Shares of the software company Figma (FIG +4.20%) tumbled 16.5% this week, according to data provided by S&P Global Market Intelligence, as investors continue to worry that artificial intelligence companies will disrupt software stocks.
Figma reports its second-quarter results early next month, and investors don't appear eager to wait around and find out how the company is navigating the increasingly complex AI software space.
Image source: Getty Images.
No room for error It's not uncommon for some shareholders to sell ahead of an earnings report if they're concerned about an unusually poor quarter or the overall direction of the company.
In Figma's case, the company's shares are trading at a premium compared to the broader tech sector, leaving little room for error in the quarterly results. Figma stock has a forward price-to-earnings (P/E) ratio of 158, which is quite a premium when shareholders are already worried that AI could replace some of the company's services.
There's no question that AI is becoming more capable, with news surfacing this week that an unreleased OpenAI ChatGPT model went rogue during a cybersecurity test and hacked another website to try to find answers to the test. Even though Figma isn't a cybersecurity company, the incident underscores that AI models are far more sophisticated than many software companies' services.
Figma is showing signs of life, however, even if its falling stock price doesn't reflect that. First-quarter revenue rose 46% from the year-ago quarter to $333.4 million, net dollar retention was 139%, and Figma management raised the company's full-year guidance to more than $1.4 billion -- a 35% increase year-over-year.
Still, it clearly hasn't been enough to ease investors' concerns. Anthropic launched Claude Design at the end of April, and it directly competes with Figma's platform. The sell-off this week shows that shareholders aren't yet confident that Figma can outlast its AI rivals.
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More insight is coming If you're trying to decide whether to buy shares of Figma right now, it's probably best to wait until after the company's second-quarter results are released on Aug. 5.
Personally, I'd probably wait a few quarters before considering buying shares, to see how well the company adapts to its new competition and if it can continue retaining customers -- and adding new ones -- amid the rollout of Anthropic's Claude Design.
At this point, Figma will have to report some very impressive results to ease investor fears.
Amova Asset Management Americas Inc. increased its stake in Figma, Inc. (NYSE:FIG – Free Report) by 641.4% during the first quarter, according to its most recent filing with the Securities & Exchange Commission. The fund owned 1,467,887 shares of the company’s stock after acquiring an additional 1,269,900 shares during the quarter. Amova Asset Management Americas Inc. owned approximately 0.33% of Figma worth $31,031,000 at the end of the most recent quarter.
Other institutional investors and hedge funds also recently modified their holdings of the company. Parallel Advisors LLC lifted its holdings in shares of Figma by 3,890.0% during the first quarter. Parallel Advisors LLC now owns 1,197 shares of the company’s stock valued at $25,000 after purchasing an additional 1,167 shares during the last quarter. NewEdge Advisors LLC acquired a new stake in Figma during the 3rd quarter worth about $26,000. DV Equities LLC acquired a new stake in Figma during the 4th quarter worth about $26,000. Concord Wealth Partners lifted its stake in Figma by 1,446.8% during the fourth quarter. Concord Wealth Partners now owns 727 shares of the company’s stock valued at $27,000 after buying an additional 680 shares in the last quarter. Finally, Harbour Investments Inc. boosted its holdings in shares of Figma by 1,568.2% in the fourth quarter. Harbour Investments Inc. now owns 734 shares of the company’s stock worth $27,000 after buying an additional 690 shares during the period.
Figma Trading Up 0.5% FIG opened at $24.06 on Tuesday. The stock has a fifty day moving average price of $21.28 and a 200 day moving average price of $23.85. Figma, Inc. has a 1 year low of $16.60 and a 1 year high of $142.92. The stock has a market cap of $10.72 billion and a price-to-earnings ratio of -7.02.
Figma (NYSE:FIG – Get Free Report) last issued its earnings results on Thursday, May 14th. The company reported $0.10 earnings per share for the quarter, topping the consensus estimate of ($0.17) by $0.27. The company had revenue of $333.44 million for the quarter. Figma had a negative return on equity of 98.51% and a negative net margin of 123.83%.The firm’s quarterly revenue was up 46.1% on a year-over-year basis. As a group, sell-side analysts forecast that Figma, Inc. will post -0.79 earnings per share for the current fiscal year.
Insider Transactions at Figma In other Figma news, CFO Praveer Melwani sold 30,460 shares of the business’s stock in a transaction that occurred on Monday, July 6th. The shares were sold at an average price of $20.48, for a total value of $623,820.80. Following the completion of the sale, the chief financial officer directly owned 1,711,526 shares of the company’s stock, valued at $35,052,052.48. The trade was a 1.75% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Dylan Field sold 174,430 shares of the firm’s stock in a transaction on Friday, May 29th. The shares were sold at an average price of $25.02, for a total transaction of $4,364,238.60. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders sold 733,309 shares of company stock valued at $17,824,756. Insiders own 32.26% of the company’s stock.
Analysts Set New Price Targets A number of equities research analysts have recently issued reports on FIG shares. Wells Fargo & Company cut their price target on shares of Figma from $42.00 to $36.00 and set an “overweight” rating on the stock in a report on Friday, June 26th. Piper Sandler reissued an “overweight” rating and set a $30.00 target price on shares of Figma in a research note on Thursday, June 25th. Stifel Nicolaus set a $25.00 target price on Figma in a report on Friday, May 15th. BTIG Research began coverage on Figma in a research note on Monday, April 13th. They issued a “neutral” rating for the company. Finally, Oppenheimer restated a “market perform” rating on shares of Figma in a report on Thursday, June 25th. Five analysts have rated the stock with a Buy rating, ten have assigned a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat, the stock currently has a consensus rating of “Hold” and a consensus price target of $32.67.
Read Our Latest Stock Report on Figma
Figma Profile (Free Report)
Figma is a San Francisco–based software company that offers a web-based platform for interface design, prototyping and collaboration. Its flagship product, Figma, enables teams to create and refine user interfaces, vector graphics and design systems directly in a browser, eliminating the need for local installations. The platform’s real-time collaboration features allow multiple stakeholders—designers, developers and product managers—to edit and comment simultaneously, streamlining workflows and reducing version control issues.
In addition to its core design tool, Figma provides FigJam, a digital whiteboarding solution that facilitates brainstorming sessions, wireframing and diagramming.
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Figma (NYSE:FIG) has whipsawed from post-listing euphoria into a brutal reset. After a punishing drawdown, the setup is more interesting than the recent price action suggests. Our analysis points to meaningful upside from current levels, driven by 46% top-line growth, a rebuilt valuation, and consensus quietly settled around a target well above the current price.
The 24/7 Wall St. price target for Figma is $30.56 over the next 12 months, implying 30.04% upside from the recent close of $23.50. Our recommendation is buy, with medium confidence.
24/7 Wall St. Price Target Summary Metric Value Current Price $23.50 24/7 Wall St. Price Target $30.56 Upside 30.04% Recommendation BUY Confidence Level Medium (approximately 60%) From a $50 Billion Wipeout to a Cautious Comeback Figma is down 79.65% over the past year and 37.12% year to date, having collapsed from a 52-week high of $142.92 to a low of $16.60. Shares are up 26.96% in the past month and 8.44% in the past week.
The turn is grounded in fundamentals. Q1 2026 revenue hit $333.44 million, growing 46% year over year, with a GAAP net loss of $142.4 million largely from stock-based compensation. CEO Dylan Field sold 174,430 shares on May 29, 2026 under a pre-arranged 10b5-1 plan. The next earnings report lands August 5, 2026.
Why Bulls See a Path to $40+ The bull case rests on hypergrowth, category dominance, and AI leverage. Revenue growing 46% nearly doubles what mature design software peers deliver. J.P. Morgan and RBC hold $28 price targets, while Piper Sandler projects profitability by year-end 2026.
If Figma monetizes AI-native design tools and paid subscribers expand, a bull scenario multiple of 13x forward sales supports $40 or higher.
The Risks Worth Watching Figma trades at 10.76x sales while losing money, and its EV/EBITDA of 441x is not a real multiple. Insider sales from the CEO, CFO, CRO, and CTO between May and June signal capped near-term enthusiasm.
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Bulls counter that these were pre-arranged 10b5-1 sales, and stock-based comp drove the GAAP loss. A downside scenario with multiple compression to 6x sales points to roughly $15.
How Figma Compares to Adobe and Autodesk Adobe (NASDAQ:ADBE | ADBE Price Prediction) is the direct incumbent in creative software. Adobe posted Q2 FY26 revenue of $6.62 billion growing 13% with non-GAAP EPS of $5.96, and trades at roughly 3.4x forward sales. Figma grows more than three times faster but at three times the sales multiple, making our target reasonable rather than aggressive.
Autodesk (NASDAQ:ADSK) is the design-and-make comparable. Autodesk posted Q1 FY27 revenue of $1.93 billion up 18.4% at roughly 5.4x forward sales. Figma’s premium over Autodesk is justified by the growth gap but leaves less room for execution error.
Company Revenue Growth P/S (approx.) Figma 46% 10.76x Adobe 13% 3.4x Autodesk 18% 5.4x Figma Price Prediction 2026-2030 The 24/7 Wall St. price target of $30.56 implies buy with medium confidence. Growth, sentiment recovery, and consensus anchor the upside.
I’d be a buyer if the August 5 earnings report confirms revenue growth staying above 40% and paid subscriber momentum continues. I’d stay on the sidelines if Figma guides down or gross margin compresses. The risk-reward tilts constructive.
Year 24/7 Wall St. Price Target 2026 $30.56 2027 $38.00 2028 $46.00 2029 $54.00 2030 $62.00 These projections assume Figma sustains 25% to 35% annual revenue growth and reaches GAAP profitability by 2027. Significant upside or downside could result from AI-driven design disruption or aggressive competition from Adobe and Canva.
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SAN FRANCISCO--(BUSINESS WIRE)--Figma, Inc. (NYSE: FIG), a leading design and product development platform, today announced that it will release its second quarter 2026 financial results after the U.S. financial markets close on Wednesday, August 5, 2026. Figma will host a conference call to discuss its results and guidance at 2 p.m. PT / 5 p.m. ET the same day.Access to the live webcast of the call and related earnings materials will be available through the Investor Relations page on Figma's w.
Figma stock has staged a modest comeback in the past few days, moving from a record low of $16.80 to the current $23.65.
This rebound may continue in the coming weeks after the stock formed a double-bottom pattern and as its earnings report looms.
The daily chart shows that Figma’s tide is turning after months of falling. It formed a double-bottom pattern at $16.80, its lowest level in April and June this year. Its neckline was at $27.80, its highest point on June 1 this year.
The stock has now moved above the 50-day Exponential Moving Average (EMA), while the Relative Strength Index (RSI) has jumped to 61 from the year-to-date low of 17.83.
Therefore, the stock will likely continue rising in the near term, potentially to the key resistance at $27.80.
A move above that level will point to more gains, potentially to the Ultimate Resistance of the Murrey Math Lines of $31.25, which is about 35% above the current level.
Figma Inc. stock chart | Source: TradingView
Figma is a top player in the software industry, where it offers a platform that simplifies how companies design. It is used widely by companies of all sizes, including giants like Google, Airbnb, Atlassian, Microsoft, GitHub, and Duolingo.
Its stock initially jumped after its IPO last year and then started a strong downward trend, reaching a record low this year.
This retreat happened as investors dumped software companies in a process that has become known as the SaaSApocalypse. Other top software companies like Atlassian, Adobe, Autodesk, and ServiceNow have plunged.
In reality, however, Figma’s business has continued to grow as more companies have embraced its solution.
Its last financial results showed that its revenue jumped by 46% in Q1 to $333.4 million, higher than its previous guidance.
The company’s results showed that its business continued to attract clients despite the AI disruption. The number of companies paying over $10,000 jumped to 15,218 from 11,107 in the same period last year.
Those paying $100,000 and above jumped to 1,525 from 1,031. Notably, the company received an order from one hyperscaler that added 35,000 paid seats during the quarter.
Instead of being disrupted by AI, the company is using this technology to improve and monetize its solution. For example, it started to implement AI credit limits for all its customers in March, without experiencing any significant churn.
The management team expects that the upcoming earnings report will show that its business continued growing in Q2.
Its guidance is that its revenue will be between $348 million and $350 million, up by 40% YoY.
It expects its annual revenue to be between $1.422 billion and $1.428 billion, representing a 35% YoY growth. The real figure will likely be higher than that, as the management tends to be highly conservative.
Most analysts have a price target that is higher than the current one. Bank of America analysts have a target of $30, while Wells Fargo’s Michael Turrin has a target of $36.
Piper Sandler, Citigroup, and JPMorgan analysts have targets of above $30.
Figma does have some challenges. For example, competition continues to rise, with companies like Sketch and Adobe being major ones.
Also, it is still losing money, with its loss from operations rising to $137 million in the first quarter. Its valuation is still high, with its forward price-to-sales ratio rising to 7.7.
Shares of Figma (FIG +11.51%) surged 11.9% as of 1:20 p.m. ET on Monday. There's no splashy headline to explain the move. Instead, the recovery from all-time lows smells like a short squeeze.
Image source: Getty Images.
The spark behind this surge Heading into today, 42.4% of Figma's float was sold short. That's an enormous bet against the stock, among the most heavily shorted stocks in the technology sector. Figma's stock reached an all-time low of $16.60 per share on June 25 and has been recovering ever since. It looks like many bears rushed to cover their short-selling bets when Figma's stock held on to its recent gains.
The squeeze got a helping hand from a new SEC filing showing that Citizens Financial Group recently scooped up over 162,000 shares. When a major institution goes bargain-hunting on a stock the market has left for dead, it tends to spook the bears. Meanwhile, Bank of America and Citigroup analysts recently issued Buy ratings with price targets in the $30-$36 range, arguing that AI represents a tailwind for Figma rather than an existential threat.
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What investors should consider Even after today's double-digit jump and a 42% rebound from June's trough, Figma's stock still trades 84% below the $143 peak it reached on its IPO day last summer. Many investors fear that AI tools like Claude Design could replace Figma in digital design studios. That thesis hasn't materialized in the financials, though. Q1 revenue jumped 46% year over year, net dollar retention hit 139%, and management raised guidance.
The stock still trades at a forward P/E of 69, so Figma isn't a value play. However, the market seems to be warming to the idea that Figma can not only survive the AI trend but also benefit from it.
Bank of America is an advertising partner of Motley Fool Money. Citigroup is an advertising partner of Motley Fool Money. Anders Bylund has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Figma. The Motley Fool has a disclosure policy.
Shares of Figma (FIG 5.26%) fell 51.6% in the first half of 2026, according to data from S&P Global Market Intelligence.
The collaborative design platform posted excellent financial results, but investors spent the first half of the year worrying about what AI might do to the business.
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Great quarter, rough six months Figma's Q1 2026 report in mid-May was impressive by most measures. Revenue rose 46% year over year to $333.4 million. Non-GAAP earnings per share came in at $0.10, nearly doubling the $0.06 consensus estimate. Net dollar retention hit 139%, the highest level in over two years. Management raised full-year revenue guidance by $55 million.
The stock jumped 10% after hours on the news. But the relief was short-lived. June happened, and shares lost 29% in a single month.
The culprit? Fear of AI-native competition, particularly Anthropic's Claude Design. The fear is that generative AI could commoditize design work, making Figma's collaborative platform less essential over time. It's a legitimate question, but one that Figma's actual results haven't validated yet.
Management is working to integrate AI features and monetize them through credit-based pricing, but investors remain skeptical.
Image source: The Motley Fool.
Figma started charging for AI credits in mid-March. Early signs were positive: over 75% of enterprise users who hit their limits kept paying for more. Teams buying AI add-ons spend more than three times as much annually as those who don't. CEO Dylan Field has emphasized that Figma's multiplayer canvas and deep product context give it advantages that AI-only tools can't easily replicate.
But the narrative around potential AI disruption proved more powerful than the numbers.
Activist investor Findell Capital piled on in late May, calling the stock "significantly undervalued" and urging management to examine its relationship with Anthropic. A securities law investigation announced in March added to the noise. None of this helped the stock find its footing.
Not cheap, but worth a premium price Figma's stock isn't cheap. Trading at 47 times free cash flow and 62 times forward earnings, the valuation still soars in the stratosphere even after the recent price drops.
But that's typical for a company growing revenue at 46% year over year with improving profitability. The company has $1.6 billion in cash and nearly 690,000 paid customers with strong upsell dynamics. Switching costs are real, whether you're moving to other collaborative design platforms or to newfangled AI prompts.
Think of Figma as an AI-fueled Adobe (ADBE +0.50%) for teams. The product is embedded in enterprise workflows. AI-native tools might erode that moat over time, but the revolution won't be quick. Can Figma stay ahead by building AI into its own platform?
It's probably not the time to back up the truck and load up on Figma stock. But this innovative growth story is worth keeping on the watch list. Q2 earnings in August should offer more clarity on whether the AI threat is real or overblown.
Anders Bylund has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Adobe and Figma. The Motley Fool recommends the following options: long January 2028 $330 calls on Adobe and short January 2028 $340 calls on Adobe. The Motley Fool has a disclosure policy.
Figma stock is showing weakness. Why are FIG shares declining? Why Bank of America Sees Potential in FigmaBank of America is challenging the bearish AI narrative surrounding Figma, arguing that generative AI is more likely to accelerate demand than disrupt the business.
The firm believes AI will increase the need for real-time collaborative product design while creating a new monetization opportunity through Figma’s hybrid pricing model, which combines traditional seat-based subscriptions with usage-based fees.
Bank of America recently reinstated coverage with a Buy rating and a $30 price target, saying the market has become overly pessimistic after the stock fell roughly 85% from its 52-week high on concerns that AI could erode its competitive position.
The firm’s bullish outlook is also supported by Figma’s growth profile and valuation. BofA forecasts revenue growth of 35.6% in 2026 and 23% in 2027, while valuing the company at about 8 times estimated 2027 enterprise value-to-sales, compared with a peer average of roughly 5.9 times.
Figma Stock: Key Levels and Momentum IndicatorsFrom a longer-term trend lens, the stock is still in repair mode after a steep 12-month decline of 81.15%, and it remains pinned well below the 200-day SMA at $31.44 (about 30.5% under that level). The bigger-picture trend also stays pressured by the death cross that formed in January (50-day SMA below the 200-day SMA), which often keeps rallies "sellable" until price can reclaim longer moving averages.
Nearer term, price is back above the 20-day SMA ($19.55) and 50-day SMA ($20.65), but it’s essentially battling the 100-day SMA at $22.05 (about 0.9% overhead), a common spot where rebounds stall. That "stuck at the 100-day" setup matters because it can turn into either a base-building breakout (if reclaimed) or a lower high (if rejected).
Momentum is improving: MACD is above its signal line and the histogram is positive, which suggests downside pressure is easing versus the prior downswing even if the primary trend hasn’t fully flipped. In plain terms, when MACD is above the signal line, it often means buyers are gaining traction and pullbacks may be shallower than they were earlier in the decline.
Key Resistance: $25.50 — a nearby pivot zone where rebounds can stall before the stock can work back toward longer-term averages Key Support: $18.00 — a nearby floor near the lower end of the recent range, where buyers previously stepped in What Is Figma and How Does It Generate Revenue?Figma is focused on transforming ideas into digital products and experiences, with a browser-based platform that spans the software creation lifecycle rather than treating design as a single step. It makes money primarily through subscription access to its platform, which is built around collaboration across designers, developers, and product teams.
That business model is why the AI debate matters: if AI increases the number of people building digital products and makes workflows more complex, a centralized collaboration layer can become more valuable, not less. In Bank of America’s view, that dynamic supports additional monetization through usage-based AI credits alongside seat-based pricing.
BofA pointed to early AI monetization signals: in Q1 2026, 75% of enterprise customers that exceeded AI credit limits bought additional credits, and net dollar retention was 139%. It also cited enterprise customers generating more than $100,000 in ARR rising 48% year over year, a data point that helps explain why the stock reacted so sharply to the AI "demand driver" framing.
Figma Stock Price Movement on FridayFIG Stock Price Activity: Figma shares were down 1.75% at $21.88 at the time of publication on Friday, according to Benzinga Pro data.
Image: Shutterstock
Market News and Data brought to you by Benzinga APIs
The pullback looks more like consolidation after that pop than a clean reversal of the longer-term downtrend. Figma is still working back from a drawdown of about 85% from its 52-week high, a setup that can keep volatility elevated on red-market days.
Figma stock is trending lower. Why is FIG stock trading lower? What Is Driving Figma’s Stock Today?Figma’s bull case is also leaning on a growth-versus-peers valuation argument, with the stock framed at 8x estimated 2027 EV/sales versus a peer average around 5.9x. Bank of America also modeled revenue growth of 35.6% in 2026 and 23% in 2027, versus peer averages of 19.3% and 15.7%.
Critical Price Levels To Watch For FIGFrom a trend perspective, FIG is still trying to repair damage after a steep 12-month slide of 81.25%, and the longer-term moving averages remain a headwind. The stock is trading about 31.8% below its 200-day SMA ($31.80) and about 1.7% below its 100-day SMA ($22.06), even though it’s holding above the 20-day SMA ($19.36) and 50-day SMA ($20.46).
The moving-average structure is still bearish: the 20-day SMA is below the 50-day SMA, and the death cross (50-day below 200-day) that formed in January is still in place. That said, MACD is above its signal line with a positive histogram, which suggests downside pressure is easing versus the prior downswing (it’s a momentum "improving" read, not a full trend flip by itself).
Key Resistance: $25.50 — a nearby pivot area where rebounds can stall before the stock can reclaim longer-term trend levels Key Support: $18.00 — a nearby zone close to where buyers have previously stepped in, not far above the $16.60 52-week low How Figma Operates in the Digital Product SpaceFigma is focused on turning ideas into digital products and experiences, with a browser-based platform that spans more of the software creation lifecycle than "design" alone. It sells subscriptions for access to its platform, which is why enterprise adoption and retention metrics tend to matter as much as near-term product headlines.
That business framing is central to the AI debate: the bullish view is that AI increases the number of people building digital products and makes workflows more complex, pushing teams toward a centralized collaboration layer.
Figma Stock Price Movement TodayFIG Stock Price Activity: Figma shares were down 2.79% at $21.57 at the time of publication on Wednesday, according to Benzinga Pro data.
Image: Shutterstock
Market News and Data brought to you by Benzinga APIs
Shares of Figma (FIG +4.79%) were taking a dive last month as part of a broader pullback in software stocks amid ongoing fears of AI disruption, especially after Anthropic launched a competing product, Claude Design, in April.
Despite that decline, there was some positive analyst chatter for Figma, and the stock stabilized in the second half of June before gaining in the beginning of July.
According to data from S&P Global Market Intelligence, the stock finished the month down 29%. As you can see from the chart below, most of Figma's losses came in the first half of the month.
FIG data by YCharts
What happened with Figma Figma has been public for nearly a year, and a breakout start after its IPO gave way to a crash on fears about its high valuation and then concerns about disruption from AI-native software.
Disappointing earnings reports from software companies, including Salesforce, Adobe, and Oracle, contributed to the sell-off in the first half of the month, in particular due to worries that seat-based software-as-a-service companies like Figma would lose subscriptions to AI alternatives.
There was little news out on Figma in the first half of the month, but the company has been seen as a poster child for the "SaaSpocalypse" as investors believe its design software is vulnerable to disruption, and some of its peers are seeing higher seat-based churn as AI alternatives become more popular.
Figma started to stabilize in the second half of the month after Citigroup initiated coverage with a buy rating and a price target of $36. The bank's channel checks showed strong AI traction for Figma, including seat upgrades, which should pay off in the coming quarters.
The company also held its annual global design conference, Config, toward the end of June. It made several announcements, including allowing code to be layered into Figma and to convert from the design layer to the code layer and back.
Some analysts gave positive commentary on the stock following the conference, but it wasn't enough to give it a significant lift.
Image source: Getty Images.
What's next for Figma Figma has bounced back in July, recouping more than half of its losses from June through July 7. The company benefited from another buy rating, and as investors seem to be rotating from chip stocks back to software stocks over concerns that the chip sector has run too hot.
We won't get another update from Figma until August, but if the company can keep delivering revenue growth around 40%, the stock should eventually bounce higher.
Citigroup is an advertising partner of Motley Fool Money. Jeremy Bowman has positions in Figma. The Motley Fool has positions in and recommends Adobe, Figma, Oracle, and Salesforce. The Motley Fool recommends the following options: long January 2028 $330 calls on Adobe and short January 2028 $340 calls on Adobe. The Motley Fool has a disclosure policy.
Figma (NYSE:FIG) was reinstated with a ‘Buy’ rating and a $30 price objective by Bank of America, with the firm arguing that artificial intelligence is likely to strengthen the company's competitive position rather than undermine it.
Shares of Figma traded higher on the news, adding more than 7% at about $23 on Tuesday afternoon.
Bank of America analysts wrote that concerns over generative AI disrupting the design software market have weighed on the stock, but they believe AI is more likely to act as a tailwind by expanding demand for collaborative workflows.
The firm also pointed to progress in Figma's transition toward a hybrid consumption- and seat-based pricing model as a potential driver of additional monetization.
The analysts wrote that while AI can speed up content creation, it also increases the need for platforms that enable teams to collaborate, coordinate and move AI-generated work into production environments. They expect this trend to reinforce Figma's strategic role as more individuals and organizations adopt AI tools.
Bank of America also cited early signs that AI-related products are contributing to growth. According to the firm, 75% of enterprise customers purchased additional AI credits after exceeding their initial allocations during the first quarter of fiscal 2026, which the analysts wrote reflects strong engagement and willingness to pay for AI capabilities.
The firm noted that enterprise customers generating more than $100,000 in annual recurring revenue increased 48% year over year, while net dollar retention stood at 139% and paid-user growth reached 54%.
Bank of America said it expects Figma's revenue to grow 36% in fiscal 2026 and 23% in fiscal 2027. The firm values the company at 8 times estimated calendar 2027 enterprise value-to-sales, citing what it views as a premium growth profile despite expected near-term margin pressure from AI investments.
The analysts wrote that key risks to their outlook include slower-than-expected adoption, increased competitive pressure and weaker monetization of AI offerings.
Figma Inc. (FIG) shares climbed more than 6% on Tuesday after Bank of America reinstated coverage of the design software company with a Buy rating.
The brokerage argued that artificial intelligence is strengthening its competitive position and creating new opportunities for revenue growth.
The brokerage assigned Figma a $30 price target while reinstating coverage of Adobe Inc. with an Underperform rating and a $190 price target, saying the two companies are positioned differently as generative AI reshapes the design software market.
Although both stocks have declined sharply in 2026 amid concerns that AI tools could reduce demand for traditional design software, Bank of America believes Figma is better placed to benefit from the shift while Adobe faces greater competitive pressure.
Bank of America analyst Tal Liani said Figma's collaborative platform gives the company an advantage as AI-generated content becomes more common across software development and product design.
Unlike traditional design applications focused on individual creative work, Figma is designed to help teams collaborate on complex projects such as user interfaces and digital product development.
The brokerage argued that while AI can automate parts of the design process, enterprises still require a centralized platform to organize, refine, and integrate AI-generated work into production-ready products.
Figma has also incorporated AI capabilities into its existing pricing model through a combination of seat-based subscriptions and usage-based AI credits.
“This structure allows Figma to introduce a direct pathway to monetize incremental AI usage as adoption scales, without disrupting or cannibalizing its core [software-as-a-service] model,” Liani said.
Bank of America pointed to early signs that the strategy is generating additional revenue.
During the first quarter of 2026, 75% of enterprise customers that exceeded their AI credit allocations purchased additional credits, while more than 95% remained active on the platform.
The brokerage also noted that Figma ended the quarter with 690,000 paid users, representing a 53% increase from a year earlier.
Strong growth outlook but risks remainBank of America expects Figma to continue outpacing the broader software industry over the next several years.
The brokerage forecasts revenue growth of 35.6% in 2026 and 23% in 2027, compared with peer averages of 19.3% and 15.7%, respectively.
It also expects operating margins to improve from 9.2% in 2026 to 13.8% by 2028 as AI investments mature and free cash flow margins expand.
Enterprise adoption remains another key driver.
Bank of America projects customers generating more than $100,000 in annual recurring revenue will increase 26.2% in 2026 before growing by more than 22% annually through 2028.
Although Figma trades at a premium valuation, with shares valued at roughly 7.6 times estimated next-12-month sales compared with Adobe's 3.2-times multiple, the brokerage believes the premium is justified.
“We acknowledge increasing AI-driven competitive risks across the design ecosystem, but believe these risks are already reflected in the current valuation,” Liani wrote.
Despite its positive outlook, Bank of America said risks remain, including slower-than-expected AI adoption, stronger competition from AI-native design platforms, and weaker monetization of AI features.
Even so, the firm believes Figma is positioned as an AI beneficiary rather than an AI casualty.
Figma (NYSE:FIG) was reinstated with a ‘Buy’ rating and a $30 price objective by Bank of America, with the firm arguing that artificial intelligence is likely to strengthen the company's competitive position rather than undermine it.
Shares of Figma traded higher on the news, adding more than 7% at about $23 on Tuesday afternoon.
Bank of America analysts wrote that concerns over generative AI disrupting the design software market have weighed on the stock, but they believe AI is more likely to act as a tailwind by expanding demand for collaborative workflows.
The firm also pointed to progress in Figma's transition toward a hybrid consumption- and seat-based pricing model as a potential driver of additional monetization.
The analysts wrote that while AI can speed up content creation, it also increases the need for platforms that enable teams to collaborate, coordinate and move AI-generated work into production environments. They expect this trend to reinforce Figma's strategic role as more individuals and organizations adopt AI tools.
Bank of America also cited early signs that AI-related products are contributing to growth. According to the firm, 75% of enterprise customers purchased additional AI credits after exceeding their initial allocations during the first quarter of fiscal 2026, which the analysts wrote reflects strong engagement and willingness to pay for AI capabilities.
The firm noted that enterprise customers generating more than $100,000 in annual recurring revenue increased 48% year over year, while net dollar retention stood at 139% and paid-user growth reached 54%.
Bank of America said it expects Figma's revenue to grow 36% in fiscal 2026 and 23% in fiscal 2027. The firm values the company at 8 times estimated calendar 2027 enterprise value-to-sales, citing what it views as a premium growth profile despite expected near-term margin pressure from AI investments.
The analysts wrote that key risks to their outlook include slower-than-expected adoption, increased competitive pressure and weaker monetization of AI offerings.
The brokerage said Figma’s stock has fallen about 85% from its 52-week high as investors worried that generative AI would reduce the need for design software.
However, Bank of America believes AI is expanding demand for collaborative product development and creating new monetization opportunities through Figma’s hybrid seat-based and usage-based pricing model.
The firm values Figma at 8 times estimated 2027 enterprise value-to-sales, above the peer average of about 5.9 times, citing the company’s stronger growth outlook and growing role in AI-powered software development.
AI Seen Driving AdoptionBank of America said AI is increasing the number of people creating digital products while also making workflows more complex. That, in turn, should increase demand for a centralized platform where designers, developers and product teams can collaborate.
The analysts pointed to early evidence that AI is already contributing to revenue growth. During the first quarter of 2026, 75% of enterprise customers that exceeded their AI credit limits purchased additional credits, while more than 95% remained active on the platform. Enterprise customers generating more than $100,000 in annual recurring revenue increased 48% year over year, while net dollar retention reached 139%.
Growth OutlookBank of America projects revenue growth of 35.6% in 2026 and 23% in 2027, compared with peer averages of 19.3% and 15.7%, respectively. The brokerage expects AI investments to pressure margins in the near term but forecasts operating margin expansion from 9.2% in 2026 to 13.8% by 2028, alongside improving free cash flow margins.
The analysts also highlighted continued enterprise adoption as a key growth driver. They estimate the number of customers generating more than $100,000 in annual recurring revenue will grow 26.2% in 2026 before moderating to more than 22% annually through 2028.
Risks RemainDespite its bullish stance, Bank of America said risks include slower-than-expected AI adoption, increasing competition from AI-native design tools and weaker monetization of AI features. Even so, the firm believes those concerns are already reflected in Figma’s valuation and views the company as an AI beneficiary rather than an AI casualty.
FIG Stock Price Activity: Figma shares were up 9.49% at $23.08 at the time of publication on Tuesday, according to Benzinga Pro data.
Photo via Shutterstock
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Image Credits:Figma Figma is trying to become more than a design platform by adding more AI and bringing the coding and prototyping layer closer to its canvas. Toward that end, it has acquired the team behind the vibe-coding and AI agent platform Bud (formerly Orchids).
“Figma is one of, if not the, defining product companies of our time to capitalize on this. It’s where ideas start, iterate, and come to life, and a natural home for this exciting new era of work,” Bud’s CEO Kevin Lu posted on X.
The Y Combinator-backed startup began as a vibe-coding platform letting users spin up apps for mobile, web, Slack, browser, and more. It later rebranded as Bud, an agent platform that can access various services, browse the web, and write code to automate tasks.
Under the deal, the startup will shut down both Bud and Orchids by July 18, requiring users to migrate their projects by then.
Earlier this year, citing a security researcher, the BBC reported that apps created on Orchids were susceptible to cyberattacks.
Figma didn’t specify how it aims to use this team, but recent product launches hint that the public company wants to give teams more tools for building and prototyping apps, not just ideating over static concepts. Last year, it released Figma Make for creating web apps. This year, it integrated with tools like Codex and Claude Code, and rolled out its own agents.
Key Takeaways Figma generated $97.3M operating cash flow and $88.6M free cash flow in Q1 2026 with strong margins.FIG benefited from customer prepayments, boosting liquidity through higher deferred revenue and collections.Figma ended the quarter with about $1.6B in cash to support AI, product development and growth initiatives. Figma's (FIG - Free Report) cash flow profile remains exceptionally strong. During the first quarter of 2026, Figma generated an operating cash flow of $97.3 million, representing an operating cash flow margin of 29%, while free cash flow reached $88.6 million, or a 27% free cash flow margin.
Working capital also provided a meaningful boost to operating cash flow. Accounts receivable declined by $59.5 million, reflecting strong collections and customer payments, while deferred revenues increased $32.3 million as customers continued to pay upfront for subscription services.
This favorable working capital structure allows Figma to receive cash before recognizing revenues, creating a sustainable source of operating liquidity. Capital expenditures remained modest at $7.8 million, while only $0.9 million was invested in capitalized internal-use software, underscoring the company's low capital intensity and enabling most operating cash flow to convert into free cash flow.
Figma's investing cash flows were largely driven by routine purchases and maturities of marketable securities rather than significant business investments, while financing cash flow primarily reflected employee equity-related tax settlements and stock option exercises.
The company ended the quarter with approximately $1.6 billion in cash, cash equivalents and marketable securities, providing substantial financial flexibility to fund AI initiatives, product development and future growth opportunities. Figma's recurring subscription revenues, customer prepayments, low capital requirements and strong free cash flow generation position it among the highest-quality cash-generating software companies.
How Competitors Fare Against FigmaFigma operates in a crowded design and product workflow market with established incumbents and newer AI-native tools, including AI coding tools, AI design tools, AI website builders and AI product-development platforms.
Figma faces constant competitive challenges from established players, including Adobe (ADBE - Free Report) and Atlassian (TEAM - Free Report) . Atlassian is focusing on adding generative AI features to some of its collaboration software.
Atlassian is partnering with Google Cloud to bring Atlassian’s AI-powered teamwork platform, including Jira, Confluence and Loom, onto Google’s AI-optimized infrastructure. Maintaining product leadership in this marketplace requires sustained investment and higher operating costs. Adobe recently partnered with Google Cloud to enhance Adobe’s creative ecosystem with AI.
Figma’s Share Price Performance, Valuation and EstimatesFigma shares have lost 48.9% year to date. The Zacks Internet - Software industry has declined 14.2% in the same period.
FIG YTD Performance Chart
Image Source: Zacks Investment Research
Figma stock is trading at a premium, with a forward 12-month Price/Sales of 5.41X compared with the Internet - Software industry’s 3.62X. FIG has a Value Score of F.
SummaryFigma is evolving from a design tool to a comprehensive AI-driven product-creation platform, positioning itself beyond traditional design software.AI integration is a double-edged sword: while it threatens seat-based models, Figma's platform-centric approach and AI credits could drive new monetization and user expansion.Q1 2026 results show 46% revenue growth, 139% net dollar retention, and 27% free cash flow margin, supporting a 5.7x forward EV/revenue valuation.With early AI monetization, strong customer expansion, and a misunderstood platform story, FIG offers attractive risk/reward and potential for significant re-rating. Getty Images
Investment Thesis To me, Figma (FIG) is being looked at too narrowly. The market is still mostly treating it like a design-software company, but I do not think that is the full story anymore. Figma started as a
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Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
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Figma's stock price has imploded since its initial public offering (IPO) last year as the exuberance that fueled its private-market valuation collided with the realities of life as a publicly traded company. FIG dropped to $16 on Thursday, down sharply from the all-time high of $142.
Figma is one of the best-known software companies in the corporate world. Over the years it has become a beloved name among designers because of the collaborative aspect.
This popularity surged before it became a publicly traded company. At its peak, it reached a $20 billion valuation when Adobe placed a bid. Adobe terminated the agreement after it faced opposition in the UK and the EU, forcing it to pay a $1 billion breakup fee.
Figma’s popularity helped its valuation to surge to over $60 billion following its IPO. Today, the figure has tumbled to $8.9 billion, and the situation is getting worse by the day.
The rise and fall of Figma is emblematic of what has been going on in the market today. It is common for highly valued companies to suffer a rude awakening when they go public. A good example of this is Klarna, whose valuation peaked at $17 billion following its IPO. Today, the company is valued at $7.2 billion.
Another example of this phenomenon is Circle Internet Group whose valuation peaked at $60 billion before plummeting to $17 billion today.
The main reason why the Figma stock price is imploding is known as SaaSpocalypse, a situation where investors are dumping software stocks in fear that their businesses will be disrupted by AI tools.
These fears explain why other companies in the software industry like Salesforce, Adobe, Intuit, and ServiceNow are in a freefall this year.
However, in reality, some popular individuals, including Jensen Huang, argues that the fear that AI will disrupt software companies is not backed by reality.
Instead, AI will improve these companies by helping them reduce their operational costs and improve their service offerings.
Indeed, the most recent results showed that Figma’s business is still firing on all cylinders this year. Its revenue surged by 46% in the first quarter to $334 million, with the management boosting its forward guidance citing demand and seat expansion.
The management now expects that its second-quarter revenue will jump by 40% to between $348 million and $350 million. For the year, the company is expected to make between $1.42 billion and $1.428 billion.
Therefore, there are signs that Figma is being punished unfairly, as the management is also predicting that profitability will happen soon. It is also showing that more companies are subscribing to its services.
FIG stock price chart | Source: TradingView
The daily chart shows that the FIG stock price has imploded and is now sitting at a crucial support level of $16.85. A closer look shows that this price coincides with the lowest swing in April this year. That is a sign that it has formed a double-bottom pattern whose neckline is at $27.80.
The double-bottom pattern suggests that a rebound is possible. However, the most likely scenario is where the stock continues falling for a while before bouncing back eventually. This view will be confirmed if it drops below the double-bottom level of $16.85.
Few stocks have fallen as far, as fast, as Figma (NYSE:FIG). After a blockbuster debut, the design software platform has retraced almost everything. The question now is whether the selloff has gone too far. Our model says yes.
Our 24/7 Wall St. price target for Figma is $36.78 over the next 12 months, implying meaningful upside from current levels. The recommendation is buy, with medium confidence. The setup combines a battered share price, 46.1% revenue growth, and a sentiment composite that has turned constructive despite rough headlines.
24/7 Wall St. Price Target Summary Metric Value Current Price $17.63 24/7 Wall St. Price Target $36.78 Upside 108.68% Recommendation BUY Confidence Level 62% From $143 IPO Pop to $18: How We Got Here Figma is down 50.12% year to date and 83.86% from its post-IPO peak, with the stock sliding another 17.92% over the past month. Shares sit near the $16.60 52-week low and roughly $142.92 below the high. A June 14 Benzinga piece framed the move as driven by AI disruption fears.
Q1 told a different story: revenue grew 46% year over year to $303.78 million, paid subscribers expanded, and management guided positively. A $226.56 million GAAP net loss from stock-based compensation kept bears engaged.
Insider selling from CEO Dylan Field, the CFO, and the CTO totaling roughly $14.5 million were disclosed under pre-arranged Rule 10b5-1 plans, softening the signal while leaving sentiment intact.
The Case for $50+ Bulls have a real argument. Figma owns a category. Designers, product managers, and engineers collaborate on it daily, and the platform has emerged as core infrastructure inside enterprises.
JPMorgan, Royal Bank of Canada, and Piper Sandler have flagged a significant rebound driven by Figma’s essential role in design, a strong cash position, and the potential to convert AI from threat to tailwind via generative design tooling. Analysts expect Figma to achieve profitability in 2026. If revenue compounds north of 40% and operating leverage shows up, the stock revisits the $50 to $60 zone within our 12-month window.
The Risks Worth Watching The bear case starts with AI. If foundation-model providers commoditize design generation, Figma’s pricing power erodes. The TTM operating margin of -41.2% and EPS of -4.07 leave little room for a multiple rerating if growth slows. Stifel and Piper Sandler have trimmed targets, citing AI uncertainty and valuation concerns, and Findell Capital Management has pushed for governance changes.
RBC’s Rishi Jaluria holds a Hold rating with a $28 target, a reasonable downside scenario if growth decelerates toward 30%. Bulls counter that Figma’s losses reflect deliberate reinvestment with intact unit economics, and gross margins remain best-in-class.
Figma Price Prediction 2026-2030 The 24/7 Wall St. price target is $36.78, the recommendation is buy, and confidence is medium. The factor tipping the scale is the gap between a fundamentally healthy growth business and a stock price that already discounts severe AI disruption.
I’d be a buyer if Q2 delivers another 40%+ revenue quarter with progress toward GAAP profitability. I’d stay on the sidelines if growth slips below 30% or insider selling broadens beyond pre-arranged plans.
Here is where our model projects Figma could trade in the coming years, assuming current growth trajectories and market conditions hold.
Year 24/7 Wall St. Price Target 2026 $36.78 2027 $44 2028 $52 2029 $60 2030 $68 These projections assume Figma continues executing on its current strategy and converts AI into a product tailwind rather than a competitive threat. Significant upside or downside could result from a faster path to profitability or accelerated commoditization of design software.
Collaborative design firm Figma unveiled a platform overhaul for the AI era at its annual Config conference in San Francisco, transforming its workspace into what it calls an "intelligent canvas" for full-stack digital creation. Figma co-founder and CEO Dylan Field joins Ed Ludlow on "Bloomberg Tech.
NEW YORK, June 24, 2026 (GLOBE NEWSWIRE) -- StoneX Financial Inc. (“StoneX”; NASDAQ: SNEX) today announced the launch of its Financial Institutions Group (FIG) research practice within The Benchmark Company, a subsidiary of StoneX, expanding the firm’s equity research capabilities to regional and community banks.
The establishment of the FIG research practice represents a strategic expansion of Benchmark’s existing research coverage further into the Financials sector, building on Benchmark’s established institutional franchise and reflects a continued focus on capital markets capabilities, particularly across equity capital markets (ECM), research, and distribution.
The new practice additionally strengthens StoneX’s longstanding relationships across the regional and community banking ecosystem.
“This is a natural extension of our institutional offering and our commitment to delivering high-quality, differentiated research to our clients,” said Rich Messina, CEO of Benchmark, a StoneX company. “By expanding our coverage within financial institutions, we are enhancing our ability to connect investors with actionable insights while strengthening our engagement with an important segment of the market.”
This growth is designed to complement StoneX’s existing relationships across the institutional financial landscape.
“Regional and community banks are one of the most important and underserved segments in the market, and we already work alongside them every day across fixed income, payments, and hedging," said Rob LaForte, Global Head of Fixed Income Sales and FIG at StoneX. "Adding dedicated equity research deepens what we can bring to these institutions and the investors who follow them. It's another way we show up for this segment as one firm, across the StoneX ecosystem.”
Supporting the FIG Practice with Dedicated Sector Expertise
The FIG Research practice is supported by a dedicated team spanning research, specialized sales and trading, bringing deep experience across financial institutions, equity research, and market execution.
Brett Rabatin, Head of FIG Research, will be leading the practice and brings over 25 years of experience covering regional and community banks across the sell-side, including prior leadership roles in financial institutions research.Andrew Liesch and Kenneth James join as Senior Research Analysts focused on regional and community bank coverage. Andrew joins with almost 20 years of industry experience while Kenneth’s tenure in industry, when combined with over a decade on the sell-side, provides a unique perspective to our client base. Both will be contributing deep sector expertise and longstanding industry relationships.Kyle Gierman joins as an Equity Research Associate supporting the team’s analytical and coverage efforts. The team is complemented by dedicated distribution and execution capabilities:
Bob Hughes joins in a specialized sales role, utilizing over 25 years of experience focused on connecting FIG research and insights with targeted institutional investors.Bob Hurley strengthens the trading function, bringing decades of experience and relationships in bank stocks and equity sales trading. Together, the team has long standing experience with research, idea generation, and execution, supporting both investor engagement and client outcomes.
About The Benchmark Company
The Benchmark Company, a subsidiary of StoneX Group Inc. (Nasdaq: SNEX), is an institutionally focused, research driven, sales trading and investment banking firm. Founded in 1988 and headquartered in New York City, Benchmark is dedicated to fostering the long-term success of corporate clients through raising capital, providing strategic advisory services, generating insightful research and developing institutional sponsorship by leveraging the firm’s sales, trading and equity research capabilities.
About StoneX Group Inc.
StoneX Group Inc., through its subsidiaries, operates a global financial services network that connects companies, organizations, traders, and investors to the global market ecosystem through a unique blend of digital platforms, end-to-end clearing and execution services, high-touch service, and deep expertise. The company strives to be its clients' trusted partner, providing its network, products, and services to help them pursue business opportunities, manage market risks, make informed investment decisions, and improve their business performance.
A Fortune 50 company headquartered in New York City and listed on the Nasdaq Global Select Market (NASDAQ: SNEX), StoneX Group Inc. and its more than 5,400+ employees serve over 80,000+ commercial, institutional, and payments clients, as well as more than 260,000 retail accounts, across more than 80 offices on six continents. Further information is available at www.stonex.com.
Media Contact
Dana S. Grosser
Global Head of Corporate Communications [email protected]
(646) 984-1967
Figma (NYSE:FIG) co-founder and CEO Dylan Field offered a candid look at why some of the most powerful people in tech spend weekends tinkering with AI like teenagers in a garage, speaking at the Hard Fork Live event.
The framing came from a host who floated a theory that Silicon Valley CEOs obsess over vibe coding because it reconnects them with the early joy of building. Field partially agreed, saying “people like to make things,” and added that the impulse to put ideas into the world in a tangible way will extend far beyond CEOs.
Vibemath and the Verifiable Domains Field said he personally explores new AI capabilities, including what he calls “vibemath,” using AI to work through math problems. He was careful to note he has “no results” yet from those experiments. This is personal tinkering, not a Figma product.
The insight is sharper. Design is subjective. Math is not. “Things are correct or they’re not,” he said, and “in the verifiable domains models are very good at now.” That distinction matters for investors trying to figure out where large language models compress value and where they leave room for human judgment.
Exploration Without Payoff Field’s philosophy of exploration connects vibemath to his day job. “You don’t know how it’s going to pay off or what benefit it will have, but it ends up having some benefit in weird ways you can’t expect,” he said. He pointed to early work with WebGL as the curiosity that eventually led to Figma, and to early enthusiasm for NFTs, then called “crypto collectibles,” as another example of unstructured tinkering.
Pushing Back on “Design Is Dead” The exploratory tone sits against a tougher backdrop. Figma recently launched an ad campaign pushing back on the “design is dead” narrative, which Field framed as one of many AI-era hot takes. On the Q2 2025 earnings call, he made the company’s position explicit: “Today, virtually every business is becoming a software business, and AI has made software easier than ever to create. In this world, we believe your design, your craft, and your brand’s point of view is what’s going to make your product and your company stand out. Design is now the differentiator. It’s how companies win or lose.”
The market has not been convinced. FIG closed at , down and . The market cap sits near $8.26B.
Field’s signals from the earnings call match the philosophy. “You should expect to see significant investments in our AI efforts,” he said, warning that “margins to come down in the near term as we invest in the long term.” Q2 2025 revenue hit $250 million, up 41% year over year, with a net dollar retention rate of 129%.
The kid-in-a-garage energy is real. Whether shareholders share Field’s patience for the payoff remains the open question.
Figma (FIG +3.62%) was one of the hottest IPO stocks of 2025 after Adobe had agreed to acquire the company for $20 billion, but abandoned the deal amid regulatory scrutiny in late 2023. Investors who had jumped into Figma stock looking for a big score have gotten nightmarish returns instead.
Shares of Figma have continued to grind lower since the company's IPO, and now sit 84% below their short-lived peak. Figma is far from the first IPO stock to burst onto the scene only to go up in flames. But before giving up on this IPO stock, consider the company's recent performance and what it could mean for the stock's future.
Image source: The Motley Fool.
First, a look at why the stock dropped like a rock A high-profile IPO stock is going to carry a steep valuation almost every single time. The goal of an IPO is to raise as much money for the business as possible, whereas an investor wants to get as much value as possible for the money they put into a stock.
Figma is an innovative software platform for designing digital interfaces, such as websites, apps, and content. The botched Adobe deal only drew more attention to Figma, which traded at 60 times sales after going public.
But high valuations can easily collapse at the first sign of trouble. Many hot IPO stocks cool off once the hype quiets down. That downfall can begin with a poor earnings report or some other catalyst. In Figma's case, the rapid improvement of artificial intelligence, such as LLMs (large language models) like Claude, sparked a bear market among almost all software stocks. Investors feared that AI would threaten, if not replace, most software products.
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Figma is showing that AI isn't the existential threat some may believe it is The company grew sales by 46% year over year in the first quarter of 2026 to $333.4 million, accelerating from a 40% growth rate in the prior quarter. Figma's net revenue retention rate increased by 3% to 139%, its highest in two years. That means that Figma's users are spending more as they use the product more.
In other words, Figma is thriving as companies lean into AI tools, not faltering. Figma is very AI-forward, with various tools, features, and integrations that bring AI into a user's workflow. Companies are scrambling to introduce and implement AI right now, so Figma's strong operating results at this moment speak volumes about how well users are taking to its product.
As long as this momentum continues, Figma's future appears bright. Now, about that stock. Figma's valuation has fallen from 60 times sales to just over 8 times sales. It's probably safe to say that the hot air is out of the metaphorical IPO balloon, paving the way for investment returns as the business continues to grow. That could make for a compelling comeback story.
Justin Pope has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Adobe and Figma. The Motley Fool recommends the following options: long January 2028 $330 calls on Adobe and short January 2028 $340 calls on Adobe. The Motley Fool has a disclosure policy.
Figma (NYSE:FIG) has had a brutal first year as a public company, and the question on every shareholder’s mind is whether the design software leader can climb back to $50 before year-end. After running the numbers, my answer is no, but the path higher from here still looks attractive.
The 24/7 Wall St. price target for Figma is $36.88 over the next 12 months, well short of $50 but implying meaningful upside from current levels. With shares at $18.51, that is a 99.24% potential gain. The 24/7 Wall St. model flags Figma as a buy candidate with medium confidence.
Metric Value Current Price $18.51 24/7 Wall St. Price Target $36.88 Upside 99.24% Recommendation BUY Confidence Level 60% A Painful First Year as a Public Company Figma’s debut has been ugly. Shares are down 83.97% from the $115.50 level reached in July 2025, off 50.47% year to date, and down 12.27% just in the past week. The stock recently revisited its 52-week low of $16.60, a long way from the $142.92 all-time high.
News flow has not helped. CEO Dylan Field sold $4.36 million in stock under a pre-arranged 10b5-1 plan, while CTO Kris Rasmussen, CFO Praveer Melwani, and CRO Shaunt Voskanian also trimmed positions in late May and early June. Fundamentally, though, Figma is executing. Q1 2026 revenue came in at $303.78 million, with year-over-year revenue growth of 46.1%.
How We Calculated $36.88 The 24/7 Wall St. price target blends traditional valuation inputs with proprietary factor adjustments tested against historical performance.
For Figma, the forward P/E of 68x against negative trailing EPS of -$4.08 makes earnings-based valuation tricky, so the model leans more heavily on price-to-sales and analyst consensus. The Street’s consensus target is $36.88, anchored by 3 buy ratings and 9 holds.
Our adjustments are mixed. Sentiment is constructive, with a composite score of 62.95 reading bullish. Offsetting that, we apply a downward adjustment for insider selling, AI competitive risk, and the EV/EBITDA reading of 441x, which signals the model should not extrapolate too aggressively until profitability lands.
The Case for $50+ Bulls have real ammunition. Revenue growth of 46.1% year over year, a price-to-sales ratio of just 8.44 versus prior peaks well north of that, and analyst expectations that Figma reaches profitability in 2026 all argue for multiple expansion.
If Figma Make and other AI features take share rather than cede it, and the company prints a clean profitable quarter, a re-rating toward $50 is plausible. That would require the stock to clear the 200-day moving average of $34.96 and keep going.
What Could Go Wrong The bear case starts with valuation. EV/Revenue of 7.06 is still rich for a company posting an operating margin of -41.2%. RBC Capital sits at a $28 price target with a Hold rating, and Stifel and Piper Sandler have trimmed targets citing AI uncertainty.
If competitive pressure from Adobe and AI-native tools squeezes pricing, a re-test of $16 is possible. The counter is that recent margin compression reflects heavy AI investment that bulls argue funds the next leg of growth.
Figma Price Prediction 2026-2030 The 24/7 Wall St. price target of $36.88 implies Figma roughly doubles from here, even though it stops short of $50.
The bullish thesis strengthens on confirmation of profitability and continued 40%-plus revenue growth. The setup weakens if Q2 revenue growth decelerates below 35% or if AI competition forces a guide-down. Net, the risk/reward looks favorable.
Year 24/7 Wall St. Price Target 2026 $36.88 2027 $44 2028 $52 2029 $60 2030 $68 These projections assume Figma sustains 30%-plus revenue growth and reaches durable profitability. Significant upside or downside could result from how aggressively AI reshapes the design software stack.
Figma Inc (NYSE:FIG) is up 4% in premarket trading at $18.70, after Citigroup initiated coverage with a "buy" rating and $36 price target. The brokerage cited software sector strength, and upside potential after the stock's underperformance.
Should these gains hold, FIG will snap an 11-day losing streak. Publicly traded since July 2025, the stock yesterday was flirting with its April 30 record-low of $16.62. Since the start of the year, the equity is down 51.9%.
Most analysts are still skeptical. Coming into today, 10 of the 13 analysts in coverage carry a "hold" rating, compared to just three "strong buy" recommendations. This leaves plenty of room for additional upgrades.
Nearly 70 million shares are sold short, representing 16% of FIG's available float. At the stock's average pace of daily trading, it would take almost four days for these bearish bets to be covered.
Figma FIG shares climbed about 5% on Wednesday after Citi initiated research coverage of Figma with a Buy/High-risk rating and a $36 price target.
Citi said Figma operates in a design software market that is evolving rapidly as artificial intelligence tools and lower-cost alternatives gain traction. Even so, the firm believes concerns that AI could reduce the number of paid users may be overstated, citing opportunities for higher-tier subscriptions, broader adoption among non-design professionals, and increased spending tied to AI features.
The brokerage said its checks with major cloud providers and large financial institutions indicated encouraging demand trends for Figma. Citi pointed to signs of customers upgrading subscription tiers and increasing usage of credit-based AI offerings, which it said may support Figma's monetization efforts.
Citi also projected revenue for the second quarter and fiscal 2026 above Wall Street expectations. The firm said upcoming product events, including Figma's Config conference, as well as potential revenue opportunities tied to new products and monetization initiatives, could serve as catalysts. Citi noted that a lock-up expiration expected in mid-August may weigh on sentiment.
Key Takeaways Figma shifted AI features to usage-based credits, making higher AI consumption a revenue opportunity.FIG says more than 75% of users exceeding AI limits kept buying credits, with over 95% staying active.Figma links AI credit add-ons to larger teams and higher recurring revenues while expanding AI workflows. Figma (FIG - Free Report) has enforced AI credit limits at the beginning of 2026, transforming AI usage from a cost center into a revenue opportunity. Early enterprise adoption of additional credits, high post-enforcement retention, larger spending by AI credit purchasers, and management's expectation that growing AI usage now directly translates into revenues.
While AI capabilities were previously bundled within subscriptions, the company has now transitioned toward a usage-based monetization model through AI credit add-ons and pay-as-you-go billing, allowing increased AI consumption to generate incremental revenues. The early traction from AI credit monetization has helped Figma move into its first commercial phase of AI monetization.
More than 75% of Organization and Enterprise users who had previously exceeded their AI credit limits continued purchasing and using AI credits after enforcement, while over 95% of those users remained active on the platform. Furthermore, the AI-monetization opportunity extends beyond direct credit purchases.
Pro teams purchasing AI credit add-ons have more seats per team and generate average annual recurring revenues more than three times higher than teams without add-ons, suggesting AI adoption is associated with deeper platform expansion.
Figma’s AI-native creative workflows, including Figma’s AI assistant embedded within the design canvas, are expected to consume AI credits in the future, broadening the monetization surface.
How Competitors Fare Against FigmaFigma operates in a crowded design and product workflow market with established incumbents and newer AI-native tools, including AI coding tools, AI design tools, AI website builders and AI product-development platforms.
Figma faces constant competitive challenges from established players, including Adobe (ADBE - Free Report) and Atlassian (TEAM - Free Report) . Atlassian is focusing on adding generative AI features to some of its collaboration software.
Atlassian is partnering with Google Cloud to bring Atlassian’s AI-powered teamwork platform, including Jira, Confluence and Loom, onto Google’s AI-optimized infrastructure. Maintaining product leadership in this marketplace requires sustained investment and higher operating costs. Adobe recently partnered with Google Cloud to enhance Adobe’s creative ecosystem with AI.
Figma’s Share Price Performance, Valuation and EstimatesFigma shares have lost 50.4% year to date. The Zacks Internet - Software industry has declined 14.4% in the same period.
Figma YTD Performance Chart
Image Source: Zacks Investment Research
Figma stock is trading at a premium, with a forward 12-month Price/Sales of 5.30X compared with the industry’s 3.65X. FIG has a Value Score of F.
The consensus mark for 2026 earnings is pegged at 28 cents per share, which has increased 17.3% over the past 30 days. This indicates a 6.7% decline from the reported figure of 2025.
Image Source: Zacks Investment Research
Figma currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Figma stock price has come under intense pressure this year and is now hovering at its all-time low amid the rising concerns about its revenue growth in this artificial intelligence (AI) era. After peaking at $143 following its IPO last year, the stock has plunged to $19 today, with its market cap falling from $60 billion to $10.2 billion.
Shares of Figma rose about 9% in premarket trading on Friday after the design software company raised its annual revenue forecast, signaling that growing adoption of its artificial intelligence tools is helping drive customer expansion and higher spending across its platform.
The company said it now expects fiscal 2026 revenue between $1.42 billion and $1.43 billion, up from its earlier forecast of $1.36 billion to $1.37 billion.
The stronger outlook came after Figma reported first-quarter revenue of $333.4 million for the period ended March 31, ahead of analyst estimates of $313.2 million, according to data compiled by LSEG.
Figma has increasingly integrated AI features across its browser-based design platform, which is widely used by customers ranging from freelancers to large Fortune 500 companies.
The company’s software allows users to move from early-stage sketches and prototypes to coding and publishing products within a single platform.
Figma has been betting that AI can simplify those workflows further and expand adoption among corporate customers.
Executives said customer engagement with the company’s AI products remained strong even after Figma introduced usage-based credit limits earlier this year.
Over 75% of “Org” and “Enterprise” users who exceeded their AI credit limits continued purchasing additional AI credits in April, the company said.
Figma began enforcing those credit limits in March and introduced paid add-ons for customers who exceeded the AI usage included in their plans, part of a broader push to monetize demand for AI-powered features.
“As AI gets better, Figma is accelerating and customer usage and workflows on our platform are deepening. Our platform and AI products drove faster growth for both new customer acquisition and expansion within existing accounts,” Chief Financial Officer Praveer Melwani said in the earnings statement.
The company also forecast second-quarter revenue between $348 million and $350 million, above analysts’ expectations of $327 million.
Competition concerns remainDespite the upbeat results, investors and analysts continue to watch closely for signs that rapidly evolving AI technology could disrupt traditional software platforms.
The rise of so-called agentic AI tools has intensified concerns across the technology industry that advanced models may eventually handle more design and development tasks without relying on conventional software workflows.
Last month, Anthropic unveiled Claude Design, a tool that allows users to generate designs, interactive prototypes and presentations using AI prompts.
“When you talk about a Claude design...you can't dismiss them, their ability to train first-party models and couple those with their own products is something that we definitely are paying attention to,” Melwani told Reuters.
Still, Figma executives argued that AI is currently acting more as a growth catalyst than a threat, helping the company attract more customers and deepen usage across existing accounts.
Analysts remain cautiously optimistic on the stock.
Piper Sandler lowered its price target on Figma to $30 from $35, though broader Wall Street sentiment remains constructive.
According to estimates from seven analysts, Figma’s average price target has fallen to $35.14 from $37.43, with forecasts ranging from $25 to $44 per share.
Based on the stock’s May 14 closing price, the revised average target still implies roughly 74% upside potential.
Consensus ratings compiled across 13 analysts continue to stand at “Buy,” with four Buy ratings, nine Holds, and no Sell recommendations.
1. Nu Holdings' Latin America Growth Continues Nu Holdings (NU +0.86%) posted a 56% net income jump year over year (YoY) in its first quarter of fiscal 2026 yesterday, after customer numbers reached a new record – up 14% YoY to 135 million. The outlook for the Latin American fintech platform is on scaling technology, including AI. But with credit risk growing, and operating costs expected to rise, the stock fell over 4% in pre-market trading this morning. The stock lags the S&P 500 by 11% since its 2023 Rule Breakers recommendation.
Over 15 million Mexico customers: Mexico was a highlight of the quarter, with Nu Holdings now the third-largest financial institution in the country – as it achieved break-even for the first time. It follows previous growth across the region. "In Brazil, we surpassed 115 million customers": Founder and CEO David Vélez also spoke of "our position as the largest private financial institution in the country," as the company approaches 100 million monthly active customers. 2. Cerebras Soars 68% on IPO Cerebras Systems (CBRS 3.75%) made its highly anticipated stock market debut yesterday, at an initial pricing of $185 – raising $5.55 billion, to nail it as the biggest IPO of the year so far. The launch was oversubscribed more than 20 times, and the stock quickly spiked to $385 – triggering a temporary trading halt. By market close the price settled to $311, for a 68% rise on the offer price – and it gained a further 2% in overnight trading.
Wafer-scale AI chips: Market leader Nvidia (NVDA +0.08%) and other semiconductor makers etch multiple chips on the same wafer and cut it up to produce individual devices. Cerebras, instead, is the first company to commercialize making the entire wafer into a single massive chip – which can handle AI workloads faster and with less power. Revenue up 76% in 2025 to $510 million: From revenue of just $25 million in 2022, Cerebras is growing impressively. But it's still way behind Nvidia, which reported nearly 380 times the data center revenue last year that Cerebras achieved. 3. Thursday Earnings You Might Have Missed Globant (GLOB 4.34%) gained more than 5% pre-market following the AI services tech's Q1 earnings. Though revenue dipped 0.7% in the quarter, it was still above the high end of the company's guidance. Annual recurring revenue from Globant's AI Pods subscription service soared to $32.8 million, from $20.6 million in the previous quarter. Applied Materials (AMAT +5.64%) revealed new revenue and profit records in Q2 yesterday, with non-GAAP earnings per share up 20% YoY – as its Semiconductor Systems segment drove most of the growth. Despite these gains, free cash flow fell 80% due to big spending on manufacturing capacity. The stock dipped 3% in early trading. Figma (FIG 3.59%) climbed 10% this morning, after the cloud-based tools specialist saw growth accelerate in Q1. Fool analyst Tim Beyers noted "enterprise software tools – including SaaS tools – are likely to be the greatest distribution mechanism for AI tools and technology." 4. Futures Dip as Trump-Xi Summit Ends Markets retreated sharply this morning, after both the S&P 500 and Nasdaq hit fresh all-time highs yesterday – and the Dow ended above 50,000 points. In early trading, S&P 500 futures declined 1%, with Nasdaq futures down 1.5%.
"One thing he agreed to today, he's going to order 200 jets": As President Trump's meeting with Chinese President Xi Jinping drew to an end, Trump told Fox News of a new deal with Boeing (BA +2.43%) – though shares remained depressed after the company was hit with a $49.5 million penalty relating to the 2019 Ethiopian Airlines 737 Max crash. He also spoke of new farm goods deals, though Beijing has not confirmed anything. Iran war costs: There were hopes China could be enlisted to help end the turmoil in Iran, while Xi warned of possible "clashes and even conflicts" with the U.S. over Taiwan. Meanwhile, inflation continues to drive up, while global bonds are in a rout – with 10-year Treasury yields above 4.5%. 5. Your Take IPOs often pop on day one, then settle or pull back in the following weeks/months. Do you have the patience to wait for a better price, or does watching from the sidelines feel worse than overpaying?
Debate with friends and family, or become a member to hear what your fellow Fools are saying!
This image and article was created using Large Language Models (LLMs) based on The Motley Fool's insights and investing approach. It has been reviewed by our AI quality control systems. Since LLMs cannot (currently) own stocks, it has no positions in any of the stocks mentioned. The Motley Fool has positions in and recommends Applied Materials, Boeing, Figma, Globant, Nu Holdings, and Nvidia. The Motley Fool has a disclosure policy.
Morgan Stanley lowered its price target on Figma (NYSE:FIG) to $38 from $44, maintaining an Equal Weight rating following the design software maker’s first-quarter results. The price target cut arrives despite a second straight quarter of accelerating revenue growth to 46% year over year, highlighting an unusual tension in the analyst community.
Piper Sandler analyst Billy Fitzsimmons also trimmed his target to $30 from $35 while keeping an Overweight rating. For investors in Figma stock, the message is nuanced: growth is excellent, yet the AI competition debate is compressing the multiple Wall Street will pay for it.
Ticker Company Firm Action Old Rating New Rating Old Target New Target FIG Figma Morgan Stanley Price Target Cut Equal Weight Equal Weight $44 $38 FIG Figma Piper Sandler Price Target Cut Overweight Overweight $35 $30 The Analyst’s Case Morgan Stanley credited the accelerating top line to seat expansion, paid customer conversion, and new credit monetization. The firm noted that while investor debates on competition and gross margins persist, the Q1 2026 results “provide a strong case for Figma’s positioning in AI.”
Piper Sandler’s data points were similarly strong: Figma’s 6% revenue beat, net dollar retention of 139%, and a Q2 revenue growth guidance midpoint of 40% year over year, a sizable nine points ahead of consensus. Management also raised the FY26 revenue growth midpoint to 35% year over year.
Company Snapshot Figma operates a collaborative design platform used by product teams across enterprises. The company carries a market capitalization of roughly $9.98 billion and generated trailing revenue of $1.06 billion, with gross margins around 85%.
FIG shares last traded at $23, well below the 52-week high of $142.92. The consensus analyst target sits at $40.25, with ratings skewing toward Hold.
Why the Move Matters Now The valuation reset reflects a structural concern about category disruption rather than any execution miss in the quarter. So-called “vibe coding” platforms and AI-generated user interface tools are increasingly capable of producing design assets without traditional workflows. That has investors questioning whether the design tool category itself faces disruption.
Figma’s defense is its enterprise footprint and AI feature velocity, evidenced by that 139% net dollar retention figure. Even so, Figma stock trades at a price-to-sales ratio of 9x, leaving little room for multiple compression if growth ever slows.
What It Means for Your Portfolio For prudent investors, the analyst downgrade signals less about Figma’s near-term fundamentals and more about the AI overhang on the entire design software category. A 46% growth rate at this scale remains rare, and management’s raised full-year outlook suggests momentum is durable.
Yet the bear case deserves weight. If AI-native tools commoditize design output, even exceptional results may not drive multiple expansion. Position sizing should reflect that asymmetric risk while leaving room to participate if the AI competition fear proves overstated.
Key Takeaways Figma shares jumped 12% after Q1 earnings beat estimates and revenues climbed 46% y/y.FIG raised its 2026 revenue guidance as AI credit monetization and seat expansion gained traction.Figma ended Q1 with 15,218 customers generating more than $10,000 in ARR. Figma (FIG - Free Report) shares gained 12% during Thursday’s extended trading session after the company reported better-than-expected first-quarter 2026 results. Figma came out with non-GAAP earnings of 10 cents per share, beating the Zacks Consensus Estimate by 66.7%. The company reported earnings of 3 cents in the year-ago quarter.
Figma posted revenues of $333.4 million in the first quarter of 2026, surpassing the Zacks Consensus Estimate by 5.5%. Figma’s first-quarter 2026 revenues increased 46% year over year.
Figma’s first-quarter results reflected broad-based seat expansion and rising AI adoption, with net dollar retention reaching 139% at the end of the first quarter. Management also highlighted early traction from AI credit monetization, which began rolling out in March 2026.
FIG’s AI Rollout Starts to Show Up in ResultsA key theme in the first quarter was the company’s push to monetize AI usage while keeping adoption intact. FIG implemented AI credit limits across seats beginning March 18, and management pointed to encouraging early behavior among larger customers as usage moved into a more structured framework.
The company also emphasized that the “surface area” for credit consumption is expanding. While current credit usage is heavily tied to products like Figma Make and image-editing workflows, management expects newer capabilities, including an AI assistant that is in alpha, to further broaden where credits are consumed over time.
Figma’s Quarterly Results in DetailFIG’s non-GAAP gross profit rose 31.5% year over year to $274.6 million, with a non-GAAP gross margin of 82.4%, down 910 basis points from the prior-year quarter.
The company’s non-GAAP operating profit increased 30.3% year over year to $52.1 million, with a non-GAAP operating margin of 15.6%, down 190 basis points from the prior-year quarter.
The company ended the quarter with 15,218 customers generating more than $10,000 in ARR, adding 1,357 customers in this category in the first quarter of 2026. The company now has 1,525 customers generating more than $100,000 in ARR, adding 120 customers in this category in the first quarter of 2026 alone.
FIG’s Balance SheetAs of March 31, 2026, Figma held $1.6 billion in cash and marketable securities compared with $1.7 billion as of Dec. 31, 2025.
Figma generated $97.3 million in operating cash flow and $88.6 million in adjusted free cash flow during the quarter.
Figma Raises 2026 Revenue OutlookFor 2026, the company raised its revenue outlook to $1.422-$1.428 billion, implying year-over-year growth of 40%, up from its prior view of $1.366-$1.374 billion, suggesting growth of 30%. The Zacks Consensus Estimate for 2026 revenues is pinned at $1.37 billion.
Figma projects its 2026 non-GAAP operating income between $125 million and $135 million, up from the prior stated $100-$110 million.
FIG guided to second-quarter 2026 revenues of $348-$350 million, implying 40% year-over-year growth at the mid-point. The Zacks Consensus Estimate for the second quarter of 2026 revenues is pinned at $330.3 million.
Management tied the upward revision to sustained seat expansion across tiers, improved paid conversion, and better-than-expected performance in credit utilization and add-on purchases since AI credit limits were introduced.
Zacks Rank & Stocks to ConsiderCurrently, Figma carries a Zacks Rank #3 (Hold).
Some better-ranked stocks in the broader Zacks Computer and Technology sector are Broadcom (AVGO - Free Report) , Celestica (CLS - Free Report) and Amphenol (APH - Free Report) , each carrying a Zacks Rank #2 (Buy) at present. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Shares of Broadcom have gained 27.1% year to date. The Zacks Consensus Estimate for Broadcom’s 2026 earnings is pegged at $11.45 per share, up by a penny over the past 30 days, indicating a year-over-year surge of 67.9%.
Shares of Celestica have gained 29.1% year to date. The Zacks Consensus Estimate for Celestica’s 2026 earnings is pegged at $10.16 per share, up 15.1% over the past 30 days, indicating a year-over-year jump of 67.9%.
Amphenol shares have declined 4.4% year to date. The Zacks Consensus Estimate for APH’s 2026 earnings is pegged at $4.76 per share, up 11.4% over the past 30 days, indicating a year-over-year increase of 42.5%.
Figma, Inc. delivered strong Q1 results, with 46% YoY revenue growth and notable customer expansion, but FIG valuation remains demanding. Operational advances, AI monetization, and high net dollar retention (139%) support the bullish thesis, yet margin compression raises caution. Stock-based compensation and a negative GAAP operating margin (-41%) present ongoing FIG shareholder dilution and profitability concerns.
Figma shares rose after the creative software platform reported first-quarter results that beat expectations and raised its full-year forecast, with analysts saying the report eased concerns about AI-related disruption. Figma CEO Dylan Field joins Bloomberg's Caroline Hyde and Ed Ludlow on "Bloomberg Tech.
When Anthropic released Claude Design in April, one assumption spread quickly through design and tech circles: a prompt-to-interface tool would make interface design platform Figma redundant. Product teams would describe what they wanted and skip the canvas entirely.
Figma’s Q1 2026 results said otherwise.
Figma beat revenue expectations and raised its full-year outlook, Quartz reported on Friday (May 15). The signal underneath the numbers mattered more than the results themselves: Enterprise teams are not leaving Figma because just they have a faster way to generate a screen.
What Claude Design Actually Threatens Claude Design generates websites, landing pages and interfaces from natural language prompts, PYMNTS reported. No prior design experience is required. The tool does not augment an existing workflow. It replaces the starting point entirely.
That is a genuine shift for certain users. Solo builders, early-stage startups and non-designers who need something functional fast no longer need a designer to get there. The threat is real. It just does not describe most of what Figma’s customers actually do.
Large product organizations do not primarily use Figma to generate screens. They use it to maintain shared design systems, manage version control and manage collaborations across distributed teams. Developer handoff, prototyping and governance sit on top of that. A prompt-to-interface tool solves one upstream problem in a workflow with a dozen others downstream.
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Why Enterprise Teams Are Staying The clearest evidence came not from revenue but from behavior. After Figma began enforcing artificial intelligence (AI) usage limits in March, the vast majority of enterprise customers who hit their cap chose to buy more credits. They did not leave, Fast Company found. Teams inside Figma’s collaboration and handoff infrastructure did not treat a generative AI alternative as a viable exit.
CFO Praveer Melwani said the quarter was driven by seat expansion across entire organizations, not just individual power users. Figma is becoming more entrenched inside product teams, even as generative tools multiply around it. CEO Dylan Field put the thesis plainly: when code is a commodity, design judgment is the competitive edge.
What the Broader Industry Is Actually Sorting Out Figma’s quarter does not settle the competitive picture. It clarifies where the battle is actually being fought.
Adobe is facing the same structural question from a different position. Adobe Firefly is embedded across Photoshop, Illustrator and Premiere, assisting designers already inside those tools. It assumes a trained designer is in the loop. Claude Design does not. The pressure Adobe faces is not that its tools are being replaced. It is that the population of people who need professional design tools may stop growing if generative AI tools absorb the entry-level use cases first.
Google Stitch is pushing from another angle. It launched with Claude Code integration already built in, targeting developers who want to move directly from code to interface without switching contexts. Microsoft embedded AI design into Designer and has integrated Claude into PowerPoint. The design workflow is being approached from every adjacent layer simultaneously.
What Figma’s earnings results suggest is that the collaboration and governance layer—the part that sits across entire product organizations rather than inside a single creator’s session—is proving more durable than the generation layer. Generating a screen is getting cheaper and faster across every tool. Coordinating what happens to that screen across a product team of thirty people is still Figma’s problem to solve.
With whispers of a valuation approaching $2 trillion, SpaceX stands on the precipice of potentially the largest initial public offering in history. Yet forecasting the company's stock price at 2030 feels more like an astrology project than astute financial analysis. SpaceX must overcome regulatory hurdles and make significant technological leaps over the next few years to meet investors' sky-high expectations.
Let's explore where SpaceX stands today, detail the company's vast opportunities, and examine some sobering lessons from recent high-profile IPOs.
Image source: Getty Images.
Putting SpaceX's valuation into perspective Let's take a look at SpaceX's valuation trajectory over the last couple of years:
In late 2024, SpaceX bought back shares from employees for $185 each. This secondary share deal valued the company at $350 billion. About one year later, a tender offer pushed the company's worth to $800 billion by December 2025. Earlier this year, SpaceX merged with xAI in a $1.25 trillion transaction. Most recently, shares of SpaceX hit a valuation of $1.5 trillion on Forge Global's private market trading platform. The company is reportedly eying an IPO valuation between $1.75 trillion and $2 trillion. For context, the company would be valued higher than Walmart, Samsung, Meta Platforms, and Tesla at the high end of this range.
Given SpaceX's S-1 filing remains confidential, investors have only estimates of the company's revenue and profitability. Some analysts estimate that SpaceX generated between $15 and $16 billion in revenue last year, while others put the company's top line closer to $18 billion. Regardless of the precise sales figure, SpaceX's IPO valuation implies a price-to-sales (P/S) multiple exceeding 100.
Separating SpaceX's actual business from its lofty goals SpaceX currently operates two proven segments with a third, transformative one taking shape. The company's reusable rockets reduce launch costs by orders of magnitude, helping SpaceX capture lucrative contracts across commercial and government sectors. Meanwhile, Starlink has evolved from a niche connectivity provider into a global broadband network.
The real multiplier for SpaceX is artificial intelligence (AI). The company is increasingly marketing itself as an orbital AI infrastructure provider -- leveraging Starlink's network and Starship's launch capacity to deploy data centers in space.
The pitch looks compelling on the surface: Orbital compute can sidestep Earth's power grid and cooling bottlenecks, offering greater scale for training and inference workloads. Reports claim that SpaceX estimates its total addressable market to be around $28 trillion, with the vast majority tied to enterprise AI.
These technology IPOs might be a good proxy for SpaceX's fate After a direct listing in 2020, Palantir Technologies (PLTR 1.54%) faced loads of skepticism over its lumpy, government-heavy revenue and recurring operating losses. A strategic pivot toward commercial AI applications fueled top-line growth and helped widen profit margins. Since bottoming at around $6 per share in 2022, Palantir stock has gained more than 2,100%.
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Snowflake (SNOW 0.81%) followed a completely different arc. Its 2020 IPO popped dramatically on the first day of trading. Ultimately, it surrendered these gains due to a high-interest-rate environment and normalized growth rates. Investors who bought near the peak remain in the red years later.
SNOW data by YCharts
Most recently, Figma (FIG 3.59%) and Cerebras Systems (CBRS 3.75%) delivered outsize first-day surges driven by enthusiasm across high-growth software and next-generation chip architectures. Figma's momentum eventually settled into a more measured trajectory, with shares now hovering well below their level in early trading days. For now, it's too early to tell if Cerebras stock will maintain its premium as the company works to convert backlog from OpenAI and Amazon Web Services into durable revenue against larger chip rivals.
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History shows that high-profile IPOs generally come with immediate hype and valuation premiums that are driven by narrative. These frothy valuations can persist if business fundamentals compound rapidly and execution matches the growth story -- as with Palantir.
More often, however, IPO stocks erode in the first year after lockups expire, as actual quarterly performance replaces inspiring rhetoric. SpaceX enters the public markets under immense scrutiny. Its IPO will almost certainly price shares at a premium, reflecting the assumed synergies between AI and the final frontier. But the company's valuation in 2030 remains anyone's guess.
Maintaining a trillion-dollar profile will require Starlink to scale to serve tens of millions of users, Starship to achieve routine launches, and orbital AI to evolve from an interesting concept into a revenue-generating business. Execution delays, geopolitical tensions over orbital routes, dependence on Elon Musk, and the possibility that AI compute economics favor ground-based solutions are all genuine risks for SpaceX.
Buying SpaceX at its IPO price requires accepting extreme valuation and volatility risk. A single missed milestone or change in perception could easily trigger a steep correction that lasts several years. Meanwhile, flawless execution from Musk and his team could mint generational wealth. While the stars are within reach, the journey will undoubtedly test even the most patient investors.
Adam Spatacco has positions in Amazon, Meta Platforms, Palantir Technologies, and Tesla. The Motley Fool has positions in and recommends Amazon, Figma, Meta Platforms, Palantir Technologies, Snowflake, Tesla, and Walmart. The Motley Fool has a disclosure policy.
Shares of Figma (FIG 3.59%) jumped last Friday (May 15) after the collaborative design platform company reported that its first-quarter revenue surged. However, the stock is still down more than 35% on the year, as the company has been dragged down by the software-as-a-service (SaaS) sell-off.
Let's dig into the company's results and prospects to see if now is a good time to buy the stock.
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Strong revenue growth continues It's hard to fault Figma for its struggling stock price following its initial public offering (IPO) last year, as operationally the company has been hitting it out of the park. This continued in the first quarter, as the company's revenue growth accelerated, rising 46% to $333.4 million, up from the 40% growth it saw in Q4 and 38% growth in Q3. Adjusted earnings per share (EPS) rose from $0.03 to $0.10.
The growth was driven by both seat expansion and the continued adoption of the company's artificial intelligence (AI) products. Meanwhile, the company began enforcing AI credit limits on all seats in mid-March. It said the change has been positive, with 95% of users who were over the limits still active on the platform and 75% continuing to use credits, with many purchasing additional ones.
Figma continues to see growth from both new and existing customers. Its number of paid customers climbed 54% year over year to 690,000. Meanwhile, its net revenue retention (NRR) rate for customers with more than $10,000 in annual recurring revenue came in at an impressive 139%, its highest level in two years. This metric measures how much additional money, after any churn, existing customers of one year or longer spend.
Figma upped its full-year revenue forecast, predicting that its 2026 revenue would come in between $1.422 billion and $1.428 billion, representing about 35% year-over-year growth at the midpoint of its guidance. That's up from a prior outlook of between $1.366 billion and $1.374 billion. For Q2, it is looking for revenue between $348 million and $350 million, representing 40% year-over-year growth at the midpoint.
Image source: The Motley Fool.
Figma turned in an exceptional quarter of strong revenue growth. And while there remains a narrative that it will be an AI loser, it continues to demonstrate that AI is driving growth.
With its sell-off this year, the stock now trades at a forward price-to-sales (P/S) ratio of around 8.5 times 2026 analyst estimates and 7.2 times the 2027 consensus. That's attractive for a growth stock increasing its revenue at a 35%-plus clip. As such, I think investors can add shares of the stock at these levels.
Key Takeaways While software sentiment remains bearish, earnings tell a different story.The sector-wide selloff has compressed valuations to highly attractive levels.Software titans like Microsoft are finding buyers at long-term technical support. Is the AI-induced “SaaS-pocalypse” Real?The software industry has suffered one of the biggest bearish divergences from the overall equity markets on Wall Street. Driven by fear of artificial intelligence disruption, the iShares Software ETF ((IGV - Free Report) ) is down nearly 13% over the past year while the S&P 500 Index is up 8%.
Image Source: Zacks Investment Research
In early 2026, software stocks cratered after Anthropic released its “Claude Cowork” agentic AI product.
Will Legacy Software-as-a-Service Players Survive?The answer to the question above requires some nuance. There is not a one-size-fits-all answer to the question, other than investors likely “threw out the baby with the bath water” when they crushed all software stocks in early 2026. Although some legacy software companies will be disrupted, top-quality SaaS players will survive and even thrive because they have:
1. Data: Legacy software platforms hold years of transaction history, customer logs, and deeply entrenched data.
2. Compliance: Although AI coding assistants can build a custom CRM from scratch, Fortune 500 companies rely on legacy software companies because of their legal accountability and enterprise security.
3. AI Integration: Top software firms are successfully integrating AI into their existing products. These software companies benefit from built-in distribution.
Finally, one of the main bearish arguments is that agentic AI systems will mean the end of seat-based monetization. However, top AI companies like Anthropic and OpenAI are leveraging the seat-based monetization structure themselves, undercutting the bearish argument.
Software Earnings: Words Talk, Data ScreamsIf software companies are being disrupted, it certainly hasn’t shown up in corporate earnings yet. Last week, Figma ((FIG - Free Report) ) beat Zacks Consensus Estimates by 66%, signaling that AI remains incapable of high-level strategy, cross-functional empathy, or complex brand identity.
Image Source: Zacks Investment Research
Additionally, ServiceNow ((NOW - Free Report) ) is another quality software company showing few signs of slowing.While shares have declined over the past year,they are up nearly 10% today after an analyst upgrade. Meanwhile, although NOW shares are down, Wall Street analysts see steady earnings growth into the end of the decade.
Image Source: Zacks Investment Research
AI-native platform expansion, rising adoption of agentic capabilities, a growing customer base, acquisitions, and cash generation support NOW’s revenue durability over time.
Shrinking Valuations & Share BuybacksIndustry juggernaut Salesforce ((CRM - Free Report) ) recently announced that it will buy back ~250 million shares or ~$50 billion worth of stock. The buyback announcement is one of the largest on Wall Street and signals that CEO Marc Benioff has confidence in his company. Additionally, the buyback will reduce the share count, making the supply-demand dynamics more attractive for bulls. Meanwhile, with a p/e ratio of just 13.82x, CRM has become extremely attractive from a valuation perspective.
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MSFT Tags 200-week MACharlie Munger once famously said, “If all you ever did was buy high-quality stocks on the 200-week moving average, you would beat the S&P 500 by a large margin over time. The problem is that very few people have the kind of discipline to stick with it.” Microsoft ((MSFT - Free Report) ) shares recently found buyers at the 200-week moving average – a level that has held since the Global Financial Crisis of 2008.
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Bottom Line
Ultimately, Wall Street’s blanket punishment of the software sector has created a classic “baby out with the bathwater” scenario. Software stocks have decoupled from the S&P 500’s rally amid fears of AI disruption. However, recent software earnings reports suggest that the death of high-quality software companies is overexaggerated – especially given current valuations.
The headlines belong to AI and semiconductors right now. Chips are soaring, data center buildout stocks are making new highs, and the momentum crowd is firmly in control. But underneath the surface of a market that looks healthy, something odd is happening. The new-low list has been outrunning the new-high list even as the S&P 500 pushes above 7,500. That's not a healthy market. That's a narrow one.
Jeff Clark of TradeSmith has seen this setup before. His read: when gains concentrate in a thin slice of the market, the rotation trade is coming. And when it does, the money that rushes out of the hot names has to land somewhere. He thinks it lands in stocks that have already been left behind—and he has three specific names in mind.
Get KTOS alerts:
The Setup: When Enthusiasm Gets Discounted to InfinityThe bull case for AI stocks isn't fiction. Real money is flowing into data centers, chips, and infrastructure. The question Clark is asking is a different one: for how long? Once a data center is built, you don't build another one next door. Memory chips are a cyclical commodity—yet the market has priced them as if the cycle has been suspended permanently. Clark's view is that the market is extrapolating today's spending to infinity, and that a correction is overdue. That doesn't mean the AI trade is over. It means the easy money in the hot names may already be made, and the opportunity is now sitting in the stocks no one is talking about.
Figma: A Software Survivor Priced Like a CasualtyFigma Today
$18.80 -0.99 (-4.99%)
As of 11:01 AM Eastern
This is a fair market value price provided by Massive. Learn more.
52-Week Range$16.60▼
$142.92Price Target$38.63
Figma NYSE: FIG went public at $33 a share, shot to more than $140, and has since retraced nearly all of those gains—spending time near $20 before a recent earnings pop pushed it back above $22. The surface-level read is that software is under pressure from AI, and Figma is getting caught in that tide. Clark's read is almost the opposite.
Figma isn't being destroyed by AI. It's integrating it. The platform, used by designers and product teams to build digital products and prototypes, has leaned into AI tooling rather than ignoring it, and the results are showing up in the numbers. The company's user base is growing more than 50% year-over-year, and its most recent earnings report came in at 10 cents per share against an expected loss of 17 cents. Net dollar retention has climbed to 139%, meaning existing customers are spending more. Revenue growth is accelerating, not slowing.
For Clark, the thesis is simple: the stock was never worth $140, but it was also never worth being abandoned. Near $20, it's pricing in too much fear and not enough of what the business is actually doing. His target entry is around that level, and he sees it as a name worth holding for the long run.
Kratos Defense: A Drone Pure-Play That Got Ahead of ItselfKratos Defense & Security Solutions Today
KTOS
Kratos Defense & Security Solutions
$55.27 +0.45 (+0.83%)
As of 11:01 AM Eastern
This is a fair market value price provided by Massive. Learn more.
52-Week Range$39.00▼
$134.00P/E Ratio326.82
Price Target$96.28
The defense budget expansion story is real, and Kratos Defense & Security Solutions NASDAQ: KTOS sits right at the center of it. The company's unmanned aerial systems—jet-powered drones, hypersonic vehicles, and related defense technology—have the Department of Defense as their primary customer, and that customer is spending aggressively. Kratos reported 22.6% revenue growth in its most recent quarter, with a record backlog and raised full-year guidance.
But the stock ran from roughly $35 a year ago to $120 at its peak, and then gave most of it back. It's trading near $53 today, which Clark acknowledges is not cheap on traditional metrics. This is not a value stock in the Graham-and-Dodd sense. What it is, he argues, is a growth stock with earnings expanding north of 45% annually, trading at a steep discount to where market enthusiasm put it just a few months ago.
Clark's preferred entry is closer to $45 to $50. The defense sector as a whole has pulled back from early-2026 highs as investors wait for the spending surge to show up more aggressively in earnings. Clark sees that patience as the setup. Drone technology spending isn't going away, and the pullback creates a better entry than anything available when KTOS was making headlines at the top.
SoundHound AI: Round-Trip Ticket, Better DestinationSoundHound AI Today
$6.66 -0.09 (-1.35%)
As of 11:01 AM Eastern
This is a fair market value price provided by Massive. Learn more.
52-Week Range$5.83▼
$22.17Price Target$14.93
SoundHound AI NASDAQ: SOUN has put investors through a full round trip. A year ago, the stock was trading near $8, ran all the way to the low $20s on AI enthusiasm, and has since come back down to roughly $8. Anyone who bought near the top knows exactly how painful that ride has been.
But Clark's focus isn't on where the stock has been; it's on whether this entry price makes sense relative to what the company is building.
SoundHound's technology is the conversational AI voice layer embedded in cars, restaurant kiosks, and consumer devices—the software that responds when a driver asks for the nearest gas station or a customer places a voice order. The company is not yet profitable. What it is, Clark says, is doing the right things operationally: growing revenue, expanding into new verticals, and positioning itself as the leading pure-play on voice AI at a price point that reflects none of that potential. At $8, the stock is trading where it was before the original wave of AI enthusiasm, and the business is meaningfully larger now than it was then.
The risk is real, as profitability is still quarters away at minimum, and the stock has shown it can be volatile in both directions. But for investors who believe voice AI will become embedded infrastructure, Clark's argument is that the round trip back to $8 is exactly the kind of entry point that "buy low, sell high" was invented for.
The Bigger PictureThe three names share a common thread: each ran hard on genuine enthusiasm, pulled back further than the fundamentals justify, and now sits in the uncomfortable zone where patience is required. That discomfort is the point. The stocks generating today's headlines are priced for perfection. These aren't—and for investors willing to wait for the rotation Clark sees coming, that gap may be exactly where the opportunity lives.
Should You Invest $1,000 in Kratos Defense & Security Solutions Right Now?Before you consider Kratos Defense & Security Solutions, you'll want to hear this.
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Figma is upgraded to a buy after a Q1 beat and raised outlook, reversing prior caution. FIG demonstrates hypergrowth with 43% y/y revenue growth, targeting over $1.4 billion in revenue this year. Retention remains robust near 140% net expansion, aided by cross-selling and upmarket customer focus.
Figma has defied AI disruption fears, posting 46% YoY revenue growth and accelerating net dollar retention to 139%. Consensus estimates appear too conservative; I expect further upside as FIG transitions to a usage-based model and leverages AI tailwinds. FIG maintains a bulletproof balance sheet with $1.6 billion in cash and no debt, supporting continued investment and margin expansion.
Calls for Management to Sharpen Product Focus and Rationalize Costs in Line with Competitors
Calls for Board to Examine Relationship with Anthropic Given Launch of Claude Design
, /PRNewswire/ -- Findell Capital Management LLC, ("Findell Capital" or "Findell"), which beneficially owns shares of common stock of Figma, Inc. (NYSE: FIG) (the "Company" or "Figma"), today issued the following letter to the CEO and Board of Directors of Figma, as well as an accompanying report (see here).
Findell believes that Figma has a strong moat that investors will come to appreciate over the coming months. That said, Findell contends that there are several steps that Figma could take today to maximize its shareholder value:
1) Enhance focus in the product organization by simplifying its offering
2) Rationalize costs so they are in line with peers
3) Conduct a governance review of the Board dynamics in light of the Claude Design launch
We outline these points in our letter below and in our report (see here).
Dear Mr. Field and Members of the Board of Directors:
We and our affiliates are shareholders of Figma, Inc. ("Figma" or the "Company"). We have great admiration for the product and the design movement Figma has built and believe that Figma has a true moat, all of which we articulated in a write-up we put out this morning (see here).
We write to the Board to respectfully offer ways Figma could further improve its long-term positioning as a publicly traded company:
1) Product Positioning and Leadership
We believe there is an opportunity to streamline the Figma product portfolio and also upgrade the product organization with seasoned leadership. Figma should further focus its product suite on Design, Dev Mode, FigJam, and Make, and sunset or repackage the remaining products. This would enable Figma to focus its engineering and product resources on building the strongest moat around its core franchise. This would allow the company to accelerate product velocity in its highest-value workflows, and sharpen the company's marketing narrative against new entrants.
2) Cost Rationalization
We would suggest that Figma bring its compensation practices more in line with industry norms and also align its cost base with scaled SaaS peers over time. Estimates call for R&D to exceed 30% of revenues in 2026 (exclusive of stock-based compensation).1 We believe this number should be meaningfully reduced as product focus narrows. Figma should rely on a mix of internal R&D and tuck-in outsourced R&D by way of acqui-hires. Analyst estimates call for Figma to spend ~$375mm or 27% of revenues on stock-based compensation in 2026,1 as compared to Adobe, which spent ~8% of revenues on stock-based compensation in its most recent quarter.2 This comparison is particularly stark because we believe Figma stock has more upside than Adobe on a relative basis.
3) Board Governance
We were concerned by some of the recent developments on the Figma Board. Mr. Krieger (Anthropic's Chief Product Officer) resigned from the Board on 4/14/26.3 On 4/17/26, Anthropic released Claude Design, a product which directly competes with Figma.4 This pattern of events raises serious corporate governance concerns. It appears that there are two Board Members remaining on the Figma Board who are material investors in Anthropic.5,6 We believe the Board should conduct an independent investigation to evaluate whether Anthropic benefitted from any improper use of Figma's confidential information.
It may be appropriate to consider refreshing the membership of the Board in light of these potential conflicts.
We believe Figma is a generational company and is being misunderstood by the market. Improving margins and governance will help unlock additional value alongside continued business execution and help the market better understand what a great asset it is.
Sincerely,
Brian Finn
Findell Capital
88 Pine Street, 22nd Floor
New York, New York 10005
THIS COMMUNICATION IS FOR INFORMATIONAL PURPOSES ONLY AND IS NOT A RECOMMENDATION, AN OFFER TO PURCHASE OR A SOLICITATION OF AN OFFER TO SELL SHARES.
THIS COMMUNICATION CONTAINS OUR CURRENT VIEWS ON THE VALUE OF FIGMA SECURITIES AND CERTAIN ACTIONS THAT FIGMA MAY TAKE TO ENHANCE THE VALUE OF ITS SECURITIES. OUR VIEWS ARE BASED ON OUR OWN ANALYSIS OF PUBLICLY AVAILABLE INFORMATION AND ASSUMPTIONS WE BELIEVE TO BE REASONABLE. THERE CAN BE NO ASSURANCE THAT THE INFORMATION WE CONSIDERED AND ANALYZED IS ACCURATE OR COMPLETE. SIMILARLY, THERE CAN BE NO ASSURANCE THAT OUR ASSUMPTIONS ARE CORRECT. FIGMA'S PERFORMANCE AND RESULTS MAY DIFFER MATERIALLY FROM OUR ASSUMPTIONS AND ANALYSIS.
OUR VIEWS AND OUR HOLDINGS COULD CHANGE AT ANY TIME. WE MAY SELL ANY OR ALL OF OUR HOLDINGS OR INCREASE OUR HOLDINGS BY PURCHASING ADDITIONAL SECURITIES. WE MAY TAKE ANY OF THESE OR OTHER ACTIONS REGARDING FIGMA WITHOUT UPDATING THIS COMMUNICATION OR PROVIDING ANY NOTICE WHATSOEVER OF ANY SUCH CHANGES (EXCEPT AS OTHERWISE REQUIRED BY LAW).
1 Piper Sandler 4/28 Report on Figma Titled: 1Q26 Preview: Framing Up a Strong Quarter; AI Competition Front and Center
2 https://www.adobe.com/cc-shared/assets/investor-relations/pdfs/21306202/ay45th643t5y46.pdf
3 https://www.sec.gov/Archives/edgar/data/1579878/000162828026025127/fig-20260414.htm
4 https://www.anthropic.com/news/claude-design-anthropic-labs
5 https://thenextweb.com/news/sequoia-joins-anthropics-25b-funding-round
6 Kleiner Perkins firm materials, kleinerperkins.com (accessed May 2026)
Contact:
Findell Capital Management, LLC
88 Pine Street, 22nd Fl.
New York, NY 10005
[email protected]
Investment firm Goldman Sachs recently cut the price target on Figma (FIG 3.59%) to $30 per share, down from $35. In a sense, this should not come as a surprise, as the stock declined soon after its initial public offering (IPO) in July of last year and has traded in a range since March.
Nonetheless, investors should also remember that the software-as-a-service (SaaS) stock has fallen 80% since topping $120 shortly after the company went public. Instead of signaling further pain, history shows such actions sometimes signify a bottom following a sustained decline. That may be the case with Figma stock, signifying a buying opportunity that could become lucrative for investors.
Image source: Getty Images.
Putting the Figma price target cuts into perspective Figma has stood out for creating a design tool for interactive website and app design. It successfully combined artificial intelligence (AI) and human interaction into this process, making it so valuable that Adobe once attempted to buy the company.
That momentum helped make its IPO initially successful, though as mentioned before, the stock has sold off amid its high valuation and fears of competition from AI. That downtrend could have played a role in a series of price target cuts by Goldman Sachs, which originally set a $48-per-share price target on the stock during last summer's IPO.
Today's Change
(
-3.59
%) $
-0.71
Current Price
$
19.08
As strange as it may sound, this could signal beaten-down Figma stock has become a buy. Goldman Sachs target represents potential upside of more than 25%.
Additionally, price target cuts for Apple in 2019 and Netflix in 2022 preceded rapidly rising stock prices in the months after the stocks experienced significant declines. In Apple's case, the rapid growth of its services business and optimism regarding 5G helped rescue the stock after price target cuts based on weakening device sales. With Netflix (which also included downgrades), a valuation below 20 times earnings eased investor worries after subscriber numbers fell.
Figma's current conditions show parallels to both of those stocks. In the first quarter of 2026, the 46% year-over-year increase in revenue implies growth is not currently a challenge. While it is not yet profitable, it also reported free cash flow of $89 million for the quarter.
Furthermore, Figma now trades at a price-to-sales (P/S) ratio of around 10. This is down from its 66 sales multiple just after its IPO and is closer to the P/S ratios of other rapidly growing companies. Thus, instead of selling, now might be a time to take another look at Figma stock.
Investing in Figma stock after the price target cut Ultimately, Figma appears to have experienced a "bullish price target cut."
Admittedly, bulls do not like to witness falling price targets, and negative sentiment tends to beget more selling.
However, its current price target would still amount to significant growth, and downgrades aren't always followed by falling stock prices. In my view, the historical indicators imply that the sell-off in Figma stock could soon come to an end.
Will Healy has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Adobe, Apple, Figma, Goldman Sachs Group, and Netflix. The Motley Fool recommends the following options: long January 2028 $330 calls on Adobe and short January 2028 $340 calls on Adobe. The Motley Fool has a disclosure policy.
Shares of Figma (FIG 3.59%), the design software stock, were soaring last month as shares jumped on a strong earnings report and rode a broader recovery in the software sector.
Figma went public last July and jumped out of the gate before falling sharply from its peak. Eventually, the stock sank below its IPO price of $33, and it remains there today.
At first, Figma was dogged by concerns about its valuation, and later it became one of the software stocks that investors believed to be primed for AI disruption, especially after Anthropic launched its own competing design product, Claude Design.
Nonetheless, Figma has delivered strong results since it went public, and that was part of the reason that it finished last month up 44%, according to data from S&P Global Market Intelligence.
As you can see from the chart below, it wasn't a straight line up for Figma last month, but it was able to rack up some strong gains, especially after its earnings report in the middle of the month.
FIG data by YCharts
What happened with Figma Figma jumped 13% on May 15 after its first-quarter earnings report came out, following a rally the day before heading into the report.
Figma posted 46% revenue growth to $333.4 million, well ahead of estimates at $316 million, and accelerating from 40% growth in the previous quarter. Its net dollar retention rate reached 139%, showing existing customers over the last four quarters increased their spending by 39%, its fastest pace in two years.
New AI products like Figma Make and Figma Weave are helping to drive growth, and it's seeing strong conversion from free to paid users and to their paid tier.
On the bottom line, adjusted operating income improved from $40 million to $52.1 million, and adjusted earnings per share came in at $0.10, which beat estimates at $0.06.
After giving up some of those gains in the following week, it closed out the month strong, rising with other software stocks, and as activist investor Findell Capital Management complimented the company but also suggested changes.
Today's Change
(
-3.59
%) $
-0.71
Current Price
$
19.08
What's next for Figma Looking ahead, Figma raised its full-year revenue guidance to $1.422 billion-$1.428 billion, implying 35% year-over-year revenue growth, up $55 million from its previous range. It also called for adjusted operating income of $125 million-$135 million.
If Figma can execute on those goals, the stock looks like a good candidate to keep moving higher.
Key Takeaways Figma's 139% net dollar retention rate is driven by seat expansion and broader platform adoption.FIG relies on customer seat growth; weaker hiring or IT spending could slow retention and revenues.Figma faces Adobe and Atlassian competition while trading at 11.91x forward sales. Figma (FIG - Free Report) is growing on the back of strong seat expansion across its customer base, supported by large enterprise agreements, increasing adoption by developers and broader use of the platform beyond design teams.
Management noted that organizations are expanding Figma usage across product, engineering and business teams, which is helping drive the company’s industry-leading 139% net dollar retention rate. Its seat-plus-credit model also adds new consumption dynamics, which can lead to more quarter-to-quarter variability.
At the same time, this growth model carries risk. If hiring slows, enterprise technology budgets tighten, or companies cut software spending amid a weaker economy, seat expansion could slow.
Since Figma’s retention and revenue growth depend heavily on customers adding users and widening platform adoption, any slowdown in seat growth could weigh on net dollar retention and revenue growth. In addition, high infrastructure costs and AI serving expenses may continue to pressure margins.
The Zacks Consensus Estimate for FIG’s bottom line for 2026 is pegged at 23 cents per share, indicating a year-over-year decline of 23%. The estimates have remained unchanged for 60 days. This can be worsened by continued competitive pressure from larger players, leading Figma to offer its products at a low margin while spending on R&D at the same time.
How Competitors Fare Against FigmaFigma operates in a crowded design and product workflow market with established incumbents and newer AI-native tools, including AI coding tools, AI design tools, AI website builders and AI product-development platforms.
Figma faces constant competitive challenges from established players, including Adobe (ADBE - Free Report) and Atlassian (TEAM - Free Report) . Atlassian is focusing on adding generative AI features to some of its collaboration software.
Atlassian is partnering with Google Cloud to bring Atlassian’s AI-powered teamwork platform, including Jira, Confluence and Loom, onto Google’s AI-optimized infrastructure. Maintaining product leadership in this marketplace requires sustained investment and higher operating costs. Adobe recently partnered with Google Cloud to enhance Adobe’s creative ecosystem with AI.
Figma’s Share Price Performance, Valuation and EstimatesFigma shares have lost 35% year to date. The Zacks Internet - Software industry has declined 6.2% in the same period.
FIG YTD Performance Chart
Image Source: Zacks Investment Research
Figma stock is trading at a premium, with a forward 12-month Price/Sales of 6.99X compared with the Computer and Technology sector’s 4.00X. FIG has a Value Score of F.
The consensus mark for 2026 earnings is pegged at 28 cents per share, which has increased 17.3% over the past 30 days. This indicates a 6.7% decline from the reported figure of 2025.
Image Source: Zacks Investment Research
Figma currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
SAN FRANCISCO--(BUSINESS WIRE)--Figma, Inc. (NYSE: FIG), a leading design and product development platform, today announced it will host an Investor and Analyst Session at Config 2026 on Wednesday, June 24, 2026 at 2:00 p.m. Pacific Time, in San Francisco, California. Config is Figma's annual user conference, bringing together over ten thousand designers, developers, and product builders shaping the future of design and product building. A live webcast of the session will be available on Figma's.