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Zacks Premium includes access to the Zacks Style Scores as well.
What are the Zacks Style Scores? The Zacks Style Scores, developed alongside the Zacks Rank, are complementary indicators that rate stocks based on three widely-followed investing methodologies; they also help investors pick stocks with the best chances of beating the market over the next 30 days.
Each stock is assigned a rating of A, B, C, D, or F based on their value, growth, and momentum characteristics. Just like in school, an A is better than a B, a B is better than a C, and so on -- that means the better the score, the better chance the stock will outperform.
The Style Scores are broken down into four categories:
Value ScoreValue investors love finding good stocks at good prices, especially before the broader market catches on to a stock's true value. Utilizing ratios like P/E, PEG, Price/Sales, Price/Cash Flow, and many other multiples, the Value Style Score identifies the most attractive and most discounted stocks.
Growth ScoreGrowth investors, on the other hand, are more concerned with a company's financial strength and health, and its future outlook. The Growth Style Score examines things like projected and historic earnings, sales, and cash flow to find stocks that will experience sustainable growth over time.
Momentum ScoreMomentum traders and investors live by the saying "the trend is your friend." This investing style is all about taking advantage of upward or downward trends in a stock's price or earnings outlook. Employing factors like one-week price change and the monthly percentage change in earnings estimates, the Momentum Style Score can indicate favorable times to build a position in high-momentum stocks.
VGM ScoreWhat if you like to use all three types of investing? The VGM Score is a combination of all Style Scores, making it one of the most comprehensive indicators to use with the Zacks Rank. It rates each stock on their combined weighted styles, which helps narrow down the companies with the most attractive value, best growth forecast, and most promising momentum.
How Style Scores Work with the Zacks Rank The Zacks Rank, which is a proprietary stock-rating model, employs earnings estimate revisions, or changes to a company's earnings expectations, to make building a winning portfolio easier.
Investors can count on the Zacks Rank's success, with #1 (Strong Buy) stocks producing an unmatched +23.8% average annual return since 1988, more than double the S&P 500's performance. But the model rates a large number of stocks, and there are over 200 companies with a Strong Buy rank, plus another 600 with a #2 (Buy) rank, on any given day.
But it can feel overwhelming to pick the right stocks for you and your investing goals with over 800 top-rated stocks to choose from.
That's where the Style Scores come in.
To maximize your returns, you want to buy stocks with the highest probability of success. This means picking stocks with a Zacks Rank #1 or #2 that also have Style Scores of A or B. If you find yourself looking at stocks with a #3 (Hold) rank, make sure they have Scores of A or B as well to ensure as much upside potential as possible.
As mentioned above, the Scores are designed to work with the Zacks Rank, so any change to a company's earnings outlook should be a deciding factor when picking which stocks to buy.
A stock with a #4 (Sell) or #5 (Strong Sell) rating, for instance, even one with Scores of A and B, will still have a declining earnings forecast, and a greater chance its share price will fall too.
Thus, the more stocks you own with a #1 or #2 Rank and Scores of A or B, the better.
Stock to Watch: HubSpot (HUBS - Free Report) Headquartered in Cambridge, MA, HubSpot Inc. provides inbound marketing and sales applications over the cloud. The software-as-a-service vendor helps businesses attract customers through search engine optimization, social media, blogging, website content management, marketing automation, email, CRM, analytics and reporting.
HUBS is a #3 (Hold) on the Zacks Rank, with a VGM Score of A.
Momentum investors should take note of this Computer and Technology stock. HUBS has a Momentum Style Score of A, and shares are up 14.7% over the past four weeks.
For fiscal 2026, 11 analysts revised their earnings estimate upwards in the last 60 days, and the Zacks Consensus Estimate has increased $0.17 to $13.30 per share. HUBS boasts an average earnings surprise of +6.1%.
With a solid Zacks Rank and top-tier Momentum and VGM Style Scores, HUBS should be on investors' short list.
Nykredit A S acquired a new position in HubSpot, Inc. (NYSE:HUBS – Free Report) in the 2nd quarter, according to its most recent filing with the Securities and Exchange Commission. The firm acquired 5,847 shares of the software maker’s stock, valued at approximately $1,067,000.
Other hedge funds and other institutional investors have also bought and sold shares of the company. Turning Point Benefit Group Inc. bought a new position in HubSpot during the third quarter valued at approximately $25,000. Rakuten Securities Inc. grew its position in HubSpot by 783.3% in the 2nd quarter. Rakuten Securities Inc. now owns 53 shares of the software maker’s stock worth $30,000 after purchasing an additional 47 shares during the period. Cary Street Partners Investment Advisory LLC purchased a new stake in HubSpot during the 4th quarter valued at $33,000. Osterweis Capital Management Inc. purchased a new stake in HubSpot during the 2nd quarter valued at $34,000. Finally, Larson Financial Group LLC lifted its holdings in shares of HubSpot by 378.9% during the 4th quarter. Larson Financial Group LLC now owns 91 shares of the software maker’s stock valued at $37,000 after buying an additional 72 shares during the period. Institutional investors own 90.39% of the company’s stock.
Analyst Upgrades and Downgrades HUBS has been the topic of a number of research reports. Royal Bank Of Canada dropped their price target on HubSpot from $350.00 to $300.00 and set an “outperform” rating on the stock in a research note on Thursday, August 6th. Barclays lowered their target price on HubSpot from $270.00 to $240.00 and set an “overweight” rating on the stock in a report on Thursday, August 6th. Bank of America reaffirmed an “underperform” rating and set a $200.00 price target on shares of HubSpot in a research report on Thursday, August 6th. Zacks Research downgraded shares of HubSpot from a “strong-buy” rating to a “hold” rating in a report on Wednesday, August 12th. Finally, Stifel Nicolaus lowered shares of HubSpot from a “buy” rating to a “hold” rating and cut their target price for the company from $275.00 to $200.00 in a research report on Thursday, August 6th. Fifteen research analysts have rated the stock with a Buy rating, sixteen have assigned a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat.com, the stock currently has an average rating of “Hold” and an average price target of $271.07.
Get Our Latest Analysis on HUBS Insider Transactions at HubSpot In other news, Director Gerald Dischler bought 925 shares of the company’s stock in a transaction that occurred on Monday, August 10th. The stock was bought at an average price of $215.93 per share, with a total value of $199,735.25. Following the acquisition, the director owned 1,940 shares of the company’s stock, valued at approximately $418,904.20. This represents a 91.13% increase in their position. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, insider Erika Fisher sold 702 shares of the stock in a transaction on Tuesday, August 4th. The stock was sold at an average price of $235.22, for a total value of $165,124.44. Following the completion of the sale, the insider owned 14,581 shares of the company’s stock, valued at $3,429,742.82. The trade was a 4.59% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 26,202 shares of company stock valued at $5,477,709 over the last three months. Corporate insiders own 3.70% of the company’s stock.
HubSpot Stock Down 0.1% HUBS stock opened at $247.24 on Tuesday. HubSpot, Inc. has a twelve month low of $169.63 and a twelve month high of $525.51. The stock has a market cap of $12.33 billion, a P/E ratio of 87.36, a PEG ratio of 2.67 and a beta of 1.18. The business’s 50-day moving average price is $225.24 and its 200-day moving average price is $224.50.
HubSpot (NYSE:HUBS – Get Free Report) last announced its quarterly earnings data on Wednesday, August 5th. The software maker reported $3.26 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $3.02 by $0.24. HubSpot had a return on equity of 8.66% and a net margin of 4.26%.The company had revenue of $911.74 million during the quarter, compared to the consensus estimate of $898.31 million. During the same period in the previous year, the company posted $2.19 EPS. The firm’s revenue was up 19.8% on a year-over-year basis. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. On average, equities research analysts expect that HubSpot, Inc. will post 4.55 earnings per share for the current fiscal year.
HubSpot Profile (Free Report)
HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.
The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.
Further Reading Five stocks we like better than HubSpot 3 Under-the-Radar Defense Stocks With Record Backlogs This Korea ETF Has Soared, But the Rally May Not Be Over Why Guidewire’s Post-Earnings Plunge May Not Last Ride-Share Reckoning: Tesla Drives Into Uber’s Lane Want to see what other hedge funds are holding HUBS? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for HubSpot, Inc. (NYSE:HUBS – Free Report).
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A month has gone by since the last earnings report for HubSpot (HUBS - Free Report) . Shares have added about 26% in that time frame, outperforming the S&P 500.
Will the recent positive trend continue leading up to its next earnings release, or is HubSpot due for a pullback? Well, first let's take a quick look at its latest earnings report in order to get a better handle on the recent catalysts for HubSpot, Inc. before we dive into how investors and analysts have reacted as of late.
HubSpot Q2 Earnings Beat Estimates on Healthy Top-Line Growth
HubSpot reported solid second-quarter 2026 results, with both top and bottom lines surpassing the Zacks Consensus Estimate.
The company delivered strong 20% year-over-year revenue growth, supported by continued expansion of its subscription business, healthy customer additions, sustained demand for its artificial intelligence (AI)-powered CRM offerings and growth in professional services.
Net Income
On a GAAP basis, the company recorded a net income of $43.3 million or 86 cents per share against a net loss of $3.3 million or a loss of 6 cents per share in the year-ago quarter. Healthy top-line growth boosted the bottom line during the quarter.
Non-GAAP net income was $164.8 million or $3.26 per share, up from $117.3 million or $2.19 per share in the prior-year quarter. The bottom line comfortably beat the Zacks Consensus Estimate of $3.02 per share.
Revenues
Quarterly revenues improved to $911.7 million from $760.9 million reported in the year-ago quarter, supported by robust growth in both the Subscription and Professional services segments. The top line beat the Zacks Consensus Estimate of $897.8 million.
Subscription revenues rose to $894 million, up 20% year over year, driven by continued customer acquisition, expansion within the existing customer base, and increased adoption of the company's AI-powered CRM platform. Average subscription revenues per customer increased 4% year over year to $11,800.
Professional services and other revenues totaled $17.7 million, up 8% year over year, reflecting increased demand for implementation, onboarding and customer success services supporting new customer additions and platform expansion.
HubSpot added more than 6,900 net new customers during the quarter, increasing the total customer count to 306,446, up 14% year over year. Calculated billings in the second quarter of 2026 increased 14% year over year to $929.7 million.
Other Details
Gross profit in the quarter was $750.9 million, up from $638.7 million in the year-ago quarter. Total operating expenses were $707.5 million compared with $663.3 million in the year-ago quarter. Non-GAAP operating income improved to $185.3 million from $129.1 million, with respective margins of 20.3% and 17%.
Cash Flow & Liquidity
In the second quarter of 2026, the company generated $222.8 million of cash from operating activities compared with $164.4 million in the year-earlier quarter. In the first six months of 2026, HubSpot generated $421.6 million in cash compared with $325.9 million in the year-ago period. As of June 30, 2026, the company had $958.3 million in cash and cash equivalents, with $98.8 million in other long-term liabilities.
Outlook
For the third quarter of 2026, HubSpot forecasts revenues in the range of $924 million to $925 million, up 14% year over year. The company expects non-GAAP net income per share in the band of $3.25-$3.27. Non-GAAP operating income is expected to be in the range of $187-$188 million, indicating a 20% operating profit margin.
For 2026, management estimates revenues between $3.68 billion and $3.69 billion, up 18% year over year on a reported basis. Non-GAAP operating income is expected to be in the range of $762-$766 million, representing a 21% operating profit margin. Non-GAAP net income per share is likely to be in the range of $13.23-$13.31.
How Have Estimates Been Moving Since Then?It turns out, estimates review have trended downward during the past month.
The consensus estimate has shifted -22.28% due to these changes.
VGM ScoresAt this time, HubSpot has a great Growth Score of A, though it is lagging a bit on the Momentum Score front with a B. However, the stock was allocated a score of D on the value side, putting it in the bottom 40% for value investors.
Overall, the stock has an aggregate VGM Score of B. If you aren't focused on one strategy, this score is the one you should be interested in.
OutlookEstimates have been broadly trending downward for the stock, and the magnitude of these revisions indicates a downward shift. Notably, HubSpot has a Zacks Rank #3 (Hold). We expect an in-line return from the stock in the next few months.
Performance of an Industry PlayerHubSpot is part of the Zacks Internet - Software industry. Over the past month, Reddit Inc. (RDDT - Free Report) , a stock from the same industry, has gained 3.4%. The company reported its results for the quarter ended June 2026 more than a month ago.
Reddit Inc. reported revenues of $804.91 million in the last reported quarter, representing a year-over-year change of +61.1%. EPS of $1.25 for the same period compares with $0.45 a year ago.
For the current quarter, Reddit Inc. is expected to post earnings of $1.33 per share, indicating a change of +66.3% from the year-ago quarter. The Zacks Consensus Estimate has changed +0.8% over the last 30 days.
Reddit Inc. has a Zacks Rank #3 (Hold) based on the overall direction and magnitude of estimate revisions. Additionally, the stock has a VGM Score of B.
Kathryn Bueker, Chief Financial Officer of HubSpot, Inc. (HUBS +5.70%), disposed of 1,077 shares on September 1, 2026, according to a recent SEC Form 4 filing.
Transaction summaryMetricValueTransaction value~$270,445Shares sold1,077Post-transaction shares (directly held)55,272Post-transaction value$13.88 millionTransaction value based on SEC Form 4 weighted average sale price ($251.11); post-transaction value based on September 1, 2026 market close ($251.11).
Key questionsWhat prompted this share disposition?
The disposal of 1,077 shares was a non-discretionary event executed to cover tax withholding obligations associated with the settlement of restricted stock units (RSUs).What is the current scale of the CFO's remaining equity holdings?
Following this transaction, Kathryn Bueker holds 55,272 shares of common stock directly, which represents a market value of $13.88 million based on the September 1, 2026 market close.How significant is the underlying vesting event relative to the total position?
The number of shares withheld for taxes represented 2% of the total shares held before the transaction, leaving the CFO's direct interest in the $12.9 billion software company largely intact.Company OverviewMetricValueShare Price (as of market close 2026-09-01)$251.11Market Capitalization$12.9 billionRevenue (TTM)$3.4 billionNet Income (TTM)$146.9 millionCompany SnapshotHubSpot provides a comprehensive, cloud-based customer relationship management (CRM) platform featuring integrated modules for marketing, sales, customer service, and content management, supplemented by specialized tools including SEO optimization, website management, and AI-driven chatbot capabilities.The company operates a subscription-based SaaS business model, generating recurring revenue through tiered pricing structures that serve businesses of varying sizes and operational complexity across multiple geographies.HubSpot's customer base encompasses small-to-mid-market and enterprise organizations across the Americas, Europe, and Asia Pacific regions that require integrated customer engagement and operational optimization solutions.HubSpot operates as a leading provider of cloud-based CRM and customer engagement software, serving a global customer base with an integrated platform that consolidates marketing, sales, and service functions.
The company has established a scalable SaaS business model with $3.4 billion in trailing 12-month revenue, positioning itself as a significant player in the enterprise software application sector. HubSpot's competitive advantage derives from its comprehensive platform integration, extensive ecosystem of third-party applications, and focus on delivering accessible solutions across the customer lifecycle.
What this transaction means for investorsThe September 1 sale of HubSpot stock by CFO Kathryn Bueker is not a red flag for investors. It was a non-discretionary transaction executed to fulfill tax withholding obligations in connection with the vesting of RSUs.
An RSU is a form of compensation where a company grants an employee shares of stock at a future date. When that vesting date arrives, as was the case here, a "sell to cover" transaction occurs to pay the related taxes.
Bueker's sale came at a time when shares were recovering from a 52-week low of $169.63 reached in June, after Wall Street investors feared the company would lose business to the artificial intelligence boom. Instead, HubSpot has proven it is thriving.
The CRM provider reported solid 20% year-over-year growth in revenue to $911.7 million for the second quarter. This helped it achieve net income of $43.3 million, an impressive turnaround from the prior year's net loss of $3.3 million.
HubSpot is positioning itself as an AI platform, evolving from a traditional SaaS model to one that incorporates consumption-based pricing for use of its AI agents.
It doesn't matter your age or experience: taking full advantage of the stock market and investing with confidence are common goals for all investors. Luckily, Zacks Premium offers several different ways to do both.
Featuring daily updates of the Zacks Rank and Zacks Industry Rank, full access to the Zacks #1 Rank List, Equity Research reports, and Premium stock screens, the research service can help you become a smarter, more self-assured investor.
Zacks Premium includes access to the Zacks Style Scores as well.
What are the Zacks Style Scores? The Zacks Style Scores is a unique set of guidelines that rates stocks based on three popular investing types, and were developed as complementary indicators for the Zacks Rank. This combination helps investors choose securities with the highest chances of beating the market over the next 30 days.
Each stock is given an alphabetic rating of A, B, C, D or F based on their value, growth, and momentum qualities. With this system, an A is better than a B, a B is better than a C, and so on, meaning the better the score, the better chance the stock will outperform.
The Style Scores are broken down into four categories:
Value ScoreFor value investors, it's all about finding good stocks at good prices, and discovering which companies are trading under their true value before the broader market catches on. The Value Style Score utilizes ratios like P/E, PEG, Price/Sales, Price/Cash Flow, and a host of other multiples to help pick out the most attractive and discounted stocks.
Growth ScoreWhile good value is important, growth investors are more focused on a company's financial strength and health, and its future outlook. The Growth Style Score takes projected and historic earnings, sales, and cash flow into account to uncover stocks that will see long-term, sustainable growth.
Momentum ScoreMomentum traders and investors live by the saying "the trend is your friend." This investing style is all about taking advantage of upward or downward trends in a stock's price or earnings outlook. Employing factors like one-week price change and the monthly percentage change in earnings estimates, the Momentum Style Score can indicate favorable times to build a position in high-momentum stocks.
VGM ScoreWhat if you like to use all three types of investing? The VGM Score is a combination of all Style Scores, making it one of the most comprehensive indicators to use with the Zacks Rank. It rates each stock on their combined weighted styles, which helps narrow down the companies with the most attractive value, best growth forecast, and most promising momentum.
How Style Scores Work with the Zacks Rank The Zacks Rank is a proprietary stock-rating model that harnesses the power of earnings estimate revisions, or changes to a company's earnings expectations, to help investors build a successful portfolio.
Investors can count on the Zacks Rank's success, with #1 (Strong Buy) stocks producing an unmatched +23.8% average annual return since 1988, more than double the S&P 500's performance. But the model rates a large number of stocks, and there are over 200 companies with a Strong Buy rank, plus another 600 with a #2 (Buy) rank, on any given day.
But it can feel overwhelming to pick the right stocks for you and your investing goals with over 800 top-rated stocks to choose from.
That's where the Style Scores come in.
You want to make sure you're buying stocks with the highest likelihood of success, and to do that, you'll need to pick stocks with a Zacks Rank #1 or #2 that also have Style Scores of A or B. If you like a stock that only has a #3 (Hold) rank, it should also have Scores of A or B to guarantee as much upside potential as possible.
The direction of a stock's earnings estimate revisions should always be a key factor when choosing which stocks to buy, since the Scores were created to work together with the Zacks Rank.
Here's an example: a stock with a #4 (Sell) or #5 (Strong Sell) rating, even one with Style Scores of A and B, still has a downward-trending earnings outlook, and a bigger chance its share price will decrease too.
Thus, the more stocks you own with a #1 or #2 Rank and Scores of A or B, the better.
Stock to Watch: HubSpot (HUBS - Free Report) Headquartered in Cambridge, MA, HubSpot Inc. provides inbound marketing and sales applications over the cloud. The software-as-a-service vendor helps businesses attract customers through search engine optimization, social media, blogging, website content management, marketing automation, email, CRM, analytics and reporting.
HUBS is a #3 (Hold) on the Zacks Rank, with a VGM Score of B.
Additionally, the company could be a top pick for growth investors. HUBS has a Growth Style Score of A, forecasting year-over-year earnings growth of 36.9% for the current fiscal year.
10 analysts revised their earnings estimate higher in the last 60 days for fiscal 2026, while the Zacks Consensus Estimate has increased $0.15 to $13.28 per share. HUBS also boasts an average earnings surprise of +6.1%.
With a solid Zacks Rank and top-tier Growth and VGM Style Scores, HUBS should be on investors' short list.
Rangan Yamini, Chief Executive Officer & Pres of HubSpot, Inc. (HUBS +5.48%), reported a disposition of 2,622 shares on Sept. 1, 2026, according to a recent SEC Form 4 filing. The sale was non-discretionary and was executed to cover tax obligations related to the settlement of restricted stock units.
Transaction summaryMetricValueTransaction value~$658,000Shares sold2,622Post-transaction shares (directly held)~101,000Post-transaction value$25.41 millionTransaction value based on SEC Form 4 weighted average sale price ($251.11); post-transaction value based on Sept. 1, 2026, market close ($251.11).
Key questionsWhat was the nature of this equity transaction?
The disposition was a non-discretionary transaction in which HubSpot withheld 2,622 shares to satisfy tax withholding requirements associated with the settlement of equity awards.How does this affect the Chief Executive Officer's equity stake?
Following this tax-related withholding, the insider continues to hold ~101,000 shares directly, representing a market value of $25.41 million as of the Sept. 1, 2026, market close.What business operations support the value of these equity holdings?
HubSpot provides a cloud-hosted customer relationship management platform with modules for marketing and content management, serving a global client base across the Americas, Europe, and Asia-Pacific regions.Company OverviewMetricValueShare Price (as of market close 2026-09-01)$251.11Market Capitalization$12.5 billionRevenue (TTM)$3.4 billionNet Income (TTM)$146.9 millionCompany SnapshotHubSpot provides a comprehensive, cloud-based customer relationship management (CRM) platform featuring integrated modules for marketing, sales, customer service, and content management, supplemented by specialized tools, including SEO, website management, and AI-driven chatbot capabilities.The company operates a subscription-based SaaS business model, generating recurring revenue through tiered pricing structures that serve businesses of varying sizes and operational complexity across multiple geographies.HubSpot's customer base encompasses small- to mid-market and enterprise organizations across the Americas, Europe, and Asia Pacific that require integrated customer engagement and operational optimization solutions.HubSpot operates as a leading provider of cloud-based CRM and customer engagement software, serving a global customer base with an integrated platform that consolidates marketing, sales, and service functions. The company has established a scalable SaaS business model with $3.4 billion in TTM revenue and demonstrated profitability with $146.9 million in TTM net income, positioning itself as a significant player in the enterprise software application sector. HubSpot's competitive advantage derives from its comprehensive platform integration, extensive ecosystem of third-party applications, and focus on delivering accessible solutions across the customer lifecycle.
What this transaction means for investorsThe key to understanding CEO Rangan Yamini's sale of HubSpot shares is tax obligations.
A sale of restricted stock units is a taxable event, meaning he was likely selling some shares regardless of the stock's performance. Moreover, the sale involved less than 3% of his shares. Given those factors, it is highly unlikely that Yamini sold shares of the SaaS stock because of worries over the stock’s future.
Admittedly, HubSpot stock had fallen by 48% over the previous year and had recently reached a five-year low. Investors appear to have sold out of concern about a so-called "SaaSpocalypse," a fear that AI engines would render its software obsolete.
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Fortunately, the reality suggests that HubSpot actually remains in a growth mode. In the first half of 2026, revenue increased by 21% year over year. Also, it returned to profitability for that period as the company kept its expense growth in check.
Furthermore, the price-to-sales (P/S) ratio of 3.8 closely approximates the S&P 500 average, arguably making HubSpot closer to a buy than a sell. Amid its revenue growth and lower valuation, it is likely Yamini will continue to hold his shares if he possibly can.
CAMBRIDGE, Mass.--(BUSINESS WIRE)--HubSpot, Inc., the agentic customer platform for scaling businesses, announced today that Yamini Rangan, the Company's Chief Executive Officer, is scheduled to present at the Goldman Sachs Communacopia + Technology Conference in San Francisco, California on Wednesday, September 9 at 4:45 p.m. ET. All interested parties can access the webcast live and a replay of the webcast will be available on the Company's investor relations website at ir.hubspot.com. The Co.
Deutsche Bank AG purchased a new stake in HubSpot, Inc. (NYSE:HUBS – Free Report) during the second quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The fund purchased 29,798 shares of the software maker’s stock, valued at approximately $5,438,000. Deutsche Bank AG owned approximately 0.06% of HubSpot at the end of the most recent reporting period.
A number of other hedge funds have also added to or reduced their stakes in the business. National Bank of Canada FI lifted its stake in HubSpot by 8.6% in the 3rd quarter. National Bank of Canada FI now owns 379 shares of the software maker’s stock valued at $177,000 after purchasing an additional 30 shares during the last quarter. Rakuten Securities Inc. lifted its holdings in shares of HubSpot by 783.3% during the 2nd quarter. Rakuten Securities Inc. now owns 53 shares of the software maker’s stock worth $30,000 after acquiring an additional 47 shares during the period. Orion Porfolio Solutions LLC boosted its stake in HubSpot by 2.9% in the second quarter. Orion Porfolio Solutions LLC now owns 1,784 shares of the software maker’s stock valued at $994,000 after buying an additional 51 shares in the last quarter. Elevation Point Wealth Partners LLC lifted its stake in shares of HubSpot by 3.3% in the 4th quarter. Elevation Point Wealth Partners LLC now owns 1,738 shares of the software maker’s stock valued at $697,000 after acquiring an additional 55 shares during the last quarter. Finally, Turning Point Benefit Group Inc. acquired a new stake in HubSpot during the 3rd quarter worth approximately $25,000. Institutional investors own 90.39% of the company’s stock.
HubSpot Price Performance NYSE HUBS opened at $243.85 on Tuesday. The business’s fifty day moving average price is $210.81 and its 200-day moving average price is $223.33. The stock has a market capitalization of $12.16 billion, a price-to-earnings ratio of 86.17, a PEG ratio of 2.46 and a beta of 1.19. HubSpot, Inc. has a 1-year low of $169.63 and a 1-year high of $525.51.
HubSpot (NYSE:HUBS – Get Free Report) last announced its quarterly earnings data on Wednesday, August 5th. The software maker reported $3.26 EPS for the quarter, beating the consensus estimate of $3.02 by $0.24. HubSpot had a net margin of 4.26% and a return on equity of 8.66%. The firm had revenue of $911.74 million for the quarter, compared to the consensus estimate of $898.31 million. During the same period last year, the firm earned $2.19 EPS. The company’s revenue was up 19.8% on a year-over-year basis. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. Equities research analysts anticipate that HubSpot, Inc. will post 4.54 EPS for the current year. Analyst Upgrades and Downgrades HUBS has been the subject of several recent analyst reports. Capital One Financial set a $206.00 price objective on shares of HubSpot and gave the stock an “equal weight” rating in a research report on Thursday, August 6th. Wolfe Research downgraded HubSpot from an “outperform” rating to a “peer perform” rating in a research note on Thursday, August 6th. William Blair cut shares of HubSpot from an “outperform” rating to a “market perform” rating in a research report on Friday, May 8th. Raymond James Financial reaffirmed an “outperform” rating and set a $250.00 price objective on shares of HubSpot in a research note on Friday, May 8th. Finally, BNP Paribas Exane cut HubSpot from an “outperform” rating to a “neutral” rating and set a $210.00 price objective for the company. in a report on Monday, May 11th. Fifteen research analysts have rated the stock with a Buy rating, sixteen have given a Hold rating and two have given a Sell rating to the stock. According to MarketBeat, HubSpot currently has an average rating of “Hold” and an average target price of $268.90.
Check Out Our Latest Research Report on HUBS
Insider Activity In other news, Director Gerald Dischler bought 925 shares of the stock in a transaction dated Monday, August 10th. The stock was purchased at an average price of $215.93 per share, for a total transaction of $199,735.25. Following the acquisition, the director owned 1,940 shares of the company’s stock, valued at $418,904.20. The trade was a 91.13% increase in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, insider Erika Ashley Fisher sold 702 shares of the company’s stock in a transaction dated Tuesday, August 4th. The stock was sold at an average price of $235.22, for a total transaction of $165,124.44. Following the completion of the transaction, the insider owned 14,581 shares in the company, valued at approximately $3,429,742.82. The trade was a 4.59% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders have sold 26,202 shares of company stock valued at $5,477,709. 3.70% of the stock is currently owned by insiders.
HubSpot Profile (Free Report)
HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.
The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.
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Key Takeaways HubSpot's subscription revenues rose 20% year over year to $894 million in the second quarter.HUBS added customers and expanded monetization, with subscription revenue per customer up 4%.AI adoption and larger deals are supporting growth as customers increasingly use multiple Hubs. HubSpot, Inc. (HUBS - Free Report) is seeing growing user engagement in its customer relationship management platform, which is propelling subscription-based revenues. In the second quarter, Subscription revenues rose to $894 million, up 20% year over year. The figure surpassed the Zacks Consensus Estimate of $878.85 million.
Strong growth of its customer base is the main growth driver. The company had 306,446 customers at the end of June 2026, implying a 14% year-over-year increase. Improved monetization of existing customers is also supporting the top line. HubSpot’s average subscription revenue per customer rose 4% year over year to $11,800 in the second quarter.
The company continued to see customers opting for several HubSpot products instead of relying on a single Hub. In the second quarter, 64% of new Pro+ customers purchased multiple Hubs. It continued to gain traction with larger businesses. Large enterprise customers usually bring higher subscription values. The company reported that deals generating more than $120,000 in annual recurring revenue increased 38% year over year.
Growing customer engagement with HubSpot’s AI products is also driving net sales. More than 16,000 customers had activated Data Agent, nearly 17,000 had activated Prospecting Agent, and more than 10,000 had adopted Customer Agent by the end of the quarter. The company is also steadily expanding the range of capabilities customers can adopt within the platform. It has recently introduced products like Revenue Hub. Management stated upmarket demand for a unified AI-powered customer platform remains evident and expects platform consolidation and AI adoption to support the longer-term opportunity.
How are Competitors Faring?In the CRM space, HubSpot faces competition from Salesforce, Inc. (CRM - Free Report) , one of the world’s leading Customer Relationship Management companies. Salesforce continues to benefit as enterprises modernize customer-facing processes and reduce vendor sprawl. In the first quarter of fiscal 2027, subscription and support revenues increased 14% year over year to $10.6 billion, and the current remaining performance obligation grew 14%, signaling continued multi-year commitments. For fiscal 2027, Salesforce maintained subscription and support growth guidance of slightly under 12% year over year in nominal terms and about 11% in constant currency, which implies continued reliance on renewals and expansion within the installed base.
Microsoft Corporation (MSFT - Free Report) is also witnessing strong traction in the Productivity & Business Processes segment, which includes the Office and Dynamics CRM businesses. In the June quarter, revenues from Microsoft’s Dynamic 365 surged 13% year over year. The Dynamic 365 is powered by Microsoft Copilot, which facilitates the generation of engaging content, key insights and summarizes customer experience.
HUBS’ Price Performance, Valuation and EstimatesHubSpot has declined 50.3% over the past year compared to the industry’s decline of 13.4%.
Image Source: Zacks Investment Research
Going by the price/book ratio, the company's shares currently trade at 7.35 book value, higher than 4.57 of the industry average.
Image Source: Zacks Investment Research
HUBS’ earnings estimates for 2026 and 2027 have improved, over the past 60 days.
Image Source: Zacks Investment Research
HubSpot currently sports a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Algert Global LLC acquired a new stake in HubSpot, Inc. (NYSE: HUBS) in the second quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor acquired 45,080 shares of the software maker's stock, valued at approximately $8,228,000. Algert Global LLC owned approximately 0.09% of HubSpot as
Bank of New York Mellon Corp acquired a new stake in HubSpot, Inc. (NYSE:HUBS – Free Report) during the second quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The firm acquired 252,978 shares of the software maker’s stock, valued at approximately $46,171,000. Bank of New York Mellon Corp owned about 0.49% of HubSpot at the end of the most recent reporting period.
Several other institutional investors have also added to or reduced their stakes in HUBS. Empowered Funds LLC boosted its stake in HubSpot by 88.5% in the first quarter. Empowered Funds LLC now owns 1,570 shares of the software maker’s stock valued at $897,000 after buying an additional 737 shares in the last quarter. NewEdge Advisors LLC raised its stake in HubSpot by 12.1% during the second quarter. NewEdge Advisors LLC now owns 4,788 shares of the software maker’s stock worth $2,665,000 after acquiring an additional 516 shares in the last quarter. Treasurer of the State of North Carolina lifted its holdings in shares of HubSpot by 4.7% in the second quarter. Treasurer of the State of North Carolina now owns 23,754 shares of the software maker’s stock worth $13,222,000 after acquiring an additional 1,077 shares during the last quarter. Osterweis Capital Management Inc. bought a new position in shares of HubSpot in the second quarter worth about $34,000. Finally, Alliancebernstein L.P. boosted its stake in shares of HubSpot by 35.0% in the 2nd quarter. Alliancebernstein L.P. now owns 376,076 shares of the software maker’s stock valued at $209,335,000 after purchasing an additional 97,469 shares in the last quarter. 90.39% of the stock is currently owned by institutional investors and hedge funds.
Wall Street Analyst Weigh In Several research analysts have recently issued reports on the stock. Wells Fargo & Company downgraded shares of HubSpot from an “overweight” rating to a “neutral” rating in a report on Thursday, August 6th. Zacks Research lowered HubSpot from a “strong-buy” rating to a “hold” rating in a research report on Wednesday, August 12th. Wolfe Research cut HubSpot from an “outperform” rating to a “peer perform” rating in a report on Thursday, August 6th. Barclays dropped their target price on HubSpot from $270.00 to $240.00 and set an “overweight” rating for the company in a research report on Thursday, August 6th. Finally, Oppenheimer lowered HubSpot from an “outperform” rating to a “market perform” rating in a research note on Thursday, August 6th. Fifteen investment analysts have rated the stock with a Buy rating, sixteen have assigned a Hold rating and two have issued a Sell rating to the company. According to data from MarketBeat.com, the company presently has an average rating of “Hold” and a consensus price target of $268.90.
Read Our Latest Report on HubSpot HubSpot Stock Up 8.0% NYSE HUBS opened at $255.93 on Friday. The company has a market capitalization of $12.76 billion, a price-to-earnings ratio of 90.44, a PEG ratio of 2.57 and a beta of 1.19. HubSpot, Inc. has a twelve month low of $169.63 and a twelve month high of $525.51. The stock has a fifty day simple moving average of $214.72 and a 200 day simple moving average of $223.55.
HubSpot (NYSE:HUBS – Get Free Report) last announced its earnings results on Wednesday, August 5th. The software maker reported $3.26 EPS for the quarter, topping the consensus estimate of $3.02 by $0.24. The firm had revenue of $911.74 million for the quarter, compared to the consensus estimate of $898.31 million. HubSpot had a return on equity of 8.66% and a net margin of 4.26%.The business’s quarterly revenue was up 19.8% compared to the same quarter last year. During the same period in the previous year, the business earned $2.19 EPS. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. Research analysts expect that HubSpot, Inc. will post 4.54 earnings per share for the current fiscal year.
Insiders Place Their Bets In other news, Director Brian Halligan sold 8,500 shares of the company’s stock in a transaction on Tuesday, July 21st. The shares were sold at an average price of $221.09, for a total value of $1,879,265.00. Following the sale, the director directly owned 85,000 shares of the company’s stock, valued at approximately $18,792,650. This represents a 9.09% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. Also, Director Gerald Dischler acquired 925 shares of the firm’s stock in a transaction dated Monday, August 10th. The shares were purchased at an average price of $215.93 per share, with a total value of $199,735.25. Following the completion of the transaction, the director owned 1,940 shares of the company’s stock, valued at $418,904.20. This trade represents a 91.13% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. In the last 90 days, insiders sold 26,202 shares of company stock worth $5,477,709. 3.70% of the stock is currently owned by insiders.
HubSpot Company Profile (Free Report)
HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.
The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.
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On August 13, 2026, HubSpot Inc HUBS shares rose 14.5% today, closing at $240.51. This uptick comes amidst a challenging year for the stock, which has seen a 52-week range of $169.63 to $525.51.
GF Value™ verdict: Current price of $240.51 vs GF Value of $730.32 indicates a 67.1% undervaluation.GF Score™ of 69/100, suggesting the stock is above average in overall quality.Notable insider activity: Insiders bought $0.2M and sold $5.5M in the last 3 months.Is HUBS Overvalued or Undervalued?Based on the current price of $240.51 and the GF Value™ estimate of $730.32, HubSpot Inc appears significantly undervalued, offering a substantial margin of safety of 67.1%. The GF Valuation label indicates that the stock is significantly undervalued, presenting an intriguing opportunity for potential investors. GF Value™ is GuruFocus' proprietary estimate of intrinsic value, which takes into account historical trading multiples, past performance, and future growth projections.
This undervaluation suggests that the stock is trading well below its estimated worth, which may attract value-oriented investors. However, potential investors should remain cautious and consider the broader market conditions and company performance trends before making any decisions.
How Does HUBS's Valuation Compare to Its History?MetricCurrentHistoricalP/E (TTM)85.0x274.3xForward P/E18.4xN/AHubSpot's current P/E (TTM) of 85.0x is significantly lower than its 5-year median P/E of 274.3x, indicating that the stock is trading at a substantial discount relative to its historical valuation metrics. This analysis supports the GF Value™ verdict of being undervalued, suggesting a potential opportunity for value investors.
What Does HUBS's GF Score™ Tell Us?The GF Score™ measures a stock's overall quality based on various factors, including financial strength, profitability, growth, valuation, and momentum. HubSpot's GF Score™ of 69/100 indicates that it is above average in quality, with notable strengths and weaknesses in different areas.
MetricRatingGF Score™69/100Financial Strength9/10Profitability4/10Growth8/10Valuation2/10Momentum4/10The strongest area for HubSpot lies in financial strength, rated at 9/10, indicating a solid balance sheet and good liquidity. Conversely, the valuation sub-rank is notably weak at 2/10, reflecting the high P/E ratio compared to historical norms. This discrepancy emphasizes the potential for a valuation correction, aligning with the overall GF Value™ assessment of undervaluation.
What Are Gurus and Insiders Doing with HUBS?Currently, five gurus hold shares of HubSpot, with four increasing their positions and two reducing their stakes in recent quarters. This indicates a generally positive sentiment among professional investors, as more gurus are willing to invest further in the company.
In terms of insider activity, the pattern shows that insiders bought $0.2M worth of shares while selling $5.5M in the last three months. This selling may raise some caution, as it could indicate that insiders are taking profits. However, the buying activity suggests some level of confidence in the company's future performance, which could be seen as a positive signal in the context of the overall market dynamics.
What This Means for InvestorsBased on the GF Value™ estimate and the current stock price, HubSpot Inc HUBS appears significantly undervalued at this time. While the stock has faced challenges in the past year, the strong financial strength and the supportive guru activity could present a compelling case for further examination. For more detailed insights, you can visit the HubSpot Inc (HUBS) stock page and explore the GF Value™ page for an in-depth analysis.
Frequently Asked QuestionsWhat is HUBS's GF Score™?
HUBS has a GF Score™ of 69/100, indicating that it is above average in overall quality compared to its peers.
Is HUBS overvalued or undervalued?
According to the GF Value™ verdict, HUBS is significantly undervalued, with a potential upside of 67.1% based on the current price compared to the intrinsic value estimate.
What is HUBS's P/E ratio?
HUBS's P/E ratio (TTM) is 85.0x, which is significantly lower than its 5-year median P/E of 274.3x, indicating that the stock is trading at a considerable discount compared to its historical valuation.
This stock alert was generated using automated technology and GuruFocus financial data to provide readers with timely and accurate market reporting. This content was reviewed by GuruFocus editorial team prior to publication. Please send any questions or comments about this story to [email protected].
Key Takeaways HubSpot delivered 20% revenue growth as customers rose 14% and non-GAAP EPS jumped 49%.Enterprise deals above $120,000 in ARR grew 38%, while multi-hub adoption also advanced.AI usage surged, but HubSpot expects slower customer additions and pressured upgrade rates in 2026.
HubSpot, Inc. (HUBS - Free Report) has come under pressure even as its second-quarter results showed continued revenue growth, customer expansion and rising AI adoption. The stock’s decline puts greater focus on whether the company can convert its AI investments and enterprise momentum into durable growth.
The near-term picture is less clear. Management expects slower customer additions, pressure on net upgrade rates and longer buying cycles through the rest of 2026, while pricing changes are designed to lower barriers to AI adoption.
HUBS Faces Slower Buying DecisionsHubSpot said larger buying committees, more C-suite and Board approvals and longer sales cycles weighed on second-quarter demand. Customers are also optimizing budgets as they assess the cost and value of AI, increasing downgrade pressure and limiting near-term visibility.
Management expects net upgrade rates to remain pressured in the second half of 2026 because of customer budget optimization. It also expects net new annual recurring revenue growth to trail constant-currency revenue growth for the year. These trends could temper the pace of expansion even as the company continues investing in AI.
HubSpot Still Delivers Strong GrowthHubSpot reported second-quarter revenue of $911.7 million, up 20% year over year, while subscription revenue rose 20%. Non-GAAP operating income increased 44% to $185.3 million, and non-GAAP earnings reached $3.26 per share, up 49% year over year.
The customer base reached 306,446, up 14% year over year, while average subscription revenue per customer rose 4% to $11,800. HubSpot also generated $222.8 million in operating cash flow and $167.9 million in non-GAAP free cash flow, giving it room to fund product development and capital returns.
HUBS Builds Its Enterprise OpportunityEnterprise adoption remains a key part of the longer-term growth case. Deals above $120,000 in annual recurring revenue increased 38% year over year in the second quarter, showing continued demand from larger customers for a unified AI-powered customer platform.
Multi-hub adoption also advanced. About 64% of new Pro+ customers landed with multiple hubs, up 3 percentage points year over year. Salesforce, Inc. (CRM - Free Report) is similarly emphasizing agentic capabilities across its enterprise customer platform, underscoring the broader shift toward AI-enabled software consolidation.
HubSpot Expands AI MonetizationAI usage continued to build despite the pricing transition. Data Agent had more than 16,000 activated customers, up 80% sequentially, while Prospecting Agent had almost 17,000 and Customer Agent exceeded 10,000. In addition, 32% of Marketing Hub Pro+ customers activated AEO, and nearly 16,000 customers started a standalone AEO trial.
The key question is whether adoption becomes recurring revenue. HubSpot said credit consumption grew in the second quarter despite pricing changes, while management expects AI seats and credit usage to become incremental long-term revenue drivers. Microsoft Corporation (MSFT - Free Report) is also scaling AI through its cloud and productivity businesses, illustrating the broader industry focus on turning AI usage into monetized products.
HUBS Rank Signals a Mixed SetupHubSpot currently carries a Zacks Rank #3 (Hold), with a Value Score of C, Growth Score of A, Momentum Score of A and VGM Score of A. The Rank reflects the near-term balance between growth opportunities and pressure on customer buying behavior. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
The Style Score framework treats Style Scores as complements to the Zacks Rank. The A Growth Score reflects favorable growth characteristics, while the A Momentum Score points to favorable price-timing characteristics under the methodology. The C Value Score indicates weaker value characteristics, and the A VGM Score reflects the combined value, growth and momentum profile. With a #3 Rank, the overall setup remains mixed rather than a clear signal that the decline alone changes the investment case.
Key Takeaways HubSpot beat revenue and EPS estimates, with revenue up 20% and operating income rising 44%.AI adoption grew as Data Agent activations rose 80% sequentially and large ARR deals increased 38%.Longer sales cycles and 102% net revenue retention may limit subscription growth and near-term visibility.
HubSpot, Inc. (HUBS - Free Report) delivered a second-quarter earnings beat, with revenues and earnings topping the Zacks Consensus Estimate. Revenue increased 20% year over year, while AI adoption continued across its agent portfolio. However, management also pointed to longer sales cycles, larger buying committees and greater scrutiny of AI spending. The earnings beat supports the growth case, but investors must determine whether AI monetization can offset slower purchase decisions.
HUBS Beats on Revenue and EarningsHubSpot reported second-quarter revenues of $911.7 million, up 20% year over year and above the Zacks Consensus Estimate of $897.8 million. Subscription revenues increased 20% to $894 million, supported by customer additions, expansion within the installed base and adoption of AI-powered offerings.
Non-GAAP earnings came in at $3.26 per share, up from $2.19 per share a year earlier and above the Zacks Consensus Estimate of $3.02. Non-GAAP operating income increased 44% to $185.3 million, while the operating margin expanded to 20.3% from 17.0%.
HubSpot also added more than 6,900 net customers, bringing its total customer count to 306,446, up 14% year over year. Average subscription revenue per customer increased 4% to $11,800. These figures indicate that the earnings beat was supported by both customer growth and operating leverage.
HubSpot Raises the AI Adoption StoryAI adoption remained a central growth driver in the second quarter. Data Agent had more than 16,000 activated customers, up 80% sequentially, while Prospecting Agent had almost 17,000 activated customers and Customer Agent exceeded 10,000.
AEO adoption also expanded. About 32% of Marketing Hub Pro+ customers had activated AEO, while nearly 16,000 customers started a standalone AEO trial during the quarter. HubSpot said customers are seeing measurable outcomes from its agents, while management expects AI seats and credit usage to become incremental long-term revenue drivers. Upmarket adoption provides another indication of demand for the platform. Deals above $120,000 in annual recurring revenue increased 38% year over year, and 64% of new Pro+ customers landed with multiple hubs, up 3 percentage points year over year.
HubSpot faces competition from software companies also increasing their AI investments, including Adobe Inc. (ADBE - Free Report) and Datadog, Inc. (DDOG - Free Report) . As businesses seek automation and productivity gains, competitive pressure could require HubSpot to maintain a high pace of product innovation and AI investment. Its integrated customer platform, AI agents and Smart CRM could help differentiate the offering as customers look to consolidate software and workflows.
HUBS Maintains Its 2026 Growth OutlookHubSpot maintained its 2026 revenue outlook at $3.678 billion to $3.686 billion, representing 18% reported growth. Management expects full-year non-GAAP operating income of $762 million to $766 million, implying a 21% operating margin.
The outlook indicates that HubSpot expects the pricing and go-to-market transition to affect the timing of growth rather than eliminate its longer-term expansion opportunity. For the third quarter, the company expects revenues of $924 million to $925 million, up 14% year over year, with non-GAAP operating income of $187 million to $188 million.
Cash generation also provides support for the outlook. Second-quarter operating cash flow increased 36% year over year to $222.8 million, while non-GAAP free cash flow rose 44% to $167.9 million. HubSpot expects about $750 million of free cash flow in 2026 and authorized an additional share repurchase program of up to $1 billion.
HubSpot Confronts Longer Sales CyclesThe earnings beat did not remove the demand concerns highlighted by management. Customers are taking longer to approve AI investments as they seek greater confidence in potential returns and more predictable costs. Buying committees have become larger, while more deals require C-suite and Board approval.
HubSpot also introduced trials, lowered entry price points and expanded outcome-based pricing for several agents. These changes are intended to lower barriers to AI adoption, but management acknowledged that allowing customers to test products before purchasing can extend the buying process.
Net revenue retention was 102% in the second quarter, down one percentage point year over year. Management expects net upgrade rates to remain pressured in the second half of 2026 as existing customers optimize budgets. This could constrain subscription expansion and make near-term revenue growth less predictable.
HUBS Rank Frames the Earnings ReactionHubSpot currently carries a Zacks Rank #3 (Hold), with a Value Score of C, Growth Score of A, Momentum Score of A and VGM Score of A. The Zacks Style Scores complement the Zacks Rank by assessing value, growth, momentum and their combined characteristics. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
The A Growth Score and A Momentum Score provide constructive signals, but the C Value Score indicates that valuation characteristics are less favorable. The Style Score Education material also emphasizes that the Zacks Rank remains the first step in stock selection because earnings estimate revisions are the most important factor affecting stock prices.
For HUBS, the earnings beat confirms that revenue growth, customer additions and AI adoption remain intact. Still, longer sales cycles, pressured upgrades, competitive investment and the pricing transition could limit near-term visibility. The outlook remains balanced as the AI opportunity is substantial, but investors may need further evidence that growing AI adoption will translate into durable incremental revenue.
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Stock to Watch: HubSpot (HUBS - Free Report) Headquartered in Cambridge, MA, HubSpot Inc. provides inbound marketing and sales applications over the cloud. The software-as-a-service vendor helps businesses attract customers through search engine optimization, social media, blogging, website content management, marketing automation, email, CRM, analytics and reporting.
HUBS is a #2 (Buy) on the Zacks Rank, with a VGM Score of A.
Additionally, the company could be a top pick for growth investors. HUBS has a Growth Style Score of A, forecasting year-over-year earnings growth of 35.5% for the current fiscal year.
Two analysts revised their earnings estimate higher in the last 60 days for fiscal 2026, while the Zacks Consensus Estimate has increased $0.02 to $13.14 per share. HUBS also boasts an average earnings surprise of +6.1%.
With a solid Zacks Rank and top-tier Growth and VGM Style Scores, HUBS should be on investors' short list.
Gerald Dischler, a recent member of the Board of Directors at HubSpot, Inc. (HUBS +3.08%), purchased 925 shares of common stock on August 10, 2026 according to the SEC Form 4 filing.
Transaction summaryMetricValueTransaction value~$200,000Shares purchased925Post-transaction shares (directly held)1,940Post-transaction value$418,865.40Transaction value based on SEC Form 4 weighted average purchase price ($215.93); post-transaction value based on August 10, 2026 market close ($215.91).
Key questionsWhat was the scale of this acquisition relative to the insider’s existing position?
This purchase represented a 91% increase in direct holdings, nearly doubling the director's exposure to the common stock.How does this activity align with the company’s recent market performance?
The director expanded the position following a 52% decline in the stock's value over the previous 12 months, during a period where the company reported trailing twelve-month revenue of $3.4 billion.What is the current status of the director’s total stake?
Following the transaction, the director holds 1,940 shares directly, which corresponds to a 0.0038% ownership stake in the company.Company OverviewMetricValueShare Price (as of market close 2026-08-10)$215.91Market Capitalization$10.8 billionRevenue (TTM)$3.4 billionNet Income (TTM)$146.9 millionCompany SnapshotHubSpot provides a comprehensive, cloud-based customer relationship management (CRM) platform featuring integrated modules for marketing, sales, customer service, and content management, complemented by specialized tools including search engine optimization, website management, and AI-driven chatbot capabilities.The company operates a subscription-based software-as-a-service business model, generating recurring revenue through tiered pricing structures that serve businesses of varying sizes and operational requirements across multiple geographies.HubSpot serves a diverse customer base spanning small and medium-sized enterprises to large corporations across the Americas, Europe, and the Asia Pacific region, targeting organizations seeking integrated solutions to streamline customer engagement and operational efficiency.HubSpot maintains a substantial market position with a market cap of $10.8 billion, supported by a workforce of 9,016 employees. The company's integrated CRM platform strategy differentiates it within the competitive software-as-a-service landscape by consolidating multiple business functions into a single ecosystem, enabling customers to reduce operational complexity while enhancing customer lifecycle management capabilities.
What this transaction means for investorsThe Aug. 10 purchase of HubSpot stock by new Board of Directors member Gerald Dischler, who joined the Board in August of 2026, signals his confidence in its share price appreciation potential. The transaction happened at $215.93 per share, indicating Dischler believes HubSpot is a buy at that price.
He could be right, considering the stock hit a 52-week high of $525.51 last September. The share price dropped after the company reported second-quarter earnings results on Aug. 5.
HubSpot’s Q2 revenue rose a strong 20% year over year to $911.7 million. This growth helped it increase Q2 net income to $43.3 million, a substantial turnaround from a net loss of $3.3 million in 2025.
Despite these excellent results, HubSpot’s share price fell due to weaker than expected guidance for Q3 sales as management noted headwinds in its drive to build up its artificial intelligence business. The company forecasted Q3 revenue in the range of $924 million to $925 million, up 14% year over year, which is slower growth compared to Q2’s 20% increase.
Dischler’s buy at this time suggests he believes the stock will rebound over time.
Robert Izquierdo has positions in HubSpot. The Motley Fool has positions in and recommends HubSpot. The Motley Fool has a disclosure policy.
Boston, Massachusetts--(Newsfile Corp. - August 10, 2026) - Block & Leviton is investigating HubSpot (NYSE: HUBS) for potential securities law violations. Investors who have lost money in their HubSpot investment should contact the firm to learn more about how they might recover those losses. For more details, visit https://blockleviton.com/cases/hubs.
What is this all about?
Block & Leviton is investigating whether HubSpot, Inc. and certain of its executives violated federal securities laws. On May 7, 2026, when discussing its first-quarter results, HubSpot's management attributed a slow start in April largely to the company's own product, pricing, and go-to-market changes, and guided investors to expect roughly 9,000 to 10,000 net customer additions per quarter and net revenue retention to expand by 1 to 2 points. On August 5, 2026, HubSpot reported second-quarter results that beat revenue and earnings expectations but cut forward guidance and sharply reset those key metrics - lowering the net-adds outlook to 5,000 to 6,000 and net revenue retention to "roughly flat" - while management pointed to increased budget sensitivity, longer sales cycles, and softening customer demand. The investigation concerns whether the company's earlier statements adequately disclosed the demand weakness that was already emerging. HubSpot shares fell approximately 20% following the August announcement.
Who is eligible?
Anyone who purchased HubSpot common stock and has seen their shares fall may be eligible, whether or not they have sold their investment. Investors should contact Block & Leviton to learn more.
What is Block & Leviton doing?
Block & Leviton is investigating whether the Company committed securities law violations and may file an action to attempt to recover losses on behalf of investors who have lost money.
What should you do next?
If you've lost money on your investment, you should contact Block & Leviton to learn more via our case website, by email at [email protected], or by phone at (888) 256-2510.
Whistleblower?
If you have non-public information about HubSpot, you should consider assisting in our investigation or working with our attorneys to file a report with the Securities Exchange Commission under their whistleblower program. Whistleblowers who provide original information to the SEC may receive rewards of up to 30% of any successful recovery. For more information, contact Block & Leviton at [email protected] or by phone at (888) 256-2510.
Why should you contact Block & Leviton?
Block & Leviton is widely regarded as one of the leading securities class action firms in the country. Our attorneys have recovered billions of dollars for defrauded investors and are dedicated to obtaining significant recoveries on behalf of our clients through active litigation in the federal courts across the country. Many of the nation's top institutional investors hire us to represent their interests. You can learn more about us at our website, www.blockleviton.com, call (888) 256-2510 or email [email protected] with any questions.
This notice may constitute attorney advertising.
CONTACT:
BLOCK & LEVITON LLP
260 Franklin St., Suite 1860
Boston, MA 02110
Phone: (888) 256-2510
Email: [email protected]
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/308895
Source: Block & Leviton LLP
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Assenagon Asset Management S.A. grew its holdings in HubSpot, Inc. (NYSE:HUBS – Free Report) by 135.3% during the second quarter, according to its most recent disclosure with the Securities & Exchange Commission. The fund owned 226,818 shares of the software maker’s stock after purchasing an additional 130,433 shares during the period. Assenagon Asset Management S.A. owned about 0.44% of HubSpot worth $41,397,000 at the end of the most recent quarter.
A number of other institutional investors have also made changes to their positions in HUBS. Price T Rowe Associates Inc. MD boosted its stake in shares of HubSpot by 36.5% during the 4th quarter. Price T Rowe Associates Inc. MD now owns 4,581,922 shares of the software maker’s stock worth $1,838,727,000 after buying an additional 1,224,424 shares during the last quarter. Pictet Asset Management Holding SA increased its position in shares of HubSpot by 13.1% in the first quarter. Pictet Asset Management Holding SA now owns 2,188,191 shares of the software maker’s stock valued at $533,993,000 after acquiring an additional 252,604 shares during the last quarter. State Street Corp increased its position in shares of HubSpot by 3.7% in the fourth quarter. State Street Corp now owns 1,191,843 shares of the software maker’s stock valued at $478,287,000 after acquiring an additional 42,948 shares during the last quarter. AQR Capital Management LLC raised its holdings in HubSpot by 117.6% during the fourth quarter. AQR Capital Management LLC now owns 1,188,981 shares of the software maker’s stock worth $477,138,000 after acquiring an additional 642,545 shares in the last quarter. Finally, Geode Capital Management LLC raised its holdings in HubSpot by 1.5% during the fourth quarter. Geode Capital Management LLC now owns 971,712 shares of the software maker’s stock worth $388,917,000 after acquiring an additional 14,159 shares in the last quarter. Institutional investors own 90.39% of the company’s stock.
Insider Activity In related news, Director Lorrie M. Norrington purchased 1,313 shares of the firm’s stock in a transaction that occurred on Monday, May 11th. The shares were acquired at an average price of $190.42 per share, for a total transaction of $250,021.46. Following the purchase, the director owned 2,838 shares in the company, valued at approximately $540,411.96. This represents a 86.10% increase in their ownership of the stock. The purchase was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, Director Brian Halligan sold 8,500 shares of the stock in a transaction dated Tuesday, July 21st. The shares were sold at an average price of $221.09, for a total transaction of $1,879,265.00. Following the completion of the transaction, the director directly owned 85,000 shares in the company, valued at approximately $18,792,650. This represents a 9.09% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last 90 days, insiders purchased 14,063 shares of company stock valued at $2,585,781 and sold 26,202 shares valued at $5,481,959. 3.70% of the stock is owned by company insiders.
Key Stories Impacting HubSpot Here are the key news stories impacting HubSpot this week:
Positive Sentiment: HubSpot’s second-quarter results exceeded expectations: adjusted EPS was $3.26 versus the $3.02 consensus, while revenue reached $911.7 million, up 19.8% year over year and ahead of estimates. Customer additions, subscription growth and demand for AI-powered CRM tools supported the quarter. HubSpot Q2 Earnings Beat Estimates Positive Sentiment: KeyCorp retained an “overweight” rating with a $285 target, and BTIG maintained a “buy” rating with a $250 target. These analysts see substantial upside if HubSpot converts its AI investments into sustained growth and margin expansion. Neutral Sentiment: Management is expanding AI product trials and lowering entry prices to accelerate adoption. The initiatives could strengthen long-term demand, but longer sales cycles and tighter customer software budgets are creating near-term pressure. HUBS Q2 Earnings Call Highlights Neutral Sentiment: Jerry Dischler, an experienced AI and digital advertising executive, joined HubSpot’s board, potentially adding strategic expertise as the company develops its AI platform. A director’s sale of 702 shares was relatively small but adds limited insider-selling noise. Negative Sentiment: Third-quarter revenue guidance of approximately $924 million-$925 million was below the $941.2 million analyst consensus. The shortfall overshadowed the earnings beat and fueled fears that HubSpot’s growth is slowing as customers delay or scrutinize technology purchases. HubSpot Guidance Report Negative Sentiment: Analysts including Stifel, TD Cowen and Piper Sandler downgraded or lowered price targets, citing slower net additions, execution risks and a transition from a premium growth valuation toward a more value-oriented profile. Negative Sentiment: Block & Leviton announced an investigation into possible securities-law violations following the sharp decline. The announcement creates headline and legal risk, although it does not establish wrongdoing by HubSpot. HubSpot Investigation Announcement HubSpot Stock Up 3.7% NYSE:HUBS opened at $209.96 on Friday. HubSpot, Inc. has a 12-month low of $169.63 and a 12-month high of $525.51. The firm has a market capitalization of $10.75 billion, a price-to-earnings ratio of 74.19, a P/E/G ratio of 2.29 and a beta of 1.19. The stock’s 50 day moving average price is $206.74 and its two-hundred day moving average price is $229.37.
HubSpot (NYSE:HUBS – Get Free Report) last issued its earnings results on Wednesday, August 5th. The software maker reported $3.26 EPS for the quarter, topping the consensus estimate of $3.02 by $0.24. The company had revenue of $911.74 million during the quarter, compared to the consensus estimate of $898.31 million. HubSpot had a return on equity of 8.66% and a net margin of 4.26%.The firm’s revenue for the quarter was up 19.8% compared to the same quarter last year. During the same period in the previous year, the company posted $2.19 EPS. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. Equities research analysts expect that HubSpot, Inc. will post 4.41 EPS for the current year.
Analysts Set New Price Targets Several research analysts recently commented on HUBS shares. William Blair cut HubSpot from an “outperform” rating to a “market perform” rating in a research report on Friday, May 8th. Canaccord Genuity Group dropped their price objective on HubSpot from $335.00 to $300.00 and set a “buy” rating on the stock in a research note on Thursday. Wall Street Zen downgraded HubSpot from a “strong-buy” rating to a “buy” rating in a report on Saturday, July 4th. BTIG Research decreased their target price on shares of HubSpot from $300.00 to $250.00 and set a “buy” rating for the company in a research note on Thursday. Finally, Oppenheimer downgraded shares of HubSpot from an “outperform” rating to a “market perform” rating in a report on Thursday. One investment analyst has rated the stock with a Strong Buy rating, fifteen have assigned a Buy rating, fifteen have assigned a Hold rating and two have assigned a Sell rating to the company’s stock. According to data from MarketBeat, the stock presently has an average rating of “Hold” and a consensus target price of $268.90.
Read Our Latest Report on HubSpot
HubSpot Company Profile (Free Report)
HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.
The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.
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Docusign: Another Beat, Another Selloff—Why the Analysts Are WrongHubSpot NYSE: HUBS reported second-quarter 2026 revenue growth of 20% year over year on a reported basis, or 17% in constant currency, as the company navigated slower customer acquisition and greater budget scrutiny tied to the transition toward artificial intelligence products.
Chief Executive Officer Yamini Rangan said April began slowly and that the quarter did not develop as the company had expected. She attributed the performance to deliberate changes in product, pricing and go-to-market strategy, as well as a demand environment in which customers showed increased caution around technology budgets.
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MarketBeat Week in Review – 06/01 - 06/05“Customers adopting AI want proof of value before they commit and predictability in what it costs,” Rangan said. HubSpot introduced trials that allow customers to test agents and its AEO offering in their own environments, while also lowering certain entry prices, adding outcome-based pricing for several agents and providing spending controls.
Rangan said the moves were expected to extend buying cycles in the near term but were intended to lower adoption barriers and support longer-term AI usage. She added that the trial approach has been most effective with larger customers that can receive additional support from HubSpot teams and partners.
Customer Growth Misses Internal Expectations MongoDB Is the Latest SaaS Apocalypse Victim to Say "Not Today"HubSpot added 7,000 net new customers during the quarter, ending the period with more than 306,000 customers globally. The customer total grew 14% from a year earlier, but Chief Financial Officer Kate Bueker said the quarterly additions were below the company’s expectation of 9,000 to 10,000 net adds, primarily because of weaker conversion rates and increased buyer hesitation.
Domestic revenue increased 17% year over year. International revenue rose 23% on a reported basis and 18% in constant currency, accounting for 49% of total revenue. Subscription revenue grew 20%, while services and other revenue increased 8%.
Average subscription revenue per customer was $11,800, up 4% on a reported basis and 2% in constant currency. Customer dollar retention remained in the high 80% range, while net revenue retention was 102%, down one percentage point year over year. Bueker said expansion in seats and credits was offset by pressure from other upgrade motions as customers optimized budgets.
Management said prospects are involving larger buying committees, with more transactions requiring approval from chief executives, boards or private-equity firms. Rangan said larger opportunities are still closing and up-market win rates remain solid, but approvals are taking longer.
Deals worth more than $120,000 in annual recurring revenue increased 38% year over year. Meanwhile, 64% of new Professional and Enterprise customers adopted multiple product hubs, up three percentage points from the prior year.
AI Adoption and Product Expansion HubSpot highlighted increased adoption of its AI products. Data Agent had more than 16,000 activated customers, up 80% sequentially, while Prospecting Agent had nearly 17,000 activated customers, up 28%. Customer Agent reached more than 10,000 customers.
The company launched HubSpot AEO in April through Marketing Hub and as a standalone product. Since launch, 32% of Marketing Hub Professional and Enterprise customers have activated AEO, and nearly 16,000 customers activated standalone AEO trials during the quarter, according to Rangan.
More than 55% of HubSpot’s Professional and Enterprise customers now use either its agents or Breeze Assistant, Rangan said. Monthly agentic actions across the customer base have increased more than threefold since the beginning of the year. Breeze Assistant weekly active usage has doubled since the start of 2026.
HubSpot also launched Agent Builder and Agent Hub in July. Agent Builder enables customers to create custom agents and workflows connected to HubSpot CRM data and external systems, while Agent Hub provides a central management location for HubSpot-built, customer-built and partner-built agents. More than 2,700 customers had activated the products in beta, Rangan said.
Management said it is focusing on helping customers move beyond experimentation, particularly for customer-facing AI products. Rangan said customers often begin with internal uses, such as data enrichment and sales productivity, before adopting agents that directly interact with prospects or customers.
Profitability, Cash Flow and Capital Returns Non-GAAP operating margin was 20% in the second quarter, expanding three percentage points from a year earlier. GAAP operating margin was 5%, compared with a negative 3% margin in the prior-year period.
Non-GAAP net income totaled $165 million, or $3.26 per diluted share, representing year-over-year increases of 40% and 49%, respectively. GAAP net income was $43 million, or $0.86 per share.
The company generated $168 million in free cash flow, equal to 18% of revenue, and ended June with $1.4 billion in cash and marketable securities. It repurchased more than $500 million of stock under its existing $1 billion authorization during the quarter. The board authorized an additional repurchase program of up to $1 billion.
Bueker said HubSpot expects two percentage points of non-GAAP operating-margin expansion in 2026 and anticipates an additional two to three percentage points of expansion in 2027 as it applies AI internally and maintains discipline in headcount spending.
Third-Quarter and Full-Year Outlook For the third quarter, HubSpot expects reported revenue of $924 million to $925 million, representing 14% reported growth and 15% constant-currency growth. The company forecast non-GAAP operating income of $187 million to $188 million, or a 20% margin, and non-GAAP diluted earnings per share of $3.25 to $3.27.
For full-year 2026, HubSpot expects revenue of $3.678 billion to $3.686 billion, up 18% on a reported basis and 16% in constant currency. It maintained its forecast for non-GAAP operating income of $762 million to $766 million, representing a 21% margin, while projecting non-GAAP diluted earnings per share of $13.23 to $13.31.
The company expects the headwinds observed in the second quarter to continue through the remainder of the year. It projects quarterly net customer additions of approximately 5,000 to 6,000, low- to mid-single-digit constant-currency growth in average subscription revenue per customer, and roughly flat full-year net revenue retention.
Bueker said budget pressure appeared consistent through the second quarter and continued into July.
About HubSpot (NYSE:HUBS)HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.
The company's product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.
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HubSpot (HUBS +3.96%) added 7,000 net new customers in the second quarter. It had told investors to expect 9,000 to 10,000.
More consequentially, management then lowered the assumption it will run on for the rest of 2026, to 5,000 to 6,000 net additions a quarter.
That is the company marking down its own customer engine by about 40%, and the market treated it accordingly. Shares fell 19% on Thursday, the session after the report. At about $210, they sit roughly 60% below the 52-week high of $525.51.
The quarter itself was fine. Revenue rose 20% year over year to $911.7 million, or 17% in constant currency.
Non-GAAP (adjusted) operating income climbed 44% to $185.3 million, lifting the adjusted operating margin to 20.3% from 17% a year ago. And free cash flow reached $167.9 million, up from $116.2 million.
The business isn't in trouble. It just told investors it will add customers more slowly than it expected.
Image source: Getty Images.
A slower customer engine The arithmetic of the customer base is where the change lands. HubSpot ended June with 306,446 customers, up 14% year over year. Add 5,500 a quarter, the middle of the new range, and that base grows about 7% a year instead of the roughly 12% the old assumption implied.
Average subscription revenue per customer was $11,800 in the quarter, up 4% year over year as reported. Multiply the two forward and the revenue growth rate settles near 11% a year. That is the number I'd build the next three years on.
And that is a substantial step down from what the company is delivering now. Revenue growth was 20% in the second quarter. Guidance calls for 14% in the third. The full-year forecast of $3.678 billion to $3.686 billion works out to 18%.
The direction has been one way for three straight periods, and the customer reset extends it.
CEO Yamini Rangan told analysts the shortfall came from two things at once. HubSpot deliberately changed how it sells its artificial intelligence (AI) agents in April, adding trials and outcome-based pricing. Customers adopting AI, she said, "want proof of value before they commit and predictability in what it costs."
At the same time, the buying environment tightened. Rangan said deals are drawing larger buying committees and more often require approval from the C-suite or the board.
Those two causes point in different directions, which is why this matters more than one soft quarter would. Pricing changes the company chose can be unwound or repriced if they aren't working. But a slower software-buying environment isn't something management controls.
Where that leaves 2029 So take the 11% growth path seriously. Revenue goes from about $3.68 billion this year to roughly $5 billion in 2029.
Adjusted operating margin is guided at 21% for 2026, and the company's own longer-term target is 25%. Assume it gets there by 2029 and that works out to about $1.25 billion of adjusted operating income, against roughly $765 million this year.
Then there is the share count, which is doing more work here than it usually does. HubSpot repurchased $531.9 million of stock in the second quarter alone, and the board authorized up to $1 billion more on Aug. 3, over as long as 24 months.
On a company worth about $10.1 billion, that would retire a meaningful slice of the equity. And at these prices, each dollar buys more of it.
Put the three together and adjusted earnings per share likely lands around $21 to $25 in 2029 -- against guidance of $13.23 to $13.31 for this year.
Today's Change
(
3.96
%) $
8.02
Current Price
$
210.45
The stock's valuation is about 15 times that 2026 figure. Hold the same multiple and the range works out to roughly $315 to $375. Pay 18 times, which arguably isn't aggressive for a business growing revenue in the low teens with margins still widening, and it is $380 to $450.
Of course, the risk is that 5,000 to 6,000 turns out not to be the floor. Revenue per customer is growing just 4% a year, so the installed base isn't doing much to make up for slower customer additions.
Drop net additions to 4,000 and stall the margin at 23%, and 2029 earnings could look more like $19 a share.
Ultimately, even that case leaves the stock worth more than $210 three years out. So I think shares look attractive here.
Pre-Market Stock Futures: Futures are trading modestly higher as we get ready to wrap up the first full week of August trading. It was fun while it lasted, but at least on Thursday, the risk-on party took a break on a strong mid-day reversal, as lousy forward guidance from two top technology leaders, Sandisk Corporation (NASDAQ: SNDK | SNDK Price Prediction) and Western Digital (NASDAQ: WDC), and more Strait of Hormuz concerns with Iran, and the ongoing war took its toll on stocks. When the smoke cleared and the final bell rang, all four major indices were lower but had rallied off their lows of the day. The Dow Jones Industrial Average took the biggest hit, closing down 0.85% at 53,885, ending a five-day winning streak, while the small-cap Russell 2000, which is still the leading index for 2026, closed down 0.53 at 3,003. The S&P 5000 finished down 0.18% at 7,709, and the Nasdaq closed at 25,348, down just 0.06%. Next week could be pivotal for stocks and the bond market, as the consumer price index for July will be released on Wednesday, and the producer price index the following day. Any big jump in inflation will almost guarantee a 25-basis-point (1/4 of 1%) rate increase at the next Federal Reserve meeting in September. With 78% of the S&P 500 having reported second-quarter results, earnings news will start to slow.
Treasury Bonds: After a solid week for the bond market, the sellers returned on Thursday as rising oil prices once again fanned the inflation flames, and recent hawkish commentary from a variety of Fed governors provided a tailwind for the sellers. By the close, yields were higher across the entire Treasury curve, with the longer maturities posting the largest declines. The 30-year long bond closed at 5.21%, while the benchmark 10-year note was last seen at 4.67%.
Oil and Gas: Prices rose across the energy complex after Iran published a highly restrictive draft plan for the Strait of Hormuz, which was not well-received. When the final print hit the tape, Brent Crude closed the day up 4.44% at $82.98, while West Texas Intermediate closed higher by 3.30% at $77.71. Natural Gas closed the session at $2.64, down 1.79%.
Gold: The precious metals had a volatile day after jumping sharply higher in the morning. The prices pulled back in the afternoon despite all the factors favoring Gold and Silver returning to the table, such as higher oil prices, a return of inflation fears, and volatile geopolitical news. The last trade for Gold was posted at $4,246, basically unchanged on the day, while Silver was last seen at $61.49, down o.70%
Crypto: Cryptocurrencies traded in a mixed but relatively narrow range on Thursday. Bitcoin held steady above the $64,000 level as traders watched macroeconomic developments, the upcoming U.S. jobs report, and key regulatory deadlines, while major altcoins posted mixed results. At 8 AM EDT, Bitcoin traded at $64,835, while Ethereum traded at $1,915.
24/7 Wall St. reviews dozens of analyst research reports every day to identify fresh investment ideas for investors and traders alike. These daily analyst notes include recommendations on stocks to buy, sell, or avoid, as well as new coverage initiations. Important reminder: No single analyst report should ever be the sole basis for buying or selling a stock.
Here are some of the top Wall Street analyst upgrades, downgrades, and initiations seen on Friday, August 7, 2026.
Upgrades: Etsy (NYSE: ETSY) was upgraded to Overweight from Neutral at JPMorgan, which raised the target price to $100 from $85. Instacart (NASDAQ: CART) was upgraded to Neutral from Underperform at BNP Paribas, with a $56 target price. Roche Holding (OTC: RHHBY) was upgraded to Overweight from Equal Weight at Morgan Stanley, which lifted the price target for the shares to $63 from $46. Quanta Services (NYSE: PWR) was raised to Overweight from Sector Weight at KeyBanc, with an $807 target price. Space Exploration Technologies (NASDAQ: SPCX) was upgraded to Buy from Hold at Argus, with a $160 target price. Downgrades: HubSpot (NYSE: HUBS) was cut to Market Perform from Outperform at BMO Capital, which trimmed the target price for the shares to $215 from $230. JetBlue Airways Corporation (NASDAQ: JBLU) was downgraded to Sell from Neutral by Citigroup, which lowered the price target to $5.30 from $6.60. Roku (NASDAQ: ROKU) was downgraded to Neutral from Buy at Guggenheim, which lifted the target price for the stock to $160 from $145. Sonic Automotive (NYSE: SAH) was downgraded to Underweight from Equal Weight at Morgan Stanley, which has a $72 target price. Trade Desk (NASDAQ: TTD) was downgraded to Neutral from Outperform at Baird, which slashed thje price target for the stock to $9 from $27. Initiations: ADI Global Distribution (NYSE: ADIG) was initiated with a Neutral rating at JPMorgan, with a $25 target price. Baker Hughes (NYSE: BKR) was started with an Overweight rating at Morgan Stanley, which has a $70 target for the oilfield services giant. Resideo Technologies (NYSE: REZI) was resumed in coverage with a Neutral rating at JPMorgan, with a $30 target price. Sutro Biopharma (NASDAQ: STRO) was initiated with a Buy rating at Stifel, with a $48 target price.
Tower Semiconductor (NASDAQ: TSEM) was initiated with a Buy rating at Bank of America, which has a $367 target price objective. Act now: the analyst who called NVIDIA in 2010 just named his top 10 AI stocks — and Trade Desk didn't make the cut. Grab the names FREE today.
SummaryHubSpot cut 2026 revenue guidance and growth, citing AI spending caution and execution hiccups, but maintains a long-term AI-driven transformation strategy.We reduce 2026–2028 revenue estimates and lower the long-term fair value price target to $466, reflecting heightened execution and competitive risks.Despite the guidance cut, HUBS trades at undemanding multiples and a discount to peers, making it attractive at current levels, especially if the AI strategy succeeds.Execution risk is now more pronounced; next quarter’s results and Analyst Day in September are critical for reassessing the investment case. NicoElNino/iStock via Getty Images
Investment Thesis Update The company reported a disappointing outlook, cutting revenue guidance and growth for the full year 2026 and providing only 15% constant currency revenue growth guidance for 3Q 2026. This does not yet mean
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Analyst’s Disclosure: I/we have a beneficial long position in the shares of HUBS either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
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There were high hopes that HubSpot (HUBS -21.83%) would report strong second-quarter 2026 financial results after the bell rang yesterday. With shares down more than 37% from the start of the year through the end of Wednesday's trading session, investors needed something to help the software stock pare back its 2026 decline. It didn't come to pass, though, as the stock is plunging today.
As of 11:00 a.m. ET, HubSpot shares are down 20.2%.
Image source: Getty Images.
Despite the company's strong performance, analysts are changing their tune Reporting Q2 2026 revenue of $912 million, HubSpot beat analysts' expectations of $898 million. Similarly, the company posted adjusted earnings per share (EPS) of $3.26 -- better than the $3.02 that analysts anticipated.
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But the company's strong performance was insufficient in analysts' eyes. In the wake of the company's report yesterday, several analysts downwardly revised their price targets on HubSpot stock this morning.
Piper Sandler downgraded HubSpot to neutral from overweight and cut its price target to $220 from $250. Barclays lowered its price target to $240 from $270. Bernstein downgraded the stock to market perform from outperform and reduced its price target to $220 from $381. According to Thefly.com, Piper Sandler based its actions on the recognition that HubSpot added only 7,000 net customers last quarter and expects to add 5,000 to 6,000 in the third quarter. Bernstein, on the other hand, has taken a more bearish view, believing that growth expectations have dwindled following the company's April revision of its go-to-market and pricing strategies.
Is now the time to load up on HubSpot stock? Analysts may have soured on HubSpot stock, but investors are better off placing greater weight on the company's recent performance. In Q2 2026, HubSpot grew free cash flow 44% year-over-year to $168 million, and it projects free cash flow of $750 million in fiscal 2026, a 26% year-over-year gain. Those with HubSpot stock on their radars may find that now's the right time to take a contrarian approach and pick up shares.
Scott Levine has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends HubSpot. The Motley Fool recommends Barclays Plc. The Motley Fool has a disclosure policy.
Hubspot stock price plunged by over 20% today, August 5, after publishing its financial results, which showed that its growth continued in the second quarter of the year. HUBS slipped to $197, down sharply from last year’s high of $881, with its market capitalization moving from $42 billion to $10 billion today.
Hubspot is a top player in the software company offering products that most small and medium-sized companies need. It offers solutions in marketing, sales, content, data, revenue, and agents. Also, it is a top competitor to companies like Salesforce and Microsoft in the CRM industry.
The company has come under pressure in the past few months amid the rising concerns about SaaSPocalypse. This is a situation where investors believe that software companies will be disrupted by artificial intelligence tools. This explains why most software stocks have plunged this year.
Hubspot stock dropped sharply today after the company published its quarterly results. Its revenue jumped by 19.8% in the second quarter to $912 million, with its subscription figure rising by 20% to $894 million.
The results showed that its gross profit margin eased a bit to 84%, while its operating profit soared to $185 million.
The main reason why the stock is falling is that the company’s guidance was short of expectations. It now expects that its revenue will be between $924 million and $925 million, representing a 14.2% annual growth. Its operating profit is expected to jump to between $187 million and $188 million.
These numbers mean that Hubspot is slowly transitioning from a growth company to a value one. This explains why the management has started to repurchase its stock. It will now repurchase shares worth $1 billion in the next 24 months.
Share repurchases help companies reduce their outstanding shares, which, in turn, leads to higher earnings per share.
In Hubspot’s case, the repurchases are a reflection that the company has become highly undervalued. Data shows that its forward price-to-earnings ratio has dropped to 19, much lower than the five-year average of 116.
Analysts have lowered their targets after the earnings. Nick Altmann, a BTIG analyst, reduced the target from $300 to $250, while Parker Lane, a Stifel analyst slashed from $275 to $200. Also, KeyCorp’s Jackson Ader cut the target from $290 to $285.
READ MORE: Google is no longer interested in buying HubSpot
HUBS stock chart | Source: TradingView
Hubspot’s cheap valuation might lead to more demand by bargain hunters. However, technicals suggest that it has become a value trap that will continue falling in the near future.
The stock has dropped below the important support level of $245, its lowest level in October 2022. Moving below that level confirmed the bearish breakout.
At the same time, the stock has remained below all moving averages and is in the process of forming a bearish flag pattern. This pattern is made up of a vertical line and a horizontal channel.
Therefore, the most likely scenario is where it makes a bearish breakout, potentially to the key support level of $150. This view will be confirmed if it drops bdelow the key support level of $168.
Key Takeaways HubSpot tied weaker customer acquisition and its softer outlook to an intentional AI transition.Expanded trials, lower entry prices and outcome-based pricing aim to reduce AI adoption friction. Customer Agent resolved 72% of support tickets without human escalation. HubSpot, Inc. (HUBS - Free Report) used its earnings call for the second quarter of 2026 to frame weaker customer acquisition and a softer near-term outlook as the result of an intentional AI transition and greater budget scrutiny.
Management’s central message was that trials, lower entry prices and outcome-based pricing should reduce adoption friction over time, even though those moves are extending sales cycles and pressuring expansion today.
HUBS Resets the AI Buying MotionChief executive officer Yamini Rangan said customers want to test AI agents with their own data and workflows before committing. HubSpot responded by expanding trials for its agents and answer engine optimization product.
Rangan said the company also lowered entry prices, introduced outcome-based pricing and added controls that let customers set usage thresholds. Those changes address concern about unpredictable token costs but created near-term pressure.
The other headwind was broader budget sensitivity. New deals faced larger buying committees and more C-suite or board approvals, while existing customers optimized spending and created downgrade pressure.
HubSpot Plans for Slower Second-Half GrowthChief financial officer Kathryn Bueker said HubSpot expects the second-quarter pressures to persist through the remainder of 2026. Quarterly net customer additions are now expected at 5,000 to 6,000, versus 7,000 in the quarter.
Bueker said net revenue retention should be roughly flat year over year, with customer dollar retention remaining in the high 80s. Net upgrade rates are expected to stay pressured by customer budget optimization.
Third-quarter revenues are projected to be $924 million to $925 million. Full-year revenues are expected between $3.678 billion and $3.686 billion, while the full-year non-GAAP operating margin is forecast at about 21%.
HUBS Sees Broader AI AdoptionRangan said more than 55% of Pro+ customers use HubSpot agents or Breeze Assistant. Monthly agentic actions have more than tripled since the start of the year, indicating deeper use beyond experimentation.
Data Agent had more than 16,000 activated customers, Prospecting Agent approached 17,000 and Customer Agent exceeded 10,000. Customer Agent resolved 72% of support tickets without human escalation.
HubSpot also launched Agent Builder and Agent Hub in July. More than 2,700 customers had activated the beta, supporting management’s strategy of letting customers and partners build custom agents around CRM data and governance.
HubSpot Faces Longer Upmarket Sales CyclesA Raymond James analyst asked how demand differed by customer size. Rangan said down-market buyers were more cautious, while upmarket deals involved more decision-makers and longer approval processes.
Despite longer cycles, deals above $120,000 in annual recurring revenues grew 38% year over year. Rangan said larger customers continued to value platform consolidation, lower total cost of ownership and a unified AI roadmap.
A Goldman Sachs analyst asked when buying conditions could normalize. Rangan did not provide a timetable and said guidance assumes the second-quarter environment continues through the second half.
HUBS Balances Margin Gains and BuybacksRevenues of $911.7 million exceeded the Zacks Consensus Estimate of $897.8 million. Non-GAAP earnings of $3.26 per share topped the consensus estimate of $3.02.
Non-GAAP operating margin reached 20.3%, up from 17% a year earlier. Bueker attributed the expansion to disciplined headcount spending, partly offset by AI costs.
HubSpot repurchased $531.9 million of stock during the quarter, and its board authorized an additional program of up to $1 billion. Bueker expects two to three points of non-GAAP operating margin expansion in 2027.
HubSpot Keeps Its Focus on AI ExecutionManagement’s tone was cautious on demand timing but firm on strategy. Rangan emphasized reducing friction early in the AI journey to support broader usage and expansion later.
Management’s priorities are improving conversion, limiting renewal downgrades and turning higher agent usage into credit expansion. Bueker said demand pressure continued into July, reinforcing the assumptions used in second-half guidance.
HUBS Zacks Rank and Style Score SignalsHUBS carries a Zacks Rank #2 (Buy), a top-ranked category associated with favorable earnings estimate revision trends. Its Growth Score of A and VGM Score of B strengthen the near-term profile, while the Value Score of D and Momentum Score of C temper the signal. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
The Style Scores complement the Zacks Rank, with A and B grades indicating stronger characteristics than lower grades. The Zacks Rank can change as earnings estimates are revised after the latest results, so the current signal is not fixed.
BOSTON, Aug. 06, 2026 (GLOBE NEWSWIRE) -- Block & Leviton is investigating HubSpot (NYSE: HUBS) for potential securities law violations. Investors who have lost money in their HubSpot investment should contact the firm to learn more about how they might recover those losses. For more details, visit https://blockleviton.com/cases/hubs.
What is this all about?
Block & Leviton is investigating whether HubSpot, Inc. and certain of its executives violated federal securities laws. On May 7, 2026, when discussing its first-quarter results, HubSpot's management attributed a slow start in April largely to the company's own product, pricing, and go-to-market changes, and guided investors to expect roughly 9,000 to 10,000 net customer additions per quarter and net revenue retention to expand by 1 to 2 points. On August 5, 2026, HubSpot reported second-quarter results that beat revenue and earnings expectations but cut forward guidance and sharply reset those key metrics — lowering the net-adds outlook to 5,000 to 6,000 and net revenue retention to "roughly flat" — while management pointed to increased budget sensitivity, longer sales cycles, and softening customer demand. The investigation concerns whether the company's earlier statements adequately disclosed the demand weakness that was already emerging. HubSpot shares fell approximately 25% following the August announcement.
Who is eligible?
Anyone who purchased HubSpot common stock and has seen their shares fall may be eligible, whether or not they have sold their investment. Investors should contact Block & Leviton to learn more.
What is Block & Leviton doing?
Block & Leviton is investigating whether the Company committed securities law violations and may file an action to attempt to recover losses on behalf of investors who have lost money.
What should you do next?
If you've lost money on your investment, you should contact Block & Leviton to learn more via our case website, by email at [email protected], or by phone at (888) 256-2510.
Whistleblower?
If you have non-public information about HubSpot, you should consider assisting in our investigation or working with our attorneys to file a report with the Securities Exchange Commission under their whistleblower program. Whistleblowers who provide original information to the SEC may receive rewards of up to 30% of any successful recovery. For more information, contact Block & Leviton at [email protected] or by phone at (888) 256-2510.
Why should you contact Block & Leviton?
Block & Leviton is widely regarded as one of the leading securities class action firms in the country. Our attorneys have recovered billions of dollars for defrauded investors and are dedicated to obtaining significant recoveries on behalf of our clients through active litigation in the federal courts across the country. Many of the nation's top institutional investors hire us to represent their interests. You can learn more about us at our website, www.blockleviton.com, call (888) 256-2510 or email [email protected] with any questions.
This notice may constitute attorney advertising.
CONTACT:
BLOCK & LEVITON LLP
260 Franklin St., Suite 1860
Boston, MA 02110
Phone: (888) 256-2510
Email: [email protected]
Key Takeaways HUBS beats Q2 2026 revenue and earnings estimates with 20% year-over-year revenue growth.HUBS added more than 6,900 net new customers as AI-powered CRM adoption and subscriptions expanded.HubSpot expects 2026 revenues of $3.68B-$3.69B and non-GAAP EPS of $13.23-$13.31. HubSpot, Inc. (HUBS - Free Report) reported solid second-quarter 2026 results, with both top and bottom lines surpassing the Zacks Consensus Estimate.
The company delivered strong 20% year-over-year revenue growth, supported by continued expansion of its subscription business, healthy customer additions, sustained demand for its artificial intelligence (AI)-powered CRM offerings and growth in professional services.
Net IncomeOn a GAAP basis, the company recorded a net income of $43.3 million or 86 cents per share against a net loss of $3.3 million or a loss of 6 cents per share in the year-ago quarter. Healthy top-line growth boosted the bottom line during the quarter.
Non-GAAP net income was $164.8 million or $3.26 per share, up from $117.3 million or $2.19 per share in the prior-year quarter. The bottom line comfortably beat the Zacks Consensus Estimate of $3.02 per share.
RevenuesQuarterly revenues improved to $911.7 million from $760.9 million reported in the year-ago quarter, supported by robust growth in both the Subscription and Professional services segments. The top line beat the Zacks Consensus Estimate of $897.8 million.
Subscription revenues rose to $894 million, up 20% year over year, driven by continued customer acquisition, expansion within the existing customer base, and increased adoption of the company's AI-powered CRM platform. Average subscription revenues per customer increased 4% year over year to $11,800.
Professional services and other revenues totaled $17.7 million, up 8% year over year, reflecting increased demand for implementation, onboarding and customer success services supporting new customer additions and platform expansion.
HubSpot added more than 6,900 net new customers during the quarter, increasing the total customer count to 306,446, up 14% year over year. Calculated billings in the second quarter of 2026 increased 14% year over year to $929.7 million.
Other DetailsGross profit in the quarter was $750.9 million, up from $638.7 million in the year-ago quarter. Total operating expenses were $707.5 million compared with $663.3 million in the year-ago quarter. Non-GAAP operating income improved to $185.3 million from $129.1 million, with respective margins of 20.3% and 17%.
Cash Flow & LiquidityIn the second quarter of 2026, the company generated $222.8 million of cash from operating activities compared with $164.4 million in the year-earlier quarter. In the first six months of 2026, HubSpot generated $421.6 million in cash compared with $325.9 million in the year-ago period. As of June 30, 2026, the company had $958.3 million in cash and cash equivalents, with $98.8 million in other long-term liabilities.
OutlookFor the third quarter of 2026, HubSpot forecasts revenues in the range of $924 million to $925 million, up 14% year over year. The company expects non-GAAP net income per share in the band of $3.25-$3.27. Non-GAAP operating income is expected to be in the range of $187-$188 million, indicating a 20% operating profit margin.
For 2026, management estimates revenues between $3.68 billion and $3.69 billion, up 18% year over year on a reported basis. Non-GAAP operating income is expected to be in the range of $762-$766 million, representing a 21% operating profit margin. Non-GAAP net income per share is likely to be in the range of $13.23-$13.31.
Zacks RankHubSpot currently sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.
Upcoming ReleasesKeysight Technologies, Inc. (KEYS - Free Report) is scheduled to release third-quarter fiscal 2026 earnings on Aug. 18. The Zacks Consensus Estimate for earnings is pegged at $2.46 per share, suggesting growth of 43.02% from the year-ago reported figure.
Keysight has a long-term earnings growth expectation of 19.44%. The company delivered an average earnings surprise of 9.46% in the last four reported quarters.
Analog Devices, Inc. (ADI - Free Report) is set to release third-quarter fiscal 2026 earnings Aug. 19. The Zacks Consensus Estimate for earnings is pegged at $3.33 per share, implying growth of 62.44% from the year-ago reported figure.
Analog Devices has a long-term earnings growth expectation of 31.04%. The company delivered an average earnings surprise of 5.48% in the last four reported quarters.
Applied Materials, Inc. (AMAT - Free Report) is scheduled to release third-quarter fiscal 2026 earnings on Aug. 13. The Zacks Consensus Estimate for earnings is pegged at $3.36 per share, suggesting growth of 35.48% from the year-ago reported figure.
Applied Materials has a long-term earnings growth expectation of 32.44%. The company delivered an average earnings surprise of 6.06% in the last four reported quarters.
Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our analyst ratings page.
Considering buying HUBS stock? Here’s what analysts think:
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HubSpot Inc (NYSE:HUBS) on Wednesday posted upbeat second-quarter earnings but lowered its FY26 sales guidance.
HubSpot reported second-quarter revenue of $911.7 million, up 20% year-over-year. The revenue total beat a Street consensus estimate of $898.3 million, according to data from Benzinga Pro. HubSpot reported adjusted earnings per share of $3.26, beating a Street consensus estimate of $3.02.
“In Q2, we made deliberate choices to accelerate our AI transformation,” HubSpot CEO Yamini Rangan said. “Scaling companies want real outcomes and predictable pricing when adopting AI, and we are evolving our product, pricing and go-to-market to meet those needs.”
For the full fiscal year, HubSpot expects revenue in a range of $3.678 billion to $3.686 billion and adjusted earnings per share in a range of $13.23 to $13.31. This new full-year guidance is higher for adjusted earnings per share than previously forecast, while revenue is lowered from a prior range of $3.70 billion to $3.708 billion.
HubSpot shares dipped 22.8% to $193.20 in pre-market trading.
These analysts made changes to their price targets on HubSpot following earnings announcement.
Piper Sandler analyst Billy Fitzsimmons downgraded the stock from Overweight to Neutral and cut the price target from $250 to $220. BTIG analyst Nick Altmann maintained the stock with a Buy and cut the price target from $300 to $250. Oppenheimer analyst Ken Wong downgraded the stock from Outperform to Perform. Considering buying HUBS stock? Here’s what analysts think:
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HubSpot, Inc. (HUBS) Q2 2026 Earnings Call August 5, 2026 4:30 PM EDT
Company Participants
Geoff Koegler
Yamini Rangan - CEO, President and Director
Kathryn Bueker - CFO & Treasurer
Conference Call Participants
Samad Samana - Jefferies LLC, Research Division
Rishi Jaluria - RBC Capital Markets, Research Division
Brian Peterson - Raymond James & Associates, Inc., Research Division
Eamon Coughlin - Barclays Bank PLC, Research Division
Giancarlo Valle - Truist Securities, Inc., Research Division
Gabriela Borges - Goldman Sachs Group, Inc., Research Division
Ivan Radojicic - Wolfe Research, LLC
Jackson Ader - KeyBanc Capital Markets Inc., Research Division
Sitikantha Panigrahi - Mizuho Securities USA LLC, Research Division
J. Lane - Stifel, Nicolaus & Company, Incorporated, Research Division
Presentation
Operator
Good day, everyone. My name is Lenius, and I will be your conference operator today. At this time, I would like to welcome you to HubSpot's Second Quarter 2026 Earnings Call. [Operator Instructions] At this time, I would like to turn the call over to Vice President, Investor Relations, Geoff Koegler. Please go ahead.
Geoff Koegler
Thanks, operator. Good afternoon, and welcome to HubSpot's Second Quarter 2026 Earnings Conference Call. Today, we'll be discussing the results announced in the press release we issued this afternoon. With me on the call this afternoon is Yamini Rangan, our Chief Executive Officer; Dharmesh Shah, our Co-Founder and CTO; and Kate Bueker, our Chief Financial Officer.
Before we start, I'd like to draw your attention to the safe harbor statement included in today's press release. During this call, we'll make forward-looking statements within the meaning of the federal securities laws that are subject to risks and uncertainties, including statements regarding our financial guidance for the third fiscal quarter and full year 2026, future financial performance, business outlook and strategy.
These statements reflect our views only as of today and, except as required by law, we
CAMBRIDGE, Mass.--(BUSINESS WIRE)--HubSpot, Inc. (NYSE: HUBS), the agentic customer platform for scaling companies, announced today that Jerry Dischler has been appointed to the company's Board of Directors, effective August 5, 2026. Dischler brings nearly 20 years of executive experience at Google, most recently leading the development of AI agents for customer service and sales. He joins HubSpot's Board as the company deepens its investment in AI and agentic technology. Dischler is currently.
HubSpot Q2 EarningsHubSpot reported second-quarter revenue of $911.7 million, up 20% year-over-year. The revenue total beat a Street consensus estimate of $898.3 million, according to data from Benzinga Pro.
The company reported subscription revenue of $894 million for the quarter, up 20% year-over-year. Professional services and other revenue was $17.7 million in the quarter, up 8% year-over-year.
HubSpot reported adjusted earnings per share of $3.26, beating a Street consensus estimate of $3.02.
The company grew customers to 306,446 in the quarter, up 14% year-over-year. The average subscription revenue per customer was $11,800 in the quarter, up 4% on an as-reported basis.
The company ended the quarter with cash and cash equivalents of $1.4 billion.
In the second quarter, the company bought back $531.9 million in shares. On Monday, the company authorized an additional share repurchase program for up to $1 billion in shares over the next 24 months.
"In Q2, we made deliberate choices to accelerate our AI transformation," HubSpot CEO Yamini Rangan said. "Scaling companies want real outcomes and predictable pricing when adopting AI, and we are evolving our product, pricing and go-to-market to meet those needs."
Rangan said the AI shift unlocks a larger opportunity for the company.
"I’m confident these choices position us to drive long-term, compounding growth."
What’s Next for HubSpotWhile the company posted a double beat and strong year-over-year growth in several areas, guidance from the company is weighing on the stock in after-hours trading Wednesday.
The company expects third-quarter revenue to be in a range of $924 million to $925 million, up 14% year-over-year.
Adjusted earnings per share for the third quarter are expected to be in a range of $3.25 to $3.27.
The Street expects third quarter earnings per share of $3.45 and revenue of $942.3 million, both higher than the guidance.
For the full fiscal year, HubSpot expects revenue in a range of $3.678 billion to $3.686 billion and adjusted earnings per share in a range of $13.23 to $13.31.
This new full-year guidance is higher for adjusted earnings per share than previously forecast, while revenue is lowered from a prior range of $3.70 billion to $3.708 billion.
The Street sees full-year adjusted earnings per share of $13.10 and revenue of $3.707 billion.
HubSpot Stock Price ActionHubSpot stock is down 19.2% to $202.16 in after-hours trading Wednesday on the new guidance.
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HubSpot (HUBS - Free Report) came out with quarterly earnings of $3.26 per share, beating the Zacks Consensus Estimate of $3.02 per share. This compares to earnings of $2.19 per share a year ago. These figures are adjusted for non-recurring items.
This quarterly report represents an earnings surprise of +7.95%. A quarter ago, it was expected that this cloud-based marketing and sales software platform would post earnings of $2.47 per share when it actually produced earnings of $2.72, delivering a surprise of +10.12%.
Over the last four quarters, the company has surpassed consensus EPS estimates four times.
HubSpot, which belongs to the Zacks Internet - Software industry, posted revenues of $911.74 million for the quarter ended June 2026, surpassing the Zacks Consensus Estimate by 1.55%. This compares to year-ago revenues of $760.87 million. The company has topped consensus revenue estimates four times over the last four quarters.
The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call.
HubSpot shares have lost about 38% since the beginning of the year versus the S&P 500's gain of 13%.
What's Next for HubSpot?While HubSpot has underperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock?
There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately.
Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions.
Ahead of this earnings release, the estimate revisions trend for HubSpot was favorable. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #2 (Buy) for the stock. So, the shares are expected to outperform the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
It will be interesting to see how estimates for the coming quarters and the current fiscal year change in the days ahead. The current consensus EPS estimate is $3.44 on $935.98 million in revenues for the coming quarter and $13.11 on $3.7 billion in revenues for the current fiscal year.
Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Internet - Software is currently in the top 44% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.
Rigetti Computing, Inc. (RGTI - Free Report) , another stock in the same industry, has yet to report results for the quarter ended June 2026. The results are expected to be released on August 6.
This company is expected to post quarterly loss of $0.03 per share in its upcoming report, which represents a year-over-year change of +40%. The consensus EPS estimate for the quarter has remained unchanged over the last 30 days.
Rigetti Computing, Inc.'s revenues are expected to be $4.92 million, up 173.1% from the year-ago quarter.
HubSpot (HUBS - Free Report) reported $911.74 million in revenue for the quarter ended June 2026, representing a year-over-year increase of 19.8%. EPS of $3.26 for the same period compares to $2.19 a year ago.
The reported revenue represents a surprise of +1.55% over the Zacks Consensus Estimate of $897.82 million. With the consensus EPS estimate being $3.02, the EPS surprise was +7.95%.
While investors scrutinize revenue and earnings changes year-over-year and how they compare with Wall Street expectations to determine their next move, some key metrics always offer a more accurate picture of a company's financial health.
Since these metrics play a crucial role in driving the top- and bottom-line numbers, comparing them with the year-ago numbers and what analysts estimated about them helps investors better project a stock's price performance.
Here is how HubSpot performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts:
Total Customers: 306,446 compared to the 307,962 average estimate based on five analysts.Average Subscription Revenue per Customer: $11,800.00 versus $11,579.97 estimated by four analysts on average.Revenues- Subscription: $894.03 million versus the nine-analyst average estimate of $878.85 million. The reported number represents a year-over-year change of +20.1%.Revenues- Professional services and other: $17.72 million versus the nine-analyst average estimate of $18.73 million. The reported number represents a year-over-year change of +8.5%.Gross margin (Non-GAAP)- Subscription: $762.2 million versus $761.84 million estimated by eight analysts on average.View all Key Company Metrics for HubSpot here>>>
Shares of HubSpot have returned +21.3% over the past month versus the Zacks S&P 500 composite's +3.5% change. The stock currently has a Zacks Rank #2 (Buy), indicating that it could outperform the broader market in the near term.
CAMBRIDGE, Mass.--(BUSINESS WIRE)--HubSpot, Inc. (NYSE: HUBS), the agentic customer platform for scaling businesses, announced today its financial results for the second quarter ended June 30, 2026. Financial Highlights* Revenue Total revenue was $911.7 million, up 20% on an as-reported basis and 17% in constant currency. Subscription revenue was $894.0 million, up 20% on an as-reported basis. Professional services and other revenue was $17.7 million, up 8% on an as-reported basis. Operating In.
Chief Legal Officer Erika Ashley Fisher reported the disposition of 728 shares of HubSpot, Inc. (HUBS +2.86%) on August 3, 2026, according to a recent SEC Form 4 filing.
Transaction summaryMetricValueTransaction value$174,662Shares sold728Post-transaction shares (directly held)15,283Post-transaction value$3.67 millionTransaction value based on SEC Form 4 weighted average sale price ($239.92); post-transaction value based on August 03, 2026 market close ($239.92).
Key questionsDoes this transaction signal a shift in executive sentiment?
No. The sale was non-discretionary, executed to cover tax obligations, and does not reflect the insider’s view on the stock. Because these shares were withheld automatically by HubSpot to satisfy regulatory requirements following an equity vesting event, the move is a function of compensation structure rather than a tactical investment decision.How does the current valuation environment compare to historical performance?
The execution price of $239.92 per share was recorded as HubSpot faced a -52% one-year total return as of August 3, 2026. While the stock has experienced significant compression over the trailing 12 months, the automatic nature of tax-related withholdings means the timing of this disposition was independent of prevailing market volatility or price levels.What is the status of the insider’s remaining equity stake?
Following this transaction, Erika Ashley Fisher maintains a direct ownership position of 15,283 shares, which is valued at $3.67 million based on the August 3, 2026 market close. Fisher also holds derivative securities, ensuring continued participation in the company’s long-term performance through the broader equity incentive program.Company OverviewMetricValueShare Price (as of market close 2026-08-03)$239.92Market Capitalization$12.5 billionRevenue (TTM)$3.3 billionNet Income (TTM)$100.3 millionCompany SnapshotHubSpot provides a comprehensive cloud-based customer relationship management (CRM) platform that integrates marketing, sales, customer service, and content management modules, alongside specialized tools for search engine optimization, website management, and AI-driven chatbot functionality.The company operates a subscription-based software-as-a-service (SaaS) business model, generating recurring revenue from customers across the Americas, Europe, and Asia Pacific regions who leverage its integrated platform to optimize business operations.HubSpot serves a diverse customer base ranging from small and mid-market businesses to enterprise organizations seeking comprehensive customer relationship and marketing automation solutions.HubSpot, Inc. is a leading provider of cloud-hosted CRM and customer engagement software, serving over 9,000 employees and generating $3.3 billion in TTM revenue with a market capitalization of $12.5 billion. The company's competitive advantage derives from its integrated platform architecture that consolidates multiple business functions—marketing, sales, service, and content management—into a unified ecosystem, reducing implementation complexity and total cost of ownership for customers. HubSpot's global presence across major geographic markets and its focus on delivering AI-enhanced capabilities position it as a significant player in the enterprise software segment.
What this transaction means for investorsAs stated in the key questions, Fisher’s sale of HubSpot stock occurred because of tax withholding requirements. Additionally, given that this was only about 5% of her holdings, the move shows no indication of bearish sentiments about HubSpot’s long-term future.
The more critical question may involve whether investors should buy shares. The so-called “SaaSpocalypse” has appeared to affect HubSpot. In recent years, investors have sold SaaS stocks like HubSpot because of fears that an AI platform could perform the same tasks more cheaply.
Today's Change
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7.13
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256.02
However, a review of the company’s financials indicates this fear is unfounded, or at best, overblown. In the first quarter of 2026, revenue increased by 23%. Moreover, that is not a one-time event, as revenue surged 19% higher during 2025.
Furthermore, a P/E ratio of 126 is more an indication of profit recovery than valuation. Considering that its forward earnings multiple is only 18, investors should sooner buy HubSpot stock rather than follow Fisher’s lead.
Will Healy has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends HubSpot. The Motley Fool has a disclosure policy.
Arete Wealth Advisors LLC bought a new stake in HubSpot, Inc. (NYSE:HUBS – Free Report) in the first quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The firm bought 12,738 shares of the software maker’s stock, valued at approximately $3,109,000.
Several other institutional investors have also modified their holdings of the business. Geode Capital Management LLC increased its position in shares of HubSpot by 1.5% in the fourth quarter. Geode Capital Management LLC now owns 971,712 shares of the software maker’s stock worth $388,917,000 after purchasing an additional 14,159 shares during the last quarter. OFI Invest Asset Management grew its stake in HubSpot by 130.2% in the 4th quarter. OFI Invest Asset Management now owns 99,622 shares of the software maker’s stock worth $39,978,000 after buying an additional 56,348 shares in the last quarter. Slow Capital Inc. increased its holdings in shares of HubSpot by 35.9% in the 4th quarter. Slow Capital Inc. now owns 18,615 shares of the software maker’s stock worth $7,470,000 after buying an additional 4,913 shares during the last quarter. Havemeyer Place LP purchased a new position in shares of HubSpot in the fourth quarter worth about $2,044,000. Finally, Zurcher Kantonalbank Zurich Cantonalbank increased its position in shares of HubSpot by 65.9% in the fourth quarter. Zurcher Kantonalbank Zurich Cantonalbank now owns 44,583 shares of the software maker’s stock valued at $17,891,000 after acquiring an additional 17,713 shares during the period. Institutional investors and hedge funds own 90.39% of the company’s stock.
Analyst Upgrades and Downgrades HUBS has been the topic of a number of analyst reports. BTIG Research reiterated a “buy” rating and issued a $300.00 price target on shares of HubSpot in a research note on Tuesday, April 21st. UBS Group reaffirmed an “overweight” rating on shares of HubSpot in a research report on Tuesday. Bank of America reiterated an “underperform” rating and issued a $180.00 price objective (down from $300.00) on shares of HubSpot in a research note on Friday, May 8th. Canaccord Genuity Group set a $335.00 price target on shares of HubSpot in a research note on Friday, May 8th. Finally, Raymond James Financial reissued an “outperform” rating and set a $250.00 price objective on shares of HubSpot in a research report on Friday, May 8th. One investment analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, five have assigned a Hold rating and two have issued a Sell rating to the company’s stock. According to data from MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus target price of $307.86.
Read Our Latest Stock Report on HUBS
Insider Activity at HubSpot In related news, Director Lorrie M. Norrington bought 1,313 shares of the stock in a transaction dated Monday, May 11th. The shares were acquired at an average cost of $190.42 per share, for a total transaction of $250,021.46. Following the acquisition, the director directly owned 2,838 shares in the company, valued at approximately $540,411.96. This trade represents a 86.10% increase in their position. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, insider Erika Ashley Fisher sold 915 shares of the business’s stock in a transaction dated Monday, May 4th. The shares were sold at an average price of $236.66, for a total transaction of $216,543.90. Following the transaction, the insider directly owned 16,270 shares in the company, valued at approximately $3,850,458.20. The trade was a 5.32% decrease in their position. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last ninety days, insiders acquired 14,063 shares of company stock valued at $2,585,781 and sold 26,415 shares valued at $5,533,379. Company insiders own 3.70% of the company’s stock.
HubSpot Stock Performance NYSE:HUBS opened at $237.44 on Friday. HubSpot, Inc. has a fifty-two week low of $169.63 and a fifty-two week high of $541.53. The stock has a market capitalization of $12.16 billion, a P/E ratio of 124.31, a P/E/G ratio of 2.55 and a beta of 1.22. The company’s 50-day simple moving average is $204.10 and its 200-day simple moving average is $233.35.
HubSpot (NYSE:HUBS – Get Free Report) last posted its quarterly earnings data on Thursday, May 7th. The software maker reported $2.72 EPS for the quarter, topping the consensus estimate of $2.47 by $0.25. The business had revenue of $881.00 million during the quarter, compared to the consensus estimate of $863.32 million. HubSpot had a net margin of 3.04% and a return on equity of 5.66%. The business’s revenue for the quarter was up 23.4% compared to the same quarter last year. During the same period in the previous year, the firm posted $1.84 earnings per share. HubSpot has set its Q2 2026 guidance at 3.000-3.020 EPS and its FY 2026 guidance at 13.040-13.120 EPS. On average, research analysts forecast that HubSpot, Inc. will post 4.39 EPS for the current year.
HubSpot Company Profile (Free Report)
HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.
The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.
Further Reading Five stocks we like better than HubSpot Chevron’s Strong Quarter Shows Why It Still Leads the Energy Sector Amazon’s Earnings Beat Shows Why AWS Is Back at the Center of the Bull Case Apple’s Record Quarter Could Not Outrun Its Guidance Problem McKesson’s Compounding Keeps Adding Up Want to see what other hedge funds are holding HUBS? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for HubSpot, Inc. (NYSE:HUBS – Free Report).
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Key Takeaways HubSpot is expected to post higher Q2 2026 revenues, supported by AI adoption and platform expansion.HUBS may benefit from Breeze AI adoption, including Customer Agent, Prospecting Agent and Data Agent.HUBS may benefit from enterprise demand, multi-hub adoption and higher recurring revenue per customer. HubSpot, Inc. (HUBS - Free Report) is set to report second-quarter 2026 results on Aug. 5, after the closing bell. In the last reported quarter, the company delivered an earnings surprise of 10.12%. It pulled off a trailing four-quarter earnings surprise of 4.97%, on average, beating estimates on all previous occasions.
The company is expected to record year-over-year revenue growth, driven by continued execution of its long-term growth strategy and sustained momentum across its business. Ongoing innovation, expanding platform capabilities and disciplined execution are likely to have aided its overall quarterly results.
Factors at PlayGrowing adoption of HubSpot's Breeze artificial intelligence (AI) platform is expected to have lifted second-quarter 2026 performance. Increased usage of AI-powered capabilities, including Customer Agent, Prospecting Agent and Data Agent, is likely to have strengthened customer engagement and expanded adoption across its customer base.
During the to-be-reported quarter, higher adoption of Core Seats and AI credits is expected to create incremental monetization opportunities and support subscription revenue growth. Management also expects AI-driven seats and AI credit consumption to become additional long-term revenue drivers.
During the quarter under review, HubSpot is expected to have benefited from continued enterprise adoption of its unified customer platform. Increasing demand from businesses seeking to consolidate their marketing, sales and customer service operations is likely to have supported larger customer wins and greater multi-hub adoption. These trends are likely to have increased annual recurring revenue per customer, while expanding the company's recurring revenue base.
HubSpot is expected to have continued expanding its customer base during the June quarter, driven by the underpenetrated mid-market opportunity and pricing initiatives, including lower entry pricing, the removal of seat minimums, and the transition to the updated pricing model. These initiatives are likely to have generated healthy revenues during the quarter.
For the June quarter, the Zacks Consensus Estimate for total revenues is pegged at $897.8 million, indicating an increase from $761 million recorded a year ago. The consensus mark for earnings is pegged at $3.02 per share, implying growth from $2.19 reported in the prior-year quarter.
Earnings WhispersOur proven model does not predict an earnings beat for HubSpot for the second quarter. The combination of a positive Earnings ESP and a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold) increases the chances of an earnings beat. This is not the case here.
Earnings ESP: Earnings ESP, which represents the difference between the Most Accurate Estimate and the Zacks Consensus Estimate, is 0.00%. You can uncover the best stocks to buy or sell before they’re reported with our Earnings ESP Filter.
Zacks Rank: HubSpot sports a Zacks Rank #1. You can see the complete list of today’s Zacks #1 Rank stocks here.
Stocks to ConsiderHere are some companies you may want to consider, as our model shows that these have the right combination of elements to post an earnings beat this season:
Sandisk Corporation (SNDK - Free Report) has an Earnings ESP of +4.13% and sports a Zacks Rank #1 at present. It is set to release its fourth-quarter fiscal 2026 numbers on Aug. 5.
The Earnings ESP for Motorola Solutions, Inc. (MSI - Free Report) is +0.52%, and it carries a Zacks Rank of 2 at present. The company is scheduled to report second-quarter 2026 numbers on Aug. 5.
The Earnings ESP for Arista Networks Inc (ANET - Free Report) is +3.08%, and it carries a Zacks Rank of 2 at present. The company is scheduled to report second-quarter 2026 numbers on Aug. 4.
On July 29, 2026, HubSpot Inc (HUBS) shares rose 5.5% to $251.12, showing a significant recovery from its 52-week low of $169.63 but still far from its 52-week
Atreides Management LP acquired a new position in shares of HubSpot, Inc. (NYSE:HUBS – Free Report) during the first quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The fund acquired 232,115 shares of the software maker’s stock, valued at approximately $56,659,000. HubSpot makes up about 1.1% of Atreides Management LP’s holdings, making the stock its 24th largest position. Atreides Management LP owned about 0.45% of HubSpot as of its most recent filing with the Securities & Exchange Commission.
A number of other hedge funds also recently added to or reduced their stakes in HUBS. Geode Capital Management LLC grew its position in shares of HubSpot by 1.5% in the fourth quarter. Geode Capital Management LLC now owns 971,712 shares of the software maker’s stock valued at $388,917,000 after purchasing an additional 14,159 shares during the last quarter. OFI Invest Asset Management lifted its stake in HubSpot by 130.2% in the 4th quarter. OFI Invest Asset Management now owns 99,622 shares of the software maker’s stock valued at $39,978,000 after buying an additional 56,348 shares in the last quarter. Slow Capital Inc. lifted its stake in HubSpot by 35.9% in the 4th quarter. Slow Capital Inc. now owns 18,615 shares of the software maker’s stock valued at $7,470,000 after buying an additional 4,913 shares in the last quarter. Havemeyer Place LP acquired a new stake in HubSpot during the 4th quarter valued at $2,044,000. Finally, Zurcher Kantonalbank Zurich Cantonalbank grew its holdings in HubSpot by 65.9% during the 4th quarter. Zurcher Kantonalbank Zurich Cantonalbank now owns 44,583 shares of the software maker’s stock valued at $17,891,000 after buying an additional 17,713 shares during the last quarter. 90.39% of the stock is owned by hedge funds and other institutional investors.
Wall Street Analyst Weigh In A number of research firms have recently weighed in on HUBS. Jefferies Financial Group reissued a “buy” rating and issued a $250.00 price target on shares of HubSpot in a report on Friday, May 8th. Bank of America reaffirmed an “underperform” rating and set a $180.00 price objective (down from $300.00) on shares of HubSpot in a research note on Friday, May 8th. JPMorgan Chase & Co. dropped their price objective on HubSpot from $530.00 to $425.00 and set an “overweight” rating for the company in a research report on Friday, May 8th. Citigroup reissued a “neutral” rating on shares of HubSpot in a research note on Friday. Finally, Weiss Ratings restated a “sell (d)” rating on shares of HubSpot in a report on Wednesday, June 24th. One research analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, five have issued a Hold rating and two have issued a Sell rating to the company. According to data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average price target of $307.86.
Get Our Latest Report on HUBS
HubSpot Price Performance NYSE HUBS opened at $238.55 on Wednesday. The company has a market cap of $12.22 billion, a P/E ratio of 124.90, a P/E/G ratio of 2.44 and a beta of 1.22. HubSpot, Inc. has a 12 month low of $169.63 and a 12 month high of $566.01. The company has a 50-day moving average of $201.75 and a 200-day moving average of $235.14.
HubSpot (NYSE:HUBS – Get Free Report) last released its earnings results on Thursday, May 7th. The software maker reported $2.72 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $2.47 by $0.25. The firm had revenue of $881.00 million during the quarter, compared to the consensus estimate of $863.32 million. HubSpot had a net margin of 3.04% and a return on equity of 5.66%. HubSpot’s revenue was up 23.4% compared to the same quarter last year. During the same period in the previous year, the firm earned $1.84 earnings per share. HubSpot has set its Q2 2026 guidance at 3.000-3.020 EPS and its FY 2026 guidance at 13.040-13.120 EPS. As a group, equities research analysts anticipate that HubSpot, Inc. will post 4.39 EPS for the current year.
Insiders Place Their Bets In other news, Director Lorrie M. Norrington acquired 1,313 shares of the business’s stock in a transaction dated Monday, May 11th. The shares were bought at an average cost of $190.42 per share, for a total transaction of $250,021.46. Following the acquisition, the director directly owned 2,838 shares in the company, valued at $540,411.96. This trade represents a 86.10% increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, Director Brian Halligan sold 8,500 shares of HubSpot stock in a transaction dated Tuesday, July 21st. The shares were sold at an average price of $221.09, for a total value of $1,879,265.00. Following the completion of the transaction, the director directly owned 85,000 shares in the company, valued at $18,792,650. This represents a 9.09% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last ninety days, insiders bought 14,063 shares of company stock worth $2,585,781 and sold 26,415 shares worth $5,533,379. Corporate insiders own 3.70% of the company’s stock.
HubSpot Company Profile (Free Report)
HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.
The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.
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Fifth Third Bancorp raised its stake in shares of HubSpot, Inc. (NYSE:HUBS – Free Report) by 203.2% in the 1st quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm owned 3,656 shares of the software maker’s stock after buying an additional 2,450 shares during the quarter. Fifth Third Bancorp’s holdings in HubSpot were worth $892,000 at the end of the most recent reporting period.
Other institutional investors and hedge funds also recently modified their holdings of the company. Geode Capital Management LLC increased its stake in HubSpot by 1.5% in the fourth quarter. Geode Capital Management LLC now owns 971,712 shares of the software maker’s stock valued at $388,917,000 after purchasing an additional 14,159 shares in the last quarter. OFI Invest Asset Management boosted its position in shares of HubSpot by 130.2% during the fourth quarter. OFI Invest Asset Management now owns 99,622 shares of the software maker’s stock worth $39,978,000 after purchasing an additional 56,348 shares in the last quarter. Slow Capital Inc. boosted its position in shares of HubSpot by 35.9% during the fourth quarter. Slow Capital Inc. now owns 18,615 shares of the software maker’s stock worth $7,470,000 after purchasing an additional 4,913 shares in the last quarter. Havemeyer Place LP acquired a new position in shares of HubSpot in the 4th quarter valued at $2,044,000. Finally, Zurcher Kantonalbank Zurich Cantonalbank increased its position in shares of HubSpot by 65.9% in the 4th quarter. Zurcher Kantonalbank Zurich Cantonalbank now owns 44,583 shares of the software maker’s stock valued at $17,891,000 after buying an additional 17,713 shares in the last quarter. 90.39% of the stock is owned by institutional investors.
Insider Activity In other news, CEO Yamini Rangan purchased 2,750 shares of the business’s stock in a transaction on Tuesday, May 12th. The stock was purchased at an average price of $189.84 per share, for a total transaction of $522,060.00. Following the completion of the purchase, the chief executive officer directly owned 102,982 shares in the company, valued at $19,550,102.88. The trade was a 2.74% increase in their position. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, Director Lorrie M. Norrington acquired 1,313 shares of the firm’s stock in a transaction dated Monday, May 11th. The stock was purchased at an average cost of $190.42 per share, with a total value of $250,021.46. Following the transaction, the director owned 2,838 shares in the company, valued at approximately $540,411.96. This trade represents a 86.10% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. In the last three months, insiders purchased 14,063 shares of company stock valued at $2,585,781 and sold 17,915 shares valued at $3,654,114. 3.70% of the stock is owned by insiders.
HubSpot Stock Up 0.2% HUBS stock opened at $205.38 on Monday. The company has a market cap of $10.52 billion, a price-to-earnings ratio of 107.53, a P/E/G ratio of 2.24 and a beta of 1.22. HubSpot, Inc. has a twelve month low of $169.63 and a twelve month high of $568.16. The business has a 50 day moving average price of $200.86 and a two-hundred day moving average price of $237.50.
HubSpot (NYSE:HUBS – Get Free Report) last announced its quarterly earnings data on Thursday, May 7th. The software maker reported $2.72 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $2.47 by $0.25. The company had revenue of $881.00 million for the quarter, compared to analysts’ expectations of $863.32 million. HubSpot had a return on equity of 5.66% and a net margin of 3.04%.The business’s revenue was up 23.4% compared to the same quarter last year. During the same quarter in the prior year, the business posted $1.84 EPS. HubSpot has set its Q2 2026 guidance at 3.000-3.020 EPS and its FY 2026 guidance at 13.040-13.120 EPS. On average, equities research analysts anticipate that HubSpot, Inc. will post 4.39 EPS for the current fiscal year.
Wall Street Analysts Forecast Growth Several brokerages recently commented on HUBS. The Goldman Sachs Group reaffirmed a “buy” rating and set a $382.00 price objective on shares of HubSpot in a research note on Friday, May 8th. Citigroup restated a “neutral” rating on shares of HubSpot in a report on Friday. Bank of America reaffirmed an “underperform” rating and set a $180.00 price target (down from $300.00) on shares of HubSpot in a research report on Friday, May 8th. Barclays cut their price objective on HubSpot from $300.00 to $270.00 and set an “overweight” rating on the stock in a report on Monday, May 11th. Finally, Royal Bank Of Canada decreased their price objective on HubSpot from $400.00 to $350.00 and set an “outperform” rating for the company in a research report on Friday, May 8th. One investment analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, five have given a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus price target of $307.86.
Get Our Latest Stock Analysis on HubSpot
Key Headlines Impacting HubSpot Here are the key news stories impacting HubSpot this week:
Positive Sentiment: HubSpot debuted Agent Hub, a new offering designed to unify AI agents, reinforcing its push into AI-powered workflow tools and giving investors a fresh growth narrative. HubSpot Debuts Agent Hub to Unify AI Agents Positive Sentiment: Several research notes highlighted HubSpot as a beneficiary of expanding AI adoption and strong demand for AI-infused software, which can support sentiment around the stock. 4 Software Stocks Poised to Benefit From Expanding AI Adoption Positive Sentiment: Citigroup lowered its price target to $217 from $230, but kept a Buy rating, implying roughly 5.7% upside from the current share price and signaling continued analyst confidence. Benzinga report on Citi target cut Neutral Sentiment: HubSpot reversed a customer data policy after privacy backlash, which may reduce reputational risk, but also underscores sensitivity around data practices. HubSpot Reverses Customer Data Policy After Backlash Over Privacy Concerns Neutral Sentiment: Management and product updates continue to emphasize AI and revenue workflow improvements, helping reinforce the long-term growth story, though these updates are not a near-term catalyst by themselves. HubSpot June 2026 updates Negative Sentiment: HubSpot director Brian Halligan sold 8,500 shares for about $1.9 million, which can weigh on sentiment even if the sale may be routine. HubSpot Director Brian Halligan Sells 8,500 Shares Negative Sentiment: Some commentary says HUBS still looks overvalued despite its AI agent launch, and Wells Fargo reportedly cut the stock to Hold, reflecting valuation caution that could cap gains. HubSpot Stock Still Looks Overvalued As AI Agent Tools Launch HubSpot Cut to Hold at Wells Fargo HubSpot Company Profile (Free Report)
HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.
The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.
Read More Five stocks we like better than HubSpot RTX and Lockheed Earnings: Can Strong Guidance Reset the Defense Trade? These 4 Earnings Reports Expose the Market’s Growing Economic Divide Broadcom May Be the Biggest Winner From Alphabet’s Earnings Volatility Is Back and These 3 Market Tollbooths Are Best Positioned to Profit Want to see what other hedge funds are holding HUBS? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for HubSpot, Inc. (NYSE:HUBS – Free Report).
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Bank of Nova Scotia trimmed its position in HubSpot, Inc. (NYSE:HUBS – Free Report) by 13.8% in the 1st quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 31,368 shares of the software maker’s stock after selling 5,012 shares during the quarter. Bank of Nova Scotia owned about 0.06% of HubSpot worth $7,657,000 at the end of the most recent quarter.
A number of other institutional investors and hedge funds have also bought and sold shares of HUBS. Geode Capital Management LLC lifted its stake in HubSpot by 1.5% in the 4th quarter. Geode Capital Management LLC now owns 971,712 shares of the software maker’s stock worth $388,917,000 after purchasing an additional 14,159 shares in the last quarter. OFI Invest Asset Management grew its stake in shares of HubSpot by 130.2% during the fourth quarter. OFI Invest Asset Management now owns 99,622 shares of the software maker’s stock valued at $39,978,000 after buying an additional 56,348 shares during the last quarter. Slow Capital Inc. grew its position in HubSpot by 35.9% in the 4th quarter. Slow Capital Inc. now owns 18,615 shares of the software maker’s stock valued at $7,470,000 after acquiring an additional 4,913 shares during the last quarter. Havemeyer Place LP purchased a new stake in shares of HubSpot during the fourth quarter valued at $2,044,000. Finally, Zurcher Kantonalbank Zurich Cantonalbank boosted its stake in shares of HubSpot by 65.9% during the fourth quarter. Zurcher Kantonalbank Zurich Cantonalbank now owns 44,583 shares of the software maker’s stock valued at $17,891,000 after purchasing an additional 17,713 shares during the period. 90.39% of the stock is owned by institutional investors.
HubSpot Price Performance Shares of HUBS stock opened at $205.38 on Monday. The stock’s fifty day moving average price is $200.86 and its 200 day moving average price is $237.50. HubSpot, Inc. has a 1-year low of $169.63 and a 1-year high of $568.16. The company has a market cap of $10.52 billion, a price-to-earnings ratio of 107.53, a price-to-earnings-growth ratio of 2.24 and a beta of 1.22.
HubSpot (NYSE:HUBS – Get Free Report) last released its quarterly earnings results on Thursday, May 7th. The software maker reported $2.72 EPS for the quarter, beating analysts’ consensus estimates of $2.47 by $0.25. The company had revenue of $881.00 million during the quarter, compared to analysts’ expectations of $863.32 million. HubSpot had a return on equity of 5.66% and a net margin of 3.04%.The firm’s revenue was up 23.4% compared to the same quarter last year. During the same period last year, the business posted $1.84 earnings per share. HubSpot has set its Q2 2026 guidance at 3.000-3.020 EPS and its FY 2026 guidance at 13.040-13.120 EPS. As a group, equities research analysts anticipate that HubSpot, Inc. will post 4.39 earnings per share for the current year.
Key Headlines Impacting HubSpot Here are the key news stories impacting HubSpot this week:
Positive Sentiment: HubSpot debuted Agent Hub, a new offering designed to unify AI agents, reinforcing its push into AI-powered workflow tools and giving investors a fresh growth narrative. HubSpot Debuts Agent Hub to Unify AI Agents Positive Sentiment: Several research notes highlighted HubSpot as a beneficiary of expanding AI adoption and strong demand for AI-infused software, which can support sentiment around the stock. 4 Software Stocks Poised to Benefit From Expanding AI Adoption Positive Sentiment: Citigroup lowered its price target to $217 from $230, but kept a Buy rating, implying roughly 5.7% upside from the current share price and signaling continued analyst confidence. Benzinga report on Citi target cut Neutral Sentiment: HubSpot reversed a customer data policy after privacy backlash, which may reduce reputational risk, but also underscores sensitivity around data practices. HubSpot Reverses Customer Data Policy After Backlash Over Privacy Concerns Neutral Sentiment: Management and product updates continue to emphasize AI and revenue workflow improvements, helping reinforce the long-term growth story, though these updates are not a near-term catalyst by themselves. HubSpot June 2026 updates Negative Sentiment: HubSpot director Brian Halligan sold 8,500 shares for about $1.9 million, which can weigh on sentiment even if the sale may be routine. HubSpot Director Brian Halligan Sells 8,500 Shares Negative Sentiment: Some commentary says HUBS still looks overvalued despite its AI agent launch, and Wells Fargo reportedly cut the stock to Hold, reflecting valuation caution that could cap gains. HubSpot Stock Still Looks Overvalued As AI Agent Tools Launch HubSpot Cut to Hold at Wells Fargo Analyst Ratings Changes A number of equities analysts have commented on the stock. Sanford C. Bernstein set a $381.00 target price on shares of HubSpot in a research note on Friday, May 8th. Truist Financial decreased their price target on shares of HubSpot from $300.00 to $230.00 and set a “buy” rating for the company in a research note on Friday, May 8th. Evercore set a $225.00 price objective on HubSpot in a research note on Friday, May 8th. Morgan Stanley reduced their price objective on HubSpot from $405.00 to $350.00 and set an “overweight” rating on the stock in a report on Friday, May 8th. Finally, Mizuho lowered their target price on HubSpot from $300.00 to $260.00 and set an “outperform” rating for the company in a report on Friday, May 8th. One investment analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, five have given a Hold rating and two have issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $307.86.
Get Our Latest Report on HubSpot
Insider Transactions at HubSpot In related news, Director Brian Halligan sold 8,500 shares of HubSpot stock in a transaction that occurred on Tuesday, June 16th. The shares were sold at an average price of $184.42, for a total value of $1,567,570.00. Following the completion of the sale, the director directly owned 93,500 shares in the company, valued at $17,243,270. This trade represents a 8.33% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, Director Lorrie M. Norrington bought 1,313 shares of the company’s stock in a transaction on Monday, May 11th. The shares were bought at an average cost of $190.42 per share, for a total transaction of $250,021.46. Following the transaction, the director owned 2,838 shares in the company, valued at $540,411.96. The trade was a 86.10% increase in their position. The SEC filing for this purchase provides additional information. Over the last ninety days, insiders bought 14,063 shares of company stock worth $2,585,781 and sold 17,915 shares worth $3,654,114. Company insiders own 3.70% of the company’s stock.
HubSpot Profile (Free Report)
HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.
The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.
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Arrowstreet Capital Limited Partnership boosted its stake in shares of HubSpot, Inc. (NYSE:HUBS – Free Report) by 352.1% in the first quarter, according to its most recent disclosure with the SEC. The firm owned 903,559 shares of the software maker’s stock after acquiring an additional 703,706 shares during the period. Arrowstreet Capital Limited Partnership owned about 1.76% of HubSpot worth $220,559,000 at the end of the most recent quarter.
Other hedge funds and other institutional investors have also added to or reduced their stakes in the company. Price T Rowe Associates Inc. MD increased its stake in shares of HubSpot by 36.5% during the fourth quarter. Price T Rowe Associates Inc. MD now owns 4,581,922 shares of the software maker’s stock worth $1,838,727,000 after purchasing an additional 1,224,424 shares in the last quarter. Capital World Investors purchased a new position in HubSpot in the 4th quarter valued at about $259,930,000. AQR Capital Management LLC lifted its stake in HubSpot by 117.6% in the 4th quarter. AQR Capital Management LLC now owns 1,188,981 shares of the software maker’s stock valued at $477,138,000 after buying an additional 642,545 shares in the last quarter. Pictet Asset Management Holding SA boosted its holdings in HubSpot by 32.7% in the 4th quarter. Pictet Asset Management Holding SA now owns 1,935,587 shares of the software maker’s stock worth $776,714,000 after buying an additional 476,740 shares during the last quarter. Finally, Alyeska Investment Group L.P. increased its stake in HubSpot by 408.1% during the 4th quarter. Alyeska Investment Group L.P. now owns 560,088 shares of the software maker’s stock worth $224,763,000 after buying an additional 449,864 shares in the last quarter. 90.39% of the stock is owned by hedge funds and other institutional investors.
HubSpot Stock Up 8.1% NYSE:HUBS opened at $205.38 on Friday. HubSpot, Inc. has a 52 week low of $169.63 and a 52 week high of $568.16. The stock’s fifty day moving average is $200.86 and its two-hundred day moving average is $238.49. The company has a market capitalization of $10.52 billion, a P/E ratio of 107.53, a P/E/G ratio of 2.07 and a beta of 1.22.
HubSpot (NYSE:HUBS – Get Free Report) last released its quarterly earnings results on Thursday, May 7th. The software maker reported $2.72 earnings per share for the quarter, topping analysts’ consensus estimates of $2.47 by $0.25. The business had revenue of $881.00 million during the quarter, compared to analysts’ expectations of $863.32 million. HubSpot had a return on equity of 5.66% and a net margin of 3.04%.The company’s revenue was up 23.4% compared to the same quarter last year. During the same period in the prior year, the business posted $1.84 EPS. HubSpot has set its Q2 2026 guidance at 3.000-3.020 EPS and its FY 2026 guidance at 13.040-13.120 EPS. Sell-side analysts anticipate that HubSpot, Inc. will post 4.39 earnings per share for the current fiscal year.
Key HubSpot News Here are the key news stories impacting HubSpot this week:
Positive Sentiment: HubSpot debuted Agent Hub, a new offering designed to unify AI agents, reinforcing its push into AI-powered workflow tools and giving investors a fresh growth narrative. HubSpot Debuts Agent Hub to Unify AI Agents Positive Sentiment: Several research notes highlighted HubSpot as a beneficiary of expanding AI adoption and strong demand for AI-infused software, which can support sentiment around the stock. 4 Software Stocks Poised to Benefit From Expanding AI Adoption Positive Sentiment: Citigroup lowered its price target to $217 from $230, but kept a Buy rating, implying roughly 5.7% upside from the current share price and signaling continued analyst confidence. Benzinga report on Citi target cut Neutral Sentiment: HubSpot reversed a customer data policy after privacy backlash, which may reduce reputational risk, but also underscores sensitivity around data practices. HubSpot Reverses Customer Data Policy After Backlash Over Privacy Concerns Neutral Sentiment: Management and product updates continue to emphasize AI and revenue workflow improvements, helping reinforce the long-term growth story, though these updates are not a near-term catalyst by themselves. HubSpot June 2026 updates Negative Sentiment: HubSpot director Brian Halligan sold 8,500 shares for about $1.9 million, which can weigh on sentiment even if the sale may be routine. HubSpot Director Brian Halligan Sells 8,500 Shares Negative Sentiment: Some commentary says HUBS still looks overvalued despite its AI agent launch, and Wells Fargo reportedly cut the stock to Hold, reflecting valuation caution that could cap gains. HubSpot Stock Still Looks Overvalued As AI Agent Tools Launch HubSpot Cut to Hold at Wells Fargo Insider Activity at HubSpot In other HubSpot news, Director Brian Halligan sold 8,500 shares of HubSpot stock in a transaction dated Tuesday, June 16th. The shares were sold at an average price of $184.42, for a total transaction of $1,567,570.00. Following the completion of the sale, the director directly owned 93,500 shares in the company, valued at $17,243,270. This trade represents a 8.33% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, Director Lorrie M. Norrington purchased 1,313 shares of HubSpot stock in a transaction dated Monday, May 11th. The stock was bought at an average cost of $190.42 per share, for a total transaction of $250,021.46. Following the completion of the purchase, the director directly owned 2,838 shares in the company, valued at approximately $540,411.96. This trade represents a 86.10% increase in their position. The SEC filing for this purchase provides additional information. Over the last quarter, insiders have bought 14,063 shares of company stock valued at $2,585,781 and have sold 17,915 shares valued at $3,654,114. 3.70% of the stock is owned by corporate insiders.
Wall Street Analysts Forecast Growth Several equities analysts have recently weighed in on HUBS shares. BTIG Research restated a “buy” rating and issued a $300.00 target price on shares of HubSpot in a research report on Tuesday, April 21st. Cantor Fitzgerald cut HubSpot from an “overweight” rating to a “neutral” rating and dropped their price target for the stock from $325.00 to $200.00 in a research report on Friday, May 8th. Evercore set a $225.00 price objective on HubSpot in a research note on Friday, May 8th. Citigroup restated a “neutral” rating on shares of HubSpot in a report on Friday. Finally, Mizuho cut their price objective on shares of HubSpot from $300.00 to $260.00 and set an “outperform” rating for the company in a report on Friday, May 8th. One analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, five have given a Hold rating and two have given a Sell rating to the stock. According to MarketBeat, HubSpot presently has an average rating of “Moderate Buy” and a consensus price target of $307.86.
View Our Latest Report on HubSpot
About HubSpot (Free Report)
HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.
The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.
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Assetmark Inc. reduced its holdings in HubSpot, Inc. (NYSE:HUBS – Free Report) by 67.4% in the 1st quarter, according to its most recent disclosure with the Securities and Exchange Commission. The fund owned 5,688 shares of the software maker’s stock after selling 11,785 shares during the quarter. Assetmark Inc.’s holdings in HubSpot were worth $1,388,000 as of its most recent filing with the Securities and Exchange Commission.
Other large investors have also recently added to or reduced their stakes in the company. Turning Point Benefit Group Inc. acquired a new stake in HubSpot in the 3rd quarter worth about $25,000. Rakuten Securities Inc. increased its stake in shares of HubSpot by 783.3% during the 2nd quarter. Rakuten Securities Inc. now owns 53 shares of the software maker’s stock valued at $30,000 after acquiring an additional 47 shares during the last quarter. Cary Street Partners Investment Advisory LLC acquired a new position in shares of HubSpot during the 4th quarter valued at about $33,000. Osterweis Capital Management Inc. purchased a new position in shares of HubSpot during the 2nd quarter worth about $34,000. Finally, Larson Financial Group LLC grew its holdings in HubSpot by 378.9% in the fourth quarter. Larson Financial Group LLC now owns 91 shares of the software maker’s stock valued at $37,000 after purchasing an additional 72 shares during the period. 90.39% of the stock is currently owned by hedge funds and other institutional investors.
Insider Activity In other HubSpot news, Director Brian Halligan sold 8,500 shares of the business’s stock in a transaction on Tuesday, June 16th. The shares were sold at an average price of $184.42, for a total value of $1,567,570.00. Following the transaction, the director owned 93,500 shares in the company, valued at $17,243,270. The trade was a 8.33% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through the SEC website. Also, insider Erika Ashley Fisher sold 915 shares of the company’s stock in a transaction dated Monday, May 4th. The shares were sold at an average price of $236.66, for a total transaction of $216,543.90. Following the completion of the transaction, the insider directly owned 16,270 shares of the company’s stock, valued at approximately $3,850,458.20. The trade was a 5.32% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last three months, insiders have bought 14,063 shares of company stock worth $2,585,781 and have sold 17,915 shares worth $3,654,114. Corporate insiders own 3.70% of the company’s stock.
HubSpot News Summary Here are the key news stories impacting HubSpot this week:
Positive Sentiment: HubSpot debuted Agent Hub, a new offering designed to unify AI agents, reinforcing its push into AI-powered workflow tools and giving investors a fresh growth narrative. HubSpot Debuts Agent Hub to Unify AI Agents Positive Sentiment: Several research notes highlighted HubSpot as a beneficiary of expanding AI adoption and strong demand for AI-infused software, which can support sentiment around the stock. 4 Software Stocks Poised to Benefit From Expanding AI Adoption Positive Sentiment: Citigroup lowered its price target to $217 from $230, but kept a Buy rating, implying roughly 5.7% upside from the current share price and signaling continued analyst confidence. Benzinga report on Citi target cut Neutral Sentiment: HubSpot reversed a customer data policy after privacy backlash, which may reduce reputational risk, but also underscores sensitivity around data practices. HubSpot Reverses Customer Data Policy After Backlash Over Privacy Concerns Neutral Sentiment: Management and product updates continue to emphasize AI and revenue workflow improvements, helping reinforce the long-term growth story, though these updates are not a near-term catalyst by themselves. HubSpot June 2026 updates Negative Sentiment: HubSpot director Brian Halligan sold 8,500 shares for about $1.9 million, which can weigh on sentiment even if the sale may be routine. HubSpot Director Brian Halligan Sells 8,500 Shares Negative Sentiment: Some commentary says HUBS still looks overvalued despite its AI agent launch, and Wells Fargo reportedly cut the stock to Hold, reflecting valuation caution that could cap gains. HubSpot Stock Still Looks Overvalued As AI Agent Tools Launch HubSpot Cut to Hold at Wells Fargo HubSpot Stock Performance HubSpot stock opened at $205.38 on Friday. The firm has a market capitalization of $10.52 billion, a PE ratio of 107.53, a price-to-earnings-growth ratio of 2.07 and a beta of 1.22. HubSpot, Inc. has a one year low of $169.63 and a one year high of $568.16. The stock’s 50 day moving average price is $200.86 and its 200 day moving average price is $238.49.
HubSpot (NYSE:HUBS – Get Free Report) last issued its quarterly earnings data on Thursday, May 7th. The software maker reported $2.72 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.47 by $0.25. The company had revenue of $881.00 million during the quarter, compared to the consensus estimate of $863.32 million. HubSpot had a net margin of 3.04% and a return on equity of 5.66%. HubSpot’s revenue for the quarter was up 23.4% on a year-over-year basis. During the same quarter last year, the company earned $1.84 earnings per share. HubSpot has set its Q2 2026 guidance at 3.000-3.020 EPS and its FY 2026 guidance at 13.040-13.120 EPS. On average, analysts forecast that HubSpot, Inc. will post 4.39 earnings per share for the current fiscal year.
Analyst Ratings Changes Several brokerages recently weighed in on HUBS. Bank of America reaffirmed an “underperform” rating and issued a $180.00 target price (down from $300.00) on shares of HubSpot in a research report on Friday, May 8th. KeyCorp dropped their price target on HubSpot from $340.00 to $290.00 and set an “overweight” rating for the company in a research note on Friday, May 8th. Barclays cut their price objective on HubSpot from $300.00 to $270.00 and set an “overweight” rating on the stock in a report on Monday, May 11th. Evercore set a $225.00 price objective on HubSpot in a research note on Friday, May 8th. Finally, BMO Capital Markets decreased their target price on HubSpot from $285.00 to $230.00 and set an “outperform” rating for the company in a report on Friday, May 8th. One investment analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, five have issued a Hold rating and two have issued a Sell rating to the company’s stock. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus price target of $307.86.
Check Out Our Latest Research Report on HubSpot
About HubSpot (Free Report)
HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.
The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.
Featured Stories Five stocks we like better than HubSpot AMD and Cerbras Create A New Blueprint For Hardware Intel Earnings Reveal Whether the Chip Selloff Created a Buy CrowdStrike’s Cerebras Deal Puts Its AI Security Strategy to the Test Plugging In: How Kinder Morgan Powers Up Profits Want to see what other hedge funds are holding HUBS? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for HubSpot, Inc. (NYSE:HUBS – Free Report).
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California Public Employees Retirement System trimmed its stake in HubSpot, Inc. (NYSE:HUBS – Free Report) by 4.8% in the first quarter, according to the company in its most recent disclosure with the SEC. The firm owned 67,349 shares of the software maker’s stock after selling 3,414 shares during the quarter. California Public Employees Retirement System owned about 0.13% of HubSpot worth $16,440,000 as of its most recent filing with the SEC.
Several other institutional investors and hedge funds have also recently bought and sold shares of the stock. Price T Rowe Associates Inc. MD increased its holdings in shares of HubSpot by 36.5% during the 4th quarter. Price T Rowe Associates Inc. MD now owns 4,581,922 shares of the software maker’s stock worth $1,838,727,000 after buying an additional 1,224,424 shares during the last quarter. Pictet Asset Management Holding SA boosted its holdings in HubSpot by 13.1% in the first quarter. Pictet Asset Management Holding SA now owns 2,188,191 shares of the software maker’s stock valued at $533,993,000 after acquiring an additional 252,604 shares during the last quarter. State Street Corp boosted its holdings in HubSpot by 3.7% in the fourth quarter. State Street Corp now owns 1,191,843 shares of the software maker’s stock valued at $478,287,000 after acquiring an additional 42,948 shares during the last quarter. AQR Capital Management LLC grew its position in HubSpot by 117.6% during the fourth quarter. AQR Capital Management LLC now owns 1,188,981 shares of the software maker’s stock valued at $477,138,000 after acquiring an additional 642,545 shares during the period. Finally, Geode Capital Management LLC grew its position in HubSpot by 1.5% during the fourth quarter. Geode Capital Management LLC now owns 971,712 shares of the software maker’s stock valued at $388,917,000 after acquiring an additional 14,159 shares during the period. Institutional investors and hedge funds own 90.39% of the company’s stock.
Analyst Upgrades and Downgrades Several brokerages have commented on HUBS. Jefferies Financial Group restated a “buy” rating and set a $250.00 price target on shares of HubSpot in a research note on Friday, May 8th. Sanford C. Bernstein set a $381.00 price objective on HubSpot in a research note on Friday, May 8th. Evercore set a $225.00 target price on HubSpot in a report on Friday, May 8th. Morgan Stanley dropped their target price on shares of HubSpot from $405.00 to $350.00 and set an “overweight” rating for the company in a research report on Friday, May 8th. Finally, JPMorgan Chase & Co. cut their price target on shares of HubSpot from $530.00 to $425.00 and set an “overweight” rating on the stock in a report on Friday, May 8th. One research analyst has rated the stock with a Strong Buy rating, twenty-one have assigned a Buy rating, six have given a Hold rating and two have issued a Sell rating to the company’s stock. According to MarketBeat, the company has an average rating of “Moderate Buy” and an average target price of $308.32.
Read Our Latest Stock Analysis on HUBS
HubSpot Trading Down 7.2% HUBS stock opened at $190.11 on Friday. The firm has a 50 day simple moving average of $200.73 and a 200-day simple moving average of $238.73. The company has a market capitalization of $9.74 billion, a P/E ratio of 99.54, a PEG ratio of 2.24 and a beta of 1.22. HubSpot, Inc. has a twelve month low of $169.63 and a twelve month high of $568.16.
HubSpot (NYSE:HUBS – Get Free Report) last posted its quarterly earnings results on Thursday, May 7th. The software maker reported $2.72 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.47 by $0.25. The firm had revenue of $881.00 million for the quarter, compared to analysts’ expectations of $863.32 million. HubSpot had a net margin of 3.04% and a return on equity of 5.66%. The firm’s quarterly revenue was up 23.4% on a year-over-year basis. During the same period in the prior year, the company posted $1.84 earnings per share. HubSpot has set its Q2 2026 guidance at 3.000-3.020 EPS and its FY 2026 guidance at 13.040-13.120 EPS. On average, research analysts predict that HubSpot, Inc. will post 4.39 EPS for the current year.
Insiders Place Their Bets In other news, Director Lorrie M. Norrington acquired 1,313 shares of the stock in a transaction that occurred on Monday, May 11th. The stock was purchased at an average cost of $190.42 per share, with a total value of $250,021.46. Following the completion of the acquisition, the director directly owned 2,838 shares in the company, valued at $540,411.96. This represents a 86.10% increase in their ownership of the stock. The acquisition was disclosed in a legal filing with the SEC, which can be accessed through the SEC website. Also, CTO Dharmesh Shah acquired 10,000 shares of the business’s stock in a transaction on Tuesday, May 12th. The shares were purchased at an average price of $181.37 per share, for a total transaction of $1,813,700.00. Following the purchase, the chief technology officer directly owned 1,295,400 shares of the company’s stock, valued at $234,946,698. This represents a 0.78% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. In the last ninety days, insiders acquired 14,063 shares of company stock valued at $2,585,781 and sold 17,915 shares valued at $3,654,114. 3.70% of the stock is currently owned by company insiders.
HubSpot Company Profile (Free Report)
HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.
The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.
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Brian Halligan, Director of HubSpot, Inc. (HUBS -7.15%), reported that he sold shares of the company on July 21, 2026, according to an SEC Form 4 filing.
Transaction summaryMetricValueShares sold (indirectly held)8,500Transaction value$1.9 millionPost-transaction shares (directly held)354,183Post-transaction shares (indirectly held)85,000Post-transaction value$95.99 millionTransaction value based on SEC Form 4 weighted average sale price ($221.09); post-transaction value based on July 21, 2026 market close ($218.56).
Key questionsWhat was the stated context for this transaction?
The sale was executed pursuant to a Rule 10b5-1 trading plan adopted on March 12, 2026. These plans allow insiders to schedule stock sales in advance to mitigate concerns regarding potential material non-public information.How does this sale align with the company's recent market performance?
As of the transaction date, HubSpot shares had seen a one-year return of -60%. The disposition occurred at a weighted average price of $221.09, while the market closed at $218.56 on the day of the trade.What is the nature of the indirect ownership entity?
The 8,500 shares were sold by Wolf Investors, LLC. The manager of the entity is Paul Karger, and the sole member is the Brian P. Halligan 2026 New Hampshire Trust, for which the reporting person serves as the settlor.What is the scale of the remaining insider position?
Following this transaction, Halligan maintains a significant interest in the company, holding ~439,000 shares in total. This collective stake represents an estimated market value of $95.99 million as of the July 21, 2026 market close.Company OverviewMetricValueShare Price (as of market close 2026-07-21)$218.58Market Capitalization$11.4 billionRevenue (TTM)$3.3 billionNet Income (TTM)$100.3 millionCompany SnapshotHubSpot provides a comprehensive, cloud-based customer relationship management platform that integrates marketing, sales, customer service, and content management modules, with specialized tools for SEO optimization, website management, and AI-driven chatbot functionality.The company operates a subscription-based SaaS business model, generating recurring revenue through tiered pricing plans that serve businesses of varying sizes and complexity requirements across multiple operational functions.HubSpot targets small to mid-market and enterprise customers globally across the Americas, Europe, and Asia Pacific regions, serving organizations seeking integrated solutions to streamline customer engagement and operational efficiency.HubSpot is a leading cloud-based CRM platform provider with a market capitalization of $11.4 billion and TTM revenue of $3.3 billion, serving a diverse customer base across multiple geographies. The company's integrated platform architecture and comprehensive feature set provide competitive differentiation in the crowded CRM market, enabling customers to consolidate multiple point solutions into a single ecosystem. With 8,882 employees and a focus on continuous product innovation, HubSpot maintains a strong market position despite recent market volatility.
What this transaction means for investorsHalligan’s sale of HubSpot is one that likely should not concern investors.
As previously mentioned, this was a sale conducted under Rule10b5-1, a pre-planned sale adopted on March 12 and conducted on behalf of the Brian P. Halligan 2026 New Hampshire Trust.
Investors should note that the stock fell slightly since March 12, and it reduced Halligan’s total equity stake by only 2%, meaning that he almost certainly sold shares for personal reasons and probably still believes in the company’s future growth prospects.
More importantly, now is probably not a great time to sell HubSpot. The stock has suffered as AI-driven fears have caused investors to sell SaaS stocks like HubSpot.
Today's Change
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190.25
Moreover, HubSpot’s revenue in the first quarter of 2026 rose by 23% yearly and by 17% during 2025. That pattern would counter the narrative that AI has endangered the company’s business model.
Furthermore, while its P/E ratio of 115 makes the stock appear expensive, improving profitability is on track to take the forward earnings multiple down to 17. That improvement is likely more meaningful to the stock’s value than Halligan’s modest share sale.
Will Healy has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends HubSpot. The Motley Fool has a disclosure policy.
On July 23, 2026, HubSpot Inc (HUBS) shares fell 7.3% to a current price of $190.01. This decline is notable within the context of its 52-week range, where the
CAMBRIDGE, Mass.--(BUSINESS WIRE)--HubSpot, Inc., the agentic customer platform for scaling businesses, announced today that it will report its second quarter 2026 financial results after the U.S. financial markets close on Wednesday, August 5, 2026. In conjunction with this report, HubSpot will host a conference call at 4:30 p.m. Eastern Time (ET) on the same day to discuss the company's second quarter 2026 financial results and its business operations and outlook.
A live webcast and replay of the event will be available on HubSpot’s investor relations website at ir.hubspot.com.
About HubSpot
HubSpot (NYSE: HUBS) is the agentic customer platform that helps businesses connect and grow better. HubSpot delivers seamless connection for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, and a connected ecosystem with over 2,000 App Marketplace integrations, a community network, and educational content. Learn more at www.hubspot.com.