Wendy’s is officially kicking off spooky season with the return of Boo! Books® (available now) and Frosty Frights™ (beginning September 14).
Beginning September 14, Frosty Frights™ are creeping back into Wendy’s Kids’ Meals for the third Halloween haunt. From supporting the Dave Thomas Foundation for Adoption to collectible kids' meal toys, Wendy's two fan-focused experiences are all treats and no tricks this Halloween season
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Wendy's annual Boo! Books® fundraiser and Frosty Frights™ collectibles are back for the Halloween season. For just $1, every Boo! Books coupon book provides five free Jr. Frosty coupons and one $1.99 Kids' Meal with purchase coupon, and a portion of every purchase supports the Dave Thomas Foundation for Adoption® in its mission to find loving, permanent homes for children in foster care. Beginning September 14, Frosty Frights™ are back for the third year at Wendy's with 12 new kids' meal toys – plus a chance to score one (un)lucky thirteenth Frosty Frights toy, only available via a Wendy's Rewards Drop – the exclusive merch drop program only available to Rewards members in the Wendy's App. Available September 28, Wendy's Canada will also offer Boo! Books and six Frosty Frights collectibles at participating restaurants nationwide. , /PRNewswire/ -- Move over, summer. Spooky season has officially arrived. Wendy's® is ready for Halloween with a lineup that's equal parts sweet and frightful: Boo! Books® and Frosty Frights™. From scoring Frosty® treats while supporting a meaningful cause to collecting a brand-new cast of spooky characters, fans have plenty of reasons to make Wendy's part of their Halloween season.
Boo! Books Make Giving Back Extra Sweet – Available Now
Back for another year, Wendy's annual Boo! Books fundraiser gives customers great value in support of an even better cause. Every purchase helps support the Dave Thomas Foundation for Adoption® in their mission to find loving, permanent homes for children in foster care. For just $1, each Boo! Books coupon book includes five FREE Jr. Frosty coupons and one $1.99 Kids' Meal with purchase coupon.
90¢ from every Boo! Books coupon book purchase benefits the Foundation's work to find safe, permanent homes for children waiting in foster care across the U.S. Fans can purchase Boo! Books at participating U.S. Wendy's restaurants, through the Wendy's app, at kiosks through the "Give Something Back" option and in bulk online through the Dave Thomas Foundation for Adoption. Meet the New Faces of Frosty Frights – Available September 14
The Halloween fun doesn't stop with Boo! Books! Beginning September 14, Frosty Frights are creeping back into Wendy's Kids' Meals for the third Halloween haunt. Frosty Frights characters will be hiding in Wendy's Kids' Meals alongside the choice of 2-piece Chicken Tenders, 4-piece Chicken Nuggets, a Hamburger or Cheeseburger with Jr. Hot & Crispy Fries or Apple Bites, and a Kids' drink.
This year's collection introduces twelve new Frosty Frights toys – six core characters and six variants – each bringing their own haunting personality to the Frosty Frights crew: Numb Chuck Sir Choc-O-Lot E.A.T. Cold Foot Shiver Wing Taranchilla Each character comes with a sticker sheet and mini trading card, while a full-color themed meal bag brings even more Halloween spirit to the experience. For Wendy's youngest fans, a book featuring Frosty Frights characters rounds out the seasonal fun. Wendy's will also be giving its most loyal fans an opportunity to secure an (un)lucky 13th Frosty Frights character, but you have to be Wendy's Rewards member for a chance to win. Keep an eye on the Wendy's app more details to be announced soon. Available September 28, Wendy's Canada will also offer Boo! Books™ and six Frosty Frights collectibles at participating restaurants nationwide.
Don't let these Halloween treats disappear into the night. Boo! Books and Frosty Frights are only available for a limited time!
ABOUT WENDY'S
The Wendy's Company (Nasdaq: WEN) and Wendy's franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide. Founded in 1969, Wendy's is committed to the promise of Fresh Famous Food, Made Right, For You, delivered to customers through its craveable menu including made-to-order square hamburgers using fresh beef*, and fan favorites like the Spicy Chicken Sandwich and nuggets, Baconator®, and the Frosty dessert. Wendy's supports the Dave Thomas Foundation for Adoption, established by its founder, which seeks to dramatically increase the number of adoptions of children waiting in North America's foster care system. Learn more about Wendy's at www.wendys.com. For details on franchising, visit www.wendys.com/franchising. Connect with Wendy's on X, Instagram and Facebook.
*Fresh beef available in the contiguous U.S. and Alaska, as well as Canada, Mexico, Puerto Rico, the UK, and other select international markets.
Boo! Books are available at participating U.S. and Canada Wendy's while supplies last. In the U.S., 90¢ of each $1 coupon book sold will benefit the Dave Thomas Foundation for Adoption. In Canada, all proceeds of each $3 coupon book sold will benefit the Dave Thomas Foundation for Adoption CanadaTM. Coupons are only redeemable in-restaurant and valid through 12/31/2026.
Frosty Frights are available at participating U.S. and Canada Wendy's for a limited time. Wendy's Kids' Meal toy may vary. While supplies last.
For a few days in mid-August, Wendy's NASDAQ: WEN traded like a company about to be taken private. Reports surfaced on Aug. 12 that Trian Fund Management, Nelson Peltz's activist firm and a roughly 16% shareholder in Wendy's, was assembling a consortium to explore a buyout.
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The stock ripped nearly 15% higher. That briefly pushed shares toward the $9 mark, putting WEN in the green for 2026.
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The move didn't last. Reuters reported Trian has no current plans to bid, and the stock gave back the entire rally in a single session, sliding back toward the high-$7 range. Trian's stated reasoning (e.g., concerns about performance, valuation, and strategic direction) read less like a passing decision and more like a well-capitalized insider declining to catch a falling knife.
That reversal landed at a time when Wendy's was already struggling. In its Q2 2026 earnings report, delivered on Aug. 7, Wendy's reported a 7% drop in U.S. same-restaurant sales, a 41% decline in net income, and a withdrawn full-year 2026 outlook. CEO Bob Wright didn't sugarcoat it, telling investors performance was "not at our potential."
But that's not quite where the story ends. In the weeks since, WEN has quietly clawed back most of that move. That move is why it's taking the rally seriously, not rhetorically.
Why WEN Started Trading Like a Meme StockFive years ago, Wendy's was trading at an all-time high of around $25. Since then, WEN has been in a steep decline, bringing the stock to around $6.22 per share in June 2026. That put it perilously close to penny-stock territory.
It hasn't been without merit. The quick-service restaurant industry has been struggling to find the right mix of price and value for an increasingly stretched core consumer. Wendy's hasn't helped matters with execution errors.
So why did WEN start soaring 15% in such a brief time? It wasn't all about Trian. The stock has over 32% of its float sold short. Savvy traders saw an opportunity to cause some of those short sellers to cover their positions. The move can't be called a short squeeze, but that term does a better job of explaining why the stock moved so sharply.
This is an important distinction for investors. A stock with substantial short interest can move dramatically on relatively little new information. When sentiment is already heavily skewed to the bearish side, even a temporary positive catalyst can force traders to reassess their positions.
That doesn't necessarily mean the underlying business has improved.
It does, however, mean that WEN can remain unusually volatile as investors debate whether the worst of the company's decline has already been priced into the stock.
Wendy's Stock Technical Analysis Shows a Bullish Setup, But Not a Confirmed TurnaroundHowever, just as it did in early July, investors considering a position in WEN should watch the chart. The stock appears to be finding support at an ascending 50-day simple moving average. That could be the start of a bullish move.
The technical picture is particularly interesting because WEN has managed to recover after the initial Trian-related reversal rather than simply falling back to its June lows.
That creates a potential test for the bulls. If shares can continue holding above the 50-day moving average and establish higher lows, traders have a technical argument that the longer-term downtrend may be losing some of its force. Conversely, a decisive break below that moving average would weaken the bullish setup and suggest that the recent recovery was another temporary bounce.
The MACD may be the deciding factor. In the last few months, momentum has clearly been on the bulls' side. The coming weeks will determine whether that momentum was due to the Trian news or if investors see a genuine opportunity.
For technical traders, the distinction matters. Momentum that survives the removal of a major catalyst is generally more meaningful than momentum that disappears as soon as the catalyst does.
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Wendy's is giving investors a genuinely mixed picture. At around 12x earnings, WEN is overvalued by some measures.
Many investors won't get excited about it until the company can start showing positive year-over-year earnings.
That said, Wendy's has been clearing a low bar for earnings over the past several quarters.
Institutions have also been buying the stock. That wouldn't happen if they suspected the company would go private. Instead, it appears to be a calculation that the sell-off has been overdone.
That buying activity is directly contradicted by analyst sentiment, which leans bearish with a consensus Reduce rating. Furthermore, of the 21 analysts that MarketBeat tracks, six have a Sell rating on WEN.
So, Was the Rally Ever Real?The honest answer is, yes...partly. The initial 15% pop was driven mostly by enthusiasm for the deal and short covering. That part of the move was always going to unwind once Trian stepped back.
The subsequent recovery to the mid-$8 range looks different. That looks more like value buyers and technical traders stepping in at a level where the stock had already priced in a lot of bad news.
The catch is that without Trian as a backstop, there's no buyout floor left under the stock. Whatever happens from here rests entirely on Wright's turnaround plan actually working. The chart says momentum currently favors the bulls. The fundamentals say that momentum still has something to prove.
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Nelson Peltz's Trian Fund Management has no plans to make a take-private bid for Wendy's (WEN.O) at this time, sources familiar with the matter told Reuters.
The move comes after the investment firm, a longtime Wendy's shareholder with around 16% of the fast food chain, was earlier this month reported by Reuters and others to be working on preparing a bid with the help of a consortium of investors, including Bugatti-backed BlueFive Capital and Flynn Group, a Wendy's franchisee.
News of a possible take-private sent the stock up 14.7% on August 12, with further momentum since pushing it to around a nine-month high, leaving the company with a market value of around $1.7 billion.
On Wednesday Wendy's stock price tumbled more than 14% in after-hours trading in reaction to the Trian news.
Trian has concerns about Wendy's performance, including its recent trading price and valuation multiples, as well as its current strategic direction, said the sources who are familiar with the matter but cannot discuss Trian's thinking publicly.
This leaves Trian keeping an open mind about its future intentions, the sources added, declining to elaborate further.
A representative for Trian declined to comment.
Wendy's did not immediately respond to a request for comment.
SACRIFICING QUALITY
By pulling back on a possible takeover offer, Trian could be offering new Wendy's Chief Executive Bob Wright time to execute a turnaround plan to address declining sales that cost it the No. 2 spot among big burger chains.
On Monday, Wright issued a rare corporate mea culpa, telling the Wall Street Journal that the chain sacrificed quality to trim costs. He also rolled out a five-point plan to revive prospects.
Earlier in August, Wendy's reported a drop in quarterly global sales, lower net income, higher costs and a drop in earnings per share, all of which prompted Wright to say the company is "clearly not performing at (its) potential."
Wright, who took the top job in May, is the fourth leader of Dublin, Ohio-headquartered Wendy's in the last three years.
Even as takeover speculation helped support the stock price, Wendy's shares still trade roughly 60% lower than they did five years ago.
Wendy's has had a nearly two-decade-long relationship with Trian, with Trian co-founder Peter May sitting on its board for 18 years. Last year, Bradley Peltz, one of Nelson Peltz's sons, joined the nine-person board. Nelson Peltz and another son, Matthew, had previously held board seats.
Trian also mulled taking Wendy's private in 2022 and then backed away from such plans in 2023.
Nelson Peltz’s Trian Fund Management has no plans to make a take-private bid for Wendy’s at this time, sources familiar with the matter told Reuters.
The move comes after the investment firm, a longtime Wendy’s shareholder with around 16% of the fast food chain, was earlier this month reported by Reuters and others to be working on preparing a bid with the help of a consortium of investors, including Bugatti-backed BlueFive Capital and Flynn Group, a Wendy’s franchisee.
News of a possible take-private sent the stock up 14.7% on Aug. 12, with further momentum since pushing it to around a nine-month high, leaving the company with a market value of around $1.7 billion.
Trian Fund Management reportedly had been working on a possible take-private bid with a consortium of other investors. Bloomberg via Getty Images On Wednesday Wendy’s stock price tumbled more than 14% in after-hours trading in reaction to the Trian news.
Trian has concerns about Wendy’s performance, including its recent trading price and valuation multiples, as well as its current strategic direction, said the sources who are familiar with the matter but cannot discuss Trian’s thinking publicly.
This leaves Trian keeping an open mind about its future intentions, the sources added, declining to elaborate further.
A representative for Trian declined to comment.
Wendy’s did not immediately respond to a request for comment.
By pulling back on a possible takeover offer, Trian could be offering new Wendy’s Chief Executive Bob Wright time to execute a turnaround plan to address declining sales that cost it the No. 2 spot among big burger chains.
On Monday, Wright issued a rare corporate mea culpa, telling the Wall Street Journal that the chain sacrificed quality to trim costs. He also rolled out a five-point plan to revive prospects.
Trian Fund Management, led by Nelson Peltz, owns 16% of Wendy’s. Bloomberg via Getty Images Earlier in August, Wendy’s reported a drop in quarterly global sales, lower net income, higher costs and a drop in earnings per share, all of which prompted Wright to say the company is “clearly not performing at (its) potential.”
Wright, who took the top job in May, is the fourth leader of Dublin, Ohio-headquartered Wendy’s in the last three years.
Even as takeover speculation helped support the stock price, Wendy’s shares still trade roughly 60% lower than they did five years ago.
Wendy’s has had a nearly two-decade-long relationship with Trian, with Trian co-founder Peter May sitting on its board for 18 years. Last year, Bradley Peltz, one of Nelson Peltz’s sons, joined the nine-person board. Nelson Peltz and another son, Matthew, had previously held board seats.
Trian also mulled taking Wendy’s private in 2022 and then backed away from such plans in 2023.
Nelson Peltz’s Trian Fund Management is not pursuing a take-private bid for The Wendy’s Company (NASDAQ:WEN) at this time, sources familiar with the matter said, according to Reuters.
Trian, a longtime Wendy’s shareholder with around a 16% stake, had earlier been reported to be preparing a bid with a consortium including BlueFive Capital and franchisee Flynn Group, after take-private speculation helped lift the stock 14.7% on Aug. 12 to a nine-month high.
Wendy’s shares were down 14% at $7.76 Thursday morning, per Benzinga Pro data.
Wendy’s Short Interest Remains HighWendy’s stock attracts attention due to its high short interest, climbing to 43% of the float as of August 12. This has reignited speculation about a potential short squeeze, with retail traders actively engaging.
A viral post on WallStreetBets urged traders to rally around Wendy’s, contributing to its momentum. Jim Cramer advised investors to take profits if bought during the meme stock surge, preferring earnings momentum over takeover speculation.
Retail Traders Fuel Wendy’s Stock SurgeRetail traders have played a significant role in Wendy’s recent stock movements. On June 25, a viral post on WallStreetBets encouraged traders to support Wendy’s, leading to a 27% increase in the stock’s price.
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The stock’s momentum has been driven by short-squeeze speculation and increased visibility in retail forums. The appointment of Steve Cirulis as CFO and Chief Strategy Officer on June 23 also coincided with this activity, as retail traders continued to pile in on the stock.
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Shares of Wendy's (WEN +5.82%) fell on Thursday, following reports that a much-anticipated buyout offer may not be forthcoming.
Image source: Getty Images.
Backing away from a deal Wendy's has been struggling for quite some time. So much so that investors have come to hope that an investment firm would acquire the beleaguered burger chain and right the ship.
Yet that deal may be off the table.
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Billionaire investor Nelson Peltz's Trian Fund Management does not intend to make a takeover bid for Wendy's at this time, according to a report by Reuters.
The activist investor firm has a roughly 16% stake in Wendy's. Reuters previously reported that Trian was forming an investment group to take the fast-food chain private.
Rumors of a potential acquisition helped to drive up Wendy's share price. But today's report that Trian has decided against a deal drove many investors to sell their shares, causing Wendy's stock to give up much of its recent gains.
Wendy's needs to right itself Trian is reportedly not pleased with Wendy's performance, nor does it feel that its stock price represents a particularly compelling opportunity -- even with shares down more than 66% over the past five years.
Trian certainly has reason to be disappointed. Wendy's global systemwide sales fell 6.5% in the second quarter, driven by a 7% decline in U.S. same-store sales. The company's net income, in turn, plunged 41% to $55 million.
"Today we are clearly not performing at our potential," new CEO Bob Wright said on Aug. 7. "I returned to Wendy's because I believe we can fix our issues and I am excited to work with our team and our franchisees to drive a strong turnaround."
With a takeover offer unlikely to emerge anytime soon, Wendy's shareholders are now hoping that Wright can succeed in his turnaround efforts.
Joe Tenebruso has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.
BlackRock Inc. lifted its holdings in shares of The Wendy’s Company (NASDAQ:WEN – Free Report) by 21.1% during the 2nd quarter, according to its most recent disclosure with the Securities and Exchange Commission. The firm owned 26,314,724 shares of the restaurant operator’s stock after purchasing an additional 4,576,075 shares during the quarter. BlackRock Inc. owned 13.81% of Wendy’s worth $218,149,000 as of its most recent SEC filing.
A number of other hedge funds and other institutional investors also recently made changes to their positions in the business. Global Retirement Partners LLC acquired a new position in Wendy’s in the 2nd quarter valued at $27,000. Hilton Head Capital Partners LLC acquired a new stake in shares of Wendy’s during the 4th quarter worth $30,000. Cassaday & Co Wealth Management LLC bought a new position in shares of Wendy’s in the first quarter worth $30,000. Fifth Third Bancorp increased its position in shares of Wendy’s by 161.0% in the fourth quarter. Fifth Third Bancorp now owns 3,829 shares of the restaurant operator’s stock worth $32,000 after purchasing an additional 2,362 shares during the period. Finally, SJS Investment Consulting Inc. acquired a new position in Wendy’s in the first quarter valued at about $32,000. 85.96% of the stock is currently owned by institutional investors and hedge funds.
Wendy’s Price Performance WEN stock opened at $7.82 on Friday. The company has a 50 day simple moving average of $7.87 and a 200 day simple moving average of $7.45. The stock has a market cap of $1.49 billion, a price-to-earnings ratio of 11.85, a P/E/G ratio of 0.75 and a beta of 0.37. The Wendy’s Company has a 1 year low of $6.07 and a 1 year high of $10.62. The company has a debt-to-equity ratio of 27.95, a current ratio of 1.90 and a quick ratio of 1.88.
Wendy’s (NASDAQ:WEN – Get Free Report) last issued its earnings results on Friday, August 7th. The restaurant operator reported $0.18 earnings per share for the quarter, beating analysts’ consensus estimates of $0.16 by $0.02. The firm had revenue of $570.57 million for the quarter, compared to analyst estimates of $557.13 million. Wendy’s had a net margin of 5.72% and a return on equity of 115.31%. The company’s quarterly revenue was up 1.8% on a year-over-year basis. During the same quarter last year, the business posted $0.29 earnings per share. Research analysts anticipate that The Wendy’s Company will post 0.51 EPS for the current fiscal year. Wendy’s Cuts Dividend The company also recently disclosed a quarterly dividend, which will be paid on Tuesday, September 15th. Investors of record on Tuesday, September 1st will be issued a dividend of $0.07 per share. The ex-dividend date of this dividend is Tuesday, September 1st. This represents a $0.28 annualized dividend and a dividend yield of 3.6%. Wendy’s’s dividend payout ratio (DPR) is 84.85%.
Analyst Ratings Changes Several brokerages have recently commented on WEN. Stifel Nicolaus set a $6.00 target price on shares of Wendy’s in a research report on Thursday, April 30th. JPMorgan Chase & Co. restated an “underweight” rating and set a $6.00 price objective (down from $7.00) on shares of Wendy’s in a research report on Monday, May 11th. Weiss Ratings reaffirmed a “sell (d+)” rating on shares of Wendy’s in a report on Friday, July 17th. Stephens reiterated an “equal weight” rating and issued a $8.00 price target on shares of Wendy’s in a research note on Tuesday, June 23rd. Finally, UBS Group reissued a “neutral” rating and set a $8.00 price target on shares of Wendy’s in a report on Monday, August 10th. Two research analysts have rated the stock with a Buy rating, thirteen have given a Hold rating and six have given a Sell rating to the company. According to MarketBeat, Wendy’s presently has a consensus rating of “Reduce” and a consensus target price of $7.76.
Check Out Our Latest Stock Report on Wendy’s
Wendy’s News Roundup Here are the key news stories impacting Wendy’s this week:
Positive Sentiment: Wendy’s appointed a former McDonald’s marketer to its leadership team, potentially strengthening its marketing and competitive positioning as the company works to improve traffic and brand perception. Wendy’s adds former McDonald’s marketer to leadership team Positive Sentiment: New CEO Kirk Tanner reportedly acknowledged that past cost-cutting hurt food quality. The candid assessment could support a turnaround if Wendy’s can restore product quality and win back customers. Wendy’s New CEO Did Something Rare. He Admitted the Company’s Mistakes Wendy’s Company Profile (Free Report)
The Wendy’s Company (NASDAQ:WEN) operates as a global quick-service restaurant chain, best known for its square-shaped beef patties, fresh ingredient sourcing and signature Frosty dessert. The company’s menu features a variety of hamburgers, chicken sandwiches, salads, breakfast sandwiches, sides and beverages, designed to appeal to a broad customer base seeking both classic and contemporary fast-food options. Wendy’s has placed particular emphasis on product innovation, introducing limited-time offerings and revamped core menu items to maintain customer interest and respond to evolving dining trends.
Founded in 1969 by entrepreneur Dave Thomas in Columbus, Ohio, Wendy’s expanded rapidly through both company-owned and franchised outlets.
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Shares of fast-food stalwart The Wendy's Companies (WEN +5.82%) fell this week, declining 12.9% at the lows, before recovering to a 9.3% decline as of 2:13 p.m. EDT Friday, according to data from S&P Global Market Intelligence.
Wendy's has had a tough go of it of late. The stock is down 20.1% over the past year and down a whopping 73.4% from its all-time highs.
The recent decline in the stock price has sparked speculation that the company could be taken private by its largest shareholder. That would likely be done at a premium, so the stock had risen in recent weeks.
However, Reuters reported this week that Wendy's major shareholder had no plans to buy the company outright, at least in the near-term. That report sent shares falling back downward, erasing the recent speculation-fueled bump.
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Nelson Peltz's Trian weighs its options Wendy's delivered a disappointing earnings report on Aug. 7, reporting a 7% decline in U.S. same-store sales and a 6.3% overall decline in same-store sales, withdrew full-year guidance, and slashed its dividend in half. However, the stock jumped on Aug. 12, when speculation swirled that longtime shareholder and activist investor Trian Fund Management, run by hedge fund manager Nelson Peltz, might make a bid for the entire company. That idea had been circulating since May, when The Financial Times first reported that Trian was contemplating a take-private offer for the company.
Trian has invested in Wendy's since 2005. Today, it owns about 7.9% of the stock, with Peltz personally owning another 16%, for a total of about 24%. So, a buyout would therefore only cost about 75% of the company's current $1.49 billion market cap, or $1.12 billion. However, Wendy's also has about $2.4 billion in net debt, and about $3.5 billion when factoring in operating and finance leases. So, whoever were to buy out Wendy's would also have to assume that debt load.
This week, Reuters reported that the previous speculation was wrong, or that Trian was no longer interested in buying Wendy's outright, while alluding to Trian keeping its "options open."
Image source: Getty Images.
Trian may be letting the new CEO execute a plan It should be noted that after a year-long search, Wendy's has a relatively new CEO, Bob Wright, who just took over the top role in May. It's possible that Trian had been contemplating a buyout, but that Peltz might have been convinced to let Wright attempt his turnaround plan before taking on the commitment and financial burden of buying the whole company.
Wright will have some work to do, with same-store sales declining across the company's store footprint, and net income plunging by 40.8% last quarter. Clearly, Wright will have to find some way to reenergize Wendy's customer base. That may be a tough task in the highly competitive fast-food industry.
The Wendy’s Company (NASDAQ:WEN – Get Free Report) shares were up 4.2% during mid-day trading on Friday . The stock traded as high as $8.16 and last traded at $8.15. Approximately 1,971,819 shares were traded during trading, a decline of 84% from the average session volume of 12,198,847 shares. The stock had previously closed at $7.82.
Key Stories Impacting Wendy’s Here are the key news stories impacting Wendy’s this week:
Positive Sentiment: Wendy’s shares are seeing a rebound as unusually high short interest raises the possibility of a short squeeze if buying momentum continues. The recovery appears more technical than fundamental, however. Wendy’s Climbs 4%, McDonald’s Ticks Up: Is Short Interest Setting Up a Squeeze in the Burger Trade? Positive Sentiment: New CEO Bob Wright is acknowledging Wendy’s recent mistakes and is developing a turnaround strategy that borrows elements from Burger King and McDonald’s. Potential improvements to operations, marketing, and the customer experience could support the stock over the longer term if execution improves. Wendy’s Is Losing Ground. Its CEO’s Turnaround Plan Borrows From Burger King and McDonald’s Neutral Sentiment: Consumer coverage highlighting popular Wendy’s menu orders may help brand engagement but provides little information about near-term revenue, earnings, or valuation. 7 Best Orders at Wendy’s, According to Regulars Negative Sentiment: Reports that Trian is not preparing a take-private offer caused investors to unwind takeover-related positions. Analysts argue that the acquisition premium has effectively disappeared, leaving Wendy’s stock to trade on its underlying business performance and turnaround prospects. Wendy’s Shares Tumble on Report Trian No Longer Preparing Take-Private Bid Wall Street Analyst Weigh In A number of research analysts recently issued reports on WEN shares. Citigroup raised their target price on shares of Wendy’s from $7.25 to $8.00 and gave the company a “neutral” rating in a research note on Monday, August 10th. UBS Group reissued a “neutral” rating and set a $8.00 target price on shares of Wendy’s in a research report on Monday, August 10th. JPMorgan Chase & Co. reaffirmed an “underweight” rating and issued a $6.00 price target (down from $7.00) on shares of Wendy’s in a research report on Monday, May 11th. BMO Capital Markets reiterated a “market perform” rating on shares of Wendy’s in a research note on Monday, August 10th. Finally, Argus raised Wendy’s from a “hold” rating to a “buy” rating and set a $12.00 price objective for the company in a research report on Wednesday, May 13th. Two analysts have rated the stock with a Buy rating, thirteen have issued a Hold rating and six have issued a Sell rating to the stock. According to MarketBeat.com, Wendy’s has an average rating of “Reduce” and an average price target of $7.76.
Check Out Our Latest Research Report on WEN The company has a current ratio of 1.90, a quick ratio of 1.88 and a debt-to-equity ratio of 27.95. The business’s fifty day moving average price is $7.89 and its 200 day moving average price is $7.46. The company has a market capitalization of $1.58 billion, a P/E ratio of 12.53, a P/E/G ratio of 0.68 and a beta of 0.37.
Wendy’s (NASDAQ:WEN – Get Free Report) last posted its earnings results on Friday, August 7th. The restaurant operator reported $0.18 EPS for the quarter, topping the consensus estimate of $0.16 by $0.02. Wendy’s had a return on equity of 115.31% and a net margin of 5.72%.The business had revenue of $570.57 million during the quarter, compared to the consensus estimate of $557.13 million. During the same quarter last year, the company earned $0.29 EPS. Wendy’s’s revenue was up 1.8% on a year-over-year basis. As a group, equities research analysts predict that The Wendy’s Company will post 0.5 earnings per share for the current fiscal year.
Wendy’s Cuts Dividend The business also recently declared a quarterly dividend, which will be paid on Tuesday, September 15th. Investors of record on Tuesday, September 1st will be issued a $0.07 dividend. The ex-dividend date of this dividend is Tuesday, September 1st. This represents a $0.28 dividend on an annualized basis and a dividend yield of 3.4%. Wendy’s’s dividend payout ratio (DPR) is currently 42.42%.
Institutional Trading of Wendy’s Institutional investors and hedge funds have recently added to or reduced their stakes in the company. Global Retirement Partners LLC bought a new stake in shares of Wendy’s during the second quarter worth approximately $27,000. Hilton Head Capital Partners LLC bought a new position in Wendy’s in the fourth quarter valued at approximately $30,000. Cassaday & Co Wealth Management LLC bought a new position in Wendy’s in the first quarter valued at approximately $30,000. Fifth Third Bancorp grew its holdings in Wendy’s by 161.0% during the 4th quarter. Fifth Third Bancorp now owns 3,829 shares of the restaurant operator’s stock worth $32,000 after acquiring an additional 2,362 shares during the period. Finally, SJS Investment Consulting Inc. bought a new stake in shares of Wendy’s during the 1st quarter valued at $32,000. 85.96% of the stock is owned by institutional investors.
About Wendy’s (Get Free Report)
The Wendy’s Company (NASDAQ:WEN) operates as a global quick-service restaurant chain, best known for its square-shaped beef patties, fresh ingredient sourcing and signature Frosty dessert. The company’s menu features a variety of hamburgers, chicken sandwiches, salads, breakfast sandwiches, sides and beverages, designed to appeal to a broad customer base seeking both classic and contemporary fast-food options. Wendy’s has placed particular emphasis on product innovation, introducing limited-time offerings and revamped core menu items to maintain customer interest and respond to evolving dining trends.
Founded in 1969 by entrepreneur Dave Thomas in Columbus, Ohio, Wendy’s expanded rapidly through both company-owned and franchised outlets.
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ToplineNew Wendy’s CEO Bob Wright on Monday publicly admitted the company hasn’t made food quality its top priority and said the decision played a role in losing its No. 2 burger-chain ranking to Burger King—a candid self-diagnosis as rumors swirl billionaire investor Nelson Peltz is considering a deal to take the chain private following a massive loss in stock value.
A container of Wendy's fries.
Gado via Getty Images
Key FactsWright, who took over as CEO in May, told the Wall Street Journal that Wendy’s has prioritized cost savings over ingredient quality and leaned too hard on discounts—moves he said are the reason it lost its No. 2 rank among the biggest burger chains in terms of U.S. sales to Burger King (McDonald’s is No. 1).
He acknowledged the chain has become "over-reliant on promotional activity" and said he plans to shift focus back to the core menu, because "that's where you deliver intrinsic value for the customer."
Wright used the interview to roll out what he says is a five-point plan to regain its ranking, targeting food quality, value, operations, store upgrades and digital sales, with Wright saying the menu must be rebuilt "at the ingredient level, at the item level, at the menu-category level."
The new plan comes as reports indicate Peltz, through his firm Trian Fund Management, is preparing a bid to take The Wendy's Company private.
Wendy's has lost more than half of its market value in the last two years, down from a high of around $20 per share in April of 2024 to under $9 on Monday.
Key backgroundWendy's has been losing ground for more than a decade to rivals that invested heavily in its food offerings. Burger King clawed its way back to the No. 2 U.S. burger-chain spot by overhauling its Whopper and renovating locations through a $700 million turnaround plan that utilized a product-first playbook Wendy's moved away from in favor of deals and cost discipline. Wright’s new strategy includes re-making the brand’s leadership team, and he said a former McDonald’s executive has been hired in the newly created role of chief marketing and customer growth officer.
TANGENTThe turnaround effort runs alongside a separate pressure point: Peltz. Trian Fund Management, a long-standing Wendy's shareholder with board seats, has been in talks with potential investors about strategic options, including a possible take-private of the company. Peltz first told the Securities and Exchange Commission in February he was evaluating ways to enhance shareholder value, including a plan to have Trian take “control of the company,” and said he thinks its stock, which has fallen significantly over the last year, is undervalued. The potential coalition would be led by Trian, which already owns a 16% stake, and is expected to include Flynn Group, one of Wendy's largest franchisees, and Abu Dhabi-based BlueFive Capital, according to the Financial Times.
SURPRISING FACTIt was only a few weeks ago that Wendy’s officially fell to Burger King in the ranking of chains in the U.S. by systemwide sales. Wendy's held the spot for six years but after reporting a 7% slip in domestic same-store sales a few weeks ago, it fell to No. 3. Burger King reported U.S. same-store sales growth of 8.5% in the second quarter.
Strengthened Leadership Team Marks Next Step in Company Turnaround Plan
, /PRNewswire/ -- The Wendy's Company (Nasdaq: WEN) announced the appointment of Tariq Hassan to the newly created role of Chief Marketing and Customer Growth Officer, effective immediately. He will report to President and Chief Executive Officer Bob Wright and serve on the Wendy's Senior Leadership Team. Lindsay Radkoski, who has served as Chief Marketing Officer, U.S. since 2024, will depart the organization after a transition period with Hassan over the coming weeks.
Hassan brings more than three decades of global marketing, customer experience, digital transformation and brand-building leadership to Wendy's, with deep experience across restaurants, technology and consumer brands. He previously served as Senior Vice President, U.S. Chief Marketing and Customer Experience Officer at McDonald's, where he helped modernize marketing, strengthened digital and loyalty engagement, and put customer-first insights at the center of culturally relevant campaigns and menu innovation. Prior to McDonald's, Hassan has held several senior leadership roles with prominent U.S. consumer brands and agencies where he built an impressive track record of repositioning brands, improving the customer experience and using data-driven marketing to create deeper customer relationships and measurable business impacts.
"Tariq's appointment is another meaningful step in returning Wendy's to profitable growth," said Bob Wright. "He is a proven brand and team builder with a distinctive ability to connect culture, technology and consumer insight to drive measurable growth. He has demonstrated the impact that highly effective marketing, digital activation, menu innovation and culturally relevant brand engagement can have on restaurant performance and customer loyalty. He will be instrumental in sourcing and developing talent and building new capabilities in the organization to help Wendy's recapture its position as the quality leader in the QSR industry."
"Wendy's is an iconic American brand that has something special most brands spend decades trying to build, a real point of view that our customers genuinely feel," said Hassan. "My focus will be on reigniting that passionate connection with our brand to show up more powerfully in every experience, everywhere our fans meet us. Working alongside Bob, the leadership team, our franchisees and restaurant teams, I see enormous opportunity to reshape how we tell this story, starting with the food itself, to drive growth for our customers, our franchisees, and our shareholders."
Wright also recognized Lindsay Radkoski for her service and leadership. "On behalf of the Wendy's Board and leadership team, I want to thank Lindsay for her many contributions over the past 15 years," Wright said. "Lindsay's commitment to Wendy's and dedication to our customers, franchisees and Company have always been a hallmark of her service. We are grateful that she will support a smooth transition and wish her continued success."
Forward-Looking Statements
This release contains certain statements that are not historical facts, including statements regarding our anticipated future performance, growth and value creation. Those statements constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Reform Act"). The forward-looking statements are based on our expectations at the time such statements are made, speak only as of the dates they are made and are susceptible to a number of risks, uncertainties and other factors that may cause our actual results, performance or achievements to differ materially from those expressed or implied in any forward-looking statement. These factors include, but are not limited to, the factors identified in the "Special Note Regarding Forward-Looking Statements and Projections" and "Risk Factors" sections of our Annual Reports on Form 10-K and Quarterly Reports on Form 10-Q and in our other filings with the Securities and Exchange Commission. For all forward-looking statements, the Company claims the protection of the safe harbor for forward-looking statements contained in the Reform Act.
About Wendy's
The Wendy's Company (Nasdaq: WEN) and Wendy's® franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide. Founded in 1969, Wendy's is committed to the promise of Fresh Famous Food, Made Right, For You, delivered to customers through its craveable menu including made-to-order square hamburgers using fresh beef*, and fan favorites like the Spicy Chicken Sandwich and nuggets, Baconator®, and the Frosty® dessert. Wendy's supports the Dave Thomas Foundation for Adoption®, established by its founder, which seeks to dramatically increase the number of adoptions of children waiting in North America's foster care system. Learn more about Wendy's at www.wendys.com. For details on franchising, visit www.wendys.com/franchising. Connect with Wendy's on X, Instagram and Facebook.
*Fresh beef available in the contiguous U.S. and Alaska, as well as Canada, Mexico, Puerto Rico, the UK, and other select international markets.
Investor Contact:
Aaron Broholm
Head of Investor Relations
(614) 764-3345; [email protected]
Media Contact:
Heidi Schauer
Vice President – Communications, Public Affairs & Customer Care
(614) 764-3368; [email protected]
Key Takeaways Wendy's U.S. traffic fell 12.5%, contributing to a 7% decline in fiscal Q2 same-restaurant sales.Wendy's reset targets menu value, sharper branding, stronger operations and better digital engagement.July traffic stayed in line with Q2 trends, with Wendy's expecting pressure through the second half of 2026. The Wendy's Company (WEN - Free Report) is confronting a sharp traffic problem as new leadership begins a broad turnaround aimed at restoring customer demand. In the second quarter of fiscal 2026, U.S. traffic declined 12.5%, contributing to a 7% decrease in U.S. same-restaurant sales. A 5.6% increase in average check provided a partial offset, while U.S. same-restaurant sales improved sequentially by 80 basis points from the first quarter. Still, the magnitude of the traffic decline highlights the challenge facing the restaurant chain as it works to reconnect with consumers.
Management sees the traffic weakness as more than consumer pressure, citing erosion in food-quality differentiation, a weaker value proposition, inconsistent execution and ineffective traffic-driving marketing. Wendy’s five-point reset targets these issues through menu and value improvements, sharper branding, stronger operations, better digital engagement and improved restaurant economics. The menu overhaul will span ingredients, items, categories and pricing architecture.
Better execution and digital engagement could support recovery. U.S. customer satisfaction improved, while company-operated restaurants outperformed the broader U.S. system in same-restaurant sales by 280 basis points. Wendy’s also invested $8.3 million in technology, including app enhancements and targeted marketing. However, July traffic remained in line with fiscal second-quarter trends, and management expects continued traffic pressure through the second half of fiscal 2026 while it develops the broader turnaround plan.
Wendy’s five-point reset directly targets several factors contributing to its traffic weakness, particularly value, food quality, marketing and execution. If these initiatives improve customer perception and frequency, demand could gradually recover. However, with traffic trends still weak, measurable improvement in visits and same-restaurant sales will be the clearest test of whether the turnaround is gaining traction.
How WEN Stacks Up Against Key QSR RivalsStarbucks Corporation (SBUX - Free Report) provides a relevant turnaround benchmark for Wendy’s because it is using stronger store execution, menu innovation and loyalty engagement to rebuild transactions. Under its Back to Starbucks strategy, Green Apron Service has improved staffing, operating routines and service consistency, while marketing and beverage innovation are creating more reasons for customers to visit across dayparts. These efforts helped drive U.S. comparable sales growth of 7.9% in the third quarter of fiscal 2026, including a 4.2% increase in transactions, while Starbucks Rewards reached 35.8 million 90-day active U.S. members.
Yum! Brands, Inc. (YUM - Free Report) offers another useful comparison through Taco Bell, which continues to combine value, innovation, cultural relevance and digital engagement to drive traffic and market-share gains. Taco Bell delivered 7% same-store sales growth in the second quarter of 2026, outperforming the broader QSR industry for the ninth consecutive quarter. Digital sales mix reached 47%, up 5 percentage points year over year, with more than half of that growth coming from first-party loyalty channels. Its restaurant-level margin also expanded 170 basis points to 26.2%, demonstrating how stronger demand can translate into improved restaurant economics.
Against this backdrop, Wendy’s faces a demanding traffic recovery. Starbucks is already translating improved execution and loyalty engagement into transaction growth, while Taco Bell is using value, innovation and digital capabilities to sustain QSR outperformance.
WEN’s Price Performance, Valuation & EstimatesShares of Wendy’s have gained 12.5% in the past three months, outperforming the Zacks Retail - Restaurants industry, the broader Retail and Wholesale sector and the S&P 500 index.
WEN Three-Month Price Performance
Image Source: Zacks Investment Research
From a valuation standpoint, WEN trades at a forward price-to-sales (P/S) multiple of 0.75, below the industry’s average of 3.12.
WEN’s P/S Ratio (Forward 12-Month) vs. Industry
Image Source: Zacks Investment Research
WEN’s earnings estimates for 2026 and 2027 have trended downward in the past 30 days. The revised estimates for 2026 imply year-over-year growth of 2.1%, while 2027 estimates imply a year-over-year decline of 39.8%.
EPS Trend of WEN Stock
Image Source: Zacks Investment Research
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Shares of Wendy’s (NASDAQ:WEN | WEN Price Prediction) are up 5% to $8.88 in midday trading Wednesday after reports that Nelson Peltz’s Trian Fund Management is assembling a consortium to take the company private. Adding to the catalyst, the burger chain confirmed it is reviving its chief operating officer role as part of a broader management reset.
Wendy’s stock was up 5% year to date through Tuesday’s close, an unusual gain given deteriorating same-restaurant sales and a withdrawn 2026 outlook. The rally reflects deal speculation rather than a change in the operating story, with investors treating this as a special situation.
Peltz Consortium Report Fuels the Rally According to reports from the Financial Times and Reuters, Trian has assembled a group that could submit an offer for Wendy’s in the coming weeks. The consortium is expected to include Abu Dhabi-based BlueFive Capital and Flynn Group, one of the world’s largest restaurant franchise operators.
Flynn Group operates about 309 Wendy’s restaurants in the United States plus additional locations in Australia and New Zealand. Peltz personally owns a 16.2% stake in Wendy’s, and Trian holds 7.9%, which combined make the pair the company’s largest shareholder.
Trian disclosed in a February regulatory filing that it believed Wendy’s stock was “undervalued” and that it was reaching out to co-investors about strategic options, including taking the company private. Morgan Stanley cut its price target on Wendy’s stock to $5.5 from $7 two days before the Financial Times report, and Wendy’s shares jumped 12% following that report.
COO Role Revival and Management Reset Wendy’s will revive its chief operating officer role upon the August 31 departure of Pete Suerken, currently its U.S. president. Suerken will return as president and CEO of Quality Supply Chain Co-op, an independent purchasing cooperative in the Wendy’s system.
The COO position was eliminated more than six years ago and was last held by current CEO Bob Wright, who left Wendy’s in 2019. Wright later led Potbelly through a turnaround that culminated in its 2025 acquisition by RaceTrac. The filing said Wendy’s “is evaluating restructuring and reorganization efforts.”
The Operating Reality Behind the Bid U.S. same-restaurant sales at Wendy’s fell 7% in the second quarter, the sixth consecutive quarterly decline, while traffic dropped 12.5%. The company withdrew its 2026 financial outlook and cut its quarterly dividend to $0.07 a share.
Wendy’s closed 289 restaurants in the United States during the first half of 2026. Wright told analysts, “Traffic is down, our value proposition has slipped, and franchisee economics are under pressure. We can’t just do what we’ve always done better. We do have to innovate.” CFO Steve Cirulis added that “the real challenge for us has been that underlying traffic trend.”
Peer Restaurant Stocks in 2026 McDonald’s (NYSE:MCD) stock trades at $269.26 and is down 12% year to date through Tuesday’s close. The pullback reflects softer traffic across the fast-food burger category and gives McDonald’s a chance to reset expectations heading into the back half.
Restaurant Brands International (NYSE:QSR) stock trades at $77.52 and is up 14% year to date. Restaurant Brands is the only one of the three major listed burger operators in positive territory for the year, reflecting stronger execution at Burger King relative to peers.
Jack in the Box (NASDAQ:JACK) stock trades at $17.39 and is down 12% year to date. Jack in the Box remains in turnaround mode with an interim CEO and suspended capital returns, a reminder that Wendy’s is far from alone in the QSR reset cycle.
Sector ETF Context The Invesco Food & Beverage ETF (NYSEARCA:PBJ) trades at $48.76 and is up 8% year to date. It is a broad food and beverage fund rather than a restaurant-specific vehicle, so single-restaurant catalysts like the Wendy’s bid report get diluted.
Position sizing on PBJ should reflect the diluted exposure to any single name. A WEN takeover would move only a sliver of the basket.
What to Watch Shareholders can watch for a formal Trian consortium offer, which reporting suggests could arrive in the coming weeks. Any follow-up 8-K filing on the COO search or additional restructuring at Wendy’s could shape the next leg for the stock.
Commentary from Wright at the next quarterly update may set the tone for how quickly the operational turnaround catches up with the takeover narrative currently driving Wendy’s shares. A cautious approach and moderate position sizing make sense for anyone playing this as a special situation.
Contact [email protected] for any questions or corrections.
Wendy's is a live take-out candidate, with Trian Partners, Flynn Group, and BlueFive Capital forming a buyout consortium. WEN's US sales and operating cash flows are declining, but its real estate holdings and low 3.8% cost of debt are valuable. The Real Estate segment could be professionally managed as a mini-REIT, unlocking significant equity value and compounding returns.
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With rumors swirling that activist investor Nelson Peltz's Trian Fund Management is putting together resources necessary to take Wendy's Co. NASDAQ: WEN private, investors are bracing for a fast food shake-up that rivals any seen in recent years. As of mid-August, no formal offer has been submitted, but even the possibility of a takeover has sent WEN shares surging about 15% in just five days, to a level just shy of July's year-to-date (YTD) high.
The positive price movement is welcome for Wendy's shareholders after a troubled stretch that has been characterized by declining same-store sales, crumbling guidance, and a reduced dividend. But the potential impact of Wendy's going private is not just on the company itself, but also on competitors like Dine Brands Global Inc. NYSE: DIN and Jack in the Box NASDAQ: JACK, which could benefit from a changed fast-food landscape or even become takeover targets themselves.
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A Much-Needed Turnaround for Wendy's?Wendy's has faced intense challenges in recent quarters, including the loss of market share in the coveted U.S. burger category, pressured consumer traffic due to inflation, and more. The company achieved modest wins on both earnings per share (EPS) and revenue for Q2 2026, but this is only because expectations were already very low. In Q2, global systemwide sales declined by 6.5% year over year (YOY), prompting adjusted EBITDA to decrease as well. Perhaps worse still, Wendy's management withdrew its full-year financial guidance, a sign that the restaurant chain is unlikely to turn things around on its own in the coming quarters.
This is why taking Wendy's private could be advantageous: it allows the company to make major changes, such as restructuring operations or updating menus, without the pressure of quarterly investor scrutiny or risking short-term earnings setbacks. Under private ownership, Wendy's might be more likely to close underperforming locations, make improvements to its franchising model, and rebuild the brand—and Trian has already sought to take Wendy's private several years back.
There is certainly still quite a lot standing between Wendy's as it currently exists and a version of the company that is privately held by a Trian-led investor group. For investors, WEN shares have already bounced back on the expectation of a potential future deal. The more realistic this prospect becomes, the more likely that WEN shares will trade close to the expected deal value, limiting both downside and upside potential.
The Wendy's Company (WEN) Price Chart for Tuesday, August, 18, 2026
Could Other Fast Food Chains Be Next?Similar to Wendy's, Dine Brands—the company behind Applebee's, International House of Pancakes, and more—has had a difficult time contending with changes to consumer spending and the impact on a heavily franchised business model. Even IHOP, one of its strongest brands, saw nearly flat traffic YOY and only 1.5% comparable sales growth in the latest quarter.
While some value and premium offerings and promotions have built momentum, and deliveries are strong and seeing continued growth over multiple consecutive quarters, the company has struggled with declining adjusted EBITDA, adjusted free cash flow that has practically dropped to zero, and mounting costs across multiple areas.
DIN could also be a potential target if investors see restaurants generally becoming appealing acquisition opportunities. If Wendy's is taken private, it is likely to prompt others to seek opportunities in the same industry, and Dine Brands is a natural place to look.
Jack in the Box is in a slightly different position, having bought Del Taco earlier this decade before selling it just a few years later at a major loss. Shares of JACK are down about 11% YTD and more than 83% in the last five years, reflecting a significant decline as weaker industry traffic and franchise pressures have pummeled the firm. With only minimal upside potential and reluctance across Wall Street, JACK shares are likely not particularly attractive to retail investors.
Still, the company's strong brand recognition may make it a viable target for a takeover. As with Dine, there are no rumors suggesting that Jack in the Box is currently a potential acquisition target. If the Wendy's deal does materialize, though, investors might watch JACK shares for signs that others may be looking to follow suit. If so, those already holding shares may benefit most if the stock rises to the anticipated deal value.
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E.J. Wunsch, president of international, disposed of 18,826 shares of The Wendy's Company (WEN -0.12%) on August 12, according to an SEC Form 4 filing.
Transaction summaryMetricValueTransaction value$163,000Shares sold (direct)18,826Post-transaction shares (directly held)131,764Post-transaction value$1.14 millionTransaction value based on SEC Form 4 weighted average sale price ($8.66); post-transaction value based on the August 12 market close ($8.66).
Key questionsWhat prompted this disposition of shares?
The transaction was non-discretionary and occurred as shares were withheld to cover tax liabilities resulting from the first vesting installments of restricted stock units granted to the insider in August 2025.What is the current equity position of the insider?
Wunsch maintains 131,764 shares held directly and also holds 187,311 derivative securities, including unvested units scheduled to vest on the second and third anniversaries of the grant date.How significant is the insider's remaining interest in the company?
Following this transaction, the insider retains a direct ownership stake representing approximately 0.069% of the company's total shares outstanding.What is the current scale of the company's operations?
The Wendy's Company maintains a restaurant system with 14,900 employees and reported trailing twelve-month net income of $126.1 million as of the August 14 disclosure.Company OverviewMetricValueShare Price (as of market close 2026-08-13)$8.65Market Capitalization$1.60 billionRevenue (TTM)$2.20 billionNet Income (TTM)$126.10 millionCompany SnapshotThe Wendy's Company operates a quick-service restaurant system offering hamburger and chicken sandwiches, chicken tenders and nuggets, chili, french fries, baked potatoes, salads, and Frosty desserts, generating revenue through company-operated locations and franchise royalties across the United States and international markets.The company operates through a franchise-centric business model, generating revenue from royalties, franchise fees, and rent from franchisees, while maintaining company-operated restaurants that serve as brand ambassadors and contribute directly to consolidated revenues.The Wendy's Company serves value-conscious consumers seeking quick-service dining options, targeting families, young professionals, and budget-focused customers in both domestic and international markets through its network of franchised and company-operated locations.The Wendy's Company is a major quick-service restaurant operator with a market capitalization of $1.60 billion and TTM revenues of $2.20 billion, positioning it as a significant player in the casual dining segment. The company's asset-light franchise model provides recurring revenue streams while maintaining operational flexibility and capital efficiency. Wendy's competitive positioning is anchored by its differentiated menu offerings, brand recognition, and established franchise infrastructure across multiple geographies.
What this transaction means for investorsThe context around this small tax withholding is what makes it worth a look. Wendy's stock has been on a tear lately, up sharply from its June lows, amid Reddit trader chatter and especially after reports that Nelson Peltz's Trian Fund Management is assembling a group to take the company private. So Wunsch had shares withheld for taxes at $8.66, into a stock moving on buyout speculation rather than its own results, which are the reason Peltz sees an opening.
Earlier this month, Wendy's reported its sixth straight quarter of same-store sales declines, with U.S. comparable sales down 7% last quarter, and it pulled its full-year forecast and halved its dividend. New CEO Bob Wright, who ran a similar going-private process at Potbelly, is leading a turnaround built around value, marketing, and digital. Peltz already controls more than 24% of the company between his personal and Trian stakes, so a bid would carry real weight. For a shareholder, the stock is now trading on whether that bid materializes and at what price, since a struggling burger chain with declining sales is worth less on its own numbers than a buyout might likely pay. That said, longer-term the performance will really hinge on a turnaround.
Jonathan Ponciano has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.
Lindsay J. Radkoski, CMO, U.S. of The Wendy's Company (WEN -0.12%), reported the disposition of 8,562 shares of common stock on August 12, according to a recent SEC Form 4 filing.
Transaction summaryMetricValueTransaction value$74,146.92Shares sold8,562Post-transaction shares (directly held)61,207Post-transaction value$530,052.62Transaction value based on SEC Form 4 weighted average sale price ($8.66); post-transaction value based on the August 12 market close ($8.66).
Key questionsWhat was the nature of this transaction?
The disposition was non-discretionary and occurred because shares were withheld by the company to satisfy tax obligations upon the vesting of restricted stock units. This transaction does not reflect a change in the insider's investment thesis regarding the company's prospects.What is the insider's remaining equity exposure following this move?
Radkoski maintains direct ownership of 61,207 shares of common stock and continues to hold 98,115 derivative securities, including vested and unvested awards. Total beneficial ownership is reported at 61,207 shares.What is the vesting schedule for the underlying equity awards?
The shares originated from restricted stock units granted on August 12, 2025, which are scheduled to vest in equal installments over two- and three-year periods on the anniversaries of the grant date. The first installment vested on August 12, leading to this withholding event.Company OverviewMetricValueShare Price (as of market close 2026-08-13)$8.65Market Capitalization$1.60 billionRevenue (TTM)$2.20 billionNet Income (TTM)$126.10 millionCompany SnapshotThe Wendy's Company operates a quick-service restaurant system offering hamburger and chicken sandwiches, chicken tenders and nuggets, chili, french fries, baked potatoes, salads, and Frosty desserts, generating revenue through company-operated locations and franchise royalties across the United States and international markets.The company operates through a franchise-centric business model, generating revenue from royalties, franchise fees, and rent from franchisees, while maintaining company-operated restaurants that serve as brand ambassadors and contribute directly to consolidated revenues.The Wendy's Company serves value-conscious consumers seeking quick-service dining options, targeting families, young professionals, and budget-focused customers in both domestic and international markets through its network of franchised and company-operated locations.The Wendy's Company is a major quick-service restaurant operator with a market capitalization of $1.60 billion and TTM revenues of $2.20 billion, positioning it as a significant player in the casual dining segment. The company's asset-light franchise model provides recurring revenue streams while maintaining operational flexibility and capital efficiency. Wendy's competitive positioning is anchored by its differentiated menu offerings, brand recognition, and established franchise infrastructure across multiple geographies.
What this transaction means for investorsRadkoski runs U.S. marketing at Wendy's, which puts her in the middle of exactly what the company wants to leverage in a turnaround. Her filing is a small tax withholding on vesting stock, but it lands in a stretch where the shares have swung hard, up sharply from June lows on retail-fueled volume, as well as reports that Nelson Peltz's Trian is preparing a bid to take Wendy's private.
Marketing sits at the center of that struggle. Wendy's posted its sixth straight quarter of same-store sales declines, with U.S. comps down 7%, and new CEO Bob Wright was blunt about why. "Today we are clearly not performing at our potential," he said, pointing to weak traffic and a slipped value proposition, and he named demand-driving marketing as one of five fixes the turnaround depends on. The company also pulled its full-year forecast and halved its dividend to fund that work. So, ultimately here, the stock is caught between a possible buyout that could set the price and a turnaround that has to prove itself, and the marketing Radkoski oversees is one of the levers that determines which of those forces wins out.
Jonathan Ponciano has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.
Matthew P. Spessard, chief information officer of The Wendy's Company (WEN -0.12%), disposed of 7,487 shares on August 12, according to an SEC Form 4 filing.
Transaction summaryMetricValueTransaction value$64,837.42Shares sold7,487Post-transaction shares (directly held)31,505Post-transaction value$272,833.30Transaction value based on SEC Form 4 weighted average sale price ($8.66); post-transaction value based on the August 12 market close ($8.66).
Key questionsWhat was the nature of this transaction?
The disposal of 7,487 shares was a non-discretionary event executed to satisfy tax withholding obligations triggered by the vesting of restricted stock units on August 12.How does this affect the insider's overall equity position?
Spessard retains direct ownership of 31,505 shares of common stock and also holds 51,934 derivative securities, including vested and unvested awards.What was the source of the shares disposed of in this filing?
The shares originated from the vesting of the first installment of restricted stock units granted on August 12, 2025, which included accrued dividend equivalent units.Company OverviewMetricValueShare Price (as of market close 2026-08-13)$8.65Market Capitalization$1.6 billionRevenue (TTM)$2.2 billionNet Income (TTM)$126.1 millionCompany SnapshotThe Wendy's Company operates a global quick-service restaurant system offering hamburger and chicken sandwiches, chicken tenders and nuggets, chili, french fries, baked potatoes, salads, and Frosty desserts, generating revenue through both company-operated and franchised restaurant locations.The company operates through a franchise-centric business model, generating revenue from company-operated restaurants and franchise fees, royalties, and rent payments from franchisees across its Wendy's U.S., Wendy's International, and Global Real Estate & Development segments.The company serves quick-service restaurant consumers in the United States and internationally, targeting value-conscious customers seeking quality fast-casual dining options with emphasis on fresh ingredients and customizable menu offerings.The Wendy's Company operates one of the largest quick-service restaurant systems globally with approximately 14,900 employees and a market capitalization of $1.6 billion. The company's strategic focus on franchise expansion and real estate optimization enables capital-efficient growth while maintaining operational control through its diversified segment structure. Wendy's competitive positioning centers on its differentiated menu offerings, particularly its fresh beef hamburgers and premium chicken products, which distinguish it within the competitive quick-service restaurant landscape.
What this transaction means for investorsTwo opposite forces are acting on Wendy's stock at once, and a routine bit of tax withholding by its technology chief sits well outside both. On one side, the shares have jumped from their June lows, partly on word that billionaire investor Nelson Peltz's Trian is lining up backers for a possible buyout. On the other, the business itself keeps weakening, which is the very reason a buyer sees an opening.
Spessard's corner of that business, digital, is one the company is counting on to help dig out. Wendy's just reported its sixth consecutive quarter of falling same-store sales, with U.S. comparable sales off 7%, and pulled its full-year guidance while cutting its dividend in half to pay for the fixes ahead. CEO Bob Wright, who took the permanent job in May, named a stronger digital experience among the handful of priorities meant to rebuild customer frequency, and Spessard seeminly owns that effort.
Ultimately, the shares are being pulled between a potential deal price and a turnaround that has barely started, and until Peltz either makes a formal offer or walks, that tension is what sets where the stock trades.
Jonathan Ponciano has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.
John Min, the chain's chief legal officer, disposed of 14,267 shares of The Wendy's Company (WEN -0.12%) on August 12 at $8.66 per share, according to a recent SEC Form 4 filing.
Transaction summaryMetricValueTransaction value$123,552Shares sold (directly held)14,267Post-transaction shares (directly held)39,059Post-transaction value$338,250.94Transaction value based on SEC Form 4 weighted average sale price ($8.66); post-transaction value based on the August 12 market close ($8.66).
Key questionsWhat initiated this disposal of equity?
The transaction was a non-discretionary event tied to the vesting of restricted stock units granted in August 2025, where a portion of the shares was automatically withheld to cover required tax payments.What is the executive's remaining equity interest?
Min maintains a direct stake of 39,059 common shares and holds nearly 100,000 derivative securities as of the latest filing date.Does the timing align with any specific stock performance?
The automatic tax withholding occurred on the anniversary of the award grant during a period where shares were priced at $8.66, reflecting a 14% decline over the preceding 12-month period as of August 12.Company OverviewMetricValueShare Price (as of market close 2026-08-13)$8.65Market Capitalization$1.60 billionRevenue (TTM)$2.20 billionNet Income (TTM)$126.10 millionCompany SnapshotThe Wendy's Company operates a quick-service restaurant system offering hamburger and chicken sandwiches, chicken tenders and nuggets, chili, french fries, baked potatoes, salads, and Frosty desserts, generating revenue through company-operated locations and franchise royalties across the United States and international markets.The company operates through a franchise-centric business model, generating revenue from royalties, franchise fees, and rent from franchisees, while maintaining company-operated restaurants that serve as brand ambassadors and contribute directly to consolidated revenues.The Wendy's Company serves value-conscious consumers seeking quick-service dining options, targeting families, young professionals, and budget-focused customers in both domestic and international markets through its network of franchised and company-operated locations.The Wendy's Company is a major quick-service restaurant operator with a market capitalization of $1.60 billion and TTM revenues of $2.20 billion, positioning it as a significant player in the casual dining segment. The company's asset-light franchise model provides recurring revenue streams while maintaining operational flexibility and capital efficiency. Wendy's competitive positioning is anchored by its differentiated menu offerings, brand recognition, and established franchise infrastructure across multiple geographies.
What this transaction means for investorsWhether Wendy's is a buy right now depends almost entirely on a deal that hasn't been offered yet, and Min, as the company's top lawyer, sits close to how that would unfold. His filing is only a tax withholding on vested stock, but the interesting backdrop is that a formal take-private bid from Nelson Peltz's Trian, if it comes, would land on the desks of Wendy's independent directors and the legal team that advises them.
The investment case splits cleanly in two. On the numbers alone, this is a struggling chain, with U.S. same-store sales down 7% last quarter, a withdrawn forecast, and a dividend cut in half, so on fundamentals, it is hard to love. The other case is the buyout, since Peltz already controls more than 24% of the company and has called the stock undervalued, which is why shares jumped from their summer lows on the first report of a possible bid.
For a prospective buyer of the stock, the question is really which of those two stories you are underwriting: a slow turnaround you must wait out, or a deal that could reprice the shares in weeks.
Jonathan Ponciano has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.
Bloomberg's Matt Monks joins Romaine Bostick on "Bloomberg Deals." Shares of Wendy's jumped to their highest in seven weeks after the Financial Times reported that Nelson Peltz's Trian Fund Management is preparing a bid to take the struggling fast-food chain private.
Wendy's (WEN +14.70%), a quick-service burger chain with mostly franchised restaurants, closed at $8.66. Shares rose 14.70% on reports that Nelson Peltz’s Trian Fund Management is preparing a take-private bid. Investors are watching whether a consortium forms and whether the bid advances. Trading volume reached 44.5M shares, coming in about 148% above its three-month average of 17.9M shares.
How the markets moved todayThe S&P 500 (^GSPC +0.26%) rose 0.27% to 7,749, while the Nasdaq Composite (^IXIC +0.54%) gained 0.54% to 26,588. Among restaurant peers, Yum! Brands (YUM +3.86%) closed at $150.35, up 3.87%, while Restaurant Brands International (QSR +2.14%) ended at $74.90, higher by 2.14%, keeping attention on franchised fast-food operations.
What this means for investorsWendy’s shares ripped higher after rumors reemerged of Nelson Peltz’s Trian Fund Management working with BlueFive Capital and Flynn Group to take the company private, just three months after this notion first surfaced. Though an offering price didn’t appear to have been set, the market pushed WEN stock higher regardless, due to a mixture of optimism about the deal and short-covering.
Trian holds roughly 8% of Wendy’s shares, and Peltz holds 16%, so I’d say the potential deal is far from a long shot, especially with Wendy’s shares down 63% over the last five years. However, without a purchase price available, it is tough to say what the best move is for current investors, especially after Wendy’s recent “kitchen sink” earnings.
Furthermore, Peltz previously discussed buying the company in 2022 and also said WEN stock looked cheap in February earlier this year, and a deal didn’t materialize, so we shouldn’t start counting our chickens before they hatch.
Josh Kohn-Lindquist has no position in any of the stocks mentioned. The Motley Fool recommends Restaurant Brands International and Yum! Brands. The Motley Fool has a disclosure policy.
Wendy's (WEN +14.70%) 's largest shareholder is reportedly preparing a bid to take the fast-food company private. In anticipation of a premium-priced buyout, investors piled into the stock on Wednesday, sending it to a nearly 15% gain.
Hungry for change That morning, the Financial Times published a story stating that Trian Fund Management, headed by star investor Nelson Peltz, is leading the go-private effort. Citing unidentified "people familiar with the matter," the business newspaper said that Trian has backing from a consortium of investors. This group apparently includes UAE-based investment firm BlueFive Capital.
Image source: Getty Images.
The FT's sources said that the consortium might submit an offer for Wendy's within the next few weeks. As usual in such situations, they added that the timing could shift, or the bid not be submitted at all.
Trian has been a longtime institutional investor in Wendy's, having purchased its initial stake in 2005. It currently holds over 16% of the fast food company's equity. In February, Trian disclosed that it was soliciting potential investors to help evaluate strategic options, including a go-private bid.
The FT quoted Wendy's as saying that it "would thoroughly review any proposal submitted by Trian consistent with its fiduciary duties."
Trian has not yet officially commented on the article.
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Slowdown in quick service Although the reported move on Wendy's has been developing for months, it might be gathering momentum now for good reason. Recent research indicates that growth in the quick-service restaurant (QSR) industry has slowed, affecting sector stocks. On top of that, Wendy's share price slumped after the company announced a dividend cut last week.
The company might be better off in private hands, rather than as a publicly traded entity that has to keep shareholders happy. I think it's never wise to buy or hold onto a stock purely on the hope that its price will rise in a takeover. Especially after Wendy's price pop on Wednesday, I'd stick to that principle.
Eric Volkman has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.
ToplineShares of Wendy's soared on Wednesday after the Financial Times reported Nelson Peltz's Trian Fund Management could lead a bid to take the restaurant chain private within a matter of weeks, a move that would hand the activist investor full control of a fast food giant with roughly 7,000 locations.
Signage for a Wendy's restaurant on April 21, 2026.
NurPhoto via Getty Images
Key FactsThe coalition led by Trian—which already owns a 16% stake in Wendy’s—is expected to include Flynn Group, one of Wendy's largest franchisees, and Abu Dhabi-based BlueFive Capital, FT reported on Wednesday.
Peltz first told the Securities and Exchange Commission in February he was evaluating ways to enhance shareholder value, including a plan to have Trian take "control of the company,” and said he thinks the company's stock, which has fallen significantly over the last year, is undervalued.
If Peltz moves forward this time, Trian would first submit the proposal via a regulatory filing and Wendy's independent directors would then decide whether to negotiate directly with Peltz's firm or run a broader auction process.
Wendy's told the Financial Times it "would thoroughly review any proposal submitted by Trian consistent with its fiduciary duties," adding the board "regularly reviews the company's strategic priorities" to maximize shareholder value.
Shares of Wendy's skyrocketed as much as 17% after the FT report was published, and were up more than 12.5% to $8.50 as of around 1:20 p.m. EDT.
Key backgroundPeltz has been involved with the Wendy’s brand since the 2000s. He served as chairman of The Wendy’s Company for more than 15 years, until September 2024, shortly after he trimmed his stake in the company by selling 2.6 million shares for $20.30 per share. Trian, which owned more than 19% of Wendy's shares back in 2022, also said then it was considering a potential deal to buy the fast-food giant. The next year, however, Peltz said his fund wouldn't pursue the takeover.
TANGENTWendy’s stock, which has lost nearly half its value over the last 12 months, rallied in June after a Reddit-fueled meme-stock frenzy, including a post calling to “save” the chain. Wendy’s trading volume hit $2.2 million in a matter of days in the week of June 22, up from $109,600 the entire week before. Enthusiasm surrounding Wendy’s was driven by posts on Reddit’s r/WallStreetBets forum—which heralded the GameStop and AMC meme stock frenzies years earlier—including one post arguing Wendy’s shares were more viable than SpaceX.
FORBES VALUATIONPeltz, an activist investor, has an estimated net worth of $1.6 billion. His firm has $8.5 billion in assets under management and has stakes in Bank of New York Mellon, DuPont and food conglomerate Mondelez International. Peltz has 10 children including Nicola Peltz, who is married to David and Victoria Beckham's eldest son, Brooklyn.
further readingForbesWendy’s Skyrockets As Reddit Traders Boost Shares—Is It The New Meme Stock?By Ty RoushForbesWendy’s Stock Surges After Billionaire Nelson Peltz Calls It UndervaluedBy Mary Whitfill Roeloffs
Wendy’s Co. (NYSE:WEN) short interest is climbing back above 43% of float, reviving squeeze speculation in the stock.
As of Aug. 11, 2026, 43.30% of Wendy’s float was sold short, per Benzinga Pro data. This follows 42.35% short as of the July 24 effective date on a 135.85 million-share float with 57.53 million shares short, after the dataset’s peak of 44.16% short on July 10.
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Retail Traders Drive Wendy’s Momentum Retail traders have been actively engaging with Wendy’s stock, contributing to its recent momentum. On June 25, a viral post on WallStreetBets urged traders to rally around Wendy’s, sparking a surge in interest. Jim Cramer Recommends Taking Profits In this high-short-interest environment, Jim Cramer advised investors to take profits in Wendy’s if they bought during the meme stock surge. On July 8, Cramer expressed his preference for earnings momentum over takeover momentum, suggesting investors capitalize on gains made during periods of heightened interest. Wendy’s recently appointed Steve Cirulis as CFO and chief strategy officer, succeeding Ken Cook.
Technical AnalysisWendy’s experienced its largest one-day move in available history with a 25.66% increase on June 24. The stock is currently trading at $7.68, which is +3.99% above its 50-day simple moving average of $7.39, but -0.19% below its 200-day simple moving average of $7.70.
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Photo: Shutterstock
This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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A man orders food through the drive-thru at a Wendy's restaurant in Ciudad Juarez, Mexico, September 26, 2024. REUTERS/Jose Luis Gonzalez/File Photo Purchase Licensing Rights, opens new tab
CompaniesAug 12 (Reuters) - Nelson Peltz's Trian Fund Management is forming a consortium of investors to take U.S. fast-food chain Wendy's (WEN.O), opens new tab private, a source familiar with the matter told Reuters on Wednesday.
The group could include Bugatti-backer BlueFive Capital and Flynn Group, one of Wendy's longest-serving franchisees, and is likely to submit a bid in the coming weeks, the source said.
The Reuters Daily Briefing newsletter provides all the news you need to start your day. Sign up here.
Wendy's shares rose about 14%.
The potential take-private deal comes as the chain grapples with sluggish demand and a fresh leadership team evaluates strategic options as part of a broader turnaround effort.
The challenges mirror those across the U.S. fast-food industry, where discounts are proving less effective at drawing budget-conscious consumers, prompting Wendy's to withdraw its fiscal 2026 forecast last week after reporting a decline in quarterly comparable sales.
Peltz, who had previously explored a takeover of Wendy's in 2022, holds a 16.24% stake in Wendy's - up from 16.09% held in July last year. During the same period, Trian's stake rose to 7.85% from 7.78%, according to a regulatory filing.
The exact timing of the bid could change, the source cautioned. The Financial Times first reported the news on Wednesday.
Wendy's, which has a market value of about $1.44 billion, according to data compiled by LSEG, said it would thoroughly review any proposal submitted by Trian in line with its fiduciary duties.
Trian, BlueFive Capital and Flynn Group did not immediately respond to requests for comment.
One of the best-known activist investors, Peltz helped found Trian in 2005 and has since campaigned to oust management and board members and change strategy at various companies. Earlier this year, the billionaire said that he is open to buying more companies outright.
In recent years, buyout firms have tried to buy other publicly traded restaurants, including Papa John's, which has fended off offers from Irth Capital and Apollo Global over the last year.
Meanwhile, Yum Brands (YUM.N), opens new tab owned Pizza Hut agreed to sell itself, except for its China business, to private equity firm LongRange Capital in June.
Reporting by Neil J Kanatt and Abigail Summerville, additional reporting by Anuja Bharat Mistry and Angela Christy M; Editing by Shailesh Kuber
Our Standards: The Thomson Reuters Trust Principles., opens new tab
Abigail is on the M&A team and writes about consumer and retail deals. She joined Reuters in 2022 from Debtwire where she covered leveraged finance and the primary debt market for three years. Previously, her work has appeared in the Wall Street Journal, CNBC and the Boston Business Journal. She majored in business journalism at Washington and Lee University.
Shares of Wendy's jumped as much as 15% in morning trading on Wednesday after the Financial Times reported that Nelson Peltz's Trian Fund Management is preparing a takeover bid for the struggling burger chain.
The stock, which is only up about 1% this year, was temporarily halted for volatility.
Trian is working on a proposal with backing from an assortment of other investors, like BlueFive Capital and the Flynn Group, a large Wendy's franchisee, according to the report, which cited sources familiar with the matter.
Representatives for Peltz and Wendy's did not immediately respond to requests for comment from CNBC.
The report comes days after Wendy's reported its sixth straight quarter of same-store sales declines. That disappointing performance has helped Restaurant Brands International's Burger King overtake Wendy's as the second-largest burger chain in the U.S. by system sales.
As value has become increasingly important to consumers, Wendy's has struggled to win over diners. A revolving door of chief executives over the last three years hasn't helped matters, resulting in muddled strategies to turn around the business. Wendy's latest CEO, Bob Wright, joined the chain after leading Potbelly through its own take-private deal.
This isn't the first time that Trian has considered taking Wendy's private; most recently, the firm said it was exploring a takeover of Wendy's in 2022, but later decided against it.
Trian owns a 7.85% stake in Wendy's, and Peltz has a 16.24% interest, according to a regulatory filing from February that also called the stock "undervalued."
Peltz's relationship with Wendy's dates back to an activist campaign he led more than two decades ago. In 2024, Wendy's named Peltz as chairman emeritus after he spent 17 years on the company's board. Trian executive Peter May and Peltz's son, Bradley, still sit on Wendy's board.
Nelson Peltz’s Trian Fund Management is forming a consortium of investors for a take-private bid for fast-food chain Wendy’s, according to a source familiar with the matter.
The group could include Bugatti-backer BlueFive Capital and Flynn Group, one of the burger restaurant’s longest franchisees, and a bid could be submitted in the coming weeks, the source said.
Shares of the company were up about 15% on Wednesday.
Nelson Peltz’s Trian Fund Management is forming a consortium of investors for a take-private bid for fast-food chain Wendy’s, a source said. REUTERS The potential take-private deal comes as the chain grapples with sluggish demand and a fresh leadership team evaluates strategic options as part of a broader turnaround effort.
The challenges mirror those across the US fast-food industry, where discounts are proving less effective at drawing budget-conscious consumers, prompting Wendy’s last week to withdraw its fiscal 2026 forecast after reporting a decline in quarterly comparable sales.
Peltz, who had previously explored a takeover of Wendy’s in 2022, holds a 16.24% stake in Wendy’s – up from 16.09% held in July last year.
During the same period Trian’s stake rose to 7.85% from 7.78%, according to a filing.
The exact timing of the bid could change, sources cautioned. The Financial Times first reported the news on Wednesday.
Wendy’s, which has a market valuation of about $1.44 billion according to data compiled by LSEG, said it would thoroughly review any proposal submitted by Trian consistent with its fiduciary duties.
Peltz, a longtime Wendy’s shareholder, holds a 16.24% stake. AP Trian, BlueFive Capital and Flynn Group did not immediately respond to requests for comment.
One of the best-known activist investors, Peltz helped found Trian in 2005 and has since campaigned to oust management and board members and change strategy at various companies. Earlier this year, the billionaire said that he is open to buying more companies outright.
In recent years, buyout firms have tried to buy other publicly traded restaurants, including Papa John’s, which has fended off offers from Irth Capital and Apollo Global over the last year.
Meanwhile, Yum Brands owned Pizza Hut agreed to sell itself, except for its China business, to private equity firm LongRange Capital in June.
Shares of Wendy’s Co. (NASDAQ:WEN) jumped Wednesday after the Financial Times reported that activist investor Nelson Peltz is laying groundwork for a bid to take the fast-food chain private.
WEN stock is climbing. See the real-time price action here. According to the report, Peltz’s Trian Fund Management is assembling a consortium that could include BlueFive Capital and Flynn Group, one of Wendy’s largest franchisees.
A formal bid could land within weeks, though the timeline may shift or an offer may never materialize.
The BackgroundPeltz has circled Wendy’s before. He weighed a takeover in 2022 before walking away, and this February his firm called the stock “undervalued” in a regulatory filing that disclosed talks with financing sources and potential co-investors.
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Trian and Peltz personally control a combined stake north of 24%, giving the activist unusual leverage over how any process unfolds. The position means a formal offer would trigger mandatory SEC disclosure and set off an independent director review.
Wendy’s has struggled through a rough stretch. Shares traded near a six-year low earlier this year on weak guidance. Wendy’s market cap stands at roughly $1.65 billion, as of Tuesday’s close, a figure that makes a take-private deal financially feasible for a well-funded consortium.
Looking AheadWendy’s told the Financial Times it “would thoroughly review any proposal submitted by Trian consistent with its fiduciary duties”.
The board has repeated similar language for months while insisting management is executing a turnaround plan focused on domestic operations and international growth. Once a formal bid arrives, independent directors face a choice: negotiate directly with Peltz’s group or open a wider auction to test for competing offers.
Short sellers are watching closely too, with 43.30% of Wendy’s float sold short, per Benzinga Pro, setting up conditions for a squeeze if a real offer materializes at a premium.
The trade is speculative for the moment. Buyout chatter has swirled around Wendy’s since February without a signed deal, but traders are betting the smoke eventually turns into fire.
WEN Stock Price Activity: Wendy’s shares were up 13.78% at $7.50 on Wednesday, according to Benzinga Pro data.
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This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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The Wendy's Company remains a Strong Buy as decisive turnaround actions under the new CEO can help unlock significant value potential. The 50% dividend cut reallocates over $50 million annually to fund turnaround initiatives, strengthen the balance sheet, and support long-term growth. Despite a 6.5% drop in Q2 global sales and ongoing macro headwinds, WEN's free cash flow and conservative valuation provide a strong margin of safety.
Key Takeaways Wendy's reset its strategy around five priorities as weaker traffic, value and execution weighed on results.U.S. same-restaurant sales fell 7.0% as traffic dropped 12.5%, partly offset by a 5.6% higher average check.Wendy's cut its dividend to $0.07, paused 2026 buybacks and plans targeted investments tied to returns. The Wendy’s Company (WEN - Free Report) used its Q2 2026 earnings call to frame a broad turnaround under president and CEO Bob Wright, with management acknowledging weaker traffic, value and execution while withdrawing its 2026 outlook.
Adjusted earnings of $0.18 per share topped the Zacks Consensus Estimate of $0.16, while revenues of $570.6 million beat the $564.6 million estimate. The call focused less on the earnings beat than on resetting the operating model and funding a longer-term recovery.
WEN Resets Around Five Turnaround PrioritiesWright said that Wendy’s is not performing at its potential, citing degraded food quality, a weaker value proposition, inconsistent restaurant execution and marketing that has not generated enough customer visits.
Wright organized the turnaround around five areas: menu quality and value, demand-driving branding and marketing, operational excellence, a frequency-building digital experience and restaurants as an engine for growth.
Wright said management will provide a full strategic plan at the next quarterly update, while moving now on quicker actions and developing larger initiatives that require more time.
Wendy’s Sees Traffic Pressure PersistingCFO and chief strategy officer Steve Cirulis said that U.S. same-restaurant sales fell 7%, driven by a 12.5% traffic decline that was partly offset by a 5.6% increase in average check.
Cirulis said that July traffic remained consistent with second-quarter trends. Management expects similar sales performance in the second half and does not expect year-over-year systemwide sales growth in either the third or fourth quarter.
Cirulis also cited continued margin and adjusted EBITDA pressure from sales deleverage, full-year commodity inflation of about 5-6% and higher G&A tied to people and professional-services investments.
WEN Reworks Quality, Value and MarketingWright said that past decisions made for cost and efficiency weakened aspects of Wendy’s food quality. He also said that the menu needs work at the ingredient, item and category levels rather than only more promotional activity.
In response to a BofA Securities analyst, Wright stated that value extends beyond a designated value menu. He emphasized core-menu price architecture, product quality and consistent service as parts of the customer’s value equation.
An Evercore ISI analyst asked about marketing and innovation. Wright said that the company had relied too heavily on one-off promotions and collaborations and needs a more cohesive brand narrative tied to product improvements.
Wendy’s Targets Franchisee and Store EconomicsWright said that franchisee profitability is under pressure from sales declines, making restaurant economics central to the turnaround. He said that future closures will be targeted to specific portfolios rather than pursued as a broad program.
Wright also said that restructuring can include adding capabilities and talent, not only reducing resources. Targeted investments may involve franchisees, restaurant assets, technology and other initiatives tied to measurable returns.
Cirulis said the quarterly dividend was reduced to $0.07 per share and share repurchases are not expected in 2026. He also said net leverage ended the quarter at 5 times.
WEN Q&A Sharpens Breakfast and Execution IssuesA KeyBanc Capital Markets analyst asked about breakfast. Wright said that the large majority of restaurants still serve the daypart, while Cirulis said breakfast represented about 5% to 5.5% of sales and reduced same-restaurant sales by about 120 basis points.
A Citi analyst asked whether Wendy’s would retrench marketing spending. Wright said that management does not plan to pull back spending, instead focusing on messaging, creative, media placement and a more consistent calendar.
A Morgan Stanley analyst asked whether the turnaround was an extension of Project Fresh. Wright said that it is not a continuation, describing the current five-part framework as the new leadership team’s strategy.
Wendy’s Sets a Measured Turnaround CadenceWright said that progress will be measured through traffic, customer satisfaction, franchisee economics and returns on investments that are scaled across the system.
He also said that management intends to prove initiatives before scaling them and to communicate increasingly through actions already underway rather than promises about future steps.
WEN’s Zacks Signals Remain MixedWEN carries a Zacks Rank #4 (Sell) at present. Under the Zacks framework, the Rank reflects earnings-estimate revision trends and takes priority over a favorable Style Score when the signals conflict.
You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
The stock has a Value Score of A, Growth Score of D, Momentum Score of F and VGM Score of C, showing stronger value characteristics than growth or momentum. The Zacks Rank can change as analyst estimates are revised following the just-reported results.
It's safe to say that on Monday, investors weren't lining up at the counter to buy the hamburger that is Wendy's (WEN -5.07%) stock. Several new analyst takes on both the quick-service restaurant (QSR) industry generally and Wendy's specifically dampened investor morale on the company's shares. Wendy's closed the day down by more than 5%.
Not such a tasty stock Before market open, Jefferies published a report citing data it had compiled on QSRs in July. Its findings indicate that same-restaurant sales for the industry ticked up 1.7% year over year, which was down roughly 10 basis points from the June percentage. More worryingly, overall traffic (i.e., the number of customers visiting) fell by 2.1%.
Image source: Getty Images.
Jefferies wrote in its report that the cyclospora outbreak negatively affected the business, as did weather disruptions from wildfires in Canada.
Also that morning, two analysts reiterated their rather lukewarm takes on Wendy's stock. BMO Capital's Andrew Strelzik maintained his market perform (hold, in other words) recommendation and $8 per share price target, while Logan Reich at RBC Capital maintained a similar rating with a $7 per share price target.
Morgan Stanley's Brian Harbour took it one step further, reducing his fair value assessment on the fast-food specialist to $5.50 per share from $7. He also kept his recommendation intact, in his case underweight (sell).
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The Wright stuff? These analyses come on the heels of Wendy's second-quarter earnings release, which was published last Friday morning. Although the company topped the consensus analyst estimate for revenue and edged past that for profitability, it announced a dividend cut that was not exactly greeted with enthusiasm by investors. It also withdrew its full-year guidance.
While the company's May announcement that it tapped turnaround artist Bob Wright as CEO was an encouraging development, he's got his work cut out for him. Wendy's feels like something of a tired brand, slinging burgers and other menu items that either aren't hot items, sold by many competitors, or both. I'd pass on owning its stock.
Eric Volkman has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Jefferies Financial Group. The Motley Fool has a disclosure policy.
The Wendy's Company (NASDAQ:WEN)’s traded down more than 5% on Monday after Jefferies highlighted a weaker-than-expected second quarter same-store sales performance and said near-term trends could remain challenged as the company’s new leadership team works on a strategic plan.
Wendy’s reported US same-store sales declined 7% in the second quarter, missing Jefferies’ estimate of a 5.7% decline. Traffic fell 12.5%, with Jefferies pointing to reduced discounting, changes to breakfast hours and execution issues around quality, operations and marketing as factors weighing on performance.
Jefferies wrote that traffic in July was trending at a similar pace to the second quarter, indicating a weaker same-store sales trajectory than the 1.6% decline expected for the period. The firm expects pressure to continue through the fourth quarter as new management evaluates the business and prepares its strategic plan.
The strategic review is expected to focus on quality and value, the brand and marketing message, operating standards, digital initiatives and the company’s domestic restaurant footprint, Jefferies wrote.
Against that backdrop, Jefferies lowered its 2026 same-store sales estimate to a 5.2% decline from a 1.6% decline previously and now models 0.8% growth in 2027.
Wendy’s also withdrew its full-year guidance as management navigates continued sales and traffic pressure, commodity costs and potential investments to support the turnaround. Jefferies noted that beef inflation is expected to create additional company-operated restaurant margin pressure in the second half of the year, while G&A and franchisee support costs are also expected to increase.
Second quarter EBITDA came in at $124 million, slightly above Jefferies’ $121 million estimate, primarily due to lower-than-expected G&A. That benefit was partly offset by higher franchise support costs.
Jefferies lowered its 2026 adjusted EBITDA estimate to $455 million from $464 million and introduced a 2027 estimate of $450 million. Its EPS estimates were reduced to $0.54 and $0.57 for 2026 and 2027, respectively, from $0.57 and $0.64.
The firm maintained its Hold rating and $7.50 price target, with the target based on 8.5 times its 2027 EBITDA estimate. Jefferies wrote that expectations for Wendy’s are already low, while the planned strategic update next quarter could provide an initial catalyst for rebuilding investor confidence.
Jefferies highlighted CEO Ken Wright’s previous turnaround experience and history with Wendy’s, while noting that the turnaround will take time amid a challenging quick-service restaurant environment.
Wendy’s deals might be “biggie.” But it’s performance this year hasn’t been.
On an earnings call that felt more like a public reckoning, executives for The Wendy’s Co. shared that the Dublin, Ohio-based chain was “clearly not earning at [its] potential.”
In the first half of the year, Wendy’s faced slowing sales, lower restaurant traffic, and a slew of store closures.
The company announced it will cut its dividend in half—from 14 cents a share to 7 cents—as it attempts to stabilize profit through a struggling turnaround.
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Q2 insights: Sales dipped and stores closedDespite a net income of $32.6 million, Wendy’s saw sales drop by 6.5% in the second quarter, with U.S. same-store sales down 7% and international same-store sales down 2.3%.
U.S. restaurants saw a 12.5% decrease in traffic this quarter, which Wendy’s CFO Steve Cirulis attributed to limiting discounts and reducing or cutting breakfast operation hours.
“Our traffic, our value proposition, and franchise economics are not meeting our expectations,” Wendy’s CEO Bob Wright said in a statement.
Wendy’s has lost its place as America’s runner-up to McDonald's, ending a six-year run as the second-largest burger chain, being surpassed by a resurgent Burger King.
Burger King reclaimed the No. 2 position as its U.S. turnaround gains momentum, with domestic same-store sales jumping 8.5% in the second quarter. Wendy’s, meanwhile, reported a 7% decline in U.S. same-store sales, marking its sixth consecutive quarter of contraction.
Wendy’s new CEO Bob Wright acknowledged the chain’s problems Friday, saying its competitive edge has weakened as customers have pulled back.
"Today we are clearly not performing at our potential," he wrote in a statement.
BURGER KING UNVEILS 'WHOPPER GUARANTEE' WITH FREE BURGER IF ORDER MISSES THE MARK
Wendy's rose to prominence in with his famous "Where's the Beef" ad campaign, but has lost its six-year hold on the No. 2 spot to McDonald's in the U.S. burger battle. (Photo by ZAMEK/VIEWpress)
"Our traffic, our value proposition and franchisee economics are not meeting our expectations. We have already begun taking action across five areas that we've identified to drive the turnaround: rebuilding a quality menu at compelling value, marketing that drives demand, operational excellence, a digital experience that builds frequency, and restaurants as an engine for growth."
McDonald’s remains the dominant U.S. burger chain by a wide margin, leaving Burger King and Wendy’s fighting for a distant second place.
Wendy’s had surpassed Burger King roughly six years ago, helped by the successful nationwide rollout of its breakfast menu. But its hold on the No. 2 spot has eroded as Burger King poured money into improving restaurants, advertising and its core menu.
Restaurant Brands International, Burger King’s parent company, launched a broad U.S. turnaround effort in late 2022 after sluggish sales. The strategy has included restaurant remodels, increased marketing spending and changes intended to improve food quality and the customer experience.
BURGER KING'S IMPOSSIBLE WHOPPER TO HIT MENUS ACROSS THE US
The new Burger King Whopper is served in a box instead of a paper wrapper. (Burger King / Fox News)
More recently, Burger King has focused on its signature Whopper.
The chain revamped the burger earlier this year, making changes to its bun, packaging, mayonnaise and other elements. Burger King U.S. and Canada President Tom Curtis told The Wall Street Journal that the improvements are helping bring customers back.
"A lot of people are saying they’re coming back for the first time in a long time," Curtis said.
Burger King has also introduced a Whopper quality guarantee, pledging to remake an order if a customer is unhappy with it and provide another Whopper free on a future visit.
BURGER KING BRINGS BACK FAN FAVORITE FOR THE FIRST TIME IN 15 YEARS
A McDonald's Big Mac meal on June 8, 2024, in Bangkok, Thailand. (Lauren DeCicca/Getty Images / Getty Images)
"When we asked guests where we could do better, they gave us a lot of honest feedback, and now it's our responsibility to act on it," Curtis wrote in a statement in July. "We're not going to get everything right every single time, but we're committed to listening intently and improving every day.
"When guests choose us, they expect high-quality food, orders made the way they asked, and a team that's there when they need us. That's what these changes are about. We're raising the standard in our restaurants, so every Guest feels like they made the right choice."
Curtis said the chain believes it is taking market share from competitors, including potentially McDonald’s, and sees an opportunity to turn newly won customers into regulars.
"The next generation of burger lovers are being exposed to Burger King, and that means we’ve got runway ahead for years to come," Curtis told the Journal.
MCDONALD'S SAYS US SALES SLOWED AFTER VALUE DEAL PUSH FELL SHORT
The gains underscore a sharp reversal in fortunes for two longtime rivals that have wrestled with many of the same pressures in recent years.
Both companies navigated the COVID-19 pandemic, supply-chain disruptions and rising food and labor costs before confronting increasingly price-conscious consumers frustrated by years of restaurant menu inflation.
Burger King responded with its multiyear turnaround campaign. Wendy’s, by contrast, has faced leadership turnover just as restaurant traffic weakened and beef costs added pressure to its business.
Longtime Wendy’s CEO Todd Penegor retired in 2024 after eight years at the helm. Former PepsiCo executive Kirk Tanner succeeded him but left a little more than a year later to become CEO of Hershey.
Ticker Security Last Change Change % MCD MCDONALD'S CORP. 274.48 -1.78 -0.64% QSR RESTAURANT BRANDS INTERNATIONAL INC. 73.89 +0.97 +1.33% WEN THE WENDY'S CO. 7.69 +0.30 +4.06% SHAK SHAKE SHACK 71.13 +0.89 +1.27% JACK JACK IN THE BOX INC. 17.58 +0.20 +1.15% YUM YUM! BRANDS INC. 150.76 -1.52 -1.00% Wendy’s CFO Ken Cook then served as interim chief executive before the company named Wright, the former CEO of Potbelly, to the permanent job in May.
"I returned to Wendy's because I believe we can fix our issues and I am excited to work with our team and our franchisees to drive a strong turnaround," Wright wrote in Friday's release of second quarter results.
He said Wendy’s recent problems have hurt customer traffic and put pressure on restaurant economics, an increasingly important issue for a largely franchised chain whose operators must absorb higher costs while competing aggressively for value-conscious diners.
Burger King’s improvement also comes as McDonald’s works through challenges in its own U.S. operation. McDonald’s has been revamping its burgers, testing new menu items and looking for ways to improve food quality, service and value.
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Still, Burger King’s move ahead of Wendy’s does not put it close to overtaking the Golden Arches.
McDonald’s accounted for about 48% of the U.S. burger market in 2024, according to Barclays data. Wendy’s held an estimated 11.4% share at the time, compared with about 10% for Burger King.
Wendy's remains a sell as same restaurant sales decline and market share erodes versus peers. WEN's Q2 comps fell -3.6% in the U.S., with traffic down 12.5% and margins sharply deteriorating. Heavy debt ($2.76B) limits flexibility as WEN relies on new store openings for modest top-line growth.
2 Short Squeezes for Summer Speculation: What the Bears Are Getting WrongWendy's NASDAQ: WEN reported weaker second-quarter results as U.S. traffic declines, pressure on franchisee economics and what new Chief Executive Officer Bob Wright described as erosion in the brand’s quality and value proposition weighed on performance.
Global systemwide sales declined 6.5% on a constant-currency basis in the fiscal 2026 second quarter. U.S. same-restaurant sales fell 7%, while international same-restaurant sales declined 2.3%. Adjusted EBITDA fell $22.5 million from the prior year to $124.1 million, and adjusted earnings per share was $0.18.
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Burger King’s Turnaround Is Putting Restaurant Brands Back in FocusWright, who recently returned to Wendy’s after previously serving as an executive at the company and most recently led Potbelly Sandwich Works, said the chain is beginning a turnaround effort centered on menu quality, value, operations, marketing, digital capabilities and restaurant economics.
Traffic Declines Drive Sales Pressure Chief Financial Officer and Chief Strategy Officer Steve Cirulis said the U.S. same-store sales decline was driven by a 12.5% decrease in traffic, partly offset by a 5.6% increase in average check. Reduced discounting and the reduction or elimination of breakfast hours at some locations also affected traffic.
Short Sellers Are Piling Into Wingstop, But Analysts See Big UpsideCirulis said U.S. same-store sales improved sequentially by 80 basis points from the first quarter to the second quarter, but traffic remained negative by double digits during each period of the quarter. U.S. same-store sales declined 6.4% in April, 7.5% in May and 7% during the final period of the quarter, he said.
New product launches and the company’s Minions & Monsters movie collaboration supported average check but did not generate the expected traffic increase, Cirulis said. Traffic in July was consistent with second-quarter trends, and the company does not expect to return to year-over-year systemwide sales growth in either the third or fourth quarter.
International systemwide sales grew 3.4%, supported by new restaurant development, although international same-store sales declined 2.3%, primarily because of a challenging consumer and competitive environment in Canada. Excluding Canada, international sales rose 8.6%, including positive same-store sales.
Leadership Identifies Quality, Value and Operations Gaps Wright said Wendy’s has “not” been performing at its potential, citing declining traffic, weakened value offerings, inconsistent operational execution and marketing that has not sufficiently driven restaurant visits.
He said the company has allowed cost and efficiency decisions to weaken certain parts of its quality differentiation over time. Wendy’s continues to have core attributes including fresh, never frozen beef, produce prepared in restaurants and made-to-order sandwiches, but Wright said the company needs to better execute and communicate those advantages.
“Our quality differentiation has eroded, our value proposition has weakened, and we have not consistently delivered the experience customers expect from Wendy’s,” Wright said.
On value, he said the Biggie platform has become increasingly complex and “value diluting.” He outlined an approach that would address value across the core menu, everyday value offerings and promotional activity rather than limiting value perception to a specific section of the menu.
Operational priorities include better management of peak drive-thru traffic, appropriate staffing, stronger training and improved systems and performance management. Wright also said marketing needs to shift from an overreliance on one-off promotions and collaborations toward a more consistent brand narrative.
Turnaround Plan Targets Five Areas Wright said Wendy’s will provide a full strategic plan at its next quarterly update. The company has identified five focus areas:
Strengthening the menu through food quality, product development and value-oriented pricing architecture. Developing distinct branding and marketing intended to build customer connection and traffic. Improving operational execution through standards, processes, training and organizational support. Enhancing digital experiences, including analytics, loyalty, restaurant technology and third-party delivery integration. Improving four-wall economics, restaurant investment returns, franchisee health and eventual domestic unit growth. Wright said the company has begun using outside brand, business and strategy resources, while also evaluating restructuring and organizational changes. He said some changes will require enhanced or new capabilities and that the company will assess targeted investments based on their potential to improve traffic, restaurant economics or long-term shareholder value.
The company opened 21 U.S. restaurants and 27 international restaurants during the quarter. U.S. company-operated restaurants outperformed the broader U.S. system by 280 basis points in same-store sales, while U.S. customer satisfaction scores improved, according to Wright.
Margins, Cash Flow and Capital Allocation Total adjusted revenue declined 1.4% from the prior year to $443.2 million, reflecting lower franchise royalty revenue and rental income, partly offset by higher company-operated restaurant sales following restaurant acquisitions in the third quarter of 2025.
Global company-operated restaurant margin was 13.6%, while U.S. company-operated margin was 13.8%. Cirulis said U.S. margin declined because of approximately 9% commodity cost inflation, including higher beef costs and product-upgrade investments, as well as lower traffic and roughly 4% labor rate inflation.
Capital expenditures and restaurant development investments totaled $26 million in the quarter, including $8.3 million for technology initiatives and $12.8 million in restaurant development. First-half free cash flow was $120.3 million, up $10.8 million year over year, primarily due to lower cash taxes, capital expenditures and franchise development fund investments.
Wendy’s ended the quarter with approximately $380 million in cash and a net leverage ratio of 5.0 times. Cirulis said leverage is expected to remain elevated in the near term, with the company anticipating a refinancing of approximately $430 million of debt maturing in March 2028, either later this year or in early 2027.
The company announced a quarterly dividend of $0.07 per share and said it does not anticipate share repurchases in 2026. Approximately $35 million remains under its existing repurchase authorization, which expires in February 2027.
Wendy’s withdrew its full-year 2026 financial outlook as the new leadership team evaluates the turnaround plan and the allocation of capital. Cirulis said the company expects continued pressure on company-operated margins, adjusted EBITDA and adjusted net income in the second half from sales deleverage, anticipated full-year commodity inflation of 5% to 6%, and increased spending on personnel and professional services supporting the turnaround.
About Wendy's (NASDAQ:WEN)The Wendy's Company NASDAQ: WEN operates as a global quick-service restaurant chain, best known for its square-shaped beef patties, fresh ingredient sourcing and signature Frosty dessert. The company's menu features a variety of hamburgers, chicken sandwiches, salads, breakfast sandwiches, sides and beverages, designed to appeal to a broad customer base seeking both classic and contemporary fast-food options. Wendy's has placed particular emphasis on product innovation, introducing limited-time offerings and revamped core menu items to maintain customer interest and respond to evolving dining trends.
Founded in 1969 by entrepreneur Dave Thomas in Columbus, Ohio, Wendy's expanded rapidly through both company-owned and franchised outlets.
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The Wendy's Company (WEN) Q2 2026 Earnings Call August 7, 2026 8:30 AM EDT
Company Participants
Aaron Broholm - Head of Investor Relations
Robert Wright - President, CEO & Director
Steven Cirulis - Chief Financial Officer & Chief Strategy Officer
Conference Call Participants
David Palmer - Evercore ISI Institutional Equities, Research Division
Brian Mullan - Piper Sandler & Co., Research Division
Danilo Gargiulo - Bernstein Institutional Services LLC, Research Division
Margaret-May Binshtok - Wolfe Research, LLC
Dennis Geiger - UBS Investment Bank, Research Division
Brian Bittner - Oppenheimer & Co. Inc., Research Division
James Salera - Stephens Inc., Research Division
Lauren Silberman - Deutsche Bank AG, Research Division
Christopher Carril - KeyBanc Capital Markets Inc., Research Division
Sara Senatore - BofA Securities, Research Division
Hilary Lee - Morgan Stanley, Research Division
Peter Saleh - BTIG, LLC, Research Division
Jon Tower - Citigroup Inc., Research Division
Presentation
Operator
Good morning. Welcome to the Wendy's Company Earnings Results Conference Call. [Operator Instructions] Thank you. You may begin your conference.
Aaron Broholm
Head of Investor Relations
Good morning, and thank you for joining our fiscal 2026 second quarter earnings conference call. After this brief introduction, Bob Wright, President and Chief Executive Officer, will provide a business update and then Steve Cirulis, Chief Financial Officer and Chief Strategy Officer, will review our second quarter results as well as our capital allocation priorities. From there, we will open up the line for questions. Today's conference call and webcast includes a presentation, which is available on our Investor Relations website, ir.wendys.com.
Before we begin, please take note of the safe harbor statement that appears at the end of today's earnings release. This disclosure reminds investors that certain information we discuss today is forward-looking and reflects our current expectations about future plans and performance. Various factors could affect our results and cause those results to differ materially from the projections set forth
Wendy’s Co (NASDAQ:WEN) reported second-quarter 2026 results Friday, beating revenue and adjusted EPS estimates despite continued weakness in its U.S. business.
Revenue rose 1.7% year over year to $570.6 million, above the $557.185 million estimate. Adjusted EPS of 18 cents topped the 17 cents estimate but fell from 29 cents a year earlier.
Net income fell 40.8% to $32.6 million, while adjusted EBITDA dropped 15.4% to $124.1 million.
• Wendy’s stock is trading at depressed levels. Where are WEN shares going?
U.S. Weakness Pressures SalesGlobal systemwide sales fell 6.5% to $3.42 billion, including an 8.2% decline in the U.S. and 3.4% growth internationally.
U.S. same-restaurant sales fell 7%, while international same-restaurant sales declined 2.3%.
Wendy’s opened 21 U.S. and 27 international restaurants, ending the quarter with 7,180 locations globally.
Company-operated restaurants outperformed the broader system in same-restaurant sales, while U.S. customer satisfaction scores improved.
Margins and Profit DeclineU.S. company-operated restaurant margin fell 240 basis points to 13.8%.
The decline reflected commodity inflation, lower traffic and higher labor rates, partly offset by higher average check and labor efficiencies.
G&A expense rose to $66.2 million from $59.5 million, while operating profit fell 24% to $79.3 million.
Revenue benefited from higher advertising funds revenue, non-recurring vendor incentives and restaurant acquisitions, partly offset by lower franchise royalty and rental income.
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Cash Flow Remains HigherFirst-half operating cash flow rose 9.6% to $160 million, while free cash flow increased 9.9% to $120.3 million.
Cash and cash equivalents stood at $341.2 million. Long-term debt totaled $2.72 billion, plus $29.8 million classified as current debt.
Turnaround Takes PriorityCEO Bob Wright said quality has eroded and Wendy’s is not delivering the experience customers expect.
The turnaround will focus on menu quality and value, marketing, operational execution, digital engagement and restaurant-led growth.
Wendy’s withdrew its 2026 outlook and cut its quarterly dividend to 7 cents from 14 cents per share.
Management expects second-half sales trends to remain similar to the second quarter, with continued traffic pressure and margin headwinds from sales deleverage and 5% to 6% commodity inflation.
WEN Price Action: Wendy’s shares were up 0.61% at $7.44 at the time of publication on Friday, according to Benzinga Pro data.
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Wendy's (WEN - Free Report) came out with quarterly earnings of $0.18 per share, beating the Zacks Consensus Estimate of $0.16 per share. This compares to earnings of $0.29 per share a year ago. These figures are adjusted for non-recurring items.
This quarterly report represents an earnings surprise of +12.50%. A quarter ago, it was expected that this hamburger chain would post earnings of $0.1 per share when it actually produced earnings of $0.12, delivering a surprise of +20%.
Over the last four quarters, the company has surpassed consensus EPS estimates four times.
Wendy's, which belongs to the Zacks Retail - Restaurants industry, posted revenues of $570.57 million for the quarter ended June 2026, surpassing the Zacks Consensus Estimate by 1.07%. This compares to year-ago revenues of $560.93 million. The company has topped consensus revenue estimates four times over the last four quarters.
The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call.
Wendy's shares have lost about 11.3% since the beginning of the year versus the S&P 500's gain of 12.6%.
What's Next for Wendy's?While Wendy's has underperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock?
There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately.
Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions.
Ahead of this earnings release, the estimate revisions trend for Wendy's was unfavorable. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #4 (Sell) for the stock. So, the shares are expected to underperform the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
It will be interesting to see how estimates for the coming quarters and the current fiscal year change in the days ahead. The current consensus EPS estimate is $0.14 on $552.39 million in revenues for the coming quarter and $0.57 on $2.24 billion in revenues for the current fiscal year.
Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Retail - Restaurants is currently in the bottom 21% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.
Another stock from the same industry, GEN Restaurant Group, Inc. (GENK - Free Report) , has yet to report results for the quarter ended June 2026. The results are expected to be released on August 10.
This company is expected to post quarterly loss of $0.06 per share in its upcoming report, which represents a year-over-year change of -250%. The consensus EPS estimate for the quarter has remained unchanged over the last 30 days.
GEN Restaurant Group, Inc.'s revenues are expected to be $55 million, down 0.1% from the year-ago quarter.
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Wendy’s (Nasdaq: WEN) moved into reset mode after withdrawing its 2026 outlook and cutting its dividend while new CEO Bob Wright attempts to right the ship. The update puts the stock firmly in turnaround territory, with investors now weighing weaker near-term visibility against the possibility of a broader operational fix.
For the quarter ended June 2026, Wendy's (WEN - Free Report) reported revenue of $570.57 million, up 1.7% over the same period last year. EPS came in at $0.18, compared to $0.29 in the year-ago quarter.
The reported revenue represents a surprise of +1.07% over the Zacks Consensus Estimate of $564.56 million. With the consensus EPS estimate being $0.16, the EPS surprise was +12.5%.
While investors scrutinize revenue and earnings changes year-over-year and how they compare with Wall Street expectations to determine their next move, some key metrics always offer a more accurate picture of a company's financial health.
Since these metrics play a crucial role in driving the top- and bottom-line numbers, comparing them with the year-ago numbers and what analysts estimated about them helps investors better project a stock's price performance.
Here is how Wendy's performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts:
Same-Restaurant - International: -2.3% compared to the 0.8% average estimate based on five analysts.Same-Restaurant - U.S.: -7% compared to the -5% average estimate based on five analysts.Number of restaurants - Total: 7,180 compared to the 7,176 average estimate based on five analysts.Number of restaurants - International: 1,456 versus 1,468 estimated by five analysts on average.Number of restaurants - US: 5,724 compared to the 5,709 average estimate based on five analysts.Revenues- Franchise royalty: $123.57 million compared to the $126.21 million average estimate based on five analysts. The reported number represents a change of -6.6% year over year.Revenues- Advertising funds: $127.42 million versus the five-analyst average estimate of $103.47 million. The reported number represents a year-over-year change of +14.4%.Revenues- Sales at Company-operated restaurants: $240.02 million versus the five-analyst average estimate of $242.11 million. The reported number represents a year-over-year change of +3.1%.Revenues- Franchise fees: $26.2 million compared to the $24.32 million average estimate based on five analysts. The reported number represents a change of +8.9% year over year.Revenues- Franchise rental income: $53.36 million versus $59.06 million estimated by five analysts on average. Compared to the year-ago quarter, this number represents a -11.7% change.Systemwide sales- Total: $3.42 billion compared to the $3.47 billion average estimate based on four analysts. The reported number represents a change of -6.5% year over year.Systemwide sales- International systemwide: $546.7 million versus the four-analyst average estimate of $566.67 million. The reported number represents a year-over-year change of +3.4%.View all Key Company Metrics for Wendy's here>>>
Shares of Wendy's have returned -2.6% over the past month versus the Zacks S&P 500 composite's +2.3% change. The stock currently has a Zacks Rank #4 (Sell), indicating that it could underperform the broader market in the near term.
New leadership shares initial assessment while formulating comprehensive turnaround plan
Generated revenue of $571 million and global systemwide sales of approximately $3.4 billion
Generated net income of $32.6 million and adjusted EBITDA of $124.1 million
Company withdraws 2026 outlook and announces a reduction in its dividend to support the turnaround
, /PRNewswire/ -- The Wendy's Company (Nasdaq: WEN) today reported unaudited results for the second quarter ended June 28, 2026.
Key highlights for the quarter ended June 28, 2026, compared to June 29, 2025:
Global systemwide sales decreased 6.5%, driven by an 8.2% decline in the U.S., partially offset by 3.4% growth in international U.S. same-restaurant sales decreased 7.0% and international same-restaurant sales decreased 2.3% Net income was $32.6 million and adjusted EBITDA was $124.1 million Reported diluted earnings per share was $0.17 and adjusted earnings per share was $0.18 Net cash provided by operating activities was $160.0 million for the first half of the year and free cash flow was $120.3 million for the first half of the year "Wendy's is an iconic brand with exceptional assets. Today we are clearly not performing at our potential. I returned to Wendy's because I believe we can fix our issues and I am excited to work with our team and our franchisees to drive a strong turnaround," said Bob Wright, President and Chief Executive Officer of The Wendy's Company. "Our traffic, our value proposition and franchisee economics are not meeting our expectations. We have already begun taking action across five areas that we've identified to drive the turnaround: rebuilding a quality menu at compelling value, marketing that drives demand, operational excellence, a digital experience that builds frequency, and restaurants as an engine for growth. We are updating our capital allocation to provide flexibility to support our turnaround across these actions and fund our plan for growth. Wendy's quality heritage provides a strong foundation for the turnaround and I am confident we can translate that equity into a proposition that's relevant to today's fast-evolving QSR landscape."
Operational Highlights
2025
2026
Second Quarter
US
Intl
Global
US
Intl
Global
Systemwide Sales Growth (1) (2)
(3.3) %
8.7 %
(1.8) %
(8.2) %
3.4 %
(6.5) %
Same-Restaurant Sales Growth (1) (2)
(3.6) %
1.8 %
(2.9) %
(7.0) %
(2.3) %
(6.3) %
Systemwide Sales (In US$ Millions) (2) (3)
$3,131.3
$528.9
$3,660.2
$2,875.8
$546.7
$3,422.5
Restaurant Openings - Total / Net
21 / 9
23 / 17
44 / 26
21 / (81)
27 / 10
48 / (71)
Quarter End Restaurant Count
5,967
1,367
7,334
5,724
1,456
7,180
Year-to-Date
US
Intl
Global
US
Intl
Global
Systemwide Sales Growth (1) (2)
(3.0) %
8.8 %
(1.4) %
(7.7) %
4.6 %
(6.0) %
Same-Restaurant Sales Growth (1) (2)
(3.2) %
2.1 %
(2.5) %
(7.4) %
(1.4) %
(6.5) %
Systemwide Sales (In US$ Millions) (2) (3)
$6,047.4
$1,002.1
$7,049.5
$5,578.7
$1,064.7
$6,643.4
Restaurant Openings - Total / Net
49 / 34
69 / 60
118 / 94
44 / (245)
54 / 28
98 / (217)
(1) Systemwide sales growth and same-restaurant sales growth are calculated on a constant currency basis and include sales by both
Company-operated and franchise restaurants.
(2) Excludes Argentina.
(3) Systemwide sales include sales at both Company-operated and franchise restaurants.
Financial Highlights
Second Quarter
Year-to-Date
2025
2026
B / (W)
2025
2026
B / (W)
($ In Millions Except Per Share Amounts)
(Unaudited)
Total Revenues
$ 560.9
$ 570.6
1.7 %
$ 1,084.4
$ 1,111.2
2.5 %
Adjusted Revenues (1)
$ 449.6
$ 443.2
(1.4) %
$ 872.7
$ 875.4
0.3 %
U.S. Company-Operated Restaurant Margin
16.2 %
13.8 %
(240)bps
15.6 %
12.7 %
(290)bps
General and Administrative Expense
$ 59.5
$ 66.2
(11.3) %
$ 127.7
$ 139.0
(8.8) %
Operating Profit
$ 104.3
$ 79.3
(24.0) %
$ 187.4
$ 144.2
(23.1) %
Net Income
$ 55.1
$ 32.6
(40.8) %
$ 94.3
$ 55.3
(41.4) %
Adjusted EBITDA (1)
$ 146.6
$ 124.1
(15.4) %
$ 271.2
$ 235.4
(13.2) %
Reported Diluted Earnings Per Share
$ 0.29
$ 0.17
(41.4) %
$ 0.48
$ 0.29
(39.6) %
Adjusted Earnings Per Share (1)
$ 0.29
$ 0.18
(37.9) %
$ 0.49
$ 0.30
(38.8) %
Cash Flow from Operations
$ 146.0
$ 160.0
9.6 %
Free Cash Flow (1)
$ 109.5
$ 120.3
9.9 %
(1) See "Disclosure Regarding Non-GAAP Financial Measures" and the reconciliation tables that accompany this release for a
discussion and reconciliation of the non-GAAP financial measures included in this release.
Second Quarter Financial Highlights
Systemwide Sales
The decrease in global systemwide sales was primarily driven by lower U.S. same-restaurant sales and a decrease in the number of restaurants in the U.S.
Total Revenues
The increase in total reported revenues resulted primarily from higher advertising funds revenue due to local advertising funds being reallocated to U.S. national advertising and non-recurring vendor incentives, and higher Company-operated restaurant sales reflecting the Company's acquisition of franchise-operated restaurants during the third quarter of 2025. These were partially offset by lower franchise royalty revenue and franchise rental income.
U.S. Company-Operated Restaurant Margin
The decrease in U.S. Company-operated restaurant margin was primarily due to commodity inflation, a decline in traffic, and labor rate inflation. These were partially offset by an increase in average check and labor efficiencies.
General and Administrative Expense
The increase in general and administrative expense was primarily due to investments in professional services and employee compensation and benefits.
Operating Profit
The decrease in operating profit was primarily due to lower franchise royalty revenue, an increase in general and administrative expense, a decrease in U.S. Company-operated restaurant margin, and lower net franchise fees.
Net Income
The decrease in reported net income was primarily due to a decrease in operating profit and an increase in interest expense, partially offset by lower income taxes.
Adjusted EBITDA
The decrease in adjusted EBITDA was primarily driven by lower franchise royalty revenue, an increase in general and administrative expense, a decrease in U.S. Company-operated restaurant margin, and lower net franchise fees, primarily due to an increase in the provision for doubtful accounts.
Adjusted Earnings Per Share
The decrease in adjusted earnings per share was primarily driven by a decrease in adjusted EBITDA.
Year to Date Free Cash Flow
The increase in free cash flow was driven by a decrease in cash taxes, capital expenditures, and investments associated with the Company's franchise development fund, partially offset by lower net income adjusted for non-cash items.
Company Declares Quarterly Dividend
The Company announced today a reduction to its dividend to create additional flexibility to invest in initiatives in support of its turnaround. The updated annualized rate is $0.28 per share. The Company announced today the declaration of a quarterly cash dividend payment of $0.07 per share. The dividend is payable on September 15, 2026, to shareholders of record as of September 1, 2026.
Share Repurchases
The Company did not repurchase any shares in the second quarter of 2026 and has not repurchased any shares in the third quarter of 2026 as of the date of this release. As of July 31, approximately $35.0 million remained available under the Company's existing share repurchase authorization that expires in February 2027.
2026 Outlook
The Company is withdrawing its 2026 financial outlook. The Company's new leadership is taking the opportunity to fully assess the business opportunities and formulate a comprehensive turnaround plan, including the optimal deployment of capital.
Conference Call and Webcast
The Company will host a conference call today, Friday, August 7, at 8:30 a.m. ET, with a simultaneous webcast from the Company's Investor Relations website at www.irwendys.com. The related presentation materials are now available on the Company's Investor Relations website. The live conference call will be available by telephone at (833) 461-5787 for North American callers and (585) 542-9983 for international callers, both using event ID 791 958 064. A replay of the webcast will be available on the Company's Investor Relations website.
About Wendy's
The Wendy's Company (Nasdaq: WEN) and Wendy's® franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide. Founded in 1969, Wendy's is committed to the promise of Fresh Famous Food, Made Right, For You, delivered to customers through its craveable menu including made-to-order square hamburgers using fresh beef*, and fan favorites like the Spicy Chicken Sandwich and nuggets, Baconator®, and the Frosty® dessert. Wendy's supports the Dave Thomas Foundation for Adoption®, established by its founder, which seeks to dramatically increase the number of adoptions of children waiting in North America's foster care system. Learn more about Wendy's at www.wendys.com. For details on franchising, visit www.wendys.com/franchising. Connect with Wendy's on X, Instagram and Facebook.
*Fresh beef available in the contiguous U.S. and Alaska, as well as Canada, Mexico, Puerto Rico, the UK, and other select international markets.
Investor Contact:
Aaron Broholm
Head of Investor Relations
(614) 764-3345; [email protected]
Media Contact:
Heidi Schauer
Vice President – Communications, Public Affairs & Customer Care
(614) 764-3368; [email protected]
Forward-Looking Statements
This release contains certain statements that are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Reform Act"). Generally, forward-looking statements include the words "may," "believes," "plans," "expects," "anticipates," "intends," "estimate," "goal," "upcoming," "annualized," "outlook," "guidance" or the negation thereof, or similar expressions. In addition, all statements that address future operating, financial or business performance, strategies or initiatives, future efficiencies or savings, anticipated costs or charges, future capitalization, anticipated impacts of recent or pending investments or transactions and statements expressing general views about future results or brand health are forward-looking statements within the meaning of the Reform Act. Forward-looking statements are based on the Company's expectations at the time such statements are made, speak only as of the dates they are made and are susceptible to a number of risks, uncertainties and other factors. For all such forward-looking statements, the Company claims the protection of the safe harbor for forward-looking statements contained in the Reform Act. The Company's actual results, performance and achievements may differ materially from any future results, performance or achievements expressed or implied by the Company's forward-looking statements.
Many important factors could affect the Company's future results and cause those results to differ materially from those expressed in or implied by the Company's forward-looking statements. Such factors include, but are not limited to, the following: (1) the impact of competition or poor customer experiences at Wendy's restaurants; (2) adverse economic conditions or volatility or disruptions, including in regions with a high concentration of Wendy's restaurants; (3) changes in discretionary consumer spending and consumer tastes and preferences; (4) conditions beyond the Company's control, such as adverse weather conditions, natural disasters, hostilities, social unrest, health epidemics or pandemics or other catastrophic events; (5) impacts to the Company's corporate reputation or the value and perception of the Company's brand; (6) the effectiveness of the Company's marketing and advertising programs and new product development; (7) the Company's ability to manage the impact of social or digital media; (8) the Company's ability to protect its intellectual property; (9) food safety events or health concerns involving the Company's products; (10) the Company's ability to successfully implement important strategic initiatives, effectively managing or maintaining growth and market share across its dayparts or executing strategic transactions; (11) the Company's ability to grow its business through new restaurant development; (12) the Company's ability to effectively manage the acquisition and disposition of restaurants and other restaurant activity; (13) risks associated with leasing and owning significant amounts of real estate, including environmental matters; (14) risks associated with the Company's international operations, including the ability to execute its international growth strategy; (15) changes in commodity and other operating costs; (16) shortages or interruptions in the supply or distribution of the Company's products and other risks associated with the Company's independent supply chain purchasing co-op; (17) the impact of increased labor costs or labor shortages; (18) the continued succession and retention of key personnel and the effectiveness of the Company's leadership and organizational structure; (19) risks associated with the Company's digital commerce strategy, platforms and technologies, including its ability to adapt to changes in industry trends and consumer preferences; (20) the Company's and its franchisees' dependence on computer systems and information technology, including risks associated with the failure or interruption of its systems or technology or the occurrence of cybersecurity incidents or deficiencies; (21) risks associated with the Company's securitized financing facility and other debt agreements, including compliance with operational and financial covenants, restrictions on its ability to raise additional capital, the impact of its overall debt levels and the Company's ability to generate sufficient cash flow to meet its debt service obligations and operate its business; (22) risks associated with the Company's capital allocation policy, including the amount and timing of equity and debt repurchases and dividend payments; (23) risks associated with complaints and litigation, compliance with legal and regulatory requirements and a focus on corporate responsibility issues; (24) risks associated with the availability and cost of insurance, the recognition of impairment or other charges, changes in tax rates or tax laws and fluctuations in foreign currency exchange rates; (25) risks associated with the Company's predominantly franchised business model; (26) Trian Fund Management, L.P. and certain of its affiliates filed a Schedule 13D/A with the Securities and Exchange Commission on February 18, 2026 indicating, among other things, that they intend to explore and evaluate the possibility of participating, alone or with third parties, in certain potential transactions with respect to the Company to enhance stockholder value; there can be no assurance that (i) any such potential transactions will occur or result in additional value for the Company's stockholders or (ii) that the exploration of potential transactions will not have an adverse impact on the Company's business; and (27) other risks and uncertainties cited in the Company's releases, public statements and/or filings with the Securities and Exchange Commission, including those identified in the "Risk Factors" sections of the Company's Forms 10-K and 10-Q.
All future written and oral forward-looking statements attributable to the Company or any person acting on its behalf are expressly qualified in their entirety by the cautionary statements contained or referred to above. New risks and uncertainties arise from time to time, and factors that the Company currently deems immaterial may become material, and it is impossible for the Company to predict these events or how they may affect the Company.
The Company assumes no obligation to update any forward-looking statements after the date of this release as a result of new information, future events or developments, except as required by federal securities laws, although the Company may do so from time to time. The Company does not endorse any projections regarding future performance that may be made by third parties.
Disclosure Regarding Non-GAAP Financial Measures
In addition to the financial measures presented in this release in accordance with U.S. Generally Accepted Accounting Principles ("GAAP"), the Company has included certain non-GAAP financial measures in this release, including adjusted revenue, adjusted EBITDA, adjusted earnings per share, and free cash flow.
The Company uses adjusted revenue, adjusted EBITDA and adjusted earnings per share as internal measures of business operating performance and as performance measures for benchmarking against the Company's peers and competitors. Adjusted EBITDA is also used by the Company in establishing performance goals for purposes of executive compensation. The Company believes its presentation of adjusted revenue, adjusted EBITDA and adjusted earnings per share provides a meaningful perspective of the underlying operating performance of our current business and enables investors to better understand and evaluate our historical and prospective operating performance. The Company believes these non-GAAP financial measures are important supplemental measures of operating performance because they eliminate items that vary from period to period without correlation to our core operating performance and highlight trends in our business that may not otherwise be apparent when relying solely on GAAP financial measures. Due to the nature and/or size of the items being excluded, such items do not reflect future gains, losses, expenses or benefits and are not indicative of our future operating performance. The Company believes investors, analysts and other interested parties use adjusted revenue, adjusted EBITDA, and adjusted earnings per share in evaluating issuers, and the presentation of these measures facilitates a comparative assessment of the Company's operating performance in addition to the Company's performance based on GAAP results.
This release also includes disclosure regarding the Company's free cash flow. Free cash flow is a non-GAAP financial measure that is used by the Company as an internal measure of liquidity. The Company defines free cash flow as cash flows from operations minus (i) capital expenditures, (ii) expenditures related to the Company's franchise development fund and (iii) the net change in the restricted operating assets and liabilities of the advertising funds and any excess/deficit of advertising funds revenue over advertising funds expense included in net income, as reported under GAAP. The impact of our advertising funds is excluded because the funds are used solely for advertising and are not available for the Company's working capital needs. The Company may also make additional adjustments for certain non-recurring or unusual items to the extent identified in the reconciliation tables that accompany this release. The Company believes free cash flow is an important liquidity measure for investors and other interested persons because it communicates how much cash flow is available for working capital needs or to be used for repurchasing shares, paying dividends, repaying or refinancing debt, financing possible acquisitions or investments or other uses of cash.
Adjusted revenue, adjusted EBITDA, adjusted earnings per share, and free cash flow are not recognized terms under GAAP, and the Company's presentation of these non-GAAP financial measures does not replace the presentation of the Company's financial results in accordance with GAAP. Because all companies do not calculate adjusted revenue, adjusted EBITDA, adjusted earnings per share, and free cash flow (and similarly titled financial measures) in the same way, those measures as used by other companies may not be consistent with the way the Company calculates such measures. The non-GAAP financial measures included in this release should not be construed as substitutes for or better indicators of the Company's performance than the most directly comparable GAAP financial measures. See the reconciliation tables that accompany this release for additional information regarding certain of the non-GAAP financial measures included herein.
Key Business Measures
The Company tracks its results of operations and manages its business using certain key business measures, including same-restaurant sales, systemwide sales and Company-operated restaurant margin, which are measures commonly used in the quick-service restaurant industry that are important to understanding Company performance.
Same-restaurant sales and systemwide sales each include sales by both Company-operated and franchise restaurants. The Company reports same-restaurant sales for new restaurants after they have been open for 15 continuous months and for reimaged restaurants as soon as they reopen. Restaurants temporarily closed for more than one fiscal week are excluded from same-restaurant sales.
Franchise restaurant sales are reported by our franchisees and represent their revenues from sales at franchised Wendy's restaurants. Sales by franchise restaurants are not recorded as Company revenues and are not included in the Company's consolidated financial statements. However, the Company's royalty revenues are computed as percentages of sales made by Wendy's franchisees and, as a result, sales by franchisees have a direct effect on the Company's royalty revenues and profitability.
Same-restaurant sales and systemwide sales exclude sales from Argentina due to the highly inflationary economy of that country.
The Company calculates same-restaurant sales and systemwide sales growth on a constant currency basis. Constant currency results exclude the impact of foreign currency translation and are derived by translating current year results at prior year average exchange rates. The Company believes excluding the impact of foreign currency translation provides better year over year comparability.
U.S. Company-operated restaurant margin is defined as sales from U.S. Company-operated restaurants less cost of sales divided by sales from U.S. Company-operated restaurants. Cost of sales includes food and paper, restaurant labor and occupancy, advertising and other operating costs. Cost of sales excludes certain costs that support restaurant operations that are not allocated to individual restaurants, which are included in "General and administrative." Cost of sales also excludes depreciation and amortization expense and impairment of long-lived assets. Therefore, as restaurant margin as presented excludes certain costs as described above, its usefulness may be limited and may not be comparable to other similarly titled measures of other companies in our industry.
The Wendy's Company and Subsidiaries
Condensed Consolidated Statements of Operations
Three and Six Month Periods Ended June 29, 2025 and June 28, 2026
(In Thousands Except Per Share Amounts)
(Unaudited)
Three Months Ended
Six Months Ended
2025
2026
2025
2026
Revenues:
Sales
$ 232,853
$ 240,016
$ 452,363
$ 465,513
Franchise royalty revenue
132,233
123,574
253,908
239,764
Franchise fees
24,067
26,197
47,540
57,902
Franchise rental income
60,411
53,363
118,865
112,267
Advertising funds revenue
111,365
127,421
211,725
235,762
560,929
570,571
1,084,401
1,111,208
Costs and expenses:
Cost of sales
196,521
207,275
384,690
408,324
Franchise support and other costs
17,069
22,566
33,665
44,557
Franchise rental expense
32,630
28,039
63,331
58,215
Advertising funds expense
111,374
127,879
212,902
236,494
General and administrative
59,485
66,161
127,689
139,004
Depreciation and amortization (exclusive of
amortization of cloud computing arrangements
shown separately below)
36,990
38,061
73,539
78,636
Amortization of cloud computing arrangements
4,056
4,577
8,223
9,339
System optimization gains, net
(387)
(667)
(297)
(2,292)
Reorganization and realignment costs
174
10
(518)
(152)
Impairment of long-lived assets
1,686
3,120
3,107
5,692
Other operating income, net
(2,929)
(5,734)
(9,316)
(10,814)
456,669
491,287
897,015
967,003
Operating profit
104,260
79,284
187,386
144,205
Interest expense, net
(30,945)
(33,850)
(62,422)
(67,956)
Investment loss, net
—
—
(1,718)
—
Other income, net
2,585
3,133
7,571
6,483
Income before income taxes
75,900
48,567
130,817
82,732
Provision for income taxes
(20,790)
(15,951)
(36,475)
(27,404)
Net income
$ 55,110
$ 32,616
$ 94,342
$ 55,328
Basic and diluted net income per share
$ .29
$ .17
$ .48
$ .29
Number of shares used to calculate basic income
per share
191,949
190,426
196,296
190,359
Number of shares used to calculate diluted income
per share
192,714
191,212
197,166
191,055
The Wendy's Company and Subsidiaries
Condensed Consolidated Balance Sheets
As of December 28, 2025 and June 28, 2026
(In Thousands Except Par Value)
(Unaudited)
December 28,
2025
June 28,
2026
ASSETS
Current assets:
Cash and cash equivalents
$ 300,833
$ 341,211
Restricted cash
39,207
38,786
Accounts and notes receivable, net
117,333
109,247
Inventories
7,387
7,036
Prepaid expenses and other current assets
55,412
78,922
Advertising funds restricted assets
97,867
102,897
Total current assets
618,039
678,099
Properties
937,795
895,598
Finance lease assets
312,844
319,808
Operating lease assets
642,589
582,630
Goodwill
774,088
773,119
Other intangible assets
1,170,671
1,147,228
Investments
25,227
22,988
Net investment in sales-type and direct financing leases
284,891
276,853
Other assets
190,417
187,893
Total assets
$ 4,956,561
$ 4,884,216
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Current portion of long-term debt
$ 29,750
$ 29,750
Current portion of finance lease liabilities
26,673
27,538
Current portion of operating lease liabilities
51,119
51,953
Accounts payable
30,450
21,440
Accrued expenses and other current liabilities
116,655
124,713
Advertising funds restricted liabilities
96,454
102,078
Total current liabilities
351,101
357,472
Long-term debt
2,730,502
2,719,239
Long-term finance lease liabilities
646,715
647,637
Long-term operating lease liabilities
660,257
596,408
Deferred income taxes
287,753
289,268
Deferred franchise fees
87,956
81,671
Other liabilities
74,894
72,054
Total liabilities
4,839,178
4,763,749
Commitments and contingencies
Stockholders' equity:
Common stock, $0.10 par value; 1,500,000 shares authorized;
470,424 shares issued; 190,324 and 190,639 shares outstanding, respectively
47,042
47,042
Additional paid-in capital
2,986,150
2,990,095
Retained earnings
435,124
437,099
Common stock held in treasury, at cost; 280,100 and 279,785 shares, respectively
(3,286,965)
(3,283,017)
Accumulated other comprehensive loss
(63,968)
(70,752)
Total stockholders' equity
117,383
120,467
Total liabilities and stockholders' equity
$ 4,956,561
$ 4,884,216
The Wendy's Company and Subsidiaries
Condensed Consolidated Statements of Cash Flows
Six Month Periods Ended June 29, 2025 and June 28, 2026
(In Thousands)
(Unaudited)
Six Months Ended
2025
2026
Cash flows from operating activities:
Net income
$ 94,342
$ 55,328
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization (exclusive of amortization of
Distributions received from joint ventures, net of equity in earnings
1,679
1,221
Long-term debt-related activities, net
3,744
3,612
Cloud computing arrangements expenditures
(9,335)
(10,241)
Changes in operating assets and liabilities and other, net
(45,865)
(1,372)
Net cash provided by operating activities
146,008
159,957
Cash flows from investing activities:
Capital expenditures
(39,050)
(31,439)
Franchise development fund
(16,518)
(10,998)
Dispositions
1,355
4,664
Notes receivable, net
1,949
—
Net cash used in investing activities
(52,264)
(37,773)
Cash flows from financing activities:
Proceeds from long-term debt
23,500
17,800
Repayments of long-term debt
(23,125)
(32,675)
Repayments of finance lease liabilities
(10,666)
(12,106)
Repurchases of common stock
(186,516)
(1,922)
Dividends
(76,243)
(53,316)
Proceeds from stock option exercises
1,717
—
Payments related to tax withholding for share-based compensation
(1,354)
(449)
Net cash used in financing activities
(272,687)
(82,668)
Net cash (used in) provided by operations before effect of exchange rate changes on cash
(178,943)
39,516
Effect of exchange rate changes on cash
5,437
(2,408)
Net (decrease) increase in cash, cash equivalents and restricted cash
(173,506)
37,108
Cash, cash equivalents and restricted cash at beginning of period
503,608
357,672
Cash, cash equivalents and restricted cash at end of period
$ 330,102
$ 394,780
The Wendy's Company and Subsidiaries
Reconciliations of Net Income to Adjusted EBITDA and Revenues to Adjusted Revenues
Three and Six Month Periods Ended June 29, 2025 and June 28, 2026
(In Thousands)
(Unaudited)
Three Months Ended
Six Months Ended
2025
2026
2025
2026
Net income
$ 55,110
$ 32,616
$ 94,342
$ 55,328
Provision for income taxes
20,790
15,951
36,475
27,404
Income before income taxes
75,900
48,567
130,817
82,732
Other income, net
(2,585)
(3,133)
(7,571)
(6,483)
Investment loss, net
—
—
1,718
—
Interest expense, net
30,945
33,850
62,422
67,956
Operating profit
104,260
79,284
187,386
144,205
Plus (less):
Advertising funds revenue
(111,365)
(127,421)
(211,725)
(235,762)
Advertising funds expense (a)
111,225
127,126
211,441
235,738
Depreciation and amortization (exclusive of
amortization of cloud computing arrangements
shown separately below)
36,990
38,061
73,539
78,636
Amortization of cloud computing arrangements
4,056
4,577
8,223
9,339
System optimization gains, net
(387)
(667)
(297)
(2,292)
Reorganization and realignment costs
174
10
(518)
(152)
Impairment of long-lived assets
1,686
3,120
3,107
5,692
Adjusted EBITDA
$ 146,639
$ 124,090
$ 271,156
$ 235,404
Revenues
$ 560,929
$ 570,571
$ 1,084,401
$ 1,111,208
Less:
Advertising funds revenue
(111,365)
(127,421)
(211,725)
(235,762)
Adjusted revenues
$ 449,564
$ 443,150
$ 872,676
$ 875,446
(a)
Excludes advertising funds expense of $183 and $342 for the three and six months ended June 29, 2025 related to the Company's funding of incremental advertising. There was no funding of incremental advertising during the three and six months ended June 28, 2026. In addition, excludes other international-related advertising surplus (deficit) of $34 and $(1,119) for the three and six months ended June 29, 2025, respectively, and $(753) and $(756) for the three and six months ended June 28, 2026, respectively.
The Wendy's Company and Subsidiaries
Reconciliation of Net Income and Diluted Earnings Per Share to
Adjusted Income and Adjusted Earnings Per Share
Three and Six Month Periods Ended June 29, 2025 and June 28, 2026
(In Thousands Except Per Share Amounts)
(Unaudited)
Three Months Ended
Six Months Ended
2025
2026
2025
2026
Net income
$ 55,110
$ 32,616
$ 94,342
$ 55,328
Plus (less):
Advertising funds revenue
(111,365)
(127,421)
(211,725)
(235,762)
Advertising funds expense (a)
111,225
127,126
211,441
235,738
System optimization gains, net
(387)
(667)
(297)
(2,292)
Reorganization and realignment costs
174
10
(518)
(152)
Impairment of long-lived assets
1,686
3,120
3,107
5,692
Total adjustments
1,333
2,168
2,008
3,224
Income tax impact on adjustments (b)
(371)
(588)
(580)
(780)
Total adjustments, net of income taxes
962
1,580
1,428
2,444
Adjusted income
$ 56,072
$ 34,196
$ 95,770
$ 57,772
Diluted earnings per share
$ .29
$ .17
$ .48
$ .29
Total adjustments per share, net of income taxes
—
.01
.01
.01
Adjusted earnings per share
$ .29
$ .18
$ .49
$ .30
(a)
Excludes advertising funds expense of $183 and $342 for the three and six months ended June 29, 2025 related to the Company's funding of incremental advertising. There was no funding of incremental advertising during the three and six months ended June 28, 2026. In addition, excludes other international-related advertising surplus (deficit) of $34 and $(1,119) for the three and six months ended June 29, 2025, respectively, and $(753) and $(756) for the three and six months ended June 28, 2026, respectively.
(b)
Adjustments relate to the tax effect of non-GAAP adjustments, which were determined based on the nature of the underlying non-GAAP adjustments and their relevant jurisdictional tax rates.
The Wendy's Company and Subsidiaries
Reconciliation of Net Cash Provided by Operating Activities to Free Cash Flow
Six Month Periods Ended June 29, 2025 and June 28, 2026
(In Thousands)
(Unaudited)
Six Months Ended
2025
2026
Net cash provided by operating activities
$ 146,008
$ 159,957
Plus (less):
Capital expenditures
(39,050)
(31,439)
Franchise development fund
(16,518)
(10,998)
Advertising funds impact (a)
19,065
2,759
Free cash flow
$ 109,505
$ 120,279
(a)
Represents the net change in the restricted operating assets and liabilities of our advertising funds, which is included in "Changes in operating assets and liabilities and other, net," and the excess of advertising funds expense over advertising funds revenue, which is included in "Net income."