Track market-moving stories before they get noisy

SAN JOSE, Calif., July 22, 2026 (GLOBE NEWSWIRE) -- Sales organizations are managing an overwhelming amount of data that too often lives across multiple disconnected systems. When customer interactions, business knowledge, and CRM data are siloed, sellers lose critical context due to systems sprawl, putting them at a disadvantage when advancing sales opportunities.

Today, Zoom Communications, Inc. (NASDAQ: ZM) announced updates to Zoom Revenue Accelerator (ZRA), including the general availability of Sales Assist (real-time deal guidance), Ask ZRA (natural language AI inquiries on conversation data), and Sales Roleplay (AI-powered practice simulations), through new Zoom Revenue Accelerator Essentials and Premium offerings. Together, these innovations deliver AI-powered guidance before, during, and after every customer engagement, so that revenue teams can supercharge how they process the information and turn it into real action.

These ZRA updates are coming as the need for connected revenue intelligence demand has increased. According to a report from

IDC, 34% of sales executives rank improving interoperability between disparate systems as the top driver of their sales initiatives, while 28% say reducing the number of systems and vendors they manage is their highest priority.

The findings reflect a shift toward unified platforms that help revenue teams spend less time managing technology and more time driving customer outcomes.

What's New

Zoom Revenue Accelerator is expanding with the general availability of Sales Assist, Ask ZRA, and Sales Roleplay, all new AI capabilities that build on its existing conversation intelligence, coaching, and forecasting capabilities.
These will be available through new Zoom Revenue Accelerator Essentials and Premium offerings, giving organizations greater flexibility in adopting and scaling advanced AI across their revenue teams.

From revenue intelligence to revenue action

Zoom Revenue Accelerator helps organizations capture customer conversations, uncover deal insights, strengthen coaching, and improve forecasting. This launch builds on that foundation by helping revenue teams put those insights to work.

With Sales Assist, Ask ZRA, and Sales Roleplay, Zoom Revenue Accelerator extends beyond surfacing intelligence to delivering guidance where work happens. This helps sellers prepare for conversations, managers coach more effectively, and organizations continuously improve performance across the revenue lifecycle.

The result is a more connected revenue organization where every customer interaction contributes to stronger relationships, healthier pipelines, and more predictable growth.

"Every customer conversation is more than a record of what happened; it's an opportunity to shape what happens next," said Madison Muchow, general manager of Zoom Revenue Accelerator at Zoom. "We believe AI should do more than summarize interactions; it should help revenue teams prepare smarter by coaching continuously, and execute with confidence to drive more pipeline. That's the future we're building at Zoom."

AI that works across the sales workflow

From preparation to follow-up, every stage of the sales process offers opportunities to improve execution. Zoom Revenue Accelerator brings together AI, coaching, and revenue intelligence to help teams make the most of every customer interaction.

Before the meeting, Sales Roleplay helps organizations strengthen seller performance through AI-powered practice sessions based on realistic customer scenarios, giving sellers personalized guidance that reinforces best practices before the next customer interaction.
During live customer conversations, Sales Assist surfaces competitive intelligence, objection guidance, discovery prompts, battlecards, and configurable framework capture in real time, helping sellers stay focused on customers while AI works in the background.
After a customer conversation, Ask ZRA enables sellers and managers to ask natural-language questions across customer conversations and revenue data to uncover account history, identify deal risks, understand coaching opportunities, and access the information they need to make the next engagement even better.
And because customer intelligence shouldn't be confined to a single application, MCP Server, including Zoom’s plug-in with OpenAI Codex, securely extends Zoom Revenue Accelerator to compatible AI platforms and enterprise workflows, enabling organizations to bring trusted revenue intelligence wherever work happens.
These new capabilities will be available as part of the new Zoom Revenue Accelerator Essentials and Premium offerings.

Giving customers more flexibility to adopt AI

Organizations are at different stages of their AI journey. To give customers more flexibility in adopting advanced AI capabilities, Zoom is introducing two new offerings:

Zoom Revenue Accelerator Essentials coming in August, is designed for organizations looking to strengthen conversation intelligence and sales coaching as they begin their AI journey. It includes foundational Zoom Revenue Accelerator capabilities, along with access to the new Ask ZRA, Sales Assist, and Sales Roleplay features, through a consumption model that lets teams explore advanced AI without overcommitting.
Zoom Revenue Accelerator Premium is designed for organizations ready to scale AI across their revenue teams. It includes everything in the Essentials offering, plus unlimited Sales Assist usage, recurring monthly AI credits for Ask ZRA and Sales Roleplay, and enhanced administrative controls that help organizations manage AI adoption across teams.
Both offerings reflect Zoom's new consumption-based approach for advanced AI capabilities, allowing organizations to align costs with adoption while maintaining governance and predictable usage. Find out more about these new offerings at Zoom.com.

Zoom Revenue Accelerator Essentials, coming in August, starts at $66 per user per month, billed annually, and Zoom Revenue Accelerator Premium starts at $99.99 per user per month, billed annually.

Additional information about packaging and availability is available at Zoom.com.

About Zoom

Zoom (NASDAQ:ZM) is a system of action for modern work, turning live collaboration into completed results. From entrepreneurs to global enterprises, customers choose Zoom to seamlessly collaborate, communicate, and drive outcomes across meetings, phone, contact center, and more — all with the built-in assistance of Zoom AI. Founded in 2011, Zoom is headquartered in San Jose, CA. For more information, visit zoom.com.

Zoom Public Relations

Travis Isaman
[email protected]

Acquisition unifies enrichment, buying signals, and AI revenue agents with the platform where customer conversations happen July 02, 2026 08:30 ET  | Source: Zoom Communications, Inc.

SAN JOSE, Calif., July 02, 2026 (GLOBE NEWSWIRE) -- Zoom Communications, Inc. (NASDAQ: ZM) today announced that it has entered into a definitive agreement to acquire Common Room, an AI-native Go-to-Market (GTM) intelligence platform that turns fragmented signals and siloed customer data into complete, person-level buyer intelligence and activates it with AI agents.

Revenue teams today are drowning in tools but starved for clarity. Buyer signals are scattered across CRM, product usage, marketing, and engagement systems. Enrichment comes from a patchwork of vendors with coverage gaps that revenue teams don't discover until they're mid-sequence and the AI tools meant to help are built on incomplete, stale data that produces generic, untrustworthy output. The result is wasted effort on the wrong accounts at the wrong moments, hours lost to manual research, and AI that teams quietly abandon. Common Room solves this by unifying fragmented signals and partial identities into complete, person-level buyer intelligence, then activating it with AI agents revenue teams can actually trust.

Common Room unifies first-party data across CRM, product, marketing, and engagement systems with real-world buying signals to give revenue teams a continuously refreshed view of every buyer. Its RoomieAI agents handle account and contact research, message personalization, and prospecting, surfacing directly inside the tools where revenue teams already work. Used by GTM teams at companies including Atlassian, Anthropic, Autodesk, Notion, Okta, and Snowflake, Common Room consolidates the enrichment, signals, and workflow tooling that revenue teams have historically stitched together from many vendors.

The acquisition is a natural extension of Zoom Revenue Accelerator, Zoom's revenue orchestration platform that captures and analyzes sales conversations to deliver real-time coaching, deal intelligence, and accurate forecasting. Common Room adds the buyer intelligence that amplifies Zoom Revenue Accelerator, informing reps which accounts are in-market, who the buyers are, and why to reach out, before the call ever happens. Together, they close the loop across the full revenue journey on one platform without stitching together many point solutions.

"With Common Room, we’re extending Zoom’s system of action upstream, combining the richest context of how organizations engage with a real-time understanding of every buyer," said Abhisht Arora, Chief Strategy Officer of Zoom. "Revenue teams will now have a single, unified platform that will help them reach the right person at the right moment with the right message at every stage of a deal, cutting busywork and driving better commercial outcomes."

"We built Common Room to give every seller a real understanding of the person and the organization on the other side of the deal," said Linda Lian, CEO of Common Room. "Joining Zoom connects our graph to the conversations sellers have every day where deals are actually won and to the AI that can act on it. With Zoom's scale, resources, and global reach, we'll be able to accelerate our roadmap while continuing to serve and innovate for our customers."

The transaction is expected to close in the coming weeks, subject to customary closing conditions. Financial terms were not disclosed.

About Zoom

Zoom (NASDAQ: ZM) is a system of action for modern work, turning live collaboration into completed results. From entrepreneurs to global enterprises, customers choose Zoom to seamlessly collaborate, communicate, and drive outcomes across meetings, phone, contact center, and more – all with the built-in assistance of Zoom AI. Founded in 2011, Zoom is headquartered in San Jose, CA. For more information, visit zoom.com. 

About Common Room
Common Room is the AI-native GTM Platform that turns complete and trusted buyer intelligence into action – and gives revenue teams the control to govern and scale that execution across their GTM workflows. Common Room unifies first-party customer data with real-world buyer signals into a continuously updated system of buyer intelligence, and uses AI agents to help revenue teams prioritize, understand what’s changing, and execute with precision. Learn more at commonroom.io.

Contacts

Zoom 
Karen Modlin
Head of Corporate Communications
[email protected]

Common Room
Tasha Reasor
SVP, Marketing
[email protected]

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of applicable securities laws. Such statements do not relate strictly to historical or current facts and often use words such as “will,” “can,” “expect,” and similar expressions, or discuss plans or intentions. There are important risks and uncertainties that could materially impact the expectations expressed or implied in the forward-looking statements, including among other things, the need to timely satisfy any closing conditions to the proposed acquisition, and to realize the anticipated benefits of any combined operations. More details about these and other risks to Zoom’s business are in Zoom’s most recent Form 10-Q, available on Zoom’s website. Forward-looking statements should not be unduly relied upon and speak only as of this date, and Zoom does not undertake any duty to update this information unless required by law.