SoFi Technologies uvedla na investorské konferenci, že v prvních dvou čtvrtletích roku 2026 dosáhla zhruba 40% meziročního růstu tržeb a skóre Rule of 40 kolem 70. Firma zároveň zvýšila celoroční výhled tržeb při zachování ziskovosti.
CPI Comes In Cool: Why It Could Revive These 3 Rate-Sensitive StocksSoFi Technologies NASDAQ: SOFI CFO Chris Lapointe said the financial-services company entered the second half of 2026 with continued revenue growth, expanding product adoption and a mix of newer businesses that remain in earlier stages of development.
Speaking at an investor conference, Lapointe said SoFi generated approximately 40% year-over-year revenue growth in each of the first two quarters of 2026 and adjusted EBITDA margins of roughly 30%. He characterized the resulting “Rule of 40” score—revenue growth plus adjusted EBITDA margin—at about 70.
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Block’s Pivot to Profits and AI Is Turning HeadsLapointe said the company has exceeded a Rule of 40 score of 40 for 20 consecutive quarters. Since 2022, SoFi’s members, products and revenue have each compounded at more than 30% annually, he said.
Product Adoption and Cross-Buy Growth SoFi added 1.1 million members and 2.2 million products during the most recent quarter, marking the first time product additions were twice as high as member additions, according to Lapointe. Cross-buy reached 51%, meaning existing members accounted for 51% of newly opened products.
Robinhood, SoFi, and Webull Are Telling Very Different StoriesLapointe said members often enter the platform through broadly appealing offerings such as SoFi Money and SoFi Relay, then add products including credit cards and investing accounts. He said the company focuses on average revenue per product rather than average revenue per user. Excluding Relay, which does not generate revenue, average revenue per product rose 60% over the past two years, he said.
The company’s SoFi Plus subscription offering, launched April 1, had surpassed 200,000 paying subscribers at the end of the second quarter, representing $24 million in annualized revenue, Lapointe said. He added that 85% of new paid subscribers were existing SoFi members, while 25% added another product after becoming subscribers.
Balance Sheet, Capital and Lending Lapointe said SoFi has not shifted away from third-party Loan Platform Business, or LPB, partners, stating that demand from those partners exceeded the loans the company fulfilled during each of the past two quarters.
Instead, he said management is weighing risk-adjusted returns, borrower demand, capital-markets demand and the durability of revenue in determining which loans to retain on its balance sheet and which to distribute through LPB partners.
During the second quarter, SoFi originated $10.7 billion in personal loans. Of that total, $7.6 billion was held on the balance sheet and $3.1 billion moved through its LPB business.
Deposits account for 93% of SoFi’s funding stack, Lapointe said, with more than 90% of member deposits coming from direct-deposit relationships. The company also has unused warehouse-line capacity and access to securitizations and whole-loan sales, he said.
SoFi’s total risk-based capital ratio stood at 18.8%, compared with a 10.5% regulatory minimum. Lapointe said SoFi aims to operate in the low- to mid-teens over the long term and does not expect to need to raise equity capital under its current operating plan.
On personal lending, Lapointe described refinancing prime revolving credit-card debt as the company’s largest opportunity. He said prime borrowers with revolving debt carrying interest rates around 25% could potentially refinance into lower-rate fixed personal loans. He said SoFi’s growth plans do not depend on moving to lower-quality credit borrowers.
Guidance and Consumer Credit Lapointe said SoFi’s 2026 guidance now assumes one to two interest-rate hikes, compared with the two rate cuts assumed when the company initially issued its outlook. He said the company has raised its full-year revenue guidance while maintaining profitability expectations, despite higher expected rates and a higher effective tax rate.
The company’s ability to meet its second-half outlook does not require a favorable macroeconomic change, Lapointe said. He cited execution, continued member and product growth, and credit performance that remains in line with or better than expectations as key factors.
SoFi reported 90-day delinquencies of 40 basis points in the second quarter, down sequentially, and net charge-offs of 3.7%, down 70 basis points from the first quarter. Annualized spending across its debit and credit products reached $28 billion, and Lapointe said spending had not shown signs of slowing in the third quarter.
Technology, Crypto and AI Initiatives Lapointe said SoFi expects LPB volume growth in the second half as it expands beyond unsecured personal loans. The company announced a $3 billion funding arrangement for small-business loans and has begun distributing closed-end second mortgages through the platform.
He also highlighted SoFi’s consumer crypto trading platform and SoFiUSD stablecoin as complementary opportunities. While crypto trading broadens the company’s investing products, Lapointe said SoFiUSD is intended primarily as payments infrastructure that can support around-the-clock settlement. He said SoFi is already settling crypto trades through SoFiUSD.
SoFi’s Big Business Banking platform enables businesses to hold deposits, move funds through application programming interfaces and convert between fiat currency and digital assets within a regulated banking environment, Lapointe said. He said the business could generate both fee income and net interest income.
For SoFi Technology Solutions, Lapointe said 2026 is a transition and investment year ahead of expected stronger growth in 2027. The business includes banking core and ledger systems, payment processing, payments, risk and fraud offerings, and expanded into lending and servicing through the acquisition of Peach Finance.
Lapointe also said SoFi Coach, its artificial-intelligence financial guidance tool, had generated nearly 500,000 conversations since launch and received an approval rating above 90%. He said the company currently views the product primarily as a way to support engagement, retention, cross-buy and member lifetime value, though paid value-added services could be considered over time.
About SoFi Technologies (NASDAQ:SOFI)SoFi Technologies, Inc NASDAQ: SOFI is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company's core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.
SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.
This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected].
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SoFi zvýšila celoroční výhled tržeb, ale ponechala odhad upraveného EBITDA a EPS beze změny. Trh to vzal jako signál vyšších výdajů na růst a akcie po výsledcích klesly téměř o 10%.
SoFi (SOFI -1.57%) reported the best quarter in its history a few weeks ago, and the stock fell by nearly 10%. It has since rebounded, along with many other fintech stocks, but this continues a pattern of SoFi reporting earnings that blew past expectations, only to see its stock retreat afterward.
To be clear, there was a lot to like about SoFi's latest results, but that doesn't mean that the stock fell for no reason. Here's an overview of why SoFi fell after earnings, and why I've been adding shares to my position on any weakness.
Image source: The Motley Fool.
A record quarter by virtually every metricSoFi's second quarter left little room for disappointment. Just to name a few metrics that reached all-time highs, SoFi's revenue grew by 40% to $1.2 billion, adjusted EBITDA grew 44%, net income of $157 million was the highest it's ever been, and loan originations reached $14.8 billion.
The fintech platform now has 15.8 million members, up 35% over the past year. Brand awareness continues to improve, and SoFi's business has been firing on all cylinders.
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What's more, SoFi's cross-buy rate, which is the percentage of products opened by existing customers, has steadily improved from 35% to 51% over the past year. This means that not only is SoFi deepening relationships with its customers, but it is also improving its cost structure, as it's far more efficient to get an existing customer to apply for a loan than to find a new one.
The main reason SoFi's stock initially fell after earnings was its guidance, which may sound odd, given that it wasn't cut. In fact, management raised its full-year revenue guidance.
However, SoFi's guidance for adjusted EBITDA and EPS was held steady. In other words, higher revenue isn't translating to higher profits. SoFi's CFO explained that the company is spending more on growth initiatives than originally planned.
On one hand, it's easy to see why. The SoFi Plus premium membership product surpassed 200,000 paid subscribers in its first quarter. The cross-buy rate continues to expand, as previously noted. And loan originations are higher than ever. Holding profit expectations steady to fund projects that are delivering results is generally a smart move.
On the other hand, spending more to pursue growth adds uncertainty. Generally speaking, markets dislike uncertainty and will punish a stock (even one whose business is doing well) if it perceives an elevation in what could go wrong. And that's why SoFi's stock got beaten up after a stellar quarter.
The spending is workingSoFi's cross-buy rate, climbing from 35% to 51% over the past year, is clear evidence that its reinvestments are paying off. Members are adding more products within SoFi's ecosystem, and while the bank still has a lot of work to do in this regard, this is important progress toward its ultimate goal of becoming its members' primary bank.
Of course, the market is allowed to be skeptical. We're seeing this in many popular AI stocks that are ramping up capital spending to meet demand. There's always a chance that the spending won't produce the desired ROI. If SoFi's cross-buy growth stalls, or if overall member growth starts to decelerate, the decision to reinvest heavily will look like the wrong one in retrospect.
Having said that, SoFi's leadership team has done an excellent job of growing the top line, improving profitability over time, increasing brand awareness, and deepening engagement with its member base. I'm invested in SoFi for the next 10+ years, not because of what I think the company's profit will be next quarter, which is why I've recently added to my already substantial position.
SoFi a Payward oznámily strategické partnerství, které propojí bankovnictví, platby, likviditu a trhy s digitálními aktivy. Payward také zařadí SoFiUSD na Kraken a SoFi využije Kraken Prime jako další zdroj likvidity.
SoFi Technologies, Inc. (NASDAQ: SOFI), the everything app for digital financial services, and Payward, a unified financial infrastructure platform, today announced a strategic partnership designed to enhance banking, payments, liquidity, and digital asset markets.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260903466285/en/
Through the partnership, Payward will leverage SoFi’s Big Business Banking capabilities, join the SoFi Exchange Network (SEN) and list SoFiUSD on its multi-asset trading platform. SoFi will also use Kraken Prime, Payward’s full-service prime brokerage solution, as an additional source of digital asset liquidity, with qualified custody capabilities available as the relationship expands.
By joining SEN, SoFi’s real-time settlement network, Payward unlocks new pathways for institutional clients to clear and settle U.S. dollar transactions 24 hours a day, seven days a week. Extending settlement beyond traditional banking hours also enhances the money movement process, allowing clients to move money and manage liquidity on an always-on schedule.
The partnership also connects Kraken, one of the world’s largest digital asset platforms, to SEN. Kraken institutional clients will be able to use SEN’s real-time settlement rails to move USD and manage liquidity across both networks at any hour, extending settlement beyond traditional banking hours for entities that already operate around the clock.
“The financial system should not shut down when markets stay open,” said Anthony Noto, CEO of SoFi. “SoFi is building the trusted financial infrastructure for an always-on economy, combining the strength of a nationally chartered bank with technology that allows money to move seamlessly and efficiently. Our partnership with Payward is a powerful validation of that strategy and an important step toward a financial system where businesses can move money across networks and, over time, across borders without the delays and fragmentation of legacy infrastructure.”
“Money and markets are converging into a new financial paradigm, and the infrastructure underneath has to catch up,” said David Ripley, Co-CEO of Payward. “Collaborating with SoFi lets us close that gap, and it works in both directions. Millions of people will buy their first cryptoasset inside the app they already use for their paycheck, and the infrastructure behind that experience should connect them to deep, liquid markets built to operate at scale.”
Kraken Prime, one of the industry's leading prime brokerages, will serve as an additional source of liquidity behind SoFi's crypto offering. SoFi members can buy and sell crypto inside the SoFi app; Kraken Prime will enable better pricing for SoFi members on trades they already make on the app.
Payward will also list SoFiUSD on Kraken, expanding access to SoFi’s bank-issued stablecoin for millions of retail, professional and institutional clients using one of the world’s leading digital asset platforms. SoFiUSD is redeemable one-to-one for U.S. dollars and is designed to combine the utility of blockchain technology with the safeguards of a regulated financial institution.
SoFi launched Big Business Banking in April to bring its enterprise banking and digital asset capabilities together in one offering. The partnership with Payward puts that model to work at scale and creates a foundation for the companies to expand their work together across payments, treasury, lending and digital assets over time.
About SoFi
SoFi Technologies (NASDAQ: SOFI) is the everything app for digital financial services on a mission to help people achieve financial independence to realize their ambitions. 15.8 million members trust SoFi to borrow, save, spend, invest, and protect their money and buy, sell and hold their crypto – all in one app – and get access to financial planners, exclusive experiences, and a thriving community. Banks, fintechs, and brands use innovative capabilities from SoFi Tech Solutions to serve over 134 million global accounts. For more information, visit www.sofi.com or download our iOS and Android apps.
Payward, Inc. is a unified financial infrastructure platform that powers a family of products advancing an open, global financial system. Built on a single shared architecture, Payward enables customers to hold, trade, earn, pay, and invest across asset classes without friction or fragmentation.
At its core, Payward provides the infrastructure layer behind Kraken and a growing set of purpose-built products, including NinjaTrader, Breakout, xStocks, and CF Benchmarks.
Payward separates infrastructure from product expression. Each product surface is designed for a specific customer segment, regulatory regime, and use case, while operating on the same global foundation:
One global liquidity poolOne unified risk and margin engineOne collateral and settlement systemOne compliance and licensing frameworkThis shared architecture allows Payward to scale efficiently, launch new products at low marginal cost, and serve diverse global markets while maintaining consistent risk management, regulatory integrity, and operational resilience.
Disclosure:
Availability of Other Information About SoFi
Investors and others should note that SoFi communicates with investors and the public using its website (https://www.sofi.com), the investor relations website (https://investors.sofi.com), and on social media (X and LinkedIn), including but not limited to investor presentations and investor fact sheets, Securities and Exchange Commission filings, press releases, public conference calls and webcasts. The information that SoFi posts on these channels and websites could be deemed to be material information. As a result, SoFi encourages investors, the media, and others interested in SoFi to review the information that is posted on these channels, including the investor relations website, on a regular basis. This list of channels may be updated from time to time on SoFi’s investor relations website and may include additional social media channels. The contents of SoFi’s website or these channels, or any other website that may be accessed from its website or these channels, shall not be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended.
Certain of the statements above are forward-looking and as such are not historical facts. This includes, without limitation, statements regarding expectations for the partnership between SoFi and Payward, as well as the roll-out of future products, SoFi’s ability to navigate the regulatory environment related to the products it launches, demand for SoFi and Payward products, expectations regarding the future of financial services and the adoption of digital assets, and the financial position, business strategy and plans and objectives of management for SoFi’s and Payward’s future operations. These forward-looking statements are not guarantees of performance. Such statements can be identified by the fact that they do not relate strictly to historical or current facts. Words such as “expect”, “could”, “continue”, “future”, “may”, “plan”, “will”, “will be”, “will continue”, and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Factors that could cause actual results to differ materially from those contemplated by these forward-looking statements include: (i) the impact on each of SoFi’s and Payward’s business as a result of the regulatory environment, changes in governmental policies, changes in personnel and resources of the governmental agencies that regulate us, and complexities with compliance related to such environment; (ii) SoFi’s and Payward’s ability to continue to drive brand awareness and realize the benefits of their respective marketing and advertising campaigns; (iii) SoFi’s and Payward’s ability to manage planned products and expectations regarding the development and expansion of its business effectively; (iv) SoFi’s and Payward’s ability to predict the demand for new products and the future of the financial services industry; (v) SoFi’s and Payward’s ability to develop new products, features and functionality that are competitive and meet market needs; (vi) SoFi’s and Payward’s ability to maintain the security and reliability of their respective products; and (vii) the outcome of any legal or governmental proceedings instituted against SoFi or Payward. The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties set forth in the section titled “Risk Factors” in SoFi’s last annual report on Form 10-K as filed with the Securities and Exchange Commission, and those that are included in any future filings with the Securities and Exchange Commission. These forward-looking statements are based on information available as of the date hereof and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing SoFi’s or Payward’s views as of any subsequent date, and we do not undertake any obligation to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.
SOFI-F
View source version on businesswire.com: https://www.businesswire.com/news/home/20260903466285/en/
Ve 2. čtvrtletí SoFi otevřeli stávající členové 51 % nových produktů, oproti 35 % před rokem. Neúročené produkty nyní tvoří 87 % všech produktů a podpořily růst upravených čistých výnosů o 40 % meziročně.
Key Takeaways SoFi saw 51 of new products opened by existing members in Q2, up from 35% a year earlier.SoFi's non-lending offerings now account for 87% of total products, supporting lower-cost engagement.SoFi's adjusted net revenues rose 40% year over year, while adjusted EBITDA increased 44%. SoFi Technologies (SOFI - Free Report) is increasingly moving beyond its roots as an online lender toward becoming a broad digital financial-services platform. The company’s strategy rests on attracting members through products such as checking and savings, investing and financial planning, and then encouraging them to use additional services across the platform. As that ecosystem expands, the opportunity to increase customer engagement and lifetime value also grows.
This approach differentiates SoFi from fintech peers with more concentrated business models. Upstart Holdings (UPST - Free Report) remains more closely tied to AI-driven lending, while Affirm Holdings (AFRM - Free Report) is primarily associated with buy-now-pay-later financing. In contrast, SoFi combines banking, investing, lending, payments and financial technology infrastructure under one umbrella.
Yet SOFI stock has struggled in 2026, declining sharply despite continued business expansion. Its performance has been broadly weak alongside Upstart Holdings, while Affirm Holdings has held up comparatively better. This disconnect between operating progress and share price performance makes SoFi’s improving product flywheel particularly important to the investment debate.
Year-to-date Stock Price Performance
Image Source: Zacks Investment Research
Cross-Buy Is Becoming Central to SoFi’s Growth StoryThe strongest part of SoFi’s strategy is no longer simply adding new members. The more important development is that existing customers are increasingly adopting additional products.
SoFi’s model starts with products that can attract users frequently and at relatively low acquisition costs, such as SoFi Money, Relay and Invest. Once customers enter the ecosystem, the company can introduce lending, credit cards, investing services and other offerings without having to spend as much to acquire that customer again.
Recent trends support this strategy. In the second quarter, 51% of new products were opened by existing members compared with 35% a year earlier. Management also said products per member have accelerated over the past two quarters, suggesting that the benefits of its “everything app” strategy are becoming more visible.
This matters because higher cross-buy can improve economics in several ways. It raises revenue per customer, spreads acquisition costs across more products and creates opportunities to build longer relationships. This gives SoFi a potential advantage over Upstart Holdings, where revenues remain more dependent on credit origination activity, and Affirm Holdings, whose growth is closely connected with merchant volumes and consumer financing demand.
SOFI’s New Products Are Giving Flywheel More FuelSoFi is also widening the number of ways members can interact with its platform. The relaunched SoFi Plus subscription is one example. More than 200,000 members had adopted the paid offering after one quarter, with most coming from SoFi’s existing customer base. A portion of those subscribers subsequently opened another SoFi product.
SoFi Coach represents another effort to deepen engagement by using customer financial data to provide personalized guidance. Meanwhile, the Invest platform continues to expand through new investment tools and broader asset access. Its August-announced private-market offerings from CAZ Investments and AngelList Asset Management add another dimension to the investing business and could help SoFi capture more customer assets over time.
These products are important because 87% of SoFi’s total products are now non-lending offerings. Such products tend to be used more frequently and generally carry lower acquisition costs than lending products, helping bring users into the ecosystem before they potentially adopt higher-value services later.
Diversification Could Make Earnings More Durable for SOFIAnother encouraging part of the story is SoFi’s attempt to reduce its dependence on traditional balance sheet lending. The Loan Platform Business allows the company to originate loans for partners and earn fee income without retaining all of the credit exposure.
SoFi is extending that model beyond personal loans into small-business lending and home-equity products. Management believes this can increase capital-light fee revenues while also bringing more members into the broader ecosystem.
At the same time, Financial Services and Technology Solutions are intended to become a larger portion of the revenue mix. This could gradually make SoFi less sensitive to lending cycles and funding conditions. Relative to Upstart Holdings and Affirm Holdings, SoFi offers a broader mix of revenue opportunities, although that diversification makes execution more complex.
Quarterly performance provides evidence that the strategy is progressing. Adjusted net revenues increased 40% year over year in the latest quarter, while adjusted EBITDA rose 44%. The more relevant takeaway is that SoFi is generating enough profitability to keep investing in new products without abandoning earnings discipline.
SOFI’s Estimate Revisions Depict an Improving OutlookOver the past 60 days, estimates for SOFI’s 2026 and 2027 EPS have been revised marginally upward. The consensus mark for 2026 and 2027 EPS suggests a year-over-year increase of 53.85% and 34.86%, respectively.
Image Source: Zacks Investment Research
Valuation Keeps Expectations ElevatedSOFI trades at 4.24X forward 12-month price-to-sales versus 4.67X for AFRM and 1.65X for UPST.
The key issue is that investors already assign significant value to SoFi’s growth potential. Its valuation remains above UPST’s and closer to AFRM’s, meaning continued member growth, stronger cross-buy and improving margins are necessary to support the premium.
There are also execution risks. Technology Solutions still needs to become a stronger growth contributor, lending remains exposed to credit conditions, and rapid product expansion requires sustained investment. If cross-buy slows or customer acquisition costs rise, the economics of the flywheel could become less attractive.
Valuation
Image Source: Zacks Investment Research
What Should Investors Do With SOFI Now?SoFi’s investment case is becoming more balanced as its product ecosystem begins to generate stronger cross-buy and deeper customer engagement. The combination of banking, investing, lending and newer subscription and advisory products gives it more growth paths than UPST and a broader financial-services model than AFRM. Greater fee-based revenues could also make earnings more durable over time.
Still, the current valuation assumes that much of this progress will continue, while execution and credit risks remain. Existing investors may consider retaining their exposure, while prospective investors could wait for a more attractive entry point or further evidence that the flywheel can sustain its pace.
At present, SOFI carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Canada Pension Plan Investment Board ve 2. čtvrtletí nově koupil 273 500 akcií SoFi Technologies za zhruba 4,9 mil. USD. SoFi zároveň oznámila výnosy 1,21 mld. USD a upravený zisk na akcii 0,12 USD, obojí nad odhady.
Canada Pension Plan Investment Board acquired a new stake in SoFi Technologies, Inc. (NASDAQ:SOFI – Free Report) in the 2nd quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor acquired 273,500 shares of the company’s stock, valued at approximately $4,904,000.
Several other hedge funds have also made changes to their positions in the business. Brighton Jones LLC grew its stake in shares of SoFi Technologies by 2.0% in the 4th quarter. Brighton Jones LLC now owns 719,288 shares of the company’s stock valued at $11,077,000 after purchasing an additional 14,281 shares during the last quarter. Caxton Associates LLP acquired a new stake in shares of SoFi Technologies during the 1st quarter valued at approximately $129,000. Empowered Funds LLC boosted its position in SoFi Technologies by 5.2% during the first quarter. Empowered Funds LLC now owns 33,126 shares of the company’s stock worth $385,000 after purchasing an additional 1,631 shares in the last quarter. Franklin Resources Inc. raised its stake in shares of SoFi Technologies by 23.2% during the 2nd quarter. Franklin Resources Inc. now owns 13,796 shares of the company’s stock worth $251,000 after buying an additional 2,596 shares during the last quarter. Finally, Arrowstreet Capital Limited Partnership acquired a new stake in SoFi Technologies in the 2nd quarter valued at about $4,633,000. Institutional investors and hedge funds own 38.43% of the company’s stock.
SoFi Technologies News Roundup Here are the key news stories impacting SoFi Technologies this week:
Positive Sentiment: Strong post-earnings momentum: SoFi’s shares have outperformed since its latest earnings report, which showed $1.21 billion in revenue and $0.12 in adjusted earnings per share, both ahead of consensus estimates. Revenue increased 42.5% year over year, supporting the bullish case for continued operating growth. SoFi Technologies Up 16.5% Since Last Earnings Report Positive Sentiment: SoFi Plus could add recurring revenue: Early traction for the company’s paid membership program may increase customer engagement, cross-selling and adoption of additional financial products. Investors are watching whether membership growth can diversify revenue and support longer-term margins. SoFi Technologies’ SoFi Plus Neutral Sentiment: Analyst consensus remains cautious: SoFi has received a consensus “Hold” recommendation, suggesting analysts see a balanced risk-reward profile following the rebound rather than an unambiguously attractive entry point. SoFi Receives Consensus Hold Recommendation Neutral Sentiment: Relative-value debate: Comparisons with Sezzle highlight differing growth models, diversification and risk profiles. The discussion does not provide a direct SOFI catalyst but may influence fintech-sector positioning. Sezzle Versus SoFi Negative Sentiment: Profit-taking and valuation concerns: After the recent rebound and move back above key moving averages, some investors may be locking in gains. A bearish analysis argues that even strong execution is not enough to justify a more aggressive position, while the stock’s elevated growth expectations leave it vulnerable to pullbacks. SoFi Everything Went Right and I’m Still Cutting to Hold Analyst Ratings Changes Several equities analysts have weighed in on the company. Piper Sandler started coverage on SoFi Technologies in a research report on Monday, August 17th. They set an “overweight” rating and a $22.00 price target for the company. Citigroup dropped their price target on shares of SoFi Technologies from $37.00 to $30.00 and set a “buy” rating for the company in a research report on Monday, May 4th. Wells Fargo & Company cut their price objective on SoFi Technologies from $18.00 to $17.00 and set an “equal weight” rating on the stock in a report on Thursday, July 30th. Truist Financial raised their target price on shares of SoFi Technologies from $18.00 to $19.00 and gave the company a “hold” rating in a research note on Wednesday, August 12th. Finally, Weiss Ratings raised SoFi Technologies from a “hold (c-)” rating to a “hold (c)” rating in a research report on Tuesday, August 11th. Eight investment analysts have rated the stock with a Buy rating, ten have assigned a Hold rating and three have issued a Sell rating to the company’s stock. According to MarketBeat, the company has a consensus rating of “Hold” and an average price target of $22.42. Check Out Our Latest Stock Analysis on SoFi Technologies
Insider Buying and Selling In other news, CTO Jeremy Rishel sold 102,123 shares of the stock in a transaction that occurred on Wednesday, June 17th. The stock was sold at an average price of $17.78, for a total transaction of $1,815,746.94. Following the sale, the chief technology officer directly owned 895,089 shares in the company, valued at approximately $15,914,682.42. This represents a 10.24% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, EVP Kelli Keough sold 11,286 shares of the firm’s stock in a transaction on Thursday, August 20th. The shares were sold at an average price of $18.00, for a total value of $203,148.00. Following the completion of the sale, the executive vice president owned 356,442 shares in the company, valued at $6,415,956. The trade was a 3.07% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 136,505 shares of company stock worth $2,418,096 over the last quarter. Insiders own 2.50% of the company’s stock.
SoFi Technologies Price Performance NASDAQ:SOFI opened at $18.06 on Monday. SoFi Technologies, Inc. has a one year low of $14.88 and a one year high of $32.73. The company has a debt-to-equity ratio of 0.30, a quick ratio of 0.10 and a current ratio of 0.74. The company has a market capitalization of $23.33 billion, a price-to-earnings ratio of 37.62 and a beta of 2.17. The stock has a 50-day simple moving average of $17.84 and a 200 day simple moving average of $17.54.
SoFi Technologies (NASDAQ:SOFI – Get Free Report) last posted its quarterly earnings results on Wednesday, July 29th. The company reported $0.12 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.11 by $0.01. The business had revenue of $1.21 billion for the quarter, compared to analyst estimates of $1.11 billion. SoFi Technologies had a return on equity of 6.22% and a net margin of 14.78%.The business’s revenue was up 42.5% compared to the same quarter last year. During the same period in the prior year, the company posted $0.08 EPS. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. Sell-side analysts predict that SoFi Technologies, Inc. will post 0.61 EPS for the current fiscal year.
SoFi Technologies Profile (Free Report)
SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.
SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.
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SoFi Technology Platform chce být „AWS finančních řešení“ a spravovat účty, platby, úvěry i platební styk podle potřeb klientů. Divize ale ve 2. čtvrtletí meziročně klesla o 23 % po ztrátě velkého zákazníka.
Former Visa executive Kathleen Pierce-Gilmore is three months into her new role as president of SoFi Technology Solutions. The premise guiding her strategy is that banks, credit unions and software platforms each know their customers in different ways, and SoFi can provide the financial technology to help them act on that knowledge.
For example, a community bank, credit union or software platform may have customer knowledge SoFi doesn’t. And SoFi Technology Solutions can provide the accounts, payments, lending and money-movement infrastructure behind the financial products they offer.
In short: apply a range of technology to different customer needs. Pierce-Gilmore discussed that approach in her first official interview in her new role, joining PYMNTS CEO Karen Webster for a Monday Conversation. Her shorthand for the model is to serve as she put it, as the “AWS of financial solutions.”
The analogy reflects that range SoFi has assembled. The company spans account and ledger capabilities, debit, credit and prepaid processing, lending through Peach, money movement including ACH, FedNow and wires, and functions such as fraud and disputes. Pierce-Gilmore’s objective is to make those capabilities usable in different combinations depending on what a client is trying to provide.
“Anytime someone is creating a financial solution, it is just a matter of putting certain ingredients together,” Pierce-Gilmore told Webster. The strategy depends in part on which customers need those ingredients and what they’re trying to build.
Pierce-Gilmore divides prospective customers into two broad groups. Community banks, credit unions and other financial institutions have financial services at the center of the customer relationship. A second group includes companies whose primary business is something else but whose relationship with customers can create a useful context for providing financial services.
A vertical software provider illustrates the difference. Pierce-Gilmore cited software used by her hairdresser that can see appointments, prices, repeat customers, employees and capacity. Those operating data can inform more than the initial decision to extend working capital. Pierce-Gilmore said the same context can inform repayment and forecasting, allowing the provider to serve the business with information a conventional financial provider may not have.
Banks and credit unions bring different advantages. A community bank may understand a particular geography and its businesses. A credit union may know members through an employer, profession or affinity. Pierce-Gilmore’s distinction isn’t about which model has better information. It is about recognizing that different customer relationships produce different information and therefore different requirements from the technology underneath the financial product.
That thinking is also informed by a recent setback.
SoFi’s Technology Platform business declined 23% year over year in the second quarter after losing a large client. Pierce-Gilmore said the client had made financial services central to its own business and eventually decided to build internally much of the technology it had previously obtained from SoFi.
“It did leave a hole,” she said.
Pierce-Gilmore said the experience has influenced how she thinks about customer segments. She wants clients whose need for outside technology can endure as they become larger and more sophisticated.
“We want to work with clients where it’s a very long-term partnership, where we can continue to support them as they grow and evolve,” she said.
Seeing the Technology From the Client Side Pierce-Gilmore’s new role has also changed her vantage point on a problem she encountered throughout her career: financial institutions can decide to modernize and still struggle with the execution.
SoFi is going through its own core conversion. Pierce-Gilmore now sits in internal meetings where product, technology and management teams are dealing with migration and regulatory requirements rather than seeing those issues only from the provider side.
“I get to be in the room when the client is going through this experience,” she told Webster. Pierce-Gilmore said SoFi Technology Solutions can incorporate what it learns into its own migration and compliance capabilities.
“Even when you have the courage and you are taking brave steps forward and you’re taking those risks, it’s really freaking hard,” Pierce-Gilmore said. “It’s complex. There’s a lot of pressures.”
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Webster asked how that experience changes Pierce-Gilmore’s responsibility for enabling not only SoFi but partners that want to provide financial capabilities within their own ecosystems.
The answer is showing up in practical requirements around migration, compliance and implementation.
Consumer behavior is changing the requirements as well.
SoFi Technology Solutions’ Q2 debit data point to consumers using debit across a wider range of purchases rather than separating debit and credit by category. Card-on-file represents 25% of transactions and more than 30% of debit dollars on the platform. The numbers point to another change in debit: more spending can originate from the account without the consumer making a fresh decision to present the card for every purchase.
Webster noted that debit itself now includes features that can alter how consumers use it, including rewards and the ability to pay over time.
Pierce-Gilmore puts those developments within a broader financial-health framework of “spending less than you make and investing the rest.” For providers, however, the immediate challenge is supporting more ways for consumers to use the same underlying account.
Artificial intelligence agents could add another variation.
Pierce-Gilmore doesn’t expect agentic commerce to require a separate payments architecture. She does expect existing systems to distinguish between transactions initiated by people and those initiated on their behalf by agents. Credentials, fraud controls and disputes are among the areas that could be affected.
Disputes provide a concrete example. Evidence used to resolve a claim today can include what a consumer ordered, what a merchant delivered and records surrounding the transaction. Delegating the purchase to an AI agent changes the record of who made which decision.
“When it’s an agent, it’s a different kind of evidence,” Pierce-Gilmore said.
Pierce-Gilmore expects the next six to 12 months to begin showing whether the pieces she calls financial “ingredients” can work as the broader platform she envisions. She wants live examples of clients using combinations of SoFi Technology Solutions’ capabilities to serve customers they already know.
Watch the full interview with Kathleen Pierce-Gilmore to learn more about:
How customer data held by software platforms can inform financial products for small businesses. What SoFi’s own core conversion is teaching its technology business about migration and compliance. Why AI agents could require changes to credentials, fraud controls and dispute evidence.
SoFi začala ve druhém čtvrtletí 2026 vypořádávat obchodování v SoFiUSD a Big Business Banking zpracovává transakce na síti SoFi Exchange Network 24/7. Ke konci čtvrtletí bylo v oběhu přibližně 300 milionů SoFiUSD.
Key Takeaways SoFi began settling trading in SoFiUSD as Big Business Banking enabled 24/7 transactions on its network.About $300 million of SoFiUSD was in circulation, creating an initial liquidity pool for the ecosystem.Fee-based revenue reached $472 million, as payments and technology services could support further growth. SoFi Technologies’ (SOFI - Free Report) stablecoin strategy is moving from product launch to real-world payments. During the second quarter of 2026, SoFi began settling its trading business in SoFiUSD, while Big Business Banking began processing transactions on the SoFi Exchange Network. That gives commercial clients the ability to move money in real time, 24/7, within SoFi’s regulated banking environment.
SoFiUSD is backed by cash at the Federal Reserve, giving it zero credit, liquidity or duration risk. The company also describes SoFiUSD as the first stablecoin issued by a nationally chartered bank on a public, permissionless blockchain. Together, those features give SOFI a regulated base as it tried to build faster and lower-cost payment rails.
The strategy becomes more interesting when combined with Big Business Banking. Commercial clients can hold funds in insured business deposit accounts, move fiat and digital assets through API-driven payments and convert between them on one platform. Roughly $300 million of SoFiUSD was already in circulation at the end of the quarter, providing the ecosystem with an initial pool of liquidity.
For SOFI, the key question is whether payments can become a meaningful fee-based business. In second-quarter 2026, fee-based revenues reached $472 million or 39% of adjusted net revenues, up 22% from the prior quarter. Financial Services and Technology Platform revenues together accounted for about $551 million or 46% of adjusted net revenues. Management expects Financial Services and Technology Platform revenues to exceed 50% of total revenues over time.
SoFiUSD could support that shift if activity grows, as the company sees payments, banking infrastructure and technology services as interconnected opportunities. Big Business Banking also expands the enterprise offering SoFi Tech Solutions’, potentially adding fee revenues and net interest income.
How Are Competitors Faring?PayPal Holdings (PYPL - Free Report) is a key SoFi competitor in digital finance, operating PYUSD, its U.S.-dollar stablecoin, across payments, transfers and merchant settlement. In March 2026, PayPal expanded PYUSD access to 70 markets, strengthening its cross-border proposition. Its August merchant-settlement feature also offers eligible merchants 4% annual rewards on PYUSD balances.
Coinbase Global (COIN - Free Report) competes with SoFi through crypto trading, payments, custody and stablecoin infrastructure centered on USDC. Recent deals include MassPay’s June 2026 integration for global USDC payouts and Marex’s July 2026 adoption of USDC for regulated derivatives collateral. Coinbase reported that the average USDC held in its products reached a record $20 billion in the second quarter of 2026.
SOFI’s Price Performance, Valuation, and EstimatesShares of SOFI have gained 15.2% in the past three months, outperforming the broader industry while underperforming the S&P 500 Index.
Image Source: Zacks Investment Research
From a valuation standpoint, SOFI trades at a forward price-to-earnings ratio of 24.63X, well above the industry’s 16.98X. It carries a Value Score of F.
Image Source: Zacks Investment Research
SOFI’s estimate revisions reflect a favorable trend for full-year 2026. The Zacks Consensus Estimate for full-year 2026 EPS gained a cent to 60 cents over the past month.
Image Source: Zacks Investment Research
SOFI stock currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
SoFi Plus po znovuzavedení ve 2. čtvrtletí 2026 získal 206 000 předplatitelů. Zhruba 85 % z nich byli stávající klienti a 25 % stávajících členů si poté přidalo další produkt.
Key Takeaways SoFi Plus reached 206,000 paid subscribers after relaunching in the second quarter of 2026.About 85% of subscribers were existing members, and 25% added another product afterwards.SOFI aims for 1 million members within a year, implying about $120 million in annual revenue. SoFi Technologies (SOFI - Free Report) is betting that customers will pay for more value inside its financial services app. The initial numbers for SoFi Plus are encouraging. After relaunching the premium membership in the second quarter of 2026, SoFi ended the period with 206,000 paid subscribers, signaling solid early demand.
The company said most of its SoFi Plus subscribers are existing members. About 85% of subscribers were already using SoFi, according to management. That matters because the subscription is designed to increase awareness and use of other products rather than simply bring new customers into the platform.
There are early signs that the strategy is working. Management said 25% of existing members who joined SoFi Plus added another product afterwards, with SoFi Invest benefiting the most. SoFi Plus also generated more than $24 million in annualized revenues after its first quarter under the paid subscription model.
The opportunity lies within a fast-growing customer base. SOFI Technologies added a record 1.1 million members during second-quarter 2026, taking total membership to 15.8 million. It also added 2.2 million products, while cross-buy reached 51%, meaning more than half of new products were opened by existing members.
Management now wants SoFi Plus to expand significantly. CEO Anthony Noto said he would be disappointed if membership does not reach one million within a year, which would imply about $120 million in annual revenues. Scaling toward that level will depend on whether enhanced rates, rewards and product benefits continue to convince members to pay.
How Are Competitors Faring?Robinhood Markets (HOOD - Free Report) is emerging as a formidable SoFi competitor by expanding beyond trading into banking, retirement, advisory, crypto and private markets. Its June 2026 acquisition of WonderFi added Canadian digital-asset capabilities and further broadened international reach. Funded customers reached a record 28.4 million in second-quarter 2026, up 1.9 million year over year.
Chime Financial, Inc. (CHYM - Free Report) is intensifying competition with SoFi by deepening its primary-account relationship and expanding into investing, lending and employer-linked financial services. In second-quarter 2026, Chime Enterprise signed Allied Universal and another national retailer as employer partners. Active Members rose 20% year over year to 10.4 million, adding 1.7 million net members.
SOFI’s Price Performance, Valuation, and EstimatesShares of SOFI have gained 13.9% in the past three months, outperforming the broader industry while underperforming the S&P 500 Index.
Image Source: Zacks Investment Research
From a valuation standpoint, SOFI trades at a forward price-to-earnings ratio of 25.41X, well above the industry’s 17.02X. It carries a Value Score of F.
Image Source: Zacks Investment Research
SOFI’s estimate revisions reflect a favorable trend for full-year 2026. The Zacks Consensus Estimate for full-year 2026 EPS gained a cent to 60 cents over the past month.
Image Source: Zacks Investment Research
SOFI stock currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
SoFi Technologies za druhé čtvrtletí zvýšila upravené čisté tržby o 40 % na 1,21 miliardy USD a zvedla celoroční výhled tržeb na 4,75 až 4,85 miliardy USD.
It has been about a month since the last earnings report for SoFi Technologies, Inc. (SOFI - Free Report) . Shares have added about 16.5% in that time frame, outperforming the S&P 500.
But investors have to be wondering, will the recent positive trend continue leading up to its next earnings release, or is SoFi Technologies due for a pullback? Before we dive into how investors and analysts have reacted as of late, let's take a quick look at its latest earnings report in order to get a better handle on the important drivers.
SoFi Technologies' Q2 Earnings Meet EstimateSoFi delivered second-quarter 2026 adjusted earnings per share (EPS) of 12 cents. The metric outpaced the Zacks Consensus Estimate by 9.1%. Adjusted net revenues increased 40% year over year to $1.21 billion. The figure surpassed the Zacks Consensus Estimate of $1.11 billion by 8.3%. Total net revenues were $1.22 billion, rising 43% year over year.
Profitability also improved despite continued investment in growth initiatives. Adjusted EBITDA increased 44% to $357.8 million, and adjusted EBITDA margin reached 30% compared with 29% in the prior-year quarter.
Net interest margin remained healthy at 5.98%, up 12 basis points year over year and 4 basis points sequentially. This supported a 52% increase in net interest income to $788.2 million.
Management highlighted second-quarter 2026 as the company’s 19th consecutive quarter meeting the Rule of 40 benchmark. The Rule of 40 score was 70, based on 40% adjusted net revenue growth and a 30% adjusted EBITDA margin.
Member Growth & Cross-Buy AccelerateMember acquisition remained one of the strongest indicators of platform momentum. SoFi added 1.1 million new members in the second quarter of 2026, bringing total members to 15.8 million, up 35% year over year.
Product growth was even stronger. The company added a record 2.2 million products in the second quarter of 2026, bringing total products to 24.4 million, up 42% year over year. Products per member reached an all-time high of 1.54.
The reported quarter marked the first time SoFi added twice as many products as members. Existing members opened 51% of new products, compared with 35% in second-quarter 2025, showing improving cross-buy trends across the platform.
Management pointed to SoFi Plus and SoFi Coach as important drivers of deeper engagement. SoFi Plus surpassed 200,000 paid members, while SoFi Coach generated more than 500,000 conversations with more than 90% positive feedback.
Lending Remains the Main Growth DriverThe Lending segment continued to drive consolidated performance in second-quarter 2026. Adjusted net revenue increased 59% year over year to $711.7 million, while contribution profit rose 63% to $399 million.
Total loan originations reached a record $14.8 billion, up 69% year over year. Personal loan originations increased 54% to $10.7 billion, student loan originations surged 170% to $2.7 billion and home loan originations rose 74% to $1.4 billion.
Credit metrics remained supportive. The personal loan net charge-off rate was 2.62%, down 21 basis points year over year and 41 basis points sequentially. Student loan net charge-offs were 0.61%, down 33 basis points year over year.
The loan platform business also remained an important growth lever. SoFi sold or transferred $4.1 billion of personal and home loans, including $3.1 billion through the loan platform business.
Financial Services Adds DiversificationThe Financial Services segment continued to broaden SoFi’s revenue base. Net revenues increased 29% year over year to $466.3 million, supported by deposit growth, interchange, brokerage and referral activity.
Contribution profit rose 13% year over year to $212.7 million. Contribution margin declined to 46% from 52% in prior-year period, reflecting higher spending and investment in product innovation.
As of June 30, 2026, deposits reached $45.5 billion, up 21% from Dec. 31, 2025. Deposits also increased $5.3 billion sequentially, supporting SoFi’s funding base and balance sheet flexibility.
Transactional revenue trends were also strong. Interchange revenues increased 55% year over year, while brokerage revenues rose roughly 2.5 times year over year as SoFi Invest gained traction.
Technology Platform Still Faces PressureThe Technology Platform segment remained the weakest area in the reported quarter. Net revenues declined 23% year over year to $84.5 million, reflecting the impact of a large client that transitioned off the platform before year-end 2025.
Contribution profit fell 65% year over year to $11.8 million. Contribution margin declined to 14% from 30% in prior-year quarter, underscoring the near-term pressure from lost scale and transition costs.
Technology Platform accounts totaled 135 million, down 16% year over year but up 2 million sequentially. The sequential improvement suggests some stabilization, though the segment continues to lag SoFi’s stronger lending and financial services businesses.
Management relaunched the business under the unified SoFi Tech Solutions brand. The platform now emphasizes processing, core ledger, payments hub and risk and fraud capabilities.
Balance Sheet ImproveSoFi ended the second quarter with $60.95 billion in total assets, up from $50.66 billion at Dec. 31, 2025. Loans held for sale increased 30% from year-end 2025 to $29.74 billion, reflecting continued loan origination growth.
Capital levels remained strong. The total risk-based capital ratio was 18.8%, while available liquidity was $13.7 billion. Cash flow from operations was negative $6.2 billion, reflecting a high loan pipeline build.
2026 Guidance RaiseManagement raised full-year 2026 adjusted net revenue guidance to $4.75 billion to $4.85 billion, implying 32-35% year-over-year growth. The prior outlook implid approximately 30% growth.
The company maintained full-year 2026 guidance for adjusted EBITDA of approximately $1.6 billion, adjusted net income of approximately $825 million and adjusted EPS of approximately 60 cents. Management also continues to expect total members to increase by at least 30% year over year in fiscal 2026.
How Have Estimates Been Moving Since Then?Since the earnings release, investors have witnessed a downward trend in estimates review.
VGM ScoresCurrently, SoFi Technologies has a poor Growth Score of F, however its Momentum Score is doing a lot better with a C. However, the stock was allocated a grade of F on the value side, putting it in the bottom 20% quintile for value investors.
Overall, the stock has an aggregate VGM Score of F. If you aren't focused on one strategy, this score is the one you should be interested in.
OutlookEstimates have been broadly trending downward for the stock, and the magnitude of these revisions looks promising. Notably, SoFi Technologies has a Zacks Rank #3 (Hold). We expect an in-line return from the stock in the next few months.
Performance of an Industry PlayerSoFi Technologies belongs to the Zacks Financial - Miscellaneous Services industry. Another stock from the same industry, Rithm (RITM - Free Report) , has gained 1.4% over the past month. More than a month has passed since the company reported results for the quarter ended June 2026.
Rithm reported revenues of $1.28 billion in the last reported quarter, representing a year-over-year change of +5.4%. EPS of $0.60 for the same period compares with $0.54 a year ago.
Rithm is expected to post earnings of $0.51 per share for the current quarter, representing a year-over-year change of -5.6%. Over the last 30 days, the Zacks Consensus Estimate has changed -6.8%.
Rithm has a Zacks Rank #3 (Hold) based on the overall direction and magnitude of estimate revisions. Additionally, the stock has a VGM Score of D.
SoFi Technologies ve 2. čtvrtletí zvýšila upravený čistý zisk o 65 % na 160 milionů USD. Firma také uvedla, že její upravený EPS má v letech 2025 až 2028 růst v průměru o 40 % ročně.
At the end of July, SoFi Technologies (SOFI -3.55%) reported second-quarter financial results. There is really nothing to complain about. All signs still point to a business that's firing on all cylinders, as it continues to find tremendous success in the competitive and vast financial services industry.
But one number stands out. Here's the single data point that matters most in the coming year for investors in this popular fintech stock.
Image source: Getty Images.
Pay attention to the bottom line When it comes to earnings season, it's extremely difficult to identify one number that investors should focus on. Businesses blast their shareholders with a firehose of information, which requires having the ability to identify the key variables.
Furthermore, investors shouldn't be thinking only about the next 12 months. It's best to own companies with at least a five-year time horizon, letting the fundamentals do the work to compound share prices.
Still, I believe profit growth is perhaps the most critical metric to follow when tracking SoFi's performance in the coming year. It provides a window into how the business is doing. And this figure is what drives stock returns over time.
Adjusted net income soared 65% year over year to $160 million in Q2. This translates to a net profit margin of 13%. The fourth quarter of 2023 was the first period that SoFi started reporting positive earnings under generally accepted accounting principles (GAAP). That wasn't a one-off event. The company's bottom line has exploded, supporting the perspective that SoFi is a quality enterprise.
Customer growth has been the main catalyst. SoFi added 1.1 million customers in the most recent quarter, bringing the total to 15.8 million. This led to deposit and lending growth, bolstering revenue gains. The top line, which came in at $1.2 billion in the second quarter, set a quarterly record.
That gives SoFi a budding scale advantage. It doesn't operate physical bank branches, allowing the business to avoid costly overhead. And as its offerings increase, it has more opportunities to cross-sell products to its customers, further aiding in monetization. Like larger financial institutions, SoFi could start to benefit from switching costs as it deepens its banking relationships with individual consumers.
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A winning return in 12 months isn't guaranteed As is the case with virtually any company, investors want to see higher profit over time. Warren Buffett wrote in his 1996 shareholder letter that the objective is to own businesses "whose earnings are virtually certain to be materially higher five, ten and twenty years from now."
According to the leadership team's outlook, SoFi's adjusted earnings per share (EPS) are projected to rise at an annualized pace of 40% (at the midpoint) from 2025 to 2028. This kind of growth is spectacular. It's even more impressive in the financial services industry, a mature, established, and slow-changing market. SoFi has successfully carved out a niche as an up-and-coming digital platform.
Investors must watch EPS trends to ensure the thesis remains intact. Rising profits and a favorable competitive position, however, don't guarantee that the fintech stock will produce a positive return in the next 12 months. The valuation plays a huge part when dealing with such a short time frame.
As of this writing, SoFi shares trade at a forward price-to-earnings ratio of about 30. I believe this is a very reasonable multiple to pay for a booming business. But the market has a different take. Despite strong financial results, the stock price is 39% below its peak (as of Aug. 18). Shares have tanked 32% in 2026, while the S&P 500 index has climbed more than 12%.
SoFi can't control the investment community's sentiment. But it can keep expanding its customer base, increasing revenue, running with operational and risk discipline, and raising profit. That last point is what matters most.
SoFi Coach už zvládl téměř 500 000 konverzací a přes 90 % z nich získalo pozitivní ohlas. Více než polovina se týkala investování, což může podpořit cross-sell.
Key Takeaways SoFi Coach has handled nearly 500,000 conversations, with more than 90% receiving positive feedback.More than half of Coach discussions focus on investing, highlighting potential cross-buy opportunities.SoFi ended Q2 with 15.8 million members and 24.4 million products, supporting deeper member economics. SoFi Technologies (SOFI - Free Report) is betting that SoFi Coach can turn its growing member base into deeper, longer relationships. Launched in June 2026, the GenAI financial guide uses data across SoFi and linked outside accounts to answer personal finance questions and help members make better decisions about spending, saving, borrowing and investing over time and at scale.
Early engagement looks encouraging. Management said Coach has already handled nearly 500,000 conversations, with more than 90% receiving positive feedback. More than half of those conversations focused on investing, giving SoFi real-time insight into members' financial needs and where additional products or services may fit naturally.
The timing matters because SoFi’s member ecosystem is expanding quickly. The company ended the second quarter with 15.8 million members, up 35% year over year, while total products rose 42% to 24.4 million. Products per member reached 1.54, and 51% of new products were opened by existing members.
Coach could strengthen that cross-buy trend by connecting personalized financial advice with SoFi’s broader “Everything App.” The platform includes banking, investing, credit cards, loans, crypto and SoFi Plus. Management says Coach draws on data linked to 12,000 financial institutions, 6.5 billion transactions and roughly $750 billion in outstanding balances.
The growing engagement could support stronger member economics over time. SoFi generated $1.2 billion of adjusted net revenues in second quarter, up 40%, while fee-based revenues reached $472 million or 39% of adjusted net revenues. Financial Services and Technology Platform revenues together totaled $551 million, giving Coach a broad base for monetization.
How Are Competitors Faring?Robinhood Markets (HOOD - Free Report) is emerging as a formidable SoFi competitor by expanding beyond trading into banking, retirement, advisory, crypto and private markets. Its June 2026, acquisition of WonderFi added Canadian digital-asset capabilities and further broadened international reach. Funded customers reached a record 28.4 million in second-quarter 2026, up 1.9 million year over year.
Chime Financial, Inc. (CHYM - Free Report) is intensifying competition with SoFi by deepening its primary-account relationship and expanding into investing, lending and employer-linked financial services. In second-quarter 2026, Chime Enterprise signed Allied Universal and another national retailer as employer partners. Active Members rose 20% year over year to 10.4 million, adding 1.7 million net members.
SOFI’s Price Performance, Valuation, and EstimatesShares of SOFI have gained 18.4% in the past three months, outperforming the broader industry while underperforming the S&P 500 Index.
Image Source: Zacks Investment Research
From a valuation standpoint, SOFI trades at a forward price-to-earnings ratio of 25.06X, well above the industry’s 16.69X. It carries a Value Score of F.
Image Source: Zacks Investment Research
SOFI’s estimate revisions reflect a favorable trend for full-year 2026. The Zacks Consensus Estimate for full-year 2026 EPS gained a cent to 60 cents over the past month.
Image Source: Zacks Investment Research
SOFI stock currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
SoFi ve 2. čtvrtletí poskytla rekordních 10,7 miliardy USD v osobních půjčkách, z toho 7,6 miliardy USD na vlastní rozvaze. Čisté odpisy těchto půjček klesly na 3,7 % z 4,5 %.
SoFi Technologies (SOFI +2.73%) shares have been on a disappointing trend. As of Aug. 12, they have fallen 32% in 2026. And they trade 45% below their peak from last November.
That performance takes away from the underlying company's solid financial results. Lending activity has been exceptional, as SoFi's loan originations totaled $14.8 billion in the second quarter (ended June 30), up 69% year over year. The growth is superb.
Personal loans continue to be the focal point, with record originations of $10.7 billion in Q2. But investors should understand where this fintech stock's credit risk actually sits.
Image source: Getty Images.
Take a closer look at the loan book
SoFi's headline numbers were terrific. Last quarter, it reported year-over-year revenue growth of 43%. Net income soared 61% compared to Q2 2025. The digital bank also added 1.1 million net new customers, and now commands a user base of 15.8 million members.
It's hard to find any faults with SoFi's impressive trajectory. As with any lender, however, there is credit risk. And because this company leans heavily on personal loans, an unsecured product with shorter terms and higher monthly payments, it's worth taking the time to look under the hood.
Of the $10.7 billion in personal loans originated in the second quarter, "$7.6 billion was originated for our balance sheet," said chief financial officer Chris Lapointe on the Q2 2026 earnings call. The rest was sold via the loan platform segment, offloading risk to third parties.
SoFi's balance sheet currently categorizes $27.6 billion, or 100%, of its personal loans as held for sale. But there isn't a strict amount that is kept or sold. It likely depends extensively on market demand and maintaining adequate capital ratios.
If a recession leads to deteriorating credit conditions that pressure borrowers' ability to make payments, SoFi could see higher defaults and losses. As of June 30, personal loans accounted for 57% of the business's entire loan book. What's encouraging, though, is that the net charge-off rate for personal loans was 3.7% in Q2, down from 4.5% in the year-ago period.
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Shareholders should certainly be encouraged by the company's ability to drive substantial personal loan growth, especially at a time when the Federal Reserve is leaning away from taking an accommodative stance and cutting rates. The demand is robust. And it could lead to durable interest or fee income for SoFi.
Don't forget, however, that an increase in originating record volume is only a positive development if credit risk is properly managed and controlled. Understanding this takes more effort on the part of investors.
So far, SoFi looks to be in good shape, as indicated by its strong financial results. But investors should pay close attention to the lending book's credit performance for any signs of weakness.
SoFi ve 2. čtvrtletí zvýšila upravené čisté tržby meziročně o 40 % a upravenou EBITDA o 44 %, přičemž dosáhla rekordního objemu nových úvěrů. I přes zmrazení financování soukromého úvěru dál rostl LBP.
SummaryI maintain a Strong Buy rating on SoFi Technologies, Inc. with a fair value range of $22–$26 per share.SoFi's Q2 showed 40% YoY adjusted net revenue growth, 44% adjusted EBITDA growth, and record originations, with the LBP still growing despite a private credit funding freeze.The bank charter enabled SoFi to absorb wholesale funding disruptions, fund loans more cheaply, and maintain robust growth in originations and deposits.Key risks include achieving the required second-half earnings step-up, capital intensity, and margin recovery in financial services. Joe Hendrickson/iStock Editorial via Getty Images
I am maintaining my Strong Buy rating on SoFi Technologies, Inc. (SOFI) and my fair value range of $22-$26 per share. The stock fell roughly 10% on the second-quarter print and recovered most of that
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Analyst’s Disclosure: I/we have a beneficial long position in the shares of SOFI either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
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SoFi oznámila rekordní tržby i zisk za 2. čtvrtletí, ale akcie po výsledcích klesly o 13 %. Firma zároveň zvýšila celoroční výhled tržeb, zatímco výhled na zisk nechala beze změny.
SoFi Technologies (SOFI -0.97%) just can't get any market love these days. The neobank continues to demonstrate outstanding performance, and its stock continues to drop. After its second-quarter results were released on Wednesday morning, with record revenue and profits, SoFi stock fell another 13% as of this writing.
Is this just a continuation of negative sentiment that won't vanish? Or is the stock ripe for buying at the current price?
The cross-buy strategy is working SoFi is making its name as a major player in U.S. consumer banking. It continues to add new customers at a rapid pace, but it's also generating higher revenue through its cross-buy strategy. Management sees the company's differentiating factor as being a "one-stop shop" for all your digital banking needs, and as it onboards new customers and gets them to add new products, it's enjoying a flywheel effect of higher revenue and profits.
Image source: SoFi.
Here are some of the second-quarter highlights:
Adjusted net revenue increased 40% year over year to $1.2 billion. Adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) rose 44% to $358 million. Adjusted earnings per share (EPS) rose 50% to $0.12. Record loan originations of $14.8 billion, up 69%. Member growth was 35%, with 1.1 million new customers. Product growth was 42%, with 2.2 million new products. These last two points are important as they indicate the company's cross-sell strategy is working. Cross-buy accelerated to 51% in the quarter, with two new products for every new customer.
CEO Anthony Noto attributed this to the company's innovation engine. SoFi recently launched a slew of new products and features, like SoFi Coach, an artificial intelligence (AI) powered financial advisor, and Composer, a newly acquired investment AI agent.
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Although SoFi is not an investment bank, it does offer investing services, and it was one of the five brokerages chosen for the record-breaking Space Exploration Technologies initial public offering (IPO). It's also participating in the high growth of large investment banks that benefited from strong equities activity in the second quarter, and brokerage revenue increased 141%.
Why the market's down on SoFi stock It's not the first or even second time SoFi stock has dropped after an excellent earnings report. Usually, I'd say that as an expensive stock, there's so much priced into the stock that any imperfection will send it down. But at 19 times next year's earnings, SoFi looks quite reasonably priced for the kind of growth it's demonstrating.
What seems to have it riled up right now is that while management raised the full-year revenue outlook, it kept the profit outlook steady. Management says, however, that it now anticipates two rate hikes instead of two rate decreases, which drove its original guidance, and it's also plowing profits back into the business to capitalize on its opportunity.
I'm bullish on SoFi long-term, but if you do buy it now, be prepared for volatility along the stock's journey.
If you want proof that "very good" still isn't always good enough for investors, look no further than the market's response to SoFi Technologies' (SOFI -0.97%) second-quarter results. Revenue grew 40% year over year to $1.2 billion, pushing per-share earnings up from $0.08 a year ago to $0.12 this time around, both of which topped estimates of $1.12 billion and $0.11, respectively. Yet, largely because the online bank didn't raise its 2026 profit guidance despite raising its full-year revenue outlook, the stock tanked to the tune of 10% on Wednesday.
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The thing is, SoFi reported a seemingly meaningless metric for Q2 that could actually be a pretty big deal for its bottom line in the foreseeable future...even if the company isn't saying as much.
Increasingly tapping more cost-effective prospects It's not a complicated business. SoFi Technologies offers its customers everything a more traditional brick-and-mortar bank can, including checking, loans, savings, credit cards, investment services, and more. It's just all accessed online. And for much of its existence, most of the company's customers used only one of SoFi's products or services.
That's finally changing in a big way, though. Last quarter, 51% of the 2.22 million new products or services it sold were sold to existing customers. That's up from 43% just a quarter earlier and 35% in Q2 of last year. Said another way, while SoFi Technologies added 1.12 million new members last quarter to bring its customer headcount up to 15.81 million, it did just as well selling products to its existing users, who are much cheaper and easier to access and many of whom have now been around long enough to trust SoFi with more of their finances. End result? The average SoFi member now utilizes 1.54 products, up from an average of 1.46 just a year ago.
The new normal At first blush, this doesn't seem to mean much. Although it's progress, it's progress that only extends existing trends.
This is a bigger deal than it seems on the surface, though. That figure of 51%, paired with the fact that SoFi's new customer growth is still accelerating rather than slowing down, says the company is at a tipping point many investors have been waiting for it to reach: being able to cost-effectively add revenue by leveraging -- for free -- its existing customers, most of whom almost certainly have assets held elsewhere. This dynamic ultimately raises each of these customers' lifetime value to SoFi.
Image source: Getty Images.
No, it doesn't look like this growing per-member lifetime value is going to make much positive impact in the immediate future. As was noted, while the online bank now expects to report 2026 revenue of between $4.75 billion and $4.85 billion, versus previous guidance of $4.655 billion, it's still calling for earnings before interest, taxes, depreciation, and amortization (EBITDA) of only $1.6 billion. That's what rattled shareholders.
Just don't lose sight of the bigger picture. SoFi Technologies has proven not only that online banking is marketable but also that it can be profitable. The stock's post-earnings dip, which dragged it back to less than half of its November peak, also leaves it more than 20% below analysts' consensus price target of around $20 per share. That's a hint worth taking.
SoFi ve 2. čtvrtletí zvýšila počet produktů o 2,2 milionu a 51 % nových produktů přišlo od stávajících členů. Tržby vzrostly o 40 % na 1,2 miliardy USD a firma zvedla celoroční výhled tržeb.
SoFi is using AI to move beyond financial guidance toward automated actions, including planned subscription management and cancellation.
Loan originations reached a record $14.8 billion as SoFi expanded its third-party loan platform into SMB and home equity.
SoFi raised its revenue outlook but held its profit guidance steady as management opted to keep investing in new products and businesses.
SoFi wants artificial intelligence to do more than answer a customer’s financial questions. It wants AI to eventually act on them, and in the process give customers more reasons to keep their financial lives inside its expanding financial ecosystem.
Cross-selling emerged as a key point of discussion on the company’s Wednesday (July 29) earnings call. SoFi added a record 1.1 million members in the second quarter, but added 2.2 million products. Existing members accounted for 51% of new products, compared with 35% a year earlier, while products per member reached 1.54.
CEO Anthony Noto addressed the economics, telling analysts that “the more Money members we bring in, the more Relay members we bring in, the more downstream benefit we get in SoFi Invest and SoFi Credit Card, and SoFi SMB, as well as all the loan products.” He said, “Those acquisition costs are basically zero on those other products.”
SoFi Plus provides one example. Of the roughly 206,000 subscribers at quarter-end, 85% were already SoFi members, and 25% subsequently opened another product. Noto said those members were also increasing deposits, assets under management and spending.
AI is being inserted into that model. SoFi Coach combines data from SoFi and externally connected accounts and is expected to move from providing financial guidance toward performing actions for customers. Automated subscription management and cancellation are planned for later this year.
Lending Still Carries Much of the Economics Personal loan originations reached a record $10.7 billion, student loan originations were $2.7 billion and home loans reached $1.4 billion. SoFi retained $7.6 billion of personal loan originations on its balance sheet while also transferring $3.1 billion through its Loan Platform Business.
Excluding delinquent-loan sales, the annualized personal-loan net charge-off rate declined to 3.7%, down 70 basis points sequentially. The 90-day delinquency rate fell seven basis points to 40 basis points.
CFO Chris Lapointe also pointed to increased transaction activity. Annualized spending across SoFi Money and Credit Card exceeded $28 billion, helping interchange revenue increase 67% year over year and 25% from the first quarter.
SoFi is taking the model into business accounts as well. Noto said the company plans to follow its SMB lending product with checking, savings and other services. Its newer Big Business Banking operation is aimed at commercial customers that need API-based fiat and digital-asset banking.
Noto said SoFi’s cryptocurrency business is settling transactions in the stablecoin, and commercial banking customers can use it for payments. He also said SoFi expected to begin settling Mastercard debit and credit card transactions in SoFiUSD within weeks. About $300 million of SoFiUSD was in circulation at quarter-end, per company materials.
Revenue Growth Meets Reinvestment Adjusted net revenue rose 40% year over year to $1.2 billion. Financial Services revenue increased 29% to $466 million, while Lending adjusted net revenue rose 59% to $712 million.
SoFi raised its full-year adjusted net revenue forecast to $4.75 billion to $4.85 billion, representing roughly 32% to 35% growth, while leaving adjusted EBITDA guidance at approximately $1.6 billion. Lapointe said SoFi intends to use some of the additional revenue to fund growth rather than push it immediately to the bottom line. Investors sent the shares down 9% at the start of trading on Wednesday.
“There are just too many large attractive growth areas for us to invest versus adding even more profitability,” Lapointe said. “Choosing not to invest today would come at the expense of capturing that growth opportunity in the future.”
SoFi Technologies, Inc. (SOFI - Free Report) came out with quarterly earnings of $0.12 per share, beating the Zacks Consensus Estimate of $0.11 per share. This compares to earnings of $0.08 per share a year ago. These figures are adjusted for non-recurring items.
This quarterly report represents an earnings surprise of +9.09%. A quarter ago, it was expected that this company would post earnings of $0.12 per share when it actually produced earnings of $0.12, delivering no surprise.
Over the last four quarters, the company has surpassed consensus EPS estimates three times.
SoFi Technologies, which belongs to the Zacks Financial - Miscellaneous Services industry, posted revenues of $1.21 billion for the quarter ended June 2026, surpassing the Zacks Consensus Estimate by 8.33%. This compares to year-ago revenues of $858.23 million. The company has topped consensus revenue estimates four times over the last four quarters.
The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call.
SoFi Technologies shares have lost about 36.1% since the beginning of the year versus the S&P 500's gain of 8.5%.
What's Next for SoFi Technologies?While SoFi Technologies has underperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock?
There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately.
Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions.
Ahead of this earnings release, the estimate revisions trend for SoFi Technologies was mixed. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #3 (Hold) for the stock. So, the shares are expected to perform in line with the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
It will be interesting to see how estimates for the coming quarters and the current fiscal year change in the days ahead. The current consensus EPS estimate is $0.16 on $1.19 billion in revenues for the coming quarter and $0.59 on $4.66 billion in revenues for the current fiscal year.
Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Financial - Miscellaneous Services is currently in the bottom 27% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.
One other stock from the same industry, Bitcoin Depot Inc. (BTMCQ - Free Report) , is yet to report results for the quarter ended June 2026.
This company is expected to post quarterly loss of $0.28 per share in its upcoming report, which represents a year-over-year change of -125%. The consensus EPS estimate for the quarter has remained unchanged over the last 30 days.
Bitcoin Depot Inc.'s revenues are expected to be $106.4 million, down 38.2% from the year-ago quarter.
SoFi zvýšila výhled tržeb na rok 2026 nad odhady Wall Street po rekordním růstu počtu členů a nových úvěrů. Ve 2. čtvrtletí vzrostly poskytnuté úvěry na rekordních 14,8 miliardy USD a počet členů o 35 % na 15,8 milionu.
SoFi logo in this illustration taken November 27, 2025. REUTERS/Dado Ruvic/Illustration Purchase Licensing Rights, opens new tab
CompaniesJuly 29 (Reuters) - Fintech SoFi raised its 2026 revenue growth forecast above Wall Street expectations on Wednesday after posting a market-beating second quarter, driven by record member growth and loan originations.
Despite an uncertain macroeconomic environment, elevated interest rates and high costs of living, credit quality has been stable thanks to resilient borrowers, allowing consumer lenders to continue growing their loan books and interest income.
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Fintech firms such as SoFi have emerged as credible challengers to traditional banking heavyweights. A wider range of product offerings and the use of digital-first platforms have helped fintechs attract and retain customers.
SoFi said second-quarter total loan originations hit a record $14.8 billion and member growth surged 35% to a record 15.8 million.
It now expects full-year revenue in the range of $4.75 billion to $4.85 billion, above analysts' expectations of $4.7 billion, according to estimates compiled by LSEG.
"We're seeing our members remain resilient in the current climate. Spending remains strong, demand remains strong, and credit performance continues to meet or exceed our expectations," CEO Anthony Noto told Reuters.
He added that SoFi's primary focus remains organic growth, but the company will continue to evaluate acquisitions and act when the opportunity "clearly makes sense."
SoFi's adjusted revenue surged 40% to a record $1.2 billion in the quarter ended June 30, beating estimates of $1.12 billion.
The company, which evolved from a student loan refinancing startup into a broad financial services platform, said its net interest income grew 52% year-over-year to $788.2 million.
"We can generate durable net interest income by holding loans on our balance sheet, and we can also grow capital-light, fee-based businesses. Both are working, and that diversification gives me a lot of confidence," Noto said.
On a per-share basis, adjusted quarterly profit came in at 12 cents, up 50% from a year earlier, and beat expectations of 11 cents.
Reporting by Manya Saini in Bengaluru; Editing by Shinjini Ganguli
Our Standards: The Thomson Reuters Trust Principles., opens new tab
Manya covers the most influential U.S. financial institutions, from Wall Street’s largest banks and card networks to leading asset managers and fintech companies. She also reports on late-stage venture capital fundraises, initial public offerings on U.S. exchanges and regulatory developments shaping the cryptocurrency industry. Her work appears across the finance, markets, business and future of money sections of the Reuters website. She holds a bachelor’s degree in political science from the University of Delhi and a master’s in journalism from the Symbiosis Institute of Media and Communication.
SoFi očekává za 2. čtvrtletí upravené čisté výnosy kolem 1,115 mld. USD, tedy asi o 30 % meziročně více, a EPS 10 až 11 centů. Slabší zůstává Technology Platform po ztrátě velkého klienta.
Key Takeaways SoFi expects Q2 adjusted net revenues of about $1.115B, up roughly 30%, with EPS of 10-11 cents.Strong lending, deposits and product adoption may support growth, while Technology Platform remains softer.With execution, valuation and credit risks still in focus, holding shares appears the preferred stance. SoFi Technologies, Inc. (SOFI - Free Report) , a digital financial services company, is slated to release second-quarter 2026 results on July 29, before market open. For the second quarter of 2026, SoFi expects adjusted net revenues of roughly $1.115 billion, implying approximately 30% year-over-year growth. The adjusted EBITDA margin is projected near 30%, equivalent to around $330 million in EBITDA.
The Zacks Consensus Estimate for the to-be-reported quarter’s adjusted earnings per share (EPS) and revenues is pegged at 11 cents per share and $1.11 billion, respectively. While the consensus mark for second-quarter 2026 adjusted EPS has been revised a cent downward to 11 cents over the past 60 days, it suggests 37.50% growth year over year. The Zacks Consensus Estimate for quarterly revenues implies a notable year-over-year increase of 29.67%.
Image Source: Zacks Investment Research
For the current year, the Zacks Consensus Estimate for SoFi Technologies’ revenues is pegged at $4.66 billion, indicating a rise of 29.85% year over year. The consensus mark for 2026 adjusted EPS stands at 59 cents, calling for an expansion of around 51.28% on a year-over-year basis.
Over the trailing four quarters, the company’s EPS surpassed the Zacks Consensus Estimate on three occasions and met on the other. This is depicted in the graph below:
Here Is What Our Quantitative Model Predicts for SOFIOur proven model does not conclusively predict an earnings beat for SOFI this time. The combination of a positive Earnings ESP and a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold) increases the odds of an earnings beat, which is not the case here. You can see the complete list of today’s Zacks #1 Rank stocks here.
SOFI has an Earnings ESP of 0.00% and a Zacks Rank #3. You can uncover the best stocks to buy or sell before they’re reported with our Earnings ESP Filter.
SoFi’s Q2 Earnings Could Test Its Growth MomentumSoFi Technologies entered its second quarter with a bar after opening 2026 with record revenues, originations, members and products. Management expects adjusted net revenues of about $1.115 billion, up roughly 30% year over year, with an adjusted EBITDA margin near 30% and EPS of 10 to 11 cents.
Lending is likely to have remained the main growth driver. After record first-quarter originations across personal, student and home loans, SoFi is likely to have experienced demand from borrowers refinancing high-cost debt, funding education and seeking home financing. Its loan platform business should have provided fee income without adding credit risk.
Credit quality will matter as much as growth. SoFi entered the second quarter with stable personal-loan charge-offs, lower delinquency rates and strong borrower profiles. However, investors should watch for any change in borrower performance, fair-value marks or funding costs.
Financial Services is expected to have benefited from rising deposits, card spending, brokerage activity and product adoption. The April relaunch of SoFi Plus may have increased subscriptions and encouraged existing members to open additional products, supporting recurring revenues and stronger customer value.
Technology Platform remains the softer area after losing a large client, but the second quarter is expected to reveal whether new customers are beginning to offset that pressure. Margins, marketing spending and product investment need to be tracked, since management warned that heavier first-half expenses would weigh on quarterly profitability while supporting growth later in 2026.
SOFI's Price Performance & ValuationShares of SoFi have plunged 35.5% so far in the year. The Zacks Financial - Miscellaneous Services industry has declined 12.8%, while the S&P 500 composite has risen 7.6% over the same time frame. SoFi’s peers like Affirm Holdings, Inc. (AFRM - Free Report) and Upstart Holdings, Inc. (UPST - Free Report) have experienced different trends, with Affirm Holdings just falling 1.9%, while Upstart has registered a 37.1% decline.
Year-to-Date Price Performance
Image Source: Zacks Investment Research
Valuation-wise, SoFi trades at a forward price-to-earnings of 23.81X, ahead of its industry’s average of 12.79X but well below its one-year median of 42.01X. SOFI stock is also currently trading at a reasonable discount compared with Affirm Holdings but at a premium to Upstart. Affirm Holdings is trading at a forward 12-month price-to-earnings of 40.74X, while Upstart is trading at 9.71X.
However, the Value Score of F suggests that SoFi may not be a bargain at current levels.
Forward 12 Month Price-to-Earnings Ratio
Image Source: Zacks Investment Research
How to Play SoFi Technologies Stock Ahead of Q2 Earnings?SoFi entered the second quarter with strong lending demand, rapid member growth and improving cross-selling across banking, investing and payments. New products, including SoFi Plus, small-business loans, AI investing tools and SoFiUSD, could deepen engagement and expand fee income over time.
Still, near-term earnings may face pressure from higher marketing, product investment and softer Technology Platform revenues following a major client loss. Credit quality and loan fair-value marks also remain key risks in a higher-rate environment. With growth prospects balanced by execution, valuation and credit-cycle uncertainty, maintaining their current position seems a preferable stance while awaiting clearer evidence of sustained margin expansion.
SoFi Technologies vstupuje do výsledků za 2. čtvrtletí 29. července s poklesem akcií o 37,13 % od začátku roku, zatímco objem úvěrů vzrostl o 68 % a čistý zisk o 134,45 %.
SoFi Technologies (NASDAQ:SOFI | SOFI Price Prediction) enters its July 29 Q2 earnings report with a sharp disconnect between its stock and its business. The stock is down 37.13% year to date, but loan originations rose 68%, net income climbed 134%, and management still expects about 30% adjusted revenue growth for the year.
At $16.46 per share, the big question ahead of Q2 earnings is whether SoFi’s falling stock price has created a buying opportunity.
Sofi Stock Is Falling While Profits Climb 135% Q1 2026 delivered record loan originations of $12.18 billion, up 68% YoY, GAAP net income of $166.73 million, up 134.45% YoY, and operating income up 150.12%. Members grew 35% YoY, and 43% of new products came from existing members, the cross-sell flywheel management has spent five years engineering.
Full-year 2026 guidance calls for $4.655 billion in adjusted net revenue (about 30% growth) and $0.60 in adjusted EPS, with medium-term guidance for a 38% to 42% adjusted EPS CAGR through 2028.
A 28x P/E Looks Cheap Against 38% to 42% EPS Growth SoFi trades at a forward P/E of 28 with a PEG ratio of 0.81. While banks typically command lower earnings multiples than the broader market, SoFi’s sub-1 PEG ratio suggests its valuation remains attractive relative to its growth. The analyst consensus price target sits at $20.58 vs the stock’s current price of $16.46, and SoFi has now met or beaten estimates for seven consecutive quarters.
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SoFi’s Bank Charter Gives It an Advantage Rivals Cannot Match Investors reaching for cheaper fintech exposure might look at LendingClub (NYSE:LC) or Upstart Holdings (NASDAQ:UPST). LendingClub carries a forward P/E of 12, but its quarterly revenue growth is 12.5% YoY, a fraction of SoFi’s. Upstart is more expensive at a forward P/E of 36 on a 4.21% profit margin and a 0.9% operating margin, but the business lacks a bank charter or a deposit base.
SoFi’s 14.8% profit margin and 18.3% operating margin show the business has strong quality, though investors have to pay up for it with the stock trading at a 28x forward P/E.
The Two Risks Investors Must Watch on July 29 Q2 Earnings The Technology Platform segment fell 27% YoY on a large client departure, and personal loan charge-offs ticked up sequentially to 3.03% from 2.80%. Both are manageable against the broader setup, but are worth watching further. Deposits of $40.24 billion now fund over 90% of liabilities, cost of funds fell 48 basis points, and net income more than doubled in the same quarter.
If charge-offs remain controlled and SoFi maintains its 2026 outlook, the current valuation could represent one of the more attractive growth setups in fintech.
Act now: the analyst who called NVIDIA in 2010 just named his top 10 AI stocks — and SoFi Technologies didn't make the cut. Grab the names FREE today.
SoFi Technologies rozšiřuje nabídku o AI investiční platformu, stablecoiny, finanční plánování a investiční produkty. Investoři se soustředí na výhled tržeb za 2. čtvrtletí.
SummarySoFi is aggressively seeking to diversify its lending focused revenue stream with new product expansions via an AI investment platform, stablecoins, financial planning and investment products. Q1 debit spending rebounded, particularly in travel and dining, but tax refunds appear to have driven the increase. Meanwhile, consumer sentiment remains very weak at multi-decadal lows. Investors should focus on Q2 revenue guidance, as SoFi has regularly beaten reported-revenue estimates while guidance has been less compelling. SoFi’s valuation implies nearly 41% 5-yr earnings CAGR growth, above the 35% consensus forecast. Technicals are mixed: bearish momentum persists, but the stock is holding a key resistance-turned-support level. Joe Hendrickson/iStock Editorial via Getty Images
Performance assessment SoFi Technologies (SOFI) has gone mostly sideways since my last update. It has beaten the market by >6%, but I do not view that as very material as that kind of
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Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.
SoFi Technologies za poslední měsíc vzrostla o 2 % a Zacks jí dává hodnocení #3 (Hold), tedy výkon zhruba v souladu s trhem. Analytici čekají zisk na akcii 0,11 USD za aktuální čtvrtletí a tržby 1,11 mld. USD.
SoFi Technologies, Inc. (SOFI - Free Report) has been one of the most searched-for stocks on Zacks.com lately. So, you might want to look at some of the facts that could shape the stock's performance in the near term.
Shares of this company have returned +2% over the past month versus the Zacks S&P 500 composite's +0.3% change. The Zacks Financial - Miscellaneous Services industry, to which SoFi Technologies belongs, has lost 3.8% over this period. Now the key question is: Where could the stock be headed in the near term?
Although media reports or rumors about a significant change in a company's business prospects usually cause its stock to trend and lead to an immediate price change, there are always certain fundamental factors that ultimately drive the buy-and-hold decision.
Revisions to Earnings EstimatesHere at Zacks, we prioritize appraising the change in the projection of a company's future earnings over anything else. That's because we believe the present value of its future stream of earnings is what determines the fair value for its stock.
We essentially look at how sell-side analysts covering the stock are revising their earnings estimates to reflect the impact of the latest business trends. And if earnings estimates go up for a company, the fair value for its stock goes up. A higher fair value than the current market price drives investors' interest in buying the stock, leading to its price moving higher. This is why empirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock price movements.
For the current quarter, SoFi Technologies is expected to post earnings of $0.11 per share, indicating a change of +37.5% from the year-ago quarter. The Zacks Consensus Estimate has changed +0.4% over the last 30 days.
For the current fiscal year, the consensus earnings estimate of $0.59 points to a change of +51.3% from the prior year. Over the last 30 days, this estimate has changed -0.2%.
For the next fiscal year, the consensus earnings estimate of $0.8 indicates a change of +34.8% from what SoFi Technologies is expected to report a year ago. Over the past month, the estimate has changed -0.5%.
Having a strong externally audited track record, our proprietary stock rating tool, the Zacks Rank, offers a more conclusive picture of a stock's price direction in the near term, since it effectively harnesses the power of earnings estimate revisions. Due to the size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, SoFi Technologies is rated Zacks Rank #3 (Hold).
The chart below shows the evolution of the company's forward 12-month consensus EPS estimate:
12 Month EPS
Projected Revenue GrowthEven though a company's earnings growth is arguably the best indicator of its financial health, nothing much happens if it cannot raise its revenues. It's almost impossible for a company to grow its earnings without growing its revenue for long periods. Therefore, knowing a company's potential revenue growth is crucial.
In the case of SoFi Technologies, the consensus sales estimate of $1.11 billion for the current quarter points to a year-over-year change of +29.7%. The $4.66 billion and $5.62 billion estimates for the current and next fiscal years indicate changes of +29.9% and +20.5%, respectively.
Last Reported Results and Surprise HistorySoFi Technologies reported revenues of $1.09 billion in the last reported quarter, representing a year-over-year change of +41.1%. EPS of $0.12 for the same period compares with $0.06 a year ago.
Compared to the Zacks Consensus Estimate of $1.04 billion, the reported revenues represent a surprise of +4.66%. The EPS surprise was 0%.
Over the last four quarters, SoFi Technologies surpassed consensus EPS estimates three times. The company topped consensus revenue estimates each time over this period.
ValuationWithout considering a stock's valuation, no investment decision can be efficient. In predicting a stock's future price performance, it's crucial to determine whether its current price correctly reflects the intrinsic value of the underlying business and the company's growth prospects.
Comparing the current value of a company's valuation multiples, such as its price-to-earnings (P/E), price-to-sales (P/S), and price-to-cash flow (P/CF), to its own historical values helps ascertain whether its stock is fairly valued, overvalued, or undervalued, whereas comparing the company relative to its peers on these parameters gives a good sense of how reasonable its stock price is.
The Zacks Value Style Score (part of the Zacks Style Scores system), which pays close attention to both traditional and unconventional valuation metrics to grade stocks from A to F (an A is better than a B; a B is better than a C; and so on), is pretty helpful in identifying whether a stock is overvalued, rightly valued, or temporarily undervalued.
SoFi Technologies is graded F on this front, indicating that it is trading at a premium to its peers. Click here to see the values of some of the valuation metrics that have driven this grade.
Bottom LineThe facts discussed here and much other information on Zacks.com might help determine whether or not it's worthwhile paying attention to the market buzz about SoFi Technologies. However, its Zacks Rank #3 does suggest that it may perform in line with the broader market in the near term.
U SoFi Technologies bude při výsledcích za 2. čtvrtletí klíčový růst segmentu finančních služeb, který v 1. čtvrtletí meziročně vzrostl o 41 % na tržbách. Management čeká podobné tempo růstu za celý rok.
All eyes are on SoFi Technologies (SOFI +2.32%) as it gets ready to report second-quarter earnings. After three blowout years during which it gained roughly 468%, it's down more than 30% so far in 2026.
There are various reasons the market has been disappointed in the stock this year, including its high valuation, a damaging short-seller's report, and a decline in its Tech Platform segment. When it reports second-quarter results on July 29, though, the one thing to look for is the growth in the financial services segment.
Image source: Getty Images.
The financial services segment covers all non-lending products, excluding the Tech Platform, which is a business-to-business platform. These are products like savings accounts and investing tools, and the segment has been growing rapidly.
For a while, financial services' growth was outpacing the lending segment. For example, in the 2025 fourth quarter, financial services revenue increased 78% while lending revenue was up 19%.
Lending has bounced back recently (up 55% year over year in Q1), and at the same time, the financial services segment has decelerated. In the 2026 first quarter, financial services products increased 40% year over year, while financial services revenue was up 41%. Financial services, though, still account for most of the product growth; 89% in the first quarter.
Management is guiding for similar growth for financial services for the full year, although it didn't provide specific second-quarter guidance figures for its segments.
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One thing in SoFi's favor in the second quarter was the Space Exploration Technologies initial public offering (IPO). SoFi was one of five trading platforms that offered retail access to the IPO, and since the IPO was said to have been highly oversubscribed, that should show up in its results.
This is where SoFi's major growth opportunities are as it works to cross-sell products, and this is what investors should be looking at.
SoFi Technologies letos klesla o 30,75 % a uzavřela na 18,13 USD. V 1. čtvrtletí 2026 ale zvýšila čistý zisk na 166,73 mil. USD a tržby na 1,10 mld. USD.
SoFi Technologies (NASDAQ:SOFI | SOFI Price Prediction) has been one of the loudest post-election casualties in fintech. Shares closed at $18.13 on July 13, 2026, down 30.75% year to date from the December 31 close of $26.18. Our 24/7 Wall St. price target for SoFi is $20.84, implying 14.96% upside over the next twelve months. The recommendation is buy, with confidence at 90%.
24/7 Wall St. Price Target Summary Metric Value Current Price $18.13 24/7 Wall St. Price Target $20.84 Upside 14.96% Recommendation BUY Confidence Level 90% From $28 to $18: What Actually Broke The stock topped out near $28.03 in October 2025, cratered to $15.61 in May 2026, and has clawed back 9.35% over the past month. The 52-week range is $14.92 to $32.73.
Q1 2026 delivered record loan originations of $12.18 billion, up 68% YoY, revenue of $1.10 billion, and net income of $166.73 million, up 134% YoY. The selloff stemmed from Muddy Waters accounting allegations from March 2026, a 27% Technology Platform revenue decline from a client departure, and rising personal loan charge-offs at 3.03%. CEO Anthony Noto said, “We had an excellent Q1 delivering another quarter of durable growth and strong returns.”
The Case for $25+ Management guided FY2026 adjusted net revenue to $4.655 billion (~30% growth), adjusted EBITDA of $1.6 billion at a 34% margin, and adjusted EPS of $0.60. The plan calls for adjusted EPS CAGR of 38% to 42% through 2028.
Product launches are stacking fast: Composer AI investing platform, small business loans up to $250,000, the SoFiUSD stablecoin, and Mastercard settlement rails. Cathie Wood’s ARK has been adding, and a TIKR mid-case model values the stock at $48 by December 2030.
Insider buying signals conviction: the CEO acquired 390,874 shares during the drawdown, and the board bought a coordinated 122,238 shares on June 9, 2026.
What Could Go Wrong The bear case runs to $18.12 over twelve months, essentially flat. Credit is the pressure point. Student loan charge-offs rose to 0.65% from 0.47%, and personal loan charge-offs climbed to 3.03% from 2.80% sequentially. NIM compressed 63 basis points.
The Technology Platform segment’s 27% revenue decline reflects a large client departure, with $3.6 billion in new Loan Platform Business commitments replacing the lost volume.
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Regulatory overhang from the Muddy Waters allegations and a Signal Law Group VRS bulletin is real. Analyst consensus remains a “Hold” across 25 analysts, and beta at 2.15 means macro shocks hurt disproportionately.
How SoFi Stacks Up Against Robinhood and Ally Robinhood (NASDAQ:HOOD) is the direct fintech growth comp. Robinhood carries a market cap of roughly $86.9 billion against FY2025 EPS of $2.05, trading at a far richer multiple than SoFi’s forward P/E of 31. Q1 2026 revenue missed by 6.07% at Robinhood as crypto revenue collapsed 47%. SoFi’s 4.87% revenue beat and diversified engine look underpriced.
Ally Financial (NYSE:ALLY) is the incumbent digital bank comparison. Ally posted Q1 2026 adjusted EPS of $1.11, beating consensus by 17.93%, and pays a $0.30 quarterly dividend, but its top line contracted 38.7% YoY after the credit card divestiture. SoFi is compounding revenue at 30%+ while Ally is optimizing. Against this peer set, our $20.84 target looks reasonable to conservative.
The Buy-the-Dip Setup, With Guardrails The 24/7 Wall St. price target is $20.84, the call is buy, and confidence is 90%. What tips the scale is the insider tape: the CEO, CFO, CTO, and six directors bought together while the stock was in the $15 to $17 range.
For readers thinking about fintech inside a broader AI-driven portfolio, our 7 Stocks Powering the AI Boom research frames the sector’s setup.
The setup strengthens if credit metrics stabilize at Q2 earnings on July 29, 2026. The thesis weakens if personal loan charge-offs push above 3.25% or the Muddy Waters allegations escalate.
Year 24/7 Wall St. Price Target 2026 $20.84 2027 $23.50 2028 $26.10 2029 $28.60 2030 $28.60 base / $41.74 bull These projections assume SoFi hits its 30%+ revenue CAGR and 38% to 42% EPS CAGR through 2028. Meaningful upside or downside could come from stablecoin adoption, credit cycle turns, or the Q2 earnings report on July 29.
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SoFi se po letošním propadu zhruba o 30 % odráží zpět a před výsledky za 2. čtvrtletí je kolem 18,72 USD. Tržby v 1. čtvrtletí vzrostly o 41 % na 1,1 miliardy USD.
SoFi stock has rebounded in recent weeks, climbing from its year-to-date low of about $15 to around $19 today. Even so, the shares remain roughly 42% below their all-time high. CEO Anthony Noto has attributed much of the weakness to the broader pullback in fintech stocks.
With the company's earnings due later this month, the key question is whether SoFi can extend its recovery or resume its downtrend.
SoFi Technology has lagged the market this year, with its stock falling by nearly 30%, while the Nasdaq 100 has jumped by 18%.
This retreat happened even as the company published strong results and launched new products in its goal to become the go-to app for financial services. It relaunched crypto trading, launched a new stablecoin (SoFiUSD), Coach, a new AI solution offering financial advise, and a new Home Equity Line of Credit (HELOC) solution.
SoFi’s finances have done well this year. Its last financial results showed that its net revenue jumped 41% in the first quarter to $1.1 billion, higher than what analysts were expecting. This growth happened as the number of members jumped 35%, while its products rose 39%. Its new members rose by a record 1.1 million in Q1 to 14.7 million.
Most importantly, the company’s growth is expected to continue in the foreseeable future. Its upcoming results later this month are expected to show that its revenue jumped 30% to $1.12 billion. These are solid numbers for a company in the financial services industry, and one that has not made any major acquisitions recently.
The annual revenue is expected to jump to $4.68 billion this year followed by $5.78 billion next year. Also, its profits are expected to keep rising, with the earnings per share reaching 59 cents this year, followed by 81 cents next year.
READ MORE: Why Cathie Wood is doubling down on this $18 stock
In a CNBC interview this week, CEO Anthony Noto argued that the ongoing SoFi weakness is primarily because of its sector. Indeed, most fintech stocks like PayPal, Shift4 Payments, and Coinbase have all dropped this year.
Another reason is that the company diluted its shareholders earlier this year, raising $1.58 billion by issuing 57.7 million new shares. In total, the company raised over $3.8 billion in six months.
Investors are also questioning SoFi’s business after Muddy Waters published a highly bearish report. It accused the company of inflating the fair value of its loan portfolio, underreporting its losses, and having hidden debt. SoFi denied those allegations.
Finally, there have been concerns about its valuation, with its forward price-to-earnings ratio being 31, and its PEG ratio rising to 9.12. The company justifies its valuation by using the Rule of 40, which stands at 72%. It was the 18th consecutive quarter of having a score higher than 40%.
SoFi stock chart | Source: TradingView
The daily chart shows that the SoFi stock has jumped from $15 to $18.72 today. It has already crossed the 50-day moving average, while the Relative Strength Index (RSI) has been in an uptrend after bottoming at 21 a few months ago. It stands at 60 today, and the uptrend is continuing. As such, this RSI suggests that it has more upside before it gets to overbought levels.
The risk, however, is that it has slowly formed a rising wedge pattern, which may lead to more downside. In this case, it may be ideal to wait for the stock to cross the upper side of the wedge for confirmation of the bullish breakout. A move above that level will point to more gains towards $25.
SoFi Technologies oznámila akvizici investičního AI nástroje Composer, který umí podle zadání vytvářet a automaticky provádět obchodní strategie. Trh na zprávu reagoval pozitivně.
The stock of SoFi Technologies (SOFI +5.02%) has been a huge disappointment for investors recently; it's down 32% year to date as of this writing.
However, it's been performing well and building its business, putting it in a position to climb again. Management just announced its latest acquisition, the artificial intelligence (AI) investing tool Composer. Is this its next big catalyst?
The one-stop financial app SoFi aims to be a one-stop financial app for its users. It started out as a lender and has expanded into a large array of financial services, including investing tools.
These other services do many positive things for SoFi. They open up new sources of revenue; hedge the business against high interest rates, which can hurt lenders; and generate high cross-selling opportunities, which are part of management's long-term growth strategy. The platform also offers several AI-based tools that help customers get their money right and feed into the overall model.
Image source: Getty Images.
For example, customers with a bank account might use its AI features to analyze their finances, and the bank's AI could detect a better SoFi credit card. The users might then switch to that credit card, giving them two of the company's products.
Management targets young professionals, an upwardly mobile population that likes all things digital and AI. Composer is an AI agent that can create and execute investing strategies using natural language. Investors can create their own custom plan or use community-built strategies, and they can automate the execution of stock trades based on prompts and criteria. Composer isn't the only AI investing agent, but it fits into SoFi's broader model and offers greater value for its members.
Can the stock recover? SoFi has launched a slew of tech-first services this year, including its own stablecoin and blockchain-based international wire transfers. These have not helped the stock recover, although the market did respond positively to the Composer announcement, and shares have started to bounce back from lows earlier this year.
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In most respects, SoFi is performing well. Adjusted net revenue accelerated to 41% growth year over year in the 2026 first quarter, and earnings per share increased from $0.06 to $0.13. The loan business has momentum, with a 68% year-over-year increase in originations this quarter, spread across categories.
On its own, an AI agent won't be the answer to a SoFi rebound, but it's another way the company can keep attracting record new users and set itself up for success. And there's still an opportunity to buy on the dip at the current price.
SoFi v 1. čtvrtletí 2026 přidala rekordních 1,1 milionu členů na 14,7 milionu a počet produktů vzrostl o 39 % na 22,2 milionu. Nástroj AI Coach v testu přiměl téměř 70 % aktivních uživatelů k finanční akci.
Key Takeaways SoFi added 1.1M members in Q1 2026, reaching 14.7M, while products rose 39% year over year.SOFI Coach helped nearly 70% of engaged test members take meaningful financial actions in early testing.Composer by SoFi lets investors build, test and automate rules-based strategies using natural language. SoFi Technologies (SOFI - Free Report) is leaning harder into AI as it turns its “everything app” into a more active financial hub. In the first quarter of 2026, the company added a record 1.1 million members, reaching 14.7 million, while products rose 39% year over year to 22.2 million. Cross-buy reached 43%, showing that more members are using multiple SoFi products.
That matters because SoFi’s model depends on deeper relationships, not just one-time account openings. Management calls this the Financial Services Productivity Loop, where brand awareness brings in members, more products build trust and higher lifetime value supports innovation. In the first quarter, unaided brand awareness hit 10%, showing that the platform is gaining visibility.
SoFi Coach fits into that plan. The AI chat tool helps members track spending, manage debt, plan goals and take next steps in the SoFi app. In early testing, nearly 70% of engaged test members took actions such as paying down debt or moving money into higher-yield accounts.
Composer by SoFi focuses on investing. The platform lets investors build, test and automate rules-based strategies. Users can create custom strategies, explore more than 2,000 community-built strategies or combine approaches into diversified portfolios while keeping control over rules and inputs.
The AI push comes as SoFi is already showing strong financial momentum. First-quarter 2026 adjusted net revenues rose 41% to $1.1 billion and adjusted EBITDA increased 62% to $340 million. If Coach drives daily engagement and Composer expands investing usage, AI could become a practical growth layer for SOFI’s member ecosystem.
How Are Other Competitors Faring?Upstart (UPST - Free Report) remains the most direct AI-driven lending peer to SOFI. Its proprietary models assess credit risk, detect fraud, price loans and support expansion into auto and home lending. The company says AI remains its growth engine despite profit pressure. In the first quarter of 2026, 91% of loans on Upstart’s platform were fully automated, with no human intervention.
Happen, Inc. (HAPN - Free Report) , formerly LendingClub, operates Happen Bank and positions itself primarily as a digital bank. It uses AI, machine learning and data-driven underwriting to support credit decisions, risk assessment and loan pricing. Its rebranding reflects a shift beyond marketplace lending toward a broader digital banking platform. In first-quarter 2026, it generated $2.7 billion in loan originations, up 31% year over year.
SOFI’s Price Performance, Valuation, and EstimatesShares of SOFI have gained 9% in the past three months, outperforming the broader industry but underperforming the S&P 500 Index.
Image Source: Zacks Investment Research
From a valuation standpoint, SOFI trades at a forward price-to-earnings ratio of 26.67X, well above the industry’s 9.80X. It carries a Value Score of F.
Image Source: Zacks Investment Research
SOFI’s estimates have remained unchanged over the past month. The Zacks Consensus Estimate for full-year 2026 EPS is pegged at 59 cents.
Image Source: Zacks Investment Research
SOFI stock currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
SoFi po jarním propadu za poslední měsíc vzrostla o 12,2 %, ale od začátku roku zůstává 31,3 % v minusu. Tržby za 1. čtvrtletí dosáhly 1,10 miliardy USD a překonaly odhady.
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SoFi Technologies (NASDAQ:SOFI | SOFI Price Prediction) is trading around $18 as of July 7, 2026, still down 31.3% year-to-date after a brutal spring. The catalyst for the drawdown: a March 2026 Muddy Waters report alleging accounting misstatements and undisclosed charge-off rates. Yet shares have rallied 12.2% over the past month, raising the question of whether the stock has bottomed.
The Fundamentals Never Broke The bear thesis was that credit was cracking beneath the surface. The Q1 2026 earnings report, filed April 29, 2026, argued otherwise. Revenue hit $1.10 billion, beating consensus by 4.9%, with EPS of $0.12 matching estimates for the fourth straight quarter. GAAP net income of $166.73 million rose 134.5% year over year, and loan originations set a record at $12.18 billion.
CEO Anthony Noto said, “We had an excellent Q1 delivering another quarter of durable growth and strong returns, fueled by our relentless focus on innovation and brand building.”
What Sparked the Bounce Recovery catalysts have stacked up quickly. On June 23, 2026, SoFi acquired Composer Securities and launched Composer by SoFi, an AI-powered investing platform. Noto argued, “As AI becomes a foundational part of investing, Composer by SoFi strengthens our ability to deliver powerful investing tools through an experience that is simple, intuitive, and accessible.” Days later, the company rolled out small business loans up to $250,000 with 24-hour funding.
Smart money has been leaning in. Cathie Wood’s ARK made four consecutive purchases, including over 200,000 shares (around $3.62 million) on June 30, 2026. Jim Cramer reiterated an “I Continue to Believe It’s Time to Buy” stance on June 23, 2026. For investors weighing how to play post-selloff setups, 24/7 Wall Street’s Breakout Buyers Rulebook covers the framework.
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The Bear Case Hasn’t Vanished The Muddy Waters overhang lingers. Signal Law Group followed up on June 27, 2026, with a Securities Disclosure Risk bulletin. Credit metrics are drifting: personal loan charge-offs rose to 3.0% from 2.8% sequentially, student loan charge-offs to 0.7% from 0.5%, and average asset yields fell 63 basis points. The Technology Platform segment shrank 27% after a large client departure.
Wall Street is unconvinced. The consensus rating is Hold, with an average target of $20.90. The forward P/E of 30x relative to 2026 guidance of approximately $0.60 in adjusted EPS leaves little room for error.
Verdict: Off the Lows, Not Yet Confirmed Shares have clearly recovered from the $16.03 low in early June, and the operational story continues to support the bulls. Whether $18 holds as a durable base depends on the July 29, 2026, Q2 earnings call, where analysts expect revenue of $1.1 billion and EPS of $0.11. Investors should monitor the stock and, more importantly, the charge-off trajectory.
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SoFi spustila ETF SFYI, který investuje do 50 nejčastěji držených amerických akcií v účtech SoFi a přidává aktivně řízenou opční strategii pro měsíční příjem a růst.
The Social 50 Income ETF combines exposure to stocks widely held in SoFi member-driven accounts, with an active options strategy that seeks monthly income and long-term growth
SAN FRANCISCO--(BUSINESS WIRE)--SoFi Technologies, Inc. (NASDAQ: SOFI), the everything app for digital financial services, today announced the availability of a new exchange-traded fund (ETF), the SoFi Social 50 Income ETF (NYSE Arca: SFYI). SFYI invests in the top 50 U.S.-listed stocks held by SoFi Invest self-directed brokerage accounts and adds an actively managed options strategy designed to pursue monthly income distributions and growth potential.
Many investors use options strategies, like covered calls, as part of an income-oriented investment approach. But putting those strategies into practice can require a significant upfront investment, ongoing risk management, and time to execute.
SFYI offers a simpler way to access potential income by combining a professionally managed options strategy with a diversified portfolio of stocks held in SoFi Invest self-directed brokerage accounts. Through a single ETF, investors can gain exposure to an options-based income strategy without having to build and manage covered call positions on their own.
“Income-seeking investors are being challenged to rethink their traditional playbook amid an uncertain interest rate environment and economic volatility – but they may not know where to start,” said Brian Walsh, Head of Advice and Planning at SoFi. “With SFYI, we are providing investors with another way to pursue their objectives. By combining the most-widely held stocks by members of the SoFi Active Invest community with a strategy that seeks monthly income and potential growth, SFYI helps simplify options-based strategies by offering exposure through a single ETF.”
SFYI offers a simpler path to options-based income with strategies such as covered calls and call spreads. By embedding these tools directly into the fund, investors receive:
Lower Capital Barriers: Covered call strategies typically require owning at least 100 shares of a stock. SFYI provides access to an options-based income strategy through a single ETF. Active Management: The fund is actively managed by professional portfolio managers, removing the need for investors to manually execute and manage options trades. Convenient ETF Structure: SFYI provides an efficient way for investors to access complex options strategies rather than executing them independently. Greater Diversification: Rather than concentrating on a single company stock, the fund's options strategy is applied across a broad portfolio of some of the most widely-held stocks, offering a more diversified approach to income investing. SFYI builds upon SoFi’s existing ETF, the SoFi Social 50 ETF (NYSE Arca: SFYF), which invests in the top 50 stocks most widely held by members of the SoFi Active Invest community, and adds an income-generating options strategy. Current holdings for SFYF, though subject to change, include names such as Tesla, NVIDIA, and Amazon. Stocks are rebalanced monthly and weighted according to how much money members have invested in each company at the end of every month.
SFYI is a series of Tidal Trust I. Tidal Investments LLC, a Tidal Financial Group company, is the Investment Adviser to SFYI with a gross expense ratio of 0.73%. SoFi serves as brand sponsor and marketing support provider, but does not make investment decisions, provide investment advice, or otherwise act as investment adviser. SFYI is listed on NYSE Arca and can be purchased through SoFi Invest and other brokerage platforms like other ETFs available in the secondary market.
In addition to SFYI and SFYF, other SoFi-sponsored ETFs are advised by Tidal Investments LLC:
SoFi Agentic AI ETF (AGIQ) – invests in U.S. companies driving the next wave of artificial intelligence SoFi Select 500 (SFY) – composed of the 500 largest publicly traded U.S. companies, weighted using a proprietary growth factor SoFi Enhanced Yield ETF (THTA) – combines U.S. Treasuries and options-trading to pursue monthly income For more information on SFYI, please visit: sofi.com/invest/etfs/sfyi/.
About SoFi
SoFi Technologies (NASDAQ: SOFI) is the everything app for digital financial services on a mission to help people achieve financial independence to realize their ambitions. 14.7 million members trust SoFi to borrow, save, spend, invest, and protect their money and buy, sell and hold their crypto – all in one app – and get access to financial planners, exclusive experiences, and a thriving community. Fintechs, financial institutions, and brands use SoFi’s technology platform Galileo to build and manage innovative financial solutions across 133 million global accounts. For more information, visit www.sofi.com or download our iOS and Android apps.
About Tidal
Tidal Investments LLC, a Tidal Financial Group company, serves as investment adviser to the Fund.
Disclosures
Investing involves risk, including possible loss of principal. SFYI’s investment objective, strategy, distribution target, and references to monthly income, long-term capital appreciation, growth potential, or options-based income are not guarantees of future results. There is no guarantee that SFYI will achieve its investment objective or make distributions in any given month. Distributions, if any, may vary and may include return of capital. Options strategies involve risks different from ordinary portfolio securities transactions and may limit gains or result in losses. Review the Characteristics and Risks of Standardized Options.
SoFi Invest is a trade name used by SoFi Wealth LLC and SoFi Securities LLC when offering investment products and services. Robo investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser. Brokerage and self-directed investing products offered through SoFi Securities LLC, Member FINRA/SIPC. Neither SoFi Securities LLC nor SoFi Wealth LLC are the issuer, investment adviser, distributor, or underwriter of SFYI and do not sponsor SFYI in their broker-dealer or investment adviser capacities, respectively. This press release is for informational purposes only and does not constitute an offer to sell or the solicitation of an offer to buy shares of SFYI or any other security through SoFi Securities LLC or any other broker-dealer.
For disclosures on SoFi Invest platforms visit SoFi.com/legal. For a full listing of the fees associated with SoFi Invest please view our fee schedule.
Before investing in Exchange Traded Funds (ETFs), always read the fund's prospectus. It contains important information about the fund’s objectives, risks, and fees. You can get a prospectus from the fund company’s website or by emailing our customer service at [email protected].
Derivatives Risk. Derivatives are financial instruments that derive value from the underlying reference asset or assets, such as stocks, bonds, or funds (including ETFs), interest rates or indexes.
NAV Decline Risk Due to Distributions. When the Fund makes a distribution, the Fund’s NAV will typically drop by the amount of the distribution on the related ex-dividend date.
Concentration Risk. The Fund’s investments will be concentrated in an industry or group of industries to the extent SFYF is so concentrated.
High Portfolio Turnover Risk. The Fund may actively and frequently trade all or a significant portion of the Fund’s holdings. A high portfolio turnover rate increases transaction costs, which may increase the Fund’s expenses.
New Fund Risk. The Fund is a recently organized management investment company with no operating history. As a result, prospective investors do not have a track record or history on which to base their investment decisions.
Non-Diversification Risk. The Fund is classified as “non-diversified,” which means the Fund may invest a larger percentage of its assets in the securities of a smaller number of issuers than a diversified fund.
If you purchase investment funds, including Exchange Traded Funds (ETFs), through SoFi Invest, either on your own or with automated investing, the funds have their own management fees. These fees are paid by the fund itself, not directly by you and can reduce the fund's returns. More detailed information about a fund's fees can be found in its prospectus.
SoFi Invest does not receive sales commissions or other fees from the ETFs it invests in on your behalf, but could earn management fees if SoFi Invest creates its own fund(s).
SoFi may waive or change its fees at any time. The most current fee schedule is available in your Account Documents within the SoFi app or online account.
Distributed by Foreside Fund Services, LLC. Foreside is not affiliated with SoFi or Tidal.
Availability of Other Information About SoFi
Investors and others should note that we communicate with our investors and the public using our website (https://www.sofi.com), the investor relations website (https://investors.sofi.com), and on social media (X and LinkedIn), including but not limited to investor presentations and investor fact sheets, Securities and Exchange Commission filings, press releases, public conference calls and webcasts. The information that SoFi posts on these channels and websites could be deemed to be material information. As a result, SoFi encourages investors, the media, and others interested in SoFi to review the information that is posted on these channels, including the investor relations website, on a regular basis. This list of channels may be updated from time to time on SoFi’s investor relations website and may include additional social media channels. The contents of SoFi’s website or these channels, or any other website that may be accessed from its website or these channels, shall not be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended.
SoFi Technologies v 1. čtvrtletí zvýšila očištěné čisté tržby o 41 % a počet nových členů dosáhl rekordních 1,1 milionu. Akcie ale po reportu short-sellera zůstávají pod tlakem.
SoFi Technologies (SOFI 1.06%) stock dropped 32% in the 2026 first quarter, according to data provided by S&P Global Market Intelligence. A short-seller report that put the market on edge, and investors have been scrutinizing the digital bank's performance with a fine-tooth comb.
Most things are going right It's curious how low SoFi stock has fallen, considering how fast it's growing. In the 2026 first quarter, adjusted net revenue growth accelerated to 41% year over year. Its core business, lending, is driving the growth, with a 53% increase in adjusted net revenue. Lending products increased by 33%, and contribution profit was up 60%. Loan originations increased 68%, with healthy growth in all of its categories -- 51% in personal loans, 119% in student loans, and 137% in home loans, which is even more impressive as interest rates remain high.
Image source: Getty Images.
SoFi is onboarding new members at a rapid pace, with record add-ons of 1.1 million in the first quarter. The cross-selling strategy is strong, and cross-buy accelerated to 43%. SoFi has expanded into a complete digital financial app, and its financial services segment, which includes non-lending products like investing tools and bank accounts, is also growing fast. Revenue was up 41% year over year in the first quarter, and contribution profits increased 32%.
Management sees an enormous opportunity to attract new customers and convert them to new products. It's constantly adding new features and services to the platform, with many based around cryptocurrency, and it recently acquired artificial intelligence (AI) investing tool, Composer.
What's going wrong In March, Muddy Waters put out a short-seller report alleging misleading accounting practices. SoFi vigorously denied the claims, but the damage had been done.
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But it's more than that. SoFi stock is expensive, and carrying a premium valuation makes it susceptible to falling if there are any errors. While the company as a whole is demonstrating robust performance, it's not flawless. For example, its third segment, Tech Platform, has been a bit of a bust. Management likens it to the Amazon Web Services (AWS) of financial infrastructure, and it has highlighted how the technology has helped it release new features quickly. But it has been growing at mediocre rates at best, and sales were down 27% from the prior year in the first quarter.
At the current price, SoFi stock trades at 41 times trailing 12-month earnings, which is still expensive, but reasonable considering the company's future opportunity.
SoFi po získání národní bankovní licence výrazně zlevnila financování a vklady vzrostly z 1,2 miliardy USD na 40,2 miliardy USD. Čistý úrokový příjem se díky tomu zvýšil o 781 % z 252 milionů USD v roce 2021 na více než 2,2 miliardy USD v roce 2025.
SoFi Technologies' (SOFI 1.08%) operations were launched more than a decade ago. Back then, the company's sole activity was providing alumni-funded loans to recent grads.
Fast-forward to today, and SoFi has become a full-fledged digital financial services entity. Growth has been exceptional, as the business expanded its product and service offering. This helped to rapidly bring on new members.
In 2022, SoFi obtained a national bank charter that reshaped the company. Here's how this move could pay off for long-term investors.
Image source: Getty Images.
Taking deposits provides an advantage Before SoFi got a bank charter, its operations were funded by a mix of securitized debt, warehouse facilities, and convertible notes. These sources of capital had obviously helped the business reach that point.
The issue, though, is that this kind of funding can be expensive. And it's dependent on robust capital market conditions. This sets the bar higher. When originating loans, SoFi must aim to achieve a better return than what it pays on its funding capital to generate net interest income. This put it at a huge disadvantage relative to banking peers.
The company announced in January 2022 that it had received approval from the Office of the Comptroller of the Currency and the Federal Reserve to acquire Golden Pacific Bancorp, a community bank that was based in Sacramento, California. This deal, giving SoFi a national bank charter, was then closed in February of that year.
Since that seminal moment, SoFi has been completely transformed. It immediately started offering checking and savings accounts to customers. As of March 31, 2022, the business had $1.2 billion in total deposits. Exactly four years later, that figure had ballooned to $40.2 billion.
Of SoFi's $42.9 billion in total liabilities, 94% are represented by these deposits (up from 17% four years before). This supported SoFi's Q1 2026 net interest margin of 5.94%. Net interest income also jumped 781% from $252 million in 2021 to over $2.2 billion in 2025.
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Deposits are considered extremely sticky, as they establish a bank's direct relationship with where customers park their money. SoFi's savings account pays a standard annual percentage yield of 3.1%, well above the national average, which also attracts capital.
The fact that SoFi's deposit base is expanding so quickly is a sign of heightened demand from individuals for a tech-enabled platform with a superior user experience. This bodes well for the company's long-term success. Management expects adjusted earnings per share to increase at a compound annual rate of 40% (at the midpoint) over the next three years.
Without a national bank charter that drastically lowered its funding costs and opened up the capital floodgates, these profit gains would not be possible. An expanding earnings stream is just what this fintech stock's investors want to see.
SoFi v prvním čtvrtletí 2026 vytvořila rekordní úvěry za 12,2 miliardy USD, meziročně o 68 % více. Přesto Truist snížila cílovou cenu akcie z 20 na 17 USD kvůli slabším vyhlídkám tržeb.
During the first three months of 2026, SoFi Technologies (SOFI 2.77%) originated $12.2 billion in combined personal, student, and home loans. While this figure was up 68% year over year and established a new company record, it didn't please investors.
Matthew Coad, a research analyst at Truist Financial, cut the firm's price target for SoFi from $20 to $17. He expects weaker Q2 revenue from the loan platform segment.
The downgrade was also the result of the company's technology platform segment registering a 27% revenue decline. This was due to the loss of an important client, although the total number of accounts fell 16% from Q1 2025.
Does the fintech stock's dip, a reflection of Wall Street's bearishly inclined perspective, leave a disconnect that investors can take advantage of by buying SoFi?
Image source: Getty Images.
With such outstanding growth, it's easy to be bullish SoFi's first-quarter results add fuel to the bull case. Record loan originations propelled the business's top line, with adjusted net revenue up 41% year over year. The membership base expanded by 35% to 14.7 million.
Despite strong growth, investors are giving more weight to Truist's price target cut. This is despite upbeat data points coming from the company.
SoFi added $3.6 billion in new commitments from capital markets partners to fund personal loans. And demand has been better than expected. Loan platform business originations were up 90% compared to Q1 2025.
Maybe the market is concerned about SoFi's lending potential in a higher-for-longer rate environment. But the Federal Reserve's benchmark rate has been in the current range of 3.5% to 3.75% or higher since late 2022, and these tighter conditions haven't prevented the company from continuing to post superb growth.
Trends in the technology platform segment are less impactful because its first-quarter revenue of $75 million represented less than 7% of SoFi's total sales base. Management is still focused on innovation, though. The business plans to soon launch SoFi Technology Solutions, rebranding the tech platform segment.
"The new brand reflects the more comprehensive set of products and services that we now offer enterprise clients across a total of four platform businesses," CEO Anthony Noto said on the Q1 2026 earnings call.
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Starting valuation impacts the fintech stock's investment case SoFi historically hasn't been a cheap stock, which is probably why the market will worry at any hint of a slowdown. But now that shares trade 44% below their peak, investors can buy the business at a forward price-to-earnings ratio of 29.6.
I view this as a compelling entry point for prospective investors, especially given the likelihood that SoFi's earnings base will be meaningfully higher in the future. While analyst price targets get a lot of attention, investors shouldn't give them much weight.
SoFi spustila SoFi Small Business Loans pro malé firmy a podnikatele s rychlým schválením, financováním do 24 hodin a transparentní cenou. Úvěry jsou až do 250 000 USD.
SoFi Small Business Loans offer quick decisions, fast funding and clear upfront pricing to help entrepreneurs and small businesses fund their growth.
SAN FRANCISCO--(BUSINESS WIRE)--SoFi Technologies, Inc. (NASDAQ: SOFI), the everything app for digital financial services, today announced the launch of SoFi Small Business Loans, to help entrepreneurs and small business owners access fast, transparent financing to run and grow their businesses.
Today’s small business owners are ambitious but increasingly constrained by cash flow. Access to capital can be time-consuming and expensive, leaving some owners reliant on credit cards, waiting on slow bank decisions, or wary of alternative lenders with unclear fees or high rates.
In a recent survey of small business owners, 75% who applied for a business loan or line of credit in the last year said it was difficult to access affordable capital and the Federal Reserve found that more than half of borrowers chose online lenders for speed of decision or funding.
“For many of our members, their financial lives do not stop at personal goals, they also include the businesses they are building,” said Anthony Noto, CEO of SoFi. “With SoFi Small Business Loans, we are expanding our ability to serve members in more of the moments that matter, giving them access to business financing through the same digital-first platform they already use to manage their personal finances.”
SoFi has seen strong demand for financing across several small business categories including construction, healthcare, professional services, and more. SoFi Small Business Loans provides eligible business owners with:
Capital to Help Small Business Move Forward: Fixed business loans of up to $250,000 to help members purchase equipment, stock inventory or hire new staff. Quick Eligibility Check and Funding After Approval: Members can check eligibility in minutes and, if approved, access funding as soon as 24 hours after approval1, helping them stock up before a busy season or cover materials for a new job. Simple, Upfront Pricing: Members can view their offer before accepting, with no application fee, no origination fee, and no prepayment penalties. Predictable Payments for Easier Planning: Fixed business loans with predictable payments help members plan ahead, from managing payroll to investing in their business's growth. With SoFi Small Business Loans, SoFi is expanding its support for entrepreneurs and business owners and planning additional products and innovations to help meet their evolving needs.
To learn more about SoFi Small Business Loans and apply, visit, SoFi Small Business Loans
About SoFi
SoFi Technologies (NASDAQ: SOFI) is the everything app for digital financial services on a mission to help people achieve financial independence to realize their ambitions. 14.7 million members trust SoFi to borrow, save, spend, invest, and protect their money and buy, sell and hold their crypto – all in one app – and get access to financial planners, exclusive experiences, and a thriving community. Fintechs, financial institutions, and brands use SoFi’s technology platform Galileo to build and manage innovative financial solutions across 133 million global accounts. For more information, visit www.sofi.com or download our iOS and Android apps.
SoFi Small Business Loans are originated by SoFi Bank, N.A.
Terms and conditions apply. SOFI RESERVES THE RIGHT TO MODIFY OR DISCONTINUE PRODUCTS AND BENEFITS AT ANY TIME WITHOUT NOTICE. To be approved, a borrower’s home address and primary business operating address must be in the U.S. or U.S. territories, and you must meet SoFi's underwriting requirements in SoFi’s sole and absolute discretion. Not all borrowers receive the lowest rate. Lowest rates are reserved for the most creditworthy borrowers. If approved, your actual rate will be within the range of rates at the time of application and will depend on a variety of factors, including term of loan, evaluation of your business and personal creditworthiness, business revenue, and other factors. Rates and terms are subject to change at any time without notice. SoFi Small Business Loans may not be used for personal, family or household purposes. See SoFi.com/legal and SoFi.com/eligibility for more details.
Loan amounts range from $2,500-$250,000. The annual percentage rate (APR) is the cost of credit as a yearly rate and reflects your interest rate.
1As soon as 24 hour Loan Funding: Most borrowers receive funds within 24 hours if the loan is approved and the agreement is signed by 2:45 PM ET. The 24-hour funding timeframe excludes funding on weekends and federal holidays. This timing is not guaranteed, and delays may occur outside of SoFi’s control, such as if inaccurate information is submitted, or the receiving provider declines the transfer. Your bank may have rules on when the funds become available.
Borrowers who do not qualify for a SoFi Small Business Loan will have the opportunity to explore financing options from a provider in SoFi's Loan marketplace. The timing of funding varies by provider.
Availability of Other Information About SoFi
Investors and others should note that we communicate with our investors and the public using our website (https://www.sofi.com), the investor relations website (https://investors.sofi.com), and on social media (X and LinkedIn), including but not limited to investor presentations and investor fact sheets, Securities and Exchange Commission filings, press releases, public conference calls and webcasts. The information that SoFi posts on these channels and websites could be deemed to be material information. As a result, SoFi encourages investors, the media, and others interested in SoFi to review the information that is posted on these channels, including the investor relations website, on a regular basis. This list of channels may be updated from time to time on SoFi’s investor relations website and may include additional social media channels. The contents of SoFi’s website or these channels, or any other website that may be accessed from its website or these channels, shall not be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended.
SoFi Technologies' (SOFI +3.58%) stock is on a bit of a losing streak at the moment. Its share price has tanked 31.7% in 2026 (as of June 26).
However, the fintech stock's recent performance shouldn't distract from what's actually happening with the business. Product development remains management's top priority. This is a strategy that investors should appreciate, as it indicates a focus on improving the customer experience.
Here's how SoFi's latest innovation could transform its growth trajectory.
Image source: Getty Images.
AI becomes a personal financial planner On June 2, the business launched SoFi Coach, an "artificial intelligence (AI)-powered chat that delivers personalized financial insights," according to the press release. Users can link all of their financial accounts to SoFi. Then they can ask SoFi Coach questions about their spending behavior, savings goals, investment allocations, and debt repayment.
"How much did I spend on restaurants last month? "At my current savings rate, will I be able to afford a $500,000 home in five years? These are two examples of what members can ask SoFi Coach.
For SoFi customers, this is like having instant access to a dedicated team of financial experts in your pocket. And since it's all done via the app, users might be more comfortable communicating their concerns about their financial situation through the app than discussing them with a real person.
Early testing reveals notable adoption. Almost 70% of test members took necessary actions to improve their finances.
SoFi Coach is a clear demonstration of CEO Anthony Noto's overarching belief. On SoFi's fourth-quarter 2025 earnings call, he called AI a super-cycle, viewing it as an area with "huge opportunities for growth."
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Growth hasn't been an issue Investors who pay attention to the underlying business, as opposed to the stock price, will be encouraged by what they see. SoFi continues to grow rapidly. As of March 31, it had 14.7 million customers, up 35% year over year. This helped drive adjusted net revenue higher by 41%. Executives believe the top line will rise by 30% in 2026.
The company has found a strong footing in the financial services industry. Its tech-forward platform caters to younger, affluent consumers, providing SoFi with greater lifetime value as these customers' financial lives evolve.
While still in its very early stages, SoFi Coach could provide a boost to the company's growth trajectory in an obvious way. The business wants the AI assistant to be able to take action at customers' request, including opening new accounts. This can promote cross-selling opportunities, as members use more of SoFi's products over time, increasing the digital bank's stickiness.
Investors should monitor any updates on SoFi Coach's adoption going forward.
SoFi je letos více než 30 % v minusu a investoři budou sledovat, zda v příští výsledkové zprávě potvrdí upravený výhled tržeb 4,6 miliardy USD a upravený čistý zisk 825 milionů USD. Důležité budou i růst počtu členů a obrat v divizi SoFi Technology Solutions, jejíž tržby v 1. čtvrtletí klesly o 27 %.
The SoFi Technologies (SOFI +3.35%) stock price has been climbing over the past month, which is welcome news for shareholders. That's because, as of June 24, shares are down more than 30% on the year.
SoFi will likely report its 2026 second-quarter earnings results in late July or early August, which could help decide the next direction for the stock price. In the report, there will be a few updates that investors will want to follow.
Image source: Getty Images.
Will forward guidance be maintained? In its 2026 first-quarter earnings report, SoFi maintained its adjusted full-year revenue and adjusted full-year net income guidance of $4.6 billion and $825 million, respectively. Even without boosted guidance, that would still be a 30% increase in net revenue and a 72% increase in net income from its 2025 totals. That said, expectations are still high.
If forward guidance is strengthened, it could fuel a stock price rally. If guidance is maintained and the rest of the results underwhelm, the stock price would likely dip lower.
Member growth and cross-selling For Q1 2026, SoFi added 1.1 million new members, setting a record. That also marked the third straight quarter of 35% growth in its member totals, which reached 14.7 million.
As SoFi adds new members, it's also focusing on cross-selling products. In what SoFi calls its financial services productivity loop, it includes everything from home loans to student loans to an investing platform to credit cards. SoFi is seeing more existing customers signing up for more products in that productivity loop.
That should help it rely less on new members for long-term revenue growth, and it is a sign that the company has an opportunity to generate more revenue from current members. This next earnings report will offer a look into whether that momentum is continuing or has stalled.
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Updates on a slumping division In the first quarter, SoFi reported disappointing results for its Technology Platform, which basically powers the infrastructure for banks and other financial entities to build and run apps. That division's revenue fell 27%, with SoFi mentioning the loss of a major client.
SoFi is rebranding that platform to SoFi Technology Solutions for enterprise clients, offering them products and services across processing, banking, core ledgers and services, payment hubs, and risk and fraud. The second quarter will offer insight into whether that part of SoFi's business is returning to growth or is still experiencing declining revenue.
Investment considerations After climbing 70% in 2025, SoFi stock has struggled to find its footing in 2026. Its upcoming Q2 2026 earnings report can help establish the direction that shares move next, but long-term investors can view it more as a progress report.
The fintech operator will need to show that the loss of that client, mentioned in Q1 2026, was a one-time issue and that revenue is growing again in its SoFi Technology Solutions division. It will also need to show it's continuing to add new members at a steady pace, and that it's connecting current members with more of its products and is effectively creating cross-selling opportunities.
CEO Anthony Noto letos opakovaně nakupuje akcie SoFi, naposledy 13 888 kusů za zhruba 18 USD za akcii. Firma v 1. čtvrtletí zvýšila čisté tržby o 43 % na rekordních 1,1 miliardy USD.
Shares of digital banking specialist SoFi Technologies (SOFI +3.58%) have had a rough 2026. As of this writing, the stock is down about a third year to date, sliding from about $26 at the end of 2025 to around $18.
But while many investors have been selling, the company's CEO has been doing the opposite. Anthony Noto has repeatedly stepped into the market to buy SoFi shares this year, most recently in mid-June.
When a chief executive buys his own stock with his own money -- especially after a steep drop -- it tends to get investors' attention.
Does Noto's conviction make SoFi a contrarian opportunity? Or is the sell-off a fair reflection of the company's risks?
Image source: Getty Images.
The CEO keeps buying On June 16, Noto bought 13,888 shares of SoFi on the open market at an average price of about $18 apiece, lifting his direct stake to nearly 12 million shares. And that purchase wasn't a one-off. Noto has added to his position several times in 2026, including in March and May, buying more each time the stock fell.
Insider buying like this is worth watching because executives understand their business far better than outside investors do. And open-market purchases carry particular weight. Unlike shares granted as compensation, these are bought with the executive's own cash -- a direct bet that the stock is worth more than the market currently thinks.
That said, Noto's recent buys, while notable, are small relative to his overall stake.
The more useful question is whether SoFi's underlying business backs up his confidence.
The business behind the buying On that front, Noto has plenty to point to. SoFi's first-quarter net revenue rose 43% year over year to a record $1.1 billion, as the company added a record 1.1 million members and pushed its total membership up 35% from a year earlier to 14.7 million.
Profits are scaling even faster than sales. SoFi's first-quarter net income more than doubled from the year-ago period to $167 million, and earnings per share doubled to $0.12. It was the company's 10th consecutive profitable quarter -- a notable milestone for a business that was losing money just a few years ago. Loan originations, meanwhile, reached a record $12.2 billion.
The company is also still finding new ways to grow. In late June, SoFi launched Composer by SoFi, an artificial intelligence (AI)-powered investing platform that lets users build, test, and automate investing strategies using everyday language.
"Composer has built one of the most innovative AI-powered investing platforms available to retail investors today," said Noto in the company's press release about the launch.
The platform emerged from SoFi's acquisition of Composer earlier this year, and the company plans to weave it into its SoFi Plus membership over time.
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So, why is the stock down so much?
The most likely answer is valuation. Even after the sell-off, SoFi trades at about 40 times earnings -- not cheap. But the multiple looks more reasonable measured against the company's growth. On the roughly $0.60 in adjusted earnings per share management expects SoFi to earn this year, its forward price-to-earnings ratio is about 29. For a business growing revenue north of 40% and rapidly expanding profits, that's hardly egregious.
The bigger concern is what SoFi is at its core: a fast-growing lender. Lending is cyclical and carries real credit risk. A weaker economy could push loan losses higher and pressure profits quickly -- and that risk, more than the valuation, is likely what has investors cautious.
Overall, SoFi's business continues to demonstrate impressive momentum. But I'd still be cautious. Shares aren't as expensive as they used to be. But they're not cheap either.
SoFi spustila AI investiční platformu Composer by SoFi po akvizici Composer Securities. Umožňuje investorům tvořit, testovat a automatizovat strategie v přirozeném jazyce.
Digital financial services app SoFi has introduced an AI-powered investing platform.
Composer by SoFi, announced Tuesday (June 23), is designed to allow investors to employ artificial intelligence to develop, test and automate investment strategies using natural language.
It follows the company’s acquisition of Composer Securities, SoFi said in a news release provided to PYMNTS.
“Composer has built one of the most innovative AI-powered investing platforms available to retail investors today,” said Anthony Noto, SoFi’s chief executive.
“Our acquisition of Composer reflects SoFi’s strategy of identifying innovative technologies and exceptional teams that can strengthen our ecosystem over time. As AI becomes a foundational part of investing, Composer by SoFi strengthens our ability to deliver powerful investing tools through an experience that is simple, intuitive, and accessible.”
According to the release, Composer lets investors design their own strategies, while also exploring “community-built” strategies.
“An investor who feels they missed an AI sector rally can search over 2,000 community-built strategies, find one focused on AI and semiconductor leaders, review how it would have performed historically, and deploy it within seconds,” the release said.
Investors who aren’t sure which way the market will go can meld strategies designed for a variety of market environments and automate them together, SoFi added.
While other agentic tools use AI to continuously make trading decisions, SoFi says Composer employs the technology to help investors build “sophisticated rules-based strategies” that are executed automatically and follow clear, predefined rules which can be refined with specific weights, conditions and filters.
“This means investors maintain visibility into how their strategies work and can evaluate historical performance across different market environments before deciding whether to activate a strategy,” the company added.
As PYMNTS wrote last month, Noto has framed SoFi’s strategy around helping members manage their money holistically instead of introducing isolated products.
“Our critical success factor is helping people spend less than they make and invest the rest,” Noto said during an earnings call.
He added that consumers increasingly require financial guidance “for all the days in between,” and not simply for major financial decisions.
SoFi also recently acquired Peach Finance, a lending infrastructure startup that specializes in loan servicing software.
“This acquisition represents a significant expansion of SoFi’s business model, which has evolved beyond providing consumer financial products to offering a robust infrastructure layer for third-party banks and FinTechs,” PYMNTS wrote last month. “By incorporating Peach’s specialized software, SoFi adds a critical component to its enterprise ecosystem.”
