Nordstrom's Anniversary Sale is the strongest one yet with over 100 brands participating including over 50 for the first time.
Courtesy of Nordstrom
Nordstrom, which is celebrating its 125th year in business, is planning bold moves with this year’s iconic Nordstrom Anniversary Sale. in an interview with Jamie Nordstrom, chief merchandising officer, he talks about what it means to steward a tradition that goes back to the 1960’s. As the fourth-generation member of the founding family, said, “There's something really special about being part of a tradition that spans generations. Customers tell us they shopped the Anniversary Sale with their parents, and now they're bringing their own kids. That kind of connection doesn't happen by accident.”
Typically, most retailers put items on sale at the end of the season and for spring merchandise that would be in July. However, Nordstrom reversed this idea more than 60 years ago by providing new fall goods at a discounted price before the season starts. Nordstrom figured out that by giving customers first access to next season’s fashion, at a discounted price it positioned the Anniversary Sale as a way to build loyalty with its customers and attract new ones.
Curate Products And They Will Come“That original idea, to bring customers the best new fall merchandise before the season starts at a price that rewards them for shopping early, is still exactly what we do. That hasn't changed. And I want to be clear: this isn't a clearance sale. That's an important distinction. This is genuinely unique in the industry. The model works because everyone wins,” explains Nordstrom.
The buyers are working year-round to curate products and negotiate with vendors to bring forth great products for the sale. “Our customers want something new and we want to inspire that sense of discovery. Curation starts with the customer. What are they asking for, what's resonating, what brands do they love that they haven't been able to find at Nordstrom before. That's really at the heart of what the Anniversary Sale is,” said Nordstrom.
More Than 100 Brands Participating In The Nordstrom Anniversary SaleNordstrom is presenting the strongest lineup this year and have more than 100 brands that are participating with 50 new brands joining for the first time. Brands this year include Reformation, Mejuri, Puma, H&M, JVN Beauty, and Therabody. “It's a meaningful expansion for an event that already functions as a discovery engine for shoppers looking for what's new heading into fall,” said Nordstrom.
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As Nordstrom celebrates 125 years, its Anniversary Sale continues to make its mark with early access, new brand participation, real value, and an experience worth showing up for.
Courtesy of Nordstrom
The Anniversary Sale continues to be an event that demonstrates a model that works for everyone. “It's good for the customer, good for us, and good for the brands,” said Nordstrom.
A Win for Brands and Shoppers AlikeThe buyers are placing orders in advance of the fall season which gives the brands their orders earlier. The brands can begin production in advance of the season and are benefitted from early reads from customer shopping behaviors and preferences.
“We've found that brands actually sell more in the fall when they're part of the Anniversary Sale,” expressed Nordstrom. Customers are benefited by enjoying fall fashions at discount and access to new and refreshed assortments each year. In addition to the new brands participating, the company is amplifying the in-store experiences in celebration of its 125 years coupled with the Anniversary Sale.
Gamifying the In-Store ExperienceIt's a smart hedge against the reality that a sale, on its own, is not an experience. A block party is. And in-store, the company has planned Glam Up Days, a beauty department takeover called the Beauty Bash, accessories trunk shows, hidden ‘Golden Hanger’ giveaways on select Saturdays, and scratch-ticket sweepstakes for early shoppers all layer gamification on top of the core discount event.
How Shoppers Engage With the Sale Has Evolved“The Anniversary Sale has always been a cultural moment, and how customers engage with it has really evolved over the years. Twenty or thirty years ago, customers would line up outside our doors on the first day of the Sale,” explains Nordstrom. “That energy was incredible. Now with online shopping, the behavior has shifted. Customers are building their wish lists in advance, grabbing their must-have items online first and then coming into the store to discover more. They're making multiple trips across both channels, and we need to show up well regardless of how they choose to shop.”
A Model Built to Last“We are the original summer sale. We've spent decades earning the trust that comes with that, and the model will sustain itself because it's built on the foundation of great product, real value, and a genuine partnership with our brands and our customers, said Nordstrom.
As the retailer marks 125 years in business, the Anniversary Sale remains the clearest expression of the strategy that built the company: give customers something worth waiting for, give brands a reason to lean in early, and give shoppers an experience, not just a discount. With more than 100 brands, expanded block parties, and new in-store activations layered onto a decades-old formula, Nordstrom is betting that the same model that built loyalty across generations of shoppers will carry it into its next chapter.
After more than a decade in business, a beloved clothing retail store will close at the end of July, leaving Honolulu residents one less place to purchase clothing.
The Nordstrom Rack in the Waikiki neighborhood will close on July 27, according to the Honolulu Star Advertiser.
The 34,000 square foot retail location opened in the spring of 2016 at the Hyatt Centric Waikiki Beach on Kuhio Avenue.
After more than a decade in business, a beloved clothing retail store will close at the end of July, leaving Honolulu residents one less place to purchase clothing. Getty Images
The Nordstrom Rack in the Waikiki neighborhood will close on July 27, according to the Honolulu Star Advertiser. Getty Images for Nordstrom Rack The shutdown will impact 34 store employees, though Nordstrom indicated that some employees will be offered opportunities to transfer to other Nordstrom retail locations.
Those who are not offered a transfer or decline the opportunity will likely have their last day on July 27, or up to two weeks after the closure date.
However, it is currently unclear how many of the 34 employees at this location will be given transfer offers at this time.
Employees at the store ranged from store manager to assistant sales manager, along with salespeople and customer experience specialists.
Employers are required by the federal Worker Adjustment and Retraining Notification (WARN) Act to notify employees in advance of any mass layoffs or closures.
The corporation notified employees in late May, adding they have, “given appropriate notice to affected employees.”
However, it is currently unclear how many of the 34 employees at this location will be given transfer offers at this time. Getty Images for Nordstrom Rack There are local alternatives for Hawaiian shoppers, with another Nordstrom Rack located at Ward Village Shops, plus a regular Nordstrom department store located at Ala Moana Center.
While Nordstrom has not given an official reason for the closure, some customers speculated on the Honolulu Star Advertiser’s Facebook post.
“Because the Rent is high that’s why they decided not to renew their lease from that building! The Nordstrom Rack store the monthly rent of the store is high like crazy,” one Facebook user said.
The user also speculated that the company was, “probably paying $90,000 to $200,000 a month for their space at that building and depending how big is the square footage.”
He added that the Nordstrom store at Ala Moana Center, “might be paying more and maybe the range of $700,000 to $900,000 per month at the mall.”
“That’s why a lot the stores are going out of business because they couldn’t catchup with their monthly lease,” he added.
Others bemoaned the closing, with one commenting, “Omg . Our favorite place in Kuhio ! We been 1000 times! They have great things there. Amazing shop.”
Listen below or on the go on Apple Podcasts and Spotify
Cavorting salesmen and a new 5K foot toy store. (0:00) Core inflation stays firm as GDP revised higher. (1:16) Amazon overtakes Walmart as the largest U.S. retailer. (2:39)
This is an abridged transcript of the podcast:
Our top story so far, Nordstrom is turning to one of the most storied names in toys to offer more for kids in its stores.
The retailer has announced a new partnership with FAO Schwarz to significantly expand its toy assortment across its stores and online platform.
Earlier this week, FAO Schwarz opened a 5,000-square-foot shop inside Nordstrom's New York flagship store at 57th Street and Broadway.
The companies will also roll out "Jewel Box" toy shops in eight Nordstrom locations across the U.S. next month.
The shops will feature toy demonstrations, storytelling and interactive experiences, with a curated selection of FAO Schwarz signature and specialty toys.
The partnership extends beyond merchandise, with Nordstrom hiring FAO Schwarz Toy Specialists in select stores to deliver guided play and interactive selling.
FAO Schwarz is one of America's oldest toy retailers, founded by German immigrant Frederick August Otto Schwarz around 1862.
Over the decades, the company became famous for its theatrical shopping experience, elaborate window displays, mail-order catalogs and iconic teddy bears.
Looking at the economy, bond traders got a mixed set of numbers, with inflation comparatively tame but the final reading of Q1 GDP coming in stronger than expected.
The core PCE price index, still the Federal Reserve's preferred inflation gauge until a Kevin Warsh task force tells us differently, rose 0.3% in May, in line with expectations.
That pushed annual core inflation to 3.4%, still well above the Fed's 2% target.
Meanwhile, the final reading on Q1 GDP, usually a non-event, was revised up to 2.1% from the second estimate of 1.6%.
The increase mainly reflected a downward revision to imports, partly offset by a downward revision to consumer spending.
Heather Long, chief economist at Navy Federal Credit Union, said consumer spending remains the backbone of the U.S. economy and that while the "anemic" 0.5% growth figure should rebound in Q2, "it's worth watching closely."
Among active stocks, Apple (AAPL) is lower after raising the starting price of many of its devices, including the MacBook Neo, because of the unprecedented memory shortage.
Sandisk (SNDK) is surging alongside the Micron-fueled (MU) rally.
Citi raised its price target on the storage maker to $2,500 and opened a 90-day upside catalyst watch.
And Wendy's (WEN) remains highly volatile as it continues its meme-stock ride.
Vanda Research said the setup has clear echoes of the retail-driven short squeezes that became a defining feature of markets in 2021.
And in other news of note, Amazon (AMZN) overtook Walmart (WMT) sometime last year to become the largest retailer in the U.S., according to the latest analysis from JPMorgan.
The last retailer to surpass Walmart in sales was Sears.
Analyst Doug Anmuth said Amazon could hold onto the top spot in gross merchandise value thanks to its vast selection, competitive pricing and fast delivery.
The company is estimated to account for 47% of the U.S. e-commerce market.
Partnership signals brand’s evolution and reach to new generation of customers June 16, 2026 08:00 ET | Source: Vera Bradley, Inc.
FORT WAYNE, Ind., June 16, 2026 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (NASDAQ: VRA), the iconic American bag and luggage lifestyle brand, is now available at Nordstrom, marking this the first-ever partnership with the leading fashion retailer. Customers may now shop a curated assortment of Vera Bradley handbags, travel styles, backpacks and accessories at all Nordstrom full-line locations across the country, as well as online at Nordstrom.com/brands/vera-bradley.
The assortment features a mix of new-release prints and relaunched customer favorites, including Melissa Ditsy Floral, across some of Vera Bradley's most beloved silhouettes. Customers can shop styles including the Original 100 Handbag, Hathaway Tote, Large Original Duffel, Large Bancroft Backpack, Lunch Bag, Cosmetic Bag, pouches, and charms to name a few.
"Nordstrom is one of the most respected names in retail, with a longstanding reputation for delivering exceptional customer experiences and introducing shoppers to sought-after brands," said Ian Bickley, Chief Executive Officer of Vera Bradley. "As we continue to evolve the Vera Bradley brand and expand our reach to new audiences, we see tremendous opportunity in partnering with retailers that align with our vision for growth. With strong momentum across the business and increasing engagement from Gen Z and millennial consumers, this launch represents an exciting step in introducing Vera Bradley to the Nordstrom customer and building long-term brand awareness."
The launch comes as Vera Bradley continues to build on recent product innovation, collaborations and category expansion efforts that have introduced the brand to a new generation of consumers. The curated Nordstrom assortment highlights styles designed for everyday life, travel, work and campus, reinforcing the brand's position as a lifestyle destination for customers seeking both function and personal expression.
The initial launch will run through the end of August, with both teams optimistic about expanding the partnership into future seasonal opportunities. For more information or to shop online, visit VeraBradley.com or Nordstrom.com, as well as follow along for updates on Instagram, TikTok and Facebook.
About Vera Bradley, Inc.
Vera Bradley, Inc. is a leading lifestyle company that offers a breadth of iconically casual, colorful, and thoughtfully designed pieces that support self-expression. With a devoted, emotionally connected, and multi-generational customer base, Vera Bradley is a brand that celebrates individuality through bold patterns, vibrant colors, and innovative designs.
Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller and based in Fort Wayne, Indiana, Vera Bradley is known for its distinctive handbags, luggage, travel accessories, fashion and home goods, and unique gifts. The brand’s deep-rooted commitment to community, connection, and charitable giving continues to inspire and resonate with customers around the world.
ROCK HILL, S.C., March 23, 2026 (GLOBE NEWSWIRE) -- 3D Systems (NYSE: DDD) today announced the appointment of Phyllis Nordstrom as Executive Vice President and Chief Financial Officer, effective March 23, 2026. Ms. Nordstrom, who has served as Interim Chief Financial Officer since August 2025, will also continue in her role as Chief Administrative Officer, reporting directly to President and CEO Dr. Jeffrey Graves.
Ms. Nordstrom's promotion reflects the company's strong confidence in her leadership and commitment to financial discipline, efficient capital allocation, and long-term shareholder value in the additive manufacturing sector. Over the last six months, she has effectively guided the global finance organization – encompassing financial planning and analysis, reporting, accounting, treasury, tax, investor relations, and internal audit – while maintaining a sharp focus on strategic investments and profitability improvements.
"I have had the privilege of working closely with Phyllis for over ten years, first at MTS Systems and now at 3D Systems, and I have complete confidence in her ability to lead our finance organization. As Interim CFO, she has demonstrated exceptional leadership in strengthening our financial foundation, optimizing cash flow, and aligning resources with our strategic priorities. Her appointment as Chief Financial Officer further accelerates our path to sustained growth, profitability and shareholder value creation."
Ms. Nordstrom joined 3D Systems in September 2021 and brings more than 25 years of progressive leadership in finance, accounting, controls, and risk management across public companies and public accounting firms. In her ongoing role as Chief Administrative Officer, she will continue to oversee global human resources, risk and compliance, and information technology and cybersecurity. Previously, she held senior positions at MTS Systems Corporation, PricewaterhouseCoopers, Target Corporation, and U.S. Bank. Ms. Nordstrom holds a Bachelor of Science degree in Accounting from Louisiana State University.
About 3D Systems For nearly 40 years, Chuck Hull’s curiosity and desire to improve the way products were designed and manufactured gave birth to 3D printing, 3D Systems, and the additive manufacturing industry. Since then, that same spark continues to ignite the 3D Systems team as we work side-by-side with our customers to change the way industries innovate. As a full-service solutions partner, we deliver industry-leading 3D printing technologies, materials and software to high-value markets such as medical and dental; aerospace, space and defense; transportation and motorsports; AI infrastructure; and durable goods. Each application-specific solution is powered by the expertise and passion of our employees who endeavor to achieve our shared goal of Transforming Manufacturing for a Better Future. More information on the company is available at www.3dsystems.com.
Premium, performance men’s skincare brand debuts at Nordstrom, marking its first national retail omnichannel expansion beyond DTC.
AUSTIN, Texas--(BUSINESS WIRE)--Caldera + Lab, the premium men’s skincare brand, today announced its strategic retail expansion with Nordstrom. The move marks a significant milestone for the brand as its first national in-store presence. Founded in 2019, Caldera + Lab is one of the fastest-growing DTC businesses in the men's category.
With the launch in Nordstrom stores and online, Caldera + Lab is translating its direct-to-consumer success into a physical retail presence, introducing the brand’s suite of innovative skincare products to Nordstrom’s nationwide customer base. Caldera + Lab will offer curated sets of The Regimen, The Regimen Rich and The Hair Care System, alongside their full product line. The brand's streamlined regimens help customers easily navigate and build their routine.
Founded by entrepreneur Jared Pobre, Caldera + Lab was created to address a long-standing gap in the market: cutting-edge innovation and premium quality specifically formulated for the needs of men's skin. Men's skincare has long been absent of breakthrough innovation, a category where historically formulas are developed for women and repurposed for men. Caldera + Lab takes a different approach, formulating specifically for the dermatological profile of men’s skin, backed by years of clinical research and testing.
The launch with Nordstrom indicates the beginning of a broader omnichannel strategy for Caldera + Lab, as the company continues to scale its presence and introduce new product innovations. Over the past six years, Caldera + Lab has built a rapidly growing and profitable direct-to-consumer business fueled by strong product performance and engaging content and education, positioning skincare as a performance and wellness tool for men. Nordstrom emerged as a natural first omnichannel retail partner given the companies’ shared commitment to innovation and brand storytelling, elevated experience, and a customer base that overlaps seamlessly.
In September 2025, Caldera + Lab expanded its portfolio with the launch of The Great, an anti-aging face serum, and The Hydro Layer, a lightweight anti-aging moisturizer. Powered by patent-pending exosomes engineered for men's skin, peptide growth factors, and vitamin C, the additions are a prime example of Caldera + Lab's science-backed and clinical approach to product development. Like all Caldera + Lab products, they are dermatologically tested and backed by third-party clinical and user trials for proven, visible results on real men.
“From day one, Caldera + Lab was built to redefine what men’s skincare should be,” said Jared Pobre, Caldera + Lab Founder and CEO. “Launching with Nordstrom allows us to meet customers where they are and interact with them in real life, combining the top-tier education and service of Nordstrom with the performance and quality that has defined our brand from the beginning.”
The retail debut reflects a broader shift in men’s self-care, driven by a rising interest in skincare and wellness. More than half of U.S. men now use facial skincare products, up from just 31% two years prior. Over 40% of men aged 18-34 are purchasing premium moisturizers, signaling a shift toward products that are effective, science-backed, and easy to integrate into their daily routines.*
While Caldera + Lab continues to scale its DTC business, expanding into physical retail with Nordstrom, one of the country’s leading destinations for premium beauty, introduces a new opportunity for discovery, education, and hands-on product experience, an important factor as more men invest in skincare.
In addition to its physical presence, Caldera + Lab is now available online at nordstrom.com. For more information, visit calderalab.com and on Instagram @calderalab.
About Caldera + Lab
Caldera + Lab, founded in 2019, is a pioneering leader in science-backed skincare designed specifically for men. The brand offers high-performance, clinically proven products rooted in cutting-edge biotech and proprietary ingredient innovation to enhance skin health. Grounded in the belief that self-care is a vital pillar of overall wellbeing—alongside fitness and nutrition—Caldera + Lab supports men in optimizing their health span and daily routines. Sustainability, scientific integrity, and social impact are central to the company’s mission, guiding every aspect of its operations. The ultimate goal: to leave both customers and the planet better than they were found.
