Citizens Financial Group Inc. RI cut its stake in shares of Procter & Gamble Company (The) (NYSE:PG – Free Report) by 6.5% in the 3rd quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 612,144 shares of the company’s stock after selling 42,274 shares during the quarter. Procter & Gamble accounts for about 1.0% of Citizens Financial Group Inc. RI’s holdings, making the stock its 21st biggest holding. Citizens Financial Group Inc. RI’s holdings in Procter & Gamble were worth $88,932,000 as of its most recent filing with the Securities and Exchange Commission (SEC).
Several other hedge funds have also bought and sold shares of the stock. BlackRock Inc. bought a new position in shares of Procter & Gamble in the 2nd quarter worth $27,862,105,000. State Street Corp raised its position in shares of Procter & Gamble by 1.0% during the 2nd quarter. State Street Corp now owns 102,216,308 shares of the company’s stock valued at $14,988,999,000 after buying an additional 965,461 shares in the last quarter. Bank of America Corp DE bought a new stake in shares of Procter & Gamble during the 2nd quarter worth $3,850,628,000. Bank of New York Mellon Corp bought a new stake in shares of Procter & Gamble during the 2nd quarter worth $2,281,505,000. Finally, Dimensional Fund Advisors LP grew its position in Procter & Gamble by 2.6% in the first quarter. Dimensional Fund Advisors LP now owns 11,797,916 shares of the company’s stock worth $1,704,182,000 after acquiring an additional 300,280 shares in the last quarter. 65.77% of the stock is currently owned by institutional investors.
Procter & Gamble News Roundup Here are the key news stories impacting Procter & Gamble this week:
Positive Sentiment: Multiple analysts raised targets and maintained bullish ratings. UBS lifted its target to $190 and retained a Buy rating, while Citigroup raised its target to $187, BNP Paribas Exane to $189, and JPMorgan to $180. Freedom Broker also upgraded PG from Hold to Buy with a $176 target. These revisions suggest analysts believe the earnings improvement and resilient demand can support further gains. Positive Sentiment: Fiscal Q1 results exceeded expectations. Adjusted EPS was $2.00 versus the $1.89 consensus, while revenue increased 4% year over year to $23.28 billion, topping estimates of approximately $22.80 billion. Organic sales also grew 4%, with volume contributing 2.4 percentage points. Procter & Gamble earnings beat as sales rise 4% Positive Sentiment: Demand and operating trends remain encouraging. Stronger volumes, favorable product mix, productivity savings, and resilient laundry and home-product sales supported the quarter. Investors also continue to value PG’s defensive business mix and 70-year record of dividend increases. P&G dividend history Neutral Sentiment: Fiscal 2027 guidance was mixed. The company raised its all-in sales-growth outlook, partly reflecting the Thorne acquisition, but projected revenue of $86.0 billion to $87.7 billion remains below the roughly $88.8 billion consensus. EPS guidance of $6.89 to $7.11 brackets expectations of $6.98. Negative Sentiment: Commodity and energy inflation remain the main risks. Higher oil, raw-material, transportation, and energy costs are expected to create an estimated $1.4 billion headwind and pressure margins. TD Cowen raised its target to $166 but kept a Hold rating, warning that cost inflation could limit the recovery. P&G commodity cost outlook Procter & Gamble Trading Down 2.6% PG stock opened at $161.21 on Friday. The company has a market capitalization of $374.43 billion, a PE ratio of 24.28, a price-to-earnings-growth ratio of 4.00 and a beta of 0.39. Procter & Gamble Company has a one year low of $137.62 and a one year high of $167.25. The company’s 50 day moving average price is $148.41 and its two-hundred day moving average price is $147.09. The company has a debt-to-equity ratio of 0.40, a quick ratio of 0.47 and a current ratio of 0.72. Procter & Gamble (NYSE:PG – Get Free Report) last announced its quarterly earnings data on Thursday, October 22nd. The company reported $2.00 earnings per share for the quarter, topping analysts’ consensus estimates of $1.89 by $0.11. Procter & Gamble had a net margin of 18.23% and a return on equity of 30.91%. The firm had revenue of $23.28 billion during the quarter, compared to analyst estimates of $22.80 billion. During the same period in the previous year, the business posted $1.99 EPS. The business’s quarterly revenue was up 4.0% on a year-over-year basis. As a group, analysts predict that Procter & Gamble Company will post 6.98 earnings per share for the current fiscal year.
Procter & Gamble Announces Dividend The firm also recently announced a quarterly dividend, which will be paid on Monday, November 16th. Investors of record on Friday, October 23rd will be given a $1.0885 dividend. This represents a $4.35 dividend on an annualized basis and a yield of 2.7%. The ex-dividend date is Friday, October 23rd. Procter & Gamble’s dividend payout ratio (DPR) is presently 65.71%.
Insiders Place Their Bets In other Procter & Gamble news, CAO Matthew Janzaruk sold 359 shares of the business’s stock in a transaction on Monday, August 24th. The shares were sold at an average price of $145.24, for a total value of $52,141.16. Following the completion of the sale, the chief accounting officer directly owned 1,271 shares of the company’s stock, valued at $184,600.04. The trade was a 22.02% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at the SEC website. Also, insider Marc Pritchard sold 4,030 shares of the company’s stock in a transaction dated Thursday, August 20th. The shares were sold at an average price of $143.79, for a total transaction of $579,473.70. Following the sale, the insider owned 187,001 shares of the company’s stock, valued at approximately $26,888,873.79. The trade was a 2.11% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold a total of 15,135 shares of company stock valued at $2,189,970 over the last three months. 0.23% of the stock is currently owned by company insiders.
Analysts Set New Price Targets PG has been the topic of a number of research analyst reports. Bank of America reduced their target price on Procter & Gamble from $170.00 to $166.00 and set a “buy” rating on the stock in a research note on Friday, July 10th. Morgan Stanley raised their price target on Procter & Gamble from $166.00 to $185.00 and gave the company an “overweight” rating in a research report on Friday. TD Cowen lifted their price target on Procter & Gamble from $150.00 to $166.00 and gave the stock a “hold” rating in a research note on Friday. Wells Fargo & Company upped their price objective on Procter & Gamble from $164.00 to $180.00 and gave the stock an “overweight” rating in a report on Friday. Finally, Argus lowered Procter & Gamble from a “buy” rating to a “hold” rating in a research report on Friday, August 7th. Fifteen analysts have rated the stock with a Buy rating and ten have issued a Hold rating to the company. Based on data from MarketBeat, Procter & Gamble currently has a consensus rating of “Moderate Buy” and an average target price of $168.90.
Get Our Latest Analysis on PG
Procter & Gamble Profile (Free Report)
Procter & Gamble Company (NYSE: PG) is a global consumer products company that develops, manufactures and markets branded products used in households and personal care. Its portfolio includes personal health and grooming products, beauty and skin care items, baby, feminine and family care products, fabric and home care products, and oral care products.
The company’s well-known brands include Pampers, Tide, Gillette, Crest, Oral-B, Head & Shoulders, Pantene, Olay, Old Spice, Dawn, Febreze and Mr.
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Procter & Gamble (PG -2.12%) just had its best day in more than six years, with the stock jumping 5.6% on Thursday after the company delivered a surprisingly strong fiscal first quarter in a challenging environment.
During a time when many of its customers are struggling with inflation and a high cost of living, the household products giant reported 4% organic sales growth. That performance also represents a significant bounce from flat organic sales growth in the previous quarter, which helps explain why the stock had its best day since the market started soaring in the recovery from the pandemic crash in March 2020.
Organic volume was up 2.4%, and the company delivered strong results in beauty, fabric, and home care. Overall revenue rose 4% to $23.3 billion, which topped estimates at $22.8 billion.
Despite strong organic sales growth, core gross margin fell by 150 basis points, primarily due to higher commodity costs, reflecting higher oil prices than a year ago. Nonetheless, its productivity savings program helped improve selling, general, and administrative margins, and operating margin fell 70 basis points to 25.5%.
On the bottom line, the company reported core earnings per share of $2.00, up from $1.99 in the quarter a year ago, and ahead of the consensus at $1.89.
Image source: Getty Images.
Why the stock soared on the news P&G maintained its full-year core EPS guidance of $6.89-$7.11, and the company expects headwinds from higher commodity costs and oil prices to increase over the rest of the year.
Nonetheless, the company seemed to reverse earlier concerns about slumping growth, doing so at a time when many consumer brands are struggling. Four percent organic growth is outstanding for any mature consumer staples business, and that's the figure investors should focus on.
The news also came on a day when tech stocks plunged, and the sell-off may have beckoned more investors to rotate into P&G, which is seen as one of the most rock-solid, defensive stocks on the market.
$161.02-$3.48 (-2.12%)
NYSE · As of 4:00 PM ET 10/23/26
Is P&G a buy? The parent of Tide, Crest, and Pampers is a Dividend King, having increased its dividend for 70 years in a row. It now offers a dividend yield of 2.6%.
Still, P&G stock has been mostly flat over the last five years, and its commentary about increasing headwinds shows that investors should temper their expectations for the rest of the year.
For an investor looking for defensive, dividend-paying stocks or a safe place to ride out the volatility in the AI sector, P&G is a good choice. However, in the current environment, the upside potential for the stock seems moderate at best. There's a reason the stock's 6% gain yesterday was its best rally in several years.
Procter & Gamble Co. (NYSE:PG) is showing signs of a stronger turnaround after delivering better-than-expected fiscal first-quarter results. However, TD Cowen remains cautious as rising commodity costs and limited pricing power threaten earnings growth.
On Friday, TD Cowen analyst Robert Moskow maintained a Hold rating on Procter & Gamble and raised his price forecast to $166 from $150.
The analyst also increased his earnings and sales estimates, citing stronger U.S. market share trends and improving execution. Still, Moskow questioned whether the recovery could last as inflationary pressures intensify.
Strong Earnings Signal Turnaround ProgressProcter & Gamble reported fiscal first-quarter organic sales growth of 4%, beating the consensus estimate of 2.2%.
Organic sales volume increased 2.4%, while adjusted earnings rose 1% to $2 per share, above the $1.89 estimate cited by TD Cowen.
U.S. sales growth improved to 3%. The company also held or gained market share among 70% of its largest U.S. customers.
TD Cowen’s retail tracking data showed further improvement. Procter & Gamble’s U.S. retail sales increased 4.5% during the calendar third quarter, outpacing category growth of 3%.
The improvement follows weaker market share trends earlier this year, when competitive pressures raised concerns about the company’s restructuring efforts.
Moskow believes faster execution and organizational changes could help Procter & Gamble return to its long-term organic sales growth range of 3% to 5%.
Rising Oil Prices Threaten Profit MarginsDespite improving demand, TD Cowen warned that higher commodity costs could limit earnings growth.
Procter & Gamble raised its fiscal 2027 forecast for after-tax commodity inflation to $1.4 billion from $1 billion.
Management also warned that cost pressures could increase further if oil prices remain near $113 per barrel.
The analyst expects higher input costs to weigh on profitability, particularly during the fiscal second quarter.
The company’s first-quarter gross margin fell 152 basis points, while its operating margin declined 75 basis points.
Management expects second-quarter gross margin to contract about 200 basis points as higher commodity costs flow through the business.
Pricing power remains another concern.
Procter & Gamble’s first-quarter pricing increased just 0.4%, reflecting intense promotional competition in the U.S. market.
TD Cowen believes those competitive conditions could make it difficult for the company to raise prices enough to offset inflation.
Analyst Raises Estimates but Remains CautiousMoskow raised his fiscal 2027 organic sales growth estimate by 70 basis points to 3%, above the 2.3% consensus estimate.
He also increased his fiscal 2027 core earnings forecast to $7.03 per share from $6.91, representing about 2% annual growth.
The revised $166 price forecast reflects a valuation of roughly 23 times TD Cowen’s estimated forward earnings of $7.28 per share.
However, Moskow said the company needs to demonstrate sustained improvement before earning a more bullish rating.
The analyst cited several periods of encouraging performance over the past two years that failed to translate into lasting momentum.
He also warned that persistently elevated oil prices could weigh on earnings into fiscal 2028.
For now, TD Cowen sees evidence that Procter & Gamble’s turnaround is progressing, but remains unconvinced that stronger sales can fully overcome rising costs.
Investors will get another opportunity to assess the company’s recovery strategy at its investor day on Nov. 19.
PG Price Action: Procter & Gamble shares were down 2.61% at $161.27 at the time of publication on Friday, according to Benzinga Pro data.
Image via Shutterstock
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Procter & Gamble (PG -1.97%), one of the world's largest consumer staple companies, has raised its dividend annually for 70 consecutive years. That makes it a Dividend King, an elite company that has raised its payout for at least 50 straight years.
Today, P&G's forward yield of 2.6% might not seem impressive compared to the 10-Year Treasury's 5% yield. But over the past 10 years, P&G delivered a total return of nearly 150% with dividends reinvested. Over the past 30 years, it generated a total return of 1,310%. Let's see why P&G consistently grew and why its resilience will matter during the next market crash.
Image source: Getty Images.
Why is P&G a resilient stock?
Over the past seven decades, the U.S. has experienced ten official recessions. Yet P&G resisted those downturns because it sells essential household and personal care products.
P&G shrunk its portfolio from around 180 brands in 2014 to 65 today. Roughly 20 of those brands -- including Tide, Downy, Dawn, Cascade, Pampers, Luvs, Tampax, Bounty, Charmin, Head & Shoulders, Pantene, Olay, SK-II, Crest, Oral-B, Vicks, Pepto-Bismol, and Gillette -- generate more than $1 billion in annual sales.
$161.26-$3.24 (-1.97%)
NYSE · As of 2:12 PM ET 10/23/26
By streamlining its business and focusing on those higher-growth brands, P&G steadily grew its organic sales and core EPS. But over its past few fiscal years (which ended in July of each calendar year), its top- and bottom-line growth cooled off.
Period
FY 2022
FY 2023
FY 2024
FY 2025
FY 2026
Organic Sales Growth
7%
7%
4%
2%
1%
Core EPS Growth
3%
2%
12%
4%
1%
Data source: P&G. (Fiscal year ends in July of the calendar year)
Like many of its industry peers, P&G attributed that slowdown to inflationary headwinds for consumer spending. It's raised its prices to offset slowing volume, but it still struggled to grow in China and North America as macro headwinds intensified.
However, P&G's free cash flow (FCF) still grew 8% to $15.1 billion in fiscal 2026 and easily covered its $10.2 billion in dividend payments. It spent another $5.0 billion on share buybacks during the year, returning over 100% of its FCF to its investors.
For fiscal 2027, P&G expects its organic sales to rise 1%-3% and its core EPS to grow 0%-3%. It plans to pay out over $10 billion in dividends and spend another $5 billion on buybacks. That stabilization should be driven by additional price hikes, the premiumization of its classic brands (Pampers, Pantene, Tide, and Gain), and its growth in China and Latin America.
At $160, P&G trades at 23 times the midpoint of its core EPS forecast for fiscal 2027. That multiple is a bit high relative to its growth potential, but it could maintain that premium valuation as long as rising rates and yields drive investors toward defensive stocks. It should also easily recover from the next market crash.
Procter & Gamble (PG -1.93%) gave investors something to celebrate with its latest earnings report. Shares of the consumer household products giant jumped more than 5% after it delivered stronger-than-expected sales growth.
However, while demand for its products is improving, earnings growth remains sluggish. That raises an important question for investors: Is P&G's recovery gaining enough momentum to justify buying the stock after its recent earnings-driven rally?
Image source: The Motley Fool.
P&G is showing encouraging signs of a turnaroundP&G's organic sales grew 4% in its fiscal 2027 first quarter. That's a notable improvement from the fourth quarter of its 2026 fiscal year when organic sales only grew 1%. The primary growth drivers were volume (2.4%) and mix (1.1%), not price increases (0.4%). That's an important distinction because it shows that demand for its products is largely improving.
Fabric and home care delivered the strongest volume growth at 4.3%, followed by baby, feminine, and family care at 2.3% and beauty at 2.2%, offsetting declines in healthcare (-2.9%) and grooming (-0.4%). The company noted that innovation-based pricing in certain markets helped drive volume growth. It also benefited from a more favorable premium product mix.
Despite the strong start to its fiscal year, P&G didn't change its full-year organic sales guidance, which it still expects will be between 1% and 3%. That suggests the company isn't yet fully confident that it's seeing a sustained recovery.
$161.33-$3.17 (-1.93%)
NYSE · As of 11:45 AM ET 10/23/26
Higher costs are weighing on earningsWhile its organic sales growth rate accelerated, its margins remain under pressure. P&G's core adjusted earnings per share (EPS) only increased 1% to $2.00. While that is better than the 3% decline in core EPS it reported in the fourth quarter, it's far below its long-term target of delivering mid-to-high single-digit core EPS growth. The company is battling cost pressures, including higher commodity costs and the impact of tariffs.
P&G expects these headwinds will continue to impact its results this year. That's driving its rather tepid outlook of 0% to 3% adjusted EPS growth ($6.89-$7.11). The company noted that higher commodity costs, interest expenses, and other headwinds will impact EPS by $0.79 this year, or an 11% drag. So, while the company's growth strategy is starting to drive volume improvement, continued margin pressures will weigh on EPS.
Is P&G stock attractively valued?All that brings us back to the central question: is P&G a buy after its mixed earnings report?
With the recent spike in the share price, P&G currently trades at around $165 a share. With the company reaffirming its full-year adjusted EPS outlook at $7.00 (at the midpoint), it trades at about 23.5 times forward earnings. That's not as cheap as it was earlier this year when it traded at less than 21 times forward earnings. However, its valuation is still well off its peak of more than 26x in late 2024. The recent move higher has also lowered P&G's dividend yield from around 3% to 2.7%.
Investors are paying a premium because P&G owns a laundry list of durable consumer brands like Tide, Mr. Clean, and Pampers. It also generates very resilient cash flows. During the first fiscal quarter, the company generated $5.8 billion in operating cash flow and $4.4 billion in free cash flow. That supported continued strong shareholder cash returns ($2.6 billion of dividend payments and $1.3 billion of share repurchases). The company expects to return over $15 billion to shareholders this year (more than $10 billion in dividends and $5 billion in share repurchases).
The issue is that P&G now requires its earnings growth to accelerate and its valuation multiple to expand further to deliver a compelling total return from here. For example, it would need to grow its earnings per share at a 5% to 6% compound annual rate, and its valuation multiple would need to expand to 25x-26x to generate a 10% annualized total return over the next five years, including its dividend. That's certainly possible, as P&G has traded at a premium valuation in the past and aims to deliver that growth rate again. However, the margin of safety is razor-thin after its post-earnings pop.
Is Procter & Gamble a buy?P&G remains a high-quality defensive dividend stock. However, it's not as attractive an investment as it was before its post-earnings pop. It could still deliver a solid total return over the next five years if it can execute its turnaround. The risk is that it can't return to mid-single-digit EPS growth. That would cause the company to lose some of its valuation premium, resulting in lackluster returns. I think it's better to wait for a more favorable entry point than to buy P&G after earnings.
Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
Please do your own due diligence and consult with your financial advisor, if you have one, before making any investment decisions. The author is not acting in an investment adviser capacity. The author's opinions expressed herein address only select aspects of potential investment in securities of the companies mentioned and cannot be a substitute for comprehensive investment analysis. The author recommends that potential and existing investors conduct thorough investment research of their own, including a detailed review of the companies' SEC filings. Any opinions or estimates constitute the author's best judgment as of the date of publication and are subject to change without notice.
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Key Takeaways PG's Q1 earnings rose 1% to $2.00 per share, while revenues grew 4% to $23.28 billion, beating estimates.PG maintained its fiscal 2027 outlook despite a $1.9 billion earnings headwind from costs and currency.PG's organic sales rose 4%, driven by 2.4% volume growth, with gains across all categories and regions.
The Procter & Gamble Company (PG - Free Report) emphasized improving sales momentum, stronger consumer demand and disciplined execution during its first-quarter fiscal 2027 earnings call. Management highlighted broad-based organic growth while cautioning that rising commodity costs could pressure profitability.
Chief financial officer Andre Schulten said targeted interventions across products, pricing and retail execution were gaining traction. However, management maintained its full-year outlook, citing economic volatility and uncertainty surrounding consumer spending.
PG reported first-quarter core earnings of $2.00 per share, up 1% year over year, surpassing the Zacks Consensus Estimate of $1.89. Revenues increased 4% to $23.28 billion, exceeding the Zacks Consensus Estimate of $22.71 billion.
Procter & Gamble Company (The) Price, Consensus and EPS Surprise
PG Maintains Outlook Despite Escalating CostsP&G reaffirmed its fiscal 2027 organic sales growth guidance of 1% to 3%, while updating reported sales growth expectations to 2-4% following the Thorne acquisition.
Schulten maintained core earnings growth guidance of 0% to 3%, representing $6.89-$7.11 per share.
However, management raised its projected combined earnings headwind from commodities, currency and nonoperating items to $1.9 billion after tax, equivalent to $0.79 per share.
P&G Faces Intensifying Margin PressureHigher commodity, energy and transportation expenses remain central concerns. Schulten projected a $1.4 billion after-tax commodity headwind, assuming Brent crude prices of $100 per barrel.
During questioning from UBS, Schulten clarified that commodity inflation would intensify in the second quarter, with additional pressure potentially emerging later in fiscal 2027.
PG Sees Broad-Based Volume-Led RecoveryOrganic sales increased 4%, supported by 2.4% volume growth, 0.4% pricing growth and 1.1% favorable mix.
Schulten reported growth across all 10 product categories and six geographic regions. Greater China posted 8% organic growth, while North America advanced 3%.
Management also noted that more than 70% of its leading U.S. retail customers maintained or increased market share, reflecting improving execution across distribution channels.
P&G Defends Its Cautious Growth AssumptionsDeutsche Bank and Jefferies analysts questioned why management anticipated slower second-quarter growth despite stronger business momentum.
Schulten reiterated expectations for approximately 3% first-half organic growth, followed by modest acceleration during the second half.
He attributed the conservative stance to consumer uncertainty, promotional shipment timing and rising fuel prices. Management emphasized that quarterly performance would remain uneven despite improving underlying trends.
PG Prioritizes Innovation and Pricing DisciplineResponding to Morgan Stanley's questions about recovering higher commodity costs, Schulten emphasized productivity, innovation-backed pricing and gradual cost recovery.
The company highlighted premium innovations, including Pampers AMORE and Pantene Abundant & Strong, alongside improvements in Tide and Gain offerings.
Schulten indicated that pricing decisions would remain closely tied to product improvements and consumer value. Management aims to protect volume momentum rather than pursue aggressive price increases.
P&G Advances Productivity and Portfolio ChangesSchulten highlighted manufacturing automation, digitization and restructuring initiatives as critical productivity drivers.
The company generated approximately $500 million to $550 million in productivity benefits during the quarter. Management expects savings to become more pronounced during the fiscal second half.
Regarding Thorne, Schulten emphasized preserving its existing capabilities while leveraging P&G's international distribution, supply-chain expertise and marketing resources to support expansion.
PG Balances Recovery With Execution RisksManagement's overarching message emphasized sustained consumer-led growth rather than extrapolating first-quarter strength across the year.
Schulten expressed confidence in ongoing operational improvements but maintained that inflation, competitive dynamics and consumer volatility would require flexible execution.
P&G's Zacks Rank and Style ScoresPG currently carries a Zacks Rank #3 (Hold), indicating a neutral near-term earnings-revision outlook. Its Growth and Momentum Scores of B indicate relatively favorable characteristics, while its Value Score of D reflects weaker valuation appeal. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
The stock's VGM Score of C signals a mixed combination of value, growth and momentum characteristics. Although the Growth and Momentum Scores provide some support, the overall configuration warrants a balanced assessment. The Zacks Rank may change as analysts revise earnings estimates following the latest quarterly results.
Organic Sales: Increased 4.0% versus prior year.Volume: Up 2.4 points.Pricing: Up 0.4 points.Mix: Up over 1 point.Core EPS: $2.00, up 1 point versus prior year;
Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our analyst ratings page.
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On its first-quarter fiscal 2027 earnings call, held on Oct. 22, 2026, Procter & Gamble (PG +5.58%) announced organic sales growth (sales excluding currency shifts, acquisitions, and divestitures) of 4% over the prior year. Volume gains drove more than half of that progress across product categories. For long-term investors, sustained volume expansion signals genuine brand loyalty rather than temporary pricing power.
Three things management said stand out.
1. Targeted Interventions Drive Volume and Structural Operating LeverageVolume gains of 2.4% drove more than half of the top-line progress in the quarter. Higher volume unlocks operating leverage, which lets profits grow faster than revenue as factory and administrative costs spread over more units.
When we see growth around 4% and volume growth at or above 2%, we have always seen leverage. Think that leverage structurally is increasing.
-- Andre Schulten, Chief Financial Officer2. Innovation-Backed Pricing Protects Margins Against Surging Input CostsA $1.4 billion after-tax headwind from commodity and transportation costs threatens earnings this fiscal year. Management relies on structural productivity savings and premium product launches to offset rising costs without slowing sales.
The second component is pricing with innovation. And honestly, I think the momentum we are starting to generate gives us confidence to price with innovation, because we are getting the balance between pricing and product improvements, package improvements claims, communication and retail execution right.
-- Andre Schulten, Chief Financial OfficerRetailer relationships are improving rapidly as brand upgrades take hold across store shelves. Over 70% of top U.S. retail partners now hold or expand market share with the company's products.
We now have over 70% of our top U. S. Customers holding or growing share, up from less than 10% in the first half fiscal 2026, and 50% in the second half of last fiscal year.
-- Andre Schulten, Chief Financial OfficerLooking AheadGlobal consumer markets face persistent cost pressures from energy prices and currency fluctuations. High brand equity, automated supply chains, and deep retailer integration position the business to protect its long-term margins.
We are adapting our capabilities, systems, organization structure to take advantage of significant growth opportunities we see across our markets, and overcome the external landscape changes impacting our industry.
-- Andre Schulten, Chief Financial OfficerExecution speed across product categories remains the primary driver of future market expansion. Expanding consumer trial through superior product performance keeps retail channels growing.
In summary, challenging markets like the ones we compete in today [are] an opportunity for P&G to lead. We have the brands, the capability, and most importantly, the people required to win.
-- Andre Schulten, Chief Financial OfficerThe Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.
Does Lemonade’s Growth Signal Profits Ahead?Procter & Gamble NYSE: PG reported a 4.0% increase in organic sales for the first quarter of fiscal 2027, led primarily by volume growth, while maintaining its full-year outlook despite rising commodity, energy and transportation costs.
Chief Financial Officer Andre Schulten said organic sales growth reflected a 2.4-point contribution from volume, a 0.4-point contribution from pricing and more than one point from favorable mix. All 10 of the company’s product categories and all six geographic regions posted organic sales growth during the quarter.
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The September Scramble: Find Sanctuary in These 3 Defensive Dividend Stocks“We are pleased with the continued acceleration in top-line results,” Schulten said, adding that productivity gains helped offset higher raw-material, energy and freight costs, particularly in North America. He cautioned that those cost headwinds are expected to increase over the next several quarters.
Broad-Based Sales Growth
Fabric Care, Home Care, Baby Care, Hair Care, Skin and Personal Care, and Grooming each recorded mid-single-digit organic sales growth. Family Care, Feminine Care, Oral Care and Personal Health Care grew at low-single-digit rates.
These 3 Stock Charts Just Flashed the Dreaded Death Cross PatternIn North America, organic sales increased 3%, including 3% growth in the U.S., where volume increased three points. Schulten said more than 70% of P&G’s largest U.S. retail customers were holding or gaining share, compared with less than 10% in the first half of fiscal 2026.
Europe organic sales rose 4%, led by high-single-digit growth in the United Kingdom. Greater China sales increased 8%, despite what Schulten described as a challenging consumer environment. Pampers and SK-II led China’s growth, with SK-II sales up 12% and Pampers sales up nearly 50%, aided by near-term competitive dynamics.
Enterprise markets grew 5% in aggregate. Latin America rose 4%, driven by double-digit growth in Mexico and low-single-digit growth in Brazil. The company’s India, Middle East, Turkey and Africa, or IMETA, region grew 8%, while APAC Enterprise increased 2% amid portfolio-restructuring effects.
Global aggregate market share was flat from a year earlier. However, 29 of P&G’s top 50 category-country combinations held or grew share during the fiscal year to date, up from 25 in the second half of fiscal 2026.
Margins, Cash Returns and Productivity
Core earnings per share were $2, up 1% from the prior year. On a currency-neutral basis, core EPS was unchanged. Core gross margin declined 150 basis points and core operating margin fell 80 basis points, as 250 basis points of productivity improvement was offset by commodity and freight costs as well as demand-creation investments.
Schulten said the company is seeing increased structural operating leverage from supply-chain automation and digitization, restructuring actions and more efficient brand-building spending. He said the quarter also benefited from only partial flow-through of higher commodity costs and from about $90 million related to the second part of an IEEPA tariff refund.
Free cash flow productivity was 93% in the quarter. P&G returned $3.9 billion to shareholders, including $2.6 billion in dividends and $1.3 billion in share repurchases.
The company highlighted several product initiatives, including Pantene Abundant & Strong in the U.S., Pampers Amore premium diapers and innovations in Tide, Gain and fabric enhancers. Schulten said Pampers Amore is expected to exceed $100 million in first-year sales.
Cost Pressures Expected to Build
P&G maintained its fiscal 2027 guidance for organic sales growth of 1% to 3%, core EPS growth of 0% to 3%, and free cash flow productivity of 85% to 90%. Its core EPS outlook remains $6.89 to $7.11 per share.
The company now expects approximately $1.4 billion in after-tax cost pressure from raw materials, energy, transportation and other premiums, primarily related to the conflict in the Middle East. The outlook assumes Brent crude oil at $100 per barrel. Schulten noted oil prices had recently risen above that level and said elevated costs are expected to weigh more heavily on the second quarter and the second half of the fiscal year.
P&G also expects an approximately $50 million after-tax foreign-exchange headwind, roughly $300 million in higher after-tax net interest expense, including about $150 million tied to debt issued for recent mergers and acquisitions, and $150 million in lower non-operating income. Combined, those items represent an estimated $1.9 billion after-tax earnings headwind, or $0.79 per share.
Schulten said the company plans to address inflation through productivity, pricing accompanied by innovation, and time. He declined to provide details on future pricing actions but said innovation is generally timed with retail modular resets.
Demand Outlook Remains Cautious
While P&G started the year above its full-year organic sales growth range, Schulten said it expects approximately 3% organic sales growth in the first half and modest acceleration in the second half. He cited fuel costs, consumer pressure, geopolitical volatility, shipment timing and promotional-event timing as potential sources of quarterly variability.
“The strength is real, but it will not be a straight line,” Schulten said.
Globally, P&G sees category value growth of roughly 2.5% to 3%. The company said U.S. category growth has improved toward 3%, enterprise markets are growing in the mid-single digits or better, and Europe remains stable but muted at about 1% growth.
P&G expects to pay more than $10 billion in dividends and repurchase about $5 billion in stock during fiscal 2027, for planned total cash returns of about $15 billion.
About Procter & Gamble (NYSE:PG)Procter & Gamble Company NYSE: PG is a global consumer products company that develops, manufactures and markets branded products used in households and personal care. Its portfolio includes personal health and grooming products, beauty and skin care items, baby, feminine and family care products, fabric and home care products, and oral care products.
The company's well-known brands include Pampers, Tide, Gillette, Crest, Oral-B, Head & Shoulders, Pantene, Olay, Old Spice, Dawn, Febreze and Mr.
This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected].
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Procter & Gamble Chief Financial Officer Andre Schulten tells Brian Sozzi that the US consumer is remarkably resilient even as it splits in two. The consensus is that AI shopping agents commoditize brands.
Procter & Gamble (PG) delivered better-than-expected earnings for its fiscal Q1, offering investors evidence that demand for its household staples can withstand pressure on consumer budgets. The Tide and Pampers owner reported first-quarter core earnings of $2 per share, beating the $1.88 consensus estimate, while revenue of $23.28 billion exceeded expectations of $22.80 billion.
Procter & Gamble (PG - Free Report) came out with quarterly earnings of $2 per share, beating the Zacks Consensus Estimate of $1.89 per share. This compares to earnings of $1.99 per share a year ago. These figures are adjusted for non-recurring items.
This quarterly report represents an earnings surprise of +5.82%. A quarter ago, it was expected that this world's largest consumer products maker would post earnings of $1.41 per share when it actually produced earnings of $1.43, delivering a surprise of +1.42%.
Over the last four quarters, the company has surpassed consensus EPS estimates four times.
P&G, which belongs to the Zacks Consumer Products - Staples industry, posted revenues of $23.28 billion for the quarter ended September 2026, surpassing the Zacks Consensus Estimate by 2.51%. This compares to year-ago revenues of $22.39 billion. The company has topped consensus revenue estimates two times over the last four quarters.
The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call.
P&G shares have added about 9.4% since the beginning of the year versus the S&P 500's gain of 13.3%.
What's Next for P&G?While P&G has underperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock?
There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately.
Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions.
Ahead of this earnings release, the estimate revisions trend for P&G was mixed. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #3 (Hold) for the stock. So, the shares are expected to perform in line with the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
It will be interesting to see how estimates for the coming quarters and the current fiscal year change in the days ahead. The current consensus EPS estimate is $1.88 on $22.64 billion in revenues for the coming quarter and $6.98 on $88.68 billion in revenues for the current fiscal year.
Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Consumer Products - Staples is currently in the bottom 20% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.
Another stock from the same industry, Church & Dwight (CHD - Free Report) , has yet to report results for the quarter ended September 2026. The results are expected to be released on October 30.
This maker of household and personal products is expected to post quarterly earnings of $0.90 per share in its upcoming report, which represents a year-over-year change of +11.1%. The consensus EPS estimate for the quarter has been revised 0.2% lower over the last 30 days to the current level.
Church & Dwight's revenues are expected to be $1.58 billion, down 0.2% from the year-ago quarter.
Procter & Gamble Co (NYSE:PG, XETRA:PRG) beat analyst estimates for first-quarter revenue and adjusted earnings on Thursday and held its full-year outlook, as organic sales rose 4% across its portfolio.
Revenue rose 4% from a year earlier to $23.28 billion, ahead of the $22.79 billion analysts expected.
Adjusted earnings per share were $2, up 1% and above the $1.88 estimate. GAAP earnings per share came in at $1.97, also up 1%.
Core gross margin was 50%, down 150 basis points, while core operating margin was 25.9%, down 80 basis points.
Organic sales growth was led by Beauty, which rose 5.4%. Fabric & Home Care gained 4.8% and Grooming 4.5%. Baby, Feminine & Family Care rose 3%, and Health Care grew 2.7%.
Operating cash flow was $5.8 billion, with adjusted free cash flow productivity at 93%. The company paid $2.6 billion in dividends and repurchased $1.3 billion of shares.
For fiscal 2027, P&G expects adjusted EPS of $6.89 to $7.11, against the $6.97 analysts forecast. It projects net sales growth of 2% to 4% and organic sales growth of 1% to 3%.
The company plans to pay more than $10 billion in dividends and repurchase about $5 billion of shares. Its outlook absorbs a roughly $1.4 billion after-tax commodity cost headwind. Net sales guidance has also been updated to reflect the Thorne acquisition, effective October 1, 2026.
“While we expect there will continue to be geopolitical and economic challenges, this strong start keeps us on track to deliver within our guidance ranges for organic sales growth, core EPS growth and free cash flow productivity for the fiscal year,” CEO Shailesh Jejurikar said.
Jefferies said the 4% organic growth was a positive result and that P&G maintained its guidance despite roughly $400 million in added costs since last quarter.
The brokerage said estimates should move higher and that the setup gets easier in two quarters, when P&G begins lapping destocking.
Procter & Gamble (PG - Free Report) reported $23.28 billion in revenue for the quarter ended September 2026, representing a year-over-year increase of 4%. EPS of $2.00 for the same period compares to $1.99 a year ago.
The reported revenue compares to the Zacks Consensus Estimate of $22.71 billion, representing a surprise of +2.51%. The company delivered an EPS surprise of +5.82%, with the consensus EPS estimate being $1.89.
While investors scrutinize revenue and earnings changes year-over-year and how they compare with Wall Street expectations to determine their next move, some key metrics always offer a more accurate picture of a company's financial health.
As these metrics influence top- and bottom-line performance, comparing them to the year-ago numbers and what analysts estimated helps investors project a stock's price performance more accurately.
Here is how P&G performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts:
Organic Sales Growth (YoY change) - Beauty: 5.4% versus the five-analyst average estimate of 3.8%.Organic Sales Growth (YoY change) - Grooming: 4.5% versus 0.5% estimated by five analysts on average.Organic Sales Growth (YoY change) - Total P&G: 4% versus the five-analyst average estimate of 1.6%.Organic Sales Growth (YoY change) - Baby, Feminine & Family Care: 3% compared to the -0.3% average estimate based on five analysts.Organic Sales Growth (YoY change) - Fabric & Home Care: 4.8% versus the five-analyst average estimate of 2%.Organic Sales Growth (YoY change) - Health Care: 2.7% versus the five-analyst average estimate of 1%.Net Sales- Beauty: $4.41 billion compared to the $4.31 billion average estimate based on six analysts. The reported number represents a change of +6.4% year over year.Net Sales- Grooming: $1.89 billion versus the six-analyst average estimate of $1.83 billion. The reported number represents a year-over-year change of +4%.Net Sales- Corporate: $132 million compared to the $242.87 million average estimate based on six analysts. The reported number represents a change of -45.5% year over year.Net Sales- Fabric & Home Care: $8.21 billion compared to the $7.93 billion average estimate based on six analysts. The reported number represents a change of +5.3% year over year.Net Sales- Baby, Feminine & Family Care: $5.32 billion compared to the $5.16 billion average estimate based on six analysts. The reported number represents a change of +2.9% year over year.Net Sales- Health Care: $3.32 billion versus the six-analyst average estimate of $3.27 billion. The reported number represents a year-over-year change of +3%.View all Key Company Metrics for P&G here>>>
Shares of P&G have returned +6.4% over the past month versus the Zacks S&P 500 composite's no change. The stock currently has a Zacks Rank #3 (Hold), indicating that it could perform in line with the broader market in the near term.
Key Takeaways PG's Q1 core EPS rose 1% to $2.00, while net sales increased 4% to $23.28B, beating estimates.Organic sales grew 4%, on 2.4% volume growth and favorable mix, while the core operating margin fell 80 bps.PG raised its FY27 sales growth outlook to 2-4% while retaining the core EPS guidance of $6.89-$7.11.
The Procter & Gamble Company (PG - Free Report) has reported first-quarter fiscal 2027 core earnings of $2.00 per share, rising 1% year over year and beating the Zacks Consensus Estimate of $1.89. Higher sales and productivity savings supported earnings, partly offset by increased operating costs.
Net sales rose 4% year over year to $23.28 billion, surpassing the consensus mark of $22.71 billion. Organic sales grew 4%, driven by 2.4% volume growth, a 1.1% favorable mix contribution and a 0.4% pricing benefit. Foreign exchange had a neutral impact on sales growth. Our model predicted organic sales growth of 0.5% for the reported quarter.
Fabric & Home Care remained the largest business, with sales increasing 4% year over year to $8.21 billion. Baby, Feminine & Family Care sales rose 3% to $5.32 billion. Beauty sales advanced 6% to $4.41 billion, while Health Care revenues increased 3% to $3.32 billion. Grooming sales grew 4% to $1.89 billion.
Beauty benefited from higher volumes, favorable product mix and currency gains. Fabric & Home Care benefited from a 4.3% volume increase, while favorable pricing and product mix supported Grooming. Health Care witnessed a 2.9% volume decline, partly offset by higher pricing and favorable mix.
Our model expected first-quarter fiscal 2027 sales to improve 6% for Beauty, 1% each for the Grooming and Fabric & Home Care segments, and flat sales for the Health Care segment. Sales for the Baby, Feminine & Family Care segment were expected to decline 1% in the reported quarter.
Procter & Gamble’s shares rose 3.3% following the earnings release. The Zacks Rank #3 (Hold) company’s shares have gained 9.4% year to date compared with the industry’s 8.7% growth.
Image Source: Zacks Investment Research
PG's Organic Sales Gain Across CategoriesBeauty and Fabric & Home Care each recorded organic sales growth of 5% year over year. Within Beauty, Hair Care advanced in the mid-single digits, driven by innovation-based pricing in North America and Latin America, favorable product mix and higher volumes. Personal Care and Skin Care also delivered mid-single-digit organic growth.
Grooming organic sales increased 5%, supported by innovation-led pricing and favorable product mix. Health Care organic sales grew 3%, reflecting low-single-digit gains in Oral Care and Personal Health Care, although volume declines weighed on both businesses.
Baby, Feminine & Family Care registered 3% organic sales growth. Baby Care benefited from higher volumes in Greater China and North America and favorable premium mix. Feminine Care gained from favorable mix and innovation-based pricing, while Family Care benefited from volume growth, partially offset by merchandising investments.
Our model predicted organic sales growth of 4% for Beauty and 1% for Fabric & Home Care. Our model anticipated organic sales declines of 1% for Health Care and 2% for Baby, Feminine & Family Care for the fiscal first quarter. Meanwhile, we expected organic sales for the Grooming segment to be flat year over year.
PG's Margins Contract Despite Productivity SavingsReported gross margin contracted 160 basis points (bps) year over year to 49.8%. Excluding incremental restructuring charges, the core gross margin declined 150 bps to 50%. Our model projected core gross margin expansion of 20 bps to 50.3%.
The core gross margin was pressured by 140 bps each due to elevated commodity costs and product reinvestments, alongside 50 bps in unfavorable mix. These impacts were partly offset by 120 bps of productivity savings, 50 bps of favorable tariff impacts and 20 bps of pricing benefits.
Core selling, general and administrative expenses declined 80 bps to 24.1% of sales. Productivity savings and sales leverage contributed 130 bps and 100 bps, respectively, partially offset by reinvestments. Consequently, the core operating margin contracted 80 bps to 25.9%, incorporating gross productivity savings of 250 bps. We expected the core operating margin to increase 230 bps year over year to 24.5%.
Procter & Gamble Generates Solid Cash Flow in Q1The operating cash flow totaled $5.77 billion in the first quarter of fiscal 2027 compared with $5.41 billion in the prior-year quarter. Capital expenditure amounted to $1.37 billion, resulting in a free cash flow of $4.4 billion. The free cash flow productivity reached 93%.
PG returned $3.9 billion to shareholders, including $2.6 billion in dividends and $1.3 billion through share repurchases. As of Sept. 30, 2026, cash and cash equivalents totaled $15.37 billion, up from $9.94 billion at June 30, 2026.
PG Updates FY27 Sales OutlookPG raised its fiscal 2027 all-in sales growth guidance to 2-4% from 1-3%, reflecting the acquisition of Thorne on Oct. 1, 2026. Management maintained its organic sales growth outlook of 1-3%, incorporating a 30-50-bps headwind from brand, product form and go-to-market discontinuations.
The company reaffirmed core earnings guidance of flat to up 3%, implying $6.89-$7.11 per share. The midpoint stands at $7, indicating 1.5% growth. Reported EPS is projected to increase 1-5%.
Management anticipates $1.4 billion in after-tax commodity cost headwinds, reflecting higher raw material, energy and transportation expenses. Higher net interest expenses, lower non-operating income and unfavorable currency are expected to add pressure.
Combined, these factors represent a 79-cent-per-share headwind, equivalent to an 11% drag on core EPS growth. The company expects a core effective tax rate of 20-21%.
PG projects free cash flow productivity of 85-90%, with capital spending estimated at 4.5-5.5% of net sales. It plans to distribute more than $10 billion in dividends and repurchase approximately $5 billion in common shares in fiscal 2027.
Stocks to Consider in the Consumer Staples SpaceBJ's Wholesale Club Holdings Inc. (BJ - Free Report) is a leading membership-based warehouse club operator concentrated primarily in the eastern half of the United States. The company currently has a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
The Zacks Consensus Estimate for BJ's Wholesale’s current fiscal-year sales and earnings indicates growth of 11.7% and 6.8%, respectively, from the prior-year reported level. BJ delivered a trailing four-quarter earnings surprise of 4.8%, on average.
Grocery Outlet Holding Corp. (GO - Free Report) is a high-growth, extreme value retailer of quality, name-brand consumables and fresh products that are sold through a network of independently owned and operated stores. The company currently carries a Zacks Rank #2.
The Zacks Consensus Estimate for Grocery Outlet’s current fiscal-year sales and earnings indicates declines of 0.3% and 27.6%, respectively, from the year-ago reported numbers. GO delivered a trailing four-quarter earnings surprise of 54.4%, on average.
Purple Innovation Inc. (PRPL - Free Report) designs, manufactures, and sells sleep and other products in the United States and internationally. The company currently carries a Zacks Rank of 2.
The Zacks Consensus Estimate for Purple Innovation’s current fiscal-year sales indicates a decline of 8.5% from the prior-year level’s actual, while the earnings estimate suggests growth of 36.3%. PRPL delivered a trailing four-quarter earnings surprise of 21.3%, on average.
Axxcess Wealth Management LLC trimmed its stake in shares of Procter & Gamble Company (The) (NYSE:PG – Free Report) by 38.0% during the third quarter, according to the company in its most recent 13F filing with the SEC. The firm owned 54,418 shares of the company’s stock after selling 33,301 shares during the quarter. Axxcess Wealth Management LLC’s holdings in Procter & Gamble were worth $7,906,000 as of its most recent SEC filing.
Other institutional investors have also added to or reduced their stakes in the company. Ellis Investment Partners LLC grew its holdings in Procter & Gamble by 0.7% during the 3rd quarter. Ellis Investment Partners LLC now owns 8,816 shares of the company’s stock valued at $1,281,000 after buying an additional 64 shares in the last quarter. Clark Wealth Partners lifted its holdings in shares of Procter & Gamble by 20.6% in the third quarter. Clark Wealth Partners now owns 387 shares of the company’s stock worth $56,000 after buying an additional 66 shares in the last quarter. KLCM Advisors Inc. lifted its holdings in shares of Procter & Gamble by 0.9% in the first quarter. KLCM Advisors Inc. now owns 7,890 shares of the company’s stock worth $1,140,000 after buying an additional 70 shares in the last quarter. Midwest Professional Planners LTD. lifted its holdings in shares of Procter & Gamble by 2.6% in the second quarter. Midwest Professional Planners LTD. now owns 2,799 shares of the company’s stock worth $410,000 after buying an additional 70 shares in the last quarter. Finally, Legacy Solutions LLC boosted its position in shares of Procter & Gamble by 3.8% in the second quarter. Legacy Solutions LLC now owns 1,928 shares of the company’s stock valued at $283,000 after acquiring an additional 71 shares during the period. Hedge funds and other institutional investors own 65.77% of the company’s stock.
Insiders Place Their Bets In related news, CFO Andre Schulten sold 3,914 shares of the firm’s stock in a transaction that occurred on Monday, October 5th. The shares were sold at an average price of $145.34, for a total value of $568,860.76. Following the sale, the chief financial officer directly owned 65,618 shares of the company’s stock, valued at $9,536,920.12. This trade represents a 5.63% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CAO Matthew Janzaruk sold 359 shares of Procter & Gamble stock in a transaction that occurred on Monday, August 24th. The shares were sold at an average price of $145.24, for a total transaction of $52,141.16. Following the sale, the chief accounting officer owned 1,271 shares of the company’s stock, valued at approximately $184,600.04. The trade was a 22.02% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 15,135 shares of company stock valued at $2,189,970 over the last three months. Corporate insiders own 0.23% of the company’s stock.
Procter & Gamble Price Performance Shares of NYSE PG opened at $156.97 on Thursday. The firm has a market capitalization of $364.58 billion, a P/E ratio of 23.71, a P/E/G ratio of 3.96 and a beta of 0.39. The company has a quick ratio of 0.47, a current ratio of 0.68 and a debt-to-equity ratio of 0.43. The stock’s 50-day simple moving average is $147.65 and its two-hundred day simple moving average is $146.83. Procter & Gamble Company has a twelve month low of $137.62 and a twelve month high of $167.25. Procter & Gamble (NYSE:PG – Get Free Report) last released its quarterly earnings results on Wednesday, July 29th. The company reported $1.43 earnings per share for the quarter, beating the consensus estimate of $1.41 by $0.02. The firm had revenue of $21.20 billion for the quarter, compared to analysts’ expectations of $21.38 billion. Procter & Gamble had a return on equity of 31.36% and a net margin of 18.44%. The company’s revenue was up 1.5% compared to the same quarter last year. During the same quarter last year, the firm posted $1.48 EPS. Procter & Gamble has set its FY 2027 guidance at 6.890-7.110 EPS. As a group, equities analysts anticipate that Procter & Gamble Company will post 6.98 EPS for the current fiscal year.
Procter & Gamble Announces Dividend The business also recently disclosed a quarterly dividend, which will be paid on Monday, November 16th. Investors of record on Friday, October 23rd will be given a $1.0885 dividend. This represents a $4.35 annualized dividend and a dividend yield of 2.8%. The ex-dividend date is Friday, October 23rd. Procter & Gamble’s dividend payout ratio is 65.71%.
Analysts Set New Price Targets PG has been the subject of several recent analyst reports. Jefferies Financial Group boosted their price objective on shares of Procter & Gamble from $177.00 to $179.00 and gave the company a “buy” rating in a research note on Friday, June 26th. Bank of America decreased their target price on shares of Procter & Gamble from $170.00 to $166.00 and set a “buy” rating on the stock in a report on Friday, July 10th. Barclays increased their target price on shares of Procter & Gamble from $146.00 to $152.00 and gave the stock an “equal weight” rating in a research note on Tuesday, July 21st. Citigroup increased their target price on shares of Procter & Gamble from $170.00 to $180.00 and gave the stock a “buy” rating in a research note on Friday, October 9th. Finally, BMO Capital Markets raised their price target on shares of Procter & Gamble from $169.00 to $170.00 and gave the company an “outperform” rating in a report on Monday, June 29th. Fourteen investment analysts have rated the stock with a Buy rating and ten have given a Hold rating to the company. Based on data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $162.20.
Check Out Our Latest Stock Report on Procter & Gamble
Procter & Gamble News Roundup Here are the key news stories impacting Procter & Gamble this week:
Positive Sentiment: Procter & Gamble’s dividend remains a key support for the stock. The company recently recorded its 70th consecutive annual dividend increase, reinforcing its appeal to income-focused investors, particularly while interest rates remain elevated. The Ultimate Dividend Growth Stock to Buy With $100 Right Now Positive Sentiment: Royal Bank of Canada reaffirmed its “outperform” rating and maintained a $166 price target, implying additional upside from the referenced trading level. Benzinga analyst-rating report Neutral Sentiment: Investors are comparing PG’s dependable profitability and cash flow from essential household products with higher-risk consumer brands such as Nike. This supports PG’s defensive profile but does not provide a new earnings catalyst. Nike vs. Procter & Gamble Negative Sentiment: Procter & Gamble expects only 1% to 3% organic sales growth, raising concerns that the company’s large brands may be struggling to generate stronger underlying demand. Procter & Gamble Expects 1% to 3% Organic Growth Negative Sentiment: The earnings preview identifies a central risk: recovering product volumes could be offset by pricing headwinds, potentially limiting revenue growth and margins. Procter & Gamble Earnings Preview Negative Sentiment: Options-market activity indicates traders are positioned for PG shares to decline following the earnings release, reflecting elevated near-term uncertainty. Barchart Earnings Analysis Procter & Gamble Profile (Free Report)
Procter & Gamble Company (NYSE: PG) is a global consumer products company that develops, manufactures and markets branded products used in households and personal care. Its portfolio includes personal health and grooming products, beauty and skin care items, baby, feminine and family care products, fabric and home care products, and oral care products.
The company’s well-known brands include Pampers, Tide, Gillette, Crest, Oral-B, Head & Shoulders, Pantene, Olay, Old Spice, Dawn, Febreze and Mr.
See Also Five stocks we like better than Procter & Gamble GM Beat and Added a $20 Billion Buyback—Why Did the Stock Fall? Intercepting Growth: Karman Secures $218M Lockheed Martin Deal Tech Stocks Took a Hit—These 2 Pharma Stocks Are Near New Highs Chip Stocks Have Pulled Back—Here’s How 3 Semiconductor ETFs Stack Up for Investors Want to see what other hedge funds are holding PG? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Procter & Gamble Company (The) (NYSE:PG – Free Report).
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CINCINNATI--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE:PG) reported first quarter fiscal year 2027 net sales of $23.3 billion, an increase of four percent versus the prior year. Organic sales, which excludes the impacts of foreign exchange and acquisitions and divestitures, also increased four percent versus the prior year. Diluted net earnings per share were $1.97, an increase of one percent versus prior year as the increase in net sales was partially offset by an increase in oper.
Procter & Gamble (PG.N) on Thursday warned that rising raw material, energy and freight costs would take a bigger bite out of annual profit, even as resilient demand for its beauty and home-care products helped first-quarter sales beat estimates.
The Tide detergent and Pantene shampoo maker now expects those costs to reduce fiscal 2027 profit by about $1.4 billion, up from its previous estimate of $1 billion.
Pressures from high commodity costs are expected to increase over the next two quarters, P&G CFO Andre Schulten said on a call with the media.
P&G’s results offer an early test of whether resilient US consumer spending can withstand another bout of inflation, as higher fuel and food costs squeeze household budgets and push shoppers towards cheaper alternatives.
Commodity inflation has emerged as a growing concern across industries, from consumer goods giants to airlines, as volatility in oil prices following the US war on Iran drives up fuel and transportation costs.
While P&G topped quarterly estimates, it maintained its fiscal 2027 forecasts for organic sales growth of 1% to 3% and core earnings of roughly $7 per share.
"That is really a reflection of rising commodity prices in most companies, inability to continue to pass along increased input costs, which will likely cut into margins," said Art Hogan, chief market strategist at B. Riley Wealth.
HIGHER COSTS SQUEEZE MARGINS
P&G's core operating margin fell 80 basis points in the quarter ended September 30 despite 250 basis points of productivity savings, including efforts to streamline its supply chain under new CEO Shailesh Jejurikar.
Higher fuel prices have pushed up transportation and freight costs for packaged-goods companies, while a shortage of truck drivers on some routes has added to the pressure, a P&G spokesperson told Reuters.
US retail diesel prices hit a record $6 a gallon in September following the U.S. war in Iran and have remained elevated.
P&G is negotiating with suppliers and optimizing transportation routes to contain costs while continuing to invest in product innovation, the spokesperson said.
VOLUMES HOLD STEADY
First-quarter net sales rose 4% to $23.28 billion, beating analysts' estimates of $22.80 billion, according to data compiled by LSEG. Its shares rose about 2% in premarket trading.
Volumes increased in P&G's beauty business, helped by demand for higher-priced hair-care products as consumers continued to spend on self-care despite pressure on household budgets from higher fuel and food costs.
Overall volumes rose 2.4%, while prices increased about 0.4% in the three months through September.
Swiss packaged-goods maker Nestle (NESN.S) also topped estimates for organic sales growth on Thursday, helped by stronger volumes.
The company reported first-quarter core earnings of $2 per share, above analysts' estimate of $1.88.
In August, P&G said it would buy supplements maker Thorne as it sought to tap growing demand for health and wellness products.
Procter & Gamble on Thursday reported quarterly earnings and revenue that beat analysts' expectations, fueled by growing demand for its laundry detergent and home care products.
Shares of the company rose more than 2% in premarket trading.
Here's what the company reported compared with what Wall Street was expecting, based on a survey of analysts by LSEG:
Earnings per share: $2.00 adjusted vs. $1.88 expectedRevenue: $23.3 billion vs. $22.8 billion expectedP&G reported fiscal first-quarter net income attributable to the company of $4.73 billion, or $1.97 per share, down from $4.75 billion, or $1.95 per share, a year earlier.
Excluding restructuring costs and other items, the company earned $2 per share.
Net sales rose 4% to $23.3 billion.
P&G reported volume growth of 2.4%, a strong start for its new fiscal year. Like many consumer companies, P&G has seen demand for its products weaken as shoppers have become more value conscious.
Executives have previously said that consumers are now using every last drop of shampoo or laundry detergent, and value packs have become more popular. In fiscal 2026, P&G reported just one quarter of volume growth.
P&G is still seeing signs of a bifurcated economy, CFO Andre Schulten said on CNBC's "Squawk Box" on Thursday. High-income consumers are willing to trade up to new products, even a $30 shampoo, while low-income consumers are trying to make brands like Tide and Pampers work for their tight budgets.
The company has tried to address both ends of the spectrum with promotional pricing, new pack sizes and product innovation that can command higher prices.
P&G's top performing division was fabric and home care, which includes brands like Tide and Febreze. The segment's volume rose 4.3% in the quarter.
The company's baby, feminine and family care segment and its beauty business both reported volume growth of more than 2%.
P&G's grooming division saw volume shrink 0.4% in the quarter. The segment includes Gillette and Venus razors.
The company's health care business was the laggard of the portfolio this quarter. Its volume fell 2.9% as demand for oral health care products, like Crest toothpaste, and personal health care items, like Pepto-Bismol, shrank.
The company is expecting continued "geopolitical and economic challenges," but P&G is on track to meet its guidance, CEO Shailesh Jejurikar said in a statement.
For fiscal 2027, P&G reiterated its forecast for core earnings per share in a range of $6.89 to $7.11. The company is now projecting all-in sales growth in the range of 2% to 4% compared with the prior year, up from its prior outlook of 1% to 3%. The change reflects its acquisition of supplements brand Thorne, which closed on Oct. 1.
Premier Gold Mines Limited (TSE: PG - Get Free Report) passed above its 200-day moving average during trading on Wednesday. The stock has a 200-day moving average of C$24.23 and traded as high as C$26.01. Premier Gold Mines shares last traded at C$25.78, with a volume of 31,995 shares changing hands. Premier Gold Mines Trading Down
One moves with the pace of global fashion, while the other thrives on the consistency of daily chores. Should you choose Nike (NKE +1.80%) or Procter & Gamble (PG +1.03%) for your portfolio?
Nike leads the athletic footwear market by blending performance technology with lifestyle appeal. Procter & Gamble provides essential goods across categories like health and hygiene. While both are blue-chip giants, they offer different paths for your capital. This comparison explores their financial health and market risks to determine which better serves your investment goals today.
The case for NikeNIKE sells athletic footwear, apparel, and equipment through a mix of wholesale partners and direct digital channels. In its fiscal 2025, Nike noted that its three largest customers in the United States accounted for 25% of sales in the United States. Customer concentration like this adds a layer of risk to the business. The company remains a titan among consumer discretionary stocks as it balances wholesale and direct sales.
In FY 2026, revenue reached approximately $46.4 billion, reflecting slight growth of nearly 0.2% compared to the prior year. Net income for the period was roughly $3.1 billion, representing a net margin of about 6.7%.
To get a look at its financials, Nike has total cash of $8.3 billion and total debt of $11.1 billion. It has a total debt-to-equity ratio of 73%, with a 12-month trailing operating cash flow of $2.7 billion.
NKE Nike$37.88+$0.67 (+1.80%)
NYSE · As of 4:00 PM ET 10/20/26
The case for Procter & GambleProcter & Gamble operates a vast portfolio of household brands across segments like fabric care, grooming, and health. In its latest annual report, filed for the fiscal year ended June 30, 2026, the company noted its largest customer, Walmart (WMT -0.72%), accounts for nearly 16% of total sales. This concentration highlights the importance of maintaining strong retail partnerships to ensure its products remain on shelves worldwide.
In FY 2026, revenue reached close to $87.0 billion, which represents a growth of approximately 3.3% over the prior year. Net income for the same period was nearly $16 billion, demonstrating consistent profitability across its various global segments. This resulted in a net margin of approximately 18.4%, showing how effectively the company turns revenue into profit.
Procter & Gamble has total cash of $9.9 billion and total debt of $35 billion. Its total debt-to-equity ratio is 64.4%, and its 12-month trailing operating cash flow is $19.5 billion.
$159.32+$1.63 (+1.03%)
NYSE · As of 4:00 PM ET 10/20/26
Risk profile comparisonNike faces intense competition from rivals such as Adidas (ADDDF -0.35%) and Under Armour (UAA +2.52%). The company relies heavily on contract manufacturers in regions like Vietnam and Indonesia, making it vulnerable to supply chain disruptions. Furthermore, its success depends on maintaining a strong brand reputation through associations with various endorsers and social causes.
Procter & Gamble must navigate high competition from local brands and private-label products as well as global rivals like Kenvue (KVUE +2.17%). It faces risks from global supply chain disruptions and political conflicts that could impact production and operating margins. Additionally, the company is subject to extensive global regulations regarding environmental and labor laws.
Valuation comparisonNike looks like more of a value, based on traditional metrics.
MetricNikeProcter & GambleForward P/E21x21.2xP/S ratio1.1x4.1xWhich stock would I buy in 2026?Between the two companies, I would rather own Procter & Gamble. While it's an iconic brand, Nike is also in a turnaround that has been dragging on for years and is taking longer than expected. That turnaround may also take longer than expected, as Nike just announced it expects sales to decline in fiscal 2027. Over the past 12 months, as of this writing, shares of the shoemaker are down 44.5%, and have performed even worse over the past five years, falling 77%.
Before starting or adding to a position in Nike, as an investor, I would want to see a few quarters where Nike exceeds earnings expectations and is in a position to boost its 2027 full-year outlook to show that its turnaround is finally gaining momentum. Otherwise, I'd be completely fine with owning Procter & Gamble.
While Procter's share price is only up 4.5% over the last 12 months, it's still a more stable company. In its fiscal 2026 third-quarter earnings report, Procter shared that sales had climbed to $21.2 billion, a 7% increase from the prior-year period. For long-term investors, it's also a recession-resistant stock, as people will continue to buy laundry detergent, diapers, and shampoo even during difficult economic times. Procter & Gamble is also a Dividend King, having boosted its dividend payout for 50 or more consecutive years. Having increased its dividend payout for 70 consecutive years, it has shown its dependability, while Nike, by comparison, is trying to figure out how to revive its iconic brand.
Retirees chasing inflation protection face a genuine dilemma: one option guarantees a real return backed by the U.S. Treasury, while the other has raised its payout for 70 straight years but leaves every payment up to a corporate board vote.
Treasury Inflation-Protected Securities (TIPS) carry real yields of 2.52% on the five-year maturity and 2.74% on the 10-year, according to the Treasury real yield curve for Oct. 16, 2026. Each figure is above inflation, and inflation has been running hot. Consumer prices rose about 3.7% in the 12 months through September 2026. That leaves Procter & Gamble (NYSE:PG | PG Price Prediction) facing an awkward comparison: its latest dividend increase came to 3%.
How TIPS Work, From Auction to Maturity
A TIPS is a Treasury note or bond with principal that moves with inflation. In the IRS’s words, these securities “pay interest twice a year at a fixed rate, based on a principal amount adjusted to take into account inflation and deflation.” The coupon rate is set at auction and stays the same for the life of that bond. The principal is what moves. When the Consumer Price Index for All Urban Consumers (CPI-U) rises, the principal rises with it, and each semiannual interest payment grows because the same fixed rate now applies to a larger balance. If prices fall, the principal shrinks and so do the payments.
The real yield is the yield above inflation that the market is pricing in today. The 2.52% and 2.74% figures are market quotes for one date, and they change every trading day. You only lock in a real yield by buying a specific TIPS at that price and holding it until maturity.
You can buy TIPS at Treasury auctions through TreasuryDirect or a brokerage, or buy existing issues on the secondary market through a broker. At maturity, Treasury pays back either the inflation-adjusted principal or the original principal, whichever is larger, so a period of deflation cannot push the final payment below face value.
The full faith and credit of the U.S. government stands behind the interest and principal payments. That backing does nothing for the market price before maturity. If real yields rise after you buy, the bond’s price falls, and selling early can lock in a loss. There is also reinvestment risk: when a TIPS matures, the real yield on offer for its replacement may be lower. The inflation adjustment follows CPI-U, which may not match a retiree’s actual spending, especially on healthcare.
Dividend Safety Comes First: P&G Against a TIPS Coupon
A higher yield means little if the payment is at risk, so safety comes first. P&G has raised its dividend for 70 consecutive years and paid one for 136. In fiscal 2026, it generated $19.56 billion in operating cash flow and $15.84 billion in free cash flow (up 12.74%), against over $10 billion in dividends. Trailing 12-month dividends of $4.2906 per share come to roughly 62% of fiscal 2026 core EPS of $6.89. That ratio leaves room for both the payout and reinvestment in the business.
The pressure is real all the same. Fiscal 2027 guidance calls for core EPS of $6.89 to $7.11, which includes a roughly $1 billion after-tax hit from raw materials, energy, and transportation and assumes Brent crude at $90 a barrel. Organic sales were flat in the fiscal fourth quarter. Management’s answer is pricing power through product upgrades: “Our plan assumes that we continue to price with innovation.” With earnings growth forecast this low, future dividend increases will likely stay modest.
The next quarterly payment of $1.0885 per share goes out on Nov. 16, 2026, to holders of record on Oct. 23, 2026. Based on the annualized dividend of $4.354 and the $157.47 share price on Oct. 19, 2026, the forward dividend yield is about 2.76%. That is a nominal starting yield with no inflation adjustment built in, and it says nothing about where the share price goes. The stock was up 9.61% over the past year and down 1.18% in Monday trading.
A Dividend Can Be Cut, While a TIPS Payment Is Owed
A TIPS interest payment is a legal obligation of the U.S. Treasury. P&G’s board votes on every dividend, one quarter at a time. Seventy years of increases is a powerful track record, but it does not bind the board, and a severe earnings shock could lead to a freeze or a cut. A retiree counting on dividend income takes on business risk that a TIPS holder avoids.
A Dividend Can Outrun Inflation, While TIPS Only Track It
TIPS are built to match CPI-U and add the real yield on top. They will never beat inflation by more than that. A dividend can. P&G’s quarterly payout rose from $1.0065 in October 2024 to $1.0885 in October 2026, an increase of about 8.1%. Over roughly the same period, CPI-U rose about 6.9%, from 315.301 in September 2024 to 336.940 in September 2026. The most recent year shows the other side: a 3% raise fell short of 3.7% inflation. Dividend growth keeps pace with prices only over long periods, and only when earnings cooperate.
If building income you never have to sell to collect is the appeal, that is the whole idea behind a dividend ladder (we laid out how to construct one, step by step, in a free guide here: Never Touch the Principal).
For context, Social Security’s cost-of-living adjustment for 2027 is 3.6%, so most retirees already have one income stream linked to inflation. Last week’s edition covered I bonds, which carry a composite rate of 4.26% for the period May 1 through Oct. 31, 2026.
Taxes Can Decide Which Income Keeps Up
TIPS: Interest is taxed as ordinary income at the federal level and is exempt from state and local income tax. The catch is the inflation adjustment. Under Treasury regulations, an inflation adjustment “is taken into account for each taxable year in which the debt instrument is outstanding,” and a positive adjustment counts as original issue discount (26 CFR 1.1275-7(d)(4)(i) and (iii)). In plain terms, you owe tax every year on the growth in principal, even though you don’t receive that money until the bond matures or is sold. In a high-inflation year, the tax on this so-called phantom income can take a large share of the cash interest. Deflation adjustments work in reverse and reduce the interest you report. Holding TIPS in an IRA or 401(k) avoids the annual mismatch.
P&G dividends: Qualified dividends are added to net capital gain under 26 U.S.C. § 1(h)(11)(A), so they are taxed at the lower long-term capital gains rates instead of ordinary income rates. To qualify, you must hold the shares for more than 60 days during the 121 days around the ex-dividend date, under 26 U.S.C. § 1(h)(11)(B)(iii)(I). You pay tax only on cash actually received, so there is no phantom income, but dividends are generally subject to state income tax. In a taxable account, that favorable federal rate often outweighs the TIPS state tax exemption. For residents of high-tax states, the exemption narrows the difference.
Who Each Option Suits
TIPS suit retirees who need a guaranteed inflation-adjusted floor for spending in specific years, who can hold each bond to maturity, and who have room in an IRA or 401(k) to avoid the phantom-income tax. P&G suits retirees with a long horizon and a taxable account who can tolerate share-price swings, want income that has historically grown faster than prices over multiyear periods, and accept that the board decides every payment. A retiree whose income need is fixed and close at hand fits the first profile—one who can wait out a weak year or two fits the second.
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When the topic of dividend stocks is brought up, some of the most common names to be mentioned are consumer staples giants Coca-Cola (KO -0.47%) and Procter & Gamble (PG +0.59%). After all, they are both member of the Dividend Kings, an exclusive club that only includes companies that have boosted their payouts for 50 or more consecutive years.
The beverage giant has increased its payouts for 64 straight years, while the household and personal goods conglomerate has hiked its dividend payout for 70 consecutive years. At its current share price, Coca-Cola's dividend yields 2.2%, while Procter &Gamble's yields 2.7%.
Quietly in the background, however, is another company paying a dividend that outyields both of those: Nike (NKE +1.16%). Currently, Nike's payout yields a hefty 4.4%, offering a nice stream of income. That said, look deeper into that yield and you'll see there's definitely a catch.
Image source: The Motley Fool.
On the surface, receiving a quarterly dividend of $0.41 per share on a stock that trades as of this writing at $37.13 per share looks like a favorable proposition. For a hypothetical example, owning 1,000 shares of Nike would provide quarterly income of $410, or an annualized payout of $1,640.
However, that high yield is the result of Nike's declining stock price, which makes it a symptom of wider problems. Nike is in the midst of attempting a turnaround -- one that was needed because it had fallen behind on innovation, wasn't keeping up with changing consumer tastes, and had made what turned out to be a strategic blunder: It pivoted its focus to selling products directly to customers via its own channels, rather than having them more widely available through the retail chains it had previously partnered with.
NKE Nike$37.64+$0.43 (+1.16%)
NYSE · As of 11:31 AM ET 10/20/26
Current CEO Elliott Hill took over in October 2024 with a mandate to get the company back on track, but Nike is still figuring things out, as evidenced by its most recent quarterly results. In its fiscal 2027 first quarter, it reported revenue of $11.2 billion, which was a 4% decline from the prior-year period. Net income was down 2% to $712 million. In addition, Nike is guiding for its revenue for the fiscal year to decline by a high-single-digit percentage. Thus far in 2026, the stock price has reflected Nike's struggles, dropping 41.6%. And it's been even tougher for shareholders who've held on for a long time, with Nike's stock price dropping 76.7% over the past five years.
That's why, despite being a relatively high-yielding stock, I would avoid investing in Nike for now. The value of those dividend payouts is likely to be negated by a declining stock price, as there are few apparent near-term catalysts that could produce a rebound. And while the company has raised its payouts for 24 straight years, its last hike -- a $0.01 per share quarterly boost in late 2025 -- was smaller than usual. And if sales keep dropping, that could raise questions about whether the dividend payouts are sustainable or not. For reliable income and stable stock prices, I would consider owning shares of Coca-Cola and Procter & Gamble instead.
Picking reliability over higher yields
As the maker of everyday essentials found in homes across the world, from Crest toothpaste to Tide detergent, Procter & Gamble is one of the ultimate defensive stocks. While people may cancel subscriptions or cut back on eating out during difficult economic times, they aren't going to stop brushing their teeth or doing their laundry. While the company is staying in its lane, it's also providing upgrades and new product collections, and was also recognized by Fortune as the "Most Innovative Household Products Company" in 2026.
PG Procter & Gamble$158.62+$0.93 (+0.59%)
NYSE · As of 11:30 AM ET 10/20/26
It seems like more investors are appreciating its defensive nature and reliability; P&G's shares are up 11.1% so far this year. While that slightly lags the S&P 500's 11.8%, P&G isn't known for its stock price appreciation, so that's relatively strong performance for the company, paired with a dividend that boosts its total returns.
Coca-Cola also isn't known for its stock price appreciation anymore, but it has handily outperformed the S&P 500 this year, with shares up 34.3%. It's finding success by offering twists within its traditional soda portfolio, with unit case volume growing 16% for its Coca-Cola Zero Sugar line in the second quarter. Unit case volume for its water, sports, coffee, and tea portfolios also grew by a combined 6%.
KO Coca-Cola$92.98-$0.44 (-0.47%)
NYSE · As of 11:32 AM ET 10/20/26
While Nike is struggling to recapture lost market share, Procter & Gamble and Coca-Cola are keeping their focus on what they do best and still keeping up with changing consumer tastes. Their business models are reliable, which is how they earned their positions as Dividend King titles -- and why shareholders can keep counting on their quarterly payouts.
The Nasdaq-100 index is known for including large technology companies like Apple (AAPL -0.15%) and Nvidia (NVDA +1.38%). These growth companies have provided strong gains over the years. However, its stocks tend to be more volatile.
For investors seeking less volatile price swings with reliable dividend income, look no further than Procter & Gamble (PG -1.04%). The shares have a dividend yield of 2.8%, more than five times the Nasdaq-100's 0.5%. It's also nearly three times higher than the S&P 500 index's 1% yield.
Here's a closer look at the company to see why dividend investors should strongly consider Procter & Gamble's shares.
Image source: Getty Images.
Impressive history Procter & Gamble doesn't appear to operate an exciting business. It sells products like shampoos, razors, deodorants, toothpastes, detergents, and diapers. However, it has popular brands with high market shares, such as Head & Shoulders, Tide, Gillette, and Pampers.
Selling these types of products also makes the company's results resilient to economic cycles. That's because people need them, no matter what's going on with their personal financial situation.
In fact, you'd be hard-pressed to find a company with as impressive a dividend history as Procter & Gamble. It has made payments for 136 years and raised them for 70 straight years. That makes the company a Dividend King, a group of companies that have increased dividends for at least 50 straight years.
Most recently, the board of directors approved a solid 3% hike to April's payment. Procter & Gamble currently pays a $ 1.0885-per-share quarterly dividend.
Streak set to continue Of course, an impressive dividend history doesn't mean much if a company can't afford to continue paying and raising payments. Fortunately, Procter & Gamble's ability to pay dividends isn't in question.
One look at the company's cash flow tells you all that you need to know. For the latest fiscal year, which ended on June 30, Procter & Gamble generated free cash flow of $15.1 billion. That easily covered the company's $10.2 billion in dividends.
PG Procter & Gamble$157.69-$1.66 (-1.04%)
NYSE · As of 4:00 PM ET 10/19/26
Free cash flow is an important measure since it's operating cash flow minus capital expenditures. Put another way, it's the amount of cash the company produces from operating the business, less the amount expended for investing in long-term assets.
With a relatively high dividend yield, a long history of dividend increases, and plenty of cash flow to support payments, Procter & Gamble has earned a place in the portfolios of investors seeking dividend-paying stocks.
The upcoming report from Procter & Gamble (PG - Free Report) is expected to reveal quarterly earnings of $1.89 per share, indicating a decline of 5% compared to the year-ago period. Analysts forecast revenues of $22.7 billion, representing an increase of 1.4% year over year.
The consensus EPS estimate for the quarter has been revised 0.1% lower over the last 30 days to the current level. This reflects how the analysts covering the stock have collectively reevaluated their initial estimates during this timeframe.
Prior to a company's earnings release, it is of utmost importance to factor in any revisions made to the earnings projections. These revisions serve as a critical gauge for predicting potential investor behaviors with respect to the stock. Empirical studies consistently reveal a strong link between trends in earnings estimate revisions and the short-term price performance of a stock.
While investors typically use consensus earnings and revenue estimates as indicators of quarterly business performance, exploring analysts' projections for specific key metrics can offer valuable insights.
With that in mind, let's delve into the average projections of some P&G metrics that are commonly tracked and projected by analysts on Wall Street.
The consensus among analysts is that 'Net Sales- Beauty' will reach $4.31 billion. The estimate indicates a change of +4% from the prior-year quarter.
Analysts forecast 'Net Sales- Grooming' to reach $1.83 billion. The estimate points to a change of +0.5% from the year-ago quarter.
The average prediction of analysts places 'Net Sales- Corporate' at $242.87 million. The estimate indicates a change of +0.4% from the prior-year quarter.
The collective assessment of analysts points to an estimated 'Net Sales- Fabric & Home Care' of $7.93 billion. The estimate suggests a change of +1.7% year over year.
Analysts' assessment points toward 'Net Sales- Baby, Feminine & Family Care' reaching $5.16 billion. The estimate indicates a year-over-year change of -0.2%.
It is projected by analysts that the 'Net Sales- Health Care' will reach $3.27 billion. The estimate indicates a change of +1.5% from the prior-year quarter.
Analysts predict that the 'Organic Sales Growth (YoY change) - Beauty' will reach 3.8%. Compared to the current estimate, the company reported 6.0% in the same quarter of the previous year.
The consensus estimate for 'Organic Sales Growth (YoY change) - Grooming' stands at 0.5%. The estimate compares to the year-ago value of 3.0%.
The combined assessment of analysts suggests that 'Earnings before income taxes- Beauty' will likely reach $1.08 billion. The estimate is in contrast to the year-ago figure of $1.13 billion.
Analysts expect 'Earnings before income taxes- Grooming' to come in at $546.79 million. The estimate is in contrast to the year-ago figure of $585.00 million.
According to the collective judgment of analysts, 'Earnings before income taxes- Health Care' should come in at $927.58 million. Compared to the present estimate, the company reported $937.00 million in the same quarter last year.
Based on the collective assessment of analysts, 'Earnings before income taxes- Fabric & Home Care' should arrive at $1.99 billion. The estimate compares to the year-ago value of $2.04 billion.
View all Key Company Metrics for P&G here>>>
P&G shares have witnessed a change of +8.9% in the past month, in contrast to the Zacks S&P 500 composite's +1.5% move. With a Zacks Rank #3 (Hold), PG is expected closely follow the overall market performance in the near term. You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>> .
Banque Pictet & Cie SA trimmed its position in shares of Procter & Gamble Company (The) (NYSE:PG – Free Report) by 5.2% during the 3rd quarter, according to its most recent 13F filing with the SEC. The fund owned 99,362 shares of the company’s stock after selling 5,465 shares during the quarter. Banque Pictet & Cie SA’s holdings in Procter & Gamble were worth $14,435,000 at the end of the most recent reporting period.
A number of other institutional investors and hedge funds have also bought and sold shares of PG. KLCM Advisors Inc. boosted its holdings in shares of Procter & Gamble by 0.9% during the 1st quarter. KLCM Advisors Inc. now owns 7,890 shares of the company’s stock valued at $1,140,000 after acquiring an additional 70 shares during the last quarter. Midwest Professional Planners LTD. grew its holdings in shares of Procter & Gamble by 2.6% in the second quarter. Midwest Professional Planners LTD. now owns 2,799 shares of the company’s stock worth $410,000 after acquiring an additional 70 shares during the period. Legacy Solutions LLC grew its holdings in shares of Procter & Gamble by 3.8% in the second quarter. Legacy Solutions LLC now owns 1,928 shares of the company’s stock worth $283,000 after acquiring an additional 71 shares during the period. Yarger Wealth Strategies LLC grew its holdings in shares of Procter & Gamble by 1.7% in the second quarter. Yarger Wealth Strategies LLC now owns 4,142 shares of the company’s stock worth $609,000 after acquiring an additional 71 shares during the period. Finally, Unique Wealth LLC increased its position in Procter & Gamble by 2.9% during the second quarter. Unique Wealth LLC now owns 2,520 shares of the company’s stock valued at $370,000 after acquiring an additional 71 shares during the last quarter. 65.77% of the stock is currently owned by institutional investors.
Analysts Set New Price Targets Several research analysts have weighed in on PG shares. UBS Group reiterated a “buy” rating on shares of Procter & Gamble in a research report on Friday. Royal Bank Of Canada cut their price objective on shares of Procter & Gamble from $167.00 to $166.00 and set an “outperform” rating for the company in a research report on Tuesday, October 6th. Barclays boosted their price objective on shares of Procter & Gamble from $146.00 to $152.00 and gave the company an “equal weight” rating in a research report on Tuesday, July 21st. Evercore upgraded Procter & Gamble from an “in-line” rating to an “outperform” rating and set a $166.00 price objective for the company in a research note on Tuesday, October 6th. Finally, Sanford C. Bernstein reaffirmed a “market perform” rating and issued a $149.00 target price on shares of Procter & Gamble in a report on Monday, August 24th. Fourteen equities research analysts have rated the stock with a Buy rating and ten have assigned a Hold rating to the stock. Based on data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and an average price target of $162.20.
Get Our Latest Research Report on PG Insider Activity In other Procter & Gamble news, CFO Andre Schulten sold 3,914 shares of the stock in a transaction that occurred on Monday, October 5th. The shares were sold at an average price of $145.34, for a total value of $568,860.76. Following the transaction, the chief financial officer directly owned 65,618 shares in the company, valued at $9,536,920.12. This represents a 5.63% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, insider Marc Pritchard sold 4,030 shares of the stock in a transaction on Thursday, August 20th. The shares were sold at an average price of $143.79, for a total transaction of $579,473.70. Following the completion of the transaction, the insider directly owned 187,001 shares in the company, valued at $26,888,873.79. This trade represents a 2.11% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 15,135 shares of company stock valued at $2,189,970 over the last 90 days. Insiders own 0.23% of the company’s stock.
Key Headlines Impacting Procter & Gamble Here are the key news stories impacting Procter & Gamble this week:
Positive Sentiment: Improving U.S. sales outlook: UBS maintained its Buy rating and $172 price target, saying better U.S. sales momentum could help P&G outperform expectations when it reports before the market opens on October 22. Procter & Gamble’s improving US sales trends set up a favorable first-quarter report, UBS says Positive Sentiment: Defensive dividend appeal: Recent investor-focused coverage highlighted P&G’s 70-year record of dividend increases. That long history, combined with demand for everyday household products, may support the stock as investors seek stable income and less exposure to technology-sector volatility. Procter & Gamble Has Raised Its Dividend for 70 Years Neutral Sentiment: Upcoming earnings are the key catalyst: Analysts expect modest revenue growth for fiscal first-quarter 2027, while the company’s latest reported quarter showed revenue growth of 1.5% year over year and earnings that narrowly exceeded consensus. Investors will focus on organic sales, pricing, volumes and updated full-year guidance. Procter & Gamble Set to Release Earnings Negative Sentiment: Profit risks remain: Earnings previews warn that rising costs could pressure margins and cause quarterly earnings to decline, reducing the likelihood of a significant earnings beat. P&G’s valuation—about 24 times earnings based on the supplied data—also leaves less room for disappointment. Procter & Gamble Pre-Q1 Earnings Negative Sentiment: Some institutional selling: ETFs were reported as net sellers of PG, a modest near-term technical headwind, though this flow does not necessarily signal a change in the company’s long-term fundamentals. ETFs Are Net Sellers of Procter & Gamble Procter & Gamble Trading Up 1.4% PG opened at $159.25 on Friday. The firm has a market cap of $369.89 billion, a P/E ratio of 24.06, a P/E/G ratio of 3.90 and a beta of 0.39. Procter & Gamble Company has a 52 week low of $137.62 and a 52 week high of $167.25. The company has a quick ratio of 0.47, a current ratio of 0.68 and a debt-to-equity ratio of 0.43. The business has a fifty day simple moving average of $146.88 and a 200-day simple moving average of $146.52.
Procter & Gamble (NYSE:PG – Get Free Report) last posted its quarterly earnings data on Wednesday, July 29th. The company reported $1.43 EPS for the quarter, beating the consensus estimate of $1.41 by $0.02. Procter & Gamble had a net margin of 18.44% and a return on equity of 31.36%. The business had revenue of $21.20 billion during the quarter, compared to analyst estimates of $21.38 billion. During the same quarter last year, the firm posted $1.48 earnings per share. The business’s revenue for the quarter was up 1.5% compared to the same quarter last year. Procter & Gamble has set its FY 2027 guidance at 6.890-7.110 EPS. On average, equities analysts expect that Procter & Gamble Company will post 6.98 earnings per share for the current year.
Procter & Gamble Announces Dividend The firm also recently declared a quarterly dividend, which will be paid on Monday, November 16th. Shareholders of record on Friday, October 23rd will be issued a dividend of $1.0885 per share. This represents a $4.35 dividend on an annualized basis and a yield of 2.7%. The ex-dividend date of this dividend is Friday, October 23rd. Procter & Gamble’s payout ratio is 65.71%.
About Procter & Gamble (Free Report)
The Procter & Gamble Company (NYSE: PG) is a consumer products company that develops, manufactures and markets branded products used in households and personal care routines. Its portfolio includes products in categories such as beauty, grooming, health care, fabric and home care, and family care.
Major brands associated with Procter & Gamble include Pampers, Tide, Gillette, Head & Shoulders, Pantene, Oral-B, Crest, Olay, Old Spice, Febreze, Mr. Clean, Swiffer and Bounty. The company sells its products through retailers, e-commerce platforms and other distribution channels.
Founded in Cincinnati, Ohio, in 1837 by William Procter and James Gamble, the company has grown into a global consumer goods business serving customers in markets around the world.
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Procter & Gamble Co (NYSE:PG, XETRA:PRG) is expected to show stronger sales momentum when it reports fiscal first-quarter 2027 results before the market opens on October 22, according to UBS. The brokerage kept its Buy rating and $172 price target, saying improving top-line trends should be enough to drive outperformance.
Key Takeaways Procter & Gamble's Q1 sales are projected to rise 1.4% to $22.7B, while EPS is expected to fall 5%.Higher input costs and inflation may weigh on PG's Q1 gross margin, projected to contract 120 bps to 50.3%.PG shares have gained 9.2% YTD, but a 22.02X forward P/E and slowing earnings raise valuation concerns. The Procter & Gamble Company (PG - Free Report) , also known as P&G, is set to report first-quarter fiscal 2027 results on Oct. 22, before the opening bell. The company is expected to have witnessed year-over-year sales growth in the to-be-reported quarter.
The Zacks Consensus Estimate for fiscal first-quarter revenues is pegged at $22.7 billion, indicating a 1.4% rise from the prior-year quarter’s reported figure. The consensus mark for PG’s earnings is pegged at $1.89 per share, indicating a decline of 5% from the year-ago quarter’s actual. The consensus mark for earnings has been unchanged in the past 30 days.
PG has a trailing four-quarter earnings surprise of 2.2%, on average. The company delivered an earnings surprise of 1.4% in the fourth quarter of fiscal 2026.
PG’s Q1 Earnings WhispersOur proven model does not conclusively predict an earnings beat for Procter & Gamble this time around. The combination of a positive Earnings ESP and a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold) increases the odds of an earnings beat. But that is not the case here. You can uncover the best stocks before they are reported with our Earnings ESP Filter.
Procter & Gamble currently has an Earnings ESP of -0.46% and a Zacks Rank #3.
Key Trends to Watch Ahead of PG's Q1 EarningsProcter & Gamble’s first-quarter fiscal 2027 results are expected to reflect persistent input cost inflation, cautious consumer spending and ongoing investments in product innovation and brand-building initiatives. Higher raw material, energy and transportation expenses, alongside supply-chain-related surcharges, are likely to have weighed on profitability.
On the last reported quarter’s earnings call, management anticipated these cost pressures to be concentrated in the first half of fiscal 2027, projecting a decline of 5% or more in fiscal first-quarter core earnings per share.
We expect the core cost of products sold to increase 4.1% year over year in first-quarter fiscal 2027. Our model predicts the core gross margin to contract 120 bps year over year to 50.3%.
On the revenue front, Procter & Gamble is likely to have benefited from improving consumption trends, targeted pricing interventions and innovation-led demand. Momentum in Greater China, particularly across Baby Care, Beauty and Fabric Care, alongside sustained growth in enterprise markets, is expected to have supported organic sales. However, sluggish category growth in North America and Europe, heightened promotional activity and retailer inventory fluctuations may have constrained the overall sales performance.
Our model predicts year-over-year organic sales growth of 0.5% for PG in the fiscal first quarter. Our model estimates organic sales growth of 4% for Beauty and 1% for the Fabric & Home Care segment, with flat organic sales for the Grooming segment. However, organic sales for the Health Care, and Baby, Feminine & Family Care segments are expected to decline 1% and 2%, respectively, in the fiscal first quarter.
The company’s integrated strategy, built on innovation, market expansion and productivity, has enabled it to adapt to shifting consumer dynamics and maintain competitiveness.
Procter & Gamble's focus on strengthening core brands, expanding premium offerings and improving consumer value propositions is expected to have aided market-share recovery. Innovations such as Tide evo and upgraded Tide liquid formulations, coupled with productivity savings and disciplined marketing investments, may have provided some support to operating performance despite elevated costs.
Procter & Gamble’s Price Performance & ValuationPG shares have gained 9.2% in the year-to-date period compared with the industry and Consumer Staples sector’s growth of 3.8% and 7.8%, respectively. However, the stock has underperformed the S&P 500’s return of 13.8%.
PG’s YTD Performance
Image Source: Zacks Investment Research
From the valuation standpoint, Procter & Gamble is trading at a forward 12-month P/E multiple of 22.02X, exceeding the industry and the S&P 500’s average of 18.93X and 19.81X, respectively. PG’s valuation appears pricey relative to the industry.
Image Source: Zacks Investment Research
Stocks With the Favorable CombinationHere are some companies that, according to our model, have the right combination of elements to beat on earnings this reporting cycle.
e.l.f. Beauty (ELF - Free Report) currently has an Earnings ESP of +6.10% and sports a Zacks Rank #1. The company is likely to register growth in the top line when it reports second-quarter fiscal 2027 numbers. The consensus mark for revenues is pegged at $469.2 million, which indicates a rise of 36.4% from the figure reported in the year-ago quarter. You can see the complete list of today’s Zacks #1 Rank stocks here.
The Zacks Consensus Estimate for ELF’s quarterly earnings per share of 59 cents implies a decline of 13.2% from the year-ago quarter’s actual. The consensus mark has moved down 3.3% in the past 30 days. ELF has a trailing four-quarter earnings surprise of 61.5%, on average.
Purple Innovation (PRPL - Free Report) currently has an Earnings ESP of +32.92% and a Zacks Rank #2. The company is likely to register growth in the bottom line when it reports third-quarter 2026 numbers. The consensus mark for revenues is pegged at $117.4 million, which indicates a decline of 1.2% from the figure reported in the year-ago quarter.
The Zacks Consensus Estimate for Purple Innovation’s quarterly loss per share of $1.07 implies an improvement from a loss per share of $2.00 incurred in the year-ago quarter. The consensus mark for loss per share has narrowed in the past 30 days. PRPL has a trailing four-quarter earnings surprise of 21.3%, on average.
Archer Daniels Midland Company (ADM - Free Report) currently has an Earnings ESP of +18.48% and a Zacks Rank #3. The company is likely to register growth in the top and bottom lines when it reports third-quarter 2026 numbers. The Zacks Consensus Estimate for ADM’s quarterly EPS is pegged at $1.44, up 56.5% from the year-ago period. The consensus mark for EPS has moved up 3.6% in the past seven days.
The consensus estimate for ADM’s quarterly revenues is pegged at $22.7 billion, which implies growth of 11.3% from the prior-year quarter’s actual. Archer Daniels has a trailing four-quarter earnings surprise of 11.3%, on average.
Wall Street expects a year-over-year decline in earnings on higher revenues when Procter & Gamble (PG - Free Report) reports results for the quarter ended September 2026. While this widely-known consensus outlook is important in gauging the company's earnings picture, a powerful factor that could impact its near-term stock price is how the actual results compare to these estimates.
The earnings report, which is expected to be released on October 22, might help the stock move higher if these key numbers are better than expectations. On the other hand, if they miss, the stock may move lower.
While management's discussion of business conditions on the earnings call will mostly determine the sustainability of the immediate price change and future earnings expectations, it's worth having a handicapping insight into the odds of a positive EPS surprise.
Zacks Consensus EstimateThis world's largest consumer products maker is expected to post quarterly earnings of $1.89 per share in its upcoming report, which represents a year-over-year change of -5%.
Revenues are expected to be $22.7 billion, up 1.4% from the year-ago quarter.
Estimate Revisions TrendThe consensus EPS estimate for the quarter has been revised 0.05% lower over the last 30 days to the current level. This is essentially a reflection of how the covering analysts have collectively reassessed their initial estimates over this period.
Investors should keep in mind that the direction of estimate revisions by each of the covering analysts may not always get reflected in the aggregate change.
Price, Consensus and EPS Surprise
Earnings WhisperEstimate revisions ahead of a company's earnings release offer clues to the business conditions for the period whose results are coming out. This insight is at the core of our proprietary surprise prediction model -- the Zacks Earnings ESP (Expected Surprise Prediction).
The Zacks Earnings ESP compares the Most Accurate Estimate to the Zacks Consensus Estimate for the quarter; the Most Accurate Estimate is a more recent version of the Zacks Consensus EPS estimate. The idea here is that analysts revising their estimates right before an earnings release have the latest information, which could potentially be more accurate than what they and others contributing to the consensus had predicted earlier.
Thus, a positive or negative Earnings ESP reading theoretically indicates the likely deviation of the actual earnings from the consensus estimate. However, the model's predictive power is significant for positive ESP readings only.
A positive Earnings ESP is a strong predictor of an earnings beat, particularly when combined with a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold). Our research shows that stocks with this combination produce a positive surprise nearly 70% of the time, and a solid Zacks Rank actually increases the predictive power of Earnings ESP.
Please note that a negative Earnings ESP reading is not indicative of an earnings miss. Our research shows that it is difficult to predict an earnings beat with any degree of confidence for stocks with negative Earnings ESP readings and/or Zacks Rank of 4 (Sell) or 5 (Strong Sell).
How Have the Numbers Shaped Up for P&G?For P&G, the Most Accurate Estimate is lower than the Zacks Consensus Estimate, suggesting that analysts have recently become bearish on the company's earnings prospects. This has resulted in an Earnings ESP of -0.46%.
On the other hand, the stock currently carries a Zacks Rank of #3.
So, this combination makes it difficult to conclusively predict that P&G will beat the consensus EPS estimate.
Does Earnings Surprise History Hold Any Clue?Analysts often consider to what extent a company has been able to match consensus estimates in the past while calculating their estimates for its future earnings. So, it's worth taking a look at the surprise history for gauging its influence on the upcoming number.
For the last reported quarter, it was expected that P&G would post earnings of $1.41 per share when it actually produced earnings of $1.43, delivering a surprise of +1.42%.
Over the last four quarters, the company has beaten consensus EPS estimates four times.
Bottom LineAn earnings beat or miss may not be the sole basis for a stock moving higher or lower. Many stocks end up losing ground despite an earnings beat due to other factors that disappoint investors. Similarly, unforeseen catalysts help a number of stocks gain despite an earnings miss.
That said, betting on stocks that are expected to beat earnings expectations does increase the odds of success. This is why it's worth checking a company's Earnings ESP and Zacks Rank ahead of its quarterly release. Make sure to utilize our Earnings ESP Filter to uncover the best stocks to buy or sell before they've reported.
P&G doesn't appear a compelling earnings-beat candidate. However, investors should pay attention to other factors too for betting on this stock or staying away from it ahead of its earnings release.
Stay on top of upcoming earnings announcements with the Zacks Earnings Calendar.
Investors are borrowing heavily against their portfolios to boost their returns. Over the past year, margin debt has increased by 49%. That's a bad omen. According to Fundstrat Global Advisors, whenever margin debt has grown more than 45% year-over-year since 1960, the market has declined five out of six times (83%). That's a signal worth watching.
However, while the market is flashing a warning sign, I'm not panicking. Instead, I'm making an action plan to position my portfolio to better weather a potential market storm and capitalize on opportunities that may arise.
Image source: Getty Images.
The warning signs aboundFundstrat found that surging margin debt has historically preceded a market decline. The firm found that the median performance of the S&P 500 (^GSPC -1.30%) following a 40% surge in margin debt is a 4.2% decline over the next 12 months. They also found that the more margin debt rises, the worse the market's subsequent returns over the next 12-month period. One factor is that investors need to quickly unwind their margin debt when the market starts declining, which exacerbates selling.
This signal isn't the only one flashing these days. The CAPE ratio recently hit its second-highest reading on record. Meanwhile, stocks have historically fallen after the Federal Reserve begins a rate-hike cycle (it recently raised rates for the first time in three years).
My action planWhile these warning signs aren't making me bearish, they are making me more cautious. That's why I've been building cash by selling some lower-conviction holdings and being more selective in new investments. I'm focusing on less volatile options, such as high-quality dividend-paying stocks, especially those with long track records of dividend growth.
Data from Ned Davis Research and Hartford Funds shows that dividend growers deliver the highest total returns with the lowest volatility compared to companies that don't grow their dividends and those that don't pay dividends. My favorite way to invest in the highest-quality dividend growth stocks is through the Schwab U.S. Dividend Equity ETF (SCHD +0.85%). The fund holds 100 top dividend stocks screened by several quality characteristics, including five-year dividend growth rate, current yield, and financial strength. The ETF currently offers a 3% yield (based on its trailing 12-month distribution rate) and holds companies that have increased their dividends at an average annual rate of more than 9% over the past five years.
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The Schwab U.S. Dividend Equity ETF's holdings are a who's who of top dividend stocks. For example, its second-largest holding is Procter & Gamble (PG +1.93%) at a 4.3% weighting. The consumer household products giant has increased its dividend for 70 straight years. That more than qualifies it as a Dividend King, a company with 50 or more years of annual dividend increases. Procter & Gamble currently offers a dividend yield approaching 3%, about three times higher than the S&P 500 (1% yield).
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I like P&G's durable qualities so much that I recently added it to my portfolio even though I have some exposure through SCHD. Its combination of durable revenue, attractive valuation, and currently high yield makes it an ideal defensive holding for times like these. Meanwhile, because of its low valuation and high yield, P&G doesn't need to grow very fast in the future to deliver a compelling total return over the long term. It offers a blend of lower-volatility ballast during downturns and ample long-term upside potential.
I'm taking the signals seriouslyI've been an investor and financial writer long enough to know that it's nearly impossible to accurately predict where the market will be a year from now. However, there are enough signals these days to warrant caution, which is why I'm getting more defensive with my portfolio by trimming some lower-conviction positions and focusing on investing in dividend growth stocks broadly through additional investments in SCHD and more targeted by adding high-quality names like P&G. While this won't make my portfolio immune to a market sell-off, it should help cushion the blow without giving up much upside during an eventual recovery. Meanwhile, cash from lower-conviction sales and dividends will provide me with additional capital to shop if there's a meaningful market decline over the next year.
Procter & Gamble (NYSE:PG) shareholders elected all 12 director nominees and approved the company’s auditor appointment and executive compensation plan at the company’s 2026 annual meeting, while rejecting three shareholder proposals.
Shailesh Jejurikar, P&G’s chairman, president and chief executive officer, said the company delivered organic sales and core earnings-per-share growth within its initial guidance ranges despite what he described as a volatile geopolitical, macroeconomic and consumer environment.
For the fiscal year, P&G reported organic sales growth of more than 1% and 1% growth in core earnings per share. On a currency-neutral basis, core EPS was in line with the prior year. Adjusted free cash flow productivity was 100%, Jejurikar said. The company said top-line performance improved sequentially, with organic sales growth moving from one point in the first half of the year to two points in the second half. Nine of 10 product categories and all geographic regions held or increased organic sales during the year, while aggregate global value and volume share trends improved in the second half and exited the year roughly flat.
P&G returned more than $15 billion to shareholders during the fiscal year, including more than $10 billion in dividends and $5 billion in share repurchases, Jejurikar said. The company increased its dividend 3%, marking its 70th consecutive annual dividend increase and its 136th consecutive year of dividend payments.
Dividend Declaration and Voting Results The board declared a quarterly dividend of $1.0885 per share, payable on or after Nov. 16, 2026, to common shareholders of record at the close of business on Oct. 23, 2026. Preferred shareholders of record at the start of business on Oct. 23 will also receive the dividend.
Shareholders approved the election of directors, ratified Deloitte & Touche LLP as P&G’s independent registered public accounting firm, and approved the company’s advisory “Say on Pay” vote on executive compensation.
Three shareholder proposals failed:
A proposal from The Accountability Board seeking to lower the ownership threshold for shareholders to call a special meeting to 15% from 25%. A National Legal and Policy Center proposal seeking a policy to maintain existing eligibility thresholds for shareholders submitting proposals, regardless of potential regulatory changes. A Bahnsen Family Trust proposal requesting annual reporting on charitable contributions. P&G’s board had recommended votes against each shareholder proposal. Susan Whaley, P&G’s chief legal officer and secretary, said final voting results would be reported in a Form 8-K filing with the Securities and Exchange Commission.
Strategy, Innovation and Portfolio Expansion Jejurikar said P&G does not view its recent relative performance as requiring a change in its core strategy. Instead, he said the company is adapting its execution to respond to media fragmentation, changes in the retail landscape and the cumulative impact of inflation.
The company identified four execution interventions: building a deeper consumer-first mindset, transforming brand-building to reduce the path from awareness to purchase, developing holistic retailer partnerships, and pursuing a “stronger core and bigger more” approach to brands and innovation.
Jejurikar cited North American laundry as an example, saying P&G upgraded Tide product lines while launching Tide evo detergent tiles and continuing innovation on Downy Unstopables beads. He said the company is also using connected consumer data to generate insights and accelerate technology development.
Chief Financial Officer Andre Schulten said P&G does not currently foresee a stock split. He said fractional-share investing has made P&G shares accessible at a range of prices, while a stock split would not change the company’s fundamental value and could add administrative costs.
Jejurikar also discussed P&G’s recent acquisition of Thorne, describing the performance and wellness brand as a strategic opportunity in beauty and health. He said Thorne has a loyal consumer base, a portfolio of vitamins, minerals and supplements, healthcare-professional endorsements, attractive margins and a strong top-line growth profile.
Tariffs, Manufacturing and Sustainability Jejurikar said the net impact of tariffs in fiscal 2026 was a $250 million pretax cost, included within a $1.2 billion commodity, foreign-exchange and interest headwind. He said the situation involving Canadian tariffs continued to evolve and that the company would provide more detail during its earnings call later in the month.
The CEO said more than 85% of products P&G sells in the U.S. are made in the U.S. Manufacturing locations are selected based on proximity to consumers and customers, raw-material availability, capacity and cost, he said.
On packaging, Jejurikar said 80% of P&G consumer packaging is designed to be recyclable or reusable, compared with 55% in 2018. The company has reduced virgin petroleum plastic use in consumer packaging by 24% versus 2018, he said, while noting that further progress depends partly on broader supply-chain and recycling infrastructure.
Jejurikar said P&G is applying artificial intelligence in consumer insights, brand building, innovation, supply-chain operations and everyday work. He characterized AI as an “amplifier of human potential” and said the company is focused on helping employees develop skills for an AI-enabled future.
About Procter & Gamble (NYSE:PG) The Procter & Gamble Company (NYSE: PG) is a consumer products company that develops, manufactures and markets branded products used in households and personal care routines. Its portfolio includes products in categories such as beauty, grooming, health care, fabric and home care, and family care.
Major brands associated with Procter & Gamble include Pampers, Tide, Gillette, Head & Shoulders, Pantene, Oral-B, Crest, Olay, Old Spice, Febreze, Mr. Clean, Swiffer and Bounty. The company sells its products through retailers, e-commerce platforms and other distribution channels.
Founded in Cincinnati, Ohio, in 1837 by William Procter and James Gamble, the company has grown into a global consumer goods business serving customers in markets around the world.
CINCINNATI--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE:PG) announced at today's Annual Meeting of Shareholders that the P&G Board of Directors declared a quarterly dividend of $1.0885 per share on the Common Stock and on the Series A and Series B ESOP Convertible Class A Preferred Stock of the Company, payable on or after November 16, 2026 to Common Stock shareholders of record at the close of business on October 23, 2026, and to Series A and Series B ESOP Convertible Class A P.
Procter & Gamble (PG) is stabilizing market share and improving both U.S. and international business trends, supporting a Buy rating. PG's consumer-led innovation and digital marketing are driving user growth, with notable product upgrades and expansion in key markets. Productivity, restructuring, and automation initiatives are offsetting input cost pressures, enabling continued investment in brand growth.
Does Lemonade’s Growth Signal Profits Ahead?Procter & Gamble NYSE: PG shareholders elected all 12 director nominees and approved the company’s auditor appointment and executive compensation plan at the company’s 2026 annual meeting, while rejecting three shareholder proposals.
Shailesh Jejurikar, P&G’s chairman, president and chief executive officer, said the company delivered organic sales and core earnings-per-share growth within its initial guidance ranges despite what he described as a volatile geopolitical, macroeconomic and consumer environment.
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The September Scramble: Find Sanctuary in These 3 Defensive Dividend StocksFor the fiscal year, P&G reported organic sales growth of more than 1% and 1% growth in core earnings per share. On a currency-neutral basis, core EPS was in line with the prior year. Adjusted free cash flow productivity was 100%, Jejurikar said.
The company said top-line performance improved sequentially, with organic sales growth moving from one point in the first half of the year to two points in the second half. Nine of 10 product categories and all geographic regions held or increased organic sales during the year, while aggregate global value and volume share trends improved in the second half and exited the year roughly flat.
These 3 Stock Charts Just Flashed the Dreaded Death Cross PatternP&G returned more than $15 billion to shareholders during the fiscal year, including more than $10 billion in dividends and $5 billion in share repurchases, Jejurikar said. The company increased its dividend 3%, marking its 70th consecutive annual dividend increase and its 136th consecutive year of dividend payments.
Dividend Declaration and Voting Results The board declared a quarterly dividend of $1.0885 per share, payable on or after Nov. 16, 2026, to common shareholders of record at the close of business on Oct. 23, 2026. Preferred shareholders of record at the start of business on Oct. 23 will also receive the dividend.
Shareholders approved the election of directors, ratified Deloitte & Touche LLP as P&G’s independent registered public accounting firm, and approved the company’s advisory “Say on Pay” vote on executive compensation.
Three shareholder proposals failed:
A proposal from The Accountability Board seeking to lower the ownership threshold for shareholders to call a special meeting to 15% from 25%. A National Legal and Policy Center proposal seeking a policy to maintain existing eligibility thresholds for shareholders submitting proposals, regardless of potential regulatory changes. A Bahnsen Family Trust proposal requesting annual reporting on charitable contributions. P&G’s board had recommended votes against each shareholder proposal. Susan Whaley, P&G’s chief legal officer and secretary, said final voting results would be reported in a Form 8-K filing with the Securities and Exchange Commission.
Strategy, Innovation and Portfolio Expansion Jejurikar said P&G does not view its recent relative performance as requiring a change in its core strategy. Instead, he said the company is adapting its execution to respond to media fragmentation, changes in the retail landscape and the cumulative impact of inflation.
The company identified four execution interventions: building a deeper consumer-first mindset, transforming brand-building to reduce the path from awareness to purchase, developing holistic retailer partnerships, and pursuing a “stronger core and bigger more” approach to brands and innovation.
Jejurikar cited North American laundry as an example, saying P&G upgraded Tide product lines while launching Tide evo detergent tiles and continuing innovation on Downy Unstopables beads. He said the company is also using connected consumer data to generate insights and accelerate technology development.
Chief Financial Officer Andre Schulten said P&G does not currently foresee a stock split. He said fractional-share investing has made P&G shares accessible at a range of prices, while a stock split would not change the company’s fundamental value and could add administrative costs.
Jejurikar also discussed P&G’s recent acquisition of Thorne, describing the performance and wellness brand as a strategic opportunity in beauty and health. He said Thorne has a loyal consumer base, a portfolio of vitamins, minerals and supplements, healthcare-professional endorsements, attractive margins and a strong top-line growth profile.
Tariffs, Manufacturing and Sustainability Jejurikar said the net impact of tariffs in fiscal 2026 was a $250 million pretax cost, included within a $1.2 billion commodity, foreign-exchange and interest headwind. He said the situation involving Canadian tariffs continued to evolve and that the company would provide more detail during its earnings call later in the month.
The CEO said more than 85% of products P&G sells in the U.S. are made in the U.S. Manufacturing locations are selected based on proximity to consumers and customers, raw-material availability, capacity and cost, he said.
On packaging, Jejurikar said 80% of P&G consumer packaging is designed to be recyclable or reusable, compared with 55% in 2018. The company has reduced virgin petroleum plastic use in consumer packaging by 24% versus 2018, he said, while noting that further progress depends partly on broader supply-chain and recycling infrastructure.
Jejurikar said P&G is applying artificial intelligence in consumer insights, brand building, innovation, supply-chain operations and everyday work. He characterized AI as an “amplifier of human potential” and said the company is focused on helping employees develop skills for an AI-enabled future.
About Procter & Gamble (NYSE:PG)The Procter & Gamble Company NYSE: PG is a consumer products company that develops, manufactures and markets branded products used in households and personal care routines. Its portfolio includes products in categories such as beauty, grooming, health care, fabric and home care, and family care.
Major brands associated with Procter & Gamble include Pampers, Tide, Gillette, Head & Shoulders, Pantene, Oral-B, Crest, Olay, Old Spice, Febreze, Mr. Clean, Swiffer and Bounty. The company sells its products through retailers, e-commerce platforms and other distribution channels.
Founded in Cincinnati, Ohio, in 1837 by William Procter and James Gamble, the company has grown into a global consumer goods business serving customers in markets around the world.
This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected].
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In the latest trading session, Procter & Gamble (PG - Free Report) closed at $153.20, marking a +1.3% move from the previous day. The stock outperformed the S&P 500, which registered a daily loss of 0.06%. Meanwhile, the Dow gained 0.38%, and the Nasdaq, a tech-heavy index, lost 0.44%.
Shares of the world's largest consumer products maker have appreciated by 4.1% over the course of the past month, outperforming the Consumer Staples sector's loss of 0.73%, and the S&P 500's gain of 2.36%.
The investment community will be closely monitoring the performance of Procter & Gamble in its forthcoming earnings report. The company is scheduled to release its earnings on October 22, 2026. The company's earnings per share (EPS) are projected to be $1.89, reflecting a 5.03% decrease from the same quarter last year. Our most recent consensus estimate is calling for quarterly revenue of $22.7 billion, up 1.39% from the year-ago period.
Looking at the full year, the Zacks Consensus Estimates suggest analysts are expecting earnings of $6.98 per share and revenue of $88.67 billion. These totals would mark changes of +1.31% and +1.88%, respectively, from last year.
Investors might also notice recent changes to analyst estimates for Procter & Gamble. Recent revisions tend to reflect the latest near-term business trends. With this in mind, we can consider positive estimate revisions a sign of optimism about the business outlook.
Empirical research indicates that these revisions in estimates have a direct correlation with impending stock price performance. Investors can capitalize on this by using the Zacks Rank. This model considers these estimate changes and provides a simple, actionable rating system.
The Zacks Rank system, ranging from #1 (Strong Buy) to #5 (Strong Sell), possesses a remarkable history of outdoing, externally audited, with #1 stocks returning an average annual gain of +25% since 1988. Over the past month, the Zacks Consensus EPS estimate has moved 0.04% lower. Procter & Gamble currently has a Zacks Rank of #3 (Hold).
Investors should also note Procter & Gamble's current valuation metrics, including its Forward P/E ratio of 21.66. This valuation marks a premium compared to its industry average Forward P/E of 19.76.
We can also see that PG currently has a PEG ratio of 3.76. The PEG ratio bears resemblance to the frequently used P/E ratio, but this parameter also includes the company's expected earnings growth trajectory. As of the close of trade yesterday, the Consumer Products - Staples industry held an average PEG ratio of 2.52.
The Consumer Products - Staples industry is part of the Consumer Staples sector. With its current Zacks Industry Rank of 184, this industry ranks in the bottom 26% of all industries, numbering over 250.
The Zacks Industry Rank gauges the strength of our industry groups by measuring the average Zacks Rank of the individual stocks within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
Don't forget to use Zacks.com to keep track of all these stock-moving metrics, and others, in the upcoming trading sessions.
Procter & Gamble (PG - Free Report) has recently been on Zacks.com's list of the most searched stocks. Therefore, you might want to consider some of the key factors that could influence the stock's performance in the near future.
Over the past month, shares of this world's largest consumer products maker have returned +4.1%, compared to the Zacks S&P 500 composite's +2.4% change. During this period, the Zacks Consumer Products - Staples industry, which P&G falls in, has gained 3.1%. The key question now is: What could be the stock's future direction?
Although media reports or rumors about a significant change in a company's business prospects usually cause its stock to trend and lead to an immediate price change, there are always certain fundamental factors that ultimately drive the buy-and-hold decision.
Earnings Estimate RevisionsHere at Zacks, we prioritize appraising the change in the projection of a company's future earnings over anything else. That's because we believe the present value of its future stream of earnings is what determines the fair value for its stock.
We essentially look at how sell-side analysts covering the stock are revising their earnings estimates to reflect the impact of the latest business trends. And if earnings estimates go up for a company, the fair value for its stock goes up. A higher fair value than the current market price drives investors' interest in buying the stock, leading to its price moving higher. This is why empirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock price movements.
For the current quarter, P&G is expected to post earnings of $1.89 per share, indicating a change of -5% from the year-ago quarter. The Zacks Consensus Estimate has changed -0.1% over the last 30 days.
For the current fiscal year, the consensus earnings estimate of $6.98 points to a change of +1.3% from the prior year. Over the last 30 days, this estimate has remained unchanged.
For the next fiscal year, the consensus earnings estimate of $7.42 indicates a change of +6.2% from what P&G is expected to report a year ago. Over the past month, the estimate has remained unchanged.
Having a strong externally audited track record, our proprietary stock rating tool, the Zacks Rank, offers a more conclusive picture of a stock's price direction in the near term, since it effectively harnesses the power of earnings estimate revisions. Due to the size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, P&G is rated Zacks Rank #3 (Hold).
The chart below shows the evolution of the company's forward 12-month consensus EPS estimate:
12 Month EPS
Revenue Growth ForecastWhile earnings growth is arguably the most superior indicator of a company's financial health, nothing happens as such if a business isn't able to grow its revenues. After all, it's nearly impossible for a company to increase its earnings for an extended period without increasing its revenues. So, it's important to know a company's potential revenue growth.
For P&G, the consensus sales estimate for the current quarter of $22.7 billion indicates a year-over-year change of +1.4%. For the current and next fiscal years, $88.67 billion and $91.05 billion estimates indicate +1.9% and +2.7% changes, respectively.
Last Reported Results and Surprise HistoryP&G reported revenues of $21.2 billion in the last reported quarter, representing a year-over-year change of +1.5%. EPS of $1.43 for the same period compares with $1.48 a year ago.
Compared to the Zacks Consensus Estimate of $21.36 billion, the reported revenues represent a surprise of -0.73%. The EPS surprise was +1.42%.
The company beat consensus EPS estimates in each of the trailing four quarters. The company topped consensus revenue estimates two times over this period.
ValuationNo investment decision can be efficient without considering a stock's valuation. Whether a stock's current price rightly reflects the intrinsic value of the underlying business and the company's growth prospects is an essential determinant of its future price performance.
While comparing the current values of a company's valuation multiples, such as price-to-earnings (P/E), price-to-sales (P/S), and price-to-cash flow (P/CF), with its own historical values helps determine whether its stock is fairly valued, overvalued, or undervalued, comparing the company relative to its peers on these parameters gives a good sense of the reasonability of the stock's price.
The Zacks Value Style Score (part of the Zacks Style Scores system), which pays close attention to both traditional and unconventional valuation metrics to grade stocks from A to F (an A is better than a B; a B is better than a C; and so on), is pretty helpful in identifying whether a stock is overvalued, rightly valued, or temporarily undervalued.
P&G is graded D on this front, indicating that it is trading at a premium to its peers. Click here to see the values of some of the valuation metrics that have driven this grade.
Bottom LineThe facts discussed here and much other information on Zacks.com might help determine whether or not it's worthwhile paying attention to the market buzz about P&G. However, its Zacks Rank #3 does suggest that it may perform in line with the broader market in the near term.
Procter & Gamble (PG - Free Report) closed the most recent trading day at $148.41, moving +1.69% from the previous trading session. The stock outperformed the S&P 500, which registered a daily gain of 0.58%. Meanwhile, the Dow experienced a rise of 0.49%, and the technology-dominated Nasdaq saw an increase of 0.45%.
Shares of the world's largest consumer products maker have depreciated by 0.34% over the course of the past month, outperforming the Consumer Staples sector's loss of 4.89%, and lagging the S&P 500's gain of 0.84%.
The investment community will be paying close attention to the earnings performance of Procter & Gamble in its upcoming release. The company is slated to reveal its earnings on October 22, 2026. The company is predicted to post an EPS of $1.89, indicating a 5.03% decline compared to the equivalent quarter last year. Alongside, our most recent consensus estimate is anticipating revenue of $22.68 billion, indicating a 1.33% upward movement from the same quarter last year.
Looking at the full year, the Zacks Consensus Estimates suggest analysts are expecting earnings of $6.98 per share and revenue of $88.67 billion. These totals would mark changes of +1.31% and +1.88%, respectively, from last year.
It's also important for investors to be aware of any recent modifications to analyst estimates for Procter & Gamble. These latest adjustments often mirror the shifting dynamics of short-term business patterns. Consequently, upward revisions in estimates express analysts' positivity towards the business operations and its ability to generate profits.
Empirical research indicates that these revisions in estimates have a direct correlation with impending stock price performance. To exploit this, we've formed the Zacks Rank, a quantitative model that includes these estimate changes and presents a viable rating system.
Ranging from #1 (Strong Buy) to #5 (Strong Sell), the Zacks Rank system has a proven, outside-audited track record of outperformance, with #1 stocks returning an average of +25% annually since 1988. Over the past month, the Zacks Consensus EPS estimate has shifted 0.04% downward. Procter & Gamble is currently sporting a Zacks Rank of #3 (Hold).
In terms of valuation, Procter & Gamble is presently being traded at a Forward P/E ratio of 20.9. This valuation marks a premium compared to its industry average Forward P/E of 19.41.
We can additionally observe that PG currently boasts a PEG ratio of 3.62. Comparable to the widely accepted P/E ratio, the PEG ratio also accounts for the company's projected earnings growth. The Consumer Products - Staples industry had an average PEG ratio of 2.46 as trading concluded yesterday.
The Consumer Products - Staples industry is part of the Consumer Staples sector. Currently, this industry holds a Zacks Industry Rank of 195, positioning it in the bottom 21% of all 250+ industries.
The Zacks Industry Rank assesses the strength of our separate industry groups by calculating the average Zacks Rank of the individual stocks contained within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
Don't forget to use Zacks.com to keep track of all these stock-moving metrics, and others, in the upcoming trading sessions.
CINCINNATI--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE: PG) will webcast its 2026 Annual Meeting of Shareholders, held virtually via a live audio webcast on Tuesday, October 13, 2026, at 9:00 a.m. Eastern Time at: www.virtualshareholdermeeting.com/PG2026. Media and investors may access the live webcast beginning at 8:45 a.m., approximately 15 minutes before the annual meeting's 9:00 a.m. start time. The webcast will also be available for replay. For information on meeting business.
Eastern Bank lowered its holdings in shares of Procter & Gamble Company (The) (NYSE:PG – Free Report) by 5.7% in the 3rd quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The fund owned 402,740 shares of the company’s stock after selling 24,366 shares during the quarter. Eastern Bank’s holdings in Procter & Gamble were worth $58,510,000 as of its most recent filing with the Securities & Exchange Commission.
A number of other hedge funds and other institutional investors have also added to or reduced their stakes in PG. Greenwich Wealth Management LLC boosted its stake in shares of Procter & Gamble by 5.4% during the 2nd quarter. Greenwich Wealth Management LLC now owns 6,786 shares of the company’s stock worth $995,000 after acquiring an additional 350 shares during the last quarter. QRG Capital Management Inc. increased its position in Procter & Gamble by 8.2% in the second quarter. QRG Capital Management Inc. now owns 370,300 shares of the company’s stock worth $54,301,000 after buying an additional 28,048 shares in the last quarter. Envestnet Portfolio Solutions Inc. lifted its position in shares of Procter & Gamble by 18.2% during the 2nd quarter. Envestnet Portfolio Solutions Inc. now owns 175,489 shares of the company’s stock valued at $25,724,000 after buying an additional 26,959 shares in the last quarter. State Street Corp increased its holdings in Procter & Gamble by 1.0% in the 2nd quarter. State Street Corp now owns 102,216,308 shares of the company’s stock worth $14,988,999,000 after acquiring an additional 965,461 shares in the last quarter. Finally, Security National Bank of Sioux City Iowa IA purchased a new position in Procter & Gamble during the second quarter valued at approximately $177,000. 65.77% of the stock is owned by hedge funds and other institutional investors.
Procter & Gamble Trading Up 0.4% PG stock traded up $0.61 during midday trading on Monday, reaching $145.52. 2,287,735 shares of the company traded hands, compared to its average volume of 9,643,559. The firm has a market capitalization of $337.99 billion, a price-to-earnings ratio of 21.99, a P/E/G ratio of 3.60 and a beta of 0.39. Procter & Gamble Company has a 52-week low of $137.62 and a 52-week high of $167.25. The business has a 50 day moving average of $145.73 and a 200-day moving average of $146.00. The company has a debt-to-equity ratio of 0.43, a quick ratio of 0.47 and a current ratio of 0.68.
Procter & Gamble (NYSE:PG – Get Free Report) last issued its earnings results on Wednesday, July 29th. The company reported $1.43 EPS for the quarter, topping analysts’ consensus estimates of $1.41 by $0.02. The business had revenue of $21.20 billion for the quarter, compared to the consensus estimate of $21.38 billion. Procter & Gamble had a net margin of 18.44% and a return on equity of 31.36%. The company’s revenue for the quarter was up 1.5% compared to the same quarter last year. During the same period in the prior year, the firm earned $1.48 EPS. Procter & Gamble has set its FY 2027 guidance at 6.890-7.110 EPS. As a group, sell-side analysts expect that Procter & Gamble Company will post 6.98 earnings per share for the current fiscal year. Procter & Gamble Announces Dividend The firm also recently disclosed a quarterly dividend, which was paid on Monday, August 17th. Investors of record on Friday, July 24th were issued a dividend of $1.0885 per share. This represents a $4.35 annualized dividend and a yield of 3.0%. The ex-dividend date of this dividend was Friday, July 24th. Procter & Gamble’s dividend payout ratio (DPR) is presently 65.71%.
Wall Street Analyst Weigh In PG has been the topic of a number of recent analyst reports. Bank of America decreased their price target on Procter & Gamble from $170.00 to $166.00 and set a “buy” rating on the stock in a report on Friday, July 10th. Argus downgraded shares of Procter & Gamble from a “buy” rating to a “hold” rating in a report on Friday, August 7th. JPMorgan Chase & Co. dropped their target price on shares of Procter & Gamble from $164.00 to $162.00 and set an “overweight” rating for the company in a research report on Thursday, July 16th. Jefferies Financial Group lifted their price target on shares of Procter & Gamble from $177.00 to $179.00 and gave the company a “buy” rating in a report on Friday, June 26th. Finally, Weiss Ratings reissued a “hold (c)” rating on shares of Procter & Gamble in a report on Monday, September 21st. Thirteen analysts have rated the stock with a Buy rating and ten have issued a Hold rating to the stock. According to MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $161.55.
View Our Latest Research Report on Procter & Gamble
Insider Buying and Selling In other Procter & Gamble news, insider Marc Pritchard sold 4,030 shares of the company’s stock in a transaction on Thursday, August 20th. The stock was sold at an average price of $143.79, for a total transaction of $579,473.70. Following the completion of the sale, the insider owned 187,001 shares in the company, valued at $26,888,873.79. This represents a 2.11% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, insider Susan Whaley sold 2,238 shares of Procter & Gamble stock in a transaction on Thursday, August 20th. The shares were sold at an average price of $143.79, for a total value of $321,802.02. Following the completion of the transaction, the insider owned 26,989 shares in the company, valued at $3,880,748.31. This represents a 7.66% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold 6,627 shares of company stock valued at $953,417 over the last 90 days. Corporate insiders own 0.23% of the company’s stock.
Procter & Gamble Profile (Free Report)
The Procter & Gamble Company (NYSE: PG) is a consumer products company that develops, manufactures and markets branded products used in households and personal care routines. Its portfolio includes products in categories such as beauty, grooming, health care, fabric and home care, and family care.
Major brands associated with Procter & Gamble include Pampers, Tide, Gillette, Head & Shoulders, Pantene, Oral-B, Crest, Olay, Old Spice, Febreze, Mr. Clean, Swiffer and Bounty. The company sells its products through retailers, e-commerce platforms and other distribution channels.
Founded in Cincinnati, Ohio, in 1837 by William Procter and James Gamble, the company has grown into a global consumer goods business serving customers in markets around the world.
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Procter & Gamble (PG - Free Report) has recently been on Zacks.com's list of the most searched stocks. Therefore, you might want to consider some of the key factors that could influence the stock's performance in the near future.
Shares of this world's largest consumer products maker have returned +1.4% over the past month versus the Zacks S&P 500 composite's -0.4% change. The Zacks Consumer Products - Staples industry, to which P&G belongs, has lost 1.6% over this period. Now the key question is: Where could the stock be headed in the near term?
While media releases or rumors about a substantial change in a company's business prospects usually make its stock 'trending' and lead to an immediate price change, there are always some fundamental facts that eventually dominate the buy-and-hold decision-making.
Revisions to Earnings EstimatesRather than focusing on anything else, we at Zacks prioritize evaluating the change in a company's earnings projection. This is because we believe the fair value for its stock is determined by the present value of its future stream of earnings.
We essentially look at how sell-side analysts covering the stock are revising their earnings estimates to reflect the impact of the latest business trends. And if earnings estimates go up for a company, the fair value for its stock goes up. A higher fair value than the current market price drives investors' interest in buying the stock, leading to its price moving higher. This is why empirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock price movements.
For the current quarter, P&G is expected to post earnings of $1.89 per share, indicating a change of -5% from the year-ago quarter. The Zacks Consensus Estimate remained unchanged over the last 30 days.
The consensus earnings estimate of $6.99 for the current fiscal year indicates a year-over-year change of +1.5%. This estimate has changed +0.1% over the last 30 days.
For the next fiscal year, the consensus earnings estimate of $7.42 indicates a change of +6.2% from what P&G is expected to report a year ago. Over the past month, the estimate has changed +0.1%.
With an impressive externally audited track record, our proprietary stock rating tool -- the Zacks Rank -- is a more conclusive indicator of a stock's near-term price performance, as it effectively harnesses the power of earnings estimate revisions. The size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, has resulted in a Zacks Rank #3 (Hold) for P&G.
The chart below shows the evolution of the company's forward 12-month consensus EPS estimate:
12 Month EPS
Revenue Growth ForecastWhile earnings growth is arguably the most superior indicator of a company's financial health, nothing happens as such if a business isn't able to grow its revenues. After all, it's nearly impossible for a company to increase its earnings for an extended period without increasing its revenues. So, it's important to know a company's potential revenue growth.
In the case of P&G, the consensus sales estimate of $22.68 billion for the current quarter points to a year-over-year change of +1.3%. The $88.63 billion and $91 billion estimates for the current and next fiscal years indicate changes of +1.8% and +2.7%, respectively.
Last Reported Results and Surprise HistoryP&G reported revenues of $21.2 billion in the last reported quarter, representing a year-over-year change of +1.5%. EPS of $1.43 for the same period compares with $1.48 a year ago.
Compared to the Zacks Consensus Estimate of $21.36 billion, the reported revenues represent a surprise of -0.73%. The EPS surprise was +1.42%.
The company beat consensus EPS estimates in each of the trailing four quarters. The company topped consensus revenue estimates two times over this period.
ValuationWithout considering a stock's valuation, no investment decision can be efficient. In predicting a stock's future price performance, it's crucial to determine whether its current price correctly reflects the intrinsic value of the underlying business and the company's growth prospects.
While comparing the current values of a company's valuation multiples, such as price-to-earnings (P/E), price-to-sales (P/S), and price-to-cash flow (P/CF), with its own historical values helps determine whether its stock is fairly valued, overvalued, or undervalued, comparing the company relative to its peers on these parameters gives a good sense of the reasonability of the stock's price.
The Zacks Value Style Score (part of the Zacks Style Scores system), which pays close attention to both traditional and unconventional valuation metrics to grade stocks from A to F (an A is better than a B; a B is better than a C; and so on), is pretty helpful in identifying whether a stock is overvalued, rightly valued, or temporarily undervalued.
P&G is graded D on this front, indicating that it is trading at a premium to its peers. Click here to see the values of some of the valuation metrics that have driven this grade.
ConclusionThe facts discussed here and much other information on Zacks.com might help determine whether or not it's worthwhile paying attention to the market buzz about P&G. However, its Zacks Rank #3 does suggest that it may perform in line with the broader market in the near term.
Procter & Gamble (PG - Free Report) closed the most recent trading day at $148.95, moving +1.86% from the previous trading session. The stock outpaced the S&P 500's daily loss of 0.77%. On the other hand, the Dow registered a loss of 0.67%, and the technology-centric Nasdaq decreased by 0.92%.
Shares of the world's largest consumer products maker witnessed a gain of 1.7% over the previous month, beating the performance of the Consumer Staples sector with its loss of 4.83%, and the S&P 500's gain of 0.96%.
Analysts and investors alike will be keeping a close eye on the performance of Procter & Gamble in its upcoming earnings disclosure. The company's earnings report is set to go public on October 22, 2026. In that report, analysts expect Procter & Gamble to post earnings of $1.89 per share. This would mark a year-over-year decline of 5.03%. At the same time, our most recent consensus estimate is projecting a revenue of $22.68 billion, reflecting a 1.33% rise from the equivalent quarter last year.
For the entire fiscal year, the Zacks Consensus Estimates are projecting earnings of $6.99 per share and a revenue of $88.63 billion, representing changes of +1.45% and +1.84%, respectively, from the prior year.
Any recent changes to analyst estimates for Procter & Gamble should also be noted by investors. These latest adjustments often mirror the shifting dynamics of short-term business patterns. As such, positive estimate revisions reflect analyst optimism about the business and profitability.
Our research shows that these estimate changes are directly correlated with near-term stock prices. Investors can capitalize on this by using the Zacks Rank. This model considers these estimate changes and provides a simple, actionable rating system.
The Zacks Rank system, which varies between #1 (Strong Buy) and #5 (Strong Sell), carries an impressive track record of exceeding expectations, confirmed by external audits, with stocks at #1 delivering an average annual return of +25% since 1988. Over the past month, the Zacks Consensus EPS estimate has shifted 0.04% upward. Procter & Gamble presently features a Zacks Rank of #3 (Hold).
In terms of valuation, Procter & Gamble is currently trading at a Forward P/E ratio of 20.93. This signifies a premium in comparison to the average Forward P/E of 19.13 for its industry.
We can also see that PG currently has a PEG ratio of 3.63. This popular metric is similar to the widely-known P/E ratio, with the difference being that the PEG ratio also takes into account the company's expected earnings growth rate. As the market closed yesterday, the Consumer Products - Staples industry was having an average PEG ratio of 2.52.
The Consumer Products - Staples industry is part of the Consumer Staples sector. This industry, currently bearing a Zacks Industry Rank of 182, finds itself in the bottom 27% echelons of all 250+ industries.
The Zacks Industry Rank evaluates the power of our distinct industry groups by determining the average Zacks Rank of the individual stocks forming the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
Keep in mind to rely on Zacks.com to watch all these stock-impacting metrics, and more, in the succeeding trading sessions.
Key Takeaways PG's China Baby Care returned to No. 1 after six straight quarters of double-digit organic sales growth.Premium diapers and silk materials are helping Pampers improve softness, comfort and skin protection.PG gained nearly 5 points of China Baby Care value share, while Greater China organic sales rose 4%. The Procter & Gamble Company’s (PG - Free Report) Baby Care business in China is showing a notable recovery, supported by premium and super-premium innovation tailored to local consumer preferences. The company has focused on delivering stronger product performance around softness, comfort, dryness and skin protection, while also improving how those benefits are communicated to consumers. These efforts have helped strengthen the Pampers proposition in a market where consumers have become more selective about value and product efficacy. The improvement is especially important because China has been a difficult market for PG in recent years, making the latest Baby Care momentum a meaningful part of the company’s broader recovery in the region.
The progress is visible in the numbers. PG said its China Baby Care business has delivered double-digit organic sales growth in each of the past six quarters and gained nearly 5 points of value share over that period. The business has also returned to the No. 1 position in China Baby Care, while Greater China organic sales increased 4% in the latest quarter. A key contributor has been innovation in premium diapers, including products using silk materials designed to improve skin comfort and protection. The company also noted that Baby Care has become one of the strongest-performing categories within its China portfolio, helping support broader share gains in the market.
Looking ahead, sustaining this momentum will depend on PG’s ability to keep raising the innovation bar while maintaining a strong value proposition for increasingly discerning Chinese consumers. The company is emphasizing noticeable product performance, premiumization and stronger execution across both physical stores and digital channels. Procter & Gamble has already highlighted that its China recovery is becoming more broad-based from a channel perspective, with improving positions in offline retail, pure-play e-commerce and social-commerce platforms. If Baby Care continues to gain users through differentiated innovation and stronger consumer engagement, the category could remain an important driver of the company’s China growth momentum in fiscal 2027.
Church & Dwight Growth vs. Colgate’s Brand StrengthChurch & Dwight’s (CHD - Free Report) volume-led growth and Colgate-Palmolive’s (CL - Free Report) pricing, innovation and category leadership highlight resilient momentum across the consumer staples space.
Church & Dwight is seeing stronger underlying momentum following its strategic portfolio actions, with volume-led organic growth and margin expansion supporting performance. In the second quarter of 2026, organic sales advanced 5.8%, including 5.1% growth in the Domestic business and 9.1% growth internationally. Adjusted gross margin expanded 40 basis points to 45.4%, while cash from operations increased 24.3%. Reflecting stronger-than-expected trends, CHD raised its 2026 organic sales growth outlook to 4%-5% from 3%-4% and now expects adjusted gross margin expansion of 100-120 basis points. Continued brand investment, productivity and international expansion remain important drivers of its growth trajectory.
Colgate continues to benefit from broad-based organic growth, strong pricing execution and improving volume trends, supported by its focus on premium, science-led innovation and higher brand investment. In the second quarter of 2026, organic sales increased 2.4%, while organic volume rose 0.8%. Growth remained particularly strong in Latin America and Asia Pacific, while North America stayed under pressure. Gross margin expanded 140 basis points to 61.5%, aided by productivity savings and pricing, while base business EPS increased 8%. CL also maintained its global leadership in toothpaste and manual toothbrushes, with year-to-date market shares of 41.3% and 32.7%, respectively.
PG’s Price Performance, Valuation & EstimatesProcter & Gamble’s shares have lost 1.5% in the past three months compared with the industry’s 2.4% fall.
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From a valuation standpoint, PG trades at a forward price-to-earnings ratio of 20.62X compared with the industry’s average of 18.34X.
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The Zacks Consensus Estimate for PG’s fiscal 2026 and 2027 EPS indicates year-over-year growth of 1.5% and 6.2%, respectively. The company’s EPS estimates for fiscal 2026 and 2027 have remained stable in the past seven days.
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Procter & Gamble currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Procter & Gamble (PG +0.38%) isn't turning heads as a high-potential investment opportunity. But it's a hugely profitable business with staying power. And that can attract a specific type of investor.
If you invest $100 in this consumer staples stock every month, here's the passive dividend income it could generate over 10 years.
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Procter & Gamble currently pays a dividend yield of 2.96%. After 10 years, you'd have invested a total of $12,000 in this stock. Over that time, this company can bring in about $1,951 in cumulative income over a decade.
This is a rough calculation. And it excludes two key variables that make the estimate much more complex and unknown.
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This exercise doesn't take into account dividend increases. Higher payouts can further boost returns. Procter & Gamble has raised its quarterly dividend for 70 straight years. In the past decade, the payout has grown by 63%.
And changes in the stock price also play a huge role. Each month, that $100 allocation can buy more or less shares depending on market fluctuations. But in the last 10 years, Procter & Gamble's stock has risen by 67% (as of Sept. 24). It's reasonable to assume that steady appreciation could continue.
At the end of the day, what matters for prospective investors is that they can earn a healthy income stream from this company.
Neil Patel has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.
