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LOS ANGELES--(BUSINESS WIRE)--Happiness is here: Skechers is uplifting the world with colors and comfort this spring with world-renowned artist Romero Britto, founder of the Happy Art Movement. Bursting with vivid patterns and bold, expressive designs, the Skechers x Britto capsule transforms the artist’s iconic visual language into wearable art across a vibrant assortment of footwear for men, women, and kids, as well as apparel and accessories for women.“I love how my art can be an instrument that can bring people joy and do good for millions. And I love working with Skechers—a brand that knows that you’re always happy when you’re comfortable,” said Romero Britto. “Skechers is passionate about making people of every age feel and look great,” added Lucas Vidal, CEO of Britto. “With Britto’s happy art on their product, this new capsule offers the best of both worlds: feel-good looks that can inspire and delight families everywhere.”
“Romero Britto’s larger-than-life vision is taking our collection to a new level—both through his instantly recognizable designs and passionate global following,” said Michael Greenberg, president of Skechers. “He’s a revered visionary whose world-renowned studio has attracted dignitaries, celebrities and art patrons from around the globe for decades—and we believe his legendary work on our styles has created the most cheerful collection people can walk in and wear this year, from our debut to a planned second Britto capsule that will offer a reimagined palette of his signature designs for winter.”
Brazilian-born and Miami-made, Romero Britto is the most licensed artist in the world and recognized for his vibrant interpretation of Cubism and Pop Art through bold shapes, expressive forms, and uplifting color palettes. Through acrylic and oil paintings, life-size sculptures and large-scale art installations, Britto’s distinctive artistic style has connected with fans, collectors, and global brands alike—from designing for events like the Super Bowl, Olympics and FIFA World Cup to creating the largest monumental sculpture in London Hyde Park history. Followed by more than three million people across social media, Britto’s portraits have included everyone from the Royal Family of England and Madonna to the Obamas and many more.
Skechers x Britto is the latest debut in its Visual Artist Series, a product gallery that originated with the Love Wall Hearts of Skechers x JGoldcrown and has since featured the hypnotic drip patterns of Skechers x Jen Stark, signature doodles of Skechers x Vexx, eclectic Skechers x Ricardo Cavolo profiles emblazoned with the artist’s flaming heart and eye imagery, and vibrant positivity and typography-inspired artwork of Skechers x Jason Naylor. The limited-edition capsule of Skechers x Britto footwear, apparel and accessories is available at skechers.com and select Skechers retail stores worldwide.
About Skechers U.S.A., Inc.
Skechers, The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in approximately 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,300 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.
About Romero Britto and BRITTO
Romero Britto, the founder of the Happy Art Movement, is an internationally renowned artist who has created an iconic visual language of happiness, fun, love, and hope all its own inspiring millions worldwide. Brazilian-born and Miami-made, he is considered one of the most famous and celebrated living visual artists in the globe as well as the most collected and licensed in history. He has also created a global lifestyle brand, BRITTO, with the mission to inspire happiness. To learn more about Romero Britto, visit www.shopbritto.com or follow us on www.instagram.com/romerobritto/.
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