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FuboTV (NYSE: FUBO) shares climbed about 11% after the company appointed former Disney+ president Alisa Bowen as its new chief executive officer, replacing co-founder David Gandler.

The company announced that Bowen assumed the role on July 10, bringing nearly three decades of experience across media, digital products and operations.

She spent almost 10 years at The Walt Disney Company, where she most recently served as president of Disney+ and helped lead the expansion of Disney’s streaming businesses, including Disney+, Hulu and ESPN+.

Before joining Disney, Bowen held leadership roles at News Corporation, Dow Jones and Thomson Reuters.

Fubo chairman Andy Bird said that Bowen’s appointment comes at a key point for the company following its combination with Hulu + Live TV last year. He highlighted her experience building streaming platforms and driving subscriber growth and profitability.

“Alisa is a proven operator who brings nearly 30 years of product, digital and operational experience, including leadership across Disney+, Hulu and ESPN+,” Bird said.

“She has an established track record of driving global subscriber growth and profitability, and we look forward to benefiting from her experience and expertise as Fubo enters its next chapter.”

Bowen said that she intends to focus on expanding Fubo’s strategy across sports, news and entertainment while accelerating growth and profitability.

Gandler, who co-founded Fubo and led the company for 11 years, resigned from the board and will not stand for re-election at the company’s annual meeting on July 28.

The leadership transition follows Fubo’s integration with Hulu + Live TV, a move that expanded the company’s streaming offering and strengthened its relationship with Disney’s content ecosystem.