SoFi Technologies (NASDAQ:SOFI | SOFI Price Prediction) enters its July 29 Q2 earnings report with a sharp disconnect between its stock and its business. The stock is down 37.13% year to date, but loan originations rose 68%, net income climbed 134%, and management still expects about 30% adjusted revenue growth for the year.
At $16.46 per share, the big question ahead of Q2 earnings is whether SoFi’s falling stock price has created a buying opportunity.
Sofi Stock Is Falling While Profits Climb 135% Q1 2026 delivered record loan originations of $12.18 billion, up 68% YoY, GAAP net income of $166.73 million, up 134.45% YoY, and operating income up 150.12%. Members grew 35% YoY, and 43% of new products came from existing members, the cross-sell flywheel management has spent five years engineering.
Full-year 2026 guidance calls for $4.655 billion in adjusted net revenue (about 30% growth) and $0.60 in adjusted EPS, with medium-term guidance for a 38% to 42% adjusted EPS CAGR through 2028.
A 28x P/E Looks Cheap Against 38% to 42% EPS Growth SoFi trades at a forward P/E of 28 with a PEG ratio of 0.81. While banks typically command lower earnings multiples than the broader market, SoFi’s sub-1 PEG ratio suggests its valuation remains attractive relative to its growth. The analyst consensus price target sits at $20.58 vs the stock’s current price of $16.46, and SoFi has now met or beaten estimates for seven consecutive quarters.
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SoFi’s Bank Charter Gives It an Advantage Rivals Cannot Match Investors reaching for cheaper fintech exposure might look at LendingClub (NYSE:LC) or Upstart Holdings (NASDAQ:UPST). LendingClub carries a forward P/E of 12, but its quarterly revenue growth is 12.5% YoY, a fraction of SoFi’s. Upstart is more expensive at a forward P/E of 36 on a 4.21% profit margin and a 0.9% operating margin, but the business lacks a bank charter or a deposit base.
SoFi’s 14.8% profit margin and 18.3% operating margin show the business has strong quality, though investors have to pay up for it with the stock trading at a 28x forward P/E.
The Two Risks Investors Must Watch on July 29 Q2 Earnings The Technology Platform segment fell 27% YoY on a large client departure, and personal loan charge-offs ticked up sequentially to 3.03% from 2.80%. Both are manageable against the broader setup, but are worth watching further. Deposits of $40.24 billion now fund over 90% of liabilities, cost of funds fell 48 basis points, and net income more than doubled in the same quarter.
If charge-offs remain controlled and SoFi maintains its 2026 outlook, the current valuation could represent one of the more attractive growth setups in fintech.
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SummarySoFi is aggressively seeking to diversify its lending focused revenue stream with new product expansions via an AI investment platform, stablecoins, financial planning and investment products. Q1 debit spending rebounded, particularly in travel and dining, but tax refunds appear to have driven the increase. Meanwhile, consumer sentiment remains very weak at multi-decadal lows. Investors should focus on Q2 revenue guidance, as SoFi has regularly beaten reported-revenue estimates while guidance has been less compelling. SoFi’s valuation implies nearly 41% 5-yr earnings CAGR growth, above the 35% consensus forecast. Technicals are mixed: bearish momentum persists, but the stock is holding a key resistance-turned-support level. Joe Hendrickson/iStock Editorial via Getty Images
Performance assessment SoFi Technologies (SOFI) has gone mostly sideways since my last update. It has beaten the market by >6%, but I do not view that as very material as that kind of
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SoFi Technologies is rated 'Strong Buy' with a $22–$26 fair value, reflecting a significant discount to peers despite robust book value growth. SOFI's tech-enabled banking model drives high product-per-member growth and fee diversification, with 43% of new products in Q1 coming from existing members. The company trades at 2x book value versus JPMorgan's 2.62x and Nu Holdings' 5x, yet boasts superior credit quality and a simpler, lower-risk balance sheet.
After a couple of years of beating the market, SoFi Technologies (SOFI -1.14%) has lost its momentum. The fintech specialist's shares have declined 39% since January. What's more, there are still potential risks ahead that could send the stock even lower. Should investors buy SoFi's shares at current levels, or is it best to stay far away from the company right now?
Image source: The Motley Fool.
What's going on with SoFi? SoFi encountered several headwinds this year. Here are three of them. First, the fintech leader was the target of a short-seller report that made alarming allegations. The author of the report, Muddy Waters, an activist short-selling firm, claimed, among many other things, that SoFi inflated its profitability through questionable accounting practices, including overstated loan values.
Second, SoFi's financial results and guidance haven't been as strong as the market anticipated. Third, SoFi appears to be overvalued, even after the stock's decline this year. The company's shares are trading at 28.1x forward earnings, versus an average of 15.2x for financial stocks. Given these headwinds, can SoFi recover?
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The path forward Although SoFi's financial results haven't been quite up to market standards this year, they aren't terrible, not by any means. In the first quarter, the company's total revenue increased 43% year over year to $1.1 billion, while its earnings per share rose 100% to $0.12. Many investors expected more, especially given the company's valuation. But the company's forward price-to-earnings has declined significantly and is now about as low as it has been at any point over the past couple of years, and well below its average for this period.
SOFI PE Ratio (Forward) data by YCharts
True, it is still above the industry average, but SoFi is growing revenue and earnings much faster than many of its peers, suggesting it is worth a premium. It's also worth noting that the company's ecosystem continues to expand. In the first quarter, SoFi had 14.7 million members, up 35% year over year. Product growth is also strong, rising 39% year over year to 22.2 million in the period.
But notice that this means the company has only 1.5 products per member, granting it significant room to grow its revenue by cross-selling additional services to its existing user base. SoFi could also see growth accelerate as it launches new products and services, while the company is arguably slowly building a moat through switching costs that will only deepen as its members sign up for more products. With that said, what should investors make of the short-seller report?
SoFi's management strongly denied Muddy Waters' claims. That doesn't mean they are false, but Muddy Waters, like all short-sellers, also has something to gain from SoFi's falling stock price. It's worth keeping an eye on that saga, but for now, my view is that it shouldn't weigh too much on the stock. There are other reasons SoFi remains somewhat risky to invest in, including its heavy reliance on personal loans. The stock will likely be volatile moving forward, whichever way it moves. For investors comfortable with heightened risk, it's worth initiating a small position in the company today.
Nobody -- and I mean nobody -- likes high interest rates. The average rate for a 30-year fixed mortgage is 6.55%, which is a huge difference from just five years ago, when rates were under 3%. And they don't appear to be headed down anytime soon.
But for investors, you can find a silver lining in bank stocks. That's because, while interest rates cause some pain for consumers, they can provide extra profits to banks and other lending institutions.
Banks make a portion of their money from the spread between what they pay depositors and what they earn by lending that money to consumers and businesses. When interest rates are up, as they are now, banks can charge more for mortgages, credit cards, vehicle loans, and commercial loans. That potentially means more net income for the bank and greater profits when banks report quarterly earnings.
Three interesting bank stocks to consider in July's high-interest rate environment are Bank of America (BAC +1.11%), PNC Financial Services (PNC +0.60%), and SoFi Technologies (SOFI -0.33%).
Image source: Getty Images.
Bank of America: The big bank Bank of America is one of the biggest banks in the U.S., with more than 3,600 banking locations and 15,000 ATMs. The bank offers consumer, business, and wealth management services -- all divisions that saw solid growth in the second quarter. Every division recorded double-digit net income growth, CEO Brian Moynihan said.
Bank of America reported that it added 160,000 net new checking accounts, opened 1 million new credit card accounts, and its customer investment and wealth management balances rose 12% from a year ago to $4.9 trillion.
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Revenue in the second quarter was $31.6 billion, up 15.3% from a year ago. Net income of $9.1 billion was up 26.4%, and earnings per share improved from $0.84 to $1.21.
Bank of America is one of the best big bank stocks you can buy, and its dividend of 1.8% contributes to a total return of 12.5% so far this year.
PNC Financial Services Group: The regional bank PNC is still considered a regional bank, but if it keeps expanding, the market may need to reconsider that designation. The Pittsburgh-based company has a broad reach -- it has locations coast-to-coast, operating 2,300 branches. In January, PNC completed its $4.1 billion acquisition of FirstBank, which allowed it to add nearly 100 branches in Arizona and Colorado as it seeks to gain a larger foothold in the western U.S.
Second-quarter earnings showed revenue of $6.87 billion, up from $5.66 billion a year ago. Net income was $2.05 billion, up from $1.64 billion, and earnings per share were $4.81 versus $3.85 a year ago.
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The dividend yield is currently 3.2%, helping push the stock to a 22.8% overall gain in 2026.
SoFi Technologies: Down, but not out SoFi stock is down more than 30% so far this year, having taken a solid beating when management chose not to increase guidance in its first-quarter earnings report. But it has a compelling story.
SoFi is a different kind of bank, operating as an online-only institution while also providing personal loans, mortgages, investments, and credit card services. Its customers also have access to more than 55,000 ATMs at no charge.
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SoFi still hasn't issued its Q2 results -- that won't happen until July 29. But in the first quarter, SoFi reported more-than-solid results, with revenue of $1.1 billion, up 43% from a year ago, net income of $155.7 million, up 134%, and earnings per share doubling from $0.06 to $0.12 per share.
If SoFi has another solid quarter and, this time, raises guidance, SoFi stock will be poised to close the month on a high note.
Analysts on Wall Street project that SoFi Technologies, Inc. (SOFI - Free Report) will announce quarterly earnings of $0.11 per share in its forthcoming report, representing an increase of 37.5% year over year. Revenues are projected to reach $1.11 billion, increasing 29.7% from the same quarter last year.
Over the past 30 days, the consensus EPS estimate for the quarter has been adjusted upward by 0.4% to its current level. This demonstrates the covering analysts' collective reassessment of their initial projections during this period.
Prior to a company's earnings announcement, it is crucial to consider revisions to earnings estimates. This serves as a significant indicator for predicting potential investor actions regarding the stock. Empirical research has consistently demonstrated a robust correlation between trends in earnings estimate revision and the short-term price performance of a stock.
While investors typically use consensus earnings and revenue estimates as a yardstick to evaluate the company's quarterly performance, scrutinizing analysts' projections for some of the company's key metrics can offer a more comprehensive perspective.
Bearing this in mind, let's now explore the average estimates of specific SoFi Technologies metrics that are commonly monitored and projected by Wall Street analysts.
Analysts forecast 'Net Interest Income' to reach $714.41 million. The estimate indicates a change of +38% from the prior-year quarter.
The consensus among analysts is that 'Total Noninterest Income' will reach $404.45 million. The estimate points to a change of +20% from the year-ago quarter.
The combined assessment of analysts suggests that 'Total Interest Income' will likely reach $1.06 billion. The estimate suggests a change of +33.2% year over year.
Analysts expect 'Other' to come in at $76.93 million. The estimate indicates a change of +60.1% from the prior-year quarter.
Analysts' assessment points toward 'Technology products and solutions' reaching $53.92 million. The estimate points to a change of -40.6% from the year-ago quarter.
Analysts predict that the 'Loan origination, sales, and securitizations' will reach $111.75 million. The estimate indicates a change of +57.7% from the prior-year quarter.
The average prediction of analysts places 'Total Accounts - Technology Platform segment' at 137.06 million. The estimate compares to the year-ago value of 160.05 million.
Based on the collective assessment of analysts, 'Total Products - Financial Services segment' should arrive at 20.80 million. The estimate compares to the year-ago value of 14.86 million.
View all Key Company Metrics for SoFi Technologies here>>>
Shares of SoFi Technologies have demonstrated returns of -3.8% over the past month compared to the Zacks S&P 500 composite's +0.6% change. With a Zacks Rank #3 (Hold), SOFI is expected to mirror the overall market performance in the near future. You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>> .
Coinbase (NASDAQ:COIN | COIN Price Prediction) and SoFi Technologies (NASDAQ:SOFI) both reported Q1 2026 results.
Coinbase absorbed a crypto downturn that pushed it into a $394.1 million GAAP loss. SoFi more than doubled net income to $166.7 million while expanding into stablecoins. Same sector, two very different quarters.
Crypto Whiplash Hit Coinbase. SoFi Just Kept Compounding. Coinbase revenue landed at $1.41 billion, down 30.54% year over year, as spot volumes and total crypto market cap each fell 20%+ sequentially. A $482.4 million mark on crypto held for investment did most of the damage.
The buffer worked though: subscription and services revenue reached 44% of net revenue, led by $305 million in stablecoin revenue as USDC market cap hit an all-time high near $80 billion.
SoFi went the other direction. Revenue of $1.10 billion beat estimates by 5%, EPS matched at $0.12, and members grew 35% YoY to 14.7 million. Lending revenue jumped 55%, deposits reached $40.24 billion, and CEO Anthony Noto said “43% of new products” came from existing members. That cross-buy is the whole thesis working.
Shrink to Survive vs. Spend to Scale Coinbase is cutting. Management announced a 14% headcount reduction to roughly 4,300 employees and about $500 million in annualized savings, while pushing an “Everything Exchange” strategy into equities, prediction markets, and FX. Prediction markets already annualize $100 million+ in their first two months.
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SoFi is spending. Big Business Banking launched, SoFiUSD is minting with U.S. dollar reserves, and a Mastercard payments tie-in extends the digital assets push. It is a very different posture.
Lens Coinbase SoFi Q1 Revenue Trend -30.54% YoY +6.13% YoY Core Bet Stablecoins, prediction markets Cross-sell, deposits, digital assets Key Vulnerability Crypto volatility, insider selling Tech Platform -27%, charge-offs rising The Next Test Is Guidance Follow-Through SoFi guided FY2026 to roughly $4.655 billion in adjusted net revenue and $1.6 billion in adjusted EBITDA. I want to see personal loan charge-offs, now at 3.03%, stabilize, and the Technology Platform find a new anchor client after the 16% drop in enabled accounts.
For Coinbase, Q2 transaction revenue through May 5 sat at just $215 million. The prediction market crowd on Polymarket is assigning a 90.6% probability of an earnings miss next report. I would keep an eye on whether the retail derivatives ramp and the 12 products generating $100M+ in annualized revenue can pick up the slack when Bitcoin does not cooperate.
Why SoFi Is the Cleaner Story for Me On the fundamentals, SoFi is the cleaner story. The 9.95% gain since its April 29 report, against Coinbase falling 13.91% from its May 7 report, matches the fundamentals I see. Diversified revenue, deposit-funded lending, and a real cross-buy engine are easier to underwrite than a business whose top line just contracted 30%.
Coinbase is more interesting for a specific investor: someone who wants leveraged exposure to the next crypto cycle and can stomach a beta near 3.35. The stablecoin economics are genuine, and analysts still carry a $222.04 consensus target. I just prefer growth I can measure quarter by quarter, and right now that is SoFi.
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Bank of New York Mellon Corp cut its holdings in shares of SoFi Technologies, Inc. (NASDAQ:SOFI – Free Report) by 3.4% during the 1st quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The fund owned 4,028,412 shares of the company’s stock after selling 142,255 shares during the quarter. Bank of New York Mellon Corp owned approximately 0.32% of SoFi Technologies worth $63,971,000 at the end of the most recent quarter.
A number of other institutional investors also recently made changes to their positions in the business. Capital Advisors Wealth Management LLC boosted its stake in shares of SoFi Technologies by 0.4% during the 4th quarter. Capital Advisors Wealth Management LLC now owns 109,483 shares of the company’s stock valued at $2,866,000 after buying an additional 401 shares during the last quarter. First Horizon Corp raised its holdings in SoFi Technologies by 14.9% in the fourth quarter. First Horizon Corp now owns 3,116 shares of the company’s stock valued at $82,000 after acquiring an additional 405 shares in the last quarter. Cigna Investments Inc. New raised its holdings in SoFi Technologies by 3.8% in the fourth quarter. Cigna Investments Inc. New now owns 11,440 shares of the company’s stock valued at $299,000 after acquiring an additional 416 shares in the last quarter. Wealthspan Partners LLC boosted its stake in SoFi Technologies by 2.4% during the 4th quarter. Wealthspan Partners LLC now owns 18,901 shares of the company’s stock valued at $495,000 after acquiring an additional 450 shares during the last quarter. Finally, ORG Partners LLC boosted its stake in SoFi Technologies by 31.6% during the 4th quarter. ORG Partners LLC now owns 1,892 shares of the company’s stock valued at $50,000 after acquiring an additional 454 shares during the last quarter. 38.43% of the stock is owned by institutional investors and hedge funds.
SoFi Technologies Stock Down 3.2% Shares of NASDAQ:SOFI opened at $17.07 on Thursday. The company’s fifty day moving average is $17.18 and its two-hundred day moving average is $18.92. The company has a debt-to-equity ratio of 0.17, a quick ratio of 0.13 and a current ratio of 0.75. SoFi Technologies, Inc. has a 1-year low of $14.92 and a 1-year high of $32.73. The stock has a market capitalization of $21.90 billion, a price-to-earnings ratio of 38.80 and a beta of 2.14.
SoFi Technologies (NASDAQ:SOFI – Get Free Report) last posted its quarterly earnings results on Wednesday, April 29th. The company reported $0.12 EPS for the quarter, meeting the consensus estimate of $0.12. The business had revenue of $1.09 billion during the quarter, compared to analyst estimates of $1.05 billion. SoFi Technologies had a net margin of 14.65% and a return on equity of 6.25%. The company’s quarterly revenue was up 42.6% on a year-over-year basis. During the same period in the previous year, the business posted $0.06 EPS. SoFi Technologies has set its FY 2026 guidance at 0.600- EPS. Equities analysts anticipate that SoFi Technologies, Inc. will post 0.59 EPS for the current year.
Insider Transactions at SoFi Technologies In related news, CEO Anthony Noto acquired 15,545 shares of the stock in a transaction that occurred on Monday, May 11th. The stock was purchased at an average cost of $16.00 per share, for a total transaction of $248,720.00. Following the purchase, the chief executive officer directly owned 11,946,619 shares in the company, valued at $191,145,904. This represents a 0.13% increase in their ownership of the stock. The purchase was disclosed in a filing with the SEC, which is accessible through this link. Also, CTO Jeremy Rishel sold 102,123 shares of the stock in a transaction on Wednesday, June 17th. The stock was sold at an average price of $17.78, for a total value of $1,815,746.94. Following the completion of the sale, the chief technology officer directly owned 895,089 shares in the company, valued at $15,914,682.42. This represents a 10.24% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last ninety days, insiders have sold 124,302 shares of company stock worth $2,182,523. 2.50% of the stock is currently owned by company insiders.
SoFi Technologies News Roundup Here are the key news stories impacting SoFi Technologies this week:
Positive Sentiment: Wall Street is expecting revenue and earnings growth in SoFi’s upcoming quarterly report, and analysts have highlighted the possibility of another earnings beat if the company continues its recent momentum. Article Title Positive Sentiment: Brokerage and fintech commentary pointed to improving sentiment around smaller banks and financial companies after strong results from JPMorgan Chase and Goldman Sachs, which could support SoFi’s lending and banking outlook. Article Title Neutral Sentiment: SoFi remained one of the most closely watched stocks on Zacks, indicating elevated trader interest ahead of earnings, but without a clear fundamental catalyst from that attention alone. Article Title Neutral Sentiment: Executive Kelli Keough sold nearly 11,000 shares through a prearranged 10b5-1 plan, which is typically viewed as routine rather than a strong signal of insider concern. Article Title Negative Sentiment: Muddy Waters reiterated a bearish stance, arguing SoFi’s accounting practices remain a concern and calling the stock a compelling short idea, which may keep pressure on shares. Article Title Negative Sentiment: A separate comparison piece favored Dave over SoFi as the better fintech investment in 2026, reflecting ongoing competition and skepticism around SoFi’s relative growth case. Article Title Wall Street Analysts Forecast Growth SOFI has been the subject of several recent analyst reports. Needham & Company LLC decreased their price objective on shares of SoFi Technologies from $33.00 to $25.00 and set a “buy” rating for the company in a report on Thursday, April 30th. Wells Fargo & Company reduced their price target on shares of SoFi Technologies from $19.00 to $18.00 and set an “equal weight” rating on the stock in a research report on Thursday, April 9th. Citigroup decreased their price target on SoFi Technologies from $37.00 to $30.00 and set a “buy” rating for the company in a research note on Monday, May 4th. TD Cowen lowered their price objective on SoFi Technologies from $24.00 to $18.00 and set a “hold” rating for the company in a report on Thursday, April 30th. Finally, Stephens cut their price objective on SoFi Technologies from $26.00 to $25.00 and set an “overweight” rating on the stock in a research note on Thursday, April 30th. Seven analysts have rated the stock with a Buy rating, eleven have assigned a Hold rating and three have assigned a Sell rating to the stock. According to data from MarketBeat, SoFi Technologies currently has a consensus rating of “Hold” and a consensus target price of $22.78.
Read Our Latest Report on SOFI
SoFi Technologies Profile (Free Report)
SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.
SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.
See Also Five stocks we like better than SoFi Technologies Could Truth API Become Trump Media’s First Meaningful Revenue Driver? Small Caps Are Crushing the S&P 500—3 Stocks Still Worth Buying Moog Is More Than a Missile Maker, and Wall Street Is Noticing A Boring Dividend Growth Strategy Becomes a Solid Defensive Play Want to see what other hedge funds are holding SOFI? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for SoFi Technologies, Inc. (NASDAQ:SOFI – Free Report).
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SoFi Technologies, Inc. (SOFI - Free Report) ended the recent trading session at $17.07, demonstrating a -3.23% change from the preceding day's closing price. The stock's change was less than the S&P 500's daily loss of 0.14%. On the other hand, the Dow registered a loss of 0.01%, and the technology-centric Nasdaq decreased by 0.57%.
Coming into today, shares of the company had gained 2.02% in the past month. In that same time, the Finance sector gained 2.55%, while the S&P 500 gained 0.25%.
Market participants will be closely following the financial results of SoFi Technologies, Inc. in its upcoming release. The company plans to announce its earnings on July 29, 2026. On that day, SoFi Technologies, Inc. is projected to report earnings of $0.11 per share, which would represent year-over-year growth of 37.5%. Alongside, our most recent consensus estimate is anticipating revenue of $1.11 billion, indicating a 29.67% upward movement from the same quarter last year.
For the annual period, the Zacks Consensus Estimates anticipate earnings of $0.59 per share and a revenue of $4.66 billion, signifying shifts of +51.28% and +29.85%, respectively, from the last year.
Investors should also note any recent changes to analyst estimates for SoFi Technologies, Inc. Recent revisions tend to reflect the latest near-term business trends. Consequently, upward revisions in estimates express analysts' positivity towards the business operations and its ability to generate profits.
Based on our research, we believe these estimate revisions are directly related to near-term stock moves. To benefit from this, we have developed the Zacks Rank, a proprietary model which takes these estimate changes into account and provides an actionable rating system.
The Zacks Rank system ranges from #1 (Strong Buy) to #5 (Strong Sell). It has a remarkable, outside-audited track record of success, with #1 stocks delivering an average annual return of +25% since 1988. The Zacks Consensus EPS estimate has moved 0.21% lower within the past month. At present, SoFi Technologies, Inc. boasts a Zacks Rank of #3 (Hold).
Looking at its valuation, SoFi Technologies, Inc. is holding a Forward P/E ratio of 29.81. This valuation marks a premium compared to its industry average Forward P/E of 11.
The Financial - Miscellaneous Services industry is part of the Finance sector. This industry, currently bearing a Zacks Industry Rank of 186, finds itself in the bottom 25% echelons of all 250+ industries.
The Zacks Industry Rank gauges the strength of our industry groups by measuring the average Zacks Rank of the individual stocks within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
Remember to apply Zacks.com to follow these and more stock-moving metrics during the upcoming trading sessions.
It's been a rough year for SoFi Technologies (SOFI -3.09%) shareholders. The stock is down 34% year to date in a thriving bull market.
But as the second-quarter earnings report approaches, investors got excellent news from the big banks, including JPMorgan Chase and Goldman Sachs. Bank stocks in general tend to move as a group, and the good news should trickle down to SoFi as well. Here's what's happening.
What's good for some banks is good for all banks The main growth driver for both JPMorgan Chase and Goldman Sachs was investment banking. Both companies reported strong growth in the segment: 55% for Goldman Sachs and 45% for JPMorgan Chase.
Image source: SoFi.
Investment banking includes activities like initial public offerings (IPOs) and other capital raises, mergers and acquisitions (M&A), and asset management -- the kinds of things that Wall Street is known for doing. Heightened investment banking activity is a great sign of a healthy economy, where businesses transact and make deals.
High IPO activity often comes when there's a strong bull market, and Q2 featured the Space Exploration Technologies (SpaceX) IPO, the largest ever. Goldman Sachs said that M&A activity increased 90% year over year in the quarter and that the artificial intelligence (AI) build-out is driving growth in many areas.
Increased activity in the big banks is good for smaller banks, too. More money is going around, more people are investing, and that leads to a robust economy. While there have been warning signs about the economy, conditions remain strong so far.
It's not just investment banking While investment banking accounted for much of the growth in Q2, it was a great quarter all around for all segments. In particular, lending was strong, which is an excellent indicator for SoFi. At JPMorgan Chase, for example, average loans were up 10% year over year.
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SoFi has expanded into a full digital banking app, but its original and core business is lending. Lending was responsible for more than half of total revenue in the 2026 first quarter, and it increased 55% year over year. Total originations were up 68%, with particular strength in home loans, which were up 137%, and student loans, which were up 119%.
SoFi doesn't have an investment banking arm, but it's also benefiting from the wave of capital activity through its investing tools, and it was one of the platforms that offered retail IPO access to SpaceX.
SoFi reports Q2 earnings on July 29, and there's a lot to get excited about now.
JPMorgan Chase is an advertising partner of Motley Fool Money. Jennifer Saibil has positions in SoFi Technologies. The Motley Fool has positions in and recommends Goldman Sachs Group and JPMorgan Chase. The Motley Fool has a disclosure policy.
SoFi Technologies, Inc. (SOFI - Free Report) has been one of the most searched-for stocks on Zacks.com lately. So, you might want to look at some of the facts that could shape the stock's performance in the near term.
Shares of this company have returned +2% over the past month versus the Zacks S&P 500 composite's +0.3% change. The Zacks Financial - Miscellaneous Services industry, to which SoFi Technologies belongs, has lost 3.8% over this period. Now the key question is: Where could the stock be headed in the near term?
Although media reports or rumors about a significant change in a company's business prospects usually cause its stock to trend and lead to an immediate price change, there are always certain fundamental factors that ultimately drive the buy-and-hold decision.
Revisions to Earnings EstimatesHere at Zacks, we prioritize appraising the change in the projection of a company's future earnings over anything else. That's because we believe the present value of its future stream of earnings is what determines the fair value for its stock.
We essentially look at how sell-side analysts covering the stock are revising their earnings estimates to reflect the impact of the latest business trends. And if earnings estimates go up for a company, the fair value for its stock goes up. A higher fair value than the current market price drives investors' interest in buying the stock, leading to its price moving higher. This is why empirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock price movements.
For the current quarter, SoFi Technologies is expected to post earnings of $0.11 per share, indicating a change of +37.5% from the year-ago quarter. The Zacks Consensus Estimate has changed +0.4% over the last 30 days.
For the current fiscal year, the consensus earnings estimate of $0.59 points to a change of +51.3% from the prior year. Over the last 30 days, this estimate has changed -0.2%.
For the next fiscal year, the consensus earnings estimate of $0.8 indicates a change of +34.8% from what SoFi Technologies is expected to report a year ago. Over the past month, the estimate has changed -0.5%.
Having a strong externally audited track record, our proprietary stock rating tool, the Zacks Rank, offers a more conclusive picture of a stock's price direction in the near term, since it effectively harnesses the power of earnings estimate revisions. Due to the size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, SoFi Technologies is rated Zacks Rank #3 (Hold).
The chart below shows the evolution of the company's forward 12-month consensus EPS estimate:
12 Month EPS
Projected Revenue GrowthEven though a company's earnings growth is arguably the best indicator of its financial health, nothing much happens if it cannot raise its revenues. It's almost impossible for a company to grow its earnings without growing its revenue for long periods. Therefore, knowing a company's potential revenue growth is crucial.
In the case of SoFi Technologies, the consensus sales estimate of $1.11 billion for the current quarter points to a year-over-year change of +29.7%. The $4.66 billion and $5.62 billion estimates for the current and next fiscal years indicate changes of +29.9% and +20.5%, respectively.
Last Reported Results and Surprise HistorySoFi Technologies reported revenues of $1.09 billion in the last reported quarter, representing a year-over-year change of +41.1%. EPS of $0.12 for the same period compares with $0.06 a year ago.
Compared to the Zacks Consensus Estimate of $1.04 billion, the reported revenues represent a surprise of +4.66%. The EPS surprise was 0%.
Over the last four quarters, SoFi Technologies surpassed consensus EPS estimates three times. The company topped consensus revenue estimates each time over this period.
ValuationWithout considering a stock's valuation, no investment decision can be efficient. In predicting a stock's future price performance, it's crucial to determine whether its current price correctly reflects the intrinsic value of the underlying business and the company's growth prospects.
Comparing the current value of a company's valuation multiples, such as its price-to-earnings (P/E), price-to-sales (P/S), and price-to-cash flow (P/CF), to its own historical values helps ascertain whether its stock is fairly valued, overvalued, or undervalued, whereas comparing the company relative to its peers on these parameters gives a good sense of how reasonable its stock price is.
The Zacks Value Style Score (part of the Zacks Style Scores system), which pays close attention to both traditional and unconventional valuation metrics to grade stocks from A to F (an A is better than a B; a B is better than a C; and so on), is pretty helpful in identifying whether a stock is overvalued, rightly valued, or temporarily undervalued.
SoFi Technologies is graded F on this front, indicating that it is trading at a premium to its peers. Click here to see the values of some of the valuation metrics that have driven this grade.
Bottom LineThe facts discussed here and much other information on Zacks.com might help determine whether or not it's worthwhile paying attention to the market buzz about SoFi Technologies. However, its Zacks Rank #3 does suggest that it may perform in line with the broader market in the near term.
California Public Employees Retirement System lessened its stake in shares of SoFi Technologies, Inc. (NASDAQ:SOFI – Free Report) by 24.3% during the first quarter, according to the company in its most recent disclosure with the SEC. The fund owned 1,759,455 shares of the company’s stock after selling 565,659 shares during the quarter. California Public Employees Retirement System owned approximately 0.14% of SoFi Technologies worth $27,940,000 as of its most recent SEC filing.
Several other institutional investors also recently modified their holdings of SOFI. Cornerstone Planning Group LLC boosted its holdings in shares of SoFi Technologies by 232.1% during the 1st quarter. Cornerstone Planning Group LLC now owns 2,099 shares of the company’s stock valued at $34,000 after acquiring an additional 1,467 shares in the last quarter. Assetmark Inc. increased its holdings in SoFi Technologies by 134.1% in the 1st quarter. Assetmark Inc. now owns 4,785 shares of the company’s stock worth $76,000 after purchasing an additional 2,741 shares in the last quarter. Independent Financial Group LLC acquired a new position in SoFi Technologies in the 1st quarter worth about $1,376,000. Wealthfront Advisers LLC increased its holdings in SoFi Technologies by 10.6% in the 1st quarter. Wealthfront Advisers LLC now owns 184,228 shares of the company’s stock worth $2,926,000 after purchasing an additional 17,594 shares in the last quarter. Finally, D.A. Davidson & CO. raised its position in SoFi Technologies by 22.2% in the first quarter. D.A. Davidson & CO. now owns 267,848 shares of the company’s stock valued at $4,253,000 after purchasing an additional 48,682 shares during the last quarter. 38.43% of the stock is currently owned by institutional investors and hedge funds.
SoFi Technologies Trading Up 3.7% NASDAQ SOFI opened at $17.64 on Wednesday. The firm has a market capitalization of $22.63 billion, a PE ratio of 40.09 and a beta of 2.14. The business’s 50-day moving average price is $17.15 and its two-hundred day moving average price is $18.98. The company has a current ratio of 0.75, a quick ratio of 0.13 and a debt-to-equity ratio of 0.17. SoFi Technologies, Inc. has a 12 month low of $14.92 and a 12 month high of $32.73.
SoFi Technologies (NASDAQ:SOFI – Get Free Report) last issued its quarterly earnings data on Wednesday, April 29th. The company reported $0.12 earnings per share (EPS) for the quarter, hitting analysts’ consensus estimates of $0.12. The company had revenue of $1.09 billion during the quarter, compared to the consensus estimate of $1.05 billion. SoFi Technologies had a return on equity of 6.25% and a net margin of 14.65%.The firm’s revenue was up 42.6% compared to the same quarter last year. During the same period last year, the company earned $0.06 earnings per share. SoFi Technologies has set its FY 2026 guidance at 0.600- EPS. On average, analysts expect that SoFi Technologies, Inc. will post 0.59 EPS for the current year.
Insiders Place Their Bets In other news, CEO Anthony Noto purchased 15,545 shares of the company’s stock in a transaction dated Monday, May 11th. The shares were purchased at an average price of $16.00 per share, for a total transaction of $248,720.00. Following the transaction, the chief executive officer owned 11,946,619 shares of the company’s stock, valued at approximately $191,145,904. This trade represents a 0.13% increase in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at this hyperlink. Also, CTO Jeremy Rishel sold 102,123 shares of the company’s stock in a transaction on Wednesday, June 17th. The shares were sold at an average price of $17.78, for a total transaction of $1,815,746.94. Following the completion of the sale, the chief technology officer directly owned 895,089 shares in the company, valued at approximately $15,914,682.42. This represents a 10.24% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last 90 days, insiders sold 124,302 shares of company stock worth $2,182,523. 2.50% of the stock is currently owned by insiders.
Wall Street Analysts Forecast Growth Several analysts have recently weighed in on SOFI shares. Wells Fargo & Company reduced their price target on SoFi Technologies from $19.00 to $18.00 and set an “equal weight” rating on the stock in a report on Thursday, April 9th. Keefe, Bruyette & Woods dropped their price objective on shares of SoFi Technologies from $20.00 to $17.00 and set an “underperform” rating for the company in a report on Thursday, April 9th. Mizuho set a $29.00 price objective on shares of SoFi Technologies in a report on Wednesday, May 6th. Citigroup cut their target price on shares of SoFi Technologies from $37.00 to $30.00 and set a “buy” rating on the stock in a research report on Monday, May 4th. Finally, Weiss Ratings lowered shares of SoFi Technologies from a “hold (c)” rating to a “hold (c-)” rating in a report on Tuesday, May 26th. Seven investment analysts have rated the stock with a Buy rating, eleven have issued a Hold rating and three have assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, SoFi Technologies currently has an average rating of “Hold” and an average target price of $22.78.
View Our Latest Stock Report on SOFI
SoFi Technologies Profile (Free Report)
SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.
SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.
Featured Articles Five stocks we like better than SoFi Technologies Confidence Is Back, But Earnings Show the Consumer Is Being Picky AeroVironment’s Stock Is Down, But Drone Demand Is Taking Off 3M’s Redemption Arc: Can Q2 Earnings Change the Narrative? 3 Photonics Companies Making Quantum Tech Possible Want to see what other hedge funds are holding SOFI? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for SoFi Technologies, Inc. (NASDAQ:SOFI – Free Report).
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Key Takeaways Dave emerges as the stronger 2026 buy, while SoFi remains a prudent hold for existing shareholders.Dave's ExtraCash originations rose 37% to $2.1 billion as its 28-day past-due rate stayed at 1.69%.SoFi offers broader diversification, but Dave's focused expansion and Coastal funding deal sharpen its case. SoFi Technologies, Inc. (SOFI - Free Report) and Dave Inc. (DAVE - Free Report) may both carry the fintech label, but investors are looking at two very different business strategies. SoFi wants to become a single financial home where customers can bank, borrow, invest, use credit cards and manage nearly every part of their financial lives. Dave starts with a narrower problem, helping consumers cover short gaps between paychecks without turning to traditional overdraft services.
That difference shapes the investment debate. SoFi offers scale, a national bank charter and several ways to build deeper customer relationships. Dave offers a simpler operating model built around a clear customer need, data-based underwriting and the opportunity to turn ExtraCash users into long-term banking customers.
The choice between the stocks therefore comes down to focus versus breadth. SoFi has more products and a larger platform, but Dave may have more room to improve its business as it expands from short-term liquidity into everyday spending and payments.
The Case for SOFISoFi’s central advantage is that it can serve customers through many stages of their financial lives. A member might begin with a checking account, later refinance a loan, open an investment account or apply for a credit card without leaving the platform. This approach gives SoFi more chances to deepen each relationship. Its cross-buy rate reached 43% in the first quarter of 2026, supporting the idea that members are increasingly using more than one SoFi product.
The company is also pushing beyond its established consumer products. Small-business lending creates an opening to follow members into entrepreneurship, while Composer and SoFi Coach use artificial intelligence to support investing and broader financial decisions. SoFiUSD, crypto services and business banking could eventually connect payments, deposits and digital assets on one regulated platform. These projects give SoFi several possible growth paths, though not every new product will necessarily become a major business.
SoFi’s bank charter is another meaningful strength. Deposits provide a more direct funding source for lending, while the company’s financial-services, lending and technology operations reduce its reliance on one product. Recent results support the view that the broader strategy is working. SoFi added a record 1.1 million members in the first quarter and continued generating profits. Total products increased 39% to nearly 22.2 million. Those numbers matter mainly because they show the platform is attracting users while becoming more established financially.
The concern is that breadth can make execution harder. SoFi is developing consumer banking, lending, investing, crypto, business services and enterprise technology at the same time. Dave can concentrate on one main customer problem, while SoFi must divide attention and investment across several markets. The platform remains attractive, but investors may need more proof that its newer services can become as important as its core lending and banking products. SoFi’s overall results remain strong, but its size means future progress may be steadier rather than as sharp as Dave’s current growth.
The Case for DAVEDave’s appeal begins with a simple and common problem. Many consumers have enough income to meet their expenses but struggle with the timing of bills and paychecks. ExtraCash offers short-term access to funds for costs such as groceries, rent and fuel. Because the product addresses an urgent need, it can act as an efficient way to bring customers into Dave’s wider financial platform.
Its CashAI underwriting system is a key part of that model. Instead of relying mainly on traditional credit scores, Dave analyzes cash flow information from linked bank accounts. This can help it make faster decisions and adjust to changes in a member’s financial position. The short duration of ExtraCash advances also gives Dave frequent feedback that can be used to improve its models.
Monthly transacting members increased 18% to 2.99 million, and ExtraCash originations climbed 37% to $2.1 billion. The average 28-day past-due rate remained stable at 1.69%, compared with 1.70% a year earlier. This growth in originations, alongside a largely stable past-due rate, offers supporting evidence that the company has expanded without a clear decline in repayment performance.
Dave is trying to turn ExtraCash from a one-time service into the start of a broader customer relationship. Dave Card provides an everyday banking option, while Dave Flex is being tested as an alternative way for members to manage regular purchases. This acquire, engage and deepen strategy is more focused than SoFi’s all-in-one approach. Rather than entering many financial categories at once, Dave is building outward from the reason customers joined in the first place.
The Coastal Community Bank agreement could make that expansion easier. By having Coastal fund ExtraCash originations, Dave expects to reduce the amount of its capital tied to advances and lower funding costs. This could leave more resources for customer acquisition, product development and payment services. Dave remains more dependent than SoFi on one main product and a smaller customer base, but its sharper focus, improving funding structure and clear path into everyday banking make its growth story especially promising.
How Do Estimates Compare for SOFI & DAVE?The Zacks Consensus Estimate for SoFi’s 2026 and 2027 sales implies year-over-year growth of 29.85% and 20.47%, respectively. The consensus mark for 2026 and 2027 EPS suggests a year-over-year increase of 51.28% and 34.75%, respectively. Over the past month, estimates for SOFI’s 2026 and 2027 EPS have remained unchanged.
For SoFi Technologies:
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for Dave’s 2026 and 2027 sales calls for year-over-year growth of 28.85% and 18.98%, respectively. The consensus estimates for both 2026 and 2027 EPS have been revised marginally upward over the past 30 days. The figures suggest a year-over-year increase of 26.10% and 26.47%, respectively.
For Dave:
Image Source: Zacks Investment Research
Price Performance and Valuation of SOFI & DAVEOver the past three months, Dave shares have risen 55.5%, while SoFi shares have declined 10.8%. In comparison, the S&P 500 composite has advanced 4.1% in the same time frame.
Image Source: Zacks Investment Research
SOFI is trading at a forward 12-month price-to-sales of 4.20X, which is below its one-year median of 6.86X.
Meanwhile, following the share rally, DAVE is presently trading at a forward 12-month price-to-sales of 7.06X, which is above its one-year median of 4.53X.
Image Source: Zacks Investment Research
ConclusionSoFi has built a broader and more diversified financial platform. Its bank charter, growing membership and expanding product range make it a credible long-term fintech company. However, managing so many initiatives may make its next stage of growth harder to judge. For existing shareholders, it seems prudent to retain SOFI shares.
Dave carries greater concentration risk, but its strategy is easier to follow. ExtraCash solves a clear problem, CashAI supports data-driven decisions, and Dave Card and Dave Flex can deepen member relationships. Combined with its new funding arrangement, the focused expansion gives Dave the stronger investment case.
While SOFI carries a Zacks Rank #3 (Hold), DAVE has a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Amova Asset Management Americas Inc. decreased its holdings in shares of SoFi Technologies, Inc. (NASDAQ:SOFI – Free Report) by 4.9% in the 1st quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The fund owned 3,136,479 shares of the company’s stock after selling 161,725 shares during the quarter. Amova Asset Management Americas Inc. owned approximately 0.25% of SoFi Technologies worth $49,839,000 at the end of the most recent quarter.
Several other hedge funds also recently added to or reduced their stakes in the stock. SG Americas Securities LLC lifted its stake in shares of SoFi Technologies by 161.6% in the 4th quarter. SG Americas Securities LLC now owns 902,392 shares of the company’s stock valued at $23,625,000 after purchasing an additional 557,390 shares in the last quarter. Vanguard Group Inc. increased its position in SoFi Technologies by 3.6% during the 4th quarter. Vanguard Group Inc. now owns 111,003,107 shares of the company’s stock worth $2,906,061,000 after purchasing an additional 3,900,895 shares in the last quarter. North Dakota State Investment Board purchased a new position in SoFi Technologies in the fourth quarter valued at approximately $1,044,000. Brighton Jones LLC lifted its position in SoFi Technologies by 2.0% during the fourth quarter. Brighton Jones LLC now owns 719,288 shares of the company’s stock valued at $11,077,000 after buying an additional 14,281 shares in the last quarter. Finally, Friedenthal Financial acquired a new position in SoFi Technologies during the fourth quarter valued at approximately $926,000. 38.43% of the stock is currently owned by hedge funds and other institutional investors.
Analyst Ratings Changes Several equities research analysts have recently issued reports on SOFI shares. UBS Group dropped their price objective on shares of SoFi Technologies from $24.50 to $21.00 and set a “neutral” rating for the company in a research report on Thursday, April 30th. Stephens decreased their price target on shares of SoFi Technologies from $26.00 to $25.00 and set an “overweight” rating for the company in a research report on Thursday, April 30th. Argus began coverage on SoFi Technologies in a report on Wednesday, April 15th. They issued a “hold” rating for the company. Citigroup cut their price objective on SoFi Technologies from $37.00 to $30.00 and set a “buy” rating on the stock in a research report on Monday, May 4th. Finally, Barclays reduced their price objective on SoFi Technologies from $28.00 to $18.00 and set an “equal weight” rating on the stock in a research note on Monday, April 6th. Seven analysts have rated the stock with a Buy rating, eleven have assigned a Hold rating and three have assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, the company presently has an average rating of “Hold” and a consensus target price of $22.78.
View Our Latest Analysis on SoFi Technologies
Insiders Place Their Bets In other SoFi Technologies news, CTO Jeremy Rishel sold 102,123 shares of the company’s stock in a transaction that occurred on Wednesday, June 17th. The stock was sold at an average price of $17.78, for a total value of $1,815,746.94. Following the transaction, the chief technology officer directly owned 895,089 shares of the company’s stock, valued at $15,914,682.42. This represents a 10.24% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, EVP Kelli Keough sold 10,954 shares of the stock in a transaction that occurred on Monday, June 22nd. The shares were sold at an average price of $17.35, for a total value of $190,051.90. Following the transaction, the executive vice president owned 378,682 shares of the company’s stock, valued at approximately $6,570,132.70. This trade represents a 2.81% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 124,302 shares of company stock worth $2,182,523 in the last three months. 2.50% of the stock is owned by insiders.
SoFi Technologies Price Performance SOFI opened at $17.01 on Tuesday. SoFi Technologies, Inc. has a twelve month low of $14.92 and a twelve month high of $32.73. The firm has a market cap of $21.82 billion, a price-to-earnings ratio of 38.66 and a beta of 2.14. The company has a current ratio of 0.75, a quick ratio of 0.13 and a debt-to-equity ratio of 0.17. The company has a fifty day simple moving average of $17.11 and a 200 day simple moving average of $19.04.
SoFi Technologies (NASDAQ:SOFI – Get Free Report) last issued its quarterly earnings data on Wednesday, April 29th. The company reported $0.12 EPS for the quarter, hitting analysts’ consensus estimates of $0.12. SoFi Technologies had a net margin of 14.65% and a return on equity of 6.25%. The firm had revenue of $1.09 billion for the quarter, compared to analyst estimates of $1.05 billion. During the same quarter in the previous year, the business posted $0.06 EPS. The firm’s revenue was up 42.6% compared to the same quarter last year. SoFi Technologies has set its FY 2026 guidance at 0.600- EPS. Equities research analysts expect that SoFi Technologies, Inc. will post 0.59 EPS for the current fiscal year.
SoFi Technologies Profile (Free Report)
SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.
SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.
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SoFi (SOFI 0.23%) is scheduled to reveal critically important information to investors.
*Stock prices used were the afternoon prices of July 16, 2026. The video was published on July 18, 2026.
Parkev Tatevosian, CFA has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. Parkev Tatevosian is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.
SummarySoFi Technologies, Inc. remains a Buy as it transitions into a diversified digital financial platform with durable, sustainable growth.Q1 2026 saw 43% net revenue growth to $1.1B and strong profitability, with lending driving results but non-lending segments gaining importance.Q2 expectations are high; investors should focus on deposit growth, product adoption, fee-based revenue, and credit quality—not just headline beats.Execution in technology, AI-driven engagement, and expanding product lines are critical to sustaining long-term SOFI shareholder value beyond lending. Joe Hendrickson/iStock Editorial via Getty Images
SoFi Technologies, Inc. (SOFI) has reached an important stage in its evolution. After a first quarter of record revenue and profitability, it’s no longer trying to convince investors that it can grow. The focus now
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Investors don't usually turn to the financial services sector when looking for exciting opportunities. However, SoFi Technologies (SOFI 2.18%) is a reason to explore investment options that aren't dominated by massive banking entities.
The fintech stock currently trades at a steep discount (42% off its peak as of July 14), but its potential growth story isn't over thanks to its ability to attract customers. This is a key reason that investors should consider SoFi for their own portfolios.
Image source: SoFi Technologies.
Adding new members has been easy for SoFi At the end of 2022, SoFi had 5.2 million members. As of March 31 of this year, that number had expanded dramatically to 14.7 million, representing 183% growth over three and a half years. This kind of expansion is not what investors expect from a financial institution.
SoFi operates with a digital-only business model, which has aided in its growth. By leveraging data and technology, the company has carved out a niche by catering to younger, affluent consumers. Much of its growth stems from providing an exceptional user experience.
SoFi was named the No. 1 U.S. Bank by Forbes in their World's Best Banks ranking, beating out institutions that have been around for decades, according to CEO Anthony Noto, speaking on the first-quarter 2026 earnings call. He noted that the comprehensive survey asked respondents to rate banks on customer service, digital services, financial advice, and trust.
The company continues to focus heavily on its innovation pipeline. This is an advantage. SoFi can move quickly to launch new products and services. The ultimate goal is to provide greater value for its existing customers, which can help to bring on new ones as well.
Because it avoids the costly overhead of operating a network of physical bank branches, SoFi can offer an annual percentage yield of 3.1% on its savings account. Add in the peace of mind that comes from expanded FDIC insurance (up to $3 million in deposits), and it makes sense that the company's deposit base has ballooned almost 300% in the past three years to $40.2 billion.
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Sofi's competitive position can strengthen over time It's no surprise that having more customers is something all companies want. This provides the tailwind to support future growth. It's not hard to see SoFi having a significantly larger membership base in the years ahead.
That will lift the top line. Sofi's leadership team said it believes that adjusted net revenue will increase at an annualized clip of 30% from 2025 to 2028. New customers will join, but SoFi's expanding product and service suite also naturally facilitates cross-selling opportunities that can boost revenue opportunities and support customer stickiness.
This is an important trend that shareholders should watch. It directly benefits SoFi's competitive position.
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SoFi Technologies (NASDAQ:SOFI | SOFI Price Prediction) has quietly built the profile of an ideal fintech takeover target: 14.7 million members, a national bank charter, over $40 billion in member deposits funding over 90% of liabilities, and the Galileo technology platform servicing approximately 133 million global accounts. At a share price around $18 and a market cap below $23 billion, it is digestible for any mega-cap acquirer.
Here’s the catch: this is a deal to buy a regulated bank. SoFi Bank’s charter reshapes both the strategic fit and the approval path for every candidate.
4. PayPal: Strategic Logic, Weakest Case PayPal (NASDAQ:PYPL) needs a growth story. Q1 2026 revenue of $8.353 billion grew just 7.21%, and CEO Enrique Lores has guided FY2026 non-GAAP EPS flat to slightly lower vs. FY 2025’s $5.31. A SoFi bolt-on would hand Venmo a bank charter and a lending engine. But with a market cap of $41.8 billion and just $13.5 billion in cash, the math forces heavy leverage or dilution. Becoming a bank holding company under the Fed would compound the challenge.
3. JPMorgan: Capacity Without Room JPMorgan Chase (NYSE:JPM) has the checkbook. Q2 2026 revenue reached a better-than-expected $57.35 billion, and the board authorized a new $50 billion share repurchase program. SoFi would supercharge its digital-native reach. Yet JPMorgan already brushes against the 10% nationwide deposit cap. Adding SoFi’s deposits would trigger intense Fed and OCC scrutiny that likely blocks the deal outright.
2. Bank of America: Cleaner Fit, Same Cap Problem Bank of America (NYSE:BAC) posted Q2 2026 EPS of $1.21 and services 60 million active digital banking users. Brian Moynihan’s Erica-plus-Zelle strategy would mesh cleanly with SoFi’s app-first millennial base and Galileo’s B2B rails. Still, Bank of America is also close to the deposit-cap ceiling, and absorbing another chartered bank invites the same regulatory hurdles as JPMorgan.
1. Mastercard: The Payoff Fit Mastercard (NYSE:MA) is the cleanest strategic buyer. It is already SoFi’s partner: CEO Anthony Noto has described an important partnership with Mastercard to enable SoFiUSD settlement across their global payments network. Michael Miebach has signaled the direction, telling investors Mastercard is “expanding our stablecoin solutions through the planned acquisition of BVNK.” With $7.91 billion in cash, 60.8% operating margins, and $11.7 billion in buyback authorization, capacity is ample. The real hurdle is owning a chartered bank, though the Galileo platform and SoFiUSD infrastructure make the strategic prize unusually rich.
The Private Equity Question Private equity would rank between PayPal and JPMorgan in terms of strategic fit. Sponsors have the cash, but Bank Holding Company Act rules cap non-controlling stakes and effectively bar a full buyout. Noto’s aggressive May and June share purchases at up to $18.0578 suggest that management is not shopping the company. Investors should watch SoFi’s FY2026 guidance of ~$4.655 billion revenue and ~$0.60 adjusted EPS as the real driver of the takeout math.
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SoFi Technologies, Inc. (SOFI - Free Report) ended the recent trading session at $17.87, demonstrating a -3.67% change from the preceding day's closing price. The stock trailed the S&P 500, which registered a daily gain of 0.38%. Elsewhere, the Dow saw an upswing of 0.29%, while the tech-heavy Nasdaq appreciated by 0.62%.
Coming into today, shares of the company had gained 4.74% in the past month. In that same time, the Finance sector gained 3.3%, while the S&P 500 gained 1.61%.
Investors will be eagerly watching for the performance of SoFi Technologies, Inc. in its upcoming earnings disclosure. The company's earnings report is set to be unveiled on July 29, 2026. On that day, SoFi Technologies, Inc. is projected to report earnings of $0.11 per share, which would represent year-over-year growth of 37.5%. In the meantime, our current consensus estimate forecasts the revenue to be $1.11 billion, indicating a 29.67% growth compared to the corresponding quarter of the prior year.
In terms of the entire fiscal year, the Zacks Consensus Estimates predict earnings of $0.59 per share and a revenue of $4.66 billion, indicating changes of +51.28% and +29.79%, respectively, from the former year.
Investors should also pay attention to any latest changes in analyst estimates for SoFi Technologies, Inc. These recent revisions tend to reflect the evolving nature of short-term business trends. With this in mind, we can consider positive estimate revisions a sign of optimism about the business outlook.
Empirical research indicates that these revisions in estimates have a direct correlation with impending stock price performance. To benefit from this, we have developed the Zacks Rank, a proprietary model which takes these estimate changes into account and provides an actionable rating system.
The Zacks Rank system, stretching from #1 (Strong Buy) to #5 (Strong Sell), has a noteworthy track record of outperforming, validated by third-party audits, with stocks rated #1 producing an average annual return of +25% since the year 1988. Over the past month, there's been a 1.71% rise in the Zacks Consensus EPS estimate. Right now, SoFi Technologies, Inc. possesses a Zacks Rank of #3 (Hold).
Investors should also note SoFi Technologies, Inc.'s current valuation metrics, including its Forward P/E ratio of 31.25. This indicates a premium in contrast to its industry's Forward P/E of 11.03.
The Financial - Miscellaneous Services industry is part of the Finance sector. This industry, currently bearing a Zacks Industry Rank of 162, finds itself in the bottom 35% echelons of all 250+ industries.
The Zacks Industry Rank assesses the strength of our separate industry groups by calculating the average Zacks Rank of the individual stocks contained within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
Don't forget to use Zacks.com to keep track of all these stock-moving metrics, and others, in the upcoming trading sessions.
In this video, I will cover the latest updates on SoFi (SOFI 3.23%) and lay out the full bull case as the thesis continues to play out. Watch the short video to learn more, consider subscribing, and click the special offer link below.
*Stock prices used were from the trading day of July. 10, 2026. The video was published on July. 10, 2026.
Neil Rozenbaum has positions in SoFi Technologies. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. Neil is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.
Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.
SoFi Technologies (SOFI +2.18%) stock has been a poor performer this year. The all-digital bank has had a few missteps, and carrying a premium valuation, it was a setup for a fall.
But at the new lower price, it no longer looks so expensive. Heading into the second-quarter earnings report, is it time to buy SoFi stock?
What to expect in the second-quarter report SoFi has been reporting incredible performance. Top-line growth accelerated to 41% year over year in the 2026 first quarter, driven by a rebound in the loan business. Adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) rose 62% with a 31% margin, and net income increased 134% with a margin of 15%.
For the second quarter, management is guiding for strong performance, but not quite as strong. It's expecting adjusted net revenue to increase by 30%, an adjusted EBITDA margin of 30%, and a net income margin of 12% to 13%.
Image source: Getty Images.
SoFi management declined to provide guidance for specific categories, saying that some might do a little better or worse than expected. Its guidance includes the expectation of no rate cut, which was confirmed at the most recent Federal Reserve meeting, and could put some pressure on the lending business. For the full year, it expects the financial services segment to increase at least 40%, in line with first-quarter performance, and Tech Platform revenue of $325 million, down from $450 million last year.
SoFi already recorded a 27% decrease in Tech Platform revenue in the first quarter, due to the loss of a major client by the end of 2025, so that's likely to show up every quarter this year.
How SoFi stock could move on July 29 Several factors could influence how the market reacts to the news. In general, SoFi tends toward conservative guidance. If it beats, the market will celebrate it. As mentioned, it's looking much more affordable right now, trading at 23 times forward one-year earnings, which also gives it room to run.
The expected decline in the Tech Platform is already included in the price, so it won't surprise anyone.
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Key features that could affect how the market receives the report include growth in the lending segment and charge-off rates. In a high-interest-rate environment, these metrics demonstrate a bank's strength.
Should investors buy the stock before the report? I don't necessarily recommend it unless you see SoFi's long-term opportunity and are willing to hold through ups and downs. There are no guarantees about which way the stock will go based on earnings, and investors shouldn't buy on the hopes of a short-term lift.
All eyes are on SoFi Technologies (SOFI +2.32%) as it gets ready to report second-quarter earnings. After three blowout years during which it gained roughly 468%, it's down more than 30% so far in 2026.
There are various reasons the market has been disappointed in the stock this year, including its high valuation, a damaging short-seller's report, and a decline in its Tech Platform segment. When it reports second-quarter results on July 29, though, the one thing to look for is the growth in the financial services segment.
Image source: Getty Images.
The financial services segment covers all non-lending products, excluding the Tech Platform, which is a business-to-business platform. These are products like savings accounts and investing tools, and the segment has been growing rapidly.
For a while, financial services' growth was outpacing the lending segment. For example, in the 2025 fourth quarter, financial services revenue increased 78% while lending revenue was up 19%.
Lending has bounced back recently (up 55% year over year in Q1), and at the same time, the financial services segment has decelerated. In the 2026 first quarter, financial services products increased 40% year over year, while financial services revenue was up 41%. Financial services, though, still account for most of the product growth; 89% in the first quarter.
Management is guiding for similar growth for financial services for the full year, although it didn't provide specific second-quarter guidance figures for its segments.
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One thing in SoFi's favor in the second quarter was the Space Exploration Technologies initial public offering (IPO). SoFi was one of five trading platforms that offered retail access to the IPO, and since the IPO was said to have been highly oversubscribed, that should show up in its results.
This is where SoFi's major growth opportunities are as it works to cross-sell products, and this is what investors should be looking at.
SoFi Technologies (NASDAQ:SOFI | SOFI Price Prediction) has been one of the loudest post-election casualties in fintech. Shares closed at $18.13 on July 13, 2026, down 30.75% year to date from the December 31 close of $26.18. Our 24/7 Wall St. price target for SoFi is $20.84, implying 14.96% upside over the next twelve months. The recommendation is buy, with confidence at 90%.
24/7 Wall St. Price Target Summary Metric Value Current Price $18.13 24/7 Wall St. Price Target $20.84 Upside 14.96% Recommendation BUY Confidence Level 90% From $28 to $18: What Actually Broke The stock topped out near $28.03 in October 2025, cratered to $15.61 in May 2026, and has clawed back 9.35% over the past month. The 52-week range is $14.92 to $32.73.
Q1 2026 delivered record loan originations of $12.18 billion, up 68% YoY, revenue of $1.10 billion, and net income of $166.73 million, up 134% YoY. The selloff stemmed from Muddy Waters accounting allegations from March 2026, a 27% Technology Platform revenue decline from a client departure, and rising personal loan charge-offs at 3.03%. CEO Anthony Noto said, “We had an excellent Q1 delivering another quarter of durable growth and strong returns.”
The Case for $25+ Management guided FY2026 adjusted net revenue to $4.655 billion (~30% growth), adjusted EBITDA of $1.6 billion at a 34% margin, and adjusted EPS of $0.60. The plan calls for adjusted EPS CAGR of 38% to 42% through 2028.
Product launches are stacking fast: Composer AI investing platform, small business loans up to $250,000, the SoFiUSD stablecoin, and Mastercard settlement rails. Cathie Wood’s ARK has been adding, and a TIKR mid-case model values the stock at $48 by December 2030.
Insider buying signals conviction: the CEO acquired 390,874 shares during the drawdown, and the board bought a coordinated 122,238 shares on June 9, 2026.
What Could Go Wrong The bear case runs to $18.12 over twelve months, essentially flat. Credit is the pressure point. Student loan charge-offs rose to 0.65% from 0.47%, and personal loan charge-offs climbed to 3.03% from 2.80% sequentially. NIM compressed 63 basis points.
The Technology Platform segment’s 27% revenue decline reflects a large client departure, with $3.6 billion in new Loan Platform Business commitments replacing the lost volume.
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Regulatory overhang from the Muddy Waters allegations and a Signal Law Group VRS bulletin is real. Analyst consensus remains a “Hold” across 25 analysts, and beta at 2.15 means macro shocks hurt disproportionately.
How SoFi Stacks Up Against Robinhood and Ally Robinhood (NASDAQ:HOOD) is the direct fintech growth comp. Robinhood carries a market cap of roughly $86.9 billion against FY2025 EPS of $2.05, trading at a far richer multiple than SoFi’s forward P/E of 31. Q1 2026 revenue missed by 6.07% at Robinhood as crypto revenue collapsed 47%. SoFi’s 4.87% revenue beat and diversified engine look underpriced.
Ally Financial (NYSE:ALLY) is the incumbent digital bank comparison. Ally posted Q1 2026 adjusted EPS of $1.11, beating consensus by 17.93%, and pays a $0.30 quarterly dividend, but its top line contracted 38.7% YoY after the credit card divestiture. SoFi is compounding revenue at 30%+ while Ally is optimizing. Against this peer set, our $20.84 target looks reasonable to conservative.
The Buy-the-Dip Setup, With Guardrails The 24/7 Wall St. price target is $20.84, the call is buy, and confidence is 90%. What tips the scale is the insider tape: the CEO, CFO, CTO, and six directors bought together while the stock was in the $15 to $17 range.
For readers thinking about fintech inside a broader AI-driven portfolio, our 7 Stocks Powering the AI Boom research frames the sector’s setup.
The setup strengthens if credit metrics stabilize at Q2 earnings on July 29, 2026. The thesis weakens if personal loan charge-offs push above 3.25% or the Muddy Waters allegations escalate.
Year 24/7 Wall St. Price Target 2026 $20.84 2027 $23.50 2028 $26.10 2029 $28.60 2030 $28.60 base / $41.74 bull These projections assume SoFi hits its 30%+ revenue CAGR and 38% to 42% EPS CAGR through 2028. Meaningful upside or downside could come from stablecoin adoption, credit cycle turns, or the Q2 earnings report on July 29.
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SoFi stock has rebounded in recent weeks, climbing from its year-to-date low of about $15 to around $19 today. Even so, the shares remain roughly 42% below their all-time high. CEO Anthony Noto has attributed much of the weakness to the broader pullback in fintech stocks.
With the company's earnings due later this month, the key question is whether SoFi can extend its recovery or resume its downtrend.
SoFi Technology has lagged the market this year, with its stock falling by nearly 30%, while the Nasdaq 100 has jumped by 18%.
This retreat happened even as the company published strong results and launched new products in its goal to become the go-to app for financial services. It relaunched crypto trading, launched a new stablecoin (SoFiUSD), Coach, a new AI solution offering financial advise, and a new Home Equity Line of Credit (HELOC) solution.
SoFi’s finances have done well this year. Its last financial results showed that its net revenue jumped 41% in the first quarter to $1.1 billion, higher than what analysts were expecting. This growth happened as the number of members jumped 35%, while its products rose 39%. Its new members rose by a record 1.1 million in Q1 to 14.7 million.
Most importantly, the company’s growth is expected to continue in the foreseeable future. Its upcoming results later this month are expected to show that its revenue jumped 30% to $1.12 billion. These are solid numbers for a company in the financial services industry, and one that has not made any major acquisitions recently.
The annual revenue is expected to jump to $4.68 billion this year followed by $5.78 billion next year. Also, its profits are expected to keep rising, with the earnings per share reaching 59 cents this year, followed by 81 cents next year.
READ MORE: Why Cathie Wood is doubling down on this $18 stock
In a CNBC interview this week, CEO Anthony Noto argued that the ongoing SoFi weakness is primarily because of its sector. Indeed, most fintech stocks like PayPal, Shift4 Payments, and Coinbase have all dropped this year.
Another reason is that the company diluted its shareholders earlier this year, raising $1.58 billion by issuing 57.7 million new shares. In total, the company raised over $3.8 billion in six months.
Investors are also questioning SoFi’s business after Muddy Waters published a highly bearish report. It accused the company of inflating the fair value of its loan portfolio, underreporting its losses, and having hidden debt. SoFi denied those allegations.
Finally, there have been concerns about its valuation, with its forward price-to-earnings ratio being 31, and its PEG ratio rising to 9.12. The company justifies its valuation by using the Rule of 40, which stands at 72%. It was the 18th consecutive quarter of having a score higher than 40%.
SoFi stock chart | Source: TradingView
The daily chart shows that the SoFi stock has jumped from $15 to $18.72 today. It has already crossed the 50-day moving average, while the Relative Strength Index (RSI) has been in an uptrend after bottoming at 21 a few months ago. It stands at 60 today, and the uptrend is continuing. As such, this RSI suggests that it has more upside before it gets to overbought levels.
The risk, however, is that it has slowly formed a rising wedge pattern, which may lead to more downside. In this case, it may be ideal to wait for the stock to cross the upper side of the wedge for confirmation of the bullish breakout. A move above that level will point to more gains towards $25.
SoFi stock is trading at elevated levels. What’s the outlook for SOFI shares? The Macro TailwindFinancial services stocks traded higher Thursday amid declines in Treasury yields, oil prices and the U.S. dollar. The pullback in yields may ease inflation concerns and improve expectations for a more accommodative interest rate environment — a meaningful tailwind for SoFi, which benefits directly from lower borrowing costs and increased consumer appetite for loans and financial products.
Small Business LoansSoFi last week launched SoFi Small Business Loans, expanding the company’s lending platform beyond its core consumer focus. The product offers fixed-rate loans up to $250,000 with eligibility checks within minutes, funding as soon as 24 hours after approval, and zero application fees, zero origination fees, and no prepayment penalties — a structure designed to compete aggressively in the small-business lending market.
Trump AccountsAnalyst Consensus & Recent ActionsThe stock carries a Hold rating with an average price target of $22.58. Recent analyst moves include:
Goldman Sachs: Neutral (Raises Target to $21.00) (July 9) SoFi Shares Edge HigherSOFI Price Action: At the time of publication, SoFi shares are trading 1.29% higher at $18.86, according to data from Benzinga Pro.
Image via Shutterstock
This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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The stock of SoFi Technologies (SOFI +5.02%) has been a huge disappointment for investors recently; it's down 32% year to date as of this writing.
However, it's been performing well and building its business, putting it in a position to climb again. Management just announced its latest acquisition, the artificial intelligence (AI) investing tool Composer. Is this its next big catalyst?
The one-stop financial app SoFi aims to be a one-stop financial app for its users. It started out as a lender and has expanded into a large array of financial services, including investing tools.
These other services do many positive things for SoFi. They open up new sources of revenue; hedge the business against high interest rates, which can hurt lenders; and generate high cross-selling opportunities, which are part of management's long-term growth strategy. The platform also offers several AI-based tools that help customers get their money right and feed into the overall model.
Image source: Getty Images.
For example, customers with a bank account might use its AI features to analyze their finances, and the bank's AI could detect a better SoFi credit card. The users might then switch to that credit card, giving them two of the company's products.
Management targets young professionals, an upwardly mobile population that likes all things digital and AI. Composer is an AI agent that can create and execute investing strategies using natural language. Investors can create their own custom plan or use community-built strategies, and they can automate the execution of stock trades based on prompts and criteria. Composer isn't the only AI investing agent, but it fits into SoFi's broader model and offers greater value for its members.
Can the stock recover? SoFi has launched a slew of tech-first services this year, including its own stablecoin and blockchain-based international wire transfers. These have not helped the stock recover, although the market did respond positively to the Composer announcement, and shares have started to bounce back from lows earlier this year.
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In most respects, SoFi is performing well. Adjusted net revenue accelerated to 41% growth year over year in the 2026 first quarter, and earnings per share increased from $0.06 to $0.13. The loan business has momentum, with a 68% year-over-year increase in originations this quarter, spread across categories.
On its own, an AI agent won't be the answer to a SoFi rebound, but it's another way the company can keep attracting record new users and set itself up for success. And there's still an opportunity to buy on the dip at the current price.
SoFi Technologies shares are advancing steadily. Why is SOFI stock trading higher? What Is Driving SoFi’s Recent Growth?SoFi recently launched SoFi Small Business Loans, offering fixed loans up to $250,000 with eligibility checks "within minutes" and funding as soon as 24 hours after approval, alongside zero application fees, zero origination fees, and no prepayment penalties.
Separately, the company is getting extra visibility as a listed corporate backer tied to the Trump Accounts program, after the Treasury said nearly six million children have already enrolled and eligible children born between 2025 and 2028 can receive a $1,000 federal contribution.
SoFi’s brand lift from that program is getting louder as investors talk about the potential scale: one prominent backer projected $100 billion of additional private contributions over the next 12 months, while families, employers and others can add up to $5,000 annually via add up to the cap.
Critical Technical Levels for SOFI StockFrom a trend standpoint, SoFi is trading above its 20-day SMA ($17.56), 50-day SMA ($16.83), and 100-day SMA ($17.33), which keeps the short-to-intermediate trend pointed up after the May swing low. The longer-term repair is still in progress because the stock remains 18.2% below its 200-day SMA ($22.13), and the death cross from March can still act like overhead friction on rallies.
Momentum looks more "range-to-uptrend" than overheated: RSI at 54.56 is neutral, which typically signals the move isn’t stretched and still has room to build if buyers follow through. MACD context also leans constructive, with the indicator above its signal line, which usually means upside pressure is improving versus the prior downswing.
Key Resistance: $18.50 — a nearby pivot area just above the current price where rebounds can stall Key Support: $16.00 — a nearby floor below the moving-average cluster that would be a key "line in the sand" if momentum cools SoFi Earnings Preview for July 2026Looking further out, the next major catalyst for the stock arrives with the July 29, 2026 (confirmed) earnings report.
EPS Estimate: 11 cents (Up from 8 cents YoY) Revenue Estimate: $1.11 Billion (Up from 86 cents Billion YoY) Valuation: P/E of 39.4x (Indicates premium valuation relative to peers) Analyst Consensus & Recent Actions: The stock carries a Hold rating with an average price target of $22.50. Recent analyst moves include:
Truist Securities: Hold (Lowers Target to $17.00) (May 12) Citigroup: Buy (Lowers Target to $30.00) (May 4) UBS: Neutral (Lowers Target to $21.00) (April 30) SoFi Technologies Benzinga Edge ScorecardBelow is the Benzinga Edge scorecard for SoFi Technologies, highlighting its strengths and weaknesses compared to the broader market:
Momentum: Weak (Score: 12.38) — Despite today’s pop, the score suggests the stock hasn’t consistently outperformed on a trend basis. Growth: Strong (Score: 98.08) — The scorecard is flagging growth as the core pillar supporting the longer-term bull case. The Verdict: SoFi Technologies’s Benzinga Edge signal reveals a growth-heavy profile with comparatively weak momentum confirmation. For longer-term bulls, the setup improves if price can keep building above the short-to-intermediate moving averages while working toward the 200-day area.
SOFI Stock Price Movement on ThursdaySOFI Stock Price Activity: SoFi Technologies shares were up 2.93% at $18.25 at the time of publication on Thursday, according to Benzinga Pro data.
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Key Takeaways SoFi launched SFYI, pairing top member-held stocks with an actively managed options strategy for income.SOFI grew to 14.7M members, 22.2M products and 3.7M SoFi Invest accounts in Q1 2026.SoFi's brokerage fee revenues more than doubled as total fee-based revenue rose 23% to $386.8 million. SoFi Technologies (SOFI - Free Report) is expanding its SoFi Invest ETF lineup with the launch of the SoFi Social 50 Income ETF (“SFYI”). The fund invests in the top 50 U.S.-listed stocks held by SoFi Invest self-directed accounts and then adds an actively managed options strategy aimed at pursuing monthly income and growth potential.
The move builds on SoFi’s broader ETF lineup that already includes the SoFi Social 50 ETF, SoFi Agentic AI ETF, SoFi Select 500 ETF and SoFi Enhanced Yield ETF. This expansion gives SoFi more ways to serve investors seeking stock exposure, AI themes, broad-market access or income-focused strategies in one app.
SoFi has also been expanding its investing tools, alongside its funds. Composer by SoFi enables investors to create, test and automate strategies using plain language, while SoFi Coach provides AI-backed assistance for budgeting, debt, saving and investing. Together, these features are poised to make the SoFi Invest platform more useful for everyday financial decisions.
The SFYI launch fits SoFi’s broader push to make investing part of its “everything app.” In the first quarter of 2026, SoFi had 14.7 million members, rising 35% year over year, and 22.2 million products, up 39%. SoFi Invest products reached 3.7 million accounts.
New investment products help SoFi grow fee revenues. In the first quarter of 2026, brokerage fee revenues more than doubled over the past year, while total fee-based revenues reached $386.8 million, up 23%. A fund like SFYI could support that momentum by giving members another reason to stay active in the ecosystem.
How Are Competitors Faring?Robinhood Markets (HOOD - Free Report) remains a direct SoFi rival in self-directed investing, offering commission-free stock, ETF and options trading alongside cash products. Its international push now includes ETFs in Europe, reinforcing a broader brokerage ecosystem. In first-quarter 2026, HOOD added $18 billion in net deposits and hit a record 4.3 million Gold subscribers, signaling strong platform engagement.
Wealthfront Corporation (WLTH - Free Report) , a SoFi competitor, though it leans more toward automated investing than trading. Its platform already uses ETFs across managed portfolios and allows clients to add supported ETFs, making it relevant for investors seeking diversified, low-maintenance exposure. In first-quarter fiscal 2026, WLTH’s investment advisory assets climbed 39% to $51.7 billion year over year, supporting its ETF-driven advisory model.
SOFI’s Price Performance, Valuation, and EstimatesShares of SOFI have gained 5.5% in the past three months, outperforming the broader industry while underperforming the S&P 500 Index.
Image Source: Zacks Investment Research
From a valuation standpoint, SOFI trades at a forward price-to-earnings ratio of 25.42X, well above the industry’s 9.60X. It carries a Value Score of F.
Image Source: Zacks Investment Research
SOFI’s estimates have remained unchanged over the past month. The Zacks Consensus Estimate for full-year 2026 EPS is pegged at 59 cents.
Image Source: Zacks Investment Research
SOFI stock currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
SoFi Technologies (NASDAQ:SOFI | SOFI Price Prediction) has achieved sustained GAAP profitability, and CEO Anthony Noto is pushing for aggressive growth. He told investors on the Q1 call, “Over the past 8 years, we’ve grown members by more than 20x from 650,000 to 14.7 million members.”
Yet shares are down 28.92% year to date, trading at $18.61. Can this stock reach $30 in 2027?
Why SoFi Shares Are Stuck Despite Record Fundamentals SoFi posted Q1 results with $1.10 billion in revenue, record loan originations of $12.18 billion (up 68% year over year), and operating income up 150.12% year over year. Why the weakness?
Three factors. First, Technology Platform segment revenue fell 27% year over year after a large client departed. Second, credit is drifting: the personal loan charge-off rate rose to 3.03% from 2.80%. Third, sentiment suffered from the March 2026 Muddy Waters report alleging accounting misstatements. With a beta of 2.15, macro volatility gets amplified.
Shares are up 16.09% over the past month and 2.31% over the past week, but a 1-year return of 0.22% signals the market remains unconvinced.
Wall Street Sees 12% Upside. I Think It Is Too Cautious. The Street consensus target is $20.90, with 3 Strong Buys, 5 Buys, 12 Holds, 2 Sells, and 2 Strong Sells. Our internal model lands at a base case of $20.53, an upside of 10.33%, with a bull scenario at $25.69 and a bear case of $17.93. Model confidence sits at a 90% read, which is unusually strong.
Only 33% of analysts are bullish despite quarterly earnings growth of 101.2% year over year. Analysts are anchoring to trailing loan-book concerns while SoFi’s fee-based flywheel accelerates.
The Path to $30 Per Share Reaching $30 from today’s price of $18.61 would require a gain of 61.2%.
With forward EPS of $0.59, a price of $30 implies a forward P/E of 51. Our base case of $20.53 already implies 42x, meaning the bold target requires roughly 9x of additional multiple expansion.
Is that achievable? Only if EPS growth compresses that number fast. Management guided full-year adjusted EPS of $0.60 and 2025-2028 compounded EPS growth of 38-42%. On that trajectory, $0.59 becomes closer to $1.10 by 2027, which turns 51x into something far more reasonable.
Catalysts include the Composer AI trading platform launched June 23, 2026, SoFi Small Business Loans up to $250,000, and Cathie Wood’s ARK adding roughly 200,000 shares on July 1. Noto framed the ambition simply: “Our one-stop shop is scaling exactly as intended and delivering a winning combination of growth and returns.” The risk: another NIM compression cycle could crush the multiple.
Where SoFi Trades Today vs Its Earnings Power At $18.61 against forward EPS of $0.59, shares trade at roughly 32x forward earnings. That looks rich next to the industry average around 23x, but cheap against a 38-42% EPS growth algorithm.
The stock sits 36% below its 52-week high of $32.73 and well off the low of $14.92. Over the trailing decade, SoFi is up 77.58%. If EPS lands where guidance implies, today’s multiple looks less demanding by the quarter.
Is $30 Realistic? Reaching $30 requires a gain of 61.2%. My verdict: a stretch, but defensible.
Three things need to break right. EPS must compound near the 38-42% guided range. The Technology Platform segment must stabilize and return to 20% to 25% growth. And the Muddy Waters overhang must fade without material accounting revisions. A hard recession that spikes charge-offs would derail it fast. We’ve outlined the blueprint for how SoFi Technologies could reach $30 in 2027.
SoFi Technologies (SOFI 2.85%) stock has been having an awful year, but the digital bank is growing rapidly, and it represents the future of finance. Down 29% year to date, it could be a bargain. But could it turn $25,000 into $1 million?
Why are there big expectations for SoFi? SoFi is an all-digital bank, and it stands out in a crowded space in a few ways. It aims to be a complete financial app that allows users to manage every aspect of their finances, and it's constantly releasing new products and features to generate higher engagement. From its roots as a student loan company, it has expanded into bank accounts, including receiving a bank charter through its 2021 acquisition of Golden Pacific Bank, as well as investing, credit cards, and more.
While its traditional products cement its status as a stable player in banking, the newer, bolder products are attracting a young, digital-savvy clientele. It recently unleashed a whole slew of tech-based services, including cryptocurrency trading through its app, international wire transfers on the Blockchain, and its own SoFi stablecoin, which is tethered to the U.S. dollar.
Image source: Getty Images.
SoFi is also acquiring Composer, an artificial intelligence (AI) agent for investing, that can create strategies, follow prompts, and carry out trades.
SoFi has been reporting phenomenal growth. Adjusted net revenue increased 41% year over year in the first quarter, driven by a major rebound in the lending business despite high interest rates, and robust performance in its financial services segment, which includes all non-lending services outside of its wholesale Tech Platform product.
Can it turn your $25,000 investment in $1 million? SoFi stock has been fairly volatile since its initial public offering (IPO) a few years ago. It had to prove itself by growing over time and becoming profitable, both of which it has done. It has also been quite expensive at times, limiting its upside and creating conditions for a sell-off on bad news, which has happened. At today's lower price and valuation, it can start to climb again, and it has.
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But can it turn $25,000 into $1 million? That implies a 40-fold increase, or a gain of 3,900%. That's a tall order for any stock. SoFi has a market cap of $25 billion today, and growing that much means reaching a market cap near $10 trillion.
While that doesn't seem like an impossibility far off into the future, it does look highly unlikely. I wouldn't invest $25,000 with that expectation, but I do think SoFi stock could really take off and reward investors as part of a diversified and growth-oriented portfolio.
SoFi Technologies, Inc. (SOFI - Free Report) is one of the stocks most watched by Zacks.com visitors lately. So, it might be a good idea to review some of the factors that might affect the near-term performance of the stock.
Over the past month, shares of this company have returned +7.8%, compared to the Zacks S&P 500 composite's +1.6% change. During this period, the Zacks Financial - Miscellaneous Services industry, which SoFi Technologies falls in, has gained 1.4%. The key question now is: What could be the stock's future direction?
Although media reports or rumors about a significant change in a company's business prospects usually cause its stock to trend and lead to an immediate price change, there are always certain fundamental factors that ultimately drive the buy-and-hold decision.
Revisions to Earnings EstimatesHere at Zacks, we prioritize appraising the change in the projection of a company's future earnings over anything else. That's because we believe the present value of its future stream of earnings is what determines the fair value for its stock.
We essentially look at how sell-side analysts covering the stock are revising their earnings estimates to reflect the impact of the latest business trends. And if earnings estimates go up for a company, the fair value for its stock goes up. A higher fair value than the current market price drives investors' interest in buying the stock, leading to its price moving higher. This is why empirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock price movements.
SoFi Technologies is expected to post earnings of $0.11 per share for the current quarter, representing a year-over-year change of +37.5%. Over the last 30 days, the Zacks Consensus Estimate has changed +0.1%.
For the current fiscal year, the consensus earnings estimate of $0.59 points to a change of +51.3% from the prior year. Over the last 30 days, this estimate has changed +1.3%.
For the next fiscal year, the consensus earnings estimate of $0.8 indicates a change of +34.1% from what SoFi Technologies is expected to report a year ago. Over the past month, the estimate has changed +3%.
With an impressive externally audited track record, our proprietary stock rating tool -- the Zacks Rank -- is a more conclusive indicator of a stock's near-term price performance, as it effectively harnesses the power of earnings estimate revisions. The size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, has resulted in a Zacks Rank #3 (Hold) for SoFi Technologies.
The chart below shows the evolution of the company's forward 12-month consensus EPS estimate:
12 Month EPS
Projected Revenue GrowthWhile earnings growth is arguably the most superior indicator of a company's financial health, nothing happens as such if a business isn't able to grow its revenues. After all, it's nearly impossible for a company to increase its earnings for an extended period without increasing its revenues. So, it's important to know a company's potential revenue growth.
In the case of SoFi Technologies, the consensus sales estimate of $1.11 billion for the current quarter points to a year-over-year change of +29.7%. The $4.66 billion and $5.63 billion estimates for the current and next fiscal years indicate changes of +29.8% and +20.7%, respectively.
Last Reported Results and Surprise HistorySoFi Technologies reported revenues of $1.09 billion in the last reported quarter, representing a year-over-year change of +41.1%. EPS of $0.12 for the same period compares with $0.06 a year ago.
Compared to the Zacks Consensus Estimate of $1.04 billion, the reported revenues represent a surprise of +4.66%. The EPS surprise was 0%.
Over the last four quarters, SoFi Technologies surpassed consensus EPS estimates three times. The company topped consensus revenue estimates each time over this period.
ValuationWithout considering a stock's valuation, no investment decision can be efficient. In predicting a stock's future price performance, it's crucial to determine whether its current price correctly reflects the intrinsic value of the underlying business and the company's growth prospects.
While comparing the current values of a company's valuation multiples, such as price-to-earnings (P/E), price-to-sales (P/S), and price-to-cash flow (P/CF), with its own historical values helps determine whether its stock is fairly valued, overvalued, or undervalued, comparing the company relative to its peers on these parameters gives a good sense of the reasonability of the stock's price.
As part of the Zacks Style Scores system, the Zacks Value Style Score (which evaluates both traditional and unconventional valuation metrics) organizes stocks into five groups ranging from A to F (A is better than B; B is better than C; and so on), making it helpful in identifying whether a stock is overvalued, rightly valued, or temporarily undervalued.
SoFi Technologies is graded F on this front, indicating that it is trading at a premium to its peers. Click here to see the values of some of the valuation metrics that have driven this grade.
ConclusionThe facts discussed here and much other information on Zacks.com might help determine whether or not it's worthwhile paying attention to the market buzz about SoFi Technologies. However, its Zacks Rank #3 does suggest that it may perform in line with the broader market in the near term.
Key Takeaways SoFi added 1.1M members in Q1 2026, reaching 14.7M, while products rose 39% year over year.SOFI Coach helped nearly 70% of engaged test members take meaningful financial actions in early testing.Composer by SoFi lets investors build, test and automate rules-based strategies using natural language. SoFi Technologies (SOFI - Free Report) is leaning harder into AI as it turns its “everything app” into a more active financial hub. In the first quarter of 2026, the company added a record 1.1 million members, reaching 14.7 million, while products rose 39% year over year to 22.2 million. Cross-buy reached 43%, showing that more members are using multiple SoFi products.
That matters because SoFi’s model depends on deeper relationships, not just one-time account openings. Management calls this the Financial Services Productivity Loop, where brand awareness brings in members, more products build trust and higher lifetime value supports innovation. In the first quarter, unaided brand awareness hit 10%, showing that the platform is gaining visibility.
SoFi Coach fits into that plan. The AI chat tool helps members track spending, manage debt, plan goals and take next steps in the SoFi app. In early testing, nearly 70% of engaged test members took actions such as paying down debt or moving money into higher-yield accounts.
Composer by SoFi focuses on investing. The platform lets investors build, test and automate rules-based strategies. Users can create custom strategies, explore more than 2,000 community-built strategies or combine approaches into diversified portfolios while keeping control over rules and inputs.
The AI push comes as SoFi is already showing strong financial momentum. First-quarter 2026 adjusted net revenues rose 41% to $1.1 billion and adjusted EBITDA increased 62% to $340 million. If Coach drives daily engagement and Composer expands investing usage, AI could become a practical growth layer for SOFI’s member ecosystem.
How Are Other Competitors Faring?Upstart (UPST - Free Report) remains the most direct AI-driven lending peer to SOFI. Its proprietary models assess credit risk, detect fraud, price loans and support expansion into auto and home lending. The company says AI remains its growth engine despite profit pressure. In the first quarter of 2026, 91% of loans on Upstart’s platform were fully automated, with no human intervention.
Happen, Inc. (HAPN - Free Report) , formerly LendingClub, operates Happen Bank and positions itself primarily as a digital bank. It uses AI, machine learning and data-driven underwriting to support credit decisions, risk assessment and loan pricing. Its rebranding reflects a shift beyond marketplace lending toward a broader digital banking platform. In first-quarter 2026, it generated $2.7 billion in loan originations, up 31% year over year.
SOFI’s Price Performance, Valuation, and EstimatesShares of SOFI have gained 9% in the past three months, outperforming the broader industry but underperforming the S&P 500 Index.
Image Source: Zacks Investment Research
From a valuation standpoint, SOFI trades at a forward price-to-earnings ratio of 26.67X, well above the industry’s 9.80X. It carries a Value Score of F.
Image Source: Zacks Investment Research
SOFI’s estimates have remained unchanged over the past month. The Zacks Consensus Estimate for full-year 2026 EPS is pegged at 59 cents.
Image Source: Zacks Investment Research
SOFI stock currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.
SoFi Technologies (NASDAQ:SOFI | SOFI Price Prediction) is trading around $18 as of July 7, 2026, still down 31.3% year-to-date after a brutal spring. The catalyst for the drawdown: a March 2026 Muddy Waters report alleging accounting misstatements and undisclosed charge-off rates. Yet shares have rallied 12.2% over the past month, raising the question of whether the stock has bottomed.
The Fundamentals Never Broke The bear thesis was that credit was cracking beneath the surface. The Q1 2026 earnings report, filed April 29, 2026, argued otherwise. Revenue hit $1.10 billion, beating consensus by 4.9%, with EPS of $0.12 matching estimates for the fourth straight quarter. GAAP net income of $166.73 million rose 134.5% year over year, and loan originations set a record at $12.18 billion.
CEO Anthony Noto said, “We had an excellent Q1 delivering another quarter of durable growth and strong returns, fueled by our relentless focus on innovation and brand building.”
What Sparked the Bounce Recovery catalysts have stacked up quickly. On June 23, 2026, SoFi acquired Composer Securities and launched Composer by SoFi, an AI-powered investing platform. Noto argued, “As AI becomes a foundational part of investing, Composer by SoFi strengthens our ability to deliver powerful investing tools through an experience that is simple, intuitive, and accessible.” Days later, the company rolled out small business loans up to $250,000 with 24-hour funding.
Smart money has been leaning in. Cathie Wood’s ARK made four consecutive purchases, including over 200,000 shares (around $3.62 million) on June 30, 2026. Jim Cramer reiterated an “I Continue to Believe It’s Time to Buy” stance on June 23, 2026. For investors weighing how to play post-selloff setups, 24/7 Wall Street’s Breakout Buyers Rulebook covers the framework.
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The Bear Case Hasn’t Vanished The Muddy Waters overhang lingers. Signal Law Group followed up on June 27, 2026, with a Securities Disclosure Risk bulletin. Credit metrics are drifting: personal loan charge-offs rose to 3.0% from 2.8% sequentially, student loan charge-offs to 0.7% from 0.5%, and average asset yields fell 63 basis points. The Technology Platform segment shrank 27% after a large client departure.
Wall Street is unconvinced. The consensus rating is Hold, with an average target of $20.90. The forward P/E of 30x relative to 2026 guidance of approximately $0.60 in adjusted EPS leaves little room for error.
Verdict: Off the Lows, Not Yet Confirmed Shares have clearly recovered from the $16.03 low in early June, and the operational story continues to support the bulls. Whether $18 holds as a durable base depends on the July 29, 2026, Q2 earnings call, where analysts expect revenue of $1.1 billion and EPS of $0.11. Investors should monitor the stock and, more importantly, the charge-off trajectory.
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The Social 50 Income ETF combines exposure to stocks widely held in SoFi member-driven accounts, with an active options strategy that seeks monthly income and long-term growth
SAN FRANCISCO--(BUSINESS WIRE)--SoFi Technologies, Inc. (NASDAQ: SOFI), the everything app for digital financial services, today announced the availability of a new exchange-traded fund (ETF), the SoFi Social 50 Income ETF (NYSE Arca: SFYI). SFYI invests in the top 50 U.S.-listed stocks held by SoFi Invest self-directed brokerage accounts and adds an actively managed options strategy designed to pursue monthly income distributions and growth potential.
Many investors use options strategies, like covered calls, as part of an income-oriented investment approach. But putting those strategies into practice can require a significant upfront investment, ongoing risk management, and time to execute.
SFYI offers a simpler way to access potential income by combining a professionally managed options strategy with a diversified portfolio of stocks held in SoFi Invest self-directed brokerage accounts. Through a single ETF, investors can gain exposure to an options-based income strategy without having to build and manage covered call positions on their own.
“Income-seeking investors are being challenged to rethink their traditional playbook amid an uncertain interest rate environment and economic volatility – but they may not know where to start,” said Brian Walsh, Head of Advice and Planning at SoFi. “With SFYI, we are providing investors with another way to pursue their objectives. By combining the most-widely held stocks by members of the SoFi Active Invest community with a strategy that seeks monthly income and potential growth, SFYI helps simplify options-based strategies by offering exposure through a single ETF.”
SFYI offers a simpler path to options-based income with strategies such as covered calls and call spreads. By embedding these tools directly into the fund, investors receive:
Lower Capital Barriers: Covered call strategies typically require owning at least 100 shares of a stock. SFYI provides access to an options-based income strategy through a single ETF. Active Management: The fund is actively managed by professional portfolio managers, removing the need for investors to manually execute and manage options trades. Convenient ETF Structure: SFYI provides an efficient way for investors to access complex options strategies rather than executing them independently. Greater Diversification: Rather than concentrating on a single company stock, the fund's options strategy is applied across a broad portfolio of some of the most widely-held stocks, offering a more diversified approach to income investing. SFYI builds upon SoFi’s existing ETF, the SoFi Social 50 ETF (NYSE Arca: SFYF), which invests in the top 50 stocks most widely held by members of the SoFi Active Invest community, and adds an income-generating options strategy. Current holdings for SFYF, though subject to change, include names such as Tesla, NVIDIA, and Amazon. Stocks are rebalanced monthly and weighted according to how much money members have invested in each company at the end of every month.
SFYI is a series of Tidal Trust I. Tidal Investments LLC, a Tidal Financial Group company, is the Investment Adviser to SFYI with a gross expense ratio of 0.73%. SoFi serves as brand sponsor and marketing support provider, but does not make investment decisions, provide investment advice, or otherwise act as investment adviser. SFYI is listed on NYSE Arca and can be purchased through SoFi Invest and other brokerage platforms like other ETFs available in the secondary market.
In addition to SFYI and SFYF, other SoFi-sponsored ETFs are advised by Tidal Investments LLC:
SoFi Agentic AI ETF (AGIQ) – invests in U.S. companies driving the next wave of artificial intelligence SoFi Select 500 (SFY) – composed of the 500 largest publicly traded U.S. companies, weighted using a proprietary growth factor SoFi Enhanced Yield ETF (THTA) – combines U.S. Treasuries and options-trading to pursue monthly income For more information on SFYI, please visit: sofi.com/invest/etfs/sfyi/.
About SoFi
SoFi Technologies (NASDAQ: SOFI) is the everything app for digital financial services on a mission to help people achieve financial independence to realize their ambitions. 14.7 million members trust SoFi to borrow, save, spend, invest, and protect their money and buy, sell and hold their crypto – all in one app – and get access to financial planners, exclusive experiences, and a thriving community. Fintechs, financial institutions, and brands use SoFi’s technology platform Galileo to build and manage innovative financial solutions across 133 million global accounts. For more information, visit www.sofi.com or download our iOS and Android apps.
About Tidal
Tidal Investments LLC, a Tidal Financial Group company, serves as investment adviser to the Fund.
Disclosures
Investing involves risk, including possible loss of principal. SFYI’s investment objective, strategy, distribution target, and references to monthly income, long-term capital appreciation, growth potential, or options-based income are not guarantees of future results. There is no guarantee that SFYI will achieve its investment objective or make distributions in any given month. Distributions, if any, may vary and may include return of capital. Options strategies involve risks different from ordinary portfolio securities transactions and may limit gains or result in losses. Review the Characteristics and Risks of Standardized Options.
SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC when offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA/SIPC. Neither SoFi Securities LLC nor SoFi Wealth LLC are the issuer, investment adviser, distributor, or underwriter of SFYI and do not sponsor SFYI in their broker-dealer or investment adviser capacities, respectively. This press release is for informational purposes only and does not constitute an offer to sell or the solicitation of an offer to buy shares of SFYI or any other security through SoFi Securities LLC or any other broker-dealer.
For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with SoFi Invest please view our fee schedule.
Before investing in Exchange Traded Funds (ETFs), always read the fund's prospectus. It contains important information about the fund’s objectives, risks, and fees. You can get a prospectus from the fund company’s website or by emailing our customer service at [email protected].
Derivatives Risk. Derivatives are financial instruments that derive value from the underlying reference asset or assets, such as stocks, bonds, or funds (including ETFs), interest rates or indexes.
NAV Decline Risk Due to Distributions. When the Fund makes a distribution, the Fund’s NAV will typically drop by the amount of the distribution on the related ex-dividend date.
Concentration Risk. The Fund’s investments will be concentrated in an industry or group of industries to the extent SFYF is so concentrated.
High Portfolio Turnover Risk. The Fund may actively and frequently trade all or a significant portion of the Fund’s holdings. A high portfolio turnover rate increases transaction costs, which may increase the Fund’s expenses.
New Fund Risk. The Fund is a recently organized management investment company with no operating history. As a result, prospective investors do not have a track record or history on which to base their investment decisions.
Non-Diversification Risk. The Fund is classified as “non-diversified,” which means the Fund may invest a larger percentage of its assets in the securities of a smaller number of issuers than a diversified fund.
If you purchase investment funds, including Exchange Traded Funds (ETFs), through SoFi Invest, either on your own or with automated investing, the funds have their own management fees. These fees are paid by the fund itself, not directly by you and can reduce the fund's returns. More detailed information about a fund's fees can be found in its prospectus.
SoFi Invest does not receive sales commissions or other fees from the ETFs it invests in on your behalf, but could earn management fees if SoFi Invest creates its own fund(s).
SoFi may waive or change its fees at any time. The most current fee schedule is available in your Account Documents within the SoFi app or online account.
Distributed by Foreside Fund Services, LLC. Foreside is not affiliated with SoFi or Tidal.
Availability of Other Information About SoFi
Investors and others should note that we communicate with our investors and the public using our website (https://www.sofi.com), the investor relations website (https://investors.sofi.com), and on social media (X and LinkedIn), including but not limited to investor presentations and investor fact sheets, Securities and Exchange Commission filings, press releases, public conference calls and webcasts. The information that SoFi posts on these channels and websites could be deemed to be material information. As a result, SoFi encourages investors, the media, and others interested in SoFi to review the information that is posted on these channels, including the investor relations website, on a regular basis. This list of channels may be updated from time to time on SoFi’s investor relations website and may include additional social media channels. The contents of SoFi’s website or these channels, or any other website that may be accessed from its website or these channels, shall not be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended.
With weaker-than-expected jobs data, the prospects for higher interest rates diminished.
*Stock prices used were the afternoon prices of July 4, 2026. The video was published on July 6, 2026.
Parkev Tatevosian, CFA has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. Parkev Tatevosian is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.
Financial technology, or fintech, is rapidly transforming the global financial services industry by making financial solutions faster, more accessible and more customer-centric. By integrating finance with advanced technologies such as artificial intelligence, blockchain, Big Data and cloud computing, fintech is challenging traditional operating models across banking, payments, lending, wealth management and investing.
One of fintech’s most important impacts is its ability to broaden financial inclusion. Digital wallets, mobile banking apps and peer-to-peer lending platforms have made it easier for unbanked and underbanked populations to access basic financial services. Fintech is also reshaping cross-border payments by reducing the time, cost and complexity traditionally associated with international money transfers.
The sector is also redefining how consumers and businesses make payments, borrow money and manage investments. Contactless payments, buy now, pay later options and app-based lending platforms are improving convenience and speed while enabling businesses to offer more flexible and personalized financial experiences. In capital markets, robo-advisors and algorithm-based trading platforms are lowering investment costs and making wealth-building tools available to a wider audience.
Beyond convenience, fintech is strengthening transparency, cybersecurity and risk management across the financial ecosystem. Blockchain enables secure and traceable transactions, while AI-powered systems improve fraud detection, credit evaluation and regulatory compliance. As fintech continues to mature, it is encouraging traditional financial institutions to modernize their systems, partner with technology providers and adapt to changing customer expectations. This shift is creating a more agile, inclusive and innovation-led global financial ecosystem. Hence, stocks like Robinhood Markets, Inc. (HOOD - Free Report) , SoFi Technologies, Inc. (SOFI - Free Report) and Upstart Holdings, Inc. (UPST - Free Report) are grabbing investor attention.
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Robinhood is using technology as the core lever to move beyond a commission-free trading app and build a broader financial services ecosystem. Its mobile-first platform continues to lower friction for retail investors by combining equities, options, crypto, retirement and cash-management features in one interface. This helps deepen customer engagement while creating more cross-selling opportunities across asset classes and subscription products.
A major part of Robinhood’s expansion strategy is automation and AI. The company has launched AI-driven tools such as Robinhood Cortex, personalized portfolio digests and agent-based trading capabilities, aimed at helping users interpret market moves, manage portfolios and execute trades more efficiently. These tools can increase platform stickiness, especially among younger investors who prefer digital guidance over traditional advisory channels.
HOOD is also using blockchain technology to widen its addressable market. Robinhood Chain and tokenized stock initiatives are designed to support 24/7 trading, international access and decentralized finance products, helping the company expand beyond the U.S. brokerage market into global crypto and tokenized-asset services.
The company is leveraging technology to enter new categories such as prediction markets, private market access, digital advisory, credit cards and international brokerage services. Together, these initiatives support Robinhood’s ambition to become a financial “super app,” with technology enabling scale, lower costs, faster product launches and broader global reach.
Though the Zacks Consensus Estimate for HOOD’s 2026 earnings implies a year-over-year decline of 11.7%, the trend is expected to reverse next year, with earnings projected to jump 37.2%. The company currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
SoFi is using technology to expand from a digital lender into a broader financial services platform. Its strategy centers on a mobile-first “financial everything app” that brings borrowing, saving, spending, investing, insurance and financial planning into one ecosystem. This allows it to attract members through one product and then cross-sell additional services, increasing engagement and lifetime customer value.
A key growth driver is SoFi’s technology platform, which includes Galileo and Technisys. Galileo supports payment processing, card issuing and digital banking capabilities, while Technisys provides cloud-native core banking infrastructure. Together, these platforms allow SoFi to serve other fintechs, banks and enterprises, creating a business-to-business revenue stream beyond its consumer-facing app. The company describes itself as a member-centric “everything app” and reported strong product growth, showing how technology is supporting broader adoption across its ecosystem.
SoFi is also using AI to strengthen customer engagement. Recent initiatives such as SoFi Coach and Composer by SoFi are designed to provide AI-powered financial guidance and investing support, helping users manage money, build strategies and make decisions with less friction.
In lending, SoFi is expanding through its Loan Platform Business, using technology and partnerships to distribute personal loans more efficiently. The company announced new agreements totaling more than $3.6 billion in expected personal loan funding, supporting a more capital-light growth model. Overall, technology is enabling SoFi to scale faster, diversify revenues and compete as a full-service digital financial platform.
The Zacks Consensus Estimate for SoFi’s 2026 and 2027 earnings indicates year-over-year growth of 51.3% and 34.1%, respectively. The stock carries a Zacks Rank #3.
Upstart is using technology to expand its business by positioning itself as a tech-driven lending marketplace rather than a traditional consumer lender. Its core platform uses AI and machine-learning models to assess borrower risk beyond conventional credit scores, helping banks and credit unions approve more borrowers while managing default risk. This gives Upstart a scalable role as a loan-origination and underwriting partner for financial institutions, rather than requiring it to hold all loans on its balance sheet.
Technology is also helping Upstart automate the lending process. By reducing manual underwriting and enabling faster approvals, the company can improve borrower experience and lower processing costs for lending partners. This is particularly important as it works to attract more banks, credit unions and institutional investors to its marketplace. The company describes itself as a leading AI lending marketplace and continues to publish origination data, showing its emphasis on technology-led loan volume growth.
UPST is also expanding beyond personal loans into auto lending, home lending and home-equity products. This product diversification allows the company to apply its AI models to larger credit markets and reduce dependence on one loan category. Overall, Upstart’s technology strategy supports business expansion by improving credit decisioning, automating loan origination, broadening product reach and strengthening its partner-based marketplace model.
The Zacks Consensus Estimate for UPST’s 2026 and 2027 earnings implies year-over-year increases of 30.5% and 44.9%, respectively. The company currently carries a Zacks Rank #3.
SoFi Technologies (SOFI 1.06%) stock dropped 32% in the 2026 first quarter, according to data provided by S&P Global Market Intelligence. A short-seller report that put the market on edge, and investors have been scrutinizing the digital bank's performance with a fine-tooth comb.
Most things are going right It's curious how low SoFi stock has fallen, considering how fast it's growing. In the 2026 first quarter, adjusted net revenue growth accelerated to 41% year over year. Its core business, lending, is driving the growth, with a 53% increase in adjusted net revenue. Lending products increased by 33%, and contribution profit was up 60%. Loan originations increased 68%, with healthy growth in all of its categories -- 51% in personal loans, 119% in student loans, and 137% in home loans, which is even more impressive as interest rates remain high.
Image source: Getty Images.
SoFi is onboarding new members at a rapid pace, with record add-ons of 1.1 million in the first quarter. The cross-selling strategy is strong, and cross-buy accelerated to 43%. SoFi has expanded into a complete digital financial app, and its financial services segment, which includes non-lending products like investing tools and bank accounts, is also growing fast. Revenue was up 41% year over year in the first quarter, and contribution profits increased 32%.
Management sees an enormous opportunity to attract new customers and convert them to new products. It's constantly adding new features and services to the platform, with many based around cryptocurrency, and it recently acquired artificial intelligence (AI) investing tool, Composer.
What's going wrong In March, Muddy Waters put out a short-seller report alleging misleading accounting practices. SoFi vigorously denied the claims, but the damage had been done.
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But it's more than that. SoFi stock is expensive, and carrying a premium valuation makes it susceptible to falling if there are any errors. While the company as a whole is demonstrating robust performance, it's not flawless. For example, its third segment, Tech Platform, has been a bit of a bust. Management likens it to the Amazon Web Services (AWS) of financial infrastructure, and it has highlighted how the technology has helped it release new features quickly. But it has been growing at mediocre rates at best, and sales were down 27% from the prior year in the first quarter.
At the current price, SoFi stock trades at 41 times trailing 12-month earnings, which is still expensive, but reasonable considering the company's future opportunity.
Our SoFi Technologies (NASDAQ:SOFI | SOFI Price Prediction) price target sits above where the stock trades today, and I think the setup into the July 29 earnings report is more constructive than the recent selloff suggests.
SoFi has slid 30.33% year to date even as the underlying business posted its 18th consecutive quarter of the Rule of 40. That disconnect is where the opportunity lives.
The 24/7 Wall St. price target for SoFi is $20.58 over the next 12 months, implying 12.81% upside from the current $18.24 level. Our recommendation is buy, with a high (90%) confidence score.
Metric Value Current Price $18.24 24/7 Wall St. Price Target $20.58 Upside 12.81% Recommendation BUY Confidence Level 90% From $28 to $15 and Back: The Setup Now SoFi peaked near $28 in October 2025 before bottoming at $15.61 in May 2026. The stock has since clawed back 5.43% over the past week on the Composer AI acquisition and a new small business loans platform.
Q1 2026 delivered revenue of $1.10 billion, beating consensus by roughly $51.1M, with EPS of $0.12 and net income up 134.45% year over year. Loan originations hit a record $12.18 billion, up 68%, and members grew 35% to 14.7 million.
The Case for $25 and Higher Bulls have real ammunition. Adjusted EBITDA was $340 million at a 31% margin, and 2026 guidance calls for adjusted revenue of $4.655 billion and adjusted EPS near $0.60. CEO Anthony Noto framed the trajectory bluntly: “Our strategy and execution continue to be unmatched by any company I can think of at our scale.”
Add the SoFiUSD stablecoin, the Mastercard settlement partnership, the Composer AI deal, and Big Business Banking, and the optionality is real. Our bull case scenario puts SoFi at $25.72 within a year.
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What Could Go Wrong The bear case starts with valuation. SoFi trades at a trailing P/E of 41 versus a credit services industry closer to 23. Personal loan charge-offs ticked up sequentially to 3.03% from 2.80%, student loan charge-offs rose to 0.65%, and net interest margin compressed 63 basis points.
The Muddy Waters report from March 2026 alleged accounting misstatements and undisclosed charge-off rates. Simply Wall St. pegs intrinsic value at $13.84. That said, the Technology Platform’s -27% segment revenue reflects one large client departure, and like-for-like growth was roughly 12% with 13 new partners signed in Q1. Our bear scenario lands at $17.96.
The Setup Favors Owners Here The 24/7 Wall St. price target for SoFi is $20.58, our recommendation is buy, and confidence is high at 90%. The tipping factor is the mismatch between 30% guided growth and a stock trading closer to its 52-week low of $14.92 than its high of $32.73.
CEO Anthony Noto has been a consistent open-market buyer, and ARK just added 200,000+ shares. The bull thesis strengthens if the July 29 earnings report confirms roughly 30% revenue growth and stable credit. The thesis weakens if personal loan charge-offs cross 3.5% or the Muddy Waters allegations gain regulatory traction.
Year 24/7 Wall St. Price Target 2026 $20.58 2027 $22.75 2028 $24.90 2029 $26.20 2030 $27.53 These projections assume SoFi delivers on its 30% CAGR revenue path and continues to expand adjusted EBITDA margin. Significant upside could come from stablecoin adoption; downside risk lies with a credit cycle turn.
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SoFi Technologies' (SOFI 1.08%) operations were launched more than a decade ago. Back then, the company's sole activity was providing alumni-funded loans to recent grads.
Fast-forward to today, and SoFi has become a full-fledged digital financial services entity. Growth has been exceptional, as the business expanded its product and service offering. This helped to rapidly bring on new members.
In 2022, SoFi obtained a national bank charter that reshaped the company. Here's how this move could pay off for long-term investors.
Image source: Getty Images.
Taking deposits provides an advantage Before SoFi got a bank charter, its operations were funded by a mix of securitized debt, warehouse facilities, and convertible notes. These sources of capital had obviously helped the business reach that point.
The issue, though, is that this kind of funding can be expensive. And it's dependent on robust capital market conditions. This sets the bar higher. When originating loans, SoFi must aim to achieve a better return than what it pays on its funding capital to generate net interest income. This put it at a huge disadvantage relative to banking peers.
The company announced in January 2022 that it had received approval from the Office of the Comptroller of the Currency and the Federal Reserve to acquire Golden Pacific Bancorp, a community bank that was based in Sacramento, California. This deal, giving SoFi a national bank charter, was then closed in February of that year.
Since that seminal moment, SoFi has been completely transformed. It immediately started offering checking and savings accounts to customers. As of March 31, 2022, the business had $1.2 billion in total deposits. Exactly four years later, that figure had ballooned to $40.2 billion.
Of SoFi's $42.9 billion in total liabilities, 94% are represented by these deposits (up from 17% four years before). This supported SoFi's Q1 2026 net interest margin of 5.94%. Net interest income also jumped 781% from $252 million in 2021 to over $2.2 billion in 2025.
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Deposits are considered extremely sticky, as they establish a bank's direct relationship with where customers park their money. SoFi's savings account pays a standard annual percentage yield of 3.1%, well above the national average, which also attracts capital.
The fact that SoFi's deposit base is expanding so quickly is a sign of heightened demand from individuals for a tech-enabled platform with a superior user experience. This bodes well for the company's long-term success. Management expects adjusted earnings per share to increase at a compound annual rate of 40% (at the midpoint) over the next three years.
Without a national bank charter that drastically lowered its funding costs and opened up the capital floodgates, these profit gains would not be possible. An expanding earnings stream is just what this fintech stock's investors want to see.
The best time to buy a stock may be when it is experiencing a temporary pullback from which it will likely bounce back, rather than during a strong bull run with little -- if any -- additional upside. Thankfully, even as broader equities continue to perform well, there are plenty of companies in the first category that might be worth investors' attention. Let's consider three examples: SoFi Technologies (SOFI 1.08%), Robinhood Markets (HOOD +3.78%), and TransMedics Group (TMDX +1.46%). Here is why these three stocks are worth investing in after lagging the market this year.
Image source: Getty Images.
1. SoFi Technologies Shares of SoFi Technologies have declined 34% this year. The company was hit by a short-seller report that sent its stock price sinking, although it has categorically denied the allegations made against it. Elsewhere, SoFi's first-quarter update was disappointing, as the market was not satisfied with the company's guidance. Even so, SoFi's actual financial results were strong. The company's total revenue jumped 43% year over year to $1.1 billion, a record quarterly net revenue for the fintech specialist. Also, SoFi's adjusted earnings per share (EPS) doubled to $0.12.
Further, the company's members reached a record 14.7 million, up 35% from the year-ago period.
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SoFi is performing well, and although there may be some headwinds in the near-term -- especially if economic conditions worsen -- there are solid reasons to be bullish about its long-term outlook. The company's entirely online business model and growing product portfolio are particularly attractive to younger people. That's partly why key metrics continue trending up, and the company is arguably developing a competitive advantage from switching costs.
The more its users rely on it for a variety of financial services, the harder it will be for them to leave its ecosystem. And there is plenty more fuel for growth, even considering its current ecosystem. SoFi has just 1.5 products per member, and cross-selling additional services to its active users could be a meaningful source of growth. Lastly, SoFi's valuation has become much more reasonable after the sell-off. The company is trading at 30x forward earnings.
While that's still much higher than the 15x average for financial stocks, SoFi is arguably worth the premium, given its fantastic financial results. SoFi is somewhat risky, but those comfortable with volatility should consider initiating a position at current levels.
2. Robinhood Markets Robinhood's first-quarter results were disappointing, largely due to its cryptocurrency business. Crypto-related revenue sank during the period, dragging down top-line growth. Robinhood's revenue increased by 15% year over year to $1.07 billion. But crypto trading revenue came in at $134 million, down 47% compared to the year-ago period. Robinhood's reliance on its crypto business will remain a risk that investors should keep in mind.
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However, it's worth noting that the company is slowly decreasing its exposure to this volatile market. For instance, sales from Robinhood's Gold premium subscriptions are growing at a good clip. During the first quarter, the company's "other revenue," which includes Gold premium subscriptions, grew 57% year over year to $85 million. That's still just a fraction of the company's top line, but it could become a meaningful growth driver within a few years.
Elsewhere, Robinhood is pushing other initiatives that will also help reduce its reliance on its crypto business, including its prediction-market ventures. And besides that, Robinhood has become a fully fledged financial institution offering a range of services for investors, active traders, and people saving for retirement. Robinhood is another fintech giant that could become one of the banks of the future, and investors who go along for the ride may see outstanding long-term returns.
3. TransMedics Group TransMedics Group has been transforming the organ transplant market. The company invented the Organ Care System (OCS), a portable device that mimics the physiology of the human body to keep organs in excellent condition before transplant, helping reduce waste and post-transplant complications. The company has been successful in its niche, but its latest financial results haven't met Wall Street's standards, particularly as expenses keep rising. In the first quarter, TransMedics' revenue increased by 21% year over year to $173.9 million. But the company's operating margin dropped to 7.6%, down from 19.1%. Also, TransMedics' adjusted EPS was $0.30, down from the $0.74 reported in the prior-year quarter.
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That said, TransMedics' expenses are rising for good reasons. The company is expanding abroad while spending heavily to build its own logistics network. Elsewhere, TransMedics Group is also pouring money into R&D to get the OCS -- which is cleared for lungs, hearts, and livers -- approved for other organs, notably kidneys. TransMedics' business is doing just fine, and the company's spending is intentional. Provided it can continue dominating its niche of the healthcare market, TransMedics' shares could bounce back and perform well over the next decade.
During the first three months of 2026, SoFi Technologies (SOFI 2.77%) originated $12.2 billion in combined personal, student, and home loans. While this figure was up 68% year over year and established a new company record, it didn't please investors.
Matthew Coad, a research analyst at Truist Financial, cut the firm's price target for SoFi from $20 to $17. He expects weaker Q2 revenue from the loan platform segment.
The downgrade was also the result of the company's technology platform segment registering a 27% revenue decline. This was due to the loss of an important client, although the total number of accounts fell 16% from Q1 2025.
Does the fintech stock's dip, a reflection of Wall Street's bearishly inclined perspective, leave a disconnect that investors can take advantage of by buying SoFi?
Image source: Getty Images.
With such outstanding growth, it's easy to be bullish SoFi's first-quarter results add fuel to the bull case. Record loan originations propelled the business's top line, with adjusted net revenue up 41% year over year. The membership base expanded by 35% to 14.7 million.
Despite strong growth, investors are giving more weight to Truist's price target cut. This is despite upbeat data points coming from the company.
SoFi added $3.6 billion in new commitments from capital markets partners to fund personal loans. And demand has been better than expected. Loan platform business originations were up 90% compared to Q1 2025.
Maybe the market is concerned about SoFi's lending potential in a higher-for-longer rate environment. But the Federal Reserve's benchmark rate has been in the current range of 3.5% to 3.75% or higher since late 2022, and these tighter conditions haven't prevented the company from continuing to post superb growth.
Trends in the technology platform segment are less impactful because its first-quarter revenue of $75 million represented less than 7% of SoFi's total sales base. Management is still focused on innovation, though. The business plans to soon launch SoFi Technology Solutions, rebranding the tech platform segment.
"The new brand reflects the more comprehensive set of products and services that we now offer enterprise clients across a total of four platform businesses," CEO Anthony Noto said on the Q1 2026 earnings call.
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Starting valuation impacts the fintech stock's investment case SoFi historically hasn't been a cheap stock, which is probably why the market will worry at any hint of a slowdown. But now that shares trade 44% below their peak, investors can buy the business at a forward price-to-earnings ratio of 29.6.
I view this as a compelling entry point for prospective investors, especially given the likelihood that SoFi's earnings base will be meaningfully higher in the future. While analyst price targets get a lot of attention, investors shouldn't give them much weight.
CNBC's “Closing Bell” team discusses recent market action, the AI trade and what investors should be watching going into the second half of 2026 with Richard Saperstein of Treasury Partners and Liz Thomas of SoFi.
Key Takeaways SoFi launched small business loans from $2,500-$250,000 with funding possible within 24 hours of approval. SOFI reported $12.2B in first-quarter 2026 loan originations and lending revenue rose 53% year over year. SoFi ended Q1 2026 with 14.7M members, as higher cross-buy supports broader product adoption. SoFi Technologies, Inc. (SOFI - Free Report) is expanding its “everything app” with the launch of SoFi Small Business Loans, giving entrepreneurs access to fixed loans from $2,500-$250,000. The product targets business owners who need capital for equipment, inventory, payroll or staffing, with eligibility checks completed in minutes and funding available as soon as 24 hours after approval.
The move aligns with SoFi’s broader push to widen its lending reach. In the first quarter of 2026, SoFi reported record loan originations of $12.2 billion, while its lending segment delivered $629 million in adjusted net revenues, up 53% year over year, with a 61% contribution margin. That performance provides the company with a strong base as it enters the small business lending.
Small business loans could also help SoFi deepen customer relationships. The company ended the first quarter of 2026 with 14.7 million members and 22.2 million products after adding 1.1 million members and 1.8 million products in the quarter. Its cross-buy rate reached 43%, indicating that more users are taking multiple products.
Pricing may be one of the easier selling points. SoFi said that the loans will have no application fee, no origination fee and no prepayment penalty. For business owners in industries like construction, healthcare and professional services, predictable payments can make planning easier when cash flow is uneven.
The key question is credit risk. Management mentioned credit performance remains in line with expectations, and its first-quarter 2026 personal loan borrowers had a weighted average income of $154,000 and FICO score of 745. Small business lending can be less predictable, but if SoFi keeps underwriting tight, the new product could add growth without stretching the balance sheet.
How Are Other Competitors Faring?Upstart (UPST - Free Report) operates an AI-driven lending marketplace connecting borrowers with bank and credit union partners for personal loans, debt consolidation, home-equity and credit-line products. In firs-quarter 2026, Upstart originated 425,356 loans, totaling about $3.4 billion, up 77% and 61% year over year, respectively, while more than 90% of loans were fully automated.
Happen, Inc. (HAPN - Free Report) , formerly LendingClub, operates Happen Bank, a digital-first bank offering personal loans, debt consolidation, joint applications, creditor-payment options, rate comparison and online repayment. In first-quarter 2026, it generated $2.7 billion in loan originations, up 31% year over year and reported that more than 90% automation for issued consumer loans.
SOFI’s Price Performance, Valuation, and EstimatesShares of SOFI have gained 13.1% in the past three months, outperforming the broader industry but underperforming the S&P 500 Index.
Image Source: Zacks Investment Research
From a valuation standpoint, SOFI trades at a forward price-to-earnings ratio of 25.85X, well above the industry’s 9.73X. It carries a Value Score of F.
Image Source: Zacks Investment Research
SOFI’s estimates have decreased by a cent over the past week. The Zacks Consensus Estimate for full-year 2026 EPS is pegged at 59 cents.
Image Source: Zacks Investment Research
SOFI stock currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
SoFi generated 41% revenue growth in Q1 FY26, supported by 15 million members, 22 million products, and 85% non-lending product mix. Cross-selling is reducing customer acquisition costs toward zero, while $4.6 billion in cash NII since Q1 FY24 funds ecosystem expansion. Capital-light initiatives including SoFi Plus, SoFiUSD, and AI tools are positioned to expand recurring revenue and support higher EBITDA margins.
SAN FRANCISCO--(BUSINESS WIRE)--SoFi Technologies, Inc. (NASDAQ: SOFI), the everything app for digital financial services, today announced plans to host a conference call to discuss financial and operating results for the second quarter of 2026 on Wednesday, July 29, 2026, at 8 a.m. Eastern Time. SoFi also plans to release its second quarter 2026 results on the investor relations section of its website at https://investors.sofi.com at approximately 7 a.m. Eastern Time on Wednesday, July 29, 2026.
Full session details for the conference call and webcast are as follows:
CONFERENCE CALL DETAILS – TO DIAL IN BY PHONE
To pre-register for this call, please go to the following link (you will then receive your personal dial-in access details via email):
https://registrations.events/direct/Q4I921101
WEBCAST DETAILS – AUDIO-ONLY
Use this link to access the audience view of the webcast:
https://events.q4inc.com/attendee/987445269
A replay of the webcast will be made available after the call on the Investor Relations page of SoFi’s website at https://investors.sofi.com/overview/default.aspx.
About SoFi
SoFi Technologies (NASDAQ: SOFI) is the everything app for digital financial services on a mission to help people achieve financial independence to realize their ambitions. 14.7 million members trust SoFi to borrow, save, spend, invest, and protect their money and buy, sell and hold their crypto – all in one app – and get access to financial planners, exclusive experiences, and a thriving community. Fintechs, financial institutions, and brands use SoFi’s technology platform Galileo to build and manage innovative financial solutions across 133 million global accounts. For more information, visit www.sofi.com or download our iOS and Android apps.
Disclosures
Availability of Other Information About SoFi
Investors and others should note that we communicate with our investors and the public using our website (https://www.sofi.com), the investor relations website (https://investors.sofi.com), and on social media (X and LinkedIn), including but not limited to investor presentations and investor fact sheets, Securities and Exchange Commission filings, press releases, public conference calls and webcasts. The information that SoFi posts on these channels and websites could be deemed to be material information. As a result, SoFi encourages investors, the media, and others interested in SoFi to review the information that is posted on these channels, including the investor relations website, on a regular basis. This list of channels may be updated from time to time on SoFi’s investor relations website and may include additional social media channels. The contents of SoFi’s website or these channels, or any other website that may be accessed from its website or these channels, shall not be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended.
Digital financial services app SoFi introduced a lending program for small businesses, according to a Tuesday (June 30) press release.
SoFi Small Business Loans are aimed at entrepreneurs and small business owners to help their businesses function and grow, the release said.
“For many of our members, their financial lives do not stop at personal goals; they also include the businesses they are building,” SoFi CEO Anthony Noto said in the release. “With SoFi Small Business Loans, we are expanding our ability to serve members in more of the moments that matter, giving them access to business financing through the same digital-first platform they already use to manage their personal finances.”
The program offers fixed business loans of as much as $250,000 to help SoFi members hire new staff, buy equipment or stock inventory, according to the release.
The announcement comes as many platforms that process payments and host storefronts have begun offering financing directly within their networks.
The PYMNTS Intelligence report “How Retail Small Businesses Finance Survival in Uncertain Times,” found that half of small- to medium-sized businesses (SMBs) depend on day-to-day sales or existing bank balances to remain in operation.
“The avenues of financing have traditionally been a bit narrow,” PYMNTS reported in March. “[Almost] one-third turn to personal credit cards when traditional financing is unavailable.”
In March, Mark Barnett, global head of small and medium enterprises at Mastercard, told PYMNTS about the credit difficulties facing SMBs run by members of Generation Z.
Gen Z grew up with smartphones, instant payment applications and contactless payments, but more than half of them run their businesses the old-fashioned way.
“The fact that 52% of the payments that Gen Z SMBs make are in cash … it’s staggering,” Barnett said.
In modern SMB finance, consumer FinTech has jumped ahead, while the financial infrastructure for SMBs needs an overhaul.
The PYMNTS Intelligence report “Ready for Change: Why Nearly Half of SMBs Want to Ditch Cash and Checks” found that in the wider SMB landscape, roughly 60% of businesses have a company credit card. Among Gen Z entrepreneurs, however, that figure drops to just 22%.
For all PYMNTS B2B coverage, subscribe to the daily B2B Newsletter.
SoFi Small Business Loans offer quick decisions, fast funding and clear upfront pricing to help entrepreneurs and small businesses fund their growth.
SAN FRANCISCO--(BUSINESS WIRE)--SoFi Technologies, Inc. (NASDAQ: SOFI), the everything app for digital financial services, today announced the launch of SoFi Small Business Loans, to help entrepreneurs and small business owners access fast, transparent financing to run and grow their businesses.
Today’s small business owners are ambitious but increasingly constrained by cash flow. Access to capital can be time-consuming and expensive, leaving some owners reliant on credit cards, waiting on slow bank decisions, or wary of alternative lenders with unclear fees or high rates.
In a recent survey of small business owners, 75% who applied for a business loan or line of credit in the last year said it was difficult to access affordable capital and the Federal Reserve found that more than half of borrowers chose online lenders for speed of decision or funding.
“For many of our members, their financial lives do not stop at personal goals, they also include the businesses they are building,” said Anthony Noto, CEO of SoFi. “With SoFi Small Business Loans, we are expanding our ability to serve members in more of the moments that matter, giving them access to business financing through the same digital-first platform they already use to manage their personal finances.”
SoFi has seen strong demand for financing across several small business categories including construction, healthcare, professional services, and more. SoFi Small Business Loans provides eligible business owners with:
Capital to Help Small Business Move Forward: Fixed business loans of up to $250,000 to help members purchase equipment, stock inventory or hire new staff. Quick Eligibility Check and Funding After Approval: Members can check eligibility in minutes and, if approved, access funding as soon as 24 hours after approval1, helping them stock up before a busy season or cover materials for a new job. Simple, Upfront Pricing: Members can view their offer before accepting, with no application fee, no origination fee, and no prepayment penalties. Predictable Payments for Easier Planning: Fixed business loans with predictable payments help members plan ahead, from managing payroll to investing in their business's growth. With SoFi Small Business Loans, SoFi is expanding its support for entrepreneurs and business owners and planning additional products and innovations to help meet their evolving needs.
To learn more about SoFi Small Business Loans and apply, visit, SoFi Small Business Loans
About SoFi
SoFi Technologies (NASDAQ: SOFI) is the everything app for digital financial services on a mission to help people achieve financial independence to realize their ambitions. 14.7 million members trust SoFi to borrow, save, spend, invest, and protect their money and buy, sell and hold their crypto – all in one app – and get access to financial planners, exclusive experiences, and a thriving community. Fintechs, financial institutions, and brands use SoFi’s technology platform Galileo to build and manage innovative financial solutions across 133 million global accounts. For more information, visit www.sofi.com or download our iOS and Android apps.
SoFi Small Business Loans are originated by SoFi Bank, N.A.
Terms and conditions apply. SOFI RESERVES THE RIGHT TO MODIFY OR DISCONTINUE PRODUCTS AND BENEFITS AT ANY TIME WITHOUT NOTICE. To be approved, a borrower’s home address and primary business operating address must be in the U.S. or U.S. territories, and you must meet SoFi's underwriting requirements in SoFi’s sole and absolute discretion. Not all borrowers receive the lowest rate. Lowest rates are reserved for the most creditworthy borrowers. If approved, your actual rate will be within the range of rates at the time of application and will depend on a variety of factors, including term of loan, evaluation of your business and personal creditworthiness, business revenue, and other factors. Rates and terms are subject to change at any time without notice. SoFi Small Business Loans may not be used for personal, family or household purposes. See SoFi.com/legal and SoFi.com/eligibility for more details.
Loan amounts range from $2,500-$250,000. The annual percentage rate (APR) is the cost of credit as a yearly rate and reflects your interest rate.
1As soon as 24 hour Loan Funding: Most borrowers receive funds within 24 hours if the loan is approved and the agreement is signed by 2:45 PM ET. The 24-hour funding timeframe excludes funding on weekends and federal holidays. This timing is not guaranteed, and delays may occur outside of SoFi’s control, such as if inaccurate information is submitted, or the receiving provider declines the transfer. Your bank may have rules on when the funds become available.
Borrowers who do not qualify for a SoFi Small Business Loan will have the opportunity to explore financing options from a provider in SoFi's Loan marketplace. The timing of funding varies by provider.
Availability of Other Information About SoFi
Investors and others should note that we communicate with our investors and the public using our website (https://www.sofi.com), the investor relations website (https://investors.sofi.com), and on social media (X and LinkedIn), including but not limited to investor presentations and investor fact sheets, Securities and Exchange Commission filings, press releases, public conference calls and webcasts. The information that SoFi posts on these channels and websites could be deemed to be material information. As a result, SoFi encourages investors, the media, and others interested in SoFi to review the information that is posted on these channels, including the investor relations website, on a regular basis. This list of channels may be updated from time to time on SoFi’s investor relations website and may include additional social media channels. The contents of SoFi’s website or these channels, or any other website that may be accessed from its website or these channels, shall not be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended.
SoFi Technologies, Inc. (NASDAQ: SOFI), the everything app for digital financial services, today announced the launch of SoFi Small Business Loans, to help ent
SoFi Technologies earns a "Strong Buy" rating, driven by rapid user growth, an expanding product suite, and a disruptive digital banking model. SOFI's end-to-end digital platform, zero-branch structure, and aggressive cross-selling have fueled 35% YoY member growth and robust customer stickiness. Financial Services and Lending segments both posted record results in Q1 2026, with net revenue up 41% to $1.1 billion and net margin at 15%.
