Bank of New York Mellon Corp lowered its position in shares of Zebra Technologies Corporation (NASDAQ:ZBRA – Free Report) by 4.4% in the 1st quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The firm owned 269,468 shares of the industrial products company’s stock after selling 12,466 shares during the period. Bank of New York Mellon Corp owned about 0.55% of Zebra Technologies worth $56,340,000 at the end of the most recent reporting period.
A number of other large investors have also added to or reduced their stakes in the company. SG Americas Securities LLC lifted its position in shares of Zebra Technologies by 399.5% during the 4th quarter. SG Americas Securities LLC now owns 64,907 shares of the industrial products company’s stock valued at $15,761,000 after acquiring an additional 51,913 shares during the last quarter. Exchange Traded Concepts LLC grew its holdings in shares of Zebra Technologies by 27.7% in the 4th quarter. Exchange Traded Concepts LLC now owns 65,575 shares of the industrial products company’s stock worth $15,923,000 after acquiring an additional 14,207 shares during the last quarter. UBS Group AG raised its position in shares of Zebra Technologies by 3.5% during the fourth quarter. UBS Group AG now owns 498,207 shares of the industrial products company’s stock worth $120,975,000 after purchasing an additional 17,038 shares during the period. Triodos Investment Management BV raised its position in shares of Zebra Technologies by 25.6% during the fourth quarter. Triodos Investment Management BV now owns 54,000 shares of the industrial products company’s stock worth $13,324,000 after purchasing an additional 11,000 shares during the period. Finally, Willis Investment Counsel increased its stake in Zebra Technologies by 201.6% in the 4th quarter. Willis Investment Counsel now owns 9,453 shares of the industrial products company’s stock worth $2,295,000 after purchasing an additional 6,319 shares in the last quarter. Institutional investors own 91.03% of the company’s stock.
Insider Buying and Selling at Zebra Technologies In other news, insider Loizides Melissa Luff sold 500 shares of the firm’s stock in a transaction dated Tuesday, May 26th. The stock was sold at an average price of $253.95, for a total transaction of $126,975.00. Following the completion of the sale, the insider directly owned 3,702 shares of the company’s stock, valued at $940,122.90. This trade represents a 11.90% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. Also, Director Janice M. Roberts sold 3,000 shares of the business’s stock in a transaction that occurred on Thursday, May 14th. The shares were sold at an average price of $249.54, for a total value of $748,620.00. Following the completion of the sale, the director directly owned 6,183 shares of the company’s stock, valued at approximately $1,542,905.82. The trade was a 32.67% decrease in their position. The SEC filing for this sale provides additional information. 0.91% of the stock is currently owned by company insiders.
Wall Street Analysts Forecast Growth Several research firms have issued reports on ZBRA. Weiss Ratings upgraded Zebra Technologies from a “hold (c-)” rating to a “hold (c)” rating in a report on Friday, July 17th. KeyCorp upgraded shares of Zebra Technologies from a “sector weight” rating to an “overweight” rating and set a $305.00 target price for the company in a report on Wednesday, May 13th. BNP Paribas Exane boosted their price target on shares of Zebra Technologies from $365.00 to $370.00 and gave the company an “outperform” rating in a report on Wednesday, May 13th. Needham & Company LLC restated a “buy” rating and set a $345.00 price target on shares of Zebra Technologies in a report on Wednesday, May 13th. Finally, UBS Group restated a “buy” rating on shares of Zebra Technologies in a research report on Wednesday, July 1st. Eight equities research analysts have rated the stock with a Buy rating and five have given a Hold rating to the company. Based on data from MarketBeat, Zebra Technologies currently has a consensus rating of “Moderate Buy” and a consensus target price of $327.00.
Read Our Latest Stock Analysis on ZBRA
Zebra Technologies Price Performance NASDAQ ZBRA opened at $256.95 on Friday. The firm has a market capitalization of $12.24 billion, a price-to-earnings ratio of 31.07 and a beta of 1.60. The company has a debt-to-equity ratio of 0.69, a current ratio of 0.96 and a quick ratio of 0.57. The company has a 50 day simple moving average of $251.23 and a 200-day simple moving average of $238.92. Zebra Technologies Corporation has a 52-week low of $199.05 and a 52-week high of $352.66.
Zebra Technologies (NASDAQ:ZBRA – Get Free Report) last released its earnings results on Tuesday, May 12th. The industrial products company reported $4.75 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $4.21 by $0.54. The company had revenue of $1.50 billion during the quarter, compared to the consensus estimate of $1.48 billion. Zebra Technologies had a net margin of 7.49% and a return on equity of 18.91%. The company’s revenue was up 14.3% compared to the same quarter last year. During the same quarter in the prior year, the firm earned $4.02 EPS. Zebra Technologies has set its FY 2026 guidance at 18.300-18.700 EPS and its Q2 2026 guidance at 4.200-4.500 EPS. Equities research analysts predict that Zebra Technologies Corporation will post 15.2 earnings per share for the current fiscal year.
Zebra Technologies Profile (Free Report)
Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.
The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.
Further Reading Five stocks we like better than Zebra Technologies Premium Retail’s Stress Test Is Separating Winners From Losers D-Wave Quantum or a Quantum ETF: Which Is the Better Bet? GE Vernova Just Sent a Mixed AI Signal to Investors Alphabet Crushed Earnings, But One Number Spooked the Market
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California Public Employees Retirement System grew its stake in shares of Zebra Technologies Corporation (NASDAQ:ZBRA – Free Report) by 3.6% during the first quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The fund owned 90,492 shares of the industrial products company’s stock after acquiring an additional 3,121 shares during the quarter. California Public Employees Retirement System owned about 0.18% of Zebra Technologies worth $18,920,000 as of its most recent SEC filing.
Several other hedge funds have also recently made changes to their positions in ZBRA. Assetmark Inc. boosted its holdings in Zebra Technologies by 18.2% in the first quarter. Assetmark Inc. now owns 41,375 shares of the industrial products company’s stock worth $8,651,000 after purchasing an additional 6,373 shares during the last quarter. Bessemer Group Inc. grew its position in Zebra Technologies by 20.4% in the 1st quarter. Bessemer Group Inc. now owns 2,050 shares of the industrial products company’s stock worth $429,000 after purchasing an additional 347 shares during the period. Hillsdale Investment Management Inc. raised its stake in Zebra Technologies by 17.4% during the 1st quarter. Hillsdale Investment Management Inc. now owns 4,055 shares of the industrial products company’s stock valued at $848,000 after buying an additional 600 shares during the last quarter. Calamos Wealth Management LLC purchased a new stake in Zebra Technologies during the 1st quarter valued at $9,053,000. Finally, Calamos Advisors LLC lifted its holdings in shares of Zebra Technologies by 7.2% during the 1st quarter. Calamos Advisors LLC now owns 44,488 shares of the industrial products company’s stock valued at $9,302,000 after buying an additional 2,982 shares during the period. 91.03% of the stock is owned by hedge funds and other institutional investors.
Insider Buying and Selling at Zebra Technologies In other Zebra Technologies news, insider Loizides Melissa Luff sold 500 shares of the business’s stock in a transaction dated Tuesday, May 26th. The stock was sold at an average price of $253.95, for a total transaction of $126,975.00. Following the completion of the sale, the insider owned 3,702 shares of the company’s stock, valued at approximately $940,122.90. The trade was a 11.90% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, Director Janice M. Roberts sold 3,000 shares of the company’s stock in a transaction dated Thursday, May 14th. The stock was sold at an average price of $249.54, for a total value of $748,620.00. Following the completion of the sale, the director owned 6,183 shares of the company’s stock, valued at approximately $1,542,905.82. The trade was a 32.67% decrease in their position. The SEC filing for this sale provides additional information. 0.91% of the stock is currently owned by insiders.
Analysts Set New Price Targets A number of equities analysts have recently issued reports on the company. UBS Group restated a “buy” rating on shares of Zebra Technologies in a research note on Wednesday, July 1st. KeyCorp upgraded Zebra Technologies from a “sector weight” rating to an “overweight” rating and set a $305.00 price objective for the company in a research report on Wednesday, May 13th. Weiss Ratings raised Zebra Technologies from a “hold (c-)” rating to a “hold (c)” rating in a report on Friday, July 17th. Needham & Company LLC reissued a “buy” rating and issued a $345.00 target price on shares of Zebra Technologies in a research report on Wednesday, May 13th. Finally, Wall Street Zen upgraded Zebra Technologies from a “hold” rating to a “buy” rating in a research note on Sunday, June 28th. Eight analysts have rated the stock with a Buy rating and five have given a Hold rating to the stock. According to MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average target price of $327.00.
Get Our Latest Report on ZBRA
Zebra Technologies Trading Down 2.2% Shares of Zebra Technologies stock opened at $256.95 on Friday. The company’s fifty day simple moving average is $251.23 and its 200-day simple moving average is $238.92. The stock has a market capitalization of $12.24 billion, a PE ratio of 31.07 and a beta of 1.60. Zebra Technologies Corporation has a 1-year low of $199.05 and a 1-year high of $352.66. The company has a debt-to-equity ratio of 0.69, a current ratio of 0.96 and a quick ratio of 0.57.
Zebra Technologies (NASDAQ:ZBRA – Get Free Report) last issued its quarterly earnings data on Tuesday, May 12th. The industrial products company reported $4.75 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $4.21 by $0.54. The firm had revenue of $1.50 billion during the quarter, compared to the consensus estimate of $1.48 billion. Zebra Technologies had a net margin of 7.49% and a return on equity of 18.91%. The company’s revenue for the quarter was up 14.3% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $4.02 EPS. Zebra Technologies has set its FY 2026 guidance at 18.300-18.700 EPS and its Q2 2026 guidance at 4.200-4.500 EPS. As a group, equities analysts anticipate that Zebra Technologies Corporation will post 15.2 earnings per share for the current year.
About Zebra Technologies (Free Report)
Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.
The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.
Further Reading Five stocks we like better than Zebra Technologies Premium Retail’s Stress Test Is Separating Winners From Losers D-Wave Quantum or a Quantum ETF: Which Is the Better Bet? GE Vernova Just Sent a Mixed AI Signal to Investors Alphabet Crushed Earnings, But One Number Spooked the Market
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Fifth Third Bancorp grew its stake in shares of Zebra Technologies Corporation (NASDAQ:ZBRA – Free Report) by 156.4% during the first quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 10,001 shares of the industrial products company’s stock after buying an additional 6,101 shares during the period. Fifth Third Bancorp’s holdings in Zebra Technologies were worth $2,091,000 at the end of the most recent reporting period.
Other hedge funds also recently made changes to their positions in the company. Garner Asset Management Corp purchased a new position in Zebra Technologies during the fourth quarter valued at approximately $30,000. Johnson Financial Group Inc. increased its stake in shares of Zebra Technologies by 330.3% in the fourth quarter. Johnson Financial Group Inc. now owns 142 shares of the industrial products company’s stock worth $34,000 after purchasing an additional 109 shares in the last quarter. SBI Securities Co. Ltd. increased its stake in shares of Zebra Technologies by 164.8% in the fourth quarter. SBI Securities Co. Ltd. now owns 143 shares of the industrial products company’s stock worth $35,000 after purchasing an additional 89 shares in the last quarter. CYBER HORNET ETFs LLC bought a new stake in shares of Zebra Technologies during the 2nd quarter valued at $39,000. Finally, NBC Securities Inc. bought a new stake in shares of Zebra Technologies during the 4th quarter valued at $57,000. 91.03% of the stock is currently owned by institutional investors.
Zebra Technologies Price Performance Shares of NASDAQ:ZBRA opened at $262.40 on Wednesday. The company has a debt-to-equity ratio of 0.69, a quick ratio of 0.57 and a current ratio of 0.96. The firm has a fifty day moving average price of $250.93 and a 200 day moving average price of $238.72. Zebra Technologies Corporation has a fifty-two week low of $199.05 and a fifty-two week high of $352.66. The firm has a market cap of $12.50 billion, a price-to-earnings ratio of 31.73 and a beta of 1.60.
Zebra Technologies (NASDAQ:ZBRA – Get Free Report) last posted its earnings results on Tuesday, May 12th. The industrial products company reported $4.75 earnings per share for the quarter, beating the consensus estimate of $4.21 by $0.54. The company had revenue of $1.50 billion during the quarter, compared to analysts’ expectations of $1.48 billion. Zebra Technologies had a net margin of 7.49% and a return on equity of 18.91%. Zebra Technologies’s quarterly revenue was up 14.3% on a year-over-year basis. During the same period last year, the company posted $4.02 earnings per share. Zebra Technologies has set its FY 2026 guidance at 18.300-18.700 EPS and its Q2 2026 guidance at 4.200-4.500 EPS. As a group, sell-side analysts expect that Zebra Technologies Corporation will post 15.2 earnings per share for the current fiscal year.
Analyst Ratings Changes Several research analysts recently weighed in on the stock. Robert W. Baird upped their target price on shares of Zebra Technologies from $300.00 to $310.00 and gave the stock an “outperform” rating in a report on Wednesday, May 13th. KeyCorp upgraded Zebra Technologies from a “sector weight” rating to an “overweight” rating and set a $305.00 price target for the company in a research note on Wednesday, May 13th. Weiss Ratings raised Zebra Technologies from a “hold (c-)” rating to a “hold (c)” rating in a report on Friday. BNP Paribas Exane boosted their price objective on Zebra Technologies from $365.00 to $370.00 and gave the company an “outperform” rating in a research report on Wednesday, May 13th. Finally, Truist Financial upped their price objective on Zebra Technologies from $267.00 to $296.00 and gave the stock a “hold” rating in a research note on Thursday, July 2nd. Eight equities research analysts have rated the stock with a Buy rating and five have assigned a Hold rating to the stock. Based on data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus target price of $327.00.
Check Out Our Latest Research Report on ZBRA
Insider Activity In other news, Director Janice M. Roberts sold 3,000 shares of the company’s stock in a transaction that occurred on Thursday, May 14th. The stock was sold at an average price of $249.54, for a total transaction of $748,620.00. Following the sale, the director directly owned 6,183 shares of the company’s stock, valued at $1,542,905.82. This represents a 32.67% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, insider Loizides Melissa Luff sold 500 shares of the stock in a transaction that occurred on Tuesday, May 26th. The shares were sold at an average price of $253.95, for a total value of $126,975.00. Following the transaction, the insider owned 3,702 shares of the company’s stock, valued at $940,122.90. This represents a 11.90% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders own 0.91% of the company’s stock.
Zebra Technologies Profile (Free Report)
Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.
The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.
See Also Five stocks we like better than Zebra Technologies Confidence Is Back, But Earnings Show the Consumer Is Being Picky AeroVironment’s Stock Is Down, But Drone Demand Is Taking Off 3M’s Redemption Arc: Can Q2 Earnings Change the Narrative? 3 Photonics Companies Making Quantum Tech Possible Want to see what other hedge funds are holding ZBRA? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Zebra Technologies Corporation (NASDAQ:ZBRA – Free Report).
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[url="]Zebra Technologies Corporation[/url] (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today ann
LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced the latest research findings from its collaboration with Oxford Economics. The updated global study, surveying leaders across retail, transportation and logistics (T&L), and manufacturing, demonstrates how organizations gain significant financial and operational benefits by modernizing frontline workflow.
Zebra Technologies Corporation ZBRA is witnessing growth across the healthcare, manufacturing and retail & ecommerce end markets. Higher sales of mobile computing solutions are driving the company's Connected Frontline segment.
LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, will report its second quarter 2026 financial results on Tuesday morning, Aug. 4, 2026. The company will also host a conference call to discuss these results on the same day at 7:30 a.m. CT (8:30 a.m. ET). To access the live webcast of the presentation, visit the events section of the company's website at investors.zebra.co.
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Stock to Watch: Zebra Technologies (ZBRA - Free Report) Headquartered in Lincolnshire, IL, Zebra Technologies Corp. is the leading provider of enterprise asset intelligence solutions in the automatic identification and data capture solutions industry throughout the world. The company has a diversified portfolio of products and solutions that includes cloud-based subscriptions and a full range of services like maintenance, repair, technical support, as well as managed and professional services. The products and solutions, which are sold across 180 countries, are designed to help its customers achieve enhanced operational efficiency, increased asset utilization, optimized workflows and improved regulatory compliance. As of 2025-end, it had around 10,700 employees globally.
ZBRA is a #3 (Hold) on the Zacks Rank, with a VGM Score of B.
Additionally, the company could be a top pick for growth investors. ZBRA has a Growth Style Score of A, forecasting year-over-year earnings growth of 17.2% for the current fiscal year.
Six analysts revised their earnings estimate higher in the last 60 days for fiscal 2026, while the Zacks Consensus Estimate has increased $0.62 to $18.57 per share. ZBRA also boasts an average earnings surprise of +6.3%.
With a solid Zacks Rank and top-tier Growth and VGM Style Scores, ZBRA should be on investors' short list.
It doesn't matter your age or experience: taking full advantage of the stock market and investing with confidence are common goals for all investors. Luckily, Zacks Premium offers several different ways to do both.
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Based on their value, growth, and momentum characteristics, each stock is assigned a rating of A, B, C, D, or F. The better the score, the better chance the stock will outperform; an A is better than a B, a B is better than a C, and so on.
The Style Scores are broken down into four categories:
Value ScoreFinding good stocks at good prices, and discovering which companies are trading under their true value, are what value investors like to focus on. So, the Value Style Score takes into account ratios like P/E, PEG, Price/Sales, Price/Cash Flow, and a host of other multiples to highlight the most attractive and discounted stocks.
Growth ScoreGrowth investors are more concerned with a stock's future prospects, and the overall financial health and strength of a company. Thus, the Growth Style Score analyzes characteristics like projected and historic earnings, sales, and cash flow to find stocks that will see sustainable growth over time.
Momentum ScoreMomentum trading is all about taking advantage of upward or downward trends in a stock's price or earnings outlook, and these investors live by the saying "the trend is your friend." The Momentum Style Score can pinpoint good times to build a position in a stock, using factors like one-week price change and the monthly percentage change in earnings estimates.
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How Style Scores Work with the Zacks Rank A proprietary stock-rating model, the Zacks Rank utilizes the power of earnings estimate revisions, or changes to a company's earnings outlook, to help investors create a successful portfolio.
It's highly successful, with #1 (Strong Buy) stocks producing an unmatched +24% average annual return since 1988. That's more than double the S&P 500. But because of the large number of stocks we rate, there are over 200 companies with a Strong Buy rank, plus another 600 with a #2 (Buy) rank, on any given day.
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Thus, the more stocks you own with a #1 or #2 Rank and Scores of A or B, the better.
Stock to Watch: Zebra Technologies (ZBRA - Free Report) Headquartered in Lincolnshire, IL, Zebra Technologies Corp. is the leading provider of enterprise asset intelligence solutions in the automatic identification and data capture solutions industry throughout the world. The company has a diversified portfolio of products and solutions that includes cloud-based subscriptions and a full range of services like maintenance, repair, technical support, as well as managed and professional services. The products and solutions, which are sold across 180 countries, are designed to help its customers achieve enhanced operational efficiency, increased asset utilization, optimized workflows and improved regulatory compliance. As of 2025-end, it had around 10,700 employees globally.
ZBRA is a #3 (Hold) on the Zacks Rank, with a VGM Score of B.
Additionally, the company could be a top pick for growth investors. ZBRA has a Growth Style Score of A, forecasting year-over-year earnings growth of 17.2% for the current fiscal year.
For fiscal 2026, five analysts revised their earnings estimate upwards in the last 60 days, and the Zacks Consensus Estimate has increased $0.64 to $18.57 per share. ZBRA boasts an average earnings surprise of +6.3%.
With a solid Zacks Rank and top-tier Growth and VGM Style Scores, ZBRA should be on investors' short list.
Company debuts new high-performance machine vision camera and showcases solutions that empower connected frontline workers
CHICAGO--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced its participation in Automate 2026, highlighting an ecosystem of solutions that fuse the physical and digital worlds. Visitors to Booth #1825 will experience how Zebra’s portfolio of RFID, machine vision, industrial scanning and automation solutions empowers frontline workers and optimizes workflows from raw-material receiving to the final distribution of products.
Zebra’s booth experience presents an end-to-end modern manufacturing journey, showcasing how organizations create smarter, more efficient operations by leveraging intelligent automation and advanced asset visibility.
Share According to Zebra’s latest Manufacturing Vision Study, 92% of manufacturing leaders cite digital transformation as a strategic priority. Zebra provides the foundation for intelligent operations, designing hardware, software, and automation solutions that help manufacturers achieve actionable visibility, optimized quality and an augmented workforce. Zebra’s booth experience presents an end-to-end modern manufacturing journey, showcasing how organizations create smarter, more efficient operations by leveraging intelligent automation and advanced asset visibility.
“We relentlessly deliver innovation to help our customers overcome their biggest operational challenges,” said Charlie Long, Vice President and General Manager, Machine Vision, Zebra Technologies. “We are eager to connect with attendees at the event to discuss how combining machine vision, data, and AI with human expertise can drive immediate efficiency gains, tailored to their unique environments.”
High-Performance Camera Optimizes Quality Control
As manufacturers look to automation to improve quality, Zebra’s study shows that 98% of those surveyed plan to use machine vision by 2029. At Automate, Zebra debuts its new CV70 CXP machine vision camera, a high-performance solution for customers implementing high-speed, high-resolution applications.
The CV70’s design accelerates demanding tasks like small parts inspection, EV battery assembly, and semiconductor inspection. With Zebra’s Aurora software, frame grabbers, and vision controllers, customers have a complete vision solution and fully tested and validated system from a single vendor to solve their most challenging machine vision needs.
Interactive Demonstrations Highlight Live Workflows
Attendees visiting Zebra’s booth will experience live demonstrations of how Zebra’s solutions create fully connected, optimized operations including the 4Sight XV7 vision controller and the Rapixo CXP Pro Octo frame grabber. Other solutions on display include:
Machine vision hardware and software featuring 3D inspection, AI-based anomaly detection, and AI-based optical character recognition (OCR). An in-line, fully automated print and apply process using machine vision and RFID technology for package and label validation. An automated factory staging and storage setup with Zebra’s RFID solutions driving real-time tracking and workflow efficiency. Photoneo, now part of Zebra Technologies, is demonstrating vision-guided robotics applications for bin pick, box depalletizing, and picking parts from custom dunnage, alongside 3D volume measurement. In addition, Charlie Long will lead a speaking session titled, “The Augmented Operator: Driving Productivity with Machine Vision and Mobile Intelligence,” which takes place on June 22 from 12:00 – 12:30 CT at the Automate Innovation Stage in Booth #19046.
KEY TAKEAWAYS
At Automate 2026, Zebra showcases intelligent automation solutions that empower frontline workers and create smarter, end-to-end supply chain operations extending from raw material receiving to final distribution. Zebra launches the CV70, a new high-performance, ultra-compact machine vision camera designed to accelerate performance in high-speed and high-resolution applications. Visit Zebra in Booth #1825 at McCormick Place in Chicago, June 22-25, to experience an ecosystem of solutions for asset visibility and intelligent automation. WHO IS ZEBRA TECHNOLOGIES?
Zebra (NASDAQ: ZBRA) provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions which empower our customers to deploy AI on the frontline. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what’s next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. Learn more at www.zebra.com.
Follow Zebra on our Blog, LinkedIn, Facebook, X, Instagram and YouTube.
Zebra Technologies Ranked in Wall Street Journal's Top 10 Companies for AI Readiness Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced its inclusion in the Wall Street Journal's inaugural Best Companies for the Future report. Zebra was ranked 10th in the category of AI readiness and 76th overall among S&P 500 companies.
“We are proud to be recognized as a leader in the next era of AI-driven innovation,” said Tom Bianculli, Chief Technology Officer, Zebra Technologies. "Zebra has long provided the physical to digital foundation for business operations. This WSJ ranking reinforces our evolution in leading AI for the frontline, turning intelligence into action where work happens. By embedding intelligence directly into daily frontline operations, we are defining how enterprises automate mission-critical workflows and unlock the next wave of productivity and value.”
As the world’s foundation for intelligent operations across retail, healthcare, transportation, logistics, and manufacturing, Zebra provides hardware, software, and integrated capabilities that digitize and automate work.
As trends like collaborative AI assistants and autonomous agents reshape industries, Zebra’s comprehensive Frontline AI Suite helps organizations digitize their environments, operationalize their intelligence, and maximize their workflows. Zebra's suite is tailored specifically for frontline environments, featuring AI Enablers for advanced on-device data capture, AI Blueprints to automate complex workflows like proof of delivery, and the conversational Zebra Companion, which acts as an always-on knowledge coach and sales assistant.
Zebra leaders, customers and partners recently discussed the real-world impact of these AI-powered solutions at Zebra's annual ZONE customer conference, where attendees experienced firsthand how these solutions empower the connected frontline.
METHODOLOGY
Bendable Labs compiled the ranking for the WSJ Leadership Institute to recognize companies ready for an AI-centric future. Analysts drew from a detailed evaluation of companies within the S&P 500 based on AI readiness, innovation, talent readiness, financial fitness, resilience, and agility. The methodology considered 30 separate indicators based on data from 20 different providers to determine the ranking.
KEY TAKEAWAYS
Zebra Technologies was recognized by the Wall Street Journal as an AI Top 10 company and secured the #76 spot overall in WSJ’s inaugural "Best Companies for the Future" report. The recognition underscores Zebra’s strategic focus on intelligent automation and providing solutions for organizations to deploy AI on the frontline, a vision recently showcased to customers and partners at its annual ZONE conference. Zebra's Frontline AI Suite helps companies unlock the potential of their frontline operations, harnessing the power of automation to make better business decisions by equipping workers with advanced on-device AI Enablers, workflow-automating AI Blueprints, and the conversational Zebra Companion assistant. Zebra's portfolio of connected frontline, asset visibility, and automation solutions helps organizations digitize and automate workflows to improve productivity. WHO IS ZEBRA TECHNOLOGIES?
Zebra (NASDAQ: ZBRA) provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions which empower our customers to deploy AI on the frontline. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what’s next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. Learn more at www.zebra.com.
Follow Zebra on our Blog, LinkedIn, Facebook, X, Instagram and YouTube.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260615833837/en/
LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced its inclusion in the Wall Street Journal's inaugural Best Companies for the Future report. Zebra was ranked 10th in the category of AI readiness and 76th overall among S&P 500 companies. “We are proud to be recognized as a leader in the next era of AI-driven innovation,” said Tom Bianculli, Chief Technol.
MSA Safety Incorporporated (NYSE:MSA) CFO Acquires $71,093.12 in StockMarketBeat
MSA Safety Incorporporated (NYSE:MSA - Get Free Report) CFO Julie Beck bought 448 shares of the stock in a transaction dated Thursday, June 11th. The stock was acquired at an average price of $158.69 per share, with a total value of $71,093.12. Following the completion of the purchase, the chief financial officer owned 3,825 shares of the company's stock, valued at $606,989.25. This represents a 13.27% increase in their position. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is available through this link.
NYSE:MSA
Read MSA Safety Incorporporated (NYSE:MSA) CFO Acquires $71,093.12 in Stock
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NASDAQ:GFS
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On May 12, 2026, Zebra Technologies Corp ZBRA shares rose 7.0% today, bringing the current price to $241.79. The stock has experienced significant volatility over the past year, trading within a 52-week range of $199.05 to $352.66. The recent uptick in share price reflects a positive sentiment in the market, although the stock is still down 19.4% over the past year.
GF Value™ verdict: Current price of $241.79 is 24.9% below the GF Value™ of $322.05.GF Score™ of 77/100 indicates an above-average potential for long-term returns.Notable signal: Insider activity shows a net buying of $0.2M over the last three months. Is ZBRA Overvalued or Undervalued? Zebra Technologies Corp ZBRA is currently trading at $241.79, which is significantly below the GF Value™ estimate of $322.05, suggesting that the stock is undervalued by approximately 24.9%. This margin of safety indicates a potentially attractive opportunity for investors looking for stocks that trade below their intrinsic value. GF Valuation labels ZBRA as modestly undervalued, which aligns with the current price being well below the estimated fair value. While undervalued stocks can present opportunities, it's important to consider market conditions and company performance moving forward.
GF Value™ is GuruFocus' proprietary measure of intrinsic value, calculated from historical trading multiples, past business growth, and future performance estimates. The disparity between the current price and GF Value™ indicates that ZBRA might provide a favorable entry point for long-term investors, albeit with inherent risks associated with market volatility and potential business challenges.
How Does ZBRA's Valuation Compare to Its History? Metric Current Historical P/E (TTM) 29.6x 32.4x Forward P/E 13.6x N/A The current P/E (TTM) of 29.6x is 9% below its 5-year median P/E of 32.4x, indicating that ZBRA is trading below its historical valuation. Additionally, the forward P/E of 13.6x suggests a more favorable outlook for future earnings. This P/E analysis aligns with the GF Value™ verdict of being undervalued, as the lower current P/E indicates that the stock may be trading at a discount relative to its historical performance.
What Does ZBRA's GF Score™ Tell Us? Metric Rating GF Score™ 77 Financial Strength 5/10 Profitability 7/10 Growth 6/10 Valuation 4/10 Momentum 5/10 ZBRA's GF Score™ of 77/100 reflects its above-average potential for long-term returns. The strongest aspect of the score is its profitability, rated at 7/10, indicating that the company has maintained a solid profit margin relative to its peers. However, its valuation rank of 4/10 suggests that there may be some concerns regarding its current pricing relative to earnings, which should be monitored closely. Overall, while Zebra Technologies has solid fundamentals, potential investors should consider the mixed signals from its rankings.
What Are Insiders Doing with ZBRA Stock? Recent insider activity for Zebra Technologies Corp shows that insiders have bought $0.2 million worth of shares in the last three months, while there have been no recorded sales. This net buying activity from insiders may indicate confidence in the company's future prospects, as insiders typically have a deeper understanding of the business performance and potential. Such activity can be a positive signal for investors, suggesting that those closest to the company believe that the stock is undervalued at current prices.
What This Means for Investors Based on the GF Value™ analysis, Zebra Technologies Corp ZBRA is considered undervalued at the current price of $241.79, with a significant upside potential of 24.9% to reach its GF Value™ of $322.05. However, investors should remain cautious and consider the broader market dynamics and company performance trends before making any investment decisions.
For the complete analysis, visit the Zebra Technologies Corp ZBRA stock page. You can also explore the GF Value™ page for detailed valuation methodology, or use the GuruFocus Stock Screener to find similar opportunities.
Frequently Asked Questions What is ZBRA's GF Score™?
ZBRA's GF Score™ is 77/100, indicating above-average potential for long-term returns based on various key financial metrics.
Is ZBRA overvalued or undervalued?
ZBRA is considered undervalued, with a current price of $241.79 that is 24.9% below its GF Value™ of $322.05.
What is ZBRA's P/E ratio?
ZBRA's P/E (TTM) is 29.6x, which is 9% below its 5-year median P/E of 32.4x, indicating it is currently trading at a discount relative to its historical valuation.
This stock alert was generated using automated technology and GuruFocus financial data to provide readers with timely and accurate market reporting. This content was reviewed by GuruFocus editorial team prior to publication. Please send any questions or comments about this story to [email protected].
Zebra reported adjusted earnings per share of $4.75, beating the consensus estimate of $4.25. In addition, it posted revenue of $1.49 billion, beating the consensus estimate of $1.48 billion.
Zebra raised its fiscal-year adjusted earnings per share guidance from between $17.70 and $18.30 to between $18.30 and $18.70, versus the consensus estimate of $17.74. It expects revenue growth between 10% and 14%.
The company anticipates second-quarter adjusted earnings per share of between $4.20 and $4.50, versus the consensus estimate of $4.15. Zebra expects revenue growth between 14% and 17%.
Zebra shares gained 3.5% to trade at $250.27 on Wednesday.
These analysts made changes to their price targets on Zebra following earnings announcement.
Baird analyst Richard Eastman maintained Zebra with an Outperform rating and raised the price target from $300 to $310. Barclays analyst Guy Hardwick maintained the stock with an Overweight rating and raised the price target from $330 to $345. Truist Securities analyst Jamie Cook maintained Zebra with a Hold and raised the price target from $256 to $267. Considering buying ZBRA stock? Here’s what analysts think:
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LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced that the company will present at four investor conferences.
May 21 at 11:45 a.m. U.S. eastern time at the 19th Annual Wolfe Research Global Transportation & Industrials Conference in New York; May 27 at 11:00 a.m. U.S. eastern time at Bernstein’s 42nd Annual Strategic Decisions Conference in New York; May 28 at 1:50 p.m. U.S. eastern time at the TD Cowen 54th Annual Technology, Media & Telecom Conference in New York; and June 4 at 9:20 a.m. U.S. central time at the William Blair 46th Annual Growth Stock Conference in Chicago. To listen to the live webcast of the presentations, please visit the Events section of the company’s website at investors.zebra.com, where they will also be archived for replay.
WHO IS ZEBRA TECHNOLOGIES?
Zebra (NASDAQ: ZBRA) provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions which empower our customers to deploy AI on the frontline. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what’s next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. Learn more at www.zebra.com.
Follow Zebra on our Blog, LinkedIn, Facebook, X, Instagram and YouTube.
Zebra Technologies (ZBRA) is upgraded to Strong Buy with a $419/share target, reflecting robust automation demand and favorable reindustrialization trends. ZBRA's machine vision and scanning solutions are realizing double-digit growth, positioning the company as a key beneficiary of $1.66T in US manufacturing reshoring. Strategic partnership with Skild AI and accelerated share repurchases underpin a bullish outlook, with operational leverage driving margin expansion.
Taking full advantage of the stock market and investing with confidence are common goals for new and old investors, and Zacks Premium offers many different ways to do both.
The popular research service can help you become a smarter, more self-assured investor, giving you access to daily updates of the Zacks Rank and Zacks Industry Rank, the Zacks #1 Rank List, Equity Research reports, and Premium stock screens.
It also includes access to the Zacks Style Scores.
What are the Zacks Style Scores? Developed alongside the Zacks Rank, the Zacks Style Scores are a group of complementary indicators that help investors pick stocks with the best chances of beating the market over the next 30 days.
Each stock is assigned a rating of A, B, C, D, or F based on their value, growth, and momentum characteristics. Just like in school, an A is better than a B, a B is better than a C, and so on -- that means the better the score, the better chance the stock will outperform.
The Style Scores are broken down into four categories:
Value ScoreValue investors love finding good stocks at good prices, especially before the broader market catches on to a stock's true value. Utilizing ratios like P/E, PEG, Price/Sales, Price/Cash Flow, and many other multiples, the Value Style Score identifies the most attractive and most discounted stocks.
Growth ScoreGrowth investors are more concerned with a stock's future prospects, and the overall financial health and strength of a company. Thus, the Growth Style Score analyzes characteristics like projected and historic earnings, sales, and cash flow to find stocks that will see sustainable growth over time.
Momentum ScoreMomentum trading is all about taking advantage of upward or downward trends in a stock's price or earnings outlook, and these investors live by the saying "the trend is your friend." The Momentum Style Score can pinpoint good times to build a position in a stock, using factors like one-week price change and the monthly percentage change in earnings estimates.
VGM ScoreWhat if you like to use all three types of investing? The VGM Score is a combination of all Style Scores, making it one of the most comprehensive indicators to use with the Zacks Rank. It rates each stock on their combined weighted styles, which helps narrow down the companies with the most attractive value, best growth forecast, and most promising momentum.
How Style Scores Work with the Zacks Rank The Zacks Rank, which is a proprietary stock-rating model, employs earnings estimate revisions, or changes to a company's earnings expectations, to make building a winning portfolio easier.
Investors can count on the Zacks Rank's success, with #1 (Strong Buy) stocks producing an unmatched +23.7% average annual return since 1988, more than double the S&P 500's performance. But the model rates a large number of stocks, and there are over 200 companies with a Strong Buy rank, plus another 600 with a #2 (Buy) rank, on any given day.
This totals more than 800 top-rated stocks, and it can be overwhelming to try and pick the best stocks for you and your portfolio.
That's where the Style Scores come in.
You want to make sure you're buying stocks with the highest likelihood of success, and to do that, you'll need to pick stocks with a Zacks Rank #1 or #2 that also have Style Scores of A or B. If you like a stock that only has a #3 (Hold) rank, it should also have Scores of A or B to guarantee as much upside potential as possible.
Since the Scores were created to work together with the Zacks Rank, the direction of a stock's earnings estimate revisions should be a key factor when choosing which stocks to buy.
A stock with a #4 (Sell) or #5 (Strong Sell) rating, for instance, even one with Scores of A and B, will still have a declining earnings forecast, and a greater chance its share price will fall too.
Thus, the more stocks you own with a #1 or #2 Rank and Scores of A or B, the better.
Stock to Watch: Zebra Technologies (ZBRA - Free Report) Headquartered in Lincolnshire, IL, Zebra Technologies Corp. is the leading provider of enterprise asset intelligence solutions in the automatic identification and data capture solutions industry throughout the world. The company has a diversified portfolio of products and solutions that includes cloud-based subscriptions and a full range of services like maintenance, repair, technical support, as well as managed and professional services. The products and solutions, which are sold across 180 countries, are designed to help its customers achieve enhanced operational efficiency, increased asset utilization, optimized workflows and improved regulatory compliance. As of 2025-end, it had around 10,700 employees globally.
ZBRA is a #2 (Buy) on the Zacks Rank, with a VGM Score of B.
Additionally, the company could be a top pick for growth investors. ZBRA has a Growth Style Score of B, forecasting year-over-year earnings growth of 14.7% for the current fiscal year.
Two analysts revised their earnings estimate upwards in the last 60 days for fiscal 2026. The Zacks Consensus Estimate has increased $0.16 to $18.16 per share. ZBRA boasts an average earnings surprise of +6.3%.
With a solid Zacks Rank and top-tier Growth and VGM Style Scores, ZBRA should be on investors' short list.
Shares of Zebra Technologies (ZBRA - Free Report) have gained 10.8% over the past four weeks to close the last trading session at $258.1, but there could still be a solid upside left in the stock if short-term price targets of Wall Street analysts are any indication. Going by the price targets, the mean estimate of $330.27 indicates a potential upside of 28%.
The average comprises 15 short-term price targets ranging from a low of $267.00 to a high of $400.00, with a standard deviation of $34.11. While the lowest estimate indicates an increase of 3.5% from the current price level, the most optimistic estimate points to a 55% upside. More than the range, one should note the standard deviation here, as it helps understand the variability of the estimates. The smaller the standard deviation, the greater the agreement among analysts.
While the consensus price target is a much-coveted metric for investors, solely banking on this metric to make an investment decision may not be wise at all. That's because the ability and unbiasedness of analysts in setting price targets have long been questionable.
However, an impressive consensus price target is not the only factor that indicates a potential upside in ZBRA. This view is strengthened by the agreement among analysts that the company will report better earnings than what they estimated earlier. Though a positive trend in earnings estimate revisions doesn't give any idea as to how much the stock could surge, it has proven effective in predicting an upside.
Price, Consensus and EPS Surprise
Here's What You Should Know About Analysts' Price TargetsAccording to researchers at several universities across the globe, a price target is one of many pieces of information about a stock that misleads investors far more often than it guides. In fact, empirical research shows that price targets set by several analysts, irrespective of the extent of agreement, rarely indicate where the price of a stock could actually be heading.
While Wall Street analysts have deep knowledge of a company's fundamentals and the sensitivity of its business to economic and industry issues, many of them tend to set overly optimistic price targets. Are you wondering why?
They usually do that to drum up interest in shares of companies that their firms either have existing business relationships with or are looking to be associated with. In other words, business incentives of firms covering a stock often result in inflated price targets set by analysts.
However, a tight clustering of price targets, which is represented by a low standard deviation, indicates that analysts have a high degree of agreement about the direction and magnitude of a stock's price movement. While that doesn't necessarily mean the stock will hit the average price target, it could be a good starting point for further research aimed at identifying the potential fundamental driving forces.
That said, while investors should not entirely ignore price targets, making an investment decision solely based on them could lead to disappointing ROI. So, price targets should always be treated with a high degree of skepticism.
Here's Why There Could be Plenty of Upside Left in ZBRAThere has been increasing optimism among analysts lately about the company's earnings prospects, as indicated by strong agreement among them in revising EPS estimates higher. And that could be a legitimate reason to expect an upside in the stock. After all, empirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock price movements.
The Zacks Consensus Estimate for the current year has increased 1% over the past month, as two estimates have gone higher compared to no negative revision.
Moreover, ZBRA currently has a Zacks Rank #2 (Buy), which means it is in the top 20% of more than 4,000 stocks that we rank based on four factors related to earnings estimates. Given an impressive externally-audited track record, this is a more conclusive indication of the stock's potential upside in the near term. You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>> .
Therefore, while the consensus price target may not be a reliable indicator of how much ZBRA could gain, the direction of price movement it implies does appear to be a good guide.
Zebra Technologies (ZBRA - Free Report) reached a significant support level, and could be a good pick for investors from a technical perspective. Recently, ZBRA broke through the 200-day moving average, which suggests a long-term bullish trend.
The 200-day simple moving average is widely-used by traders and analysts, and helps establish market trends for stocks, commodities, indexes, and other financial instruments over the long term. The indicator moves higher or lower together with longer-term price moves, serving as a support or resistance level.
Shares of ZBRA have been moving higher over the past four weeks, up 10.6%. Plus, the company is currently a Zacks Rank #2 (Buy) stock, suggesting that ZBRA could be poised for a continued surge.
Looking at ZBRA's earnings estimate revisions, investors will be even more convinced of the bullish uptrend. There have been 2 higher compared to none lower for the current fiscal year, and the consensus estimate has moved up as well.
Investors may want to watch ZBRA for more gains in the near future given the company's key technical level and positive earnings estimate revisions.
Taking full advantage of the stock market and investing with confidence are common goals for new and old investors, and Zacks Premium offers many different ways to do both.
Featuring daily updates of the Zacks Rank and Zacks Industry Rank, full access to the Zacks #1 Rank List, Equity Research reports, and Premium stock screens, the research service can help you become a smarter, more self-assured investor.
Zacks Premium includes access to the Zacks Style Scores as well.
What are the Zacks Style Scores? The Zacks Style Scores is a unique set of guidelines that rates stocks based on three popular investing types, and were developed as complementary indicators for the Zacks Rank. This combination helps investors choose securities with the highest chances of beating the market over the next 30 days.
Based on their value, growth, and momentum characteristics, each stock is assigned a rating of A, B, C, D, or F. The better the score, the better chance the stock will outperform; an A is better than a B, a B is better than a C, and so on.
The Style Scores are broken down into four categories:
Value ScoreValue investors love finding good stocks at good prices, especially before the broader market catches on to a stock's true value. Utilizing ratios like P/E, PEG, Price/Sales, Price/Cash Flow, and many other multiples, the Value Style Score identifies the most attractive and most discounted stocks.
Growth ScoreGrowth investors, on the other hand, are more concerned with a company's financial strength and health, and its future outlook. The Growth Style Score examines things like projected and historic earnings, sales, and cash flow to find stocks that will experience sustainable growth over time.
Momentum ScoreMomentum traders and investors live by the saying "the trend is your friend." This investing style is all about taking advantage of upward or downward trends in a stock's price or earnings outlook. Employing factors like one-week price change and the monthly percentage change in earnings estimates, the Momentum Style Score can indicate favorable times to build a position in high-momentum stocks.
VGM ScoreIf you like to use all three kinds of investing, then the VGM Score is for you. It's a combination of all Style Scores, and is an important indicator to use with the Zacks Rank. The VGM Score rates each stock on their shared weighted styles, narrowing down the companies with the most attractive value, best growth forecast, and most promising momentum.
How Style Scores Work with the Zacks Rank The Zacks Rank, which is a proprietary stock-rating model, employs earnings estimate revisions, or changes to a company's earnings expectations, to make building a winning portfolio easier.
It's highly successful, with #1 (Strong Buy) stocks producing an unmatched +23.7% average annual return since 1988. That's more than double the S&P 500. But because of the large number of stocks we rate, there are over 200 companies with a Strong Buy rank, plus another 600 with a #2 (Buy) rank, on any given day.
This totals more than 800 top-rated stocks, and it can be overwhelming to try and pick the best stocks for you and your portfolio.
That's where the Style Scores come in.
To have the best chance of big returns, you'll want to always consider stocks with a Zacks Rank #1 or #2 that also have Style Scores of A or B, which will give you the highest probability of success. If you're looking at stocks with a #3 (Hold) rank, it's important they have Scores of A or B as well to ensure as much upside potential as possible.
As mentioned above, the Scores are designed to work with the Zacks Rank, so any change to a company's earnings outlook should be a deciding factor when picking which stocks to buy.
Here's an example: a stock with a #4 (Sell) or #5 (Strong Sell) rating, even one with Style Scores of A and B, still has a downward-trending earnings outlook, and a bigger chance its share price will decrease too.
Thus, the more stocks you own with a #1 or #2 Rank and Scores of A or B, the better.
Stock to Watch: Zebra Technologies (ZBRA - Free Report) Headquartered in Lincolnshire, IL, Zebra Technologies Corp. is the leading provider of enterprise asset intelligence solutions in the automatic identification and data capture solutions industry throughout the world. The company has a diversified portfolio of products and solutions that includes cloud-based subscriptions and a full range of services like maintenance, repair, technical support, as well as managed and professional services. The products and solutions, which are sold across 180 countries, are designed to help its customers achieve enhanced operational efficiency, increased asset utilization, optimized workflows and improved regulatory compliance. As of 2025-end, it had around 10,700 employees globally.
ZBRA is a #2 (Buy) on the Zacks Rank, with a VGM Score of A.
Momentum investors should take note of this Industrial Products stock. ZBRA has a Momentum Style Score of B, and shares are up 12.2% over the past four weeks.
Two analysts revised their earnings estimate upwards in the last 60 days for fiscal 2026. The Zacks Consensus Estimate has increased $0.16 to $18.16 per share. ZBRA boasts an average earnings surprise of +6.3%.
With a solid Zacks Rank and top-tier Momentum and VGM Style Scores, ZBRA should be on investors' short list.
For new and old investors, taking full advantage of the stock market and investing with confidence are common goals. Zacks Premium provides lots of different ways to do both.
The popular research service can help you become a smarter, more self-assured investor, giving you access to daily updates of the Zacks Rank and Zacks Industry Rank, the Zacks #1 Rank List, Equity Research reports, and Premium stock screens.
It also includes access to the Zacks Style Scores.
What are the Zacks Style Scores? The Zacks Style Scores is a unique set of guidelines that rates stocks based on three popular investing types, and were developed as complementary indicators for the Zacks Rank. This combination helps investors choose securities with the highest chances of beating the market over the next 30 days.
Each stock is assigned a rating of A, B, C, D, or F based on their value, growth, and momentum characteristics. Just like in school, an A is better than a B, a B is better than a C, and so on -- that means the better the score, the better chance the stock will outperform.
The Style Scores are broken down into four categories:
Value ScoreFor value investors, it's all about finding good stocks at good prices, and discovering which companies are trading under their true value before the broader market catches on. The Value Style Score utilizes ratios like P/E, PEG, Price/Sales, Price/Cash Flow, and a host of other multiples to help pick out the most attractive and discounted stocks.
Growth ScoreGrowth investors, on the other hand, are more concerned with a company's financial strength and health, and its future outlook. The Growth Style Score examines things like projected and historic earnings, sales, and cash flow to find stocks that will experience sustainable growth over time.
Momentum ScoreMomentum investors, who live by the saying "the trend is your friend," are most interested in taking advantage of upward or downward trends in a stock's price or earnings outlook. Utilizing one-week price change and the monthly percentage change in earnings estimates, among other factors, the Momentum Style Score can help determine favorable times to buy high-momentum stocks.
VGM ScoreWhat if you like to use all three types of investing? The VGM Score is a combination of all Style Scores, making it one of the most comprehensive indicators to use with the Zacks Rank. It rates each stock on their combined weighted styles, which helps narrow down the companies with the most attractive value, best growth forecast, and most promising momentum.
How Style Scores Work with the Zacks Rank The Zacks Rank, which is a proprietary stock-rating model, employs earnings estimate revisions, or changes to a company's earnings expectations, to make building a winning portfolio easier.
It's highly successful, with #1 (Strong Buy) stocks producing an unmatched +23.7% average annual return since 1988. That's more than double the S&P 500. But because of the large number of stocks we rate, there are over 200 companies with a Strong Buy rank, plus another 600 with a #2 (Buy) rank, on any given day.
With more than 800 top-rated stocks to choose from, it can certainly feel overwhelming to pick the ones that are right for you and your investing journey.
That's where the Style Scores come in.
To have the best chance of big returns, you'll want to always consider stocks with a Zacks Rank #1 or #2 that also have Style Scores of A or B, which will give you the highest probability of success. If you're looking at stocks with a #3 (Hold) rank, it's important they have Scores of A or B as well to ensure as much upside potential as possible.
Since the Scores were created to work together with the Zacks Rank, the direction of a stock's earnings estimate revisions should be a key factor when choosing which stocks to buy.
Here's an example: a stock with a #4 (Sell) or #5 (Strong Sell) rating, even one with Style Scores of A and B, still has a downward-trending earnings outlook, and a bigger chance its share price will decrease too.
Thus, the more stocks you own with a #1 or #2 Rank and Scores of A or B, the better.
Stock to Watch: Zebra Technologies (ZBRA - Free Report) Headquartered in Lincolnshire, IL, Zebra Technologies Corp. is the leading provider of enterprise asset intelligence solutions in the automatic identification and data capture solutions industry throughout the world. The company has a diversified portfolio of products and solutions that includes cloud-based subscriptions and a full range of services like maintenance, repair, technical support, as well as managed and professional services. The products and solutions, which are sold across 180 countries, are designed to help its customers achieve enhanced operational efficiency, increased asset utilization, optimized workflows and improved regulatory compliance. As of 2025-end, it had around 10,700 employees globally.
ZBRA is a #3 (Hold) on the Zacks Rank, with a VGM Score of A.
Additionally, the company could be a top pick for growth investors. ZBRA has a Growth Style Score of A, forecasting year-over-year earnings growth of 17.2% for the current fiscal year.
For fiscal 2026, five analysts revised their earnings estimate upwards in the last 60 days, and the Zacks Consensus Estimate has increased $0.57 to $18.57 per share. ZBRA boasts an average earnings surprise of +6.3%.
With a solid Zacks Rank and top-tier Growth and VGM Style Scores, ZBRA should be on investors' short list.
Zebra Nucleus and Workcloud solutions give organizations end-to-end control of device fleets and data-driven insights to optimize intelligent operations
NASHVILLE, Tenn.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced a major expansion of its software portfolio at its annual ZONE customer conference. The company launched new solutions that enable IT leaders and frontline workers to be more efficient and turn data into decisive action.
Zebra Nucleus and Workcloud solutions give organizations end-to-end control of device fleets and data-driven insights to optimize intelligent operations.
Share The solutions are being unveiled this week at ZONE 2026 taking place June 1-4 at the Gaylord Opryland in Nashville. The customer conference gives attendees a unique opportunity to design their blueprint for breakthrough business performance. The launch of Zebra Nucleus and the new Workcloud solutions at the event underscore its focus on empowering a connected frontline.
A Single Source for Device Management
For IT and operations leaders, Zebra Nucleus simplifies how they set up, secure, manage and optimize their device fleets. By uniting Zebra’s value-added DNA software ecosystem into a single platform, this solution provides real-time visibility into device deployment, health, and performance.
“Our new Nucleus platform provides our customers and partners with a common interface for configuration and control across our entire portfolio, simplifying deployments and accelerating the time to value,” said Tom Bianculli, Chief Technology Officer, Zebra Technologies. “When their frontline tools are fully optimized, organizations can make smarter, faster decisions, and manage their operations with confidence.”
Actionable Insights for the Frontline
Zebra Workcloud Business Intelligence (Workcloud BI) delivers real-time, AI-powered insights through role-based mobile dashboards. It helps retailers and other organizations act faster by providing immediate visibility into frontline operations. Zebra Workcloud Integration & Orchestration (Workcloud IO) serves as the central nervous system for data flow, providing a standardized integration layer that connects Workcloud solutions to core business systems like point of sale. It elevates task management by orchestrating workflows across the enterprise, ensuring the right workers perform the right tasks based on real-time data.
The launch of Workcloud BI and Workcloud IO comes as retailers are already piloting and using AI across critical workflows, according to Zebra’s study with Oxford Economics. More than half (51%) are piloting AI for inventory optimization, along with 45% for cost optimization and 37% for demand accuracy.
“To truly empower the frontline, organizations need to ensure information flows seamlessly from their core systems to their teams where the work gets done,” said Suresh Menon, Senior Vice President and General Manager, Software Solutions, Zebra Technologies. “Our new Workcloud solutions provide that critical link, giving leaders insights to plan effectively and frontline teams the orchestrated workflows to execute flawlessly.”
This week’s ZONE event brings together key executives from Zebra’s premier customers and partners to learn from each other through peer presentations on best practices and use cases. Keynote speakers including futurist Jonathan Brill and AI expert Sol Rashidi will reveal how intelligent hardware and software create actionable insights to propel frontline operations.
KEY TAKEAWAYS
Zebra Technologies introduces Zebra Nucleus, a unified platform for total ecosystem oversight and control across any device. The company also launches Zebra Workcloud IO and Workcloud BI, new software solutions that use AI to provide real-time insights and streamline frontline workflows. The new solutions are on display at Zebra’s ZONE 2026 customer conference, an event focused on empowering the connected frontline. WHO IS ZEBRA TECHNOLOGIES?
Zebra (NASDAQ: ZBRA) provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions which empower our customers to deploy AI on the frontline. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what’s next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. Learn more at www.zebra.com.
Follow Zebra on our Blog, LinkedIn, Facebook, X, Instagram and YouTube.
Company’s workforce optimization solutions streamline critical resources across global industries
LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced Nucleus Research named Zebra Workcloud™ Task Management a Leader in its inaugural Task Management Value Matrix report. This follows last month's recognition of Zebra Workcloud Scheduling and Timekeeping as a Leader in the Nucleus Research Workforce Management Value Matrix. Both recognitions demonstrate Zebra’s leadership in providing innovative solutions that empower frontline workers in retail, transportation and logistics, banking, healthcare, manufacturing, and hospitality.
"Our AI-powered communication and collaboration solutions help businesses win in this new age of agile engagement, equipping them with critical tools that increase employee productivity and retention," said Suresh Menon, SVP and GM, Zebra Technologies
Share “We are proud to be distinguished as a Leader in the Nucleus Research Workforce Management and inaugural Task Management Value Matrices,” said Suresh Menon, Senior Vice President and General Manager, Software Solutions, Zebra Technologies. “Our AI-powered communication and collaboration solutions help businesses win in this new age of agile engagement, equipping them with critical tools that increase employee productivity and retention.”
The Nucleus Research Workforce Management Value Matrix report highlights how Zebra’s cloud-based Workcloud platform unifies corporate-to-store and frontline communication while automating workforce scheduling. Equipped with intelligent demand forecasting, inventory control, and loss prevention capabilities, the platform enables businesses to seamlessly streamline processes from the corporate level to the front line.
In addition, Workcloud is recognized by Nucleus Research for its comprehensive feature set, which helps organizations with large workforces in industries where customer or patient experience set the leaders apart. This feature set allows organizations to empower a connected frontline to improve communication and productivity while standardizing operational processes.
"We recognized Zebra as a Leader because its Workcloud Task Management solution provides the comprehensive functionality enterprise customers desire,” said Charlotte Belke, Analyst, Nucleus Research. “The solution’s capabilities for task management, combined with Zebra’s broader portfolio for the frontline, deliver a powerful combination for retailers looking to optimize store operations.”
Nucleus Research evaluated task and workforce management providers based on the usability and functionality of their solutions, assessing the value customers achieve.
KEY TAKEAWAYS
Zebra Workcloud Task Management, Scheduling and Timekeeping software have been recognized as leading solutions in their respective Nucleus Research Value Matrices. The designation of Zebra as a leader in frontline solutions highlights its dedication to customer success. Read more industry analyst reports evaluating Zebra here and learn more about specific use cases here. WHO IS ZEBRA TECHNOLOGIES?
Zebra (NASDAQ: ZBRA) provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions which empower our customers to deploy AI on the frontline. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what’s next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. Learn more at www.zebra.com.
Follow Zebra on our Blog, LinkedIn, Facebook, X, Instagram and YouTube.
It has been about a month since the last earnings report for Zebra Technologies (ZBRA - Free Report) . Shares have lost about 12.2% in that time frame, underperforming the S&P 500.
But investors have to be wondering, will the recent negative trend continue leading up to its next earnings release, or is Zebra due for a breakout? Before we dive into how investors and analysts have reacted as of late, let's take a quick look at its most recent earnings report in order to get a better handle on the important catalysts.
Zebra Technologies Beats Q1 Earnings Estimates, Raises 2026 OutlookZebra Technologies reported first-quarter 2026 adjusted earnings of $4.75 per share, which beat the Zacks Consensus Estimate of $4.21. The bottom line increased 18.2% from $4.02 per share reported in the year-ago quarter.
Total revenues of $1.50 billion surpassed the consensus estimate of $1.47 billion. The top line increased 14.3% year over year, driven by broad-based growth across segments and regions. Consolidated organic net sales increased 4.3% year over year.
Segmental PerformanceEffective from the fourth quarter of 2025, the company started reporting under two segments, namely Connected Frontline and Asset Visibility & Automation.
Revenues from the Connected Frontline segment rose 20.6% year over year to $825 million. Organic net sales increased 3.8%.
The Asset Visibility & Automation segment’s revenues totaled $670 million, up 7.4% year over year. Organic net sales increased 4.8%.
Margin ProfileIn the first quarter of 2026, Zebra Technologies’ cost of sales totaled $753 million, up 13.6% year over year. Total operating expenses increased 17.1% year over year to $527 million.
The company reported net income of $135 million compared with $136 million in the year-ago quarter. Adjusted net income increased to $235 million from $208 million reported in the prior-year quarter.
Zebra Technologies’ Balance Sheet and Cash FlowZebra Technologies had cash and cash equivalents of $114 million at the end of the first quarter compared with $125 million at the end of 2025. Long-term debt totaled $2.39 billion compared with $2.36 billion at the end of 2025.
In the first three months of 2026, Zebra Technologies generated net cash of $176 million in operating activities compared with $178 million in the year-ago period. The company incurred capital expenditure of $13 million in the same time frame. Free cash flow amounted to $163 million compared with $158 million in the prior-year period.
GuidanceFor the second quarter of 2026, Zebra Technologies expects net sales growth in the band of 14-17% year over year. The guidance includes an approximately 10.5 point favorable impact from acquisitions and foreign currency.
Adjusted EBITDA margin is anticipated to be a little higher than 21% in the second quarter. Adjusted earnings per share are expected to be in the band of $4.20-$4.50.
For 2026, it raised its financial outlook. The company now expects adjusted earnings to be $18.30-$18.70 per share compared with $17.70-$18.30 anticipated earlier. Adjusted EBITDA margin is anticipated to be approximately 22% for the year. It currently expects net sales growth of 10-14% year over year. It expects free cash flow to be at least $900 million.
How Have Estimates Been Moving Since Then?It turns out, estimates revision have trended upward during the past month.
VGM ScoresAt this time, Zebra has a great Growth Score of A, a grade with the same score on the momentum front. Charting a somewhat similar path, the stock has a grade of B on the value side, putting it in the top 40% for this investment strategy.
Overall, the stock has an aggregate VGM Score of A. If you aren't focused on one strategy, this score is the one you should be interested in.
OutlookEstimates have been trending upward for the stock, and the magnitude of these revisions looks promising. Notably, Zebra has a Zacks Rank #3 (Hold). We expect an in-line return from the stock in the next few months.
