Track market-moving stories before they get noisy

Ishan Garg Posted On December 30, 2019

The crypto industry is going through one of the worst bear markets since the 2017 bull run. One of the reasons often cited for this is the non-existence of fiat on-ramps and the complicated user experience (UX) of most crypto products. Mass adoption has become the holy grail for developers.

Plutus is one of the players in the industry that has been silently working on solving these problems and taking crypto to the masses. They have been developing solutions that solve all the major pain points of a crypto user today. With the aim of becoming a bridge between the Fiat and Crypto markets, they have imbibed the best of both worlds.

Founded by an experienced team with over 40 years of combined experience behind them, Plutus has positioned itself to become one of the biggest crypto players in the market in 2020. Plutus allows members to manage, exchange, spend and earn assets; all under one intuitive application.

“In 2015, we were the first to announce our plans to bridge the gap between crypto and fiat in the real world. After much anticipation, we have now developed a technology that is better than a Bank.” Added Danial Daychopan, CEO and Founder of Plutus.

Instant Current AccountPlutus enables users to rapidly create an account with a sort code and account number, or a European IBAN depending on your location. Users just need to sign up on their website, an easy process compared to visiting a bank and completing all their formalities. This can be done from anywhere in the European Economic Area in under two minutes. Users can then deposit money into this account and spend as they wish.

Cryptocurrency WalletPlutus members can then attach their own cryptocurrency wallet to their account and manage their crypto assets from the same interface. This provides a non-custodial and convenient way of managing both crypto and fiat in one place.

Decentralized ExchangeThe application includes a built-in peer-to-peer exchange for converting cryptocurrencies and fiat. Plutus members can seamlessly convert between crypto and fiat pairs including Bitcoin, Ethereum, Pluton and fiat currencies like GBP or Euros.

Plutus Debit CardSpending cryptocurrencies has always been a challenge, however, by tying the exchange to a Visa debit card, members can make practical use of their cryptocurrencies. With the Plutus Debit Card, a member can convert their crypto tokens into fiat and spend it online or in physical shops. The Plutus Card is accepted at over 400 million merchants which helps to integrate crypto into everyday payments.

RewardsPlutus provides up to 3% of every purchase back as a reward in their own token, Pluton (PLU). Pluton is a loyalty token based on the Ethereum blockchain. The more you use the Plutus Card, the more rewards you receive – just like your frequent flier miles.

Secure Trading ExperiencePlutus provides an escrow service that temporarily holds the buyer’s fiat funds until the crypto transaction is completed, the funds are then transferred to the seller of crypto. For crypto transactions, being a decentralised platform means Plutus never takes custody of the tokens in the first place. This makes the entire platform secure from prying eyes and hackers.

Easy to use UXPlutus provides these facilities on desktop and a mobile app available on Apple and Android markets. Its clean and minimalistic user interface makes it appealing to new entrants in the crypto market while the powerful features attract the veterans.

Conclusion

Plutus provides a convenient way of managing both crypto and fiat in one user-friendly application. The built-in exchange allows users to conveniently convert their assets; and by linking this to a Visa debit card, members can spend their converted cryptocurrency anywhere in the world. These features help people integrate cryptocurrencies into everyday activities and the ease-of-use is especially attractive for those who don’t have the time to learn the ropes of the crypto industry.

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Disclaimer: Blockmanity is a news portal and does not provide any financial advice. Blockmanity's role is to inform the cryptocurrency and blockchain community about what's going on in this space. Please do your own due diligence before making any investment. Blockmanity won't be responsible for any loss of funds.

Author

Ishan Garg Ishan is a cryptocurrency trader and a journalist. He joined the cryptocurrency space in 2017. He is the founder of Blockmanity. He is a HODLER and is holding BTC, ETH & UGT.

Trending Now

May 13, 2025 – London, United Kingdom

Plutus became a pioneer in on-chain integrated finance as the first to tokenize RWAs (real-world assets) through on-chain loyalty rewards with Pluton (PLU) in 2015. Since its introduction during the early era of blockchain, PLU has continued to provide on-chain utility and has rewarded over $58 million in in-app savings over the past decade.

Today, Plutus announces the go-live of PLUS More – a new, timeless addition for PLU stackers seeking to maximize savings on their spending with the Plutus Card.

Built on Base, the Ethereum layer-two incubated by Coinbase, PLUS More marks a new chapter in the evolution of traditional rewards, bringing them into the open, permissionless world of DeFi (decentralized finance).

It redefines how loyalty value is earned, owned and used – all on-chain.

PLUS More is more than a rewards system – it’s a movement.

One that shifts control from corporations to consumers, from closed ecosystems to open infrastructure and replaces forgettable points with tokens designed for practical use.

From points to protocols – Loyalty rewired Every year, billions in loyalty rewards, from airline miles to cashback, go unclaimed.

Traditional loyalty systems are fragmented, hard to track and nearly impossible to transfer – they’re broken.

PLUS More redefines loyalty by transforming these legacy models into interoperable, self-custodied tokens, usable across the Plutus app and beyond.

To start, Plutus Card customers in the UK and EU will be able to tokenize their rewards in-app and request payouts on the Base network, pending the approval of relevant licensing, which is currently in progress.

Once licensing under MiCA and the UK FCA is in place, PLUS token holders will also be able to access a growing marketplace of partner perks, travel discounts and digital gift cards – all powered by smart contracts on Base.

This ecosystem will be supported by FUEL, a new on-chain network fee (similar to GAS on Ethereum), launching alongside the PLUS token.

FUEL is designed to keep the system sustainable over time by recycling rewards back to customers instead of minting new tokens.

To see full details on PLUS More, click here.

From launching the first tokenized loyalty rewards a decade ago to building a scalable rewards infrastructure across the UK and EU, Plutus is the most experienced player to innovate and lead the next wave of real-world on-chain utility.

With a sustainable loyalty system for everyday use, FUEL and RaaS (rewards-as-a-service), Plutus is now primed for expansion – making a future US launch possible.

Through RaaS, businesses can connect to the PLUS More network and launch their own branded loyalty programs, driving growth while giving their customers greater control and real-world utility from rewards.

All of this is built on Base.

To read more from Danial Daychopan, founder and CEO of Plutus, click here.

What’s next The PLUS More network is now live on Base. Currently, rewards are issued as in-app points and are not available on-chain, with tokens being non-transferable.

Distribution to eligible Plutus cardholders will begin once licensing approval is granted.

Additional features, including expanded RaaS capabilities for brand partners, are under development and will be launched once licensing is secured.

Visit here for full details.

About Plutus Plutus pioneered the tokenisation of RWAs in 2015 with the launch of Pluton (PLU), the world’s first on-chain loyalty rewards token.

Since then, it has reshaped everyday spending – delivering over $58 million in savings and real crypto rewards to customers.

Today, Plutus unveils its biggest leap forward – PLUS More, a next-generation on-chain rewards system offering a minimum of three percent back on card spend with the Plutus Card, empowering customers and PLU stackers with real savings, true ownership and on-chain utility.

For media inquiries, partnerships or ecosystem integrations, users may contact Plutus below.

Website

Contact Plutus Social

 

[PRESS RELEASE – London, United Kingdom, May 13th, 2025]

Plutus became a pioneer in on-chain integrated finance as the first to tokenise real-world assets (RWA) through on-chain loyalty rewards with Pluton (PLU) in 2015. Since its introduction during the early era of blockchain, PLU has continued to provide on-chain utility and has rewarded over $58M in in-app savings over the past decade. Today, Plutus announces the go-live of PLUS More—a new, timeless addition for PLU stackers seeking to maximise savings on their spending with the Plutus Card.

Built on Base, the Ethereum Layer 2 incubated by Coinbase, PLUS More marks a new chapter in the evolution of traditional rewards, bringing them into the open, permissionless world of decentralised finance. It redefines how loyalty value is earned, owned, and used—all on-chain.

PLUS More is more than a rewards system — it’s a movement.

One that shifts control from corporations to consumers, from closed ecosystems to open infrastructure, and replaces forgettable points with tokens designed for practical use.

From Points to Protocols: Loyalty, Rewired

Every year, billions in loyalty rewards, from airline miles to cashback, go unclaimed. Traditional loyalty systems are fragmented, hard to track, and nearly impossible to transfer — they’re broken. PLUS More redefines loyalty by transforming these legacy models into interoperable, self-custodied tokens, usable across the Plutus app and beyond.

To start, Plutus Card customers in the UK & EU will be able to tokenise their rewards in-app and request payouts on the Base network, pending the approval of relevant licensing, which is currently in progress. Once licensing under MiCA and the UK FCA is in place, PLUS token holders will also be able to access a growing marketplace of partner perks, travel discounts, and digital gift cards, all powered by smart contracts on Base.

This ecosystem will be supported by FUEL, a new on-chain network fee (similar to GAS on Ethereum), launching alongside the PLUS token. FUEL is designed to keep the system sustainable over time by recycling rewards back to customers instead of minting new tokens.

To see full details: PLUS More

https://youtu.be/IbR49AlmX7c?si=i8uIZNTmprsUfwJd

From launching the first tokenised loyalty rewards a decade ago to building a scalable rewards infrastructure across the UK and EU, Plutus is the most experienced player to innovate and lead the next wave of real-world on-chain utility. With a sustainable loyalty system for everyday use, FUEL, and Rewards-as-a-Service (RaaS), Plutus is now primed for expansion—making a future US launch possible.

Through RaaS, businesses can connect to the PLUS More network and launch their own branded loyalty programs, driving growth while giving their customers greater control and real-world utility from rewards.

All of this is built on Base.

To Read more from Founder & CEO, Danial Daychopan:

What’s Next

The PLUS More network is now live on Base. Currently, rewards are issued as in-app points and are not available on-chain, with tokens being non-transferable. Distribution to eligible Plutus Cardholders will begin once licensing approval is granted. Additional features, including expanded RaaS capabilities for brand partners, are under development and will be launched once licensing is secured: Full Details.

About Plutus

Plutus pioneered the tokenisation of real-world assets (RWA) in 2015 with the launch of Pluton (PLU), the world’s first on-chain loyalty rewards token. Since then, it has reshaped everyday spending—delivering over $58M in savings and real crypto rewards to customers. Today, Plutus unveils its biggest leap forward: PLUS More, a next-generation on-chain rewards system offering a minimum of 3% back on card spend with the Plutus Card, empowering customers and PLU stackers with real savings, true ownership, and on-chain utility.

For media inquiries, partnerships, or ecosystem integrations, users may contact:

[email protected]

www.plutus.it