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Two of the biggest names in U.S. e-commerce platforms are sliding sharply midday Tuesday, while the sector's broader basket and Latin America's largest online marketplace hold up far better. The gap between them is doing most of the talking.

, /PRNewswire/ -- Etsy, Inc. (NYSE: ETSY), which operates the Etsy marketplace that connects millions of passionate and creative buyers and sellers around the world, today announced that its executives will participate in the Goldman Sachs Communacopia and Technology Conference in San Francisco. There will be a webcast fireside chat on September 9, 2026 at 10:50 a.m. PT, which investors can listen to on our investor relations website at investors.etsy.com.

About Etsy

Etsy, Inc. owns and operates the Etsy marketplace, the global destination for unique and creative goods, connecting millions of creative entrepreneurs with buyers around the world. In a time of increasing automation, it's our mission to keep human connection at the heart of commerce. That's why we built a place where creativity lives and thrives because it's powered by people. We help our community of sellers turn their ideas into successful businesses. Our platform connects them with millions of buyers looking for an alternative—something special with a human touch, for those moments in life that deserve imagination.

Etsy was founded in 2005 and is headquartered in Brooklyn, New York.

Etsy has used, and intends to continue using, its Investor Relations website and the Etsy News Blog (etsy.com/news) to disclose material non-public information and to comply with its disclosure obligations under Regulation FD. Accordingly, you should monitor our investor relations website and the Etsy News Blog in addition to following our press releases, SEC filings, and public conference calls and webcasts.

Investor Relations Contact: 
[email protected]
Media Relations Contact:
[email protected]

SOURCE Etsy, Inc.

The e-commerce platforms are in different stages of their lifecycle.

Director Charles Andrew Ballard sold 4,500 shares of Etsy, Inc. (ETSY +0.78%) common stock on Aug. 26, 2026, according to a recent SEC Form 4 filing.

Transaction summaryMetricValueShares sold4,500Transaction value$368,325Post-transaction shares (directly held)4,239Post-transaction value$346,495.86Transaction value based on SEC Form 4 weighted average sale price ($81.85); post-transaction value based on Aug. 26, 2026, market close ($81.74).

Key questionsWhat is the scale of this transaction relative to the insider's total position?
The sale involved 4,500 shares, which effectively reduced the director's direct equity stake by 51% in this single filing.How does the current valuation compare to the price level of the trade?
The transaction was executed at $81.85 per share, and the stock was priced at $82.94 as of the Aug. 27, 2026, market close.What are the fundamental characteristics of Etsy?
Etsy operates online marketplaces linking independent merchants with global consumers, reporting trailing-twelve-month revenue of $2.9 billion and net income of $209.5 million.What is the resulting ownership concentration for the insider?
Following the completion of this sale, the director holds a direct stake of 4,239 shares, contributing to a total insider ownership level of 0.0045% for the company.Company OverviewMetricValueShare Price (as of market close 2026-08-27)$82.94Market Capitalization$7.7 billionRevenue (TTM)$2.9 billionNet Income (TTM)$209.5 millionCompany SnapshotEtsy operates global online marketplaces that connect independent merchants with consumers, offering unique and handcrafted items through its primary platform and secondhand apparel through its Depop division. It generates revenue from listing fees, transaction fees, payment processing fees, advertising services, and seller tools such as shipping label solutions.The company operates a multi-sided marketplace business model where independent sellers list and sell products to consumers, with Etsy capturing value through various fee structures, including listing fees, transaction commissions, payment processing charges, and premium advertising placements.Etsy's customer base comprises independent merchants and artisans seeking to reach a global audience of consumers interested in distinctive, handcrafted, and vintage goods, as well as fashion-conscious buyers utilizing the Depop platform for secondhand apparel transactions.Etsy, Inc. operates as a leading specialty retail marketplace platform with a market capitalization of $7.7 billion and TTM revenue of $2.9 billion, serving millions of independent sellers and consumers globally. The company's competitive differentiation centers on its curated focus on unique, handcrafted, and vintage items, complemented by the Depop acquisition, which extends its reach into the high-growth secondhand fashion segment. With a lean organizational structure of 2,375 employees and a diversified revenue model spanning marketplace fees and advertising services, Etsy demonstrates operational efficiency while maintaining strong profitability with TTM net income of $209.5 million.

What this transaction means for investorsBoth the size and the suddenness of Charles Ballard’s sale of Etsy shares may raise concerns among investors.

Admittedly, Form 4 filings do not usually tell why an insider sells. Nonetheless, this was not a preplanned sale, and it involved 51% of his holdings, which could lead some investors to question his confidence in the e-commerce company.

Investors should also consider the 45% gain in the stock price over the last year. Investors likely remember that Etsy stock was a highflier during the pandemic, and it experienced a massive sell-off in the 2022 bear market from which it never recovered.

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Moreover, the improving valuation of Etsy may further confuse investors. Although its P/E ratio is 49, a forward P/E ratio of 14 suggests the stock may be becoming inexpensive.

Revenue growth is in the single digits, indicating it lacks the catalyst needed to take the stock back to 2021 highs. Still, Ballard's sale could become a headwind for a stock that looks more like a buy given its falling valuation.

The business boomed during the pandemic, but growth has been more difficult ever since.

*Stock prices used were the afternoon prices of Aug. 20, 2026. The video was published on Aug.22, 2026.

Parkev Tatevosian, CFA has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Etsy. The Motley Fool has a disclosure policy. Parkev Tatevosian is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.

Two factors often determine stock prices in the long run: earnings and interest rates. Investors can't control the latter, but they can focus on a company's earnings results every quarter.

We know earnings results are vital, but how a company performs compared to bottom line expectations can be even more important when it comes to stock prices, especially in the near-term. This means that investors might want to take advantage of these earnings surprises.

The ability to identify stocks that are likely to top quarterly earnings expectations can be profitable, but it's no simple task. Here at Zacks, our Earnings ESP filter helps make things easier.

The Zacks Earnings ESP, ExplainedThe Zacks Earnings ESP is more formally known as the Expected Surprise Prediction, and it aims to grab the inside track on the latest analyst estimate revisions ahead of a company's report. The idea is relatively intuitive as a newer projection might be based on more complete information.

Now that we understand the basic idea, let's look at how the Expected Surprise Prediction works. The ESP is calculated by comparing the Most Accurate Estimate to the Zacks Consensus Estimate, with the percentage difference between the two giving us the Zacks ESP figure.

When we join a positive earnings ESP with a Zacks Rank #3 (Hold) or stronger, stocks posted a positive bottom-line surprise 70% of the time. Plus, this system saw investors produce roughly 28% annual returns on average, according to our 10 year backtest.

Stocks with a ranking of #3 (Hold), or 60% of all stocks covered by the Zacks Rank, are expected to perform in-line with the broader market. Stocks with rankings of #2 (Buy) and #1 (Strong Buy), or the top 15% and top 5% of stocks, respectively, should outperform the market; Strong Buy stocks should outperform more than any other rank.

Should You Consider Dollar General?The last thing we will do today, now that we have a grasp on the ESP and how powerful of a tool it can be, is to quickly look at a qualifying stock. Dollar General (DG - Free Report) holds a #3 (Hold) at the moment and its Most Accurate Estimate comes in at $2.03 a share 14 days away from its upcoming earnings release on August 27, 2026.

By taking the percentage difference between the $2.03 Most Accurate Estimate and the $2 Zacks Consensus Estimate, Dollar General has an Earnings ESP of +1.61%. Investors should also know that DG is one of a large group of stocks with positive ESPs. Make sure to utilize our Earnings ESP Filter to uncover the best stocks to buy or sell before they've reported.

DG is just one of a large group of Retail and Wholesale stocks with a positive ESP figure. Etsy (ETSY - Free Report) is another qualifying stock you may want to consider.

Etsy, which is readying to report earnings on November 4, 2026, sits at a Zacks Rank #3 (Hold) right now. Its Most Accurate Estimate is currently $1.30 a share, and ETSY is 83 days out from its next earnings report.

The Zacks Consensus Estimate for Etsy is $1.27, and when you take the percentage difference between that number and its Most Accurate Estimate, you get the Earnings ESP figure of +2.52%.

DG and ETSY's positive ESP metrics may signal that a positive earnings surprise for both stocks is on the horizon.

Find Stocks to Buy or Sell Before They're ReportedUse the Zacks Earnings ESP Filter to turn up stocks with the highest probability of positively, or negatively, surprising to buy or sell before they're reported for profitable earnings season trading. Check it out here >>

Etsy (NYSE:ETSY – Get Free Report) and Ryohin Keikaku (OTCMKTS:RYKKY – Get Free Report) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, earnings, risk, valuation, institutional ownership and profitability.

Earnings and Valuation This table compares Etsy and Ryohin Keikaku”s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Etsy $2.88 billion 2.64 $162.98 million $1.79 44.83 Ryohin Keikaku $5.28 billion 2.96 $340.67 million $0.37 37.54 Ryohin Keikaku has higher revenue and earnings than Etsy. Ryohin Keikaku is trading at a lower price-to-earnings ratio than Etsy, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership 99.5% of Etsy shares are owned by institutional investors. 2.5% of Etsy shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Analyst Ratings This is a breakdown of current ratings and recommmendations for Etsy and Ryohin Keikaku, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Etsy 1 20 10 1 2.34 Ryohin Keikaku 0 2 0 0 2.00 Etsy currently has a consensus price target of $81.50, indicating a potential upside of 1.56%. Given Etsy’s stronger consensus rating and higher probable upside, research analysts clearly believe Etsy is more favorable than Ryohin Keikaku.

Profitability This table compares Etsy and Ryohin Keikaku’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets Etsy 7.32% -34.18% 15.29% Ryohin Keikaku N/A N/A N/A Summary Etsy beats Ryohin Keikaku on 10 of the 14 factors compared between the two stocks.

About Etsy (Get Free Report)

Etsy, Inc. operates two-sided online marketplaces that connect buyers and sellers primarily in the United States, the United Kingdom, Germany, Canada, Australia, France, and India. Its primary marketplace is Etsy.com that connects artisans and entrepreneurs with various consumers. The company also offers Reverb, a musical instrument marketplace; Depop, a fashion resale marketplace; and Elo7, a Brazil-based marketplace for handmade and unique items. In addition, it offers various seller services, including Etsy Payments, a payment processing service; Etsy Ads, an advertising platform; and Shipping Labels, which allows sellers in the United States, Canada, the United Kingdom, Australia, and India to purchase discounted shipping labels. Further, the company provides various seller tools, including Shop Manager dashboard, a centralized hub for Etsy sellers to track orders, manage inventory, view metrics and statistics, and have conversations with their customers; and Sell on Etsy, an application to enable enhanced onboarding and video uploading. Additionally, it offers Etsy seller analytics pages that provides insights regarding traffic acquisition for their shops; Targeted Offers, a sales and promotions tool, and social media tool; and accounting and bookkeeping services. The company also provides educational resources comprising blog posts, video tutorials, Etsy Seller Handbook, Etsy.com online forums, and insights; Etsy Teams, a platform to build personal relationships with other Etsy sellers; and a Star Seller program. As of December 31, 2021, it connected a total of 7.5 million active sellers to 96.3 million active buyers; and had 120 million items for sale. The company was formerly known as Indieco, Inc changed its name to Etsy, Inc. in June 2006. Etsy, Inc. was founded in 2005 and is headquartered in Brooklyn, New York.

About Ryohin Keikaku (Get Free Report)

Ryohin Keikaku Co., Ltd. develops, manufactures, distributes, and sells apparel, household goods, and food items in Japan and internationally. It offers apparel products, comprising shirts, denim jeans, socks, sneakers, innerwear, sweaters, camisoles, cardigans, windbreakers, duffle coats, skirts, trousers, pajamas for adults and kids, maternity stoles, backpacks, handbags, case trolleys, hats, mufflers, gloves, stockings, umbrellas, slippers, sandals, and Japanese working clothes; household goods products, including towels, mattresses, toning water, skin care products, make-up tools, fragrance oils, aroma diffusers, air purifiers, stationary, storage boxes and cases, kitchenware, cutleries, refrigerators, toasters, kettles, juicers, mixers, coffee makers, rice cookers, cabinets, shelves, chairs, benches, sofas, beds, duvets, blankets, refillable bottles, baskets, buckets, cleaning tools, laundry supplies, emergency kits, reusable masks, clocks, flashlights, radios, speakers, extension cords, travel adapters, toys, and bicycles and tricycles; and food products, including retort pouch foods, baumkuchen banana, frying-pan-ready meal kits, butter chicken curry, cookies, crackers, canned foods, potato chips, seasonings, jams, soups, frozen foods, doughnuts, ice cream, coffee beans, sake, sparkling water, and apple juice, as well as houses. The company designs, manufactures, and sells home furnishings, such as furniture, accessories, antiques, curtains, and rugs; engages in the production, consulting, and design of residential and commercial spaces; and develops and manages green/environmental businesses. In addition, it operates MUJI to GO shops that offer travel, commuting, business, study, and play products; Found MUJI; MUJI 500; Café&Meal; IDÉE stores; MUJI Campsite, which operates campgrounds; MUJI HOUSE; and muji.com, an online store. Ryohin Keikaku Co., Ltd. was incorporated in 1979 and is based in Tokyo, Japan.

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Etsy Partners With OpenAI—What It Means for Investors NowEtsy NYSE: ETSY reported accelerating second-quarter marketplace growth, raised its full-year 2026 outlook and authorized a new $2 billion share repurchase program, while also announcing a restructuring that will reduce its workforce by roughly 12%.

CEO Kruti Patel Goyal said the company’s strategy around discovery, matching, loyalty and human connection is improving marketplace fundamentals. Etsy marketplace gross merchandise sales, or GMS, totaled $2.6 billion in the second quarter, rising 7.5% from a year earlier. Revenue was $668 million, while adjusted EBITDA was $195 million, representing an adjusted EBITDA margin of 29.2%.

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Etsy Loses Its Meme Stock Shine – Is It Still a Buy?The company said its reported continuing-operations comparisons are affected by portfolio changes. Depop was sold to eBay on July 30 and is now classified as discontinued operations, while Reverb, sold in June 2025, remained part of continuing operations in the prior-year quarter. Etsy said financial results discussed on the call cover continuing operations or the Etsy marketplace only.

Buyer Activity and App Growth Etsy reported that active buyers increased by 350,000 sequentially to about 87 million, remaining roughly flat year over year. Gross buyer additions accelerated, and the company said its habitual and repeat buyer cohorts posted slight sequential growth for the first time since 2023.

Here’s Why Etsy Management Is Investing $1 Billion in BuybacksTrailing 12-month GMS per active buyer rose 2.8% year over year to $124. Patel Goyal said higher seller listing prices continued to contribute, but Etsy’s efforts to surface higher-quality inventory through search, recommendations and other experiences were increasingly supporting the increase.

Purchase frequency remained below prior-year levels, but the year-over-year decline moderated from the first quarter. Etsy also cited improving seller health, including year-over-year seller growth and stronger retention of sellers that were active in the prior year.

Mobile app performance remained a focal point. App GMS growth accelerated to 12.5% year over year, and the app accounted for about 47% of total GMS, according to Patel Goyal. Visits per monthly active user and orders per visit both increased from a year earlier.

Patel Goyal said Etsy has been making its app feed fresher by reducing the prevalence of recently viewed items and displaying more new and diverse listings. The company said this work has supported feed favoriting, listing views, new searches and new shopping missions.

Marketing, Personalization and Younger Buyers Management attributed growth partly to stronger marketing efficiency and product improvements. Patel Goyal said Etsy improved product listing ad performance through better segmentation and bidding strategies, while product updates such as real-time search personalization, more relevant recommendations and a fresher home feed were helping buyers find more suitable inventory.

The company said richer buyer profiles now cover more than 65 million buyers. Patel Goyal said those profiles become more detailed as users engage with Etsy and can be used across search, recommendations, app home feeds and marketing communications.

Etsy is also targeting younger consumers through social channels, creators and cultural partnerships. The company said investments in YouTube and TikTok drove a fivefold increase in visits from Millennial and Generation Z audiences in the first half of 2026. Etsy cited its Olivia Rodrigo partnership, which includes an in-person activation and exclusive merchandise collaboration, as an example of its approach.

CFO Lanny Baker said younger buyers currently have lower lifetime values than older cohorts but offer higher lifetime-value growth potential as they move through life and household changes. He added that Etsy expects its approach to younger consumers to work internationally as well as in domestic markets.

Profitability, Capital Returns and Restructuring Second-quarter revenue increased 6.2% year over year on a continuing-operations basis and 9.3% for the standalone Etsy marketplace. Marketplace revenue rose 8.4%, while services revenue increased 11.2%.

Take rate was 25.9%, up 130 basis points from a year earlier, including an approximately 80-basis-point benefit from the Reverb divestiture. Baker said Etsy marketplace take rate expanded primarily due to Etsy Ads, where machine learning has been used to improve relevance and seller budget pacing. Offsite ads also contributed as paid marketing shifted toward higher-monetizing channels.

Nearly half of the year-over-year increase in Etsy marketplace revenue flowed through to adjusted EBITDA, Baker said. The company held $1.3 billion in cash equivalents and investments as of June 30 and converted 81% of adjusted EBITDA into free cash flow during the quarter on a continuing-operations basis.

Etsy also received $1.4 billion in cash proceeds from the Depop sale. During the second quarter, it repurchased about $250 million of stock, roughly 70% more than in the first quarter, reducing its outstanding share count by approximately 3.9 million shares. The company had $578 million remaining under its prior authorization at quarter-end before announcing the new $2 billion authorization.

The restructuring will eliminate about 220 roles, primarily in product and engineering, leaving expected headcount of about 1,600. Etsy expects to incur roughly $35 million in charges, mostly for severance, benefits and related costs, and expects the plan to be substantially complete by the end of the third quarter.

Patel Goyal said the restructuring was not designed as a cost-cutting initiative, but rather to reduce organizational silos, create flatter teams and strengthen capabilities in areas including machine learning. Baker said Etsy intends to reinvest some savings in product, engineering, customer operations and research and development.

Updated Outlook For the third quarter, Etsy expects marketplace GMS of $2.53 billion to $2.58 billion, representing year-over-year growth of approximately 4% to 6%. The company expects a take rate of about 26% and an adjusted EBITDA margin between 28% and 30%.

For full-year 2026, Etsy now expects mid-single-digit GMS growth, reflecting stronger second-half momentum than it had previously anticipated. It expects its full-year take rate to be roughly in line with the first half and raised its adjusted EBITDA margin outlook to 29% to 30%.

Management said artificial intelligence remains central to its efforts to improve discovery, matching and personalization. Patel Goyal said traffic from agentic commerce experiences remains below 1% of Etsy’s total traffic, though it has shown higher intent and higher average order value. The company is also experimenting with AI-native shopping experiences, including its gifting assistant.

About Etsy (NYSE:ETSY)Etsy, Inc operates two-sided online marketplaces that connect buyers and sellers primarily in the United States, the United Kingdom, Germany, Canada, Australia, France, and India. Its primary marketplace is Etsy.com that connects artisans and entrepreneurs with various consumers. The company also offers Reverb, a musical instrument marketplace; Depop, a fashion resale marketplace; and Elo7, a Brazil-based marketplace for handmade and unique items. In addition, it offers various seller services, including Etsy Payments, a payment processing service; Etsy Ads, an advertising platform; and Shipping Labels, which allows sellers in the United States, Canada, the United Kingdom, Australia, and India to purchase discounted shipping labels.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected].

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Key Takeaways Etsy raised full-year GMS growth to mid-single digits and lifted adjusted EBITDA margin guidance to 29%-30%.Etsy will cut about 220 roles, or 12% of staff, to simplify teams and speed product execution.Search personalization, SEO and ad segmentation improved GMS growth, while app GMS rose 12.5% year over year. Etsy, Inc. (ETSY - Free Report) paired a stronger 2026 outlook with a restructuring aimed at faster product execution. Management said search, personalization and marketing are improving marketplace fundamentals and buyer engagement.

The call reinforced management’s preference for sustained GMS and revenue growth over structural margin expansion as Etsy redirects talent toward machine learning and customer operations.

ETSY Raises Full-Year Growth OutlookCFO Charles Baker guided third-quarter Etsy marketplace GMS to $2.53 billion to $2.58 billion, representing 4% to 6% year-over-year growth. He expects a take rate of about 26% and a 28% to 30% adjusted EBITDA margin.

Baker said full-year GMS growth is now expected in the mid-single-digit range, above the prior outlook. Full-year adjusted EBITDA margin guidance increased to 29% to 30% from 28% to 30%.

Second-quarter earnings were $1.34 per share, which surpassed the Zacks Consensus Estimate of $1.17. Revenues of $668.31 million topped the $649.7 million consensus mark.

Etsy Reshapes Product and EngineeringCEO Kruti Goyal said the restructuring will simplify product and engineering, reduce overlap and create flatter teams. The plan eliminates roughly 220 positions, or about 12% of the workforce.

Goyal said the goal is faster execution rather than cost-cutting. She wants talent aligned with discovery, matching and personalization, with deeper machine-learning expertise.

CFO Charles Baker expects about $35 million of restructuring charges and roughly 1,600 employees afterward. He said near-term savings are reflected in 2026 margin guidance, but the move is not intended to structurally lift margins.

ETSY Connects Marketing With PersonalizationA Raymond James analyst asked what drove stronger GMS growth. Goyal cited better product-listing-ad segmentation, continued SEO strength and more efficient acquisition feeding into an improved on-site experience.

Goyal said real-time search personalization, fresher recommendations and richer buyer profiles reinforce one another. Those profiles cover more than 65 million buyers, improving Etsy’s ability to tailor later visits.

Goyal highlighted the app as a proof point, with GMS up 12.5% year over year. Visits per monthly active user and orders per visit increased, while younger-buyer outreach expanded through social channels.

Etsy Buyer Trends Show Early StabilizationBaker said active buyers rose about 350,000 sequentially to roughly 87 million. Repeat and habitual buyers each posted slight sequential growth for the first time since 2023, while the decline in purchase frequency moderated.

A Morgan Stanley analyst pressed on average order value. Baker said higher seller listing prices have been durable, while search improvements increasingly surface higher-quality, higher-priced items that better match buyer intent.

Baker added that existing app users buying more drive most app GMS growth. He said younger buyers have lower near-term lifetime values but higher growth rates as they move through life stages.

ETSY Builds AI Around Better MatchingA Wedbush analyst asked how machine learning connects with agentic commerce. Goyal said Etsy’s largest AI opportunity remains on its marketplace, where AI can improve buyer understanding, inventory understanding and matching.

Goyal said agentic traffic remains below 1% of traffic but carries higher intent and higher average order value. Etsy is testing conversational shopping through its Gifting Assistant and partnering with major AI platforms.

A Wells Fargo analyst raised live commerce. Goyal said Etsy sees potential for sellers with strong maker stories but has no current launch plan. Baker said higher AI compute spending remains within planned infrastructure costs.

Etsy Keeps Growth Ahead of Margin ExpansionBaker said nearly half of year-over-year Etsy marketplace revenue growth flowed through to adjusted EBITDA in the second quarter, but one quarter does not establish a permanent incremental-margin model.

Baker said restructuring, marketing efficiency and capital allocation are meant to support durable growth. Etsy also authorized a new $2 billion repurchase program after receiving about $1.4 billion from the Depop sale.

ETSY’s Zacks Signals Stay MixedETSY carries a Zacks Rank #3 (Hold), with a Growth Score of A, Value and Momentum Scores of D and a VGM Score of B. Under the Zacks framework, Growth and VGM are favorable, while Value and Momentum are weaker. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Style Scores complement the Zacks Rank, with the strongest combinations pairing a Zacks Rank #1 or #2 (Buy) with A or B scores. ETSY lacks that top-rank combination, and its Zacks Rank can change as analyst estimates are revised after the just-reported results.

The provider of an online specialty retail marketplace reported a notable insider sale amid a 51% increase in its share price over the past 12 months.

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Analyst’s Disclosure: I/we have a beneficial long position in the shares of ETSY either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

Etsy ETSY is cutting roughly 12% of its workforce while authorizing an additional $2 billion share-repurchase program, pairing a major organizational reset with an aggressive return of capital. The moves could improve decision-making and earnings efficiency, but they also raise the stakes for management to revive buyer growth without weakening product development.

Etsy operates an online marketplace connecting independent sellers with shoppers seeking handmade, vintage and personalized goods. It generates revenue from transaction, payment-processing and listing fees, along with advertising, shipping labels and other seller services.

The restructuring will eliminate approximately 220 positions, primarily across product and engineering, leaving Etsy with around 1,600 employees. The company expects about $35 million in severance, benefits and related charges, with the program substantially completed by the end of the third quarter.

CEO Kruti Patel Goyal said the restructuring was not launched with a savings target.

“Cost savings are a consequence of these changes, but they are not the objective. We didn't start this work with a cost reduction target or a goal of making Etsy smaller,” she said.

The new buyback carries no expiration date and sits alongside $578.2 million remaining under Etsy's previous authorization. The fresh $2 billion program alone equals roughly one-fifth of Etsy's current market value, although actual purchases will depend on the share price, market conditions and cash needs.

Etsy's second-quarter results showed improving transaction activity but lingering customer pressure. Comparable Etsy marketplace gross merchandise sales rose 7.5% to $2.58 billion, while revenue increased 6.2% to $668.3 million. Adjusted EBITDA margin expanded to 29.2%, but active buyers slipped 0.4% to roughly 87 million.

Investor TakeawayInvestors should watch whether Etsy can maintain marketplace growth after reducing product and engineering staffing. Faster feature launches, improving purchase frequency and renewed active-buyer growth would validate management's claim that the restructuring is about execution rather than simple cost reduction.

The buyback is supported by $610.1 million in trailing free cash flow and approximately $1.4 billion received from the completed Depop sale. However, repurchases will create value only if Etsy sustains growth and buys shares below their long-term worth. Weak buyer trends or slower innovation would make the large authorization look defensive rather than opportunistic.

Missouri voters reject measure to end income tax. Etsy (ETSY) will lay off 220 employees, about 12% of its workforce, as part of a restructuring to improve coordination and decision-making speed.

By PYMNTS  |  August 6, 2026

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Etsy CEO Kruti Patel Goyal said during a second-quarter earnings call Thursday (Aug. 6) that the company is applying artificial intelligence in three distinct ways: making Etsy more personal, making Etsy more discoverable, and learning how the next generation of shopping will work through native conversational tools.

Traffic from AI agent platforms remained under 1% of Etsy’s total, although it converts at a higher rate and larger average order size. Machine learning also helped expand Etsy’s ad take rate this quarter by improving relevance and seller budget pacing.

Most companies talking about AI and commerce right now are chasing agentic shopping traffic, the orders that arrive when an outside AI assistant sends a buyer to a marketplace. Etsy’s leadership spent part of the call explaining why that traffic barely matters yet.

Where Etsy Is Employing AI Patel Goyal broke Etsy’s AI strategy into three buckets. Agentic traffic was the smallest of the three by volume. She said the bigger opportunity sits inside Etsy’s own platform, where AI already shapes what buyers see every time they open the app.

Etsy’s clearest AI wins are happening in search and personalization, not in outside agent traffic. The company has built richer buyer profiles covering more than 65 million shoppers, feeding real-time personalization into search results, home feed content and marketing outreach, Patel Goyal said. The system creates a compounding effect, as the more a buyer engages, the more relevant each subsequent visit becomes.

That personalization layer is showing up directly in revenue. Etsy’s overall take rate reached 25.9%, up 130 basis points year over year. Roughly 80 of those basis points came from the divestiture of Reverb rather than organic gains, Chief Financial Officer Lanny Baker said on the call. The rest came from Etsy ads, where machine learning is improving relevance and seller budget pacing.

Etsy’s third AI bucket, native conversational tools, is still in early testing. Its gifting assistant lets buyers describe an occasion or a person in natural language rather than typed search terms, an approach Patel Goyal described as a way to capture shopping intent earlier and more precisely than traditional search allows.

Buyer Growth Turns Positive for the First Time Since 2023 The quarter gave Etsy something it hadn’t had in years: proof that the AI strategy is producing results. Etsy’s active buyer count grew by 350,000 sequentially to approximately 87 million, roughly stable year over year after a long stretch of decline. More significantly, gross buyer additions accelerated. Both habitual and repeat buyer cohorts, the platform’s most valuable customers, grew sequentially for the first time since 2023, Patel Goyal said.

Mobile app engagement is driving much of that shift. App GMS growth accelerated to 12.5% year over year, with the app now representing 47% of Etsy’s total GMS, Baker said. Visits per monthly active user and orders per visit both increased year over year, a pattern Baker attributed to fresher, more diverse content replacing recently viewed listings in the app’s feed.

Young buyers are entering the funnel through different channels than before. Etsy shifted marketing investment toward YouTube and TikTok, including a partnership with pop singer Olivia Rodrigo that combined an in-person activation with an exclusive merchandise collaboration, Patel Goyal said. The shift drove a fivefold increase in visits from millennial and Generation Z audiences on those platforms during the first half of 2026.

What Else Stood Out

The company closed the sale of Depop, its secondhand fashion marketplace, to eBay on July 30, generating $1.4 billion in cash proceeds, and used part of that capital to accelerate share buybacks during the quarter. Etsy has no current plans to launch live shopping, Patel Goyal said, although there has been “real innovation” in the space from competitors, according to Baker. The company is watching the channel rather than building it. Trailing 12-month gross merchandise sales per active buyer rose 2.8% year over year. Average order value was driven up partly by sellers raising listing prices and partly by Etsy’s search improvements surfacing higher-quality inventory. Seller retention improved alongside seller growth, with the company describing a healthier seller base overall compared to the prior year. Topline Results and Third-Quarter Outlook Etsy reported second-quarter Etsy marketplace GMS of $2.6 billion, up 7.5% year over year. Revenue reached $668 million, up 9.3% for the Etsy marketplace on a standalone basis, with a take rate of 25.9%.

For the third quarter, Etsy guided Etsy marketplace GMS to a range of $2.53 billion to $2.58 billion, representing 4% to 6% year-over-year growth, with a take rate of approximately 26%. The company raised its full-year 2026 outlook to mid-single-digit GMS growth, up from a prior low-single-digit forecast.

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Etsy (ETSY - Free Report) came out with quarterly earnings of $1.34 per share, beating the Zacks Consensus Estimate of $1.17 per share. This compares to earnings of $0.25 per share a year ago. These figures are adjusted for non-recurring items.

This quarterly report represents an earnings surprise of +14.53%. A quarter ago, it was expected that this online crafts marketplace would post earnings of $0.62 per share when it actually produced earnings of $0.89, delivering a surprise of +43.55%.

Over the last four quarters, the company has surpassed consensus EPS estimates four times.

Etsy, which belongs to the Zacks Internet - Commerce industry, posted revenues of $668.31 million for the quarter ended June 2026, surpassing the Zacks Consensus Estimate by 2.87%. This compares to year-ago revenues of $672.66 million. The company has topped consensus revenue estimates four times over the last four quarters.

The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call.

Etsy shares have added about 55.9% since the beginning of the year versus the S&P 500's gain of 13%.

What's Next for Etsy?While Etsy has outperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock?

There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately.

Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions.

Ahead of this earnings release, the estimate revisions trend for Etsy was mixed. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #3 (Hold) for the stock. So, the shares are expected to perform in line with the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.

It will be interesting to see how estimates for the coming quarters and the current fiscal year change in the days ahead. The current consensus EPS estimate is $1.28 on $651.61 million in revenues for the coming quarter and $5.44 on $2.81 billion in revenues for the current fiscal year.

Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Internet - Commerce is currently in the bottom 33% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.

TripAdvisor (TRIP - Free Report) , another stock in the same industry, has yet to report results for the quarter ended June 2026. The results are expected to be released on August 6.

This travel website operator is expected to post quarterly earnings of $0.42 per share in its upcoming report, which represents a year-over-year change of -8.7%. The consensus EPS estimate for the quarter has remained unchanged over the last 30 days.

TripAdvisor's revenues are expected to be $508.66 million, down 3.9% from the year-ago quarter.

, /PRNewswire/ -- Etsy, Inc. (NYSE: ETSY), which owns and operates the Etsy marketplace, the global destination for unique and creative goods, today announced results for its second quarter ended June 30, 2026. These financial results are available within Etsy's second quarter 2026 Shareholder Letter, which can be found on the company's Investor Relations website.

Etsy will host a webcast conference call to discuss these results at 8:30 a.m. Eastern Time tomorrow, August 6, 2026, which will be live-streamed via our Investor Relations website under the Events section.

A replay of the webcast will be available through the same link following the conference call starting at 12:00 p.m. Eastern Time tomorrow, for at least three months thereafter.

About Etsy

Etsy, Inc. owns and operates the Etsy marketplace, the global destination for unique and creative goods, connecting millions of creative entrepreneurs with buyers around the world. In a time of increasing automation, it's our mission to keep human connection at the heart of commerce. That's why we built a place where creativity lives and thrives because it's powered by people. We help our community of sellers turn their ideas into successful businesses. Our platform connects them with millions of buyers looking for an alternative—something special with a human touch, for those moments in life that deserve imagination.

Etsy was founded in 2005 and is headquartered in Brooklyn, New York.

Etsy has used, and intends to continue using, its Investor Relations website and the Etsy News Blog (etsy.com/news) to disclose material non-public information and to comply with its disclosure obligations under Regulation FD. Accordingly, you should monitor our investor relations website and the Etsy News Blog in addition to following our press releases, SEC filings, and public conference calls and webcasts.

Investor Relations Contact: 
[email protected]
Media Relations Contact:
[email protected]

SOURCE Etsy, Inc.

Crafting marketplace Etsy ‌Inc. is laying off approximately 220 employees, or 12% of its workforce, as part of a restructuring plan it hopes will "improve coordination and speed of decision-making," the ​company said in a U.S. Securities and Exchange Commission filing ​on Wednesday.

Transaction enables exclusive focus on driving sustainable long-term growth for the Etsy marketplace

, /PRNewswire/ -- Etsy, Inc. (NYSE: ETSY), which owns and operates the Etsy marketplace, the global destination for unique and creative goods, today announced that it has successfully completed the previously announced sale of Depop, a community-powered fashion resale marketplace, to eBay Inc. (Nasdaq: EBAY) for approximately $1.4 billion in cash, reflecting the purchase price of $1.2 billion plus $200 million of net purchase price adjustments and interest. The net cash proceeds are further subject to certain post-closing adjustments. The transaction was finalized following the satisfaction of closing conditions including the receipt of required regulatory approvals.

With the divestiture complete, Etsy plans to utilize the proceeds from the transaction for general corporate purposes aligned with the capital allocation strategy outlined in its April 29th Shareholder Letter, which included plans to accelerate its share repurchase program.

"We are excited for what's next for both Etsy and Depop," said Kruti Patel Goyal, Chief Executive Officer of Etsy. "This transaction allows us to move forward with a clear focus on building the best marketplace for Etsy's buyers and sellers, and is a strong outcome for our shareholders. We're proud of what the Depop team has built - a truly differentiated brand with a passionate community - and we wish them continued success as part of eBay."

About Etsy 

Etsy, Inc. owns and operates the Etsy marketplace, the global destination for unique and creative goods, connecting millions of creative entrepreneurs with buyers around the world.

In a time of increasing automation, it's our mission to keep human connection at the heart of commerce. That's why we built a place where creativity lives and thrives because it's powered by people. We help our community of sellers turn their ideas into successful businesses. Our platform connects them with millions of buyers looking for an alternative—something special with a human touch, for those moments in life that deserve imagination.

Etsy was founded in 2005 and is headquartered in Brooklyn, New York.

Forward-Looking Statements 

This press release contains "forward-looking" statements within the meaning of the federal securities laws, including statements regarding the potential benefits of the transaction, the final net cash proceeds and Etsy's intended use of proceeds, and our ability to grow the Etsy marketplace. In some cases, forward-looking statements can be identified by terms such as "aim," "anticipate," "believe," "commit," "continue," "could," "design," "develop," "enable," "estimate," "expect," "forecast," "future," "goal," "impact," "intend," "likely," "maintain," "may," "ongoing," "opportunity," "optimistic," "outlook," "plan," "possible," "potential," "predict," "probable," "pursue," "remain," "seek," "should," "strategy," "strive," "target," "value," "will," "would," or similar expressions, variations and derivative forms and/or the negatives of those words. Forward-looking statements involve substantial risks and uncertainties that may cause actual results to differ materially from those that Etsy expects. These risks and uncertainties include market risks, trends and conditions, and are more fully described in Etsy's filings with the Securities and Exchange Commission, including in the section titled "Risk Factors" in Etsy's Quarterly Report on Form 10-Q for the quarter ended March 31, 2026 and in the risk factors included in Etsy's subsequent quarterly and annual reports. In light of such risks, readers are cautioned not to place undue reliance on such forward-looking statements. Forward-looking statements represent beliefs and assumptions of Etsy only as of the date of this press release. Etsy does not intend to update, and disclaims any obligation to update, any of these forward-looking statements for any reason after the date of this press release or to conform these statements to actual results or revised expectations, except as required by law.

Etsy Contacts:

Investor Relations
Deb Wasser
[email protected] 

Media Relations
Lauren Bayse
[email protected] 

SOURCE Etsy, Inc.

Key Takeaways Etsy is expanding AI into conversational tools for gift discovery and seller decision-making.Etsy is partnering with OpenAI, Microsoft and Google to bring high-intent shoppers to its marketplace.ETSY shares rose 20.5% in three months, while its forward P/E of 14.05 trails the industry's 20.64. Etsy, Inc. (ETSY - Free Report) is taking a meaningful step forward in its artificial intelligence strategy by expanding beyond traditional recommendation engines into conversational experiences that directly support buyers and sellers. Rather than treating AI as a standalone feature, the company is integrating it across the marketplace to improve discovery, simplify decision-making, and reduce operational friction.

The buyer-facing conversational agent focuses on gift discovery, enabling shoppers to describe what they are looking for in natural language rather than relying solely on keyword searches. At the same time, Etsy has introduced a seller-focused agent that combines marketplace insights to help merchants make better business decisions, access relevant resources and streamline operations. These initiatives complement the company's broader investments in AI-powered discovery and matching, AI-generated buyer profiles and machine learning models that better connect shoppers with relevant inventory.

Beyond on-site tools, Etsy is also expanding its reach through off-site agentic commerce, partnering with major tech platforms including OpenAI, Microsoft, and Google. Recent developments include building an integrated Etsy App in ChatGPT and leveraging external channels to capture top-of-funnel traffic and drive high-intent shoppers directly to its marketplace.

By deploying conversational AI, Etsy is accelerating product development cycles, enabling new features to be built and iterated in weeks rather than months. This agility enables the platform to deepen buyer engagement, streamline seller operations and build a unique competitive advantage centered on personalization and human connection.

How eBay & Shopify Compare With EtsyeBay Inc. (EBAY - Free Report) is also embedding artificial intelligence deeper into its marketplace, but its strategy is centered on enhancing buyer engagement and seller productivity within its ecosystem. eBay has introduced Agentic Search, expanded AI-powered listing tools and strengthened personalized discovery experiences, with early testing showing higher search engagement and stronger purchase behavior. Rather than focusing on external agentic commerce partnerships, eBay is using AI to reduce marketplace friction, improve listing creation and deepen engagement, positioning eBay to drive incremental growth through a more intelligent shopping experience.

Shopify Inc. (SHOP - Free Report) is taking the most aggressive approach toward agentic commerce among e-commerce platforms. Shopify is enabling merchants to sell seamlessly across AI-powered channels such as ChatGPT, Microsoft Copilot and Google while advancing the Universal Commerce Protocol to support open agentic commerce. Early results are encouraging, with AI-driven traffic and orders rising sharply as merchants benefit from structured product data and unified commerce infrastructure. By positioning Shopify as the commerce backbone for AI agents, Shopify is aiming to capture long-term growth as conversational shopping becomes increasingly mainstream.

What the Latest Metrics Say About EtsyEtsy has seen its shares jump 20.5% over the past three months against the industry’s 10.4% decline. 
 

Image Source: Zacks Investment Research

From a valuation standpoint, Etsy's forward 12-month price-to-earnings ratio stands at 14.05, lower than the industry’s ratio of 20.64. ETSY is also trading below its 12-month median level of 19.99.
 

Image Source: Zacks Investment Research

The Zacks Consensus Estimate for Etsy's earnings per share has been revised downward. The consensus estimate for the current fiscal year has fallen from $5.55 to $5.44, while the estimate for the next fiscal year has moved down from $6.40 to 6.37 over the past 30 days.
 

Image Source: Zacks Investment Research

Etsy currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Key Takeaways Etsy is embedding loyalty into personalization, support and Etsy Insider to deepen repeat buying.App users deliver 40% higher lifetime value, while mobile GMS rose 11.2% in first-quarter 2026.AI-driven profiles, feeds and recommendations improved add-to-cart activity, conversion and engagement. Etsy, Inc.’s (ETSY - Free Report) focus on retaining and rewarding its most valuable customers centers on deepening engagement across the buyer experience. Rather than relying on a standalone loyalty program, the marketplace is weaving loyalty efforts into personalized recommendations, targeted offers, customer support and programs such as the Etsy Insider beta.

The mobile app is central to that effort. Etsy said app users have 40% higher lifetime value than non-app users because they visit more often, engage more deeply and convert at higher rates. The company is investing in AI-generated buyer profiles, personalized home feeds, smarter recommendations and more targeted push communications to better reflect individual interests. Early testing has produced improvements in add-to-cart activity, conversion and overall engagement.

In the first quarter of 2026, mobile app Gross Merchandise Sales (“GMS”) rose 11.2% year over year, accelerating from 6.6% growth in the preceding quarter. The app accounted for approximately 47% of total GMS, up about 240 basis points year over year. Gross buyer additions increased 4.8% to 11.9 million, including 5 million new buyers and 6.9 million reactivated buyers. GMS per active buyer reached $122, rising 1.5% year over year and 1.1% sequentially.

Etsy is also making targeted structural updates, including enhanced Purchase Protection and dedicated customer support resolution for top buyers. By sharing loyalty initiatives across product, engineering and operational teams, the platform focuses on systematically turning initial consumer engagement into durable, long-term repeat purchase behavior.

How eBay & Shopify Compare With EtsyeBay Inc. (EBAY - Free Report) is also strengthening customer lifetime value by deepening buyer engagement. eBay continues to invest in trusted shopping experiences through features such as Guaranteed Fit, Authenticity Guarantee, AI-powered discovery and eBay Live, all aimed at improving conversion and encouraging repeat purchases. Management also highlighted that AI-powered search refinements are driving higher engagement and double-digit increases in purchase behavior, reinforcing eBay’s strategy of building long-term buyer loyalty through differentiated experiences.

Shopify Inc. (SHOP - Free Report) is pursuing a similar objective by expanding its buyer ecosystem and improving merchant conversion. Shopify highlighted that Shop Pay, the Shop app and AI-powered commerce tools are helping merchants attract new shoppers while increasing repeat purchases. Shopify also noted that AI-driven traffic, personalized product discovery and its growing buyer network are strengthening customer engagement, supporting a flywheel that enhances buyer lifetime value while enabling merchants to build lasting customer relationships.

What the Latest Metrics Say About EtsyEtsy has seen its shares jump 24.2% over the past three months against the industry’s 6.2% decline. 
 

Image Source: Zacks Investment Research

From a valuation standpoint, Etsy's forward 12-month price-to-earnings ratio stands at 13.71, lower than the industry’s ratio of 21.63. ETSY is also trading below its 12-month median level of 20.01.
 

Image Source: Zacks Investment Research

The Zacks Consensus Estimate for Etsy's earnings per share has been revised upward. The consensus estimate for the current fiscal year has risen from $5.41 to $5.44, while the estimate for the next fiscal year has jumped from $6.29 to 6.37 over the past seven days.
 

Image Source: Zacks Investment Research

Etsy currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Director Melissa Reiff sold shares of Etsy, Inc. (ETSY 2.87%) on July 15, 2026, according to a recent SEC Form 4 filing.

Transaction summaryMetricValueShares sold3,855Transaction value$328,000Post-transaction shares (directly held)17,613Post-transaction value$1.51 millionTransaction value based on SEC Form 4 weighted average sale price ($85.00); post-transaction value based on July 15, 2026 market close ($85.74).

Key questionsWhat was the primary driver of this transaction?
The transaction was non-discretionary and followed a pre-arranged Rule 10b5-1 trading plan established on August 4, 2025. This mechanism allowed the director to exercise fully vested options and liquidate the resulting shares at a predetermined execution price of $85.00 per share.What is the insider's remaining exposure to the company?
Following this sale, Reiff retains a direct ownership position of 17,613 shares. This equity stake is valued at $1.51 million based on the market close of $85.74 on July 15, 2026.How does this sale align with recent stock performance?
The sale was executed as Etsy shares reflected a 54% one-year return as of the July 15, 2026 transaction date. As of the July 16, 2026 market close, the stock was priced at $83.48, which is slightly below the weighted-average price achieved in the transaction.What is the director's total ownership stake in the firm?
Reiff holds a 0.0186% ownership interest in the $8.0 billion specialty retail company, which operates online marketplaces including its primary handcrafted goods platform and the Depop apparel resale division.Company OverviewMetricValueShare Price (as of market close 2026-07-16)$83.48Market Capitalization$7.9 billionRevenue (TTM)$2.9 billionNet Income (TTM)$302.7 millionCompany SnapshotEtsy operates global online marketplaces connecting independent merchants with consumers, featuring a primary platform dedicated to unique and handcrafted items, complemented by the Depop division specializing in apparel resale, with revenue derived from marketplace fees including listing, transaction, and payment processing charges, as well as advertising services and optional seller utilities.The company generates revenue through a diversified fee-based model that monetizes both buyer and seller activity across its platforms, including transaction fees, listing fees, payment processing fees, advertising placements, and premium seller tools such as shipping label services.Etsy's customer base comprises independent merchants and artisans seeking to reach a global audience of consumers interested in distinctive, handcrafted, and vintage merchandise, as well as fashion-conscious buyers utilizing the Depop platform for pre-owned apparel transactions.Etsy, Inc. operates as a leading specialty retail platform with a $7.9 billion market capitalization and TTM revenue of $2.9 billion, demonstrating strong profitability with TTM net income of $302.7 million. The company's differentiated business model leverages network effects by aggregating independent sellers and buyers on curated marketplaces, with competitive advantages rooted in brand recognition, community engagement, and diversified revenue streams that extend beyond transaction fees to include advertising and value-added seller services.

What this transaction means for investorsReiff’s sale is one of the uncommon occasions where investors do not have to wonder about why an insider sold.

Reiff scheduled this transaction up to nearly one year in advance under Rule 10b5-1. Since this was an options exercise, this sale most likely pertains to her compensation plan with Etsy rather than anything going on with its stock.

However, rather than emphasizing the 18% of the consumer discretionary stock that she sold, investors are likely better served by focusing on the 82% of her Etsy holdings that she kept.

Although the stock is still far below its pandemic highs, it now trades at its highest level in over 2.5 years as its performance makes noticeable improvement.

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In the first quarter of 2026, revenue rose 8% yearly, well above the 3% revenue increase for all of 2025. Also, gross merchandise sales rose 6% annually in Q1 after having fallen in 2025.

This indicates shoppers are returning to the site in increasing numbers, which could mean that investors should consider buying despite the insider sale.

Will Healy has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Etsy. The Motley Fool has a disclosure policy.

The disposition involved 22,881 shares valued at ~$1.9 million, based on a weighted-average execution price of $84.00 on July 15, 2026. This transaction reduced direct holdings by 14%, representing 6% of the executive's total equity position, including shares from the concurrent option exercise.

The transaction involved 39,161 shares with a total value of ~$3.1 million based on a weighted average execution price of $79.00 on July 10, 2026. This disposition accounted for 10% of the insider's total equity holdings and 22% of their direct ownership in the company.

Britain's competition regulator on Wednesday cleared eBay's planned takeover of ​fashion resale platform Depop, concluding ‌an initial probe and removing a potential hurdle for the U.S.-based company in closing ​the deal.

Etsy's 40.5% rally reflects improving marketplace momentum and AI gains. However, active buyer declines and fading order-value tailwinds call for patience.