Etsy staví loajalitu na personalizaci, podpoře a Etsy Insider; uživatelé aplikace mají o 40 % vyšší celoživotní hodnotu a mobilní GMS v 1. čtvrtletí 2026 vzrostl meziročně o 11,2 %.
Key Takeaways Etsy is embedding loyalty into personalization, support and Etsy Insider to deepen repeat buying.App users deliver 40% higher lifetime value, while mobile GMS rose 11.2% in first-quarter 2026.AI-driven profiles, feeds and recommendations improved add-to-cart activity, conversion and engagement. Etsy, Inc.’s (ETSY - Free Report) focus on retaining and rewarding its most valuable customers centers on deepening engagement across the buyer experience. Rather than relying on a standalone loyalty program, the marketplace is weaving loyalty efforts into personalized recommendations, targeted offers, customer support and programs such as the Etsy Insider beta.
The mobile app is central to that effort. Etsy said app users have 40% higher lifetime value than non-app users because they visit more often, engage more deeply and convert at higher rates. The company is investing in AI-generated buyer profiles, personalized home feeds, smarter recommendations and more targeted push communications to better reflect individual interests. Early testing has produced improvements in add-to-cart activity, conversion and overall engagement.
In the first quarter of 2026, mobile app Gross Merchandise Sales (“GMS”) rose 11.2% year over year, accelerating from 6.6% growth in the preceding quarter. The app accounted for approximately 47% of total GMS, up about 240 basis points year over year. Gross buyer additions increased 4.8% to 11.9 million, including 5 million new buyers and 6.9 million reactivated buyers. GMS per active buyer reached $122, rising 1.5% year over year and 1.1% sequentially.
Etsy is also making targeted structural updates, including enhanced Purchase Protection and dedicated customer support resolution for top buyers. By sharing loyalty initiatives across product, engineering and operational teams, the platform focuses on systematically turning initial consumer engagement into durable, long-term repeat purchase behavior.
How eBay & Shopify Compare With EtsyeBay Inc. (EBAY - Free Report) is also strengthening customer lifetime value by deepening buyer engagement. eBay continues to invest in trusted shopping experiences through features such as Guaranteed Fit, Authenticity Guarantee, AI-powered discovery and eBay Live, all aimed at improving conversion and encouraging repeat purchases. Management also highlighted that AI-powered search refinements are driving higher engagement and double-digit increases in purchase behavior, reinforcing eBay’s strategy of building long-term buyer loyalty through differentiated experiences.
Shopify Inc. (SHOP - Free Report) is pursuing a similar objective by expanding its buyer ecosystem and improving merchant conversion. Shopify highlighted that Shop Pay, the Shop app and AI-powered commerce tools are helping merchants attract new shoppers while increasing repeat purchases. Shopify also noted that AI-driven traffic, personalized product discovery and its growing buyer network are strengthening customer engagement, supporting a flywheel that enhances buyer lifetime value while enabling merchants to build lasting customer relationships.
What the Latest Metrics Say About EtsyEtsy has seen its shares jump 24.2% over the past three months against the industry’s 6.2% decline.
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From a valuation standpoint, Etsy's forward 12-month price-to-earnings ratio stands at 13.71, lower than the industry’s ratio of 21.63. ETSY is also trading below its 12-month median level of 20.01.
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The Zacks Consensus Estimate for Etsy's earnings per share has been revised upward. The consensus estimate for the current fiscal year has risen from $5.41 to $5.44, while the estimate for the next fiscal year has jumped from $6.29 to 6.37 over the past seven days.
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Etsy currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Etsy sází na agentní obchodování a partnerství s OpenAI, Microsoftem a Googlem, aby získala více návštěvnosti a zákazníků. První data ukazují vyšší engagement z agentních vyhledávacích kanálů.
Key Takeaways Etsy is using agentic commerce to drive incremental traffic, buyer discovery and high-intent engagement.Partnerships with OpenAI, Microsoft and Google are expanding Etsy's reach across agentic search channels.Etsy's buyer and seller agents aim to simplify discovery, improve decisions and reduce operational friction. Etsy, Inc. (ETSY - Free Report) is actively positioning itself at the forefront of the artificial intelligence shift by embracing agentic commerce as a potential driver of incremental traffic and buyer discovery. The marketplace has high brand awareness but has historically lacked consideration for diverse purchase occasions. To bridge this gap, the company is leaning heavily into strategic partnerships with major technology players, including OpenAI, Microsoft, and Google. Early data indicates promising growth in traffic and high-intent engagement from users arriving via agentic search channels.
A notable milestone in this initiative is Etsy’s development of an application in ChatGPT. The move aligns with the broader shift in agentic shopping toward retailer-run applications. Beyond its off-site partnerships, Etsy is also testing conversational AI features directly on its marketplace. The company has built two on-platform agents. The buyer-facing agent functions as a gift assistant designed to simplify product discovery, while the seller-facing agent brings together platform insights to help sellers make better decisions, access relevant resources and reduce operational friction.
Leveraging these advanced modeling capabilities has significantly accelerated the company's internal development cycles. Iterating on these artificial intelligence features now takes weeks rather than months. While these partnerships and features remain in their earliest stages within a rapidly evolving ecosystem, the early engagement signals validate the company's approach. By embedding these integrated experiences both on and off the platform, the marketplace aims to capture early intent and transform agentic search into a meaningful long-term discovery catalyst.
How eBay & Shopify Compare With EtsyeBay Inc. (EBAY - Free Report) is also embedding artificial intelligence deeper into its marketplace, but its strategy is centered on enhancing buyer engagement and seller productivity within its own ecosystem. eBay has introduced Agentic Search, expanded AI-powered listing tools and strengthened personalized discovery experiences, with early testing showing higher search engagement and stronger purchase behavior. Rather than focusing on external agentic commerce partnerships, eBay is using AI to reduce marketplace friction, improve listing creation and deepen engagement, positioning eBay to drive incremental growth through a more intelligent shopping experience.
Shopify Inc. (SHOP - Free Report) is arguably taking the most aggressive approach toward agentic commerce among e-commerce platforms. Shopify is enabling merchants to sell seamlessly across AI-powered channels such as ChatGPT, Microsoft Copilot and Google while advancing the Universal Commerce Protocol to support open agentic commerce. Early results are encouraging, with AI-driven traffic and orders rising sharply as merchants benefit from structured product data and unified commerce infrastructure. By positioning Shopify as the commerce backbone for AI agents, Shopify is aiming to capture long-term growth as conversational shopping becomes increasingly mainstream.
What the Latest Metrics Say About EtsyEtsy has seen its shares jump 41.5% over the past three months against the industry’s flat performance.
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From a valuation standpoint, Etsy's forward 12-month price-to-earnings ratio stands at 14.27, lower than the industry’s ratio of 21.92. ETSY is also trading below its 12-month median level of 20.07.
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The Zacks Consensus Estimate for Etsy's earnings per share has seen a downward revision. The consensus estimate for the current fiscal year has fallen from $5.55 to $5.41, while the estimate for the next fiscal year has declined from $6.40 to 6.29 over the past 30 days.
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Etsy currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Mobilní aplikace Etsy v 1. čtvrtletí 2026 meziročně zvýšila GMS o 11,2 % a tvoří asi 47 % celkového marketplace GMS. Firma uvádí, že uživatelé aplikace mají zhruba o 40 % vyšší celoživotní hodnotu.
Key Takeaways Etsy app GMS rose 11.2% in Q1 2026 and reached about 47% of total marketplace GMS.AI-powered profiles, feeds and recommendations improved add-to-cart activity, conversion and engagement.App users deliver about 40% higher lifetime value by visiting more often and converting at higher rates. Etsy, Inc.’s (ETSY - Free Report) mobile app is emerging as the centerpiece of the company’s marketplace transformation, with management increasingly positioning it as the primary platform to improve buyer engagement and shopping frequency. Rather than serving as just another purchase channel, the app is becoming the primary destination where Etsy is deploying personalization, machine learning and direct customer engagement to strengthen marketplace activity.
The momentum is already becoming visible. During the first quarter of 2026, mobile app Gross Merchandise Sales (“GMS”) rose 11.2% year over year, accelerating from 6.6% growth in the preceding quarter. The app now accounts for about 47% of total marketplace GMS, an increase of 240 basis points from the prior year, with app GMS continuing to outperform non-app growth. Management believes this reflects improving buyer engagement as users interact more frequently with personalized experiences.
The company is investing heavily in features that make the app more relevant for each shopper. AI-powered buyer profiles, personalized home feeds, smarter recommendations and more targeted push notifications are designed to move beyond displaying popular products and instead surface listings that align with individual tastes while encouraging exploration across new shopping occasions. Early testing has produced improvements in add-to-cart activity, conversion and overall engagement.
Management also highlighted that app users deliver approximately 40% higher lifetime value than non-app users because they visit more often, engage more deeply and convert at higher rates. While purchase frequency has not yet meaningfully accelerated, Etsy believes stronger app engagement is an important leading indicator that can gradually translate into more frequent shopping over time as the broader marketplace strategy continues to evolve.
DoorDash & Shopify: App Innovation Drives User EngagementDoorDash, Inc. (DASH - Free Report) is strengthening app engagement through AI-powered shopping enhancements and a richer end-to-end user experience. DoorDash plans to introduce agentic ordering, smarter search, personalized discovery and improved customer support to make shopping faster and more intuitive. Management also highlighted record DashPass engagement and growing membership adoption, reinforcing DoorDash’s strategy of increasing user retention and purchase frequency through a superior app experience.
Shopify Inc. (SHOP - Free Report) is also accelerating app-driven engagement by expanding AI-powered discovery and commerce capabilities. The Shopify Shop App delivered 70% GMV growth and more than 40% growth in monthly active users in the first quarter of 2026, while unique buyers increased more than 50% year over year. Shopify is further enhancing engagement through AI-powered search, personalized recommendations and Sidekick, helping merchants attract shoppers and improve conversion.
What the Latest Metrics Say About EtsyEtsy has seen its shares jump 44.8% over the past three months against the industry’s 2.4% decline.
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From a valuation standpoint, Etsy's forward 12-month price-to-earnings ratio stands at 13.79, lower than the industry’s ratio of 21.85. ETSY is also trading below its 12-month median level of 20.
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for Etsy's earnings per share has seen a downward revision. The consensus estimate for the current fiscal year has fallen from $5.55 to $5.41, while the estimate for the next fiscal year has declined from $6.40 to 6.29 over the past 30 days.
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Etsy currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Etsy rozšiřuje AI nástroje pro prodejce, aby automatizovala listingy a správu obchodů. Aktivní prodejci v 1. čtvrtletí meziročně vzrostli o 3,3 % na 5,6 milionu.
Key Takeaways Etsy is expanding AI listing assistance and shop tools to automate tasks and improve seller decisions.Active sellers rose 3.3% year over year to 5.6 million in the first quarter.Etsy shares jumped 39.1% in three months, outpacing the industry's 5.1% rise. Etsy, Inc. (ETSY - Free Report) is placing renewed emphasis on improving the seller experience, recognizing that marketplace growth depends in part on helping merchants spend less time on manual tasks and more time creating products that attract buyers. After several years of limited investment in seller-facing capabilities, management is shifting more focus toward tools that simplify listing creation and shop management. The objective is straightforward. Reduce friction for sellers so they can spend more time creating and connecting with buyers, and improving the quality of inventory on the platform.
Etsy is expanding AI-powered listing assistance and introducing shop management tools that help sellers make better decisions, access relevant resources and automate routine tasks. During the first quarter of 2026, the company also developed a seller-focused AI Shop Assistant designed to provide actionable insights while reducing operational complexity. Management noted that these tools are intended to remove time-consuming activities that add little value, allowing sellers to devote greater attention to product innovation and customer relationships.
The early impact is beginning to appear in marketplace metrics. Active sellers increased year over year for the first time since Etsy introduced its seller setup fee, while management highlighted improving seller retention and healthier seller quality as more merchants completed sales and remained active on the platform. Active sellers grew 3.3% year over year to 5.6 million during the first quarter.
Management believes better seller tools will reinforce this trend by making it easier to operate successful shops and consistently introduce fresh inventory. This matters because Etsy’s growth depends on the quality and freshness of what sellers bring to the platform. If new tools help sellers list products faster and manage shops with less friction, Etsy could improve its inventory depth without relying solely on buyer-side initiatives.
How eBay & Shopify Compare With EtsyeBay Inc. (EBAY - Free Report) is also investing heavily in seller productivity, but with a stronger emphasis on reducing selling friction to expand supply. During the first quarter of 2026, eBay highlighted that its latest AI-powered magical listing experience significantly simplified listing creation by automatically generating titles, categories, pricing guidance and item specifics. eBay said the rollout increased new listing creation, improved seller retention, and lifted sold items and GMV per lister. Beyond AI, eBay continues to streamline consumer selling experiences and remove friction across key markets, reinforcing its seller-to-buyer flywheel and supporting long-term marketplace growth.
Shopify Inc. (SHOP - Free Report) is approaching the same opportunity through merchant enablement rather than marketplace optimization. Shopify expanded AI capabilities with Sidekick, which helps merchants automate tasks, create custom apps, generate workflows and proactively recommends actions through Pulse. Shopify also emphasized that AI-powered commerce tools, its structured product catalog and growing discovery channels are designed to help merchants operate more efficiently while reaching more buyers. As Shopify continues investing in merchant-facing AI and automation, it aims to strengthen merchant success and support durable platform growth over time.
What the Latest Metrics Say About EtsyEtsy has seen its shares jump 39.1% over the past three months compared with the industry’s 5.1% rise.
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From a valuation standpoint, Etsy's forward 12-month price-to-earnings ratio stands at 12.81, lower than the industry’s ratio of 21.40. ETSY is also trading below its 12-month median level of 20.
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for Etsy's earnings per share has seen a downward revision. The consensus estimate for the current fiscal year has fallen from $5.55 to $5.41, while the estimate for the next fiscal year has declined from $6.40 to 6.29 over the past seven days.
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Etsy currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Etsy poprvé za dva roky zvýšila počet aktivních kupujících na 86,6 milionu, což naznačuje začátek oživení. App GMS vzrostl o 11,2 % a tvořil asi 47 % celkového GMS.
Key Takeaways Etsy's active buyers rose 0.1% sequentially to 86.6M, the first increase in two years.Gross buyer additions climbed 4.8% to 11.9M, led by new and reactivated buyers.App GMS rose 11.2% and made up about 47% of total GMS as users engaged more deeply. Etsy, Inc.’s (ETSY - Free Report) latest buyer metrics suggest a recovery is beginning, though the evidence remains early rather than decisive. First-quarter 2026 operating metrics paint a mixed but healthier picture of buyer engagement. For the first time in two years, active buyers grew 0.1% sequentially to 86.6 million. This marks a directional shift, even though active buyers remain down 2.1% year over year.
The more encouraging part of the story was buyer additions. Gross buyer additions rose 4.8% year over year to 11.9 million, driven by 5 million new buyers and 6.9 million reactivated buyers. New buyers increased 2.3%, while reactivated buyers rose 6.6%, suggesting Etsy is gaining traction both in attracting fresh shoppers and bringing back lapsed users.
Spending behavior also improved. Gross merchandise sales (GMS) per active buyer reached $122, up 1.5% year over year and 1.1% sequentially, marking the first year-over-year increase since late 2022 and the fourth straight quarter of sequential improvement. Still, purchase frequency remained modestly lower than the prior year. Repeat buyers and habitual buyers fell 3.2% and 5.7% year over year, respectively, though management noted moderation in sequential declines.
Etsy’s app momentum adds another positive signal. App GMS rose 11.2% year over year and represented about 47% of total GMS. With app users visiting more often, engaging more deeply and converting at higher rates, Etsy’s buyer turnaround appears to be gaining early momentum.
The company is using personalized search, home feed recommendations, AI-generated buyer profiles, targeted offers, and more relevant email and push messaging to improve discovery, strengthen loyalty and deepen direct relationships with buyers. The operating metrics support the view that buyer recovery is arriving sooner than expected, though stronger purchase frequency is still needed to confirm durability.
How eBay & Shopify Compare With EtsyeBay Inc. (EBAY - Free Report) reported that trailing 12-month active buyers increased 1% year over year to nearly 136 million, with U.S. buyer growth accelerating to nearly 6% during the first quarter of 2026. The company is improving discovery and engagement through AI-powered Agentic Search, enhanced eBay Live experiences, better event discovery within its app and partnerships that expand the reach of its marketplace. eBay believes these AI-native experiences and community-driven initiatives are making shopping more relevant while supporting higher buyer engagement.
Shopify Inc. (SHOP - Free Report) is expanding personalized discovery across multiple channels, including AI chats, the Shop App and marketplaces, while using Shop Pay and its buyer network to improve conversion and encourage repeat purchases. Shopify also highlighted that traffic from Catalog-powered AI searches converted at more than twice the rate of general AI search traffic, reinforcing its AI-driven commerce strategy. These initiatives position Shopify to strengthen buyer experiences by helping merchants drive more relevant discovery and higher conversion.
What the Latest Metrics Say About EtsyEtsy has seen its shares jump 42.7% over the past three months compared with the industry’s 8.1% rise.
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From a valuation standpoint, Etsy's forward 12-month price-to-earnings ratio stands at 13.14, lower than the industry’s ratio of 21.27. ETSY is also trading below its 12-month median level of 20.
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for Etsy's earnings per share has seen a downward revision. The consensus estimate for the current fiscal year has fallen from $5.55 to $5.41, while the estimate for the next fiscal year has declined from $6.40 to 6.29 over the past seven days.
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Etsy currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Etsy zvýšila tržby z marketplace GMS o 5,5 % na 2,5 mld. USD a čeká růst v každém čtvrtletí roku 2026. Celoroční růst má být v nízkých jednotkách procent.
Key Takeaways Etsy's marketplace GMS rose 5.5% year over year to $2.5B, improving 540 basis points from Q4.Active buyers grew sequentially for the first time in two years, with GMS per buyer rising to $122.Etsy expects marketplace GMS to grow every quarter of 2026 and full-year growth in the low single digits. Etsy, Inc. (ETSY - Free Report) entered 2026 with renewed momentum, but the bigger question is whether its marketplace gross merchandise sales (GMS) growth can remain sustainable through the rest of the year. The first quarter offered encouraging evidence that the company is rebuilding the marketplace on stronger operating fundamentals rather than relying solely on temporary tailwinds.
Marketplace GMS increased 5.5% year over year to $2.5 billion, with the growth rate improving 540 basis points from the fourth quarter. Management said progress in product development and marketing is translating into improvements across marketplace fundamentals, while foreign exchange tailwinds and a softer prior-year comparison also supported the performance.
What makes the current recovery more meaningful is the shift in customer behavior. Active buyers posted sequential growth for the first time in two years, new buyers and active sellers increased year over year, while GMS per active buyer rose for the first time since late 2022, reaching $122 on a trailing 12-month basis. Etsy's mobile app continues to play a central role, with app GMS increasing 11.2% year over year and accounting for roughly 47% of marketplace GMS. Management said the momentum reflects continued investments in machine learning, personalization and improved product discovery.
Management expects some first-quarter benefits, including foreign exchange tailwinds and tariff-related average order value increases, to moderate as the year progresses. Even so, it expects continued progress in product discovery, personalization and customer engagement initiatives to further strengthen marketplace fundamentals through the remainder of 2026.
During the earnings call, management reiterated its expectation for year-over-year marketplace GMS growth in every quarter of 2026 and forecast full-year growth in the low single digits. ETSY guided second-quarter marketplace GMS to be between $2.48 billion and $2.53 billion, implying 3% to 5% year-over-year growth.
How eBay & Shopify Compare With Etsy on Marketplace GrowtheBay Inc. (EBAY - Free Report) also delivered a strong marketplace performance in the first quarter of 2026, with gross merchandise volume (GMV) rising 14% year over year to $22.2 billion. eBay said growth was broad-based across major categories, supported by faster momentum in collectibles, motors, electronics and fashion, while AI-powered seller tools, Live commerce and consumer-to-consumer initiatives continued to improve marketplace engagement. Management expects eBay's GMV growth to moderate in the second quarter as some category-specific tailwinds ease, but reaffirmed confidence in sustained marketplace momentum through the remainder of 2026.
Shopify Inc. (SHOP - Free Report) also continued to deliver healthy marketplace expansion, with first-quarter 2026 GMV increasing 35% year over year to $101 billion. Shopify attributed the performance to balanced growth across merchant sizes, geographies and sales channels, while AI capabilities such as Sidekick and integrations with ChatGPT, Microsoft Copilot and Google continued to support merchant growth. Management highlighted accelerating online, offline and B2B commerce trends and expects Shopify to maintain strong momentum, supported by continued investments. The consistent GMV growth underscores Shopify's ability to scale merchant sales despite an evolving commerce landscape.
What the Latest Metrics Say About EtsyEtsy has seen its shares jump 45.9% over the past three months compared with the industry’s 7.9% rise.
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From a valuation standpoint, Etsy's forward 12-month price-to-earnings ratio stands at 12.35, lower than the industry’s ratio of 21.21. ETSY is also trading below its 12-month median level of 20.
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The Zacks Consensus Estimate for Etsy's earnings per share has seen an upward revision. The consensus estimate for the current fiscal year has risen from $3.76 to $3.82, while the estimate for the next fiscal year has increased from $4.30 to $4.59 over the past 60 days.
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Etsy currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
