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A blowout third-quarter earnings report driven by record card-game sales sent Hasbro (HAS +0.18%) surging 18.9% this week.

Hasbro stock changed hands at $117.44 as of the close on Friday, Oct. 23, up 18.9% from Friday, Oct. 16's close. Across those five sessions, the S&P 500 (^GSPC -0.52%) was down 0.5%, and the Nasdaq-100 was down 0.8%.

Magic: The Gathering and guidance expansion drive the rallyHasbro delivered a strong third quarter, posting revenue of $1.60 billion, up 15% year over year beating consensus estimates of $1.48 billion. Adjusted earnings per share (EPS) hit $2.90, comfortably beating the $1.86 Wall Street expectation. Robust operating cash flow of $907.3 million through nine months prompted management to double its annual share repurchase goal from $200 million to $400 million.

Hasbro designs, manufactures, and licenses play assets, tabletop games, and digital entertainment, selling globally to mass-market retailers, specialty hobby shops, and digital platforms. The company owns major brands like Monopoly and Transformers, but tabletop card franchise Magic: The Gathering served as the main engine this quarter. Magic revenue jumped 34% year over year to exceed $600 million for the first time, while tabletop gaming sales grew sharply.

High-margin licensing and cost discipline added extra momentum, contributing $105 million in savings through the first nine months toward a $150 million annual goal. This week's guidance raise confirms that high-margin digital and tabletop gaming licenses are successfully shifting Hasbro's profit engine away from lower-margin traditional toy manufacturing.

Image source: Getty Images.

What's next for HasbroHasbro trades at a trailing price-to-earnings (P/E) ratio of 17.3, reflecting investor optimism around expanding profitability. Management raised its full-year constant-currency revenue growth target from a midpoint of 6% to a new range of 7%-9%, and increased operating margin expectations.

Looking ahead, investors will watch how the holiday shopping season impacts traditional consumer toy sales. Management noted that fourth-quarter Magic revenue could dip in the low- to mid-single-digit range due to product release timing. However, two major digital video game launches remain slated for 2027. Hasbro expects to report its next quarterly earnings in early February 2027.

HAS Hasbro$117.44+$0.21 (+0.18%)

NASDAQ · As of 4:00 PM ET 10/23/26

Is Hasbro Stock a Buy?While a P/E of about 17 doesn't seem excessive, it does represent the highest level for Hasbro stock in the last year. That's because the company is firing on all cylinders. Magic: The Gathering revenue surged 34% year over year in Q3, breaking last quarter's record. The company also plans to launch two more digital games in 2027, Exodus and Warlock.

Hasbro's strong cash flow enabled it to double its yearly share buyback plans. Investors could do well to follow management's lead.

There are risks, of course. Hasbro depends on Magic: The Gathering for nearly 90% of its operating profits. That's a lot of single-franchise risk. Its core toy and consumer products business is also vulnerable to economic downturns or weak consumer spending.

For long-term investors, though, Hasbro should be a good stock to own. It's particularly suited to helping young adults learn more about investing, by owning a stock they may be familiar with. Parents who want to give a stock to a child or a teen who is just starting to invest could do well to choose Hasbro.

Momentum investing revolves around the idea of following a stock's recent trend in either direction. In "long context," investors will be essentially be "buying high, but hoping to sell even higher." With this methodology, taking advantage of trends in a stock's price is key; once a stock establishes a course, it is more than likely to continue moving that way. The goal is that once a stock heads down a fixed path, it will lead to timely and profitable trades.

Even though momentum is a popular stock characteristic, it can be tough to define. Debate surrounding which are the best and worst metrics to focus on is lengthy, but the Zacks Momentum Style Score, part of the Zacks Style Scores, helps address this issue for us.

Below, we take a look at Hasbro (HAS - Free Report) , a company that currently holds a Momentum Style Score of A. We also talk about price change and earnings estimate revisions, two of the main aspects of the Momentum Style Score.

It's also important to note that Style Scores work as a complement to the Zacks Rank, our stock rating system that has an impressive track record of outperformance. Hasbro currently has a Zacks Rank of #1 (Strong Buy). Our research shows that stocks rated Zacks Rank #1 (Strong Buy) and #2 (Buy) and Style Scores of "A or B" outperform the market over the following one-month period.

You can see the current list of Zacks #1 Rank Stocks here >>>

Set to Beat the Market? In order to see if HAS is a promising momentum pick, let's examine some Momentum Style elements to see if this toy maker holds up.

Looking at a stock's short-term price activity is a great way to gauge if it has momentum, since this can reflect both the current interest in a stock and if buyers or sellers have the upper hand at the moment. It is also useful to compare a security to its industry, as this can help investors pinpoint the top companies in a particular area.

For HAS, shares are up 5.83% over the past week while the Zacks Toys - Games - Hobbies industry is up 2.95% over the same time period. Shares are looking quite well from a longer time frame too, as the monthly price change of 35.04% compares favorably with the industry's 29.08% performance as well.

While any stock can see a spike in price, it takes a real winner to consistently outperform the market. Shares of Hasbro have increased 24.01% over the past quarter, and have gained 50.41% in the last year. In comparison, the S&P 500 has only moved 2.49% and 15.59%, respectively.

Investors should also pay attention to HAS's average 20-day trading volume. Volume is a useful item in many ways, and the 20-day average establishes a good price-to-volume baseline; a rising stock with above average volume is generally a bullish sign, whereas a declining stock on above average volume is typically bearish. HAS is currently averaging 2,399,991 shares for the last 20 days.

Earnings OutlookThe Zacks Momentum Style Score encompasses many things, including estimate revisions and a stock's price movement. Investors should note that earnings estimates are also significant to the Zacks Rank, and a nice path here can be promising. We have recently been noticing this with HAS.

Over the past two months, 3 earnings estimates moved higher compared to none lower for the full year. These revisions helped boost HAS's consensus estimate, increasing from $6.18 to $6.69 in the past 60 days. Looking at the next fiscal year, 3 estimates have moved upwards while there have been no downward revisions in the same time period.

Bottom LineTaking into account all of these elements, it should come as no surprise that HAS is a #1 (Strong Buy) stock with a Momentum Score of A. If you've been searching for a fresh pick that's set to rise in the near-term, make sure to keep Hasbro on your short list.

Hasbro remains a buy after a 45% rally, driven by exceptional MAGIC franchise performance and robust Q3 results. Wizards and Digital Gaming, led by MAGIC: The Gathering, delivered 31% revenue growth and 520 bps margin expansion, solidifying HAS's secular growth story. Balance sheet repair is complete; net debt is below 1.8x, enabling increased buybacks and a secure 2.6% dividend yield.

Net Revenue: $1.6 billion in Q3, up 15% year-over-year; $3.7 billion through nine months, up 15%.Adjusted Operating Profit: $541 million in Q3, up 52%; $1.1 bil

Hasbro stock is surging after smashing Q3 earnings expectations. Magic: The Gathering sales alone exceeded $600 million during the quarter.

U.S. stocks were mixed, with the Dow Jones index gaining around 400 points on Tuesday.

Adults Are Fueling a Toy Boom—These 4 Stocks Could Cash InHasbro NASDAQ: HAS reported third-quarter revenue growth of 15% and a 52% increase in adjusted operating profit, led by continued momentum at Wizards of the Coast and Digital Gaming and improved profitability in Consumer Products.

Chief Executive Officer Chris Cocks said the company delivered “another strong quarter with record profitability,” citing growth across all three operating segments. Third-quarter net revenue totaled $1.6 billion, while adjusted operating profit reached $541 million. Adjusted operating margin expanded 830 basis points to 33.9%, and adjusted diluted earnings per share rose 73% year over year to $2.90.

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Hobby Boom or Travel Bust? Here Are 3 Stocks to Ride the TrendChief Financial Officer and Chief Operating Officer Gina Goetter said favorable business mix, cost productivity and tariff refunds supported the margin improvement. Through the first nine months of 2026, Hasbro generated $3.7 billion in net revenue, up 15%, and $1.1 billion in adjusted operating profit, up 35%.

Magic drives Wizards growth Wizards of the Coast and Digital Gaming revenue increased 31% to $747 million during the quarter. Magic: The Gathering revenue rose 34% to $616 million, surpassing $600 million in quarterly revenue for the first time, according to Cocks.

Hasbro’s Earnings Beat Shows Why This Is No Longer Just a Toy StoryCocks said growth was broad-based across new releases, backlist products and Secret Lair offerings. The Hobbit, released in August, became the fourth-best-selling Magic set in the game’s history, while October’s Reality Fracture release exceeded internal expectations.

Goetter said third-quarter Wizards results included about $40 million in Magic sales that the company had previously expected to occur during the fourth quarter, primarily related to Reality Fracture. Management said the timing shift would weigh on fourth-quarter comparisons but was not indicative of weaker demand.

During the question-and-answer session, Cocks said Reality Fracture was among the best-performing Premier Sets Hasbro has released, while The Hobbit performed more like a larger release despite having fewer stock-keeping units. He also cited higher player engagement and expanded distribution. Magic is now available in close to 40,000 retail locations, including more than 13,000 Wizards Play Network stores.

Hasbro said Magic’s organized-play participants during the first nine months of 2026 were more than 40% above the full-year 2024 total. Cocks added that pre-release participation for The Hobbit was the company’s highest for a Universes Beyond release, while MagicCon Atlanta sold out and badge sales rose nearly 30% from the prior year.

The company expects Magic to grow again in 2027, supported by six major releases with full product suites. Cocks said a full suite of Commander decks and collectible products can create a sales difference of 50% or more per set relative to a more limited release. Hasbro also announced Marvel: Darkhold Destiny, an original Marvel storyline for Magic that will include a new character and companion comic.

Digital games and licensing strategy Hasbro confirmed that its science-fiction role-playing game Exodus is scheduled to launch April 7, 2027. Cocks said the game was approaching 1 million wishlists, which he said compared favorably with other recent releases. The company’s Dungeons & Dragons action-adventure title, Warlock, is also planned for 2027.

Goetter said the launches will affect Wizards margins next year because of non-cash amortization expense. Management expects Wizards operating margins to be in the high 30% range during 2027, compared with expected 2026 operating margins of about 44% to 45%. Goetter said game amortization, particularly in the first year after launch, would be the largest unusual factor affecting 2027 profitability.

Hasbro began separately reporting licensing revenue this quarter, combining digital gaming licensing revenue, including Monopoly Go!, with licensed consumer-products revenue. Total licensing revenue was $144 million in the quarter and $417 million for the first nine months, down 4% year over year. Goetter attributed the decline primarily to $26 million of non-recurring licensing items in the prior year and difficult comparisons for Kaiju My Little Pony trading cards.

Cocks said Hasbro’s licensing businesses generate nearly $700 million in annual revenue across consumer products, digital and entertainment. The company is emphasizing an asset-light approach through licensed consumer products, location-based entertainment, digital licensing, entertainment and music.

Consumer Products profitability improves Consumer Products revenue rose 4% to $828 million, as the toy and game business recorded its fourth consecutive quarter of growth. Marvel was a standout, with revenue up more than 35%, supported by theatrical releases from Marvel Studios.

Consumer Products adjusted operating profit doubled to $178 million, including about $48 million in tariff refunds. Adjusted operating margin improved to 21.5% from 11.2% a year earlier. Goetter said supply-chain productivity, lower distribution costs, disciplined operating spending and favorable mix offset higher input costs.

Owned inventory ended the quarter at $359 million, down 10% year over year. Goetter said both company-owned and retail inventory were clean entering the holiday season. Management expects Consumer Products revenue to be roughly flat to slightly positive in the fourth quarter, reflecting a difficult comparison tied to prior-year tariff-related changes in shelf-set timing and replenishment orders.

Cocks said the company sees potential for Consumer Products to grow faster than low single digits over the medium term. He cited upcoming product opportunities including Harry Potter, The Legend of Zelda, KPop Demon Hunters, a new Spider-Man film, an Avengers film and the Star Wars 50th anniversary.

Outlook raised and buyback target increased Hasbro raised its full-year outlook and now expects constant-currency revenue growth of 7% to 9%, with adjusted EBITDA of $1.575 billion to $1.625 billion.

Wizards revenue is expected to grow 16% to 18%, with operating margins of about 44% to 45%. Consumer Products revenue is expected to increase 1% to 3%, with adjusted operating margin of 8% to 10%, including the tariff-refund benefit. Entertainment revenue is expected to grow 3% to 5%, with operating margin of about 65%. Through the first nine months, Hasbro generated $907 million in operating cash flow, up 85% year over year. The company ended the quarter with $851 million in cash and $576 million in short-term investments. It contributed $226 million toward debt reduction and returned $445 million to shareholders through dividends and share repurchases.

Given the stronger cash-flow outlook, Hasbro raised its 2026 share-repurchase target to $400 million from $200 million. The company had repurchased $149 million of stock through the first nine months and said it expects to remain active during the rest of the year.

About Hasbro (NASDAQ:HAS)Hasbro, Inc is a global branded entertainment company that develops and markets toys, games, entertainment experiences and consumer products. Its portfolio includes well-known brands such as Monopoly, Play-Doh, Transformers, Nerf, My Little Pony, Dungeons & Dragons and Magic: The Gathering.

The company serves consumers through a range of channels, including retail, e-commerce, digital gaming, entertainment content and licensing. Hasbro also works with third-party partners to extend its brands into film and television, apparel, publishing and other consumer products.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected].

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Hasbro, Inc. (HAS) Q3 2026 Earnings Call October 20, 2026 8:30 AM EDT

Company Participants

Frederick Wightman - Vice President of Investor Relations
Chris Cocks - CEO & Director
Gina Goetter - CFO & COO

Conference Call Participants

Stephen Laszczyk - Goldman Sachs Group, Inc., Research Division
James Hardiman - Citigroup Inc., Research Division
Xian Siew Hew Sam - BNP Paribas, Research Division
Arpine Kocharyan - UBS Investment Bank, Research Division
Eric Handler - ROTH Capital Partners, LLC, Research Division
Anthony Bonadio - Wells Fargo Securities, LLC, Research Division
Gerrick Johnson - Seaport Research Partners
Andrew Didora - BofA Securities, Research Division

Presentation

Operator

Good morning, and welcome to the Hasbro Third Quarter 2026 Earnings Conference Call.

[Operator Instructions] Today's conference is being recorded. If you have any objections, you may disconnect at this time. At this time, I'd like to turn the call over to Fred Wightman, Vice President, Hasbro Investor Relations. Please go ahead.

Frederick Wightman
Vice President of Investor Relations

Thank you, and good morning, everyone. Joining me today are Chris Cocks, Hasbro's Chief Executive Officer; and Gina Goetter, Hasbro's Chief Financial Officer and Chief Operating Officer.

We'll begin today's call with Chris and Gina providing commentary on the company's performance before taking your questions. Our earnings release and presentation slides for today's call are posted on our investor website.

The press release and presentation include information regarding non-GAAP adjustments and non-GAAP financial measures. Our call today will discuss certain adjusted measures, which exclude these non-GAAP adjustments. A reconciliation of GAAP to non-GAAP measures is included in the press release and presentation. Please note that whenever we discuss earnings per share or EPS, we are referring to earnings per diluted share.

Before we begin, I would like to remind you that during this call and the question-and-answer session that follows, members of Hasbro management may make

For the quarter ended September 2026, Hasbro (HAS - Free Report) reported revenue of $1.6 billion, up 15% over the same period last year. EPS came in at $2.90, compared to $1.68 in the year-ago quarter.

The reported revenue represents a surprise of +8.63% over the Zacks Consensus Estimate of $1.47 billion. With the consensus EPS estimate being $1.86, the EPS surprise was +55.91%.

While investors scrutinize revenue and earnings changes year-over-year and how they compare with Wall Street expectations to determine their next move, some key metrics always offer a more accurate picture of a company's financial health.

Since these metrics play a crucial role in driving the top- and bottom-line numbers, comparing them with the year-ago numbers and what analysts estimated about them helps investors better project a stock's price performance.

Here is how Hasbro performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts:

External Net Revenues- Entertainment: $20.2 million versus $22.07 million estimated by four analysts on average. Compared to the year-ago quarter, this number represents a +8.6% change.External Net Revenues- Consumer Products: $827.9 million compared to the $862.26 million average estimate based on four analysts. The reported number represents a change of +3.9% year over year.External Net Revenues- Wizards of the Coast and Digital Gaming: $747.2 million versus the four-analyst average estimate of $601.34 million. The reported number represents a year-over-year change of +30.6%.Wizards of the Coast and Digital Gaming Net Revenues- Tabletop Gaming: $613.1 million versus $473.24 million estimated by two analysts on average. Compared to the year-ago quarter, this number represents a +38.8% change.Wizards of the Coast and Digital Gaming Net Revenues- Digital and Licensed Gaming: $134.1 million compared to the $125.2 million average estimate based on two analysts. The reported number represents a change of +3% year over year.Operating profit (loss)- Wizards of the Coast and Digital Gaming: $367.4 million versus the four-analyst average estimate of $245.67 million.Operating profit (loss)- Entertainment: $17.1 million versus $7.17 million estimated by three analysts on average.Operating profit (loss)- Consumer Products: $173.8 million compared to the $140.74 million average estimate based on three analysts.View all Key Company Metrics for Hasbro here>>>

Shares of Hasbro have returned +12.3% over the past month versus the Zacks S&P 500 composite's +0.7% change. The stock currently has a Zacks Rank #4 (Sell), indicating that it could underperform the broader market in the near term.

Hasbro (HAS.O) raised annual revenue forecast on Tuesday, betting ​on strong demand for its digital games, including "Magic: ‌The Gathering", ahead of the crucial holiday season.

The Play-Doh maker has posted consecutive gains in its digital gaming segment ​over the past seven quarters, while an ​increase in sales of collectibles linked to ⁠Marvel, K-Pop Demon Hunters and Transformers have boosted ​demand for traditional toys.

Revenue in its Wizards of the ​Coast and Digital Gaming segment rose 31% during the third quarter, while consumer products segment was up 4% from a ​year ago. The company's shares were up 1% ​in premarket trading.

The toymaker expects fiscal 2026 revenue to grow ‌in ⁠the range of 7% to 9% on constant currency basis, compared with its prior forecast a 5% to 7% rise.

Hasbro has benefited from its investments ​in digital gaming, ​product innovation ⁠in key franchises and strategic partnerships, while rival Mattel (MAT.O) has come under investor ​pressure to better monetize its intellectual ​property.

Quarterly ⁠revenue of Hasbro stood at $1.60 billion, compared with analysts' average estimate of $1.48 billion, according to data compiled by ⁠LSEG.

Its ​quarterly adjusted operating profit was ​up 52% at $541 million, including about $55 million of tariff refunds.

20.10.2026 13:45, HAS

Americký výrobce hraček a her Hasbro zveřejnil výsledky hospodaření za třetí kvartál roku 2026. Společnost překonala očekávání trhu, a to především díky karetní hře Magic: The Gathering, jejíž kvartální tržby poprvé v historii přesáhly 600 mil. USD. Firma zároveň navýšila celoroční výhled a zdvojnásobila letošní cíl pro zpětné odkupy akcií.

Výsledky společnosti Hasbro (HAS) za 3Q 2026

 
3Q 2026
Konsensus 3Q 2026
3Q 2025

Čisté tržby (mld. USD)
1,60
1,47
1,39

Čistý zisk (mld. USD)
0,39
--
0,23

Očištěný zisk na akcii (EPS, USD/akcie)
2,90
1,88
1,68

Výsledky
Čisté tržby společnosti meziročně vzrostly o 15 % na 1,60 mld. USD a překonaly tak tržní očekávání 1,47 mld. USD.

Tržby z karetní hry Magic: The Gathering meziročně vzrostly o 34 % na 616,1 mil. USD, čímž poprvé v historii překonaly hranici 600 mil. USD za jediný kvartál. Růst táhly nové edice karet The Hobbit a Reality Fracture. Mobilní hra Monopoly Go! přispěla k tržbám 41 mil. USD.

Tržby segmentu spotřebitelských produktů meziročně vzrostly o 4 % na 827,9 mil. USD, zaostaly však za očekáváním trhu 845,9 mil. USD. Očištěný provozní zisk segmentu se meziročně zvýšil o 100 % na 177,7 mil. USD, přičemž zahrnuje přínos z vrácených cel ve výši 48 mil. USD.

Tržby Hasbro ve 3Q dle segmentu
(mil. USD)

Segment
Tržby
Konsenzus
Meziroční změna

Wizards of the Coast a digitální hry

747,2
608,3
+31 %

Spotřebitelské produkty

827,9
845,9
+4 %

Zábava

20,2
22,1
+9 %

Očištěný zisk EBITDA meziročně vzrostl o 46 % na 604,5 mil. USD. Trh predikoval pouze 444,2 mil. USD.

Očištěný provozní zisk meziročně vzrostl o 52 % na 541,2 mil. USD. Očištěná provozní marže dosáhla 33,9 % oproti 25,6 % ve stejném období loňského roku. Výsledky zahrnují přínos z vrácených cel ve výši přibližně 55 mil. USD.

Celoroční výhled
Společnost navýšila celoroční výhled a nyní očekává:

Růst tržeb o 7 až 9 % na konstantní měnové bázi, dříve 5 až 7 %.
Očištěnou provozní marži v rozmezí 27 až 28 %, dříve 25 až 26 %.
Očištěný zisk EBITDA ve výši 1,575 až 1,625 mld. USD, dříve 1,45 až 1,50 mld. USD. Wall Street predikovala 1,49 mld. USD.

Návrat kapitálu akcionářům
V průběhu kvartálu prostřednictvím dividend a zpětných odkupů akcií vrátila společnost akcionářům celkem 206 mil. USD. Představenstvo deklarovalo kvartální dividendu ve výši 0,70 USD na akcii.

Komentář vedení
„Inspirovat ke hře po celý život je naší superschopností a tento kvartál ukázal, co dokáže,“ uvedl generální ředitel společnosti Chris Cocks. „Dosáhli jsme čtvrtého kvartálu v řadě s dvouciferným růstem tržeb a karetní hra Magic: The Gathering poprvé překonala hranici 600 mil. USD kvartálních tržeb. S nabídkou edic Magic, která se stále rozrůstá, očekáváme silný závěr roku 2026 a pokračující růst v roce 2027,“ dodal Cocks.

„Tento kvartál opět ukázal sílu portfolia značek Hasbro ve spojení se silnou realizací. Vzhledem k tomuto momentu zvyšujeme náš výhled na rok 2026 a zdvojnásobujeme letošní cíl pro zpětné odkupy akcií, přičemž vyvažujeme investice do byznysu s vracením hotovosti akcionářům,“ uvedla finanční ředitelka Gina Goetter.

Akcie Hasbro
Akcie Hasbro (HAS) v předburzovní fázi obchodování nepatrně posilují o 0,01 % na 98,50 USD.

Akcie Hasbro (HAS) před výsledky na 98,49 USD

Ukazatel
 
Ukazatel
 

Kapitalizace (mld. USD)
13,9
P/E
14,6

Vývoj za letošní rok (%)
+20,1
Očekávané P/E
16,1

52týdenní minimum (USD)
69,5
Prům. cílová cena (USD)
113,3

52týdenní maximum (USD)
107,0
Dividendový výnos (%)
2,8

Zdroj: Hasbro, Bloomberg

Michal Bárta, Fio banka, a.s.

Key Takeaways Hasbro's Q3 revenues may benefit from Magic: The Gathering demand, new releases and a growing player base.Consumer Products growth may be driven by product innovation, brand strength and holiday-focused launches.Cost savings and product mix may support margins, while higher royalties and marketing costs weigh on profits.
Hasbro, Inc. (HAS - Free Report) is scheduled to report third-quarter 2026 results on Oct. 20, before the opening bell. In the last reported quarter, the company’s earnings surpassed the Zacks Consensus Estimate by 9.4%.

HAS’ earnings have topped the consensus mark in each of the trailing four quarters, the average surprise being 23.6%.

How Are Estimates Placed?The Zacks Consensus Estimate for earnings is pegged at $1.88 per share, indicating an 11.9% increase from $1.68 reported a year ago. 
For revenues, the consensus estimate is pegged at $1.47 billion, implying a 6.2% increase from the prior-year quarter’s reported figure.

Factors to Note Ahead of HAS’ Q3 ResultsHasbro’s top line in the third quarter of 2026 is likely to have benefited from continued strength in its Wizards of the Coast and Digital Gaming segment, driven by demand for Magic: The Gathering. The franchise’s expanding player base, reengagement of lapsed players and wider distribution might have supported sales. Strong demand for new releases, including Marvel Super Heroes, along with continued interest in the Final Fantasy franchise, might have contributed to consumer spending on cards and collectibles. The upcoming The Hobbit release could also have supported revenues, although its sales potential is expected to have been lower than that of some larger sets.

Hasbro’s Consumer Products business is likely to have supported revenue growth through product innovation, brand strength and improved retail execution. Management expected low-single-digit growth in this segment during the second half of 2026, supported by holiday-related product launches and normal retail shelf-reset patterns. The company’s focus on gamified, entertainment-driven, multi-purchase and multigenerational products might have helped attract collectors and other consumers beyond traditional toy buyers. New offerings such as Blooms by Play-Doh, along with products tied to popular franchises like Marvel and Star Wars, might have strengthened consumer interest and retailer demand.

Hasbro’s top line is also likely to have benefited from licensing partnerships, broader distribution and continued growth in its digital platforms. The company has been expanding its brands into new categories and channels through collaborations with external partners. Its MAGIC franchise might have gained from growing availability across hobby stores, mass-market retailers and international markets. Meanwhile, Dungeons & Dragons and its D&D Beyond platform offered additional growth opportunities. Demand for entertainment-related merchandise and the company’s strategy of extending established intellectual property into new product categories might also have supported sales. Management’s full-year 2026 revenue growth outlook of 5-7% on a constant-currency basis reflects expectations of growth across all segments.

Our model predicts total Wizards of the Coast & Digital Gaming revenues are likely to increase 2.5% year over year to $586.4 million. Our model predicts total Consumer Products revenues are likely to increase 6.3% year over year to $847.3 million.

Hasbro’s bottom line is likely to have benefited from higher sales volumes, a favorable product mix and continued cost-control measures. Strong MAGIC sales might have supported profitability, while savings in supply-chain operations, product development and operating expenses might have helped offset inflation and higher royalty costs.

Management also expected cost productivity across distribution, advertising, promotions and operating expenses to support Consumer Products margins. However, increased royalties, input costs and marketing expenses associated with upcoming video game releases are expected to have limited profit growth. Hasbro’s efforts to prioritize promising digital projects, collaborate with external development partners and improve operating efficiency might have helped contain expenses and support margins.

What Our Model Says About HAS StockOur proven model doesn’t predict an earnings beat for Hasbro this time around. The combination of a positive Earnings ESP and a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold) increases the odds of an earnings beat. This is not the case here.

HAS’ Earnings ESP: Hasbro has an Earnings ESP of 0.00%. You can uncover the best stocks to buy or sell before they’re reported with our Earnings ESP Filter.

HAS’ Zacks Rank: The company has a Zacks Rank #4 (Sell) at present.

Stocks Poised to Beat on EarningsHere are some stocks from the Zacks Consumer Discretionary sector that investors may consider, as our model shows that these have the right combination of elements to post an earnings beat.

Marriott Vacations Worldwide Corporation (VAC - Free Report) has an Earnings ESP of +10.02% and a Zacks Rank of 1 at present. You can see the complete list of today’s Zacks #1 Rank stocks here.

Marriott Vacations is expected to register a 45% increase in earnings for the to-be-reported quarter. VAC reported better-than-expected earnings in the trailing three out of four quarters and missed once, the average surprise being 1.3%.

Lindblad Expeditions Holdings, Inc. (LIND - Free Report) currently has an Earnings ESP of +11.08% and a Zacks Rank of 1.

LIND’s earnings for the to-be-reported quarter are expected to increase 24.2%. Lindblad Expeditions reported better-than-expected earnings in the trailing three out of four quarters and missed once, the average surprise being 222.34%.

Rush Street Interactive, Inc. (RSI - Free Report) currently has an Earnings ESP of +2.44% and a Zacks Rank of 3.

RSI’s earnings for the to-be-reported quarter are expected to increase 55.6%. Rush Street Interactive reported better-than-expected earnings in the trailing two out of four quarters, missed once and reported in line once, with the average surprise being 6.3%.

Hays LON: HAS reported a 3% year-over-year decline in group net fees for the first quarter of fiscal 2027, as weaker permanent recruitment activity continued to outweigh a more resilient performance in temporary and contracting recruitment.

On a like-for-like basis, excluding country exits and the disposal of operations in six European countries, Temp & Contracting net fees fell 1%, while permanent recruitment fees declined 7%. Chief Financial Officer James Hilton said the group’s Temp & Contracting volumes were sequentially stable, while permanent recruitment markets remained mixed but broadly stable.

The year-over-year decline in Temp & Contracting volumes eased to 3%, including declines of 2% in Germany, 7% in the U.K. and Ireland and 9% in Australia and New Zealand. Rest of World Temp & Contracting volumes rose 5%. In permanent recruitment, a 12% drop in volumes was partly offset by a 5% increase in the average fee, reflecting Hays’ focus on higher-salaried roles.

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Productivity and Cost-Saving Progress Hays said consultant net fee productivity increased 8% year over year, extending its run of growth to 12 consecutive quarters. Productivity has risen 21% in aggregate over the past three years, according to Hilton. The company cited its targeted allocation of consultants toward business lines with stronger productivity and long-term growth opportunities.

Consultant headcount, excluding the effect of disposals and exits, declined 1% sequentially and 9% from a year earlier. Hays is targeting an additional £50 million of annual structural cost savings in fiscal 2027 and said it delivered £10 million during the first quarter. Since the start of fiscal 2024, the company has delivered £125 million in annual structural savings.

Net debt was about £45 million at quarter-end, in line with expectations. The company said the balance reflected normal seasonal cash flows, exceptional cash payments and share purchases connected with its non-dilutive all-colleague share award.

Germany and U.K. Remain Soft Germany, Hays’ largest market, posted a 6% decline in net fees. Temp & Contracting fees fell 5%, as a 2% decline in volumes and a 3% impact from lower working hours and mix weighed on performance. Contracting volumes rose modestly, helped by more new starters and fewer assignment terminations, while average working hours remained stable during the quarter.

Permanent recruitment fees in Germany fell 8%, though the rate of decline eased and trading was sequentially stable. Technology fees rose 3%, while Construction & Property grew 28%, driven by infrastructure and energy-sector activity. Engineering fees declined 23% and finance fees fell 9%. Germany’s consultant productivity rose 11%, while consultant headcount was down 16% year over year.

During the question-and-answer session, Hilton said Hays had reduced its exposure to Germany’s automotive sector over the past four years. The company now has about 600 temporary workers in the sector, compared with about 2,000 previously, he said. Hays has instead expanded its focus on areas including infrastructure, energy, renewables, technology, engineering, life sciences and financial services.

In the U.K. and Ireland, net fees declined 5%, with Temp & Contracting down 3% and permanent recruitment down 9%. Private-sector fees fell 6%, while public-sector fees declined 3%. Finance and Construction & Property grew 2% and 1%, respectively, but technology was down 2%. The company said increased focus on higher-skilled roles helped lift average candidate salaries by 9% in permanent recruitment and 8% in Temp & Contracting.

Growth in Americas and Asia Australia and New Zealand net fees declined 3%, with private-sector growth of 3% offset by a 14% fall in public-sector fees. Construction & Property grew 5% and Resources & Mining rose 10%, while technology and finance declined. Consultant productivity in the region increased 3% to a nine-year high.

Rest of World net fees were flat on a like-for-like basis. The Americas grew 9%, with the U.S. up 8% and Canada up 12%. Hilton said Construction & Property demand was supported by data-center, infrastructure, energy and renewable projects, while recently won solutions contracts also contributed to growth.

Asia net fees increased 6%. Greater China grew 27%, supported by improved permanent recruitment activity, while Japan rose 2%. Hilton said Japan’s Temp & Contracting business grew strongly, although permanent recruitment was disrupted by an extended holiday period that affected placement start dates.

France remained difficult, with net fees down 16%. While Temp & Contracting revenue in France rose 15%, the company said its substantial exposure to junior permanent recruitment and office-support roles continued to weigh on results.

Outlook and Strategic Initiatives September net fee growth was negative 2%, compared with the first-quarter decline of 3%. Hays said it expects market conditions to remain stable in the near term, with Temp & Contracting showing greater resilience than permanent recruitment. Half of the group is now delivering positive year-over-year net fee growth, up from 30% in the preceding quarter.

The company said it has launched a strategic partnership with Synthesia to support skills development, AI adoption and analysis of consultant performance. It also began a phased European rollout of its OneTouch 26 customer relationship management system after deploying it in Asia-Pacific.

Hays is also exploring strategic options for operations in Belgium, Brazil, Greater China, Malaysia, the Netherlands, Singapore and the UAE, with Hilton saying the company is in advanced discussions on several processes. The company did not provide consultant headcount guidance for the second quarter, saying it intends to continue reallocating resources toward its most attractive business lines.

About Hays (LON:HAS)This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected].

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MONTRÉAL, Oct. 08, 2026 (GLOBE NEWSWIRE) -- Hasbro, Inc. today celebrates the official opening of its new studio, Wizards of the Coast Studios Inc., with an event welcoming employees, partners, media and local officials to the company's new downtown Montréal office.

The new hub will focus on developing new content for the Dungeons & Dragons franchise and supporting Wizards of the Coast's growing digital games portfolio, bringing together teams across game development and other areas within the organization.

“Montréal is where my own career in games began, so opening the doors of this studio means a great deal to me personally, and it means even more for what it represents for the future,” said Dan Ayoub, Senior Vice President, Head of Dungeons & Dragons and Head of Wizards of the Coast Canada, Hasbro. “This studio will grow to be the largest concentration of video game talent at Hasbro, built on one of the world's deepest game development ecosystems. We're here to create the next generation of digital game titles, and to do it with the incredible talent this city has to offer.”

Wizards of the Coast has been active in Greater Montréal's gaming ecosystem since 2019, through its acquisition of Invoke Studios, and the expansion is expected to create hundreds of new jobs in the Montréal gaming sector. With this opening, Montréal joins the roster of major Hasbro offices worldwide, each playing a role in the company's creative pipeline, digital innovation, and operations. The project has been supported by Montréal International and Investissement Québec International.

The 35,518-square-foot studio is planned to grow to approximately 200 employees by 2028, with specialized spaces including a dedicated gaming lounge.

About Hasbro

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including Magic: The Gathering, Dungeons & Dragons, Monopoly, Hasbro Games, Nerf, Transformers, Play-Doh and Peppa Pig, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2026 JUST Capital Industry Leader, a Brand that Matters by Fast Company, and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50 for fourteen consecutive years. For more information, visit https://corporate.hasbro.com or follow Hasbro on LinkedIn.

© 2026 Hasbro, Inc. All Rights Reserved.

HAS-C

Media Contact:
Ève Caron | Montréal International | [email protected]
Abby Hodes | Hasbro, Inc. | [email protected]

If you are looking for a stock that has a solid history of beating earnings estimates and is in a good position to maintain the trend in its next quarterly report, you should consider Hasbro (HAS - Free Report) . This company, which is in the Zacks Toys - Games - Hobbies industry, shows potential for another earnings beat.

This toy maker has an established record of topping earnings estimates, especially when looking at the previous two reports. The company boasts an average surprise for the past two quarters of 20.33%.

For the last reported quarter, Hasbro came out with earnings of $1.28 per share versus the Zacks Consensus Estimate of $1.17 per share, representing a surprise of 9.40%. For the previous quarter, the company was expected to post earnings of $1.12 per share and it actually produced earnings of $1.47 per share, delivering a surprise of 31.25%.

Price and EPS Surprise

For Hasbro, estimates have been trending higher, thanks in part to this earnings surprise history. And when you look at the stock's positive Zacks Earnings ESP (Expected Surprise Prediction), it's a great indicator of a future earnings beat, especially when combined with its solid Zacks Rank.

Our research shows that stocks with the combination of a positive Earnings ESP and a Zacks Rank #3 (Hold) or better produce a positive surprise nearly 70% of the time. In other words, if you have 10 stocks with this combination, the number of stocks that beat the consensus estimate could be as high as seven.

The Zacks Earnings ESP compares the Most Accurate Estimate to the Zacks Consensus Estimate for the quarter; the Most Accurate Estimate is a version of the Zacks Consensus whose definition is related to change. The idea here is that analysts revising their estimates right before an earnings release have the latest information, which could potentially be more accurate than what they and others contributing to the consensus had predicted earlier.

Hasbro has an Earnings ESP of +4.79% at the moment, suggesting that analysts have grown bullish on its near-term earnings potential. When you combine this positive Earnings ESP with the stock's Zacks Rank #3 (Hold), it shows that another beat is possibly around the corner. The company's next earnings report is expected to be released on October 20, 2026.

Investors should note, however, that a negative Earnings ESP reading is not indicative of an earnings miss, but a negative value does reduce the predictive power of this metric.

Many companies end up beating the consensus EPS estimate, though this is not the only reason why their shares gain. Additionally, some stocks may remain stable even if they end up missing the consensus estimate.

Because of this, it's really important to check a company's Earnings ESP ahead of its quarterly release to increase the odds of success. Make sure to utilize our Earnings ESP Filter to uncover the best stocks to buy or sell before they've reported.

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS) announced today that the company’s third quarter 2026 financial results will be released before the market open on Tuesday, October 20, 2026. Hasbro will webcast its third quarter 2026 earnings conference call at 8:30 a.m. Eastern Time.

Certain financial and statistical information included in the webcast, such as information required by Regulation G, will be available at the time of the webcast on Hasbro’s Investor Relations website at https://investor.hasbro.com.

The webcast and the accompanying presentation slides will be available to investors and the media on Hasbro's Investor Relations home page at https://investor.hasbro.com. A replay of the call will be hosted at the same location approximately two hours following completion of the event and will be available for 12 months following the date of the call.

About Hasbro

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including Magic: The Gathering, Dungeons & Dragons, Monopoly, Hasbro Games, Nerf, Transformers, Play-Doh and Peppa Pig, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2026 JUST Capital Industry Leader, a Brand that Matters by Fast Company, and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50 for fourteen consecutive years. For more information, visit https://corporate.hasbro.com or follow Hasbro on LinkedIn.

© 2026 Hasbro, Inc. All Rights Reserved.

HAS-IR

More News From Hasbro, Inc.

One stock offers a 31-year streak of raises while the other just froze its payout, yet the frozen dividend may actually be the safer bet for retirees right now. The math behind each company's cash flow tells a story that…

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Hasbro (NASDAQ:HAS | HAS Price Prediction) or Polaris (NYSE:PII): which dividend is the better fit for a retirement portfolio right now? Polaris offers the higher yield, at 5.15% against Hasbro’s 3.23%, and it has raised its payout for 31 consecutive years. Hasbro has frozen its dividend at $0.70 per quarter since April 2022. Judged on durability, the evidence still favors one company.

Business Health: Hasbro Already Repaired What Broke Both companies posted ugly 2025 results. Hasbro’s $322.4 million net loss traced to a $1.02 billion goodwill impairment, a non-cash charge. Operations have since accelerated. Second-quarter revenue rose 16.2% to $1.14 billion, and EPS of $1.28 beat the $1.13 estimate, the seventh consecutive beat. Magic: The Gathering revenue jumped 32% to $545.3 million, and management raised full-year adjusted EBITDA guidance to $1.45 billion to $1.50 billion. The problem is concentration: one card game carries the growth story.

Polaris lost $465.5 million in 2025, including a $288.1 million Indian Motorcycle impairment, and is selling a majority stake in that brand to Carolwood LP. Its second-quarter adjusted EPS of $1.97 looks strong until you notice roughly $0.96 came from $74 million in one-time tariff refunds. Operational adjusted EPS was $1.01, a solid number, but Polaris still expects to pay about $215 million in tariffs this year and forecasts a flat second-half retail environment. Winner: Hasbro.

Dividend Coverage: A Funded Freeze Beats a Thin Cushion Hasbro’s freeze costs retirees purchasing power every year it continues. The check itself, however, is well funded. In 2025, operating cash flow hit $893.2 million against capital spending of $63.3 million and dividends of $392.5 million. First-half 2026 operating cash flow reached $604 million, funding $147 million of debt reduction, and management lifted its buyback target to a minimum of $200 million while stating, “we remain committed to our dividend.” The weak spot: in 2022, operating cash flow of $372.9 million fell short of the $385.3 million payout.

Polaris keeps raising, though the most recent increase was just a penny, from $0.67 to $0.68. Its cash flow swings hard. Implied free cash flow in 2024 was just $6.5 million against $147.7 million in dividends, and first-quarter 2026 free cash flow was negative $342.5 million. 2025 recovered to $558.1 million, and net leverage improved to 2.6 times from 3.6 times. Still, trailing EPS shows a $4.60 loss per share. A 5% yield matched with negative trailing earnings is exactly the pattern our free dividend trap guide flags as worth a second look. Winner: Hasbro.

Valuation: Polaris Trades Further Below Its Own History Both carry a forward P/E of roughly 13, with Hasbro’s trailing multiple near 16. Hasbro, at $88.09, is up 21.95% over the past year despite a 8.52% slide in the last month. Polaris, at $53.05, is down 13.39% year to date and 47.78% over five years, trading well below its 200-day average of $64.36 and closer to its 52-week low of $46.19. The catch: its forward multiple leans on guidance of $3.00 to $3.10 that includes refunds, versus operational guidance of $2.05 to $2.15. Winner: Polaris.

Verdict: Hasbro Is the Safer Paycheck For a retiree who needs the dividend to arrive every quarter without drama, Hasbro wins. Its cash flow covers the payout easily, and its beta of 0.466 compares with Polaris’ 1.278. Polaris fits a younger income investor willing to absorb volatility for the higher yield and raise streak. Analysts lean the same way: Polaris draws 14 Hold ratings, while Hasbro has 10 Buy and 3 Strong Buy ratings.

The case could flip if Polaris delivers the “strong cash flow conversion in the second half” management promised and hits operational guidance without refunds, or a Magic slowdown pulls Hasbro’s cash flow back toward 2022 levels. Keep an eye on both fourth-quarter earnings reports.

Contact [email protected] for any questions or corrections.

American Outdoor Brands (NASDAQ:AOUT – Get Free Report) and Hasbro (NASDAQ:HAS – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, profitability, institutional ownership, risk, valuation, earnings and dividends.

Institutional & Insider Ownership 49.9% of American Outdoor Brands shares are owned by institutional investors. Comparatively, 91.8% of Hasbro shares are owned by institutional investors. 15.6% of American Outdoor Brands shares are owned by company insiders. Comparatively, 0.7% of Hasbro shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Profitability This table compares American Outdoor Brands and Hasbro’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets American Outdoor Brands -1.97% 2.88% 2.08% Hasbro 15.97% 141.11% 14.72% Earnings and Valuation This table compares American Outdoor Brands and Hasbro”s top-line revenue, earnings per share and valuation. Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio American Outdoor Brands $198.09 million 1.05 -$9.21 million ($0.31) -52.97 Hasbro $4.70 billion 2.63 -$322.40 million $5.56 15.75 American Outdoor Brands has higher earnings, but lower revenue than Hasbro. American Outdoor Brands is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk American Outdoor Brands has a beta of 0.27, meaning that its share price is 73% less volatile than the S&P 500. Comparatively, Hasbro has a beta of 0.47, meaning that its share price is 53% less volatile than the S&P 500.

Analyst Recommendations This is a summary of current ratings for American Outdoor Brands and Hasbro, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score American Outdoor Brands 1 1 2 0 2.25 Hasbro 0 4 12 0 2.75 American Outdoor Brands currently has a consensus target price of $16.50, suggesting a potential upside of 0.49%. Hasbro has a consensus target price of $109.43, suggesting a potential upside of 24.96%. Given Hasbro’s stronger consensus rating and higher probable upside, analysts plainly believe Hasbro is more favorable than American Outdoor Brands.

Summary Hasbro beats American Outdoor Brands on 12 of the 14 factors compared between the two stocks.

(Get Free Report)

American Outdoor Brands, Inc. provides outdoor products and accessories for rugged outdoor enthusiasts in the United States and internationally. It offers hunting, fishing, camping, shooting, and personal security and defense products. The company also provides shooting sports accessories products include rests, vaults, and other related accessories; outdoor lifestyle products, such as premium sportsmen knives and tools for fishing and hunting; land management tools for hunting preparedness; harvesting products for post-hunt or post-fishing activities; outdoor cooking products; and camping, survival, and emergency preparedness products. In addition, it offers electro-optical devices, including hunting optics, firearm aiming devices, flashlights, and laser grips; and reloading, gunsmithing, and firearm cleaning supplies. The company sells its products through e-commerce and traditional distribution channels under the Adventurer, Harvester, Marksman, and Defender brand lanes. American Outdoor Brands, Inc. was incorporated in 2020 and is headquartered in Columbia, Missouri.

About Hasbro (Get Free Report)

Hasbro, Inc., together with its subsidiaries, operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company operates through Consumer Products; Wizards of the Coast and Digital Gaming; Entertainment; and Corporate and Other segments. The Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. Its toys and games include action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, games, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. The Wizards of the Coast and Digital Gaming segment engages in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games. The Entertainment segment engages in the development, production, and sale of entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as e-commerce retailers; and directly to customers through its e-commerce websites under the MAGIC: THE GATHERING, Hasbro Gaming, PLAY-DOH, NERF, TRANSFORMERS, DUNGEONS & DRAGONS, PEPPA PIG, and other brand names. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.

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In the latest close session, Hasbro (HAS - Free Report) was down 1.01% at $89.30. The stock trailed the S&P 500, which registered a daily loss of 0.45%. Meanwhile, the Dow experienced a drop of 1.21%, and the technology-dominated Nasdaq saw a decrease of 0.01%.

Shares of the toy maker have depreciated by 4.02% over the course of the past month, outperforming the Consumer Discretionary sector's loss of 5.62%, and lagging the S&P 500's loss of 2.43%.

Market participants will be closely following the financial results of Hasbro in its upcoming release. The company's earnings per share (EPS) are projected to be $1.88, reflecting a 11.9% increase from the same quarter last year. Alongside, our most recent consensus estimate is anticipating revenue of $1.47 billion, indicating a 6.2% upward movement from the same quarter last year.

In terms of the entire fiscal year, the Zacks Consensus Estimates predict earnings of $6.16 per share and a revenue of $5.04 billion, indicating changes of +11.19% and +7.25%, respectively, from the former year.

Investors should also note any recent changes to analyst estimates for Hasbro. These revisions typically reflect the latest short-term business trends, which can change frequently. Hence, positive alterations in estimates signify analyst optimism regarding the business and profitability.

Our research demonstrates that these adjustments in estimates directly associate with imminent stock price performance. To take advantage of this, we've established the Zacks Rank, an exclusive model that considers these estimated changes and delivers an operational rating system.

The Zacks Rank system, stretching from #1 (Strong Buy) to #5 (Strong Sell), has a noteworthy track record of outperforming, validated by third-party audits, with stocks rated #1 producing an average annual return of +25% since the year 1988. Over the past month, the Zacks Consensus EPS estimate has shifted 0.45% downward. Currently, Hasbro is carrying a Zacks Rank of #3 (Hold).

Investors should also note Hasbro's current valuation metrics, including its Forward P/E ratio of 14.66. This expresses a premium compared to the average Forward P/E of 10.46 of its industry.

Investors should also note that HAS has a PEG ratio of 1.55 right now. This metric is used similarly to the famous P/E ratio, but the PEG ratio also takes into account the stock's expected earnings growth rate. The Toys - Games - Hobbies industry had an average PEG ratio of 1.51 as trading concluded yesterday.

The Toys - Games - Hobbies industry is part of the Consumer Discretionary sector. This industry, currently bearing a Zacks Industry Rank of 107, finds itself in the top 44% echelons of all 250+ industries.

The Zacks Industry Rank is ordered from best to worst in terms of the average Zacks Rank of the individual companies within each of these sectors. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.

You can find more information on all of these metrics, and much more, on Zacks.com.

Hasbro (NASDAQ:HAS – Get Free Report) and Escalade (NASDAQ:ESCA – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, profitability, institutional ownership, risk, valuation, earnings and dividends.

Dividends Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 3.1%. Escalade pays an annual dividend of $0.61 per share and has a dividend yield of 3.1%. Hasbro pays out 50.4% of its earnings in the form of a dividend. Escalade pays out 36.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Institutional & Insider Ownership 91.8% of Hasbro shares are held by institutional investors. Comparatively, 65.2% of Escalade shares are held by institutional investors. 0.7% of Hasbro shares are held by company insiders. Comparatively, 33.1% of Escalade shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Valuation and Earnings This table compares Hasbro and Escalade”s top-line revenue, earnings per share and valuation. Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Hasbro $4.70 billion 2.70 -$322.40 million $5.56 16.22 Escalade $240.16 million 1.13 $13.70 million $1.67 11.80 Escalade has lower revenue, but higher earnings than Hasbro. Escalade is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations This is a summary of current ratings for Hasbro and Escalade, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Hasbro 0 4 12 0 2.75 Escalade 0 0 1 1 3.50 Hasbro currently has a consensus target price of $109.43, suggesting a potential upside of 21.37%. Given Hasbro’s higher probable upside, equities analysts plainly believe Hasbro is more favorable than Escalade.

Volatility & Risk Hasbro has a beta of 0.47, indicating that its stock price is 53% less volatile than the S&P 500. Comparatively, Escalade has a beta of 0.58, indicating that its stock price is 42% less volatile than the S&P 500.

Profitability This table compares Hasbro and Escalade’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets Hasbro 15.97% 141.11% 14.72% Escalade 9.46% 13.11% 10.07% Summary Hasbro beats Escalade on 11 of the 17 factors compared between the two stocks.

About Hasbro (Get Free Report)

Hasbro, Inc., together with its subsidiaries, operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company operates through Consumer Products; Wizards of the Coast and Digital Gaming; Entertainment; and Corporate and Other segments. The Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. Its toys and games include action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, games, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. The Wizards of the Coast and Digital Gaming segment engages in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games. The Entertainment segment engages in the development, production, and sale of entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as e-commerce retailers; and directly to customers through its e-commerce websites under the MAGIC: THE GATHERING, Hasbro Gaming, PLAY-DOH, NERF, TRANSFORMERS, DUNGEONS & DRAGONS, PEPPA PIG, and other brand names. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.

About Escalade (Get Free Report)

Escalade, Incorporated, together with its subsidiaries, manufactures, distributes, imports, and sells sporting goods in North America, Europe, and internationally. The company provides various sporting goods brands in basketball goals, archery, indoor and outdoor game recreation, and fitness products. It offers archery products under the Bear Archery, Trophy Ridge, Whisker Biscuit, Cajun Bowfishing, Karnage, SIK, BearX, and Bear Traditional brand names; table tennis products under the STIGA and Ping-Pong brands; basketball goals under the Goalrilla, Goaliath, Silverback, Hoopstar, and Goalsetter brand names; and pickleball under the Onix, DURA, and Pickleball Now brands. The company also provides play systems under the Woodplay, Jack & June, and Childlife brands; fitness products under the STEP, Lifeline, Kettleworx, Natural Fitness, USW, and PER4M brand names; safety products under the USWeight brand; hockey and soccer game tables under the Triumph Sports, Atomic, American Legend, Air Hockey, and HJ Scott brands; and billiard tables and accessories under the American Heritage Billiards, Brunswick Billiards, Gold Crown, Centennial, Cue&Case, Lucasi, Mizerak, PureX, Rage, Players, Minnesota Fats, and Mosconi brand names. In addition, it offers darting products under the Unicorn, Winmau, DMI, Prodigy, Arachnid, Accudart, and Nodor brands; water sports products under the RAVE Sports brand; and outdoor game products under the Victory Tailgate, Triumph Sports, ACL, and Zume Games brand names. The company provides its products through sporting goods retailers, specialty dealers, online retailers, direct-to-consumer, e-commerce, traditional department stores, and mass merchants. Escalade, Incorporated was founded in 1919 and is headquartered in Evansville, Indiana.

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Amundi decreased its holdings in Hasbro, Inc. (NASDAQ:HAS – Free Report) by 34.6% during the 2nd quarter, according to the company in its most recent filing with the SEC. The fund owned 1,111,762 shares of the company’s stock after selling 587,803 shares during the period. Amundi owned approximately 0.79% of Hasbro worth $91,820,000 as of its most recent SEC filing.

Several other institutional investors and hedge funds have also modified their holdings of HAS. CYBER HORNET ETFs LLC bought a new stake in shares of Hasbro during the 2nd quarter valued at approximately $25,000. University of Texas Texas AM Investment Management Co. acquired a new stake in Hasbro in the fourth quarter valued at approximately $27,000. MUFG Securities EMEA plc acquired a new stake in Hasbro in the second quarter valued at approximately $28,000. Thurston Springer Miller Herd & Titak Inc. grew its stake in shares of Hasbro by 1,190.0% during the second quarter. Thurston Springer Miller Herd & Titak Inc. now owns 387 shares of the company’s stock worth $32,000 after buying an additional 357 shares during the last quarter. Finally, Cedar Mountain Advisors LLC bought a new stake in shares of Hasbro during the first quarter worth $37,000. 91.83% of the stock is currently owned by institutional investors.

Wall Street Analyst Weigh In Several research analysts have recently issued reports on the stock. DA Davidson lowered their price target on shares of Hasbro from $100.00 to $95.00 and set a “neutral” rating for the company in a report on Wednesday, July 22nd. Jefferies Financial Group cut their price objective on Hasbro from $120.00 to $110.00 and set a “buy” rating on the stock in a report on Thursday, July 16th. BNP Paribas Exane reduced their price objective on Hasbro from $117.00 to $114.00 and set an “outperform” rating on the stock in a research report on Wednesday, July 15th. Weiss Ratings raised Hasbro from a “sell (d+)” rating to a “hold (c+)” rating in a report on Friday, July 31st. Finally, Bank of America dropped their target price on Hasbro from $115.00 to $105.00 and set a “buy” rating for the company in a research report on Thursday, July 16th. Twelve equities research analysts have rated the stock with a Buy rating and four have issued a Hold rating to the company’s stock. According to MarketBeat.com, Hasbro presently has an average rating of “Moderate Buy” and a consensus price target of $109.43.

Check Out Our Latest Stock Analysis on HAS Hasbro Price Performance Shares of HAS opened at $88.97 on Thursday. The business has a 50-day moving average of $89.58 and a 200-day moving average of $90.64. The company has a debt-to-equity ratio of 4.16, a current ratio of 1.66 and a quick ratio of 1.46. The company has a market capitalization of $12.55 billion, a price-to-earnings ratio of 16.00, a price-to-earnings-growth ratio of 1.55 and a beta of 0.47. Hasbro, Inc. has a 1 year low of $69.50 and a 1 year high of $106.98.

Hasbro (NASDAQ:HAS – Get Free Report) last announced its earnings results on Tuesday, July 21st. The company reported $1.28 EPS for the quarter, beating the consensus estimate of $1.16 by $0.12. Hasbro had a return on equity of 141.11% and a net margin of 15.97%.The business had revenue of $1.14 billion for the quarter, compared to analysts’ expectations of $1.07 billion. During the same period in the prior year, the business posted $1.30 earnings per share. The firm’s revenue was up 16.2% on a year-over-year basis. As a group, equities research analysts anticipate that Hasbro, Inc. will post 6.16 earnings per share for the current year.

Hasbro Dividend Announcement The company also recently announced a quarterly dividend, which was paid on Wednesday, September 2nd. Investors of record on Wednesday, August 19th were paid a dividend of $0.70 per share. This represents a $2.80 dividend on an annualized basis and a yield of 3.1%. The ex-dividend date of this dividend was Wednesday, August 19th. Hasbro’s dividend payout ratio (DPR) is currently 50.36%.

Insiders Place Their Bets In other news, CFO Gina M. Goetter sold 11,000 shares of the business’s stock in a transaction dated Tuesday, July 28th. The stock was sold at an average price of $95.44, for a total value of $1,049,840.00. Following the transaction, the chief financial officer directly owned 88,104 shares of the company’s stock, valued at $8,408,645.76. The trade was a 11.10% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, Director Elizabeth Hamren sold 1,975 shares of the company’s stock in a transaction dated Friday, August 7th. The shares were sold at an average price of $92.84, for a total value of $183,359.00. Following the sale, the director owned 9,896 shares in the company, valued at approximately $918,744.64. The trade was a 16.64% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 50,472 shares of company stock valued at $4,736,533 over the last quarter. Company insiders own 0.71% of the company’s stock.

Hasbro Profile (Free Report)

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.

Read More Five stocks we like better than Hasbro Qualcomm’s Data Center Bet Looks More Real After Amazon’s AI Deal GE Aerospace’s $11.75B Deal Puts Howmet Aerospace in Focus Casey’s Post-Earnings Drop May Give Investors a Better Entry Into a Quality Retailer Sovereign AI: Palantir and Nebius Cut the Cloud Cord Want to see what other hedge funds are holding HAS? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Hasbro, Inc. (NASDAQ:HAS – Free Report).

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Hsbc Holdings PLC increased its position in Hasbro, Inc. (NASDAQ:HAS – Free Report) by 104.5% in the 2nd quarter, according to the company in its most recent filing with the SEC. The fund owned 798,597 shares of the company’s stock after acquiring an additional 408,015 shares during the quarter. Hsbc Holdings PLC owned about 0.57% of Hasbro worth $66,071,000 as of its most recent SEC filing.

A number of other hedge funds and other institutional investors have also added to or reduced their stakes in HAS. CYBER HORNET ETFs LLC bought a new position in Hasbro in the 2nd quarter worth approximately $25,000. University of Texas Texas AM Investment Management Co. purchased a new stake in shares of Hasbro during the fourth quarter worth $27,000. MUFG Securities EMEA plc bought a new position in shares of Hasbro in the second quarter worth $28,000. Thurston Springer Miller Herd & Titak Inc. grew its position in shares of Hasbro by 1,190.0% in the second quarter. Thurston Springer Miller Herd & Titak Inc. now owns 387 shares of the company’s stock valued at $32,000 after purchasing an additional 357 shares in the last quarter. Finally, Cedar Mountain Advisors LLC purchased a new position in shares of Hasbro in the first quarter valued at $37,000. 91.83% of the stock is currently owned by institutional investors.

Hasbro Price Performance Shares of NASDAQ:HAS opened at $92.53 on Tuesday. Hasbro, Inc. has a 52-week low of $69.50 and a 52-week high of $106.98. The firm has a fifty day moving average of $89.28 and a 200 day moving average of $90.80. The firm has a market capitalization of $13.05 billion, a PE ratio of 16.64, a price-to-earnings-growth ratio of 1.59 and a beta of 0.47. The company has a debt-to-equity ratio of 4.16, a quick ratio of 1.46 and a current ratio of 1.66.

Hasbro (NASDAQ:HAS – Get Free Report) last released its quarterly earnings results on Tuesday, July 21st. The company reported $1.28 earnings per share for the quarter, beating analysts’ consensus estimates of $1.16 by $0.12. Hasbro had a return on equity of 141.11% and a net margin of 15.97%.The business had revenue of $1.14 billion for the quarter, compared to the consensus estimate of $1.07 billion. During the same quarter last year, the business posted $1.30 earnings per share. The company’s revenue for the quarter was up 16.2% on a year-over-year basis. As a group, research analysts anticipate that Hasbro, Inc. will post 6.17 EPS for the current fiscal year. Hasbro Announces Dividend The company also recently disclosed a quarterly dividend, which was paid on Wednesday, September 2nd. Investors of record on Wednesday, August 19th were issued a dividend of $0.70 per share. This represents a $2.80 dividend on an annualized basis and a dividend yield of 3.0%. The ex-dividend date of this dividend was Wednesday, August 19th. Hasbro’s dividend payout ratio (DPR) is currently 50.36%.

Insider Activity at Hasbro In other Hasbro news, CFO Gina M. Goetter sold 11,000 shares of the stock in a transaction that occurred on Tuesday, July 28th. The shares were sold at an average price of $95.44, for a total transaction of $1,049,840.00. Following the transaction, the chief financial officer directly owned 88,104 shares in the company, valued at $8,408,645.76. This trade represents a 11.10% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, insider John Hight sold 3,186 shares of Hasbro stock in a transaction that occurred on Thursday, July 30th. The stock was sold at an average price of $93.71, for a total transaction of $298,560.06. Following the transaction, the insider directly owned 67,557 shares in the company, valued at $6,330,766.47. This trade represents a 4.50% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 50,472 shares of company stock worth $4,736,533 in the last quarter. 0.71% of the stock is owned by company insiders.

Analysts Set New Price Targets A number of analysts recently issued reports on HAS shares. Jefferies Financial Group decreased their price objective on Hasbro from $120.00 to $110.00 and set a “buy” rating on the stock in a research note on Thursday, July 16th. Weiss Ratings raised Hasbro from a “sell (d+)” rating to a “hold (c+)” rating in a report on Friday, July 31st. Citigroup reaffirmed a “buy” rating on shares of Hasbro in a report on Thursday, July 23rd. Bank of America decreased their price target on Hasbro from $115.00 to $105.00 and set a “buy” rating on the stock in a research report on Thursday, July 16th. Finally, DA Davidson lowered their price target on shares of Hasbro from $100.00 to $95.00 and set a “neutral” rating on the stock in a report on Wednesday, July 22nd. Twelve investment analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average price target of $109.43.

Get Our Latest Research Report on Hasbro

Hasbro Company Profile (Free Report)

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.

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Key Takeaways Hasbro shares gained 10.8% in three months as Magic strength and cost savings improved operating momentum.Wizards revenues rose 27% as Magic climbed 32%, helping the franchise top $500 million in quarterly sales.Hasbro raised its 2026 outlook to 5-7% revenue growth and a 25-26% adjusted operating margin. Shares of Hasbro, Inc. (HAS - Free Report) have climbed 10.8% in the past three months, reflecting improving investor confidence in the company’s operating momentum. The stock has outperformed the Zacks Toys - Games - Hobbies industry’s 8.9% gain, the Zacks Consumer Discretionary sector’s 0.6% rise and the S&P 500’s 0.7% return over the same period.

Hasbro’s second-quarter fiscal 2026 results benefited from strong momentum in Magic: The Gathering, successful new releases and robust player demand. Wizards of the Coast benefited from strength in tabletop gaming, digital and licensed gaming, expanding distribution and a favorable business mix. Cost-transformation initiatives and supply-chain efficiencies provided additional support to profitability.

However, investor sentiment remains tempered by the impairment associated with Hasbro’s decision to refocus its Digital Games portfolio. Consumer Products profitability has also faced pressure from tariffs, higher input costs, royalties and unfavorable expense timing. Against this backdrop, should investors buy, hold or sell HAS shares?

HAS’ 3-Month Price Performance

Image Source: Zacks Investment Research

Over the past three months, Hasbro has outpaced Six Flags Entertainment Corporation (FUN - Free Report) , whose shares declined 22.7%, and Mattel, Inc. (MAT - Free Report) , which gained 1.9%. However, HAS has lagged JAKKS Pacific, Inc. (JAKK - Free Report) , which rose 16.5% in the same time frame.

HAS’ Digital Impairment, Tariffs and Cyber Disruption Weigh on ResultsDespite strong top-line growth, Hasbro’s second-quarter profitability faced several pressures. A non-cash impairment tied to the refocusing of its Digital Games portfolio weighed on Wizards of the Coast and Digital Gaming profitability. The segment’s operating margin declined to 40.7% from 46.3% a year earlier. At the consolidated level, adjusted operating margin slipped to 24.8% from 25.2%, while adjusted earnings per share declined to $1.28 from $1.30 despite solid revenue growth.

Consumer Products also remained under pressure from higher input costs, royalties, tariffs and the timing of operating expenses. Operational-excellence initiatives helped offset some oil and input-cost inflation, but normal seasonality and entertainment-related mix shifts continued to weigh on profitability.

The unauthorized network-access incident added further pressure by disrupting order processing, shipping and invoicing, particularly within Consumer Products. Hasbro also incurred recovery, forensic and remediation expenses, with some additional costs expected. Geographic performance remained uneven, as strength in North America was offset by weakness in Europe, Asia Pacific and Latin America. Marvel and Star Wars demand provided support, but lower licensing revenues were an offset. Entertainment also remained soft because of the timing of streaming renewals and other content deals, pressuring revenues and operating profit.

Magic Momentum and Broader Brand Strength Drive Robust GrowthMagic: The Gathering remains Hasbro’s strongest growth catalyst. Wizards of the Coast and Digital Gaming revenues increased 27% in the second quarter, driven by 30% growth in Tabletop Gaming, while Magic itself rose 32%. Strong demand for Secrets of Strixhaven and Universes Beyond Marvel Super Heroes helped Magic surpass $500 million in quarterly revenues for the first time. Favorable scale and mix also supported Wizards’ operating profit despite the Digital Games impairment.

Magic’s momentum extends beyond individual releases. The franchise continues to benefit from an expanding player base, broader distribution and higher initial print runs designed to better meet demand. Improved manufacturing and supply-chain execution, along with additional printing capacity, should further support growth.

Digital and licensed gaming offer another growth avenue, with Monopoly Go! contributing $44 million in the second quarter. Hasbro is concentrating digital investments around Magic, Dungeons & Dragons, owned platforms and higher-conviction titles while increasingly using co-development and co-publishing partnerships to improve efficiency. Consumer Products revenues increased 5%, supported by stronger North American demand, favorable retail-order timing and strength in Marvel and Star Wars products. Product innovation, licensing expansion and momentum across Hasbro’s GEM2 categories provided additional support.

Cost Savings, Cash Flow Strength & Raised Outlook Support GrowthHasbro’s operational transformation continues to provide an important offset to inflation and investment spending. The cost-transformation program generated $70 million of savings in the first half, helping adjusted operating profit increase 21% and adjusted operating margin expand 150 basis points.

Cash generation also improved sharply, with first-half operating cash flow rising to $604 million from $209 million. Hasbro used its stronger cash flow to reduce debt, prefund maturities and return $239 million to its shareholders through dividends and share repurchases.

Strong first-half execution prompted management to raise its 2026 outlook. Hasbro now expects revenues to grow 5-7% in constant currency, an adjusted operating margin of 25-26% and adjusted EBITDA of $1.45-$1.50 billion. Wizards remains the key growth engine, while recovering cyber-related sales, holiday innovation and further cost productivity should support Consumer Products in the second half.

Earnings Estimate Revision of HAS StockHAS’ earnings estimates for 2026 and 2027 have trended upward over the past 30 days to $6.18 and $6.56 per share, respectively. The revised estimates imply year-over-year earnings growth of 7.4% and 11.6%, respectively.

Image Source: Zacks Investment Research

In comparison, Mattel’s earnings are projected to decline 6.4% year over year, while earnings for Six Flags Entertainment and JAKKS Pacific are expected to grow 78.9% and 52.5%, respectively.

HAS Stock Trades at a PremiumHAS stock is currently trading at a premium, with a forward 12-month price-to-earnings (P/E) ratio of 14.64, as shown in the chart below. The premium valuation reflects investor expectations surrounding the continued strength of Magic, improving Consumer Products trends, cost efficiencies and stronger cash generation. However, the premium also leaves less room for execution setbacks. Digital Gaming investment and impairment-related concerns, Consumer Products margin pressure, tariffs and lingering costs associated with the cyber incident remain important risks.

HAS P/E Ratio (Forward 12 Months)

Image Source: Zacks Investment Research

ConclusionHasbro’s growth outlook is supported by exceptional momentum in Magic: The Gathering, broader Wizards of the Coast strength, improving Consumer Products revenues and continued expansion of digital and licensing opportunities. Cost-transformation initiatives, stronger cash flow and the raised 2026 outlook add further support, while upward earnings estimate revisions reinforce improving fundamentals.

Nonetheless, several challenges warrant caution. Consumer Products profitability remains pressured by tariffs, higher input costs and royalties, while the Digital Games impairment highlights execution risks associated with Hasbro’s gaming investments. The company also continues to navigate cyber-related costs and weakness in Entertainment. Following the recent share-price rally, HAS’ premium valuation suggests that some of the improving fundamentals are already reflected in the stock. The combination of strong growth drivers and lingering margin and execution risks supports a hold stance rather than an aggressive entry at current levels.

HAS stock currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Optimus Prime, one of the key characters featured in the new Transformers: The Movie 40th Anniversary trading card set coming from Upper Deck in September, 2026.

Courtesy of Hasbro/Upper Deck

Upper Deck and Hasbro (NASDAQ: HAS) are entering into a multiyear global licensing partnership to produce trading cards and tabletop games around iconic IPs including Transformers, GI Joe, Power Rangers, M.A.S.K. and Jem and the Holograms, according to an announcement from the companies today. Terms and length of the deal were not disclosed. The first product of the partnership is a set of trading cards celebrating the 40th anniversary of Transformers: The Movie, scheduled to drop exclusively at Target stores in mid-September.

Jason Masherah, President, Upper Deck

Courtesy of Upper Deck

“Hasbro is one of the most recognizable brands in the world and has shaped generations of fans and pop culture storytelling,” said Jason Masherah, President of Upper Deck. “The characters and universes they’ve created represent lasting connections to stories that have been cherished for decades. Our goal with this collaboration is to create trading card experiences that honor the franchise legacies while giving fans new ways to engage with the titles they love.”

“Choosing to collaborate with Upper Deck opens the door to premium trading cards that commemorate the properties fans have loved for generations,” said Marianne James, Senior Vice President, Global Licensing at Hasbro.

Upper Deck, a privately-held company based in Carlsbad, CA, already holds numerous licenses for both pop culture and sports properties as well as its own IP, and is poised to expand its footprint in the booming hobby and collectibles space. Analysts estimate the global trading card market is valued at approximately $15.8 billion and is projected to expand at a CAGR of 6.5-10% through 2031. US toy industry dollar sales grew 17% YOY in the first half of 2026 (its strongest first-half performance in six years), with Circana citing trading cards, collectibles, licensed products, and fandom-driven play as key growth drivers

“We’ve been highly focused on the entertainment sector if you look at what we’ve done with Marvel, Disney, DC, Alien, Harry Potter, and videogame properties like Halo and Blizzard,” Masherah said in a phone interview earlier this week. “Hasbro is really like a crown jewel when you think of how many people grew up with Transformers, GI Joe and Power Rangers.”

Megatron, one of the Transformers featured in the upcoming collectible card packs dropping in September.

Courtesy of Upper Deck/Hasbro

Masherah says fans have been waiting decades in some cases for trading cards of popular Hasbro titles, and both companies see an opportunity to reach both younger fans and more seasoned collectors. Upper Deck has also been looking at ways to blend digital and physical collectibles, but Masherah says they are still figuring out a strategy around ePacks. For the moment, they are focusing on card sets available at retail.

According to the announcement, the first product of the partnership is a set of cards marking the debut of Transformers: The Movie in 1986, featuring an 80s aesthetic. The “Gen 1” Transformers set will include a highly limited card signed by original Optimus Prime voice actor Peter Cullen.

The initial drop is exclusively to Target, but Masherah says a larger 100-card Transformers: The Movie 40th Anniversary set will release to hobby and card shops across the country later this year. That set will feature characters and themes using the retro 80s style Fleer branding to match the nostalgic anniversary celebration. Upper Deck acquired Fleer in 2005.

Inserts include “From Screen to Page” themed around artwork from the 20th anniversary IDW comic series, “More Than Meets the Eye” flip lenticular cards that showcase characters in both robot mode and vehicle mode, and “Instruments of Destruction” 3D lenticular cards that highlight the Decepticons and other villains from the film. The set also features autograph cards from select voice actors, including, according to Masherah, Frank Welker.

Blaster, one of the Transformers, part of the retro-themed card set using vintage Fleer branding, forthcoming later in 2026 from Upper Deck under license from Hasbro.

Courtesy of Upper Deck

Masherah also expressed enthusiasm for the opportunity to develop trading card games based on the Hasbro properties. Upper Deck has been gaining traction in the space with TCGs based on its Legendary game architecture.

“We’re still in discussions with Hasbro on the gaming side,” he said. “We are submitting proposals to them on a variety of different types of games. Our team is dying to do Legendary.”

Licensing its IPs to an outside game developer like Upper Deck is an interesting strategic choice for the company. Hasbro owns Wizards of the Coast, makers of the market-leading Magic: The Gathering, which generated over $1 billion in revenue during the first six months of 2026.

“Hasbro’s internal capabilities and licensing partnerships play complementary roles,” said James. “Our franchise-first approach brings together the right expertise for each opportunity, and Upper Deck’s strength in premium collectibles and established collector relationships makes it a strong partner to deliver distinctive, authentic products for fans.”

Canada Pension Plan Investment Board acquired a new position in shares of Hasbro, Inc. (NASDAQ:HAS – Free Report) in the second quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor acquired 109,100 shares of the company’s stock, valued at approximately $9,011,000. Canada Pension Plan Investment Board owned approximately 0.08% of Hasbro at the end of the most recent reporting period.

Other institutional investors and hedge funds have also added to or reduced their stakes in the company. Huntington National Bank grew its stake in shares of Hasbro by 10.2% during the fourth quarter. Huntington National Bank now owns 1,233 shares of the company’s stock worth $101,000 after buying an additional 114 shares during the last quarter. Marathon Mission Inc. increased its holdings in shares of Hasbro by 1.4% during the second quarter. Marathon Mission Inc. now owns 9,152 shares of the company’s stock worth $756,000 after buying an additional 128 shares in the last quarter. Severin Investments LLC lifted its stake in shares of Hasbro by 3.1% in the 1st quarter. Severin Investments LLC now owns 4,595 shares of the company’s stock valued at $430,000 after acquiring an additional 137 shares during the last quarter. Root Financial Partners LLC lifted its stake in shares of Hasbro by 21.3% in the 1st quarter. Root Financial Partners LLC now owns 780 shares of the company’s stock valued at $73,000 after acquiring an additional 137 shares during the last quarter. Finally, United Capital Financial Advisors LLC boosted its holdings in shares of Hasbro by 2.2% during the 3rd quarter. United Capital Financial Advisors LLC now owns 6,500 shares of the company’s stock valued at $493,000 after acquiring an additional 139 shares in the last quarter. Institutional investors own 91.83% of the company’s stock.

Insiders Place Their Bets In other news, insider John Hight sold 3,186 shares of Hasbro stock in a transaction on Thursday, July 30th. The shares were sold at an average price of $93.71, for a total value of $298,560.06. Following the completion of the sale, the insider owned 67,557 shares in the company, valued at $6,330,766.47. The trade was a 4.50% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. Also, insider Timothy J. Kilpin sold 20,000 shares of the business’s stock in a transaction on Tuesday, July 28th. The shares were sold at an average price of $93.12, for a total transaction of $1,862,400.00. Following the transaction, the insider owned 54,229 shares in the company, valued at $5,049,804.48. The trade was a 26.94% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold a total of 45,415 shares of company stock valued at $4,260,164 over the last 90 days. 0.71% of the stock is currently owned by corporate insiders.

Hasbro Stock Performance HAS stock opened at $94.23 on Friday. The firm has a market cap of $13.29 billion, a PE ratio of 16.95, a price-to-earnings-growth ratio of 1.72 and a beta of 0.47. The company has a current ratio of 1.66, a quick ratio of 1.46 and a debt-to-equity ratio of 4.16. The stock has a 50-day moving average price of $88.20 and a 200-day moving average price of $91.26. Hasbro, Inc. has a 1-year low of $69.50 and a 1-year high of $106.98. Hasbro (NASDAQ:HAS – Get Free Report) last announced its earnings results on Tuesday, July 21st. The company reported $1.28 EPS for the quarter, beating the consensus estimate of $1.16 by $0.12. Hasbro had a return on equity of 141.11% and a net margin of 15.97%.The company had revenue of $1.14 billion for the quarter, compared to analyst estimates of $1.07 billion. During the same quarter in the prior year, the company earned $1.30 EPS. The firm’s revenue for the quarter was up 16.2% compared to the same quarter last year. As a group, equities research analysts expect that Hasbro, Inc. will post 6.18 earnings per share for the current year.

Hasbro Announces Dividend The firm also recently declared a quarterly dividend, which will be paid on Wednesday, September 2nd. Shareholders of record on Wednesday, August 19th will be paid a $0.70 dividend. The ex-dividend date of this dividend is Wednesday, August 19th. This represents a $2.80 annualized dividend and a yield of 3.0%. Hasbro’s payout ratio is 50.36%.

Analyst Ratings Changes A number of equities research analysts recently weighed in on HAS shares. JPMorgan Chase & Co. lowered their target price on Hasbro from $125.00 to $111.00 and set an “overweight” rating for the company in a report on Wednesday, July 22nd. Wells Fargo & Company lifted their price target on Hasbro from $85.00 to $90.00 and gave the company an “equal weight” rating in a research note on Thursday, August 20th. Wall Street Zen lowered Hasbro from a “buy” rating to a “hold” rating in a research note on Saturday, August 1st. BNP Paribas Exane lowered their price objective on Hasbro from $117.00 to $114.00 and set an “outperform” rating for the company in a research note on Wednesday, July 15th. Finally, Morgan Stanley raised their price objective on shares of Hasbro from $122.00 to $123.00 and gave the company an “overweight” rating in a report on Thursday, May 14th. Twelve equities research analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the company’s stock. According to data from MarketBeat.com, Hasbro currently has a consensus rating of “Moderate Buy” and a consensus price target of $109.43.

Get Our Latest Stock Analysis on HAS

Hasbro Company Profile (Free Report)

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.

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