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The research service features daily updates of the Zacks Rank and Zacks Industry Rank, full access to the Zacks #1 Rank List, Equity Research reports, and Premium stock screens, all of which will help you become a smarter, more confident investor.
Zacks Premium also includes the Zacks Style Scores.
What are the Zacks Style Scores? Developed alongside the Zacks Rank, the Zacks Style Scores are a group of complementary indicators that help investors pick stocks with the best chances of beating the market over the next 30 days.
Based on their value, growth, and momentum characteristics, each stock is assigned a rating of A, B, C, D, or F. The better the score, the better chance the stock will outperform; an A is better than a B, a B is better than a C, and so on.
The Style Scores are broken down into four categories:
Value ScoreFor value investors, it's all about finding good stocks at good prices, and discovering which companies are trading under their true value before the broader market catches on. The Value Style Score utilizes ratios like P/E, PEG, Price/Sales, Price/Cash Flow, and a host of other multiples to help pick out the most attractive and discounted stocks.
Growth ScoreGrowth investors, on the other hand, are more concerned with a company's financial strength and health, and its future outlook. The Growth Style Score examines things like projected and historic earnings, sales, and cash flow to find stocks that will experience sustainable growth over time.
Momentum ScoreMomentum investors, who live by the saying "the trend is your friend," are most interested in taking advantage of upward or downward trends in a stock's price or earnings outlook. Utilizing one-week price change and the monthly percentage change in earnings estimates, among other factors, the Momentum Style Score can help determine favorable times to buy high-momentum stocks.
VGM ScoreWhat if you like to use all three types of investing? The VGM Score is a combination of all Style Scores, making it one of the most comprehensive indicators to use with the Zacks Rank. It rates each stock on their combined weighted styles, which helps narrow down the companies with the most attractive value, best growth forecast, and most promising momentum.
How Style Scores Work with the Zacks Rank A proprietary stock-rating model, the Zacks Rank utilizes the power of earnings estimate revisions, or changes to a company's earnings outlook, to help investors create a successful portfolio.
#1 (Strong Buy) stocks have produced an unmatched +23.8% average annual return since 1988, which is more than double the S&P 500's performance over the same time frame. However, the Zacks Rank examines a ton of stocks, and there can be more than 200 companies with a Strong Buy rank, and another 600 with a #2 (Buy) rank, on any given day.
This totals more than 800 top-rated stocks, and it can be overwhelming to try and pick the best stocks for you and your portfolio.
That's where the Style Scores come in.
You want to make sure you're buying stocks with the highest likelihood of success, and to do that, you'll need to pick stocks with a Zacks Rank #1 or #2 that also have Style Scores of A or B. If you like a stock that only has a #3 (Hold) rank, it should also have Scores of A or B to guarantee as much upside potential as possible.
As mentioned above, the Scores are designed to work with the Zacks Rank, so any change to a company's earnings outlook should be a deciding factor when picking which stocks to buy.
For instance, a stock with a #4 (Sell) or #5 (Strong Sell) rating, even one that boasts Scores of A and B, still has a downward-trending earnings forecast, and a much greater likelihood its share price will decline as well.
Thus, the more stocks you own with a #1 or #2 Rank and Scores of A or B, the better.
Stock to Watch: Zebra Technologies (ZBRA - Free Report) Headquartered in Lincolnshire, IL, Zebra Technologies is the leading provider of enterprise asset intelligence solutions in the automatic identification and data capture solutions industry throughout the world. The company has a diversified portfolio of products and solutions that includes cloud-based subscriptions and a full range of services like maintenance, repair, technical support, as well as managed and professional services. The products and solutions, which are sold across 180 countries, are designed to help its customers achieve enhanced operational efficiency, increased asset utilization, optimized workflows and improved regulatory compliance. As of 2025-end, it had around 10,700 employees globally.
ZBRA is a #2 (Buy) on the Zacks Rank, with a VGM Score of B.
Additionally, the company could be a top pick for growth investors. ZBRA has a Growth Style Score of A, forecasting year-over-year earnings growth of 28.2% for the current fiscal year.
Four analysts revised their earnings estimate upwards in the last 60 days for fiscal 2026. The Zacks Consensus Estimate has increased $1.74 to $20.31 per share. ZBRA boasts an average earnings surprise of +15.5%.
With a solid Zacks Rank and top-tier Growth and VGM Style Scores, ZBRA should be on investors' short list.
Key Takeaways Manufacturing remains in expansion, with new orders, production and exports supporting future activity.Caterpillar's record $72B backlog and capacity expansion position it for rising demand across key markets.Watts Water's record Q2 results benefited from pricing, higher volumes and growing data center demand. U.S. manufacturing activity remained in expansion territory for the eighth consecutive month in August, despite persistent trade uncertainty, elevated input costs and geopolitical tensions. Three of four key demand indicators, New Orders, Backlog of Orders and New Export Orders, remained in expansion. Meanwhile, the Customers’ Inventories Index stayed in “too low” territory or below 50%, which is generally viewed as supportive of future production.
The improving manufacturing backdrop is also supporting the Industrial Products sector, which is witnessing positive estimate revisions for the third quarter. Per the latest Earnings Trends report, the sector is expected to deliver earnings growth of 12.9% in the third quarter and 11.6% in 2026. It is one of the nine sectors expected to post double-digit growth this year. Against this backdrop, it would be ideal to invest in industrial stocks like Caterpillar (CAT - Free Report) , Kubota (KUBTY - Free Report) , Nordson (NDSN - Free Report) , Zebra Technologies (ZBRA - Free Report) and Watts Water Technologies (WTS - Free Report) .
Manufacturing Activity Remains in ExpansionThe ISM Manufacturing PMI was 54.6% in August, dipping one percentage point from July’s 55.6%. Despite this, August marked the eighth consecutive month of manufacturing growth, following a 10-month period of contraction. Despite the moderation, the sector remained in expansion for the eighth straight month following 10 consecutive months of contraction. Five of the six largest manufacturing industries expanded, led by transportation equipment, petroleum and coal products, computer and electronic products, machinery, and food, beverage and tobacco products.
The New Orders Index declined to 53.7% from 56.7% but remained in expansion for the eighth consecutive month. The Production Index held at a strong 58.3%, extending its expansion streak to 10 months. The Backlog of Orders Index was 51.8%, while new export orders edged up to 53.2%, expanding for the second consecutive month.
The Employment Index slipped to 51.2% from 52.8%, but remained in expansion territory for the second consecutive month. Only one of the six largest manufacturing industries reported higher employment, pointing to a more cautious approach toward hiring across the sector. Still, the overall employment reading suggests that manufacturers are not yet broadly cutting workforce levels as production remains healthy.
The Inventories Index was 50.6% in August, down 0.6 percentage points compared with 51.2% in July. The Customers’ Inventories Index rose to 42.8% in August from 40.7% in July, and remained in “too low” territory in August. This is generally positive for future production as manufacturers may need to replenish inventories as demand improves.
Cost pressures continue to challenge manufacturers. The Prices Index remained elevated at 71.1%, indicating higher raw-material prices for the 23rd consecutive month. Steel, aluminum, copper, electrical components and electronic components were among the materials reported as rising in price or facing supply constraints. Tariffs and geopolitical tensions are adding to cost pressures and could weigh on margins. In response, industry participants are focusing on pricing actions, cost optimization, productivity gains and diversification of supplier networks to offset these pressures.
Outlook Remains Constructive, but Risks PersistOverall, the trend so far this year points to a continued manufacturing recovery. Lean customer inventories, expanding new orders and sustained production provide a positive foundation for future activity. At the same time, elevated input costs, tariffs, supply-chain challenges and geopolitical uncertainty could limit the pace of improvement. ISM's 2026 forecast calls for 8.4% growth in manufacturing revenues, 4.9% growth in capital expenditures and a 9.7% increase in production capacity, supporting the case for industrial stocks positioned to benefit from renewed manufacturing investment.
5 Industrial Products Stocks to BuyCaterpillar: The company ended the second quarter of 2026 with a record backlog of $72 billion, 92% higher than last year. It is positioned to benefit from several secular growth trends, including U.S. infrastructure spending, mining demand related to the energy transition, automation adoption, data center expansion and sustainability investments. To capitalize on rising power-generation and oil-and-gas demand, CAT will restart production of its 10-megawatt gas engine platform. It plans to bring about 1.5 gigawatts of capacity back online. It is also expanding turbine capacity and has repurposed a 250,000-square-foot facility in Wamego, KS. CAT is simultaneously investing in services, e-commerce, sustainability, electrification and other digital initiatives.
The Zacks Consensus Estimate for Caterpillar’s current-year earnings moved up 9.7% in the past 60 days. The consensus mark indicates year-over-year growth of 43.4%. The company has a trailing four-quarter earnings surprise of 18.1%, on average. Caterpillar has an estimated long-term growth of 21.1% and currently sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.
Kubota: The company is benefiting from strength in construction equipment, particularly in North America, along with improving prospects in Europe and continued growth in India. Disciplined fixed-cost management and profitability improvement measures are expected to support profitability. Agricultural machine automation is one of the key pillars of these initiatives. The company is expanding its product lineup, adding a variety of attachments to meet customer needs.
The Zacks Consensus Estimate for Kubota’s earnings for fiscal 2026 has moved up 36% over the past 60 days and suggests year-over-year growth of 40%. The company has a trailing four-quarter earnings surprise of 41.7%, on average. It has an estimated long-term earnings growth rate of 10% and currently carries a Zacks Rank #2 (Buy).
Nordson: The company is poised to gain from its diversified business structure, which helps mitigate the adverse impact of weakness in one end market with strength across the others. Over time, Nordson has been capitalizing on acquisitions by penetrating unexplored markets and expanding its product lines. Nordson remains committed to rewarding its shareholders through dividend payments and share buybacks.
The Zacks Consensus Estimate for Nordson for fiscal 2026 earnings has moved up 2% over the past 60 days and suggests year-over-year growth of 15.6%. The company has a trailing four-quarter earnings surprise of 32.4%, on average. It has an estimated long-term earnings growth rate of 13% and currently carries a Zacks Rank of 2.
Zebra Technologies: The company is benefiting from broad demand across retail, manufacturing and healthcare, with mobile computing, printing, machine vision and RFID supporting growth across both segments. Its integrated hardware, software and services portfolio is deepening customer adoption of automation and AI-enabled workflows, while Elo Touch and Photoneo expand its addressable opportunities. Healthy cash generation continues to support share repurchases and investment, while device upgrade cycles and growing software adoption strengthen the longer-term outlook. Its expanding transportation and logistics pipeline also supports future growth opportunities.
The Zacks Consensus Estimate for Zebra Technologies for fiscal 2026 earnings has moved up 9% over the past 60 days. The estimate suggests year-over-year growth of 28.2%. The company has a trailing four-quarter earnings surprise of 15.5%, on average. It currently carries a Zacks Rank of 2.
Zebra Technologies Corporation Price and Consensus
Watts Water Technologies: The company completed five acquisitions in 2025 to broaden its product set, extend market reach and increase nonresidential exposure. The acquired businesses are performing well and remain on track to achieve or exceed targeted synergies through the One Watts performance system. Watts Water's second-quarter 2026 results benefited from favorable pricing, higher volumes and data center demand, which helped drive record sales, operating income and earnings per share. Data center cooling is emerging as a growth avenue as liquid cooling adoption, new products and broader customer relationships expand the opportunity. A healthy balance sheet supports capacity investments, selective M&A and shareholder returns.
The Zacks Consensus Estimate for Watts Water Technologies for fiscal 2026 earnings has moved up 4.7% over the past 60 days and the estimate suggests year-over-year growth of 20.5%. The company has a trailing four-quarter earnings surprise of 10.4%, on average. It has an estimated long-term earnings growth rate of 8% and currently carries a Zacks Rank of 2.
It has been about a month since the last earnings report for Zebra Technologies (ZBRA - Free Report) . Shares have lost about 4.9% in that time frame, underperforming the S&P 500.
Will the recent negative trend continue leading up to its next earnings release, or is Zebra due for a breakout? Before we dive into how investors and analysts have reacted as of late, let's take a quick look at its most recent earnings report in order to get a better handle on the important drivers.
Zebra Technologies Q2 Earnings Beat Estimates on Sales Growth, Outlook RaisedZebra Technologies reported second-quarter 2026 adjusted earnings of $6.35 per share, which beat the Zacks Consensus Estimate of $4.35 by 46%. The bottom line increased 75.9% from $3.61 per share reported in the year-ago quarter.
Total revenues of $1.56 billion surpassed the consensus estimate of $1.50 billion by 3.9%. The top line increased 20.4% year over year, supported by broad-based growth across segments and regions. Consolidated organic net sales increased 9.2% year over year. Acquisitions contributed 8.7% to reported sales growth, while favorable foreign currency translation contributed 2.5%.
Segmental PerformanceEffective from the fourth quarter of 2025, the company started reporting under two segments, namely Connected Frontline and Asset Visibility & Automation.
Revenues from the Connected Frontline segment rose 25.9% year over year to $903 million. Organic net sales increased 7.5%. The Zacks Consensus Estimate was pegged at $839 million.
The Asset Visibility & Automation segment’s revenues totaled $654 million, up 13.5% year over year. Organic net sales increased 11.4%. The Zacks Consensus Estimate was pegged at $662 million.
Margin ProfileIn the second quarter of 2026, Zebra Technologies’ cost of sales totaled $732 million, up 8.1% year over year. Total operating expenses increased 16.4% year over year to $504 million.
The company reported net income of $233 million compared with $112 million in the year-ago quarter. Adjusted net income increased to $305 million from $186 million reported in the prior-year quarter.
Zebra Technologies’ Balance Sheet and Cash FlowZebra Technologies had cash and cash equivalents of $157 million at the end of the second quarter of 2026. Total debt amounted to $2.78 billion, while the net debt-to-adjusted EBITDA ratio was 1.9.
In the first six months of 2026, Zebra Technologies generated net cash of $387 million from operating activities compared with $325 million in the year-ago period. The company incurred capital expenditures of $26 million in the same time frame. Free cash flow amounted to $361 million compared with $288 million in the prior-year period.
GuidanceFor the third quarter of 2026, Zebra Technologies expects net sales growth in the band of 17-20% year over year. The guidance includes an approximately 10.5-percentage-point favorable impact from acquisitions and foreign currency.
Adjusted EBITDA margin is anticipated to be approximately 22% in the third quarter. Adjusted earnings per share are expected to be in the band of $4.70-$4.90.
For 2026, it raised its financial outlook. The company now expects adjusted earnings to be $20.75-$21.25 per share. Adjusted EBITDA margin is anticipated to be in the band of 23.5-24.0% for the year. The company currently expects net sales growth of 14-16% year over year. It expects free cash flow to be at least $1 billion.
How Have Estimates Been Moving Since Then?In the past month, investors have witnessed a upward trend in fresh estimates.
The consensus estimate has shifted 10.65% due to these changes.
VGM ScoresCurrently, Zebra has a nice Growth Score of B, though it is lagging a lot on the Momentum Score front with a D. Following the exact same course, the stock has a grade of D on the value side, putting it in the bottom 40% for value investors.
Overall, the stock has an aggregate VGM Score of C. If you aren't focused on one strategy, this score is the one you should be interested in.
OutlookEstimates have been trending upward for the stock, and the magnitude of these revisions looks promising. It comes with little surprise Zebra has a Zacks Rank #1 (Strong Buy). We expect an above average return from the stock in the next few months.
Here are five stocks added to the Zacks Rank #1 (Strong Buy) List today:
Cricut, Inc. (CRCT - Free Report) : This crafting and creative technology company has seen the Zacks Consensus Estimate for its current year earnings increasing 128.6% over the last 60 days.
Pitney Bowes Inc. (PBI - Free Report) : This digital shipping company has seen the Zacks Consensus Estimate for its current year earnings increasing 3.7% over the last 60 days.
Allient Inc. (ALNT - Free Report) : This industrial technology company has seen the Zacks Consensus Estimate for its current year earnings increasing 10.5% over the last 60 days.
Zebra Technologies Corporation (ZBRA - Free Report) : This automatic Identification and data capture technology company has seen the Zacks Consensus Estimate for its current year earnings increasing 9.4% over the last 60 days.
Montauk Renewables, Inc. (MNTK - Free Report) : This renewable energy company has seen the Zacks Consensus Estimate for its current year earnings increasing 20% over the last 60 days.
You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced that University Health has deployed Zebra mobile computers and printers to eliminate communication bottlenecks and modernize point-of-care workflows for its clinical staff. As a result, the Kansas City-based hospital has successfully reduced provider callback wait times from 45 minutes to just a few seconds.
Key Takeaways Zebra Technologies saw Q2 sales rise 25.9% in Connected Frontline and 13.5% in Asset Visibility.ZBRA expects 2026 revenues to grow 14-16%, backed by solid product demand across its businesses.Zebra Technologies lifted 2026 free cash flow outlook above $1B and repurchased $568M of shares. Zebra Technologies Corporation (ZBRA - Free Report) stands to benefit from strength across its businesses, focus on operational excellence and acquired assets. The company remains focused on investing in growth opportunities and strengthening its long-term market position.
ZBRA, which has a market capitalization of $16.3 billion, currently carries a Zacks Rank #2 (Buy). Let’s delve into the factors that have been aiding the firm for a while now.
Business Strength: The company has been witnessing growth across the Connected Frontline segment. Higher sales of mobile computing solutions are driving the Connected Frontline segment. Revenues from the segment increased 25.9% (up 7.5% organically) year over year in the second quarter of 2026.
Solid demand for printing solutions, machine vision, data capture and RFID products is boosting the Asset Visibility & Automation segment’s performance. In the second quarter, the segment’s sales increased 13.5% (up 11.4% on an organic basis) on a year-over-year basis.
Driven by solid demand for its products, the company expects third-quarter 2026 net sales to increase 17-20% from the prior-year level. The company expects its 2026 revenues to grow 14-16% from the year-ago level.
Acquisition Benefits: The company intends to strengthen and expand its businesses through acquisitions. In September 2025, Zebra Technologies completed the acquisition of Elo Touch Solutions, Inc. (Elo). The inclusion of Elo’s expertise in consumer-facing workflow, augmented by its suite of kiosks, edge computing, payment and touchscreen solutions, expanded its reach across retail, healthcare, industrial and hospitality markets.
Price Performance of ZBRA Stock
Image Source: Zacks Investment Research
In the past six months, the company’s shares have surged 52.5% compared with the industry’s 56.8% growth.
Shareholder-Friendly Policies: Zebra Technologies has continued rewarding its shareholders. The company repurchased shares worth $568 million in the first six months of 2026. In February 2026, the company’s board of directors approved an additional share repurchase authorization of up to $1 billion.
Also, ZBRA generated $361 million of free cash flow in the first six months of 2026, up 25.3% year over year. The company now expects full-year 2026 free cash flow of more than $1 billion, up from its prior expectation of at least $900 million. This cash generation supports continued investment, debt flexibility and shareholder returns.
Earnings Estimates: The Zacks Consensus Estimate for ZBRA’s 2026 earnings is pegged at $20.31 per share, indicating an increase of 28.2% on a year-over-year basis. The consensus estimate for 2027 earnings is pegged at $21.75 per share, indicating an increase of 7.1% from the previous year.
Other Stocks to ConsiderSome other top-ranked stocks from the same space are discussed below.
NAPCO Security Technologies (NSSC - Free Report) presently carries a Zacks Rank of 2. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
NAPCO Security had an earnings surprise of 22% in the last reported quarter. The consensus estimate for NSSC’s fiscal 2027 (ending June 2027) earnings has increased 0.6% in the past 60 days.
Enersys (ENS - Free Report) currently carries a Zacks Rank of 2. Enersys’ earnings topped the consensus estimate in each of the trailing four quarters. The average earnings surprise was 11.5%. In the past 60 days, the Zacks Consensus Estimate for Enersys’ fiscal 2027 (ending March 2027) earnings has increased 10.8%.
RBC Bearings Incorporated (RBC - Free Report) presently carries a Zacks Rank of 2. RBC Bearings has a trailing four-quarter average earnings surprise of 8.7%. The Zacks Consensus Estimate for RBC’s fiscal 2027 (ending March 2027) earnings has increased 4.9% over the past 60 days.
University Health Deploys Zebra Mobile Devices to Reduce Callback Times and Modernize Workflows Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced that University Health has deployed Zebra mobile computers and printers to eliminate communication bottlenecks and modernize point-of-care workflows for its clinical staff. As a result, the Kansas City-based hospital has successfully reduced provider callback wait times from 45 minutes to just a few seconds.
Fixed workstations previously tethered nurses and clinicians, delaying care and creating communication gaps. Over 90% of University Health frontline inpatient staff, including nurses, providers, social workers, and case managers, now use the Zebra mobile solution to spend more time on patient care at the bedside.
“Essentially, if you wanted to do any documentation or communication, you were tied to the nurse's station,” said Natalie Bowles, Senior Informatics Analyst RN, University Health. “Zebra’s mobile computers changed that entirely. Consolidating communication, documentation, and medication administration into one pocket-sized device radically simplified our workflows.”
University Health deployed Zebra’s purpose-built healthcare mobile computers, including the TC5 Series and HC2X/HC5X Series mobile computers and ZQ600 Plus Series mobile printers, to create this connected frontline environment. At the bedside, workers now use the devices to handle the full clinical workflow in a single continuous motion. Nurses can now scan, verify, and document, covering medication administration and specimen collection without doubling back to a workstation, significantly reducing provider callback wait times. Printed labels can also be produced at the point of care.
This solution is designed to unburden clinicians and harmonize the delivery of patient care. Secure integration with the electronic health record (EHR) system of the hospital establishes a vital pipeline for future AI applications. By capturing clean bedside data and instantly routing automated EHR alerts back to clinicians’ screens, these devices quickly convert complex data into real-time insights.
“By unifying clinical and administrative workflows on a single device, we help reduce the cognitive load on clinicians and give them more time for direct patient care,” said Kassaundra McKnight-Young, Chief Nursing Informatics Officer at Zebra Technologies. “University Health’s experience demonstrates Zebra’s Orchestrated Care framework in action as a connected care delivery model. They have eliminated communication delays and unlocked a safer, more responsive care experience with a mobile-first approach which streamlines critical tasks.”
Mobile-first workflows safeguard critical point-of-care tasks across multiple departments. Here are some examples:
In the neonatal unit, nurses use the Zebra HC50 to scan infant wristbands against breast milk labels, cross-checking the data instantly with the EHR to ensure safe feeding.This workflow also extends to general medicine, where mobile scanning solutions drive inpatient medication verification rates consistently above 90%.Expanding bedside care even further, frontline staff use the integrated cameras to capture, timestamp, and instantly upload wound images to patient charts, a practice that directly helps reduce hospital-acquired pressure injuries (HAPIs).“We serve a very diverse population across a wide range of specialties, and we need top-of-the-line technology to take care of all of them,” said Chad Hackler, Director of Clinical Informatics, University Health. “Zebra really listens to clinicians and has the best interest of the organization at heart.”
KEY TAKEAWAYS
Faster Communication: Replacing desk-bound phone paging with Zebra mobile devices has reduced provider callback wait times from 45 minutes to seconds.Improved Patient Safety: Camera capture at the bedside for wound documentation has reduced hospital-acquired pressure injuries.High Adoption: Nearly all frontline inpatient staff carry a Zebra device, sustaining inpatient medication verification rates above 90%.Real-Time Alerts: Shift handoffs and patient discharge alerts now route directly to caregiver devices.Enterprise-Grade Security: Zebra’s mobile devices are protected with hardware-backed encryption and Zebra’s LifeGuard™ for Android™ for predictable, timely security updates.To Learn More: Read the full University Health Success Story.WHO IS ZEBRA TECHNOLOGIES?
Zebra (NASDAQ: ZBRA) provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions which empower our customers to deploy AI on the frontline. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what’s next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. Learn more at www.zebra.com.
Follow Zebra on our Blog, LinkedIn, Facebook, X, Instagram and YouTube.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260902840561/en/
Disclosures I/we have no positions in any stocks mentioned, and have no plans to buy any new positions in the stocks mentioned within the next 72 hours.
LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced that the company will present at Citi's 2026 Global Technology, Media & Telecom Conference in New York, N.Y., on Wed., Sept. 9 at 8:10 a.m. U.S. eastern time. To listen to the live webcast of the presentation, please visit the Events section of the company's website at investors.zebra.com, where it will.
Building a successful investment portfolio takes skill and hard work, no matter if you're a growth, value, income, or momentum-focused investor.
But what's the best way to find the right combination of stocks? Because funding things like your retirement, your kids' college tuition, or your short- and long-term savings goals will definitely require significant returns.
Enter the Zacks Rank.
What is the Zacks Rank?The Zacks Rank, which is a unique, proprietary stock-rating model, employs earnings estimate revisions, or changes to a company's earnings expectations, that makes building a winning portfolio easier.
There are four main factors behind the Zacks Rank: Agreement, Magnitude, Upside, and Surprise.
Agreement is the extent to which all brokerage analysts are revising their earnings estimates in the same direction. The greater the percentage of analysts revising their estimates higher, the better chance the stock will outperform.
Magnitude is the size of the recent change in the consensus estimate for the current and next fiscal years.
Upside is the difference between the most accurate estimate, which is calculated by Zacks, and the consensus estimate.
Surprise is made up of a company's last few quarters' earnings per share surprises; companies with a positive earnings surprise are more likely to beat expectations in the future.
Each factor is given a raw score, which is recalculated every night and compiled into the Zacks Rank. Utilizing this data, stocks are put into five different groups: Strong Buy, Buy, Hold, Sell, and Strong Sell.
The Power of Institutional InvestorsThe Zacks Rank also allows individual investors, or retail investors, to benefit from the power of institutional investors.
These professionals manage the trillions of dollars invested in hedge funds, mutual funds, and investment banks, and studies have shown that they can and do move the market because of the large amounts of money they invest with. Thus, the market tends to move in the same direction as institutional investors.
In order to determine the fair value of a company and its shares, institutional investors design valuation models that focus on earnings and earnings estimates. Because if you raise earnings estimates, it then creates a higher fair value for a company and its stock price.
With these changes, institutional investors will act, usually buying stocks with rising estimates and selling those with falling estimates. An increase in earnings expectations can potentially lead to higher stock prices and bigger gains for the investor.
Retail investors who get in at the first sign of upward revisions have a distinct advantage over larger investors since it can often take weeks, if not months, for an institutional investor to build a position. They'll also benefit from the expected institutional buying that could follow.
Not only can the Zacks Rank help you take advantage of trends in earnings estimate revisions, but it can also provide a way to get into stocks that are highly sought after by professionals.
How to Invest with the Zacks RankThe Zacks Rank is known for transforming investment portfolios. In fact, a portfolio of Zacks Rank #1 (Strong Buy) stocks has beaten the market in 26 of the last 32 years, with an average annual return of +23.94%.
Moreover, stocks with a new #1 (Strong Buy) ranking have some of the biggest profit potential, while those that fell to a #4 (Sell) or #5 (Strong Sell) have some of the worst.
Let's take a look at Zebra Technologies (ZBRA - Free Report) , which was added to the Zacks Rank #1 list on August 12, 2026. Headquartered in Lincolnshire, IL, Zebra Technologies Corp. is the leading provider of enterprise asset intelligence solutions in the automatic identification and data capture solutions industry throughout the world. The company has a diversified portfolio of products and solutions that includes cloud-based subscriptions and a full range of services like maintenance, repair, technical support, as well as managed and professional services. The products and solutions, which are sold across 180 countries, are designed to help its customers achieve enhanced operational efficiency, increased asset utilization, optimized workflows and improved regulatory compliance. As of 2025-end, it had around 10,700 employees globally.
For fiscal 2026, four analysts revised their earnings estimate upwards in the last 60 days, and the Zacks Consensus Estimate has increased $1.74 to $20.31 per share. ZBRA boasts an average earnings surprise of 15.5%.
Analysts are expecting earnings to grow 28.2% for the current fiscal year, with revenue forecasted to rise 15.2%.
ZBRA has been moving higher over the past four weeks as well, up 40.6% compared to the S&P 500's gain of 3.3%.
Bottom LineWith a #1 (Strong Buy) ranking, positive trend in earnings estimate revisions, and strong market momentum, Zebra Technologies should be on investors' shortlist.
If you want even more information on the Zacks Ranks, or one of our many other investing strategies, check out the Zacks Education home page.
Discover Today's Top StocksOur private Zacks #1 Rank List, based on our quantitative Zacks Rank stock-rating system, has more than doubled the S&P 500 since 1988. Applying the Zacks Rank in your own trading can boost your investing returns on your very next trade. See Today's Zacks #1 Rank List >>
Zebra Technologies (ZBRA - Free Report) could be a solid choice for investors given the company's remarkably improving earnings outlook. While the stock has been a strong performer lately, this trend might continue since analysts are still raising their earnings estimates for the company.
Analysts' growing optimism on the earnings prospects of this producer of printers for bar codes, plastic cards and, radio-frequency identification tags is driving estimates higher, which should get reflected in its stock price. After all, empirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock price movements. Our stock rating tool -- the Zacks Rank -- is principally built on this insight.
The five-grade Zacks Rank system, which ranges from a Zacks Rank #1 (Strong Buy) to a Zacks Rank #5 (Strong Sell), has an impressive externally-audited track record of outperformance, with Zacks #1 Ranked stocks generating an average annual return of +25% since 2008.
Consensus earnings estimates for the next quarter and full year have moved considerably higher for Zebra Technologies, as there has been strong agreement among the covering analysts in raising estimates.
The chart below shows the evolution of forward 12-month Zacks Consensus EPS estimate:
12 Month EPS
Current-Quarter Estimate RevisionsFor the current quarter, the company is expected to earn $4.81 per share, which is a change of +24.0% from the year-ago reported number.
The Zacks Consensus Estimate for Zebra has increased 10.65% over the last 30 days, as three estimates have gone higher compared to no negative revisions.
Current-Year Estimate RevisionsFor the full year, the company is expected to earn $20.31 per share, representing a year-over-year change of +28.2%.
There has been an encouraging trend in estimate revisions for the current year as well. Over the past month, four estimates have moved up for Zebra versus no negative revisions. This has pushed the consensus estimate 13.35% higher.
Favorable Zacks RankThanks to promising estimate revisions, Zebra currently carries a Zacks Rank #1 (Strong Buy). The Zacks Rank is a tried-and-tested rating tool that helps investors effectively harness the power of earnings estimate revisions and make the right investment decision.
You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
Our research shows that stocks with Zacks Rank #1 (Strong Buy) and 2 (Buy) significantly outperform the S&P 500.
Bottom LineInvestors have been betting on Zebra because of its solid estimate revisions, as evident from the stock's 47.3% gain over the past four weeks. As its earnings growth prospects might push the stock higher, you may consider adding it to your portfolio right away.
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What are the Zacks Style Scores? Developed alongside the Zacks Rank, the Zacks Style Scores are a group of complementary indicators that help investors pick stocks with the best chances of beating the market over the next 30 days.
Based on their value, growth, and momentum characteristics, each stock is assigned a rating of A, B, C, D, or F. The better the score, the better chance the stock will outperform; an A is better than a B, a B is better than a C, and so on.
The Style Scores are broken down into four categories:
Value ScoreValue investors love finding good stocks at good prices, especially before the broader market catches on to a stock's true value. Utilizing ratios like P/E, PEG, Price/Sales, Price/Cash Flow, and many other multiples, the Value Style Score identifies the most attractive and most discounted stocks.
Growth ScoreWhile good value is important, growth investors are more focused on a company's financial strength and health, and its future outlook. The Growth Style Score takes projected and historic earnings, sales, and cash flow into account to uncover stocks that will see long-term, sustainable growth.
Momentum ScoreMomentum traders and investors live by the saying "the trend is your friend." This investing style is all about taking advantage of upward or downward trends in a stock's price or earnings outlook. Employing factors like one-week price change and the monthly percentage change in earnings estimates, the Momentum Style Score can indicate favorable times to build a position in high-momentum stocks.
VGM ScoreIf you like to use all three kinds of investing, then the VGM Score is for you. It's a combination of all Style Scores, and is an important indicator to use with the Zacks Rank. The VGM Score rates each stock on their shared weighted styles, narrowing down the companies with the most attractive value, best growth forecast, and most promising momentum.
How Style Scores Work with the Zacks Rank The Zacks Rank is a proprietary stock-rating model that harnesses the power of earnings estimate revisions, or changes to a company's earnings expectations, to help investors build a successful portfolio.
Investors can count on the Zacks Rank's success, with #1 (Strong Buy) stocks producing an unmatched +23.94% average annual return since 1988, more than double the S&P 500's performance. But the model rates a large number of stocks, and there are over 200 companies with a Strong Buy rank, plus another 600 with a #2 (Buy) rank, on any given day.
With more than 800 top-rated stocks to choose from, it can certainly feel overwhelming to pick the ones that are right for you and your investing journey.
That's where the Style Scores come in.
To maximize your returns, you want to buy stocks with the highest probability of success. This means picking stocks with a Zacks Rank #1 or #2 that also have Style Scores of A or B. If you find yourself looking at stocks with a #3 (Hold) rank, make sure they have Scores of A or B as well to ensure as much upside potential as possible.
Since the Scores were created to work together with the Zacks Rank, the direction of a stock's earnings estimate revisions should be a key factor when choosing which stocks to buy.
A stock with a #4 (Sell) or #5 (Strong Sell) rating, for instance, even one with Scores of A and B, will still have a declining earnings forecast, and a greater chance its share price will fall too.
Thus, the more stocks you own with a #1 or #2 Rank and Scores of A or B, the better.
Stock to Watch: Zebra Technologies (ZBRA - Free Report) Headquartered in Lincolnshire, IL, Zebra Technologies Corp. is the leading provider of enterprise asset intelligence solutions in the automatic identification and data capture solutions industry throughout the world. The company has a diversified portfolio of products and solutions that includes cloud-based subscriptions and a full range of services like maintenance, repair, technical support, as well as managed and professional services. The products and solutions, which are sold across 180 countries, are designed to help its customers achieve enhanced operational efficiency, increased asset utilization, optimized workflows and improved regulatory compliance. As of 2025-end, it had around 10,700 employees globally.
ZBRA is a #2 (Buy) on the Zacks Rank, with a VGM Score of B.
Momentum investors should take note of this Industrial Products stock. ZBRA has a Momentum Style Score of A, and shares are up 41.8% over the past four weeks.
For fiscal 2026, two analysts revised their earnings estimate upwards in the last 60 days, and the Zacks Consensus Estimate has increased $0.87 to $19.44 per share. ZBRA boasts an average earnings surprise of +15.5%.
With a solid Zacks Rank and top-tier Momentum and VGM Style Scores, ZBRA should be on investors' short list.
Bank of America Corp DE raised its position in Zebra Technologies Corporation (NASDAQ:ZBRA – Free Report) by 22.9% during the first quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 291,031 shares of the industrial products company’s stock after purchasing an additional 54,222 shares during the quarter. Bank of America Corp DE owned 0.59% of Zebra Technologies worth $60,849,000 as of its most recent SEC filing.
A number of other large investors also recently added to or reduced their stakes in the company. NewEdge Advisors LLC boosted its stake in shares of Zebra Technologies by 39.9% in the first quarter. NewEdge Advisors LLC now owns 1,318 shares of the industrial products company’s stock valued at $372,000 after purchasing an additional 376 shares during the period. Caxton Associates LLP acquired a new position in shares of Zebra Technologies in the first quarter valued at approximately $317,000. Empowered Funds LLC increased its stake in Zebra Technologies by 7.2% during the 1st quarter. Empowered Funds LLC now owns 1,441 shares of the industrial products company’s stock worth $407,000 after buying an additional 97 shares during the period. Brown Advisory Inc. increased its stake in Zebra Technologies by 2.1% during the 2nd quarter. Brown Advisory Inc. now owns 1,787 shares of the industrial products company’s stock worth $551,000 after buying an additional 36 shares during the period. Finally, Cresset Asset Management LLC lifted its holdings in Zebra Technologies by 19.4% during the 2nd quarter. Cresset Asset Management LLC now owns 2,504 shares of the industrial products company’s stock worth $772,000 after buying an additional 407 shares in the last quarter. 91.03% of the stock is currently owned by institutional investors and hedge funds.
Insider Transactions at Zebra Technologies In other news, Director Janice M. Roberts sold 3,000 shares of the firm’s stock in a transaction dated Thursday, May 14th. The stock was sold at an average price of $249.54, for a total transaction of $748,620.00. Following the sale, the director owned 6,183 shares of the company’s stock, valued at approximately $1,542,905.82. This trade represents a 32.67% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, insider Loizides Melissa Luff sold 500 shares of the business’s stock in a transaction that occurred on Tuesday, May 26th. The stock was sold at an average price of $253.95, for a total value of $126,975.00. Following the sale, the insider owned 3,702 shares of the company’s stock, valued at approximately $940,122.90. The trade was a 11.90% decrease in their position. The SEC filing for this sale provides additional information. Corporate insiders own 0.91% of the company’s stock.
Zebra Technologies Stock Performance Shares of ZBRA stock opened at $378.08 on Tuesday. The company has a current ratio of 0.52, a quick ratio of 0.33 and a debt-to-equity ratio of 0.14. The firm has a fifty day moving average price of $267.48 and a 200 day moving average price of $244.29. The company has a market cap of $18.01 billion, a P/E ratio of 34.59 and a beta of 1.58. Zebra Technologies Corporation has a 12 month low of $199.05 and a 12 month high of $383.63.
Zebra Technologies (NASDAQ:ZBRA – Get Free Report) last posted its quarterly earnings results on Tuesday, August 4th. The industrial products company reported $6.35 earnings per share for the quarter, beating analysts’ consensus estimates of $4.36 by $1.99. The company had revenue of $1.56 billion for the quarter, compared to analysts’ expectations of $1.50 billion. Zebra Technologies had a return on equity of 22.29% and a net margin of 9.22%.Zebra Technologies’s quarterly revenue was up 20.4% on a year-over-year basis. During the same period last year, the firm earned $3.61 earnings per share. Zebra Technologies has set its Q3 2026 guidance at 4.700-4.900 EPS and its FY 2026 guidance at 20.750-21.250 EPS. Sell-side analysts predict that Zebra Technologies Corporation will post 15.62 earnings per share for the current fiscal year.
Wall Street Analysts Forecast Growth Several equities analysts have commented on the stock. Zacks Research cut shares of Zebra Technologies from a “strong-buy” rating to a “hold” rating in a research report on Monday, April 20th. TD Cowen upped their price objective on Zebra Technologies from $400.00 to $450.00 and gave the stock a “buy” rating in a research report on Wednesday, August 5th. Robert W. Baird increased their price objective on Zebra Technologies from $300.00 to $310.00 and gave the company an “outperform” rating in a research note on Wednesday, May 13th. Northcoast Research decreased their target price on Zebra Technologies from $364.00 to $344.00 and set a “buy” rating for the company in a report on Monday, April 27th. Finally, Citigroup boosted their target price on Zebra Technologies from $306.00 to $396.00 and gave the stock a “neutral” rating in a research note on Wednesday, August 5th. Nine research analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and a consensus target price of $381.00.
Check Out Our Latest Report on ZBRA
Zebra Technologies Company Profile (Free Report)
Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.
The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.
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On August 07, 2026, Zebra Technologies Corp (ZBRA) shares rose 3.4% to $376.49, continuing a strong upward trajectory with a 52-week range from $199.05 to $383.
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Zacks Premium also includes the Zacks Style Scores.
What are the Zacks Style Scores? The Zacks Style Scores is a unique set of guidelines that rates stocks based on three popular investing types, and were developed as complementary indicators for the Zacks Rank. This combination helps investors choose securities with the highest chances of beating the market over the next 30 days.
Based on their value, growth, and momentum characteristics, each stock is assigned a rating of A, B, C, D, or F. The better the score, the better chance the stock will outperform; an A is better than a B, a B is better than a C, and so on.
The Style Scores are broken down into four categories:
Value ScoreFor value investors, it's all about finding good stocks at good prices, and discovering which companies are trading under their true value before the broader market catches on. The Value Style Score utilizes ratios like P/E, PEG, Price/Sales, Price/Cash Flow, and a host of other multiples to help pick out the most attractive and discounted stocks.
Growth ScoreGrowth investors, on the other hand, are more concerned with a company's financial strength and health, and its future outlook. The Growth Style Score examines things like projected and historic earnings, sales, and cash flow to find stocks that will experience sustainable growth over time.
Momentum ScoreMomentum traders and investors live by the saying "the trend is your friend." This investing style is all about taking advantage of upward or downward trends in a stock's price or earnings outlook. Employing factors like one-week price change and the monthly percentage change in earnings estimates, the Momentum Style Score can indicate favorable times to build a position in high-momentum stocks.
VGM ScoreIf you like to use all three kinds of investing, then the VGM Score is for you. It's a combination of all Style Scores, and is an important indicator to use with the Zacks Rank. The VGM Score rates each stock on their shared weighted styles, narrowing down the companies with the most attractive value, best growth forecast, and most promising momentum.
How Style Scores Work with the Zacks Rank The Zacks Rank, which is a proprietary stock-rating model, employs earnings estimate revisions, or changes to a company's earnings expectations, to make building a winning portfolio easier.
#1 (Strong Buy) stocks have produced an unmatched +23.94% average annual return since 1988, which is more than double the S&P 500's performance over the same time frame. However, the Zacks Rank examines a ton of stocks, and there can be more than 200 companies with a Strong Buy rank, and another 600 with a #2 (Buy) rank, on any given day.
With more than 800 top-rated stocks to choose from, it can certainly feel overwhelming to pick the ones that are right for you and your investing journey.
That's where the Style Scores come in.
To maximize your returns, you want to buy stocks with the highest probability of success. This means picking stocks with a Zacks Rank #1 or #2 that also have Style Scores of A or B. If you find yourself looking at stocks with a #3 (Hold) rank, make sure they have Scores of A or B as well to ensure as much upside potential as possible.
Since the Scores were created to work together with the Zacks Rank, the direction of a stock's earnings estimate revisions should be a key factor when choosing which stocks to buy.
For instance, a stock with a #4 (Sell) or #5 (Strong Sell) rating, even one that boasts Scores of A and B, still has a downward-trending earnings forecast, and a much greater likelihood its share price will decline as well.
Thus, the more stocks you own with a #1 or #2 Rank and Scores of A or B, the better.
Stock to Watch: Zebra Technologies (ZBRA - Free Report) Headquartered in Lincolnshire, IL, Zebra Technologies Corp. is the leading provider of enterprise asset intelligence solutions in the automatic identification and data capture solutions industry throughout the world. The company has a diversified portfolio of products and solutions that includes cloud-based subscriptions and a full range of services like maintenance, repair, technical support, as well as managed and professional services. The products and solutions, which are sold across 180 countries, are designed to help its customers achieve enhanced operational efficiency, increased asset utilization, optimized workflows and improved regulatory compliance. As of 2025-end, it had around 10,700 employees globally.
ZBRA is a #2 (Buy) on the Zacks Rank, with a VGM Score of B.
Additionally, the company could be a top pick for growth investors. ZBRA has a Growth Style Score of A, forecasting year-over-year earnings growth of 19.9% for the current fiscal year.
For fiscal 2026, one analyst revised their earnings estimate upwards in the last 60 days, and the Zacks Consensus Estimate has increased $0.42 to $18.99 per share. ZBRA boasts an average earnings surprise of +15.5%.
With a solid Zacks Rank and top-tier Growth and VGM Style Scores, ZBRA should be on investors' short list.
SummaryI rate Zebra a Buy after a record second quarter because the pricing mechanism the bear case depended on has now been tested in a live quarter.Roughly two-thirds of the margin expansion came from a $73 million tariff recovery, but stripping it out entirely still leaves the operational beat intact.At $368.99, the market implies about $20.50 of 2027 earnings, below the $21.00 midpoint already guided for 2026, so growth is not being priced.Price increases now cover $90 million of the $120 million memory headwind against an original plan of $60 million, which is the mechanism working.My scenarios span $285 to $525, with three-quarters of the probability above today's price. UniqueMotionGraphics/iStock via Getty Images
Investment Thesis Zebra Technologies Corporation (ZBRA) recently posted a record quarter, and the stock rose 28% in six days, which would normally mean that the opportunity had passed. But the arithmetic says otherwise. At $368.99, today's price implies about $20.50 of 2027 earnings, which is less than the $21.00
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SummaryZebra Technologies Inc. is upgraded from Hold to Strong Buy after Q2 removed the key obstacles behind my previous caution: weak asymmetry, limited catalysts, and an unclear growth narrative.The headline beat was only part of the story. Organic sales grew 9.2%, adjusted EPS reached $6.35, and management raised full-year guidance for sales, margins, earnings, and free cash flow.The most important read-through is that demand is running ahead of available supply. Pricing power, AI-enabled devices, machine vision, and frontline automation now support a more durable earnings story.Key risks include overemphasis on one-time margin gains, ongoing memory supply constraints, and the need to sustain high organic growth and value-adding tech integration. Boontian Pothasu/iStock via Getty Images
Investment Thesis Zebra’s latest quarter (ZBRA) has fundamentally altered how I view the company due to several improvements across key metrics: revenue surpassed estimates, organic sales grew 9.2%, and the company raised its full-year outlook for sales, adjusted EBITDA margin, adjusted EPS and
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Analyst’s Disclosure: I/we have a beneficial long position in the shares of ZBRA either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.
Brady Corp Wires Up a Massive AI-Powered BreakoutZebra Technologies NASDAQ: ZBRA reported record second-quarter results, with sales growth across its major segments and regions, stronger profitability and a higher full-year outlook. Management said demand for the company’s portfolio of frontline automation, data capture, mobile computing, RFID, machine vision and AI-enabled solutions remained broad-based, although memory-component availability continued to constrain some potential sales.
Second-quarter sales exceeded $1.5 billion, up 20.4% from a year earlier, or 9.2% on an organic constant-currency basis. Adjusted EBITDA margin reached 27.7%, while non-GAAP diluted earnings per share rose 76% year over year to $6.35.
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MarketBeat Week in Review – 05/11 - 05/15CEO Bill Burns said the company’s results reflected “broad-based growth and significantly increased profitability,” as customers continue investing in digitization and automation of frontline operations. He said Zebra’s integrated hardware and software portfolio is intended to help customers improve productivity, visibility and real-time decision-making.
Growth Across End Markets and Regions Zebra said retail, manufacturing and healthcare each posted double-digit growth during the quarter. In retail, e-commerce and convenience-store activity benefited from demand for faster delivery and expanded fulfillment options. The recently acquired Elo Touch business also delivered strong growth, supported by self-service trends and customer interest in the combined offering.
Reading the Stripes: Is The Industrial Recession Over?Transportation and logistics sales were flat against a strong prior-year comparison, though Zebra reported relative strength in third-party logistics and warehousing. Burns said the company has a “robust multi-year pipeline” of large transportation and logistics deployments expected to begin in 2027, particularly involving last-mile delivery, RFID and AI-capable mobile devices.
Manufacturing posted strong double-digit growth, led by electronics and pharmaceutical customers seeking increased operational visibility. Machine vision also outperformed as Zebra aligned its business and go-to-market teams around targeted manufacturing opportunities. Burns cited applications including AI-based optical character recognition in manufacturing, logistics, food and beverage operations.
Healthcare was Zebra’s fastest-growing end market in the quarter. The company said mobile computing demand was particularly strong as healthcare providers equipped more caregivers with enterprise-grade devices designed for communication, collaboration, patient safety and operational efficiency.
North America sales rose 9%, led by retail, manufacturing and healthcare. EMEA sales increased 7%, with broad-based European growth partly offset by Middle East softness. Asia-Pacific sales grew 13%, led by China, Korea and Southeast Asia. Latin America sales rose 15%, driven by Mexico and Brazil. Margins Boosted by Tariff Recovery and Cost Actions CFO Nathan Winters said second-quarter performance exceeded the high end of Zebra’s guidance, aided by increased memory supply, continued commercial momentum and favorable pricing. Connected Frontline sales grew nearly 26%, including the Elo acquisition, or 7.5% organically. Asset Visibility & Automation sales increased 11.4%, led by printing and machine vision.
Adjusted gross margin improved 540 basis points to 53.3%. The result included a $73 million recovery of tariffs under the International Emergency Economic Powers Act that had not been included in the company’s outlook, as well as favorable foreign exchange. Zebra also said it fully offset a $20 million increase in memory costs during the quarter through price realization.
Excluding the tariff recovery, Burns said adjusted EBITDA margin expanded by about two percentage points, supported by better-than-expected gross margins, productivity efforts and operating-expense leverage. Winters said the company improved operating-expense leverage by 170 basis points, helping adjusted EBITDA margin rise 7.1 percentage points year over year.
Memory Supply Remains a Constraint Management said Zebra has secured sufficient memory supply to support its updated outlook but continues to operate in a dynamic supply environment. Winters said suppliers have been meeting commitments and the company has visibility into the components needed to support its forecasts.
Zebra is using direct supplier co-planning, alternative sourcing and transitions to higher-density memory components. The company is working with 10 potential new suppliers and aims to qualify five to seven suppliers for each primary memory type, Winters said. He added that the company’s product portfolio is largely based on low-power LPDDR5 memory, an area where capacity is expected to expand into 2027.
While customer demand signals point toward the high end of Zebra’s guidance ranges, management said its outlook assumes potential memory-related supply constraints. Burns said the company would take additional pricing or operational actions if necessary to protect profitability, though he said management would prefer not to raise prices further.
Full-Year Outlook Raised Zebra raised its full-year sales growth forecast to 14% to 16%, representing a three-percentage-point increase at the midpoint of its previous outlook. The forecast includes an estimated eight percentage points of contribution from acquisitions and foreign exchange, while organic growth guidance includes the effects of previously announced memory-related price increases.
The company now expects full-year adjusted EBITDA margin of 23.5% to 24% and non-GAAP diluted EPS of $20.75 to $21.25. Free cash flow is expected to be at least $1 billion, representing approximately 100% conversion.
For the third quarter, Zebra forecast sales growth of 17% to 20%, including approximately 10.5 percentage points from acquisitions and favorable foreign exchange. Adjusted EBITDA margin is expected to be about 22%, and non-GAAP diluted EPS is projected between $4.70 and $4.90.
Zebra generated $361 million in year-to-date free cash flow and ended the quarter with a debt leverage ratio of 1.9 times and $925 million of credit capacity. The company repurchased $568 million of stock in the first half and said its full-year EPS outlook assumes an additional $150 million of repurchases in the second half.
About Zebra Technologies (NASDAQ:ZBRA)Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.
The company's product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.
This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected].
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Zebra Technologies (ZBRA +23.45%) stock broke into a run on Tuesday morning, up 20.3% as of 11 a.m. ET. The rugged-device and asset-tracking specialist reported strong second-quarter results before the opening bell, and the stock is now trading at fresh 52-week highs.
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Nobody saw this coming, including Zebra Zebra's adjusted earnings hit $6.35 per share. Analyst consensus was $4.36. Zebra's own guidance in May topped out at $4.50, so management beat the optimistic end of its own homework by 41%. Sales rose 20.4% to $1.56 billion, with organic growth of 9.2% and gains in every region.
A $73 million tariff recovery flattered the quarter, and only $41 million of that promised payback has materialized as cash so far.
But that's OK. Strip out the tariff payback benefits, and earnings still come in near $5.10 per share. Zebra's beat survives the tariff asterisk.
Management also raised full-year earnings guidance to approximately $21, up from $18.50 at the midpoint three months ago. Free cash flow guidance moved past $1 billion. That's a lot of upside for one quarter's work.
Image source: Getty Images.
The memory bottleneck is a bragging point Here's the bullish twist. Orders don't limit zebra; it's limited by the same memory chips that AI data centers are soaking up.
Memory costs should run about $120 million higher this year, which drags third-quarter margin projections back from 27.7% toward the 22% range. CEO Bill Burns called the high end of the sales guide "unconstrained" on the earnings call. The low end is what happens if chips don't show up.
In a brief one-on-one call, I asked Burns whether customers were skimping on memory to keep costs down.
"It's literally the opposite, Anders," he said. The biggest customers are ordering extra capacity at higher prices, because they'd rather over-buy today than discover in 2028 that their scanners can't run the AI models they want.
And memory supply was a key reason for the Q2 surprise.
"We were able to get more than we anticipated going into the quarter, and therefore we went over the top end of our range because the demand is there," Burns explained.
Paying more for chips you can barely get is an unpleasant way to grow. But it's still growth, and the stock trades at about 16.5 times the new full-year earnings guidance.
Key Takeaways Zebra Technologies beat Q2 earnings and revenue estimates as sales rose 20.4% year over year.ZBRA raised its 2026 outlook and now expects adjusted EPS of $20.75-$21.25 and at least $1B free cash flow.ZBRA expects Q3 sales growth of 17-20%, aided by acquisitions and foreign currency impacts. Zebra Technologies Corporation (ZBRA - Free Report) reported second-quarter 2026 adjusted earnings of $6.35 per share, which beat the Zacks Consensus Estimate of $4.35. The bottom line increased 75.9% from $3.61 per share reported in the year-ago quarter.
Total revenues of $1.56 billion surpassed the consensus estimate of $1.50 billion. The top line increased 20.4% year over year, supported by broad-based growth across segments and regions. Consolidated organic net sales increased 9.2% year over year. Acquisitions contributed 8.7% to reported sales growth, while favorable foreign currency translation contributed 2.5%.
ZBRA’s Segmental PerformanceEffective from the fourth quarter of 2025, the company started reporting under two segments, namely Connected Frontline and Asset Visibility & Automation.
Revenues from the Connected Frontline segment rose 25.9% year over year to $903 million. Organic net sales increased 7.5%. The Zacks Consensus Estimate was pegged at $839 million.
The Asset Visibility & Automation segment’s revenues totaled $654 million, up 13.5% year over year. Organic net sales increased 11.4%. The Zacks Consensus Estimate was pegged at $662 million.
ZBRA’s Margin ProfileIn the second quarter of 2026, Zebra Technologies’ cost of sales totaled $732 million, up 8.1% year over year. Total operating expenses increased 16.4% year over year to $504 million.
The company reported net income of $233 million compared with $112 million in the year-ago quarter. Adjusted net income increased to $305 million from $186 million reported in the prior-year quarter.
Zebra Technologies’ Balance Sheet and Cash FlowZebra Technologies had cash and cash equivalents of $157 million at the end of the second quarter of 2026. Total debt amounted to $2.78 billion, while the net debt-to-adjusted EBITDA ratio was 1.9.
In the first six months of 2026, Zebra Technologies generated net cash of $387 million from operating activities compared with $325 million in the year-ago period. The company incurred capital expenditures of $26 million in the same time frame. Free cash flow amounted to $361 million compared with $288 million in the prior-year period.
ZBRA’s GuidanceFor the third quarter of 2026, Zebra Technologies expects net sales growth in the band of 17-20% year over year. The guidance includes an approximately 10.5-percentage-point favorable impact from acquisitions and foreign currency.
Adjusted EBITDA margin is anticipated to be approximately 22% in the third quarter. Adjusted earnings per share are expected to be in the band of $4.70-$4.90.
For 2026, ZBRA raised its financial outlook. The company now expects adjusted earnings to be $20.75-$21.25 per share. Adjusted EBITDA margin is anticipated to be in the band of 23.5-24.0% for the year. ZBRA currently expects net sales growth of 14-16% year over year. It expects free cash flow to be at least $1 billion.
ZBRA’s Zacks RankPerformance of Other CompaniesConstellium SE (CSTM - Free Report) came out with quarterly earnings of $1.04 per share in the second quarter of 2026, beating the Zacks Consensus Estimate of $0.91 per share. This compares with earnings of $0.25 per share a year ago.
Constellium posted revenues of $2.75 billion for the quarter ended June 2026, missing the Zacks Consensus Estimate by 3.5%. This compares with year-ago revenues of $2.1 billion.
Generac Holdings Inc. (GNRC - Free Report) came out with quarterly earnings of $2.91 per share in the second quarter of 2026, beating the Zacks Consensus Estimate of $1.95 per share. This compares with earnings of $1.65 per share a year ago.
Generac Holdings posted revenues of $1.17 billion for the quarter ended June 2026, missing the Zacks Consensus Estimate by 0.37%. This compares with year-ago revenues of $1.06 billion.
Graco Inc. (GGG - Free Report) reported second-quarter 2026 adjusted earnings of 91 cents per share, up 17% from 78 cents in the year-ago quarter. The bottom line surpassed the Zacks Consensus Estimate of 81 cents by 12.4%.
The company’s net sales rose 3% year over year to $590.6 million but lagged the consensus estimate of $609 million by 3%. Organic order backlog (excluding acquisitions) rose 28% from the end of 2025.
Index Dow Jones +1,75 % na 54108,95 b. S&P 500 +1,52 % na 7715,84 b. Nasdaq Composite +2,11 % na 26461,97 b.
Americké akcie v polovině obchodního dne razantně posilují, s největší pravděpodobností i díky pokračujícím rozhovorům na Blízkém východě. Pomáhá tomu ale i zveřejňování výsledků hospodaření za druhé čtvrtletí, která jsou u většiny firem pozitivní.
Index Nasdaq s převahou technologických titulů v polovině obchodního dne posiluje o 2,1 %, zatímco index S&P přidává 1,52 % a směřuje k další rekordní úrovni. Růst vykazuje i index blue-chip akcií DJI, který navazuje na pondělní rekordní maximum o 1,75 %.
Dnešní výsledky hospodaření prezentovala společnost Caterpillar (CAT), mimochodem druhá největší složka indexu DJI z hlediska váhy. Ta posiluje o téměř 7 % poté, co její tržby a výnosy poprvé překročily hranici 20 miliard dolarů. Akcie společnosti Palantir rostou dokonce o 28 % po čtvrtletí, které generální ředitel Alex Karp označil za „neuvěřitelné“. Jen ve druhém čtvrtletí vzrostly tržby společnosti Palantir z obchodní činnosti s americkou vládou meziročně o 90 % !
Mezi další společnosti, které dnes zveřejní své výsledky, patří Advanced Micro Devices, ten v současné době přidává přes 8 %, za sebou je mají McDonald's, +1 % a Spotify, která však klesá o více jak 2% i přes silný předpoklad růstu tržeb. Největší pozornost však upoutá první čtvrtletní zpráva o hospodaření společnosti SpaceX od jejího vstupu na burzu. Akcie této společnosti se od červnového IPO nacházejí v volném pádu, což vysílá varovný signál ostatním společnostem s tržní kapitalizací v řádu miliard, které uvažují o vstupu na veřejné trhy.
Ropa padá o více jak 5 %, Zlato roste o 1,3 % a Bitcoin přidává 0,5%
Index S&P 500 +1,52 % na 7715,84 b. Nejsilnější sektory S&P Změna Nejslabší sektory S&P Změna Informační technologie +3,7 % Utility -0,7 % Základní materiály +1,6 % Energie -0,6 % Průmysl +1,4 % Zbytná spotřeba -0,4 % Nejsilnější akcie S&P Změna Nejslabší akcie S&P Změna Palantir Technologies (PLTR) +28 % Aptiv (APTV) -18 % Zebra Technologies Corp (ZBRA) +22 % NRG Energy (NRG) -15 % Gartner (IT) +17 % Rockwell Automation (ROK) -8,0 % Coherent Corp (COHR) +16 % Vistra Corp (VST) -6,6 % Marvell Technology (MRVL) +14 % Alexandria Real Estate Equities (ARE) -5,7 %
David Rojko-Kovačík
Fio banka, a.s.
Prohlášení
Zebra Technologies (ZBRA - Free Report) came out with quarterly earnings of $6.35 per share, beating the Zacks Consensus Estimate of $4.35 per share. This compares to earnings of $3.61 per share a year ago. These figures are adjusted for non-recurring items.
This quarterly report represents an earnings surprise of +45.98%. A quarter ago, it was expected that this producer of printers for bar codes, plastic cards and, radio-frequency identification tags would post earnings of $4.21 per share when it actually produced earnings of $4.75, delivering a surprise of +12.83%.
Over the last four quarters, the company has surpassed consensus EPS estimates three times.
Zebra, which belongs to the Zacks Manufacturing - Thermal Products industry, posted revenues of $1.56 billion for the quarter ended June 2026, surpassing the Zacks Consensus Estimate by 3.90%. This compares to year-ago revenues of $1.29 billion. The company has topped consensus revenue estimates four times over the last four quarters.
The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call.
Zebra shares have added about 20.1% since the beginning of the year versus the S&P 500's gain of 11%.
What's Next for Zebra?While Zebra has outperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock?
There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately.
Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions.
Ahead of this earnings release, the estimate revisions trend for Zebra was mixed. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #3 (Hold) for the stock. So, the shares are expected to perform in line with the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
It will be interesting to see how estimates for the coming quarters and the current fiscal year change in the days ahead. The current consensus EPS estimate is $4.55 on $1.49 billion in revenues for the coming quarter and $18.57 on $6.05 billion in revenues for the current fiscal year.
Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Manufacturing - Thermal Products is currently in the top 42% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.
One other stock from the broader Zacks Industrial Products sector, Deere (DE - Free Report) , is yet to report results for the quarter ended July 2026. The results are expected to be released on August 20.
This agricultural equipment manufacturer is expected to post quarterly earnings of $4.85 per share in its upcoming report, which represents a year-over-year change of +2.1%. The consensus EPS estimate for the quarter has been revised 0.5% higher over the last 30 days to the current level.
Deere's revenues are expected to be $10.8 billion, up 4.3% from the year-ago quarter.
Index Dow Jones +1,28 % na 53858,23 b., S&P 500 +0,57 % na 7643,45 b., Nasdaq Composite +1,07 % na 26191,13 b.
Americké akcie v úvodu úterní seance posilují, když všechny hlavní indexy přidávají. Nejvíce se daří sektorům informačních technologií (+2,2 %), průmyslu (+0,8 %) a základních materiálů (+0,5 %). Naopak zaostávají reality (-1,5 %), energetika (-1,3 %) a nezbytná spotřeba (-1,1 %). Výsledková sezóna pokračuje v plném proudu.
Jednou ze společností, která zveřejnila své kvartální výsledky za druhé čtvrtletí roku 2026 byla softwarová společnost specializující se na datovou analýzu Palantir Technologies (PLTR). Výnosy společnosti meziročně vzrostly o 93 % na 1,94 mld. USD, což se umístilo nad odhadem analytiků 1,81 mld. USD. Společnost zároveň zvýšila celoroční výhled nad průměrný odhad analytiků. Akcie Palantir Technologies +18 %.
Výrobce čipů ON Semiconductor také reportoval hospodářské výsledky za druhé čtvrtletí roku 2026. Tržby i zisk za dané období překonaly očekávání analytiků. Analytici upozornili, že výsledky podporuje rostoucí poptávka po řešeních pro AI datacentra. Akcie ON Semiconductor +2,7 %.
Déle zveřejnil výsledky hospodaření za druhé čtvrtletí roku 2026 americký řetězec restaurací McDonald’s. Společnost vykázala 1,3% růst porovnatelných tržeb, mírně pod odhadem analytiků ve výši 1,39 %. Tržby rovněž zaostaly za očekáváním trhu, očištěný zisk na akcii však konsensus překonal. Akcie McDonald’s +0,8 %.
Výrobce stavební a těžební techniky Caterpillar rovněž zveřejnil hospodářské výsledky za druhé čtvrtletí roku 2026. Tržby i zisk na akcii překonaly odhady analytiků, přičemž segment energetiky nadále zaznamenával silný růst díky výdajům na datacentra. Společnost zároveň poprvé v historii překonala čtvrtletní tržby 20 mld. USD. Akcie Caterpillar +11 %.
Index S&P 500 +0,57 % na 7643,45 b. Nejsilnější sektory S&P Změna Nejslabší sektory S&P Změna Informační technologie +2,2 % Reality -1,5 % Průmysl +0,8 % Energie -1,3 % Základní materiály +0,5 % Nezbytná spotřeba -1,1 % Nejsilnější akcie S&P Změna Nejslabší akcie S&P Změna Zebra Technologies Corp (ZBRA) +22 % Aptiv (APTV) -15 % Palantir Technologies (PLTR) +18 % Fidelity National Information Services (FIS) -13 % Marvell Technology (MRVL) +12 % Cummins (CMI) -9,6 % Caterpillar (CAT) +11 % Rockwell Automation (ROK) -8,1 % Qnity Electronics (Q) +9,0 % WW Grainger (GWW) -7,0 %
Zdroj: Bloomberg
LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA #earnings--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced results for the second quarter ended July 4, 2026. Second-Quarter Financial Highlights Net sales of $1,557 million; year-over-year increase of 20.4% Net income of $233 million and net income per diluted share of $4.85 Non-GAAP diluted EPS increased year-over-year to $6.35 Adjusted EBITDA increased year-over-.
Bank of New York Mellon Corp lowered its position in shares of Zebra Technologies Corporation (NASDAQ:ZBRA – Free Report) by 4.4% in the 1st quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The firm owned 269,468 shares of the industrial products company’s stock after selling 12,466 shares during the period. Bank of New York Mellon Corp owned about 0.55% of Zebra Technologies worth $56,340,000 at the end of the most recent reporting period.
A number of other large investors have also added to or reduced their stakes in the company. SG Americas Securities LLC lifted its position in shares of Zebra Technologies by 399.5% during the 4th quarter. SG Americas Securities LLC now owns 64,907 shares of the industrial products company’s stock valued at $15,761,000 after acquiring an additional 51,913 shares during the last quarter. Exchange Traded Concepts LLC grew its holdings in shares of Zebra Technologies by 27.7% in the 4th quarter. Exchange Traded Concepts LLC now owns 65,575 shares of the industrial products company’s stock worth $15,923,000 after acquiring an additional 14,207 shares during the last quarter. UBS Group AG raised its position in shares of Zebra Technologies by 3.5% during the fourth quarter. UBS Group AG now owns 498,207 shares of the industrial products company’s stock worth $120,975,000 after purchasing an additional 17,038 shares during the period. Triodos Investment Management BV raised its position in shares of Zebra Technologies by 25.6% during the fourth quarter. Triodos Investment Management BV now owns 54,000 shares of the industrial products company’s stock worth $13,324,000 after purchasing an additional 11,000 shares during the period. Finally, Willis Investment Counsel increased its stake in Zebra Technologies by 201.6% in the 4th quarter. Willis Investment Counsel now owns 9,453 shares of the industrial products company’s stock worth $2,295,000 after purchasing an additional 6,319 shares in the last quarter. Institutional investors own 91.03% of the company’s stock.
Insider Buying and Selling at Zebra Technologies In other news, insider Loizides Melissa Luff sold 500 shares of the firm’s stock in a transaction dated Tuesday, May 26th. The stock was sold at an average price of $253.95, for a total transaction of $126,975.00. Following the completion of the sale, the insider directly owned 3,702 shares of the company’s stock, valued at $940,122.90. This trade represents a 11.90% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. Also, Director Janice M. Roberts sold 3,000 shares of the business’s stock in a transaction that occurred on Thursday, May 14th. The shares were sold at an average price of $249.54, for a total value of $748,620.00. Following the completion of the sale, the director directly owned 6,183 shares of the company’s stock, valued at approximately $1,542,905.82. The trade was a 32.67% decrease in their position. The SEC filing for this sale provides additional information. 0.91% of the stock is currently owned by company insiders.
Wall Street Analysts Forecast Growth Several research firms have issued reports on ZBRA. Weiss Ratings upgraded Zebra Technologies from a “hold (c-)” rating to a “hold (c)” rating in a report on Friday, July 17th. KeyCorp upgraded shares of Zebra Technologies from a “sector weight” rating to an “overweight” rating and set a $305.00 target price for the company in a report on Wednesday, May 13th. BNP Paribas Exane boosted their price target on shares of Zebra Technologies from $365.00 to $370.00 and gave the company an “outperform” rating in a report on Wednesday, May 13th. Needham & Company LLC restated a “buy” rating and set a $345.00 price target on shares of Zebra Technologies in a report on Wednesday, May 13th. Finally, UBS Group restated a “buy” rating on shares of Zebra Technologies in a research report on Wednesday, July 1st. Eight equities research analysts have rated the stock with a Buy rating and five have given a Hold rating to the company. Based on data from MarketBeat, Zebra Technologies currently has a consensus rating of “Moderate Buy” and a consensus target price of $327.00.
Read Our Latest Stock Analysis on ZBRA
Zebra Technologies Price Performance NASDAQ ZBRA opened at $256.95 on Friday. The firm has a market capitalization of $12.24 billion, a price-to-earnings ratio of 31.07 and a beta of 1.60. The company has a debt-to-equity ratio of 0.69, a current ratio of 0.96 and a quick ratio of 0.57. The company has a 50 day simple moving average of $251.23 and a 200-day simple moving average of $238.92. Zebra Technologies Corporation has a 52-week low of $199.05 and a 52-week high of $352.66.
Zebra Technologies (NASDAQ:ZBRA – Get Free Report) last released its earnings results on Tuesday, May 12th. The industrial products company reported $4.75 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $4.21 by $0.54. The company had revenue of $1.50 billion during the quarter, compared to the consensus estimate of $1.48 billion. Zebra Technologies had a net margin of 7.49% and a return on equity of 18.91%. The company’s revenue was up 14.3% compared to the same quarter last year. During the same quarter in the prior year, the firm earned $4.02 EPS. Zebra Technologies has set its FY 2026 guidance at 18.300-18.700 EPS and its Q2 2026 guidance at 4.200-4.500 EPS. Equities research analysts predict that Zebra Technologies Corporation will post 15.2 earnings per share for the current fiscal year.
Zebra Technologies Profile (Free Report)
Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.
The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.
Further Reading Five stocks we like better than Zebra Technologies Premium Retail’s Stress Test Is Separating Winners From Losers D-Wave Quantum or a Quantum ETF: Which Is the Better Bet? GE Vernova Just Sent a Mixed AI Signal to Investors Alphabet Crushed Earnings, But One Number Spooked the Market
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California Public Employees Retirement System grew its stake in shares of Zebra Technologies Corporation (NASDAQ:ZBRA – Free Report) by 3.6% during the first quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The fund owned 90,492 shares of the industrial products company’s stock after acquiring an additional 3,121 shares during the quarter. California Public Employees Retirement System owned about 0.18% of Zebra Technologies worth $18,920,000 as of its most recent SEC filing.
Several other hedge funds have also recently made changes to their positions in ZBRA. Assetmark Inc. boosted its holdings in Zebra Technologies by 18.2% in the first quarter. Assetmark Inc. now owns 41,375 shares of the industrial products company’s stock worth $8,651,000 after purchasing an additional 6,373 shares during the last quarter. Bessemer Group Inc. grew its position in Zebra Technologies by 20.4% in the 1st quarter. Bessemer Group Inc. now owns 2,050 shares of the industrial products company’s stock worth $429,000 after purchasing an additional 347 shares during the period. Hillsdale Investment Management Inc. raised its stake in Zebra Technologies by 17.4% during the 1st quarter. Hillsdale Investment Management Inc. now owns 4,055 shares of the industrial products company’s stock valued at $848,000 after buying an additional 600 shares during the last quarter. Calamos Wealth Management LLC purchased a new stake in Zebra Technologies during the 1st quarter valued at $9,053,000. Finally, Calamos Advisors LLC lifted its holdings in shares of Zebra Technologies by 7.2% during the 1st quarter. Calamos Advisors LLC now owns 44,488 shares of the industrial products company’s stock valued at $9,302,000 after buying an additional 2,982 shares during the period. 91.03% of the stock is owned by hedge funds and other institutional investors.
Insider Buying and Selling at Zebra Technologies In other Zebra Technologies news, insider Loizides Melissa Luff sold 500 shares of the business’s stock in a transaction dated Tuesday, May 26th. The stock was sold at an average price of $253.95, for a total transaction of $126,975.00. Following the completion of the sale, the insider owned 3,702 shares of the company’s stock, valued at approximately $940,122.90. The trade was a 11.90% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, Director Janice M. Roberts sold 3,000 shares of the company’s stock in a transaction dated Thursday, May 14th. The stock was sold at an average price of $249.54, for a total value of $748,620.00. Following the completion of the sale, the director owned 6,183 shares of the company’s stock, valued at approximately $1,542,905.82. The trade was a 32.67% decrease in their position. The SEC filing for this sale provides additional information. 0.91% of the stock is currently owned by insiders.
Analysts Set New Price Targets A number of equities analysts have recently issued reports on the company. UBS Group restated a “buy” rating on shares of Zebra Technologies in a research note on Wednesday, July 1st. KeyCorp upgraded Zebra Technologies from a “sector weight” rating to an “overweight” rating and set a $305.00 price objective for the company in a research report on Wednesday, May 13th. Weiss Ratings raised Zebra Technologies from a “hold (c-)” rating to a “hold (c)” rating in a report on Friday, July 17th. Needham & Company LLC reissued a “buy” rating and issued a $345.00 target price on shares of Zebra Technologies in a research report on Wednesday, May 13th. Finally, Wall Street Zen upgraded Zebra Technologies from a “hold” rating to a “buy” rating in a research note on Sunday, June 28th. Eight analysts have rated the stock with a Buy rating and five have given a Hold rating to the stock. According to MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average target price of $327.00.
Get Our Latest Report on ZBRA
Zebra Technologies Trading Down 2.2% Shares of Zebra Technologies stock opened at $256.95 on Friday. The company’s fifty day simple moving average is $251.23 and its 200-day simple moving average is $238.92. The stock has a market capitalization of $12.24 billion, a PE ratio of 31.07 and a beta of 1.60. Zebra Technologies Corporation has a 1-year low of $199.05 and a 1-year high of $352.66. The company has a debt-to-equity ratio of 0.69, a current ratio of 0.96 and a quick ratio of 0.57.
Zebra Technologies (NASDAQ:ZBRA – Get Free Report) last issued its quarterly earnings data on Tuesday, May 12th. The industrial products company reported $4.75 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $4.21 by $0.54. The firm had revenue of $1.50 billion during the quarter, compared to the consensus estimate of $1.48 billion. Zebra Technologies had a net margin of 7.49% and a return on equity of 18.91%. The company’s revenue for the quarter was up 14.3% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $4.02 EPS. Zebra Technologies has set its FY 2026 guidance at 18.300-18.700 EPS and its Q2 2026 guidance at 4.200-4.500 EPS. As a group, equities analysts anticipate that Zebra Technologies Corporation will post 15.2 earnings per share for the current year.
About Zebra Technologies (Free Report)
Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.
The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.
Further Reading Five stocks we like better than Zebra Technologies Premium Retail’s Stress Test Is Separating Winners From Losers D-Wave Quantum or a Quantum ETF: Which Is the Better Bet? GE Vernova Just Sent a Mixed AI Signal to Investors Alphabet Crushed Earnings, But One Number Spooked the Market
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Fifth Third Bancorp grew its stake in shares of Zebra Technologies Corporation (NASDAQ:ZBRA – Free Report) by 156.4% during the first quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 10,001 shares of the industrial products company’s stock after buying an additional 6,101 shares during the period. Fifth Third Bancorp’s holdings in Zebra Technologies were worth $2,091,000 at the end of the most recent reporting period.
Other hedge funds also recently made changes to their positions in the company. Garner Asset Management Corp purchased a new position in Zebra Technologies during the fourth quarter valued at approximately $30,000. Johnson Financial Group Inc. increased its stake in shares of Zebra Technologies by 330.3% in the fourth quarter. Johnson Financial Group Inc. now owns 142 shares of the industrial products company’s stock worth $34,000 after purchasing an additional 109 shares in the last quarter. SBI Securities Co. Ltd. increased its stake in shares of Zebra Technologies by 164.8% in the fourth quarter. SBI Securities Co. Ltd. now owns 143 shares of the industrial products company’s stock worth $35,000 after purchasing an additional 89 shares in the last quarter. CYBER HORNET ETFs LLC bought a new stake in shares of Zebra Technologies during the 2nd quarter valued at $39,000. Finally, NBC Securities Inc. bought a new stake in shares of Zebra Technologies during the 4th quarter valued at $57,000. 91.03% of the stock is currently owned by institutional investors.
Zebra Technologies Price Performance Shares of NASDAQ:ZBRA opened at $262.40 on Wednesday. The company has a debt-to-equity ratio of 0.69, a quick ratio of 0.57 and a current ratio of 0.96. The firm has a fifty day moving average price of $250.93 and a 200 day moving average price of $238.72. Zebra Technologies Corporation has a fifty-two week low of $199.05 and a fifty-two week high of $352.66. The firm has a market cap of $12.50 billion, a price-to-earnings ratio of 31.73 and a beta of 1.60.
Zebra Technologies (NASDAQ:ZBRA – Get Free Report) last posted its earnings results on Tuesday, May 12th. The industrial products company reported $4.75 earnings per share for the quarter, beating the consensus estimate of $4.21 by $0.54. The company had revenue of $1.50 billion during the quarter, compared to analysts’ expectations of $1.48 billion. Zebra Technologies had a net margin of 7.49% and a return on equity of 18.91%. Zebra Technologies’s quarterly revenue was up 14.3% on a year-over-year basis. During the same period last year, the company posted $4.02 earnings per share. Zebra Technologies has set its FY 2026 guidance at 18.300-18.700 EPS and its Q2 2026 guidance at 4.200-4.500 EPS. As a group, sell-side analysts expect that Zebra Technologies Corporation will post 15.2 earnings per share for the current fiscal year.
Analyst Ratings Changes Several research analysts recently weighed in on the stock. Robert W. Baird upped their target price on shares of Zebra Technologies from $300.00 to $310.00 and gave the stock an “outperform” rating in a report on Wednesday, May 13th. KeyCorp upgraded Zebra Technologies from a “sector weight” rating to an “overweight” rating and set a $305.00 price target for the company in a research note on Wednesday, May 13th. Weiss Ratings raised Zebra Technologies from a “hold (c-)” rating to a “hold (c)” rating in a report on Friday. BNP Paribas Exane boosted their price objective on Zebra Technologies from $365.00 to $370.00 and gave the company an “outperform” rating in a research report on Wednesday, May 13th. Finally, Truist Financial upped their price objective on Zebra Technologies from $267.00 to $296.00 and gave the stock a “hold” rating in a research note on Thursday, July 2nd. Eight equities research analysts have rated the stock with a Buy rating and five have assigned a Hold rating to the stock. Based on data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus target price of $327.00.
Check Out Our Latest Research Report on ZBRA
Insider Activity In other news, Director Janice M. Roberts sold 3,000 shares of the company’s stock in a transaction that occurred on Thursday, May 14th. The stock was sold at an average price of $249.54, for a total transaction of $748,620.00. Following the sale, the director directly owned 6,183 shares of the company’s stock, valued at $1,542,905.82. This represents a 32.67% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, insider Loizides Melissa Luff sold 500 shares of the stock in a transaction that occurred on Tuesday, May 26th. The shares were sold at an average price of $253.95, for a total value of $126,975.00. Following the transaction, the insider owned 3,702 shares of the company’s stock, valued at $940,122.90. This represents a 11.90% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders own 0.91% of the company’s stock.
Zebra Technologies Profile (Free Report)
Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.
The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.
See Also Five stocks we like better than Zebra Technologies Confidence Is Back, But Earnings Show the Consumer Is Being Picky AeroVironment’s Stock Is Down, But Drone Demand Is Taking Off 3M’s Redemption Arc: Can Q2 Earnings Change the Narrative? 3 Photonics Companies Making Quantum Tech Possible Want to see what other hedge funds are holding ZBRA? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Zebra Technologies Corporation (NASDAQ:ZBRA – Free Report).
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[url="]Zebra Technologies Corporation[/url] (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today ann
LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced the latest research findings from its collaboration with Oxford Economics. The updated global study, surveying leaders across retail, transportation and logistics (T&L), and manufacturing, demonstrates how organizations gain significant financial and operational benefits by modernizing frontline workflow.
Zebra Technologies Corporation ZBRA is witnessing growth across the healthcare, manufacturing and retail & ecommerce end markets. Higher sales of mobile computing solutions are driving the company's Connected Frontline segment.
LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, will report its second quarter 2026 financial results on Tuesday morning, Aug. 4, 2026. The company will also host a conference call to discuss these results on the same day at 7:30 a.m. CT (8:30 a.m. ET). To access the live webcast of the presentation, visit the events section of the company's website at investors.zebra.co.
It doesn't matter your age or experience: taking full advantage of the stock market and investing with confidence are common goals for all investors. Luckily, Zacks Premium offers several different ways to do both.
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What are the Zacks Style Scores? Developed alongside the Zacks Rank, the Zacks Style Scores are a group of complementary indicators that help investors pick stocks with the best chances of beating the market over the next 30 days.
Each stock is assigned a rating of A, B, C, D, or F based on their value, growth, and momentum characteristics. Just like in school, an A is better than a B, a B is better than a C, and so on -- that means the better the score, the better chance the stock will outperform.
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Value ScoreValue investors love finding good stocks at good prices, especially before the broader market catches on to a stock's true value. Utilizing ratios like P/E, PEG, Price/Sales, Price/Cash Flow, and many other multiples, the Value Style Score identifies the most attractive and most discounted stocks.
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VGM ScoreIf you want a combination of all three Style Scores, then the VGM Score will be your friend. It rates each stock on their combined weighted styles, helping you find the companies with the most attractive value, best growth forecast, and most promising momentum. It's also one of the best indicators to use with the Zacks Rank.
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Here's an example: a stock with a #4 (Sell) or #5 (Strong Sell) rating, even one with Style Scores of A and B, still has a downward-trending earnings outlook, and a bigger chance its share price will decrease too.
Thus, the more stocks you own with a #1 or #2 Rank and Scores of A or B, the better.
Stock to Watch: Zebra Technologies (ZBRA - Free Report) Headquartered in Lincolnshire, IL, Zebra Technologies Corp. is the leading provider of enterprise asset intelligence solutions in the automatic identification and data capture solutions industry throughout the world. The company has a diversified portfolio of products and solutions that includes cloud-based subscriptions and a full range of services like maintenance, repair, technical support, as well as managed and professional services. The products and solutions, which are sold across 180 countries, are designed to help its customers achieve enhanced operational efficiency, increased asset utilization, optimized workflows and improved regulatory compliance. As of 2025-end, it had around 10,700 employees globally.
ZBRA is a #3 (Hold) on the Zacks Rank, with a VGM Score of B.
Additionally, the company could be a top pick for growth investors. ZBRA has a Growth Style Score of A, forecasting year-over-year earnings growth of 17.2% for the current fiscal year.
Six analysts revised their earnings estimate higher in the last 60 days for fiscal 2026, while the Zacks Consensus Estimate has increased $0.62 to $18.57 per share. ZBRA also boasts an average earnings surprise of +6.3%.
With a solid Zacks Rank and top-tier Growth and VGM Style Scores, ZBRA should be on investors' short list.
It doesn't matter your age or experience: taking full advantage of the stock market and investing with confidence are common goals for all investors. Luckily, Zacks Premium offers several different ways to do both.
The research service features daily updates of the Zacks Rank and Zacks Industry Rank, full access to the Zacks #1 Rank List, Equity Research reports, and Premium stock screens, all of which will help you become a smarter, more confident investor.
Zacks Premium also includes the Zacks Style Scores.
What are the Zacks Style Scores? The Zacks Style Scores, developed alongside the Zacks Rank, are complementary indicators that rate stocks based on three widely-followed investing methodologies; they also help investors pick stocks with the best chances of beating the market over the next 30 days.
Based on their value, growth, and momentum characteristics, each stock is assigned a rating of A, B, C, D, or F. The better the score, the better chance the stock will outperform; an A is better than a B, a B is better than a C, and so on.
The Style Scores are broken down into four categories:
Value ScoreFinding good stocks at good prices, and discovering which companies are trading under their true value, are what value investors like to focus on. So, the Value Style Score takes into account ratios like P/E, PEG, Price/Sales, Price/Cash Flow, and a host of other multiples to highlight the most attractive and discounted stocks.
Growth ScoreGrowth investors are more concerned with a stock's future prospects, and the overall financial health and strength of a company. Thus, the Growth Style Score analyzes characteristics like projected and historic earnings, sales, and cash flow to find stocks that will see sustainable growth over time.
Momentum ScoreMomentum trading is all about taking advantage of upward or downward trends in a stock's price or earnings outlook, and these investors live by the saying "the trend is your friend." The Momentum Style Score can pinpoint good times to build a position in a stock, using factors like one-week price change and the monthly percentage change in earnings estimates.
VGM ScoreIf you want a combination of all three Style Scores, then the VGM Score will be your friend. It rates each stock on their combined weighted styles, helping you find the companies with the most attractive value, best growth forecast, and most promising momentum. It's also one of the best indicators to use with the Zacks Rank.
How Style Scores Work with the Zacks Rank A proprietary stock-rating model, the Zacks Rank utilizes the power of earnings estimate revisions, or changes to a company's earnings outlook, to help investors create a successful portfolio.
It's highly successful, with #1 (Strong Buy) stocks producing an unmatched +24% average annual return since 1988. That's more than double the S&P 500. But because of the large number of stocks we rate, there are over 200 companies with a Strong Buy rank, plus another 600 with a #2 (Buy) rank, on any given day.
This totals more than 800 top-rated stocks, and it can be overwhelming to try and pick the best stocks for you and your portfolio.
That's where the Style Scores come in.
To maximize your returns, you want to buy stocks with the highest probability of success. This means picking stocks with a Zacks Rank #1 or #2 that also have Style Scores of A or B. If you find yourself looking at stocks with a #3 (Hold) rank, make sure they have Scores of A or B as well to ensure as much upside potential as possible.
Since the Scores were created to work together with the Zacks Rank, the direction of a stock's earnings estimate revisions should be a key factor when choosing which stocks to buy.
For instance, a stock with a #4 (Sell) or #5 (Strong Sell) rating, even one that boasts Scores of A and B, still has a downward-trending earnings forecast, and a much greater likelihood its share price will decline as well.
Thus, the more stocks you own with a #1 or #2 Rank and Scores of A or B, the better.
Stock to Watch: Zebra Technologies (ZBRA - Free Report) Headquartered in Lincolnshire, IL, Zebra Technologies Corp. is the leading provider of enterprise asset intelligence solutions in the automatic identification and data capture solutions industry throughout the world. The company has a diversified portfolio of products and solutions that includes cloud-based subscriptions and a full range of services like maintenance, repair, technical support, as well as managed and professional services. The products and solutions, which are sold across 180 countries, are designed to help its customers achieve enhanced operational efficiency, increased asset utilization, optimized workflows and improved regulatory compliance. As of 2025-end, it had around 10,700 employees globally.
ZBRA is a #3 (Hold) on the Zacks Rank, with a VGM Score of B.
Additionally, the company could be a top pick for growth investors. ZBRA has a Growth Style Score of A, forecasting year-over-year earnings growth of 17.2% for the current fiscal year.
For fiscal 2026, five analysts revised their earnings estimate upwards in the last 60 days, and the Zacks Consensus Estimate has increased $0.64 to $18.57 per share. ZBRA boasts an average earnings surprise of +6.3%.
With a solid Zacks Rank and top-tier Growth and VGM Style Scores, ZBRA should be on investors' short list.
Company debuts new high-performance machine vision camera and showcases solutions that empower connected frontline workers
CHICAGO--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced its participation in Automate 2026, highlighting an ecosystem of solutions that fuse the physical and digital worlds. Visitors to Booth #1825 will experience how Zebra’s portfolio of RFID, machine vision, industrial scanning and automation solutions empowers frontline workers and optimizes workflows from raw-material receiving to the final distribution of products.
Zebra’s booth experience presents an end-to-end modern manufacturing journey, showcasing how organizations create smarter, more efficient operations by leveraging intelligent automation and advanced asset visibility.
Share According to Zebra’s latest Manufacturing Vision Study, 92% of manufacturing leaders cite digital transformation as a strategic priority. Zebra provides the foundation for intelligent operations, designing hardware, software, and automation solutions that help manufacturers achieve actionable visibility, optimized quality and an augmented workforce. Zebra’s booth experience presents an end-to-end modern manufacturing journey, showcasing how organizations create smarter, more efficient operations by leveraging intelligent automation and advanced asset visibility.
“We relentlessly deliver innovation to help our customers overcome their biggest operational challenges,” said Charlie Long, Vice President and General Manager, Machine Vision, Zebra Technologies. “We are eager to connect with attendees at the event to discuss how combining machine vision, data, and AI with human expertise can drive immediate efficiency gains, tailored to their unique environments.”
High-Performance Camera Optimizes Quality Control
As manufacturers look to automation to improve quality, Zebra’s study shows that 98% of those surveyed plan to use machine vision by 2029. At Automate, Zebra debuts its new CV70 CXP machine vision camera, a high-performance solution for customers implementing high-speed, high-resolution applications.
The CV70’s design accelerates demanding tasks like small parts inspection, EV battery assembly, and semiconductor inspection. With Zebra’s Aurora software, frame grabbers, and vision controllers, customers have a complete vision solution and fully tested and validated system from a single vendor to solve their most challenging machine vision needs.
Interactive Demonstrations Highlight Live Workflows
Attendees visiting Zebra’s booth will experience live demonstrations of how Zebra’s solutions create fully connected, optimized operations including the 4Sight XV7 vision controller and the Rapixo CXP Pro Octo frame grabber. Other solutions on display include:
Machine vision hardware and software featuring 3D inspection, AI-based anomaly detection, and AI-based optical character recognition (OCR). An in-line, fully automated print and apply process using machine vision and RFID technology for package and label validation. An automated factory staging and storage setup with Zebra’s RFID solutions driving real-time tracking and workflow efficiency. Photoneo, now part of Zebra Technologies, is demonstrating vision-guided robotics applications for bin pick, box depalletizing, and picking parts from custom dunnage, alongside 3D volume measurement. In addition, Charlie Long will lead a speaking session titled, “The Augmented Operator: Driving Productivity with Machine Vision and Mobile Intelligence,” which takes place on June 22 from 12:00 – 12:30 CT at the Automate Innovation Stage in Booth #19046.
KEY TAKEAWAYS
At Automate 2026, Zebra showcases intelligent automation solutions that empower frontline workers and create smarter, end-to-end supply chain operations extending from raw material receiving to final distribution. Zebra launches the CV70, a new high-performance, ultra-compact machine vision camera designed to accelerate performance in high-speed and high-resolution applications. Visit Zebra in Booth #1825 at McCormick Place in Chicago, June 22-25, to experience an ecosystem of solutions for asset visibility and intelligent automation. WHO IS ZEBRA TECHNOLOGIES?
Zebra (NASDAQ: ZBRA) provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions which empower our customers to deploy AI on the frontline. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what’s next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. Learn more at www.zebra.com.
Follow Zebra on our Blog, LinkedIn, Facebook, X, Instagram and YouTube.
Zebra Technologies Ranked in Wall Street Journal's Top 10 Companies for AI Readiness Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced its inclusion in the Wall Street Journal's inaugural Best Companies for the Future report. Zebra was ranked 10th in the category of AI readiness and 76th overall among S&P 500 companies.
“We are proud to be recognized as a leader in the next era of AI-driven innovation,” said Tom Bianculli, Chief Technology Officer, Zebra Technologies. "Zebra has long provided the physical to digital foundation for business operations. This WSJ ranking reinforces our evolution in leading AI for the frontline, turning intelligence into action where work happens. By embedding intelligence directly into daily frontline operations, we are defining how enterprises automate mission-critical workflows and unlock the next wave of productivity and value.”
As the world’s foundation for intelligent operations across retail, healthcare, transportation, logistics, and manufacturing, Zebra provides hardware, software, and integrated capabilities that digitize and automate work.
As trends like collaborative AI assistants and autonomous agents reshape industries, Zebra’s comprehensive Frontline AI Suite helps organizations digitize their environments, operationalize their intelligence, and maximize their workflows. Zebra's suite is tailored specifically for frontline environments, featuring AI Enablers for advanced on-device data capture, AI Blueprints to automate complex workflows like proof of delivery, and the conversational Zebra Companion, which acts as an always-on knowledge coach and sales assistant.
Zebra leaders, customers and partners recently discussed the real-world impact of these AI-powered solutions at Zebra's annual ZONE customer conference, where attendees experienced firsthand how these solutions empower the connected frontline.
METHODOLOGY
Bendable Labs compiled the ranking for the WSJ Leadership Institute to recognize companies ready for an AI-centric future. Analysts drew from a detailed evaluation of companies within the S&P 500 based on AI readiness, innovation, talent readiness, financial fitness, resilience, and agility. The methodology considered 30 separate indicators based on data from 20 different providers to determine the ranking.
KEY TAKEAWAYS
Zebra Technologies was recognized by the Wall Street Journal as an AI Top 10 company and secured the #76 spot overall in WSJ’s inaugural "Best Companies for the Future" report. The recognition underscores Zebra’s strategic focus on intelligent automation and providing solutions for organizations to deploy AI on the frontline, a vision recently showcased to customers and partners at its annual ZONE conference. Zebra's Frontline AI Suite helps companies unlock the potential of their frontline operations, harnessing the power of automation to make better business decisions by equipping workers with advanced on-device AI Enablers, workflow-automating AI Blueprints, and the conversational Zebra Companion assistant. Zebra's portfolio of connected frontline, asset visibility, and automation solutions helps organizations digitize and automate workflows to improve productivity. WHO IS ZEBRA TECHNOLOGIES?
Zebra (NASDAQ: ZBRA) provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions which empower our customers to deploy AI on the frontline. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what’s next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. Learn more at www.zebra.com.
Follow Zebra on our Blog, LinkedIn, Facebook, X, Instagram and YouTube.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260615833837/en/
LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced its inclusion in the Wall Street Journal's inaugural Best Companies for the Future report. Zebra was ranked 10th in the category of AI readiness and 76th overall among S&P 500 companies. “We are proud to be recognized as a leader in the next era of AI-driven innovation,” said Tom Bianculli, Chief Technol.
MSA Safety Incorporporated (NYSE:MSA) CFO Acquires $71,093.12 in StockMarketBeat
MSA Safety Incorporporated (NYSE:MSA - Get Free Report) CFO Julie Beck bought 448 shares of the stock in a transaction dated Thursday, June 11th. The stock was acquired at an average price of $158.69 per share, with a total value of $71,093.12. Following the completion of the purchase, the chief financial officer owned 3,825 shares of the company's stock, valued at $606,989.25. This represents a 13.27% increase in their position. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is available through this link.
NYSE:MSA
Read MSA Safety Incorporporated (NYSE:MSA) CFO Acquires $71,093.12 in Stock
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Insider Selling: NBT Bancorp (NASDAQ:NBTB) Director Sells 2,100 Shares of StockMarketBeat
NBT Bancorp Inc. (NASDAQ:NBTB - Get Free Report) Director Heidi Hoeller sold 2,100 shares of the business's stock in a transaction that occurred on Friday, June 12th. The shares were sold at an average price of $48.03, for a total transaction of $100,863.00. Following the transaction, the director owned 11,560 shares of the company's stock, valued at approximately $555,226.80. This represents a 15.37% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink.
NASDAQ:NBTB
Read Insider Selling: NBT Bancorp (NASDAQ:NBTB) Director Sells 2,100 Shares of Stock
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Douglas Milne Sells 1,600 Shares of IGM Financial (TSE:IGM) StockMarketBeat
IGM Financial Inc. (TSE:IGM - Get Free Report) Director Douglas Milne sold 1,600 shares of the business's stock in a transaction that occurred on Tuesday, June 9th. The stock was sold at an average price of C$80.61, for a total value of C$128,976.00. Following the sale, the director directly owned 800 shares in the company, valued at C$64,488. The trade was a 66.67% decrease in their ownership of the stock.
TSE:IGM
Read Douglas Milne Sells 1,600 Shares of IGM Financial (TSE:IGM) Stock
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GlobalFoundries (NASDAQ:GFS) Insider Michael James Hogan Sells 2,800 SharesMarketBeat
GlobalFoundries Inc. (NASDAQ:GFS - Get Free Report) insider Michael James Hogan sold 2,800 shares of GlobalFoundries stock in a transaction on Wednesday, June 10th. The shares were sold at an average price of $75.17, for a total value of $210,476.00. Following the transaction, the insider owned 6,695 shares in the company, valued at $503,263.15. This trade represents a 29.49% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.
NASDAQ:GFS
Read GlobalFoundries (NASDAQ:GFS) Insider Michael James Hogan Sells 2,800 Shares
On May 12, 2026, Zebra Technologies Corp ZBRA shares rose 7.0% today, bringing the current price to $241.79. The stock has experienced significant volatility over the past year, trading within a 52-week range of $199.05 to $352.66. The recent uptick in share price reflects a positive sentiment in the market, although the stock is still down 19.4% over the past year.
GF Value™ verdict: Current price of $241.79 is 24.9% below the GF Value™ of $322.05.GF Score™ of 77/100 indicates an above-average potential for long-term returns.Notable signal: Insider activity shows a net buying of $0.2M over the last three months. Is ZBRA Overvalued or Undervalued? Zebra Technologies Corp ZBRA is currently trading at $241.79, which is significantly below the GF Value™ estimate of $322.05, suggesting that the stock is undervalued by approximately 24.9%. This margin of safety indicates a potentially attractive opportunity for investors looking for stocks that trade below their intrinsic value. GF Valuation labels ZBRA as modestly undervalued, which aligns with the current price being well below the estimated fair value. While undervalued stocks can present opportunities, it's important to consider market conditions and company performance moving forward.
GF Value™ is GuruFocus' proprietary measure of intrinsic value, calculated from historical trading multiples, past business growth, and future performance estimates. The disparity between the current price and GF Value™ indicates that ZBRA might provide a favorable entry point for long-term investors, albeit with inherent risks associated with market volatility and potential business challenges.
How Does ZBRA's Valuation Compare to Its History? Metric Current Historical P/E (TTM) 29.6x 32.4x Forward P/E 13.6x N/A The current P/E (TTM) of 29.6x is 9% below its 5-year median P/E of 32.4x, indicating that ZBRA is trading below its historical valuation. Additionally, the forward P/E of 13.6x suggests a more favorable outlook for future earnings. This P/E analysis aligns with the GF Value™ verdict of being undervalued, as the lower current P/E indicates that the stock may be trading at a discount relative to its historical performance.
What Does ZBRA's GF Score™ Tell Us? Metric Rating GF Score™ 77 Financial Strength 5/10 Profitability 7/10 Growth 6/10 Valuation 4/10 Momentum 5/10 ZBRA's GF Score™ of 77/100 reflects its above-average potential for long-term returns. The strongest aspect of the score is its profitability, rated at 7/10, indicating that the company has maintained a solid profit margin relative to its peers. However, its valuation rank of 4/10 suggests that there may be some concerns regarding its current pricing relative to earnings, which should be monitored closely. Overall, while Zebra Technologies has solid fundamentals, potential investors should consider the mixed signals from its rankings.
What Are Insiders Doing with ZBRA Stock? Recent insider activity for Zebra Technologies Corp shows that insiders have bought $0.2 million worth of shares in the last three months, while there have been no recorded sales. This net buying activity from insiders may indicate confidence in the company's future prospects, as insiders typically have a deeper understanding of the business performance and potential. Such activity can be a positive signal for investors, suggesting that those closest to the company believe that the stock is undervalued at current prices.
What This Means for Investors Based on the GF Value™ analysis, Zebra Technologies Corp ZBRA is considered undervalued at the current price of $241.79, with a significant upside potential of 24.9% to reach its GF Value™ of $322.05. However, investors should remain cautious and consider the broader market dynamics and company performance trends before making any investment decisions.
For the complete analysis, visit the Zebra Technologies Corp ZBRA stock page. You can also explore the GF Value™ page for detailed valuation methodology, or use the GuruFocus Stock Screener to find similar opportunities.
Frequently Asked Questions What is ZBRA's GF Score™?
ZBRA's GF Score™ is 77/100, indicating above-average potential for long-term returns based on various key financial metrics.
Is ZBRA overvalued or undervalued?
ZBRA is considered undervalued, with a current price of $241.79 that is 24.9% below its GF Value™ of $322.05.
What is ZBRA's P/E ratio?
ZBRA's P/E (TTM) is 29.6x, which is 9% below its 5-year median P/E of 32.4x, indicating it is currently trading at a discount relative to its historical valuation.
This stock alert was generated using automated technology and GuruFocus financial data to provide readers with timely and accurate market reporting. This content was reviewed by GuruFocus editorial team prior to publication. Please send any questions or comments about this story to [email protected].
Zebra reported adjusted earnings per share of $4.75, beating the consensus estimate of $4.25. In addition, it posted revenue of $1.49 billion, beating the consensus estimate of $1.48 billion.
Zebra raised its fiscal-year adjusted earnings per share guidance from between $17.70 and $18.30 to between $18.30 and $18.70, versus the consensus estimate of $17.74. It expects revenue growth between 10% and 14%.
The company anticipates second-quarter adjusted earnings per share of between $4.20 and $4.50, versus the consensus estimate of $4.15. Zebra expects revenue growth between 14% and 17%.
Zebra shares gained 3.5% to trade at $250.27 on Wednesday.
These analysts made changes to their price targets on Zebra following earnings announcement.
Baird analyst Richard Eastman maintained Zebra with an Outperform rating and raised the price target from $300 to $310. Barclays analyst Guy Hardwick maintained the stock with an Overweight rating and raised the price target from $330 to $345. Truist Securities analyst Jamie Cook maintained Zebra with a Hold and raised the price target from $256 to $267. Considering buying ZBRA stock? Here’s what analysts think:
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LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced that the company will present at four investor conferences.
May 21 at 11:45 a.m. U.S. eastern time at the 19th Annual Wolfe Research Global Transportation & Industrials Conference in New York; May 27 at 11:00 a.m. U.S. eastern time at Bernstein’s 42nd Annual Strategic Decisions Conference in New York; May 28 at 1:50 p.m. U.S. eastern time at the TD Cowen 54th Annual Technology, Media & Telecom Conference in New York; and June 4 at 9:20 a.m. U.S. central time at the William Blair 46th Annual Growth Stock Conference in Chicago. To listen to the live webcast of the presentations, please visit the Events section of the company’s website at investors.zebra.com, where they will also be archived for replay.
WHO IS ZEBRA TECHNOLOGIES?
Zebra (NASDAQ: ZBRA) provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions which empower our customers to deploy AI on the frontline. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what’s next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. Learn more at www.zebra.com.
Follow Zebra on our Blog, LinkedIn, Facebook, X, Instagram and YouTube.
Zebra Technologies (ZBRA) is upgraded to Strong Buy with a $419/share target, reflecting robust automation demand and favorable reindustrialization trends. ZBRA's machine vision and scanning solutions are realizing double-digit growth, positioning the company as a key beneficiary of $1.66T in US manufacturing reshoring. Strategic partnership with Skild AI and accelerated share repurchases underpin a bullish outlook, with operational leverage driving margin expansion.
Taking full advantage of the stock market and investing with confidence are common goals for new and old investors, and Zacks Premium offers many different ways to do both.
The popular research service can help you become a smarter, more self-assured investor, giving you access to daily updates of the Zacks Rank and Zacks Industry Rank, the Zacks #1 Rank List, Equity Research reports, and Premium stock screens.
It also includes access to the Zacks Style Scores.
What are the Zacks Style Scores? Developed alongside the Zacks Rank, the Zacks Style Scores are a group of complementary indicators that help investors pick stocks with the best chances of beating the market over the next 30 days.
Each stock is assigned a rating of A, B, C, D, or F based on their value, growth, and momentum characteristics. Just like in school, an A is better than a B, a B is better than a C, and so on -- that means the better the score, the better chance the stock will outperform.
The Style Scores are broken down into four categories:
Value ScoreValue investors love finding good stocks at good prices, especially before the broader market catches on to a stock's true value. Utilizing ratios like P/E, PEG, Price/Sales, Price/Cash Flow, and many other multiples, the Value Style Score identifies the most attractive and most discounted stocks.
Growth ScoreGrowth investors are more concerned with a stock's future prospects, and the overall financial health and strength of a company. Thus, the Growth Style Score analyzes characteristics like projected and historic earnings, sales, and cash flow to find stocks that will see sustainable growth over time.
Momentum ScoreMomentum trading is all about taking advantage of upward or downward trends in a stock's price or earnings outlook, and these investors live by the saying "the trend is your friend." The Momentum Style Score can pinpoint good times to build a position in a stock, using factors like one-week price change and the monthly percentage change in earnings estimates.
VGM ScoreWhat if you like to use all three types of investing? The VGM Score is a combination of all Style Scores, making it one of the most comprehensive indicators to use with the Zacks Rank. It rates each stock on their combined weighted styles, which helps narrow down the companies with the most attractive value, best growth forecast, and most promising momentum.
How Style Scores Work with the Zacks Rank The Zacks Rank, which is a proprietary stock-rating model, employs earnings estimate revisions, or changes to a company's earnings expectations, to make building a winning portfolio easier.
Investors can count on the Zacks Rank's success, with #1 (Strong Buy) stocks producing an unmatched +23.7% average annual return since 1988, more than double the S&P 500's performance. But the model rates a large number of stocks, and there are over 200 companies with a Strong Buy rank, plus another 600 with a #2 (Buy) rank, on any given day.
This totals more than 800 top-rated stocks, and it can be overwhelming to try and pick the best stocks for you and your portfolio.
That's where the Style Scores come in.
You want to make sure you're buying stocks with the highest likelihood of success, and to do that, you'll need to pick stocks with a Zacks Rank #1 or #2 that also have Style Scores of A or B. If you like a stock that only has a #3 (Hold) rank, it should also have Scores of A or B to guarantee as much upside potential as possible.
Since the Scores were created to work together with the Zacks Rank, the direction of a stock's earnings estimate revisions should be a key factor when choosing which stocks to buy.
A stock with a #4 (Sell) or #5 (Strong Sell) rating, for instance, even one with Scores of A and B, will still have a declining earnings forecast, and a greater chance its share price will fall too.
Thus, the more stocks you own with a #1 or #2 Rank and Scores of A or B, the better.
Stock to Watch: Zebra Technologies (ZBRA - Free Report) Headquartered in Lincolnshire, IL, Zebra Technologies Corp. is the leading provider of enterprise asset intelligence solutions in the automatic identification and data capture solutions industry throughout the world. The company has a diversified portfolio of products and solutions that includes cloud-based subscriptions and a full range of services like maintenance, repair, technical support, as well as managed and professional services. The products and solutions, which are sold across 180 countries, are designed to help its customers achieve enhanced operational efficiency, increased asset utilization, optimized workflows and improved regulatory compliance. As of 2025-end, it had around 10,700 employees globally.
ZBRA is a #2 (Buy) on the Zacks Rank, with a VGM Score of B.
Additionally, the company could be a top pick for growth investors. ZBRA has a Growth Style Score of B, forecasting year-over-year earnings growth of 14.7% for the current fiscal year.
Two analysts revised their earnings estimate upwards in the last 60 days for fiscal 2026. The Zacks Consensus Estimate has increased $0.16 to $18.16 per share. ZBRA boasts an average earnings surprise of +6.3%.
With a solid Zacks Rank and top-tier Growth and VGM Style Scores, ZBRA should be on investors' short list.
Shares of Zebra Technologies (ZBRA - Free Report) have gained 10.8% over the past four weeks to close the last trading session at $258.1, but there could still be a solid upside left in the stock if short-term price targets of Wall Street analysts are any indication. Going by the price targets, the mean estimate of $330.27 indicates a potential upside of 28%.
The average comprises 15 short-term price targets ranging from a low of $267.00 to a high of $400.00, with a standard deviation of $34.11. While the lowest estimate indicates an increase of 3.5% from the current price level, the most optimistic estimate points to a 55% upside. More than the range, one should note the standard deviation here, as it helps understand the variability of the estimates. The smaller the standard deviation, the greater the agreement among analysts.
While the consensus price target is a much-coveted metric for investors, solely banking on this metric to make an investment decision may not be wise at all. That's because the ability and unbiasedness of analysts in setting price targets have long been questionable.
However, an impressive consensus price target is not the only factor that indicates a potential upside in ZBRA. This view is strengthened by the agreement among analysts that the company will report better earnings than what they estimated earlier. Though a positive trend in earnings estimate revisions doesn't give any idea as to how much the stock could surge, it has proven effective in predicting an upside.
Price, Consensus and EPS Surprise
Here's What You Should Know About Analysts' Price TargetsAccording to researchers at several universities across the globe, a price target is one of many pieces of information about a stock that misleads investors far more often than it guides. In fact, empirical research shows that price targets set by several analysts, irrespective of the extent of agreement, rarely indicate where the price of a stock could actually be heading.
While Wall Street analysts have deep knowledge of a company's fundamentals and the sensitivity of its business to economic and industry issues, many of them tend to set overly optimistic price targets. Are you wondering why?
They usually do that to drum up interest in shares of companies that their firms either have existing business relationships with or are looking to be associated with. In other words, business incentives of firms covering a stock often result in inflated price targets set by analysts.
However, a tight clustering of price targets, which is represented by a low standard deviation, indicates that analysts have a high degree of agreement about the direction and magnitude of a stock's price movement. While that doesn't necessarily mean the stock will hit the average price target, it could be a good starting point for further research aimed at identifying the potential fundamental driving forces.
That said, while investors should not entirely ignore price targets, making an investment decision solely based on them could lead to disappointing ROI. So, price targets should always be treated with a high degree of skepticism.
Here's Why There Could be Plenty of Upside Left in ZBRAThere has been increasing optimism among analysts lately about the company's earnings prospects, as indicated by strong agreement among them in revising EPS estimates higher. And that could be a legitimate reason to expect an upside in the stock. After all, empirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock price movements.
The Zacks Consensus Estimate for the current year has increased 1% over the past month, as two estimates have gone higher compared to no negative revision.
Moreover, ZBRA currently has a Zacks Rank #2 (Buy), which means it is in the top 20% of more than 4,000 stocks that we rank based on four factors related to earnings estimates. Given an impressive externally-audited track record, this is a more conclusive indication of the stock's potential upside in the near term. You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>> .
Therefore, while the consensus price target may not be a reliable indicator of how much ZBRA could gain, the direction of price movement it implies does appear to be a good guide.
Zebra Technologies (ZBRA - Free Report) reached a significant support level, and could be a good pick for investors from a technical perspective. Recently, ZBRA broke through the 200-day moving average, which suggests a long-term bullish trend.
The 200-day simple moving average is widely-used by traders and analysts, and helps establish market trends for stocks, commodities, indexes, and other financial instruments over the long term. The indicator moves higher or lower together with longer-term price moves, serving as a support or resistance level.
Shares of ZBRA have been moving higher over the past four weeks, up 10.6%. Plus, the company is currently a Zacks Rank #2 (Buy) stock, suggesting that ZBRA could be poised for a continued surge.
Looking at ZBRA's earnings estimate revisions, investors will be even more convinced of the bullish uptrend. There have been 2 higher compared to none lower for the current fiscal year, and the consensus estimate has moved up as well.
Investors may want to watch ZBRA for more gains in the near future given the company's key technical level and positive earnings estimate revisions.
Taking full advantage of the stock market and investing with confidence are common goals for new and old investors, and Zacks Premium offers many different ways to do both.
Featuring daily updates of the Zacks Rank and Zacks Industry Rank, full access to the Zacks #1 Rank List, Equity Research reports, and Premium stock screens, the research service can help you become a smarter, more self-assured investor.
Zacks Premium includes access to the Zacks Style Scores as well.
What are the Zacks Style Scores? The Zacks Style Scores is a unique set of guidelines that rates stocks based on three popular investing types, and were developed as complementary indicators for the Zacks Rank. This combination helps investors choose securities with the highest chances of beating the market over the next 30 days.
Based on their value, growth, and momentum characteristics, each stock is assigned a rating of A, B, C, D, or F. The better the score, the better chance the stock will outperform; an A is better than a B, a B is better than a C, and so on.
The Style Scores are broken down into four categories:
Value ScoreValue investors love finding good stocks at good prices, especially before the broader market catches on to a stock's true value. Utilizing ratios like P/E, PEG, Price/Sales, Price/Cash Flow, and many other multiples, the Value Style Score identifies the most attractive and most discounted stocks.
Growth ScoreGrowth investors, on the other hand, are more concerned with a company's financial strength and health, and its future outlook. The Growth Style Score examines things like projected and historic earnings, sales, and cash flow to find stocks that will experience sustainable growth over time.
Momentum ScoreMomentum traders and investors live by the saying "the trend is your friend." This investing style is all about taking advantage of upward or downward trends in a stock's price or earnings outlook. Employing factors like one-week price change and the monthly percentage change in earnings estimates, the Momentum Style Score can indicate favorable times to build a position in high-momentum stocks.
VGM ScoreIf you like to use all three kinds of investing, then the VGM Score is for you. It's a combination of all Style Scores, and is an important indicator to use with the Zacks Rank. The VGM Score rates each stock on their shared weighted styles, narrowing down the companies with the most attractive value, best growth forecast, and most promising momentum.
How Style Scores Work with the Zacks Rank The Zacks Rank, which is a proprietary stock-rating model, employs earnings estimate revisions, or changes to a company's earnings expectations, to make building a winning portfolio easier.
It's highly successful, with #1 (Strong Buy) stocks producing an unmatched +23.7% average annual return since 1988. That's more than double the S&P 500. But because of the large number of stocks we rate, there are over 200 companies with a Strong Buy rank, plus another 600 with a #2 (Buy) rank, on any given day.
This totals more than 800 top-rated stocks, and it can be overwhelming to try and pick the best stocks for you and your portfolio.
That's where the Style Scores come in.
To have the best chance of big returns, you'll want to always consider stocks with a Zacks Rank #1 or #2 that also have Style Scores of A or B, which will give you the highest probability of success. If you're looking at stocks with a #3 (Hold) rank, it's important they have Scores of A or B as well to ensure as much upside potential as possible.
As mentioned above, the Scores are designed to work with the Zacks Rank, so any change to a company's earnings outlook should be a deciding factor when picking which stocks to buy.
Here's an example: a stock with a #4 (Sell) or #5 (Strong Sell) rating, even one with Style Scores of A and B, still has a downward-trending earnings outlook, and a bigger chance its share price will decrease too.
Thus, the more stocks you own with a #1 or #2 Rank and Scores of A or B, the better.
Stock to Watch: Zebra Technologies (ZBRA - Free Report) Headquartered in Lincolnshire, IL, Zebra Technologies Corp. is the leading provider of enterprise asset intelligence solutions in the automatic identification and data capture solutions industry throughout the world. The company has a diversified portfolio of products and solutions that includes cloud-based subscriptions and a full range of services like maintenance, repair, technical support, as well as managed and professional services. The products and solutions, which are sold across 180 countries, are designed to help its customers achieve enhanced operational efficiency, increased asset utilization, optimized workflows and improved regulatory compliance. As of 2025-end, it had around 10,700 employees globally.
ZBRA is a #2 (Buy) on the Zacks Rank, with a VGM Score of A.
Momentum investors should take note of this Industrial Products stock. ZBRA has a Momentum Style Score of B, and shares are up 12.2% over the past four weeks.
Two analysts revised their earnings estimate upwards in the last 60 days for fiscal 2026. The Zacks Consensus Estimate has increased $0.16 to $18.16 per share. ZBRA boasts an average earnings surprise of +6.3%.
With a solid Zacks Rank and top-tier Momentum and VGM Style Scores, ZBRA should be on investors' short list.
