Amazon v 1. čtvrtletí zvýšil tržby o 16,61 % na 181,519 miliardy USD, ale po zveřejnění výsledků akcie klesly od zveřejnění reportu o 5 % kvůli vysokým kapitálovým výdajům. Tržby Shopify vzrostly o 34,32 % na 3,17 miliardy USD.
Amazon (NASDAQ: AMZN | AMZN Price Prediction) and Shopify (NASDAQ: SHOP) sit on opposite sides of the same retail transaction.
Amazon owns the storefront, warehouse, and increasingly the cloud powering everyone else. Shopify arms independent merchants competing against it. Both posted Q1 2026 results beating revenue expectations, and the contrast reveals where commerce and AI money is flowing.
AWS Reaccelerates While Shopify Crosses $100B in GMV Amazon reported $181.519 billion in revenue, up 16.61%, with EPS of $2.78 against a $1.653 estimate. AWS drove the headline, hitting $37.587 billion in cloud revenue, up 28%, the fastest pace in 15 quarters.
Andy Jassy told investors the chips business (Trainium, Graviton, Nitro) crossed a “$20 billion revenue run rate (growing triple digits year-over-year)”. Advertising cleared $70 billion trailing twelve months, a real second engine.
Shopify reported $3.17 billion in revenue, but growth ran hotter at 34.32%, accelerating from 27% in Q1 2025. Merchant Solutions grew 39% to $2.42 billion. GMV crossed $100.74 billion for the quarter for the first time, up 35%.
Operating income nearly doubled to $382 million, though a $941 million mark-to-market equity hit pushed GAAP net income to negative $581 million. Underlying profit was $360 million.
One Builds the AI Backbone, the Other Arms Merchants Amazon is spending like a utility. Q1 capex was $44.203 billion, up 76.68%. Anthropic committed to up to 5 GW of Trainium capacity, OpenAI to roughly 2 GW. Polymarket traders assign a 98.5% probability that Amazon 2026 capex exceeds $170B, and 86.5% above $200B. That is a substantial bill for AWS to justify.
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Shopify took the opposite approach: capex of $5 million, free cash flow of $476 million, and $491 million in buybacks under a fresh $2 billion program. Merchant lending originations hit $1.349 billion, turning Shop Capital into a real financial services line.
Lens Amazon Shopify Core bet AI infrastructure and custom silicon Merchant tools, payments, lending Q1 capex $44.2B $5M P/E 31 121 Key risk Capex payback timeline SMB merchant health, loan losses The Next Test Is Whether Capex and Consumer Spending Cooperate Amazon guided Q2 revenue to $194 billion to $199 billion. Shopify guided revenue growth in the high-twenties percentage range with mid-teens free cash flow margin. Watch whether Bedrock token growth and Trainium deployments start pulling AWS margins higher despite capex drag. For Shopify, monitor credit losses inside that $1.35 billion lending book if SMB spending softens.
Post-earnings action split. Amazon slipped 5% since its report as the market weighed capex. Shopify recovered 16.19% from its post-earnings dip, though shares are down 22.31% year to date.
The Case for Amazon on Valuation Amazon offers AWS growing 28% at a 37.7% operating margin, a real ads business, and a chip franchise Reddit compares to AMD and Broadcom, at a P/E of roughly 31. Shopify’s growth is faster, but a 121 trailing P/E leaves little room for consumer weakness.
For higher-beta commerce exposure, Shopify fits. For AI infrastructure at a reasonable multiple, Amazon is cleaner. The setup to watch is whether capex begins converting to cash in the second half.
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Jefferies has upgraded Shopify Inc (TSX:SH., NYSE:SHOP) to Buy from Hold and bumped its price target up to $160, pointing to strong early signs for the second quarter, a reworked partner program, and what it thinks is a price increase on the way.
The firm's 2026 earnings-per-share estimates come in at $0.36 for Q1, $0.37 for Q2, $0.44 for Q3 and $0.61 for Q4, adding up to $1.78 for the full year.
Jefferies has been tracking web traffic to shop.app subdomains and found it lines up closely with GMV, a 94% correlation going back to early 2023.
Even factoring in a steady drop in GMV per visit and typical seasonal softness quarter over quarter, the firm thinks Shopify could beat the Street's call for 27% GMV growth in Q2.
The firm also likes changes coming to Shopify's partner commission structure in August, which tie payouts more directly to the value partners actually create on the platform. Jefferies thinks that pushes partners toward landing bigger merchants, sticking around to help them succeed after launch, and paying more attention to things like B2B, POS and Shopify Components, rather than coasting on recurring commissions.
Then there's pricing. Shopify hasn't touched its non-Plus pricing since a 33-34% hike in 2023, and Plus pricing has been flat since a 25% increase in 2024. Since then, the company has added a bunch of new features, including its Sidekick AI assistant, and has been eating the cost of running it.
Jefferies figures that with more merchants actually using and getting value out of Sidekick, Shopify is in a good spot to raise prices again. Management has not committed to anything specific, but Jefferies thinks it's coming. A hike similar to the 2023 move would be small change for any individual merchant, but Jefferies estimates it could add 3-4% to its 2027 revenue numbers, and most of that would flow straight to profit.
On the agentic commerce side, Jefferies stuck with its long-standing view that Shopify is well placed to be the backbone for merchants as AI agents start doing more of the shopping on customers' behalf. The firm sees this as a modest but steady tailwind for GMV over the next few years.
In the latest trading session, Shopify (SHOP - Free Report) closed at $119.22, marking a -2.18% move from the previous day. The stock fell short of the S&P 500, which registered a loss of 0.28% for the day. At the same time, the Dow lost 1.09%, and the tech-heavy Nasdaq gained 0.2%.
The cloud-based commerce company's shares have seen an increase of 10.38% over the last month, surpassing the Computer and Technology sector's loss of 1.22% and the S&P 500's gain of 1.64%.
Market participants will be closely following the financial results of Shopify in its upcoming release. The company is predicted to post an EPS of $0.39, indicating a 11.43% growth compared to the equivalent quarter last year. Simultaneously, our latest consensus estimate expects the revenue to be $3.43 billion, showing a 28.03% escalation compared to the year-ago quarter.
Looking at the full year, the Zacks Consensus Estimates suggest analysts are expecting earnings of $1.83 per share and revenue of $14.71 billion. These totals would mark changes of +56.41% and +27.26%, respectively, from last year.
It is also important to note the recent changes to analyst estimates for Shopify. Such recent modifications usually signify the changing landscape of near-term business trends. As a result, upbeat changes in estimates indicate analysts' favorable outlook on the business health and profitability.
Our research demonstrates that these adjustments in estimates directly associate with imminent stock price performance. To utilize this, we have created the Zacks Rank, a proprietary model that integrates these estimate changes and provides a functional rating system.
The Zacks Rank system, which varies between #1 (Strong Buy) and #5 (Strong Sell), carries an impressive track record of exceeding expectations, confirmed by external audits, with stocks at #1 delivering an average annual return of +25% since 1988. The Zacks Consensus EPS estimate remained stagnant within the past month. Currently, Shopify is carrying a Zacks Rank of #1 (Strong Buy).
Looking at its valuation, Shopify is holding a Forward P/E ratio of 66.52. This expresses a premium compared to the average Forward P/E of 16.05 of its industry.
Meanwhile, SHOP's PEG ratio is currently 1.92. The PEG ratio is akin to the commonly utilized P/E ratio, but this measure also incorporates the company's anticipated earnings growth rate. The Internet - Services was holding an average PEG ratio of 1.58 at yesterday's closing price.
The Internet - Services industry is part of the Computer and Technology sector. At present, this industry carries a Zacks Industry Rank of 112, placing it within the top 46% of over 250 industries.
The Zacks Industry Rank is ordered from best to worst in terms of the average Zacks Rank of the individual companies within each of these sectors. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
Ensure to harness Zacks.com to stay updated with all these stock-shifting metrics, among others, in the next trading sessions.
Bank of America obnovila pokrytí Shopify s doporučením Buy a cílovou cenou 150 USD, protože očekává přínos z AI-driven agentic commerce. Akcie ve středu klesly o 5 % na 115 USD.
Shopify Inc (TSX:SH., NYSE:SHOP) has been awarded a ‘Buy’ rating and a $150 price target in reinstated coverage, citing the company’s potential to benefit from the evolution of AI-driven “agentic commerce,” as well as ongoing international expansion and enterprise adoption.
The firm’s price target is based on a valuation of 22 times estimated calendar 2027 enterprise value to gross profit. Bank of America wrote that Shopify could become a key beneficiary of AI-native commerce as its payments and checkout infrastructure become increasingly important to transactions conducted through artificial intelligence-powered shopping experiences.
The analyst noted that concerns over AI disrupting Shopify’s position in the commerce ecosystem have weighed on investor sentiment, but argued that the company is positioned to benefit from the shift rather than be bypassed.
“We believe Shopify could be a core beneficiary of the shift toward AI-driven, agentic commerce rather than being disintermediated by it,” Bank of America wrote.
The firm expects agentic commerce to become a meaningful part of e-commerce over the coming years and believes value will increasingly concentrate around transaction and infrastructure layers, where Shopify has an established presence.
Bank of America also highlighted international growth and expansion into larger merchants as additional long-term growth drivers. The firm noted that international gross merchandise volume grew 45% year over year in the first quarter of fiscal 2026, while payments volume outside the U.S. increased more than 70%. Non-U.S. revenue currently represents 37% of Shopify’s total revenue.
The analyst also pointed to continued momentum among enterprise customers, noting that merchants with more than $25 million in gross merchandise volume are growing at the fastest pace and that Shopify Plus revenue increased 20% year over year.
Bank of America forecasts Shopify revenue growth of 24% to 28% from fiscal 2026 through fiscal 2028, with gross margins expected to remain in the mid-to-high 40% range. The firm expects operating margins to expand from 17.1% in 2025 to 20.5% in 2028, while free cash flow margins are forecast to increase from 17.4% to 20.3% over the same period.
The firm noted that Shopify’s payments-focused business model results in structurally lower gross margins, making enterprise value to gross profit a more relevant valuation measure. Its 22-times target multiple is above the peer group average of 18.1 times, reflecting Shopify’s growth outlook and expected margin expansion.
Shares of Shopify were down 5% at $115 in Wednesday trading.
Shopify stock has rebounded in the past few weeks, moving from the year-to-date low of $94.47 to the current $121.63. This rebound may continue, helped by its modest revenue growth and encouraging technicals.
Shopify, the operator of the biggest e-commerce software, soared after reaching a settlement with Shopline, a company owned by Joyy, a publicly-traded company.
The two companies asked a judge to bar Shopline from distributing its software. In a statement, Shopify said that Shopline had copied its Dawn theme, rebranded it, and sold it against it. Its chief counsel said:
"We took them to court and they've been ordered to stop and to pay us. Open source is built on trust and we'll defend that every time someone treats it as a free pass to steal."
The terms of the deal were confidential, but it is estimated that Joyy, which is valued at over $3.3 billion paid millions of dollars. Its stock jumped by 1.38% after the filing.
While Shopify jumped on Wednesday, it remains 35% below its highest level last year, mirroring the performance of most software companies. The general view is that e-commerce companies will start abandoning Shopify and build their websites using AI. Indeed, it is now possible to build advanced e-commerce stores using tools like Lovable and Cursor.
However, there is a likelihood that the company’s business will continue doing well in the long term because of the value it gives its customers. The most recent results shows that it continues to add more costumers to its ecosystem. It added firms like Balmain Paris, Rag & Bone, Mulberry, and The Outnet.
The numbers also showed that its revenue growth jumped by 34% to $3.17 billion, a great number for a company that has been in the industry for years. Its gross profit rose to over $1.56 billion, while its free cash flow rose to $476 million.
The management also boosted its forward guidance and now expects revenue to grow in the high-twenties in the second quarter. The consensus among analysts is that its revenue growth will be 28% to $3.4 billion, while its annual figure will grow by 28% to $14.8 billion.
These numbers mean that the company is a bargain on a rule-of-40 metric. It has a forward revenue growth rate of 28% and a profit margin of 14%, giving it a multiple of 42%.
SHOP stock chart | Source: TradingView
The daily chart shows that the SHOP stock price has rebounded in the past few weeks, moving from a low of $94.47 in March to $121.63 today. It has formed an inverted head-and-shoulders pattern, a common bullish reversal sign in technical analysis.
The stock has also jumped above the 50-day and 100-day moving averages, a sign that bulls are in control. Therefore, the path of the least resistance for the stock is bullish, with the next key target to watch being at $150.
READ MORE: Wall Street experts are bullish on Shopify stock: should you?
Shopify uzavřel partnerství s Trustpilot, které obchodníkům umožní zobrazovat a spravovat recenze přímo v internetových obchodech. Integrace má být spuštěna v pondělí 29. června.
Reviews website Trustpilot has reportedly launched a partnership with eCommerce platform Shopify.
The arrangement will let merchants showcase and manage Trustpilot reviews on their online stores, Bloomberg News reported Saturday (June 27), citing an interview with Adrian Blair, Trustpilot’s chief executive.
Blair said that third-party consumer feedback is growing in importance as artificial intelligence plays a larger role in online retail.
“The key problem that all these Shopify merchants are facing is, how do you actually build trust with customers now in the age of AI?” he said. “There is so much that is now being created by AI, this kind of synthetic content, and Trustpilot is a canonical source of what people say about their experiences with businesses.”
AI-driven search engines and AI shopping assistants also depend on data such as Trustpilot’s, the report added, meaning that a greater volume of reviews can create more visibility online. Trustpilot content is already a vital resource for large language models, with the click-through rate from AI search climbing 1,490% in its most recent financial year, Bloomberg said.
Integrated Trustpilot reviews on the Shopify platform are set to go live Monday (June 29), the report continued. Blair had said in March that his company was exploring partnerships with the internet’s shopping giants.
The Shopify collaboration is “the first kind of major proof point, so we are executing against the strategy that we set out earlier this year,” Blair told Bloomberg, adding that the agreement isn’t exclusive and Trustpilot hopes to pursue partnerships across a variety of industries.
“We see huge adoption of Trustpilot with banks, insurance companies, utilities, accounting firms, cybersecurity companies, law firms, et cetera,” Blair added. “For us retail is very important, but it is one of many verticals.”
Meanwhile, recent research from PYMNTS Intelligence shows that consumers want AI to be involved in their online shopping journey, though more as a navigator than a driver.
“Tasks involving discovery, comparison shopping and information gathering emerged as natural fits for AI,” PYMNTS wrote earlier this month. “Areas involving payments, financial commitments and irreversible decisions, however, continued to trigger greater demand for human oversight.”
The findings, from the May 2026 Consumer AI Benchmark, indicate that the next phase of AI adoption will hinge less on the sophistication of the technology and depend more on whether merchants can find the balance between automation and human control.
Shopify hlásí, že návštěvnost z AI u obchodů merchantů ve 1. čtvrtletí 2026 meziročně vzrostla 8x a objednávky z AI vyhledávání téměř 13x. Firma má navíc strukturováno přes 1 miliardu produktů pro objevování řízené AI.
Key Takeaways SHOP reported AI-driven traffic to merchant stores rose 8x year over year in Q1 2026.Shopify saw orders from AI-powered searches increase nearly 13x, with higher new-buyer conversion.SHOP has structured more than 1 billion products to support AI-led discovery across shopping platforms. Shopify Inc. (SHOP - Free Report) is positioning agentic commerce as a potential new demand channel for merchants as artificial intelligence begins to reshape how shoppers discover, compare and purchase products online. The company is embedding its platform into emerging AI shopping ecosystems, giving merchants another route to reach buyers beyond conventional search and direct website traffic.
The early signals are notable. In the first quarter of 2026, AI-driven traffic to Shopify stores increased 8x year over year, while orders generated from AI-powered searches rose nearly 13x. New buyer orders from AI searches also occurred at nearly twice the rate of traditional organic search, suggesting that AI-led discovery may help merchants reach incremental customers. Shopify has also structured more than 1 billion products with clean attributes, real-time pricing and accurate inventory, allowing AI agents to surface relevant products more effectively across channels such as ChatGPT, Microsoft Copilot and Google AI services.
The opportunity extends beyond traffic growth. More AI-driven shopping activity could support higher merchant GMV over time, which would benefit Shopify’s broader commerce ecosystem if those transactions flow through its platform. Shopify Payments processed $67 billion of GMV in the first quarter, up 41% year over year, while penetration reached 67% of total GMV. Shop Pay processed $35 billion of GMV, growing 59% year over year.
Shopify is also working to become part of the infrastructure layer behind AI commerce. The company co-developed the Universal Commerce Protocol with Google to support agentic commerce across platforms. Amazon, Meta, Microsoft, Salesforce and Stripe have joined the related council, reinforcing the importance of common standards as AI agents become more involved in product discovery, checkout, payments and post-purchase activity. For Shopify, that participation strengthens its position as a connector between merchants and emerging AI-led shopping surfaces.
Shopify’s ability to turn agentic commerce into a durable growth channel will likely depend on whether AI-led shopping continues gaining adoption and converts into meaningful merchant activity. The first-quarter metrics show strong early momentum, but the financial impact will depend on how much of that traffic converts into orders, GMV and deeper merchant engagement. If AI increasingly becomes a starting point for online shopping, Shopify’s catalog, payments infrastructure and unified commerce platform could give the company a larger role in the next phase of digital commerce.
Shopify’s Competitor LandscapeAmazon.com, Inc. (AMZN - Free Report) provides a relevant benchmark for SHOP because it is also positioning AI as a major force in how consumers discover and purchase products. Amazon’s advantage lies in its marketplace scale, fulfillment network and large buyer base, supported by AI tools across shopping, advertising and AWS. However, Amazon’s model remains more controlled and marketplace-centered, while Shopify’s agentic commerce push is focused on helping independent merchants surface products across emerging AI shopping channels.
Wix.com Ltd. (WIX - Free Report) provides a closer product-level comparison because it also serves merchants and small businesses building digital storefronts. Wix is using AI to simplify website creation, design and business workflows through tools such as Harmony and Base44. Its AI strategy is more focused on creation and site-building, while Shopify’s opportunity is tied more directly to commerce execution, including product discovery, checkout, payments and merchant services.
Against this backdrop, Shopify’s agentic commerce opportunity is distinct from Amazon’s marketplace-led scale and Wix’s website-creation focus. SHOP’s potential advantage is that its AI commerce push is being built on a platform already expanding across multiple merchant use cases, including online commerce, payments, Shop Pay, catalog infrastructure, POS and international selling. That broader commerce stack gives Shopify a wider transaction base through which AI-led discovery can translate into merchant activity over time.
SHOP’s Price Performance, Valuation & EstimatesShares of Shopify have declined 0.2% in the past three months against the industry’s 25.3% growth.
SHOP’s Stock Three-Month Price Performance
Image Source: Zacks Investment Research
SHOP stock is currently trading at a premium. It is currently trading at a forward 12-month price-to-sales (P/S) multiple of 8.89, above the industry average of 7.6.
SHOP’s P/S Ratio (Forward 12-Month) vs. Industry
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for SHOP’s 2026 earnings implies a year-over-year increase of 55.6%. Estimates for 2026 earnings per share have remained unchanged in the past 30 days.
EPS Trend of SHOP Stock
Image Source: Zacks Investment Research
SHOP stock currently has a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Shopify má už tento týden zakázat na své platformě všechny vaporizéry po tlaku amerických státních zástupců. V USA se zákaz má vztahovat na všechny vaporizéry bez ohledu na to, zda mají povolení FDA.
SummaryCompaniesShopify set to ban vapes from its web hosting platform, two sources saidGeographic scope of the expected ban unclearIn the U.S., ban covers both legal and illegal vapes, sources saidLONDON, June 23 (Reuters) - Shopify Inc (SHOP.TO), opens new tab will ban all vapes from its platform as soon as this week after pressure from a group of U.S. state attorneys general aiming to curb sales of illegal e-cigarettes online, according to two sources familiar with its plans.
The Ottawa-based company provides the underlying infrastructure that lets millions of merchants operate and scale e-commerce channels. It has been in talks since last year with a bipartisan coalition of 25 state attorneys general, who have been pushing Shopify to do more to clamp down on a booming market for vapes that lack the legally required licence for U.S. sales, or violate other laws.
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Unlicensed vapes, usually made in China, are widely available in the U.S. both online and in vape shops, convenience stores or gas stations despite being illegal to import or sell. The expected Shopify ban, first reported by Reuters, would mark the most significant win yet for the state law enforcement officials, who have been targeting the industry's infrastructure over concerns that illegal vapes put public health at risk.
"We've always prohibited illegal activity and take action when we become aware of merchants violating our policies," a Shopify spokesperson said in a statement, adding such internal decisions take into account global legal frameworks and are not based on feedback from any one group.
"We adjust our enforcement approach when legal changes call for it," the spokesperson said.
The expected ban could disrupt e-commerce sales and have a "chilling effect" on sellers, one of the sources said.
The illegal U.S. market for vapes is currently worth some $9 billion, according to British American Tobacco (BATS.L), opens new tab, whose U.S. business has been hit hard by their proliferation.
BAT did not respond immediately to a request for comment.
The U.S. Food and Drug Administration has to date granted marketing authorisation to just 45 e-cigarette products, mostly tobacco-flavoured -- an approach that big tobacco companies such as BAT argue has stifled the legal market and fuelled illegal sales.
ILLEGAL VAPES DEPEND MORE ON E-COMMERCEIt was not immediately clear whether the ban would apply beyond the United States. Shopify did not answer a question on its geographic scope.
Other countries like India have banned vape sales altogether, while in Australia they can only be sold in pharmacies.
In the U.S., the Shopify ban will apply to all vapes regardless of whether they have required FDA authorisation, the two sources said.
A relatively small portion of authorised vape sales in the U.S. occur online, which should mean a limited effect on licensed players such as BAT or e-cigarette maker Juul, one of the sources said. E-commerce is a more important channel for illegal vapes, though they are also mostly sold in brick-and-mortar stores.
Separately, credit card company Mastercard (MA.N), opens new tab warned partners responsible for adding merchants to its network that unlicensed vape sales violate its standards, according to a global notice issued to partners in May and obtained by Reuters.
The state attorneys general in an April letter pushed Mastercard and other major card networks or payment processors to take stronger action to prevent their networks from being used to facilitate illegal vape sales.
Those partners, also known as acquirers, are financial institutions that act as a go-between to complete credit-card transactions.
Mastercard's notice said when acquirers register a merchant they are "attesting that all appropriate controls are in place" to make sure their activities don't violate the law. It recommended those companies implement controls involving reviewing and approving a merchant's product inventories, along with transaction and invoice monitoring.
Mastercard said it would launch investigations if stores selling illegal vapes used its services, potentially targeting both retailers and acquirers, with the risk of fines if they do not comply with their standards. "We have zero tolerance for unlawful activity on our network," Mastercard said.
($1 = £0.7581)Reporting by Emma Rumney; Additional reporting by Manya Saini and Deborah Sophia in Bengaluru; Editing by Lisa Jucca and David Gaffen
Our Standards: The Thomson Reuters Trust Principles., opens new tab
