Data-analysis company Zeta Global, Inc. (ZETA) up 51% in 2026 thanks to institutional inflows.
ZETA
-1.79%
ZETA combines data, AI, automation, and execution into a single platform to turn data into strategic decisions with measurable outcomes – and its initial marketing focus is broadening. The company’s second-quarter 2026 report showed $443 million in revenue (a 44% year-over-year gain), adjusted EBITDA of $92 million (a 56% jump), net income of $8.2 million or $0.03 per share (after a loss of nearly $13 million the prior quarter), and offered full-year EPS guidance of $0.11.
It’s no wonder ZETA shares are up 51% this year – and they could rise more. MoneyFlows data shows how Big Money investors are once again betting heavily on the forward picture of the stock.
Zeta Global Brings in Big Money Institutional volumes reveal plenty. In the last year, ZETA has enjoyed strong investor demand, which we believe to be institutional support.
Each green bar signals unusually large volumes in ZETA shares. They reflect our proprietary inflow signal, pushing the stock higher:
ZETA shares saw big institutional inflows over the last year, gaining 65.8%. Source: www.moneyflows.com Plenty of technology names are under accumulation right now. But there’s a powerful fundamental story happening with Zeta Global.
Zeta Global Fundamental Analysis Institutional support and a healthy fundamental backdrop make this company worth investigating. As you can see, ZETA has had strong sales and earnings growth:
Also, EPS is estimated to ramp higher this year by +23.6%.
Now it makes sense why the stock has been generating Big Money interest. ZETA has a track record of strong financial performance.
Marrying great fundamentals with our proprietary software has found some big winning stocks over the long term.
Zeta Global has been a top-rated stock at MoneyFlows. That means the stock has unusual buy pressure and growing fundamentals. We have a ranking process that showcases stocks like this on a weekly basis.
It’s made the rare Outlier 20 report six times in the last year. The blue bars below show when ZETA was a top pick in 2026…institutions are buying up the shares:
Six outlier inflow signals in the last year could bode well for ZETA shares over time – the stock is up 29.4% since the first one. Source: www.moneyflows.com Tracking unusual volumes reveals the power of money flows.
This is a trait that most outlier stocks exhibit…the best of the best. Big Money demand drives stocks upward.
Zeta Global Price Prediction The ZETA revival isn’t new at all. Big Money buying in the shares is signaling to take notice. Given the historical gains in share price and strong fundamentals, this stock could be worth a spot in a diversified portfolio.
Disclosure: the author holds no position in ZETA at the time of publication.
If you are a Registered Investment Advisor (RIA) or a serious investor, take your investing to the next level. MoneyFlows created 11 Frontiers indexes to help serious investors capture AI-driven themes and learn the leading stocks in each Frontier. Get started here.
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Lucas is a well-versed equity investor and educator. He currently is co-founder of research and analytics firm, MAPsignals.com, which focuses on finding outlier stocks by following the Big Money.
Zeta Global has surged 69% over the past three months, dramatically outperforming its benchmark's 4% gain. I remain confident in ZETA's bullish thesis, seeing no structural issues that would warrant a change in outlook. Business performance is accelerating, supporting continued optimism for the AI-powered company's prospects.
It has been about a month since the last earnings report for Zeta Global Holdings (ZETA - Free Report) . Shares have added about 12.5% in that time frame, outperforming the S&P 500.
Will the recent positive trend continue leading up to its next earnings release, or is Zeta due for a pullback? Before we dive into how investors and analysts have reacted as of late, let's take a quick look at the latest earnings report in order to get a better handle on the important drivers.
Earnings of 21 cents per share beat the Zacks Consensus Estimate of 20 cents by 5%. GAAP earnings improved to 3 cents per share as the company generated net income of $8.2 million compared with a net loss of $12.8 million a year ago.
Revenues surged 43.5% year over year to $442.8 million, surpassing the consensus estimate of $420.2 million by 5.4%. Growth reflected strong AI adoption, customer expansion and higher platform usage. Super-scaled customers and their average revenue per user each increased 17%.
The stock gained 6% since the earnings release on Aug. 4 in response to the better-than-expected results and as guidance was strong. For the third quarter of 2026, Zeta expects revenues between $469 million and $472 million, implying growth of 39-40%. The midpoint increased by $10 million from the prior outlook.
Adjusted EBITDA is projected between $115 million and $116 million, representing growth of 47-49%. The corresponding margin is expected between 24.4% and 24.7%.
Management raised its 2026 revenue guidance to $1.811-$1.824 billion from a prior midpoint of $1.785 billion. The revised range indicates growth of 39-40%, or 24-25% excluding M&A and political candidate revenues.
Adjusted EBITDA is now expected between $404.1 million and $406.3 million. Free cash flow guidance increased to $254.8-$255.8 million, while GAAP earnings guidance rose to 9-11 cents per share.
ZETA Benefits From Broad-Based Revenue GrowthSecond-quarter revenues increased from $308.4 million in the year-ago period. Excluding acquisitions, revenues rose 28%, marking the company’s 21st consecutive quarter of more than 20% growth after excluding M&A and political candidate revenues.
Demand was broad-based across industries. Eight of Zeta’s top 10 verticals posted more than 20% trailing-12-month growth. Consumer and retail, financial services, automotive and healthcare accelerated from the preceding quarter.
The total sales pipeline expanded more than 60% year over year and increased by more than $100 million over the past 90 days. Pipeline creation per seller more than doubled, while average contract values for deals won increased more than 40%.
Zeta’s Customer Metrics Exceed Long-Term ModelThe number of super-scaled customers, which generate at least $1 million in trailing-12-month revenues, reached 197. This compares with 168 a year earlier and 189 in the first quarter, marking seven consecutive quarters of sequential growth.
Super-scaled customer average revenue per user reached $1.8 million, up from $1.6 million a year ago. Both customer-count growth and ARPU growth exceeded the ranges in Zeta’s 2028 model.
Customers using more than one use case increased 90% year over year, while those employing at least five channels rose more than 50%. Cross-sell and upsell deals won advanced 43%, reflecting traction from the One Zeta sales initiative and Marigold cross-selling.
ZETA’s AI Adoption Supports Platform ExpansionMore than 40% of super-scaled customers became monthly active Athena users within 130 days of its enterprise launch. Among all customers, the 20% that comprehensively adopted Zeta’s AI tools generated roughly 70% of revenues.
Within the super-scaled group, the 50% of customers with comprehensive AI adoption accounted for 75% of revenues. These AI-intensive users grew four times faster than customers still in the early stages of adoption.
Athena engagement is increasingly voice-based, with 83% of customer interactions conducted through spoken commands. Management also noted that 90% of new code generated during the quarter was automated, helping accelerate product development.
Zeta Delivers Margin and Cash Flow GainsAdjusted EBITDA increased 56% year over year to $91.7 million. Adjusted EBITDA margin expanded 170 basis points to 20.7%, reflecting integration savings and restructuring benefits from Marigold.
Operating expenses totaled $425.8 million compared with $313.5 million a year ago. Cost of revenues was $181 million, while selling and marketing, general and administrative, and research and development expenses were $104 million, $75.9 million and $42.2 million, respectively.
Operating cash flow rose 65% to $69.2 million. Free cash flow advanced 73% to $58 million, while free cash flow margin improved 220 basis points to 13.1%.
Zeta ended the quarter with cash and cash equivalents of $310 million and long-term borrowings of $197.5 million. The company also repurchased $29.9 million of shares during the quarter.
How Have Estimates Been Moving Since Then?It turns out, fresh estimates have trended upward during the past month.
VGM ScoresAt this time, Zeta has a great Growth Score of A, though it is lagging a lot on the Momentum Score front with an F. Charting a somewhat similar path, the stock has a score of D on the value side, putting it in the bottom 40% for value investors.
Overall, the stock has an aggregate VGM Score of C. If you aren't focused on one strategy, this score is the one you should be interested in.
OutlookEstimates have been broadly trending upward for the stock, and the magnitude of these revisions has been net zero. Notably, Zeta has a Zacks Rank #3 (Hold). We expect an in-line return from the stock in the next few months.
Key Takeaways ZETA's Q2 revenues jumped 43.5% to $442.8 million, with organic growth of 28%.Zeta Global raised 2026 revenue guidance to $1.82 billion and adjusted EBITDA to about $405 million.ZETA's higher-cost social mix and agency exposure could pressure margins and cash-flow timing. Zeta Global Holdings Corp.’s (ZETA - Free Report) growth prospects include AI-led adoption, expanding customer relationships and Marigold synergies. However, channel-mix pressure, agency exposure and the execution required to achieve full-year GAAP profitability limit the case for a more bullish stance.
AI-Native Momentum Strengthens ZETA’s PositionZeta’s second-quarter 2026 revenues increased 43.5% year over year to $442.8 million, including $48.1 million from Marigold. Excluding acquisitions, revenues grew 28%. Eight of its top 10 industries expanded more than 20% on a trailing-12-month basis, while the sales pipeline increased more than 60% year over year.
The results suggest that enterprises are increasingly consolidating marketing functions onto AI-native platforms capable of delivering measurable returns. Athena became available to all Zeta Marketing Platform customers in the first quarter and is helping simplify workflows and expand platform adoption.
Super-scaled customer ARPU increased 17% to $1.8 million in the second quarter, exceeding Zeta’s 12-16% long-term model. Customers using more than one use case increased 90%, while those using five or more channels rose more than 50%. Cross-sell and upsell deals also grew 43%, indicating that customers are expanding beyond initial platform deployments.
Beat-and-Raise Record Improves VisibilityThe second quarter marked Zeta’s 20th consecutive beat-and-raise quarter. Management lifted its 2026 revenue guidance midpoint to $1.82 billion and raised the adjusted EBITDA midpoint to approximately $405 million. Free cash flow guidance increased to a midpoint of $255 million, representing 63% conversion of adjusted EBITDA.
Zeta also raised its full-year GAAP earnings guidance to 9-11 cents per share after generating second-quarter GAAP net income of $8.2 million, or 3 cents per share. However, the company still posted a $5.1 million GAAP net loss for the first half, making continued second-half operating leverage important.
Marigold integration savings contributed to second-quarter efficiency gains across research and development, general and administrative, and sales and marketing expenses. Cross-selling Marigold’s loyalty offerings with Zeta’s acquire-and-grow use cases provides an additional expansion opportunity.
Cash Generation and Buybacks Support ShareholdersSecond-quarter free cash flow increased 73% year over year to $58 million, while operating cash flow rose 65% to $69 million. Zeta repurchased approximately 1.65 million shares for $29.9 million during the quarter.
As of July 30, the company had spent $74.6 million on share repurchases in 2026 and had approximately $89.4 million remaining under its authorization. Stronger cash generation and active repurchases support shareholder value while giving Zeta flexibility to fund growth initiatives.
Channel Mix and Agency Exposure Warrant CautionZeta’s cost of revenues represented approximately 41% of second-quarter revenues, up 300 basis points year over year, primarily because new agency customers initially adopted higher-cost social channels. Although the ratio improved 10 basis points sequentially and social remains accretive to adjusted EBITDA and free cash flow, slower migration toward Zeta-owned channels could restrain gross-margin improvement.
Management expects third-quarter adjusted EBITDA margin of 24.4-24.7%, up from 20.7% in the second quarter. Achieving this improvement depends on integration savings, expense leverage and a favorable channel mix.
Discretionary industries were among the strongest contributors to first-quarter pipeline growth, while agencies typically have longer payment cycles. Consequently, macroeconomic weakness or slower campaign spending could introduce variability in revenue and cash-flow timing.
Earnings Estimates Remain EncouragingThe Zacks Consensus Estimate for third-quarter 2026 revenues is pegged at $470.48 million, implying 39.5% year-over-year growth. The consensus estimate for earnings of 28 cents suggests growth of 27.3%.
For 2026, the consensus estimate indicates revenues of $1.82 billion and earnings of 98 cents per share, representing respective increases of 39.4% and 34.3%. Revenues and earnings are projected to grow another 14.4% and 26.9%, respectively, in 2027.
Last WordsZeta’s strong AI adoption, expanding pipeline, Marigold synergies and improving cash generation argue against exiting the stock. Nevertheless, channel-mix pressure, discretionary exposure and dependence on second-half execution temper the near-term upside.
The company’s Zacks Rank #3 (Hold) appropriately captures this risk-reward balance. Existing investors may continue holding ZETA while monitoring margin progression, Athena monetization and the transition of agency spending toward Zeta-owned channels.
Stocks to ConsiderA couple of better-ranked stocks in the broader Business Services sector are Bright Horizons Family Solutions Inc. (BFAM - Free Report) and CBIZ, Inc. (CBZ - Free Report) .
Bright Horizons Family Solutions carries a Zacks Rank #2 (Buy) at present. It has a long-term earnings growth expectation of 13.9%. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
BFAM delivered a trailing four-quarter earnings surprise of 7.6%, on average.
CBIZ also carries a Zacks Rank of 2 at present. It has a long-term earnings growth expectation of 11.6%.
CBZ beat earnings estimates in three of the last four quarters and missed once, with an average earnings surprise of 8.9%.
On August 20, 2026, Zeta Global Holdings Corp
ZETA -3.27% 79
shares fell 3.3% to a current price of $27.85, reflecting a broader volatility in its recent price performance. Over the past week, ZETA has seen a decrease of 6.0%, but year-to-date, the stock is up 36.9%, demonstrating substantial growth compared to its 52-week range of $14.37 to $29.89.
GF Value™ verdict: Current price ($27.85) vs GF Value ($21.22), indicating a 31.2% overvaluation.GF Score™: 79/100, suggesting an above-average overall performance.Notable signal: Insider activity shows $0.4M sold over the past 12 months with no buying activity.Is ZETA Overvalued or Undervalued?Zeta Global Holdings Corp appears to be overvalued in light of its current market price compared to the GF Value™, which estimates intrinsic value at $21.22. This implies that the stock is trading at a premium of 31.2%, indicating a potential risk for investors. The GF Valuation label classifies the stock as significantly overvalued, suggesting that the current price does not adequately reflect the company's actual worth.
GF Value™ is GuruFocus' unique measure of intrinsic value, calculated from a combination of historical trading multiples, past growth patterns, and anticipated future performance. Given that ZETA is unprofitable and cash-flow-negative, traditional earnings-based valuations like the Price-to-Earnings (P/E) ratio are less applicable, highlighting the need for a Price-to-Sales (P/S) analysis instead. Historically, ZETA has traded at a P/S ratio of approximately 2.4x, and the current conditions prompt a reevaluation of its sales-based valuation metrics in light of its profitability struggles.
How Does ZETA's Valuation Compare to Its History?MetricCurrentHistoricalForward P/E28.2xN/AWith a forward P/E of 28.2x, ZETA is trading above its historical norms, reinforcing the notion of overvaluation. This elevated P/E suggests that the stock is priced higher than its historical averages, aligning with the GF Value™ assessment of being significantly overvalued. Such a disparity poses risks, especially in a market environment sensitive to valuation metrics.
What Does ZETA's GF Score™ Tell Us?The GF Score™ evaluates various aspects of a company's performance, including financial health, profitability, growth potential, valuation, and momentum. ZETA's GF Score™ stands at 79/100, indicating a solid performance relative to its peers.
MetricRatingGF Score™79Financial Strength8/10Profitability3/10Growth9/10Valuation5/10Momentum10/10The GF Score™ indicates ZETA's financial strength is commendable at 8/10, while its profitability ranks lower at 3/10, highlighting a significant area of concern. Conversely, the growth rank is robust at 9/10, coupled with a perfect momentum score of 10/10, suggesting that while the company is facing challenges in profitability, it has strong growth prospects and positive momentum in the market.
What Are Gurus and Insiders Doing with ZETA?Currently, 4 investment gurus hold ZETA shares, with 2 increasing their positions and 3 trimming their stakes in recent quarters. This mixed activity among gurus indicates a cautious yet aware approach to the stock's potential.
On the insider front, Zeta's executives sold $0.4 million worth of shares over the last year, without any buying activity. Such selling can often signal a lack of confidence from insiders regarding the stock's future performance, which may warrant caution from potential investors looking at the company.
What This Means for InvestorsOverall, Zeta Global Holdings Corp appears to be overvalued based on the current price versus its GF Value™ estimate. While there are aspects of the company, such as its financial strength and growth potential, that are promising, the current valuation raises red flags for potential investors. Understanding the dynamics of the company's performance and valuation metrics is crucial before making investment decisions. For further insights, visit the Zeta Global Holdings Corp
ZETA -3.27% 79
stock page, and explore additional resources on the GF Value™ page or the GuruFocus Stock Screener.
Frequently Asked QuestionsWhat is ZETA's GF Score™?
ZETA's GF Score™ is 79/100, indicating above-average performance relative to its peers in the market.
Is ZETA overvalued or undervalued?
ZETA is considered overvalued based on the GF Value™, which estimates intrinsic value at $21.22 compared to the current price of $27.85.
What is ZETA's P/E ratio?
ZETA's forward P/E ratio is 28.2x, which is above its historical valuation norms and supports the assertion of overvaluation based on GF Value™ metrics.
This stock alert was generated using automated technology and GuruFocus financial data to provide readers with timely and accurate market reporting. This content was reviewed by GuruFocus editorial team prior to publication. Please send any questions or comments about this story to [email protected].
Athena AI superusers grow four times faster, while comprehensive adopters generate roughly 70% of Zeta's total revenue. Superscale customers increased 17% to 197, while ARPU rose 17% to $1.8 million as cross-selling accelerated. Adjusted EBITDA grew 56% to $92 million, while free cash flow surged 73% as operating leverage strengthened.
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, /PRNewswire/ -- Halper Sadeh LLC, an investor rights law firm, is investigating whether certain officers and directors of Zeta Global Holdings Corp. (NYSE: ZETA) breached their fiduciary duties to shareholders.
If you currently own Zeta stock and are a long-term shareholder, you may be able to seek corporate governance reforms, the return of funds back to the company, a court-approved financial incentive award, or other relief and benefits. Please click here to learn more about your legal rights and options or contact Daniel Sadeh or Zachary Halper at (212) 763-0060 or [email protected] or [email protected].
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Zeta Global (ZETA +3.75%) is gaining market share, but that might not be enough to constitute a buy.
*Stock prices used were the afternoon prices of Aug. 11, 2026. The video was published on Aug.13, 2026.
Parkev Tatevosian, CFA has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. Parkev Tatevosian is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.
Cetera Investment Advisers grew its position in Zeta Global Holdings Corp. (NYSE:ZETA – Free Report) by 133.5% in the first quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The fund owned 79,181 shares of the company’s stock after acquiring an additional 45,264 shares during the period. Cetera Investment Advisers’ holdings in Zeta Global were worth $1,261,000 at the end of the most recent reporting period.
Several other institutional investors and hedge funds have also modified their holdings of ZETA. Vanguard Group Inc. lifted its position in Zeta Global by 6.1% during the 4th quarter. Vanguard Group Inc. now owns 23,051,314 shares of the company’s stock worth $469,094,000 after buying an additional 1,325,717 shares in the last quarter. Contour Asset Management LLC grew its holdings in Zeta Global by 26.3% during the 4th quarter. Contour Asset Management LLC now owns 11,162,626 shares of the company’s stock worth $227,159,000 after acquiring an additional 2,327,907 shares during the last quarter. Disciplined Growth Investors Inc. MN acquired a new stake in Zeta Global in the 3rd quarter valued at about $121,502,000. Goldman Sachs Group Inc. increased its position in Zeta Global by 13.7% in the 4th quarter. Goldman Sachs Group Inc. now owns 5,582,446 shares of the company’s stock valued at $113,603,000 after acquiring an additional 673,145 shares in the last quarter. Finally, Capital World Investors raised its stake in shares of Zeta Global by 0.7% in the fourth quarter. Capital World Investors now owns 5,013,776 shares of the company’s stock worth $102,030,000 after acquiring an additional 33,923 shares during the last quarter. 87.75% of the stock is owned by institutional investors and hedge funds.
Zeta Global Stock Down 2.2% NYSE:ZETA opened at $28.50 on Thursday. Zeta Global Holdings Corp. has a 1 year low of $14.36 and a 1 year high of $29.89. The stock has a 50-day moving average price of $21.57 and a two-hundred day moving average price of $19.03. The stock has a market cap of $7.10 billion, a price-to-earnings ratio of -1,425.00, a PEG ratio of 4.11 and a beta of 1.39. The company has a current ratio of 2.38, a quick ratio of 2.38 and a debt-to-equity ratio of 0.21.
Zeta Global (NYSE:ZETA – Get Free Report) last announced its quarterly earnings results on Tuesday, August 4th. The company reported $0.03 earnings per share for the quarter, missing analysts’ consensus estimates of $0.20 by ($0.17). The company had revenue of $442.77 million during the quarter, compared to the consensus estimate of $420.61 million. Zeta Global had a negative net margin of 0.15% and a positive return on equity of 5.32%. The business’s quarterly revenue was up 43.6% compared to the same quarter last year. During the same period in the previous year, the firm posted ($0.10) EPS. As a group, equities analysts expect that Zeta Global Holdings Corp. will post 0.21 earnings per share for the current year.
Insider Activity In other Zeta Global news, Director Jeanine Silberblatt sold 7,500 shares of the business’s stock in a transaction that occurred on Friday, June 12th. The stock was sold at an average price of $19.89, for a total transaction of $149,175.00. Following the transaction, the director owned 50,350 shares of the company’s stock, valued at $1,001,461.50. The trade was a 12.96% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Corporate insiders own 10.74% of the company’s stock.
Analyst Upgrades and Downgrades A number of brokerages have commented on ZETA. DA Davidson increased their price objective on Zeta Global from $30.00 to $32.00 and gave the company a “buy” rating in a research report on Wednesday, August 5th. Wall Street Zen upgraded Zeta Global from a “hold” rating to a “buy” rating in a research report on Sunday. Bank of America upped their price target on Zeta Global from $24.00 to $28.00 and gave the company a “buy” rating in a research note on Wednesday, June 24th. Royal Bank Of Canada raised their price target on Zeta Global from $29.00 to $31.00 and gave the company an “outperform” rating in a report on Wednesday, August 5th. Finally, Citigroup lifted their price objective on Zeta Global from $26.00 to $35.00 and gave the stock a “buy” rating in a research report on Tuesday. Ten research analysts have rated the stock with a Buy rating, four have given a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and an average target price of $30.31.
Get Our Latest Report on Zeta Global
Zeta Global Company Profile (Free Report)
Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.
At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.
See Also Five stocks we like better than Zeta Global GE Vernova’s AI Power Boom Faces a Profit Test Cardinal Health Earnings: Can Perfection Get Priced In Twice? Nebius’ Q2 Beat Shows the AI Bottleneck Is Capacity, Not Demand Legacy Jet Builders Stall While Embraer Accelerates to New Highs Want to see what other hedge funds are holding ZETA? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Zeta Global Holdings Corp. (NYSE:ZETA – Free Report).
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Explore the exciting world of Zeta Global (ZETA +5.85%) with our contributing expert analysts in this Motley Fool Scoreboard episode. Check out the video below to gain valuable insights into market trends and potential investment opportunities!
*Stock prices used were the prices of Jun. 17, 2026. The video was published on Aug. 11, 2026.
Anand Chokkavelu has no position in any of the stocks mentioned. Toby Bordelon has no position in any of the stocks mentioned. Travis Hoium has positions in Zeta Global. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.
Zeta Global (NYSE:ZETA) reported second-quarter 2026 revenue of $443 million, up 44% from a year earlier, or 28% excluding revenue from mergers and acquisitions. The company said the result marked its 20th consecutive quarter of beating and raising its outlook.
Adjusted EBITDA rose 56% year over year to $92 million, producing a 20.7% margin that expanded 170 basis points. Zeta also reported GAAP net income of $8.2 million, or $0.03 per share, compared with a net loss of $12.8 million in the prior-year quarter. Free cash flow reached $58 million, an increase of 73% from a year earlier.
“We delivered our 20th consecutive beat and raise quarter,” Co-Founder, Chairman and CEO David Steinberg said. He described Zeta as evolving beyond its historical marketing-technology positioning into an “intelligent AI infrastructure platform,” with marketing as its first application rather than its sole focus.
Guidance Raised Across Revenue, Profit and Cash Flow Based on its second-quarter performance, Zeta raised the midpoint of its full-year revenue outlook by $33 million to $1.818 billion. The updated forecast implies 39% annual revenue growth, or 25% growth excluding M&A and political candidate revenue.
Third-quarter revenue is expected to be $471 million at the midpoint, up $10 million from prior guidance. Full-year adjusted EBITDA guidance was increased by $8 million at the midpoint to $405 million. Third-quarter adjusted EBITDA is forecast at $115 million at the midpoint, up $3 million from the previous outlook. Full-year free-cash-flow guidance rose by $20 million at the midpoint to $255 million. Full-year GAAP EPS guidance increased to a midpoint of $0.10, compared with the prior range of $0.02 to $0.04. Chief Financial Officer Chris Greiner said the outlook retains a 2% to 5% cushion and assumes minimal contribution from new partnership-related revenue. The company maintained its prior second-half outlook for political candidate revenue of $7 million in the third quarter and $8 million in the fourth quarter.
Greiner said Zeta’s full-year GAAP EPS outlook excludes the possible impact of a one-time tax benefit associated with the release of a valuation allowance, which he said has a reasonable probability of occurring later in the year.
AI Adoption and Platform Usage Zeta highlighted adoption of Athena, its conversational AI offering, as a driver of engagement and expansion. Since Athena became available to enterprise customers about 130 days ago, more than 40% of super-scaled customers have become monthly active users, according to Greiner. Super-scaled customers are those with at least $1 million in annual revenue.
The company said 83% of Athena customer interactions are now spoken. Steinberg said OpenAI powers Athena’s voice functionality, while Zeta’s own inference models make decisions using the company’s Data Cloud. He said no large language models access data within Zeta’s Data Cloud.
According to Zeta, the 20% of its overall customer base that has comprehensively adopted its AI tools accounts for roughly 70% of revenue. Among super-scaled customers, the 50% that have comprehensively adopted those tools produce 75% of super-scaled customer revenue. These AI-focused users grew four times faster than customers still early in adoption, Greiner said.
Zeta also said the customers with the most extensive AI adoption had year-to-date net revenue retention 400 basis points above the company-wide level and more than 20 percentage points above customers with lower adoption. The company said its super-scaled customer relationships average 56 months, compared with 48 months several years ago.
Steinberg added that 90% of new code generated during the quarter was automated, up from 75% in the first quarter. He said this has shortened product-development cycles and allowed Zeta to respond more quickly to customer requests.
Customer Growth, Sales Productivity and Partnerships Zeta ended the quarter with 197 super-scaled customers, up 17% year over year. Quarterly average revenue per super-scaled customer was $1.8 million, also up 17%. Greiner said both growth measures exceeded the company’s longer-term model assumptions.
The company pointed to cross-selling activity under its One Zeta initiative and following its Marigold acquisition. Customers using more than one use case increased 90% year over year, while customers using five or more channels rose more than 50%. Cross-sell and upsell deals won during the quarter increased 43%.
Zeta said its total sales pipeline increased more than 60% from a year earlier and by more than $100 million over the preceding 90 days. Pipeline creation per seller more than doubled year over year, while average contract values on closed deals rose more than 40%. Quota-carrying headcount totaled 198, up 11% from a year earlier and one employee sequentially.
The company cited demand across consumer and retail, telecommunications, healthcare, financial services and automotive. Eight of its top 10 industries grew more than 20% year over year on a trailing-12-month basis, Greiner said.
Steinberg said Zeta is seeing a marketing-cloud replacement cycle among large enterprises. He cited Gap as a customer that selected Zeta under a multiyear agreement as its system of record for a next-generation marketing stack. Steinberg said Zeta displaced Salesforce and three other vendors in that deployment.
Expansion Beyond Marketing Zeta also discussed Zeta Business Intelligence, or ZBI, which it said expands the platform into a fourth use case beyond customer acquisition, growth and retention. Steinberg described ZBI as a tool for using business and customer data to make predictions and take action in real time, rather than simply creating static reports.
He said initial ZBI applications include helping a sports and entertainment company evaluate entertainment spending and streaming-distribution relationships, as well as helping an energy drink brand quantify its impact on retail partners. Zeta is being “pulled into” such uses by customers, Steinberg said, and is productizing customer requests by industry.
The company also highlighted expanded relationships with OpenAI, Snowflake and Palantir. Zeta said its Data Cloud was fully integrated with Palantir Foundry as of July 31 and that it had already secured multiple initial combined-sale agreements. Steinberg said the Foundry integration is complete and seamless for customers.
During the quarter, Zeta deployed $29.9 million to repurchase 1.6 million shares. Through July 30, it had spent $74.6 million on repurchases and had approximately $89.4 million remaining under its authorization. The company also closed a new $1 billion credit facility, including a $250 million term loan and an undrawn $750 million revolving credit facility.
About Zeta Global (NYSE:ZETA) Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.
At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.
Palantir’s Valuation Problem Just Met 2 New Growth CatalystsZeta Global NYSE: ZETA executives outlined the company’s strategy to consolidate marketing technology tools, expand adoption of its artificial intelligence products and pursue joint-selling opportunities through partnerships during KeyBanc’s Technology Leadership Forum in Park City, Utah.
Chris Greiner, Zeta Global’s chief financial officer, said the company primarily serves large enterprises across all 15 industry verticals. Its top 10 verticals represent about 90% of revenue, with no concentration in one or two sectors, he said. Greiner added that eight of its top 10 verticals grew more than 20% in the prior quarter.
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As Digital Ad Spend Hits a High, These Firms Could Reap RewardsZeta’s platform is designed to support marketers’ efforts to retain customers, increase wallet share among existing customers and acquire new customers across digital channels. Greiner said the company can typically replace eight to 12 vendors during an initial implementation, positioning Zeta as a consolidation point for brands managing numerous marketing point solutions.
Data Cloud and Athena Adoption Will Margiloff, Zeta’s chief growth officer and vice chairman, said the company’s data asset is the largest open-web, non-walled-garden dataset. He said the data can help customers enrich their understanding of existing consumers and identify prospective customers with attributes similar to their best customers.
The Next Market Leaders? 5 Growth Stocks to Watch in 2026The company has also introduced Athena, a conversational AI interface intended to make Zeta’s platform easier for marketers to use. Greiner said customers had previously found the breadth of Zeta’s platform potentially intimidating, even as they recognized the value of its data and capabilities.
About 140 to 150 days after Athena became generally available, 40% of Zeta’s approximately 200 “super scaled” customers, or those generating more than $1 million in annual revenue, were monthly active users, Greiner said. He added that 83% of those customers’ platform interactions were conversational.
Greiner said conversational usage has led to the creation of more audiences and campaigns, which could support subsequent usage revenue when clients activate campaigns through channels such as connected television, email, mobile, audio and social media.
Margiloff said Athena could reduce the implementation hurdle historically associated with marketing technology, allowing users to interact with the platform without needing to be technical specialists.
Agency and Palantir Opportunities Zeta is also using its platform and data to deepen relationships with marketing agency holding companies, according to Margiloff. He said agencies can use Zeta’s Data Cloud not only to serve their existing marketer clients, but also to develop more informed pitches for prospective clients. If agencies win those clients, they may then use Zeta’s platform to support the business, he said.
Greiner also discussed Zeta’s partnership with Palantir Technologies and its Foundry platform. The relationship includes joint revenue and customer-count goals, he said, and Zeta has identified a pipeline of existing U.S. commercial Palantir customers that spend more than $1 billion on marketing. Greiner characterized that opportunity as incremental to Zeta.
He described Palantir’s role as helping enterprises create a machine-readable “digital twin” of data within their operations, while Zeta provides intelligence about customers and prospects outside an organization’s walls. The initial joint use cases are expected to focus on intelligence and Data Cloud utilization, which Greiner said would be analytics-based, higher-margin revenue.
Over time, he said the relationship could potentially develop media-related applications that help customers act on insights through programmatic advertising, email and other channels, though such uses are not currently planned.
Growth, Profitability and Capital Allocation Greiner said Zeta’s revenue consists of approximately 60% recurring revenue, including data-cloud licensing, marketing-platform subscriptions and contractual minimum usage commitments. The remaining 40% is largely generated through annual price-times-quantity contracts for channel usage.
The company raised its third-quarter organic-growth outlook to about 23.5%, excluding political candidate revenue, Greiner said. He cited pipeline visibility, a 60% increase in pipeline growth, sales productivity improvements and larger deals as factors supporting the outlook. Deals won during the quarter increased in size by 40%, while the size of deals in the pipeline rose 25%, he said.
Greiner said Zeta raised full-year revenue guidance by $33 million and free-cash-flow guidance by $20 million. He attributed margin expansion to efficiencies in research and development, sales and marketing, and general and administrative spending, along with lower capital expenditures as a percentage of revenue.
The company is continuing to hire engineering specialists through Zeta Labs and add quota-carrying sales staff, though at a slower rate than in prior years, Greiner said. He also said Zeta expects stock-based compensation as a percentage of revenue to continue declining and reported year-to-date dilution of 0.1%.
On capital allocation, Greiner said there are no imminent acquisitions in the pipeline despite Zeta’s refinanced $1 billion debt facility. He said the company views share repurchases as attractive and has modeled using at least 50% of quarterly cash generation for buybacks, while averaging closer to 60% to 70%.
Executives said AI adoption could strengthen customer retention rather than create disintermediation risk. Greiner said Zeta customers adopting its AI tools are growing about four times faster than customers that have not yet adopted them, while AI-adopting clients also have the highest net revenue retention. He added that customer relationships have extended from roughly 48 months to more than 56 months.
About Zeta Global (NYSE:ZETA)Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm's mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.
At the core of Zeta's offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.
This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected].
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On August 10, 2026, Zeta Global Holdings Corp (ZETA) shares rose 3.4% to a current price of $27.54, reflecting a strong performance in the stock market. The sto
California State Teachers Retirement System boosted its holdings in Zeta Global Holdings Corp. (NYSE:ZETA – Free Report) by 31.7% in the 1st quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 227,521 shares of the company’s stock after purchasing an additional 54,703 shares during the quarter. California State Teachers Retirement System owned about 0.09% of Zeta Global worth $3,622,000 at the end of the most recent quarter.
Several other hedge funds and other institutional investors also recently bought and sold shares of the business. Cornerstone Planning Group LLC grew its stake in shares of Zeta Global by 3,150.0% in the 4th quarter. Cornerstone Planning Group LLC now owns 1,300 shares of the company’s stock valued at $26,000 after purchasing an additional 1,260 shares during the last quarter. DV Equities LLC acquired a new stake in shares of Zeta Global during the fourth quarter worth $29,000. Binnacle Investments Inc acquired a new position in Zeta Global in the 3rd quarter valued at $30,000. United Community Bank purchased a new position in Zeta Global during the 4th quarter worth $31,000. Finally, National Bank of Canada FI lifted its stake in shares of Zeta Global by 223.1% in the 3rd quarter. National Bank of Canada FI now owns 1,835 shares of the company’s stock worth $36,000 after acquiring an additional 1,267 shares during the period. 87.75% of the stock is owned by hedge funds and other institutional investors.
Zeta Global Stock Up 4.1% ZETA stock opened at $26.60 on Friday. The company has a 50 day moving average price of $21.35 and a two-hundred day moving average price of $18.88. The company has a debt-to-equity ratio of 0.22, a quick ratio of 2.07 and a current ratio of 2.07. The stock has a market capitalization of $6.63 billion, a P/E ratio of -1,329.95, a PEG ratio of 3.81 and a beta of 1.39. Zeta Global Holdings Corp. has a one year low of $14.36 and a one year high of $28.50.
Zeta Global (NYSE:ZETA – Get Free Report) last announced its quarterly earnings data on Tuesday, August 4th. The company reported $0.03 earnings per share for the quarter, missing the consensus estimate of $0.20 by ($0.17). Zeta Global had a positive return on equity of 5.55% and a negative net margin of 0.15%.The company had revenue of $442.77 million for the quarter, compared to analysts’ expectations of $420.61 million. During the same quarter in the previous year, the company earned ($0.10) earnings per share. The company’s revenue was up 43.6% on a year-over-year basis. As a group, sell-side analysts expect that Zeta Global Holdings Corp. will post 0.21 EPS for the current year.
Key Zeta Global News Here are the key news stories impacting Zeta Global this week:
Positive Sentiment: Strong second-quarter growth and outlook: Zeta reported quarterly revenue of approximately $442.8 million, above the roughly $420.6 million consensus estimate, with revenue up about 43.6% year over year. Analysts highlighted customer growth, increased platform usage, AI adoption and stronger 2026 guidance as key growth drivers. ZETA Gains 6% Since Q2 Earnings and Revenues Beat Estimates Positive Sentiment: AI momentum is supporting investor enthusiasm: Zeta’s rising AI adoption and cash-generation improvements have helped drive a reported 12.9% one-week increase and reinforced expectations for continued growth. ZETA Jumps 12.9% in One Week as AI Momentum Builds Positive Sentiment: Analyst support and a new 52-week high: An analyst upgrade and a bullish Needham price outlook have contributed to buying interest and helped push the stock to a new 52-week high. Zeta Global Sets New 52-Week High Following Analyst Upgrade Needham Forecasts Strong Price Appreciation for Zeta Global Neutral Sentiment: Marketing leadership change: Zeta appointed Leah Pope as chief marketing officer to lead its next phase of growth. The move could support execution and customer expansion, but its financial impact is not yet clear. Zeta Global Appoints Leah Pope as Chief Marketing Officer Negative Sentiment: Valuation and execution risks remain: Analysts cautioned that ZETA’s premium valuation leaves less room for disappointment, while margin pressure, integration challenges and the timing of growth investments could create volatility. The company also missed the reported quarterly EPS consensus despite exceeding revenue expectations. Is ZETA Worth Buying Now as Growth Surges but Valuation Stays Rich? Insiders Place Their Bets In other news, Director Jeanine Silberblatt sold 7,500 shares of the company’s stock in a transaction dated Friday, June 12th. The stock was sold at an average price of $19.89, for a total value of $149,175.00. Following the completion of the sale, the director owned 50,350 shares of the company’s stock, valued at $1,001,461.50. This represents a 12.96% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Company insiders own 10.74% of the company’s stock.
Analyst Ratings Changes A number of equities research analysts have weighed in on the company. The Goldman Sachs Group set a $28.00 price objective on Zeta Global and gave the company a “neutral” rating in a report on Wednesday, June 24th. Bank of America increased their price objective on Zeta Global from $24.00 to $28.00 and gave the stock a “buy” rating in a research report on Wednesday, June 24th. Needham & Company LLC upped their price target on shares of Zeta Global from $25.00 to $30.00 and gave the stock a “buy” rating in a research note on Wednesday. DA Davidson increased their price target on shares of Zeta Global from $30.00 to $32.00 and gave the company a “buy” rating in a report on Wednesday. Finally, Wall Street Zen upgraded shares of Zeta Global from a “hold” rating to a “buy” rating in a research report on Sunday. Ten equities research analysts have rated the stock with a Buy rating, four have given a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus price target of $29.62.
Read Our Latest Research Report on Zeta Global
Zeta Global Profile (Free Report)
Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.
At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.
Read More Five stocks we like better than Zeta Global Quantum Earnings Week: Winners and Losers Are Finally Emerging Axon’s Post-Earnings Pullback May Be More About Valuation Than Growth Uber Stock Lags in 2026, But Cash Flow and AV Bets Fuel Upside AppLovin Stock Hits 52-Week Low as Analysts Trim Targets, Stay Bullish Want to see what other hedge funds are holding ZETA? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Zeta Global Holdings Corp. (NYSE:ZETA – Free Report).
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Palantir’s Valuation Problem Just Met 2 New Growth CatalystsZeta Global NYSE: ZETA reported second-quarter 2026 revenue of $443 million, up 44% from a year earlier, or 28% excluding revenue from mergers and acquisitions. The company said the result marked its 20th consecutive quarter of beating and raising its outlook.
Adjusted EBITDA rose 56% year over year to $92 million, producing a 20.7% margin that expanded 170 basis points. Zeta also reported GAAP net income of $8.2 million, or $0.03 per share, compared with a net loss of $12.8 million in the prior-year quarter. Free cash flow reached $58 million, an increase of 73% from a year earlier.
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As Digital Ad Spend Hits a High, These Firms Could Reap Rewards“We delivered our 20th consecutive beat and raise quarter,” Co-Founder, Chairman and CEO David Steinberg said. He described Zeta as evolving beyond its historical marketing-technology positioning into an “intelligent AI infrastructure platform,” with marketing as its first application rather than its sole focus.
Guidance Raised Across Revenue, Profit and Cash Flow Based on its second-quarter performance, Zeta raised the midpoint of its full-year revenue outlook by $33 million to $1.818 billion. The updated forecast implies 39% annual revenue growth, or 25% growth excluding M&A and political candidate revenue.
Third-quarter revenue is expected to be $471 million at the midpoint, up $10 million from prior guidance. Full-year adjusted EBITDA guidance was increased by $8 million at the midpoint to $405 million. Third-quarter adjusted EBITDA is forecast at $115 million at the midpoint, up $3 million from the previous outlook. Full-year free-cash-flow guidance rose by $20 million at the midpoint to $255 million. Full-year GAAP EPS guidance increased to a midpoint of $0.10, compared with the prior range of $0.02 to $0.04. The Next Market Leaders? 5 Growth Stocks to Watch in 2026Chief Financial Officer Chris Greiner said the outlook retains a 2% to 5% cushion and assumes minimal contribution from new partnership-related revenue. The company maintained its prior second-half outlook for political candidate revenue of $7 million in the third quarter and $8 million in the fourth quarter.
Greiner said Zeta’s full-year GAAP EPS outlook excludes the possible impact of a one-time tax benefit associated with the release of a valuation allowance, which he said has a reasonable probability of occurring later in the year.
AI Adoption and Platform Usage Zeta highlighted adoption of Athena, its conversational AI offering, as a driver of engagement and expansion. Since Athena became available to enterprise customers about 130 days ago, more than 40% of super-scaled customers have become monthly active users, according to Greiner. Super-scaled customers are those with at least $1 million in annual revenue.
The company said 83% of Athena customer interactions are now spoken. Steinberg said OpenAI powers Athena’s voice functionality, while Zeta’s own inference models make decisions using the company’s Data Cloud. He said no large language models access data within Zeta’s Data Cloud.
According to Zeta, the 20% of its overall customer base that has comprehensively adopted its AI tools accounts for roughly 70% of revenue. Among super-scaled customers, the 50% that have comprehensively adopted those tools produce 75% of super-scaled customer revenue. These AI-focused users grew four times faster than customers still early in adoption, Greiner said.
Zeta also said the customers with the most extensive AI adoption had year-to-date net revenue retention 400 basis points above the company-wide level and more than 20 percentage points above customers with lower adoption. The company said its super-scaled customer relationships average 56 months, compared with 48 months several years ago.
Steinberg added that 90% of new code generated during the quarter was automated, up from 75% in the first quarter. He said this has shortened product-development cycles and allowed Zeta to respond more quickly to customer requests.
Customer Growth, Sales Productivity and Partnerships Zeta ended the quarter with 197 super-scaled customers, up 17% year over year. Quarterly average revenue per super-scaled customer was $1.8 million, also up 17%. Greiner said both growth measures exceeded the company’s longer-term model assumptions.
The company pointed to cross-selling activity under its One Zeta initiative and following its Marigold acquisition. Customers using more than one use case increased 90% year over year, while customers using five or more channels rose more than 50%. Cross-sell and upsell deals won during the quarter increased 43%.
Zeta said its total sales pipeline increased more than 60% from a year earlier and by more than $100 million over the preceding 90 days. Pipeline creation per seller more than doubled year over year, while average contract values on closed deals rose more than 40%. Quota-carrying headcount totaled 198, up 11% from a year earlier and one employee sequentially.
The company cited demand across consumer and retail, telecommunications, healthcare, financial services and automotive. Eight of its top 10 industries grew more than 20% year over year on a trailing-12-month basis, Greiner said.
Steinberg said Zeta is seeing a marketing-cloud replacement cycle among large enterprises. He cited Gap as a customer that selected Zeta under a multiyear agreement as its system of record for a next-generation marketing stack. Steinberg said Zeta displaced Salesforce and three other vendors in that deployment.
Expansion Beyond Marketing Zeta also discussed Zeta Business Intelligence, or ZBI, which it said expands the platform into a fourth use case beyond customer acquisition, growth and retention. Steinberg described ZBI as a tool for using business and customer data to make predictions and take action in real time, rather than simply creating static reports.
He said initial ZBI applications include helping a sports and entertainment company evaluate entertainment spending and streaming-distribution relationships, as well as helping an energy drink brand quantify its impact on retail partners. Zeta is being “pulled into” such uses by customers, Steinberg said, and is productizing customer requests by industry.
The company also highlighted expanded relationships with OpenAI, Snowflake and Palantir. Zeta said its Data Cloud was fully integrated with Palantir Foundry as of July 31 and that it had already secured multiple initial combined-sale agreements. Steinberg said the Foundry integration is complete and seamless for customers.
During the quarter, Zeta deployed $29.9 million to repurchase 1.6 million shares. Through July 30, it had spent $74.6 million on repurchases and had approximately $89.4 million remaining under its authorization. The company also closed a new $1 billion credit facility, including a $250 million term loan and an undrawn $750 million revolving credit facility.
About Zeta Global (NYSE:ZETA)Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm's mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.
At the core of Zeta's offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.
This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected].
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Key Takeaways Zeta Global shares rose 12.9% as Q2 revenues jumped 43.5% and adjusted EBITDA climbed 56% y/y.ZETA raised 2026 revenue guidance to $1.811-$1.824 billion as its sales pipeline expanded more than 60%.Zeta Global saw Athena adoption rise as customer metrics improved, though margin and integration risks remain. Zeta Global Holdings Corp. (ZETA - Free Report) shares gained 12.9% in the past week as investors weighed accelerating growth, improving customer metrics and a higher 2026 outlook.
The rally raises a tougher question. Can stronger execution and rising AI adoption support additional gains as expectations, integration work and near-term margin demands also increase?
ZETA's Rally Follows a Strong Q2 BeatSecond-quarter revenues rose 43.5% year over year to $442.8 million, topping the consensus mark by 5.4%. Non-GAAP earnings of 21 cents per share beat estimates by 5%, while adjusted EBITDA climbed 56% to $92 million.
Zeta also raised full-year 2026 revenue guidance to $1.811-$1.824 billion. At the midpoint, the outlook implies about 39% year-over-year growth. Free cash flow guidance increased to $254.8-$255.8 million, giving investors another measure of operating progress.
Zeta's Pipeline Supports Further GrowthThe sales pipeline expanded more than 60% year over year and increased by more than $100 million during the prior 90 days. Pipeline creation per seller more than doubled, indicating that productivity is improving alongside the larger opportunity set.
Average contract values on deals won rose more than 40%. That mix matters because larger wins can support future revenue growth, although long sales cycles can make the timing of conversion uneven from quarter to quarter.
ZETA's AI Adoption Deepens Customer ValueMore than 40% of super-scaled customers became monthly active Athena users within 130 days of its enterprise launch. Super-scaled customer average revenue per user reached $1.8 million, up 17% year over year, while the customer count rose 17% to 197.
Zeta said momentum from collaborations with Snowflake Inc. (SNOW - Free Report) and Palantir Technologies Inc. (PLTR - Free Report) is supporting its AI positioning. Snowflake operates an AI Data Cloud spanning data engineering, analytics and AI, while Palantir's Artificial Intelligence Platform connects AI with enterprise operations. Those relationships broaden Zeta's ecosystem as Athena adoption develops.
Zeta Still Faces Margin and Timing RisksNew agency business that initially ramps through social channels can lift GAAP cost of revenues before customers move toward Zeta-owned channels. That creates a potential margin timing issue even when customer activity is expanding.
Other risks remain. Zeta cites acquisition integration, including Marigold's Enterprise Business, as a potential execution challenge. Customer spending can also be affected by broader economic conditions, while Athena usage may precede monetization and produce uneven near-term results.
ZETA's Mixed Signals Temper the RallyThe stock currently carries a Zacks Rank #3 (Hold), which points to a neutral near-term earnings-revision signal rather than a clear bullish call. You can see the complete list of today’s Zacks #1 Rank stocks here.
That tempers the price move even as revenue growth, customer expansion and guidance have improved.
ZETA has a Growth Score of A, highlighting favorable growth characteristics, but its Value Score of D and Momentum Score of F are less supportive. The VGM Score of C reflects that mixed profile. The latest operating trends strengthen the fundamental case, but the Rank and Style Scores suggest investors should balance that progress against valuation, momentum and estimate-revision considerations.
Key Takeaways Zeta Global's super-scaled customers and ARPU each rose 17%, outpacing its long-term growth model.ZETA trades at 22.9X forward earnings, above its sub-industry, sector and S&P 500 benchmarks.Zeta Global's cross-sell deals rose 43%, while integration and macro risks remain execution challenges. Zeta Global Holdings Corp. (ZETA - Free Report) is delivering faster growth, deeper customer spending and stronger cash generation, but its valuation already reflects a meaningful portion of that progress.
The investment question is whether AI adoption, cross-selling and operating leverage can keep improving fast enough to justify the premium while integration, spending sensitivity and execution risks remain.
ZETA's Growth Is Outpacing Its Long-Term ModelSuper-scaled customers reached 197 in the second quarter of 2026, up 17% from 168 a year earlier. Super-scaled customer average revenue per user also increased 17% to $1.8 million.
That customer-count growth is well above the 4%-8% compound annual growth rate embedded in Zeta's 2028 model. ARPU growth also exceeded the model's 12%-16% range, suggesting current customer economics are running ahead of the company's longer-term framework.
Zeta's Valuation Leaves Less Room for ErrorZETA trades at 22.9X forward 12-month earnings, above the 21.01X multiple for its Zacks sub-industry, 18.11X for its sector and 20.71X for the S&P 500.
Image Source: Zacks Investment Research
Image Source: Zacks Investment Research
Image Source: Zacks Investment Research
The premium is not extreme relative to the sub-industry, but it reduces the margin for execution misses. Sustaining faster revenue growth, expanding margins and converting more earnings into cash become more important when investors are already paying above broader sector and market benchmarks.
ZETA's AI and Cross-Sell Catalysts Stay IntactCustomers using more than one use case increased 90% year over year in the second quarter, while cross-sell and upsell deals won rose 43%. Customers using at least five channels also increased 50%, reinforcing the case that Zeta can deepen relationships as adoption expands across its platform.
Snowflake Inc. (SNOW - Free Report) provides a relevant AI-infrastructure comparison because its platform powers an AI Data Cloud spanning data engineering, analytics and AI. Palantir Technologies Inc. (PLTR - Free Report) is another useful reference point because its Artificial Intelligence Platform is designed to connect AI with enterprise data and operations. Zeta has highlighted collaborations with both companies as it develops Athena and its broader AI infrastructure strategy.
Zeta's Execution Risks Argue for PatienceZeta generated $8.2 million of GAAP net income in the second quarter after a $12.8 million loss a year earlier. It also raised full-year 2026 GAAP earnings guidance to 9-11 cents per share and lifted adjusted EBITDA guidance to $404.1-$406.3 million.
Execution still matters. Zeta's filings identify acquisition integration, including Marigold's Enterprise Business, as a risk, while macroeconomic weakness and softer consumer spending could affect customer activity. Long sales cycles can also make the timing of new revenue uneven, adding another source of quarter-to-quarter variability.
ZETA's Growth Score Offsets Weak MomentumThe operating picture supports continued attention, but the valuation and execution setup favors a measured stance rather than an aggressive entry.
ZETA currently carries a Zacks Rank #3 (Hold), which is consistent with a neutral near-term signal rather than a clear buy call. You can see the complete list of today’s Zacks #1 Rank stocks here.
ZETA has a Growth Score of A, reflecting favorable growth characteristics, but a Value Score of D and Momentum Score of F are less supportive. Its VGM Score of C points to a mixed combined profile. For investors, that combination supports patience until earnings, margins and cash generation provide more evidence that the premium valuation can be sustained.
Key Takeaways Zeta Global's Q2 revenues rose 43.5% to $442.8 million, beating estimates by 5.4%.AI adoption, customer expansion and higher platform usage drove broad-based growth at Zeta Global.Zeta Global raised 2026 revenue guidance to $1.811-$1.824 billion and boosted cash flow guidance. Zeta Global Holdings (ZETA - Free Report) reported impressive second-quarter 2026 results.
Earnings of 21 cents per share beat the Zacks Consensus Estimate of 20 cents by 5%. GAAP earnings improved to 3 cents per share as the company generated net income of $8.2 million compared with a net loss of $12.8 million a year ago.
Revenues surged 43.5% year over year to $442.8 million, surpassing the consensus estimate of $420.2 million by 5.4%. Growth reflected strong AI adoption, customer expansion and higher platform usage. Super-scaled customers and their average revenue per user each increased 17%.
The stock gained 6% since the earnings release on Aug. 4 in response to the better-than-expected results and as guidance was strong. For the third quarter of 2026, Zeta expects revenues between $469 million and $472 million, implying growth of 39-40%. The midpoint increased by $10 million from the prior outlook.
Adjusted EBITDA is projected between $115 million and $116 million, representing growth of 47-49%. The corresponding margin is expected between 24.4% and 24.7%.
Management raised its 2026 revenue guidance to $1.811-$1.824 billion from a prior midpoint of $1.785 billion. The revised range is higher than the current Zacks Consensus estimate of $1.79 billion and indicates growth of 39-40%, or 24-25% excluding M&A and political candidate revenues.
Adjusted EBITDA is now expected between $404.1 million and $406.3 million. Free cash flow guidance increased to $254.8-$255.8 million, while GAAP earnings guidance rose to 9-11 cents per share.
ZETA Benefits From Broad-Based Revenue GrowthSecond-quarter revenues increased from $308.4 million in the year-ago period. Excluding acquisitions, revenues rose 28%, marking the company’s 21st consecutive quarter of more than 20% growth after excluding M&A and political candidate revenues.
Demand was broad-based across industries. Eight of Zeta’s top 10 verticals posted more than 20% trailing-12-month growth. Consumer and retail, financial services, automotive and healthcare accelerated from the preceding quarter.
The total sales pipeline expanded more than 60% year over year and increased by more than $100 million over the past 90 days. Pipeline creation per seller more than doubled, while average contract values for deals won increased more than 40%.
Zeta’s Customer Metrics Exceed Long-Term ModelThe number of super-scaled customers, which generate at least $1 million in trailing-12-month revenues, reached 197. This compares with 168 a year earlier and 189 in the first quarter, marking seven consecutive quarters of sequential growth.
Super-scaled customer average revenue per user reached $1.8 million, up from $1.6 million a year ago. Both customer-count growth and ARPU growth exceeded the ranges in Zeta’s 2028 model.
Customers using more than one use case increased 90% year over year, while those employing at least five channels rose more than 50%. Cross-sell and upsell deals won advanced 43%, reflecting traction from the One Zeta sales initiative and Marigold cross-selling.
ZETA’s AI Adoption Supports Platform ExpansionMore than 40% of super-scaled customers became monthly active Athena users within 130 days of its enterprise launch. Among all customers, the 20% that comprehensively adopted Zeta’s AI tools generated roughly 70% of revenues.
Within the super-scaled group, the 50% of customers with comprehensive AI adoption accounted for 75% of revenues. These AI-intensive users grew four times faster than customers still in the early stages of adoption.
Athena engagement is increasingly voice-based, with 83% of customer interactions conducted through spoken commands. Management also noted that 90% of new code generated during the quarter was automated, helping accelerate product development.
Zeta Delivers Margin and Cash Flow GainsAdjusted EBITDA increased 56% year over year to $91.7 million. Adjusted EBITDA margin expanded 170 basis points to 20.7%, reflecting integration savings and restructuring benefits from Marigold.
Operating expenses totaled $425.8 million compared with $313.5 million a year ago. Cost of revenues was $181 million, while selling and marketing, general and administrative, and research and development expenses were $104 million, $75.9 million and $42.2 million, respectively.
Operating cash flow rose 65% to $69.2 million. Free cash flow advanced 73% to $58 million, while free cash flow margin improved 220 basis points to 13.1%.
Zeta ended the quarter with cash and cash equivalents of $310 million and long-term borrowings of $197.5 million. The company also repurchased $29.9 million of shares during the quarter.
ZETA currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Recent Earnings SnapshotsTrane Technologies (TT - Free Report) reported impressive second-quarter 2026 results. TT’s adjusted earnings of $4.31 per share outpaced the consensus mark by 0.9% and rose 11.1% from the year-ago quarter’s actual. TT’s total revenues of $6.35 billion surpassed the consensus mark by 2.9% and increased 6.4% year over year.
Rollins (ROL - Free Report) posted unimpressive second-quarter 2026 results. ROL’s adjusted earnings of 32 cents per share missed the Zacks Consensus Estimate by 5.9% but rose 6.7% year over year. Total revenues of $1.08 billion fell short of the consensus estimate by 1.7% but increased 7.9% from the year-ago quarter.
Verisk (VRSK - Free Report) reported second-quarter 2026 diluted adjusted earnings of $1.98 per share, beating the Zacks Consensus Estimate of $1.94 by 2.1%. The figure increased 5.3% from the year-ago quarter. Revenues of $806.3 million topped the consensus mark of $802.4 million by 0.5% and rose 4.3% year over year.
Former Salesforce Marketing Cloud CMO joins Zeta to build what’s next; Candace Dean elevated to Chief Communications Officer
NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the intelligent AI infrastructure company, today announced that Leah Pope will join the company as Chief Marketing Officer, effective August 3, 2026. A veteran enterprise software marketing executive, Pope brings more than two decades of experience leading category-defining brands, including Salesforce Marketing Cloud and ActionIQ. The company also announced the promotion of Candace Dean to Chief Communications Officer, where she will continue leading Zeta's communications strategy.
Pope previously led marketing across Salesforce's marketing portfolio, including Salesforce Marketing Cloud, Pardot, ExactTarget and other Marketing Cloud products, following Salesforce's acquisition of Datorama, where she served as Chief Marketing Officer. Most recently, she served as Chief Marketing Officer at ActionIQ, helping establish the company as a leader in enterprise customer data and AI.
Since joining Zeta in 2024 as Group Vice President and Head of Communications, Dean has led the company's global communications strategy, helping shape its corporate narrative and strengthen its reputation. As Chief Communications Officer, she will continue leading Zeta's communications organization and corporate reputation efforts.
“Zeta is entering a new chapter. We’ve built the data, the intelligence and the technology enterprises need to win in the AI era," said David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global. “We’ve gone from ‘Zeta who?’ To ‘Why Zeta?’ Our next evolution is becoming a must-have partner for enterprises looking to turn intelligence into growth. Leah will help us get there by translating what we've built into a clear, compelling market story, alongside Candace, who has been instrumental in shaping how the world hears it. Together, they're the right leaders to make sure the market understands both the strength of our business today and the size of the opportunity ahead."
“Zeta has assembled an extraordinary combination of proprietary data, intelligence and activation at exactly the moment enterprises are rethinking how they use AI to drive growth,” said Pope. "I’m excited to work with Zeta’s customers, partners and teams to make that value tangible, build the category and help more enterprises turn intelligence into better decisions and measurable business outcomes.”
"It's been incredibly rewarding to help shape Zeta's story during such a pivotal time for the company," said Dean. "I look forward to continuing to work alongside David, Leah and our leadership team to build on that momentum and ensure our brand reflects the innovation happening across Zeta."
As Chief Marketing Officer, Pope will lead Zeta’s global marketing organization, overseeing brand, product marketing, demand generation, customer marketing and events, while strengthening Zeta’s category leadership and accelerating its enterprise growth strategy.
About Leah Pope
Leah joins Zeta from ActionIQ, where she served as Chief Marketing Officer and helped establish ActionIQ as a leader in enterprise customer data and AI before its acquisition by Uniphore. Prior to ActionIQ, she served as Head of Marketing for Salesforce, overseeing marketing across Salesforce Marketing Cloud, Pardot, ExactTarget and other Salesforce marketing products and also served as Chief Marketing Officer for Datorama, where she helped grow the business before its acquisition by Salesforce. She has also held senior marketing leadership positions at Synthesio, IBM and Lombardi Software.
About Candace Dean
Candace Dean serves as Chief Communications Officer at Zeta Global, where she leads the company's global communications strategy, including public relations, executive communications, internal communications, crisis and issues management, and financial communications. Before joining Zeta in 2024, Dean held senior communications leadership roles at Zoom and Adobe, where she shaped corporate reputation, executive visibility and strategic communications during periods of significant growth and transformation.
About Zeta Global
Zeta Global (NYSE: ZETA) is the intelligent AI infrastructure company helping enterprises transform proprietary data into enterprise intelligence. The Zeta Data Cloud and Athena by Zeta™ connect proprietary enterprise knowledge with advanced AI to enable better decisions, more effective customer engagement, and stronger business outcomes. With one of the industry's largest proprietary data assets, Zeta helps organizations accelerate AI transformation and build durable competitive advantage. Founded in 2007 by David A. Steinberg and John Sculley, Zeta is headquartered in New York City with offices worldwide. Learn more at www.zetaglobal.com.
Forward-Looking Statements
This press release, together with other statements and information publicly disseminated by the Company, contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The Company intends such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995 and includes this statement for purposes of complying with these safe harbor provisions. Any statements made in this press release that are not statements of historical fact are forward-looking statements and should be evaluated as such. Forward-looking statements include information concerning our anticipated future financial performance, our market opportunities and our expectations regarding our business plan and strategies. These statements often include words such as “anticipate,” “believe,” “could,” “estimates,” “expect,” “forecast,” “guidance,” “intend,” “may,” “outlook,” “plan,” “projects,” “should,” “suggests,” “targets,” “will,” “would” and other similar expressions. We base these forward-looking statements on our current expectations, plans and assumptions that we have made in light of our experience in the industry, as well as our perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate under the circumstances at such time. Although we believe that these forward-looking statements are based on reasonable assumptions at the time they are made, you should be aware that many factors could affect our business, results of operations and financial condition and could cause actual results to differ materially from those expressed in the forward-looking statements. These statements are not guarantees of future performance or results.
The forward-looking statements are subject to and involve risks, uncertainties and assumptions, and you should not place undue reliance on these forward-looking statements. These cautionary statements should not be construed by you to be exhaustive and the forward-looking statements are made only as of the date of this press release. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.
SummaryZeta (ZETA) delivered its 20th consecutive beat-and-raise quarter, achieving 44% revenue growth and first GAAP profitability.ZETA trades at 3.3x EV/sales with a 14% short float, presenting a compelling valuation relative to growth and profitability metrics.Key differentiators include proprietary data, AI-driven models, and expanding customer adoption, driving superior retention and revenue growth.I rate ZETA a Buy, citing robust execution, expanding margins, strong pipeline, and management’s confidence evidenced by buybacks and undrawn credit.This idea was discussed in more depth with members of my private investing community, The Pragmatic Investor. Learn More » Chinmayi Shroff/iStock via Getty Images
Thesis summary Zeta (ZETA) just delivered its 20th consecutive beat-and-raise quarter.
Revenue grew 44% (including M&A) and, most importantly, the stock achieved GAAP profit.
The stock trades at roughly 3.3x EV/sales with 14% of the
29.34K Followers
Analyst’s Disclosure: I/we have a beneficial long position in the shares of ZETA either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
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Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.
Zeta Global Holdings (ZETA - Free Report) came out with quarterly earnings of $0.21 per share, beating the Zacks Consensus Estimate of $0.2 per share. This compares to earnings of $0.14 per share a year ago. These figures are adjusted for non-recurring items.
This quarterly report represents an earnings surprise of 5.00%. A quarter ago, it was expected that this cloud-based marketing technology company would post earnings of $0.13 per share when it actually produced earnings of $0.14, delivering a surprise of +7.69%.
Over the last four quarters, the company has surpassed consensus EPS estimates all four times.
Zeta, which belongs to the Zacks Technology Services industry, posted revenues of $442.77 million for the quarter ended June 2026, surpassing the Zacks Consensus Estimate by 5.36%. This compares to year-ago revenues of $308.44 million. The company has topped consensus revenue estimates four times over the last four quarters.
The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call.
Zeta shares have added about 10.9% since the beginning of the year versus the S&P 500's gain of 11%.
What's Next for Zeta?While Zeta has underperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock?
There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately.
Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions.
Ahead of this earnings release, the estimate revisions trend for Zeta was unfavorable. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #4 (Sell) for the stock. So, the shares are expected to underperform the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
It will be interesting to see how estimates for the coming quarters and the current fiscal year change in the days ahead. The current consensus EPS estimate is $0.28 on $459.75 million in revenues for the coming quarter and $0.98 on $1.79 billion in revenues for the current fiscal year.
Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Technology Services is currently in the bottom 40% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.
Viant Technology (DSP - Free Report) , another stock in the same industry, has yet to report results for the quarter ended June 2026. The results are expected to be released on August 10.
This advertising software company is expected to post quarterly earnings of $0.13 per share in its upcoming report, which represents a year-over-year change of +44.4%. The consensus EPS estimate for the quarter has remained unchanged over the last 30 days.
Viant Technology's revenues are expected to be $99.9 million, up 28.3% from the year-ago quarter.
(We are reissuing this article to correct a mistake. The original article, issued on August 4, 2026, should no longer be relied upon.)
Key Takeaways Zeta Global raised revenue, EBITDA, free cash flow and GAAP earnings guidance after Q2.Advanced Athena adopters generated most revenues and posted stronger retention and faster growth.ZETA's pipeline rose over 60% Y/Y as pipeline creation per seller more than doubled. Zeta Global Holdings Corp. (ZETA - Free Report) used its second-quarter 2026 call to argue that Athena adoption, broader usage and partner-led selling are strengthening growth. Revenues of $442.77 million topped the Zacks Consensus Estimate of $420.20 million.
Reported earnings of 18 cents per share missed the Zacks Consensus Estimate of 20 cents by 10%. Management, nevertheless, raised revenue, adjusted EBITDA, free cash flow and GAAP earnings guidance.
ZETA Raises Outlook With Core StrengthChief financial officer Christopher Greiner said the full-year revenue midpoint increased by $33 million to $1.818 billion, representing 39% growth, or 25% excluding M&A and political candidate revenues.
The company lifted the adjusted EBITDA midpoint to $405 million and the free cash flow midpoint to $255 million. Full-year GAAP earnings guidance moved to 9-11 cents per share from 2-4 cents.
For the third quarter, management expects revenues of $469-$472 million and adjusted EBITDA of $115-$116 million. Greiner said the outlook retains a 2-5% cushion and includes little from unsigned partnership opportunities.
Zeta Global Ties AI Adoption to Revenue QualityMore than 40% of super-scaled customers became monthly active Athena users within 130 days of launch. The 20% of all customers with comprehensive AI adoption generated about 70% of revenues.
Among super-scaled customers, the 50% with comprehensive AI adoption accounted for 75% of revenues. Greiner added that these users grew four times faster than customers earlier in adoption.
Net revenue retention among the most advanced AI adopters ran 400 basis points above Zeta Global overall and more than 20 percentage points above customers still ramping. Super-scaled customer relationships averaged 56 months, up from 48 months previously.
ZETA Pushes Beyond MarketingCo-founder, chairman and CEO David Steinberg framed Zeta Global as an intelligent AI infrastructure platform rather than only a marketing technology provider. He positioned Zeta Business Intelligence or ZBI, as a fourth use case alongside acquire, grow and retain.
Steinberg said ZBI supports real-time decisions rather than static reporting. Customer applications include evaluating streaming relationships and measuring the value a consumer brand creates for retail partners.
In response to a Canaccord Genuity analyst, Steinberg said customer requests are being productized by vertical. He linked that speed to automation, with 89.6% of new code generated automatically in the quarter.
ZETA Partnerships Expand the Sales FunnelSteinberg highlighted OpenAI, Snowflake and Palantir as external catalysts. OpenAI powers Athena's voice layer, while Zeta Global's inference models handle decisioning without exposing Data Cloud information to large language models.
Palantir integration finished July 31, and Steinberg said two initial joint opportunities had converted into agreements. He said additional prospects were not included in formal guidance.
A Citi analyst asked about direct OpenAI monetization. Steinberg said Zeta Global is already serving ads through the relationship, called it meaningful and said little OpenAI or Palantir contribution is embedded in the outlook.
ZETA Q&A Highlights Pipeline and ProductivityGreiner said the sales pipeline rose more than 60% year over year and more than $100 million in 90 days. Pipeline creation per seller more than doubled, while quota-carrying headcount increased by one sequentially to 198.
A Truist Securities analyst asked about marketing cloud replacement activity. Steinberg said RFP velocity and closing activity were rising, citing Gap's selection of Zeta Global as its system of record after displacing several vendors.
A Needham analyst questioned recent ARPU variability. Greiner said newer customers crossing the super-scaled threshold enter at lower revenue levels, while customers on the platform for four years or more approach $4 million in ARPU.
Zeta Global Keeps Execution and Cash in FocusThe company reported adjusted EBITDA of $92 million, a 20.7% margin, and free cash flow of $58 million. Steinberg credited Marigold integration savings and improved expense ratios across research, administration and selling functions.
Steinberg's closing emphasis remained on execution, AI-enabled productivity and disciplined capital use. Management kept share repurchases and small-to-midsized acquisitions among its priorities.
What ZETA's Rank & Scores SignalZETA currently carries a Zacks Rank #4 (Sell). Its Growth Score of A and VGM Score of B indicate favorable growth characteristics and a solid combined style profile, while the Value Score of D and Momentum Score of C are less supportive.
You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Under the Zacks framework, Style Scores complement rather than override the rank, which reflects earnings-estimate revision trends over the next one to three months. The Zacks Rank can change as analysts revise estimates following the newly reported results.
Zeta Global stock pared back some of its gains from earlier this week as investors booked profits following its earnings report. It retreated to $23 from this week’s high of $24.45. It remains about 65% above the lowest level this year, giving it a market capitalization of over $6 billion.
In a statement on Tuesday, Zeta Global, a top company in the marketing space, announced that its revenue growth accelerated during the last quarter.
Its revenue jumped by 44% as more companies continued moving into its platform. It made $443 million during the quarter, up by $23 million from the midpoint of its previous guidance. In this, the number of super-scaled customers increased to 197, up by 17% YoY, with the average revenue per user (ARPU) moving to $1.8 million.
This growth has been boosted by its collaborations with companies like OpenAI, Snowflake, and Plantir. As a result, the management believes that it has moved to an inflection point as these collaborations have brought together capabilities it has spent years building. In a statement, the CFO said:
“Our first-half performance and pipeline visibility gives us the confidence to significantly increase the midpoint of our revenue, adjusted EBITDA, free cash flow and GAAP EPS expectations.”
In this, it increased the guidance for the third quarter to between $469 and $472 million, up by $10 million from the previous guidance. This growth excludes the temporary benefit from its political business and its mergers amnd acquisition.
Additionally, the management expects that the annual revenue will grow to between $1.81 billion and $1.82 billion, with the annual EBITDA jumping to between $401 million and $406 million. The free cash flow is expected to jump to about $235 million.
These numbers mean that the company’s growth is supercharging, which may help to justify its valuation, which is not all that big. The company has a forward price-to-earnings ratio of 24, and a rule-of-40 metric of 64%.
Most analysts tracking Zeta have a bullish rating for the company, with the consensus target being $28, up by 16.70% from the current level. In its recent rating, Freedom Capital maintained a strong buy rating, while Bank of America hiked the target from $24 to $28. DA Davidson hiked the target to $30.
Zeta Global stock chart | Source: TradingView
The daily chart shows that the Zeta Global share price jumped from a low of $10.68 in April 2025 to a high of $24.60 this week. It has jumped above the 50-day Exponential Moving Average (EMA).
There are signs that the stock has formed an ascending triangle pattern, a common bullish continuation sign in technical analysis. It has soared above the Ichimoku cloud and the Supertrend indicators.
Therefore, the most likely scenario is where the stock resumes the uptrend, potentially to the year-to-date high of $26. A move above that level will point to more gains in the long term, potentially to $27.85, its highest level in December 2024.
NEW YORK--(BUSINESS WIRE)---- $ZETA--Zeta Global Reports 20th Consecutive “Beat and Raise” Quarter, Achieves the Rule of 64 and Generates Positive GAAP Net Income in 2Q'26.
Zeta Global Holdings (ZETA - Free Report) came out with quarterly earnings of $0.18 per share, missing the Zacks Consensus Estimate of $0.2 per share. This compares to earnings of $0.14 per share a year ago. These figures are adjusted for non-recurring items.
This quarterly report represents an earnings surprise of -10.00%. A quarter ago, it was expected that this cloud-based marketing technology company would post earnings of $0.13 per share when it actually produced earnings of $0.14, delivering a surprise of +7.69%.
Over the last four quarters, the company has surpassed consensus EPS estimates three times.
Zeta, which belongs to the Zacks Technology Services industry, posted revenues of $442.77 million for the quarter ended June 2026, surpassing the Zacks Consensus Estimate by 5.36%. This compares to year-ago revenues of $308.44 million. The company has topped consensus revenue estimates four times over the last four quarters.
The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call.
Zeta shares have added about 10.9% since the beginning of the year versus the S&P 500's gain of 11%.
What's Next for Zeta?While Zeta has underperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock?
There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately.
Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions.
Ahead of this earnings release, the estimate revisions trend for Zeta was unfavorable. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #4 (Sell) for the stock. So, the shares are expected to underperform the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
It will be interesting to see how estimates for the coming quarters and the current fiscal year change in the days ahead. The current consensus EPS estimate is $0.28 on $459.75 million in revenues for the coming quarter and $0.98 on $1.79 billion in revenues for the current fiscal year.
Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Technology Services is currently in the bottom 40% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.
Viant Technology (DSP - Free Report) , another stock in the same industry, has yet to report results for the quarter ended June 2026. The results are expected to be released on August 10.
This advertising software company is expected to post quarterly earnings of $0.13 per share in its upcoming report, which represents a year-over-year change of +44.4%. The consensus EPS estimate for the quarter has remained unchanged over the last 30 days.
Viant Technology's revenues are expected to be $99.9 million, up 28.3% from the year-ago quarter.
Live Coverage Updates appear automatically as they are published.
Live Updates Pinned 1 hour ago
Live
This live blog is being updated by Thomas Richmond, a 24/7 Wall St. contributor. You’ll get expert analysis of Zeta’s earnings.
Simply stay on this page, and new updates will appear below automatically. We expect Zeta Global to release earnings shortly after 4:05 p.m. ET.
54 minutes ago
Live
Ahead of tonight’s report from Zeta Global (NYSE:ZETA), here’s what to listen for on the call:
Top 5 Analyst Questions: Is Athena monetization showing up in Q2 ARPU or bookings yet? How much of the guide raise is Marigold vs. organic? Update on the securities fraud lawsuit moving to discovery? Path to GAAP net income positive for FY2026? Super-Scaled Customer additions beyond 189? Key Topics, Buzzwords, and Red Flags: Key topics: political revenue cadence, RPO growth, 75% auto-generated code, 2028 targets. Buzzwords: “Rule of 67,” “AI-driven marketing cloud replacement cycle,” “vendor consolidation,” “600% ROI,” “SuperGraph.” Red flags: ARPU deceleration, $53M quarterly stock-based comp, Marigold churn, Athena adoption stalls, and any softening of the $1.785 billion revenue midpoint. Shares trade at $23.64, up 49.6% over the past year and up 4.70% today alone, so expectations are elevated.
56 minutes ago
Live
Zeta Global (NYSE:ZETA) heads into tonight’s earnings with a divided setup. Here’s how each side is framing it.
Bull Case Athena drove 7x more agentic interactions and 60% of AI platform usage in its first week, with minimal contribution baked into guidance. Super-Scaled ARPU hit $1.7M, up 21% YoY, and the sales pipeline is up 40% year-over-year. CFO flagged results pacing to the high end of full-year GAAP EPS guidance. Bear Case Beat magnitudes have narrowed from 7% to 2.89% across recent quarters. Organic growth ex-Marigold and political runs 22%-23% versus a 36%-37% headline. Stock-based comp hit $53 million in Q1, keeping GAAP losses persistent. Shares already up 49.6% over one year raise the bar for a reaction. 1 hour ago
Live
Zeta Global reports Q2 2026 results after guiding for revenue between $419-$422 million, representing 36% to 37% year-over-year growth.
The company’s Athena AI platform will take center stage, with investors looking for proof that rising adoption is translating into meaningful revenue.
Super-Scaled Customer average revenue per user will offer another important signal about whether Zeta is successfully expanding its largest enterprise relationships.
Zeta shares are up 5% intraday to $23.62 and have already gained 49.6% over the past year. Wall Street remains firmly bullish, with 12 buy ratings, two holds, no sells, and a consensus price target of $28.68, implying 22.15% upside.
Another guidance increase, paired with evidence that Athena is driving monetization, would strengthen Zeta’s AI replacement-cycle thesis. A weaker report could reopen questions about how quickly growth will normalize once political spending and the Marigold acquisition’s tailwinds begin fading.
Act now: the analyst who called NVIDIA in 2010 just named his top 10 AI stocks — and Zeta Global didn't make the cut. Grab the names FREE today.
Zeta Global (NYSE:ZETA) is expected to report Q2 2026 results tonight at around 4:05 PM ET. The AI marketing cloud enters the earnings report riding a 19 consecutive quarter streak of beat-and-raises.
Momentum Meets a Higher Bar Last quarter, Zeta posted revenue of $396.30 million, growing 49.9% year over year and clearing consensus by 7.00%. Adjusted EBITDA reached $66.14 million, and free cash flow rose 30% to $41.68 million.
Super-Scaled Customers hit 189, with ARPU climbing 21% to $1.70 million. Since then, the stock is up 10.86% year-to-date and 8.99% over the past month, with sentiment tilting bullish.
Consensus Estimates Metric Q2 2026 Guide YoY Change FY 2026 Guide Revenue $419M-$422M +36% to 37% $1,779M-$1,792M Adj. EBITDA $86.2M-$86.9M Margin 20.4%-20.8% $396.2M-$398.4M Free Cash Flow N/A N/A $234.5M-$235.5M Tonight’s setup implies a deceleration in growth from Q1’s 49.9% pace, though organic growth ex-Marigold and political still lands at 22%-23%. Management is guiding to positive GAAP net income for the full year, suggesting this quarter could mark a real inflection.
Athena Traction and Margin Discipline Take Center Stage Tonight, I’ll be watching Athena adoption data closely. In its first week of general availability, Athena drove 60% of AI usage on Zeta’s platform and a 7x increase in agentic interactions. CEO David Steinberg framed it plainly: “Zeta is the disruptor in the AI-driven replacement cycle.”
Analysts will also focus on Super-Scaled Customer ARPU and multi-use case penetration. Last quarter, customers using multiple use cases grew over 50% year-over-year, and net retention stayed above the 110% to 115% target range. Any deceleration here would test the AI thesis.
I’ll also track the adjusted EBITDA margin against the 20.4%-20.8% guide, plus the Marigold integration synergies flagged by CFO Christopher Greiner. Stock-based comp of $53 million in Q1 remains a governance overhang worth monitoring. Pipeline commentary matters, too, with management citing a 40% year-over-year increase in pipeline.
Earnings History Quarter Revenue Beat Earnings Day 1-Week After 30-Day After Q1 2026 +7.00% +0.98% -7.85% +25.11% Q4 2025 +4.06% +5.12% +5.1% -18.49% Q3 2025 +2.89% +19.4% +2.66% -3.81% Q2 2025 +3.96% +27.47% -8.85% -8.21% On average, shares moved -2.23% in the week after earnings over the past year.
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First Trust Advisors LP lifted its position in shares of Zeta Global Holdings Corp. (NYSE:ZETA – Free Report) by 56.2% during the 1st quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The fund owned 378,425 shares of the company’s stock after purchasing an additional 136,106 shares during the period. First Trust Advisors LP owned about 0.16% of Zeta Global worth $6,025,000 as of its most recent filing with the Securities and Exchange Commission.
Several other institutional investors and hedge funds also recently made changes to their positions in ZETA. Vanguard Group Inc. boosted its position in Zeta Global by 6.1% during the 4th quarter. Vanguard Group Inc. now owns 23,051,314 shares of the company’s stock worth $469,094,000 after buying an additional 1,325,717 shares during the period. Contour Asset Management LLC increased its position in Zeta Global by 26.3% in the 4th quarter. Contour Asset Management LLC now owns 11,162,626 shares of the company’s stock valued at $227,159,000 after acquiring an additional 2,327,907 shares during the period. Disciplined Growth Investors Inc. MN bought a new position in shares of Zeta Global during the third quarter valued at $121,502,000. Goldman Sachs Group Inc. raised its stake in shares of Zeta Global by 13.7% during the fourth quarter. Goldman Sachs Group Inc. now owns 5,582,446 shares of the company’s stock valued at $113,603,000 after acquiring an additional 673,145 shares during the last quarter. Finally, Capital World Investors lifted its holdings in shares of Zeta Global by 0.7% during the fourth quarter. Capital World Investors now owns 5,013,776 shares of the company’s stock worth $102,030,000 after purchasing an additional 33,923 shares during the period. Institutional investors and hedge funds own 87.75% of the company’s stock.
Analyst Upgrades and Downgrades Several brokerages recently weighed in on ZETA. DA Davidson reissued a “buy” rating and issued a $30.00 price objective on shares of Zeta Global in a research note on Wednesday, June 24th. B. Riley Financial reaffirmed a “buy” rating on shares of Zeta Global in a report on Friday, May 1st. Wall Street Zen lowered Zeta Global from a “buy” rating to a “hold” rating in a research report on Saturday. Royal Bank Of Canada increased their price target on Zeta Global from $27.00 to $29.00 and gave the company an “outperform” rating in a research note on Friday, May 1st. Finally, Freedom Capital upgraded Zeta Global to a “strong-buy” rating in a research report on Monday, June 29th. One investment analyst has rated the stock with a Strong Buy rating, ten have issued a Buy rating, three have issued a Hold rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $28.33.
Read Our Latest Stock Report on Zeta Global
Insider Activity In other news, Director Jeanine Silberblatt sold 7,500 shares of the business’s stock in a transaction dated Friday, June 12th. The stock was sold at an average price of $19.89, for a total value of $149,175.00. Following the transaction, the director directly owned 50,350 shares of the company’s stock, valued at $1,001,461.50. The trade was a 12.96% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. 10.74% of the stock is owned by corporate insiders.
Zeta Global Stock Performance Shares of ZETA opened at $21.60 on Monday. The company has a current ratio of 2.07, a quick ratio of 2.07 and a debt-to-equity ratio of 0.22. The firm’s fifty day simple moving average is $20.84 and its two-hundred day simple moving average is $18.74. Zeta Global Holdings Corp. has a 12 month low of $14.36 and a 12 month high of $25.95. The stock has a market capitalization of $5.39 billion, a P/E ratio of -196.40, a price-to-earnings-growth ratio of 3.19 and a beta of 1.39.
Zeta Global Profile (Free Report)
Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.
At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.
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NEW YORK--(BUSINESS WIRE)---- $ZETA--Zeta Global Closes $1 Billion Credit Facility for Mergers & Acquisitions, Share Repurchases and General Corporate Purposes.
Shareholders are encouraged to contact the firm to discuss their rights and options at no cost or obligation. We would handle any matter on a contingent fee basis, whereby you would not be responsible for out-of-pocket payment of our legal fees or expenses.
Shareholders should contact the firm immediately as there may be limited time to enforce your rights.
, /PRNewswire/ -- Halper Sadeh LLC, an investor rights law firm, is investigating whether certain officers and directors of Zeta Global Holdings Corp. (NYSE: ZETA) breached their fiduciary duties to shareholders.
If you currently own Zeta stock and are a long-term shareholder, you may be able to seek corporate governance reforms, the return of funds back to the company, a court-approved financial incentive award, or other relief and benefits. Please click here to learn more about your legal rights and options or contact Daniel Sadeh or Zachary Halper at (212) 763-0060 or [email protected] or [email protected].
Why Your Participation Matters:
Shareholder involvement can help improve a company's policies, practices, and oversight mechanisms to create a more transparent, accountable, and effectively managed organization, which can enhance shareholder value.
Halper Sadeh LLC represents investors all over the world who have fallen victim to securities fraud and corporate misconduct. Our attorneys have been instrumental in implementing corporate reforms and recovering millions of dollars on behalf of defrauded investors.
Attorney Advertising. Prior results do not guarantee a similar outcome.
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, /PRNewswire/ -- Zeta Network Group ("Zeta" or the "Company") (Nasdaq: ZNB), today announced that the Company's board of directors approved on July 1, 2026, that the authorised, issued, and outstanding shares of the Company be consolidated on an 8 for 1 ratio with the marketplace effective date of July 27, 2026.
The objective of the share consolidation is to enable the Company to regain compliance with Nasdaq Marketplace Rule 5550(a)(2) and maintain its listing on Nasdaq.
Beginning with the opening of trading on July 27, 2026, the Company's Class A ordinary shares will trade on the Nasdaq Capital Market on a split-adjusted basis, under the same symbol "ZNB" but under a new CUSIP number, G2287A159.
As a result of the share consolidation, each 8 Class A ordinary shares outstanding will automatically combine and convert to one issued and outstanding Class A ordinary share without any action on the part of the shareholders. No fractional shares will be issued to any shareholders in connection with the share consolidation, and each shareholder will be entitled to receive one share of the Company in lieu of the fractional share of that class that would have resulted from the share consolidation.
At the time the share consolidation is effective, the Company's authorized share capital is changed from USD$32,000,000.00 divided into 11,200,000,000 granted Class A Ordinary shares with a nominal or par value of USD$0.0025 and 1,600,000,000 Class B Ordinary shares with a nominal or par value of USD$0.0025 each, to USD$32,000,000.00 divided into 1,400,000,000 Class A Ordinary shares with a nominal or par value of USD$0.02 each and 200,000,000 Class B Ordinary shares with a nominal or par value of USD$0.02 each. The Company's total issued and outstanding Class A ordinary shares will be changed from 7,758,868 Class A ordinary shares with a par value of US$0.0025 per share to approximately 969,859 Class A ordinary shares with a par value of US$0.02 per share. The Company's total issued and outstanding Class B ordinary shares will be changed from 5 Class B ordinary shares with a par value of US$0.0025 per share to 1 Class B ordinary shares with a par value of US$0.02 per share.
About Zeta Network Group (Nasdaq: ZNB)
Zeta Network Group (Nasdaq: ZNB) is a U.S.-listed digital infrastructure and financial technology company pioneering the convergence of traditional finance and the digital asset economy. The Company is developing a Bitcoin-centric institutional finance platform that integrates digital asset treasury management, Bitcoin liquidity aggregation, and sustainable Bitcoin mining operations, all within a regulated Nasdaq framework.
Led by a global team of finance and technology experts, Zeta is redefining institutional digital finance by merging the governance and transparency of a public company with the innovation and scalability of blockchain to create a trusted bridge between capital markets and decentralized finance.
For more information, visit ir.thezetanetwork.com.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations and involve risks and uncertainties that could cause actual results to differ materially from those projected. Forward-looking statements include, among other things, statements regarding anticipated financial performance, strategy, and the potential impact of the transaction described herein. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Zeta Network Group undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.
It's not every day that a business can invest $1 into a marketing campaign and turn it into $7. However, it's actually quite common for Zeta Global's (ZETA -5.47%) customers.
Zeta CEO David A. Sternberg touted "an average 600% return on marketing spend for our customers," but the company's stock is only up by 8% this year. While investors shouldn't expect the stock to rise by 600% in a single year, it's hard to imagine that its shareholder returns will stay modest for long if the company continues to execute.
Image source: Getty Images.
Zeta is capitalizing on agentic AI Zeta touts itself as an AI marketing cloud platform that helps businesses run data-driven marketing campaigns. Its AI agents make it easier for marketers to analyze consumer behavior, and more than half of Fortune 500 companies use its platform.
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Athena by Zeta acts as the brains behind the operation. It can analyze results from a company's past marketing campaigns and determine which actions can yield the highest ROI. The Zeta Marketing Platform lets enterprises gather all of their marketing campaign data in the same place, which lets Athena provide more accurate recommendations.
Zeta's progress with agentic AI has attracted Palantir's attention. The two companies announced a strategic partnership that Sternberg anticipates can generate more than $100 million in annual recurring revenue for his company in the future.
Artificial intelligence is revolutionizing many industries, including marketing. According to a forecast by Grand View Research, the marketing technology industry will grow at a compound annual rate of 20.1% through 2033 to a value of $2.38 trillion. If Zeta can get a larger slice of that pie through its AI-powered marketing platform, it could outperform the S&P 500 over an extended period of time.
Growth in super-scaled customers lifts the entire business Although Zeta's stock has posted moderate gains so far this year, its fundamentals continue to grow significantly. In Q1, the company delivered its 19th consecutive "beat and raise" quarter as overall revenue surged by 50% year over year.
Super-scaled customers were a big part of that successful quarter. Zeta defines this group of customers as enterprises that generate more than $1 million in annual recurring revenue for the company. Zeta now has 189 super-scaled customers, up by 19% year over year, with an average revenue per user of $1.7 million. That means the company is bringing in approximately $321.3 million per year from those 189 customers.
Zeta currently anticipates 37% year-over-year revenue growth in 2026, but it's possible that its growth rate will outpace that. After all, the company has beaten estimates and raised guidance every quarter for almost five years.
Many of its super-scaled customers upgrade their plans as their needs evolve. It's also easier for these enterprises to pay for more expensive plans once they see high ROIs from Zeta's platform.
If the company can finally report consistent profits, that could be a major catalyst for the stock. Right now, its net profit margins are in the negative, but not by much. Zeta still has good top-line scaling, and once it becomes profitable, net income could scale up quickly as well. Zeta has already guided for positive GAAP net income for 2026, implying that this will happen sooner rather than later.
Zeta Global Holdings stands out as a true AI-driven software company, effectively monetizing its technology. Q1 2026 results were robust: earnings up 50% YoY, customer count up 19%, EBITDA up 42%, and free cash flow up 48%. The Athena platform launch strengthens ZETA's competitive moat by making its customer-data ecosystem more accessible and actionable for enterprise marketing teams.
Key Takeaways ZETA's buy case is mixed as growth beats and AI adoption meet estimate pressure and margin concerns.Q1 revenues rose 50% to $396.3 million, while management raised 2026 revenue, EBITDA and FCF guidance.The 2026 EPS consensus fell to 98 cents from $1.02, with two downward revisions in four weeks. Zeta Global Holdings Corp. (ZETA - Free Report) gives investors a difficult setup. The business is growing quickly, AI adoption is building and management has continued to raise its outlook.
The stock case is less straightforward. Estimate pressure, margin timing and a sharp share-price recovery leave investors weighing operating momentum against a weaker near-term setup.
Why ZETA Bulls See More UpsideThe bullish argument starts with execution. The first quarter of 2026 marked Zeta’s 19th consecutive beat-and-raise quarter, with management lifting 2026 guidance for revenues, adjusted EBITDA and free cash flow.
Visibility also improved. Remaining performance obligations increased $66 million sequentially from the fourth quarter of 2025 to the first quarter of 2026, helped by enterprise and agency wins with long-term commitments.
Management reiterated expectations for positive GAAP net income in 2026 and said earnings per share were pacing toward the high end of the 2-4 cents range. First-quarter revenues rose 50% year over year to $396.3 million, and the sales pipeline expanded roughly 40%.
Where Zeta’s Stock Case Gets HarderThe caution starts with estimates. The 2026 earnings-per-share consensus has been trimmed to 98 cents from $1.02 over the past 60 days, with two downward revisions in the last four weeks.
Image Source: Zacks Investment Research
Shares have already gained 39.5% in the past three months and 40% over the past year. That recovery can make the stock more sensitive to even modest revisions if investors question the timing of margin expansion or AI monetization.
The debate is not unique to Zeta. The Trade Desk (TTD - Free Report) , an advertising technology platform for advertisers, offers another way to gauge demand for data-driven marketing workflows. LiveRamp Holdings (RAMP - Free Report) , which focuses on data collaboration for marketing, is relevant as enterprises evaluate identity, measurement and interoperability tools.
How ZETA Valuation Looks TodayZETA trades at 19.93X forward 12-month earnings, below the Zacks sub-industry average of 21.79X and the S&P 500’s 21.14X multiple. It is slightly above the Zacks sector average of 17.64X.
Image Source: Zacks Investment Research
That valuation does not settle the buy question. The discount to the sub-industry may cushion some execution risk, but the premium to the sector means investors still need confidence that growth can convert into durable earnings expansion.
The current $23 price target is based on 19X trailing 12-month earnings. With the stock recently at $21.87, the target suggests limited near-term upside unless estimates stabilize or investors assign a higher multiple to Zeta’s AI-enabled platform strategy.
What Could Change the Zeta Debate?Athena is a key swing factor. The product reached general availability for all enterprise customers in the first quarter of 2026, and agentic interactions increased more than sevenfold in the first week.
Guidance assumes minimal Athena revenue contribution in 2026, which leaves room for upside if usage converts into monetization faster than modeled. Better-than-expected Marigold cross-sell could also support operating leverage if integration synergies build as expected.
The risks remain clear. Agency-led social ramps lifted GAAP cost of revenue to 41% in the first quarter and contributed to an adjusted EBITDA margin of 16.7%, down 100 basis points year over year. Discretionary spending exposure, longer agency payment cycles and delayed synergy capture could keep the stock in wait-and-see mode.
How ZETA Signals Shape the CallThe bottom line is mixed. Zeta’s operating story has real momentum, but the stock does not offer a clean buy signal while estimate pressure and margin execution remain active concerns.
ZETA currently carries a Zacks Rank #4 (Sell), which points to unfavorable earnings estimate revision trends over the next one to three months. That argues for caution, even with strong revenue growth and repeated guidance raises.
You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
The Style Scores are more balanced. ZETA has a Growth Score of A and a VGM Score of B, showing attractive growth characteristics and a solid combined profile. Its Momentum Score of F and Value Score of D are weaker, reinforcing that investors may need more evidence of estimate stability before treating the stock’s growth story as enough to offset near-term risk.
Key Takeaways ZETA is riding AI platform demand, vendor consolidation and agency workflow expansion in 2026.Q1 revenues grew 50% as enterprises used Zeta across email, connected TV, mobile and social.Agency-led social ramps lifted GAAP cost of revenue to 41% and pressured EBITDA margin. Zeta Global Holdings Corp. (ZETA - Free Report) offers a useful lens on how enterprise marketing platforms are changing in 2026.
The company is riding AI-driven customer intelligence, vendor consolidation and agency workflow expansion. The same shift is creating margin and cash-timing friction, complicating the growth narrative.
How ZETA Reflects AI Platform DemandZeta’s recent results point to rising demand for AI-native marketing platforms. First-quarter 2026 revenues grew 50% year over year as enterprises used the Zeta Marketing Platform across email, connected TV, mobile and social channels.
Image Source: ZETA
Athena is central to that trend. The product reached general availability for all enterprise customers in the first quarter, and agentic interactions increased more than sevenfold in the first week.
Those interactions accounted for more than 60% of AI usage. Multi-use-case customers increased more than 50%, while customers using more than three channels rose roughly 40%.
Why Zeta Benefits From Vendor ConsolidationZeta is benefiting as enterprises standardize on fewer platforms that can deliver measurable outcomes. Its sales pipeline expanded roughly 40% year over year in the first quarter, and nine of the top 10 industries grew more than 20%.
Direct platform revenue mix held at 75%, aligning with the company’s 70-75% target. That mix gives Zeta more control than third-party integrated channels.
Cross-sell adds to the theme. Marigold integration is creating opportunities to bundle loyalty with Zeta’s acquire and grow use cases. The Trade Desk (TTD - Free Report) , a demand-side platform used by advertisers and agencies, is tied to automated media buying. LiveRamp Holdings, Inc. (RAMP - Free Report) , with its data collaboration platform, sits in a related area where identity, data access and measurement remain important.
Where ZETA Exposes Agency Model FrictionThe agency opportunity is not immediately margin friendly. New agency wins have often ramped through social channels first, and that mix lifted GAAP cost of revenue to 41% in the first quarter of 2026.
Adjusted EBITDA margin was 16.7%, down 100 basis points year over year, even though adjusted EBITDA increased 42%. Management expects social-led agency activity to become accretive to adjusted EBITDA and free cash flow over time, but early onboarding can dilute margins.
Image Source: ZETA
Cash timing also reflects the agency model. Free cash flow conversion reached 63% in the first quarter, but longer agency payment cycles created a roughly 13-point headwind.
How Zeta Tracks Open Data and Integration NeedsZeta’s recent strategic updates point to another marketing technology trend: enterprises want connected data layers and lower integration friction. Its partnership with Palantir will rearchitect Zeta’s Data Cloud on Palantir Foundry and link operational intelligence, customer intelligence and marketing execution.
Zeta also joined the Snowflake-led Open Semantic Interchange initiative. The effort is designed to support vendor-neutral semantic model standards, helping data and insights work across AI and analytics tools.
These moves fit a market where interoperability can influence adoption. For large enterprises, AI-enabled marketing workflows are more useful when they connect with existing data, analytics and governance systems.
What ZETA Signals Say About the TrendBottom line, Zeta reflects powerful shifts in marketing technology, but the stock still has to prove that growth can translate into cleaner earnings momentum. AI adoption, vendor consolidation and interoperability support the business, while agency mix, discretionary spending exposure and synergy timing keep the setup balanced.
ZETA currently carries a Zacks Rank #4 (Sell), which points to caution over the next one to three months because the Rank is driven by earnings estimate revision trends. That signal matters when a company’s story depends on a second-half margin ramp and steady execution.
The Style Scores are mixed. ZETA has a Growth Score of A, a Momentum Score of F and a VGM Score of B. The Growth and VGM readings suggest the company still screens well on business expansion and balanced style traits, but the weak Momentum Score and Zacks Rank #4 show that thematic strength alone is not enough. The trend looks compelling, but the stock needs cleaner execution to confirm it.
You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Key Takeaways ZETA's 2026 outlook hinges on AI platform growth and margins pressured by agency-led social activity.Revenues rose 50% in Q1 2026, with nine of its top 10 industries growing more than 20%.Athena usage expanded as agentic interactions rose more than sevenfold in the first week. Zeta Global Holdings Corp. (ZETA - Free Report) is entering the rest of 2026 with a clear growth story and a less settled margin story. Its AI-powered marketing platform is gaining traction as enterprises consolidate vendors.
That matters because usage, revenue and platform depth are improving together. The question is whether Zeta can turn those gains into steadier profitability as agency-led business ramps through higher-cost channels.
What is Driving ZETA Growth Now?Zeta’s growth signals remain broad-based. Revenues increased 50% year over year in the first quarter of 2026, with nine of its top 10 industries growing more than 20%. Its sales pipeline expanded roughly 40%.
Image Source: ZETA
The demand profile points to enterprise consolidation rather than a narrow product cycle. Customers are using Zeta across email, connected TV, mobile and social as they seek fewer vendors, faster execution and clearer performance measurement.
The Trade Desk, Inc. (TTD - Free Report) offers a useful comparison of digital advertising platforms, while LiveRamp Holdings, Inc. (RAMP - Free Report) fits the discussion because data collaboration and identity remain central to marketing technology workflows.
How Zeta is Building Deeper Platform UseAthena is becoming more than a feature layered onto the existing platform. Zeta made Athena generally available to all enterprise customers in the first quarter of 2026, and agentic interactions rose more than sevenfold in the first week.
The usage data suggest customers are expanding within the platform. Super-scaled average revenue per user rose 21% year over year to $1.7 million, while multi-use-case customers increased more than 50% and customers using more than three channels rose roughly 40%.
Image Source: ZETA
That pattern supports the view that platform depth and customer lifetime value may be improving together. If customers automate more workflows across acquire, grow and retain use cases, Athena could help widen deal sizes, although 2026 guidance assumes minimal contribution.
Why ZETA Margins Face Near-Term PressureThe margin debate is the main offset to the growth case. In the first quarter of 2026, GAAP cost of revenue rose to 41% as new agency wins initially ramped through social channels, a mix with less favorable gross economics.
Adjusted earnings before interest, taxes, depreciation and amortization margin was 16.7%, down 100 basis points year over year. That decline came even as adjusted earnings before interest, taxes, depreciation and amortization increased 42%.
Management expects social-led agency activity to become accretive to adjusted earnings before interest, taxes, depreciation and amortization and free cash flow as spending shifts into Zeta-owned channels. If onboarding remains weighted toward social, margins could lag expectations into the early second half of 2026.
What Recent Zeta News Means for InvestorsOn June 23, 2026, Zeta and Palantir announced a partnership to create an AI infrastructure layer connecting operational intelligence, customer intelligence and marketing execution.
Zeta also expanded Athena to agencies on June 18, 2026, with Athena for Insights and Measurement available in beta to agency partners. That could broaden distribution, although conversion into paid deployments remains an execution item.
The company’s participation in Snowflake-led Open Semantic Interchange adds another layer to the strategy. The initiative aims to improve interoperability across AI and analytics tools, which could reduce integration friction for enterprise customers.
How ZETA Signals Fit the ThesisZeta’s business setup looks promising, but the stock still carries execution risk. Growth is broad, Athena usage is rising and recent partnerships may improve distribution and interoperability, yet margins remain a near-term constraint.
ZETA currently carries a Zacks Rank #4 (Sell), reflecting weak earnings estimate revision trends over the next 1 to 3 months. That rank tempers the appeal of operating momentum, especially with the current-year earnings estimate down 1.1% over the past four weeks.
The Style Scores show a split picture. ZETA has a Growth Score of A, reflecting favorable growth characteristics, but a Momentum Score of F, indicating weak timing characteristics. Its Value Score of D limits the valuation argument, while the VGM Score of B supports a better combined profile.
For investors, the signal is not one-sided. The business story supports continued attention, but the Zacks Rank and weaker Momentum Score suggest patience may be warranted until margin execution and estimate revisions improve.
ZETA currently carries a Zacks Rank #4 (Sell).
You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Two accomplished and trailblazing leaders join the board as the company enters a new phase of growth globally
, /PRNewswire/ -- The Only Agency (TOA), the premier talent agency representing the world's most influential stylists, taste makers, culture influencers and creative directors, today announced the appointment of Nate Yohannes and Christy Haubegger to its Board of Directors. The appointments mark a significant milestone as the company enters a new chapter of strategic expansion, deepening its presence across fashion, media & entertainment, music, sports, beauty, the creator economy and international markets.
Mrs. Haubegger and Mr. Yohannes have exceptional experience in media & entertainment, marketing, cutting-edge technology, social media and management at the highest levels of some of the most influential companies in the world. Their contributions will be central to TOA's vision for the future of talent representation, media and cultural influence.
"We are continuing to build on our company's world class services and reach since I founded it in 2014. Our partnership with and the investment from Presidio Investors in late 2024 has enabled the current chapter of our evolution. Nate and Christy are the kinds of leaders who don't just understand this moment; they will help us define it. We couldn't be more excited to welcome them to the TOA family."
— Kent Belden, Founder & CEO, The Only Agency
The new additions are indicative of TOA's broader strategic ambitions. The agency—already home to industry-defining creatives including Law Roach, Dani Michelle, Frederic Aspiras, Nikki Nelms, Etienne Ortega, etc. —is actively expanding across sports, entertainment, bridal, and international markets, including a targeted push into the Gulf Cooperation Council (GCC) region and Saudi Arabia's rapidly growing creative economy.
The strengthened board will provide governance, strategic counsel, and global connectivity as TOA scales its operations, builds new brand partnerships, and deepens its integration with the media and technology sectors that are reshaping the talent, marketing and media & entertainment industries.
"The world is changing at an unprecedented rate and scale, and the work we do is as ambitious as the 300 billion + culture-making impressions we help shape for the brightest stars in the world. Christy and Nate are remarkable leaders that will provide us with sage counsel. On behalf of the company and investors, I welcome them and thank the outgoing directors for their contributions."
— Javier Saade, Chairman of the Board, The Only Agency
About Christy Haubegger
Christy Haubegger is a trusted strategic advisor for a range of talent including Eva Longoria, America Ferrera, and Shakira. Previously, she was EVP of Communications for WarnerMedia and oversaw corporate communications and marketing for WarnerMedia and all of its properties including Warner Bros., HBO and HBO Max, CNN, TBS, and TNT. Before joining WarnerMedia, Haubegger spent 15 years as a leader and agent at leading entertainment and sports agency, Creative Artists Agency (CAA). Before CAA, she was a motion picture producer for Fox's film "Chasing Papi" and Oscar-winner James L. Brooks' "Spanglish," starring Adam Sandler and Paz Vega, from Columbia Pictures. Prior to that, Haubegger founded and served as CEO of Latina magazine and quickly became the leading media platform for U.S. Hispanic women. She holds a B.A. in Philosophy from the University of Texas at Austin and a JD from Stanford Law School where she served as class president. Haubegger served on the board of Reese Witherspoon's Hello Sunshine until its sale to Blackstone in 2021, and previously served on the boards of Hudson Pacific Properties (NYSE: HPP) and Liberty Trip Advisor Holdings (NASDAQ: LTRPA).
"The Only Agency lives up to its name; the artists and creative professionals they represent uniquely shape culture, how the world looks and expresses itself. The vision for this company is bold, the talent is incredible, and I'm proud to support the next phase of the company's growth."
— Christy Haubegger, Board Director, The Only Agency
About Nate Yohannes
Nate Yohannes is the President of AI & Data Innovation at Zeta Global (NYSE: ZETA), the world's leading AI marketing cloud. Before joining Zeta, Nate led a cutting-edge generative AI product at Meta, transforming the company's core advertising recommendation system to drive revenue growth as the product leader of AdsLLaMA. He previously served as Senior AI Product Manager for Creators at Instagram, where he integrated advanced AI technologies to empower content creators. Earlier, as Group Product Manager at Meta AI, he played a key role on the central AI team, focusing on large language models (LLMs) for Reels recommendations on Facebook and Instagram. Prior to Meta, Nate was Director of AI Product & Strategy in Microsoft's Office of the Chief Technology Officer where he spearheaded initiatives in autonomous systems and AI/ML. His earlier Microsoft roles included Director of Corporate Business Development, commercializing AI and IoT technologies. Before Microsoft President Obama appointed Nate to serve as Senior Advisor to the Chief Investment and Innovation Officer at the U.S. Small Business Administration. He led strategy and program management for a $36 billion private equity fund-of-funds and a $4 billion innovation seed fund, and served on the inaugural White House Economic Leadership Fellowship, White House Broadband Opportunity Council, and the White House Business Council. Prior to his government service, Nate was Associate General Counsel at the Money Management Institute, representing the securities industry during the regulatory overhaul following the Great Recession and the enactment of the Dodd-Frank Act. Nate is also a senior advisor to 137 Ventures, a $16 billion investment fund spun out of Founders Fund and an early investor in SpaceX, Anduril, Uber, Palantir, and Airbnb. He holds an MSc in Technology Leadership at Brown University and a JD from University at Buffalo School of Law.
"The Only Agency sits at a rare intersection of culture, commerce, and creativity. I'm honored to join its board at this pivotal moment and look forward to helping the team harness the power of technology to amplify the extraordinary ecosystem in which they play."
— Nate Yohannes, Board Director, The Only Agency
About The Only Agency
The Only Agency is one of the world's most elite creative management firms, serving as the powerhouse behind the biggest 'trendsetters' in fashion, beauty, sports and entertainment. We represent a curated roster of the industry's most sought-after creative talent - from leading fashion & wardrobe stylists, to beauty experts and visual artists. Our talent are visionaries who curate the iconic looks seen on red carpets, in global editorial spreads, and on worldwide stages - working with the world's biggest brands and the largest, most influential culture makers at events like the Oscars, Olympics, New York & Paris Fashion Weeks, Met Gala, Grammys, Golden Globes, and hundreds of other red carpets, music videos, movie premieres, rock concerts, award ceremonies, championship games, art exhibitions, and commerce shoots in between. We work with up-and-coming brands, Fortune 1000 companies, A-list celebrities, style makers and cutting-edge media influencers. We recently acquired Daily Front Row, continue to grow our presence in the Middle East, and launched a sports division, a bridal division and an interior design & architecture division.
MEDIA CONTACT
The Only Agency
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www.theonly.agency
Investors choosing between Duolingo (DUOL +5.42%) and Zeta Global (ZETA +7.11%) must weigh high-growth education technology against AI-powered marketing solutions. Both companies are navigating a rapidly evolving software landscape in 2026.
Duolingo uses gamification to maintain user engagement in the language learning market, while Zeta Global focuses on enterprise-level data analytics for digital marketing. They represent two different paths within the software sector, offering investors distinct ways to gain exposure to consumer-facing and business-to-business technology trends.
The case for DuolingoDuolingo provides language education through its flagship mobile app, which uses gamification to keep users returning. The company generates most of its revenue through subscriptions and advertising on its platform. Customer concentration like this adds a layer of risk to the business, as Apple and Alphabet together accounted for roughly 82% of total revenue in 2025.
In FY 2025, revenue reached $1 billion, which represents a growth rate of approximately 38.7% compared to the prior year. The company also reported net income of nearly $414.1 million for the same period. This resulted in a net margin of close to 39.9%, which helps investors assess how efficiently a company converts sales into profit.
As of its December 2025 balance sheet, the debt-to-equity ratio is roughly 0.1x, which measures total debt against shareholder equity. The current ratio is approximately 2.6x, indicating the company has sufficient assets to cover its short-term debts. Free cash flow for the year was roughly $369.7 million, though stock-based compensation represented roughly 35.4% of operating cash flow, which inflates reported cash generation since SBC is a non-cash expense added back in the cash flow statement.
The case for Zeta GlobalZeta Global provides an AI-powered marketing cloud that helps large enterprises acquire and retain customers through digital channels. The company recently entered a strategic partnership with Palantir Technologies to enhance its infrastructure for enterprise artificial intelligence. Since the top 10 customers account for more than one-third of total revenue, customer concentration like this adds a layer of risk to the business.
For FY 2025, the company reported revenue of close to $1.3 billion, representing growth of approximately 29.7% year over year. Despite this growth, the business reported a net loss of roughly $31.5 million. This resulted in a net margin of about -2.4%, showing that the company has not yet reached full-year profitability on a net basis.
On its December 2025 balance sheet, the debt-to-equity ratio was roughly 0.2x. The company maintains a current ratio of approximately 1.6x, providing a healthy cushion for short-term liabilities. Free cash flow was nearly $185.1 million, but stock-based compensation represented roughly 89.4% of operating cash flow, which inflates reported cash generation since SBC is a non-cash expense added back in the cash flow statement for tech stocks like this.
Risk profile comparisonDuolingo faces significant revenue concentration risks because it is highly dependent on the app stores run by Apple and Alphabet. The company also competes in a crowded online learning market where new generative artificial intelligence products could disrupt its pricing power. Additionally, as of April 2026, the company is under investigation by law firms concerning potential federal securities law violations.
Zeta Global is heavily reliant on a small number of large clients, making the loss of any single major relationship a significant threat to financial results. The business must also navigate evolving data privacy laws like GDPR that could limit its ability to collect consumer data. Furthermore, integrating acquisitions and adapting to emerging AI-specific regulations pose ongoing challenges to its operational efficiency.
Valuation comparisonZeta Global trades at a significantly lower multiple than Duolingo, suggesting a more conservative valuation for the AI marketing company relative to future earnings estimates.
MetricDuolingoZeta GlobalSector BenchmarkForward P/E42.9x19.9x36.4xP/S ratio5.5x3.6xN/ASector benchmark uses the SPDR XLK sector ETF. Valuation metrics sourced from Financial Modeling Prep (FMP) and may differ from other data providers.
Duolingo and Zeta offer very different products, but they appear to be at the same point in their growth journeys. Both sport market caps around $5 billion, both are applying artificial intelligence to power their businesses, and both face customer concentration risks. Duolingo shines in terms of its profitability, but Zeta’s product may make it the more compelling pick in this match-up.
Digital marketing is a big business, and if Zeta’s AI-powered product can differentiate itself in a crowded market, it could prove to be a runaway winner. Its partnership with tech giant Palantir is certainly a step in the right direction. Duolingo was a breakout star and offers a unique product, but online language learning may have more limited adoption, especially as more users become comfortable conversing with AI assistants.
Investing in tech stocks, particularly those that are deep in growth mode, can pay off handsomely for investors, but conservative investors are best served keeping these kinds of investments to smaller allocations within their portfolios, as the soaring highs can be quickly replaced by devastating lows.
Parents are leading the shift as consumers increasingly trust AI with purchases, household spending, and brand discovery, according to new research from Zeta Global
NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today unveiled new findings from its latest AI shopping behavior research, highlighting that consumers are increasingly willing to authorize AI agents to shop and buy on their behalf, signaling the early emergence of agentic commerce.
Based on a survey of 2,000 U.S. adults who reported using AI to make a purchase within the past three months, the study marks the second installment in Zeta Global's AI shopping insights series. While fully autonomous shopping remains in its early stages, the findings suggest consumers are becoming more open to delegating portions of the purchase journey to AI-powered agents, with the strongest signals emerging among parents.
"There's no question consumers are increasingly trusting AI with shopping decisions. The more important question now is whether brands are positioned to be discovered, recommended, and ultimately selected by AI," said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. "As consumers increasingly turn to AI to discover and evaluate products, brands need to know how they're showing up. Zeta's GEO solution gives marketers that visibility while helping optimize the context that drives discovery and recommendations. What we're seeing among parents today may be an early indicator of where consumer behavior is heading."
As consumers increasingly rely on AI to guide discovery and decision-making, brands may need to optimize not only for human attention, but also for AI recommendation systems. In an agentic commerce environment, relevance, trust, and first-party data become increasingly important determinants of whether a brand is surfaced, considered, and selected.
Agentic Commerce May Change Discovery Before Transactions
Agentic commerce may reshape how consumers discover and evaluate brands before it reshapes where transactions occur.
While consumers are increasingly comfortable using AI to guide purchase decisions, they still prefer to complete transactions directly with brands. Seventy percent of AI shoppers prefer purchasing directly from a brand's website rather than buying through AI, suggesting AI is taking on a discovery and decision role while purchase still flows through brand-owned channels.
Consumers also expressed a strong appetite for AI experiences built by brands themselves, with 54% of AI shoppers saying they would choose a brand's personalized AI experience over a general-purpose AI tool. Among consumers ages 18-45, that figure rises to 58%.
"When we conducted our first AI shopping study in late 2025, consumers were beginning to invite AI into their purchasing decisions," said Pamela Lord, President of Customer Relationship Management at Zeta Global. "Just a few months later, we're seeing signs that invitation is evolving into authorization. Consumers are becoming more likely to allow AI to take action on their behalf. As AI becomes a more influential layer in the purchase journey, brands need to understand how they show up in AI-driven recommendations and create experiences that are useful enough to earn the next click."
Parents Emerge as Early Leaders in Agentic Commerce
Parents with children under 18 are emerging as some of the earliest and most engaged adopters of AI-powered shopping experiences:
43% would allow AI to make purchases on their behalf within a set budget, versus 27% of non-parents 43% would let AI automatically reorder household essentials, compared with 31% of non-parents 74% say AI helped them discover a new brand they otherwise would not have considered, versus 66% of non-parents 60% would choose a brand’s personalized AI experience over a general-purpose AI tool, compared with 49% of non-parents AI Shopping Is Already Changing Consumer Behavior
The survey also surfaced broader shifts across the full consumer base.
36% of AI shoppers now spend less time researching purchases Only 21% spend more money because of AI 59% say AI has reduced the likelihood they will return a purchase 29% say AI has made them less likely to shop in-store. AI Use Varies Sharply by Category and Demographic
Electronics is the leading category for AI-assisted shopping, with 33% of AI shoppers naming it their top AI category, but 45% among men Among women, beauty products are the most common AI shopping category at 20%, compared with just 4% among men Household items rank second overall at 21% Clothing, jewelry, and accessories rank third at 15% The survey was conducted online in May 2026 among 2,000 U.S. adults who reported using AI to make a purchase within the past three months.
Find more insights from the survey here.
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
Forward-Looking Statements
This press release, together with other statements and information publicly disseminated by the Company, contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The Company intends such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995 and includes this statement for purposes of complying with these safe harbor provisions. Any statements made in this press release that are not statements of historical fact are forward-looking statements and should be evaluated as such. Forward-looking statements include information concerning our anticipated future financial performance, our market opportunities and our expectations regarding our business plan and strategies. These statements often include words such as “anticipate,” “believe,” “could,” “estimates,” “expect,” “forecast,” “guidance,” “intend,” “may,” “outlook,” “plan,” “projects,” “should,” “suggests,” “targets,” “will,” “would” and other similar expressions. We base these forward-looking statements on our current expectations, plans and assumptions that we have made in light of our experience in the industry, as well as our perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate under the circumstances at such time. Although we believe that these forward-looking statements are based on reasonable assumptions at the time they are made, you should be aware that many factors could affect our business, results of operations and financial condition and could cause actual results to differ materially from those expressed in the forward-looking statements. These statements are not guarantees of future performance or results.
The forward-looking statements are subject to and involve risks, uncertainties and assumptions, and you should not place undue reliance on these forward-looking statements. These cautionary statements should not be construed by you to be exhaustive and the forward-looking statements are made only as of the date of this press release. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.
Powered by Zeta’s proprietary SuperGraph™, Athena gives agencies real-time intelligence so they can move faster, experiment more, and prove impact with precision
CANNES, France--(BUSINESS WIRE)--Ahead of Cannes Lions 2026, Zeta Global (NYSE: ZETA), the AI Marketing Cloud, announced the expansion of Athena by Zeta™ to agencies. Athena, Zeta’s superintelligent agent, continuously analyzes signals, identifies what to do next, and optimizes outcomes to help agencies move faster, act smarter, and deliver measurably better results for their clients.
As agencies build, buy, and integrate new technologies and partners, turning those investments into real-time intelligence remains a challenge. Built on Zeta's proprietary SuperGraph™, one of the industry’s largest identity graphs, Athena continuously analyzes signals across 245 million individuals in the U.S. to provide a real-time understanding of customer behavior. By unifying agency data with Zeta’s SuperGraph, Athena surfaces opportunities, recommends next best actions, and optimizes performance across the customer lifecycle.
“The future of marketing will be agentic,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. “The winners will be the agencies that can turn data, intelligence, and decisioning into faster action and better outcomes at scale. Athena was built for that future, continuously analyzing signals, identifying what to do next, and helping agencies optimize performance across every client relationship. Extending Athena to agencies is another step toward making AI-powered marketing dramatically simpler and more effective.”
"This is another leap forward for the team at Zeta, enabling Athena directly into the workflows our teams use every day," said Matt Adams, Global CEO of Stagwell Media Platform. "Connecting Athena across our audience, creative, and intelligence layers, and driving intelligence directly into our stack, unlocks huge benefits for our clients. It's clear that the speed of decision-making, performance, and insight is accelerated through Athena for agencies. This approach and investment in partnership with agencies is unparalleled, welcomed, and their ability to develop Athena is now moving faster than the industry as a whole."
Built for agencies and media teams, the following AI capabilities are integrated directly into Athena for agencies:
Agentic Workflows: AI agents that continuously monitor performance, recommend next-best actions, and optimize outcomes across campaigns without waiting to be asked. Precision Measurement: Identity-powered attribution that connects marketing activity to incremental business impact in real time. Answers: Conversational intelligence that turns customer signals, campaign performance and business outcomes into clear, actionable decisions. Athena for Insights and Measurement is available to agency partners in beta today, with full availability scheduled to be rolled out throughout the remainder of 2026.
Zeta at Cannes Lions
Zeta Global will spotlight Athena by Zeta™ throughout Cannes Lions 2026, hosting daily demos and client engagements at the Athena suite.
To learn more about Athena by Zeta™, visit here.
About Zeta Global
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
Forward-Looking Statements
This press release, together with other statements and information publicly disseminated by the Company, contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The Company intends such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995 and includes this statement for purposes of complying with these safe harbor provisions. Any statements made in this press release that are not statements of historical fact are forward-looking statements and should be evaluated as such. Forward-looking statements include information concerning our anticipated future financial performance, our market opportunities and our expectations regarding our business plan and strategies. These statements often include words such as “anticipate,” “believe,” “could,” “estimates,” “expect,” “forecast,” “guidance,” “intend,” “may,” “outlook,” “plan,” “projects,” “should,” “suggests,” “targets,” “will,” “would” and other similar expressions. We base these forward-looking statements on our current expectations, plans and assumptions that we have made in light of our experience in the industry, as well as our perceptions of historical trends, current conditions, expected future developments and other factors we believe are appropriate under the circumstances at such time. Although we believe that these forward-looking statements are based on reasonable assumptions at the time they are made, you should be aware that many factors could affect our business, results of operations and financial condition and could cause actual results to differ materially from those expressed in the forward-looking statements. These statements are not guarantees of future performance or results.
The forward-looking statements are subject to and involve risks, uncertainties and assumptions, and you should not place undue reliance on these forward-looking statements. These cautionary statements should not be construed by you to be exhaustive and the forward-looking statements are made only as of the date of this press release. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. If we update one or more forward-looking statements, no inference should be drawn that we will make additional updates with respect to those or other forward-looking statements.
NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced that it is scheduled to participate in the following investor event:
*Live webcast and replay of this presentation will be accessible on Zeta’s Investor Relations website at investors.zetaglobal.com where it will remain available for 1 year.
About Zeta
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
SummaryZeta delivered its 19th consecutive beat-and-raise quarter while underlying revenue growth accelerated to 29% excluding acquisitions.Athena generated seven times more agent interactions, helping drive 21% ARPU growth and over 50% multi-use-case expansion.Super-scaled customers increased 19% to 189, while the sales pipeline expanded approximately 40% year over year.Despite improving fundamentals and approaching GAAP profitability, Zeta trades at only 2.6x forward revenue and 12x EBITDA. kontekbrothers/iStock via Getty Images
My view on Zeta Global (ZETA) has become more bullish over the last several quarters but not because the stock is cheap or because AI has suddenly become a more attractive narrative. What changed is
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Analyst’s Disclosure: I/we have a beneficial long position in the shares of ZETA either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
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