Track market-moving stories before they get noisy

SAN DIEGO--(BUSINESS WIRE)---- $WIX #Wixcom--Robbins LLP is investigating whether Wix misled investors regarding the competitiveness and performance of its AI offerings.

SAN FRANCISCO, July 23, 2026 (GLOBE NEWSWIRE) -- Investors in Wix.com Ltd. (NASDAQ: WIX) saw the price of their shares tank $20.56 (-27%) on May 13, 2026, wiping out over $1.1 billion of the company’s market capitalization, after Wix announced its Q1 2026 financial results and a massive 46% year-over-year increase in operating expenses and questions over the company’s ability to defend its core business.

The news and severe market reaction have prompted national shareholder rights law firm Hagens Berman to open an investigation into whether Wix may have misled investors about the nature of its spending and, if so, whether the federal securities laws may have been violated. The firm urges Wix investors who suffered significant losses to contact the firm now to discuss their rights.

Wix.com Ltd. (WIX) Investigation: 

Global web development platform company Wix faces AI disruption concerns over whether traditional website builders can maintain competitive moats as AI-native tools proliferate and enable non-technical users to create web presence without needing platforms like Wix.

To confront this challenge, Wix positioned AI initiatives, Base44 and Harmony, as a two-pronged defense against the vibe coding trend threatening the company’s core business.

The company has assured investors that “[w]e expect innovation-driven growth to be accompanied by high impact but disciplined investments to fully unlock the market opportunity ahead for both Wix and Base44.”

In contrast, investors’ expectations were dashed on May 13, 2026. That day, Wix revealed aggressive and front-loaded AI compute expenses for Harmony and Base44. More specifically, the rapid expansion of Base44 and Harmony rollout radically altered Wix’s cost structure primarily through front-loading sales and marketing (“S&M”) expenses. Collectively, the initiatives drove non-GAAP S&M expenses to $190.7 million, a year-over-year 88% increase that caused the company’s non-GAAP operating margin to collapse from 21% during the prior year period to just 5% while sending its quarterly operating expenses up 46% from the prior year period.

The market swiftly reacted, scalping over $1.1 billion from Wix’s market capitalization that day and prompting analysts’ surprise over the magnitude of the margin miss.

“We’re investigating whether Wix may have intentionally understated the adverse effects of its AI initiatives on its operating results,” said Reed Kathrein, the Hagens Berman partner leading the firm’s investigation.

If you invested in Wix and have substantial losses, or have knowledge that may assist the firm’s investigation, submit your losses now »

If you’d like more information and answers to frequently asked questions about the firm’s Wix investigation, read more »

Whistleblowers: Persons with non-public information regarding Wix should consider their options to help in the investigation or take advantage of the SEC Whistleblower program. Under the new program, whistleblowers who provide original information may receive rewards totaling up to 30 percent of any successful recovery made by the SEC. For more information, call Reed Kathrein at 844-916-0895 or email [email protected].

About Hagens Berman
Hagens Berman is a global plaintiffs’ rights complex litigation firm focusing on corporate accountability. The firm is home to a robust practice and represents investors as well as whistleblowers, workers, consumers and others in cases achieving real results for those harmed by corporate negligence and other wrongdoings. Hagens Berman’s team has secured more than $2.9 billion in this area of law. More about the firm and its successes can be found at hbsslaw.com. Follow the firm for updates and news at @ClassActionLaw. 

Attorney Advertising. Prior results do not guarantee a similar outcome in any future case.

Contact:
Reed Kathrein, 844-916-0895

NEW YORK, July 21, 2026 (GLOBE NEWSWIRE) -- Pomerantz LLP is investigating claims on behalf of investors of Wix.com Ltd. (“Wix” or the “Company”) (NASDAQ: WIX).  Such investors are advised to contact Danielle Peyton at [email protected] or 646-581-9980, ext. 7980.

The investigation concerns whether Wix and certain of its officers and/or directors have engaged in securities fraud or other unlawful business practices. 

[Click here for information about joining the class action]

On May 13, 2026, Wix released its Q1 2026 financial results.  Wix reported earnings and revenue below consensus expectations, and a sharp decline in operating margins which it largely attributed to softness in its professional developer business.  Specifically, Wix acknowledged that its professional developer customers were using competing AI tools, its new Wix Harmony platform had “holes” and “missing capabilities,” there had been delays in delivering product updates and innovation to professional developer customers, and as a result the Company had fallen behind “the workflow and the needs of” professional developers. 

On this news, Wix’s stock price fell $20.56 per share, or 27%, to close at $55.32 per share on May 13, 2026.

Pomerantz LLP, with offices in New York, Chicago, Los Angeles, London, Paris, and Tel Aviv, is acknowledged as one of the premier firms in the areas of corporate, securities, and antitrust class litigation. Founded by the late Abraham L. Pomerantz, known as the dean of the class action bar, Pomerantz pioneered the field of securities class actions. Today, more than 85 years later, Pomerantz continues in the tradition he established, fighting for the rights of the victims of securities fraud, breaches of fiduciary duty, and corporate misconduct. The Firm has recovered numerous multimillion-dollar damages awards on behalf of class members. See www.pomlaw.com.

Attorney advertising. Prior results do not guarantee similar outcomes.

CONTACT: 
Danielle Peyton 
Pomerantz LLP 
[email protected] 
646-581-9980 ext. 7980   

In the latest close session, Wix.com (WIX - Free Report) was down 2.54% at $51.45. The stock's change was less than the S&P 500's daily loss of 1.01%. Elsewhere, the Dow lost 0.77%, while the tech-heavy Nasdaq lost 1.4%.

The cloud-based web development company's shares have seen an increase of 24.24% over the last month, surpassing the Computer and Technology sector's loss of 3.73% and the S&P 500's gain of 0.32%.

Market participants will be closely following the financial results of Wix.com in its upcoming release. The company plans to announce its earnings on August 4, 2026. The company's earnings per share (EPS) are projected to be $1.19, reflecting a 47.81% decrease from the same quarter last year. Meanwhile, the Zacks Consensus Estimate for revenue is projecting net sales of $556.66 million, up 13.62% from the year-ago period.

Looking at the full year, the Zacks Consensus Estimates suggest analysts are expecting earnings of $4.57 per share and revenue of $2.26 billion. These totals would mark changes of -37.57% and +13.33%, respectively, from last year.

Investors should also note any recent changes to analyst estimates for Wixcom. These recent revisions tend to reflect the evolving nature of short-term business trends. Hence, positive alterations in estimates signify analyst optimism regarding the business and profitability.

Our research suggests that these changes in estimates have a direct relationship with upcoming stock price performance. To exploit this, we've formed the Zacks Rank, a quantitative model that includes these estimate changes and presents a viable rating system.

The Zacks Rank system, which ranges from #1 (Strong Buy) to #5 (Strong Sell), has an impressive outside-audited track record of outperformance, with #1 stocks generating an average annual return of +25% since 1988. Over the past month, the Zacks Consensus EPS estimate has shifted 58.73% downward. Wix.com is holding a Zacks Rank of #3 (Hold) right now.

Looking at its valuation, Wix.com is holding a Forward P/E ratio of 11.55. This indicates a discount in contrast to its industry's Forward P/E of 12.9.

It's also important to note that WIX currently trades at a PEG ratio of 0.73. The PEG ratio is akin to the commonly utilized P/E ratio, but this measure also incorporates the company's anticipated earnings growth rate. By the end of yesterday's trading, the Computers - IT Services industry had an average PEG ratio of 0.98.

The Computers - IT Services industry is part of the Computer and Technology sector. This group has a Zacks Industry Rank of 87, putting it in the top 36% of all 250+ industries.

The Zacks Industry Rank is ordered from best to worst in terms of the average Zacks Rank of the individual companies within each of these sectors. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.

Make sure to utilize Zacks.com to follow all of these stock-moving metrics, and more, in the coming trading sessions.

The freelance economy and the digital storefront market are colliding as businesses rethink how they operate. Deciding between Upwork (UPWK +2.33%) and Wix.com (WIX +0.99%) requires weighing platform growth against margin stability.

Upwork connects companies with remote talent through its marketplace, while Wix provides the infrastructure for building and managing a professional online presence. Both companies are navigating the shift toward artificial intelligence, making them interesting studies in how digital service platforms evolve to meet changing enterprise and small business needs in 2026.

The case for UpworkUpwork operates a marketplace connecting businesses with independent professionals for remote work. This ecosystem serves everyone from small entrepreneurs to Fortune 100 enterprises across 90 countries.

In its 2025 fiscal year (FY), revenue reached $787.8 million, representing growth of 2.4% over the prior year. The company reported net income of $115.4 million for the period. This resulted in a net margin of 14.7%, which measures the percentage of revenue remaining after all expenses are paid.

As of its December 2025 balance sheet, the debt-to-equity ratio is 0.6x. This ratio compares total debt to shareholder equity to show how a company funds its assets. The current ratio is 1.5x, indicating the company has $1.50 in current assets for every $1.00 in short-term liabilities. Free cash flow for FY 2025 was $242.5 million, which is the cash a company generates after accounting for capital expenditures. Note that stock-based compensation (SBC) represented 26.3% of operating cash flow, which inflates reported cash generation since SBC is a non-cash expense added back in the cash flow statement.

The case for Wix.comWix provides a comprehensive website builder and domain registrar service powered by artificial intelligence. Its platform includes design tools, hosting, and marketing features for creators and developers. While Wix is technically part of the tech stocks landscape, it acts as a critical utility for millions of global users.

During FY 2025, revenue reached $2.0 billion, a growth rate of 13.2% compared to the previous year. The company recorded net income of $50.6 million. The net margin for this period was 2.5%, suggesting a lower portion of sales translated into bottom-line profit compared to its peer.

Based on the December 2025 balance sheet, the debt-to-equity ratio is -4.3x, which means total liabilities exceed shareholder equity. This was due to the company’s massive stock buybacks, including a Dutch auction. The current ratio stands at 1.2x, representing the company's ability to cover its short-term debts with short-term assets. Free cash flow for FY 2025 was $574.3 million. Note that stock-based compensation represented 40.7% of operating cash flow.

Risk profile comparisonUpwork faces a class action lawsuit investigation regarding the accuracy of its reported revenue growth. Regulatory uncertainty regarding worker classification and new international AI rules also pose risks to its marketplace model. Furthermore, the company must manage $361 million in convertible notes maturing in August of 2026. Failure to refinance this debt could limit its ability to invest in research and development.

Wix must maintain its technological edge against competitors such as Adobe. The rapid advancement of AI could lower the barrier to entry for website creation, potentially commoditizing its core service. Additionally, macroeconomic shifts often lead small businesses to cut spending on subscription-based software tools. Ongoing global economic volatility remains a primary concern for its subscriber growth.

Valuation comparisonUpwork appears to be the more value-oriented choice based on its lower earnings multiple, while Wix trades at a higher premium for its superior growth.

MetricUpworkWix.comSector BenchmarkForward P/E6.0x10.7x24.8xP/S ratio1.5x1.5xn/aSector benchmark uses the SPDR XLI sector ETF. Valuation metrics sourced from Financial Modeling Prep (FMP) and may differ from other data providers.

Upwork and Wix are two businesses heavily impacted by the arrival of artificial intelligence. Upwork’s foundation as a platform for freelance work could fundamentally change as AI automates a variety of tasks previously handled by humans. Wix’s core website creation business could be replaced by AI solutions.

As a result of the uncertainty around how their businesses will evolve in the AI era, shares of both Upwork and Wix have fallen substantially in 2026. This creates a buy opportunity, but which is the better choice? I would pick up Wix stock.

Upwork offers a great platform for freelance talent, but whether those workers have the skills to use AI effectively and how businesses ultimately leverage AI in their operations is out of Upwork’s control. Its 2026 full-year forecast for revenue between $760 million to $790 million suggests a choppy year ahead. The low end of that range represents a decline from $787.8 million in 2025 sales.

Wix is seeing strong sales growth thanks to its acquisition of Base44, a platform that uses AI to build websites and apps. For 2026, it expects revenue growth in the mid-teens percentage year over year, demonstrating a business that remains resilient in the face of AI disruption.

NEW YORK, July 14, 2026 (GLOBE NEWSWIRE) -- Pomerantz LLP is investigating claims on behalf of investors of Wix.com Ltd. (“Wix” or the “Company”) (NASDAQ: WIX).  Such investors are advised to contact Danielle Peyton at [email protected] or 646-581-9980, ext. 7980.

The investigation concerns whether Wix and certain of its officers and/or directors have engaged in securities fraud or other unlawful business practices. 

[Click here for information about joining the class action]

On May 13, 2026, Wix released its Q1 2026 financial results.  Wix reported earnings and revenue below consensus expectations, and a sharp decline in operating margins which it largely attributed to softness in its professional developer business.  Specifically, Wix acknowledged that its professional developer customers were using competing AI tools, its new Wix Harmony platform had “holes” and “missing capabilities,” there had been delays in delivering product updates and innovation to professional developer customers, and as a result the Company had fallen behind “the workflow and the needs of” professional developers. 

On this news, Wix’s stock price fell $20.56 per share, or 27%, to close at $55.32 per share on May 13, 2026.

Pomerantz LLP, with offices in New York, Chicago, Los Angeles, London, Paris, and Tel Aviv, is acknowledged as one of the premier firms in the areas of corporate, securities, and antitrust class litigation. Founded by the late Abraham L. Pomerantz, known as the dean of the class action bar, Pomerantz pioneered the field of securities class actions. Today, more than 85 years later, Pomerantz continues in the tradition he established, fighting for the rights of the victims of securities fraud, breaches of fiduciary duty, and corporate misconduct. The Firm has recovered numerous multimillion-dollar damages awards on behalf of class members. See www.pomlaw.com.

Attorney advertising. Prior results do not guarantee similar outcomes.  

CONTACT: 
Danielle Peyton 
Pomerantz LLP 
[email protected] 
646-581-9980 ext. 7980 

Avishai Abrahami, the CEO of Wix, says that AI is getting "too much credit." AI Even the CEO behind a buzzy AI coding platform says Silicon Valley is overselling AI.

On an episode of the "20VC" podcast released on Monday, Avishai Abrahami, the CEO of Wix, a web design company that acquired the vibe-coding platform Base44, addressed one of the industry's biggest debates: AI's ability to replace traditional software and human employees.

"I would love to say the team in three years, we will be a thousand people in Base44 and a thousand people in Wix, and everything else would be AI agents. I'm not so sure it is possible,"Abrahami said. "I think that we all give too much credit for AI and what it can do."

He added that AI is not doing well "for a lot of the things" at detailed levels.

The CEO said that vibe coding, for example, was far from a perfect solution. Wix bought Base44 for $80 million last year, and Abrahami said it has invested $200 million into the platform.

"You try to build anything very complicated, it's hard when you're trying to do visual editing. It's really annoying," he said. "You're not going to vibe code Shopify no matter how good you are."

In another example, Abrahami said the company tried several times to buy AI customer support systems but had to build its own after being disappointed with the off-the-shelf options. He also said that he is not prioritizing swapping human customer support with AI.

"I would not be that concerned with LLM replacing every kind of white-collar jobs," he said. "It's not that smart. It keeps making silly mistakes. It's not very good."

Abrahami's comments follow a rough year for Wix. Its shares have fallen almost 50% as investors question whether AI-powered website builders will erode its core business.

Wix is in a unique position compared to other software providers: While its stock is being punished by industry-wide "SaaSpocalypse" fears, it has reported double-digit revenue growth from Base44.

Read next

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AI

Wix.com (WIX - Free Report) is one of the stocks most watched by Zacks.com visitors lately. So, it might be a good idea to review some of the factors that might affect the near-term performance of the stock.

Shares of this cloud-based web development company have returned +4.4% over the past month versus the Zacks S&P 500 composite's +1.6% change. The Zacks Computers - IT Services industry, to which Wix.com belongs, has lost 5.7% over this period. Now the key question is: Where could the stock be headed in the near term?

Although media reports or rumors about a significant change in a company's business prospects usually cause its stock to trend and lead to an immediate price change, there are always certain fundamental factors that ultimately drive the buy-and-hold decision.

Earnings Estimate RevisionsRather than focusing on anything else, we at Zacks prioritize evaluating the change in a company's earnings projection. This is because we believe the fair value for its stock is determined by the present value of its future stream of earnings.

Our analysis is essentially based on how sell-side analysts covering the stock are revising their earnings estimates to take the latest business trends into account. When earnings estimates for a company go up, the fair value for its stock goes up as well. And when a stock's fair value is higher than its current market price, investors tend to buy the stock, resulting in its price moving upward. Because of this, empirical studies indicate a strong correlation between trends in earnings estimate revisions and short-term stock price movements.

Wix.com is expected to post earnings of $1.19 per share for the current quarter, representing a year-over-year change of -47.8%. Over the last 30 days, the Zacks Consensus Estimate has changed +205.6%.

The consensus earnings estimate of $4.57 for the current fiscal year indicates a year-over-year change of -37.6%. This estimate has changed +37.9% over the last 30 days.

For the next fiscal year, the consensus earnings estimate of $7.08 indicates a change of +54.9% from what Wix.com is expected to report a year ago. Over the past month, the estimate has changed +3.5%.

With an impressive externally audited track record, our proprietary stock rating tool -- the Zacks Rank -- is a more conclusive indicator of a stock's near-term price performance, as it effectively harnesses the power of earnings estimate revisions. The size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, has resulted in a Zacks Rank #3 (Hold) for Wix.com.

The chart below shows the evolution of the company's forward 12-month consensus EPS estimate:

12 Month EPS

Revenue Growth ForecastWhile earnings growth is arguably the most superior indicator of a company's financial health, nothing happens as such if a business isn't able to grow its revenues. After all, it's nearly impossible for a company to increase its earnings for an extended period without increasing its revenues. So, it's important to know a company's potential revenue growth.

For Wix.com, the consensus sales estimate for the current quarter of $556.66 million indicates a year-over-year change of +13.6%. For the current and next fiscal years, $2.26 billion and $2.54 billion estimates indicate +13.3% and +12.5% changes, respectively.

Last Reported Results and Surprise HistoryWix.com reported revenues of $541.17 million in the last reported quarter, representing a year-over-year change of +14.3%. EPS of $0.68 for the same period compares with $1.55 a year ago.

Compared to the Zacks Consensus Estimate of $543.79 million, the reported revenues represent a surprise of -0.48%. The EPS surprise was -43.8%.

Over the last four quarters, Wix.com surpassed consensus EPS estimates three times. The company topped consensus revenue estimates two times over this period.

ValuationNo investment decision can be efficient without considering a stock's valuation. Whether a stock's current price rightly reflects the intrinsic value of the underlying business and the company's growth prospects is an essential determinant of its future price performance.

Comparing the current value of a company's valuation multiples, such as its price-to-earnings (P/E), price-to-sales (P/S), and price-to-cash flow (P/CF), to its own historical values helps ascertain whether its stock is fairly valued, overvalued, or undervalued, whereas comparing the company relative to its peers on these parameters gives a good sense of how reasonable its stock price is.

As part of the Zacks Style Scores system, the Zacks Value Style Score (which evaluates both traditional and unconventional valuation metrics) organizes stocks into five groups ranging from A to F (A is better than B; B is better than C; and so on), making it helpful in identifying whether a stock is overvalued, rightly valued, or temporarily undervalued.

Wix.com is graded C on this front, indicating that it is trading at par with its peers. Click here to see the values of some of the valuation metrics that have driven this grade.

ConclusionThe facts discussed here and much other information on Zacks.com might help determine whether or not it's worthwhile paying attention to the market buzz about Wix.com. However, its Zacks Rank #3 does suggest that it may perform in line with the broader market in the near term.

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Israel-based software company Wix has launched a partnership with U.S. Bank-owned payment processor Elavon.

The collaboration, announced Tuesday (July 7), is designed to enhance the recently launched Elavon Business Solutions (EBS) platform by combining the company’s small business payments/software capabilities with Wix’s website creation and unified commerce technology.

“At Elavon, our commitment is to help small businesses succeed—no matter where they are in their journey,” Pari Sawant, global chief product officer at Elavon, said in a news release. “Elavon Business Solutions reflects that commitment by giving businesses the flexibility to start quickly, operate efficiently and scale with confidence. Through our partnership with Wix, we’re delivering a unified platform that brings together payments, digital capabilities and human support—so business owners can focus on growth, not complexity.”

According to the release, EBS brings payments and vertical specific software into one platform, letting business owners manage operations across channels with less complexity and more visibility. The addition of Wix lets businesses “seamlessly establish a digital presence and connect online and in-person sales in one cohesive system,” the release added.

The companies said their combined offering is structured to offer packages for businesses at different stages of their lifecycle, such as tools to help new businesses quickly establish a digital presence, as well as more advanced solutions for businesses looking to scale.

“Wix is focused on making advanced digital tools simple and accessible for every business,” said Anthony Scaglione, executive vice president of global sales at Wix. “Together with Elavon, we’re delivering a seamless, tiered platform that brings commerce, payments and digital presence into one solution—helping small businesses choose what’s right for them today and scale for what’s next.”

In other small business-related news, recent PYMNTS Intelligence research shows that while traditional banks are still the dominant provider when these businesses need to make international payments, FinTech companies are catching up.

They’re doing so, PYMNTS wrote last week, by combining faster digital experiences with services aimed at businesses dealing with global trade. Instead of replacing banks, many small- to medium-sized businesses (SMBs) seem to be developing a broader payments toolkit as international commerce becomes more common.

“Among internationally active SMBs in the United States, satisfaction with payment providers remains high across nearly every category,” the report added. “FinTech firms stand out by pairing strong customer ratings with rising adoption, suggesting that businesses value providers that can simplify what has traditionally been a complicated process.”

Wix.com (WIX - Free Report) ended the recent trading session at $50.21, demonstrating a +1.74% change from the preceding day's closing price. This move outpaced the S&P 500's daily gain of 0.72%. On the other hand, the Dow registered a gain of 0.3%, and the technology-centric Nasdaq increased by 1.12%.

Prior to today's trading, shares of the cloud-based web development company had lost 5.8% was narrower than the Computer and Technology sector's loss of 6.12% and lagged the S&P 500's loss of 0.9%.

Market participants will be closely following the financial results of Wix.com in its upcoming release. On that day, Wix.com is projected to report earnings of $1.19 per share, which would represent a year-over-year decline of 47.81%. In the meantime, our current consensus estimate forecasts the revenue to be $556.66 million, indicating a 13.62% growth compared to the corresponding quarter of the prior year.

Looking at the full year, the Zacks Consensus Estimates suggest analysts are expecting earnings of $4.57 per share and revenue of $2.26 billion. These totals would mark changes of -37.57% and +13.33%, respectively, from last year.

Investors should also note any recent changes to analyst estimates for Wixcom. These revisions typically reflect the latest short-term business trends, which can change frequently. As such, positive estimate revisions reflect analyst optimism about the business and profitability.

Empirical research indicates that these revisions in estimates have a direct correlation with impending stock price performance. Investors can capitalize on this by using the Zacks Rank. This model considers these estimate changes and provides a simple, actionable rating system.

The Zacks Rank system, running from #1 (Strong Buy) to #5 (Strong Sell), holds an admirable track record of superior performance, independently audited, with #1 stocks contributing an average annual return of +25% since 1988. Within the past 30 days, our consensus EPS projection has moved 37.89% higher. Right now, Wix.com possesses a Zacks Rank of #3 (Hold).

Investors should also note Wix.com's current valuation metrics, including its Forward P/E ratio of 10.8. This valuation marks a discount compared to its industry average Forward P/E of 12.96.

Meanwhile, WIX's PEG ratio is currently 0.68. The PEG ratio bears resemblance to the frequently used P/E ratio, but this parameter also includes the company's expected earnings growth trajectory. The Computers - IT Services was holding an average PEG ratio of 1 at yesterday's closing price.

The Computers - IT Services industry is part of the Computer and Technology sector. This industry currently has a Zacks Industry Rank of 103, which puts it in the top 42% of all 250+ industries.

The Zacks Industry Rank gauges the strength of our industry groups by measuring the average Zacks Rank of the individual stocks within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.

To follow WIX in the coming trading sessions, be sure to utilize Zacks.com.

NEW YORK, July 01, 2026 (GLOBE NEWSWIRE) -- Leading securities law firm Bleichmar Fonti & Auld LLP announces an investigation into Wix.com Ltd. (NASDAQ:WIX) for potential securities fraud after its significant stock drop.

If you invested in Wix, you are encouraged to obtain additional information by visiting: https://www.bfalaw.com/cases/wix-class-action-lawsuit.

Key Details of the Wix ($WIX) Class Action Investigation:

Investigation Overview: Securities fraud regarding Wix’s misrepresentations to investors regarding demand, AI competition, and its ability to deliver new products and innovation to sustain growth.Stock Decline: May 13, 2026 – 27% Stock DropAction: Contact BFA Law to discuss your rights
Why is Wix Being Investigated for Securities Fraud?

Wix provides a platform for creating and managing websites without coding. The company has recently increased focus on artificial intelligence tools, including its AI-powered website builder, Wix Harmony, and its acquisition of the AI application platform Base44.

BFA is investigating whether Wix made false and misleading statements to investors regarding demand from professional designers, AI competition, and its ability to deliver new products and innovation to sustain growth.

Why did Wix’s Stock Drop?

On May 13, 2026, Wix released its 1Q 2026 financial results. The company reported earnings and revenue below consensus expectations, and a sharp decline in operating margins which it largely attributed to softness in its professional developer business. Specifically, Wix acknowledged that its professional developer customers were using competing AI tools, its new Wix Harmony platform had “holes” and “missing capabilities,” there had been delays in delivering product updates and innovation to professional developer customers, and as a result the company had fallen behind “the workflow and the needs of” professional developers.

This news caused the price of Wix stock to decline $20.56 per share, or 27%, from a closing price of $75.88 per share on May 12, 2026, to $55.32 per share on May 13, 2026.

Click here for more information: https://www.bfalaw.com/cases/wix-class-action-lawsuit.

What Can You Do?

If you invested in Wix, you may have legal options and are encouraged to submit your information to the firm.

All representation is on a contingency fee basis; there is no cost to you. Shareholders are not responsible for any court costs or expenses of litigation. The firm will seek court approval for any potential fees and expenses.

Submit your information by visiting:

https://www.bfalaw.com/cases/wix-class-action-lawsuit

Or contact:

Adam McCall
[email protected]
212.789.3619

Why Bleichmar Fonti & Auld LLP?

BFA is a leading international law firm representing plaintiffs in securities class actions and shareholder litigation. It has been named a top plaintiff law firm by Chambers USA, The Legal 500, and ISS SCAS, and its attorneys have been named “Elite Trial Lawyers” by the National Law Journal, “Litigation Stars” by Benchmark Litigation, among the top “500 Leading Plaintiff Financial Lawyers” by Lawdragon, “Titans of the Plaintiffs’ Bar” by Law360 and “SuperLawyers” by Thomson Reuters.

Most recently, The Legal 500 awarded BFA the most client satisfaction accolades of any plaintiff’s securities litigation law firm, with clients noting: “[t]here is no better service provider in the practice area,” “[t]he interest of the client is always front and center,” and “[t]here isn’t a better firm in this space.” One testimonial described the firm as “nimble and entrepreneurial,” with a “relentless focus on adding value for clients.” 

Among its recent notable successes, BFA recovered over $900 million in value from Tesla, Inc.’s Board of Directors, as well as $420 million from Teva Pharmaceutical Ind. Ltd.

For more information about BFA and its attorneys, please visit https://www.bfalaw.com.

https://www.bfalaw.com/cases/wix-class-action-lawsuit

Attorney advertising. Past results do not guarantee future outcomes.

In the latest trading session, Wix.com (WIX - Free Report) closed at $41.72, marking a -2.07% move from the previous day. This change lagged the S&P 500's 0.01% loss on the day. At the same time, the Dow added 0.14%, and the tech-heavy Nasdaq lost 0.46%.

Shares of the cloud-based web development company witnessed a loss of 20.31% over the previous month, trailing the performance of the Computer and Technology sector with its loss of 2.57%, and the S&P 500's loss of 1.4%.

Investors will be eagerly watching for the performance of Wix.com in its upcoming earnings disclosure. The company is predicted to post an EPS of $1.19, indicating a 47.81% decline compared to the equivalent quarter last year. Alongside, our most recent consensus estimate is anticipating revenue of $557.09 million, indicating a 13.71% upward movement from the same quarter last year.

For the full year, the Zacks Consensus Estimates are projecting earnings of $4.58 per share and revenue of $2.26 billion, which would represent changes of -37.43% and +13.53%, respectively, from the prior year.

Additionally, investors should keep an eye on any recent revisions to analyst forecasts for Wixcom. Recent revisions tend to reflect the latest near-term business trends. Therefore, positive revisions in estimates convey analysts' confidence in the business performance and profit potential.

Our research reveals that these estimate alterations are directly linked with the stock price performance in the near future. To take advantage of this, we've established the Zacks Rank, an exclusive model that considers these estimated changes and delivers an operational rating system.

The Zacks Rank system, ranging from #1 (Strong Buy) to #5 (Strong Sell), possesses a remarkable history of outdoing, externally audited, with #1 stocks returning an average annual gain of +25% since 1988. Over the past month, the Zacks Consensus EPS estimate has moved 40.37% higher. Wix.com presently features a Zacks Rank of #3 (Hold).

Looking at valuation, Wix.com is presently trading at a Forward P/E ratio of 9.31. Its industry sports an average Forward P/E of 12.65, so one might conclude that Wix.com is trading at a discount comparatively.

Also, we should mention that WIX has a PEG ratio of 0.59. The PEG ratio bears resemblance to the frequently used P/E ratio, but this parameter also includes the company's expected earnings growth trajectory. As of the close of trade yesterday, the Computers - IT Services industry held an average PEG ratio of 1.11.

The Computers - IT Services industry is part of the Computer and Technology sector. This group has a Zacks Industry Rank of 150, putting it in the bottom 39% of all 250+ industries.

The strength of our individual industry groups is measured by the Zacks Industry Rank, which is calculated based on the average Zacks Rank of the individual stocks within these groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.

Keep in mind to rely on Zacks.com to watch all these stock-impacting metrics, and more, in the succeeding trading sessions.

Wix.com (WIX - Free Report) has been one of the most searched-for stocks on Zacks.com lately. So, you might want to look at some of the facts that could shape the stock's performance in the near term.

Shares of this cloud-based web development company have returned -26.9% over the past month versus the Zacks S&P 500 composite's -1.3% change. The Zacks Computers - IT Services industry, to which Wix.com belongs, has lost 9.5% over this period. Now the key question is: Where could the stock be headed in the near term?

While media releases or rumors about a substantial change in a company's business prospects usually make its stock 'trending' and lead to an immediate price change, there are always some fundamental facts that eventually dominate the buy-and-hold decision-making.

Revisions to Earnings EstimatesRather than focusing on anything else, we at Zacks prioritize evaluating the change in a company's earnings projection. This is because we believe the fair value for its stock is determined by the present value of its future stream of earnings.

Our analysis is essentially based on how sell-side analysts covering the stock are revising their earnings estimates to take the latest business trends into account. When earnings estimates for a company go up, the fair value for its stock goes up as well. And when a stock's fair value is higher than its current market price, investors tend to buy the stock, resulting in its price moving upward. Because of this, empirical studies indicate a strong correlation between trends in earnings estimate revisions and short-term stock price movements.

For the current quarter, Wix.com is expected to post earnings of $1.20 per share, indicating a change of -47.4% from the year-ago quarter. The Zacks Consensus Estimate has changed +62.4% over the last 30 days.

For the current fiscal year, the consensus earnings estimate of $4.66 points to a change of -36.3% from the prior year. Over the last 30 days, this estimate has changed +60.9%.

For the next fiscal year, the consensus earnings estimate of $7.23 indicates a change of +55.2% from what Wix.com is expected to report a year ago. Over the past month, the estimate has changed +5.7%.

With an impressive externally audited track record, our proprietary stock rating tool -- the Zacks Rank -- is a more conclusive indicator of a stock's near-term price performance, as it effectively harnesses the power of earnings estimate revisions. The size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, has resulted in a Zacks Rank #3 (Hold) for Wix.com.

The chart below shows the evolution of the company's forward 12-month consensus EPS estimate:

12 Month EPS

Revenue Growth ForecastEven though a company's earnings growth is arguably the best indicator of its financial health, nothing much happens if it cannot raise its revenues. It's almost impossible for a company to grow its earnings without growing its revenue for long periods. Therefore, knowing a company's potential revenue growth is crucial.

In the case of Wix.com, the consensus sales estimate of $557.82 million for the current quarter points to a year-over-year change of +13.9%. The $2.27 billion and $2.57 billion estimates for the current and next fiscal years indicate changes of +13.8% and +13.5%, respectively.

Last Reported Results and Surprise HistoryWix.com reported revenues of $541.17 million in the last reported quarter, representing a year-over-year change of +14.3%. EPS of $0.68 for the same period compares with $1.55 a year ago.

Compared to the Zacks Consensus Estimate of $543.79 million, the reported revenues represent a surprise of -0.48%. The EPS surprise was -43.8%.

Over the last four quarters, Wix.com surpassed consensus EPS estimates three times. The company topped consensus revenue estimates two times over this period.

ValuationWithout considering a stock's valuation, no investment decision can be efficient. In predicting a stock's future price performance, it's crucial to determine whether its current price correctly reflects the intrinsic value of the underlying business and the company's growth prospects.

While comparing the current values of a company's valuation multiples, such as price-to-earnings (P/E), price-to-sales (P/S), and price-to-cash flow (P/CF), with its own historical values helps determine whether its stock is fairly valued, overvalued, or undervalued, comparing the company relative to its peers on these parameters gives a good sense of the reasonability of the stock's price.

As part of the Zacks Style Scores system, the Zacks Value Style Score (which evaluates both traditional and unconventional valuation metrics) organizes stocks into five groups ranging from A to F (A is better than B; B is better than C; and so on), making it helpful in identifying whether a stock is overvalued, rightly valued, or temporarily undervalued.

Wix.com is graded C on this front, indicating that it is trading at par with its peers. Click here to see the values of some of the valuation metrics that have driven this grade.

Bottom LineThe facts discussed here and much other information on Zacks.com might help determine whether or not it's worthwhile paying attention to the market buzz about Wix.com. However, its Zacks Rank #3 does suggest that it may perform in line with the broader market in the near term.

In the latest trading session, Wix.com (WIX - Free Report) closed at $42.05, marking a -5.6% move from the previous day. The stock trailed the S&P 500, which registered a daily loss of 1.22%. Meanwhile, the Dow lost 0.98%, and the Nasdaq, a tech-heavy index, lost 1.35%.

Shares of the cloud-based web development company have depreciated by 16.61% over the course of the past month, underperforming the Computer and Technology sector's gain of 1.19%, and the S&P 500's gain of 1.56%.

The investment community will be paying close attention to the earnings performance of Wix.com in its upcoming release. On that day, Wix.com is projected to report earnings of $1.2 per share, which would represent a year-over-year decline of 47.37%. Our most recent consensus estimate is calling for quarterly revenue of $557.82 million, up 13.86% from the year-ago period.

For the entire fiscal year, the Zacks Consensus Estimates are projecting earnings of $4.66 per share and a revenue of $2.27 billion, representing changes of -36.34% and +13.76%, respectively, from the prior year.

Investors should also pay attention to any latest changes in analyst estimates for Wixcom. Such recent modifications usually signify the changing landscape of near-term business trends. As such, positive estimate revisions reflect analyst optimism about the business and profitability.

Our research shows that these estimate changes are directly correlated with near-term stock prices. To take advantage of this, we've established the Zacks Rank, an exclusive model that considers these estimated changes and delivers an operational rating system.

The Zacks Rank system, ranging from #1 (Strong Buy) to #5 (Strong Sell), possesses a remarkable history of outdoing, externally audited, with #1 stocks returning an average annual gain of +25% since 1988. Over the past month, the Zacks Consensus EPS estimate has shifted 96.88% downward. Currently, Wix.com is carrying a Zacks Rank of #3 (Hold).

Looking at valuation, Wix.com is presently trading at a Forward P/E ratio of 9.55. For comparison, its industry has an average Forward P/E of 14.42, which means Wix.com is trading at a discount to the group.

We can also see that WIX currently has a PEG ratio of 0.6. This metric is used similarly to the famous P/E ratio, but the PEG ratio also takes into account the stock's expected earnings growth rate. By the end of yesterday's trading, the Computers - IT Services industry had an average PEG ratio of 1.11.

The Computers - IT Services industry is part of the Computer and Technology sector. This industry currently has a Zacks Industry Rank of 170, which puts it in the bottom 31% of all 250+ industries.

The Zacks Industry Rank gauges the strength of our industry groups by measuring the average Zacks Rank of the individual stocks within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.

Ensure to harness Zacks.com to stay updated with all these stock-shifting metrics, among others, in the next trading sessions.

, /PRNewswire/ -- Investors in Wix.com Ltd. (NASDAQ: WIX) saw the price of their shares tank $20.56 (-27%) on May 13, 2026, wiping out over $1.1 billion of the company's market capitalization, after Wix announced its Q1 2026 financial results and a massive 46% year-over-year increase in operating expenses and questions over the company's ability to defend its core business.

The news and severe market reaction have prompted national shareholder rights law firm Hagens Berman to open an investigation into whether Wix may have misled investors about the nature of its spending and, if so, whether the federal securities laws may have been violated. The firm urges Wix investors who suffered significant losses to contact the firm now to discuss their rights.

Visit: www.hbsslaw.com/investor-fraud/wix
Contact the Firm Now: [email protected]
                                       844-916-0895

Wix.com Ltd. (WIX) Investigation:

Global web development platform company Wix faces AI disruption concerns over whether traditional website builders can maintain competitive moats as AI-native tools proliferate and enable non-technical users to create web presence without needing platforms like Wix.

To confront this challenge, Wix positioned AI initiatives, Base44 and Harmony, as a two-pronged defense against the vibe coding trend threatening the company's core business.

The company has assured investors that "[w]e expect innovation-driven growth to be accompanied by high impact but disciplined investments to fully unlock the market opportunity ahead for both Wix and Base44."

In contrast, investors' expectations were dashed on May 13, 2026. That day, Wix revealed aggressive and front-loaded AI compute expenses for Harmony and Base44.  More specifically, the rapid expansion of Base44 and Harmony rollout radically altered Wix's cost structure primarily through front-loading sales and marketing ("S&M") expenses. Collectively, the initiatives drove non-GAAP S&M expenses to $190.7 million, a year-over-year 88% increase that caused the company's non-GAAP operating margin to collapse from 21% during the prior year period to just 5% while sending its quarterly operating expenses up 46% from the prior year period.

The market swiftly reacted, scalping over $1.1 billion from Wix's market capitalization that day and prompting analysts' surprise over the magnitude of the margin miss.

"We're investigating whether Wix may have intentionally understated the adverse effects of its AI initiatives on its operating results," said Reed Kathrein, the Hagens Berman partner leading the firm's investigation.

If you invested in Wix and have substantial losses, or have knowledge that may assist the firm's investigation, submit your losses now »

If you'd like more information and answers to frequently asked questions about the firm's Wix  investigation, read more »

Whistleblowers: Persons with non-public information regarding Wix should consider their options to help in the investigation or take advantage of the SEC Whistleblower program. Under the new program, whistleblowers who provide original information may receive rewards totaling up to 30 percent of any successful recovery made by the SEC. For more information, call Reed Kathrein at 844-916-0895 or email [email protected].

About Hagens Berman
Hagens Berman is a global plaintiffs' rights complex litigation firm focusing on corporate accountability. The firm is home to a robust practice and represents investors as well as whistleblowers, workers, consumers and others in cases achieving real results for those harmed by corporate negligence and other wrongdoings. Hagens Berman's team has secured more than $2.9 billion in this area of law. More about the firm and its successes can be found at hbsslaw.com. Follow the firm for updates and news at @ClassActionLaw. 

SOURCE Hagens Berman Sobol Shapiro LLP

Key Takeaways Shopify grew GMV 35% to $101 billion, with revenues up 34% and strong enterprise traction.Wix is gaining momentum with AI tools and Base44, which reached $150 million in annual recurring revenues.Both companies are investing in AI, but face execution challenges as digital commerce evolves. The e-commerce industry continues to evolve rapidly as businesses of all sizes increasingly rely on digital storefronts to reach customers. Against this backdrop, Shopify Inc. (SHOP - Free Report) and Wix.com Ltd. (WIX - Free Report) have emerged as two prominent players, helping merchants build, manage and grow their online presence.

While Shopify has established itself as a leading commerce platform with a strong ecosystem of merchants, payment solutions and fulfillment capabilities, Wix has gained traction through its user-friendly website-building tools and expanding e-commerce offerings. Both companies are benefiting from the ongoing shift toward online selling, but their growth strategies, financial performance and market opportunities differ significantly. As investors look for exposure to the expanding digital commerce market, the question remains: which of these two stocks is currently in a stronger position to deliver long-term value?

The Case for SHOPShopify continues to demonstrate exceptional growth at a scale few e-commerce companies can match. In the first quarter of 2026, gross merchandise volume (“GMV”) increased 35% year over year to $101 billion, marking the second consecutive quarter in which merchants sold more than $100 billion worth of goods on the platform. Revenues climbed 34%, while free cash flow reached $476 million. Growth was broad-based across merchant sizes, geographies and sales channels, highlighting the strength of Shopify's ecosystem.

The company is also gaining traction among larger merchants, with the number of businesses generating more than $100 million in annual GMV nearly doubling over the last two years. These trends suggest Shopify is successfully expanding beyond its small-business roots and capturing a larger share of enterprise commerce.

Shopify is positioning itself as a major beneficiary of the AI-driven transformation in commerce. The company has integrated artificial intelligence across its platform, helping merchants automate store management, marketing and operational tasks. Its AI assistant, Sidekick, is seeing strong adoption, with weekly active shops using the tool increasing fourfold year over year.

Management believes Shopify's 20 years of commerce data, spanning millions of merchants and billions of products, provides a significant advantage in building AI-powered solutions. As entrepreneurship becomes more accessible through AI, Shopify expects a larger pool of merchants to enter the market, creating a long-term growth opportunity for the platform.

Shopify's opportunity extends well beyond website creation. The company continues to deepen merchant relationships through payments, financial services, advertising and AI-powered shopping channels. Shopify Payments processed $67 billion in GMV during the quarter, while Shop Pay volume jumped 59% year over year. It is also benefiting from emerging AI commerce channels, with AI-driven traffic to Shopify stores rising eightfold and orders generated through AI searches increasing nearly thirteenfold from the prior year. These initiatives strengthen merchant retention, increase monetization opportunities and reinforce Shopify's position as a comprehensive commerce platform rather than simply an e-commerce software provider.

Despite its strong momentum, Shopify faces growing execution challenges as the commerce landscape evolves. The company is making significant investments in AI-driven commerce, betting that new shopping experiences powered by platforms such as ChatGPT and other AI agents will accelerate merchant growth. However, the pace and economics of this shift remain uncertain. Competition from technology giants, payment providers and other commerce platforms is intensifying as AI reshapes how consumers discover and purchase products.

In addition, Shopify's transaction-based business model remains tied to merchant sales activity, making it vulnerable to slowdowns in consumer spending. To justify its growth narrative, Shopify must continue to attract merchants, expand enterprise adoption and successfully monetize new AI-powered commerce opportunities.

The Case for WIXWix is rapidly strengthening its position in the AI-powered website creation market. Management believes the company's two decades of experience in web creation, extensive infrastructure and integrated product ecosystem provide a durable competitive advantage as AI reshapes the industry. During the quarter, Wix introduced its own proprietary large language model to power Wix Harmony, the AI website-building platform.

According to management, the internally developed model delivers faster performance, better user outcomes and lower operating costs than third-party alternatives. Harmony is already helping improve user conversion rates and driving stronger adoption of premium subscriptions and business solutions, reinforcing Wix's ability to monetize AI innovation.

Wix's acquisition of Base44 is creating a meaningful new avenue for growth. The AI-powered application creation platform reached $150 million in annual recurring revenues by mid-May, up sharply from $100 million in early March. Management highlighted strong user demand, improving retention trends and growing monetization across the platform. Base44 is also expanding Wix's addressable market beyond traditional website creation by enabling entrepreneurs and businesses to build custom applications. Combined with healthy cohort performance, higher subscription conversions and strong retention among existing users, Base44 gives Wix another growth driver that could support revenue expansion and market-share gains in the years ahead.

Despite the encouraging AI momentum, Wix continues to face challenges in its partner business. Management acknowledged that partner-related growth slowed more than expected due to smaller customer cohorts and reduced marketing spending in recent quarters. In addition, gross payment volume growth remained soft as small and medium-sized businesses on the platform continued to face macroeconomic pressure. While Wix expects new AI products and platform enhancements to reaccelerate growth eventually, execution risks remain as it works to revive partner momentum and navigate a still-uncertain economic environment.

How Does the Consensus Estimate Compare for SHOP & WIX?The Zacks Consensus Estimate for Shopify’s 2026 sales and earnings per share (EPS) indicates year-over-year increases of 27.3% and 55.6%, respectively. In the past 60 days, earnings estimates for 2026 have increased from $1.77 to $1.82 per share.

SHOP Earnings Estimate Trend
Image Source: Zacks Investment Research

The Zacks Consensus Estimate for WIX’s 2026 sales and EPS implies year-over-year growth of 13.8% and a decrease of 36.3%, respectively. In the past 60 days, earnings estimates for 2026 have decreased from $6.38 to $4.66 per share.

WIX Earnings Estimate Trend
Image Source: Zacks Investment Research

Price Performance & Valuation of SHOP & WIXShopify stock has declined 5.6% in the past year against the S&P 500’s growth of 27%. Meanwhile, WIX’s shares have declined 74% in the same time.

SHOP & WIX Stock Performance
Image Source: Zacks Investment Research

Shopify is trading at a forward 12-month price-to-sales (P/S) ratio of 8.61. Wix's forward 12-month P/S multiple sits at 1.01 over the same time frame.

P/S (F12M)
Image Source: Zacks Investment Research

End NotesWhile both Shopify and Wix are benefiting from the growing adoption of AI and digital commerce tools, the former appears to be in a stronger position today. The company is delivering faster revenue growth, expanding its presence among large enterprises and building a broader commerce ecosystem that spans payments, financial services, marketing and AI-driven shopping experiences.

Shopify's growth is also supported by rising earnings expectations and strong momentum across merchant acquisition and engagement. In contrast, Wix remains primarily focused on website creation and is still working through challenges in its partner business while integrating newer growth initiatives such as Base44.

Although Wix offers a more attractive valuation and has executed well on AI innovation, Shopify's larger scale, stronger growth trajectory, expanding commerce capabilities and improving earnings outlook give it a clearer path to long-term value creation. As a result, Shopify appears better positioned to capitalize on the next phase of e-commerce and AI-driven commerce evolution.

Both stocks presently carry a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

June 15, 2026 09:00 ET  | Source: Wix.com, Ltd.

Users can now generate Wix Harmony websites directly within Microsoft 365 Copilot without context switching

NEW YORK - Wix (Nasdaq: WIX) Wix today announced its collaboration with Microsoft to bring Wix Harmony website creation into Microsoft 365 Copilot.  Anyone can now create and access Wix Harmony directly via Copilot's generally available support for the Open AI Apps SDK, meeting users where they’re already working. The integration also gives access to the entire Wix ecosystem to enable entrepreneurs and businesses to not only launch a digital presence but also manage business logic and analyze performance directly within the Microsoft 365 interface, turning a chat window into a powerful engine for growth.

Within Microsoft 365 Copilot, users can simply describe the website they want via voice or text, detailing their business, goals and brand style. Then a complete, production-ready Wix Harmony website will be generated on Wix's enterprise-grade infrastructure, with built-in capabilities for commerce, scheduling, payments, SEO and GEO, accessibility, performance, security, and more. Users can then continue the workflow in the same conversation to add relevant business capabilities, analyze performance and implement changes through natural language. 

“Wix Harmony enables anyone to optimize their digital experience and turn ideas into reality,” said Shahar Talmi, GM of Developer Platform at Wix. “With this collaboration, users can now also build within Microsoft 365 Copilot, eliminating the need to jump between tools. As creation moves into chat-based interfaces, Wix Harmony ensures that building a professional website is as simple and intuitive as asking for it in the platform you’re already on.” 

"Bringing the Wix Harmony website creation experience into Microsoft 365 Copilot reflects where work is headed,” said Bryan Goode, CVP of Business Applications and Agents at Microsoft. "Through an interactive, chat‑based experience, teams can design, build, and manage sites directly in the flow of their work. Our goal is to make it easy to create and move work forward while reducing toggling and context switching as much as possible.”

To begin, connect the Wix app, then simply prompt “@Wix” in the chat. The website can be accessed and managed directly from Microsoft 365 Copilot or through the Wix Business Manager. Users can manage inventory, get analytics, update product pricing, manage their bookings, and more.

The Wix app is available to Microsoft 365 Copilot users in supported markets. 

About Wix.com Ltd.
Wix’s vision is to simplify complex technologies and deliver the best tools for every type of user and business to create online. Powered by advanced AI and enterprise-grade infrastructure, Wix is trusted by millions of users worldwide. Founded in 2006 and strengthened by the acquisition in 2025 of Base44, the no-code application platform, Wix is continuing to build for the future of the internet.

For more about Wix, please visit our Press Room.

Media Relations Contact:  [email protected] 

Wix Partners with Microsoft 365 Copilot to Bring Website Creation into the Flow of Work

Wix Partners with Microsoft 365 Copilot to Bring Website Creation into the Flow of Work Users can now generate Wix Harmony websites directly within Microsoft 365 Copilot without context sw...

The website-building and web-services platform said that it is scaling back parts of its business as part of a broader organizational realignment, moves that are expected to weigh on bookings and revenue growth in 2026.

, /PRNewswire/ -- The Schall Law Firm, a national shareholder rights litigation firm, announces that it is investigating claims on behalf of investors of Wix.com Ltd. ("Wix" or "the Company") (NASDAQ: WIX) for violations of the securities laws.

The investigation focuses on whether the Company issued false and/or misleading statements and/or failed to disclose information pertinent to investors. Wix released its Q1 2026 financial results on May 13, 2026. The Company's revenue and earnings fell short of consensus expectations, blaming a sharp decline in operating margins on weakness in the professional developer business. The Company admitted that customers were using competing AI tools as its Wix Harmony platform suffered from "missing capabilities." Based on this news, shares of Wix fell by 27% on the same day.

If you are a shareholder who suffered a loss, click here to participate.

We also encourage you to contact Brian Schall of the Schall Law Firm, 2049 Century Park East, Suite 2460, Los Angeles, CA 90067, at 310-301-3335, to discuss your rights free of charge. You can also reach us through the firm's website at www.schallfirm.com, or by email at [email protected].

The Schall Law Firm represents investors around the world and specializes in securities class action lawsuits and shareholder rights litigation.

This press release may be considered Attorney Advertising in some jurisdictions under the applicable law and rules of ethics.

CONTACT:

The Schall Law Firm 
Brian Schall, Esq.
310-301-3335
[email protected]
www.schallfirm.com

SOURCE The Schall Law Firm

LOS ANGELES--(BUSINESS WIRE)--The Law Offices of Frank R. Cruz continues its investigation of Wix.com Ltd. (“Wix” or the “Company”) (NASDAQ: WIX) on behalf of investors concerning the Company’s possible violations of federal securities laws.

IF YOU ARE AN INVESTOR WHO LOST MONEY ON WIX.COM LTD. (WIX), CLICK HERE TO INQUIRE ABOUT POTENTIALLY PURSUING A CLAIM TO RECOVER YOUR LOSS.

What Is The Investigation About?

On May 13, 2026, Wix released its first quarter 2026 financial results, including earnings per share of $0.68, a 56% decline year over year, and an operating margin of only 5%, compared to 21% in the prior year.

In the accompanying earnings call, the Company’s Chief Financial Officer, Lior Shemesh, stated margin results were “driven by elevated investments in Base44” the Company’s AI tool, and the Company “continue[s] to incur elevated AI compute costs as we scale to meet stronger-than-expected Base44 demand and maximize gross profit dollars.” The Company’s Co-Founder and President, Nir Zohar, also acknowledged Wix’s other AI tool, Wix Harmony, was experiencing customers “pointing out to us specific holes, if you may, or missing capabilities.”

On this news, Wix’s stock price fell $20.56, or 27.1%, to close at $55.32 per share on May 13, 2026, thereby injuring investors.

Then, on June 8, 2026, Wix unveiled a sweeping organizational restructuring that includes a 20% workforce reduction and slashing financial expectations for 2026.

The Company said that organizational changes are expected to reduce bookings by about $50 million and revenue by around $25 million. Wix now expects full-year bookings to grow in the low-teens percentage rate, down from previous expectations of midteens percentage growth. Full-year and second-quarter revenue growth were also downgraded to low- to midteens percentage growth from midteens.

On this news, Wix’s stock price fell as much as 7% during intraday trading on June 8, 2026, thereby injuring investors further.

Contact Us To Participate or Learn More:

If you purchased Wix securities, have information or would like to learn more about these claims, or have any questions concerning this announcement or your rights or interests with respect to these matters, please contact us:

The Law Offices of Frank R. Cruz,
2121 Avenue of the Stars, Suite 800,
Century City, California 90067 
Call us at: 310-914-5007
Email us at: [email protected]
Visit our website at: www.frankcruzlaw.com. 
Follow us for updates on Twitter at twitter.com/FRC_LAW.

If you inquire by email, please include your mailing address, telephone number, and number of shares purchased.

This press release may be considered Attorney Advertising in some jurisdictions under the applicable law and ethical rules.

More News From The Law Offices of Frank R. Cruz

NEW YORK, June 09, 2026 (GLOBE NEWSWIRE) -- Pomerantz LLP is investigating claims on behalf of investors of Wix.com Ltd. (“Wix” or the “Company”) (NASDAQ: WIX). Such investors are advised to contact Danielle Peyton at [email protected] or 646-581-9980, ext. 7980.

The investigation concerns whether Wix and certain of its officers and/or directors have engaged in securities fraud or other unlawful business practices. 

[Click here for information about joining the class action]

On May 13, 2026, Wix released its Q1 2026 financial results. Wix reported earnings and revenue below consensus expectations, and a sharp decline in operating margins which it largely attributed to softness in its professional developer business. Specifically, Wix acknowledged that its professional developer customers were using competing AI tools, its new Wix Harmony platform had “holes” and “missing capabilities,” there had been delays in delivering product updates and innovation to professional developer customers, and as a result the Company had fallen behind “the workflow and the needs of” professional developers. 

On this news, Wix’s stock price fell $20.56 per share, or 27%, to close at $55.32 per share on May 13, 2026.

Pomerantz LLP, with offices in New York, Chicago, Los Angeles, London, Paris, and Tel Aviv, is acknowledged as one of the premier firms in the areas of corporate, securities, and antitrust class litigation. Founded by the late Abraham L. Pomerantz, known as the dean of the class action bar, Pomerantz pioneered the field of securities class actions. Today, more than 85 years later, Pomerantz continues in the tradition he established, fighting for the rights of the victims of securities fraud, breaches of fiduciary duty, and corporate misconduct. The Firm has recovered numerous multimillion-dollar damages awards on behalf of class members. See www.pomlaw.com.

Attorney advertising. Prior results do not guarantee similar outcomes.

CONTACT: 
Danielle Peyton 
Pomerantz LLP 
[email protected] 
646-581-9980 ext. 7980 

NEW YORK, June 10, 2026 (GLOBE NEWSWIRE) -- Leading securities law firm Bleichmar Fonti & Auld LLP announces an investigation into Wix.com Ltd. (NASDAQ:WIX) for potential securities fraud after its significant stock drop.

If you invested in Wix, you are encouraged to obtain additional information by visiting: https://www.bfalaw.com/cases/wix-class-action-lawsuit.

Key Details of the Wix ($WIX) Class Action Investigation:

Investigation Overview: Securities fraud regarding Wix’s misrepresentations to investors regarding demand, AI competition, and its ability to deliver new products and innovation to sustain growth.Stock Decline: May 13, 2026 – 27% Stock DropAction: Contact BFA Law to discuss your rights Why is Wix Being Investigated for Securities Fraud?

Wix provides a platform for creating and managing websites without coding. The company has recently increased focus on artificial intelligence tools, including its AI-powered website builder, Wix Harmony, and its acquisition of the AI application platform Base44.

BFA is investigating whether Wix made false and misleading statements to investors regarding demand from professional designers, AI competition, and its ability to deliver new products and innovation to sustain growth.

Why did Wix’s Stock Drop?

On May 13, 2026, Wix released its 1Q 2026 financial results. The company reported earnings and revenue below consensus expectations, and a sharp decline in operating margins which it largely attributed to softness in its professional developer business. Specifically, Wix acknowledged that its professional developer customers were using competing AI tools, its new Wix Harmony platform had “holes” and “missing capabilities,” there had been delays in delivering product updates and innovation to professional developer customers, and as a result the company had fallen behind “the workflow and the needs of” professional developers.

This news caused the price of Wix stock to decline $20.56 per share, or 27%, from a closing price of $75.88 per share on May 12, 2026, to $55.32 per share on May 13, 2026.

Click here for more information: https://www.bfalaw.com/cases/wix-class-action-lawsuit.

What Can You Do?

If you invested in Wix, you may have legal options and are encouraged to submit your information to the firm.

All representation is on a contingency fee basis; there is no cost to you. Shareholders are not responsible for any court costs or expenses of litigation. The firm will seek court approval for any potential fees and expenses.

Submit your information by visiting:

https://www.bfalaw.com/cases/wix-class-action-lawsuit

Or contact:

Adam McCall
[email protected]
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Why Bleichmar Fonti & Auld LLP?

BFA is a leading international law firm representing plaintiffs in securities class actions and shareholder litigation. It has been named a top plaintiff law firm by Chambers USA, The Legal 500, and ISS SCAS, and its attorneys have been named “Elite Trial Lawyers” by the National Law Journal, “Litigation Stars” by Benchmark Litigation, among the top “500 Leading Plaintiff Financial Lawyers” by Lawdragon, “Titans of the Plaintiffs’ Bar” by Law360 and “SuperLawyers” by Thomson Reuters. Among its recent notable successes, BFA recovered over $900 million in value from Tesla, Inc.’s Board of Directors, as well as $420 million from Teva Pharmaceutical Ind. Ltd.

For more information about BFA and its attorneys, please visit https://www.bfalaw.com.

https://www.bfalaw.com/cases/wix-class-action-lawsuit

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Wix Headless now lets developers and AI agents provision a complete Wix business backend directly from the Stripe Projects command-line interface (CLI)

NEW YORK - Wix (Nasdaq: WIX) today announced that it has been named a provider in Stripe Projects, connecting the Stripe Projects command-line interface (CLI) directly to Wix Headless. The integration enables anyone to go from a business idea to a live, revenue-ready operation without leaving Stripe Projects. As part of the Stripe Projects developer preview, Wix Headless can now be provisioned from the Stripe Projects CLI as part of a modern application stack, giving teams a faster path from new repository to a live business environment.

Stripe Projects lets developers and AI agents set up services and return credentials from the command line. As a provider in that workflow, Wix Headless becomes a business backend developers can bring up in the same flow they use to define the rest of their stack.

With a single flow, developers can provision the full Wix business backend: commerce, bookings, CMS, CRM, events and memberships. It is the same composable, API-first infrastructure that powers millions of Wix businesses, now wired into a developer’s environment from the first command. Instead of assembling multiple vendors and stitching together SaaS tools, teams connect to one backend that already has payments, inventory, scheduling and content management working together, with a dashboard their clients can run themselves. Resources stay in the user’s own Wix accounts.

“We believe the way developers provision their stack is changing. Stripe Projects is a big part of that. Being a provider means that when someone spins up their next project, they can have a complete Wix business backend ready to build on, without ever leaving their terminal. That’s a workflow we’re excited to be part of,” said Shahar Talmi, GM of Developer Platform at Wix.

As a co-design and launch partner in the Stripe Projects developer preview, Wix helped shape how the Wix Headless integration works: what gets provisioned, how credentials are scoped and returned, and how the flow handles new and existing accounts. The goal is a flow that is deterministic whether a developer runs it or an agent does. Safer credential delivery and clear ownership were designed in from the start, so keys are not copy-pasted between tools and resources live in the user’s own accounts. The setup is repeatable across environments without a new onboarding guide every time.
This is a developer preview and Wix is seeking feedback from teams building agent-assisted workflows or looking to go from code to a live business environment with less configuration and fewer scripts.

To try Wix Headless with Stripe Projects, developers can install the Stripe CLI, then run:
stripe projects init my-app
stripe projects add wix/headless
For a deeper walkthrough of how the integration works and what you can build, visit the Wix Headless blog here. 

About Wix.com Ltd.
Wix’s vision is to simplify complex technologies and deliver the best tools for every type of user and business to create online. Powered by advanced AI and enterprise-grade infrastructure, Wix is trusted by millions of users worldwide. Founded in 2006 and strengthened by the acquisition in 2025 of Base44, the no-code application platform, Wix is continuing to build for the future of the internet.

For more about Wix, please visit our Press Room.
Media Relations Contact: [email protected]

Wix Brings the Wix Headless Business Backend to Stripe Projects

Wix Brings the Wix Headless Business Backend to Stripe Projects Wix Headless now lets developers and AI agents provision a complete Wix business backend directly fr...

, /PRNewswire/ -- Pomerantz LLP is investigating claims on behalf of investors of Wix.com Ltd. ("Wix" or the "Company") (NASDAQ: WIX). Such investors are advised to contact Danielle Peyton at [email protected] or 646-581-9980, ext. 7980.

The investigation concerns whether Wix and certain of its officers and/or directors have engaged in securities fraud or other unlawful business practices. 

[Click here for information about joining the class action]

On May 13, 2026, Wix released its Q1 2026 financial results.  Wix reported earnings and revenue below consensus expectations, and a sharp decline in operating margins which it largely attributed to softness in its professional developer business.  Specifically, Wix acknowledged that its professional developer customers were using competing AI tools, its new Wix Harmony platform had "holes" and "missing capabilities," there had been delays in delivering product updates and innovation to professional developer customers, and as a result the Company had fallen behind "the workflow and the needs of" professional developers. 

On this news, Wix's stock price fell $20.56 per share, or 27%, to close at $55.32 per share on May 13, 2026.

Pomerantz LLP, with offices in New York, Chicago, Los Angeles, London, Paris, and Tel Aviv, is acknowledged as one of the premier firms in the areas of corporate, securities, and antitrust class litigation. Founded by the late Abraham L. Pomerantz, known as the dean of the class action bar, Pomerantz pioneered the field of securities class actions. Today, more than 85 years later, Pomerantz continues in the tradition he established, fighting for the rights of the victims of securities fraud, breaches of fiduciary duty, and corporate misconduct. The Firm has recovered numerous multimillion-dollar damages awards on behalf of class members. See www.pomlaw.com.

Attorney advertising. Prior results do not guarantee similar outcomes. 

CONTACT:
Danielle Peyton
Pomerantz LLP
[email protected]
646-581-9980 ext. 7980 

SOURCE Pomerantz LLP

In the latest close session, Wix.com (WIX - Free Report) was down 4.54% at $44.11. The stock fell short of the S&P 500, which registered a gain of 1.75% for the day. Meanwhile, the Dow gained 1.86%, and the Nasdaq, a tech-heavy index, added 2.54%.

The stock of cloud-based web development company has fallen by 16.47% in the past month, lagging the Computer and Technology sector's loss of 3.11% and the S&P 500's loss of 1.63%.

Analysts and investors alike will be keeping a close eye on the performance of Wix.com in its upcoming earnings disclosure. The company is expected to report EPS of $1.15, down 49.56% from the prior-year quarter. Meanwhile, the Zacks Consensus Estimate for revenue is projecting net sales of $558.62 million, up 14.02% from the year-ago period.

For the entire fiscal year, the Zacks Consensus Estimates are projecting earnings of $4.53 per share and a revenue of $2.27 billion, representing changes of -38.11% and +13.92%, respectively, from the prior year.

Additionally, investors should keep an eye on any recent revisions to analyst forecasts for Wixcom. These latest adjustments often mirror the shifting dynamics of short-term business patterns. Consequently, upward revisions in estimates express analysts' positivity towards the business operations and its ability to generate profits.

Research indicates that these estimate revisions are directly correlated with near-term share price momentum. To benefit from this, we have developed the Zacks Rank, a proprietary model which takes these estimate changes into account and provides an actionable rating system.

The Zacks Rank system ranges from #1 (Strong Buy) to #5 (Strong Sell). It has a remarkable, outside-audited track record of success, with #1 stocks delivering an average annual return of +25% since 1988. Over the past month, the Zacks Consensus EPS estimate has shifted 116.51% downward. Wix.com is holding a Zacks Rank of #3 (Hold) right now.

Digging into valuation, Wix.com currently has a Forward P/E ratio of 10.19. Its industry sports an average Forward P/E of 14.14, so one might conclude that Wix.com is trading at a discount comparatively.

Meanwhile, WIX's PEG ratio is currently 0.64. Comparable to the widely accepted P/E ratio, the PEG ratio also accounts for the company's projected earnings growth. Computers - IT Services stocks are, on average, holding a PEG ratio of 1.09 based on yesterday's closing prices.

The Computers - IT Services industry is part of the Computer and Technology sector. This group has a Zacks Industry Rank of 164, putting it in the bottom 33% of all 250+ industries.

The Zacks Industry Rank is ordered from best to worst in terms of the average Zacks Rank of the individual companies within each of these sectors. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.

Be sure to use Zacks.com to monitor all these stock-influencing metrics, and more, throughout the forthcoming trading sessions.