In an exciting development for the Web3 entertainment landscape, HELLO Labs, a pioneering Web3 entertainment company, has announced a strategic partnership with MarketAcross, the leading blockchain PR and content marketing agency globally. This collaboration aims to catapult the innovative Web3 television series “Killer Whales” into the global spotlight, leveraging MarketAcross’s expertise as the official PR partner to bring the show’s unique narrative to audiences worldwide.
Amplifying the Narrative HELLO Labs, founded by Hollywood producer and Grammy-nominated creative director Paul Caslin, is at the forefront of creating premium Web3 entertainment content. As the executive producer and owner of “Killer Whales,” HELLO Labs bridges the gap between Web2 and Web3, ensuring transparency and factual reporting.
“Killer Whales” is not your ordinary reality TV show. It offers a platform where aspiring entrepreneurs present their crypto and NFT projects to a panel of seasoned industry professionals, the eponymous Killer Whales. This series is crafted to blend Hollywood-grade entertainment with educational content, demystifying the Web3 world for the mainstream audience by highlighting both the opportunities and risks within the crypto and NFT space.
MarketAcross, recognized as the “Official PR Partner of Killer Whales,” has carved its niche as the foremost blockchain PR and marketing firm worldwide. With over a decade of experience in the blockchain industry, MarketAcross stands as a beacon of success in PR and content marketing. MarketAcross has played a crucial role in building the brands of major blockchain projects and exchanges, reinforcing its position as an indispensable asset in bringing “Killer Whales” to a global audience.
The firm’s strategic approach, rooted in its deep connections with premier media outlets, venture firms, and thought leaders across the industry, is set to play a pivotal role in enhancing the visibility of “Killer Whales” on a global scale. From crafting compelling content strategies to leveraging its vast media relations, MarketAcross is poised to ensure the show’s narrative not only cuts through the noise but resonates with audiences worldwide.
A Visionary Collaboration Distinctively, “Killer Whales” shifts the focus from mere investment in projects to educating and informing the public about the latest technologies and business models within the Web3 ecosystem. By integrating Web3 projects, blockchain technology, and celebrity talent with Hollywood production standards, “Killer Whales” is set to transcend the crypto niche, making a mark on the general public’s consciousness.
Sander Gortjes, the Executive Producer of “Killer Whales” and CEO at HELLO Labs, expressed his enthusiasm for the partnership, stating, “Having spent 20 years in entertainment, marketing, entrepreneurship, and running campaigns for the top 1000 companies globally, I’m excited to work with what I consider the best PR firm for Web3 companies. MarketAcross brings a wealth of experience that complements our vision for “Killer Whales.”
Echoing this sentiment, Nadav Dakner, CEO of MarketAcross, highlighted the synergy between the two companies, “We’re thrilled to be the official PR partner of ‘Killer Whales.’ Working with an industry-changing project and show like this aligns perfectly with our commitment to visibility. We look forward to amplifying the narrative of ‘Killer Whales’ globally.”
“Killer Whales” upholds a strong commitment to transparency, with participating projects incurring no financial burden and all parties adhering to strict NDAs and non-investment clauses. The show is scheduled to premiere on the HELLO TV Web3 platform on February 8th featuring weekly episodes, before broadening its reach to various streaming platforms and broadcasting networks from March 11th.
This partnership between HELLO Labs and MarketAcross marks a significant milestone in the evolution of Web3 entertainment, promising to bring the intriguing world of crypto and NFTs closer to the mainstream through the captivating narrative of “Killer Whales.”
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Mushumir Butt is a seasoned crypto journalist with over three years of experience reporting on the world of blockchain and cryptocurrency. At Blockchain Reporter, he delivers insightful news, in‐depth project reviews, and precise price analysis and predictions. With a strong background in SEO and digital marketing, Mushumir excels at breaking down complex trends into clear, accessible content, ensuring readers stay ahead in the fast‐paced crypto space.
While Killer Whales is crypto's version of Shark Tank, the show does not focus on investing in projects but on educating the masses on the rewards and risks of web3.
Web3 entertainment company HELLO Labs has entered a partnership with blockchain PR and content marketing agency MarketAcross to launch a crypto television series called Killer Whales.
According to a press release seen by CryptoPotato, MarketAcross has become the official PR partner of Killer Whales and will help HELLO Labs propel the show’s entertaining narrative to global audiences.
HELLO Labs and MarketAcross Unveil Killer Whales Killer Whales is a reality show for entrepreneurs to pitch their crypto and non-fungible token (NFT) projects to a panel of experts from different spheres of the industry. These experts are called the whales. The show aims to deliver quality entertainment while educating the masses on the rewards and risks of web3.
Sander Gortjes, executive producer of Killer Whales and CEO of HELLO Labs, said: “Having spent 20 years in entertainment, marketing, entrepreneurship, and running campaigns for the top 1000 companies globally, I’m excited to work with what I consider the best PR firm for Web3 companies. MarketAcross brings a wealth of experience that complements our vision for “Killer Whales.'”
With over ten years of experience in the media space, MarketAcross will leverage its relationships with venture firms, event organizers, incubators, and premier media outlets to accelerate the visibility of the crypto show.
“We’re thrilled to be the official PR partner of ‘Killer Whales.’ Working with an industry-changing project and show like this aligns perfectly with our commitment to visibility. We look forward to amplifying the narrative of ‘Killer Whales’ globally,” said MarketAcross CEO Nadav Dakner.
Focus on Crypto Education While Killer Whales is crypto’s version of Shark Tank, the show does not focus on investing in projects. The aim is to inform and educate the audiences about new web3 technologies and business models, transcending the crypto sphere and spreading to the general public.
The participating projects will bear no financial burdens regarding the show, and involved parties, including the whales, will sign non-disclosure agreements and non-investment clauses.
Killer Whales is set to premiere on the HELLO TV Web3 platform on February 8, with episodes scheduled to be released weekly. From March 11, the series will be available on various streaming outlets.
Some of the whales include former White House communications director and web3 financier Anthony Scaramucci, YouTube personality and crypto analyst Wendy O, and co-founder of NFT Technologies Mario Nawfal.
In an era where the intersection of entertainment and technology is constantly evolving, a groundbreaking collaboration has emerged that promises to redefine the landscape of Web3 media and entertainment.
HELLO Labs, a visionary media production company, has announced a strategic partnership with Moby Media, setting the stage for an unprecedented fusion of Hollywood-quality storytelling and Web3 innovation.
Unveiling the Partnership: HELLO Labs and Moby Media HELLO Labs, known for its pioneering approach to media production in the Web3 space, has joined forces with Moby Media, a leading name in Web3 media, in a strategic media partnership. The collaboration is aimed at catapulting the visibility of HELLO Labs, its groundbreaking “Killer Whales” TV series, and the $HELLO token into the global arena. Leveraging Moby Media’s extensive network and influence, particularly through X Spaces and other platforms, the partnership is poised to bring quality Web3 projects into the limelight, bridging the gap between traditional Web2 audiences and the burgeoning Web3 ecosystem.
“Killer Whales,” a TV series conceptualized by HELLO Labs, stands as a testament to the fusion of Hollywood-grade production values and the innovative spirit of Web3. Spearheaded by industry stalwarts such as Hollywood Producer and Grammy-nominated creative director Paul Caslin, alongside Entertainment and Marketing expert Sander Gortjes, “Killer Whales” is more than just entertainment; it’s a mission to merge the narratives of Web2 and Web3, making the latter accessible and engaging for a global audience.
A synergy of visionaries: The minds behind the mission The partnership between HELLO Labs and Moby Media is not just a business collaboration; it’s a meeting of minds and visions. At the helm of HELLO Labs is Paul Caslin, a renowned figure in the entertainment industry, whose expertise in creating compelling narratives is now being channeled into the Web3 realm. Alongside him, Sander Gortjes brings a wealth of experience in entertainment and marketing, ensuring that “Killer Whales” resonates with audiences across both Web2 and Web3 platforms.
Moby Media enters the partnership as the official media ally, bringing its significant reach and expertise to the table. With a history of covering the nexus of FinTech, Web3, AI, and gaming, Moby Media is perfectly positioned to amplify the stories and innovations emerging from HELLO Labs. Through dedicated coverage on X Spaces and other channels, Moby Media will spotlight the episodes of “Killer Whales,” provide insights into the $HELLO token, and offer project participants a platform to share their journey.
Bridging worlds: The impact on Web3 and beyond The collaboration between HELLO Labs and Moby Media represents a pivotal moment in the evolution of Web3 media and entertainment. By combining the narrative depth of Hollywood with the technological innovation of Web3, the partnership aims to create a new paradigm for storytelling and audience engagement. The “Killer Whales” series, with its high-quality production and Web3 integration, serves as a flagship project for the vision, showcasing the potential for immersive and interactive entertainment experiences.
Moreover, the partnership is set to play a crucial role in demystifying Web3 for the broader public. Through educational content, engaging storytelling, and transparent communication, HELLO Labs and Moby Media are committed to making Web3 accessible and appealing to a global audience. The initiative not only promises to attract a new wave of enthusiasts into the Web3 space but also fosters a deeper understanding and appreciation of the technological and creative possibilities that it holds.
Conclusion The alliance between HELLO Labs and Moby Media stands as a beacon of innovation, bridging the gap between the established world of entertainment and the frontier of Web3. As the partnership unfolds, it promises to usher in a new era of media production, where stories are not just told but experienced, and where audiences are not just viewers but active participants in the narrative.
Killer Whales is an entertainment product co-produced by HELLO Labs and Binance-owned CoinMarketCap, which borrows heavily from the concept and visual language of the more popular shows Shark Tank, Dragon’s Den, and Tigers of Money.
Just like in Shark Tank and Dragon’s Den, Killer Whales’ entrepreneurs take the stage, pitch their idea to a panel of investors, and field questions. Then, the investors either dismiss the idea or begin negotiating the terms of their potential input. Sometimes, they’ll even compete with their fellow sharks to provide the most enticing terms to the entrepreneurs.
So, what exactly do these entrepreneurs stand to gain if they’re chosen by one of the ‘Whales’? The answer appears to be ‘mentorship’ from the judges. Indeed, during the first episode, Ran Neuner nominates himself as an advisor to one of the projects.
This is one of the biggest differences viewers familiar with Shark Tank will note: there’s no discussion of terms of investment because there is no investment on the table.
Shark Tank already suffers from the problem of businesses going on the show without any serious intention of receiving investment, hoping instead that the promotional value will be enough for years’ worth of Instagram ad campaigns. These instances can sometimes benefit the show itself, with the ‘Sharks’ calling out these opportunistic business owners and providing the necessary friction to keep things interesting.
Read more Opinion: Cryptocurrency reality shows are awful
In Shark Tank, you can receive actual investment (though the deals often fall apart after the show), while in Killer Whales, you can receive mentorship from a group of people who have little valuable mentorship to provide. This feels like it compounds the problem of entrepreneurs primarily seeking out a venue for self-promotion.
The first firm we are introduced to in the first episode is Lumara. Lumara is a real-estate platform that, in part, hoped to enable people to “buy property with bitcoin.” Currently, it has enabled 0 transactions and has 20 houses listed on the platform, most of which look to be targeting Bitcoiners who may want to relocate to El Salvador.
Today, the company looks to have pivoted from ‘premier crypto real estate marketplace‘ to a ‘leading nationwide developer of container homes‘ with no mention of crypto. Sixty percent of the judges thought the original idea would ‘sink.’
The second firm we’re introduced to is Pundi X, a Singapore-based crypto exchange that primarily offers a cryptocurrency payment terminal. You can use its token to publish ‘apps’ to the Android 7.0-based terminal. Android 7.0 was released in 2016. Sixty percent of judges thought this idea would ‘swim.’
The third firm was Ape Water, which sells (you guessed it) water that has a disinterested-looking ape on it. This is the firm that excited Neuner so much that he volunteered as an advisor on the spot, immediately seeing the potential of expensive simian-branded hydration. This was the ‘winning’ firm for this episode, with all the judges choosing to ‘swim’ in the Ape Water.
The final firm was Plastiks, a firm that is trying to figure out how to sell companies certificates on the blockchain that symbolize an effort to remove or reduce plastic. These entrepreneurs have a straightforward pitch for why it’s important for their firm to succeed: “If we fail, the world is fucked,” they declared.
Plastiks also claims to have some type of investment or relationship with Google, though it seemed somewhat unclear. The firm’s owners definitely referred to ‘investment,’ which led to the judges talking about the cap table, which would mean it was an investment in equity. However, there were a couple of moments where it seemed that they actually meant that Google purchased some of the plastic credits. Protos has reached out to both Google and Plastiks to clarify and will update if we hear back. Sixty percent of the judges decided to ‘swim’ with this firm.
Less Killer Whales, more Filler Whales This first episode didn’t contain any significant discussion about these projects’ revenue or profitability. Stripped of that type of detail and lacking the financial stakes of investment, the whole thing felt a little empty.
Mario Nawfal takes a break from hosting X Spaces about Elon Musk to mention that he is seriously worried about Liquid Death as a competitor to Ape Water, but he swims nonetheless.
CryptoWendyO swims with every project because why not?
Ran Neuner knows what it’s like to lose because of all the money he put into a Ponzi scheme, which failed, so he swims with Plastiks because the entrepreneur has failed before.
None of these are folks that anyone seems remotely excited to have on their side, with some of the Whales even joking about not wanting to work with each other.
None of it feels like it means anything; there’s no excitement, no disappointment, and not enough insight to make even a single moment worth watching. Perhaps the different judges in later episodes would be more entertaining, but I doubt anyone will see them.
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[PRESS RELEASE – Los Angeles, California, April 10th, 2024]
Following the resounding success of its debut season, which captivated audiences on premier platforms such as AppleTV, Google Play, Amazon Prime, HELLO TV, and Tubi, Killer Whales Season 2 is poised to make an even bigger splash. Applications for the highly anticipated second season are officially open.
HELLO Labs, a pioneering Web3 entertainment company, has once again joined forces with the leading crypto platform CoinMarketCap to scout the most innovative and popular projects within the Web3 industry. These chosen projects will have the exclusive opportunity to pitch to the Killer Whales judges in front of a global television audience.
HELLO Labs Founder Paul Caslin expressed his enthusiasm for the upcoming season, stating, “Season 1 was just the beginning; Season 2 is the main event. We are on a mission to cast a spotlight on the hottest projects in the Web3 space and showcase them to mainstream audiences worldwide.”
In an exciting twist for Season 2, viewers will have the chance to influence the lineup through a special “Wildcard” episode. Starting May 1st, 2024, the crypto community can vote for their favorite projects, with the top three securing much-coveted spots on Season 2.
As anticipation builds and the crypto markets heat up, competition is expected to be fierce. Key dates for the application process are as follows:
April 10th: Applications Open May 1st: Voting Begins June 1st: Winners are Chosen June 24th: Season 2 begins shooting teams who believe their Killer Web3 project has what it takes to face the Killer Whales, are welcome to apply now at hello.one/killerwhales and seize their chance to shine on the global stage.
About Killer Whales:
Killer Whales is a groundbreaking television series that spotlights the most exciting and innovative projects within the Web3 industry. Backed by HELLO Labs and CoinMarketCap, the show provides a platform for emerging talent to showcase their creations to a worldwide audience.
About HELLO Labs:
HELLO Labs is a leading Web3 entertainment company dedicated to pushing the boundaries of digital entertainment. Through innovative partnerships and groundbreaking projects, HELLO Labs aims to revolutionize the entertainment industry.
About CoinMarketCap:
CoinMarketCap is the world’s most trusted and comprehensive source for cryptocurrency data. With millions of users globally, CoinMarketCap provides real-time information on digital assets, markets, and trends.
As the vibrant city of Singapore gears up for TOKEN2049, one of the most anticipated blockchain events of the year, the HELLO [AI] First Token Party promises to kick off the celebrations in style. Hosted by aelf, this exclusive, invite-only event will serve as the perfect prelude to a week filled with blockchain and AI discussions, networking, and innovation. The party is set to create an exciting atmosphere, making it the ideal launchpad for what is sure to be an unforgettable TOKEN2049 experience.
Attendees will have the opportunity to immerse themselves in an evening of insightful conversations, panel discussions, and social festivities. The event aims to bring together AI and blockchain enthusiasts, fostering connections and collaborations in a setting that highlights the fusion of these cutting-edge technologies. With a night full of energy and innovation, the HELLO [AI] First Token Party is positioned as the ultimate beginning to a week of groundbreaking advancements in blockchain and AI.
A Night of Networking and Innovation According to the firm’s report, the HELLO [AI] First Token Party offers an exciting agenda for attendees. Registration begins in the early evening, allowing participants to settle in and connect with fellow enthusiasts. The event will officially kick off with a networking hour, offering a relaxed environment for attendees to engage with industry peers, share ideas, and discuss upcoming trends in AI and blockchain.
As the night progresses, the focus will shift to a series of engaging discussions. Industry leaders will take the stage to share their insights on the intersection of AI and blockchain, shedding light on how these technologies are evolving and what the future holds. The event’s panel discussion will explore the next frontier of AI-powered blockchain applications, diving deep into how AI is transforming the blockchain space. Following the panel, a fireside chat will tackle the intriguing topic of AI decentralization, posing the question: Can AI truly become decentralized?
This lineup of discussions is designed to offer valuable insights into the latest trends in AI and blockchain technology, providing attendees with a deeper understanding of the potential these innovations hold.
The HELLO [AI] First Token Party will feature an impressive roster of speakers, each bringing a wealth of expertise from leading organizations in the AI and blockchain industries. Notable speakers include Brian Liang, Chief Operating Officer at aelf, Chris May, Head of Sales at Sapien, and Chuan C., an AI blockchain expert from Google. Other esteemed speakers include Emad Mostaque, founder of SchellingAI, Khaniff Lau, Business Development Director at aelf, Stacey-Ann Pearson, Head of Web3 at Amazon Web Services, and Steve Shirkey, Director of Azure AI for the Asia-Pacific region at Microsoft.
These thought leaders will delve into the role of AI in blockchain, offering unique perspectives on how these two transformative technologies can be integrated to drive innovation across various industries. Their discussions will pave the way for a lively evening of thought-provoking ideas and forward-thinking visions for the future.
More on the Event The HELLO [AI] First Token Party is not just about discussions and panels, it’s also a celebration of the spirit of innovation and community that drives the AI and blockchain industries. After the formal sessions, attendees will have the chance to unwind and enjoy a lively party that promises fantastic vibes, great music, and a celebratory atmosphere. The event is designed to provide the perfect blend of intellectual engagement and social interaction, ensuring that participants leave with new ideas, connections, and memories.
The party will be an excellent opportunity for those attending TOKEN2049 to begin their week with a fresh perspective on AI and blockchain, setting the stage for further exploration throughout the main event.
The HELLO [AI] First Token Party is a strictly invite-only event, with space limited to ensure an exclusive experience. Attendees are required to RSVP in advance, and admission is subject to confirmation via email. Each invitation grants entry to one participant, and the event’s dress code encourages smart casual attire, with shorts and slippers discouraged.
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Kester is an experienced freelance content writer. His focus is primarily on blockchain technology and cryptocurrency. One might even refer to him as a "blockchain enthusiast." He has been following advancements in the crypto and blockchain area for several years, researching and writing his insights in the media. In addition to being a skilled content writer, Mushumir is also knowledgeable in SEO and digital marketing. He aspires to succeed as a content creator in the digital realm, dealing with customers in the finance and tech industries to generate traffic through engaging taglines and content. Mushumir enjoys traveling, reading, and playing cricket when he is not writing. He now works as a news and article writer for BlockchainReporter.
Moonbeam Network, known for advancing integrated web3 for builders and dApp users, announces collaboration with HELLO Labs, a media and venture layer for Web3. Together, Moonbeam and HELLO labs are determined to launch the world’s first Web3 gaming accelerator which is designed to bridge on-chain innovation with real-world visibility.
This would ultimately assist the new generation of the game developers to bring onchain games to a wider audience at the global level. Moonbeam Network has revealed this trailblazing news to the global gaming community through its official social media platform, X account.
Moonbeam x HELLO Labs Accelerator Empowers Web3 Game Developers As an integral part of this synergy, Moonbeam will deploy its scalability and interoperability as the technical foundation of this project. It would streamline cross-chain connectivity that is the crucial point for developing the next-gen web3 gaming. To further convert this idea into practical steps, HELLO Labs will integrate its unparalleled media reach and storytelling expertise to help projects to gain recognition and traction at the global level.
This newly launched, Moonbeam x HELLO Labs Accelerator supports the developers (developing Web3 games) from the start to completion. As a part of this support, Moonbeam x HELLO Labs Accelerator is offering funding, media exposure, and deep ecosystem integration. Participants will have a $30K grant from the Moonbeam Foundation and around $50K in milestone-based budgets along with hands-on support from the technical team of Moonbeam foundation.
Along with the funding round of Moonbeam foundation, game developers will have the perks from HELLO Labs as well. HELLO Labs will provide its wide media services to the developers to showcase their expertise worldwide. They will be featured in multiple popular shows i.e., Killer Whales TV and have PR amplification through HELLO’s global KOL network of over 50 influencers.
In addition to that, this accelerator would also grant direct access to the investors, publishers and Web3 gaming communities. The whole process that is going to span over 6 months and 5 weeks will culminate in the ‘Killer Whales Live’, a globally known-event that shows selected projects to millions of views on Amazon Prime, Tubi, HELLO TV, Apple TV and Google Play.
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Crypto journalist with years of experience providing in-depth analysis and news on blockchain and decentralized finance. With a keen eye for detail, Shahzaib delivers insightful articles that explore the latest trends, market movements, and innovations within the crypto and blockchain ecosystem. His work focuses on educating readers while offering expert commentary on the evolving landscape of digital assets, DeFi protocols, and the broader impact of blockchain technology.
