GameStop’s $2 Billion Buyback Sends a Confusing Signal to InvestorseBay NASDAQ: EBAY outlined its strategy for expanding growth in collectibles, consumer-to-consumer selling, recommerce, live commerce and vehicles during a conference fireside chat featuring Chief Executive Officer Jamie Iannone and Chief Financial Officer Peggy Alford.
Iannone said the company has sharpened its focus around categories and marketplace activities where it sees the strongest momentum. He said approximately 70% of eBay’s business is tied to focus categories, consumer-to-consumer, or C2C, activity, and recommerce. Collectively, those areas grew 20% in the second quarter, according to Iannone.
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Recession Indicator: eBay's Stock Is Up More Than 50% Over the Past YearThe CEO also pointed to investments in artificial intelligence, trust tools and shipping capabilities as foundational components of the company’s strategy. He said newer businesses including eBay Live and vehicles are adding growth opportunities, with the vehicles business reaching “hundreds of millions of dollars of run rate.”
Consumer trends and marketplace differentiation Alford said the company continues to see greater consumer resilience in the United States than in international markets. However, she said eBay’s platform can appeal both to enthusiasts making discretionary purchases and to value-oriented shoppers seeking deals through recommerce.
GameStop's eBay Gamble: Bold Move or Balance Sheet Disaster?“We tend to thrive in environments when the economy's doing really well, as well as in times when it's tougher,” Alford said, citing the diversity of the company’s marketplace.
Iannone said eBay’s competitive position is supported by its scale, including 2.6 billion listings, 136 million buyers and 30 years of marketplace data. He said 90% of the company’s listings are “non-new in-season” goods, creating inventory that may not be readily available elsewhere online.
He also highlighted the company’s authentication, vehicle fitment and transaction-support services. These include Authenticity Guarantee in categories such as watches, sneakers and handbags, eBay Guaranteed Fit for motors parts and accessories, and vehicle-related services such as financing, delivery and title transfer.
Collectibles, live commerce and C2C growth Alford said growth in eBay’s focus categories has been broad-based, with particular strength in collectibles. Trading cards have performed especially well, she said, alongside toys and coins. eBay has developed trust and friction-reduction tools for trading cards, acquired TCGplayer and partnered with PSA, according to Alford.
eBay Live, the company’s live-selling format, grew eightfold year over year in the second quarter, Iannone said. He described the format as combining content, commerce, community and entertainment.
According to Iannone, 90% of sellers that begin using eBay Live remain active on the format, and those sellers have growth rates three times higher than comparable sellers not using it. Buyers in collectibles who begin watching eBay Live purchase 70% more than comparable buyers, he said, with a significant share of that activity occurring in eBay’s core marketplace.
The company has also emphasized converting buyers into sellers. Iannone said buyers who become sellers are two to 2.5 times more valuable as buyers on the platform. These C2C sellers can also bring unique goods to the marketplace that may not be offered by traditional businesses.
Iannone said eBay’s AI-powered Magical Listing feature has simplified the selling process. In the U.S., the company has seen 50% more listings per lister using the technology, he said. The company has also expanded shipping tools, including eBay International Shipping, to help sellers access demand outside their home markets.
AI, younger shoppers and advertising Iannone characterized AI as a structural tailwind for the company. Beyond listing tools, he cited natural-language search, card-scanning technology and marketing applications. The company’s card-scanning tool has generated more than 80 million scans, with roughly 500,000 scans per day, he said.
He also said eBay is seeing new buyers through agentic commerce experiences, and that about half of those buyers later return directly to eBay for another purchase. Trust and enablement features become increasingly important in an AI-driven commerce environment, he added.
The company also discussed its acquisition of Depop, which Iannone said strengthens eBay’s reach with Gen Z and millennial consumers. He called those groups eBay’s fastest-growing demographic and said Depop’s mobile, social-focused marketplace is aligned with younger shoppers’ interest in pre-owned goods and sustainability.
On advertising, Alford said eBay had reached 2.8% penetration toward a near-term target of 3%. She said the company does not view that target as a ceiling and sees further opportunity through greater seller adoption of Promoted Listings, new offsite advertising offerings and Promoted Stores.
Capital allocation and priorities Alford said eBay plans to maintain a balanced capital-allocation approach, investing in growth areas while returning capital to shareholders. The company’s framework calls for returning 90% to 100% of organic free cash flow through dividends and share repurchases, she said.
Looking ahead, Iannone said the company is focused on sustaining growth in focus categories, scaling newer businesses such as vehicles and eBay Live, expanding AI applications, and continuing to invest in trust, authentication and shipping capabilities.
About eBay (NASDAQ:EBAY)eBay Inc NASDAQ: EBAY operates a global commerce platform that connects millions of buyers and sellers. Its marketplace enables individuals, businesses and brands to buy and sell new, used and collectible merchandise across categories including electronics, fashion, automotive parts and accessories, home goods, collectibles and business equipment.
The company provides tools and services that support online commerce, including product listings, search and discovery features, payments, seller advertising, shipping solutions and authentication services for selected categories.
This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected].
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An estimated $1 trillion in boomer art collections will transfer to heirs in coming years. Gen X and Millennials show a preference for collectibles, particularly in segments like eBay sports cards. Valuation trends diverge from historical growth rates, suggesting potential mispricing or shifting demand.
EBay has launched an internal review of its shopping website's safeguards after Reuters flagged that several gender-prediction kits were available for delivery to India, where using them is a criminal offence under a law meant to curb female foeticide.
After Reuters told eBay last week that nine listings on the platform showed gender-testing kits, including those made by brands such as SneakPeek and Peekaboo, being offered by third-party sellers for delivery in India, eBay removed these listings.
"These listings violated local regulations and eBay's policies, and we are reviewing these controls, including the relevant shipping and checkout experience, to determine whether further enhancements are appropriate," eBay told Reuters in a statement.
"EBay has controls in place intended to prevent certain gender-prediction products from being visible in India," it added.
EBay, which has 136 million active buyers globally, is one of the world's largest online marketplaces, where only third-party sellers list products. EBay does not have a local Indian shopping website but offers delivery to the country.
Platforms such as Amazon and eBay (EBAY.O) have previously come under scrutiny in India for listing restricted products, including banned wildlife items and e-cigarettes.
Amazon's U.S. website, which ships many products internationally to India, does list gender-testing products but does not offer India delivery, a Reuters review found.
THE INDIAN LAW
India's 1994 law on prenatal gender determination followed a sharp fall in the number of girls born for every 1,000 boys after the spread of ultrasound technology. Campaigners have said the technology let parents learn a foetus's sex early enough to abort female foetuses rather than raise a daughter.
The preference for male children is rooted in patrilineal inheritance customs, the expectation that sons support parents in their old age and dowry demands made at weddings by the groom and his family despite a decades-old ban on the practice.
Violations of the prenatal gender determination law can attract up to three years in prison, with tougher penalties for repeat offences. India's health ministry did not respond to requests for comment on Reuters findings.
Cybersecurity firm FalconFeeds first flagged the eBay listings to Reuters. The listings offered the gender-testing kits priced from $6.99 to $156.59 and with delivery to India.
One listing on eBay offered the Peekaboo kit, made by U.S.-based DNA Diagnostics Center, and marketed on the website as "get your baby's gender at 6 weeks ... accurate and easy to use", with "FREE SHIPPING".
DNA Diagnostics Center told Reuters in a statement it does not sell or distribute the kits for resale in India, adding it does not control the actions of independent third parties once a product has been purchased.
SneakPeek did not respond to a request for comment.
INDIA TARGETS GOOGLE SEARCH RESULTS
In a sign of New Delhi's growing concerns about such products, Peekaboo — though not officially sold in India — has separately been named in two August 9 Indian government notices sent to Google, seeking removal of search results that link to the company's website.
The notices, reviewed by Reuters and sent by India's health ministry, said Google's India search engine provided "violative information" that led users to web pages "directly or indirectly promoting/advertising the gender prediction of an unborn child."
Search engines can typically block specific website links from appearing in results for users in a given country.
In the notices, the ministry attached screenshots of three Google searches — "peekaboo test," "buy peekaboo test online" and "boy or girl" — that linked to the Peekaboo website. It asked Google to discontinue the practice in line with Indian laws.
A Reuters check on Tuesday found the three searches returned results linking to the Peekaboo website.
Google and India's health ministry did not respond to Reuters queries.
A month has gone by since the last earnings report for eBay (EBAY - Free Report) . Shares have lost about 3.9% in that time frame, underperforming the S&P 500.
Will the recent negative trend continue leading up to its next earnings release, or is eBay due for a breakout? Well, first let's take a quick look at the most recent earnings report in order to get a better handle on the recent drivers for eBay Inc. before we dive into how investors and analysts have reacted as of late.
EBAY Q2 Earnings Beat Estimates on Higher GMV and Ad GrowtheBay reported second-quarter 2026 non-GAAP earnings of $1.6 per share, which beat the Zacks Consensus Estimate of $1.51 by 5.96%. The bottom line increased 16.8% year over year.
Net revenues of $3.13 billion increased 14.8% year over year and beat the Zacks Consensus Estimate by 3.85%. Growth was driven by continued strength in Gross Merchandise Volume (GMV) and advertising revenues. Total GMV rose 14.8% year over year to $22.4 billion, reflecting healthy marketplace activity.
EBAY's Advertising Business Drives Revenue GrowtheBay's first-party advertising products generated revenues of $570 million in the second quarter, up 25% year over year on an as-reported basis and 24% on an FX-neutral basis.
Total advertising offerings generated revenues of $596 million, representing 2.7% of Gross Merchandise Volume. The continued expansion of advertising remains an important contributor to the company's marketplace monetization strategy.
eBay Reports Higher GMV and Buyer ActivityGross Merchandise Volume reached $22.4 billion, up 15% year over year on an as-reported basis and up 14% on an FX-neutral basis, reflecting sustained buyer demand across the marketplace.
The total GMV comprised U.S. GMV of $11.69 billion, which accounted for 52.2% of total GMV and increased 24% year over year. International GMV was $10.71 billion, accounting for 47.8% of total GMV, up 6% year over year.
Active buyers totaled 136 million at the end of the second quarter, increasing 2% year over year. Active buyers excluding the Tise acquisition also stood at 136 million.
EBAY Margins Improve Despite Higher ExpensesOperating expenses increased 8.3% year over year to $1.63 billion. As a percentage of net revenues, operating expenses improved to 51.9% from 55% in the year-ago quarter.
The non-GAAP operating margin expanded 20 basis points year over year to 28.5%, reflecting disciplined cost management alongside revenue growth. GAAP operating margin improved to 21.6% from 17.6% a year ago.
eBay Strengthens Balance Sheet and Returns CapitalAs of June 30, 2026, cash and cash equivalents and non-equity investments totaled $4.9 billion, down sequentially from $5.1 billion as of March 31, 2026.
Long-term debt declined sequentially to $5.14 billion at the end of the second quarter from $5.99 billion in the prior quarter, following the repayment of $750 million in senior notes.
Cash flow from operating activities was $549 million in the second quarter, down sequentially from $970 million in the previous quarter. Free cash flow was $326 million, down sequentially from $898 million in the previous quarter.
During the quarter, eBay repurchased $310 million of shares, down sequentially from $500 million in the previous quarter, and paid cash dividends of $138 million compared with $139 million in the prior quarter. Approximately $2 billion remained under its share repurchase authorization as of June 30, 2026.
eBay Expands Strategic Initiatives and Raises OutlookDuring the quarter, eBay completed the acquisition of Depop, strengthening its position in the consumer-to-consumer fashion marketplace. The company also expanded Authenticity Guarantee across fashion and collectibles, broadened AI-powered listing capabilities and continued scaling eBay Live, where GMV increased roughly eightfold year over year across seven markets.
For the third quarter of 2026, eBay expects revenues between $3.07 billion and $3.12 billion. On an FX-neutral basis, revenue growth is projected to be 8-10%.
Gross Merchandise Volume is expected to be in the range of $22 billion to $22.4 billion, with FX-neutral GMV growth of 10%-12%.
Non-GAAP earnings are projected between $1.36 and $1.42 per share, while GAAP earnings per share are expected in the range of 94-99 cents. The company also declared a third-quarter cash dividend of 31 cents per share.
How Have Estimates Been Moving Since Then?Since the earnings release, investors have witnessed a downward trend in fresh estimates.
VGM ScoresAt this time, eBay has a strong Growth Score of A, though it is lagging a lot on the Momentum Score front with an F. Charting a somewhat similar path, the stock has a grade of D on the value side, putting it in the bottom 40% for value investors.
Overall, the stock has an aggregate VGM Score of D. If you aren't focused on one strategy, this score is the one you should be interested in.
OutlookEstimates have been broadly trending downward for the stock, and the magnitude of these revisions indicates a downward shift. Interestingly, eBay has a Zacks Rank #3 (Hold). We expect an in-line return from the stock in the next few months.
Curated by Carlos Nazario and hosted by Jenna Lyons, the experience brings decades of American fashion history to life and gives collectors the chance to bid on pieces from the Archive
, /PRNewswire/ -- To mark the beginning of New York Fashion Week, eBay is unveiling Endless Runway: The Archive, a one-night retrospective celebrating the designers, garments, and defining moments that have shaped four decades of NYFW and American fashion history at large.
Marc Jacobs Fall 2001 trompe-l'œil dress worn by actress Winona Ryder during her shoplifting trial in 2002
Michael Kors Collection Resort 1990 slip dress with crystal hand embroidery donated by the brand
Calvin Klein Collection Spring/Summer 1996 dress donated by the brand
Perry Ellis by Marc Jacobs American flag sweater worn by Julia Roberts
Anna Sui Fall 2006 babydoll dress
Building on eBay's global Endless Runway initiative and in partnership with the Council of Fashion Designers of America (CFDA), Endless Runway: The Archive brings American fashion history to life through an immersive, storytelling-led exhibition featuring more than 150 rare and archival pieces by American designers, sourced from eBay, alongside pieces contributed by some of fashion's most celebrated American designers and fashion houses.
At the center of the experience is an eBay Live auction, hosted by fashion authority Jenna Lyons. Streamed live from the exhibition, the auction will feature designs contributed directly from the archives of Calvin Klein Collection, DVF, Michael Kors Collection, Proenza Schouler, Tommy Hilfiger, Vera Wang, Willy Chavarria and more. Giving fashion enthusiasts and collectors the opportunity to experience, discover and bid on pieces of American fashion history in real time, eBay Live participants will hear from industry voices on the cultural significance behind each piece as they are auctioned.
Curated by acclaimed editor and stylist Carlos Nazario, Endless Runway: The Archive explores defining chapters of American fashion design, from the glamour and liberation of the 1970s and the rise of American sportswear to '90s minimalism and grunge, the global influence of American designers at European houses, and the voices shaping New York fashion today.
Additional exhibition highlights sourced from eBay include archival pieces by Anna Sui, Bob Mackie, Donna Karan, Halston, Isaac Mizrahi, Marc Jacobs, Ralph Lauren, Todd Oldham, Tom Ford, Virgil Abloh and more.
eBay has connected shoppers with incredible fashion since the launch of the marketplace. Today, that access is helping a new generation discover the designers and pieces that shaped fashion history. With an unparalleled selection of pre-loved fashion and trusted services like eBay Authenticity Guarantee, the marketplace gives coveted designer pieces the opportunity to be discovered, collected and worn again.
Endless Runway: The Archive brings that legacy to life, celebrating the enduring influence of American fashion. In addition to special contributions from designers, all pieces featured in the exhibition were sourced from eBay and styled by eBay's Resident Stylist Brie Welch, with proceeds from the eBay Live auction benefiting the CFDA.
WATCH LIVE. SHOP LIVE.
Stream Endless Runway: The Archive on eBay Live on Wednesday, September 9th at 7:30pm ET at www.ebay.com/thearchive
Download the eBay app and set a reminder to join the auction and bid live on select pieces from Endless Runway: The Archive.
Designer archives for auction include:
Calvin Klein Collection Spring/Summer 1996 dress
Diane von Furstenberg Spring/Summer 2006 wrap dress
Jason Wu Fall/Winter 2011 dress
Michael Kors Collection Resort 1990 slip dress with crystal hand embroidery
Proenza Schouler Spring/Summer 2018 PS1 bag
Tommy Hilfiger Fall/Winter 2016 leather dress + cashmere double-breasted coat
Vera Wang Spring/Summer 2024 ballgown
Willy Chavarria Spring/Summer 2025 gown
Auction highlights sourced from eBay:
Anna Sui Fall/Winter 2006 babydoll dress
Bob Mackie vintage beaded silk gown worn by Miley Cyrus on The Voice in 2017
Isaac Mizrahi vintage suede patchwork mini skirt
Marc Jacobs Fall 2001 trompe-l'œil dress worn by Winona Ryder during her shoplifting trial in 2002
Marc Jacobs for Perry Ellis American flag sweater modeled by Julia Roberts
Norma Kamali 1990s shawl collar sleeping bag coat
Ralph Lauren vintage hand painted equestrian wrap skirt
Tom Ford for Gucci Spring/Summer 1996 mini dress modeled by Helena Christensen
Tom Ford for Yves Saint Laurent Spring/Summer 2003 silk skirt suit
Virgil Abloh for Louis Vuitton Fall/Winter 2019 varsity jacket
Ashish Chhabra, VP and General Manager of eBay Live: "eBay has always brought enthusiasts closer to the things they're passionate about, and eBay Live gives us a new way to make those moments even more immersive. With Endless Runway: The Archive, we're opening up this incredible collection to people everywhere, giving them the opportunity to discover the stories behind these iconic pieces, engage with the experts who know them best, bid in real time and own a piece of fashion history."
Steven Kolb, President and CEO of the CFDA: "New York Fashion Week is built on generations of designers who have shaped American fashion, and eBay's Endless Runway: The Archive celebrates that legacy. Through its marketplace and this retrospective, eBay connects more than three decades of rare, vintage and archival fashion with the collectors shaping its future."
Michael Kors, Fashion Designer: "I love the crystal-encrusted slip dress that was worn in my 40th anniversary show by Bella Hadid. It's super glamorous but also streamlined, seasonless and timeless. This dress was first shown for Resort 1990 and has since been worn by everyone from Madonna to Sabrina Carpenter. I think it looks every bit as glamorous 35 years later."
About eBay
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2025, eBay enabled $80 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.
With a booming collectibles business and a push into live shopping, eBay (EBAY +3.59%) is demonstrating the long-sought innovation investors have been asking for.
*Stock prices used were the afternoon prices of Aug. 24, 2026. The video was published on Aug.26, 2026.
Parkev Tatevosian, CFA has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends eBay. The Motley Fool has a disclosure policy. Parkev Tatevosian is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.
The disposition of 2,294 shares on August 15, 2026, was valued at ~$237,000 at $103.14 per share. The transaction reduced the executive's direct equity holdings by 7%.
EP Wealth Advisors LLC acquired a new position in eBay Inc. (NASDAQ:EBAY – Free Report) in the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm acquired 36,349 shares of the e-commerce company’s stock, valued at approximately $4,062,000.
Several other large investors have also modified their holdings of the business. Allworth Financial LP boosted its position in eBay by 62.6% in the 4th quarter. Allworth Financial LP now owns 23,108 shares of the e-commerce company’s stock valued at $2,013,000 after buying an additional 8,899 shares during the period. North Dakota State Investment Board bought a new position in eBay in the 4th quarter worth about $1,809,000. Eurizon Capital SGR S.p.A. purchased a new position in shares of eBay during the fourth quarter worth approximately $9,368,000. Jefferies Financial Group Inc. purchased a new position in shares of eBay during the fourth quarter worth approximately $1,209,000. Finally, United Super Pty Ltd in its capacity as Trustee for the Construction & Building Unions Superannuation Fund raised its stake in shares of eBay by 904.3% during the fourth quarter. United Super Pty Ltd in its capacity as Trustee for the Construction & Building Unions Superannuation Fund now owns 283,215 shares of the e-commerce company’s stock valued at $24,668,000 after acquiring an additional 255,015 shares in the last quarter. Hedge funds and other institutional investors own 87.48% of the company’s stock.
Insider Activity In other news, SVP Jordan Douglas Bradle Sweetnam sold 1,014 shares of eBay stock in a transaction that occurred on Tuesday, August 18th. The shares were sold at an average price of $101.39, for a total value of $102,809.46. Following the transaction, the senior vice president owned 35,546 shares of the company’s stock, valued at $3,604,008.94. The trade was a 2.77% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Jamie Iannone sold 11,110 shares of the business’s stock in a transaction that occurred on Wednesday, August 5th. The stock was sold at an average price of $108.55, for a total transaction of $1,205,990.50. Following the transaction, the chief executive officer owned 253,211 shares of the company’s stock, valued at approximately $27,486,054.05. This trade represents a 4.20% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders have sold 37,126 shares of company stock worth $4,087,886. Corporate insiders own 0.67% of the company’s stock.
eBay Trading Down 0.5% EBAY opened at $104.13 on Friday. The company has a current ratio of 1.02, a quick ratio of 1.02 and a debt-to-equity ratio of 1.10. The firm has a market cap of $46.34 billion, a price-to-earnings ratio of 21.56, a PEG ratio of 2.51 and a beta of 1.37. eBay Inc. has a 12 month low of $78.03 and a 12 month high of $119.31. The stock has a fifty day moving average price of $110.12 and a 200-day moving average price of $102.31. eBay (NASDAQ:EBAY – Get Free Report) last issued its quarterly earnings data on Wednesday, August 5th. The e-commerce company reported $1.60 earnings per share for the quarter, beating analysts’ consensus estimates of $1.50 by $0.10. eBay had a return on equity of 47.88% and a net margin of 18.50%.The company had revenue of $3.13 billion for the quarter, compared to the consensus estimate of $3.01 billion. During the same quarter last year, the company earned $1.37 earnings per share. The firm’s revenue for the quarter was up 14.8% compared to the same quarter last year. eBay has set its Q3 2026 guidance at 1.360-1.420 EPS. As a group, equities research analysts anticipate that eBay Inc. will post 4.87 earnings per share for the current fiscal year.
eBay Announces Dividend The company also recently declared a quarterly dividend, which will be paid on Friday, September 11th. Stockholders of record on Friday, August 28th will be issued a $0.31 dividend. This represents a $1.24 dividend on an annualized basis and a dividend yield of 1.2%. The ex-dividend date is Friday, August 28th. eBay’s dividend payout ratio (DPR) is currently 25.67%.
Analyst Ratings Changes EBAY has been the subject of a number of research reports. BMO Capital Markets set a $145.00 price target on eBay in a report on Thursday, August 6th. BNP Paribas Exane raised their price objective on eBay from $97.00 to $110.00 and gave the stock a “neutral” rating in a report on Tuesday, May 5th. Citigroup lifted their target price on eBay from $127.00 to $130.00 and gave the company a “buy” rating in a research report on Thursday, August 13th. Stifel Nicolaus set a $98.00 target price on eBay in a report on Thursday, April 30th. Finally, Piper Sandler reissued an “overweight” rating and set a $133.00 price target (up from $115.00) on shares of eBay in a research report on Thursday, August 6th. One analyst has rated the stock with a Strong Buy rating, fourteen have assigned a Buy rating, seventeen have assigned a Hold rating and two have given a Sell rating to the company’s stock. Based on data from MarketBeat, the company presently has an average rating of “Hold” and an average target price of $117.24.
Get Our Latest Analysis on EBAY
About eBay (Free Report)
eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.
The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.
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Allworth Financial LP acquired a new position in eBay Inc. (NASDAQ:EBAY – Free Report) in the 2nd quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The fund acquired 15,390 shares of the e-commerce company’s stock, valued at approximately $1,720,000.
A number of other institutional investors have also recently bought and sold shares of the business. North Dakota State Investment Board acquired a new position in eBay during the fourth quarter valued at approximately $1,809,000. Eurizon Capital SGR S.p.A. acquired a new stake in shares of eBay in the 4th quarter valued at $9,368,000. Jefferies Financial Group Inc. bought a new position in shares of eBay in the 4th quarter valued at $1,209,000. United Super Pty Ltd in its capacity as Trustee for the Construction & Building Unions Superannuation Fund increased its stake in shares of eBay by 904.3% in the 4th quarter. United Super Pty Ltd in its capacity as Trustee for the Construction & Building Unions Superannuation Fund now owns 283,215 shares of the e-commerce company’s stock valued at $24,668,000 after purchasing an additional 255,015 shares during the last quarter. Finally, National Pension Service raised its holdings in shares of eBay by 4.0% during the 4th quarter. National Pension Service now owns 1,009,553 shares of the e-commerce company’s stock worth $87,932,000 after buying an additional 38,665 shares in the last quarter. Institutional investors own 87.48% of the company’s stock.
Insider Transactions at eBay In other news, SVP Jordan Douglas Bradle Sweetnam sold 1,014 shares of the firm’s stock in a transaction that occurred on Tuesday, August 18th. The stock was sold at an average price of $101.39, for a total value of $102,809.46. Following the transaction, the senior vice president owned 35,546 shares in the company, valued at $3,604,008.94. This trade represents a 2.77% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Mazen Rawashdeh sold 1,919 shares of eBay stock in a transaction that occurred on Wednesday, June 17th. The shares were sold at an average price of $108.51, for a total value of $208,230.69. Following the transaction, the senior vice president directly owned 32,124 shares in the company, valued at approximately $3,485,775.24. The trade was a 5.64% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 37,126 shares of company stock valued at $4,087,886 over the last ninety days. 0.67% of the stock is currently owned by insiders.
Analyst Upgrades and Downgrades Several research firms recently weighed in on EBAY. Weiss Ratings raised eBay from a “buy (b)” rating to a “buy (b+)” rating in a research note on Tuesday, August 11th. Piper Sandler reiterated an “overweight” rating and set a $133.00 price objective (up from $115.00) on shares of eBay in a research report on Thursday, August 6th. Mizuho set a $110.00 price objective on shares of eBay in a research note on Thursday, August 6th. JPMorgan Chase & Co. raised their target price on shares of eBay from $87.00 to $100.00 and gave the company a “neutral” rating in a research report on Thursday, April 30th. Finally, Wall Street Zen raised shares of eBay from a “hold” rating to a “buy” rating in a research note on Sunday, April 26th. One investment analyst has rated the stock with a Strong Buy rating, fourteen have assigned a Buy rating, seventeen have issued a Hold rating and two have given a Sell rating to the company’s stock. According to data from MarketBeat, the stock currently has a consensus rating of “Hold” and an average price target of $117.24. Get Our Latest Stock Report on eBay
eBay Stock Down 0.5% EBAY stock opened at $104.13 on Friday. The stock’s 50 day simple moving average is $110.12 and its 200 day simple moving average is $102.31. The company has a market cap of $46.34 billion, a P/E ratio of 21.56, a price-to-earnings-growth ratio of 2.53 and a beta of 1.37. The company has a debt-to-equity ratio of 1.10, a quick ratio of 1.02 and a current ratio of 1.02. eBay Inc. has a fifty-two week low of $78.03 and a fifty-two week high of $119.31.
eBay (NASDAQ:EBAY – Get Free Report) last announced its quarterly earnings data on Wednesday, August 5th. The e-commerce company reported $1.60 EPS for the quarter, beating analysts’ consensus estimates of $1.50 by $0.10. eBay had a return on equity of 47.88% and a net margin of 18.50%.The firm had revenue of $3.13 billion during the quarter, compared to analysts’ expectations of $3.01 billion. During the same quarter last year, the firm posted $1.37 earnings per share. The company’s revenue for the quarter was up 14.8% compared to the same quarter last year. eBay has set its Q3 2026 guidance at 1.360-1.420 EPS. On average, research analysts expect that eBay Inc. will post 4.87 earnings per share for the current fiscal year.
eBay Announces Dividend The business also recently declared a quarterly dividend, which will be paid on Friday, September 11th. Shareholders of record on Friday, August 28th will be paid a dividend of $0.31 per share. The ex-dividend date is Friday, August 28th. This represents a $1.24 dividend on an annualized basis and a yield of 1.2%. eBay’s payout ratio is 25.67%.
eBay Company Profile (Free Report)
eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.
The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.
Featured Stories Five stocks we like better than eBay Blueprint for a Boom: SEC Clears the Crypto Runway Ross Stores Just Flipped the Off-Price Retail Story After TJX’s Marmaxx Miss Advance Auto Parts Plunged, But Its Turnaround Is Still Working Is Palo Alto Networks Priced for Perfection Again as AI Security Demand Accelerates? Want to see what other hedge funds are holding EBAY? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for eBay Inc. (NASDAQ:EBAY – Free Report).
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B. Metzler seel. Sohn & Co. AG purchased a new position in shares of eBay Inc. (NASDAQ:EBAY – Free Report) in the 2nd quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor purchased 33,551 shares of the e-commerce company’s stock, valued at approximately $3,749,000.
A number of other hedge funds have also recently added to or reduced their stakes in the company. Vanguard Group Inc. raised its position in eBay by 0.8% during the fourth quarter. Vanguard Group Inc. now owns 57,613,332 shares of the e-commerce company’s stock worth $5,018,121,000 after acquiring an additional 468,833 shares during the last quarter. BlackRock Inc. acquired a new stake in eBay during the second quarter worth approximately $4,406,897,000. Invesco Ltd. grew its holdings in eBay by 8.3% in the 4th quarter. Invesco Ltd. now owns 9,020,923 shares of the e-commerce company’s stock valued at $785,722,000 after buying an additional 692,805 shares during the period. Independent Franchise Partners LLP increased its stake in eBay by 5.2% during the fourth quarter. Independent Franchise Partners LLP now owns 7,748,177 shares of the e-commerce company’s stock worth $674,866,000 after acquiring an additional 384,570 shares during the last quarter. Finally, Dimensional Fund Advisors LP raised its holdings in eBay by 1.7% in the first quarter. Dimensional Fund Advisors LP now owns 4,901,415 shares of the e-commerce company’s stock valued at $446,042,000 after buying an additional 80,450 shares during the period. Institutional investors and hedge funds own 87.48% of the company’s stock.
eBay Stock Down 0.5% Shares of EBAY stock opened at $104.13 on Friday. The stock has a market cap of $46.34 billion, a P/E ratio of 21.56, a price-to-earnings-growth ratio of 2.53 and a beta of 1.37. eBay Inc. has a one year low of $78.03 and a one year high of $119.31. The stock has a fifty day moving average price of $110.12 and a 200 day moving average price of $102.31. The company has a debt-to-equity ratio of 1.10, a current ratio of 1.02 and a quick ratio of 1.02.
eBay (NASDAQ:EBAY – Get Free Report) last issued its earnings results on Wednesday, August 5th. The e-commerce company reported $1.60 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.50 by $0.10. eBay had a return on equity of 47.88% and a net margin of 18.50%.The business had revenue of $3.13 billion during the quarter, compared to analysts’ expectations of $3.01 billion. During the same period in the prior year, the firm posted $1.37 EPS. eBay’s quarterly revenue was up 14.8% compared to the same quarter last year. eBay has set its Q3 2026 guidance at 1.360-1.420 EPS. Analysts predict that eBay Inc. will post 4.87 earnings per share for the current year. eBay Announces Dividend The business also recently announced a quarterly dividend, which will be paid on Friday, September 11th. Shareholders of record on Friday, August 28th will be paid a $0.31 dividend. The ex-dividend date of this dividend is Friday, August 28th. This represents a $1.24 dividend on an annualized basis and a dividend yield of 1.2%. eBay’s payout ratio is currently 25.67%.
Insider Transactions at eBay In other news, CEO Jamie Iannone sold 11,110 shares of the stock in a transaction that occurred on Wednesday, August 5th. The shares were sold at an average price of $108.55, for a total transaction of $1,205,990.50. Following the sale, the chief executive officer directly owned 253,211 shares of the company’s stock, valued at $27,486,054.05. This represents a 4.20% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Jordan Douglas Bradle Sweetnam sold 1,014 shares of the business’s stock in a transaction on Tuesday, August 18th. The stock was sold at an average price of $101.39, for a total value of $102,809.46. Following the sale, the senior vice president owned 35,546 shares of the company’s stock, valued at approximately $3,604,008.94. The trade was a 2.77% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders have sold 37,126 shares of company stock worth $4,087,886. Corporate insiders own 0.67% of the company’s stock.
Analyst Ratings Changes EBAY has been the topic of several research reports. Wells Fargo & Company lowered shares of eBay from an “equal weight” rating to an “underweight” rating and dropped their price objective for the stock from $105.00 to $92.00 in a research note on Monday, August 3rd. Argus raised eBay from a “hold” rating to a “buy” rating and set a $133.00 target price on the stock in a report on Friday, August 7th. Jefferies Financial Group set a $145.00 price target on eBay in a research report on Thursday, August 6th. Daiwa Securities Group boosted their price objective on eBay from $90.00 to $114.00 in a research note on Monday, May 11th. Finally, Rosenblatt Securities initiated coverage on eBay in a research note on Thursday. They set a “buy” rating and a $120.00 target price for the company. One research analyst has rated the stock with a Strong Buy rating, fourteen have issued a Buy rating, seventeen have assigned a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat, eBay currently has an average rating of “Hold” and an average target price of $117.24.
Get Our Latest Analysis on EBAY
eBay Profile (Free Report)
eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.
The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.
Further Reading Five stocks we like better than eBay Blueprint for a Boom: SEC Clears the Crypto Runway Ross Stores Just Flipped the Off-Price Retail Story After TJX’s Marmaxx Miss Advance Auto Parts Plunged, But Its Turnaround Is Still Working Is Palo Alto Networks Priced for Perfection Again as AI Security Demand Accelerates? Want to see what other hedge funds are holding EBAY? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for eBay Inc. (NASDAQ:EBAY – Free Report).
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Samantha Wellington, Chief Legal Officer, reported the disposition of 970 shares of eBay Inc. (EBAY -0.46%) on August 15, 2026 per a recent SEC Form 4 filing.
Transaction summaryMetricValueShares sold970Transaction value$100,046Post-transaction shares (directly held)16,148Post-transaction value$1.63 millionTransaction value based on SEC Form 4 weighted average sale price ($103.14).
Key questionsWhat was the primary driver behind this share disposition?
The transaction was non-discretionary and used to cover tax obligations following the vesting of restricted stock units (RSUs) on August 15, 2026, which does not reflect the insider's discretionary view on the stock.What remains of the insider's equity stake in the company?
Samantha Wellington retains a direct position of 16,148 shares and also holds 16,518 derivative securities in the form of restricted stock units, which are subject to future vesting.How has the stock performed leading up to this filing?
Shares of eBay were priced at $100.94 as of the August 17, 2026 market close, representing a slight discount to the weighted-average execution price of $103.14 seen in this transaction.Company OverviewMetricValueShare Price (as of market close 2026-08-17)$100.94Market Capitalization$44.8 billionRevenue (TTM)$12.0 billionNet Income (TTM)$2.2 billionCompany SnapshoteBay operates a global e-commerce marketplace that enables buyers and sellers to transact across a diverse array of goods through its flagship website ebay.com and dedicated mobile applications.The company generates revenue through transaction fees, listing fees, and ancillary services provided to sellers on its platform, leveraging a two-sided marketplace business model that scales with transaction volume.eBay serves a broad base of individual consumers and small-to-medium-sized businesses seeking to buy and sell merchandise across multiple channels including online, mobile, and traditional commerce avenues.eBay Inc. operates one of the world's largest e-commerce marketplaces, facilitating billions of dollars in gross merchandise volume annually across its global platform.
The company maintains a competitive advantage through its established seller base, brand recognition, and integrated payment and logistics infrastructure. With approximately 12,300 employees and headquarters in San Jose, eBay continues to optimize its marketplace ecosystem to capture value from the secular shift toward digital commerce.
What this transaction means for investorseBay Chief Legal Officer Samantha Wellington's Aug. 15 sale of company stock is not a red flag for investors. It was a non-discretionary disposition executed to fulfill tax withholding requirements related to the vesting of RSUs.
An RSU is a form of employee compensation where a company promises to give an employee shares of stock at a future date. When that vesting date arrives, as was the case here, a "sell to cover" transaction occurs to pay for the related taxes.
Wellington also maintains a sizable equity stake in eBay. Her direct holdings totaled 16,148 shares and she has another 16,518 RSUs, ensuring continued alignment with shareholder interests.
eBay stock has risen in 2026 thanks to strong business performance. In the second quarter, the company delivered excellent 15% year-over-year sales growth to $3.1 billion. It also rewarded shareholders with $310 million in share repurchases and $138 million in dividend payments during Q2.
Robert Izquierdo has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends eBay. The Motley Fool has a disclosure policy.
BlackRock Inc. purchased a new stake in shares of eBay Inc. (NASDAQ:EBAY – Free Report) during the 2nd quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The firm purchased 39,435,323 shares of the e-commerce company’s stock, valued at approximately $4,406,897,000. BlackRock Inc. owned 8.88% of eBay as of its most recent filing with the Securities & Exchange Commission.
A number of other hedge funds and other institutional investors have also recently made changes to their positions in EBAY. Spire Wealth Management grew its holdings in eBay by 29.7% in the 2nd quarter. Spire Wealth Management now owns 489 shares of the e-commerce company’s stock valued at $55,000 after buying an additional 112 shares in the last quarter. B. Riley Wealth Advisors Inc. boosted its position in eBay by 4.6% in the 2nd quarter. B. Riley Wealth Advisors Inc. now owns 2,818 shares of the e-commerce company’s stock valued at $312,000 after buying an additional 125 shares during the period. Capital Asset Advisory Services LLC grew its stake in eBay by 3.3% during the 1st quarter. Capital Asset Advisory Services LLC now owns 4,035 shares of the e-commerce company’s stock worth $367,000 after purchasing an additional 129 shares in the last quarter. Harfst & Associates Inc. grew its position in shares of eBay by 0.6% during the fourth quarter. Harfst & Associates Inc. now owns 22,461 shares of the e-commerce company’s stock worth $1,956,000 after buying an additional 131 shares in the last quarter. Finally, Commerce Bank increased its position in shares of eBay by 0.5% in the 4th quarter. Commerce Bank now owns 28,313 shares of the e-commerce company’s stock valued at $2,466,000 after purchasing an additional 132 shares during the last quarter. Hedge funds and other institutional investors own 87.48% of the company’s stock.
Insider Activity at eBay In other eBay news, CEO Jamie Iannone sold 11,110 shares of eBay stock in a transaction on Thursday, June 4th. The shares were sold at an average price of $109.59, for a total transaction of $1,217,544.90. Following the completion of the sale, the chief executive officer owned 280,204 shares of the company’s stock, valued at $30,707,556.36. This trade represents a 3.81% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Mazen Rawashdeh sold 50,000 shares of the stock in a transaction that occurred on Friday, May 22nd. The stock was sold at an average price of $117.04, for a total value of $5,852,000.00. Following the completion of the transaction, the senior vice president owned 29,217 shares in the company, valued at $3,419,557.68. This represents a 63.12% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders have sold 86,112 shares of company stock valued at $9,837,076. Company insiders own 0.67% of the company’s stock.
Wall Street Analysts Forecast Growth Several analysts have recently weighed in on the company. Cantor Fitzgerald reduced their target price on eBay from $110.00 to $106.00 and set a “neutral” rating for the company in a report on Thursday, August 6th. Arete Research lowered their target price on shares of eBay from $113.00 to $111.00 and set a “neutral” rating on the stock in a report on Tuesday, May 26th. Wedbush reaffirmed an “outperform” rating and set a $135.00 price objective on shares of eBay in a report on Thursday, August 6th. UBS Group increased their target price on shares of eBay from $107.00 to $120.00 and gave the company a “neutral” rating in a report on Tuesday, August 11th. Finally, TD Cowen lifted their price target on eBay from $87.00 to $88.00 and gave the stock a “hold” rating in a research note on Friday, May 1st. Fourteen investment analysts have rated the stock with a Buy rating, seventeen have given a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat.com, eBay has a consensus rating of “Hold” and an average price target of $117.09. View Our Latest Research Report on eBay
eBay Stock Performance eBay stock opened at $102.27 on Wednesday. The company has a debt-to-equity ratio of 1.10, a current ratio of 1.02 and a quick ratio of 1.02. eBay Inc. has a 12-month low of $78.03 and a 12-month high of $119.31. The firm’s fifty day moving average price is $110.39 and its 200 day moving average price is $102.15. The company has a market capitalization of $45.51 billion, a price-to-earnings ratio of 21.17, a price-to-earnings-growth ratio of 2.49 and a beta of 1.37.
eBay (NASDAQ:EBAY – Get Free Report) last issued its quarterly earnings results on Wednesday, August 5th. The e-commerce company reported $1.60 earnings per share for the quarter, beating analysts’ consensus estimates of $1.50 by $0.10. The business had revenue of $3.13 billion during the quarter, compared to the consensus estimate of $3.01 billion. eBay had a return on equity of 47.88% and a net margin of 18.50%.The business’s quarterly revenue was up 14.8% on a year-over-year basis. During the same period in the previous year, the business earned $1.37 EPS. eBay has set its Q3 2026 guidance at 1.360-1.420 EPS. On average, research analysts forecast that eBay Inc. will post 4.87 EPS for the current fiscal year.
eBay Dividend Announcement The company also recently disclosed a quarterly dividend, which will be paid on Friday, September 11th. Shareholders of record on Friday, August 28th will be given a dividend of $0.31 per share. This represents a $1.24 annualized dividend and a yield of 1.2%. The ex-dividend date is Friday, August 28th. eBay’s payout ratio is presently 25.67%.
eBay Company Profile (Free Report)
eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.
The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.
Further Reading Five stocks we like better than eBay The AI Boom Is Turning This Cable Maker Into a Stock to Watch A Star Investor Just Trimmed Amazon—Here’s What It means Wendy’s Deal Buzz May Give Fast-Food Investors a New Reason to Look Home Depot Analysts See a Path to $375 and Beyond Want to see what other hedge funds are holding EBAY? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for eBay Inc. (NASDAQ:EBAY – Free Report).
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Focus Partners Advisor Solutions LLC acquired a new stake in shares of eBay Inc. (NASDAQ: EBAY) during the second quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor acquired 8,621 shares of the e-commerce company's stock, valued at approximately $963,000. Several
Empowered Funds LLC lessened its stake in shares of eBay Inc. (NASDAQ: EBAY) by 13.4% in the first quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 92,323 shares of the e-commerce company's stock after selling 14,307 shares during the period.
Pokémon cards, vinyl toys, and sports jerseys are some of the hot collectibles that have taken the internet by storm in recent years. Some people spend thousands of dollars on collectible items, while others watch from the sidelines, wondering how much money their old stuff could sell for.
eBay (EBAY +2.22%) has carved a large slice of the collectibles market for itself and looks poised to build on its position. A focus on collectibles is one reason eBay stock has outperformed the S&P 500 and the Nasdaq Composite year to date, a trend that may continue for the rest of 2026.
Image source: Getty Images.
Collectibles are driving eBay Live momentum
The international expansion of eBay Live is relatively new, but it has already translated into higher user engagement and rising sales. eBay Live is a livestreaming component of eBay that helps people find quality products, and sales of collectibles were a major growth driver.
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eBay touted its "unique inventory of curated collectibles and memorabilia" when explaining how eBay Live impacted its business, with events like the World Cup attracting more shoppers. The livestreaming platform's gross merchandise volume grew eightfold year over year across its seven markets.
The end result for the second quarter was 15% year-over-year revenue growth. eBay also generated $552 million in net profit, a 51% increase. Collectibles are playing a role that should expand in future years. Grand View Research projects a 6.9% compound annual growth rate for the collectibles market through 2033.
The e-commerce company doesn't tell investors what fraction of its sales on its platform come from collectibles. However, collectibles are a part of eBay's "focus categories" segment, which exceeded 40% of gross merchandise volume for the first time in Q2. eBay cited "strength across collectibles, eBay Motors, Fashion, and Refurbished Goods" in that quarter's earnings presentation.
Empowering sellers to make smarter decisions with their rare items
Not only does eBay have a lead in the collectibles market, but it's also adding multiple features to preserve its advantage. Its authenticity guarantee was expanded to U.K. trading cards valued at above 500 British pounds. That move, along with the decision to broaden eligibility for its PSA grading option for U.S. trading cards, helps keep fake collectibles off the platform and boosts buyers' trust.
The company also introduced card ladder indexes that help sellers determine the fair value for specific players, characters, sports, and collectible card game genres over time. These tools can help sellers understand the optimal prices for what they own, preventing them from leaving money on the table. And the more that sellers can sell their collectibles for, the more that eBay collects in fees.
eBay also has a collectible segment called Goldin that has become the go-to space for record-setting sales. A Michael Jordan card sold for $4.3 million on the platform, and Wayne Gretzky's Stanley Cup-winning jersey sold for $2.8 million. Such high-figure transactions will make Goldin more attractive to collectors who want to sell high-end products.
The decision to lean into the collectibles market has been quite lucrative for eBay, and will continue to provide a multiyear tailwind that should benefit shareholders.
eBay Inc (NASDAQ:EBAY) was last seen up 1% to trade at $103.29, bouncing off last session's three-month lows thanks to a price-target hike from Citigroup to $130 from $127.
Ardsley Advisory Partners LP grew its position in eBay Inc. (NASDAQ:EBAY – Free Report) by 43.1% in the 2nd quarter, according to its most recent disclosure with the Securities and Exchange Commission. The firm owned 201,000 shares of the e-commerce company’s stock after acquiring an additional 60,500 shares during the quarter. eBay comprises approximately 2.3% of Ardsley Advisory Partners LP’s portfolio, making the stock its 6th biggest position. Ardsley Advisory Partners LP’s holdings in eBay were worth $22,262,000 at the end of the most recent quarter.
A number of other hedge funds have also modified their holdings of the business. Cedar Mountain Advisors LLC lifted its position in eBay by 128.9% during the 1st quarter. Cedar Mountain Advisors LLC now owns 277 shares of the e-commerce company’s stock worth $25,000 after acquiring an additional 156 shares during the period. High Point Wealth Management LLC purchased a new position in shares of eBay in the 4th quarter valued at approximately $26,000. Abound Financial LLC acquired a new position in shares of eBay in the fourth quarter valued at approximately $26,000. Cassaday & Co Wealth Management LLC acquired a new position in shares of eBay in the first quarter valued at approximately $26,000. Finally, Jessup Wealth Management Inc purchased a new stake in shares of eBay during the fourth quarter worth approximately $27,000. 87.48% of the stock is currently owned by hedge funds and other institutional investors.
Analysts Set New Price Targets Several brokerages recently weighed in on EBAY. Robert W. Baird set a $126.00 price target on eBay in a report on Thursday, August 6th. BNP Paribas Exane upped their price objective on shares of eBay from $97.00 to $110.00 and gave the stock a “neutral” rating in a research report on Tuesday, May 5th. Rothschild & Co Redburn upped their price objective on shares of eBay from $100.00 to $115.00 and gave the stock a “neutral” rating in a research report on Wednesday, May 13th. Stifel Nicolaus set a $98.00 target price on shares of eBay in a report on Thursday, April 30th. Finally, Citigroup reiterated an “outperform” rating on shares of eBay in a research note on Tuesday, July 14th. Fourteen research analysts have rated the stock with a Buy rating, seventeen have assigned a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat.com, the company presently has a consensus rating of “Hold” and an average price target of $117.00.
View Our Latest Research Report on eBay
eBay Price Performance eBay stock opened at $102.31 on Thursday. The company has a market cap of $45.53 billion, a P/E ratio of 21.18, a price-to-earnings-growth ratio of 2.55 and a beta of 1.37. eBay Inc. has a one year low of $78.03 and a one year high of $119.31. The business has a fifty day moving average of $110.88 and a two-hundred day moving average of $101.92. The company has a debt-to-equity ratio of 1.10, a quick ratio of 1.02 and a current ratio of 1.02.
eBay (NASDAQ:EBAY – Get Free Report) last posted its quarterly earnings results on Wednesday, August 5th. The e-commerce company reported $1.60 earnings per share for the quarter, topping analysts’ consensus estimates of $1.50 by $0.10. eBay had a net margin of 18.50% and a return on equity of 47.88%. The business had revenue of $3.13 billion for the quarter, compared to analysts’ expectations of $3.01 billion. During the same period in the prior year, the company posted $1.37 EPS. The business’s revenue for the quarter was up 14.8% on a year-over-year basis. eBay has set its Q3 2026 guidance at 1.360-1.420 EPS. As a group, analysts predict that eBay Inc. will post 4.89 earnings per share for the current fiscal year.
eBay Announces Dividend The business also recently announced a quarterly dividend, which will be paid on Friday, September 11th. Shareholders of record on Friday, August 28th will be issued a $0.31 dividend. The ex-dividend date of this dividend is Friday, August 28th. This represents a $1.24 dividend on an annualized basis and a yield of 1.2%. eBay’s dividend payout ratio (DPR) is 25.67%.
Insider Activity In other news, SVP Mazen Rawashdeh sold 1,919 shares of the business’s stock in a transaction that occurred on Wednesday, June 17th. The stock was sold at an average price of $108.51, for a total transaction of $208,230.69. Following the sale, the senior vice president owned 32,124 shares of the company’s stock, valued at $3,485,775.24. The trade was a 5.64% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Jamie Iannone sold 11,110 shares of the company’s stock in a transaction that occurred on Wednesday, August 5th. The stock was sold at an average price of $108.55, for a total value of $1,205,990.50. Following the completion of the sale, the chief executive officer owned 253,211 shares in the company, valued at approximately $27,486,054.05. This represents a 4.20% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders sold 87,122 shares of company stock worth $9,953,842. Company insiders own 0.67% of the company’s stock.
eBay Company Profile (Free Report)
eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.
The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.
Featured Articles Five stocks we like better than eBay GE Vernova’s AI Power Boom Faces a Profit Test Cardinal Health Earnings: Can Perfection Get Priced In Twice? Nebius’ Q2 Beat Shows the AI Bottleneck Is Capacity, Not Demand Legacy Jet Builders Stall While Embraer Accelerates to New Highs Want to see what other hedge funds are holding EBAY? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for eBay Inc. (NASDAQ:EBAY – Free Report).
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Jamie Iannone, President and Chief Executive Officer of eBay Inc. (EBAY +1.67%), sold 22,220 shares of common stock at $109.03 per share on August 05 and August 06, 2026, according to a recent SEC Form 4 filing.
Transaction summaryMetricValueTransaction value$2.4 millionShares sold22,220Post-transaction shares (total)460,158Post-transaction shares (directly held)242,101Post-transaction shares (indirectly held)218,057Post-transaction value$50.68 millionTransaction value based on SEC Form 4 weighted average sale price ($109.03); post-transaction value based on August 06, 2026 market close ($110.14).
Key questionsWhat was the primary driver for this transaction?
The sale was conducted pursuant to a Rule 10b5-1 trading plan adopted by Jamie Iannone on November 20, 2025. These plans allow insiders to establish pre-determined schedules for selling stock to satisfy liquidity needs while avoiding concerns of executing trades due to non-public information.How does this sale affect the insider's total equity exposure?
Following the sale of 22,220 shares, Jamie Iannone retains a significant position of 460,158 total shares. This includes 242,101 shares held directly and an additional 218,057 shares held through various grantor retained annuity trusts (GRATs), representing a total market value of $50.68 million as of the August 06, 2026 market close.What is the recent performance context for the company's shares?
As of the August 06, 2026 market close, eBay shares have realized a one-year return of 19%. The company, which manages an e-commerce ecosystem including its flagship digital platforms and mobile applications, currently carries a market cap of $48.9 billion.Company OverviewMetricValueShare Price (as of market close 2026-08-06)$110.14Market Capitalization$48.9 billionRevenue (TTM)$12.0 billionNet Income (TTM)$2.2 billionCompany SnapshoteBay operates a global e-commerce marketplace that generates revenue through transaction fees, advertising services, and ancillary offerings across its flagship ebay.com platform and mobile applications, enabling buyers and sellers to transact across diverse product categories.The company operates a commission-based business model whereby it facilitates peer-to-peer and business-to-consumer transactions, capturing value through take rates on completed sales, premium seller services, and advertising placements within its ecosystem.eBay serves a broad customer base encompassing individual consumers, small and medium-sized enterprises, and established retailers who utilize the platform to buy, sell, and discover merchandise across multiple channels including online and mobile avenues.eBay Inc. maintains a substantial global e-commerce presence with a market cap of $48.9 billion, positioning it as a significant player in the specialty retail sector. The company's diversified marketplace ecosystem and multi-channel transaction infrastructure provide competitive advantages in facilitating commerce across geographies and customer segments.
With 12,300 employees and a demonstrated ability to generate $2.2 billion in trailing 12-month net income, eBay maintains operational leverage and profitability within the highly competitive digital commerce landscape.
What this transaction means for investorsCEO Jamie Iannone’s Aug. 5 and Aug. 6 sale of eBay stock for a weighted average price of $109.03 occurred after shares surged from a 52-week low of $78.03 in February. Even so, the transaction was a non-discretionary disposition executed as part of a Rule 10b5-1 trading plan. It does not reflect a change in the CEO’s stock outlook or investment thesis.
Moreover, Iannone retained 242,101 directly-held shares and 218,057 indirectly-held shares in a number of GRATs. This is a sizable equity stake ensuring continued alignment with shareholder interests.
eBay shares are up because of the company’s strong business performance. In the second quarter, it posted 15% year-over-year growth in revenue to $3.1 billion. Its Q2 diluted earnings per share also increased to $1.60 from $1.36 in the previous year. The e-commerce giant raised its full-year sales guidance as well, after it acquired popular fashion marketplace Depop from Etsy.
Robert Izquierdo has positions in Etsy. The Motley Fool has positions in and recommends Etsy and eBay. The Motley Fool has a disclosure policy.
eBay Inc. (NASDAQ:EBAY – Get Free Report) CEO Jamie Iannone sold 11,110 shares of the firm’s stock in a transaction on Wednesday, August 5th. The stock was sold at an average price of $108.55, for a total value of $1,205,990.50. Following the sale, the chief executive officer directly owned 253,211 shares of the company’s stock, valued at approximately $27,486,054.05. This represents a 4.20% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.
Jamie Iannone also recently made the following trade(s):
On Monday, July 6th, Jamie Iannone sold 11,110 shares of eBay stock. The stock was sold at an average price of $113.33, for a total value of $1,259,096.30. On Thursday, June 4th, Jamie Iannone sold 11,110 shares of eBay stock. The shares were sold at an average price of $109.59, for a total value of $1,217,544.90. eBay Stock Performance NASDAQ:EBAY opened at $111.98 on Monday. The company has a quick ratio of 1.02, a current ratio of 1.02 and a debt-to-equity ratio of 1.10. eBay Inc. has a 1-year low of $78.03 and a 1-year high of $119.31. The firm has a market capitalization of $49.72 billion, a price-to-earnings ratio of 23.18, a price-to-earnings-growth ratio of 2.69 and a beta of 1.37. The stock has a fifty day simple moving average of $111.12 and a 200 day simple moving average of $101.65.
eBay (NASDAQ:EBAY – Get Free Report) last posted its quarterly earnings data on Wednesday, August 5th. The e-commerce company reported $1.60 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.50 by $0.10. eBay had a return on equity of 47.88% and a net margin of 18.50%.The firm had revenue of $3.13 billion for the quarter, compared to the consensus estimate of $3.01 billion. During the same quarter in the previous year, the company earned $1.37 EPS. The business’s revenue for the quarter was up 14.8% compared to the same quarter last year. eBay has set its Q3 2026 guidance at 1.360-1.420 EPS. Sell-side analysts forecast that eBay Inc. will post 4.89 earnings per share for the current year.
eBay Dividend Announcement The company also recently declared a quarterly dividend, which will be paid on Friday, September 11th. Stockholders of record on Friday, August 28th will be issued a dividend of $0.31 per share. The ex-dividend date is Friday, August 28th. This represents a $1.24 dividend on an annualized basis and a dividend yield of 1.1%. eBay’s payout ratio is currently 25.67%.
Analysts Set New Price Targets EBAY has been the topic of several research analyst reports. Evercore set a $96.00 price objective on shares of eBay in a research report on Thursday, April 30th. Morgan Stanley restated an “overweight” rating and issued a $127.00 target price on shares of eBay in a report on Thursday. UBS Group lifted their price target on eBay from $96.00 to $110.00 and gave the company a “neutral” rating in a report on Tuesday, April 28th. Stifel Nicolaus set a $98.00 price target on eBay in a research report on Thursday, April 30th. Finally, Wall Street Zen raised eBay from a “hold” rating to a “buy” rating in a research report on Sunday, April 26th. Fourteen analysts have rated the stock with a Buy rating, seventeen have given a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat.com, the stock has an average rating of “Hold” and an average target price of $116.69.
View Our Latest Research Report on eBay
Institutional Investors Weigh In On eBay Hedge funds and other institutional investors have recently added to or reduced their stakes in the stock. BlackRock Inc. bought a new stake in eBay in the second quarter worth $4,406,897,000. Bank of New York Mellon Corp bought a new position in eBay during the second quarter valued at about $282,479,000. Altshuler Shaham Ltd raised its holdings in eBay by 4,452,655.3% during the fourth quarter. Altshuler Shaham Ltd now owns 2,092,795 shares of the e-commerce company’s stock valued at $182,282,000 after buying an additional 2,092,748 shares in the last quarter. Deutsche Bank AG acquired a new stake in shares of eBay in the second quarter worth about $222,680,000. Finally, Alyeska Investment Group L.P. lifted its position in shares of eBay by 214.6% in the fourth quarter. Alyeska Investment Group L.P. now owns 1,858,383 shares of the e-commerce company’s stock worth $161,865,000 after buying an additional 1,267,601 shares during the last quarter. Hedge funds and other institutional investors own 87.48% of the company’s stock.
eBay News Roundup Here are the key news stories impacting eBay this week:
Positive Sentiment: Strong Q2 results and raised outlook: eBay reported adjusted earnings of $1.60 per share and revenue of $3.13 billion, exceeding Wall Street expectations. Gross merchandise volume rose 15% to $22.4 billion, while advertising, luxury, collectibles and refurbished goods contributed to growth. Management raised its 2026 GMV growth forecast to 11.5%-12.5% and provided third-quarter guidance that was generally above revenue expectations. eBay Q2 Earnings Beat Estimates on Higher GMV and Ad Growth Positive Sentiment: More bullish analyst coverage: Argus upgraded EBAY from Hold to Buy with a $133 price target. Needham raised its target to $135 and maintained a Buy rating, while Wedbush reiterated Outperform with a $135 target. These targets imply meaningful potential upside and reflect improved confidence in eBay’s growth trajectory. Argus Upgrades eBay to Buy Positive Sentiment: Growth initiatives remain active: eBay is expanding live shopping to compete with Whatnot and TikTok Shop and is using AI tools to improve shopping and seller experiences. The company also declared a quarterly dividend of $0.31 per share, providing continued shareholder returns. Neutral Sentiment: Mixed analyst reaction: Truist raised its price target to $115 but retained Hold, while UBS kept a Hold rating with a $107 target. Cantor Fitzgerald lowered its target to $106 and Citizens JMP downgraded eBay to Market Perform, citing limited valuation upside and execution risks. Negative Sentiment: Margin and competitive risks: Analysts noted that the integration of Depop could pressure margins, while fashion brands are increasingly seeking to capture more of the resale-market economics. These issues could limit the benefit of eBay’s strong top-line momentum. Neutral Sentiment: CEO stock sale: CEO Jamie Iannone sold 11,110 shares for approximately $1.21 million. The transaction occurred under a pre-arranged Rule 10b5-1 trading plan, reducing concern that it reflects a new negative view of eBay’s prospects. SEC insider trading filing About eBay (Get Free Report)
eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.
The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.
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Shares of eBay (NASDAQ:EBAY | EBAY Price Prediction) currently trade at $110.14, while BMO Capital Markets carries a Street-high price target of $145. That gap implies roughly 32% upside if the bull case plays out.
eBay runs one of the largest online marketplaces in the world, with brands including eBay, Depop, Goldin, and Tise. Wall Street has circled the name as the marketplace executes a turnaround focused on collectibles, refurbished electronics, luxury, and auto parts. The latest quarter showed GMV of $22.4 billion and revenue growth of 14.8% year over year.
The dislocation matters because the average Wall Street target of $110.29 sits essentially at the current quote. BMO stands alone as the outlier bull, and shares have slipped even as fundamentals accelerated.
Why the Stock Slipped After a Strong Quarter Guidance did the damage. eBay guided Q3 adjusted EPS to $1.36 to $1.42, down sequentially from the $1.60 delivered in Q2. Traders read that as management flagging pressure from the Depop acquisition, including integration costs and higher marketing spend for the Gen Z fashion resale platform.
Wells Fargo downgraded eBay to Underweight and cut its target to $92 from $105, citing concerns that Depop could weigh on fiscal 2027 earnings. Shares fell 3.98% over the past month, underperforming the broader market.
The reaction was mild by eBay standards. Shares still sit within reach of the 52-week high of $118.98, suggesting a post-guidance wobble.
BMO’s Bull Case: Focus Categories, Live Commerce, and AI BMO’s Brian Pitz raised his target to $145 from $130 after Q2. His thesis rests on three pillars: Focus Categories now account for over 40% of total GMV and are accelerating; recommerce and live-commerce integrations drive deeper engagement with high-value enthusiast buyers; and generative AI merchant tools pull operating leverage through faster listings, image enhancement, and sharper ad targeting.
The rest of the Street is far less constructive. Consensus ratings currently sit at:
5 Strong Buy 6 Buy 18 Hold 2 Sell Analyst posture leans cautious. Recent revisions have been mixed: BMO raised, Wells Fargo cut, and Citigroup carries a $127 Buy from earlier in the year. The median view essentially matches the current price. BMO provides the optionality.
How Etsy, Amazon, and MercadoLibre Stack Up The peer group has diverged. eBay is the laggard while other marketplaces have rallied or held ground.
Etsy (NASDAQ:ETSY) trades at $82.26 against a consensus target of $77.38, implying roughly 6% downside. Ratings skew Hold at 3 Strong Buy, 6 Buy, 19 Hold, and 1 Sell, and revisions turned defensive after the company announced a 12% workforce cut. Etsy has gained 48.38% year to date, but Wall Street sees no room left.
Amazon (NASDAQ:AMZN) trades near $272.26 with an average target of $323.29, or about 19% upside. Ratings tilt overwhelmingly bullish at 16 Strong Buy, 43 Buy, and 3 Hold, and recent revisions skewed higher. The implied upside sits well below BMO’s read on eBay.
MercadoLibre (NASDAQ:MELI) sits at $1,830 with a target of $2,214.88, roughly 21% upside. Analysts are bullish at 5 Strong Buy, 15 Buy, and 4 Hold, though the stock has slid 21% over the past year on FX and macro pressure across Latin America.
BMO’s 32% implied upside on eBay is the largest single-analyst call posted on any of these marketplace names. That either reflects a real dislocation or a lonely bet on Depop integration risk.
What the Data Says Right Now eBay trades at $110.14 against a consensus target of $110.29, essentially flat, while BMO’s bull call at $145 implies roughly 32% upside. Coverage totals 31 analysts, weighted toward Hold.
Shares are down 3.98% over the past month and 2.98% over the past week. Year to date, eBay is up 27.24%, more than double the S&P 500’s gain.
Valuation looks reasonable. eBay carries a trailing P/E of 26 and a forward multiple of 18, with operating income growing 39.67% year over year and free cash flow up 173.92%. Management returned $310 million in Q2 buybacks with roughly $2.0 billion still authorized.
The Case For and Against The bull thesis works if Focus Categories and AI seller tools absorb Depop’s near-term drag. The path to BMO’s $145 runs through continued double-digit GMV growth, expanding ad revenue toward the current $596 million quarterly run rate, and further margin gains from AI listings. Q3 results and Depop cohort retention will test the re-rating case.
The bear thesis holds if Depop becomes a distraction just as management started delivering. Wells Fargo’s $92 target reflects that worry. Rising marketing spend, a lower Q3 EPS bar, insider selling, and cross-border trade policy risk all support a wait-and-see stance.
Consensus sits at the price, so the median view is fair value with option value tied to execution. At a forward P/E near 18, capital return intact, and BMO’s 32% upside if the flywheel keeps turning, the risk/reward tilts modestly in the bulls’ favor.
Contact [email protected] for any questions or corrections.
For the quarter ended June 2026, eBay (EBAY - Free Report) reported revenue of $3.13 billion, up 14.8% over the same period last year. EPS came in at $1.60, compared to $1.37 in the year-ago quarter.
The reported revenue compares to the Zacks Consensus Estimate of $3.02 billion, representing a surprise of +3.85%. The company delivered an EPS surprise of +5.96%, with the consensus EPS estimate being $1.51.
While investors closely watch year-over-year changes in headline numbers -- revenue and earnings -- and how they compare to Wall Street expectations to determine their next course of action, some key metrics always provide a better insight into a company's underlying performance.
Since these metrics play a crucial role in driving the top- and bottom-line numbers, comparing them with the year-ago numbers and what analysts estimated about them helps investors better project a stock's price performance.
Here is how eBay performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts:
Active Buyers: 136 million versus the five-analyst average estimate of 136.47 million.Gross Merchandise Volume - Total: $22.4 billion compared to the $21.57 billion average estimate based on five analysts.Gross Merchandise Volume - International: $10.71 billion versus the five-analyst average estimate of $10.53 billion.Gross Merchandise Volume - U.S.: $11.69 billion versus $11.04 billion estimated by five analysts on average.Take rate: 14% versus the four-analyst average estimate of 13.8%.Net revenues- Advertising: $596 million versus $582.79 million estimated by five analysts on average.Net revenues- Marketplace: $2.54 billion versus the three-analyst average estimate of $2.44 billion.View all Key Company Metrics for eBay here>>>
Shares of eBay have returned -6.1% over the past month versus the Zacks S&P 500 composite's +2.3% change. The stock currently has a Zacks Rank #3 (Hold), indicating that it could perform in line with the broader market in the near term.
SummaryeBay Inc. delivered solid earnings and revenue beats, but weak forward profit guidance tempers enthusiasm and supports my Hold rating.Current valuation appears stretched, requiring 17% annual FCF growth to justify the price; a pullback would make EBAY more attractive.Focus categories—collectibles, automobiles, clothing—and C2C sales are outperforming, with GMV in these segments up 26% and 20% YOY, respectively.Recommerce and AI-driven listing technology are driving platform engagement, positioning EBAY well for inflationary and used-goods tailwinds. JHVEPhoto/iStock Editorial via Getty Images
Following a solid earnings report, eBay Inc. (EBAY) initially ticked upward, but while I spent a fair bit of time as an EBAY bull, I’m stuck at Hold owing to a high valuation. There’s a
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Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.
eBay Inc. offers a win-win setup: strong execution or a potential premium buyout from Ryan Cohen at $125/share. Q2 results highlight robust 14% GMV growth, focus category strength, and a substantial upward revision to full-year guidance. EBAY's product initiatives, like eBay Live and authenticity guarantees, are driving differentiation and international momentum.
As eBay tries to keep up with competitors like Whatnot and TikTok Shop, the online marketplace is making a bigger push into live shopping after seeing record results.
During its second-quarter earnings call on Wednesday, the company noted that eBay Live’s gross merchandise volume (GMV) jumped about eight times year-over-year across seven markets, along with increases in viewers, watch time, and items sold. It plans to expand eBay Live to more international markets in the coming weeks and months.
“These results reinforce our confidence that Live can deepen engagement, broaden discovery, and increase velocity across the broader eBay marketplace,” CEO Jamie Iannone told investors.
However, it’s important to note that eBay didn’t share the exact GMV number, making it difficult to assess how significant the growth is.
That said, eBay clearly sees Live as a key growth area, and the feedback from sellers and buyers looks promising. eBay reports that over 90% of sellers who stream regularly have seen their GMV grow, and those who use Live sell about three times more than those who don’t.
Buyers are also spending more. First-time shoppers in the collectibles category are dropping around 70% more than their non-Live shopping counterparts.
eBay launched Live as invite-only in the U.S. in 2022, then expanded internationally, starting with a beta in the U.K. in 2024, and it has since rolled it out in countries like Germany, Australia, France, Italy, and Canada.
Last month, the company moved past its invite-only model and now offers self-service onboarding for eligible sellers in over 300 categories, which include everything from electronics to fashion and collectibles.
The company also pointed to recent product improvements, including discovery features across its homepage and mobile app to make live events easier to find. Iannone added that eBay also simplified event creation, inventory preparation, and live item management for sellers, while improving “bidding responsiveness” to create smoother, faster livestreams.
The growth comes as live shopping in the U.S. moves beyond a niche trend, with more companies beginning to treat it more seriously rather than a side experiment. Even resale giant StockX recently introduced live shopping capabilities. Whatnot continues to find success, with a valuation of more than $11 billion. Additionally, TikTok Shop is reportedly testing a paid membership that offers free shipping and exclusive discounts.
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Key Takeaways eBay beat Q2 earnings and revenue estimates as GMV and advertising revenues climbed year over year.EBAY grew first-party advertising revenues 25% and expanded AI listings, eBay Live and Authenticity Guarantee.eBay expects Q3 revenues of $3.07B-$3.12B and projects non-GAAP EPS of $1.36-$1.42. eBay (EBAY - Free Report) reported second-quarter 2026 non-GAAP earnings of $1.6 per share, which beat the Zacks Consensus Estimate of $1.51 by 5.96%. The bottom line increased 16.8% year over year.
Net revenues of $3.13 billion increased 14.8% year over year and beat the Zacks Consensus Estimate by 3.85%. Growth was driven by continued strength in Gross Merchandise Volume (GMV) and advertising revenues. Total GMV rose 14.8% year over year to $22.4 billion, reflecting healthy marketplace activity.
EBAY's Advertising Business Drives Revenue GrowtheBay's first-party advertising products generated revenues of $570 million in the second quarter, up 25% year over year on an as-reported basis and 24% on an FX-neutral basis.
Total advertising offerings generated revenues of $596 million, representing 2.7% of Gross Merchandise Volume. The continued expansion of advertising remains an important contributor to the company's marketplace monetization strategy.
eBay Reports Higher GMV and Buyer ActivityGross Merchandise Volume reached $22.4 billion, up 15% year over year on an as-reported basis and up 14% on an FX-neutral basis, reflecting sustained buyer demand across the marketplace.
The total GMV comprised U.S. GMV of $11.69 billion, which accounted for 52.2% of total GMV and increased 24% year over year. International GMV was $10.71 billion, accounting for 47.8% of total GMV, up 6% year over year.
Active buyers totaled 136 million at the end of the second quarter, increasing 2% year over year. Active buyers excluding the Tise acquisition also stood at 136 million.
EBAY Margins Improve Despite Higher ExpensesOperating expenses increased 8.3% year over year to $1.63 billion. As a percentage of net revenues, operating expenses improved to 51.9% from 55% in the year-ago quarter.
The non-GAAP operating margin expanded 20 basis points year over year to 28.5%, reflecting disciplined cost management alongside revenue growth. GAAP operating margin improved to 21.6% from 17.6% a year ago.
eBay Strengthens Balance Sheet and Returns CapitalAs of June 30, 2026, cash and cash equivalents and non-equity investments totaled $4.9 billion, down sequentially from $5.1 billion as of March 31, 2026.
Long-term debt declined sequentially to $5.14 billion at the end of the second quarter from $5.99 billion in the prior quarter, following the repayment of $750 million in senior notes.
Cash flow from operating activities was $549 million in the second quarter, down sequentially from $970 million in the previous quarter. Free cash flow was $326 million, down sequentially from $898 million in the previous quarter.
During the quarter, eBay repurchased $310 million of shares, down sequentially from $500 million in the previous quarter, and paid cash dividends of $138 million compared with $139 million in the prior quarter. Approximately $2 billion remained under its share repurchase authorization as of June 30, 2026
eBay Expands Strategic Initiatives and Raises OutlookDuring the quarter, eBay completed the acquisition of Depop, strengthening its position in the consumer-to-consumer fashion marketplace. The company also expanded Authenticity Guarantee across fashion and collectibles, broadened AI-powered listing capabilities and continued scaling eBay Live, where GMV increased roughly eightfold year over year across seven markets.
For the third quarter of 2026, eBay expects revenues between $3.07 billion and $3.12 billion. On an FX-neutral basis, revenue growth is projected to be 8-10%.
Gross Merchandise Volume is expected to be in the range of $22 billion to $22.4 billion, with FX-neutral GMV growth of 10%-12%.
Non-GAAP earnings are projected between $1.36 and $1.42 per share, while GAAP diluted earnings per share are expected in the range of 94-99 cents. The company also declared a third-quarter cash dividend of 31 cents per share.
EBAY’s Zacks Rank & Stocks to ConsiderCurrently, eBay carries a Zacks Rank #3 (Hold).
Some better-ranked stocks in the broader Zacks Retail-Wholesale sector are StubHub Holdings (STUB - Free Report) , The TJX Companies (TJX - Free Report) and Five Below (FIVE - Free Report) , each carrying a Zacks Rank #2 (Buy) at present. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
StubHub Holdings is set to report second-quarter 2026 results on Aug. 12. StubHub Holdings shares have plunged 32.6% year to date.
The TJX Companies is slated to report second-quarter fiscal 2027 results on Aug. 19. Shares of The TJX Companies have returned 4.1% year to date.
Five Below is set to report second-quarter 2026 results on Aug. 26. Shares of Five Below have returned 19% year to date.
eBay Inc (NASDAQ:EBAY) on Wednesday reported upbeat second-quarter financial results.
eBay reported second-quarter revenue of $3.1 3 billion, up 15% year-over-year. The revenue total beat a Street consensus estimate of $3.02 billion, according to data from Benzinga Pro. The company reported second-quarter adjusted earnings per share of $1.60, beating a Street estimate of $1.51.
“eBay’s second quarter delivered meaningful, broad-based momentum driven by continued innovation and focused execution against our strategic roadmap,” eBay CEO Jamie Iannone said.
The company is guiding for third-quarter earnings per share in a range of $1.36 to $1.42 versus a Street estimate of $1.42. Guidance for third-quarter sales is $3.07 billion to $3.12 billion, versus a Street estimate of $2.97 billion. The sales guidance represents year-over-year growth of 8% to 10%, lower than the 15% in the second quarter.
eBay shares rose 1.4% to $112.75 in pre-market trading.
These analysts made changes to their price targets on eBay following earnings announcement.
Needham analyst Bernie McTernan maintained the stock with a Buy and raised the price target from $122 to $135. Cantor Fitzgerald analyst Deepak Mathivanan maintained the stock with a Neutral and lowered the price target from $110 to $106. Considering buying EBAY stock? Here’s what analysts think:
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GameStop’s $2 Billion Buyback Sends a Confusing Signal to InvestorseBay NASDAQ: EBAY reported second-quarter results that exceeded its guidance ranges and consensus expectations, driven by growth in focused categories, consumer-to-consumer sales, recommerce and newer initiatives including eBay Live, vehicles and shipping.
Gross merchandise volume, or GMV, increased 14% year over year on an organic, foreign-exchange-neutral basis to $22.4 billion, while revenue rose 14% to $3.13 billion. Non-GAAP operating income increased 16% to $893 million, and non-GAAP earnings per share grew 17% to $1.60.
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Recession Indicator: eBay's Stock Is Up More Than 50% Over the Past YearChief Executive Officer Jamie Iannone said the company’s focused categories, C2C business and recommerce offerings—which include pre-owned and refurbished goods—each grew more than 20% during the quarter. Together, those priorities accounted for more than 70% of total GMV.
Focused Categories Drive Marketplace Growth Focused-category GMV rose 26% in the second quarter and surpassed 40% of eBay’s total GMV for the first time. Collectibles, motors, fashion and refurbished goods all contributed to the increase.
GameStop's eBay Gamble: Bold Move or Balance Sheet Disaster?Collectibles benefited from continued demand for trading cards, particularly basketball cards during the NBA Finals and soccer cards around the FIFA World Cup, Iannone said. The company expanded its Authenticity Guarantee for trading cards to the United Kingdom, its first expansion of that service in the category outside North America. Its AI-powered card-scanning tool has now exceeded 80 million cumulative scans.
eBay Motors contributed nearly two percentage points of GMV growth, according to the company. The business includes both parts and accessories as well as vehicles, with parts and accessories representing the larger, more established portion. In the U.K., eBay launched free and easier returns for auto parts, while Canada received eBay Guaranteed Fit and automated fitment capabilities for sellers.
Vehicle GMV also continued to scale, particularly among C2C sellers and smaller dealers. The company launched native vehicle listings in its mobile app and said automation around title, VIN and odometer verification helped reduce the average time to vehicle pickup to roughly four days from more than two weeks.
Fashion GMV grew, led by luxury and pre-loved inventory. eBay expanded Authenticity Guarantee coverage to more than 100 apparel, footwear and accessory brands in the U.S. and U.K. and extended jewelry eligibility to items sourced from greater China.
Depop Acquisition Expands C2C Fashion Strategy On July 30, eBay completed its acquisition of fashion marketplace Depop for $1.4 billion in cash, including a $1.2 billion purchase price and approximately $200 million of net purchase-price adjustments. The adjustments mainly reflected investments made by Etsy and Depop before the transaction closed.
Iannone said Depop broadens eBay’s fashion portfolio and gives it greater reach among younger consumers. Depop had approximately 7 million buyers when the acquisition was announced and nearly 9 million active buyers in the second quarter, according to Chief Financial Officer Peggy Alford.
Management said it intends to preserve Depop’s brand, community and product experience while using eBay’s larger customer base, shipping capabilities, trust tools and marketplace infrastructure to support growth. Planned investments are centered on full-funnel marketing and shipping affordability, particularly for lower-priced fashion purchases where shipping can represent a significant share of the total cost.
eBay expects Depop to become accretive to consolidated non-GAAP operating income in 2028. For the third quarter, however, Depop is expected to reduce consolidated non-GAAP operating-income growth by three to four percentage points and create a mid-single-digit headwind to non-GAAP EPS growth.
Live Commerce, AI and Advertising Expand eBay Live posted another record quarter, with GMV increasing roughly eightfold year over year. The company recently began self-service onboarding for eligible U.S. sellers across more than 300 categories, moving beyond its prior invite-only model.
Iannone said that among established sellers who stream regularly, more than 90% increase their GMV on eBay, while median GMV growth is roughly three times that of similar sellers who do not use Live. First-time Live buyers in collectibles spend about 70% more than comparable non-Live buyers, with roughly half of the incremental spending occurring outside Live events, he said.
The company also continued deploying AI tools. Its latest “magical listing” system has been fully rolled out to new and reactivated listers in the U.K., Germany and Australia. The tool uses AI and eBay’s product knowledge graph to simplify listing creation. Australia is the first market where eBay has expanded the latest version to all C2C sellers.
Advertising revenue reached $596 million in the quarter, representing nearly 2.7% of GMV. First-party advertising revenue grew 24% to $570 million, while off-platform advertising increased 21%, primarily due to growth at Qoo10 in Japan. Promoted Listings now cover nearly 1.3 billion of eBay’s 2.6 billion listings, and 5.7 million sellers used at least one promoted-listing product during the quarter.
Outlook Raised for Full Year For the third quarter, eBay forecast consolidated GMV of $22 billion to $22.4 billion, representing foreign-exchange-neutral growth of 10% to 12%. The outlook includes a projected 2.5-percentage-point contribution from Depop in a partial quarter. Organic GMV growth is expected to be 7% to 9%.
Third-quarter revenue is expected to range from $3.07 billion to $3.12 billion, or 8% to 10% foreign-exchange-neutral growth. The company projected non-GAAP operating-income growth of 1% to 5% and non-GAAP EPS of $1.36 to $1.42.
For the full year, eBay raised its outlook to consolidated FX-neutral GMV growth of 11.5% to 12.5% and revenue growth of 11% to 12%. It expects non-GAAP operating income and non-GAAP EPS each to grow 10% to 12%.
The company generated $326 million in free cash flow during the second quarter and returned nearly $450 million to shareholders through $310 million of stock repurchases and $138 million in dividends. Its board declared a third-quarter cash dividend of $0.31 per share, payable in September.
About eBay (NASDAQ:EBAY)eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price "Buy It Now" transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.
The company's core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.
This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected].
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eBay Inc. (EBAY) Q2 2026 Earnings Call August 5, 2026 5:30 PM EDT
Company Participants
John Egbert - Vice President of Investor Relations
Jamie Iannone - CEO, President & Director
Peggy Alford - Senior VP & CFO
Conference Call Participants
Colin Sebastian - Robert W. Baird & Co. Incorporated, Research Division
Michael Morton - MoffettNathanson LLC
Kenneth Gawrelski - Wells Fargo Securities, LLC, Research Division
Ross Sandler - Barclays Bank PLC, Research Division
Deepak Mathivanan - Cantor Fitzgerald & Co., Research Division
Thomas Champion - Piper Sandler & Co., Research Division
Michael McGovern - BofA Securities, Research Division
Nikhil Devnani - Bernstein Institutional Services LLC, Research Division
Presentation
Operator
Good day, everyone. My name is Kate, and I will be your conference operator today. At this time, I would like to welcome you to the eBay Second Quarter 2026 Earnings Call. [Operator Instructions]
At this time, I would like to turn the call over to John Egbert, Vice President of Investor Relations.
John Egbert
Vice President of Investor Relations
Good afternoon. Thank you all for joining us for eBay's Second Quarter 2026 Earnings Conference Call. Joining me today on the call are Jamie Iannone, our Chief Executive Officer; and Peggy Alford, our Chief Financial Officer. We're providing a slide presentation to accompany our commentary during the call, which is available through the Investor Relations section of the eBay website at investors.ebayinc.com.
Before we begin, I'll remind you that during this conference call, we will discuss certain non-GAAP measures related to our performance. You can find the reconciliation of these measures to the nearest comparable GAAP measures in our accompanying slide presentation.
Additionally, all growth rates noted in our prepared remarks will reflect organic FX-neutral year-over-year comparisons, and all earnings per share amounts reflect earnings per diluted share, unless indicated otherwise. Additionally, all year-over-year growth rates versus 2025 are based on recast financials, reflecting
eBay’s revenue and GMV each rose 15% in Q2, beating Wall Street expectations and prompting a higher full-year growth outlook.
Growth came from focused categories such as luxury resale, collectibles and automotive, supported by authentication, AI-powered listing tools and faster-growing advertising revenue.
The $1.4 billion Depop acquisition extends eBay’s recommerce strategy into younger demographics, but its value will depend on preserving Depop’s brand while integrating eBay’s infrastructure.
Despite its status as a founder of the category, eBay has traditionally been viewed by the rest of eCommerce’s tech platforms as the industry’s red-headed stepchild. It was profitable but often viewed as a mature marketplace overshadowed by Amazon’s logistics network, Shopify’s merchant ecosystem and newer resale platforms appealing to younger consumers.
But the company’s second quarter results, released Wednesday (Aug. 5) offered new evidence that eBay’s effort to reposition its marketplace around specialized categories, seller tools and higher-margin services is beginning to produce broader growth.
EBay reported revenue of $3.13 billion for the quarter ended June 30, up 15% from a year earlier and above Wall Street expectations of roughly $3.02 billion. Gross merchandise volume (GMV) also increased 15% to $22.4 billion. The performance prompted eBay to raise its full-year outlook. The company now expects GMV growth of 11.5% to 12.5%, compared with its prior forecast of 7% to 7.5%. Third-quarter revenue is projected to range from $3.07 billion to $3.12 billion.
The results suggest eBay is generating growth by concentrating on areas where inventory scarcity, trust and seller expertise matter more than delivery speed alone.
“Our second quarter results and continued GMV growth reflect our leadership in the categories that matter most to our buyers and sellers while building an even stronger, more resilient eBay,” said Peggy Alford, chief financial officer at eBay, on Wednesday’s earnings call.
Read more: Small Businesses Stop Chasing Amazon on Delivery Speed
Focused Categories Drive EBay’s Growth EBay has concentrated investment in luxury goods, collectibles, refurbished products, and automotive parts. These are all categories where buyers often need authentication, detailed product data, or expert pricing before making a purchase. The company is not trying to beat Amazon on shipping speed. It is trying to make hard-to-price, hard-to-verify goods easier to buy and sell.
To meet that need, during the quarter, eBay expanded its Authenticity Guarantee program to more than 100 fashion brands in the United States and United Kingdom. It also integrated Enquirus, a database of registered luxury watches, across the U.S., U.K. and Germany.
In collectibles, eBay expanded authentication and grading services for trading cards. Goldin, the premium collectibles marketplace it owns, recorded several high-profile transactions, including a Michael Jordan card that sold for $4.3 million and a Wayne Gretzky jersey that fetched $2.8 million.
The broader strategy is straightforward: reduce the risk that often prevents high-value resale transactions from happening.
EBay Live also posted another record quarter, with GMV increasing roughly eightfold year over year across seven markets. The company has focused the format on collectibles, memorabilia and cultural events, areas where live selling can deepen engagement rather than simply promote discounts.
See more: Are Agents the Anti-Influencer?
AI Goes After the Supply Problem and the Younger Audience Opportunity EBay is also applying artificial intelligence (AI) to one of the most persistent problems in marketplace economics: getting sellers to list more inventory. Its Magical Listing tool, which helps create listings from images and limited product information, expanded to more sellers in the U.K. and Germany. The company’s AI-powered trading-card scanner surpassed 80 million cumulative scans, helping users identify cards, assess market value and create listings faster.
In automotive, eBay used AI and automation to improve parts data and reduce the time between a vehicle sale and pickup. These are less visible applications of AI than a consumer-facing chatbot, but they may be more commercially useful. Every reduction in listing friction can increase supply, improve selection, and create more transactions without requiring eBay to own inventory.
The company’s $1.4 billion acquisition of Depop, completed July 30, gives eBay a stronger position in fashion resale and access to a younger audience. Depop has built a loyal base among Generation Z and millennial consumers, many of whom use the platform as much for discovery and self-expression as for bargain hunting. That makes it strategically valuable to eBay, whose core marketplace has historically skewed older.
The acquisition also expands eBay’s exposure to reCommerce, a market supported by affordability, sustainability and demand for distinctive inventory.
Still, the deal introduces execution risk. Depop’s appeal is closely tied to its brand and community. eBay will need to preserve that identity while determining how aggressively to apply its payments, advertising and authentication infrastructure.
The strategic logic is clear. The solution to the integration challenge is less so.
The eBay logo is displayed at the eBay booth during CES 2026, an annual consumer electronics trade show, in Las Vegas, Nevada, U.S., January 6, 2026. REUTERS/Steve Marcus Purchase Licensing Rights, opens new tab
Aug 5 (Reuters) - EBay (EBAY.O), opens new tab forecast third-quarter revenue above Wall Street estimates on Wednesday, leaning on its push into authenticated luxury goods, collectibles and refurbished products to bring more high-value buyers to its online marketplace.
The company has sharpened its focus on enthusiast buyers through "focus categories" where buyers value selection and specialist services. These include trading cards and other collectibles, auto parts and accessories and refurbished electronics.
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The online retailer forecast revenue to be between $3.07 billion and $3.12 billion for the quarter, compared with analysts' average estimate of $2.97 billion, according to data compiled LSEG.
Gross merchandise volume, a key industry metric measuring the total value of all goods sold on the platform, rose 15% to $22.4 billion for the quarter ended June 30.
Revenue of $3.13 billion beat analysts' estimate of $3.02 billion.
EBay in May rebuffed GameStop's roughly $56 billion unsolicited bid as "neither credible nor attractive", but GameStop CEO Ryan Cohen has said he plans to continue pursuing a combination.
Reporting by Juby Babu in Mexico City; Editing by Sriraj Kalluvila and Shilpi Majumdar
Our Standards: The Thomson Reuters Trust Principles., opens new tab
• eBay stock is trading at elevated levels. What’s ahead for EBAY stock?
eBay Q2 EarningseBay reported second-quarter revenue of $3.1 3 billion, up 15% year-over-year. The revenue total beat a Street consensus estimate of $3.02 billion, according to data from Benzinga Pro.
Gross merchandise volume was $22.4 billion in the quarter, up 15% year-over-year.
The company reported second-quarter adjusted earnings per share of $1.60, beating a Street estimate of $1.51.
"eBay’s second quarter delivered meaningful, broad-based momentum driven by continued innovation and focused execution against our strategic roadmap," eBay CEO Jamie Iannone said.
Iannone said the quarter showed an ability to deliver strong growth and focus on strategic priorities.
The quarter saw eBay Live post another record, with GMV up by 8x year-over-year in the seven markets the segment operates in.
An AI-powered card scanning feature surpassed 80 million cumulative scans in the quarter, with the company highlighting more efforts made in the trading card category, which is growing.
What’s Next for eBayeBay CFO Peggy Alford said the second quarter showed gross merchandise volume growth and leadership in categories that matter.
“Given the strong momentum we are seeing in our business, we are increasing our full-year top- and bottom-line outlook," Alford said.
The company is guiding for third-quarter earnings per share in a range of $1.36 to $1.42 versus a Street estimate of $1.42.
Guidance for third-quarter sales is $3.07 billion to $3.12 billion, versus a Street estimate of $2.97 billion. The sales guidance represents year-over-year growth of 8% to 10%, lower than the 15% in the second quarter.
The guidance includes the impact of the acquisition of Depop, a fashion marketplace the company announced it was acquiring in February. The acquisition closed on July 30, 2026.
eBay Stock Price ActioneBay stock is up 0.81% to $112.05 in after-hours trading Wednesday versus a 52-week trading range of $78.03 to $119.31. The decline could be due to lower growth expected in the third quarter.
Photo: JHVEPhoto via Shutterstock
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Dell, JPMorgan, These Other Stocks Hit Record Highs
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Pinterest Earnings And Revenue Beat But Stock Slides Late EBay (EBAY) stock wavered late Wednesday after the e-commerce company's second-quarter results exceeded expectations. Guidance for the September quarter was mixed. San Jose, Calif.-based eBay reported adjusted earnings of $1.60 per share for the June-ended quarter, up 17% from a year earlier. That beat the $1.50 per share that analysts polled by FactSet were forecasting. Sales increased 15% to $3.1 billion, compared to…
eBay (EBAY - Free Report) came out with quarterly earnings of $1.6 per share, beating the Zacks Consensus Estimate of $1.51 per share. This compares to earnings of $1.37 per share a year ago. These figures are adjusted for non-recurring items.
This quarterly report represents an earnings surprise of +5.96%. A quarter ago, it was expected that this e-commerce company would post earnings of $1.58 per share when it actually produced earnings of $1.66, delivering a surprise of +5.06%.
Over the last four quarters, the company has surpassed consensus EPS estimates four times.
eBay, which belongs to the Zacks Internet - Commerce industry, posted revenues of $3.13 billion for the quarter ended June 2026, surpassing the Zacks Consensus Estimate by 3.85%. This compares to year-ago revenues of $2.73 billion. The company has topped consensus revenue estimates four times over the last four quarters.
The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call.
eBay shares have added about 25.8% since the beginning of the year versus the S&P 500's gain of 13%.
What's Next for eBay?While eBay has outperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock?
There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately.
Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions.
Ahead of this earnings release, the estimate revisions trend for eBay was mixed. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #3 (Hold) for the stock. So, the shares are expected to perform in line with the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
It will be interesting to see how estimates for the coming quarters and the current fiscal year change in the days ahead. The current consensus EPS estimate is $1.43 on $2.99 billion in revenues for the coming quarter and $6.08 on $12.2 billion in revenues for the current fiscal year.
Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Internet - Commerce is currently in the bottom 33% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.
PetMed (PETS - Free Report) , another stock in the same industry, has yet to report results for the quarter ended June 2026. The results are expected to be released on August 13.
This pet pharmacy company is expected to post quarterly earnings of $0.12 per share in its upcoming report, which represents a year-over-year change of +135.3%. The consensus EPS estimate for the quarter has remained unchanged over the last 30 days.
PetMed's revenues are expected to be $51.68 million, up 1% from the year-ago quarter.
Revenue of $3.1 billion, up 15% on an as-reported basis and up 14% on an FX-Neutral basis Gross Merchandise Volume ("GMV") of $22.4 billion, up 15% on an as-reported basis and up 14% on an FX-Neutral basis GAAP and Non-GAAP earnings per diluted share of $1.21 and $1.60, respectively, on a continuing operations basis GAAP and Non-GAAP operating margins of 21.6% and 28.5%, respectively Returned $448 million to stockholders in Q2, including $310 million of share repurchases and $138 million paid in cash dividends , /PRNewswire/ -- eBay Inc. (Nasdaq: EBAY), a global commerce leader that connects millions of buyers and sellers around the world, today reported financial results for its second quarter ended June 30, 2026.
"eBay's second quarter delivered meaningful, broad-based momentum driven by continued innovation and focused execution against our strategic roadmap," said Jamie Iannone, Chief Executive Officer at eBay. "This quarter once again demonstrated our ability to focus on our strategic priorities while still delivering strong growth in operating income and EPS."
"Our second quarter results and continued GMV growth reflect our leadership in the categories that matter most to our buyers and sellers while building an even stronger, more resilient eBay," said Peggy Alford, Chief Financial Officer at eBay. "Given the strong momentum we are seeing in our business, we are increasing our full-year top- and bottom-line outlook."
Second Quarter 2026 Business Highlights
On July 30, 2026, eBay closed its acquisition of Depop Limited (Depop), a leading consumer-to-consumer (C2C) fashion marketplace with a highly engaged Gen Z and Millennial audience, strengthening eBay's leadership in circular fashion and recommerce. eBay Live posted another record quarter, with GMV growing by roughly eight times year-over-year across its seven markets. eBay Live continued to deepen global engagement across categories by delivering timely, high-impact experiences that aligned with major cultural moments like the World Cup. These experiences mobilized enthusiasts across the platform while connecting fans to eBay's unique inventory of curated collectibles and memorabilia. eBay expanded coverage of Authenticity Guarantee to more than 100 fashion brands in the U.S. and U.K. The company also integrated Enquirus, the trusted global database of registered luxury watches, across the U.S., U.K. and Germany, strengthening buyer confidence in eBay's luxury resale offering. eBay reinforced its leadership position in Collectibles by expanding Authenticity Guarantee for U.K. trading cards valued at over £500 and broadening eligibility for its PSA Grading option to include pack-pulled autographed trading cards in the U.S. eBay further enhanced the C2C experience in Australia, streamlining the end-to-end selling experience with AI-powered listing tools, simplified shipping, secure payments and stronger buyer protections. In Motors Parts & Accessories (P&A), eBay launched Easy and Free Returns in the U.K. to give buyers greater confidence through a simpler, no-cost returns experience, and expanded the Guaranteed Fit program to Canada, where it also began automatically enriching listings with fitment data to help shoppers find compatible parts. In Vehicles, eBay introduced new listing capabilities in the eBay mobile app, making it easier for sellers to bring new inventory onto the platform. Additionally, by leveraging AI and automation to simplify the transaction process, eBay significantly reduced the average time to vehicle pickup. The latest generation of eBay's Magical Listing tool was expanded to include all new and reactivated listers in the U.K. and Germany, further accelerating consumer supply by making it faster and easier to list and sell on eBay. eBay's AI-powered card scanning feature recently surpassed 80 million cumulative scans as collectors increasingly used the tool to quickly identify cards, understand pricing and list or shop with greater confidence. The company also enhanced Trading Card listings with richer market pricing insights, including Card Ladder indexes that help collectors track the value of specific players, characters, sports and collectible card game genres over time. Goldin, an eBay company, continued to drive demand for premium collectibles through record-setting sales, including a solo Michael Jordan card for $4.3 million and Wayne Gretzky's Stanley Cup-winning jersey for $2.8 million, the most ever paid for a hockey jersey. eBay returned to the Met Gala for the fourth consecutive year as designers and creators sourced one-of-a-kind pieces for looks worn by SZA, Wisdom Kaye, Paloma Elsesser and others, reinforcing its marketplace as a destination for pre-loved fashion. Impact
eBay released its annual Impact Report, highlighting progress in advancing sustainability, recommerce and economic opportunity. In 2025, eBay maintained 100% renewable energy across its operations and generated $5.3 billion in positive economic impact through recommerce. eBay for Charity enabled buyers and sellers on the platform to raise $58 million worldwide in the second quarter. Highlights included a more than $9 million winning bid for a private lunch with Warren Buffett and Steph and Ayesha Curry that helped raise $27 million for nonprofit organizations GLIDE and Eat. Learn. Play. Additionally, a partnership with The Late Show with Stephen Colbert raised more than $2 million for World Central Kitchen through the auction of iconic Ed Sullivan Theater memorabilia. eBay was recognized with numerous awards, including the Wall Street Journal's Best Companies for the Future, TIME's World's Most Sustainable Companies 2026, U.S. News & World Report's Best Companies To Work For (Overall) and Newsweek's America's Greatest Workplaces in Tech 2026. Second Quarter 2026 Financial Highlights
Revenue was $3.1 billion, up 15% on an as-reported basis and up 14% on a foreign exchange ("FX") neutral basis. GMV was $22.4 billion, up 15% on an as-reported basis and up 14% on an FX-Neutral basis. GAAP net income from continuing operations was $552 million, or $1.21 per diluted share. Non-GAAP net income from continuing operations was $727 million, or $1.60 per diluted share. GAAP and Non-GAAP operating margins were 21.6% and 28.5%, respectively. Generated $549 million of operating cash flow and $326 million of free cash flow from continuing operations. Returned $448 million to stockholders, including $310 million of share repurchases and $138 million paid in cash dividends. (In millions, except per share data and percentages)
Second Quarter
2026
2025
Change
eBay Inc.
Net revenues
$ 3,134
$ 2,730
$ 404
15 %
GAAP – Continuing Operations
Net income
$ 552
$ 365
$ 187
51 %
Earnings per diluted share
$ 1.21
$ 0.78
$ 0.43
56 %
Non-GAAP – Continuing Operations
Net income
$ 727
$ 640
$ 87
13 %
Earnings per diluted share
$ 1.60
$ 1.36
$ 0.24
17 %
Other Selected Financial and Operational Results
Advertising revenue – The company's total advertising offerings generated $596 million of revenue in the second quarter of 2026, representing 2.7% of GMV. First-party advertising products on the eBay platform delivered $570 million of revenue in the second quarter of 2026, up 25% on an as-reported basis and up 24% on an FX-Neutral basis. Operating margin – GAAP operating margin increased to 21.6% for the second quarter of 2026, compared to 17.6% for the same period last year. Non-GAAP operating margin increased to 28.5% for the second quarter of 2026, compared to 28.3% for the same period last year. Income tax rate – The GAAP effective tax rate for continuing operations for the second quarter of 2026 was 17.1%, compared to 22.6% for the second quarter of 2025. The non-GAAP effective tax rate for continuing operations for the second quarter of 2026 was 17.5%(1). Cash flow – The company generated $549 million of operating cash flow and $326 million of free cash flow during the second quarter of 2026 from continuing operations. Capital returns – The company repurchased $310 million of its common stock, or approximately 3 million shares, in the second quarter of 2026. The company's total repurchase authorization remaining as of June 30, 2026 was approximately $2.0 billion. The company also paid cash dividends of $138 million during the second quarter of 2026. Cash and cash equivalents and non-equity investments – The company's cash and cash equivalents and non-equity investments portfolio totaled $4.9 billion as of June 30, 2026. (1) We are using a non-GAAP effective tax rate of 17.5% in 2026 for evaluating our operating results, up from 16.5% in 2025. This rate could continue to change for various reasons including significant changes in our geographic earnings mix or fundamental tax law changes in major jurisdictions in which we operate.
Business Outlook
eBay is providing the following guidance for continuing operations for the third quarter 2026. This outlook includes the expected impact from Depop.
(In billions, except per share data and percentages)
Q3 2026 Guidance
Revenue
$3.07 - $3.12
FX-Neutral Y/Y Growth
8% - 10%
Gross Merchandise Volume
$22.0 - $22.4
FX-Neutral Y/Y Growth
10% - 12%
Diluted GAAP EPS
$0.94 - $0.99
Diluted Non-GAAP EPS
$1.36 - $1.42
Dividend Declaration
eBay's Audit Committee declared a third quarter 2026 cash dividend of $0.31 per share of the company's common stock. The dividend is payable on September 11, 2026 to stockholders of record as of August 28, 2026.
Acquisition of Depop
In February 2026, eBay Inc. and Etsy, Inc. announced that they entered into a definitive agreement for eBay to acquire all of the outstanding equity interests of Depop, a leading C2C fashion marketplace, for $1.2 billion in cash, subject to certain purchase price adjustments. The transaction closed on July 30, 2026. We paid $1.4 billion in cash, inclusive of preliminary purchase price adjustments, subject to finalization.
Quarterly Conference Call and Webcast
eBay Inc. will host a conference call to discuss second quarter 2026 results at 2:30 p.m. Pacific Time today. A live webcast of the conference call, together with a slide presentation that includes supplemental financial information and reconciliations of certain non-GAAP measures to their nearest comparable GAAP measures, can be accessed through the company's Investor Relations website at https://investors.ebayinc.com. In addition, an archive of the webcast will be accessible for at least three months through the same link.
eBay Inc. uses its Investor Relations website at https://investors.ebayinc.com and social media channels as a means of disclosing material non-public information and for complying with its disclosure obligations under Regulation FD. Accordingly, investors should monitor this website, in addition to following our press releases, Securities and Exchange Commission (SEC) filings, public conference calls and webcasts.
About eBay
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2025, eBay enabled nearly $80 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.
Presentation
All growth rates represent year-over-year comparisons, except as otherwise noted. All amounts in tables are presented in U.S. dollars, rounded to the nearest million, except as otherwise noted. As a result, certain amounts may not sum or recalculate using the rounded dollar amounts provided. References to "revenue" refer to "net revenues" as reported in the company's consolidated statement of income.
New Accounting Standard
In September 2025, the Financial Accounting Standards Board issued Accounting Standards Update ("ASU") 2025-06, Intangibles—Goodwill and Other—Internal-Use Software (Subtopic 350-40): Accounting for and Disclosure of Software Costs. eBay adopted the standard effective January 1, 2026 using the full retrospective method, which required the restatement of each prior reporting period presented.
Non-GAAP Financial Measures
This press release includes the following financial measures defined as "non-GAAP financial measures" by the SEC: non-GAAP net income, non-GAAP earnings per diluted share, non-GAAP operating income and margin, non-GAAP effective tax rate, free cash flow and FX-Neutral basis. These non-GAAP financial measures are presented on a continuing operations basis. These measures may be different from non-GAAP financial measures used by other companies. The presentation of this financial information, which is not prepared under any comprehensive set of accounting rules or principles, is not intended to be considered in isolation of, or as a substitute for, the financial information prepared and presented in accordance with generally accepted accounting principles ("GAAP"). For a reconciliation of these non-GAAP financial measures, except for figures in this press release presented on an "FX-Neutral basis," to the nearest comparable GAAP measures, see "Non-GAAP Measures of Financial Performance," "Reconciliation of GAAP Operating Income to Non-GAAP Operating Income," "Reconciliation of GAAP Net Income to Non-GAAP Net Income and GAAP Effective Tax Rate to Non-GAAP Effective Tax Rate" and "Reconciliation of Operating Cash Flow to Free Cash Flow" included in this press release. For figures in this press release reported "on an FX-Neutral basis," we calculate the year-over-year impact of foreign currency movements using prior period foreign currency rates, excluding hedging activity, applied to current year transactional currency amounts.
Forward-Looking Statements
This press release contains forward-looking statements relating to, among other things, the future performance of eBay Inc. and its consolidated subsidiaries that are based on the company's current expectations, forecasts and assumptions and involves risks and uncertainties. These statements include, but are not limited to, management's vision for the future of eBay and our ability to accomplish our vision, expected financial results for the third quarter and full year 2026 and expected drivers thereof, the future growth in our business, and our ability to drive sustainable long-term growth and create lasting value for our stockholders, the impact of current and contemplated strategic initiatives and offerings, partnerships with and acquisitions of other companies, and new and updated product features or programs, including the initiatives, offerings, partnerships, acquisitions, features and programs discussed in our business highlights, the effects of foreign currency volatility and our ability to respond to such effects, operating efficiency and margins, and dividends and share repurchases.
Actual results could differ materially from those expressed or implied and reported results should not be considered as an indication of future performance. Factors that could cause or contribute to such differences include, but are not limited to: significant variation in our operating and financial results, including GMV and net revenues; our ability to compete in the markets in which we participate; our ability to generate revenue from our advertising products, including our Promoted Listings; our ability to generate consumer engagement and spending; our ability to keep pace with technological changes, including emerging AI technologies, and with changes in consumer demands and expectations; our ability to operate internationally and generate revenue from our international operations and our exposure to costs and risks in connection therewith; the impact of changes in global trade policies on our revenue, profit and ability to support cross-border trade; our ability to manage our buyer and seller trust protection programs; the risk of systems failures and business interruptions to our business; operation of and ongoing investment into our payments and financial services offerings; risk of fraud on our platforms; the impact of any cyberattacks or data security breaches; our ability to attract, retain and develop our senior managers and other key employees; our and our customers' dependence on third-party providers, some of which are our competitors; the impact of our current, contemplated and future acquisitions, dispositions, joint ventures, strategic partnerships and strategic investments, including our expectations regarding our ability to realize the projected benefits from the recently completed Depop acquisition; the impact of stockholder activism or unsolicited acquisition proposals; the impact of extensive and increasing regulation and oversight that affect our business; the risk of liability for the actions of our customers, including products sold by sellers on our platforms; the impact of increasing levels of regulation in the areas of privacy, protection of user data cybersecurity, and AI; the risks associated with third-party allegations relating to intellectual property rights; current and potential litigation and regulatory and government inquiries, investigations and litigation involving us; the impact of evolving sales and other tax regimes in various jurisdictions; our ability to protect or enforce our intellectual property rights; risks and costs relating to stakeholder expectations around environmental, social and governance matters; potential exposure to claims and liabilities as a result of the distribution of PayPal; the risk of exposure to greater than anticipated tax liabilities; fluctuations in interest rates, and changes in regulatory guidance relating thereto; fluctuations in foreign currency exchange rates; our ability to generate sufficient cash flow to service our indebtedness and to comply with financial covenants in our outstanding debt instruments; and the risk that our stock repurchases may not be effected or may not achieve the desired objectives.
The forward-looking statements in this release do not include the potential impact of any acquisitions or divestitures that may be announced and/or completed after the date hereof.
More information about factors that could affect the company's operating results is included under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the company's most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q, copies of which may be obtained by visiting the company's Investor Relations website at https://investors.ebayinc.com or the SEC's website at www.sec.gov. Undue reliance should not be placed on the forward-looking statements in this press release, which are based on information available to the company on the date hereof. The company assumes no obligation to update such statements.
eBay Inc.
Unaudited Condensed Consolidated Balance Sheet
June 30,
2026
December 31,
2025
(In millions)
ASSETS
Current assets:
Cash and cash equivalents
$ 2,310
$ 1,867
Short-term investments
997
1,052
Customer accounts and funds receivable
1,589
1,280
Other current assets
1,107
887
Total current assets
6,003
5,086
Long-term investments
2,317
2,767
Property and equipment, net
1,301
1,165
Goodwill
4,471
4,467
Operating lease right-of-use assets
394
428
Deferred tax assets
2,929
2,959
Other assets
518
565
Total assets
$ 17,933
$ 17,437
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
Short-term debt
$ 1,593
$ 750
Accounts payable
353
242
Customer accounts and funds payable
1,589
1,280
Accrued expenses and other current liabilities
2,334
2,257
Income taxes payable
23
108
Total current liabilities
5,892
4,637
Operating lease liabilities
278
315
Deferred tax liabilities
1,446
1,431
Long-term debt
5,142
5,996
Other liabilities
510
575
Total liabilities
13,268
12,954
Total stockholders' equity
4,665
4,483
Total liabilities and stockholders' equity
$ 17,933
$ 17,437
eBay Inc.
Unaudited Condensed Consolidated Statement of Income
Three Months Ended
June 30,
Six Months Ended
June 30,
2026
2025
2026
2025
(In millions, except per share amounts)
Net revenues
$ 3,134
$ 2,730
$ 6,223
$ 5,315
Cost of net revenues (1)
832
750
1,634
1,447
Gross profit
2,302
1,980
4,589
3,868
Operating expenses:
Sales and marketing (1)
697
586
1,370
1,122
Product development (1)
484
452
934
845
General and administrative (1)
306
371
716
632
Transaction losses
133
86
271
167
Amortization of acquired intangible assets
6
6
11
12
Total operating expenses
1,626
1,501
3,302
2,778
Income from operations
676
479
1,287
1,090
Interest and other:
Gain (loss) on equity investments and warrants, net
2
(4)
4
(6)
Interest expense
(65)
(62)
(126)
(123)
Interest income and other, net
52
59
118
140
Income from continuing operations before income taxes
665
472
1,283
1,101
Income tax provision
(113)
(107)
(219)
(235)
Income from continuing operations
552
365
1,064
866
Loss from discontinued operations, net of income taxes
(2)
(1)
(2)
(3)
Net income
$ 550
$ 364
$ 1,062
$ 863
Income (loss) per share – basic:
Continuing operations
$ 1.24
$ 0.79
$ 2.38
$ 1.86
Discontinued operations
—
—
—
(0.01)
Net income per share – basic
$ 1.24
$ 0.79
$ 2.38
$ 1.85
Income (loss) per share – diluted:
Continuing operations
$ 1.21
$ 0.78
$ 2.33
$ 1.83
Discontinued operations
—
—
—
(0.01)
Net income per share – diluted
$ 1.21
$ 0.78
$ 2.33
$ 1.82
Weighted average shares:
Basic
445
461
447
465
Diluted
455
470
457
473
(1) Includes stock-based compensation as follows:
Cost of net revenues
$ 13
$ 10
$ 24
$ 19
Sales and marketing
27
24
49
44
Product development
86
86
162
155
General and administrative
56
45
103
83
$ 182
$ 165
$ 338
$ 301
eBay Inc.
Unaudited Condensed Consolidated Statement of Cash Flows
Three Months Ended
June 30,
Six Months Ended
June 30,
2026
2025
2026
2025
(In millions)
Cash flows from operating activities:
Net income
$ 550
$ 364
$ 1,062
$ 863
Loss from discontinued operations, net of income taxes
2
1
2
3
Adjustments:
Transaction losses
133
86
271
167
Depreciation and amortization
101
79
194
131
Stock-based compensation
182
165
338
301
Deferred income taxes
22
(88)
43
(58)
Gain on investments, warrants and other, net
(8)
(5)
(30)
(3)
Changes in assets and liabilities, net of acquisition effects
(433)
(942)
(361)
(989)
Net cash provided by (used in) continuing operating activities
549
(340)
1,519
415
Net cash used in discontinued operating activities
(26)
—
(27)
—
Net cash provided by (used in) operating activities
523
(340)
1,492
415
Cash flows from investing activities:
Purchases of property and equipment
(223)
(101)
(295)
(212)
Purchases of investments
(1,045)
(1,964)
(1,409)
(5,007)
Maturities of investments
712
1,943
1,064
6,530
Sales of investments
—
—
684
—
Shareholder distributions from equity investments
—
225
194
225
Acquisitions and other
(28)
(3)
(39)
(92)
Net cash provided by (used in) investing activities
(584)
100
199
1,444
Cash flows from financing activities:
Proceeds from issuance of common stock
62
93
64
93
Repurchases of common stock
(323)
(624)
(809)
(1,239)
Payments for taxes related to net share settlements of
restricted stock units and awards
(83)
(68)
(189)
(137)
Payments for dividends
(138)
(134)
(277)
(268)
Repayment of senior notes
(750)
—
(750)
(800)
Proceeds from issuance of commercial paper
739
375
739
943
Repayment of commercial paper
—
(377)
—
(818)
Net funds receivable and payable activity
45
45
213
288
Other
(16)
(26)
(16)
(26)
Net cash used in financing activities
(464)
(716)
(1,025)
(1,964)
Effect of exchange rate changes on cash, cash equivalents and
restricted cash
(11)
31
(23)
50
Net increase (decrease) in cash, cash equivalents and restricted
cash
(536)
(925)
643
(55)
Cash, cash equivalents and restricted cash at beginning of
period
4,234
4,156
3,055
3,286
Cash, cash equivalents and restricted cash at end of period
$ 3,698
$ 3,231
$ 3,698
$ 3,231
eBay Inc.
Unaudited Summary of Consolidated Net Revenues
Three Months Ended
June 30,
2026
March 31,
2026
December 31,
2025
September 30,
2025
June 30,
2025
(In millions, except percentages)
Total net revenues (1)(2)
$ 3,134
$ 3,089
$ 2,965
$ 2,820
$ 2,730
Current quarter vs prior year quarter
15 %
19 %
15 %
9 %
6 %
Percent from international
44 %
44 %
46 %
48 %
49 %
(1) Hedge gain/(loss)
$ (1)
$ (13)
$ (19)
$ (24)
$ (6)
(2) Foreign currency impact
$ 22
$ 78
$ 16
$ 20
$ 32
eBay Inc.
Unaudited Supplemental Operating Data
Three Months Ended
June 30,
2026
March 31,
2026
December 31,
2025
September 30,
2025
June 30,
2025
(In millions, except percentages)
Active Buyers (1)
136
136
135
134
134
Current quarter vs prior year quarter
2 %
1 %
1 %
1 %
1 %
Active Buyers excluding Tise (2)
136
135
134
Gross Merchandise Volume (3)
U.S
$ 11,688
$ 11,503
$ 10,721
$ 9,872
$ 9,428
Current quarter vs prior year quarter
24 %
27 %
19 %
13 %
7 %
International
10,710
10,694
10,516
10,233
10,086
Current quarter vs prior year quarter
6 %
10 %
2 %
7 %
5 %
Total Gross Merchandise Volume
$ 22,398
$ 22,197
$ 21,237
$ 20,105
$ 19,514
Current quarter vs prior year quarter
15 %
18 %
10 %
10 %
6 %
(1)
Active Buyers consist of all buyers who paid for a transaction on our Marketplace platforms within the previous 12-month period. Buyers may register more than once, and as a result, may have more than one account.
(2)
On October 1, 2025, we completed the acquisition of Tise AS.
(3)
Gross Merchandise Volume consists of the total value of all paid transactions between users on our Marketplace platforms during the applicable period inclusive of shipping fees and taxes, without adjustment for returns or cancellations.
eBay Inc.
Business Outlook
The guidance figures provided below and elsewhere in this press release are forward-looking statements, reflect a number of estimates, assumptions and other uncertainties, and are approximate in nature because the company's future performance is difficult to predict. Such guidance is based on information available on the date of this press release, and the company assumes no obligation to update it.
The company's future performance involves risks and uncertainties, and the company's actual results could differ materially from the information below and elsewhere in this press release. Some of the factors that could affect the company's operating results are set forth under the caption "Forward-Looking Statements" above in this press release. More information about factors that could affect the company's operating results is included under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the company's most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q, copies of which may be obtained by visiting eBay's investor relations website at https://investors.ebayinc.com or the SEC's website at www.sec.gov.
eBay Inc.
Three Months Ending
September 30, 2026
(In billions, except per share amounts)
GAAP
Non-GAAP (a)
Net revenues
$3.07 - $3.12
$3.07 - $3.12
Diluted EPS from continuing operations
$0.94 - $0.99
$1.36 - $1.42
Gross Merchandise Volume
$22.0 - $22.4
(a) Estimated non-GAAP amounts above for the three months ending September 30, 2026 reflect adjustments that exclude the estimated amortization of acquired intangible assets of approximately $24-$28 million, estimated stock-based compensation expense and associated employer payroll tax expense of approximately $168-$178 million, transaction-related costs of approximately $14-$16 million, and estimated adjustment between our GAAP and non-GAAP tax expense of approximately $(18)-$(19) million. The estimated GAAP diluted EPS above does not assume any gains or losses on our remaining equity investments.
eBay Inc.
Non-GAAP Measures of Financial Performance
To supplement the company's condensed consolidated financial statements presented in accordance with generally accepted accounting principles, or GAAP, the company uses non-GAAP measures of certain components of financial performance. These non-GAAP measures include non-GAAP net income, non-GAAP earnings per diluted share, non-GAAP operating income and margin, non-GAAP effective tax rate, free cash flow and figures in this press release presented on an "FX-Neutral basis." These non-GAAP financial measures are presented on a continuing operations basis.
These non-GAAP measures are not in accordance with, or an alternative to, measures prepared in accordance with GAAP and may be different from non-GAAP measures used by other companies. In addition, these non-GAAP measures are not based on any comprehensive set of accounting rules or principles. Non-GAAP measures have limitations in that they do not reflect all of the amounts associated with the company's results of operations as determined in accordance with GAAP. These measures should only be used to evaluate the company's results of operations in conjunction with the corresponding GAAP measures.
Reconciliation to the nearest GAAP measure of all non-GAAP measures included in this press release, except for figures in this press release presented on an "FX-Neutral basis," can be found in the tables included in this press release. For figures in this press release reported on an "FX-Neutral basis," the company calculates the year-over-year impact of foreign currency movements using prior period foreign currency rates, excluding hedging activity, applied to current year transactional currency amounts.
These non-GAAP measures are provided to enhance investors' overall understanding of the company's current financial performance and its prospects for the future. Specifically, the company believes the non-GAAP measures provide useful information to both management and investors by excluding certain expenses, gains and losses, or net purchases of property and equipment, as the case may be, that may not be indicative of its core operating results and business outlook. In addition, because the company has historically reported certain non-GAAP results to investors, the company believes that the inclusion of non-GAAP measures provides consistency in the company's financial reporting.
For its internal budgeting process, and as discussed further below, the company's management uses financial measures that do not include stock-based compensation expense, employer payroll taxes on stock-based compensation, amortization or impairment of acquired intangible assets, impairment of goodwill, amortization of deferred tax assets associated with the realignment of its legal structure and related foreign exchange effects, significant gains or losses from the disposal/acquisition of a business, certain gains and losses on investments including changes in fair value, changes in foreign currency exchange rates and the impact of any related foreign exchange derivative instruments, gains or losses associated with a warrant agreement that the company entered into with Adyen, restructuring-related charges and the income taxes associated with the foregoing. In addition to the corresponding GAAP measures, the company's management also uses the foregoing non-GAAP measures in reviewing the financial results of the company.
The company excludes the following items from non-GAAP net income, non-GAAP earnings per diluted share, non-GAAP operating income and margin and non-GAAP effective tax rate:
Stock-based compensation expense and related employer payroll taxes. This expense consists of expenses for stock options, restricted stock and employee stock purchases. The company excludes stock-based compensation expense from its non-GAAP measures primarily because they are non-cash expenses that management does not believe are reflective of ongoing operating results. The related employer payroll taxes are dependent on the company's stock price and the vesting of restricted stock by employees and the timing and size of stock option exercises, over which management has limited to no control, and as such management does not believe it correlates to the company's operation of the business.
Amortization or impairment of acquired intangible assets, impairment of goodwill, certain amortization of deferred tax assets and related foreign exchange effects, and certain gains or losses on investments. The company incurs amortization or impairment of acquired intangible assets and goodwill in connection with acquisitions and excludes these amounts from its non-GAAP measures. The company also excludes certain gains and losses on investments. The company excludes the non-cash amortization of deferred tax assets associated with the realignment of its legal structure, which is not reduced by the effects of the Tax Cuts and Jobs Act, and related foreign exchange effects. The company excludes these items because management does not believe they correlate to the ongoing operating results of the company's business.
Restructuring. These charges consist of expenses for employee severance and other exit and disposal costs. The company excludes significant restructuring charges primarily because management does not believe they are reflective of ongoing operating results.
Transaction related costs. The company may incur significant gains or losses and incremental costs related to the acquisition or disposal of a business, unsolicited proposals and shareholder activism matters. These costs include third party fees such as banker fees, legal and advisory fees and other professional services. The company excludes these items from its non-GAAP measures as management does not believe they correlate to the company's ongoing operating results of the business.
Other certain significant gains, losses, or charges that are not indicative of the company's core operating results. These are significant gains, losses, or charges during a period that are the result of isolated events or transactions which have not occurred frequently in the past and are not expected to occur regularly or be repeated in the future. The company excludes these amounts from its results primarily because management does not believe they are indicative of its current or ongoing operating results. These amounts include changes in fair value and the related change in foreign currency exchange rates of equity securities with readily determinable fair values, globally.
Change in fair market value of warrants. These are gains or losses associated with warrant agreements entered into with vendors, which are attributable to changes in fair value during the period.
Income tax effects and adjustments. We are using a non-GAAP tax rate of 17.5% for evaluating our operating results, up from 16.5% in 2025. This rate could change for various reasons including significant changes in our geographic earnings mix or fundamental tax law changes in major jurisdictions in which we operate.
In addition to the non-GAAP measures discussed above, the company also uses free cash flow. Free cash flow represents operating cash flows less purchases of property and equipment. The company considers free cash flow to be a liquidity measure that provides useful information to management and investors about the amount of cash generated by the business after the purchases of property, buildings, and equipment, which can then be used to, among other things, invest in the company's business, make strategic acquisitions, repurchase stock and pay dividends. A limitation of the utility of free cash flow as a measure of financial performance is that it does not represent the total increase or decrease in the company's cash balance for the period and does not exclude certain non-discretionary expenditures, such as mandatory debt service requirements.
eBay Inc.
Reconciliation of GAAP Operating Income to Non-GAAP Operating Income
Three Months Ended
June 30,
Six Months Ended
June 30,
2026
2025
2026
2025
(In millions, except percentages)
GAAP operating income
$ 676
$ 479
$ 1,287
$ 1,090
Stock-based compensation expense and related employer
payroll taxes
188
172
355
316
Amortization of acquired intangible assets within cost of net
revenues and operating expenses
13
13
25
25
Restructuring and executive bonuses
1
55
105
55
Legal matters
(10)
52
(10)
52
Transaction related costs
25
—
38
—
Total non-GAAP operating income adjustments
217
292
513
448
Non-GAAP operating income
$ 893
$ 771
$ 1,800
$ 1,538
GAAP operating margin
21.6 %
17.6 %
20.7 %
20.5 %
Non-GAAP operating margin
28.5 %
28.3 %
28.9 %
28.9 %
Presented on a continuing operations basis
Reconciliation of GAAP Net Income to Non-GAAP Net Income and
GAAP Effective Tax Rate to Non-GAAP Effective Tax Rate
Three Months Ended
June 30,
Six Months Ended
June 30,
2026
2025
2026
2025
(In millions, except per share amounts and percentages)
GAAP income from continuing operations before income taxes
$ 665
$ 472
$ 1,283
$ 1,101
GAAP provision for income taxes
(113)
(107)
(219)
(235)
GAAP net income from continuing operations
552
365
1,064
866
Non-GAAP adjustments to net income from continuing
operations:
Non-GAAP operating income from continuing operations
adjustments (see table above)
217
292
513
448
Change in fair value of equity investments and warrants
(2)
3
6
—
Income tax effects and adjustments
(40)
(20)
(96)
(20)
Non-GAAP net income from continuing operations
$ 727
$ 640
$ 1,487
$ 1,294
Diluted net income from continuing operations per share:
GAAP
$ 1.21
$ 0.78
$ 2.33
$ 1.83
Non-GAAP
$ 1.60
$ 1.36
$ 3.26
$ 2.74
Shares used in GAAP diluted net income per share calculation
455
470
457
473
Shares used in non-GAAP diluted net income per share
calculation
455
470
457
473
GAAP effective tax rate – Continuing operations
17.1 %
22.6 %
17.1 %
21.4 %
Income tax effects and adjustments to net income from
continuing operations
Americké akciové trhy vstoupily do nového měsíce na pozitivní vlně. Hlavní indexy rostly o více než procento. Největší zásluhu na tom mají obnovené naděje na pozitivní posun v blokádě Hormuzu a růstový protipohyb na AI titulech.
Index Dow Jones +1,32 % na 53178,41 b.
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Index S&P 500 +1,48 % na 7600,52 b. Nejsilnější sektory S&P Změna Nejslabší sektory S&P Změna Komunikační služby +4,3 % Energie -1,2 % Zbytná spotřeba +2,7 % Nezbytná spotřeba -0,3 % Průmysl +1,9 % Zdravotní péče -0,2 % Nejsilnější akcie S&P Změna Nejslabší akcie S&P Změna First Solar (FSLR) +10 % Marriott International (MAR) -7,0 % Coherent Corp (COHR) +9,6 % Fair Isaac Corp (FICO) -6,9 % Lumentum Holdings (LITE) +9,2 % eBay (EBAY) -6,0 % Oracle Corp (ORCL) +9,2 % Monolithic Power Systems (MPWR) -5,7 % Axon Enterprise (AXON) +9,1 % CF Industries Holdings (CF) -5,5 %
Martin Varecha
Fio banka, a.s.
Prohlášení
Boeing (BA) shares take flight after a double upgrade from BNP Paribas while eBay (EBAY) fades following a downgrade from Wells Fargo. Jenny Horne and Alex Coffey take a look at the Big Board to break down the fundamental picture behind both stocks heading in opposite directions in midday trading.
Key Takeaways eBay is set to report Q2 2026 results with revenues guided between $2.97 billion and $3.03 billion.Zacks Consensus Estimate pegs EBAY's Q2 EPS at $1.51, up 10.22% year over year.eBay is expected to benefit from focused categories, recommerce, AI tools and expanding live commerce. eBay (EBAY - Free Report) is scheduled to report its second-quarter 2026 results on Aug. 05, 2026.
For the second quarter, eBay expects total revenues between $2.97 billion and $3.03 billion. On an FX-neutral basis, year-over-year revenue growth is anticipated to be 8-10%. The Zacks Consensus Estimate for second-quarter 2026 revenues is pegged at $3.02 billion, suggesting 10.54% year-over-year growth.
eBay’s second-quarter 2026 non-GAAP earnings per share (EPS) are expected to be between $1.46 and $1.51.
The consensus mark for earnings is pegged at $1.51 per share, down by a penny over the past 30 days. This projection indicates a year-over-year increase of 10.22% from the year-ago quarter’s reported figure.
eBay surpassed the Zacks Consensus Estimate for earnings in each of the trailing four quarters, with an average surprise of 4.1%.
Let us see how things are shaping up for the upcoming announcement.
Key Factors to ConsidereBay's second-quarter performance is likely to have reflected continued execution across its strategic priorities, with momentum in focused categories, consumer-to-consumer commerce and recommerce expected to have remained supportive. Demand in collectibles, motors, fashion and electronics may have continued to contribute to marketplace activity, although growth was expected to moderate from the previous quarter given tougher comparisons and normalization in categories such as bullion. eBay Live and the nascent vehicles business may have offered some offset, with Live likely continuing to scale rapidly across international markets.
The company is also expected to have benefited from continued rollout of AI-enabled tools and marketplace enhancements. Broader adoption of Magical Listing and the ongoing expansion of Agentic Search may have supported seller activity, listing creation and buyer engagement. Advertising offerings, authentication services, Guaranteed Fit and cross-border shipping initiatives were likely to have remained supportive of marketplace activity. However, continued investment in AI, marketing and shipping capabilities may have limited margin expansion even as management emphasized balancing reinvestment with earnings flow-through.
Corporate developments during the quarter were broadly aligned with these priorities. eBay expanded its live commerce efforts through additional eBay Live events focused on sports collectibles, a category that has been a key contributor to marketplace growth. The company also announced the global winner of its Circular Fashion Fund, reinforcing its focus on recommerce and pre-owned fashion. Separately, the pending Depop acquisition likely moved closer to completion following regulatory clearances, though its financial contribution was probably limited given the timing near quarter end.
International markets, particularly in Europe, likely continued to face macro headwinds and softer consumer confidence relative to a comparatively resilient US business.
What Our Model Says About EBAY StockOur proven model does not conclusively predict an earnings beat for eBay this time around. Per the Zacks model, the combination of a positive Earnings ESP and a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold) increases the odds of an earnings beat. However, this is not the case here, as you can see below.
eBay currently has an Earnings ESP of -1.42% and a Zacks Rank #3. You can uncover the best stocks to buy or sell before they are reported with our Earnings ESP Filter.
Stocks to ConsiderHere are some companies worth considering, as our model shows that these have the right combination of elements to beat on earnings in their upcoming releases:
Sweetgreen (SG - Free Report) currently has an Earnings ESP of +11.54% and carries a Zacks Rank #2. SG shares have declined 0.9% in the past six-month period. SG is set to report its second-quarter 2026 results on Aug. 6. You can see the complete list of today’s Zacks #1 Rank stocks here.
Groupon (GRPN - Free Report) has an Earnings ESP of +4.00% and a Zacks Rank #3 at present. GRPN shares have surged 102.5% in the past six-month period. GRPN is set to report its second-quarter 2026 results on Aug. 6.
Portillo's Inc. (PTLO - Free Report) presently has an Earnings ESP of +3.85% and a Zacks Rank #3. PTLO shares have declined 25.9% in the past six-month period. PTLO is slated to report its second-quarter 2026 results on Aug. 5.
In its upcoming report, eBay (EBAY - Free Report) is predicted by Wall Street analysts to post quarterly earnings of $1.51 per share, reflecting an increase of 10.2% compared to the same period last year. Revenues are forecasted to be $3.02 billion, representing a year-over-year increase of 10.5%.
The consensus EPS estimate for the quarter has been revised 0.5% higher over the last 30 days to the current level. This reflects how the analysts covering the stock have collectively reevaluated their initial estimates during this timeframe.
Prior to a company's earnings announcement, it is crucial to consider revisions to earnings estimates. This serves as a significant indicator for predicting potential investor actions regarding the stock. Empirical research has consistently demonstrated a robust correlation between trends in earnings estimate revision and the short-term price performance of a stock.
While it's common for investors to rely on consensus earnings and revenue estimates for assessing how the business may have performed during the quarter, exploring analysts' forecasts for key metrics can yield valuable insights.
With that in mind, let's delve into the average projections of some eBay metrics that are commonly tracked and projected by analysts on Wall Street.
Analysts predict that the 'Active Buyers' will reach 136.47 million. The estimate compares to the year-ago value of 134.00 million.
The combined assessment of analysts suggests that 'Gross Merchandise Volume - Total' will likely reach $21.57 billion. Compared to the current estimate, the company reported $19.51 billion in the same quarter of the previous year.
According to the collective judgment of analysts, 'Gross Merchandise Volume - International' should come in at $10.53 billion. The estimate is in contrast to the year-ago figure of $10.09 billion.
The consensus estimate for 'Gross Merchandise Volume - U.S.' stands at $11.04 billion. The estimate is in contrast to the year-ago figure of $9.43 billion.
The average prediction of analysts places 'Take rate' at 13.8%. The estimate is in contrast to the year-ago figure of 14.0%.
View all Key Company Metrics for eBay here>>>
Shares of eBay have experienced a change of -1.2% in the past month compared to the -0.5% move of the Zacks S&P 500 composite. With a Zacks Rank #3 (Hold), EBAY is expected to mirror the overall market performance in the near future. You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>> .
eBay (NASDAQ:EBAY | EBAY Price Prediction) and several of its former executives have agreed to pay $48.7 million in direct compensation to David and Ina Steiner, the Natick, Massachusetts couple who were targeted in 2019 with anonymous deliveries that included live cockroaches, live spiders, a preserved fetal pig, a bloody pig Halloween mask, a funeral wreath, and a book about surviving the death of a spouse. The settlement package, which also carries $7 million in charitable donations, including to organizations supporting First Amendment rights, brings the total value of the agreement to roughly $56 million.
A Harassment Campaign Straight Out of Fiction The Steiners, who ran EcommerceBytes, an e-commerce industry newsletter that had published coverage critical of eBay, were also subjected to cyberstalking, death threats, and in-person surveillance by former eBay workers. They alleged the barrage was a coordinated conspiracy to intimidate and silence them in order to stifle their reporting on eBay.
The couple’s civil complaint framed the effort as retaliation for their journalism. Their stated goal in pursuing the case, as reported in the settlement coverage, was to “prevent similar corporate misconduct and protect First Amendment rights.” Notably, the deal contains no confidentiality provision, leaving the Steiners free to speak publicly about what happened.
The Criminal Case Came First The civil settlement follows a criminal prosecution that was resolved years earlier. Seven former eBay employees were criminally charged in 2020 in connection with the campaign. Most defendants pleaded guilty to charges including conspiracy and cyberstalking, and were sentenced to prison terms or home confinement. James Baugh, eBay’s former senior director of safety and security, was sentenced to nearly five years in prison.
Former CEO Devin Wenig resigned in 2019, reportedly retaining $17 million in annual compensation and $40 million in severance. Wenig was not criminally charged, and has stated the harassment was “deliberately done in secret and without my knowledge.” Former Chief Communications Officer Steve Wymer and former Senior Vice President Wendy Jones were also not criminally charged. eBay had previously paid a $3 million criminal penalty to federal authorities.
Who Pays What The direct compensation breaks down as follows: approximately $46.15 million from eBay itself; $2 million from former CEO Devin Wenig; $500,000 from former executive Wendy Jones; $50,000 from former Chief Communications Officer Steve Wymer. In statements accompanying the deal, eBay expressed “deep apologies” for the “reprehensible” actions of former staff.
A Financial Coda After the Criminal Reckoning For eBay, which carries a market capitalization of roughly $51.19 billion and posted $11.6 billion in trailing twelve-month revenue, the payout is modest relative to the balance sheet. Shares closed at $115.30 on July 29, 2026, and the stock is up 33.2% year to date. The civil settlement caps a saga that already produced federal convictions and prison sentences, closing the financial chapter on a case whose criminal reckoning arrived years ago.
Act now: the analyst who called NVIDIA in 2010 just named his top 10 AI stocks — and eBay didn't make the cut. Grab the names FREE today.
, /PRNewswire/ -- eBay Inc. (Nasdaq: EBAY), a global commerce leader that connects millions of buyers and sellers around the world, today announced that it has completed its acquisition of Depop, a leading consumer-to-consumer (C2C) fashion marketplace with a highly-engaged Gen Z and Millennial customer base.
The acquisition builds on eBay's continued momentum in fashion, a more than $10 billion annual GMV category for the company. With millions of users buying and selling fashion items, Depop has built one of the most vibrant and fastest-growing communities in fashion resale and cultivated a distinct, community-driven platform rooted in discovery, creativity, and peer-to-peer connection. Its highly engaged customer base and accessibly priced fashion inventory make Depop a natural complement to eBay's leading proposition in C2C commerce. eBay intends to support Depop's continued growth while preserving the elements that make the marketplace unique to accelerate the future of circular fashion.
"As a global leader in C2C and recommerce, eBay's acquisition of Depop further strengthens our C2C value proposition. This combines two distinct customer experiences and expands our reach with the next generation of buyers and sellers," said Jamie Iannone, Chief Executive Officer of eBay. "Our goal is to preserve Depop's strong brand, community, and product experience, while helping the team accelerate the roadmap that is already underway and explore synergies with eBay in areas that can supercharge our combined growth potential."
"Joining eBay, a company with a longstanding record of driving innovation in recommerce globally, is an exciting new chapter for Depop and our community," said Peter Semple, Chief Executive Officer of Depop. "We've built a marketplace centered on creativity, self-expression, and connection, and we're just getting started. Depop is a natural fit with eBay and together we can accelerate our growth while continuing to deliver the unique experience our users value."
As part of eBay, Depop will operate as a complementary business, retaining its distinct brand, platform, customer experience, and culture. By combining Depop's category leadership with eBay's global scale and capabilities — including shipping, personalization, compliance, and trusted services — we will enhance the buyer and seller experience and accelerate growth.
About eBay
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2025, eBay enabled nearly $80 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.
About Depop
Depop is the community-powered circular fashion marketplace where people can buy, sell and discover desirable, affordable secondhand fashion. Together with its global community of millions of users, Depop is on a mission to make fashion circular - encouraging more people to choose secondhand and extend the lives of their clothes, redefining fashion consumption. Founded in 2011, Depop's diverse community has helped move resale into the mainstream, where buying secondhand is no longer an alternative, but how people of different ages now engage with fashion. For more information, visit www.depop.com
Forward-Looking Statements
This press release contains "forward-looking" statements within the meaning of the federal securities laws, including the potential benefits of the transaction. In some cases, forward-looking statements can be identified by terms such as "aim," "anticipate," "believe," "can," "commit," "continue," "could," "design," "develop," "enable," "estimate," "expect," "forecast," "future," "goal," "impact," "intend," "likely," "maintain," "may," "ongoing," "opportunity," "optimistic," "outlook," "plan," "possible," "potential," "predict," "probable," "pursue," "remain," "seek," "should," "strategy," "strive," "target," "value," "will," "would," or similar expressions, variations and derivative forms and/or the negatives of those words. The following factors, among others, could cause actual results to differ materially from those described in forward-looking statements: the possibility that eBay may not fully realize the anticipated benefits of the transaction; business disruption following the transaction; diversion of management time on transaction and integration related issues; the reaction of customers and other persons to the transaction; and other events that could adversely impact the anticipated benefits of the transaction, including industry, regulatory or economic conditions outside of the parties' control. Forward-looking statements involve substantial risks and uncertainties that may cause actual results to differ materially from those that eBay expects. These and other risks and uncertainties include market risks, trends and conditions. These and other risks and uncertainties are more fully described in eBay's filings with the Securities and Exchange Commission, including in the risk factors included in eBay's Annual Report on Form 10-K for the year ended December 31, 2025, as amended, and those included in subsequent reports that eBay files with the Securities and Exchange Commission. In light of such risks, readers are cautioned not to place undue reliance on such forward-looking statements. Forward-looking statements represent beliefs and assumptions of eBay only as of the date of this press release. eBay does not intend to update, and disclaims any obligation to update, any of these forward-looking statements for any reason after the date of this press release or to conform these statements to actual results or revised expectations, except as required by law.
eBay Contacts:
Investor Relations
John Egbert
[email protected]
Media Relations
Sybille St. Arromand
[email protected]
The market expects eBay (EBAY - Free Report) to deliver a year-over-year increase in earnings on higher revenues when it reports results for the quarter ended June 2026. This widely-known consensus outlook is important in assessing the company's earnings picture, but a powerful factor that might influence its near-term stock price is how the actual results compare to these estimates.
The stock might move higher if these key numbers top expectations in the upcoming earnings report, which is expected to be released on August 5. On the other hand, if they miss, the stock may move lower.
While the sustainability of the immediate price change and future earnings expectations will mostly depend on management's discussion of business conditions on the earnings call, it's worth handicapping the probability of a positive EPS surprise.
Zacks Consensus EstimateThis e-commerce company is expected to post quarterly earnings of $1.51 per share in its upcoming report, which represents a year-over-year change of +10.2%.
Revenues are expected to be $3.02 billion, up 10.5% from the year-ago quarter.
Estimate Revisions TrendThe consensus EPS estimate for the quarter has been revised 0.29% lower over the last 30 days to the current level. This is essentially a reflection of how the covering analysts have collectively reassessed their initial estimates over this period.
Investors should keep in mind that an aggregate change may not always reflect the direction of estimate revisions by each of the covering analysts.
Price, Consensus and EPS Surprise
Earnings WhisperEstimate revisions ahead of a company's earnings release offer clues to the business conditions for the period whose results are coming out. Our proprietary surprise prediction model -- the Zacks Earnings ESP (Expected Surprise Prediction) -- has this insight at its core.
The Zacks Earnings ESP compares the Most Accurate Estimate to the Zacks Consensus Estimate for the quarter; the Most Accurate Estimate is a more recent version of the Zacks Consensus EPS estimate. The idea here is that analysts revising their estimates right before an earnings release have the latest information, which could potentially be more accurate than what they and others contributing to the consensus had predicted earlier.
Thus, a positive or negative Earnings ESP reading theoretically indicates the likely deviation of the actual earnings from the consensus estimate. However, the model's predictive power is significant for positive ESP readings only.
A positive Earnings ESP is a strong predictor of an earnings beat, particularly when combined with a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold). Our research shows that stocks with this combination produce a positive surprise nearly 70% of the time, and a solid Zacks Rank actually increases the predictive power of Earnings ESP.
Please note that a negative Earnings ESP reading is not indicative of an earnings miss. Our research shows that it is difficult to predict an earnings beat with any degree of confidence for stocks with negative Earnings ESP readings and/or Zacks Rank of 4 (Sell) or 5 (Strong Sell).
How Have the Numbers Shaped Up for eBay?For eBay, the Most Accurate Estimate is lower than the Zacks Consensus Estimate, suggesting that analysts have recently become bearish on the company's earnings prospects. This has resulted in an Earnings ESP of -1.42%.
On the other hand, the stock currently carries a Zacks Rank of #3.
So, this combination makes it difficult to conclusively predict that eBay will beat the consensus EPS estimate.
Does Earnings Surprise History Hold Any Clue?Analysts often consider to what extent a company has been able to match consensus estimates in the past while calculating their estimates for its future earnings. So, it's worth taking a look at the surprise history for gauging its influence on the upcoming number.
For the last reported quarter, it was expected that eBay would post earnings of $1.58 per share when it actually produced earnings of $1.66, delivering a surprise of +5.06%.
Over the last four quarters, the company has beaten consensus EPS estimates four times.
Bottom LineAn earnings beat or miss may not be the sole basis for a stock moving higher or lower. Many stocks end up losing ground despite an earnings beat due to other factors that disappoint investors. Similarly, unforeseen catalysts help a number of stocks gain despite an earnings miss.
That said, betting on stocks that are expected to beat earnings expectations does increase the odds of success. This is why it's worth checking a company's Earnings ESP and Zacks Rank ahead of its quarterly release. Make sure to utilize our Earnings ESP Filter to uncover the best stocks to buy or sell before they've reported.
eBay doesn't appear a compelling earnings-beat candidate. However, investors should pay attention to other factors too for betting on this stock or staying away from it ahead of its earnings release.
An Industry Player's Expected ResultsAmong the stocks in the Zacks Internet - Commerce industry, Booking Holdings (BKNG - Free Report) , is soon expected to post earnings of $2.46 per share for the quarter ended June 2026. This estimate indicates a year-over-year change of +10.8%. This quarter's revenue is expected to be $7.19 billion, up 5.8% from the year-ago quarter.
The consensus EPS estimate for Booking Holdings has been revised 0.1% lower over the last 30 days to the current level. However, a lower Most Accurate Estimate has resulted in an Earnings ESP of -1.74%.
This Earnings ESP, combined with its Zacks Rank #3 (Hold), makes it difficult to conclusively predict that Booking Holdings will beat the consensus EPS estimate. The company beat consensus EPS estimates in each of the trailing four quarters.
Stay on top of upcoming earnings announcements with the Zacks Earnings Calendar.
eBay Inc. agreed to pay almost $50 million to a Massachusetts couple who said former employees of the company targeted them with threats and bizarre anonymous deliveries — including live insects, a funeral wreath and a bloody pig Halloween mask, according to settlement details released Tuesday.
The parties reported reaching a tentative settlement in February as the case was headed to trial, but they were unable to finalize it.
David and Ina Steiner asked a federal judge in June to restore the case to the trial calendar and reached a new settlement this month.
David and Ina Steiner asked a federal judge in June to restore the case to the trial calendar and reached a new settlement this month. Boston Globe via Getty Images The agreement with the Steiners, founders of EcommerceBytes, a newsletter covering the e-commerce industry, includes an additional $7 million in charitable donations, including to organizations supporting First Amendment rights.
The settlement contains no confidentiality provision, allowing the Steiners to discuss the case publicly.
“David and I were on the same page that this settlement should and must be made public — as victims who want to prevent something like this from ever happening to anyone else, and as reporters who believe in transparency,” Ina Steiner said Tuesday in an email response to questions from The Associated Press. “We hope that this case will serve as a deterrent.”
The settlement resolves more than six years of criminal and civil proceedings stemming from the harassment campaign.
In their 2021 lawsuit filed in Boston federal court, the Steiners said that the company engaged in a conspiracy to “intimidate, threaten to kill, torture, terrorize, stalk and silence them” in order to “stifle their reporting on eBay.”
David and Ina Steiner arrive at the federal courthouse for sentencing hearings for their lawsuit against eBay on Sept. 29, 2022. REUTERS The Natick residents, who report on the e-commerce industry in their newsletter, said they were subjected to cyberstalking, death threats and in-person surveillance by former eBay workers.
Escalating pressure Ina Steiner said the campaign began with threatening direct messages on social media before escalating into anonymous deliveries of live cockroaches and spiders, a funeral wreath, a bloody pig Halloween mask and a book about surviving the death of a spouse.
The employees also sent pornographic magazines with David Steiner’s name to a neighbor’s home and planned to install a GPS device on the couple’s car.
She said she did not initially know who was behind it or why.
“I could not conceive that a company I had been covering for the past two decades had tried to terrorize us into stopping our reporting,” she said.
When the lawsuit was filed, the company said “the misconduct of these former employees was wrong,” and that it would “do what is fair and appropriate to try to address what the Steiners went through.”
eBay reiterated its apology Tuesday, saying, “What the Steiners were subjected to by former eBay employees in 2019 was wrong, reprehensible and should never have happened.”
The company also acknowledged “the unprofessional tone in internal communications” by former CEO Devin Wenig, former Chief Communications Officer Steve Wymer and former Senior Vice President Wendy Jones.
The company said the conduct “is not representative of eBay’s culture” and said it has since changed leadership and strengthened its policies, procedures and ethics training.
eBay reiterated its apology Tuesday, saying, “What the Steiners were subjected to by former eBay employees in 2019 was wrong, reprehensible and should never have happened.” GoodPics – stock.adobe.com In 2020, federal prosecutors charged seven former eBay employees, alleging they carried out a coordinated harassment campaign against the couple after becoming angered by coverage in the couple’s online newsletter.
Most of the defendants pleaded guilty to charges including conspiracy and cyberstalking and were later sentenced to prison terms or home confinement.
In 2024, eBay Inc. agreed to pay a $3 million criminal penalty under a deferred prosecution agreement with federal authorities.
Ina Steiner said the campaign began with threatening direct messages on social media before escalating into anonymous deliveries of live cockroaches and spiders. RHJ – stock.adobe.com A ‘painful, life-changing experience’ Under the settlement, the Steiners will receive $48.7 million in compensation, including $46.15 million from eBay, $2 million from former CEO Wenig, $500,000 from former executive Jones and $50,000 from former executive Wymer.
The company will fund $6 million in charitable contributions to various nonprofit organizations, with Wenig contributing an additional $1 million to a charity dedicated to protecting First Amendment rights in Ina Steiner’s name.
In a statement, Steiner attorney Christopher Murphy cited the recovery amount, personal payments by former executives, a commitment for $7 million to go to nonprofits and the absence of a confidentiality provision in a system where “wrongdoers too often hide their misdeeds by dangling compensation in front of those they victimized and trading that compensation for confidentiality or an NDA.”
Protecting journalists and publishers and deterring corporate misconduct were goals from the beginning, he said. “We believe this resolution sends a clear message that corporations and their executives cannot engage in this type of misconduct without facing significant consequences,” said Murphy, of Massachusetts-based Scalli Murphy Law.
Ina Steiner said she and her husband hoped that “some good will come out of this painful, life-changing experience.”
One of the most bizarre episodes in e-commerce history has come to a close. eBay and several former eBay employees have agreed to pay $56 million to a newsletter-writing couple who were targeted by the company’s former executives in a horrific targeted harassment campaign that took place in 2019.
Ina and David Steiner, a married couple and the co-authors of EcommerceBytes, inspired the ire of high-level eBay executives after occasionally criticizing the company in their newsletter. In 2019, a plot was concocted to intimidate the couple into halting their negative coverage.
Executives used sock puppet social media accounts to harass the couple, while also sending them anonymous threatening letters and bizarre items in the mail — including live spiders and cockroaches, pornographic magazines, a bloody pig mask, a funereal wreath, and a book about surviving the death of a spouse.
According to previously released court documents, a plan that was attempted but never successfully carried out involved affixing a GPS tracking device to the couple’s car. Yet another internally broached plan involved sending a “Samoan gang” to the Steiners’ home.
The settlement this week resolves a 2021 civil case brought by the couple against eBay. The law office representing the Steiners writes that the settlement includes $46.15 million paid to the couple by eBay itself, as well as $2 million from former eBay executive CEO Devin Wenig.
Additionally, $500,000 will be paid out to the couple from former eBay executive Wendy Jones, as well as $50,000 from former eBay executive Steve Wymer. Additional funds are being paid to various non-profits.
In 2022, seven former eBay employees were criminally charged and pled guilty in relation to the plot, including the company’s former security chief, James Baugh — who was sentenced to nearly five years in prison. Others indicted by the U.S. Department of Justice include David Harville, Brian Gilbert, Stephanie Popp, Stephanie Stockwell, Philip Cooke, and former eBay contractor Veronica Zea.
In a statement published Tuesday, eBay disavowed its former employees’ behavior as “not representative of eBay’s culture” — which is comforting, I guess.
“As we have long stated, what the Steiners were subjected to by former eBay employees in 2019 was wrong, reprehensible and should never have happened,” eBay continued. “We condemn, in the strongest terms possible, the employees who perpetrated and pled guilty to criminal charges for the misconduct against Ina and David Steiner.”
“We continue to extend our deepest apologies to the Steiners. This agreement is consistent with our commitment to fairly compensate the Steiners and fulfills our efforts to make things right.”
“This case was always about more than obtaining financial recovery,” said Christopher Murphy, one of the Steiners’ attorneys. “From the beginning, our clients wanted to uncover the truth, protect journalists and publishers, hold those responsible accountable, deter future corporate misconduct, and help ensure others would never have to endure what they experienced.”
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Lucas is a senior writer at TechCrunch, where he covers artificial intelligence, consumer tech, and startups. He previously covered AI and cybersecurity at Gizmodo. You can contact Lucas by emailing [email protected].
EBay and three former top executives have agreed to pay $55.7 million to resolve a lawsuit by a Massachusetts couple who fell victim to a bizarre stalking and harassment campaign carried out by several of its employees in retaliation for their coverage of the e-commerce company in a newsletter they publish.
