If you are looking for a stock that has a solid history of beating earnings estimates and is in a good position to maintain the trend in its next quarterly report, you should consider eBay (EBAY - Free Report) . This company, which is in the Zacks Internet - Commerce industry, shows potential for another earnings beat.
When looking at the last two reports, this e-commerce company has recorded a strong streak of surpassing earnings estimates. The company has topped estimates by 5.51%, on average, in the last two quarters.
For the last reported quarter, eBay came out with earnings of $1.6 per share versus the Zacks Consensus Estimate of $1.51 per share, representing a surprise of 5.96%. For the previous quarter, the company was expected to post earnings of $1.58 per share and it actually produced earnings of $1.66 per share, delivering a surprise of 5.06%.
Price and EPS Surprise
Thanks in part to this history, there has been a favorable change in earnings estimates for eBay lately. In fact, the Zacks Earnings ESP (Expected Surprise Prediction) for the stock is positive, which is a great indicator of an earnings beat, particularly when combined with its solid Zacks Rank.
Our research shows that stocks with the combination of a positive Earnings ESP and a Zacks Rank #3 (Hold) or better produce a positive surprise nearly 70% of the time. In other words, if you have 10 stocks with this combination, the number of stocks that beat the consensus estimate could be as high as seven.
The Zacks Earnings ESP compares the Most Accurate Estimate to the Zacks Consensus Estimate for the quarter; the Most Accurate Estimate is a version of the Zacks Consensus whose definition is related to change. The idea here is that analysts revising their estimates right before an earnings release have the latest information, which could potentially be more accurate than what they and others contributing to the consensus had predicted earlier.
eBay currently has an Earnings ESP of +0.47%, which suggests that analysts have recently become bullish on the company's earnings prospects. This positive Earnings ESP when combined with the stock's Zacks Rank #2 (Buy) indicates that another beat is possibly around the corner. We expect the company's next earnings report to be released on October 28, 2026.
Investors should note, however, that a negative Earnings ESP reading is not indicative of an earnings miss, but a negative value does reduce the predictive power of this metric.
Many companies end up beating the consensus EPS estimate, but that may not be the sole basis for their stocks moving higher. On the other hand, some stocks may hold their ground even if they end up missing the consensus estimate.
Because of this, it's really important to check a company's Earnings ESP ahead of its quarterly release to increase the odds of success. Make sure to utilize our Earnings ESP Filter to uncover the best stocks to buy or sell before they've reported.
In its upcoming report, eBay (EBAY - Free Report) is predicted by Wall Street analysts to post quarterly earnings of $1.43 per share, reflecting an increase of 5.2% compared to the same period last year. Revenues are forecasted to be $3.13 billion, representing a year-over-year increase of 11%.
Over the past 30 days, the consensus EPS estimate for the quarter has been adjusted upward by 0.2% to its current level. This demonstrates the covering analysts' collective reassessment of their initial projections during this period.
Prior to a company's earnings release, it is of utmost importance to factor in any revisions made to the earnings projections. These revisions serve as a critical gauge for predicting potential investor behaviors with respect to the stock. Empirical studies consistently reveal a strong link between trends in earnings estimate revisions and the short-term price performance of a stock.
While investors typically use consensus earnings and revenue estimates as indicators of quarterly business performance, exploring analysts' projections for specific key metrics can offer valuable insights.
In light of this perspective, let's dive into the average estimates of certain eBay metrics that are commonly tracked and forecasted by Wall Street analysts.
The average prediction of analysts places 'Take rate' at 13.7%. Compared to the present estimate, the company reported 14.0% in the same quarter last year.
According to the collective judgment of analysts, 'Gross Merchandise Volume - Total' should come in at $22.33 billion. The estimate compares to the year-ago value of $20.11 billion.
The collective assessment of analysts points to an estimated 'Gross Merchandise Volume - International' of $10.70 billion. Compared to the current estimate, the company reported $10.23 billion in the same quarter of the previous year.
Analysts expect 'Gross Merchandise Volume - U.S.' to come in at $11.64 billion. The estimate is in contrast to the year-ago figure of $9.87 billion.
Analysts' assessment points toward 'Active Buyers' reaching 136.73 million. The estimate is in contrast to the year-ago figure of 134.00 million.
View all Key Company Metrics for eBay here>>>
Shares of eBay have experienced a change of +13.2% in the past month compared to the -1.2% move of the Zacks S&P 500 composite. With a Zacks Rank #2 (Buy), EBAY is expected to outperform the overall market in the near future. You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>> .
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Momentum ScoreMomentum investors, who live by the saying "the trend is your friend," are most interested in taking advantage of upward or downward trends in a stock's price or earnings outlook. Utilizing one-week price change and the monthly percentage change in earnings estimates, among other factors, the Momentum Style Score can help determine favorable times to buy high-momentum stocks.
VGM ScoreIf you like to use all three kinds of investing, then the VGM Score is for you. It's a combination of all Style Scores, and is an important indicator to use with the Zacks Rank. The VGM Score rates each stock on their shared weighted styles, narrowing down the companies with the most attractive value, best growth forecast, and most promising momentum.
How Style Scores Work with the Zacks Rank A proprietary stock-rating model, the Zacks Rank utilizes the power of earnings estimate revisions, or changes to a company's earnings outlook, to help investors create a successful portfolio.
Investors can count on the Zacks Rank's success, with #1 (Strong Buy) stocks producing an unmatched +23.82% average annual return since 1988, more than double the S&P 500's performance. But the model rates a large number of stocks, and there are over 200 companies with a Strong Buy rank, plus another 600 with a #2 (Buy) rank, on any given day.
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You want to make sure you're buying stocks with the highest likelihood of success, and to do that, you'll need to pick stocks with a Zacks Rank #1 or #2 that also have Style Scores of A or B. If you like a stock that only has a #3 (Hold) rank, it should also have Scores of A or B to guarantee as much upside potential as possible.
The direction of a stock's earnings estimate revisions should always be a key factor when choosing which stocks to buy, since the Scores were created to work together with the Zacks Rank.
For instance, a stock with a #4 (Sell) or #5 (Strong Sell) rating, even one that boasts Scores of A and B, still has a downward-trending earnings forecast, and a much greater likelihood its share price will decline as well.
Thus, the more stocks you own with a #1 or #2 Rank and Scores of A or B, the better.
Stock to Watch: eBay (EBAY - Free Report) eBay Inc. operates an online commerce platform that connects buyers and sellers across a wide range of merchandise categories. The marketplace supports both fixed-price and auction-style listings and provides tools that help sellers create storefronts, manage listings and serve customers. Over time, the company has evolved from a community-based auction site into a global marketplace with operations spanning the United States and international regions.
EBAY is a #2 (Buy) on the Zacks Rank, with a VGM Score of B.
Momentum investors should take note of this Retail-Wholesale stock. EBAY has a Momentum Style Score of B, and shares are up 13.2% over the past four weeks.
For fiscal 2026, three analysts revised their earnings estimate upwards in the last 60 days, and the Zacks Consensus Estimate has increased $0.03 to $5.94 per share. EBAY boasts an average earnings surprise of +4.2%.
With a solid Zacks Rank and top-tier Momentum and VGM Style Scores, EBAY should be on investors' short list.
The e-commerce giant eBay (Nasdaq: EBAY) will undertake its second round of mass layoffs this year.
Yesterday, the popular online marketplace said it is preparing to lay off about 1,000 employees, or roughly 9% of its workforce. The additional layoffs, following a round of layoffs early this year, come at a time when eBay is in the middle of a strategic shift that has boosted its stock price.
What’s happened?The CEO of eBay, Jamie Iannone, sent a memo to staff informing them that the company will lay off roughly 9% of its existing workforce, according to Reuters. An eBay spokesperson later confirmed the plans with Reuters, saying about 1,000 workers would lose their jobs.
“Earlier this week, we shared the difficult news that we plan to reduce a portion of our workforce,” an eBay spokesperson told Fast Company when reached for comment. “As we work to capture the significant opportunity ahead, this step was taken to ensure we continue to operate from a position of strength by aligning our teams and resources with our top strategic priorities. We are grateful for the contributions of these colleagues, and are committed to supporting them through this transition with care and respect.”
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As of the end of last year, eBay had about 12,300 employees globally. In February, eBay laid off about 6% of its then-workforce, or about 800 positions.
The second round of layoffs confirmed this week is about 25% larger than the first round and comes at a time when the online marketplace is undergoing a strategic shift to help it better differentiate itself from its rivals.
eBay pivots to collectibles and second-hand luxury goodseBay was one of the dotcom darlings of the early internet. The company brought the concept of online auctions to the masses and opened up a new way for ordinary people to easily sell their goods to make some extra cash.
eBay is cutting approximately 1,000 jobs, or about 9% of its workforce, marking the online marketplace's second round of layoffs this year as it looks to streamline operations and focus on key areas of growth.
The job cuts were outlined in an internal memo from CEO Jamie Iannone obtained by Reuters, which first reported the move Wednesday. An eBay spokesperson also confirmed the layoffs to the news agency.
"Our strategy is working," Iannone wrote in the memo.
He said the company must decide where to direct its investments and resources to capitalize on future opportunities.
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eBay headquarters in San Jose, California, on Monday, Aug. 9, 2021. (David Paul Morris/Bloomberg via Getty Images / Getty Images)
Affected employees will be notified in the coming days, according to the memo.
The latest reductions follow a separate round of layoffs in February, when eBay eliminated approximately 800 positions, representing about 6% of its workforce.
A view of the eBay pop-up store is seen on Sept. 20, 2025, in Los Angeles, California. (Anna Webber/Getty Images for Teen Vogue / Getty Images)
The San Jose, California-based company employed approximately 12,300 people worldwide at the end of 2025, including roughly 7,200 in the United States, according to its annual filing with the Securities and Exchange Commission.
The cuts come as eBay continues to expand its presence in categories including luxury goods, collectibles and refurbished merchandise.
Signage at eBay headquarters in San Jose, California, on Aug. 9, 2021. (David Paul Morris/Bloomberg via Getty Images / Getty Images)
In July, eBay completed its acquisition of secondhand fashion marketplace Depop from Etsy for approximately $1.4 billion, expanding its reach among younger shoppers.
The company said at the time that the acquisition would build on its position in fashion, a category generating more than $10 billion in annual gross merchandise volume for eBay.
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The layoffs also come ahead of eBay's third-quarter earnings report, scheduled for next week.
EBay (EBAY.O) said on Thursday it will cut about 9% of its global workforce as part of a restructuring plan to move resources to its top strategic priorities, confirming an exclusive Reuters report from earlier this week.
The online marketplace operator also said it expects to report third-quarter results above the forecast it issued with its August earnings report.
Here are some more details:
The company expects to incur pretax restructuring charges of $130 million to $150 million, mostly tied to severance and post-employment benefits
Most of the charges will be recorded in the fourth quarter of 2026 and are expected to result in future cash expenditures, eBay said in a regulatory filing
CEO Jamie Iannone had told employees in an internal memo reviewed by Reuters that the company was simplifying operations and redirecting resources toward its fastest-growing areas
The workforce reduction is expected to affect roughly 1,000 employees, a spokesperson for eBay had confirmed to Reuters. The company had 12,300 employees at the end of last year
In February, EBay laid off about 6% of its workforce, or 800 employees, as part of efforts to streamline operations, following its $1.2 billion acquisition of Depop
The company said the move, which will affect about 1,000 employees, aims to help it focus its resources on its top priorities, and that it would continue to hire in certain areas aligned with its strategy.
eBay (EBAY) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
EBay will lay off about 9% of its workforce in a move to streamline its operations and focus on its fastest-growing areas, a company spokesperson confirmed to CNBC. The layoffs will affect approximately 1,000 employees.
"As we work to capture the significant opportunity ahead, this step was taken to ensure we continue to operate from a position of strength by aligning our teams and resources with our top strategic priorities," the spokesperson said in a statement.
The company also said it will continue to hire in "priority areas aligned with our strategy." As of the end of 2025, eBay had roughly 12,300 employees.
Reuters first reported the news, citing a memo to staff from CEO Jamie Iannone that read in part, "Our strategy is working."
"Continuing to capture the significant opportunity ahead requires us to make thoughtful choices about where we focus and invest," Iannone said in the memo, seen by Reuters.
This is the second round of layoffs for the online marketplace this year, following a 6% workforce reduction that affected about 800 employees, in February. The company has been steadily shrinking its headcount over recent years at the same time it's ramping up spending on artificial intelligence.
EBay also acquired the used clothing resale platform Depop — a brand with a strong customer base of Gen Z and millennial users — from Etsy earlier this year. The $1.4 billion deal was finalized in July.
Shares of eBay were up approximately 1% Wednesday morning.
EBay will lay off about 9% of its workforce as the online marketplace looks to simplify operations and shift resources to its fastest-growing areas, CEO Jamie Iannone told staff in a memo that was reviewed by Reuters.
A spokesperson for eBay confirmed the layoffs to Reuters on Wednesday, saying the move will eliminate around 1,000 jobs.
The company had 12,300 employees at the end of last year.
EBay will lay off about 9% of its workforce as the online marketplace looks to simplify operations and shift resources to its fastest-growing areas, CEO Jamie Iannone told staff. Bloomberg via Getty Images It also let go about 6% of its workforce, or 800 employees, in February as part of efforts to streamline operations.
EBay has set itself apart from rivals by pushing into authenticated luxury goods, collectibles and refurbished products, which draw enthusiasts willing to pay more for valuable items.
That has helped its shares rise nearly 40% this year, outperforming the benchmark S&P 500’s around 12% gain.
“Our strategy is working,” Iannone said in the memo, adding that “continuing to capture the significant opportunity ahead requires us to make thoughtful choices about where we focus and invest.”
He said affected staff would be informed in the coming days.
Shares of eBay rose about 1% in morning trading.
The company has this year also benefited from its $1.4 billion deal for fashion resale platform Depop, which expanded its reach among younger consumers and strengthened its position in the growing re-commerce market.
EBay also benefited from its $1.4 billion deal for fashion resale platform Depop, which expanded its reach among younger consumers and strengthened its position in the growing re-commerce market. JHVEPhoto – stock.adobe.com That helped eBay forecast third-quarter revenue above Wall Street estimates when it last posted results, in August.
The company is slated to report latest earnings next week.
Those efforts have also caught the eye of GameStop CEO Ryan Cohen, who made an unsolicited $56 billion bid for the much larger eBay in May.
EBay had rejected the offer, saying that it was “neither credible nor attractive.”
EBay (EBAY.O) will lay off about 9% of its workforce as the online marketplace looks to simplify operations and shift resources to its fastest-growing areas, CEO Jamie Iannone told staff in a memo that was reviewed by Reuters.
A spokesperson for eBay confirmed the layoffs to Reuters on Wednesday.
The move will eliminate around 1,100 jobs, based on the 12,300 employees eBay had at the end of last year. The company also let go about 6% of its workforce, or 800 employees, in February as part of efforts to streamline operations.
EBay has set itself apart from rivals by pushing into authenticated luxury goods, collectibles and refurbished products, which draw enthusiasts willing to pay more for valuable items. That has helped its shares rise nearly 40% this year, outperforming the benchmark S&P 500's around 12% gain.
"Our strategy is working," Iannone said in the memo, adding that "continuing to capture the significant opportunity ahead requires us to make thoughtful choices about where we focus and invest."
He said affected staff would be informed in the coming days.
Shares of eBay were down 1.8% in premarket trading.
The company has this year also benefited from its $1.4 billion deal for fashion resale platform Depop, which expanded its reach among younger consumers and strengthened its position in the growing re-commerce market.
That helped eBay forecast third-quarter revenue above Wall Street estimates when it last posted results, in August. The company is slated to report latest earnings next week.
Those efforts have also caught the eye of GameStop CEO Ryan Cohen, who made an unsolicited $56 billion bid for the much larger eBay in May. EBay had rejected the offer, saying that it was "neither credible nor attractive."
CWA Asset Management Group LLC boosted its position in shares of eBay Inc. (NASDAQ:EBAY – Free Report) by 8.0% in the 3rd quarter, according to its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 62,087 shares of the e-commerce company’s stock after buying an additional 4,604 shares during the quarter. CWA Asset Management Group LLC’s holdings in eBay were worth $6,584,000 at the end of the most recent quarter.
A number of other hedge funds have also recently bought and sold shares of EBAY. IFP Advisors Inc lifted its stake in eBay by 19.1% during the third quarter. IFP Advisors Inc now owns 3,873 shares of the e-commerce company’s stock valued at $411,000 after purchasing an additional 621 shares during the last quarter. USA Financial Formulas bought a new stake in eBay during the third quarter worth approximately $470,000. Peddock Capital Advisors LLC boosted its holdings in eBay by 11.3% during the third quarter. Peddock Capital Advisors LLC now owns 6,230 shares of the e-commerce company’s stock worth $661,000 after buying an additional 630 shares in the last quarter. Pension & Wealth Management Advisors Inc. grew its position in eBay by 409.0% in the third quarter. Pension & Wealth Management Advisors Inc. now owns 509 shares of the e-commerce company’s stock worth $54,000 after buying an additional 409 shares during the last quarter. Finally, V Square Quantitative Management LLC grew its position in eBay by 8.1% in the third quarter. V Square Quantitative Management LLC now owns 12,797 shares of the e-commerce company’s stock worth $1,357,000 after buying an additional 958 shares during the last quarter. 87.48% of the stock is owned by institutional investors and hedge funds.
Insider Activity at eBay In other eBay news, CEO Jamie Iannone sold 11,110 shares of eBay stock in a transaction on Wednesday, August 5th. The shares were sold at an average price of $108.55, for a total transaction of $1,205,990.50. Following the completion of the sale, the chief executive officer owned 253,211 shares of the company’s stock, valued at $27,486,054.05. This trade represents a 4.20% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Jordan Sweetnam sold 1,014 shares of eBay stock in a transaction on Tuesday, August 18th. The shares were sold at an average price of $101.39, for a total transaction of $102,809.46. Following the sale, the senior vice president directly owned 35,546 shares of the company’s stock, valued at $3,604,008.94. This trade represents a 2.77% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders sold 34,344 shares of company stock worth $3,635,567. Company insiders own 0.67% of the company’s stock.
eBay Trading Up 0.2% Shares of NASDAQ EBAY opened at $120.47 on Tuesday. The company has a current ratio of 1.02, a quick ratio of 1.02 and a debt-to-equity ratio of 1.10. eBay Inc. has a one year low of $78.03 and a one year high of $124.59. The business has a 50-day moving average price of $107.73 and a two-hundred day moving average price of $108.29. The firm has a market capitalization of $53.61 billion, a PE ratio of 25.16, a PEG ratio of 3.19 and a beta of 1.33. eBay (NASDAQ:EBAY – Get Free Report) last issued its earnings results on Wednesday, August 5th. The e-commerce company reported $1.60 earnings per share for the quarter, beating analysts’ consensus estimates of $1.50 by $0.10. The company had revenue of $3.13 billion for the quarter, compared to the consensus estimate of $3.01 billion. eBay had a return on equity of 47.88% and a net margin of 18.50%. The firm’s quarterly revenue was up 14.8% on a year-over-year basis. During the same quarter in the prior year, the company earned $1.37 EPS. eBay has set its Q3 2026 guidance at 1.360-1.420 EPS. As a group, analysts predict that eBay Inc. will post 4.87 earnings per share for the current fiscal year.
eBay Announces Dividend The business also recently disclosed a quarterly dividend, which was paid on Friday, September 11th. Investors of record on Friday, August 28th were given a dividend of $0.31 per share. The ex-dividend date of this dividend was Friday, August 28th. This represents a $1.24 dividend on an annualized basis and a yield of 1.0%. eBay’s payout ratio is presently 25.67%.
Analyst Ratings Changes EBAY has been the topic of several research reports. Truist Financial upped their price target on eBay from $105.00 to $115.00 and gave the company a “hold” rating in a report on Thursday, August 6th. Barclays raised their price objective on eBay from $114.00 to $123.00 and gave the stock an “overweight” rating in a research note on Thursday, August 6th. Rosenblatt Securities assumed coverage on eBay in a research report on Thursday, August 20th. They set a “buy” rating and a $120.00 target price on the stock. Citigroup boosted their target price on eBay from $127.00 to $130.00 and gave the stock a “buy” rating in a research report on Thursday, August 13th. Finally, Morgan Stanley upped their target price on eBay from $127.00 to $132.00 and gave the company an “overweight” rating in a report on Monday, October 12th. Two analysts have rated the stock with a Strong Buy rating, twelve have issued a Buy rating, sixteen have issued a Hold rating and two have issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, eBay has an average rating of “Hold” and an average price target of $115.84.
View Our Latest Stock Report on eBay
eBay Profile (Free Report)
eBay Inc operates a global online marketplace that connects buyers and sellers. Through its platform, individuals, small businesses and larger retailers can list and purchase new, used and refurbished merchandise across categories such as electronics, apparel, collectibles, automotive parts and accessories, home goods and industrial products. Transactions may take place through auctions or fixed-price listings, with payments, shipping and other seller and buyer services supporting the marketplace experience.
Founded in 1995 as AuctionWeb by Pierre Omidyar, eBay has grown from an online auction site into a broad e-commerce platform.
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Five-Month Base Breakout Confirms Strength
Ebay, Inc. (EBAY) confirmed an upside breakout from a five-month basing pattern last week, strengthening its bullish technical outlook as the stock continues to demonstrate relative strength despite market pressure. The weekly closing price above the prior high of $119.31 from May, providing confirmation of the breakout. The stock has retained its bullish price structure during market pressure.
The recent consolidation base was constructive, establishing a higher swing low at $99.85 and successfully testing support at the previous resistance zone near the prior high of $101.15 from August. Support was reinforced by the midline of a large trend channel and the nearby 50-week moving average near $100.23. This confluence of technical support helped establish a foundation for the latest advance.
EBAY weekly chart shows progression of long-term trend and new base breakout
50-Week Moving Average Signals Improving Momentum
An advance from the 50-week moving average zone is the third test since that average was reclaimed in February 2024. Moreover, compared to the prior two pullbacks to the 50-week average, the recent test found support above the average, while the prior two pullbacks rebounded following a decline below the average. This relationship indicates improving bullish momentum. The ability to hold above the average during the latest correction suggests that buyers are maintaining greater control than during the previous tests, reinforcing the constructive longer-term price structure.
EBAY daily chart shows short-term extension that could lead to a pullback
Multi-Year Breakout Keeps Longer-Term Outlook Bullish
Furthermore, an upside breakout from a large multi-year basing pattern was triggered in July 2025. Its bullish influence remains and supports a long-term bullish outlook. With the bearish correction appearing complete and a trend continuation signal triggering on Monday, EBAY is poised to continue higher to test potential resistance levels. This outlook remains intact unless the stock falls below support at last week’s low of $114.08 and continues to weaken. Holding above that low would help preserve the recent bullish structure, while a break below it would raise concerns about the sustainability of the breakout.
$124.59 Becomes Next Breakout Confirmation Level
Despite the technical bullish breakout signal, additional signs of strength are needed. A rally above last week’s high of $124.59 would signal a continuation of the breakout, with another weekly close above that level further confirming strength. There are several Fibonacci confluence zones on the weekly chart that show possible resistance and upside targets.
These zones provide potential reference points as the advance develops, although price action will determine whether additional resistance emerges. For now, traders will be watching for corrective price action that may lead to new opportunities, while monitoring whether EBAY can extend its breakout above $124.59 and sustain its bullish momentum.
If you’d like to know more about technical analysis and how traders use it, please visit our educational area.
A Form 1099-K from selling inherited comic books triggered something few retirees expect: a Medicare premium notice. How the sale gets reported determines whether either letter costs her real money.
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A retired widow inherits her late brother’s collection of 400 comic books, still boxed in his spare room. She lists them on eBay (NASDAQ:EBAY | EBAY Price Prediction) a few at a time over two years. In the busier year, her sales cross a federal reporting line, and a Form 1099-K arrives showing every dollar buyers paid. Months later, a notice says her Medicare premiums are going up.
Both letters come from the same number. How she reports it decides whether either one costs her real money.
What the 1099-K Puts in Front of the IRS
Under 26 U.S.C. § 6050W(e), a third party settlement organization has to report a seller’s network transactions only if the amount exceeds $20,000 and the number of transactions exceeds 200. A seller has to meet both tests. The lower threshold from the American Rescue Plan no longer applies. IRS Notice 2026-58 calls that provision, section 9674(a) of the ARP, “now-repealed” and declares the transition-period notices built on it obsolete.
Spread 400 books over two years and she can clear both tests in a year when most of her sales fall. The form shows gross payments. It does not show cost, gain or tax owed. Still, it gives the IRS a figure to compare against her return.
Stepped-Up Basis Can Shrink the Taxable Gain
Inheriting the books did not trigger any tax. IRS Publication 544 says passing a decedent’s property to heirs “is not a sale or exchange or other disposition” and that “No taxable gain or deductible loss results from the transfer.” Her basis is generally each book’s fair market value on the date of the decedent’s death, or on the later alternate valuation date if the estate qualifies. Gain on an inherited capital asset counts as long term “regardless of how long you held the property.” If the estate filed a return and she received a Schedule A (Form 8971), her basis has to be consistent with the final estate tax value.
Gain is the amount realized above adjusted basis. If a book sold for about what it was worth when her brother died, the taxable gain is close to zero, even though the full sale price shows up on the 1099-K.
The hard part is proving it. In this composite, nobody appraised the collection at death and she kept no price records. Her return reported the proceeds with no supported basis, so nearly the whole gross amount was treated as gain.
Are Comic Books Collectibles Under the Tax Code?
She needs to settle this question before applying any tax rate. 26 U.S.C. § 1(h)(5)(A) defines collectibles gain by pointing to section 408(m) “without regard to paragraph (3) thereof.” Section 408(m)(2) lists works of art, rugs or antiques, metals or gems, stamps or coins, alcoholic beverages, and “any other tangible personal property specified by the Secretary.” The statute does not mention comic books, and Publication 550 lists the same categories. Whether a vintage issue counts as a work of art or an antique is a classification question for a tax professional. Plenty of old or valuable objects fall outside 408(m).
If the books are collectibles, the gain is 28% rate gain. That 28% is a ceiling: “If you are otherwise subject to a rate lower than 28%, the 28% rate does not apply.” If they are not collectibles, the regular long-term capital gains rates apply.
The paragraph (3) that section 1(h)(5) ignores matters only inside an IRA. For IRA purposes, section 408(m)(3) excludes certain gold, silver and platinum coins described in 31 U.S.C. 5112, coins issued under state law, and bullion that meets contract-market fineness standards and is held by a qualifying trustee.
How the eBay Sales Reached Her Medicare Premium
The unsupported gain raised her modified adjusted gross income (MAGI), and CMS ties Part B and Part D surcharges to MAGI. The standard Part B premium is $202.90, and these surcharges hit roughly 8% of Part B enrollees.
Individual MAGI
Joint MAGI
Part B Total Monthly
Part D Surcharge
$109,000 or less
$218,000 or less
$202.90
$0.00
Over $109,000 to $137,000
Over $218,000 to $274,000
$284.10
$14.50
Over $137,000 to $171,000
Over $274,000 to $342,000
$405.80
$37.50
Over $171,000 to $205,000
Over $342,000 to $410,000
$527.50
$60.40
Part D surcharges are deducted from Social Security benefit checks or paid directly to Medicare. One dollar over a tier line moves a beneficiary into the higher tier. The CMS fact sheet does not say which tax year’s return a determination uses, so check with Social Security to confirm which return set her premium. (IRMAA is one of several Medicare surprises we mapped in a free guide to the program’s hidden bills.)
Steps to Take Before the Next Box Ships
Document date-of-death value. An appraisal or saved sold-price comparables give her the basis that offsets the 1099-K figure.
Report the form, then the basis. Publication 544 points sellers to the Instructions for Form 8949 for figuring and adjusting basis.
Classify before choosing a rate. Decide whether the books are statutory collectibles before assuming the 28% treatment applies.
Plan sales around the tiers. Compare expected MAGI with the CMS brackets before bunching sales into a single year.
The 1099-K shows what buyers paid. Her basis records decide how much of that is taxable gain, and that gain, not the gross figure, is what flows into the income that sets her Medicare premium.
Contact [email protected] for any questions or corrections.
On October 15, 2026, eBay Inc EBAY shares rose 5.2%, bringing the current price to $122.91. The stock is trading within a 52-week range of $78.03 to $119.31, reflecting significant price movements over the past year.
GF Value™ verdict: EBAY is currently priced at $122.91, which is 39.1% above its GF Value™ estimate of $88.37, indicating it is overvalued.GF Score™ is 84/100, reflecting a strong overall rating based on multiple factors including financial health and growth potential.Notable signal: Insider activity has shown a selling trend, with insiders selling $55.5M worth of shares over the past 12 months and no buying activity reported.Is EBAY Overvalued or Undervalued?According to the GF Value™, eBay Inc is currently considered significantly overvalued, with its shares trading at $122.91 compared to a fair value estimate of $88.37. This represents a 39.1% margin of overvaluation. The GF Value™ is GuruFocus' proprietary intrinsic-value estimate, derived from a combination of historical trading multiples, past business growth, and projections for future performance. This disparity suggests that the current market price may not fully reflect the company's underlying value and could expose investors to downside risk if the stock price corrects.
As eBay trades well above its intrinsic value, potential investors should be cautious. The risk of an overvalued stock includes the possibility of price corrections or stagnation in growth, especially in a market environment that may turn bearish. This overvaluation is backed by the GF Valuation label, which clearly indicates a significant discrepancy between the market price and the intrinsic value estimates.
How Does EBAY's Valuation Compare to Its History?MetricCurrentHistoricalP/E (TTM)25.4x17.6xForward P/E18.3x-The current P/E ratio of 25.4x is significantly above its 5-year median of 17.6x, indicating that eBay's shares are trading at a premium compared to historical valuations. This analysis aligns with the GF Value™ verdict of being overvalued, as a higher P/E ratio often suggests that the stock is priced for growth that may not be realized, thereby reinforcing the notion of a potential market correction.
What Does EBAY's GF Score™ Tell Us?The GF Score™ is an overall measure of a company's financial health and growth potential, based on various factors such as profitability, financial strength, growth prospects, and valuation metrics. eBay's current GF Score™ of 84/100 indicates a strong overall performance, with particular strengths in profitability and momentum.
MetricRatingGF Score™84Financial Strength6/10Profitability8/10Growth7/10Valuation5/10Momentum10/10The strongest aspects of eBay's performance are reflected in its profitability rank of 8/10 and a momentum rank of 10/10, suggesting a robust ability to generate profits and strong recent price performance. However, the valuation rank of 5/10 indicates that, despite strong operational metrics, the stock's current trading price does not reflect the value of the underlying business, further supporting the overvaluation concern.
What Are Gurus and Insiders Doing with EBAY?Currently, 13 gurus hold eBay stock, with 4 adding to their positions while 11 have trimmed their holdings in recent quarters. This mixed activity suggests a level of uncertainty or caution among institutional investors regarding eBay's future performance. Such signals are critical to consider, as they can provide insight into market sentiment and expectations.
On the insider front, the notable selling of $55.5M worth of shares by company insiders over the past 12 months, with no buying activity, raises questions about their confidence in the stock's future prospects. This trend could indicate that insiders may believe the stock is overvalued or that they are taking profits amid a strong price increase.
What This Means for InvestorsIn summary, eBay Inc is currently classified as overvalued based on its GF Value™ estimate of $88.37 compared to the current share price of $122.91. The significant overvaluation, coupled with mixed signals from both gurus and insiders, presents a cautious outlook for potential investors. As always, it is vital to consider all aspects of the stock before making any investment decisions. For further details, visit the eBay Inc EBAY stock page for comprehensive analysis and insights.
Frequently Asked QuestionsWhat is EBAY's GF Score™?
eBay's GF Score™ is 84/100, indicating a strong overall performance in terms of financial health and growth potential.
Is EBAY overvalued or undervalued?
eBay is currently overvalued, with a GF Value™ estimate of $88.37 compared to its current price of $122.91, suggesting a significant margin of overvaluation.
What is EBAY's P/E ratio?
eBay's current P/E ratio is 25.4x, which is substantially above its 5-year median of 17.6x, indicating a premium valuation compared to its historical averages.
This stock alert was generated using automated technology and GuruFocus financial data to provide readers with timely and accurate market reporting. This content was reviewed by GuruFocus editorial team prior to publication. Please send any questions or comments about this story to [email protected].
Disclosures
I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.
The Authenticity Guarantee initiative, advertising monetization, and the growth of managed payments have played a key role in eBay's strong performance since 2021. On October 12, Morgan Stanley analyst Nathan Feather wrote that eBay Live is the hidden growth lever behind stellar GMV growth. eBay hosted its first Live event in June 2022. The success of eBay Live in the U.S. prompted the company to expand this platform globally.
Britain plans to make online marketplaces including Amazon (AMZN.O), eBay (EBAY.O) and Temu responsible for collecting tax owed by retailers selling on their platforms, The Times reported on Tuesday.
Finance Minister John Healey is expected to announce the measure as part of a crackdown on foreign sellers that avoid value-added tax, a move expected to raise up to £1 billion ($1.33 billion) and help fund business rate cuts for physical stores, the newspaper said.
The move comes as traditional British retailers have stepped up calls for action against overseas online sellers, arguing that tax and customs loopholes give them an unfair advantage
Healey said in June Britain will scrap customs duty relief on low-value imports from October 2028 targeting a tax loophole that benefits online retailers such as China's Shein
The Treasury declined to comment on The Times report, saying decisions on tax are a matter for Healey to set out at fiscal events. Amazon, eBay, and Temu did not immediately respond to requests for comment
The newspaper said online marketplaces would be required to collect VAT at source for business sellers with annual turnover above £90,000
Amazon welcomed the proposal, according to The Times, and estimated the change could raise about £700 million for the Treasury
Ministers are understood to have looked at plans for a warehouse tax but rejected them, the report said
Healey, who took office in July, is due to deliver his first budget on October 28
Morgan Stanley sees live selling driving more than 40% of eBay's growth Summary
Morgan Stanley named eBay a top pick, raised its target to $132 from $127 and kept Overweight, citing live selling as an underappreciated growth engine.
eBay EBAY rose 3.50% as of 1:00 p.m. ET after Morgan Stanley named it a top pick and raised its price target to $132 from $127, keeping an Overweight rating. Analyst Nathan Feather said eBay's acceleration in gross merchandise volume had come as a surprise, and argued that live selling is a bigger growth engine than the Street has appreciated.
Morgan Stanley estimated that live selling could account for more than 40% of eBay's growth, and forecast compound annual growth of about 22% for that business through 2030. The call builds on what eBay reported in August. Second-quarter GMV rose 15% on an as-reported basis to $22.4 billion, and GMV on eBay Live grew roughly eightfold year over year across its seven markets.
On the other hand, Wells Fargo cut its target to $91 from $92 and kept an Underweight rating, warning that investment in live selling and competition could weigh on earnings growth.
Disclosures I/we have no positions in any stocks mentioned, and have no plans to buy any new positions in the stocks mentioned within the next 72 hours.
SharkNinja (SN -0.17%) and eBay (EBAY +4.07%) have delivered market-beating gains in a tech-driven bull market. While the S&P 500 (^GSPC -0.47%) has returned 83% over the past three years, SharkNinja has risen 315%, and eBay has risen 149%, as of Oct. 6.
Both consumer goods stocks are trading near new all-time highs, yet their growth and reasonable valuations could fuel further gains for investors. Here's why these growth stocks could be overlooked gems for the next seven years.
Image source: Getty Images.
SharkNinja SharkNinja is the company behind Shark vacuums and the Ninja kitchen brand. It has built a profitable business by stacking additional products around that core. The company's revenue has grown at a compound annual rate of 20% over the past three years, sending the stock soaring.
The stock was trading at $184 as of Oct. 6, sitting close to new all-time highs while trading at a forward price-to-earnings (P/E) multiple of 27. That valuation is supported by continued strong growth, with revenue up 22% year over year in the second quarter of 2026. It's also demonstrating solid cost discipline, with adjusted earnings surging 29% over the year-ago quarter.
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The shares nearly doubled over the past year, but this consumer products company still has a long runway. During the Q2 earnings call, CEO Mark Barrocas said SharkNinja has "a durable compounding growth engine with multiple sources of fuel."
The company is going after a $125 billion to $130 billion addressable market, and it's gaining market share. Its 22% revenue growth last quarter is well ahead of the industry, which has historically grown at a low-single-digit annualized rate. SharkNinja's edge is rapid innovation and effective marketing of new products on social media, where it's the largest brand on TikTok Shop across three countries, including the U.S.
Moreover, it appears investors haven't yet seen SharkNinja's full potential. Barrocas said at the September 2026 Goldman Sachs Global Consumer and Retail Conference that the company missed sales opportunities this year due to insufficient supply in its domestic business. This is not a bad problem to have, as it reflects strong demand and helps move inventory more rapidly, which can lift margins.
SharkNinja's high growth in a challenging consumer spending environment suggests The company understands what consumers want and delivers it. Analysts expect the company to deliver around 14% annualized earnings growth in the coming years. With the stock trading at a reasonable forward P/E, it could still generate returns over the next seven years that track its earnings growth. That could translate into at least a double over that time frame.
eBay eBay has successfully repositioned its business to improve its growth profile in recent years. Revenue growth steadily accelerated over the past year, reaching 14% year over year in the second quarter on a constant-currency basis. Growth is being driven by a push into collectibles, refurbished products, and person-to-person selling.
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eBay's shift toward better-performing categories has fueled excellent returns for investors. At the $105 share price as of Oct. 6, it's not far below its all-time high. Gross merchandise volume across focused categories, including collectibles, grew 26% year over year in Q2.
There are additional opportunities. During the Q2 earnings call, CEO Jamie Iannone said eBay's fashion category is performing well, and there's a significant, underpenetrated opportunity in U.S. consumer-to-consumer fashion. Trading cards also continue to be a growing segment of the collectibles market, with more room for growth.
eBay has built a competitive moat around its enormous marketplace, with billions of listings. At the Goldman Sachs Communacopia and Technology Conference in September 2026, Iannone said 90% of eBay's 2.6 billion listings are what the company terms as "unmatched" products on the internet. That helps differentiate eBay's inventory from other retail stores.
These results show that management has been effective at identifying the categories to prioritize for long-term growth. Continued execution should support the kind of growth that sends the stock higher. The shares trade at 17 times forward earnings, with analysts expecting 12% annualized earnings growth. eBay stock could be somewhat undervalued right now and could climb significantly higher over the next seven years.
, /PRNewswire/ -- Today, eBay released its 2026 Recommerce Report, new global research showing that secondhand shopping is becoming a more deeply embedded part of everyday life. The research indicates that consumers around the world are increasingly turning to recommerce for value, selection, sustainability and connection.
Based on surveys of more than 10,500 consumers and more than 1,700 eBay sellers across several markets, the report demonstrates a meaningful shift in the role of recommerce: what was once a more occasional or discretionary way to shop is increasingly becoming an engrained part of how consumers and eBay sellers manage household budgets and make everyday purchasing decisions.
Among the report's key global findings:
70% of global consumers surveyed consider secondhand shopping important for managing their household budgets. 47% say they buy secondhand goods at least monthly, up from 35% in 2025. 76% say they have shopped for secondhand products in the past year. 89% plan to spend the same or more on secondhand goods next year. Younger consumers continue to lead the shift, with 53% of 18–29-year-olds expecting to buy more secondhand products over the next 12 months, compared with 36% overall. For the first time, eBay's research shows U.S. consumers place greater importance on secondhand for managing household budgets than consumers globally. In the U.S., 36% of consumers surveyed say secondhand is "very important" to managing their household budgets, compared with 28% globally. The new research shows the meaningful role recommerce can play for sellers, too: 45% of U.S. eBay sellers say resale provides supplemental income, while 25% say the money from their sales has provided vital support for their household income. With millions of sellers from around the world on the platform and approximately 70% of eBay sales coming from small businesses, these findings underscore how recommerce is increasingly helping people stretch their budgets as buyers while also creating economic opportunity for sellers.
"Recommerce has been core to our marketplace for 30 years, and this year's report makes clear that its role in people's lives is only growing," said Jamie Iannone, Chief Executive Officer at eBay. "With more than 2 billion live eBay listings, consumers around the world are embracing secondhand for the affordability, quality, trust, and discovery it offers. eBay is proud to help power that global shift by connecting people with the products they love and the economic opportunity that recommerce creates."
The report also points to several forces shaping the next chapter of recommerce:
There is significant opportunity to unlock more supply: 85% of surveyed eBay sellers source secondhand inventory from their own belongings, highlighting the potential to bring more of the items sitting in homes and closets back into circulation. At the same time, sustainability remains a powerful part of the story, with 83% of consumers surveyed agreeing that recommerce has real environmental benefits. And as recommerce grows more social and interactive, 54% of consumers say community and shared connections, like live shopping, are important to their secondhand shopping experience. About the Research
The 2026 Recommerce Report is based on two surveys conducted online in partnership with Bounce Insights, a leading agile research platform. The external survey included 10,522 consumers across the U.S., U.K., Germany, Poland, France, Italy, Spain, Australia, Austria, and Japan. The survey fieldwork took place between July 9, 2026 and July 27, 2026. Respondents included consumers who have engaged in recommerce, defined as individuals who have bought pre-loved or secondhand goods. In addition, a survey of 1,707 eBay sellers was conducted between July 15, 2026 and August 10, 2026 across the U.S., U.K., Germany, France, Italy, Australia, and Japan. Respondents included active eBay sellers who have engaged in recommerce by selling pre-loved or secondhand goods on the platform.
About eBay
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2025, eBay enabled $80 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.
Mary Beth Westmoreland, Amazon’s VP of Worldwide Selling Partner Experience, speaks Tuesday morning at Amazon Accelerate at the Seattle Convention Center. (GeekWire Photo / Todd Bishop) Amazon is introducing tools to let independent sellers manage their sales on four of its biggest rivals — eBay, Shopify, TikTok and, yes, even Walmart — from Seller Central, the same dashboard they use to run their Amazon businesses.
The multichannel selling tools, announced Thursday at Amazon’s Accelerate seller conference in Seattle, are rolling out gradually to U.S. sellers over the coming months at no extra cost. At first, sellers can connect their accounts on the other platforms, import and link listings, see all their orders in one place, and fulfill orders across channels.
The data question: The move raises natural questions about Amazon’s motives, including what the company might do with data from sellers’ businesses on rival platforms. In an interview, Mary Beth Westmoreland, Amazon’s VP of Worldwide Selling Partner Experience, brought the issue up unprompted.
“A seller’s multichannel data that might surface in Seller Central, it’s never used for anything other than surfacing it to that specific seller. Period,” she said. “We never use that data for any other purpose.”
Pressed on whether the data could affect a seller’s standing on Amazon, such as by pushing their products lower in search results for charging less elsewhere, she was more emphatic. “We never, ever, will touch this data or use it for any other reason other than to show it to you,” she said.
Questions about how Amazon could use seller data for other purposes are not hypothetical. In 2020, The Wall Street Journal reported that Amazon employees had used data about independent sellers to develop competing house-brand products, and in 2022 Amazon agreed with European regulators not to use sellers’ non-public data in its own retail business.
Amazon said at the time that it prohibits employees from using non-public, seller-specific data to decide which house-brand products to launch. When it settled with European regulators, the company said it still disagreed with “several of the preliminary conclusions” in the case.
The Federal Trade Commission’s pending antitrust case also accuses Amazon of punishing sellers who offer lower prices on other sites, an allegation Amazon denies. The case is set for trial in March 2027.
Why, then, is Amazon doing this? Westmoreland said sellers told Amazon that managing sales across so many platforms takes too much time. “They said we would love it if we could use some of the cool tools in Seller Central everywhere we sell, and so that’s what we did,” she said.
In addition, she said, the company believes sellers who succeed on other platforms will bring a wider range of products to Amazon, which makes its store more appealing to shoppers, so helping sellers elsewhere ultimately benefits Amazon, too. More than 95% of Amazon’s independent sellers already sell through multiple channels, according to the company.
What Amazon already offers: The new multichannel tools in the Seller Central dashboard add to a collection of services Amazon already offers to merchants who sell elsewhere, potentially boosting its other services.
Multi-Channel Fulfillment, a paid service, ships orders from other sites out of Amazon’s warehouses, and last year added integrations with Walmart, Shopify and SHEIN. Amazon Warehousing and Distribution stores inventory in bulk and restocks those warehouses and other channels. Buy with Prime lets merchants offer Prime delivery on their own websites, with Amazon handling customer service and returns. Amazon also announced Thursday that merchants using Multi-Channel Fulfillment in the U.S. can now offer Prime delivery on their own websites at no additional cost. It launched a separate pricing program that it says can cut their fulfillment fees by 15% to 25% for the first six months.
Selling services to merchants is a big business for Amazon. Independent sellers account for more than 60% of units sold on Amazon worldwide, and the fees Amazon charges them brought in $46.8 billion in the second quarter, more revenue than AWS.
How it works: Sellers connect their other accounts through a multichannel settings page in Seller Central. The Manage Orders page then shows unshipped orders from every connected channel on one screen. A seller can select a Shopify order, for example, and send it to Amazon for fulfillment, with tracking updates flowing back to Shopify automatically, according to Amazon.
Westmoreland said the connections to other platforms mostly use their standard APIs, along with existing agreements through Veeqo, the multichannel shipping software company Amazon acquired in 2021 and now offers free to sellers. Sellers don’t have to use Amazon’s fulfillment services to use the new tools, she said.
Amazon says more features are coming, including the ability to edit a product description once and have it update on every channel, AI-generated listings for other platforms, and a dashboard showing how much sellers earn on each product across channels, including ad spend and traffic data from the other platforms.
The competition: The new tools also put Amazon in competition with companies that already sell multichannel software, including Rithum, formed from the combination of ChannelAdvisor, CommerceHub and Dsco, and Linnworks.
Shopify offers its own version, Marketplace Connect, which lets merchants manage their Amazon, Walmart, eBay and Target Plus sales from inside Shopify — essentially the reverse of what Amazon is now offering.
Westmoreland called Amazon’s tools “one more option” for sellers. She also said sellers had told the company they were already paying for this kind of software: “Hey, I’m paying for it, and it’s hard to do. Can you do this for me?”
It doesn't matter your age or experience: taking full advantage of the stock market and investing with confidence are common goals for all investors. Luckily, Zacks Premium offers several different ways to do both.
The popular research service can help you become a smarter, more self-assured investor, giving you access to daily updates of the Zacks Rank and Zacks Industry Rank, the Zacks #1 Rank List, Equity Research reports, and Premium stock screens.
It also includes access to the Zacks Style Scores.
What are the Zacks Style Scores? The Zacks Style Scores is a unique set of guidelines that rates stocks based on three popular investing types, and were developed as complementary indicators for the Zacks Rank. This combination helps investors choose securities with the highest chances of beating the market over the next 30 days.
Each stock is given an alphabetic rating of A, B, C, D or F based on their value, growth, and momentum qualities. With this system, an A is better than a B, a B is better than a C, and so on, meaning the better the score, the better chance the stock will outperform.
The Style Scores are broken down into four categories:
Value ScoreValue investors love finding good stocks at good prices, especially before the broader market catches on to a stock's true value. Utilizing ratios like P/E, PEG, Price/Sales, Price/Cash Flow, and many other multiples, the Value Style Score identifies the most attractive and most discounted stocks.
Growth ScoreGrowth investors are more concerned with a stock's future prospects, and the overall financial health and strength of a company. Thus, the Growth Style Score analyzes characteristics like projected and historic earnings, sales, and cash flow to find stocks that will see sustainable growth over time.
Momentum ScoreMomentum trading is all about taking advantage of upward or downward trends in a stock's price or earnings outlook, and these investors live by the saying "the trend is your friend." The Momentum Style Score can pinpoint good times to build a position in a stock, using factors like one-week price change and the monthly percentage change in earnings estimates.
VGM ScoreIf you want a combination of all three Style Scores, then the VGM Score will be your friend. It rates each stock on their combined weighted styles, helping you find the companies with the most attractive value, best growth forecast, and most promising momentum. It's also one of the best indicators to use with the Zacks Rank.
How Style Scores Work with the Zacks Rank The Zacks Rank is a proprietary stock-rating model that harnesses the power of earnings estimate revisions, or changes to a company's earnings expectations, to help investors build a successful portfolio.
Investors can count on the Zacks Rank's success, with #1 (Strong Buy) stocks producing an unmatched +23.8% average annual return since 1988, more than double the S&P 500's performance. But the model rates a large number of stocks, and there are over 200 companies with a Strong Buy rank, plus another 600 with a #2 (Buy) rank, on any given day.
With more than 800 top-rated stocks to choose from, it can certainly feel overwhelming to pick the ones that are right for you and your investing journey.
That's where the Style Scores come in.
You want to make sure you're buying stocks with the highest likelihood of success, and to do that, you'll need to pick stocks with a Zacks Rank #1 or #2 that also have Style Scores of A or B. If you like a stock that only has a #3 (Hold) rank, it should also have Scores of A or B to guarantee as much upside potential as possible.
As mentioned above, the Scores are designed to work with the Zacks Rank, so any change to a company's earnings outlook should be a deciding factor when picking which stocks to buy.
A stock with a #4 (Sell) or #5 (Strong Sell) rating, for instance, even one with Scores of A and B, will still have a declining earnings forecast, and a greater chance its share price will fall too.
Thus, the more stocks you own with a #1 or #2 Rank and Scores of A or B, the better.
Stock to Watch: eBay (EBAY - Free Report) eBay Inc. operates an online commerce platform that connects buyers and sellers across a wide range of merchandise categories. The marketplace supports both fixed-price and auction-style listings and provides tools that help sellers create storefronts, manage listings and serve customers. Over time, the company has evolved from a community-based auction site into a global marketplace with operations spanning the United States and international regions.
EBAY is a #3 (Hold) on the Zacks Rank, with a VGM Score of B.
Momentum investors should take note of this Retail-Wholesale stock. EBAY has a Momentum Style Score of B, and shares are up 4.7% over the past four weeks.
Four analysts revised their earnings estimate higher in the last 60 days for fiscal 2026, while the Zacks Consensus Estimate has increased $0.07 to $6.09 per share. EBAY also boasts an average earnings surprise of +4.2%.
With a solid Zacks Rank and top-tier Momentum and VGM Style Scores, EBAY should be on investors' short list.
Peggy Alford, SVP, Chief Financial Officer, reported the disposition of 2,716 shares of eBay Inc.(EBAY +0.28%) on Sept. 15, 2026, according to a SEC Form 4 filing.
Transaction summaryMetricValueTransaction value$293,000Shares sold2,716Post-transaction shares (directly held)26,188Post-transaction value$2.83 millionTransaction value based on SEC Form 4 weighted average sale price ($108.03); post-transaction value based on Sept. 15, 2026, market close ($108.03).
Key questionsWhat was the specific context of this disposition?
The transaction was non-discretionary. It was executed automatically to cover tax liabilities associated with the vesting of restricted stock units. This activity occurred independently of any discretionary trading decision by the executive.How does this impact the executive's total equity exposure?
While 2,716 shares were withheld for taxes, the executive continues to hold 26,188 direct shares, representing a 0.006% ownership interest. Alford also holds 34,540 derivative securities, including vested and unvested awards.What are the terms of the underlying equity awards?
The shares originated from restricted stock units subject to a four-year vesting schedule. According to the filing, these awards began vesting in June 2026, with further portions scheduled to vest quarterly.What was the executive's total transaction activity in this filing?
The filing involved the exercise of 5,371 options, which were immediately converted into shares. Following this exercise and the subsequent tax withholding, the executive's total direct common stock position increased from 23,533 to 26,188 shares.Company OverviewMetricValueShare Price (as of market close 2026-09-17)$112.90Market Capitalization$50.2 billionRevenue (TTM)$12.0 billionNet Income (TTM)$2.2 billionCompany SnapshoteBay operates a global e-commerce marketplace platform that enables buyers and sellers to list, discover, purchase, and transact across a diverse array of goods through its flagship website, mobile applications, and multiple sales channels.The company generates revenue primarily through transaction fees, listing fees, and ancillary services provided to sellers and buyers utilizing its digital marketplace infrastructure.eBay serves a broad customer base encompassing individual consumers, small businesses, and enterprises seeking to buy and sell merchandise across numerous product categories on a global scale.eBay Inc. operates one of the world's largest e-commerce marketplaces, facilitating billions of dollars in gross merchandise volume annually across its diversified platform ecosystem. The company maintains a significant competitive advantage through its established network effects, extensive seller base, and integrated payment and logistics solutions. With approximately 12,300 employees and a market capitalization of $50.2 billion, eBay continues to serve as a critical infrastructure provider for digital commerce globally.
What this transaction means for investorsIn a strange twist, Peggy Alford's sale of eBay shares may actually bolster the buy case for the consumer discretionary stock rather than undermining it.
Alford received stock options on a vesting schedule. With that, she sold some of her shares to meet tax liabilities. But amid the vesting and sale, her share count actually increased, as she retained some of the shares she bought. Consequently, she now owns 2,655 more common shares than before the transactions.
This looks like a sensible move. Its revenue for the first half of 2026 was $6.2 billion, 17% higher than in the same year-ago period. Additionally, the nearly $1.1 billion in net income during that time surged 23% higher over the same time frame. Consequently, the stock is higher by about 25% over the last year.
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Finally, its 23 P/E ratio suggests eBay stock trades at a reasonable valuation. Thus, given the improving financials and rising stock price, it is understandable that she would use this event to increase her share count.
Jefferies has reiterated its 'Underperform' rating on eBay Inc (NASDAQ:EBAY, XETRA:EBA) and cut its price target to $75 from $80, citing pressure on underlying earnings and slowing advertising growth.
The broker lowered its 2027 and 2028 earnings before interest, taxes, depreciation and amortization (EBITDA) estimates to 4% and 11% below consensus, respectively, as it expects weaker advertising revenue and greater reliance on lower-margin offerings to weigh on profitability.
Jefferies said consensus forecasts imply 12% growth in underlying EBITDA in 2027, a sharp improvement from declines of about 20% in 2024, 15% in 2025 and 5% in 2026.
The broker said eBay's underlying EBITDA has declined by about 13% a year since 2023, extending a roughly 12% annual decline between 2019 and 2024.
It said reported EBITDA had nevertheless increased by 4%, 4% and 11% over the past three years, helped by advertising growth and reductions in headcount that masked weaker underlying profitability.
Jefferies estimated that eBay's underlying gross margin had come under about 600 basis points of pressure, with cost of goods sold and product costs each accounting for about one-third of the decline.
Advertising revenue has grown 60% since 2023 at an estimated margin of about 80%, meaning advertising alone accounted for more than 100% of eBay's total EBITDA growth over the period, according to Jefferies.
The broker expects advertising growth to slow in early 2027 as eBay laps attribution changes introduced in the US and Canada in January 2026, removing a source of margin growth and potentially limiting investment in gross merchandise volume.
Jefferies also pointed to eBay's growing use of lower-margin initiatives, including its authentication guarantee, offsite advertising, managed and international shipping, Facebook Marketplace partnership, eBay Live, eBay Vehicles and the Depop acquisition.
It expects upcoming third-quarter results to be a potential negative catalyst because eBay typically provides initial indications of the following year's outlook alongside those results.
Jefferies said its $75 target implies a 16-times multiple on 2027 estimated GAAP earnings, about 15% below the internet sector, reflecting eBay's lower expected EBITDA growth and the risk of further consensus downgrades.
A 35-year-old man routes most of his paycheck into a stack of cardboard he calls a portfolio, and his wife has resorted to keeping separate bank accounts just to cover groceries. Dave Ramsey had thoughts, and the math backing him…
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On a Ramsey Show call this week, a 27-year-old from Arkansas named Lisa laid out an arrangement that stopped the hosts cold. She and her 35-year-old husband keep separate bank accounts, she explained, because “if we combine our money, he would spend 80% of it.” Where does 80% of his paycheck actually go? Pokemon cards. He calls the $33,000 stack his “portfolio.”
Dave Ramsey’s response was blunt: “Sounds like a 14 year old.” He followed up: “It’s not an investment and it’s not a portfolio. It’s a habit.” He compared the collection to Beanie Babies and told Lisa that “the number of millionaires that I met became millionaires due to Pokemon cards is really close to the number zero.”
The stakes for anyone in Lisa’s shoes are concrete. When one spouse routes the majority of a household paycheck into a speculative collectible, the family loses far more than retirement contributions. It runs a leveraged bet on one narrow secondary market, with the grocery money as the backstop.
Verdict: Ramsey Is Right, and the Math Is Not Close A hobby becomes a habit when it consumes a share of income that would otherwise fund fixed obligations or long-duration compounding. 80% of a paycheck routed into cardboard is single-asset concentration in a market where price discovery happens largely on one venue: eBay (NASDAQ:EBAY | EBAY Price Prediction). eBay’s most recent quarterly report noted its AI card-scanning tool has processed over 80 million cumulative scans, and Trading Card listings now pull pricing from Card Ladder indexes. Useful for buyers and sellers, but it also means the “book value” of a $33,000 collection is whatever the next eBay bidder decides to pay, minus fees.
Now the opportunity cost. When a spouse routes 80% of a paycheck into a single collectible for two straight years, that is the majority of take-home pay that never touches an index fund, a 401(k) match, or a mortgage principal. Whatever dollar figure that represents for a given household, the same money dropped into a broad U.S. equity index over the identical window would have compounded at the market’s pace rather than at the whims of grading-service population reports.
That is where co-host George Kamel drew blood. Kamel mocked the collector defense: “Look at the track record of Pokemon over time. And it’s better than the S&P 500.” So test it. The SPDR S&P 500 ETF (NYSEARCA:SPY) rose roughly 37% over the two-year window this husband was accumulating. To match that, the $33,000 pile has to clear roughly what an equivalent index position would clear today, net of listing fees, grading costs, and the illiquidity of moving each card individually.
Liquidity Is the Variable That Ends the Argument The single factor separating an investment from a habit is whether you can convert the asset back to cash at a knowable price. Public equities clear in seconds at a quoted bid. A graded Charizard clears when someone on eBay decides to bid. eBay’s Q3 FY2026 U.S. GMV rose 24% year over year to $11.7 billion, and eBay Live GMV grew roughly 8x year over year, so the venue is real and expanding. Depth and stability are different things. Beanie Babies had depth in 1998, too.
A $33,000 index position bought two years ago could be sold with a market order in one click at zero commission. A $33,000 Pokemon binder from the same date requires individual listings, grading fees that can run tens of dollars per card, eBay final value fees, shipping, and the patience to wait for a buyer per SKU. If a collector cannot show closed-comp sale prices totaling the claimed value, the “portfolio” is a stated number rather than a marked-to-market one.
Kamel also flagged the pattern. He recalled a previous caller, an 18-year-old who claimed $600,000 in Pokemon cards. After that clip aired, he said, “the subculture of Pokemon people came after us,” insisting the card market beats the index and that critics simply have not studied it. The rebuttal is easy: show the trades.
What to Do With This Mark the collection to market. Pull the last 90 days of eBay sold-listing comps for each card, using closed sales rather than asking prices. Sum the net-of-fees figure. That is the real portfolio value, and it is almost always below the sticker. Cap the hobby at a percentage of take-home pay you would spend on any other entertainment line item, then automate the rest into a retirement account and a taxable brokerage. If a spouse is protecting the grocery budget with a separate account, treat that as a signal rather than a solution. A written monthly budget with both names on it does what the separate account is trying to do, without hiding the problem. Collectibles can be fun. They can occasionally appreciate. They cannot substitute for an actual investment plan, and no amount of subculture defense changes the closed-sale receipts.
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Jamie Iannone, President and Chief Executive Officer, reported a sale of 22,220 shares of eBay Inc. (EBAY +2.32%) in an SEC Form 4 filing dated September 10, 2026.
Transaction summaryMetricValueTransaction value~$2.3 millionShares sold (directly held)22,220Post-transaction shares (total)437,938Post-transaction shares (directly held)219,881Post-transaction shares (indirectly held)218,057Post-transaction value~$45.33 millionTransaction value based on SEC Form 4 weighted average sale price ($103.17); post-transaction value based on September 09, 2026 market close ($103.51).
Key questionsWhat governed the timing of this liquidity event?
The sale was conducted under a Rule 10b5-1 plan established on November 20, 2025, which removes discretionary timing by scheduling trades in advance of execution.How has the stock performed leading up to this transaction?
Shares of the global e-commerce company returned 12% over the 12 months ending on the September 09, 2026 transaction date.What is the resulting balance of direct and indirect holdings?
Following the sale of 22,220 direct shares, the CEO maintains a distributed equity interest between ~220,000 direct shares and ~218,000 indirect shares held across four Grantor Retained Annuity Trusts.What is the current market valuation of the total remaining position?
As of the September 10, 2026 market close, the 437,938 shares held across all accounts were valued at approximately $46 million.Company OverviewMetricValueShare Price (as of market close 2026-09-10)$105.03Market Capitalization$46.3 billionRevenue (TTM)$12.0 billionNet Income (TTM)$2.2 billionCompany SnapshoteBay operates a global e-commerce marketplace platform that enables buyers and sellers to list, discover, purchase, and pay for a diverse array of goods through its flagship website ebay.com and dedicated mobile applications.The company generates revenue through transaction-based fees, listing fees, and ancillary services provided to sellers and buyers across multiple transaction channels including online, mobile, and traditional payment avenues.eBay serves a broad customer base comprising individual consumers, small businesses, and enterprise sellers seeking to buy and sell merchandise across numerous product categories on a global scale.eBay Inc. operates one of the world's largest e-commerce marketplaces, facilitating billions of dollars in gross merchandise volume annually across its diversified platform.
The company maintains a competitive advantage through its established network effects, extensive seller ecosystem, and sophisticated logistics infrastructure. With a market capitalization of $46.3 billion, eBay continues to leverage its platform to capture value from the global shift toward digital commerce.
What this transaction means for investorsCEO Jamie Iannone's sale of eBay stock at a weighted average price of $103.17 comes after shares delivered a 12% return over the trailing 12 months. His disposition does not necessarily signal a bearish outlook, however. This was a non-discretionary transaction executed as part of a pre-established Rule 10b5-1 plan rather than being a market-timed investment decision.
Insiders often adopt a Rule 10b5-1 plan to meet portfolio diversification or liquidity needs while operating within SEC guidelines. Moreover, Iannone's sale represented only 5% of his holdings. Post-transaction, he retains a sizable equity stake, ensuring his continued alignment with shareholder interests.
The e-commerce giant's stock has done well thanks to solid business performance. In the second quarter, eBay reported revenue of $3.1 billion, a strong 15% year-over-year increase. As a result, its net income grew 51% year over year to $552 million. For Q3, the company expects sales to hit about $3.1 billion again, up from the previous year's $2.8 billion.
Robert Izquierdo has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends eBay. The Motley Fool has a disclosure policy.
GameStop’s $2 Billion Buyback Sends a Confusing Signal to InvestorseBay NASDAQ: EBAY outlined its strategy for expanding growth in collectibles, consumer-to-consumer selling, recommerce, live commerce and vehicles during a conference fireside chat featuring Chief Executive Officer Jamie Iannone and Chief Financial Officer Peggy Alford.
Iannone said the company has sharpened its focus around categories and marketplace activities where it sees the strongest momentum. He said approximately 70% of eBay’s business is tied to focus categories, consumer-to-consumer, or C2C, activity, and recommerce. Collectively, those areas grew 20% in the second quarter, according to Iannone.
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Recession Indicator: eBay's Stock Is Up More Than 50% Over the Past YearThe CEO also pointed to investments in artificial intelligence, trust tools and shipping capabilities as foundational components of the company’s strategy. He said newer businesses including eBay Live and vehicles are adding growth opportunities, with the vehicles business reaching “hundreds of millions of dollars of run rate.”
Consumer trends and marketplace differentiation Alford said the company continues to see greater consumer resilience in the United States than in international markets. However, she said eBay’s platform can appeal both to enthusiasts making discretionary purchases and to value-oriented shoppers seeking deals through recommerce.
GameStop's eBay Gamble: Bold Move or Balance Sheet Disaster?“We tend to thrive in environments when the economy's doing really well, as well as in times when it's tougher,” Alford said, citing the diversity of the company’s marketplace.
Iannone said eBay’s competitive position is supported by its scale, including 2.6 billion listings, 136 million buyers and 30 years of marketplace data. He said 90% of the company’s listings are “non-new in-season” goods, creating inventory that may not be readily available elsewhere online.
He also highlighted the company’s authentication, vehicle fitment and transaction-support services. These include Authenticity Guarantee in categories such as watches, sneakers and handbags, eBay Guaranteed Fit for motors parts and accessories, and vehicle-related services such as financing, delivery and title transfer.
Collectibles, live commerce and C2C growth Alford said growth in eBay’s focus categories has been broad-based, with particular strength in collectibles. Trading cards have performed especially well, she said, alongside toys and coins. eBay has developed trust and friction-reduction tools for trading cards, acquired TCGplayer and partnered with PSA, according to Alford.
eBay Live, the company’s live-selling format, grew eightfold year over year in the second quarter, Iannone said. He described the format as combining content, commerce, community and entertainment.
According to Iannone, 90% of sellers that begin using eBay Live remain active on the format, and those sellers have growth rates three times higher than comparable sellers not using it. Buyers in collectibles who begin watching eBay Live purchase 70% more than comparable buyers, he said, with a significant share of that activity occurring in eBay’s core marketplace.
The company has also emphasized converting buyers into sellers. Iannone said buyers who become sellers are two to 2.5 times more valuable as buyers on the platform. These C2C sellers can also bring unique goods to the marketplace that may not be offered by traditional businesses.
Iannone said eBay’s AI-powered Magical Listing feature has simplified the selling process. In the U.S., the company has seen 50% more listings per lister using the technology, he said. The company has also expanded shipping tools, including eBay International Shipping, to help sellers access demand outside their home markets.
AI, younger shoppers and advertising Iannone characterized AI as a structural tailwind for the company. Beyond listing tools, he cited natural-language search, card-scanning technology and marketing applications. The company’s card-scanning tool has generated more than 80 million scans, with roughly 500,000 scans per day, he said.
He also said eBay is seeing new buyers through agentic commerce experiences, and that about half of those buyers later return directly to eBay for another purchase. Trust and enablement features become increasingly important in an AI-driven commerce environment, he added.
The company also discussed its acquisition of Depop, which Iannone said strengthens eBay’s reach with Gen Z and millennial consumers. He called those groups eBay’s fastest-growing demographic and said Depop’s mobile, social-focused marketplace is aligned with younger shoppers’ interest in pre-owned goods and sustainability.
On advertising, Alford said eBay had reached 2.8% penetration toward a near-term target of 3%. She said the company does not view that target as a ceiling and sees further opportunity through greater seller adoption of Promoted Listings, new offsite advertising offerings and Promoted Stores.
Capital allocation and priorities Alford said eBay plans to maintain a balanced capital-allocation approach, investing in growth areas while returning capital to shareholders. The company’s framework calls for returning 90% to 100% of organic free cash flow through dividends and share repurchases, she said.
Looking ahead, Iannone said the company is focused on sustaining growth in focus categories, scaling newer businesses such as vehicles and eBay Live, expanding AI applications, and continuing to invest in trust, authentication and shipping capabilities.
About eBay (NASDAQ:EBAY)eBay Inc NASDAQ: EBAY operates a global commerce platform that connects millions of buyers and sellers. Its marketplace enables individuals, businesses and brands to buy and sell new, used and collectible merchandise across categories including electronics, fashion, automotive parts and accessories, home goods, collectibles and business equipment.
The company provides tools and services that support online commerce, including product listings, search and discovery features, payments, seller advertising, shipping solutions and authentication services for selected categories.
This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected].
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An estimated $1 trillion in boomer art collections will transfer to heirs in coming years. Gen X and Millennials show a preference for collectibles, particularly in segments like eBay sports cards. Valuation trends diverge from historical growth rates, suggesting potential mispricing or shifting demand.
EBay has launched an internal review of its shopping website's safeguards after Reuters flagged that several gender-prediction kits were available for delivery to India, where using them is a criminal offence under a law meant to curb female foeticide.
After Reuters told eBay last week that nine listings on the platform showed gender-testing kits, including those made by brands such as SneakPeek and Peekaboo, being offered by third-party sellers for delivery in India, eBay removed these listings.
"These listings violated local regulations and eBay's policies, and we are reviewing these controls, including the relevant shipping and checkout experience, to determine whether further enhancements are appropriate," eBay told Reuters in a statement.
"EBay has controls in place intended to prevent certain gender-prediction products from being visible in India," it added.
EBay, which has 136 million active buyers globally, is one of the world's largest online marketplaces, where only third-party sellers list products. EBay does not have a local Indian shopping website but offers delivery to the country.
Platforms such as Amazon and eBay (EBAY.O) have previously come under scrutiny in India for listing restricted products, including banned wildlife items and e-cigarettes.
Amazon's U.S. website, which ships many products internationally to India, does list gender-testing products but does not offer India delivery, a Reuters review found.
THE INDIAN LAW
India's 1994 law on prenatal gender determination followed a sharp fall in the number of girls born for every 1,000 boys after the spread of ultrasound technology. Campaigners have said the technology let parents learn a foetus's sex early enough to abort female foetuses rather than raise a daughter.
The preference for male children is rooted in patrilineal inheritance customs, the expectation that sons support parents in their old age and dowry demands made at weddings by the groom and his family despite a decades-old ban on the practice.
Violations of the prenatal gender determination law can attract up to three years in prison, with tougher penalties for repeat offences. India's health ministry did not respond to requests for comment on Reuters findings.
Cybersecurity firm FalconFeeds first flagged the eBay listings to Reuters. The listings offered the gender-testing kits priced from $6.99 to $156.59 and with delivery to India.
One listing on eBay offered the Peekaboo kit, made by U.S.-based DNA Diagnostics Center, and marketed on the website as "get your baby's gender at 6 weeks ... accurate and easy to use", with "FREE SHIPPING".
DNA Diagnostics Center told Reuters in a statement it does not sell or distribute the kits for resale in India, adding it does not control the actions of independent third parties once a product has been purchased.
SneakPeek did not respond to a request for comment.
INDIA TARGETS GOOGLE SEARCH RESULTS
In a sign of New Delhi's growing concerns about such products, Peekaboo — though not officially sold in India — has separately been named in two August 9 Indian government notices sent to Google, seeking removal of search results that link to the company's website.
The notices, reviewed by Reuters and sent by India's health ministry, said Google's India search engine provided "violative information" that led users to web pages "directly or indirectly promoting/advertising the gender prediction of an unborn child."
Search engines can typically block specific website links from appearing in results for users in a given country.
In the notices, the ministry attached screenshots of three Google searches — "peekaboo test," "buy peekaboo test online" and "boy or girl" — that linked to the Peekaboo website. It asked Google to discontinue the practice in line with Indian laws.
A Reuters check on Tuesday found the three searches returned results linking to the Peekaboo website.
Google and India's health ministry did not respond to Reuters queries.
A month has gone by since the last earnings report for eBay (EBAY - Free Report) . Shares have lost about 3.9% in that time frame, underperforming the S&P 500.
Will the recent negative trend continue leading up to its next earnings release, or is eBay due for a breakout? Well, first let's take a quick look at the most recent earnings report in order to get a better handle on the recent drivers for eBay Inc. before we dive into how investors and analysts have reacted as of late.
EBAY Q2 Earnings Beat Estimates on Higher GMV and Ad GrowtheBay reported second-quarter 2026 non-GAAP earnings of $1.6 per share, which beat the Zacks Consensus Estimate of $1.51 by 5.96%. The bottom line increased 16.8% year over year.
Net revenues of $3.13 billion increased 14.8% year over year and beat the Zacks Consensus Estimate by 3.85%. Growth was driven by continued strength in Gross Merchandise Volume (GMV) and advertising revenues. Total GMV rose 14.8% year over year to $22.4 billion, reflecting healthy marketplace activity.
EBAY's Advertising Business Drives Revenue GrowtheBay's first-party advertising products generated revenues of $570 million in the second quarter, up 25% year over year on an as-reported basis and 24% on an FX-neutral basis.
Total advertising offerings generated revenues of $596 million, representing 2.7% of Gross Merchandise Volume. The continued expansion of advertising remains an important contributor to the company's marketplace monetization strategy.
eBay Reports Higher GMV and Buyer ActivityGross Merchandise Volume reached $22.4 billion, up 15% year over year on an as-reported basis and up 14% on an FX-neutral basis, reflecting sustained buyer demand across the marketplace.
The total GMV comprised U.S. GMV of $11.69 billion, which accounted for 52.2% of total GMV and increased 24% year over year. International GMV was $10.71 billion, accounting for 47.8% of total GMV, up 6% year over year.
Active buyers totaled 136 million at the end of the second quarter, increasing 2% year over year. Active buyers excluding the Tise acquisition also stood at 136 million.
EBAY Margins Improve Despite Higher ExpensesOperating expenses increased 8.3% year over year to $1.63 billion. As a percentage of net revenues, operating expenses improved to 51.9% from 55% in the year-ago quarter.
The non-GAAP operating margin expanded 20 basis points year over year to 28.5%, reflecting disciplined cost management alongside revenue growth. GAAP operating margin improved to 21.6% from 17.6% a year ago.
eBay Strengthens Balance Sheet and Returns CapitalAs of June 30, 2026, cash and cash equivalents and non-equity investments totaled $4.9 billion, down sequentially from $5.1 billion as of March 31, 2026.
Long-term debt declined sequentially to $5.14 billion at the end of the second quarter from $5.99 billion in the prior quarter, following the repayment of $750 million in senior notes.
Cash flow from operating activities was $549 million in the second quarter, down sequentially from $970 million in the previous quarter. Free cash flow was $326 million, down sequentially from $898 million in the previous quarter.
During the quarter, eBay repurchased $310 million of shares, down sequentially from $500 million in the previous quarter, and paid cash dividends of $138 million compared with $139 million in the prior quarter. Approximately $2 billion remained under its share repurchase authorization as of June 30, 2026.
eBay Expands Strategic Initiatives and Raises OutlookDuring the quarter, eBay completed the acquisition of Depop, strengthening its position in the consumer-to-consumer fashion marketplace. The company also expanded Authenticity Guarantee across fashion and collectibles, broadened AI-powered listing capabilities and continued scaling eBay Live, where GMV increased roughly eightfold year over year across seven markets.
For the third quarter of 2026, eBay expects revenues between $3.07 billion and $3.12 billion. On an FX-neutral basis, revenue growth is projected to be 8-10%.
Gross Merchandise Volume is expected to be in the range of $22 billion to $22.4 billion, with FX-neutral GMV growth of 10%-12%.
Non-GAAP earnings are projected between $1.36 and $1.42 per share, while GAAP earnings per share are expected in the range of 94-99 cents. The company also declared a third-quarter cash dividend of 31 cents per share.
How Have Estimates Been Moving Since Then?Since the earnings release, investors have witnessed a downward trend in fresh estimates.
VGM ScoresAt this time, eBay has a strong Growth Score of A, though it is lagging a lot on the Momentum Score front with an F. Charting a somewhat similar path, the stock has a grade of D on the value side, putting it in the bottom 40% for value investors.
Overall, the stock has an aggregate VGM Score of D. If you aren't focused on one strategy, this score is the one you should be interested in.
OutlookEstimates have been broadly trending downward for the stock, and the magnitude of these revisions indicates a downward shift. Interestingly, eBay has a Zacks Rank #3 (Hold). We expect an in-line return from the stock in the next few months.
Curated by Carlos Nazario and hosted by Jenna Lyons, the experience brings decades of American fashion history to life and gives collectors the chance to bid on pieces from the Archive
, /PRNewswire/ -- To mark the beginning of New York Fashion Week, eBay is unveiling Endless Runway: The Archive, a one-night retrospective celebrating the designers, garments, and defining moments that have shaped four decades of NYFW and American fashion history at large.
Marc Jacobs Fall 2001 trompe-l'œil dress worn by actress Winona Ryder during her shoplifting trial in 2002
Michael Kors Collection Resort 1990 slip dress with crystal hand embroidery donated by the brand
Calvin Klein Collection Spring/Summer 1996 dress donated by the brand
Perry Ellis by Marc Jacobs American flag sweater worn by Julia Roberts
Anna Sui Fall 2006 babydoll dress
Building on eBay's global Endless Runway initiative and in partnership with the Council of Fashion Designers of America (CFDA), Endless Runway: The Archive brings American fashion history to life through an immersive, storytelling-led exhibition featuring more than 150 rare and archival pieces by American designers, sourced from eBay, alongside pieces contributed by some of fashion's most celebrated American designers and fashion houses.
At the center of the experience is an eBay Live auction, hosted by fashion authority Jenna Lyons. Streamed live from the exhibition, the auction will feature designs contributed directly from the archives of Calvin Klein Collection, DVF, Michael Kors Collection, Proenza Schouler, Tommy Hilfiger, Vera Wang, Willy Chavarria and more. Giving fashion enthusiasts and collectors the opportunity to experience, discover and bid on pieces of American fashion history in real time, eBay Live participants will hear from industry voices on the cultural significance behind each piece as they are auctioned.
Curated by acclaimed editor and stylist Carlos Nazario, Endless Runway: The Archive explores defining chapters of American fashion design, from the glamour and liberation of the 1970s and the rise of American sportswear to '90s minimalism and grunge, the global influence of American designers at European houses, and the voices shaping New York fashion today.
Additional exhibition highlights sourced from eBay include archival pieces by Anna Sui, Bob Mackie, Donna Karan, Halston, Isaac Mizrahi, Marc Jacobs, Ralph Lauren, Todd Oldham, Tom Ford, Virgil Abloh and more.
eBay has connected shoppers with incredible fashion since the launch of the marketplace. Today, that access is helping a new generation discover the designers and pieces that shaped fashion history. With an unparalleled selection of pre-loved fashion and trusted services like eBay Authenticity Guarantee, the marketplace gives coveted designer pieces the opportunity to be discovered, collected and worn again.
Endless Runway: The Archive brings that legacy to life, celebrating the enduring influence of American fashion. In addition to special contributions from designers, all pieces featured in the exhibition were sourced from eBay and styled by eBay's Resident Stylist Brie Welch, with proceeds from the eBay Live auction benefiting the CFDA.
WATCH LIVE. SHOP LIVE.
Stream Endless Runway: The Archive on eBay Live on Wednesday, September 9th at 7:30pm ET at www.ebay.com/thearchive
Download the eBay app and set a reminder to join the auction and bid live on select pieces from Endless Runway: The Archive.
Designer archives for auction include:
Calvin Klein Collection Spring/Summer 1996 dress
Diane von Furstenberg Spring/Summer 2006 wrap dress
Jason Wu Fall/Winter 2011 dress
Michael Kors Collection Resort 1990 slip dress with crystal hand embroidery
Proenza Schouler Spring/Summer 2018 PS1 bag
Tommy Hilfiger Fall/Winter 2016 leather dress + cashmere double-breasted coat
Vera Wang Spring/Summer 2024 ballgown
Willy Chavarria Spring/Summer 2025 gown
Auction highlights sourced from eBay:
Anna Sui Fall/Winter 2006 babydoll dress
Bob Mackie vintage beaded silk gown worn by Miley Cyrus on The Voice in 2017
Isaac Mizrahi vintage suede patchwork mini skirt
Marc Jacobs Fall 2001 trompe-l'œil dress worn by Winona Ryder during her shoplifting trial in 2002
Marc Jacobs for Perry Ellis American flag sweater modeled by Julia Roberts
Norma Kamali 1990s shawl collar sleeping bag coat
Ralph Lauren vintage hand painted equestrian wrap skirt
Tom Ford for Gucci Spring/Summer 1996 mini dress modeled by Helena Christensen
Tom Ford for Yves Saint Laurent Spring/Summer 2003 silk skirt suit
Virgil Abloh for Louis Vuitton Fall/Winter 2019 varsity jacket
Ashish Chhabra, VP and General Manager of eBay Live: "eBay has always brought enthusiasts closer to the things they're passionate about, and eBay Live gives us a new way to make those moments even more immersive. With Endless Runway: The Archive, we're opening up this incredible collection to people everywhere, giving them the opportunity to discover the stories behind these iconic pieces, engage with the experts who know them best, bid in real time and own a piece of fashion history."
Steven Kolb, President and CEO of the CFDA: "New York Fashion Week is built on generations of designers who have shaped American fashion, and eBay's Endless Runway: The Archive celebrates that legacy. Through its marketplace and this retrospective, eBay connects more than three decades of rare, vintage and archival fashion with the collectors shaping its future."
Michael Kors, Fashion Designer: "I love the crystal-encrusted slip dress that was worn in my 40th anniversary show by Bella Hadid. It's super glamorous but also streamlined, seasonless and timeless. This dress was first shown for Resort 1990 and has since been worn by everyone from Madonna to Sabrina Carpenter. I think it looks every bit as glamorous 35 years later."
About eBay
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2025, eBay enabled $80 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.
With a booming collectibles business and a push into live shopping, eBay (EBAY +3.59%) is demonstrating the long-sought innovation investors have been asking for.
*Stock prices used were the afternoon prices of Aug. 24, 2026. The video was published on Aug.26, 2026.
Parkev Tatevosian, CFA has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends eBay. The Motley Fool has a disclosure policy. Parkev Tatevosian is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.
The disposition of 2,294 shares on August 15, 2026, was valued at ~$237,000 at $103.14 per share. The transaction reduced the executive's direct equity holdings by 7%.
EP Wealth Advisors LLC acquired a new position in eBay Inc. (NASDAQ:EBAY – Free Report) in the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm acquired 36,349 shares of the e-commerce company’s stock, valued at approximately $4,062,000.
Several other large investors have also modified their holdings of the business. Allworth Financial LP boosted its position in eBay by 62.6% in the 4th quarter. Allworth Financial LP now owns 23,108 shares of the e-commerce company’s stock valued at $2,013,000 after buying an additional 8,899 shares during the period. North Dakota State Investment Board bought a new position in eBay in the 4th quarter worth about $1,809,000. Eurizon Capital SGR S.p.A. purchased a new position in shares of eBay during the fourth quarter worth approximately $9,368,000. Jefferies Financial Group Inc. purchased a new position in shares of eBay during the fourth quarter worth approximately $1,209,000. Finally, United Super Pty Ltd in its capacity as Trustee for the Construction & Building Unions Superannuation Fund raised its stake in shares of eBay by 904.3% during the fourth quarter. United Super Pty Ltd in its capacity as Trustee for the Construction & Building Unions Superannuation Fund now owns 283,215 shares of the e-commerce company’s stock valued at $24,668,000 after acquiring an additional 255,015 shares in the last quarter. Hedge funds and other institutional investors own 87.48% of the company’s stock.
Insider Activity In other news, SVP Jordan Douglas Bradle Sweetnam sold 1,014 shares of eBay stock in a transaction that occurred on Tuesday, August 18th. The shares were sold at an average price of $101.39, for a total value of $102,809.46. Following the transaction, the senior vice president owned 35,546 shares of the company’s stock, valued at $3,604,008.94. The trade was a 2.77% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Jamie Iannone sold 11,110 shares of the business’s stock in a transaction that occurred on Wednesday, August 5th. The stock was sold at an average price of $108.55, for a total transaction of $1,205,990.50. Following the transaction, the chief executive officer owned 253,211 shares of the company’s stock, valued at approximately $27,486,054.05. This trade represents a 4.20% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders have sold 37,126 shares of company stock worth $4,087,886. Corporate insiders own 0.67% of the company’s stock.
eBay Trading Down 0.5% EBAY opened at $104.13 on Friday. The company has a current ratio of 1.02, a quick ratio of 1.02 and a debt-to-equity ratio of 1.10. The firm has a market cap of $46.34 billion, a price-to-earnings ratio of 21.56, a PEG ratio of 2.51 and a beta of 1.37. eBay Inc. has a 12 month low of $78.03 and a 12 month high of $119.31. The stock has a fifty day moving average price of $110.12 and a 200-day moving average price of $102.31. eBay (NASDAQ:EBAY – Get Free Report) last issued its quarterly earnings data on Wednesday, August 5th. The e-commerce company reported $1.60 earnings per share for the quarter, beating analysts’ consensus estimates of $1.50 by $0.10. eBay had a return on equity of 47.88% and a net margin of 18.50%.The company had revenue of $3.13 billion for the quarter, compared to the consensus estimate of $3.01 billion. During the same quarter last year, the company earned $1.37 earnings per share. The firm’s revenue for the quarter was up 14.8% compared to the same quarter last year. eBay has set its Q3 2026 guidance at 1.360-1.420 EPS. As a group, equities research analysts anticipate that eBay Inc. will post 4.87 earnings per share for the current fiscal year.
eBay Announces Dividend The company also recently declared a quarterly dividend, which will be paid on Friday, September 11th. Stockholders of record on Friday, August 28th will be issued a $0.31 dividend. This represents a $1.24 dividend on an annualized basis and a dividend yield of 1.2%. The ex-dividend date is Friday, August 28th. eBay’s dividend payout ratio (DPR) is currently 25.67%.
Analyst Ratings Changes EBAY has been the subject of a number of research reports. BMO Capital Markets set a $145.00 price target on eBay in a report on Thursday, August 6th. BNP Paribas Exane raised their price objective on eBay from $97.00 to $110.00 and gave the stock a “neutral” rating in a report on Tuesday, May 5th. Citigroup lifted their target price on eBay from $127.00 to $130.00 and gave the company a “buy” rating in a research report on Thursday, August 13th. Stifel Nicolaus set a $98.00 target price on eBay in a report on Thursday, April 30th. Finally, Piper Sandler reissued an “overweight” rating and set a $133.00 price target (up from $115.00) on shares of eBay in a research report on Thursday, August 6th. One analyst has rated the stock with a Strong Buy rating, fourteen have assigned a Buy rating, seventeen have assigned a Hold rating and two have given a Sell rating to the company’s stock. Based on data from MarketBeat, the company presently has an average rating of “Hold” and an average target price of $117.24.
Get Our Latest Analysis on EBAY
About eBay (Free Report)
eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.
The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.
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Allworth Financial LP acquired a new position in eBay Inc. (NASDAQ:EBAY – Free Report) in the 2nd quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The fund acquired 15,390 shares of the e-commerce company’s stock, valued at approximately $1,720,000.
A number of other institutional investors have also recently bought and sold shares of the business. North Dakota State Investment Board acquired a new position in eBay during the fourth quarter valued at approximately $1,809,000. Eurizon Capital SGR S.p.A. acquired a new stake in shares of eBay in the 4th quarter valued at $9,368,000. Jefferies Financial Group Inc. bought a new position in shares of eBay in the 4th quarter valued at $1,209,000. United Super Pty Ltd in its capacity as Trustee for the Construction & Building Unions Superannuation Fund increased its stake in shares of eBay by 904.3% in the 4th quarter. United Super Pty Ltd in its capacity as Trustee for the Construction & Building Unions Superannuation Fund now owns 283,215 shares of the e-commerce company’s stock valued at $24,668,000 after purchasing an additional 255,015 shares during the last quarter. Finally, National Pension Service raised its holdings in shares of eBay by 4.0% during the 4th quarter. National Pension Service now owns 1,009,553 shares of the e-commerce company’s stock worth $87,932,000 after buying an additional 38,665 shares in the last quarter. Institutional investors own 87.48% of the company’s stock.
Insider Transactions at eBay In other news, SVP Jordan Douglas Bradle Sweetnam sold 1,014 shares of the firm’s stock in a transaction that occurred on Tuesday, August 18th. The stock was sold at an average price of $101.39, for a total value of $102,809.46. Following the transaction, the senior vice president owned 35,546 shares in the company, valued at $3,604,008.94. This trade represents a 2.77% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Mazen Rawashdeh sold 1,919 shares of eBay stock in a transaction that occurred on Wednesday, June 17th. The shares were sold at an average price of $108.51, for a total value of $208,230.69. Following the transaction, the senior vice president directly owned 32,124 shares in the company, valued at approximately $3,485,775.24. The trade was a 5.64% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 37,126 shares of company stock valued at $4,087,886 over the last ninety days. 0.67% of the stock is currently owned by insiders.
Analyst Upgrades and Downgrades Several research firms recently weighed in on EBAY. Weiss Ratings raised eBay from a “buy (b)” rating to a “buy (b+)” rating in a research note on Tuesday, August 11th. Piper Sandler reiterated an “overweight” rating and set a $133.00 price objective (up from $115.00) on shares of eBay in a research report on Thursday, August 6th. Mizuho set a $110.00 price objective on shares of eBay in a research note on Thursday, August 6th. JPMorgan Chase & Co. raised their target price on shares of eBay from $87.00 to $100.00 and gave the company a “neutral” rating in a research report on Thursday, April 30th. Finally, Wall Street Zen raised shares of eBay from a “hold” rating to a “buy” rating in a research note on Sunday, April 26th. One investment analyst has rated the stock with a Strong Buy rating, fourteen have assigned a Buy rating, seventeen have issued a Hold rating and two have given a Sell rating to the company’s stock. According to data from MarketBeat, the stock currently has a consensus rating of “Hold” and an average price target of $117.24. Get Our Latest Stock Report on eBay
eBay Stock Down 0.5% EBAY stock opened at $104.13 on Friday. The stock’s 50 day simple moving average is $110.12 and its 200 day simple moving average is $102.31. The company has a market cap of $46.34 billion, a P/E ratio of 21.56, a price-to-earnings-growth ratio of 2.53 and a beta of 1.37. The company has a debt-to-equity ratio of 1.10, a quick ratio of 1.02 and a current ratio of 1.02. eBay Inc. has a fifty-two week low of $78.03 and a fifty-two week high of $119.31.
eBay (NASDAQ:EBAY – Get Free Report) last announced its quarterly earnings data on Wednesday, August 5th. The e-commerce company reported $1.60 EPS for the quarter, beating analysts’ consensus estimates of $1.50 by $0.10. eBay had a return on equity of 47.88% and a net margin of 18.50%.The firm had revenue of $3.13 billion during the quarter, compared to analysts’ expectations of $3.01 billion. During the same quarter last year, the firm posted $1.37 earnings per share. The company’s revenue for the quarter was up 14.8% compared to the same quarter last year. eBay has set its Q3 2026 guidance at 1.360-1.420 EPS. On average, research analysts expect that eBay Inc. will post 4.87 earnings per share for the current fiscal year.
eBay Announces Dividend The business also recently declared a quarterly dividend, which will be paid on Friday, September 11th. Shareholders of record on Friday, August 28th will be paid a dividend of $0.31 per share. The ex-dividend date is Friday, August 28th. This represents a $1.24 dividend on an annualized basis and a yield of 1.2%. eBay’s payout ratio is 25.67%.
eBay Company Profile (Free Report)
eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.
The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.
Featured Stories Five stocks we like better than eBay Blueprint for a Boom: SEC Clears the Crypto Runway Ross Stores Just Flipped the Off-Price Retail Story After TJX’s Marmaxx Miss Advance Auto Parts Plunged, But Its Turnaround Is Still Working Is Palo Alto Networks Priced for Perfection Again as AI Security Demand Accelerates? Want to see what other hedge funds are holding EBAY? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for eBay Inc. (NASDAQ:EBAY – Free Report).
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B. Metzler seel. Sohn & Co. AG purchased a new position in shares of eBay Inc. (NASDAQ:EBAY – Free Report) in the 2nd quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor purchased 33,551 shares of the e-commerce company’s stock, valued at approximately $3,749,000.
A number of other hedge funds have also recently added to or reduced their stakes in the company. Vanguard Group Inc. raised its position in eBay by 0.8% during the fourth quarter. Vanguard Group Inc. now owns 57,613,332 shares of the e-commerce company’s stock worth $5,018,121,000 after acquiring an additional 468,833 shares during the last quarter. BlackRock Inc. acquired a new stake in eBay during the second quarter worth approximately $4,406,897,000. Invesco Ltd. grew its holdings in eBay by 8.3% in the 4th quarter. Invesco Ltd. now owns 9,020,923 shares of the e-commerce company’s stock valued at $785,722,000 after buying an additional 692,805 shares during the period. Independent Franchise Partners LLP increased its stake in eBay by 5.2% during the fourth quarter. Independent Franchise Partners LLP now owns 7,748,177 shares of the e-commerce company’s stock worth $674,866,000 after acquiring an additional 384,570 shares during the last quarter. Finally, Dimensional Fund Advisors LP raised its holdings in eBay by 1.7% in the first quarter. Dimensional Fund Advisors LP now owns 4,901,415 shares of the e-commerce company’s stock valued at $446,042,000 after buying an additional 80,450 shares during the period. Institutional investors and hedge funds own 87.48% of the company’s stock.
eBay Stock Down 0.5% Shares of EBAY stock opened at $104.13 on Friday. The stock has a market cap of $46.34 billion, a P/E ratio of 21.56, a price-to-earnings-growth ratio of 2.53 and a beta of 1.37. eBay Inc. has a one year low of $78.03 and a one year high of $119.31. The stock has a fifty day moving average price of $110.12 and a 200 day moving average price of $102.31. The company has a debt-to-equity ratio of 1.10, a current ratio of 1.02 and a quick ratio of 1.02.
eBay (NASDAQ:EBAY – Get Free Report) last issued its earnings results on Wednesday, August 5th. The e-commerce company reported $1.60 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.50 by $0.10. eBay had a return on equity of 47.88% and a net margin of 18.50%.The business had revenue of $3.13 billion during the quarter, compared to analysts’ expectations of $3.01 billion. During the same period in the prior year, the firm posted $1.37 EPS. eBay’s quarterly revenue was up 14.8% compared to the same quarter last year. eBay has set its Q3 2026 guidance at 1.360-1.420 EPS. Analysts predict that eBay Inc. will post 4.87 earnings per share for the current year. eBay Announces Dividend The business also recently announced a quarterly dividend, which will be paid on Friday, September 11th. Shareholders of record on Friday, August 28th will be paid a $0.31 dividend. The ex-dividend date of this dividend is Friday, August 28th. This represents a $1.24 dividend on an annualized basis and a dividend yield of 1.2%. eBay’s payout ratio is currently 25.67%.
Insider Transactions at eBay In other news, CEO Jamie Iannone sold 11,110 shares of the stock in a transaction that occurred on Wednesday, August 5th. The shares were sold at an average price of $108.55, for a total transaction of $1,205,990.50. Following the sale, the chief executive officer directly owned 253,211 shares of the company’s stock, valued at $27,486,054.05. This represents a 4.20% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Jordan Douglas Bradle Sweetnam sold 1,014 shares of the business’s stock in a transaction on Tuesday, August 18th. The stock was sold at an average price of $101.39, for a total value of $102,809.46. Following the sale, the senior vice president owned 35,546 shares of the company’s stock, valued at approximately $3,604,008.94. The trade was a 2.77% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders have sold 37,126 shares of company stock worth $4,087,886. Corporate insiders own 0.67% of the company’s stock.
Analyst Ratings Changes EBAY has been the topic of several research reports. Wells Fargo & Company lowered shares of eBay from an “equal weight” rating to an “underweight” rating and dropped their price objective for the stock from $105.00 to $92.00 in a research note on Monday, August 3rd. Argus raised eBay from a “hold” rating to a “buy” rating and set a $133.00 target price on the stock in a report on Friday, August 7th. Jefferies Financial Group set a $145.00 price target on eBay in a research report on Thursday, August 6th. Daiwa Securities Group boosted their price objective on eBay from $90.00 to $114.00 in a research note on Monday, May 11th. Finally, Rosenblatt Securities initiated coverage on eBay in a research note on Thursday. They set a “buy” rating and a $120.00 target price for the company. One research analyst has rated the stock with a Strong Buy rating, fourteen have issued a Buy rating, seventeen have assigned a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat, eBay currently has an average rating of “Hold” and an average target price of $117.24.
Get Our Latest Analysis on EBAY
eBay Profile (Free Report)
eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.
The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.
Further Reading Five stocks we like better than eBay Blueprint for a Boom: SEC Clears the Crypto Runway Ross Stores Just Flipped the Off-Price Retail Story After TJX’s Marmaxx Miss Advance Auto Parts Plunged, But Its Turnaround Is Still Working Is Palo Alto Networks Priced for Perfection Again as AI Security Demand Accelerates? Want to see what other hedge funds are holding EBAY? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for eBay Inc. (NASDAQ:EBAY – Free Report).
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Samantha Wellington, Chief Legal Officer, reported the disposition of 970 shares of eBay Inc. (EBAY -0.46%) on August 15, 2026 per a recent SEC Form 4 filing.
Transaction summaryMetricValueShares sold970Transaction value$100,046Post-transaction shares (directly held)16,148Post-transaction value$1.63 millionTransaction value based on SEC Form 4 weighted average sale price ($103.14).
Key questionsWhat was the primary driver behind this share disposition?
The transaction was non-discretionary and used to cover tax obligations following the vesting of restricted stock units (RSUs) on August 15, 2026, which does not reflect the insider's discretionary view on the stock.What remains of the insider's equity stake in the company?
Samantha Wellington retains a direct position of 16,148 shares and also holds 16,518 derivative securities in the form of restricted stock units, which are subject to future vesting.How has the stock performed leading up to this filing?
Shares of eBay were priced at $100.94 as of the August 17, 2026 market close, representing a slight discount to the weighted-average execution price of $103.14 seen in this transaction.Company OverviewMetricValueShare Price (as of market close 2026-08-17)$100.94Market Capitalization$44.8 billionRevenue (TTM)$12.0 billionNet Income (TTM)$2.2 billionCompany SnapshoteBay operates a global e-commerce marketplace that enables buyers and sellers to transact across a diverse array of goods through its flagship website ebay.com and dedicated mobile applications.The company generates revenue through transaction fees, listing fees, and ancillary services provided to sellers on its platform, leveraging a two-sided marketplace business model that scales with transaction volume.eBay serves a broad base of individual consumers and small-to-medium-sized businesses seeking to buy and sell merchandise across multiple channels including online, mobile, and traditional commerce avenues.eBay Inc. operates one of the world's largest e-commerce marketplaces, facilitating billions of dollars in gross merchandise volume annually across its global platform.
The company maintains a competitive advantage through its established seller base, brand recognition, and integrated payment and logistics infrastructure. With approximately 12,300 employees and headquarters in San Jose, eBay continues to optimize its marketplace ecosystem to capture value from the secular shift toward digital commerce.
What this transaction means for investorseBay Chief Legal Officer Samantha Wellington's Aug. 15 sale of company stock is not a red flag for investors. It was a non-discretionary disposition executed to fulfill tax withholding requirements related to the vesting of RSUs.
An RSU is a form of employee compensation where a company promises to give an employee shares of stock at a future date. When that vesting date arrives, as was the case here, a "sell to cover" transaction occurs to pay for the related taxes.
Wellington also maintains a sizable equity stake in eBay. Her direct holdings totaled 16,148 shares and she has another 16,518 RSUs, ensuring continued alignment with shareholder interests.
eBay stock has risen in 2026 thanks to strong business performance. In the second quarter, the company delivered excellent 15% year-over-year sales growth to $3.1 billion. It also rewarded shareholders with $310 million in share repurchases and $138 million in dividend payments during Q2.
Robert Izquierdo has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends eBay. The Motley Fool has a disclosure policy.
BlackRock Inc. purchased a new stake in shares of eBay Inc. (NASDAQ:EBAY – Free Report) during the 2nd quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The firm purchased 39,435,323 shares of the e-commerce company’s stock, valued at approximately $4,406,897,000. BlackRock Inc. owned 8.88% of eBay as of its most recent filing with the Securities & Exchange Commission.
A number of other hedge funds and other institutional investors have also recently made changes to their positions in EBAY. Spire Wealth Management grew its holdings in eBay by 29.7% in the 2nd quarter. Spire Wealth Management now owns 489 shares of the e-commerce company’s stock valued at $55,000 after buying an additional 112 shares in the last quarter. B. Riley Wealth Advisors Inc. boosted its position in eBay by 4.6% in the 2nd quarter. B. Riley Wealth Advisors Inc. now owns 2,818 shares of the e-commerce company’s stock valued at $312,000 after buying an additional 125 shares during the period. Capital Asset Advisory Services LLC grew its stake in eBay by 3.3% during the 1st quarter. Capital Asset Advisory Services LLC now owns 4,035 shares of the e-commerce company’s stock worth $367,000 after purchasing an additional 129 shares in the last quarter. Harfst & Associates Inc. grew its position in shares of eBay by 0.6% during the fourth quarter. Harfst & Associates Inc. now owns 22,461 shares of the e-commerce company’s stock worth $1,956,000 after buying an additional 131 shares in the last quarter. Finally, Commerce Bank increased its position in shares of eBay by 0.5% in the 4th quarter. Commerce Bank now owns 28,313 shares of the e-commerce company’s stock valued at $2,466,000 after purchasing an additional 132 shares during the last quarter. Hedge funds and other institutional investors own 87.48% of the company’s stock.
Insider Activity at eBay In other eBay news, CEO Jamie Iannone sold 11,110 shares of eBay stock in a transaction on Thursday, June 4th. The shares were sold at an average price of $109.59, for a total transaction of $1,217,544.90. Following the completion of the sale, the chief executive officer owned 280,204 shares of the company’s stock, valued at $30,707,556.36. This trade represents a 3.81% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Mazen Rawashdeh sold 50,000 shares of the stock in a transaction that occurred on Friday, May 22nd. The stock was sold at an average price of $117.04, for a total value of $5,852,000.00. Following the completion of the transaction, the senior vice president owned 29,217 shares in the company, valued at $3,419,557.68. This represents a 63.12% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last ninety days, insiders have sold 86,112 shares of company stock valued at $9,837,076. Company insiders own 0.67% of the company’s stock.
Wall Street Analysts Forecast Growth Several analysts have recently weighed in on the company. Cantor Fitzgerald reduced their target price on eBay from $110.00 to $106.00 and set a “neutral” rating for the company in a report on Thursday, August 6th. Arete Research lowered their target price on shares of eBay from $113.00 to $111.00 and set a “neutral” rating on the stock in a report on Tuesday, May 26th. Wedbush reaffirmed an “outperform” rating and set a $135.00 price objective on shares of eBay in a report on Thursday, August 6th. UBS Group increased their target price on shares of eBay from $107.00 to $120.00 and gave the company a “neutral” rating in a report on Tuesday, August 11th. Finally, TD Cowen lifted their price target on eBay from $87.00 to $88.00 and gave the stock a “hold” rating in a research note on Friday, May 1st. Fourteen investment analysts have rated the stock with a Buy rating, seventeen have given a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat.com, eBay has a consensus rating of “Hold” and an average price target of $117.09. View Our Latest Research Report on eBay
eBay Stock Performance eBay stock opened at $102.27 on Wednesday. The company has a debt-to-equity ratio of 1.10, a current ratio of 1.02 and a quick ratio of 1.02. eBay Inc. has a 12-month low of $78.03 and a 12-month high of $119.31. The firm’s fifty day moving average price is $110.39 and its 200 day moving average price is $102.15. The company has a market capitalization of $45.51 billion, a price-to-earnings ratio of 21.17, a price-to-earnings-growth ratio of 2.49 and a beta of 1.37.
eBay (NASDAQ:EBAY – Get Free Report) last issued its quarterly earnings results on Wednesday, August 5th. The e-commerce company reported $1.60 earnings per share for the quarter, beating analysts’ consensus estimates of $1.50 by $0.10. The business had revenue of $3.13 billion during the quarter, compared to the consensus estimate of $3.01 billion. eBay had a return on equity of 47.88% and a net margin of 18.50%.The business’s quarterly revenue was up 14.8% on a year-over-year basis. During the same period in the previous year, the business earned $1.37 EPS. eBay has set its Q3 2026 guidance at 1.360-1.420 EPS. On average, research analysts forecast that eBay Inc. will post 4.87 EPS for the current fiscal year.
eBay Dividend Announcement The company also recently disclosed a quarterly dividend, which will be paid on Friday, September 11th. Shareholders of record on Friday, August 28th will be given a dividend of $0.31 per share. This represents a $1.24 annualized dividend and a yield of 1.2%. The ex-dividend date is Friday, August 28th. eBay’s payout ratio is presently 25.67%.
eBay Company Profile (Free Report)
eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.
The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.
Further Reading Five stocks we like better than eBay The AI Boom Is Turning This Cable Maker Into a Stock to Watch A Star Investor Just Trimmed Amazon—Here’s What It means Wendy’s Deal Buzz May Give Fast-Food Investors a New Reason to Look Home Depot Analysts See a Path to $375 and Beyond Want to see what other hedge funds are holding EBAY? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for eBay Inc. (NASDAQ:EBAY – Free Report).
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Focus Partners Advisor Solutions LLC acquired a new stake in shares of eBay Inc. (NASDAQ: EBAY) during the second quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor acquired 8,621 shares of the e-commerce company's stock, valued at approximately $963,000. Several
Empowered Funds LLC lessened its stake in shares of eBay Inc. (NASDAQ: EBAY) by 13.4% in the first quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 92,323 shares of the e-commerce company's stock after selling 14,307 shares during the period.
Pokémon cards, vinyl toys, and sports jerseys are some of the hot collectibles that have taken the internet by storm in recent years. Some people spend thousands of dollars on collectible items, while others watch from the sidelines, wondering how much money their old stuff could sell for.
eBay (EBAY +2.22%) has carved a large slice of the collectibles market for itself and looks poised to build on its position. A focus on collectibles is one reason eBay stock has outperformed the S&P 500 and the Nasdaq Composite year to date, a trend that may continue for the rest of 2026.
Image source: Getty Images.
Collectibles are driving eBay Live momentum
The international expansion of eBay Live is relatively new, but it has already translated into higher user engagement and rising sales. eBay Live is a livestreaming component of eBay that helps people find quality products, and sales of collectibles were a major growth driver.
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eBay touted its "unique inventory of curated collectibles and memorabilia" when explaining how eBay Live impacted its business, with events like the World Cup attracting more shoppers. The livestreaming platform's gross merchandise volume grew eightfold year over year across its seven markets.
The end result for the second quarter was 15% year-over-year revenue growth. eBay also generated $552 million in net profit, a 51% increase. Collectibles are playing a role that should expand in future years. Grand View Research projects a 6.9% compound annual growth rate for the collectibles market through 2033.
The e-commerce company doesn't tell investors what fraction of its sales on its platform come from collectibles. However, collectibles are a part of eBay's "focus categories" segment, which exceeded 40% of gross merchandise volume for the first time in Q2. eBay cited "strength across collectibles, eBay Motors, Fashion, and Refurbished Goods" in that quarter's earnings presentation.
Empowering sellers to make smarter decisions with their rare items
Not only does eBay have a lead in the collectibles market, but it's also adding multiple features to preserve its advantage. Its authenticity guarantee was expanded to U.K. trading cards valued at above 500 British pounds. That move, along with the decision to broaden eligibility for its PSA grading option for U.S. trading cards, helps keep fake collectibles off the platform and boosts buyers' trust.
The company also introduced card ladder indexes that help sellers determine the fair value for specific players, characters, sports, and collectible card game genres over time. These tools can help sellers understand the optimal prices for what they own, preventing them from leaving money on the table. And the more that sellers can sell their collectibles for, the more that eBay collects in fees.
eBay also has a collectible segment called Goldin that has become the go-to space for record-setting sales. A Michael Jordan card sold for $4.3 million on the platform, and Wayne Gretzky's Stanley Cup-winning jersey sold for $2.8 million. Such high-figure transactions will make Goldin more attractive to collectors who want to sell high-end products.
The decision to lean into the collectibles market has been quite lucrative for eBay, and will continue to provide a multiyear tailwind that should benefit shareholders.
eBay Inc (NASDAQ:EBAY) was last seen up 1% to trade at $103.29, bouncing off last session's three-month lows thanks to a price-target hike from Citigroup to $130 from $127.
