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Shares of Meta Platforms NASDAQ: META have been on an absolute tear. The stock’s closing low in August was approximately $543. Since then, shares have gained over 25%.

Meta Platforms Today

$766.76 +22.66 (+3.05%)

As of 12:33 PM Eastern

This is a fair market value price provided by Massive. Learn more.

$520.26▼

$770.900.27%

28.95

$793.16

The company’s Muse personal AI agent has been a primary driver of this surge. Muse recently became the most-downloaded free app on Apple's NASDAQ: AAPL U.S. App Store, taking the top spot from OpenAI’s ChatGPT.

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The excitement comes as Muse could become a key avenue for Meta to drive non-advertising AI revenue.

Muse is not the only way that Meta is looking to juice its non-advertising revenue. The company also unveiled various subscription plans months ago and recently announced an update to this initiative.

Meta Pushes Forward Subscription Plan RolloutMeta released several subscription offerings in late May, called “Meta One” plans. These subscriptions cost between $2.99 per month and $19.99 per month for consumers. The more expensive plans provide more premium features across all three of Meta’s apps: Facebook, Instagram, and WhatsApp, as well as more AI usage. The company also released business and creator plans, starting at $14.99 per month and going up to $49.99 per month.

It appears the company has now introduced even more expensive business and creator plans. The Expert plan costs $149 per month, while the Max plan is $499 per month. These plans greatly increase the human support businesses can receive, with the Max plan providing unlimited support cases per month and offering the most access to the Meta Business Agent.

These plans are now globally available, following an initial rollout over the past few months. Meta notes that it has so far amassed 15 million subscriptions and trials to date. Given that this figure includes both subscriptions with an unknown price breakdown and trials, it is difficult to assess the revenue effect. However, assuming a blended price of $10 per month for 15 million users would equate to $1.8 billion in annual sales. This would be very small relative to Meta’s expected total revenue of over $250 billion in 2026, but the offerings are still in the early stages of rollout.

Recent Data Shows Spiking In-App Purchase ActivitySome particularly interesting data points come from the mobile consumer data platform Apptopia. The company measured in-app purchases (IAP) revenue between Meta’s initial subscription rollout and mid-September. Up until Sept. 9, there was essentially no change in these numbers. However, that day, IAP revenue soared and has remained elevated since. Daily average IAP revenue on Instagram rose 475% to $1.2 million compared to $209,000 in the prior eight weeks. On Facebook, average daily IAP revenue rose 143% to $528,000. Both of these figures surpassed previous all-time high IAP levels. These figures imply incremental daily IAP revenue of approximately $991,000 for Instagram and $311,000 for Facebook, or around $1.3 million combined.

As an illustration, extending this over 365 days would imply a $475 million IAP uplift, a very small figure versus Meta’s revenue base. However, again, the rollout is in the early innings, meaning that a further uplift from here is fully possible. Additionally, Apptopia’s figures omit WhatsApp, which has its own subscription plan, but can also be bundled with Facebook and Instagram plans.

Notably, Wall Street analysts see Meta’s subscriptions as a significant longer-term opportunity for the Magnificent Seven giant. BNP Paribas and Truist estimate Meta’s subscriptions could generate $13.5 billion in sales by 2028 and $20 billion by 2030, respectively. These figures are equal to around 5.3% and 7.9% of Meta’s expected total revenue in 2026.

Taking BNP Paribas’s 2028 forecast with an assumed blended price of $10 per subscription would require 112.5 million paying users over a full year. While this number is large in absolute terms, it would represent just 3.1% of Meta’s 3.6 billion daily active user base. Additionally, the much more expensive business and creator plans could push the blended subscription price higher.

Subscriptions and Muse Adoption: 2 Non-Ad Metrics to WatchAt this point, it appears unlikely that Meta’s subscription plans are moving the needle significantly on the company's revenue. However, the longer-term growth potential is what is important, with recent IAP data providing encouraging early signals.

Meta’s Q3 earnings report typically takes place near the end of October, at which point the firm may provide a more substantial update on subscription adoption. However, Meta tends to remain tight-lipped until new offerings reach a critical mass, meaning that updates could be limited for some time. Still, subscription adoption and Muse adoption are two new data points for investors to monitor in future earnings calls to assess Meta’s non-advertising growth trajectory.

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Meta Platforms (META +3.29%) stock exploded higher Friday, soaring more than 11% as its new "Muse" artificial intelligence agent began gaining momentum. Aside from a brief pause Tuesday as a few investors took profits off the table, the stock's gone nowhere but up since then, including a 3.1% gain through 11:35 a.m. this morning.

And Wall Street analysts are pretty sure they know why.

Image source: The Motley Fool.

Muse makes Meta more valuable Four analysts -- Tigress, Raymond James, JPMorgan, and Citizens -- raised price targets on Meta stock to as high as $995 per share today. That's after Cantor Fitzgerald and KeyBanc raised targets just yesterday.

Evercore ISI sees Muse as a more likely catalyst for Meta stock than the "Metaverse" ever was. "Just like GOOGL in 2025, what we are witnessing is a transition from a perceived 'AI Loser' to an 'AI Winner,'" says the analyst.

Raymond James notes that 300,000 users download Muse per day. And while it's going to be expensive for Meta to service those accounts, RJ estimates the cost will be no more than $12 billion per year -- while the revenue Muse brings in could approach $50 billion.

Premium Feature

Moneyball Superscore

79/100

Today's Change

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3.29

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24.47

Current Price

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768.57

What this means for Meta stock This is easy math. Assuming the analysts are right, a successful Muse rollout could add $38 billion to Meta's $228.2 billion annual revenue stream -- 22% growth from a single new product. It would be incredibly profitable growth, too, earning gross margins as high as 76%.

Granted, that's not quite as high as the 82% gross margin Meta was already earning, according to data from S&P Global Market Intelligence. But it's not half bad for a brand-new product and could become even more profitable over time as Muse scales.

At a P/E ratio under 28, Meta stock might be a buy.

Rich Smith has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Meta Platforms. The Motley Fool has a disclosure policy.

"A little bit less on metaverse for now": Meta's $1,299 VR glasses Mark Zuckerberg told Meta Connect that Reality Labs is now focused on glasses for AI, that Meta is building fewer VR devices and will only ship them on a real breakthrough, and then unveiled one. Meta VR Glasses are the first IMAX Enhanced certified VR device, with Dolby Vision and Atmos, at $1,299.99 in the spring.

Meta Platforms gave several updates on its AI efforts last night that analysts see driving big gains for its business, and its stock.

Secure Asset Management LLC grew its stake in Meta Platforms, Inc. (NASDAQ:META – Free Report) by 54.1% in the second quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 8,120 shares of the social networking company’s stock after acquiring an additional 2,849 shares during the quarter. Secure Asset Management LLC’s holdings in Meta Platforms were worth $4,574,000 at the end of the most recent quarter.

Several other hedge funds and other institutional investors have also bought and sold shares of META. Clarus Wealth Advisors grew its holdings in Meta Platforms by 9.9% during the second quarter. Clarus Wealth Advisors now owns 3,235 shares of the social networking company’s stock valued at $1,951,000 after purchasing an additional 292 shares during the period. Banco de Sabadell S.A raised its holdings in Meta Platforms by 19.5% in the second quarter. Banco de Sabadell S.A now owns 6,054 shares of the social networking company’s stock worth $3,409,000 after purchasing an additional 986 shares during the period. Nan Shan Life Insurance Co. Ltd. raised its holdings in Meta Platforms by 6.4% in the second quarter. Nan Shan Life Insurance Co. Ltd. now owns 157,555 shares of the social networking company’s stock worth $88,749,000 after purchasing an additional 9,511 shares during the period. Ironvine Capital Partners LLC boosted its position in shares of Meta Platforms by 1,298.5% during the second quarter. Ironvine Capital Partners LLC now owns 49,129 shares of the social networking company’s stock worth $27,674,000 after purchasing an additional 45,616 shares in the last quarter. Finally, Independence Bank of Kentucky boosted its position in shares of Meta Platforms by 0.9% during the second quarter. Independence Bank of Kentucky now owns 18,198 shares of the social networking company’s stock worth $10,251,000 after purchasing an additional 155 shares in the last quarter. Institutional investors own 79.91% of the company’s stock.

More Meta Platforms News Here are the key news stories impacting Meta Platforms this week:

Positive Sentiment: Muse adoption is strengthening the AI growth narrative. Muse reportedly reached the top of Apple’s U.S. free-app rankings, with early downloads approaching 900,000. Investors are increasingly viewing the product as a potential consumer “killer app” and a new distribution channel for Meta’s AI capabilities. Meta’s standoff with Amazon over Muse could be a sign of things to come Positive Sentiment: Analysts raised their expectations. KeyCorp lifted its price target to $900 from $780, while Cantor Fitzgerald raised its target to $860 from $680; both maintained overweight ratings. The upgrades reflect expectations that AI agents could become a significant third growth curve for Meta. KeyBanc Adjusts PT on Meta Platforms to $900 Positive Sentiment: Commerce and hardware opportunities are expanding. Muse’s integration with Shopify’s Shop Pay could let users complete purchases through the agent, giving Meta a path to transaction-based monetization. Meta is also bringing Muse to smart glasses and advancing a broader hardware push ahead of Meta Connect. Meta is bringing its Muse AI agent to its glasses Neutral Sentiment: Meta Connect is a near-term catalyst. Investors are awaiting announcements on Muse, AI models, smart glasses and other devices that could clarify the company’s product roadmap and monetization strategy. Negative Sentiment: Competitive and regulatory risks remain. Amazon blocked Muse from accessing its site, while privacy and security concerns surrounding AI agents and camera-equipped glasses could limit adoption or invite additional scrutiny. Meta’s New AI Agent Is an Instant Hit—and the Backlash Has Already Begun Negative Sentiment: Insider selling and valuation create caution. COO Javier Olivan and Chief Product Officer Christopher Cox sold shares under pre-arranged Rule 10b5-1 plans. Technical analysts also warn that the recent rally increases the risk of a short-term pullback, even as the longer-term trend remains bullish. Analyst Ratings Changes A number of research firms recently commented on META. Robert W. Baird lowered their price objective on shares of Meta Platforms from $830.00 to $750.00 and set an “outperform” rating for the company in a research report on Thursday, July 30th. Susquehanna reduced their target price on Meta Platforms from $900.00 to $650.00 and set a “positive” rating on the stock in a report on Thursday, July 30th. BNP Paribas Exane assumed coverage on Meta Platforms in a research note on Tuesday, June 2nd. They issued an “outperform” rating for the company. Citizens Jmp lowered their price target on Meta Platforms from $800.00 to $770.00 and set a “market outperform” rating for the company in a report on Thursday, July 30th. Finally, Citigroup reiterated a “buy” rating and set a $800.00 price objective on shares of Meta Platforms in a report on Wednesday, September 16th. Four analysts have rated the stock with a Strong Buy rating, thirty-five have given a Buy rating and eight have issued a Hold rating to the company’s stock. According to data from MarketBeat.com, Meta Platforms has a consensus rating of “Moderate Buy” and an average target price of $796.95. Read Our Latest Research Report on META

Meta Platforms Stock Performance Meta Platforms stock opened at $744.10 on Thursday. Meta Platforms, Inc. has a twelve month low of $520.26 and a twelve month high of $763.90. The company has a quick ratio of 2.23, a current ratio of 2.23 and a debt-to-equity ratio of 0.32. The company has a market capitalization of $1.90 trillion, a P/E ratio of 28.03, a PEG ratio of 1.28 and a beta of 1.25. The stock’s 50 day moving average is $610.79 and its 200 day moving average is $611.16.

Meta Platforms (NASDAQ:META – Get Free Report) last released its earnings results on Wednesday, July 29th. The social networking company reported $6.18 EPS for the quarter, missing the consensus estimate of $7.19 by ($1.01). Meta Platforms had a return on equity of 33.18% and a net margin of 29.83%.The company had revenue of $60.80 billion during the quarter, compared to the consensus estimate of $60.22 billion. During the same period last year, the firm posted $7.14 earnings per share. The company’s revenue was up 28.0% compared to the same quarter last year. On average, equities research analysts predict that Meta Platforms, Inc. will post 27.93 earnings per share for the current fiscal year.

Meta Platforms Dividend Announcement The firm also recently announced a quarterly dividend, which will be paid on Monday, September 28th. Shareholders of record on Monday, September 21st will be paid a dividend of $0.525 per share. This represents a $2.10 annualized dividend and a yield of 0.3%. The ex-dividend date is Monday, September 21st. Meta Platforms’s dividend payout ratio (DPR) is currently 7.91%.

Insider Buying and Selling at Meta Platforms In related news, COO Javier Olivan sold 946 shares of the stock in a transaction that occurred on Monday, September 21st. The shares were sold at an average price of $680.27, for a total transaction of $643,535.42. Following the transaction, the chief operating officer owned 9,770 shares in the company, valued at $6,646,237.90. This represents a 8.83% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CAO Aaron Anderson sold 3,240 shares of the firm’s stock in a transaction that occurred on Thursday, September 3rd. The stock was sold at an average price of $618.06, for a total transaction of $2,002,514.40. Following the completion of the sale, the chief accounting officer owned 6,271 shares in the company, valued at $3,875,854.26. This represents a 34.07% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders have sold 123,333 shares of company stock worth $80,795,845. Insiders own 13.53% of the company’s stock.

Meta Platforms Company Profile (Free Report)

Meta Platforms, Inc develops technologies that help people connect, communicate and build communities online. The company’s principal products include Facebook, Instagram, Messenger, WhatsApp and Threads, which enable social networking, messaging, content sharing and digital communication.

Meta generates most of its business through advertising displayed across its family of apps. It also develops artificial intelligence technologies, business messaging tools and hardware and software through its Reality Labs division, including Quest virtual- and mixed-reality devices and related experiences.

The company was founded as Facebook in 2004 by Mark Zuckerberg and was renamed Meta Platforms in 2021 to reflect its broader focus on building the metaverse.

Recommended Stories Five stocks we like better than Meta Platforms Chips to Bots: Qualcomm’s Agentic AI Breakout Ciena Fell 40%—Now One Analyst Sees 50% Upside Energy Transfer Taps the AI Power Boom Viking’s Obesity Edge May Be Staying Power, Not Weight Loss Want to see what other hedge funds are holding META? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Meta Platforms, Inc. (NASDAQ:META – Free Report).

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Banco de Sabadell S.A grew its stake in Meta Platforms, Inc. (NASDAQ:META – Free Report) by 19.5% during the second quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm owned 6,054 shares of the social networking company’s stock after acquiring an additional 986 shares during the quarter. Meta Platforms comprises about 2.0% of Banco de Sabadell S.A’s portfolio, making the stock its 19th biggest position. Banco de Sabadell S.A’s holdings in Meta Platforms were worth $3,409,000 as of its most recent filing with the Securities and Exchange Commission.

Several other large investors have also recently made changes to their positions in META. Nan Shan Life Insurance Co. Ltd. grew its holdings in shares of Meta Platforms by 6.4% during the second quarter. Nan Shan Life Insurance Co. Ltd. now owns 157,555 shares of the social networking company’s stock valued at $88,749,000 after buying an additional 9,511 shares during the last quarter. Ironvine Capital Partners LLC raised its stake in Meta Platforms by 1,298.5% in the 2nd quarter. Ironvine Capital Partners LLC now owns 49,129 shares of the social networking company’s stock worth $27,674,000 after acquiring an additional 45,616 shares during the last quarter. Independence Bank of Kentucky raised its stake in Meta Platforms by 0.9% in the 2nd quarter. Independence Bank of Kentucky now owns 18,198 shares of the social networking company’s stock worth $10,251,000 after acquiring an additional 155 shares during the last quarter. Bedel Financial Consulting Inc. lifted its position in Meta Platforms by 2.8% during the 2nd quarter. Bedel Financial Consulting Inc. now owns 3,097 shares of the social networking company’s stock worth $1,745,000 after acquiring an additional 83 shares during the period. Finally, Keeler Thomas Management LLC grew its stake in Meta Platforms by 11.2% during the 2nd quarter. Keeler Thomas Management LLC now owns 2,258 shares of the social networking company’s stock valued at $1,272,000 after purchasing an additional 228 shares during the last quarter. 79.91% of the stock is owned by institutional investors.

Meta Platforms News Roundup Here are the key news stories impacting Meta Platforms this week:

Positive Sentiment: Muse adoption is strengthening the AI growth narrative. Muse reportedly reached the top of Apple’s U.S. free-app rankings, with early downloads approaching 900,000. Investors are increasingly viewing the product as a potential consumer “killer app” and a new distribution channel for Meta’s AI capabilities. Meta’s standoff with Amazon over Muse could be a sign of things to come Positive Sentiment: Analysts raised their expectations. KeyCorp lifted its price target to $900 from $780, while Cantor Fitzgerald raised its target to $860 from $680; both maintained overweight ratings. The upgrades reflect expectations that AI agents could become a significant third growth curve for Meta. KeyBanc Adjusts PT on Meta Platforms to $900 Positive Sentiment: Commerce and hardware opportunities are expanding. Muse’s integration with Shopify’s Shop Pay could let users complete purchases through the agent, giving Meta a path to transaction-based monetization. Meta is also bringing Muse to smart glasses and advancing a broader hardware push ahead of Meta Connect. Meta is bringing its Muse AI agent to its glasses Neutral Sentiment: Meta Connect is a near-term catalyst. Investors are awaiting announcements on Muse, AI models, smart glasses and other devices that could clarify the company’s product roadmap and monetization strategy. Negative Sentiment: Competitive and regulatory risks remain. Amazon blocked Muse from accessing its site, while privacy and security concerns surrounding AI agents and camera-equipped glasses could limit adoption or invite additional scrutiny. Meta’s New AI Agent Is an Instant Hit—and the Backlash Has Already Begun Negative Sentiment: Insider selling and valuation create caution. COO Javier Olivan and Chief Product Officer Christopher Cox sold shares under pre-arranged Rule 10b5-1 plans. Technical analysts also warn that the recent rally increases the risk of a short-term pullback, even as the longer-term trend remains bullish. Insider Activity In related news, insider Christopher Cox sold 40,000 shares of Meta Platforms stock in a transaction dated Monday, September 21st. The stock was sold at an average price of $712.76, for a total value of $28,510,400.00. Following the completion of the transaction, the insider owned 184,516 shares in the company, valued at $131,515,624.16. The trade was a 17.82% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, COO Javier Olivan sold 946 shares of the company’s stock in a transaction dated Monday, September 21st. The stock was sold at an average price of $680.27, for a total value of $643,535.42. Following the completion of the transaction, the chief operating officer directly owned 9,770 shares of the company’s stock, valued at $6,646,237.90. The trade was a 8.83% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 123,333 shares of company stock worth $80,795,845 in the last ninety days. Company insiders own 13.53% of the company’s stock. Wall Street Analyst Weigh In A number of brokerages have recently weighed in on META. Wolfe Research reissued an “outperform” rating and issued a $700.00 price objective on shares of Meta Platforms in a report on Thursday, July 30th. Barclays decreased their target price on Meta Platforms from $830.00 to $780.00 and set an “overweight” rating for the company in a report on Thursday, July 30th. Weiss Ratings downgraded shares of Meta Platforms from a “buy (b-)” rating to a “hold (c+)” rating in a report on Friday, June 26th. Evercore reissued an “outperform” rating on shares of Meta Platforms in a research report on Thursday, July 30th. Finally, Piper Sandler reaffirmed an “overweight” rating and issued a $785.00 price objective (down from $800.00) on shares of Meta Platforms in a report on Thursday, July 30th. Four investment analysts have rated the stock with a Strong Buy rating, thirty-five have assigned a Buy rating and eight have given a Hold rating to the company. According to MarketBeat, the stock has an average rating of “Moderate Buy” and an average price target of $796.95.

Check Out Our Latest Analysis on META

Meta Platforms Stock Performance META opened at $744.10 on Thursday. The company has a debt-to-equity ratio of 0.32, a current ratio of 2.23 and a quick ratio of 2.23. The firm has a fifty day moving average price of $610.79 and a 200 day moving average price of $611.16. Meta Platforms, Inc. has a 1 year low of $520.26 and a 1 year high of $763.90. The stock has a market cap of $1.90 trillion, a P/E ratio of 28.03, a P/E/G ratio of 1.28 and a beta of 1.25.

Meta Platforms (NASDAQ:META – Get Free Report) last released its quarterly earnings results on Wednesday, July 29th. The social networking company reported $6.18 EPS for the quarter, missing the consensus estimate of $7.19 by ($1.01). Meta Platforms had a net margin of 29.83% and a return on equity of 33.18%. The firm had revenue of $60.80 billion for the quarter, compared to analyst estimates of $60.22 billion. During the same quarter in the prior year, the business posted $7.14 EPS. The firm’s quarterly revenue was up 28.0% compared to the same quarter last year. Equities research analysts anticipate that Meta Platforms, Inc. will post 27.93 earnings per share for the current year.

Meta Platforms Dividend Announcement The company also recently announced a quarterly dividend, which will be paid on Monday, September 28th. Stockholders of record on Monday, September 21st will be paid a dividend of $0.525 per share. This represents a $2.10 annualized dividend and a dividend yield of 0.3%. The ex-dividend date of this dividend is Monday, September 21st. Meta Platforms’s dividend payout ratio is presently 7.91%.

Meta Platforms Company Profile (Free Report)

Meta Platforms, Inc develops technologies that help people connect, communicate and build communities online. The company’s principal products include Facebook, Instagram, Messenger, WhatsApp and Threads, which enable social networking, messaging, content sharing and digital communication.

Meta generates most of its business through advertising displayed across its family of apps. It also develops artificial intelligence technologies, business messaging tools and hardware and software through its Reality Labs division, including Quest virtual- and mixed-reality devices and related experiences.

The company was founded as Facebook in 2004 by Mark Zuckerberg and was renamed Meta Platforms in 2021 to reflect its broader focus on building the metaverse.

Further Reading Five stocks we like better than Meta Platforms Chips to Bots: Qualcomm’s Agentic AI Breakout Ciena Fell 40%—Now One Analyst Sees 50% Upside Energy Transfer Taps the AI Power Boom Viking’s Obesity Edge May Be Staying Power, Not Weight Loss

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EMC Capital Management bought a new stake in shares of Meta Platforms, Inc. (NASDAQ:META – Free Report) during the 2nd quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The fund bought 2,500 shares of the social networking company’s stock, valued at approximately $1,408,000. Meta Platforms comprises about 0.6% of EMC Capital Management’s holdings, making the stock its 17th largest position.

Other institutional investors and hedge funds have also bought and sold shares of the company. Auto Owners Insurance Co grew its stake in shares of Meta Platforms by 76,587.7% in the 4th quarter. Auto Owners Insurance Co now owns 105,292,277 shares of the social networking company’s stock worth $69,502,379,000 after acquiring an additional 105,154,977 shares in the last quarter. Norges Bank bought a new position in shares of Meta Platforms during the fourth quarter valued at about $22,152,075,000. Corient Private Wealth LP lifted its position in shares of Meta Platforms by 723.1% during the second quarter. Corient Private Wealth LP now owns 8,801,764 shares of the social networking company’s stock valued at $4,957,946,000 after purchasing an additional 7,732,446 shares in the last quarter. Jupiter Topco LLC purchased a new position in Meta Platforms during the second quarter worth about $2,948,486,000. Finally, Corient Private Wealth LLC boosted its holdings in Meta Platforms by 488.1% during the fourth quarter. Corient Private Wealth LLC now owns 5,466,595 shares of the social networking company’s stock worth $3,608,445,000 after purchasing an additional 4,537,076 shares during the last quarter. 79.91% of the stock is owned by hedge funds and other institutional investors.

Analyst Ratings Changes Several equities research analysts have commented on the stock. Benchmark reiterated a “hold” rating on shares of Meta Platforms in a research note on Thursday, August 27th. Mizuho set a $750.00 target price on Meta Platforms in a research note on Thursday, July 30th. Wedbush upped their target price on Meta Platforms from $595.00 to $650.00 and gave the company a “neutral” rating in a report on Friday, September 11th. Sanford C. Bernstein reaffirmed an “outperform” rating and set a $800.00 price target on shares of Meta Platforms in a research report on Thursday, July 30th. Finally, Cantor Fitzgerald lifted their price target on Meta Platforms from $680.00 to $860.00 and gave the stock an “overweight” rating in a report on Wednesday. Four equities research analysts have rated the stock with a Strong Buy rating, thirty-five have issued a Buy rating and eight have assigned a Hold rating to the company’s stock. According to MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average target price of $796.95.

View Our Latest Stock Analysis on META Meta Platforms Trading Up 1.0% NASDAQ:META opened at $744.10 on Thursday. The company has a current ratio of 2.23, a quick ratio of 2.23 and a debt-to-equity ratio of 0.32. The stock has a market capitalization of $1.90 trillion, a PE ratio of 28.03, a price-to-earnings-growth ratio of 1.28 and a beta of 1.25. The firm’s 50 day moving average is $610.79 and its 200 day moving average is $611.16. Meta Platforms, Inc. has a 12 month low of $520.26 and a 12 month high of $763.90.

Meta Platforms (NASDAQ:META – Get Free Report) last announced its quarterly earnings data on Wednesday, July 29th. The social networking company reported $6.18 earnings per share for the quarter, missing the consensus estimate of $7.19 by ($1.01). Meta Platforms had a net margin of 29.83% and a return on equity of 33.18%. The firm had revenue of $60.80 billion for the quarter, compared to the consensus estimate of $60.22 billion. During the same period last year, the company posted $7.14 earnings per share. Meta Platforms’s revenue for the quarter was up 28.0% on a year-over-year basis. Sell-side analysts expect that Meta Platforms, Inc. will post 27.93 earnings per share for the current year.

Meta Platforms Announces Dividend The company also recently declared a quarterly dividend, which will be paid on Monday, September 28th. Stockholders of record on Monday, September 21st will be given a dividend of $0.525 per share. This represents a $2.10 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend is Monday, September 21st. Meta Platforms’s dividend payout ratio is currently 7.91%.

Key Meta Platforms News Here are the key news stories impacting Meta Platforms this week:

Positive Sentiment: Muse adoption is strengthening the AI growth narrative. Muse reportedly reached the top of Apple’s U.S. free-app rankings, with early downloads approaching 900,000. Investors are increasingly viewing the product as a potential consumer “killer app” and a new distribution channel for Meta’s AI capabilities. Meta’s standoff with Amazon over Muse could be a sign of things to come Positive Sentiment: Analysts raised their expectations. KeyCorp lifted its price target to $900 from $780, while Cantor Fitzgerald raised its target to $860 from $680; both maintained overweight ratings. The upgrades reflect expectations that AI agents could become a significant third growth curve for Meta. KeyBanc Adjusts PT on Meta Platforms to $900 Positive Sentiment: Commerce and hardware opportunities are expanding. Muse’s integration with Shopify’s Shop Pay could let users complete purchases through the agent, giving Meta a path to transaction-based monetization. Meta is also bringing Muse to smart glasses and advancing a broader hardware push ahead of Meta Connect. Meta is bringing its Muse AI agent to its glasses Neutral Sentiment: Meta Connect is a near-term catalyst. Investors are awaiting announcements on Muse, AI models, smart glasses and other devices that could clarify the company’s product roadmap and monetization strategy. Negative Sentiment: Competitive and regulatory risks remain. Amazon blocked Muse from accessing its site, while privacy and security concerns surrounding AI agents and camera-equipped glasses could limit adoption or invite additional scrutiny. Meta’s New AI Agent Is an Instant Hit—and the Backlash Has Already Begun Negative Sentiment: Insider selling and valuation create caution. COO Javier Olivan and Chief Product Officer Christopher Cox sold shares under pre-arranged Rule 10b5-1 plans. Technical analysts also warn that the recent rally increases the risk of a short-term pullback, even as the longer-term trend remains bullish. Insider Activity at Meta Platforms In other Meta Platforms news, CFO Susan J. Li sold 9,196 shares of the company’s stock in a transaction dated Tuesday, August 18th. The shares were sold at an average price of $550.61, for a total transaction of $5,063,409.56. Following the sale, the chief financial officer directly owned 13,186 shares of the company’s stock, valued at $7,260,343.46. This represents a 41.09% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CAO Aaron Anderson sold 3,240 shares of the stock in a transaction dated Thursday, September 3rd. The stock was sold at an average price of $618.06, for a total transaction of $2,002,514.40. Following the transaction, the chief accounting officer owned 6,271 shares of the company’s stock, valued at $3,875,854.26. This represents a 34.07% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 123,333 shares of company stock worth $80,795,845 in the last three months. Corporate insiders own 13.53% of the company’s stock.

Meta Platforms Profile (Free Report)

Meta Platforms, Inc develops technologies that help people connect, communicate and build communities online. The company’s principal products include Facebook, Instagram, Messenger, WhatsApp and Threads, which enable social networking, messaging, content sharing and digital communication.

Meta generates most of its business through advertising displayed across its family of apps. It also develops artificial intelligence technologies, business messaging tools and hardware and software through its Reality Labs division, including Quest virtual- and mixed-reality devices and related experiences.

The company was founded as Facebook in 2004 by Mark Zuckerberg and was renamed Meta Platforms in 2021 to reflect its broader focus on building the metaverse.

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Meta has surged 33% in a month while analysts debate whether its cash flow turns negative for the next two years. Before you hold, hear the case for rotating into a rival trading at a steep discount with cleaner AI…

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Meta Platforms (NASDAQ:META | META Price Prediction) closed Wednesday at $744.10 a share and was up about 1% in Thursday’s premarket. Shares have surged 33.1% over the past month, yet trade 2.2% below year-ago levels. Wednesday night, financial programs debated Meta as two different companies.

Bear Case: A Cash Flow Desert Until 2030 According to The Investor’s Podcast host Daniel Mahncke, “In my updated base case, Meta produces basically no free cash flow between 2026 and 2028. Slightly negative in 2026, massively negative in 2027, roughly break even in 2028. Only in 2030 do we see close to $90 billion of free cash flow again.” Q2 2026 showed free cash flow of $784 million against capex of $31.1 billion.

In the same episode from The Investor’s Podcast, host Shawn O’Malley flagged off-balance-sheet liabilities: “Alphabet has about a trillion dollars in off-balance-sheet liabilities alone through leases and purchase commitments. Meta itself is close to $700 billion. Compared to a year ago, those liabilities have grown about 800% for both companies.” These are multi-year rental contracts and signed agreements for chips and servers that are real obligations but not yet recorded as debt.

Skeptic’s Version: You Are Paying for Ads CNBC Fast Money panelist Steven Grasso made the skeptical case: “98% of Meta’s revenue comes from ad dollars growing at 27%. That’s what you’re paying for. Muse is a sideshow hobby, until it really pays. Reality Labs lost $4.6 billion on revenue of $430 million.” Markets bid Meta up on a shopping agent while the profit engine remains ads.

Bull Case: A Second Revenue Line That Does Not Exist Yet The bull rebuttal from Jefferies analyst Brent Thill focuses on distribution: “There are 200 million small businesses on Meta. There should be billions. Why are not small businesses using this as an agent to run their business? Why can’t they have a broader subscription offering?” Meta reported over 1 million businesses using its agents weekly on WhatsApp and Messenger. Converting even a fraction of the small and medium-sized business base into paid subscribers would create a second monetization curve that does not yet exist.

Alternative Trade: Rotate Into Alphabet On Fast Money, Nathan argued that Alphabet (NASDAQ:GOOGL) is the cleaner AI expression. “The trade is Google. Meta’s gains over the last couple of weeks have been really at the expense of Google. It’s down 17.5% from highs made in February. I would much rather have Google connected to Gmail, Android, Chrome,” he said. Shares are down 2.9% over the past month and up 36.7% over the past year. Alphabet trades at a P/E of 17 versus Meta’s 23. Google Cloud revenue grew 82% in Q2. Microsoft (NASDAQ:MSFT) generated fiscal Q4 free cash flow of $19.639 billion as Azure crossed $100 billion in annual revenue. Both companies are converting capital expenditure into visible cloud revenue. Meta is asking investors to wait.

Committed View Meta is building the next platform and paying for it with the current one. The bear math on near-term cash checks out. So does the bull math on distribution. One event will settle the debate: whether Q3 2026 revenue lands within the $61 billion to $64 billion guidance range, with enterprise API and business-agent revenue broken out as a distinct line. The numbers will decide it.

Contact [email protected] for any questions or corrections.

SummaryMeta Platforms is positioned for significant upside, with potential for a 40%+ stock price increase over the next 12 months.META's aggressive AI infrastructure investments, supported by $80B+ cash and $100B+ annual cash flow, are seen as prudent and likely to drive future monetization.The stock trades at a sub-24x earnings multiple, with a PEG below 2.0x, suggesting compelling value relative to peers and the S&P 500.The 'buy the loser' strategy indicates META's recent underperformance could precede substantial outperformance, especially if AI-driven revenue growth materializes. panida wijitpanya/iStock Editorial via Getty Images

Personally, I share NYU Professor Scott Galloway's reservations towards Meta Platforms (META) for being among the most problematic Big Tech companies for its business practice of harvesting attention and applying algorithmic

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Analyst’s Disclosure: I/we have a beneficial long position in the shares of SPY, AAPL, AMZN, MSFT, META either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

Meta Platforms shares META slipped in premarket trading on Thursday as a sharp rise in US Treasury yields and higher oil prices weighed on broader market sentiment, even as investors digested a series of announcements from Meta Connect on Wednesday.

Meta stock was down about 1.15% during premarket trading, while Nasdaq futures fell roughly 1% and S&P 500 futures were lower by about 0.5%.

The company made many announcements at Meta Connect, including a slimmer virtual-reality headset, a new handheld device designed around its Muse AI assistant, and expanded partnerships that will allow Muse to interact with retailers and services.

However, broader market weakness overshadowed the announcements.

The 30-year Treasury bond yield touched 5.446%, its highest level since June 2004, while the benchmark 10-year Treasury note yield surged to 5.15%, approaching levels last seen in July 2007.

The 2-year Treasury yield was little changed on Thursday but had climbed to a 2023 high earlier in the week.

Oil prices added another source of pressure, with international Brent crude futures rising 2% to around $105 a barrel and West Texas Intermediate crude gaining 1.5% to roughly $93.

The combination of higher yields and rising energy prices is raising concerns about the outlook for consumers and the path of monetary policy, potentially creating a more difficult backdrop for high-growth technology stocks.

Meta shares had climbed about 22% since the AI assistant emerged on September 8, making expectations for fresh evidence of rapid adoption particularly high heading into Connect.

Gene Munster, managing partner at Deepwater Asset Management, said in an X post that investors had expected Meta stock to be flat or slightly lower following the event because the company did not provide any good data points, or "no juicy nuggets when it came to how Muse is moving forward."

Expert view

We really didn't get much. Zuck did say that there are millions of people using it and someday he hopes there will be many billions. Keep in mind, Muse is only available in the US, and my sense is that there is probably about 250 million US users of Meta products on a daily basis. So, I was hoping he would say something like tens of millions or 50 plus or something like that but millions probably gets us somewhere between 10 and 15 million people have tried this.

Munster said the lack of a more substantial adoption figure could limit the immediate impact of the Connect announcements on the stock.

"It's undoubtedly off to a good start but its not some crazy start that I think is going to push shares higher in the next couple days," he said.

Meta's Connect announcements nevertheless showed that the company is building a broader ecosystem around Muse rather than treating it solely as another AI chatbot.

Zuckerberg unveiled Meta VR Glasses, a smaller and slimmer device designed to bring capabilities associated with bulkier virtual-reality headsets into a more compact form factor.

The glasses will cost $1,299 and are scheduled to launch in spring 2027.

Meta said the device weighs roughly as much as a deck of playing cards, with the battery and processor moved into a separate puck to reduce the weight of the glasses themselves.

The product is designed to compete with more expensive and cumbersome devices such as Apple's Vision Pro, while reflecting Meta's broader shift toward making AI central to its hardware strategy.

Meta also introduced Meta Charm, a small handheld device intended to provide quick access to Muse.

The gadget is approximately the size of an Apple AirPods case and includes a roughly 2-inch touchscreen and built-in 5G connectivity.

Meta said Charm will ship during the December holiday period but did not disclose a price.

The two devices expand Meta's hardware ambitions beyond its successful smart-glasses business, while giving Muse more potential entry points into consumers' daily lives.

One of the most significant developments at Connect was the expansion of Muse's ability to interact with retailers and other services.

Meta said Muse would become the primary interface for its smart glasses, allowing users to shop, make appointments, and complete other tasks through voice commands.

The company announced new partnerships with Walmart, Best Buy, Sephora, Wayfair, Dick's Sporting Goods and Gap.

The partnerships are designed to reduce friction between discovering a product and completing a purchase.

Amazon, however, is not currently allowing Muse to access its store.

The development opens up a potential monetization model for Meta beyond advertising.

JPMorgan analysts led by Doug Anmuth said Meta could eventually generate revenue from transactions conducted through Muse using a take-rate or commission model.

JPMorgan raised its Meta price target to $920 from $820 following the event, saying Muse had the potential to become "the most widely used consumer AI application since ChatGPT."

The prospect of AI-driven commerce could become increasingly important if users begin relying on Muse not simply to retrieve information but to complete tasks on their behalf.

Morgan Stanley also maintained an Overweight rating and a $775 price target on Meta following the Connect announcements.

Analysts led by Brian Nowak said the company's latest AR glasses could represent an improvement over its previous virtual- and augmented-reality products.

"While we (and most investors) have been skeptical of META's AR/VR efforts in recent years, this product does seem to be a notable improvement in size and capabilities and will have to be watched as a potential further upside node for '27 (with META shares not pricing in any success here)," they wrote.

Morgan Stanley also expects transaction commissions from Meta's retail partnerships to remain relatively low initially as the company focuses on expanding its ecosystem.

The firm said several details remain unclear, including data-sharing arrangements, merchant-of-record status, loyalty-program integration and retail-media opportunities.

Those terms could influence the economics of Meta's commerce strategy as the partnerships develop.

Morgan Stanley also suggested that Walmart's participation could eventually increase pressure on other major retailers and platforms to participate if Muse gains meaningful shopping traction.

Other analysts also responded positively to Meta's Connect announcements.

Citizens raised its price target on Meta to $885 from $770 while maintaining an Outperform rating.

The firm pointed to Meta's increasingly AI-focused hardware ecosystem and early Muse momentum as potential sources of new monetization opportunities.

Citizens said Connect demonstrated how Meta's hardware strategy could reinforce its wider AI ecosystem, with Muse potentially expanding the company's share of consumer AI usage.

Mizuho, meanwhile, reiterated an Outperform rating and $750 price target.

The firm highlighted Muse's rapid rise in Apple's iOS App Store, app downloads and growing promotion across Meta's Family of Apps, as well as on television and out-of-home advertising.

Mizuho also pointed to the growing number of publishers and applications developing connectors for Muse.

The firm's view is that Muse's momentum could eventually support multiple expansion in Meta shares, particularly as the AI assistant becomes more deeply integrated across the company's hardware and software ecosystem.

The U.S. is home to 13 public companies worth $1 trillion or more, but only Nvidia, Alphabet, Apple, and Microsoft are worth over $3 trillion as I write this (Sept. 22).

I predict Meta Platforms (META +1.02%) will join that exclusive club within the next couple of years, thanks to its aggressive investments in artificial intelligence (AI). Earlier this month, the company launched a personalized AI agent called Muse that can perform tasks outside of its Facebook, Instagram, and WhatsApp social media applications.

Muse's surging popularity has whipped investors into a frenzy, sending Meta stock soaring by 11% on Monday alone. The company now has a market capitalization of $1.91 trillion, and here's how it could join the $3 trillion club.

Image source: Getty Images.

Muse marks the start of a new era for Meta Around 3.6 billion people use at least one of Meta's social media apps every single day. Since there are only 8.3 billion people on Earth and the company's apps are blocked in China, it's getting harder to find new users. Therefore, Meta is now more focused on keeping existing users online for longer periods of time, so they see more ads and generate more revenue for the company.

So far, Meta has achieved this by integrating AI into its recommendation algorithms to learn what content each user likes to see on Facebook and Instagram, so it can show them more of it. These algorithms will only grow more accurate with time, because they are constantly learning and evolving.

But during his conference call with shareholders for the second quarter of 2026 (ended June 30), chief executive officer Mark Zuckerberg explained that AI agents could eventually transform the social media experience by assisting users with every part of their lives. The company proceeded to launch the Muse AI agent on Sept. 8, which is designed to do exactly that.

Muse can tap into almost any third-party app (with permission), so it can help the user write emails, book a vacation, shop online, and more. Muse even integrates with a digital wallet called Link, which was built by Stripe, so it can make payments at the user's request. This agent gives Meta an opportunity to capture a much bigger share of global internet traffic. The company isn't competing with just other social media giants anymore, but also entrenched platforms such as Google Search.

Muse has its own mobile app, and it operates through its own secure virtual machine that stores all of its data. It also conducts internet searches with its own internal browser, so it's one of the safest agents on the market right now.

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AI spending could be a headwind for Meta's earnings in the coming years Muse was built from the ground up on an entirely new family of foundation models called Muse Spark. These differ from Meta's Llama family of open-source AI models, which have been downloaded over 1 billion times. The company wanted the Muse agent to have its own identity, but more importantly, it also wanted to prioritize security.

Unfortunately, it's incredibly expensive to develop AI models. Meta spent $72 billion on data center infrastructure in 2025 to ensure it had enough computing power to achieve its goals. The company's latest guidance suggests spending could double to $145 billion during 2026, and there is no apparent plan to slow down.

Meta can't deduct these capital expenditures up front because data centers have a useful life of several years, so it depreciates the infrastructure over time instead. In practice, that means the company's spending in 2025 and 2026 could negatively impact its earnings in 2027, 2028, 2029, and beyond, so generating a return on AI products like Muse is absolutely critical.

Wall Street's average forecast (provided by Yahoo! Finance) suggests Meta could grow its revenue by 20% to $306 billion in 2027, which would be a solid result. However, its earnings are expected to increase by just 8% to $33.87 per share, as its data center spending starts to take a toll on the bottom line.

Meta has a mathematical path to the $3 trillion club Meta can still reach the $3 trillion club within a couple of years, despite the earnings headwind. Based on the company's trailing 12-month earnings of $26.55 per share, its stock is trading at a price-to-earnings (P/E) ratio of 28.2, a considerable discount to the Nasdaq-100 index, which has a P/E of 34.1. In other words, Meta looks undervalued compared to a basket of America's leading tech giants.

Looking ahead, if we assume Meta's earnings come in at $33.87 per share next year as Wall Street expects, then its stock has a forward P/E ratio of just 21.5. That suggests the stock will have to climb by 59% before the end of next year just to match the current P/E of the Nasdaq-100 -- resulting in a market cap of $3 trillion.

META PE Ratio data by YCharts

Even if Meta's P/E remains at a discount to the P/E of the Nasdaq-100, it could still achieve a $3 trillion market cap sometime in 2028 by simply generating moderate earnings growth.

Treasury Secretary Scott Bessent announced the US and China have sealed a two-month extension to their trade truce, as Xi Jinping landed in America for his first state visit in eleven years. Meta unveiled a palm-sized, dedicated gadget for using Muse, the company's popular new artificial intelligence assistant, pushing deeper into the AI devices market with a surprise announcement.

Meta Platforms Inc. (NASDAQ:META) is giving Wall Street a new reason to reassess its AI strategy as Muse gains users and opens potential revenue opportunities across subscriptions, advertising, commerce, and small-business services.

Jefferies Sees Multiple Revenue PathsJefferies analyst Brent Thill told CNBC on Thursday that Muse is showing encouraging early adoption across shopping, travel, planning, and other everyday tasks.

Thill sees potential revenue from subscriptions, advertising, and commerce. He also highlighted Meta’s roughly 200 million small businesses as an opportunity to offer AI agents that help companies manage their operations.

He believes Meta still needs to prove that these new revenue streams can generate sustainable returns and fully justify its large AI investments.

Thill said broader Muse adoption could also drive significantly higher compute demand.

Evercore Expects Rapid Muse AdoptionEvercore’s Mark Mahaney told CNBC on Wednesday that he expects Muse could reach 100 million users within six to 12 months.

Mahaney believes consumer-facing companies will need to build their own AI agents or partner with services such as Muse as users demand simpler, more personalized online experiences.

However, he remains skeptical that Muse will capture all the economic value from commerce conducted through AI agents.

Dan Ives Says Meta AI Spending Is Starting To Pay OffYorkville Ives’ Dan Ives told CNBC on Tuesday that investors previously discounted Meta’s massive AI spending because they could not see clear results.

He believes Muse changes that narrative by giving Meta a consumer-facing product that can tap its roughly 3.5 billion users.

Ives also sees Meta’s user data and distribution network strengthening its position as AI value increasingly shifts toward data and real-world applications.

Goldman Sachs Sees Muse Supporting A Higher ValuationGoldman Sachs Asset Management’s Brook Dane told CNBC on Wednesday that Muse provides the first clear example of Meta creating a new growth opportunity from its AI investments.

Dane believes Meta’s history of monetizing user growth could allow it to generate revenue from Muse over time.

He said Muse’s early success is already helping investors reassess Meta’s valuation, although Meta must still contend with competing products from Alphabet Inc. (NASDAQ:GOOGL) Google, and other AI companies.

Dane also said Muse could drive significant infrastructure demand. He estimated that 100 million Muse users could require about 1.6 to 1.7 gigawatts of compute capacity. He said each gigawatt could require roughly $50 billion in capital spending.

The spending could create opportunities across the AI supply chain, including chips, memory and networking infrastructure.

Dane said the optical networking segment could be particularly well positioned as data centers shift toward co-packaged and near-packaged optics.

He highlighted Lumentum Holdings Inc. (NASDAQ:LITE) as one company that could benefit, saying its revenue could grow faster than the market expects over the next two years as AI infrastructure requires more optical components.

Top ETF Exposure To Meta Platforms Invesco AI and Next Gen Software ETF (NYSE:IGPT): 8.43% Weight Natixis Loomis Sayles Focused Growth ETF (NYSE:LSGR): 8.12% Weight Invesco Nasdaq Internet ETF (NASDAQ:PNQI): 7.89% Weight Significance: Because META carries such a heavy weight in these funds, significant inflows or outflows will likely force automatic buying or selling of the stock.

Meta Price ActionMETA Stock Price Activity: Meta Platforms shares were down 2.60% at $724.77 during premarket trading on Thursday, according to Benzinga Pro data.

Image via Shutterstock

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Meta just unveiled a virtual reality device that looks like a pair of large sunglasses at Meta Connect, the company's annual product launch event. On sale in spring 2027 for $1,299, Mark Zuckerberg said the high-tech eyewear is five times lighter than its Meta Quest 3 headset, and features a 5K display for playing games, watching shows and sporting events, and working on a virtual keyboard.

Dolby and Meta Expand Dolby Atmos and Dolby Vision Across Meta's EcosystemPR Newswire

SAN FRANCISCO and MENLO PARK, Calif., Sept. 23, 2026

Across Meta AI glasses, Instagram, and VR devices, Dolby Atmos and Dolby Vision bring greater depth, authenticity, and emotion to the experiences that matter most

, /PRNewswire/ -- Today, Dolby Laboratories (NYSE: DLB) and Meta (NASDAQ: META) announced the expansion of Dolby experiences within the Meta ecosystem of devices and platforms. This includes new Dolby experiences coming to Meta AI glasses and Instagram.

Announced today at Meta Connect, Meta AI glasses are the first global consumer device capable of capturing audio in Dolby Atmos. Users can capture their favorite moments and share them on Instagram with their community, helping them relive those experiences and feel closer to what made them special. The news builds on the launch of Dolby Vision on Instagram last year.

"Today, creating and sharing content is part of everyday life," said John Couling, Senior Vice President of Entertainment, Dolby Laboratories. "As the lines between entertainment, creation, and social sharing get closer, people want experiences that feel more emotionally engaging. Together with Meta, we're bringing Dolby Atmos and Dolby Vision to more of the experiences people enjoy every day, making them more authentic and true to life."

Meta also announced today that its newest VR device will support Dolby Vision and Dolby Atmos, enabling more immersive experiences for movies, shows, sports, concerts, and other premium VR experiences when it launches next year.

Today's announcement reflects a broader shift in how people watch, create, and share their stories. The same technologies trusted by filmmakers, artists, and storytellers are increasingly becoming part of everyday consumption and self-expression. With Dolby, people can create, experience, and share moments in ways that feel more authentic and emotionally engaging.

The expansion also broadens Dolby's presence across one of the world's largest ecosystems for entertainment, creation, and social sharing, bringing Dolby experiences to more of the ways people connect, create, and engage every day.

Together, Dolby Atmos and Dolby Vision help people feel closer to the stories, experiences, and moments that matter most.

About Dolby:
Dolby Laboratories (NYSE: DLB) is a world leader in immersive entertainment. From movies and TV, to music, sports, gaming, and beyond, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide across all their favorite devices. We partner with artists, storytellers, and the brands you love to transform entertainment and digital experiences through groundbreaking innovations like Dolby Atmos, Dolby Vision, DolbyCinema, and Dolby OptiView.

Dolby, Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby OptiView and the double-D symbol are trademarks or registered trademarks of Dolby Laboratories Licensing Corporation in the United States and/or other countries. Other trademarks are the property of their respective owners.

Media Contacts:

Dolby
Cairon "Jamie" Armstrong
[email protected]

Kaitlyn Kazan
[email protected]

View original content to download multimedia:https://www.prnewswire.com/news-releases/dolby-and-meta-expand-dolby-atmos-and-dolby-vision-across-metas-ecosystem-302888324.html

SOURCE Dolby Laboratories, Inc.

Meta is bringing its Muse AI agent to its glasses By You're currently following this author! Click to unsubscribe from email alerts.

Meta glasses. Meta Meta is bringing its hot new AI agent Muse to its smart glasses.

The move, announced Wednesday at its annual Connect conference in Menlo Park, California, gives Meta a new way to put Muse directly in front of users throughout the day.

Muse has become a fast-rising entrant in the increasingly competitive AI agent market: software that can take actions on a person's behalf, rather than merely answer questions or generate text. Instead of opening an app or sitting down at a computer, people could eventually ask Muse for help through a pair of glasses already on their face.

With a connection to your Muse personal AI agent, Meta's glasses "offer more ways than ever to help you manage daily life, whether you're building healthy habits or navigating a busy calendar, all without reaching for your phone," the company said in an announcement.

At Connect, CEO Mark Zuckerberg said the company will "start upgrading the AI experience on Meta glasses" in the coming weeks.

The announcement makes clear that the company sees its hardware business as important for the agent, which launched earlier this month and quickly rose to the top of the App Store charts, beating rivals like ChatGPT.

Meta's broader hardware blitz at Connect also included Ray-Ban Meta Audio, a new audio-focused pair of glasses. It said it expects to offer more than 100 styles across Ray-Ban, Oakley, and Meta Glasses by the end of the year. It also announced Meta VR Glasses, which it said will offer a more immersive way to watch movies, play games, and work in virtual reality, and will go on sale next spring.

Meta is waging a bigger battle over AI agents. Already, Muse can browse the web, make calls, shop, and handle other chores. Meta has also announced partnerships with companies including Shopify, PayPal, Expedia, and Instacart.

That puts Meta in a heated race with startups such as Instinct, an invite-only personal AI assistant founded by 23-year-old Noah Shinn. Instinct launched before Muse and quickly caught on with Silicon Valley, turning the tiny startup into an unlikely rival for Meta.

Personal AI agents are still early products, with uneven results. In a recent hands-on review, Business Insider's Katie Notopoulos found that Muse could help organize an inbox and identify subscriptions, while it struggled with school forms, medical scheduling, and some online checkouts.

Muse also faces resistance from the websites and services they are meant to navigate. Earlier this week, Amazon blocked Muse from its shopping site, signaling that some companies may not embrace agents as readily as users do.

Have a tip? Contact Pranav Dixit via email at [email protected] or Signal at 1-408-905-9124. Use a personal email address and a nonwork device; here's our guide to sharing information securely.

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Pranav Dixit You're currently following this author! Click to unsubscribe from email alerts.

Pranav Dixit is the Meta Correspondent at Business Insider based in the San Francisco Bay Area. He writes about Meta’s products, policies, and internal workings while examining how the company’s decisions shape how billions of people connect and communicate.Previously, Pranav was the India-based technology correspondent for BuzzFeed News, covering the impact of Silicon Valley’s largest companies on the culture, society, and politics of more than a billion people in South Asia. He has also been a senior news editor at Engadget and ran technology coverage at the Hindustan Times, one of India’s largest national newspapers.Pranav’s reporting has shed light on the human consequences of Big Tech’s quest for growth in emerging markets, and sparked widespread conversations about the impact of American technology companies on the Global South. In 2019, he won Syracuse University’s Mirror Award for a boots-on-the-ground feature about how WhatsApp misinformation sparked gruesome lynchings in rural India. He has also reported from Kashmir, a volatile geopolitical hotspot, documenting the world’s longest-running internet shutdown.His work has been widely cited by major national and international publications, and he has been featured on the BBC, Al Jazeera, and podcasts such as Vox Media’s Land of the Giants to discuss his work. He has also spoken in journalism classes including at UC Berkeley’s graduate journalism program. His writing has appeared in The Guardian, Vox, Time, The Information, and Al Jazeera.Pranav moved to the United States in 2021 from New Delhi, India, to be a fellow at Harvard University’s Nieman Foundation for Journalism, where he studied the evolution of the American tech press and ways newsrooms around the world can cover technology and society more effectively.Got a tip about Meta or anything else in Silicon Valley? Contact Pranav via encrypted messaging app Signal (+1408-905-9124), or email him at [email protected] or [email protected]. You can also reach him on WhatsApp at +857-753-3949 or DM him on X (@PranavDixit) or BlueSky (@pranavdixit.bsky.social).Pranav keeps sources anonymous. Please use a non-work device to reach out.Expertise: Meta, Facebook, WhatsApp, Llama, AI, Threads, Instagram, Mark Zuckerberg, social media, platforms, immigration

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Meta's camera-free AI glasses look like regular Ray Bans

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Senior Correspondent covering technology and culture

The Ray-Ban Meta Audio glasses, which don't include cameras and look a lot more normal. Meta Great news for folks who enjoy the convenience of being able to listen to music or podcasts on their Meta Ray-Ban smart glasses, but don't want to get frog-marched out of the gym locker room:

Meta is launching a new audio-only version of its smart glasses that ditch the cameras.

These glasses, which come in two styles — Burbank and Clubmaster — will start at $349. They ship October 13.

Meta's new audio-only glasses without cameras. Pretty sleek compared to their camera siblings.  Meta The audio-only versions still have the AI features. You can ask Meta's AI for things like a restaurant recommendation while you're walking around. You can also talk in real time with Meta's new AI agent, Muse, through the glasses.

From my own testing of earlier Meta glasses, I can say that the audio features were one of my favorite aspects. Unlike earbuds or headphones, you weren't cut off from hearing your surroundings. This was great for specific contexts, like biking or walking outside, where I wanted to be able to hear traffic or other sounds for safety reasons.

The Ray-Ban Meta Audio glasses don't have cameras embedded in their frame. They look like regular Ray-Bans from the front.  Meta You can also make hands-free phone calls, or listen and respond to text messages. The potential downside here is that, compared to taking a phone call on an AirPod, no one can see you've got anything in your ear, so it'll really seem like you're just talking to yourself in public. But that's your burden to bear.

Ditching the camera has two big advantages. The first is the form factor: Without cameras, the frames can be lighter and therefore more comfortable (43 grams compared to 51 grams for the Gen 2 Wayfarer camera version). The audio-only glasses are also more stylish looking, with that classic flair in the corner of the Ray-Ban model where the camera would go. From the front, they look like regular Ray-Bans.

Meta's new audio-only Clubmaster style glasses.  Meta The second advantage is well, you're not wearing a device capable of filming people — which is what spawned the "pervert glasses" backlash to Meta's AI glasses. People understandably feel uncomfortable about the idea of being filmed without their awareness. Even though yes, people can film you on a phone, and yes, there is an LED indicator light, there's no doubt that the Meta glasses are much more subtle than filming with a phone, and many people don't notice that they're being filmed at all.

Part of the bad perception of the Meta glasses has come from the kinds of videos that have gotten popular on social media filmed with the glasses. Pickup artists talking to women on the street and prank video makers harassing Walmart or other retail employees while wearing glasses became the two dominant types of content. This summer, Instagram announced it would crack down on the pickup artists, and started removing videos and sometimes even whole accounts of people who posted those videos (though as I previously reported, the enforcement has been somewhat spotty).

Businesses have responded to the backlash, too. Nightclubs, restaurants, and other places have started banning people from wearing Meta glasses inside. Events like the Rhode Island Comic-Con and the DEFCON security conference have also made rules banning Meta glasses.

It'll be interesting to see if the camera-free version of Meta's AI glasses sell as well as their more expensive — and more capable — counterparts with cameras.

Glasses with a built-in speaker are nifty — and these might appeal to people who otherwise would never want to buy smartglasses with a camera.

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Katie Notopoulos You're currently following this author! Click to unsubscribe from email alerts.

Katie Notopoulos is a senior correspondent at Business Insider who writes about technology, business, and culture. Previously, Katie was a tech reporter at BuzzFeed News and has written for The Atlantic, The New York Times, Fast Company, and MIT Technology Review.

Meta

Mark Zuckerberg, Meta’s chief executive, has directed his company to spend billions of dollars developing new artificial intelligence models. Now Meta is focusing on the next step — having people use them.

On Wednesday, at its annual developer conference in Menlo Park, Calif., the tech giant unveiled three types of smart glasses integrated with A.I., as well as new features for Muse, the A.I. agent released this month, which reached the top of the App Store this week.

The new glasses include a virtual reality pair that can be used to watch live sports and play video games, echoing Apple’s Vision Pro headset. Another pair has no camera above the lens, a concession to concerns about privacy and surveillance, though it can record audio and connect to A.I. The third pair is an upgraded version of the smart glasses that Meta released last year, with a camera.

Meta’s new $1,300 virtual reality smart glasses at the conference in Menlo Park, Calif. — Gabriela Bhaskar/The New York Times
Muse, which can browse the internet and use software on behalf of users, is adding features in the coming weeks that include the ability to video chat with the agent’s avatar. Muse agents will also get their own email addresses to complete tasks, the company said, potentially easing some privacy concerns over their having access to personal accounts.

Mr. Zuckerberg said at the conference that Meta had gone through an “evolution” over the last few years, from the immersive world of the metaverse to artificial intelligence. His company once believed that the metaverse would come first and advanced A.I. later, he said, “but now it is actually quite clear that personal superintelligence will not only come first, it will be much bigger and more important.”

The new products are part of Mr. Zuckerberg’s visions for a future way for Meta’s A.I. to empower people and improve their lives. He has promoted this message as other leading A.I. companies, like Anthropic, have warned of A.I.’s existential risks and have called for a slowdown in the technology’s development.

Meta’s new audio-only smart glasses, left, and the V.R. glasses connected to a battery pack. — Gabriela Bhaskar/The New York Times
Meta, which owns Facebook, Instagram and WhatsApp, has been pushing to integrate its A.I. models and agents across all of its products. Its smart glasses will incorporate Muse, for example, so people can control the A.I. agent with their voice. Meta also announced partnerships for Muse with Shopify and Expedia this week.

As Meta expands its business beyond social media, it has two main challenges: making money from its enormous investment in A.I. and increasing its smart glasses business despite privacy concerns. Wednesday’s unveilings were aimed at both, said Avi Greengart, an analyst at Techsponential, a research firm.

“They’re tackling the privacy issues by splitting the product line for those who want cameras and those who don’t,” Mr. Greengart said. With Meta’s A.I. investments and the launch of Muse, “making money from that is a longer-term game,” he added.

While Meta’s Quest V.R. headsets are marketed for gamers, the virtual reality glasses are meant to have a broader appeal. They will cost $1,300 and be released in the spring, the company said. The V.R. glasses are slightly larger than Meta’s other smart glasses and connect to a phone-size battery pack with a cord, similar to the Apple Vision Pro.

Eli Tan, a New York Times reporter, trying out the V.R. glasses at the developer conference. — Gabriela Bhaskar/The New York Times
In Mr. Zuckerberg’s speech, he echoed last year’s conference, saying smart glasses will be the way the company brings superintelligence to the masses. In the last year, along with developing the technology behind the glasses, Meta has heavily marketed them, working with celebrities like Kylie Jenner and running advertisements connected to events like the Super Bowl and World Cup.

Meta’s new smart glasses also have six different microphones and a feature called “hearing enhancement” that turns them into hearing aids approved by the Food and Drug Administration, Mr. Zuckerberg said.

Meta’s A.I. development is led by Alexandr Wang, the chief A.I. officer, whom Mr. Zuckerberg hired last year. Mr. Wang spoke at Meta’s developer conference for the first time on Wednesday, saying A.I. agents will lead to a “new generation” of shopping.

Alexandr Wang, Meta’s chief A.I. officer, spoke at the conference about a “new generation” of shopping using artificial intelligence agents. — Gabriela Bhaskar/The New York Times
All of Meta’s new smart glasses, along with Muse, are powered by Muse Spark, the new A.I. model that Mr. Wang’s division, Meta Superintelligence Labs, released in April.

Meta plans to release a more powerful A.I. model, code-named Watermelon, in the coming weeks.

Meta announced an advanced new set of virtual reality glasses and a collection of new smart glasses Wednesday, including an audio-only version without a camera.

At the firm’s Meta Connect conference in Menlo Park, California, executives said the new Ray-Ban Meta models set new standards for battery life and weight. They said the new glasses with screens in the lenses squeeze capabilities previously reserved for a full headset into a light set of spectacles that rest on a user’s ears.

The new wearables come at a time of uncertainty for the smart glasses category, which is broadly facing a backlash from sceptics and privacy campaigners around their ability to record video, frequently being dubbed “perv glasses” or “spy glasses”. Meta’s smart glasses are the most popular gadget in the category.

The Ray-Ban Meta Audio AI glasses Photograph: MetaThe Ray-Ban Meta Audio AI glasses seem tailored for the time. Lacking a camera, they may help avert some privacy worries, though Meta claims they have been in the works for several years. The glasses have microphones and speakers for music, calls and interacting with the company’s AI assistant, taking the recognizable form of Ray Ban’s Clubmaster or Burbank styles. The new versions are thinner and lighter than the camera versions and last up to 12 hours on battery and will cost £319 (€349/A$529).

The Ray-Ban Meta (Gen 3) aviators Photograph: MetaThe new Ray-Ban Meta Gen 3 glasses, which do sport cameras, have longer battery life than their predecessors, lasting up to nine hours with support for Dolby Atmos audio. They will cost £409 (€449/A$679). Meta is also launching two new styles of its own-brand glasses in partnership with singer and actor Lisa. All of the firm’s smart glasses have an LED warning light that flashes when recording, but Meta said it has made improvements to its tampering detection, including during a livestream.

A set of Meta Glasses by Lisa in Adventurer style with their case. Photograph: MetaFinally, Meta is expanding availability of its Meta Ray-Ban Display smart glasses to outside the US for the first time since their announcement a year ago. The glasses with a virtual display in the right lens will go on sale in the UK and Canada from 23 September priced at £749 (CA$1,149) and will later expand to France, Germany and Italy on 13 October for €899.

The Meta VR glasses and tethered compute puck Photograph: MetaThe new Meta VR glasses are an evolution of the company’s pioneering Quest VR headsets, which have become some of the most popular on the market. But instead of being a bulky plastic headset, the 100g device is made of magnesium alloy and looks like an oversized set of glasses. The wearer peers through small lenses on to a 5K microOLED screen with a crisp 37 pixels per degree, making text look sharp and rivalling Apple’s high-end Vision Pro headset. Users can see out of the sides and through a camera system at the front for augmented reality features and awareness of their surroundings.

The glasses are tethered by a cable to a pocketable 300g puck containing the computing power and three-hour battery pack, which helps to remove the weight from a user’s head and makes the glasses five times lighter than the Quest 3 headsets, according to Meta.

The glasses are fully compatible with the vast Quest software library, but are designed for productivity and entertainment rather than games. The company described the glasses as “IMAX Enhanced” and supportive of 3D for movies. At launch, they will showcase a new Disney+ immersive experience that reflects landscapes from films such as Avengers: Infinity War surrounding a virtual cinema screen.

A woman works with multiple virtual windows in a cafe wearing the Meta VR glasses. Composite: MetaThe glasses have the ability to display multiple virtual windows and to connect to a Mac or PC to mirror its displays. They have eye-tracking and hand-gesture control, including a virtual keyboard projected on to any desk or table, but also support Quest’s hand controllers or an Xbox game pad for games.

The Meta VR glasses will cost $1,299.99 and will be available from spring 2027 in North America, Europe and Asia.

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Mark Zuckerberg unveiled different designs for Meta's new audio glasses Carlos Barria/Reuters Meta doesn't want its moment to end.

Fresh off the launch of Muse, its App Store-topping AI assistant, Meta announced its latest wearables on Wednesday at the company's Meta Connect event.

New virtual reality glasses, which Meta CEO Mark Zuckerberg said weigh a fifth as much as the Meta Quest, were a highlight.

"There's really nothing like this," Zuckerberg said during the event's keynote. "It is a glimpse of the future."

Meta also rolled out audio-only smart glasses, a promise of VR-immersive environments in some of Disney's biggest franchises, and a dedicated button to keep Muse at your fingertips.

"We are excited about building other wearables too, but we think that glasses are going to be the biggest category," Zuckerberg said.

Here's a list of what caught our attention:

A 'new era for VR'

Despite its slim size, Meta says its Meta VR Glasses are its "most advanced device yet." Meta Gone are the heavy headsets. In Meta's vision for its new VR era is all about glasses.

Meta VR Glasses weigh just 100 grams, the company said. While the bulk is gone, Meta says the glasses are still its "most advanced device yet."

"You can wear Meta VR Glasses to comfortably watch a full movie, or get things done on a portable, private screen during a long flight, while maintaining a sense of the world around you," the company wrote in a blog post.

The glasses feature "a 5K Infinite Display built on micro OLED panels, with 37 pixels per degree" display. Zuckerberg said the glasses combine a private cinema, computer, and console into a pair of glasses.

Our colleague Peter Kafka, who got a sneak peek, said he thought it would be great for watching movies, but couldn't immediately see other use cases.

Unlike the Meta Quest, no controllers are needed. Meta said that by building AI into the glasses' operating system, users can just talk or use natural motions to do everything from playing movies to adjusting their workspace.

In addition to projecting a virtual keyboard, Meta said the VR glasses will connect to a Mac or Windows PC wirelessly or via USB-C.

"Pick up right where you left off on these screens, and bring your own keyboard and mouse," the company wrote. "With full-color passthrough, you can still see your keyboard, desk, mobile phone, and surroundings while you work."

The Meta VR Glasses will be on sale in Spring 2027 for $1,299.99.

Muse, packed into a Charm

Mark Zuckerberg holds up a Muse Charm, a handheld device that activates Meta's AI assistant. Carlos Barria/Reuters The last product Zuckerberg unveiled at the keynote was a small handheld device called Muse Charm.

The CEO said the device fits on a keychain and lets users cue up Muse without pulling out their phone. There's a display that shows off your custom Muse agent avatar too.

"If you're not wearing glasses, this is going to be by far the fastest way to talk to your Muse and to show us what's going on around you," he said.

Details on the price weren't shared. Zuckerberg said he anticipates the device will start shipping by the holidays.

Muse gets a prominent placement thanks to a built-in button

The Meta Muse AI agent, which acts as a personal assistant of sorts. Samuel Boivin/NurPhoto via Getty Images Meta is ensuring its devices are part of the Muse moment.

The next generation of Ray-Ban Meta glasses has a "customizable action button for instant access to Meta AI."

Current owners aren't being completely left out either. Meta said that "We're working on bringing Muse to our AI glasses."

As for what you can do, Meta said you can ask the AI assistant for help with everything from personalized workouts to tracking down something while you're driving. All of it can be done without a phone.

"You can also activate Muse by saying its name and telling it your request," the company said.

Meta ditched the cameras for its Ray-Ban Audio glasses (or Ray-Ban hearing aids?)

The Ray-Ban Meta Audio doesn't have a camera. Meta If there's an antithesis to the Muse moment, it's the news around Meta's glasses.

Some critics have called them "pervert glasses." A few venues have banned them outright. The company has tried to crack down on users who obscure cues that they are filming or posting harassing videos on Instagram. Meta is mounting a PR blitz.

That's why it caught our attention that Meta is set to roll out glasses without a camera.

Zuckerberg said that the glasses can "compensate for perceived mild to moderate hearing loss."

The Ray-Ban Meta Audio costs $100 less than the latest generation glasses that include a camera. The glasses are available for preorder now and will ship on October 13.

Experience Star Wars and the Marvel Cinematic Universe

Meta says that its enhanced viewing experience will come to classic films like "Star Wars: A New Hope." Sunset Boulevard/Corbis via Getty Images The galaxy won't feel so far, far away.

Meta is bringing "immersive entertainment" to its VR repertoire. Starting in November, Meta said Disney+ subscribers can stream movies like "Star Wars: A New Hope" and Marvel's "The Avengers" in "themed immersive viewing environments like Tatooine and Avengers Tower."

When VR glasses launch in the Spring, Meta said there will be "VR Enhanced Cinema" that will include enhanced versions of classic films, including those in Disney's library. Meta said those are part of a Disney Immersive Cinema by Industrial Light & Magic.

"Your surroundings will be transformed with immersive environments, dynamic effects, stunning 3D visuals, and spatial audio to feel like you're not just watching a scene, but living inside it," the company said.

Meta said it's also working with Amazon Prime Video, YouTube, DIRECTV, AMC+, Crunchyroll, Plex, and Tubi. The company said Peacock, HBO Max, and Paramount+ are "offering their 3D media catalogs for the very first time."

Later this year, Meta Quest users will be able to "rent or buy hundreds of movies," with Meta promising that number will stretch into the "thousands" by the time its VR glasses launch.

Sports are getting an immersive moment, too

Meta says that its "immersive sports" offerings will begin this fall with college football. David Buono/Icon Sportswire via Getty Images Meta is expanding its sports frontprint.

Starting with college football, Meta said it's getting into the "immersive sports" experience thanks to partnerships with ESPN, NBC Sports, TNT Sports, Major League Baseball, and the UFC.

The experience is described as giving wearers "a front-row seat, 8K streaming, and 180-degree views."

Ultimately, Meta says that it will have "we'll have over 100 immersive live sports events to watch each year."

Special hearing enhancement software

Meta's said some of its glasses will be able to host a feature for users with hearing impairments. Meta Meta is dipping a little further into healthcare with a new add-on feature for some styles of its glasses.

Some glasses will come with the option to add-on an FDA-cleared software for adults "with perceived mild to moderate hearing loss," the company said.

Launching in the US later this year, Hearing Enhancement will cost for $149.99 or come included with a Meta One subscription.

There's a bunch of new AI glasses, colors, and styles

A look at some of the new styles of Meta glasses. Meta There will soon be more Meta glasses styles.

All told, Meta said there will be 100 options across Ray-Ban, Oakley, and Meta Glasses by the end of the year.

Among the new styles is a collection designed in collaboration with Lisa, the rapper and actor who rose to fame as a member of BlackPink.

"The collection features two distinct styles: the Meta Adventurer LISA Edition, a Moonlit Sky frame with Blush lenses; and the Meta Capri LISA Edition, an Eclipse cat-eye frame with grey lenses," the company said.

There are also a handful of limited-edition options, including a pair that honors the 90th anniversary of the Ray-Ban Aviator.

Draymond Green is fronting an 'immersive series'

A promotional image for NBA champion Draymond Green's Meta show. Meta Four-time NBA champion Draymond Green will lead Meta's first-ever "original immersive series."

"Open Season" will follow the Golden State Warriors' power forward as he sits down with a therapist during the 2025-2026 season to work through what's really going on," the company said.

A central force in the Warriors' title runs, Green has also established a reputation for aggressive play. Green is the second-most-ejected player in the NBA's history.

The show will premiere on September 29 on the TV app in Meta Quest.

Blackpink's Lisa helped design Meta Glasses and some charms

Blackpink's Lisa collaborated with Meta to design Meta Glasses Mert Alper Dervis/Anadolu via Getty Images As part of Meta's push to release more Meta Glasses in more styles, the company collaborated with Blackpink member and "The White Lotus" star Lisa.

The Lisa collab features two Meta Glasses designs and charms, the singer said, that were inspired by her pets.

Meta also tapped Kylie Jenner to help design a pair of Meta Glasses.

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Brent D. Griffiths You're currently following this author! Click to unsubscribe from email alerts.

Brent Griffiths is a senior reporter at Business Insider who covers AI and tech.Previously, he worked at the Washington Post as a researcher on Power Up and the Finance 202. He started his career at Politico where he worked on the web production team and covered breaking news. His passion for covering politics has only grown since he cut his teeth covering the presidential campaign as a student journalist. He's also contributed to the Almanac of American Politics.

Lloyd Lee You're currently following this author! Click to unsubscribe from email alerts.

Lloyd Lee is a reporter at Business Insider covering frontier technologies, with a focus on how they're being deployed in the real world and the gaps and tensions that emerge as people, companies, and regulators respond. His coverage has featured autonomous vehicles, EVs, robotics, brain-computer interfaces, and AI.Lloyd's reporting on the progress of Alphabet's Waymo and Tesla's autonomous ambitions was recognized by the San Francisco Press Club with a Bay Area Journalism Award.Before joining Business Insider, he was a local reporter for Almanac News and Palo Alto Weekly, covering housing issues, small businesses, and notable Silicon Valley characters.Lloyd is based in San Francisco.He can be reached via email [email protected], or by phone at 646-768-1630, or Signal at lloyd.71.

Meta

Meta beat OpenAI to the punch on announcing an AI gadget By You're currently following this author! Click to unsubscribe from email alerts.

Meta CEO Mark Zuckerberg. Andrej Sokolow/picture alliance via Getty Images Meta could be beating OpenAI to the punch on the hardware front.

The social media giant announced that it has put its viral new AI agent, Muse, into a small device you can speak to.

The gizmo is called "Charm," and only a few have been made so far, Meta CEO Mark Zuckerberg announced Wednesday at the company's Connect event. He said it should be ready to ship in time for the holiday shopping season.

"We've packed a lot of technology into this little guy," Zuckerberg said onstage. "If you're not wearing glasses, this is going to be by far the best way to talk to your Muse and show it what's going on around you."

It signals that Meta is becoming a serious competitor in the race to build an AI device that goes beyond smartphones. It's also a shot across the bow at OpenAI, which has created a lot of buzz around its own efforts to build an AI device.

Last year, OpenAI bought legendary Apple designer Jony Ive's startup to work on a physical device. So far, little is publicly known about that device.

Zuckerberg only teased Charm at the very end of the conference. Charm has a screen, which showcases "Jolly," the mascot of Muse, which Meta launched earlier this month.

While the overwhelming majority of Meta's revenue comes from its ads business, it's making a big bet on hardware. Getting people to use Meta products through its own devices would unlock major advantages for the tech giant.

Charm was born out of Meta's new design lab, led by former Apple interface design chief Alan Dye, Bloomberg reported. Meta didn't immediately respond to a request for comment on the report.

Meta has been expanding its hardware efforts elsewhere.

Earlier this year, Meta tapped Rui Xu, a veteran with years of experience at China's top tech companies, to lead a hardware effort inside its superintelligence division, Business Insider previously reported.

OpenAI didn't immediately respond to a request for comment from Business Insider.

Have a tip? Contact this reporter via email at [email protected] or on Signal and WhatsApp at 628-282-2811. Use a personal email address, a nonwork WiFi network, and a nonwork device; here's our guide to sharing information securely.

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Charles Rollet You're currently following this author! Click to unsubscribe from email alerts.

Charles Rollet is Business Insider's tech correspondent in San Francisco, where he focuses on breaking major news about the AI industry. In 2025, he led an investigation which revealed that Scale AI had inadvertently exposed confidential data about its workers and clients. In 2026, he was the first to break the news that Meta had halted a controversial keystroke tracking program.Prior to joining BI, Charles worked at TechCrunch covering startups and VC in San Francisco. Before that, he was based in Southeast Asia for a decade, where his work won a Gerald Loeb award and was nominated for a Society of Publishers in Asia award. His reporting on the surveillance industry led to US human rights sanctions on five Chinese security camera manufacturers.Charles is especially interested in how frontier AI models are built and trained. He has a master's degree in business reporting from NYU and a bachelor's degree in history from Northwestern.You can contact Charles securely on Signal at charlesrollet.12 or +1-628-282-2811. Charles keeps sources anonymous. Please use a non-work device to reach out.

Meta OpenAI AI More Big Tech

watch now

Meta CEO Mark Zuckerberg is continuing his metaverse bet centering on virtual reality while pushing forward on AI agents.

The Facebook co-founder revealed on Wednesday the Meta VR Glasses, a smaller and slimmer device compared to the company's older Quest-branded family of VR headsets, and a handheld device called the Muse Charm that works with the company's recently released Muse AI personal agent. He revealed the products while speaking on stage at the annual Connect conference for developers.

Zuckerberg shared few details about what Muse Charm can do, only to say that people will be able to speak to the gadget to interact with their Meta AI agents "without having to unlock a phone or open an app." He didn't say how much it would cost, but said that Meta needs to "finalize laying out the components" and is "planning to have this ready to ship in time for the holidays in December."

"We've packed a lot of technology with this little guy," Zuckerberg said. "So, if you're not wearing glasses, this is going to be by far the fastest way to talk to your Muse and to show it what's going on around you."

The Meta VR Glasses are slimmer and lighter than the company's older Quest-branded VR headsets, but they are also more expensive, costing $1,299 when they go on sale in spring 2027. They represent Meta's latest VR device since 2024 when the company debuted the $299 Quest 3S.

The Meta VR Glasses are powered by an external puck that houses a Qualcomm processor and battery, allowing it to function as a mini-computer that also helps reduce the glasses' overall weight and size. The Meta VR Glasses are able to display better visuals than the older Quest headset, and contain sensors that track people's eyes and hand movements, which reduces the need to use controllers to interact with the device.

"We have built a new kind of VR device that delivers the same magical feeling of presence and immersion, high-resolution displays and views of the world around you in a form factor that is a pair of glasses for the first time," Zuckerberg said.

WATCH: Meta's Muse AI is 'living up to the hype.'

watch now

Meta Platforms (META - Free Report) ended the recent trading session at $744.10, demonstrating a +1.02% change from the preceding day's closing price. This change outpaced the S&P 500's 0.76% loss on the day. Meanwhile, the Dow experienced a drop of 0.68%, and the technology-dominated Nasdaq saw a decrease of 1.13%.

The social media company's stock has climbed by 29.22% in the past month, exceeding the Computer and Technology sector's gain of 6.68% and the S&P 500's gain of 1.26%.

The investment community will be closely monitoring the performance of Meta Platforms in its forthcoming earnings report. It is anticipated that the company will report an EPS of $6.39, marking a 11.86% fall compared to the same quarter of the previous year. Alongside, our most recent consensus estimate is anticipating revenue of $63.18 billion, indicating a 23.29% upward movement from the same quarter last year.

For the annual period, the Zacks Consensus Estimates anticipate earnings of $31.38 per share and a revenue of $254.02 billion, signifying shifts of +33.59% and +26.4%, respectively, from the last year.

Investors should also note any recent changes to analyst estimates for Meta Platforms. These revisions help to show the ever-changing nature of near-term business trends. As a result, we can interpret positive estimate revisions as a good sign for the business outlook.

Our research reveals that these estimate alterations are directly linked with the stock price performance in the near future. To take advantage of this, we've established the Zacks Rank, an exclusive model that considers these estimated changes and delivers an operational rating system.

The Zacks Rank system, running from #1 (Strong Buy) to #5 (Strong Sell), holds an admirable track record of superior performance, independently audited, with #1 stocks contributing an average annual return of +25% since 1988. Within the past 30 days, our consensus EPS projection has moved 2% lower. Meta Platforms is holding a Zacks Rank of #3 (Hold) right now.

Valuation is also important, so investors should note that Meta Platforms has a Forward P/E ratio of 23.47 right now. This indicates a premium in contrast to its industry's Forward P/E of 20.16.

It is also worth noting that META currently has a PEG ratio of 1.14. The PEG ratio is akin to the commonly utilized P/E ratio, but this measure also incorporates the company's anticipated earnings growth rate. As of the close of trade yesterday, the Internet - Software industry held an average PEG ratio of 1.14.

The Internet - Software industry is part of the Computer and Technology sector. This industry, currently bearing a Zacks Industry Rank of 82, finds itself in the top 34% echelons of all 250+ industries.

The Zacks Industry Rank evaluates the power of our distinct industry groups by determining the average Zacks Rank of the individual stocks forming the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.

Remember to apply Zacks.com to follow these and more stock-moving metrics during the upcoming trading sessions.

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Jay Eskenazi is traveling through France and Spain with the help of Meta's Muse. Jay Eskenazi This as-told-to essay is based on a conversation with Jay Eskenazi. He lives in Los Angeles and worked in user experience for 19 years. It's been edited for length and clarity.

I'm in Paris, and I'm going to Barcelona tomorrow. The trip is three weeks.

I came here for the first time last year, and it was my first long trip by myself. Last year, planning it was very stressful, and I did a ton of research.

This year was the same thing, where I had these very long notes. At this point, everyone knows that you can go to any AI tool and say: "Hey, I'm going to City X, give me an itinerary for seven days."

I had this epiphany a few weeks ago, where I realized I had all these note files, bulleted stuff, and coffee shops to go to.

CMO Jim Mollica talks driving business growth through Bose's luxury expansion

If someone gave you a list of five coffee shops and they were in five different cities, as someone who's not familiar with the terrain, you wouldn't necessarily know how to structure that in the course of the day. Which coffee shop goes with which museum?

So, instead of doing an itinerary, I was like: "Here's my notes. Put them together in an organized way for me. Structure them in a logical sequence."

I hadn't used Claude in a while, so I tried that a little. I use Grok a lot, and I just upgraded because I wanted to play with the Grok Bot. So, I made this really fancy itinerary. I kept iterating it. It did a really good job. Then I got here and was like, "It's not as good."

I'm naturally curious, so I tried out Muse. I think I must've gotten Muse two days before I left.

I was looking at this itinerary a couple of days ago and was like, "I don't like what it says tomorrow." So I opened Muse and asked for an afternoon itinerary. It spat out all of this stuff. I was like: "Oh! There's some new stuff in here."

These are really common scenarios. Maybe there are five museums you want to go to. It takes a lot of work: this museum's closed on Tuesday, this one's closed on Monday, and this one's free next Friday. The AI tools can structure that in a way that you would do if you had a thousand hours.

It's a small thing, but when you apply that to a thousand decision points, it does a really nice job of putting those things together.

Jay Eskenazi said that Muse does what a "very seasoned travel agent from 30 years ago would've done for you."  Jay Eskenazi If you're like: "Hey, I want to go get coffee, then I need something to do before I get lunch, then I want to go to the museum this afternoon." Most of the other AI tools will just give you the list. Then you're like, how do I get from place to place to place?

Muse would actually put it on a map with dots. I clicked a button, and it put it in Google Maps. I had this experience this weekend. None of the other tools did that.

I'm going to Barcelona tomorrow, and I'll get there in the evening. One of the reasons I picked it was because there's an annual festival. I timed it so I can be there for the core of the activities. But the main activities weren't published, even last week, because they're on some website in Spanish that didn't have the fully fleshed-out program.

In the hourlong Uber to Versailles, I was like, "What's the structure for Thursday?" It's able to pull that. It's got: this opens in the morning, this is free, this is mid-day, this is in the evening.

I don't know if ChatGPT would have it. Maybe it would, but it doesn't seem to output it in the same way. Also, I gave it access to my email, so it knows I'm leaving tomorrow. It has an idea tab that said, "I can map the opening night before you get there." It's proactive.

Muse proactively offered to plan Jay Eskenazi's first night in Barcelona.  Jay Eskenazi The other thing: I was indecisive about my plans over the last couple of days. What Muse was doing was checking the times to see what ticket availability looked like. It's doing this proactive thing for you, where it tracks it, because options are shrinking.

As a non-developer, I set up OpenClaw in February. That took a lot of time. I had a developer friend help me for hours. Then I had all these AWS bills I didn't understand. I'm asking it to give me a recipe; I don't know how many tokens that's going to cost. I ended up having to shut it down.

Muse is like OpenClaw for normies. If you're not a tech person, these things are useful because they do what an assistant would. Anyone could set this up.

It comes back to when I worked at Expedia. These are the things that a very seasoned travel agent from 30 years ago would've done for you. That would be a very expensive vacation for that level of service.

I also just got access to Instinct yesterday, because I was on the waitlist. I'm very curious, but you can't see exactly what it's doing. It had good ideas and gave me an itinerary, but it had to put them in a Google Doc. I was also confused because I don't remember what I told it, and it made personalized recommendations. I was like: "Wait, how did it know this?"

Muse just seems easier. It's very fast, and it feels more responsive.

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Henry Chandonnet You're currently following this author! Click to unsubscribe from email alerts.

Henry Chandonnet is a senior reporter on the Business News desk. He writes about tech culture, from Silicon Valley's startup class to the everyday AI user. He also closely covers Big Tech and the workplace. Henry previously wrote for Fast Company, where he covered trending tech news. He's written for The Daily Beast, People Magazine, and Vulture.Email Henry at [email protected], reach him on Signal at henrychand.30, or follow him on X @HenryChandonnet. 

as told to Meta AI More

Meta Platforms (NASDAQ:META) stock is up over 10% in the past five days thanks to optimism for the Muse AI agent launch. Tech analyst Dan Ives thinks investors discounted the AI potential of the social media company.

• Meta Platforms stock is showing upward movement. Why is META stock trading higher?

With a base of more than 3.5 billion users to tap into, Ives says there are huge opportunities for the company in the AI space and with new product launches.

As for Muse, Ives is bullish going forward on what this means for the company.

"I think it’s a game changer," Ives said on CNBC’s "The Exchange" Tuesday.

Ives said, "investors discounted Meta and Zuckerberg" and the billions of dollars they were spending, highlighting Meta CEO Mark Zuckerberg.

Ives said Muse is for the average consumer and a great way to connect with Meta users who are already on the platform, using apps like Facebook and Instagram.

The tech analyst highlighted this as part of the entrepreneurial spirit of Meta, which is needed in the current AI race.

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AI Race Heats UpMeta and Apple Inc (NASDAQ:AAPL) may be companies that investors and analysts saw as behind in the AI race, but Ives doesn’t believe that’s the case anymore.

"When you count some of these companies out, whether it’s Apple, whether it’s Meta, look at what happens," Ives said.

Ives said the value is going to be less in models and more in the data for companies.

"This is an AI arms race."

The tech analyst predicts that trillions of dollars are going to be spent in the AI space, with this being "just the beginning."

"We are still in the third inning of this AI revolution."

META Stock Price ActionMeta stock is up 1.61% to $748.44 on Wednesday, with shares hitting a new 52-week high of $763.90 during the intraday trading session. Meta stock is up 10% over the last five days and up 15% year-to-date in 2026.

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