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Vanar Chain is partnering with Shelby American, a high-performance automobile manufacturer, to incorporate its brand into the Metaverse.

This news comes from an exclusive press release shared with BeInCrypto.

Shelby American And Vanar Chain UniteThese two firms are using the Metaverse to introduce these cars to a new class of enthusiasts. Shelby will use scalable Layer 1 blockchain technology from Vanar and its gaming platform Virtua to launch a new brand, the “Shelbyverse.” The Shelbyverse will also have a real-world impact, offering exclusive physical merchandise through a multi-platform initiative.

“Shelby American has always been about pushing boundaries in the automotive world, and we’re thrilled to help them bring that same pioneering spirit into Web3. We’re demonstrating what forward thinking brands can achieve in [the] digital space and ensuring… Shelby… is not only preserved but elevated in new and exciting ways,” said Jawad Ashraf, CEO at Vanar.

This collaboration between a luxury automobile manufacturer and the Web3 space is far from unique. For example, Lamborghini partnered with Animoca to launch Fast ForWorld, a Metaverse racing game, in October. By the end of the month, the collaboration was so successful that it attracted additional partners for further features.

Shelby and Vanar will not just shill a gimmicky venue to examine automobile specifications but instead offer a gamified experience through Virtua. Additionally, the press release claims that this experience will extend to other platforms, like Roblox, a very popular game creation platform that has already been involved in several Metaverse applications.

Although some sectors of the community have suggested that the Metaverse is dying out, gamified experiences like this are one of the strongest remaining growth areas. Shelby is not alone in making this gamble. Last month, FIFA also partnered up to launch a new NFT-based game.

“The future of Shelby isn’t just on the road—it’s in the digital world too. As Carroll Shelby always said when asked ‘what’s your favorite car?’ his answer was – the next one!” claimed M. Neil Cummings, Esq, Co-CEO of Carroll Shelby International.

Still, this collaboration with Vanar is far outside Shelby American’s usual comfort zone. This car company has greeted the challenge of Web3 modernization with enthusiasm and seems ready to expand to a new digital frontier.