Honda plánuje od konce roku 2026 testovat technologii bezdrátového nabíjení elektromobilů za jízdy v zařízení skupiny Taisei, včetně nákladních vozů o hmotnosti kolem 20 tun. Demonstrace na veřejné silnici má začít ve fiskálním roce 2027.
Honda Motor is preparing to test technology on a highway that can wirelessly charge electric vehicles, including large commercial trucks, while they are moving.
Honda R&D, the automaker's research and development subsidiary, developed the underlying technology with construction companies Taisei Corporation and Taisei Rotec Corporation, according to a Honda announcement Monday.
The system uses power-transmitting units embedded in the road and a receiver installed on the vehicle, allowing electricity to be transferred wirelessly while the vehicle is in motion.
Honda said the technology could reduce how frequently EV drivers need to stop at charging stations or charge at home. The automaker initially plans to focus on putting the technology to practical use in the logistics and transportation sectors.
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A Honda Motor Co. vehicle is displayed outside the company's headquarters in Tokyo, Japan. (Tomohiro Ohsumi/Getty Images)
The three companies have been jointly researching the wireless road system since 2025 and have already conducted testing on a private test roadway.
Their work has included developing pavement and embedded charging equipment capable of handling large commercial vehicles with a gross vehicle weight of approximately 20 tons.
A flag with the Honda logo is displayed on brand new Honda car. (Justin Sullivan/Getty Images)
Additional testing is expected to begin in late 2026 at a Taisei Group facility. Honda said the companies will evaluate durability, wireless power-transfer performance and measures designed to address electromagnetic field leakage.
Ticker Security Last Change Change % HMC HONDA MOTOR CO. LTD. 31.84 +0.48 +1.55% Future testing will also examine power output of up to 150 kilowatts for potential use with large commercial vehicles and the reliability of wireless power transfer to vehicles traveling at high speeds.
Honda, Taisei and Taisei Rotec then plan to participate in a public-road demonstration beginning in Japan's 2027 fiscal year, which starts April 1, 2027.
The logo of Honda seen at a dealership store. Honda is a Japanese multinational automotive manufacturing company. (Photo by Igor Golovniov/SOPA Images/LightRocket via Getty Images)
The test will be part of the "Tateyama Project," an initiative by East Nippon Expressway Company on the Tateyama Expressway in Chiba, Japan.
Honda has been developing dynamic wireless power-transfer technology since 2021 as part of its broader effort to expand EV charging infrastructure.
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The potential economics of installing wireless charging equipment in roads remain an open question. A Honda engineer declined to tell Reuters how its cost could compare with a conventional high-speed charging network, saying the economic viability of the technology would need to be assessed.
Honda v Indii spojí síly s Tata Technologies a chce snížit náklady až o pětinu a zkrátit vývoj na polovinu. První společný model má být malé SUV s plánovaným uvedením v roce 2028.
Honda Motor (7267.T) aims to cut costs by as much as a fifth and halve development times under its new partnership in India with Tata Technologies (TATE.NS), according to two people familiar with the matter, as pressure from rivals forces the Japanese automaker to rethink its go-it-alone approach.
Reeling from electric vehicle (EV)-related losses that it expects to reach more than $12 billion, Honda is pivoting to gasoline-electric hybrids and slashing expenses. Last month, Reuters reported that it is seeking to cut more than $9 billion in costs over the next four years and has told suppliers to drastically reduce prices.
In May, engineering firm Tata Technologies said it was selected to develop vehicles for a Japanese automaker. It declined to name the partner, but the two people and another person familiar with the matter said it was Honda.
Under the outsourcing agreement, Tata Technologies will develop cars for the Indian market, while Honda expects to see up to 20% in cost reductions and halve its development times from around five years at present, two people said.
Honda decided to bring in Tata Technologies after the automaker's Japanese and Indian managers failed to agree on which suppliers to use for upcoming vehicles in India, two of the people said.
All three sources declined to be identified because the information has not been made public. The cost-cutting and development targets in India, as well as the internal deadlock over supplier strategy, are being reported for the first time.
In a statement, Honda said it has not been able to offer a sufficient product line-up in India that allows customers "value for money." To that end, it was "redefining" its offerings in India and planned to introduce vehicles that strike a balance between quality and price, it said.
It denied there were disagreements between the Japanese and Indian teams over supplier selection.
In a separate statement, Honda India said product development involved close collaboration between different teams, adding that it was inaccurate to characterise collaborative discussions as disagreements.
Tata Technologies did not respond to a request for comment.
STRATEGY DEADLOCK
Japanese managers wanted to retain established suppliers to ensure quality and consistency, while Honda's team in India pushed for greater use of local suppliers to lower costs and speed up development in the world's third-largest car market, two of the people said.
Reuters could not determine how long the deadlock lasted but the disagreement was enough to delay work on some products, the two people said. The partnership had been under discussion for about two years before being finalised, one of them added.
Tata Technologies, which was spun off from Indian automaker Tata Motors (TAMO.NS), was chosen because of its access to a broad network of local suppliers and because Honda managers believed it could design vehicles in line with consumer tastes and spending preferences, the person said.
Honda will oversee the process to ensure quality standards are met and will retain control over areas like technology, connectivity and driver-assistance systems, the person added.
FAMOUS INDEPENDENCE
Honda has long carried the imprint of its famously independent late founder, Soichiro Honda. It developed two of the world's best-selling cars, the Civic and the Accord, along with the most popular motorcycle of all time, the Super Cub.
Like other Japanese automakers, Honda faces the difficult balancing act of defending its legacy business in places like the US while developing new technologies to compete with Chinese firms elsewhere. India, a fast-growing market that remains closed to Chinese EV makers, has become more important.
But Honda's market share there has slumped to 1.3% from a peak of 7.3% more than a decade ago. Its portfolio has shrunk to four models and it is losing to affordable, feature-packed rivals like Tata Motors and Mahindra (MAHM.NS). It also has little to offer in the biggest and fastest-growing SUV segment.
"Honda is already late and behind competitors," one of the people said.
Honda President Toshihiro Mibe is under pressure to turn around the automaker, which recorded its first-ever annual loss in the last financial year.
In May, Mibe said that while India was a "key focus" for Honda, the automaker had not always been successful there.
"We need to rebuild the business on an entirely different footing," he said.
Previously, Honda adapted for India cars that were originally designed for Japan or other global markets. That resulted in it offering vehicles that were seen as over-engineered and pricey.
The first vehicle under development with Tata Technologies is a small SUV that is less than 4 metres (13.1 feet) in length, a segment that accounts for a large portion of India's car market and where Honda has limited presence. It is targeted for launch in 2028, two of the people said.
A second, mid-size SUV is expected to follow, with Honda later trying to revive its strength in sedans, one of them added.
In its statement, Honda said it planned to launch vehicles in India in the sub-4-metre category and the larger midsize category from 2028 onwards.
India is Honda's only major emerging market and it wants to make manufacturing and sourcing there more competitive.
If the first product under the deal is successful in terms of quality, sales and profitability, it will open opportunities for Honda to export from India, one of the people said.
Americký úřad ukončil bez dalších opatření vyšetřování poruch zadní kamery u 129 092 vozů Honda Ridgeline. Testy a kontroly nepotvrdily obavy ze selhání opraveného kabelového svazku.
The US auto safety regulator on Tuesday closed an investigation into rear-view camera failures in 129,092 Honda (7267.T) Ridgeline pickup trucks, recalled in 2022, without further action.
The National Highway Traffic Safety Administration opened a recall query in 2024 and upgraded the review to an engineering analysis in February 2025 after receiving reports of wire-harness failures in vehicles that had received the original recall remedy.
NHTSA said it was closing the engineering analysis after testing and inspections did not support concerns that repaired wire harnesses would fail.
The agency said most reports it received involved other rear-view camera or wire-harness failure modes and could not be linked to the durability issue under investigation.
NHTSA's Vehicle Research and Test Center also surveyed owners, inspected selected vehicles and conducted durability testing of the wiring harness. The work found no rear-view camera failures caused by wire-harness damage, the agency said, and indicated that the part was not expected to fail during a reasonable vehicle lifespan.
Honda letos roste rychleji než Ford: akcie HMC jsou od začátku roku +8,9 % oproti +1,8 % u F. Tahounem je silný růst HEV a diverzifikace přes motocykly a Financial Services.
Key Takeaways Ford's Pro subscriptions and hybrid lineup support growth as Model e remains a costly drag.Honda's HEV sales are rising, while existing lines help shift capacity from canceled EV programs.Honda's motorcycle and Financial Services businesses add recurring earnings beyond its auto operations. Ford Motor Company (F - Free Report) and Honda Motor Co., Ltd. (HMC - Free Report) are prominent names in the global mobility industry. Both automakers have built long-standing legacies through mass-market vehicle production, engineering innovation and expanding global operations. Both companies have diversified their revenue streams to adapt to the rapidly evolving automotive landscape.
Year to date, Ford stock has gained 1.8% compared with Honda’s 8.9% return.
Image Source: Zacks Investment Research
A closer look at the companies’ fundamentals, growth catalysts and key risks can provide insight into the factors shaping their investment prospects.
The Case for Ford StockFord Pro remains the company’s main earnings engine, supported by commercial vehicle leadership and recurring software and physical services. Paid Ford Pro Intelligence subscriptions exceeded 900,000 in the second quarter of 2026, while total company paid subscriptions rose about 50% to 1.6 million.
Ford’s truck, utility and hybrid lineup provides flexibility as powertrain demand evolves. The Maverick Hybrid achieved record first-half 2026 sales, while the F-150 Hybrid led the full-size truck category. Ford plans to extend hybrids across its lineup. The Universal Electric Vehicle platform remains on track for customer deliveries in 2027, with the first product starting near $30,000.
Ford Energy adds a new revenue stream beyond vehicle sales by applying Ford’s battery manufacturing, service and monitoring capabilities to energy storage. The agreement with EDF Power Solutions North America provides an early commercial pathway and supports access to a broad, recurring customer base. Ford expects to reach 20 gigawatt-hours of annual capacity by late 2027 and is already producing prototype cells in Michigan.
However, Ford Model e remains a drag while the company funds next-generation electric vehicles and energy storage. The segment lost $919 million in the second quarter of 2026, although this was its third consecutive quarter of year-over-year EBIT improvement. The company now expects a full-year 2026 loss of about $4 billion, including roughly $1 billion of incremental investment in the Universal EV platform and Ford Energy.
Ford expects 2026 capital expenditures of $9.5-$10.5 billion for trucks, the Universal EV platform, Ford Energy, software and manufacturing changes. Adjusted free cash flow was only $0.2 billion in the first half, despite $6 billion in adjusted EBIT. Although full-year guidance rose to $6-$7 billion, heavy investment can limit flexibility if operating conditions weaken.
Ford’s outlook assumes a U.S. SAAR of 16-16.5 million vehicles and excludes a material U.S. downturn or a major escalation in the Middle East. Either event could reduce vehicle demand, disrupt logistics and alter commodity costs, which could hamper both top-line and bottom-line growth.
The Zacks Consensus Estimate for Ford’s 2026 and 2027 EPS has moved up 20 cents and 9 cents, respectively, in the past 60 days.
Image Source: Zacks Investment Research
The Case for Honda StockHEVs remain Honda’s core growth area over the next several years, especially in North America, where demand and profitability compare favorably with EVs. Fiscal 2027 first-quarter HEV retail sales rose to 249,000 units from 225,000 a year earlier, while sales excluding China increased to 239,000 from 206,000. Existing mixed-production lines allow Honda to redirect capacity from canceled EV programs toward HEVs without major incremental investment. The company is also developing larger HEV models while improving cost and performance in mid-size vehicles.
Honda’s motorcycle business is supported by broad demand across large emerging markets. Higher sales volumes in India and Brazil were key drivers, helping offset weakness in other businesses. Honda maintained its fiscal 2027 motorcycle sales forecast at 22.8 million units, up from 22.1 million recorded in fiscal 2026. The segment’s scale and high profitability give Honda a recurring source of earnings while the automobile business absorbs restructuring and electrification costs.
Honda’s Financial Services business adds another recurring profit stream by providing retail loans and leases that support automobile sales. The segment reduces Honda’s dependence on vehicle manufacturing profits and provides greater stability when automobile margins fluctuate.
The Zacks Consensus Estimate for Honda’s fiscal 2027 and 2028 EPS has moved up 20 cents and 54 cents, respectively, in the past 30 days.
Image Source: Zacks Investment Research
ConclusionHonda’s strong hybrid momentum provides exposure to growing electrified-vehicle demand while allowing the company to leverage existing production infrastructure and limit incremental investment. Its highly profitable motorcycle business, particularly in key emerging markets, adds another significant source of earnings diversification. Honda’s Financial Services business further supports recurring income and helps cushion fluctuations in automotive profitability.
In contrast, Ford continues to face substantial costs associated with its EV transition, with Model e expected to post a sizable loss in 2026. Heavy capital requirements and exposure to potential U.S. demand weakness could also constrain Ford’s financial flexibility.
Overall, Honda appears better positioned as an investment option than Ford, supported by a more diversified earnings profile and resilient growth opportunities. Honda sports a Zacks Rank #1 (Strong Buy), while Ford carries a Zacks Rank #3 (Hold) at present. You can see the complete list of today’s Zacks #1 Rank stocks here.
Honda chce do roku 2030 ušetřit 1,5 bilionu jenů (9,4 miliardy dolarů) a tlačí dodavatele k výraznému zlevnění. Cílem je čelit sílící konkurenci čínských výrobců.
Japan's Honda (7267.T) aims to cut more than $9 billion in costs over the next four years and has instructed suppliers to drastically reduce their prices, according to internal documents and one person familiar with the matter.
The plan, reported here for the first time, is one of the most striking examples yet of how Japanese automakers are scrambling to deal with intensifying competition from China. BYD (002594.SZ) and other Chinese electric vehicle (EV) makers are capturing sizeable market share in Southeast Asia, Latin America and Europe, powered by advanced software and battery technology — and prices that are by far the industry's lowest.
Honda, the world's largest motorcycle manufacturer, is trying to fix its struggling car business. It expects EV-related losses to ultimately total more than $12 billion, one of the biggest hits among global automakers, and is now shifting its focus to gasoline-electric hybrids. In May it reported its first-ever annual loss as a publicly traded company.
The maker of the CR-V sport-utility vehicle now aims to save 1.5 trillion yen ($9.4 billion) by 2030, according to the documents and the person.
This story is based on a Reuters review of internal company documents and interviews with two people familiar with the matter, both of whom declined to be identified because the information is not public.
In a written response to questions, a Honda spokesperson declined to comment on specific cost-reduction targets or details of discussions with suppliers.
The automaker was working with suppliers globally to improve competitiveness and reduce costs, including through the use of standardised parts, the spokesperson said.
SPRING MEETING
In spring of this year, Honda managers met with major suppliers at a convention centre in Utsunomiya, a city north of Tokyo near the automaker's R&D facility, according to the documents and the people. It was not clear how many suppliers attended.
Honda managers briefed suppliers on the plan and said it would also look to source more components from Chinese suppliers, one of the people said. Each supplier was later presented with company-specific targets to cut costs, the people said.
Honda is aiming to reduce costs by 30% in three key parts categories: pressed and forged components, electrical parts and parts related to software-defined vehicles (SDVs), according to the documents. Such a reduction would allow Japanese suppliers to better compete with Chinese rivals, the documents said.
Honda's direct suppliers, or "tier-one" suppliers, were also asked to review how they procured materials and were urged to make use of standardised parts sourced from second- and third-tier suppliers, to help keep costs down, the documents showed.
Honda managers also asked suppliers to expand their own use of Chinese-made components where possible, according to the documents.
The cost-reduction targets were "extremely large" and it was not immediately clear whether they would be achievable, one of the sources said.
The other person said that up until the spring meeting, Honda had not given the impression that it needed aggressive cost cuts. Now, the situation appeared to leave "no room for delay," the person added.
Honda shares were down 2.5% in afternoon trading on Wednesday. Those in several Honda-affiliated suppliers also traded lower, with seat maker TS Tech (7313.T) down 1.3%, frame maker H-One (5989.T) off 2.3%, and auto body parts maker G-Tekt (5970.T) 2.0% lower.
On Monday, Honda and Nissan (7201.T) said they would jointly develop standardised electronic control units for SDVs and aim to roll out an architecture built around them from the 2029 financial year.
Honda CEO Toshihiro Mibe won support for his reappointment to the company's board in June. He has faced pressure from former executives to step down over the company's performance.
Last year, Honda and Nissan ended merger talks that would have created one of the world's largest automakers.
In addition to Chinese competition, Honda and other automakers are being squeezed by U.S. President Donald Trump's import tariffs and higher labour expenses. They also face the growing need to invest in research and development of technology as cars become more advanced, raising costs across the industry.
Honda uvedla, že bez prodloužení dohody USMCA možná nepostaví v Severní Americe osmý montážní závod. Firma je tam téměř na plné kapacitě a novou továrnu potřebuje.
A senior Honda (7267.T) executive said the Japanese automaker might not build an eighth assembly plant in North America unless a key trade deal is extended.
The Trump administration is currently negotiating with Canada and Mexico over the fate of the free trade deal known as USMCA.
Honda Executive Vice President Noriya Kaihara told reporters at a roundtable in Washington the automaker is close to full production capacity in North America and needs a new factory.
However, "if there is no USMCA agreement in the future, we may have to change our direction," Kaihara said, adding the company will need to make a decision within a year or two and would like the plant to be running by around 2030.
He said currently Honda is not passing on the costs of tariffs to buyers in North America. The U.S. imposed 50% tariffs on $20 billion of Canadian products on Saturday, and Canada said it was retaliating effective September 8.
Last year, Hyundai Motor told the administration that uncertainty about USMCA was delaying its investment decisions.
"Early confirmation of USMCA's extension would immediately unlock over $20 billion in new American investments," the automaker said in November. "Every month of ambiguity slows job creation, site selection and technology development."
With interest in Honda's hybrid and other fuel-efficient models soaring as oil prices have remained high since the start of the U.S. war with Iran, the automaker had its best July in seven years, with car sales up 36%.
Honda in May scrapped its long-term EV sales target, including its goal of having EVs make up a fifth of its new car sales in 2030. It now plans 15 new hybrids by 2030.
The Japanese automaker indefinitely suspended its Canada EV project, an $11 billion investment plan to produce EVs and batteries. It also cancelled three planned EVs for the U.S. market.
Last year, Honda said it was shifting production of its U.S.-bound five-door Civic hybrid model from Japan to Indiana.
Honda a Nissan chtějí od fiskálního roku 2029 nasadit společně vyvinuté řídicí jednotky (ECU) a software do nových vozů. Cílí na standardizaci klíčových řídicích jednotek pro software-defined vehicles.
Japanese automakers Nissan (7201.T) and Honda (7267.T) said on Monday they would jointly develop standardised electronic control units (ECUs) for software-defined vehicles (SDVs), deepening their collaboration on more advanced car technology.
The companies plan to introduce an architecture incorporating the jointly developed ECUs and software in next-generation vehicles from the 2029 financial year onwards, they said in a joint statement.
Software has become a key battleground for automakers as vehicles take on more autonomous-driving and connected functions. Carmakers are investing heavily in operating systems that support features ranging from driver assistance and entertainment to over-the-air updates, increasing development costs.
The move also reflects growing competitive pressure from Chinese automakers such as BYD (002594.SZ), which have gained ground in markets including Europe and Southeast Asia with electric and hybrid cars packed with advanced software features.
The agreement stems from talks that began in 2024, when Honda and Nissan said they would jointly research next-generation software platforms. It comes more than a year after they abandoned merger talks that would have created the world's fourth-largest automaker.
Honda and Nissan said they aim to establish common specifications for core ECUs within their vehicles' electrical and electronic architecture, as well as operating systems and parts of the middleware and vehicle-control software.
Nissan's alliance partner Mitsubishi Motors (7211.T) said it was considering joining the collaboration and remained in discussions with the two automakers on potential areas of collaboration.
Honda v 1. čtvrtletí fiskálního roku 2027 zvýšila EPS na 2,18 USD a výnosy na 38,04 mld. USD, obojí nad odhady. Firma za celý rok očekává výnosy 24,15 bilionu JPY a provozní zisk 650 mld. JPY.
Key Takeaways Honda's Q1 FY27 earnings jumped, while revenues increased to $38.04 billion from $37 billion.Automobile revenues rose 9.5%, with operating profit reaching 192 billion versus a prior loss.Honda forecasts FY27 revenues up 10.8% and operating profit of 650 billion. Honda (HMC - Free Report) reported quarterly earnings of $2.18 per share for the first quarter of fiscal 2027, beating the Zacks Consensus Estimate by 90.2%. The bottom line also rose from the year-ago quarter’s earnings of 97 cents per share. Quarterly revenues totaled $38.04 billion, which rose from the year-ago period’s figure of $37 billion.
Segmental HighlightsFor the three-month period, which ended on June 30, 2026, revenues from the Automobile segment increased 9.5% year over year to ¥3.88 trillion ($24.3 billion). The segment registered an operating profit of ¥192 billion ($1.2 billion) against an operating loss of ¥29.6 billion in the corresponding quarter of fiscal 2026.
Revenues from the Motorcycle segment came in at around ¥1.14 trillion ($7.15 billion), which increased 19.9% year over year. The unit’s operating profit came in at ¥233.9 billion ($2.1 billion), up 23.8% year over year.
Revenues from the Financial Services segment totaled ¥1.03 trillion ($6.44 billion), up 23.3% year over year. The unit’s operating profit totaled ¥105.8 billion ($658.8 million), up 24.5% year over year.
Revenues from Power Product and Other Businesses came in at ¥94.5 billion ($592.7 million), up 1.8% year over year. The segment reported an operating loss of ¥1.12 billion (7.03 million) compared with the operating loss of ¥219 million incurred in the same period last year.
Financials & FY27 ViewConsolidated cash and cash equivalents were ¥5.3 trillion ($32.94 billion) as of June 30, 2026. Long-term debt was around ¥8.7 trillion ($54.1 billion) as of June 30, 2026.
Honda projects fiscal 2027 consolidated sales volumes from the Motorcycle, Automobile and Power Products segments to be 15.19 million units, 2.82 million units and 3.65 million units, respectively. The forecast implies growth of 3.5% year over year in the Motorcycles unit, while it implies a year-over-year rise of 4% and 1.7% for the Automobile and Power Product unit sales, respectively.
For fiscal 2027, Honda forecasts revenues of ¥24.15 trillion, implying a rise of 10.8% year over year. Operating profit is envisioned at ¥650 billion, indicating an improvement from the operating loss of ¥414.3 billion incurred in fiscal 2026. Pretax profit is forecasted to be ¥660 billion, suggesting an improvement from a pretax loss of ¥403 billion incurred in fiscal 2026. The company will pay an interim and year-end dividend of ¥35 per share each in fiscal 2027.
HMC currently has a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Key Releases From Auto SpaceGeneral Motors Company (GM - Free Report) reported second-quarter 2026 adjusted earnings of $3.57 per share, up 41.3% year over year. The figure beat the Zacks Consensus Estimate of $3.13 by 14.06%. Revenues increased 1.9% to $48.03 billion and surpassed the consensus estimate of $46.56 billion by 3.15%. Strong pricing, lower costs and disciplined incentives supported results. General Motors raised its full-year adjusted EBIT guidance to $14-$16 billion from $13.5-$15.5 billion. Adjusted earnings are now projected at $12-$14 per share, up from the prior range of $11.50-$13.50.
Tesla, Inc. (TSLA - Free Report) reported second-quarter 2026 adjusted earnings of 33 cents per share, which declined 17.5% year over year. The figure missed the Zacks Consensus Estimate of 50 cents by 34%. Revenues advanced 25.5% to $28.24 billion and surpassed the consensus estimate of $25.81 billion by 9.41%. Tesla expects 2026 capital expenditures to exceed $25 billion and rise further over the next two to three years.
Genuine Parts Company (GPC - Free Report) reported second-quarter 2026 adjusted earnings of $2.15 per share, beating the Zacks Consensus Estimate of $2.10 by 2.38%. The bottom line increased 2.4% from $2.10 in the year-ago quarter. Revenues rose 6% year over year to $6.54 billion and surpassed the consensus estimate of $6.39 billion by 2.36%. Genuine Parts reaffirmed its 2026 adjusted earnings guidance of $7.50-$8 per share and total sales growth outlook of 3-5.5%. Genuine Parts ended June with $2.3 billion of liquidity, including $559 million in cash.
Honda po zrušení modelu Prologue a bez nového bateriového modelu v USA pro rok 2027 tlačí zákazníky k hybridům. Současně přehodnocení elektromobility může přinést odpisy ve výši 15,7 miliardy USD.
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Honda is discontinuing its Prologue. Owners noticed their recent monthly statement told them to "consider a hybrid." Honda Honda sold Prologue owners on going electric. Now, it wants them to consider a hybrid.
A blurb at the bottom of all Honda auto statements in July includes a section titled "Consider What's Next," which promotes the automaker's hybrid lineup and tells customers to "consider a hybrid" for their next vehicle.
The message landed awkwardly for Prologue owners. The SUV, Honda's only EV, was discontinued for 2027. The car company will have no fully-electric cars in its lineup next year.
Business Insider spoke with seven Prologue owners and lessees, including several who found the message frustrating — or darkly funny.
"The 'consider a hybrid' note on our statements is somewhat laughable," Oklahoma-based Benjamin Crabtree, who has owned a Prologue for a year, told Business Insider. "With very few exceptions, anyone who has gone fully electric would never want to downgrade to a gas or hybrid vehicle going forward."
Honda said the pitch was part of its effort to retain Prologue customers.
"Our focus is on Customer Lifetime Loyalty and retaining all of our existing customers by moving them into new Honda models," the company said. "We believe these would be great options for our returning Prologue customers."
The Prologue was supposed to bridge Honda into its next generation of EVs. The car was part of a joint effort with GM that also produced the Cadillac Lyriq, Chevy Blazer EV, and Chevy Equinox EV. The automakers scrapped their EV partnership in 2023 as costs rose and EV sales failed to meet expectations.
Honda's own electric ambitions have since unraveled.
The company confirmed in mid-July that Prologue production will end after the 2026 model year, with sales continuing into early 2027 with existing inventory. In March, Honda scrapped its planned US-built 0 Series EVs, while its joint venture with Sony ended before it could build the roughly $90,000 Afeela sedan.
Instead, Honda has said it's focusing on a new lineup of hybrid vehicles, including a 15-vehicle global slate by 2030.
That pivot disappointed some Prologue drivers — including Kevin Simpson, a California-based 2025 Prologue lessee — who had expected to remain with Honda for their next EV. He called the hybrid model pitch "mildly annoying and sadly ironic."
"I was following the development of the 0 Series Honda EVs, and intended one of those to be my next car," he said. "When Honda pulled the rug out from under me and other Prologue owners, I felt very let down by a company I have long admired."
Simpson said he is now considering the Rivian R2 or one of the electric vehicles developed jointly by Toyota and Subaru.
An EV rebound?
US EV sales have had a rough go in 2026. There are signs that high gas prices are giving them new momentum. Bloomberg/Getty Images Honda has said its broader reassessment of its electrification strategy could result in write-downs of $15.7 billion. The cancellations leave Honda without a new battery-electric model in its US lineup for 2027.
The Japanese automaker is not alone in reworking its electric ambitions. Automakers — including Jeep-maker Stellantis, Ford, Volkswagen, and General Motors — have canceled vehicles, delayed projects, or recorded billions of dollars in charges as they respond to slower demand, high development costs, and the loss of federal EV incentives. The federal tax credit of up to $7,500 was no longer available for vehicles acquired after September 30, 2025.
However, signs indicate that the US EV market is stabilizing amid skyrocketing gas prices.
Americans bought an estimated 247,226 new EVs in the second quarter, up 14.7% from the first three months of 2026, according to Kelley Blue Book. Sales remained well below the same period last year.
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Ben Shimkus is a reporter for the Business News desk. He writes about cars, transportation, retail, and jobs. Ben's reporting has appeared in Rolling Stone, The Verge, Automotive News, USA Today, AutoBody News, LGBTQ Nation, TopSpeed, and Out Magazine. He's also held staff writing positions at The U.S. Sun and the Daily Mail. He graduated from NYU with a Master's in journalism in 2024. Email Ben at [email protected] or message him privately on Signal at bshimkus.41.
NHTSA obdržela podnět k prošetření 806 963 minivanů Honda kvůli airbagům, které se mohou nechtěně aktivovat za jízdy. Týká se to modelů Odyssey z let 2011 až 2017.
Item 1 of 2 A Honda logo is seen at the New York International Auto Show Press Preview, in Manhattan, New York City, U.S., March 27, 2024. REUTERS/David Dee Delgado/File Photo
[1/2]A Honda logo is seen at the New York International Auto Show Press Preview, in Manhattan, New York City, U.S., March 27, 2024. REUTERS/David Dee Delgado/File Photo Purchase Licensing Rights, opens new tab
CompaniesJuly 14 (Reuters) - A U.S. auto safety regulator said on Tuesday it received a request to open a probe into 806,963 Honda (7267.T), opens new tab minivans over concerns related to their air bags.
The National Highway Traffic Safety Administration said the petition was related to inadvertent deployment of air bags while the vehicle was in motion.
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The move covers the Japanese automaker's popular Odyssey models from model years 2011 to 2017.
Honda did not immediately respond to a Reuters request for a comment.
Reporting by Nathan Gomes in Bengaluru
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Published July 8, 2026 4:28pm EDT | Updated July 8, 2026 4:41pm EDT
The recall affects 2018-2020 Honda Odyssey vehicles Honda is recalling more than 325,000 vehicles over faulty rearview image displays, which could increase the risk of a crash, according to federal regulators.
The recall affects 2018-2020 Odyssey vehicles, the National Highway Traffic Safety Administration (NHTSA) announced on Wednesday.
A total of 325,588 vehicles are covered by the recall effort.
HONDA RECALLS MORE THAN 880,000 VEHICLES OVER REAR SUSPENSION FAILURE RISK
Honda is recalling more than 325,000 vehicles over faulty rearview image displays. (Honda / Fox News)
The NHTSA said the recall was issued due to rearview cameras that may not display properly.
"Water may enter into the rearview camera, which can cause the rearview camera image to fail to display when the vehicle is in reverse," the recall notice reads.
A display malfunction could increase the risk of a crash, the NHTSA said.
The announcement expands a previous recall, which affected certain 2019-2020 Honda Odyssey vehicles.
Owners affected by the recall may take their cars to Honda dealers, so the rearview camera can be replaced free of charge, according to the NHTSA.
Owner notification letters are expected to be mailed on Aug. 24.
HONDA RECALLS 99,000 VEHICLES OVER FLAW THAT COULD TRIGGER UNINTENDED AIRBAG DEPLOYMENT
A total of 325,588 vehicles are covered by the recall effort. (Justin Sullivan/Getty Images / Getty Images)
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This comes after Honda issued two separate recalls in recent months that included other car models.
This included more than 880,000 vehicles being recalled because a key rear suspension part can rust and fail, and nearly 99,000 cars that were recalled over a defect that could cause airbags to deploy unexpectedly during a crash.
Honda začala vyrábět bateriové systémy pro ukládání energie, které mají směřovat do datových center. Firma tím dál ustupuje od svých zrušených programů pro elektromobily v USA.
Honda this week began production of batteries destined for energy storage systems, according to a report from Nikkei Asia. The milestone makes Honda the latest car company to dive into the red-hot energy market.
The automaker’s shift toward energy storage comes three months after Honda canceled its EV programs in the U.S. Batteries for the EVs were slated to be made at a factory in Ohio, which Honda operates under a joint venture with LG Energy Solution. Now, those cells are headed to data centers instead of driveways.
Honda’s pivot comes as demand for EVs in the U.S. remains soft following the GOP’s cancellation of tax credits, which were intended to spur EV and battery production in the U.S. Sales of new EVs remain down year-over-year, in part because consumers pulled forward their purchases to take advantage of the tax credits, which disappeared last September.
That uncertainty led Honda to dramatically shift gears, canceling three EVs that were destined for the U.S. market. The automaker wrote down $15.7 billion last fiscal year, in part to restructure its EV strategy. Its weakening China business, where EVs have soared, also contributed to the write-down.
But despite the restructuring, Honda didn’t dissolve its joint venture with LG Energy. And like seemingly every other automaker, including Tesla, Ford, and GM, Honda decided that batteries are a big business on their own.
The market for stationary storage has been booming, growing 32% year-over-year, according to a report from SEIA and Benchmark Minerals. In the first quarter of this year, 9.7 gigawatt-hours of energy storage systems were installed. That’s enough batteries to build roughly 120,000 EVs.
The breakneck growth is expected to continue. By the end of the decade, the report estimates that 110 gigawatt-hours of energy storage will be installed every year, nearly tripling the size of the market.
It’s been a profitable market, too. Tesla, which has claimed the majority of sales so far, rakes in 30% gross profits on its Megapacks and Powerwalls, about twice its margin on vehicles.
Many stationary batteries have been installed at data centers, but a large chunk of them end up connected to the grid. As battery prices have fallen, they’ve carved out a sizable niche stabilizing the grid while also augmenting wind and solar installations, making them more predictable generating sources.
Honda may not be sure how to approach the EV market in the U.S., but it’s clear it wants in on the energy transition in one form or another.
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Tim De Chant is a senior climate reporter at TechCrunch. He has written for a wide range of publications, including Wired magazine, the Chicago Tribune, Ars Technica, The Wire China, and NOVA Next, where he was founding editor.
De Chant is also a lecturer in MIT’s Graduate Program in Science Writing, and he was awarded a Knight Science Journalism Fellowship at MIT in 2018, during which time he studied climate technologies and explored new business models for journalism. He received his PhD in environmental science, policy, and management from the University of California, Berkeley, and his BA degree in environmental studies, English, and biology from St. Olaf College.
You can contact or verify outreach from Tim by emailing [email protected].
Akcionáři společnosti Honda podpořili opětovné jmenování generálního ředitele Toshihira Mibeho do představenstva poté, co se omluvil akcionářům za špatné finanční výsledky a první roční ztrátu firmy za sedm desetiletí.
Honda Motor’s CEO and President, Toshihiro Mibe attends a media briefing about financial results in Tokyo, Japan, May 14, 2026. REUTERS/Kim Kyung-Hoon Purchase Licensing Rights, opens new tab
CompaniesTOKYO, June 26 (Reuters) - Honda Motor (7267.T), opens new tab Chief Executive Toshihiro Mibe secured support for his reappointment to the Japanese automaker's board at its annual meeting on Friday after apologising to shareholders for the company's poor financial performance.
Honda is seeking to recover from costly strategic missteps after posting its first annual loss in seven decades last month, hurt by more than $9 billion in restructuring costs for its electric-vehicle business and competition from Chinese rivals.
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"I would like to express my deepest apologies to our shareholders for the significant concern and inconvenience caused by the net loss recorded in the previous fiscal year's financial results," Mibe told shareholders at the start of the meeting.
Aside from backing Mibe, Honda shareholders approved the company's 10 other board nominees, including nine who were up for reappointment and one new director.
Amid an EV subsidy rollback, Honda decided on its EV-linked writedown with market share of battery-powered cars in the U.S. sharply below the company's forecasts, meaning sales of its planned models would have required big incentives, Mibe said.
If it would have gone ahead with selling its planned EVs, "it would mean the automotive business itself staying in the red for at least five years, possibly as long as seven," Mibe said, adding that it would have created an extremely critical situation at the company.
In recent months, Mibe has drawn scorn from retired Honda executives over the mishaps, with former chief executive Nobuhiko Kawamoto visiting Tokyo headquarters in April to urge him to resign, people familiar with the matter have told Reuters.
The former executives have criticised Mibe for neglecting China, the world's biggest auto market, and for the company's failed bet on EVs that caused Honda's loss and highlighted a growing dependence on its profitable motorcycle division.
Near the end of the meeting, a shareholder proposed filing a motion that called for Mibe's dismissal, but the chief executive declined to put it to a vote, saying the issue was not on the agenda and the proposal could therefore not be considered.
Reporting by Daniel Leussink; Editing by Thomas Derpinghaus and Kevin Buckland
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