Track market-moving stories before they get noisy

A US jury ruled that Apple (AAPL.O) owes San Diego-based Taction ​more than $5.7 billion for using its patented ‌technology to power the haptic feedback in iPhones and Apple Watches. Apple said it would ​appeal the country's largest such verdict to ​date.

The jury said on Friday that ⁠Apple's Taptic Engine, which creates tapping vibrations, ​infringed two Taction patents

"Apple's Taptic Engine is ​fundamentally different from Taction's technology, which Taction's own testing of Apple's products confirmed during trial," Apple ​said in response

"Apple does not use Taction's ​technology, and we will appeal," it added in a ‌statement

"We're ⁠happy the jury found for Taction and vindicated its patent rights," said Taction attorney Lance Yang.

Taction, which uses its technology ​in headphones ​and gaming ⁠headsets, filed the lawsuit in 2021

Apple denied the allegations and ​said the patents were invalid

The US ​Court ⁠of Appeals for the Federal Circuit revived the case last year after a San ⁠Diego ​federal judge ruled in ​2023 that Apple did not infringe the patents

Hyperion Capital Advisors LP bought a new stake in Apple Inc. (NASDAQ:AAPL – Free Report) during the second quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The fund bought 6,458 shares of the iPhone maker’s stock, valued at approximately $1,869,000. Apple accounts for 0.8% of Hyperion Capital Advisors LP’s investment portfolio, making the stock its 20th biggest position.

Other large investors have also modified their holdings of the company. Sterling Wealth Management Inc. raised its holdings in Apple by 0.3% in the 2nd quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock valued at $3,351,000 after buying an additional 30 shares during the period. Evansbrook LLC raised its stake in shares of Apple by 0.4% in the 1st quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock valued at $2,054,000 after acquiring an additional 34 shares during the period. JMG Financial Group Ltd. raised its stake in shares of Apple by 0.7% in the 1st quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock valued at $1,295,000 after acquiring an additional 35 shares during the period. Advocate Investing Services LLC lifted its holdings in shares of Apple by 0.5% in the 2nd quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker’s stock worth $2,271,000 after acquiring an additional 39 shares during the last quarter. Finally, Interactive Financial Advisors Inc. lifted its holdings in shares of Apple by 4.0% in the 4th quarter. Interactive Financial Advisors Inc. now owns 1,051 shares of the iPhone maker’s stock worth $286,000 after acquiring an additional 40 shares during the last quarter. Institutional investors and hedge funds own 67.73% of the company’s stock.

Key Apple News Here are the key news stories impacting Apple this week:

Positive Sentiment: iPhone 18 demand remains encouraging. Long lines in India and strong interest in the iPhone 18 Pro and Pro Max suggest Apple’s premium pricing is holding up in an important growth market. Evercore ISI raised its price target to $380 from $365 while maintaining an outperform rating. Apple iPhone demand in India Positive Sentiment: Momentum and technical positioning remain supportive. AAPL has gained roughly 10% over the past month and is approaching a potential buy point, helping sustain investor interest. Bank of America and JPMorgan have reiterated bullish ratings, while several analysts maintain targets above the current trading range. Apple stock approaches buy point Neutral Sentiment: Apple is expanding its product ecosystem. The company plans a refreshed HomePod mini, while reports suggest it may develop its own AI server chips. These initiatives could support future ecosystem engagement and infrastructure efficiency, but they are not yet material earnings drivers. Apple to release new HomePod mini Negative Sentiment: Rising component costs could pressure margins. Bernstein warned that surging memory and other smartphone component costs may weigh on gross margins and earnings in the December quarter, particularly as Apple introduces more expensive iPhones. Apple’s expensive new iPhones and margins Negative Sentiment: Valuation and AI execution remain key risks. At nearly $5 trillion in market value and about 38–39 times earnings, Apple requires continued earnings growth to justify its valuation. Analysts argue Alphabet’s Gemini ecosystem and monetization progress currently give it an edge in consumer AI, while Meta’s AI devices add competitive pressure. Alphabet versus Apple in consumer AI Negative Sentiment: Legal and product issues add uncertainty. A judge certified a class of payment card issuers in an Apple Pay antitrust lawsuit alleging improper fees. Separately, Apple is preparing a software fix for an iPhone 18 Pro reboot problem. Apple Pay class-action lawsuit Insider Activity In related news, SVP Jennifer Newstead sold 2,399 shares of the firm’s stock in a transaction that occurred on Tuesday, September 22nd. The stock was sold at an average price of $340.06, for a total transaction of $815,803.94. Following the transaction, the senior vice president owned 44,391 shares in the company, valued at $15,095,603.46. This trade represents a 5.13% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available through the SEC website. Over the last ninety days, insiders sold 11,031 shares of company stock valued at $3,535,759. 0.06% of the stock is owned by corporate insiders. Apple Stock Performance Shares of AAPL opened at $341.07 on Friday. The company has a market capitalization of $4.98 trillion, a price-to-earnings ratio of 39.11, a price-to-earnings-growth ratio of 2.92 and a beta of 1.08. Apple Inc. has a 52-week low of $243.42 and a 52-week high of $345.34. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. The stock has a 50 day moving average price of $321.56 and a 200 day moving average price of $297.37.

Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping the consensus estimate of $1.89 by $0.13. The business had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company’s revenue was up 16.4% compared to the same quarter last year. During the same quarter in the previous year, the firm earned $1.57 EPS. Research analysts predict that Apple Inc. will post 8.74 EPS for the current fiscal year.

Apple Dividend Announcement The company also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a $0.27 dividend. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s payout ratio is presently 12.39%.

Analyst Upgrades and Downgrades Several analysts recently weighed in on AAPL shares. Royal Bank Of Canada set a $365.00 target price on shares of Apple in a report on Wednesday, July 15th. Bank of America reaffirmed a “buy” rating and issued a $370.00 price objective on shares of Apple in a research note on Wednesday. Jefferies Financial Group reiterated an “underperform” rating on shares of Apple in a report on Wednesday, September 9th. TD Cowen restated a “buy” rating and set a $400.00 target price on shares of Apple in a report on Thursday, September 10th. Finally, Citigroup reaffirmed a “buy” rating on shares of Apple in a research report on Thursday, September 10th. One research analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, thirteen have given a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat.com, Apple currently has an average rating of “Moderate Buy” and an average target price of $340.14.

Check Out Our Latest Report on Apple

Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Featured Stories Five stocks we like better than Apple Costco Ends Its Fiscal Year on a High Note, Eyes Big Expansion Cracker Barrel Stock Is Rallying Again, But the Turnaround Still Has a Traffic Problem Oracle’s Force Majeure Notice Exposes a Bigger Problem for the AI Build-Out Oil May Be Stronger Than It Looks—And Diamondback Is on Sale Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Tandem Financial LLC acquired a new stake in Apple Inc. (NASDAQ:AAPL – Free Report) in the second quarter, according to its most recent filing with the SEC. The fund acquired 8,712 shares of the iPhone maker’s stock, valued at approximately $2,521,000. Apple makes up 0.8% of Tandem Financial LLC’s holdings, making the stock its 22nd largest holding.

A number of other hedge funds and other institutional investors have also bought and sold shares of the business. Longfellow Investment Management Co. LLC bought a new position in shares of Apple in the 2nd quarter worth $30,000. Lifetime Wealth Management P.C. bought a new stake in Apple during the fourth quarter worth about $41,000. Basso Capital Management L.P. purchased a new position in shares of Apple in the 4th quarter worth about $88,000. Bard Associates Inc. purchased a new position in shares of Apple in the 4th quarter worth about $109,000. Finally, MidAtlantic Capital Management Inc. bought a new position in Apple during the fourth quarter valued at approximately $187,000. Institutional investors own 67.73% of the company’s stock.

Insider Activity at Apple In other news, SVP Jennifer Newstead sold 2,399 shares of the stock in a transaction on Tuesday, September 22nd. The stock was sold at an average price of $340.06, for a total value of $815,803.94. Following the sale, the senior vice president directly owned 44,391 shares in the company, valued at approximately $15,095,603.46. This trade represents a 5.13% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Insiders sold 11,031 shares of company stock worth $3,535,759 in the last ninety days. Company insiders own 0.06% of the company’s stock.

Wall Street Analysts Forecast Growth Several analysts recently weighed in on the stock. Rothschild & Co Redburn set a $400.00 price target on shares of Apple and gave the company a “buy” rating in a report on Monday, August 17th. KeyCorp reissued an “underweight” rating on shares of Apple in a research note on Friday, September 4th. Arete Research upped their target price on shares of Apple from $305.00 to $335.00 and gave the stock a “buy” rating in a research note on Wednesday, June 24th. Loop Capital set a $380.00 price objective on shares of Apple in a report on Friday, September 18th. Finally, Needham & Company LLC reissued a “hold” rating on shares of Apple in a report on Tuesday, September 8th. One analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, thirteen have issued a Hold rating and two have given a Sell rating to the stock. According to data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $340.14. Read Our Latest Report on AAPL

Apple Stock Up 1.5% NASDAQ:AAPL opened at $341.07 on Friday. The company has a market cap of $4.98 trillion, a price-to-earnings ratio of 39.11, a price-to-earnings-growth ratio of 2.92 and a beta of 1.08. Apple Inc. has a twelve month low of $243.42 and a twelve month high of $345.34. The stock has a fifty day simple moving average of $321.56 and a 200-day simple moving average of $297.37. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66.

Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The company had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm’s revenue was up 16.4% compared to the same quarter last year. During the same period last year, the business posted $1.57 earnings per share. Analysts anticipate that Apple Inc. will post 8.74 EPS for the current year.

Apple Announces Dividend The company also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were given a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio (DPR) is currently 12.39%.

Key Stories Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: iPhone 18 demand remains encouraging. Long lines in India and strong interest in the iPhone 18 Pro and Pro Max suggest Apple’s premium pricing is holding up in an important growth market. Evercore ISI raised its price target to $380 from $365 while maintaining an outperform rating. Apple iPhone demand in India Positive Sentiment: Momentum and technical positioning remain supportive. AAPL has gained roughly 10% over the past month and is approaching a potential buy point, helping sustain investor interest. Bank of America and JPMorgan have reiterated bullish ratings, while several analysts maintain targets above the current trading range. Apple stock approaches buy point Neutral Sentiment: Apple is expanding its product ecosystem. The company plans a refreshed HomePod mini, while reports suggest it may develop its own AI server chips. These initiatives could support future ecosystem engagement and infrastructure efficiency, but they are not yet material earnings drivers. Apple to release new HomePod mini Negative Sentiment: Rising component costs could pressure margins. Bernstein warned that surging memory and other smartphone component costs may weigh on gross margins and earnings in the December quarter, particularly as Apple introduces more expensive iPhones. Apple’s expensive new iPhones and margins Negative Sentiment: Valuation and AI execution remain key risks. At nearly $5 trillion in market value and about 38–39 times earnings, Apple requires continued earnings growth to justify its valuation. Analysts argue Alphabet’s Gemini ecosystem and monetization progress currently give it an edge in consumer AI, while Meta’s AI devices add competitive pressure. Alphabet versus Apple in consumer AI Negative Sentiment: Legal and product issues add uncertainty. A judge certified a class of payment card issuers in an Apple Pay antitrust lawsuit alleging improper fees. Separately, Apple is preparing a software fix for an iPhone 18 Pro reboot problem. Apple Pay class-action lawsuit About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Featured Stories Five stocks we like better than Apple Costco Ends Its Fiscal Year on a High Note, Eyes Big Expansion Cracker Barrel Stock Is Rallying Again, But the Turnaround Still Has a Traffic Problem Oracle’s Force Majeure Notice Exposes a Bigger Problem for the AI Build-Out Oil May Be Stronger Than It Looks—And Diamondback Is on Sale

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Meiji Yasuda Asset Management Co Ltd. bought a new position in Apple Inc. (NASDAQ:AAPL – Free Report) during the second quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor bought 261,856 shares of the iPhone maker’s stock, valued at approximately $75,771,000. Apple comprises 3.4% of Meiji Yasuda Asset Management Co Ltd.’s holdings, making the stock its 2nd biggest holding.

Several other institutional investors also recently bought and sold shares of the stock. Sterling Wealth Management Inc. lifted its stake in shares of Apple by 0.3% in the 2nd quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock valued at $3,351,000 after purchasing an additional 30 shares during the period. Evansbrook LLC grew its position in Apple by 0.4% during the first quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock valued at $2,054,000 after buying an additional 34 shares during the period. JMG Financial Group Ltd. grew its position in Apple by 0.7% during the first quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock valued at $1,295,000 after buying an additional 35 shares during the period. Advocate Investing Services LLC increased its holdings in Apple by 0.5% in the second quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker’s stock valued at $2,271,000 after buying an additional 39 shares in the last quarter. Finally, Interactive Financial Advisors Inc. increased its holdings in Apple by 4.0% in the fourth quarter. Interactive Financial Advisors Inc. now owns 1,051 shares of the iPhone maker’s stock valued at $286,000 after buying an additional 40 shares in the last quarter. 67.73% of the stock is currently owned by hedge funds and other institutional investors.

Analysts Set New Price Targets AAPL has been the topic of a number of recent analyst reports. Sanford C. Bernstein increased their price target on Apple from $350.00 to $370.00 and gave the stock an “outperform” rating in a research report on Friday, July 31st. Seaport Research Partners cut Apple from a “buy” rating to a “neutral” rating in a research report on Monday, August 17th. TD Cowen reaffirmed a “buy” rating and set a $400.00 target price on shares of Apple in a research note on Thursday, September 10th. Arete Research increased their target price on Apple from $305.00 to $335.00 and gave the company a “buy” rating in a research report on Wednesday, June 24th. Finally, Wells Fargo & Company reissued an “overweight” rating and issued a $350.00 price target (up from $310.00) on shares of Apple in a research note on Friday, July 31st. One equities research analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, thirteen have assigned a Hold rating and two have issued a Sell rating to the company. According to MarketBeat.com, Apple has a consensus rating of “Moderate Buy” and an average price target of $340.14.

View Our Latest Research Report on Apple Apple Price Performance Apple stock opened at $335.92 on Friday. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. The company has a 50-day moving average price of $321.41 and a 200 day moving average price of $297.07. Apple Inc. has a 12-month low of $243.42 and a 12-month high of $345.34. The stock has a market cap of $4.90 trillion, a P/E ratio of 38.52, a PEG ratio of 2.95 and a beta of 1.08.

Apple (NASDAQ:AAPL – Get Free Report) last posted its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating the consensus estimate of $1.89 by $0.13. The company had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. Apple’s revenue was up 16.4% on a year-over-year basis. During the same period in the previous year, the business posted $1.57 EPS. Sell-side analysts anticipate that Apple Inc. will post 8.74 earnings per share for the current year.

Apple Dividend Announcement The firm also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were given a $0.27 dividend. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio is presently 12.39%.

Insiders Place Their Bets In other Apple news, SVP Jennifer Newstead sold 2,399 shares of the firm’s stock in a transaction on Tuesday, September 22nd. The stock was sold at an average price of $340.06, for a total transaction of $815,803.94. Following the completion of the sale, the senior vice president owned 44,391 shares of the company’s stock, valued at $15,095,603.46. This trade represents a 5.13% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Insiders sold 11,031 shares of company stock valued at $3,535,759 in the last ninety days. Corporate insiders own 0.06% of the company’s stock.

Key Apple News Here are the key news stories impacting Apple this week:

Positive Sentiment: Strong iPhone 18 demand supports near-term revenue. Long customer lines in India and sustained interest in the iPhone 18 Pro and Pro Max suggest Apple’s premium pricing has not materially weakened demand in a key growth market. However, regional trends are mixed, with China remaining a concern. Inside India newsletter: Apple set to take a bigger bite of the world’s second-largest smartphone market Positive Sentiment: New hardware and possible AI expansion provide growth catalysts. Apple’s iPhone Duo foldable, M6 Mac mini and M5 Ultra Mac Studio are being positioned as evidence that the company can still generate product excitement. Reports that Apple may develop its own AI server chips could also improve control over infrastructure costs and AI performance. Could John Ternus’ Product Strategy Reshape Apple’s Next Growth Phase? Positive Sentiment: Analyst support remains favorable. JPMorgan reaffirmed a “buy” rating, while Bank of America maintained its “buy” rating and set a $370 target, implying further upside from recent levels. Apple analyst ratings Neutral Sentiment: Apple renewed Qualcomm’s global patent license agreement. The deal, effective April 1, 2027, removes a potential licensing uncertainty but also highlights Apple’s continuing relationship with Qualcomm for modem-related technology. Qualcomm, Apple extend licensing agreement for chips Negative Sentiment: Valuation and AI execution are major investor concerns. Commentators argue that AAPL’s large gains and roughly $4.9 trillion market capitalization leave limited room for disappointment, particularly if Apple’s AI products fail to match Meta’s rapidly advancing AI agents and wearables. Apple stock could be 32% overpriced after fresh AI cost warnings Negative Sentiment: Near-term execution issues add pressure. Reports of an iPhone 18 Pro reboot problem requiring a software update, Fitness+ layoffs and an executive’s stock sale may reinforce concerns about product quality, cost control and insider confidence. Apple says software update to fix iPhone 18 Pro rebooting bug is coming next week About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Further Reading Five stocks we like better than Apple Hims & Hers Slides Nearly 7% as Legal Pressure Adds to Its Growing List of Risks Paychex Plunges, Providing the Entry Investors Have Been Waiting For The Case for Buying High-Yield General Mills Just Strengthened SanDisk’s $1,800 Breakout Turns Memory Hardware Into a Profit Story Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Compass Financial Management LLC purchased a new position in Apple Inc. (NASDAQ:AAPL – Free Report) during the 2nd quarter, according to the company in its most recent filing with the SEC. The institutional investor purchased 86,448 shares of the iPhone maker’s stock, valued at approximately $25,894,000. Apple accounts for approximately 3.1% of Compass Financial Management LLC’s holdings, making the stock its 2nd biggest position.

Several other institutional investors and hedge funds have also bought and sold shares of the business. Sterling Wealth Management Inc. increased its holdings in shares of Apple by 0.3% in the 2nd quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock valued at $3,351,000 after acquiring an additional 30 shares during the period. Evansbrook LLC grew its position in Apple by 0.4% during the 1st quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock worth $2,054,000 after purchasing an additional 34 shares during the last quarter. JMG Financial Group Ltd. grew its position in Apple by 0.7% during the 1st quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock worth $1,295,000 after purchasing an additional 35 shares during the last quarter. Advocate Investing Services LLC increased its stake in Apple by 0.5% in the second quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker’s stock valued at $2,271,000 after purchasing an additional 39 shares during the period. Finally, Interactive Financial Advisors Inc. raised its holdings in shares of Apple by 4.0% in the fourth quarter. Interactive Financial Advisors Inc. now owns 1,051 shares of the iPhone maker’s stock valued at $286,000 after buying an additional 40 shares during the last quarter. 67.73% of the stock is currently owned by institutional investors and hedge funds.

Apple Stock Performance NASDAQ:AAPL opened at $337.02 on Thursday. The firm’s fifty day simple moving average is $321.36 and its 200-day simple moving average is $296.51. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. The stock has a market cap of $4.92 trillion, a PE ratio of 38.65, a price-to-earnings-growth ratio of 2.95 and a beta of 1.08. Apple Inc. has a fifty-two week low of $243.42 and a fifty-two week high of $345.34.

Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. During the same quarter in the previous year, the firm earned $1.57 earnings per share. The firm’s revenue was up 16.4% on a year-over-year basis. Analysts expect that Apple Inc. will post 8.74 earnings per share for the current fiscal year. Apple Announces Dividend The company also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s payout ratio is 12.39%.

Apple News Roundup Here are the key news stories impacting Apple this week:

Positive Sentiment: Bank of America reaffirmed its Buy rating and assigned a $370 price target, implying further upside. The firm highlighted improving iPhone 18 Pro Max availability trends, while premium demand remains relatively resilient. BofA Sends Stark Message to Apple Stock Investors on iPhone 18 Positive Sentiment: Apple’s new M6 Mac mini and M5 Mac Studio are being marketed as lower-cost alternatives to cloud-based AI infrastructure, potentially expanding Apple’s enterprise opportunity. Their ability to run large AI models locally could create a new hardware growth driver. With new Macs, Apple aims to take on Microsoft and Nvidia Positive Sentiment: Reports that Apple is developing a screenless fitness tracker to compete with Whoop and Oura point to potential long-term expansion in health and wearables, although a launch may not occur until 2028. Apple could take on Whoop with a new fitness tracker Insider Buying and Selling at Apple In other news, SVP Jennifer Newstead sold 1,438 shares of Apple stock in a transaction on Tuesday, September 15th. The stock was sold at an average price of $330.19, for a total transaction of $474,813.22. Following the completion of the transaction, the senior vice president owned 32,914 shares of the company’s stock, valued at $10,867,873.66. The trade was a 4.19% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last 90 days, insiders sold 8,632 shares of company stock valued at $2,719,955. Corporate insiders own 0.06% of the company’s stock.

Wall Street Analysts Forecast Growth A number of analysts have weighed in on AAPL shares. Arete Research increased their price objective on Apple from $305.00 to $335.00 and gave the stock a “buy” rating in a research report on Wednesday, June 24th. Jefferies Financial Group restated an “underperform” rating on shares of Apple in a research note on Wednesday, September 9th. TD Cowen reaffirmed a “buy” rating and set a $400.00 price target on shares of Apple in a report on Thursday, September 10th. Raymond James Financial reiterated a “market perform” rating on shares of Apple in a research report on Friday, July 31st. Finally, Bank of America reissued a “buy” rating and issued a $370.00 price objective on shares of Apple in a research note on Wednesday. One research analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, thirteen have assigned a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $340.14.

Check Out Our Latest Report on AAPL

About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Featured Stories Five stocks we like better than Apple Chips to Bots: Qualcomm’s Agentic AI Breakout Ciena Fell 40%—Now One Analyst Sees 50% Upside Energy Transfer Taps the AI Power Boom Viking’s Obesity Edge May Be Staying Power, Not Weight Loss Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

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Hello, this is Priyanka Salve, writing to you from Singapore.

Welcome to the latest edition of "Inside India" — your one-stop destination for stories and developments from the world's fastest-growing large economy.

While U.S. tech major Apple ranks among the major smartphone brands in many Asian countries, India is an outlier, with Chinese brands and Korea's Samsung dominating the market. But last Friday, Apple's latest iPhone launch resulted in long queues outside the company's stores across major Indian cities.

This week I dig deeper to understand what's driving Apple's popularity.

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The big storyBoosted by the strong demand for the latest iPhone 18 Pro and Pro Max, U.S. smartphone maker Apple is set to increase its share in India, a hotly contested market largely dominated by Chinese smartphone companies and Korea's Samsung.

Last Friday, India was in the grips of iPhone fever as customers formed long queues outside Apple stores in major cities like Mumbai, Delhi and Bengaluru. Some reportedly waited for over 10 hours just to be the first to buy the latest iPhone, while others travelled for hours from smaller Indian cities to Apple stores in big cities to upgrade their iPhones.

"I change my iPhone every year," Hitesh Patel, a customer queuing overnight outside the Apple store in Mumbai, told ANI. A common sentiment among customers was that features did not matter, but owning the latest iPhone did, affirming the appeal of the smartphone as a key status symbol.

The demand for the latest iPhone is stronger than the iPhone 17 launched last year, experts told CNBC, adding that this year the U.S. smartphone brand's market share in India will touch double digits for the first time.

"Apple's volume market share is likely to hit 10% in 2026, reaching double digits in a single calendar year for the first time, up from 4% in 2022," Tarun Pathak, research director at Counterpoint Research, told CNBC.

He added that based on the initial channel checks, the iPhone 18 Pro series is seeing nearly 20% higher demand than the iPhone 17 series a year ago.  

Market shiftThis comes at a time when Chinese smartphone companies that dominate the Indian market are losing market share. India is the world's second-largest smartphone market by volume, and according to June-quarter data from IDC and Counterpoint Research, four of the top five brands in the country are Chinese.

Vivo has the biggest market share of about 18%, followed by the Korean company Samsung. However, as global chip costs rise, it is forcing affordable smartphone brands to raise prices in the country.  

Apple too has raised prices in India and launched more expensive phones, but higher prices of iPhones only make it a "more premium, more aspirational choice," Upasana Joshi, senior research manager for client devices research at IDC India, told CNBC.

"Despite the sharper premium on India pricing this time, [Apple's] demand should hold steady," she said, adding that the pace of growth may ease off.

During the June quarter, the market share of most Chinese brands fell as per IDC data, while Apple and Samsung gained market share.

"Apple has successfully tapped into India's rising trend of premiumization, supported by strong affordability levers," such as zero-cost monthly loan payments and student offers, Pathak said, adding these options have narrowed the gap between "aspiration and affordability."

Take the case of iPhone 18 Pro, which sells for a hefty price of 164,900 rupees ($1,700) in a country with a per capita annual GDP of $2,800. But with the zero-cost monthly payment option, customers could own the iPhone 18 Pro by paying less than 10% of the price every month for 12 months.

Apple sold 37.2 million iPhones in the Asia Pacific market, excluding China and Japan, in 2025, of which 14.4 million units were sold in India, IDC data showed. iPhone sales in India also grew 16% in 2025 compared to the regional average of 12%.

However, since the start of the year, India is seeing a fall in sales of smartphones, acutely in the entry-level devices where prices have risen sharply. Apple's shipments to India also dropped in the June quarter, for the first time in more than four years, but it was mostly due to supply shortages and inventory constraints, experts said.

While the jury is still out on whether the iPhone 18 Pro, Pro Max and Duo, which will be on sale in October, will turn the tide in terms of unit sales, experts agree that the new launches will help Apple consolidate its hold on the Indian market.

Need to knowIndia faces the risk of up to 100% U.S. tariffs for purchasing Russian oil
The U.S. House has passed a sweeping Russia sanctions bill, paving the way for U.S. President Donald Trump to tariff major purchasers of Moscow's energy such as India and China. India's foreign ministry responded that the country remains firmly committed to ensuring energy security for its 1.4 billion people.

An intense boardroom battle is brewing at India's giant Tata Group
A dispute is brewing for control of Tata Group, the Indian multinational conglomerate that owns Jaguar Land Rover and Air India, and is a key supplier for Apple. Last week, Noel Tata, the heir of the Tata family and the chair of Tata Trusts, said that the reappointment of N. Chandrasekaran as the chairman of Tata Sons earlier in the day was "illegal."

Investors rush into India's National Stock Exchange IPO at valuation multiple above Nasdaq
The $2.3 billion initial public offer of shares in India's National Stock Exchange has received a frenzied response from investors, drawing bids worth more than $10 billion despite its hefty price-to-earnings multiple, which values it above several U.S. stock exchange businesses such as Nasdaq.

Coming up Sept. 24: National Stock Exchange to be listed

Sept. 28: India industrial output for August.

Pinnacle West Asset Management Inc. bought a new position in Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to the company in its most recent Form 13F filing with the SEC. The institutional investor bought 19,935 shares of the iPhone maker’s stock, valued at approximately $5,768,000. Apple makes up approximately 4.0% of Pinnacle West Asset Management Inc.’s portfolio, making the stock its largest holding.

Several other hedge funds also recently made changes to their positions in AAPL. Longfellow Investment Management Co. LLC bought a new stake in Apple during the second quarter worth about $30,000. Lifetime Wealth Management P.C. bought a new position in shares of Apple during the fourth quarter valued at approximately $41,000. Ascentis Wealth Management LLC increased its stake in shares of Apple by 822.7% during the second quarter. Ascentis Wealth Management LLC now owns 292,493 shares of the iPhone maker’s stock valued at $85,000 after purchasing an additional 260,792 shares in the last quarter. Basso Capital Management L.P. purchased a new position in shares of Apple during the fourth quarter valued at approximately $88,000. Finally, Bard Associates Inc. purchased a new position in shares of Apple during the fourth quarter valued at approximately $109,000. 67.73% of the stock is currently owned by institutional investors.

Apple Trading Up 0.2% Shares of NASDAQ:AAPL opened at $339.75 on Wednesday. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. Apple Inc. has a 1 year low of $243.42 and a 1 year high of $345.34. The company has a market cap of $4.96 trillion, a P/E ratio of 38.96, a PEG ratio of 2.94 and a beta of 1.08. The stock’s fifty day moving average price is $321.17 and its 200-day moving average price is $295.97.

Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping the consensus estimate of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. During the same period last year, the company earned $1.57 EPS. Apple’s revenue for the quarter was up 16.4% on a year-over-year basis. Sell-side analysts expect that Apple Inc. will post 8.74 earnings per share for the current year. Apple Dividend Announcement The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio (DPR) is presently 12.39%.

Insider Activity at Apple In other news, SVP Jennifer Newstead sold 1,438 shares of the business’s stock in a transaction that occurred on Tuesday, September 15th. The shares were sold at an average price of $330.19, for a total transaction of $474,813.22. Following the completion of the transaction, the senior vice president directly owned 32,914 shares of the company’s stock, valued at $10,867,873.66. The trade was a 4.19% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 8,632 shares of company stock valued at $2,719,955 in the last three months. Insiders own 0.06% of the company’s stock.

Analyst Upgrades and Downgrades Several research firms recently weighed in on AAPL. HSBC restated a “buy” rating and issued a $366.00 price target on shares of Apple in a research note on Tuesday, September 8th. Evercore set a $380.00 price objective on Apple and gave the company an “outperform” rating in a research note on Friday. Robert W. Baird raised their price target on Apple from $310.00 to $330.00 and gave the company an “outperform” rating in a report on Friday, July 24th. China Renaissance lowered Apple from a “buy” rating to a “hold” rating and lowered their price target for the stock from $329.00 to $280.00 in a research report on Tuesday, August 4th. Finally, Raymond James Financial reissued a “market perform” rating on shares of Apple in a research report on Friday, July 31st. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, thirteen have given a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat.com, Apple presently has an average rating of “Moderate Buy” and a consensus price target of $340.14.

Get Our Latest Research Report on AAPL

Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Foldable iPhone momentum: Investor enthusiasm remains high following Apple’s introduction of the approximately $1,999 iPhone Duo, which represents the company’s biggest iPhone design change in years. Early interest and strong iPhone 18 Pro preorder lead times have reinforced expectations for an upgrade cycle and potentially higher revenue. Apple Folds & Meta Muses Positive Sentiment: AI-focused Macs: New Mac mini and Mac Studio systems are being marketed as a lower-cost alternative to cloud data-center computing because businesses can run AI models locally without recurring per-token charges. The strategy could support Mac demand and broaden Apple’s role in enterprise AI, even as Nvidia remains dominant in large-scale infrastructure. With new Macs, Apple aims to take on Microsoft, Nvidia in a rush to lower AI costs Positive Sentiment: Wearables expansion: Apple is reportedly developing a screenless fitness tracker to compete with Whoop and Oura. A lower-priced, health-focused wearable could expand Apple’s addressable market and generate additional services revenue, although the product may not launch until as early as 2028. Apple Considers Screenless Fitness Tracker to Expand Wearable Lineup Beyond Smartwatches Positive Sentiment: Services and international growth: Apple plans to launch Apple Pay in India next month, initially with Axis Bank, while hiring in digital assets could support future payments and tokenization initiatives. These efforts add to the company’s recurring-revenue ecosystem. Neutral Sentiment: Valuation and technical backdrop: Apple’s record run and roughly 39-times earnings multiple are attracting profit-taking concerns, but analysts continue to cite earnings beats, strong cash generation, and improving product momentum. The stock is trading near its 52-week high and close to technical breakout levels. Negative Sentiment: Legal and geopolitical risks: Apple is opening claims under a $250 million settlement related to alleged misleading Apple Intelligence advertising. Separately, pressure on the new CEO to reconsider Chinese chip sourcing highlights supply-chain and U.S.-China trade risks. About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Further Reading Five stocks we like better than Apple Meta’s Muse Highlights Arm’s Growing Role in AI Infrastructure Oura’s $15.6 Billion IPO Is Betting Investors See More Than a Smart Ring AMD Chips Away at NVIDIA’s AI Throne Is the Fed Playing Chess With Rates—Or Just Behind the Curve Again? Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Robinhood Asset Management LLC purchased a new position in Apple Inc. (NASDAQ:AAPL – Free Report) in the second quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The fund purchased 122,289 shares of the iPhone maker’s stock, valued at approximately $35,385,000. Apple comprises about 1.9% of Robinhood Asset Management LLC’s portfolio, making the stock its 5th biggest holding.

Several other institutional investors and hedge funds have also made changes to their positions in AAPL. Heron Bay Capital Management acquired a new position in Apple in the second quarter valued at $1,971,000. Callan Family Office LLC acquired a new stake in Apple in the 2nd quarter worth about $177,541,000. Expressive Wealth LLC acquired a new stake in Apple in the 2nd quarter worth about $1,955,000. Gambit Capital Management LLC purchased a new stake in Apple in the 2nd quarter valued at about $2,840,000. Finally, Fund Advisors of America Inc FL purchased a new stake in Apple in the 2nd quarter valued at about $6,095,000. 67.73% of the stock is currently owned by hedge funds and other institutional investors.

Apple Stock Performance Shares of AAPL stock opened at $339.75 on Wednesday. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. The company has a market cap of $4.96 trillion, a PE ratio of 38.96, a P/E/G ratio of 2.94 and a beta of 1.08. The company’s fifty day simple moving average is $321.17 and its 200-day simple moving average is $295.97. Apple Inc. has a 52 week low of $243.42 and a 52 week high of $345.34.

Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. During the same period in the prior year, the company earned $1.57 EPS. The firm’s revenue was up 16.4% on a year-over-year basis. As a group, equities research analysts anticipate that Apple Inc. will post 8.74 EPS for the current year. Apple Announces Dividend The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were paid a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s payout ratio is currently 12.39%.

Insider Buying and Selling at Apple In other news, SVP Jennifer Newstead sold 1,438 shares of the stock in a transaction dated Tuesday, September 15th. The stock was sold at an average price of $330.19, for a total value of $474,813.22. Following the completion of the sale, the senior vice president owned 32,914 shares in the company, valued at approximately $10,867,873.66. This trade represents a 4.19% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold a total of 8,632 shares of company stock valued at $2,719,955 over the last ninety days. 0.06% of the stock is owned by corporate insiders.

Apple News Roundup Here are the key news stories impacting Apple this week:

Positive Sentiment: Foldable iPhone momentum: Investor enthusiasm remains high following Apple’s introduction of the approximately $1,999 iPhone Duo, which represents the company’s biggest iPhone design change in years. Early interest and strong iPhone 18 Pro preorder lead times have reinforced expectations for an upgrade cycle and potentially higher revenue. Apple Folds & Meta Muses Positive Sentiment: AI-focused Macs: New Mac mini and Mac Studio systems are being marketed as a lower-cost alternative to cloud data-center computing because businesses can run AI models locally without recurring per-token charges. The strategy could support Mac demand and broaden Apple’s role in enterprise AI, even as Nvidia remains dominant in large-scale infrastructure. With new Macs, Apple aims to take on Microsoft, Nvidia in a rush to lower AI costs Positive Sentiment: Wearables expansion: Apple is reportedly developing a screenless fitness tracker to compete with Whoop and Oura. A lower-priced, health-focused wearable could expand Apple’s addressable market and generate additional services revenue, although the product may not launch until as early as 2028. Apple Considers Screenless Fitness Tracker to Expand Wearable Lineup Beyond Smartwatches Positive Sentiment: Services and international growth: Apple plans to launch Apple Pay in India next month, initially with Axis Bank, while hiring in digital assets could support future payments and tokenization initiatives. These efforts add to the company’s recurring-revenue ecosystem. Neutral Sentiment: Valuation and technical backdrop: Apple’s record run and roughly 39-times earnings multiple are attracting profit-taking concerns, but analysts continue to cite earnings beats, strong cash generation, and improving product momentum. The stock is trading near its 52-week high and close to technical breakout levels. Negative Sentiment: Legal and geopolitical risks: Apple is opening claims under a $250 million settlement related to alleged misleading Apple Intelligence advertising. Separately, pressure on the new CEO to reconsider Chinese chip sourcing highlights supply-chain and U.S.-China trade risks. Wall Street Analyst Weigh In AAPL has been the topic of several recent analyst reports. Bank of America reiterated a “buy” rating and set a $370.00 price objective on shares of Apple in a report on Thursday, September 17th. Jefferies Financial Group restated an “underperform” rating on shares of Apple in a report on Wednesday, September 9th. Sanford C. Bernstein upped their price target on shares of Apple from $350.00 to $370.00 and gave the stock an “outperform” rating in a research report on Friday, July 31st. Loop Capital set a $380.00 price target on shares of Apple in a research note on Friday. Finally, Deutsche Bank Aktiengesellschaft lowered shares of Apple from a “buy” rating to a “hold” rating in a report on Monday, August 17th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, thirteen have given a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus target price of $340.14.

Check Out Our Latest Stock Analysis on AAPL

Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

See Also Five stocks we like better than Apple Meta’s Muse Highlights Arm’s Growing Role in AI Infrastructure Oura’s $15.6 Billion IPO Is Betting Investors See More Than a Smart Ring AMD Chips Away at NVIDIA’s AI Throne Is the Fed Playing Chess With Rates—Or Just Behind the Curve Again?

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

OneAscent Wealth Management LLC purchased a new stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) during the 2nd quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The fund purchased 7,805 shares of the iPhone maker’s stock, valued at approximately $2,258,000. Apple accounts for about 0.7% of OneAscent Wealth Management LLC’s holdings, making the stock its 20th largest position.

Several other hedge funds have also recently bought and sold shares of AAPL. Vanguard Group Inc. increased its stake in Apple by 1.9% in the 4th quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock valued at $387,749,545,000 after buying an additional 26,856,752 shares during the period. Nuveen LLC boosted its stake in shares of Apple by 3.8% during the 4th quarter. Nuveen LLC now owns 75,000,920 shares of the iPhone maker’s stock valued at $20,389,750,000 after buying an additional 2,725,121 shares during the period. Amundi boosted its stake in shares of Apple by 23.2% during the 1st quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock valued at $18,547,637,000 after buying an additional 13,780,080 shares during the period. Dimensional Fund Advisors LP grew its holdings in shares of Apple by 1.7% during the 1st quarter. Dimensional Fund Advisors LP now owns 58,554,032 shares of the iPhone maker’s stock valued at $14,858,200,000 after acquiring an additional 979,832 shares in the last quarter. Finally, Fisher Asset Management LLC grew its holdings in shares of Apple by 1.3% during the 4th quarter. Fisher Asset Management LLC now owns 55,146,752 shares of the iPhone maker’s stock valued at $14,992,196,000 after acquiring an additional 704,293 shares in the last quarter. 67.73% of the stock is owned by hedge funds and other institutional investors.

Analyst Upgrades and Downgrades A number of analysts recently issued reports on AAPL shares. BTIG Research assumed coverage on Apple in a research report on Monday, August 17th. They set a “neutral” rating for the company. Evercore set a $380.00 target price on Apple and gave the stock an “outperform” rating in a research report on Friday. Daiwa Securities Group raised their price target on Apple from $325.00 to $335.00 and gave the stock an “outperform” rating in a research note on Tuesday, August 11th. Oppenheimer reiterated a “market perform” rating on shares of Apple in a report on Thursday, September 10th. Finally, CICC Research boosted their price target on Apple from $310.00 to $340.00 and gave the company an “outperform” rating in a research note on Tuesday, August 4th. One analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, thirteen have issued a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat.com, Apple has a consensus rating of “Moderate Buy” and a consensus target price of $340.14.

Check Out Our Latest Stock Analysis on AAPL Insider Transactions at Apple In other Apple news, SVP Jennifer Newstead sold 1,439 shares of the stock in a transaction on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total value of $456,177.39. Following the transaction, the senior vice president directly owned 35,790 shares in the company, valued at approximately $11,345,787.90. This trade represents a 3.87% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Over the last 90 days, insiders sold 8,632 shares of company stock worth $2,719,955. 0.06% of the stock is currently owned by corporate insiders.

Apple Trading Up 0.8% Shares of AAPL opened at $338.98 on Tuesday. The stock has a market cap of $4.95 trillion, a PE ratio of 38.87, a PEG ratio of 2.92 and a beta of 1.08. Apple Inc. has a 1 year low of $243.42 and a 1 year high of $344.57. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. The stock has a 50 day simple moving average of $320.67 and a 200-day simple moving average of $295.43.

Apple (NASDAQ:AAPL – Get Free Report) last announced its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The company had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm’s quarterly revenue was up 16.4% compared to the same quarter last year. During the same period last year, the company posted $1.57 earnings per share. On average, sell-side analysts predict that Apple Inc. will post 8.74 EPS for the current fiscal year.

Apple Dividend Announcement The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were given a $0.27 dividend. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s payout ratio is 12.39%.

Apple News Summary Here are the key news stories impacting Apple this week:

Positive Sentiment: Strong iPhone 18 Pro demand: JPMorgan said average delivery times increased to 23 days in the second preorder week from seven days in the first, suggesting demand may be stronger than expected. Analyst Gene Munster said current iPhone 18 estimates could be too conservative, while Evercore ISI raised its price target to $380. JPMorgan sees stronger iPhone 18 Pro demand Positive Sentiment: Foldable iPhone creates a potential premium-growth opportunity: Apple’s new iPhone Duo, priced at $1,999 and scheduled for an October 23 release, represents the company’s largest iPhone design change in years. Investors view the product as a possible catalyst for higher average selling prices and a new upgrade cycle under CEO John Ternus. Apple’s new CEO bets big on a foldable iPhone Positive Sentiment: AI and capital returns support the bullish case: Coverage highlighted the successful rollout of upgraded Siri AI, Apple’s reported interest in building AI inference servers, and its shrinking share count from buybacks. Apple’s large cash position, history of earnings beats and long-term shareholder returns are also reinforcing investor confidence. Apple’s shrinking share count Neutral Sentiment: Broader strategic opportunities: Apple and Google are hiring digital-asset specialists, potentially signaling future initiatives involving payments, stablecoins or tokenization. The company could also benefit if U.S.-China trade discussions reduce tariff pressure on technology companies. Google and Apple digital-asset hiring Negative Sentiment: Valuation and execution risks are rising: Commentators described AAPL as relatively expensive near its highs, while the $1,999 Duo could limit adoption and expose Apple to foldable-screen execution risks. Google’s AI-powered laptops and Meta’s Muse app also highlight intensifying competition in AI and consumer technology. Negative Sentiment: Legal overhang: Apple has begun a 90-day claims period tied to a $250 million settlement over allegations that it falsely advertised Apple Intelligence and Siri capabilities. The financial cost is manageable for Apple, but the dispute could weigh on trust in its AI strategy. $250 million Apple AI settlement claims period About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Further Reading Five stocks we like better than Apple Can Bloom Energy Pop the Top Off AI’s Massive Energy Bottleneck? Coach’s Momentum Powers Tapestry Despite the Stock’s Sharp Pullback AI Is Reshaping SaaS—These 2 Software ETFs Offer Different Ways to Play It Insiders Signal Deep Value In DICK’s Sporting Goods Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

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In Brief

Posted:

Image Credits:Apple Apple is in the process of developing a new screen-less fitness tracker that would put it into competition with Whoop — the fitness tech firm whose valuation recently crested $10 billion.

Bloomberg reports that the iPhone maker is currently engaged in a “technology investigation” — which, just as it sounds, is an exploratory effort to decide whether it will fully develop a product and release it. A number of prototypes have been developed around the item, the outlet notes.

The device — which is described as “a thin fabric band with a sensor-equipped computing module” — would not be released until at least 2028, Bloomberg said.

It’s worth noting that Apple already sells a fitness tracker in the form of its Apple Watch (the wearable records workouts, heart rate, sleep, and other categories). However, the new form factor sounds relatively similar to Whoop, which sells simple fitness bands that the company says can track a variety of health metrics.

TechCrunch reached out to Apple for more information.

The report arrives at a time when Apple is in a period of transition. Tim Cook stepped down from his position as CEO in August to now act as executive chairman, as new CEO John Ternus took the wheel. The company has also faced headwinds due to rising costs from a memory shortage. Despite this, it has promised a slate of new devices, including a new foldable phone, new tablets, and a new MacBook Pro. Meanwhile, it’s engaged in litigation against OpenAI, which it has accused of trade theft, as the battle to build the best hardware for the AI age continues.

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Montréal, Québec--(Newsfile Corp. - September 22, 2026) - Québec Innovative Materials Corp. (CSE: QIMC) (OTCQB: QIMCF) (FSE: 7FJ) ("QIMC" or the "Company") is pleased to report results from its 2026 helium soil-gas program in the New Salem - Apple River area of the Cumberland Basin Project, Nova Scotia. All samples were analyzed independently by GeoFrontiers Corporation of Wichita Falls, Texas, a specialist soil-gas geochemistry laboratory whose analytical lineage in petroleum and helium exploration dates to 1978. The 526-sample 2026 program expands the Company's helium database in the district from 28 to a total of 554 samples and resolves three coherent helium zones, each sitting on a mapped regional fault, with the strongest values recorded to date in the Company's Nova Scotia program.

Highlights

526 samples on 28 lines, analyzed independently by GeoFrontiers Corporation (Texas), establish for the first time a statistically robust regional background (5.40 ppmv) and anomaly threshold (5.48 ppmv) for the district. Of the 526 samples, 463 were classified as background and 63 as anomalous, including 18 as strongly anomalous (>5.57 ppmv).

Zone C — 5.864 ppmv, the highest helium concentration of the program. Helium concentrations at 17 of the 25 stations on line 5002 exceed the anomaly threshold, including an unbroken 800-metre run of anomalous stations.

Zone B — a 1.5-kilometre anomalous segment on line 5000, four kilometres west of Zone C on the same east-west fault (F-III), peaking at 5.690 ppmv.

Zone A — the November 2025 New Salem traverse (helium concentrations up to 5.722 ppmv with thermogenic hydrocarbons), now confirmed to lie on fault F-I, 3-7 km south-west of Zones B and C.

Faults control the helium. Across the full dataset, anomalous stations are approximately five times more frequent within 1.5 km of a mapped fault than beyond 2 km (17% versus 3%), a statistically robust relationship (p < 10⁻⁸).

Additional target: a sharp helium peak of 5.831 ppmv on line 6002 (Zone D), on fault F-II on the Apple River side of the grid.

Next steps under way: Densification sampling at 50-metre spacing across Zones B and C; C1-C4 hydrocarbon results from the same samples are being interpreted and will be reported in a subsequent release; and the Nova Scotia 2D seismic program — the tool that will image the faults and structural traps beneath the helium zones — has been expanded by an additional 8.5 line-kilometres, from 42 to approximately 50 line-kilometres, to target the new helium anomalies directly, and re-designed to cross all three zones, including a dedicated line across Zone C.

Conventional, non-stimulated exploration and development model. The New Salem-Apple River play is a conventional gas system — natural migration along faults into structural traps at shallow depth. The Company does not use and does not intend to use hydraulic fracturing or any form of reservoir stimulation in Nova Scotia.

"In November 2025, our work at New Salem consisted of a single 28-station traverse. Today, our expanded program has defined three priority helium soil-gas anomaly zones associated with mapped regional faults, drawing on more than 500 samples that include the strongest helium readings we have recorded in Nova Scotia," said John Karagiannidis, President and CEO of QIMC. "Helium is the most reliable tracer there is of deep, fault-connected fluid pathways. It has just told us exactly where the plumbing of the Cumberland Basin reaches the surface, and that is where our seismic lines and our densification crews are going next."

The 2026 Helium Program

Samples were collected at stations spaced at 100-metre intervals along 28 road- and trail-based lines and were submitted to GeoFrontiers Corporation in Wichita Falls, Texas, for laboratory analysis of helium concentrations. A total of 526 samples were analyzed: 516 with GPS coordinates and 10 identified by line and station whose coordinates are being re-surveyed. The helium population is tight and well-behaved (background 5.40 ± 0.04 ppmv). The 5.48 ppmv anomaly threshold — background plus two standard deviations, derived by iterative population separation — classifies 463 samples as background and 63 as anomalous, of which 18 are strongly anomalous (>5.57 ppmv). Lines outside the fault corridors, including a 39-station line north-east of Springhill, returned background helium throughout.

Independent Analysis by GeoFrontiers Corporation

All 526 helium samples were collected in pre-evacuated, leak-tested containers supplied by GeoFrontiers Corporation and analyzed at its laboratory in Wichita Falls, Texas. GeoFrontiers is an independent geochemical laboratory specializing in soil-gas analysis for petroleum, helium and hydrogen exploration. Its analytical program traces its origins to a Texas Instruments laboratory that began analyzing soil-gas samples for petroleum exploration in 1978; the group subsequently operated within Geophysical Service Inc. and Halliburton Geophysical Services before being established as an independent company in 1993 under Dr. Gary Rice, who continues to lead its methods development and to publish in the field. GeoFrontiers has no interest in the Company or its properties. GeoFrontiers also analyzed the 28 samples collected during the Company's November 2025 New Salem traverse.

Helium is chemically inert and is generated continuously in the crust by radioactive decay; it reaches the surface only where fractures or faults connect the deep subsurface to the near-surface. A helium anomaly that persists over hundreds of metres along a mapped fault is therefore a direct map of vertical permeability — the same permeability that delivers natural hydrogen to the Company's drill holes at Bennett Hill and thermogenic hydrocarbons to the New Salem traverse. Helium is also a strategically critical commodity in its own right.

Why the Seismic Program Matters

Surface geochemistry has now shown where gas reaches the surface at New Salem; the Company's Nova Scotia 2D seismic program, announced on September 14, 2026, with Echo Seismic and Strum Consulting, is the tool that will show what lies beneath. Seismic reflection is a proven method that can image, at depth, the fault planes along which the helium is migrating, the rising basement surface that focuses that migration, and — most importantly — the fault-bounded structural closures in the overlying Carboniferous section where gas could be trapped. Line 4 of the program crosses all three New Salem faults through Zones A and B, and the Company has added a dedicated north-south segment across Zone C so that the strongest helium anomaly in the survey is tied directly to an imaged structure. In response to the results reported today, the Company is adding approximately 8.5 line-kilometres to the program, expanding it from 42 to approximately 50 line-kilometres. The additional coverage is dedicated to the new helium anomalies — tying the Zone C peak, the Zone B segment on line 5000 and the Zone D peak on line 6002 to imaged fault geometry and closure — so that every anomalous helium zone identified in this survey will be crossed by at least one seismic line. Where a surface helium anomaly sits above a seismically mapped closure, the Company will have a drill target defined by two independent datasets. The seismic program is therefore the bridge between the results reported today and the Company's multi-gas Cumberland Basin model spearheaded by its Apple River-Bennett Hill clean natural hydrogen corridor.

Next Steps

The Company is increasing the sampling density to 50-metre spacing across Zones B and C, including six north-south cross-lines through the 3.5-kilometre gap between lines 5000 and 5002, with full QA/QC. The design of the expanded 2D seismic program, now approximately 50 line-kilometres including the additional 8.5 line-kilometres dedicated to the helium anomalies, has been finalized with Echo Seismic and Strum Consulting. Results of C1-C4 hydrocarbon analyses on the same sample set are being interpreted and will be reported in a subsequent release, together with the Company's integrated geophysical interpretation of the New Salem-Apple River structure.

No Hydraulic Fracturing, No Reservoir Stimulation

The gases identified at New Salem-Apple River — helium, thermogenic hydrocarbons and, elsewhere on the corridor, natural hydrogen — are migrating naturally through faults and along the basement interface to the surface today. The exploration model is therefore conventional, consistent with the Company's approach to clean natural hydrogen along the Apple River-Bennett Hill corridor. QIMC does not use hydraulic fracturing or any other form of reservoir stimulation and has no intention of doing so in Nova Scotia. This is a natural-flow, low-footprint exploration and development model.

About Québec Innovative Materials Corp.

Québec Innovative Materials Corp. is a North American exploration and development company advancing a portfolio of natural hydrogen and critical mineral projects. The Company is advancing its district-scale hydrogen exploration model across Québec, Ontario, Nova Scotia and Minnesota, leveraging its proprietary R2G2™ framework.

QIMC is committed to responsible exploration, technical innovation and sustainable development, with the objective of supporting clean energy and decarbonization initiatives.

The Canadian Securities Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of the content of this news release.

Cautionary Note Regarding Forward-Looking Statements

This news release contains forward-looking statements and forward-looking information within the meaning of applicable Canadian securities legislation (collectively, "forward-looking information"). Forward-looking information includes statements regarding the Company's exploration objectives and geological model for the New Salem-Apple River area and the broader Cumberland Basin Project; the potential relationship between helium soil-gas anomalies, mapped faults, subsurface migration pathways and possible gas accumulations; planned closer-spaced sampling across Zones B and C and verification sampling at Zone D; the interpretation and anticipated reporting of C1-C4 hydrocarbon results and integrated geophysical findings; the design, coverage, execution and expected benefits of the approximately 50 line-kilometre Nova Scotia 2D seismic program (expanded from approximately 42 line-kilometres), including proposed coverage across the identified helium zones; the integration of geochemical and geophysical datasets to refine exploration targets; and the Company's intention to pursue a conventional exploration approach without hydraulic fracturing or reservoir stimulation. Such information may be identified by words including "plans," "expects," "intends," "anticipates," "potential," "may," "could" and "will," or similar expressions.

Forward-looking information is based on management's current expectations and assumptions regarding funding, authorizations, land access, personnel, equipment and field conditions.

Forward-looking information is subject to known and unknown risks, uncertainties and other factors that could cause actual results, activities or outcomes to differ materially from those expressed or implied. These include operational delays, changes in program scope or costs, access or authorization constraints, contractor or equipment availability, sampling and analytical limitations, uncertainty in geological and geophysical interpretation, and the possibility that additional sampling or seismic work may not confirm the interpreted relationships, identify suitable structural targets or support further exploration. Final seismic line positions, survey coverage and the timing of follow-up activities and reporting may change as work progresses.

Soil-gas helium anomalies are surface geochemical exploration indicators and do not, by themselves, establish the presence, composition, size, continuity or economic viability of a subsurface accumulation of helium, hydrogen or hydrocarbons. Spatial associations between anomalous stations and mapped faults are interpretations requiring further evaluation and do not independently establish subsurface connectivity, gas sources, migration depths or reservoir characteristics. Consecutive anomalous sampling stations do not demonstrate a continuous subsurface gas accumulation. Similarly, seismic interpretations may help identify geological structures but cannot independently establish gas concentrations, formation pressure, sustained flow rates, reservoir deliverability, recoverable volumes or commercial viability. The Company's conventional, non-stimulated exploration model should not be interpreted as evidence that commercial natural-flow production is achievable. Additional geochemical, geophysical and drilling work, together with appropriate subsurface testing, would be required to evaluate any potential accumulation.

There can be no assurance that the planned programs will achieve their objectives or that an economically recoverable gas accumulation will be identified. Readers are cautioned not to place undue reliance on forward-looking information, which speaks only as of the date of this news release. Except as required by applicable securities legislation, the Company undertakes no obligation to update or revise forward-looking information as a result of new information, future events or otherwise.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/315382

Source: Quebec Innovative Materials Corp.

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Apple Inc (NASDAQ:AAPL) changed things up this year with its iPhone release schedule. The company is releasing the Pro and Pro Max more expensive models first, months before the base iPhone model. A market expert says that move is paying off for the company.

Apple’s Decision is WorkingApple recently began shipping the iPhone 18 Pro and iPhone 18 Pro Max, smartphones that come with slight price increases due to rising component costs for the technology giant.

Tracking from Deepwater Asset Management Managing Partner Gene Munster shows that these iPhone models are seeing lead times 15% longer than a year ago. This means buyers may be opting for the more expensive iPhone models rather than waiting for the base model’s release in the spring.

The investor tracks the lead times from eight countries daily. The countries include the United States, United Kingdom, China, Canada, Switzerland, France, Japan and Germany.

Munster said he expected the lead times to be shorter this year.

The foldable Duo smartphone will begin preorders on Oct. 16 with deliveries on Oct. 23. Munster said the early demand for that phone will show if the trend is continuing of consumers buying the premium more expensive iPhone models and not waiting for the base model in spring 2027.

Read Next

Are Street Estimates Too Low?Consensus estimates for iPhone revenue in fiscal 2027 are $9.5 billion, according to Munster.

"I think the Street is still 10% too low on iPhone revenue for FY27," Munster said.

Munster said estimates show only around 4.5 million Duo sales expected in fiscal 2026, but the revenue estimate may not account for this $2,100 average selling price phone.

The investor said it may be hard for Apple to win over some existing foldable smartphone users from rival companies, but the Duo could hit 35% market share in its first year.

"I would consider that an understandable outlook, but also too conservative."

Munster estimates that a third of Pro Max users could make the jump to Duo, which could increase iPhone revenue by 10%, due to the higher average selling prices. The investor estimates that the Duo will make up around 8% of iPhone units next year and 14% of iPhone revenue.

Apple Stock Price ActionApple stock is up 0.1% to $336.48 on Monday versus a 52-week trading range of $243.42 to $344.57. Apple stock is up 24.2% year-to-date in 2026.

Read Next

Apple iPhone 18 Pro | Photo courtesy: Apple

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OVERSEA CHINESE BANKING Corp Ltd bought a new stake in Apple Inc. (NASDAQ:AAPL – Free Report) in the second quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The institutional investor bought 393,079 shares of the iPhone maker’s stock, valued at approximately $113,668,000. Apple makes up about 2.4% of OVERSEA CHINESE BANKING Corp Ltd’s holdings, making the stock its 6th largest holding.

Other institutional investors and hedge funds have also made changes to their positions in the company. August Group Capital Ltd acquired a new stake in shares of Apple during the second quarter valued at approximately $4,444,000. E Fund Management Co. Ltd. purchased a new position in Apple during the 2nd quarter worth approximately $200,461,000. Sachem Hill LLC purchased a new position in Apple during the 2nd quarter worth approximately $429,000. Pasadena Private Wealth LLC acquired a new stake in Apple during the 2nd quarter valued at $20,369,000. Finally, Notis McConarty Edward acquired a new stake in Apple during the 2nd quarter valued at $12,071,000. 67.73% of the stock is currently owned by institutional investors.

Apple Stock Performance Shares of NASDAQ:AAPL opened at $336.13 on Monday. The stock’s 50-day moving average is $320.24 and its 200-day moving average is $294.90. Apple Inc. has a 52-week low of $240.21 and a 52-week high of $344.57. The company has a market cap of $4.91 trillion, a P/E ratio of 38.55, a P/E/G ratio of 2.92 and a beta of 1.08. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00.

Apple (NASDAQ:AAPL – Get Free Report) last released its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating the consensus estimate of $1.89 by $0.13. The firm had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business’s quarterly revenue was up 16.4% compared to the same quarter last year. During the same period in the prior year, the company earned $1.57 EPS. Equities research analysts predict that Apple Inc. will post 8.74 earnings per share for the current year. Apple Dividend Announcement The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were issued a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s payout ratio is presently 12.39%.

Analysts Set New Price Targets AAPL has been the subject of several research analyst reports. Seaport Research Partners downgraded Apple from a “buy” rating to a “neutral” rating in a research note on Monday, August 17th. Bank of America restated a “buy” rating and set a $370.00 price target on shares of Apple in a report on Thursday. Phillip Securities boosted their price objective on shares of Apple from $290.00 to $300.00 and gave the company a “neutral” rating in a research report on Monday, September 14th. Royal Bank Of Canada set a $365.00 price objective on shares of Apple in a research note on Wednesday, July 15th. Finally, Oppenheimer reiterated a “market perform” rating on shares of Apple in a research report on Thursday, September 10th. One analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, thirteen have assigned a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $340.14.

View Our Latest Research Report on AAPL

Key Stories Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Insider Buying and Selling at Apple In related news, SVP Jennifer Newstead sold 1,438 shares of the business’s stock in a transaction on Tuesday, September 15th. The stock was sold at an average price of $330.19, for a total value of $474,813.22. Following the sale, the senior vice president owned 32,914 shares of the company’s stock, valued at $10,867,873.66. The trade was a 4.19% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last 90 days, insiders sold 8,632 shares of company stock valued at $2,719,955. Corporate insiders own 0.06% of the company’s stock.

Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Read More Five stocks we like better than Apple NVIDIA Just Named AI’s Next Bottleneck—And These 3 Stocks Sit Right In It Gold Has Gone Sideways, But These 3 Stocks Haven’t The AI Bottleneck Is Not Chips Anymore and 3 Pipeline Stocks Are Cashing In These 3 Stocks Under $20 Have Wall Street Looking Past the Share Price Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Trillium Asset Management LLC bought a new position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) during the second quarter, according to its most recent Form 13F filing with the SEC. The fund bought 521,841 shares of the iPhone maker’s stock, valued at approximately $151,000,000. Apple comprises about 4.6% of Trillium Asset Management LLC’s portfolio, making the stock its 3rd biggest holding.

A number of other large investors have also added to or reduced their stakes in the business. Longfellow Investment Management Co. LLC acquired a new stake in shares of Apple during the 2nd quarter worth about $30,000. Lifetime Wealth Management P.C. bought a new position in Apple in the 4th quarter valued at about $41,000. Ascentis Wealth Management LLC raised its holdings in Apple by 822.7% in the 2nd quarter. Ascentis Wealth Management LLC now owns 292,493 shares of the iPhone maker’s stock valued at $85,000 after acquiring an additional 260,792 shares during the period. Basso Capital Management L.P. bought a new stake in shares of Apple during the fourth quarter worth approximately $88,000. Finally, Bard Associates Inc. acquired a new position in shares of Apple in the fourth quarter valued at approximately $109,000. Institutional investors own 67.73% of the company’s stock.

Insiders Place Their Bets In related news, SVP Jennifer Newstead sold 1,438 shares of the business’s stock in a transaction dated Tuesday, September 15th. The stock was sold at an average price of $330.19, for a total value of $474,813.22. Following the completion of the sale, the senior vice president directly owned 32,914 shares of the company’s stock, valued at $10,867,873.66. The trade was a 4.19% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 8,632 shares of company stock valued at $2,719,955 over the last ninety days. Insiders own 0.06% of the company’s stock.

Key Stories Impacting Apple Here are the key news stories impacting Apple this week: Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Apple Stock Performance Shares of AAPL stock opened at $336.13 on Monday. The business’s 50-day moving average price is $320.24 and its 200-day moving average price is $294.90. Apple Inc. has a 12 month low of $240.21 and a 12 month high of $344.57. The firm has a market capitalization of $4.91 trillion, a price-to-earnings ratio of 38.55, a PEG ratio of 2.92 and a beta of 1.08. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66.

Apple (NASDAQ:AAPL – Get Free Report) last announced its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping the consensus estimate of $1.89 by $0.13. The firm had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The business’s quarterly revenue was up 16.4% compared to the same quarter last year. During the same period in the previous year, the business earned $1.57 EPS. Equities research analysts forecast that Apple Inc. will post 8.74 EPS for the current year.

Apple Dividend Announcement The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were issued a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio (DPR) is presently 12.39%.

Wall Street Analyst Weigh In AAPL has been the topic of a number of research reports. Argus upped their price objective on Apple from $325.00 to $375.00 in a report on Monday, June 8th. Citigroup restated a “buy” rating on shares of Apple in a research note on Thursday, September 10th. Rosenblatt Securities reaffirmed a “neutral” rating and set a $303.00 price target on shares of Apple in a research report on Thursday, September 10th. DA Davidson reissued a “neutral” rating and issued a $270.00 price objective on shares of Apple in a report on Wednesday, September 2nd. Finally, Evercore set a $380.00 target price on shares of Apple and gave the stock an “outperform” rating in a research report on Friday. One equities research analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, thirteen have given a Hold rating and two have given a Sell rating to the stock. According to MarketBeat.com, the company currently has an average rating of “Moderate Buy” and a consensus target price of $340.14.

Read Our Latest Stock Analysis on AAPL

Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Featured Stories Five stocks we like better than Apple NVIDIA Just Named AI’s Next Bottleneck—And These 3 Stocks Sit Right In It Gold Has Gone Sideways, But These 3 Stocks Haven’t The AI Bottleneck Is Not Chips Anymore and 3 Pipeline Stocks Are Cashing In These 3 Stocks Under $20 Have Wall Street Looking Past the Share Price

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

SGL Investment Advisors Inc. acquired a new position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) during the 2nd quarter, according to its most recent disclosure with the SEC. The institutional investor acquired 38,055 shares of the iPhone maker’s stock, valued at approximately $11,731,000. Apple makes up about 4.1% of SGL Investment Advisors Inc.’s portfolio, making the stock its 4th largest position.

Other hedge funds and other institutional investors have also recently modified their holdings of the company. Prospect Hill Management LLC purchased a new stake in Apple during the 2nd quarter valued at $146,370,000. Focus Partners Advisor Solutions LLC purchased a new position in Apple during the second quarter worth $168,646,000. Wealthfront Advisers LLC bought a new position in Apple during the second quarter valued at $482,388,000. Baron Silver Stevens Financial Advisors LLC increased its position in Apple by 65.6% during the second quarter. Baron Silver Stevens Financial Advisors LLC now owns 66,717 shares of the iPhone maker’s stock valued at $19,305,000 after acquiring an additional 26,418 shares during the last quarter. Finally, Rainier Family Wealth Inc. raised its stake in shares of Apple by 14.1% in the first quarter. Rainier Family Wealth Inc. now owns 24,386 shares of the iPhone maker’s stock valued at $6,189,000 after acquiring an additional 3,014 shares during the period. 67.73% of the stock is currently owned by institutional investors.

Insider Activity at Apple In other news, SVP Jennifer Newstead sold 1,438 shares of Apple stock in a transaction that occurred on Tuesday, September 15th. The shares were sold at an average price of $330.19, for a total transaction of $474,813.22. Following the completion of the transaction, the senior vice president directly owned 32,914 shares of the company’s stock, valued at $10,867,873.66. The trade was a 4.19% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last 90 days, insiders have sold 8,632 shares of company stock worth $2,719,955. 0.06% of the stock is owned by company insiders.

Apple Stock Performance Shares of Apple stock opened at $336.13 on Monday. The company has a market capitalization of $4.91 trillion, a PE ratio of 38.55, a P/E/G ratio of 2.92 and a beta of 1.08. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The company has a 50-day simple moving average of $320.24 and a two-hundred day simple moving average of $294.90. Apple Inc. has a one year low of $240.21 and a one year high of $344.57. Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping the consensus estimate of $1.89 by $0.13. The business had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company’s quarterly revenue was up 16.4% on a year-over-year basis. During the same quarter last year, the company earned $1.57 earnings per share. Research analysts expect that Apple Inc. will post 8.74 EPS for the current fiscal year.

Apple Dividend Announcement The company also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. Apple’s dividend payout ratio (DPR) is presently 12.39%.

Wall Street Analyst Weigh In Several analysts have issued reports on the stock. The Goldman Sachs Group assumed coverage on shares of Apple in a research note on Monday, August 17th. They issued a “buy” rating for the company. Morgan Stanley reissued an “overweight” rating and set a $360.00 price target on shares of Apple in a research note on Wednesday, September 2nd. Needham & Company LLC reiterated a “hold” rating on shares of Apple in a research report on Tuesday, September 8th. Moffett Nathanson reissued a “neutral” rating and set a $304.00 target price (up from $270.00) on shares of Apple in a research note on Tuesday, September 8th. Finally, Barclays restated an “underweight” rating and issued a $245.00 price target (down from $253.00) on shares of Apple in a report on Friday, July 31st. One research analyst has rated the stock with a Strong Buy rating, twenty-six have given a Buy rating, thirteen have given a Hold rating and two have given a Sell rating to the stock. According to data from MarketBeat.com, Apple has an average rating of “Moderate Buy” and an average target price of $340.14.

Check Out Our Latest Analysis on Apple

Key Stories Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

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Shepherd Financial Partners LLC purchased a new position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor purchased 131,046 shares of the iPhone maker’s stock, valued at approximately $37,919,000. Apple makes up approximately 3.1% of Shepherd Financial Partners LLC’s holdings, making the stock its 6th biggest holding.

A number of other institutional investors and hedge funds have also bought and sold shares of AAPL. Deutsche Bank AG purchased a new stake in shares of Apple in the second quarter valued at about $13,658,359,000. Mitsubishi UFJ Asset Management Co. Ltd. purchased a new position in Apple during the second quarter worth about $10,588,946,000. Vanguard Group Inc. boosted its holdings in Apple by 1.9% during the fourth quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock worth $387,749,545,000 after purchasing an additional 26,856,752 shares during the last quarter. Diamant Asset Management Inc. grew its position in Apple by 24,974.3% in the 1st quarter. Diamant Asset Management Inc. now owns 26,614,323 shares of the iPhone maker’s stock worth $6,754,449,000 after purchasing an additional 26,508,181 shares in the last quarter. Finally, Amundi increased its stake in Apple by 23.2% in the 1st quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock valued at $18,547,637,000 after buying an additional 13,780,080 shares during the last quarter. 67.73% of the stock is owned by hedge funds and other institutional investors.

Wall Street Analysts Forecast Growth A number of equities analysts have recently weighed in on the company. China Renaissance downgraded Apple from a “buy” rating to a “hold” rating and cut their target price for the stock from $329.00 to $280.00 in a research note on Tuesday, August 4th. Maxim Group lifted their price target on Apple from $350.00 to $380.00 and gave the stock a “buy” rating in a report on Friday, July 31st. CICC Research boosted their price objective on Apple from $310.00 to $340.00 and gave the stock an “outperform” rating in a research report on Tuesday, August 4th. Oppenheimer restated a “market perform” rating on shares of Apple in a research note on Thursday, September 10th. Finally, Moffett Nathanson reaffirmed a “neutral” rating and set a $304.00 target price (up from $270.00) on shares of Apple in a research report on Tuesday, September 8th. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, thirteen have issued a Hold rating and two have given a Sell rating to the company’s stock. According to MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $340.14.

Get Our Latest Report on AAPL Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Insider Activity In related news, SVP Jennifer Newstead sold 1,438 shares of the company’s stock in a transaction that occurred on Tuesday, September 15th. The shares were sold at an average price of $330.19, for a total transaction of $474,813.22. Following the sale, the senior vice president directly owned 32,914 shares in the company, valued at approximately $10,867,873.66. This represents a 4.19% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold a total of 8,632 shares of company stock valued at $2,719,955 over the last 90 days. Insiders own 0.06% of the company’s stock.

Apple Stock Down 0.3% AAPL stock opened at $336.13 on Friday. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The company has a market capitalization of $4.91 trillion, a price-to-earnings ratio of 38.55, a PEG ratio of 2.92 and a beta of 1.08. Apple Inc. has a fifty-two week low of $240.21 and a fifty-two week high of $344.57. The stock has a fifty day moving average of $320.24 and a 200-day moving average of $294.69.

Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping the consensus estimate of $1.89 by $0.13. The company had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm’s revenue for the quarter was up 16.4% on a year-over-year basis. During the same quarter last year, the firm posted $1.57 EPS. As a group, equities research analysts predict that Apple Inc. will post 8.74 earnings per share for the current year.

Apple Dividend Announcement The firm also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were given a $0.27 dividend. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s payout ratio is 12.39%.

Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Read More Five stocks we like better than Apple Lennar’s Earnings Miss May Be Sending a Bigger Warning About U.S. Housing Priced for a Pullback or More Gains? These 3 Stocks Are Testing the Limits These 3 Agentic AI Stocks Have More Than Hype Behind Their Growth Stories Not Just Banks: 3 Trading Stocks to Watch After the Fed Rate Hike

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United Bank bought a new position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the second quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor bought 47,939 shares of the iPhone maker’s stock, valued at approximately $13,872,000. Apple comprises 4.2% of United Bank’s portfolio, making the stock its 5th biggest position.

Several other hedge funds and other institutional investors have also made changes to their positions in the stock. Vanguard Group Inc. grew its holdings in shares of Apple by 1.9% in the fourth quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock valued at $387,749,545,000 after purchasing an additional 26,856,752 shares in the last quarter. Nuveen LLC boosted its stake in shares of Apple by 3.8% during the 4th quarter. Nuveen LLC now owns 75,000,920 shares of the iPhone maker’s stock worth $20,389,750,000 after purchasing an additional 2,725,121 shares during the period. Amundi grew its holdings in Apple by 23.2% during the 1st quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock valued at $18,547,637,000 after purchasing an additional 13,780,080 shares during the last quarter. Fisher Asset Management LLC lifted its stake in shares of Apple by 1.3% during the 4th quarter. Fisher Asset Management LLC now owns 55,146,752 shares of the iPhone maker’s stock worth $14,992,196,000 after acquiring an additional 704,293 shares during the last quarter. Finally, Dimensional Fund Advisors LP lifted its position in shares of Apple by 1.7% during the first quarter. Dimensional Fund Advisors LP now owns 58,554,032 shares of the iPhone maker’s stock worth $14,858,200,000 after purchasing an additional 979,832 shares during the last quarter. Institutional investors own 67.73% of the company’s stock.

Wall Street Analysts Forecast Growth AAPL has been the subject of several research reports. Seaport Research Partners cut shares of Apple from a “buy” rating to a “neutral” rating in a research report on Monday, August 17th. Moffett Nathanson reissued a “neutral” rating and set a $304.00 target price (up from $270.00) on shares of Apple in a research report on Tuesday, September 8th. DA Davidson reaffirmed a “neutral” rating and issued a $270.00 price target on shares of Apple in a research report on Wednesday, September 2nd. Loop Capital set a $380.00 price objective on shares of Apple in a research note on Friday. Finally, Royal Bank Of Canada set a $365.00 price objective on shares of Apple in a research note on Wednesday, July 15th. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, thirteen have issued a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat.com, Apple has a consensus rating of “Moderate Buy” and an average target price of $340.14.

Get Our Latest Research Report on AAPL Insiders Place Their Bets In other Apple news, SVP Jennifer Newstead sold 1,439 shares of the firm’s stock in a transaction that occurred on Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total transaction of $456,177.39. Following the completion of the transaction, the senior vice president directly owned 35,790 shares of the company’s stock, valued at approximately $11,345,787.90. This trade represents a 3.87% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through this link. In the last 90 days, insiders have sold 8,632 shares of company stock valued at $2,719,955. 0.06% of the stock is currently owned by corporate insiders.

Trending Headlines about Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Apple Trading Down 0.3% NASDAQ AAPL opened at $336.13 on Friday. The stock has a market cap of $4.91 trillion, a P/E ratio of 38.55, a P/E/G ratio of 2.92 and a beta of 1.08. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. Apple Inc. has a 12-month low of $240.21 and a 12-month high of $344.57. The company has a fifty day simple moving average of $320.24 and a two-hundred day simple moving average of $294.69.

Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. The company had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm’s revenue was up 16.4% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $1.57 EPS. On average, analysts forecast that Apple Inc. will post 8.74 earnings per share for the current year.

Apple Dividend Announcement The firm also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were issued a $0.27 dividend. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio is 12.39%.

About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Read More Five stocks we like better than Apple Lennar’s Earnings Miss May Be Sending a Bigger Warning About U.S. Housing Priced for a Pullback or More Gains? These 3 Stocks Are Testing the Limits These 3 Agentic AI Stocks Have More Than Hype Behind Their Growth Stories Not Just Banks: 3 Trading Stocks to Watch After the Fed Rate Hike Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

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Palmer Knight Co purchased a new stake in Apple Inc. (NASDAQ:AAPL – Free Report) in the second quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The institutional investor purchased 27,891 shares of the iPhone maker’s stock, valued at approximately $8,071,000. Apple makes up 3.1% of Palmer Knight Co’s investment portfolio, making the stock its 17th largest holding.

Several other hedge funds and other institutional investors have also recently made changes to their positions in the stock. Sound Financial Strategies Group LLC purchased a new stake in Apple in the second quarter valued at $1,120,000. Chancellor Financial Group WB LP purchased a new position in shares of Apple during the 2nd quarter worth $22,865,000. Great Lakes Advisors LLC acquired a new stake in shares of Apple during the 2nd quarter worth about $454,037,000. Balanced Wealth Group LLC acquired a new stake in shares of Apple during the 2nd quarter worth about $18,620,000. Finally, Avaii Wealth Management LLC purchased a new stake in Apple in the 2nd quarter valued at about $5,863,000. Institutional investors and hedge funds own 67.73% of the company’s stock.

Apple Stock Performance Shares of Apple stock opened at $336.13 on Friday. The firm’s fifty day simple moving average is $320.24 and its 200-day simple moving average is $294.69. Apple Inc. has a 12 month low of $240.21 and a 12 month high of $344.57. The stock has a market capitalization of $4.91 trillion, a price-to-earnings ratio of 38.55, a PEG ratio of 2.93 and a beta of 1.08. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93.

Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.89 by $0.13. The company had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. Apple’s revenue for the quarter was up 16.4% on a year-over-year basis. During the same period last year, the firm posted $1.57 EPS. As a group, equities analysts forecast that Apple Inc. will post 8.74 earnings per share for the current year. Apple Announces Dividend The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were given a $0.27 dividend. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s payout ratio is 12.39%.

Apple News Summary Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Insider Buying and Selling In other Apple news, SVP Jennifer Newstead sold 1,438 shares of the stock in a transaction that occurred on Tuesday, September 15th. The stock was sold at an average price of $330.19, for a total transaction of $474,813.22. Following the completion of the sale, the senior vice president directly owned 32,914 shares of the company’s stock, valued at approximately $10,867,873.66. This trade represents a 4.19% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last ninety days, insiders sold 8,632 shares of company stock worth $2,719,955. 0.06% of the stock is owned by corporate insiders.

Analysts Set New Price Targets A number of research analysts have commented on AAPL shares. Barclays reaffirmed an “underweight” rating and issued a $245.00 target price (down from $253.00) on shares of Apple in a research report on Friday, July 31st. Evercore set a $380.00 price target on shares of Apple and gave the company an “outperform” rating in a research note on Friday. Citigroup restated a “buy” rating on shares of Apple in a report on Thursday, September 10th. Arete Research increased their price objective on shares of Apple from $305.00 to $335.00 and gave the stock a “buy” rating in a research report on Wednesday, June 24th. Finally, Needham & Company LLC reiterated a “hold” rating on shares of Apple in a report on Tuesday, September 8th. One research analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, thirteen have given a Hold rating and two have given a Sell rating to the company. According to MarketBeat.com, Apple has an average rating of “Moderate Buy” and a consensus target price of $340.14.

Check Out Our Latest Stock Report on AAPL

Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Further Reading Five stocks we like better than Apple J.B. Hunt’s Stock Plunges After Market Misprices Profit Warning 2 Stocks Breaking Out Post-FOMC With One Thing in Common Lennar’s Q3 Miss Hides a Stronger Operating Story Beneath the Housing Slump These 3 Stocks Are Drawing Insider Buyers for Very Different Reasons

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Smith Partners Wealth Management LLC bought a new stake in Apple Inc. (NASDAQ:AAPL – Free Report) during the 2nd quarter, according to its most recent filing with the Securities and Exchange Commission. The fund bought 13,190 shares of the iPhone maker’s stock, valued at approximately $3,817,000. Apple comprises 3.0% of Smith Partners Wealth Management LLC’s investment portfolio, making the stock its 10th biggest position.

Several other hedge funds have also made changes to their positions in AAPL. Deutsche Bank AG purchased a new position in Apple in the second quarter worth approximately $13,658,359,000. Mitsubishi UFJ Asset Management Co. Ltd. purchased a new stake in Apple in the second quarter valued at $10,588,946,000. Vanguard Group Inc. raised its position in Apple by 1.9% in the fourth quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock valued at $387,749,545,000 after purchasing an additional 26,856,752 shares during the period. Diamant Asset Management Inc. lifted its stake in shares of Apple by 24,974.3% in the 1st quarter. Diamant Asset Management Inc. now owns 26,614,323 shares of the iPhone maker’s stock valued at $6,754,449,000 after purchasing an additional 26,508,181 shares during the last quarter. Finally, Amundi lifted its stake in shares of Apple by 23.2% in the 1st quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock valued at $18,547,637,000 after purchasing an additional 13,780,080 shares during the last quarter. Hedge funds and other institutional investors own 67.73% of the company’s stock.

Apple Price Performance AAPL stock opened at $336.13 on Friday. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. The company has a market capitalization of $4.91 trillion, a P/E ratio of 38.55, a PEG ratio of 2.93 and a beta of 1.08. The business has a 50 day simple moving average of $320.24 and a 200-day simple moving average of $294.69. Apple Inc. has a twelve month low of $240.21 and a twelve month high of $344.57.

Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. During the same quarter in the prior year, the business earned $1.57 EPS. Apple’s quarterly revenue was up 16.4% compared to the same quarter last year. As a group, equities analysts anticipate that Apple Inc. will post 8.74 EPS for the current year. Apple Dividend Announcement The firm also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a dividend of $0.27 per share. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s dividend payout ratio is 12.39%.

Apple News Summary Here are the key news stories impacting Apple this week:

Positive Sentiment: Evercore ISI raised its Apple price target to $380 from $365 and maintained an outperform view. A survey of roughly 4,000 consumers indicated a potentially stronger-than-expected iPhone upgrade cycle and a higher average selling price. iPhone 18 Pro Hits Stores Today Positive Sentiment: iPhone 18 Pro sales are supported by carrier trade-in promotions. Bank of America said incentives can offset the $100 price increase, reducing the risk that higher prices will weaken demand. Apple’s iPhone 18 Lineup Keeps Bank of America Bullish Positive Sentiment: Apple’s ecosystem is gaining additional reach. General Motors plans to restore Apple CarPlay after consumer backlash, while Apple is reportedly preparing an Apple Pay launch in India with Axis Bank. These developments could support services engagement and ecosystem adoption. GM Is Re-downloading Apple CarPlay Neutral Sentiment: Initial iPhone 18 Pro demand indicators are mixed. Quick-commerce shortages in India suggest strong localized demand, but UBS cited muted wait times in several major markets. Investors are also assessing whether customers may delay purchases for Apple’s roughly $1,999 foldable iPhone Duo. Apple iPhone 18 Seeing Muted Initial Wait Times Negative Sentiment: Risks include premium pricing, valuation and regulatory pressure. Analysts warn that expensive devices could limit adoption in price-sensitive markets such as India. More than 1,600 Italian Apple store employees also struck on launch day, while Apple continues to challenge a potential UK encryption backdoor order and faces European legal scrutiny. Italian Apple Store Employees Strike Insider Activity In related news, SVP Jennifer Newstead sold 1,439 shares of the business’s stock in a transaction dated Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total value of $456,177.39. Following the transaction, the senior vice president owned 35,790 shares in the company, valued at $11,345,787.90. The trade was a 3.87% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available at the SEC website. Insiders sold a total of 8,632 shares of company stock worth $2,719,955 over the last 90 days. Company insiders own 0.06% of the company’s stock.

Wall Street Analyst Weigh In AAPL has been the subject of a number of recent analyst reports. Moffett Nathanson reissued a “neutral” rating and set a $304.00 price objective (up from $270.00) on shares of Apple in a research report on Tuesday, September 8th. UBS Group reaffirmed a “buy” rating on shares of Apple in a research note on Thursday. Morgan Stanley reiterated an “overweight” rating and set a $360.00 price target on shares of Apple in a research report on Wednesday, September 2nd. HSBC reissued a “buy” rating and issued a $366.00 price target on shares of Apple in a research note on Tuesday, September 8th. Finally, Maxim Group upped their price objective on shares of Apple from $350.00 to $380.00 and gave the stock a “buy” rating in a report on Friday, July 31st. One research analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, thirteen have issued a Hold rating and two have assigned a Sell rating to the company. Based on data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average price target of $340.14.

View Our Latest Analysis on AAPL

Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Featured Articles Five stocks we like better than Apple J.B. Hunt’s Stock Plunges After Market Misprices Profit Warning 2 Stocks Breaking Out Post-FOMC With One Thing in Common Lennar’s Q3 Miss Hides a Stronger Operating Story Beneath the Housing Slump These 3 Stocks Are Drawing Insider Buyers for Very Different Reasons

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Apple AAPL stock opened 0.45% lower on Friday.

However, analysts remain constructive on the stock, pointing to potential strength in demand for the iPhone 18 Pro models and higher pricing.

Apple began selling the iPhone 18 Pro and Pro Max on September 18.

The latest models are priced $100 higher than their previous-generation counterparts, adding to expectations that the new product cycle could support revenue growth.

Evercore ISI raised its price target for Apple to $380 from $365 while maintaining an Outperform rating on the stock.

The new target implies nearly 13% upside from Thursday’s closing price.

Evercore ISI analyst Amit Daryanani said the firm expects the latest launches to contribute to a stronger-than-expected iPhone refresh cycle.

He also sees potential for both unit growth and higher average selling prices.

Daryanani pointed to a combination of higher prices, a greater mix of higher-priced models and increased memory configurations as potential drivers of pricing.

Evercore ISI’s recent survey also indicated continued interest in the new Pro models.

According to the firm’s poll, 53% of respondents said they planned to purchase an iPhone 18 Pro or Pro Max, compared with an average of 51% in previous surveys.

The survey also found that 32% of respondents expected to purchase the Pro Max, up from 29% last year.

Daryanani highlighted camera and broader functionality upgrades on the Pro Max as factors supporting interest in the model.

Apple shares have gained 24% year to date.

LSEG data cited in the report shows that 27 of the 45 analysts covering Apple have a Buy or Strong Buy rating.

Bank of America is also constructive on Apple’s latest iPhone cycle, pointing to higher trade-in incentives from US wireless carriers.

BofA analyst Wamsi Mohan said the maximum trade-in credit for the iPhone 18 Pro Max has increased to $1,200 from $1,100 for the iPhone 17 Pro Max.

The increase is roughly equal to the $100 price increase on Apple’s latest Pro models.

Mohan reiterated a Buy rating and a $370 price target for Apple.

He said richer carrier promotions could help support demand despite the higher prices of the latest devices.

The higher trade-in credits could therefore offset part of the increase in upfront pricing for customers upgrading to Apple’s latest Pro models.

Morgan Stanley has also reiterated its Overweight rating on Apple, alongside Meta and Alphabet.

The firm said large technology platforms with scaled distribution and extensive proprietary data are well positioned to benefit from the development and adoption of personalised agentic AI offerings.

Morgan Stanley considers Apple, Meta and Alphabet among the companies best positioned in this area, citing the importance of distribution and unique data sets for agentic AI.

For Apple, the latest iPhone cycle therefore comes as analysts assess both traditional hardware demand and the company’s broader positioning in emerging AI-driven technology markets.

As a result of a multi-year antitrust probe by Germany’s federal competition regulator and others, Apple has agreed to modify the requirements for apps on its platforms that ask for consent to track the user across other apps or websites.

Regulators said this system, known as App Tracking Transparency, or ATT, had favored Apple over third-party apps, since Apple allows its own apps to use consumers’ data from its ecosystem without requiring a consent screen.

The new agreements with select European competition authorities don’t do away with the need to prompt users, or when that prompt is to be shown. Instead, they allow app developers whose software is distributed in the EU to display an alternative consent screen that includes modified formatting, language, and the option to link out to “additional information” about why the app is requesting this permission, among other things.

Apple’s compliance involves over half-a-dozen changes that attempt to make these ATT consent screens less scary to end users. This includes showing them as full-page screens, not pop-ups; removing the word “track”; changing the choice buttons to “Allow” and “Reject” instead of “Allow” and “Ask App Not to Track”; changing the colors and formatting; and more. Plus, developers can offer users more detailed information through a clickable link, explaining how they use this data and why it’s being requested.

The iPhone maker says that, due to legal requirements, only the alternative version of the system prompt will be available to apps distributed in Germany, France, Italy, Poland, and Romania.

Users typically respond to consent screens by asking apps not to track them, which hurts ad-supported businesses, like Meta, while boosting Apple’s own. In short, the apps asking for such permissions do so because it lets them show personalized advertising, which generates more revenue, helping the app developer to make money.

Apple, however, argued that these consent screens help protect consumer privacy, even though it permits its own apps to display personalized ads based on the data they collect from its ecosystem.

The company said it will now allow app developers distributing to the EU to re-prompt their EU users one year after the user’s previous choice in their ATT consent screen.

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Harborfront Financial Group LLC bought a new stake in Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor bought 3,102 shares of the iPhone maker’s stock, valued at approximately $898,000. Apple makes up approximately 3.4% of Harborfront Financial Group LLC’s portfolio, making the stock its 5th largest position.

A number of other institutional investors and hedge funds also recently modified their holdings of AAPL. Longfellow Investment Management Co. LLC bought a new position in Apple in the 2nd quarter valued at $30,000. Lifetime Wealth Management P.C. bought a new stake in shares of Apple during the 4th quarter worth $41,000. Ascentis Wealth Management LLC boosted its holdings in shares of Apple by 822.7% in the 2nd quarter. Ascentis Wealth Management LLC now owns 292,493 shares of the iPhone maker’s stock worth $85,000 after buying an additional 260,792 shares during the last quarter. Basso Capital Management L.P. purchased a new position in shares of Apple in the 4th quarter worth about $88,000. Finally, Bard Associates Inc. bought a new position in Apple during the fourth quarter valued at about $109,000. 67.73% of the stock is owned by hedge funds and other institutional investors.

Apple Stock Performance NASDAQ AAPL opened at $332.41 on Thursday. The firm has a market cap of $4.85 trillion, a P/E ratio of 38.12, a price-to-earnings-growth ratio of 2.88 and a beta of 1.08. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. The company’s 50 day moving average is $319.40 and its 200-day moving average is $293.88. Apple Inc. has a 12-month low of $236.65 and a 12-month high of $344.57.

Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. During the same period last year, the firm earned $1.57 EPS. Apple’s revenue for the quarter was up 16.4% on a year-over-year basis. Sell-side analysts predict that Apple Inc. will post 8.74 earnings per share for the current year. Apple Announces Dividend The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio (DPR) is presently 12.39%.

Analyst Ratings Changes AAPL has been the topic of several research reports. Phillip Securities lifted their price objective on shares of Apple from $290.00 to $300.00 and gave the stock a “neutral” rating in a research report on Monday. CICC Research raised their price target on shares of Apple from $310.00 to $340.00 and gave the stock an “outperform” rating in a research note on Tuesday, August 4th. Citigroup reaffirmed a “buy” rating on shares of Apple in a report on Thursday, September 10th. Daiwa Securities Group upped their price objective on Apple from $325.00 to $335.00 and gave the company an “outperform” rating in a research note on Tuesday, August 11th. Finally, Wells Fargo & Company reissued an “overweight” rating and set a $350.00 price objective (up from $310.00) on shares of Apple in a report on Friday, July 31st. One investment analyst has rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, fourteen have issued a Hold rating and two have given a Sell rating to the stock. According to data from MarketBeat, Apple presently has an average rating of “Moderate Buy” and an average price target of $338.80.

Read Our Latest Research Report on AAPL

Insider Buying and Selling at Apple In related news, SVP Jennifer Newstead sold 1,439 shares of the business’s stock in a transaction on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the sale, the senior vice president directly owned 35,790 shares in the company, valued at approximately $11,345,787.90. The trade was a 3.87% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Insiders sold 7,194 shares of company stock valued at $2,245,142 in the last three months. 0.06% of the stock is currently owned by insiders.

Key Stories Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Reports say Apple is developing enterprise AI servers using its upcoming M8 Ultra chips and is discussing NVIDIA’s NVLink networking technology. The project, potentially launching around 2029, could create a new hardware market, reduce reliance on third-party cloud providers, and help protect Services margins as AI usage grows. Apple Talks to Nvidia About NVLink for Its Own AI Server Positive Sentiment: The foldable iPhone Duo and higher-priced Pro models remain major catalysts for revenue and upgrade activity. TD Cowen reportedly set a $400 price target, while Citi survey data points to shorter smartphone replacement cycles and possible Apple market-share gains. Apple Stock Surges After Its Biggest Product Launch in Years Positive Sentiment: Analyst support remains favorable: JPMorgan reiterated its Buy rating, and Morgan Stanley is reportedly bullish on Apple’s new offerings. Apple’s Emmy success and continued ecosystem expansion also reinforce the long-term Services and brand story. Apple’s Buy Rating Reiterated at JPMorgan Neutral Sentiment: The redesigned Siri and iOS 27 introduce broader AI capabilities, but the rollout is initially limited by beta labeling, language and regional restrictions, waitlists, and reports of slow response times. This makes the AI opportunity meaningful but its near-term financial impact uncertain. Apple Falls as Siri AI Arrives Behind a Beta Label Negative Sentiment: Analysts describe early iPhone 18 Pro and Pro Max preorders as lukewarm, potentially indicating that customers are delaying purchases for the foldable Duo. Weak Pro demand could pressure the current iPhone cycle if Duo demand does not offset it. iPhone 18 Pro Demand Is Already a Problem for Apple Stock Negative Sentiment: Investors are also monitoring slipping margins and an Indian consumer-regulator investigation into Apple’s software warranty and repair practices. Regulatory costs or changes to repair policies could weigh on cash flow and profitability. Indian Consumer Regulator Escalates Probe Into Apple’s Software Warranty Terms Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Further Reading Five stocks we like better than Apple 3 Luxury Consumer Brands to Watch in a Beaten-Down Sector Jackson’s Record Quarter Powers the Bull Case Holiday Shopping Is Almost Here—And Target May Be Ready to Win Big AI Panic Hit Tech Stocks—But NVIDIA’s Growth Engine Is Intact

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Paragon Financial Partners Inc. purchased a new position in Apple Inc. (NASDAQ:AAPL – Free Report) in the second quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor purchased 25,417 shares of the iPhone maker’s stock, valued at approximately $7,852,000. Apple accounts for 4.2% of Paragon Financial Partners Inc.’s portfolio, making the stock its 8th biggest holding.

Other large investors also recently bought and sold shares of the company. Vanguard Group Inc. grew its holdings in Apple by 1.9% during the 4th quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock valued at $387,749,545,000 after purchasing an additional 26,856,752 shares in the last quarter. Nuveen LLC lifted its holdings in Apple by 3.8% in the 4th quarter. Nuveen LLC now owns 75,000,920 shares of the iPhone maker’s stock worth $20,389,750,000 after buying an additional 2,725,121 shares in the last quarter. Amundi boosted its position in Apple by 23.2% in the 1st quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock valued at $18,547,637,000 after buying an additional 13,780,080 shares during the last quarter. Dimensional Fund Advisors LP boosted its position in Apple by 1.7% in the 1st quarter. Dimensional Fund Advisors LP now owns 58,554,032 shares of the iPhone maker’s stock valued at $14,858,200,000 after buying an additional 979,832 shares during the last quarter. Finally, Fisher Asset Management LLC grew its stake in shares of Apple by 1.3% during the fourth quarter. Fisher Asset Management LLC now owns 55,146,752 shares of the iPhone maker’s stock valued at $14,992,196,000 after acquiring an additional 704,293 shares in the last quarter. Institutional investors and hedge funds own 67.73% of the company’s stock.

Apple Stock Up 0.3% Shares of Apple stock opened at $332.41 on Thursday. The business has a 50-day moving average price of $319.40 and a 200 day moving average price of $293.88. Apple Inc. has a fifty-two week low of $236.65 and a fifty-two week high of $344.57. The firm has a market cap of $4.85 trillion, a P/E ratio of 38.12, a P/E/G ratio of 2.88 and a beta of 1.08. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66.

Apple (NASDAQ:AAPL – Get Free Report) last issued its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping the consensus estimate of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. During the same quarter last year, the firm earned $1.57 EPS. The business’s revenue was up 16.4% on a year-over-year basis. On average, sell-side analysts forecast that Apple Inc. will post 8.74 earnings per share for the current fiscal year. Apple Announces Dividend The firm also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were issued a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s payout ratio is currently 12.39%.

Insider Buying and Selling In other Apple news, SVP Jennifer Newstead sold 1,439 shares of the business’s stock in a transaction on Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total transaction of $456,177.39. Following the completion of the sale, the senior vice president owned 35,790 shares in the company, valued at $11,345,787.90. The trade was a 3.87% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Insiders have sold a total of 7,194 shares of company stock valued at $2,245,142 over the last three months. Insiders own 0.06% of the company’s stock.

Apple News Summary Here are the key news stories impacting Apple this week:

Positive Sentiment: Reports say Apple is developing enterprise AI servers using its upcoming M8 Ultra chips and is discussing NVIDIA’s NVLink networking technology. The project, potentially launching around 2029, could create a new hardware market, reduce reliance on third-party cloud providers, and help protect Services margins as AI usage grows. Apple Talks to Nvidia About NVLink for Its Own AI Server Positive Sentiment: The foldable iPhone Duo and higher-priced Pro models remain major catalysts for revenue and upgrade activity. TD Cowen reportedly set a $400 price target, while Citi survey data points to shorter smartphone replacement cycles and possible Apple market-share gains. Apple Stock Surges After Its Biggest Product Launch in Years Positive Sentiment: Analyst support remains favorable: JPMorgan reiterated its Buy rating, and Morgan Stanley is reportedly bullish on Apple’s new offerings. Apple’s Emmy success and continued ecosystem expansion also reinforce the long-term Services and brand story. Apple’s Buy Rating Reiterated at JPMorgan Neutral Sentiment: The redesigned Siri and iOS 27 introduce broader AI capabilities, but the rollout is initially limited by beta labeling, language and regional restrictions, waitlists, and reports of slow response times. This makes the AI opportunity meaningful but its near-term financial impact uncertain. Apple Falls as Siri AI Arrives Behind a Beta Label Negative Sentiment: Analysts describe early iPhone 18 Pro and Pro Max preorders as lukewarm, potentially indicating that customers are delaying purchases for the foldable Duo. Weak Pro demand could pressure the current iPhone cycle if Duo demand does not offset it. iPhone 18 Pro Demand Is Already a Problem for Apple Stock Negative Sentiment: Investors are also monitoring slipping margins and an Indian consumer-regulator investigation into Apple’s software warranty and repair practices. Regulatory costs or changes to repair policies could weigh on cash flow and profitability. Indian Consumer Regulator Escalates Probe Into Apple’s Software Warranty Terms Analyst Ratings Changes Several research analysts recently commented on AAPL shares. Maxim Group boosted their price target on Apple from $350.00 to $380.00 and gave the stock a “buy” rating in a research note on Friday, July 31st. Citic Securities raised their price objective on Apple from $300.00 to $349.00 in a research note on Thursday, August 6th. Piper Sandler initiated coverage on Apple in a report on Monday, August 17th. They set an “overweight” rating on the stock. JPMorgan Chase & Co. reaffirmed a “buy” rating on shares of Apple in a research report on Sunday. Finally, Deutsche Bank Aktiengesellschaft cut Apple from a “buy” rating to a “hold” rating in a research note on Monday, August 17th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, fourteen have given a Hold rating and two have assigned a Sell rating to the company. According to MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus target price of $338.80.

Read Our Latest Research Report on Apple

Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

See Also Five stocks we like better than Apple 3 Luxury Consumer Brands to Watch in a Beaten-Down Sector Jackson’s Record Quarter Powers the Bull Case Holiday Shopping Is Almost Here—And Target May Be Ready to Win Big AI Panic Hit Tech Stocks—But NVIDIA’s Growth Engine Is Intact

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Nippon Life Global Investors Americas Inc. purchased a new stake in Apple Inc. (NASDAQ:AAPL – Free Report) during the second quarter, according to the company in its most recent filing with the SEC. The firm purchased 431,740 shares of the iPhone maker’s stock, valued at approximately $124,928,000. Apple comprises 5.0% of Nippon Life Global Investors Americas Inc.’s investment portfolio, making the stock its 5th biggest position.

A number of other institutional investors and hedge funds have also made changes to their positions in the company. Sterling Wealth Management Inc. grew its position in Apple by 0.3% during the second quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock valued at $3,351,000 after acquiring an additional 30 shares during the period. Evansbrook LLC increased its stake in Apple by 0.4% during the first quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock worth $2,054,000 after acquiring an additional 34 shares during the last quarter. JMG Financial Group Ltd. raised its holdings in shares of Apple by 0.7% in the 1st quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock worth $1,295,000 after purchasing an additional 35 shares during the period. Advocate Investing Services LLC raised its holdings in shares of Apple by 0.5% in the 2nd quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker’s stock worth $2,271,000 after purchasing an additional 39 shares during the period. Finally, Interactive Financial Advisors Inc. lifted its stake in shares of Apple by 4.0% in the 4th quarter. Interactive Financial Advisors Inc. now owns 1,051 shares of the iPhone maker’s stock valued at $286,000 after purchasing an additional 40 shares in the last quarter. 67.73% of the stock is currently owned by institutional investors and hedge funds.

Wall Street Analyst Weigh In A number of analysts recently issued reports on the stock. Phillip Securities increased their target price on shares of Apple from $290.00 to $300.00 and gave the stock a “neutral” rating in a research report on Monday. Argus lifted their price target on shares of Apple from $325.00 to $375.00 in a research report on Monday, June 8th. Seaport Research Partners downgraded shares of Apple from a “buy” rating to a “neutral” rating in a research note on Monday, August 17th. Rosenblatt Securities reissued a “neutral” rating and issued a $303.00 price objective on shares of Apple in a research report on Thursday, September 10th. Finally, Citic Securities increased their price objective on shares of Apple from $300.00 to $349.00 in a research report on Thursday, August 6th. One research analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, fourteen have assigned a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat.com, Apple presently has a consensus rating of “Moderate Buy” and an average price target of $338.80.

Read Our Latest Stock Analysis on AAPL Insiders Place Their Bets In other news, SVP Jennifer Newstead sold 1,439 shares of the firm’s stock in a transaction dated Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the completion of the sale, the senior vice president directly owned 35,790 shares in the company, valued at $11,345,787.90. This trade represents a 3.87% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Over the last three months, insiders have sold 7,194 shares of company stock valued at $2,245,142. Corporate insiders own 0.06% of the company’s stock.

Apple Trading Up 0.2% AAPL opened at $333.08 on Tuesday. The firm’s 50 day moving average is $318.61 and its 200-day moving average is $293.06. Apple Inc. has a 52-week low of $235.03 and a 52-week high of $344.57. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. The firm has a market capitalization of $4.86 trillion, a P/E ratio of 38.20, a P/E/G ratio of 2.89 and a beta of 1.08.

Apple (NASDAQ:AAPL – Get Free Report) last announced its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating the consensus estimate of $1.89 by $0.13. The business had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business’s quarterly revenue was up 16.4% compared to the same quarter last year. During the same period in the prior year, the firm earned $1.57 earnings per share. Analysts expect that Apple Inc. will post 8.74 EPS for the current fiscal year.

Apple Announces Dividend The company also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were given a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio is presently 12.39%.

Trending Headlines about Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Analysts remain bullish on the iPhone cycle. Bank of America reaffirmed its Buy rating and $370 price target, citing encouraging iPhone 18 trends and potential artificial-intelligence upside. JPMorgan also maintained a Buy rating, pointing to the longer-term opportunity from the iPhone 18 cycle and foldable Duo. Apple Buy Rating Reaffirmed Positive Sentiment: The iPhone Duo is fueling growth expectations. Analysts and industry observers believe Apple’s first foldable iPhone could expand the premium smartphone market, strengthen the product cycle and create a new source of revenue and earnings growth. Can New iPhone Duo Power Apple’s Stock Higher? Positive Sentiment: Apple’s antitrust exposure has eased. Elon Musk’s X Corp. and SpaceXAI moved to resolve or dismiss their antitrust claims against Apple related to its ChatGPT integration, reducing one legal overhang, although related claims against OpenAI continue. Musk’s X Corp and SpaceXAI Resolve Antitrust Lawsuit Neutral Sentiment: iPhone 18 Pro pre-orders are sending mixed signals. Delivery estimates are generally shorter than during last year’s iPhone 17 launch, which could indicate softer demand, but may also reflect supply improvements or customers waiting for the iPhone Duo. Apple iPhone 18 Pro Pre-orders Point to Mixed Demand Signals Neutral Sentiment: Apple released iOS 27 with a redesigned Siri. The update expands Apple’s AI capabilities, but the initial waitlist and support for existing devices could limit near-term iPhone replacement demand. Apple Releases Redesigned Siri AI Negative Sentiment: Valuation and cost risks remain. With Apple trading near its 52-week high at a premium earnings multiple, investors may demand strong Duo adoption. Reports of sharply higher memory prices could pressure hardware margins or force price increases, while OpenAI’s acquisition of an AI-camera startup founded by former Apple employees highlights intensifying competition in AI-enabled devices. Apple CEO Warns of Memory Price Crisis Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Recommended Stories Five stocks we like better than Apple Analysts Are Punting Their Calls Into the Next Quarter After Adobe’s Mixed Earnings Institutional Money Is Pouring Into These 2 Altcoin ETFs The End of Big Tech Buybacks? Only One Hyperscaler Is Still Repurchasing Shares 3 Dividend Kings to Buy While They’re Still Beaten Down Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

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N.E.W. Advisory Services LLC purchased a new stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the second quarter, according to its most recent disclosure with the SEC. The firm purchased 73,976 shares of the iPhone maker’s stock, valued at approximately $21,406,000. Apple makes up 1.4% of N.E.W. Advisory Services LLC’s investment portfolio, making the stock its 13th largest position.

A number of other institutional investors and hedge funds also recently added to or reduced their stakes in AAPL. HBK Sorce Advisory LLC acquired a new position in Apple during the 2nd quarter worth $104,522,000. Abbot Financial Management Inc. acquired a new stake in shares of Apple in the 2nd quarter valued at about $16,000,000. Peachtree Investment Partners LLC bought a new position in shares of Apple during the second quarter worth about $41,170,000. Tulsa Wealth Advisors INC bought a new position in shares of Apple during the second quarter worth about $16,877,000. Finally, OMC Financial Services LTD acquired a new position in Apple in the second quarter worth about $30,369,000. 67.73% of the stock is owned by hedge funds and other institutional investors.

Apple Stock Performance Shares of AAPL stock opened at $333.08 on Tuesday. Apple Inc. has a 12-month low of $235.03 and a 12-month high of $344.57. The firm has a market capitalization of $4.86 trillion, a price-to-earnings ratio of 38.20, a price-to-earnings-growth ratio of 2.89 and a beta of 1.08. The business has a 50 day simple moving average of $318.61 and a 200 day simple moving average of $293.06. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93.

Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The company had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company’s quarterly revenue was up 16.4% compared to the same quarter last year. During the same period last year, the company earned $1.57 earnings per share. On average, equities research analysts anticipate that Apple Inc. will post 8.74 EPS for the current year. Apple Dividend Announcement The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a $0.27 dividend. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s dividend payout ratio (DPR) is 12.39%.

Analyst Ratings Changes Several analysts have issued reports on AAPL shares. Citigroup restated a “buy” rating on shares of Apple in a research note on Thursday. KGI Securities lowered Apple from an “outperform” rating to a “hold” rating and set a $315.00 target price for the company. in a research report on Monday, June 22nd. UBS Group reiterated a “neutral” rating on shares of Apple in a report on Thursday. TD Cowen reissued a “buy” rating and set a $400.00 price target on shares of Apple in a research report on Thursday, September 10th. Finally, DA Davidson reiterated a “neutral” rating and set a $270.00 target price on shares of Apple in a research note on Wednesday, September 2nd. One analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, fourteen have issued a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat.com, Apple currently has a consensus rating of “Moderate Buy” and an average price target of $338.80.

Check Out Our Latest Report on Apple

Insider Activity at Apple In related news, SVP Jennifer Newstead sold 1,439 shares of the business’s stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the sale, the senior vice president owned 35,790 shares of the company’s stock, valued at $11,345,787.90. The trade was a 3.87% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Insiders have sold a total of 7,194 shares of company stock worth $2,245,142 in the last quarter. 0.06% of the stock is owned by company insiders.

Apple News Roundup Here are the key news stories impacting Apple this week:

Positive Sentiment: Analysts remain bullish on the iPhone cycle. Bank of America reaffirmed its Buy rating and $370 price target, citing encouraging iPhone 18 trends and potential artificial-intelligence upside. JPMorgan also maintained a Buy rating, pointing to the longer-term opportunity from the iPhone 18 cycle and foldable Duo. Apple Buy Rating Reaffirmed Positive Sentiment: The iPhone Duo is fueling growth expectations. Analysts and industry observers believe Apple’s first foldable iPhone could expand the premium smartphone market, strengthen the product cycle and create a new source of revenue and earnings growth. Can New iPhone Duo Power Apple’s Stock Higher? Positive Sentiment: Apple’s antitrust exposure has eased. Elon Musk’s X Corp. and SpaceXAI moved to resolve or dismiss their antitrust claims against Apple related to its ChatGPT integration, reducing one legal overhang, although related claims against OpenAI continue. Musk’s X Corp and SpaceXAI Resolve Antitrust Lawsuit Neutral Sentiment: iPhone 18 Pro pre-orders are sending mixed signals. Delivery estimates are generally shorter than during last year’s iPhone 17 launch, which could indicate softer demand, but may also reflect supply improvements or customers waiting for the iPhone Duo. Apple iPhone 18 Pro Pre-orders Point to Mixed Demand Signals Neutral Sentiment: Apple released iOS 27 with a redesigned Siri. The update expands Apple’s AI capabilities, but the initial waitlist and support for existing devices could limit near-term iPhone replacement demand. Apple Releases Redesigned Siri AI Negative Sentiment: Valuation and cost risks remain. With Apple trading near its 52-week high at a premium earnings multiple, investors may demand strong Duo adoption. Reports of sharply higher memory prices could pressure hardware margins or force price increases, while OpenAI’s acquisition of an AI-camera startup founded by former Apple employees highlights intensifying competition in AI-enabled devices. Apple CEO Warns of Memory Price Crisis Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

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