HubSpot za poslední měsíc přidal asi 26 % po silných výsledcích za 2. čtvrtletí 2026, když tržby vzrostly o 20 % na 911,7 milionu USD a firma překonala odhady.
A month has gone by since the last earnings report for HubSpot (HUBS - Free Report) . Shares have added about 26% in that time frame, outperforming the S&P 500.
Will the recent positive trend continue leading up to its next earnings release, or is HubSpot due for a pullback? Well, first let's take a quick look at its latest earnings report in order to get a better handle on the recent catalysts for HubSpot, Inc. before we dive into how investors and analysts have reacted as of late.
HubSpot Q2 Earnings Beat Estimates on Healthy Top-Line Growth
HubSpot reported solid second-quarter 2026 results, with both top and bottom lines surpassing the Zacks Consensus Estimate.
The company delivered strong 20% year-over-year revenue growth, supported by continued expansion of its subscription business, healthy customer additions, sustained demand for its artificial intelligence (AI)-powered CRM offerings and growth in professional services.
Net Income
On a GAAP basis, the company recorded a net income of $43.3 million or 86 cents per share against a net loss of $3.3 million or a loss of 6 cents per share in the year-ago quarter. Healthy top-line growth boosted the bottom line during the quarter.
Non-GAAP net income was $164.8 million or $3.26 per share, up from $117.3 million or $2.19 per share in the prior-year quarter. The bottom line comfortably beat the Zacks Consensus Estimate of $3.02 per share.
Revenues
Quarterly revenues improved to $911.7 million from $760.9 million reported in the year-ago quarter, supported by robust growth in both the Subscription and Professional services segments. The top line beat the Zacks Consensus Estimate of $897.8 million.
Subscription revenues rose to $894 million, up 20% year over year, driven by continued customer acquisition, expansion within the existing customer base, and increased adoption of the company's AI-powered CRM platform. Average subscription revenues per customer increased 4% year over year to $11,800.
Professional services and other revenues totaled $17.7 million, up 8% year over year, reflecting increased demand for implementation, onboarding and customer success services supporting new customer additions and platform expansion.
HubSpot added more than 6,900 net new customers during the quarter, increasing the total customer count to 306,446, up 14% year over year. Calculated billings in the second quarter of 2026 increased 14% year over year to $929.7 million.
Other Details
Gross profit in the quarter was $750.9 million, up from $638.7 million in the year-ago quarter. Total operating expenses were $707.5 million compared with $663.3 million in the year-ago quarter. Non-GAAP operating income improved to $185.3 million from $129.1 million, with respective margins of 20.3% and 17%.
Cash Flow & Liquidity
In the second quarter of 2026, the company generated $222.8 million of cash from operating activities compared with $164.4 million in the year-earlier quarter. In the first six months of 2026, HubSpot generated $421.6 million in cash compared with $325.9 million in the year-ago period. As of June 30, 2026, the company had $958.3 million in cash and cash equivalents, with $98.8 million in other long-term liabilities.
Outlook
For the third quarter of 2026, HubSpot forecasts revenues in the range of $924 million to $925 million, up 14% year over year. The company expects non-GAAP net income per share in the band of $3.25-$3.27. Non-GAAP operating income is expected to be in the range of $187-$188 million, indicating a 20% operating profit margin.
For 2026, management estimates revenues between $3.68 billion and $3.69 billion, up 18% year over year on a reported basis. Non-GAAP operating income is expected to be in the range of $762-$766 million, representing a 21% operating profit margin. Non-GAAP net income per share is likely to be in the range of $13.23-$13.31.
How Have Estimates Been Moving Since Then?It turns out, estimates review have trended downward during the past month.
The consensus estimate has shifted -22.28% due to these changes.
VGM ScoresAt this time, HubSpot has a great Growth Score of A, though it is lagging a bit on the Momentum Score front with a B. However, the stock was allocated a score of D on the value side, putting it in the bottom 40% for value investors.
Overall, the stock has an aggregate VGM Score of B. If you aren't focused on one strategy, this score is the one you should be interested in.
OutlookEstimates have been broadly trending downward for the stock, and the magnitude of these revisions indicates a downward shift. Notably, HubSpot has a Zacks Rank #3 (Hold). We expect an in-line return from the stock in the next few months.
Performance of an Industry PlayerHubSpot is part of the Zacks Internet - Software industry. Over the past month, Reddit Inc. (RDDT - Free Report) , a stock from the same industry, has gained 3.4%. The company reported its results for the quarter ended June 2026 more than a month ago.
Reddit Inc. reported revenues of $804.91 million in the last reported quarter, representing a year-over-year change of +61.1%. EPS of $1.25 for the same period compares with $0.45 a year ago.
For the current quarter, Reddit Inc. is expected to post earnings of $1.33 per share, indicating a change of +66.3% from the year-ago quarter. The Zacks Consensus Estimate has changed +0.8% over the last 30 days.
Reddit Inc. has a Zacks Rank #3 (Hold) based on the overall direction and magnitude of estimate revisions. Additionally, the stock has a VGM Score of B.
Deutsche Bank AG ve 2. čtvrtletí koupila nový podíl v HubSpotu za zhruba 5,438 milionu USD. Firma zároveň oznámila výnosy 911,74 milionu USD a EPS 3,26 USD, nad odhady.
Deutsche Bank AG purchased a new stake in HubSpot, Inc. (NYSE:HUBS – Free Report) during the second quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The fund purchased 29,798 shares of the software maker’s stock, valued at approximately $5,438,000. Deutsche Bank AG owned approximately 0.06% of HubSpot at the end of the most recent reporting period.
A number of other hedge funds have also added to or reduced their stakes in the business. National Bank of Canada FI lifted its stake in HubSpot by 8.6% in the 3rd quarter. National Bank of Canada FI now owns 379 shares of the software maker’s stock valued at $177,000 after purchasing an additional 30 shares during the last quarter. Rakuten Securities Inc. lifted its holdings in shares of HubSpot by 783.3% during the 2nd quarter. Rakuten Securities Inc. now owns 53 shares of the software maker’s stock worth $30,000 after acquiring an additional 47 shares during the period. Orion Porfolio Solutions LLC boosted its stake in HubSpot by 2.9% in the second quarter. Orion Porfolio Solutions LLC now owns 1,784 shares of the software maker’s stock valued at $994,000 after buying an additional 51 shares in the last quarter. Elevation Point Wealth Partners LLC lifted its stake in shares of HubSpot by 3.3% in the 4th quarter. Elevation Point Wealth Partners LLC now owns 1,738 shares of the software maker’s stock valued at $697,000 after acquiring an additional 55 shares during the last quarter. Finally, Turning Point Benefit Group Inc. acquired a new stake in HubSpot during the 3rd quarter worth approximately $25,000. Institutional investors own 90.39% of the company’s stock.
HubSpot Price Performance NYSE HUBS opened at $243.85 on Tuesday. The business’s fifty day moving average price is $210.81 and its 200-day moving average price is $223.33. The stock has a market capitalization of $12.16 billion, a price-to-earnings ratio of 86.17, a PEG ratio of 2.46 and a beta of 1.19. HubSpot, Inc. has a 1-year low of $169.63 and a 1-year high of $525.51.
HubSpot (NYSE:HUBS – Get Free Report) last announced its quarterly earnings data on Wednesday, August 5th. The software maker reported $3.26 EPS for the quarter, beating the consensus estimate of $3.02 by $0.24. HubSpot had a net margin of 4.26% and a return on equity of 8.66%. The firm had revenue of $911.74 million for the quarter, compared to the consensus estimate of $898.31 million. During the same period last year, the firm earned $2.19 EPS. The company’s revenue was up 19.8% on a year-over-year basis. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. Equities research analysts anticipate that HubSpot, Inc. will post 4.54 EPS for the current year. Analyst Upgrades and Downgrades HUBS has been the subject of several recent analyst reports. Capital One Financial set a $206.00 price objective on shares of HubSpot and gave the stock an “equal weight” rating in a research report on Thursday, August 6th. Wolfe Research downgraded HubSpot from an “outperform” rating to a “peer perform” rating in a research note on Thursday, August 6th. William Blair cut shares of HubSpot from an “outperform” rating to a “market perform” rating in a research report on Friday, May 8th. Raymond James Financial reaffirmed an “outperform” rating and set a $250.00 price objective on shares of HubSpot in a research note on Friday, May 8th. Finally, BNP Paribas Exane cut HubSpot from an “outperform” rating to a “neutral” rating and set a $210.00 price objective for the company. in a report on Monday, May 11th. Fifteen research analysts have rated the stock with a Buy rating, sixteen have given a Hold rating and two have given a Sell rating to the stock. According to MarketBeat, HubSpot currently has an average rating of “Hold” and an average target price of $268.90.
Check Out Our Latest Research Report on HUBS
Insider Activity In other news, Director Gerald Dischler bought 925 shares of the stock in a transaction dated Monday, August 10th. The stock was purchased at an average price of $215.93 per share, for a total transaction of $199,735.25. Following the acquisition, the director owned 1,940 shares of the company’s stock, valued at $418,904.20. The trade was a 91.13% increase in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, insider Erika Ashley Fisher sold 702 shares of the company’s stock in a transaction dated Tuesday, August 4th. The stock was sold at an average price of $235.22, for a total transaction of $165,124.44. Following the completion of the transaction, the insider owned 14,581 shares in the company, valued at approximately $3,429,742.82. The trade was a 4.59% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders have sold 26,202 shares of company stock valued at $5,477,709. 3.70% of the stock is currently owned by insiders.
HubSpot Profile (Free Report)
HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.
The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.
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HubSpot ve 2. čtvrtletí zvýšil tržby ze předplatného o 20 % meziročně na 894 milionů USD. Růst táhlo více zákazníků i vyšší monetizace, přičemž výnosy ze předplatného na zákazníka stouply o 4 %.
Key Takeaways HubSpot's subscription revenues rose 20% year over year to $894 million in the second quarter.HUBS added customers and expanded monetization, with subscription revenue per customer up 4%.AI adoption and larger deals are supporting growth as customers increasingly use multiple Hubs. HubSpot, Inc. (HUBS - Free Report) is seeing growing user engagement in its customer relationship management platform, which is propelling subscription-based revenues. In the second quarter, Subscription revenues rose to $894 million, up 20% year over year. The figure surpassed the Zacks Consensus Estimate of $878.85 million.
Strong growth of its customer base is the main growth driver. The company had 306,446 customers at the end of June 2026, implying a 14% year-over-year increase. Improved monetization of existing customers is also supporting the top line. HubSpot’s average subscription revenue per customer rose 4% year over year to $11,800 in the second quarter.
The company continued to see customers opting for several HubSpot products instead of relying on a single Hub. In the second quarter, 64% of new Pro+ customers purchased multiple Hubs. It continued to gain traction with larger businesses. Large enterprise customers usually bring higher subscription values. The company reported that deals generating more than $120,000 in annual recurring revenue increased 38% year over year.
Growing customer engagement with HubSpot’s AI products is also driving net sales. More than 16,000 customers had activated Data Agent, nearly 17,000 had activated Prospecting Agent, and more than 10,000 had adopted Customer Agent by the end of the quarter. The company is also steadily expanding the range of capabilities customers can adopt within the platform. It has recently introduced products like Revenue Hub. Management stated upmarket demand for a unified AI-powered customer platform remains evident and expects platform consolidation and AI adoption to support the longer-term opportunity.
How are Competitors Faring?In the CRM space, HubSpot faces competition from Salesforce, Inc. (CRM - Free Report) , one of the world’s leading Customer Relationship Management companies. Salesforce continues to benefit as enterprises modernize customer-facing processes and reduce vendor sprawl. In the first quarter of fiscal 2027, subscription and support revenues increased 14% year over year to $10.6 billion, and the current remaining performance obligation grew 14%, signaling continued multi-year commitments. For fiscal 2027, Salesforce maintained subscription and support growth guidance of slightly under 12% year over year in nominal terms and about 11% in constant currency, which implies continued reliance on renewals and expansion within the installed base.
Microsoft Corporation (MSFT - Free Report) is also witnessing strong traction in the Productivity & Business Processes segment, which includes the Office and Dynamics CRM businesses. In the June quarter, revenues from Microsoft’s Dynamic 365 surged 13% year over year. The Dynamic 365 is powered by Microsoft Copilot, which facilitates the generation of engaging content, key insights and summarizes customer experience.
HUBS’ Price Performance, Valuation and EstimatesHubSpot has declined 50.3% over the past year compared to the industry’s decline of 13.4%.
Image Source: Zacks Investment Research
Going by the price/book ratio, the company's shares currently trade at 7.35 book value, higher than 4.57 of the industry average.
Image Source: Zacks Investment Research
HUBS’ earnings estimates for 2026 and 2027 have improved, over the past 60 days.
Image Source: Zacks Investment Research
HubSpot currently sports a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Bank of New York Mellon Corp ve 2. čtvrtletí získala nový podíl ve společnosti HubSpot: 252 978 akcií za zhruba 46,2 milionu USD. Podíl činil asi 0,49 % společnosti.
Bank of New York Mellon Corp acquired a new stake in HubSpot, Inc. (NYSE:HUBS – Free Report) during the second quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The firm acquired 252,978 shares of the software maker’s stock, valued at approximately $46,171,000. Bank of New York Mellon Corp owned about 0.49% of HubSpot at the end of the most recent reporting period.
Several other institutional investors have also added to or reduced their stakes in HUBS. Empowered Funds LLC boosted its stake in HubSpot by 88.5% in the first quarter. Empowered Funds LLC now owns 1,570 shares of the software maker’s stock valued at $897,000 after buying an additional 737 shares in the last quarter. NewEdge Advisors LLC raised its stake in HubSpot by 12.1% during the second quarter. NewEdge Advisors LLC now owns 4,788 shares of the software maker’s stock worth $2,665,000 after acquiring an additional 516 shares in the last quarter. Treasurer of the State of North Carolina lifted its holdings in shares of HubSpot by 4.7% in the second quarter. Treasurer of the State of North Carolina now owns 23,754 shares of the software maker’s stock worth $13,222,000 after acquiring an additional 1,077 shares during the last quarter. Osterweis Capital Management Inc. bought a new position in shares of HubSpot in the second quarter worth about $34,000. Finally, Alliancebernstein L.P. boosted its stake in shares of HubSpot by 35.0% in the 2nd quarter. Alliancebernstein L.P. now owns 376,076 shares of the software maker’s stock valued at $209,335,000 after purchasing an additional 97,469 shares in the last quarter. 90.39% of the stock is currently owned by institutional investors and hedge funds.
Wall Street Analyst Weigh In Several research analysts have recently issued reports on the stock. Wells Fargo & Company downgraded shares of HubSpot from an “overweight” rating to a “neutral” rating in a report on Thursday, August 6th. Zacks Research lowered HubSpot from a “strong-buy” rating to a “hold” rating in a research report on Wednesday, August 12th. Wolfe Research cut HubSpot from an “outperform” rating to a “peer perform” rating in a report on Thursday, August 6th. Barclays dropped their target price on HubSpot from $270.00 to $240.00 and set an “overweight” rating for the company in a research report on Thursday, August 6th. Finally, Oppenheimer lowered HubSpot from an “outperform” rating to a “market perform” rating in a research note on Thursday, August 6th. Fifteen investment analysts have rated the stock with a Buy rating, sixteen have assigned a Hold rating and two have issued a Sell rating to the company. According to data from MarketBeat.com, the company presently has an average rating of “Hold” and a consensus price target of $268.90.
Read Our Latest Report on HubSpot HubSpot Stock Up 8.0% NYSE HUBS opened at $255.93 on Friday. The company has a market capitalization of $12.76 billion, a price-to-earnings ratio of 90.44, a PEG ratio of 2.57 and a beta of 1.19. HubSpot, Inc. has a twelve month low of $169.63 and a twelve month high of $525.51. The stock has a fifty day simple moving average of $214.72 and a 200 day simple moving average of $223.55.
HubSpot (NYSE:HUBS – Get Free Report) last announced its earnings results on Wednesday, August 5th. The software maker reported $3.26 EPS for the quarter, topping the consensus estimate of $3.02 by $0.24. The firm had revenue of $911.74 million for the quarter, compared to the consensus estimate of $898.31 million. HubSpot had a return on equity of 8.66% and a net margin of 4.26%.The business’s quarterly revenue was up 19.8% compared to the same quarter last year. During the same period in the previous year, the business earned $2.19 EPS. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. Research analysts expect that HubSpot, Inc. will post 4.54 earnings per share for the current fiscal year.
Insiders Place Their Bets In other news, Director Brian Halligan sold 8,500 shares of the company’s stock in a transaction on Tuesday, July 21st. The shares were sold at an average price of $221.09, for a total value of $1,879,265.00. Following the sale, the director directly owned 85,000 shares of the company’s stock, valued at approximately $18,792,650. This represents a 9.09% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. Also, Director Gerald Dischler acquired 925 shares of the firm’s stock in a transaction dated Monday, August 10th. The shares were purchased at an average price of $215.93 per share, with a total value of $199,735.25. Following the completion of the transaction, the director owned 1,940 shares of the company’s stock, valued at $418,904.20. This trade represents a 91.13% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. In the last 90 days, insiders sold 26,202 shares of company stock worth $5,477,709. 3.70% of the stock is currently owned by insiders.
HubSpot Company Profile (Free Report)
HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.
The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.
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HubSpot ve 2. čtvrtletí zvýšil tržby o 20 % na 911,7 milionu USD a non-GAAP EPS o 49 % na 3,26 USD. Firma ale čeká pomalejší přibývání zákazníků a tlak na upgrade sazby v roce 2026.
Key Takeaways HubSpot delivered 20% revenue growth as customers rose 14% and non-GAAP EPS jumped 49%.Enterprise deals above $120,000 in ARR grew 38%, while multi-hub adoption also advanced.AI usage surged, but HubSpot expects slower customer additions and pressured upgrade rates in 2026.
HubSpot, Inc. (HUBS - Free Report) has come under pressure even as its second-quarter results showed continued revenue growth, customer expansion and rising AI adoption. The stock’s decline puts greater focus on whether the company can convert its AI investments and enterprise momentum into durable growth.
The near-term picture is less clear. Management expects slower customer additions, pressure on net upgrade rates and longer buying cycles through the rest of 2026, while pricing changes are designed to lower barriers to AI adoption.
HUBS Faces Slower Buying DecisionsHubSpot said larger buying committees, more C-suite and Board approvals and longer sales cycles weighed on second-quarter demand. Customers are also optimizing budgets as they assess the cost and value of AI, increasing downgrade pressure and limiting near-term visibility.
Management expects net upgrade rates to remain pressured in the second half of 2026 because of customer budget optimization. It also expects net new annual recurring revenue growth to trail constant-currency revenue growth for the year. These trends could temper the pace of expansion even as the company continues investing in AI.
HubSpot Still Delivers Strong GrowthHubSpot reported second-quarter revenue of $911.7 million, up 20% year over year, while subscription revenue rose 20%. Non-GAAP operating income increased 44% to $185.3 million, and non-GAAP earnings reached $3.26 per share, up 49% year over year.
The customer base reached 306,446, up 14% year over year, while average subscription revenue per customer rose 4% to $11,800. HubSpot also generated $222.8 million in operating cash flow and $167.9 million in non-GAAP free cash flow, giving it room to fund product development and capital returns.
HUBS Builds Its Enterprise OpportunityEnterprise adoption remains a key part of the longer-term growth case. Deals above $120,000 in annual recurring revenue increased 38% year over year in the second quarter, showing continued demand from larger customers for a unified AI-powered customer platform.
Multi-hub adoption also advanced. About 64% of new Pro+ customers landed with multiple hubs, up 3 percentage points year over year. Salesforce, Inc. (CRM - Free Report) is similarly emphasizing agentic capabilities across its enterprise customer platform, underscoring the broader shift toward AI-enabled software consolidation.
HubSpot Expands AI MonetizationAI usage continued to build despite the pricing transition. Data Agent had more than 16,000 activated customers, up 80% sequentially, while Prospecting Agent had almost 17,000 and Customer Agent exceeded 10,000. In addition, 32% of Marketing Hub Pro+ customers activated AEO, and nearly 16,000 customers started a standalone AEO trial.
The key question is whether adoption becomes recurring revenue. HubSpot said credit consumption grew in the second quarter despite pricing changes, while management expects AI seats and credit usage to become incremental long-term revenue drivers. Microsoft Corporation (MSFT - Free Report) is also scaling AI through its cloud and productivity businesses, illustrating the broader industry focus on turning AI usage into monetized products.
HUBS Rank Signals a Mixed SetupHubSpot currently carries a Zacks Rank #3 (Hold), with a Value Score of C, Growth Score of A, Momentum Score of A and VGM Score of A. The Rank reflects the near-term balance between growth opportunities and pressure on customer buying behavior. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
The Style Score framework treats Style Scores as complements to the Zacks Rank. The A Growth Score reflects favorable growth characteristics, while the A Momentum Score points to favorable price-timing characteristics under the methodology. The C Value Score indicates weaker value characteristics, and the A VGM Score reflects the combined value, growth and momentum profile. With a #3 Rank, the overall setup remains mixed rather than a clear signal that the decline alone changes the investment case.
Nový člen představenstva HubSpot Gerald Dischler koupil 925 akcií za zhruba 200 000 USD. Nákup přišel po 52% poklesu ceny akcií za posledních 12 měsíců.
Gerald Dischler, a recent member of the Board of Directors at HubSpot, Inc. (HUBS +3.08%), purchased 925 shares of common stock on August 10, 2026 according to the SEC Form 4 filing.
Transaction summaryMetricValueTransaction value~$200,000Shares purchased925Post-transaction shares (directly held)1,940Post-transaction value$418,865.40Transaction value based on SEC Form 4 weighted average purchase price ($215.93); post-transaction value based on August 10, 2026 market close ($215.91).
Key questionsWhat was the scale of this acquisition relative to the insider’s existing position?
This purchase represented a 91% increase in direct holdings, nearly doubling the director's exposure to the common stock.How does this activity align with the company’s recent market performance?
The director expanded the position following a 52% decline in the stock's value over the previous 12 months, during a period where the company reported trailing twelve-month revenue of $3.4 billion.What is the current status of the director’s total stake?
Following the transaction, the director holds 1,940 shares directly, which corresponds to a 0.0038% ownership stake in the company.Company OverviewMetricValueShare Price (as of market close 2026-08-10)$215.91Market Capitalization$10.8 billionRevenue (TTM)$3.4 billionNet Income (TTM)$146.9 millionCompany SnapshotHubSpot provides a comprehensive, cloud-based customer relationship management (CRM) platform featuring integrated modules for marketing, sales, customer service, and content management, complemented by specialized tools including search engine optimization, website management, and AI-driven chatbot capabilities.The company operates a subscription-based software-as-a-service business model, generating recurring revenue through tiered pricing structures that serve businesses of varying sizes and operational requirements across multiple geographies.HubSpot serves a diverse customer base spanning small and medium-sized enterprises to large corporations across the Americas, Europe, and the Asia Pacific region, targeting organizations seeking integrated solutions to streamline customer engagement and operational efficiency.HubSpot maintains a substantial market position with a market cap of $10.8 billion, supported by a workforce of 9,016 employees. The company's integrated CRM platform strategy differentiates it within the competitive software-as-a-service landscape by consolidating multiple business functions into a single ecosystem, enabling customers to reduce operational complexity while enhancing customer lifecycle management capabilities.
What this transaction means for investorsThe Aug. 10 purchase of HubSpot stock by new Board of Directors member Gerald Dischler, who joined the Board in August of 2026, signals his confidence in its share price appreciation potential. The transaction happened at $215.93 per share, indicating Dischler believes HubSpot is a buy at that price.
He could be right, considering the stock hit a 52-week high of $525.51 last September. The share price dropped after the company reported second-quarter earnings results on Aug. 5.
HubSpot’s Q2 revenue rose a strong 20% year over year to $911.7 million. This growth helped it increase Q2 net income to $43.3 million, a substantial turnaround from a net loss of $3.3 million in 2025.
Despite these excellent results, HubSpot’s share price fell due to weaker than expected guidance for Q3 sales as management noted headwinds in its drive to build up its artificial intelligence business. The company forecasted Q3 revenue in the range of $924 million to $925 million, up 14% year over year, which is slower growth compared to Q2’s 20% increase.
Dischler’s buy at this time suggests he believes the stock will rebound over time.
Robert Izquierdo has positions in HubSpot. The Motley Fool has positions in and recommends HubSpot. The Motley Fool has a disclosure policy.
Boston, Massachusetts--(Newsfile Corp. - August 10, 2026) - Block & Leviton is investigating HubSpot (NYSE: HUBS) for potential securities law violations. Investors who have lost money in their HubSpot investment should contact the firm to learn more about how they might recover those losses. For more details, visit https://blockleviton.com/cases/hubs.
What is this all about?
Block & Leviton is investigating whether HubSpot, Inc. and certain of its executives violated federal securities laws. On May 7, 2026, when discussing its first-quarter results, HubSpot's management attributed a slow start in April largely to the company's own product, pricing, and go-to-market changes, and guided investors to expect roughly 9,000 to 10,000 net customer additions per quarter and net revenue retention to expand by 1 to 2 points. On August 5, 2026, HubSpot reported second-quarter results that beat revenue and earnings expectations but cut forward guidance and sharply reset those key metrics - lowering the net-adds outlook to 5,000 to 6,000 and net revenue retention to "roughly flat" - while management pointed to increased budget sensitivity, longer sales cycles, and softening customer demand. The investigation concerns whether the company's earlier statements adequately disclosed the demand weakness that was already emerging. HubSpot shares fell approximately 20% following the August announcement.
Who is eligible?
Anyone who purchased HubSpot common stock and has seen their shares fall may be eligible, whether or not they have sold their investment. Investors should contact Block & Leviton to learn more.
What is Block & Leviton doing?
Block & Leviton is investigating whether the Company committed securities law violations and may file an action to attempt to recover losses on behalf of investors who have lost money.
What should you do next?
If you've lost money on your investment, you should contact Block & Leviton to learn more via our case website, by email at [email protected], or by phone at (888) 256-2510.
Whistleblower?
If you have non-public information about HubSpot, you should consider assisting in our investigation or working with our attorneys to file a report with the Securities Exchange Commission under their whistleblower program. Whistleblowers who provide original information to the SEC may receive rewards of up to 30% of any successful recovery. For more information, contact Block & Leviton at [email protected] or by phone at (888) 256-2510.
Why should you contact Block & Leviton?
Block & Leviton is widely regarded as one of the leading securities class action firms in the country. Our attorneys have recovered billions of dollars for defrauded investors and are dedicated to obtaining significant recoveries on behalf of our clients through active litigation in the federal courts across the country. Many of the nation's top institutional investors hire us to represent their interests. You can learn more about us at our website, www.blockleviton.com, call (888) 256-2510 or email [email protected] with any questions.
This notice may constitute attorney advertising.
CONTACT:
BLOCK & LEVITON LLP
260 Franklin St., Suite 1860
Boston, MA 02110
Phone: (888) 256-2510
Email: [email protected]
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/308895
Source: Block & Leviton LLP
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HubSpot ve 2. čtvrtletí zvýšil tržby meziročně o 20 %, ale přidal jen 7 000 nových zákazníků, méně než čekal. Firma zároveň uvedla, že zákazníci kvůli AI a rozpočtům déle schvalují nákupy.
Docusign: Another Beat, Another Selloff—Why the Analysts Are WrongHubSpot NYSE: HUBS reported second-quarter 2026 revenue growth of 20% year over year on a reported basis, or 17% in constant currency, as the company navigated slower customer acquisition and greater budget scrutiny tied to the transition toward artificial intelligence products.
Chief Executive Officer Yamini Rangan said April began slowly and that the quarter did not develop as the company had expected. She attributed the performance to deliberate changes in product, pricing and go-to-market strategy, as well as a demand environment in which customers showed increased caution around technology budgets.
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MarketBeat Week in Review – 06/01 - 06/05“Customers adopting AI want proof of value before they commit and predictability in what it costs,” Rangan said. HubSpot introduced trials that allow customers to test agents and its AEO offering in their own environments, while also lowering certain entry prices, adding outcome-based pricing for several agents and providing spending controls.
Rangan said the moves were expected to extend buying cycles in the near term but were intended to lower adoption barriers and support longer-term AI usage. She added that the trial approach has been most effective with larger customers that can receive additional support from HubSpot teams and partners.
Customer Growth Misses Internal Expectations MongoDB Is the Latest SaaS Apocalypse Victim to Say "Not Today"HubSpot added 7,000 net new customers during the quarter, ending the period with more than 306,000 customers globally. The customer total grew 14% from a year earlier, but Chief Financial Officer Kate Bueker said the quarterly additions were below the company’s expectation of 9,000 to 10,000 net adds, primarily because of weaker conversion rates and increased buyer hesitation.
Domestic revenue increased 17% year over year. International revenue rose 23% on a reported basis and 18% in constant currency, accounting for 49% of total revenue. Subscription revenue grew 20%, while services and other revenue increased 8%.
Average subscription revenue per customer was $11,800, up 4% on a reported basis and 2% in constant currency. Customer dollar retention remained in the high 80% range, while net revenue retention was 102%, down one percentage point year over year. Bueker said expansion in seats and credits was offset by pressure from other upgrade motions as customers optimized budgets.
Management said prospects are involving larger buying committees, with more transactions requiring approval from chief executives, boards or private-equity firms. Rangan said larger opportunities are still closing and up-market win rates remain solid, but approvals are taking longer.
Deals worth more than $120,000 in annual recurring revenue increased 38% year over year. Meanwhile, 64% of new Professional and Enterprise customers adopted multiple product hubs, up three percentage points from the prior year.
AI Adoption and Product Expansion HubSpot highlighted increased adoption of its AI products. Data Agent had more than 16,000 activated customers, up 80% sequentially, while Prospecting Agent had nearly 17,000 activated customers, up 28%. Customer Agent reached more than 10,000 customers.
The company launched HubSpot AEO in April through Marketing Hub and as a standalone product. Since launch, 32% of Marketing Hub Professional and Enterprise customers have activated AEO, and nearly 16,000 customers activated standalone AEO trials during the quarter, according to Rangan.
More than 55% of HubSpot’s Professional and Enterprise customers now use either its agents or Breeze Assistant, Rangan said. Monthly agentic actions across the customer base have increased more than threefold since the beginning of the year. Breeze Assistant weekly active usage has doubled since the start of 2026.
HubSpot also launched Agent Builder and Agent Hub in July. Agent Builder enables customers to create custom agents and workflows connected to HubSpot CRM data and external systems, while Agent Hub provides a central management location for HubSpot-built, customer-built and partner-built agents. More than 2,700 customers had activated the products in beta, Rangan said.
Management said it is focusing on helping customers move beyond experimentation, particularly for customer-facing AI products. Rangan said customers often begin with internal uses, such as data enrichment and sales productivity, before adopting agents that directly interact with prospects or customers.
Profitability, Cash Flow and Capital Returns Non-GAAP operating margin was 20% in the second quarter, expanding three percentage points from a year earlier. GAAP operating margin was 5%, compared with a negative 3% margin in the prior-year period.
Non-GAAP net income totaled $165 million, or $3.26 per diluted share, representing year-over-year increases of 40% and 49%, respectively. GAAP net income was $43 million, or $0.86 per share.
The company generated $168 million in free cash flow, equal to 18% of revenue, and ended June with $1.4 billion in cash and marketable securities. It repurchased more than $500 million of stock under its existing $1 billion authorization during the quarter. The board authorized an additional repurchase program of up to $1 billion.
Bueker said HubSpot expects two percentage points of non-GAAP operating-margin expansion in 2026 and anticipates an additional two to three percentage points of expansion in 2027 as it applies AI internally and maintains discipline in headcount spending.
Third-Quarter and Full-Year Outlook For the third quarter, HubSpot expects reported revenue of $924 million to $925 million, representing 14% reported growth and 15% constant-currency growth. The company forecast non-GAAP operating income of $187 million to $188 million, or a 20% margin, and non-GAAP diluted earnings per share of $3.25 to $3.27.
For full-year 2026, HubSpot expects revenue of $3.678 billion to $3.686 billion, up 18% on a reported basis and 16% in constant currency. It maintained its forecast for non-GAAP operating income of $762 million to $766 million, representing a 21% margin, while projecting non-GAAP diluted earnings per share of $13.23 to $13.31.
The company expects the headwinds observed in the second quarter to continue through the remainder of the year. It projects quarterly net customer additions of approximately 5,000 to 6,000, low- to mid-single-digit constant-currency growth in average subscription revenue per customer, and roughly flat full-year net revenue retention.
Bueker said budget pressure appeared consistent through the second quarter and continued into July.
About HubSpot (NYSE:HUBS)HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.
The company's product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.
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HubSpot po výsledcích za 2. čtvrtletí snížil výhled a akcie se propadly asi o 25 %. Firma zároveň čelí vyšetřování možného porušení zákonů o cenných papírech.
BOSTON, Aug. 06, 2026 (GLOBE NEWSWIRE) -- Block & Leviton is investigating HubSpot (NYSE: HUBS) for potential securities law violations. Investors who have lost money in their HubSpot investment should contact the firm to learn more about how they might recover those losses. For more details, visit https://blockleviton.com/cases/hubs.
What is this all about?
Block & Leviton is investigating whether HubSpot, Inc. and certain of its executives violated federal securities laws. On May 7, 2026, when discussing its first-quarter results, HubSpot's management attributed a slow start in April largely to the company's own product, pricing, and go-to-market changes, and guided investors to expect roughly 9,000 to 10,000 net customer additions per quarter and net revenue retention to expand by 1 to 2 points. On August 5, 2026, HubSpot reported second-quarter results that beat revenue and earnings expectations but cut forward guidance and sharply reset those key metrics — lowering the net-adds outlook to 5,000 to 6,000 and net revenue retention to "roughly flat" — while management pointed to increased budget sensitivity, longer sales cycles, and softening customer demand. The investigation concerns whether the company's earlier statements adequately disclosed the demand weakness that was already emerging. HubSpot shares fell approximately 25% following the August announcement.
Who is eligible?
Anyone who purchased HubSpot common stock and has seen their shares fall may be eligible, whether or not they have sold their investment. Investors should contact Block & Leviton to learn more.
What is Block & Leviton doing?
Block & Leviton is investigating whether the Company committed securities law violations and may file an action to attempt to recover losses on behalf of investors who have lost money.
What should you do next?
If you've lost money on your investment, you should contact Block & Leviton to learn more via our case website, by email at [email protected], or by phone at (888) 256-2510.
Whistleblower?
If you have non-public information about HubSpot, you should consider assisting in our investigation or working with our attorneys to file a report with the Securities Exchange Commission under their whistleblower program. Whistleblowers who provide original information to the SEC may receive rewards of up to 30% of any successful recovery. For more information, contact Block & Leviton at [email protected] or by phone at (888) 256-2510.
Why should you contact Block & Leviton?
Block & Leviton is widely regarded as one of the leading securities class action firms in the country. Our attorneys have recovered billions of dollars for defrauded investors and are dedicated to obtaining significant recoveries on behalf of our clients through active litigation in the federal courts across the country. Many of the nation's top institutional investors hire us to represent their interests. You can learn more about us at our website, www.blockleviton.com, call (888) 256-2510 or email [email protected] with any questions.
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HubSpot, Inc. (HUBS) Q2 2026 Earnings Call August 5, 2026 4:30 PM EDT
Company Participants
Geoff Koegler
Yamini Rangan - CEO, President and Director
Kathryn Bueker - CFO & Treasurer
Conference Call Participants
Samad Samana - Jefferies LLC, Research Division
Rishi Jaluria - RBC Capital Markets, Research Division
Brian Peterson - Raymond James & Associates, Inc., Research Division
Eamon Coughlin - Barclays Bank PLC, Research Division
Giancarlo Valle - Truist Securities, Inc., Research Division
Gabriela Borges - Goldman Sachs Group, Inc., Research Division
Ivan Radojicic - Wolfe Research, LLC
Jackson Ader - KeyBanc Capital Markets Inc., Research Division
Sitikantha Panigrahi - Mizuho Securities USA LLC, Research Division
J. Lane - Stifel, Nicolaus & Company, Incorporated, Research Division
Presentation
Operator
Good day, everyone. My name is Lenius, and I will be your conference operator today. At this time, I would like to welcome you to HubSpot's Second Quarter 2026 Earnings Call. [Operator Instructions] At this time, I would like to turn the call over to Vice President, Investor Relations, Geoff Koegler. Please go ahead.
Geoff Koegler
Thanks, operator. Good afternoon, and welcome to HubSpot's Second Quarter 2026 Earnings Conference Call. Today, we'll be discussing the results announced in the press release we issued this afternoon. With me on the call this afternoon is Yamini Rangan, our Chief Executive Officer; Dharmesh Shah, our Co-Founder and CTO; and Kate Bueker, our Chief Financial Officer.
Before we start, I'd like to draw your attention to the safe harbor statement included in today's press release. During this call, we'll make forward-looking statements within the meaning of the federal securities laws that are subject to risks and uncertainties, including statements regarding our financial guidance for the third fiscal quarter and full year 2026, future financial performance, business outlook and strategy.
These statements reflect our views only as of today and, except as required by law, we
HubSpot po zveřejnění výsledků za 2. čtvrtletí klesá v after-hours o 19,2 % na 202,16 USD, protože výhled tržeb pro 3. čtvrtletí i celý rok zůstal pod očekáváním trhu.
HubSpot Q2 EarningsHubSpot reported second-quarter revenue of $911.7 million, up 20% year-over-year. The revenue total beat a Street consensus estimate of $898.3 million, according to data from Benzinga Pro.
The company reported subscription revenue of $894 million for the quarter, up 20% year-over-year. Professional services and other revenue was $17.7 million in the quarter, up 8% year-over-year.
HubSpot reported adjusted earnings per share of $3.26, beating a Street consensus estimate of $3.02.
The company grew customers to 306,446 in the quarter, up 14% year-over-year. The average subscription revenue per customer was $11,800 in the quarter, up 4% on an as-reported basis.
The company ended the quarter with cash and cash equivalents of $1.4 billion.
In the second quarter, the company bought back $531.9 million in shares. On Monday, the company authorized an additional share repurchase program for up to $1 billion in shares over the next 24 months.
"In Q2, we made deliberate choices to accelerate our AI transformation," HubSpot CEO Yamini Rangan said. "Scaling companies want real outcomes and predictable pricing when adopting AI, and we are evolving our product, pricing and go-to-market to meet those needs."
Rangan said the AI shift unlocks a larger opportunity for the company.
"I’m confident these choices position us to drive long-term, compounding growth."
What’s Next for HubSpotWhile the company posted a double beat and strong year-over-year growth in several areas, guidance from the company is weighing on the stock in after-hours trading Wednesday.
The company expects third-quarter revenue to be in a range of $924 million to $925 million, up 14% year-over-year.
Adjusted earnings per share for the third quarter are expected to be in a range of $3.25 to $3.27.
The Street expects third quarter earnings per share of $3.45 and revenue of $942.3 million, both higher than the guidance.
For the full fiscal year, HubSpot expects revenue in a range of $3.678 billion to $3.686 billion and adjusted earnings per share in a range of $13.23 to $13.31.
This new full-year guidance is higher for adjusted earnings per share than previously forecast, while revenue is lowered from a prior range of $3.70 billion to $3.708 billion.
The Street sees full-year adjusted earnings per share of $13.10 and revenue of $3.707 billion.
HubSpot Stock Price ActionHubSpot stock is down 19.2% to $202.16 in after-hours trading Wednesday on the new guidance.
Image via Shutterstock
Market News and Data brought to you by Benzinga APIs
HubSpot (HUBS - Free Report) came out with quarterly earnings of $3.26 per share, beating the Zacks Consensus Estimate of $3.02 per share. This compares to earnings of $2.19 per share a year ago. These figures are adjusted for non-recurring items.
This quarterly report represents an earnings surprise of +7.95%. A quarter ago, it was expected that this cloud-based marketing and sales software platform would post earnings of $2.47 per share when it actually produced earnings of $2.72, delivering a surprise of +10.12%.
Over the last four quarters, the company has surpassed consensus EPS estimates four times.
HubSpot, which belongs to the Zacks Internet - Software industry, posted revenues of $911.74 million for the quarter ended June 2026, surpassing the Zacks Consensus Estimate by 1.55%. This compares to year-ago revenues of $760.87 million. The company has topped consensus revenue estimates four times over the last four quarters.
The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call.
HubSpot shares have lost about 38% since the beginning of the year versus the S&P 500's gain of 13%.
What's Next for HubSpot?While HubSpot has underperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock?
There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately.
Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions.
Ahead of this earnings release, the estimate revisions trend for HubSpot was favorable. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #2 (Buy) for the stock. So, the shares are expected to outperform the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
It will be interesting to see how estimates for the coming quarters and the current fiscal year change in the days ahead. The current consensus EPS estimate is $3.44 on $935.98 million in revenues for the coming quarter and $13.11 on $3.7 billion in revenues for the current fiscal year.
Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Internet - Software is currently in the top 44% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.
Rigetti Computing, Inc. (RGTI - Free Report) , another stock in the same industry, has yet to report results for the quarter ended June 2026. The results are expected to be released on August 6.
This company is expected to post quarterly loss of $0.03 per share in its upcoming report, which represents a year-over-year change of +40%. The consensus EPS estimate for the quarter has remained unchanged over the last 30 days.
Rigetti Computing, Inc.'s revenues are expected to be $4.92 million, up 173.1% from the year-ago quarter.
HubSpot čeká za 2. čtvrtletí vyšší tržby 897,8 milionu USD oproti 761 milionům před rokem. Růst má podpořit adopce Breeze AI a širší využití platformy.
Key Takeaways HubSpot is expected to post higher Q2 2026 revenues, supported by AI adoption and platform expansion.HUBS may benefit from Breeze AI adoption, including Customer Agent, Prospecting Agent and Data Agent.HUBS may benefit from enterprise demand, multi-hub adoption and higher recurring revenue per customer. HubSpot, Inc. (HUBS - Free Report) is set to report second-quarter 2026 results on Aug. 5, after the closing bell. In the last reported quarter, the company delivered an earnings surprise of 10.12%. It pulled off a trailing four-quarter earnings surprise of 4.97%, on average, beating estimates on all previous occasions.
The company is expected to record year-over-year revenue growth, driven by continued execution of its long-term growth strategy and sustained momentum across its business. Ongoing innovation, expanding platform capabilities and disciplined execution are likely to have aided its overall quarterly results.
Factors at PlayGrowing adoption of HubSpot's Breeze artificial intelligence (AI) platform is expected to have lifted second-quarter 2026 performance. Increased usage of AI-powered capabilities, including Customer Agent, Prospecting Agent and Data Agent, is likely to have strengthened customer engagement and expanded adoption across its customer base.
During the to-be-reported quarter, higher adoption of Core Seats and AI credits is expected to create incremental monetization opportunities and support subscription revenue growth. Management also expects AI-driven seats and AI credit consumption to become additional long-term revenue drivers.
During the quarter under review, HubSpot is expected to have benefited from continued enterprise adoption of its unified customer platform. Increasing demand from businesses seeking to consolidate their marketing, sales and customer service operations is likely to have supported larger customer wins and greater multi-hub adoption. These trends are likely to have increased annual recurring revenue per customer, while expanding the company's recurring revenue base.
HubSpot is expected to have continued expanding its customer base during the June quarter, driven by the underpenetrated mid-market opportunity and pricing initiatives, including lower entry pricing, the removal of seat minimums, and the transition to the updated pricing model. These initiatives are likely to have generated healthy revenues during the quarter.
For the June quarter, the Zacks Consensus Estimate for total revenues is pegged at $897.8 million, indicating an increase from $761 million recorded a year ago. The consensus mark for earnings is pegged at $3.02 per share, implying growth from $2.19 reported in the prior-year quarter.
Earnings WhispersOur proven model does not predict an earnings beat for HubSpot for the second quarter. The combination of a positive Earnings ESP and a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold) increases the chances of an earnings beat. This is not the case here.
Earnings ESP: Earnings ESP, which represents the difference between the Most Accurate Estimate and the Zacks Consensus Estimate, is 0.00%. You can uncover the best stocks to buy or sell before they’re reported with our Earnings ESP Filter.
Zacks Rank: HubSpot sports a Zacks Rank #1. You can see the complete list of today’s Zacks #1 Rank stocks here.
Stocks to ConsiderHere are some companies you may want to consider, as our model shows that these have the right combination of elements to post an earnings beat this season:
Sandisk Corporation (SNDK - Free Report) has an Earnings ESP of +4.13% and sports a Zacks Rank #1 at present. It is set to release its fourth-quarter fiscal 2026 numbers on Aug. 5.
The Earnings ESP for Motorola Solutions, Inc. (MSI - Free Report) is +0.52%, and it carries a Zacks Rank of 2 at present. The company is scheduled to report second-quarter 2026 numbers on Aug. 5.
The Earnings ESP for Arista Networks Inc (ANET - Free Report) is +3.08%, and it carries a Zacks Rank of 2 at present. The company is scheduled to report second-quarter 2026 numbers on Aug. 4.
HubSpot v 1. čtvrtletí 2026 přidal 10 800 čistých nových zákazníků a jejich počet meziročně vzrostl o 16 % na 299 458. Tahounem je růst větších ARR obchodů a širší adopce více Hubů i Breeze AI.
Key Takeaways HubSpot grew customers 16% year over year to 299,458 after adding 10,800 net new customers in Q1 2026.HUBS saw larger ARR deals rise, more multi-Hub adoption and pricing changes support customer growth.HubSpot expanded Breeze AI, with Core Seat users up 90% and over 25% of Pro customers buying more seats. HubSpot, Inc. (HUBS - Free Report) is witnessing solid customer growth across its customer relationship management platform. The company added 10,800 net new customers during first-quarter 2026, increasing the total customer count 16% year over year to 299,458.
There are several factors driving this customer growth. Larger enterprises are increasingly adopting HubSpot to consolidate customer-facing operations. Deals above $60,000 in annual recurring revenues (“ARR”) increased 37% year over year, while deals above $120,000 ARR surged 64%, reflecting improving traction in the upmarket segment. Instead of buying only Marketing Hub, customers are purchasing multiple Hubs together.
63% of new Pro+ customers purchased multiple Hubs, up 3% year over year. Having one unified connected platform that combines marketing, sales and service data supports AI models with complete information and helps enterprises to streamline workflows and boost their competitive edge. Having one integrated platform instead of several disconnected tools also lowers the total cost of ownership and improves efficiency.
The company’s pricing optimization strategy, implemented in 2024, continues to support customer acquisition. This has lowered entry pricing and removed minimum seat requirements. HUBS strong partner ecosystem is another major client acquisition engine.
HubSpot’s AI strategy is increasingly contributing to customer engagement and monetization. The company continues to expand Breeze AI capabilities across its customer platform through AI assistants, agents and automation tools. Active Core Seat users increased 90% year over year during first-quarter 2026, while more than 25% of Pro+ customers purchased additional Core Seats.
How Are Competitors Faring?In the CRM space, HubSpot faces competition from Salesforce, Inc. (CRM - Free Report) , one of the world’s leading Customer Relationship Management companies. More than 150,000 customers leverage Salesforce solutions to drive results across sales, service and marketing operations. Salesforce’s on-demand model supports standardized deployments, frequent updates and lower ownership costs for customers. The company continues to benefit as enterprises modernize customer-facing processes and reduce vendor sprawl.
Microsoft Corporation (MSFT - Free Report) is also seeing healthy demand trends in the Productivity & Business Processes segment, which includes the Office and Dynamics CRM businesses. The company's artificial intelligence capabilities are translating into tangible commercial success, with Microsoft Copilot now deployed across more than 20 million paid Microsoft 365 Copilot seats and growing adoption across productivity, coding, and security applications. Microsoft 365 Copilot paid seats now exceed 20 million. The number of customers with more than 50,000 seats quadrupled year over year, with Accenture representing the largest Copilot win to date with over 740,000 seats. Bayer, Johnson & Johnson, Mercedes and Roche each committed to 90,000 or more seats.
HUBS’ Price Performance, Valuation and EstimatesHubSpot has declined 66.7% over the past year compared to the industry’s decline of 21.7%.
Image Source: Zacks Investment Research
Going by the price/book ratio, the company's shares currently trade at 4.66 book value, higher than 4.27 of the industry average.
Image Source: Zacks Investment Research
HUBS’ earnings estimates for 2026 and 2027 have improved over the past 60 days.
Image Source: Zacks Investment Research
HubSpot currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
HubSpot v 1. čtvrtletí zvýšil výnosy o 23 % na 881,0 milionu USD, z toho 862,3 milionu USD ze předplatného. Počet předplatitelů vzrostl meziročně o 16 % na téměř 300 000.
HubSpot (HUBS +2.34%) was one of the many software stocks that fell victim to the SaaSpocalypse narrative earlier this year. Its stock is down by almost 70% so far in 2026, but that doesn't mean the company has lost market share. In fact, it's continuing to deliver impressive financial results, so the current fire sale on its stock likely won't last long.
Image source: Getty Images.
HubSpot generates recurring revenue from a wide range of businesses HubSpot provides its clients with a customer relationship management (CRM) platform, and it has been tapping into artificial intelligence to expand its offerings. That last detail is important in the context of its recent decline: The premise of the SaaSpocalypse that spooked investors was the theory that people and companies would be able to use AI to create inexpensive replacements for popular subscription software offerings, pulling the rug out from under the software-as-a-service business model.
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Customers have to pay subscription fees to continue using HubSpot, but once a business starts using one CRM platform, it's a difficult and costly matter to switch to another. HubSpot booked $881.0 million in revenue in Q1, and $862.3 million of that came from subscriptions. Both figures were up by 23% year over year.
That revenue growth also came with an expanding customer base. HubSpot finished the quarter with just under 300,000 subscribers, which was up by 16% year over year.
AI momentum is strengthening for HubSpot HubSpot has been in the CRM business since its founding in 2006. It has gone through several economic cycles over the past two decades, and capitalized on several opportunities; artificial intelligence will be the next one. As CEO Yamini Rangan noted in the company's Q1 press release: "The AI innovations we launched at Spring Spotlight, including Customer Agent, Prospecting Agent, and Data Agent, are delivering outcomes for customers and will strengthen our AI momentum."
That doesn't sound like a company that is afraid that artificial intelligence will displace what it offers. HubSpot is actively using this technology to enhance its products and attract new customers. Adding AI functions could also improve HubSpot's ability to raise prices or get its customers to upgrade their plans. Businesses have already been spending more on HubSpot on average each year; in Q1, the company reported a 6% year-over-year increase in its average subscription revenue per customer.
HubSpot has even reframed itself as "the agentic customer platform for scaling businesses." The agentic piece is a new angle that aims to position it as a participant in the AI boom.
Management anticipates that its revenue will increase by 18% in 2026. That would be a deceleration relative to its Q1 growth, but still a respectable increase. HubSpot could also beat its guidance in future quarters and raise its full-year outlook; the AI momentum Rangan mentioned suggests this is possible.
It would be harder to feel optimistic about the stock if HubSpot were still trading above $500 per share, as it was at the start of the year. However, its drop to under $200 per share gives it a valuation that's more attractive based on the company's fundamentals.
