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Copper Is the AI Trade No One Priced In—3 Miners With the Most to GainFord Motor NYSE: F is reshaping its software and digital-services strategy around a more connected ecosystem spanning vehicle hardware, software, mobile applications and dealer service, according to Mike Aragon, the company’s president of integrated services.

Speaking with Goldman Sachs analyst Mark Delaney, Aragon said Ford has moved away from managing digital products such as BlueCruise and Ford Pro Intelligence as separate offerings. Instead, the company is seeking to make them work as a unified system that improves over time through vehicle data, over-the-air updates and service connections.

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3 Stocks Built for Higher Rates—And 2 That Could Break“It’s not about generic products,” Aragon said. “It’s really about building a software layer on top of the vehicles that our customers already love.”

Focus on activation and engagement Aragon described Ford’s digital-services “flywheel” as consisting of four stages: scale, activate, engage and monetize. The company has about 14 million connected vehicles in its installed base, he said, providing a foundation for digital offerings including connectivity services and the BlueCruise hands-free driving system.

FB Financial's Southern Expansion and Buybacks Drive Analyst OptimismActivation at the dealership is particularly important, according to Aragon. Ford tracks how quickly customers use the specific product they purchased, such as their first BlueCruise or connectivity engagement, and seeks to remove friction from that process.

Aragon said Ford has found a correlation between dealer training, early product usage and longer-term customer engagement. Customers who do not use BlueCruise early may forget about the feature, while early and frequent use has been associated with greater retention, he said.

Ford is working with dealers through incentive payments, sales coaching and a digital delivery tool designed to help salespeople walk customers through the products and services included with their vehicles. The Ford app also provides another channel for customer education and activation.

While subscription revenue remains important, Aragon said his team places significant emphasis on engagement as a leading indicator. He said customers who use multiple parts of Ford’s ecosystem appear to be “stickier,” though he described the company’s observations as still being in the early stages.

BlueCruise and subscriber metrics Ford’s BlueCruise-equipped vehicle installed base has grown from 1.2 million vehicles last year to 1.5 million currently, Aragon said. The company has 1.6 million customers paying for digital services after vehicle purchase, excluding free trials and services included for a defined duration at the time of purchase.

About 200,000 of Ford’s 1.6 million paid subscribers are BlueCruise customers, a figure Aragon said increased 170% year over year. Ford has 530,000 total BlueCruise subscribers, including customers whose access is included with their vehicle for a duration. That figure rose 40% year over year, according to Aragon. Blended average revenue per user across Ford Pro and retail customers is now $14 per month, up from the approximately $10 monthly Ford Pro figure previously discussed by the company. Aragon said the higher blended ARPU reflects a mix of additional features, customers moving into higher-value Ford Pro offerings such as managed maintenance, and a greater contribution from BlueCruise.

He added that Ford views BlueCruise growth as evidence that digital features can influence purchase decisions. On the commercial side, he said fleet buyers are increasingly asking about fleet-management portals, vehicle data controls and uptime in addition to traditional vehicle specifications such as towing capacity and cargo space.

Ford Pro integrates vehicle, software and service offerings Ford Pro had more than 900,000 subscribers last quarter, up about 20% year over year, according to Delaney. Aragon said Ford Pro’s offerings are built around four areas: data services delivered through application programming interfaces; telematics that combine data with insights; fleet-management tools; and managed maintenance.

Managed maintenance uses telematics data to identify potential issues, schedule service and, in some cases, deploy mobile service units, Aragon said. The goal is to support fleet uptime and lower customers’ total cost of ownership.

Aragon acknowledged that Ford Pro subscriber growth has moderated in recent quarters. He said Ford recently reorganized its go-to-market approach by moving the integrated-services sales team under Ford Pro President Alicia Boler Davis. The company now intends to approach commercial customers with a combined hardware, software and service proposition rather than selling software separately after a vehicle sale.

“Let’s sell a problem, and let’s solve problems that only we can solve in a differentiated way,” Aragon said, citing uptime, fleet management and managed maintenance as examples.

AI assistant, service opportunity and global strategy Ford has launched an artificial-intelligence assistant in its app for retail and Ford Pro customers, and a Pro-specific version is embedded in the telematics platform, Aragon said. The assistant can use Ford-specific context including vehicle health data and vehicle trim information. Ford plans to launch the assistant in vehicles eventually, he said.

For fleet users, Aragon said the tool can identify vehicles with excessive idling, flag driver-safety trends and help track whether operating metrics improve over time. The assistant currently is included within Ford’s existing service packages rather than carrying a separate charge.

Aragon said Ford sees potential indirect revenue opportunities when digital vehicle-health alerts lead to dealer service work. Ford’s integrated-services business and physical-service business together represent a $15 billion operation expected to grow 8% through the end of the decade, he said, though he declined to disclose integrated-services revenue separately.

Internationally, Ford aims to build products for global scale while executing locally due to differences in regulation, vehicle mix and driver behavior. Aragon identified Ford Pro Intelligence as the company’s most mature integrated-services business outside North America because fleet needs such as uptime, safety and total cost of ownership translate across markets.

About Ford Motor (NYSE:F)Ford Motor Company NYSE: F is an American multinational automaker headquartered in Dearborn, Michigan. Founded by Henry Ford in 1903, the company became an early pioneer of mass-production techniques with the Model T and the adoption of the moving assembly line. Today, Ford designs, manufactures, markets and services a broad range of vehicles and mobility solutions under the Ford and Lincoln brands, spanning passenger cars, SUVs, pickup trucks and commercial vehicles.

Ford's business activities extend beyond vehicle production to include parts and aftermarket services, fleet and commercial sales, and automotive financing through Ford Motor Credit Company.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected].

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In the latest close session, Ford Motor Company (F - Free Report) was down 4.24% at $14.00. The stock trailed the S&P 500, which registered a daily loss of 0.58%. Elsewhere, the Dow lost 1.18%, while the tech-heavy Nasdaq lost 0.32%.

Shares of the company witnessed a gain of 4.43% over the previous month, beating the performance of the Auto-Tires-Trucks sector with its gain of 3.92%, and the S&P 500's loss of 0.36%.

The upcoming earnings release of Ford Motor Company will be of great interest to investors. In that report, analysts expect Ford Motor Company to post earnings of $0.41 per share. This would mark a year-over-year decline of 8.89%. Simultaneously, our latest consensus estimate expects the revenue to be $46.04 billion, showing a 2.42% drop compared to the year-ago quarter.

For the full year, the Zacks Consensus Estimates project earnings of $1.86 per share and a revenue of $177.44 billion, demonstrating changes of +70.64% and +1.95%, respectively, from the preceding year.

Investors should also note any recent changes to analyst estimates for Ford Motor Company. Recent revisions tend to reflect the latest near-term business trends. Hence, positive alterations in estimates signify analyst optimism regarding the business and profitability.

Empirical research indicates that these revisions in estimates have a direct correlation with impending stock price performance. To capitalize on this, we've crafted the Zacks Rank, a unique model that incorporates these estimate changes and offers a practical rating system.

The Zacks Rank system, which varies between #1 (Strong Buy) and #5 (Strong Sell), carries an impressive track record of exceeding expectations, confirmed by external audits, with stocks at #1 delivering an average annual return of +25% since 1988. Over the last 30 days, the Zacks Consensus EPS estimate has witnessed an unchanged state. Right now, Ford Motor Company possesses a Zacks Rank of #3 (Hold).

Investors should also note Ford Motor Company's current valuation metrics, including its Forward P/E ratio of 7.88. This signifies a discount in comparison to the average Forward P/E of 18.86 for its industry.

It's also important to note that F currently trades at a PEG ratio of 0.3. This popular metric is similar to the widely-known P/E ratio, with the difference being that the PEG ratio also takes into account the company's expected earnings growth rate. As of the close of trade yesterday, the Automotive - Domestic industry held an average PEG ratio of 1.15.

The Automotive - Domestic industry is part of the Auto-Tires-Trucks sector. This industry currently has a Zacks Industry Rank of 55, which puts it in the top 23% of all 250+ industries.

The Zacks Industry Rank assesses the strength of our separate industry groups by calculating the average Zacks Rank of the individual stocks contained within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.

Don't forget to use Zacks.com to keep track of all these stock-moving metrics, and others, in the upcoming trading sessions.

Ford shareholders are collecting a 5.51% yield right now, but there is a reason income investors with long memories are watching this payout far more closely than the headline number suggests.

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.

Ford’s latest quarterly check landed in shareholders’ accounts on September 1, 2026, and the payment was familiar: $0.15 per share, unchanged for the ninth straight regular quarter. Ford (NYSE:F | F Price Prediction) still carries a 5.51% yield that towers over the 4.75% 10-year Treasury, but income investors have long memories, and this payout has already been reset once.

A Prior Cut Still Hangs Over the Payout Ford slashed the regular dividend to $0.10 in early 2022 before restoring it to $0.15 that August. That reset means there is no consecutive-growth streak to lean on, and the base dividend has not risen in four years. Management has substituted supplemental payments instead: a $0.40625 special hit accounts in August, following supplementals of $0.30 in 2025 and $0.33 in 2024. Nice bonuses, but the recurring commitment stays flat.

Coverage Is Suddenly a Strength The near-term coverage math looks better than it did a year ago. Q2 2026 delivered reported EPS of $0.42 against the $0.15 payout, and Q1 2026 EPS came in at $0.66. Ford generated $2.1 billion in company adjusted free cash flow in Q2, ended the quarter with $22.3 billion in cash, and raised full-year adjusted free cash flow guidance to $6 billion to $7 billion. CFO Sherry House told investors, “We remain committed to our investment grade rating in returning capital as shareholders.”

Warning Lights Are Still Blinking FY2025 booked a net loss of $8.16 billion after impairments, and Ford paid out $2.99 billion in dividends against that loss. Model E is guided to lose about $4 billion in EBIT this year, and the trailing P/E sits at -7 with a debt-to-equity ratio of 4.66. The 76 basis-point yield premium over Treasuries is not a fat cushion for equity risk, and a prior cut plus a flat base payout are exactly the setup we flagged in a free report on the seven warning signs a big yield is about to be cut.

Grading The Dividend: C+ Yield beats the risk-free rate, current cash flow covers the payout comfortably, and management raised EBIT guidance to $10 billion to $11 billion. But zero growth in four years, a documented cut, EV losses, and cyclical exposure keep this scorecard capped. Shares have returned 26.4% over the past year, and Ford’s Super Duty production just hit a 20-year high, which helps the case. Income investors get paid to wait. They just should not confuse a flat dividend with a growing one.

Contact [email protected] for any questions or corrections.

Chris Lange

Chris Lange is a writer for 24/7 Wall St., based in Houston. He has covered financial markets over the past decade with an emphasis on healthcare, tech, and IPOs. During this time, he has published thousands of articles with insightful analysis across these complex fields. Currently, Lange's focus is on military and geopolitical topics. Lange's work has been quoted or mentioned in Forbes, The New York Times, Business Insider, USA Today, MSN, Yahoo, The Verge, Vice, The Intelligencer, Quartz, Nasdaq, The Motley Fool, Fox Business, International Business Times, The Street, Seeking Alpha, Barron’s, Benzinga, and many other major publications. A graduate of Southwestern University in Georgetown, Texas, Lange majored in business with a particular focus on investments. He has previous experience in the banking industry and startups.

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Ford targets 100K sales for its new Ford Fathom. (0:15) Nvidia buys Hugging Face for $12.9B. (1:02) New York puts a freeze on classroom AI. (1:59)

This is an abridged transcript of the podcast:

Our top story so far, Ford (F) aims to sell more than 100K units of its new electric truck in its first year of production, the Wall Street Journal reported.

The starting price for the truck, called the Ford Fathom, will be nearly $30K. Ford will begin taking customer orders early next year.

Besides Tesla (TSLA), no other automaker has sold 100K units of a single EV model in the U.S. in a year. Tesla sold ~357K Model Y SUVs in 2025 and more than 190K Model 3 sedans.

Ford executives say Fathom's price tag, which is similar to mainstream sedans and SUVs, and design will help drive sales.

Fathom trucks will include Apple Maps built into their navigation system and Ford's hands-free driving system BlueCruise. The Fathom will also have more passenger space than the best-selling SUV Toyota RAV4.

Among active stocks, after a week of speculation, Nvidia (NVDA) sealed the deal for Hugging Face, agreeing to pay $12.9B for the AI platform.

Hugging Face will remain an open platform for the entire AI ecosystem, Nvidia CEO Jensen Huang said.

Snowflake (SNOW) is rallying more than 20% after the data warehousing company reported fiscal second-quarter results and guidance that topped forecasts.

Snowflake said it expects product revenue to be between $1.588B and $1.593B, above the $1.51B estimate. Adjusted operating margin is forecast to be 15.5%.

Ciena (CIEN) is higher after the optical networking company reported better-than-expected results and guidance.

CEO Gary Smith said “AI continues to drive compounding waves of network investment.”

And Campbell's (CPB) is slumping after missing revenue estimates for Q4. The company said top-line softness and inflation-driven margin headwinds were factors.

Campbell’s also cut its quarterly dividend to $0.25 per share from $0.39 per share.

In other news of note, New York City, the largest U.S. school district, is imposing a one-year moratorium on students using generative artificial intelligence (OPENAI) (ANTHRO) (DEEPSEEK) in public ​elementary and middle schools.

The policy, which will take effect in the 2026-2027 school year and will impact nearly 600,000 public school students, bars AI use for students in 2-K through 8th grade.

This includes all software that uses student-facing generative AI. Companion chatbots will be banned across all grades.

And Walmart (WMT) said it is expanding its restaurant delivery business through a collaboration with Inspire Brands, a global multi-brand restaurant company whose portfolio includes Dunkin’, Arby's, Baskin-Robbins, Jimmy John's and Sonic.

Walmart continues to expand the restaurants available through its app, including restaurants located beyond its stores. The Dunkin’ chain will launch first via its 150 in-store tenant locations, with plans to expand to the majority of its 10K locations outside of Walmart stores nationwide.

And in the Wall Street Research Corner, Société Générale strategist Manish Kabra says investors may want to buy any equity weakness triggered by a renewed Federal Reserve hiking cycle.

SocGen has shifted its house view in a hawkish direction and now expects the Fed to deliver three rate hikes starting in September. Fed funds futures price in a 60% chance of a September hike.

History suggests stocks initially struggle when the Fed resumes raising rates mid-cycle, with the S&P 500 typically going through a one-to-three-month "digestion phase," Kabra said. However, the benchmark has historically gone on to reach new highs within six months if the yield curve doesn’t invert.

Allworth Financial LP reduced its stake in Ford Motor Company (NYSE:F – Free Report) by 9.0% during the 2nd quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 529,468 shares of the auto manufacturer’s stock after selling 52,226 shares during the period. Allworth Financial LP’s holdings in Ford Motor were worth $7,360,000 at the end of the most recent quarter.

Several other large investors also recently modified their holdings of the stock. Caxton Associates LLP acquired a new stake in shares of Ford Motor during the first quarter worth $304,000. Empowered Funds LLC grew its stake in shares of Ford Motor by 41.6% in the first quarter. Empowered Funds LLC now owns 147,760 shares of the auto manufacturer’s stock valued at $1,482,000 after acquiring an additional 43,385 shares in the last quarter. Jump Financial LLC acquired a new position in shares of Ford Motor in the second quarter valued at about $172,000. NewEdge Advisors LLC increased its position in Ford Motor by 26.3% during the second quarter. NewEdge Advisors LLC now owns 267,895 shares of the auto manufacturer’s stock worth $2,907,000 after acquiring an additional 55,741 shares during the period. Finally, Treasurer of the State of North Carolina increased its position in Ford Motor by 1.5% during the second quarter. Treasurer of the State of North Carolina now owns 1,823,614 shares of the auto manufacturer’s stock worth $19,786,000 after acquiring an additional 26,526 shares during the period. 58.74% of the stock is owned by institutional investors.

Ford Motor Price Performance Shares of NYSE:F opened at $13.97 on Friday. The firm has a 50 day moving average of $14.13 and a 200-day moving average of $13.50. Ford Motor Company has a 12 month low of $11.11 and a 12 month high of $17.78. The company has a current ratio of 1.09, a quick ratio of 0.93 and a debt-to-equity ratio of 3.07. The stock has a market capitalization of $55.71 billion, a PE ratio of -7.47, a PEG ratio of 0.30 and a beta of 1.82.

Ford Motor (NYSE:F – Get Free Report) last posted its quarterly earnings results on Tuesday, July 28th. The auto manufacturer reported $0.42 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.33 by $0.09. Ford Motor had a negative net margin of 3.93% and a positive return on equity of 17.23%. The business had revenue of $48.30 billion for the quarter, compared to analyst estimates of $47.24 billion. During the same quarter last year, the business posted $0.37 EPS. The firm’s revenue for the quarter was down 3.8% on a year-over-year basis. On average, equities research analysts predict that Ford Motor Company will post 1.86 EPS for the current fiscal year. Ford Motor Announces Dividend The firm also recently announced a quarterly dividend, which will be paid on Tuesday, September 1st. Shareholders of record on Tuesday, August 11th will be issued a $0.15 dividend. This represents a $0.60 dividend on an annualized basis and a dividend yield of 4.3%. The ex-dividend date of this dividend is Tuesday, August 11th. Ford Motor’s dividend payout ratio (DPR) is currently -32.09%.

Analysts Set New Price Targets Several analysts have weighed in on the stock. Barclays lifted their price objective on shares of Ford Motor from $13.00 to $14.00 and gave the stock an “equal weight” rating in a research note on Thursday, July 9th. JPMorgan Chase & Co. raised their target price on shares of Ford Motor from $16.00 to $17.00 and gave the stock an “overweight” rating in a report on Wednesday, July 29th. The Goldman Sachs Group lifted their price target on shares of Ford Motor from $13.00 to $16.00 and gave the company a “neutral” rating in a research report on Thursday, June 11th. UBS Group lifted their price target on shares of Ford Motor from $14.00 to $17.00 and gave the company a “buy” rating in a research report on Monday, June 8th. Finally, Jefferies Financial Group upgraded Ford Motor from a “hold” rating to a “buy” rating and boosted their price target for the company from $14.50 to $17.50 in a research note on Monday, July 27th. Eight equities research analysts have rated the stock with a Buy rating, ten have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, the company has an average rating of “Hold” and an average price target of $15.68.

Check Out Our Latest Research Report on F

About Ford Motor (Free Report)

Ford Motor Company (NYSE: F) is an American multinational automaker headquartered in Dearborn, Michigan. Founded by Henry Ford in 1903, the company became an early pioneer of mass-production techniques with the Model T and the adoption of the moving assembly line. Today, Ford designs, manufactures, markets and services a broad range of vehicles and mobility solutions under the Ford and Lincoln brands, spanning passenger cars, SUVs, pickup trucks and commercial vehicles.

Ford’s business activities extend beyond vehicle production to include parts and aftermarket services, fleet and commercial sales, and automotive financing through Ford Motor Credit Company.

Featured Articles Five stocks we like better than Ford Motor 3 Energy Stocks Raising Dividends as the Sector Surges 5 Reasons the S&P 500 Could Keep Rallying Through Year-End Walmart’s Post-Earnings Drop Could Be a Buying Opportunity The Trade Desk’s Earnings Miss Raises a Bigger Question About Its AI Future Want to see what other hedge funds are holding F? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Ford Motor Company (NYSE:F – Free Report).

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The Lincoln Nautilus SUV is displayed at the Los Angeles Auto Show in Los Angeles, California U.S. November 29, 2017. REUTERS/Lucy Nicholson Purchase Licensing Rights, opens new tab

SummaryCompaniesFord plans to shift production of some Lincoln models to US from China beginning in 2030, CEO saysUS-produced models would be sold in US market, where China-built Lincoln Nautilus faces 52.5% tariffCEO Farley says tariffs drove Ford’s decision; rule banning some ​Chinese tech in US cars was also a factorDETROIT, Aug 12 (Reuters) - Ford Motor (F.N), opens new tab plans to move production of some Lincoln models from China to the U.S. beginning in 2030, Ford's CEO told Reuters on Wednesday, saying the move was difficult but necessary to strengthen the U.S. auto manufacturing base.

Gasoline-powered ​cars and electric vehicles imported from China are subject to hefty duties. The U.S. tariff on the Lincoln Nautilus, ​the main vehicle Ford imports from China, is 52.5%, Ford confirmed.

Stay up to date with the latest news, trends and innovations that are driving the global automotive industry with the Reuters Auto File newsletter. Sign up here.

“We made this decision as soon ⁠as the policy of the administration was set," Ford CEO Jim Farley said, referring to the tariffs. "We knew exactly what they ​wanted to do, and we knew exactly what it meant for Ford," Farley said in a joint interview with U.S. Commerce Secretary ​Howard Lutnick.

The U.S.-made Lincolns would be sold in the domestic market as part of a significant effort to scale up output, Farley said, although the company did not disclose where they would be produced.

Lutnick added: "Ford's got an edge. Domestic manufacturing has an edge."

Crosstown rival General Motors has announced ​it will move production of its Buick Envision to the U.S. from China starting in 2028.

Along with tariffs, automakers have faced ​restrictions under the Connected Vehicle Rule, which bans some Chinese technology and hardware in U.S. models. Farley said that both regulations prompted Ford to ‌make the ⁠decision, although he pointed to tariffs as the driving factor.

Ford was one of several companies requesting authorization from the U.S. Commerce Department to continue selling vehicles potentially restricted under the rule. Automakers denied an authorization, such as EV company Polestar, face bans from selling certain products in the U.S. market.

A spokesperson for the Dearborn, Michigan-based automaker said on Wednesday that, after discussions with the Commerce ​Department, it realized the Lincoln ​Nautilus no longer needed an ⁠authorization to sell in the U.S.

The company had previously said the Nautilus software was developed in the U.S. but installed into the vehicle in China, requiring government approval to continue selling it ​in the United States. Ford sold about 34,000 Nautilus vehicles in the U.S. last year.

U.S. lawmakers ​have sought to ⁠further tighten prohibitions beyond those introduced in the Connected Vehicle Rule. One such push, approved by the U.S. Senate Commerce Committee in July, would bar companies that are more than 15% owned by Chinese entities from selling vehicles in the United States. If implemented, it ⁠would prevent ​Mercedes-Benz from selling new vehicles in the U.S.

Ford said the move announced ​on Wednesday builds on Lincoln's U.S. production base. Lincoln assembles the Navigator at a plant in Louisville, Kentucky, and the Aviator at the Chicago Assembly Plant, and ​exports both models to markets including Canada, Mexico and the Middle East.

Reporting by Nora Eckert; Editing by Rod Nickel and Edmund Klamann

Our Standards: The Thomson Reuters Trust Principles., opens new tab

Nora Eckert reports on the automotive industry from Detroit. She covers Ford, GM, Stellantis and the United Auto Workers, with a focus on the industry's transition to EVs. She was previously a reporter for The Wall Street Journal in Detroit, where she broke news on major automakers and the UAW. She was earlier part of a WSJ investigations team that was recognized as a finalist for the 2021 Pulitzer Prize. Nora began her career as an investigative reporter with the Rochester Post Bulletin in Minnesota, where she focused on the state's organ transplant system and prisons.

Key Takeaways Ford plans to launch the midsize Fathom electric pickup below $30,000, with deliveries expected in 2027.Ford's UEV platform and new assembly process aim to cut costs and support profitability within a year.Fathom targets a gap in the sub-$30K EV market, where rival affordable models do not offer truck utility. U.S. legacy automaker Ford (F - Free Report) is planning to bring an affordable electric truck to the market by next year. The e-pickup is named “Fathom”, with a starting price of $28,350 that extends to $29,945 with destination and delivery charges. Built under Ford's Universal Electric Vehicle (UEV) platform, the Fathom hits the sub-$30,000 mark the company had promised for years.

Where Ford Lightning Went WrongFord’s first major electric pickup, the F-150 Lightning, generated plenty of excitement when it was launched. Yet it never became the profitable product Ford had hoped for, weighed down by high battery costs and expensive manufacturing for premium electric trucks. Slower-than-expected EV adoption due to the elimination of EV tax credits made matters worse.

As a result, Ford discontinued the F-150 Lightning— its flagship, full-size electric truck. The company incurred $19.5 billion EV-related write-down charges last year. It scrapped plans for a next-generation all-electric full-size pickup, choosing instead to develop a range-extended model that combines a gasoline engine with an electric drivetrain.

In short, Lightning's problem came down to big batteries, big trucks and thin margins.

Ford’s New EV PlaybookThe Fathom appears to have been designed with that lesson in mind. Unlike the full-size Lightning, it's a midsize pickup — built on the UEV architecture, created specifically for lower-cost electric vehicles. Ford expects every model on this platform to turn profitable within roughly a year of launch.

Ford is also trying to lower costs beyond the battery pack. The company has developed a new "assembly tree" manufacturing process for its Louisville plant, aimed at simplifying production and improving efficiency. If those savings materialize, they could help Ford avoid the margin pressure that weighed on Lightning.

Notably, Ford isn't stripping the truck down to hit its price target. The Fathom will offer a large touchscreen with built-in Apple Maps EV routing, wireless smartphone connectivity, BlueCruise compatibility, bidirectional charging, a digital key and a front trunk. If Ford can offer this level of technology while maintaining healthy margins, the Fathom could stand out in the affordable EV segment.

The Sub-$30K CompetitionThe Fathom isn't the only sub-$30K EV, but it is the only truck. General Motors' (GM - Free Report) Chevrolet Bolt EUV is a compact hatchback/crossover in the $28-29K range and is already shipping. Nissan's (NSANY - Free Report) Leaf is one of the longest-running affordable EVs, similarly priced. Neither offers truck utility— which is exactly the gap the Fathom is aiming to fill.

Can Ford Deliver This Time?Of course, the Fathom is still far from proving itself. Pre-orders are expected to open in early 2027, with customer deliveries beginning later that year. Until production ramps up, investors have little evidence that Ford can consistently build and sell an affordable electric truck at attractive margins.

Even so, the Fathom looks less like a continuation of Ford's previous EV strategy and more like a reset. Rather than chasing the premium electric truck market, the company is focusing on affordability, manufacturing efficiency and profitability.

If Ford executes well, the Fathom could succeed not because it's another electric pickup, but because it's built around a very different business model than the F-150 Lightning.

The Zacks Rundown on Ford StockShares of Ford have gained more than 7% year to date, outperforming the industry. During the same timeframe, Ford’s closest peer, General Motors, also saw its shares rise over 7%, but Japan’s Nissan fell around 14%.

YTD Price Performance Comparison Image Source: Zacks Investment Research

From a valuation standpoint, Ford trades at a forward price-to-earnings ratio of 7.24, way lower than the industry. It carries a Value Score of A.

Image Source: Zacks Investment Research

See how the Zacks Consensus Estimate for Ford’s EPS has been revised over the past 60 days.

Image Source: Zacks Investment Research

F stock currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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Starting in 2028, the next generation of the F-53/F-59 chassis will be designed and commercialized by Blue Bird with Ford powertrains

MACON, Ga.--(BUSINESS WIRE)--Blue Bird Corporation (Nasdaq: BLBD), the leader in low and zero emission school buses, today announced a new collaboration to expand its commercial vehicle presence. As part of this initiative, Blue Bird has entered into a definitive agreement with Ford Motor Company to create the next generation of F-53/F-59 commercial stripped chassis. Under the agreement, Blue Bird will assume responsibility for the design, manufacturing, and sales of the next generation F-53/F-59 commercial stripped chassis, which will be paired with Ford’s powertrain solutions.

To accelerate the launch of the next generation chassis, Blue Bird will acquire the Detroit Assembly Plant assets of Detroit Chassis LLC (DCP) who is the long-time manufacturer of Ford's F-53 and F-59 stripped chassis platforms.

The collaboration between Ford and Blue Bird is expected to build on the complementary strengths of both organizations and support the continued evolution of commercial stripped chassis offerings, with new production anticipated to begin early in 2028.

“Ford has built an exceptional history in the commercial stripped chassis market, and we are honored to build on that foundation through our expanded collaboration,” said John Wyskiel, President and Chief Executive Officer of Blue Bird Corporation. “By combining the knowhow of Detroit Chassis, with Blue Bird's proven chassis design and manufacturing capabilities, along with Ford's industry-leading powertrain technology, we will bring the next generation F-53 and F-59 platform to market.”

Blue Bird and Ford are committed to ensuring a seamless transition for customers, fleets and dealers. Customers will have access to service and support through select dealers, providing continuity and reliability across the vehicle lifecycle.

“DCP has played an important role in manufacturing Ford's commercial stripped chassis platforms,” said Michael J. Guthrie, Chief Executive Officer and Chairman of Detroit Chassis LLC. “We are excited to work with Blue Bird to create exciting opportunities to build on that legacy, enhance growth opportunities for our team members, leverage our collective manufacturing expertise and continue delivering exceptional products and support to customers for years to come.”

"From box trucks to motorhomes, customers have placed their trust in Ford's F-53 and F-59 stripped chassis platforms for generations," said John Emmert, Ford Pro's global director of product marketing. " We're focused on continuing to serve this segment with Blue Bird products powered by Built Ford Tough powertrain technology as we carry this legacy forward for our customers."

The commercial stripped chassis market represents a significant long-term growth opportunity for Blue Bird. The company expects the collaboration with Ford and Detroit Chassis to further diversify its product portfolio, broaden its addressable market, and leverage its decades of experience designing and manufacturing purpose-built vehicle platforms.

About Blue Bird Corporation
Blue Bird (NASDAQ: BLBD) is recognized as a technology leader and innovator of school buses since its founding in 1927. Our dedicated team members design, engineer and manufacture school buses with a singular focus on safety, reliability, and durability. School buses carry the most precious cargo in the world – 25 million children twice a day – making them the most trusted mode of student transportation. The company is the proven leader in low- and zero-emission school buses with more than 25,000 propane, natural gas, and electric powered buses sold. Blue Bird is transforming the student transportation industry through cleaner energy solutions. For more information on Blue Bird’s complete product and service portfolio, visit www.blue-bird.com.

More News From Blue Bird Corporation

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Key Takeaways Ford raised 2026 adjusted EBIT guidance to $10-$11B and free cash flow outlook to $6-$7B.Ford Blue gains from richer mix and cost cuts, while Model e losses narrowed for the third straight quarter.Ford Pro software growth, strong liquidity, a 4% yield and discounted valuation add to the appeal. Last week, Ford (F - Free Report) reported strong second-quarter 2026 results, with adjusted earnings of $3.57 per share rising 41.3% year over year as well as exceeding the Zacks Consensus Estimate by 14.06%. Backed by robust results and improving fundamentals, the company lifted its full-year outlook. Ford raised its full-year adjusted EBIT outlook to $10-$11 billion from $8.5-$10.5 billion. It also increased adjusted free cash flow guidance to $6-$7 billion from $5-$6 billion.

Wall Street analysts are getting optimistic on the stock after second-quarter results, as reflected by the upward revision of the company’s EPS estimates.

Over the past seven days, the consensus mark for Ford’s 2026 EPS has moved up 24 cents to $1.86, implying a year-over-year jump of 71%. Over the same timeframe, the Zacks Consensus Estimate for 2027 EPS has increased by 17 cents to $1.94, implying growth of more than 4% from projected 2026 levels.

Let's take a closer look at what has analysts feeling upbeat about the stock and whether it's the right time to buy.

Ford Blue Benefiting From Better Mix & Cost CutsFord Blue’s prospects are improving as the business shifts toward higher-margin trucks, utilities, off-road models and hybrids. Off-road trims represented nearly 25% of U.S. sales, and Explorer and Expedition retail sales rose more than 20%. F-Series demand remains firm, with disciplined incentives and favorable channel mix supporting pricing.

Management raised 2026 Ford Blue EBIT guidance to $5-$5.5 billion from $4.5-$5 billion. Continued quality gains, lower warranty costs and upcoming truck launches should further support margins. The company remains on track for $1 billion of material and warranty cost reductions in 2026.

Ford Model e Losses NarrowingFord Model e’s prospects are improving because losses are narrowing while the company redirects spending toward lower-cost electric vehicles and energy storage. The segment’s second-quarter 2026 EBIT loss narrowed to $919 million from $1.33 billion a year earlier, marking the third consecutive quarter of year-over-year improvement.

Management expects Gen-1 EV EBIT to improve about 40% in 2026 and now forecasts a full-year loss of roughly $4 billion. The Universal Electric Vehicle platform is designed for affordable models priced at around $30,000, with first deliveries expected in 2027.

Ford Pro Winning From Software StrengthCommercial vehicle leadership, recurring software revenues and added production capacity are set to boost the segment’s profits. Ford now expects an EBIT of $7-$7.5 billion for the full year from this unit, up from $6.5-$7.5 billion guided earlier.

Paid Ford Pro Intelligence subscriptions exceeded 900,000, supporting a higher-margin revenue stream. Early 2027 model-year customer contracting is running ahead of last year, indicating sustained fleet demand. Oakville is scheduled to add up to 100,000 units of Super Duty capacity from the fourth quarter of 2026, supporting volume recovery, service growth and earnings resilience.

Ford Energy Offers DiversificationFord Energy adds a new revenue stream beyond vehicle sales by applying Ford’s battery manufacturing, service and monitoring capabilities to energy storage. The company expects to reach 20 gigawatt-hours of annual capacity by late 2027 and is already producing prototype cells in Michigan.

Solid Liquidity & Dividend Yield Add to the AppealFord ended the second quarter of 2026 with $22.3 billion in cash and $43.4 billion in liquidity. It has returned more than $16 billion through dividends and repurchases over five years. The company has an attractive dividend yield of over 4%.

Ford’s Price Performance & ValuationYear to date, shares of F have risen 12.5%, outperforming the industry and peers like General Motors (GM - Free Report) and Tesla (TSLA - Free Report) . While General Motors shares moved up roughly 8%, Tesla shares declined 28% during the same timeframe.  

YTD Price Performance Comparison Image Source: Zacks Investment Research

Ford also appears undervalued now, with a Value Score of A. The company is trading at a forward sales multiple of 0.32, lower than its closest peer, General Motors. Tesla, meanwhile, continues to trade at a significantly higher valuation, reflecting investor expectations for its AI and autonomous driving businesses rather than its core automotive operations.

F’s P/S F12M Vs. TSLA & GM Image Source: Zacks Investment Research

Buy Ford Stock at Current Levels?Well, Ford faces volatile input and trade costs. Management expects 2026 commodity costs to be above $2 billion. While Model e losses are narrowing, Ford still expects a full-year 2026 loss of about $4 billion from the segment. Then there are geopolitical and macro uncertainties that can weigh on the stock.

But improving execution and a broader profit mix outweigh the risks. Ford’s richer product mix, recurring services, affordable electrification plans, energy storage and liquidity strength make us bullish on the stock. Add to that its dividend yield for income investors, discounted valuation and upbeat guidance, and Ford is definitely worth buying at current levels.

The stock carries a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here

DETROIT — Despite reporting a 10.2% decline in its July U.S. vehicle sales Tuesday, Ford Motor is touting the results as a "good sales month."

That's according to Rob Kaffl, Ford's director of U.S. sales, who said the steep decline from the previous year was "by design," as the Detroit automaker phases out two vehicles and lowered its daily rental fleet business.

"July was a good sales month for a number of reasons. Our July results reflect a strategy that is working exactly as planned: we've intentionally been sunsetting select models and pulled back on low-margin rental fleet volume to make room for an onslaught of new-product introductions by the end of the decade," Kaffl said in an emailed statement.

Many times, automakers do not cancel products — like Ford has done with its Ford Escape and Lincoln Corsair — until closer to production of newer models. Or they build up inventories to assist sales during the changeover in production for new vehicles.

Kaffl said the company prioritized retail sales of its F-Series pickup trucks as the automaker continues to recover production after two aluminum fires last year at a major aluminum supplier. The company said rental sales, which are typically at lower profits, were reduced by 96% compared to a year earlier.

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Without such actions, Ford contends its sales would be down less than 1%, slightly better than an estimated 2% fall for the overall industry compared to July 2025.

Planned or not, the decline last month adds to a lackluster sales year for the automaker following the problematic F-Series production as well as a pullback in all-electric vehicle sales. Ford's sales year to date through July are down 9.7%.

Ford's U.S. sales through June were already off 9.6% from a year earlier. That compares to an estimated 2.4% sales decline for the overall industry through the first half of the year, which doesn't include July, according to the most recent data from Cox Automotive's Kelley Blue Book.

Higher prices and consumer economic concerns are weighing on the overall auto industry, which Cox and other forecasters expect to be off about 3% compared to last year to 15.8 million vehicles sold.

Ford Motor shares are under pressure. Why is F stock retreating? What Is Driving Ford’s Earnings Outlook?Ford’s latest update showed adjusted EPS of 42 cents beating expectations of 35 cents, even as revenue of $44.89 billion came in below the $45.81 billion consensus.

Management also lifted FY 2026 adjusted EBIT guidance to $10 billion-$11 billion (from $8.5 billion-$10.5 billion) and raised adjusted free cash flow guidance to $6 billion-$7 billion (from $5 billion-$6 billion).

Ford’s segment mix is part of the push-pull: Ford Blue revenue was $26.1 billion (up 1% YoY) while Model e revenue was $1 billion (down 56% YoY), and the quarter ended with $18.6 billion in cash and cash equivalents. The cash-flow picture was steadier, with $4.3 billion of cash flow from operations and $2.1 billion of adjusted free cash flow.details from the report.

Ford is also putting trade policy back on the tape, with CEO Jim Farley calling a revised USMCA "critical" and floating a "modest" 15% tariff lens aimed at improving competitiveness versus Japanese and South Korean automakers.

That policy angle matters for Ford because North American sourcing and cross-border parts flows can directly influence margin durability behind the company’s newly raised $10 billion-$11 billion EBIT guide.

Critical Price Levels To Watch For FordAt $14.47, the stock is trading 2% above its 20-day SMA ($14.22) but about 0.2% below its 50-day SMA ($14.53), a spot that often acts like a "decision zone" for trend traders. The bigger-picture trend still leans constructive with price 8.6% above the 100-day SMA ($13.35) and 8.7% above the 200-day SMA ($13.34).

Momentum looks more range-bound than stretched, with RSI at 53.66 sitting in neutral territory. RSI is a quick way to gauge whether buying or selling has become overdone, and this reading suggests neither side has clear control right now.

The moving-average structure is mixed: the 20-day SMA is below the 50-day SMA (a near-term bearish tilt), but the 50-day SMA remains above the 200-day SMA following the golden cross in June. From a level perspective, traders will likely watch whether the stock can reclaim the $15.00 area or whether dips start probing the $13.00 zone.

Key Resistance: $15.00 — a round-number area that sits just above the 50-day SMA ($14.53), where rebounds can stall Key Support: $13.00 — a nearby round-number level above the 200-day SMA ($13.34), where buyers may look to defend trend support Ford Stock Price Activity on FridayF Stock Price Activity: Ford Motor shares were down 2.49% at $14.49 at the time of publication on Friday, according to Benzinga Pro data.

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Ford Motor Co. CEO Jim Farley speaks during the reveal of the Ford Bronco RTR SUV on the media day before the Detroit Auto Show in Detroit, Michigan, U.S., January 13, 2026. REUTERS/Rebecca... Purchase Licensing Rights, opens new tab Read more

CompaniesDETROIT, July 30 (Reuters) - Ford CEO Jim Farley told employees in a town hall Thursday ​that the company is preparing for the ‌possibility that Chinese automakers could enter the American market in the next five to ten years, even ​though the country has erected numerous ​trade barriers to cars from China, according ⁠to three people who viewed the meeting.

Farley has ​been among the most vocal about how competitive ​Chinese auto giants like BYD (002594.SZ), opens new tab are in the industry. Ford is preparing to roll out a family of ​affordable electric vehicles that it engineered from ​the ground up to match the cost and efficiency ‌of ⁠these Chinese companies.

Stay up to date with the latest news, trends and innovations that are driving the global automotive industry with the Reuters Auto File newsletter. Sign up here.

The Ford (F.N), opens new tab chief, along with other senior leaders, said it is more likely that Chinese companies would enter the market at ​the latter ​end of ⁠the five- to ten-year range. The comments come as the U.S. Senate ​is pushing to expand a ban ​on ⁠Chinese car sales in the world's second-largest and most lucrative auto market.

A Ford spokesperson declined to ⁠comment ​on discussions that took place ​during a private meeting with employees.

Reporting by Nora Eckert in ​Detroit; Editing by Nick Carey and David Gaffen

Our Standards: The Thomson Reuters Trust Principles., opens new tab

Nora Eckert reports on the automotive industry from Detroit. She covers Ford, GM, Stellantis and the United Auto Workers, with a focus on the industry's transition to EVs. She was previously a reporter for The Wall Street Journal in Detroit, where she broke news on major automakers and the UAW. She was earlier part of a WSJ investigations team that was recognized as a finalist for the 2021 Pulitzer Prize. Nora began her career as an investigative reporter with the Rochester Post Bulletin in Minnesota, where she focused on the state's organ transplant system and prisons.

Ford Motor Company (F) Q2 2026 Earnings Call July 28, 2026 5:00 PM EDT

Company Participants

Maria Ricciardone - Chief Investor Relations Officer
James Farley - President, CEO & Director
Sherry House - Chief Financial Officer
Andrew Frick - President of Ford Blue, Ford Model e & Lincoln
Kumar Galhotra
Alicia S. Davis - President of Ford Pro

Conference Call Participants

Andrew Percoco - Morgan Stanley, Research Division
Alexander Perry - BofA Securities, Research Division
Joseph Spak - UBS Investment Bank, Research Division
Mark Delaney - Goldman Sachs Group, Inc., Research Division
Dan Levy - Barclays Bank PLC, Research Division
Gautam Narayan - RBC Capital Markets, Research Division
Michael Ward - Citigroup Inc., Research Division
Itay Michaeli - TD Cowen, Research Division
Emmanuel Rosner - Wolfe Research, LLC
Colin Langan - Wells Fargo Securities, LLC, Research Division
Xin Yu - Deutsche Bank AG, Research Division

Presentation

Operator

Good day, everyone. My name is Layla, and I will be your conference operator today. At this time, I would like to welcome you to the Ford Motor Company Second Quarter 2026 Earnings Conference Call. [Operator Instructions]

At this time, I would like to turn the call over to Maria Ricciardone, Chief Investor Relations Officer.

Maria Ricciardone
Chief Investor Relations Officer

Thank you, Layla, and welcome to Ford Motor Company's Second Quarter 2026 Earnings Call. I'm Maria Ricciardone, Ford's new Chief Investor Relations Officer. I most recently came from Lockheed Martin, where I was Treasurer and Head of Investor Relations. I joined Ford because the opportunity ahead is tremendous. Few companies today are navigating a transformation of this scale and this consequence. My focus will be straightforward; clear, consistent communication with all of you and ensuring the market understands how our differentiated strategy translates into profitable growth, capital discipline and shareholder value.

With that, let's jump in. With me today are Jim Farley, President and CEO; and Sherry House, CFO. Joining us

Ford Motor Company (F - Free Report) came out with quarterly earnings of $0.42 per share, beating the Zacks Consensus Estimate of $0.33 per share. This compares to earnings of $0.37 per share a year ago. These figures are adjusted for non-recurring items.

This quarterly report represents an earnings surprise of +27.27%. A quarter ago, it was expected that this company would post earnings of $0.2 per share when it actually produced earnings of $0.66, delivering a surprise of +230%.

Over the last four quarters, the company has surpassed consensus EPS estimates three times.

Ford Motor, which belongs to the Zacks Automotive - Domestic industry, posted revenues of $44.89 billion for the quarter ended June 2026, missing the Zacks Consensus Estimate by 1.81%. This compares to year-ago revenues of $46.94 billion. The company has topped consensus revenue estimates three times over the last four quarters.

The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call.

Ford Motor shares have added about 11.9% since the beginning of the year versus the S&P 500's gain of 8.3%.

What's Next for Ford Motor?While Ford Motor has outperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock?

There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately.

Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions.

Ahead of this earnings release, the estimate revisions trend for Ford Motor was mixed. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #3 (Hold) for the stock. So, the shares are expected to perform in line with the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.

It will be interesting to see how estimates for the coming quarters and the current fiscal year change in the days ahead. The current consensus EPS estimate is $0.33 on $45.74 billion in revenues for the coming quarter and $1.62 on $176.15 billion in revenues for the current fiscal year.

Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Automotive - Domestic is currently in the top 33% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.

One other stock from the same industry, Federal Signal (FSS - Free Report) , is yet to report results for the quarter ended June 2026. The results are expected to be released on July 30.

This company that makes products ranging from street sweepers to toll booth technology for government, industrial and commercial customers is expected to post quarterly earnings of $1.28 per share in its upcoming report, which represents a year-over-year change of +9.4%. The consensus EPS estimate for the quarter has been revised 0.1% higher over the last 30 days to the current level.

Federal Signal's revenues are expected to be $669.62 million, up 18.6% from the year-ago quarter.

DETROIT — Ford Motor is set to announce second-quarter results after the markets close Tuesday.

Here's what Wall Street expects, based on average analysts' estimates compiled by LSEG:

Earnings per share: 35 cents adjustedAutomotive revenue: $45.86 billionThose results would mark a 2.3% fall in automotive revenue compared with a year earlier and a 2 cent decline in adjusted earnings per share.

Ford's 2025 second-quarter results included $46.94 billion in automotive revenue, adjusted earnings before interest and taxes of $2.14 billion and a net loss of $36 million. Its total revenue, which includes its Ford Credit financing arm, was $50.18 billion.

Aside from earnings and any changes to the automaker's 2026 guidance, investors are monitoring Ford's costs, such as warranty and commodity costs, as well as looking for any updates to the company's F-Series truck production that has been hampered since last year due to issues with an aluminum supplier.

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Heading into Ford's earnings report, Jefferies upgraded Ford and General Motors' stocks to buy from hold. Analyst Philippe Houchois said Ford is on track to start building momentum again, with the second quarter set to mark a trough.

"We see Q2 as a low point for volume with post-Novelis production set to normalize up," Houchois wrote. Novelis, an aluminum supplier, restarted production last month at a New York facility — a plant that supplies Ford's F-150 truck line — after two fires halted activity. "With US market conditions healthy, management could raise guidance at Q2."

Ford's 2026 guidance, which the company increased in April with expected tariff refunds, includes adjusted EBIT of $8.5 billion to $10.5 billion; adjusted free cash flow of between $5 billion and $6 billion; and capital expenditures of $9.5 billion to $10.5 billion.

This is breaking news. Please check back for updates.

ToplineFord on Tuesday issued a recall for nearly 80,000 SUVs over defective driver’s seats that could recline on their own, potentially pinning rear passengers, adding to a growing list of notices from the legacy automaker this year after an earlier recall for seats that could move unexpectedly and another for engine fire risks.

A driver’s seat that reclines on its own could pin rear passengers, regulators said.

Getty Images

Key FactsFord’s recall covers Explorer and Lincoln Aviator vehicles from the 2026 and 2027 model years, after the National Highway Traffic Safety Administration found the driver’s seat could recline on its own without anyone sitting in it, according to a regulatory filing.

The unintended reclining can occur when a driver remotely unlocks or remotely starts the vehicle, and the resulting movement could pin a second-row passenger, increasing the risk of injury, regulators said.

Ford told the NHTSA that a fix is still under development and a schedule for notifying affected drivers has not been determined, though owners can contact Ford for possible assistance in the meantime.

There are no known reports of an accident or injury related to the defect, Ford said.

big number61. That’s the number of recalls issued by Ford in the U.S. this year, which is more than the next three automakers—Chrysler (24), General Motors (19) and Hyundai (17)—combined. Ford issued a record 153 recalls in 2025 involving 12.9 million vehicles, according to federal data. That again surpassed the next four automakers combined, including Chrysler (53), Forest River (36), General Motors (28) and International Motors (26).

key backgroundFord has maintained its record-setting pace of vehicle recalls in 2026. Many of its notices include a smaller number of vehicles, including a recall of just 315 Aviator and Explorer cars over second-row seats that may move unexpectedly last week, while others cover hundreds of thousands, as a notice for 500,000 Bronco SUVs affixed with a wiring issue that could start a fire in the engine. Ford recalled more than 4 million vehicles in one of the largest-ever recalls in U.S. history, after notifying regulators that some of its top-selling F-series trucks had a software glitch. Another 1.4 million F-150s were recalled in April, after the legacy automaker said a defect may cause the vehicles to downshift unexpectedly.

further readingForbesFord Recalls More Than 500,000 Broncos Over Wiring Issue That May Set Engines AblazeBy Ty Roush

BROOKLYN, Mich. — Ford Motor is expanding its accessory and parts business in an effort to boost profits and better tap into the $53 billion U.S. aftermarket industry.

The automaker is planning to increase its aftermarket products — from exterior detailing and vehicle wraps to performance parts and systems — and have more exclusive moments it's comparing to a "Nike shoe drop," with new and special-edition vehicle models, according to Matt Simpson, Ford Customization's executive director.

"Think like a 'Nike dropping a sneaker' is the vision," Simpson told CNBC during an event at the Michigan International Speedway racetrack here promoting the company's efforts. "We're significantly increasing our investment in this group to bring more choice and to engage customers in this aftersales."

Automakers have long used special-edition vehicles and souped-up models to boost vehicle prices and profits, but Ford says it is methodically taking steps to increase customers' ability to customize vehicles across all price levels.

That includes expanding accessories as well as investing additional resources in Ford Custom Garage, which launched last year as a one-stop shop for customizations from the carmaker.

Ford Custom Garage's first shoe-like "vehicle drop" occurred Monday. It unveiled a sunrise-inspired Ford Bronco SUV that wouldn't be out of place in a new Barbie movie — although the company's designers say they did not have the Mattel toy in mind when developing the vehicle.

The automaker said it will produce 1,000 of the limited-edition Broncos with the Desert Rising package as part of the Ford Custom Garage's new Bronco Horizon Series. The $13,695 package boosts the vehicle's price to $57,350.

Other full packages through the Ford Custom Garage start at thousands of dollars and can run up to $16,000 to $18,000 for some Mustang performance packages and nearly $27,000 for a special performance version of the F-150 pickup truck.

"It is a growth lever for us. It's been a good business for us. We think it can be significantly bigger, hence the investment," Simpson said.

The efforts come as vehicles have grown increasingly more complex and harder for individual owners or non-automaker certified stores to work on in the aftermarket.

CEO Jim Farley came under fire last month after President Donald Trump said Ford and crosstown rival General Motors were supporting legislation to make it harder to keep owners from working on their own vehicles.

Farley later clarified that he thinks customers shouldn't work on cars under warranty since new vehicles require specialty tools. He has touted the automaker's aftermarket business as a major growth opportunity, including by boosting software services in addition to traditional parts and accessories.

Ford has said it is targeting growing its $15 billion high-margin software and physical services revenue — which includes its customization business — by 8% annually through the end of this decade.

"We've never had a Ford showroom as prime for this as we have today," Simpson said. "Bronco, the Mustang, Maverick, the F-Series, this is the most passionate lineup of vehicles that Ford has ever had."

Ford reports 46% of its new vehicle buyers in the U.S. customize their vehicles in some way, with Bronco buyers leading, followed by consumers with Mustang pony cars and pickup trucks.

Simpson declined to disclose exact growth targets for the customization division but said Ford is aiming to increase the number of buyers who opt into those packages as well as the money they're spending on them.

"The more that someone spends on accessories with us, the higher the loyalty is," Simpson said.

The Specialty Equipment Market Association, an auto aftermarket trade association, reports U.S. consumers spent $52.9 billion on vehicle accessories and modifications in 2025.

Unlike when a customer puts parts or accessories onto their vehicle after purchase, Ford is including customizations through its efforts into a new vehicle's warranty. Buyers also have the option to roll the cost of additional parts and packages into their monthly vehicle payments for the purchase or lease of the car, truck or SUV.

"Even with declining sales and unaffordability squeeze, a lot of these accessories, especially the kind of basic, like I want to protect my vehicle, that's margin for the dealer to add in," Simpson said.

Ford (NYSE:F | F Price Prediction) reports Q2 2026 earnings on July 28 with three major factors working in its favor: a 4.24% dividend yield, a valuation of roughly 4.5 times free cash flow, and recently raised full-year profit guidance.

Ford’s electric-vehicle business remains deeply unprofitable, but the company’s commercial and traditional vehicle operations continue to generate enough cash to fund the dividend and absorb those losses.

Ford Offers a 4.2% Dividend Yield Ford’s $0.60 annualized dividend against a $14.37 share price puts the forward yield at 4.24%, more than double the S&P 500 average. General Motors (NYSE:GM) has a dividend yield of about 1% on a low-single-digit payout ratio.

The Q2 2026 dividend of $0.15 was declared April 28, 2026, and paid June 1, 2026, and management has layered in special dividends of $0.30 in February 2025 and $0.33 the year prior. Ford also repurchased $311 million of stock in Q1 2026, reinforcing the capital-return story.

Ford Trades at Just 4.5x Free Cash Flow The stock trades at roughly 4.5x price-to-free-cash-flow, 1.5x book, and a forward P/E of 8. Free cash flow yield sits near 22%, backed by 2026 guidance for $5.0 billion to $6.0 billion in adjusted free cash flow.

Q1 2026 delivered EPS of $0.66 on $43.25 billion in revenue (6% YoY growth), with net income surging to $2.55 billion from $471 million a year earlier and adjusted EBIT improving $2.50 billion YoY to $3.49 billion.

Act now: the analyst who called NVIDIA in 2010 just named his top 10 AI stocks — and Ford didn't make the cut. Grab the names FREE today.

Ford Just Raised Its 2026 Profit Forecast Management raised full-year 2026 adjusted EBIT guidance to $8.5 billion to $10.5 billion (from $8.0 billion to $10.0 billion) on Ford Pro’s commercial and software momentum. Paid software subscriptions reached 879,000 in Q1 2026, up 30% YoY with 11.4% segment margins.

CEO Jim Farley said the results “reflect the momentum of the Ford+ plan.” Shares are up 33.85% over the last year and 12.08% year-to-date, with an average analyst price target of $15.05.

Ford’s EV Business Could Lose Another $4.5 Billion The pushback is Model e, where losses are guided to $4.0-$4.5 billion in 2026. However, Ford Blue EBIT is guided to positive $4.5-$5.0 billion and Ford Pro EBIT to $6.5-$7.5 billion, more than absorbing the EV drag. That means the $10.70 billion in Q4 2025 Model e impairments is already accounted for.

Ford heads into its July 28 Q2 earnings report offering a rare combination of income and deep value. If Q2 results confirm that those core businesses remain strong and management maintains its higher outlook, Ford could remain one of the more attractive dividend stocks in the auto industry.

Act now: the analyst who called NVIDIA in 2010 just named his top 10 AI stocks — and Ford didn't make the cut. Grab the names FREE today.

Contact [email protected] for any questions or corrections.

Wall Street analysts forecast that Ford Motor Company (F - Free Report) will report quarterly earnings of $0.33 per share in its upcoming release, pointing to a year-over-year decline of 10.8%. It is anticipated that revenues will amount to $45.72 billion, exhibiting a decrease of 2.6% compared to the year-ago quarter.

Over the past 30 days, the consensus EPS estimate for the quarter has been adjusted downward by 5.3% to its current level. This demonstrates the covering analysts' collective reassessment of their initial projections during this period.

Prior to a company's earnings release, it is of utmost importance to factor in any revisions made to the earnings projections. These revisions serve as a critical gauge for predicting potential investor behaviors with respect to the stock. Empirical studies consistently reveal a strong link between trends in earnings estimate revisions and the short-term price performance of a stock.

While investors typically rely on consensus earnings and revenue estimates to gauge how the business may have fared during the quarter, examining analysts' projections for some of the company's key metrics often helps gain a deeper insight.

In light of this perspective, let's dive into the average estimates of certain Ford Motor metrics that are commonly tracked and forecasted by Wall Street analysts.

Analysts predict that the 'Revenues- Ford Pro' will reach $18.41 billion. The estimate indicates a year-over-year change of -2.1%.

It is projected by analysts that the 'Revenues- Ford Credit' will reach $3.37 billion. The estimate points to a change of +4.1% from the year-ago quarter.

According to the collective judgment of analysts, 'Revenues- External Revenues- Ford Blue' should come in at $25.71 billion. The estimate indicates a change of -0.3% from the prior-year quarter.

Analysts expect 'Revenues- External Revenues- Ford Model e' to come in at $1.62 billion. The estimate indicates a change of -31.3% from the prior-year quarter.

Analysts' assessment points toward 'Wholesale Units - Ford Pro' reaching 421.07 thousand. Compared to the current estimate, the company reported 429.00 thousand in the same quarter of the previous year.

Based on the collective assessment of analysts, 'Wholesale Units - Ford Blue' should arrive at 669.70 thousand. The estimate compares to the year-ago value of 696.00 thousand.

The average prediction of analysts places 'Wholesale Units - Ford Model e' at 43.69 thousand. Compared to the current estimate, the company reported 60.00 thousand in the same quarter of the previous year.

The collective assessment of analysts points to an estimated 'Adjusted EBIT- Ford Pro' of $1.68 billion. The estimate compares to the year-ago value of $2.32 billion.

The consensus among analysts is that 'Adjusted EBIT- Ford Credit' will reach $546.08 million. Compared to the present estimate, the company reported $645.00 million in the same quarter last year.

The combined assessment of analysts suggests that 'Adjusted EBIT- Ford Blue' will likely reach $1.24 billion. Compared to the present estimate, the company reported $661.00 million in the same quarter last year.

View all Key Company Metrics for Ford Motor here>>>

Shares of Ford Motor have demonstrated returns of +4.2% over the past month compared to the Zacks S&P 500 composite's +0.4% change. With a Zacks Rank #3 (Hold), F is expected to mirror the overall market performance in the near future. You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>> .

Les deux constructeurs automobiles mondiaux prévoient de former une coentreprise à l'usine Ford de Valence, en Espagne, combinant économie d'échelle et optimisation du taux d'utilisation de l'usine, pour construire des véhicules Ford et Geely. Le partenariat, fondé sur une confiance mutuelle et des principes commerciaux partagés, sécurise l'avenir de l'usine de Valence, assure une stabilité à long terme et crée un potentiel de croissance future d'emplois pour la fabrication et la conception de haute technologie automobile. La coentreprise répond aux nouvelles réalités du marché européen (concurrence mondiale intense, pression constante sur les coûts et réglementation de plus en plus stricte) en repositionnant Valence comme nouvelle référence de coûts du secteur. L'usine de Valence produira une nouvelle génération de véhicules à faibles émissions et à zéro émission pour les marchés européens, offrant aux clients une expérience technologique de premier plan. La coentreprise devrait produire un tout nouveau crossover multi-énergies pour Ford, en plus d'un nouveau membre de la famille Bronco, ainsi que deux SUV électriques Geely, avec un début de production en 2028. La production du Kuga se poursuit sans interruption. Cette collaboration accélère l'expansion européenne de Geely Auto et soutient l'offensive produit de Ford visant à lancer cinq nouveaux véhicules particuliers en Europe d'ici 2029. , /PRNewswire/ -- Ford Motor Company et Geely Automobile Holdings (« Geely Auto ») ont annoncé aujourd'hui un accord visant à former une coentreprise (JV) dédiée au marché Européen au sein du site de production Ford à Valence, en Espagne.

La nouvelle coentreprise fabriquera des véhicules particuliers multi-énergies Ford et Geely destinés au marché européen, offrant ainsi davantage de choix aux automobilistes européens.

Ford and Geely announce joint venture for Europe at Ford's Valencia plant

Ford and Geely announce joint venture for Europe at Ford's Valencia plant L'Europe est aujourd'hui le théâtre d'une des batailles commerciales les plus féroces de l'industrie automobile mondiale. Le durcissement de la réglementation, les coûts d'exploitation élevés et l'arrivée d'une nouvelle génération de concurrents mondiaux ont redéfini les références du secteur en matière de coûts de fabrication, de technologie et de connectivité.

En mutualisant les volumes de production, Ford et Geely optimiseront la capacité de l'usine de Valence, réduiront le coût de chaque véhicule qui y est fabriqué, et pourront ainsi rivaliser en proposant des véhicules multi-énergies compétitifs de premier plan et en renforçant l'économie locale de Valence.

Sous réserve des approbations réglementaires, la coentreprise débutera ses activités au premier semestre 2027, les premiers nouveaux véhicules devant sortir des chaînes d'assemblage en 2028. L'usine de Valence continuera de produire le Ford Kuga.

« Cette coentreprise avec Ford en Europe reflète notre engagement concernant un développement produits ouvert et collaboratif, dans le cadre de notre stratégie de croissance, en renforçant notre présence locale et notre engagement envers les clients européens », a déclaré Alex Nan, vice-président de Geely Group. « Nous sommes déterminés à proposer des véhicules que les clients européens choisiront sur la base de leurs qualités : des caractéristiques de pointe, une haute qualité, et une contribution active au développement durable de l'Europe. En somme : nous construisons des voitures en Europe, pour l'Europe, aux côtés d'un partenaire de confiance. »     

Le partenariat de Ford avec Geely repose sur la base de la confiance et du respect qui remonte à 2010, lorsque Ford a vendu Volvo Cars à Geely et a vu cette dernière protéger et redynamiser la marque. Les deux entreprises partagent un engagement envers la qualité, l'amélioration continue, un réseau de fournisseurs compétitifs ainsi qu'une conviction commune : les clients doivent pouvoir choisir leur propre voie dans la transition énergétique.

Transformer Valence en un pôle d'excellence de la mobilité à faibles émissions de CO2

La coentreprise transformera le site de Ford à Valence, l'une des usines parmi les plus efficientes et les plus modernes d'Europe, avec une capacité annuelle potentielle d'environ 500.000 véhicules, en un pôle de fabrication partagé et de haute technologie, conçu pour rivaliser selon la nouvelle norme automobile mondiale. L'usine est à l'avant-garde du marché européen depuis sa création en 1976 avec la Ford Fiesta, première voiture mondiale Ford à traction avant, qui a connu un immense succès. Ford a été le premier constructeur non espagnol à produire à Valence, marquant le début d'un partenariat avec l'Espagne qui demeure aussi solide aujourd'hui.

Selon la répartition proposé, Ford détiendra 66% de la nouvelle entité et Geely Auto 34%.

Une gamme de véhicules passionnante

« Depuis près de 50 ans, Valence a construit certaines des voitures les plus populaires de notre histoire, et aujourd'hui cette équipe va contribuer à construire notre avenir », a déclaré Jim Baumbick, président de Ford Europe. « C'est pourquoi nous mettons en place un système industriel flexible et pérenne avec un partenaire reconnu, Geely Auto. Ensemble, nous pouvons pleinement exploiter une excellente usine dotée d'une main-d'œuvre exceptionnelle et atteindre la nouvelle référence de coûts du secteur automobile. Cela s'inscrit pleinement dans la vision Ford, qui consiste à offrir aux automobilistes européens, des véhicules de rallye adaptés à l'Europe. La nouvelle gamme européenne de Ford proposera des véhicules multi-énergies où les sensations fortes et l'aventure se conjuguent avec le contrôle et la précision qui constitue l'ADN sportif de l'ovale bleu. »

La coentreprise combinera le savoir-faire en ingénierie, en fabrication et en développement de deux des plus grands constructeurs automobiles au monde afin de produire des véhicules particuliers à faibles émissions et à zéro émission, aussi bien Ford que Geely. Les véhicules seront adaptés aux automobilistes européens et offriront un large choix en matière de motorisation et de connectivité.

Les modèles Ford :

Le populaire Ford Kuga : La production du Ford Kuga -- l'un des hybrides rechargeables préférés d'Europe -- se poursuivra sans interruption à Valence. Un nouveau Bronco : Valence produira également un nouveau membre de la famille Bronco - un SUV compact, robuste et prêt pour l'aventure, conçu pour les routes européennes, avec un début de production en 2028. Un tout nouveau crossover : Un crossover familial multi-énergies, conçu par Ford et développé conjointement avec Geely, arrivera en 2028. Doté des capacités et des qualités dynamiques caractéristiques de Ford, il s'inscrit dans une offensive produit ambitieuse avec cinq nouveaux véhicules multi-énergies en Europe d'ici 2029. Les modèles Geely :

Des SUV électriques élégants : Geely Auto prévoit de produire deux SUV électriques sur le site de Valence, en plein soutien de sa stratégie de croissance et de son ambition européenne. Les premiers modèles de marque Geely fabriqués dans le cadre de cette coentreprise devraient sortir de la chaîne de production en 2028 Cette coentreprise soutient l'expansion internationale de Geely Auto, après des ventes à l'étranger de 474 228 véhicules au premier semestre de l'année, tout en faisant progresser la stratégie de Ford, qui consiste à nouer des partenariats pour rivaliser avec rapidité, efficacité et effet d'échelle en Europe.

« Ce partenariat illustre comment les constructeurs automobiles renforcent le tissu industriel de l'Europe, mais nous ne pouvons pas y parvenir seuls », a déclaré Jim Baumbick. « Ce que nous avons accompli à Valence, avec le soutien continu du gouvernement et de la région, constitue un véritable modèle de partenariat public-privé qui établit la référence pour le reste de l'Europe. »

À propos de Ford Motor Company

Ford Motor Company (NYSE : F) est une entreprise mondiale basée à Dearborn, dans le Michigan, qui s'engage à contribuer à la construction d'un monde meilleur, où chaque personne est libre de se déplacer et de réaliser ses rêves. Le plan Ford+ pour la croissance et la création de valeur combine les forces existantes, les nouvelles capacités et les relations permanentes avec les clients afin d'enrichir l'expérience de ces derniers et de renforcer leur fidélité. Ford développe et fournit des camions, des SUV, des fourgonnettes et des voitures commerciales Ford et des véhicules de luxe Lincoln innovants et polyvalents, ainsi que des services connectés. Pour ce faire, l'entreprise s'appuie sur trois secteurs d'activité centrés sur le client : Ford Blue, qui conçoit des véhicules à essence et hybrides emblématiques ; Ford Model e, qui invente des véhicules électriques révolutionnaires ainsi que des logiciels intégrés qui définissent des expériences numériques exceptionnelles pour tous les clients ; et Ford Pro, qui aide les clients commerciaux à transformer et à développer leurs activités grâce à des véhicules et des services adaptés à leurs besoins. En outre, Ford propose des services financiers par l'intermédiaire de la Ford Motor Credit Company. Ford emploie environ 168 000 personnes dans le monde. De plus amples informations sur l'entreprise, ses produits et ses services sont disponibles sur corporate.ford.com.

À propos de Geely Auto Group

Geely Auto Group est une entreprise automobile mondiale de premier plan, dont le siège se trouve à Hangzhou, en Chine. Filiale de Zhejiang Geely Holding Group, Geely Auto Group conçoit et fabrique des véhicules particuliers sous les marques Geely, Lynk & Co et Zeekr. Geely Auto a réalisé des ventes cumulées de 3 024 567 unités en 2025, dépassant son objectif de ventes avec une croissance annuelle de 39 %. Les ventes de véhicules à énergies nouvelles (NEV) ont atteint 1 687 767 unités, en hausse annuelle de 90 %. Avec un accent fort sur l'innovation technologique, l'électrification et la mobilité durable, Geely Auto Group exploite des centres de R&D et des installations de fabrication de classe mondiale en Chine, en Europe et sur des marchés internationaux clés. Le Groupe s'engage à proposer des véhicules sûrs, de haute qualité et connectés, rendus possibles par des technologies avancées telles que les motorisations hybrides, les architectures tout électriques, la connectivité intelligente et les systèmes de conduite autonome. En tant qu'entreprise mondiale, Geely Auto Group continue d'étendre sa présence internationale grâce à des partenariats stratégiques, des opérations localisées et des plateformes à la pointe du secteur. Geely s'efforce de créer des solutions de mobilité plus vertes, plus intelligentes et plus accessibles, faisant progresser l'avenir du transport durable.

Pour consulter les communiqués de presse, les documents associés, les photos et les vidéos de Ford, rendez-vous sur From the Road, www.fordmedia.eu ou www.media.ford.com. Suivez-nous sur www.linkedin.com/company/ford-in-europe, www.youtube.com/FordNewsEurope, www.instagram.com/FordNewsEurope, www.threads.net/@fordnewseurope et www.tiktok.com/@FordNewsEurope

Ford is recalling nearly 388,000 SUVs because an issue with the second-row easy-entry seats could increase the risk of injury, according to federal regulators.

A total of 387,911 vehicles are affected, including certain 2020-2026 Ford Explorer and 2020-2027 Lincoln Aviator models, the National Highway Traffic Safety Administration (NHTSA) said in its recall notice.

The NHTSA said the vehicles may have a defect that could cause a second-row seat to tip or slide unexpectedly while the vehicle is moving.

FORD RECALLS MORE THAN 110,000 MUSTANG VEHICLES OVER WINDSHIELD WIPER, DRIVETRAIN DEFECTS

Ford is recalling nearly 388,000 vehicles over an issue with the second-row seating that could raise the risk of injury. (Getty Images / Getty Images)

"A seat that moves unexpectedly may not properly restrain an occupant during a crash, increasing the risk of injury," the NHTSA said.

"The switch for the easy-entry second-row outer seats may bind or stick, resulting in the seats unlatching, tipping, or sliding unexpectedly," the agency explained.

The agency noted some warning signs that vehicle owners should keep an eye out for.

A total of 387,911 vehicles are affected by the recall. (Christopher Dilts/Bloomberg via Getty Images / Getty Images)

"If the button is stuck in the down position, the customer may not be able to use the easy entry feature or return the seat to its normal position after using the easy entry feature," the notice reads.

Ford's Critical Concern Review Group identified 14 reports as of June 16, 2026, of unintended second-row seat movement while the vehicle was in drive. Six involved vehicles that had already received a remedy under an earlier recall, while eight involved vehicles that were not covered by the previous campaign. Ford said it was not aware of any crashes or injuries related to the issue.

BMW RECALLS NEARLY 30K VEHICLES OVER ENGINE STARTER DEFECT THAT COULD CAUSE FIRE

The NHTSA said the vehicles may have a defect that could prevent occupants from being properly restrained. (Jeff Kowalsky/Bloomberg via Getty Images  / Getty Images)

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Owners will be instructed to take their vehicles to a Ford or Lincoln dealership, where the second-row easy-entry switch bezel and housing will be replaced with a revised design at no charge.

Owner notification letters will be mailed out later this month, with another letter about the remedy expected to be sent out in January.

A California man is suing Ford, alleging the automaker plans to keep a projected $1.3 billion tariff-related benefit while maintaining the higher prices it started charging customers — an “unjust windfall” according to the lawsuit.

Jason Bullock, a San Diego resident who purchased a 2025 Ford Mustang Mach-E in February, alleges Ford increased prices and destination fees to offset President Trump’s tariffs before the Supreme Court struck down those duties earlier this year.

According to the complaint, Bullock paid a price that reflected Ford’s tariff-driven increases and has received no reimbursement.

A proposed class action alleges Ford passed tariff costs on to consumers before planning to retain a projected $1.3 billion IEEPA-related benefit. Ford CEO Jim Farley is pictured. USA TODAY Network via Reuters Connect The suit does not specify how much Bullock paid for the car.

The lawsuit argues Ford is now poised to receive a “$1.3 billion adjusted EBIT benefit of IEEPA,” citing the company’s filings with the Securities and Exchange Commission — all while continuing to maintain “flat US industry pricing.”

The complaint contends those disclosures show Ford intends to retain a tariff-related boon rather than pass it on to consumers.

“If Ford retains the IEEPA benefit while also retaining the tariff-related price increases paid by consumers, Ford will receive a double recovery and unjust windfall,” the complaint states.

Bullock is seeking to represent a nationwide class of consumers who purchased or leased new Ford vehicles after the tariff-related price increases took effect.

“We are reviewing the complaint,” a Ford spokesperson told The Post.

“We have a lineup of affordable and accessible vehicles today and we’ll continue to act on that commitment in ways that make sense for customers and dealers.”

Legal experts said the filing alone is unlikely to determine the outcome of the case.

The plaintiff says he purchased a 2025 Ford Mustang Mach-E after the automaker raised prices in response to Trump-era tariffs. Getty Images “An [Earnings Before Interest and Taxes] benefit doesn’t necessarily equal cash in hand,” Bobby Taghavi, managing partner at Sweet James, told The Post.

“Discovery will likely focus on whether that figure represents a gross refund, a net financial benefit after offsets, or simply an accounting adjustment.”

Taghavi said Ford is also likely to challenge whether the case can proceed as a class action.

“Class certification is often the biggest hurdle in consumer cases,” he said.

“Ford will likely argue that pricing decisions varied by vehicle, dealership, and customer, making individual issues outweigh common ones.”

The refund is expected to boost Ford’s Blue and Pro segments rather than go back to buyers, according to the automaker’s disclosures.

President Trump’s 2025 tariff rollout sparked higher costs across the auto industry and is now at the center of a proposed class action against Ford. AP Photo/Mark Schiefelbein The lawsuit stems from Trump’s 2025 tariff regimen, which imposed sweeping import duties under the International Emergency Economic Powers Act on goods from Canada, Mexico and China.

The administration initially imposed 25% tariffs on most imports from Canada and Mexico and a 10% tariff on Chinese goods in February 2025, later raising the rate on China to 20%.

Ford was among the automakers that warned investors the tariffs would drive up costs.

The company said in May 2025 that the trade measures would cost it roughly $1.5 billion for the year and announced price increases on Mexico-built models, including the Bronco Sport, Maverick and Mustang Mach-E, citing the added expense.

Industrywide, the tariffs rippled through the auto sector, disrupting North American supply chains that rely on parts crossing US borders multiple times before final assembly.

Analysts estimated the duties added thousands of dollars to the cost of many imported vehicles, while major automakers including General Motors, Stellantis, Toyota and Volkswagen all disclosed billions of dollars in actual or projected tariff-related costs.

The tariffs ultimately cost global automakers at least $35.4 billion through March 2026, according to an Automotive News analysis of company financial reports.

Key Takeaways Ford reached a tentative three-year Unifor deal covering more than 5,000 Canadian workers.Ford Pro grew EBIT by $376 million as software subscriptions jumped 30% to 879,000 in Q1.Ford targets recovering half of lost truck volume as Novelis ramps production in late 2026. Ford (F - Free Report) is heading into the back half of 2026 with one less risk on the table. It has announced a tentative three-year agreement with Unifor covering more than 5,000 Canadian workers, with talks centered on better pay, benefits and job protections. The deal still needs member ratification, but landing it well ahead of the Sept. 20 contract expiration matters. That takes strike risk off the table at a time when the auto industry is already grappling with the electric vehicle (EV) transition and shifting demand.

Ford is up 9% year to date, outpacing the industry’s loss over the same period. The stock has also outperformed its closest peers, General Motors (GM - Free Report) and Stellantis (STLA - Free Report) , which witnessed their shares decline over the same timeframe.  

YTD Price Performance Comparison Image Source: Zacks Investment Research

The stock is trading at 8.05X forward earnings (at a huge discount relative to the industry), with a Value Score of A. Yes, there are a few challenges in Ford’s path, including losses in its EV business, ongoing recalls and tariff costs, but there are various factors working in favor of the stock.

Image Source: Zacks Investment Research

The Zacks Consensus Estimate for Ford’s 2026 and 2027 EPS implies year-over-year growth of 50% and 12%, respectively. The consensus mark for 2026 and 2027 EPS has moved up over the past 60 days.

Image Source: Zacks Investment Research

Here are four key reasons why we are bullish on Ford stock.

Ford Pro Is the Key Growth EngineFord's commercial vehicle and services unit, Ford Pro, is turning into the company's most important segment. Even with wholesale volumes down 10% in the last reported quarter due to supply issues, the unit still grew EBIT by $376 million year over year and held an 11.4% margin — a sign the business is getting structurally stronger, not weaker. Software subscriptions jumped 30% year over year to 879,000 in the first quarter, and the ServiceTitan partnership is deepening Ford's digital lock-in with commercial customers. Management expects $6.5-$7.5 billion in EBIT from Ford Pro this year.

Ford Energy Adds a New Growth LegFord is building an energy storage business beyond vehicles. The company plans to invest $1.5 billion in 2026 toward 20 GWh of battery storage capacity by 2027, split across its Kentucky and Michigan facilities. This isn't just an EV side-project — it's a real attempt to diversify revenues using Ford's existing manufacturing scale. The unit landed its first major customer in May, a five-year battery storage supply deal with EDF Power Solutions North America.

Ford’s Novelis Supply Problem Is ResolvingA major drag on Ford's results has been the aluminum shortage caused by fires at supplier Novelis's Oswego, NY, plant, which supplies material for F-Series trucks. That disruption cost Ford roughly 100,000 trucks in 2025 and around $2 billion in losses. The good news is that Novelis restarted operations at Oswego last month, and Ford is targeting recovery of about half the lost truck volume as production ramps in the second half of 2026. Both Ford Pro and Ford Blue should benefit as truck output normalizes.

Ford’s Balance Sheet StrengthFord closed the first quarter of 2026 with $22 billion in cash and $43.1 billion in total liquidity— a strong cushion while it funds EV development, energy storage and software simultaneously. That gives management room to execute even if the macro backdrop worsens. On top of that, Ford's dividend yield sits above 4%, more than triple the S&P 500 average, boding well for income investors.

Last WordFord's story is shifting from a legacy automaker weighed down by EV losses to a diversified industrial platform with real margin drivers. Labor stability, a recovering supply chain, and two emerging high-margin businesses in Ford Pro and Ford Energy give the stock multiple paths to upside that the market hasn't fully priced in. Trading at a steep discount to the industry while paying a 4%+ dividend, Ford offers a rare combination of value, growth and income. We recommend buying Ford stock at current levels.

The stock sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

Ford (F +2.87%) is the top-ranked mainstream brand in J.D. Power's 2026 U.S. Initial Quality Study -- the first time the automaker has led the mass-market rankings since 2010. The study, released in late June, measures the problems owners report in their first 90 days with a new vehicle.

Ford posted 152 problems per 100 vehicles, better than every mass-market rival and all but two brands in the industry. For a company that ranked No. 15 among mainstream brands as recently as 2023, that is a remarkable climb.

Does a quality award actually matter for the stock? I think this one does. Here's why.

Image source: The Motley Fool.

A 16-year drought ends Ford's win was not narrow. The F-150, Mustang, and Super Duty each ranked highest in their segments, and seven of the 10 Ford models tested placed in the top three of their segments. The brand also improved by 41 problems per 100 vehicles compared with last year's study, the largest improvement among mainstream brands.

The industry got better, too, with the average improving to 175 problems per 100 vehicles from 192, and Ford beat that average by a wide margin.

The reason all of this matters to investors comes down to warranty costs. When vehicles leave the factory with defects, the automaker pays for it later in warranty claims and recalls. And Ford has spent years working to bring those costs down.

CEO Jim Farley himself has linked quality to profits, citing in the company's fourth-quarter earnings release "lowering material and warranty costs and making real progress on quality" as part of the company's improvement plan. Even more, in its first-quarter update in late April, Ford said it is on track for $1 billion in material and warranty cost reductions this year.

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The financial rebuild behind the trophy This quality push comes at a time when investors are looking for more good news from Ford in order to combat the bad news. Ford's adjusted earnings before interest and taxes (EBIT) fell from $10.2 billion in 2024 to $6.8 billion in 2025, and the company reported a full-year net loss of $8.2 billion on special charges that included impairments tied to canceled electric vehicle programs. And costs tied to a disruption at aluminum supplier Novelis and to tariffs weighed on the year, too (though management says it is on track to recover the Novelis-related profits in the second half of 2026).

The first quarter, however, pointed in the other direction. Revenue rose 6% year over year to $43.3 billion, and adjusted EBIT climbed to $3.5 billion from $1.0 billion in the year-ago quarter, expanding the company's adjusted EBIT margin to 8.1% from 2.5%. A one-time $1.3 billion tariff refund helped, but even excluding it, adjusted EBIT more than doubled. And management raised its full-year adjusted EBIT guidance to a range of $8.5 billion to $10.5 billion, up from a prior range of $8.0 billion to $10.0 billion.

But even the high end of that guidance only gets Ford back near its 2024 earnings power. In other words, the rebuild still has a ways to go before investors can view Ford as a healthy, growing business.

And this one award doesn't necessarily solidify Ford's value proposition in terms of quality. The company has also continued to issue recalls at a high rate this year. And, of course, investors should remember that this is still a cyclical and capital-hungry business. This makes earning a good return on invested capital difficult.

With that said, the stock isn't asking for much. At about $14 as of this writing, shares trade at about 8 times forward earnings. And Ford's regular dividend of $0.60 per share annually gives the stock a yield of more than 4% at the current price. A valuation like that already prices in plenty of skepticism.

So, what does the quality crown mean for the stock? It won't move earnings on its own. But it may be the most credible evidence yet that the costs that have dogged Ford for years could keep coming down -- and cheaper warranty claims flow straight to the bottom line. I think shares look attractive here. Still, this is an auto stock, and demand can swing hard with the economy. I'd keep any position modest and watch whether the cost savings continue to materialize.

By Reuters

July 7, 20267:57 AM UTCUpdated 1 hour ago

The blue Ford oval logo is displayed on the new Ford World Headquarters in Dearborn, Michigan, U.S. November 16, 2025. REUTERS/Rebecca Cook/File Photo Purchase Licensing Rights, opens new tab

CompaniesJuly 7 (Reuters) - Ford (F.N), opens new tab is recalling 110,626 Mustang vehicles in the U.S. ​in two separate recalls over ‌malfunctioning windshield wipers and a rear differential pinion shaft that may ​fracture, the U.S. National ​Highway Traffic Safety Administration said ⁠on Tuesday.

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Ford will recall 67,842 ​Mustang and Mustang GTD vehicles ​because in certain cold temperature conditions, the windshield wipers may function only ​at their high-speed setting and ​the washing system may fail to function ‌properly, ⁠NHTSA said.

Separately, Ford is recalling 42,784 Mustang Mach-E vehicles because the rear differential pinion ​shaft may ​fracture, ⁠resulting in loss of drive power or unintended ​movement if the vehicle ​is ⁠parked without the parking brake applied.

Dealers will repair or replace ⁠the ​damaged parts free ​of charge, NHTSA added.

Reporting by Sumedha Mukherjee ​in Bengaluru; Editing by Nivedita Bhattacharjee

Our Standards: The Thomson Reuters Trust Principles., opens new tab