Hasbro (HAS - Free Report) closed at $90.31 in the latest trading session, marking a -2.4% move from the prior day. The stock's change was less than the S&P 500's daily loss of 0.58%. At the same time, the Dow lost 1.18%, and the tech-heavy Nasdaq lost 0.32%.
Shares of the toy maker witnessed a loss of 2.07% over the previous month, beating the performance of the Consumer Discretionary sector with its loss of 2.32%, and underperforming the S&P 500's loss of 0.36%.
Investors will be eagerly watching for the performance of Hasbro in its upcoming earnings disclosure. The company is forecasted to report an EPS of $1.88, showcasing a 11.9% upward movement from the corresponding quarter of the prior year. Alongside, our most recent consensus estimate is anticipating revenue of $1.47 billion, indicating a 6.2% upward movement from the same quarter last year.
Looking at the full year, the Zacks Consensus Estimates suggest analysts are expecting earnings of $6.17 per share and revenue of $5.04 billion. These totals would mark changes of +11.37% and +7.25%, respectively, from last year.
Investors should also take note of any recent adjustments to analyst estimates for Hasbro. These revisions help to show the ever-changing nature of near-term business trends. With this in mind, we can consider positive estimate revisions a sign of optimism about the business outlook.
Our research suggests that these changes in estimates have a direct relationship with upcoming stock price performance. We developed the Zacks Rank to capitalize on this phenomenon. Our system takes these estimate changes into account and delivers a clear, actionable rating model.
Ranging from #1 (Strong Buy) to #5 (Strong Sell), the Zacks Rank system has a proven, outside-audited track record of outperformance, with #1 stocks returning an average of +25% annually since 1988. Over the past month, the Zacks Consensus EPS estimate has shifted 0.23% upward. Right now, Hasbro possesses a Zacks Rank of #3 (Hold).
Looking at valuation, Hasbro is presently trading at a Forward P/E ratio of 14.99. This expresses a premium compared to the average Forward P/E of 11.2 of its industry.
Meanwhile, HAS's PEG ratio is currently 1.59. Comparable to the widely accepted P/E ratio, the PEG ratio also accounts for the company's projected earnings growth. The Toys - Games - Hobbies was holding an average PEG ratio of 1.59 at yesterday's closing price.
The Toys - Games - Hobbies industry is part of the Consumer Discretionary sector. Currently, this industry holds a Zacks Industry Rank of 102, positioning it in the top 42% of all 250+ industries.
The Zacks Industry Rank assesses the vigor of our specific industry groups by computing the average Zacks Rank of the individual stocks incorporated in the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
To follow HAS in the coming trading sessions, be sure to utilize Zacks.com.
Hsbc Holdings PLC increased its position in Hasbro, Inc. (NASDAQ:HAS – Free Report) by 104.5% in the 2nd quarter, according to the company in its most recent filing with the SEC. The fund owned 798,597 shares of the company’s stock after acquiring an additional 408,015 shares during the quarter. Hsbc Holdings PLC owned about 0.57% of Hasbro worth $66,071,000 as of its most recent SEC filing.
A number of other hedge funds and other institutional investors have also added to or reduced their stakes in HAS. CYBER HORNET ETFs LLC bought a new position in Hasbro in the 2nd quarter worth approximately $25,000. University of Texas Texas AM Investment Management Co. purchased a new stake in shares of Hasbro during the fourth quarter worth $27,000. MUFG Securities EMEA plc bought a new position in shares of Hasbro in the second quarter worth $28,000. Thurston Springer Miller Herd & Titak Inc. grew its position in shares of Hasbro by 1,190.0% in the second quarter. Thurston Springer Miller Herd & Titak Inc. now owns 387 shares of the company’s stock valued at $32,000 after purchasing an additional 357 shares in the last quarter. Finally, Cedar Mountain Advisors LLC purchased a new position in shares of Hasbro in the first quarter valued at $37,000. 91.83% of the stock is currently owned by institutional investors.
Hasbro Price Performance Shares of NASDAQ:HAS opened at $92.53 on Tuesday. Hasbro, Inc. has a 52-week low of $69.50 and a 52-week high of $106.98. The firm has a fifty day moving average of $89.28 and a 200 day moving average of $90.80. The firm has a market capitalization of $13.05 billion, a PE ratio of 16.64, a price-to-earnings-growth ratio of 1.59 and a beta of 0.47. The company has a debt-to-equity ratio of 4.16, a quick ratio of 1.46 and a current ratio of 1.66.
Hasbro (NASDAQ:HAS – Get Free Report) last released its quarterly earnings results on Tuesday, July 21st. The company reported $1.28 earnings per share for the quarter, beating analysts’ consensus estimates of $1.16 by $0.12. Hasbro had a return on equity of 141.11% and a net margin of 15.97%.The business had revenue of $1.14 billion for the quarter, compared to the consensus estimate of $1.07 billion. During the same quarter last year, the business posted $1.30 earnings per share. The company’s revenue for the quarter was up 16.2% on a year-over-year basis. As a group, research analysts anticipate that Hasbro, Inc. will post 6.17 EPS for the current fiscal year. Hasbro Announces Dividend The company also recently disclosed a quarterly dividend, which was paid on Wednesday, September 2nd. Investors of record on Wednesday, August 19th were issued a dividend of $0.70 per share. This represents a $2.80 dividend on an annualized basis and a dividend yield of 3.0%. The ex-dividend date of this dividend was Wednesday, August 19th. Hasbro’s dividend payout ratio (DPR) is currently 50.36%.
Insider Activity at Hasbro In other Hasbro news, CFO Gina M. Goetter sold 11,000 shares of the stock in a transaction that occurred on Tuesday, July 28th. The shares were sold at an average price of $95.44, for a total transaction of $1,049,840.00. Following the transaction, the chief financial officer directly owned 88,104 shares in the company, valued at $8,408,645.76. This trade represents a 11.10% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, insider John Hight sold 3,186 shares of Hasbro stock in a transaction that occurred on Thursday, July 30th. The stock was sold at an average price of $93.71, for a total transaction of $298,560.06. Following the transaction, the insider directly owned 67,557 shares in the company, valued at $6,330,766.47. This trade represents a 4.50% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 50,472 shares of company stock worth $4,736,533 in the last quarter. 0.71% of the stock is owned by company insiders.
Analysts Set New Price Targets A number of analysts recently issued reports on HAS shares. Jefferies Financial Group decreased their price objective on Hasbro from $120.00 to $110.00 and set a “buy” rating on the stock in a research note on Thursday, July 16th. Weiss Ratings raised Hasbro from a “sell (d+)” rating to a “hold (c+)” rating in a report on Friday, July 31st. Citigroup reaffirmed a “buy” rating on shares of Hasbro in a report on Thursday, July 23rd. Bank of America decreased their price target on Hasbro from $115.00 to $105.00 and set a “buy” rating on the stock in a research report on Thursday, July 16th. Finally, DA Davidson lowered their price target on shares of Hasbro from $100.00 to $95.00 and set a “neutral” rating on the stock in a report on Wednesday, July 22nd. Twelve investment analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average price target of $109.43.
Get Our Latest Research Report on Hasbro
Hasbro Company Profile (Free Report)
Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.
The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.
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Hasbro (HAS) is rated Buy, driven by Magic: The Gathering's recurring revenue and robust gaming segment growth. Wizards of the Coast and Digital Gaming revenue grew 27%, supporting a projected 12% segment growth and 25.5–27% operating margins. My $130 price target (18x forward EPS) implies 40% upside, reflecting HAS's transition toward higher-margin, franchise-driven earnings.
Key Takeaways Hasbro shares gained 10.8% in three months as Magic strength and cost savings improved operating momentum.Wizards revenues rose 27% as Magic climbed 32%, helping the franchise top $500 million in quarterly sales.Hasbro raised its 2026 outlook to 5-7% revenue growth and a 25-26% adjusted operating margin. Shares of Hasbro, Inc. (HAS - Free Report) have climbed 10.8% in the past three months, reflecting improving investor confidence in the company’s operating momentum. The stock has outperformed the Zacks Toys - Games - Hobbies industry’s 8.9% gain, the Zacks Consumer Discretionary sector’s 0.6% rise and the S&P 500’s 0.7% return over the same period.
Hasbro’s second-quarter fiscal 2026 results benefited from strong momentum in Magic: The Gathering, successful new releases and robust player demand. Wizards of the Coast benefited from strength in tabletop gaming, digital and licensed gaming, expanding distribution and a favorable business mix. Cost-transformation initiatives and supply-chain efficiencies provided additional support to profitability.
However, investor sentiment remains tempered by the impairment associated with Hasbro’s decision to refocus its Digital Games portfolio. Consumer Products profitability has also faced pressure from tariffs, higher input costs, royalties and unfavorable expense timing. Against this backdrop, should investors buy, hold or sell HAS shares?
HAS’ 3-Month Price Performance
Image Source: Zacks Investment Research
Over the past three months, Hasbro has outpaced Six Flags Entertainment Corporation (FUN - Free Report) , whose shares declined 22.7%, and Mattel, Inc. (MAT - Free Report) , which gained 1.9%. However, HAS has lagged JAKKS Pacific, Inc. (JAKK - Free Report) , which rose 16.5% in the same time frame.
HAS’ Digital Impairment, Tariffs and Cyber Disruption Weigh on ResultsDespite strong top-line growth, Hasbro’s second-quarter profitability faced several pressures. A non-cash impairment tied to the refocusing of its Digital Games portfolio weighed on Wizards of the Coast and Digital Gaming profitability. The segment’s operating margin declined to 40.7% from 46.3% a year earlier. At the consolidated level, adjusted operating margin slipped to 24.8% from 25.2%, while adjusted earnings per share declined to $1.28 from $1.30 despite solid revenue growth.
Consumer Products also remained under pressure from higher input costs, royalties, tariffs and the timing of operating expenses. Operational-excellence initiatives helped offset some oil and input-cost inflation, but normal seasonality and entertainment-related mix shifts continued to weigh on profitability.
The unauthorized network-access incident added further pressure by disrupting order processing, shipping and invoicing, particularly within Consumer Products. Hasbro also incurred recovery, forensic and remediation expenses, with some additional costs expected. Geographic performance remained uneven, as strength in North America was offset by weakness in Europe, Asia Pacific and Latin America. Marvel and Star Wars demand provided support, but lower licensing revenues were an offset. Entertainment also remained soft because of the timing of streaming renewals and other content deals, pressuring revenues and operating profit.
Magic Momentum and Broader Brand Strength Drive Robust GrowthMagic: The Gathering remains Hasbro’s strongest growth catalyst. Wizards of the Coast and Digital Gaming revenues increased 27% in the second quarter, driven by 30% growth in Tabletop Gaming, while Magic itself rose 32%. Strong demand for Secrets of Strixhaven and Universes Beyond Marvel Super Heroes helped Magic surpass $500 million in quarterly revenues for the first time. Favorable scale and mix also supported Wizards’ operating profit despite the Digital Games impairment.
Magic’s momentum extends beyond individual releases. The franchise continues to benefit from an expanding player base, broader distribution and higher initial print runs designed to better meet demand. Improved manufacturing and supply-chain execution, along with additional printing capacity, should further support growth.
Digital and licensed gaming offer another growth avenue, with Monopoly Go! contributing $44 million in the second quarter. Hasbro is concentrating digital investments around Magic, Dungeons & Dragons, owned platforms and higher-conviction titles while increasingly using co-development and co-publishing partnerships to improve efficiency. Consumer Products revenues increased 5%, supported by stronger North American demand, favorable retail-order timing and strength in Marvel and Star Wars products. Product innovation, licensing expansion and momentum across Hasbro’s GEM2 categories provided additional support.
Cost Savings, Cash Flow Strength & Raised Outlook Support GrowthHasbro’s operational transformation continues to provide an important offset to inflation and investment spending. The cost-transformation program generated $70 million of savings in the first half, helping adjusted operating profit increase 21% and adjusted operating margin expand 150 basis points.
Cash generation also improved sharply, with first-half operating cash flow rising to $604 million from $209 million. Hasbro used its stronger cash flow to reduce debt, prefund maturities and return $239 million to its shareholders through dividends and share repurchases.
Strong first-half execution prompted management to raise its 2026 outlook. Hasbro now expects revenues to grow 5-7% in constant currency, an adjusted operating margin of 25-26% and adjusted EBITDA of $1.45-$1.50 billion. Wizards remains the key growth engine, while recovering cyber-related sales, holiday innovation and further cost productivity should support Consumer Products in the second half.
Earnings Estimate Revision of HAS StockHAS’ earnings estimates for 2026 and 2027 have trended upward over the past 30 days to $6.18 and $6.56 per share, respectively. The revised estimates imply year-over-year earnings growth of 7.4% and 11.6%, respectively.
Image Source: Zacks Investment Research
In comparison, Mattel’s earnings are projected to decline 6.4% year over year, while earnings for Six Flags Entertainment and JAKKS Pacific are expected to grow 78.9% and 52.5%, respectively.
HAS Stock Trades at a PremiumHAS stock is currently trading at a premium, with a forward 12-month price-to-earnings (P/E) ratio of 14.64, as shown in the chart below. The premium valuation reflects investor expectations surrounding the continued strength of Magic, improving Consumer Products trends, cost efficiencies and stronger cash generation. However, the premium also leaves less room for execution setbacks. Digital Gaming investment and impairment-related concerns, Consumer Products margin pressure, tariffs and lingering costs associated with the cyber incident remain important risks.
HAS P/E Ratio (Forward 12 Months)
Image Source: Zacks Investment Research
ConclusionHasbro’s growth outlook is supported by exceptional momentum in Magic: The Gathering, broader Wizards of the Coast strength, improving Consumer Products revenues and continued expansion of digital and licensing opportunities. Cost-transformation initiatives, stronger cash flow and the raised 2026 outlook add further support, while upward earnings estimate revisions reinforce improving fundamentals.
Nonetheless, several challenges warrant caution. Consumer Products profitability remains pressured by tariffs, higher input costs and royalties, while the Digital Games impairment highlights execution risks associated with Hasbro’s gaming investments. The company also continues to navigate cyber-related costs and weakness in Entertainment. Following the recent share-price rally, HAS’ premium valuation suggests that some of the improving fundamentals are already reflected in the stock. The combination of strong growth drivers and lingering margin and execution risks supports a hold stance rather than an aggressive entry at current levels.
HAS stock currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Bank of Nova Scotia bought a new position in shares of Hasbro, Inc. (NASDAQ:HAS – Free Report) in the second quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The firm bought 127,197 shares of the company’s stock, valued at approximately $10,505,000. Bank of Nova Scotia owned 0.09% of Hasbro as of its most recent SEC filing.
Other hedge funds and other institutional investors also recently modified their holdings of the company. University of Texas Texas AM Investment Management Co. purchased a new stake in shares of Hasbro during the fourth quarter worth $27,000. CYBER HORNET ETFs LLC bought a new stake in shares of Hasbro during the 2nd quarter valued at $25,000. MUFG Securities EMEA plc bought a new stake in shares of Hasbro during the 2nd quarter valued at $28,000. Thurston Springer Miller Herd & Titak Inc. lifted its holdings in Hasbro by 1,190.0% during the 2nd quarter. Thurston Springer Miller Herd & Titak Inc. now owns 387 shares of the company’s stock worth $32,000 after purchasing an additional 357 shares in the last quarter. Finally, Cedar Mountain Advisors LLC purchased a new stake in Hasbro during the 1st quarter worth about $37,000. Institutional investors own 91.83% of the company’s stock.
Insider Transactions at Hasbro In other news, CFO Gina M. Goetter sold 11,000 shares of the stock in a transaction dated Tuesday, July 28th. The stock was sold at an average price of $95.44, for a total transaction of $1,049,840.00. Following the transaction, the chief financial officer directly owned 88,104 shares in the company, valued at approximately $8,408,645.76. This represents a 11.10% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Elizabeth Hamren sold 1,975 shares of the firm’s stock in a transaction dated Friday, August 7th. The shares were sold at an average price of $92.84, for a total value of $183,359.00. Following the transaction, the director directly owned 9,896 shares in the company, valued at approximately $918,744.64. This represents a 16.64% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 45,415 shares of company stock valued at $4,260,164 over the last 90 days. Company insiders own 0.71% of the company’s stock.
Wall Street Analysts Forecast Growth A number of research analysts have weighed in on the company. BNP Paribas Exane reduced their target price on Hasbro from $117.00 to $114.00 and set an “outperform” rating for the company in a report on Wednesday, July 15th. JPMorgan Chase & Co. cut their price objective on shares of Hasbro from $125.00 to $111.00 and set an “overweight” rating for the company in a research report on Wednesday, July 22nd. Roth Capital reaffirmed a “buy” rating on shares of Hasbro in a report on Wednesday, July 22nd. DA Davidson lowered their target price on shares of Hasbro from $100.00 to $95.00 and set a “neutral” rating on the stock in a research note on Wednesday, July 22nd. Finally, Jefferies Financial Group cut their price target on shares of Hasbro from $120.00 to $110.00 and set a “buy” rating for the company in a report on Thursday, July 16th. Twelve investment analysts have rated the stock with a Buy rating and four have issued a Hold rating to the company’s stock. According to data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus target price of $109.43. Check Out Our Latest Research Report on Hasbro
Hasbro Price Performance HAS stock opened at $95.41 on Tuesday. The firm has a 50 day simple moving average of $87.33 and a two-hundred day simple moving average of $91.23. The stock has a market cap of $13.46 billion, a PE ratio of 17.16, a P/E/G ratio of 1.71 and a beta of 0.47. Hasbro, Inc. has a one year low of $69.50 and a one year high of $106.98. The company has a debt-to-equity ratio of 4.16, a current ratio of 1.66 and a quick ratio of 1.46.
Hasbro (NASDAQ:HAS – Get Free Report) last posted its quarterly earnings data on Tuesday, July 21st. The company reported $1.28 earnings per share for the quarter, beating the consensus estimate of $1.16 by $0.12. The firm had revenue of $1.14 billion for the quarter, compared to analysts’ expectations of $1.07 billion. Hasbro had a net margin of 15.97% and a return on equity of 141.11%. The business’s quarterly revenue was up 16.2% on a year-over-year basis. During the same quarter last year, the company posted $1.30 EPS. On average, analysts predict that Hasbro, Inc. will post 6.15 EPS for the current fiscal year.
Hasbro Announces Dividend The company also recently disclosed a quarterly dividend, which will be paid on Wednesday, September 2nd. Stockholders of record on Wednesday, August 19th will be issued a $0.70 dividend. This represents a $2.80 dividend on an annualized basis and a dividend yield of 2.9%. The ex-dividend date is Wednesday, August 19th. Hasbro’s dividend payout ratio is presently 50.36%.
About Hasbro (Free Report)
Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.
The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.
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Optimus Prime, one of the key characters featured in the new Transformers: The Movie 40th Anniversary trading card set coming from Upper Deck in September, 2026.
Courtesy of Hasbro/Upper Deck
Upper Deck and Hasbro (NASDAQ: HAS) are entering into a multiyear global licensing partnership to produce trading cards and tabletop games around iconic IPs including Transformers, GI Joe, Power Rangers, M.A.S.K. and Jem and the Holograms, according to an announcement from the companies today. Terms and length of the deal were not disclosed. The first product of the partnership is a set of trading cards celebrating the 40th anniversary of Transformers: The Movie, scheduled to drop exclusively at Target stores in mid-September.
Jason Masherah, President, Upper Deck
Courtesy of Upper Deck
“Hasbro is one of the most recognizable brands in the world and has shaped generations of fans and pop culture storytelling,” said Jason Masherah, President of Upper Deck. “The characters and universes they’ve created represent lasting connections to stories that have been cherished for decades. Our goal with this collaboration is to create trading card experiences that honor the franchise legacies while giving fans new ways to engage with the titles they love.”
“Choosing to collaborate with Upper Deck opens the door to premium trading cards that commemorate the properties fans have loved for generations,” said Marianne James, Senior Vice President, Global Licensing at Hasbro.
Upper Deck, a privately-held company based in Carlsbad, CA, already holds numerous licenses for both pop culture and sports properties as well as its own IP, and is poised to expand its footprint in the booming hobby and collectibles space. Analysts estimate the global trading card market is valued at approximately $15.8 billion and is projected to expand at a CAGR of 6.5-10% through 2031. US toy industry dollar sales grew 17% YOY in the first half of 2026 (its strongest first-half performance in six years), with Circana citing trading cards, collectibles, licensed products, and fandom-driven play as key growth drivers
“We’ve been highly focused on the entertainment sector if you look at what we’ve done with Marvel, Disney, DC, Alien, Harry Potter, and videogame properties like Halo and Blizzard,” Masherah said in a phone interview earlier this week. “Hasbro is really like a crown jewel when you think of how many people grew up with Transformers, GI Joe and Power Rangers.”
Megatron, one of the Transformers featured in the upcoming collectible card packs dropping in September.
Courtesy of Upper Deck/Hasbro
Masherah says fans have been waiting decades in some cases for trading cards of popular Hasbro titles, and both companies see an opportunity to reach both younger fans and more seasoned collectors. Upper Deck has also been looking at ways to blend digital and physical collectibles, but Masherah says they are still figuring out a strategy around ePacks. For the moment, they are focusing on card sets available at retail.
According to the announcement, the first product of the partnership is a set of cards marking the debut of Transformers: The Movie in 1986, featuring an 80s aesthetic. The “Gen 1” Transformers set will include a highly limited card signed by original Optimus Prime voice actor Peter Cullen.
The initial drop is exclusively to Target, but Masherah says a larger 100-card Transformers: The Movie 40th Anniversary set will release to hobby and card shops across the country later this year. That set will feature characters and themes using the retro 80s style Fleer branding to match the nostalgic anniversary celebration. Upper Deck acquired Fleer in 2005.
Inserts include “From Screen to Page” themed around artwork from the 20th anniversary IDW comic series, “More Than Meets the Eye” flip lenticular cards that showcase characters in both robot mode and vehicle mode, and “Instruments of Destruction” 3D lenticular cards that highlight the Decepticons and other villains from the film. The set also features autograph cards from select voice actors, including, according to Masherah, Frank Welker.
Blaster, one of the Transformers, part of the retro-themed card set using vintage Fleer branding, forthcoming later in 2026 from Upper Deck under license from Hasbro.
Courtesy of Upper Deck
Masherah also expressed enthusiasm for the opportunity to develop trading card games based on the Hasbro properties. Upper Deck has been gaining traction in the space with TCGs based on its Legendary game architecture.
“We’re still in discussions with Hasbro on the gaming side,” he said. “We are submitting proposals to them on a variety of different types of games. Our team is dying to do Legendary.”
Licensing its IPs to an outside game developer like Upper Deck is an interesting strategic choice for the company. Hasbro owns Wizards of the Coast, makers of the market-leading Magic: The Gathering, which generated over $1 billion in revenue during the first six months of 2026.
“Hasbro’s internal capabilities and licensing partnerships play complementary roles,” said James. “Our franchise-first approach brings together the right expertise for each opportunity, and Upper Deck’s strength in premium collectibles and established collector relationships makes it a strong partner to deliver distinctive, authentic products for fans.”
Algert Global LLC reduced its stake in shares of Hasbro, Inc. (NASDAQ:HAS – Free Report) by 83.3% during the 2nd quarter, according to its most recent 13F filing with the SEC. The firm owned 44,030 shares of the company’s stock after selling 220,070 shares during the period. Algert Global LLC’s holdings in Hasbro were worth $3,636,000 as of its most recent filing with the SEC.
Other institutional investors have also recently bought and sold shares of the company. University of Texas Texas AM Investment Management Co. bought a new position in shares of Hasbro during the fourth quarter worth about $27,000. CYBER HORNET ETFs LLC acquired a new stake in Hasbro in the 2nd quarter valued at approximately $25,000. MUFG Securities EMEA plc bought a new stake in Hasbro in the 2nd quarter valued at approximately $28,000. Thurston Springer Miller Herd & Titak Inc. lifted its stake in Hasbro by 1,190.0% in the 2nd quarter. Thurston Springer Miller Herd & Titak Inc. now owns 387 shares of the company’s stock valued at $32,000 after acquiring an additional 357 shares in the last quarter. Finally, Cedar Mountain Advisors LLC acquired a new position in Hasbro during the 1st quarter worth approximately $37,000. Institutional investors own 91.83% of the company’s stock.
Hasbro Stock Performance Shares of HAS stock opened at $94.23 on Friday. Hasbro, Inc. has a 52 week low of $69.50 and a 52 week high of $106.98. The company has a market capitalization of $13.29 billion, a price-to-earnings ratio of 16.95, a PEG ratio of 1.72 and a beta of 0.47. The company has a 50-day simple moving average of $88.20 and a 200 day simple moving average of $91.26. The company has a debt-to-equity ratio of 4.16, a quick ratio of 1.46 and a current ratio of 1.66.
Hasbro (NASDAQ:HAS – Get Free Report) last posted its quarterly earnings data on Tuesday, July 21st. The company reported $1.28 earnings per share for the quarter, topping the consensus estimate of $1.16 by $0.12. Hasbro had a return on equity of 141.11% and a net margin of 15.97%.The firm had revenue of $1.14 billion for the quarter, compared to analysts’ expectations of $1.07 billion. During the same quarter last year, the business earned $1.30 EPS. The company’s quarterly revenue was up 16.2% compared to the same quarter last year. On average, sell-side analysts predict that Hasbro, Inc. will post 6.15 earnings per share for the current year. Hasbro Dividend Announcement The business also recently disclosed a quarterly dividend, which will be paid on Wednesday, September 2nd. Shareholders of record on Wednesday, August 19th will be issued a $0.70 dividend. The ex-dividend date of this dividend is Wednesday, August 19th. This represents a $2.80 annualized dividend and a yield of 3.0%. Hasbro’s payout ratio is currently 50.36%.
Wall Street Analyst Weigh In A number of analysts have recently issued reports on HAS shares. Jefferies Financial Group lowered their price objective on shares of Hasbro from $120.00 to $110.00 and set a “buy” rating on the stock in a report on Thursday, July 16th. DA Davidson reduced their target price on shares of Hasbro from $100.00 to $95.00 and set a “neutral” rating for the company in a report on Wednesday, July 22nd. Argus raised their target price on shares of Hasbro from $90.00 to $105.00 and gave the company a “buy” rating in a research report on Thursday, July 23rd. Wall Street Zen lowered shares of Hasbro from a “buy” rating to a “hold” rating in a research note on Saturday, August 1st. Finally, BNP Paribas Exane cut their price target on shares of Hasbro from $117.00 to $114.00 and set an “outperform” rating on the stock in a research report on Wednesday, July 15th. Twelve investment analysts have rated the stock with a Buy rating and four have issued a Hold rating to the stock. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $109.43.
Read Our Latest Research Report on HAS
Insider Buying and Selling In other Hasbro news, insider John Hight sold 3,186 shares of the firm’s stock in a transaction dated Thursday, July 30th. The shares were sold at an average price of $93.71, for a total value of $298,560.06. Following the transaction, the insider directly owned 67,557 shares of the company’s stock, valued at $6,330,766.47. This trade represents a 4.50% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, insider Timothy J. Kilpin sold 20,000 shares of the business’s stock in a transaction that occurred on Tuesday, July 28th. The shares were sold at an average price of $93.12, for a total transaction of $1,862,400.00. Following the completion of the transaction, the insider owned 54,229 shares of the company’s stock, valued at $5,049,804.48. The trade was a 26.94% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last quarter, insiders have sold 45,415 shares of company stock valued at $4,260,164. 0.71% of the stock is owned by insiders.
Hasbro Profile (Free Report)
Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.
The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.
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Canada Pension Plan Investment Board acquired a new position in shares of Hasbro, Inc. (NASDAQ:HAS – Free Report) in the second quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor acquired 109,100 shares of the company’s stock, valued at approximately $9,011,000. Canada Pension Plan Investment Board owned approximately 0.08% of Hasbro at the end of the most recent reporting period.
Other institutional investors and hedge funds have also added to or reduced their stakes in the company. Huntington National Bank grew its stake in shares of Hasbro by 10.2% during the fourth quarter. Huntington National Bank now owns 1,233 shares of the company’s stock worth $101,000 after buying an additional 114 shares during the last quarter. Marathon Mission Inc. increased its holdings in shares of Hasbro by 1.4% during the second quarter. Marathon Mission Inc. now owns 9,152 shares of the company’s stock worth $756,000 after buying an additional 128 shares in the last quarter. Severin Investments LLC lifted its stake in shares of Hasbro by 3.1% in the 1st quarter. Severin Investments LLC now owns 4,595 shares of the company’s stock valued at $430,000 after acquiring an additional 137 shares during the last quarter. Root Financial Partners LLC lifted its stake in shares of Hasbro by 21.3% in the 1st quarter. Root Financial Partners LLC now owns 780 shares of the company’s stock valued at $73,000 after acquiring an additional 137 shares during the last quarter. Finally, United Capital Financial Advisors LLC boosted its holdings in shares of Hasbro by 2.2% during the 3rd quarter. United Capital Financial Advisors LLC now owns 6,500 shares of the company’s stock valued at $493,000 after acquiring an additional 139 shares in the last quarter. Institutional investors own 91.83% of the company’s stock.
Insiders Place Their Bets In other news, insider John Hight sold 3,186 shares of Hasbro stock in a transaction on Thursday, July 30th. The shares were sold at an average price of $93.71, for a total value of $298,560.06. Following the completion of the sale, the insider owned 67,557 shares in the company, valued at $6,330,766.47. The trade was a 4.50% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. Also, insider Timothy J. Kilpin sold 20,000 shares of the business’s stock in a transaction on Tuesday, July 28th. The shares were sold at an average price of $93.12, for a total transaction of $1,862,400.00. Following the transaction, the insider owned 54,229 shares in the company, valued at $5,049,804.48. The trade was a 26.94% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold a total of 45,415 shares of company stock valued at $4,260,164 over the last 90 days. 0.71% of the stock is currently owned by corporate insiders.
Hasbro Stock Performance HAS stock opened at $94.23 on Friday. The firm has a market cap of $13.29 billion, a PE ratio of 16.95, a price-to-earnings-growth ratio of 1.72 and a beta of 0.47. The company has a current ratio of 1.66, a quick ratio of 1.46 and a debt-to-equity ratio of 4.16. The stock has a 50-day moving average price of $88.20 and a 200-day moving average price of $91.26. Hasbro, Inc. has a 1-year low of $69.50 and a 1-year high of $106.98. Hasbro (NASDAQ:HAS – Get Free Report) last announced its earnings results on Tuesday, July 21st. The company reported $1.28 EPS for the quarter, beating the consensus estimate of $1.16 by $0.12. Hasbro had a return on equity of 141.11% and a net margin of 15.97%.The company had revenue of $1.14 billion for the quarter, compared to analyst estimates of $1.07 billion. During the same quarter in the prior year, the company earned $1.30 EPS. The firm’s revenue for the quarter was up 16.2% compared to the same quarter last year. As a group, equities research analysts expect that Hasbro, Inc. will post 6.18 earnings per share for the current year.
Hasbro Announces Dividend The firm also recently declared a quarterly dividend, which will be paid on Wednesday, September 2nd. Shareholders of record on Wednesday, August 19th will be paid a $0.70 dividend. The ex-dividend date of this dividend is Wednesday, August 19th. This represents a $2.80 annualized dividend and a yield of 3.0%. Hasbro’s payout ratio is 50.36%.
Analyst Ratings Changes A number of equities research analysts recently weighed in on HAS shares. JPMorgan Chase & Co. lowered their target price on Hasbro from $125.00 to $111.00 and set an “overweight” rating for the company in a report on Wednesday, July 22nd. Wells Fargo & Company lifted their price target on Hasbro from $85.00 to $90.00 and gave the company an “equal weight” rating in a research note on Thursday, August 20th. Wall Street Zen lowered Hasbro from a “buy” rating to a “hold” rating in a research note on Saturday, August 1st. BNP Paribas Exane lowered their price objective on Hasbro from $117.00 to $114.00 and set an “outperform” rating for the company in a research note on Wednesday, July 15th. Finally, Morgan Stanley raised their price objective on shares of Hasbro from $122.00 to $123.00 and gave the company an “overweight” rating in a report on Thursday, May 14th. Twelve equities research analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the company’s stock. According to data from MarketBeat.com, Hasbro currently has a consensus rating of “Moderate Buy” and a consensus price target of $109.43.
Get Our Latest Stock Analysis on HAS
Hasbro Company Profile (Free Report)
Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.
The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.
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Key Takeaways Hasbro's MAGIC revenues jumped 32% in Q2, fueled by strong demand and expanding distribution.Marvel became MAGIC's fastest set to reach $300 million, while Hobbit offers another growth catalyst.Hasbro raised its Wizards outlook, expecting low-double-digit revenue growth for the full year. Hasbro, Inc. (HAS - Free Report) is seeing strong momentum in its Wizards business, led by MAGIC: THE GATHERING. The franchise delivered a 32% revenue increase in the second quarter and more than 34% growth in the first half, helping Wizards revenues jump 27% to $664 million.
The momentum could extend beyond the current quarter, although comparisons will become tougher. The Marvel Super Heroes set achieved record day-one and first-month revenues and became the fastest MAGIC set to reach $300 million. Strong sell-through and reorders suggest demand is not merely the result of loading inventory into distribution channels.
The upcoming Hobbit release offers another catalyst, but investors should temper expectations. Management said it will be a significant release, though smaller than Marvel in terms of SKUs and card count. Therefore, its contribution is unlikely to match the scale of the Marvel launch.
Still, Hasbro sees several structural growth drivers. New-player additions, re-engagement of lapsed players and double-digit distribution growth are strengthening the MAGIC flywheel. The company also expects three first-party and three Universes Beyond sets in 2027, supporting a healthy release pipeline.
Hasbro has raised its full-year outlook, now expecting Wizards revenues to grow in the low-double-digit range. With MAGIC’s player base and distribution expanding, Marvel and Hobbit could help sustain momentum, although the magnitude will vary by release.
HAS Faces Competition From MAT and JAKKMattel (MAT - Free Report) remains a key competitor to Hasbro in toys, games and entertainment, with well-known franchises such as Barbie, Hot Wheels and UNO. Its ability to monetize popular brands across toys, games, licensing and entertainment creates competition for consumer attention and retail space. Mattel’s established gaming portfolio also overlaps with Hasbro’s efforts to expand MAGIC beyond traditional hobby channels.
JAKKS Pacific (JAKK - Free Report) is another publicly traded rival with exposure to licensed entertainment properties and toy categories. Its strategy of developing products around recognizable characters and franchises places JAKKS Pacific in competition with Hasbro for consumer spending, particularly as entertainment-driven toys continue to gain traction.
Hasbro, however, has a differentiated growth engine in MAGIC. Management highlighted rising new-player additions, returning lapsed players and double-digit distribution growth as key drivers of the franchise’s durability.
HAS’ Stock Price Performance & Valuation TrendShares of this games and toys manufacturer have gained 17.5% in the past year, outperforming the Zacks Toys - Games - Hobbies industry and the broader Consumer Discretionary sector, but underperforming the S&P 500 Index.
Price Performance
Image Source: Zacks Investment Research
HAS stock is currently trading at a premium to its industry peers, with a forward 12-month price-to-earnings (P/E) ratio of 14.55, as shown in the chart below.
P/E (F12M)
Image Source: Zacks Investment Research
Earnings Estimate Revision of HASHAS’ earnings estimates for 2026 and 2027 have trended upward in the past 30 days to $6.15 and $6.56 per share, respectively. The revised estimates for 2026 and 2027 imply year-over-year growth of 11% and 6.7%, respectively.
Image Source: Zacks Investment Research
HAS currently carries a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
It has been about a month since the last earnings report for Hasbro (HAS - Free Report) . Shares have added about 4.8% in that time frame, outperforming the S&P 500.
Will the recent positive trend continue leading up to its next earnings release, or is Hasbro due for a pullback? Before we dive into how investors and analysts have reacted as of late, let's take a quick look at its latest earnings report in order to get a better handle on the important catalysts.
Hasbro Q2 Earnings Beat Estimates on Wizards Growth, FY26 View RaisedHasbro reported second-quarter fiscal 2026 results, with earnings and revenues beating the Zacks Consensus Estimate. The top line increased year over year, while the bottom line declined from the previous year.
The quarter benefited from record performance at Wizards of the Coast, led by Magic: The Gathering, along with growth in Consumer Products and a favorable business mix. However, higher tariff costs, disruption related to unauthorized network access, increased operating expenses and weakness in the Entertainment segment partly offset these gains.
HAS’ Q2 Earnings & RevenuesIn second-quarter fiscal 2026, HAS reported adjusted earnings of $1.28 per share, which declined 1.5% year over year but surpassed the consensus mark of $1.17 by 9.4%.
Net revenues increased 16.2% year over year to $1.14 billion and topped the consensus estimate of $1.05 billion by 8.9%.
Hasbro’s Wizards Segment Powers GrowthWizards of the Coast and Digital Gaming revenues increased 27% year over year to $663.8 million. The segment’s performance was driven by strength in Magic: The Gathering and continued growth across digital and licensed gaming. Our model predicted the segment’s revenues to be $564 million.
Operating profit increased 12% to $270 million, while margin declined to 40.7% from 46.3% due to higher investments and a $56 million digital games impairment.
HAS’ Consumer Products Results Stay MixedConsumer Products revenues increased 5% year over year to $463 million despite disruption from unauthorized network access. Growth was supported by Star Wars, Marvel and broader category momentum. Our model predicted the segment’s revenues to be $453.7 million.
The segment posted an adjusted operating loss of $7.5 million versus an adjusted operating profit of $1.2 million a year ago, pressured by tariffs, an unfavorable mix, higher costs and seasonality.
Hasbro’s Entertainment Segment Faces Timing PressureEntertainment revenues declined 20% year over year to $12.8 million, reflecting the nature and timing of deals. Our model predicted the segment’s revenues to be $19.1 million.
Adjusted operating profit declined 15% to $8.6 million. Despite the lower profit, the adjusted operating margin expanded to 67.2% from 63.1%, supported by the mix of recognized deals.
HAS’ Profitability Reflects Volume and Mix BenefitsAdjusted operating profit increased 14% year over year to $282.2 million, driven by higher sales volume and favorable business mix. Adjusted EBITDA rose 9.4% to $330 million. Our estimate for the metric was $300.7 million.
The adjusted operating margin declined 40 basis points to 24.8% from 25.2%. Benefits from volume, mix, royalties and cost savings were offset by higher operating expenses, changes in the gross-to-net sales rate and nonrecurring items.
Hasbro’s Balance Sheet and Capital AllocationCash and cash equivalents were $880.5 million at quarter-end, up from $546.9 million a year earlier. Short-term investments totaled $497.7 million, while inventories declined to $353.2 million from $417.1 million. Long-term debt decreased to $3.04 billion from $3.32 billion.
Hasbro returned $133 million to its shareholders through dividends and share repurchases during the quarter and deployed $55 million toward debt reduction. The company paid $99 million in dividends and declared a quarterly dividend of 70 cents per share.
HAS Raises FY26 OutlookManagement now expects fiscal 2026 revenues to increase 5-7% in constant currency, up from its prior projection of 3-5% growth.
The adjusted operating margin is expected to be 25-26%, compared with the previous forecast of 24-25%. Adjusted EBITDA is projected between $1.45 billion and $1.50 billion, up from the earlier range of $1.40 billion to $1.45 billion.
Hasbro intends to continue investing in its core businesses, returning capital through dividends and share repurchases, and reducing debt.
How Have Estimates Been Moving Since Then?In the past month, investors have witnessed a downward trend in estimates review.
VGM ScoresAt this time, Hasbro has a nice Growth Score of B, though it is lagging a lot on the Momentum Score front with an F. However, the stock has a grade of C on the value side, putting it in the middle 20% for value investors.
Overall, the stock has an aggregate VGM Score of C. If you aren't focused on one strategy, this score is the one you should be interested in.
OutlookEstimates have been broadly trending downward for the stock, and the magnitude of these revisions indicates a downward shift. Interestingly, Hasbro has a Zacks Rank #2 (Buy). We expect an above average return from the stock in the next few months.
Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?
Let's take a look at what these Wall Street heavyweights have to say about Hasbro (HAS - Free Report) before we discuss the reliability of brokerage recommendations and how to use them to your advantage.
Hasbro currently has an average brokerage recommendation (ABR) of 1.40, on a scale of 1 to 5 (Strong Buy to Strong Sell), calculated based on the actual recommendations (Buy, Hold, Sell, etc.) made by 15 brokerage firms. An ABR of 1.40 approximates between Strong Buy and Buy.
Of the 15 recommendations that derive the current ABR, 12 are Strong Buy, representing 80% of all recommendations.
Brokerage Recommendation Trends for HAS
Check price target & stock forecast for Hasbro here>>>
The ABR suggests buying Hasbro, but making an investment decision solely on the basis of this information might not be a good idea. According to several studies, brokerage recommendations have little to no success guiding investors to choose stocks with the most potential for price appreciation.
Do you wonder why? As a result of the vested interest of brokerage firms in a stock they cover, their analysts tend to rate it with a strong positive bias. According to our research, brokerage firms assign five "Strong Buy" recommendations for every "Strong Sell" recommendation.
This means that the interests of these institutions are not always aligned with those of retail investors, giving little insight into the direction of a stock's future price movement. It would therefore be best to use this information to validate your own analysis or a tool that has proven to be highly effective at predicting stock price movements.
With an impressive externally audited track record, our proprietary stock rating tool, the Zacks Rank, which classifies stocks into five groups, ranging from Zacks Rank #1 (Strong Buy) to Zacks Rank #5 (Strong Sell), is a reliable indicator of a stock's near-term price performance. So, validating the Zacks Rank with ABR could go a long way in making a profitable investment decision.
ABR Should Not Be Confused With Zacks RankIn spite of the fact that Zacks Rank and ABR both appear on a scale from 1 to 5, they are two completely different measures.
Broker recommendations are the sole basis for calculating the ABR, which is typically displayed in decimals (such as 1.28). The Zacks Rank, on the other hand, is a quantitative model designed to harness the power of earnings estimate revisions. It is displayed in whole numbers -- 1 to 5.
Analysts employed by brokerage firms have been and continue to be overly optimistic with their recommendations. Since the ratings issued by these analysts are more favorable than their research would support because of the vested interest of their employers, they mislead investors far more often than they guide.
On the other hand, earnings estimate revisions are at the core of the Zacks Rank. And empirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock price movements.
Furthermore, the different grades of the Zacks Rank are applied proportionately across all stocks for which brokerage analysts provide earnings estimates for the current year. In other words, at all times, this tool maintains a balance among the five ranks it assigns.
Another key difference between the ABR and Zacks Rank is freshness. The ABR is not necessarily up-to-date when you look at it. But, since brokerage analysts keep revising their earnings estimates to account for a company's changing business trends, and their actions get reflected in the Zacks Rank quickly enough, it is always timely in indicating future price movements.
Is HAS Worth Investing In?Looking at the earnings estimate revisions for Hasbro, the Zacks Consensus Estimate for the current year has increased 1.9% over the past month to $6.15.
Analysts' growing optimism over the company's earnings prospects, as indicated by strong agreement among them in revising EPS estimates higher, could be a legitimate reason for the stock to soar in the near term.
The size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, has resulted in a Zacks Rank #2 (Buy) for Hasbro. You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>>
Therefore, the Buy-equivalent ABR for Hasbro may serve as a useful guide for investors.
Hasbro (HAS - Free Report) could be a solid addition to your portfolio given its recent upgrade to a Zacks Rank #2 (Buy). This upgrade primarily reflects an upward trend in earnings estimates, which is one of the most powerful forces impacting stock prices.
The Zacks rating relies solely on a company's changing earnings picture. It tracks EPS estimates for the current and following years from the sell-side analysts covering the stock through a consensus measure -- the Zacks Consensus Estimate.
The power of a changing earnings picture in determining near-term stock price movements makes the Zacks rating system highly useful for individual investors, since it can be difficult to make decisions based on rating upgrades by Wall Street analysts. These are mostly driven by subjective factors that are hard to see and measure in real time.
Therefore, the Zacks rating upgrade for Hasbro basically reflects positivity about its earnings outlook that could translate into buying pressure and an increase in its stock price.
Most Powerful Force Impacting Stock PricesThe change in a company's future earnings potential, as reflected in earnings estimate revisions, and the near-term price movement of its stock are proven to be strongly correlated. That's partly because of the influence of institutional investors that use earnings and earnings estimates for calculating the fair value of a company's shares. An increase or decrease in earnings estimates in their valuation models simply results in higher or lower fair value for a stock, and institutional investors typically buy or sell it. Their transaction of large amounts of shares then leads to price movement for the stock.
Fundamentally speaking, rising earnings estimates and the consequent rating upgrade for Hasbro imply an improvement in the company's underlying business. Investors should show their appreciation for this improving business trend by pushing the stock higher.
Harnessing the Power of Earnings Estimate RevisionsAs empirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock movements, tracking such revisions for making an investment decision could be truly rewarding. Here is where the tried-and-tested Zacks Rank stock-rating system plays an important role, as it effectively harnesses the power of earnings estimate revisions.
The Zacks Rank stock-rating system, which uses four factors related to earnings estimates to classify stocks into five groups, ranging from Zacks Rank #1 (Strong Buy) to Zacks Rank #5 (Strong Sell), has an impressive externally-audited track record, with Zacks Rank #1 stocks generating an average annual return of +25% since 1988. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here >>>> .
Earnings Estimate Revisions for HasbroThis toy maker is expected to earn $6.15 per share for the fiscal year ending December 2026, which represents no year-over-year change.
Analysts have been steadily raising their estimates for Hasbro. Over the past three months, the Zacks Consensus Estimate for the company has increased 6%.
Bottom LineUnlike the overly optimistic Wall Street analysts whose rating systems tend to be weighted toward favorable recommendations, the Zacks rating system maintains an equal proportion of "buy" and "sell" ratings for its entire universe of more than 4,000 stocks at any point in time. Irrespective of market conditions, only the top 5% of the Zacks-covered stocks get a "Strong Buy" rating and the next 15% get a "Buy" rating. So, the placement of a stock in the top 20% of the Zacks-covered stocks indicates its superior earnings estimate revision feature, making it a solid candidate for producing market-beating returns in the near term.
You can learn more about the Zacks Rank here >>>
The upgrade of Hasbro to a Zacks Rank #2 positions it in the top 20% of the Zacks-covered stocks in terms of estimate revisions, implying that the stock might move higher in the near term.
Hasbro reported terrific earnings last month -- then seemingly ushered Wizards of the Coast President John Hight to the exits after canceling "several" of his video games. But Hight's Wizards of the Coast division was responsible for most of Hasbro's growth.
Li Ning (OTCMKTS:LNNGF – Get Free Report) and Hasbro (NASDAQ:HAS – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, risk, dividends, valuation and earnings.
Earnings and Valuation This table compares Li Ning and Hasbro”s top-line revenue, earnings per share (EPS) and valuation.
Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Li Ning N/A N/A N/A ($0.56) -3.37 Hasbro $4.97 billion 2.75 -$322.40 million $5.56 17.45 Li Ning has higher earnings, but lower revenue than Hasbro. Li Ning is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.
Institutional & Insider Ownership 20.9% of Li Ning shares are owned by institutional investors. Comparatively, 91.8% of Hasbro shares are owned by institutional investors. 0.7% of Hasbro shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
Profitability This table compares Li Ning and Hasbro’s net margins, return on equity and return on assets.
Net Margins Return on Equity Return on Assets Li Ning N/A N/A N/A Hasbro 15.97% 141.11% 14.72% Analyst Ratings This is a summary of recent ratings and recommmendations for Li Ning and Hasbro, as reported by MarketBeat.com.
Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Li Ning 0 0 0 0 0.00 Hasbro 0 4 12 0 2.75 Hasbro has a consensus target price of $109.07, indicating a potential upside of 12.40%. Given Hasbro’s stronger consensus rating and higher probable upside, analysts plainly believe Hasbro is more favorable than Li Ning.
Summary Hasbro beats Li Ning on 11 of the 11 factors compared between the two stocks.
About Li Ning (Get Free Report)
Li Ning Company Limited, a sports brand company, engages in the research and development, design, manufacture, marketing, distribution, and retail of sporting goods in the People's Republic of China. The company offers sporting goods, including professional and leisure footwear, apparel, equipment, and accessories under the LI-NING brand. It also develops, manufactures, markets, distributes, and/or sells outdoor sports products under the AIGLE brand; table tennis products under the Double Happiness brand name; fashionable fitness products for dance and yoga under the Danskin brand; and badminton products under the Kason brand name. The company also provides brand licensing, administrative, and property management services. It operates conventional stores, flagship stores, China LI-NING stores, LI-NING 1990 stores, factory outlets, and multi-brand stores under the LI-NING brand. The company was founded in 1990 and is headquartered in Beijing, the People's Republic of China.
About Hasbro (Get Free Report)
Hasbro, Inc., together with its subsidiaries, operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company operates through Consumer Products; Wizards of the Coast and Digital Gaming; Entertainment; and Corporate and Other segments. The Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. Its toys and games include action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, games, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. The Wizards of the Coast and Digital Gaming segment engages in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games. The Entertainment segment engages in the development, production, and sale of entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as e-commerce retailers; and directly to customers through its e-commerce websites under the MAGIC: THE GATHERING, Hasbro Gaming, PLAY-DOH, NERF, TRANSFORMERS, DUNGEONS & DRAGONS, PEPPA PIG, and other brand names. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.
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Empowered Funds LLC increased its holdings in Hasbro, Inc. (NASDAQ:HAS – Free Report) by 80.7% during the first quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 31,625 shares of the company’s stock after purchasing an additional 14,125 shares during the quarter. Empowered Funds LLC’s holdings in Hasbro were worth $2,960,000 at the end of the most recent quarter.
Several other institutional investors and hedge funds have also added to or reduced their stakes in the business. Vanguard Group Inc. lifted its position in shares of Hasbro by 2.7% during the 4th quarter. Vanguard Group Inc. now owns 16,976,679 shares of the company’s stock valued at $1,392,088,000 after acquiring an additional 453,038 shares during the last quarter. State Street Corp grew its holdings in shares of Hasbro by 2.1% in the 2nd quarter. State Street Corp now owns 6,508,052 shares of the company’s stock worth $480,424,000 after acquiring an additional 131,678 shares during the last quarter. AQR Capital Management LLC grew its holdings in shares of Hasbro by 47.3% in the 4th quarter. AQR Capital Management LLC now owns 4,357,147 shares of the company’s stock worth $357,286,000 after acquiring an additional 1,399,499 shares during the last quarter. Geode Capital Management LLC raised its position in shares of Hasbro by 3.5% during the fourth quarter. Geode Capital Management LLC now owns 3,661,020 shares of the company’s stock worth $299,700,000 after purchasing an additional 122,592 shares during the period. Finally, Bank of America Corp DE raised its position in shares of Hasbro by 21.9% during the third quarter. Bank of America Corp DE now owns 3,633,213 shares of the company’s stock worth $275,579,000 after purchasing an additional 651,790 shares during the period. 91.83% of the stock is owned by institutional investors and hedge funds.
Hasbro Stock Performance HAS stock opened at $91.51 on Wednesday. The company has a quick ratio of 1.46, a current ratio of 1.66 and a debt-to-equity ratio of 4.16. The company has a market capitalization of $12.91 billion, a price-to-earnings ratio of 16.46, a P/E/G ratio of 1.68 and a beta of 0.47. Hasbro, Inc. has a 12 month low of $69.50 and a 12 month high of $106.98. The firm has a 50 day moving average of $84.61 and a two-hundred day moving average of $90.71.
Hasbro (NASDAQ:HAS – Get Free Report) last released its quarterly earnings results on Tuesday, July 21st. The company reported $1.28 earnings per share for the quarter, beating analysts’ consensus estimates of $1.16 by $0.12. Hasbro had a net margin of 15.97% and a return on equity of 141.11%. The business had revenue of $1.14 billion for the quarter, compared to the consensus estimate of $1.07 billion. During the same quarter last year, the firm earned $1.30 EPS. Hasbro’s revenue for the quarter was up 16.2% on a year-over-year basis. As a group, equities analysts anticipate that Hasbro, Inc. will post 6.13 EPS for the current fiscal year.
Hasbro Announces Dividend The firm also recently announced a quarterly dividend, which will be paid on Wednesday, September 2nd. Shareholders of record on Wednesday, August 19th will be given a dividend of $0.70 per share. This represents a $2.80 annualized dividend and a yield of 3.1%. The ex-dividend date of this dividend is Wednesday, August 19th. Hasbro’s dividend payout ratio is presently 50.36%.
Insider Buying and Selling at Hasbro In related news, insider John Hight sold 3,186 shares of the firm’s stock in a transaction that occurred on Thursday, July 30th. The stock was sold at an average price of $93.71, for a total value of $298,560.06. Following the transaction, the insider directly owned 67,557 shares of the company’s stock, valued at approximately $6,330,766.47. This trade represents a 4.50% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this link. Also, insider Timothy J. Kilpin sold 20,000 shares of the business’s stock in a transaction that occurred on Tuesday, July 28th. The stock was sold at an average price of $93.12, for a total value of $1,862,400.00. Following the completion of the sale, the insider owned 54,229 shares of the company’s stock, valued at approximately $5,049,804.48. This trade represents a 26.94% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold a total of 42,451 shares of company stock worth $3,987,379 over the last three months. Corporate insiders own 0.71% of the company’s stock.
Analyst Upgrades and Downgrades HAS has been the subject of a number of recent analyst reports. Citigroup reiterated a “buy” rating on shares of Hasbro in a research report on Thursday, July 23rd. Wells Fargo & Company cut their price objective on Hasbro from $92.00 to $85.00 and set an “equal weight” rating on the stock in a report on Tuesday, June 9th. JPMorgan Chase & Co. reduced their price objective on shares of Hasbro from $125.00 to $111.00 and set an “overweight” rating for the company in a research note on Wednesday, July 22nd. Bank of America decreased their target price on shares of Hasbro from $115.00 to $105.00 and set a “buy” rating for the company in a report on Thursday, July 16th. Finally, Weiss Ratings raised shares of Hasbro from a “sell (d+)” rating to a “hold (c+)” rating in a research report on Friday. Twelve research analysts have rated the stock with a Buy rating and four have issued a Hold rating to the stock. Based on data from MarketBeat, the company has a consensus rating of “Moderate Buy” and an average target price of $109.07.
Read Our Latest Analysis on Hasbro
About Hasbro (Free Report)
Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.
The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.
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Key Takeaways Rising P/E ratios often signal investor confidence, earnings strength and further upside potential. The screen identifies stocks with accelerating earnings growth and sustained price momentum. CSV, HAS, TTC, INO and OFIX pair rising P/Es with strong earnings performance. Investors often opt for the stock-picking approach that involves stocks with a low price-to-earnings (P/E) ratio. This strategy is based on the notion that the lower the P/E ratio is, the higher the stock value. The reasoning behind this is straightforward — when a stock's current market price does not adequately reflect its higher earnings, it suggests potential for growth.
But there is more to this whole P/E story. Because not only low P/E, stocks with a rising P/E can also fetch strong returns. In this regard, investors can bet on the likes of Carriage Services (CSV - Free Report) , Hasbro (HAS - Free Report) , Toro (TTC - Free Report) , Inovio Pharmaceuticals (INO - Free Report) and Orthofix Medical (OFIX - Free Report) .
Rising P/E: A Useful ToolThe concept is that as earnings rise, so should the price of the stock. As forecasts for expected earnings come in higher, strong demand for the stock should continue to push up its price. After all, a stock's P/E gives an indication of how much investors are ready to shell out per dollar of earnings.
Suppose an investor wants to buy a stock with a P/E ratio of 30. This means that he is willing to shell out $30 for only $1 worth of earnings, as he expects earnings of the company to rise at a faster pace in the future owing to strong fundamentals.
So, if the P/E of a stock is rising steadily, it means that investors are assured of its inherent strength and expect some strong positives out of it.
Also, studies have revealed that stocks have seen their P/E ratios jump over 100% from their breakout point in the cycle. So, if you can pick stocks early in their breakout cycle, you can end up seeing considerable gains.
The Winning StrategyIn order to shortlist stocks that are exhibiting an increasing P/E, we chose the following as our primary screening parameters.
EPS growth estimate for the current year is greater than or equal to last year’s actual growth
Percentage change in last year EPS should be greater than or equal to zero
(These two criteria point to flat earnings or a growth trend over the years.)
Percentage change in price over four weeks greater than the percentage change in price over 12 weeks
Percentage change in price over 12 weeks greater than percentage change in price over 24 weeks
(These two criteria show that the price of the stock is increasing consistently over the said timeframes.)
Percentage price change for four weeks relative to the S&P 500 greater than the percentage price change for 12 weeks relative to the S&P 500
Percentage price change for 12 weeks relative to the S&P 500 greater than the percentage price change for 24 weeks relative to the S&P 500
(Here, the case for consistent price gains gets even stronger as it displays percentage price changes relative to the S&P 500.)
Percentage price change for 12 weeks is 20% higher than or equal to the percentage price change for 24 weeks, but it should not exceed 100%
(A 20% increase in the price of a stock from the breakout point gives cues of an impending uptrend. But a jump of over 100% indicates that there is limited scope for further upside and that the stock might be due for a reversal.)
In addition, we place a few other criteria that lead us to some likely outperformers.
Zacks Rank less than or equal to 2: Only companies with a Zacks Rank #1 (Strong Buy) or 2 (Buy) can get through.
Average 20-day Volume greater than or equal to 50,000: High trading volume implies that the stocks have adequate liquidity.
Just these few criteria narrowed down the universe from over 7,700 stocks to just 42.
Here are five out of the 42 stocks:
Carriage Services: The Zacks Rank #2 (Buy)company is a leading provider of death care services and products in the United States. You can see the complete list of today’s Zacks #1 Rank stocks here.
The average four-quarter earnings surprise of CSV is 0.47%.
Hasbro: The Zacks Rank #2 company designs, manufactures and markets games, toys and licensed products.
The average four-quarter earnings surprise of HAS is 23.60%.
Toro: The Zacks Rank #2 company is a leading worldwide provider of innovative solutions for the outdoor environment, including turf, snow and ground engaging equipment, and irrigation and outdoor lighting solutions.
The average four-quarter earnings surprise of TTC is 6.99%.
Inovio Pharmaceuticals: The Zacks Rank #2 company is engaged in the discovery, development and delivery of a new generation of vaccines, called DNA vaccines, focused on cancers and infectious diseases.
The average four-quarter earnings surprise of INO is 51.84%.
Orthofix Medical: The Zacks Rank #2 company develops, produces and markets medical devices.
The average four-quarter earnings surprise of OFIX is 77.35%.
California State Teachers Retirement System increased its stake in shares of Hasbro, Inc. (NASDAQ:HAS – Free Report) by 24.5% during the first quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The fund owned 156,866 shares of the company’s stock after buying an additional 30,825 shares during the quarter. California State Teachers Retirement System owned about 0.11% of Hasbro worth $14,683,000 at the end of the most recent quarter.
Other institutional investors have also recently added to or reduced their stakes in the company. Readystate Asset Management LP acquired a new position in shares of Hasbro in the first quarter valued at approximately $14,190,000. Royal Bank of Canada raised its stake in shares of Hasbro by 50.3% during the first quarter. Royal Bank of Canada now owns 402,365 shares of the company’s stock worth $37,663,000 after purchasing an additional 134,600 shares during the last quarter. Empowered Funds LLC lifted its holdings in shares of Hasbro by 80.7% during the first quarter. Empowered Funds LLC now owns 31,625 shares of the company’s stock worth $2,960,000 after purchasing an additional 14,125 shares during the period. Lazard Asset Management LLC lifted its holdings in shares of Hasbro by 10.0% during the first quarter. Lazard Asset Management LLC now owns 5,767 shares of the company’s stock worth $540,000 after purchasing an additional 523 shares during the period. Finally, Castleark Management LLC grew its position in Hasbro by 29.9% in the 1st quarter. Castleark Management LLC now owns 94,701 shares of the company’s stock valued at $8,864,000 after buying an additional 21,800 shares during the last quarter. Institutional investors and hedge funds own 91.83% of the company’s stock.
Hasbro Stock Performance NASDAQ:HAS opened at $93.94 on Monday. The stock has a fifty day moving average price of $84.47 and a two-hundred day moving average price of $90.63. The stock has a market capitalization of $13.29 billion, a price-to-earnings ratio of 16.90, a PEG ratio of 1.72 and a beta of 0.47. The company has a debt-to-equity ratio of 4.16, a quick ratio of 1.46 and a current ratio of 1.66. Hasbro, Inc. has a 1 year low of $69.50 and a 1 year high of $106.98.
Hasbro (NASDAQ:HAS – Get Free Report) last released its earnings results on Tuesday, July 21st. The company reported $1.28 EPS for the quarter, beating analysts’ consensus estimates of $1.16 by $0.12. The company had revenue of $1.14 billion during the quarter, compared to the consensus estimate of $1.07 billion. Hasbro had a return on equity of 141.11% and a net margin of 15.97%.Hasbro’s quarterly revenue was up 16.2% compared to the same quarter last year. During the same quarter last year, the company earned $1.30 earnings per share. As a group, sell-side analysts anticipate that Hasbro, Inc. will post 6.13 earnings per share for the current fiscal year.
Hasbro Dividend Announcement The business also recently disclosed a quarterly dividend, which will be paid on Wednesday, September 2nd. Investors of record on Wednesday, August 19th will be paid a $0.70 dividend. The ex-dividend date is Wednesday, August 19th. This represents a $2.80 annualized dividend and a dividend yield of 3.0%. Hasbro’s dividend payout ratio (DPR) is 50.36%.
Insider Activity at Hasbro In related news, insider John Hight sold 3,186 shares of the business’s stock in a transaction dated Thursday, July 30th. The shares were sold at an average price of $93.71, for a total transaction of $298,560.06. Following the sale, the insider owned 67,557 shares of the company’s stock, valued at approximately $6,330,766.47. The trade was a 4.50% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, CFO Gina M. Goetter sold 8,265 shares of the company’s stock in a transaction dated Friday, July 31st. The stock was sold at an average price of $93.96, for a total transaction of $776,579.40. Following the transaction, the chief financial officer owned 79,839 shares in the company, valued at $7,501,672.44. The trade was a 9.38% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 42,451 shares of company stock worth $3,987,379 over the last 90 days. Company insiders own 0.71% of the company’s stock.
Wall Street Analysts Forecast Growth HAS has been the topic of several recent research reports. Wells Fargo & Company dropped their price objective on shares of Hasbro from $92.00 to $85.00 and set an “equal weight” rating on the stock in a research note on Tuesday, June 9th. Bank of America reduced their target price on shares of Hasbro from $115.00 to $105.00 and set a “buy” rating for the company in a research note on Thursday, July 16th. BNP Paribas Exane lowered their target price on shares of Hasbro from $117.00 to $114.00 and set an “outperform” rating on the stock in a report on Wednesday, July 15th. Jefferies Financial Group dropped their price target on shares of Hasbro from $120.00 to $110.00 and set a “buy” rating on the stock in a research note on Thursday, July 16th. Finally, DA Davidson cut their price target on shares of Hasbro from $100.00 to $95.00 and set a “neutral” rating for the company in a report on Wednesday, July 22nd. Twelve equities research analysts have rated the stock with a Buy rating and four have given a Hold rating to the company. According to data from MarketBeat, Hasbro presently has an average rating of “Moderate Buy” and a consensus price target of $109.07.
Get Our Latest Analysis on Hasbro
More Hasbro News Here are the key news stories impacting Hasbro this week:
Positive Sentiment: Brokerages maintain a consensus “Moderate Buy” rating, with an average price target of $109.07 versus recent trading levels. Twelve analysts rate Hasbro a Buy, compared with three Holds and one Sell. Hasbro receives Moderate Buy consensus Positive Sentiment: Wizards of the Coast unveiled new Dungeons & Dragons initiatives, including a World of Warcraft crossover launching in November, along with planned Dark Sun and Star Wars experiences. The announcements could strengthen Hasbro’s licensing, gaming and fan-engagement opportunities. Dungeons and Dragons announcements Positive Sentiment: Hasbro prevailed in a long-running copyright dispute involving Peppa Pig and Vietnam’s Wolfoo, protecting an important intellectual-property asset and potentially limiting unauthorized competition. Peppa Pig copyright case Positive Sentiment: New Transformers: Age of the Primes action figures provide additional product support for one of Hasbro’s major brands. Transformers action figures Neutral Sentiment: Hasbro declared a quarterly dividend of $0.70, or $2.80 annually, representing an approximately 3% yield. The dividend is payable September 2 to shareholders of record August 19. Negative Sentiment: Insider selling may weigh on sentiment: CFO Gina Goetter sold 11,000 shares for about $1.05 million, while John Hight sold 3,186 shares for roughly $299,000. Timothy J. Kilpin also sold 20,000 shares, although that transaction was reported as being to cover tax withholding on vested equity awards. Hasbro insider sales About Hasbro (Free Report)
Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.
The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.
Further Reading Five stocks we like better than Hasbro 3 Fixed-Income ETFs Show Why Yield Is Only Part of the Income Story AbbVie Quietly Solved Its Biggest Problem—Now What? Rio Tinto’s Results Make the Case for Looking Beyond Tech in the AI Trade Strategy’s Structural Strength: Hidden in a $8 Billion Illusion
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Hasbro, Inc. (NASDAQ:HAS – Get Free Report) CFO Gina Goetter sold 8,265 shares of the company’s stock in a transaction that occurred on Friday, July 31st. The stock was sold at an average price of $93.96, for a total value of $776,579.40. Following the completion of the sale, the chief financial officer owned 79,839 shares in the company, valued at approximately $7,501,672.44. This represents a 9.38% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink.
Hasbro Stock Performance NASDAQ HAS opened at $93.94 on Monday. The business has a 50 day moving average price of $84.47 and a 200 day moving average price of $90.63. The company has a market capitalization of $13.29 billion, a P/E ratio of 16.90, a PEG ratio of 1.72 and a beta of 0.47. Hasbro, Inc. has a 1-year low of $69.50 and a 1-year high of $106.98. The company has a debt-to-equity ratio of 4.16, a current ratio of 1.66 and a quick ratio of 1.46.
Hasbro (NASDAQ:HAS – Get Free Report) last posted its earnings results on Tuesday, July 21st. The company reported $1.28 EPS for the quarter, topping analysts’ consensus estimates of $1.16 by $0.12. The company had revenue of $1.14 billion for the quarter, compared to the consensus estimate of $1.07 billion. Hasbro had a return on equity of 141.11% and a net margin of 15.97%.Hasbro’s quarterly revenue was up 16.2% compared to the same quarter last year. During the same period in the previous year, the business earned $1.30 earnings per share. Sell-side analysts expect that Hasbro, Inc. will post 6.13 EPS for the current fiscal year.
Hasbro Announces Dividend The firm also recently disclosed a quarterly dividend, which will be paid on Wednesday, September 2nd. Investors of record on Wednesday, August 19th will be paid a $0.70 dividend. This represents a $2.80 dividend on an annualized basis and a yield of 3.0%. The ex-dividend date of this dividend is Wednesday, August 19th. Hasbro’s dividend payout ratio is presently 50.36%.
Wall Street Analysts Forecast Growth HAS has been the topic of several recent research reports. DA Davidson reduced their price target on shares of Hasbro from $100.00 to $95.00 and set a “neutral” rating on the stock in a report on Wednesday, July 22nd. Bank of America dropped their price objective on shares of Hasbro from $115.00 to $105.00 and set a “buy” rating for the company in a research note on Thursday, July 16th. Weiss Ratings upgraded Hasbro from a “sell (d+)” rating to a “hold (c+)” rating in a research report on Friday. Wells Fargo & Company reduced their target price on Hasbro from $92.00 to $85.00 and set an “equal weight” rating on the stock in a research note on Tuesday, June 9th. Finally, Zacks Research cut Hasbro from a “strong-buy” rating to a “hold” rating in a report on Monday, July 13th. Twelve equities research analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the stock. Based on data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $109.07.
Read Our Latest Stock Analysis on Hasbro
Hasbro News Summary Here are the key news stories impacting Hasbro this week:
Positive Sentiment: Brokerages maintain a consensus “Moderate Buy” rating, with an average price target of $109.07 versus recent trading levels. Twelve analysts rate Hasbro a Buy, compared with three Holds and one Sell. Hasbro receives Moderate Buy consensus Positive Sentiment: Wizards of the Coast unveiled new Dungeons & Dragons initiatives, including a World of Warcraft crossover launching in November, along with planned Dark Sun and Star Wars experiences. The announcements could strengthen Hasbro’s licensing, gaming and fan-engagement opportunities. Dungeons and Dragons announcements Positive Sentiment: Hasbro prevailed in a long-running copyright dispute involving Peppa Pig and Vietnam’s Wolfoo, protecting an important intellectual-property asset and potentially limiting unauthorized competition. Peppa Pig copyright case Positive Sentiment: New Transformers: Age of the Primes action figures provide additional product support for one of Hasbro’s major brands. Transformers action figures Neutral Sentiment: Hasbro declared a quarterly dividend of $0.70, or $2.80 annually, representing an approximately 3% yield. The dividend is payable September 2 to shareholders of record August 19. Negative Sentiment: Insider selling may weigh on sentiment: CFO Gina Goetter sold 11,000 shares for about $1.05 million, while John Hight sold 3,186 shares for roughly $299,000. Timothy J. Kilpin also sold 20,000 shares, although that transaction was reported as being to cover tax withholding on vested equity awards. Hasbro insider sales Institutional Trading of Hasbro A number of hedge funds have recently added to or reduced their stakes in the business. Norges Bank acquired a new stake in shares of Hasbro during the 4th quarter worth $147,748,000. Bank of America Corp DE boosted its holdings in Hasbro by 128.7% in the second quarter. Bank of America Corp DE now owns 2,981,423 shares of the company’s stock valued at $220,089,000 after acquiring an additional 1,677,962 shares during the last quarter. AQR Capital Management LLC boosted its holdings in Hasbro by 47.3% in the fourth quarter. AQR Capital Management LLC now owns 4,357,147 shares of the company’s stock valued at $357,286,000 after acquiring an additional 1,399,499 shares during the last quarter. Assenagon Asset Management S.A. grew its position in Hasbro by 454.3% during the first quarter. Assenagon Asset Management S.A. now owns 727,407 shares of the company’s stock valued at $68,085,000 after acquiring an additional 596,167 shares during the period. Finally, NewEdge Wealth LLC purchased a new stake in Hasbro during the first quarter valued at about $47,671,000. 91.83% of the stock is owned by institutional investors and hedge funds.
Hasbro Company Profile (Get Free Report)
Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.
The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.
Featured Articles Five stocks we like better than Hasbro 3 Fixed-Income ETFs Show Why Yield Is Only Part of the Income Story AbbVie Quietly Solved Its Biggest Problem—Now What? Rio Tinto’s Results Make the Case for Looking Beyond Tech in the AI Trade Strategy’s Structural Strength: Hidden in a $8 Billion Illusion
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How companies manage crises sometimes can be the source of the greatest lessons for leaders. For toy maker Hasbro, a cybersecurity breach earlier this year served as one of those moments.
Gina M. Goetter, Chief Financial Officer of Hasbro, Inc. (HAS -0.62%), sold 11,000 shares of common stock on July 28, 2026, for a total transaction value of $1.0 million, according to an SEC Form 4 filing.
Transaction summaryMetricValueShares sold11,000Transaction value$1.0 millionPost-transaction shares (directly held)88,104Post-transaction value$8.49 millionTransaction value based on SEC Form 4 weighted average sale price ($95.44); post-transaction value based on July 28, 2026 market close ($96.34).
Key questionsWhat is the context regarding the reported ownership totals?
The current filing includes a corrective adjustment to Goetter's total beneficial ownership. According to the disclosure, an amendment filed in April 2025 was not properly carried forward into subsequent Form 4 filings; the 88,104 shares reported in this transaction reflect the corrected balance, including additional shares from dividend equivalent units.How does this sale align with the executive's remaining equity incentives?
While the sale reduced direct holdings by 11%, a significant portion of the remaining 88,104 shares is composed of 52,680 unvested restricted stock units (RSUs). This indicates that the majority of the current direct equity position remains subject to future service-based vesting requirements.What was the relationship between the transaction price and recent market levels?
The shares were sold at a weighted average price of $95.44, representing a slight discount to the $96.34 market close on July 28, 2026. The executive's total direct position now represents approximately 0.0623% of the company's shares. The disposition occurred with the stock having achieved a 26% one-year total return as of the July 28, 2026 transaction date.Company OverviewMetricValueShare Price (as of market close 2026-07-28)$96.34Market Capitalization$13.6 billionRevenue (TTM)$5.0 billionNet Income (TTM)$795.2 millionCompany SnapshotHasbro operates as a global leader in the play and entertainment industry, generating revenue through its Consumer Products segment which procures, markets, and distributes toys and games worldwide, while also out-licensing trademarks, characters, and intellectual property to third parties for the creation of branded consumer goods including apparel and complementary products.The company's business model centers on direct product sales through multiple distribution channels combined with intellectual property licensing arrangements that generate recurring revenue streams from partners utilizing Hasbro's extensive portfolio of iconic brands and characters.Hasbro serves a diverse customer base spanning children, families, and collectors across global markets, with distribution through retail partners, e-commerce platforms, and direct-to-consumer channels targeting both developed and emerging markets.Hasbro, Inc. represents a diversified entertainment and toy company with a $13.6 billion market cap, positioning the company as a significant player in the global leisure and consumer products sector.
The company leverages a portfolio of established intellectual property and brands to drive profitability, with a net margin of 15.9%. Hasbro's competitive advantage derives from its extensive brand portfolio, global distribution infrastructure, and ability to monetize intellectual property through both direct product sales and strategic licensing arrangements with third-party manufacturers.
What this transaction means for investorsCFO Gina Goetter’s July 28 sale of Hasbro stock for $95.44 per share came when shares were on an upswing, returning towards the 52-week high of $106.98 reached in February. It appears she sold to capitalize on the rising share price.
Post-transaction, Goetter retained over 88,000 shares, with over 50,000 of those being unvested RSUs. This indicates she will have limited ability to sell further stock until those RSUs vest, keeping her interests aligned with shareholders.
Hasbro shares are up because of strong earnings results for the company’s fiscal second quarter ended June 28. Revenue increased 16% year over year to $1.1 billion, as its Wizards of the Coast subsidiary and digital games segments saw impressive 27% year-over-year growth.
Due to the excellent quarter, Hasbro raised its full-year guidance, estimating a 5% to 7% jump up from the previous year in constant currency, compared to the prior forecast of a 3% to 5% increase.
RENTON, Wash. & INDIANAPOLIS--(BUSINESS WIRE)--Wizards of the Coast, a subsidiary of Hasbro Inc. (NASDAQ: HAS), tonight introduced the next era of Dungeons & Dragons™ in front of a packed, live audience and streaming fans at Gen Con 2026. The night of announcements included the introduction of a new Universes Beyond initiative that kicks off this November with the launch of Dungeons & Dragons: World of Warcraft. Other Gen Con announcements spanned an array of D&D classics, including.
This is a fair market value price provided by Massive. Learn more.
52-Week Range$69.50▼
$106.98Dividend Yield2.91%
P/E Ratio17.31
Price Target$109.07
Hasbro Inc. NASDAQ: HAS is up about 4.6% in the days after the company reported its Q2 2026 earnings report on July 21. The company, known for iconic toys and games like Monopoly and Play-Doh, delivered a top- and bottom-line beat and raised its second-half guidance. More importantly to investors, the company continued to pay down its debt and raised its guidance across the board.
Hasbro's Q2 revenue rose 16% year over year to $1.14 billion. Adjusted earnings per share (EPS) came in at $1.28, roughly flat versus last year but still ahead of expectations. Given the size of the beat, the muted investor reaction stands out. That gap between fundamentals and price action may be where the opportunity lies.
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Wizards of the Coast Drives Record GrowthThe Wizards of the Coast and Digital Gaming segment grew revenue 27%, with Magic: The Gathering crossing $500 million in quarterly revenue for the first time ever. Secrets of Strixhaven and the record-breaking Marvel Super Heroes crossover drove the surge. Segment operating profit rose 12% to $270 million, even after absorbing a $56 million digital games impairment.
Consumer Products Show Surprising ResilienceConsumer Products revenue grew 5%, helped by Star Wars: The Mandalorian and Grogu and momentum in GEM Squared categories. That growth came despite lingering disruption from the unauthorized network access disclosed earlier this year. Operating results there remained a loss, but the adjusted loss narrowed versus a year ago. Entertainment revenue fell 20% on deal timing, a smaller and less important piece of the story.
Management didn't just beat the quarter. It also raised its full-year guidance. Revenue growth is now expected at 5% to 7% in constant currency, up from 3% to 5%. Adjusted operating margin guidance moved up to 25%-26%, and adjusted EBITDA guidance rose to $1.45 billion to $1.50 billion. Operating cash flow nearly tripled year over year, hitting $604 million. Hasbro used that cash to pay down debt and lean into its $1 billion buyback authorization.
Despite the guidance raise and record Magic revenue, HAS trades at approximately 14.7x forward earnings. Analysts covering the stock point to earnings growth and free cash flow growth projections that suggest real undervaluation at that multiple. When a company is compounding double-digit revenue growth and expanding margins, a mid-teens multiple looks conservative.
That valuation gap often shows up when a stock's narrative hasn't caught up with its numbers. Investors may still see Hasbro as a legacy toy company, weathering tariffs and a cyber incident. The underlying business tells a different story.
The "Kidult" Trend Is Fueling Long-Term GrowthHere’s what some investors may be missing about Hasbro. The company’s most important customer today isn't a kid. It's an adult collector. Wizards of the Coast, powered almost entirely by Magic: The Gathering and Dungeons & Dragons, now drives the bulk of the company's profit. The average tabletop Magic player is around 35 years old, with a player tenure of over 5 years.
That's the "kidults" trend in action: adults with disposable income sustaining a hobby they never outgrew. Magic has posted growth in 15 of the last 17 years, with a 17% revenue CAGR since 2009. This isn't a fad. It's a durable, adult-driven demand engine inside a company that’s still branded around children's toys.
That mismatch between public perception and financial reality is a classic behavioral setup. The market prices Hasbro like a toy company. The earnings increasingly come from a trading card and tabletop gaming business with cult-like adult loyalty. As that reality becomes harder to ignore, the multiple may need to catch up.
Technical Breakout Points to More UpsideHAS shares have decisively cleared their 200-day moving average near $87.07. The MACD confirms the strength, with the MACD line at 1.67 above its signal line at 1.85 and a rising histogram. That's a bullish setup building momentum. Shares are still well off their February high above $105, leaving plenty of room to run if buyers keep defending the 200-day line, and this breakout holds.
Analysts See More Than 20% Upside for HASAs of this writing, the stock has a consensus price target of $109.07. That's a gain of approximately 15% from its market close price on July 27. However, after the earnings report, UBS Group reiterated its Buy rating on the stock with a $120 price target.
Hasbro is checking all the boxes for investors. It’s successfully shoring up its balance sheet while returning cash to shareholders through dividends and buybacks. It also has analysts' support and is heading into the two quarters that are historically its strongest for revenue.
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PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, a leading games, IP and toy company, today unveiled My Little Pony: Forever Friendship, a brand-new YouTube animated series introducing the next generation of pony adventures premiering on YouTube in early 2027. A feelings-first fantasy adventure, My Little Pony: Forever Friendship follows Twilight Sparkle, Pinkie Pie, Rainbow Dash and Fluttershy as they embark on a new journey of friendship, magic and self-discovery. Building on the legacy of My Little.
California Public Employees Retirement System reduced its stake in Hasbro, Inc. (NASDAQ:HAS – Free Report) by 47.3% during the first quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 289,658 shares of the company’s stock after selling 260,331 shares during the period. California Public Employees Retirement System owned about 0.20% of Hasbro worth $27,112,000 at the end of the most recent reporting period.
A number of other institutional investors have also recently made changes to their positions in the stock. CYBER HORNET ETFs LLC purchased a new position in shares of Hasbro in the second quarter worth $25,000. University of Texas Texas AM Investment Management Co. purchased a new stake in Hasbro during the 4th quarter valued at $27,000. MUFG Securities EMEA plc bought a new stake in Hasbro in the 2nd quarter worth $28,000. Cedar Mountain Advisors LLC purchased a new position in shares of Hasbro in the first quarter valued at about $37,000. Finally, Wexford Capital LP purchased a new position in shares of Hasbro in the third quarter valued at about $37,000. Hedge funds and other institutional investors own 91.83% of the company’s stock.
More Hasbro News Here are the key news stories impacting Hasbro this week:
Positive Sentiment: Hasbro reported Q2 earnings and revenue that beat Wall Street estimates, with sales up 16% year over year and management raising its full-year outlook for revenue, profit, margins, and EBITDA. Reuters article Positive Sentiment: Wizards of the Coast and digital gaming were the main growth drivers, with record Magic: The Gathering demand helping offset softer areas and signaling that Hasbro’s higher-margin franchise strategy is working. WSJ article Positive Sentiment: Several analysts reiterated bullish ratings after the quarter, and the company also announced a quarterly dividend, which can support investor confidence. TipRanks article Neutral Sentiment: Hasbro unveiled official Legend of Zelda toy figures tied to the franchise’s 40th anniversary, which adds a positive brand and licensing angle but is not yet a confirmed earnings driver. IGN article Negative Sentiment: Offsetting the upbeat earnings story, Hasbro disclosed a $56 million write-down tied to cancelling several video game projects, highlighting execution risk in its gaming pipeline. GameSpot article Analyst Ratings Changes Several analysts recently issued reports on the company. BNP Paribas Exane cut their target price on Hasbro from $117.00 to $114.00 and set an “outperform” rating on the stock in a research note on Wednesday, July 15th. UBS Group reaffirmed a “buy” rating and set a $110.00 price target on shares of Hasbro in a research report on Thursday, June 18th. Zacks Research cut Hasbro from a “strong-buy” rating to a “hold” rating in a report on Monday, July 13th. Morgan Stanley lifted their price objective on Hasbro from $122.00 to $123.00 and gave the stock an “overweight” rating in a research report on Thursday, May 14th. Finally, Roth Capital restated a “buy” rating on shares of Hasbro in a report on Wednesday. One equities research analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, three have assigned a Hold rating and one has given a Sell rating to the stock. According to MarketBeat, Hasbro presently has an average rating of “Moderate Buy” and a consensus target price of $108.36.
View Our Latest Research Report on Hasbro
Hasbro Price Performance Shares of HAS stock opened at $89.04 on Thursday. The business’s fifty day moving average is $84.51 and its 200 day moving average is $90.34. The company has a quick ratio of 1.49, a current ratio of 1.66 and a debt-to-equity ratio of 4.16. The stock has a market cap of $12.60 billion, a price-to-earnings ratio of 16.01, a PEG ratio of 2.19 and a beta of 0.49. Hasbro, Inc. has a twelve month low of $69.50 and a twelve month high of $106.98.
Hasbro (NASDAQ:HAS – Get Free Report) last announced its quarterly earnings data on Tuesday, July 21st. The company reported $1.28 EPS for the quarter, beating the consensus estimate of $1.16 by $0.12. The business had revenue of $1.14 billion during the quarter, compared to analyst estimates of $1.07 billion. Hasbro had a return on equity of 141.11% and a net margin of 15.97%.The company’s revenue for the quarter was up 16.2% on a year-over-year basis. During the same quarter last year, the firm posted $1.30 earnings per share. Research analysts expect that Hasbro, Inc. will post 6.04 EPS for the current fiscal year.
Hasbro Dividend Announcement The firm also recently disclosed a quarterly dividend, which will be paid on Wednesday, September 2nd. Investors of record on Wednesday, August 19th will be paid a dividend of $0.70 per share. The ex-dividend date of this dividend is Wednesday, August 19th. This represents a $2.80 annualized dividend and a yield of 3.1%. Hasbro’s payout ratio is presently -168.67%.
About Hasbro (Free Report)
Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.
The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.
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Key Takeaways Hasbro raised its 2026 constant-currency revenue growth outlook to 5-7% after a strong second quarter.Wizards revenue rose 27% as Magic gained 32%, but a $56 million digital impairment exposed execution risk.Consumer Products sales rose 5%, yet tariffs, royalties and seasonality pressured profitability. Hasbro, Inc. (HAS - Free Report) has returned to revenue growth, but the quality of that growth remains uneven. The company’s 2026 setup is tied closely to Wizards of the Coast and Digital Gaming, where Magic: The Gathering continues to anchor momentum.
The broader toy and games business is improving, yet profitability still faces pressure from tariffs, royalties, seasonality and digital execution risk. That mix makes HAS a balanced story rather than a clean turnaround.
How Hasbro Is Driving Revenue HigherHasbro reported second-quarter fiscal 2026 revenues of $1.14 billion, up 16% year over year. Earnings and revenues beat the Zacks Consensus Estimate by 9.4% and 8.9%, respectively, giving investors a clearer sign that demand has improved.
The company also raised its full-year 2026 outlook. It now expects total revenues to rise 5-7% in constant currency, compared with the prior view of 3-5%. Magic: The Gathering, Monopoly Go! and better toy and game sell-through are helping restore top-line momentum.
Why HAS Still Depends on WizardsWizards and Digital Gaming remain Hasbro’s primary growth and profit engine. In the second quarter, segment revenues rose 27% to $664 million, while operating profit reached $270 million. Magic revenues increased 32%, supported by Secrets of Strixhaven and Marvel Super Heroes.
That strength comes with concentration risk. Wizards generated a large share of Hasbro’s profit base, and earnings depend heavily on continued player engagement, organized play, collaborations and digital distribution. A $56-million impairment tied to canceled digital game projects also showed that not every digital investment will produce returns.
Hasbro Consumer Products Still Faces PressureConsumer Products is moving in the right direction on sales, but the margin picture is less clean. Segment revenues rose 5% in the second quarter to $463 million, helped by Star Wars, Marvel and better point-of-sale trends.
Profitability did not follow the same path. The segment posted an adjusted operating loss of $8 million, hurt by incremental tariff expense, entertainment-related mix shifts and normal seasonality. For investors, the issue is whether better demand can offset higher costs and royalty pressure.
Mattel, Inc. (MAT - Free Report) is a relevant peer because it also competes for consumer spending across toys, games and family entertainment. Its performance can help frame how much of Hasbro’s improvement is company-specific versus broader category recovery.
Funko, Inc. (FNKO - Free Report) offers another useful comparison because its business is tied to pop-culture products and licensed entertainment demand. That makes licensing strength and retail sell-through important factors across the wider consumer-products space.
What Hasbro Investors Should Watch NextThe next few quarters will test whether Hasbro can broaden growth beyond Wizards. Holiday innovation, entertainment-linked demand, licensing activity and continued cost savings are all important catalysts for Consumer Products.
Digital execution also matters. Hasbro has major releases planned ahead, including Exodus and Warlock for 2027. Marketing costs, amortization tied to new launches and cyber-remediation expenses could influence margins and investor sentiment.
How HAS Signals a Balanced SetupThe bottom line is that Hasbro has a credible growth engine, but it still carries operating risk. Magic remains powerful, Consumer Products is improving, and cost savings are helping. Yet tariffs, royalties and digital portfolio decisions keep the setup mixed.
HAS currently carries a Zacks Rank #3 (Hold). The stock also has a VGM Score of B, with a Value Score of C, Growth Score of B and Momentum Score of A. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
The scores suggest respectable overall characteristics, especially on growth and momentum. The Value Score of C points to a less compelling valuation profile, while the Zacks Rank #3 indicates a neutral near-term earnings setup. For now, investor interest in HAS is likely to remain tied to execution and earnings follow-through.
Key Takeaways Hasbro raised 2026 revenue growth guidance to 5-7% and lifted its margin and EBITDA outlook.HAS trades below the sector and S&P 500, but above its sub-industry and near its five-year median.Wizards drove profit growth, while Consumer Products losses and a $56 million impairment cloud quality. Hasbro, Inc. (HAS - Free Report) has a better growth story than it had earlier in the year, but the investment case is not one-sided. The company beat expectations, raised its fiscal 2026 outlook and has outperformed its industry over the past six months.
The question is whether that improvement leaves enough room for new buyers. HAS has stronger earnings momentum, but valuation and margin quality still require discipline.
HAS Earnings Momentum Is ImprovingHasbro’s second-quarter fiscal 2026 results gave the bull case more substance. Adjusted earnings of $1.28 per share beat the Zacks Consensus Estimate by 9.4%, while revenues of $1.14 billion topped the consensus mark by 8.9%.
Management now expects fiscal 2026 revenues to rise 5-7% in constant currency, up from its prior view of 3-5%. The adjusted operating margin outlook also improved to 25-26%, while adjusted EBITDA is now projected between $1.45 billion and $1.50 billion.
The first-half numbers show why expectations moved higher. Adjusted operating profit rose 21% to $569 million, and adjusted operating margin expanded 150 basis points to 26.6%. Volume, mix and cost productivity more than offset incremental tariffs and royalty expense.
Why Hasbro Valuation Is Not a Clear BargainHAS does not look stretched against broader benchmarks. The stock trades at 14.19X forward 12-month earnings, below the Zacks Consumer Discretionary sector at 16.2X and the S&P 500 index at 20.85X.
The relative picture is less attractive inside its own sub-industry. The Zacks sub-industry trades at 10.09X forward earnings, making Hasbro look more expensive than the narrower peer group.
The stock also sits close to its five-year median forward earnings multiple of 14.92X. That suggests the market is not assigning an extreme premium, but it also means the shares are not obviously cheap after improving year-to-date and trailing 12-month performance.
Mattel, Inc. (MAT - Free Report) remains a useful comparison for investors evaluating traditional toy demand, brand strength and holiday-season execution. JAKKS Pacific, Inc. (JAKK - Free Report) also provides context for the toy and licensed-product space, where retailer demand and entertainment tie-ins can shift quickly.
Hasbro Profit Quality Still Needs ProofWizards of the Coast and Digital Gaming remains the clearest source of profit strength. In the second quarter, the segment generated $664 million in revenues, up 27%, and $270 million in operating profit.
Magic: The Gathering grew 32% in the quarter, helped by Secrets of Strixhaven and Marvel Super Heroes. Monopoly Go! contributed $44 million in revenues, reinforcing the value of Hasbro’s digital and licensing model.
Consumer Products is less convincing on profitability. Revenues rose 5% to $463 million, but the segment recorded an adjusted operating loss of $8 million because of tariffs, entertainment-related mix shifts and normal seasonality.
Digital spending also adds risk. Hasbro recorded a $56-million impairment tied to canceled digital game projects planned for 2028 and beyond, showing that growth investments can still dilute profit quality.
What Could Move HAS Higher or LowerHAS could move higher if Magic stays resilient, licensing partnerships keep expanding and Consumer Products converts better sell-through into margin improvement. Holiday innovation and entertainment-linked demand also matter because the back half is important for toys and games.
Cost savings remain another catalyst. Hasbro delivered $70 million of savings in the first six months against a $150-million full-year commitment, while management continues to target $1 billion of gross cost savings by fiscal 2027.
The downside case rests on execution. Weaker releases, higher freight, resin and packaging costs, renewed tariff pressure or slower toy demand could weigh on profitability.
Digital execution is another swing factor. Exodus and Warlock remain planned for fiscal 2027, but delays, softer player adoption or further portfolio changes could pressure returns.
How HAS Ranks for Stock PickersThe bottom line is that HAS looks improved, but not clearly mispriced. Growth is better, Wizards remains powerful and guidance has moved higher, yet valuation and segment margin pressure keep the buy case measured.
The stock currently carries a Zacks Rank #3 (Hold). That rank points to a middle-ground setup rather than a high-conviction entry call. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
HAS also has a Growth Score of B, Momentum Score of A and VGM Score of B, which indicate supportive growth and price-performance traits. The Value Score of C argues for timing discipline, especially with the stock trading above its sub-industry multiple.
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Stock to Watch: Hasbro (HAS - Free Report) Hasbro, Inc., based in Pawtucket, RI, designs, manufactures and markets games, toys and licensed products. Founded in 1923, the company offers traditional, high-tech and digital play experiences across owned and partner brands.
HAS is a #3 (Hold) on the Zacks Rank, with a VGM Score of B.
Momentum investors should take note of this Consumer Discretionary stock. HAS has a Momentum Style Score of A, and shares are up 7.1% over the past four weeks.
For fiscal 2026, four analysts revised their earnings estimate upwards in the last 60 days, and the Zacks Consensus Estimate has increased $0.11 to $6.04 per share. HAS boasts an average earnings surprise of +23.6%.
With a solid Zacks Rank and top-tier Momentum and VGM Style Scores, HAS should be on investors' short list.
On July 21, 2026, Hasbro Inc (HAS) shares rose 8.9% to $88.78. This upward movement is notable within the context of the stock's 52-week range of $69.50 to $106
Hasbro’s strongest growth in the second quarter came from an audience most toy companies chase last: adult collectors, hobby gamers and longtime fans. For example, revenue in the Wizards of the Coast and Digital Gaming segment increased 27%, led by the Magic: The Gathering trading card franchise.
“Magic fans play and collect for years because mastery never ends,” CEO Chris Cocks said on the company’s second quarter earnings call Tuesday (July 21). “That retention is what powers a robust secondary market and a passionate community of tens of millions of fans who treat the game as a lifelong pursuit rather than a passing trend.”
That fan base is now reshaping Hasbro’s digital strategy. The company is cutting $56 million in games that no longer meet its investment thresholds and doubling down on the platforms its most loyal fans already use. The platforms staying in the lineup—Magic: The Gathering Arena, Baldur’s Gate 3, Dungeons and Dragons Beyond and two new titles set for 2027 (Exodus, a sci-fi role-playing game and Warlock, a Dungeons & Dragons expansion)—are built for the fans driving Hasbro’s revenue growth today.
On the cost side, Hasbro is also shifting more development work to lower-cost regions, with Montreal emerging as its primary hub, and total digital spending is expected to fall at least 25% annually by 2028. Some of those savings are funding CharacterOS, Hasbro’s behavioral licensing platform, which turns Hasbro characters into digital avatars and interactive experiences that fans can license directly.
Grown-Up Fans Are Driving Every Category Internally, Hasbro calls this strategy GEM Squared: gamified, entertainment-driven, multi-purchase and multi-generational. In plain terms, it means designing products built for adults who grew up with the brand and never left it.
That customer is showing up across every category. Magic: The Gathering revenue grew 32% in the second quarter, and the Marvel Super Heroes set became the fastest release in the game’s history to reach $300 million, setting records for both day-one and month-one sales. Distribution grew by double digits across hobby stores, mass retail and international markets, with hobby stores now accounting for roughly 70% of Magic sales, mass retail about 20% and international markets the remaining 10%.
The adult-focused push extends beyond gaming. Blooms by Play-Doh, a new line aimed at adult crafters, sold out at major retailers within 24 hours of launch, Cocks said. A multi-year licensing deal with Nintendo to develop Legend of Zelda products will begin appearing in 2027.
“Retailers are leaning in and are pretty eager for more product in those GEM Squared categories,” Cocks said. “The gamified, entertainment-driven, multi-purchase, multi-generational. Basically the stuff for kidults.”
What Else Stood Out A March cyberattack cost Hasbro less than the company had feared. Lost revenue came in at approximately $25 million, well below the prior forecast of $40 million to $60 million, and operations were fully restored ahead of schedule. Twelve Hasbro characters are already available for licensing pilots through CharacterOS, spanning digital avatars, customer support tools and location-based entertainment. On the broader cost side, Hasbro’s cost transformation program contributed $70 million in the first half against a full-year commitment of $150 million, helping offset higher input costs, royalties and digital investment. The Entertainment segment posted a 67.2% adjusted operating margin, up more than 400 basis points, on a favorable mix within Family Brands and film and TV, though revenue fell 20% against a difficult prior-year comparison. Q2 Results and Full-Year Outlook Hasbro reported second-quarter net revenue of $1.14 billion, up 16% year over year. Adjusted operating profit was $282 million, up 14%, with an adjusted operating margin of 24.8%. Adjusted earnings per diluted share were $1.28, down 2% due to the digital write-down.
Through the first half, net revenue of $2.1 billion grew 15%, adjusted operating profit of $569 million grew 21% and adjusted operating margin expanded 150 basis points.
Wizards segment revenue grew 27% to $664 million, with operating profit up 12% to $270 million and an adjusted operating margin of 40.7%. Consumer products revenue grew 5% to $463 million, though the segment posted an operating loss of $7.5 million. Entertainment revenue was $12.8 million, down 20%.
For the full year, Hasbro raised its consolidated revenue growth guidance to a range of 5% to 7% on a constant currency basis and lifted its adjusted operating margin outlook to 25% top 26%, with an adjusted EBITDA now expected between $1.45 billion and $1.5 billion. Consumer products revenue is expected to grow in the low single digits. The company also increased its share repurchase target to a minimum of $200 million for the year, up from $100 million previously.
Net Revenue: $1.14 billion in Q2, up 16% year-over-year.Adjusted Operating Profit: $282 million, up 14% versus last year.Adjusted Operating Margin: 24.8%, down
Hasbro is betting on sales of the Marvel Super Heroes edition of its Magic: The Gathering line of trading cards to boost its earnings this year.
Joan Verdon
Hasbro CEO Chris Cocks spent much of today’s earnings call explaining to Wall Street analysts why the company’s most profitable brand, Magic: The Gathering, has staying power, and why it is a safe bet for future earnings.
While the trading card game is “by far our biggest brand, in many ways it’s also the least understood,” Cocks said on an hour-long conference call to discuss Hasbro’s second-quarter earnings.
The majority of the questions from analysts during the call involved Magic"The Gathering", with the analysts sounding a bit like boomer parents trying to understand why their 35-year-old is spending hundreds of hours, and hundreds of dollars (or more) on a collectible trading card game.
Cocks, in turn, sounded like a Magic player patiently explaining to Mom or Dad why Magic ‘just a fad’.
In addition to being a billion dollar brand that consistently enjoys double-digit revenue growth, Cocks explained, Magic has been compounding its fan base for more than 30 years, creating "tens of millions of fans who treat the game as a lifelong pursuit, rather than a passing trend.”
Cocks’ decision to devote most of his opening comments on the call to discussing the economics of Magic paid off, with the stock jumping more than 10% after the call. It fell back some from that high, but remained up more than 7% at midday.
Hasbro reported revenue of $1.1 billion for the second quarter, which ended June 28, up 16% year-over-year. Revenue was up 15% for the first six months of this year.
Adjusted operating profit for the quarter was up 14%, at $282 million. Net earnings were $1.12 per diluted share and adjusted net earnings per diluted share were $1.28.
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Hasbro raised its full year guidance ti adjusted EBITDA of $1.45 billion to $1.5 billion, up from $1.40 billion to $1.45 billion. Operating margin guidance was raised to 25-26%, from 24-24%
The biggest revenue growth driver during the quarter was the Wizards and Digital Gaming segment, which includes the Magic brand. It saw sales spike 27%, led by record-breaking sales of the new Magic release, Marvel Super Heroes.
But traditional toys also showed strength, with the consumer products segment up 5%.
The growth in traditional toys is particularly encouraging for Hasbro and the industry in general, said James Zahn, Editor-in-Chief of The Toy Book and Senior Editor of The Toy Insider.
“Hasbro’s gaming business is a behemoth, so it’s of little surprise to see the growth trajectory continue,” Zahn said. “It’s very good news to see that momentum carry over into toys and consumer products, with brands like Peppa Pig and G.I. Joe proving that traditional toys still matter and that legacy brands still resonate with audiences spanning preschoolers to adult collectors,” he said.
Zahn noted that Hasbro has a number of hot properties launching as it heads toward the holiday season, including the release this month of KPop Demon Hunters role-play toys, and toys tied to the new Marvel Spider-Man release.
Blooms by Play-Doh, a playset designed to let adults craft elaborate floral arrangements out of modeling dougn, is proving to be an instant hit for Hasbro.
Hasbro
Blooms by Play-Doh, a Play-Doh set designed for grownups that lets adults make elaborate floral arrangements out of Play-Doh, “is off to a massive start with quick sellouts at retail,” Zahn said.
Today’s results show “Hasbro’s strategy is paying off,” Zahn said. “We can see that in how they’re leaning into strengths while finding the right partners to play with the brands in their toy box.”
A cyber attack on Hasbro in the March impacted the second quarter by delaying $40 to $60 million in consumer products revenue to the second half of the year. The incident is expected to cost Hasbro $20 million in additional expenses this year.
Hasbro CEO Chris Cocks says the company is cancelling some video-game projects, but is doubling down on its "Magic: The Gathering" card game business. He speaks on "Bloomberg Open Interest.
Hasbro Inc (NASDAQ:HAS) raised its full-year revenue and profit forecasts on Tuesday after second-quarter results topped Wall Street estimates, powered by a record quarter for its Magic: The Gathering trading card franchise.
The toymaker posted adjusted earnings of $1.28 per share, beating analyst estimates of $1.13, while revenue climbed 16% year-over-year to $1.14 billion, ahead of the $1.06 billion expected by analysts.
Shares of Hasbro rose 10% in Tuesday morning trading.
Magic: The Gathering revenue surged 32% to top $500 million in a single quarter for the first time in the franchise's more than 30-year history, driven by demand for its Marvel Super Heroes and Secrets of Strixhaven sets. The Wizards of the Coast and Digital Gaming segment, which includes Magic, grew 27% to $664 million in revenue, with operating profit up 12% to $270 million. Mobile game Monopoly Go contributed $44 million in revenue for the quarter.
Consumer Products revenue rose 5% despite a roughly $25 million hit from a previously disclosed cyberattack that also added $11 million in expenses, the company said. Entertainment segment revenue fell 20%.
“Revenue exceeded Street expectations, though profitability remained pressured by tariff expense, entertainment-related mix shifts, and normal seasonality,” Jefferies said of the segment. “Notably, management estimated the cyber event reduced revenue by approximately $25M during the quarter, suggesting underlying demand was somewhat stronger than reported.”
Hasbro recorded a $56 million impairment tied to its digital games business during the quarter. The company returned $133 million to shareholders and paid down $55 million in debt, and said it plans to lean further into its $1 billion share repurchase authorization.
For the full year, Hasbro now expects revenue growth of 5% to 7% on a constant currency basis, up from its prior forecast of 3% to 5%. The company raised its adjusted operating margin outlook to 25% to 26%, from 24% to 25% previously, and now sees adjusted EBITDA of $1.45 billion to $1.5 billion, up from $1.4 billion to $1.45 billion.
Hasbro (HAS +8.06%) has a huge hit on its hands, and it's carrying the stock higher today. The global game and entertainment company raised full-year guidance after it reported a strong second quarter.
Hasbro stock jumped on the news, rising 10.1% as of 10:47 a.m. ET.
Image source: Getty Images.
Hasbro's magic Hasbro's results were largely driven by its Wizards of the Coast and Digital Gaming segment. The Wizards subsidiary has a huge hit on its hands with the Magic: The Gathering game. Revenue from the game soared 32% year over year, breaking $500 million in the quarter for just the first time in its 30-year history.
Expansion releases for the game are driving sales. That included Marvel Super Heroes, released in June, and Secrets of Strixhaven, released in April. For context, Hasbro's Monopoly Go! game contributed just $44 million of revenue in Q2.
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88.17
Investors buying Hasbro stock are really investing in the Magic franchise at this point. And the company believes it has staying power. Management increased full-year revenue, adjusted operating income, and profit guidance following the strong results.
In addition to its growth prospects, Hasbro can also be considered an income stock. Even after today's price jump, the stock yields over 3%, and management also allocates excess cash to share repurchases. Many investors are finding a place for it in their portfolios today.
Howard Smith has no position in any of the stocks mentioned. The Motley Fool recommends Hasbro. The Motley Fool has a disclosure policy.
Hasbro, Inc. delivered strong Q2 results, driven by MAGIC franchise growth and a resilient consumer products segment. Wizards & Digital revenue surged 27%, with MAGIC: The Gathering remaining a secular growth engine and supporting upgraded full-year guidance. Improved balance sheet, robust free cash flow, and leverage below 2x enable accelerated buybacks and secure a 3.4% dividend yield.
Key Takeaways Hasbro's Q2 revenues rose 16.2% to $1.14 billion, while adjusted EPS of $1.28 beat estimates.Wizards' revenues jumped 27% to $663.8 million, led by Magic and growth in digital and licensed gaming.Hasbro raised its FY26 revenue growth outlook to 5-7% and adjusted EBITDA to $1.45-$1.50 billion. Hasbro, Inc. (HAS - Free Report) reported second-quarter fiscal 2026 results, with earnings and revenues beating the Zacks Consensus Estimate. The top line increased year over year, while the bottom line declined from the previous year.
The quarter benefited from record performance at Wizards of the Coast, led by Magic: The Gathering, along with growth in Consumer Products and a favorable business mix. However, higher tariff costs, disruption related to unauthorized network access, increased operating expenses and weakness in the Entertainment segment partly offset these gains.
HAS’ Q2 Earnings & RevenuesIn second-quarter fiscal 2026, HAS reported adjusted earnings of $1.28 per share, which declined 1.5% year over year but surpassed the consensus mark of $1.17 by 9.4%.
Net revenues increased 16.2% year over year to $1.14 billion and topped the consensus estimate of $1.05 billion by 8.94%.
Hasbro’s Wizards Segment Powers GrowthWizards of the Coast and Digital Gaming revenues increased 27% year over year to $663.8 million. The segment’s performance was driven by strength in Magic: The Gathering and continued growth across digital and licensed gaming. Our model predicted the segment’s revenues to be $564 million.
Operating profit increased 12% to $270 million, while margin declined to 40.7% from 46.3% due to higher investments and a $56 million digital games impairment.
HAS’ Consumer Products Results Stay MixedConsumer Products revenues increased 5% year over year to $463 million despite disruption from unauthorized network access. Growth was supported by Star Wars, Marvel and broader category momentum. Our model predicted the segment’s revenues to be $453.7 million.
The segment posted an adjusted operating loss of $7.5 million versus an adjusted operating profit of $1.2 million a year ago, pressured by tariffs, an unfavorable mix, higher costs and seasonality.
Hasbro’s Entertainment Segment Faces Timing PressureEntertainment revenues declined 20% year over year to $12.8 million, reflecting the nature and timing of deals. Our model predicted the segment’s revenues to be $19.1 million.
Adjusted operating profit declined 15% to $8.6 million. Despite the lower profit, the adjusted operating margin expanded to 67.2% from 63.1%, supported by the mix of recognized deals.
HAS’ Profitability Reflects Volume and Mix BenefitsAdjusted operating profit increased 14% year over year to $282.2 million, driven by higher sales volume and favorable business mix. Adjusted EBITDA rose 9.4% to $330 million. Our estimate for the metric was $300.7 million.
The adjusted operating margin declined 40 basis points to 24.8% from 25.2%. Benefits from volume, mix, royalties and cost savings were offset by higher operating expenses, changes in the gross-to-net sales rate and nonrecurring items.
Hasbro’s Balance Sheet and Capital AllocationCash and cash equivalents were $880.5 million at quarter-end, up from $546.9 million a year earlier. Short-term investments totaled $497.7 million, while inventories declined to $353.2 million from $417.1 million. Long-term debt decreased to $3.04 billion from $3.32 billion.
Hasbro returned $133 million to its shareholders through dividends and share repurchases during the quarter and deployed $55 million toward debt reduction. The company paid $99 million in dividends and declared a quarterly dividend of 70 cents per share.
HAS Raises FY26 OutlookManagement now expects fiscal 2026 revenues to increase 5-7% in constant currency, up from its prior projection of 3-5% growth.
The adjusted operating margin is expected to be 25-26%, compared with the previous forecast of 24-25%. Adjusted EBITDA is projected between $1.45 billion and $1.50 billion, up from the earlier range of $1.40 billion to $1.45 billion.
Hasbro intends to continue investing in its core businesses, returning capital through dividends and share repurchases, and reducing debt.
HAS’ Zacks Rank & Other Key PicksCurrently, Hasbro has a Zacks Rank #2 (Buy).
Some other top-ranked stocks from the Consumer Discretionary sector:
Flexsteel Industries, Inc. (FLXS - Free Report) currently flaunts a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks Rank #1 stocks here.
The company delivered a trailing four-quarter earnings surprise of 59%, on average. FLXS stock has surged 88.8% in the year-to-date period. The Zacks Consensus Estimate for Flexsteel’s fiscal 2026 sales and EPS implies growth of 3.8% and 14.6%, respectively, from the year-ago levels.
The Marcus Corporation (MCS - Free Report) currently sports a Zacks Rank #1. The company delivered a trailing four-quarter negative earnings surprise of 40.4%, on average. MCS stock has jumped 49.5% in the year-to-date period.
The Zacks Consensus Estimate for Marcus’ 2026 sales and EPS indicates an increase of 6.2% and 211.8%, respectively, from the year-ago levels.
Vince Holding Corp. (VNCE - Free Report) currently carries a Zacks Rank of 2. The company delivered a trailing four-quarter earnings surprise of 635.7%, on average. VNCE stock has rallied 56.4% in the year-to-date period.
The Zacks Consensus Estimate for Vince Holding’s 2026 sales and EPS implies growth of 7.2% and 34.1%, respectively, from the year-ago levels.
Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.
Treat Your Portfolio With These 3 Spooky Season StocksHasbro NASDAQ: HAS reported a stronger-than-expected second quarter of 2026 and raised its full-year outlook, citing continued momentum in Magic: The Gathering, growth in consumer products and progress recovering from a cyber incident that affected operations earlier in the year.
Chief Executive Officer Chris Cocks said the company delivered 15% revenue growth in the first half of 2026, with “profits up appreciably,” despite headwinds from oil costs and trade policy. He said growth was broad-based across Magic, Dungeons & Dragons, Hasbro Gaming, Peppa Pig, Star Wars and Marvel.
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These 3 Dividend Stocks Combine Strong Yields With UpsideFor the second quarter, Chief Financial Officer and Chief Operating Officer Gina Goetter said Hasbro generated net revenue of $1.14 billion, up 16% year over year. Adjusted operating profit rose 14% to $282 million, while adjusted operating margin was 24.8%, down about 40 basis points from the prior year. Adjusted earnings per diluted share were $1.28, down 2%, which Goetter attributed to a write-off tied to digital gaming projects.
Through the first half of the year, net revenue rose 15% to $2.1 billion. Adjusted operating profit increased 21% to $569 million, and adjusted operating margin expanded 150 basis points, largely driven by Magic’s performance. Adjusted EBITDA was $330 million in the quarter and $670 million for the first half.
Magic Drives Wizards Growth Are Tariffs Threatening Disney’s Comeback Story?Hasbro’s Wizards segment continued to be the company’s primary growth engine. Goetter said Wizards revenue grew 27% in the quarter to $664 million, powered by Magic, which was up 32% in the quarter behind the releases of Secrets of Strixhaven and Marvel Super Heroes. Wizards operating profit rose 12% to $270 million, while operating margin declined to 40.7% due to the impairment charge.
Cocks described Magic as a “mega franchise” comparable to major gaming and entertainment properties, citing its more than 30-year history and long-term revenue compounding. He said Magic tabletop and digital revenue has compounded at more than 17% annually since 2009 and grew in 15 of the past 17 years, with the two down years declining by less than 3%.
Cocks said Marvel Super Heroes set records for day-one and month-one revenue and became the fastest Magic set to reach $300 million in revenue, with strong sell-through and reorders. In response to analyst questions, he said the product performed well across channels, particularly with new players and in less traditional outlets such as mass retail, Disney theme parks and GameStop.
Goetter said Hasbro entered 2026 with a strategy of larger initial print and distribution runs for Magic releases, after leaving some demand unmet in 2025. She said reprint runs are still taking longer, but the larger initial production runs have helped meet demand. She said Hasbro is working with print partners to increase capacity for 2027 and 2028.
Consumer Products Returns to Growth Hasbro’s Consumer Products segment revenue increased 5% to $463 million in the quarter. Goetter said the North America business rose 17% as the company lapped last year’s later shelf-set timing. The segment posted an adjusted operating loss of $7.5 million, reflecting higher input costs, royalties and timing of operating expenses.
Cocks said the toy and game business delivered its third consecutive quarter of growth. He pointed to strength in “Games categories,” which he described as gamified, entertainment-driven, multi-purchase and multi-generational areas of the toy industry that continue to outperform the broader market.
Hasbro highlighted several consumer products initiatives, including Blooms, an “aged-up” Play-Doh product that Cocks said sold out at major retailers in less than 24 hours during its initial launch. The company also announced a multi-year licensing agreement with Nintendo for products inspired by The Legend of Zelda, with the collaboration expected to begin appearing in 2027.
Goetter said the cyber incident had a smaller revenue impact than previously expected. Hasbro lost approximately $25 million of revenue in the quarter from the event, compared with its prior assumption of $40 million to $60 million. She said operations were fully restored ahead of schedule, cash flow remained healthy and receivables were in line with historical averages.
Digital Strategy Narrows After Write-Down Hasbro recorded a $56 million non-cash write-down in the quarter related to canceled digital games scheduled for release in 2028 and beyond. Cocks said the company reviewed its portfolio and is focusing digital investment on franchises, platforms and partners where it sees the clearest upside.
Cocks outlined four priorities for digital: focus, cost discipline, ownable platforms and partnership. He said Hasbro’s digital investment will center on trading card games and role-playing games, including Magic: The Gathering Arena, D&D Beyond and upcoming owned game offerings Exodus and Warlock, both planned for 2027.
He said 2026 should be the company’s peak year for digital investment as Exodus and Warlock enter their finishing phases. Hasbro expects total digital spending to decline at least 25% annually by 2028. Cocks said the company is shifting more development to lower-cost regions, using Montreal as its base for digital games, and increasingly co-developing and co-publishing with partners.
Goetter said the impairment was “one-time in nature” but would remain included in results, consistent with Hasbro’s treatment of digital game amortization. She added that the write-down does not materially change the economics for 2027 because it related to releases planned for 2028 and beyond.
Guidance Raised as Cash Flow Supports Buybacks Hasbro raised its full-year outlook and now expects consolidated revenue to grow 5% to 7% year over year on a constant-currency basis, with growth across each segment. The company also raised its adjusted operating margin outlook to 25% to 26% and expects adjusted EBITDA of $1.45 billion to $1.5 billion.
At the segment level, Wizards is expected to grow revenue in the low double-digit range for the year, with operating margins in the low 40% range. Consumer Products revenue is still expected to grow in the low single digits, with adjusted operating margin of 6% to 8%. Entertainment revenue is expected to be slightly positive year over year, with operating margins of about 50%.
In the first half, Hasbro generated $604 million in operating cash flow, contributed $147 million toward debt reduction and returned $239 million to shareholders through dividends and share repurchases. Goetter said the company increased its 2026 share repurchase target from $100 million to a minimum of $200 million, while remaining committed to its dividend.
During the question-and-answer session, Goetter said the raised guidance largely passes through first-half upside while leaving back-half assumptions for Wizards largely unchanged. She said Hasbro expects Magic to be up low single digits in the second half, with a mid-single-digit increase in the third quarter and a low-single-digit decline in the fourth quarter, partly due to a difficult comparison and timing of a 2027 release.
Cocks said Magic’s growth is supported by player growth, reacquisition of lapsed players, expanding distribution and upcoming first-party and Universes Beyond releases. He said Hasbro plans three first-party Magic sets and three Universes Beyond sets in 2027, with the first-party share increasing somewhat compared with 2026.
Goetter said the lower end of Hasbro’s full-year revenue guidance mainly reflects uncertainty around the holiday season in the retail business, while noting that the company feels good about its back-half forecast.
About Hasbro (NASDAQ:HAS)Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.
The company's brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.
This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected].
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Hasbro (HAS - Free Report) reported $1.14 billion in revenue for the quarter ended June 2026, representing a year-over-year increase of 16.2%. EPS of $1.28 for the same period compares to $1.30 a year ago.
The reported revenue compares to the Zacks Consensus Estimate of $1.05 billion, representing a surprise of +8.93%. The company delivered an EPS surprise of +9.4%, with the consensus EPS estimate being $1.17.
While investors scrutinize revenue and earnings changes year-over-year and how they compare with Wall Street expectations to determine their next move, some key metrics always offer a more accurate picture of a company's financial health.
Since these metrics play a crucial role in driving the top- and bottom-line numbers, comparing them with the year-ago numbers and what analysts estimated about them helps investors better project a stock's price performance.
Here is how Hasbro performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts:
External Net Revenues- Entertainment: $12.8 million versus $16.88 million estimated by four analysts on average. Compared to the year-ago quarter, this number represents a -20% change.External Net Revenues- Consumer Products: $463 million versus $451.31 million estimated by four analysts on average. Compared to the year-ago quarter, this number represents a +4.7% change.External Net Revenues- Wizards of the Coast and Digital Gaming: $663.8 million compared to the $591.06 million average estimate based on four analysts. The reported number represents a change of +27.1% year over year.Wizards of the Coast and Digital Gaming Net Revenues- Tabletop Gaming: $528.3 million versus the two-analyst average estimate of $464.2 million. The reported number represents a year-over-year change of +30%.Wizards of the Coast and Digital Gaming Net Revenues- Digital and Licensed Gaming: $135.5 million compared to the $114.98 million average estimate based on two analysts. The reported number represents a change of +16.7% year over year.Operating profit (loss)- Wizards of the Coast and Digital Gaming: $270 million versus $259.27 million estimated by four analysts on average.Operating profit (loss)- Entertainment: $5.6 million versus $5.74 million estimated by three analysts on average.Operating profit (loss)- Consumer Products: $-14.5 million compared to the $-20.53 million average estimate based on two analysts.View all Key Company Metrics for Hasbro here>>>
Shares of Hasbro have returned -3.3% over the past month versus the Zacks S&P 500 composite's -0.6% change. The stock currently has a Zacks Rank #2 (Buy), indicating that it could outperform the broader market in the near term.
Hasbro Inc (NASDAQ:HAS) raised its full-year revenue and profit forecasts on Tuesday after second-quarter results topped Wall Street estimates, powered by a record quarter for its Magic: The Gathering trading card franchise.
The toymaker posted adjusted earnings of $1.28 per share, beating analyst estimates of $1.13, while revenue climbed 16% year-over-year to $1.14 billion, ahead of the $1.06 billion expected by analysts.
Shares of Hasbro rose 10% in Tuesday morning trading.
Magic: The Gathering revenue surged 32% to top $500 million in a single quarter for the first time in the franchise's more than 30-year history, driven by demand for its Marvel Super Heroes and Secrets of Strixhaven sets. The Wizards of the Coast and Digital Gaming segment, which includes Magic, grew 27% to $664 million in revenue, with operating profit up 12% to $270 million. Mobile game Monopoly Go contributed $44 million in revenue for the quarter.
Consumer Products revenue rose 5% despite a roughly $25 million hit from a previously disclosed cyberattack that also added $11 million in expenses, the company said. Entertainment segment revenue fell 20%.
“Revenue exceeded Street expectations, though profitability remained pressured by tariff expense, entertainment-related mix shifts, and normal seasonality,” Jefferies said of the segment. “Notably, management estimated the cyber event reduced revenue by approximately $25M during the quarter, suggesting underlying demand was somewhat stronger than reported.”
Hasbro recorded a $56 million impairment tied to its digital games business during the quarter. The company returned $133 million to shareholders and paid down $55 million in debt, and said it plans to lean further into its $1 billion share repurchase authorization.
For the full year, Hasbro now expects revenue growth of 5% to 7% on a constant currency basis, up from its prior forecast of 3% to 5%. The company raised its adjusted operating margin outlook to 25% to 26%, from 24% to 25% previously, and now sees adjusted EBITDA of $1.45 billion to $1.5 billion, up from $1.4 billion to $1.45 billion.
PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS), a leading games, IP, and toy company, today reported financial results for the second quarter 2026. "Hasbro posted another quarter of topline growth, led by Wizards of the Coast," said Chris Cocks, Hasbro Chief Executive Officer. "Magic: The Gathering eclipsed $500 million in quarterly revenue for the first time in its 30-plus year history, led by the record-breaking debut of Marvel Super Heroes. With strong indications for our remai.
Hasbro signage is displayed during the New York Toy Fair in New York City, U.S., February 17, 2026. REUTERS/Jeenah Moon Purchase Licensing Rights, opens new tab
July 21 (Reuters) - Hasbro (HAS.O), opens new tab raised its annual revenue and profit forecasts on Tuesday, betting on resilient demand for its digital gaming business and continued strength in "Magic: The Gathering" despite an uncertain consumer spending environment.
The company also beat second-quarter sales and profit estimates, as its flagship "Magic" franchise fueled a 27% rise in revenue at its Wizards of the Coast and Digital Gaming unit. In the year-ago period, the unit recorded 16% growth.
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Stronger spending by higher-income consumers helped Hasbro offset demand pressure from lower-income households facing persistent inflation.
"With strong indications for our remaining releases and line of sight to continued growth in 2027, the Magic flywheel is firing on all cylinders," CEO Chris Cocks said.
Hasbro launched the "Secrets of Strixhaven" series in April and plans to release its "Marvel Super Heroes" title later this year.
Some analysts, however, had questioned whether the franchise can sustain recent growth as second-half comparisons become tougher.
Shares of the company, which also makes "Dungeons & Dragons" games, were marginally higher in premarket trading.
The Play-Doh maker now expects annual revenue to grow in the range of 5% to 7%, compared with its prior forecast of 3% to 5%. It sees annual adjusted core profit between $1.45 billion and $1.50 billion, compared with the previous outlook range of $1.40 billion to $1.45 billion.
Second-quarter revenue rose 16% to $1.14 billion, topping analysts' estimates of $1.07 billion, according to data compiled by LSEG.
The company's quarterly adjusted profit fell 1.5% to $1.28 per share. Analysts had estimated a profit of $1.14 per share.
Hasbro said it incurred $11 million in incremental expenses in the quarter from a cybersecurity incident that occurred in March, and expects additional related costs in the future.
Reporting by Neil J Kanatt in Bengaluru; Editing by Leroy Leo
Our Standards: The Thomson Reuters Trust Principles., opens new tab
1. Nebius Rises on Nvidia Ownership Reveal Nebius (NBIS +2.70%) rose over 6% in pre-market trading after Nvidia (NVDA +0.25%) disclosed a 9.3% passive stake in the business, which partly includes the $2 billion investment Nvidia publicly announced in March. Nvidia moved around 1% higher as part of a tech rebound this morning, with Nasdaq futures up 1.3%.
A strategic shift to ecosystem lock-in: The overall investment from Nvidia allows it to directly finance the expansion of its own order book, along with providing Nebius with the financial backing to take on larger peers. "Businesses and governments are demanding more AI compute than the industry can supply": Fool analyst Tim Beyers explained in October last year that the Rule Breakers team were banking profit from the 2018 recommendation of Nebius, having outperformed the S&P 500 by 94%. However, he said "you may strongly consider merely holding your shares if you believe that the (AI compute) flywheel will keep spinning." 2. Trump Slaps 50% Tariffs on Canadian Goods President Trump has announced 50% tariffs on certain Canadian exports to the U.S. ranging from "wine to hockey sticks to cement," in a response to what he believes is trade discrimination on U.S. goods.
Tariffs set to take effect 30 days after Trump signs: The statement from the White House noted alleged unfair duties from Canada on autos, alcohol, and dairy products. The retaliatory actions will apply to Canadian goods regardless of whether it originates under the U.S.-Mexico-Canada Agreement (USMCA). Initial market reaction isn't one of panic: S&P 500 futures rose around 0.5% following the news, potentially indicating the stance from the U.S. could be eased in the coming month if both sides come to the negotiating table.
3. Next Up: Stock Advisor Recs HAS, EQT, and IBKR Report
Hasbro (HAS +0.05%) rose around 2% ahead of the market open as results showed solid growth, with full-year guidance upgraded as a result. Revenue rose by 16% versus the previous year with "broad-based strength across the business" noted for the longtime Team Rule Breakers rec in SA. EQT (EQT 1.03%) posts earnings following the closing bell, coming off the back of beating earnings expectations from the previous quarter. The Team Hidden Gems rec will be aiming to consolidate after the record production volumes from fiscal Q1. Interactive Brokers (IBKR +1.27%) is set to report after the market closes. The rec from Team HG is expected to deliver a 21.6% revenue increase versus the same period last year, driven by higher client activity, just like last quarter 5. Today's Take: Growth vs. Scale
I generally think of growth versus scale in terms of margins. When a company is simply growing, its revenue goes up, but its costs go up just as fast (or even faster). On the other hand, when a company is scaling, revenue is growing faster than its underlying costs, and margins improve over time.-- Matt Frankel Team Hidden Gems
Consider a meal-kit company that spends heavily on discounts and marketing to acquire customers. Signups climb quickly, but if those customers churn after a few boxes, the company has only bought growth at a high price. Acquisition costs outrun the revenue they generate.-- Nick Sciple Team Rule Breakers
5. Your Take Last week, Cathie Wood's ARK Invest made SpaceX (SPCX 3.20%) its largest purchase by value, adding roughly $56.9 million to its stake, while its biggest sale was a $39.2 million trim of AMD (AMD +1.58%).
Have you ever bought or sold a stock partly because a famous investor did? How did it work out, and what did you learn from following someone else's lead?
Discuss with friends and family, or become a member to hear what your fellow Fools are saying!
This image and article was created using Large Language Models (LLMs) based on The Motley Fool's insights and investing approach. It has been reviewed by our AI quality control systems. Since LLMs cannot (currently) own stocks, it has no positions in any of the stocks mentioned. The Motley Fool has positions in and recommends Advanced Micro Devices, EQT, Interactive Brokers Group, and Nvidia. The Motley Fool recommends Hasbro and recommends the following options: long January 2027 $43.75 calls on Interactive Brokers Group and short January 2027 $46.25 calls on Interactive Brokers Group. The Motley Fool has a disclosure policy.
Hasbro raised its full-year outlook after swinging to a profit and logging higher revenue in the second quarter, driven by continued strength in its Wizards of the Coast and digital-gaming segment.
Hasbro (HAS - Free Report) came out with quarterly earnings of $1.28 per share, beating the Zacks Consensus Estimate of $1.17 per share. This compares to earnings of $1.3 per share a year ago. These figures are adjusted for non-recurring items.
This quarterly report represents an earnings surprise of +9.40%. A quarter ago, it was expected that this toy maker would post earnings of $1.12 per share when it actually produced earnings of $1.47, delivering a surprise of +31.25%.
Over the last four quarters, the company has surpassed consensus EPS estimates four times.
Hasbro, which belongs to the Zacks Toys - Games - Hobbies industry, posted revenues of $1.14 billion for the quarter ended June 2026, surpassing the Zacks Consensus Estimate by 8.93%. This compares to year-ago revenues of $980.8 million. The company has topped consensus revenue estimates four times over the last four quarters.
The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call.
Hasbro shares have lost about 0.5% since the beginning of the year versus the S&P 500's gain of 8.7%.
What's Next for Hasbro?While Hasbro has underperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock?
There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately.
Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions.
Ahead of this earnings release, the estimate revisions trend for Hasbro was favorable. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #2 (Buy) for the stock. So, the shares are expected to outperform the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
It will be interesting to see how estimates for the coming quarters and the current fiscal year change in the days ahead. The current consensus EPS estimate is $1.87 on $1.5 billion in revenues for the coming quarter and $6.04 on $4.99 billion in revenues for the current fiscal year.
Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Toys - Games - Hobbies is currently in the top 3% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.
Jakks Pacific (JAKK - Free Report) , another stock in the same industry, has yet to report results for the quarter ended June 2026. The results are expected to be released on July 23.
This toymaker is expected to post quarterly earnings of $0.25 per share in its upcoming report, which represents a year-over-year change of +733.3%. The consensus EPS estimate for the quarter has remained unchanged over the last 30 days.
Jakks Pacific's revenues are expected to be $129.62 million, up 8.8% from the year-ago quarter.
AIA Group Ltd grew its position in shares of Hasbro, Inc. (NASDAQ:HAS – Free Report) by 23.4% during the first quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 80,789 shares of the company’s stock after buying an additional 15,307 shares during the period. AIA Group Ltd owned 0.06% of Hasbro worth $7,562,000 at the end of the most recent reporting period.
Several other institutional investors and hedge funds also recently made changes to their positions in the company. Huntington National Bank raised its position in shares of Hasbro by 10.2% in the fourth quarter. Huntington National Bank now owns 1,233 shares of the company’s stock valued at $101,000 after purchasing an additional 114 shares during the period. Personal CFO Solutions LLC raised its holdings in Hasbro by 3.9% during the 4th quarter. Personal CFO Solutions LLC now owns 3,666 shares of the company’s stock valued at $301,000 after acquiring an additional 137 shares during the period. Signaturefd LLC lifted its position in shares of Hasbro by 6.4% during the fourth quarter. Signaturefd LLC now owns 2,268 shares of the company’s stock worth $186,000 after acquiring an additional 137 shares in the last quarter. Severin Investments LLC boosted its holdings in shares of Hasbro by 3.1% in the first quarter. Severin Investments LLC now owns 4,595 shares of the company’s stock worth $430,000 after acquiring an additional 137 shares during the period. Finally, Root Financial Partners LLC boosted its holdings in shares of Hasbro by 21.3% in the first quarter. Root Financial Partners LLC now owns 780 shares of the company’s stock worth $73,000 after acquiring an additional 137 shares during the period. Institutional investors own 91.83% of the company’s stock.
Trending Headlines about Hasbro Here are the key news stories impacting Hasbro this week:
Positive Sentiment: Hasbro announced a licensing partnership with Nintendo to produce The Legend of Zelda toys and related products, with the first reveal coming soon and products expected to roll out starting in 2027. The deal could strengthen Hasbro’s collectibles and action-figure business by tying it to one of gaming’s most valuable franchises. Article Title Positive Sentiment: Hasbro also unveiled new KPop Demon Hunters role-playing toys, signaling continued momentum in licensing-driven product launches that can help refresh the company’s toy lineup and broaden its appeal. Article Title Positive Sentiment: Hasbro’s partnership with Get After It Media on a new streaming channel suggests the company is expanding beyond toys into media and digital content, which could create additional brand exposure and monetization opportunities. Article Title Neutral Sentiment: Investors are also watching Hasbro ahead of its second-quarter earnings report on July 21, after the company beat expectations in the prior quarter. The upcoming results should be a key catalyst for the stock. Article Title Negative Sentiment: On the cautious side, Zacks Research trimmed several long-term earnings estimates for Hasbro and kept a Hold rating, which may temper enthusiasm even though the changes were small. Article Title Hasbro Stock Performance Shares of HAS opened at $81.55 on Monday. Hasbro, Inc. has a 1-year low of $69.50 and a 1-year high of $106.98. The company has a market capitalization of $11.54 billion, a P/E ratio of -49.13, a P/E/G ratio of 2.02 and a beta of 0.49. The company has a debt-to-equity ratio of 4.59, a current ratio of 1.65 and a quick ratio of 1.49. The firm’s 50 day simple moving average is $85.00 and its 200 day simple moving average is $90.25.
Hasbro (NASDAQ:HAS – Get Free Report) last released its quarterly earnings results on Wednesday, May 13th. The company reported $1.47 EPS for the quarter, topping analysts’ consensus estimates of $1.20 by $0.27. Hasbro had a negative net margin of 4.62% and a positive return on equity of 174.64%. The business had revenue of $1 billion during the quarter, compared to analysts’ expectations of $969.20 million. During the same quarter in the previous year, the company earned $1.04 EPS. The business’s quarterly revenue was up 12.7% compared to the same quarter last year. Sell-side analysts forecast that Hasbro, Inc. will post 6.04 earnings per share for the current fiscal year.
Hasbro Dividend Announcement The company also recently declared a quarterly dividend, which was paid on Thursday, June 11th. Shareholders of record on Monday, June 1st were given a dividend of $0.70 per share. The ex-dividend date was Monday, June 1st. This represents a $2.80 dividend on an annualized basis and a yield of 3.4%. Hasbro’s dividend payout ratio (DPR) is presently -168.67%.
Wall Street Analyst Weigh In A number of research firms recently issued reports on HAS. DA Davidson reiterated a “neutral” rating and set a $100.00 price objective on shares of Hasbro in a research note on Thursday, May 21st. Jefferies Financial Group cut their target price on Hasbro from $120.00 to $110.00 and set a “buy” rating for the company in a research note on Thursday. Bank of America cut their price objective on shares of Hasbro from $115.00 to $105.00 and set a “buy” rating for the company in a research report on Thursday. Wells Fargo & Company reduced their price objective on shares of Hasbro from $92.00 to $85.00 and set an “equal weight” rating for the company in a research note on Tuesday, June 9th. Finally, Citigroup lowered their target price on shares of Hasbro from $114.00 to $101.00 and set a “buy” rating on the stock in a research note on Friday, July 10th. One equities research analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, three have given a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $109.71.
View Our Latest Report on Hasbro
Hasbro Profile (Free Report)
Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.
The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.
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Analysts on Wall Street project that Hasbro (HAS - Free Report) will announce quarterly earnings of $1.15 per share in its forthcoming report, representing a decline of 11.5% year over year. Revenues are projected to reach $1.05 billion, increasing 6.7% from the same quarter last year.
The consensus EPS estimate for the quarter has been revised 3.8% lower over the last 30 days to the current level. This reflects how the analysts covering the stock have collectively reevaluated their initial estimates during this timeframe.
Ahead of a company's earnings disclosure, it is crucial to give due consideration to changes in earnings estimates. These revisions serve as a noteworthy factor in predicting potential investor reactions to the stock. Numerous empirical studies consistently demonstrate a strong relationship between trends in earnings estimate revision and the short-term price performance of a stock.
While investors typically rely on consensus earnings and revenue estimates to gauge how the business may have fared during the quarter, examining analysts' projections for some of the company's key metrics often helps gain a deeper insight.
Given this perspective, it's time to examine the average forecasts of specific Hasbro metrics that are routinely monitored and predicted by Wall Street analysts.
Analysts forecast 'External Net Revenues- Entertainment' to reach $16.88 million. The estimate indicates a change of +5.5% from the prior-year quarter.
Analysts predict that the 'External Net Revenues- Consumer Products' will reach $451.31 million. The estimate points to a change of +2% from the year-ago quarter.
The average prediction of analysts places 'External Net Revenues- Wizards of the Coast and Digital Gaming' at $591.06 million. The estimate points to a change of +13.1% from the year-ago quarter.
Analysts expect 'Wizards of the Coast and Digital Gaming Net Revenues- Tabletop Gaming' to come in at $464.20 million. The estimate indicates a year-over-year change of +14.3%.
The collective assessment of analysts points to an estimated 'Wizards of the Coast and Digital Gaming Net Revenues- Digital and Licensed Gaming' of $114.98 million. The estimate suggests a change of -1% year over year.
Analysts' assessment points toward 'Operating profit (loss)- Wizards of the Coast and Digital Gaming' reaching $259.27 million. The estimate is in contrast to the year-ago figure of $241.80 million.
It is projected by analysts that the 'Operating profit (loss)- Entertainment' will reach $5.74 million. Compared to the current estimate, the company reported $6.30 million in the same quarter of the previous year.
View all Key Company Metrics for Hasbro here>>>
Over the past month, Hasbro shares have recorded returns of -3.6% versus the Zacks S&P 500 composite's +0.5% change. Based on its Zacks Rank #3 (Hold), HAS will likely exhibit a performance that aligns with the overall market in the upcoming period. You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>> .
Key Takeaways Hasbro's second-quarter results are expected to benefit from strength in the Wizards of the Coast business.HAS is likely to see demand supported by gaming, collectibles and entertainment-driven product launches.HAS margins may remain under pressure from royalties, digital investments and higher input costs. Hasbro, Inc. (HAS - Free Report) is scheduled to report second-quarter 2026 results on July 21, before the opening bell. In the last reported quarter, the company’s earnings surpassed the Zacks Consensus Estimate by 31.3%.
HAS’ earnings have topped the consensus mark in each of the trailing four quarters, the average surprise being 37.9%.
How Are Estimates Placed?The Zacks Consensus Estimate for earnings is pegged at $1.15 per share, indicating a 11.5% decrease from $1.30 reported a year ago.
For revenues, the consensus estimate is pinned at $1.05 billion, implying a 6.7% increase from the prior-year quarter’s reported figure.
Factors to Note Ahead of HAS’ Q2 ResultsRevenuesHasbro’s top line in second-quarter 2026 is likely to have been driven by continued strength in its Wizards of the Coast segment. The MAGIC franchise remains a key growth engine, supported by record demand across premier releases, expanding organized play and a growing player base. Strong backlist demand, broader distribution through the Wizards Play Network and momentum from the Secrets of Strixhaven release are likely to have supported sales volumes. The expanding MAGIC ecosystem across tabletop, digital platforms and live events might have further supported revenue growth.
Our model predicts that total Wizards of the Coast & Digital Gaming revenues are likely to increase 8% year over year to $564 million.
Additionally, the Consumer Products segment is expected to have benefited from healthy point-of-sale trends, lean retailer inventories and a stronger entertainment slate. Product launches tied to major entertainment franchises and continued focus on gaming, collectibles and multi-generational brands are likely to have supported demand. Stable contributions from digital gaming, including recurring revenue streams from mobile titles, are also likely to have supported overall revenues.
Our model predicts that total Consumer Products revenues are likely to increase 2.5% year over year to $453.7 million.
EarningsMargins and earnings in second-quarter 2026 are likely to have remained under pressure despite expected revenue growth. Higher royalty expenses associated with licensed products and entertainment partnerships are expected to have weighed on profitability. Ongoing investments in digital gaming initiatives, product development and marketing for future game launches might have further limited margin expansion. In addition, rising oil-related input costs, including freight, resin and packaging expenses, are likely to have increased operating costs despite the company's continued productivity initiatives and cost-saving efforts.
Our model predicts gross profit margin to contract 530 basis points year over year 71.7%.
What Our Model Says About HAS StockOur proven model predicts an earnings beat for Hasbro this time around. The combination of a positive Earnings ESP and a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold) increases the odds of an earnings beat.
HAS’ Earnings ESP: Hasbro has an Earnings ESP of +2.46%. You can uncover the best stocks to buy or sell before they’re reported with our Earnings ESP Filter.
HAS’ Zacks Rank: The company has a Zacks Rank #3 at present.
Other Stocks Poised to Beat on EarningsHere are some other stocks from the Zacks Consumer Discretionary sector that investors may consider, as our model shows that these, too, have the right combination of elements to post an earnings beat.
JAKKS Pacific, Inc. (JAKK - Free Report) currently has an Earnings ESP of +51.02% and a Zacks Rank of 1. You can see the complete list of today’s Zacks #1 Rank stocks here.
JAKK’s earnings for the to-be-reported quarter are expected to increase 733.3%. JAKKS Pacific reported better-than-expected earnings in the trailing three out of four quarters and missed once, the average surprise being 53%.
Hooker Furnishings Corporation (HOFT - Free Report) has an Earnings ESP of +150.00% and a Zacks Rank of 3 at present.
Hooker Furnishings is expected to register a 93.6% increase in earnings for the to-be-reported quarter. HOFT reported better-than-expected earnings in the trailing three out of four quarters and missed once, the average surprise being 126.1%.
Royal Caribbean Cruises Ltd. (RCL - Free Report) currently has an Earnings ESP of +0.77% and a Zacks Rank of 3.
RCL’s earnings for the to-be-reported quarter are expected to decrease 10.5%. Royal Caribbean reported better-than-expected earnings in the trailing three out of four quarters and missed once, the average surprise being 5.1%.
In the latest close session, Hasbro (HAS - Free Report) was down 1.4% at $78.42. The stock's performance was behind the S&P 500's daily gain of 0.38%. Meanwhile, the Dow experienced a rise of 0.02%, and the technology-dominated Nasdaq saw an increase of 0.9%.
Prior to today's trading, shares of the toy maker had lost 6.42% lagged the Consumer Discretionary sector's loss of 0.81% and the S&P 500's gain of 1.27%.
Market participants will be closely following the financial results of Hasbro in its upcoming release. The company plans to announce its earnings on July 21, 2026. It is anticipated that the company will report an EPS of $1.13, marking a 13.08% fall compared to the same quarter of the previous year. In the meantime, our current consensus estimate forecasts the revenue to be $1.04 billion, indicating a 6.13% growth compared to the corresponding quarter of the prior year.
HAS's full-year Zacks Consensus Estimates are calling for earnings of $6.03 per share and revenue of $4.99 billion. These results would represent year-over-year changes of +8.84% and +6.1%, respectively.
Investors might also notice recent changes to analyst estimates for Hasbro. These latest adjustments often mirror the shifting dynamics of short-term business patterns. Consequently, upward revisions in estimates express analysts' positivity towards the business operations and its ability to generate profits.
Our research demonstrates that these adjustments in estimates directly associate with imminent stock price performance. To exploit this, we've formed the Zacks Rank, a quantitative model that includes these estimate changes and presents a viable rating system.
The Zacks Rank system, running from #1 (Strong Buy) to #5 (Strong Sell), holds an admirable track record of superior performance, independently audited, with #1 stocks contributing an average annual return of +25% since 1988. The Zacks Consensus EPS estimate has moved 0.32% higher within the past month. Currently, Hasbro is carrying a Zacks Rank of #3 (Hold).
Digging into valuation, Hasbro currently has a Forward P/E ratio of 13.2. This denotes a premium relative to the industry average Forward P/E of 10.23.
We can additionally observe that HAS currently boasts a PEG ratio of 1.94. The PEG ratio is similar to the widely-used P/E ratio, but this metric also takes the company's expected earnings growth rate into account. The Toys - Games - Hobbies industry had an average PEG ratio of 1.58 as trading concluded yesterday.
The Toys - Games - Hobbies industry is part of the Consumer Discretionary sector. At present, this industry carries a Zacks Industry Rank of 48, placing it within the top 20% of over 250 industries.
The Zacks Industry Rank gauges the strength of our individual industry groups by measuring the average Zacks Rank of the individual stocks within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
Keep in mind to rely on Zacks.com to watch all these stock-impacting metrics, and more, in the succeeding trading sessions.
