Track market-moving stories before they get noisy

SAN FRANCISCO, July 23, 2026 (GLOBE NEWSWIRE) -- Investors in Wix.com Ltd. (NASDAQ: WIX) saw the price of their shares tank $20.56 (-27%) on May 13, 2026, wiping out over $1.1 billion of the company’s market capitalization, after Wix announced its Q1 2026 financial results and a massive 46% year-over-year increase in operating expenses and questions over the company’s ability to defend its core business.

The news and severe market reaction have prompted national shareholder rights law firm Hagens Berman to open an investigation into whether Wix may have misled investors about the nature of its spending and, if so, whether the federal securities laws may have been violated. The firm urges Wix investors who suffered significant losses to contact the firm now to discuss their rights.

Wix.com Ltd. (WIX) Investigation: 

Global web development platform company Wix faces AI disruption concerns over whether traditional website builders can maintain competitive moats as AI-native tools proliferate and enable non-technical users to create web presence without needing platforms like Wix.

To confront this challenge, Wix positioned AI initiatives, Base44 and Harmony, as a two-pronged defense against the vibe coding trend threatening the company’s core business.

The company has assured investors that “[w]e expect innovation-driven growth to be accompanied by high impact but disciplined investments to fully unlock the market opportunity ahead for both Wix and Base44.”

In contrast, investors’ expectations were dashed on May 13, 2026. That day, Wix revealed aggressive and front-loaded AI compute expenses for Harmony and Base44. More specifically, the rapid expansion of Base44 and Harmony rollout radically altered Wix’s cost structure primarily through front-loading sales and marketing (“S&M”) expenses. Collectively, the initiatives drove non-GAAP S&M expenses to $190.7 million, a year-over-year 88% increase that caused the company’s non-GAAP operating margin to collapse from 21% during the prior year period to just 5% while sending its quarterly operating expenses up 46% from the prior year period.

The market swiftly reacted, scalping over $1.1 billion from Wix’s market capitalization that day and prompting analysts’ surprise over the magnitude of the margin miss.

“We’re investigating whether Wix may have intentionally understated the adverse effects of its AI initiatives on its operating results,” said Reed Kathrein, the Hagens Berman partner leading the firm’s investigation.

If you invested in Wix and have substantial losses, or have knowledge that may assist the firm’s investigation, submit your losses now »

If you’d like more information and answers to frequently asked questions about the firm’s Wix investigation, read more »

Whistleblowers: Persons with non-public information regarding Wix should consider their options to help in the investigation or take advantage of the SEC Whistleblower program. Under the new program, whistleblowers who provide original information may receive rewards totaling up to 30 percent of any successful recovery made by the SEC. For more information, call Reed Kathrein at 844-916-0895 or email [email protected].

About Hagens Berman
Hagens Berman is a global plaintiffs’ rights complex litigation firm focusing on corporate accountability. The firm is home to a robust practice and represents investors as well as whistleblowers, workers, consumers and others in cases achieving real results for those harmed by corporate negligence and other wrongdoings. Hagens Berman’s team has secured more than $2.9 billion in this area of law. More about the firm and its successes can be found at hbsslaw.com. Follow the firm for updates and news at @ClassActionLaw. 

Attorney Advertising. Prior results do not guarantee a similar outcome in any future case.

Contact:
Reed Kathrein, 844-916-0895

July 07, 2026 09:00 ET  | Source: Wix.com, Ltd.

New York – Wix (Nasdaq: WIX) and Elavon, a wholly owned subsidiary of U.S. Bank (NYSE: USB) and one of the world’s largest payment processors with nearly nine billion transactions annually, today announced a partnership. This will expand Elavon Business Solutions (EBS) with new unified commerce offerings designed to streamline online and in-person sales, bookings, inventory, Elavon payments, real-time analytics and more to help businesses launch, grow and scale their online and in-person operations with greater flexibility.

Building on the recent introduction of EBS, the partnership with Wix enhances the platform by combining Elavon’s purpose-built small business payments and software capabilities with Wix’s leading website creation and unified commerce technology. Together, the companies are delivering a more complete, unified commerce experience tailored to the evolving needs of small businesses.

EBS brings payments and vertical specific software into a single platform, enabling business owners to manage operations across channels while reducing complexity and improving visibility. Through its integration with Wix, businesses can seamlessly establish a digital presence and connect online and in-person sales in one cohesive system. 

“At Elavon, our commitment is to help small businesses succeed—no matter where they are in their journey,” said Pari Sawant, global chief product officer at Elavon. “Elavon Business Solutions reflects that commitment by giving businesses the flexibility to start quickly, operate efficiently and scale with confidence. Through our partnership with Wix, we’re delivering a unified platform that brings together payments, digital capabilities and human support—so business owners can focus on growth, not complexity.”

The tiered structure of Wix and EBS is designed to meet businesses wherever they are, offering packages aligned to their stage, complexity and growth ambitions:

Launch — Simple, streamlined tools to help new businesses quickly establish a digital presence, accept payments and begin selling across multiple channels, i.e. in-person, online, on-the-goGrow — Expanded capabilities to help businesses manage operations more efficiently, with enhanced reporting, inventory and customer engagement toolsScale — Advanced, customizable solutions for more complex businesses looking to optimize performance, expand reach and support higher transaction volumes Each tier is backed by Elavon’s global payments infrastructure and integrated with Wix’s online commerce capabilities, enabling businesses to operate seamlessly across channels without switching platforms as they grow. 

“Wix is focused on making advanced digital tools simple and accessible for every business,” said Anthony Scaglione, EVP of global sales at Wix. “Together with Elavon, we’re delivering a seamless, tiered platform that brings commerce, payments and digital presence into one solution—helping small businesses choose what’s right for them today and scale for what’s next.”

For more information about Elavon Business Solutions, visit elavon.com.

About Wix.com Ltd.
Wix’s vision is to simplify complex technologies and deliver the best tools for every type of user and business to create online. Powered by advanced AI and enterprise-grade infrastructure, Wix is trusted by millions of users worldwide. Founded in 2006 and strengthened by the acquisition in 2025 of Base44, the no-code application platform, Wix is continuing to build for the future of the internet.

For more about Wix, please visit our Press Room.
Media Relations Contact:  [email protected]  

About Elavon
Elavon, a wholly owned subsidiary of U.S. Bank, provides end-to-end payment processing solutions and services to more than 1.3 million customers across the United States, Europe and Canada.

Wix and Elavon Launch Unified Commerce Solutions to Help Small Businesses Start, Grow and Scale

Wix and Elavon Launch Unified Commerce Solutions to Help Small Businesses Start, Grow and Scale Wix and Elavon, a wholly owned subsidiary of U.S. Bank and one of the world’s largest payment proces...