Track market-moving stories before they get noisy

SoFi Technologies has cratered while rival fintechs barely flinched, and a bold new crypto-linked product may be either the catalyst that stops the bleeding or a distraction from deeper trouble heading into a critical earnings report.

A brutal 2026 has made SoFi Technologies (NASDAQ:SOFI | SOFI Price Prediction) the deepest laggard among major consumer fintech names, and a new crypto-linked product launch is now testing whether sellers have finally run out of momentum. SoFi shares have fallen 44% year to date (YTD) to $14.77. That decline marks a severe reset for a company that pitches itself as a one-stop digital bank, and it puts the question of a bottom directly on the table.

Fintech as a sector has held up far better, and large-cap stocks are higher. The ARK Blockchain & Fintech Innovation ETF (CBOE:ARKF) is down 5% YTD. At the index level, the SPDR S&P 500 ETF Trust (NYSEARCA:SPY) is up 12% YTD.

SoFi vs. Fintech Peers SoFi launched SoFi Earn, a tokenized bank deposit that pays a variable yield, on October 22. Holders can swap it one for one into SoFiUSD, the company’s own stablecoin, which links SoFi’s regulated bank to its digital asset business. Chief Executive Officer Anthony Noto stated that too much money in the digital asset ecosystem is sitting idle, and SoFi Earn is designed to put that cash to work inside a bank wrapper.

Meanwhile, Robinhood Markets (NASDAQ:HOOD) stock is down 15% YTD to $96, a far shallower slide than SoFi’s. Robinhood runs a trading and investing platform, while SoFi pairs its app with a bank that finances loans through deposits, and since both court retail customers through mobile apps, the YTD gap between them is hard to ignore.

Affirm Holdings (NASDAQ:AFRM) stock is down 3% YTD to $72.26, the smallest decline in the group and a fraction of SoFi’s loss. As a provider of buy now, pay later loans at checkout, Affirm is the closest match to SoFi’s consumer lending franchise, and that overlap makes the gap harder to dismiss, because shares of a consumer credit specialist are holding up while SoFi stock has been marked down hard.

The Chatter Surrounding SoFi The ARKF fund’s portfolio highlights the contrast further. Its most recently disclosed holdings include both SoFi and Robinhood, with a heavier weighting in Robinhood, yet the fund’s YTD loss remains a small fraction of SoFi’s. Such selectivity suggests the market has been sorting fintech names one by one, severe SoFi while saving the broader basket.

On Reddit, chatter around SoFi has been neutral and light. One top WallStreetBets post asked simply, “When does this game end?” Frustration like that fits a stock that has trailed the SPDR ETF fund by a wide margin YTD, and SoFi now needs a catalyst strong enough to shift the mood.

Can SoFi’s Third-Quarter Report Mark a Bottom? Hopes for a bottom rest on SoFi’s product pipeline, with SoFi Earn opening a new channel to pull deposits from the digital asset market into its bank. Such a wide YTD gap against Robinhood and Affirm also means any upside surprise would land on a stock already priced for disappointment. SoFi’s third-quarter 2026 results, due soon, may show whether its lending and deposit growth can turn sentiment after a year of persistent selling.

Until then, SoFi stock could swing sharply in either direction once fresh numbers arrive. Any mix of strong deposit growth and solid lending numbers from SoFi could revive the bottom argument, while a disappointing report could extend SoFi stock’s drawdown behind Robinhood and Affirm. Traders may prefer to keep their exposure smaller until SoFi’s third-quarter report arrives.

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Wall Street analysts expect SoFi Technologies, Inc. (SOFI - Free Report) to post quarterly earnings of $0.17 per share in its upcoming report, which indicates a year-over-year increase of 54.6%. Revenues are expected to be $1.26 billion, up 32.4% from the year-ago quarter.

The current level reflects a downward revision of 0.7% in the consensus EPS estimate for the quarter over the past 30 days. This demonstrates how the analysts covering the stock have collectively reappraised their initial projections over this period.

Before a company reveals its earnings, it is vital to take into account any changes in earnings projections. These revisions play a pivotal role in predicting the possible reactions of investors toward the stock. Multiple empirical studies have consistently shown a strong association between trends in earnings estimates and the short-term price movements of a stock.

While investors typically rely on consensus earnings and revenue estimates to gauge how the business may have fared during the quarter, examining analysts' projections for some of the company's key metrics often helps gain a deeper insight.

Bearing this in mind, let's now explore the average estimates of specific SoFi Technologies metrics that are commonly monitored and projected by Wall Street analysts.

The consensus estimate for 'Net Interest Income' stands at $840.99 million. The estimate points to a change of +43.7% from the year-ago quarter.

It is projected by analysts that the 'Total Noninterest Income' will reach $425.24 million. The estimate suggests a change of +13% year over year.

Based on the collective assessment of analysts, 'Loan platform fees' should arrive at $156.16 million. The estimate indicates a year-over-year change of -5.3%.

The combined assessment of analysts suggests that 'Total Interest Income' will likely reach $1.25 billion. The estimate points to a change of +39.7% from the year-ago quarter.

Analysts expect 'Other' to come in at $98.14 million. The estimate indicates a change of +73.9% from the prior-year quarter.

The average prediction of analysts places 'Technology products and solutions' at $57.92 million. The estimate points to a change of -35.4% from the year-ago quarter.

According to the collective judgment of analysts, 'Loan origination, sales, securitizations and servicing' should come in at $92.74 million. The estimate points to a change of +41.7% from the year-ago quarter.

Analysts' assessment points toward 'Total Accounts - Technology Platform segment' reaching 139.77 million. The estimate compares to the year-ago value of 157.86 million.

The collective assessment of analysts points to an estimated 'Total Products - Financial Services segment' of 23.05 million. Compared to the current estimate, the company reported 16.09 million in the same quarter of the previous year.

View all Key Company Metrics for SoFi Technologies here>>>

Shares of SoFi Technologies have demonstrated returns of -10% over the past month compared to the Zacks S&P 500 composite's no change. With a Zacks Rank #3 (Hold), SOFI is expected to mirror the overall market performance in the near future. You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>> .

SAN FRANCISCO & NEWARK, N.J.--(BUSINESS WIRE)--SoFi (NASDAQ: SOFI) and Prudential Financial, Inc. (NYSE: PRU) are joining forces to provide over 15 million SoFi members the ability to purchase Prudential term life insurance directly within the SoFi app. Through a fully digital experience built and operated by SoFi, members can explore Prudential's SimplyTerm life insurance, receive an instant quote, and apply for and purchase coverage in one place. Available through the SoFi app, the embedded e.

It's been a tough year for shareholders of online bank SoFi Technologies (SOFI +2.66%). This stock is down more than 50% from last November's peak, recently reaching a new 52-week low.

Yet it's understandable. The company lost a key technology platform customer at the beginning of this year, resulting in a $28 million, 27% year-over-year decrease in this segment's first-quarter revenue. SoFi also raised its full-year sales outlook with July's Q2 report to a new range of between $4.75 billion and $4.85 billion, but rattled investors by not also upping its profit guidance. The economic backdrop and weak market environment aren't helping matters either.

Image source: Getty Images.

Just don't lose sight of the bigger picture. Earnings are still growing, as is SoFi's customer headcount. And all three measures have only scratched the surface of their potential. Indeed, given SoFi Technologies' plausible future, its stock could be at least 50% higher than it is now by the end of 2030. Here's the math.

It's not not growing
The headlines have admittedly given the pessimists plenty of fodder to work with of late. While the loss of one technology platform customer (Chime) isn't catastrophic, it could be a sign that others might soon follow. The overall lending market and credit quality in general are also deteriorating. The American Bankers Association's Credit Conditions Index has now been below the pivotal 50 level for seven consecutive quarters.

Now take a step back and look at the bigger picture. SoFi's second-quarter revenue still grew 40% year over year to $1.2 billion, while earnings before interest, taxes, depreciation, and amortization (EBITDA) still improved by 44%. Its total customer count reached a record-breaking 15.8 million in Q2 as well, extending a long-standing trend, with a 35% increase from Q2 2025's headcount.

Analysts don't expect this growth to slow down anytime soon, either. All told, Morningstar expects this fiscal year's projected per-share profit of $0.62 to reach $0.82 next year, en route to $1.35 in 2029 before reaching $1.71 per share in 2030.

Data source: Morningstar. Chart by author.

That's the crux of the long-term bullish argument here. Even assuming a modest valuation of, say, 15 times 2030's expected per-share profit of $1.71 would put the stock somewhere just above a price of $25 apiece. That's nearly 80% better than this ticker's present price. Let's think conservatively, though.

Be ready to give it time
The challenge here is doubt -- most investors aren't convinced this company will continue growing as it has up until this point. Recent headlines haven't exactly inspired confidence either.

SOFI SoFi Technologies$14.68+$0.38 (+2.66%)

NASDAQ · As of 4:00 PM ET 10/20/26

Just recognize this stock's recent weakness may be more market-related and cyclical, and less an indictment of the company's plausible future. To this end, the American Bankers Association's 2025 look at U.S. consumer opinions of digital banking indicates that 54% of respondents (of all ages) preferred mobile apps to handle banking matters, while the next-most-popular means of banking is a traditional computer, at 22%. A company like SoFi Technologies, which built its tech from the ground up with this shift in mind, stands ready to benefit from the continued mainstreaming of online banking.

Just understand that SoFi shares aren't going to make a straight line to $25. They could move lower before moving higher again.

The market expects SoFi Technologies, Inc. (SOFI - Free Report) to deliver a year-over-year increase in earnings on higher revenues when it reports results for the quarter ended September 2026. This widely-known consensus outlook is important in assessing the company's earnings picture, but a powerful factor that might influence its near-term stock price is how the actual results compare to these estimates.

The earnings report, which is expected to be released on October 27, might help the stock move higher if these key numbers are better than expectations. On the other hand, if they miss, the stock may move lower.

While the sustainability of the immediate price change and future earnings expectations will mostly depend on management's discussion of business conditions on the earnings call, it's worth handicapping the probability of a positive EPS surprise.

Zacks Consensus EstimateThis company is expected to post quarterly earnings of $0.17 per share in its upcoming report, which represents a year-over-year change of +54.6%.

Revenues are expected to be $1.26 billion, up 32.4% from the year-ago quarter.

Estimate Revisions TrendThe consensus EPS estimate for the quarter has been revised 0.75% lower over the last 30 days to the current level. This is essentially a reflection of how the covering analysts have collectively reassessed their initial estimates over this period.

Investors should keep in mind that the direction of estimate revisions by each of the covering analysts may not always get reflected in the aggregate change.

Price, Consensus and EPS Surprise

Earnings WhisperEstimate revisions ahead of a company's earnings release offer clues to the business conditions for the period whose results are coming out. This insight is at the core of our proprietary surprise prediction model -- the Zacks Earnings ESP (Expected Surprise Prediction).

The Zacks Earnings ESP compares the Most Accurate Estimate to the Zacks Consensus Estimate for the quarter; the Most Accurate Estimate is a more recent version of the Zacks Consensus EPS estimate. The idea here is that analysts revising their estimates right before an earnings release have the latest information, which could potentially be more accurate than what they and others contributing to the consensus had predicted earlier.

Thus, a positive or negative Earnings ESP reading theoretically indicates the likely deviation of the actual earnings from the consensus estimate. However, the model's predictive power is significant for positive ESP readings only.

A positive Earnings ESP is a strong predictor of an earnings beat, particularly when combined with a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold). Our research shows that stocks with this combination produce a positive surprise nearly 70% of the time, and a solid Zacks Rank actually increases the predictive power of Earnings ESP.

Please note that a negative Earnings ESP reading is not indicative of an earnings miss. Our research shows that it is difficult to predict an earnings beat with any degree of confidence for stocks with negative Earnings ESP readings and/or Zacks Rank of 4 (Sell) or 5 (Strong Sell).

How Have the Numbers Shaped Up for SoFi Technologies?For SoFi Technologies, the Most Accurate Estimate is higher than the Zacks Consensus Estimate, suggesting that analysts have recently become bullish on the company's earnings prospects. This has resulted in an Earnings ESP of +2.42%.

On the other hand, the stock currently carries a Zacks Rank of #3.

So, this combination indicates that SoFi Technologies will most likely beat the consensus EPS estimate.

Does Earnings Surprise History Hold Any Clue?Analysts often consider to what extent a company has been able to match consensus estimates in the past while calculating their estimates for its future earnings. So, it's worth taking a look at the surprise history for gauging its influence on the upcoming number.

For the last reported quarter, it was expected that SoFi Technologies would post earnings of $0.11 per share when it actually produced earnings of $0.12, delivering a surprise of +9.09%.

Over the last four quarters, the company has beaten consensus EPS estimates three times.

Bottom LineAn earnings beat or miss may not be the sole basis for a stock moving higher or lower. Many stocks end up losing ground despite an earnings beat due to other factors that disappoint investors. Similarly, unforeseen catalysts help a number of stocks gain despite an earnings miss.

That said, betting on stocks that are expected to beat earnings expectations does increase the odds of success. This is why it's worth checking a company's Earnings ESP and Zacks Rank ahead of its quarterly release. Make sure to utilize our Earnings ESP Filter to uncover the best stocks to buy or sell before they've reported.

SoFi Technologies appears a compelling earnings-beat candidate. However, investors should pay attention to other factors too for betting on this stock or staying away from it ahead of its earnings release.

An Industry Player's Expected ResultsAnother stock from the Zacks Financial - Miscellaneous Services industry, Rithm (RITM - Free Report) , is soon expected to post earnings of $0.5 per share for the quarter ended September 2026. This estimate indicates a year-over-year change of -7.4%. Revenues for the quarter are expected to be $1.49 billion, up 34.5% from the year-ago quarter.

The consensus EPS estimate for Rithm has been revised 0.5% lower over the last 30 days to the current level. However, a lower Most Accurate Estimate has resulted in an Earnings ESP of -1.34%.

This Earnings ESP, combined with its Zacks Rank #4 (Sell), makes it difficult to conclusively predict that Rithm will beat the consensus EPS estimate. Over the last four quarters, the company surpassed consensus EPS estimates two times.

Stay on top of upcoming earnings announcements with the Zacks Earnings Calendar.

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Debit spending increased 7.4% from Q2 and grew in every tracked category as people absorbed higher prices on utilities and other essentials, while still finding room for experiences

SALT LAKE CITY--(BUSINESS WIRE)--As prices on many goods and services continued to climb, people kept spending through the end of summer, according to the Q3 2026 SoFi Tech Solutions Debit Spend Index. Debit spend rose 7.4% and transactions rose 5.9% from Q2 to Q3, and every recurring category grew on both measures. More than 62% of debit transactions in the quarter were digital.

Consumers kept spending in Q3 as bills grew. SoFi Tech Solutions’ Debit Spend Index shows spending rose 7.4% from Q2, with utility spending up 20.7%.

Share The Q3 Debit Spend Index gives a snapshot of how spending played out for the quarter across five key categories including everyday essentials, subscriptions, the experience economy, travel and back to school.

A warm summer lifted utility bills, gas pump prices climbed 10.7% between July and September, and back to school spending hit its peak. Over the quarter, households put more money toward recurring costs like utilities and fuel and cut back on discretionary spending such as dining out and entertainment.

“Spending patterns reveal the real choices and tradeoffs that people face as budget and price pressures persist,” said Kathleen Pierce-Gilmore, president of SoFi Tech Solutions. “Fintechs, banks and brands that use data to deeply understand people’s needs can help customers do more with their money.”

Q3 Debit Spend Index Trends

Essential bills outgrew everything else
Utility spend rose 20.7% quarter over quarter on 10.8% more transactions, and the average utility payment climbed every month after June to finish 17.2% above that floor, as summer cooling bills stretched budgets. Fuel spend rose 9.9% and fuel continues to take a larger share of debit dollars than groceries, 6.3% against 5.6%.

Price, more than volume, drove growth in recurring billing and subscriptions
Many subscriptions and recurring charges got more expensive, and debit spend grew 9.7% on only 1.3% more transactions, pushing average transaction spend up 8.3%. Telecom led the way, with spend up 18.1% and the average telecom transaction spend 6.5% above Q2. Subscriptions’ share of all debit transactions slipped for a third straight quarter from 16.1 to 15.4%.

Experiences drew more visits with smaller tickets
Experience transactions grew 12.9%, more than double the total debit transaction growth in the index, while the average experience transaction spend fell 4.5% and declined in 11 of 14 subcategories. Higher-priced outings gave up the most, and sports ticketing began ramping up in September as October’s “sports equinox” draws closer.

Back-to-school needs drove a seasonal spending increase on a two-phase trend
Back-to-school and college-related spending rose 40.3% on 21.2% more transactions quarter over quarter. Spending increased 80.5% from July to August – especially on bigger ticket items while September recorded the most transactions of any month in the quarter and the lowest average transaction amount.

View the full Q3 2026 SoFi Tech Solutions Debit Spend Index.

About the SoFi Tech Solutions Debit Spend Index
The SoFi Tech Solutions Debit Spend Index is based on anonymized, aggregated debit transaction data processed through the SoFi Technology Solutions platform during Q3 2026 (July, August and September). Data covers transactions across 300+ Merchant Category Code (MCC) classifications. Quarter-over-quarter comparisons measure Q3 2026 aggregate against Q2 2026 aggregate. Monthly comparisons measure the specified individual months. Average transaction amounts reflect total spending divided by transactions and can change with prices or purchase mix. No individual cardholder data is identifiable.

About SoFi Tech Solutions
SoFi Tech Solutions is the financial technology provider connecting banks, fintechs, and enterprises with innovative banking and processing capabilities to help people get their money right. This division of SoFi delivers modern digital solutions that are cloud-native, developer-friendly and regulation-ready powering exceptional, customer-centric financial experiences across North and Latin America.

©2026 SoFi Tech Solutions, LLC. All rights reserved. SoFi Tech Solutions, LLC is a technology company, not a bank. SoFi Tech Solutions partners with many issuing banks to provide banking services in North and Latin America.

More News From SoFi Tech Solutions, LLC

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SoFi Technologies, Inc. (NASDAQ:SOFI – Get Free Report) was the target of unusually large options trading activity on Thursday. Investors purchased 451,283 call options on the stock. This represents an increase of approximately 26% compared to the typical daily volume of 358,676 call options.

SoFi Technologies Price Performance
SOFI opened at $15.09 on Friday. SoFi Technologies has a one year low of $13.86 and a one year high of $32.73. The company has a debt-to-equity ratio of 0.30, a current ratio of 0.74 and a quick ratio of 0.10. The company’s 50 day simple moving average is $17.17 and its 200-day simple moving average is $17.12. The stock has a market capitalization of $19.49 billion, a P/E ratio of 31.44, a price-to-earnings-growth ratio of 0.83 and a beta of 2.33.

SoFi Technologies (NASDAQ:SOFI – Get Free Report) last posted its quarterly earnings data on Wednesday, July 29th. The company reported $0.12 earnings per share for the quarter, topping the consensus estimate of $0.11 by $0.01. The firm had revenue of $1.21 billion during the quarter, compared to analysts’ expectations of $1.11 billion. SoFi Technologies had a net margin of 14.78% and a return on equity of 6.22%. SoFi Technologies’s revenue was up 42.5% on a year-over-year basis. During the same quarter in the previous year, the company posted $0.08 EPS. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. Sell-side analysts anticipate that SoFi Technologies will post 0.60 earnings per share for the current fiscal year.

Wall Street Analysts Forecast Growth
A number of brokerages have commented on SOFI. Scotiabank started coverage on shares of SoFi Technologies in a research note on Wednesday, September 2nd. They set a “sector outperform” rating and a $25.00 price target for the company. Morgan Stanley lowered their price objective on SoFi Technologies from $16.00 to $15.00 and set an “underweight” rating on the stock in a research note on Thursday, July 30th. Loop Capital assumed coverage on SoFi Technologies in a report on Tuesday, September 8th. They issued a “hold” rating and a $22.00 target price for the company. Weiss Ratings downgraded SoFi Technologies from a “hold (c)” rating to a “hold (c-)” rating in a research report on Tuesday, October 6th. Finally, Benchmark upgraded shares of SoFi Technologies to a “strong-buy” rating in a research note on Monday. One investment analyst has rated the stock with a Strong Buy rating, nine have given a Buy rating, eleven have issued a Hold rating and three have issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock has an average rating of “Hold” and a consensus price target of $22.20.
Read Our Latest Stock Analysis on SOFI

Insiders Place Their Bets
In related news, CTO Jeremy Rishel sold 18,624 shares of the business’s stock in a transaction on Monday, September 21st. The shares were sold at an average price of $17.50, for a total transaction of $325,920.00. Following the transaction, the chief technology officer owned 912,650 shares of the company’s stock, valued at approximately $15,971,375. The trade was a 2.00% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, EVP Kelli Keough sold 11,286 shares of the stock in a transaction dated Thursday, August 20th. The shares were sold at an average price of $18.00, for a total transaction of $203,148.00. Following the completion of the sale, the executive vice president owned 356,442 shares of the company’s stock, valued at approximately $6,415,956. The trade was a 3.07% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 51,067 shares of company stock worth $890,716 in the last ninety days. 2.50% of the stock is currently owned by insiders.

Institutional Trading of SoFi Technologies
Several institutional investors and hedge funds have recently added to or reduced their stakes in SOFI. BlackRock Inc. bought a new position in shares of SoFi Technologies in the 2nd quarter worth $1,298,925,000. Bank of America Corp DE acquired a new position in SoFi Technologies in the second quarter valued at about $163,808,000. Dimensional Fund Advisors LP lifted its stake in SoFi Technologies by 4.1% in the first quarter. Dimensional Fund Advisors LP now owns 9,106,532 shares of the company’s stock valued at $144,539,000 after buying an additional 359,785 shares during the period. Sumitomo Mitsui Trust Group Inc. lifted its stake in SoFi Technologies by 2.8% in the first quarter. Sumitomo Mitsui Trust Group Inc. now owns 5,689,426 shares of the company’s stock valued at $90,348,000 after buying an additional 156,218 shares during the period. Finally, Mitsubishi UFJ Asset Management Co. Ltd. bought a new position in SoFi Technologies during the second quarter worth about $93,937,000. 38.43% of the stock is owned by institutional investors.

Key Headlines Impacting SoFi Technologies
Here are the key news stories impacting SoFi Technologies this week:

Positive Sentiment: Analyst upgrades and valuation support: StoneX initiated coverage with a Buy rating, while Benchmark upgraded SoFi to “strong-buy.” Analysts cited the stock’s significant 2026 pullback and potentially attractive valuation. StoneX initiates coverage of SoFi Technologies at buy
Positive Sentiment: Strong operating momentum supports the long-term case: SoFi reportedly delivered record loan originations, deposits, and member growth. One Wall Street analyst believes the shares could potentially double in 2027, though substantial execution and market risks remain. SoFi Technologies Imploded in 2026
Neutral Sentiment: Elevated options activity: Traders bought approximately 451,283 call options, about 26% above typical volume. The activity indicates heightened investor interest and may reflect short-term bullish positioning, but it does not guarantee sustained buying in the shares.
Neutral Sentiment: Technical rebound may be fragile: A market signal highlighted that SoFi’s rallies have historically struggled when call-option positioning dominates, raising the possibility that the latest recovery is only a temporary “dead cat bounce.” SOFI Rally Could Be a Dead Cat Bounce, Per Signal
Negative Sentiment: Higher rates are pressuring fintech stocks: Rising long-term yields have weighed on SoFi and tightened lending spreads, offsetting the positive effect of the StoneX upgrade. Inflation concerns could keep borrowing costs elevated and limit near-term upside. SoFi Falls Despite StoneX Buy Initiation

(Get Free Report)

SoFi Technologies, Inc is a financial technology company that provides digital financial services through its SoFi platform. Founded in 2011 as a student-loan refinancing business, the company has expanded into a broader digital banking and personal-finance provider serving consumers primarily in the United States.

SoFi offers products including personal loans, student-loan refinancing, home loans, checking and savings accounts, credit cards, investment accounts, and financial-planning tools.

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Higher interest rates are bad news for SoFi (SOFI +6.12%) stock investors.

*Stock prices used were the afternoon prices of Oct. 13, 2026. The video was published on Oct. 15, 2026.

Parkev Tatevosian, CFA has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. Parkev Tatevosian is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.

SoFi just posted record loan originations, deposits, and member growth, yet the stock cratered nearly 46% this year while the broader market surged. One Wall Street analyst sees a setup that could double the shares, but the path there runs…

SoFi Technologies (NASDAQ:SOFI | SOFI Price Prediction) currently trades at $14.22. Wall Street’s average price target is $20.36, which works out to 43.18% upside.

SoFi is a digital bank built on three segments. Lending is the engine, Financial Services covers SoFi Money, SoFi Invest and credit cards, and the Technology Platform is anchored by Galileo. The business keeps setting records, and that is exactly why the stock’s drop stands out.

The most bullish call goes much further than the average. Citi’s Peter Christiansen rates SoFi a Buy with a Street-high $30.00 target, which means 110.97% upside. That is a double from here, and on a typical 12-month horizon it lands in 2027.

Profits Fell Behind Revenue and Investors Bailed Earnings failed to keep pace with revenue, and the market punished it. StoneX analyst Mark Palmer said the shares “lagged because its earnings didn’t keep up with its revenue growth in the first half of 2026, although heavy marketing investment was a significant factor.” The stock is down 45.68% year to date. A drop that size marks a sharp rerating.

Second-quarter results pointed in two directions. Revenue of $1.22 billion beat estimates by 8.24%, and management raised full-year adjusted net revenue guidance to $4.75 to $4.85 billion. Adjusted EPS guidance stayed at about 60 cents, though. Management chose to reinvest, and it now assumes a 22% tax rate, roughly 700 basis points above its original plan. Technology Platform revenue also fell 23% after a large client left.

The selling has picked up recently. Shares lost 19.43% over the past month, including 6.69% in the latest session. Other fintech names fell that day too, so sector pressure is adding to doubts specific to SoFi.

Bulls Argue Wall Street Is Pricing Records as Retreats Palmer opened coverage at Buy with a $25 target. He said that SoFi “added more members, more deposits, more products and more profit than in any prior quarter, but the market has marked the stock down as if all four were in retreat.”

The operating data supports him. Loan originations hit a record $14.80 billion, up 69%. Deposits rose to $45.5 billion, net interest margin reached 5.98%, and personal loan charge-offs improved to 2.62% from 2.83%. Existing members opened 51% of new products.

Citi’s case rests on three pillars: cross-selling that grows products faster than acquisition costs, scale in the Galileo platform, and steady margins backed by fee diversification. The platform pillar is the weakest given that 23% decline. For a timeline, bulls point to management’s medium-term targets of at least 30% annual revenue growth and a 38%-42% adjusted EPS CAGR through 2028. CEO Anthony Noto called those returns “just a matter of when, not if.”

Coverage is still split:

Strong Buy: 4 Buy: 5 Hold: 12 Sell: 2 Strong Sell: 2 Upstart Shares SoFi’s Pain While Affirm Holds Firm Several stocks in the group sold off with SoFi, but one big name held up. Upstart Holdings (NASDAQ:UPST) is down 48% year to date at $22.74, against a $39.31 target that means 72.87% upside. Its ratings break down into 2 Strong Buys, 6 Buys, 7 Holds and 1 Strong Sell.

Affirm Holdings (NASDAQ:AFRM) has fallen only 5.27% this year. At $70.51, its $98.28 target means 39.38% upside. Analysts are firmly bullish on Affirm, with 27 combined Buy and Strong Buy ratings and zero Sells.

Upstart offers the largest potential gain among these stocks. SoFi sits in the middle, with larger losses than Affirm and weaker analyst conviction. Price targets are estimates for every stock in the group, and none of them is guaranteed.

SoFi Badly Trails a Rising Market At $14.22, SoFi trades well below the $20.36 consensus from 25 analysts, which points to 43.18% upside. Shares are down 45.68% year to date, while the S&P 500 is up 12.86%. Over one year, SoFi has lost 48.98% as the index gained 16.21%.

The stock trades at about 21 times forward earnings. With a beta of 2.332, it tends to move more than twice as hard as the market in either direction.

Execution Risk Is the Price of a Potential Double The bull case strengthens if heavy marketing spend starts turning into earnings growth that keeps pace with revenue, and if credit holds up while originations keep growing. The case weakens if the Technology Platform keeps shrinking, charge-offs rise as the loan book expands, or management keeps delaying profits for more reinvestment.

The bull path is simple: profit catches up with revenue, SoFi Plus and fee income keep growing, and the market rewards those results. The bear risk is that SoFi is a high-beta lender carrying a consumer credit cycle that analysts may be underweighting.

A business posting record originations and member growth while trading at about 21 times forward earnings leaves room for a rerating if profits catch up. Citi’s $30 call needs everything to go right. The $20.36 consensus looks like the more realistic test for 2027.

Contact [email protected] for any questions or corrections.

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$

14.22

SoFi Technologies (SOFI -6.69%), a popular digital financial services platform, closed at $14.22, down 6.69%. The stock reached a 52-week low today, pressured by hotter-than-expected inflation data and pressure on lenders.

Trading volume reached 90.7 million shares, coming in about 108% above its three-month average of 53.6 million shares. SoFi Technologies IPO'd in 2021 and has grown 13% since going public.

How the markets moved todayS&P 500 closed at 7,719, down 1.11%, while the Nasdaq Composite closed at 26,693, down 1.88%. Among fintech stocks, Robinhood Markets (HOOD -8.54%) fell 8.54% to $101.08, and Affirm (AFRM -9.47%) fell 9.74%to $70.51 as rate concerns dragged on the sector.

What this means for investorsFinancial stocks came under further pressure today as stubborn inflation reignited fears of higher interest rates, weighing on investor confidence. SoFi shares have fallen almost 50% from last year's high, and because lending accounts for a significant share of its revenue, investors are concerned it will face further near-term pressure. Watch for its earnings report on Oct. 27 for more details.

SoFi's membership is expanding, and its revenue is increasing, but there's caution about how riskier fintechs will fare in a high-rate environment. Analyst sentiment is mixed. Benchmark upgraded SoFi to a "Strong Buy" earlier this week, but Keefe, Bruyette & Woods lowered its price target to $15 and maintained its "Underperform" rating.

For me, what's particularly interesting about SoFi in the coming decade is its expansion into stablecoins. Most recently, it partnered with Mastercard to deliver settlement in its dollar-pegged coin, SoFiUSD. This emerging market is still evolving, but the benefits of blockchain payments -- low costs and fast transactions -- could be a game-changer for global payments. Being a stablecoin pioneer could give SoFi the momentum it needs.

Emma Newbery has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Mastercard. The Motley Fool recommends Robinhood Markets. The Motley Fool has a disclosure policy.

SoFi Technologies Inc. (NASDAQ:SOFI) shares are under pressure Wednesday after Bank of America reported third-quarter earnings that missed estimates.

SoFi shares are approaching critical lows. What’s behind SOFI weakness? Bank of America Misses on Earnings and Revenue as a $1.2 Billion Settlement WeighsBank of America reported third-quarter adjusted earnings per share of $1.08, missing the consensus estimate of $1.11. It reported revenue of $29.958 billion, missing the consensus estimate of $30.685 billion. Including a $1.2 billion regulatory settlement tied to anti-money-laundering and sanctions failures, earnings were 91 cents a share and net income fell 17% to $6.9 billion. Net interest income rose 8% to about $16.4 billion and loans grew 6%, but trading revenue came in below expectations. Fixed income trading fell 17%, and investment banking revenue dropped 11%. Bank of America shares fell about 7% to 8%. On Tuesday, JPMorgan Chase missed earnings and revenue estimates for the first time in years.

Why SoFi Is Feeling the PressureSoFi holds a national bank charter, so it often trades with bank sentiment, and Wednesday’s bank selloff comes alongside a hot inflation reading that pushed Treasury yields higher. SoFi is especially sensitive to rates. Keefe, Bruyette & Woods analyst Timothy Switzer reiterated an Underperform rating and cut his price target to $15 from $16 on Monday. He said rising rates and SoFi’s growing balance sheet cost the company more than $1 billion in the third quarter, a figure that excludes any relief from hedges, and he raised capital concerns tied to fair value accounting.

SoFi is trading near its 52-week low of $14.88 and is down about 40% this year, according to a CNBC report on a StoneX note. Analysts are split ahead of its third-quarter report. StoneX initiated coverage Tuesday with a Buy rating and a $25 price target, citing attractive valuation. TD Cowen kept a Hold rating on October 6 and trimmed its target to $17.50 from $18.

SoFi Shares Edge LowerSOFI Price Action: At the time of publication, SoFi shares are trading 5.45% lower at $14.42, according to data from Benzinga Pro.

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SoFi Technologies Inc. (NASDAQ:SOFI) shares are falling Tuesday, despite StoneX initiating coverage on the stock with a Buy rating.

SoFi Technologies stock is showing downward pressure. What should traders watch with SOFI? StoneX Starts SoFi Coverage at Buy With $25 Price TargetStoneX Financial launched coverage of SoFi at Buy, setting a $25 price target.

StoneX analyst Mark Palmer argues the selloff went too far. Palmer told clients Monday that the shares are down about 40% this year, CNBC reported. Yet second-quarter 2026 adjusted net revenue climbed more than 40% from a year earlier.

Palmer said SoFi posted its best quarter ever for new members, deposits, products and profit. In Palmer’s view, the market treats all four as if they were shrinking. StoneX expects SoFi to convert revenue growth into profit after heavy marketing spending.

Keefe, Bruyette & Woods Cuts SoFi Price Target to $15Keefe, Bruyette & Woods analyst Timothy Switzer reiterated an Underperform rating on SoFi on Monday. Switzer lowered the price target from $16 to $15. Switzer linked the move to SoFi’s upcoming third-quarter report and said the firm prefers to stay cautious.

Switzer first flagged the concern in the firm’s second-quarter recap. SoFi uses fair value accounting, which leaves little room to hit guidance in quarters when interest rates spike, Switzer said. The exception is if SoFi burns through capital faster.

The third quarter fits that pattern. Rates moved higher while SoFi’s balance sheet grew sharply. Switzer estimates the combined cost at more than $1 billion for the quarter, before any relief from hedges. Switzer expects another round of strong loan growth and a thinner capital cushion.

Analyst Views On SoFi Stock Stay Mixed Even as Consensus Rating Holds at BuyBeyond StoneX and Keefe, Bruyette & Woods, other recent analyst moves on SoFi point in different directions:

TD Cowen analyst Moshe Orenbuch stayed at Hold on October 6 and trimmed the price target from $18 to $17.50. Scotiabank began coverage on September 2 at Sector Outperform with a $17.50 price target. Fourteen analysts give SoFi an average Buy rating in Benzinga’s consensus. Their average price target is $21.82, and the top target is $30.

SOFI Shares Are SlippingSOFI Price Action: SoFi shares were down 0.26% at $15.20 at the time of publication on Tuesday. The stock is trading near its 52-week low of $14.88, according to Benzinga Pro.

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SoFi Technologies Inc. (NASDAQ:SOFI) has spent most of 2026 heading lower. StoneX Financial believes the selling has gone too far.

The firm launched coverage of SoFi with a Buy rating and a $25 price target, CNBC reported. The target implies roughly 64% upside from Monday’s close of $15.23.

Shares have lost nearly 42% year to date and trade more than 50% below their 52-week high of $32.73, according to Benzinga Pro market data. 

SOFI stock is moving. See the chart and price action here. 
Business Vs. Share PriceAnalyst Mark Palmer built the call around a widening gap between SoFi’s results and its stock.

“SOFI’s share price is down ~40% this year while its 2Q26 adjusted net revenue grew by more than 40% [year over year],” Palmer said in a Monday note to clients, per CNBC.  

“A 40% price decline alone does not make a stock inexpensive, but such a drop paired with record operating progress and an underappreciated new business line does, in our view.”

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He argued the market is pricing in a slowdown that hasn’t shown up. “SOFI during 2Q26 added more members, more deposits, more products and more profit than in any prior quarter, but the market has marked the stock down as if all four were in retreat,” Palmer wrote.

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StoneX expects SoFi to turn top-line gains into profit after heavy marketing outlays. Palmer also cited an accelerating member flywheel and “the most advanced bank-issued stablecoin franchise in the U.S.”

Record Quarter, Cautious GuideThe second quarter supports much of the bull case. Adjusted revenue climbed 40% to a record $1.2 billion, topping estimates of $1.12 billion, Reuters reported. Membership rose 35% to 15.8 million, and loan originations hit a record $14.8 billion.

Investors sold anyway. SoFi raised its full-year revenue outlook to $4.75 billion to $4.85 billion but held its adjusted profit forecast at 60 cents a share. The stock fell 9% in early trading after the July report.

CEO Anthony Noto told CNBC the company left earnings guidance alone because of potential Federal Reserve rate hikes.  

“I just think higher rates create some uncertainty generally,” Noto said, adding, “we just wanted to leave some cushion.”

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The Stablecoin AngleSoFi’s newest business line is the piece Palmer considers underappreciated. The company opened its dollar-pegged SoFiUSD token to nearly 15 million app users this year, The Wall Street Journal reported. It was the first national bank to offer a stablecoin on a public blockchain.

Wall Street SplitWall Street leans bullish, but not by much. Of the 22 analysts tracked by Benzinga, nine rate SoFi a Buy or Strong Buy and nine have a Hold. Four rate it a Sell. The consensus rating is a Buy, and the average price target of $19 implies about 24.8% upside.

Piper Sandler turned bullish in August with an overweight rating and a $22 target.

SOFI Stock Price Activity: SoFi Technologies shares are trading higher by 0.23% at $15.27 at the time of publication on Tuesday, according to Benzinga Pro data.

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In the latest trading session, SoFi Technologies, Inc. (SOFI - Free Report) closed at $15.23, marking a -3.61% move from the previous day. This move lagged the S&P 500's daily loss of 0.06%. Elsewhere, the Dow saw an upswing of 0.38%, while the tech-heavy Nasdaq depreciated by 0.44%.

Prior to today's trading, shares of the company had lost 8.78% lagged the Finance sector's loss of 2.69% and the S&P 500's gain of 2.36%.

The upcoming earnings release of SoFi Technologies, Inc. will be of great interest to investors. The company's earnings report is expected on October 27, 2026. The company is predicted to post an EPS of $0.17, indicating a 54.55% growth compared to the equivalent quarter last year. Alongside, our most recent consensus estimate is anticipating revenue of $1.25 billion, indicating a 31.12% upward movement from the same quarter last year.

For the full year, the Zacks Consensus Estimates are projecting earnings of $0.6 per share and revenue of $4.87 billion, which would represent changes of +53.85% and +35.52%, respectively, from the prior year.

It is also important to note the recent changes to analyst estimates for SoFi Technologies, Inc. Such recent modifications usually signify the changing landscape of near-term business trends. As a result, upbeat changes in estimates indicate analysts' favorable outlook on the business health and profitability.

Our research demonstrates that these adjustments in estimates directly associate with imminent stock price performance. To capitalize on this, we've crafted the Zacks Rank, a unique model that incorporates these estimate changes and offers a practical rating system.

Ranging from #1 (Strong Buy) to #5 (Strong Sell), the Zacks Rank system has a proven, outside-audited track record of outperformance, with #1 stocks returning an average of +25% annually since 1988. Over the past month, the Zacks Consensus EPS estimate has shifted 0.74% downward. SoFi Technologies, Inc. is holding a Zacks Rank of #3 (Hold) right now.

Investors should also note SoFi Technologies, Inc.'s current valuation metrics, including its Forward P/E ratio of 26.41. This indicates a premium in contrast to its industry's Forward P/E of 10.93.

We can also see that SOFI currently has a PEG ratio of 1.32. This popular metric is similar to the widely-known P/E ratio, with the difference being that the PEG ratio also takes into account the company's expected earnings growth rate. The Financial - Miscellaneous Services industry had an average PEG ratio of 1.03 as trading concluded yesterday.

The Financial - Miscellaneous Services industry is part of the Finance sector. This group has a Zacks Industry Rank of 166, putting it in the bottom 33% of all 250+ industries.

The Zacks Industry Rank gauges the strength of our industry groups by measuring the average Zacks Rank of the individual stocks within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.

Be sure to follow all of these stock-moving metrics, and many more, on Zacks.com.

Key Takeaways SoFi Technologies, Orbi and Mastercard are launching cards that let Orbi users spend crypto or fiat balances.SoFi Tech Solutions will provide BIN sponsorship, card issuance, processing and compliance for Orbi.SoFi's MxDS link to support card purchases and ATM withdrawals; partners plan to explore SoFiUSD transfers. SoFi Technologies’ (SOFI - Free Report) business arm, SoFi Tech Solutions, has partnered with Mexican fintech Orbi and Mastercard to launch a crypto-linked card in Mexico. The program will allow Orbi customers to spend either traditional money or cryptocurrency balances wherever Mastercard is accepted, with merchants receiving fiat currency after conversion at checkout.

Under the agreement, SoFi Tech Solutions, formerly Galileo, will provide bank identification number (BIN) sponsorship alongside card issuance, transaction authorization, processing and compliance technology. Orbi will be its first cryptocurrency-focused customer under the Mastercard BIN sponsorship program in Mexico. Both physical and virtual cards will be supported.

SoFi Tech Solutions’ connection to Mastercard’s Mexico Domestic Switch (MxDS) will support card purchases and ATM withdrawals. The partners also plan to explore stablecoin-based cross-border transfers using SoFiUSD. Demand for dollar-linked stablecoins is growing in Latin America. Bitso said stablecoins accounted for 40% of its users’ crypto purchases across Mexico, Argentina, Brazil, and Colombia in 2025, compared with 18% for bitcoin.

The expansion follows SoFi’s September announcement that SoFiUSD settlement has gone live for SoFi Bank’s debit and credit card transactions on Mastercard's global payments network. SoFi Bank is migrating its entire card program to blockchain-based settlement using SoFiUSD. The stablecoin is redeemable one-for-one for U.S. dollars and backed by reserves consisting primarily of cash.

On the financial front, SoFi’s Technology Platform segment reported mixed results in the second quarter of 2026. The segment generated revenues of $84.5 million, down 23% year over year, although it increased 13% sequentially. The platform supported about 135 million accounts at quarter-end. While the partnership may not immediately reverse the segment’s revenue decline, it could support longer-term Tech Solutions growth.

How Are Competitors Faring?Robinhood Markets (HOOD - Free Report) is accelerating its cryptocurrency expansion through targeted acquisitions. In June 2026, it completed the purchase of Canada's WonderFi, gaining two regulated trading platforms and strengthening its position in Canada. The deal builds on its earlier Bitstamp acquisition, adding international scale. WonderFi's purchase consideration totaled approximately $178 million.

PayPal Holdings (PYPL - Free Report) is rapidly expanding its stablecoin ecosystem through strategic partnerships. In September 2026, it joined M0 and MoonPay to launch PYUSDx, enabling businesses to create customized stablecoins backed by PayPal USD. This initiative broadens PayPal's reach beyond consumer payments. The platform reported approximately $100 million in processed volume.

SOFI’s Price Performance, Valuation and EstimatesShares of SOFI have decreased 15.3% in the past three months, underperforming the broader industry and the S&P 500 Index.

Image Source: Zacks Investment Research

From a valuation standpoint, SOFI trades at a forward price-to-earnings ratio of 20.61X, well above the industry’s 15.15X. It carries a Value Score of F.

Image Source: Zacks Investment Research

The Zacks Consensus Estimate for full-year 2026 EPS remained unchanged at 60 cents over the past two months.

Image Source: Zacks Investment Research

SOFI stock currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

SoFi Technologies, Inc. (NASDAQ:SOFI – Get Free Report)’s stock price was up 1.2% on Friday. The stock traded as high as $15.85 and last traded at $15.80. 29,082,043 shares changed hands during trading, a decline of 55% from the average session volume of 64,263,707 shares. The stock had previously closed at $15.61.

Key Stories Impacting SoFi Technologies Here are the key news stories impacting SoFi Technologies this week:

Positive Sentiment: Strong Q3 setup: A bullish earnings preview highlighted 14.7 million members, improving cross-selling, $5.3 billion in quarterly low-cost deposit growth and a 5.98% consolidated net interest margin. New partnerships and market-share gains could reinforce expectations for continued growth. SoFi Q3 2026 Earnings Preview Positive Sentiment: Stablecoin opportunity: SoFi is directing more than $25 billion in annualized card volume toward SoFiUSD settlement. If outside businesses adopt the infrastructure, the initiative could generate transaction fees, deposits, reserve income and technology revenue. SoFi’s Stablecoin Push Positive Sentiment: International fintech expansion: SoFi, Mastercard and Orbi are partnering on a crypto-linked card in Mexico, broadening SoFi’s product reach and potential payment volumes. SoFi Mastercard Orbi Mexico Card Positive Sentiment: Several investment commentaries described SOFI as undervalued after its pullback, citing improving profitability, expanding services and long-term growth potential. Is SoFi Stock a Buy? Neutral Sentiment: Mixed investor debate: Comparisons with Chime emphasize that SOFI offers broader services and improving profitability, but investors must weigh those advantages against valuation and different growth strategies. SoFi vs. Chime Neutral Sentiment: Reported short-interest data showed zero shares and a 0.0-day short ratio despite describing a significant increase, making the figure appear inconsistent and of limited trading value. Negative Sentiment: Jim Cramer separated concerns about SOFI’s weak share performance from the health of its underlying business, underscoring continued skepticism and elevated volatility even as earnings approach. Jim Cramer on SoFi’s Slump Analyst Upgrades and Downgrades SOFI has been the subject of a number of recent analyst reports. Needham & Company LLC lowered their target price on shares of SoFi Technologies from $25.00 to $24.00 and set a “buy” rating for the company in a research note on Thursday, July 30th. The Goldman Sachs Group upped their price target on shares of SoFi Technologies from $17.00 to $21.00 and gave the stock a “neutral” rating in a report on Thursday, July 9th. Wells Fargo & Company reduced their price target on shares of SoFi Technologies from $18.00 to $17.00 and set an “equal weight” rating on the stock in a research note on Thursday, July 30th. Weiss Ratings lowered shares of SoFi Technologies from a “hold (c)” rating to a “hold (c-)” rating in a report on Tuesday. Finally, Loop Capital assumed coverage on shares of SoFi Technologies in a report on Tuesday, September 8th. They set a “hold” rating and a $22.00 price objective for the company. Nine research analysts have rated the stock with a Buy rating, eleven have issued a Hold rating and three have issued a Sell rating to the company’s stock. According to MarketBeat, SoFi Technologies currently has a consensus rating of “Hold” and an average price target of $22.50.

Get Our Latest Research Report on SoFi Technologies SoFi Technologies Stock Performance The company has a market cap of $20.41 billion, a P/E ratio of 32.92, a PEG ratio of 1.32 and a beta of 2.33. The firm has a 50 day moving average of $17.43 and a 200-day moving average of $17.16. The company has a quick ratio of 0.10, a current ratio of 0.74 and a debt-to-equity ratio of 0.30.

SoFi Technologies (NASDAQ:SOFI – Get Free Report) last released its quarterly earnings data on Wednesday, July 29th. The company reported $0.12 EPS for the quarter, topping the consensus estimate of $0.11 by $0.01. SoFi Technologies had a return on equity of 6.22% and a net margin of 14.78%. The company had revenue of $1.21 billion for the quarter, compared to the consensus estimate of $1.11 billion. During the same period last year, the business posted $0.08 EPS. SoFi Technologies’s quarterly revenue was up 42.5% on a year-over-year basis. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. As a group, sell-side analysts anticipate that SoFi Technologies, Inc. will post 0.60 EPS for the current fiscal year.

Insider Transactions at SoFi Technologies In other SoFi Technologies news, CTO Jeremy Rishel sold 18,624 shares of the stock in a transaction dated Monday, September 21st. The shares were sold at an average price of $17.50, for a total transaction of $325,920.00. Following the transaction, the chief technology officer directly owned 912,650 shares in the company, valued at $15,971,375. This represents a 2.00% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, EVP Kelli Keough sold 10,203 shares of the firm’s stock in a transaction dated Monday, September 21st. The shares were sold at an average price of $16.99, for a total transaction of $173,348.97. Following the transaction, the executive vice president directly owned 408,073 shares in the company, valued at $6,933,160.27. This trade represents a 2.44% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders sold 51,067 shares of company stock valued at $890,716. 2.50% of the stock is owned by insiders.

Hedge Funds Weigh In On SoFi Technologies Several institutional investors have recently bought and sold shares of SOFI. BlackRock Inc. purchased a new stake in SoFi Technologies during the second quarter worth $1,298,925,000. Alberta Investment Management Corp bought a new stake in SoFi Technologies during the 4th quarter valued at $13,299,000. Bank of America Corp DE purchased a new position in shares of SoFi Technologies in the 2nd quarter valued at $163,808,000. D.A. Davidson & CO. increased its holdings in shares of SoFi Technologies by 22.2% in the 1st quarter. D.A. Davidson & CO. now owns 267,848 shares of the company’s stock valued at $4,253,000 after acquiring an additional 48,682 shares during the period. Finally, Illinois Municipal Retirement Fund increased its holdings in shares of SoFi Technologies by 24.7% in the 1st quarter. Illinois Municipal Retirement Fund now owns 189,849 shares of the company’s stock valued at $3,015,000 after acquiring an additional 37,554 shares during the period. 38.43% of the stock is owned by hedge funds and other institutional investors.

SoFi Technologies Company Profile (Get Free Report)

SoFi Technologies, Inc is a financial technology company that provides digital financial services through its SoFi platform. Founded in 2011 as a student-loan refinancing business, the company has expanded into a broader digital banking and personal-finance provider serving consumers primarily in the United States.

SoFi offers products including personal loans, student-loan refinancing, home loans, checking and savings accounts, credit cards, investment accounts, and financial-planning tools.

Recommended Stories Five stocks we like better than SoFi Technologies The Grocery Shelf Battle Is Changing—Who Comes Out Ahead? 3 Unique ETFs With Strong Momentum for the End of the Year 3 Beaten-Down Biotech Stocks With Triple-Digit Upside and Big Catalysts Ahead Schneider Just Paid Up for PTC—Is the SaaSpocalypse Overdone? Receive News & Ratings for SoFi Technologies Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for SoFi Technologies and related companies with MarketBeat.com's FREE daily email newsletter.

Key Takeaways SoFi and Chime pursue different banking models, with lending scale and customer engagement driving growth.SoFi's $46 billion deposit base contrasts with Chime's 20% growth in active members in the second quarter.Chime's rising margins and proposed Stride Bank deal rival SoFi's lending scale and expanding services. Digital banking is no longer just about replacing a branch with an app. Both SoFi Technologies (SOFI - Free Report) and Chime Financial (CHYM - Free Report) want to make money management simpler, while growing the number of products consumers use and the revenue each relationship generates. Both lean on technology, low-friction onboarding and benefits that encourage customers to make them their financial account.

The differences begin with how they earn that relationship. SoFi operates a nationally chartered bank and combines personal, student and home lending with deposits, investing, technology services and an expanding digital-asset business. Chime has traditionally relied on partner banks and focuses on payments, direct deposits and affordable short-term liquidity for mainstream consumers. Its planned acquisition of Stride Bank could bring operations under one roof.

SoFi offers breadth and established lending scale; Chime offers a more focused route to engagement. For investors, the question is how each model converts growth into durable profits.

The Case for SOFISoFi's strongest advantage is the range of financial needs it can address within one app. Members can borrow, save, invest and spend without moving between providers. That creates more opportunities to deepen relationships and spread acquisition costs across multiple products. In the second quarter, existing members accounted for 51% of new products opened, up from 35% a year earlier.

Owning SoFi Bank also gives the company control over deposit funding and lending economics, a benefit Chime is seeking through its proposed Stride deal. SoFi ended June with nearly $46 billion in deposits and originated $14.8 billion of loans during the quarter. Its loan platform business provides a fee-generating outlet for originations beyond loans retained on its balance sheet.

Meanwhile, SoFi is working to broaden revenues beyond lending. SoFi Plus crossed 200,000 paid subscribers, while new private-market funds from CAZ Investments and AngelList add investing choices. Its Mastercard stablecoin settlement rollout and Payward partnership could eventually build a larger role in commercial payments and digital-asset infrastructure.

Yet these initiatives also make execution more demanding. Stablecoin settlement is live, but its future earnings contribution is uncertain. Private-market investing introduces liquidity and suitability considerations. Meanwhile, credit losses, interest-rate changes and fair-value adjustments can influence lending returns even when underwriting performance remains sound.

These trade-offs matter when compared with Chime's simpler payments-led engine. SoFi's diversified platform and improving profitability offer support, but investors still need proof that newer businesses will translate into repeatable earnings without adding excessive risk.

The Case for CHYMChime's appeal rests on something simple: becoming the account people use when their paycheck arrives, and their bills come due. Frequent transactions create chances to earn payment revenues and introduce useful products without relying on a large traditional lending book. Unlike SoFi's broader financial supermarket, Chime builds outward from a recurring daily relationship.

That relationship is deepening. Active members reached 10.4 million in the second quarter, up 20% year over year, while average revenue per active member grew 6% to $260. Chime Prime, aimed at members with at least $3,000 in qualifying monthly direct deposits, generated more than twice the average member's revenue, showing the potential of stronger engagement.

Chime's short-duration liquidity products strengthen that model. MyPay originated $4.5 billion with a 0.9% loss rate, while Instant Loans originations increased nearly 70% sequentially. Expansion into Chime Invest and employer distribution through Chime Workplace, including Allied Universal, provides additional ways to attract and retain members.

The proposed $590 million acquisition of partner Stride Bank could be an important next step. Subject to regulatory approval, it would give Chime a national bank subsidiary, reduce partner and funding costs and streamline product launches. Management anticipates more than $100 million in net synergies, though integration and regulatory demands remain real.

Importantly, growth is starting to translate into profitability: adjusted EBITDA margin reached 15% in the second quarter. Chime subsequently raised its annual revenue outlook to $2.76-$2.77 billion. With engagement, new distribution channels and greater operating control working together, its earnings potential appears increasingly attractive.

How Do Estimates Compare for SOFI & CHYM?The Zacks Consensus Estimate for SoFi’s 2026 and 2027 sales implies year-over-year growth of 35.52% and 20.21%, respectively. The consensus mark for 2026 and 2027 EPS suggests a year-over-year increase of 53.85% and 35.93%, respectively. Over the past month, estimates for SOFI’s 2026 and 2027 EPS have remained unchanged.

For SoFi Technologies:

Image Source: Zacks Investment Research

The Zacks Consensus Estimate for Chime Financial’s 2026 and 2027 sales calls for year-over-year growth of 26.74% and 20.76%, respectively. The consensus estimates for both 2026 and 2027 EPS have been revised considerably upward over the past 60 days. The figures suggest a year-over-year increase of 110.54% and 114.98%, respectively.

For Chime Financial:

Image Source: Zacks Investment Research

Price Performance and Valuation of SOFI & CHYMOver the past three months, Chime shares have risen 35.9%, while SoFi shares have declined 16.2%. In comparison, the S&P 500 composite has advanced 3.1% in the same time frame. 

Image Source: Zacks Investment Research

SOFI is trading at a forward 12-month price-to-sales of 3.59X, which is below its one-year median of 4.63X.

Meanwhile, CHYM is presently trading at a forward 12-month price-to-sales of 3.41X, which is above its one-year median of 2.98X.

This valuation suggests that Chime does not require a meaningful premium despite its improving margins and potential Stride synergies. SoFi's faster expected revenue growth supports its multiple. However, investors must also weigh lending-related volatility and uncertainty around newer initiatives. Neither looks deeply discounted, making execution and earnings quality important deciding factors over the coming quarters.

Image Source: Zacks Investment Research

ConclusionBoth SoFi and Chime are making progress in the shift toward digital financial services, but they offer different paths to shareholder returns. SoFi has a mature banking infrastructure, multiple revenue streams and an expanding menu of investment and payment services. Those strengths justify staying invested, although lending sensitivity and uncertain returns from newer ventures argue against rushing to increase exposure.

Chime appears better positioned for fresh capital. Its recurring deposit relationships, improving customer monetization and rising margins offer a clearer near-term earnings story, while the Stride acquisition could extend its advantages. Execution risks remain, but Chime has the stronger investment case today.

While SOFI carries a Zacks Rank #3 (Hold), CHYM sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

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Analyst’s Disclosure: I/we have a beneficial long position in the shares of SOFI either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

SoFi's (SOFI -1.47%) stock closed at a record high of $32.21 on Nov. 12, 2025. That marked a 133% gain over its previous 12 months. But today, the high-growth fintech stock trades at about $15. Let's see why it was cut in half, and why it might be worth nibbling on this month.

How fast is SoFi growing? SoFi, founded as Social Finance in 2011, originally provided student loans. But over the years, it expanded into a "one-stop shop" for personal loans, auto loans, mortgages, credit cards, insurance plans, estate planning services, and stock and crypto trading services.

Image source: Getty Images.

SoFi acquired the digital payment processing company Galileo in 2020 and launched its own digital bank after receiving a U.S. bank charter in 2022. As a digitally native platform, SoFi attracted millions of younger Millennial and Gen Z customers.

At the end of 2021, SoFi had 2.5 million members and 1.9 million products in use. But by the end of the second quarter of 2026, it hosted 15.8 million members, marking 35% growth from a year earlier. Its products in use soared 42% year over year to 24.4 million. Galileo, which operates separately from SoFi's core business, hosts 135 million accounts.

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For the full year, SoFi expects its adjusted revenue to grow 32%-35% as its adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) margin expands about four to five percentage points to 33%-34%. From 2025 to 2028, analysts expect its revenue and adjusted EBITDA to grow at CAGRs of 27% and 37%, respectively.

Why could SoFi's stock be worth buying today? With an enterprise value of $17.2 billion, SoFi trades at just 11 times this year's adjusted EBITDA. Two issues are compressing its valuations.

First, the Fed's interest rate hike in September -- its first in three years -- could throttle its lending activity and increase the risk of credit defaults. Second, SoFi is still often valued like a slower-growth conventional bank instead of a higher-growth fintech stock. But at the same time, rising rates are driving investors away from higher-growth stocks.

So when SoFi's enterprise value peaked at $37.9 billion (36 times its 2025 adjusted EBITDA) last November, it became an easy target for the bears. But as long as rising rates don't trigger a recession or credit crunch, they should support SoFi's near-term net interest income.

SoFi looks like an attractive investment at these levels because many investors are overlooking its core strengths. As long as SoFi continues to gain new members and expand its ecosystem, it could command a higher valuation once the macro environment stabilizes.

Last year, many fintech stocks rallied to record highs as investors expected the Federal Reserve to finally cut its benchmark rates and spur more lending and fresh economic growth. But this year, many of those stocks collapsed as the Iran war, inflation, and other macro headwinds drove the Fed to actually raise interest rates for the first time in three years in September.

SoFi (SOFI -0.64%) and Circle (CRCL -3.91%) were two of those fintech stocks that lost over half their value during that market pullback. Let's see why investors dumped these two high-growth stocks, and why they might be worth nibbling on as turnaround plays.

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What happened to SoFi? SoFi operates an online "one-stop shop" for loans, credit cards, insurance policies, estate planning services, stock trading tools, crypto trading tools, and other financial services. It acquired the digital payment processing company Galileo in 2020, and launched its own digital bank after obtaining a U.S. bank charter in 2022. Its digital-only approach made it popular among younger customers, enabling it to expand much faster than brick-and-mortar banks.

SoFi ended the second quarter of 2026 with 15.8 million members, representing 35% growth from a year earlier. Its products in use jumped 42% year over year to 24.4 million.

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For the full year, SoFi expects its adjusted net revenue to rise 32%-35% as its adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) margin expands from 29% to 33%-34%. Analysts expect its revenue and adjusted EBITDA to rise 36% and 54%, respectively. With an enterprise value of $17.2 billion, it trades at 11 times this year's adjusted EBITDA.

SoFi looks cheap relative to its growth for two reasons. First, it's often lumped together with conventional banks, which usually trade at lower multiples, instead of higher-growth fintech companies. Second, inflation and other macro headwinds could trigger more credit defaults. That's why its stock plummeted more than 50% after hitting its all-time high last November.

However, rising interest rates should actually boost SoFi's net interest income, which accounts for most of its revenue and gross profit. It's also collecting more fee-based revenues to reduce its long-term exposure to interest rate swings. So as long as SoFi doesn't get hit by a wave of non-performing loans, its stock should bounce back as its valuations warm up again.

What happened to Circle? Circle mints USD Coin (USDC -0.02%), the most widely used stablecoin in the United States. It backs the USD Coin with its own cash and Treasury reserves on a 1:1 basis. It generates most of its revenue and profits by collecting interest (reserve income) on those assets.

The more USD Coins it mints, the more cash and Treasuries it must accumulate to back its own tokens. As its reserves grow, its reserve income will rise -- so higher interest rates should actually be a net positive for Circle's profit growth. However, two major challenges caused Circle's stock to sink about 70% after it reached its all-time high last June.

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First, a coalition of more than 140 companies backed the development of a new stablecoin, OpenUSD (OUSD), in June. Unlike USD Coin, which was centralized under Circle, Open USD would be a decentralized token with democratized control across its ecosystem partners. That competition could steal USD Coin's thunder and reduce Circle's reserve income.

Second, the U.S. Senate failed to pass the CLARITY Act, which would have established a clear federal framework for regulating digital assets and stablecoin yields. Without those firm rules in place, fewer financial institutions would replace their fiat currencies with stablecoins. The murky legality of stablecoin yields earned on third-party platforms would also keep more yield-seeking investors locked into traditional bank accounts, CDs, or other fixed-income investments.

However, analysts still expect Circle's revenue and adjusted EBITDA to rise by 10% and 21%, respectively, this year, as more financial institutions integrate stablecoins into their rails. With an enterprise value of $19 billion, it looks reasonably valued at 27 times this year's adjusted EBITDA. If you expect Circle to overcome its near-term challenges, keep minting more USD Coins, and benefit from rising rates, then it's a great time to buy its beaten-down stock.

In the latest trading session, SoFi Technologies, Inc. (SOFI - Free Report) closed at $15.76, marking a -1.01% move from the previous day. The stock's change was less than the S&P 500's daily gain of 0.58%. Meanwhile, the Dow gained 0.49%, and the Nasdaq, a tech-heavy index, added 0.45%.

The stock of company has fallen by 12.62% in the past month, lagging the Finance sector's loss of 4.49% and the S&P 500's gain of 0.84%.

The investment community will be closely monitoring the performance of SoFi Technologies, Inc. in its forthcoming earnings report. The company is scheduled to release its earnings on October 27, 2026. On that day, SoFi Technologies, Inc. is projected to report earnings of $0.17 per share, which would represent year-over-year growth of 54.55%. Meanwhile, the latest consensus estimate predicts the revenue to be $1.25 billion, indicating a 31.12% increase compared to the same quarter of the previous year.

Regarding the entire year, the Zacks Consensus Estimates forecast earnings of $0.6 per share and revenue of $4.87 billion, indicating changes of +53.85% and +35.52%, respectively, compared to the previous year.

Investors should also take note of any recent adjustments to analyst estimates for SoFi Technologies, Inc. These revisions help to show the ever-changing nature of near-term business trends. As a result, we can interpret positive estimate revisions as a good sign for the business outlook.

Empirical research indicates that these revisions in estimates have a direct correlation with impending stock price performance. To benefit from this, we have developed the Zacks Rank, a proprietary model which takes these estimate changes into account and provides an actionable rating system.

The Zacks Rank system, spanning from #1 (Strong Buy) to #5 (Strong Sell), boasts an impressive track record of outperformance, audited externally, with #1 ranked stocks yielding an average annual return of +25% since 1988. Over the last 30 days, the Zacks Consensus EPS estimate has witnessed a 0.55% decrease. Right now, SoFi Technologies, Inc. possesses a Zacks Rank of #3 (Hold).

Valuation is also important, so investors should note that SoFi Technologies, Inc. has a Forward P/E ratio of 26.56 right now. For comparison, its industry has an average Forward P/E of 11.17, which means SoFi Technologies, Inc. is trading at a premium to the group.

It's also important to note that SOFI currently trades at a PEG ratio of 1.33. This metric is used similarly to the famous P/E ratio, but the PEG ratio also takes into account the stock's expected earnings growth rate. The average PEG ratio for the Financial - Miscellaneous Services industry stood at 0.96 at the close of the market yesterday.

The Financial - Miscellaneous Services industry is part of the Finance sector. At present, this industry carries a Zacks Industry Rank of 171, placing it within the bottom 31% of over 250 industries.

The strength of our individual industry groups is measured by the Zacks Industry Rank, which is calculated based on the average Zacks Rank of the individual stocks within these groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.

Keep in mind to rely on Zacks.com to watch all these stock-impacting metrics, and more, in the succeeding trading sessions.

SoFi Technologies (SOFI -0.44%) stock fell 12% in September, according to data provided by S&P Global Market Intelligence. Rising bond yields, high interest rates, and overall market volatility are weighing on the stock price.

Is it all about growth?The market's reaction to SoFi stock would be unexpected based on the company's recent performance. It's growing fast, becoming more profitable, launching innovative products, and adding customers at a rapid pace.

Here are some of the second-quarter highlights: 1.1 million new customers joined the platform, a 35% increase over last year, for a total of 15.8 million. Adjusted net revenue increased 40% year over year to $1.2 billion, and earnings per share (EPS) rose $0.08 to $0.12.

The company is increasingly moving into artificial intelligence- and blockchain-based products, including cryptocurrency trading on the platform and an AI-prompted investing tool. These are in addition to its traditional banking services and are part of management's goal of becoming a "one-stop shop" for financial services.

SoFi started out as a lender, and lending is still its largest segment. Lending revenue increased 63% over last year in the second quarter, and the financial services segment, which is predominantly fee-based, low-cost products, increased 29%.

SoFi also has a financial infrastructure product called the Tech Platform segment. While it has used these tools successfully for its own enterprise, as a business-to-business venture, it has been a bit of a bust. In the second quarter, revenue decreased by 23% due to a large client leaving the platform at the end of 2025, so there are still likely to be declines in the third and fourth quarters.

Why the market is waryThe recent stock drop isn't exclusive to SoFi; bank stocks as a category are down right now due to upheaval in the bond market and high interest rates.

However, SoFi has been under pressure all year for various reasons; there was a short-seller report with accusations of misstating some of its accounting and concerns after management didn't raise guidance in accordance with market expectations, and now, the market is worried about SoFi's credit metrics in this tricky environment more than some of the large and stable banks.

At the current price, SoFi stock trades at 33 times trailing 12-month earnings and 1.8 times book value, and looks like a value at these levels. Given the nature of the operating climate, there may be further downside. However, if you can hold onto the stock for at least five years, this could be a good time to buy.

News Provided by Stock Preachers VANCOUVER, British Columbia, Oct. 03, 2026 (GLOBE NEWSWIRE) -- Stock Preachers News Commentary - Global Market Insights valued the e-brokerage market at $14. 1 billion in 2024 and projects $34. 6 billion by 2034, a compound annual growth rate of 9. 4% from 2025 to 2034.

Shares of SoFi Technologies Inc. (NASDAQ:SOFI) are trading flat Wednesday afternoon as investors weigh recent insider selling pressure against a major institutional milestone in the digital asset space.

Here’s what investors need to know.

SoFi Technologies stock is showing downward bias. Where are SOFI shares going? Historic Mastercard Stablecoin IntegrationOn Sept. 22, SoFi expanded its digital payment capabilities by becoming the first OCC-regulated national bank to go live with stablecoin settlement across Mastercard’s global payments network. The integration effectively shifts an annualized $25 billion card program onto stablecoin rails, utilizing the bank’s proprietary SoFiUSD token.

Because SoFiUSD is issued directly by SoFi Bank and backed one-to-one by cash reserves, the backend migration allows the company to streamline cross-border settlement, free up trapped liquidity, and cut transaction latency. Crucially, the technology operates entirely beneath the swipe, meaning retail consumers and merchants do not need to hold digital assets, build new blockchain infrastructure, or alter their everyday payment habits.

"In six months, SoFi and Mastercard took stablecoin settlement from an idea to a live product that materially improves how money moves for businesses," said Anthony Noto, CEO of SoFi. "Merchants do not need to hold stablecoins, build new infrastructure or change how they operate. Through SoFi’s Big Business Banking platform, any merchant can receive settlement funds instantly in a SoFi Bank account and withdraw to cash around the clock and at zero cost. That means businesses have faster access to their money via the speed of blockchain, with the safeguards of a bank."

Moving forward, the companies plan to pursue additional SoFiUSD applications across the Mastercard ecosystem, specifically targeting cross-border payments and remittances. Furthermore, SoFi indicated it intends to offer these stablecoin settlement capabilities to external financial companies through its Galileo technology platform.

Payward Alliance Deepens Crypto FootprintThe Mastercard integration followed another corporate milestone earlier in the month. On Sept. 3, SoFi announced a strategic partnership with Payward Inc., the parent company of cryptocurrency exchange Kraken, to connect banking and digital asset markets.

Under the agreement, Payward joined the SoFi Exchange Network to list SoFiUSD on its multi-asset trading platform. Simultaneously, SoFi tapped Kraken Prime to serve as its primary engine for institutional digital asset trade execution. The dual-sided integration broadens SoFi’s liquidity pool and strengthens its footprint within the regulated digital asset ecosystem.

SOFI Stock Pauses Wednesday AfternoonSOFI Price Action: SoFi Technologies shares were down 0.57% at $15.82 at the time of publication on Wednesday, according to Benzinga Pro data.

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© 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

Key Takeaways Intuit's fiscal 2027 guidance calls for 9%-10% revenue growth and 23%-24% non-GAAP EPS growth.SoFi added 1.1 million members in Q2 as cross-buy rose to 51% and fee-based revenues hit $472 million.Intuit trades at 11.18X forward earnings versus SoFi at 20.92X, offering a wider valuation cushion. Intuit Inc. (INTU - Free Report) and SoFi Technologies, Inc. (SOFI - Free Report) both sit at the intersection of technology and financial services, using data, digital distribution and artificial intelligence to deepen customer relationships. Each is trying to become more than a single-product company: Intuit is expanding beyond tax and accounting into payments, lending, payroll and financial guidance, while SoFi is pushing beyond lending into banking, investing, payments, technology infrastructure and digital assets. This common platform strategy creates cross-selling opportunities and can raise customer lifetime value over time.

The difference is in how the two companies make money and where the risk sits. Intuit is built around established software franchises such as QuickBooks, TurboTax and Credit Karma, giving it a more mature recurring-revenue base. SoFi operates a bank-led model, where lending and net interest income still matter meaningfully even as fee-based businesses grow.

For investors, the face-off is between Intuit’s scale and cash-generating ecosystem and SoFi’s faster but more execution-sensitive expansion.

The Case for INTUIntuit’s strongest argument is the depth of its ecosystem. QuickBooks, TurboTax, Credit Karma and newer mid-market offerings give the company multiple ways to acquire customers and then expand revenues through payments, payroll, lending and expert services. Its fiscal 2026 “Big Bets” — assisted tax, money and mid-market — grew more than 30% and reached roughly 30% of total revenues, showing that growth is becoming broader than the core franchises.

AI could reinforce that model rather than simply add another product. Intuit is building a financial system of intelligence around decades of proprietary customer data and domain expertise. Management says millions of customers already use AI-native experiences, while more than 75% of Intuit Enterprise Suite customers use AI agents monthly. If automation improves outcomes and reduces manual work, Intuit can deepen engagement without relying only on price increases.

The mid-market opportunity is another support. Mid-market customers grew 28% in fiscal 2026, while revenues advanced 39%. Intuit Enterprise Suite annualized revenues surpassed $145 million in the fourth quarter, and the company is increasing direct acquisition spending to bring more new businesses into the franchise.

There are still clear execution issues. Total online paying customers grew only 3%, and TurboTax lost quality DIY customers to lower-cost alternatives. Mailchimp also remains soft. These trends make customer acquisition, not just monetization, the key test.

Still, fiscal 2027 guidance calls for 9%-10% revenue growth and 23%-24% non-GAAP EPS growth, suggesting meaningful earnings leverage even during a customer-growth reset. This balance makes the near-term setup relatively more resilient.

The Case for SOFISoFi’s case rests on member growth and a broad financial-services platform. The company added a record 1.1 million members in the second quarter, taking total membership to 15.8 million, while product additions reached 2.2 million. Cross-buy rose to 51%, an important sign that the “Everything App” strategy is generating more activity from existing members rather than relying entirely on new customer acquisition.

Diversification is improving as well. Fee-based revenues reached $472 million, or 39% of total revenues, in the second quarter. The Loan Platform Business is helping SoFi serve lending demand without putting every loan on its balance sheet, while Financial Services and Technology Platform revenues are creating additional sources of income.

Recent product moves widen the opportunity further. SoFiUSD is now live for stablecoin settlement across SoFi Bank’s debit and credit card program on Mastercard’s network, with the program expected to exceed $25 billion in annualized volume. The Payward partnership adds institutional settlement and liquidity links, while new private-market funds broaden SoFi Invest.

The trade-off is that lending remains central to the economics. Lending generated $712 million of adjusted net revenues in the second quarter, and personal-loan originations were especially strong. This provides earnings power, but it also leaves SoFi more exposed than Intuit to credit performance, funding conditions and the economic cycle.

SoFi’s new businesses are promising, but many are still early. Investors need evidence that technology, payments, digital assets and fee-based services can become larger profit contributors without weakening credit discipline or returns.

How Do Estimates Compare for INTU & SOFI?The Zacks Consensus Estimate for INTU’s fiscal 2027 and 2028 sales implies year-over-year growth of 9.06% and 9.78%, respectively. Over the past 30 days, estimates for INTU’s fiscal 2027 and 2028 EPS have been revised northward. While the consensus mark for fiscal 2027 EPS suggests a 3.21% year-over-year decline, the same for fiscal 2028 EPS calls for a 12.30% year-over-year increase.

For Intuit:

Image Source: Zacks Investment Research

The Zacks Consensus Estimate for SoFi Technologies’ 2026 and 2027 sales indicates year-over-year growth of 35.52% and 20.16%, respectively. Over the past 30 days, estimates for SOFI’s 2026 and 2027 EPS have remained unchanged. The consensus mark for 2026 and 2027 EPS suggests a year-over-year increase of 53.85% and 35.91%, respectively.

For SoFi Technologies:

Image Source: Zacks Investment Research

Price Performance and Valuation of INTU & SOFIOver the past three months, INTU shares have risen 0.4%, while SOFI shares have declined 13.7%. In comparison, the S&P 500 composite has advanced 2% in the same time frame. 

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On a forward 12-month price-to-earnings basis, Intuit appears considerably cheaper than SoFi. INTU is trading at a forward 12-month price-to-earnings of 11.18X, which is below its one-year median of 20.89X. Meanwhile, SOFI is presently trading at a forward 12-month price-to-earnings of 20.92X, which is also below its one-year median of 27.43X.

The gap reflects SoFi’s stronger expected earnings growth, but it also means investors are paying a much higher price for that growth. Intuit’s lower multiple, established profitability and broader recurring-revenue base provide a better valuation cushion. SoFi’s premium could be justified if earnings scale rapidly, but it leaves the stock more exposed to execution or credit-related disappointments over coming quarters.

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ConclusionIntuit and SoFi offer distinct ways to participate in fintech growth. SoFi brings faster revenue expansion, strong member additions and growing opportunities across lending, banking, technology and digital assets. Intuit, however, has a more established earnings base, broader recurring revenues and multiple growth drivers across tax, small business, mid-market and consumer finance.

Its lower forward P/E multiple also offers a more attractive valuation compared with SoFi’s richer earnings multiple. Estimate revisions favor INTU over SOFI. While both stocks currently carry a Zacks Rank #3 (Hold), Intuit’s stronger profitability, diversified platform and comparatively reasonable valuation make INTU the better stock to consider over SOFI at present. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.