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Yum Brands (YUM - Free Report) is expected to deliver a year-over-year increase in earnings on higher revenues when it reports results for the quarter ended June 2026. This widely-known consensus outlook gives a good sense of the company's earnings picture, but how the actual results compare to these estimates is a powerful factor that could impact its near-term stock price.

The earnings report, which is expected to be released on July 30, might help the stock move higher if these key numbers are better than expectations. On the other hand, if they miss, the stock may move lower.

While management's discussion of business conditions on the earnings call will mostly determine the sustainability of the immediate price change and future earnings expectations, it's worth having a handicapping insight into the odds of a positive EPS surprise.

Zacks Consensus EstimateThis parent company of KFC, Taco Bell and Pizza Hut is expected to post quarterly earnings of $1.59 per share in its upcoming report, which represents a year-over-year change of +10.4%.

Revenues are expected to be $2.18 billion, up 12.8% from the year-ago quarter.

Estimate Revisions TrendThe consensus EPS estimate for the quarter has been revised 0.62% higher over the last 30 days to the current level. This is essentially a reflection of how the covering analysts have collectively reassessed their initial estimates over this period.

Investors should keep in mind that an aggregate change may not always reflect the direction of estimate revisions by each of the covering analysts.

Price, Consensus and EPS Surprise

Earnings WhisperEstimate revisions ahead of a company's earnings release offer clues to the business conditions for the period whose results are coming out. This insight is at the core of our proprietary surprise prediction model -- the Zacks Earnings ESP (Expected Surprise Prediction).

The Zacks Earnings ESP compares the Most Accurate Estimate to the Zacks Consensus Estimate for the quarter; the Most Accurate Estimate is a more recent version of the Zacks Consensus EPS estimate. The idea here is that analysts revising their estimates right before an earnings release have the latest information, which could potentially be more accurate than what they and others contributing to the consensus had predicted earlier.

Thus, a positive or negative Earnings ESP reading theoretically indicates the likely deviation of the actual earnings from the consensus estimate. However, the model's predictive power is significant for positive ESP readings only.

A positive Earnings ESP is a strong predictor of an earnings beat, particularly when combined with a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold). Our research shows that stocks with this combination produce a positive surprise nearly 70% of the time, and a solid Zacks Rank actually increases the predictive power of Earnings ESP.

Please note that a negative Earnings ESP reading is not indicative of an earnings miss. Our research shows that it is difficult to predict an earnings beat with any degree of confidence for stocks with negative Earnings ESP readings and/or Zacks Rank of 4 (Sell) or 5 (Strong Sell).

How Have the Numbers Shaped Up for Yum?For Yum, the Most Accurate Estimate is lower than the Zacks Consensus Estimate, suggesting that analysts have recently become bearish on the company's earnings prospects. This has resulted in an Earnings ESP of -0.63%.

On the other hand, the stock currently carries a Zacks Rank of #3.

So, this combination makes it difficult to conclusively predict that Yum will beat the consensus EPS estimate.

Does Earnings Surprise History Hold Any Clue?Analysts often consider to what extent a company has been able to match consensus estimates in the past while calculating their estimates for its future earnings. So, it's worth taking a look at the surprise history for gauging its influence on the upcoming number.

For the last reported quarter, it was expected that Yum would post earnings of $1.39 per share when it actually produced earnings of $1.50, delivering a surprise of +7.91%.

Over the last four quarters, the company has beaten consensus EPS estimates two times.

Bottom LineAn earnings beat or miss may not be the sole basis for a stock moving higher or lower. Many stocks end up losing ground despite an earnings beat due to other factors that disappoint investors. Similarly, unforeseen catalysts help a number of stocks gain despite an earnings miss.

That said, betting on stocks that are expected to beat earnings expectations does increase the odds of success. This is why it's worth checking a company's Earnings ESP and Zacks Rank ahead of its quarterly release. Make sure to utilize our Earnings ESP Filter to uncover the best stocks to buy or sell before they've reported.

Yum doesn't appear a compelling earnings-beat candidate. However, investors should pay attention to other factors too for betting on this stock or staying away from it ahead of its earnings release.

An Industry Player's Expected ResultsChipotle Mexican Grill (CMG - Free Report) , another stock in the Zacks Retail - Restaurants industry, is expected to report earnings per share of $0.32 for the quarter ended June 2026. This estimate points to a year-over-year change of -3%. Revenues for the quarter are expected to be $3.32 billion, up 8.4% from the year-ago quarter.

Over the last 30 days, the consensus EPS estimate for Chipotle has been revised 0.3% up to the current level. Nevertheless, the company now has an Earnings ESP of +0.84%, reflecting a higher Most Accurate Estimate.

When combined with a Zacks Rank of #3 (Hold), this Earnings ESP indicates that Chipotle will most likely beat the consensus EPS estimate. Over the last four quarters, the company surpassed consensus EPS estimates three times.

Stay on top of upcoming earnings announcements with the Zacks Earnings Calendar.

Item 1 of 2 A Yum! Brands Inc. Taco Bell is shown in Encinitas, California,U.S., October 3, 2016. REUTERS/Mike Blake/File Photo

[1/2]A Yum! Brands Inc. Taco Bell is shown in Encinitas, California,U.S., October 3, 2016. REUTERS/Mike Blake/File Photo Purchase Licensing Rights, opens new tab

CompaniesJuly 22 (Reuters) - The United States' largest foodborne illness outbreak in recent years, linked to shredded lettuce served at some Taco Bell eateries, may dent the fast-food chain's sales, but is unlikely to cause any long-lasting damage to the brand, analysts said.

U.S. health officials ​are investigating the source of the cyclosporiasis outbreak, which has sickened thousands of people in Michigan and four other states. Some ‌reports had initially linked the parasite, Cyclospora, to a Taylor Farms plant in Mexico.

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However, Mexico said on Tuesday that there was no evidence yet to suggest that lettuce sourced from it caused the outbreak in the U.S.

Foot traffic at Taco Bell — owned by Yum Brands (YUM.N), opens new tab — was down 18.9% as of Friday, July 17, compared with the traffic on all Fridays from January ​1 through July 6, according to Placer.ai, a company that gathers foot traffic data.

"Wary consumers may temporarily take their appetites elsewhere to sidestep ​any perceived health risk," said Morningstar analyst Ari Felhandler.

Shares of Yum Brands fell nearly 10% last week after Taco Bell's ⁠link to the outbreak emerged. The company is scheduled to report quarterly results as soon as next week.

Analysts and consultants said the outbreak would need to ​persist for months to materially damage the brand. They pointed to McDonald's (MCD.N), opens new tab, which returned to growth within a few quarters of the 2024 E. coli outbreak linked to ​one of its most popular menu items.

Taco Bell has said it removed potentially affected lettuce from restaurants in select states as a precaution and stopped using iceberg lettuce supplied by Taylor Farms nationwide while the investigation continues.

"They are already making the right moves," said Izzy Kharasch, president of Hospitality Works. "This type of action, in addition to lots of communication to the public, ​will get them back on track sooner rather than later."

ANALYSTS PREDICT SHORT-TERM IMPACTThe Tex-Mex chain has been a key driver of Yum's growth, outperforming many ​rivals despite broader weakness in the restaurant industry. A long-term dip in its sales would amount to a big hit in overall revenue.

Chipotle Mexican Grill (CMG.N), opens new tab, for instance, took years to ‌rebuild customer ⁠confidence and restore sales after a series of foodborne illness outbreaks in 2015.

David Mayer, senior partner at global brand and design consultancy Lippincott, brushed such concerns aside. "People have very short-term memories," he said. "The most important thing for Taco Bell is that there is no additional food poisoning incident within the next 12 months."

A few Taco Bell customers Reuters spoke with echoed the sentiment.

Firefighter Shai Bialer said he was confident restaurants would quickly discard the affected lettuce because they feared lawsuits. "This ​is the only fast food I like," ​Bialer said, as he ate a ⁠bean burrito without lettuce at a Taco Bell in West Orange, New Jersey.

Spice distributor Benny Tejeda, who has a standing biweekly Taco Bell date with his father when the pair makes a delivery at a nearby market, said the tradition ​meant too much to him to skip. Tejeda is skeptical of the seriousness of the outbreak, saying he ​struggles to trust government ⁠agencies like the FDA to disseminate accurate information.

TRANSPARENCY REASSURANCESOther fast food chains are also protectively communicating with customers.

Salad chains Sweetgreen (SG.N), opens new tab and Chopt posted notices emphasizing that they do not use iceberg lettuce, while Chipotle highlighted to app users that it does not serve shredded iceberg lettuce. Just Salad separately emailed customers saying it does not use ⁠iceberg, pre-cut or ​shredded lettuce.

At a New Jersey Chipotle outlet on Tuesday, Caleb Rinn, 23, said he had ​forgotten all about the outbreak when he ordered a burrito bowl with lettuce.

Rinn said he is only mildly concerned. "No one has died from this," he said. Then, pausing, he said: "Right?"

Reporting by Juveria Tabassum and Neil J Kanatt in Bengaluru; Additional reporting by Anuja Bharat Mistry; Editing by Sayantani Ghosh and Shinjini Ganguli

Our Standards: The Thomson Reuters Trust Principles., opens new tab

Nicholas P. Brown covers retail and consumer issues for Reuters. He was formerly the news agency’s San Juan bureau chief, leading coverage of Puerto Rico’s economic and humanitarian crises, as well as its award-winning on-the-ground coverage of Hurricane Maria. Most recently, Nick was part of the team that reported Slavery’s Descendants, a seven-part series on the economic legacy of American slavery. The series won an Online News Association award; a National Association of Black Journalists award; a pair of National Headliner awards; and was a finalist in three Deadline Club awards. Since joining Reuters in 2011, Nick has written about everything from bankruptcy law to the rise of white nationalism, deploying to the occasional natural disaster (including Hurricanes Harvey in Texas and Dorian in the Bahamas). He also covered Super Bowl LIV in Miami, and enjoyed it immensely. Contact:

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SummaryYum! Brands faces a cyclosporiasis outbreak, but the impact appears less severe than past industry incidents, with no fatalities and effective recalls underway.I revise my price target on YUM to ~$165.60 per share, reflecting a modest 12.6% upside from current levels and factoring in a minor EBITDA headwind.I reissue a 'Buy' rating, citing satisfactory total return potential when including YUM's 2% dividend yield and prospective share buybacks.Key risks include outbreak duration, potential EBITDA impact of $2.6–$2.7B, and possible market multiple compression to ~18x EBITDA.Rattankun Thongbun/iStock via Getty Images

It's not every day that 'explosive diarrhea' becomes an investment topic, but here we are.

Yum! Brands (YUM) was back in everyone's mouth this week because of the cyclosporiasis outbreak that started in May.

Well, I

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Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

Yum! Brands Inc. (NYSE:YUM) is approaching a closely watched bearish technical milestone after a sharp pullback erased much of its recent rally.

Chart created using Benzinga Pro

The stock’s 50-day simple moving average is hovering just above its 200-day moving average, putting Yum! Brands on the verge of forming a Death Cross—a technical pattern that occurs when the shorter-term trend falls below the longer-term trend. While the signal isn’t confirmed yet, traders often view it as a sign that downside momentum is strengthening.

Shares have retreated from their recent highs, with momentum indicators also weakening. The stock’s RSI (relative strength index) has slipped to around 35, approaching oversold territory, while the MACD (moving average convergence/divergence) remains bearish, suggesting selling pressure has continued to build.

About Yum! BrandsYum! Brands, the world’s largest restaurant company by system units and the parent of KFC, Taco Bell and Pizza Hut, has generally been viewed as a defensive consumer name. That makes the developing technical setup notable, particularly as investors assess the outlook for consumer spending and restaurant traffic.

A Death Cross doesn’t guarantee further losses, and the pattern has produced mixed results historically. However, if the 50-day moving average falls below the 200-day in the coming sessions, it could attract additional attention from technically focused traders watching for confirmation of a longer-term bearish trend.

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CompaniesMEXICO CITY, July 18 (Reuters) - Mexico’s health and agricultural ministries announced they are investigating a large outbreak of a foodborne illness in the U.S. ​linked to iceberg lettuce grown in Mexico and sold at ‌Taco Bell.

Cofepris, Mexico’s sanitary regulator, and Senasica, the country’s agricultural and food safety regulator, said in a statement Friday that they have an interagency technical working group investigating ​the matter and adopting preventive measures.

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The group has undertaken inspections and ​traceability analyses that “are strictly preventive in nature” and “aimed at mitigating any ⁠potential health risk,” the agencies said.

The CDC has reported around 100 ​hospitalizations of people becoming sick with cyclosporiasis, a parasitic infection that can cause ​severe diarrhea and other gastrointestinal symptoms, after eating shredded lettuce at Taco Bell restaurants in Indiana, Kentucky, Michigan, Ohio and West Virginia.

A Taco Bell order and drinks sit inside the first digital-only U.S. location at Times Square in New York City, U.S., April 14, 2021. REUTERS/Shannon Stapleton/ File Photo Purchase Licensing Rights, opens new tab

On Friday, Taylor Farms, a California-based lettuce supplier, and ​food distributor Sysco (SYY.N), opens new tab, America’s largest, said they are removing iceberg lettuce sourced from ​central Mexico, based on information provided by the U.S. Food and Drug Administration (FDA).

An industry ‌source ⁠who requested anonymity because they were not authorized to speak to the media told Reuters that the lettuce was produced as 5-pound (2.3-kg) bags at Taylor Farms' facility in Guanajuato, in central Mexico. The source also said that Sysco ​widely distributes such ​bags to hospitals, ⁠ball parks and fast-food chains.

Mexico’s health and agricultural ministries cautioned in their statement that "the investigation remains ongoing, and it ​is important to emphasize that identifying a product's country ​of origin ⁠through traceability does not, by itself, confirm that contamination occurred in Mexico."

Taylor Farms' growing and processing facilities in Mexico were the source of another major U.S. ⁠cyclosporiasis ​outbreak. A 2013 outbreak sickened more than ​600 people in 25 states, according to the CDC, and was traced to salad mix from ​Taylor Farms de Mexico in Guanajuato.

Reporting by Emily Green; Editing by Alistair Bell

Our Standards: The Thomson Reuters Trust Principles., opens new tab

Emily is the chief correspondent for Mexico and Central America. She won the inaugural Pulitzer Prize for audio reporting for her coverage of migrant kidnappings in Mexico. Emily covers the economy, trade, tariffs and macroeconomics.

Taco Bell says it has taken 'immediate action to voluntarily remove potentially impacted lettuce from a supplier in select states.' FOX Business' Ashley Webster with more.

U.S. authorities have linked the lettuce to a parasitic outbreak that has sickened more than 1,600 people in the U.S.

US health officials have identified shredded iceberg lettuce supplied by Taylor Farms to Taco Bell restaurants in five states as the likely source of a multistate cyclospora outbreak that has sickened thousands of people.

The US Centers for Disease Control and Prevention (CDC) on Thursday advised consumers not to eat shredded iceberg lettuce served at Taco Bell locations in Indiana, Kentucky, Michigan, Ohio and West Virginia while the investigation continues.

The US Food and Drug Administration (FDA) traced the lettuce to a single supplier. While the agency did not publicly identify the company, a federal official familiar with the investigation told The Associated Press that the supplier was California-based Taylor Farms.

The CDC said the FDA is working with the supplier to determine whether potentially contaminated lettuce remains on the market and warned that additional restaurants, retailers or distribution channels could be identified as the investigation progresses.

Taco Bell said it has voluntarily removed the potentially affected lettuce from a supplier in select states and is indefinitely removing the ingredient from its supply chain nationwide. The company said replacement lettuce would be supplied to affected locations within 24 hours.

"Based on ongoing conversations with public health officials, and out of an abundance of caution, Taco Bell has taken immediate action to voluntarily remove potentially impacted lettuce from a supplier in select states," the company said in a statement.

The outbreak began in May and has affected more than 30 states, with current case counts exceeding the previous U.S. record of about 4,700 infections reported in 2019. Michigan has reported the largest number of cases, with state officials confirming more than 4,300 infections.

Cyclospora is a microscopic parasite that causes cyclosporiasis, an intestinal illness typically marked by watery diarrhea, cramping and nausea. The infection is generally treated with antibiotics and is not usually life-threatening.

Thousands of people have been sickened across five states.

Shredded iceberg lettuce supplied by Taylor Farms to Taco Bell restaurants has been linked to a parasitic outbreak that has infected thousands of people in five states, according to a person familiar with the matter.

The logo of Taco Bell, a subsidiary of Yum! Brands, Inc. is seen in Manhattan, New York City, U.S., February 7, 2022. REUTERS/Andrew Kelly/File Photo Purchase Licensing Rights, opens new tab

July 16 (Reuters) - Shredded iceberg lettuce supplied to Yum Brands' (YUM.N), opens new tab Taco Bell restaurants by California-based supplier ​Taylor Farms has been identified by investigators as a potential source ‌of contamination in the cyclosporiasis outbreak that has sickened thousands of people in the U.S., the Washington Post reported on Thursday, citing two individuals familiar with the investigation.

While ​the U.S. has experienced outbreaks of the parasitic intestinal infection before, ​the scale and geographic spread of this year's outbreak are significantly ⁠larger, prompting concern among health officials.

Keep up with the latest medical breakthroughs and healthcare trends with the Reuters Health Rounds newsletter. Sign up here.

The outbreak, which began on May 1, ​has been concentrated in Michigan, with Ohio and New York also reporting a ​large number of infections. Michigan health officials on Thursday reported 4,312 cases of the parasitic illness.

The U.S. Centers for Disease Control and Prevention said this week it had identified a ​likely link among cases reported in Michigan, Ohio, West Virginia and Kentucky, ​suggesting many of the infections may stem from a common source, according to the report.

Taco ‌Bell ⁠said earlier this week it had removed a limited number of ingredients from some restaurants as a precautionary measure, but stressed that U.S. health authorities had not linked the outbreak to the chain, any specific food item or ​a supplier.

Yum Brands and ​Taylor Farms did ⁠not immediately respond to Reuters requests for comment.

The Department of Health and Human Services, which oversees the U.S. Food ​and Drug Administration, did not immediately respond to a ​Reuters request ⁠for comment.

Separately, Bloomberg News reported that the U.S. FDA is expected to soon advise consumers to avoid shredded lettuce at Taco Bell restaurants in Michigan, Ohio, ⁠West ​Virginia, Kentucky and Indiana.

Cyclosporiasis can be contracted by ​consuming food, typically raw fruits and vegetables or water contaminated with feces, and causes diarrhea, nausea ​and other gastrointestinal symptoms.

Reporting by Sanskriti Shekhar in Bengaluru; Editing by Pooja Desai

Our Standards: The Thomson Reuters Trust Principles., opens new tab

New Throwback Value Menu Features the Hut Originals You Know and Love along with First-Time Offerings of Triple Cheese Mac and S'mores Sticks Dinner Service NY Streetwear Collaboration and "Back to the Hut" Bring to Life Fan-Favorite Brand Icons in Wearable Collection and Nostalgic Experience , /PRNewswire/ -- As part of Pizza Hut's Hut Originals platform, the brand is giving fans another reason to revisit their favorites with the debut of the new Throwback Value Menu*. Available starting today for a limited time, the menu brings together iconic Pizza Hut classics and new additions, all at a great value. Pizza Hut is also celebrating the fans who made the brand iconic through a Dinner Service NY Streetwear Collection and Back to the Hut Experience.

PIZZA HUT INTRODUCES NEW THROWBACK VALUE MENU TO CELEBRATE ITS MOST ICONIC MENU ITEMS

PIZZA HUT INTRODUCES NEW THROWBACK VALUE MENU TO CELEBRATE ITS MOST ICONIC MENU ITEMS Throwback Value Menu
The Throwback Value Menu makes it easy for fans to build their own Pizza Hut buffet with items starting at just $3. Offerings** include a $10 Medium 1-Topping Stuffed Crust Pizza, $3 Personal Pan Pizza (1-Topping), $4 Breadsticks, $4 Cinnamon Sticks, $3 Pepsi 2-Liter, and two new menu items making their debut: $6 NEW Triple Cheese Mac and $5 NEW S'mores Sticks.

Dinner Service NY Streetwear Collection
To bring Hut Originals to life beyond the menu, Pizza Hut is teaming up with Dinner Service NY, a brand known for transforming restaurant workwear into coveted streetwear. Rooted in Pizza Hut's rich restaurant heritage, the collaboration transforms iconic Pizza Hut uniforms, BOOK IT! nostalgia and fan-favorite memories into a limited-edition collection of button-down shirts, camo jackets, T-shirts, sweaters, rugby shirts, hats, totes and socks. The collection gives fans a new way to celebrate and wear their love for the brand. The collection will be live for shopping at 12 p.m. CST on July 16 at www.dinnerserviceny.com. And fans who join Hut Rewards*** can unlock exclusive early access to purchase the collection at 10 a.m. CST.

Back to the Hut Experience
Throughout the summer, Pizza Hut is inviting fans to prove they are true Hut Originals through the new "Back to the Hut" digital experience in the Hut Rewards app. Members can test their Pizza Hut knowledge through in-app trivia and challenges to unlock rewards, collectibles and exclusive experiences.

"Some of Pizza Hut's most iconic menu items have stood the test of time because fans never stopped loving them," said Melissa Friebe, Chief Marketing Officer for Pizza Hut. "With the Throwback Value Menu, we're bringing those favorites together at great value and pairing them with experiences that Feed Good Times and celebrate everything people love about Pizza Hut. From our collaboration with Dinner Service NY to the Back to the Hut experience, we're continuing to champion what makes Pizza Hut truly iconic."

The Throwback Value Menu is available for a limited time at participating Pizza Hut locations nationwide this summer. Because while trends come and go, some things never stop being iconic.

*The Throwback Value Menu is available for Carryout, Delivery and Dine-In at participating Pizza Hut locations nationwide. Not available on aggregator platforms. Pricing may vary at participating locations.

** Exclusions apply. Medium Stuffed Crust and Personal Pan Pizza include 1 topping. Additional charge for extra toppings, extra cheese & recipe pizza upgrade (recipes available on stuffed crust only). Product availability, combinability of discounts & specials, prices & participation may vary. Taxes, tip & delivery fees not included.

*** Hut  Rewards is open to US residents 18+ who have registered for the program. For full Hut Rewards Terms & Conditions, with details, restrictions, & limitations, visit pizzahut.com/hutrewards.

About Pizza Hut® 
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was founded in 1958 in Wichita, Kansas, and is a global leader in the pizza category with nearly 20,000 restaurants in more than 110 markets and territories. The brand has earned a reputation as a trailblazer in innovation with the creation of icons like Original Pan® and Original Stuffed Crust® pizzas. In 1994, Pizza Hut pizza was the very first online food order, and today Pizza Hut continues leading the way in the digital and technology space with over half of transactions worldwide coming from digital orders. In addition, Pizza Hut has Hut Rewards®, the brand's loyalty program in the U.S. that offers points for every dollar spent on food any way you order. Leveraging its global presence, Pizza Hut also works to positively impact restaurant employees, the communities they serve and the environment through commitments across three priority areas: More Equity, Less Carbon and Better Packaging.

About Dinner Service NY
Dinner Service is a culture-forward apparel brand built on collaboration. They create garments that commemorate moments that matter. A service to memory. Since its founding, the brand has partnered with musicians, restaurants, hotels, artists and other culture shapers to create limited-run pieces built to be lived in. Past collaborators include Figma, C as in Charlie, Pink's, Las Vegas, Hamilton and L'Ermitage. Every release operates on the same principle: it happens once. Dinner Service is based in New York.  

Media Contact:
ALISON BROD MARKETING COMMUNICATIONS
[email protected]

SOURCE Pizza Hut

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Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

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Consent

Adform A/S

Cookie duration: 3650 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

ConsentLegitimate interest

Magnite, Inc.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Browsing and interaction data, Non-precise location data, Precise location data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

ConsentLegitimate interest

RATEGAIN ADARA INC

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.

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Consent

Sift Media, Inc

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Non-precise location data, Precise location data

more

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Consent

Lumen Research Limited

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Browsing and interaction data, Non-precise location data, Privacy choices

more

Uses other forms of storage.

View details | Privacy policy

Consent

OpenX

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Browsing and interaction data, Non-precise location data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy

ConsentLegitimate interest

Yieldlab (Virtual Minds GmbH)

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

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Consent

Simplifi Holdings LLC

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device identifiers, Precise location data

more

Uses other forms of storage.

View details | Privacy policy

Consent

PubMatic, Inc

Cookie duration: 1827 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

ConsentLegitimate interest

Comscore B.V.

Cookie duration: 720 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy

Consent

Flashtalking

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.

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Consent

Sharethrough, Inc

Cookie duration: 30 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Browsing and interaction data, Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

PulsePoint, Inc.

Cookie duration: 1830 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.

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Consent

Smaato, Inc.

Cookie duration: 21 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

Crimtan Holdings Limited

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.

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ConsentLegitimate interest

Criteo SA

Cookie duration: 390 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, Non-precise location data, Users’ profiles, Privacy choices

more

Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

SCOPE3 SAS

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Browsing and interaction data, Non-precise location data

more

Uses other forms of storage.

View details | Privacy policy

ConsentLegitimate interest

LiveRamp

Cookie duration: 3653 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Authentication-derived identifiers, Browsing and interaction data, Non-precise location data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

WPP Media

Cookie duration: 395 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, Non-precise location data, Precise location data, Privacy choices

more

Cookie duration resets each session.

View details | Storage details | Privacy policy

ConsentLegitimate interest

Lamark Media Group, LLC

Cookie duration: 1825 (days).

Data collected and processed: IP addresses, Device identifiers, Non-precise location data

more

Cookie duration resets each session.

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ConsentLegitimate interest

LoopMe Limited

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

Dynata LLC

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.

View details | Storage details | Privacy policy

Consent

Ask Locala

Cookie duration: 30 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Non-precise location data, Precise location data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

Azira

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Browsing and interaction data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

more

Uses other forms of storage.

View details | Privacy policy

ConsentLegitimate interest

DoubleVerify Inc.

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Probabilistic identifiers, Browsing and interaction data, Non-precise location data, Privacy choices

more

View details | Privacy policy

Legitimate interest

BIDSWITCH GmbH

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, Non-precise location data, Precise location data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

IPONWEB GmbH

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

NextRoll, Inc.

Cookie duration: 395 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.

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Consent

Media.net Advertising FZ-LLC

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy

ConsentLegitimate interest

LiveIntent Inc.

Cookie duration: 731 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Authentication-derived identifiers, Browsing and interaction data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

Basis Global Technologies, Inc.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Authentication-derived identifiers, Browsing and interaction data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.

View details | Privacy policy

ConsentLegitimate interest

Seedtag Advertising S.L

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Browsing and interaction data, Non-precise location data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

SMADEX, S.L.U.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, User-provided data, Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.

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Consent

Bombora Inc.

Cookie duration: 3650 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Authentication-derived identifiers, Browsing and interaction data, Non-precise location data, Users’ profiles

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

ConsentLegitimate interest

Outbrain UK Limited

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Browsing and interaction data, Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

Yieldmo, Inc.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.

View details | Storage details | Privacy policy

ConsentLegitimate interest

A Million Ads

Consent

Remerge GmbH

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Browsing and interaction data, Non-precise location data

more

Uses other forms of storage.

View details | Privacy policy

ConsentLegitimate interest

Affle Iberia SL

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Non-precise location data, Precise location data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

Delta Projects AB

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

more

View details | Storage details | Privacy policy

ConsentLegitimate interest

AcuityAds Inc.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Authentication-derived identifiers, Browsing and interaction data, Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.

View details | Storage details | Privacy policy

ConsentLegitimate interest

Rockerbox, Inc

Cookie duration: 30 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Privacy choices

more

Uses other forms of storage.

View details | Storage details | Privacy policy

ConsentLegitimate interest

StackAdapt Inc.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Browsing and interaction data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

ConsentLegitimate interest

OneTag Limited

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Browsing and interaction data, Non-precise location data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

Smartology Limited

ConsentLegitimate interest

Improve Digital

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.

View details | Storage details | Privacy policy

ConsentLegitimate interest

Adobe Advertising Cloud

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device identifiers, Authentication-derived identifiers, Privacy choices

more

Cookie duration resets each session.

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ConsentLegitimate interest

Bannerflow AB

Cookie duration: 30 (days).

Data collected and processed: IP addresses, Device characteristics, Non-precise location data, Privacy choices

more

Cookie duration resets each session.

View details | Privacy policy

Consent

TabMo SAS

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

Integral Ad Science (incorporating ADmantX)

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Browsing and interaction data, Non-precise location data, Privacy choices

more

View details | Privacy policy

Legitimate interest

Wizaly

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Authentication-derived identifiers, Browsing and interaction data, Non-precise location data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

Weborama

Cookie duration: 393 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

more

Uses other forms of storage.

View details | Storage details | Privacy policy

ConsentLegitimate interest

Readpeak Oy

Cookie duration: 390 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

ConsentLegitimate interest

Jivox Corporation

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and interaction data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.

View details | Storage details | Privacy policy

ConsentLegitimate interest

Sojern, Inc.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Browsing and interaction data, Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

Polar Mobile Group Inc.

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Browsing and interaction data, Privacy choices

more

View details | Privacy policy

Legitimate interest

On Device Research Limited

Cookie duration: 30 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data

more

Cookie duration resets each session.

View details | Storage details | Privacy policy

Consent

Exactag GmbH

Cookie duration: 180 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Authentication-derived identifiers, Browsing and interaction data, Privacy choices

more

Cookie duration resets each session.

View details | Privacy policy

Consent

Celtra Inc.

Consent

ADTIMING TECHNOLOGY PTE. LTD

Cookie duration: 30 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

Gemius SA

Cookie duration: 1825 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Browsing and interaction data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

InMobi Technology Services Pte. Ltd.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

The Kantar Group Limited

Cookie duration: 914 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Browsing and interaction data, Non-precise location data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy

Consent

Samba TV UK Limited

Cookie duration: 1825 (days).

Data collected and processed: IP addresses, Device identifiers, Probabilistic identifiers, Browsing and interaction data, Non-precise location data, Users’ profiles, Privacy choices

more

View details | Storage details | Privacy policy

Consent

Nielsen Media Research Ltd.

Cookie duration: 120 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Browsing and interaction data, User-provided data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

RevX

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Browsing and interaction data, Users’ profiles, Privacy choices

more

View details | Privacy policy

Consent

Pixalate, Inc.

Consent

Triapodi Ltd. d/b/a Digital Turbine

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Privacy choices

more

View details | Privacy policy

Consent

AudienceProject A/S

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

ConsentLegitimate interest

Eulerian Technologies

Cookie duration: 390 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Privacy policy

Consent

Seenthis AB

travel audience GmbH

Cookie duration: 397 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

HUMAN

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Non-precise location data

more

View details | Privacy policy

Legitimate interest

Streamwise srl

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

Innovid LLC

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Browsing and interaction data, Non-precise location data, Privacy choices

more

Cookie duration resets each session.

View details | Storage details | Privacy policy

ConsentLegitimate interest

Zeta Global Corp.

Cookie duration: 390 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Users’ profiles, Privacy choices

more

View details | Storage details | Privacy policy

Consent

Madington

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Probabilistic identifiers, Non-precise location data

more

View details | Privacy policy

Legitimate interest

Opinary (Affinity Global GmbH)

Cookie duration: 60 (days).

Data collected and processed: IP addresses, Device characteristics, Browsing and interaction data, User-provided data, Non-precise location data, Users’ profiles, Privacy choices

more

Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

GumGum Australia, Inc.

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Browsing and interaction data, Non-precise location data

more

Cookie duration resets each session.

View details | Storage details | Privacy policy

Consent

Cint USA, Inc.

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Browsing and interaction data, Privacy choices

more

Uses other forms of storage.

View details | Privacy policy

Consent

Jampp LTD

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Precise location data

more

Uses other forms of storage.

View details | Privacy policy

ConsentLegitimate interest

Realtime Technologies GmbH

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, User-provided data, Non-precise location data, Privacy choices

more

Uses other forms of storage.

View details | Privacy policy

ConsentLegitimate interest

DeepIntent, Inc.

Cookie duration: 548 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Non-precise location data

more

Cookie duration resets each session.

View details | Storage details | Privacy policy

ConsentLegitimate interest

Happydemics

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, User-provided data, Non-precise location data, Users’ profiles, Privacy choices

more

View details | Privacy policy

Consent

Otto GmbH & Co. KGaA

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and interaction data, User-provided data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

ConsentLegitimate interest

Adobe Audience Manager, Adobe Experience Platform

Cookie duration: 180 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.

View details | Storage details | Privacy policy

Consent

CHEQ AI TECHNOLOGIES

Localsensor B.V.

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Non-precise location data, Precise location data, Privacy choices

more

Uses other forms of storage.

View details | Privacy policy

Consent

Adnami Aps

Legitimate interest

Blue

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Browsing and interaction data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.

View details | Privacy policy

Consent

Mobsuccess

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

Liftoff Monetize and Vungle Exchange

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Users’ profiles, Privacy choices

more

Uses other forms of storage.

View details | Privacy policy

ConsentLegitimate interest

The MediaGrid Inc.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Browsing and interaction data, Non-precise location data, Precise location data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

Go.pl sp. z o.o.

Cookie duration: 1095 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

ConsentLegitimate interest

HyperTV, Inc.

Cookie duration: 3650 (days).

Data collected and processed: IP addresses, Device characteristics, Probabilistic identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Privacy choices

more

Cookie duration resets each session.

View details | Storage details | Privacy policy

ConsentLegitimate interest

Appier PTE Ltd

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

ConsentLegitimate interest

6Sense Insights, Inc.

Cookie duration: 731 (days).

Data collected and processed: IP addresses, Probabilistic identifiers, Browsing and interaction data, Non-precise location data, Users’ profiles

more

Uses other forms of storage.

View details | Storage details | Privacy policy

ConsentLegitimate interest

Google Advertising Products

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Users’ profiles, Privacy choices

more

Uses other forms of storage.

View details | Storage details | Privacy policy

ConsentLegitimate interest

GfK GmbH

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Authentication-derived identifiers, Browsing and interaction data, User-provided data, Non-precise location data, Users’ profiles, Privacy choices

more

Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

Clinch Labs LTD

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Probabilistic identifiers, Browsing and interaction data, Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.

View details | Storage details | Privacy policy

ConsentLegitimate interest

Amazon Ads

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Authentication-derived identifiers, Browsing and interaction data, Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

Consent

LinkedIn Ireland Unlimited Company

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Authentication-derived identifiers, Browsing and interaction data, Non-precise location data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

ConsentLegitimate interest

Aarki, Inc.

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device identifiers, User-provided data, Non-precise location data

more

Uses other forms of storage.

View details | Privacy policy

ConsentLegitimate interest

Moloco, Inc.

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device identifiers, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.

View details | Storage details | Privacy policy

ConsentLegitimate interest

Nielsen International SA

Cookie duration: 390 (days).

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Yum! Brands was seeing an improvement in sales even before announcing this sale. Meanwhile, McDonald's is closing in on 50 straight years of dividend increases.

Yum! Brands (YUM +0.22%) is burning the pizza. The company is selling Pizza Hut in two transactions. First, Pizza Hut outside of mainland China will go to LongRange Capital, a private equity firm. Secondly, Pizza Hut in China will be sold to Yum China. All told, Yum! Brands will net about $2.3 billion from the sales.

Today's Change

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The $2.3 billion is an immediate win for the balance sheet. In theory, the plan to sell Pizza Hut and focus on growth opportunities within KFC and Taco Bell is a good one. Both KFC and Taco Bell have healthier unit economics and clearer paths to expanding their global footprint.

Image source: Getty Images.

Yet the entire plan hinges on consumer choices and discretionary spending. Americans' wallets are tightening and leaning toward greater value and healthier choices. Yum!'s growth assumptions reflect a level of optimism and execution that may not fully be realized. U.S. consumer debt reached an all-time high this year at $18.8 trillion. Inflation and fuel prices ticking upward over a prolonged period do not bode well for fast-food or fast-casual restaurants, either.

The sale of Pizza Hut is smart and makes the company leaner and better positioned to reward shareholders. Yum! authorized a $4 billion share buyback. The stock has been largely muted year to date, up less than 1%. If macroeconomic conditions improve, I'll be more bullish. Until then, investors should be cautiously optimistic.

Catie Hogan has no position in any of the stocks mentioned. The Motley Fool recommends Yum! Brands. The Motley Fool has a disclosure policy.

Watch how Pizza Hut lost its grasp on the U.S. pizza market to Domino's, leading to its sale in two separate deals.

After experiencing underwhelming to outright poor performance recently, several big names in the consumer discretionary sector are loading up on buyback capacity. All three of these moves signal management’s confidence in their ability to turn the tide, but each also comes with a unique set of circumstances.

Get Yum! Brands alerts:

Yum! Brands: Pizza Hut Is Out, Buybacks Are InYum! Brands NYSE: YUM is the owner of several well-known fast-food chains, including KFC, Taco Bell, and, until recently, Pizza Hut. In mid-June, Yum! announced the sale of Pizza Hut in a deal worth $2.7 billion. This comes as Pizza Hut has struggled relative to its top competitor, Domino’s Pizza NASDAQ: DPZ.

Yum! Brands Today

$152.58 +1.84 (+1.22%)

As of 01:11 PM Eastern

This is a fair market value price provided by Massive. Learn more.

52-Week Range$137.33▼

$169.39Dividend Yield1.97%

P/E Ratio24.64

Price Target$176.12

In 2025, Pizza Hut saw its same-store sales fall by 1% year over year (YOY), while its operating profit dropped 9% YOY. Meanwhile, Domino’s same-store sales increased 3% YOY, while operating profit rose 8% YOY. Notably, Pizza Hut was dragging down the overall company to the point where Yum! started to provide financial measures that excluded it. Yum! shares are approximately flat in 2026.

Overall, Yum! believes that selling Pizza Hut will allow the firm to focus more on its successful franchises and create more value for shareholders. One way the company is displaying this confidence is through buybacks. In connection with this announcement, Yum! announced a very substantial $4 billion buyback authorization. This is equal to approximately 9.5% of the company’s market capitalization of around $42 billion.

With $2.4 billion in net proceeds expected from the deal, Yum! should receive a lot of the cash needed to fund its buyback plan. The next critical point to watch will be the company’s earnings call at the end of July. Here, Yum! will provide important updates on how selling Pizza Hut will affect its financial outlook.

AutoZone Adds $1.5 Billion to Buyback Capacity as Shares TankAuto parts retailer AutoZone NYSE: AZO has taken a significant tumble in 2026, down more than 10%. Notably, AutoZone has not delivered a calendar year return worse than -12% since 1994. The stock is now down over 30% from its all-time highs. Much of this decline came after the beginning of the U.S.-Iran conflict, which caused oil prices to soar.

AutoZone Today

$3,058.25 +109.19 (+3.70%)

As of 01:12 PM Eastern

This is a fair market value price provided by Massive. Learn more.

52-Week Range$2,928.11▼

$4,388.11P/E Ratio21.08

Price Target$4,040.87

With this, some investors fear that higher gas prices will translate into lower vehicle usage, and thus less demand for auto parts. AutoZone posted a sales miss in its last earnings report, adding weight to these fears and causing shares to fall 9%.

Now, AutoZone has added $1.5 billion to its buyback authorization. Notably, the firm still had a significant $800 million in buyback capacity during its last earnings call.

At $2.3 billion, the company’s total buyback capacity is equal to a fairly large 4.8% of its market capitalization.

This gives AutoZone the ability to significantly reduce its share count. The authorization is also solidly supported by the firm’s last 12 months' free cash flow of $1.6 billion.

Additionally, as the firm had $800 million in remaining buyback capacity, it didn’t necessarily need to re-up at this time. Doing so indicates that AutoZone sees meaningful value in its share price, causing it to add more capacity to repurchase more shares than it otherwise could have.

Birkenstock Returns to the Buyback Table After $250 Million ProgramLast up is sandal maker Birkenstock NYSE: BIRK. The stock has been up and down in 2026, with shares falling more than 20% through mid-May. Shares also took a large 13% hit after the company reported its latest financial results.

Birkenstock Today

$42.76 -0.54 (-1.24%)

As of 01:12 PM Eastern

This is a fair market value price provided by Massive. Learn more.

52-Week Range$31.12▼

$53.53P/E Ratio19.33

Price Target$53.68

This came as the firm missed estimates on both sales and earnings per share (EPS). Its sales of 618 million euros (approx. $714 million) fell well short of estimates near $717 million. Meanwhile, EPS of €0.50 (approx. 58 cents) was also far below expectations of 70 cents. The company noted tariffs and currency headwinds as key contributors to this, with currency alone representing a 640-basis-point growth headwind.

However, soon after, Birkenstock announced a $250 million accelerated share repurchase program. In this announcement, the firm said, “Short-term market dynamics have resulted in what we believe is a strong disconnect between our share price and the strength of our underlying fundamentals.” The same day, shares soared 21%, putting the stock moderately in the green for the year.

Now, Birkenstock is making another buyback move. After refinancing a large amount of debt to a lower interest rate, the firm added $500 million in buyback capacity. This is equal to a large 5.9% of its approximately $8.5 billion market capitalization. Considering the strong statements regarding its accelerated buyback, this is another signal of confidence. Still, it is important to note that the company is borrowing the funds for this buyback. While this arguably amplifies the confident signal, borrowing to buy back shares is also not the most prudent move.

Analysts Eye Rebound in AutoZone, Gas Prices FallAmong this group, analysts are taking a particularly positive outlook on AutoZone. The MarketBeat consensus price target on shares sits just above $4,000, implying more than 30% upside. With the U.S.-Iran conflict seemingly nearing its end, it is possible that oil-driven fears hurting AutoZone could ease. Notably, the national average gas price recently fell below $4 per gallon, down considerably from its $4.56 peak.

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Yum Brands on Tuesday announced it is selling Pizza Hut to private equity firm LongRange Capital for roughly $1.5 billion.

The deal excludes the pizza chain's locations in mainland China; Yum China will acquire those in a separate transaction for about $1.2 billion.

The deals cap off years of struggles for Pizza Hut, which has weighed on Yum's overall financial performance. In the U.S., the pizza chain has transitioned from the sit-down format and salad bars of yore to focus on delivery and carryout — far behind the curve. Rival Domino's Pizza has gobbled up market share from Pizza Hut for years; third-party delivery apps like DoorDash have further stolen sales from the chain.

Shares of Yum were up nearly 2% in morning trading Tuesday.

In November, Yum said it was exploring strategic options for Pizza Hut. On Tuesday, the company said its leadership team and board determined that selling Pizza Hut would provide "the strongest path" to maximize shareholder value and give the pizza chain an ownership structure "tailored to its distinct markets, competitive strengths and long-term priorities."

Across both deals, Yum expects to receive about $2.3 billion in net proceeds after taxes, closing adjustments and fees, excluding a possible earnout of $75 million by 2030 from LongRange. Yum also anticipates one-time expenses of about $85 million during the rest of 2026 tied to the transactions.

The company's management will provide more details about the financial impact of the transactions during Yum's second-quarter conference call on July 30. Yum expects the sales to close in the third quarter, subject to regulatory approval.

Brothers Dan and Frank Carney founded Pizza Hut in 1958 in Wichita, Kansas. A year later, they were franchising the concept.

In 1969, Pizza Hut went public. Just two years later, it was the biggest pizza chain in the world, although it lost that title in 2017 to Domino's.

The deal severs Pizza Hut's decades-long ties to Taco Bell and KFC, its sister brands in Yum's portfolio.

PepsiCo bought Pizza Hut in 1977, marking the beverage giant's entry into the restaurant business. By 1986, it also owned Taco Bell and KFC. When Pepsi spun off its restaurant unit in 1997, the holding company was dubbed Tricon Global Restaurants — later renamed to Yum.

At the end of 2025, Pizza Hut had nearly 20,000 locations across 108 countries and territories and reported $12.8 billion in annual system sales, according to regulatory filings from Yum. The U.S. is its biggest market, representing about 40% of its system sales, followed by China with roughly 20% of its system sales.

Correction: The headline was updated to reflect that the $2.7 billion sale value includes deals with both LongRange Capital and Yum China.

SummaryCompaniesYum China will buy the mainland China business for $1.2 billionLongRange Capital will acquire the rest of Pizza Hut for $1.5 billionUnlike the US business, the China business has been doing wellJune 17 (Reuters) - Yum Brands (YUM.N), opens new tab said ​on Tuesday it would sell its Pizza Hut chain for a combined $2.7 billion in two deals that highlight separate trajectories ‌for its business in China and the rest of the world.

The chain's stores in the U.S. and the rest of the world except for mainland China will be sold to private equity firm LongRange Capital for $1.5 billion.

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Those operations, which encompass over 15,500 restaurants in more than 100 countries, have struggled in recent years, hit by rising inflation, higher ​commodity costs and the growing use of GLP-1 weight-loss drugs, which has nudged consumers toward healthier options. U.S. Pizza Hut comparable store ​sales have declined for 10 straight quarters.

The China business, which has 4,375 stores but has been doing much better, ⁠will be acquired by its longtime operator Yum China Holdings (9987.HK), opens new tab for $1.2 billion.

"LongRange Capital is effectively buying a globally recognised brand in need of sharper focus, ​while Yum China's move gives local operators more control over a key market," said Sam North, market analyst at eToro.

Yum said last year it was ​exploring strategic options for Pizza Hut and entered exclusive talks with LongRange in May.

Pizza Hut was acquired by PepsiCo (PEP.O), opens new tab in 1977 and spun off in 1997 alongside KFC and Taco Bell to form the company that became Yum Brands in 2002. Yum, which will retain Taco Bell and KFC, expects the sale to close in the third quarter of ​2026, pending regulatory approvals.

Item 1 of 2 A security guard stands in front of a Pizza Hut fast food restaurant in Abidjan, Ivory Coast October 5, 2024. REUTERS/Luc Gnago/File Photo

[1/2]A security guard stands in front of a Pizza Hut fast food restaurant in Abidjan, Ivory Coast October 5, 2024. REUTERS/Luc Gnago/File Photo Purchase Licensing Rights, opens new tab

LOCAL OPERATORS TAKE CHARGEThe acquisition of the Pizza Hut brand in China by Yum China underscores the company's optimism about the ​chain's future in the world's second-biggest economy, said China-based independent food industry analyst Zhu Danpeng.

"From store expansion to growth in revenue and profit per store, as well as ‌an increase ⁠in its customer fan base, it is evident that after localisation, Yum China has strengthened its core competitiveness for sustainable development," he said.

Yum China, a spinoff of Yum Brands and which counts private equity firm Primavera Capital and Jack Ma's Ant Group as its main backers, has invested in China-specific products such as black truffle Yunnan mushroom pizza, new store formats and more affordable menu items aimed at cost-conscious consumers.

As a result, Pizza Hut has become the ​largest casual dining restaurant brand in ​China. It added 207 net ⁠new stores in the first quarter and plans to expand to more than 6,000 outlets by 2028. Last year, sales for the chain in China increased 4%. Operating profit jumped 19% and its operating profit margin of 7.9% was ​the highest since 2016.

The sale of the China business mirrors a broader trend of U.S. firms handing control ​to local operators to ⁠navigate tougher competition and shifting demand.

General Mills (GIS.N), opens new tab this month agreed to sell its Haagen-Dazs shops in mainland China to a group led by tea chain Ningji, while Starbucks (SBUX.O), opens new tab sold a majority stake in its China operations to Boyu Capital last year.

Yum Brands and Yum China also agreed to financial incentives tied to KFC China's ⁠growth and will ​collaborate on expanding Taco Bell in mainland China.

Shares of Yum Brands, which also announced ​an additional $4 billion share buyback, rose about 2% on Tuesday. Yum China shares slipped 2% in Wednesday Hong Kong trade.

Reporting by Neil J Kanatt and Koyena Das in Bengaluru and by ​Sophie Yu in Beijing and Kane Wu in Hong Kong; Additional reporting by Casey Hall in Shanghai; Editing by Devika Syamnath, Miyoung Kim and Edwina Gibbs

Our Standards: The Thomson Reuters Trust Principles., opens new tab

Kane Wu covers M&A, private equity, venture capital and investment banks in Asia. She tracks the region's most high-profile deals, fundraisings as well as investment trends amidst geopolitical, macroeconomic and regulatory changes. She was nominated for a SOPA Excellence in Business Reporting award for coverage of China regulatory crackdown in 2021. Prior to Reuters, she worked at the Wall Street Journal and also wrote about Asia's loan market for Thomson Reuters Basis Point. She is based in Hong Kong.

Yum Brands announced on Tuesday that it is selling Pizza Hut to private equity firm LongRange Capital for $2.7 billion, completing a strategic review of the iconic pizza chain and enabling the company to focus on faster-growing brands likeTaco Bell and KFC.

The transaction would mark a significant shift for one of America's most recognizable pizza chains and underscores growing consolidation across the restaurant industry as operators navigate slowing consumer demand and higher costs.

Under the transaction, LongRange Capital will acquire Pizza Hut's operations outside mainland China for approximately $1.5 billion, while Yum China will purchase the chain's mainland China business for roughly $1.2 billion.

A Pizza Hut restaurant in New York. (Michael Nagle/Bloomberg via Getty Images)

The deal marks a major reshaping of one of the world's largest restaurant companies. After the sale closes, Yum will focus on KFC, Taco Bell and Habit Burger & Grill and will no longer report Pizza Hut as a separate division.

KFC ADDS NEW MENU ITEMS, UPDATES LOGO AS PART OF GLOBAL BRAND REFRESH

Ticker Security Last Change Change % YUM YUM! BRANDS INC. 157.67 +3.00 +1.94% Pizza Hut generated approximately 12% of Yum's revenue in 2025 but reported declining U.S. comparable sales for 10 consecutive quarters, underscoring the difficulties the brand faced in a highly competitive pizza market.

"This transaction enables Yum! to be a more focused company," CEO Chris Turner said in a statement. "The deal will allow Yum to leverage its scale, technology and talent to drive future growth."

The Pizza Hut logo is seen on a street in Warsaw, Poland, on November 28, 2025. (Klaudia Radecka/NurPhoto via Getty Images)

Yum said it expects to receive about $2.3 billion in net proceeds after taxes, fees and other transaction-related adjustments. The company's board also approved an additional $4 billion share repurchase authorization, signaling that a significant portion of the proceeds could be returned to shareholders.

MAJOR CARL'S JR OPERATOR REPORTEDLY SET TO SHUTTER, SELL DOZENS OF CALIFORNIA LOCATIONS

In China, the deal deepens Yum China's commitment to the business. The company, which already operates KFC and Pizza Hut restaurants in the country, agreed to acquire the mainland China business while also accepting new growth incentives tied to KFC China's future sales performance.

A Pizza Hut is located on Citrus Avenue in Azusa, California, on Monday, April 1, 2024. (Robert Gauthier/Los Angeles Times via Getty Images)

The transaction underscores a broader trend of established restaurant companies reshaping brand portfolios in an effort to improve performance and unlock shareholder value.

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The transactions are expected to close in the third quarter, subject to regulatory approvals and customary closing conditions.

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Yum! Brands Inc (NYSE:YUM) announced on Tuesday that it has entered into definitive agreements to sell Pizza Hut for a combined value of approximately $2.7 billion, as the restaurant operator sharpens its focus on its remaining brands, which include KFC and Taco Bell, and capital allocation priorities.

Under the agreements, private equity firm LongRange Capital will acquire Pizza Hut operations outside Mainland China for about $1.5 billion, while Yum China Holdings (NYSE: YUMC) will purchase Pizza Hut China for approximately $1.2 billion.

The transactions are subject to customary closing conditions and regulatory approvals and are expected to close in the third quarter of 2026.

The sale follows a strategic review of Pizza Hut that began in November 2025. Yum! said its leadership team and board concluded that separate ownership structures would provide the best path for the pizza chain's future growth while maximizing value for shareholders.

“These transactions enable Yum! to be a more focused company that continues to leverage scale, technology and talent to accelerate our raising the B.A.R. priorities and deliver sustained value for our stakeholders,” Yum! CEO Chris Turner said in a statement.

Turner added that Pizza Hut would be positioned for future growth under owners with restaurant industry expertise and described the brand as one of the most iconic restaurant chains in the world.

As part of the transaction with LongRange, Yum! may receive an additional earn-out payment of up to $75 million by 2030. Excluding that potential payment, the company expects to receive approximately $2.3 billion in net proceeds after taxes, closing adjustments and transaction-related fees.

Yum! said it expects to incur about $85 million in one-time expenses during the remainder of 2026 related to separating the business.

The company will continue providing its proprietary Byte by Yum! technology platform to Pizza Hut Ex-China and will also offer certain corporate services under a transition agreement to support the separation process.

Yum! and Yum China said they will maintain their partnership following the transaction. The companies agreed to financial incentives tied to future growth in KFC China's system sales and will continue collaborating on long-term expansion plans for Taco Bell in Mainland China.

Alongside the sale announcement, Yum!'s board authorized an additional $4 billion share repurchase program. The company said the net proceeds from the transactions will be used in line with its capital allocation strategy, including investments in the business and returning excess capital to shareholders.

Yum! plans to provide additional details regarding the financial impact of the sale and any updates to its 2026 outlook during its second-quarter earnings conference call on July 30.

Shares of Yum! traded up 2.5% on the news.

PLANO, Texas--(BUSINESS WIRE)--As the global appetite for chicken grows, KFC is answering the call by challenging the sameness across quick-service chicken with a clear focus: delivering the most craveable food and more dynamic restaurant experiences designed around how consumers want to eat today.

“In an increasingly crowded category, we have a clear opportunity to set the standard for modern chicken in QSR,” said Scott Mezvinsky, CEO, KFC Global. “This next chapter brings new energy and expression to what makes us iconic, while doubling down on our chicken and reimagining how fans experience KFC around the world.”

The brand that made chicken famous is introducing new ways to enjoy its original flavor through an expansion of boneless menu items built for dipping, dunking and solo snacking, along with unexpected sauces that unlock customization and flavor discovery.

At the same time, KFC is evolving its beverage experiences to deliver everyday moments of indulgence, alongside more dynamic, modern restaurants designed to meet customers wherever they are throughout the day.

What’s New:

Dipped: Crispy, juicy tenders and an assortment of other favorite boneless options paired with sauces from KFC’s new global sauce “pantry” – a lineup of 20+ sauces ranging from modern takes on classic recipes to internationally-inspired yet familiar flavors. Designed to tap into growing consumer demand for personalization and sensory flavor experiences, markets can tailor these sauces to local tastes – examples include Chimichurri Ranch and Hot Honey Habanero. Dunked: Tenders, wings and sandwiches drenched in sauce for an immersive, flavor-first eating experience that brings bold flavor and craveability to every bite. Already available in South Africa and India, Dunked menu items reflect growing consumer demand for more indulgent, sauce-forward menu experiences. KWENCH by KFC: A global beverage platform redefining KFC’s role in drinks – featuring Boba Refreshers, Krunch Shakes, Sparkling Lemonades and Iced Coffees already available in select UK and Ireland locations – is expanding from pilot to permanent menu in Australia and Canada this year. Designed to meet growing demand for small, feel-good indulgences throughout the day, KWENCH gives fans new ways to treat themselves beyond mealtimes. Together, these fresh ways to experience KFC position the brand to be enjoyed for sips, snacks or meals — unlocking flavor exploration, personalization and craveability while giving fans more ways to customize flavors, mix and match combinations and make the menu their own.

Across the coming weeks in the UK and Ireland, KFC will roll out new Tenders and nine new, bold sauces alongside refreshed branding across the market’s communications and digital touchpoints, giving fans more freedom to mix, match and personalize meals around their cravings, moods and moments. In the coming weeks, the global rollout is expected to expand across Australia and the U.S., with additional markets following through 2026.

The experience will feel different in KFC’s restaurants, beginning this summer. The brand is set to open a new generation of spaces designed for hospitality, not just efficiency – with environments that feel more dynamic and adapt throughout the day to meet different occasions. These next-gen restaurants are designed to elevate the dining experience and bring KFC’s signature hospitality to life, taking shape across key markets through distinct new formats.

The first expressions of these newly designed spaces include:

An open-concept design in McKinney, Texas, reinterpreting the brand’s heritage with modern energy, expected to open late summer. A fully immersive, two-story restaurant in Dubai, showcasing one of the boldest expressions of the brand’s next-generation design, opening in the fall. This vision will continue to evolve globally as new builds and restaurant remodels embrace the next era of restaurant design.

To bring this shift to life consistently around the world, KFC is also sharpening how it shows up visually. The brand is evolving its most distinctive assets to feel more relevant, more expressive, and more in tune with modern culture, while staying true to itself and grounded in the Colonel and its iconic “Finger Lickin’ Good” ethos. At the center is the bucket – KFC’s most recognizable asset – refreshed with new energy alongside a subtle evolution of the Colonel himself, ensuring the brand’s legacy remains front and center. Together, the updated branding comes to life across packaging, digital platforms, advertising and restaurant environments.

About KFC

KFC is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one entrepreneurial-minded cook, Colonel Harland Sanders, who created the Original Recipe more than 90 years ago, with a list of 11 secret herbs and spices. Today, KFC honors its legacy and maintains its formula for success, bringing flavor and originality through world-famous fried chicken: in more than 34,000 restaurants in over 150 countries. The KFC of today is shaping the next generation of chicken from signature fried chicken to an expanding lineup of sandwiches, tenders, beverages, served up through modern restaurant experiences. KFC is a subsidiary of Yum! Brands, Inc. (NYSE: YUM).

KFC is launching what it calls its "next chapter" globally, rolling out new menu items, redesigned restaurants and refreshed branding as the fast-food giant looks to strengthen its position in the increasingly competitive chicken market.

The Yum Brands-owned chain said Monday that the initiative will eventually touch its more than 34,000 restaurants across over 150 countries. KFC noted that a new restaurant opens somewhere in the world roughly every 3.5 hours.

"As the global appetite for chicken grows, KFC is answering the call," KFC Global CEO Scott Mezvinsky said in a statement. He added that the company sees an opportunity to "set the standard for modern chicken" in the quick-service restaurant industry.

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KFC updated its famous logo and added new items to its menu as part of a new brand strategy. (KFC)

A key component of the strategy centers on menu innovation. KFC plans to expand its lineup of boneless chicken offerings, including tenders designed for dipping and snacking, while introducing more than 20 new sauces tailored to local tastes. Examples include Chimichurri Ranch and Hot Honey Habanero.

The company is also betting on growing consumer demand for customizable, sauce-focused meals, with new menu items featuring chicken tenders, wings and sandwiches coated in bold flavors.

Ticker Security Last Change Change % YUM YUM! BRANDS INC. 154.31 +1.04 +0.68% Beyond food, KFC is expanding its beverage platform, known as "KWENCH by KFC," which includes boba refreshers, milkshakes, sparkling lemonades and iced coffees. The beverage lineup is moving from a pilot program to permanent menus in Australia and Canada this year.

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Miami, Florida, Miami International Airport, airport terminal, KFC, Kentucky Fried Chicken fast food restaurant.  (Jeffrey Greenberg/Universal Images Group via Getty Images)

KFC said the changes are intended to give customers more reasons to visit throughout the day, whether for snacks, drinks or full meals.

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The company is also introducing a new generation of restaurant designs aimed at creating more modern dining experiences. The first U.S. example is expected to open in McKinney, Texas, later this summer and will feature an open-concept layout. A larger two-story flagship location is scheduled to debut in Dubai this fall.

KFC’s next-generation restaurant concepts are designed to create more modern, dynamic and hospitality-driven experiences for guests around the world. (KFC)

The brand refresh extends beyond menus and restaurants. KFC said it is updating its visual identity across packaging, advertising and digital platforms while retaining its signature bucket and Colonel Sanders branding.

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The rollout begins in the United Kingdom and Ireland, with expansion to the United States and Australia expected in the coming weeks. Additional markets will follow through 2026.

Yum Brands shares are fractionally higher in afternoon trading and are up more than 2.5% year to date.

KFC's global modernization effort includes a new logo and packaging, menu upgrades, and restaurant redesigns, all aimed at improving the customer experience. KFC The Colonel is staying put. Almost everything else at KFC is changing.

The 74-year-old fried chicken chain is rolling out one of the biggest global brand overhauls in its history, betting that new sauces, specialty beverages, redesigned restaurants, and a refreshed logo and packaging can help it define what executives call the "next chapter of chicken."

The challenge is modernizing one of the world's most recognizable restaurant brands without losing the nostalgia and familiarity that made it iconic in the first place — and avoiding a rebranding catastrophe like Cracker Barrel experienced last year.

"We have a history of keeping pace with the consumer, and now everything we're doing is in service of making sure we're setting the standard for the modern chicken quick service restaurant," KFC Global CEO Scott Mezvinsky told Business Insider.

The effort comes as chicken has become one of the hottest segments in fast food. Raising Cane's, Dave's Hot Chicken, Chick-fil-A, and Popeyes have intensified competition, particularly in the US, where KFC is trying to regain momentum.

"KFC has become a global brand with an American problem, rather than an American brand with global ambitions," said Usha Haley, the Barton distinguished chair of international business at Wichita State University.

As of its latest earnings report, the chain continues to expand aggressively, with more than 34,000 restaurants across 151 countries, and it has posted sales growth almost everywhere over the last three quarters — except the US.

Though KFC has narrowed its customer-satisfaction gap with rivals over the past year, recent scores show the brand still faces pressure from newer chicken chains that have captured younger consumers' attention. The brand also remains behind Chick-fil-A, Popeyes, Raising Cane's, and Wingstop in US consumer spending, according to InMarket.

KFC's response to the competition has included revitalization efforts, such as the self-aware "Kentucky Fried Comeback" campaign, launched last year to reverse still-slumping sales in the US. Its new global strategy is built around menu upgrades, digital engagement, and what executives describe as a more immersive restaurant experience.

KFC's new line of sauces includes Chimichurri Ranch and Hot Honey Habanero, while its Kwench drink lineup features new shakes and boba drinks.  KFC "The worst thing we can do is stand still — but the other thing that we can't do is just completely change who we are," Val Koropeckyj, KFC's global chief marketing officer said, adding that updating the strategy for a legacy brand with as much scale as KFC has is like maneuvering a cruise ship: "You can absolutely change course, but it takes intention and distance."

A cornerstone of that intention is a menu overhaul. KFC this year launched a new global beverage platform, called Kwench, and is pushing deeper into boneless chicken products with regional sauces like Chimichurri Ranch and Hot Honey Habanero, which executives say better align with what consumers crave.

"Our brand was built around buckets of chicken," Koropeckyj said. "That's not how people eat today."

Instead, she pointed to trends like snacking, grazing, flavor exploration, and beverages as growth opportunities.

KFC's beverage push in particular puts it squarely in the middle of a growing battle for younger consumers. Across the restaurant industry, chains from Starbucks to McDonald's have invested heavily in customizable, visually striking drinks as Gen Z and younger millennials increasingly treat beverages as affordable indulgences and social-media-friendly experiences.

The chicken chain's new global beverage platform includes boba refreshers, sparkling lemonades, iced coffees, and shakes designed to give customers new ways to treat themselves beyond mealtimes.

"People drink more and more often than they eat," Christophe Poirier, KFC's global chief concept officer, told Business Insider, adding that KFC executives see beverages as a way to attract younger consumers and create reasons to visit the brand beyond a traditional chicken meal. "We need to be in constant evolution to be forever young," Poirier said.

That evolution extends beyond the menu.

KFC's redesigned restaurants drew inspiration from the Sphere's screen in Las Vegas and the sleek design of the Apple Store.  KFC Poirier is leading a redesign effort intended to transform KFC from a traditional quick-service restaurant into what he calls a "QXR" — a quality experience restaurant.

He cited Las Vegas' Sphere as an example of the kind of immersive environment consumers increasingly expect, and pointed to Apple Stores as inspiration for reducing friction between customers and employees.

His thinking is rooted in the belief that restaurants no longer compete only with other restaurants.

"The enemy in any place is what I'm calling the feed," Poirier said, referring to social media. "The new generation, they have no patience for boredom."

Future KFC locations will feature more dynamic digital elements, flexible spaces, and redesigned service areas intended to feel less transactional and more experiential — think immersive screens, layouts that shift with different dayparts, and hospitality-focused service areas that blur the line between employee and customer.

The goal, Poirier said, is to create restaurants that can "beat the feed."

Whether customers view the changes as innovation or catch-up remains an open question. Haley, the international business professor at Wichita State University, described the strategy as "optimization" rather than true reinvention.

"Nearly every element of KFC's strategy follows a path a faster rival already went down," Haley said. "Everything here makes KFC a better-running version of what it already is."

Michael Della Penna, chief strategy officer at InMarket, pointed to KFC's recent sales gains and growing digital engagement as signs that the chain's efforts are beginning to resonate, though there's still a long road ahead.

Still, Haley argues that KFC's greatest advantage isn't its sauces, beverages, or loyalty program, which will also be getting a facelift.

"KFC's heritage is a moat that rivals are spending fortunes to manufacture," she said. "The solution lies in modernizing the system, and sanctifying the icons."

That may be why, amid all the boba-inspired drinks, new sauces, and immersive restaurants, KFC isn't messing with the one asset its competitors can't copy: the older man in a white suit who has been the figurehead behind the brand's chicken for nearly three-quarters of a century.

As competitors continue to crowd into the chicken market, Mezvinsky is betting that KFC's history remains one of its biggest advantages.

"We know that chicken is the category growing the fastest," he said. "And we also know that we're the chicken kings."

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Katherine Tangalakis-Lippert is a senior reporter on Business Insider's West Coast team. When she's not writing about trending business and tech news, from the latest supply chain snarls or advancements in AI, she covers the food and restaurant industries, specifically companies such as Starbucks and McDonald's.Some of her prior areas of focus have included coverage of the Supreme Court and emerging technologies such as quantum computing.Katherine has worked on award-nominated projects and has appeared on Good Morning America, NBC, CNN, and other outlets to discuss her reporting.Prior to joining Business Insider, she covered retail, hospitality, and nonprofits at the San Fernando Valley Business Journal and received a master's degree in investigative reporting from the University of Southern California.Reach outDo you have feedback or a story tip? Contact Katherine on Signal at byktl.50, or email her at [email protected] her on Twitter and Instagram @scrawlgirl.Some of her recent scoops, exclusives, and original stories include: Starbucks set up a new office. It's a 5-minute drive from the CEO's California home.Inside Starbucks' crackdown on cup notesEndless Shrimp was Red Lobster's rock bottom. Now it's clawing back.Chipotle's new PAC signals a change in how the company engages in politicsKFC lost its footing in the Chicken Wars. Now it's gunning for a 'Kentucky Fried Comeback.'A few other highlights include: Clarence Thomas raised him 'as a son.' Now he's facing 25-plus years on weapons and drug charges.Call her Ivanka Kushner'Maybe I'll just resign:' Federal workers react to DOGE productivity emailSpaceX launches cause late-night booms that rattle windows, set off car alarms, and may damage property. Locals are pushing back.The US-China tech race is moving from chips to the raw materials they're made of

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