Snap (SNAP - Free Report) closed the most recent trading day at $6.13, moving -4.81% from the previous trading session. The stock's change was less than the S&P 500's daily loss of 1.09%. Meanwhile, the Dow experienced a drop of 0.34%, and the technology-dominated Nasdaq saw a decrease of 2.15%.
Prior to today's trading, shares of the company behind Snapchat had gained 13.98% outpaced the Computer and Technology sector's gain of 1.99% and the S&P 500's gain of 2.44%.
The investment community will be closely monitoring the performance of Snap in its forthcoming earnings report. The company is scheduled to release its earnings on November 4, 2026. In that report, analysts expect Snap to post earnings of $0.16 per share. This would mark year-over-year growth of 166.67%. Meanwhile, the Zacks Consensus Estimate for revenue is projecting net sales of $1.72 billion, up 14.33% from the year-ago period.
Regarding the entire year, the Zacks Consensus Estimates forecast earnings of $0.59 per share and revenue of $6.78 billion, indicating changes of +78.79% and +14.35%, respectively, compared to the previous year.
It is also important to note the recent changes to analyst estimates for Snap. These revisions typically reflect the latest short-term business trends, which can change frequently. As such, positive estimate revisions reflect analyst optimism about the business and profitability.
Our research suggests that these changes in estimates have a direct relationship with upcoming stock price performance. To benefit from this, we have developed the Zacks Rank, a proprietary model which takes these estimate changes into account and provides an actionable rating system.
The Zacks Rank system, which ranges from #1 (Strong Buy) to #5 (Strong Sell), has an impressive outside-audited track record of outperformance, with #1 stocks generating an average annual return of +25% since 1988. Within the past 30 days, our consensus EPS projection remained stagnant. Snap is currently a Zacks Rank #3 (Hold).
In terms of valuation, Snap is currently trading at a Forward P/E ratio of 10.98. For comparison, its industry has an average Forward P/E of 21.23, which means Snap is trading at a discount to the group.
Investors should also note that SNAP has a PEG ratio of 0.25 right now. This metric is used similarly to the famous P/E ratio, but the PEG ratio also takes into account the stock's expected earnings growth rate. As the market closed yesterday, the Internet - Software industry was having an average PEG ratio of 1.25.
The Internet - Software industry is part of the Computer and Technology sector. This group has a Zacks Industry Rank of 81, putting it in the top 33% of all 250+ industries.
The Zacks Industry Rank gauges the strength of our individual industry groups by measuring the average Zacks Rank of the individual stocks within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
To follow SNAP in the coming trading sessions, be sure to utilize Zacks.com.
Snap (SNAP - Free Report) closed at $6.10 in the latest trading session, marking a -6.01% move from the prior day. The stock fell short of the S&P 500, which registered a loss of 1.11% for the day. Elsewhere, the Dow lost 0.09%, while the tech-heavy Nasdaq lost 1.88%.
Prior to today's trading, shares of the company behind Snapchat had gained 11.32% outpaced the Computer and Technology sector's gain of 3.49% and the S&P 500's gain of 2.06%.
Analysts and investors alike will be keeping a close eye on the performance of Snap in its upcoming earnings disclosure. The company's earnings report is set to go public on November 4, 2026. In that report, analysts expect Snap to post earnings of $0.16 per share. This would mark year-over-year growth of 166.67%. Simultaneously, our latest consensus estimate expects the revenue to be $1.72 billion, showing a 14.33% escalation compared to the year-ago quarter.
Looking at the full year, the Zacks Consensus Estimates suggest analysts are expecting earnings of $0.59 per share and revenue of $6.78 billion. These totals would mark changes of +78.79% and +14.35%, respectively, from last year.
Investors might also notice recent changes to analyst estimates for Snap. These latest adjustments often mirror the shifting dynamics of short-term business patterns. Therefore, positive revisions in estimates convey analysts' confidence in the business performance and profit potential.
Our research suggests that these changes in estimates have a direct relationship with upcoming stock price performance. To take advantage of this, we've established the Zacks Rank, an exclusive model that considers these estimated changes and delivers an operational rating system.
The Zacks Rank system, which ranges from #1 (Strong Buy) to #5 (Strong Sell), has an impressive outside-audited track record of outperformance, with #1 stocks generating an average annual return of +25% since 1988. Over the past month, the Zacks Consensus EPS estimate remained stagnant. Snap is holding a Zacks Rank of #3 (Hold) right now.
In terms of valuation, Snap is presently being traded at a Forward P/E ratio of 11.06. This valuation marks a discount compared to its industry average Forward P/E of 20.8.
We can also see that SNAP currently has a PEG ratio of 0.25. This popular metric is similar to the widely-known P/E ratio, with the difference being that the PEG ratio also takes into account the company's expected earnings growth rate. The average PEG ratio for the Internet - Software industry stood at 1.19 at the close of the market yesterday.
The Internet - Software industry is part of the Computer and Technology sector. This industry, currently bearing a Zacks Industry Rank of 79, finds itself in the top 33% echelons of all 250+ industries.
The strength of our individual industry groups is measured by the Zacks Industry Rank, which is calculated based on the average Zacks Rank of the individual stocks within these groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
Be sure to follow all of these stock-moving metrics, and many more, on Zacks.com.
Truist just handed Meta a price target that towers above Wall Street consensus, and it hinges entirely on whether one AI product can prove itself before Q3 earnings. Snap and Reddit are moving with Meta, but each for a completely…
Meta Platforms (NASDAQ:META | META Price Prediction) stock is at $770.07, up 4% in morning trading. That gain follows a Street-high price target that put fresh weight behind the company’s machine-learning advertising push. Other social media names are rising with it, and the biggest gains are in platforms that depend on ad budgets.
Snap (NYSE:SNAP) stock is at $6.77, up 4%, keeping pace with Meta Platforms stock in percentage terms. Additionally, Reddit (NYSE:RDDT) stock is at $163.12, up 2%, a smaller gain than the other two names.
For a sector gauge, the Global X Social Media ETF (NASDAQ:SOCL) is up 1%. Its portfolio carried Meta Platforms shares at 8.7% of net assets as of July 31. However, the Invesco QQQ Trust (NASDAQ:QQQ) is down 0.4%, so the social media rally is running against a weaker background for large-cap tech.
Truist Puts a Street-High Target on Meta’s Muse Push Truist Securities analyst Youssef Squali raised his price target on Meta Platforms stock to $1,000, matching the highest on Wall Street, and kept a Buy rating. Squali cited early adoption of the Muse AI agent, which Meta Platforms launched in early September, and added a Muse contribution to his outer-year estimates. He also rolled his valuation forward, a second factor behind the higher target.
Snap stock is extending a run that began earlier this month. Blue Duck Capital, a Snap shareholder, urged the board to raise outside capital to fund the Specs augmented reality glasses unit, which put the hardware effort at the center of the debate around Snap stock.
Scale Splits the Meta and Snap Rallies Meta Platforms sells advertising across its social applications and funds its AI products from that cash flow. On the Q2 2026 earnings call, chief executive Mark Zuckerberg stated that Muse Image “can analyze images, improve its own work, and produce better ad variations based on advertiser input.” The company also reported that nine million small businesses were using at least one of its AI ad creative tools.
Truist’s call means Meta Platforms shares are being repriced on a product Wall Street can measure. Yet, Meta Platforms’ Q2 2026 EPS of $6.18 missed the $7.22 estimate on higher costs, legal charges and severance. Its full-year 2026 capital expenditure guidance came in at $130 billion to $145 billion to fund its AI infrastructure buildout (that spend has to land somewhere, and we identified seven of the suppliers soaking it up in a free report: here).
Snap draws a growing share of revenue from consumer subscriptions alongside advertising, and Snap stock is being repriced on what an activist investor thinks a hardware unit might be worth on its own. A bull case for Snap stock is that a separate funding structure for Specs puts a value on hardware the market currently ignores. However, skeptics argue that the unit still needs capital the company hasn’t raised.
Reddit monetizes a forum through ads and data licensing. Bulls see licensing as a cushion beyond ads; bears note its shared ad base with Meta Platforms and Snap. Pinterest (NYSE:PINS) belongs to the same ad-supported peer set, and its chief executive has called AI “a clear accelerant for our business.”
What to Watch Next The open question for Meta Platforms is whether Muse revenue arrives on the timetable now built into the Truist target. Stay tuned for Meta’s upcoming Q3 2026 results, likely to be disclosed October 21, as investors can watch for whether management links advertiser demand to the Muse agent in that update. Meta’s spending matters just as much, since greater infrastructure costs have already weighed on earnings.
For Snap, the open item is how the board responds to Blue Duck Capital’s call for outside money. Holders sizing their Snap positions could watch for whether the board considers a separate Specs funding structure.
Contact [email protected] for any questions or corrections.
SANTA MONICA, Calif.--(BUSINESS WIRE)--Snap Inc. (NYSE: SNAP) will hold its quarterly conference call to discuss third quarter 2026 financial results on Wednesday, November 4, 2026 at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time). A live webcast and replay of the conference call will be accessible on Snap Inc.'s Investor Relations website for at least 90 days at: http://investor.snap.com. About Snap Inc. Snap Inc. is a technology company. We believe the camera presents the greatest opportunit.
Outlines Path to Significant Upside for Snap and Attractive Specs Asset in Open Letter to the Board
, /PRNewswire/ -- Blue Duck Capital, LLC ("Blue Duck"), a long/short equity investment manager focused on thematic opportunities within Technology, Media, Telecom, Consumer, and Industrial sectors and shareholder of Snap Inc. (NYSE: SNAP) common stock, today issued an open letter to the SNAP Board of Directors (the "Board") outlining a path to unlock shareholder value associated with its industry-leading Specs technology.
Blue Duck Letter to SNAP In the letter, found here, Blue Duck urges the Board to raise dedicated external capital for Specs from venture investors or a strategic partner without diluting SNAP shareholders. Blue Duck believes that doing so would unlock a potential re-rating that could more than double SNAP's share price to $12-14, by:
Pulling forward the timeline required for next generation Specs to improve form factor and price point. Removing an estimated $500 million in annual Specs spending from SNAP's core business, freeing free cash flow growth from the funding burden of Specs development. Establishing market value for Specs, which Blue Duck believes is $5 billion based on comparable precedents, so Wall Street can value SNAP on a sum-of-the-parts basis. Resetting value for SNAP's core advertising and subscription business, which the market currently values at just 2-3.5x estimated 2027 EBITDA despite strong revenue growth and nearly one billion monthly users. Improving employee morale, executive retention, and crystalizing a more focused strategic path forward. About Blue Duck
Blue Duck employs a long/short equity strategy focused on thematic opportunities within the TMT, Consumer, and Industrial sectors. The strategy is based on a rigorous bottoms-up, risk/reward discipline that uncovers mispriced global equities across all market caps. Blue Duck tends to underweight traditional 'sell-side' broker research and mainstream financial media, making heavy use of primary sources. Founded by Alex Beinfield in 2019, Blue Duck is based in Manhattan Beach, California.
Important Information
This press release reflects the opinions of Blue Duck Capital, LLC as of October 6, 2026, is provided for informational purposes only, is not an offer or solicitation to buy or sell any security, and is not legal, tax, accounting, or investment advice.
As of October 6, 2026, funds and accounts managed by Blue Duck have a long economic interest in Snap Inc. ("Snap"), including Class A common stock and call options. Blue Duck may increase, decrease, exit, or hedge this position, including through options or other derivatives, at any time, including immediately after publication, without notice. Blue Duck's interests may differ from those of other shareholders.
This press release contains Blue Duck's estimates and forward-looking statements, including its sum-of-the-parts analysis, implied share prices, its valuation of Specs as a standalone business, and the potential outcomes of an external Specs capital raise. These rest on assumptions Blue Duck believes are reasonable but are inherently uncertain and may prove incorrect. Actual outcomes may differ materially, and Blue Duck undertakes no obligation to update them.
This press release relies solely on publicly available information, which Blue Duck has not independently verified. Blue Duck makes no representation as to its accuracy or completeness. Blue Duck has received no material nonpublic information from Snap. References to third parties do not imply their consent, endorsement, or any discussions with them. Blue Duck is not soliciting proxies or any shareholder action and is acting independently, with no agreement, arrangement, or understanding with any other person regarding Snap securities.
Media Contact
Taylor Ingraham
ASC Advisors
[email protected]
203-992-1230
Snap Inc. (NYSE:SNAP – Get Free Report)’s share price rose 5.9% during mid-day trading on Wednesday. The company traded as high as $5.57 and last traded at $5.6550. Approximately 6,938,498 shares were traded during mid-day trading, a decline of 85% from the average session volume of 45,791,941 shares. The stock had previously closed at $5.34.
Wall Street Analysts Forecast Growth SNAP has been the subject of several recent analyst reports. BMO Capital Markets reaffirmed an “outperform” rating on shares of Snap in a research note on Tuesday, August 4th. Susquehanna reissued a “neutral” rating on shares of Snap in a research note on Tuesday, August 4th. The Goldman Sachs Group restated a “neutral” rating and set a $6.50 price target on shares of Snap in a report on Tuesday, August 4th. Royal Bank Of Canada reaffirmed a “sector perform” rating and set a $8.00 price target on shares of Snap in a research report on Thursday, September 17th. Finally, Cantor Fitzgerald increased their price objective on Snap from $5.00 to $6.00 and gave the stock a “neutral” rating in a report on Tuesday, August 4th. One analyst has rated the stock with a Strong Buy rating, nine have assigned a Buy rating, twenty-four have given a Hold rating and two have given a Sell rating to the stock. According to data from MarketBeat, the company currently has a consensus rating of “Hold” and an average price target of $7.65.
View Our Latest Report on SNAP
Snap Stock Performance The company’s 50-day moving average price is $5.35 and its 200 day moving average price is $5.22. The company has a debt-to-equity ratio of 1.75, a quick ratio of 2.94 and a current ratio of 2.94. The stock has a market capitalization of $9.55 billion, a PE ratio of -31.37 and a beta of 1.07. Snap (NYSE:SNAP – Get Free Report) last announced its earnings results on Monday, August 3rd. The company reported ($0.10) earnings per share for the quarter, beating analysts’ consensus estimates of ($0.12) by $0.02. Snap had a negative net margin of 4.90% and a negative return on equity of 14.61%. The firm had revenue of $1.60 billion for the quarter, compared to analyst estimates of $1.54 billion. During the same quarter in the previous year, the firm posted ($0.16) EPS. The company’s revenue for the quarter was up 18.9% compared to the same quarter last year. On average, equities research analysts expect that Snap Inc. will post -0.02 earnings per share for the current fiscal year.
Insider Buying and Selling at Snap In other news, CAO Rebecca Morrow sold 20,000 shares of the stock in a transaction that occurred on Wednesday, September 9th. The stock was sold at an average price of $5.35, for a total value of $107,000.00. Following the completion of the transaction, the chief accounting officer owned 578,105 shares of the company’s stock, valued at approximately $3,092,861.75. This represents a 3.34% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, General Counsel Zachary M. Briers sold 11,257 shares of the firm’s stock in a transaction that occurred on Thursday, September 3rd. The shares were sold at an average price of $6.00, for a total value of $67,542.00. Following the completion of the transaction, the general counsel owned 2,345,534 shares of the company’s stock, valued at approximately $14,073,204. The trade was a 0.48% decrease in their position. The SEC filing for this sale provides additional information. In the last 90 days, insiders sold 2,445,926 shares of company stock worth $13,426,930. Insiders own 22.68% of the company’s stock.
Hedge Funds Weigh In On Snap A number of institutional investors have recently added to or reduced their stakes in SNAP. Capital World Investors boosted its holdings in shares of Snap by 1.4% during the 4th quarter. Capital World Investors now owns 88,452,006 shares of the company’s stock valued at $713,808,000 after buying an additional 1,179,543 shares in the last quarter. Geode Capital Management LLC increased its stake in shares of Snap by 3.6% in the 4th quarter. Geode Capital Management LLC now owns 13,525,119 shares of the company’s stock worth $108,711,000 after acquiring an additional 469,795 shares in the last quarter. Empyrean Capital Partners LP bought a new position in shares of Snap in the 1st quarter worth about $25,300,000. Saba Capital Management L.P. lifted its position in Snap by 232.5% during the 1st quarter. Saba Capital Management L.P. now owns 4,727,808 shares of the company’s stock valued at $21,748,000 after acquiring an additional 3,306,024 shares during the period. Finally, SG Americas Securities LLC lifted its position in Snap by 44.7% during the 1st quarter. SG Americas Securities LLC now owns 4,535,783 shares of the company’s stock valued at $20,865,000 after acquiring an additional 1,401,178 shares during the period. Institutional investors own 47.52% of the company’s stock.
About Snap (Get Free Report)
Snap Inc is a technology and social media company best known for Snapchat, a visual communication platform that enables users to share photos, videos, messages and other content. Snapchat includes features such as Stories, Spotlight for short-form video, Snap Map, augmented reality (AR) Lenses and Bitmoji digital avatars.
The company primarily generates revenue through digital advertising, including advertising formats integrated into Snapchat’s content and communication experiences. Snap also offers subscription services through Snapchat+, develops AR-related products and services, and has introduced hardware products such as Spectacles, smart glasses designed to support augmented reality experiences.
Founded in 2011, the company was initially known as Snapchat Inc and adopted the name Snap Inc in 2016.
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A broad selloff in social media stocks sits behind the slide in Snap (NYSE:SNAP | SNAP Price Prediction) stock, and that shared decline is the first thing the bargain-or-toxic question has to account for.
In the latest trading session, Snap (SNAP - Free Report) closed at $5.34, marking a +2.3% move from the previous day. The stock outpaced the S&P 500's daily loss of 0.17%. At the same time, the Dow lost 0.26%, and the tech-heavy Nasdaq lost 0.09%.
Prior to today's trading, shares of the company behind Snapchat had lost 5.95% lagged the Computer and Technology sector's gain of 3.58% and the S&P 500's loss of 0.24%.
Analysts and investors alike will be keeping a close eye on the performance of Snap in its upcoming earnings disclosure. It is anticipated that the company will report an EPS of $0.16, marking a 166.67% rise compared to the same quarter of the previous year. Our most recent consensus estimate is calling for quarterly revenue of $1.72 billion, up 14.33% from the year-ago period.
For the full year, the Zacks Consensus Estimates project earnings of $0.59 per share and a revenue of $6.78 billion, demonstrating changes of +78.79% and +14.35%, respectively, from the preceding year.
It's also important for investors to be aware of any recent modifications to analyst estimates for Snap. These revisions typically reflect the latest short-term business trends, which can change frequently. As such, positive estimate revisions reflect analyst optimism about the business and profitability.
Our research reveals that these estimate alterations are directly linked with the stock price performance in the near future. To benefit from this, we have developed the Zacks Rank, a proprietary model which takes these estimate changes into account and provides an actionable rating system.
The Zacks Rank system, ranging from #1 (Strong Buy) to #5 (Strong Sell), possesses a remarkable history of outdoing, externally audited, with #1 stocks returning an average annual gain of +25% since 1988. Over the past month, the Zacks Consensus EPS estimate has remained steady. Snap is currently sporting a Zacks Rank of #3 (Hold).
Looking at its valuation, Snap is holding a Forward P/E ratio of 8.9. For comparison, its industry has an average Forward P/E of 19.04, which means Snap is trading at a discount to the group.
We can also see that SNAP currently has a PEG ratio of 0.2. The PEG ratio is similar to the widely-used P/E ratio, but this metric also takes the company's expected earnings growth rate into account. The Internet - Software was holding an average PEG ratio of 1.11 at yesterday's closing price.
The Internet - Software industry is part of the Computer and Technology sector. At present, this industry carries a Zacks Industry Rank of 93, placing it within the top 38% of over 250 industries.
The strength of our individual industry groups is measured by the Zacks Industry Rank, which is calculated based on the average Zacks Rank of the individual stocks within these groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
Don't forget to use Zacks.com to keep track of all these stock-moving metrics, and others, in the upcoming trading sessions.
Snap (SNAP - Free Report) closed at $5.29 in the latest trading session, marking a -5.87% move from the prior day. This move lagged the S&P 500's daily loss of 0.76%. At the same time, the Dow lost 0.68%, and the tech-heavy Nasdaq lost 1.13%.
Shares of the company behind Snapchat witnessed a loss of 5.07% over the previous month, trailing the performance of the Computer and Technology sector with its gain of 6.68%, and the S&P 500's gain of 1.26%.
Market participants will be closely following the financial results of Snap in its upcoming release. The company's upcoming EPS is projected at $0.16, signifying a 166.67% increase compared to the same quarter of the previous year. Alongside, our most recent consensus estimate is anticipating revenue of $1.72 billion, indicating a 14.33% upward movement from the same quarter last year.
Looking at the full year, the Zacks Consensus Estimates suggest analysts are expecting earnings of $0.59 per share and revenue of $6.78 billion. These totals would mark changes of +78.79% and +14.35%, respectively, from last year.
Investors should also note any recent changes to analyst estimates for Snap. Such recent modifications usually signify the changing landscape of near-term business trends. Therefore, positive revisions in estimates convey analysts' confidence in the business performance and profit potential.
Our research shows that these estimate changes are directly correlated with near-term stock prices. To benefit from this, we have developed the Zacks Rank, a proprietary model which takes these estimate changes into account and provides an actionable rating system.
Ranging from #1 (Strong Buy) to #5 (Strong Sell), the Zacks Rank system has a proven, outside-audited track record of outperformance, with #1 stocks returning an average of +25% annually since 1988. The Zacks Consensus EPS estimate has moved 54.48% higher within the past month. Snap presently features a Zacks Rank of #3 (Hold).
Looking at its valuation, Snap is holding a Forward P/E ratio of 9.58. Its industry sports an average Forward P/E of 20.16, so one might conclude that Snap is trading at a discount comparatively.
Meanwhile, SNAP's PEG ratio is currently 0.21. This metric is used similarly to the famous P/E ratio, but the PEG ratio also takes into account the stock's expected earnings growth rate. As of the close of trade yesterday, the Internet - Software industry held an average PEG ratio of 1.14.
The Internet - Software industry is part of the Computer and Technology sector. This industry, currently bearing a Zacks Industry Rank of 82, finds itself in the top 34% echelons of all 250+ industries.
The Zacks Industry Rank gauges the strength of our industry groups by measuring the average Zacks Rank of the individual stocks within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
Make sure to utilize Zacks.com to follow all of these stock-moving metrics, and more, in the coming trading sessions.
Snap Inc. (NYSE:SNAP – Get Free Report) insider Ajit Mohan sold 6,797 shares of the firm’s stock in a transaction that occurred on Wednesday, September 16th. The shares were sold at an average price of $5.82, for a total value of $39,558.54. Following the completion of the transaction, the insider owned 4,965,300 shares of the company’s stock, valued at approximately $28,898,046. The trade was a 0.14% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards.
Ajit Mohan also recently made the following trade(s):
On Monday, August 17th, Ajit Mohan sold 54,608 shares of Snap stock. The shares were sold at an average price of $5.20, for a total value of $283,961.60. Snap Trading Down 0.1% Snap stock opened at $5.53 on Monday. Snap Inc. has a 12 month low of $3.81 and a 12 month high of $9.28. The company has a market capitalization of $9.34 billion, a price-to-earnings ratio of -30.69 and a beta of 1.05. The business’s fifty day simple moving average is $5.20 and its two-hundred day simple moving average is $5.19. The company has a current ratio of 2.94, a quick ratio of 2.94 and a debt-to-equity ratio of 1.75.
Snap (NYSE:SNAP – Get Free Report) last issued its quarterly earnings results on Monday, August 3rd. The company reported ($0.10) earnings per share for the quarter, beating the consensus estimate of ($0.12) by $0.02. The firm had revenue of $1.60 billion during the quarter, compared to the consensus estimate of $1.54 billion. Snap had a negative return on equity of 14.61% and a negative net margin of 4.90%.The company’s revenue was up 18.9% on a year-over-year basis. During the same period last year, the company earned ($0.16) earnings per share. As a group, equities analysts predict that Snap Inc. will post -0.02 earnings per share for the current fiscal year. Institutional Investors Weigh In On Snap Several institutional investors and hedge funds have recently added to or reduced their stakes in SNAP. EverSource Wealth Advisors LLC raised its stake in Snap by 561.4% during the 4th quarter. EverSource Wealth Advisors LLC now owns 3,618 shares of the company’s stock valued at $29,000 after buying an additional 3,071 shares during the last quarter. Fifth Third Bancorp lifted its holdings in Snap by 6,678.0% in the first quarter. Fifth Third Bancorp now owns 6,778 shares of the company’s stock valued at $31,000 after acquiring an additional 6,678 shares during the period. NFSG Corp boosted its position in Snap by 52.7% in the first quarter. NFSG Corp now owns 8,400 shares of the company’s stock worth $39,000 after purchasing an additional 2,900 shares during the last quarter. Dynamic Advisor Solutions LLC bought a new stake in shares of Snap during the 2nd quarter valued at about $47,000. Finally, Waverly Advisors LLC purchased a new stake in shares of Snap during the 2nd quarter valued at about $47,000. Hedge funds and other institutional investors own 47.52% of the company’s stock.
Trending Headlines about Snap Here are the key news stories impacting Snap this week:
Positive Sentiment: Snap introduced SPECS Intelligence, an anticipatory AI service designed for its $2,000 SPECS AR glasses, iPhones and Macs. The service uses connected apps and personal context to help users manage tasks and goals, positioning Snap in the increasingly competitive consumer AI market. Snap Introduces SPECS Intelligence Positive Sentiment: The company expanded SPECS trials and announced enterprise partnerships with NVIDIA, Amazon Web Services and Salesforce, targeting industrial, retail and field-service applications. Enterprise adoption could broaden Snap’s revenue base beyond consumer advertising if the trials convert into commercial deployments. Snap Enterprise AI Partnerships Positive Sentiment: Snap emphasized privacy controls for SPECS Intelligence and plans to begin consumer trials on October 1. The privacy-first positioning and new charging case with cellular connectivity may help support adoption. SPECS Experiences and Partnerships Neutral Sentiment: Royal Bank of Canada reaffirmed a “Sector Perform” rating but set an $8 price target, implying substantial potential upside from recent trading levels while signaling a lack of strong near-term conviction. Neutral Sentiment: Unusual options activity showed call purchases above typical levels, indicating increased speculative interest but not necessarily a fundamental improvement in Snap’s outlook. Negative Sentiment: Brokerages maintain a consensus “Hold” rating, underscoring investor caution as Snap continues to report losses and must prove that SPECS can scale profitably. Recent weakness while the broader market advanced also suggests the AI announcements have not yet overcome concerns about execution and monetization. Snap Consensus Hold Rating Wall Street Analyst Weigh In Several research analysts have issued reports on SNAP shares. Truist Financial decreased their target price on shares of Snap from $8.00 to $7.00 and set a “hold” rating for the company in a report on Tuesday, August 4th. Mizuho boosted their price objective on shares of Snap from $5.00 to $6.00 and gave the stock a “neutral” rating in a report on Tuesday, August 4th. The Goldman Sachs Group restated a “neutral” rating and issued a $6.50 price objective on shares of Snap in a report on Tuesday, August 4th. Stifel Nicolaus set a $7.50 target price on Snap in a research note on Tuesday, August 4th. Finally, UBS Group set a $6.00 target price on Snap in a report on Tuesday, August 4th. Two analysts have rated the stock with a Strong Buy rating, eight have issued a Buy rating, twenty-four have assigned a Hold rating and two have assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company presently has a consensus rating of “Hold” and an average target price of $7.65.
Get Our Latest Stock Analysis on SNAP
About Snap (Get Free Report)
Snap Inc is a technology and social media company best known for Snapchat, a visual messaging and social networking application. Snapchat enables users to communicate through photos, videos, text messages and augmented reality experiences, including Lenses and filters. The platform also offers Stories, Spotlight for short-form video, Snap Map and other tools for discovering and sharing content.
Snap generates most of its business through digital advertising, including advertising displayed across Snapchat’s content and communication features.
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Snap (SNAP - Free Report) closed the most recent trading day at $5.65, moving -1.22% from the previous trading session. The stock's change was less than the S&P 500's daily gain of 1.14%. Elsewhere, the Dow gained 0.61%, while the tech-heavy Nasdaq added 1.69%.
The company behind Snapchat's stock has climbed by 9.16% in the past month, exceeding the Computer and Technology sector's loss of 1.69% and the S&P 500's loss of 2.85%.
Market participants will be closely following the financial results of Snap in its upcoming release. The company is forecasted to report an EPS of $0.16, showcasing a 166.67% upward movement from the corresponding quarter of the prior year. Meanwhile, our latest consensus estimate is calling for revenue of $1.72 billion, up 14.33% from the prior-year quarter.
For the full year, the Zacks Consensus Estimates are projecting earnings of $0.59 per share and revenue of $6.78 billion, which would represent changes of +78.79% and +14.35%, respectively, from the prior year.
Investors might also notice recent changes to analyst estimates for Snap. These recent revisions tend to reflect the evolving nature of short-term business trends. As a result, upbeat changes in estimates indicate analysts' favorable outlook on the business health and profitability.
Based on our research, we believe these estimate revisions are directly related to near-term stock moves. Investors can capitalize on this by using the Zacks Rank. This model considers these estimate changes and provides a simple, actionable rating system.
The Zacks Rank system, stretching from #1 (Strong Buy) to #5 (Strong Sell), has a noteworthy track record of outperforming, validated by third-party audits, with stocks rated #1 producing an average annual return of +25% since the year 1988. Within the past 30 days, our consensus EPS projection has moved 58.62% higher. Snap currently has a Zacks Rank of #3 (Hold).
With respect to valuation, Snap is currently being traded at a Forward P/E ratio of 9.85. This denotes a discount relative to the industry average Forward P/E of 20.36.
Meanwhile, SNAP's PEG ratio is currently 0.22. This popular metric is similar to the widely-known P/E ratio, with the difference being that the PEG ratio also takes into account the company's expected earnings growth rate. As of the close of trade yesterday, the Internet - Software industry held an average PEG ratio of 1.14.
The Internet - Software industry is part of the Computer and Technology sector. This industry currently has a Zacks Industry Rank of 87, which puts it in the top 36% of all 250+ industries.
The strength of our individual industry groups is measured by the Zacks Industry Rank, which is calculated based on the average Zacks Rank of the individual stocks within these groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
You can find more information on all of these metrics, and much more, on Zacks.com.
Augmented reality experience as seen on SPECS. (Business Wire)
Snap has introduced SPECS Intelligence, an AI service that will work on the company’s smart glasses as well as iPhones and Mac computers. SPECS Intelligence will be able to connect to a user’s personal information by accessing emails, calendars, and more. The AI assistant will then be able to use information from those sources to help the user navigate their day-to-day.
Snap Inc. (NYSE:SNAP) $2,195 SPECS glasses are being pitched as a new computer, not another pair of smart glasses.
That distinction matters for Nvidia Corp (NASDAQ:NVDA): Snap is putting Nvidia’s AI stack inside a wearable designed to understand the physical world, potentially creating a new edge-AI workload as companies move AI agents from screens into factories, stores and field operations.
Nvidia Meets Physical AISnap announced partnerships with Nvidia, Salesforce, Inc. (NYSE:CRM) and Amazon.com, Inc‘s (NASDAQ:AMZN) Amazon Web Services on Wednesday to bring SPECS into enterprise environments. Nvidia will bring agents built on its XR AI stack to the glasses, allowing them to interpret a worker’s surroundings and provide real-time guidance.
That is where the Nvidia connection becomes more interesting than a simple technology partnership.
Nvidia’s XR AI framework is designed to combine live camera and microphone inputs with AI models, enterprise tools and agent orchestration across cloud, data-center, workstation and edge environments.
In other words, it is built for AI that can perceive what is happening around a user and respond to it. SPECS gives that architecture a physical interface.
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From Chatbots to AI AgentsSnap’s enterprise examples show where the opportunity could develop. Salesforce’s Agentforce can help workers identify objects, retrieve information and update workflows through the glasses, while AWS is connecting its AI assistant to tasks such as checking inventory. Trifork and Hololight are developing applications for remote technical support and spatial workstations.
For Nvidia, the significance is not necessarily how many SPECS Snap sells. It is whether AR glasses become another endpoint where AI agents need continuous visual understanding and inference.
Nvidia has already been pushing that broader thesis. Its XR AI platform is designed for agents that can process video, audio and spatial context, reason about the next action and interact with enterprise software.
SPECS could therefore become an early test of that vision outside the traditional data center.
The Bigger AI BetSnap has priced SPECS at $2,195, with shipping expected later this fall in the U.S., U.K. and France. The company is also introducing SPECS Intelligence, an anticipatory AI service designed to understand users’ goals, routines and priorities across iPhone, Mac and the glasses.
That gives Snap a much bigger ambition than selling hardware. CEO Evan Spiegel has described SPECS as a computer that puts computing into the world rather than asking people to look down at a screen.
For Nvidia investors, the key question is whether that vision catches on across enterprise environments. If it does, glasses could represent another class of AI endpoint — and another reason the AI infrastructure story may eventually extend well beyond data centers.
Snap just strapped Salesforce, NVIDIA, and Amazon onto its AR glasses and called it an enterprise play, but one critical question separates a clever demo from a real business.
This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.
Snap (NYSE:SNAP | SNAP Price Prediction) is catching a bid Thursday morning after the company used a Los Angeles event to layer workplace software into its Specs augmented reality (AR) glasses. Snap stock is up 4% to $5.95, extending a modest bounce off recent lows for a name that has struggled to hold rallies in 2026.
The move sits inside a firm broad-tech session, with the Invesco QQQ Trust (NASDAQ:QQQ) up 1.38% to $714.45. Meta Platforms (NASDAQ:META), the incumbent in consumer AR through Ray-Ban Meta and Reality Labs, is holding steady. META shares are up 0.4% to $675.88, so that stock doesn’t appear to be reacting to Snap’s announcement.
Snap has quietly repositioned Specs from a consumer curiosity into a piece of workplace hardware, and the partner list is the tell. That’s a different pitch to a different buyer, at a price point that looks very different depending on who is signing the invoice.
Enterprise Partners Reframe the Specs Pitch Snap disclosed on Wednesday that Salesforce (NYSE:CRM) is embedding its Agentforce agent platform into Specs, letting workers reach company data and automate tasks through the glasses. That places Snap’s hardware inside a workflow layer many large employers already run, which shortens the distance between a demo and a deployment.
NVIDIA (NASDAQ:NVDA) supplies the artificial intelligence that lets Specs interpret what a worker is looking at and pull up the relevant company data. Amazon (NASDAQ:AMZN) is contributing its cloud unit’s assistant so employees can use voice commands for tasks such as checking product availability on a warehouse floor or in the field.
Snap also unveiled a Specs Intelligence service, with a separately sold charging case carrying cellular connectivity through carrier partners including Verizon Communications (NYSE:VZ) in the U.S. Snap didn’t disclose financial terms for any of the tie-ups, so today’s action prices a positioning change rather than a booked business one. That distinction matters, because Specs has to convert enterprise interest into actual purchase orders to move Snap’s revenue line.
Meta Holds the Incumbent Ground Meta Platforms remains the reference point in head-worn devices for consumers, and its restrained move today suggests investors see Snap’s enterprise angle as adjacent to, rather than directly competing with, the Ray-Ban lineup. Meta is still the far larger balance sheet in this category and the one with mainstream retail distribution, and its own AR roadmap continues to advance in parallel.
Specs carries a premium price tag. The device was unveiled in June at $2,195, a figure that lands very differently on a corporate purchase order than on a household budget, according to Snap. Changing who the buyer is, from a consumer weighing a discretionary splurge to a company outfitting a factory floor or field-service crew, is the crux of the Snap bull case.
Sector Read and Peer Reaction The Global X Social Media ETF (NASDAQ:SOCL) is a natural sector proxy and carries Meta Platforms and Snap as sizable weights, yet the day’s action is Snap-specific rather than a group revaluation. Salesforce, NVIDIA, Amazon, and Verizon are each contributing pieces of the stack without any disclosed dollar impact of their own.
Zooming out, Snap stock is still down 28% year to date (YTD) even after this bounce, and Meta Platforms stock is up only modestly on the year. Today’s gain doesn’t reset either of those trends on its own, and it doesn’t answer the volume question that ultimately decides whether Specs becomes a real business rather than a well-received demo.
What to Watch Snap has said shipping begins later this fall in the U.S., the U.K., and France, with a Los Angeles shopping-mall try-on experience starting in October. Traders can watch for early enterprise order commentary once units are in the field, since nothing announced this week confirms whether companies will buy Specs in meaningful quantity.
Investors sizing new exposure to Snap may want to keep their positions modest given the stock’s volatility, the unproven revenue contribution from Specs, and the larger competitive shadow cast by Meta Platforms. A staged approach lets them scale into evidence, if enterprise adoption shows up, rather than paying today for a pitch that hasn’t yet turned into bookings. The next real test for Snap comes when shipping starts and enterprise buyers begin to weigh in with orders rather than headlines.
Contact [email protected] for any questions or corrections.
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Since the Scores were created to work together with the Zacks Rank, the direction of a stock's earnings estimate revisions should be a key factor when choosing which stocks to buy.
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Stock to Watch: Snap (SNAP - Free Report) Snap's flagship product, Snapchat, is a mobile camera application that helps people to communicate through short videos and images called Snaps. The application is one of the most popular and trendy messaging and social media applications in the United States. It is also growing rapidly in other international markets, such as India.
SNAP is a #3 (Hold) on the Zacks Rank, with a VGM Score of A.
Momentum investors should take note of this Computer and Technology stock. SNAP has a Momentum Style Score of B, and shares are up 9.2% over the past four weeks.
For fiscal 2026, two analysts revised their earnings estimate upwards in the last 60 days, and the Zacks Consensus Estimate has increased $0.08 to $0.59 per share. SNAP boasts an average earnings surprise of +4.2%.
With a solid Zacks Rank and top-tier Momentum and VGM Style Scores, SNAP should be on investors' short list.
Snap's Specs Get a Major Boost From Nvidia, Amazon and Salesforce Summary
Snap is expanding its Specs augmented-reality glasses into the enterprise market through partnerships with major technology companies
Snap (SNAP) stock rose 2% early Thursday after the company expanded the reach of its Specs augmented-reality glasses through a group of technology and telecom partnerships.
The initiative brings together Nvidia (NVDA), Amazon Web Services (AMZN), Salesforce (CRM), Trifork and Hololight as Snap looks to broaden adoption of its wearable computing platform among business customers.
In the U.S., Snap also said it is working with Verizon (VZ) to provide connectivity plans, financing options and in-store demonstrations. The company said the Specs Connected Case package will be priced at $2,395, while qualified buyers may access installment plans stretching up to 36 months. Monthly wearable data plans start at $10 for Verizon subscribers and $20 for other users.
Separately, Snap introduced Specs Intelligence, an AI-powered service designed for iPhone, Mac and Specs devices. The company said invitation-only early access is now available on Mac, while a preview version can be accessed through the Specs iOS application in the United States.
Snap expects shipments of the glasses to begin later this fall in the U.S., the UK and France. Financial details of the partnerships were not disclosed.
Disclosures I/we have no positions in any stocks mentioned, and have no plans to buy any new positions in the stocks mentioned within the next 72 hours.
LOS ANGELES--(BUSINESS WIRE)--Snap Inc. (NYSE: SNAP) today introduced SPECS Intelligence, a new anticipatory AI service designed to work across iPhone, Mac, and SPECS augmented reality (AR) glasses, helping you manage what needs attention today while making progress towards your longer-term goals. SPECS Intelligence builds an understanding of your goals, priorities, relationships, and routines from the apps and tools you choose to connect. The service is designed to carry that personal context.
LOS ANGELES--(BUSINESS WIRE)--Snap Inc. (NYSE: SNAP) today announced new experiences, services and partnerships for SPECS, a new kind of computer built into a pair of augmented reality (AR) glasses. These innovations and partnerships advance Snap's vision to make computing more human, and include new AR experiences; SPECS Intelligence, a new anticipatory AI service; consumer and enterprise partnerships; and a new SPECS Charging Case with Cellular. Beginning October 1, consumers can try SPECS AR.
Snap is partnering with Nvidia, Amazon Web Services and Salesforce as part of an effort to bring its $2,000 Specs augmented reality glasses to the enterprise market.
Evan Spiegel, Snap's CEO, characterized the initiative as tied to the company's broader effort to help people "understand that Specs is a computer, not a pair of smart glasses for taking photos."
When Snap revealed the Specs AR glasses in June, with a $2,195 price tag and $200 refundable deposit, the company pitched the device as catering to the public instead of developers. Although AR and related virtual reality technologies have improved over the years, devices like Microsoft's HoloLens and Meta's Quest-branded VR headsets have failed to become breakout hits.
Spiegel said the bulkiness of those older devices were a major hindrance, and said his company's Specs AR glasses will be better suited for tasks like helping field technicians troubleshoot equipment problems by viewing digital instructions, and interacting with workers.
To date, Snap's success has been in the consumer market. The company is hoping that a partnership with the likes of Nvidia can change that.
"They've got an open-source XR AI platform that a number of businesses are already building on top of," Spiegel said. "The goal with both Salesforce and Nvidia is to make it really easy for businesses to get the benefits of those agentic platforms."
Snap is also debuting a consumer-oriented AI service dubbed Specs Intelligence that's like a digital assistant that can do tasks across the AR glasses as well as iPhones and Mac computers. Spiegel said the company hasn't determined specific pricing details yet, but it will include a free tier and "different price points" depending on usage.
The company's latest AI-related foray comes as debate heats up in the broader technology market about safety, and whether foundation model leaders like Anthropic and OpenAI should slow the pace of development.
Spiegel said, "these are concerns that have been raised for a long time."
"It's really important that we coordinate an international and thoughtful response," Spiegel said. "It's really important that regulators and policymakers consider actual potential harms rather than imagined harms, and so that's why I think it's going to be really important for a thoughtful and international group to really get together on this."
WATCH: Snap CEO on Specs glasses and personal computing.
Reddit's user base is growing faster than ever, yet the stock is sliding while smaller rivals catch a bid. Here is what the divergence between Reddit's operating results and its stock price reveals about where social-media investors are placing their…
Reddit (NYSE:RDDT | RDDT Price Prediction) stock is falling 4% to $156.49 in Tuesday morning trading, putting the social-media company under pressure despite Reddit’s continued user growth. Reddit’s latest quarterly results showed daily active uniques increased 18% year over year to 130.3 million, while weekly active uniques climbed 24% to 514.6 million.
The broader social-media group is showing a mixed picture, with Meta Platforms (NASDAQ:META) stock down 0.34% to $663.31 and Snap (NYSE:SNAP) stock rising 1% to $5.88. The Global X Social Media ETF (NASDAQ:SOCL) is up 2% to $44.90, while SPDR S&P 500 ETF Trust (NYSE ARCA:SPY) is unchanged at $760.60.
Reddit’s User Growth Remains A Bullish Signal Reddit’s 18% increase in daily active uniques gives the bullish case a meaningful foundation, particularly because Reddit also produced 61% year-over-year revenue growth to $805 million in the second quarter. Reddit’s adjusted EBITDA more than doubled to $343 million, while free cash flow reached $261 million.
Reddit’s international audience is another encouraging point, with international daily active uniques increasing 28% year over year compared with 6% growth in the U.S. Reddit’s international revenue also climbed 84%, suggesting that expanding usage outside the U.S. could provide additional monetization opportunities.
The Stock Still Faces A Higher Bar Reddit stock’s 4% decline suggests strong operating growth isn’t automatically translating into positive trading momentum. Reddit stock can remain sensitive to expectations around future growth, advertising monetization and the durability of its AI-related data opportunities.
The bearish argument also has some support in Reddit’s valuation and volatility, particularly when expectations are elevated after several quarters of rapid expansion. Investors may want to watch for whether Reddit can sustain strong user growth and revenue expansion while continuing to improve profitability.
Meta And Snap Offer Different Setups Meta Platforms is showing relative stability, with Meta Platforms stock down less than 1% while the broader social-media ETF is climbing 2%. Meta Platforms also continues to invest heavily in artificial intelligence, while its established advertising business gives Meta Platforms a much larger earnings base than Reddit or Snap.
Snap is taking a different path, with Snap stock rising 1% to $5.88 after recent results showed improving advertising conditions. Snap reported second-quarter revenue of $1.6 billion, up 19% year over year, while the company has been emphasizing better advertising performance and new AI-powered tools.
A Cautious Approach May Make Sense Reddit’s operating performance gives the bullish case plenty to work with, especially considering 18% daily-user growth, 61% revenue growth and sharply higher free cash flow. Reddit’s ability to turn that expansion into sustained advertising growth and stronger long-term earnings could matter more than any single day’s stock move.
However, Reddit stock remains a more volatile way to gain exposure to social-media growth than Meta Platforms stock, while Snap stock offers a separate but higher-risk turnaround story. Investors who choose to own Reddit stock may want to keep their share-position sizes moderate, particularly until the market gets a clearer picture of whether Reddit’s strong underlying growth can continue to justify the stock’s valuation.
Contact [email protected] for any questions or corrections.
Snap (SNAP - Free Report) closed at $5.68 in the latest trading session, marking a +2.9% move from the prior day. The stock's change was more than the S&P 500's daily gain of 0.86%. Elsewhere, the Dow gained 0.98%, while the tech-heavy Nasdaq added 0.96%.
The stock of company behind Snapchat has risen by 4.15% in the past month, leading the Computer and Technology sector's loss of 0.56% and the S&P 500's loss of 1.96%.
The investment community will be paying close attention to the earnings performance of Snap in its upcoming release. The company is predicted to post an EPS of $0.16, indicating a 166.67% growth compared to the equivalent quarter last year. In the meantime, our current consensus estimate forecasts the revenue to be $1.72 billion, indicating a 14.35% growth compared to the corresponding quarter of the prior year.
Regarding the entire year, the Zacks Consensus Estimates forecast earnings of $0.59 per share and revenue of $6.78 billion, indicating changes of +78.79% and +14.32%, respectively, compared to the previous year.
Investors should also note any recent changes to analyst estimates for Snap. These latest adjustments often mirror the shifting dynamics of short-term business patterns. Consequently, upward revisions in estimates express analysts' positivity towards the business operations and its ability to generate profits.
Our research demonstrates that these adjustments in estimates directly associate with imminent stock price performance. To capitalize on this, we've crafted the Zacks Rank, a unique model that incorporates these estimate changes and offers a practical rating system.
The Zacks Rank system, which ranges from #1 (Strong Buy) to #5 (Strong Sell), has an impressive outside-audited track record of outperformance, with #1 stocks generating an average annual return of +25% since 1988. Within the past 30 days, our consensus EPS projection has moved 58.62% higher. At present, Snap boasts a Zacks Rank of #3 (Hold).
With respect to valuation, Snap is currently being traded at a Forward P/E ratio of 9.33. This denotes a discount relative to the industry average Forward P/E of 19.87.
Investors should also note that SNAP has a PEG ratio of 0.21 right now. This metric is used similarly to the famous P/E ratio, but the PEG ratio also takes into account the stock's expected earnings growth rate. By the end of yesterday's trading, the Internet - Software industry had an average PEG ratio of 1.07.
The Internet - Software industry is part of the Computer and Technology sector. This group has a Zacks Industry Rank of 85, putting it in the top 35% of all 250+ industries.
The Zacks Industry Rank gauges the strength of our industry groups by measuring the average Zacks Rank of the individual stocks within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
Be sure to use Zacks.com to monitor all these stock-influencing metrics, and more, throughout the forthcoming trading sessions.
If you're an investor, you probably heard something on the first day of the Republican midterm convention that made you take notice: President Donald Trump promised Americans $5,000 if the GOP retains the House and the Senate in November's elections.
"If the Republicans win, you win with us, and you get $5,000," he said. "It will be called the Trump Dividend."
He also compared the promised payout to a corporate dividend, saying it would be "very much like a successful company would do a cash distribution to its shareholders."
Image source: The White House.
This isn't the first time that Trump has promised cash to Americans. He pledged a DOGE dividend at the beginning of his first term, which would have been paid from savings that Elon Musk and his short-lived Department of Government Efficiency (DOGE) would have cut from the federal budget. And he promised tariff refunds to be taken from import taxes that the government was collecting in its ongoing trade wars. Neither of those payments happened.
But it's also important to recognize the so-called Trump Dividend isn't a dividend at all -- at least, not in the way the president is describing it, because his version of a Trump Dividend isn't how dividends work.
Dividends are paid to shareholders of companies -- the stock that you own provides you with a small piece of that corporation, and the board of directors settles on a dividend policy and payment, based on the company's growth goals, earnings, and cash flow.
For example, Coca-Cola (KO +0.89%) reported revenue of $13.4 billion in the second quarter and, after expenses, net income of $4.42 billion. It paid $2.28 billion in dividends to its shareholders, or $0.53 per share. Coca-Cola is one of the most stable companies in the world, and it has increased its dividend payment for 64 consecutive years.
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On the other hand, companies that are not consistently profitable would struggle to pay dividends. Snap (SNAP +2.64%), the owner of the Snapchat social media platform, still doesn't turn a profit due to heavy operating expenses. Despite having 971 million monthly active users and 19% revenue growth in the second quarter, Snap lost $164 million. And a dividend payment isn't in the cards.
The U.S. doesn't have profits to distributeTrump compares the U.S. government to a profitable corporation, but unlike Coca-Cola and other top dividend-paying companies, the federal government is deeply in the red. The national debt recently hit $40 trillion, straining the economy and bond markets, and the Congressional Budget Office projects a $2.1 trillion deficit for this fiscal year.
The Trump Dividend would cost $1.23 trillion if paid to every adult American. Imagine a publicly traded company losing $2.1 trillion in a year while also promising $1.23 trillion in dividend payments; it would have to find a way to raise that money by selling off assets, raising revenue, cutting spending, or borrowing. There are no profits to finance a traditional dividend payment. It just wouldn't happen in a corporation.
"The idea that we've had fiscal success is backwards and bordering on laughable," Marc Goldwin, the senior policy director at the Committee for a Responsible Federal Budget, told The Associated Press. "We don't have surpluses to give away.”
Trump's promised "dividend" can be called a lot of things -- a rebate, a payment, a stimulus, or just an election gambit. But comparing it to a corporate dividend from a successful company doesn't add up.
Snapchat announced on Thursday that it’s launching “Snapchat Plans,” a suite of features for creating, sharing, and managing real-world events with friends. The new event-planning features allow users to send and receive invitations and track details like the time, location, and attendees, all in one place.
Snapchat says the new features can be used to organize everything from birthday celebrations and sporting events to study sessions and weekend hangouts.
With Snapchat Plans, the social network is looking to take on Partiful, a popular event planning and digital invitation platform, as young users turn to dedicated apps to organize get-togethers rather than relying on group chats or social media. Snapchat isn’t the only tech company taking on Partiful and other invitation apps, as Apple launched an app called Invites last year that lets users create custom invitations for any occasion.
Snapchat users can create an event, called a “Snapchat Plan,” by adding a title, choosing a date and time, and inviting up to 200 friends. Invitations are then delivered directly within a one-on-one chat with each invited friend. Guests can then RSVP with “Going,” “Maybe,” or “Can’t Go.”
Image Credits:Snapchat The app is also adding a new “My Plans” section on users’ profiles that lets them quickly browse all of their current, upcoming, and past Snapchat Plans. Additionally, once users click on a friend’s profile, they will see the events they share with them.
Once a Snapchat Plan is created, hosts can see who’s attending, invite more friends, and update event details as needed. Guests can view the full guest list, change their RSVP at any time, and get a reminder one hour before the event starts.
Although Snapchat has been a significant player in the social media space over the past decade, the company is now expanding its focus beyond how people communicate online to also help shape how they get together in the real world. This follows the broader trend that sees Gen Z looking for more in-person connections.
“No more missed get-togethers because of buried messages, lost details, or forgetting to create an invitation,” the company wrote in a blog post. “Snapchat Plans make it easier to organize these special in-person moments with your friends.”
Snapchat Plans are private and invite-only, the company says.
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Aisha is a consumer news reporter at TechCrunch. Prior to joining the publication in 2021, she was a telecom reporter at MobileSyrup. Aisha holds an honours bachelor’s degree from University of Toronto and a master’s degree in journalism from Western University.
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SANTA MONICA, Calif.--(BUSINESS WIRE)--Snap Inc. (NYSE: SNAP) today announced that Ronan Harris has been named Chief Commercial Officer. Harris will lead Snap's global advertising sales and go-to-market organization, with a focus on driving advertising revenue growth and strengthening advertiser and agency partnerships. Harris has led Snap's business across Europe, the Middle East and Africa for nearly four years. Under his leadership, Europe delivered 10 consecutive quarters of double-digit ye.
Snap Inc. (NYSE:SNAP) shares are trading marginally lower Friday morning as traders digest renewed focus on CEO Evan Spiegel’s high-stakes augmented reality push and the legal overhang tied to youth-safety lawsuits.
Snap stock is trending lower. What’s driving SNAP stock lower? What Is Driving Snap’s AR Strategy and Legal Risks?Spiegel’s $2,195 smart-glasses strategy is back in focus after a late-Tuesday Wall Street Journal report spotlighted internal debate over the time and capital being spent on hardware versus Snapchat’s core ad business.
Snap’s AR narrative is also running into a regulatory reality check, with Norway considering limits on camera-enabled wearables and even a ban on facial recognition in public places. That matters for Snap because any crackdown on camera-first "smart spectacles" could directly pressure adoption for premium AR hardware, even in a country with 96% to 98% EV market share that’s typically quick to embrace new tech.
Legal risk remains a parallel overhang as investors weigh rising exposure after Pennsylvania’s attorney general sued Snap on Aug. 25 and a federal appeals court ruled in August that thousands of youth-addiction lawsuits can proceed against Snapchat and other platforms. The broader backdrop also includes Meta’s $18 billion child-addiction settlement with state attorneys general, which has kept the entire social-media group on alert for follow-on costs and product changes.
Critical Levels To Watch for SNAP StockFrom a trend perspective, Snap is still trying to stabilize after a weak 12-month run (down 19.61%), and the chart is sending mixed signals: the stock is trading 4.4% above its 20-day SMA and 13.1% above its 50-day SMA, but it remains 3.8% below its 200-day SMA. That "below the 200-day" detail matters because it often acts as a longer-term line in the sand for institutions.
Momentum is improving: MACD is above its signal line and the histogram is positive, which suggests downside pressure is easing versus the prior downswing. In plain English, when MACD is above the signal line, it typically means the recent trend is strengthening relative to the longer baseline—even if price hasn’t fully reclaimed the long-term trend yet.
The moving-average structure also reflects that tug-of-war: the 20-day SMA is above the 50-day SMA (a bullish near-term setup), but the 50-day SMA is still below the 200-day SMA (a bearish longer-term backdrop). Traders often treat that as a "countertrend rally until proven otherwise" environment unless the stock can reclaim and hold above the 200-day area.
Key Resistance: $6.00 — a round-number area where rebounds can stall, especially with the 200-day averages sitting just above current price Key Support: $4.50 — a nearby prior demand zone that sits well above the $3.81 52-week low, but below the current consolidation area SNAP Stock Price Activity FridaySNAP Stock Price Activity: Snap shares were down 2.46% at $5.56 at the time of publication on Friday, according to Benzinga Pro data.
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In what is being referred to as potentially social media's "Big Tobacco moment," Meta Platforms (META +2.47%) recently announced an agreement with 52 attorneys general under which the parent company of Facebook and Instagram will pay up to $18 billion over the next decade and significantly change its policies for teen users.
While the fine would be the largest consumer-protection settlement ever, excluding Big Tobacco, most Wall Street analysts and experts believe Meta avoided what could have been a vastly larger financial settlement.
But the ramifications from this landmark teen-safety lawsuit could be far worse for social media company Snap (SNAP +4.49%). Here's why.
Image source: Getty Images.
What the Meta settlement means Per the agreement, Meta will pay $12.7 billion to the participating states and U.S. territories in the lawsuit in annual installments over the next decade. The remaining $5.3 billion will be paid based on two conditions: Alphabet's YouTube and TikTok must apply some of the same changes that Meta is making for teens, and those companies must collectively pay a matching $5.3 billion.
Most analysts considered the agreement fairly benign because, before it was agreed to, the maximum damages Meta faced were supposedly as high as $1.4 trillion, with state attorneys general realistically targeting a figure somewhere in the $200 billion range.
Perhaps the more significant part of the case concerns the changes Meta agreed to make to its platform relating to teen usage. Meta plans to limit teen usage to two hours per day across its platforms, and this limit can only be turned off with a parent's permission. Teens will also not be allowed to use Meta's apps between midnight and 6 a.m., and, by default, notifications will be muted between 8 a.m. and 3 p.m., during school hours.
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Other changes include preventing teens from seeing the number of likes and reactions on their posts, and eliminating cosmetic surgery and extreme makeup filters.
Many questions remain about how effective these changes will be and how easily teens will be able to get around them. But it's worth noting that Meta doesn't generate significant revenue from teens. Meta CEO Mark Zuckerberg testified that teens account for only 1% of the company's revenue and that Meta generates nearly all of its revenue from advertising.
I'm not sure that fully quantifies how much advertising revenue teen audiences actually generate for Meta's social media platforms, but the consensus on Wall Street is that this is not an overly punitive outcome for Meta, at least compared to what it could have been.
Why it could be a bigger deal for Snap Snap is nowhere near as big a company as Meta, with a market cap of roughly $9.4 billion as of this writing. Through the first six months of the year, Snap has generated about $3.1 billion of revenue.
But it also looks like Snap will soon face similar charges to the ones Meta just addressed.
Pennsylvania Attorney General Dave Sunday recently announced that the state is suing Snap for allegedly failing to be truthful with parents about the type of content teens were exposed to on Snapchat. Furthermore, the lawsuit accuses Snap of using addictive features to keep younger users engaged. The stock initially sank on the news.
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Snap is much more reliant on younger users than Meta. Back in April, a Pew Research report showed that teens were using Snapchat for messaging more frequently each day than TikTok or Instagram. Teens also reported posting more frequently on Snapchat than on other platforms.
A study from Harvard's T.H. Chan School of Public Health conducted in 2022 and published in 2024 found that 41% of Snapchat's overall revenue came from users under 18. That was the largest share of revenue from that age group among similar platforms such as TikTok, YouTube, and Instagram.
Snap already faces significant challenges. The stock is down nearly 80% since its 2017 IPO due to a lack of profitability, competition, an inability to grow high-quality customers, and shareholder dilution.
Investors may have anticipated that Snap could face fallout from similar issues to those that Meta is facing, but usage restrictions like those being implemented at Meta could be far more detrimental to Snap's business and revenue.
It has been about a month since the last earnings report for Snap (SNAP - Free Report) . Shares have lost about 7.6% in that time frame, underperforming the S&P 500.
Will the recent negative trend continue leading up to its next earnings release, or is Snap due for a breakout? Well, first let's take a quick look at its latest earnings report in order to get a better handle on the recent drivers for Snap Inc. before we dive into how investors and analysts have reacted as of late.
SNAP's Q2 Revenues Climb 19% Y/Y, Adjusted EBITDA Surges 505%Snap reported second-quarter 2026 net loss of 10 cents per diluted share. Adjusted earnings came in at 6 cents per share compared with the Zacks Consensus Estimate of 7 cents.
Revenues rose 19% year over year to $1.59 billion and beat the Zacks Consensus Estimate by 4.31%. The figure exceeded the top end of the company's prior guidance range of $1.52-$1.55 billion.
Adjusted EBITDA increased 505% year over year (a $208 million increase) to $250 million from $41 million a year earlier and came above the high end of the company's prior guided range of $175-$200 million. Operating loss narrowed 34% year over year to $171 million from $260 million.
Top-Line DetailsRevenues from North America (59% of total revenues) rose 15% year over year to $943 million. Revenues from Europe (22% of revenues) climbed 33% year over year to $354 million. Revenues from the Rest of World (ROW) (19% of revenues) rose 17% year over year to $302 million.
Average revenue per user (ARPU) increased 13% year over year to $3.25. North America's ARPU climbed 23% year over year to $10.26, Europe's ARPU rose 36% year over year to $3.62, and ROW's ARPU increased 4% year over year to $1.
Advertising revenues rose 9% year over year to $1.28 billion, reflecting improved momentum with large advertisers in North America, broader adoption of the company's AI-powered Smart Campaign Solutions, and continued strength among small and medium-sized businesses. Other Revenue, which includes Snapchat+ subscriptions, Memories Storage and Lens+, jumped 85% year over year to $316 million. The company noted that less than 3% of its monthly active users are currently paying subscribers, indicating room for continued direct-revenue growth through premium features and additional subscription products.
User Engagement MetricsSnap's global community reached 493 million daily active users (DAU) in the second quarter, up 5% year over year and from 483 million in the prior quarter. Snap reported 971 million monthly active users (MAU), up 4% year over year, moving closer to the company's long-stated goal of 1 billion MAUs.
In the United States, the number of people posting to Spotlight grew more than 115% year over year, while Spotlight daily active viewers grew more than 20% year over year, supported by continued investment in creators and AI-powered recommendations.
The company also noted that its U.S. audience continues to broaden quarter over quarter, led by users aged 35 and older, increasing Snapchat's relevance in categories such as automotive, healthcare, home goods, financial services, insurance and business-to-business services, and helping diversify the advertiser base.
Advertising DetailsAI-driven advertising tools drove efficiency gains during the quarter. For app advertisers, cost per install declined 8% year over year, cost per purchase decreased 18% year over year, and app purchase volume increased 128% year over year. Dynamic Product Ads revenues grew 43% year over year on greater adoption by retailers. Advertisers increased spending across native surfaces such as Sponsored Snaps, where roughly one-third of Snapchatters reached were incremental to other surfaces on Snapchat.
Citing an independent study from Measured, the company noted that Snapchat delivered approximately 19.3% higher incremental return on ad spend for the brands in that portfolio, versus the blended incremental return across their social advertising overall.
AI-Driven Operating EfficiencySnap highlighted several internal efficiency gains tied to its AI investments during the quarter. Code commits per engineer increased 75% year over year, while major reliability issues declined 57% year over year. The company's internal AI code reviewer now covers approximately 90% of pull requests and has saved an estimated 30,000 hours of code-review time. Its AI-powered support agent answers approximately 3.9 million Snapchatter questions per month and has cut support ticket volume by approximately 62% since the start of the year. In advertising operations, first-pass image-review automation rose from 40% in the second quarter of 2025 to nearly 90% in the second quarter of 2026, improving advertiser approval speed and content safety while lowering operating costs.
Operating Details
GAAP gross margin expanded seven percentage points year over year to 58%, while adjusted Gross Margin reached 59%. The company's total adjusted cost structure increased just 4% year over year, as operating efficiencies offset continued investment in long-term revenue drivers.
Balance Sheet and Cash FlowSnap ended the second quarter with approximately $2.7 billion in cash and marketable securities. Operating cash flow was $176 million for the quarter, up 99% year over year, and $919 million on a trailing-12-month basis. Free Cash Flow was $121 million for the quarter, up 407% year over year, and $706 million on a trailing-12-month basis.
GuidanceSnap expects third-quarter 2026 revenues in the range of $1.70-$1.74 billion, implying growth of approximately 19% year over year at the midpoint. The company projects adjusted EBITDA between $300 million and $350 million for the third quarter, with personnel-cost savings from its recently completed restructuring expected to be more fully reflected in the third quarter and beyond.
Snap raised its full-year infrastructure cost guidance to $1.65-$1.7 billion, from a prior range of $1.60-$1.65 billion, reflecting additional investment in AI and machine-learning infrastructure needed to support revenue growth. All Other Cost of Revenue, excluding Infrastructure Costs, is still expected to represent 16-17% of revenues for the full year. Full-year adjusted Operating Expenses are expected at approximately $2.75 billion, with stock-based compensation expected at approximately $1.05 billion.
How Have Estimates Been Moving Since Then?In the past month, investors have witnessed a flat trend in fresh estimates.
The consensus estimate has shifted -125% due to these changes.
VGM ScoresCurrently, Snap has a great Growth Score of A, a score with the same score on the momentum front. However, the stock has a score of D on the value side, putting it in the bottom 40% for this investment strategy.
Overall, the stock has an aggregate VGM Score of A. If you aren't focused on one strategy, this score is the one you should be interested in.
Outlook Snap has a Zacks Rank #3 (Hold). We expect an in-line return from the stock in the next few months.
Performance of an Industry PlayerSnap belongs to the Zacks Internet - Software industry. Another stock from the same industry, CCC Intelligent Solutions Holdings Inc. (CCC - Free Report) , has gained 14.4% over the past month. More than a month has passed since the company reported results for the quarter ended June 2026.
CCC Intelligent Solutions reported revenues of $285.93 million in the last reported quarter, representing a year-over-year change of +9.8%. EPS of $0.10 for the same period compares with $0.09 a year ago.
For the current quarter, CCC Intelligent Solutions is expected to post earnings of $0.11 per share, indicating a change of +22.2% from the year-ago quarter. The Zacks Consensus Estimate remained unchanged over the last 30 days.
CCC Intelligent Solutions has a Zacks Rank #2 (Buy) based on the overall direction and magnitude of estimate revisions. Additionally, the stock has a VGM Score of B.
Growth investors are OK with trading off profits for high revenue growth as long as losses get smaller over time. That setup implies that a company can eventually become profitable.
However, if a company remains unprofitable for 15 years, it's best to stay on the sidelines. Snapchat (SNAP +1.29%) fits that category. It's still unprofitable despite having 971 million monthly active users (MAUs). The stock is down by more than 30% year to date.
Image source: Getty Images.
Margins have been improving, but it's also been too long Snapchat delivered second-quarter results that revealed 19% year-over-year revenue growth and narrowing losses. It's a good combination for any growth stock, but investors have every right to be impatient with a company that has remained unprofitable for 15 years.
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Still, net losses came in at $164 million compared to $1.6 billion in revenue. That's a negative net profit margin of roughly 10%. It's still not growing as fast as Meta Platforms (META -1.19%), which delivered 28% year-over-year revenue growth in Q2 2026.
Snapchat anticipates $300 million to $350 million in adjusted EBITDA in the third quarter. That doesn't translate into positive net income, though it's an improvement from the $250 million in adjusted EBITDA during the second quarter. Leadership anticipates positive net income in 2027. A "multi-year dilution management program" beginning in 2027 may undo some of the benefits of positive net income.
The company has done a good job of keeping costs in control as other tech companies scramble to increase their AI spending. Snapchat may fall behind on compelling long-term opportunities because of that decision, but it's a prudent one given the company's financials.
User activity is declining in key regions One of Snapchat's strengths and weaknesses is its 971 million monthly active users. It's a large user base Snapchat can tap into for additional revenue growth, but that also means the company has fewer opportunities to meaningfully grow its user base.
For instance, Snapchat's 971 million MAUs represent a 4% year-over-year growth rate. It's also adding users at a slower rate. Between Q1 2025 and Q2 2025, Snapchat added 19 million MAUs. Looking at Q1 and Q2 2026, Snapchat added only 15 million MAUs.
The positive year-over-year growth rate also masks declining growth rates in North America and Europe, two of Snapchat's most critical markets. Its daily active users in North America are down by 6% year over year and have been steadily declining for multiple quarters. European DAUs are down by 2% year over year and have been flat for multiple quarters.
The U.S. accounted for 59% of Snapchat's Q2 revenue, and Europe made up 22% of total revenue. Sure, DAUs across the rest of the world continue to grow, but ARPU remains much lower than in the U.S. and Europe. The ARPU for non-U.S. and non-European regions is only $1, while the ARPU is $10.26 in the U.S.
This long-term trend does not look good for Snapchat, and if it's not reversed, potential profits in 2027 may not last for long.
Pinterest's surprise CFO resignation sent shares sliding Monday while a direct rival moved in the opposite direction, raising a pointed question about whether investors are reacting to a leadership gap or something more fundamental lurking in the guidance.
Pinterest stock is sliding in Monday morning trading after the company disclosed a surprise finance chief departure, while its social media peers move in different directions. The reaction looks isolated, with the broad tape close to unchanged and one direct rival ticking higher on the same session.
Shares of Pinterest (NYSE:PINS | PINS Price Prediction) are down 4% to $22.34, extending losses tied to the leadership news. Meanwhile, Snap (NYSE:SNAP) stock is up 2% to $5.54, moving opposite its Pinterest peer in the same tape. Alphabet (NASDAQ:GOOGL) stock is down 0.7% to $344.23, holding steady in a quiet index session.
The SPDR S&P 500 ETF Trust (NYSEARCA:SPY) is down 0.39% to $766.36, so the broader benchmark backdrop is only down slightly. That contrast frames today’s Pinterest move as company-specific rather than a sector unwind, and it also puts the ad-tech complex in relief.
CFO Julia Donnelly Resigns, Naidu Steps In Pinterest disclosed in an August 28 8-K filing that Chief Financial Officer Julia Brau Donnelly has resigned. Pinterest stated her departure isn’t the result of any disagreement with the company on any matter relating to its operations, policies or practices, including accounting principles and practices.
Donnelly submitted her resignation on Wednesday and remains with the company until October 30, 2026 to support an orderly transition. She’s leaving to join a private, early-stage company after roughly three years in the role, and CEO Bill Ready credited her tenure with 11 consecutive quarters of double-digit revenue growth at Pinterest.
Vikram Naidu, vice president of finance and business operations since March 2024, becomes interim principal financial officer effective October 30, 2026. Pinterest has also begun an external search for a permanent successor, so the interim window is bounded and shareholders know the calendar handoff.
Growth Deceleration Complicates the Optics The exit lands on a company that had already guided to slower growth, which is why today’s tape is doing a two-part read. Pinterest’s Q2 2026 revenue rose 18% year over year to $1.18 billion, with global monthly active users at 640 million, up 11%. Pinterest’s third-quarter guidance calls for revenue growth of 13% to 15%, a step down from the Q2 pace.
Pinterest’s adjusted EBITDA came in at $311 million at a 26% margin, and short interest stands at 11.8% of float. Pinterest stock trades at a forward earnings multiple of 12x as of August 28. The open question for investors is whether today’s session is pricing the leadership gap or the guided deceleration behind it.
Meta Platforms (NASDAQ:META) competes directly with Pinterest for digital advertising dollars through Instagram, and that pressure on Pinterest’s monetization is a standing feature of the setup rather than today’s catalyst. Alphabet’s Google search-and-YouTube ad stack sits on the same shelf. That competitive frame is why the CFO transition matters beyond a single quarter.
Peers Diverge as Pinterest Reprices Snap’s move higher is the tell. Snap stock rising in the same session that Pinterest stock is falling, while Alphabet stock stays close to unchanged, argues against a broad social or ad-tech repricing. Through Friday’s close, Snap stock was down 33% year to date, Pinterest stock was down 10% year to date, and Alphabet stock was up 11% year to date.
The Q2 2026 report from Snap showed revenue up 18.9% to $1.60 billion, adjusted EBITDA of $249.62 million, and 971 million monthly active users. That momentum, plus the scheduled September 16 Specs launch event in Los Angeles, is a separate storyline that helps isolate today’s Pinterest weakness. Alphabet’s AI-driven cloud narrative further decouples it from the Pinterest tape.
What to Watch Traders can watch for a hold of the $22 level on Pinterest stock as the market digests the CFO transition timeline and Vikram Naidu’s October 30 handoff. The Q3 2026 report becomes the next real referendum on the deceleration narrative, and the permanent CFO announcement is the second scheduled catalyst.
Shareholders should keep their Pinterest exposure sized to the wider range this repricing is likely to carve, especially with short interest already above 11% of float. Investors tracking the ad-tech complex can lean on the split reaction across Pinterest, Snap, and Alphabet as the read on whether follow-through selling stays idiosyncratic to the CFO story.
Contact [email protected] for any questions or corrections.
Pennsylvania just handed Snap a fresh lawsuit hours after the stock posted a rare gain, while Meta quietly closed a deal that could have cost it close to its entire market cap. The two prints reveal exactly how much balance…
Two separate youth-safety legal events are hitting the social media group in the same Wednesday morning session, and the market reactions are moving in opposite directions. One name is buying certainty at a price it can absorb, while the other is picking up fresh exposure with the smallest balance sheet in the group.
Snap (NYSE:SNAP | SNAP Price Prediction) stock is down 7% to $5.52 after Pennsylvania Attorney General Dave Sunday sued the company over Snapchat’s effects on children, erasing Tuesday’s 7% gain. Meanwhile, Meta Platforms (NASDAQ:META) stock is down 0.4% to $567.70 after agreeing to settle a 29-state teen social media addiction case for up to $16.7 billion, ending a trial in its second week.
For sector context, the Invesco QQQ Trust (NASDAQ:QQQ) ETF is up 0.1% to $711.63, so the selling looks Snap-specific rather than a broad technology-sector move. Alphabet (NASDAQ:GOOGL) is a covered co-defendant in the remaining teen social media cases, with no same-day price move available.
Pennsylvania Sues Snap While Meta Settles With 29 States Pennsylvania’s attorney general filed suit Tuesday evening alleging Snapchat is designed for compulsive use by minors and that its disappearing-message design puts children at risk. The filing was reported by CBS News, The Hill, and NBC10 Philadelphia. Snap hasn’t been found liable of anything at this stage.
Meta agreed to settle claims from state attorneys general who had alleged the company deliberately designed Facebook and Instagram to addict teens, with the states citing violations of state consumer protection laws and the federal Children’s Online Privacy Protection Act. Bloomberg reported that Meta’s own calculations put a potential trial loss at as much as $1.4 trillion in penalties, an amount close to its market capitalization. That framing helps explain why the settlement reads as manageable risk removal for Meta Platforms.
Collectively, Meta, Alphabet’s Google, Snap, and TikTok face more than 3,000 personal injury claims from individuals and families and roughly 1,300 lawsuits from public school districts, per Bloomberg. Two other teen cases naming Meta, Google, and Snap remain scheduled for October trials, so Alphabet and Snap keep meaningful docket exposure even after Wednesday’s headline.
Small-Cap Snap Wears the Bigger Proportional Burden Snap stock trades in the low single digits, so small dollar swings translate into outsized percentage moves, which is part of why Snap is the loudest name in the group today. Snap is also by far the smallest company in the cohort, which makes any settlement benchmark set by Meta a heavier proportional burden on its balance sheet.
Meta Platforms is absorbing a much larger nominal figure without materially denting its share price. The mega-cap has the cash flow and revenue base to price in known legal overhangs, book the charge, and move on. The two prints together capture why size and cash generation matter when youth-safety cases move from filing to resolution.
Alphabet sits in the middle of that spectrum on scale, and Google’s inclusion in the remaining October cases keeps it in the same regulatory conversation as Snap. Without a same-day tape reaction for Alphabet stock, however, Wednesday’s asymmetry is fully expressed in the Snap and Meta prints.
Scorecard and What Comes Next Snap stock had rallied 7% in Tuesday’s session before the Pennsylvania headline surfaced, so today’s 8% drop wipes out that pop and pushes the stock back into familiar territory. Meta Platforms stock was down 13% year to date through Tuesday’s close, and the muted reaction to a headline settlement suggests the market had already partially discounted a resolution.
The QQQ ETF’s 0.1% move confirms that Wednesday’s action reads as a single-name story with no sector rotation behind it. Alphabet’s role as a remaining co-defendant is worth tracking, though without a same-day print for Alphabet stock, there’s nothing to score for it today.
Investors can watch for whether Snap files a substantive response to the Pennsylvania complaint in the coming days. Additional state attorneys general could follow Pennsylvania’s lead in the wake of the Meta settlement.
Given Snap’s small balance sheet relative to potential legal exposure, moderating their positions on this name is the more defensive posture until the October trial calendar clarifies. Meta Platforms has bought a large piece of certainty, and holders can size their exposure to the reduced overhang, while Snap stockholders may prefer to keep their risk budget tight.
Contact [email protected] for any questions or corrections.
Snap (SNAP +1.88%), a camera-first social platform with augmented reality and advertising, closed at $5.42, down 8.53%. Pennsylvania's attorney general sued Snap over Snapchat's design and child-safety claims. Investors are watching follow-up legal risk and product disclosures. Trading volume reached 64.4M shares, coming in about 53% above its three-month average of 42.0M shares. Snap IPO'd in 2017 and has fallen 78% since going public.
How the markets moved todayS&P 500 (^GSPC -0.25%) closed at 7,675, down 0.04%, while the Nasdaq Composite (^IXIC -0.52%) finished at 26,130, down 0.08%. Among internet content and information, digital advertising and social media peers, Meta Platforms (META +1.21%) closed at $576.14, up 1.07%, while Pinterest (PINS +1.35%) closed at $23.32, down 1.44%, showing mixed sentiment across ad-supported apps.
What this means for investorsPennsylvania's attorney general sued Snap yesterday, claiming that Snapchat kept "young users compulsively engaged," while lacking necessary safety standards and guardrails for age-appropriate content. This lawsuit was filed less than one day before Meta Platforms agreed to pay a historic $17.1 billion settlement for similar issues with children using its social media platforms.
However, while Meta has been battling this lawsuit for months, Snap's situation is brand new, prompting the market to send its shares down 9% today. A.G. Dave Sunday specifically cited Snap's Snapstreaks (which can be restored with a payment), disappearing messages, infinite scrolling, and "T for teen" rating as some of the many issues in the complaint.
Snap stock remains an unprofitable company -- though it is getting closer to breakeven -- and continues to rely heavily upon stock-based compensation, diluting shareholder value over time. With sales growth slowing over the last three years, yesterday's lawsuit against Snap, and today's ruling against Meta, I'm just not interested in the social media stock today, regardless of its popularity. It may simply be a better app than a company.
CFO Douglas Hott sold ~132,000 shares for a total value of ~$685,797 based on the August 17, 2026 weighted average price. The disposition represented 5% of direct Class A Common Stock holdings and was conducted at $5.20 per share.
Buy Meta (META) as a relative trade. Snap’s core ad weakness plus legal overhang makes it harder for Snap to win back advertiser trust and spend. Second-order effect: ad budgets rotate toward platforms with cleaner regulatory optics and more stable monetization, pressuring Snap’s ad growth while supporting Meta’s ad demand and pricing power.
Key Risk: A regulatory ruling or product/engagement shift that materially weakens Meta’s ad business or forces costly changes that narrow the gap.
SNAP sell
Sell Snap (SNAP). The stock is breaking below ~$4.99 and sits just above the 20-day MA, so momentum can accelerate. The legal/regulatory hit (Section 230 narrowed to an affirmative defense) raises defense-cost and liability uncertainty right into the Aug 17 repricing window. Insider selling by CTO Murphy adds “no confidence” optics after weak Q2. Even with revenue up, core ad growth is only +9% while most growth is Snapchat+—a sign marketers aren’t fully returning.
Key Risk: A clear legal path to dismissals or a major settlement that sharply caps liabilities, removing the uncertainty premium.
Snap SNAP shares are slipping on Monday morning as investors react to a severe regulatory and legal headwind alongside heavy insider sales.
Following the sell-off, SNAP sits just above its 20-day moving average (MA) – with a clear break below the $4.99 level expected to accelerate bearish momentum in the near-term.
Snap stock has been a disappointing investment in 2026, currently trading roughly 40% below its price at the start of this year.
Investors are responding mostly to a regulatory filing revealing CTO Robert Murphy has disposed of 4 million company shares for just over $21.5 million in total.
While this was executed under a pre-arranged 10b5-1 plan, the optics of this insider sale are surely bearish for SNAP shares, particularly since the liquidation comes on the heels of weak Q2 earnings.
Markets are reading this development as a lack of insider confidence in the firm’s ability to regain its post-earnings declines – at least anytime soon.
Crucially, the social media company has a history of closing both August and September in “red”, a seasonal pattern that further dulls its appeal for the near-term.
For SNAP stock, it has been one bad news after another since the company posted its Q2 financials on August 3.
Today’s fallout is partly related to last week’s ruling by the 9th US Circuit Court of Appeals as well, which denied Snap and its peer platforms Section 230 immunity – greenlighting more than 3,000 consolidated multi-district lawsuits involving addiction and minor safety allegations.
Importantly, the ruling narrows Section 230 from a pre-trial shield into a mere affirmative defense, forcing Snap Inc to fight claims on their merits rather than securing easy dismissals.
The company’s share price is sinking on August 17th as Wall Street reprices it to account for huge unquantifiable legal liabilities, defense costs, and potential product design mandates.
Markets’ reaction to recent setbacks has been particularly pronounced since Snap’s latest quarterly print did rather little to boost confidence as well.
In fiscal Q2, the NYSE-listed firm posted a better-than-expected 19% increase in revenue to $1.6 billion; however, more than half of this incremental growth actually came from non-ad subscription sales (Snapchat+) rather than core digital advertising, which went up a modest 9% only.
This ad-revenue disconnect suggests that Snap continues losing ground to rivals like Meta, leaving its core business vulnerable to shifting marketer spend despite strong Snapchat+ subscriber growth.
Heading into August 17th, Wall Street had a consensus Hold rating on SNAP shares, with a bullish mean price target of $7.51.
However, it’s reasonable to expect some downward revisions to account for the aforementioned setbacks in the weeks ahead.
Snap Inc. (NYSE:SNAP) shares are trading lower Monday morning as Wall Street continues to digest a pivotal ruling from the 9th U.S. Circuit Court of Appeals alongside heavy insider stock sales. Here’s what investors need to know.
Snap stock is among today’s weakest performers. Why is SNAP stock dropping? Section 230 Defense Rejected in Federal Appeals CourtThe federal appeals court last week rejected tech industry efforts to throw out over 3,000 consolidated lawsuits, ruling that Section 230 of the Communications Decency Act acts as an affirmative defense rather than blanket immunity from being sued.
The decision allows thousands of claims alleging Snapchat’s core design features foster youth addiction to proceed directly toward trial.
Executive Insider Selling Amplifies Bearish SentimentCompounding the legal pressure, recent regulatory filings revealed significant executive stock disposals. Chief Technology Officer Robert Murphy sold 4 million Class A shares for approximately $21.6 million under a pre-arranged Rule 10b5-1 trading plan.
Although 10b5-1 plans are scheduled in advance to avoid trading on non-public information, the large insider divestment following second-quarter earnings has heightened market caution and added short-term selling pressure.
Why These Dual Risks Matter to Wall StreetHistorically, Section 230 has served as legal armor, protecting social media platforms from liability associated with third-party user content.However, plaintiffs are targeting proprietary algorithms, notifications and engagement features, which courts increasingly view as product design rather than protected speech.
Without broad pretrial immunity, Snap faces immense financial and operational exposure. Defense costs and potential multi-billion-dollar settlement liabilities could severely impair free cash flow.
More critically, potential court-ordered product modifications could force Snap to alter its core engagement algorithms, directly threatening active user growth, screen time and advertising monetization.
Paired with negative insider selling optics, the prospect of years of protracted litigation creates a multi-faceted overhang that could suppress valuation multiples until greater clarity returns.
SNAP Shares Fall Monday MorningSNAP Price Action: Snap shares were down 3.52% at $5.22 during premarket trading on Monday, according to Benzinga Pro data.
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Shares in Reddit Inc (NYSE:RDDT), the social media platform, surged 12.45% in extended trading on Thursday after S&P Dow Jones Indices announced the business will join the S&P 500.
The company will enter the prominent equity index before the US market opens on August 18.
The stock replaces Avalonbay Communities Inc (NYSE:AVB), a real estate investment trust currently being acquired by Equity Residential (NYSE:EQR).
Inclusion in the benchmark typically generates significant institutional demand because passive funds must adjust their portfolios to hold the new constituent.
The social media company went public on the US stock market in March 2024 and currently has a market capitalisation of about $30.4 billion.
Reddit will join Meta Platforms Inc (NASDAQ:META, XETRA:FB2A, SIX:FB) as one of the few social-media-focused companies in the index.
Sector peers such as Pinterest Inc (NYSE:PINS) and Snap Inc (NYSE:SNAP) have not yet achieved the scale required for inclusion in the major index.
Questions still remain over whether Reddit can maintain stable user growth as artificial intelligence alters how internet traffic is distributed.
The second-quarter results released at the end of July provided positive signals to investors, but the impressive revenue figures did not entirely dispel market concerns.
The company noted that US user growth had slowed and traffic from search engines remained subject to significant volatility.
Unstable search referral volumes have also led investors to re-evaluate Reddit's reliance on the Google search ecosystem.
In the second quarter, US daily active user growth was just 6%, down from 7% in the previous quarter.
Meanwhile, international user growth reached 28%, though monetisation efficiency for overseas users was noticeably lower than in the US market.
As Alphabet Inc (NASDAQ:GOOG)'s Google continues to push forward with Gemini-powered AI search and AI summary features, the market is concerned that users may increasingly seldom click directly on traditional web links.
As of the close on August 13, the stock remains down about 31.9% year-to-date, leaving a significant gap from its peak of over $270 last year.
Did you analyze how Snap (SNAP - Free Report) fared in its international operations for the quarter ending June 2026? Given the widespread global presence of this company behind Snapchat, scrutinizing the trends in international revenues becomes imperative to assess its financial strength and future growth possibilities.
In the current era of a tightly interconnected global economy, the proficiency of a company to penetrate international markets significantly influences its financial health and trajectory of growth. For investors, the key is to grasp how reliant a company is on overseas markets, as this provides insights into the durability of its earnings, its ability to exploit different economic cycles, and its overall growth capabilities.
International market involvement serves as insurance against economic downturns at home and enables engagement with economies that are growing more quickly. Still, this move toward diversification is not without its challenges, as it involves navigating through the fluctuations of currencies, geopolitical threats, and the distinctive nature of various markets.
In our recent assessment of SNAP's quarterly performance, we discovered notable trends in its overseas revenue sections, which are typically modeled and scrutinized by Wall Street analysts.
The company's total revenue for the quarter amounted to $1.6 billion, marking an increase of 18.9% from the year-ago quarter. We will next turn our attention to dissecting SNAP's international revenue to get a clearer picture of how significant its operations are outside its main base.
Exploring SNAP's International Revenue PatternsRest of World generated $302.3 million in revenues for the company in the last quarter, constituting 18.9% of the total. This represented a surprise of -2.95% compared to the $311.49 million projected by Wall Street analysts. Comparatively, in the previous quarter, Rest of World accounted for $353.69 million (23.1%), and in the year-ago quarter, it contributed $258.99 million (19.3%) to the total revenue.
Of the total revenue, $353.81 million came from Europe during the last fiscal quarter, accounting for 22.1%. This represented a surprise of +1.27% as analysts had expected the region to contribute $349.37 million to the total revenue. In comparison, the region contributed $323.85 million, or 21.2%, and $265.34 million, or 19.7%, to total revenue in the previous and year-ago quarters, respectively.
Revenue Forecasts for the International MarketsFor the current fiscal quarter, it is anticipated by Wall Street analysts that Snap will post revenues of $1.72 billion, which reflects an increase of 14.4% the same quarter in the previous year. The revenue contributions are expected to be 21.2% from Rest of World ($365.92 million), and 22% from Europe ($378.63 million).
For the entire year, the company's total revenue is forecasted to be $6.77 billion, which is an improvement of 14.1% from the previous year. The revenue contributions from different regions are expected as follows: Rest of World will contribute 21.3% ($1.44 billion), and Europe 21.8% ($1.48 billion) to the total revenue.
Wrapping UpRelying on international markets for revenues, Snap faces both prospects and perils. Thus, tracking the company's international revenue trends is essential for accurately projecting its future trajectory.
In an environment where global interconnections and geopolitical skirmishes are intensifying, Wall Street analysts keep a keen eye on these trends, particularly for firms with overseas operations, to adjust their earnings predictions. Moreover, a range of other aspects, including how a company fares in its home country, significantly affects these projections.
We at Zacks strongly focus on the dynamic earnings forecast of companies, given that empirical studies have demonstrated its potent impact on the immediate price movement of stocks. Invariably, there's a positive relationship -- upward earnings predictions often result in an increase in stock prices.
The Zacks Rank, our proprietary stock rating tool, comes with an externally validated impressive track record. It effectively utilizes shifts in earnings projections to act as a dependable barometer for forecasting short-term stock price trends.
At present, Snap holds a Zacks Rank #3 (Hold). This ranking implies that its near-term performance might mirror the overall market movement. You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>> .
Examining the Latest Trends in Snap's Stock ValueThe stock has increased by 13.9% over the past month compared to the 3.4% increase of the Zacks S&P 500 composite. Meanwhile, the Zacks Computer and Technology sector, which includes Snap,has increased 2.8% during this time frame. Over the past three months, the company's shares have experienced a loss of 3.6% relative to the S&P 500's 6% increase. Throughout this period, the sector overall has witnessed a 3% increase.
Chief Technology Officer Robert C. Murphy reported a sale of ~5.2 million shares of Snap Inc. (SNAP +2.11%) between August 5, 2026 and August 6, 2026, according to a recent SEC Form 4 filing.
Transaction summaryMetricValueShares sold4,000,000Shares gifted1,200,000Transaction value$28.2 millionPost-transaction shares (directly held)38,586,451Post-transaction shares (indirectly held)8,645,762Post-transaction value$246.55 millionTransaction value based on SEC Form 4 weighted average sale price ($5.40); post-transaction value based on August 06, 2026 market close ($5.22).
Key questionsWhat was the underlying driver for this share disposition?
The 4,000,000 shares sold in the open market were executed under a pre-arranged Rule 10b5-1 plan adopted on November 11, 2025, and amended on February 11, 2026, which removes discretionary timing from the sale process.What is the breakdown of the indirect equity holdings?
The 8,645,762 shares held indirectly are distributed among entities where investment power is retained (815,512 shares and 2,866,669 shares in trusts) and an irrevocable trust where the reporting person serves as trustee (4,963,581 shares).What is the scale of the remaining equity position?
Following the 10% reduction, the remaining interest of ~47.2 million total shares represents a market value of $246.55 million as of the August 6, 2026 market close.Did the transactions include any derivative exercises or conversions?
The filing does not report any concurrent option exercises or conversions, indicating the shares disposed of were from existing Class A Common Stock holdings.Company OverviewMetricValueShare Price (as of market close 2026-08-06)$5.22Market Capitalization$8.8 billionRevenue (TTM)$6.4 billionNet Income (TTM)-$311.2 millionCompany SnapshotSnap operates Snapchat, a camera-first platform that generates revenue primarily through advertising, with additional contributions from its Spectacles smart glasses hardware and other ancillary services.The company monetizes its user base through targeted advertising solutions that leverage its proprietary camera technology and visual communication features, including Stories, Spotlight, and Snap Map functionalities.Snap serves a global user base spanning North America, Europe, and international markets, with a primary demographic of younger users who utilize the platform for visual communication and content discovery.Snap Inc. is a global technology company with a market cap of $8.8 billion, employing 5,261 individuals across its Santa Monica headquarters and international operations. The company operates a camera-centric platform that has established itself as a significant player in the social media and visual communication sector, generating $6.4 billion in trailing 12-month revenue.
While the company continues to scale its advertising business and explore hardware opportunities through Spectacles, it currently operates at a net loss, reflecting ongoing investments in product development and market expansion.
What this transaction means for investorsCTO Robert Murphy’s Aug. 6 sale of Snap stock came in the wake of the company’s second-quarter earnings report and a 33% decline in the share price over the past 12 months. Even so, the disposition does not reflect the insider's personal view on the stock or its current valuation.
That’s because the trade was a non-discretionary transaction executed as part of a Rule 10b5-1 trading plan. Such plans allow corporate insiders to schedule share sales in advance to mitigate potential concerns regarding the use of material non-public information.
Snap stock is struggling despite the company posting 19% year-over-year growth in Q2 sales to $1.6 billion. Part of the problem is that the social media giant remains deeply unprofitable, with a Q2 net loss of $164 million.
In addition, daily active users dropped to 92 million in Snap’s key North America market during Q2, down from 98 million in the prior year. This market contributed $943 million of Snap’s $1.6 billion in Q2.
Robert Izquierdo has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.
Empowered Funds LLC raised its stake in Snap Inc. (NYSE:SNAP – Free Report) by 39.8% during the first quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 338,774 shares of the company’s stock after purchasing an additional 96,495 shares during the period. Empowered Funds LLC’s holdings in Snap were worth $1,558,000 as of its most recent filing with the Securities and Exchange Commission (SEC).
Several other hedge funds and other institutional investors have also made changes to their positions in SNAP. Allworth Financial LP raised its stake in Snap by 92.3% in the third quarter. Allworth Financial LP now owns 3,293 shares of the company’s stock valued at $25,000 after buying an additional 1,581 shares in the last quarter. Oak Harvest Investment Services acquired a new position in shares of Snap during the 4th quarter worth about $26,000. Arax Advisory Partners increased its holdings in shares of Snap by 220.0% in the 4th quarter. Arax Advisory Partners now owns 3,309 shares of the company’s stock valued at $27,000 after acquiring an additional 2,275 shares during the last quarter. V Square Quantitative Management LLC purchased a new position in shares of Snap in the 4th quarter valued at about $29,000. Finally, EverSource Wealth Advisors LLC raised its position in shares of Snap by 561.4% during the 4th quarter. EverSource Wealth Advisors LLC now owns 3,618 shares of the company’s stock worth $29,000 after acquiring an additional 3,071 shares in the last quarter. Hedge funds and other institutional investors own 47.52% of the company’s stock.
Snap Stock Up 2.0% Snap stock opened at $5.33 on Friday. The company has a debt-to-equity ratio of 1.75, a current ratio of 2.94 and a quick ratio of 3.53. Snap Inc. has a 1-year low of $3.81 and a 1-year high of $9.28. The company has a market cap of $8.99 billion, a PE ratio of -29.58 and a beta of 1.03. The stock’s 50 day moving average price is $4.92 and its 200 day moving average price is $5.29.
Snap (NYSE:SNAP – Get Free Report) last released its quarterly earnings data on Monday, August 3rd. The company reported ($0.10) earnings per share (EPS) for the quarter, topping the consensus estimate of ($0.12) by $0.02. Snap had a negative return on equity of 14.61% and a negative net margin of 4.90%.The firm had revenue of $1.60 billion during the quarter, compared to analysts’ expectations of $1.54 billion. During the same quarter in the prior year, the business posted ($0.16) earnings per share. Snap’s revenue was up 18.9% compared to the same quarter last year. On average, sell-side analysts predict that Snap Inc. will post -0.07 EPS for the current fiscal year.
Snap News Roundup Here are the key news stories impacting Snap this week:
Positive Sentiment: Freedom Capital upgraded Snap from “hold” to “strong-buy,” adding a bullish endorsement following the company’s recent earnings performance. Zacks.com Positive Sentiment: Snap’s second-quarter results strengthened hopes for a turnaround. Revenue reached $1.60 billion, ahead of expectations, while the adjusted loss per share was narrower than analysts anticipated; revenue also increased 18.9% year over year. Snap: Strong Q2 Earnings Bolster Hopes Of A Turnaround Positive Sentiment: Coverage from Cantor Fitzgerald and Wells Fargo projected meaningful upside for Snap, reinforcing investor optimism that improving operating trends could support further appreciation. Cantor Fitzgerald Forecast Wells Fargo Forecast Positive Sentiment: Citigroup raised its price target to $6.75, signaling valuation upside from recent trading levels. Citigroup Price Target Neutral Sentiment: Citizens JMP reiterated a “market perform” rating, suggesting the firm sees balanced risk and reward rather than a decisive near-term catalyst. Citizens JMP Rating Negative Sentiment: An analyst downgrade led to an 8.1% decline in Snap shares, highlighting continued sensitivity to cautious Wall Street views despite the strong quarter. Snap Trading Down on Analyst Downgrade Negative Sentiment: Rosenblatt Securities issued a pessimistic forecast, adding to concerns that Snap’s earnings improvement may not yet represent a durable recovery. Rosenblatt Securities Forecast Insider Buying and Selling In other news, CTO Robert C. Murphy sold 2,000,000 shares of Snap stock in a transaction that occurred on Wednesday, August 5th. The shares were sold at an average price of $5.55, for a total transaction of $11,100,000.00. Following the completion of the sale, the chief technology officer directly owned 41,809,791 shares in the company, valued at approximately $232,044,340.05. This trade represents a 4.57% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, General Counsel Zachary M. Briers sold 129,493 shares of the firm’s stock in a transaction that occurred on Monday, May 18th. The shares were sold at an average price of $5.60, for a total value of $725,160.80. Following the completion of the transaction, the general counsel directly owned 2,644,538 shares of the company’s stock, valued at $14,809,412.80. The trade was a 4.67% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold a total of 4,868,059 shares of company stock valued at $26,955,631 in the last 90 days. 22.68% of the stock is owned by corporate insiders.
Wall Street Analyst Weigh In Several equities research analysts recently weighed in on the company. Tigress Financial initiated coverage on Snap in a research note on Monday, April 27th. They set a “buy” rating for the company. KeyCorp raised shares of Snap from a “sector weight” rating to an “overweight” rating in a report on Monday, April 27th. Cantor Fitzgerald boosted their price objective on shares of Snap from $5.00 to $6.00 and gave the stock a “neutral” rating in a research report on Tuesday. Guggenheim upped their target price on shares of Snap from $5.00 to $5.50 and gave the company a “neutral” rating in a report on Tuesday. Finally, Zacks Research downgraded shares of Snap from a “hold” rating to a “strong sell” rating in a research report on Monday, August 3rd. Two research analysts have rated the stock with a Strong Buy rating, eight have assigned a Buy rating, twenty-three have issued a Hold rating and three have assigned a Sell rating to the stock. According to MarketBeat.com, Snap presently has a consensus rating of “Hold” and an average target price of $7.65.
Read Our Latest Stock Report on SNAP
Snap Profile (Free Report)
Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.
Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.
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Snap Inc. (NYSE:SNAP – Get Free Report) shares dropped 8.1% during mid-day trading on Wednesday after Zacks Research downgraded the stock from a hold rating to a strong sell rating. The stock traded as low as $5.31 and last traded at $5.32. Approximately 33,843,688 shares changed hands during trading, a decline of 30% from the average daily volume of 48,659,684 shares. The stock had previously closed at $5.79.
Several other research firms also recently weighed in on SNAP. Cantor Fitzgerald raised their target price on Snap from $5.00 to $6.00 and gave the company a “neutral” rating in a research report on Tuesday. Evercore set a $8.00 target price on shares of Snap in a research note on Tuesday. Sanford C. Bernstein reissued a “market perform” rating and issued a $5.00 price target on shares of Snap in a research note on Tuesday, July 21st. Stifel Nicolaus set a $7.50 price objective on shares of Snap in a report on Tuesday. Finally, Benchmark restated a “hold” rating on shares of Snap in a report on Tuesday. One research analyst has rated the stock with a Strong Buy rating, eight have assigned a Buy rating, twenty-four have assigned a Hold rating and three have assigned a Sell rating to the company’s stock. Based on data from MarketBeat, Snap presently has an average rating of “Hold” and an average price target of $7.65.
View Our Latest Stock Report on SNAP
Insider Buying and Selling at Snap In other Snap news, CAO Rebecca Morrow sold 16,729 shares of the business’s stock in a transaction that occurred on Monday, May 18th. The stock was sold at an average price of $5.60, for a total value of $93,682.40. Following the sale, the chief accounting officer owned 512,811 shares of the company’s stock, valued at $2,871,741.60. The trade was a 3.16% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, insider Ajit Mohan sold 6,923 shares of the company’s stock in a transaction on Tuesday, June 16th. The stock was sold at an average price of $5.58, for a total value of $38,630.34. Following the transaction, the insider owned 5,050,968 shares in the company, valued at $28,184,401.44. This trade represents a 0.14% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last quarter, insiders sold 2,868,059 shares of company stock valued at $15,855,631. 22.68% of the stock is currently owned by company insiders.
Trending Headlines about Snap Here are the key news stories impacting Snap this week:
Positive Sentiment: Q2 results showed improving fundamentals. Revenue rose 18.9% year over year to $1.60 billion, exceeding the $1.54 billion consensus, while the reported loss of $0.10 per share was narrower than expected. Adjusted EBITDA increased sharply, supported by advertising growth, subscriptions and AI tools. Snap second quarter results lifted by improving advertising trends Positive Sentiment: Management issued an upbeat near-term outlook. Higher advertising demand, including spending tied to the FIFA World Cup, and stronger North American large-advertiser activity helped drive expectations for continued growth. Snap stock jumps as World Cup ads, AI tools drive earnings beat and strong outlook Positive Sentiment: Options activity suggests some traders remain bullish. High-volume purchases of Snap call options indicate that certain investors are positioning for a rebound or further volatility. Stock Traders Buy High Volume of Snap Call Options Hedge Funds Weigh In On Snap A number of hedge funds and other institutional investors have recently bought and sold shares of SNAP. Allworth Financial LP boosted its stake in shares of Snap by 92.3% in the third quarter. Allworth Financial LP now owns 3,293 shares of the company’s stock valued at $25,000 after purchasing an additional 1,581 shares during the period. Oak Harvest Investment Services purchased a new stake in Snap during the 4th quarter worth approximately $26,000. Arax Advisory Partners lifted its holdings in Snap by 220.0% during the 4th quarter. Arax Advisory Partners now owns 3,309 shares of the company’s stock worth $27,000 after buying an additional 2,275 shares in the last quarter. V Square Quantitative Management LLC acquired a new stake in Snap during the 4th quarter worth approximately $29,000. Finally, EverSource Wealth Advisors LLC boosted its position in Snap by 561.4% in the 4th quarter. EverSource Wealth Advisors LLC now owns 3,618 shares of the company’s stock valued at $29,000 after buying an additional 3,071 shares during the period. 47.52% of the stock is currently owned by hedge funds and other institutional investors.
Snap Price Performance The company has a debt-to-equity ratio of 1.67, a quick ratio of 3.53 and a current ratio of 3.53. The company has a market cap of $8.99 billion, a PE ratio of -29.55 and a beta of 1.03. The company’s 50-day simple moving average is $4.94 and its 200 day simple moving average is $5.31.
Snap (NYSE:SNAP – Get Free Report) last posted its quarterly earnings data on Monday, August 3rd. The company reported ($0.10) earnings per share for the quarter, topping analysts’ consensus estimates of ($0.12) by $0.02. The business had revenue of $1.60 billion for the quarter, compared to analyst estimates of $1.54 billion. Snap had a negative return on equity of 14.16% and a negative net margin of 4.90%.The company’s revenue was up 18.9% on a year-over-year basis. During the same quarter in the prior year, the company earned ($0.16) earnings per share. On average, sell-side analysts predict that Snap Inc. will post -0.07 earnings per share for the current fiscal year.
Snap Company Profile (Get Free Report)
Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.
Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.
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Snap delivered a robust Q2 2026 earnings report, highlighting significant operational progress despite a depressed share price. Q2 2026 revenue grew 19% year-over-year to $1.60B, with advertising revenue up 9% and other revenue surging 85%. Net loss narrowed by 38% to $164M, outperforming Wall Street's expectations and signaling a turnaround in SNAP's fundamentals.
The setup is classic: a wounded stock paired with an intact franchise. Yet no deal for Snap (NYSE:SNAP | SNAP Price Prediction) has been announced or rumored, so this is a thought experiment. The shares closed at $5.79 on August 4, 2026, down 38.9% over the past year, against an intact base of 971 million monthly active users and Q2 2026 revenue of $1.599 billion, up 18.9% year on year. Market cap sits near $9.7 billion. The critical constraint: co-founders Evan Spiegel and Bobby Murphy hold super-voting Class C shares. No buyer arrives unless the founders decide to sell.
Ranked: Longest Shot to Cleanest Fit 4. Amazon: Ad Ambition, Weak Social DNA Amazon (NASDAQ:AMZN) has the checkbook and a fast-scaling ad engine at $19.8 billion in Q2 advertising revenue, up 26%. Snap would extend reach and layer commerce onto Rufus and Alexa. The drawback: Amazon has never built a hit consumer social product. Integration risk is highest here.
3. Pinterest: The Dark-Horse Merger of Equals Pinterest (NYSE:PINS) carries a $14.3 billion market cap against Snap’s $9.7 billion. A stock-for-stock combination of two visual, younger-skewing ad platforms would create scale to compete with Meta. Drawback: neither side brings deep cash, and combined regulatory review would be uncomfortable.
2. Alphabet: The Strategic Bullseye Alphabet (NASDAQ:GOOGL) commands a $4.6 trillion market cap with $55.9 billion in cash. YouTube Shorts, Android, Gemini, and its AR roadmap align with Snap’s Spotlight, Lens+, and SPECS glasses, which launch this fall. The drawback: Alphabet is under DOJ scrutiny, making any social-media acquisition a political fight.
1. Microsoft: Cleanest Antitrust Path, Biggest Wallet Microsoft (NASDAQ:MSFT) has a $3.7 trillion market cap and FY26 capex of $115.95 billion. LinkedIn is professional; Microsoft has no consumer social property, which is why Snap fits. Azure’s cloud infrastructure and Copilot AI could turbocharge Snap’s ad stack; HoloLens heritage aligns with SPECS. Regulatory friction is the lowest of the four candidates.
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What About Meta or Private Equity? Meta Platforms (NASDAQ:META) may seem like the most natural buyer on paper, but it is effectively out of the running as an acquirer. The FTC’s ongoing scrutiny of Instagram and WhatsApp deals makes a Snap tie-up a nonstarter. Ray-Ban Meta glasses also compete directly with SPECS.
Large-cap tech take-private specialists such as Silver Lake and Thoma Bravo could underwrite an $8 billion equity check. Supporting that thesis: Snap generated $120.5 million in Q2 free cash flow, and Q3 adjusted EBITDA is guided to $300 million–$350 million. PE would slot between #2 and #3, cleaner than Amazon or Pinterest but a longer shot than Microsoft. Obstacles include elevated stock-based compensation near $1.1 billion annually, uncertain SPECS capex, and the founder gate.
What to Watch Everything routes back to Class C. As Spiegel put it, “Our largest long-term opportunity is SPECS, a new kind of computer built into see-through glasses.” Founders building toward a hardware moonshot rarely sell. Co-founder Murphy’s disposal of roughly 5.5 million shares in May 2026 appears to be planned diversification, not a deal signal. Any takeout chatter remains speculation.
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Montero Mining and Exploration Ltd (TSX-V:MON, OTC:MXTRF) said a new drillhole at its Elvira Gold Project in northern Chile hit strong signs of a gold-bearing hydrothermal system, with pyrite mineralization found at depth.
The hole, MON-ELV-02, was drilled to 625.25 metres and targeted a zone the company flagged as high-priority using geological mapping, geochemistry, geophysics and AI-assisted data modelling.
Logging showed altered volcanic rock near surface sitting on top of an intrusive rock body called a porphyry, the type of formation often associated with large gold and copper deposits. Pyrite, a mineral commonly linked to gold mineralization, showed up repeatedly below about 253 metres, including at the very bottom of the hole. Trace copper minerals were also spotted but need lab confirmation.
Dr. Tony Harwood, President and CEO of Montero, said the logging results back up the company's target model for Elvira.
“The hole intersected the predicted volcanic sequence and underlying porphyry, together with high-sulphidation alteration and pyrite corresponding spatially to the high-chargeability anomaly,” Harwood said in a statement. “Assay results will determine the metal content of the hydrothermal system."
The hole was drilled next to an old well, EL-12, drilled decades earlier by Buena Vista Gold Corp to about 282 metres, where Buena Vista had reported a strong hit. Montero's new hole went more than 340 metres deeper than that old test.
Core samples are now being cut and sent to the lab, with results expected to sharpen the company's next round of drill targets.
The largest oil supply disruption in recorded history is playing out against an unusual backdrop for a small Vancouver-based energy company: a flagship exploration block in southeastern Türkiye whose independent resource valuation was built on oil prices roughly 50% below where the market is trading today.
Dune Oil Corp (CSE:DUNE, OTCQB:TRLEF, FRA:Z620) holds a 29% working interest in Block M47, located in the Cudi-Gabar province of southeastern Türkiye. The block targets 32.4° API light oil, a premium-grade crude benchmarked to Brent. The company is currently fulfilling earn-in obligations, with US$15 million committed across 2026 and 2027 toward the M47 work program, including exploration drilling.
The macroeconomic context has shifted substantially since the block's independent resource evaluation was completed. That evaluation used a near-term Brent price assumption of US$63.68 per barrel for 2026. Brent has since traded above US$100 per barrel following the partial closure of the Strait of Hormuz, which Dune estimates has removed approximately 9.1 million barrels per day from global supply -- a disruption the company says exceeds prior historical shocks, including the Gulf War.
The unrisked NPV-10 from the independent evaluation stands at US$733.5 million, net to Dune's working interest, at the base-case price assumption. The degree to which sustained higher prices would improve that figure depends on reservoir outcomes that remain unresolved ahead of drilling.
Scott Lower, Dune's president, has pushed back on the view that the current supply crunch is temporary. "The consensus is still treating this as a temporary spike. We don't see it that way. A decade of underinvestment doesn't unwind in a quarter," he said.
The supply-side argument has some grounding in broader market data. Global upstream investment contracted sharply through the 2015-2020 period and, while it has partially recovered, has not returned to pre-downturn levels in most producing regions.
The disruption carries specific consequences for Türkiye, where the macroeconomic pressure on energy imports provides a domestic context for M47's potential development.
Türkiye imports between 1 and 1.2 million barrels of oil per day while producing approximately 130,000 to 140,000 barrels domestically. The country meets roughly two-thirds of its total energy needs through imported fossil fuels and ranks second among G20 nations in energy imports as a share of GDP, behind South Korea.
A June 2026 analysis by energy think tank Ember estimated that the Hormuz crisis would add US$14 billion to Türkiye's energy import bill between March and the end of 2026, a roughly 30% increase over the baseline annual burden. Türkiye paid US$47 billion for net energy imports in 2025, of which oil accounted for approximately 47%.
Ember's analysis attributed US$7.7 billion of the projected increase to oil costs, with around US$5.2 billion of that driven by road transport. Between late February and May 2026, Brent crude prices rose approximately 50%, European gas prices climbed 45%, and net energy import costs for March through May were already running about US$3 billion above the prior-year period.
The 2022 Russia-Ukraine war offers a precedent for the scale of exposure. That shock drove Türkiye's net energy imports above US$80 billion, representing 8.6% of GDP, coinciding with the country's third-largest trade deficit on record.
Lower noted the policy dimension of Türkiye's import dependency. "When Brent trades above $100, that dependency is felt directly in energy costs, supply security, and policy. Domestic onshore production of the kind we are developing at M47 becomes exactly what Türkiye needs."
The Cudi-Gabar region where M47 is located has seen regional oil production grow from negligible levels to more than 80,000 barrels per day, according to Dune, though M47 itself remains in the exploration stage and has not yet established commercial production.
Whether the current price environment holds through the company's drilling timeline remains to be seen, but Dune’s investment case rests on a combination of sustained elevated prices, successful exploration outcomes, and continued Turkish government support for domestic energy development. If those hold, the current backdrop could significantly improve the economics already outlined in the independent evaluation.
Snap Inc (NYSE:SNAP) shares surged 14% following the social media company’s second quarter results, after revenue and adjusted earnings came in ahead of Wall Street expectations and the company provided an upbeat outlook for the third quarter.
Snap reported revenue of $1.60 billion for the second quarter, above the $1.54 billion analyst consensus, while its net loss of $0.10 per share was narrower than the expected $0.12 loss.
Jefferies analysts wrote that the results provided “early evidence of the ads business improving,” pointing to acceleration in advertising revenue growth to 9% year over year from 3% in the first quarter.
The improvement was driven by better trends among large North American advertisers, World Cup-related demand, adoption of Smart Campaigns and strength among small and medium-sized businesses.
The analysts noted that the acceleration came against an easier comparison, however, and wrote that sustained momentum in the second half of the year will be important for a meaningful re-rating of the stock.
Snap also reported 493 million daily active users in the quarter, above the 488 million expected by analysts. North American daily active users were stable sequentially after declining in each of the prior two quarters.
For the third quarter, Snap guided for revenue growth of 13% to 15% year over year, with the midpoint ahead of Wall Street’s 13% estimate. Jefferies wrote that the outlook appeared achievable, while noting that the guidance implies advertising growth below 10% sequentially.
The analysts also highlighted higher infrastructure costs as an area to watch, with Snap raising its full-year infrastructure cost guidance by about $50 million to $1.65 billion to $1.70 billion, reflecting increased investment in artificial intelligence and machine learning. The company expects savings related to its workforce reduction to have a greater impact in the second half.
Jefferies reiterated its ‘Buy’ rating on Snap and raised its price target to $6 from $5.50, citing the stronger second quarter and third quarter revenue outlook. The analysts raised their 2027 revenue and EBITDA estimates by 2% and 1%, respectively.
