Hsbc Holdings PLC increased its position in Hasbro, Inc. (NASDAQ:HAS – Free Report) by 104.5% in the 2nd quarter, according to the company in its most recent filing with the SEC. The fund owned 798,597 shares of the company’s stock after acquiring an additional 408,015 shares during the quarter. Hsbc Holdings PLC owned about 0.57% of Hasbro worth $66,071,000 as of its most recent SEC filing.
A number of other hedge funds and other institutional investors have also added to or reduced their stakes in HAS. CYBER HORNET ETFs LLC bought a new position in Hasbro in the 2nd quarter worth approximately $25,000. University of Texas Texas AM Investment Management Co. purchased a new stake in shares of Hasbro during the fourth quarter worth $27,000. MUFG Securities EMEA plc bought a new position in shares of Hasbro in the second quarter worth $28,000. Thurston Springer Miller Herd & Titak Inc. grew its position in shares of Hasbro by 1,190.0% in the second quarter. Thurston Springer Miller Herd & Titak Inc. now owns 387 shares of the company’s stock valued at $32,000 after purchasing an additional 357 shares in the last quarter. Finally, Cedar Mountain Advisors LLC purchased a new position in shares of Hasbro in the first quarter valued at $37,000. 91.83% of the stock is currently owned by institutional investors.
Hasbro Price Performance Shares of NASDAQ:HAS opened at $92.53 on Tuesday. Hasbro, Inc. has a 52-week low of $69.50 and a 52-week high of $106.98. The firm has a fifty day moving average of $89.28 and a 200 day moving average of $90.80. The firm has a market capitalization of $13.05 billion, a PE ratio of 16.64, a price-to-earnings-growth ratio of 1.59 and a beta of 0.47. The company has a debt-to-equity ratio of 4.16, a quick ratio of 1.46 and a current ratio of 1.66.
Hasbro (NASDAQ:HAS – Get Free Report) last released its quarterly earnings results on Tuesday, July 21st. The company reported $1.28 earnings per share for the quarter, beating analysts’ consensus estimates of $1.16 by $0.12. Hasbro had a return on equity of 141.11% and a net margin of 15.97%.The business had revenue of $1.14 billion for the quarter, compared to the consensus estimate of $1.07 billion. During the same quarter last year, the business posted $1.30 earnings per share. The company’s revenue for the quarter was up 16.2% on a year-over-year basis. As a group, research analysts anticipate that Hasbro, Inc. will post 6.17 EPS for the current fiscal year. Hasbro Announces Dividend The company also recently disclosed a quarterly dividend, which was paid on Wednesday, September 2nd. Investors of record on Wednesday, August 19th were issued a dividend of $0.70 per share. This represents a $2.80 dividend on an annualized basis and a dividend yield of 3.0%. The ex-dividend date of this dividend was Wednesday, August 19th. Hasbro’s dividend payout ratio (DPR) is currently 50.36%.
Insider Activity at Hasbro In other Hasbro news, CFO Gina M. Goetter sold 11,000 shares of the stock in a transaction that occurred on Tuesday, July 28th. The shares were sold at an average price of $95.44, for a total transaction of $1,049,840.00. Following the transaction, the chief financial officer directly owned 88,104 shares in the company, valued at $8,408,645.76. This trade represents a 11.10% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, insider John Hight sold 3,186 shares of Hasbro stock in a transaction that occurred on Thursday, July 30th. The stock was sold at an average price of $93.71, for a total transaction of $298,560.06. Following the transaction, the insider directly owned 67,557 shares in the company, valued at $6,330,766.47. This trade represents a 4.50% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 50,472 shares of company stock worth $4,736,533 in the last quarter. 0.71% of the stock is owned by company insiders.
Analysts Set New Price Targets A number of analysts recently issued reports on HAS shares. Jefferies Financial Group decreased their price objective on Hasbro from $120.00 to $110.00 and set a “buy” rating on the stock in a research note on Thursday, July 16th. Weiss Ratings raised Hasbro from a “sell (d+)” rating to a “hold (c+)” rating in a report on Friday, July 31st. Citigroup reaffirmed a “buy” rating on shares of Hasbro in a report on Thursday, July 23rd. Bank of America decreased their price target on Hasbro from $115.00 to $105.00 and set a “buy” rating on the stock in a research report on Thursday, July 16th. Finally, DA Davidson lowered their price target on shares of Hasbro from $100.00 to $95.00 and set a “neutral” rating on the stock in a report on Wednesday, July 22nd. Twelve investment analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average price target of $109.43.
Get Our Latest Research Report on Hasbro
Hasbro Company Profile (Free Report)
Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.
The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.
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Akcie Hasbro za tři měsíce vzrostly o 10,8 % díky síle Magic: The Gathering a úsporám nákladů. Firma zároveň zvýšila výhled na rok 2026 na růst tržeb o 5–7 % v konstantní měně a upravenou provozní marži 25–26 %.
Key Takeaways Hasbro shares gained 10.8% in three months as Magic strength and cost savings improved operating momentum.Wizards revenues rose 27% as Magic climbed 32%, helping the franchise top $500 million in quarterly sales.Hasbro raised its 2026 outlook to 5-7% revenue growth and a 25-26% adjusted operating margin. Shares of Hasbro, Inc. (HAS - Free Report) have climbed 10.8% in the past three months, reflecting improving investor confidence in the company’s operating momentum. The stock has outperformed the Zacks Toys - Games - Hobbies industry’s 8.9% gain, the Zacks Consumer Discretionary sector’s 0.6% rise and the S&P 500’s 0.7% return over the same period.
Hasbro’s second-quarter fiscal 2026 results benefited from strong momentum in Magic: The Gathering, successful new releases and robust player demand. Wizards of the Coast benefited from strength in tabletop gaming, digital and licensed gaming, expanding distribution and a favorable business mix. Cost-transformation initiatives and supply-chain efficiencies provided additional support to profitability.
However, investor sentiment remains tempered by the impairment associated with Hasbro’s decision to refocus its Digital Games portfolio. Consumer Products profitability has also faced pressure from tariffs, higher input costs, royalties and unfavorable expense timing. Against this backdrop, should investors buy, hold or sell HAS shares?
HAS’ 3-Month Price Performance
Image Source: Zacks Investment Research
Over the past three months, Hasbro has outpaced Six Flags Entertainment Corporation (FUN - Free Report) , whose shares declined 22.7%, and Mattel, Inc. (MAT - Free Report) , which gained 1.9%. However, HAS has lagged JAKKS Pacific, Inc. (JAKK - Free Report) , which rose 16.5% in the same time frame.
HAS’ Digital Impairment, Tariffs and Cyber Disruption Weigh on ResultsDespite strong top-line growth, Hasbro’s second-quarter profitability faced several pressures. A non-cash impairment tied to the refocusing of its Digital Games portfolio weighed on Wizards of the Coast and Digital Gaming profitability. The segment’s operating margin declined to 40.7% from 46.3% a year earlier. At the consolidated level, adjusted operating margin slipped to 24.8% from 25.2%, while adjusted earnings per share declined to $1.28 from $1.30 despite solid revenue growth.
Consumer Products also remained under pressure from higher input costs, royalties, tariffs and the timing of operating expenses. Operational-excellence initiatives helped offset some oil and input-cost inflation, but normal seasonality and entertainment-related mix shifts continued to weigh on profitability.
The unauthorized network-access incident added further pressure by disrupting order processing, shipping and invoicing, particularly within Consumer Products. Hasbro also incurred recovery, forensic and remediation expenses, with some additional costs expected. Geographic performance remained uneven, as strength in North America was offset by weakness in Europe, Asia Pacific and Latin America. Marvel and Star Wars demand provided support, but lower licensing revenues were an offset. Entertainment also remained soft because of the timing of streaming renewals and other content deals, pressuring revenues and operating profit.
Magic Momentum and Broader Brand Strength Drive Robust GrowthMagic: The Gathering remains Hasbro’s strongest growth catalyst. Wizards of the Coast and Digital Gaming revenues increased 27% in the second quarter, driven by 30% growth in Tabletop Gaming, while Magic itself rose 32%. Strong demand for Secrets of Strixhaven and Universes Beyond Marvel Super Heroes helped Magic surpass $500 million in quarterly revenues for the first time. Favorable scale and mix also supported Wizards’ operating profit despite the Digital Games impairment.
Magic’s momentum extends beyond individual releases. The franchise continues to benefit from an expanding player base, broader distribution and higher initial print runs designed to better meet demand. Improved manufacturing and supply-chain execution, along with additional printing capacity, should further support growth.
Digital and licensed gaming offer another growth avenue, with Monopoly Go! contributing $44 million in the second quarter. Hasbro is concentrating digital investments around Magic, Dungeons & Dragons, owned platforms and higher-conviction titles while increasingly using co-development and co-publishing partnerships to improve efficiency. Consumer Products revenues increased 5%, supported by stronger North American demand, favorable retail-order timing and strength in Marvel and Star Wars products. Product innovation, licensing expansion and momentum across Hasbro’s GEM2 categories provided additional support.
Cost Savings, Cash Flow Strength & Raised Outlook Support GrowthHasbro’s operational transformation continues to provide an important offset to inflation and investment spending. The cost-transformation program generated $70 million of savings in the first half, helping adjusted operating profit increase 21% and adjusted operating margin expand 150 basis points.
Cash generation also improved sharply, with first-half operating cash flow rising to $604 million from $209 million. Hasbro used its stronger cash flow to reduce debt, prefund maturities and return $239 million to its shareholders through dividends and share repurchases.
Strong first-half execution prompted management to raise its 2026 outlook. Hasbro now expects revenues to grow 5-7% in constant currency, an adjusted operating margin of 25-26% and adjusted EBITDA of $1.45-$1.50 billion. Wizards remains the key growth engine, while recovering cyber-related sales, holiday innovation and further cost productivity should support Consumer Products in the second half.
Earnings Estimate Revision of HAS StockHAS’ earnings estimates for 2026 and 2027 have trended upward over the past 30 days to $6.18 and $6.56 per share, respectively. The revised estimates imply year-over-year earnings growth of 7.4% and 11.6%, respectively.
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In comparison, Mattel’s earnings are projected to decline 6.4% year over year, while earnings for Six Flags Entertainment and JAKKS Pacific are expected to grow 78.9% and 52.5%, respectively.
HAS Stock Trades at a PremiumHAS stock is currently trading at a premium, with a forward 12-month price-to-earnings (P/E) ratio of 14.64, as shown in the chart below. The premium valuation reflects investor expectations surrounding the continued strength of Magic, improving Consumer Products trends, cost efficiencies and stronger cash generation. However, the premium also leaves less room for execution setbacks. Digital Gaming investment and impairment-related concerns, Consumer Products margin pressure, tariffs and lingering costs associated with the cyber incident remain important risks.
HAS P/E Ratio (Forward 12 Months)
Image Source: Zacks Investment Research
ConclusionHasbro’s growth outlook is supported by exceptional momentum in Magic: The Gathering, broader Wizards of the Coast strength, improving Consumer Products revenues and continued expansion of digital and licensing opportunities. Cost-transformation initiatives, stronger cash flow and the raised 2026 outlook add further support, while upward earnings estimate revisions reinforce improving fundamentals.
Nonetheless, several challenges warrant caution. Consumer Products profitability remains pressured by tariffs, higher input costs and royalties, while the Digital Games impairment highlights execution risks associated with Hasbro’s gaming investments. The company also continues to navigate cyber-related costs and weakness in Entertainment. Following the recent share-price rally, HAS’ premium valuation suggests that some of the improving fundamentals are already reflected in the stock. The combination of strong growth drivers and lingering margin and execution risks supports a hold stance rather than an aggressive entry at current levels.
HAS stock currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Canada Pension Plan Investment Board acquired a new position in shares of Hasbro, Inc. (NASDAQ:HAS – Free Report) in the second quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor acquired 109,100 shares of the company’s stock, valued at approximately $9,011,000. Canada Pension Plan Investment Board owned approximately 0.08% of Hasbro at the end of the most recent reporting period.
Other institutional investors and hedge funds have also added to or reduced their stakes in the company. Huntington National Bank grew its stake in shares of Hasbro by 10.2% during the fourth quarter. Huntington National Bank now owns 1,233 shares of the company’s stock worth $101,000 after buying an additional 114 shares during the last quarter. Marathon Mission Inc. increased its holdings in shares of Hasbro by 1.4% during the second quarter. Marathon Mission Inc. now owns 9,152 shares of the company’s stock worth $756,000 after buying an additional 128 shares in the last quarter. Severin Investments LLC lifted its stake in shares of Hasbro by 3.1% in the 1st quarter. Severin Investments LLC now owns 4,595 shares of the company’s stock valued at $430,000 after acquiring an additional 137 shares during the last quarter. Root Financial Partners LLC lifted its stake in shares of Hasbro by 21.3% in the 1st quarter. Root Financial Partners LLC now owns 780 shares of the company’s stock valued at $73,000 after acquiring an additional 137 shares during the last quarter. Finally, United Capital Financial Advisors LLC boosted its holdings in shares of Hasbro by 2.2% during the 3rd quarter. United Capital Financial Advisors LLC now owns 6,500 shares of the company’s stock valued at $493,000 after acquiring an additional 139 shares in the last quarter. Institutional investors own 91.83% of the company’s stock.
Insiders Place Their Bets In other news, insider John Hight sold 3,186 shares of Hasbro stock in a transaction on Thursday, July 30th. The shares were sold at an average price of $93.71, for a total value of $298,560.06. Following the completion of the sale, the insider owned 67,557 shares in the company, valued at $6,330,766.47. The trade was a 4.50% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. Also, insider Timothy J. Kilpin sold 20,000 shares of the business’s stock in a transaction on Tuesday, July 28th. The shares were sold at an average price of $93.12, for a total transaction of $1,862,400.00. Following the transaction, the insider owned 54,229 shares in the company, valued at $5,049,804.48. The trade was a 26.94% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold a total of 45,415 shares of company stock valued at $4,260,164 over the last 90 days. 0.71% of the stock is currently owned by corporate insiders.
Hasbro Stock Performance HAS stock opened at $94.23 on Friday. The firm has a market cap of $13.29 billion, a PE ratio of 16.95, a price-to-earnings-growth ratio of 1.72 and a beta of 0.47. The company has a current ratio of 1.66, a quick ratio of 1.46 and a debt-to-equity ratio of 4.16. The stock has a 50-day moving average price of $88.20 and a 200-day moving average price of $91.26. Hasbro, Inc. has a 1-year low of $69.50 and a 1-year high of $106.98. Hasbro (NASDAQ:HAS – Get Free Report) last announced its earnings results on Tuesday, July 21st. The company reported $1.28 EPS for the quarter, beating the consensus estimate of $1.16 by $0.12. Hasbro had a return on equity of 141.11% and a net margin of 15.97%.The company had revenue of $1.14 billion for the quarter, compared to analyst estimates of $1.07 billion. During the same quarter in the prior year, the company earned $1.30 EPS. The firm’s revenue for the quarter was up 16.2% compared to the same quarter last year. As a group, equities research analysts expect that Hasbro, Inc. will post 6.18 earnings per share for the current year.
Hasbro Announces Dividend The firm also recently declared a quarterly dividend, which will be paid on Wednesday, September 2nd. Shareholders of record on Wednesday, August 19th will be paid a $0.70 dividend. The ex-dividend date of this dividend is Wednesday, August 19th. This represents a $2.80 annualized dividend and a yield of 3.0%. Hasbro’s payout ratio is 50.36%.
Analyst Ratings Changes A number of equities research analysts recently weighed in on HAS shares. JPMorgan Chase & Co. lowered their target price on Hasbro from $125.00 to $111.00 and set an “overweight” rating for the company in a report on Wednesday, July 22nd. Wells Fargo & Company lifted their price target on Hasbro from $85.00 to $90.00 and gave the company an “equal weight” rating in a research note on Thursday, August 20th. Wall Street Zen lowered Hasbro from a “buy” rating to a “hold” rating in a research note on Saturday, August 1st. BNP Paribas Exane lowered their price objective on Hasbro from $117.00 to $114.00 and set an “outperform” rating for the company in a research note on Wednesday, July 15th. Finally, Morgan Stanley raised their price objective on shares of Hasbro from $122.00 to $123.00 and gave the company an “overweight” rating in a report on Thursday, May 14th. Twelve equities research analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the company’s stock. According to data from MarketBeat.com, Hasbro currently has a consensus rating of “Moderate Buy” and a consensus price target of $109.43.
Get Our Latest Stock Analysis on HAS
Hasbro Company Profile (Free Report)
Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.
The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.
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Hasbro zvýšil výhled pro Wizards a letos čeká růst tržeb v nízkých dvouciferných číslech. MAGIC: THE GATHERING ve 2. čtvrtletí zvýšil tržby o 32 % a Marvel se stal nejrychlejším setem na 300 milionů USD.
Key Takeaways Hasbro's MAGIC revenues jumped 32% in Q2, fueled by strong demand and expanding distribution.Marvel became MAGIC's fastest set to reach $300 million, while Hobbit offers another growth catalyst.Hasbro raised its Wizards outlook, expecting low-double-digit revenue growth for the full year. Hasbro, Inc. (HAS - Free Report) is seeing strong momentum in its Wizards business, led by MAGIC: THE GATHERING. The franchise delivered a 32% revenue increase in the second quarter and more than 34% growth in the first half, helping Wizards revenues jump 27% to $664 million.
The momentum could extend beyond the current quarter, although comparisons will become tougher. The Marvel Super Heroes set achieved record day-one and first-month revenues and became the fastest MAGIC set to reach $300 million. Strong sell-through and reorders suggest demand is not merely the result of loading inventory into distribution channels.
The upcoming Hobbit release offers another catalyst, but investors should temper expectations. Management said it will be a significant release, though smaller than Marvel in terms of SKUs and card count. Therefore, its contribution is unlikely to match the scale of the Marvel launch.
Still, Hasbro sees several structural growth drivers. New-player additions, re-engagement of lapsed players and double-digit distribution growth are strengthening the MAGIC flywheel. The company also expects three first-party and three Universes Beyond sets in 2027, supporting a healthy release pipeline.
Hasbro has raised its full-year outlook, now expecting Wizards revenues to grow in the low-double-digit range. With MAGIC’s player base and distribution expanding, Marvel and Hobbit could help sustain momentum, although the magnitude will vary by release.
HAS Faces Competition From MAT and JAKKMattel (MAT - Free Report) remains a key competitor to Hasbro in toys, games and entertainment, with well-known franchises such as Barbie, Hot Wheels and UNO. Its ability to monetize popular brands across toys, games, licensing and entertainment creates competition for consumer attention and retail space. Mattel’s established gaming portfolio also overlaps with Hasbro’s efforts to expand MAGIC beyond traditional hobby channels.
JAKKS Pacific (JAKK - Free Report) is another publicly traded rival with exposure to licensed entertainment properties and toy categories. Its strategy of developing products around recognizable characters and franchises places JAKKS Pacific in competition with Hasbro for consumer spending, particularly as entertainment-driven toys continue to gain traction.
Hasbro, however, has a differentiated growth engine in MAGIC. Management highlighted rising new-player additions, returning lapsed players and double-digit distribution growth as key drivers of the franchise’s durability.
HAS’ Stock Price Performance & Valuation TrendShares of this games and toys manufacturer have gained 17.5% in the past year, outperforming the Zacks Toys - Games - Hobbies industry and the broader Consumer Discretionary sector, but underperforming the S&P 500 Index.
Price Performance
Image Source: Zacks Investment Research
HAS stock is currently trading at a premium to its industry peers, with a forward 12-month price-to-earnings (P/E) ratio of 14.55, as shown in the chart below.
P/E (F12M)
Image Source: Zacks Investment Research
Earnings Estimate Revision of HASHAS’ earnings estimates for 2026 and 2027 have trended upward in the past 30 days to $6.15 and $6.56 per share, respectively. The revised estimates for 2026 and 2027 imply year-over-year growth of 11% and 6.7%, respectively.
Image Source: Zacks Investment Research
HAS currently carries a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
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52-Week Range$69.50▼
$106.98Dividend Yield2.91%
P/E Ratio17.31
Price Target$109.07
Hasbro Inc. NASDAQ: HAS is up about 4.6% in the days after the company reported its Q2 2026 earnings report on July 21. The company, known for iconic toys and games like Monopoly and Play-Doh, delivered a top- and bottom-line beat and raised its second-half guidance. More importantly to investors, the company continued to pay down its debt and raised its guidance across the board.
Hasbro's Q2 revenue rose 16% year over year to $1.14 billion. Adjusted earnings per share (EPS) came in at $1.28, roughly flat versus last year but still ahead of expectations. Given the size of the beat, the muted investor reaction stands out. That gap between fundamentals and price action may be where the opportunity lies.
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Wizards of the Coast Drives Record GrowthThe Wizards of the Coast and Digital Gaming segment grew revenue 27%, with Magic: The Gathering crossing $500 million in quarterly revenue for the first time ever. Secrets of Strixhaven and the record-breaking Marvel Super Heroes crossover drove the surge. Segment operating profit rose 12% to $270 million, even after absorbing a $56 million digital games impairment.
Consumer Products Show Surprising ResilienceConsumer Products revenue grew 5%, helped by Star Wars: The Mandalorian and Grogu and momentum in GEM Squared categories. That growth came despite lingering disruption from the unauthorized network access disclosed earlier this year. Operating results there remained a loss, but the adjusted loss narrowed versus a year ago. Entertainment revenue fell 20% on deal timing, a smaller and less important piece of the story.
Management didn't just beat the quarter. It also raised its full-year guidance. Revenue growth is now expected at 5% to 7% in constant currency, up from 3% to 5%. Adjusted operating margin guidance moved up to 25%-26%, and adjusted EBITDA guidance rose to $1.45 billion to $1.50 billion. Operating cash flow nearly tripled year over year, hitting $604 million. Hasbro used that cash to pay down debt and lean into its $1 billion buyback authorization.
Despite the guidance raise and record Magic revenue, HAS trades at approximately 14.7x forward earnings. Analysts covering the stock point to earnings growth and free cash flow growth projections that suggest real undervaluation at that multiple. When a company is compounding double-digit revenue growth and expanding margins, a mid-teens multiple looks conservative.
That valuation gap often shows up when a stock's narrative hasn't caught up with its numbers. Investors may still see Hasbro as a legacy toy company, weathering tariffs and a cyber incident. The underlying business tells a different story.
The "Kidult" Trend Is Fueling Long-Term GrowthHere’s what some investors may be missing about Hasbro. The company’s most important customer today isn't a kid. It's an adult collector. Wizards of the Coast, powered almost entirely by Magic: The Gathering and Dungeons & Dragons, now drives the bulk of the company's profit. The average tabletop Magic player is around 35 years old, with a player tenure of over 5 years.
That's the "kidults" trend in action: adults with disposable income sustaining a hobby they never outgrew. Magic has posted growth in 15 of the last 17 years, with a 17% revenue CAGR since 2009. This isn't a fad. It's a durable, adult-driven demand engine inside a company that’s still branded around children's toys.
That mismatch between public perception and financial reality is a classic behavioral setup. The market prices Hasbro like a toy company. The earnings increasingly come from a trading card and tabletop gaming business with cult-like adult loyalty. As that reality becomes harder to ignore, the multiple may need to catch up.
Technical Breakout Points to More UpsideHAS shares have decisively cleared their 200-day moving average near $87.07. The MACD confirms the strength, with the MACD line at 1.67 above its signal line at 1.85 and a rising histogram. That's a bullish setup building momentum. Shares are still well off their February high above $105, leaving plenty of room to run if buyers keep defending the 200-day line, and this breakout holds.
Analysts See More Than 20% Upside for HASAs of this writing, the stock has a consensus price target of $109.07. That's a gain of approximately 15% from its market close price on July 27. However, after the earnings report, UBS Group reiterated its Buy rating on the stock with a $120 price target.
Hasbro is checking all the boxes for investors. It’s successfully shoring up its balance sheet while returning cash to shareholders through dividends and buybacks. It also has analysts' support and is heading into the two quarters that are historically its strongest for revenue.
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Hasbro zvýšilo celoroční výhled tržeb i zisku díky silné poptávce po digitálním hraní a značce Magic: The Gathering. Ve 2. čtvrtletí tržby stouply o 16 % na 1,14 miliardy USD.
Hasbro signage is displayed during the New York Toy Fair in New York City, U.S., February 17, 2026. REUTERS/Jeenah Moon Purchase Licensing Rights, opens new tab
July 21 (Reuters) - Hasbro (HAS.O), opens new tab raised its annual revenue and profit forecasts on Tuesday, betting on resilient demand for its digital gaming business and continued strength in "Magic: The Gathering" despite an uncertain consumer spending environment.
The company also beat second-quarter sales and profit estimates, as its flagship "Magic" franchise fueled a 27% rise in revenue at its Wizards of the Coast and Digital Gaming unit. In the year-ago period, the unit recorded 16% growth.
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Stronger spending by higher-income consumers helped Hasbro offset demand pressure from lower-income households facing persistent inflation.
"With strong indications for our remaining releases and line of sight to continued growth in 2027, the Magic flywheel is firing on all cylinders," CEO Chris Cocks said.
Hasbro launched the "Secrets of Strixhaven" series in April and plans to release its "Marvel Super Heroes" title later this year.
Some analysts, however, had questioned whether the franchise can sustain recent growth as second-half comparisons become tougher.
Shares of the company, which also makes "Dungeons & Dragons" games, were marginally higher in premarket trading.
The Play-Doh maker now expects annual revenue to grow in the range of 5% to 7%, compared with its prior forecast of 3% to 5%. It sees annual adjusted core profit between $1.45 billion and $1.50 billion, compared with the previous outlook range of $1.40 billion to $1.45 billion.
Second-quarter revenue rose 16% to $1.14 billion, topping analysts' estimates of $1.07 billion, according to data compiled by LSEG.
The company's quarterly adjusted profit fell 1.5% to $1.28 per share. Analysts had estimated a profit of $1.14 per share.
Hasbro said it incurred $11 million in incremental expenses in the quarter from a cybersecurity incident that occurred in March, and expects additional related costs in the future.
Reporting by Neil J Kanatt in Bengaluru; Editing by Leroy Leo
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Hasbro (HAS - Free Report) came out with quarterly earnings of $1.28 per share, beating the Zacks Consensus Estimate of $1.17 per share. This compares to earnings of $1.3 per share a year ago. These figures are adjusted for non-recurring items.
This quarterly report represents an earnings surprise of +9.40%. A quarter ago, it was expected that this toy maker would post earnings of $1.12 per share when it actually produced earnings of $1.47, delivering a surprise of +31.25%.
Over the last four quarters, the company has surpassed consensus EPS estimates four times.
Hasbro, which belongs to the Zacks Toys - Games - Hobbies industry, posted revenues of $1.14 billion for the quarter ended June 2026, surpassing the Zacks Consensus Estimate by 8.93%. This compares to year-ago revenues of $980.8 million. The company has topped consensus revenue estimates four times over the last four quarters.
The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call.
Hasbro shares have lost about 0.5% since the beginning of the year versus the S&P 500's gain of 8.7%.
What's Next for Hasbro?While Hasbro has underperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock?
There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately.
Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions.
Ahead of this earnings release, the estimate revisions trend for Hasbro was favorable. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #2 (Buy) for the stock. So, the shares are expected to outperform the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
It will be interesting to see how estimates for the coming quarters and the current fiscal year change in the days ahead. The current consensus EPS estimate is $1.87 on $1.5 billion in revenues for the coming quarter and $6.04 on $4.99 billion in revenues for the current fiscal year.
Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Toys - Games - Hobbies is currently in the top 3% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.
Jakks Pacific (JAKK - Free Report) , another stock in the same industry, has yet to report results for the quarter ended June 2026. The results are expected to be released on July 23.
This toymaker is expected to post quarterly earnings of $0.25 per share in its upcoming report, which represents a year-over-year change of +733.3%. The consensus EPS estimate for the quarter has remained unchanged over the last 30 days.
Jakks Pacific's revenues are expected to be $129.62 million, up 8.8% from the year-ago quarter.
Hasbro vyhlíží výsledky za 2. čtvrtletí, které by měly těžit ze síly Wizards of the Coast. Tržby by měly vzrůst na 1,05 miliardy USD, zatímco zisk na akcii má činit 1,15 USD.
Key Takeaways Hasbro's second-quarter results are expected to benefit from strength in the Wizards of the Coast business.HAS is likely to see demand supported by gaming, collectibles and entertainment-driven product launches.HAS margins may remain under pressure from royalties, digital investments and higher input costs. Hasbro, Inc. (HAS - Free Report) is scheduled to report second-quarter 2026 results on July 21, before the opening bell. In the last reported quarter, the company’s earnings surpassed the Zacks Consensus Estimate by 31.3%.
HAS’ earnings have topped the consensus mark in each of the trailing four quarters, the average surprise being 37.9%.
How Are Estimates Placed?The Zacks Consensus Estimate for earnings is pegged at $1.15 per share, indicating a 11.5% decrease from $1.30 reported a year ago.
For revenues, the consensus estimate is pinned at $1.05 billion, implying a 6.7% increase from the prior-year quarter’s reported figure.
Factors to Note Ahead of HAS’ Q2 ResultsRevenuesHasbro’s top line in second-quarter 2026 is likely to have been driven by continued strength in its Wizards of the Coast segment. The MAGIC franchise remains a key growth engine, supported by record demand across premier releases, expanding organized play and a growing player base. Strong backlist demand, broader distribution through the Wizards Play Network and momentum from the Secrets of Strixhaven release are likely to have supported sales volumes. The expanding MAGIC ecosystem across tabletop, digital platforms and live events might have further supported revenue growth.
Our model predicts that total Wizards of the Coast & Digital Gaming revenues are likely to increase 8% year over year to $564 million.
Additionally, the Consumer Products segment is expected to have benefited from healthy point-of-sale trends, lean retailer inventories and a stronger entertainment slate. Product launches tied to major entertainment franchises and continued focus on gaming, collectibles and multi-generational brands are likely to have supported demand. Stable contributions from digital gaming, including recurring revenue streams from mobile titles, are also likely to have supported overall revenues.
Our model predicts that total Consumer Products revenues are likely to increase 2.5% year over year to $453.7 million.
EarningsMargins and earnings in second-quarter 2026 are likely to have remained under pressure despite expected revenue growth. Higher royalty expenses associated with licensed products and entertainment partnerships are expected to have weighed on profitability. Ongoing investments in digital gaming initiatives, product development and marketing for future game launches might have further limited margin expansion. In addition, rising oil-related input costs, including freight, resin and packaging expenses, are likely to have increased operating costs despite the company's continued productivity initiatives and cost-saving efforts.
Our model predicts gross profit margin to contract 530 basis points year over year 71.7%.
What Our Model Says About HAS StockOur proven model predicts an earnings beat for Hasbro this time around. The combination of a positive Earnings ESP and a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold) increases the odds of an earnings beat.
HAS’ Earnings ESP: Hasbro has an Earnings ESP of +2.46%. You can uncover the best stocks to buy or sell before they’re reported with our Earnings ESP Filter.
HAS’ Zacks Rank: The company has a Zacks Rank #3 at present.
Other Stocks Poised to Beat on EarningsHere are some other stocks from the Zacks Consumer Discretionary sector that investors may consider, as our model shows that these, too, have the right combination of elements to post an earnings beat.
JAKKS Pacific, Inc. (JAKK - Free Report) currently has an Earnings ESP of +51.02% and a Zacks Rank of 1. You can see the complete list of today’s Zacks #1 Rank stocks here.
JAKK’s earnings for the to-be-reported quarter are expected to increase 733.3%. JAKKS Pacific reported better-than-expected earnings in the trailing three out of four quarters and missed once, the average surprise being 53%.
Hooker Furnishings Corporation (HOFT - Free Report) has an Earnings ESP of +150.00% and a Zacks Rank of 3 at present.
Hooker Furnishings is expected to register a 93.6% increase in earnings for the to-be-reported quarter. HOFT reported better-than-expected earnings in the trailing three out of four quarters and missed once, the average surprise being 126.1%.
Royal Caribbean Cruises Ltd. (RCL - Free Report) currently has an Earnings ESP of +0.77% and a Zacks Rank of 3.
RCL’s earnings for the to-be-reported quarter are expected to decrease 10.5%. Royal Caribbean reported better-than-expected earnings in the trailing three out of four quarters and missed once, the average surprise being 5.1%.
In the latest trading session, Hasbro (HAS - Free Report) closed at $77.98, marking a -2.71% move from the previous day. The stock fell short of the S&P 500, which registered a gain of 0.72% for the day. Meanwhile, the Dow experienced a rise of 0.3%, and the technology-dominated Nasdaq saw an increase of 1.12%.
The stock of toy maker has fallen by 4.79% in the past month, lagging the Consumer Discretionary sector's gain of 2.31% and the S&P 500's loss of 0.9%.
Analysts and investors alike will be keeping a close eye on the performance of Hasbro in its upcoming earnings disclosure. The company's earnings report is set to go public on July 21, 2026. The company is forecasted to report an EPS of $1.17, showcasing a 10% downward movement from the corresponding quarter of the prior year. Our most recent consensus estimate is calling for quarterly revenue of $1.04 billion, up 6.13% from the year-ago period.
For the full year, the Zacks Consensus Estimates project earnings of $5.96 per share and a revenue of $4.97 billion, demonstrating changes of +7.58% and +5.74%, respectively, from the preceding year.
Investors should also note any recent changes to analyst estimates for Hasbro. Recent revisions tend to reflect the latest near-term business trends. As such, positive estimate revisions reflect analyst optimism about the business and profitability.
Research indicates that these estimate revisions are directly correlated with near-term share price momentum. To exploit this, we've formed the Zacks Rank, a quantitative model that includes these estimate changes and presents a viable rating system.
The Zacks Rank system, which varies between #1 (Strong Buy) and #5 (Strong Sell), carries an impressive track record of exceeding expectations, confirmed by external audits, with stocks at #1 delivering an average annual return of +25% since 1988. Over the past month, the Zacks Consensus EPS estimate has shifted 0.1% upward. Hasbro is currently sporting a Zacks Rank of #2 (Buy).
In terms of valuation, Hasbro is presently being traded at a Forward P/E ratio of 13.44. This expresses a premium compared to the average Forward P/E of 9.96 of its industry.
Also, we should mention that HAS has a PEG ratio of 1.97. This metric is used similarly to the famous P/E ratio, but the PEG ratio also takes into account the stock's expected earnings growth rate. HAS's industry had an average PEG ratio of 1.57 as of yesterday's close.
The Toys - Games - Hobbies industry is part of the Consumer Discretionary sector. With its current Zacks Industry Rank of 198, this industry ranks in the bottom 20% of all industries, numbering over 250.
The Zacks Industry Rank is ordered from best to worst in terms of the average Zacks Rank of the individual companies within each of these sectors. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
Make sure to utilize Zacks.com to follow all of these stock-moving metrics, and more, in the coming trading sessions.
Hasbro (HAS - Free Report) ended the recent trading session at $84.44, demonstrating a -1.04% change from the preceding day's closing price. This move lagged the S&P 500's daily gain of 1.18%. Elsewhere, the Dow gained 0.59%, while the tech-heavy Nasdaq added 2.07%.
Coming into today, shares of the toy maker had lost 0.97% in the past month. In that same time, the Consumer Discretionary sector lost 1.1%, while the S&P 500 lost 2.9%.
The investment community will be paying close attention to the earnings performance of Hasbro in its upcoming release. The company's earnings per share (EPS) are projected to be $1.18, reflecting a 9.23% decrease from the same quarter last year. Alongside, our most recent consensus estimate is anticipating revenue of $1.05 billion, indicating a 6.82% upward movement from the same quarter last year.
In terms of the entire fiscal year, the Zacks Consensus Estimates predict earnings of $6.01 per share and a revenue of $4.98 billion, indicating changes of +8.48% and +5.94%, respectively, from the former year.
Additionally, investors should keep an eye on any recent revisions to analyst forecasts for Hasbro. These recent revisions tend to reflect the evolving nature of short-term business trends. As a result, we can interpret positive estimate revisions as a good sign for the business outlook.
Our research demonstrates that these adjustments in estimates directly associate with imminent stock price performance. To utilize this, we have created the Zacks Rank, a proprietary model that integrates these estimate changes and provides a functional rating system.
The Zacks Rank system, spanning from #1 (Strong Buy) to #5 (Strong Sell), boasts an impressive track record of outperformance, audited externally, with #1 ranked stocks yielding an average annual return of +25% since 1988. Within the past 30 days, our consensus EPS projection has moved 0.84% higher. Hasbro currently has a Zacks Rank of #2 (Buy).
With respect to valuation, Hasbro is currently being traded at a Forward P/E ratio of 14.21. Its industry sports an average Forward P/E of 10.64, so one might conclude that Hasbro is trading at a premium comparatively.
It is also worth noting that HAS currently has a PEG ratio of 2.09. This metric is used similarly to the famous P/E ratio, but the PEG ratio also takes into account the stock's expected earnings growth rate. The Toys - Games - Hobbies industry currently had an average PEG ratio of 1.67 as of yesterday's close.
The Toys - Games - Hobbies industry is part of the Consumer Discretionary sector. This industry currently has a Zacks Industry Rank of 110, which puts it in the top 46% of all 250+ industries.
The Zacks Industry Rank assesses the vigor of our specific industry groups by computing the average Zacks Rank of the individual stocks incorporated in the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
You can find more information on all of these metrics, and much more, on Zacks.com.
BNP vidí u Hasbro 41% potenciál růstu díky Magic: The Gathering, které podle banky dál roste a zvyšuje marže. Akcie se přitom obchodují asi na 10násobku EBITDA.
The bank’s takeaway is simple: the market may not fully understand what’s driving the company anymore.
Magic keeps expanding, margins keep rising, and the player ecosystem continues to pull in new customers — yet Hasbro’s valuation still looks like it belongs to a traditional toy maker.
The Magic Flywheel Is Still WorkingAccording to analyst Xian Siew, player engagement remains strong and the Magic ecosystem continues to attract new players. A major driver has been Hasbro’s "Universes Beyond" strategy, which introduces Magic cards based on popular franchises such as Marvel and The Lord of the Rings.
The collaborations serve as an entry point for new customers, while many remain engaged with future releases after joining the ecosystem.
Siew noted that 20% to 30% of Universes Beyond buyers may stay in the Magic ecosystem for subsequent releases, creating a flywheel effect that can support future growth. As the player base expands, demand for both collaboration‑themed sets and traditional Magic releases can grow alongside it.
Why BNP Sees More UpsideBNP’s bullishness on Hasbro isn’t just about revenue growth. It’s about margins. Siew estimates that incremental gross margins on Magic products are roughly 85%, meaning additional sales can have an outsized impact on earnings. That helps explain why the firm believes Magic can continue driving earnings growth in both 2026 and 2027.
The analyst also highlighted Hasbro’s ongoing transition away from slower-growing traditional toy categories and toward higher-growth gaming businesses.
Yet despite that shift, the stock trades at roughly 10 times EBITDA, a valuation BNP believes does not fully reflect the company’s evolving business mix. The bank has maintained a $117 price target on Hasbro shares, representing approximately 41% upside from recent levels.
The Runway May Be Longer Than Investors ThinkWhile some hobby-store operators expressed caution around the upcoming Marvel Super Heroes release, enthusiasm remains high for future collaborations, including The Hobbit set scheduled for next year.
Siew also pointed to ongoing speculation within the Magic community surrounding additional Marvel-themed releases. Potential future collaborations involving franchises such as X-Men could further extend the growth runway.
For investors, the broader takeaway may be more important than any individual card set. Magic: The Gathering is increasingly becoming one of Hasbro’s most important profit engines. And according to BNP, the market still hasn’t fully adjusted to that reality.
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