Mattel ve třetím čtvrtletí očekává zisk 0,99 USD na akcii, což představuje meziroční nárůst o 11,2 %, a tržby ve výši 1,85 miliardy USD, meziročně vyšší o 6,8 %.
Mattel (MAT - Free Report) is expected to deliver a year-over-year increase in earnings on higher revenues when it reports results for the quarter ended September 2026. This widely-known consensus outlook gives a good sense of the company's earnings picture, but how the actual results compare to these estimates is a powerful factor that could impact its near-term stock price.
The stock might move higher if these key numbers top expectations in the upcoming earnings report. On the other hand, if they miss, the stock may move lower.
While the sustainability of the immediate price change and future earnings expectations will mostly depend on management's discussion of business conditions on the earnings call, it's worth handicapping the probability of a positive EPS surprise.
Zacks Consensus EstimateThis toy maker is expected to post quarterly earnings of $0.99 per share in its upcoming report, which represents a year-over-year change of +11.2%.
Revenues are expected to be $1.85 billion, up 6.8% from the year-ago quarter.
Estimate Revisions TrendThe consensus EPS estimate for the quarter has been revised 19.15% higher over the last 30 days to the current level. This is essentially a reflection of how the covering analysts have collectively reassessed their initial estimates over this period.
Investors should keep in mind that an aggregate change may not always reflect the direction of estimate revisions by each of the covering analysts.
Price, Consensus and EPS Surprise
Earnings WhisperEstimate revisions ahead of a company's earnings release offer clues to the business conditions for the period whose results are coming out. This insight is at the core of our proprietary surprise prediction model -- the Zacks Earnings ESP (Expected Surprise Prediction).
The Zacks Earnings ESP compares the Most Accurate Estimate to the Zacks Consensus Estimate for the quarter; the Most Accurate Estimate is a more recent version of the Zacks Consensus EPS estimate. The idea here is that analysts revising their estimates right before an earnings release have the latest information, which could potentially be more accurate than what they and others contributing to the consensus had predicted earlier.
Thus, a positive or negative Earnings ESP reading theoretically indicates the likely deviation of the actual earnings from the consensus estimate. However, the model's predictive power is significant for positive ESP readings only.
A positive Earnings ESP is a strong predictor of an earnings beat, particularly when combined with a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold). Our research shows that stocks with this combination produce a positive surprise nearly 70% of the time, and a solid Zacks Rank actually increases the predictive power of Earnings ESP.
Please note that a negative Earnings ESP reading is not indicative of an earnings miss. Our research shows that it is difficult to predict an earnings beat with any degree of confidence for stocks with negative Earnings ESP readings and/or Zacks Rank of 4 (Sell) or 5 (Strong Sell).
How Have the Numbers Shaped Up for Mattel?For Mattel, the Most Accurate Estimate is lower than the Zacks Consensus Estimate, suggesting that analysts have recently become bearish on the company's earnings prospects. This has resulted in an Earnings ESP of -22.03%.
On the other hand, the stock currently carries a Zacks Rank of #3.
So, this combination makes it difficult to conclusively predict that Mattel will beat the consensus EPS estimate.
Does Earnings Surprise History Hold Any Clue?Analysts often consider to what extent a company has been able to match consensus estimates in the past while calculating their estimates for its future earnings. So, it's worth taking a look at the surprise history for gauging its influence on the upcoming number.
For the last reported quarter, it was expected that Mattel would post earnings of $0.03 per share when it actually produced earnings of $0.01, delivering a surprise of -66.67%.
Over the last four quarters, the company has beaten consensus EPS estimates just once.
Bottom LineAn earnings beat or miss may not be the sole basis for a stock moving higher or lower. Many stocks end up losing ground despite an earnings beat due to other factors that disappoint investors. Similarly, unforeseen catalysts help a number of stocks gain despite an earnings miss.
That said, betting on stocks that are expected to beat earnings expectations does increase the odds of success. This is why it's worth checking a company's Earnings ESP and Zacks Rank ahead of its quarterly release. Make sure to utilize our Earnings ESP Filter to uncover the best stocks to buy or sell before they've reported.
Mattel doesn't appear a compelling earnings-beat candidate. However, investors should pay attention to other factors too for betting on this stock or staying away from it ahead of its earnings release.
Stay on top of upcoming earnings announcements with the Zacks Earnings Calendar.
Ariel Investments, držitel 5,4 % podílu ve společnosti Mattel, vyzval její správní radu k prodeji či jiným strategickým opatřením; zájem společnosti Authentic Brands Group by mohl firmu ocenit nejméně na 6 miliard USD.
Ariel Investments, a major shareholder in Mattel, Inc (NASDAQ:MAT), is urging the Barbie maker to consider a sale or other strategic alternatives as the company struggles to revive its business.
John Rogers, Ariel’s chairman and co-chief executive, told Mattel’s board that a strategic buyer could pay a significant premium to the company’s current share price, Reuters reported, citing a letter seen by the news agency.
The Wall Street Journal also reported that Ariel, which owns a 5.4% stake in Mattel, believes the company’s shares remain significantly undervalued under its current structure.
Rogers said Mattel should consider options including the sale of significant assets, a merger or an outright sale, with potential buyers including entertainment companies, other toy companies and private equity firms.
The latest pressure follows takeover interest from Authentic Brands Group, the brand licensing company, which has been reported to be considering an offer that could value Mattel at about $6 billion or more.
Mattel shares rose sharply after the takeover interest was reported last week, but the stock has remained under pressure this year as the company works to revive sales and profitability.
The company’s performance had improved following the success of the 2023 Barbie film, but operating income has subsequently fallen for six consecutive quarters, according to Reuters.
Mattel is also undergoing a leadership transition, with Roger Lynch appointed chief executive after Ynon Kreiz stepped down to become co-chief executive of Paramount Skydance following its merger with Warner Bros Discovery.
Mattel said its board and management would consider the views expressed in Ariel’s letter alongside those of other shareholders while acting in the interests of all investors.
The renewed sale discussion adds pressure on Lynch as he prepares to lead Mattel through a turnaround while shareholders weigh whether the company can create greater value independently or through a transaction.
Authentic Brands Group podle Reuters oslovila Mattel s nabídkou na převzetí, která by mohla ocenit výrobce Barbie na zhruba 6 miliard USD nebo více. Akcie Mattel po zprávě uzavřely o 18 % výše.
Mattel (MAT.O) has been approached by Authentic Brands Group for a takeover that could value the Barbie maker at around $6 billion or more, a source familiar with the matter told Reuters on Thursday.
Authentic Brands was discussing a more than $20-a-share takeover interest, according to the source. Shares of Mattel, which has a market capitalization of about $3.62 billion, closed up about 18% at $15.04 following the news, which was first reported by the Wall Street Journal earlier in the day.
There is no guarantee that Mattel will be open to Authentic Brands' offer, and there is no formal sale process ongoing for the company, the source said.
Mattel declined to comment, while Authentic Brands did not immediately respond to a Reuters request.
Mattel shares closed down about 4% on Wednesday, after the company said its top boss Ynon Kreiz would leave to take on the role of co-CEO at Paramount Skydance (PSKY.O) and run its combined business with Warner Bros (WBD.O).
At Mattel, Kreiz will be succeeded by Roger Lynch, the former CEO of the New Yorker-owner Conde Nast, on or before November 2026.
Lynch's transition, according to the WSJ report, could complicate any deal for Mattel as he works on his strategy.
Consumer goods companies and retailers are battling weak spending as households face higher fuel costs and interest rates in the US.
This year, Mattel has struggled with tariff-related costs, even as it continued its push to build an entertainment portfolio around its brands, following the success of the 2023 "Barbie" movie. Its shares have dropped 33% so far this year.
In May, Mattel investor Southeastern Asset Management called on Kreiz to explore options for the company, including going private, or being acquired by rival Hasbro (HAS.O) or a large media company that would value Mattel's IP assets better than the public market.
Authentic Brands bought Dockers from Levi Strauss (LEVI.N) earlier this year, adding to its portfolio that includes Guess and Van Heusen.
The company licenses intellectual property of its brands to partners, and has been focusing its M&A strategy to include kids entertainment brands and hospitality.
Mattel oznámil projekt Mattel Wonder Indoor Waterpark, který má otevřít v Bellevue v Nebrasce na konci roku 2027. Areál o zhruba 100 000 čtverečních stopách propojí značky Barbie, Hot Wheels, Fisher-Price, UNO a další značky Mattel.
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the world's most iconic brand portfolios in the world, announces a milestone in the expansion of its worldwide experiences business, confirming Bellevue, Nebraska, is now the first Mattel Wonder Indoor Waterpark planned to open at the end of 2027.
Designed as a year-round, multi-brand destination, the approximately 100,000-square-foot waterpark will bring Barbie, Hot Wheels, Fisher-Price, UNO and more Mattel brands together through attractions, play, food and shared experiences. American Resort Management, a proven leader in high-volume resort and entertainment operations including Epic Waters and Wild Rivers, will oversee sustainable day-to-day performance and guest-flow optimization.
Natalia Premovic, Chief Consumer Products and Experiences Officer, Mattel, said: “Mattel Wonder Indoor Waterparks are about bringing great experiences to where our fans actually live. We see a real opportunity to take the kind of immersive entertainment traditionally concentrated in major markets and bring it to more communities in a scalable, year-round format. Bellevue becoming our first Waterpark to open is an important step in that strategy and a significant chance to show what happens when you bring so many of our brands together in one place.”
The new renderings (found here) from the Bellevue location offer an early look at how Mattel’s iconic brands will be translated into immersive attractions and themed environments. The Waterparks will share a common vision while offering unique experiences at each location. Including Bellevue, Mattel has confirmed four of the five planned Waterpark locations across North America. Other confirmed locations are Orlando, Florida; Bradley, Illinois; and Roanoke Rapids, North Carolina.
The Waterpark will feature a vibrant environment where Mattel’s brands are woven into the story. Featured experiences at Bellevue will include a Barbie activity pool and FlowRider® surf simulator; a Hot Wheels "Challenge Accepted" multi-slide tower; a lazy river inspired by Mattel Games favorites including UNO, Rock 'Em Sock 'Em Robots and Magic 8 Ball, a Fisher-Price water play structure; and themed food and beverage offerings. Designed for a wide range of ages and thrill levels, the destination offers something for every guest, blending immersive storytelling with signature attractions that invite visitors to step inside the worlds of Mattel. Featuring a signature retractable roof, the climate-controlled venue will offer year-round operation while bringing natural light and fresh air.
Rusty Hike, Mayor of Bellevue, Nebraska, said: "Bellevue is proud to be home to the first Mattel Wonder Indoor Waterpark, bringing a one-of-a-kind location to our community and welcoming visitors from across the region. This project represents an important investment in Bellevue's future, and we're excited to work with Mattel and American Resort Management to create a place where people can experience all our community has to offer.”
Construction continues on the indoor destination, which is being developed within Bellevue's growing Good Life District, a mixed-use destination designed to increase tourism, through a collaboration between Mattel, the City of Bellevue and American Resort Management.
“Seeing the building take shape is exciting, but the interior is where the vision will really come to life,” said Rick Coleman, CEO of American Resort Management. “Our goal is to create an experience that feels unmistakably Mattel while delivering the quality, service and guest experience families expect from a world-class waterpark.”
ABOUT MATTEL, INC.
Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
ABOUT AMERICAN RESORT MANAGEMENT
American Resort Management, LLC (ARM) is a leading destination resort management and development company with extensive experience in lodging and resort operations, specializing in indoor/outdoor waterpark resorts, family entertainment centers, and destination resorts. For over 20 years, ARM has been committed to delivering exceptional guest experiences and is dedicated to innovation and excellence in the industry. Visit americanresortmanagement.com for more information.
Mattel (MAT.O) said on Wednesday longtime CEO Ynon Kreiz would leave the toymaker for a senior leadership position at another public company and hand the reins to board member Roger Lynch.
Kreiz, who has been CEO since 2018, led Mattel's push to diversify beyond its traditional toy business into entertainment and digital gaming, while recently drawing scrutiny from investors including Southeastern Asset Management.
Shares of the Barbie doll and Hot Wheels maker were down about 3% in premarket trading.
The leadership change comes after investor Southeastern Asset Management's call for Mattel to explore strategic options, including being taken private or bought out by rival Hasbro (HAS.O) earlier this year.
Lynch, who has served on Mattel's board since 2018, is currently the CEO of New Yorker-owner Condé Nast. He is expected to assume the top job by November 2 this year.
Kreiz did not immediately respond to a Reuters request for comment on his next role.
Mattel topped analysts' estimates for second-quarter revenue and reaffirmed its annual forecasts last month, but tariff-related costs and investments to boost sales caused profit to fall short of expectations.
Tidal Investments zvýšila ve 2. čtvrtletí podíl v Mattel o 184,6 % na 160 814 akcií v hodnotě 2,23 milionu USD. Mattel zároveň oznámil čtvrtletní tržby ve výši 1,13 miliardy USD, ale EPS 0,01 USD zaostal za odhadem.
Tidal Investments LLC grew its holdings in Mattel, Inc. (NASDAQ:MAT – Free Report) by 184.6% in the second quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 160,814 shares of the company’s stock after purchasing an additional 104,302 shares during the period. Tidal Investments LLC owned approximately 0.06% of Mattel worth $2,232,000 as of its most recent SEC filing.
Several other hedge funds and other institutional investors have also modified their holdings of MAT. Integrated Wealth Concepts LLC acquired a new position in Mattel during the second quarter valued at $37,000. Squarepoint Ops LLC boosted its position in Mattel by 47.0% during the 2nd quarter. Squarepoint Ops LLC now owns 3,481,088 shares of the company’s stock worth $48,318,000 after acquiring an additional 1,112,467 shares during the period. Nykredit A S acquired a new stake in Mattel during the 2nd quarter worth about $105,000. VIRGINIA RETIREMENT SYSTEMS ET Al purchased a new position in Mattel during the 2nd quarter valued at about $271,000. Finally, AlphaGrep UK Ltd purchased a new position in Mattel during the 2nd quarter valued at about $436,000. Institutional investors and hedge funds own 97.15% of the company’s stock.
Insider Activity at Mattel In related news, EVP Roberto Isaias sold 39,083 shares of the firm’s stock in a transaction that occurred on Monday, August 31st. The stock was sold at an average price of $15.02, for a total value of $587,026.66. Following the transaction, the executive vice president directly owned 144,390 shares of the company’s stock, valued at approximately $2,168,737.80. This trade represents a 21.30% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this link. Corporate insiders own 1.90% of the company’s stock.
Mattel Trading Down 1.9% Shares of NASDAQ:MAT opened at $13.16 on Thursday. The stock has a market capitalization of $3.76 billion, a PE ratio of 9.68, a P/E/G ratio of 1.47 and a beta of 0.72. Mattel, Inc. has a 1 year low of $12.73 and a 1 year high of $22.48. The firm has a fifty day moving average price of $14.48 and a 200 day moving average price of $14.66. The company has a current ratio of 1.90, a quick ratio of 1.26 and a debt-to-equity ratio of 1.17. Mattel (NASDAQ:MAT – Get Free Report) last posted its earnings results on Tuesday, August 4th. The company reported $0.01 earnings per share for the quarter, missing the consensus estimate of $0.04 by ($0.03). Mattel had a net margin of 7.79% and a return on equity of 16.20%. The company had revenue of $1.13 billion for the quarter, compared to the consensus estimate of $1.10 billion. During the same quarter last year, the business earned $0.19 earnings per share. Mattel’s quarterly revenue was up 10.5% on a year-over-year basis. Mattel has set its FY 2026 guidance at 1.270-1.390 EPS. Analysts expect that Mattel, Inc. will post 1.31 EPS for the current fiscal year.
Key Mattel News Here are the key news stories impacting Mattel this week:
Positive Sentiment: Bluey licensing partnership expands Mattel’s product pipeline. Mattel and BBC Studios announced a multi-year global partnership bringing the popular Bluey brand to Barbie, Hot Wheels, Fisher-Price, Polly Pocket and UNO products beginning this fall. The agreement could support incremental sales, broaden Mattel’s family-entertainment ecosystem and increase cross-brand engagement. Mattel and BBC Studios Expand the World of Bluey Through Multi-Brand Global Licensing Partnership Positive Sentiment: CEO signals improving consumer demand. Mattel’s chief executive said shoppers are buying toys again and expressed confidence in growth ahead. The comments may reassure investors that toy-industry demand is stabilizing, although execution and holiday-season sales will be important tests. Mattel CEO sees growth ahead as shoppers are buying toys again Positive Sentiment: Unusual options activity reflects speculative bullish interest. Investors purchased 8,105 call options, approximately 261% above average daily call volume. This may indicate expectations for a rebound, but options activity alone does not establish a fundamental improvement. Neutral Sentiment: Additional brand-building initiatives include a Barbie-themed downloadable-content pack for PowerWash Simulator 2 and the continued use of Barbie in STEM educational content. These efforts support engagement but are unlikely to materially affect near-term financial results. Negative Sentiment: Mattel’s latest reported quarter included an EPS shortfall versus analyst expectations, and the stock remains near its one-year low. Investors may therefore be waiting for evidence that the Bluey rollout and improving toy demand translate into stronger earnings before re-rating the shares. Wall Street Analyst Weigh In A number of analysts have recently issued reports on the stock. The Goldman Sachs Group lowered shares of Mattel from a “neutral” rating to a “sell” rating and reduced their price target for the stock from $15.00 to $12.00 in a research report on Thursday, July 9th. Roth Capital lowered their price objective on shares of Mattel from $16.00 to $15.00 and set a “neutral” rating on the stock in a research report on Tuesday, July 14th. Weiss Ratings lowered shares of Mattel from a “hold (c-)” rating to a “sell (d+)” rating in a research note on Tuesday, August 11th. Odeon Capital Group began coverage on shares of Mattel in a research report on Thursday, July 16th. They issued a “buy” rating for the company. Finally, Argus reissued a “buy” rating and set a $22.00 target price on shares of Mattel in a research note on Tuesday, August 25th. One research analyst has rated the stock with a Strong Buy rating, five have given a Buy rating, five have given a Hold rating and three have given a Sell rating to the stock. According to data from MarketBeat, Mattel currently has a consensus rating of “Hold” and an average target price of $17.80.
View Our Latest Analysis on Mattel
Mattel Profile (Free Report)
Mattel, Inc is a global toy and entertainment company that designs, manufactures and markets toys, games and consumer products. Its portfolio includes well-known brands such as Barbie, Hot Wheels, Fisher-Price, Matchbox, American Girl, UNO, Thomas & Friends and Masters of the Universe.
The company also develops entertainment and experiences based on its intellectual property, including content, films, television projects, digital games, live events and location-based attractions. Mattel generates additional business through licensing its brands for products and services produced by other companies.
Founded in 1945 and headquartered in El Segundo, California, Mattel serves consumers in markets around the world through retail, e-commerce and other distribution channels.
See Also Five stocks we like better than Mattel 3 Luxury Consumer Brands to Watch in a Beaten-Down Sector Jackson’s Record Quarter Powers the Bull Case Holiday Shopping Is Almost Here—And Target May Be Ready to Win Big AI Panic Hit Tech Stocks—But NVIDIA’s Growth Engine Is Intact Want to see what other hedge funds are holding MAT? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Mattel, Inc. (NASDAQ:MAT – Free Report).
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A month has gone by since the last earnings report for Mattel (MAT - Free Report) . Shares have added about 1.2% in that time frame, outperforming the S&P 500.
But investors have to be wondering, will the recent positive trend continue leading up to its next earnings release, or is Mattel due for a pullback? Before we dive into how investors and analysts have reacted as of late, let's take a quick look at its most recent earnings report in order to get a better handle on the important drivers.
Mattel Q2 Earnings Miss Estimates on Costs, Revenues Beat on VehiclesMattel reported second-quarter 2026 results, with adjusted earnings missing the Zacks Consensus Estimate but net sales surpassing the same. Revenues improved, while the bottom line declined sharply from the prior-year quarter.
The company posted adjusted earnings of 1 cent per share, down from 21 cents a year earlier. The figure missed the Zacks Consensus Estimate of 3 cents by 66.7%, as higher advertising, selling and administrative expenses and margin pressure weighed on profitability.
Net sales of $1.13 billion increased 10% year over year and surpassed the consensus mark of $1.08 billion by 4.2%. Growth was led by North America, Vehicles and the Action Figures, Building Sets, Games and Other category. Vehicles gross billings rose 11% in constant currency.
MAT’s Sales Rise on Broad Geographic GrowthNorth America net sales increased 12% year over year. International net sales advanced 9% as reported and 5% in constant currency, supporting broad-based top-line growth during the quarter.
Regional gross billings increased in North America, EMEA and Asia Pacific. North America gross billings rose 12% in constant currency to $613 million, while EMEA increased 7% to $363 million. Latin America was comparable at $165 million, and Asia Pacific advanced 4% to $126 million. Management believes U.S. retailer ordering patterns have now largely stabilized.
Mattel’s Vehicles and Games Drive Portfolio GainsWorldwide Vehicles gross billings increased 14% as reported and 11% in constant currency to $463 million, primarily driven by Hot Wheels. The company expects Hot Wheels to achieve its ninth consecutive record year, supported by demand from children and adult collectors.
Action Figures, Building Sets, Games and Other gross billings surged 35% as reported and 33% in constant currency to $358 million. Growth was reflected in Games, including the contribution from Mattel's 163 digital titles, and Action Figures tied to theatrical releases. Mattel Brick Shop also performed well during the quarter.
MAT’s Dolls and Preschool Categories Remain SoftDolls gross billings declined 5% as reported and 7% in constant currency to $318 million, primarily due to lower Barbie sales. Weakness in Barbie and Polly Pocket was partly offset by growth in K-Pop Demon Hunters and Disney Princess and Frozen products. Management expects Barbie to return to growth in 2027.
Infant, Toddler and Preschool gross billings fell 11% as reported and 13% in constant currency to $128 million, mainly reflecting a decline in Fisher-Price. However, Little People delivered high-double-digit growth, aided by new partnerships.
Mattel’s Margins Contract as Spending IncreasesAdjusted gross margin declined 260 basis points year over year to 48.6%. The contraction reflected the gross incremental cost of tariffs, inflation, higher royalties and unfavorable foreign exchange. Contributions from Mattel163, tariff-mitigation efforts and cost savings provided partial offsets.
Advertising expenses increased $45.2 million to $124.3 million, reflecting Mattel163, marketing and engagement activities and strategic investments. Adjusted selling and administrative expenses rose 11% to $383.6 million. Consequently, adjusted operating income declined 60% to $38.8 million, while adjusted EBITDA fell to $95.5 million from $170 million.
MAT’s Cash Position Falls as Buybacks ContinueFor the first six months of 2026, cash flows used for operating activities were $202.1 million, compared with $275.3 million a year earlier. The improvement reflected more favorable working-capital usage, partly offset by lower net income excluding noncash items.
Mattel ended the quarter with $523.9 million in cash and equivalents, $829.8 million in inventories and $2.33 billion in long-term debt. The company repurchased $100 million of shares during the quarter, bringing the year-to-date total to $300 million.
Mattel Reaffirms 2026 Earnings & Sales OutlookManagement reaffirmed its 2026 outlook, projecting constant-currency net sales growth of 3% to 6%. Adjusted gross margin is expected to be approximately 50%, while adjusted operating income is forecast between $580 million and $630 million.
Mattel continues to expect adjusted earnings of $1.27-$1.39 per share and an adjusted tax rate of approximately 24%. The company also reaffirmed its $400 million share-repurchase target for the year.
How Have Estimates Been Moving Since Then?In the past month, investors have witnessed a upward trend in fresh estimates.
VGM ScoresAt this time, Mattel has a average Growth Score of C, though it is lagging a bit on the Momentum Score front with a D. However, the stock was allocated a score of A on the value side, putting it in the top quintile for value investors.
Overall, the stock has an aggregate VGM Score of B. If you aren't focused on one strategy, this score is the one you should be interested in.
OutlookEstimates have been broadly trending upward for the stock, and the magnitude of these revisions looks promising. Notably, Mattel has a Zacks Rank #3 (Hold). We expect an in-line return from the stock in the next few months.
Performance of an Industry PlayerMattel is part of the Zacks Toys - Games - Hobbies industry. Over the past month, Hasbro (HAS - Free Report) , a stock from the same industry, has gained 2.6%. The company reported its results for the quarter ended June 2026 more than a month ago.
Hasbro reported revenues of $1.14 billion in the last reported quarter, representing a year-over-year change of +16.2%. EPS of $1.28 for the same period compares with $1.30 a year ago.
For the current quarter, Hasbro is expected to post earnings of $1.88 per share, indicating a change of +11.9% from the year-ago quarter. The Zacks Consensus Estimate has changed -0.8% over the last 30 days.
Hasbro has a Zacks Rank #3 (Hold) based on the overall direction and magnitude of estimate revisions. Additionally, the stock has a VGM Score of B.
Key Takeaways Mattel's Q2 net sales rose 10% to $1.13B, while adjusted EPS fell to 1 cent.MAT's adjusted gross margin fell 260 bps to 48.6% as tariffs, inflation, royalties and FX weighed.Mattel reaffirmed 2026 guidance for 3%-6% sales growth and adjusted EPS of $1.27-$1.39. Mattel, Inc. (MAT - Free Report) posted a clear split in second-quarter 2026 performance. Net sales rose 10% year over year and topped expectations, while adjusted earnings fell sharply as margin pressure and higher operating expenses weighed on profitability.
The quarter showed that revenue momentum is improving faster than earnings. That puts greater emphasis on whether second-half margin recovery can support the company’s reaffirmed full-year outlook.
Mattel's Q2 Sales Beat Masks an Earnings MissMattel reported net sales of $1.13 billion, up 10% year over year and 4.2% above the Zacks Consensus Estimate of $1.08 billion. Growth was led by North America, Vehicles and the Action Figures, Building Sets, Games and Other category.
Adjusted earnings were 1 cent per share, down from 21 cents a year earlier. The result missed the Zacks Consensus Estimate of 3 cents by 66.7%, as higher advertising, selling and administrative expenses and weaker margins offset the benefit of higher sales.
MAT Growth Came From Vehicles and Challenger CategoriesWorldwide Vehicles gross billings increased 11% in constant currency to $463 million, mainly on Hot Wheels growth. Action Figures, Building Sets, Games and Other gross billings rose 33% in constant currency to $358 million, helped by games, Mattel163 and action figures tied to theatrical releases.
The broader competitive landscape also shows why digital and intellectual-property monetization matter. Hasbro, Inc. (HAS - Free Report) operates across physical and digital games, toys, licensed consumer products and entertainment, while Take-Two Interactive Software, Inc. (TTWO - Free Report) develops and publishes interactive entertainment through Rockstar Games, 2K and Zynga. Mattel’s expansion into digital games and entertainment increases its exposure to some of the same consumer attention channels.
Mattel's Margin Squeeze Raises the Second-Half BarAdjusted gross margin declined 260 basis points year over year to 48.6%. Tariffs reduced margin by 170 basis points, inflation by 120 basis points, higher royalties by 110 basis points and foreign exchange by 60 basis points.
Mattel163 contributed 120 basis points of benefit, while tariff-mitigation actions and Optimizing for Profitable Growth savings added another 80 basis points. Management still expects adjusted gross margin of about 50% for 2026 and sequential improvement in the second half, making cost control and mix improvement central to the earnings recovery.
MAT Keeps Its 2026 Outlook IntactManagement reaffirmed its full-year 2026 guidance despite the second-quarter earnings shortfall. Mattel continues to expect constant-currency net sales growth of 3% to 6% and adjusted operating income of $580 million to $630 million.
Adjusted earnings are still projected at $1.27 to $1.39 per share, with adjusted gross margin expected at about 50%. The guidance provides a counterweight to the weak quarterly profit result, but it also leaves execution pressure elevated because stronger second-half profitability is needed to support the full-year targets.
MAT's Hold Signal Reflects Q2 CrosscurrentsMattel’s second-quarter results support a balanced view. Sales growth accelerated and category diversification improved, but the earnings miss and margin contraction show that higher revenues are not yet converting into stronger profits.
The stock currently carries a Zacks Rank #3 (Hold). Mattel also has a Value Score of A and VGM Score of B, while its Growth Score of C and Momentum Score of D are less favorable. The mix supports patience rather than a more aggressive stance until margin recovery and earnings performance become more convincing. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Toy-based films and adult collectors helped drive Mattel’s growth in the second quarter, Mattel Chairman and CEO Ynon Kreiz said during a Tuesday (Aug. 4) earnings call.
Mattel’s net sales were 10% year over year in the second quarter, the global play and family entertainment company reported in a Tuesday press release.
“As it relates to the global toy industry, it grew strongly in the first half, and we expect it to grow for the full year with a toyetic theatrical slate and continued expansion of adult consumers,” Kreiz said during the call.
Demand from both adult collectors and kids contributed to 12% growth of Mattel’s Hot Wheels brand and helped make Vehicles the company’s fastest-growing category. Kreiz said during the call that the company’s collectible diecast business “continues to perform exceptionally well.”
“We see strength with adult fans, which is a growing audience,” Kreiz said of the Hot Wheels brand.
PYMNTS reported in July that toy company Hasbro said its strongest growth in the second quarter came from adult collectors, hobby gamers and longtime fans.
During Tuesday’s earnings call, Kreiz also pointed to the benefits of toy-based films. In film, Masters of the Universe was released in theaters globally and launched on Amazon Prime Video. In its first week on the streaming service, it was the most-watched film on Amazon Prime Video globally and across all streaming platforms in the United States.
Mattel’s next movie, Matchbox The Movie, is set to be released on Apple TV on Oct. 9.
Both movies are supported by a strong product offering. The Masters of the Universe film was accompanied by toys, adult collectibles, apparel, publishing and digital.
“Gross billings for Masters of the Universe has more than tripled year to date, and we expect significant growth this year as a result of the movie and for the brand to be an important action figure franchise for Mattel into the future,” Kreiz said.
Mattel is making progress on its efforts to capture additional value from its intellectual property (IP) through investments in self-published mobile games, building sets, trading cards, D2C, first-party data, and technology and infrastructure, Kreiz said during the call.
In this effort, Mattel leverages both owned and partner IP, according to a presentation released Tuesday.
“These investments are progressing well, and we continue to expect that in aggregate, they will have high ROI [return on investment] with a net positive contribution to the bottom line in 2027 and beyond,” Kreiz said.
Mattel is integrating Mattel163, a former joint venture that it fully acquired in the first quarter, and the company is leveraging that operation’s capabilities to expand its pipeline of future digital games.
Mattel launched its first self-published mobile game, and soft launched its second, Kreiz said. The former is based on Masters of the Universe, while the latter is based on UNO Wild.
Kreiz said during the call that Mattel is “encouraged with the early progress” of UNO Wild and plans a full global commercial launch of the mobile game in early 2027.
Mattel ve 2. čtvrtletí zvýšil tržby o 10 % a potvrdil celoroční výhled, ale vyšší reklama, investice a cla stlačily ziskovost. Upravený zisk na akcii spadl na 0,01 USD z 0,21 USD.
OpenAI's Restructuring Sets up What Could Be the Biggest IPO EverMattel NASDAQ: MAT reported second-quarter 2026 net sales growth of 10% on a reported basis and 9% in constant currency, supported by double-digit growth in North America, vehicles, games, action figures and digital gaming. The company reiterated its full-year outlook, while noting that higher advertising, strategic investments, tariffs and other costs reduced quarterly profitability.
Chairman and Chief Executive Officer Ynon Kreiz said the company continued to execute its strategy to expand its intellectual-property-driven play and family entertainment business across toys, digital games and film. He said sales growth had continued into the third quarter and that point-of-sale trends remained positive year to date.
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Sales Growth Led by Vehicles, Games and Action Figures Are Tariffs Threatening Disney’s Comeback Story?Gross billings rose 12% in North America, 7% in EMEA and 4% in Asia Pacific, while Latin America was comparable with the prior-year period. Chief Financial Officer Paul Ruh said the U.S. shift in retailer ordering patterns, which had affected gross billings for four consecutive quarters, had “largely stabilized.” Retailer inventories declined by a low double-digit percentage from a year earlier.
Hot Wheels gross billings increased 12%, driven by children and adult collectors. Kreiz said Mattel was the global leader in dolls, vehicles and infant, toddler and preschool categories and gained share in vehicles and action figures, citing Circana data.
How a New Agriculture Boom Could Propel FMC Stock HigherChallenger categories grew, led by games, including UNO and the contribution from Mattel163, as well as action figures tied to Toy Story 5 and Masters of the Universe. Mattel completed its acquisition of the remaining 50% interest in Mattel163 during the first quarter. Ruh said Mattel163 contributed nearly $49 million in revenue and about $14 million in adjusted operating income during the second quarter.
President, Chief Marketing and Brand Officer Roberto Stanichi said action figures also benefited from WWE and early shipments connected to Mattel’s DC partnership. He said Mattel was the No. 1 action-figure manufacturer in June, according to Circana.
Dolls declined, primarily reflecting lower Barbie streaming-content revenue and weakness in Polly Pocket. Growth in K-pop Demon Hunters and Disney Princess and Frozen partly offset those declines. The infant, toddler and preschool segment also declined, largely due to Fisher-Price, although Little People posted high-double-digit growth supported by partnerships including Nintendo.
Barbie Recovery Plan and Entertainment Initiatives Mattel expects Barbie trends to improve during the second half of 2026 and forecasts that the brand will return to growth in 2027. Stanichi said the company plans to increase Barbie content, including a new Barbie Nutcracker animated special for the holiday season, the rerelease of seven classic animated specials on YouTube, a new Barbie Dreamhouse and updated product packaging.
For 2027, Mattel plans another animated special, the rerelease of six additional classic Barbie animated movies, enhanced fashion and accessory offerings, and additional adult-fan partnerships and collections, Stanichi said.
Mattel also highlighted progress in digital gaming. It launched its first self-published mobile game based on Masters of the Universe and has placed UNO Wild into soft launch. Kreiz said UNO Wild has met its production milestones and is expected to receive a global commercial launch in early 2027. Ruh said Mattel intends to deploy most of its planned $40 million in digital performance-marketing investment when UNO Wild launches commercially next year, rather than during 2026.
On the film side, Kreiz said Masters of the Universe recently became available on Amazon Prime Video after its theatrical release. He said it ranked as Prime Video’s No. 1 film globally in its first week and the most-watched movie across U.S. streaming platforms. Gross billings for the Masters of the Universe franchise have more than tripled year to date, according to the company. Mattel’s next film, Matchbox, is scheduled to debut Oct. 9 on Apple TV.
Margins Decline as Investment Spending Rises Adjusted gross margin was 48.6% in the quarter. Ruh said the year-over-year decline reflected 170 basis points of gross incremental tariff costs, 120 basis points of inflation, 110 basis points from higher royalties and 60 basis points of unfavorable foreign exchange. Those impacts were partly offset by 120 basis points from Mattel163 and 80 basis points from other factors, including tariff-mitigation actions and cost savings.
Advertising expense increased $45 million to $124 million, including expenses tied to Mattel163, brand marketing, consumer engagement initiatives and theatrical releases. Adjusted selling, general and administrative expense rose $38 million to $384 million, primarily due to strategic investments and Mattel163-related costs.
Adjusted operating income fell to $39 million from $96 million a year earlier. Adjusted EBITDA declined to $95 million from $117 million. Adjusted earnings per share was $0.01, compared with $0.21 in the prior-year period. Trailing 12-month free cash flow was $435 million, down from $530 million. Mattel repurchased $100 million of stock in the quarter, bringing year-to-date repurchases to $300 million. Ruh said the company remains on track to repurchase $400 million in shares for the full year. Since resuming repurchases in 2023, Mattel has bought back $1.5 billion of shares, reducing shares outstanding by approximately 23%.
Full-Year Outlook Reaffirmed Mattel reiterated its 2026 guidance for constant-currency net sales growth of 3% to 6%, adjusted gross margin of about 50%, adjusted operating income of $580 million to $630 million, and adjusted earnings per share of $1.27 to $1.39.
The company expects strong growth in vehicles and challenger categories combined, comparable performance in dolls and a decline in infant, toddler and preschool. Ruh said gross margin should improve in the second half, aided by Mattel163, cost savings and an expectation that the heavy promotional activity seen late in 2025 will not recur.
Mattel’s outlook does not include a material benefit from possible tariff refunds. Ruh said the company is working through the refund process but that the timing and amount remain uncertain.
Looking ahead to 2027, Kreiz said the company expects mid- to high-single-digit top-line growth and strong double-digit bottom-line growth, citing anticipated Barbie growth, continued vehicle momentum, expanded partner-IP offerings, digital games and a full year of initiatives including DC, Teenage Mutant Ninja Turtles and Frozen 3.
About Mattel (NASDAQ:MAT)Mattel, Inc is a leading global toy company headquartered in El Segundo, California. Founded in 1945 by Harold “Matt” Matson and Elliot and Ruth Handler, the company has grown into a major player in the toy and family products industry. Mattel designs, manufactures, and markets a broad range of toys, games and entertainment products under well-known brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and Matchbox. In addition to its proprietary labels, Mattel holds licenses with global entertainment franchises, partnering with Disney, Warner Bros., WWE and other studios to create character-driven play experiences.
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Mattel ve 2. čtvrtletí nesplnil odhady zisku, když upravený zisk činil 1 cent na akcii oproti očekávaným 4 centům. Tržby ve výši 1,12 miliardy USD ale odhady překonaly.
Item 1 of 2 Mattel releases new Master of the Universe toy line at Nuremberg Toy Fair in Nuremberg, Germany, January 26, 2026. REUTERS/Angelika Warmuth
[1/2]Mattel releases new Master of the Universe toy line at Nuremberg Toy Fair in Nuremberg, Germany, January 26, 2026. REUTERS/Angelika Warmuth Purchase Licensing Rights, opens new tab
Aug 4 (Reuters) - Mattel (MAT.O), opens new tab missed Wall Street expectations for second-quarter profit on Tuesday as consumers cut back on discretionary spending amid a slowdown in the traditional toy market.
Mattel, which generates most of its revenue from traditional toys such as Hot Wheels cars, is facing weak demand as consumers cut back on classic toys and instead spend more on tabletop and digital games linked to popular online shows and films.
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Higher living costs and economic uncertainty have also squeezed household budgets, leading consumers to curb discretionary spending and favor lower-priced alternatives, dampening demand for toys and other non-essential products.
The company logged an adjusted profit of 1 cent per share for the three months ended June 30, compared with estimates of a profit of 4 cents per share. Its advertising and promotion expenses rose 11% in the second quarter.
However, Mattel's second-quarter net sales of $1.12 billion beat analysts' estimates of $1.10 billion, according to data compiled by LSEG.
The Barbie toy maker kept its annual forecasts unchanged and expects adjusted profit between $1.27 and $1.39 per share and net sales growth of 3% to 6%.
Reporting by Koyena Das in Bengaluru; Editing by Diti Pujara
Our Standards: The Thomson Reuters Trust Principles., opens new tab
Mattel čeká na výsledky za 2. čtvrtletí; tržby mají vzrůst o 6 % na 1,08 mld. USD díky Hot Wheels, partnerským značkám a digitálním hrám. Zisk ale dál tlačí cla, inflace a marketingové náklady.
Key Takeaways Mattel is expected to benefit from Hot Wheels, partner brands and growing digital gaming revenue.MAT may see stronger sales from improving retailer orders and international market momentum.Mattel faces tariff, inflation and marketing cost pressures despite expected revenue growth. Mattel, Inc. (MAT - Free Report) is scheduled to report second-quarter 2026 results on Aug. 4, after the closing bell.
MAT’s earnings beat the Zacks Consensus Estimate in two of the trailing four quarters and missed twice, with the average negative surprise being 1.6%.
Trend in the Estimate Revision of MATThe Zacks Consensus Estimate for second-quarter earnings per share is pegged at 3 cents, down 84.2% year over year.
For revenues, the consensus mark is pegged at $1.08 billion. The metric indicates a gain of 6% from the year-ago quarter’s figure.
Factors Likely to Shape Mattel’s Q2 ResultsMattel’s second-quarter 2026 top line is likely to have benefited from sustained strength in several high-performing brands and healthy consumer demand. Hot Wheels is expected to have remained a key growth engine, supported by continued momentum in vehicles, while UNO, Monster High, Masters of the Universe and the recently launched Mattel Brick Shop are likely to have contributed meaningfully.
Partner brands such as Toy Story and WWE, along with expanding digital game licensing revenue and the consolidation of Mattel163, are also expected to have provided incremental sales support. Management noted that consumer demand remained healthy, the toy industry continued to expand, and second-quarter sales trends had accelerated from the first quarter.
Another driver of second-quarter revenue is likely to have been the improving retailer ordering patterns in North America after prior disruptions, coupled with continued strength across international markets. The company expects North America to return to growth as retailer inventory movements normalize, while shipments are anticipated to have accelerated during the quarter. Upcoming entertainment releases, particularly the Masters of the Universe movie and related product launches, robust demand for Mattel Brick Shop, expanding action figures and games and ongoing investments in digital gaming and brand-led initiatives are also expected to have supported revenue growth.
Mattel’s bottom line in the second quarter is likely to have remained under pressure from elevated tariff-related costs, inflation and unfavorable foreign exchange movements, even though management expects sequential gross margin improvement. Higher spending on strategic growth initiatives, including digital games, technology and infrastructure, along with increased advertising and marketing investments tied to product launches and entertainment initiatives, may also have weighed on profitability. While cost-saving programs and tariff mitigation efforts should have provided some relief, margins are expected to have remained below the company's full-year target during the quarter.
What Our Model Unveils About MATOur proven model doesn’t conclusively predict an earnings beat for Mattel this time. A stock needs to have a positive Earnings ESP and a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold) to beat earnings. That is not the case here.
Earnings ESP for MAT: Mattel has an Earnings ESP of 0.00%. You can uncover the best stocks to buy or sell before they’re reported with our Earnings ESP Filter.
Mattel’s Zacks Rank: The company has a Zacks Rank #3 at present.
Stocks Poised to Beat on EarningsHere are some stocks from the Zacks Consumer Discretionary sector that investors may consider, as our model shows that these, too, have the right combination of elements to post an earnings beat.
Life Time Group Holdings, Inc. (LTH - Free Report) has an Earnings ESP of +1.12% and sports a Zacks Rank of 1 at present. You can see the complete list of today’s Zacks #1 Rank stocks here.
Life Time Group is expected to register a 21.6% increase in earnings for the to-be-reported quarter. LTH reported better-than-expected earnings in each of the trailing four quarters, with the average surprise being 10.9%.
Marriott Vacations Worldwide Corporation (VAC - Free Report) currently has an Earnings ESP of +5.26% and a Zacks Rank of 3.
Marriott Vacations earnings for the to-be-reported quarter are expected to increase 1%. VAC reported better-than-expected earnings in three of the trailing four quarters and missed on one occasion, with the average surprise being 0.7%.
Cinemark Holdings, Inc. (CNK - Free Report) currently has an Earnings ESP of +6.40% and a Zacks Rank of 3.
Cinemark’s earnings for the to-be-reported quarter are expected to increase 57.1%. CNK reported lower-than-expected earnings in each of the trailing four quarters, with the average negative surprise being 20.4%.
