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#Breakout2024 – Radix’s Pivotal Year Ahead

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Copper, a prominent provider of digital asset custody and prime services, has announced the integration of Radix into its robust custody solutions. This development marks a significant step for Copper in diversifying its offerings to institutional clients, who are increasingly interested in the vast potentials of the Web3 and decentralized finance (DeFi) spaces.

Innovative Custody Solutions Meeting Institutional Needs Copper’s institutional custody services are tailored to meet the stringent requirements of large-scale asset management, including those of hedge funds and banks. With over $50 billion in monthly notional trading volume, Copper’s infrastructure supports more than 600 digital assets. 

The firm’s clients include major financial players such as Brevan Howard Digital and 21Shares, demonstrating Copper’s pivotal role in securing institutional entry into the cryptocurrency market. These services ensure compliance with rigorous regulatory standards for asset security, reporting, and operational transparency, essential for institutional participation in the digital asset space.

Radix is recognized for its decentralized network designed to optimize the user and developer experience across Web3 and DeFi applications. By incorporating Radix (XRD) into its custody services, Copper not only widens its asset offerings but also leverages Radix’s innovative technology to enhance operational efficiency and security. 

Radix’s technology, particularly its user-friendly features in the Radix Wallet, such as Smart Accounts and secure transaction reviews, aligns with Copper’s commitment to providing a seamless and secure user experience.

Partnership for Broader Access The integration with Radix allows Copper to offer its institutional clients a gateway to the Radix network, known for its intuitive operational framework and secure transaction protocols. This partnership enables institutions to engage more profoundly with blockchain technology, facilitating safe and efficient interactions within the Web3 ecosystem. 

The collaboration is expected to attract more institutional investors to the Radix platform, providing them with innovative tools and technologies to navigate the digital asset space effectively.

Looking forward, the partnership between Copper and Radix is set to expand the horizons for both entities within the blockchain sector. For Copper, this integration enhances its capability to offer differentiated services tailored to the specific needs of institutional clients. For Radix, association with a leading custody provider like Copper not only validates its technological offerings but also increases its visibility and usability among significant financial players.

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Mysterious crypto writer with expertise in blockchain, offering deep insights that captivate and intrigue readers. With a unique ability to uncover hidden insights and trends, Samuel delivers in-depth analysis and thought-provoking content that keeps readers on the edge of their seats. His writing style is engaging and informative, blending technical knowledge with a sense of intrigue, making complex crypto topics accessible to both newcomers and seasoned industry professionals. Samuel’s work continues to capture the attention of the crypto community, solidifying his reputation as a trusted voice in the space.

On July 30, 2024, Radix is set to launch RadQuest, a new user onboarding platform aimed at enhancing the Web3 experience

On July 30, 2024, Radix is set to launch RadQuest, a new user onboarding platform aimed at enhancing the Web3 experience.

The platform is designed to make it easier for users to earn their first tokens without needing to deposit money. RadQuest will reward users for everyday activities and integrate with products they already use.

This initiative by RadixDLT aims to create a more user-friendly and engaging way to gain experience with its protocol.

This is an AI-generated article powered by DeepNewz, curated by The Defiant. For more information, including article sources, visit DeepNewz.

A new gamified onboarding platform is here to help onboard the next generation of Web3 users.

Radix has launched RadQuest, a mobile-ready Web3 experience designed to make Blockchain accessible to anyone. 

Onboarding has been a challenge for Web3 since its inception, many newcomers feel intimidated and overwhelmed by the heavy use of technical jargon and complexity of the user experience, and in many cases abandoned their Web3 journey before it starts.

Radix, a layer-1 protocol known for its innovative approach to blockchain scalability, security and user experience, addresses this issue directly. Collaborating with ustwo, creators of the award-winning game Monument Valley, Radix has transformed the Web3 learning process into an engaging, rewarding adventure.

Learning by Doing RadQuest features interactive “quests” that guide users through key features of the Radix network. By completing these quests, users gain hands-on experience with essential functionalities, such as human-readable transactions, network staking, and DEXs built using Radix’s Scrypto smart contract language.

This practical approach ensures users actively engage with blockchain concepts rather than merely reading about them. It contrasts sharply with traditional onboarding methods that often rely on dense documentation.

“RadQuest is not just about increasing wallet numbers or transaction volumes,” explains Adam Simmons, CMO of Radix. “It’s about educating users on Radix’s superior Web3 experience in a fun, rewarding, and repeatable way.”

Jetty, a friendly digital companion, guides users through their Web3 journey on RadQuest, helping them set up accounts, stake XRD, use DEXs, and more. Jetty makes the onboarding process engaging and less intimidating.

As users progress through RadQuest, Jetty will reward them with $20 in XRD and special (tradeable) on-chain assets which can be used to craft rare NFTs exclusive to RadQuest – RadMorphs.

The special assets are called Elements, Gems and Morph Energy Cards and are given to users by Jetty as rewards via Gift Boxes of varying levels. The quality of Gift Box determines the likelihood of receiving rarer Morph Energy Cards.

Mobile-First for Modern Users Recognizing the importance of seamless mobile experiences, RadQuest is fully optimized for mobile devices. Users can interact with Radix dApps directly from their phone’s browser or connect to a desktop browser. This mobile-first approach builds on recent updates to the Radix Wallet, enabling full mobile use of dApps and breaking down significant barriers to entry.

Beyond education, RadQuest showcases Radix’s unique solutions to common blockchain challenges. Users experience firsthand the benefits of Radix’s innovations, including:

Transaction Manifests and Reviews: These features enable truly human-readable transactions with guaranteed outcomes, eliminating the guesswork from crypto interactions. Asset-Oriented “Radix Engine”: This virtual machine ensures all assets have clear and predictable behavior, easily displayed in Radix Wallet without needing custom tokens. Persona System: By separating “who you are” from “what you own,” Radix enhances security and identity management within the ecosystem. Building on Recent Successes RadQuest, designed for individual users, also significantly benefits developers on the Radix network by providing a standardized onboarding tool, freeing them to focus on creating innovative applications.

Radix’s recent initiatives including a $10 million ecosystem fund, SuperStaking, Project Ignition and Token Trek, successfully boosted total value locked (TVL) and ecosystem activity. Project Ignition significantly increased Radix’s TVL by 76% in just two weeks, adding $20 million.

SuperStaking, was fully subscribed within 90 minutes, contributing an additional $7.5 million in TVL. The latest community engagement campaign, Token Trek, helped the Radix Wallet surpass 100,000 downloads and increased monthly on-chain transactions to 330,196.

Radix’s dApps, such as CaviarNine, Ociswap, Trove, Weft Finance and DefiPlaza have further helped the network accumulate over $30 million in TVL, highlighting its capability to offer a radically better Web3 experience.

Looking forward, Radix plans to introduce features like decentralized, seed-phrase-free user experiences and multi-factor authentication, which may set new industry standards and reinforce Radix’s leadership in user-centric blockchain technology.

Join the Quest Ready to embark on your Web3 adventure? Visit radquest.io and start your journey today. There’s also a referral program where inviting friends and family to join RadQuest rewards both parties with an extra $1 to start their Radix journey.

As blockchain technology continues to evolve, platforms like RadQuest are crucial for widespread adoption. By combining education, gamification, and real-world utility, Radix is not just onboarding users – it’s cultivating the next generation of blockchain enthusiasts and builders.

For more information, visit: RadQuest

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DeFi network Radix team cuts 15% of staff, citing need to ‘refocus’ 

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The Maya Protocol has been successfully integrated with Radix, which enables trustless asset exchanges across multiple chains and unlocks new pathways for tokens of value (TVL) from supported chains to flow into the Radix ecosystem. 

Maya Protocol is a friendly fork of THORChain that allows users to swap assets cross-chain, for example, swapping USDC on Ethereum to XRD on Radix. It harnesses cross-chain liquidity and directly manages funds through on-chain vaults, bolstering security through economic incentives and robust mechanisms. Averaging 4 million USD of trading volume daily, Maya protocol provides a new entrance point for native crypto users to onboard to Radix and explore the ecosystem.

More About This Partnership Between Radix & Maya Radix DLT is a decentralized finance platform that provides a full stack for Web3 development. It offers a user-friendly Radix Wallet, Scrypto programming language, and Radix Engine for secure dApp development. Its Cerberus consensus algorithm ensures scalability and security, catering to developers and users in the DeFi and Web3 space.

After receiving a positive vote from the community of decentralized MAYANode operators, the collaboration between Maya and Radix has been completed. Users of Maya Protocol and Radix can now swap assets across chains in a trustworthy manner, which opens up new pathways for the $63 billion worth of tokens of value (TVL) that are now on chains supported by Maya Protocol to flow into Radix.

By allowing more users and assets to flow into Radix, the Maya Protocol integration will provide decentralized applications built on Radix with additional capacity for expansion. This solution will increase key network measures, including TVL, weekly transactions, user acquisition, and retention.

The expansion of access for users from other chains to seamlessly bridge their assets into and out of the Radix ecosystem has been a critical objective for Radix, and this integration represents a significant milestone for the company.

For the first time, the new Maya Protocol integration can be utilized through CacaoSwap. Radix customers can effortlessly exchange critical assets such as native Bitcoin and Ethereum, USDT/C on Ethereum, Arbitrum, Avalanche, and other cryptocurrencies.

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With over five years of experience in crypto, blockchain, and tech content, Ishtiyaq makes complex topics easy to understand. He simplifies blockchain and digital currency concepts for a wide audience, ensuring that beginners and experts alike can grasp key ideas. His clear and engaging writing helps readers stay informed about the latest trends, developments, and innovations in the crypto space. Whether explaining blockchain technology, digital assets, or DeFi, Ishtiyaq breaks down complicated ideas into simple, digestible content. His goal is to help people navigate the fast-changing world of cryptocurrency with confidence, clarity, and a deeper understanding.

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Morpher, a leading trading platform, has announced the integration of its oracle services with the Radix Network. The platform will provide low-latency, real-time data feeds for a variety of markets, including stocks, cryptocurrencies, and forex. This move aims to solve issues faced by traditional oracles, such as limited data, delayed updates, and single points of failure.

The Morpher Oracle employs a pull-based on-chain attestation system, allowing users to access verified, tamper-proof data directly from the blockchain. Unlike traditional oracles that automatically push data, Morpher’s system enables users to request specific data when needed, enhancing security and accuracy. This method ensures that the data is stored on the ledger, making it secure and resistant to tampering.

Morpher’s integration with Radix furthers its mission to democratize access to financial markets. With over 55,000 active portfolios across 100 countries, Morpher enables trading in diverse markets, including stocks, crypto, forex, indices, and even unique markets like sneakers and watches. Backed by renowned crypto investor Tim Draper, Morpher continues to innovate by addressing the limitations of current oracles.

Traditional oracles often struggle with data limitations, delayed updates, and vulnerabilities to single points of failure. Morpher’s open-source protocol addresses these challenges by pulling data from multiple sources, improving speed, accuracy, and reliability. This enhanced data delivery ensures that decentralized applications (dApps) can operate effectively, without the constraints seen in current oracle systems.

Expanding Use Cases and Trust in Blockchain According to the firm’s report, Thomas Wiesner, Morpher’s CTO, envisions a future where the Morpher Oracle grows in robustness, integrating more data streams, supporting additional blockchains, and expanding use cases beyond current capabilities. Wiesner emphasizes the importance of building trust in blockchain through reliable data, providing developers and dApps with the tools needed to enhance their applications.

Unlike traditional oracles, Morpher’s solution offers several key advantages, including broader data access, true real-time data delivery, and resilience against single points of failure. This innovative approach positions Morpher as a leader in providing dependable market data for DeFi and other blockchain-based applications.

Developers and dApps interested in leveraging Morpher’s oracle services on Radix can explore the Morpher Radix Oracle documentation, join the Telegram community, or follow updates on their official website and X (formerly Twitter) channels. This integration marks a significant step towards enhancing the reliability and efficiency of blockchain-based financial markets.

AUTHOR

Kester is an experienced freelance content writer. His focus is primarily on blockchain technology and cryptocurrency. One might even refer to him as a "blockchain enthusiast." He has been following advancements in the crypto and blockchain area for several years, researching and writing his insights in the media. In addition to being a skilled content writer, Mushumir is also knowledgeable in SEO and digital marketing. He aspires to succeed as a content creator in the digital realm, dealing with customers in the finance and tech industries to generate traffic through engaging taglines and content. Mushumir enjoys traveling, reading, and playing cricket when he is not writing. He now works as a news and article writer for BlockchainReporter.

Money talks. In cryptocurrency, it screams through megaphones and flies banners across stadium skies. The recent revelation of Polkadot’s $37 million marketing spend has reignited a familiar debate within the blockchain community. Their aggressive growth strategy, complete with influencer campaigns and sports sponsorships, mirrors a pattern seen throughout the industry’s evolution.

Cryptocurrency projects have long walked a tightrope between building awareness and maintaining credibility. Some call it growth hacking. Others label it desperation. The truth lies somewhere in between, hidden in the spreadsheets of marketing budgets and community engagement metrics.

For an industry built on transparency, the methods behind crypto marketing often remain surprisingly opaque. Yet Polkadot’s recent treasury report has inadvertently pulled back the curtain, offering a rare glimpse into the real costs of chasing growth in Web3.

So that begs the question… 

Is Crypto All About the Hype?The crypto industry thrives on promises. Projects launch daily, each claiming revolutionary technology and groundbreaking solutions. Marketing teams craft elaborate narratives about mass adoption and industry disruption. Development roadmaps stretch years into the future while promotion budgets drain treasuries today.

Behind every blockchain project stands an army of social media managers, content creators, and community moderators. They craft narratives, manage expectations, and drive engagement. Marketing budgets often dwarf technical spending. Growth metrics become more important than GitHub commits. The industry measures success through Twitter followers rather than transaction volumes.

Yet this focus on hype serves a purpose. Early adoption requires awareness and communities require nurturing in order to build a foundation. In an industry built on network effects, attention drives value. That’s why smart projects leverage this dynamic, using strategic marketing to build genuine communities. Conversely, others simply throw money at short-term solutions, hoping quantity will translate into quality.

The difference lies in execution. 

Successful projects blend marketing prowess with technological substance. They understand hype’s role in driving adoption while maintaining focus on development. Their marketing spend reflects strategic thinking rather than desperate attempts at relevance. The best teams recognize that sustainable growth requires more than just flashy campaigns and influencer endorsements.

However, recent events have pulled back the curtain on crypto’s marketing machinery, exposing the true cost of chasing growth at any price.

When Marketing Millions Miss Their MarkPolkadot’s treasury report landed like a bombshell in June. The blockchain project spent $37 million on marketing in early 2024, nearly double its development budget. Community members watched in disbelief as the numbers painted a stark picture of modern crypto marketing — one where promotion overshadows product development and short-term visibility trumps long-term value creation.

The granular details of Polkadot’s spending revealed deeper systemic issues within crypto marketing practices. Their influencer campaigns targeting North America and Europe consumed substantial portions of the budget, with each month-long promotion costing roughly $300,000. 

Initial metrics appeared promising, boasting millions of content views and hundreds of thousands of engagements. Yet beneath these surface-level statistics lurked troubling patterns of artificial inflation and questionable value.

Investigation into these marketing initiatives uncovered a complex web of suspicious activities. YouTube channels materialized overnight with implausible subscriber counts, while Twitter profiles coordinated identical content streams across networks of bot-driven accounts. 

Key opinion leaders selected for premium partnerships often displayed signs of manufactured engagement, their follower counts inflated and their content engagement metrics artificially enhanced through coordinated automation.

Polkadot’s broader spending choices raised fundamental questions about value creation in the blockchain space. Their treasury allocated $450,000 for event expenses while community-driven initiatives struggled for basic funding. Premium partnerships consumed resources at an alarming rate, including $480,000 for a two-year logo display on Coinmarketcap and $180,000 for private jet branding. 

These decisions occurred against a backdrop of stagnant token prices and slowing ecosystem development. The project’s marketing strategy exemplifies a growing disconnect between spending and substance in crypto promotion. 

While traditional marketing metrics showed surface-level success, the deeper analysis revealed concerning patterns of inefficiency and waste. Their treasury, currently projected to last another two years at current spending rates, faces mounting pressure from community members questioning the return on these substantial investments. 

The situation highlights a critical challenge facing blockchain projects: distinguishing between meaningful growth initiatives and expensive exercises in vanity metrics.

The Missing Link Between PR and GrowthPublic relations in cryptocurrency often plays second fiddle to aggressive growth tactics. Marketing teams chase viral moments and influencer endorsements while overlooking the fundamentals of strategic communication. This approach stems from the industry’s obsession with immediate results, yet misses crucial opportunities for sustainable growth.

Traditional PR brings subtle but significant advantages to blockchain projects. While sponsored posts generate quick spikes in attention, carefully crafted media relationships build lasting credibility. Industry publications value authenticity over paid placement. Journalists seek genuine innovation rather than promotional noise. These relationships become invaluable during critical moments, from product launches to crisis management.

Most crypto projects struggle to balance immediate visibility with long-term reputation building. Marketing budgets flow freely toward quantifiable metrics like social media engagement and website traffic. Meanwhile, PR initiatives that could strengthen market position and industry standing receive minimal attention. This imbalance creates vulnerability, leaving projects ill-equipped to handle scrutiny or navigate market downturns.

Successful blockchain projects understand the symbiotic relationship between growth hacking and public relations. They recognize that while aggressive marketing drives initial interest, strategic PR sustains momentum through market cycles. Their communication strategies blend traditional media outreach with innovative community engagement. Press releases complement Twitter spaces. Media tours enhance Discord announcements.

You can see the distinction clearly during market turbulence. Projects built on pure hype crumble under pressure, their communities scattering at the first sign of trouble. Those with strong PR foundations weather storms more effectively, maintaining stakeholder confidence through clear communication and established media channels. Their prior investment in relationship building pays dividends when market sentiment shifts.

Smart teams recognize that effective PR extends beyond press releases and media mentions. It encompasses community management, developer relations, and stakeholder communication. This comprehensive approach creates resilience, enabling projects to maintain momentum even when marketing budgets tighten or market conditions deteriorate.

Growth Hack the Right WayThe cryptocurrency industry stands at a crossroads between hype-driven marketing and sustainable growth strategies. Projects rushing toward quick wins through influencer campaigns and paid promotions often find themselves building on shifting sands. Real growth demands more than viral moments and sponsored content. It requires strategic communication, genuine community building, and balanced resource allocation.

Smart projects recognize this evolution in crypto marketing. They understand that tomorrow’s leaders will master the delicate balance between innovative growth tactics and time-tested PR fundamentals. Sustainable success in blockchain requires more than just spending power — it demands strategic vision, authentic communication, and unwavering commitment to genuine value creation.

About the AuthorJamie Kingsley is a prominent figure in the crypto PR industry, serving as the COO and Co-Founder of The PR Genius (PRG). He has played a crucial role in transforming PRG from a small, niche firm into a multi-service growth marketing agency. Kingsley’s strategic leadership facilitated a successful pivot from lead generation to public relations, enabling the agency to work with high-profile clients such as IO.net, Yellowheart, Radix, Movement Labs and RTFK Studios.

In addition to his role at PRG, Kingsley is a Board Member of the Asia Web3 Alliance Japan, where he contributes to the advancement of decentralized internet initiatives in a rapidly growing blockchain market. His expertise in media strategy and growth hacking has positioned him as a key influencer in the crypto space, recognized for his adaptability and resilience in navigating the industry’s challenges.

Radix, a high-performance Layer 1 blockchain, has proposed reallocating 1 billion XRD from its treasury into a two-year community incentives program aimed at deepening ecosystem engagement and improving long-term tokenomics—positioning itself as a deliberate “antidote to airdrops.”

Editor’s note: This article has been updated to reflect that the 1 billion XRD community incentives program is a proposal and not a confirmed launch; crypto.news apologizes for the earlier mischaracterization.

Announced on April 14, the new initiative will redirect funds from a previously proposed stablecoin project to support what Radix (XRD) describes as a multi-season, points-based rewards campaign designed to incentivize meaningful activity. Participants will earn points by holding or staking XRD, providing liquidity, executing DEX swaps, and engaging in lending and borrowing. NFT interaction and dApp usage will also qualify for rewards.

“Users will earn points based on meaningful activity,” said Dan Hughes, CTO and founder of Radix. “We want to ensure deep and sustained ecosystem participation instead of just passive token hoarding to bump up our market cap.”

Radix is distancing itself from traditional airdrop tactics, which it sees as unsustainable and prone to attracting short-term “mercenary” users.

If approved, the campaign’s structure would aim to build robust liquidity while creating a stronger foundation for dApps and developers within the ecosystem.

Reallocated treasury funds to drive user growth Hughes framed the reallocation as a strategic pivot that better aligns with Radix’s current growth trajectory.

“What’s the alternative?” he said. “Do nothing with the 2.4 billion XRD while competitors onboard users and dominate liquidity flows? Or burn it, and hope for a short-term flash mob? The choice is clear: repurpose this reserve and make Radix the home of the next generation of DeFi.”

The announcement comes ahead of Radix’s Hyperscale testnet rollout, which targets a sustained throughput of 1 million complex transactions per second, a scalability benchmark far beyond what current Layer 1s have demonstrated in production.

According to the press release, this upcoming milestone represents the “only real path to Hyperscale in the industry.”

To support this push, Radix’s proposed incentives campaign is intended to rapidly onboard more users, capital, and liquidity, positioning the network as a serious contender in the next wave of DeFi adoption.

Radix network faces an uncertain future after the team confirmed the passing of its founder, Dan Hughes.

Summary

Radix founder Dan Hughes passed away The network is at a critical juncture Tokenomics continues to put pressure on Radix Radix (XRD) network faces an uncertain future after tragedy struck its community. On Tuesday, July 29, the Radix team confirmed the passing of the network’s founder, Dan Hughes. Shortly after the announcement, the token’s price dropped 40%, from a high of $0.007228 to $0.004777.

Hughes played a central role in the network as both the architect and the visionary behind the project. He was instrumental in the network’s innovations, such as the Cerberus consensus, the Radix Engine, and its proprietary programming language, Scrypto.

His passing also came at a critical time, just as the network was preparing to launch its Hyperscale mainnet and the Hyperlane multi-chain bridge. Hyperscale, formerly the Cassandra research network, is gradually rolling out, with the next phase set for the latter half of 2025. The long-term vision is to conclude with a Rust-based mainnet launch in 2027.

Radix continues to struggle with supply issues The network is also preparing for the launch of a major rewards program, proposed in April. Originally set for 2025, the program would transfer 1 billion XRD from the treasury to the community over two years. Its goal was to boost community engagement and activity on the network.

Still, the incentive program also carries the potential risk of increasing the token’s circulating supply, which could lead to selling pressure. In fact, issues over token distribution have plagued Radix since its launch.

Specifically, large allocations for the team and early contributors have led to consistent selling pressure. So far, the token is down more than 99% from its all-time high achieved in November 2021, months after its launch.

Crypto trader turns $2K PEPE into $43M, sells for $10M profit