Track market-moving stories before they get noisy

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, a leading games, IP and toy company, today unveiled My Little Pony: Forever Friendship, a brand-new YouTube animated series introducing the next generation of pony adventures premiering on YouTube in early 2027. A feelings-first fantasy adventure, My Little Pony: Forever Friendship follows Twilight Sparkle, Pinkie Pie, Rainbow Dash and Fluttershy as they embark on a new journey of friendship, magic and self-discovery. Building on the legacy of My Little.

Key Takeaways Hasbro raised its 2026 constant-currency revenue growth outlook to 5-7% after a strong second quarter.Wizards revenue rose 27% as Magic gained 32%, but a $56 million digital impairment exposed execution risk.Consumer Products sales rose 5%, yet tariffs, royalties and seasonality pressured profitability. Hasbro, Inc. (HAS - Free Report) has returned to revenue growth, but the quality of that growth remains uneven. The company’s 2026 setup is tied closely to Wizards of the Coast and Digital Gaming, where Magic: The Gathering continues to anchor momentum.

The broader toy and games business is improving, yet profitability still faces pressure from tariffs, royalties, seasonality and digital execution risk. That mix makes HAS a balanced story rather than a clean turnaround.

How Hasbro Is Driving Revenue HigherHasbro reported second-quarter fiscal 2026 revenues of $1.14 billion, up 16% year over year. Earnings and revenues beat the Zacks Consensus Estimate by 9.4% and 8.9%, respectively, giving investors a clearer sign that demand has improved.

The company also raised its full-year 2026 outlook. It now expects total revenues to rise 5-7% in constant currency, compared with the prior view of 3-5%. Magic: The Gathering, Monopoly Go! and better toy and game sell-through are helping restore top-line momentum.

Why HAS Still Depends on WizardsWizards and Digital Gaming remain Hasbro’s primary growth and profit engine. In the second quarter, segment revenues rose 27% to $664 million, while operating profit reached $270 million. Magic revenues increased 32%, supported by Secrets of Strixhaven and Marvel Super Heroes.

That strength comes with concentration risk. Wizards generated a large share of Hasbro’s profit base, and earnings depend heavily on continued player engagement, organized play, collaborations and digital distribution. A $56-million impairment tied to canceled digital game projects also showed that not every digital investment will produce returns.

Hasbro Consumer Products Still Faces PressureConsumer Products is moving in the right direction on sales, but the margin picture is less clean. Segment revenues rose 5% in the second quarter to $463 million, helped by Star Wars, Marvel and better point-of-sale trends.

Profitability did not follow the same path. The segment posted an adjusted operating loss of $8 million, hurt by incremental tariff expense, entertainment-related mix shifts and normal seasonality. For investors, the issue is whether better demand can offset higher costs and royalty pressure.

Mattel, Inc. (MAT - Free Report) is a relevant peer because it also competes for consumer spending across toys, games and family entertainment. Its performance can help frame how much of Hasbro’s improvement is company-specific versus broader category recovery.

Funko, Inc. (FNKO - Free Report) offers another useful comparison because its business is tied to pop-culture products and licensed entertainment demand. That makes licensing strength and retail sell-through important factors across the wider consumer-products space.

What Hasbro Investors Should Watch NextThe next few quarters will test whether Hasbro can broaden growth beyond Wizards. Holiday innovation, entertainment-linked demand, licensing activity and continued cost savings are all important catalysts for Consumer Products.

Digital execution also matters. Hasbro has major releases planned ahead, including Exodus and Warlock for 2027. Marketing costs, amortization tied to new launches and cyber-remediation expenses could influence margins and investor sentiment.

How HAS Signals a Balanced SetupThe bottom line is that Hasbro has a credible growth engine, but it still carries operating risk. Magic remains powerful, Consumer Products is improving, and cost savings are helping. Yet tariffs, royalties and digital portfolio decisions keep the setup mixed.

HAS currently carries a Zacks Rank #3 (Hold). The stock also has a VGM Score of B, with a Value Score of C, Growth Score of B and Momentum Score of A. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

The scores suggest respectable overall characteristics, especially on growth and momentum. The Value Score of C points to a less compelling valuation profile, while the Zacks Rank #3 indicates a neutral near-term earnings setup. For now, investor interest in HAS is likely to remain tied to execution and earnings follow-through.

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Stock to Watch: Hasbro (HAS - Free Report) Hasbro, Inc., based in Pawtucket, RI, designs, manufactures and markets games, toys and licensed products. Founded in 1923, the company offers traditional, high-tech and digital play experiences across owned and partner brands.

HAS is a #3 (Hold) on the Zacks Rank, with a VGM Score of B.

Momentum investors should take note of this Consumer Discretionary stock. HAS has a Momentum Style Score of A, and shares are up 7.1% over the past four weeks.

For fiscal 2026, four analysts revised their earnings estimate upwards in the last 60 days, and the Zacks Consensus Estimate has increased $0.11 to $6.04 per share. HAS boasts an average earnings surprise of +23.6%.

With a solid Zacks Rank and top-tier Momentum and VGM Style Scores, HAS should be on investors' short list.

By PYMNTS  |  July 21, 2026

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Hasbro’s strongest growth in the second quarter came from an audience most toy companies chase last: adult collectors, hobby gamers and longtime fans. For example, revenue in the Wizards of the Coast and Digital Gaming segment increased 27%, led by the Magic: The Gathering trading card franchise.

“Magic fans play and collect for years because mastery never ends,” CEO Chris Cocks said on the company’s second quarter earnings call Tuesday (July 21). “That retention is what powers a robust secondary market and a passionate community of tens of millions of fans who treat the game as a lifelong pursuit rather than a passing trend.”

That fan base is now reshaping Hasbro’s digital strategy. The company is cutting $56 million in games that no longer meet its investment thresholds and doubling down on the platforms its most loyal fans already use. The platforms staying in the lineup—Magic: The Gathering Arena, Baldur’s Gate 3, Dungeons and Dragons Beyond and two new titles set for 2027 (Exodus, a sci-fi role-playing game and Warlock, a Dungeons & Dragons expansion)—are built for the fans driving Hasbro’s revenue growth today.

On the cost side, Hasbro is also shifting more development work to lower-cost regions, with Montreal emerging as its primary hub, and total digital spending is expected to fall at least 25% annually by 2028. Some of those savings are funding CharacterOS, Hasbro’s behavioral licensing platform, which turns Hasbro characters into digital avatars and interactive experiences that fans can license directly.

Grown-Up Fans Are Driving Every Category Internally, Hasbro calls this strategy GEM Squared: gamified, entertainment-driven, multi-purchase and multi-generational. In plain terms, it means designing products built for adults who grew up with the brand and never left it.

That customer is showing up across every category. Magic: The Gathering revenue grew 32% in the second quarter, and the Marvel Super Heroes set became the fastest release in the game’s history to reach $300 million, setting records for both day-one and month-one sales. Distribution grew by double digits across hobby stores, mass retail and international markets, with hobby stores now accounting for roughly 70% of Magic sales, mass retail about 20% and international markets the remaining 10%.

The adult-focused push extends beyond gaming. Blooms by Play-Doh, a new line aimed at adult crafters, sold out at major retailers within 24 hours of launch, Cocks said. A multi-year licensing deal with Nintendo to develop Legend of Zelda products will begin appearing in 2027.

“Retailers are leaning in and are pretty eager for more product in those GEM Squared categories,” Cocks said. “The gamified, entertainment-driven, multi-purchase, multi-generational. Basically the stuff for kidults.”

What Else Stood Out A March cyberattack cost Hasbro less than the company had feared. Lost revenue came in at approximately $25 million, well below the prior forecast of $40 million to $60 million, and operations were fully restored ahead of schedule. Twelve Hasbro characters are already available for licensing pilots through CharacterOS, spanning digital avatars, customer support tools and location-based entertainment. On the broader cost side, Hasbro’s cost transformation program contributed $70 million in the first half against a full-year commitment of $150 million, helping offset higher input costs, royalties and digital investment. The Entertainment segment posted a 67.2% adjusted operating margin, up more than 400 basis points, on a favorable mix within Family Brands and film and TV, though revenue fell 20% against a difficult prior-year comparison. Q2 Results and Full-Year Outlook Hasbro reported second-quarter net revenue of $1.14 billion, up 16% year over year. Adjusted operating profit was $282 million, up 14%, with an adjusted operating margin of 24.8%. Adjusted earnings per diluted share were $1.28, down 2% due to the digital write-down.

Through the first half, net revenue of $2.1 billion grew 15%, adjusted operating profit of $569 million grew 21% and adjusted operating margin expanded 150 basis points.

Wizards segment revenue grew 27% to $664 million, with operating profit up 12% to $270 million and an adjusted operating margin of 40.7%. Consumer products revenue grew 5% to $463 million, though the segment posted an operating loss of $7.5 million. Entertainment revenue was $12.8 million, down 20%.

For the full year, Hasbro raised its consolidated revenue growth guidance to a range of 5% to 7% on a constant currency basis and lifted its adjusted operating margin outlook to 25% top 26%, with an adjusted EBITDA now expected between $1.45 billion and $1.5 billion. Consumer products revenue is expected to grow in the low single digits. The company also increased its share repurchase target to a minimum of $200 million for the year, up from $100 million previously.

Hasbro is betting on sales of the Marvel Super Heroes edition of its Magic: The Gathering line of trading cards to boost its earnings this year.

Joan Verdon

Hasbro CEO Chris Cocks spent much of today’s earnings call explaining to Wall Street analysts why the company’s most profitable brand, Magic: The Gathering, has staying power, and why it is a safe bet for future earnings.

While the trading card game is “by far our biggest brand, in many ways it’s also the least understood,” Cocks said on an hour-long conference call to discuss Hasbro’s second-quarter earnings.

The majority of the questions from analysts during the call involved Magic"The Gathering", with the analysts sounding a bit like boomer parents trying to understand why their 35-year-old is spending hundreds of hours, and hundreds of dollars (or more) on a collectible trading card game.

Cocks, in turn, sounded like a Magic player patiently explaining to Mom or Dad why Magic ‘just a fad’.

In addition to being a billion dollar brand that consistently enjoys double-digit revenue growth, Cocks explained, Magic has been compounding its fan base for more than 30 years, creating "tens of millions of fans who treat the game as a lifelong pursuit, rather than a passing trend.”

Cocks’ decision to devote most of his opening comments on the call to discussing the economics of Magic paid off, with the stock jumping more than 10% after the call. It fell back some from that high, but remained up more than 7% at midday.

Hasbro reported revenue of $1.1 billion for the second quarter, which ended June 28, up 16% year-over-year. Revenue was up 15% for the first six months of this year.

Adjusted operating profit for the quarter was up 14%, at $282 million. Net earnings were $1.12 per diluted share and adjusted net earnings per diluted share were $1.28.

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Hasbro raised its full year guidance ti adjusted EBITDA of $1.45 billion to $1.5 billion, up from $1.40 billion to $1.45 billion. Operating margin guidance was raised to 25-26%, from 24-24%

The biggest revenue growth driver during the quarter was the Wizards and Digital Gaming segment, which includes the Magic brand. It saw sales spike 27%, led by record-breaking sales of the new Magic release, Marvel Super Heroes.

But traditional toys also showed strength, with the consumer products segment up 5%.

The growth in traditional toys is particularly encouraging for Hasbro and the industry in general, said James Zahn, Editor-in-Chief of The Toy Book and Senior Editor of The Toy Insider.

“Hasbro’s gaming business is a behemoth, so it’s of little surprise to see the growth trajectory continue,” Zahn said. “It’s very good news to see that momentum carry over into toys and consumer products, with brands like Peppa Pig and G.I. Joe proving that traditional toys still matter and that legacy brands still resonate with audiences spanning preschoolers to adult collectors,” he said.

Zahn noted that Hasbro has a number of hot properties launching as it heads toward the holiday season, including the release this month of KPop Demon Hunters role-play toys, and toys tied to the new Marvel Spider-Man release.

Blooms by Play-Doh, a playset designed to let adults craft elaborate floral arrangements out of modeling dougn, is proving to be an instant hit for Hasbro.

Hasbro

Blooms by Play-Doh, a Play-Doh set designed for grownups that lets adults make elaborate floral arrangements out of Play-Doh, “is off to a massive start with quick sellouts at retail,” Zahn said.

Today’s results show “Hasbro’s strategy is paying off,” Zahn said. “We can see that in how they’re leaning into strengths while finding the right partners to play with the brands in their toy box.”

A cyber attack on Hasbro in the March impacted the second quarter by delaying $40 to $60 million in consumer products revenue to the second half of the year. The incident is expected to cost Hasbro $20 million in additional expenses this year.

Hasbro, Inc. (HAS) Q2 2026 Earnings Call Transcript

Hasbro (HAS +8.06%) has a huge hit on its hands, and it's carrying the stock higher today. The global game and entertainment company raised full-year guidance after it reported a strong second quarter.

Hasbro stock jumped on the news, rising 10.1% as of 10:47 a.m. ET.

Image source: Getty Images.

Hasbro's magic Hasbro's results were largely driven by its Wizards of the Coast and Digital Gaming segment. The Wizards subsidiary has a huge hit on its hands with the Magic: The Gathering game. Revenue from the game soared 32% year over year, breaking $500 million in the quarter for just the first time in its 30-year history.

Expansion releases for the game are driving sales. That included Marvel Super Heroes, released in June, and Secrets of Strixhaven, released in April. For context, Hasbro's Monopoly Go! game contributed just $44 million of revenue in Q2.

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Investors buying Hasbro stock are really investing in the Magic franchise at this point. And the company believes it has staying power. Management increased full-year revenue, adjusted operating income, and profit guidance following the strong results.

In addition to its growth prospects, Hasbro can also be considered an income stock. Even after today's price jump, the stock yields over 3%, and management also allocates excess cash to share repurchases. Many investors are finding a place for it in their portfolios today.

Howard Smith has no position in any of the stocks mentioned. The Motley Fool recommends Hasbro. The Motley Fool has a disclosure policy.

Key Takeaways Hasbro's Q2 revenues rose 16.2% to $1.14 billion, while adjusted EPS of $1.28 beat estimates.Wizards' revenues jumped 27% to $663.8 million, led by Magic and growth in digital and licensed gaming.Hasbro raised its FY26 revenue growth outlook to 5-7% and adjusted EBITDA to $1.45-$1.50 billion. Hasbro, Inc. (HAS - Free Report) reported second-quarter fiscal 2026 results, with earnings and revenues beating the Zacks Consensus Estimate. The top line increased year over year, while the bottom line declined from the previous year.

The quarter benefited from record performance at Wizards of the Coast, led by Magic: The Gathering, along with growth in Consumer Products and a favorable business mix. However, higher tariff costs, disruption related to unauthorized network access, increased operating expenses and weakness in the Entertainment segment partly offset these gains.

HAS’ Q2 Earnings & RevenuesIn second-quarter fiscal 2026, HAS reported adjusted earnings of $1.28 per share, which declined 1.5% year over year but surpassed the consensus mark of $1.17 by 9.4%.

Net revenues increased 16.2% year over year to $1.14 billion and topped the consensus estimate of $1.05 billion by 8.94%.

Hasbro’s Wizards Segment Powers GrowthWizards of the Coast and Digital Gaming revenues increased 27% year over year to $663.8 million. The segment’s performance was driven by strength in Magic: The Gathering and continued growth across digital and licensed gaming. Our model predicted the segment’s revenues to be $564 million.

Operating profit increased 12% to $270 million, while margin declined to 40.7% from 46.3% due to higher investments and a $56 million digital games impairment.

HAS’ Consumer Products Results Stay MixedConsumer Products revenues increased 5% year over year to $463 million despite disruption from unauthorized network access. Growth was supported by Star Wars, Marvel and broader category momentum. Our model predicted the segment’s revenues to be $453.7 million.

The segment posted an adjusted operating loss of $7.5 million versus an adjusted operating profit of $1.2 million a year ago, pressured by tariffs, an unfavorable mix, higher costs and seasonality.

Hasbro’s Entertainment Segment Faces Timing PressureEntertainment revenues declined 20% year over year to $12.8 million, reflecting the nature and timing of deals. Our model predicted the segment’s revenues to be $19.1 million.

Adjusted operating profit declined 15% to $8.6 million. Despite the lower profit, the adjusted operating margin expanded to 67.2% from 63.1%, supported by the mix of recognized deals.

HAS’ Profitability Reflects Volume and Mix BenefitsAdjusted operating profit increased 14% year over year to $282.2 million, driven by higher sales volume and favorable business mix. Adjusted EBITDA rose 9.4% to $330 million. Our estimate for the metric was $300.7 million.

The adjusted operating margin declined 40 basis points to 24.8% from 25.2%. Benefits from volume, mix, royalties and cost savings were offset by higher operating expenses, changes in the gross-to-net sales rate and nonrecurring items.

Hasbro’s Balance Sheet and Capital AllocationCash and cash equivalents were $880.5 million at quarter-end, up from $546.9 million a year earlier. Short-term investments totaled $497.7 million, while inventories declined to $353.2 million from $417.1 million. Long-term debt decreased to $3.04 billion from $3.32 billion.

Hasbro returned $133 million to its shareholders through dividends and share repurchases during the quarter and deployed $55 million toward debt reduction. The company paid $99 million in dividends and declared a quarterly dividend of 70 cents per share.

HAS Raises FY26 OutlookManagement now expects fiscal 2026 revenues to increase 5-7% in constant currency, up from its prior projection of 3-5% growth.

The adjusted operating margin is expected to be 25-26%, compared with the previous forecast of 24-25%. Adjusted EBITDA is projected between $1.45 billion and $1.50 billion, up from the earlier range of $1.40 billion to $1.45 billion.

Hasbro intends to continue investing in its core businesses, returning capital through dividends and share repurchases, and reducing debt.

HAS’ Zacks Rank & Other Key PicksCurrently, Hasbro has a Zacks Rank #2 (Buy).

Some other top-ranked stocks from the Consumer Discretionary sector:

Flexsteel Industries, Inc. (FLXS - Free Report) currently flaunts a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks Rank #1 stocks here.

The company delivered a trailing four-quarter earnings surprise of 59%, on average. FLXS stock has surged 88.8% in the year-to-date period. The Zacks Consensus Estimate for Flexsteel’s fiscal 2026 sales and EPS implies growth of 3.8% and 14.6%, respectively, from the year-ago levels.

The Marcus Corporation (MCS - Free Report) currently sports a Zacks Rank #1. The company delivered a trailing four-quarter negative earnings surprise of 40.4%, on average. MCS stock has jumped 49.5% in the year-to-date period.

The Zacks Consensus Estimate for Marcus’ 2026 sales and EPS indicates an increase of 6.2% and 211.8%, respectively, from the year-ago levels.

Vince Holding Corp. (VNCE - Free Report) currently carries a Zacks Rank of 2. The company delivered a trailing four-quarter earnings surprise of 635.7%, on average. VNCE stock has rallied 56.4% in the year-to-date period.

The Zacks Consensus Estimate for Vince Holding’s 2026 sales and EPS implies growth of 7.2% and 34.1%, respectively, from the year-ago levels.

Treat Your Portfolio With These 3 Spooky Season StocksHasbro NASDAQ: HAS reported a stronger-than-expected second quarter of 2026 and raised its full-year outlook, citing continued momentum in Magic: The Gathering, growth in consumer products and progress recovering from a cyber incident that affected operations earlier in the year.

Chief Executive Officer Chris Cocks said the company delivered 15% revenue growth in the first half of 2026, with “profits up appreciably,” despite headwinds from oil costs and trade policy. He said growth was broad-based across Magic, Dungeons & Dragons, Hasbro Gaming, Peppa Pig, Star Wars and Marvel.

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These 3 Dividend Stocks Combine Strong Yields With UpsideFor the second quarter, Chief Financial Officer and Chief Operating Officer Gina Goetter said Hasbro generated net revenue of $1.14 billion, up 16% year over year. Adjusted operating profit rose 14% to $282 million, while adjusted operating margin was 24.8%, down about 40 basis points from the prior year. Adjusted earnings per diluted share were $1.28, down 2%, which Goetter attributed to a write-off tied to digital gaming projects.

Through the first half of the year, net revenue rose 15% to $2.1 billion. Adjusted operating profit increased 21% to $569 million, and adjusted operating margin expanded 150 basis points, largely driven by Magic’s performance. Adjusted EBITDA was $330 million in the quarter and $670 million for the first half.

Magic Drives Wizards Growth Are Tariffs Threatening Disney’s Comeback Story?Hasbro’s Wizards segment continued to be the company’s primary growth engine. Goetter said Wizards revenue grew 27% in the quarter to $664 million, powered by Magic, which was up 32% in the quarter behind the releases of Secrets of Strixhaven and Marvel Super Heroes. Wizards operating profit rose 12% to $270 million, while operating margin declined to 40.7% due to the impairment charge.

Cocks described Magic as a “mega franchise” comparable to major gaming and entertainment properties, citing its more than 30-year history and long-term revenue compounding. He said Magic tabletop and digital revenue has compounded at more than 17% annually since 2009 and grew in 15 of the past 17 years, with the two down years declining by less than 3%.

Cocks said Marvel Super Heroes set records for day-one and month-one revenue and became the fastest Magic set to reach $300 million in revenue, with strong sell-through and reorders. In response to analyst questions, he said the product performed well across channels, particularly with new players and in less traditional outlets such as mass retail, Disney theme parks and GameStop.

Goetter said Hasbro entered 2026 with a strategy of larger initial print and distribution runs for Magic releases, after leaving some demand unmet in 2025. She said reprint runs are still taking longer, but the larger initial production runs have helped meet demand. She said Hasbro is working with print partners to increase capacity for 2027 and 2028.

Consumer Products Returns to Growth Hasbro’s Consumer Products segment revenue increased 5% to $463 million in the quarter. Goetter said the North America business rose 17% as the company lapped last year’s later shelf-set timing. The segment posted an adjusted operating loss of $7.5 million, reflecting higher input costs, royalties and timing of operating expenses.

Cocks said the toy and game business delivered its third consecutive quarter of growth. He pointed to strength in “Games categories,” which he described as gamified, entertainment-driven, multi-purchase and multi-generational areas of the toy industry that continue to outperform the broader market.

Hasbro highlighted several consumer products initiatives, including Blooms, an “aged-up” Play-Doh product that Cocks said sold out at major retailers in less than 24 hours during its initial launch. The company also announced a multi-year licensing agreement with Nintendo for products inspired by The Legend of Zelda, with the collaboration expected to begin appearing in 2027.

Goetter said the cyber incident had a smaller revenue impact than previously expected. Hasbro lost approximately $25 million of revenue in the quarter from the event, compared with its prior assumption of $40 million to $60 million. She said operations were fully restored ahead of schedule, cash flow remained healthy and receivables were in line with historical averages.

Digital Strategy Narrows After Write-Down Hasbro recorded a $56 million non-cash write-down in the quarter related to canceled digital games scheduled for release in 2028 and beyond. Cocks said the company reviewed its portfolio and is focusing digital investment on franchises, platforms and partners where it sees the clearest upside.

Cocks outlined four priorities for digital: focus, cost discipline, ownable platforms and partnership. He said Hasbro’s digital investment will center on trading card games and role-playing games, including Magic: The Gathering Arena, D&D Beyond and upcoming owned game offerings Exodus and Warlock, both planned for 2027.

He said 2026 should be the company’s peak year for digital investment as Exodus and Warlock enter their finishing phases. Hasbro expects total digital spending to decline at least 25% annually by 2028. Cocks said the company is shifting more development to lower-cost regions, using Montreal as its base for digital games, and increasingly co-developing and co-publishing with partners.

Goetter said the impairment was “one-time in nature” but would remain included in results, consistent with Hasbro’s treatment of digital game amortization. She added that the write-down does not materially change the economics for 2027 because it related to releases planned for 2028 and beyond.

Guidance Raised as Cash Flow Supports Buybacks Hasbro raised its full-year outlook and now expects consolidated revenue to grow 5% to 7% year over year on a constant-currency basis, with growth across each segment. The company also raised its adjusted operating margin outlook to 25% to 26% and expects adjusted EBITDA of $1.45 billion to $1.5 billion.

At the segment level, Wizards is expected to grow revenue in the low double-digit range for the year, with operating margins in the low 40% range. Consumer Products revenue is still expected to grow in the low single digits, with adjusted operating margin of 6% to 8%. Entertainment revenue is expected to be slightly positive year over year, with operating margins of about 50%.

In the first half, Hasbro generated $604 million in operating cash flow, contributed $147 million toward debt reduction and returned $239 million to shareholders through dividends and share repurchases. Goetter said the company increased its 2026 share repurchase target from $100 million to a minimum of $200 million, while remaining committed to its dividend.

During the question-and-answer session, Goetter said the raised guidance largely passes through first-half upside while leaving back-half assumptions for Wizards largely unchanged. She said Hasbro expects Magic to be up low single digits in the second half, with a mid-single-digit increase in the third quarter and a low-single-digit decline in the fourth quarter, partly due to a difficult comparison and timing of a 2027 release.

Cocks said Magic’s growth is supported by player growth, reacquisition of lapsed players, expanding distribution and upcoming first-party and Universes Beyond releases. He said Hasbro plans three first-party Magic sets and three Universes Beyond sets in 2027, with the first-party share increasing somewhat compared with 2026.

Goetter said the lower end of Hasbro’s full-year revenue guidance mainly reflects uncertainty around the holiday season in the retail business, while noting that the company feels good about its back-half forecast.

About Hasbro (NASDAQ:HAS)Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company's brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected].

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Hasbro Inc (NASDAQ:HAS) raised its full-year revenue and profit forecasts on Tuesday after second-quarter results topped Wall Street estimates, powered by a record quarter for its Magic: The Gathering trading card franchise.

The toymaker posted adjusted earnings of $1.28 per share, beating analyst estimates of $1.13, while revenue climbed 16% year-over-year to $1.14 billion, ahead of the $1.06 billion expected by analysts.

Shares of Hasbro rose 10% in Tuesday morning trading.

Magic: The Gathering revenue surged 32% to top $500 million in a single quarter for the first time in the franchise's more than 30-year history, driven by demand for its Marvel Super Heroes and Secrets of Strixhaven sets. The Wizards of the Coast and Digital Gaming segment, which includes Magic, grew 27% to $664 million in revenue, with operating profit up 12% to $270 million. Mobile game Monopoly Go contributed $44 million in revenue for the quarter.

Consumer Products revenue rose 5% despite a roughly $25 million hit from a previously disclosed cyberattack that also added $11 million in expenses, the company said. Entertainment segment revenue fell 20%.

“Revenue exceeded Street expectations, though profitability remained pressured by tariff expense, entertainment-related mix shifts, and normal seasonality,” Jefferies said of the segment. “Notably, management estimated the cyber event reduced revenue by approximately $25M during the quarter, suggesting underlying demand was somewhat stronger than reported.”

Hasbro recorded a $56 million impairment tied to its digital games business during the quarter. The company returned $133 million to shareholders and paid down $55 million in debt, and said it plans to lean further into its $1 billion share repurchase authorization.

For the full year, Hasbro now expects revenue growth of 5% to 7% on a constant currency basis, up from its prior forecast of 3% to 5%. The company raised its adjusted operating margin outlook to 25% to 26%, from 24% to 25% previously, and now sees adjusted EBITDA of $1.45 billion to $1.5 billion, up from $1.4 billion to $1.45 billion.

Hasbro signage is displayed during the New York Toy Fair in New York City, U.S., February 17, 2026. REUTERS/Jeenah Moon Purchase Licensing Rights, opens new tab

July 21 (Reuters) - Hasbro (HAS.O), opens new tab raised its annual revenue and profit forecasts on Tuesday, betting on resilient ​demand for its digital gaming business and continued strength in "Magic: ‌The Gathering" despite an uncertain consumer spending environment.

The company also beat second-quarter sales and profit estimates, as its flagship "Magic" franchise fueled a 27% rise in revenue at its Wizards ​of the Coast and Digital Gaming unit. In the ​year-ago period, the unit recorded 16% growth.

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Stronger spending by higher-income ⁠consumers helped Hasbro offset demand pressure from lower-income households facing ​persistent inflation.

"With strong indications for our remaining releases and line of sight ​to continued growth in 2027, the Magic flywheel is firing on all cylinders," CEO Chris Cocks said.

Hasbro launched the "Secrets of Strixhaven" series in April and plans to ​release its "Marvel Super Heroes" title later this year.

Some analysts, however, had questioned ​whether the franchise can sustain recent growth as second-half comparisons become tougher.

Shares of ‌the ⁠company, which also makes "Dungeons & Dragons" games, were marginally higher in premarket trading.

The Play-Doh maker now expects annual revenue to grow in the range of 5% to 7%, compared with its prior forecast of 3% ​to 5%. It ​sees annual adjusted ⁠core profit between $1.45 billion and $1.50 billion, compared with the previous outlook range of $1.40 billion to $1.45 billion.

Second-quarter ​revenue rose 16% to $1.14 billion, topping analysts' estimates of $1.07 ​billion, according ⁠to data compiled by LSEG.

The company's quarterly adjusted profit fell 1.5% to $1.28 per share. Analysts had estimated a profit of $1.14 per share.

Hasbro said ⁠it ​incurred $11 million in incremental expenses in the ​quarter from a cybersecurity incident that occurred in March, and expects additional related costs in ​the future.

Reporting by Neil J Kanatt in Bengaluru; Editing by Leroy Leo

Our Standards: The Thomson Reuters Trust Principles., opens new tab

Hasbro raised its full-year outlook after swinging to a profit and logging higher revenue in the second quarter, driven by continued strength in its Wizards of the Coast and digital-gaming segment.

Posted by Defense World Staff on Jul 20th, 2026

AIA Group Ltd grew its position in shares of Hasbro, Inc. (NASDAQ:HAS – Free Report) by 23.4% during the first quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 80,789 shares of the company’s stock after buying an additional 15,307 shares during the period. AIA Group Ltd owned 0.06% of Hasbro worth $7,562,000 at the end of the most recent reporting period.

Several other institutional investors and hedge funds also recently made changes to their positions in the company. Huntington National Bank raised its position in shares of Hasbro by 10.2% in the fourth quarter. Huntington National Bank now owns 1,233 shares of the company’s stock valued at $101,000 after purchasing an additional 114 shares during the period. Personal CFO Solutions LLC raised its holdings in Hasbro by 3.9% during the 4th quarter. Personal CFO Solutions LLC now owns 3,666 shares of the company’s stock valued at $301,000 after acquiring an additional 137 shares during the period. Signaturefd LLC lifted its position in shares of Hasbro by 6.4% during the fourth quarter. Signaturefd LLC now owns 2,268 shares of the company’s stock worth $186,000 after acquiring an additional 137 shares in the last quarter. Severin Investments LLC boosted its holdings in shares of Hasbro by 3.1% in the first quarter. Severin Investments LLC now owns 4,595 shares of the company’s stock worth $430,000 after acquiring an additional 137 shares during the period. Finally, Root Financial Partners LLC boosted its holdings in shares of Hasbro by 21.3% in the first quarter. Root Financial Partners LLC now owns 780 shares of the company’s stock worth $73,000 after acquiring an additional 137 shares during the period. Institutional investors own 91.83% of the company’s stock.

Trending Headlines about Hasbro Here are the key news stories impacting Hasbro this week:

Positive Sentiment: Hasbro announced a licensing partnership with Nintendo to produce The Legend of Zelda toys and related products, with the first reveal coming soon and products expected to roll out starting in 2027. The deal could strengthen Hasbro’s collectibles and action-figure business by tying it to one of gaming’s most valuable franchises. Article Title Positive Sentiment: Hasbro also unveiled new KPop Demon Hunters role-playing toys, signaling continued momentum in licensing-driven product launches that can help refresh the company’s toy lineup and broaden its appeal. Article Title Positive Sentiment: Hasbro’s partnership with Get After It Media on a new streaming channel suggests the company is expanding beyond toys into media and digital content, which could create additional brand exposure and monetization opportunities. Article Title Neutral Sentiment: Investors are also watching Hasbro ahead of its second-quarter earnings report on July 21, after the company beat expectations in the prior quarter. The upcoming results should be a key catalyst for the stock. Article Title Negative Sentiment: On the cautious side, Zacks Research trimmed several long-term earnings estimates for Hasbro and kept a Hold rating, which may temper enthusiasm even though the changes were small. Article Title Hasbro Stock Performance Shares of HAS opened at $81.55 on Monday. Hasbro, Inc. has a 1-year low of $69.50 and a 1-year high of $106.98. The company has a market capitalization of $11.54 billion, a P/E ratio of -49.13, a P/E/G ratio of 2.02 and a beta of 0.49. The company has a debt-to-equity ratio of 4.59, a current ratio of 1.65 and a quick ratio of 1.49. The firm’s 50 day simple moving average is $85.00 and its 200 day simple moving average is $90.25.

Hasbro (NASDAQ:HAS – Get Free Report) last released its quarterly earnings results on Wednesday, May 13th. The company reported $1.47 EPS for the quarter, topping analysts’ consensus estimates of $1.20 by $0.27. Hasbro had a negative net margin of 4.62% and a positive return on equity of 174.64%. The business had revenue of $1 billion during the quarter, compared to analysts’ expectations of $969.20 million. During the same quarter in the previous year, the company earned $1.04 EPS. The business’s quarterly revenue was up 12.7% compared to the same quarter last year. Sell-side analysts forecast that Hasbro, Inc. will post 6.04 earnings per share for the current fiscal year.

Hasbro Dividend Announcement The company also recently declared a quarterly dividend, which was paid on Thursday, June 11th. Shareholders of record on Monday, June 1st were given a dividend of $0.70 per share. The ex-dividend date was Monday, June 1st. This represents a $2.80 dividend on an annualized basis and a yield of 3.4%. Hasbro’s dividend payout ratio (DPR) is presently -168.67%.

Wall Street Analyst Weigh In A number of research firms recently issued reports on HAS. DA Davidson reiterated a “neutral” rating and set a $100.00 price objective on shares of Hasbro in a research note on Thursday, May 21st. Jefferies Financial Group cut their target price on Hasbro from $120.00 to $110.00 and set a “buy” rating for the company in a research note on Thursday. Bank of America cut their price objective on shares of Hasbro from $115.00 to $105.00 and set a “buy” rating for the company in a research report on Thursday. Wells Fargo & Company reduced their price objective on shares of Hasbro from $92.00 to $85.00 and set an “equal weight” rating for the company in a research note on Tuesday, June 9th. Finally, Citigroup lowered their target price on shares of Hasbro from $114.00 to $101.00 and set a “buy” rating on the stock in a research note on Friday, July 10th. One equities research analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, three have given a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $109.71.

View Our Latest Report on Hasbro

Hasbro Profile (Free Report)

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.

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Key Takeaways Hasbro's second-quarter results are expected to benefit from strength in the Wizards of the Coast business.HAS is likely to see demand supported by gaming, collectibles and entertainment-driven product launches.HAS margins may remain under pressure from royalties, digital investments and higher input costs. Hasbro, Inc. (HAS - Free Report) is scheduled to report second-quarter 2026 results on July 21, before the opening bell. In the last reported quarter, the company’s earnings surpassed the Zacks Consensus Estimate by 31.3%.

HAS’ earnings have topped the consensus mark in each of the trailing four quarters, the average surprise being 37.9%.

How Are Estimates Placed?The Zacks Consensus Estimate for earnings is pegged at $1.15 per share, indicating a 11.5% decrease from $1.30 reported a year ago.

For revenues, the consensus estimate is pinned at $1.05 billion, implying a 6.7% increase from the prior-year quarter’s reported figure.

Factors to Note Ahead of HAS’ Q2 ResultsRevenuesHasbro’s top line in second-quarter 2026 is likely to have been driven by continued strength in its Wizards of the Coast segment. The MAGIC franchise remains a key growth engine, supported by record demand across premier releases, expanding organized play and a growing player base. Strong backlist demand, broader distribution through the Wizards Play Network and momentum from the Secrets of Strixhaven release are likely to have supported sales volumes. The expanding MAGIC ecosystem across tabletop, digital platforms and live events might have further supported revenue growth.

Our model predicts that total Wizards of the Coast & Digital Gaming revenues are likely to increase 8% year over year to $564 million.

Additionally, the Consumer Products segment is expected to have benefited from healthy point-of-sale trends, lean retailer inventories and a stronger entertainment slate. Product launches tied to major entertainment franchises and continued focus on gaming, collectibles and multi-generational brands are likely to have supported demand. Stable contributions from digital gaming, including recurring revenue streams from mobile titles, are also likely to have supported overall revenues.

Our model predicts that total Consumer Products revenues are likely to increase 2.5% year over year to $453.7 million.

EarningsMargins and earnings in second-quarter 2026 are likely to have remained under pressure despite expected revenue growth. Higher royalty expenses associated with licensed products and entertainment partnerships are expected to have weighed on profitability. Ongoing investments in digital gaming initiatives, product development and marketing for future game launches might have further limited margin expansion. In addition, rising oil-related input costs, including freight, resin and packaging expenses, are likely to have increased operating costs despite the company's continued productivity initiatives and cost-saving efforts.

Our model predicts gross profit margin to contract 530 basis points year over year 71.7%.

What Our Model Says About HAS StockOur proven model predicts an earnings beat for Hasbro this time around. The combination of a positive Earnings ESP and a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold) increases the odds of an earnings beat.

HAS’ Earnings ESP: Hasbro has an Earnings ESP of +2.46%. You can uncover the best stocks to buy or sell before they’re reported with our Earnings ESP Filter.

HAS’ Zacks Rank: The company has a Zacks Rank #3 at present.

Other Stocks Poised to Beat on EarningsHere are some other stocks from the Zacks Consumer Discretionary sector that investors may consider, as our model shows that these, too, have the right combination of elements to post an earnings beat.

JAKKS Pacific, Inc. (JAKK - Free Report) currently has an Earnings ESP of +51.02% and a Zacks Rank of 1. You can see the complete list of today’s Zacks #1 Rank stocks here.

JAKK’s earnings for the to-be-reported quarter are expected to increase 733.3%. JAKKS Pacific reported better-than-expected earnings in the trailing three out of four quarters and missed once, the average surprise being 53%.

Hooker Furnishings Corporation (HOFT - Free Report) has an Earnings ESP of +150.00% and a Zacks Rank of 3 at present.

Hooker Furnishings is expected to register a 93.6% increase in earnings for the to-be-reported quarter. HOFT reported better-than-expected earnings in the trailing three out of four quarters and missed once, the average surprise being 126.1%.

Royal Caribbean Cruises Ltd. (RCL - Free Report) currently has an Earnings ESP of +0.77% and a Zacks Rank of 3.

RCL’s earnings for the to-be-reported quarter are expected to decrease 10.5%. Royal Caribbean reported better-than-expected earnings in the trailing three out of four quarters and missed once, the average surprise being 5.1%.

PAWTUCKET, R.I.--(BUSINESS WIRE)--Blooms by Play-Doh invites adults to slow down, create and display realistic floral arrangements using Play-Doh compound.

A downtrend has been apparent in Hasbro (HAS - Free Report) lately with too much selling pressure. The stock has declined 6.7% over the past four weeks. However, given the fact that it is now in oversold territory and Wall Street analysts are majorly in agreement about the company's ability to report better earnings than they predicted earlier, the stock could be due for a turnaround.

We use Relative Strength Index (RSI), one of the most commonly used technical indicators, for spotting whether a stock is oversold. This is a momentum oscillator that measures the speed and change of price movements.

RSI oscillates between zero and 100. Usually, a stock is considered oversold when its RSI reading falls below 30.

Technically, every stock oscillates between being overbought and oversold irrespective of the quality of their fundamentals. And the beauty of RSI is that it helps you quickly and easily check if a stock's price is reaching a point of reversal.

So, by this measure, if a stock has gotten too far below its fair value just because of unwarranted selling pressure, investors may start looking for entry opportunities in the stock for benefiting from the inevitable rebound.

However, like every investing tool, RSI has its limitations, and should not be used alone for making an investment decision.

Why HAS Could Bounce Back Before LongThe RSI reading of 27.96 for HAS is an indication that the heavy selling could be in the process of exhausting itself, so the stock could bounce back in a quest for reaching the old equilibrium of supply and demand.

The RSI value is not the only factor that indicates a potential turnaround for the stock in the near term. On the fundamental side, there has been strong agreement among the sell-side analysts covering the stock in raising earnings estimates for the current year. Over the last 30 days, the consensus EPS estimate for HAS has increased 0.1%. And an upward trend in earnings estimate revisions usually translates into price appreciation in the near term.

Moreover, HAS currently has a Zacks Rank #2 (Buy), which means it is in the top 20% of more than 4,000 stocks that we rank based on trends in earnings estimate revisions and EPS surprises. This is a more conclusive indication of the stock's potential turnaround in the near term. You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>> .

Have you been searching for a stock that might be well-positioned to maintain its earnings-beat streak in its upcoming report? It is worth considering Hasbro (HAS - Free Report) , which belongs to the Zacks Toys - Games - Hobbies industry.

This toy maker has an established record of topping earnings estimates, especially when looking at the previous two reports. The company boasts an average surprise for the past two quarters of 41.89%.

For the most recent quarter, Hasbro was expected to post earnings of $1.12 per share, but it reported $1.47 per share instead, representing a surprise of 31.25%. For the previous quarter, the consensus estimate was $0.99 per share, while it actually produced $1.51 per share, a surprise of 52.53%.

Price and EPS Surprise

For Hasbro, estimates have been trending higher, thanks in part to this earnings surprise history. And when you look at the stock's positive Zacks Earnings ESP (Expected Surprise Prediction), it's a great indicator of a future earnings beat, especially when combined with its solid Zacks Rank.

Our research shows that stocks with the combination of a positive Earnings ESP and a Zacks Rank #3 (Hold) or better produce a positive surprise nearly 70% of the time. In other words, if you have 10 stocks with this combination, the number of stocks that beat the consensus estimate could be as high as seven.

The Zacks Earnings ESP compares the Most Accurate Estimate to the Zacks Consensus Estimate for the quarter; the Most Accurate Estimate is a version of the Zacks Consensus whose definition is related to change. The idea here is that analysts revising their estimates right before an earnings release have the latest information, which could potentially be more accurate than what they and others contributing to the consensus had predicted earlier.

Hasbro currently has an Earnings ESP of +1.23%, which suggests that analysts have recently become bullish on the company's earnings prospects. This positive Earnings ESP when combined with the stock's Zacks Rank #2 (Buy) indicates that another beat is possibly around the corner. We expect the company's next earnings report to be released on July 21, 2026.

With the Earnings ESP metric, it's important to note that a negative value reduces its predictive power; however, a negative Earnings ESP does not indicate an earnings miss.

Many companies end up beating the consensus EPS estimate, though this is not the only reason why their shares gain. Additionally, some stocks may remain stable even if they end up missing the consensus estimate.

Because of this, it's really important to check a company's Earnings ESP ahead of its quarterly release to increase the odds of success. Make sure to utilize our Earnings ESP Filter to uncover the best stocks to buy or sell before they've reported.

PAWTUCKET, R I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS) announced today that the company’s second quarter 2026 financial results will be released before the market open on Tuesday, July 21, 2026. Hasbro will webcast its second quarter 2026 earnings conference call at 8:30 a.m. Eastern Time.

Certain financial and statistical information included in the webcast, such as information required by Regulation G, will be available at the time of the webcast on Hasbro’s Investor Relations website at https://investor.hasbro.com.

The webcast and the accompanying presentation slides will be available to investors and the media on Hasbro's Investor Relations home page at https://investor.hasbro.com. A replay of the call will be hosted at the same location approximately two hours following completion of the event and will be available for 12 months following the date of the call.

About Hasbro

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including Magic: The Gathering, Dungeons & Dragons, Monopoly, Hasbro Games, Nerf, Transformers, Play-Doh and Peppa Pig, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2026 JUST Capital Industry Leader, a Brand that Matters by Fast Company, and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50 for fourteen consecutive years. For more information, visit https://corporate.hasbro.com or follow Hasbro on LinkedIn.

© 2026 Hasbro, Inc. All Rights Reserved.

HAS-IR

More News From Hasbro, Inc.

The bank’s takeaway is simple: the market may not fully understand what’s driving the company anymore.

Magic keeps expanding, margins keep rising, and the player ecosystem continues to pull in new customers — yet Hasbro’s valuation still looks like it belongs to a traditional toy maker.

The Magic Flywheel Is Still WorkingAccording to analyst Xian Siew, player engagement remains strong and the Magic ecosystem continues to attract new players. A major driver has been Hasbro’s "Universes Beyond" strategy, which introduces Magic cards based on popular franchises such as Marvel and The Lord of the Rings.

The collaborations serve as an entry point for new customers, while many remain engaged with future releases after joining the ecosystem.

Siew noted that 20% to 30% of Universes Beyond buyers may stay in the Magic ecosystem for subsequent releases, creating a flywheel effect that can support future growth. As the player base expands, demand for both collaboration‑themed sets and traditional Magic releases can grow alongside it.

Why BNP Sees More UpsideBNP’s bullishness on Hasbro isn’t just about revenue growth. It’s about margins. Siew estimates that incremental gross margins on Magic products are roughly 85%, meaning additional sales can have an outsized impact on earnings. That helps explain why the firm believes Magic can continue driving earnings growth in both 2026 and 2027.

The analyst also highlighted Hasbro’s ongoing transition away from slower-growing traditional toy categories and toward higher-growth gaming businesses.

Yet despite that shift, the stock trades at roughly 10 times EBITDA, a valuation BNP believes does not fully reflect the company’s evolving business mix. The bank has maintained a $117 price target on Hasbro shares, representing approximately 41% upside from recent levels.

The Runway May Be Longer Than Investors ThinkWhile some hobby-store operators expressed caution around the upcoming Marvel Super Heroes release, enthusiasm remains high for future collaborations, including The Hobbit set scheduled for next year.

Siew also pointed to ongoing speculation within the Magic community surrounding additional Marvel-themed releases. Potential future collaborations involving franchises such as X-Men could further extend the growth runway.

For investors, the broader takeaway may be more important than any individual card set. Magic: The Gathering is increasingly becoming one of Hasbro’s most important profit engines. And according to BNP, the market still hasn’t fully adjusted to that reality.

Photo: Shutterstock

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PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, today announced it is a 2026 honoree of The Civic 50, Points of Light's prestigious recognition of the 50 most community-minded companies in the United States.

Hasbro named to The Civic 50, marking the 14th consecutive year Hasbro has earned the distinction, the only company to be recognized every year since the program's inception in 2012.

Share This marks the 14th consecutive year Hasbro has earned the distinction, the only company to be recognized every year since the program's inception in 2012.

The Civic 50 sets the national standard for corporate social impact, evaluating companies with annual revenues of at least $1 billion on the scale, sophistication and impact of their employee volunteerism, community investment and social impact strategies. The recognition highlights organizations that effectively leverage their time, talent and resources to strengthen communities and drive meaningful societal change.

Guided by a long-standing commitment to corporate citizenship and purpose-driven business practices, Hasbro advances its community impact through employee volunteerism, philanthropic giving, and strategic nonprofit partnerships that leverage the power of play. In 2025, Hasbro employees participated in more than 150 volunteer projects, positively impacting over 100,000 children, fans, and families.

"Creating joy and community is embedded in how we operate as a company and how our employees engage with our fans around the world," said Sarah Knott, Director of Philanthropy at Hasbro. "Being recognized by The Civic 50 for the 14th consecutive year is an incredible honor and a testament to the passion of our employees and our enduring commitment to making a positive impact where we live, work and play.”

"Today's leading companies understand that community engagement is more than a program; it's a reflection of their commitment to advancing social impact in ways that strengthen both their company and the communities they serve," said Jennifer Sirangelo, president and CEO of Points of Light. "Hasbro demonstrates how to embed purpose into the employee experience, build authentic relationships with communities and use business as a force for good. We're proud to honor Hasbro with the 2026 Civic 50 award."

For more information on Hasbro’s Impact, access the 2025 Impact Report.

For more information about The Civic 50, visit pointsoflight.org.

About Hasbro

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including Magic: The Gathering, Dungeons & Dragons, Monopoly, Hasbro Games, Nerf, Transformers, Play-Doh and Peppa Pig, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2026 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company, and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50 for fourteen consecutive years. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.

HAS-C

More News From Hasbro, Inc.

Hasbro (HAS - Free Report) closed the most recent trading day at $82.87, moving -1.8% from the previous trading session. The stock fell short of the S&P 500, which registered a loss of 1.44% for the day. At the same time, the Dow lost 0.09%, and the tech-heavy Nasdaq lost 2.22%.

Coming into today, shares of the toy maker had lost 4.21% in the past month. In that same time, the Consumer Discretionary sector lost 1.97%, while the S&P 500 gained 0.08%.

Market participants will be closely following the financial results of Hasbro in its upcoming release. The company is forecasted to report an EPS of $1.18, showcasing a 9.23% downward movement from the corresponding quarter of the prior year. At the same time, our most recent consensus estimate is projecting a revenue of $1.05 billion, reflecting a 6.82% rise from the equivalent quarter last year.

For the full year, the Zacks Consensus Estimates project earnings of $6.01 per share and a revenue of $4.98 billion, demonstrating changes of +8.48% and +5.94%, respectively, from the preceding year.

Investors might also notice recent changes to analyst estimates for Hasbro. Recent revisions tend to reflect the latest near-term business trends. Hence, positive alterations in estimates signify analyst optimism regarding the business and profitability.

Our research reveals that these estimate alterations are directly linked with the stock price performance in the near future. To take advantage of this, we've established the Zacks Rank, an exclusive model that considers these estimated changes and delivers an operational rating system.

The Zacks Rank system, stretching from #1 (Strong Buy) to #5 (Strong Sell), has a noteworthy track record of outperforming, validated by third-party audits, with stocks rated #1 producing an average annual return of +25% since the year 1988. Within the past 30 days, our consensus EPS projection has moved 1.48% higher. Hasbro is holding a Zacks Rank of #2 (Buy) right now.

In terms of valuation, Hasbro is currently trading at a Forward P/E ratio of 14.05. This denotes a premium relative to the industry average Forward P/E of 10.57.

It is also worth noting that HAS currently has a PEG ratio of 2.06. The PEG ratio bears resemblance to the frequently used P/E ratio, but this parameter also includes the company's expected earnings growth trajectory. As the market closed yesterday, the Toys - Games - Hobbies industry was having an average PEG ratio of 1.66.

The Toys - Games - Hobbies industry is part of the Consumer Discretionary sector. Currently, this industry holds a Zacks Industry Rank of 104, positioning it in the top 43% of all 250+ industries.

The Zacks Industry Rank assesses the vigor of our specific industry groups by computing the average Zacks Rank of the individual stocks incorporated in the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.

Make sure to utilize Zacks.com to follow all of these stock-moving metrics, and more, in the coming trading sessions.

For those looking to find strong Consumer Discretionary stocks, it is prudent to search for companies in the group that are outperforming their peers. Hasbro (HAS - Free Report) is a stock that can certainly grab the attention of many investors, but do its recent returns compare favorably to the sector as a whole? By taking a look at the stock's year-to-date performance in comparison to its Consumer Discretionary peers, we might be able to answer that question.

Hasbro is one of 246 individual stocks in the Consumer Discretionary sector. Collectively, these companies sit at #8 in the Zacks Sector Rank. The Zacks Sector Rank considers 16 different groups, measuring the average Zacks Rank of the individual stocks within the sector to gauge the strength of each group.

The Zacks Rank is a proven model that highlights a variety of stocks with the right characteristics to outperform the market over the next one to three months. The system emphasizes earnings estimate revisions and favors companies with improving earnings outlooks. Hasbro is currently sporting a Zacks Rank of #1 (Strong Buy).

The Zacks Consensus Estimate for HAS' full-year earnings has moved 6.1% higher within the past quarter. This shows that analyst sentiment has improved and the company's earnings outlook is stronger.

Based on the latest available data, HAS has gained about 1.8% so far this year. In comparison, Consumer Discretionary companies have returned an average of -9.8%. This shows that Hasbro is outperforming its peers so far this year.

Another Consumer Discretionary stock, which has outperformed the sector so far this year, is Escalade (ESCA - Free Report) . The stock has returned 34.4% year-to-date.

The consensus estimate for Escalade's current year EPS has increased 2.9% over the past three months. The stock currently has a Zacks Rank #2 (Buy).

Breaking things down more, Hasbro is a member of the Toys - Games - Hobbies industry, which includes 3 individual companies and currently sits at #52 in the Zacks Industry Rank. Stocks in this group have lost about 7.5% so far this year, so HAS is performing better this group in terms of year-to-date returns.

In contrast, Escalade falls under the Leisure and Recreation Products industry. Currently, this industry has 21 stocks and is ranked #95. Since the beginning of the year, the industry has moved -0.7%.

Investors interested in the Consumer Discretionary sector may want to keep a close eye on Hasbro and Escalade as they attempt to continue their solid performance.

Key Takeaways HAS' Wizards segment revenues rose 26% to $582M, while operating profit increased 29%.HAS benefited from record Magic releases and franchise collaborations that attracted new players.Hasbro is expanding Wizards through Magic Arena, upcoming game launches and Dungeons & Dragons growth. Hasbro, Inc.’s (HAS - Free Report) Wizards of the Coast segment is increasingly emerging as its primary growth driver, and first-quarter 2026 results provided further evidence of the importance. While Hasbro's broader Consumer Products business remained relatively stable, Wizards delivered exceptional growth fueled by the continued success of Magic: The Gathering and expanding digital initiatives.

The segment generated revenues of $582 million in the first quarter, up 26% year over year, while operating profit climbed 29% to $298 million. Its operating margin exceeded 51%, highlighting the strong profitability of the business. Magic: The Gathering remained the key catalyst, with the Lorwyn Eclipsed release becoming the best-selling premier set in the franchise's history. Momentum continued into the second quarter as Secrets of Strixhaven surpassed Lorwyn Eclipsed's launch performance.

Hasbro's strategy of blending original content with popular external franchises is also paying off. Collaborations with Teenage Mutant Ninja Turtles, Marvel, Final Fantasy and Avatar: The Last Airbender helped attract new players and drive record backlist sales. Management noted that Universes Beyond has become one of the most successful player-acquisition tools in Magic's history.

Beyond tabletop gaming, Wizards is broadening its reach through digital platforms. The expansion of Magic Arena, upcoming AAA game launches such as Exodus and Warlock, and growing Dungeons & Dragons engagement are creating additional revenue opportunities. Hasbro also reiterated that Wizards, digital gaming and licensing remain its top investment priorities.

Although Consumer Products faces tariff, input-cost and cybersecurity-related challenges, Wizards continues to deliver strong growth, high margins and expanding fan engagement. Based on current trends, the segment appears well positioned to remain Hasbro's most powerful earnings and growth engine in the years ahead.

How Do Hasbro's Rivals Compare in Collectibles and Gaming?While Hasbro is benefiting from the rapid growth of Wizards of the Coast, competitors are also investing heavily in toys, collectibles and entertainment-driven products.

Mattel (MAT - Free Report) has been expanding beyond traditional toys through digital gaming, entertainment content and franchise development. The company continues to leverage iconic brands such as Barbie, Hot Wheels and UNO to create cross-platform experiences. However, unlike Hasbro's Wizards segment, Mattel lacks a trading-card franchise with the same level of recurring engagement, collectible demand and high-margin revenue streams. As a result, its growth remains more dependent on toy sales and entertainment partnerships.

JAKKS Pacific (JAKK - Free Report) competes in several toy categories, including action figures, role-play toys and licensed merchandise tied to major entertainment properties. The company benefits from relationships with leading franchises such as Disney and Nintendo, which help drive product demand during major movie and gaming releases. However, JAKKS' business is largely tied to seasonal toy sales and licensing cycles, whereas Hasbro's Wizards segment generates recurring revenues through trading card releases, organized play events, digital offerings and a highly engaged global player community.

The key differentiator for Hasbro is Wizards of the Coast's ability to combine collectibles, gaming, digital expansion and licensing into a powerful ecosystem, creating a more durable and profitable growth engine than traditional toy-focused rivals.

HAS’ Stock Price Performance & Valuation TrendShares of this games and toys manufacturer have gained 23.5% in the past year, outperforming the Zacks Toys - Games - Hobbies industry and the broader Consumer Discretionary sector, but underperforming the S&P 500 Index.

Price Performance
Image Source: Zacks Investment Research

HAS stock is currently trading at a premium to its industry peers, with a forward 12-month price-to-earnings (P/E) ratio of 13.65, as shown in the chart below.

P/E (F12M)
Image Source: Zacks Investment Research

Earnings Estimate Revision of HASHAS’ earnings estimates for 2026 and 2027 have trended upward in the past 60 days to $6.01 and $6.44 per share, respectively. The revised estimates for 2026 and 2027 imply year-over-year growth of 8.5% and 7.2%, respectively.

Image Source: Zacks Investment Research

HAS stock currently flaunts a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

Key Takeaways Ralph Lauren benefits from digital investments and its Drive Plan, supporting sales and engagement growth.Hasbro and Fox are gaining from gaming, streaming, sports and advertising momentum, lifting outlooks.H World Group and WMG project strong earnings growth, with estimates rising in recent months. The consumer discretionary sector has witnessed moderate growth in the past year, despite a strong rally in U.S. stock markets. The situation has aggravated as the sector is in the negative on a year-to-date basis. 

Structurally, the consumer discretionary sector is growth-oriented. The share prices of these companies grow over a long time period. Growth sectors are sensitive to the movement of market interest rates and are inversely related. 

Over the last two years, the Fed opted for easy monetary policies with a significant cut in the benchmark lending rate. However, market participants are uncertain about the trajectory of interest rates this year. Moreover, geopolitical conflicts and the breakout of war in the Middle East also affected growth stocks.

Despite these negatives, we have selected five consumer discretionary stocks with a favorable Zacks Rank for investment. These are: Ralph Lauren Corp. (RL - Free Report) , Hasbro Inc. (HAS - Free Report) , Fox Corp. (FOXA - Free Report) , H World Group Ltd. (HTHT - Free Report) and Warner Music Group Corp. (WMG - Free Report) . Each of our picks currently carries either a Zacks Rank #1 (Strong Buy) or 2 (Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

The chart below shows the price performance of our five picks in the past month.

Image Source: Zacks Investment Research

Ralph Lauren Corp.Zacks Rank #2 Ralph Lauren has benefited from the strategic execution of its “Next Great Chapter: Drive Plan” and robust financial performance. The plan focuses on brand elevation, consumer centricity and operational agility. 

RL’s digital transformation drives growth, with investments in personalization, mobile, omnichannel and fulfillment enhancing consumer engagement. Retail and wholesale remain the key pillars of RL, with flagship stores, premium distribution and partnerships boosting comparable store sales across North America, Europe and Asia in fourth-quarter fiscal 2026.

Ralph Lauren has an expected revenue and earnings growth rate of 6.7% and 10.5%, respectively, for the current year (ending March 2027). The Zacks Consensus Estimate for the current year’s earnings has improved 0.2% over the last seven days.

Hasbro Inc. Zacks Rank #1 Hasbro has benefited from solid growth in Wizards and Digital Gaming revenues. HAS benefits to a big extent by continued MAGIC: The Gathering momentum, backlist demand and distribution gains, while Consumer Products delivered point-of-sale growth and share gains despite tougher licensing comparisons. 

For 2026, HAS targets stronger fan engagement, new partnerships, and steady progress toward a more digital and IP-focused business. HAS’ cost transformation program continues to support margin resilience while the company invests in key brands.

Hasbro has an expected revenue and earnings growth rate of 5.9% and 8.5%, respectively, for the current year. The Zacks Consensus Estimate for the current year’s earnings has improved 0.8% over the last seven days.

Fox Corp.Zacks Rank #1 Fox offers a differentiated mix of live news and marquee sports that supports affiliate pricing leverage and steady advertising demand. FOXA’s Tubi is boosting engagement and revenues while maintaining an ad-led model that has run at breakeven or better, improving the risk profile of streaming exposure. 

FOX One broadens distribution to cord-cutters with early retention trends that appear additive rather than disruptive to the traditional bundle. Ongoing global soccer and the political cycle should add FOXA’s incremental audience and advertising opportunities across broadcast, cable and digital.

Fox has an expected revenue and earnings growth rate of 5% and 16.3%, respectively, for the current year (ending June 2027). The Zacks Consensus Estimate for the current year’s earnings has improved 2.3% over the last seven days.

H World Group Ltd.Zacks Rank #2 H World Group is involved in the hotel industry. HTHT’s business includes leased and owned, manachised and franchised models.

HTHT’s brands include Hi Inn, Elan Hotel, HanTing Hotel, JI Hotel, Starway Hotel, Orange Hotel, Crystal Orange Hotel, Manxin Hotel, Madison Hotel, Joya Hotel, Blossom House, Ni Hao Hotel, CitiGO Hotel, Steigenberger Hotels & Resorts, MAXX, Jaz in the City, IntercityHotel, Zleep Hotels, Steigenberger Icon and Song Hotels. 

H World Group has an expected revenue and earnings growth rate of 10.4% and 19.4%, respectively, for the current year. The Zacks Consensus Estimate for the current year’s earnings has improved 3.9% over the last 90 days.

Warner Music Group Corp.Zacks Rank #1 Warner Music Group is a music-based content company. WMG’s operating segment consists of Recorded Music and Music Publishing. The Recorded Music segment is involved in the discovery and development of recording artists. The Music Publishing segment owns and acquires rights. WMG operates principally in the United States, the United Kingdom and internationally.

Warner Music Group has an expected revenue and earnings growth rate of 7.6% and more than 100%, respectively, for the current year (ending September 2026). The Zacks Consensus Estimate for the current year’s earnings has improved 8.6% over the last 60 days.

Hasbro, Inc. (HAS) Q1 2026 Earnings Call Transcript