Zeta Global Holdings Corp (ZETA) Shares Fall 5.2% -- What GF Score of 74 Tells Investors On October 16, 2026, Zeta Global Holdings Corp ZETA shares fell 5.2% today, closing at $31.81. The stock has experienced a 52-week range of $14.37 to $35.75, reflecting significant volatility over the past year.
GF Value™ verdict: Current price is $31.81 vs GF Value of $21.73, indicating the stock is 46.4% overvalued.GF Score™: ZETA has a score of 74/100, which is classified as above average.Most notable signal: Insiders sold $0.4M worth of shares over the past 12 months with no buying activity.Is ZETA Overvalued or Undervalued?Based on the current price of $31.81 compared to the GF Value™ estimate of $21.73, Zeta Global appears significantly overvalued, suggesting a margin of safety is lacking at this time. GF Value™ is GuruFocus' proprietary estimate of a stock's intrinsic value, derived from historical trading multiples, past business growth, and future performance expectations. The GF Valuation label indicates that the stock is significantly overvalued, which poses risks for potential investors.
Given that ZETA is currently trading well above its GF Value™, investors may consider this a directional warning rather than a precise fair-value target. The valuation could be influenced by market sentiments or speculative trading, which often characterizes loss-making companies like ZETA. The risk of further declines remains if market conditions shift or if Zeta fails to improve its financial performance.
How Does ZETA's Valuation Compare to Its History?MetricCurrentHistoricalForward P/E26.4x~2.9x (historical median P/S)Currently, ZETA's forward P/E of 26.4x is significantly higher than its historical median Price-to-Sales (P/S) ratio of approximately 2.9x. This elevated valuation supports the GF Value™ conclusion that ZETA is overvalued, as the Price-to-Earnings ratio is generally not applicable for unprofitable companies. The high forward P/E ratio suggests that investors are currently paying a premium for future growth that has not yet materialized.
What Does ZETA's GF Score™ Tell Us?The GF Score™ measures a company's growth prospects, financial strength, profitability, valuation, and momentum to provide a comprehensive view of its overall performance. ZETA’s score of 74/100 indicates that it is performing above average overall, with strengths in growth and financial stability but weaknesses in profitability and valuation.
MetricRatingGF Score™74/100Financial Strength8/10Profitability3/10Growth9/10Valuation3/10Momentum6/10The strong growth rank of 9/10 indicates positive expectations for ZETA's future performance, while the weak profitability rank of 3/10 raises concerns about the company's ability to convert revenue into profit. The financial strength rating of 8/10 suggests that ZETA has a solid balance sheet, but the low valuation rank aligns with the current overvaluation signal from GF Value™.
What Are Gurus and Insiders Doing with ZETA?Currently, four gurus hold ZETA shares, with two increasing their positions and three trimming their holdings in recent quarters. This mixed signal from the guru ownership indicates a level of uncertainty about the stock's future prospects. Additionally, insider activity has shown that insiders sold $0.4 million worth of shares over the past year without any buying, suggesting a lack of confidence from those closest to the company.
This insider selling may reflect concerns regarding ZETA's current valuation and future performance, which could be a red flag for potential investors. The fact that insiders are not buying shares at these levels may suggest that they do not view the stock as a compelling investment at this time.
What This Means for InvestorsIn summary, Zeta Global Holdings Corp ZETA appears to be overvalued based on the significant disparity between the current price and the GF Value™ estimate. The valuation signals, alongside insider selling and mixed guru activity, suggest caution for potential investors. It is essential to consider these factors when assessing ZETA's investment potential.
For additional insights and a detailed analysis, visit the Zeta Global Holdings Corp ZETA stock page for more information.
Frequently Asked QuestionsWhat is ZETA's GF Score™?
ZETA has a GF Score™ of 74/100, indicating that it is performing above average in terms of growth, financial strength, and other key metrics.
Is ZETA overvalued or undervalued?
According to the GF Value™ verdict, ZETA is currently overvalued, with a current price of $31.81 compared to a GF Value of $21.73.
What is ZETA's P/E ratio?
ZETA has a forward P/E of 26.4x, which is significantly higher than its historical median Price-to-Sales ratio of approximately 2.9x, indicating a premium valuation amidst unprofitability.
This stock alert was generated using automated technology and GuruFocus financial data to provide readers with timely and accurate market reporting. This content was reviewed by GuruFocus editorial team prior to publication. Please send any questions or comments about this story to [email protected].
Disclosures I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.
Zeta Global stock continued its strong rally, reaching its highest level since November 2024, and is slowly nearing its record high of $38.15. It has jumped by over 230% from its 2025 lows, with the market capitalization hitting $8.42 billion. This rally may continue after Goldman Sachs upgraded its target.
Zeta Global is a top company in the advertising industry, where it uses artificial intelligence, customer data analytics, and digital marketing automation solutions to help clients. It works with large firms across most sectors to help them find new customers, predict what they are likely to buy, and then deliver personalized advertisements.
Goldman Sachs analysts believe that Zeta Global has more room for growth. They upgraded the company from neutral to buy, with the price target being $45, which is about 35% above the current level. The analysts pointed to its strong demand and revenues, and the need for personalized marketing.
Other analysts have been relatively bullish on the stock. Roth Capital has set a target of $55, while New Street Research, KeyCorp, Truist Financial, and DA Davidson have a target of $38. The average target among analysts is $36, where it is trading at today.
The most recent financial showed that its revenue rose by 44% in the second quarter to $443 million. Its adjusted EBITDA soared by 56% to $92 million, while its adjusted EBITDA margin expanded to 20.7%.
Notably, this report was the 20th straight “beat and raise” quarter. It predicted that it is on track to hit its 2028 EBITDA and free cash flow targets. Its annual revenue is expected to jump to $2.3 billion in 2028 from $1.8 billion this year.
The adjusted EBITDA margin is expected to move to 25%. If this is correct, the figure will jump to $573 million from $405 million this year, with its free cash flow target hitting $371 million.
These numbers may help to justify its substantial valuation. It trades with a forward price-to-earnings ratio of 35, much higher than the forward S&P 500’s 19.1.
On the positive side, the company has a forward PEG ratio of 1.04, slightly lower than the sector median of 1.17. Its Rule-of-40 multiple also stands at 100.
Zeta shares chart | Source: TradingView
The weekly chart shows that Zeta Global shares have continued soaring in the past few months. It jumped from $10.6 in 2025 to a high of $35.6 as the rally gained momentum.
The stock is in the process of forming a cup-and-handle pattern whose upper side is at $38.15, its highest point in 2024. This pattern often leads to more upside over time.
Zeta has remained above the 50-week moving average. Therefore, the stock will likely continue rising, with the next target to watch being at $50. This view will be confirmed if it moves above the all-time high of $38.15.
Zeta Global Holdings Corp. (NYSE:ZETA) stock rose more than 5% in Friday’s premarket trading after Goldman Sachs upgraded the stock from Neutral to Buy and raised its price forecast from $30 to $45.
Goldman Sachs analyst Callie Valenti issued the upgrade Friday, adding to a wave of positive analyst actions following the company’s Zeta Live 2026 event on Oct. 8.
Zeta, an AI-powered marketing technology company, has attracted growing Wall Street interest as it expands its artificial intelligence capabilities through new products and acquisitions.
Wall Street Turns More Bullish On ZetaAnalysts have become increasingly optimistic about Zeta’s AI strategy and growth prospects. The stock carries a consensus Buy rating and an average price forecast of $38.38. Recent analyst actions include:
Goldman Sachs: Upgraded Zeta from Neutral to Buy and raised its price forecast from $30 to $45 on Oct. 16. Roth Capital: Reiterated its Buy rating and raised its price forecast from $44 to $55 on Oct. 12. Truist Securities: Maintained its Buy rating and increased its price forecast from $30 to $38 on Oct. 9. RBC Capital Markets: Reiterated its Outperform rating and maintained its $40 price forecast on Oct. 9. Zeta Unveils New AI TechnologyThe positive analyst sentiment follows the company’s Zeta Live 2026 event on Oct. 8, where the company introduced AthenaOS, its new enterprise intelligence operating system.
AthenaOS aims to turn data-driven insights into automated actions. The platform is designed to help businesses make faster decisions, improve efficiency and automate complex workflows.
Zeta also unveiled Athena MCP, a headless solution that allows businesses to integrate Zeta’s intelligence into their existing applications, AI agents and workflows.
The company introduced its Athena Inference Model, developed with Fireworks using NVIDIA Corporation (NASDAQ:NVDA) Nemotron models. The technology supports industry-specific enterprise AI applications.
Zeta also plans to develop a specialized AIM chip through a partnership, using a capital-light strategy to limit investment requirements.
Acquisitions Strengthen Zeta’s AI InfrastructureZeta has also accelerated its AI expansion through two recent acquisitions.
Last week, the company acquired Digital Audience, a data infrastructure company, to strengthen its intelligent AI capabilities.
The deal adds data and AI engineers while expanding Zeta’s ability to deliver customer intelligence and marketing solutions.
CEO David A. Steinberg said the acquisition should help businesses use customer data more effectively and improve returns on marketing spending.
The acquisition also expands Zeta’s European presence and adds established enterprise relationships across the region.
Earlier, on Oct. 5, Zeta acquired Senso, a Y Combinator-backed AI engineering company. That acquisition strengthened the company’s AI trust and discoverability tools.
Together, the acquisitions and new product launches highlight Zeta’s push to build a broader AI infrastructure platform as businesses increase their adoption of automated marketing and decision-making tools.
ZETA Price Action: Zeta Global Holdings shares were up 5.51% at $35.40 during premarket trading on Friday. The stock is trading at a new 52-week high, according to Benzinga Pro data.
ALEXANDRIA, Va.--(BUSINESS WIRE)--Zeta Surgical, Inc. (“ZETA”), a medical technology company developing image-guided navigation and robotic systems for brain surgery and neuromodulation, today announced the launch of its collaboration with the Defense Advanced Research Projects Agency (DARPA) in support of the Phase 3 SPARC-TMS clinical study. The program will assess robotic, neuronavigated transcranial magnetic stimulation (TMS) administered in a single outpatient day for patients experiencing.
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, /PRNewswire/ -- Halper Sadeh LLC, an investor rights law firm, is investigating whether certain officers and directors of Zeta Global Holdings Corp. (NYSE: ZETA) breached their fiduciary duties to shareholders.
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Analyst’s Disclosure: I/we have a beneficial long position in the shares of ZETA, NVDA, PLTR, CRM either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
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SummaryZeta Global has rebounded sharply in 2026, up 62% YTD, driven by strong execution and strategic acquisitions.Q2 results exceeded expectations with $443 million in revenue and 20.7% margin, marking the 20th consecutive beat-and-raise quarter.I'm downgrading to a "Buy" rating but raising my price target as ZETA's growth, profitability, and AI partnerships support further upside.Technical momentum is robust, with a bullish breakout targeting $40 and strong RSI, ahead of the Q3 earnings report. Alex Cristi /iStock via Getty Images
Zeta Global Holdings Corp. (ZETA) has been a major AI comeback story in 2026. Shares are near their highest since November 2024, up 62% YTD after enduring a nearly 30% drop in 2026, hitting a low around the turn from Q1 to Q2. The Application
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Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.
SummaryZETA's stock price has jumped by roughly 67% in just 1 year. But I believe that ZETA's ride is far from over. ZETA's 44% top-line growth, 170 bps EBITDA margin expansion to 20%, and 17% ARPU growth underscore accelerating financial momentum. Despite a 35x forward P/E, I believe ZETA can grow into and potentially outpace its valuation, supported by strategic M&A and platform adoption. I expect double-digit total return with ZETA, so I've just bought some shares. mikkelwilliam/E+ via Getty Images
I invest a lot in technology. I mean, I've owned Microsoft (MSFT) for years now. I bought Nvidia (NVDA) in 2022. And I'm looking at over 1000% return with my Micron Technology (
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The information, opinions, and thoughts included in this article do not constitute an investment recommendation or any form of investment advice.
Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.
Palantir’s Valuation Problem Just Met 2 New Growth CatalystsZeta Global NYSE: ZETA unveiled AthenaOS, an AI-focused operating system intended to bring together customer data, intelligence, workflows and business applications across marketing and other enterprise functions.
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At the company’s Zeta Live event, Chief Technology Officer and Head of Product Christian Monberg said the platform is designed to address the challenge of disconnected AI tools. “Disconnected tools produce disconnected outcomes,” Monberg said, arguing that businesses need systems that can connect data, governance, collaboration and execution rather than adding isolated AI products.
As Digital Ad Spend Hits a High, These Firms Could Reap RewardsMonberg described AthenaOS as a layered system consisting of context and data, AI infrastructure, orchestration, applications and user experiences. The platform is intended to use business and user context to coordinate AI agents, create customized applications and allow work to continue across different tools and environments.
AthenaOS Demonstrations Focus on Intent and Workflow Roman Gun, Zeta Global’s vice president of product, demonstrated how AthenaOS could turn a user request into a marketing workflow. In one example, an airline marketer asked Athena to optimize flights to Spain while keeping spending flat and prioritizing bookings.
The Next Market Leaders? 5 Growth Stocks to Watch in 2026According to the demonstration, Athena identified relevant campaigns, audiences, customer context and performance data, then generated a growth plan covering demand, targeting, forecasting, creative readiness, activation and measurement. The system forecast 2,180 bookings, or roughly 9% above a 2,000-booking target, with spending held flat after recommendations were applied.
Gun said the platform is intended to let users work across previously separate functions, including performance recommendations and forecasting, while retaining approval controls before actions are executed. “That is how we go ahead and take marketing from singular jobs to be done to intent and outcome that you can measure,” he said.
A separate retail-oriented demonstration showed Athena creating a demand forecasting application in response to an anticipated heat wave. The app combined purchases, browsing, loyalty behavior, category affinity, programmatic intent, weather, inventory, margin and media information, according to the presentation.
In the scenario, Athena recommended moving 14,000 units into a market, maintaining pricing, reducing unnecessary promotions, adding $62,000 in programmatic acquisition spending and increasing regional allocation by 8%. The system projected a network-wide strategy that would add $4.8 million in sales at a $310,000 transfer cost. In a subsequent simulated update, Athena said the plan prevented projected stock-outs in 34 stores, moved $4.1 million of inventory into stronger-demand locations, avoided $1.2 million in markdowns and generated $2.7 million in incremental media revenue.
Integrations and Custom Applications Zeta executives said Athena is designed to be accessible beyond its core platform. Gun demonstrated an Athena interaction within Outlook, while Monberg said the company is working to make its intelligence available in customers’ preferred applications and systems.
Monberg said Zeta can now build customized user interfaces in minutes, compared with approximately a week when the company introduced its generative UI capability at the prior Zeta Live event. He also said a midsize agency had asked Zeta to make its intelligence and activation capabilities available through the agency’s own platform.
Among integrations discussed at the event were Palantir Foundry, Snowflake, ChatGPT, Slack and Microsoft Teams. Chief Data Officer Neej Gore said Palantir’s business ontology and Zeta’s customer ontology could be combined for marketing use cases. He also said Zeta data will be available in aggregate form through Snowflake’s Model Studio, allowing customers to develop models in Snowflake and push them back to Zeta.
Data Cloud, Advertising and Loyalty Gore said the Zeta Data Cloud is intended to provide the “living intelligence” behind AthenaOS, including customer memories, current moments and future motives. He said the company processes more than $100 billion in transactions through its Data Cloud each quarter and that intent signals across its owned-and-operated properties and publisher network had increased 1,200% year over year.
The company also discussed applications for advertising, loyalty, retail and B2B marketing. Monberg said an agentic advertising workflow could connect intelligence, forecasting, creative tools, activation and measurement in one environment, reducing the need for marketers to move among multiple vendors.
For loyalty, he said organizations need connected data rather than separate loyalty and email identifiers. Gore also highlighted share-of-occasion analytics, commerce diagnostics, upgraded CustomerPulse and CompetitorPulse offerings, and enhancements to its Buyer Pulse B2B product through a partnership with ZoomInfo.
Gore said Zeta had acquired Senso, whose technology will be incorporated into the company’s generative engine optimization, or GEO, offerings. He also referenced the company’s acquisition of Digital Audience, a European company that Zeta said would expand audience marketplace and syndication capabilities.
Beta Program Planned Before General Availability Monberg said AthenaOS is entering beta and that Zeta plans to admit users in cohorts to gather feedback and refine the product. The company expects general availability in the first quarter, he said.
“AI without data is just kind of a blank vessel,” Monberg said. “AI purpose-built around data makes for really stunning outcomes that are vastly differentiated.”
About Zeta Global (NYSE:ZETA)Zeta Global is a technology company that provides data-driven marketing and customer-experience solutions to brands and agencies. Its platform helps organizations acquire, grow and retain customers by combining consumer data, artificial intelligence and marketing automation across digital channels.
The company's offerings include the Zeta Marketing Platform, which supports audience discovery, campaign planning, activation, personalization and measurement. Zeta also provides data-management and analytics capabilities through its proprietary data assets, helping marketers develop customer insights and deliver coordinated campaigns across channels such as email, online advertising, connected television and other digital media.
Founded in 2007, Zeta Global serves enterprise marketers and agencies, primarily in the United States and other markets where digital advertising and customer-engagement services are in demand.
This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected].
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NEW YORK--(BUSINESS WIRE)---- $zeta--Zeta Live 2026: Zeta Introduces AthenaOS, the Enterprise Intelligence Operating System that Turns Intelligence into Growth.
NEW YORK--(BUSINESS WIRE)---- $zeta--Zeta Global Announces Palantir's Dr. Alex Karp and Zeta's David A. Steinberg Will Discuss Data Sovereignty and Enterprise AI at Zeta Live 2026.
NEW YORK--(BUSINESS WIRE)---- $ZETA--Zeta Global to Acquire Senso, Adding AI Engineering and Frontier-Model Connectivity to Its Intelligent AI Infrastructure.
Zeta Global Holdings Corp. (NYSE:ZETA – Get Free Report)’s share price hit a new 52-week high during trading on Monday. The company traded as high as $34.21 and last traded at $34.0940, with a volume of 1006416 shares trading hands. The stock had previously closed at $32.63.
Wall Street Analyst Weigh In ZETA has been the topic of a number of research reports. William Blair set a $29.00 target price on shares of Zeta Global in a report on Thursday, August 6th. The Goldman Sachs Group set a $28.00 price target on shares of Zeta Global and gave the company a “neutral” rating in a report on Wednesday, June 24th. Royal Bank Of Canada lifted their price target on Zeta Global from $31.00 to $40.00 and gave the stock an “outperform” rating in a research report on Monday. DA Davidson boosted their price objective on Zeta Global from $30.00 to $32.00 and gave the stock a “buy” rating in a research note on Wednesday, August 5th. Finally, Weiss Ratings reissued a “sell (d-)” rating on shares of Zeta Global in a research note on Friday, July 17th. Nine equities research analysts have rated the stock with a Buy rating, three have assigned a Hold rating and one has issued a Sell rating to the company’s stock. According to MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus price target of $31.58.
Check Out Our Latest Research Report on ZETA
Zeta Global Trading Up 1.9% The stock’s 50 day moving average price is $28.68 and its 200-day moving average price is $22.28. The stock has a market capitalization of $8.35 billion, a P/E ratio of -1,655.85, a P/E/G ratio of 4.60 and a beta of 1.39. The company has a quick ratio of 2.38, a current ratio of 2.38 and a debt-to-equity ratio of 0.21. Zeta Global (NYSE:ZETA – Get Free Report) last released its quarterly earnings results on Tuesday, August 4th. The company reported $0.03 EPS for the quarter, missing the consensus estimate of $0.20 by ($0.17). The company had revenue of $442.77 million during the quarter, compared to the consensus estimate of $420.61 million. Zeta Global had a positive return on equity of 5.32% and a negative net margin of 0.15%.The company’s revenue was up 43.6% on a year-over-year basis. During the same period in the previous year, the firm posted ($0.10) earnings per share. As a group, equities research analysts expect that Zeta Global Holdings Corp. will post 0.21 earnings per share for the current year.
Hedge Funds Weigh In On Zeta Global Several hedge funds have recently modified their holdings of the stock. Contour Asset Management LLC increased its position in shares of Zeta Global by 26.3% in the 4th quarter. Contour Asset Management LLC now owns 11,162,626 shares of the company’s stock valued at $227,159,000 after acquiring an additional 2,327,907 shares during the period. Norges Bank acquired a new position in Zeta Global during the fourth quarter valued at $46,975,000. P2 Capital Partners LLC purchased a new stake in Zeta Global in the fourth quarter valued at $34,595,000. Granahan Investment Management LLC grew its position in Zeta Global by 110.3% during the 4th quarter. Granahan Investment Management LLC now owns 2,617,630 shares of the company’s stock worth $53,269,000 after purchasing an additional 1,373,164 shares during the period. Finally, Bank of America Corp DE raised its stake in shares of Zeta Global by 47.7% during the 1st quarter. Bank of America Corp DE now owns 3,853,723 shares of the company’s stock valued at $61,351,000 after buying an additional 1,244,057 shares during the last quarter. Institutional investors and hedge funds own 87.75% of the company’s stock.
About Zeta Global (Get Free Report)
Zeta Global is a technology company that provides data-driven marketing and customer-experience solutions to brands and agencies. Its platform helps organizations acquire, grow and retain customers by combining consumer data, artificial intelligence and marketing automation across digital channels.
The company’s offerings include the Zeta Marketing Platform, which supports audience discovery, campaign planning, activation, personalization and measurement. Zeta also provides data-management and analytics capabilities through its proprietary data assets, helping marketers develop customer insights and deliver coordinated campaigns across channels such as email, online advertising, connected television and other digital media.
Founded in 2007, Zeta Global serves enterprise marketers and agencies, primarily in the United States and other markets where digital advertising and customer-engagement services are in demand.
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Key Takeaways UiPath is moving beyond RPA as agentic AI and workflow orchestration gain enterprise traction.Zeta Global expects 39.4% sales growth and 34.3% EPS growth, versus 11.3% and 9.7% for UiPath.UiPath trades at 16.13X forward P/E versus 24.68X for Zeta Global, with both below their medians. UiPath (PATH - Free Report) and Zeta Global (ZETA - Free Report) are both enterprise AI software companies. UiPath focuses on automation, robotic process automation and agentic workflows, while Zeta Global specializes in AI-powered marketing, customer intelligence and data-driven engagement.
Both target large organizations seeking to use software, automation and proprietary data to drive measurable business outcomes at scale.
The Case of PATHUiPath is gaining traction in enterprise AI as customers increasingly deploy its agentic capabilities in live business environments. The shift from pilot programs to production use is significant because it indicates growing confidence in the technology and suggests that enterprises are finding practical ways to integrate agentic AI into everyday operations.
A key part of UiPath’s positioning is its ability to connect different elements of enterprise automation rather than function solely as a provider of standalone AI agents. Its platform can coordinate workflows across systems, automate execution and integrate AI-generated outputs into existing business processes. This capability could become increasingly important as enterprises deploy more AI agents and face greater complexity in managing interactions among agents, employees, data and applications.
UiPath is also broadening its AI portfolio. UiPath for Coding Agents is designed to simplify development and deployment, helping customers bring AI-driven automation into production more quickly. Shorter implementation cycles could reduce time to value and encourage enterprises to expand their use of the UiPath platform across additional workflows.
The company has further extended its automation capabilities with Maestro Case, which targets complex and long-running business processes involving multiple employees, systems and AI agents. Activities such as customer-service cases, investigations and approval processes often require numerous handoffs and are still managed through combinations of emails, spreadsheets and disconnected applications. Maestro Case aims to bring these elements into a coordinated workflow while retaining human involvement when judgment or oversight is required.
These developments highlight UiPath’s evolution beyond its traditional robotic process automation roots. Its increasing focus on AI orchestration, complex workflow management and enterprise-scale deployment could deepen customer engagement and support broader platform adoption, particularly among large organizations.
The Case of ZETAZeta Global’s expanding use of artificial intelligence is becoming an increasingly important driver of customer engagement with its platform. Athena by Zeta gives enterprise marketers a conversational interface for analyzing customer data, identifying opportunities and moving from insights to campaign execution. Because the offering is embedded within the Zeta Marketing Platform, customers can use AI without separating decision-making from their existing marketing workflows.
Early adoption trends indicate growing customer interest in Athena and broader use of AI across Zeta Global’s platform. The company has highlighted increasing engagement among large enterprise customers, with Athena being used to support campaign creation and marketing execution. This suggests that AI is becoming more deeply integrated into how customers interact with ZETA’s technology rather than remaining a standalone experimental capability.
Zeta Global’s AI proposition is also supported by its Data Cloud, which combines proprietary customer intelligence with the company’s decisioning capabilities. Rather than limiting AI to generating recommendations, ZETA is seeking to connect data analysis, audience creation, campaign activation and measurement within the same technology environment. This could increase the platform’s relevance as enterprises look to simplify fragmented marketing technology stacks and embed AI more directly into recurring marketing processes.
Strategic relationships are also broadening Zeta Global’s AI opportunity. The company is working with OpenAI to support Athena’s conversational capabilities, while its partnership with Palantir is intended to connect customer intelligence with broader enterprise data and operational decision-making infrastructure. ZETA has also extended Athena to agencies, widening the range of potential use cases beyond direct enterprise marketing teams.
Customer trends further point to deeper platform penetration. Zeta Global continues to expand its relationships with large customers while increasing engagement across its technology ecosystem. As AI capabilities become more closely integrated with marketing execution, broader adoption of Athena could help ZETA strengthen customer relationships, increase platform usage and deepen its position within enterprise marketing operations.
How Do Estimates Compare for PATH & ZETA?The Zacks Consensus Estimate for PATH’s current-year sales and EPS indicates year-over-year growth of about 11.3% and 9.7%, respectively.
Image Source: Zacks Investment Research
In comparison, ZETA’s current-year sales and EPS are projected to grow about 39.4% and 34.3% year over year, respectively.
Image Source: Zacks Investment Research
Valuation Favors PATH's Balanced Growth and ProfitabilityPATH has a forward 12-month P/E of 16.13X, well below its median of 25.57X. In contrast, ZETA's forward P/E of 24.68X is below its median of 62.49X.
PATH Is a Better BuyBoth UiPath and Zeta Global offer compelling exposure to the growing adoption of enterprise AI. ZETA’s strong growth prospects, expanding use of Athena and deepening enterprise engagement remain encouraging. However, PATH appears better positioned at present, supported by rising adoption of its agentic automation capabilities, broader workflow-orchestration opportunities and continued expansion beyond traditional robotic process automation. While both companies have meaningful long-term AI opportunities, UiPath’s combination of improving enterprise adoption, platform expansion and relatively attractive valuation makes it the better buy for investors seeking exposure to enterprise AI software.
While PATH currently carries a Zacks Rank #2 (Buy), ZETA has a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Did Zeta Global Holdings Corp. Insiders Breach their Fiduciary Duties to Shareholders?PR NewswireNEW YORK, Sept. 26, 2026Shareholders are encouraged to contact
Shareholders are encouraged to contact the firm to discuss their rights and options at no cost or obligation. We would handle any matter on a contingent fee basis, whereby you would not be responsible for out-of-pocket payment of our legal fees or expenses.
Shareholders should contact the firm immediately as there may be limited time to enforce your rights.
, /PRNewswire/ -- Halper Sadeh LLC, an investor rights law firm, is investigating whether certain officers and directors of Zeta Global Holdings Corp. (NYSE: ZETA) breached their fiduciary duties to shareholders.
If you currently own Zeta stock and are a long-term shareholder, you may be able to seek corporate governance reforms, the return of funds back to the company, a court-approved financial incentive award, or other relief and benefits. Please click here to learn more about your legal rights and options or contact Daniel Sadeh or Zachary Halper at (212) 763-0060 or [email protected] or [email protected].
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Zeta Global's super-scaled customer count reached 197 in Q2 2026, extending seven straight quarters of growth. Its long-term pace is expected to moderate.
Zeta Global Holdings Corp. (NYSE:ZETA) is trending, with a stock offering, a major U.K. expansion and a technical setup showing a strong trend meeting cooling momentum near its 52-week high all drawing attention.
Zeta stock is marginally lower. Why is ZETA stock falling? $25M Share Issuance for ServicesOn Sept. 11, Zeta filed to offer up to $25 million of Class A common stock, issuable as payment for services provided by an unnamed service provider under a contractual arrangement. The shares will be issued over the next several fiscal quarters as payments become due, with the number of shares tied to the stock’s volume-weighted average trading price over the five trading days preceding each payment date.
Names U.K. President, Expands London PresenceSeparately, on September 22, Zeta announced the appointment of Lalitha Stables as President, U.K., alongside the opening of a new London hub that brings together more than 120 U.K. employees. Stables previously served as General Manager and Country Manager, U.K., at HubSpot, and held leadership roles at Salesforce and Google. She will oversee Zeta’s U.K. growth strategy, enterprise customer relationships, and local go-to-market organization, working alongside Simon Davies, who leads Zeta’s media business across EMEA.
“We’re investing in the leadership, talent and intelligent AI infrastructure to help more U.K. enterprises turn AI’s potential into growth,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global.
Zeta Trades Near Its 52-Week HighZeta is still in a clear longer-term uptrend, trading above its 20-day, 50-day, 100-day, and 200-day moving averages, with the 50-day SMA above the 200-day SMA (the golden cross that occurred in June). That trend structure helps explain why pullbacks have tended to attract buyers over the past few months.
Momentum is the main thing to watch right now: MACD is below its signal line and the histogram is negative, which points to upside pressure fading versus the prior upswing. For non-technical readers, MACD compares two moving averages, and when it sits below its signal line it often means the rally is losing steam unless buyers step back in.
From a levels standpoint, the stock is sitting close to its 52-week high ($32.81), so traders often expect more two-way action as price tests that area. It’s also still about 2.5% above the 20-day SMA ($30.59), which is a common "mean reversion" zone if the pullback continues.
Key Resistance: $33.00 — a round-number area just above the current range where rebounds can stall Key Support: $29.50 — a nearby prior buy zone that also sits below the 20-day/50-day area, making it a key line for bulls to defend Read Next
Zeta Shares Edge LowerZETA Price Action: At the time of publication, Zeta shares are trading 1.19% lower at $30.78, according to data from Benzinga Pro.
Image via Shutterstock
This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Lalitha Stables named President, U.K., as Zeta brings together more than 120 employees and expands its local enterprise team.
LONDON--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the intelligent AI infrastructure company, today announced the appointment of Lalitha Stables as President, U.K., the opening of a new London hub and continued investment in local talent. The expansion brings together more than 120 U.K. employees in a single location, strengthening Zeta's ability to help enterprises build the intelligent AI infrastructure needed to turn proprietary data into better decisions and business growth, while accelerating the company's expansion across the U.K.
Stables, who previously served as General Manager and Country Manager, U.K., at HubSpot, Senior Vice President, EMEA Marketing Cloud, at Salesforce, and held leadership roles at Google, will lead Zeta's U.K. business. She will oversee Zeta's U.K. growth strategy, enterprise customer relationships and local go-to-market organization, expanding Zeta's presence across the U.K. while bringing the full breadth of the company's data, AI and marketing capabilities to customers. Stables will partner with Simon Davies, who oversees Zeta’s media business across EMEA from London. Together, they bring complementary expertise to customers, underscoring Zeta’s investment in senior leadership in the market.
"We’re investing in the leadership, talent and intelligent AI infrastructure to help more U.K. enterprises turn AI’s potential into growth,” said David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global. “Lalitha brings an exceptional record of building enterprise technology businesses. With Lalitha leading the U.K., Simon overseeing media across EMEA and our new London hub bringing the teams together, we’re strengthening our ability to deliver better outcomes for U.K.-based businesses and accelerate our growth in the market.”
“Enterprise marketers have never had more data and customer signals. The competitive advantage is how quickly they can turn those signals into intelligence, and intelligence into meaningful action,” said Lalitha Stables, President, U.K., at Zeta Global. “Zeta combines an exceptional data asset with AI, activation and solutions to help enterprises act with greater precision and learn from every outcome. Our investment in the U.K. gives customers the local expertise to put those capabilities to work.”
Zeta is continuing to expand its U.K. team across enterprise sales, customer growth, solutions consulting and marketing as it invests in supporting customers and partners across the U.K. market. For a full list of current opportunities, visit the Zeta Global careers page.
About Lalitha Stables
Lalitha Stables serves as President, U.K. at Zeta Global. She brings nearly three decades of experience leading enterprise technology organizations across EMEA, APAC and the U.K. Prior to joining Zeta, she served as General Manager and Country Manager, U.K., at HubSpot and as Senior Vice President, EMEA Marketing Cloud, at Salesforce. Earlier in her career, she spent more than a decade at Google, where she held a number of leadership roles, including Head of Partnerships for EMEA Public Sector. Throughout her career, she has built and scaled high-performing commercial organizations, led international expansion and helped enterprise businesses accelerate growth.
About Zeta Global
Zeta Global (NYSE: ZETA) is the intelligent AI infrastructure company helping enterprises transform proprietary data into enterprise intelligence. The Zeta Data Cloud and Athena by Zeta™ connect proprietary enterprise knowledge with advanced AI to enable better decisions, more effective customer engagement, and stronger business outcomes. With one of the industry's largest proprietary data assets, Zeta helps organizations accelerate AI transformation and build durable competitive advantage. Founded in 2007 by David A. Steinberg and John Sculley, Zeta is headquartered in New York City with offices worldwide. Learn more at www.zetaglobal.com.
Forward-Looking Statements
This press release, together with other statements and information publicly disseminated by the Company, contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The Company intends such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995 and includes this statement for purposes of complying with these safe harbor provisions. Any statements made in this press release that are not statements of historical fact are forward-looking statements and should be evaluated as such. Forward-looking statements include information concerning our anticipated future financial performance, our market opportunities and our expectations regarding our business plan and strategies. These statements often include words such as “anticipate,” “believe,” “could,” “estimates,” “expect,” “forecast,” “guidance,” “intend,” “may,” “outlook,” “plan,” “projects,” “should,” “suggests,” “targets,” “will,” “would” and other similar expressions. We base these forward-looking statements on our current expectations, plans and assumptions that we have made in light of our experience in the industry, as well as our perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate under the circumstances at such time. Although we believe that these forward-looking statements are based on reasonable assumptions at the time they are made, you should be aware that many factors could affect our business, results of operations and financial condition and could cause actual results to differ materially from those expressed in the forward-looking statements. These statements are not guarantees of future performance or results.
The forward-looking statements are subject to and involve risks, uncertainties and assumptions, and you should not place undue reliance on these forward-looking statements. These cautionary statements should not be construed by you to be exhaustive and the forward-looking statements are made only as of the date of this press release. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.
Zeta Global (NYSE:ZETA – Get Free Report) and Nutanix (NASDAQ:NTNX – Get Free Report) are both technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, institutional ownership, profitability, valuation, dividends, analyst recommendations and risk.
Institutional & Insider Ownership 87.7% of Zeta Global shares are held by institutional investors. Comparatively, 85.3% of Nutanix shares are held by institutional investors. 10.7% of Zeta Global shares are held by company insiders. Comparatively, 2.4% of Nutanix shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Profitability This table compares Zeta Global and Nutanix’s net margins, return on equity and return on assets.
Net Margins Return on Equity Return on Assets Zeta Global -0.15% 5.32% 3.15% Nutanix 52.81% -90.13% 9.09% Volatility and Risk Zeta Global has a beta of 1.43, indicating that its stock price is 43% more volatile than the S&P 500. Comparatively, Nutanix has a beta of 0.62, indicating that its stock price is 38% less volatile than the S&P 500. Analyst Ratings This is a breakdown of current recommendations for Zeta Global and Nutanix, as provided by MarketBeat.
Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Zeta Global 1 3 10 0 2.64 Nutanix 0 9 9 0 2.50 Zeta Global presently has a consensus target price of $30.77, suggesting a potential upside of 0.75%. Nutanix has a consensus target price of $72.71, suggesting a potential upside of 11.15%. Given Nutanix’s higher probable upside, analysts clearly believe Nutanix is more favorable than Zeta Global.
Earnings and Valuation This table compares Zeta Global and Nutanix”s gross revenue, earnings per share and valuation.
Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Zeta Global $1.30 billion 5.88 -$31.51 million ($0.02) -1,527.00 Nutanix $2.85 billion 6.20 $1.51 billion $5.16 12.68 Nutanix has higher revenue and earnings than Zeta Global. Zeta Global is trading at a lower price-to-earnings ratio than Nutanix, indicating that it is currently the more affordable of the two stocks.
Summary Nutanix beats Zeta Global on 8 of the 14 factors compared between the two stocks.
About Zeta Global (Get Free Report)
Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company’s Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry’s opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent. It also offers various types of product suites, such as agile intelligence suite, which synthesizes Zeta’s data and data generated by its customers to uncover consumer insights that are translated into marketing programs; and CDP, which helps in consolidating multiple databases and internal and external data feeds and organize data based on needs and performance metrics. Zeta Global Holdings Corp. was incorporated in 2007 and is headquartered in New York, New York.
About Nutanix (Get Free Report)
Nutanix, Inc. engages in the provision of a cloud platform leveraging web-scale engineering and consumer-grade design. It operates through the following geographic segments: United States, Europe, the Middle East, Africa, Asia Pacific, and Other Americas. The firm also provides software solutions and cloud services to customers’ enterprise infrastructure. The company was founded by Dheeraj Pandey, Ajeet Singh, and Mohit Aron in 2009 and is headquartered in San Jose, CA.
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Zeta Global Holdings Corp. (ZETA) Citi's 2026 Global TMT Conference September 9, 2026 8:50 AM EDT
Company Participants
Christopher Greiner - Chief Financial Officer
Winnie Shen
Conference Call Participants
Ronald Josey - Citigroup Inc. Exchange Research
Presentation
Ronald Josey
Citigroup Inc. Exchange Research
Chris, Winnie, thank you for joining us. Good morning, everyone. Let's get started. I'm Ron Josey. I lead coverage here of the Internet sector at Citi. And look, always excited to have Zeta, the Zeta team with us today. Chris and Winnie represent Zeta. Zeta is, I think everybody, for those who don't know Zeta. Zeta is sort of at the crossroads of a lot of different enterprise and advertising areas, so to speak, right? So when it comes to data cloud, when it comes to MarTech, when it comes to marketing tech, when it comes to advertising tech, when it comes to AI infrastructure, Zeta is there.
So anyway, thank you for coming, both of you today. And what I wanted to do is maybe we'll kick off really quickly, just Chris, tell us about what Zeta is in your words and introduce yourself. And then Winnie, I'm going to come to you next because Winnie, by the way, is the Head of the Data Cloud, I believe, at Zeta. So a treat to have you with us today. We're going to get the nitty gritty on what is the data cloud. Chris, you know everything about the business. So...
Christopher Greiner
Chief Financial Officer
And we give her an IR badge for far too much of her time that she wants to do, she's amazing. Yes. So I'll start off with where we pioneered our footprint. But as you said, that footprint now and really the application of what we can do, we're being pulled in directions that we didn't anticipate, but
Data-analysis company Zeta Global, Inc. (ZETA) up 51% in 2026 thanks to institutional inflows.
ZETA
-1.79%
ZETA combines data, AI, automation, and execution into a single platform to turn data into strategic decisions with measurable outcomes – and its initial marketing focus is broadening. The company’s second-quarter 2026 report showed $443 million in revenue (a 44% year-over-year gain), adjusted EBITDA of $92 million (a 56% jump), net income of $8.2 million or $0.03 per share (after a loss of nearly $13 million the prior quarter), and offered full-year EPS guidance of $0.11.
It’s no wonder ZETA shares are up 51% this year – and they could rise more. MoneyFlows data shows how Big Money investors are once again betting heavily on the forward picture of the stock.
Zeta Global Brings in Big Money Institutional volumes reveal plenty. In the last year, ZETA has enjoyed strong investor demand, which we believe to be institutional support.
Each green bar signals unusually large volumes in ZETA shares. They reflect our proprietary inflow signal, pushing the stock higher:
ZETA shares saw big institutional inflows over the last year, gaining 65.8%. Source: www.moneyflows.com Plenty of technology names are under accumulation right now. But there’s a powerful fundamental story happening with Zeta Global.
Zeta Global Fundamental Analysis Institutional support and a healthy fundamental backdrop make this company worth investigating. As you can see, ZETA has had strong sales and earnings growth:
Also, EPS is estimated to ramp higher this year by +23.6%.
Now it makes sense why the stock has been generating Big Money interest. ZETA has a track record of strong financial performance.
Marrying great fundamentals with our proprietary software has found some big winning stocks over the long term.
Zeta Global has been a top-rated stock at MoneyFlows. That means the stock has unusual buy pressure and growing fundamentals. We have a ranking process that showcases stocks like this on a weekly basis.
It’s made the rare Outlier 20 report six times in the last year. The blue bars below show when ZETA was a top pick in 2026…institutions are buying up the shares:
Six outlier inflow signals in the last year could bode well for ZETA shares over time – the stock is up 29.4% since the first one. Source: www.moneyflows.com Tracking unusual volumes reveals the power of money flows.
This is a trait that most outlier stocks exhibit…the best of the best. Big Money demand drives stocks upward.
Zeta Global Price Prediction The ZETA revival isn’t new at all. Big Money buying in the shares is signaling to take notice. Given the historical gains in share price and strong fundamentals, this stock could be worth a spot in a diversified portfolio.
Disclosure: the author holds no position in ZETA at the time of publication.
If you are a Registered Investment Advisor (RIA) or a serious investor, take your investing to the next level. MoneyFlows created 11 Frontiers indexes to help serious investors capture AI-driven themes and learn the leading stocks in each Frontier. Get started here.
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Lucas is a well-versed equity investor and educator. He currently is co-founder of research and analytics firm, MAPsignals.com, which focuses on finding outlier stocks by following the Big Money.
Zeta Global has surged 69% over the past three months, dramatically outperforming its benchmark's 4% gain. I remain confident in ZETA's bullish thesis, seeing no structural issues that would warrant a change in outlook. Business performance is accelerating, supporting continued optimism for the AI-powered company's prospects.
It has been about a month since the last earnings report for Zeta Global Holdings (ZETA - Free Report) . Shares have added about 12.5% in that time frame, outperforming the S&P 500.
Will the recent positive trend continue leading up to its next earnings release, or is Zeta due for a pullback? Before we dive into how investors and analysts have reacted as of late, let's take a quick look at the latest earnings report in order to get a better handle on the important drivers.
Earnings of 21 cents per share beat the Zacks Consensus Estimate of 20 cents by 5%. GAAP earnings improved to 3 cents per share as the company generated net income of $8.2 million compared with a net loss of $12.8 million a year ago.
Revenues surged 43.5% year over year to $442.8 million, surpassing the consensus estimate of $420.2 million by 5.4%. Growth reflected strong AI adoption, customer expansion and higher platform usage. Super-scaled customers and their average revenue per user each increased 17%.
The stock gained 6% since the earnings release on Aug. 4 in response to the better-than-expected results and as guidance was strong. For the third quarter of 2026, Zeta expects revenues between $469 million and $472 million, implying growth of 39-40%. The midpoint increased by $10 million from the prior outlook.
Adjusted EBITDA is projected between $115 million and $116 million, representing growth of 47-49%. The corresponding margin is expected between 24.4% and 24.7%.
Management raised its 2026 revenue guidance to $1.811-$1.824 billion from a prior midpoint of $1.785 billion. The revised range indicates growth of 39-40%, or 24-25% excluding M&A and political candidate revenues.
Adjusted EBITDA is now expected between $404.1 million and $406.3 million. Free cash flow guidance increased to $254.8-$255.8 million, while GAAP earnings guidance rose to 9-11 cents per share.
ZETA Benefits From Broad-Based Revenue GrowthSecond-quarter revenues increased from $308.4 million in the year-ago period. Excluding acquisitions, revenues rose 28%, marking the company’s 21st consecutive quarter of more than 20% growth after excluding M&A and political candidate revenues.
Demand was broad-based across industries. Eight of Zeta’s top 10 verticals posted more than 20% trailing-12-month growth. Consumer and retail, financial services, automotive and healthcare accelerated from the preceding quarter.
The total sales pipeline expanded more than 60% year over year and increased by more than $100 million over the past 90 days. Pipeline creation per seller more than doubled, while average contract values for deals won increased more than 40%.
Zeta’s Customer Metrics Exceed Long-Term ModelThe number of super-scaled customers, which generate at least $1 million in trailing-12-month revenues, reached 197. This compares with 168 a year earlier and 189 in the first quarter, marking seven consecutive quarters of sequential growth.
Super-scaled customer average revenue per user reached $1.8 million, up from $1.6 million a year ago. Both customer-count growth and ARPU growth exceeded the ranges in Zeta’s 2028 model.
Customers using more than one use case increased 90% year over year, while those employing at least five channels rose more than 50%. Cross-sell and upsell deals won advanced 43%, reflecting traction from the One Zeta sales initiative and Marigold cross-selling.
ZETA’s AI Adoption Supports Platform ExpansionMore than 40% of super-scaled customers became monthly active Athena users within 130 days of its enterprise launch. Among all customers, the 20% that comprehensively adopted Zeta’s AI tools generated roughly 70% of revenues.
Within the super-scaled group, the 50% of customers with comprehensive AI adoption accounted for 75% of revenues. These AI-intensive users grew four times faster than customers still in the early stages of adoption.
Athena engagement is increasingly voice-based, with 83% of customer interactions conducted through spoken commands. Management also noted that 90% of new code generated during the quarter was automated, helping accelerate product development.
Zeta Delivers Margin and Cash Flow GainsAdjusted EBITDA increased 56% year over year to $91.7 million. Adjusted EBITDA margin expanded 170 basis points to 20.7%, reflecting integration savings and restructuring benefits from Marigold.
Operating expenses totaled $425.8 million compared with $313.5 million a year ago. Cost of revenues was $181 million, while selling and marketing, general and administrative, and research and development expenses were $104 million, $75.9 million and $42.2 million, respectively.
Operating cash flow rose 65% to $69.2 million. Free cash flow advanced 73% to $58 million, while free cash flow margin improved 220 basis points to 13.1%.
Zeta ended the quarter with cash and cash equivalents of $310 million and long-term borrowings of $197.5 million. The company also repurchased $29.9 million of shares during the quarter.
How Have Estimates Been Moving Since Then?It turns out, fresh estimates have trended upward during the past month.
VGM ScoresAt this time, Zeta has a great Growth Score of A, though it is lagging a lot on the Momentum Score front with an F. Charting a somewhat similar path, the stock has a score of D on the value side, putting it in the bottom 40% for value investors.
Overall, the stock has an aggregate VGM Score of C. If you aren't focused on one strategy, this score is the one you should be interested in.
OutlookEstimates have been broadly trending upward for the stock, and the magnitude of these revisions has been net zero. Notably, Zeta has a Zacks Rank #3 (Hold). We expect an in-line return from the stock in the next few months.
Key Takeaways ZETA's Q2 revenues jumped 43.5% to $442.8 million, with organic growth of 28%.Zeta Global raised 2026 revenue guidance to $1.82 billion and adjusted EBITDA to about $405 million.ZETA's higher-cost social mix and agency exposure could pressure margins and cash-flow timing. Zeta Global Holdings Corp.’s (ZETA - Free Report) growth prospects include AI-led adoption, expanding customer relationships and Marigold synergies. However, channel-mix pressure, agency exposure and the execution required to achieve full-year GAAP profitability limit the case for a more bullish stance.
AI-Native Momentum Strengthens ZETA’s PositionZeta’s second-quarter 2026 revenues increased 43.5% year over year to $442.8 million, including $48.1 million from Marigold. Excluding acquisitions, revenues grew 28%. Eight of its top 10 industries expanded more than 20% on a trailing-12-month basis, while the sales pipeline increased more than 60% year over year.
The results suggest that enterprises are increasingly consolidating marketing functions onto AI-native platforms capable of delivering measurable returns. Athena became available to all Zeta Marketing Platform customers in the first quarter and is helping simplify workflows and expand platform adoption.
Super-scaled customer ARPU increased 17% to $1.8 million in the second quarter, exceeding Zeta’s 12-16% long-term model. Customers using more than one use case increased 90%, while those using five or more channels rose more than 50%. Cross-sell and upsell deals also grew 43%, indicating that customers are expanding beyond initial platform deployments.
Beat-and-Raise Record Improves VisibilityThe second quarter marked Zeta’s 20th consecutive beat-and-raise quarter. Management lifted its 2026 revenue guidance midpoint to $1.82 billion and raised the adjusted EBITDA midpoint to approximately $405 million. Free cash flow guidance increased to a midpoint of $255 million, representing 63% conversion of adjusted EBITDA.
Zeta also raised its full-year GAAP earnings guidance to 9-11 cents per share after generating second-quarter GAAP net income of $8.2 million, or 3 cents per share. However, the company still posted a $5.1 million GAAP net loss for the first half, making continued second-half operating leverage important.
Marigold integration savings contributed to second-quarter efficiency gains across research and development, general and administrative, and sales and marketing expenses. Cross-selling Marigold’s loyalty offerings with Zeta’s acquire-and-grow use cases provides an additional expansion opportunity.
Cash Generation and Buybacks Support ShareholdersSecond-quarter free cash flow increased 73% year over year to $58 million, while operating cash flow rose 65% to $69 million. Zeta repurchased approximately 1.65 million shares for $29.9 million during the quarter.
As of July 30, the company had spent $74.6 million on share repurchases in 2026 and had approximately $89.4 million remaining under its authorization. Stronger cash generation and active repurchases support shareholder value while giving Zeta flexibility to fund growth initiatives.
Channel Mix and Agency Exposure Warrant CautionZeta’s cost of revenues represented approximately 41% of second-quarter revenues, up 300 basis points year over year, primarily because new agency customers initially adopted higher-cost social channels. Although the ratio improved 10 basis points sequentially and social remains accretive to adjusted EBITDA and free cash flow, slower migration toward Zeta-owned channels could restrain gross-margin improvement.
Management expects third-quarter adjusted EBITDA margin of 24.4-24.7%, up from 20.7% in the second quarter. Achieving this improvement depends on integration savings, expense leverage and a favorable channel mix.
Discretionary industries were among the strongest contributors to first-quarter pipeline growth, while agencies typically have longer payment cycles. Consequently, macroeconomic weakness or slower campaign spending could introduce variability in revenue and cash-flow timing.
Earnings Estimates Remain EncouragingThe Zacks Consensus Estimate for third-quarter 2026 revenues is pegged at $470.48 million, implying 39.5% year-over-year growth. The consensus estimate for earnings of 28 cents suggests growth of 27.3%.
For 2026, the consensus estimate indicates revenues of $1.82 billion and earnings of 98 cents per share, representing respective increases of 39.4% and 34.3%. Revenues and earnings are projected to grow another 14.4% and 26.9%, respectively, in 2027.
Last WordsZeta’s strong AI adoption, expanding pipeline, Marigold synergies and improving cash generation argue against exiting the stock. Nevertheless, channel-mix pressure, discretionary exposure and dependence on second-half execution temper the near-term upside.
The company’s Zacks Rank #3 (Hold) appropriately captures this risk-reward balance. Existing investors may continue holding ZETA while monitoring margin progression, Athena monetization and the transition of agency spending toward Zeta-owned channels.
Stocks to ConsiderA couple of better-ranked stocks in the broader Business Services sector are Bright Horizons Family Solutions Inc. (BFAM - Free Report) and CBIZ, Inc. (CBZ - Free Report) .
Bright Horizons Family Solutions carries a Zacks Rank #2 (Buy) at present. It has a long-term earnings growth expectation of 13.9%. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
BFAM delivered a trailing four-quarter earnings surprise of 7.6%, on average.
CBIZ also carries a Zacks Rank of 2 at present. It has a long-term earnings growth expectation of 11.6%.
CBZ beat earnings estimates in three of the last four quarters and missed once, with an average earnings surprise of 8.9%.
On August 20, 2026, Zeta Global Holdings Corp
ZETA -3.27% 79
shares fell 3.3% to a current price of $27.85, reflecting a broader volatility in its recent price performance. Over the past week, ZETA has seen a decrease of 6.0%, but year-to-date, the stock is up 36.9%, demonstrating substantial growth compared to its 52-week range of $14.37 to $29.89.
GF Value™ verdict: Current price ($27.85) vs GF Value ($21.22), indicating a 31.2% overvaluation.GF Score™: 79/100, suggesting an above-average overall performance.Notable signal: Insider activity shows $0.4M sold over the past 12 months with no buying activity.Is ZETA Overvalued or Undervalued?Zeta Global Holdings Corp appears to be overvalued in light of its current market price compared to the GF Value™, which estimates intrinsic value at $21.22. This implies that the stock is trading at a premium of 31.2%, indicating a potential risk for investors. The GF Valuation label classifies the stock as significantly overvalued, suggesting that the current price does not adequately reflect the company's actual worth.
GF Value™ is GuruFocus' unique measure of intrinsic value, calculated from a combination of historical trading multiples, past growth patterns, and anticipated future performance. Given that ZETA is unprofitable and cash-flow-negative, traditional earnings-based valuations like the Price-to-Earnings (P/E) ratio are less applicable, highlighting the need for a Price-to-Sales (P/S) analysis instead. Historically, ZETA has traded at a P/S ratio of approximately 2.4x, and the current conditions prompt a reevaluation of its sales-based valuation metrics in light of its profitability struggles.
How Does ZETA's Valuation Compare to Its History?MetricCurrentHistoricalForward P/E28.2xN/AWith a forward P/E of 28.2x, ZETA is trading above its historical norms, reinforcing the notion of overvaluation. This elevated P/E suggests that the stock is priced higher than its historical averages, aligning with the GF Value™ assessment of being significantly overvalued. Such a disparity poses risks, especially in a market environment sensitive to valuation metrics.
What Does ZETA's GF Score™ Tell Us?The GF Score™ evaluates various aspects of a company's performance, including financial health, profitability, growth potential, valuation, and momentum. ZETA's GF Score™ stands at 79/100, indicating a solid performance relative to its peers.
MetricRatingGF Score™79Financial Strength8/10Profitability3/10Growth9/10Valuation5/10Momentum10/10The GF Score™ indicates ZETA's financial strength is commendable at 8/10, while its profitability ranks lower at 3/10, highlighting a significant area of concern. Conversely, the growth rank is robust at 9/10, coupled with a perfect momentum score of 10/10, suggesting that while the company is facing challenges in profitability, it has strong growth prospects and positive momentum in the market.
What Are Gurus and Insiders Doing with ZETA?Currently, 4 investment gurus hold ZETA shares, with 2 increasing their positions and 3 trimming their stakes in recent quarters. This mixed activity among gurus indicates a cautious yet aware approach to the stock's potential.
On the insider front, Zeta's executives sold $0.4 million worth of shares over the last year, without any buying activity. Such selling can often signal a lack of confidence from insiders regarding the stock's future performance, which may warrant caution from potential investors looking at the company.
What This Means for InvestorsOverall, Zeta Global Holdings Corp appears to be overvalued based on the current price versus its GF Value™ estimate. While there are aspects of the company, such as its financial strength and growth potential, that are promising, the current valuation raises red flags for potential investors. Understanding the dynamics of the company's performance and valuation metrics is crucial before making investment decisions. For further insights, visit the Zeta Global Holdings Corp
ZETA -3.27% 79
stock page, and explore additional resources on the GF Value™ page or the GuruFocus Stock Screener.
Frequently Asked QuestionsWhat is ZETA's GF Score™?
ZETA's GF Score™ is 79/100, indicating above-average performance relative to its peers in the market.
Is ZETA overvalued or undervalued?
ZETA is considered overvalued based on the GF Value™, which estimates intrinsic value at $21.22 compared to the current price of $27.85.
What is ZETA's P/E ratio?
ZETA's forward P/E ratio is 28.2x, which is above its historical valuation norms and supports the assertion of overvaluation based on GF Value™ metrics.
This stock alert was generated using automated technology and GuruFocus financial data to provide readers with timely and accurate market reporting. This content was reviewed by GuruFocus editorial team prior to publication. Please send any questions or comments about this story to [email protected].
Athena AI superusers grow four times faster, while comprehensive adopters generate roughly 70% of Zeta's total revenue. Superscale customers increased 17% to 197, while ARPU rose 17% to $1.8 million as cross-selling accelerated. Adjusted EBITDA grew 56% to $92 million, while free cash flow surged 73% as operating leverage strengthened.
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Zeta Global (ZETA +3.75%) is gaining market share, but that might not be enough to constitute a buy.
*Stock prices used were the afternoon prices of Aug. 11, 2026. The video was published on Aug.13, 2026.
Parkev Tatevosian, CFA has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. Parkev Tatevosian is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.
Cetera Investment Advisers grew its position in Zeta Global Holdings Corp. (NYSE:ZETA – Free Report) by 133.5% in the first quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The fund owned 79,181 shares of the company’s stock after acquiring an additional 45,264 shares during the period. Cetera Investment Advisers’ holdings in Zeta Global were worth $1,261,000 at the end of the most recent reporting period.
Several other institutional investors and hedge funds have also modified their holdings of ZETA. Vanguard Group Inc. lifted its position in Zeta Global by 6.1% during the 4th quarter. Vanguard Group Inc. now owns 23,051,314 shares of the company’s stock worth $469,094,000 after buying an additional 1,325,717 shares in the last quarter. Contour Asset Management LLC grew its holdings in Zeta Global by 26.3% during the 4th quarter. Contour Asset Management LLC now owns 11,162,626 shares of the company’s stock worth $227,159,000 after acquiring an additional 2,327,907 shares during the last quarter. Disciplined Growth Investors Inc. MN acquired a new stake in Zeta Global in the 3rd quarter valued at about $121,502,000. Goldman Sachs Group Inc. increased its position in Zeta Global by 13.7% in the 4th quarter. Goldman Sachs Group Inc. now owns 5,582,446 shares of the company’s stock valued at $113,603,000 after acquiring an additional 673,145 shares in the last quarter. Finally, Capital World Investors raised its stake in shares of Zeta Global by 0.7% in the fourth quarter. Capital World Investors now owns 5,013,776 shares of the company’s stock worth $102,030,000 after acquiring an additional 33,923 shares during the last quarter. 87.75% of the stock is owned by institutional investors and hedge funds.
Zeta Global Stock Down 2.2% NYSE:ZETA opened at $28.50 on Thursday. Zeta Global Holdings Corp. has a 1 year low of $14.36 and a 1 year high of $29.89. The stock has a 50-day moving average price of $21.57 and a two-hundred day moving average price of $19.03. The stock has a market cap of $7.10 billion, a price-to-earnings ratio of -1,425.00, a PEG ratio of 4.11 and a beta of 1.39. The company has a current ratio of 2.38, a quick ratio of 2.38 and a debt-to-equity ratio of 0.21.
Zeta Global (NYSE:ZETA – Get Free Report) last announced its quarterly earnings results on Tuesday, August 4th. The company reported $0.03 earnings per share for the quarter, missing analysts’ consensus estimates of $0.20 by ($0.17). The company had revenue of $442.77 million during the quarter, compared to the consensus estimate of $420.61 million. Zeta Global had a negative net margin of 0.15% and a positive return on equity of 5.32%. The business’s quarterly revenue was up 43.6% compared to the same quarter last year. During the same period in the previous year, the firm posted ($0.10) EPS. As a group, equities analysts expect that Zeta Global Holdings Corp. will post 0.21 earnings per share for the current year.
Insider Activity In other Zeta Global news, Director Jeanine Silberblatt sold 7,500 shares of the business’s stock in a transaction that occurred on Friday, June 12th. The stock was sold at an average price of $19.89, for a total transaction of $149,175.00. Following the transaction, the director owned 50,350 shares of the company’s stock, valued at $1,001,461.50. The trade was a 12.96% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Corporate insiders own 10.74% of the company’s stock.
Analyst Upgrades and Downgrades A number of brokerages have commented on ZETA. DA Davidson increased their price objective on Zeta Global from $30.00 to $32.00 and gave the company a “buy” rating in a research report on Wednesday, August 5th. Wall Street Zen upgraded Zeta Global from a “hold” rating to a “buy” rating in a research report on Sunday. Bank of America upped their price target on Zeta Global from $24.00 to $28.00 and gave the company a “buy” rating in a research note on Wednesday, June 24th. Royal Bank Of Canada raised their price target on Zeta Global from $29.00 to $31.00 and gave the company an “outperform” rating in a report on Wednesday, August 5th. Finally, Citigroup lifted their price objective on Zeta Global from $26.00 to $35.00 and gave the stock a “buy” rating in a research report on Tuesday. Ten research analysts have rated the stock with a Buy rating, four have given a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and an average target price of $30.31.
Get Our Latest Report on Zeta Global
Zeta Global Company Profile (Free Report)
Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.
At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.
See Also Five stocks we like better than Zeta Global GE Vernova’s AI Power Boom Faces a Profit Test Cardinal Health Earnings: Can Perfection Get Priced In Twice? Nebius’ Q2 Beat Shows the AI Bottleneck Is Capacity, Not Demand Legacy Jet Builders Stall While Embraer Accelerates to New Highs Want to see what other hedge funds are holding ZETA? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Zeta Global Holdings Corp. (NYSE:ZETA – Free Report).
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Explore the exciting world of Zeta Global (ZETA +5.85%) with our contributing expert analysts in this Motley Fool Scoreboard episode. Check out the video below to gain valuable insights into market trends and potential investment opportunities!
*Stock prices used were the prices of Jun. 17, 2026. The video was published on Aug. 11, 2026.
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Zeta Global (NYSE:ZETA) reported second-quarter 2026 revenue of $443 million, up 44% from a year earlier, or 28% excluding revenue from mergers and acquisitions. The company said the result marked its 20th consecutive quarter of beating and raising its outlook.
Adjusted EBITDA rose 56% year over year to $92 million, producing a 20.7% margin that expanded 170 basis points. Zeta also reported GAAP net income of $8.2 million, or $0.03 per share, compared with a net loss of $12.8 million in the prior-year quarter. Free cash flow reached $58 million, an increase of 73% from a year earlier.
“We delivered our 20th consecutive beat and raise quarter,” Co-Founder, Chairman and CEO David Steinberg said. He described Zeta as evolving beyond its historical marketing-technology positioning into an “intelligent AI infrastructure platform,” with marketing as its first application rather than its sole focus.
Guidance Raised Across Revenue, Profit and Cash Flow Based on its second-quarter performance, Zeta raised the midpoint of its full-year revenue outlook by $33 million to $1.818 billion. The updated forecast implies 39% annual revenue growth, or 25% growth excluding M&A and political candidate revenue.
Third-quarter revenue is expected to be $471 million at the midpoint, up $10 million from prior guidance. Full-year adjusted EBITDA guidance was increased by $8 million at the midpoint to $405 million. Third-quarter adjusted EBITDA is forecast at $115 million at the midpoint, up $3 million from the previous outlook. Full-year free-cash-flow guidance rose by $20 million at the midpoint to $255 million. Full-year GAAP EPS guidance increased to a midpoint of $0.10, compared with the prior range of $0.02 to $0.04. Chief Financial Officer Chris Greiner said the outlook retains a 2% to 5% cushion and assumes minimal contribution from new partnership-related revenue. The company maintained its prior second-half outlook for political candidate revenue of $7 million in the third quarter and $8 million in the fourth quarter.
Greiner said Zeta’s full-year GAAP EPS outlook excludes the possible impact of a one-time tax benefit associated with the release of a valuation allowance, which he said has a reasonable probability of occurring later in the year.
AI Adoption and Platform Usage Zeta highlighted adoption of Athena, its conversational AI offering, as a driver of engagement and expansion. Since Athena became available to enterprise customers about 130 days ago, more than 40% of super-scaled customers have become monthly active users, according to Greiner. Super-scaled customers are those with at least $1 million in annual revenue.
The company said 83% of Athena customer interactions are now spoken. Steinberg said OpenAI powers Athena’s voice functionality, while Zeta’s own inference models make decisions using the company’s Data Cloud. He said no large language models access data within Zeta’s Data Cloud.
According to Zeta, the 20% of its overall customer base that has comprehensively adopted its AI tools accounts for roughly 70% of revenue. Among super-scaled customers, the 50% that have comprehensively adopted those tools produce 75% of super-scaled customer revenue. These AI-focused users grew four times faster than customers still early in adoption, Greiner said.
Zeta also said the customers with the most extensive AI adoption had year-to-date net revenue retention 400 basis points above the company-wide level and more than 20 percentage points above customers with lower adoption. The company said its super-scaled customer relationships average 56 months, compared with 48 months several years ago.
Steinberg added that 90% of new code generated during the quarter was automated, up from 75% in the first quarter. He said this has shortened product-development cycles and allowed Zeta to respond more quickly to customer requests.
Customer Growth, Sales Productivity and Partnerships Zeta ended the quarter with 197 super-scaled customers, up 17% year over year. Quarterly average revenue per super-scaled customer was $1.8 million, also up 17%. Greiner said both growth measures exceeded the company’s longer-term model assumptions.
The company pointed to cross-selling activity under its One Zeta initiative and following its Marigold acquisition. Customers using more than one use case increased 90% year over year, while customers using five or more channels rose more than 50%. Cross-sell and upsell deals won during the quarter increased 43%.
Zeta said its total sales pipeline increased more than 60% from a year earlier and by more than $100 million over the preceding 90 days. Pipeline creation per seller more than doubled year over year, while average contract values on closed deals rose more than 40%. Quota-carrying headcount totaled 198, up 11% from a year earlier and one employee sequentially.
The company cited demand across consumer and retail, telecommunications, healthcare, financial services and automotive. Eight of its top 10 industries grew more than 20% year over year on a trailing-12-month basis, Greiner said.
Steinberg said Zeta is seeing a marketing-cloud replacement cycle among large enterprises. He cited Gap as a customer that selected Zeta under a multiyear agreement as its system of record for a next-generation marketing stack. Steinberg said Zeta displaced Salesforce and three other vendors in that deployment.
Expansion Beyond Marketing Zeta also discussed Zeta Business Intelligence, or ZBI, which it said expands the platform into a fourth use case beyond customer acquisition, growth and retention. Steinberg described ZBI as a tool for using business and customer data to make predictions and take action in real time, rather than simply creating static reports.
He said initial ZBI applications include helping a sports and entertainment company evaluate entertainment spending and streaming-distribution relationships, as well as helping an energy drink brand quantify its impact on retail partners. Zeta is being “pulled into” such uses by customers, Steinberg said, and is productizing customer requests by industry.
The company also highlighted expanded relationships with OpenAI, Snowflake and Palantir. Zeta said its Data Cloud was fully integrated with Palantir Foundry as of July 31 and that it had already secured multiple initial combined-sale agreements. Steinberg said the Foundry integration is complete and seamless for customers.
During the quarter, Zeta deployed $29.9 million to repurchase 1.6 million shares. Through July 30, it had spent $74.6 million on repurchases and had approximately $89.4 million remaining under its authorization. The company also closed a new $1 billion credit facility, including a $250 million term loan and an undrawn $750 million revolving credit facility.
About Zeta Global (NYSE:ZETA) Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.
At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.
Palantir’s Valuation Problem Just Met 2 New Growth CatalystsZeta Global NYSE: ZETA executives outlined the company’s strategy to consolidate marketing technology tools, expand adoption of its artificial intelligence products and pursue joint-selling opportunities through partnerships during KeyBanc’s Technology Leadership Forum in Park City, Utah.
Chris Greiner, Zeta Global’s chief financial officer, said the company primarily serves large enterprises across all 15 industry verticals. Its top 10 verticals represent about 90% of revenue, with no concentration in one or two sectors, he said. Greiner added that eight of its top 10 verticals grew more than 20% in the prior quarter.
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As Digital Ad Spend Hits a High, These Firms Could Reap RewardsZeta’s platform is designed to support marketers’ efforts to retain customers, increase wallet share among existing customers and acquire new customers across digital channels. Greiner said the company can typically replace eight to 12 vendors during an initial implementation, positioning Zeta as a consolidation point for brands managing numerous marketing point solutions.
Data Cloud and Athena Adoption Will Margiloff, Zeta’s chief growth officer and vice chairman, said the company’s data asset is the largest open-web, non-walled-garden dataset. He said the data can help customers enrich their understanding of existing consumers and identify prospective customers with attributes similar to their best customers.
The Next Market Leaders? 5 Growth Stocks to Watch in 2026The company has also introduced Athena, a conversational AI interface intended to make Zeta’s platform easier for marketers to use. Greiner said customers had previously found the breadth of Zeta’s platform potentially intimidating, even as they recognized the value of its data and capabilities.
About 140 to 150 days after Athena became generally available, 40% of Zeta’s approximately 200 “super scaled” customers, or those generating more than $1 million in annual revenue, were monthly active users, Greiner said. He added that 83% of those customers’ platform interactions were conversational.
Greiner said conversational usage has led to the creation of more audiences and campaigns, which could support subsequent usage revenue when clients activate campaigns through channels such as connected television, email, mobile, audio and social media.
Margiloff said Athena could reduce the implementation hurdle historically associated with marketing technology, allowing users to interact with the platform without needing to be technical specialists.
Agency and Palantir Opportunities Zeta is also using its platform and data to deepen relationships with marketing agency holding companies, according to Margiloff. He said agencies can use Zeta’s Data Cloud not only to serve their existing marketer clients, but also to develop more informed pitches for prospective clients. If agencies win those clients, they may then use Zeta’s platform to support the business, he said.
Greiner also discussed Zeta’s partnership with Palantir Technologies and its Foundry platform. The relationship includes joint revenue and customer-count goals, he said, and Zeta has identified a pipeline of existing U.S. commercial Palantir customers that spend more than $1 billion on marketing. Greiner characterized that opportunity as incremental to Zeta.
He described Palantir’s role as helping enterprises create a machine-readable “digital twin” of data within their operations, while Zeta provides intelligence about customers and prospects outside an organization’s walls. The initial joint use cases are expected to focus on intelligence and Data Cloud utilization, which Greiner said would be analytics-based, higher-margin revenue.
Over time, he said the relationship could potentially develop media-related applications that help customers act on insights through programmatic advertising, email and other channels, though such uses are not currently planned.
Growth, Profitability and Capital Allocation Greiner said Zeta’s revenue consists of approximately 60% recurring revenue, including data-cloud licensing, marketing-platform subscriptions and contractual minimum usage commitments. The remaining 40% is largely generated through annual price-times-quantity contracts for channel usage.
The company raised its third-quarter organic-growth outlook to about 23.5%, excluding political candidate revenue, Greiner said. He cited pipeline visibility, a 60% increase in pipeline growth, sales productivity improvements and larger deals as factors supporting the outlook. Deals won during the quarter increased in size by 40%, while the size of deals in the pipeline rose 25%, he said.
Greiner said Zeta raised full-year revenue guidance by $33 million and free-cash-flow guidance by $20 million. He attributed margin expansion to efficiencies in research and development, sales and marketing, and general and administrative spending, along with lower capital expenditures as a percentage of revenue.
The company is continuing to hire engineering specialists through Zeta Labs and add quota-carrying sales staff, though at a slower rate than in prior years, Greiner said. He also said Zeta expects stock-based compensation as a percentage of revenue to continue declining and reported year-to-date dilution of 0.1%.
On capital allocation, Greiner said there are no imminent acquisitions in the pipeline despite Zeta’s refinanced $1 billion debt facility. He said the company views share repurchases as attractive and has modeled using at least 50% of quarterly cash generation for buybacks, while averaging closer to 60% to 70%.
Executives said AI adoption could strengthen customer retention rather than create disintermediation risk. Greiner said Zeta customers adopting its AI tools are growing about four times faster than customers that have not yet adopted them, while AI-adopting clients also have the highest net revenue retention. He added that customer relationships have extended from roughly 48 months to more than 56 months.
About Zeta Global (NYSE:ZETA)Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm's mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.
At the core of Zeta's offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.
This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected].
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On August 10, 2026, Zeta Global Holdings Corp (ZETA) shares rose 3.4% to a current price of $27.54, reflecting a strong performance in the stock market. The sto
California State Teachers Retirement System boosted its holdings in Zeta Global Holdings Corp. (NYSE:ZETA – Free Report) by 31.7% in the 1st quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 227,521 shares of the company’s stock after purchasing an additional 54,703 shares during the quarter. California State Teachers Retirement System owned about 0.09% of Zeta Global worth $3,622,000 at the end of the most recent quarter.
Several other hedge funds and other institutional investors also recently bought and sold shares of the business. Cornerstone Planning Group LLC grew its stake in shares of Zeta Global by 3,150.0% in the 4th quarter. Cornerstone Planning Group LLC now owns 1,300 shares of the company’s stock valued at $26,000 after purchasing an additional 1,260 shares during the last quarter. DV Equities LLC acquired a new stake in shares of Zeta Global during the fourth quarter worth $29,000. Binnacle Investments Inc acquired a new position in Zeta Global in the 3rd quarter valued at $30,000. United Community Bank purchased a new position in Zeta Global during the 4th quarter worth $31,000. Finally, National Bank of Canada FI lifted its stake in shares of Zeta Global by 223.1% in the 3rd quarter. National Bank of Canada FI now owns 1,835 shares of the company’s stock worth $36,000 after acquiring an additional 1,267 shares during the period. 87.75% of the stock is owned by hedge funds and other institutional investors.
Zeta Global Stock Up 4.1% ZETA stock opened at $26.60 on Friday. The company has a 50 day moving average price of $21.35 and a two-hundred day moving average price of $18.88. The company has a debt-to-equity ratio of 0.22, a quick ratio of 2.07 and a current ratio of 2.07. The stock has a market capitalization of $6.63 billion, a P/E ratio of -1,329.95, a PEG ratio of 3.81 and a beta of 1.39. Zeta Global Holdings Corp. has a one year low of $14.36 and a one year high of $28.50.
Zeta Global (NYSE:ZETA – Get Free Report) last announced its quarterly earnings data on Tuesday, August 4th. The company reported $0.03 earnings per share for the quarter, missing the consensus estimate of $0.20 by ($0.17). Zeta Global had a positive return on equity of 5.55% and a negative net margin of 0.15%.The company had revenue of $442.77 million for the quarter, compared to analysts’ expectations of $420.61 million. During the same quarter in the previous year, the company earned ($0.10) earnings per share. The company’s revenue was up 43.6% on a year-over-year basis. As a group, sell-side analysts expect that Zeta Global Holdings Corp. will post 0.21 EPS for the current year.
Key Zeta Global News Here are the key news stories impacting Zeta Global this week:
Positive Sentiment: Strong second-quarter growth and outlook: Zeta reported quarterly revenue of approximately $442.8 million, above the roughly $420.6 million consensus estimate, with revenue up about 43.6% year over year. Analysts highlighted customer growth, increased platform usage, AI adoption and stronger 2026 guidance as key growth drivers. ZETA Gains 6% Since Q2 Earnings and Revenues Beat Estimates Positive Sentiment: AI momentum is supporting investor enthusiasm: Zeta’s rising AI adoption and cash-generation improvements have helped drive a reported 12.9% one-week increase and reinforced expectations for continued growth. ZETA Jumps 12.9% in One Week as AI Momentum Builds Positive Sentiment: Analyst support and a new 52-week high: An analyst upgrade and a bullish Needham price outlook have contributed to buying interest and helped push the stock to a new 52-week high. Zeta Global Sets New 52-Week High Following Analyst Upgrade Needham Forecasts Strong Price Appreciation for Zeta Global Neutral Sentiment: Marketing leadership change: Zeta appointed Leah Pope as chief marketing officer to lead its next phase of growth. The move could support execution and customer expansion, but its financial impact is not yet clear. Zeta Global Appoints Leah Pope as Chief Marketing Officer Negative Sentiment: Valuation and execution risks remain: Analysts cautioned that ZETA’s premium valuation leaves less room for disappointment, while margin pressure, integration challenges and the timing of growth investments could create volatility. The company also missed the reported quarterly EPS consensus despite exceeding revenue expectations. Is ZETA Worth Buying Now as Growth Surges but Valuation Stays Rich? Insiders Place Their Bets In other news, Director Jeanine Silberblatt sold 7,500 shares of the company’s stock in a transaction dated Friday, June 12th. The stock was sold at an average price of $19.89, for a total value of $149,175.00. Following the completion of the sale, the director owned 50,350 shares of the company’s stock, valued at $1,001,461.50. This represents a 12.96% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Company insiders own 10.74% of the company’s stock.
Analyst Ratings Changes A number of equities research analysts have weighed in on the company. The Goldman Sachs Group set a $28.00 price objective on Zeta Global and gave the company a “neutral” rating in a report on Wednesday, June 24th. Bank of America increased their price objective on Zeta Global from $24.00 to $28.00 and gave the stock a “buy” rating in a research report on Wednesday, June 24th. Needham & Company LLC upped their price target on shares of Zeta Global from $25.00 to $30.00 and gave the stock a “buy” rating in a research note on Wednesday. DA Davidson increased their price target on shares of Zeta Global from $30.00 to $32.00 and gave the company a “buy” rating in a report on Wednesday. Finally, Wall Street Zen upgraded shares of Zeta Global from a “hold” rating to a “buy” rating in a research report on Sunday. Ten equities research analysts have rated the stock with a Buy rating, four have given a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus price target of $29.62.
Read Our Latest Research Report on Zeta Global
Zeta Global Profile (Free Report)
Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.
At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.
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Palantir’s Valuation Problem Just Met 2 New Growth CatalystsZeta Global NYSE: ZETA reported second-quarter 2026 revenue of $443 million, up 44% from a year earlier, or 28% excluding revenue from mergers and acquisitions. The company said the result marked its 20th consecutive quarter of beating and raising its outlook.
Adjusted EBITDA rose 56% year over year to $92 million, producing a 20.7% margin that expanded 170 basis points. Zeta also reported GAAP net income of $8.2 million, or $0.03 per share, compared with a net loss of $12.8 million in the prior-year quarter. Free cash flow reached $58 million, an increase of 73% from a year earlier.
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As Digital Ad Spend Hits a High, These Firms Could Reap Rewards“We delivered our 20th consecutive beat and raise quarter,” Co-Founder, Chairman and CEO David Steinberg said. He described Zeta as evolving beyond its historical marketing-technology positioning into an “intelligent AI infrastructure platform,” with marketing as its first application rather than its sole focus.
Guidance Raised Across Revenue, Profit and Cash Flow Based on its second-quarter performance, Zeta raised the midpoint of its full-year revenue outlook by $33 million to $1.818 billion. The updated forecast implies 39% annual revenue growth, or 25% growth excluding M&A and political candidate revenue.
Third-quarter revenue is expected to be $471 million at the midpoint, up $10 million from prior guidance. Full-year adjusted EBITDA guidance was increased by $8 million at the midpoint to $405 million. Third-quarter adjusted EBITDA is forecast at $115 million at the midpoint, up $3 million from the previous outlook. Full-year free-cash-flow guidance rose by $20 million at the midpoint to $255 million. Full-year GAAP EPS guidance increased to a midpoint of $0.10, compared with the prior range of $0.02 to $0.04. The Next Market Leaders? 5 Growth Stocks to Watch in 2026Chief Financial Officer Chris Greiner said the outlook retains a 2% to 5% cushion and assumes minimal contribution from new partnership-related revenue. The company maintained its prior second-half outlook for political candidate revenue of $7 million in the third quarter and $8 million in the fourth quarter.
Greiner said Zeta’s full-year GAAP EPS outlook excludes the possible impact of a one-time tax benefit associated with the release of a valuation allowance, which he said has a reasonable probability of occurring later in the year.
AI Adoption and Platform Usage Zeta highlighted adoption of Athena, its conversational AI offering, as a driver of engagement and expansion. Since Athena became available to enterprise customers about 130 days ago, more than 40% of super-scaled customers have become monthly active users, according to Greiner. Super-scaled customers are those with at least $1 million in annual revenue.
The company said 83% of Athena customer interactions are now spoken. Steinberg said OpenAI powers Athena’s voice functionality, while Zeta’s own inference models make decisions using the company’s Data Cloud. He said no large language models access data within Zeta’s Data Cloud.
According to Zeta, the 20% of its overall customer base that has comprehensively adopted its AI tools accounts for roughly 70% of revenue. Among super-scaled customers, the 50% that have comprehensively adopted those tools produce 75% of super-scaled customer revenue. These AI-focused users grew four times faster than customers still early in adoption, Greiner said.
Zeta also said the customers with the most extensive AI adoption had year-to-date net revenue retention 400 basis points above the company-wide level and more than 20 percentage points above customers with lower adoption. The company said its super-scaled customer relationships average 56 months, compared with 48 months several years ago.
Steinberg added that 90% of new code generated during the quarter was automated, up from 75% in the first quarter. He said this has shortened product-development cycles and allowed Zeta to respond more quickly to customer requests.
Customer Growth, Sales Productivity and Partnerships Zeta ended the quarter with 197 super-scaled customers, up 17% year over year. Quarterly average revenue per super-scaled customer was $1.8 million, also up 17%. Greiner said both growth measures exceeded the company’s longer-term model assumptions.
The company pointed to cross-selling activity under its One Zeta initiative and following its Marigold acquisition. Customers using more than one use case increased 90% year over year, while customers using five or more channels rose more than 50%. Cross-sell and upsell deals won during the quarter increased 43%.
Zeta said its total sales pipeline increased more than 60% from a year earlier and by more than $100 million over the preceding 90 days. Pipeline creation per seller more than doubled year over year, while average contract values on closed deals rose more than 40%. Quota-carrying headcount totaled 198, up 11% from a year earlier and one employee sequentially.
The company cited demand across consumer and retail, telecommunications, healthcare, financial services and automotive. Eight of its top 10 industries grew more than 20% year over year on a trailing-12-month basis, Greiner said.
Steinberg said Zeta is seeing a marketing-cloud replacement cycle among large enterprises. He cited Gap as a customer that selected Zeta under a multiyear agreement as its system of record for a next-generation marketing stack. Steinberg said Zeta displaced Salesforce and three other vendors in that deployment.
Expansion Beyond Marketing Zeta also discussed Zeta Business Intelligence, or ZBI, which it said expands the platform into a fourth use case beyond customer acquisition, growth and retention. Steinberg described ZBI as a tool for using business and customer data to make predictions and take action in real time, rather than simply creating static reports.
He said initial ZBI applications include helping a sports and entertainment company evaluate entertainment spending and streaming-distribution relationships, as well as helping an energy drink brand quantify its impact on retail partners. Zeta is being “pulled into” such uses by customers, Steinberg said, and is productizing customer requests by industry.
The company also highlighted expanded relationships with OpenAI, Snowflake and Palantir. Zeta said its Data Cloud was fully integrated with Palantir Foundry as of July 31 and that it had already secured multiple initial combined-sale agreements. Steinberg said the Foundry integration is complete and seamless for customers.
During the quarter, Zeta deployed $29.9 million to repurchase 1.6 million shares. Through July 30, it had spent $74.6 million on repurchases and had approximately $89.4 million remaining under its authorization. The company also closed a new $1 billion credit facility, including a $250 million term loan and an undrawn $750 million revolving credit facility.
About Zeta Global (NYSE:ZETA)Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm's mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.
At the core of Zeta's offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.
This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected].
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Key Takeaways Zeta Global shares rose 12.9% as Q2 revenues jumped 43.5% and adjusted EBITDA climbed 56% y/y.ZETA raised 2026 revenue guidance to $1.811-$1.824 billion as its sales pipeline expanded more than 60%.Zeta Global saw Athena adoption rise as customer metrics improved, though margin and integration risks remain. Zeta Global Holdings Corp. (ZETA - Free Report) shares gained 12.9% in the past week as investors weighed accelerating growth, improving customer metrics and a higher 2026 outlook.
The rally raises a tougher question. Can stronger execution and rising AI adoption support additional gains as expectations, integration work and near-term margin demands also increase?
ZETA's Rally Follows a Strong Q2 BeatSecond-quarter revenues rose 43.5% year over year to $442.8 million, topping the consensus mark by 5.4%. Non-GAAP earnings of 21 cents per share beat estimates by 5%, while adjusted EBITDA climbed 56% to $92 million.
Zeta also raised full-year 2026 revenue guidance to $1.811-$1.824 billion. At the midpoint, the outlook implies about 39% year-over-year growth. Free cash flow guidance increased to $254.8-$255.8 million, giving investors another measure of operating progress.
Zeta's Pipeline Supports Further GrowthThe sales pipeline expanded more than 60% year over year and increased by more than $100 million during the prior 90 days. Pipeline creation per seller more than doubled, indicating that productivity is improving alongside the larger opportunity set.
Average contract values on deals won rose more than 40%. That mix matters because larger wins can support future revenue growth, although long sales cycles can make the timing of conversion uneven from quarter to quarter.
ZETA's AI Adoption Deepens Customer ValueMore than 40% of super-scaled customers became monthly active Athena users within 130 days of its enterprise launch. Super-scaled customer average revenue per user reached $1.8 million, up 17% year over year, while the customer count rose 17% to 197.
Zeta said momentum from collaborations with Snowflake Inc. (SNOW - Free Report) and Palantir Technologies Inc. (PLTR - Free Report) is supporting its AI positioning. Snowflake operates an AI Data Cloud spanning data engineering, analytics and AI, while Palantir's Artificial Intelligence Platform connects AI with enterprise operations. Those relationships broaden Zeta's ecosystem as Athena adoption develops.
Zeta Still Faces Margin and Timing RisksNew agency business that initially ramps through social channels can lift GAAP cost of revenues before customers move toward Zeta-owned channels. That creates a potential margin timing issue even when customer activity is expanding.
Other risks remain. Zeta cites acquisition integration, including Marigold's Enterprise Business, as a potential execution challenge. Customer spending can also be affected by broader economic conditions, while Athena usage may precede monetization and produce uneven near-term results.
ZETA's Mixed Signals Temper the RallyThe stock currently carries a Zacks Rank #3 (Hold), which points to a neutral near-term earnings-revision signal rather than a clear bullish call. You can see the complete list of today’s Zacks #1 Rank stocks here.
That tempers the price move even as revenue growth, customer expansion and guidance have improved.
ZETA has a Growth Score of A, highlighting favorable growth characteristics, but its Value Score of D and Momentum Score of F are less supportive. The VGM Score of C reflects that mixed profile. The latest operating trends strengthen the fundamental case, but the Rank and Style Scores suggest investors should balance that progress against valuation, momentum and estimate-revision considerations.
Key Takeaways Zeta Global's super-scaled customers and ARPU each rose 17%, outpacing its long-term growth model.ZETA trades at 22.9X forward earnings, above its sub-industry, sector and S&P 500 benchmarks.Zeta Global's cross-sell deals rose 43%, while integration and macro risks remain execution challenges. Zeta Global Holdings Corp. (ZETA - Free Report) is delivering faster growth, deeper customer spending and stronger cash generation, but its valuation already reflects a meaningful portion of that progress.
The investment question is whether AI adoption, cross-selling and operating leverage can keep improving fast enough to justify the premium while integration, spending sensitivity and execution risks remain.
ZETA's Growth Is Outpacing Its Long-Term ModelSuper-scaled customers reached 197 in the second quarter of 2026, up 17% from 168 a year earlier. Super-scaled customer average revenue per user also increased 17% to $1.8 million.
That customer-count growth is well above the 4%-8% compound annual growth rate embedded in Zeta's 2028 model. ARPU growth also exceeded the model's 12%-16% range, suggesting current customer economics are running ahead of the company's longer-term framework.
Zeta's Valuation Leaves Less Room for ErrorZETA trades at 22.9X forward 12-month earnings, above the 21.01X multiple for its Zacks sub-industry, 18.11X for its sector and 20.71X for the S&P 500.
Image Source: Zacks Investment Research
Image Source: Zacks Investment Research
Image Source: Zacks Investment Research
The premium is not extreme relative to the sub-industry, but it reduces the margin for execution misses. Sustaining faster revenue growth, expanding margins and converting more earnings into cash become more important when investors are already paying above broader sector and market benchmarks.
ZETA's AI and Cross-Sell Catalysts Stay IntactCustomers using more than one use case increased 90% year over year in the second quarter, while cross-sell and upsell deals won rose 43%. Customers using at least five channels also increased 50%, reinforcing the case that Zeta can deepen relationships as adoption expands across its platform.
Snowflake Inc. (SNOW - Free Report) provides a relevant AI-infrastructure comparison because its platform powers an AI Data Cloud spanning data engineering, analytics and AI. Palantir Technologies Inc. (PLTR - Free Report) is another useful reference point because its Artificial Intelligence Platform is designed to connect AI with enterprise data and operations. Zeta has highlighted collaborations with both companies as it develops Athena and its broader AI infrastructure strategy.
Zeta's Execution Risks Argue for PatienceZeta generated $8.2 million of GAAP net income in the second quarter after a $12.8 million loss a year earlier. It also raised full-year 2026 GAAP earnings guidance to 9-11 cents per share and lifted adjusted EBITDA guidance to $404.1-$406.3 million.
Execution still matters. Zeta's filings identify acquisition integration, including Marigold's Enterprise Business, as a risk, while macroeconomic weakness and softer consumer spending could affect customer activity. Long sales cycles can also make the timing of new revenue uneven, adding another source of quarter-to-quarter variability.
ZETA's Growth Score Offsets Weak MomentumThe operating picture supports continued attention, but the valuation and execution setup favors a measured stance rather than an aggressive entry.
ZETA currently carries a Zacks Rank #3 (Hold), which is consistent with a neutral near-term signal rather than a clear buy call. You can see the complete list of today’s Zacks #1 Rank stocks here.
ZETA has a Growth Score of A, reflecting favorable growth characteristics, but a Value Score of D and Momentum Score of F are less supportive. Its VGM Score of C points to a mixed combined profile. For investors, that combination supports patience until earnings, margins and cash generation provide more evidence that the premium valuation can be sustained.
Key Takeaways Zeta Global's Q2 revenues rose 43.5% to $442.8 million, beating estimates by 5.4%.AI adoption, customer expansion and higher platform usage drove broad-based growth at Zeta Global.Zeta Global raised 2026 revenue guidance to $1.811-$1.824 billion and boosted cash flow guidance. Zeta Global Holdings (ZETA - Free Report) reported impressive second-quarter 2026 results.
Earnings of 21 cents per share beat the Zacks Consensus Estimate of 20 cents by 5%. GAAP earnings improved to 3 cents per share as the company generated net income of $8.2 million compared with a net loss of $12.8 million a year ago.
Revenues surged 43.5% year over year to $442.8 million, surpassing the consensus estimate of $420.2 million by 5.4%. Growth reflected strong AI adoption, customer expansion and higher platform usage. Super-scaled customers and their average revenue per user each increased 17%.
The stock gained 6% since the earnings release on Aug. 4 in response to the better-than-expected results and as guidance was strong. For the third quarter of 2026, Zeta expects revenues between $469 million and $472 million, implying growth of 39-40%. The midpoint increased by $10 million from the prior outlook.
Adjusted EBITDA is projected between $115 million and $116 million, representing growth of 47-49%. The corresponding margin is expected between 24.4% and 24.7%.
Management raised its 2026 revenue guidance to $1.811-$1.824 billion from a prior midpoint of $1.785 billion. The revised range is higher than the current Zacks Consensus estimate of $1.79 billion and indicates growth of 39-40%, or 24-25% excluding M&A and political candidate revenues.
Adjusted EBITDA is now expected between $404.1 million and $406.3 million. Free cash flow guidance increased to $254.8-$255.8 million, while GAAP earnings guidance rose to 9-11 cents per share.
ZETA Benefits From Broad-Based Revenue GrowthSecond-quarter revenues increased from $308.4 million in the year-ago period. Excluding acquisitions, revenues rose 28%, marking the company’s 21st consecutive quarter of more than 20% growth after excluding M&A and political candidate revenues.
Demand was broad-based across industries. Eight of Zeta’s top 10 verticals posted more than 20% trailing-12-month growth. Consumer and retail, financial services, automotive and healthcare accelerated from the preceding quarter.
The total sales pipeline expanded more than 60% year over year and increased by more than $100 million over the past 90 days. Pipeline creation per seller more than doubled, while average contract values for deals won increased more than 40%.
Zeta’s Customer Metrics Exceed Long-Term ModelThe number of super-scaled customers, which generate at least $1 million in trailing-12-month revenues, reached 197. This compares with 168 a year earlier and 189 in the first quarter, marking seven consecutive quarters of sequential growth.
Super-scaled customer average revenue per user reached $1.8 million, up from $1.6 million a year ago. Both customer-count growth and ARPU growth exceeded the ranges in Zeta’s 2028 model.
Customers using more than one use case increased 90% year over year, while those employing at least five channels rose more than 50%. Cross-sell and upsell deals won advanced 43%, reflecting traction from the One Zeta sales initiative and Marigold cross-selling.
ZETA’s AI Adoption Supports Platform ExpansionMore than 40% of super-scaled customers became monthly active Athena users within 130 days of its enterprise launch. Among all customers, the 20% that comprehensively adopted Zeta’s AI tools generated roughly 70% of revenues.
Within the super-scaled group, the 50% of customers with comprehensive AI adoption accounted for 75% of revenues. These AI-intensive users grew four times faster than customers still in the early stages of adoption.
Athena engagement is increasingly voice-based, with 83% of customer interactions conducted through spoken commands. Management also noted that 90% of new code generated during the quarter was automated, helping accelerate product development.
Zeta Delivers Margin and Cash Flow GainsAdjusted EBITDA increased 56% year over year to $91.7 million. Adjusted EBITDA margin expanded 170 basis points to 20.7%, reflecting integration savings and restructuring benefits from Marigold.
Operating expenses totaled $425.8 million compared with $313.5 million a year ago. Cost of revenues was $181 million, while selling and marketing, general and administrative, and research and development expenses were $104 million, $75.9 million and $42.2 million, respectively.
Operating cash flow rose 65% to $69.2 million. Free cash flow advanced 73% to $58 million, while free cash flow margin improved 220 basis points to 13.1%.
Zeta ended the quarter with cash and cash equivalents of $310 million and long-term borrowings of $197.5 million. The company also repurchased $29.9 million of shares during the quarter.
ZETA currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Recent Earnings SnapshotsTrane Technologies (TT - Free Report) reported impressive second-quarter 2026 results. TT’s adjusted earnings of $4.31 per share outpaced the consensus mark by 0.9% and rose 11.1% from the year-ago quarter’s actual. TT’s total revenues of $6.35 billion surpassed the consensus mark by 2.9% and increased 6.4% year over year.
Rollins (ROL - Free Report) posted unimpressive second-quarter 2026 results. ROL’s adjusted earnings of 32 cents per share missed the Zacks Consensus Estimate by 5.9% but rose 6.7% year over year. Total revenues of $1.08 billion fell short of the consensus estimate by 1.7% but increased 7.9% from the year-ago quarter.
Verisk (VRSK - Free Report) reported second-quarter 2026 diluted adjusted earnings of $1.98 per share, beating the Zacks Consensus Estimate of $1.94 by 2.1%. The figure increased 5.3% from the year-ago quarter. Revenues of $806.3 million topped the consensus mark of $802.4 million by 0.5% and rose 4.3% year over year.
Former Salesforce Marketing Cloud CMO joins Zeta to build what’s next; Candace Dean elevated to Chief Communications Officer
NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the intelligent AI infrastructure company, today announced that Leah Pope will join the company as Chief Marketing Officer, effective August 3, 2026. A veteran enterprise software marketing executive, Pope brings more than two decades of experience leading category-defining brands, including Salesforce Marketing Cloud and ActionIQ. The company also announced the promotion of Candace Dean to Chief Communications Officer, where she will continue leading Zeta's communications strategy.
Pope previously led marketing across Salesforce's marketing portfolio, including Salesforce Marketing Cloud, Pardot, ExactTarget and other Marketing Cloud products, following Salesforce's acquisition of Datorama, where she served as Chief Marketing Officer. Most recently, she served as Chief Marketing Officer at ActionIQ, helping establish the company as a leader in enterprise customer data and AI.
Since joining Zeta in 2024 as Group Vice President and Head of Communications, Dean has led the company's global communications strategy, helping shape its corporate narrative and strengthen its reputation. As Chief Communications Officer, she will continue leading Zeta's communications organization and corporate reputation efforts.
“Zeta is entering a new chapter. We’ve built the data, the intelligence and the technology enterprises need to win in the AI era," said David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global. “We’ve gone from ‘Zeta who?’ To ‘Why Zeta?’ Our next evolution is becoming a must-have partner for enterprises looking to turn intelligence into growth. Leah will help us get there by translating what we've built into a clear, compelling market story, alongside Candace, who has been instrumental in shaping how the world hears it. Together, they're the right leaders to make sure the market understands both the strength of our business today and the size of the opportunity ahead."
“Zeta has assembled an extraordinary combination of proprietary data, intelligence and activation at exactly the moment enterprises are rethinking how they use AI to drive growth,” said Pope. "I’m excited to work with Zeta’s customers, partners and teams to make that value tangible, build the category and help more enterprises turn intelligence into better decisions and measurable business outcomes.”
"It's been incredibly rewarding to help shape Zeta's story during such a pivotal time for the company," said Dean. "I look forward to continuing to work alongside David, Leah and our leadership team to build on that momentum and ensure our brand reflects the innovation happening across Zeta."
As Chief Marketing Officer, Pope will lead Zeta’s global marketing organization, overseeing brand, product marketing, demand generation, customer marketing and events, while strengthening Zeta’s category leadership and accelerating its enterprise growth strategy.
About Leah Pope
Leah joins Zeta from ActionIQ, where she served as Chief Marketing Officer and helped establish ActionIQ as a leader in enterprise customer data and AI before its acquisition by Uniphore. Prior to ActionIQ, she served as Head of Marketing for Salesforce, overseeing marketing across Salesforce Marketing Cloud, Pardot, ExactTarget and other Salesforce marketing products and also served as Chief Marketing Officer for Datorama, where she helped grow the business before its acquisition by Salesforce. She has also held senior marketing leadership positions at Synthesio, IBM and Lombardi Software.
About Candace Dean
Candace Dean serves as Chief Communications Officer at Zeta Global, where she leads the company's global communications strategy, including public relations, executive communications, internal communications, crisis and issues management, and financial communications. Before joining Zeta in 2024, Dean held senior communications leadership roles at Zoom and Adobe, where she shaped corporate reputation, executive visibility and strategic communications during periods of significant growth and transformation.
About Zeta Global
Zeta Global (NYSE: ZETA) is the intelligent AI infrastructure company helping enterprises transform proprietary data into enterprise intelligence. The Zeta Data Cloud and Athena by Zeta™ connect proprietary enterprise knowledge with advanced AI to enable better decisions, more effective customer engagement, and stronger business outcomes. With one of the industry's largest proprietary data assets, Zeta helps organizations accelerate AI transformation and build durable competitive advantage. Founded in 2007 by David A. Steinberg and John Sculley, Zeta is headquartered in New York City with offices worldwide. Learn more at www.zetaglobal.com.
Forward-Looking Statements
This press release, together with other statements and information publicly disseminated by the Company, contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The Company intends such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995 and includes this statement for purposes of complying with these safe harbor provisions. Any statements made in this press release that are not statements of historical fact are forward-looking statements and should be evaluated as such. Forward-looking statements include information concerning our anticipated future financial performance, our market opportunities and our expectations regarding our business plan and strategies. These statements often include words such as “anticipate,” “believe,” “could,” “estimates,” “expect,” “forecast,” “guidance,” “intend,” “may,” “outlook,” “plan,” “projects,” “should,” “suggests,” “targets,” “will,” “would” and other similar expressions. We base these forward-looking statements on our current expectations, plans and assumptions that we have made in light of our experience in the industry, as well as our perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate under the circumstances at such time. Although we believe that these forward-looking statements are based on reasonable assumptions at the time they are made, you should be aware that many factors could affect our business, results of operations and financial condition and could cause actual results to differ materially from those expressed in the forward-looking statements. These statements are not guarantees of future performance or results.
The forward-looking statements are subject to and involve risks, uncertainties and assumptions, and you should not place undue reliance on these forward-looking statements. These cautionary statements should not be construed by you to be exhaustive and the forward-looking statements are made only as of the date of this press release. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.
SummaryZeta (ZETA) delivered its 20th consecutive beat-and-raise quarter, achieving 44% revenue growth and first GAAP profitability.ZETA trades at 3.3x EV/sales with a 14% short float, presenting a compelling valuation relative to growth and profitability metrics.Key differentiators include proprietary data, AI-driven models, and expanding customer adoption, driving superior retention and revenue growth.I rate ZETA a Buy, citing robust execution, expanding margins, strong pipeline, and management’s confidence evidenced by buybacks and undrawn credit.This idea was discussed in more depth with members of my private investing community, The Pragmatic Investor. Learn More » Chinmayi Shroff/iStock via Getty Images
Thesis summary Zeta (ZETA) just delivered its 20th consecutive beat-and-raise quarter.
Revenue grew 44% (including M&A) and, most importantly, the stock achieved GAAP profit.
The stock trades at roughly 3.3x EV/sales with 14% of the
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Zeta Global Holdings (ZETA - Free Report) came out with quarterly earnings of $0.21 per share, beating the Zacks Consensus Estimate of $0.2 per share. This compares to earnings of $0.14 per share a year ago. These figures are adjusted for non-recurring items.
This quarterly report represents an earnings surprise of 5.00%. A quarter ago, it was expected that this cloud-based marketing technology company would post earnings of $0.13 per share when it actually produced earnings of $0.14, delivering a surprise of +7.69%.
Over the last four quarters, the company has surpassed consensus EPS estimates all four times.
Zeta, which belongs to the Zacks Technology Services industry, posted revenues of $442.77 million for the quarter ended June 2026, surpassing the Zacks Consensus Estimate by 5.36%. This compares to year-ago revenues of $308.44 million. The company has topped consensus revenue estimates four times over the last four quarters.
The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call.
Zeta shares have added about 10.9% since the beginning of the year versus the S&P 500's gain of 11%.
What's Next for Zeta?While Zeta has underperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock?
There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately.
Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions.
Ahead of this earnings release, the estimate revisions trend for Zeta was unfavorable. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #4 (Sell) for the stock. So, the shares are expected to underperform the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
It will be interesting to see how estimates for the coming quarters and the current fiscal year change in the days ahead. The current consensus EPS estimate is $0.28 on $459.75 million in revenues for the coming quarter and $0.98 on $1.79 billion in revenues for the current fiscal year.
Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Technology Services is currently in the bottom 40% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.
Viant Technology (DSP - Free Report) , another stock in the same industry, has yet to report results for the quarter ended June 2026. The results are expected to be released on August 10.
This advertising software company is expected to post quarterly earnings of $0.13 per share in its upcoming report, which represents a year-over-year change of +44.4%. The consensus EPS estimate for the quarter has remained unchanged over the last 30 days.
Viant Technology's revenues are expected to be $99.9 million, up 28.3% from the year-ago quarter.
(We are reissuing this article to correct a mistake. The original article, issued on August 4, 2026, should no longer be relied upon.)
Key Takeaways Zeta Global raised revenue, EBITDA, free cash flow and GAAP earnings guidance after Q2.Advanced Athena adopters generated most revenues and posted stronger retention and faster growth.ZETA's pipeline rose over 60% Y/Y as pipeline creation per seller more than doubled. Zeta Global Holdings Corp. (ZETA - Free Report) used its second-quarter 2026 call to argue that Athena adoption, broader usage and partner-led selling are strengthening growth. Revenues of $442.77 million topped the Zacks Consensus Estimate of $420.20 million.
Reported earnings of 18 cents per share missed the Zacks Consensus Estimate of 20 cents by 10%. Management, nevertheless, raised revenue, adjusted EBITDA, free cash flow and GAAP earnings guidance.
ZETA Raises Outlook With Core StrengthChief financial officer Christopher Greiner said the full-year revenue midpoint increased by $33 million to $1.818 billion, representing 39% growth, or 25% excluding M&A and political candidate revenues.
The company lifted the adjusted EBITDA midpoint to $405 million and the free cash flow midpoint to $255 million. Full-year GAAP earnings guidance moved to 9-11 cents per share from 2-4 cents.
For the third quarter, management expects revenues of $469-$472 million and adjusted EBITDA of $115-$116 million. Greiner said the outlook retains a 2-5% cushion and includes little from unsigned partnership opportunities.
Zeta Global Ties AI Adoption to Revenue QualityMore than 40% of super-scaled customers became monthly active Athena users within 130 days of launch. The 20% of all customers with comprehensive AI adoption generated about 70% of revenues.
Among super-scaled customers, the 50% with comprehensive AI adoption accounted for 75% of revenues. Greiner added that these users grew four times faster than customers earlier in adoption.
Net revenue retention among the most advanced AI adopters ran 400 basis points above Zeta Global overall and more than 20 percentage points above customers still ramping. Super-scaled customer relationships averaged 56 months, up from 48 months previously.
ZETA Pushes Beyond MarketingCo-founder, chairman and CEO David Steinberg framed Zeta Global as an intelligent AI infrastructure platform rather than only a marketing technology provider. He positioned Zeta Business Intelligence or ZBI, as a fourth use case alongside acquire, grow and retain.
Steinberg said ZBI supports real-time decisions rather than static reporting. Customer applications include evaluating streaming relationships and measuring the value a consumer brand creates for retail partners.
In response to a Canaccord Genuity analyst, Steinberg said customer requests are being productized by vertical. He linked that speed to automation, with 89.6% of new code generated automatically in the quarter.
ZETA Partnerships Expand the Sales FunnelSteinberg highlighted OpenAI, Snowflake and Palantir as external catalysts. OpenAI powers Athena's voice layer, while Zeta Global's inference models handle decisioning without exposing Data Cloud information to large language models.
Palantir integration finished July 31, and Steinberg said two initial joint opportunities had converted into agreements. He said additional prospects were not included in formal guidance.
A Citi analyst asked about direct OpenAI monetization. Steinberg said Zeta Global is already serving ads through the relationship, called it meaningful and said little OpenAI or Palantir contribution is embedded in the outlook.
ZETA Q&A Highlights Pipeline and ProductivityGreiner said the sales pipeline rose more than 60% year over year and more than $100 million in 90 days. Pipeline creation per seller more than doubled, while quota-carrying headcount increased by one sequentially to 198.
A Truist Securities analyst asked about marketing cloud replacement activity. Steinberg said RFP velocity and closing activity were rising, citing Gap's selection of Zeta Global as its system of record after displacing several vendors.
A Needham analyst questioned recent ARPU variability. Greiner said newer customers crossing the super-scaled threshold enter at lower revenue levels, while customers on the platform for four years or more approach $4 million in ARPU.
Zeta Global Keeps Execution and Cash in FocusThe company reported adjusted EBITDA of $92 million, a 20.7% margin, and free cash flow of $58 million. Steinberg credited Marigold integration savings and improved expense ratios across research, administration and selling functions.
Steinberg's closing emphasis remained on execution, AI-enabled productivity and disciplined capital use. Management kept share repurchases and small-to-midsized acquisitions among its priorities.
What ZETA's Rank & Scores SignalZETA currently carries a Zacks Rank #4 (Sell). Its Growth Score of A and VGM Score of B indicate favorable growth characteristics and a solid combined style profile, while the Value Score of D and Momentum Score of C are less supportive.
You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Under the Zacks framework, Style Scores complement rather than override the rank, which reflects earnings-estimate revision trends over the next one to three months. The Zacks Rank can change as analysts revise estimates following the newly reported results.
Zeta Global stock pared back some of its gains from earlier this week as investors booked profits following its earnings report. It retreated to $23 from this week’s high of $24.45. It remains about 65% above the lowest level this year, giving it a market capitalization of over $6 billion.
In a statement on Tuesday, Zeta Global, a top company in the marketing space, announced that its revenue growth accelerated during the last quarter.
Its revenue jumped by 44% as more companies continued moving into its platform. It made $443 million during the quarter, up by $23 million from the midpoint of its previous guidance. In this, the number of super-scaled customers increased to 197, up by 17% YoY, with the average revenue per user (ARPU) moving to $1.8 million.
This growth has been boosted by its collaborations with companies like OpenAI, Snowflake, and Plantir. As a result, the management believes that it has moved to an inflection point as these collaborations have brought together capabilities it has spent years building. In a statement, the CFO said:
“Our first-half performance and pipeline visibility gives us the confidence to significantly increase the midpoint of our revenue, adjusted EBITDA, free cash flow and GAAP EPS expectations.”
In this, it increased the guidance for the third quarter to between $469 and $472 million, up by $10 million from the previous guidance. This growth excludes the temporary benefit from its political business and its mergers amnd acquisition.
Additionally, the management expects that the annual revenue will grow to between $1.81 billion and $1.82 billion, with the annual EBITDA jumping to between $401 million and $406 million. The free cash flow is expected to jump to about $235 million.
These numbers mean that the company’s growth is supercharging, which may help to justify its valuation, which is not all that big. The company has a forward price-to-earnings ratio of 24, and a rule-of-40 metric of 64%.
Most analysts tracking Zeta have a bullish rating for the company, with the consensus target being $28, up by 16.70% from the current level. In its recent rating, Freedom Capital maintained a strong buy rating, while Bank of America hiked the target from $24 to $28. DA Davidson hiked the target to $30.
Zeta Global stock chart | Source: TradingView
The daily chart shows that the Zeta Global share price jumped from a low of $10.68 in April 2025 to a high of $24.60 this week. It has jumped above the 50-day Exponential Moving Average (EMA).
There are signs that the stock has formed an ascending triangle pattern, a common bullish continuation sign in technical analysis. It has soared above the Ichimoku cloud and the Supertrend indicators.
Therefore, the most likely scenario is where the stock resumes the uptrend, potentially to the year-to-date high of $26. A move above that level will point to more gains in the long term, potentially to $27.85, its highest level in December 2024.
