Peachtree Investment Partners LLC ve 2. čtvrtletí koupila nový podíl v akciích Apple za zhruba 41,17 milionu USD. Akcie tvoří 13,2 % jejího portfolia a jsou největší pozicí.
Peachtree Investment Partners LLC purchased a new stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to the company in its most recent disclosure with the SEC. The institutional investor purchased 142,280 shares of the iPhone maker’s stock, valued at approximately $41,170,000. Apple comprises about 13.2% of Peachtree Investment Partners LLC’s investment portfolio, making the stock its biggest holding.
Several other large investors also recently added to or reduced their stakes in the business. Lifetime Wealth Management P.C. purchased a new stake in shares of Apple in the 4th quarter worth $41,000. Ascentis Wealth Management LLC lifted its holdings in Apple by 822.7% during the second quarter. Ascentis Wealth Management LLC now owns 292,493 shares of the iPhone maker’s stock valued at $85,000 after purchasing an additional 260,792 shares in the last quarter. Basso Capital Management L.P. bought a new stake in shares of Apple during the 4th quarter valued at $88,000. Bard Associates Inc. purchased a new position in shares of Apple during the 4th quarter valued at $109,000. Finally, MidAtlantic Capital Management Inc. purchased a new position in shares of Apple during the 4th quarter valued at $187,000. 67.73% of the stock is currently owned by institutional investors.
Analyst Ratings Changes A number of equities analysts have recently weighed in on the company. Rosenblatt Securities reaffirmed a “neutral” rating and issued a $303.00 price objective on shares of Apple in a research note on Thursday, September 10th. Arete Research boosted their target price on Apple from $305.00 to $335.00 and gave the stock a “buy” rating in a research report on Wednesday, June 24th. Morgan Stanley restated an “overweight” rating and set a $360.00 price target on shares of Apple in a report on Wednesday, September 2nd. BTIG Research started coverage on Apple in a research note on Monday, August 17th. They issued a “neutral” rating on the stock. Finally, Wells Fargo & Company restated an “overweight” rating and issued a $350.00 price target (up from $310.00) on shares of Apple in a research report on Friday, July 31st. One analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, fourteen have assigned a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and an average target price of $338.80.
Check Out Our Latest Research Report on AAPL Apple Stock Performance Shares of Apple stock opened at $333.08 on Tuesday. The company has a 50 day moving average price of $318.61 and a 200 day moving average price of $293.06. The firm has a market capitalization of $4.86 trillion, a P/E ratio of 38.20, a PEG ratio of 2.89 and a beta of 1.08. Apple Inc. has a 52 week low of $235.03 and a 52 week high of $344.57. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66.
Apple (NASDAQ:AAPL – Get Free Report) last announced its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. During the same quarter last year, the firm posted $1.57 EPS. The business’s revenue was up 16.4% on a year-over-year basis. Sell-side analysts expect that Apple Inc. will post 8.74 EPS for the current year.
Apple Announces Dividend The firm also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a $0.27 dividend. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s dividend payout ratio (DPR) is presently 12.39%.
Insider Buying and Selling at Apple In related news, SVP Jennifer Newstead sold 1,438 shares of Apple stock in a transaction on Tuesday, September 8th. The stock was sold at an average price of $317.23, for a total value of $456,176.74. Following the completion of the transaction, the senior vice president directly owned 34,352 shares in the company, valued at approximately $10,897,484.96. This trade represents a 4.02% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Insiders sold a total of 7,194 shares of company stock worth $2,245,142 over the last 90 days. 0.06% of the stock is currently owned by corporate insiders.
Key Apple News Here are the key news stories impacting Apple this week:
Positive Sentiment: Analysts remain bullish on the iPhone cycle. Bank of America reaffirmed its Buy rating and $370 price target, citing encouraging iPhone 18 trends and potential artificial-intelligence upside. JPMorgan also maintained a Buy rating, pointing to the longer-term opportunity from the iPhone 18 cycle and foldable Duo. Apple Buy Rating Reaffirmed Positive Sentiment: The iPhone Duo is fueling growth expectations. Analysts and industry observers believe Apple’s first foldable iPhone could expand the premium smartphone market, strengthen the product cycle and create a new source of revenue and earnings growth. Can New iPhone Duo Power Apple’s Stock Higher? Positive Sentiment: Apple’s antitrust exposure has eased. Elon Musk’s X Corp. and SpaceXAI moved to resolve or dismiss their antitrust claims against Apple related to its ChatGPT integration, reducing one legal overhang, although related claims against OpenAI continue. Musk’s X Corp and SpaceXAI Resolve Antitrust Lawsuit Neutral Sentiment: iPhone 18 Pro pre-orders are sending mixed signals. Delivery estimates are generally shorter than during last year’s iPhone 17 launch, which could indicate softer demand, but may also reflect supply improvements or customers waiting for the iPhone Duo. Apple iPhone 18 Pro Pre-orders Point to Mixed Demand Signals Neutral Sentiment: Apple released iOS 27 with a redesigned Siri. The update expands Apple’s AI capabilities, but the initial waitlist and support for existing devices could limit near-term iPhone replacement demand. Apple Releases Redesigned Siri AI Negative Sentiment: Valuation and cost risks remain. With Apple trading near its 52-week high at a premium earnings multiple, investors may demand strong Duo adoption. Reports of sharply higher memory prices could pressure hardware margins or force price increases, while OpenAI’s acquisition of an AI-camera startup founded by former Apple employees highlights intensifying competition in AI-enabled devices. Apple CEO Warns of Memory Price Crisis About Apple (Free Report)
Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.
Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.
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Indický spotřebitelský regulátor rozšířil vyšetřování Applu kvůli záručním podmínkám na software po stížnostech, že iOS 18 poškodil funkce iPhonů a nutil uživatele platit za opravy. Apple tvrdí, že software bez záruky je v souladu s globální praxí.
India's consumer regulator is examining Apple's software warranty terms in an investigation of the iOS 18 update alleged to have damaged iPhone functionality, compelling users to pay "exorbitant" sums for repairs, documents show.
The sparring is shaping as Apple's latest headache in a growth market where it is fast expanding iPhone manufacturing and rapidly growing market share, but also fending off accusations of breaching domestic antitrust laws.
Apple (AAPL.O) is privately contesting the regulator's accusations, saying in an August letter seen by Reuters that providing no warranty on software is in line with global industry standards, and that iOS 18 had no systemic issues.
If found guilty, Apple may have to pay fines but more importantly could be forced to issue refunds or make changes to its business practices.
"DETAILED INVESTIGATION" ORDERED
Smartphone companies often face complaints following software updates.
In 2018, Italy sanctioned Apple for not advising consumers how the iOS 10 update could adversely impact performance of older iPhones, and for not offering support to phones out of legal warranty.
Last year, India's Central Consumer Protection Authority (CCPA) told Apple it had received a large number of complaints that the iOS 18 rollout in late 2024 led to screen display and microphone malfunctions among other issues, forcing customers to pay for related repairs, as no warranty is provided on software.
On July 29 this year, the regulator told Apple it had "escalated" the matter for a "detailed investigation" by its investigation wing, one document shows.
That raises the stakes for the company, as it signals New Delhi has not been satisfied with Apple's responses.
"The case involves alleged violations of consumer rights," the regulator said in its notice to Apple, seen by Reuters.
In a statement, Apple said it did not identify any issues or safety concerns with iOS 18 in India and would work with authorities to provide clarity on the customer response to the software.
Indian consumer law allows investigators to seek documents and hold hearings before making a final report to the regulator, said Kirti Mahapatra, a New Delhi-based lawyer specialising in consumer laws.
"Where contractual terms or warranty conditions form part of the alleged unfair practice, the CCPA can ask the company to ensure accurate information be provided to its customers," she added.
"It can also ask for changes to such terms, but that would be unprecedented."
India's consumer regulator did not respond to queries.
WARRANTY TERMS IN SPOTLIGHT
Apple says its iOS 18 underwent stringent testing and the CCPA case was based on just 75 complaints, adding that only about 11% of iPhones still used iOS 18 by June 2026.
The CCPA, however, accuses Apple of having violated the rights of "consumers as a class".
In its software licence agreements, Apple says they are "without warranty of any kind" and users must bear the entire cost of repairs if the software proves defective. The limited warranty globally only covers hardware.
In an August 20 reply to the investigators, Apple said the no-warranty clause was not unusual as consumers were told about it before installation, and followed lines similar to those of many electronics majors, such as Sony and Samsung.
"A requirement that every issue ... be treated as a breach of an absolute warranty would effectively convert any software provider into an insurer against all technological risk," it said.
India is a key market for Apple, with its iPhones taking a 9% share last year, up from 4% in 2022, Counterpoint Research says.
Apple's response followed the regulator's July 29 notice to "formally notify" the company of the escalation.
The investigation covers complaints that green, pink or white lines appeared on users' screens after iOS 18 upgrades.
Subsequently, the regulator says, consumers had to pay "exorbitant amounts" for repairs and change of display screens, "despite the issues stemming from the company's software upgrade".
The estimated cost to service damage to an iPhone 15 screen is 27,900 rupees ($291), or more than about a third of the retail price.
"Charging consumers for issues arising from the company's own negligence violates the principle of fair trade," the CCPA told Apple.
Apple žádá federální soud o přístup k interní komunikaci, zařízením, účtům a zaměstnancům OpenAI kvůli podezření na únik důvěrných informací do dosud nevydaného spotřebitelského zařízení. Soudce Edward Davila rozhodne před jednáním 1. října o rozsahu dokazování.
Apple walked into federal court demanding access to OpenAI's unreleased consumer device, internal communications, and the employees who touched allegedly stolen confidential material. The judge now decides how deep Apple gets to dig before an October 1 showdown.
The most valuable company in the world walked into a federal courtroom on Monday and asked a judge for the keys to its rival’s laboratory. Apple (NASDAQ:AAPL | AAPL Price Prediction) is seeking accelerated discovery into OpenAI’s internal communications, devices, accounts, and employees ahead of an October 1 injunction hearing, with Judge Edward Davila now positioned to decide how deep Apple gets to dig before trial.
The ask is narrow and specific. Apple wants evidence of where allegedly confidential material went at OpenAI, who accessed it, what systems it touched, and whether any of it reached OpenAI’s new hardware device. As CNBC laid out the case, Apple’s hard problem is proving OpenAI actually used the confidential information a former employee walked out with, and that the use showed up inside the unreleased consumer gadget OpenAI is building.
Front-Run Question Looms Over Apple’s Watch Launch Then comes the twist from the same CNBC segment. Reporter Mackenzie Sigalos said there have been “certain conversations about whether Apple was almost looking to front run a product like this from OpenAI with this new audio intelligence feature that pairs with the new Apple Watch that’s coming out this fall.” Apple unveiled that Watch, alongside a $1,999 foldable iPhone Duo, on September 9, five days before its lawyers stood in front of Davila.
Apple has not confirmed any such intent, and Sigalos framed it as an open question.
Why Apple Cares So Much About One Device Apple’s own AI positioning has now been rebuilt around hardware. At the July call, CEO Tim Cook described the newly rolled out Siri AI as “a completely reimagined version of Siri that is profoundly capable, deeply personal, and integrated seamlessly across our platforms.” He added that on-device inference is “also very strategic and sort of a competitive weapon, if you will.”
An analyst pressed incoming CEO John Ternus on exactly the OpenAI hardware threat. Ternus stayed on script:
“There is so much opportunity for us with everything that’s happening in this space and we’re really focused on our plans and very excited about it.”
Behind that answer sits $11.73 billion of quarterly R&D and a hardware franchise that just posted $54.3 billion of iPhone revenue in a single June quarter.
Financial Asymmetry Between Apple and OpenAI AAPL trades at $334.58, up 45.99% over the past year and up 10.7% in a month, sitting on a market cap near $4.89 trillion. On the other side of the caption, Sigalos described OpenAI as simultaneously managing a compute crunch, capex-heavy investments in custom AI chips, consumer hardware development, executive departures, Q2 operating losses, and a growing number of lawsuits, with its IPO pushed into next year.
What to watch: any ruling from Davila on discovery scope, and whether Apple’s list of names inside OpenAI gets any shorter before October 1.
Contact [email protected] for any questions or corrections.
Everyone knows Nvidia owns the AI trade, but a quieter giant with 2.5 billion active devices is building a monetization machine that could rewrite that assumption entirely.
Apple (NASDAQ:AAPL | AAPL Price Prediction) has quietly become one of the year’s better AI trades. Shares are up 22.56% YTD and 44.98% over the past year, powered by a reimagined Siri, an M5 silicon refresh, and a Services engine that keeps compounding.
Our 24/7 Wall St. price target for Apple is $364.19 over the next 12 months, implying 9.61% upside from $332.27. Our recommendation is buy, with a 90% confidence rating.
Metric Value Current Price $332.27 24/7 Wall St. Price Target $364.19 Upside 9.61% Recommendation BUY Confidence Level 90% Why Apple Just Had Its Best AI Quarter Yet Apple’s Q3 FY2026 earnings report was the setup for the current rally. Revenue hit $109.42 billion, up 16.4% YoY, with iPhone at $54.25 billion and Services at a record $30.74 billion. EPS of $2.02 beat by 6.80%, the ninth straight beat.
Shares have climbed 9.93% in the past month alone, sitting roughly 6% off the 52-week high of $344.27. CNBC’s Josh Brown recently flagged Apple’s chart as giving a “classic tell”, and the stock has agreed: shares closed at $332.27 after a 1.75% single-day pop.
Why Bulls See Siri AI Breaking the Model The bull thesis is simple: Apple owns the distribution. With 2.5 billion active devices, even modest AI monetization moves the needle. CEO Tim Cook told investors Apple is “off the charts excited about Siri AI” and confirmed “upgrade possibilities on iCloud Plus” as a monetization path.
Mac revenue grew 29% as enterprises deploy Apple Silicon for on-device inference. If Siri AI drives an accelerated iPhone upgrade cycle heading into holiday, our bull-case $380.80 is achievable. FY2027 consensus EPS sits at $9.57, with the high end at $10.67.
What Could Send Apple Back to $316 The Q3 gross margin of 50.1% included a 2pp one-time tariff refund benefit that will not recur. Memory costs are the bigger overhang. Cook warned “For September, we expect to pay even higher memory costs” and that DRAM pricing could keep rising. Regulatory delays in the EU and China are pushing Siri AI’s global rollout past the initial timeline.
Insider activity is neutral, and FY2027 EPS estimates have seen 24 downward revisions in the past 30 days. Bulls counter that the memory pressure reflects unprecedented iPhone and Mac demand, which Cook called “an incredibly strong iPhone and Mac product cycle“. A bear-case fade takes shares back to $316.06.
How Apple Compares to Microsoft and Alphabet Microsoft (NASDAQ:MSFT) is the natural AI comp. Azure just crossed $100 billion in annual revenue with Q4 growth of 43%, and Microsoft trades at a P/E of 28. That is a full turn cheaper than Apple on earnings, but Microsoft’s $115.95 billion capex is compressing free cash flow.
Alphabet (NASDAQ:GOOGL) is the value play, trading at a P/E of just 15, with Google Cloud growing 82% in Q2. Both peers spend far more on AI infrastructure than Apple does, which is precisely the point. Apple’s asset-light model produces 171.4% ROE and 32.0% operating margins. On earnings multiple alone, Apple looks expensive. On capital efficiency, our target looks reasonable.
Company P/E Operating Margin Apple 43 32.0% Microsoft 28 46.8% Alphabet 15 32.0% Buy Rating at 90% Confidence The 24/7 Wall St. price target of $364.19 earns a buy at 90% confidence. The tipping factor is Siri AI, which converts Apple’s 2.5 billion-device install base into a recurring revenue lever without requiring hyperscaler-level capex.
The thesis strengthens if the December quarter confirms Services growth staying in double digits. The thesis weakens if memory costs erase more than 200 basis points of gross margin next quarter.
Year 24/7 Wall St. Price Target 2026 $338.02 2027 $378.04 2028 $396.74 2029 $416.98 2030 $456.58 These projections assume Apple executes on Siri AI monetization and Services continues its double-digit trajectory. Significant upside or downside could come from a foldable iPhone launch or sustained DRAM price inflation.
Contact [email protected] for any questions or corrections.
Sound Portfolio Advisors LLC bought a new position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) during the 2nd quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor bought 1,799 shares of the iPhone maker’s stock, valued at approximately $521,000.
Other institutional investors have also modified their holdings of the company. Vanguard Group Inc. raised its stake in Apple by 1.9% in the 4th quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock valued at $387,749,545,000 after purchasing an additional 26,856,752 shares during the last quarter. State Street Corp grew its holdings in shares of Apple by 1.1% during the fourth quarter. State Street Corp now owns 604,056,505 shares of the iPhone maker’s stock worth $164,218,801,000 after buying an additional 6,555,392 shares in the last quarter. Geode Capital Management LLC raised its position in shares of Apple by 0.5% in the fourth quarter. Geode Capital Management LLC now owns 358,032,517 shares of the iPhone maker’s stock valued at $97,031,587,000 after buying an additional 1,866,103 shares during the last quarter. Morgan Stanley lifted its stake in shares of Apple by 0.6% during the fourth quarter. Morgan Stanley now owns 230,483,035 shares of the iPhone maker’s stock valued at $62,659,118,000 after buying an additional 1,379,651 shares during the period. Finally, Norges Bank purchased a new position in shares of Apple during the fourth quarter valued at approximately $52,266,468,000. Hedge funds and other institutional investors own 67.73% of the company’s stock.
Apple Stock Performance Shares of AAPL opened at $332.27 on Monday. Apple Inc. has a one year low of $229.02 and a one year high of $344.57. The stock has a 50-day moving average price of $318.20 and a 200 day moving average price of $292.63. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The company has a market capitalization of $4.85 trillion, a P/E ratio of 38.10, a P/E/G ratio of 2.89 and a beta of 1.08.
Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating the consensus estimate of $1.89 by $0.13. The firm had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.Apple’s quarterly revenue was up 16.4% on a year-over-year basis. During the same period in the previous year, the company earned $1.57 earnings per share. Sell-side analysts forecast that Apple Inc. will post 8.74 EPS for the current fiscal year. Apple Announces Dividend The firm also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were issued a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio is 12.39%.
Wall Street Analyst Weigh In A number of brokerages have recently commented on AAPL. BTIG Research began coverage on Apple in a research report on Monday, August 17th. They issued a “neutral” rating for the company. KeyCorp reissued an “underweight” rating on shares of Apple in a research note on Friday, September 4th. Oppenheimer reaffirmed a “market perform” rating on shares of Apple in a research note on Thursday. Jefferies Financial Group reiterated an “underperform” rating on shares of Apple in a report on Wednesday. Finally, Robert W. Baird boosted their target price on shares of Apple from $310.00 to $330.00 and gave the company an “outperform” rating in a report on Friday, July 24th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have given a Hold rating and four have assigned a Sell rating to the stock. According to data from MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus target price of $334.91.
Get Our Latest Report on Apple
Insider Transactions at Apple In other news, SVP Jennifer Newstead sold 1,439 shares of the company’s stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the completion of the transaction, the senior vice president directly owned 35,790 shares of the company’s stock, valued at approximately $11,345,787.90. This represents a 3.87% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, insider Ben Borders sold 116 shares of the stock in a transaction that occurred on Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total value of $34,236.24. Following the sale, the insider owned 38,713 shares in the company, valued at $11,425,754.82. The trade was a 0.30% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last 90 days, insiders sold 7,310 shares of company stock worth $2,279,378. Insiders own 0.06% of the company’s stock.
Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. Apple Company Profile (Free Report)
Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.
Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.
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Leeward Financial Partners LLC ve 2. čtvrtletí koupila 55 191 akcií Apple za zhruba 15,97 milionu USD. Apple tvoří 4,2 % jejího portfolia a je 7. největší pozicí.
Leeward Financial Partners LLC acquired a new stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) during the 2nd quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor acquired 55,191 shares of the iPhone maker’s stock, valued at approximately $15,970,000. Apple accounts for 4.2% of Leeward Financial Partners LLC’s investment portfolio, making the stock its 7th largest holding.
Other large investors also recently modified their holdings of the company. Sterling Wealth Management Inc. raised its holdings in shares of Apple by 0.3% in the 2nd quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock worth $3,351,000 after acquiring an additional 30 shares during the last quarter. Evansbrook LLC boosted its stake in Apple by 0.4% during the 1st quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock valued at $2,054,000 after purchasing an additional 34 shares during the last quarter. JMG Financial Group Ltd. increased its holdings in Apple by 0.7% during the 1st quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock worth $1,295,000 after purchasing an additional 35 shares in the last quarter. Reyes Financial Architecture Inc. increased its holdings in Apple by 0.4% during the 3rd quarter. Reyes Financial Architecture Inc. now owns 9,898 shares of the iPhone maker’s stock worth $2,520,000 after purchasing an additional 37 shares in the last quarter. Finally, Advocate Investing Services LLC raised its stake in shares of Apple by 0.5% in the second quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker’s stock worth $2,271,000 after purchasing an additional 39 shares during the last quarter. 67.73% of the stock is currently owned by institutional investors.
Apple Price Performance Shares of NASDAQ AAPL opened at $332.27 on Monday. Apple Inc. has a 52 week low of $229.02 and a 52 week high of $344.57. The business has a 50-day simple moving average of $318.20 and a two-hundred day simple moving average of $292.63. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. The company has a market cap of $4.85 trillion, a P/E ratio of 38.10, a P/E/G ratio of 2.89 and a beta of 1.08.
Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating the consensus estimate of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. During the same period in the prior year, the business posted $1.57 earnings per share. The company’s revenue was up 16.4% on a year-over-year basis. Research analysts anticipate that Apple Inc. will post 8.74 earnings per share for the current fiscal year. Apple Announces Dividend The company also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were paid a $0.27 dividend. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple’s dividend payout ratio is currently 12.39%.
Insider Buying and Selling at Apple In other Apple news, insider Ben Borders sold 116 shares of the firm’s stock in a transaction on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the transaction, the insider directly owned 38,713 shares of the company’s stock, valued at $11,425,754.82. This trade represents a 0.30% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the business’s stock in a transaction on Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total transaction of $456,177.39. Following the transaction, the senior vice president owned 35,790 shares of the company’s stock, valued at $11,345,787.90. This trade represents a 3.87% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last three months, insiders sold 7,310 shares of company stock valued at $2,279,378. Insiders own 0.06% of the company’s stock.
Analyst Ratings Changes AAPL has been the subject of several recent research reports. Barclays reiterated an “underweight” rating and set a $245.00 price target (down from $253.00) on shares of Apple in a report on Friday, July 31st. Moffett Nathanson restated a “neutral” rating and set a $304.00 price objective on shares of Apple in a research note on Tuesday, September 8th. The Goldman Sachs Group initiated coverage on shares of Apple in a report on Monday, August 17th. They set a “buy” rating on the stock. Bank of America reiterated a “buy” rating and issued a $370.00 target price (down from $380.00) on shares of Apple in a research note on Thursday. Finally, Needham & Company LLC reissued a “hold” rating on shares of Apple in a research report on Tuesday, September 8th. One research analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have given a Hold rating and four have issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $334.91.
Get Our Latest Analysis on Apple
Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. About Apple (Free Report)
Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.
Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.
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Apple představil iPhone Duo, svůj první skládací iPhone, spolu s iPhonem 18 Pro a iPhonem 18 Pro Max. Akcie AAPL v době publikace rostou o 0,06 % na 332,47 USD.
Apple Inc. (NASDAQ:AAPL) is trending Monday, capping a busy stretch these past few weeks that included its product launch event and several new Mac announcements.
Apple stock is showing upward bias. What’s the outlook for AAPL shares? The Product Launch EventAt its event on September 9, Apple unveiled the iPhone Duo, described as the company’s first foldable iPhone featuring a breakthrough design intended to be both durable and versatile. Apple also debuted the iPhone 18 Pro and iPhone 18 Pro Max, introducing variable aperture, an advanced camera system, longer battery life and Siri AI powered by the A20 Pro chip.
The event also brought the Apple Watch Series 12 and Apple Watch Ultra 4, both featuring a new Health Sensing System that Apple says offers the most accurate heart rate sensing in a wearable, along with a new readiness score and Audio Intelligence features. Rounding out the announcements, Apple introduced AirPods 5, featuring open-ear Active Noise Cancellation, improved sound quality, hands-free Siri access and Live Translation.
Earlier Mac AnnouncementsSeparately, on August 25, Apple introduced the new Mac Studio featuring the M5 Max and M5 Ultra chips, positioning it as the company’s most powerful desktop for on-device AI and demanding professional workflows, with up to 4.3x faster performance and up to 512GB of unified memory.
Apple also unveiled the new Mac mini with M6 and M5 Pro chips, delivering up to 4x faster AI performance in its compact form factor. The chips themselves — M6, Apple’s first 2-nanometer chip, and M5 Ultra, its first quad-die architecture — were introduced alongside those Mac updates as the company’s biggest leap yet in performance and AI compute.
Analyst Consensus & Recent ActionsThe stock carries a Buy rating with an average price forecast of $334.94. Recent analyst moves include:
TD Cowen: Buy (Maintains Target to $400.00) (Sept. 10) Rosenblatt: Neutral (Maintains Target to $303.00) (Sept. 10) B of A Securities: Buy (Lowers Target to $370.00) (Sept. 10) Read Next
Apple Shares Trade FlatAAPL Price Action: At the time of publication, Apple shares are trading 0.06% higher at $332.47, according to data from Benzinga Pro.
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This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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Libra Wealth LLC bought a new stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to its most recent filing with the SEC. The institutional investor bought 23,936 shares of the iPhone maker’s stock, valued at approximately $6,926,000. Apple comprises approximately 1.8% of Libra Wealth LLC’s investment portfolio, making the stock its 10th biggest holding.
A number of other hedge funds have also recently bought and sold shares of AAPL. Baron Silver Stevens Financial Advisors LLC raised its position in Apple by 65.6% in the 2nd quarter. Baron Silver Stevens Financial Advisors LLC now owns 66,717 shares of the iPhone maker’s stock valued at $19,305,000 after purchasing an additional 26,418 shares during the last quarter. Rainier Family Wealth Inc. increased its stake in shares of Apple by 14.1% in the first quarter. Rainier Family Wealth Inc. now owns 24,386 shares of the iPhone maker’s stock valued at $6,189,000 after buying an additional 3,014 shares in the last quarter. Eaton Cambridge Inc. raised its holdings in shares of Apple by 21.3% in the first quarter. Eaton Cambridge Inc. now owns 13,968 shares of the iPhone maker’s stock valued at $3,545,000 after buying an additional 2,450 shares during the last quarter. Torren Management LLC bought a new position in shares of Apple in the fourth quarter valued at about $1,178,000. Finally, Summit Wealth Partners LLC lifted its position in shares of Apple by 108.3% during the first quarter. Summit Wealth Partners LLC now owns 34,989 shares of the iPhone maker’s stock worth $8,880,000 after purchasing an additional 18,188 shares in the last quarter. 67.73% of the stock is owned by institutional investors.
Wall Street Analysts Forecast Growth AAPL has been the topic of a number of recent research reports. UBS Group reiterated a “neutral” rating on shares of Apple in a research report on Thursday. Piper Sandler assumed coverage on Apple in a research report on Monday, August 17th. They set an “overweight” rating for the company. Raymond James Financial reaffirmed a “market perform” rating on shares of Apple in a research note on Friday, July 31st. Citigroup reissued a “buy” rating on shares of Apple in a report on Thursday. Finally, Moffett Nathanson reissued a “neutral” rating and set a $304.00 price target on shares of Apple in a research note on Tuesday. One research analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have assigned a Hold rating and four have given a Sell rating to the company. According to MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average price target of $334.91.
Read Our Latest Stock Analysis on Apple Apple Stock Performance Shares of AAPL stock opened at $332.27 on Friday. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The company has a market capitalization of $4.85 trillion, a P/E ratio of 38.10, a price-to-earnings-growth ratio of 2.88 and a beta of 1.08. The company’s 50 day moving average price is $318.20 and its two-hundred day moving average price is $292.45. Apple Inc. has a 52 week low of $229.02 and a 52 week high of $344.57.
Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. The business had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm’s quarterly revenue was up 16.4% on a year-over-year basis. During the same period last year, the business posted $1.57 earnings per share. On average, analysts expect that Apple Inc. will post 8.74 earnings per share for the current fiscal year.
Apple Dividend Announcement The company also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s payout ratio is 12.39%.
Key Stories Impacting Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. Insider Activity In other news, insider Ben Borders sold 116 shares of the company’s stock in a transaction dated Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the transaction, the insider directly owned 38,713 shares of the company’s stock, valued at $11,425,754.82. This represents a 0.30% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the company’s stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total value of $456,177.39. Following the transaction, the senior vice president directly owned 35,790 shares of the company’s stock, valued at approximately $11,345,787.90. This trade represents a 3.87% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold 7,310 shares of company stock valued at $2,279,378 over the last ninety days. 0.06% of the stock is owned by insiders.
Apple Company Profile (Free Report)
Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.
Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.
Read More Five stocks we like better than Apple Rocket Lab Tackles a Supply Chain Bottleneck as the Stock Hunts for a Bottom. Time to Buy? Optical Cable Corporation Is Starting to Get the Market’s Attention Oil Above $100 Is Creating a New Opportunity Beyond the Major Producers Is Nike’s Index Demotion a Warning or a Buying Opportunity? Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
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Pacific Sage Partners LLC purchased a new stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the second quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor purchased 31,880 shares of the iPhone maker’s stock, valued at approximately $9,225,000. Apple accounts for approximately 1.3% of Pacific Sage Partners LLC’s portfolio, making the stock its 14th largest holding.
Several other hedge funds and other institutional investors also recently made changes to their positions in the business. Norges Bank acquired a new stake in shares of Apple in the fourth quarter worth $52,266,468,000. Nuveen LLC bought a new stake in Apple in the 1st quarter valued at $17,472,482,000. Cardano Risk Management B.V. grew its position in Apple by 890.7% in the 4th quarter. Cardano Risk Management B.V. now owns 41,984,810 shares of the iPhone maker’s stock worth $11,413,990,000 after purchasing an additional 37,746,784 shares during the last quarter. Laurel Wealth Advisors LLC grew its position in Apple by 20,464.8% in the 2nd quarter. Laurel Wealth Advisors LLC now owns 27,069,029 shares of the iPhone maker’s stock worth $5,553,753,000 after purchasing an additional 26,937,401 shares during the last quarter. Finally, Vanguard Group Inc. increased its holdings in shares of Apple by 1.9% during the 4th quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock worth $387,749,545,000 after purchasing an additional 26,856,752 shares during the period. 67.73% of the stock is owned by institutional investors and hedge funds.
Analyst Ratings Changes A number of equities research analysts recently weighed in on AAPL shares. JPMorgan Chase & Co. decreased their target price on Apple from $345.00 to $340.00 and set an “overweight” rating on the stock in a research report on Friday, July 31st. Maxim Group reissued a “buy” rating and set a $350.00 price objective (up from $310.00) on shares of Apple in a report on Tuesday, June 9th. Robert W. Baird boosted their price objective on Apple from $310.00 to $330.00 and gave the company an “outperform” rating in a research report on Friday, July 24th. TD Cowen reaffirmed a “buy” rating and issued a $400.00 target price on shares of Apple in a research report on Thursday. Finally, Bank of America reiterated a “buy” rating and set a $370.00 price target (down from $380.00) on shares of Apple in a research note on Thursday. One investment analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have issued a Hold rating and four have assigned a Sell rating to the company. Based on data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus price target of $334.91.
Check Out Our Latest Stock Report on AAPL Apple Trading Up 1.7% Shares of NASDAQ AAPL opened at $332.27 on Friday. Apple Inc. has a 1-year low of $229.02 and a 1-year high of $344.57. The company has a 50-day moving average of $318.20 and a two-hundred day moving average of $292.45. The company has a market cap of $4.85 trillion, a PE ratio of 38.10, a P/E/G ratio of 2.88 and a beta of 1.08. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66.
Apple (NASDAQ:AAPL – Get Free Report) last issued its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. During the same quarter last year, the business earned $1.57 earnings per share. The company’s revenue was up 16.4% compared to the same quarter last year. As a group, equities analysts expect that Apple Inc. will post 8.74 earnings per share for the current fiscal year.
Apple Announces Dividend The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a $0.27 dividend. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s dividend payout ratio (DPR) is presently 12.39%.
Key Stories Impacting Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. Insider Transactions at Apple In related news, insider Ben Borders sold 116 shares of Apple stock in a transaction dated Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total value of $34,236.24. Following the sale, the insider owned 38,713 shares of the company’s stock, valued at approximately $11,425,754.82. The trade was a 0.30% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,438 shares of the company’s stock in a transaction dated Tuesday, September 8th. The stock was sold at an average price of $317.23, for a total value of $456,176.74. Following the sale, the senior vice president owned 34,352 shares in the company, valued at $10,897,484.96. The trade was a 4.02% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders sold 7,310 shares of company stock worth $2,279,378. 0.06% of the stock is owned by company insiders.
Apple Company Profile (Free Report)
Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.
Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.
Recommended Stories Five stocks we like better than Apple Rocket Lab Tackles a Supply Chain Bottleneck as the Stock Hunts for a Bottom. Time to Buy? Optical Cable Corporation Is Starting to Get the Market’s Attention Oil Above $100 Is Creating a New Opportunity Beyond the Major Producers Is Nike’s Index Demotion a Warning or a Buying Opportunity?
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Leading Edge Financial Planning LLC ve 2. čtvrtletí koupila 3 646 akcií společnosti Apple za zhruba 1,055 mil. USD. Apple je nyní 12. největší pozicí v portfoliu firmy.
Leading Edge Financial Planning LLC purchased a new position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) during the 2nd quarter, according to its most recent disclosure with the Securities and Exchange Commission. The firm purchased 3,646 shares of the iPhone maker’s stock, valued at approximately $1,055,000. Apple accounts for about 0.2% of Leading Edge Financial Planning LLC’s investment portfolio, making the stock its 12th largest holding.
Several other large investors have also recently made changes to their positions in AAPL. Lifetime Wealth Management P.C. acquired a new stake in shares of Apple in the fourth quarter worth approximately $41,000. ROSS JOHNSON & Associates LLC increased its stake in Apple by 1,800.0% during the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock worth $42,000 after acquiring an additional 180 shares during the last quarter. LSV Asset Management purchased a new stake in Apple in the 4th quarter valued at about $65,000. Timmons Wealth Management LLC purchased a new position in shares of Apple during the 4th quarter worth approximately $69,000. Finally, Inspire Investing LLC purchased a new stake in shares of Apple in the 4th quarter valued at $76,000. 67.73% of the stock is currently owned by institutional investors and hedge funds.
Analyst Upgrades and Downgrades A number of analysts have recently weighed in on the company. TD Cowen reaffirmed a “buy” rating and set a $400.00 price objective on shares of Apple in a research report on Thursday. Moffett Nathanson reissued a “neutral” rating and set a $304.00 price objective on shares of Apple in a research report on Tuesday. Citigroup restated a “buy” rating on shares of Apple in a research note on Thursday. Bank of America reaffirmed a “buy” rating and issued a $370.00 target price (down from $380.00) on shares of Apple in a report on Thursday. Finally, Wells Fargo & Company reiterated an “overweight” rating and set a $350.00 price target (up from $310.00) on shares of Apple in a report on Friday, July 31st. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have given a Hold rating and four have issued a Sell rating to the company’s stock. Based on data from MarketBeat, Apple has an average rating of “Moderate Buy” and a consensus price target of $334.91.
Check Out Our Latest Analysis on Apple Apple Stock Up 1.7% Shares of Apple stock opened at $332.27 on Friday. Apple Inc. has a one year low of $229.02 and a one year high of $344.57. The company has a market cap of $4.85 trillion, a P/E ratio of 38.10, a PEG ratio of 2.88 and a beta of 1.08. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The firm has a fifty day moving average of $318.20 and a two-hundred day moving average of $292.45.
Apple (NASDAQ:AAPL – Get Free Report) last issued its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. During the same quarter in the previous year, the firm earned $1.57 earnings per share. The business’s quarterly revenue was up 16.4% compared to the same quarter last year. On average, analysts forecast that Apple Inc. will post 8.74 earnings per share for the current year.
Apple Dividend Announcement The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. Apple’s dividend payout ratio is 12.39%.
Key Stories Impacting Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. Insiders Place Their Bets In other news, insider Ben Borders sold 116 shares of the stock in a transaction dated Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the transaction, the insider owned 38,713 shares in the company, valued at $11,425,754.82. This trade represents a 0.30% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the firm’s stock in a transaction dated Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total transaction of $456,177.39. Following the completion of the sale, the senior vice president owned 35,790 shares of the company’s stock, valued at $11,345,787.90. This trade represents a 3.87% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders have sold 7,310 shares of company stock worth $2,279,378. Corporate insiders own 0.06% of the company’s stock.
Apple Company Profile (Free Report)
Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.
Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.
Read More Five stocks we like better than Apple Rocket Lab Tackles a Supply Chain Bottleneck as the Stock Hunts for a Bottom. Time to Buy? Optical Cable Corporation Is Starting to Get the Market’s Attention Oil Above $100 Is Creating a New Opportunity Beyond the Major Producers Is Nike’s Index Demotion a Warning or a Buying Opportunity?
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McCartney Wealth Management LLC ve 2. čtvrtletí získala novou pozici v Apple za zhruba 456 000 USD. Drží nyní 1 574 akcií, což je 0,3 % portfolia a 14. největší pozice.
McCartney Wealth Management LLC purchased a new stake in Apple Inc. (NASDAQ:AAPL – Free Report) during the second quarter, according to its most recent filing with the SEC. The firm purchased 1,574 shares of the iPhone maker’s stock, valued at approximately $456,000. Apple accounts for approximately 0.3% of McCartney Wealth Management LLC’s portfolio, making the stock its 14th largest position.
Other institutional investors have also recently bought and sold shares of the company. Baron Silver Stevens Financial Advisors LLC raised its holdings in shares of Apple by 65.6% during the second quarter. Baron Silver Stevens Financial Advisors LLC now owns 66,717 shares of the iPhone maker’s stock worth $19,305,000 after acquiring an additional 26,418 shares during the period. Rainier Family Wealth Inc. boosted its stake in Apple by 14.1% in the 1st quarter. Rainier Family Wealth Inc. now owns 24,386 shares of the iPhone maker’s stock worth $6,189,000 after purchasing an additional 3,014 shares during the period. Eaton Cambridge Inc. boosted its stake in Apple by 21.3% in the 1st quarter. Eaton Cambridge Inc. now owns 13,968 shares of the iPhone maker’s stock worth $3,545,000 after purchasing an additional 2,450 shares during the period. Torren Management LLC bought a new position in Apple during the 4th quarter worth about $1,178,000. Finally, Summit Wealth Partners LLC increased its holdings in Apple by 108.3% during the 1st quarter. Summit Wealth Partners LLC now owns 34,989 shares of the iPhone maker’s stock worth $8,880,000 after purchasing an additional 18,188 shares in the last quarter. Institutional investors and hedge funds own 67.73% of the company’s stock.
Apple Stock Up 1.7% NASDAQ:AAPL opened at $332.27 on Friday. Apple Inc. has a twelve month low of $229.02 and a twelve month high of $344.57. The firm has a market capitalization of $4.85 trillion, a price-to-earnings ratio of 38.10, a price-to-earnings-growth ratio of 2.88 and a beta of 1.08. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. The stock’s 50 day moving average price is $318.20 and its two-hundred day moving average price is $292.45.
Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating the consensus estimate of $1.89 by $0.13. The company had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm’s revenue for the quarter was up 16.4% compared to the same quarter last year. During the same quarter in the prior year, the firm posted $1.57 EPS. Equities research analysts expect that Apple Inc. will post 8.74 earnings per share for the current fiscal year. Apple Announces Dividend The company also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were given a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio (DPR) is 12.39%.
Insider Transactions at Apple In other news, SVP Jennifer Newstead sold 1,439 shares of the company’s stock in a transaction dated Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total value of $456,177.39. Following the sale, the senior vice president directly owned 35,790 shares of the company’s stock, valued at approximately $11,345,787.90. This represents a 3.87% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, insider Ben Borders sold 116 shares of the firm’s stock in a transaction dated Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the sale, the insider owned 38,713 shares of the company’s stock, valued at $11,425,754.82. This trade represents a 0.30% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last three months, insiders sold 7,310 shares of company stock valued at $2,279,378. Insiders own 0.06% of the company’s stock.
Apple News Roundup Here are the key news stories impacting Apple this week:
Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. Analyst Ratings Changes A number of brokerages have recently commented on AAPL. DZ Bank lowered Apple from a “buy” rating to a “hold” rating and set a $310.00 price target on the stock. in a report on Tuesday, August 4th. Citigroup reiterated a “buy” rating on shares of Apple in a report on Thursday. BTIG Research started coverage on Apple in a research report on Monday, August 17th. They issued a “neutral” rating on the stock. Weiss Ratings upgraded Apple from a “buy (b-)” rating to a “buy (b)” rating in a research note on Monday, August 3rd. Finally, Rosenblatt Securities reaffirmed a “neutral” rating and set a $303.00 price target on shares of Apple in a research report on Thursday. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have issued a Hold rating and four have given a Sell rating to the company’s stock. According to MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus target price of $334.91.
Get Our Latest Stock Report on AAPL
Apple Company Profile (Free Report)
Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.
Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.
Featured Articles Five stocks we like better than Apple Rocket Lab Tackles a Supply Chain Bottleneck as the Stock Hunts for a Bottom. Time to Buy? Optical Cable Corporation Is Starting to Get the Market’s Attention Oil Above $100 Is Creating a New Opportunity Beyond the Major Producers Is Nike’s Index Demotion a Warning or a Buying Opportunity? Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
Trifecta Capital Advisors LLC ve 2. čtvrtletí koupila nový podíl do Apple za zhruba 35,551 milionu USD a drží 122 859 akcií. Apple tvoří 4,6 % portfolia firmy a je jejím 4. největším podílem.
Trifecta Capital Advisors LLC bought a new stake in Apple Inc. (NASDAQ:AAPL – Free Report) in the second quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm bought 122,859 shares of the iPhone maker’s stock, valued at approximately $35,551,000. Apple accounts for 4.6% of Trifecta Capital Advisors LLC’s investment portfolio, making the stock its 4th biggest holding.
Several other hedge funds also recently made changes to their positions in the company. First National Bank of Hutchinson lifted its position in Apple by 24.6% during the fourth quarter. First National Bank of Hutchinson now owns 35,319 shares of the iPhone maker’s stock valued at $8,845,000 after buying an additional 6,982 shares during the period. Eagle Capital Management LLC increased its stake in shares of Apple by 0.5% in the 4th quarter. Eagle Capital Management LLC now owns 54,085 shares of the iPhone maker’s stock worth $13,544,000 after acquiring an additional 272 shares in the last quarter. Brighton Jones LLC increased its stake in shares of Apple by 14.8% in the 4th quarter. Brighton Jones LLC now owns 537,314 shares of the iPhone maker’s stock worth $134,554,000 after acquiring an additional 69,207 shares in the last quarter. Revolve Wealth Partners LLC lifted its position in Apple by 4.2% during the 4th quarter. Revolve Wealth Partners LLC now owns 66,857 shares of the iPhone maker’s stock valued at $16,742,000 after acquiring an additional 2,695 shares during the period. Finally, Highview Capital Management LLC DE boosted its stake in Apple by 2.4% during the fourth quarter. Highview Capital Management LLC DE now owns 50,264 shares of the iPhone maker’s stock worth $12,587,000 after acquiring an additional 1,155 shares in the last quarter. 67.73% of the stock is currently owned by institutional investors.
Key Apple News Here are the key news stories impacting Apple this week:
Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. Analysts Set New Price Targets Several equities analysts have recently issued reports on the stock. Raymond James Financial reiterated a “market perform” rating on shares of Apple in a report on Friday, July 31st. KGI Securities lowered Apple from an “outperform” rating to a “hold” rating and set a $315.00 price objective for the company. in a research report on Monday, June 22nd. Bank of America reiterated a “buy” rating and set a $370.00 price objective (down from $380.00) on shares of Apple in a research note on Thursday. Needham & Company LLC reissued a “hold” rating on shares of Apple in a report on Tuesday. Finally, Wells Fargo & Company reissued an “overweight” rating and issued a $350.00 target price (up from $310.00) on shares of Apple in a research note on Friday, July 31st. One analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have assigned a Hold rating and four have assigned a Sell rating to the company. Based on data from MarketBeat.com, Apple currently has a consensus rating of “Moderate Buy” and a consensus target price of $334.91. Read Our Latest Report on AAPL
Insider Buying and Selling In other news, SVP Jennifer Newstead sold 1,438 shares of the business’s stock in a transaction that occurred on Tuesday, September 8th. The shares were sold at an average price of $317.23, for a total transaction of $456,176.74. Following the completion of the transaction, the senior vice president directly owned 34,352 shares of the company’s stock, valued at $10,897,484.96. The trade was a 4.02% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, insider Ben Borders sold 116 shares of the stock in a transaction that occurred on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total transaction of $34,236.24. Following the transaction, the insider owned 38,713 shares in the company, valued at approximately $11,425,754.82. This trade represents a 0.30% decrease in their position. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold 7,310 shares of company stock valued at $2,279,378 over the last quarter. Company insiders own 0.06% of the company’s stock.
Apple Stock Up 1.7% Apple stock opened at $332.27 on Friday. Apple Inc. has a 12 month low of $229.02 and a 12 month high of $344.57. The stock has a fifty day simple moving average of $318.20 and a two-hundred day simple moving average of $292.45. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. The firm has a market cap of $4.85 trillion, a price-to-earnings ratio of 38.10, a PEG ratio of 2.88 and a beta of 1.08.
Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. During the same period in the prior year, the company posted $1.57 earnings per share. The company’s quarterly revenue was up 16.4% on a year-over-year basis. Equities analysts predict that Apple Inc. will post 8.74 EPS for the current fiscal year.
Apple Dividend Announcement The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio (DPR) is presently 12.39%.
About Apple (Free Report)
Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.
Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.
Featured Articles Five stocks we like better than Apple Rocket Lab Tackles a Supply Chain Bottleneck as the Stock Hunts for a Bottom. Time to Buy? Optical Cable Corporation Is Starting to Get the Market’s Attention Oil Above $100 Is Creating a New Opportunity Beyond the Major Producers Is Nike’s Index Demotion a Warning or a Buying Opportunity? Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
Clearstead Trust LLC ve 2. čtvrtletí otevřela novou pozici v akciích společnosti Apple a koupila 109 097 akcií za zhruba 31,6 mil. USD. Akcie tvoří 4,1 % portfolia fondu.
Clearstead Trust LLC bought a new position in Apple Inc. (NASDAQ:AAPL – Free Report) during the 2nd quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The firm bought 109,097 shares of the iPhone maker’s stock, valued at approximately $31,568,000. Apple comprises approximately 4.1% of Clearstead Trust LLC’s investment portfolio, making the stock its 4th biggest position.
A number of other large investors have also added to or reduced their stakes in AAPL. First National Bank of Hutchinson boosted its position in Apple by 24.6% in the fourth quarter. First National Bank of Hutchinson now owns 35,319 shares of the iPhone maker’s stock worth $8,845,000 after purchasing an additional 6,982 shares during the last quarter. Eagle Capital Management LLC raised its position in Apple by 0.5% in the fourth quarter. Eagle Capital Management LLC now owns 54,085 shares of the iPhone maker’s stock worth $13,544,000 after acquiring an additional 272 shares during the period. Brighton Jones LLC boosted its stake in shares of Apple by 14.8% during the 4th quarter. Brighton Jones LLC now owns 537,314 shares of the iPhone maker’s stock worth $134,554,000 after acquiring an additional 69,207 shares during the last quarter. Revolve Wealth Partners LLC increased its stake in shares of Apple by 4.2% in the 4th quarter. Revolve Wealth Partners LLC now owns 66,857 shares of the iPhone maker’s stock worth $16,742,000 after purchasing an additional 2,695 shares in the last quarter. Finally, Highview Capital Management LLC DE raised its holdings in Apple by 2.4% in the 4th quarter. Highview Capital Management LLC DE now owns 50,264 shares of the iPhone maker’s stock worth $12,587,000 after purchasing an additional 1,155 shares during the period. Institutional investors own 67.73% of the company’s stock.
Insider Transactions at Apple In other Apple news, SVP Jennifer Newstead sold 1,439 shares of the company’s stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the sale, the senior vice president directly owned 35,790 shares in the company, valued at $11,345,787.90. This represents a 3.87% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this link. Also, insider Ben Borders sold 116 shares of the firm’s stock in a transaction that occurred on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the sale, the insider directly owned 38,713 shares of the company’s stock, valued at $11,425,754.82. The trade was a 0.30% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last ninety days, insiders sold 7,310 shares of company stock valued at $2,279,378. 0.06% of the stock is owned by insiders.
Analysts Set New Price Targets A number of research analysts have recently weighed in on the company. Morgan Stanley reaffirmed an “overweight” rating and set a $360.00 price objective on shares of Apple in a research report on Wednesday, September 2nd. Rosenblatt Securities reiterated a “neutral” rating and issued a $303.00 price target on shares of Apple in a research report on Thursday. Maxim Group restated a “buy” rating and set a $350.00 price objective (up from $310.00) on shares of Apple in a research report on Tuesday, June 9th. HSBC reaffirmed a “buy” rating and issued a $366.00 target price on shares of Apple in a report on Tuesday. Finally, Deutsche Bank Aktiengesellschaft downgraded Apple from a “buy” rating to a “hold” rating in a research report on Monday, August 17th. One investment analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have given a Hold rating and four have issued a Sell rating to the stock. According to data from MarketBeat, Apple has a consensus rating of “Moderate Buy” and a consensus target price of $334.91. Read Our Latest Stock Analysis on AAPL
Apple Stock Up 1.7% Shares of AAPL opened at $332.27 on Friday. The stock has a market capitalization of $4.85 trillion, a price-to-earnings ratio of 38.10, a price-to-earnings-growth ratio of 2.88 and a beta of 1.08. Apple Inc. has a 1 year low of $229.02 and a 1 year high of $344.57. The business’s 50 day simple moving average is $318.20 and its 200-day simple moving average is $292.45. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93.
Apple (NASDAQ:AAPL – Get Free Report) last posted its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The firm had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. Apple’s revenue for the quarter was up 16.4% compared to the same quarter last year. During the same period last year, the firm posted $1.57 earnings per share. As a group, equities analysts expect that Apple Inc. will post 8.74 earnings per share for the current fiscal year.
Apple Announces Dividend The firm also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were given a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio is currently 12.39%.
Apple News Summary Here are the key news stories impacting Apple this week:
Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. About Apple (Free Report)
Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.
Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.
Further Reading Five stocks we like better than Apple Rocket Lab Tackles a Supply Chain Bottleneck as the Stock Hunts for a Bottom. Time to Buy? Optical Cable Corporation Is Starting to Get the Market’s Attention Oil Above $100 Is Creating a New Opportunity Beyond the Major Producers Is Nike’s Index Demotion a Warning or a Buying Opportunity? Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
Apple za vedení Tima Cooka omezuje zpětné odkupy akcií, zatímco Nvidia je rychle zvyšuje. V posledním čtvrtletí Nvidia utratila za odkupy 19,73 miliardy USD a za dividendy 6,05 miliardy USD.
Over his 15-year tenure as CEO, Tim Cook grew Apple (AAPL +1.75%) from a market cap of around $350 billion to well over $4 trillion. The strategy was fairly straightforward.
Apple regularly releases new versions of its winning products like iPhone, Mac, and iPad; penetrates a few key product categories in wearables and headphones/earbuds; and expands its services (like app store revenue, advertising, iCloud, Apple Music, Apple TV, Apple Pay, etc.) to complement its hardware ecosystem.
That strategy unlocked steadily rising profits and free cash flow (FCF), which Apple used to reinvest in its core business, grow its dividend, and buy back gobs of its own stock.
For years, Apple has had by far the largest buyback budget of any U.S. company. But that all could change under new CEO John Ternus.
Image source: Getty Images.
Apple is reducing buybacks even as earnings growth accelerates Cook's specialty was operations, but Ternus served as vice president of hardware engineering before becoming CEO. Hiring Ternus as CEO sends a clear signal to Wall Street that Apple is gearing up for a period of innovation rather than relying on its growing services network, marginal product upgrades, and stock buybacks to fuel earnings growth.
Even under Cook's leadership, Apple has already been pulling back on buybacks as it geared up for major product upgrades and new releases discussed during Apple's latest Sept. 9 event.
Data by YCharts.
As you can see in the chart, Apple's trailing-12-month buybacks peaked at $100 billion but have since declined to $82.2 billion. Meanwhile, Nvidia's (NVDA -0.03%) buybacks have been surging in lockstep with its FCF, while major tech stocks like Microsoft, Meta Platforms, and Alphabet -- which used to be buyback leaders -- have since pulled back in buybacks as they invest heavily in artificial intelligence (AI).
Data by YCharts.
For years, Apple's services sales were growing faster than its product revenue. But that trend has changed, as Apple reported its best third quarter in five years on July 30, which included an 18.1% year-over-year increase in product sales.
Granted, some of that jump could have been due to consumers anticipating price increases in response to rising memory chip costs. But it's still encouraging to see Apple's earnings growth pick up after years of sluggish results.
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Nvidia's capital return program has room to run Under Ternus, I'd expect Apple to continue paying sizable, albeit lower, buybacks while also reinvesting more capital in the business to grow its product portfolio. Meanwhile, Nvidia looks well-positioned to continue expanding its capital return program.
In its latest quarter, Nvidia spent $19.73 billion on buybacks and $6.05 billion on dividends after raising its dividend by 2,400% earlier this year. Meanwhile, Apple repurchased $25.95 billion in stock and spent $4 billion on dividends in its latest quarter. Apple has increased dividends every year since 2012, but it tends to make very small mid-single-digit increases.
On its Aug. 26 earnings call for the second quarter of fiscal 2027, Nvidia said it returned 60% of FCF to shareholders so far this fiscal year, ahead of its 50% guidance. But even if Nvidia reverts to closer to 50% and continues to grow its dividend, it could still easily surpass Apple in buybacks.
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Nvidia began shipping products under its latest Vera Rubin platform in August -- which falls under Q3 fiscal 2027. Nvidia expects Rubin to make up a staggering 20% of Q3 data center revenue. The run-up for Rubin is so massive that Nvidia is guiding for a 70% year-over-year increase in fiscal 2028 revenue. And if Nvidia converts a similar amount of that revenue to FCF, meaning its FCF also increases by 70%, it will likely surpass Apple in buybacks next year, even if Apple keeps its buybacks steady.
Nvidia's No. 1 priority is its organic growth. However, it's raking in so much FCF that it can hit that goal while leaving plenty of cash left over to return to shareholders.
Nvidia is a better value than Apple Over the last few years, Apple has resembled a bit more of a consumer staples stock than a tech stock, while Nvidia has been a hypergrowth stock. Under Ternus, I could see Apple becoming more growth-oriented. Whereas Nvidia is evolving into a dividend growth stock at a great value -- as Nvidia trades at just 24.3 times earnings compared to 35.8 for Apple.
Data by YCharts.
Apple's premium valuation has been built around its reliability -- not its growth rate, similar to how Walmart and Costco Wholesale trade at elevated multiples due to their loyal customer bases and resilience in recessions. But if Apple shifts to a more growth-oriented capital allocation strategy, that will put pressure on the company to justify its higher multiple with accelerated earnings growth.
Apple isn't cheap, but it remains a decent stock to buy and hold for investors who believe it can live up to expectations. However, Nvidia could ultimately prove to be the better long-term value, especially for investors seeking a company with a capital return program likely to grow.
Akcie Apple uzavřely na $332.48, což bylo o 1,81 % výše než předchozí den a znamenalo to překonání růstu indexu S&P 500 o 0,86 %. Za poslední měsíc akcie přidaly 6,98 %.
Apple (AAPL - Free Report) ended the recent trading session at $332.48, demonstrating a +1.81% change from the preceding day's closing price. The stock outpaced the S&P 500's daily gain of 0.86%. Elsewhere, the Dow gained 0.98%, while the tech-heavy Nasdaq added 0.96%.
The stock of maker of iPhones, iPads and other products has risen by 6.98% in the past month, leading the Computer and Technology sector's loss of 0.56% and the S&P 500's loss of 1.96%.
Investors will be eagerly watching for the performance of Apple in its upcoming earnings disclosure. In that report, analysts expect Apple to post earnings of $1.98 per share. This would mark year-over-year growth of 7.03%. Alongside, our most recent consensus estimate is anticipating revenue of $112.84 billion, indicating a 10.12% upward movement from the same quarter last year.
Looking at the full year, the Zacks Consensus Estimates suggest analysts are expecting earnings of $8.85 per share and revenue of $477.42 billion. These totals would mark changes of +18.63% and +14.72%, respectively, from last year.
Additionally, investors should keep an eye on any recent revisions to analyst forecasts for Apple. These latest adjustments often mirror the shifting dynamics of short-term business patterns. With this in mind, we can consider positive estimate revisions a sign of optimism about the business outlook.
Our research demonstrates that these adjustments in estimates directly associate with imminent stock price performance. To capitalize on this, we've crafted the Zacks Rank, a unique model that incorporates these estimate changes and offers a practical rating system.
The Zacks Rank system ranges from #1 (Strong Buy) to #5 (Strong Sell). It has a remarkable, outside-audited track record of success, with #1 stocks delivering an average annual return of +25% since 1988. Over the last 30 days, the Zacks Consensus EPS estimate has witnessed a 0.18% decrease. Apple is currently sporting a Zacks Rank of #3 (Hold).
Looking at its valuation, Apple is holding a Forward P/E ratio of 36.89. This denotes a premium relative to the industry average Forward P/E of 20.
It is also worth noting that AAPL currently has a PEG ratio of 2.79. This popular metric is similar to the widely-known P/E ratio, with the difference being that the PEG ratio also takes into account the company's expected earnings growth rate. As the market closed yesterday, the Computer - Micro Computers industry was having an average PEG ratio of 1.7.
The Computer - Micro Computers industry is part of the Computer and Technology sector. This industry currently has a Zacks Industry Rank of 43, which puts it in the top 18% of all 250+ industries.
The Zacks Industry Rank assesses the vigor of our specific industry groups by computing the average Zacks Rank of the individual stocks incorporated in the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
Keep in mind to rely on Zacks.com to watch all these stock-impacting metrics, and more, in the succeeding trading sessions.
Apple říká, že nové funkce Apple Watch pro poslech s AI mají být navržené tak, aby se s nimi cítili pohodlně uživatelé i lidé kolem nich. Firma zdůrazňuje, že žádný zvuk neukládá ani nenahrává.
Apple CEO John Ternus says the company wants "people around the user feel comfortable" about the Apple Watch's new AI listening features. Carlos Barria/Reuters Apple would kindly like to stay far away from Meta's ongoing reputational challenges with AI glasses.
Apple CEO John Ternus was recently asked about how the company thinks about privacy in the age of AI wearables in light of backlash around AI glasses like Meta's. After all, Apple is rumored to be cooking up some AI glasses of its own in its labs.
"I know you can't talk about unannounced products, but what do you think about the backlash around what people are calling, you know, 'pervert glasses,'" Tom's Guide editor in chief Mark Spoonauer asked.
Before Ternus could answer, Greg Joswiak, Apple's senior vice president of worldwide marketing who also being interviewed, quipped: "That's quite a marketing slogan." The remark drew laughter from Ternus.
Meta is actively fighting back at that perception with a marketing blitz that emphasizes the AI glasses' light that alerts people when the recording feature is activated. It's also taken steps to thwart users who tamper with that light and pledged to remove "harassing" videos recorded by the AI glasses from Instagram (Business Insider has found those moderation efforts are off to a bumpy start.) Meta declined to comment on the Apple executives' remarks.
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Beyond some laughter at a rival's expense, the pair of Apple execs instead looked to explain how the company hopes to address privacy concerns when it releases two new AI-enabled listening features alongside the next generation of Apple Watches.
"We wanted to do this in a way that people feel comfortable using it, and people around the user feel comfortable about its existence," Ternus said.
While its first foldable phone, iPhone Duo, stole the show, Apple also announced that Apple Watch Series 12 and Apple Watch Ultra 4 will come with optional "audio intelligence" features that, depending on a user's preference, can mean Siri is always listening to your conversations throughout the day. Apple says the features don't start working until the on-device AI detects speech and that no audio is recorded or stored.
Apple's Live Rewind Audio Intelligence feature on the new Apple Watch Apple One feature, "Siri Recap," can listen to meetings or even your whole day and generate what the company calls "high-level" notes on what happened. Another feature, Live Rewind, shows a text snippet of the last 15 seconds of what was just said around you on the Apple Watch's screen.
Ternus and Joswiak emphasized that neither feature includes speaker attribution. There's also no audio recording that the user could store for later playback. Apple also says it doesn't have access to the raw audio files. Joswiak also said this means Apple can't be compelled to turn over an audio file.
"It's just those higher-level notes to remind you of that without getting into all the stuff that really is privacy concerning which a lot of other products are doing," Joswiak said.
While they did not mention it, the Live Rewind feature also includes audio and visual cues on the Apple Watch's screen — similar to the recording light on Meta's AI glasses — to alert those around the watch wearer that the last 15 seconds of conversation is being processed. Apple says "Live Rewind" and "Siri Recap" will be available in beta later this year.
Both Apple execs also said that current apps have long allowed users to record themselves and those around them. While they didn't mention anything in particular, AI-enabled apps and devices like Granola and Plaud are also designed for such use cases.
But the Apple execs' response to the question highlights that Apple is seeking to differentiate its approach to information-gathering on AI devices. Whether or not people ultimately feel comfortable about Apple Watches listening in on their conversations is another question altogether.
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Brent D. Griffiths You're currently following this author! Want to unfollow? Unsubscribe via the link in your email.
Brent Griffiths is a senior reporter at Business Insider who covers AI and tech.Previously, he worked at the Washington Post as a researcher on Power Up and the Finance 202. He started his career at Politico where he worked on the web production team and covered breaking news. His passion for covering politics has only grown since he cut his teeth covering the presidential campaign as a student journalist. He's also contributed to the Almanac of American Politics.
Analytici čekají, že Apple může těžit z nového hardwaru, AI a skládacího iPhonu, zatímco dřívější zdražení podle nich téměř nezasáhlo loajalitu zákazníků.
Apple Inc. (NASDAQ:AAPL) could be entering a stronger multiyear upgrade cycle as new hardware, artificial intelligence features and a foldable iPhone give consumers more reasons to replace aging devices, according to two technology analysts.
Munster Sees Revenue Shifting Into 2027Deepwater Asset Management’s Gene Munster told CNBC Apple’s decision to split its iPhone upgrade cycle could pressure near-term growth. However, it may push more revenue into the March and June quarters.
Munster said Wall Street expects roughly 14% to 15% growth for the March quarter. He believes growth could approach 20% as the delayed launches contribute to sales.
He is also watching Apple’s Siri rollout and pricing strategy. Munster said past price increases across Apple products have caused little change in customer retention. That suggests the company still has room to raise prices without significantly hurting demand.
Ives Sees AI, Foldable iPhone Driving Next CycleYorkville Ives founding partner, Dan Ives, said Apple’s next growth phase will depend heavily on hardware innovation and its AI strategy.
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Ives estimates about 300 million iPhones have not been upgraded in more than four years. He expects Apple to gradually add AI capabilities as it moves toward the iPhone’s 20th anniversary.
He also sees significant potential for Apple’s foldable iPhone. Ives said the device could eventually represent 15% to 20% of sales among Pro and Pro Max users.
He also pointed to Apple’s massive installed base of about 1.5 billion iPhones and 2.5 billion iOS devices as a key advantage.
Still, pricing remains a balancing act. Ives expects limited customer churn from an increase of roughly $100, but said Apple does not have unlimited pricing power as higher memory costs pressure margins.
AAPL Price Action: Apple shares were down 0.12% at $326.19 during premarket trading on Friday, according to Benzinga Pro data.
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Mitchell Capital Management Co. lessened its stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 1.6% in the 2nd quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The fund owned 110,818 shares of the iPhone maker’s stock after selling 1,798 shares during the period. Apple accounts for approximately 4.9% of Mitchell Capital Management Co.’s holdings, making the stock its 3rd biggest position. Mitchell Capital Management Co.’s holdings in Apple were worth $32,066,000 at the end of the most recent reporting period.
Several other large investors have also recently made changes to their positions in AAPL. Norges Bank purchased a new stake in shares of Apple during the 4th quarter worth approximately $52,266,468,000. Nuveen LLC purchased a new position in shares of Apple in the first quarter valued at $17,472,482,000. Cardano Risk Management B.V. grew its holdings in shares of Apple by 890.7% in the fourth quarter. Cardano Risk Management B.V. now owns 41,984,810 shares of the iPhone maker’s stock valued at $11,413,990,000 after purchasing an additional 37,746,784 shares in the last quarter. Laurel Wealth Advisors LLC increased its position in Apple by 20,464.8% in the second quarter. Laurel Wealth Advisors LLC now owns 27,069,029 shares of the iPhone maker’s stock worth $5,553,753,000 after purchasing an additional 26,937,401 shares during the last quarter. Finally, Vanguard Group Inc. increased its position in Apple by 1.9% in the fourth quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock worth $387,749,545,000 after purchasing an additional 26,856,752 shares during the last quarter. 67.73% of the stock is owned by institutional investors.
Analysts Set New Price Targets AAPL has been the subject of several research reports. KeyCorp reiterated an “underweight” rating on shares of Apple in a research report on Friday, September 4th. Moffett Nathanson restated a “neutral” rating and issued a $304.00 target price on shares of Apple in a report on Tuesday. Needham & Company LLC restated a “hold” rating on shares of Apple in a research report on Tuesday. Rosenblatt Securities reaffirmed a “neutral” rating and issued a $303.00 price target on shares of Apple in a report on Thursday. Finally, Seaport Research Partners lowered Apple from a “buy” rating to a “neutral” rating in a research report on Monday, August 17th. One analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have given a Hold rating and four have assigned a Sell rating to the company’s stock. According to data from MarketBeat, Apple currently has a consensus rating of “Moderate Buy” and a consensus price target of $334.91.
Check Out Our Latest Analysis on AAPL Insider Activity at Apple In related news, SVP Jennifer Newstead sold 1,438 shares of the business’s stock in a transaction on Tuesday, September 8th. The stock was sold at an average price of $317.23, for a total transaction of $456,176.74. Following the completion of the transaction, the senior vice president owned 34,352 shares in the company, valued at $10,897,484.96. The trade was a 4.02% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, insider Ben Borders sold 116 shares of the company’s stock in a transaction on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the transaction, the insider directly owned 38,713 shares in the company, valued at $11,425,754.82. This trade represents a 0.30% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last quarter, insiders sold 7,310 shares of company stock worth $2,279,378. Company insiders own 0.06% of the company’s stock.
Apple Price Performance AAPL stock opened at $326.57 on Friday. Apple Inc. has a 12 month low of $226.65 and a 12 month high of $344.57. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. The company has a 50-day moving average price of $317.73 and a 200 day moving average price of $292.17. The stock has a market cap of $4.77 trillion, a PE ratio of 37.45, a P/E/G ratio of 2.73 and a beta of 1.08.
Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. The company had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm’s revenue for the quarter was up 16.4% on a year-over-year basis. During the same period in the prior year, the company posted $1.57 EPS. Equities research analysts anticipate that Apple Inc. will post 8.74 earnings per share for the current year.
Apple Dividend Announcement The firm also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. Apple’s dividend payout ratio is currently 12.39%.
Key Stories Impacting Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple unveiled its first foldable smartphone, the $1,999 iPhone Duo, which is scheduled to reach stores October 23. Analysts believe the device could stimulate upgrades, expand ecosystem engagement and add a significant premium-revenue stream. Some bullish estimates suggest foldables could eventually represent 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Investors viewed the launch as evidence of renewed hardware innovation under CEO John Ternus. Alongside the Duo, Apple introduced the iPhone 18 Pro models, new Apple Watches, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 price target, while Citi and other analysts also remained constructive. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions may improve affordability. T-Mobile, AT&T and Verizon are introducing installment and trade-in offers for the expensive Duo, potentially reducing sticker-price resistance without triggering an industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America kept its Buy rating but reduced its price target to $370, citing an earnings tradeoff, while Rosenblatt retained a $303 Neutral target. The key questions are demand, supply constraints and whether premium pricing offsets higher component costs. Negative Sentiment: Margin pressure is a major risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Analysts warn that the price increases may not fully protect profitability, particularly during the initial foldable launch period. Negative Sentiment: China presents a tougher competitive backdrop. Apple’s new CEO faces stronger local rivals, including Huawei, and uncertainty over whether the Duo can regain momentum in China. The broader market also faced pressure from surging oil prices and Treasury yields, increasing the risk of multiple compression. Negative Sentiment: Insider selling adds a modest cautionary signal. SVP Jennifer Newstead sold 1,438 shares for approximately $456,000, reducing her direct ownership by about 4%, though she continues to hold a substantial position. About Apple (Free Report)
Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.
Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.
Featured Stories Five stocks we like better than Apple AeroVironment’s Record Backlog and Earnings Beat Fuel Recovery Case Corning Just Locked In a Massive Verizon Fiber Deal as AI Infrastructure Expands 3 Under-$20 Stocks Tied to the Future of U.S. Energy and Materials Uncle Sam’s Quantum Leap: Feds Fund a $300M Quantum Supercycle Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
JMG Financial Group Ltd. increased its stake in Apple Inc. (NASDAQ:AAPL – Free Report) by 70.5% in the 2nd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 8,701 shares of the iPhone maker’s stock after acquiring an additional 3,599 shares during the period. Apple makes up approximately 0.1% of JMG Financial Group Ltd.’s investment portfolio, making the stock its 17th biggest position. JMG Financial Group Ltd.’s holdings in Apple were worth $2,518,000 at the end of the most recent reporting period.
Other hedge funds have also made changes to their positions in the company. Norges Bank bought a new stake in shares of Apple in the 4th quarter worth $52,266,468,000. Nuveen LLC acquired a new position in Apple during the first quarter worth about $17,472,482,000. Cardano Risk Management B.V. grew its holdings in Apple by 890.7% during the fourth quarter. Cardano Risk Management B.V. now owns 41,984,810 shares of the iPhone maker’s stock worth $11,413,990,000 after acquiring an additional 37,746,784 shares during the period. Laurel Wealth Advisors LLC raised its position in Apple by 20,464.8% in the second quarter. Laurel Wealth Advisors LLC now owns 27,069,029 shares of the iPhone maker’s stock worth $5,553,753,000 after acquiring an additional 26,937,401 shares in the last quarter. Finally, Vanguard Group Inc. raised its position in Apple by 1.9% in the fourth quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock worth $387,749,545,000 after acquiring an additional 26,856,752 shares in the last quarter. Institutional investors and hedge funds own 67.73% of the company’s stock.
Apple Stock Up 3.6% Shares of NASDAQ:AAPL opened at $326.57 on Friday. The firm has a 50 day simple moving average of $317.73 and a 200 day simple moving average of $292.17. Apple Inc. has a 52 week low of $226.65 and a 52 week high of $344.57. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The company has a market cap of $4.77 trillion, a PE ratio of 37.45, a price-to-earnings-growth ratio of 2.73 and a beta of 1.08.
Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. During the same period in the previous year, the company posted $1.57 EPS. The company’s quarterly revenue was up 16.4% compared to the same quarter last year. As a group, research analysts expect that Apple Inc. will post 8.74 earnings per share for the current year. Apple Dividend Announcement The firm also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a dividend of $0.27 per share. The ex-dividend date was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. Apple’s payout ratio is currently 12.39%.
Analysts Set New Price Targets AAPL has been the subject of a number of research analyst reports. Maxim Group reissued a “buy” rating and issued a $350.00 price target (up from $310.00) on shares of Apple in a report on Tuesday, June 9th. UBS Group reaffirmed a “neutral” rating on shares of Apple in a research note on Thursday. Wells Fargo & Company reiterated an “overweight” rating and issued a $350.00 target price (up from $310.00) on shares of Apple in a report on Friday, July 31st. Piper Sandler initiated coverage on shares of Apple in a research note on Monday, August 17th. They set an “overweight” rating for the company. Finally, Oppenheimer restated a “market perform” rating on shares of Apple in a report on Thursday. One research analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have given a Hold rating and four have assigned a Sell rating to the company’s stock. Based on data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average price target of $334.91.
View Our Latest Stock Analysis on AAPL
Apple News Summary Here are the key news stories impacting Apple this week:
Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple unveiled its first foldable smartphone, the $1,999 iPhone Duo, which is scheduled to reach stores October 23. Analysts believe the device could stimulate upgrades, expand ecosystem engagement and add a significant premium-revenue stream. Some bullish estimates suggest foldables could eventually represent 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Investors viewed the launch as evidence of renewed hardware innovation under CEO John Ternus. Alongside the Duo, Apple introduced the iPhone 18 Pro models, new Apple Watches, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 price target, while Citi and other analysts also remained constructive. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions may improve affordability. T-Mobile, AT&T and Verizon are introducing installment and trade-in offers for the expensive Duo, potentially reducing sticker-price resistance without triggering an industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America kept its Buy rating but reduced its price target to $370, citing an earnings tradeoff, while Rosenblatt retained a $303 Neutral target. The key questions are demand, supply constraints and whether premium pricing offsets higher component costs. Negative Sentiment: Margin pressure is a major risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Analysts warn that the price increases may not fully protect profitability, particularly during the initial foldable launch period. Negative Sentiment: China presents a tougher competitive backdrop. Apple’s new CEO faces stronger local rivals, including Huawei, and uncertainty over whether the Duo can regain momentum in China. The broader market also faced pressure from surging oil prices and Treasury yields, increasing the risk of multiple compression. Negative Sentiment: Insider selling adds a modest cautionary signal. SVP Jennifer Newstead sold 1,438 shares for approximately $456,000, reducing her direct ownership by about 4%, though she continues to hold a substantial position. Insiders Place Their Bets In related news, insider Ben Borders sold 116 shares of the stock in a transaction dated Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the sale, the insider directly owned 38,713 shares of the company’s stock, valued at approximately $11,425,754.82. This represents a 0.30% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of Apple stock in a transaction dated Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total value of $456,177.39. Following the transaction, the senior vice president directly owned 35,790 shares in the company, valued at approximately $11,345,787.90. This trade represents a 3.87% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold 7,310 shares of company stock worth $2,279,378 in the last quarter. 0.06% of the stock is currently owned by corporate insiders.
About Apple (Free Report)
Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.
Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.
Featured Stories Five stocks we like better than Apple AeroVironment’s Record Backlog and Earnings Beat Fuel Recovery Case Corning Just Locked In a Massive Verizon Fiber Deal as AI Infrastructure Expands 3 Under-$20 Stocks Tied to the Future of U.S. Energy and Materials Uncle Sam’s Quantum Leap: Feds Fund a $300M Quantum Supercycle Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
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BOCHK Asset Management Ltd increased its stake in Apple Inc. (NASDAQ:AAPL – Free Report) by 10.6% in the second quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 131,950 shares of the iPhone maker’s stock after purchasing an additional 12,650 shares during the period. Apple accounts for about 6.0% of BOCHK Asset Management Ltd’s portfolio, making the stock its 2nd largest position. BOCHK Asset Management Ltd’s holdings in Apple were worth $38,181,000 as of its most recent filing with the Securities & Exchange Commission.
Several other large investors also recently bought and sold shares of the stock. First National Bank of Hutchinson increased its position in shares of Apple by 24.6% in the 4th quarter. First National Bank of Hutchinson now owns 35,319 shares of the iPhone maker’s stock valued at $8,845,000 after acquiring an additional 6,982 shares during the period. Eagle Capital Management LLC lifted its position in Apple by 0.5% during the 4th quarter. Eagle Capital Management LLC now owns 54,085 shares of the iPhone maker’s stock worth $13,544,000 after acquiring an additional 272 shares during the period. Brighton Jones LLC lifted its position in Apple by 14.8% during the 4th quarter. Brighton Jones LLC now owns 537,314 shares of the iPhone maker’s stock worth $134,554,000 after acquiring an additional 69,207 shares during the period. Revolve Wealth Partners LLC grew its stake in Apple by 4.2% during the 4th quarter. Revolve Wealth Partners LLC now owns 66,857 shares of the iPhone maker’s stock valued at $16,742,000 after purchasing an additional 2,695 shares during the last quarter. Finally, Highview Capital Management LLC DE increased its holdings in shares of Apple by 2.4% in the fourth quarter. Highview Capital Management LLC DE now owns 50,264 shares of the iPhone maker’s stock valued at $12,587,000 after purchasing an additional 1,155 shares during the period. Hedge funds and other institutional investors own 67.73% of the company’s stock.
Apple News Roundup Here are the key news stories impacting Apple this week:
Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple unveiled its first foldable smartphone, the $1,999 iPhone Duo, which is scheduled to reach stores October 23. Analysts believe the device could stimulate upgrades, expand ecosystem engagement and add a significant premium-revenue stream. Some bullish estimates suggest foldables could eventually represent 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Investors viewed the launch as evidence of renewed hardware innovation under CEO John Ternus. Alongside the Duo, Apple introduced the iPhone 18 Pro models, new Apple Watches, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 price target, while Citi and other analysts also remained constructive. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions may improve affordability. T-Mobile, AT&T and Verizon are introducing installment and trade-in offers for the expensive Duo, potentially reducing sticker-price resistance without triggering an industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America kept its Buy rating but reduced its price target to $370, citing an earnings tradeoff, while Rosenblatt retained a $303 Neutral target. The key questions are demand, supply constraints and whether premium pricing offsets higher component costs. Negative Sentiment: Margin pressure is a major risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Analysts warn that the price increases may not fully protect profitability, particularly during the initial foldable launch period. Negative Sentiment: China presents a tougher competitive backdrop. Apple’s new CEO faces stronger local rivals, including Huawei, and uncertainty over whether the Duo can regain momentum in China. The broader market also faced pressure from surging oil prices and Treasury yields, increasing the risk of multiple compression. Negative Sentiment: Insider selling adds a modest cautionary signal. SVP Jennifer Newstead sold 1,438 shares for approximately $456,000, reducing her direct ownership by about 4%, though she continues to hold a substantial position. Insider Transactions at Apple In other Apple news, insider Ben Borders sold 116 shares of the stock in a transaction that occurred on Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total transaction of $34,236.24. Following the transaction, the insider owned 38,713 shares in the company, valued at approximately $11,425,754.82. This represents a 0.30% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,438 shares of the firm’s stock in a transaction that occurred on Tuesday, September 8th. The shares were sold at an average price of $317.23, for a total value of $456,176.74. Following the completion of the sale, the senior vice president directly owned 34,352 shares in the company, valued at approximately $10,897,484.96. The trade was a 4.02% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 7,310 shares of company stock worth $2,279,378 over the last 90 days. Insiders own 0.06% of the company’s stock. Wall Street Analyst Weigh In Several research analysts have recently issued reports on the company. KGI Securities cut Apple from an “outperform” rating to a “hold” rating and set a $315.00 price objective for the company. in a research note on Monday, June 22nd. Piper Sandler initiated coverage on Apple in a research report on Monday, August 17th. They issued an “overweight” rating on the stock. UBS Group reissued a “neutral” rating on shares of Apple in a research report on Thursday. Evercore restated an “outperform” rating on shares of Apple in a research note on Tuesday, August 25th. Finally, Moffett Nathanson reaffirmed a “neutral” rating and issued a $304.00 price objective on shares of Apple in a report on Tuesday. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have issued a Hold rating and four have assigned a Sell rating to the stock. Based on data from MarketBeat.com, Apple has a consensus rating of “Moderate Buy” and an average price target of $334.91.
Check Out Our Latest Stock Report on AAPL
Apple Price Performance NASDAQ:AAPL opened at $326.57 on Friday. The company has a 50 day moving average price of $317.73 and a 200-day moving average price of $292.17. Apple Inc. has a 1-year low of $226.65 and a 1-year high of $344.57. The firm has a market cap of $4.77 trillion, a price-to-earnings ratio of 37.45, a price-to-earnings-growth ratio of 2.73 and a beta of 1.08. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93.
Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. During the same quarter last year, the business earned $1.57 earnings per share. The firm’s revenue was up 16.4% on a year-over-year basis. Equities research analysts forecast that Apple Inc. will post 8.74 EPS for the current year.
Apple Dividend Announcement The firm also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were given a dividend of $0.27 per share. The ex-dividend date was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. Apple’s dividend payout ratio (DPR) is 12.39%.
Apple Profile (Free Report)
Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.
Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.
Recommended Stories Five stocks we like better than Apple AeroVironment’s Record Backlog and Earnings Beat Fuel Recovery Case Corning Just Locked In a Massive Verizon Fiber Deal as AI Infrastructure Expands 3 Under-$20 Stocks Tied to the Future of U.S. Energy and Materials Uncle Sam’s Quantum Leap: Feds Fund a $300M Quantum Supercycle Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
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MGO One Seven LLC increased its stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 5.6% during the second quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 611,989 shares of the iPhone maker’s stock after acquiring an additional 32,521 shares during the period. Apple comprises about 2.9% of MGO One Seven LLC’s portfolio, making the stock its 3rd largest position. MGO One Seven LLC’s holdings in Apple were worth $177,085,000 as of its most recent filing with the Securities & Exchange Commission.
A number of other hedge funds and other institutional investors have also made changes to their positions in the stock. Sterling Wealth Management Inc. lifted its holdings in shares of Apple by 0.3% in the second quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock valued at $3,351,000 after purchasing an additional 30 shares in the last quarter. Evansbrook LLC boosted its position in shares of Apple by 0.4% during the first quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock worth $2,054,000 after buying an additional 34 shares during the period. JMG Financial Group Ltd. grew its holdings in shares of Apple by 0.7% during the first quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock worth $1,295,000 after buying an additional 35 shares in the last quarter. Reyes Financial Architecture Inc. grew its holdings in shares of Apple by 0.4% during the third quarter. Reyes Financial Architecture Inc. now owns 9,898 shares of the iPhone maker’s stock worth $2,520,000 after buying an additional 37 shares in the last quarter. Finally, Advocate Investing Services LLC raised its position in Apple by 0.5% in the 2nd quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker’s stock valued at $2,271,000 after buying an additional 39 shares during the last quarter. 67.73% of the stock is currently owned by institutional investors and hedge funds.
Apple Trading Up 3.6% AAPL stock opened at $326.57 on Friday. Apple Inc. has a one year low of $226.65 and a one year high of $344.57. The stock has a market cap of $4.77 trillion, a price-to-earnings ratio of 37.45, a price-to-earnings-growth ratio of 2.73 and a beta of 1.08. The company has a fifty day moving average price of $317.73 and a two-hundred day moving average price of $292.17. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93.
Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating the consensus estimate of $1.89 by $0.13. The company had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company’s revenue was up 16.4% on a year-over-year basis. During the same period in the prior year, the firm earned $1.57 earnings per share. Equities analysts anticipate that Apple Inc. will post 8.74 EPS for the current year. Apple Announces Dividend The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were issued a $0.27 dividend. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio is currently 12.39%.
Analysts Set New Price Targets Several equities research analysts have commented on AAPL shares. Seaport Research Partners cut Apple from a “buy” rating to a “neutral” rating in a research note on Monday, August 17th. Phillip Securities downgraded shares of Apple from a “hold” rating to a “moderate sell” rating in a report on Monday, August 3rd. Citigroup reissued a “buy” rating on shares of Apple in a research report on Thursday. Wedbush restated an “outperform” rating and set a $400.00 target price on shares of Apple in a report on Friday, June 5th. Finally, KGI Securities downgraded shares of Apple from an “outperform” rating to a “hold” rating and set a $315.00 target price for the company. in a research report on Monday, June 22nd. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have given a Hold rating and four have assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, Apple has an average rating of “Moderate Buy” and a consensus price target of $334.91.
Check Out Our Latest Research Report on Apple
More Apple News Here are the key news stories impacting Apple this week:
Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple unveiled its first foldable smartphone, the $1,999 iPhone Duo, which is scheduled to reach stores October 23. Analysts believe the device could stimulate upgrades, expand ecosystem engagement and add a significant premium-revenue stream. Some bullish estimates suggest foldables could eventually represent 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Investors viewed the launch as evidence of renewed hardware innovation under CEO John Ternus. Alongside the Duo, Apple introduced the iPhone 18 Pro models, new Apple Watches, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 price target, while Citi and other analysts also remained constructive. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions may improve affordability. T-Mobile, AT&T and Verizon are introducing installment and trade-in offers for the expensive Duo, potentially reducing sticker-price resistance without triggering an industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America kept its Buy rating but reduced its price target to $370, citing an earnings tradeoff, while Rosenblatt retained a $303 Neutral target. The key questions are demand, supply constraints and whether premium pricing offsets higher component costs. Negative Sentiment: Margin pressure is a major risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Analysts warn that the price increases may not fully protect profitability, particularly during the initial foldable launch period. Negative Sentiment: China presents a tougher competitive backdrop. Apple’s new CEO faces stronger local rivals, including Huawei, and uncertainty over whether the Duo can regain momentum in China. The broader market also faced pressure from surging oil prices and Treasury yields, increasing the risk of multiple compression. Negative Sentiment: Insider selling adds a modest cautionary signal. SVP Jennifer Newstead sold 1,438 shares for approximately $456,000, reducing her direct ownership by about 4%, though she continues to hold a substantial position. Insider Activity In other news, SVP Jennifer Newstead sold 1,439 shares of the stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the transaction, the senior vice president owned 35,790 shares in the company, valued at approximately $11,345,787.90. This trade represents a 3.87% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, insider Ben Borders sold 116 shares of Apple stock in a transaction that occurred on Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total value of $34,236.24. Following the sale, the insider directly owned 38,713 shares of the company’s stock, valued at approximately $11,425,754.82. The trade was a 0.30% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last three months, insiders sold 7,310 shares of company stock worth $2,279,378. Insiders own 0.06% of the company’s stock.
Apple Company Profile (Free Report)
Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.
Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.
Read More Five stocks we like better than Apple AeroVironment’s Record Backlog and Earnings Beat Fuel Recovery Case Corning Just Locked In a Massive Verizon Fiber Deal as AI Infrastructure Expands 3 Under-$20 Stocks Tied to the Future of U.S. Energy and Materials Uncle Sam’s Quantum Leap: Feds Fund a $300M Quantum Supercycle Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
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Apple v Číně čelí slabému zájmu o iPhone Duo, hlavně kvůli ceně 15 999 juanů. Na trhu s ohebnými telefony tam soupeří s Huawei, Xiaomi, Honor, Oppo a Vivo.
Apple's first folding phone is getting a tepid response Chinese consumers that are focused more on how much it costs versus existing foldables from domestic rivals.
"I won't buy it this year. I'll buy the second-generation foldable next year," one user on social media platform WeChat said, according to CNBC's translation, after Apple announced the iPhone Duo at an event on Wednesday. It's priced at 15,999 yuan ($2,230) in China.
U.S. consumers "earn US$3,000 to US$4,000 a month and buy it for US$1,999. We earn 3,000 to 4,000 yuan and spend 10,000 yuan on it," one commenter wrote on a WeChat video review translated by CNBC.
Apple shares climbed more than 3% after the launch event.
But the company faces a key test in its third-biggest market of Greater China, which generates around 17% of total revenue and is one of the world's most competitive foldable-phone markets.
Huawei, Xiaomi, Honor, Oppo and Vivo already sell devices across book-style, flip-phone and, in Huawei's case, trifold designs. That means that in China, the iPhone Duo is entering a more established category than in many other overseas markets.
Ahead of Apple's event, Xiaomi and Huawei on Monday launched new flagship foldables, the Xiaomi 18 Fold and the trifold Mate XT2, priced at 10,999 yuan and 19,999 yuan.
Apple's Duo is "cheaper than Huawei. Can you take it?" one WeChat commenter wrote.
Huawei led China's smartphone market in both the first and second quarters, according to Counterpoint. Apple was second, followed by Vivo and Oppo, the data showed.
Worldwide, Samsung has narrowly reclaimed the lead over Apple by smartphone shipments in the second quarter, while Xiaomi ranked third, according to Counterpoint. Earlier this year, Samsung launched a new version of its folding phone and is expected to surpass Apple in foldable market share, a sizable lead at 32% compared to Apple and Huawei at 25% and 24% respectively, according to the research.
In addition to price, users on Chinese social media also expressed concerns about the Duo's lack of a physical SIM-card slot, which may require mainland users to visit a carrier store for ID verification to activate an eSIM.
Xiaomi's 18 Fold will be available for purchase from Thursday. Huawei's Mate XT2 follows days later. Apple's iPhone Duo pre-orders are slated to begin Oct. 16 with sales commencing on Oct. 23.
Apple představil iPhone Duo, svůj první skládací iPhone, který má podpořit cyklus obnovy zařízení a rozšířit ekosystém služeb. Ve 3. čtvrtletí fiskálního roku 2026 tržby z prodeje iPhonů vzrostly meziročně o 22 % na 54,3 miliardy USD.
Key Takeaways Apple's iPhone Duo adds a new foldable form factor that could strengthen the company's upgrade cycle.Apple's record iPhone installed base and premium-device demand could support adoption of the foldable model.Supply constraints, rising memory costs and Apple's premium valuation may limit near-term upside. Apple (AAPL - Free Report) has expanded its flagship smartphone portfolio with the iPhone Duo, its first foldable iPhone, opening a new product category that could strengthen the company’s upgrade cycle and deepen engagement across its hardware, AI and services ecosystem. The launch comes against a strong backdrop for iPhone, which generated $54.3 billion in third-quarter fiscal 2026 (June quarter) revenues, up 22% year over year.
The foldable iPhone could provide Apple with another important catalyst for upgrades. Apple’s iPhone installed base reached an all-time high in the June quarter, while the company also recorded a June-quarter record for upgraders. With more than 2.5 billion active Apple devices globally, the company has a substantial customer base to which it can introduce the differentiated foldable form factor.
Will the foldable iPhone boost investor confidence in Apple stock? Let’s find out.
iPhone Duo: A Snapshot of the FeaturesApple’s iPhone Duo combines a 5.4-inch outer Super Retina XDR display with a 7.6-inch inner display that is 50% larger than the iPhone 18 Pro Max. Apple has designed the device to offer a conventional smartphone experience when closed while providing a larger canvas for content consumption, gaming and productivity when opened. The displays support ProMotion and Always On functionality, while Apple Pencil support is expected later this year.
The foldable design also gives Apple an opportunity to differentiate the iPhone experience through software. iOS 27 brings Split View to iPhone, allowing users to operate two applications side by side, open multiple windows and save frequently used app combinations. Netflix, Zoom and Slack are already adapting their applications for the foldable form factor, which should help broaden productivity and entertainment use cases and strengthen developer support for the new device.
Apple is pairing the new form factor with its expanding AI capabilities. iPhone Duo incorporates Siri AI and Apple Intelligence, including personal-context understanding, onscreen awareness and privacy-focused processing through on-device computing and Private Cloud Compute. The A20 Pro chip features a dual 16-core Neural Engine with twice the compute capability for on-device AI models, 50% more unified memory bandwidth and advanced thermal management for demanding AI and multitasking workloads.
Can Foldable iPhone Boost Apple’s Prospects?The launch of the foldable iPhone bodes well for Apple’s prospects. iPhone sales have been benefiting from higher shipments of premium Pro models. The introduction of another highly differentiated device could therefore help sustain demand among customers seeking premium features and potentially strengthen Apple’s product mix. Apple Upgrade could further support adoption. The recently launched U.S. leasing program is intended to make the company’s latest products more affordable for customers who prefer to upgrade on a regular schedule, with early feedback described as positive.
iPhone Duo is also expected to strengthen Apple’s Services opportunity. The company ended the latest quarter with more than 1.5 billion paid subscriptions, while Services revenues increased 12% year over year to $30.7 billion. A larger display optimized for multitasking, video, apps and AI could increase engagement across the App Store, iCloud and other services. Apple has also indicated that heavy Siri AI users may eventually have opportunities to move to higher iCloud Plus plans, creating an additional monetization avenue.
Although Apple expects high iPhone demand, it has warned that supply constraints affecting advanced-node chips are limiting iPhone, Mac and iPad availability. Memory costs are also rising. These factors could restrict Apple’s ability to fully capitalize on initial iPhone Duo demand. In fact, the memory shortage and rising prices have been blamed for declining global smartphone sales, which dropped 7% year over year in the second quarter of 2026, per Counterpoint Research. Samsung reclaimed the global leadership position with a 23% market share and growing 9% year over year, while Apple recorded 13% year-over-year growth and its highest Q2 market share (21%), driven by the continued strength of the iPhone 17 series.
AAPL Rides on Strong iPhone Sales, Improving AI ProspectsApple shares have appreciated 16% year to date (YTD), underperforming the broader Zacks Computer and Technology sector’s return of 18%. However, the stock has outperformed Alphabet (GOOGL - Free Report) , Microsoft (MSFT - Free Report) and Amazon (AMZN - Free Report) over the same time frame. Shares of Alphabet, Amazon and Microsoft have returned 5.7%, 9.4% and 1.7% YTD.
Apple Stock’s YTD Price Performance
Image Source: Zacks Investment Research
Apple shares have benefited from a strengthening product cycle, growing Services revenues and optimism around the company’s expanding AI capabilities. Apple continues to expect high iPhone demand, forecasting mid-teens year-over-year iPhone revenue growth for the fourth quarter of fiscal 2026 (September quarter) despite supply and foreign-exchange headwinds. The company’s initiatives to develop next-generation AI capabilities that combine on-device processing with Private Cloud Compute are expected to stimulate future device upgrades.
AAPL’s FY26 Earnings Estimate Revision Shows Steady TrendThe Zacks Consensus Estimate for Apple’s fiscal 2026 earnings has been steady at $8.85 per share over the past 30 days, indicating 18.63% growth from the figure reported in fiscal 2025.
The consensus mark for Apple’s fiscal 2026 revenues is pegged at $477.42 billion, indicating 14.72% growth over the figure reported in fiscal 2025.
Apple’s Shares are OvervaluedApple shares are overvalued, as suggested by a Value Score of F. The AAPL stock is trading at a forward 12-month price/earnings (P/E) of 33.18X compared with the broader sector’s 20.63X.
Apple shares are trading at a premium compared with peers, including Alphabet, Microsoft and Amazon. Shares of Alphabet, Microsoft and Amazon are trading at a P/E multiple of 20.03, 24.22 and 22.26, respectively.
Apple Stock’s Valuation
Image Source: Zacks Investment Research
ConclusionApple’s iPhone Duo adds a potentially meaningful catalyst to its already strong iPhone franchise, supported by a large installed base, robust premium-device demand, expanding AI capabilities and growing Services monetization opportunities. The foldable form factor could encourage upgrades and deepen engagement across Apple’s ecosystem. However, near-term supply constraints, rising memory costs and a premium valuation may limit upside despite solid earnings and revenue growth expectations.
Apple currently has a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Apple's biggest product surprise comes with an uncomfortable earnings tradeoff Summary
Bank of America praised CEO John Ternus and the foldable iPhone Duo, but reduced Apple’s target because lower pricing could squeeze margins
Bank of America kept its Buy rating on Apple AAPL after CEO John Ternus delivered his first product event, but lowered its price objective as softer-than-expected pricing threatened margins.
The bank reduced its Apple target to $370 from $380. From the referenced share price of $315.34, the new objective implies approximately 17% upside.
Analysts said the foldable iPhone Duo “stole the show,” introducing Apple's most meaningful form-factor change in years. Its folding display supports iPad-like productivity, while planned Pencil compatibility, FaceTime dual capture and optimized apps could help the device become mainstream.
Why Bank of America Lowered Apple's TargetThe concern is not demand. New iPhone pricing came below expectations, potentially supporting higher sales volumes while pressuring gross margins as memory and component costs rise.
The firm raised its iPhone unit estimates by 2 million devices for fiscal 2026 and 5 million for fiscal 2027. However, the smaller-than-expected increase in average selling prices prompted earnings reductions. Its calendar 2027 earnings estimate fell to $9.98 per share from $10.32.
Bank of America maintained the 37-times earnings multiple used in its valuation, meaning the lower target reflects reduced profit expectations rather than weakening confidence in Apple's long-term strategy.
Ternus emphasized Apple's focus on integrating hardware, software and services while protecting customer privacy. He described the iPhone as an intelligent personal hub capable of understanding user context. New devices will run some AI models on-device and send more complex requests through Private Cloud Compute.
The event also introduced upgraded iPhone 18 Pro models, Apple Watches and AirPods featuring improved processors, cameras, battery performance and health capabilities.
For investors, the report presents a balanced signal: stronger unit demand and product innovation support the Buy thesis, but lower pricing and rising input costs could limit near-term earnings leverage. Future upside depends on Duo adoption, product mix and Apple's ability to preserve margins.
Disclosures I/we have no positions in any stocks mentioned, and have no plans to buy any new positions in the stocks mentioned within the next 72 hours.
John Ternus opened his first Apple keynote with a folding iPhone, then made a quieter decision that signals a fundamentally different company than investors have owned for the past decade.
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John Ternus walked onstage at Apple’s (NASDAQ:AAPL | AAPL Price Prediction) biggest hardware event of the year to introduce himself as chief executive, unveil a folding phone called the iPhone Duo, and outline what the next iPhone generation will not include. The consequential decision was to narrow the iPhone 18 lineup toward the Pro and Pro Max tier, according to CNBC.
That choice says Apple would rather earn more per unit than chase first-time buyers. It is a different company than the one investors have owned for a decade.
The company still generates enormous cash and commands a premium multiple, with shares at $315.34 and a market capitalization of roughly $4.6 trillion. What changes under Ternus is the mix, the pricing test, and a memory bill that made premium pricing a defensive move rather than a growth story.
A Premium-Only Signal in the Ternus Debut The result is fewer models at higher prices.
The foldable itself was branded the iPhone Duo. Pre-event reporting placed the device in a two-thousand-to-three-thousand-dollar range.
iPhone revenue reached $54.25 billion in the June quarter, and management said the iPhone active install base hit an all-time high. Ternus is deciding which customers to serve first with a franchise that remains healthy.
Memory costs are mostly to blame.
The margin math shifted this year. Tim Cook told analysts on the July 30 earnings call that Apple was seeing “a 100-year flood on the memory pricing with exponential increases in memory prices”.
DRAM has three suppliers, and Apple expects even higher memory costs in the September quarter with a diminishing benefit from carry-in inventory. Products gross margin was 40.1%, and memory explained more than the entire sequential move in company gross margin.
Pushing volume through cheaper phones into a DRAM shortage compresses margin on purpose. Selling only Pro and Pro Max protects unit economics while the memory market resets.
Cook also said Apple “reluctantly raised prices” and evaluates pricing over the long term rather than a 90-day clock. That is the language of a company willing to trade near-term unit growth for a defensible income statement.
Growth Apple Is Willing to Skip Apple’s installed base surpassed 2.5 billion active devices, and services revenue reached $30.7 billion in the June quarter with paid subscriptions past 1.5 billion. Every new user has historically flowed into that services annuity.
Dropping the cheapest iPhones puts a governor on that funnel. Samsung has sold folding phones for several generations, so the iPhone Duo is a high-end catch-up product rather than a category-defining device.
Deepwater’s Gene Munster argued the foldable matters less for its own unit share and more because it squeezes prices higher across the board. That is the premium anchor at work.
The risk is the replacement cycle. If Apple Upgrade financing and higher trade-ins fail to offset sticker shock, and if buyers of prior baseline iPhones defer or defect, the services growth engine slows two years from now.
Is AAPL Stock a Buy? Apple trades at a trailing price-to-earnings ratio of 36x and a forward multiple of 33x, up 35.06% over the past year. That is a full price for a hardware company with a demand-forecast problem.
Q3 revenue rose 16.36%, EPS was $2.02, and the board authorized a fresh $100B buyback alongside $62.09 billion in nine-month repurchases.
Versus Samsung on folding hardware, Apple is late, and versus the broader replacement cycle, it is choosing margin over reach. Both bets are defensible for the next two years unless memory pricing normalizes faster than expected and rivals capture switchers Apple stopped courting.
I’d rate it a Hold. The premium pivot is likely the right call for fiscal 2027, but paying 33 times forward earnings for a company that just narrowed its addressable market leaves little room for a misstep.
Contact [email protected] for any questions or corrections.
City of London Investment Management ve 2. čtvrtletí zvýšila podíl ve společnosti Apple o 13,8 % na 242 951 akcií. Její podíl má hodnotu 70,3 milionu USD.
City of London Investment Management Co. Ltd. grew its stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 13.8% in the 2nd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The fund owned 242,951 shares of the iPhone maker’s stock after purchasing an additional 29,400 shares during the quarter. Apple makes up 4.2% of City of London Investment Management Co. Ltd.’s portfolio, making the stock its 10th largest holding. City of London Investment Management Co. Ltd.’s holdings in Apple were worth $70,300,000 as of its most recent filing with the Securities and Exchange Commission.
A number of other large investors have also modified their holdings of AAPL. Sterling Wealth Management Inc. increased its position in Apple by 0.3% in the 2nd quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock valued at $3,351,000 after acquiring an additional 30 shares during the period. Evansbrook LLC raised its stake in shares of Apple by 0.4% during the first quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock valued at $2,054,000 after purchasing an additional 34 shares in the last quarter. JMG Financial Group Ltd. raised its stake in shares of Apple by 0.7% during the first quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock valued at $1,295,000 after purchasing an additional 35 shares in the last quarter. Reyes Financial Architecture Inc. lifted its holdings in Apple by 0.4% in the third quarter. Reyes Financial Architecture Inc. now owns 9,898 shares of the iPhone maker’s stock worth $2,520,000 after purchasing an additional 37 shares during the period. Finally, Advocate Investing Services LLC lifted its holdings in Apple by 0.5% in the second quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker’s stock worth $2,271,000 after purchasing an additional 39 shares during the period. Institutional investors and hedge funds own 67.73% of the company’s stock.
Insider Buying and Selling In other Apple news, SVP Jennifer Newstead sold 1,439 shares of Apple stock in a transaction that occurred on Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total value of $456,177.39. Following the transaction, the senior vice president owned 35,790 shares in the company, valued at approximately $11,345,787.90. The trade was a 3.87% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which can be accessed through this hyperlink. Also, insider Ben Borders sold 116 shares of the company’s stock in a transaction on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the transaction, the insider directly owned 38,713 shares in the company, valued at $11,425,754.82. This represents a 0.30% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 5,872 shares of company stock valued at $1,823,201 over the last 90 days. 0.06% of the stock is currently owned by insiders.
Analyst Upgrades and Downgrades AAPL has been the topic of several research analyst reports. Royal Bank Of Canada set a $365.00 target price on shares of Apple in a research note on Wednesday, July 15th. Bank of America reaffirmed a “buy” rating and issued a $380.00 price target on shares of Apple in a research note on Thursday, June 18th. KGI Securities cut shares of Apple from an “outperform” rating to a “hold” rating and set a $315.00 price objective for the company. in a report on Monday, June 22nd. Barclays reiterated an “underweight” rating and set a $245.00 price objective (down from $253.00) on shares of Apple in a research note on Friday, July 31st. Finally, China Renaissance cut Apple from a “buy” rating to a “hold” rating and set a $280.00 target price on the stock. in a report on Tuesday, August 4th. One analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have assigned a Hold rating and four have assigned a Sell rating to the stock. Based on data from MarketBeat.com, Apple has a consensus rating of “Moderate Buy” and a consensus target price of $331.53. View Our Latest Report on Apple
Apple Price Performance Shares of NASDAQ AAPL opened at $315.34 on Thursday. Apple Inc. has a twelve month low of $225.95 and a twelve month high of $344.57. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. The company has a market capitalization of $4.60 trillion, a price-to-earnings ratio of 36.16, a PEG ratio of 2.74 and a beta of 1.08. The firm has a 50-day moving average of $317.37 and a two-hundred day moving average of $291.73.
Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating the consensus estimate of $1.89 by $0.13. The company had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business’s revenue for the quarter was up 16.4% on a year-over-year basis. During the same quarter last year, the firm posted $1.57 EPS. As a group, analysts expect that Apple Inc. will post 8.74 earnings per share for the current fiscal year.
Apple Dividend Announcement The firm also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were issued a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio (DPR) is presently 12.39%.
Key Stories Impacting Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Apple introduced the iPhone Duo, its first foldable iPhone, starting at $1,999. The device features a 7.6-inch unfolded display, a 5.4-inch outer screen and a redesigned hinge, creating a potential new high-margin product category and growth opportunity. Apple unveils iPhone Duo Positive Sentiment: The iPhone 18 Pro lineup adds a 2-nanometer A20 Pro chip, camera improvements, longer battery life and upgraded Siri AI features. These upgrades could support premium pricing and strengthen Apple’s artificial-intelligence strategy. Apple iPhone 18 Pro launched Positive Sentiment: Apple also launched AirPods 5, Apple Watch Series 12 and Watch Ultra 4, adding improved noise cancellation, health tracking and Apple Intelligence features. The broad hardware release may support ecosystem engagement and services revenue. Apple introduces AirPods 5 Neutral Sentiment: New CEO John Ternus used his first keynote to emphasize that the iPhone remains Apple’s core platform, signaling continuity with the company’s established strategy while adding foldable hardware and AI capabilities. Apple’s new CEO is reviving a Steve Jobs strategy Neutral Sentiment: Early reviews of the iPhone Duo were generally intrigued, but demand, production capacity and customer acceptance remain unproven. Analysts estimate the foldable could generate substantial revenue if Apple can avoid supply constraints. iPhone Duo first impressions review Negative Sentiment: Apple raised iPhone 18 Pro pricing by $100 and increased prices on older iPhone models. While higher prices could protect revenue and margins, they may limit unit demand, particularly as consumers face elevated component and memory costs. Apple raises prices on older iPhones Negative Sentiment: Huawei launched its Mate XT2 tri-fold smartphone ahead of Apple’s event, highlighting intense competition in foldables. Investors must also monitor manufacturing complexity, elevated inventory and the risk that the highly anticipated launch becomes a sell-the-news event. Huawei launches Mate XT2 Apple Company Profile (Free Report)
Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.
Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.
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Apple představil skládací iPhone Duo za 1 999 USD, který se po otevření rozvine na 7,6palcový displej. Firma tím míří na prémiový segment trhu s telefony.
Apple this week unveiled an iPhone that unfolds like a book to expand its screen size and closes up to fit in your pocket. It’s the biggest physical change to the iPhone’s design in nearly two decades.
But even though they’ve been around for years, foldable phones aren’t particularly popular. They’re expensive, awkward and not as durable as regular smartphones. So why did Apple build one?
The simple answer is that the novel design of today’s foldable phones could help re-establish the high end of the phone market. They are meant to stand out in a sea of standard-issue, if-you’ve-seen-one-you’ve-seen-them-all smartphones.
The quintessential rectangular smartphones have gotten so good over the years that the most expensive models priced upward of $1,000 have become nearly indistinguishable from their cheaper counterparts. (Carrying a phone with three camera lenses versus two probably won’t impress people at parties.)
Foldable phones, on the other hand, are attention getters. And for their price, they’d better be: Apple’s iPhone Duo will cost $1,999 when it arrives in October to compete with Samsung’s $1,900 Galaxy foldable.
Samsung billboards in Midtown Manhattan. — Lexi Parra/The New York Times
“Whenever something is exclusive, limited and luxurious, automatically consumer psychology wants it,” said Nabila Popal, a director at IDC, a market research firm. “It’s like handbags. Why is someone buying a Chanel versus that? It’s not because of the leathers. It’s to show that they have a Chanel and they can afford it.”
Apple and its competitors are following a path that television makers took about a decade ago. When high-definition TVs became commoditized, anyone could buy a bright TV with a large, sharp screen for as little as $500. To find more ways to increase profits, companies like Panasonic, LG and Sony experimented with quirky new designs, like TVs with curved displays and the ability to play movies in 3-D, and charged $3,000 for them.
A TV display at the LG booth during the CES tech show in Las Vegas in January. — John Locher/Associated Press
Those TV concepts turned out to be flops. But in later years, TV makers found success with a different type of high-end television featuring OLED technology, or organic LED, which had more accurate colors for making movies look better and cost upward of $1,000.
Apple’s foldable handset is arriving at a moment when people will need extra persuading to upgrade to a new phone. The costs of most consumer goods, and especially electronics, have skyrocketed.
In response to an industrywide memory chip shortage driven by the artificial intelligence boom, Apple increased prices this year for many of its popular products, including Macs and iPads, by as much as 29 percent. Apple’s new iPhone 18 Pro phones will cost $1,199, a $100 increase from last year’s model. The chip shortage has also forced companies to raise the prices of video game consoles and phones.
Foldable phones, which account for less than 2 percent of the handset market, may be the only part of the phone industry that will grow this year. IDC said it expected the chip-shortage-induced price increases to contribute to a 17 percent drop in worldwide smartphone sales this year — the steepest annual decline in history. However, sales of foldable phones could grow 12 percent to 22.9 million because of the iPhone Duo’s arrival, the research firm said.
When opened, the iPhone Duo has a 7.6-inch inner screen; when it's closed, there’s a 5.4-inch outer screen that people use as a normal rectangular phone. — Jason Henry for The New York Times
Still, a foldable phone could be a tough sell even for a company as influential as Apple. Consumers have generally avoided buying foldable phones not only because of their cost but also because of their trade-offs. Their bendable screens are less durable than normal phone displays, which are protected with hard glass. Folded up, they can feel bulkier and heavier in a pocket.
Dan Frommer, a writer for The New Consumer, a tech research publication, said he had long been skeptical about the usefulness of foldable phones because so much online content, including the vertical videos on TikTok and Instagram, was produced for the small rectangular screens of normal smartphones.
“They’ve been used that way for 19 years now,” Mr. Frommer said. “What would you actually want a square, big screen for?”
Apple’s iPhone Duo appears to be addressing some of the shortcomings of previous foldable phones. The device’s name refers to two screens. Closed up, it has a 5.4-inch outer screen that people use as a normal rectangular phone; it opens up to reveal a 7.6-inch inner screen. The larger inner display shows pictures in the same aspect ratio as traditional phone screens. Apple also said the phone’s foldable inner screen was composed of a tougher material than competitors’.
The iPhone Duo appears to be addressing some of the shortcomings of previous foldable phones. — Jason Henry for The New York Times
In my tests, when opened, the iPhone Duo was extremely thin, measuring two-tenths of an inch. I liked that a Netflix video took up the full screen instead of showing black bars on the sides, which has been the case with other foldables. Closed up, the phone felt dainty and was about the size of a passport. It also felt less chunky in my pocket than other foldables I’ve tested, such as the $1,900 Google Pixel 11 Pro Fold. The more compact and lightweight, the better.
The inner screen has a matte texture to reduce glare. Still, I occasionally noticed the crease in the center where the screen folds. I didn’t mind it, but that might bother nit-pickers.
Apple also had to leave out some components to make a phone this thin — the iPhone Duo lacks the advanced camera system featured in the $1,199 iPhone 18 Pro phones. It also doesn’t have a face scanner for unlocking the device, relying instead on a fingerprint sensor on the side of the phone.
Though Mr. Frommer predicted that the Apple foldable wouldn’t be the right fit for him, he admitted he couldn’t resist trying one out in a store.
“When Apple makes something, there’s an allure to it to encourage people to at least check it out,” he said.
Samsung se snaží přetáhnout uživatele iPhonů ke svým skládacím telefonům, zatímco Apple vstupuje do segmentu s prvním skládacím iPhonem. Globálně byl podíl uživatelů iOS přecházejících na Galaxy Z Fold8 1,6násobný oproti předchozí generaci.
Samsung is hoping to capitalize on renewed interest in foldable phones, luring customers just as Apple enters the market.
Globally, the share of iOS users switching to Samsung's latest Galaxy Z Fold8 series, launched in July, was 1.6 times that of the previous-generation Galaxy Z Fold7 and Flip7, a Samsung Electronics spokesperson told CNBC. Samsung pioneered the category with its first Galaxy Fold in 2019.
Apple unveiled its first foldable iPhone at a Wednesday launch event, marking one of its first major product introductions under new CEO John Ternus.
In the U.S., 30% of Galaxy Z Flip8 buyers switched from competing smartphone brands, with most of those customers buying a foldable phone for the first time, the company said. It added that Galaxy Z Fold8 shoppers were particularly drawn to its thin and light design and inner display for multitasking and viewing content, while Fold8 Ultra shoppers favored its expansive screen and additional working space without the need for a separate tablet.
Samsung has also been trying to make it easier for iPhone users to move between the two ecosystems.
The South Korean tech giant recently upgraded its Smart Switch feature, allowing iPhone users to transfer data to a Galaxy device wirelessly by simply scanning a QR code, without installing the Smart Switch app on their iPhone.
Samsung is projected to lead the global foldable smartphone market with a 32% share this year, but the competitive landscape is set to shift, with Apple expected to capture a 25% share as it enters the segment and Huawei remaining a strong player in China, according to data released by Counterpoint Research in July.
Apple představil svůj první skládací iPhone a nové modely iPhone, AirPods a Apple Watch. iPhone 18 Pro zdraží o 100 USD, ale akcie reagovaly vlažně kvůli obavám z marží.
Apple (AAPL -0.28%), the leading global consumer electronics and device maker, closed at $315.34, down 0.28%. Investors weighed the foldable iPhone debut and Siri upgrades, while watching AI progress and the product cycle response.
Trading volume reached 64.7 million shares, coming in nearly 2% above its three-month average of 53.7 million shares.
How the markets moved todayThe S&P 500 (^GSPC -0.48%) closed at 7,636, down 0.48%, while the Nasdaq Composite (^IXIC -0.64%) closed at 26,253, down 0.64%. In hardware and software technology, sector rivals Microsoft (MSFT -0.47%) closed at $491.65, down 0.47%, and Alphabet (GOOGL -2.28%) closed at $330.65, down 2.28%, as investors tracked AI competition pressure around Apple.
What this means for investorsApple held its first major launch event with new CEO John Ternus today, and investors got to see the company's first foldable phone. The company also unveiled new iPhone, AirPods, and Apple Watch models.
The foldable phone wasn't unexpected, and investors' muted reaction to today's news was likely due to concern about upcoming margin pressure. Apple announced a $100 price increase for the iPhone 18 Pro series compared to the previous model, but that might not fully offset rising component costs.
Ternus argued that the next-generation iPhone is the best device for artificial intelligence (AI), but that wasn't enough to generate excitement among investors either.
That might be because Apple stock is already trading at a lofty valuation. Its forward price-to-earnings (P/E) ratio of nearly 36 is well above its three-year average of about 30. Earnings results will have to help justify that going forward.
Howard Smith has positions in Alphabet, Apple, and Microsoft. The Motley Fool has positions in and recommends Alphabet, Apple, and Microsoft. The Motley Fool has a disclosure policy.
Apple pod vedením Johna Ternuse staví iPhone do centra své strategie pro éru AI a odmítá, že by byl na ústupu. Ternus jej označil za ideální inteligentní osobní hub.
Apple CEO John Ternus wants you to know that the iPhone isn’t going anywhere.
Ternus threw his weight behind the venerable device on Wednesday during his first keynote as CEO, placing it firmly at the center of Apple’s product strategy for the AI era.
“There’s no product in the world better designed to be your intelligent personal hub than iPhone,” he said.
This contrasts with the approach taken by former CEO Tim Cook, who tried time and again to convince Wall Street that Apple was more than just the iPhone.
Ternus’ pitch is also a rebuttal to pundits who have recently cast doubt on the iPhone. “The smartphone’s days are numbered,” said one headline. “The Tim Cook era is coming to a close with an existential challenge for Apple: figuring out what comes after the iPhone,” said another article.
But it’s not just about the hardware. Ternus has put the iPhone at the center of his “intelligent personal assistant” strategy, a vision that could define the company for years to come. Steve Jobs did something similar in 2001 with the Mac, less than 10 months before he announced the iPod.
At the time, many observers thought the PC’s days were numbered. At a Macworld New York keynote, Jobs called out bearish quotes from industry wonks like Walt Mossberg and the leaders of Compaq and Gateway.
“This is what everyone else is telling us. That our PC is waning if not the hole being dug,” Jobs said at the time, pointing at a tombstone for the “Beloved PC” on the screen behind him. “We don’t think the PC is dying at all. We don’t think the PC is moving away from the center at all. We think it’s evolving, just like it has since it was invented.”
“We think the PC is on the threshold of entering its third great age,” Jobs added, a prediction driven by the proliferation of digital devices at the time, including camcorders, digital cameras, and DVD players.
The Mac would form the center of a “digital hub” that would connect these disparate devices and, in Jobs’ words, “add value” to all of them.
Later that year, Jobs pulled the iPod out of his pocket, a device seemingly developed to answer the question, “Why do you still need a PC?” The device turned out to be an enormous hit, driving Apple’s profits quarter after quarter and ultimately helping lead to the development of the iPhone.
Today, with the iPhone on the cusp of its 20th anniversary, Ternus is facing a version of the same question Jobs took on in 2001. We don’t know if Ternus is quietly sitting on an iPod-like product, one that will secure the iPhone’s position a Apple’s hub for years to come. But he is firmly rebutting the idea that the iPhone is past its prime.
“If you were designing the ideal version of this hub from scratch, how would you do it?” Ternus asked, before listing the ingredients: a powerful processor, high-resolution cameras, persistent networking, and on-device AI.
It helps that the iPhone is one of the most powerful personal computing devices around, giving it an edge in the compute-hungry AI era. Its portability and adaptability make it, for many people, the only computing device they need. Even among those who own laptops and iPads, the iPhone is often the one device they can’t live without. Plenty of people leave home without their laptops. Almost no one leaves without their phones.
That combination of power and portability has given Apple a privileged position in the AI world. Other companies have attempted to unseat the iPhone with all manner of wearable devices, but none have succeeded.
Instead of sidelining the iPhone in favor of the next flashy thing, Ternus is leaning into it instead. In a way, he’s bringing Apple around to what the rest of us already know: The iPhone is pretty great, and maybe we don’t need to replace it with something else. Yet.
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Tim De Chant is a senior climate reporter at TechCrunch. He has written for a wide range of publications, including Wired magazine, the Chicago Tribune, Ars Technica, The Wire China, and NOVA Next, where he was founding editor.
De Chant is also a lecturer in MIT’s Graduate Program in Science Writing, and he was awarded a Knight Science Journalism Fellowship at MIT in 2018, during which time he studied climate technologies and explored new business models for journalism. He received his PhD in environmental science, policy, and management from the University of California, Berkeley, and his BA degree in environmental studies, English, and biology from St. Olaf College.
You can contact or verify outreach from Tim by emailing [email protected].
Apple představil iPhone 18 Pro a iPhone 18 Pro Max s dosud nejpokročilejším fotoaparátem, delší výdrží baterie a vyšším výkonem. Model Pro Max má podle firmy největší nárůst výdrže baterie v historii iPhonu.
CUPERTINO, Calif.--(BUSINESS WIRE)--Apple® today announced iPhone® 18 Pro and iPhone 18 Pro Max, delivering the most advanced pro camera system in an iPhone, and huge leaps in battery life and performance. The new 48MP Fusion Main camera, now with variable aperture, brings creative control that wasn't possible before, and new Pro controls let users customize their experience in the Camera app. Both models feature a smaller and even more useful Dynamic Island®, as well as A20 Pro and a next-generation vapor chamber that together deliver the highest sustained performance in iPhone history. iPhone 18 Pro Max also delivers the largest increase in battery life ever on iPhone, thanks to advancements in Apple silicon and a larger battery.1 Featuring iOS 27 with Apple Intelligence™2 and Siri® AI,3 iPhone 18 Pro models bring powerful AI capabilities together with personal context to become an intelligent personal hub with privacy and security at its core.
Apple představil novou řadu iPhonu 18 Pro/Pro Max s cenou o 100 USD vyšší, ale akcie AAPL přesto klesly o 1,53 %. Firma zároveň ukázala nového Siri, který funguje s více než 300 000 aplikacemi.
Buy AAPL. The iPhone 18 Pro/Pro Max launch includes real hardware upgrades (A20 Pro on 2nm, larger vapor chamber, better battery) plus a major software hook (new Siri that can take actions across 300,000+ apps). Even with a $100 price increase, Apple is signaling stronger differentiation, which should stabilize upgrade demand and support margins as the new Siri becomes a platform feature.
Key Risk: iPhone 18 Pro demand underwhelms and the $100 price hike turns into weaker upgrades, forcing Apple to discount or cut guidance.
AirPods 5 margin expansion
Buy AAPL (or add via AAPL call spreads). AirPods 5 at $129 adds active noise cancellation to Apple’s entry tier, expanding the addressable market and pulling more buyers into the Apple ecosystem. Longer battery plus ANC should lift attach rates and reduce churn versus cheaper competitors, supporting Services growth over time.
Key Risk: AirPods 5 sales disappoint because competitors match ANC at lower prices, keeping Apple’s unit growth flat.
Apple unveiled its latest iPhone lineup, an updated Siri model, new AirPods and Apple Watch models at its annual product event, with investors showing a muted reaction to the announcements.
Apple shares AAPL were down 1.53% at the time of writing, despite the company introducing several hardware and software updates.
The event was also the first iPhone launch under new CEO John Ternus, who took over from Tim Cook earlier this month.
Apple opened the event with a video featuring different scenes described as “shot on iPhone.” Cook then appeared briefly before handing the spotlight to Ternus, marking the leadership transition at the company.
The iPhone 18 and iPhone 18 Pro lineup comes in four color options: Deep Black, Silver, Glacier Blue and Burgundy.
The iPhone 18 Pro models are powered by Apple’s new A20 Pro chip, which is built using a 2nm process.
The iPhone 18 Pro has a next-generation vapor chamber with three times the surface area of the system used in the iPhone 17 Pro.
Apple said the iPhone 18 Pro offers up to 24 hours of battery life, while the iPhone 18 Pro Max can deliver up to 30 hours on a single charge.
The iPhone 18 Pro starts at $1,199 with 256GB of storage, while the Pro Max starts at $1,299.
Apple is also offering a 2TB storage option. The starting prices represent a $100 increase from the corresponding iPhone 17 Pro models.
The company noticeably didn't announce the normal iPhone models.
Apple also unveiled an improved version of Siri, addressing one of the areas where the company has faced pressure to strengthen its artificial intelligence capabilities.
The company described the updated Siri as an “entirely new version” capable of taking actions within apps that users already use, including third-party applications.
Apple said the new Siri AI works with more than 300,000 apps. The company is positioning the ability to perform actions across applications as a key improvement to its voice assistant.
The company also announced an iOS 27 feature called “iPhone Handoff,” which will allow customers to use a single phone number across multiple devices.
Apple introduced AirPods 5 as part of its latest product lineup. The new AirPods offer longer battery life and active noise cancellation, a feature that was previously unavailable on Apple’s least expensive AirPods.
The AirPods 5 are priced at $129, while a version with wireless charging will cost $149.
Apple also announced the Apple Watch Series 12 and Apple Watch Ultra 4, expanding its latest hardware lineup beyond the iPhone and AirPods.
The announcements come as Apple begins a new phase under Ternus, with investors assessing whether the latest hardware and software updates can support the company’s product strategy.
Apple představila Watch Series 12 a Watch Ultra 4 s novými AI funkcemi Audio Intelligence. Umí vrátit až 15 sekund konverzace a shrnout klíčové body z denních konverzací.
Apple on Wednesday unveiled the Apple Watch Series 12 and Apple Watch Ultra 4 at its iPhone launch event in Cupertino. While the smartwatches aren’t getting a major hardware makeover, they are getting some significant software updates.
Most notably, Apple is taking aim at the growing wave of AI wearables with new “Audio Intelligence” features that let you rewind moments and remember details from daily conversations.
The smartwatches are launching with “Live Rewind,” a feature Apple describes as letting you go back up to 15 seconds. A double press of the Digital Crown shows the previous 15 seconds of a conversation as a text snippet. You can ask Siri about the content of that transcript, or save it to the new Siri app to revisit later.
Image Credits:Apple / There’s a “Siri Recap” feature that’s designed to help you remember key moments from daily conversations. It uses ambient listening to take high-level notes of your conversations, like takeaways from a team meeting or a parent-teacher conference. When Siri Recap is turned on, after a conversation, Apple Intelligence automatically generates a title and key points in the new Siri app.
A new “Sound Recognition” feature will be able to listen for sounds like sirens, alarms, doorbells, a baby crying, and more for people who are hard of hearing.
Apple says these audio intelligence features do not create or store audio recordings.
Both of the new smartwatches feature a new health-sensing system with an increased electrode surface area for better skin contact during ECG readings. For improved optical sensing, redesigned photodiodes are arranged in a ring to capture light more efficiently. There are also more power-efficient green LEDs that enable accurate heart-rate measurements throughout the day, even during motion.
The new health sensing system delivers higher-frequency continuous heart rate data, which is a key indicator of your overall health. Background heart rate readings are now taken every five seconds all day long, even while you’re on the go. That’s 60 times more frequent than before.
Image Credits:Apple / The smartwatches are taking a page from smart rings with new readiness scores that analyze your recent activity, vitals, and sleep each morning, distilling it all into a single score that indicates how prepared your body is to take on the day.
There’s also a new “Health Age” feature that lets users see how their key health metrics compare with their actual age, based on data from their watch, including VO2 max, sleep, and more.
The Apple Watch Series 12 starts at $399, while the Apple Watch Ultra 4 costs $499.
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Aisha is a consumer news reporter at TechCrunch. Prior to joining the publication in 2021, she was a telecom reporter at MobileSyrup. Aisha holds an honours bachelor’s degree from University of Toronto and a master’s degree in journalism from Western University.
You can contact or verify outreach from Aisha by emailing [email protected] or via encrypted message at aisha_malik.01 on Signal.
Image Credits:Apple Apple’s long-awaited foldable phone, the Duo, contains a number of surprises, including a critical hinge that was designed and built with the help of AI and 3D printing.
The new phone represents Apple’s first entry into the foldable phone genre — a category of devices that has seen significant consumer enthusiasm, but whose form factors haven’t always lived up to that enthusiasm. As you might expect from a product that, by design, undergoes twice as much wear as a traditional device, most foldables suffer significant degradation and don’t have the durability of other smartphones.
Apple claims that it has integrated innovative protections into the Duo’s design to keep the phone from falling prey to the typical wear and tear associated with foldables. That includes the hinge, according to Johny Srouji, the company’s chief hardware officer.
“During manufacturing, we use AI algorithms to precisely match each individual hinge with its best-fit housing to ensure perfect alignment, and a confocal laser progressively scans the topology of every single unit, and 3D prints up to 25 micro layers of a custom photopolymer to eliminate residual waviness,” Srouji said during Apple’s Surprise and Shine event on Wednesday.
Srouji also shared that Apple gave the foldable phone “a custom nano-texture finish that significantly reduces glare and reflections” as well as a multi-layer lamination strategy designed to increase the device’s durability. Of course, it remains to be seen whether those protections will be enough to keep the Duo in peak physical condition in the long run.
Apple v květnu koupil startup Sonera, který vyvíjí neinvazivní magnetické senzory pro snímání signálů mozku a svalů bez kontaktu s kůží. Firma tím naznačuje další krok v oblasti zdravotních a nositelných zařízení.
Brain-computer interfaces have largely been associated with Elon Musk‘s Neuralink and its implantable chips. But Apple Inc‘s (NASDAQ:AAPL) quiet acquisition of startup Sonera suggests the iPhone maker is pursuing a similar long-term ambition through a very different route: bringing brain and muscle sensing to consumer wearables rather than the operating room.
Apple’s Brain Tech BetApple acquired California-based startup Sonera in May, according to newly disclosed European Union filings. The startup developed compact magnetic sensors capable of detecting tiny magnetic fields generated by the brain and muscles without requiring skin contact or implanted devices.
Founded by UC Berkeley researchers Nishita Deka and Dominic Labanowski, Sonera initially focused on muscle monitoring before expanding into technology that could eventually enable everyday brain sensing. The company’s website has since gone offline following the acquisition.
Apple has not publicly disclosed how it plans to use the technology, but the acquisition aligns with the company’s broader push into digital health, accessibility and more natural ways for users to interact with its devices.
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Neuralink’s Different PathThe comparison with Neuralink is inevitable, but the two companies appear to be solving different parts of the same problem.
Neuralink is developing implantable brain-computer interfaces designed to capture high-fidelity neural signals, with an initial focus on helping people with severe neurological conditions regain communication and physical control.
Apple’s approach, by contrast, appears to prioritize accessibility and scale. If non-invasive sensors become sufficiently accurate, they could eventually be integrated into products such as the Apple Watch, Vision Pro or other wearable devices, enabling new forms of gesture recognition, health monitoring or hands-free interaction without surgery.
That distinction reflects a broader trade-off in brain-computer interfaces: implanted devices can capture richer neural data, while wearable sensors have the potential to reach hundreds of millions of consumers if the technology matures.
What Investors Should WatchApple’s acquisition of Sonera does not mean brain-controlled consumer devices are around the corner. Non-invasive sensing remains an emerging technology, and the company has yet to reveal any commercial roadmap.
The bigger takeaway is strategic. Apple has consistently expanded its ecosystem by bringing advanced health technologies—from heart rhythm monitoring to hearing health—into everyday consumer devices.
If brain and muscle sensing follows a similar path, the acquisition could represent an early investment in what may become the next generation of human-device interaction, even if Apple’s route looks very different from Musk’s Neuralink.
Apple (NASDAQ: AAPL) unveiled the iPhone Air and broader iPhone 17 lineup at its September 2025 launch event, kicking off a product cycle that helped drive the company’s shares sharply higher over the following year.
Since the event on September 9, 2025, Apple stock has climbed from about $233 to $316, a gain of roughly 35.6%.
Apple stock price chart. Source: Finbold As a result, a $1,000 investment made on the day of the launch would now be worth approximately $1,356, excluding dividends.
Apple’s successful product roll-out The rally coincided with a successful rollout of the iPhone 17 family, including the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and ultra-thin iPhone Air. Strong demand boosted upgrade rates and helped accelerate growth throughout fiscal 2026.
That momentum was reflected in Apple’s fiscal Q3 2026 results. The company reported record June-quarter revenue of $109.42 billion, up 16.4% year over year.
iPhone revenue rose 21.7% to $54.3 billion, while Mac revenue increased 28.7% to $10.4 billion. Services revenue reached a June-quarter record of $30.74 billion, helping lift net income 27% to $29.8 billion. Diluted EPS came in at $2.02, ahead of analyst estimates of $1.89.
At the same time, the technology giant’s pricing power also supported results. Despite higher memory costs, the company adjusted prices on select products and guided for September-quarter revenue growth of 9% to 11% and gross margins of 47% to 48%.
Long-term growth drivers remain intact with Apple’s silicon strategy continuing to deliver performance and efficiency advantages, while Services has evolved into a high-margin business generating more than $120 billion in trailing 12-month revenue.
Apple 2026’s Event Investor sentiment has also been supported by expectations for future products under CEO John Ternus.
Anticipation surrounding Apple’s first foldable iPhone and other premium devices has helped sustain interest in the stock, even as component shortages and elevated memory costs created periodic volatility.
The focus now shifts to Apple’s September 9, 2026, event, titled “Surprise and Shine,” the first major product presentation under Ternus after succeeding Tim Cook on September 1.
Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max powered by the A20 Pro chip, alongside its long-awaited foldable iPhone.
Updated Apple Watch Series 12 and Ultra 4 models are also anticipated, while the standard iPhone 18 lineup is reportedly being pushed to spring 2027 as part of a strategy focused on higher-margin products.
Featured image via Shutterstock
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Paul Meeks varuje, že Apple u nového iPhonu zasáhnou rostoucí ceny pamětí a hrubé marže mohou klesnout. Tim Cook už uvedl, že firma neochotně zvýšila ceny a čeká v září ještě vyšší náklady na paměti.
As Apple prepares to unveil its most ambitious iPhone in years, veteran tech analyst Paul Meeks is raising a quiet alarm about a supplier oligopoly that could turn a blockbuster launch into a margin nightmare.
Just before Apple (NASDAQ:AAPL | AAPL Price Prediction) takes the stage for what Bloomberg’s Mark Gurman calls “the most exciting iPhone launch in a decade”, others are less convinced. Veteran tech analyst Paul Meeks of Freedom Capital Markets used a CNBC appearance to push back on the celebration. His message: the memory oligopoly is quietly winning this cycle, and Apple’s gross margins will pay for it.
Meeks warned viewers not to get swept up in the hype around the debut of the first foldable iPhone, codenamed V68, expected to start near $2,000 and unveiled by incoming CEO John Ternus. “I’m afraid…that you might be overselling it,” he said, flagging Apple’s lagging AI position as a structural concern.
Meeks’s Memory Warning, In His Own Words Meeks identified the mechanism squeezing Apple: an entrenched supplier oligopoly. He called out the “big three oligopolies in memory,” Micron, SK Hynix, and Samsung, controling roughly 90% of market share, adding:
“A company with the heft of an Apple has to pay more. Cost of goods sold goes up, gross margins go down. And it’s a real problem.”
Former CEO Tim Cook confirmed the pressure on Apple’s Q3 FY26 call. He described the environment as “a 100-year flood on the memory pricing with exponential increases in memory prices” and said Apple “reluctantly raised prices.” CFO Kevan Parekh added that “more than 100% of that can be explained by the memory cost change” when explaining sequential margin compression.
Fundamentals Still Look Strong The warning lands against a genuinely powerful backdrop. Apple posted June-quarter revenue of $109.42 billion, up 16.4% YoY, with EPS of $2.02 beating consensus by 6.80%, the ninth straight upside surprise. iPhone revenue reached $54.25 billion and Services hit $30.74 billion. The stock trades at $315.49, up 34.62% over one year, with a market cap of $4.61 trillion and a trailing P/E near 37.
But Cook flagged that “for September, we expect to pay even higher memory costs.” He further warned supply constraints will affect iPhone, Mac, and iPad. September-quarter gross margin guidance sits at between 47% and 48%, with roughly a point of that from tariff refunds.
Where the Money Went Meeks’s data point is Micron Technology (NASDAQ:MU), the U.S. memory maker riding the same wave that is pinching Apple. Micron shares trade at $1,0001, up 640.4% over one year and 250.8% year to date. Fiscal Q3 revenue reached $41.46 billion, up 345.7% YoY, with gross margin of 84.6%. CEO Sanjay Mehrotra said record results “reflect the strategic value of memory in the AI era.”
Meeks expects the squeeze to persist, forecasting no relief in memory pricing for years. He points capital toward AI data-center names including CoreWeave, Applied Digital, and NVIDIA (we profiled seven suppliers powering that same buildout, from power to cooling, in a free AI infrastructure report). Investors watching today’s launch should keep an eye on the stock, but also on Apple’s next margin commentary.
Contact [email protected] for any questions or corrections.
Apple's new CEO John Ternus faces his first real test before he has even settled in, as customers weigh whether to absorb two price increases inside two weeks or simply sit out the upgrade cycle entirely.
Apple (NASDAQ:AAPL | AAPL Price Prediction) is asking customers to pay more on two fronts inside a fortnight, and the second raise arrives today. Apple stock trades at $316.06, down 0.1% in Wednesday morning trading, and it’s up 17% year to date.
Two broad benchmarks are drifting alongside the launch. The SPDR S&P 500 ETF Trust (NYSEARCA:SPY) trades at $763.94, down 0.3%. Meanwhile, the Invesco QQQ Trust (NASDAQ:QQQ) sits at $718.29, practically unchanged.
Two Price Hikes in Two Weeks Apple raised the U.S. Apple TV subscription to $14.99 a month from $12.99, per a MacRumors report dated August 28. Today’s product event is expected to widen the hardware ask, with CNBC’s MacKenzie Sigalos reporting the Street looks for like-for-like iPhone price increases of $200 to $500 versus comparable iPhone 17 models.
Former CEO Tim Cook had framed the hardware repricing as forced by supply-chain math on Apple’s fiscal Q3 2026 call, saying Apple “reluctantly raised prices” because of a “100-year flood on the memory pricing.” Apple posted revenue of $109.42 billion, up 16.4% year over year, with iPhone revenue of $54.3 billion and Services of $30.7 billion.
The Bundle Took a Raise, Too The streaming increase didn’t travel alone. Apple One Individual went to $21.95 a month from $19.95 on the same day, since the bundle carries Apple TV inside it. Apple One Family and Apple One Premier held steady that day, but only because both had already been raised in July alongside an Apple Music increase. Read across the summer and the count isn’t two price increases in a fortnight. It’s a rolling sequence that started well before the September event, with Apple One Individual the last plan to get pulled up to the new line.
The Apple TV ladder is steeper than the single step suggests. The service launched in 2019 at $4.99 a month. It moved to $6.99 in 2022, to $9.99 in 2023, to $12.99 in 2025, and now to $14.99, with the annual plan going to $119 from $99. That’s four increases against one launch price, and the U.S. wasn’t alone: Brazil, Chile and Mexico were repriced the same day, while every other market was left untouched.
The revenue lands on a delay, which matters for how fast any of this reaches the Services line. New subscribers pay the higher rate immediately, while existing subscribers are notified roughly a month before their renewal bills at the new price. That gap is also the window in which cancellations happen, so the increase gets tested by subscribers before it gets counted by Apple. Whether it holds is Ternus’s problem, not Cook’s.
Streaming Peers Face the Same Playbook Netflix (NASDAQ:NFLX) says its own hikes are landing well. Netflix Q2 2026 revenue reached $12.56 billion, up 13.4%, and Greg Peters stated “our recent price adjustments are going well on the pricing side.” Netflix stock is down 18% year to date.
Walt Disney (NYSE:DIS) leaned on the same lever, with Entertainment SVOD subscription revenue growing 15% in fiscal Q3 2026 on rate and volume. Spotify Technology (NYSE:SPOT) crossed 300 million Premium subscribers with ARPU up 7% to $5.63. Disney shares are down 8.27% year to date, and Spotify shares are down 8.93%.
What Ternus Inherits John Ternus stepped in as Apple’s chief executive on August 31, which means the streaming raise and the memory-cost reasoning both belong to Cook. What Ternus owns is execution: whether customers absorb a second increase inside two weeks or hold their current iPhone for another cycle.
Apple stock carries a P/E ratio of 41x and a market cap near $4.61 trillion, so pricing follow-through matters for the multiple. Investors can size their positions with room to add if the hardware bump sticks and its gross margin holds inside the guided 47% to 48% September-quarter range. Shareholders may want to keep an eye on whether iPhone upgrade rates cool after a $200 to $500 like-for-like step up.
Contact [email protected] for any questions or corrections.
Apple oznámil nejsilnější červnové čtvrtletí v historii: tržby 109,42 miliardy USD a EPS 2,02 USD, nad odhady. Firma zároveň čeká růst tržeb v září o 9 % až 11 %.
Apple just delivered its strongest June quarter ever, and one investor sees a clear path to $400 that gets easier to defend with every earnings report. Here is what the numbers reveal that Wall Street might still be underpricing.
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I keep hitting the buy button on Apple (NASDAQ:AAPL | AAPL Price Prediction) because the math on a re-rating toward $400 keeps getting easier to defend, and every quarter Tim Cook hands me another reason to add. Shares closed at $319.97 on September 4, 2026, up 33.94% over the past year, and I am still adding.
Why I Keep Coming Back to the Same Ticker My thesis is simple. Apple runs a dual-engine business where a $54 billion hardware quarter now travels with a services annuity that keeps setting records, and management is retiring the share count fast enough to lift per-share earnings even in a flat quarter. That combination is what I keep paying for.
The Q3 FY26 report backs it up. Revenue landed at $109.42B, up 16.36% YoY, EPS came in at $2.02 vs $1.89 consensus, and that was the 9th straight EPS beat. iPhone revenue was $54.25B against $44.58B a year prior, and Services printed $30.74B. Cook called it “our strongest June quarter ever”, and this time the superlative fit.
Three Receipts That Keep Me Adding First, the Services engine. A 75.6% Services gross margin on $30.74B of quarterly revenue is a software business hiding inside a hardware wrapper, and paid subscriptions surpassed 1.5 billion. That is recurring income that compounds.
Second, the capital return program is doing the heavy lifting on per-share math. The board authorized a new $100 billion buyback and a 4% dividend increase in Q2 FY26. Apple has already repurchased $62.094B in the first nine months of FY26, on top of $90.711B in FY25 buybacks. The quarterly dividend sits at $0.27.
Third, the installed base of 2.5 billion+ active devices is the moat. Return on equity of 171.42% and return on invested capital of 53.35% tell you what that base does to profitability.
Path to $400 Written in the Estimates Analysts now model $9.5329 in FY27 EPS across 39 analysts. Our internal five-year base case models a final price of $508.47, with a bull case of $518.38 and a bear case ending at $358.68. That is the asymmetry I want in a core retirement holding.
Risk I Will Not Wave Away Q3 gross margin got a one-time lift from tariff refunds worth roughly two percentage points and 11 cents of EPS. Strip that out and next year’s comparisons get harder. Memory pricing is what Cook flagged as “a 100-year flood on the memory pricing with exponential increases in memory prices”. Valuation is rich too, with a P/FCF of 47 and a yield of only 0.33%.
My thesis holds. Apple guided September-quarter revenue growth of 9% to 11% even with a 2.5 percentage point FX headwind, and iPhone and Mac demand is running so hot that Cook called the supply crunch “a demand forecast issue”. That is the problem I want a company I own to have.
Why the Buy Button Stays Active Services keep compounding, the buyback keeps shrinking the float, the installed base keeps feeding both. When a business earns $29.79B in a quarter and hands back $33 billion to shareholders, patience is the only edge I need. I plan to keep accumulating until $400 stops looking like a floor.
Contact [email protected] for any questions or corrections.
Longtime Apple executive Phil Schiller reportedly stepped away from running the App Store partly because he wanted no involvement with a push by the tech giant’s new leadership to squeeze more money from the lucrative platform.
Schiller, 66, a veteran of both the Steve Jobs and Tim Cook eras, remained in charge of the App Store and Apple’s splashy product-launch events after stepping down as the company’s marketing chief and becoming an Apple Fellow in 2020.
But new Apple CEO John Ternus and services boss Eddy Cue are looking for ways to wring greater profits and more repeat revenue from the App Store, Bloomberg reported over the weekend.
Longtime Apple executive Phil Schiller reportedly stepped away from running the App Store partly because he wanted no involvement with efforts to squeeze more revenue from the platform. SXSW Conference & Festivals via Getty Images Schiller, by contrast, believed that pushing the App Store harder for profits would only inflame tensions with developers and governments, according to Bloomberg.
The disagreement never erupted into an internal clash, but Schiller reportedly shunned the strategy.
The Bloomberg report sheds new light on Schiller’s decision to relinquish oversight of the App Store, a business estimated to generate more than $30 billion a year that has faced mounting pressure from regulators and developers.
Schiller’s latest concerns echoed objections he privately raised over Apple’s efforts to collect commissions on outside purchases during its long-running legal battle with “Fortnite” maker Epic Games.
New Apple CEO John Ternus (pictured) and services chief Eddy Cue want to find ways to boost profits and recurring revenue from the App Store, according to Bloomberg. AFP via Getty Images In 2023, he opposed Apple’s plan to slap a 27% commission on purchases made on developers’ websites after users followed links from their apps, according to court records.
Schiller said internally that he had “many issues with the commission concept” and made clear he was “not on team commission/fee,” according to the records.
Apple’s chief financial officer, Luca Maestri, and other finance executives favored charging the commission, while Schiller opposed it and later testified that collecting fees from developers could damage Apple’s relationship with them.
Former Apple CEO Tim Cook sided with finance executives over Schiller in a 2023 dispute over charging commissions on purchases made outside the App Store, according to court records. AP Photo/Annie Mulligan CEO Tim Cook ultimately sided with Maestri’s camp. The decision later came back to haunt Apple.
US District Judge Yvonne Gonzalez Rogers ruled in April of last year that Apple had willfully violated an earlier injunction stemming from the Epic case. In her blistering order, the judge singled out Schiller as having pushed Apple to comply with the injunction.
“Cook chose poorly,” Rogers wrote of the CEO’s decision to side with the finance team over Schiller.
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Rogers held Apple in civil contempt, ordered it to stop collecting commissions on purchases made through external links and required the tech giant to cover Epic’s legal fees stemming from the contempt fight.
A federal appeals court upheld the contempt finding in December 2025 but narrowed Rogers’ punishment, ruling that Apple could potentially charge developers a fee tied to legitimate costs and intellectual property used in facilitating outside purchases.
The episode marked a striking shift for an executive who had spent years publicly defending Apple’s tight control over the App Store.
“Fortnite” maker Epic Games challenged Apple’s App Store rules in a legal battle that eventually led a federal judge to hold Apple in civil contempt. REUTERS Schiller publicly argued in 2020 that the marketplace was designed around “one set of rules for everybody,” and defended Apple’s commissions by pointing to the company’s investments in app distribution, developer tools, security, privacy and payments.
But he had questioned the size of Apple’s cut as far back as 2011.
In an internal email disclosed in the Epic litigation, Schiller floated whether Apple should “ratchet down from 70/30 to 75/25 or even 80/20,” in terms of the split of profits between developers and Apple, if the App Store surpassed $1 billion in annual profit and could maintain that level.
After Schiller formally took charge of the App Store in 2015, Apple began introducing lower commission rates for some developers.
In 2016, the company cut its take on subscription revenue from 30% to 15% after customers remained subscribed for more than a year. Apple later introduced a program charging qualifying small developers a 15% commission.
Schiller nevertheless remained a tough enforcer of the App Store’s rules. The Post has sought comment from Apple.
Morgan Stanley čeká, že první skládací iPhone od Apple v prosincovém čtvrtletí přinese asi 14 miliard USD tržeb z 6,5 milionu kusů. Wall Street ale varuje, že vysoké ceny mohou spustit reakci typu sell-the-news.
Buy Apple (AAPL). The foldable is modeled to add ~$14B quarterly revenue on ~6.5M units, and Apple doesn’t need mass adoption—premium pricing can lift average selling price and ecosystem pull. If Apple frames demand as supply-constrained (initial demand > supply) and holds upgrade momentum, the market’s “sell-the-news” fear fades fast.
Key Risk: Apple guides to weaker-than-expected foldable demand because the price jump triggers sticker shock and unit volumes disappoint.
AAPL price-elasticity hedge
Sell Apple (AAPL) into the event if management signals broad price increases without clear demand strength. The setup is a valuation that already ran up ~20% this year; if investors conclude demand is elastic, the stock can re-rate quickly on “expectations vs. reality.”
Key Risk: Apple’s guidance shows demand is strong enough to offset higher component costs, preventing a sell-the-news re-rating.
Apple could be one day away from unveiling a new iPhone capable of generating $14 billion in quarterly revenue, but Wall Street thinks the event could become a sell-the-news moment.
Morgan Stanley expects Apple’s first foldable iPhone to ship about 6.5 million units in the December quarter, generating roughly $14 billion, or 16% of iPhone revenue.
But the launch may bring some of Apple’s steepest price increases in years.
Morgan Stanley analyst Erik Woodring called the foldable “the biggest iPhone form-factor change since iPhone X.”
The bank expects Apple to build 7 million to 8 million foldable units in the second half of 2026 and as many as 20 million over the first product cycle. Initial demand is expected to exceed supply.
The revenue math is powerful because the device is expected to carry a high price. Morgan Stanley models the 512GB version at about $2,399, while a 2TB model could reach $3,199.
Apple therefore does not need the foldable to replace hundreds of millions of conventional iPhones immediately.
A small number of premium buyers could generate billions in additional sales because each unit may cost more than twice as much as a standard flagship.
That makes the foldable financially meaningful long before it becomes mainstream.
The problem is that the foldable is arriving as Apple faces higher memory costs.
AI data-centre demand has pushed up prices for DRAM and NAND, forcing smartphone makers to choose between absorbing higher component costs or passing them on to customers.
KeyBanc Capital Markets sees that trade-off as a negative catalyst.
According to Investing.com, the firm warned that broad price increases could trigger “sticker shock” and hurt unit volumes. It kept an Underweight rating and a $250 price target.
Morgan Stanley also expects Pro-model prices to rise by more than $200 year on year, making the September 9 launch a test of demand elasticity.
That matters because Apple shares have gained nearly 20% this year. The stock closed at $319.97 on September 4, leaving investors heading into the event with optimism embedded in the valuation.
If prices surprise on the upside but demand expectations do not, the launch could quickly become a sell-the-news event.
The bullish counterargument is that Apple’s customers may be better equipped to absorb higher prices.
Citi analyst Asiya Merchant said Apple should remain “one of the most resilient vendors through the downturn,” citing its premium customer base, financing options and access to components.
That resilience matters because the foldable is a halo product. Apple does not need enormous volumes if the device lifts average selling prices, attracts affluent users and strengthens the ecosystem.
IDC expects Apple to ship more than 17 million foldable iPhones by 2027, capturing roughly 40% of the foldable market. The research firm also expects the category to generate more than $45 billion in value for Apple by then.
But tomorrow’s event is still a test of expectations as much as technology.
Apple čelí nedostatku paměťových čipů, protože datová centra pro AI pohlcují kapacitu a ceny některých pamětí se více než zčtyřnásobily. Ohrožuje to marže iPhonu, který tvoří 49,6 % čtvrtletních tržeb.
AI servers are absorbing premium memory capacity while Apple tries to protect hardware margins. Summary
Memory inflation now threatens a product category supplying nearly half of Apple’s quarterly revenue.
Apple AAPL, the consumer-technology giant, faces a tightening memory crunch as artificial-intelligence data centers swallow an expanding share of global chip capacity. The Verge reported Monday that some smartphone-memory prices have more than quadrupled, with meaningful relief potentially delayed until late 2027 or 2028. Apple shares last closed at $319.97 because U.S. markets were shut Monday.
Samsung, SK Hynix and Micron command roughly 90% of the memory market. Manufacturers can earn more by steering scarce wafer capacity toward the high-bandwidth memory demanded by deep-pocketed AI customers, leaving smartphone producers fighting over conventional DRAM supply. Apple's enormous purchasing power offers leverage, but it cannot manufacture new factories overnight.
The financial stakes are substantial. Apple's latest statements show $54.25 billion of iPhone revenue, representing 49.6% of quarterly sales, while companywide gross margin reached 50.1%. The shares trade 12.35% above the GF Value estimate of $284.79, signaling that investors already expect Apple to defend margins despite rising component costs. Premium models and price increases could absorb part of the pressure, but customers must remain willing to pay more for each upgrade.
Disclosures I/we have no positions in any stocks mentioned, and have no plans to buy any new positions in the stocks mentioned within the next 72 hours.
Tim Cook po 15 letech odstoupil z funkce generálního ředitele společnosti Apple; akcie za jeho éry přinesly celkový výnos 2 720 % včetně dividend. Nový šéf John Ternus přebírá firmu v době tlaku na marže a očekávání kolem Apple Intelligence.
Tim Cook just stepped down as CEO of Apple (AAPL -2.51%) after a storied 15-year tenure. During his time as CEO, Apple stock returned 2,720% to investors, including dividends, which is a tough act to follow. The pressure is on for new CEO John Ternus as he takes the reins. Here's what to expect.
More than an apple a day The first iPhone came out in 2007, when Steve Jobs was still CEO, and Tim Cook turned it into the world's top-selling smartphone. According to Counterpoint Research, Apple accounted for the three top-selling smartphones in the 2026 second quarter, and according to Statista, there are an estimated 1.6 billion active units today, with the company shipping nearly 248 million units in 2025 alone. iPhone sales have increased by more than 20% over the past three quarters,and The Wall Street Journal has called it "the most lucrative product in history."
Apple CEO John Ternus. Image source: Apple.
Cook also developed several significant products and services over his time as CEO, including Apple Pay and Apple TV streaming, and he got the company started with Apple Intelligence. However, while Apple's hyperscaler competitors have launched major artificial intelligence (AI) platforms, Apple has lagged.
Can Ternus deliver? There had been reports of several candidates for Cook's replacement, and the choice of Ternus, who had previously headed the company's hardware division, tells shareholders how it's thinking about the future. Apple's edge is in hardware, where it differs from the other major tech giants; most of them are software companies. It has grown in importance through its focus on the user experience and ecosystem, which is what brings loyal customers back again and again.
However, Ternus is taking on the top role at a time when Apple is facing challenges. Management has said that soaring memory prices are leading to some price hikes, and it's already feeling some margin pressure. The market is highly anticipating developments in Apple Intelligence, and the updated Siri voice assistant is rolling out. Apple stock briefly surpassed $5 trillion before the latest earnings report, but it fell on the news of margin pressure and the guidance for lower iPhone sales growth.
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These are short-term factors, though. Ternus can revive the stock if Apple Intelligence impresses investors and if the company creates the kind of innovations it's known for. Ternus was on the 2026 fiscal third-quarter earnings report (ended June 27), but so far, shareholders haven't heard too much from him.
Apple has its Surprise and Shine event on Sept. 9, where it's expected to launch several iPhone 18 models, as well as the iPhone Ultra foldable phone and other new products. It will be the first time investors get to hear Ternus as CEO.
Keep in mind, though, that even if Ternus is successful in bringing Apple into a new era, it isn't possible to deliver another 2,720% in gains for Apple stock. The base is just too big for that kind of growth. It can still offer value to shareholders, but that kind of growth is only possible for new start-ups.
Apple ve středu představí první skládací iPhone, což bude pro nového CEO Johna Ternuse první velký test. Firma zároveň chystá i iPhone 18 Pro a Pro Max s čipem A20 a vyšší cenou.
Apple is expected to unveil its most radical iPhone redesign in years this Wednesday — giving new CEO John Ternus an early test of whether he can reignite innovation at the tech giant during a challenging time.
The Cupertino, Calif.-based company is set to introduce its first-ever foldable iPhone at its annual product showcase, alongside new high-end iPhone 18 models and possible updates to its home and wearable devices, according to reports.
The new tech — rumored to have names like “iPhone Ultra” or “iPhone fold” — is expected to be about the size of a passport when fully folded, with the capacity to fold out to a wider display with a roughly 4:3 aspect ratio.
John Ternus (pictured) took over as Apple CEO from Tim Cook on Sept. 1, ending Cook’s 15 years at the helm. Apple Inc./AFP via Getty Images The foldable would represent a significant departure from the familiar iPhone design and arrives as Apple searches for another breakout hardware success.
Its Vision Pro headset, which debuted to much fanfare in 2024, has yet to connect with consumers.
The launch comes just days after Ternus took over from longtime CEO Tim Cook last Tuesday. The 50-year-old Apple veteran previously ran the company’s hardware division.
He inherited a company facing questions about its artificial intelligence strategy — including a long-delayed overhaul of Siri — and whether it can deliver another blockbuster product as its existing lineup ages.
Whether a new crop of products can meet picky customers’ demands will be one of the main questions in the air on Wednesday.
Apple is expected to unveil its first foldable iPhone on Wednesday, marking what could be the most radical redesign of its flagship device in years. YouTube/Bob Obba Apple may unveil a long-rumored home hub featuring a display and smart-speaker capabilities that would serve as a central control point for connected devices and entertainment, according to Bloomberg.
Updates to the Apple TV and HomePod mini are expected, with new internal hardware designed to accommodate Apple’s revamped AI-powered Siri, the outlet reported.
The company is expected to refresh its wearables, too, with new AirPods and Apple Watch models including the Series 12 and Ultra 4.
Tim Cook stepped down as Apple CEO on Sept. 1 after 15 years leading the tech giant. AP Photo/Annie Mulligan The watches are set to receive chip upgrades aimed at expanding their fitness features without a major exterior redesign.
Apple is also expected to showcase the finished versions of iOS 27, iPadOS 27, macOS 27, watchOS 27 and visionOS 27. The foldable is expected to run an iteration of iOS 27 adapted for its two-display configuration.
Rollouts of the iPhone 18 Pro and iPhone 18 Pro Max are reportedly on the way, too.
Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max on Wednesday, with upgrades including faster chips and improved cameras. Apple The Pro handsets are expected to feature Apple’s new A20 chip along with camera upgrades, changes to the Dynamic Island and additional color options.
The standard iPhone 18 and a successor to the iPhone Air, however, reportedly won’t arrive alongside the Pro models.
Apple is set to begin splitting its iPhone launches between the fall and the spring, with reveals of the iPhone 18 and new iPhone Air coming in March, according to Fast Company.
One of the biggest questions Wednesday will be what Apple charges for the new lineup.
The company raised prices on iPads, Macs and home products over the summer amid an AI-fueled memory shortage, but spared the iPhone from those increases.
That reprieve is likely to end with the iPhone 18 Pro series, which is expected to carry higher prices than the current models.
Apple is preparing for a closely watched product launch on Sept. 9, with the company expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable iPhone.
The event will be the first major product launch overseen by new CEO John Ternus.
The launch comes after the iPhone 17 lineup helped Apple gain smartphone market share despite a broader industry downturn.
The company now faces the challenge of maintaining that momentum while introducing new devices and artificial-intelligence features.
Apple shares AAPL have gained 18% this year, adding significance to the upcoming product cycle for investors.
The upcoming iPhone launch is expected to differ from Apple's traditional annual refresh.
The standard iPhone 18 and iPhone 18 Air are reportedly not expected at the September event and could instead arrive in spring 2027.
The iPhone 17 and 17 Air are expected to remain available until their successors launch, while Apple focuses its immediate attention on its higher-end models.
Supply-chain constraints are one factor behind the staggered release.
According to Counterpoint Research associate director David Naranjo, strong demand for the iPhone 17 lineup has contributed to shortages of semiconductor processors, while a global memory shortage linked to the artificial-intelligence boom has increased component costs.
“The memory constraints and inflation that’s happened across the board indicates that Apple is really looking at the premium SKUs to try to maximize revenue and somewhat protect their margins,” Naranjo told MarketWatch.
The strategy could also benefit from demand among customers who are less sensitive to higher prices. Apple has so far avoided raising prices on its core iPhone lineup, with the iPhone 17 starting at $799.
Morgan Stanley analyst Erik Woodring has speculated that Apple could raise prices by $200 across the iPhone 18 lineup.
Jefferies analyst Edison Lee has warned that pricing decisions could affect sales volumes and profitability in the coming quarters.
The most closely watched product is expected to be Apple's first foldable iPhone, potentially called the iPhone Ultra.
The device would represent Apple's first new iPhone form factor since the iPhone X launched in 2017 and would place the company directly into a category already developed by competitors such as Samsung and Huawei.
Industry estimates put the foldable's starting price at around $2,000, with higher-storage versions potentially reaching $3,000.
Prediction-market traders on Polymarket assigned an 87% probability to a starting price of at least $2,000, while the implied consensus placed the most likely price between $2,200 and $2,300.
Reports suggest the device could feature a book-style design, with an outer display of between 5.3 and 5.5 inches and an inner screen measuring between 7.6 and 7.8 inches.
Other reported features include a titanium frame, an ultra-thin design and a display designed to minimize the visible crease.
The foldable is expected to serve as a premium “halo product,” according to Naranjo, potentially creating a new upgrade cycle and expanding Apple's addressable market.
Artificial intelligence will also be central to the upcoming product cycle.
Apple is expected to introduce a revamped Siri powered by Apple Intelligence, following delays to features originally announced in 2024.
Apple Intelligence uses a combination of on-device processing, Apple's Private Cloud Compute and third-party models, with user permission for more complex requests.
The upgraded Siri is designed to synthesize information across messages, emails and photos and perform multistep actions across applications.
The company has increased memory capacity in its devices to support these capabilities, adding to supply-chain pressures.
Anshel Sag, principal analyst at Moor Insights & Strategy, said in a Market Watch report that Apple previously “overpromised and massively underdelivered” on its AI ambitions.
He added that a new CEO with a stronger product focus could help Apple navigate the changing expectations around AI and new device formats.
The iPhone 18 Pro models are expected to feature the A20 Pro chip based on a 2-nanometre process. Apple is also expected to introduce new Apple Watch models and AirPods updates at the event.
For investors, the launch will provide an early test of whether Apple's premium-focused strategy can sustain the momentum generated by the iPhone 17 lineup.
Pricing, availability, AI capabilities and the reception of the foldable iPhone could all influence expectations for Apple's next stage of growth.
Apple chystá uvedení iPhonu 18 Pro s čipem A20 Pro a prvního skládacího iPhonu Ultra. V červnovém čtvrtletí tržby z iPhonů vzrostly o 22 % na 54,3 mld. USD.
Key Takeaways Apple's launch may bring the iPhone Ultra, A20 Pro-powered iPhone 18 Pro models and Siri AI.iPhone sales jumped 22% to $54.3B in fiscal Q3, while Apple's total revenues rose 16% to $109.4B.Supply constraints, rising memory prices and a 33.6x earnings multiple raise near-term risks for AAPL. Apple (AAPL - Free Report) has its product launch event, “Surprise and Shine," on Wednesday. This launch will be special as it's the first under CEO John Ternus, who took over from Tim Cook on Sept. 1 after Cook's nearly 15-year run.
Apple is expected to unveil the iPhone 18 Pro and Pro Max, powered by a new A20 Pro chip built on a 2-nanometer process. Design-wise, these models won't stray far from last year's iPhone 17 Pro, though the Pro Max may get a size and weight bump for a larger battery, per MacRumors. New Apple Watch Series 12 and Ultra 4 models are also expected.
The real talking point is Apple's first foldable phone, rumored to be called the iPhone Ultra. It will fold like a book— about 5.5 inches closed and 7.6 inches open. This would be Apple's biggest design change in years, and it would put the company up against Samsung and Google, who already sell foldable phones. One can expect a high price tag for the foldable phone.
Year to date, shares of Apple have risen 18%, outperforming close peers like Alphabet (GOOGL - Free Report) and Microsoft (MSFT - Free Report) .
YTD Price Performance Comparison Image Source: Zacks Investment Research
With shares having a good run and the launch just ahead, investors may be wondering if now's the time to buy. Let's dig deeper.
AAPL's Business Looks Healthy, But Challenges LoomIn the June quarter, iPhone revenues jumped 22% year over year to $54.3 billion, and total revenues rose 16% to $109.4 billion. Management guided 9% to 11% growth for the September quarter, with iPhone revenue growth in the mid-teens. So, demand isn't the problem.
The real issue is supply and cost. Apple has warned that supply chain constraints are expected to hit iPhone, Mac and iPad availability. The main bottleneck is limited capacity for its most advanced chips, and memory prices are expected to keep climbing. June-quarter gross margin came in at 50.1%, aided by tariff refunds, but management expects that to compress to 47%-48% in the fiscal fourth quarter.
Growth Story Intact, But Stock is PriceyApple's long-term story still looks strong— more devices, more AI features, a growing services business, and steady cash returned to shareholders. All these support growth over time.
The Zacks Consensus Estimate for AAPL’s fiscal 2026 and 2027 EPS implies year-over-year growth of 18% and 8%, respectively.
Image Source: Zacks Investment Research
But the stock isn't cheap. Apple trades at about 33.6 times earnings. Compare that to Alphabet at 20.4 times and Microsoft at 24.7 times. Apple is priced much higher than its rivals.
AAPL's P/E F12M Vs. MSFT & GOOGL Image Source: Zacks Investment Research
Our TakeApple has real reasons for excitement— its first foldable phone, a smarter Siri, and a new CEO trying to make his mark. But the stock is already expensive at current levels, leaving little room for mistakes. Add rising costs and supply shortages, and the risk feels higher than the reward right now. It's smarter to wait and see how the launch plays out before jumping in.
Apple is still a good company to hold for the long run but right now, it's not a “Buy.” The stock carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Huawei a Xiaomi představí nové skládací telefony jen pár dní před očekávaným uvedením prvního skládacího iPhonu od Apple. Tím se v Číně zostřuje konkurence v segmentu prémiových chytrých telefonů.
China's premium smartphone market is heating up, with Huawei and Xiaomi moving to showcase new foldable devices just days before Apple
AAPL -2.51% 96
is expected to unveil its first foldable iPhone.
Huawei Technologies plans to unveil the Mate XT 2 on Monday, the latest version of its ultra-premium trifold smartphone. The device features two folding mechanisms and is designed to combine the functions of a conventional smartphone with a larger tablet-like display.
Xiaomi is also preparing a major launch, with its Xiaomi 18 Fold set to debut later Monday. The passport-style device resembles the design expected from Apple's upcoming foldable iPhone and will use Xiaomi's in-house Xring O3 processor and memory supplied by China's CXMT.
The launches highlight China's push for domestic smartphone technology and supply-chain independence while intensifying competition ahead of Apple's entry into the category.
Counterpoint analyst Ivan Lam expects Apple's massive premium-device installed base to help its foldable gain market share quickly. He also sees the launch potentially boosting broader consumer interest in foldable smartphones, benefiting rivals as adoption expands.
Apple (AAPL) stock fell about 2% on Friday as investors weighed reports that initial production of the company’s long-awaited foldable iPhone remains limited, raising concerns about whether Apple can meet demand when the device launches.
According to a Nikkei Asia report, production of the foldable iPhone was running at only a few hundred units per day in late August.
The report attributed the slow initial output primarily to Apple’s stringent quality-control requirements, while the company and its suppliers work to increase production.
The production constraints come shortly before Apple’s Sept. 9 launch event, where the company is expected to unveil its latest iPhone lineup.
The foldable model represents an important product milestone for Apple as it enters a category that competitors including Samsung and Huawei have developed for years.
Apple has reportedly targeted production of 8 million to 10 million foldable iPhones this year.
However, the company could fall short of that target if production does not accelerate, according to the Nikkei Asia report.
One supply chain manager familiar with the situation told Nikkei Asia that Apple has “very high quality requirements” and conducted an additional trial run in August ahead of actual production.
The source said output was only a few hundred units per day in late August and warned that the initial volume could be challenging to match with market demand.
Industry executives cited by Nikkei Asia said tens of thousands of devices would normally need to be produced each day to meet Apple’s planned production target.
The company has also encountered engineering and test-production challenges.
Apple is reportedly requiring more stringent durability testing than rival smartphone makers, including more extreme testing conditions, a higher number of folding cycles and greater screen flatness.
“The surface flatness and the performance of the hinge are among the details where Apple is asking for better production yields,” another person familiar with the situation told Nikkei Asia.
Two people familiar with the situation also told Nikkei Asia that Apple conducted an additional verification process in August to ensure the foldable iPhone could be mass-produced according to its specifications.
That process reportedly delayed commercial production by several weeks.
The foldable iPhone production challenges come as the broader smartphone industry faces shortages of memory and other electronic components.
The shortages have been linked to the massive buildout of artificial intelligence infrastructure.
IDC’s latest forecast projects that the global smartphone market will decline 16.7% this year, while the memory shortage is expected to push average smartphone selling prices up by around 27.6%.
Apple has so far been less affected than some of its more price-sensitive Chinese competitors, including Xiaomi, Oppo and Vivo.
IDC data showed Apple’s global smartphone market share rose to 20.2% in the April-to-June quarter, compared with 16.3% a year earlier.
The company is also reportedly prioritizing its three most premium iPhone models this year to optimize memory allocation and marketing resources.
The standard iPhone launch has been pushed to next spring, according to an earlier Nikkei Asia report.
The foldable iPhone could therefore arrive at a time when Apple is balancing premium product demand with component constraints.
Huawei is also preparing to release its latest generation of triple-fold phones, increasing competition ahead of Apple’s launch.
Despite the production concerns, the foldable iPhone is viewed as a significant milestone for Apple.
The device would mark the company’s entry into a smartphone segment already served by competitors such as Samsung and Huawei.
The new form factor could potentially create a new premium upgrade cycle for the iPhone, expand Apple’s addressable market and provide an additional growth driver as the broader smartphone market faces pressure.
Citi expects Apple’s first foldable iPhone, potentially called the iPhone Ultra, to start at more than $2,000.
The firm also expects the iPhone 18 Pro and Pro Max models to cost about $200 more than their predecessors.
Citi analyst Atif Malik said the iPhone lineup is expected to receive several major upgrades, including the A20 chip, variable-aperture main cameras on the Pro and Pro Max models, and Apple’s own modems.
The foldable model is expected to feature dual front and rear camera systems, an OLED display with an ultra-thin glass cover for the inner screen, and increased component content in areas including the battery, vapor-chamber cooling system and structural components.
Apple’s Sept. 9 event will also be notable as the first major product launch under new CEO John Ternus, who officially succeeded Tim Cook on Sept. 1. Ternus, a longtime Apple hardware executive, has described the upcoming launch as a major one.
Akcie Apple v pátek klesly asi o 1,1 % poté, co se Face ID dostalo do patentového sporu s dceřinou společností BASF trinamiX. Spor se týká sedmi patentů a může zasáhnout iPhone a iPad Pro.
Seven disputed patents touch products responsible for almost 60% of Apple's fiscal-year-to-date revenue. Summary
Unspecified damages look manageable; a broad product remedy would create the harder problem.
Apple AAPL fell approximately 1.1% to $324.66 Friday as a new patent battle dragged Face ID into the courtroom. Reuters reported that BASF subsidiary trinamiX claims Apple violated seven patents tied to technology that distinguishes real skin from spoofing materials.
The Texas lawsuit reaches across multiple generations of iPhones, iPad Pro models and other Apple devices. TrinamiX is pursuing unspecified damages and an injunction against further infringement. The case remains an allegation, not a judgment, and Apple had not issued a public response when Reuters published its report.
The financial exposure runs straight through Apple's biggest profit engine. Its financial statements show that iPhones and iPads generated a combined $218.22 billion during the nine months ended June 27—59.9% of total revenue. Meanwhile, the stock sits 14.1% above its $284.55 GF Value™, signaling that investors are still paying a premium despite the legal cloud. A licensing payment could be absorbed. A forced redesign would carry a much sharper bite.
Disclosures I/we have no positions in any stocks mentioned, and have no plans to buy any new positions in the stocks mentioned within the next 72 hours.
Apple se chystá 9. září představit první skládací iPhone na první akci pod vedením Johna Ternuse po jeho nástupu do role CEO 1. září. TrendForce očekává zdražení celé řady o 10 % až 20 %, u iPhonu 18 Pro až na 1 319 USD.
Apple Inc. AAPL fell 0.34% intraday ahead of a September 9 product launch that will be the first under John Ternus, who succeeded Tim Cook as CEO on September 1. The company is expected to introduce its first foldable iPhone at the event, alongside the iPhone 18 Pro and Pro Max.
TrendForce estimates memory costs for the 256-gigabyte iPhone 18 Pro at nearly 400% above where they sat a year ago. Its projection is that Apple raises prices across the lineup by 10% to 20%, putting the Pro at as much as $1,319 against $1,099 for the iPhone 17 Pro. The research firm called that a "moderate pricing approach," while Apple is expected to absorb part of the increase. The first foldable starts between $2,099 and $2,299 on TrendForce's estimate.
KeyBanc reads it as a problem either way. In a note reiterating an Underweight rating and $250 target, the firm argued a large increase eases gross margin pressure but hits unit volumes and risks sticker shock, while a more selective increase leaves the margin question open and invites more hikes later.
