GoPro stock GPRO has surged in recent sessions after the struggling action-camera maker announced a $285 million cash merger with Starman Optical, a privately held photonics company.
Earlier, YouTube creator Mark Fischbach, better known as Markiplier, revealed an 8.5% stake in the company, making him the single largest stakeholder in the company.
GoPro shares have rallied sharply as investors reacted to both developments.
The stock has gained nearly 200% in the week so far and has gained 26% on Friday.
The 200% surge includes a 40% surge on September 1 when the Starman deal was announced.
The stock was trading around $1.75, above Starman’s $1.14-per-share offer.
The developments mark a significant turnaround in investor interest for a company whose stock has lost about 96% of its value since reaching a valuation of $4 billion on its first trading day in 2014.
Markiplier acquired an 8.5% stake in GoPro, making him the largest single shareholder in the camera company.
He revealed the stake in the company through a Schedule 13G filing dated August 20.
In an interview with Bloomberg, Fischbach said he had been interested in GoPro because he believed its shares were undervalued. He also said he wanted the company to succeed.
Fischbach has described the investment as part of a broader effort to make filmmaking more accessible. He has also invested in Strada, a company that provides tools for filmmakers to transfer large files.
The investment quickly attracted attention from retail traders.
GoPro has been a heavily shorted stock in the past, and its sharp rally following Markiplier’s disclosure has renewed interest among meme-stock traders.
GoPro’s rally accelerated after the company announced a definitive merger agreement with Starman Optical.
Under the transaction, Starman will pay GoPro shareholders $285 million in cash, or $1.14 per share. Starman would receive a 90% stake in the combined company, while existing GoPro shareholders would retain the remaining 10%.
The transaction is expected to repay GoPro’s roughly $92 million of outstanding debt when it closes. GoPro is also expected to remain publicly listed on the Nasdaq, with the deal targeted for completion by the end of the year.
Starman makes optical transceivers in the US for use in AI data centers.
The merger is intended to give GoPro exposure to commercial, defense and AI markets while allowing it to make greater use of its more than 2,500 US patents, including those related to optics and imaging.
Starman will also add optical transceivers to GoPro’s product portfolio.
The companies said they would seek to bring production of some important optical equipment back to the US, although they did not provide a timeline.
GoPro CEO Nicholas Woodman said the merger is expected to allow the company to expand across consumer, commercial and defense markets while becoming an American imaging and optical solutions company.
The sharp rise in GoPro shares comes after years of deterioration in the company’s market value and financial position.
GoPro debuted in 2014 at $38 a share and reached a valuation of about $4 billion on its first trading day.
Since then, the stock has lost around 96% of its value as the company faced growing competition from Chinese rivals including DJI and Insta360.
The company’s revenue has also fallen substantially from its peak. Revenue in the June quarter was down more than 80% from the $633.91 million recorded in the final quarter of 2014.
More recently, higher memory chip prices linked to the expansion of AI infrastructure have added pressure on GoPro.
The company warned in June that there was substantial doubt about its ability to continue as a going concern over the next 12 months.
GoPro said it will continue supporting its existing consumer products, subscriptions and cloud platform while investing in a broader product roadmap.
The company therefore does not plan to abandon its action-camera business as it expands into new markets through the Starman transaction.
The merger announcement also comes after GoPro said in May that its board was exploring strategic alternatives.
The stock’s recent rally has pushed the company back into the spotlight, with Markiplier’s investment providing a catalyst for retail interest and the Starman transaction offering a potential path into AI infrastructure and defense markets.
However, the company continues to face financial and competitive challenges, while the proposed merger remains subject to its closing conditions.
Shares of GoPro Inc. (NASDAQ:GPRO) are rallying sharply Friday morning, extending a wild multi-day surge as investors continue to digest the action-camera maker’s planned merger with Starman Optical Inc and an ongoing retail trading frenzy.
GoPro stock is surging to new heights today. Why are GPRO shares rallying? Starman Optical Merger Marks Strategic Pivot to AI HardwareOne of the key catalysts behind the stock’s momentum is GoPro’s announcement of a definitive merger agreement with Starman Optical, a privately held producer of optical components and AI hardware.
Under the terms of the transaction, GoPro shareholders will receive $1.14 in cash per share along with 0.1 shares of the combined entity, leaving existing shareholders with roughly 10% equity ownership in the surviving company.
The transaction marks a major strategic shift, transitioning GoPro from a standalone consumer hardware company into a provider of optical transceivers for AI data centers, defense technology, government applications and robotics.
While GoPro intends to maintain its core action-camera lineup and cloud subscription platform, the combined company will focus on high-speed optical transmission components designed to accelerate communication between AI microprocessors.
Markiplier’s 8.5% Stake Triggers Meme-Stock RallyAdding fuel to the corporate restructuring news, GPRO stock has seen elevated trading volume following disclosures that popular YouTube creator Mark Fischbach (known online as Markiplier) acquired an 8.5% stake in the company.
The disclosure ignited widespread retail interest across social media platforms, triggering heavy speculative buying and elevated volatility.
GPRO Shares Surge FridayGPRO Price Action: GoPro shares were up 22.30% at $1.70 at the time of publication on Friday, according to Benzinga Pro data.
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Insiders may stand to receive substantial financial benefits not available to ordinary shareholders.
The proposed transaction may contain terms that could limit superior competing offers.
Shareholders are encouraged to contact the firm to discuss their rights and options at no cost or obligation. We would handle any matter on a contingent fee basis, whereby you would not be responsible for out-of-pocket payment of our legal fees or expenses.
NEW YORK, Sept. 04, 2026 (GLOBE NEWSWIRE) -- Halper Sadeh LLC, an investor rights law firm, is investigating the sale of GoPro, Inc. (NASDAQ: GPRO) to Starman Optical, Inc. for $1.14 per share, subject to potential adjustment based on GoPro’s net working capital at closing.
Halper Sadeh encourages GoPro shareholders to click here to learn more about their rights and options or contact Daniel Sadeh or Zachary Halper free of charge at (212) 763-0060 or [email protected] or [email protected].
The investigation concerns whether GoPro and its board of directors violated the federal securities laws and/or breached their fiduciary duties by failing to: (1) obtain the best possible price for GoPro shareholders; (2) conduct a fair sales process free of any conflicts of interests; and (3) disclose all material information for GoPro shareholders to evaluate the transaction.
On behalf of shareholders, Halper Sadeh LLC may seek increased consideration, additional disclosures, or other relief and benefits.
Halper Sadeh LLC represents investors all over the world who have fallen victim to securities fraud and corporate misconduct. Our attorneys have been instrumental in implementing corporate reforms and recovering millions of dollars on behalf of defrauded investors.
Attorney Advertising. Prior results do not guarantee a similar outcome.
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, /PRNewswire/ -- Class Action Attorney Juan Monteverde with Monteverde & Associates PC (the "M&A Class Action Firm"), has recovered millions of dollars for shareholders and is recognized as a Top 50 Firm in the 2025 ISS Securities Class Action Services Report. The firm is headquartered at the Empire State Building in New York City and is investigating GoPro, Inc. (NASDAQ: GPRO) related to its sale to affiliates of Midtown Equities LLC. Under the terms of the proposed transaction, GoPro shareholders are expected to receive $1.14 in cash and 0.1 shares of common stock of the surviving corporation for each share of GoPro common stock. Is it a fair deal?
Click here for more info https://monteverdelaw.com/case/gopro-inc/. It is free and there is no cost or obligation to you.
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NEW YORK & NEW ORLEANS--(BUSINESS WIRE)--Former Attorney General of Louisiana Charles C. Foti, Jr., Esq. and the law firm of Kahn Swick & Foti, LLC (“KSF”) are investigating the proposed sale of GoPro, Inc. (NasdaqGS: GPRO) to Starman Optical, Inc. Under the terms of the proposed transaction, shareholders of GoPro will receive $1.14 in cash for each share of GoPro that they own. KSF is seeking to determine whether this consideration and the process that led to it are adequate, or whether the.
It has been a wild week for GoPro’s stock. Over the past five days alone, shares in GoPro, Inc. (Nasdaq: GPRO) are up more than 183%. And that’s before today’s current 10% boost in premarket trading.
First, the company’s share price was boosted after it was revealed that YouTuber Markiplier had bought an 8.5% stake earlier this summer.
Now, GoPro’s shares are surging again after the company announced it will merge with another company to refocus its business on artificial intelligence solutions. Here’s what you need to know.
What’s happening?GoPro’s stock is surging once again in premarket trading, up more than 10% as of the time of this writing.
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It’s a surge that has been ongoing since Monday. The day before, it was revealed that YouTuber and filmmaker Markiplier had become the largest individual investor in the struggling action camera maker, acquiring an 8.5% stake in July.
But on the same day that GoPro’s stock got a boost from the Markiplier news, the company announced another piece of news—and one arguably more consequential: It will merge with Starman Optical, Inc., a maker of AI hardware components.
This means it will transition from being a consumer action camera company to a company that continues to sell cameras, but also focuses on selling AI components.
Insiders may stand to receive substantial financial benefits not available to ordinary shareholders.
The proposed transactions may contain terms that could limit superior competing offers.
Shareholders are encouraged to contact the firm to discuss their rights and options at no cost
or obligation. We would handle any matter on a contingent fee basis, whereby you would not
be responsible for out-of-pocket payment of our legal fees or expenses.
, /PRNewswire/ -- Halper Sadeh LLC, an investor rights law firm, is investigating the following companies for potential violations of the federal securities laws and/or breaches of fiduciary duties to shareholders relating to:
GoPro, Inc. (NASDAQ: GPRO)'s sale to Starman Optical, Inc. for $1.14 per share, subject to potential adjustment based on GoPro's net working capital at closing. If you are a GoPro shareholder, click here to learn more about your legal rights and options.
Victory Capital Holdings, Inc. (NASDAQ: VCTR)'s merger with First Eagle Investments. If you are a Victory shareholder, click here to learn more about your rights and options.
On behalf of shareholders, Halper Sadeh LLC may seek increased consideration, additional disclosures and information, or other relief and benefits.
Halper Sadeh LLC represents investors all over the world who have fallen victim to securities fraud and corporate misconduct. Our attorneys have been instrumental in implementing corporate reforms and recovering millions of dollars on behalf of defrauded investors.
Attorney Advertising. Prior results do not guarantee a similar outcome.
Contact Information:
Halper Sadeh LLC
Daniel Sadeh, Esq.
Zachary Halper, Esq.
One World Trade Center
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New York, NY 10007
(212) 763-0060
[email protected]
[email protected]
https://www.halpersadeh.com
GoPro shareholders will receive $1.14 per share in the approximately $285 million transaction; Ademi LLP is investigating the deal price, benefits to company insiders, and restrictions on competing offers
, /PRNewswire/ -- Ademi LLP is investigating whether the proposed $1.14-per-share acquisition of GoPro, Inc. ((NASDAQ: GPRO) by Starman Optical provides fair value to GoPro's public shareholders and whether GoPro's Board adequately protected shareholder interests in negotiating and approving the transaction. The $1.14 per share value is subject to potential adjustment based on GoPro's net working capital at closing and GoPro shareholders will maintain ownership of approximately 10% of the outstanding shares.
Are You a GoPro (GPRO) Shareholder?
If you own GoPro shares, Ademi LLP would like to hear from you about the proposed acquisition and your rights as a shareholder.
CLICK HERE TO JOIN THE GPRO INVESTIGATION
You may also contact Guri Ademi at [email protected] or toll-free at 866-264-3995. There is no cost or obligation to you.
What Is Ademi LLP Investigating?
The $1.14-per-share acquisition price and whether it adequately reflects GoPro's value and future prospects;
Substantial change-of-control benefits available to GoPro insiders in connection with the transaction;
Restrictions on competing transactions, including a significant termination penalty that may discourage another potential buyer from making a superior proposal; and
The conduct of GoPro's Board of Directors in negotiating and approving the transaction and whether the Board fulfilled its duties to public shareholders.
What Should GPRO Shareholders Do?
Contact Ademi LLP to discuss your rights and our investigation. There is no cost or obligation to you.
About Ademi LLP
Ademi LLP represents investors in shareholder litigation involving mergers, acquisitions, buyouts, and individual shareholder rights.
Attorney advertising. Prior results do not guarantee similar outcomes.
View original content to download multimedia:https://www.prnewswire.com/news-releases/gpro-shareholder-alert-ademi-llp-investigates-whether-1-14-buyout-fairly-values-gopro-302868265.html
GoPro shareholders will receive $1.14 per share in the approximately $285 million transaction; Ademi LLP is investigating the deal price, benefits to company insiders, and restrictions on competing offers
, /PRNewswire/ -- Ademi LLP is investigating whether the proposed $1.14-per-share acquisition of GoPro, Inc. ((NASDAQ: GPRO) by Starman Optical provides fair value to GoPro's public shareholders and whether GoPro's Board adequately protected shareholder interests in negotiating and approving the transaction. The $1.14 per share value is subject to potential adjustment based on GoPro's net working capital at closing and GoPro shareholders will maintain ownership of approximately 10% of the outstanding shares.
Are You a GoPro (GPRO) Shareholder?
If you own GoPro shares, Ademi LLP would like to hear from you about the proposed acquisition and your rights as a shareholder.
CLICK HERE TO JOIN THE GPRO INVESTIGATION
You may also contact Guri Ademi at [email protected] or toll-free at 866-264-3995. There is no cost or obligation to you.
What Is Ademi LLP Investigating?
The $1.14-per-share acquisition price and whether it adequately reflects GoPro's value and future prospects;
Substantial change-of-control benefits available to GoPro insiders in connection with the transaction;
Restrictions on competing transactions, including a significant termination penalty that may discourage another potential buyer from making a superior proposal; and
The conduct of GoPro's Board of Directors in negotiating and approving the transaction and whether the Board fulfilled its duties to public shareholders.
What Should GPRO Shareholders Do?
Contact Ademi LLP to discuss your rights and our investigation. There is no cost or obligation to you.
Advancements in smartphone technology have made GoPro cameras irrelevant to ‘anyone beyond hardcore sports enthusiasts or professional creators,’ one analyst says
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GoPro’s struggles as a standalone company came down to too much competition and too many smartphones.
After a 12-year drop in the action-camera maker’s stock, those struggles culminated on Tuesday with the announcement of a merger deal between GoPro
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GPRO Stock Alert: Halper Sadeh LLC is Investigating Whether GoPro, Inc. is Obtaining a Fair Price for its Shareholders Halper Sadeh LLC, an investor rights law firm, is investigating the sale of GoPro, Inc. (NASDAQ: GPRO) to Starman Optical, Inc. for $1.14 per share, subject to potential adjustment based on GoPro’s net working capital at closing.
Halper Sadeh encourages GoPro shareholders to click here to learn more about their rights and optionsor contact Daniel Sadeh or Zachary Halper free of charge at (212) 763-0060 or [email protected] or [email protected].
The investigation concerns whether GoPro and its board of directors violated the federal securities laws and/or breached their fiduciary duties by failing to: (1) obtain the best possible price for GoPro shareholders; (2) conduct a fair sales process free of any conflicts of interests; and (3) disclose all material information for GoPro shareholders to evaluate the transaction.
On behalf of shareholders, Halper Sadeh LLC may seek increased consideration, additional disclosures, or other relief and benefits.
Halper Sadeh LLC represents investors all over the world who have fallen victim to securities fraud and corporate misconduct. Our attorneys have been instrumental in implementing corporate reforms and recovering millions of dollars on behalf of defrauded investors.
Attorney Advertising. Prior results do not guarantee a similar outcome.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260901549843/en/
Disclosures I/we have no positions in any stocks mentioned, and have no plans to buy any new positions in the stocks mentioned within the next 72 hours.
GoPro Inc (NASDAQ:GPRO) said on Tuesday it has agreed to merge with optical-photonics company Starman Optical in a $285 million recapitalization deal that will see Starman acquire a 90% stake in the combined business.
Under the terms of the deal, GoPro shareholders will receive about $1.14 per share in cash and retain roughly 10% of the combined company. Approximately $92 million of GoPro's debt will be repaid at closing.
The combined company will remain publicly listed and plans to expand beyond consumer cameras into AI data-center infrastructure, government, defense and aerospace applications, leveraging Starman's U.S.-made optical transceivers.
Shares of GoPro were up 47% on Tuesday morning.
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NEW YORK--(BUSINESS WIRE)--Halper Sadeh LLC, an investor rights law firm, is investigating the sale of GoPro, Inc. (NASDAQ: GPRO) to Starman Optical, Inc. for $1.14 per share, subject to potential adjustment based on GoPro's net working capital at closing.Halper Sadeh encourages GoPro shareholders to click here to learn more about their rights and options or contact Daniel Sadeh or Zachary Halper free of charge at (212) 763-0060 or [email protected] or [email protected] investigati.
GoPro Just Surged 128% After Markiplier Became Its Biggest Individual Shareholder The YouTube star disclosed an 8.5% stake even as GoPro faces falling revenue, losses and going-concern concerns. Summary
GoPro shares gained more than 128%GoPro shares gained more than 128%
GoPro Inc. (GPRO, Financials), the action-camera maker, surged after YouTube creator Mark Fischbach, better known as Markiplier, emerged as its largest individual shareholder.
GoPro shares rose 46.01% during Monday's regular session and then gained another 55% after hours, taking the combined move above 128%.
The catalyst was the disclosure that Fischbach had accumulated an 8.5% stake in the company. The rally stands in sharp contrast with GoPro's underlying financial performance.
Second-quarter revenue fell 31.3% year over year to about $105 million, while the company reported a net loss of $51 million. Camera sales declined 38%.
GoPro has also reduced its workforce by 23% this year, while management has expressed substantial doubt about the company's ability to continue operating.
That makes the Markiplier stake especially important for investors.
The disclosure has injected fresh interest into a stock that had been struggling with falling sales and weak sentiment, but it does not by itself fix the company's operating challenges.
Analysts remain cautious, with the average price target cited by the report at $0.50, below the stock's recent trading level.
The next question is whether Fischbach's investment remains a passive stake or becomes the beginning of a more active role in GoPro's future.
Disclosures I/we have no positions in any stocks mentioned, and have no plans to buy any new positions in the stocks mentioned within the next 72 hours.
GoPro is joining the artificial intelligence craze.
The action camera maker announced on Tuesday it would enter into a definitive merger with Starman Optical, a private photonics company, and expand into AI data center and defense markets, according to a release.
"We expect this merger to enable GoPro to grow across consumer, commercial and defense markets as a leading American imaging and optical solutions company, addressing important areas of national security related to cameras, optics and AI infrastructure," said GoPro CEO Nicholas Woodman in the release.
Shares closed up 40% following the news. GoPro declined to share additional details about the move.
As part of the deal, the company's shareholders will receive a $285 million cash payment, or $1.14 per share, and the stock will remain listed on the Nasdaq.
One of the shareholders benefiting most from the news is Youtuber Markiplier, who acquired a massive 8.5% stake, according to a July 13 filing. Private equity firm BlackRock also disclosed a 6.4% stake earlier this summer.
Since going public back in 2014, when it debuted at $38 a share, GoPro has struggled to gain the confidence of investors in the years since, trading at penny stock levels until a few days ago.
The company also said its $92 million debt will be repaid at the deal closing, and that it "will continue to fully support its existing consumer products and its subscription and cloud platform while investing in growth and a broader, diversified product roadmap."
GoPro isn't the only well-known consumer name eyeing the AI boom.
In April, struggling retailer Allbirds announced it would pivot away from making its sustainable shoes into AI compute and hardware, rebranding itself as Smartbird.
"People always roll their eyes when it's something they don't understand," said Smartbird CEO Nadia Carlsten said in an interview on CNBC's "The Exchange" last week.
"It's about building a product, building a pipeline of customers, making sure that the world understands what it is that you're building, getting customers to sign contracts to actually sell them your product and so on," she added.
Read more CNBC tech newsApple enters John Ternus era as AI challenges and memory crunch intensifyGoPro joins AI bonanza with pivot into data centers as shares skyrocket 40%AI data center play SB Energy, which is backed by Softbank and Nvidia, files for IPOWaymo and Zoox expand into more U.S. markets as robotaxi race heats up
Although GoPro, Inc. (NASDAQ: GPRO) stock rallied by more than 78% over the past two days, Erik Woodring, a Wall Street analyst at Morgan Stanley (NYSE: MS) previously signaled potential further downside for this company over the next 12 months.
Woodring assigned a ‘Sell’ signal for GoPro stock on August 11, 2026. He further lowered the bank’s 12-month price target from $1.3 to 0.5, when GPRO traded at $0.62. With this stock trading at $1.28 on September 1, this bank anticipates a potential 60.94% capitulation over the next 12 months.
This analyst argued that GoPro’s poor quarterly financial performance showed that the company experienced heightened headwinds among other structural challenges. Furthermore, this company suffered quarterly declines in core hardware and retail camera sales.
Specifically, GoPro reported revenue of $105 million, in its second quarter 2026 results, down 31.3% year-over-year (YoY). As such, this company missed Wall Street’s expectations of $151.48 million.
Notably, GoPro’s hardware revenue fell to $76 million, representing a 39.9% crash YoY.
What fundamentals impacted GoPro stock today? Over the past two days, GoPro stock has surged on constructive fundamentals. The core driver is a $285 million recapitalization merger with Starman Optical, a privately held U.S. photonics company that builds high-speed transceivers for Artificial Intelligence (AI) data centers.
This deal eliminates GoPro’s debt and pivots the company into AI-driven optical technologies. Specifically, around $92 million of GoPro’s debt was agreed to be covered in the merger deal.
Additionally, Mark Edward Fischbach, a popular YouTube creator alias Markiplier, disclosed 13.5 million GPRO shares, or an 8.5% stake in the firm. His endorsement, along with praise for the new Mission 1 Pro ILS camera, has sparked massive retail buying momentum.
GPRO price performance Over the past six months, GPRO stock has surged by 67.76%, reaching a market capitalization of $161.7 million at the time of reporting.
GPRO’s 6-month chart. Source: Finbold With more traders turning bullish on this company, amid AI adoption, Morgan Stanley could review its 12-month price target.
Featured image via Shutterstock
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GoPro (NASDAQ:GPRO) is having the kind of rally traders live for, and a viral stock pick is only half the story — the other half is a short base that had nowhere to hide.
GPRO stock is flying again. See the real-time price action here. Markiplier’s Stake Sends GPRO into OverdriveShares exploded 46.06% Monday to close at 88 cents, up from a 60 cent previous close, after Bloomberg reported that YouTube creator Mark Fischbach — known to his roughly 40 million subscribers as Markiplier — disclosed an 8.5% passive stake via a Schedule 13G filed around Aug. 20, instantly making him GoPro’s largest individual shareholder.
The rally hasn’t slowed: as of Tuesday morning, GPRO was trading at $1.44, up 65% on top of Monday’s gain — a two-session move of roughly 140% off last week’s 60-cent low.
Volume has already surged to 134 million shares, more than 14 times the stock’s 9.46 million-share average.
From Delisting Watch to Meme-Stock DarlingFischbach reportedly called GoPro undervalued and said he wants to see the beaten-down camera maker turn around — comments that were enough to send retail traders piling in on a stock that had spent 30 straight sessions below $1 and drawn a Nasdaq delisting warning.
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But the fuel behind the size of the move may be less about conviction buying and more about who’s been forced to cover.
Trending
Short interest sat at 16.19% of GoPro’s float as of the Aug. 14 settlement date, with a days-to-cover ratio of 3.3, according to Benzinga Pro.
That’s up sharply from roughly 9% of float a year earlier, meaning a large chunk of GPRO’s tradable stock was positioned for the stock to keep falling right as a splashy new buyer showed up.
Read Next
With volume running at multiples of normal and a thin float, even a modest wave of short covering can turn a rally into a runaway.
The combination of a high-profile creator staking a large position, a stock already trading like a penny name and a short base that’s grown for months is the textbook setup for a squeeze.
The open question for traders: how much of this move is Markiplier-driven conviction buying versus shorts scrambling to close out, and whether GoPro’s fundamentals (still burdened by a going-concern warning and an ongoing strategic sale process) can hold up once the squeeze dynamics fade.
Photo: T. Schneider / Shutterstock
Market News and Data brought to you by Benzinga APIs
GoPro Inc (NASDAQ:GPRO) said on Tuesday it has agreed to merge with optical-photonics company Starman Optical in a $285 million recapitalization deal that will see Starman acquire a 90% stake in the combined business.
Under the terms of the deal, GoPro shareholders will receive about $1.14 per share in cash and retain roughly 10% of the combined company. Approximately $92 million of GoPro's debt will be repaid at closing.
The combined company will remain publicly listed and plans to expand beyond consumer cameras into AI data-center infrastructure, government, defense and aerospace applications, leveraging Starman's U.S.-made optical transceivers.
YouTuber Markiplier's surprise stake in GoPro has sent shares on a two-day tear, but a going-concern warning, a looming dilution overhang, and a sell-side consensus price target well below the current price suggest the rally deserves a hard second look.
GoPro (NASDAQ:GPRO) is back in focus this morning as the Markiplier stake disclosure that surfaced Monday extends into a second day of aggressive buying. Shares are up 78% to $1.56 in Tuesday morning trading, pushing the stock back above the $1 line for the first time in weeks.
The move builds on a wild prior session for GoPro. GoPro stock closed Monday’s regular session up 46% at $0.88, its best day on record, then added 55% after hours to $1.37, for a combined Monday gain of more than 128%.
The broader market backdrop looks calm by comparison. Invesco QQQ Trust (NASDAQ:QQQ) is down 1% to $708.08, so this GoPro move reads as an idiosyncratic small-cap story rather than a rotation signal.
Markiplier Stake Fuels the Rally Bloomberg reported that YouTube creator Mark Fischbach, known as Markiplier, disclosed an 8.5% stake through a Schedule 13G filing dated August 20, making him GoPro’s largest individual shareholder. The position is worth about $9.3 million.
Fischbach has said he considers GoPro undervalued and wants the company to succeed, though he isn’t taking an activist posture and isn’t seeking board representation. Reporting indicates his view changed after he used GoPro’s Mission 1 Pro ILS interchangeable-lens camera, a product line GoPro launched this summer.
The reaction has an unusual retail flavor. Fischbach’s audience runs into the tens of millions across YouTube, and the disclosure gave that base a concrete reason to pile into a broken-down small cap that was already sitting near its all-time lows. That mix of retail attention and a genuine 8.5% ownership filing helps explain why the move extended so far into after-hours trade Monday.
What Clearing $1 Fixes, and What It Doesn’t GoPro had been trading below $1, out of compliance with the Nasdaq $1.00 minimum bid price requirement. Regaining compliance generally requires the closing bid to hold at or above $1 for at least 10 consecutive business days, so one session above the line doesn’t resolve the listing question.
The bigger risk a spike creates sits inside GoPro’s own filings. The company has sought approval for the potential sale of up to $800 million in Class A shares, including up to $100 million in newly issued stock. A higher share price makes issuance more attractive to management, and that dilution overhang is exactly what existing holders have to weigh against the rally.
The fundamentals haven’t changed either. GoPro’s Q2 2026 revenue was $104.9 million, down 31.3% year over year, with a $51 million net loss and camera unit sell-through down 38% to roughly 291,000 units. The company has disclosed substantial doubt about the company’s ability to continue as a going concern and cut 23% of its workforce this year.
Peer Context and Sell-Side Skepticism Sony Group (NYSE:SONY | SONY Price Prediction) dominates the imaging-sensor supply chain that action cameras depend on, and its scale dwarfs GoPro’s roughly $139 million market cap. The company functions as a structural competitor and a critical component supplier at the same time.
Garmin (NYSE:GRMN) holds a much larger outdoor and fitness device franchise and sits in a different weight class entirely. Neither peer is moving on the Markiplier headline, which reinforces how single-name this story is.
The sell side isn’t chasing the surge. The analyst consensus average price target on GoPro is $0.50, below the current share price, with one Sell rating and no Buy ratings. GoPro’s 52-week range is $0.57 to $3.05 and its beta is 2.44, which frames exactly the kind of volatility on display this week.
What to Watch Next Traders can watch for whether GoPro shares hold above $1 through the close and start building the 10 consecutive business days Nasdaq requires. Any move by GoPro to price a shelf takedown into this strength would test how much of the Markiplier premium is durable.
Given the beta and the balance sheet, position sizing should stay small for anyone playing the continuation (we wrote a full playbook on speculating with just 5% of a portfolio, with the sizing and exit rules, in a free guide: here). Through Monday’s close, GoPro stock was down 38% year to date and down 44% over the past year, so a two-day rally doesn’t repair the longer-term chart or the going-concern warning underneath it.
The setup rewards discipline over conviction. A confirmed Nasdaq compliance win, a firm answer on capital raises, or a formal update on the strategic review the board authorized earlier this year would each meaningfully change the risk picture for GoPro stock. Until then, this remains a volatility trade sitting on top of deeply troubled fundamentals.
Contact [email protected] for any questions or corrections.
Merger to Recapitalize and Reposition GoPro; Company to Remain Publicly Listed on Nasdaq
Transaction Expected to Add U.S. Onshore Optical Transceiver Business, Positioning GoPro to Expand into AI Data Center, Government, Defense and Aerospace Markets
GoPro to Continue Supporting its Existing Consumer Products and its Subscription and Cloud Platform While Investing in Growth
, /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO) and Starman Optical, Inc. ("Starman"), a privately held optical-photonics company, today announced that they have entered into a definitive merger agreement. In connection with the proposed transaction, GoPro shareholders will receive an aggregate cash payment of $285 million, or $1.14 per share, subject to potential adjustment based on GoPro's net working capital at closing and will maintain ownership of approximately 10% of the outstanding shares of the Company. GoPro's outstanding debt of approximately $92 million will be repaid in full at closing, resulting in a clean, substantially debt-free balance sheet.
Over the past 24 years, GoPro has developed industry-leading imaging solutions featuring innovative, advanced optics, market-defining technology and an associated IP portfolio of more than 2500 U.S. patents. The merger intends to maximize the value of GoPro's IP and growth potential in consumer, commercial and defense markets by recapitalizing the company, strengthening its balance sheet, investing in growth and onshoring the manufacturing of products for strategic markets.
GoPro will remain a publicly listed company and will continue to fully support its existing consumer products and its subscription and cloud platform while investing in growth and a broader, diversified product roadmap. Starman's U.S.-made optical transceivers are expected to be added to GoPro's portfolio, extending the Company's reach into the large and rapidly growing market for AI infrastructure in optical transceivers.
Following the transaction closing, the combined company also intends to leverage its IP, optics and imaging capabilities across defense, government, robotics and aerospace markets, building on demand for U.S.-made solutions.
"Advanced optics and imaging are essential to AI, national security, and the broader economy, yet much of the critical hardware supporting these technologies continues to be manufactured overseas," said Charles Tebele, Chief Executive Officer of Starman Holding. "The combination of GoPro's world-class optical expertise and intellectual property with Starman's advanced transceiver capabilities and U.S. manufacturing platform creates a unique opportunity. Together, we intend to bring production of these critical components back to the United States."
"We expect this merger to enable GoPro to grow across consumer, commercial and defense markets as a leading American imaging and optical solutions company, addressing important areas of national security related to cameras, optics and AI infrastructure. We're excited to combine with the Starman team to capitalize on this opportunity and play an important role in America's future," said Nicholas Woodman, Founder and CEO of GoPro.
The transaction has been approved by GoPro's Board of Directors and by the Board of Starman. It is expected to close by year-end 2026, subject to regulatory approvals and other customary closing conditions, including approval by GoPro's stockholders.
GoPro plans to provide additional information regarding the transaction upon closing.
Houlihan Lokey, Inc. is acting as financial advisor and has provided a fairness opinion to GoPro, and Fenwick & West LLP is serving as legal counsel to GoPro.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com.
GoPro, HERO, MAX, MISSION and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.
About Starman Optical
Starman Optical, Inc. ("Starman"), a Starman Holding company, is a privately held U.S. optical-photonics company focused on the development and domestic manufacturing of optical transceivers and related photonics technologies through its Starman New Photonics business. Starman Holding is a diversified holding company with interests across technology, consumer brands, and optical photonics.
Additional Information and Where to Find It
This press release may be deemed to be solicitation material in respect of the proposed transaction involving GoPro, Inc. ("GoPro") and Starman. In connection with the proposed transaction, GoPro intends to file with the Securities and Exchange Commission (the "SEC") and furnish to stockholders a proxy statement. This press release is not a substitute for the proxy statement or any other document that GoPro may file with the SEC or send to its stockholders in connection with the proposed transaction. INVESTORS AND STOCKHOLDERS OF GOPRO ARE URGED TO READ THE PROXY STATEMENT AND OTHER RELEVANT MATERIALS WHEN THEY BECOME AVAILABLE BEFORE MAKING ANY VOTING DECISION WITH RESPECT TO THE PROPOSED TRANSACTION BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT GOPRO AND THE PROPOSED TRANSACTION. The materials to be filed by GoPro will be made available to GoPro's investors and stockholders at no expense to them and copies may be obtained free of charge on GoPro's website at https://investor.gopro.com/. In addition, all of those materials will be available at no charge on the SEC's website at www.sec.gov.
GoPro and its directors, executive officers, other members of its management and employees may be deemed to be participants in the solicitation of proxies of GoPro stockholders in connection with the proposed transaction under SEC rules. Investors and stockholders may obtain more detailed information regarding the names, affiliations and interests of GoPro's executive officers and directors in the solicitation by reading GoPro's proxy statement for its 2026 annual meeting of stockholders, the Annual Report on Form 10-K for the fiscal year ended December 31, 2025 and the subsequent Quarterly Reports on Form 10-Q, and the proxy statement and other relevant materials that will be filed with the SEC in connection with the proposed transaction when they become available. Information concerning the interests of GoPro's participants in the solicitation, which may, in some cases, be different than those of GoPro's stockholders generally, will be set forth in the proxy statement relating to the proposed transaction when it becomes available.
Forward-Looking Statements
This press release may contain forward-looking statements including, among other things, statements regarding the potential benefits of the proposed transaction; the prospective performance and outlook of GoPro's business, performance and opportunities; the technologies to be added to GoPro's portfolio; the ability of the parties to complete the proposed transaction and the expected timing of completion of the proposed transaction; as well as any assumptions underlying any of the foregoing. The words "believe," "may," "will," "estimate," "continue," "anticipate," "intend," "expect," and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to risks, uncertainties, and assumptions. If the risks materialize or assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. Risks include, but are not limited to: (i) the ability to obtain the requisite approval from stockholders of GoPro; (ii) the risk that the proposed transaction may not be completed in a timely manner or at all; (iii) the possibility that competing offers or acquisition proposals for GoPro will be made; (iv) the possibility that any or all of the various conditions to the consummation of the proposed transaction may not be satisfied or waived, including the failure to receive any required regulatory approvals from any applicable governmental entities; (v) the occurrence of any event, change or other circumstance that could give rise to the termination of the merger agreement, including in circumstances that would require GoPro to pay a termination fee or other expenses; (vi) the effect of the pendency of the proposed transaction on GoPro's ability to retain and hire key personnel, its ability to maintain relationships with its customers, suppliers and others with whom it does business, its business generally or its stock price; (vii) risks related to diverting management's attention from GoPro's ongoing business operations or the loss of one or more members of the management team; (viii) the risk that stockholder litigation in connection with the proposed transaction may result in significant costs of defense, indemnification and liability; (ix) changes in general economic, competitive, technological and/or industry-specific conditions affecting the businesses and industries in which GoPro and Starman operate; (x) actions by third parties, including government agencies, (xi) uncertainty regarding the expected financial performance of the combined company following completion of the proposed transaction; (xii) failure to realize the anticipated benefits of the proposed transaction within the expected time frame or at all, including as a result of a delay in completing the proposed transaction or integrating the businesses; (xiii) the ability of the combined company to implement its business strategy; and (xiv) other risk factors detailed from time to time in GoPro's reports filed with the SEC, including GoPro's Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and other documents filed with the SEC, including documents that will be filed with the SEC in connection with the proposed transaction. The foregoing list of important factors is not exclusive. Any forward-looking statements speak only as of the date of this communication. GoPro does not undertake, and expressly disclaims, any obligation to update any forward-looking statements, whether as a result of new information or developments, future events or otherwise, except as required by law. Readers are cautioned not to place undue reliance on any of these forward-looking statements.
Shares of GoPro Inc. (NASDAQ:GPRO) are surging during premarket trading on Tuesday as retail traders and momentum investors pile into the action-camera maker following SEC filings revealing a new major individual shareholder.
GoPro stock is among today’s top performers. What’s driving GPRO stock higher? YouTube Star Markiplier Emerges As Major ShareholderThe headline driver behind Tuesday’s massive rally is an SEC Schedule 13G filing revealing that megastar YouTube creator and filmmaker Mark Fischbach, known online as Markiplier, built an 8.5% passive stake in GoPro.
The SEC filing confirms Fischbach is now GoPro’s largest individual shareholder. The disclosure ignited massive social media interest and retail trading volume as investors speculate on potential creator-led brand partnerships, product co-development or strategic realignment for the hardware maker.
Product Catalysts And Global Retail ExpansionCompounding the social-media-driven momentum, GoPro last week drew increased market focus as details emerged regarding the upcoming launch of its new 8K Mission 1 Pro camera alongside a broader global retail expansion planned for September.
Investors are watching whether the combination of heightened creator attention and upgraded 8K hardware offerings can help stabilize subscriber growth and reverse recent revenue headwinds.
GPRO Shares Surge TuesdayGPRO Price Action: GoPro shares were up 79.17% at $1.57 during premarket trading on Tuesday, according to Benzinga Pro data.
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Shares in GoPro Inc. (Nasdaq: GPRO) jumped yesterday and are again up significantly in premarket trading today after it was revealed that the megastar YouTuber Markiplier has become the largest individual shareholder in the struggling action camera maker.
Here’s what you need to know.
What’s happened?Over the weekend, Bloomberg reported that Mark Fischbach, better known as Markiplier, a YouTuber, acquired an 8.5% stake in GoPro. This stake makes Markiplier the single largest individual shareholder in the company.
After news of Markiplier’s stake was announced over the weekend, GoPro shares surged on Monday, ending the trading day up over 46% to 87 cents per share. Today, in premarket trading, GoPro’s stock price is even higher—up another 93% as of the time of this writing to just over $1.69 per share.
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This share price jump means GoPro’s stock price is now back to levels not seen since early January.
Who is Markiplier?Markiplier, whose real name is Mark Fischbach, is one of the most popular YouTubers on the platform. He currently has more than 38.9 million subscribers who tune in for his video game plays and commentary.
But earlier this year, Markiplier successfully transitioned from being a YouTuber to being a Hollywood auteur.
MISSION 1 PRO ILS Pairs New 50MP 1" Sensor, 8K60 and Open Gate 8K + 4K Video, and Powerful + Ultra-Efficient GP3 Processor with Interchangeable Micro Four Thirds Lens System
New GoPro MISSION Monitor App Delivers Professional Monitoring Tools Including Focus Peaking, LUT Preview and Zebra Pattern
, /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ: GPRO) announced that a third camera in the MISSION 1 Series, MISSION 1 PRO ILS, is available for pre-order at GoPro.com. The camera will be available at retailers in September. Arriving the same day is the new MISSION Monitor app, a free professional video monitoring solution for iPhone and iPad.
GoPro's MISSION 1 PRO ILS
GoPro's MISSION Monitor app Since launching earlier this year, the MISSION 1 Series has earned editor's choice awards and other recognitions across the industry, including from Tom's Guide, Gizmodo, PCMag, Mashable, Digital Camera World, RedShark News, and The Shortcut. MISSION 1 PRO ILS also collected two awards at the pro-focused NAB Show 2026 including CineD's Best-of-Show Award.
MISSION 1 PRO ILS: A New Class of Ultra-Compact, Interchangeable-Lens 8K Cinema Camera
MISSION 1 PRO ILS gives content creators and professional filmmakers the legendary versatility of GoPro combined with the creative flexibility to pair it with the best Micro Four Thirds (MFT) compatible lens for the shot. Whether it's intricate macro details, telephoto isolation or wide cinematic framing, MISSION 1 PRO ILS adapts to capture the vision. Built around the same new 50MP 1" sensor and ultra-efficient GP3 processor as MISSION 1 PRO, it weighs just 6.95oz (197g), small enough to rig a lensed camera into tight spaces like the interior of a car with simpler, smaller rigging. The result is the world's smallest, most rugged cinema camera, at a fraction of the cost and size of comparable 8K camera systems.
MISSION 1 PRO ILS features include:
Micro Four Thirds Lens Compatibility: Pair MISSION 1 PRO ILS with a wide variety of manual focus and manual aperture MFT lenses, or use an adapter to attach vintage lenses, PL mount cinema lenses and other specialty glass. Harness shallow depth of field, smooth focus transitions and selective focus for visuals that pull viewers in.1 New 50MP 1" Sensor + Next-Generation GP3 Processor: The 1" sensor (1.0-type sensor) captures pro-quality results in a compact body, with a Quad Bayer 12MP mode in 4K Open Gate for even better dynamic range and low-light performance. Best-in-Class 8K + 4K Video With Open Gate: Capture up to 8K60, 4K240 and 1440p480, plus Open Gate modes up to 8K30 and 4K120 that use the full image sensor for maximum height and width delivering the most post-production flexibility. Switch to Burst Slo-Mo for 10-second 1080p clips at 960 fps for 32x slo-mo.2 Professional Color and Control: 10-bit color, 10-bit Log encoding with GP-Log2, HLG HDR video, bit rates up to 240Mbps, and Timecode Sync for multi-camera shoots. Extend the camera's capabilities beyond stock modes with GoPro Labs to unlock hundreds of unreleased features, including 300Mbps bit rates and custom image stabilization. Focus Assist + Focus Peaking: Focus Assist magnifies the shot up to 8x on the rear touch screen to verify focus before recording. Focus Peaking uses contrasting color overlays to highlight what's in focus, with selectable highlight colors and a High Sensitivity mode for low-contrast and low-light shots. Emmy® Award-Winning HyperSmooth Video Stabilization: Get the smoothest possible footage across a wide variety of focal lengths without a gimbal, added gear or special editing software.3 Built-in Professional Audio: A 4-microphone array delivers improved stereo recording and wind noise reduction, while 32-bit float audio recorded to a separate .wav file virtually eliminates digital clipping. Native multi-track recording, Automatic Gain Control, manual gain and limiting, Bluetooth® 5.3 audio and USB-C microphone support expand flexibility during capture. Over 3 Hours of 4K Runtime + Faster Charging: The all-new 2150mAh Enduro 2 battery delivers over 3 hours of continuous 4K30 recording and over 5 hours of 1080p30 recording on a single charge, with rapid charging for less downtime on set.4 50MP Photos + 44MP Frame Grabs: Shoot up to 50MP photos in Single, Interval and Burst modes, and pull stunning stills up to 44MP from 4:3 8K video using the GoPro Quik app or the non-linear editor of choice. Rugged, Rig-Ready Design: A weatherproof body with GoPro's trademark durability and three mounting options open MISSION 1 PRO ILS up to GoPro's lineup of mounts and accessories, from extension poles and mounting buckles for vehicle-mounted and follow-cam rigs to the Point-and-Shoot Grip, which turns it into a classic handheld camera.5 MISSION 1 PRO ILS is available for pre-order today at GoPro.com for $699.99 MSRP and $599.99 for existing GoPro subscribers.6 The camera will be available at GoPro.com and at retailers globally beginning September 2nd. Micro Four Thirds lenses are sold separately.
GoPro MISSION Monitor app: Free Professional Monitoring Tool for iPhone and iPad
Made for MISSION 1 Series cameras, the new GoPro MISSION Monitor app is a live preview solution that gives content creators and professional filmmakers the tools they need to compose shots perfectly. It connects the camera to an iPhone or iPad so creators can verify focus on a larger screen and see how a finished shot will look before capturing a single frame. The MISSION Monitor app is free and will be available on the Apple App Store® on September 2nd. Features include:
Focus Peaking highlights in-focus elements, with the option to adjust sensitivity, intensity and color. Focus Assist lets filmmakers pinch to zoom in on the shot and check focus on a larger screen. Zebra Pattern overlays diagonal strips over the shot preview in real time as a visual guide to help avoid overexposure and dial in precise settings. Real-Time LUT Preview shows how a GP-Log2 shot will look after grading with provided MISSION 1 Series or custom LUTs. Shot Overlays display aspect ratios, customizable grid lines, and center point to make it easy to line up and frame the shot for the intended output or platform. Integrated Camera Controls let filmmakers start and stop recording and switch capture modes right from their device. The GoPro MISSION Monitor app is available for free on the Apple App Store® beginning September 2nd and is compatible with devices running iOS 18 or later.
Availability
MISSION 1 PRO ILS is available for pre-order today at GoPro.com for $699.99 MSRP, or $599.99 for existing GoPro subscribers, with shipping of pre-orders beginning next week and availability at GoPro retailers globally in September.5 The MISSION Monitor app is free and available for download from the Apple App Store® on September 2nd.
MISSION 1, MISSION 1 PRO, and MISSION 1 PRO Grip Edition are $100 off for a limited time and available now at GoPro.com. MISSION 1 PRO Creator Edition, MISSION 1 PRO Ultimate Creator Edition and the full suite of MISSION 1 Series mounts and accessories are also available now at GoPro.com and at retailers globally. To learn more, visit GoPro.com.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com.
GoPro, HERO, MAX, MISSION and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc., and any use of such marks is under license. Other trademarks are the property of their respective owners.
Note on Forward-looking Statements
This press release may contain projections or other forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "may," "plan" and variations of these terms or the negative of these terms and words of similar meaning are intended to identify these forward-looking statements. Forward-looking statements in this press release may include, but are not limited to, statements related to the Company's MISSION 1 Series product and accessory availability, pre-order and shipping timelines, global retail availability, product performance and specifications, pricing and subscriber pricing, third-party lens and accessory compatibility, and mobile application features and availability. These forward-looking statements are based on the Company's current expectations and assumptions and inherently involve significant risks, uncertainties, and changes in circumstances that are difficult to predict. The Company's actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties, which include, without limitation, risks related to product launch timing and execution, supply chain and manufacturing disruptions, consumer demand and market acceptance, competition, the ability to manage product introductions, transitions, and pricing, and the ability to successfully enter and compete in professional and premium camera segments. A further description of the risks and uncertainties relating to the business of the Company is contained in the Company's Annual Report on Form 10-K for the year ended December 31, 2025, filed with the Securities and Exchange Commission (the "SEC") on March 12, 2026, as updated by subsequent quarterly reports on Form 10-Q. Unlisted factors may present significant additional obstacles to the realization of forward-looking statements. Accordingly, for the foregoing reasons, the Company cautions the reader against relying on any forward-looking statements. These forward-looking statements speak only as of the date hereof or as of the date otherwise stated herein. The Company undertakes no duty or obligation to update any forward-looking statements contained herein as a result of new information, future events, changes in its expectations or otherwise, except as may be required under applicable securities laws.
1 MISSION 1 PRO ILS is compatible with Micro Four Thirds lenses designed to cover a 1" or larger sensor with manual focus and a fixed aperture (no greater than f/4.5) or manual aperture adjustment. MISSION 1 PRO ILS does not have electronic contacts and is not compatible with lenses that require electronics to control focus, aperture and other camera features. Micro Four Thirds lenses are sold separately.
2Burst Slo-Mo (1080p960) is limited to 8-bit and does not support GP-Log2 encoding.
3 In-camera HyperSmooth video stabilization is supported with five specifically profiled fisheye lenses — Laowa 4mm f/2.8, 7Artisans 6mm f/2, 7Artisans 7.5mm f/2.8, Brightin Star 7.5mm f/2.8 and Meike 7.5mm f/2.8 — and with rectilinear MFT lenses from 6mm to 500mm. GoPro has tested rectilinear lenses up to 50mm for guaranteed performance; lenses longer than 50mm may deliver varied performance. Lenses sold separately.
4 Runtime measured at a temperature of 77°F (25°C) with a wind speed of 0.6m/sec; Bluetooth® and HyperSmooth on; front and rear LCD screens on with a 1-minute screensaver; voice control and GPS off.
5 Accessories sold separately.
6 $100 off is available to yearly subscribers only upon subscription renewal.
Have you looked into how GoPro (GPRO - Free Report) performed internationally during the quarter ending June 2026? Considering the widespread global presence of this action video camera maker, examining the trends in international revenues is essential for assessing its financial resilience and prospects for growth.
In the current global economy, which is more interconnected than ever, a company's success in penetrating international markets is crucial for its financial health and growth journey. Investors must understand a company's dependence on overseas markets, as this offers a window into the company's earnings stability, its ability to benefit from varied economic cycles and its potential for long-term growth.
Being present in foreign markets serves as protection against local economic declines and helps benefit from more rapidly expanding economies. Yet, such expansion also introduces challenges related to currency fluctuations, geopolitical uncertainties and varied market behaviors.
While analyzing GPRO's performance for the last quarter, we found some intriguing trends in revenues from its overseas segments that Wall Street analysts commonly model and monitor.
The company's total revenue for the quarter amounted to $104.93 million, showing decrease of 31.3%. We will now explore the breakdown of GPRO's overseas revenue to assess the impact of its international operations.
Decoding GPRO's International Revenue TrendsOf the total revenue, $16.17 million came from Asia and Pacific area countries during the last fiscal quarter, accounting for 15.4%. This represented a surprise of -39.65% as analysts had expected the region to contribute $26.79 million to the total revenue. In comparison, the region contributed $10.87 million, or 11%, and $18.74 million, or 12.3%, to total revenue in the previous and year-ago quarters, respectively.
During the quarter, Europe, Middle East and Africa contributed $20.14 million in revenue, making up 19.2% of the total revenue. When compared to the consensus estimate of $56.74 million, this meant a surprise of -64.5%. Looking back, Europe, Middle East and Africa contributed $20.75 million, or 20.9%, in the previous quarter, and $35.13 million, or 23%, in the same quarter of the previous year.
Revenue Projections for Overseas MarketsThe current fiscal quarter's total revenue for GoPro, as projected by Wall Street analysts, is expected to reach $136.9 million, reflecting a decline of 16% from the same quarter last year. The breakdown of this revenue by foreign region is as follows: Asia and Pacific area countries is anticipated to contribute 18.1% or $24.75 million, and Europe, Middle East and Africa 39.3% or $53.84 million.
For the entire year, the company's total revenue is forecasted to be $543.1 million, which is a reduction of 16.6% from the previous year. The revenue contributions from different regions are expected as follows: Asia and Pacific area countries will contribute 18.7% ($101.42 million), and Europe, Middle East and Africa 40.7% ($220.96 million) to the total revenue.
Wrapping UpRelying on international markets for revenues, GoPro faces both prospects and perils. Thus, tracking the company's international revenue trends is essential for accurately projecting its future trajectory.
In an era of growing international interdependencies and escalating geopolitical disputes, Wall Street analysts are vigilant in tracking these trends for businesses with a global reach, in order to refine their predictions of earnings. It should be noted, however, that a multitude of other elements, such as a company's domestic position, also play a significant role in shaping the earnings forecasts.
Emphasizing a company's shifting earnings prospects is a key aspect of our approach at Zacks, especially since research has proven its substantial influence on a stock's price in the short run. This correlation is positively aligned, meaning that improved earnings projections tend to boost the stock's price.
The Zacks Rank, our proprietary stock rating tool, comes with an externally validated impressive track record. It effectively utilizes shifts in earnings projections to act as a dependable barometer for forecasting short-term stock price trends.
Currently, GoPro holds a Zacks Rank #5 (Strong Sell), signifying its potential to underperform the overall market's performance in the forthcoming period. You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>> .
Exploring Recent Trends in Stock PriceThe stock has declined by 5.8% over the past month compared to the 2.3% increase of the Zacks S&P 500 composite. Meanwhile, the Zacks Consumer Discretionary sector, which includes GoPro,has increased 6.3% during this time frame. Over the past three months, the company's shares have experienced a loss of 49.6% relative to the S&P 500's 3.4% increase. Throughout this period, the sector overall has witnessed a 2.7% increase.
A New Focus for GoPro: Is a Takeover in the Frame?GoPro NASDAQ: GPRO said its board-authorized review of a potential sale and other strategic alternatives is in the later stages, while the company focuses on expanding its camera lineup and building awareness for newly launched products.
Chief Executive Officer Nicholas Woodman said the strategic review, authorized by GoPro’s board in May, is intended to maximize shareholder value. He said inquiries have come from the defense, consumer and financial sectors, and that the process has his full support. The company did not provide additional details on potential outcomes or timing.
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From Zero to Hero? Why GoPro's Rally Could Be More Than It SeemsDuring the second quarter, GoPro began shipping its MISSION 1 PRO and MISSION 1 cameras after opening preorders in May. The cameras are available through GoPro’s website and global retail partners including Best Buy, Walmart, B&H and Adorama. Woodman said pricing begins at $499 for existing GoPro subscribers.
MISSION 1 Lineup Expands Woodman said GoPro recently expanded the MISSION 1 range with special-edition bundles and accessories. The MISSION 1 PRO Creator Edition is aimed at vloggers and creators, while the MISSION 1 PRO Ultimate Creator Edition is intended for filmmakers seeking a more extensive package of equipment.
3 Drone Stocks That Can Lift Your Portfolio HigherThe Ultimate Creator Edition includes GoPro’s Fluid Pro AI gimbal, which Woodman said provides stabilization and AI-driven subject tracking. Newly announced accessories include the Wireless Mic Complete Kit, Light Mod 2, Media Mod for the MISSION 1 series and Volta 2 battery grip.
Media Mod: Adds ports for external monitors, microphones and other accessories. Volta 2: Provides up to nine hours of continual recording, according to the company, while serving as a grip, control device and tripod. Wireless Mic Complete Kit: Is designed to support untethered audio capture for uses including vlogging and multi-camera shoots. The special editions and accessories are scheduled to become available later this month through GoPro’s website and retailers globally. The company is also offering a limited-time $100 discount on MISSION 1, MISSION 1 PRO and MISSION 1 PRO Grip Edition cameras.
GoPro plans to launch the third camera in the series, the MISSION 1 PRO ILS, in September. The interchangeable-lens model will support more than 300 Micro Four Thirds lenses and include the company’s HyperSmooth video stabilization, Woodman said. GoPro will also introduce the Mission Monitor app for iPhone and iPad in September, offering live camera preview, composition overlays and remote controls.
Subscription Metrics and Motorcycle Helmet Development Woodman highlighted growth in the company’s subscription business, which includes unlimited cloud storage for content uploaded while a camera is charging, mobile editing tools, camera replacement protection and product discounts. GoPro’s subscriber attach rate reached a record 69% in the second quarter, up from 54% in the year-earlier period, while retention was 67%, consistent with prior performance.
The company also said development of its technology-enabled motorcycle helmet with Italian helmet brand AGV remains on track. The helmet recently achieved compliance with the ECE 22.06 safety standard, Woodman said. GoPro and AGV are combining AGV’s helmet design and safety expertise with GoPro’s engineering and digital-imaging capabilities.
Separately, GoPro released a firmware update for its MAX2 360 camera in June. The update added 10-bit color with GP-Log, 200 megabits-per-second recording and enhanced low-light controls, according to Woodman.
Awareness and Distribution Remain Focus Areas Responding to a question from Morgan Stanley analyst Erik Woodring about returning sell-through to positive territory, Woodman said product awareness is critical. He said GoPro has what he views as its most compelling product lineup to date, but the company must continue educating consumers about the products and their capabilities.
Woodman said customer feedback, reviews and social-media content are helping create support for the new cameras. He also pointed to anticipated demand for the MISSION 1 PRO ILS among professional and prosumer creators who may not have previously considered GoPro because the company lacked an interchangeable-lens option.
GoPro is also continuing to expand global retail distribution for its new camera models, Woodman said, adding that distribution is strong but not yet fully represented across all markets.
Chief Financial Officer Brian McGee declined to offer additional commentary on second-half margins, sell-through or the financial impact of the product launches. He said GoPro withdrew its forward-looking guidance because of the ongoing strategic review and could not provide further color beyond prepared remarks.
About GoPro (NASDAQ:GPRO)GoPro, Inc NASDAQ: GPRO is an American technology company specializing in the design and manufacture of compact, high-definition cameras and related accessories. Headquartered in San Mateo, California, GoPro's product lineup is centered on its flagship HERO series of action cameras, which combine rugged construction, waterproof housings and advanced imaging capabilities. In addition to the HERO line, the company offers the MAX camera for 360-degree video capture, along with an array of mounts, grips and protective cases to support use in extreme sports, travel and professional video production.
Since its founding in 2002 by Nicholas Woodman, who continues to serve as chief executive officer, GoPro has expanded beyond hardware into software and cloud-based services.
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New MISSION 1 Series of Cameras Available On-line and Through Retailers Globally
GoPro Subscription Hits Record 69% Attach Rate
, /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO) announced financial results for its second quarter ended June 30, 2026, and posted management commentary in the investor relations section of its website at https://investor.gopro.com.
"In Q2, we expanded the performance and creative potential of our camera lineup with the launch of the MISSION 1 Series of cameras and continued to advance our strategic review process to maximize shareholder value. I'm excited about our new and upcoming products as they further establish GoPro as one of the world's most exciting digital imaging companies and brands," said Nicholas Woodman, GoPro's founder and CEO.
Q2 2026 Financial Results
Revenue was $105 million, down 31% year-over-year. Sell-through was approximately 291,000 camera units, down 38% year-over-year. Subscription and service revenue increased 11% year-over-year to $29 million, or 28% of revenue, compared to 17% of Q2 2025 revenue. Q2 2026 subscription and service revenue included $2 million generated from GoPro's AI content licensing program. Subscriber attach rate was a record at 69%, compared to 54% the prior year quarter. Subscription ARPU increased 9% year-over-year and 5% sequentially. Revenue from the retail channel was $58 million, or 56% of total revenue and down 48% year-over-year. GoPro.com revenue, including subscription and service revenue, was $47 million, or 44% of total revenue and up 13% year-over-year. GAAP gross margin was 30.2% compared to 35.8% in the prior year quarter and included a $19 million benefit from tariff refunds, partially offset by a $15 million charge related to certain component purchase commitments. Non-GAAP gross margin was 30.4% compared to 36.0% in the prior year quarter. GAAP net loss was $51 million, or a $(0.30) loss per share, compared to a net loss of $16 million or a $(0.10) loss per share, in the prior year quarter. Non-GAAP net loss was $36 million, or a $(0.21) loss per share, compared to a net loss of $12 million or a $(0.08) loss per share, in the prior year quarter. GAAP and non-GAAP net loss for Q2 2026 included a $19 million benefit from tariff refunds, partially offset by a $15 million charge related to certain component purchase commitments. Adjusted EBITDA was negative $29 million compared to negative $6 million in the prior year quarter. Recent Business Highlights
In May, GoPro's Board of Directors authorized a process to evaluate a potential sale of the company and other strategic alternatives, aimed at maximizing shareholder value. In May, GoPro began shipping its new MISSION 1 PRO and MISSION 1 compact cinema cameras, available on GoPro.com and through retail partners globally, including Best Buy and Walmart, and specialized imaging retailers B&H and Adorama. The MISSION 1 Series has earned recognition across the industry, including editor's choice awards and recommendations from press. GoPro's tech-enabled motorcycle helmet initiative, jointly developed with AGV, the leading Italian helmet brand, remains on track. The helmet recently achieved ECE 22.06 safety standard compliance, one of the industry's most advanced and comprehensive street-riding helmet safety standards. Results Summary:
($ in thousands, except per share amounts)
Three months ended June 30,
2026
2025
% Change
Revenue
Hardware revenue
$ 75,953
$ 126,428
(39.9) %
Subscription and services revenue
28,981
26,215
10.6 %
Total revenue
$ 104,934
$ 152,643
(31.3) %
Gross margin
GAAP
30.2 %
35.8 %
(560) bps
Non-GAAP
30.4 %
36.0 %
(560) bps
Operating loss
GAAP
$ (38,982)
$ (14,007)
178.3 %
Non-GAAP
$ (32,601)
$ (8,480)
284.4 %
Net loss
GAAP
$ (51,005)
$ (16,422)
210.6 %
Non-GAAP
$ (35,794)
$ (11,957)
199.4 %
Diluted net loss per share
GAAP
$ (0.30)
$ (0.10)
200.0 %
Non-GAAP
$ (0.21)
$ (0.08)
162.5 %
Adjusted EBITDA
$ (29,497)
$ (5,690)
418.4 %
Conference Call
GoPro management will host a conference call and live webcast for analysts and investors today at 2 p.m. Pacific Time (5 p.m. Eastern Time) to discuss the Company's financial results.
Prior to the start of the call, the Company will post Management Commentary on the "Events & Presentations" section of its investor relations website at https://investor.gopro.com. Management will make brief opening comments before taking questions.
To listen to the live conference call, please dial +1 833-461-5787 (US) or +1 585-542-9983 (International) and enter access code 529 017 833, approximately 15 minutes prior to the start of the call. A live webcast of the conference call will be accessible on the "Events & Presentations" section of the Company's website at https://investor.gopro.com. An archived audio webcast will be accessible for at least 90 days on GoPro's website, https://investor.gopro.com.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com.
GoPro, HERO, MAX, MISSION and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.
Note Regarding Use of Non-GAAP Financial Measures
GoPro reports gross profit, gross margin percentage, operating expenses, operating income (loss), other income (expense), tax expense (benefit), net income (loss) and diluted net income (loss) per share in accordance with U.S. generally accepted accounting principles (GAAP) and on a non-GAAP basis. Additionally, GoPro reports non-GAAP adjusted EBITDA. Non-GAAP items exclude, where applicable, the effects of stock-based compensation, acquisition-related costs, restructuring and other related costs, gains or losses on insurance proceeds, gains or losses on extinguishment of debt, gains or losses on the revaluation of warrants, gains or losses related to derivative liabilities, gains on the sale and/or license of intellectual property, non-cash interest expense, goodwill impairment charges, and the tax impact of these items. When planning, forecasting, and analyzing gross profit, gross margin percentage, operating expenses, operating income (loss), other income (expense), tax expense (benefit), net income (loss) and net income (loss) per share for future periods, GoPro does so primarily on a non-GAAP basis without preparing a GAAP analysis as that would require estimates for reconciling items which are inherently difficult to predict with reasonable accuracy. A reconciliation of preliminary GAAP to non-GAAP measures has been provided in this press release, and investors are encouraged to review the reconciliation.
Note on Forward-looking Statements
This press release may contain projections or other forward-looking statements within the meaning Section 27A of the Private Securities Litigation Reform Act. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "may", "plan" and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements in this press release may include but are not limited to statements regarding our expectations regarding revenue, profitability, improved gross margin, and reduced operating expenses; cash flow improvement and inventory reduction; the launch and market positioning of the MISSION 1 Series cameras in the high-end digital imaging market; our evaluation of strategic alternatives and the timing of completing any strategic alternatives, including a potential sale or merger of the Company; subscription and service revenue and subscriber retention and; partnerships and brand collaborations. These statements involve risks and uncertainties, and actual events or results may differ materially. Among the important factors that could cause actual results to differ materially from those in the forward-looking statements include the inability to achieve or sustain revenue growth or profitability in the future; substantial doubt about our ability to continue as a going concern; dilution of our common stock; our ability to maintain compliance with Nasdaq listing requirements; plans to drive profitability, including our restructuring plans and the improved efficiencies in our operations that such plans may create; our ability to achieve profitability if there are delays in our product launches, increases in component costs, or shortages of key components, including due to our ability to retain or identify alternative suppliers in a timely fashion; the impact of negative macroeconomic factors including fluctuating interest rates, inflation, currency exchange rates, market volatility, and economic downturns or uncertainty in our key U.S. and international markets that may adversely affect consumer discretionary spending and demand for our products; changes to trade agreements, trade policies, increased tariffs, and import/export regulations which may negatively affect our business, supply chain expenses, and gross margins; the fact that our goal to grow revenue and be profitable relies upon our ability to manage expenses and grow sales from our direct-to-consumer business, our retail partners, and distributors; our ability to acquire and retain subscribers, and the risk that subscriber count may continue to decline; our reliance on third-party suppliers, some of which are sole-source suppliers, and contract manufacturers for our products, some of which may be impacted due to supply shortages, long lead times, or other service disruptions, including unprecedented increases and volatility in memory component costs, that may lead to increased costs due to the effects of global conflicts and geopolitical issues such as the ongoing conflicts in the Middle East, Ukraine, or China-Taiwan relations; our ability to maintain the value and reputation of our brand and protect our intellectual property and proprietary rights; the risk that our sales fall below our forecasts, especially during the holiday season; the risk we fail to manage our operating expenses effectively, which may result in our financial performance suffering; the fact that our profitability depends in part on further penetrating our total addressable market, including through new products such as the MISSION 1 Series and potential expansion into defense and aerospace markets, and we may not be successful in doing so; the risk we are unable to reduce our operating expenses or that continued reductions in research and development and marketing spending may constrain our product roadmap, ability to innovate, and ability to generate sufficient consumer demand; the fact that we rely on sales of our cameras, mounts, and accessories for substantially all of our revenue, and any decrease in the sales or change in sales mix of these products could harm our business; the risk that we may not successfully manage product introductions, product transitions, product pricing, and marketing; the fact that a small number of retailers and distributors account for a substantial portion of our revenue and our level of business with them could be significantly reduced; our ability to attract, engage, and retain qualified personnel, particularly given reductions in our workforce and fluctuations in the price of our Class A common stock; the impact of competition on our market share, revenue, and profitability; the fact that we may experience fluctuating revenue, expenses, and profitability in the future; our substantial indebtedness, including but not limited to, our Credit Facilities and Convertible Debentures and 2026 Notes, and the corresponding cash debt service obligations and restrictive covenants; our ability to comply with financial covenants in our Credit Facilities and the risk of cross-default; the risk that our evaluation of strategic alternatives may not result in a transaction or other outcome that enhances stockholder value, and may be disruptive to our business operations; the risk that our pursuit of defense and aerospace opportunities could subject us to retaliatory actions by foreign governments; risks related to inventory, purchase commitments, and long-lived assets; the risk that we will encounter problems with our distribution system; the threat of a security breach or other disruption including cyberattacks; the concern that our intellectual property and proprietary rights may not adequately protect our products and services; the outcome of pending or future litigation and legal proceedings; and other factors detailed in the Risk Factors section of our Annual Report on Form 10-K for the year ended December 31, 2025, filed with the Securities and Exchange Commission (the "SEC") on March 12, 2026, and as updated in subsequent periodic filings with the SEC including the Quarterly Report on Form 10-Q for the quarter ended June 30, 2026. These forward-looking statements speak only as of the date hereof or as of the date otherwise stated herein. GoPro disclaims any obligation to update these forward-looking statements.
GoPro, Inc.
Preliminary Condensed Consolidated Statements of Operations
(unaudited)
Three months ended June 30,
Six months ended June 30,
(in thousands, except per share data)
2026
2025
2026
2025
Revenue
Hardware
$ 75,953
$ 126,428
$ 148,103
$ 233,847
Subscription and services
28,981
26,215
55,896
53,104
Total revenue
104,934
152,643
203,999
286,951
Cost of revenue
Hardware
62,510
90,566
148,199
174,162
Subscription and services
10,761
7,414
19,831
14,977
Total cost of revenue
73,271
97,980
168,030
189,139
Gross profit
31,663
54,663
35,969
97,812
Operating expenses:
Research and development
29,646
30,503
58,081
60,060
Sales and marketing
29,016
25,275
52,234
48,533
General and administrative
11,983
12,892
21,881
29,834
Goodwill impairment
—
—
—
18,600
Total operating expenses
70,645
68,670
132,196
157,027
Operating loss
(38,982)
(14,007)
(96,227)
(59,215)
Other income (expense):
Interest expense
(6,442)
(1,436)
(10,560)
(2,233)
Other income (expense), net
(4,785)
330
(22,397)
1,278
Total other interest (expense), net
(11,227)
(1,106)
(32,957)
(955)
Loss before income taxes
(50,209)
(15,113)
(129,184)
(60,170)
Income tax expense
796
1,309
2,641
2,961
Net loss
$ (51,005)
$ (16,422)
$ (131,825)
$ (63,131)
Basic and diluted net loss per share
$ (0.30)
$ (0.10)
$ (0.79)
$ (0.40)
Shares used to compute basic and diluted net
loss per share
171,234
157,843
167,243
157,144
GoPro, Inc.
Preliminary Condensed Consolidated Balance Sheets
(unaudited)
(in thousands)
June 30,
2026
December 31,
2025
Assets
Current assets:
Cash and cash equivalents
$ 27,265
$ 49,674
Accounts receivable, net
60,366
93,513
Inventory
86,745
78,431
Prepaid expenses and other current assets
54,690
30,951
Total current assets
229,066
252,569
Property and equipment, net
7,019
5,903
Operating lease right-of-use assets
9,220
11,138
Goodwill
133,751
133,751
Other long-term assets
19,400
24,622
Total assets
$ 398,456
$ 427,983
Liabilities and Stockholders' Equity (Deficit)
Current liabilities:
Accounts payable
$ 125,987
$ 97,012
Accrued expenses and other current liabilities
147,830
95,856
Short-term operating lease liabilities
7,547
12,069
Deferred revenue
50,876
52,636
Short-term debt
72,656
19,598
Total current liabilities
404,896
277,171
Long-term taxes payable
14,799
13,544
Long-term debt
—
44,322
Long-term operating lease liabilities
5,845
7,329
Other long-term liabilities
5,587
9,067
Total liabilities
431,127
351,433
Stockholders' equity (deficit):
Common stock and additional paid-in capital
1,067,479
1,044,875
Treasury stock, at cost
(193,231)
(193,231)
Accumulated deficit
(906,919)
(775,094)
Total stockholders' equity (deficit)
(32,671)
76,550
Total liabilities and stockholders' equity (deficit)
$ 398,456
$ 427,983
GoPro, Inc.
Preliminary Condensed Consolidated Statements of Cash Flows
(unaudited)
Three months ended June 30,
Six months ended June 30,
(in thousands)
2026
2025
2026
2025
Operating activities:
Net loss
$ (51,005)
$ (16,422)
$ (131,825)
$ (63,131)
Adjustments to reconcile net loss to net cash
provided by (used in) operating activities:
Depreciation and amortization
1,784
1,698
3,578
3,416
Non-cash operating lease cost
1,360
1,368
2,720
1,153
Stock-based compensation
4,056
5,116
7,054
10,486
Goodwill impairment
—
—
—
18,600
Deferred income taxes, net
8
(233)
581
(130)
Non-cash interest expense
3,837
—
5,682
—
Gain on sale of intellectual property
—
—
(1,200)
—
Loss on extinguishment of debt
—
—
8,870
—
Derivative expense
—
—
7,552
—
Change in fair value of derivative liabilities
4,789
—
10,441
—
Other
354
178
(2,117)
284
Net changes in operating assets and liabilities
24,633
17,047
41,262
(19,112)
Net cash provided by (used in) operating
activities
(10,184)
8,752
(47,402)
(48,434)
Investing activities:
Purchases of property and equipment, net
(1,020)
(478)
(2,063)
(1,783)
Proceeds from the sale and license of intellectual
property
600
—
1,200
—
Net cash used in investing activities
(420)
(478)
(863)
(1,783)
Financing activities:
Proceeds from issuance of common stock
—
—
303
374
Taxes paid related to net share settlement of
equity awards
(1,314)
(121)
(1,743)
(624)
Proceeds from borrowings
—
—
30,250
25,000
Repayments of borrowings
(1,475)
(20,000)
(1,850)
(20,000)
Payment of debt issuance costs
—
—
(941)
—
Net cash provided by (used in) financing
activities
(2,789)
(20,121)
26,019
4,750
Effect of exchange rate changes on cash and
cash equivalents
(65)
784
(163)
1,227
Net change in cash and cash equivalents
(13,458)
(11,063)
(22,409)
(44,240)
Cash and cash equivalents at beginning of period
40,723
69,634
49,674
102,811
Cash and cash equivalents at end of period
$ 27,265
$ 58,571
$ 27,265
$ 58,571
GoPro, Inc.
Reconciliation of Preliminary GAAP to Non-GAAP Financial Measures
To supplement our unaudited selected financial data presented on a basis consistent with GAAP, we disclose certain non-GAAP financial measures, including non-GAAP gross profit, gross margin percentage, operating expenses, operating income (loss), other income (expense), tax expense (benefit), net income (loss), diluted net income (loss) per share and adjusted EBITDA. We also provide forecasts of non-GAAP gross margin, non-GAAP operating expenses, non-GAAP other income (expense), non-GAAP tax expense (benefit), non-GAAP net income (loss) and non-GAAP diluted net income (loss) per share. We use non-GAAP financial measures to help us understand and evaluate our core operating performance and trends, to prepare and approve our annual budget, and to develop short-term and long-term operational plans. Our management uses and believes that investors benefit from referring to these non-GAAP financial measures in assessing our operating results. These non-GAAP financial measures should not be considered in isolation from, or as an alternative to, the measures prepared in accordance with GAAP, and are not based on any comprehensive set of accounting rules or principles. We believe that these non-GAAP measures, when read in conjunction with our GAAP financials, provide useful information to investors by facilitating:
the comparability of our on-going operating results over the periods presented; the ability to identify trends in our underlying business; and the comparison of our operating results against analyst financial models and operating results of other public companies that supplement their GAAP results with non-GAAP financial measures. These non-GAAP financial measures have limitations in that they do not reflect all of the amounts associated with our results of operations as determined in accordance with GAAP. Some of these limitations are:
adjusted EBITDA does not reflect income tax expense (benefit), which may change cash available to us; adjusted EBITDA does not reflect interest income (expense), which may reduce cash available to us; adjusted EBITDA excludes depreciation and amortization and, although these are non-cash charges, the property and equipment being depreciated and amortized often will have to be replaced in the future, and adjusted EBITDA does not reflect any cash capital expenditure requirements for such replacements; adjusted EBITDA excludes the amortization of point of purchase (POP) display assets because it is a non-cash charge, and is treated similarly to depreciation of property and equipment and amortization of acquired intangible assets; adjusted EBITDA and non-GAAP net income (loss) exclude restructuring and other related costs which primarily include severance-related costs, stock-based compensation expenses, manufacturing consolidation charges, facilities consolidation charges recorded in connection with restructuring actions, including right-of-use asset impairment charges (if applicable), and the related ongoing operating lease cost of those facilities recorded under ASC 842, Leases. These expenses do not reflect expected future operating expenses and do not contribute to a meaningful evaluation of current operating performance or comparisons to the operating performance in other periods; adjusted EBITDA and non-GAAP net income (loss) exclude stock-based compensation expense related to equity awards granted primarily to our workforce. We exclude stock-based compensation expense because we believe that the non-GAAP financial measures excluding this item provide meaningful supplemental information regarding operational performance. In particular, we note that companies calculate stock-based compensation expense for the variety of award types that they employ using different valuation methodologies and subjective assumptions. These non-cash charges are not factored into our internal evaluation of non-GAAP net income (loss) as we believe their inclusion would hinder our ability to assess core operational performance; adjusted EBITDA and non-GAAP net income (loss) excludes any gain or loss on the extinguishment of debt because it is not reflective of ongoing operating results in the period, and the frequency and amount of such gains and losses vary; adjusted EBITDA and non-GAAP net income (loss) excludes a gain (loss) on insurance proceeds because it is not reflective of ongoing operating results in the period, and the frequency and amount of such gains and losses vary; adjusted EBITDA and non-GAAP net income (loss) excludes a gain (loss) on the revaluation of warrants because it is not reflective of ongoing operating results in the period, and hinders our ability to assess core operational performance; adjusted EBITDA and non-GAAP net income (loss) excludes gains (losses) related to derivative liabilities as they are not reflective of ongoing operating results in the period and hinder our ability to assess core operational performance; adjusted EBITDA and non-GAAP net income (loss) excludes goodwill impairment charges as they do not reflect ongoing operating results in the period and hinders our ability to assess core operational performance; non-GAAP net income (loss) excludes acquisition-related costs including the amortization of acquired intangible assets (primarily consisting of acquired technology), the impairment of acquired intangible assets (if applicable), as well as third-party transaction costs incurred for legal and other professional services. These costs are not factored into our evaluation of potential acquisitions, or of our performance after completion of the acquisitions because these costs are not related to our core operating performance or reflective of ongoing operating results in the period, and the frequency and amount of such costs vary significantly based on the timing and magnitude of our acquisition transactions and the maturities of the businesses being acquired. Although we exclude the amortization of acquired intangible assets from our non-GAAP net income (loss), management believes that it is important for investors to understand that such intangible assets were recorded as part of purchase accounting and can contribute to revenue generation; non-GAAP net income (loss) excludes a gain on the sale and/or license of intellectual property. This gain is not related to our core operating performance or reflective of ongoing operating results in the period, and the frequency and amount of such gains are inconsistent; non-GAAP net income (loss) excludes non-cash interest expense as it is not related to our core operating performance or reflective of ongoing operating results in the period; non-GAAP net income (loss) includes income tax adjustments which reflect the current and deferred income tax expense (benefit) and the effect of non-GAAP adjustments; GAAP and non-GAAP net income (loss) per share includes the dilutive, tax effected cash interest expense associated with our 2025 convertible senior notes and Convertible Debentures in periods of net income, as if converted at the beginning of the period; and other companies may calculate these non-GAAP financial measures differently than we do, limiting their usefulness as comparative measures. GoPro, Inc.
Reconciliation of Preliminary GAAP to Non-GAAP Financial Measures
(unaudited)
Reconciliations of non-GAAP financial measures are set forth below:
Three months ended June 30,
Six months ended June 30,
(in thousands, except per share data)
2026
2025
2026
2025
GAAP net loss
$ (51,005)
$ (16,422)
$ (131,825)
$ (63,131)
Stock-based compensation:
Cost of revenue
148
240
292
488
Research and development
1,859
2,681
3,419
5,501
Sales and marketing
760
935
1,335
1,817
General and administrative
1,289
1,260
2,008
2,680
Total stock-based compensation
4,056
5,116
7,054
10,486
Acquisition-related costs:
Research and development
469
469
938
938
General and administrative
1
—
2
3
Total acquisition-related costs
470
469
940
941
Restructuring and other costs:
Cost of revenue
72
(19)
57
(32)
Research and development
1,404
(611)
1,189
(20)
Sales and marketing
222
(64)
97
321
General and administrative
157
636
152
1,779
Total restructuring and other costs
1,855
(58)
1,495
2,048
Non-cash interest expense
3,837
—
5,682
—
(Gain) loss on insurance recovery
—
—
—
(424)
Loss on extinguishment of debt
—
—
8,870
—
(Gain) loss on revaluation of warrants
179
—
(2,571)
—
(Gain) loss related to derivative liabilities
4,789
—
17,993
—
(Gain) loss on sale and/or license of intellectual
, /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO) today announced that it will release its financial results for the second quarter ended June 30, 2026 after the market closes on Monday, August 10, 2026. GoPro management will host a conference call and live webcast following the release at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss the Company's financial results. A webcast link and management commentary will be posted on the "Events & Presentations" section of the Company's Investor Relations website at gopro.com prior to the start of the call.
To listen to the live conference call, please dial +1 833 461 5787 (US) or +1 585 542 9983 (International) and enter meeting ID: 529 017 833. Participants can register for the webcast in advance using the following link: https://events.q4inc.com/attendee/529017833.
An archived audio webcast will also be accessible for at least 90 days on the Company's website at investor.gopro.com in the Events & Presentations section.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com.
GoPro, HERO, MAX, MISSION and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.
, /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO) today announced that Nicholas Woodman, the company's founder and CEO, has agreed to provide $20 million in financing to GoPro through the issuance of $20 million in aggregate principal amount of senior secured notes and warrants to purchase shares of the company's Class B common stock via entities affiliated with Mr. Woodman. The financing is subject to certain closing conditions.
"An independent committee of the board of directors evaluated a range of financing options and concluded this structure offered the most favorable terms for GoPro and our shareholders," said Nicholas Woodman, GoPro's founder and CEO. "My financing reflects my enthusiasm for GoPro and its several go-forward opportunities. I continue to strongly support the board's evaluation of strategic alternatives, a process we announced on May 11, 2026, and which continues to progress."
Additional details regarding this financing are available in GoPro's Current Report on Form 8-K filed with the Securities and Exchange Commission.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com.
GoPro, HERO, MAX, MISSION, and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.
Note on Forward-looking Statements
This press release may contain projections or other forward-looking statements within the meaning of Section 27A of the Private Securities Litigation Reform Act. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "plan" and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements in this press release may include, but are not limited to, statements related to the Company's liquidity and financial condition, the terms and expected benefits of the financing described herein, the expected closing of the financing described herein, the sufficiency of the Company's capital resources and operational continuity, future business opportunities, and the Company's review of strategic alternatives, including the timing thereof and potential outcomes. These forward-looking statements are based on the Company's current expectations and inherently involve significant risks and uncertainties. The Company's actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties, which include, without limitation, risks related to the sufficiency of the financing to meet the Company's liquidity or operational needs, the potential dilutive effect of warrants and other equity-linked securities on existing stockholders, risks inherent in related-party transactions, the risk that the strategic review process will not result in the identification or consummation of a transaction on terms the Company or its shareholders find attractive or otherwise increase shareholder value, and the risk that the strategic review may disrupt the Company's business or divert management attention. A further description of the risks and uncertainties relating to the business of the Company is contained in the Company's Annual Report on Form 10-K for the year ended December 31, 2025, filed with the Securities and Exchange Commission (the "SEC") on March 12, 2026, and as updated in filings with the SEC including the Quarterly Report for the quarter ended March 31, 2026 filed with the SEC on May 11, 2026 . These forward-looking statements speak only as of the date hereof or as of the date otherwise stated herein. The Company undertakes no duty or obligation to update any forward-looking statements contained herein as a result of new information, future events or changes in its expectations.
New Firmware Brings Professional-Grade 10-Bit Color with GP-Log, Increased 200Mbps Bitrate Recording, and Enhanced Low-Light Controls to GoPro's 360 Camera SAN MATEO, Calif., June 25, 2026 /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO) today announced a significant new firmware update for its multi award-winning MAX2 360 camera that delivers a suite of professional image quality improvements and expanded creative controls.
GoPro (GPRO) is an Extremely Speculative Buy with a base-case target of $1.45, reflecting a binary, event-driven investment thesis. GPRO faces severe distress: negative equity, ongoing dilution from a death-spiral convertible, and explicit going-concern risk, but a live strategic sale process is underway. The market misprices GPRO as a melting ice cube, while a competitive sale could deliver significant upside; downside is total loss if no deal materializes.
VSEC Doubles Down With $2B Deal 4:17 pm — VSEC +13.45%
By Seth Jayson
Team Rule Breakers
If you don’t count VSE Corp’s (VSEC +1.54%) post- “cease fire” bounce, it would be a quiet week for this aviation aftermarket parts-and-repair outfit. The big story remains the pending $2 billion acquisition of Precision Aviation Group, which is supposed to close sometime this quarter and would roughly double the company’s scale. That’s the kind of bet that either looks brilliant in three years or keeps the CFO up at night—probably both. Citi trimmed its price target on April 2 but kept their buy rating, which feels like the analyst equivalent of saying “I still like you, just manage my expectations.” I’m not a huge fan of the business, so the stock price action sometimes confuses me.
Growth has been meh for a while, but of course that’ll be upended by the acquisition:
Closing Bell 4:08 pm
Stocks surged after a two-week U.S.–Iran ceasefire tied to reopening the Strait of Hormuz sent oil sharply lower, easing inflation pressure and reviving rate-cut hopes. The Dow jumped 1,300 points while crude saw its steepest drop since 2020. Cyclical and supply-chain-sensitive stocks led—Broadcom (AVGO 0.85%) and Micron Technology (MU 1.02%) rallied—while energy lagged, with Exxon Mobil (XOM +0.28%) down. The move reflects a market pricing normalization, but the path forward depends on whether oil flows actually resume.
Oil’s message vs. reality: Crude collapsed on headlines, not barrels. Shipping remains thin. If flows stall, pricing power can snap back quickly. Volatility isn’t gone: A two-week pause isn’t peace. Geopolitics still sets the tape. Axon Rebounds After 10% Drop 3:58 pm — AXON +4.71%
Shares of Axon Enterprise (AXON 1.00%) bounced after a sharp 10% drop, with analysts calling the sell-off non-fundamental. Notes from TD Cowen, Morgan Stanley, and Goldman Sachs pointed to steady demand and positive signals from Axon Week, while broader markets also lifted on easing geopolitical tension. The stock’s price-to-sales ratio has fallen near 10—its lowest since 2023—resetting expectations as growth remains intact.
When price moves, but business doesn’t: Analysts framed the drop as sentiment-driven, not operational—often where long-term investors find opportunity. Valuation meets narrative: A lower multiple plus continued adoption of TASER, body cams, and software could amplify upside—if execution holds.
Today's Change
(
-1.00
%) $
-4.47
Current Price
$
441.73
Micron’s 10% Rally Tests Skeptics 3:21 pm — MU +6.97%
Shares of Micron Technology (MU 1.02%) jumped about 7% midday after UBS (UBS +1.62%) raised its price target to $535, implying about 42% upside from prior levels. The call leans on a memory “super-cycle,” tied to AI demand, as investors rotate back into growth stocks amid easing macro tensions. The move follows mixed recent sentiment, with prior downgrades and lower targets from other firms.
Targets vs. truth: Price targets move fast but Fools know that business results don’t. Last month, Motley Fool analyst Seth Jayson called out analysts "falling over each other to raise price targets" on Micron. He cautioned, "At some point the math gets circular. But the underlying demand story is real enough that a patient observer can watch this one without feeling rushed." Cycle check: If AI demand sustains memory pricing, earnings leverage can follow. If not, cyclicality can cut both ways. Jayson continued, "The question is, of course, when does the typical cyclicality return? Right now everyone believes it’s gone forever. Unlikely."
Today's Change
(
-1.02
%) $
-10.15
Current Price
$
985.72
Forecasts Fail as Data Swings Wild 2:55 pm
Wall Street’s crystal balls may need a polish. Economists are struggling to forecast the labor market in 2026, missing monthly job estimates by an average of 112,000—nearly triple last year’s gap—as shifting immigration trends, strikes, weather, and technical changes distort the data. Many forecasters cluster near consensus, which can amplify surprise—and volatility—when reality diverges, raising the stakes for markets reacting to each report and for expectations around Federal Reserve policy.
Signals vs. noise: Monthly swings are widening, making it harder to separate real trends from temporary disruptions—and increasing the odds of sharp market reactions. Foolishly speaking, stay the course: Andy Cross, the Motley Fool's Chief Investment Officer, called the most recent jobs report "decent," adding that, overall, "it’s not a dire showing though anecdotally the job market is difficult with continued lay-offs." Forecast errors rattle traders, not owners; long-term investors can lean into volatility. FedEx Freight Plots Solo Future 2:33 pm — FDX +4.20%
FedEx (FDX +0.09%) is preparing to spin off its freight unit on June 1, positioning the business as a standalone growth story. At an investor day, FedEx Freight outlined plans to streamline its network, modernize technology, and expand commercial offerings, targeting 4%–6% annual revenue growth and 10%–12% operating income growth. The separation reflects FedEx’s broader strategy to sharpen focus on its core air-ground network while unlocking value in its less-than-truckload segment. Shares will list on the New York Stock Exchange under the ticker "FDXF."
Margin story in motion: Management is aiming for faster profit growth than revenue, signaling a shift toward efficiency and pricing discipline as an independent operator. Network rethink underway: Cost savings will come from fleet and route optimization, a lever that could define execution risk—or upside—post-spin.
Today's Change
(
0.09
%) $
0.31
Current Price
$
338.31
Siri's AI Overhaul Aims to Save Apple Stock 1:15 pm -- META +7.5%
Retail investors are taking another bite of Apple (AAPL 1.52%), snapping up a net $65.3 million in shares Tuesday — the highest single-day buying spree since mid-2025. Despite recent geopolitical volatility and a 5% year-to-date decline, the bulls are returning to the fold. Investors are eyeing a massive 2026 upgrade cycle fueled by the "iPhone Fold" entering trial production and a long-awaited AI-driven overhaul of Siri through a multiyear partnership with Alphabet (GOOG +0.45%).
The Foldable Reality Check: While some reports hint at engineering delays, analysts at Evercore ISI maintain a $330 price target, insisting large-scale production of the book-style foldable remains on track for a September launch. The Intelligence Infusion: Beyond hardware, June’s WWDC is expected to be a pivotal catalyst as Apple details how its "Apple Intelligence" will integrate Gemini to simplify AI workflows for developers and users alike.
Meta (META 0.14%), Amazon (AMZN 1.24%), Alphabet (GOOG +0.45%), and Nvidia (NVDA +0.15%) led the Magnificent Seven higher as the ceasefire-driven rally rippled through tech. Chipmakers surged even harder, with Taiwan Semiconductor (TSM +0.46%), ASML (ASML 1.70%), Applied Materials (AMAT +2.69%), and Micron (MU 1.02%) all jumping 7% or more.
Recovering from a brutal Q1: Tech stocks bore the brunt of the war-driven sell-off, with Microsoft (MSFT +0.11%) slumping 23% in the first quarter on compounding concerns about its AI strategy -- a steeper drop than any Mag Seven peer. Fragile foundation: Ship traffic through the Strait of Hormuz has yet to normalize, and a Saudi pipeline was hit by a drone hours after Trump's ceasefire post, leaving investors cautious about how durable the rally will be.
Today's Change
(
0.15
%) $
0.30
Current Price
$
205.18
Meta Spends Billions to Catch OpenAI 12:15 pm -- META +4.7%
Meta Platforms (META 0.14%) launched "Muse Spark" Wednesday, marking a sharp strategic pivot after its Llama 4 family failed to gain traction. Developed by Meta Superintelligence Labs under chief AI officer Alexandr Wang, this proprietary model replaces the company’s former open-source approach to better compete with Alphabet (GOOG +0.45%) and OpenAI. Rebuilt from the ground up following a $14.3 billion investment in Scale AI, Muse Spark is designed to handle complex reasoning in science and health while requiring significantly less compute than previous iterations.
Strategic About-Face: By locking down Muse Spark as a proprietary model, Meta is prioritizing monetization and performance over the developer-friendly open-source philosophy it previously championed.
Efficiency Gains: The new architecture allows the model to match the capabilities of midsize predecessors with an order of magnitude less processing power, potentially protecting Meta’s massive infrastructure margins.
Bitcoin Jumps to Three-Week High 11:10 am -- BTC -1.4%
Bitcoin (BTC 0.06%) surged 5% on Wednesday morning to a three-week high of $72,841 as digital assets mirrored a broader market rally following the U.S.-Iran ceasefire. This risk-on sentiment lifted Ether (ETH 0.80%) over 7% while crude prices saw their steepest decline in years. Investors are increasingly optimistic that a cooling Middle East conflict will lower inflation and prompt the Federal Reserve to reconsider interest-rate cuts. While Bitcoin remains roughly 40% below its $126,000 October peak, the sudden easing of geopolitical pressure has provided the necessary momentum to test the upper bounds of its recent $60,000 to $75,000 trading range.
Stubborn Resistance Levels: Despite the price jump, analysts warn that Bitcoin faces significant technical selling pressure around $75,000, a barrier it has struggled to clear since the conflict began in February. The Macro Pivot: Future price action remains tethered to the Strait of Hormuz; a permanent reopening could further depress oil, potentially providing the definitive deflationary spark needed for a sustained crypto bull run.
Today's Change
(
-0.06
%) $
-38.01
Current Price
$
63479.00
Who Survives Software’s Reckoning? 11:05 am
By Meilin Quinn
Team Hidden Gems
Software stocks are down more than 20% this year, and the carnage has gotten bad enough to earn a nickname. Investors are calling it the SaaSpocalypse.
Once a sell-off starts attracting the sort of branding that surrounds things like the dot-com bubble and the Great Recession, that's Wall Street's cue that something deeper is breaking. And I think the market has good reason to be nervous.
For years, software companies had a nice setup. Work flowed through employees, employees worked through software, and every one of those employees needed a software user license. The problem now is that agents, or AI systems that can work across different tools on their own, are starting to handle more of that work without a human in the middle.
If more work gets done this way, companies may not need as many employees doing those tasks in software, which means they may not need as many licenses. What's more, companies can now credibly threaten to build software replacements in-house, which means SaaS pricing power could erode even before seat counts drop.
Of all the announcements at Nvidia's (NVDA +0.15%) GTC conference in March, the one that felt most instructive to me was Jensen Huang's reveal of the software partners behind Nvidia's agentic push. I think that list is a good starting point for separating the software companies agents will rely on from the ones agents might start to displace.
The $134B Fight for the Future of AI 10:10 am
Elon Musk has escalated his legal offensive against OpenAI, filing for the removal of CEO Sam Altman and President Greg Brockman just weeks before jury selection begins. Musk alleges he was defrauded into donating $38 million to a nonprofit that shifted into a profit-seeking powerhouse. The world's richest man is also demanding that Microsoft (MSFT +0.11%) and OpenAI return up to $134 billion in "wrongful gains" to charity. This high-stakes brawl in Oakland federal court directly pits Musk's xAI — now part of the $1.25 trillion SpaceX empire — against his former colleagues in a fight that could reshape the AI industry's leadership and corporate structure.
The Silicon Valley Civil War: OpenAI is firing back, accusing Musk of a harassment campaign aimed at slowing down a competitor to his own interests, including Tesla (TSLA +1.65%) and the newly merged SpaceX-xAI entity. IPO Complications Loom: With SpaceX recently filing for a record-breaking IPO, the outcome of this trial could dictate whether Musk can successfully dismantle the dominant market position of his rivals before going public. Fed Rate Cut Back on the Table 9:40 am
The fragile U.S.-Iran ceasefire has fundamentally shifted market expectations for the Federal Reserve. According to the CME Group FedWatch tool, odds for a rate reduction by December jumped to 43%, up from just 14% before the truce. As energy-driven inflation threats subside alongside plunging oil prices, traders are betting Chair Jerome Powell may finally have the breathing room to shore up a plodding labor market. While policymakers likely remain cautious until a permanent deal is reached, the "inflation shock" that previously paralyzed the Fed is rapidly dissipating.
Inflation Data Dual-Threat: Investors face a volatile 48 hours as Thursday’s PCE index and Friday’s CPI report reveal the exact damage hostilities inflicted on consumer prices before the ceasefire took hold. Global Domino Effect: Analysts at Evercore ISI suggest a successful negotiation could trigger a coordinated easing cycle, putting rate cuts back in play for the European Central Bank and the Bank of England.
Opening Bell 9:35 am
Wall Street erupted in a massive relief rally Wednesday after President Trump announced a two-week suspension of attacks on Iran. The "double-sided" ceasefire, contingent on the reopening of the Strait of Hormuz, triggered a 16% collapse in crude prices and a broad rotation back into growth equities. Beyond the shipping channel, markets are reacting to a potential breakthrough regarding the removal of nuclear material from Iran in exchange for tariff and sanctions relief.
Market indexes
S&P 500
2.58%
Nasdaq
3.50%
Dow
2.97%
Delta Cuts Capacity to Guard Margins From Fuel 8:00 am -- DAL +12.37% in pre-market trading
Delta Air Lines (DAL +1.56%) CEO Ed Bastian is taking aggressive action to combat a "historic" spike in fuel costs, announcing a meaningful reduction in capacity growth to prioritize margin preservation. Despite the $2 billion quarterly fuel headwind caused by Middle East hostilities, Bastian remains bullish on the "durability" of the airline's financial foundation and its premium-heavy customer base. "Demand remains strong, and we are taking actions to protect our margins and cash flow," Bastian told reporters Wednesday, noting a "downward bias" on growth until the energy environment stabilizes. While competitors struggle with unhedged exposure, Bastian highlighted Delta's unique advantage in owning a refinery near Philadelphia, which is expected to generate a $300 million benefit this quarter.
Industry-Wide Shakeup: Bastian anticipates that persistently high fuel prices will force "structural changes" across the sector, likely pressuring low-cost carriers while favoring premium-focused giants like United Airlines (UAL +2.58%). Consumer Resilience: Despite rising fares and new baggage fees, Bastian observed that 90% of revenue is coming from the top end of the "K-shaped" economy, stating, "Our consumer is really healthy... they're investing in the experience economy."
Today's Change
(
1.56
%) $
1.28
Current Price
$
83.11
Greece Sets 15+ Rule for Social Platforms 7:45 am -- META +4.95%, SNAP +5.21%, GOOG +3.96% in pre-market trading
Greek Prime Minister Kyriakos Mitsotakis confirmed Wednesday that Greece will ban children under 15 from social media platforms starting January 1, 2027. Citing a "scientific consensus" on rising anxiety, sleep deprivation, and addictive platform designs, the mandate follows a similar restrictive move by Australia. With 80% domestic adult support, Mitsotakis aims to use this initiative as a catalyst for broader European Union regulation. The Greek Safer Internet Centre reports that 75% of current young users are only primary-school age, highlighting the significant demographic shift this policy will force upon major digital advertising and engagement models.
Big Tech Revenue Risks: Stricter age gates pose a direct threat to the long-term user acquisition funnels for Meta Platforms (META 0.14%) and Snap (SNAP 1.31%), potentially cooling engagement metrics in the Eurozone. Regulatory Contagion: As Greece pressures the EU for unified age limits, Alphabet (GOOG +0.45%) may face increased compliance costs and potential ad-revenue declines if YouTube and other social hubs are swept into broader continental bans.
Today's Change
(
-0.14
%) $
-0.82
Current Price
$
567.61
This Morning's Breakfast News 7.30am
S&P 500 futures soared over 2.5% this morning, with Nasdaq futures up over 3%, as investors cheered confirmation of a two-week ceasefire between the U.S. and Iran, alongside the reopening of the key Strait of Hormuz.
Pakistan invites both sides for talks on Friday: Pakistan's Prime Minister said he's setting the stage "to further negotiate for a conclusive agreement to settle all disputes," as markets assess if the 10-point plan for the conditional ceasefire can lead to a broader de-escalation. Risk-on cross-asset market reaction: Brent oil futures fell over 14% lower to $93 per barrel, with Bitcoin (BTC 0.06%) up 3.6% to $71,800 and gold rallying over 2% above $4,800 per ounce.
ICYMI: Tuesday's Scoreboard 6:30 am -- FRPT +4.60% in pre-market trading
Freshpet (FRPT +0.84%) was the subject of the latest Scoreboard video.
GoPro Slashes 23% of Staff in Restructuring 6:15 am -- GPRO +2.30% in pre-market trading
GoPro (GPRO 1.78%) announced plans to eliminate 23% of its workforce as the action-camera pioneer fights to reverse persistent losses. The restructuring, involving 145 layoffs by year-end, comes after the company missed its 2025 profitability target despite aggressive cost-cutting efforts. CEO Nicholas Woodman cited mounting macroeconomic pressures--including high memory costs and tariffs--as primary obstacles to growth. While the company is pivoting toward AI-driven hardware and processors to revitalize its brand, it must first navigate an estimated $15 million charge for this latest round of downsizing.
Persistent Growth Hurdles: Despite cutting expenses by 26% last year, GoPro's full-year revenue continues to slide, highlighting the difficulty of competing against high-end smartphones and versatile hardware from Alphabet (GOOG +0.45%). AI Transformation Bet: The company is pinning its recovery on new GP3 imaging processors and AI software integration, attempting to evolve from a hardware-only play into a high-margin digital ecosystem.
White House Holds Firm as Ford Absorbs $3B Hit 5:45 am -- F +2.86% in pre-market trading
The Trump administration has rejected requests from Ford (F +0.78%) and other automakers for relief from 50% aluminum tariffs following devastating fires at a key New York supply plant, per The Wall Street Journal. The Novelis facility, which provides sheet metal for the best-selling F-150, remains offline, forcing manufacturers to import metal at a massive premium. Ford estimates the disruption has already cost $2 billion, with another $1 billion in losses expected this year. Despite a January factory visit from the President, officials have signaled no intention to waive duties, leaving domestic automakers to absorb surging delivery premiums that now reach $2,500 per metric ton.
Detroit's Bottom Line: The refusal to grant exemptions squeezes margins for General Motors (GM +0.80%) and Stellantis (STLA 0.29%), as a new tariff overhaul may soon tax finished metal components even more aggressively. Supply Chain Fragility: Dependence on the Oswego plant highlights a single point of failure for U.S. auto production, as even Berkshire Hathaway (BRKB +0.55%) subsidiaries in the manufacturing sector face rising costs for domestic aluminum. Before the Opening Bell 4:00 am
Stock futures surged Wednesday following the announcement of a two-week ceasefire between the U.S. and Iran, narrowly averting a massive military escalation. Just hours before a critical bombing deadline, President Trump and Iranian officials agreed to a temporary cessation of hostilities and a coordinated reopening of the Strait of Hormuz. International crude prices cratered nearly 15% on the news, with Brent crude falling to approximately $93 per barrel as supply chain panic eased. While the long-term outlook remains uncertain, the immediate de-escalation provides a vital reprieve for global markets and energy-sensitive sectors.
Airline Earnings Impact: Delta Air Lines (DAL +1.56%) reports quarterly results this morning, with investors laser-focused on how recent jet fuel spikes and Middle East flight suspensions dented the bottom line. Refining Advantage: Despite sectorwide fuel pressure, Delta may show relative resilience compared to peers due to its ownership of a Pennsylvania refinery, providing some insulation from the volatile oil markets dominated by Berkshire Hathaway (BRKB +0.55%) energy holdings.
Effort Underscores GoPro's Commitment to Expanding its Technology into Specialized, High-Demand Sectors
, /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO) today announced that it will pursue new market opportunities for its technology within the defense and aerospace sector. It has engaged Oliver Wyman, a global leader in management consulting and a business of Marsh, for this work.
GoPro's cameras and technology are widely used in demanding environments where durability, industry-leading video stabilization and image quality are mission critical. By leveraging Oliver Wyman's expertise in defense and aerospace consulting, the engagement aims to identify operational use cases that align with evolving mission needs. The scope of the project includes analyzing addressable segments, potential technology and product synergies along with partnership and go-to-market strategies. Both organizations will work closely with defense, government and aerospace stakeholders to ensure solutions meet stringent performance, durability and compliance requirements.
"GoPro's brand is well known within defense, government and aerospace sectors. For years, GoPro cameras have been used in numerous diverse use cases in these sectors, including recently being mounted to the solar array wings on the Artemis II Orion spacecraft and used inside the ship for documentation of the voyage," said Nicholas Woodman, GoPro's founder and CEO. "Working with Oliver Wyman will help GoPro determine more formal and scalable opportunities within these sectors, taking into account the operational, regulatory, and commercial dynamics of those markets. We're excited to learn how our technology and know- how can be of service."
"Defense and aerospace customers are increasingly adopting dual-use, commercially available technologies to move faster and operate with greater cost efficiency," said Timothy Wickham, Partner in the Aerospace and Defense practice at Oliver Wyman. "The opportunity is significant and growing, with the global defense and aerospace imaging, unmanned, and related markets representing billions of dollars of addressable market."
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com.
GoPro, HERO, MAX and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.
Note on Forward-looking Statements
This press release may contain projections or other forward-looking statements within the meaning Section 27A of the Private Securities Litigation Reform Act. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "plan" and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements in this press release may include, but are not limited to, statements related to the Company's market opportunity within the defense and aerospace sector, the ability for the Company to expand its total addressable market with government go-to-market strategies, and the Company's product market fit, use cases, characteristics and technology for government agencies. These forward-looking statements are based on the Company's current expectations and inherently involve significant risks and uncertainties. The Company's actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties, which include, without limitation, risks related to regulatory developments, technical implementation challenges, government procurement and contracting requirements, export control and regulatory compliance, the Company's ability to meet defense and aerospace performance and security standards, market adoption within the defense and aerospace sector, competition from established defense technology providers, and the outcome of the engagement with Oliver Wyman. A further description of the risks and uncertainties relating to the business of the Company is contained in the Company's Annual Report on Form 10-K for the year ended December 31, 2025, filed with the Securities and Exchange Commission (the "SEC") on March 12, 2026, and as updated in filings with the SEC. These forward-looking statements speak only as of the date hereof or as of the date otherwise stated herein. The Company undertakes no duty or obligation to update any forward-looking statements contained herein as a result of new information, future events or changes in its expectations.
Shares of GoPro surged nearly 19% in early premarket trading on Tuesday, extending gains from the previous session.
The massive surge today comes as investors reacted to the company’s move to explore opportunities in the defence and aerospace sector.
The sharp move reflects growing investor interest in companies tied to defence-linked technologies, amid heightened geopolitical tensions and increased military activity.
GoPro on Monday said it will pursue new market opportunities for its technology within defence and aerospace, engaging consulting firm Oliver Wyman to assess potential pathways.
The company noted that its cameras are already widely used in demanding environments where durability, video stabilisation and image quality are critical.
The collaboration will focus on identifying operational use cases aligned with evolving mission requirements.
“GoPro's brand is well known within defence, government and aerospace sectors,” said Chief Executive Nicholas Woodman.
He added that the company’s cameras have been deployed in diverse applications, including being mounted on the Artemis II Orion spacecraft and used for onboard documentation.
Woodman said working with Oliver Wyman would help identify “more formal and scalable opportunities” while accounting for the operational, regulatory and commercial dynamics of these sectors.
The project will involve analysing addressable segments, potential product synergies, and partnership strategies, while engaging with government and aerospace stakeholders to ensure compliance with stringent standards.
Timothy Wickham, a partner at Oliver Wyman, said defence clients are increasingly adopting commercially available technologies.
“The opportunity is significant and growing, with the global defence and aerospace imaging, unmanned, and related markets representing billions of dollars of addressable market,” he said.
The strategic pivot comes as GoPro seeks to revive its business following several years of declining sales.
Revenue has fallen for four consecutive years, including double-digit percentage declines in the last two, amid intense competition from rivals such as Insta360 and DJI.
Advances in smartphone camera technology have further eroded demand for standalone action cameras, pressuring GoPro’s traditional product lines.
To counter these challenges, the company has been focusing on higher-margin offerings and transitioning toward a subscription-led model, while also expanding into new sectors.
It has introduced artificial intelligence-driven products, including an image processor, as part of efforts to diversify its portfolio.
Earlier this month, GoPro’s board approved a restructuring plan that includes cutting 23% of its workforce, with completion expected by the end of the year.
The company has also been reducing operating expenses, reporting a 26% cut in costs in its most recent fourth quarter.
Despite these measures, profitability remains elusive.
GoPro reported a loss of $9.1 million, or 6 cents per share, in the fourth quarter, even as it had earlier projected a return to profitability by the end of fiscal 2025.
Woodman had flagged macroeconomic pressures, including tariffs, memory costs and supply constraints, as ongoing challenges.
, /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO) today announced that it will release its financial results for the first quarter ended March 31, 2026 after the market closes on Monday, May 11, 2026. GoPro management will host a conference call and live webcast following the release at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss the Company's financial results. A webcast link and management commentary will be posted on the "Events & Presentations" section of the Company's Investor Relations website at gopro.com prior to the start of the call.
To listen to the live conference call, please dial +1 833 461 5787 (US) or +1 585 542 9983 (International) and enter meeting ID: 946438490. Participants can register for the webcast in advance using the following link: https://events.q4inc.com/attendee/163668947.
An archived audio webcast will also be accessible for at least 90 days on the Company's website at investor.gopro.com in the Events & Presentations section.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com.
GoPro, HERO, MAX, MISSION and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.
Recognized by RedShark News, ProductionHUB, and CineD—Leading Media Outlets Covering the Professional Production Industry for Innovation and Excellence in Camera Technology
, /PRNewswire/ -- GoPro (NASDAQ: GPRO) today announced that its MISSION 1 Series of cameras—the world's smallest, lightest, and most rugged 8K and 4K Open Gate, high frame rate cinema cameras—have been recognized with three prestigious awards at the 2026 NAB Show, the industry's premier event for broadcast, media, and entertainment professionals. Built around a new 50MP 1" sensor and GoPro's new, ultra‑efficient GP3 processor, the MISSION 1 Series was named one of six recipients of the RedShark Best in Show Awards from RedShark News, while the MISSION 1 PRO ILS camera earned one of ten ProductionHUB Awards of Excellence and was the sole winner of the CineD Best-of-Show Award in the Camera Category.
GoPro MISSION 1 Series Cameras Earn Three Top Industry Awards at NAB Show 2026 "These awards honor the incredible innovation and dedication of GoPro's employees. These awards go to them," said Nicholas Woodman, GoPro's Founder and CEO. "GoPro's MISSION 1 Series of compact cinema cameras is ushering in a new era of performance and capability in affordable, small form factor cameras, and we're excited the industry has responded with so much enthusiasm."
AWARDS SUMMARY
RedShark News
GoPro's MISSION 1 Series was named one of six recipients of the RedShark Best in Show Awards, recognizing standout innovation and performance at NAB Show 2026.
ProductionHUB
GoPro's MISSION 1 PRO ILS camera was selected as one of ten recipients of the ProductionHUB Awards of Excellence, honoring the most impressive products and technologies showcased at the event.
CineD
GoPro's MISSION 1 PRO ILS camera received the single CineD Best-of-Show Award in the Camera Category, distinguishing it as the top camera innovation at NAB Show 2026.
Customers can reserve their MISSION 1 ($599.99 MSRP and $499.99 at GoPro.com for existing GoPro subscribers1) or MISSION 1 PRO ($699.99 MSRP and $599.99 at GoPro.com for existing GoPro subscribers1) at GoPro.com and receive a new MISSION 1 SERIES Point and Shoot Grip (a $100 value) for free with their order. This offer is for a limited time and while supplies last. Reserve your new MISSION 1 or MISSION 1 PRO now and be among the first to get hands on the world's smallest, lightest and most durable high resolution, high frame rate cinematic camera system.
Global, on-shelf availability begins May 28th for MISSION 1, MISSION 1 PRO and MISSION 1 PRO Grip Edition. MISSION 1 PRO ILS, MISSION 1 PRO Creator Edition, and MISSION 1 PRO Ultimate Creator Edition will be available in Q3 2026. Sign up to be notified of product availability at GoPro.com.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways. Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com.
GoPro, HERO, MAX, MISSION and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries. Other trademarks are the property of their respective owners.
Note on Forward-looking Statements
This press release may contain projections or other forward-looking statements within the meaning Section 27A of the Private Securities Litigation Reform Act. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "plan" and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements in this press release may include, but are not limited to, statements related to the Company's MISSION 1 Series camera lineup, product performance and specifications, product and accessory pricing and availability timing, subscription benefits and subscriber pricing, promotional offers, accessory ecosystem rollout, and the Company's positioning for long-term growth in the premium imaging category. These forward-looking statements are based on the Company's current expectations and inherently involve significant risks and uncertainties. The Company's actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties, which include, without limitation, risks related to consumer demand and market adoption of the new premium product line, competition in the digital imaging and premium camera markets, product launch timing and execution, supply chain, component availability and cost, the ability to successfully enter and compete in professional and premium camera segments, and pricing and margin pressures. A further description of the risks and uncertainties relating to the business of the Company is contained in the Company's Annual Report on Form 10-K for the year ended December 31, 2025, filed with the Securities and Exchange Commission (the "SEC") on March 12, 2026. These forward-looking statements speak only as of the date hereof or as of the date otherwise stated herein. The Company undertakes no duty or obligation to update any forward-looking statements contained herein as a result of new information, future events or changes in its expectations.
1 Existing GoPro subscribers can take advantage of available GoPro subscription benefits and get $100 off the purchase of any MISSION 1 Series camera and up to $150 off MISSION 1 Series camera and accessory bundles. Available to yearly subscribers only upon subscription renewal.
, /PRNewswire/ -- GoPro, Inc. ("GoPro" or the "Company") (NASDAQ: GPRO) today announced that its Board of Directors has authorized the Company to engage in a strategic process, and to engage a financial advisor to assist with that process. During the review process, the Board expects to evaluate a range of strategic alternatives that could include a sale of the company or merger, aimed at maximizing value for stockholders. In authorizing this process, the Board plans to work with independent financial and legal advisors. The Board and management team remain fully committed to acting in the best interests of the Company and its stakeholders throughout this evaluation.
This review follows GoPro's recent engagement of Oliver Wyman, a global leader in defense‑sector consulting, to support the Company's expansion into the defense and aerospace markets. Since announcing this initiative on April 13, GoPro has received several unsolicited inbound strategic inquiries. To support a review of these inquiries and other potential strategic alternatives, the Board has authorized the Company to engage a financial advisor.
"Over the past 24 years, GoPro has developed significant technology, IP, and brand assets along with world class product development and scaled manufacturing capabilities," said Nicholas Woodman, GoPro's founder and CEO. "We are excited to work with our advisors to evaluate potential opportunities in various sectors to maximize shareholder value."
GoPro and its Board of Directors has not set a timetable for the conclusion of its evaluation, nor has it made any decisions related to its review of any potential transactions at this time. GoPro does not intend to comment on its strategic review until it deems further disclosure is appropriate or necessary. There can be no assurances as to the outcome of timing of such review, or whether any particular transaction may be pursued or consummated.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com.
GoPro, HERO, MAX, MISSION and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.
Note on Forward-looking Statements
This press release may contain projections or other forward-looking statements within the meaning Section 27A of the Private Securities Litigation Reform Act. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "plan" and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements in this press release may include, but are not limited to, statements related to the Company's exploration of a strategic review, the timing thereof and the outcome of the strategic review and statements related to the Company's authorization to engage a financial advisor with respect thereto. These forward-looking statements are based on the Company's current expectations and inherently involve significant risks and uncertainties. The Company's actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties, which include, without limitation, the risk that the strategic review process will not result in the identification or consummation of a transaction on terms the Company or its shareholders find attractive or otherwise increase shareholder value. A further description of the risks and uncertainties relating to the business of the Company is contained in the Company's Annual Report on Form 10-K for the year ended December 31, 2025, filed with the Securities and Exchange Commission (the "SEC") on March 12, 2026, and as updated in filings with the SEC. These forward-looking statements speak only as of the date hereof or as of the date otherwise stated herein. The Company undertakes no duty or obligation to update any forward-looking statements contained herein as a result of new information, future events or changes in its expectations.
New MISSION 1 Series of Cameras Positions GoPro to Compete at the High End of the Digital Imaging Market
, /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO) announced financial results for its first quarter ended March 31, 2026, and posted management commentary in the investor relations section of its website at https://investor.gopro.com. In a separate release, GoPro announced today that its Board of Directors has authorized the Company to engage in a process to review strategic alternatives, and to engage a financial advisor to assist with that process.
"In Q1, revenue of $99 million was within guidance," Brian Tratt, GoPro's CFO. "We made meaningful progress on key metrics—cash used in operations improved $21 million year-over-year to $37 million, operating expenses declined year-over-year, and we continued to reduce both owned and channel inventory sequentially and year-over-year."
"Q1 and the weeks since have been a pivotal period for GoPro. The critically acclaimed launch of our MISSION 1 Series cameras represents our boldest step yet into professional imaging, and our exploration of defense, aerospace and strategic M&A opportunities reflects our belief that there is significant unrealized value in GoPro's technology, IP and brand—value we are committed to realizing on behalf of our shareholders," said Nicholas Woodman, GoPro's founder and CEO.
Q1 2026 Financial Results
Revenue was $99 million, down 26% year-over-year. Sell-through was approximately 313,000 camera units, down 29% year-over-year. Subscription and service revenue was flat year-over-year at $27 million. GoPro subscriber count ended Q1 at 2.26 million, down 8% year-over-year. Revenue from the retail channel was $61 million, or 61% of total revenue and down 35% year-over-year. GoPro.com revenue, including subscription and service revenue, was $38 million, or 39% of total revenue and down 6% year-over-year. GAAP gross margin was 4.3% compared to 32.1% in the prior year quarter. Non-GAAP gross margin was 4.5% compared to 32.3% in the prior year quarter. GAAP and non-GAAP gross margin for Q1 2026 included a discrete $24.5 million charge related to certain component purchase commitments and $4.5 million sale of slow-moving inventory. GAAP net loss was $81 million, or a $(0.50) loss per share, compared to a net loss of $47 million or a $(0.30) loss per share, in the prior year quarter. Non-GAAP net loss was $58 million, or a $(0.35) loss per share, compared to a net loss of $19 million or a $(0.12) loss per share, in the prior year quarter. GAAP and non-GAAP net loss for Q1 2026 included a discrete $24.5 million charge related to certain component purchase commitments and $4.5 million sale of slow-moving inventory. Adjusted EBITDA was negative $50 million compared to negative $16 million in the prior year quarter. Recent Business Highlights
In May, GoPro launched its new MISSION 1 Series of cameras—the world's smallest, lightest, and most rugged 8K and 4K open gate, compact cinema cameras for filmmakers, creators and aspiring enthusiasts. The new lineup is comprised of three camera models—MISSION 1 PRO, MISSION 1 PRO ILS and MISSION 1. The launch of the MISSION 1 Series marks GoPro's entrance into the high end of the digital imaging market. In April, GoPro announced plans to formally explore global defense and aerospace market opportunities, engaging leading management consulting firm Oliver Wyman to assess addressable market segments, product synergies, and go-to-market strategies in imaging, unmanned, and related markets representing billions of dollars in opportunity. In March, GoPro announced a partnership with DICK's Sporting Goods and integration with their GameChanger app, the number-one-rated youth sports app used by more than nine million active users, for scorekeeping, live streaming, statistics, and team management. This partnership combines GoPro's industry-leading video quality with GameChanger's easy-to-use live streaming service, making it simple for families to use their GoPro to capture and share game day. In January, GoPro announced a partnership with ASUS, a leading Taiwanese multinational technology company, and launched a co-branded ASUS ProArt GoPro Edition laptop. The laptop was purpose-built by ASUS to support GoPro content creator workflows. Early traction has far exceeded ASUS's expectations for the ProArt line, reinforcing the strength of GoPro's brand in technology collaborations. Results Summary:
($ in thousands, except per share amounts)
Three months ended March 31,
2026
2025
% Change
Revenue
Hardware revenue
$ 72,150
$ 107,419
(32.8) %
Subscription and services revenue
26,915
26,889
0.1 %
Total revenue
$ 99,065
$ 134,308
(26.2) %
Gross margin
GAAP
4.3 %
32.1 %
(2,780) bps
Non-GAAP
4.5 %
32.3 %
(2,780) bps
Operating loss
GAAP
$ (57,245)
$ (45,208)
26.6 %
Non-GAAP
$ (54,137)
$ (18,660)
190.1 %
Net loss
GAAP
$ (80,820)
$ (46,709)
73.0 %
Non-GAAP
$ (57,676)
$ (19,444)
196.6 %
Diluted net loss per share
GAAP
$ (0.50)
$ (0.30)
66.7 %
Non-GAAP
$ (0.35)
$ (0.12)
191.7 %
Adjusted EBITDA
$ (49,781)
$ (15,707)
216.9 %
Conference Call
GoPro management will host a conference call and live webcast for analysts and investors today at 2 p.m. Pacific Time (5 p.m. Eastern Time) to discuss the Company's financial results.
Prior to the start of the call, the Company will post Management Commentary on the "Events & Presentations" section of its investor relations website at https://investor.gopro.com. Management will make brief opening comments before taking questions.
To listen to the live conference call, please dial +1 833-461-5787 (US) or +1 585-542-9983 (International) and enter access code 163668947, approximately 15 minutes prior to the start of the call. A live webcast of the conference call will be accessible on the "Events & Presentations" section of the Company's website at https://investor.gopro.com. An archived audio webcast will be accessible for at least 90 days on GoPro's website, https://investor.gopro.com.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com.
GoPro, HERO, MAX, MISSION and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.
Note Regarding Use of Non-GAAP Financial Measures
GoPro reports gross profit, gross margin percentage, operating expenses, operating income (loss), other income (expense), tax expense (benefit), net income (loss) and diluted net income (loss) per share in accordance with U.S. generally accepted accounting principles (GAAP) and on a non-GAAP basis. Additionally, GoPro reports non-GAAP adjusted EBITDA. Non-GAAP items exclude, where applicable, the effects of stock-based compensation, acquisition-related costs, restructuring and other related costs, (gain) loss on insurance proceeds, (gain) loss on extinguishment of debt, (gain) loss on revaluation of warrants, gain on the sale and license of intellectual property, goodwill impairment charges, and the tax impact of these items. When planning, forecasting, and analyzing gross profit, gross margin percentage, operating expenses, operating income (loss), other income (expense), tax expense (benefit), net income (loss) and net income (loss) per share for future periods, GoPro does so primarily on a non-GAAP basis without preparing a GAAP analysis as that would require estimates for reconciling items which are inherently difficult to predict with reasonable accuracy. A reconciliation of preliminary GAAP to non-GAAP measures has been provided in this press release, and investors are encouraged to review the reconciliation.
Note on Forward-looking Statements
This press release may contain projections or other forward-looking statements within the meaning Section 27A of the Private Securities Litigation Reform Act. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "plan" and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements in this press release may include but are not limited to statements regarding our expectations regarding revenue, profitability, improved gross margin, and reduced operating expenses; cash flow improvement and inventory reduction; the launch and market positioning of the MISSION 1 Series cameras in the high-end digital imaging market; our exploration of defense and aerospace market opportunities; our evaluation of strategic alternatives, including a potential sale or merger of the Company; subscription and service revenue and subscriber retention; partnerships and brand collaborations, including with DICK's Sporting Goods and ASUS; and unrealized value in GoPro's technology, intellectual property, and brand. These statements involve risks and uncertainties, and actual events or results may differ materially. Among the important factors that could cause actual results to differ materially from those in the forward-looking statements include the inability to achieve our revenue growth or profitability in the future, and if revenue growth or profitability is achieved, the inability to sustain it; substantial doubt about our ability to continue as a going concern and impact on lenders, suppliers, contract manufacturers, retailers and distributors; the fact that an economic downturn or economic uncertainty in our key U.S. and international markets, inflation, and fluctuations in interest rates or currency exchange rates may adversely affect consumer discretionary spending and demand for our products; changes to trade agreements, trade policies, increased tariffs, and import/export regulations which may negatively affect our business, supply chain expenses, and gross margins; the fact that our goal to grow revenue and be profitable relies upon our ability to manage expenses and grow sales from our direct-to-consumer business, our retail partners, and distributors; our ability to acquire and retain subscribers, and the risk that subscriber count may continue to decline; our reliance on third-party suppliers, some of which are sole-source suppliers, and contract manufacturers for our products, some of which may be impacted due to supply shortages, long lead times, or other service disruptions, including unprecedented increases and volatility in memory component costs, that may lead to increased costs due to the effects of global conflicts and geopolitical issues such as the ongoing conflicts in the Middle East, Ukraine, or China-Taiwan relations; our ability to maintain the value and reputation of our brand and protect our intellectual property and proprietary rights; the risk that our sales fall below our forecasts, especially during the holiday season; the risk we fail to manage our operating expenses effectively, which may result in our financial performance suffering; the fact that our profitability depends in part on further penetrating our total addressable market, including through new products such as the MISSION 1 Series and expansion into defense and aerospace markets, and we may not be successful in doing so; the risk we are unable to reduce our operating expenses or that continued reductions in research and development and marketing spending may constrain our product roadmap, ability to innovate, and ability to generate sufficient consumer demand; the fact that we rely on sales of our cameras, mounts, and accessories for substantially all of our revenue, and any decrease in the sales or change in sales mix of these products could harm our business; the risk that we may not successfully manage product introductions, product transitions, product pricing, and marketing; our ability to achieve or maintain profitability if there are delays or issues in our product launches; the fact that a small number of retailers and distributors account for a substantial portion of our revenue and our level of business with them could be significantly reduced; our ability to attract, engage, and retain qualified personnel, particularly given reductions in our workforce and fluctuations in the price of our Class A common stock; the impact of competition on our market share, revenue, and profitability; the fact that we may experience fluctuating revenue, expenses, and profitability in the future; our substantial indebtedness, including under our Credit Facilities and Convertible Debentures, and the corresponding cash debt service obligations and restrictive covenants; our ability to comply with financial covenants in our Credit Facilities and the risk of cross-default; the risk that our evaluation of strategic alternatives may not result in a transaction or other outcome that enhances stockholder value, and may be disruptive to our business operations; the risk that our pursuit of defense and aerospace opportunities could subject us to retaliatory actions by foreign governments; risks related to inventory, purchase commitments, and long-lived assets; the risk that we will encounter problems with our distribution system; the threat of a security breach or other disruption including cyberattacks; the concern that our intellectual property and proprietary rights may not adequately protect our products and services; the outcome of pending or future litigation and legal proceedings; and other factors detailed in the Risk Factors section of our Annual Report on Form 10-K for the year ended December 31, 2025, filed with the Securities and Exchange Commission (the "SEC") on March 12, 2026, and as updated in filings with the SEC including the Quarterly Report on Form 10-Q for the quarter ended March 31, 2026. These forward-looking statements speak only as of the date hereof or as of the date otherwise stated herein. GoPro disclaims any obligation to update these forward-looking statements.
GoPro, Inc.
Preliminary Condensed Consolidated Statements of Operations
(unaudited)
Three months ended March 31,
(in thousands, except per share data)
2026
2025
Revenue
Hardware
$ 72,150
$ 107,419
Subscription and services
26,915
26,889
Total revenue
99,065
134,308
Cost of revenue
Hardware
85,689
83,596
Subscription and services
9,070
7,563
Total cost of revenue
94,759
91,159
Gross profit
4,306
43,149
Operating expenses:
Research and development
28,435
29,557
Sales and marketing
23,218
23,258
General and administrative
9,898
16,942
Goodwill impairment
—
18,600
Total operating expenses
61,551
88,357
Operating loss
(57,245)
(45,208)
Other income (expense):
Interest expense
(4,118)
(797)
Other income (expense), net
(17,612)
948
Total other income (expense), net
(21,730)
151
Loss before income taxes
(78,975)
(45,057)
Income tax expense
1,845
1,652
Net loss
$ (80,820)
$ (46,709)
Basic and diluted net loss per share
$ (0.50)
$ (0.30)
Shares used to compute basic and diluted net loss per share
163,208
156,438
GoPro, Inc.
Preliminary Condensed Consolidated Balance Sheets
(unaudited)
(in thousands)
March 31,
2026
December 31,
2025
Assets
Current assets:
Cash and cash equivalents
$ 40,723
$ 49,674
Accounts receivable, net
61,858
93,513
Inventory
72,205
78,431
Prepaid expenses and other current assets
32,508
30,951
Total current assets
207,294
252,569
Property and equipment, net
7,772
5,903
Operating lease right-of-use assets
10,580
11,138
Goodwill
133,751
133,751
Other long-term assets
21,958
24,622
Total assets
$ 381,355
$ 427,983
Liabilities and Stockholders' Equity
Current liabilities:
Accounts payable
$ 91,366
$ 97,012
Accrued expenses and other current liabilities
130,146
95,856
Short-term operating lease liabilities
10,319
12,069
Deferred revenue
53,077
52,636
Short-term debt
71,954
19,598
Total current liabilities
356,862
277,171
Long-term taxes payable
14,146
13,544
Long-term debt
—
44,322
Long-term operating lease liabilities
6,397
7,329
Other long-term liabilities
5,819
9,067
Total liabilities
383,224
351,433
Stockholders' equity:
Common stock and additional paid-in capital
1,047,276
1,044,875
Treasury stock, at cost
(193,231)
(193,231)
Accumulated deficit
(855,914)
(775,094)
Total stockholders' equity
(1,869)
76,550
Total liabilities and stockholders' equity
$ 381,355
$ 427,983
GoPro, Inc.
Preliminary Condensed Consolidated Statements of Cash Flows
(unaudited)
Three months ended March 31,
(in thousands)
2026
2025
Operating activities:
Net loss
$ (80,820)
$ (46,709)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization
1,794
1,718
Non-cash operating lease cost
1,360
(215)
Stock-based compensation
2,998
5,370
Goodwill impairment
—
18,600
Deferred income taxes, net
573
103
Loss on extinguishment of debt
8,870
—
Derivative expense
7,552
—
Change in fair value of derivative liabilities
5,652
—
Other
2,124
106
Net changes in operating assets and liabilities
13,279
(36,159)
Net cash used in operating activities
(36,618)
(57,186)
Investing activities:
Purchases of property and equipment, net
(1,043)
(1,305)
Net cash used in investing activities
(1,043)
(1,305)
Financing activities:
Proceeds from issuance of common stock
303
374
Taxes paid related to net share settlement of equity awards
(429)
(503)
Proceeds from borrowings
30,250
25,000
Repayments of borrowings
(375)
—
Payment of debt issuance costs
(941)
—
Net cash provided by financing activities
28,808
24,871
Effect of exchange rate changes on cash and cash equivalents
(98)
443
Net change in cash and cash equivalents
(8,951)
(33,177)
Cash and cash equivalents at beginning of period
49,674
102,811
Cash and cash equivalents at end of period
$ 40,723
$ 69,634
GoPro, Inc.
Reconciliation of Preliminary GAAP to Non-GAAP Financial Measures
To supplement our unaudited selected financial data presented on a basis consistent with GAAP, we disclose certain non-GAAP financial measures, including non-GAAP gross profit, gross margin percentage, operating expenses, operating income (loss), other income (expense), tax expense (benefit), net income (loss), diluted net income (loss) per share and adjusted EBITDA. We also provide forecasts of non-GAAP gross margin, non-GAAP operating expenses, non-GAAP other income (expense), non-GAAP tax expense (benefit), non-GAAP net income (loss) and non-GAAP diluted net income (loss) per share. We use non-GAAP financial measures to help us understand and evaluate our core operating performance and trends, to prepare and approve our annual budget, and to develop short-term and long-term operational plans. Our management uses and believes that investors benefit from referring to these non-GAAP financial measures in assessing our operating results. These non-GAAP financial measures should not be considered in isolation from, or as an alternative to, the measures prepared in accordance with GAAP, and are not based on any comprehensive set of accounting rules or principles. We believe that these non-GAAP measures, when read in conjunction with our GAAP financials, provide useful information to investors by facilitating:
the comparability of our on-going operating results over the periods presented; the ability to identify trends in our underlying business; and the comparison of our operating results against analyst financial models and operating results of other public companies that supplement their GAAP results with non-GAAP financial measures. These non-GAAP financial measures have limitations in that they do not reflect all of the amounts associated with our results of operations as determined in accordance with GAAP. Some of these limitations are:
adjusted EBITDA does not reflect income tax expense (benefit), which may change cash available to us; adjusted EBITDA does not reflect interest income (expense), which may reduce cash available to us; adjusted EBITDA excludes depreciation and amortization and, although these are non-cash charges, the property and equipment being depreciated and amortized often will have to be replaced in the future, and adjusted EBITDA does not reflect any cash capital expenditure requirements for such replacements; adjusted EBITDA excludes the amortization of point of purchase (POP) display assets because it is a non-cash charge, and is treated similarly to depreciation of property and equipment and amortization of acquired intangible assets; adjusted EBITDA and non-GAAP net income (loss) exclude restructuring and other related costs which primarily include severance-related costs, stock-based compensation expenses, manufacturing consolidation charges, facilities consolidation charges recorded in connection with restructuring actions, including right-of-use asset impairment charges (if applicable), and the related ongoing operating lease cost of those facilities recorded under ASC 842, Leases. These expenses do not reflect expected future operating expenses and do not contribute to a meaningful evaluation of current operating performance or comparisons to the operating performance in other periods; adjusted EBITDA and non-GAAP net income (loss) exclude stock-based compensation expense related to equity awards granted primarily to our workforce. We exclude stock-based compensation expense because we believe that the non-GAAP financial measures excluding this item provide meaningful supplemental information regarding operational performance. In particular, we note that companies calculate stock-based compensation expense for the variety of award types that they employ using different valuation methodologies and subjective assumptions. These non-cash charges are not factored into our internal evaluation of non-GAAP net income (loss) as we believe their inclusion would hinder our ability to assess core operational performance; adjusted EBITDA and non-GAAP net income (loss) excludes any gain or loss on the extinguishment of debt because it is not reflective of ongoing operating results in the period, and the frequency and amount of such gains and losses vary; adjusted EBITDA and non-GAAP net income (loss) excludes a gain (loss) on insurance proceeds because it is not reflective of ongoing operating results in the period, and the frequency and amount of such gains and losses vary; adjusted EBITDA and non-GAAP net income (loss) excludes a gain (loss) on the revaluation of warrants because it is not reflective of ongoing operating results in the period, and hinders our ability to assess core operational performance; adjusted EBITDA and non-GAAP net income (loss) excludes a gain (loss) related to a derivative liability because it is not reflective of ongoing operating results in the period, and hinders our ability to assess core operational performance; adjusted EBITDA and non-GAAP net income (loss) excludes goodwill impairment charges as they do not reflect ongoing operating results in the period and hinders our ability to assess core operational performance; non-GAAP net income (loss) excludes acquisition-related costs including the amortization of acquired intangible assets (primarily consisting of acquired technology), the impairment of acquired intangible assets (if applicable), as well as third-party transaction costs incurred for legal and other professional services. These costs are not factored into our evaluation of potential acquisitions, or of our performance after completion of the acquisitions because these costs are not related to our core operating performance or reflective of ongoing operating results in the period, and the frequency and amount of such costs vary significantly based on the timing and magnitude of our acquisition transactions and the maturities of the businesses being acquired. Although we exclude the amortization of acquired intangible assets from our non-GAAP net income (loss), management believes that it is important for investors to understand that such intangible assets were recorded as part of purchase accounting and can contribute to revenue generation; non-GAAP net income (loss) excludes a gain on the sale and/or license of intellectual property. This gain is not related to our core operating performance or reflective of ongoing operating results in the period, and the frequency and amount of such gains are inconsistent; non-GAAP net income (loss) excludes non-cash interest expense as it is not related to our core operating performance or reflective of ongoing operating results in the period; non-GAAP net income (loss) includes income tax adjustments which reflect the current and deferred income tax expense (benefit) and the effect of non-GAAP adjustments; GAAP and non-GAAP net income (loss) per share includes the dilutive, tax effected cash interest expense associated with our 2025 convertible senior notes and Convertible Debentures in periods of net income, as if converted at the beginning of the period; and other companies may calculate these non-GAAP financial measures differently than we do, limiting their usefulness as comparative measures. GoPro, Inc.
Reconciliation of Preliminary GAAP to Non-GAAP Financial Measures
(unaudited)
Reconciliations of non-GAAP financial measures are set forth below:
Three months ended March 31,
(in thousands, except per share data)
2026
2025
GAAP net loss
$ (80,820)
$ (46,709)
Stock-based compensation:
Cost of revenue
144
248
Research and development
1,560
2,820
Sales and marketing
575
882
General and administrative
719
1,420
Total stock-based compensation
2,998
5,370
Acquisition-related costs:
Research and development
469
469
General and administrative
1
3
Total acquisition-related costs
470
472
Restructuring and other costs:
Cost of revenue
(15)
(13)
Research and development
(215)
591
Sales and marketing
(125)
385
General and administrative
(5)
1,143
Total restructuring and other costs
(360)
2,106
Non-cash interest expense
1,845
—
(Gain) loss on insurance recovery
—
(424)
Loss on extinguishment of debt
8,870
—
(Gain) loss on revaluation of warrants
(2,750)
—
(Gain) loss related to derivative liabilities
13,204
—
(Gain) loss on sale and/or license of intellectual property
(1,200)
—
Goodwill impairment
—
18,600
Income tax adjustments
67
1,141
Non-GAAP net loss
$ (57,676)
$ (19,444)
GAAP and non-GAAP shares for diluted net loss per share
A GoPro camera is seen in this illustration photo January 9, 2018. REUTERS/Thomas White/Illustration Purchase Licensing Rights, opens new tab
CompaniesMay 11 (Reuters) - Action camera maker GoPro (GPRO.O), opens new tab said on Monday that it intends to review a range of strategic options that could include a sale of the company or merger, sending its shares up more than 27% in after-hours trading.
This comes nearly a month after the company said it had engaged consulting firm Oliver Wyman to pursue new market opportunities for its technology within the defense and aerospace markets.
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The California-based company said since then it received several unsolicited strategic inquiries, and its board has authorized it to engage a financial advisor to support a review.
Separately on Monday, GoPro reported a wider first-quarter adjusted loss from a year ago and a decline in total revenue as hardware, subscription and service revenue fell in the quarter.
For the quarter ended March 31, it posted a loss of 35 cents per share, compared to a loss of 12 cents per share a year ago.
GoPro had a market capitalization of $224 million as of last close, according to data compiled by LSEG.
In February, GoPro appointed insider Brian Tratt as its chief financial officer replacing Brian McGee.
Reporting by Anshuman Tripathy in Bengaluru; Editing by Shailesh Kuber
Our Standards: The Thomson Reuters Trust Principles., opens new tab
GoPro Inc (NASDAQ:GPRO) shares are trading higher after the company reported first-quarter financial results and announced a strategic review on Monday after market close.
Insider Selling: MarketAxess (NASDAQ:MKTX) General Counsel Sells 100 Shares of StockMarketBeat
MarketAxess Holdings Inc. (NASDAQ:MKTX - Get Free Report) General Counsel Scott Pintoff sold 100 shares of the stock in a transaction dated Wednesday, June 10th. The stock was sold at an average price of $116.03, for a total transaction of $11,603.00. Following the transaction, the general counsel owned 11,786 shares in the company, valued at approximately $1,367,529.58. The trade was a 0.84% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink.
NASDAQ:MKTX
Read Insider Selling: MarketAxess (NASDAQ:MKTX) General Counsel Sells 100 Shares of Stock
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(Editor’s note: The future prices of benchmark tracking ETFs, and the headline, the lede and the economic were updated in the story.)
U.S. stock futures fell on Tuesday after Monday’s higher close. This followed President Donald Trump‘s sharp criticism of Iran’s latest response to a U.S. proposal aimed at ending the conflict, saying the ceasefire is now “on life support.”
“I would call it the weakest right now,” Trump said, adding he viewed Tehran’s demands as unacceptable.
On the economic front, inflation ran hotter than anticipated, with the April Consumer Price Index (CPI) rising 3.8% year-over-year, which surpassed the 3.7% median estimate by FactSet. Core CPI, which excludes volatile food and energy costs, climbed 2.8% over the last 12 months and 0.4% monthly.
Meanwhile, the NFIB Small Business Optimism Index edged up 0.1 points to a reading of 95.9 in April, though it remains below its 52-year historical average.
Meanwhile, the 10-year Treasury bond yielded 4.43%, and the two-year bond was at 3.97%. The CME Group's FedWatch tool‘s projections show markets pricing a 97.6% likelihood of the Federal Reserve leaving the current interest rates unchanged during June’s meeting.
IndexPerformance (+/-)Dow Jones-0.04%S&P 500-0.38%Nasdaq 100-0.73%Russell 2000-0.45%Stocks In FocusGitlab Gitlab Inc. (NASDAQ:GTLB) plunged 8.97% in premarket on Tuesday after it announced a reduction in workforce to realign its operating structure. Benzinga’s Edge Stock Rankings indicate that AEHL maintains a weak price trend in the medium and long terms but a strong trend in the short term. GoPro GoPro Inc. (NASDAQ:GPRO) shares jumped 5.30% as it reported better-than-expected first-quarter sales results and also announced the launch of a strategic review exploring the potential sale or merger. Benzinga’s Edge Stock Rankings indicate that GPRO maintains a strong price trend in the long, short, and medium terms. Zoominfo Technologies Zoominfo Technologies Inc. (NASDAQ:GTM) tumbled 32.46% despite beating estimates as cautious forward guidance influenced market sentiment. Benzinga’s Edge Stock Rankings indicate that GTM maintains a weak price trend in the medium and long terms but a strong trend in the short term, with a moderate growth score. Plug Power Plug Power Inc. (NASDAQ:PLUG) advanced 5.40% after posting its first-quarter results after Monday's closing bell, beating analyst estimates on the top and bottom lines. Benzinga’s Edge Stock Rankings indicate that PLUG maintains a strong price trend in the short, medium, and long terms. AST SpaceMobile Benzinga’s Edge Stock Rankings indicate that ASTS maintains a weak price trend in the medium and short terms but a strong trend in the long term. Cues From Last SessionMaterials, energy, and industrials equities posted the most significant gains on Monday, whereas communication services and consumer staples bucked the broader trend by finishing the session lower.
Insights From AnalystsLawrence Gillum anticipates significant economic shifts as the Federal Reserve likely transitions to the leadership of Kevin Warsh. Gillum expects Warsh to champion a smaller Fed balance sheet and reduced forward guidance.
While Gillum notes that U.S. debt levels are projected to soar—potentially climbing above 120% of GDP by 2027—he reassures investors that “the U.S. is not on the verge of a fiscal crisis.” Furthermore, Gillum believes “the odds of aggressive rate cuts under a Warsh chairmanship appear low.”
Regarding the stock market, Gillum warns that less Fed intervention will result in heightened volatility. He predicts that equity and credit markets could face “sharper repricing around data releases” as investors adjust to fewer explicit policy commitments.
Consequently, Gillum advises that a less accommodative central bank will force “greater price discovery in risk assets.” Summing up the unpredictability of this incoming policy regime, Gillum aptly quotes Mike Tyson: “Everyone has a plan until they get punched in the mouth.”
Upcoming Economic DataHere's what investors will be keeping an eye on Tuesday.
Commodities, Crypto, And Global Equity MarketsCrude oil futures were trading higher in the early New York session by 3.05% to hover around $101.06 per barrel.
Gold Spot US Dollar fell 0.76% to hover around $4,698.85 per ounce. Its last record high stood at $5,595.46 per ounce. The U.S. Dollar Index spot was 0.31% higher at the 98.2540 level.
Meanwhile, Bitcoin (CRYPTO: BTC) was trading 0.20% higher at $80,924.53 per coin, as per the last 24 hours.
Asian markets closed lower on Tuesday, except Japan's Nikkei 225 index. Australia's ASX 200, India’s Nifty 50, South Korea's Kospi, China’s CSI 300, and Hong Kong's Hang Seng indices fell. European markets were also lower in early trade.
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, /PRNewswire/ -- GoPro, Inc. ("GoPro" or the "Company") (NASDAQ: GPRO) today announced that it has retained Houlihan Lokey, Inc. ("Houlihan Lokey"), a leading global investment bank with strong ties into defense and consumer sectors, to serve as its financial advisor as the Company evaluates a potential sale and other strategic alternatives. This engagement follows GoPro's May 11 announcement that it has initiated a process to evaluate several unsolicited inbound strategic inquiries from parties across various sectors, including defense, consumer and financial.
"We believe GoPro has substantial unrecognized value that can be realized via a sale of the company or other strategic event, and given inbound interest since our announcement it seems others feel similarly," said Nicholas Woodman, GoPro's founder and CEO. "I fully support the effort to review a potential sale of the company to maximize shareholder value, and this process has the full support of GoPro's Board of Directors and management team. We are excited to work with the very experienced team at Houlihan Lokey."
GoPro and its Board of Directors has not set a timetable for the conclusion of its evaluation, nor has it made any decisions related to its review of any potential transactions at this time. GoPro does not intend to comment on its strategic review until it deems further disclosure is appropriate or necessary. There can be no assurances as to the outcome or timing of such review, or whether any particular transaction may be pursued or consummated.
Advisors
Houlihan Lokey is serving as financial advisor to GoPro. Fenwick & West is acting as legal advisor to the Company.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com.
GoPro, HERO, MAX, MISSION and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.
Note on Forward-looking Statements
This press release may contain projections or other forward-looking statements within the meaning Section 27A of the Private Securities Litigation Reform Act. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "plan" and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements in this press release may include, but are not limited to, statements related to the Company's exploration of a strategic review, the timing thereof and the outcome of the strategic review. These forward-looking statements are based on the Company's current expectations and inherently involve significant risks and uncertainties. The Company's actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties, which include, without limitation, the risk that the strategic review process will not result in the identification or consummation of a transaction on terms the Company or its shareholders find attractive or otherwise increase shareholder value. A further description of the risks and uncertainties relating to the business of the Company is contained in the Company's Annual Report on Form 10-K for the year ended December 31, 2025, filed with the Securities and Exchange Commission (the "SEC") on March 12, 2026, and as updated in filings with the SEC. These forward-looking statements speak only as of the date hereof or as of the date otherwise stated herein. The Company undertakes no duty or obligation to update any forward-looking statements contained herein as a result of new information, future events or changes in its expectations.
GoPro, Inc. continues to face persistent revenue declines and margin pressure, with Q1 revenue down 26% and gross margin at a weak 4.3%. GPRO's recent cost-cutting efforts have not offset falling sales; adjusted EBITDA remains negative, and cash burn persists despite operating cost reductions. Strategic alternatives are now being pursued, including a potential sale, as the board and CEO acknowledge the brand's remaining value amid ongoing business contraction.
MISSION 1, MISSION 1 PRO, and MISSION 1 PRO Grip Edition Deliver Category-Leading Image Quality, Runtime, and Thermal Performance with a New 50MP 1" Sensor, GP3 Processor, and Up To 8K60 / 4K240 Video
A Full Ecosystem of Made-for-MISSION 1 Mounts and Accessories – Including the Point-and-Shoot Grip, M-Series ND Filters, Enduro 2 Battery, Protective Housing, and More – Is Also Available for Pre-Order
Watch the Cinematic MISSION 1 Series Launch Film On GoPro's YouTube Channel, Shot 100% On the New MISSION 1 Series Cameras
, /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ: GPRO) announced that several products from its new suite of MISSION 1 Series cameras, mounts, and accessories are now available for pre-order on GoPro.com. Watch the cinematic MISSION 1 Series launch film on GoPro's YouTube channel, shot 100% on the new MISSION 1 Series cameras.
Welcome to a New Generation of GoPro | MISSION 1 Series
The new MISSION 1 Series from GoPro The MISSION 1 Series are the world's smallest, lightest, and most rugged 8K and 4K Open Gate cinema cameras. Featuring a new 50MP 1" sensor and GoPro's new, ultra-efficient GP3 processor, the MISSION 1 Series cameras deliver category-leading resolutions, frame rates, runtimes and thermal performance for mission-critical reliability in even the most demanding environments. Made for the Pursuit—the MISSION 1 Series is designed from the ground up to meet the needs of today's demanding filmmakers and creators.
The following MISSION 1 Series cameras are available for pre-order today:
MISSION 1 PRO: The flagship. Featuring a new, cutting-edge 50MP 1" sensor, incredible low-light performance, 8K60 / 4K240 / 1080p960 16:9 video capture, 8K30 and 4K120 Open Gate 4:3 video capture, 50MP RAW photo capture, all powered by a new, ultra-power-efficient GP3 processor that enables category-leading image quality, battery life and thermal performance for mission-critical reliability in extreme use cases. MISSION 1 PRO is $699.99 MSRP and $599.99 at GoPro.com for existing GoPro subscribers. Shipping of pre-orders and global on-shelf availability at retail stores will begin May 28th. There will be a variety of activity-specific bundles available exclusively on GoPro.com starting May 28th.
MISSION 1 PRO Grip Edition: The flagship camera bundled with an innovative versatile grip that transforms the camera into an even more rugged, ultra-capable feeling point-and-shoot camera designed for run-and-gun style capture. The grip functions as a 2-in-1 solution—as a lightweight, ergonomic grip for easy, one-handed on-the-move shots, or as a rugged, mountable metal cage for added protection with the option to mount vertically. Added features include cold shoe mounts, 1/4-20 and magnetic latch mounting. Perfect for street photography, cinematography, travel and everyday convenience. MISSION 1 PRO Grip Edition is $779.99 MSRP and $679.99 at GoPro.com for existing GoPro subscribers1. Shipping of pre-orders and global on-shelf availability at retail stores will begin May 28th.
MISSION 1: The same as the flagship in every way but limited to 4K120 Open Gate video capture and 8K30, 4K120, 1080p240 16:9 video capture. 50MP photo capture is the same as in the flagship model. MISSION 1 is perfect for the creator who doesn't require the higher Open Gate resolutions and category-leading frame rates of the flagship model but still wants the outstanding low-light and image quality benefits of the new 50MP 1" sensor and ultra-power-efficient GP3 processor. MISSION 1 is $599.99 MSRP and $499.99 at GoPro.com for existing GoPro subscribers. Shipping of pre-orders and global on-shelf availability at retail stores will begin May 28th.
In addition, a full suite of made-for-MISSION 1 Series accessories and mounts are available for pre-order today:
Point-and-Shoot Grip: Transform your GoPro into an ultra-capable point-and-shoot camera with this ergonomic, lightweight grip. Perfect for street, travel, and urban shooting, the grip's versatile design features cold shoe mounts for lights and mics, a 1/4-20 thread for tripods, vertical mounting and pass-through access to the camera's integrated fingers and magnetic mounting system. For added flexibility, the grip converts into a rugged metal cage for your camera, providing added durability and vertical mounting versatility. Point-and-Shoot Grip is available for pre-order today for $99.99 on GoPro.com and on-shelf at retail stores May 28th.
Enduro 2 Battery: The 2150mAh Enduro 2 Battery delivers longer runtimes, fast-charging and a wider range of thermal performance compared to previous GoPro batteries. You'll get up to 5+ hours of recording at 1080p301 and 3+ hours of recording at 4K30 on a single charge. It's also compatible with HERO13 Black. The MISSION 1 Series cameras can also work with the original HERO13 Black Enduro battery (albeit for shorter runtimes).2 Enduro 2 Battery is available for pre-order today for $34.99 on GoPro.com and on-shelf at retail stores May 28th.
Dual Battery Charger for Enduro 2: The fastest way to charge your MISSION 1 Series Enduro 2 camera batteries. You can get two Enduro 2 batteries from 0% to 80% in just 48 minutes, or a single battery to 80% in only 21 minutes.3 Charge two batteries at once and easily check battery levels and charging status, even when the charger is unplugged. Comes with a high-performance Enduro 2 battery and is compatible with HERO13 Black Enduro Batteries. Dual Battery Charger for Enduro 2 is available for pre-order today for $79.99 on GoPro.com and on-shelf at retail stores May 28th.
M-Series ND Filters: The ND Filter 4-Pack (ND8, ND16, ND32, ND64) delivers cinematic motion blur and exposure control for MISSION 1 PRO and MISSION 1. The MISSION 1 Series cameras auto-detect which filter you're using and auto-adjust the shutter speed for the desired blur and exposure effect. You can also manually control motion blur and exposure. M-Series ND Filters are available for pre-order today for $99.99 on GoPro.com and on-shelf at retail stores May 28th.
Protective Housing: When your mission calls for it, the protective housing will keep your MISSION 1 or MISSION 1 PRO camera waterproof down to 196ft (60m). The built-in mounting fingers allow you to capture content both horizontally and vertically. MISSION 1 and MISSION 1 PRO are waterproof to 66ft (20m) without a housing. Protective Housing for MISSION 1 PRO and MISSION 1 is available for pre-order today for $59.99 on GoPro.com and on-shelf at retail stores May 28th.
Light Mod 2: Add compact yet powerful LED lighting to your adventure or studio setup with Light Mod 2's 200 lumen brightness, 33% increased battery capacity, and up to 100% longer runtimes4. Light Mod 2 includes an optimized diffuser design and versatile mounting for cold-shoe integration on Media Mod and Point-and-Shoot Grip or standalone light use. Light Mod 2 is available for pre-order today for $59.99 on GoPro.com and on-shelf at retail stores May 28th.
Reserve your new MISSION 1, MISSION 1 PRO, MISSION 1 PRO Grip Edition, and MISSION 1 Series accessories now and be among the first to get hands on the world's smallest, lightest and most durable high resolution, high frame rate cinematic camera system.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com.
GoPro, MISSION, HERO, MAX and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.
Note on Forward-looking Statements
This press release may contain projections or other forward-looking statements within the meaning Section 27A of the Private Securities Litigation Reform Act. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "plan" and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements in this press release may include, but are not limited to, statements related to the Company's MISSION 1 Series product launch, pre-order and shipping timelines, global retail availability, product performance and specifications, pricing and subscriber pricing, and promotional offers. These forward-looking statements are based on the Company's current expectations and inherently involve significant risks and uncertainties. The Company's actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties, which include, without limitation, risks related to product launch timing and execution, supply chain and manufacturing disruptions, consumer demand and market acceptance, competition, the ability to manage product introductions, transitions, and pricing, and the ability to successfully enter and compete in professional and premium camera segments. A further description of the risks and uncertainties relating to the business of the Company is contained in the Company's Annual Report on Form 10-K for the year ended December 31, 2025, filed with the Securities and Exchange Commission (the "SEC") on March 12, 2026, and as updated in filings with the SEC including the Quarterly Report on Form 10-Q for the quarter ended March 31, 2026. These forward-looking statements speak only as of the date hereof or as of the date otherwise stated herein. The Company undertakes no duty or obligation to update any forward-looking statements contained herein as a result of new information, future events or changes in its expectations.
1 In Endurance Mode
2 Though Enduro for HERO13 Black batteries are compatible with MISSION 1 PRO, they will not give you the extended runtimes and fast-charging capabilities of Enduro 2 for MISSION 1 PRO batteries. Only authentic HERO13 Black Enduro batteries are compatible.
3 GoPro recommends using a 27 watt or higher USB-C adapter featuring PPS for optimal charging performance.
4 Measured in Level 3 Brightness Mode. Battery life may vary based on usage and other external conditions.
, /PRNewswire/ -- GoPro, Inc. (NASDAQ: GPRO) and Dive with Buddy, Inc. today announced the launch of GoPro Escapes—a new collection of exclusive, creator-led group dive travel experiences now available for online booking at BookWithBuddy.com and on the Buddy mobile app.
GoPro Escapes—a new collection of exclusive, creator-led group dive travel experiences now available for online booking.
Shot on GoPro’s new MISSION 1 Series. GoPro Escapes are curated multi-day dive trips hosted by GoPro Athletes, underwater storytellers, and professional dive guides in top global destinations chosen for marine life, visibility, and adventure. Each escape offers small-group experiences of 10–40 guests, with comprehensive packages covering accommodations, guided dives, workshops, and the signature GoPro experience.
The launch marks the next chapter of GoPro Escapes, bringing together world-class diving, storytelling, and adventure travel in one centralized destination. Through Dive with Buddy, the global dive community can now discover and reserve official GoPro Escapes experiences—from liveaboards in remote destinations to curated dive expeditions designed for creators and explorers.
The first wave of GoPro Escapes launches across the Americas and Asia-Pacific, with trips expected in Cozumel, Hawaii, Fiji, Raja Ampat, the Maldives, Malaysia, and other premier dive destinations throughout 2026.
Whether participants are divers, creators, or adventurers looking to capture unforgettable underwater moments, GoPro Escapes are now easier to find and book than ever before. Divers can browse every upcoming GoPro Escape on a dedicated landing page at BookWithBuddy.com, or discover and book them through the Buddy app—where they can also find other dive trips, tours, and courses, and connect with fellow dive buddies worldwide.
"GoPro Escapes bring together adventure, creativity, and community in some of the most incredible underwater locations in the world. Partnering with Dive with Buddy gives our global dive community a simple, dedicated place to discover these experiences, connect with one another, and turn their dives into powerful stories," said Rick Loughery, GoPro's SVP of Global Marketing and Digital Commerce.
All GoPro Escapes live at bookwithbuddy.com/gopro-escapes. Dive shops and operators—including existing GoPro retailers—can now list their multi-day trips as GoPro Escapes by registering at business.bookwithbuddy.com/register. Once approved by GoPro, operators can publish GoPro Escapes with branded booking pages on Buddy's platform.
GoPro Escapes was created to unite diving, storytelling, and adventure travel. Each experience gives participants the opportunity to explore extraordinary underwater destinations while learning how to capture their dives using GoPro cameras.
Together, GoPro and Dive with Buddy are combining storytelling, adventure, and community into a dedicated platform built for divers worldwide. Each GoPro Escapes experience is built around three core pillars:
Adventure: Explore some of the most extraordinary underwater environments on the planet. Storytelling: Learn how to capture cinematic underwater footage using GoPro cameras, mounts, and creative techniques. Community: Dive alongside creators, explorers, and storytellers who share a passion for the ocean. "At Buddy, we want to offer our community a variety of curated trips and experiences where they can meet new buddies and share their love for the ocean. GoPro was the perfect partner for that—they bring the same passion for adventure and storytelling that our community lives and breathes," said Alexis Jabbour, CEO and Founder of Dive with Buddy. "For divers, this means you can discover and book incredible GoPro-curated trips in one place. For dive shops, this is a new way to grow your business with the backing of one of the most recognized brands in adventure."
Explore upcoming trips, discover new destinations, and reserve your place on the next adventure here.
See GoPro at the 2026 SCUBA SHOW
Visit GoPro at the 2026 SCUBA SHOW in Long Beach, California, May 30–31 at stand #158, where attendees can get hands-on with cameras from GoPro's new MISSION 1 Series product line. GoPro will also take the stage for two seminars, "Beneath the Surface: A first look at the next evolution of GoPro," showcasing the next generation of GoPro underwater capture—featuring new camera technology, powerful tools, and diver-focused techniques, plus GoPro PADI Distinctive Specialty courses that help elevate how divers shoot, edit, and tell their stories.
About GoPro Escapes
GoPro Escapes are exclusive group experiences featuring creator-led adventures hosted by GoPro Athletes and pro guides, bucket-list destinations chosen for marine life and adventure, underwater filming workshops and content creation opportunities, and small groups designed for connection and shared ocean experiences.
About Dive with Buddy
Dive with Buddy is the community app and real-time booking marketplace for the water adventure industry. Through BookWithBuddy.com and the Buddy app, divers and ocean lovers discover, connect, and book experiences from dive shops and marine tourism operators worldwide. In the Buddy app, you can book trips, tours, and courses — and meet new dive buddies in your local area or when planning trips around the world. Learn more at bookwithbuddy.com and divewithbuddy.com.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com.
GoPro, HERO, MAX, MISSION and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.
MISSION 1, MISSION 1 PRO, and MISSION 1 PRO Grip Edition — the World's Smallest, Lightest, and Most Rugged 8K and 4K Open Gate Cinema Cameras — Are Available Now; Ecosystem of Made-for-MISSION 1 Mounts and Accessories Also Available Now
, /PRNewswire/ -- Today, GoPro, Inc. (NASDAQ: GPRO) announced that its new MISSION 1 Series cameras, mounts, and accessories are now available on retail shelves around the world and for purchase online at GoPro.com. Watch the cinematic MISSION 1 Series launch film on GoPro's YouTube channel, shot 100% on the new MISSION 1 Series cameras.
This is GoPro MISSION 1 PRO
Welcome to a New Generation of GoPro | MISSION 1 Series The MISSION 1 Series are the world's smallest, lightest, and most rugged 8K and 4K Open Gate cinema cameras. Featuring a new 50MP 1" sensor and GoPro's new, ultra-efficient GP3 processor, the MISSION 1 Series cameras deliver category-leading resolutions, frame rates, runtimes and thermal performance for mission-critical reliability in even the most demanding environments.
The following MISSION 1 Series cameras are available now at GoPro.com and at GoPro retailers around the world:
MISSION 1 PRO: The flagship. Featuring a new, cutting-edge 50MP 1" sensor, incredible low-light performance, 8K60 / 4K240 / 1080p960 16:9 video capture, 8K30 and 4K120 Open Gate 4:3 video capture, 50MP RAW photo capture, all powered by a new, ultra-power-efficient GP3 processor that enables category-leading image quality, battery life and thermal performance for mission-critical reliability in extreme use cases. MISSION 1 PRO is $699.99 MSRP and $599.99 at GoPro.com for existing GoPro Subscribers.1 MISSION 1 PRO is available now at GoPro.com and at GoPro retailers around the world. A variety of activity-specific bundles are available exclusively on GoPro.com.
MISSION 1 PRO Grip Edition: The flagship camera bundled with an innovative versatile grip that transforms the camera into an even more rugged, ultra-capable point-and-shoot camera designed for run-and-gun style capture. The grip functions as a 2-in-1 solution—as a lightweight, ergonomic grip for easy, one-handed on-the-move shots, or as a rugged, mountable metal cage for added protection with the option to mount vertically. Added features include cold shoe mounts, 1/4-20 and magnetic latch mounting. Perfect for street photography, cinematography, travel and everyday convenience. MISSION 1 PRO Grip Edition is $779.99 MSRP and $679.99 at GoPro.com for existing GoPro Subscribers.1 MISSION 1 PRO Grip Edition is available now at GoPro.com and at GoPro retailers around the world.
MISSION 1: The same as the flagship in every way but limited to 4K120 Open Gate video capture and 8K30, 4K120, 1080p240 16:9 video capture. 50MP photo capture is the same as in the flagship model. MISSION 1 is perfect for the creator who doesn't require the higher Open Gate resolutions and category-leading frame rates of the flagship model but still wants the outstanding low-light and image quality benefits of the new 50MP 1" sensor and ultra-power-efficient GP3 processor. MISSION 1 is $599.99 MSRP and $499.99 at GoPro.com for existing GoPro Subscribers.1 MISSION 1 is available now at GoPro.com and at GoPro retailers around the world.
MISSION 1 Series Accessories — Available Now
A full suite of made-for-MISSION 1 Series mounts and accessories is also available now at GoPro.com and GoPro retailers globally:
Point-and-Shoot Grip: Transform your GoPro into an ultra-capable point-and-shoot camera with this ergonomic, lightweight grip. Perfect for street, travel, and urban shooting, the grip's versatile design features cold shoe mounts for lights and mics, a 1/4-20 thread for tripods, vertical mounting and pass-through access to the camera's integrated fingers and magnetic mounting system. For added flexibility, the grip converts into a rugged metal cage for your camera, providing added durability and vertical mounting versatility. Point-and-Shoot Grip is available now for $99.99 at GoPro.com and at GoPro retailers around the world.
Enduro 2 Battery: The 2150mAh Enduro 2 Battery delivers longer runtimes, fast-charging and a wider range of thermal performance compared to previous GoPro batteries. You'll get up to 5+ hours of recording at 1080p302 and 3+ hours of recording at 4K30 on a single charge. It's also compatible with HERO13 Black. Enduro 2 Battery is available now for $34.99 at GoPro.com and at GoPro retailers around the world.
Dual Battery Charger for Enduro 2: The fastest way to charge your MISSION 1 Series Enduro 2 camera batteries. Get two Enduro 2 batteries from 0% to 80% in just 48 minutes, or a single battery to 80% in only 21 minutes.3 Charge two batteries at once and easily check battery levels and charging status, even when the charger is unplugged. Comes with a high-performance Enduro 2 battery and is compatible with HERO13 Black Enduro Batteries. Dual Battery Charger for Enduro 2 is available now for $79.99 at GoPro.com and at GoPro retailers around the world.
M-Series ND Filters: The ND Filter 4-Pack (ND8, ND16, ND32, ND64) delivers cinematic motion blur and exposure control for MISSION 1 PRO and MISSION 1. The MISSION 1 Series cameras auto-detect which filter you're using and auto-adjust the shutter speed for the desired blur and exposure effect. You can also manually control motion blur and exposure. M-Series ND Filters are available now for $99.99 at GoPro.com and at GoPro retailers around the world.
Protective Housing: When your mission calls for it, the Protective Housing will keep your MISSION 1 or MISSION 1 PRO camera waterproof down to 196ft (60m). The built-in mounting fingers allow you to capture content both horizontally and vertically. MISSION 1 and MISSION 1 PRO are waterproof to 66ft (20m) without a housing. Protective Housing for MISSION 1 PRO and MISSION 1 is available now for $59.99 at GoPro.com and at GoPro retailers around the world.
Light Mod 2: Add compact yet powerful LED lighting to your adventure or studio setup with Light Mod 2's 200 lumen brightness, 33% increased battery capacity, and up to 100% longer runtimes.4 Light Mod 2 includes an optimized diffuser design and versatile mounting for cold-shoe integration on Media Mod (available July 2026) and Point-and-Shoot Grip or standalone light use. Light Mod 2 is available now for $59.99 at GoPro.com and at GoPro retailers around the world.
MISSION 1 PRO ($699.99), MISSION 1 PRO Grip Edition ($779.99), and MISSION 1 ($599.99) are available now at GoPro.com and from GoPro retailers around the world. GoPro Subscribers can purchase MISSION 1 PRO and MISSION 1 PRO Grip Edition for $599.99 and $679.99, respectively, and MISSION 1 for $499.99 at GoPro.com.
Activity-specific bundles are available exclusively on GoPro.com. MISSION 1 PRO ILS, MISSION 1 PRO Creator Edition, and MISSION 1 PRO Ultimate Creator Edition will be available beginning Q3 2026.
GoPro is partnering with PolarPro to deliver a series of lens diopters that will improve focus at closer distances. Sign up to be notified of availability at GoPro.com. Learn more about the MISSION 1 Series on GoPro's blog, The Current.
1 $100 off is available to yearly subscribers only upon subscription renewal.
2 In Endurance Mode.
3 GoPro recommends using a 27 watt or higher USB-C adapter featuring PPS for optimal charging performance.
4 Measured in Level 3 Brightness Mode. Battery life may vary based on usage and other external conditions.
About GoPro, Inc. (NASDAQ: GPRO)
GoPro helps the world capture and share itself in immersive and exciting ways.
Connect with GoPro on Instagram, YouTube, TikTok, Facebook, X, LinkedIn, and GoPro's blog, The Current. Members of the press can access official logos and imagery on our press portal. For more information, visit GoPro.com.
GoPro, HERO, MAX, MISSION and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries. Other trademarks are the property of their respective owners.
Note on Forward-looking Statements
This press release may contain projections or other forward-looking statements within the meaning Section 27A of the Private Securities Litigation Reform Act. Words such as "anticipate," "believe," "estimate," "expect," "intend," "should," "will," "plan" and variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements in this press release may include, but are not limited to, statements related to the Company's MISSION 1 Series product launch, global retail availability, product performance and specifications, pricing and subscriber pricing, promotional offers, accessory ecosystem rollout and availability timing, and third-party partnership developments.
These forward-looking statements are based on the Company's current expectations and inherently involve significant risks and uncertainties. The Company's actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties, which include, without limitation, risks related to product launch timing and execution, supply chain and manufacturing disruptions, consumer demand and market acceptance, competition, the ability to manage product introductions, transitions, and pricing, and the ability to successfully enter and compete in professional and premium camera segments. A further description of the risks and uncertainties relating to the business of the Company is contained in the Company's Annual Report on Form 10-K for the year ended December 31, 2025, filed with the Securities and Exchange Commission (the "SEC") on March 12, 2026, and as updated in filings with the SEC including the Quarterly Report on Form 10-Q for the quarter ended March 31, 2026. These forward-looking statements speak only as of the date hereof or as of the date otherwise stated herein. The Company undertakes no duty or obligation to update any forward-looking statements contained herein as a result of new information, future events or changes in its expectations.
