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Prada Group CEO Andrea Guerra speaks to CNBC's Charlotte Reed about global luxury consumers, keeping the brand innovative and relevant, AI in fashion, and why they wanted to design the next generation of astronauts' spacesuits. Subscribe: @CNBCInternationalLive Subscribe to CNBC International: @CNBCInternational LinkedIn: https://www.linkedin.com/showcase/cnbc-international/ TikTok: https://www.tiktok.com/@cnbci Facebook: https://www.facebook.com/cnbcinternational Instagram: https://www.instagram.com/cnbcinternational/ Threads: https://www.threads.net/@cnbcinternational X: https://twitter.com/CNBCi Telegram: https://t.me/cnbci

The logo of Prada is seen in a shop in Paris, France, February 12, 2023. REUTERS/Yves Herman Purchase Licensing Rights, opens new tab

MILAN, July 30 (Reuters) - Italian luxury group Prada (1913.F), opens new tab extended its revenue growth in the first half, driven by strong demand in the ​Americas, although the acquisition of Versace, which the group ‌is working to revive, weighed on profitability.

The group said on Thursday that, including the contribution from the Medusa-branded fashion house which Prada acquired in ​2025, first-half net revenues rose 16% to €3.05 billion ($3.50 billion), ​while adjusted operating profit fell 14%.

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Without taking into account ⁠Versace, first-half net revenue rose 5% at constant currencies, while ​underlying profitability remained in line with the previous year, it said.

Both ​revenue and profitability were broadly in line with analysts' consensus compiled by Visible Alpha.

Retail sales, which account for the vast majority of group revenue, were ​supported by a 17% rise in the Americas in the ​first half, while sales in Europe declined, although Prada said it saw ‌signs ⁠of recovery in both tourist spending and local demand during the second quarter.

Sales in the Middle East fell by about a quarter as the conflict in the region weighed on demand.

At brand ​level, retail sales ​growth at ⁠Prada accelerated in the second quarter. Miu Miu continued to grow, although at a slower pace ​than the exceptional rates recorded last year.

"We close ​the first ⁠six months of the year with solid results, accelerating in the second quarter on a positive Q1," said Prada CEO Andrea Guerra ⁠in ​the statement.

He also flagged the arrival ​of creative director Pieter Mulier at Versace in July, which should help the relaunch ​of the brand.

($1 = 0.8721 euros)

Reporting by Elisa Anzolin Editing by Keith Weir

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Prada S.p.A. (OTCMKTS:PRDSF – Get Free Report) shares crossed below its 200-day moving average during trading on Thursday . The stock has a 200-day moving average of $5.53 and traded as low as $4.8120. Prada shares last traded at $4.8120, with a volume of 24,304 shares.

Prada Stock Performance The business’s 50 day moving average is $5.08 and its two-hundred day moving average is $5.53.

About Prada (Get Free Report)

Prada S.p.A. is an Italian luxury fashion house known for its high‐end leather goods, ready‐to‐wear clothing, footwear, eyewear, fragrances and accessories. Founded in 1913 by Mario Prada in Milan, the company has grown into one of the world’s most recognizable luxury brands, combining artisanal craftsmanship with contemporary design. Prada’s collections are positioned at the premium end of the market, appealing to a global customer base seeking both timeless elegance and avant‐garde style.

Under the creative direction of Miuccia Prada—who joined the family business in the late 1970s—and the strategic leadership of Patrizio Bertelli, Prada has expanded its product lines and retail footprint.

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HomeIndustriesThe original 2006 movie chronicled the world of fashion magazines at their peak, but since then ad pages and Vogue’s legendary September issue have been cut in halfPublished: April 28, 2026 at 1:45 p.m. ET

Meryl Streep is reprising her role as Miranda Priestly in “The Devil Wears Prada 2,” which is set for wide release in theaters on Friday. Photo: Walt Disney Studios Motion Pictures/Courtesy Everett CollectionWhen “The Devil Wears Prada” first opened in theaters in 2006, magazines like Vogue were fat with ads, famed for their lavish staff expense reports and considered bibles of the fashion world.

The long-awaited sequel is due out from Walt Disney Studios DIS on Friday, but over the past 20 years, the world of fashion magazines has become a far different place.

Hollywood is using warm fuzzies for decades-old pop culture to draw audiences to theaters.

Disney has proven that you don't need superheroes, explosive action-packed sequences or blue-skinned aliens for a sequel to perform well at the box office.

Over the weekend, the studio released "The Devil Wears Prada 2" under its 20th Century Studios banner to raucous results. The sequel film to 2006's "The Devil Wears Prada" tallied around $77 million domestically during its opening weekend, the third-highest debut of the year. That's nearly triple the $27.5 million that the first film generated during its opening weekend two decades ago, according to data from Comscore.

Internationally, "The Devil Wears Prada 2" secured more than $150 million, bringing its total haul to around $233 million globally for its first three days in theaters. That total is 72% of what the original "The Devil Wears Prada" generated during its entire theatrical run.

"Some things never go out of fashion," Paul Dergarabedian, head of marketplace trends at Comscore told CNBC. "It's difficult to predict whether audiences will embrace or reject a sequel to a beloved original, but the creative teams, the marketing folks and the distribution team of Disney's 20th Century Studios put together an irresistible hit movie that had not just appeal in the United States but also around the world."

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Disney's return to the well for a "The Devil Wears Prada" sequel comes at a time where Hollywood has become more reliant on tried-and-true intellectual property. In fact, the 2026 calendar is filled with titles connected to major franchises like Star Wars, Marvel, DC Comics, Toy Story, Super Mario Bros., Hunger Games, Scream, Scary Movie, Minions, Dune and Jumanji.

There's even a sequel to 1998's "Practical Magic" coming in the fall.

While "The Devil Wears Prada 2" isn't the typical blockbuster movie sequel that usually kicks off the summer movie season, it showcases the fervor of audiences for nostalgic IP.

"Usually the movies that kick off this kind of weekend are what I like to refer to as 'cape' movies," Wendy Finerman, an Academy Award-winner and producer of "The Devil Wears Prada 2," said on CNBC's "Fast Money" Monday.

The characters in this film wear a different kind of cape, she noted, adding it's a story "where you take off the cape and you're more powerful."

The film drove significant attendance from female moviegoers, who represented 76% of tickets sold. It also brought out an older cohort of moviegoers. While the majority of tickets, about 28%, were sold to those age 25 to 34 years old, the second-highest demographic was moviegoers over 55, which accounted for 22% of tickets sold.

"There was a group of people from Boston, friends of mine, 30 women went together," Finerman said. "... Families are going, sisters are going. And the other thing is, and it's not just here, all over the world, people are dressing up. It's become an event. They're wearing red shoes, they're wearing makeup, they're looking like different characters, they're saying certain lines."

"So it's become an event versus just going to the movies," she said.

Correction: This story has been revised to reflect that Disney released "The Devil Wears Prada 2" under its 20th Century Studios banner. A previous version misstated the name of the studio.