Track market-moving stories before they get noisy

NEW YORK -- Wix.com Ltd. (Nasdaq: WIX), today announced that it will report its results for the third quarter ended September 30, 2026 before the market opens on November 10, 2026. Management will host a conference call that morning at 8:30 a.m. ET to answer questions about the Company's financial results. Prior to the conference call, Wix will issue a press release reporting these results along with a shareholder update and additional materials at https://investors.wix.com/.

What:Wix Third Quarter 2026 Results Conference CallWhen: Tuesday, November 10, 2026Time: 8:30 a.m. ET Webcast
Register here
Replay &Replay is available for 12 monthsMaterials:https://investors.wix.com/  About Wix.com Ltd.
Wix’s vision is to simplify complex technologies and deliver the best tools for every type of user and business to create online. Powered by advanced AI and enterprise-grade infrastructure, Wix is trusted by millions of users worldwide. Founded in 2006 and strengthened by the acquisition in 2025 of Base44, the no-code application platform, Wix is continuing to build for the future of the internet.

For more about Wix, please visit our Press Room
Investor Relations: [email protected] 
Media Relations: [email protected]

In the latest close session, Wix.com (WIX - Free Report) was up +2.63% at $76.98. The stock outperformed the S&P 500, which registered a daily gain of 0.41%. At the same time, the Dow lost 0.07%, and the tech-heavy Nasdaq gained 1.11%.

Heading into today, shares of the cloud-based web development company had lost 4.43% over the past month, lagging the Computer and Technology sector's loss of 0.92% and the S&P 500's gain of 1.46%.

Market participants will be closely following the financial results of Wix.com in its upcoming release. On that day, Wix.com is projected to report earnings of $1.32 per share, which would represent a year-over-year decline of 21.43%. Our most recent consensus estimate is calling for quarterly revenue of $566.94 million, up 12.22% from the year-ago period.

For the full year, the Zacks Consensus Estimates are projecting earnings of $4.28 per share and revenue of $2.26 billion, which would represent changes of -41.53% and +13.29%, respectively, from the prior year.

Additionally, investors should keep an eye on any recent revisions to analyst forecasts for Wixcom. Such recent modifications usually signify the changing landscape of near-term business trends. As a result, upbeat changes in estimates indicate analysts' favorable outlook on the business health and profitability.

Empirical research indicates that these revisions in estimates have a direct correlation with impending stock price performance. Investors can capitalize on this by using the Zacks Rank. This model considers these estimate changes and provides a simple, actionable rating system.

The Zacks Rank system, spanning from #1 (Strong Buy) to #5 (Strong Sell), boasts an impressive track record of outperformance, audited externally, with #1 ranked stocks yielding an average annual return of +25% since 1988. Within the past 30 days, our consensus EPS projection remained stagnant. At present, Wix.com boasts a Zacks Rank of #3 (Hold).

From a valuation perspective, Wix.com is currently exchanging hands at a Forward P/E ratio of 17.54. This expresses a premium compared to the average Forward P/E of 14.57 of its industry.

It is also worth noting that WIX currently has a PEG ratio of 1.98. The PEG ratio bears resemblance to the frequently used P/E ratio, but this parameter also includes the company's expected earnings growth trajectory. As of the close of trade yesterday, the Computers - IT Services industry held an average PEG ratio of 1.3.

The Computers - IT Services industry is part of the Computer and Technology sector. This industry, currently bearing a Zacks Industry Rank of 91, finds itself in the top 37% echelons of all 250+ industries.

The Zacks Industry Rank gauges the strength of our individual industry groups by measuring the average Zacks Rank of the individual stocks within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.

To follow WIX in the coming trading sessions, be sure to utilize Zacks.com.

 | Source: Wix.com, Ltd.

With Link’s wallet for agents,  Symphony's AI agents go from flagging what needs attention to handling it, keeping inventory stocked, bills paid, and deadlines met on the owner's behalf, with every purchase approved first

NEW YORK Wix.com Ltd. (NASDAQ: WIX), today announced that Symphony by Wix, the standalone multi-agent system for small and medium-sized businesses and solopreneurs, now connects to Link, Stripe’s  digital wallet. The integration allows Symphony's team of AI agents to make payments on the business owner's behalf, taking execution one step further. Symphony's agents already know how a business operates and work as a coordinated team across it, executing tasks and surfacing growth opportunities. With Link connected, they can now carry that work through to payments, so a task is finished rather than handed back to the owner.

Most AI tools for business stop at insight. They find the problem, draft the email, or flag the risk, and then hand the final step back to the owner. With Link connected, Symphony's agents can carry tasks through to payment, with business owners approving each purchase before it is made. For small business owners, that means stock is reordered before it runs out, invoices are paid before they fall overdue, and entry fees are covered before a deadline passes, none of it landing back on the owner's to-do list. 

Every payment runs inside a system the owner controls. With Link's wallet for agents, buyers review and approve each spend request, while Stripe uses a secure payment token or one-time virtual card for the transaction.  In practice, it can play out across the whole life of a business:

A new owner is setting up their business. Symphony identifies the required registration fees and pays them, so the business is registered before the first sale.A candle shop's best-selling scent drops below five units. Symphony reorders from the usual supplier and pays overnight, so the owner wakes up to "reordered" rather than "almost out."A supplier invoice lands on a Friday afternoon. Symphony confirms the amount matches the purchase order and pays it that day, instead of it sitting until the owner has a free hour.A local farmer’s market closes applications in three days. Symphony pays the entry fee right away, so the opportunity is secured rather than left on a list that expires.A customer leaves a two-star review over a late delivery. Symphony sends a complimentary gift card the same day to make good. Symphony's agents never see the owner's underlying payment details, and each card is capped at the approved amount. Approval can be given within a 10-minute window from any device, by WhatsApp or SMS.

"Since launch, Symphony has been built to act on behalf of business owners, not just advise them," said Ronny Elkayam, COO of Wix. "Connecting Link is the last mile of that promise. An agent that can find an overdue invoice or an expiring grant deadline is useful. An agent that can get it paid, with the owner's approval and inside clear limits, is a teammate. That is the difference between knowing what to do and having it handled."

“People start businesses to solve problems and serve customers. Routine tasks like ordering supplies and paying bills take valuable time away from that work,” said Jay Shah, business lead for Link at Stripe. “With Link’s wallet for agents, Symphony can handle more of those tasks, giving business owners more time to focus on what matters most to them."

The Link integration follows Symphony's August launch and extends the platform's expansion into the operational layer of how SMBs manage, automate, and grow. The connection is rolling out to Symphony users with a US-based Link account, with payments made in US dollars.
Find out more here. 

About Wix.com Ltd. 

Wix's vision is to simplify complex technologies and deliver the best tools for every type of user and business to create online. Powered by advanced AI and enterprise-grade infrastructure, Wix is trusted by millions of users worldwide. Founded in 2006 and strengthened by the acquisition in 2025 of Base44, the no-code application platform, Wix is continuing to build for the future of the internet.

For more about Wix, please visit our Press Room. 
Media Relations Contact: [email protected]

Symphony by Wix Integrates Link’s Wallet for Agents, Built by Stripe, Enabling AI Agents to Make Payments on Behalf of Small Businesses

Symphony by Wix Integrates Link’s Wallet for Agents, Built by Stripe, Enabling AI Agents to Make Pay... With Link’s wallet for agents, Symphony's AI agents go from flagging what needs attention to handli...

1.29K Followers

Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, but may initiate a beneficial Long position through a purchase of the stock, or the purchase of call options or similar derivatives in WIX over the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

Wix.com (WIX - Free Report) has recently been on Zacks.com's list of the most searched stocks. Therefore, you might want to consider some of the key factors that could influence the stock's performance in the near future.

Over the past month, shares of this cloud-based web development company have returned +1.6%, compared to the Zacks S&P 500 composite's +1.4% change. During this period, the Zacks Computers - IT Services industry, which Wix.com falls in, has lost 5%. The key question now is: What could be the stock's future direction?

While media releases or rumors about a substantial change in a company's business prospects usually make its stock 'trending' and lead to an immediate price change, there are always some fundamental facts that eventually dominate the buy-and-hold decision-making.

Revisions to Earnings EstimatesRather than focusing on anything else, we at Zacks prioritize evaluating the change in a company's earnings projection. This is because we believe the fair value for its stock is determined by the present value of its future stream of earnings.

We essentially look at how sell-side analysts covering the stock are revising their earnings estimates to reflect the impact of the latest business trends. And if earnings estimates go up for a company, the fair value for its stock goes up. A higher fair value than the current market price drives investors' interest in buying the stock, leading to its price moving higher. This is why empirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock price movements.

For the current quarter, Wix.com is expected to post earnings of $1.32 per share, indicating a change of -21.4% from the year-ago quarter. The Zacks Consensus Estimate remained unchanged over the last 30 days.

The consensus earnings estimate of $4.28 for the current fiscal year indicates a year-over-year change of -41.5%. This estimate has remained unchanged over the last 30 days.

For the next fiscal year, the consensus earnings estimate of $6.83 indicates a change of +59.7% from what Wix.com is expected to report a year ago. Over the past month, the estimate has remained unchanged.

Having a strong externally audited track record, our proprietary stock rating tool, the Zacks Rank, offers a more conclusive picture of a stock's price direction in the near term, since it effectively harnesses the power of earnings estimate revisions. Due to the size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, Wix.com is rated Zacks Rank #4 (Sell).

The chart below shows the evolution of the company's forward 12-month consensus EPS estimate:

12 Month EPS

Projected Revenue GrowthWhile earnings growth is arguably the most superior indicator of a company's financial health, nothing happens as such if a business isn't able to grow its revenues. After all, it's nearly impossible for a company to increase its earnings for an extended period without increasing its revenues. So, it's important to know a company's potential revenue growth.

In the case of Wix.com, the consensus sales estimate of $566.94 million for the current quarter points to a year-over-year change of +12.2%. The $2.26 billion and $2.51 billion estimates for the current and next fiscal years indicate changes of +13.3% and +11.3%, respectively.

Last Reported Results and Surprise HistoryWix.com reported revenues of $563.06 million in the last reported quarter, representing a year-over-year change of +14.9%. EPS of $1.39 for the same period compares with $2.28 a year ago.

Compared to the Zacks Consensus Estimate of $554.41 million, the reported revenues represent a surprise of +1.56%. The EPS surprise was +23.01%.

Over the last four quarters, Wix.com surpassed consensus EPS estimates three times. The company topped consensus revenue estimates two times over this period.

ValuationNo investment decision can be efficient without considering a stock's valuation. Whether a stock's current price rightly reflects the intrinsic value of the underlying business and the company's growth prospects is an essential determinant of its future price performance.

Comparing the current value of a company's valuation multiples, such as its price-to-earnings (P/E), price-to-sales (P/S), and price-to-cash flow (P/CF), to its own historical values helps ascertain whether its stock is fairly valued, overvalued, or undervalued, whereas comparing the company relative to its peers on these parameters gives a good sense of how reasonable its stock price is.

The Zacks Value Style Score (part of the Zacks Style Scores system), which pays close attention to both traditional and unconventional valuation metrics to grade stocks from A to F (an A is better than a B; a B is better than a C; and so on), is pretty helpful in identifying whether a stock is overvalued, rightly valued, or temporarily undervalued.

Wix.com is graded C on this front, indicating that it is trading at par with its peers. Click here to see the values of some of the valuation metrics that have driven this grade.

ConclusionThe facts discussed here and much other information on Zacks.com might help determine whether or not it's worthwhile paying attention to the market buzz about Wix.com. However, its Zacks Rank #4 does suggest that it may underperform the broader market in the near term.

In the latest trading session, Wix.com (WIX - Free Report) closed at $73.79, marking a -4.82% move from the previous day. This change lagged the S&P 500's 0.51% gain on the day. Meanwhile, the Dow gained 0.93%, and the Nasdaq, a tech-heavy index, added 0.48%.

The cloud-based web development company's stock has dropped by 9.6% in the past month, falling short of the Computer and Technology sector's gain of 6.54% and the S&P 500's gain of 0.74%.

Investors will be eagerly watching for the performance of Wix.com in its upcoming earnings disclosure. The company is expected to report EPS of $1.32, down 21.43% from the prior-year quarter. Meanwhile, the Zacks Consensus Estimate for revenue is projecting net sales of $566.94 million, up 12.22% from the year-ago period.

For the full year, the Zacks Consensus Estimates project earnings of $4.28 per share and a revenue of $2.26 billion, demonstrating changes of -41.53% and +13.29%, respectively, from the preceding year.

It is also important to note the recent changes to analyst estimates for Wixcom. These recent revisions tend to reflect the evolving nature of short-term business trends. Hence, positive alterations in estimates signify analyst optimism regarding the business and profitability.

Based on our research, we believe these estimate revisions are directly related to near-term stock moves. Investors can capitalize on this by using the Zacks Rank. This model considers these estimate changes and provides a simple, actionable rating system.

The Zacks Rank system, ranging from #1 (Strong Buy) to #5 (Strong Sell), possesses a remarkable history of outdoing, externally audited, with #1 stocks returning an average annual gain of +25% since 1988. Within the past 30 days, our consensus EPS projection remained stagnant. Wix.com currently has a Zacks Rank of #3 (Hold).

From a valuation perspective, Wix.com is currently exchanging hands at a Forward P/E ratio of 18.13. Its industry sports an average Forward P/E of 12.92, so one might conclude that Wix.com is trading at a premium comparatively.

One should further note that WIX currently holds a PEG ratio of 2.05. The PEG ratio is similar to the widely-used P/E ratio, but this metric also takes the company's expected earnings growth rate into account. The Computers - IT Services industry currently had an average PEG ratio of 1.38 as of yesterday's close.

The Computers - IT Services industry is part of the Computer and Technology sector. This industry currently has a Zacks Industry Rank of 101, which puts it in the top 42% of all 250+ industries.

The Zacks Industry Rank gauges the strength of our industry groups by measuring the average Zacks Rank of the individual stocks within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.

You can find more information on all of these metrics, and much more, on Zacks.com.

NEW YORK, Sept. 22, 2026 (GLOBE NEWSWIRE) -- Pomerantz LLP announces that a class action lawsuit has been filed against Wix.com Ltd. (“Wix” or the “Company”) (NASDAQ: WIX) and certain officers. The class action, filed in the United States District Court for the Northern District of Illinois, and docketed under 26-cv-08852, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Wix securities between February 19, 2025 and May 12, 2026, both dates inclusive (the “Class Period”), seeking to recover damages caused by Defendants’ violations of the federal securities laws and to pursue remedies under Sections 10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder, against the Company and certain of its top officials.

If you are an investor who purchased or otherwise acquired Wix securities during the Class Period, you have until September 22, 2026, to ask the Court to appoint you as Lead Plaintiff for the class. A copy of the Complaint can be obtained at www.pomerantzlaw.com. To discuss this action, contact Danielle Peyton at [email protected] or 646-581-9980 (or 888.4-POMLAW), toll-free, Ext. 7980. Those who inquire by e-mail are encouraged to include their mailing address, telephone number, and the number of shares purchased.  
 

[Click here for information about joining the class action]

Wix operates a cloud-based web development platform.  The Company offers various services that allow users to create, customize, and manage professional websites.

Given Wix’s core business, the Company has, at all relevant times, endeavored to remain competitive by providing its customers with artificial intelligence- (“AI”) powered offerings.  For example, in February 2025, Defendants touted Wix’s purportedly “innovati[ve]” AI technologies and solutions as a key competitive advantage the Company enjoyed.  Further, in June 2025, Wix acquired Base44, a so-called “vibe coding” platform designed to enable users to build apps and websites simply by typing descriptions, without the need for any coding experience.  Then, in January 2026, Wix launched Wix Harmony, intended to be the Company’s flagship AI site builder, with features designed to allow users to generate website designs, content, and layouts automatically based on their preferences.

Defendants consistently represented throughout the Class Period that Wix’s purported leadership in AI-powered web development set it apart from competitors with similar offerings.  In reality, the Company’s costs were accelerating at an alarming rate as it struggled to maintain its relevance in this market, particularly as competing AI technologies and services were increasingly outpacing the capabilities of Wix’s own products.

The complaint alleges that, throughout the Class Period, Defendants made materially false and misleading statements regarding the Company’s business, operations, and prospects.  Specifically, Defendants made false and/or misleading statements and/or failed to disclose that: (i) Wix had overstated the competitiveness and performance of its AI product offerings relative to those offered by other companies; (ii) Wix had understated the costs associated with developing and promoting its AI product offerings; (iii) accordingly, Defendants overstated the commercial and financial benefits of Wix’s AI product offerings; and (iv) as a result, Defendants’ public statements were materially false and misleading at all relevant times.

The truth began to emerge on May 21, 2025, when Wix issued a press release reporting its financial results for the first quarter (“Q1”) of 2025.  Although the Company reported a 12% year-over-year increase in bookings, Wix maintained its 2025 revenue guidance in the range of $1.97 billion to $2 billion, falling short of analyst expectations.  This conservative full-year guidance fueled investor and analyst concerns regarding Wix’s business and financial prospects and competition.

On this news, Wix’s stock price fell $29.40 per share, or 16.18%, to close at $152.34 per share on May 21, 2025.

On November 19, 2025, Wix reported its financial results for the third quarter of 2025.  Among other items, Wix reported that its rising post-acquisition costs to support Base44 were having a material negative impact on the Company’s financial results and mitigating the positive impacts of AI-related tailwinds.  Wix further revealed that these costs were generally comprised of AI compute and marketing costs.

On this news, Wix’s stock price fell $25.22 per share, or 19.87%, to close at $101.70 per share on November 19, 2025.

On March 27, 2026, JPMorgan issued a report on Wix, downgrading it to an “Underweight” from “Neutral” rating, and cutting its price target (“PT”) on the Company to $91.00 from $114.00.  JPMorgan explained that “our conviction to the investment case has diminished on signs of core business revenue growth deceleration”, while expressing concern “that margin improvement will be slower and more volatile than investors anticipate.”

On this news, Wix’s stock price fell $2.37 per share, or 2.65%, to close at $87.14 per share on March 27, 2026.

On April 2, 2026, UBS likewise issued a report on Wix, downgrading it to a “Neutral” from “Buy” rating, and cutting its PT on the Company to $96.00 from $145.00, “after re-evaluating its growth algorithm for the core business and its margin profile.”

On this news, Wix’s stock price fell $8.55 per share, or 9.45%, to close at $81.95 per share on April 2, 2026.

On April 7, 2026, Citizens issued an investor note on Wix, downgrading it to a “Market Perform” from “Market Outperform” rating based on, inter alia, increased costs associated with Base44 and competition concerns.

On this news, Wix’s stock price fell $3.26 per share, or 3.87%, to close at $80.99 per share on April 7, 2026.

Then, on May 13, 2026, Wix reported its Q1 2026 results, including earnings and revenue below consensus expectations, and a sharp decline in operating margins that it largely attributed to softness in its professional developer business.  On a related earnings call held the same day, Defendants acknowledged that Wix’s professional developer customers were using competing AI tools, the Company’s new Wix Harmony platform had “holes” and “missing capabilities,” there had been delays in delivering product updates and innovation to professional developer customers, and as a result the Company had fallen behind “the workflow and the needs of” professional developers.

On this news, Wix’s stock price fell $20.56 per share, or 27.1%, to close at $55.32 per share on May 13, 2026.

Pomerantz LLP, with offices in New York, Chicago, Los Angeles, London, Paris, and Tel Aviv, is acknowledged as one of the premier firms in the areas of corporate, securities, and antitrust class litigation. Founded by the late Abraham L. Pomerantz, known as the dean of the class action bar, Pomerantz pioneered the field of securities class actions. Today, more than 85 years later, Pomerantz continues in the tradition he established, fighting for the rights of the victims of securities fraud, breaches of fiduciary duty, and corporate misconduct. The Firm has recovered billions of dollars in damages awards on behalf of class members. See www.pomlaw.com. 

Attorney advertising.  Prior results do not guarantee similar outcomes.

CONTACT:
Danielle Peyton
Pomerantz LLP
[email protected]
646-581-9980 ext. 7980

NEW YORK--(BUSINESS WIRE)--Why: Rosen Law Firm, a global investor rights law firm, reminds investors about a class action lawsuit on behalf of purchasers of securities of Wix.com Ltd. (NASDAQ: WIX) between February 19, 2025 and May 12, 2026, inclusive (the “Class Period”). Wix operates a cloud-based web development platform. For more information, submit a form, email attorney Phillip Kim, or give us a call at 866-767-3653. The Allegations: Rosen Law Firm is Investigating the Allegations that Wi.

LOS ANGELES, Sept. 22, 2026 (GLOBE NEWSWIRE) -- The Portnoy Law Firm advises Wix.com, Ltd., (“Wix” or the "Company") (NASDAQ: WIX) investors of a class action on behalf of investors that bought securities between February 19, 2025 and May 12, 2026, inclusive (the “Class Period”). Wix investors have until September 23, 2026 to file a lead plaintiff motion.

Investors are encouraged to contact attorney Lesley F. Portnoy, by phone 310-692-8883 or email: [email protected], to discuss their legal rights, or join the case via https://portnoylaw.com/wix-com-ltd. The Portnoy Law Firm can provide a complimentary case evaluation and discuss investors’ options for pursuing claims to recover their losses.

Wix operates a cloud-based web development platform and offers various services that allow users to create, customize, and manage professional websites. In June 2025, Wix acquired Base44, a so-called “vibe coding” platform designed to enable users to build apps and websites simply by typing descriptions, without the need for any coding experience.

The Wix class action lawsuit alleges that defendants throughout the Class Period made false and/or misleading statements and/or failed to disclose that: (i) Wix had overstated the competitiveness and performance of its AI product offerings relative to those offered by other companies; (ii) Wix had understated the costs associated with developing and promoting its AI product offerings; and (iii) accordingly, defendants overstated the commercial and financial benefits of Wix’ AI product offerings.

On May 21, 2025, Wix issued a press release reporting its financial results for the first quarter of 2025, allegedly revealing that Wix maintained its 2025 revenue guidance in the range of $1.97 billion to $2 billion, falling short of analyst expectations. On this news, the price of Wix stock fell more than 16%, according to the complaint.

On November 19, 2025, Wix reported its financial results for the third quarter of 2025, allegedly disclosing that its rising post-acquisition costs to support Base44 were having a material negative impact on Wix’ financial results and mitigating the positive impacts of AI-related tailwinds. On this news, the price of Wix stock dropped nearly 20%, according to the complaint.

On March 27, 2026, JPMorgan issued a report on Wix, allegedly downgrading it to an “Underweight” from “Neutral” rating, and cutting its price target to $91.00 from $114.00. The complaint alleges that JPMorgan explained “our conviction to the investment case has diminished on signs of core business revenue growth deceleration,” and expressed concern “that margin improvement will be slower and more volatile than investors anticipate.” On this news, the price of Wix stock fell nearly 3% further, according to the complaint.

Then, on April 2, 2026, UBS issued a report on Wix, allegedly downgrading it to a “Neutral” from “Buy” rating, and cutting its price target to $96.00 from $145.00, “after re-evaluating its growth algorithm for the core business and its margin profile.” On this news, the price of Wix stock declined nearly 10% further, according to the complaint.

On April 7, 2026, Citizens issued an investor note on Wix, allegedly downgrading it to a “Market Perform” from “Market Outperform” rating based on, among other things, increased costs associated with Base44 and competition concerns. On this news, the price of Wix stock fell nearly 4% further, according to the complaint.

Finally, on May 13, 2026, Wix reported its financial results for the first quarter of 2026, allegedly disclosing earnings and revenue below consensus expectations, and a sharp decline in operating margins that it largely attributed to softness in its professional developer business.  On a related earnings call held the same day, defendants allegedly acknowledged that Wix’ professional developer customers were using competing AI tools, that Wix’ new Wix Harmony platform had “holes” and “missing capabilities,” that there had been delays in delivering product updates and innovation to professional developer customers, and that as a result, Wix had fallen behind “the workflow and the needs of” professional developers.  On this news, the price of Wix stock fell more than 27%, according to the complaint.

The Portnoy Law Firm represents investors in pursuing claims caused by corporate wrongdoing. The Firm’s founding partner has recovered over $5.5 billion for aggrieved investors. Attorney advertising. Prior results do not guarantee similar outcomes.

Lesley F. Portnoy, Esq.
Admitted CA, NY and TX Bar
[email protected]
310-692-8883
www.portnoylaw.com 

Attorney Advertising

NEW YORK--(BUSINESS WIRE)---- $WIX #ClassAction--Faruqi & Faruqi, LLP, a leading national securities law firm, is investigating potential claims against Wix.com Ltd. (“Wix” or the “Company”) (NASDAQ:WIX) and reminds investors of the September 22, 2026 deadline to seek the role of lead plaintiff in a federal securities class action that has been filed against the Company. Faruqi & Faruqi is a leading national securities law firm with offices in New York, Pennsylvania, California and Georgia. The firm has reco.

, /PRNewswire/ -- The DJS Law Group reminds investors of a class action lawsuit against Wix.com Ltd. ("Wix" or "the Company") (NASDAQ: WIX) for violations of §§10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder by the U.S. Securities and Exchange Commission.

Shareholders who purchased shares of WIX during the class period listed are encouraged to contact the firm regarding possible lead plaintiff appointments. Appointment as lead plaintiff is not required to partake in any recovery.

CLASS PERIOD: February 19, 2025 to May 12, 2026

DEADLINE: September 22, 2026

CASE DETAILS: According to the Complaint, the Company made false and misleading statements to the market. Wix misled investors about the strength and competitiveness of its AI tools. The Company understated the true cost of building its AI products. Based on these facts, Wix's public statements were false and materially misleading throughout the class period.

If you are a shareholder who suffered a loss, contact us to participate.

WHY DJS LAW GROUP? DJS Law Group's primary focus is to enhance investor return through balanced counseling and aggressive advocacy. As one of the founding partners of Schall Brown & Schwartz LLP (schallfirm.com), David Schwartz specializes in securities class actions, corporate governance litigation, and domestic/international M&A appraisals. Our clients are some of the largest and most sophisticated hedge funds and alternative asset managers in the world. The litigation claims of our clients are extraordinarily valuable assets that demand respect, focus, and results.

Join the case to recover your losses.

This press release may be considered Attorney Advertising in some jurisdictions under the applicable law and rules of ethics.

CONTACT:

David J. Schwartz

DJS Law Group

274 White Plains Road, Suite 1

 Eastchester, NY 10709

Phone: 914-206-9742

Email: [email protected]

SOURCE DJS Law Group LLP

NEW YORK, Sept. 21, 2026 (GLOBE NEWSWIRE) --

WHY: Rosen Law Firm, a global investor rights law firm, reminds purchasers of securities of Wix.com Ltd. (NASDAQ: WIX) between February 19, 2025 and May 12, 2026, inclusive (the “Class Period”), of the important September 22, 2026 lead plaintiff deadline.

SO WHAT: If you purchased Wix securities during the Class Period you may be entitled to compensation without payment of any out of pocket fees or costs through a contingency fee arrangement.

WHAT TO DO NEXT: To join the Wix class action, go to https://rosenlegal.com/cases/wixcom-ltd/join or call Phillip Kim, Esq. toll-free at 866-767-3653 or email [email protected] for information on the class action. A class action lawsuit has already been filed. If you wish to serve as lead plaintiff, you must move the Court no later than September 22, 2026. A lead plaintiff is a representative party acting on behalf of other class members in directing the litigation.

WHY ROSEN LAW: We encourage investors to select qualified counsel with a track record of success in leadership roles. Often, firms issuing notices do not have comparable experience, resources, or any meaningful peer recognition. Many of these firms do not actually handle securities class actions, but are merely middlemen that refer clients or partner with law firms that actually litigate the cases. Be wise in selecting counsel. The Rosen Law Firm represents investors throughout the globe, concentrating its practice in securities class actions and shareholder derivative litigation. Rosen Law Firm has achieved the largest ever securities class action settlement against a Chinese Company. Rosen Law Firm was Ranked No. 1 by ISS Securities Class Action Services for number of securities class action settlements in 2017. The firm has been ranked in the top 4 each year since 2013 and has recovered billions of dollars for investors. In 2019 alone the firm secured over $438 million for investors. In 2020, founding partner Laurence Rosen was named by law360 as a Titan of Plaintiffs’ Bar. Many of the firm’s attorneys have been recognized by Lawdragon and Super Lawyers.

DETAILS OF THE CASE: According to the lawsuit, defendants made false and/or misleading statements and/or failed to disclose that: (1) Wix had overstated the competitiveness and performance of its AI product offerings relative to those offered by other companies; (2) Wix had understated the costs associated with developing and promoting its AI product offerings; (3) accordingly, defendants overstated the commercial and financial benefits of Wix’s AI product offerings; and (4) as a result, defendants’ public statements were materially false and misleading at all relevant times. When the true details entered the market, the lawsuit claims that investors suffered damages.

To join the Wix class action, go to https://rosenlegal.com/cases/wixcom-ltd/join or call Phillip Kim, Esq. toll-free at 866-767-3653 or email [email protected] for information on the class action.

No Class Has Been Certified. Until a class is certified, you are not represented by counsel unless you retain one. You may select counsel of your choice. You may also remain an absent class member and do nothing at this point. An investor’s ability to share in any potential future recovery is not dependent upon serving as lead plaintiff.

Follow us for updates on LinkedIn: https://www.linkedin.com/company/the-rosen-law-firm, on Twitter: https://twitter.com/rosen_firm or on Facebook: https://www.facebook.com/rosenlawfirm/.

Attorney Advertising. Prior results do not guarantee a similar outcome.

-------------------------------

Contact Information:

        Laurence Rosen, Esq.
        Phillip Kim, Esq.
        The Rosen Law Firm, P.A.
        275 Madison Avenue, 40th Floor
        New York, NY 10016
        Tel: (212) 686-1060
        Toll Free: (866) 767-3653
        Fax: (212) 202-3827
        [email protected]
        www.rosenlegal.com

Boston, Massachusetts--(Newsfile Corp. - September 21, 2026) - Block & Leviton reminds investors that a securities fraud lawsuit has been filed against Wix.com Ltd. (NASDAQ: WIX) and certain of its executives. Investors who have lost money in their Wix.com Ltd. investment should contact the firm to learn more about how they might recover those losses. For more details, visit https://blockleviton.com/cases/wix.

What is this all about?

According to the lawsuit, Wix.com and certain of its executives misled investors about the company's push into AI-powered "vibe coding" website tools between February 19, 2025 and May 12, 2026. The complaint alleges that the company overstated how competitive and successful its AI offerings — including its Base44 acquisition and its Wix Harmony platform — actually were, while understating the costs of building and marketing them and the extent to which rival AI products were outpacing Wix. The complaint alleges the picture came to a head on May 13, 2026, when Wix reported disappointing first-quarter results and a sharp margin decline, and management acknowledged on its earnings call that Harmony had "holes" and "missing capabilities" and that the company had fallen behind professional developers using competing AI tools -— sending the shares down roughly 27% in a single day. Wix announced layoffs of about 20% of its workforce weeks later.

Who is eligible?

Anyone who purchased Wix.com Ltd. securities between February 19, 2025, and May 12, 2026, may be eligible, whether or not they have sold their investment. Investors should contact Block & Leviton to learn more.

What should you do next?

The deadline to seek appointment as lead plaintiff is September 22, 2026. A class has not yet been certified, and until a certification occurs, you are not represented by an attorney. If you choose to take no action, you can remain an absent class member. If you've lost money on your investment, you should contact Block & Leviton to learn more via our case website, by email at [email protected], or by phone at (888) 256-2510.

Whistleblower?

If you have non-public information about Wix.com Ltd., you should consider assisting in our investigation or working with our attorneys to file a report with the Securities Exchange Commission under their whistleblower program. Whistleblowers who provide original information to the SEC may receive rewards of up to 30% of any successful recovery. For more information, contact Block & Leviton at [email protected] or by phone at (888) 256-2510.

Why should you contact Block & Leviton?

Block & Leviton is widely regarded as one of the leading securities class action firms in the country. Our attorneys have recovered billions of dollars for defrauded investors and are dedicated to obtaining significant recoveries on behalf of our clients through active litigation in the federal courts across the country. Many of the nation's top institutional investors hire us to represent their interests. You can learn more about us at our website, www.blockleviton.com, call (888) 256-2510 or email [email protected] with any questions.

This notice may constitute attorney advertising.

CONTACT:
BLOCK & LEVITON LLP
260 Franklin St., Suite 1860
Boston, MA 02110
Phone: (888) 256-2510
Email: [email protected]

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/315287

Source: Block & Leviton LLP

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, /PRNewswire/ --  Wix.com Ltd. (NASDAQ: WIX) faces a securities class action in the wake of mid-May's massive 27% drop in the price of the company's shares after Wix announced its Q1 2026 financial results. Among the disappointments, operating expenses unexpectedly spiked 46% year-over-year leading to questions about the company's ability to defend its core business.

The case is Yappi v. Wix.com Ltd., et al., No. 26-cv-08852 (N.D. Ill.).

The lawsuit seeks to represent investors who purchased or otherwise acquired Wix securities between February 19, 2025 and May 12, 2026.

National shareholders rights firm Hagens Berman continues its investigation into claims that Wix violated the federal securities laws and urges Wix investors who suffered significant losses to contact the firm now to discuss their rights. 

View our latest video summary of the allegations: www.youtube.com/watch?v=qhK1lo-OuDw

Class Period: Feb. 19, 2025 – May 12, 2026

Lead Plaintiff Deadline: Sept. 22, 2026

Visit: www.hbsslaw.com/wix 

Contact the Firm Now: [email protected]
                                        844-916-0895

Wix.com Ltd. (WIX) Securities Class Action:

Global web development platform company Wix faces increasing competitive challenges posed by vibe coding, a software development trend where a person builds apps or websites by giving plain-language instructions to an AI rather than writing code line-by-line.

To confront this challenge, Wix positioned AI initiatives, Base44 and Harmony, as its two-pillar response to the vibe coding trend threatening the company's core business.

The company has provided numerous assurances to investors, including that "[w]e expect innovation-driven growth to be accompanied by high impact but disciplined investments to fully unlock the market opportunity ahead for both Wix and Base44." In addition, Wix has emphasized "[e]arly Wix Harmony performance is better than expected, with improved conversion and monetization[,]" and "[t]ogether, Wix Harmony and Base44 open up the world of what's possible on Wix[.]"

The complaint alleges that Wix made false and misleading statements while failing to disclose that, with respect to its AI product offerings, Wix overstated their competitiveness and performance, understated the costs associated with developing and promoting them and, accordingly, overstated their commercial and financial benefits.

Investors began to learn the truth on May 21, 2025, when Wix provided 2025 revenue guidance falling short of analyst expectation and fueling concerns about the company's competitiveness. Then, on November 19, 2025, Wix reported its Q3 2025 results indicating rising post-Base44-acquisition costs (AI compute and marketing) were having a material negative impact on its financial results. Each of these triggered sharp selloffs in the price of the stock and triggered analyst downgrades on concerns over core business growth deceleration, increasing costs, and competitive positioning.

Finally, on May 13, 2026, Wix revealed aggressive and front-loaded AI compute expenses for Harmony and Base44.  More specifically, the rapid expansion of Base44 and Harmony rollout radically altered Wix's cost structure primarily through front-loading sales and marketing ("S&M") expenses. Collectively, the initiatives drove non-GAAP S&M expenses to $190.7 million, a year-over-year 88% increase that caused the company's non-GAAP operating margin to collapse from 21% during the prior year period to just 5% while sending its quarterly operating expenses up 46% from the prior year period.

During the earnings call that day, management acknowledged that professional development customers were using competing AI tools, the Harmony platform had "holes" and "missing capabilities," and there had been delays in delivering product updates and innovation to professional developer customers resulting in Wix falling behind their workflows and needs.

The market swiftly reacted that day, scalping over $1.1 billion from Wix's market capitalization and prompting analysts' surprise over the magnitude of the margin miss.

"We're investigating whether Wix may have intentionally understated the adverse effects of its AI initiatives on its operating results," said Reed Kathrein, the Hagens Berman partner leading the firm's investigation.

If you invested in Wix and have substantial losses, or have knowledge that may assist the firm's investigation, submit your losses now »

If you'd like more information and answers to frequently asked questions about the Wix case and the firm's investigation, read more »

Whistleblowers: Persons with non-public information regarding Wix should consider their options to help in the investigation or take advantage of the SEC Whistleblower program. Under the new program, whistleblowers who provide original information may receive rewards totaling up to 30 percent of any successful recovery made by the SEC. For more information, call Reed Kathrein at 844-916-0895 or email [email protected].

About Hagens Berman
Hagens Berman is a global plaintiffs' rights complex litigation firm focusing on corporate accountability. The firm is home to a robust practice and represents investors as well as whistleblowers, workers, consumers and others in cases achieving real results for those harmed by corporate negligence and other wrongdoings. Hagens Berman's team has secured more than $2.9 billion in this area of law. More about the firm and its successes can be found at hbsslaw.com. Follow the firm for updates and news at @ClassActionLaw. 

Attorney Advertising. Prior results do not guarantee a similar outcome in any future case.

SOURCE Hagens Berman Sobol Shapiro LLP

LOS ANGELES, Sept. 21, 2026 (GLOBE NEWSWIRE) -- Schall, Brown & Schwartz LLP (“SBS”), a national shareholder rights litigation firm, reminds investors of a class action lawsuit against Wix.com Ltd. (“Wix” or “the Company”) (NASDAQ: WIX) for violations of §§10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder by the U.S. Securities and Exchange Commission.

Shareholders who purchased shares of WIX during the class period listed are encouraged to contact the firm regarding possible lead plaintiff appointments. Appointment as lead plaintiff is not required to partake in any recovery.

CLASS PERIOD: February 19, 2025 to May 12, 2026

DEADLINE: September 22, 2026

If you are a shareholder who suffered a loss, click here to participate.

CASE DETAILS: According to the Complaint, the Company made false and misleading statements to the market. Wix overstated the consumer appeal and competitiveness of its AI products, including the Wix Harmony platform and its Base44 acquisition. The Company also misled investors about the true costs of building and marketing AI products. Based on these facts, the Company’s public statements were false and materially misleading throughout the class period. When the market learned the truth about Wix, investors suffered damages.

We also encourage you to contact Brian Schall or David Schwartz of Schall, Brown & Schwartz LLP, 2049 Century Park East, Suite 2460, Los Angeles, CA 90067, at 310-301-3335, to discuss your rights free of charge. You can also reach us through the firm's website at www.schallfirm.com, or by email at [email protected].

The class, in this case, has not yet been certified, and until certification occurs, you are not represented by an attorney. If you choose to take no action, you can remain an absent class member.

Join the case to recover your losses

WHY SBS? Schall, Brown & Schwartz LLP represents investors around the world and specializes in securities class action lawsuits and shareholder rights litigation. Bringing together the extensive experience and diverse skillsets of founding partners Brian Schall, Andrew Brown, and David Schwartz, SBS is dedicated to aggressively advocating for every investor.

This press release may be considered Attorney Advertising in some jurisdictions under the applicable law and rules of ethics.

CONTACT:

Schall, Brown & Schwartz LLP
Brian Schall, Esq.,
Andrew Brown, Esq.,
David Schwartz, Esq.,
www.schallfirm.com
Office: 310-301-3335
[email protected]

SOURCE:

 Schall, Brown & Schwartz LLP

, /PRNewswire/ -- Rosen Law Firm, a global investor rights law firm, reminds purchasers of securities of Wix.com Ltd. (NASDAQ: WIX) between February 19, 2025 and May 12, 2026, inclusive (the "Class Period"), of the important September 22, 2026 lead plaintiff deadline.

So what: If you purchased Wix securities during the Class Period you may be entitled to compensation without payment of any out of pocket fees or costs through a contingency fee arrangement.

What to do next: To join the Wix class action, go to https://rosenlegal.com/cases/wixcom-ltd/join or call Phillip Kim, Esq. toll-free at 866-767-3653 or email [email protected] for information on the class action. A class action lawsuit has already been filed. If you wish to serve as lead plaintiff, you must move the Court no later than September 22, 2026. A lead plaintiff is a representative party acting on behalf of other class members in directing the litigation.

Why Rosen Law: We encourage investors to select qualified counsel with a track record of success in leadership roles. Often, firms issuing notices do not have comparable experience, resources, or any meaningful peer recognition. Many of these firms do not actually handle securities class actions, but are merely middlemen that refer clients or partner with law firms that actually litigate the cases. Be wise in selecting counsel. The Rosen Law Firm represents investors throughout the globe, concentrating its practice in securities class actions and shareholder derivative litigation. Rosen Law Firm has achieved the largest ever securities class action settlement against a Chinese Company. Rosen Law Firm was Ranked No. 1 by ISS Securities Class Action Services for number of securities class action settlements in 2017. The firm has been ranked in the top 4 each year since 2013 and has recovered billions of dollars for investors. In 2019 alone the firm secured over $438 million for investors. In 2020, founding partner Laurence Rosen was named by law360 as a Titan of Plaintiffs' Bar. Many of the firm's attorneys have been recognized by Lawdragon and Super Lawyers.

Details of the case: According to the lawsuit, defendants made false and/or misleading statements and/or failed to disclose that: (1) Wix had overstated the competitiveness and performance of its AI product offerings relative to those offered by other companies; (2) Wix had understated the costs associated with developing and promoting its AI product offerings; (3) accordingly, defendants overstated the commercial and financial benefits of Wix's AI product offerings; and (4) as a result, defendants' public statements were materially false and misleading at all relevant times. When the true details entered the market, the lawsuit claims that investors suffered damages. 

To join the Wix class action, go to https://rosenlegal.com/cases/wixcom-ltd/join or call Phillip Kim, Esq. toll-free at 866-767-3653 or email [email protected] for information on the class action.

No Class Has Been Certified. Until a class is certified, you are not represented by counsel unless you retain one. You may select counsel of your choice. You may also remain an absent class member and do nothing at this point. An investor's ability to share in any potential future recovery is not dependent upon serving as lead plaintiff.

Follow us for updates on LinkedIn: https://www.linkedin.com/company/the-rosen-law-firm, on Twitter: https://twitter.com/rosen_firm or on Facebook: https://www.facebook.com/rosenlawfirm/.

Attorney Advertising. Prior results do not guarantee a similar outcome.

Contact Information:

     Laurence Rosen, Esq.
     Phillip Kim, Esq.
     The Rosen Law Firm, P.A.
     275 Madison Avenue, 40th Floor
     New York, NY 10016
     Tel: (212) 686-1060
     Toll Free: (866) 767-3653
     Fax: (212) 202-3827
     [email protected]
     www.rosenlegal.com

SOURCE THE ROSEN LAW FIRM, P. A.

Faruqi & Faruqi, LLP Securities Litigation Partner James (Josh) Wilson Encourages Investors Who Suffered Losses In Wix To Contact Him Directly To Discuss Their Options

If you purchased or acquired securities in Wix between February 19, 2025 and May 12, 2026 and would like to discuss your legal rights, call Faruqi & Faruqi partner Josh Wilson directly at 877-247-4292 or 212-983-9330 (Ext. 1310).

[You may also click here for additional information]

New York, New York--(Newsfile Corp. - September 19, 2026) - Faruqi & Faruqi, LLP, a leading national securities law firm, is investigating potential claims against Wix.com Ltd. ("Wix" or the "Company") (NASDAQ:WIX) and reminds investors of the September 22, 2026 deadline to seek the role of lead plaintiff in a federal securities class action that has been filed against the Company.

Faruqi & Faruqi is a leading national securities law firm with offices in New York, Pennsylvania, California and Georgia. The firm has recovered hundreds of millions of dollars for investors since its founding in 1995. See www.faruqilaw.com.

As detailed below, the complaint alleges that the Company and its executives violated federal securities laws by making false and/or misleading statements and/or failing to disclose that: (1) Wix had overstated the competitiveness and performance of its AI product offerings relative to those offered by other companies; (2) Wix had understated the costs associated with developing and promoting its AI product offerings; (3) accordingly, Defendants overstated the commercial and financial benefits of Wix's AI product offerings; and (4) as a result, Defendants' public statements were materially false and misleading at all relevant times.

The truth began to emerge on May 21, 2025, when Wix issued a press release reporting its financial results for the first quarter ("Q1") of 2025. Although the Company reported a 12% year-over-year increase in bookings, Wix maintained its 2025 revenue guidance in the range of $1.97 billion to $2 billion, falling short of analyst expectations. This conservative full-year guidance fueled investor and analyst concerns regarding Wix's business and financial prospects and competition.

On this news, Wix's stock price fell $29.40 per share, or 16.18%, to close at $152.34 per share on May 21, 2025.

On November 19, 2025, Wix reported its financial results for the third quarter of 2025. Among other items, Wix reported that its rising post-acquisition costs to support Base44 were having a material negative impact on the Company's financial results and mitigating the positive impacts of AI-related tailwinds. Wix further revealed that these costs were generally comprised of AI compute and marketing costs.

On this news, Wix's stock price fell $25.22 per share, or 19.87%, to close at $101.70 per share on November 19, 2025.

On May 13, 2026, Wix reported its Q1 2026 results, including earnings and revenue below consensus expectations, and a sharp decline in operating margins that it largely attributed to softness in its professional developer business. On a related earnings call held the same day, Defendants acknowledged that Wix's professional developer customers were using competing AI tools, the Company's new Wix Harmony platform had "holes" and "missing capabilities," there had been delays in delivering product updates and innovation to professional developer customers, and as a result the Company had fallen behind "the workflow and the needs of" professional developers.

On this news, Wix's stock price fell $20.56 per share, or 27.1%, to close at $55.32 per share on May 13, 2026.

The court-appointed lead plaintiff is the investor with the largest financial interest in the relief sought by the class who is adequate and typical of class members who directs and oversees the litigation on behalf of the putative class. Any member of the putative class may move the Court to serve as lead plaintiff through counsel of their choice, or may choose to do nothing and remain an absent class member. Your ability to share in any recovery is not affected by the decision to serve as a lead plaintiff or not.

Faruqi & Faruqi, LLP also encourages anyone with information regarding Wix's conduct to contact the firm, including whistleblowers, former employees, shareholders and others.

To learn more about the Wix class action, go to www.faruqilaw.com/WIX or call Faruqi & Faruqi partner Josh Wilson directly at 877-247-4292 or 212-983-9330 (Ext. 1310).

Follow us for updates on LinkedIn, on X, or on Facebook.

Frequently Asked Questions (FAQ) for Investors Regarding the Wix.com Securities Class Action Lawsuit:

What is the Wix.com securities fraud lawsuit about?

The lawsuit alleges Wix.com misled investors by overstating the competitiveness and financial benefits of its AI products while understating the costs of developing and marketing those offerings.

Who may be eligible to participate in the lawsuit?

Investors who purchased Wix.com Ltd. (NASDAQ: WIX) securities between February 19, 2025 and May 12, 2026 may be eligible if they suffered losses.

What is a lead plaintiff, and how can I seek appointment?

The lead plaintiff represents the proposed class during the litigation. Eligible investors must file a motion with the court by September 22, 2026. Investors may participate without serving as lead plaintiff.

Why should investors contact Faruqi & Faruqi, LLP?

Faruqi & Faruqi, LLP has represented investors in securities litigation for decades and has recovered hundreds of millions of dollars for shareholders. Investors who purchased Wix.com securities during the Class Period may contact the firm to discuss their legal rights, potential claims, and the lead plaintiff process at no cost or obligation.

Attorney Advertising. The law firm responsible for this advertisement is Faruqi & Faruqi, LLP (www.faruqilaw.com). Prior results do not guarantee or predict a similar outcome with respect to any future matter. We welcome the opportunity to discuss your particular case. All communications will be treated in a confidential manner.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/314884

Source: Faruqi & Faruqi LLP

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NEW YORK, Sept. 18, 2026 (GLOBE NEWSWIRE) --

WHY: Rosen Law Firm, a global investor rights law firm, reminds purchasers of securities of Wix.com Ltd. (NASDAQ: WIX) between February 19, 2025 and May 12, 2026, inclusive (the “Class Period”), of the important September 22, 2026 lead plaintiff deadline.

SO WHAT: If you purchased Wix securities during the Class Period you may be entitled to compensation without payment of any out of pocket fees or costs through a contingency fee arrangement.

WHAT TO DO NEXT: To join the Wix class action, go to https://rosenlegal.com/cases/wixcom-ltd/join or call Phillip Kim, Esq. toll-free at 866-767-3653 or email [email protected] for information on the class action. A class action lawsuit has already been filed. If you wish to serve as lead plaintiff, you must move the Court no later than September 22, 2026. A lead plaintiff is a representative party acting on behalf of other class members in directing the litigation.

WHY ROSEN LAW: We encourage investors to select qualified counsel with a track record of success in leadership roles. Often, firms issuing notices do not have comparable experience, resources, or any meaningful peer recognition. Many of these firms do not actually handle securities class actions, but are merely middlemen that refer clients or partner with law firms that actually litigate the cases. Be wise in selecting counsel. The Rosen Law Firm represents investors throughout the globe, concentrating its practice in securities class actions and shareholder derivative litigation. Rosen Law Firm has achieved the largest ever securities class action settlement against a Chinese Company. Rosen Law Firm was Ranked No. 1 by ISS Securities Class Action Services for number of securities class action settlements in 2017. The firm has been ranked in the top 4 each year since 2013 and has recovered billions of dollars for investors. In 2019 alone the firm secured over $438 million for investors. In 2020, founding partner Laurence Rosen was named by law360 as a Titan of Plaintiffs’ Bar. Many of the firm’s attorneys have been recognized by Lawdragon and Super Lawyers.

DETAILS OF THE CASE: According to the lawsuit, defendants made false and/or misleading statements and/or failed to disclose that: (1) Wix had overstated the competitiveness and performance of its AI product offerings relative to those offered by other companies; (2) Wix had understated the costs associated with developing and promoting its AI product offerings; (3) accordingly, defendants overstated the commercial and financial benefits of Wix’s AI product offerings; and (4) as a result, defendants’ public statements were materially false and misleading at all relevant times. When the true details entered the market, the lawsuit claims that investors suffered damages.

To join the Wix class action, go to https://rosenlegal.com/cases/wixcom-ltd/join or call Phillip Kim, Esq. toll-free at 866-767-3653 or email [email protected] for information on the class action.

No Class Has Been Certified. Until a class is certified, you are not represented by counsel unless you retain one. You may select counsel of your choice. You may also remain an absent class member and do nothing at this point. An investor’s ability to share in any potential future recovery is not dependent upon serving as lead plaintiff.

Follow us for updates on LinkedIn: https://www.linkedin.com/company/the-rosen-law-firm, on Twitter: https://twitter.com/rosen_firm or on Facebook: https://www.facebook.com/rosenlawfirm/.

Attorney Advertising. Prior results do not guarantee a similar outcome.

-------------------------------

Contact Information:

        Laurence Rosen, Esq.
        Phillip Kim, Esq.
        The Rosen Law Firm, P.A.
        275 Madison Avenue, 40th Floor
        New York, NY 10016
        Tel: (212) 686-1060
        Toll Free: (866) 767-3653
        Fax: (212) 202-3827
        [email protected]
        www.rosenlegal.com

New York, New York--(Newsfile Corp. - September 18, 2026) - Kaplan Fox & Kilsheimer LLP announces that a class action lawsuit has been filed against Wix.com Ltd. ("Wix" or the "Company") (NASDAQ: WIX) on behalf of investors that purchased or otherwise acquired Wix securities between February 19, 2025 and May 12, 2026 (the "Class Period").

CLICK HERE TO JOIN THE CASE

If you are an investor in Wix and have suffered losses, you may CLICK HERE to contact us. You may also contact Kaplan Fox by emailing [email protected] or by calling (646) 315-9003.

DEADLINE REMINDER: If you are a member of the proposed Class, you may move the court no later than September 22, 2026 to serve as a lead plaintiff for the purported class. If you have losses we encourage you to contact us to learn more about the lead plaintiff process. You need not seek to become a lead plaintiff in order to share in any possible recovery.

According to the complaint, Wix and the other defendants "consistently represented throughout the Class Period that Wix's purported leadership in AI-powered web development set it apart from competitors with similar offerings." However, in reality, according to the complaint, "the Company's costs were accelerating at an alarming rate as it struggled to maintain its relevance in this market, particularly as competing AI technologies and services were increasingly outpacing the capabilities of Wix's own products."

Then, on May 13, 2026, according to the complaint, Wix reported its first quarter 2026 results, including earnings and revenue below consensus expectations, and a sharp decline in operating margins that it largely attributed to softness in its professional developer business. On this news, Wix's stock price fell $20.56 per share, or 27.1%, to close at $55.32 per share on May 13, 2026.

WHY CONTACT KAPLAN FOX?

Kaplan Fox & Kilsheimer LLP is a nationally recognized law firm focused on complex litigation, with offices in New York, Oakland, Los Angeles, Chicago, and New Jersey. Founded in 1956, the firm has spent more than 50 years prosecuting securities, antitrust, and consumer protection actions in federal and state courts nationwide, recovering more than $10 billion for clients and the classes it has represented.

Kaplan Fox is widely regarded as one of the nation's premier plaintiffs' securities litigation firms and has received recognition from Chambers and Partners, Benchmark Litigation, Super Lawyers, and Lawdragon. Serving as lead or co-lead counsel in many landmark cases, the firm has secured some of the largest recoveries in the history of securities litigation, including a $2.425 billion recovery on behalf of Bank of America shareholders in In re Bank of America—the largest recovery ever obtained for claims under Section 14(a) of the Securities Exchange Act—$800 million recovered for the Arkansas Teacher Retirement System and other pension funds in ATRS v. Allianz Global Investors, and a $475 million settlement in In re Merrill Lynch.

For decades, Kaplan Fox has represented public pension funds, institutional investors, businesses, and individuals in high-stakes litigation. Through its successful advocacy and precedent-setting victories, the firm has helped shape important areas of securities and corporate law while advancing accountability and protecting investor interests.

This press release may be considered Attorney Advertising in some jurisdictions under the applicable law and ethical rules. Past results do not guarantee future outcomes.

If you have any questions about this Notice, your rights, or your interests, please contact:

Contacting or submitting information to Kaplan Fox & Kilsheimer LLP does not create an attorney-client relationship, nor an obligation on the part of Kaplan Fox to retain you as a client.

https://www.kaplanfox.com/case/wix-com-ltd-class-action-alert-learn-more-now/

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/314890

Source: Kaplan Fox & Kilsheimer LLP

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Key Takeaways Wix.com is developing proprietary LLMs to lower AI inference costs and improve its margin profile.Base1 is cutting BASE44 costs, with non-GAAP gross margin expected to reach about 60% in 2H 2026.Wix.com plans to reinvest gross margin savings in BASE44 sales and marketing to capture more market share. Wix.com Ltd. (WIX - Free Report) is focused on lowering AI-related costs in 2026 by developing and deploying its own large language models (LLMs), with the company expecting these efforts to improve its margin profile in the second half of the year. On the last earnings call, management stated that lowering inference costs with proprietary LLMs was a company-wide priority for 2026. Wix launched its Harmony model earlier in the year and followed it with Base1 in June, a proprietary model developed for BASE44. According to management, bringing the model in-house provides tighter control over quality, faster iteration cycles and a better long-term cost structure.

Base1 is already producing tangible cost benefits for BASE44. As more inference shifts to the company’s own model and additional cost optimization efforts continue, Wix expects AI-related costs to decline across both free and paid users. As a result, the company projects BASE44’s non-GAAP gross margin to reach approximately 60% in the second half of 2026 compared with nearly 0% entering the year. On the last earnings call, management highlighted that the improvement reflects BASE44 moving beyond its early-stage hypergrowth economics toward a more sustainable margin profile.

Wix’s consolidated margins are also expected to benefit. The company anticipates that the cost savings will result in approximately two percentage points of total non-GAAP gross margin improvement in the second half of 2026 compared with the first half. In the second quarter, total non-GAAP gross margin was 67%, down three percentage points year over year, primarily due to elevated BASE44 investments and higher AI compute costs as the business scaled.

However, Wix plans to reinvest the entire gross margin savings into BASE44 sales and marketing to capture strong demand and additional market share. The company expects third- and fourth-quarter sales and marketing expenses to remain elevated. At the same time, lower AI costs and reduced core Wix marketing expenses are expected to offset the increased BASE44 investment. Wix therefore continues to expect its consolidated non-GAAP operating margin to improve in the second half of 2026, supporting its full-year free cash flow outlook.

Taking a Look at WIX’s CompetitorsShopify Inc. (SHOP - Free Report) is gaining from broad merchant gains, deeper payments adoption and expansion across online, offline and B2B channels. AI tools are becoming a larger part of merchant discovery and operations, while Catalog, Sidekick and agentic integrations extend Shopify into emerging commerce surfaces. International localization and enterprise wins add runway, and rising free cash flow margins show that investment is being funded with greater operating discipline. Management’s third-quarter outlook points to continued revenue growth and further expense leverage. For the third quarter of 2026, Shopify expects revenue growth in the low-30% range. Gross profit dollars are projected to increase in the mid-to-high-20% range.

GoDaddy Inc. (GDDY - Free Report) is sustaining steady demand as higher-value customers adopt more products and Airo becomes a larger part of the platform experience. Applications & Commerce continues to outgrow Core Platform, while pricing, bundling and AI-led productivity support margin expansion and cash generation. Airo’s rapid adoption, broader integration and growing role across identity, presence and commerce strengthen the long-term cross-sell opportunity. International growth and disciplined capital returns add support. For the third quarter of 2026, GoDaddy expects revenues between $1.32 billion and $1.34 billion. The midpoint implies year-over-year growth of 5%, reflecting a difficult comparison with strong prior-year aftermarket activity.

WIX’s Price Performance, Valuation & EstimatesShares of WIX have gained 85.6% in the past three months, outperforming the Zacks Computer and Technology sector’s decline 0.5%.

Image Source: Zacks Investment Research

From a valuation standpoint, WIX stock is currently trading at a forward 12-month Price/Earnings ratio of 46.85X, which is higher than the Zacks Computers - IT Services industry average of 18.42X.

Image Source: Zacks Investment Research

The Zacks Consensus Estimate for WIX’s 2026 earnings is pegged at $4.28, which suggests a 14.57% decline over the figure reported in 2025.

Image Source: Zacks Investment Research

WIX currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Bragar Eagel & Squire, P.C. Litigation Partner Brandon Walker Encourages Investors Who Suffered Losses In Wix To Contact Him Directly To Discuss Their Options

If you purchased or acquired Wix securities between February 19, 2025 and May 12, 2026 and would like to discuss your legal rights, contact Bragar Eagel & Squire partners Brandon Walker or Melissa Fortunato by email at [email protected] or by telephone at (212) 355-4648.

Click here to participate in the action.

NEW YORK, Sept. 18, 2026 (GLOBE NEWSWIRE) --

What’s Happening?

Bragar Eagel & Squire, P.C., a nationally recognized stockholder rights law firm, announces that a class action lawsuit has been filed against Wix.com Ltd. (“Wix” or the “Company”) (NASDAQ:WIX) in the United States District Court for the Northern District of Illinois on behalf of all persons and entities who purchased or otherwise acquired Wix securities between February 19, 2025 and May 12, 2026, both dates inclusive (the “Class Period”).Investors have until September 22, 2026 to apply to the Court to be appointed as lead plaintiff in the lawsuit. What are the Allegation Details?

The lawsuit alleges that: (i) Wix had overstated the competitiveness and performance of its AI product offerings relative to those offered by other companies; (ii) Wix had understated the costs associated with developing and promoting its AI product offerings; and (iii) accordingly, Defendants overstated the commercial and financial benefits of Wix’s AI product offerings.
What are my Next Steps?

If you purchased or otherwise acquired Wix shares and suffered a loss, are a long-term stockholder, have information, would like to learn more about these claims, or have any questions concerning this announcement or your rights or interests with respect to these matters, please contact Brandon Walker or Melissa Fortunato by email at [email protected], telephone at (212) 355-4648, or by filling out this contact form. There is no cost or obligation to you.
About Bragar Eagel & Squire, P.C.:

Bragar Eagel & Squire, P.C. is a nationally recognized law firm with offices in New York, South Carolina, and California. The firm represents individual and institutional investors in securities, derivative, and commercial litigation as well as individuals in consumer protection and data privacy litigation. The firm has a nationwide practice and routinely handles cases in both federal and state courts. For more information about the firm, please visit www.bespc.com.  Attorney advertising.  Prior results do not guarantee similar outcomes.

Follow us for updates on LinkedIn and Facebook, and keep up with other news by following Brandon Walker, Esq. on LinkedIn.

Contact Information:

Bragar Eagel & Squire, P.C.
Brandon Walker, Esq.
Melissa Fortunato, Esq.
(212) 355-4648
[email protected]
www.bespc.com

Faruqi & Faruqi, LLP Securities Litigation Partner James (Josh) Wilson Encourages Investors Who Suffered Losses In Wix To Contact Him Directly To Discuss Their Options

If you purchased or acquired securities in Wix between February 19, 2025 and May 12, 2026 and would like to discuss your legal rights, call Faruqi & Faruqi partner Josh Wilson directly at 877-247-4292 or 212-983-9330 (Ext. 1310).

[You may also click here for additional information]

New York, New York--(Newsfile Corp. - September 18, 2026) - Faruqi & Faruqi, LLP, a leading national securities law firm, is investigating potential claims against Wix.com Ltd. ("Wix" or the "Company") (NASDAQ: WIX) and reminds investors of the September 22, 2026 deadline to seek the role of lead plaintiff in a federal securities class action that has been filed against the Company.

Faruqi & Faruqi is a leading national securities law firm with offices in New York, Pennsylvania, California and Georgia. The firm has recovered hundreds of millions of dollars for investors since its founding in 1995. See www.faruqilaw.com.

As detailed below, the complaint alleges that the Company and its executives violated federal securities laws by making false and/or misleading statements and/or failing to disclose that: (1) Wix had overstated the competitiveness and performance of its AI product offerings relative to those offered by other companies; (2) Wix had understated the costs associated with developing and promoting its AI product offerings; (3) accordingly, Defendants overstated the commercial and financial benefits of Wix's AI product offerings; and (4) as a result, Defendants' public statements were materially false and misleading at all relevant times.

The truth began to emerge on May 21, 2025, when Wix issued a press release reporting its financial results for the first quarter ("Q1") of 2025. Although the Company reported a 12% year-over-year increase in bookings, Wix maintained its 2025 revenue guidance in the range of $1.97 billion to $2 billion, falling short of analyst expectations. This conservative full-year guidance fueled investor and analyst concerns regarding Wix's business and financial prospects and competition.

On this news, Wix's stock price fell $29.40 per share, or 16.18%, to close at $152.34 per share on May 21, 2025.

On November 19, 2025, Wix reported its financial results for the third quarter of 2025. Among other items, Wix reported that its rising post-acquisition costs to support Base44 were having a material negative impact on the Company's financial results and mitigating the positive impacts of AI-related tailwinds. Wix further revealed that these costs were generally comprised of AI compute and marketing costs.

On this news, Wix's stock price fell $25.22 per share, or 19.87%, to close at $101.70 per share on November 19, 2025.

On May 13, 2026, Wix reported its Q1 2026 results, including earnings and revenue below consensus expectations, and a sharp decline in operating margins that it largely attributed to softness in its professional developer business. On a related earnings call held the same day, Defendants acknowledged that Wix's professional developer customers were using competing AI tools, the Company's new Wix Harmony platform had "holes" and "missing capabilities," there had been delays in delivering product updates and innovation to professional developer customers, and as a result the Company had fallen behind "the workflow and the needs of" professional developers.

On this news, Wix's stock price fell $20.56 per share, or 27.1%, to close at $55.32 per share on May 13, 2026.

The court-appointed lead plaintiff is the investor with the largest financial interest in the relief sought by the class who is adequate and typical of class members who directs and oversees the litigation on behalf of the putative class. Any member of the putative class may move the Court to serve as lead plaintiff through counsel of their choice, or may choose to do nothing and remain an absent class member. Your ability to share in any recovery is not affected by the decision to serve as a lead plaintiff or not.

Faruqi & Faruqi, LLP also encourages anyone with information regarding Wix's conduct to contact the firm, including whistleblowers, former employees, shareholders and others.

To learn more about the Wix class action, go to www.faruqilaw.com/WIX or call Faruqi & Faruqi partner Josh Wilson directly at 877-247-4292 or 212-983-9330 (Ext. 1310).

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Frequently Asked Questions (FAQ) for Investors Regarding the Wix.com Securities Class Action Lawsuit:

What is the Wix.com securities fraud lawsuit about?

The lawsuit alleges Wix.com misled investors by overstating the competitiveness and financial benefits of its AI products while understating the costs of developing and marketing those offerings.

Who may be eligible to participate in the lawsuit?

Investors who purchased Wix.com Ltd. (NASDAQ: WIX) securities between February 19, 2025 and May 12, 2026 may be eligible if they suffered losses.

What is a lead plaintiff, and how can I seek appointment?

The lead plaintiff represents the proposed class during the litigation. Eligible investors must file a motion with the court by September 22, 2026. Investors may participate without serving as lead plaintiff.

What should investors do if they purchased Wix.com stock during the Class Period?

Investors should review their trading records and consider consulting counsel about their legal rights, participation in the lawsuit, or seeking appointment as lead plaintiff.

Why should investors contact Faruqi & Faruqi, LLP?

Faruqi & Faruqi, LLP has represented investors in securities litigation for decades and has recovered hundreds of millions of dollars for shareholders. Investors who purchased Wix.com securities during the Class Period may contact the firm to discuss their legal rights, potential claims, and the lead plaintiff process at no cost or obligation.

Attorney Advertising. The law firm responsible for this advertisement is Faruqi & Faruqi, LLP (www.faruqilaw.com). Prior results do not guarantee or predict a similar outcome with respect to any future matter. We welcome the opportunity to discuss your particular case. All communications will be treated in a confidential manner.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/314834

Source: Faruqi & Faruqi LLP

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New York, New York--(Newsfile Corp. - September 17, 2026) - Kaplan Fox & Kilsheimer LLP announces that a class action lawsuit has been filed against Wix.com Ltd. ("Wix" or the "Company") (NASDAQ: WIX) on behalf of investors that purchased or otherwise acquired Wix securities between February 19, 2025 and May 12, 2026 (the "Class Period").

CLICK HERE TO JOIN THE CASE

If you are an investor in Wix and have suffered losses, you may CLICK HERE to contact us. You may also contact Kaplan Fox by emailing [email protected] or by calling (646) 315-9003.

DEADLINE REMINDER: If you are a member of the proposed Class, you may move the court no later than September 22, 2026 to serve as a lead plaintiff for the purported class. If you have losses we encourage you to contact us to learn more about the lead plaintiff process. You need not seek to become a lead plaintiff in order to share in any possible recovery.

According to the complaint, Wix and the other defendants "consistently represented throughout the Class Period that Wix's purported leadership in AI-powered web development set it apart from competitors with similar offerings." However, in reality, according to the complaint, "the Company's costs were accelerating at an alarming rate as it struggled to maintain its relevance in this market, particularly as competing AI technologies and services were increasingly outpacing the capabilities of Wix's own products."

Then, on May 13, 2026, according to the complaint, Wix reported its first quarter 2026 results, including earnings and revenue below consensus expectations, and a sharp decline in operating margins that it largely attributed to softness in its professional developer business. On this news, Wix's stock price fell $20.56 per share, or 27.1%, to close at $55.32 per share on May 13, 2026.

WHY CONTACT KAPLAN FOX?

Kaplan Fox & Kilsheimer LLP is a nationally recognized law firm focused on complex litigation, with offices in New York, Oakland, Los Angeles, Chicago, and New Jersey. Founded in 1956, the firm has spent more than 50 years prosecuting securities, antitrust, and consumer protection actions in federal and state courts nationwide, recovering more than $10 billion for clients and the classes it has represented.

Kaplan Fox is widely regarded as one of the nation's premier plaintiffs' securities litigation firms and has received recognition from Chambers and Partners, Benchmark Litigation, Super Lawyers, and Lawdragon. Serving as lead or co-lead counsel in many landmark cases, the firm has secured some of the largest recoveries in the history of securities litigation, including a $2.425 billion recovery on behalf of Bank of America shareholders in In re Bank of America—the largest recovery ever obtained for claims under Section 14(a) of the Securities Exchange Act—$800 million recovered for the Arkansas Teacher Retirement System and other pension funds in ATRS v. Allianz Global Investors, and a $475 million settlement in In re Merrill Lynch.

For decades, Kaplan Fox has represented public pension funds, institutional investors, businesses, and individuals in high-stakes litigation. Through its successful advocacy and precedent-setting victories, the firm has helped shape important areas of securities and corporate law while advancing accountability and protecting investor interests.

This press release may be considered Attorney Advertising in some jurisdictions under the applicable law and ethical rules. Past results do not guarantee future outcomes.

If you have any questions about this Notice, your rights, or your interests, please contact:

Contacting or submitting information to Kaplan Fox & Kilsheimer LLP does not create an attorney-client relationship, nor an obligation on the part of Kaplan Fox to retain you as a client.

https://www.kaplanfox.com/case/wix-com-ltd-class-action-alert-learn-more-now/

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/314798

Source: Kaplan Fox & Kilsheimer LLP

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NEW ORLEANS, Sept. 17, 2026 (GLOBE NEWSWIRE) -- ClaimsFiler, a FREE shareholder information service, reminds investors that they have until September 22, 2026 to file lead plaintiff applications in a securities class action lawsuit against Wix.com Ltd. (NasdaqGS: WIX) (“Wix” or the “Company”), if they purchased or otherwise acquired Wix securities between February 19, 2025 and May 12, 2026, inclusive (the “Class Period”). This action is pending in the United States District Court for the Northern District of Illinois.

Get Help

Wix investors should visit us at https://claimsfiler.com/cases/nasdaqgs-wix/ or call toll-free (833) 538-3601. Lawyers at Kahn Swick & Foti, LLC are available to discuss your legal options.

About the Lawsuit

Wix and certain of its executives are charged with failing to disclose material information during the Class Period, violating federal securities laws.  

The alleged false and misleading statements and/or omissions include, but are not limited to, that: (i) the Company had overstated the competitiveness and performance of its AI product offerings relative to those offered by other companies; (ii) the Company had understated the costs associated with developing and promoting its AI product offerings; (iii) accordingly, Defendants overstated the commercial and financial benefits of Wix’s AI product offerings; and (iv) as a result, Defendants’ public statements were materially false and misleading at all relevant times.

The case is Yappi v. Wix.com Ltd., et al., No. 26-cv-08852.

About ClaimsFiler

ClaimsFiler has a single mission: to serve as the information source to help retail investors recover their share of billions of dollars from securities class action settlements. At ClaimsFiler.com, investors can: (1) register for free to gain access to information and settlement websites for various securities class action cases so they can timely submit their own claims; (2) upload their portfolio transactional data to be notified about relevant securities cases in which they may have a financial interest; and (3) submit inquiries to the Kahn Swick & Foti, LLC law firm for free case evaluations.

To learn more about ClaimsFiler, visit www.claimsfiler.com.

, /PRNewswire/ -- Pomerantz LLP announces that a class action lawsuit has been filed against Wix.com Ltd. ("Wix" or the "Company") (NASDAQ: WIX) and certain officers. The class action, filed in the United States District Court for the Northern District of Illinois, and docketed under 26-cv-08852, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Wix securities between February 19, 2025 and May 12, 2026, both dates inclusive (the "Class Period"), seeking to recover damages caused by Defendants' violations of the federal securities laws and to pursue remedies under Sections 10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder, against the Company and certain of its top officials.

If you are an investor who purchased or otherwise acquired Wix securities during the Class Period, you have until September 22, 2026, to ask the Court to appoint you as Lead Plaintiff for the class. A copy of the Complaint can be obtained at www.pomerantzlaw.com. To discuss this action, contact Danielle Peyton at [email protected] or 646-581-9980 (or 888.4-POMLAW), toll-free, Ext. 7980. Those who inquire by e-mail are encouraged to include their mailing address, telephone number, and the number of shares purchased.  

[Click here for information about joining the class action]

Wix operates a cloud-based web development platform.  The Company offers various services that allow users to create, customize, and manage professional websites.

Given Wix's core business, the Company has, at all relevant times, endeavored to remain competitive by providing its customers with artificial intelligence- ("AI") powered offerings.  For example, in February 2025, Defendants touted Wix's purportedly "innovati[ve]" AI technologies and solutions as a key competitive advantage the Company enjoyed.  Further, in June 2025, Wix acquired Base44, a so-called "vibe coding" platform designed to enable users to build apps and websites simply by typing descriptions, without the need for any coding experience.  Then, in January 2026, Wix launched Wix Harmony, intended to be the Company's flagship AI site builder, with features designed to allow users to generate website designs, content, and layouts automatically based on their preferences.

Defendants consistently represented throughout the Class Period that Wix's purported leadership in AI-powered web development set it apart from competitors with similar offerings.  In reality, the Company's costs were accelerating at an alarming rate as it struggled to maintain its relevance in this market, particularly as competing AI technologies and services were increasingly outpacing the capabilities of Wix's own products.

The complaint alleges that, throughout the Class Period, Defendants made materially false and misleading statements regarding the Company's business, operations, and prospects.  Specifically, Defendants made false and/or misleading statements and/or failed to disclose that: (i) Wix had overstated the competitiveness and performance of its AI product offerings relative to those offered by other companies; (ii) Wix had understated the costs associated with developing and promoting its AI product offerings; (iii) accordingly, Defendants overstated the commercial and financial benefits of Wix's AI product offerings; and (iv) as a result, Defendants' public statements were materially false and misleading at all relevant times.

The truth began to emerge on May 21, 2025, when Wix issued a press release reporting its financial results for the first quarter ("Q1") of 2025.  Although the Company reported a 12% year-over-year increase in bookings, Wix maintained its 2025 revenue guidance in the range of $1.97 billion to $2 billion, falling short of analyst expectations.  This conservative full-year guidance fueled investor and analyst concerns regarding Wix's business and financial prospects and competition.

On this news, Wix's stock price fell $29.40 per share, or 16.18%, to close at $152.34 per share on May 21, 2025.

On November 19, 2025, Wix reported its financial results for the third quarter of 2025.  Among other items, Wix reported that its rising post-acquisition costs to support Base44 were having a material negative impact on the Company's financial results and mitigating the positive impacts of AI-related tailwinds.  Wix further revealed that these costs were generally comprised of AI compute and marketing costs.

On this news, Wix's stock price fell $25.22 per share, or 19.87%, to close at $101.70 per share on November 19, 2025.

On March 27, 2026, JPMorgan issued a report on Wix, downgrading it to an "Underweight" from "Neutral" rating, and cutting its price target ("PT") on the Company to $91.00 from $114.00.  JPMorgan explained that "our conviction to the investment case has diminished on signs of core business revenue growth deceleration", while expressing concern "that margin improvement will be slower and more volatile than investors anticipate."

On this news, Wix's stock price fell $2.37 per share, or 2.65%, to close at $87.14 per share on March 27, 2026.

On April 2, 2026, UBS likewise issued a report on Wix, downgrading it to a "Neutral" from "Buy" rating, and cutting its PT on the Company to $96.00 from $145.00, "after re-evaluating its growth algorithm for the core business and its margin profile."

On this news, Wix's stock price fell $8.55 per share, or 9.45%, to close at $81.95 per share on April 2, 2026.

On April 7, 2026, Citizens issued an investor note on Wix, downgrading it to a "Market Perform" from "Market Outperform" rating based on, inter alia, increased costs associated with Base44 and competition concerns.

On this news, Wix's stock price fell $3.26 per share, or 3.87%, to close at $80.99 per share on April 7, 2026.

Then, on May 13, 2026, Wix reported its Q1 2026 results, including earnings and revenue below consensus expectations, and a sharp decline in operating margins that it largely attributed to softness in its professional developer business.  On a related earnings call held the same day, Defendants acknowledged that Wix's professional developer customers were using competing AI tools, the Company's new Wix Harmony platform had "holes" and "missing capabilities," there had been delays in delivering product updates and innovation to professional developer customers, and as a result the Company had fallen behind "the workflow and the needs of" professional developers.

On this news, Wix's stock price fell $20.56 per share, or 27.1%, to close at $55.32 per share on May 13, 2026.

Pomerantz LLP, with offices in New York, Chicago, Los Angeles, London, Paris, and Tel Aviv, is acknowledged as one of the premier firms in the areas of corporate, securities, and antitrust class litigation. Founded by the late Abraham L. Pomerantz, known as the dean of the class action bar, Pomerantz pioneered the field of securities class actions. Today, more than 85 years later, Pomerantz continues in the tradition he established, fighting for the rights of the victims of securities fraud, breaches of fiduciary duty, and corporate misconduct. The Firm has recovered billions of dollars in damages awards on behalf of class members. See www.pomlaw.com. 

Attorney advertising.  Prior results do not guarantee similar outcomes.  

CONTACT:
Danielle Peyton
Pomerantz LLP
[email protected]
646-581-9980 ext. 7980

SOURCE Pomerantz LLP