Canada Pension Plan Investment Board purchased a new stake in shares of DoubleVerify Holdings, Inc. (NYSE:DV – Free Report) in the second quarter, according to the company in its most recent 13F filing with the SEC. The fund purchased 46,700 shares of the company’s stock, valued at approximately $506,000.
A number of other hedge funds have also recently made changes to their positions in DV. California State Teachers Retirement System boosted its holdings in DoubleVerify by 0.6% during the 2nd quarter. California State Teachers Retirement System now owns 133,120 shares of the company’s stock worth $1,993,000 after acquiring an additional 754 shares during the last quarter. Woodline Partners LP raised its holdings in shares of DoubleVerify by 2.5% in the first quarter. Woodline Partners LP now owns 30,825 shares of the company’s stock valued at $412,000 after purchasing an additional 762 shares during the last quarter. Public Employees Retirement System of Ohio lifted its position in shares of DoubleVerify by 2.6% during the fourth quarter. Public Employees Retirement System of Ohio now owns 44,027 shares of the company’s stock valued at $504,000 after purchasing an additional 1,098 shares in the last quarter. Handelsbanken Fonder AB boosted its holdings in DoubleVerify by 4.1% during the fourth quarter. Handelsbanken Fonder AB now owns 30,300 shares of the company’s stock worth $347,000 after purchasing an additional 1,200 shares during the last quarter. Finally, Xponance LLC boosted its holdings in DoubleVerify by 9.9% during the fourth quarter. Xponance LLC now owns 14,141 shares of the company’s stock worth $162,000 after purchasing an additional 1,275 shares during the last quarter. 97.29% of the stock is currently owned by institutional investors and hedge funds.
Analyst Ratings Changes DV has been the subject of several recent analyst reports. Citizens Jmp lowered DoubleVerify from a “market outperform” rating to a “hold” rating in a report on Friday, August 7th. Truist Financial cut DoubleVerify from a “buy” rating to a “hold” rating and cut their price objective for the stock from $16.00 to $13.60 in a research report on Friday, August 7th. Weiss Ratings restated a “sell (d+)” rating on shares of DoubleVerify in a research note on Friday, July 17th. Nomura set a $13.60 target price on DoubleVerify in a research report on Friday, August 7th. Finally, JPMorgan Chase & Co. reiterated a “neutral” rating and set a $13.60 target price on shares of DoubleVerify in a research note on Friday, August 21st. Two investment analysts have rated the stock with a Buy rating, thirteen have given a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat, the company currently has an average rating of “Hold” and a consensus target price of $13.52.
Get Our Latest Stock Analysis on DoubleVerify DoubleVerify Stock Down 0.0% DV stock opened at $13.36 on Thursday. The stock has a 50-day simple moving average of $12.08 and a two-hundred day simple moving average of $10.81. DoubleVerify Holdings, Inc. has a twelve month low of $7.64 and a twelve month high of $16.28. The firm has a market capitalization of $2.07 billion, a PE ratio of 37.10, a PEG ratio of 1.45 and a beta of 0.99. The company has a quick ratio of 4.50, a current ratio of 4.50 and a debt-to-equity ratio of 0.01.
DoubleVerify (NYSE:DV – Get Free Report) last announced its quarterly earnings results on Thursday, August 6th. The company reported $0.22 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.11 by $0.11. The firm had revenue of $193.79 million for the quarter, compared to the consensus estimate of $202.23 million. DoubleVerify had a net margin of 7.66% and a return on equity of 8.77%. The company’s revenue for the quarter was up 2.5% on a year-over-year basis. During the same period in the prior year, the firm posted $0.05 earnings per share. On average, equities analysts predict that DoubleVerify Holdings, Inc. will post 0.59 EPS for the current fiscal year.
DoubleVerify Profile (Free Report)
DoubleVerify, Inc is a leading digital media measurement and analytics company that helps advertisers, publishers and platforms ensure their digital advertising campaigns are viewable, fraud-free and brand-safe. The company’s platform integrates data science, machine learning and proprietary analytics to authenticate the quality of media across display, video, mobile, CTV and social channels. By delivering real-time insights into ad viewability, fraud detection and contextual relevance, DoubleVerify empowers marketers to optimize campaign performance and drive better return on ad spend.
At the core of DoubleVerify’s offering are solutions for viewability measurement, invalid traffic (IVT) detection, brand safety and suitability, contextual targeting and campaign performance analytics.
See Also Five stocks we like better than DoubleVerify Striking Oil: How the U.S. Play for Venezuela Fuels Supermajors J.M. Smucker Stock’s Rally Has More Than Tariffs Behind It Wendy’s Rally Fades After Trian Steps Back: Was It Ever Real? GitLab’s Earnings Beat Just Gave Software Bulls a New SaaSpocalypse Test Want to see what other hedge funds are holding DV? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for DoubleVerify Holdings, Inc. (NYSE:DV – Free Report).
Receive News & Ratings for DoubleVerify Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for DoubleVerify and related companies with MarketBeat.com's FREE daily email newsletter.
Hsbc Holdings PLC bought a new stake in shares of DoubleVerify Holdings, Inc. (NYSE:DV – Free Report) in the second quarter, according to its most recent disclosure with the Securities & Exchange Commission. The institutional investor bought 77,453 shares of the company’s stock, valued at approximately $839,000.
Several other institutional investors have also added to or reduced their stakes in DV. Quantbot Technologies LP bought a new stake in shares of DoubleVerify during the 2nd quarter valued at $27,000. Quadrant Capital Group LLC raised its holdings in DoubleVerify by 154.5% in the 4th quarter. Quadrant Capital Group LLC now owns 2,458 shares of the company’s stock worth $28,000 after purchasing an additional 1,492 shares during the period. UMB Bank n.a. raised its holdings in DoubleVerify by 124.3% in the 4th quarter. UMB Bank n.a. now owns 2,757 shares of the company’s stock worth $32,000 after purchasing an additional 1,528 shares during the period. Bayforest Capital Ltd purchased a new position in DoubleVerify during the second quarter valued at $36,000. Finally, Tower Research Capital LLC TRC lifted its position in DoubleVerify by 253.6% during the second quarter. Tower Research Capital LLC TRC now owns 3,709 shares of the company’s stock valued at $56,000 after purchasing an additional 2,660 shares in the last quarter. 97.29% of the stock is currently owned by institutional investors.
Analyst Upgrades and Downgrades A number of brokerages have commented on DV. Citizens Jmp cut DoubleVerify from a “market outperform” rating to a “hold” rating in a research report on Friday, August 7th. Truist Financial lowered shares of DoubleVerify from a “buy” rating to a “hold” rating and reduced their target price for the stock from $16.00 to $13.60 in a report on Friday, August 7th. The Goldman Sachs Group raised their price target on DoubleVerify from $10.50 to $12.00 and gave the company a “neutral” rating in a report on Thursday, May 7th. Raymond James Financial cut shares of DoubleVerify from an “outperform” rating to a “market perform” rating in a research report on Friday, August 7th. Finally, Nomura set a $13.60 target price on DoubleVerify in a research report on Friday, August 7th. Two equities research analysts have rated the stock with a Buy rating, thirteen have issued a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat, DoubleVerify has a consensus rating of “Hold” and an average price target of $13.52.
Check Out Our Latest Stock Report on DoubleVerify DoubleVerify Price Performance DV stock opened at $13.37 on Wednesday. DoubleVerify Holdings, Inc. has a 52 week low of $7.64 and a 52 week high of $16.28. The firm has a market capitalization of $2.07 billion, a P/E ratio of 37.14, a price-to-earnings-growth ratio of 1.46 and a beta of 0.99. The company has a fifty day simple moving average of $12.02 and a two-hundred day simple moving average of $10.78. The company has a quick ratio of 4.50, a current ratio of 4.50 and a debt-to-equity ratio of 0.01.
DoubleVerify (NYSE:DV – Get Free Report) last posted its earnings results on Thursday, August 6th. The company reported $0.22 earnings per share for the quarter, topping analysts’ consensus estimates of $0.11 by $0.11. The firm had revenue of $193.79 million for the quarter, compared to the consensus estimate of $202.23 million. DoubleVerify had a net margin of 7.66% and a return on equity of 8.77%. The business’s quarterly revenue was up 2.5% on a year-over-year basis. During the same period in the previous year, the firm posted $0.05 EPS. Analysts anticipate that DoubleVerify Holdings, Inc. will post 0.59 earnings per share for the current fiscal year.
DoubleVerify Profile (Free Report)
DoubleVerify, Inc is a leading digital media measurement and analytics company that helps advertisers, publishers and platforms ensure their digital advertising campaigns are viewable, fraud-free and brand-safe. The company’s platform integrates data science, machine learning and proprietary analytics to authenticate the quality of media across display, video, mobile, CTV and social channels. By delivering real-time insights into ad viewability, fraud detection and contextual relevance, DoubleVerify empowers marketers to optimize campaign performance and drive better return on ad spend.
At the core of DoubleVerify’s offering are solutions for viewability measurement, invalid traffic (IVT) detection, brand safety and suitability, contextual targeting and campaign performance analytics.
See Also Five stocks we like better than DoubleVerify Dutch Bros Sell-Off Creates a Growth Opportunity NVIDIA’s MediaTek Bet Shows How It Plans to Defend Its AI Moat Is Abercrombie & Fitch’s Hot Streak Just Getting Started? Medtronic’s Stars Are Aligning for a Price Recovery Want to see what other hedge funds are holding DV? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for DoubleVerify Holdings, Inc. (NYSE:DV – Free Report).
Receive News & Ratings for DoubleVerify Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for DoubleVerify and related companies with MarketBeat.com's FREE daily email newsletter.
News publishers’ content enables advertisers to reach valuable, engaged audiences and delivers strong return on investment | Source: DoubleVerify Inc.
NEW YORK, Aug. 26, 2026 (GLOBE NEWSWIRE) -- DoubleVerify (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today released the results of a new analysis demonstrating that advertisers can get more from their media investment by advertising alongside professionally produced journalism. At a time when marketers are under increasing pressure to maximize return on investment, the findings show that news presents one of digital advertising's most compelling opportunities.
The analysis examined campaign performance across dozens of news websites, including Euronews, Mail Metro Media, The Associated Press, The Guardian and The Telegraph, and found that ads placed on news properties enabled marketers to reach their campaign goals more efficiently than those placed on non-news properties.
Compared with inventory across other web environments, news publishers enabled advertisers to achieve their campaign goals while lowering the cost of reaching audiences, generating clicks and delivering viewable advertising.
Across the campaigns analyzed, advertising on participating news publishers resulted in:
17.7% lower cost to deliver 1,000 impressions (CPM), helping advertisers reach valuable news audiences more efficiently.38.4% lower cost per click (CPC), reducing the cost of driving audience action.20.6% lower cost for viewable impressions (vCPM), increasing the value of ads that had the opportunity to be seen.
The findings demonstrate that news presents powerful opportunities for advertisers looking to reach performant, cost-effective inventory. They also reinforce previous research showing that advertisements appearing alongside professionally produced news content generate 16% higher engagement than those appearing elsewhere online.
The analysis was enabled by DoubleVerify through its News Accelerator™ initiative, which brings together publishers and advertisers to demonstrate the value of advertising in professional news environments through research, collaboration and product innovation.
DV analyzed campaign performance across 12 advertisers during the first half of 2026, comparing campaigns running on participating news publishers with campaigns across other digital media environments. The analysis leveraged DV’s AI-powered optimization and measurement technology to evaluate campaign performance, media costs and advertiser outcomes.
“News content continues to deliver campaign performance for marketers, offering an unparalleled opportunity to reach valuable, engaged audiences via highly efficient inventory,” said Dave Strauss, vice president of revenue operations and strategy, The Guardian. “This study demonstrates why advertisers looking to boost return on ad spend are growing their investments in news. The Guardian will continue to help educate advertisers on the brand-building opportunities news content presents, and how to capitalize on them effectively.”
"These findings affirm what we hear consistently from our advertising partners: news environments like The Telegraph deliver measurable value for brands,” said Anthony Crocker, Director of Commercial Success Strategy, The Telegraph. “Efficient inventory, highly engaged readers and trusted editorial context are a powerful combination, and this data makes a compelling case for any advertiser.”
"News has always been one of the most effective channels for reaching audiences at scale, and this research validates that with real campaign data,” said Ashley Beepur, Head of Ad Operations, Mail Metro Media. “At Mail Metro Media, we're committed to helping advertisers unlock the full potential of news environments.”
"For brands looking to connect with a global, informed audience, news content represents an exceptional opportunity — and this study shows it also delivers on efficiency,” said Hasan Ramadan, Head of Digital Advertising, Euronews.
"Our goal is to provide advertisers with objective data that helps them make better media investment decisions," said Jack Marshall, Head of News at DoubleVerify. "This analysis shows that professional news continues to deliver strong business outcomes, and demonstrates why marketers should invest in news as part of a high-performing media strategy."
To learn more about DoubleVerify's News Accelerator, visit doubleverify.com/news-accelerator/.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.
Investors might want to bet on DoubleVerify Holdings (DV - Free Report) , as it has been recently upgraded to a Zacks Rank #2 (Buy). This upgrade primarily reflects an upward trend in earnings estimates, which is one of the most powerful forces impacting stock prices.
The Zacks rating relies solely on a company's changing earnings picture. It tracks EPS estimates for the current and following years from the sell-side analysts covering the stock through a consensus measure -- the Zacks Consensus Estimate.
The power of a changing earnings picture in determining near-term stock price movements makes the Zacks rating system highly useful for individual investors, since it can be difficult to make decisions based on rating upgrades by Wall Street analysts. These are mostly driven by subjective factors that are hard to see and measure in real time.
Therefore, the Zacks rating upgrade for DoubleVerify basically reflects positivity about its earnings outlook that could translate into buying pressure and an increase in its stock price.
Most Powerful Force Impacting Stock PricesThe change in a company's future earnings potential, as reflected in earnings estimate revisions, and the near-term price movement of its stock are proven to be strongly correlated. The influence of institutional investors has a partial contribution to this relationship, as these big professionals use earnings and earnings estimates to calculate the fair value of a company's shares. An increase or decrease in earnings estimates in their valuation models simply results in higher or lower fair value for a stock, and institutional investors typically buy or sell it. Their bulk investment action then leads to price movement for the stock.
Fundamentally speaking, rising earnings estimates and the consequent rating upgrade for DoubleVerify imply an improvement in the company's underlying business. Investors should show their appreciation for this improving business trend by pushing the stock higher.
Harnessing the Power of Earnings Estimate RevisionsAs empirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock movements, tracking such revisions for making an investment decision could be truly rewarding. Here is where the tried-and-tested Zacks Rank stock-rating system plays an important role, as it effectively harnesses the power of earnings estimate revisions.
The Zacks Rank stock-rating system, which uses four factors related to earnings estimates to classify stocks into five groups, ranging from Zacks Rank #1 (Strong Buy) to Zacks Rank #5 (Strong Sell), has an impressive externally-audited track record, with Zacks Rank #1 stocks generating an average annual return of +25% since 1988. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here >>>> .
Earnings Estimate Revisions for DoubleVerifyFor the fiscal year ending December 2026, this software platform for digital media measurement and analytics is expected to earn $1.08 per share, which is unchanged compared with the year-ago reported number.
Analysts have been steadily raising their estimates for DoubleVerify. Over the past three months, the Zacks Consensus Estimate for the company has increased 7.5%.
Bottom LineUnlike the overly optimistic Wall Street analysts whose rating systems tend to be weighted toward favorable recommendations, the Zacks rating system maintains an equal proportion of "buy" and "sell" ratings for its entire universe of more than 4,000 stocks at any point in time. Irrespective of market conditions, only the top 5% of the Zacks-covered stocks get a "Strong Buy" rating and the next 15% get a "Buy" rating. So, the placement of a stock in the top 20% of the Zacks-covered stocks indicates its superior earnings estimate revision feature, making it a solid candidate for producing market-beating returns in the near term.
You can learn more about the Zacks Rank here >>>
The upgrade of DoubleVerify to a Zacks Rank #2 positions it in the top 20% of the Zacks-covered stocks in terms of estimate revisions, implying that the stock might move higher in the near term.
Are BWMN, DV, BOW, INVE Obtaining Fair Deals for their Shareholders? PR Newswire
NEW YORK, Aug. 17, 2026
Insiders may stand to receive substantial financial benefits not available to ordinary shareholders.
The proposed transactions may contain terms that could limit superior competing offers.
Shareholders are encouraged to contact the firm to discuss their rights and options at no cost or obligation. We would handle any matter on a contingent fee basis, whereby you would not be responsible for out-of-pocket payment of our legal fees or expenses.
, /PRNewswire/ -- Halper Sadeh LLC, an investor rights law firm, is investigating the following companies for potential violations of the federal securities laws and/or breaches of fiduciary duties to shareholders relating to:
Bowman Consulting Group Ltd. (NASDAQ: BWMN)'s sale to Bernhard Capital Partners for $43.00 in cash per share. If you are a Bowman shareholder, click here to learn more about your rights and options.
DoubleVerify Holdings, Inc. (NYSE: DV)'s sale to Nielsen Holdings for $13.60 per share in cash. If you are a DoubleVerify shareholder, click here to learn more about your legal rights and options.
Bowhead Specialty Holdings Inc. (NYSE: BOW)'s sale to American Family Mutual Insurance Company, S.I. for $34.00 per share in cash. If you are a Bowhead shareholder, click here to learn more about your legal rights and options.
Identiv, Inc.'s (NASDAQ: INVE)'s sale of its IoT business operating assets and its Thai subsidiary to Trackonomy Systems, Inc. If you are an Identiv shareholder, click here to learn more about your rights and options.
On behalf of shareholders, Halper Sadeh LLC may seek increased consideration, additional disclosures and information, or other relief and benefits.
Halper Sadeh LLC represents investors all over the world who have fallen victim to securities fraud and corporate misconduct. Our attorneys have been instrumental in implementing corporate reforms and recovering millions of dollars on behalf of defrauded investors.
Attorney Advertising. Prior results do not guarantee a similar outcome.
Contact Information:
Halper Sadeh LLC
Daniel Sadeh, Esq.
Zachary Halper, Esq.
One World Trade Center
85th Floor
New York, NY 10007
(212) 763-0060
[email protected]
[email protected]
https://www.halpersadeh.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/are-bwmn-dv-bow-inve-obtaining-fair-deals-for-their-shareholders-302853317.html
NEW YORK, Aug. 13, 2026 (GLOBE NEWSWIRE) -- DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today announced the global availability of independent media quality measurement on TikTok Pangle across the United States and international markets. “Adding support for Pangle is an exciting milestone in DV's partnership with TikTok,” said Steven Woolway, Executive Vice President of Business Development at DoubleVerify.
MONSEY, N.Y., Aug. 13, 2026 (GLOBE NEWSWIRE) -- The law firm of Wohl & Fruchter LLP is investigating the fairness of the proposed sale of DoubleVerify Holdings, Inc. (NYSE: DV) (“DoubleVerify”) to Nielsen Holdings (“Nielsen”), pursuant to which DoubleVerify shareholders will receive $13.60 per share in cash.
Notably, the $13.60 per share sale price is well below DoubleVerify’s 52-week high of $16.44 per share, which potentially indicates an opportunistic purchase below fair value.
Moreover, before the transaction was announced, several Wall Street analysts had price targets above the $13.60 per share sale price, including:
Youssef Squali of Truist Financial ($16.00 price target)Maria Ripps of Canaccord Genuity ($16.00 price target)Brian Pitz of BMO Capital ($15.00 price target)Matthew Cost of Morgan Stanley ($14.00 price target)Andrew Marok of Raymond James ($14.00 price target) (Source: TipRanks)
In addition, on Seeking Alpha, at least one shareholder has expressed concerns about the price, asserting, “I assume that the majority of shareholders will be against it; they bought the shares at prices higher than $13.60.”
If you remain a DoubleVerify shareholder and have concerns about the fairness of the proposed sale, you may contact our firm at the following link to discuss your legal rights at no charge:
https://wohlfruchter.com/cases/doubleverify/
Alternatively, you may contact us by phone at 866-833-6245, or via email at [email protected].
“We are investigating whether the DoubleVerify Board of Directors acted in the best interests of DoubleVerify shareholders in approving the sale,” said Joshua Fruchter, a founding partner of Wohl & Fruchter. “This includes whether the cash consideration agreed upon is fair to DoubleVerify shareholders considering the company’s recent trading history, and whether all material information regarding the transaction has been fully disclosed. We encourage DoubleVerify stockholders to contact us if they have any concerns.”
About Wohl & Fruchter
Wohl & Fruchter LLP has for over a decade been representing investors in litigation arising from fraud and other corporate misconduct, and recovered hundreds of millions of dollars in damages for investors. Please visit our website, www.wohlfruchter.com, to learn more about our Firm, or contact one of our partners.
California State Teachers Retirement System increased its holdings in DoubleVerify Holdings, Inc. (NYSE:DV – Free Report) by 39.8% during the 1st quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm owned 179,209 shares of the company’s stock after buying an additional 51,060 shares during the quarter. California State Teachers Retirement System owned about 0.12% of DoubleVerify worth $1,702,000 at the end of the most recent reporting period.
A number of other institutional investors also recently bought and sold shares of the business. Vanguard Group Inc. boosted its holdings in shares of DoubleVerify by 2.5% in the 4th quarter. Vanguard Group Inc. now owns 14,776,618 shares of the company’s stock valued at $169,045,000 after purchasing an additional 360,055 shares during the last quarter. Diversified Investment Strategies LLC acquired a new stake in shares of DoubleVerify during the 1st quarter worth $3,246,000. Ruffer LLP acquired a new stake in shares of DoubleVerify during the 4th quarter worth $7,399,000. Empowered Funds LLC purchased a new position in shares of DoubleVerify in the 1st quarter worth $1,687,000. Finally, ZWJ Investment Counsel Inc. raised its position in shares of DoubleVerify by 16.6% in the 4th quarter. ZWJ Investment Counsel Inc. now owns 1,640,121 shares of the company’s stock worth $18,763,000 after buying an additional 233,307 shares during the period. 97.29% of the stock is owned by hedge funds and other institutional investors.
DoubleVerify Stock Up 0.5% Shares of NYSE DV opened at $13.31 on Thursday. DoubleVerify Holdings, Inc. has a 12-month low of $7.64 and a 12-month high of $16.44. The company has a market cap of $2.06 billion, a P/E ratio of 36.97, a P/E/G ratio of 1.59 and a beta of 0.98. The company has a current ratio of 4.50, a quick ratio of 4.77 and a debt-to-equity ratio of 0.01. The stock has a fifty day moving average price of $11.19 and a 200 day moving average price of $10.48.
Analysts Set New Price Targets DV has been the subject of a number of research reports. Weiss Ratings reissued a “sell (d+)” rating on shares of DoubleVerify in a research report on Friday, July 17th. Royal Bank Of Canada downgraded DoubleVerify from an “outperform” rating to a “sector perform” rating and cut their price objective for the stock from $14.00 to $13.60 in a report on Friday, August 7th. Scotiabank lowered DoubleVerify from an “outperform” rating to a “sector perform” rating and reduced their price objective for the company from $15.00 to $13.60 in a research note on Friday, August 7th. BMO Capital Markets set a $13.60 target price on DoubleVerify in a report on Friday, August 7th. Finally, Canaccord Genuity Group downgraded shares of DoubleVerify from a “buy” rating to a “hold” rating and dropped their target price for the stock from $16.00 to $13.60 in a research report on Friday, August 7th. Three analysts have rated the stock with a Buy rating, twelve have issued a Hold rating and one has issued a Sell rating to the company’s stock. According to data from MarketBeat.com, DoubleVerify presently has an average rating of “Hold” and an average price target of $14.18.
Read Our Latest Analysis on DoubleVerify
About DoubleVerify (Free Report)
DoubleVerify, Inc is a leading digital media measurement and analytics company that helps advertisers, publishers and platforms ensure their digital advertising campaigns are viewable, fraud-free and brand-safe. The company’s platform integrates data science, machine learning and proprietary analytics to authenticate the quality of media across display, video, mobile, CTV and social channels. By delivering real-time insights into ad viewability, fraud detection and contextual relevance, DoubleVerify empowers marketers to optimize campaign performance and drive better return on ad spend.
At the core of DoubleVerify’s offering are solutions for viewability measurement, invalid traffic (IVT) detection, brand safety and suitability, contextual targeting and campaign performance analytics.
Further Reading Five stocks we like better than DoubleVerify GE Vernova’s AI Power Boom Faces a Profit Test Cardinal Health Earnings: Can Perfection Get Priced In Twice? Nebius’ Q2 Beat Shows the AI Bottleneck Is Capacity, Not Demand Legacy Jet Builders Stall While Embraer Accelerates to New Highs Want to see what other hedge funds are holding DV? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for DoubleVerify Holdings, Inc. (NYSE:DV – Free Report).
Receive News & Ratings for DoubleVerify Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for DoubleVerify and related companies with MarketBeat.com's FREE daily email newsletter.
« PREVIOUS HEADLINECetera Investment Advisers Purchases 15,501 Shares of FT Vest U.S. Equity Enhance & Moderate Buffer ETF – January $XJAN
You're currently following this author! Want to unfollow? Unsubscribe via the link in your email.
Author of the CMO Insider newsletter
Nielsen's planned purchase of Mark Zagorski's DoubleVerify is a move to deepen its advertiser-direct customer base. Stewart Cook/Variety/Penske Media via Getty Images CMOs: Get ready to field more sales pitches from Nielsen.
The TV ratings giant surprised the ad industry by announcing plans to buy DoubleVerify for $2.15 billion — and sent chins wagging with hot takes about the implications.
At stake: trustworthy data.
CMOs depend on data to craft their strategies, but it's often patchy and unreliable. That's why they need credible auditors to double-check — or double-verify, if you will — those numbers. For CMOs, this deal could simplify audience measurement and ad verification, but consolidation would mean greater concentration of power under Nielsen and one fewer independent player.
Eric Salama, former CEO of data firm Kantar, told me the deal signals Nielsen's intent to move further into helping CMOs plan and allocate their media budgets. That, in turn, would mean building more direct relationships with advertisers rather than primarily serving media owners and agencies.
"As an advertiser, when you think about attribution and planning, you don't think of Nielsen, really," Salama said.
Building a single measurement currencyDoubleVerify made its name helping advertisers ensure their digital ads are viewable, free of fraud, and served alongside suitable content. It has since expanded into the ad performance space, in areas like campaign optimization and outcomes measurement.
DoubleVerify CEO Mark Zagorski said in a statement that the combo would deliver "a single currency that scores media on both audience delivery and media environment quality."
A single currency also means placing faith in a single referee to determine what constitutes "quality" media.
In acquiring DoubleVerify, Nielsen would own both the tools that measure an advertiser's reach and those that test the purity of their media buys, Nomad Foods CMO Justin Billingsley wrote on LinkedIn.
"Together they are the two facts that let a buyer trust what a seller claims, and from 2027 they will sit inside a single private company whose own accounts nobody outside can read," Billingsley said.
DoubleVerify, previously publicly traded, will retain its name and separate corporate structure as part of Nielsen, which is privately held. (No NielsenVerify yet!)
That separation might ease some concerns about potential conflicts, but it could also make the benefits of the combination harder for advertisers to see — at least in the short term.
Ad measurement goes privateOnce the deal closes, expected next year, there'll be even less public financial scrutiny of the ad measurement space as DoubleVerify exits the public markets. Nielsen itself has been privately owned by a private equity consortium since 2022. Meanwhile, DoubleVerify's closest rival, Integral Ad Science, was taken private by PE firm Novacap last year.
The not-so-small matter of integrating the two companies once the deal closes could open the door for rivals to pounce, touting their independence.
"Mediaocean and Peer39 will be interesting to watch," said Jay Friedman, cofounder of the adtech and martech discovery platform CartographAI, referring to measurement rivals that could take advantage.
Will Luttrell, the former CTO of DoubleVerify rival IAS, said that while conventional wisdom sometimes holds that private equity is where innovation goes to die, the opposite can also be true.
"It's an opportunity to make the longer-term bets and bigger swings that quarterly earnings scrutiny may not allow," Luttrell, who now runs the cybersecurity startup Honeycake, told me.
IAS, for example, hired Lidiane Jones as its CEO last month.
"They are replacing someone with a revenue background in the top chair with a bona fide software engineer," Luttrell said of the new IAS CEO. "It's hard to maintain long-term success without a technical person in the top chair, especially in a competitive industry that requires constant reinvention like adtech."
Marketers have spent years trying to make fragmented measurement systems work better together so they can understand both who their ads reached and whether those impressions were actually valuable. Nielsen-DoubleVerify promises some of the unification marketers are looking for, but the trade-off is a bigger reliance on a single company to provide it.
Read next
Lara O'Reilly You're currently following this author! Want to unfollow? Unsubscribe via the link in your email.
Lara O'Reilly is the anchor of the CMO Insider newsletter.She is a senior correspondent who has covered the digital advertising, marketing, and media industries since 2010. Her current beat includes big tech companies like Alphabet, and Meta, and adtech firms, agencies, publishers, the creator economy, and CMOs.Lara has previously worked as a reporter and executive producer at titles including The Wall Street Journal, Digiday, Yahoo Finance, and Marketing Week. She was previously Business Insider's senior global advertising editor from 2014 to 2017.Lara was named "Digital Journalist of the Year" by the London Press Club in 2016.Lara is a regular guest on TV and radio and has appeared on outlets such as the BBC, NPR, SiriusXM's Wharton Business Daily, and CTV Television Network. She also frequently speaks on stage at major events such as Web Summit, IFA, VivaTech, Advertising Week, and Cannes Lions.To get in touch with Lara O'Reilly, email [email protected] or contact her on Signal at @loreilly.71Check out Insider's source guide for tips on sharing information securely.Read some of Lara's recent work below:
Meta's AI advertising dreams have become a nightmare for brandsThe 25 most innovative CMOs of 2026Move over, Mad Men. Creators are the new kings of the ad world.Bose is becoming a media companyDuolingo dials back its 'unhinged' marketingAn OpenAI ad hoax mystery just got a new twistThe Safer Bowl: With tensions running high, Super Bowl advertisers avoid politics and play for laughs
NEW YORK CITY & NEW ORLEANS--(BUSINESS WIRE)--Former Attorney General of Louisiana Charles C. Foti, Jr., Esq. and the law firm of Kahn Swick & Foti, LLC (“KSF”) are investigating the proposed sale of DoubleVerify Holdings, Inc. (NYSE: DV) to Nielsen Holdings. Under the terms of the proposed transaction, shareholders of DoubleVerify will receive $13.60 in cash for each share of DoubleVerify that they own. KSF is seeking to determine whether this consideration and the process that led to it a.
Key Takeaways DV's Q2 revenues rose 2.5% to $193.8M, while activation revenues fell 1% to $107.7M.Adjusted EBITDA rose 14.1% to $65.3M, with margin expanding to 34% from 30% a year ago.DoubleVerify agreed to a $2.15B all-cash acquisition by Nielsen, with holders set to get $13.60 a share. DoubleVerify Holdings, Inc. (DV - Free Report) reported second-quarter 2026 non-GAAP earnings of 22 cents per share, which rose 4.8% year over year but fell short of the Zacks Consensus Estimate of 25 cents. Revenues increased 2.5% year over year to $193.8 million but missed the consensus mark of $202 million.
The top line reflected lower activation revenues, partly offset by growth in measurement and supply-side revenues. Adjusted EBITDA rose 14.1% to $65.3 million, while the adjusted EBITDA margin expanded to 34% from 30% a year earlier.
DV's Revenue Mix Shows Uneven GrowthActivation revenues fell 1% year over year to $107.7 million. The business covers the evaluation, verification and measurement of advertising impressions purchased through programmatic demand-side and social media platforms.
Measurement revenues advanced 6% to $66.8 million. This business includes verification and measurement of impressions purchased directly on digital media properties, encompassing publishers, connected TV and social media platforms.
DoubleVerify's Supply-Side Business ExpandsSupply-side revenues increased 13% to $19.3 million. The segment serves platforms and publisher partners that use DoubleVerify's data analytics to evaluate, verify and measure advertising inventory.
For the first six months of 2026, supply-side revenues climbed 12% to $37.8 million. Measurement revenues increased 11% to $128.6 million, while activation revenues rose 2% to $208.2 million, producing total first-half revenue growth of 6% to $374.6 million.
DV Improves Profitability Despite Slower SalesAdjusted EBITDA increased to $65.3 million from $57.3 million a year earlier. Margin expansion to 34% from 30% indicates that profitability improved even as quarterly revenue growth remained modest.
GAAP net income rose to $12.9 million from $8.8 million, while the net income margin improved to 7% from 5%. Operating income increased to $23 million from $13.5 million. Product development expenses declined to $46.4 million from $47.2 million, while sales, marketing and customer support costs decreased to $48.3 million from $50.9 million.
DoubleVerify Keeps Operating Costs in CheckGeneral and administrative expenses declined to $27 million from $29.6 million in the year-ago quarter. Depreciation and amortization, however, increased to $16.7 million from $14.7 million.
Stock-based compensation totaled $25.5 million, down from $27 million a year earlier. Non-GAAP net income increased to $35.1 million from $34.4 million, supporting the year-over-year improvement in adjusted earnings per share.
DV Generates Strong Quarterly Cash FlowNet cash provided by operating activities totaled $76.2 million in the quarter. After $10.5 million of property, plant and equipment purchases, free cash flow was $65.7 million compared with $40.1 million a year ago. Free cash flow conversion improved to 101% from 70%.
DV ended the second quarter with $210.2 million in cash and cash equivalents and no debt outstanding. During the first six months of 2026, it repurchased $100.2 million of shares under authorized repurchase programs, contributing to net cash used in financing activities of $107.4 million.
DoubleVerify Agrees to Be Acquired by NielsenOn Aug. 6, DoubleVerify entered into a definitive agreement to be acquired by Nielsen in an all-cash transaction valued at about $2.15 billion. DV shareholders are set to receive $13.60 per share, representing a 30% premium to the 60-trading-day volume-weighted average price as of Aug. 5, 2026.
The transaction has been unanimously approved by both companies' boards and is expected to close by the end of the fourth quarter of 2026, subject to DoubleVerify shareholder approval, required regulatory clearances and customary closing conditions. Upon completion, DV will become privately held and continue operating under the DoubleVerify name and brand.
In light of the pending transaction, DoubleVerify suspended future earnings and investor calls for the duration of the deal's pendency. The company also withdrew all previously issued financial outlook and guidance while the transaction remains pending. Future updates on the transaction and DoubleVerify's strategic progress will be provided through official press releases and regulatory filings.
DV’s Zacks Rank & Stocks to ConsiderDoubleVerify currently carries a Zacks Rank #3 (Hold).
Some better-ranked stocks in the broader Zacks Computer and Technology sector are Lumentum (LITE - Free Report) , Applied Materials (AMAT - Free Report) and Analog Devices (ADI - Free Report) , each carrying a Zacks Rank #2 (Buy) at present. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
Shares of Lumentum have surged 141.5% year to date. The Zacks Consensus Estimate for LITE’s fiscal 2026 earnings is pegged at $8.19 per share, up by 5 cents over the past 30 days, indicating an increase of 297.6% year over year.
Shares of Applied Materials have jumped 109.8% year to date. The Zacks Consensus Estimate for AMAT’s fiscal 2026 earnings is pegged at $12.17 per share, up by 3 cents over the past seven days, suggesting a rise of 29.2% year over year.
Analog Devices shares have rallied 43.8% year to date. The Zacks Consensus Estimate for ADI’s fiscal 2026 earnings is pegged at $12.42 per share, up by 10 cents over the past 30 days, implying an increase of 59.4% year over year.
DoubleVerify Holdings, Inc. (NYSE:DV – Get Free Report) shares gapped up prior to trading on Friday after Wells Fargo & Company upgraded the stock from an underweight rating to an equal weight rating. The stock had previously closed at $11.71, but opened at $13.23. Wells Fargo & Company now has a $13.60 price target on the stock, up from their previous price target of $8.00. DoubleVerify shares last traded at $13.2850, with a volume of 16,289,174 shares traded.
Several other research firms also recently weighed in on DV. Scotiabank downgraded DoubleVerify from an “outperform” rating to a “sector perform” rating and dropped their price target for the stock from $15.00 to $13.60 in a research report on Friday. Wall Street Zen lowered shares of DoubleVerify from a “buy” rating to a “hold” rating in a research report on Sunday, April 19th. Canaccord Genuity Group lowered DoubleVerify from a “buy” rating to a “hold” rating and dropped their price target for the stock from $16.00 to $13.60 in a research note on Friday. BMO Capital Markets set a $13.60 price objective on shares of DoubleVerify in a research report on Friday. Finally, Raymond James Financial lowered DoubleVerify from an “outperform” rating to a “market perform” rating in a research note on Friday. Three research analysts have rated the stock with a Buy rating, twelve have given a Hold rating and one has issued a Sell rating to the company’s stock. According to MarketBeat, DoubleVerify presently has an average rating of “Hold” and a consensus price target of $14.18.
View Our Latest Research Report on DV
Key DoubleVerify News Here are the key news stories impacting DoubleVerify this week:
Positive Sentiment: Nielsen will pay $13.60 per DoubleVerify share in cash, providing a meaningful premium and establishing a potential near-term valuation anchor. The transaction is expected to combine DoubleVerify’s media-quality and ad-performance technology with Nielsen’s audience measurement and media-intelligence business. Nielsen Is Acquiring DoubleVerify For $2.15 Billion Positive Sentiment: The acquisition announcement outweighed mixed quarterly results and drove heavy investor interest, with the stock trading close to Nielsen’s proposed cash consideration. Nielsen to Acquire DoubleVerify Institutional Investors Weigh In On DoubleVerify Several institutional investors and hedge funds have recently bought and sold shares of the business. Baird Financial Group Inc. acquired a new stake in shares of DoubleVerify in the first quarter valued at approximately $154,000. Woodline Partners LP raised its holdings in shares of DoubleVerify by 2.5% in the 1st quarter. Woodline Partners LP now owns 30,825 shares of the company’s stock worth $412,000 after purchasing an additional 762 shares in the last quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC lifted its position in shares of DoubleVerify by 10.4% during the 1st quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC now owns 461,814 shares of the company’s stock valued at $6,174,000 after acquiring an additional 43,343 shares during the last quarter. Creative Planning lifted its holdings in shares of DoubleVerify by 17.8% during the second quarter. Creative Planning now owns 25,827 shares of the company’s stock valued at $387,000 after purchasing an additional 3,900 shares during the last quarter. Finally, EverSource Wealth Advisors LLC lifted its stake in DoubleVerify by 624.2% during the second quarter. EverSource Wealth Advisors LLC now owns 4,635 shares of the company’s stock valued at $69,000 after buying an additional 3,995 shares in the last quarter. Institutional investors and hedge funds own 97.29% of the company’s stock.
DoubleVerify Trading Up 12.8% The company’s 50-day moving average is $11.02 and its 200 day moving average is $10.43. The firm has a market cap of $2.03 billion, a PE ratio of 36.68, a P/E/G ratio of 1.58 and a beta of 0.98.
About DoubleVerify (Get Free Report)
DoubleVerify, Inc is a leading digital media measurement and analytics company that helps advertisers, publishers and platforms ensure their digital advertising campaigns are viewable, fraud-free and brand-safe. The company’s platform integrates data science, machine learning and proprietary analytics to authenticate the quality of media across display, video, mobile, CTV and social channels. By delivering real-time insights into ad viewability, fraud detection and contextual relevance, DoubleVerify empowers marketers to optimize campaign performance and drive better return on ad spend.
At the core of DoubleVerify’s offering are solutions for viewability measurement, invalid traffic (IVT) detection, brand safety and suitability, contextual targeting and campaign performance analytics.
Further Reading Five stocks we like better than DoubleVerify Quantum Earnings Week: Winners and Losers Are Finally Emerging Axon’s Post-Earnings Pullback May Be More About Valuation Than Growth Uber Stock Lags in 2026, But Cash Flow and AV Bets Fuel Upside AppLovin Stock Hits 52-Week Low as Analysts Trim Targets, Stay Bullish Receive News & Ratings for DoubleVerify Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for DoubleVerify and related companies with MarketBeat.com's FREE daily email newsletter.
« PREVIOUS HEADLINECalifornia State Teachers Retirement System Boosts Position in Standex International Corporation $SXI
NEXT HEADLINE »Medline $MDLN Shares Acquired by Cetera Investment Advisers
Empowered Funds LLC purchased a new stake in DoubleVerify Holdings, Inc. (NYSE:DV – Free Report) during the 1st quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The firm purchased 177,611 shares of the company’s stock, valued at approximately $1,687,000. Empowered Funds LLC owned approximately 0.12% of DoubleVerify as of its most recent filing with the Securities and Exchange Commission.
Other hedge funds have also added to or reduced their stakes in the company. California State Teachers Retirement System boosted its stake in DoubleVerify by 0.6% during the 2nd quarter. California State Teachers Retirement System now owns 133,120 shares of the company’s stock worth $1,993,000 after purchasing an additional 754 shares during the last quarter. Woodline Partners LP lifted its stake in shares of DoubleVerify by 2.5% in the first quarter. Woodline Partners LP now owns 30,825 shares of the company’s stock worth $412,000 after buying an additional 762 shares in the last quarter. Public Employees Retirement System of Ohio boosted its position in DoubleVerify by 2.6% during the fourth quarter. Public Employees Retirement System of Ohio now owns 44,027 shares of the company’s stock worth $504,000 after acquiring an additional 1,098 shares during the last quarter. Handelsbanken Fonder AB grew its stake in DoubleVerify by 4.1% during the 4th quarter. Handelsbanken Fonder AB now owns 30,300 shares of the company’s stock valued at $347,000 after acquiring an additional 1,200 shares in the last quarter. Finally, Xponance LLC raised its holdings in DoubleVerify by 9.9% in the 4th quarter. Xponance LLC now owns 14,141 shares of the company’s stock valued at $162,000 after acquiring an additional 1,275 shares during the last quarter. Institutional investors and hedge funds own 97.29% of the company’s stock.
Analysts Set New Price Targets DV has been the topic of a number of recent research reports. Wall Street Zen lowered DoubleVerify from a “buy” rating to a “hold” rating in a research note on Sunday, April 19th. Canaccord Genuity Group reaffirmed a “hold” rating and issued a $13.60 target price (down from $16.00) on shares of DoubleVerify in a research note on Friday. The Goldman Sachs Group lifted their price target on DoubleVerify from $10.50 to $12.00 and gave the stock a “neutral” rating in a report on Thursday, May 7th. Citizens Jmp reaffirmed a “market perform” rating on shares of DoubleVerify in a research note on Friday. Finally, Royal Bank Of Canada downgraded shares of DoubleVerify from an “outperform” rating to a “sector perform” rating and dropped their target price for the company from $14.00 to $13.60 in a report on Friday. Three equities research analysts have rated the stock with a Buy rating, twelve have assigned a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat, the company currently has a consensus rating of “Hold” and an average price target of $14.18.
View Our Latest Stock Report on DV
DoubleVerify Price Performance Shares of NYSE:DV opened at $13.21 on Friday. The firm has a market capitalization of $2.03 billion, a price-to-earnings ratio of 36.68, a price-to-earnings-growth ratio of 1.40 and a beta of 0.98. The business’s 50 day simple moving average is $11.02 and its 200-day simple moving average is $10.43. DoubleVerify Holdings, Inc. has a 12 month low of $7.64 and a 12 month high of $16.44.
Key DoubleVerify News Here are the key news stories impacting DoubleVerify this week:
Positive Sentiment: Nielsen will pay $13.60 per DoubleVerify share in cash, providing a meaningful premium and establishing a potential near-term valuation anchor. The transaction is expected to combine DoubleVerify’s media-quality and ad-performance technology with Nielsen’s audience measurement and media-intelligence business. Nielsen Is Acquiring DoubleVerify For $2.15 Billion Positive Sentiment: The acquisition announcement outweighed mixed quarterly results and drove heavy investor interest, with the stock trading close to Nielsen’s proposed cash consideration. Nielsen to Acquire DoubleVerify DoubleVerify Profile (Free Report)
DoubleVerify, Inc is a leading digital media measurement and analytics company that helps advertisers, publishers and platforms ensure their digital advertising campaigns are viewable, fraud-free and brand-safe. The company’s platform integrates data science, machine learning and proprietary analytics to authenticate the quality of media across display, video, mobile, CTV and social channels. By delivering real-time insights into ad viewability, fraud detection and contextual relevance, DoubleVerify empowers marketers to optimize campaign performance and drive better return on ad spend.
At the core of DoubleVerify’s offering are solutions for viewability measurement, invalid traffic (IVT) detection, brand safety and suitability, contextual targeting and campaign performance analytics.
See Also Five stocks we like better than DoubleVerify Datadog’s Drop Says More About Expectations Than Earnings D-Wave’s Quantum Breakthrough Couldn’t Save QBTS From a Sell-Off Cloudflare’s Beat-and-Raise Quarter Puts Its AI Edge Story in Focus Solventum Nears Inflection Point As It Begins to Unlock Value Want to see what other hedge funds are holding DV? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for DoubleVerify Holdings, Inc. (NYSE:DV – Free Report).
Receive News & Ratings for DoubleVerify Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for DoubleVerify and related companies with MarketBeat.com's FREE daily email newsletter.
Insiders may stand to receive substantial financial benefits not available to ordinary shareholders.
The proposed transactions may contain terms that could limit superior competing offers.
Shareholders are encouraged to contact the firm to discuss their rights and options at no cost or obligation. We would handle any matter on a contingent fee basis, whereby you would not be responsible for out-of-pocket payment of our legal fees or expenses.
, /PRNewswire/ -- Halper Sadeh LLC, an investor rights law firm, is investigating the following companies for potential violations of the federal securities laws and/or breaches of fiduciary duties to shareholders relating to:
Beazer Homes USA, Inc. (NYSE: BZH)'s sale to Dream Finders Homes, Inc. for $33.50 in cash per share. If you are a Beazer shareholder, click here to learn more about your legal rights and options.
DoubleVerify Holdings, Inc. (NYSE: DV)'s sale to Nielsen Holdings for $13.60 per share in cash. If you are a DoubleVerify shareholder, click here to learn more about your legal rights and options.
Integer Holdings Corporation (NYSE: ITGR)'s sale to KKR for $127.00 per share. If you are an Integer shareholder, click here to learn more about your rights and options.
On behalf of shareholders, Halper Sadeh LLC may seek increased consideration, additional disclosures and information, or other relief and benefits.
Halper Sadeh LLC represents investors all over the world who have fallen victim to securities fraud and corporate misconduct. Our attorneys have been instrumental in implementing corporate reforms and recovering millions of dollars on behalf of defrauded investors.
Attorney Advertising. Prior results do not guarantee a similar outcome.
Contact Information:
Halper Sadeh LLC
Daniel Sadeh, Esq.
Zachary Halper, Esq.
One World Trade Center
85th Floor
New York, NY 10007
(212) 763-0060
[email protected]
[email protected]
https://www.halpersadeh.com
DoubleVerify Holdings (DV - Free Report) came out with quarterly earnings of $0.22 per share, missing the Zacks Consensus Estimate of $0.25 per share. This compares to earnings of $0.05 per share a year ago. These figures are adjusted for non-recurring items.
This quarterly report represents an earnings surprise of -12.00%. A quarter ago, it was expected that this software platform for digital media measurement and analytics would post earnings of $0.18 per share when it actually produced earnings of $0.17, delivering a surprise of -5.56%.
Over the last four quarters, the company has surpassed consensus EPS estimates just once.
DoubleVerify, which belongs to the Zacks Internet - Software industry, posted revenues of $193.79 million for the quarter ended June 2026, missing the Zacks Consensus Estimate by 3.85%. This compares to year-ago revenues of $189.02 million. The company has topped consensus revenue estimates just once over the last four quarters.
The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call.
DoubleVerify shares have added about 4.8% since the beginning of the year versus the S&P 500's gain of 12.8%.
What's Next for DoubleVerify?While DoubleVerify has underperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock?
There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately.
Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions.
Ahead of this earnings release, the estimate revisions trend for DoubleVerify was mixed. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #3 (Hold) for the stock. So, the shares are expected to perform in line with the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
It will be interesting to see how estimates for the coming quarters and the current fiscal year change in the days ahead. The current consensus EPS estimate is $0.29 on $207.05 million in revenues for the coming quarter and $1.09 on $817.29 million in revenues for the current fiscal year.
Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Internet - Software is currently in the top 44% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.
Another stock from the same industry, Bullish (BLSH - Free Report) , has yet to report results for the quarter ended June 2026. The results are expected to be released on August 13.
This company is expected to post quarterly earnings of $0.09 per share in its upcoming report, which represents a year-over-year change of +280%. The consensus EPS estimate for the quarter has been revised 16.7% lower over the last 30 days to the current level.
Bullish's revenues are expected to be $90.02 million, up 57.9% from the year-ago quarter.
For the quarter ended June 2026, DoubleVerify Holdings (DV - Free Report) reported revenue of $193.79 million, up 2.5% over the same period last year. EPS came in at $0.22, compared to $0.05 in the year-ago quarter.
The reported revenue compares to the Zacks Consensus Estimate of $201.54 million, representing a surprise of -3.85%. The company delivered an EPS surprise of -12%, with the consensus EPS estimate being $0.25.
While investors closely watch year-over-year changes in headline numbers -- revenue and earnings -- and how they compare to Wall Street expectations to determine their next course of action, some key metrics always provide a better insight into a company's underlying performance.
Since these metrics play a crucial role in driving the top- and bottom-line numbers, comparing them with the year-ago numbers and what analysts estimated about them helps investors better project a stock's price performance.
Here is how DoubleVerify performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts:
Revenue by customer type- Measurement: $66.76 million compared to the $67.77 million average estimate based on four analysts. The reported number represents a change of +6.2% year over year.Revenue by customer type- Supply-side: $19.35 million versus the four-analyst average estimate of $19.15 million. The reported number represents a year-over-year change of +12.6%.Revenue by customer type- Activation: $107.68 million versus $114.23 million estimated by four analysts on average. Compared to the year-ago quarter, this number represents a -1.2% change.View all Key Company Metrics for DoubleVerify here>>>
Shares of DoubleVerify have returned +7.1% over the past month versus the Zacks S&P 500 composite's +3.3% change. The stock currently has a Zacks Rank #3 (Hold), indicating that it could perform in line with the broader market in the near term.
Resources Investor Relations Journalists Agencies Client Login Send a Release News Products Contact , /PRNewswire/ -- (PRNewswire) Ademi LLP is investigating DoubleVerify (NYSE: DV) for possible breaches of fiduciary duty and other violations of law in its recently announced transaction with Nielsen.
Click here to learn how to join our investigation and obtain additional information or contact us at [email protected] or toll-free: 866-264-3995. There is no cost or obligation to you.
DoubleVerify shareholders will receive $13.60 per share in an all-cash transaction with an enterprise value of approximately $2.15 billion. DoubleVerify insiders will receive substantial benefits as part of change of control arrangements.
The transaction agreement unreasonably limits competing transactions for DoubleVerify by imposing a significant penalty if DoubleVerify accepts a competing bid. We are investigating the conduct of the DoubleVerify board of directors, and whether they are fulfilling their fiduciary duties to all shareholders.
We specialize in shareholder litigation involving buyouts, mergers, and individual shareholder rights. For more information, please feel free to call us. Attorney advertising. Prior results do not guarantee similar outcomes.
NEW YORK--(BUSINESS WIRE)--Halper Sadeh LLC, an investor rights law firm, is investigating the sale of DoubleVerify Holdings, Inc. (NYSE: DV) to Nielsen Holdings for $13.60 per share in cash. Halper Sadeh encourages DoubleVerify shareholders to click here to learn more about their rights and options or contact Daniel Sadeh or Zachary Halper free of charge at (212) 763-0060 or [email protected] or [email protected]. The investigation concerns whether DoubleVerify and its board of direc.
Nielsen is paying $2.15 billion to acquire DoubleVerify, a provider of software that measures advertising performance.
The all-cash acquisition will deliver shareholders of DoubleVerify $13.60 per share. Shares in the publicly traded company jumped nearly 14% in after-hours trading Thursday on the acquisition news. Nielsen has been privately held since 2022.
Nielsen was attracted to the deal as it looks to improve its ability to track streaming and work with programmers and advertisers reckoning with the ongoing shift from linear TV to streaming. While networks since the rabbit-ears days have complained about Nielsen’s methods, the company has been in the crosshairs numerous times during the streaming boom as its capabilities have faced scrutiny.
The deal is expected to close by the first quarter of 2027, subject to approval by DoubleVerify shareholders and regulatory approval. Private equity firm Providence Equity Partners, which owns 12% of DoubleVerify, has agreed to vote in favor of the deal and plans to exit the investment after it closes.
Nielsen CEO said in a statement that the transaction is in line with the “fundamental transformation” Nielsen has undergone in recent years. The company now aims to track “the full media lifecycle, from discovery and planning through measurement and outcomes; and strengthening our financial foundation. The result is a stronger, more agile Nielsen that has earned its place as a leading media intelligence platform for the modern advertising ecosystem.”
DoubleVerify CEO Mark Zagorski called the acquisition “an exciting milestone.” The company will become “a private entity with the support of Nielsen,” gaining resources and opportunities to keep growing. Its goal will be to develop “a single currency that scores media on both audience delivery and media environment quality.”
NEW YORK, Aug. 06, 2026 (GLOBE NEWSWIRE) -- DoubleVerify (“DV”) (NYSE: DV) today announced financial results for the second quarter ended June 30, 2026.
Recent Business Announcement:
On August 6, 2026, DV entered into an Agreement and Plan of Merger (the “Merger Agreement”) with Neptune BidCo US Inc., a Delaware corporation(“Parent”) and parent company of Nielsen Holdings (“Nielsen”), whereby Nielsen will acquire DV. Additional details regarding the transaction are included in a Current Report on Form 8-K filed today with the Securities and Exchange Commission.
Conference Call, Webcast, and Other Information
In light of the pending transaction, DV is suspending future earnings and investors calls for the duration of the transaction’s pendency, including the conference call previously scheduled for 4:30 p.m. Eastern time today, August 6, 2026. Additionally, DV is withdrawing all previously issued financial outlook and guidance for the duration of the transaction's pendency. Future updates regarding the transaction and DV’s strategic progress will be provided through official press releases and regulatory filings as appropriate.
Second Quarter 2026 Financial Highlights:
(All comparisons are to the second quarter of 2025)
Total revenue of $193.8 million, an increase of 3%. Activation revenue of $107.7 million, a decrease of 1%.Measurement revenue of $66.8 million, an increase of 6%.Supply-side revenue of $19.3 million, an increase of 13% Net income of $12.9 million and adjusted EBITDA of $65.3 million, which represented a 34% adjusted EBITDA margin.Cash balance of $210 million, with no debt outstanding. Key Business Terms
Activation revenue is generated from the evaluation, verification, and measurement of advertising impressions purchased through programmatic demand-side and social media platforms.
Measurement revenue is generated from the verification and measurement of advertising impressions that are directly purchased on digital media properties, including publishers, CTV and social media platforms.
Supply-Side revenue is generated from platforms and publisher partners who use DoubleVerify’s data analytics to evaluate, verify and measure their advertising inventory.
DoubleVerify Holdings, Inc.
CONDENSED CONSOLIDATED BALANCE SHEETS (UNAUDITED) As of As of(in thousands, except per share data) June 30, 2026 December 31, 2025Assets: Current assets Cash and cash equivalents $210,174 $259,038 Trade receivables, net of allowances for doubtful accounts of $9,133 and $8,096 as of June 30, 2026 and December 31, 2025, respectively 214,926 221,158 Prepaid expenses and other current assets 46,325 39,132 Total current assets 471,425 519,328 Property, plant and equipment, net 129,053 103,284 Operating lease right-of-use assets, net 63,129 66,908 Goodwill 511,585 516,002 Intangible assets, net 87,872 101,616 Deferred tax assets 30,971 30,920 Other non-current assets 16,060 16,024 Total assets $1,310,095 $1,354,082 Liabilities and Stockholders' Equity: Current liabilities Trade payables $12,992 $14,662 Accrued expenses 52,426 73,552 Operating lease liabilities, current 7,932 9,057 Income tax liabilities 1,952 3,829 Current portion of finance lease obligations 12,850 6,982 Other current liabilities 16,664 13,481 Total current liabilities 104,816 121,563 Operating lease liabilities, non-current 74,652 77,917 Finance lease obligations 16,396 5,595 Deferred tax liabilities 13,066 11,467 Other non-current liabilities 6,715 6,208 Total liabilities 215,645 222,750 Commitments and contingencies (Note 15) Stockholders’ equity Common stock, $0.001 par value, 1,000,000 shares authorized, 177,110 shares issued and 154,935 outstanding as of June 30, 2026; 1,000,000 shares authorized, 176,546 shares issued and 161,900 outstanding as of December 31, 2025 177 177 Additional paid-in capital 1,073,680 1,059,938 Treasury stock, at cost, 22,175 shares and 14,646 shares as of June 30, 2026 and December 31, 2025, respectively (313,245) (247,982)Retained earnings 325,192 305,864 Accumulated other comprehensive income, net of income taxes 8,646 13,335 Total stockholders’ equity 1,094,450 1,131,332 Total liabilities and stockholders' equity $1,310,095 $1,354,082 DoubleVerify Holdings, Inc.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (UNAUDITED) Three Months Ended June 30, Six Months Ended June 30,(in thousands, except per share data) 2026 2025 2026 2025 Revenue $193,789 $189,021 $374,614 $354,082 Cost of revenue (exclusive of depreciation and amortization shown separately below) 32,484 33,126 65,643 64,092 Product development 46,393 47,203 91,774 91,920 Sales, marketing and customer support 48,260 50,871 93,855 94,572 General and administrative 26,967 29,576 52,682 56,103 Depreciation and amortization 16,660 14,697 31,999 27,084 Income from operations 23,025 13,548 38,661 20,311 Interest expense 475 443 888 863 Other expense (income), net 644 (2,105) 1,637 (5,284)Income before income taxes 21,906 15,210 36,136 24,732 Income tax expense 8,988 6,452 16,808 13,613 Net income $12,918 $8,758 $19,328 $11,119 Earnings per share: Basic $0.08 $0.05 $0.12 $0.07 Diluted $0.08 $0.05 $0.12 $0.07 Weighted-average common stock outstanding: Basic 153,959 162,740 157,346 163,922 Diluted 157,891 166,697 160,981 167,813 Comprehensive income: Net income $12,918 $8,758 $19,328 $11,119 Other comprehensive income (loss): Foreign currency cumulative translation adjustment 242 19,383 (4,689) 26,876 Total comprehensive income $13,160 $28,141 $14,639 $37,995 DoubleVerify Holdings, Inc.
CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY (UNAUDITED) Accumulated Other Additional Comprehensive Total Common Stock Treasury Stock Paid-in Retained Income (Loss) Stockholders’(in thousands) Shares Amount Shares Amount Capital Earnings Net of Income Taxes EquityBalance as of January 1, 2026 176,546 $177 14,646 $(247,982) $1,059,938 $305,864 $13,335 1,131,332 Foreign currency translation adjustment — — — — — — (4,931) (4,931)Shares repurchased for settlement of employee tax withholdings — — 142 (1,437) — — — (1,437)Stock-based compensation expense — — — — 25,613 — — 25,613 Common stock issued upon exercise of stock options — — — — 43 — — 43 Common stock issued upon vesting of restricted stock units 90 — — — — — — — Common stock issued upon vesting of performance stock units 53 — — — — — — — Shares repurchased under authorized repurchase programs — — 7,270 (75,145) — — — (75,145)Excise tax on shares repurchased — — — (618) — — — (618)Treasury stock reissued upon settlement of equity awards — — (1,298) 20,239 (20,239) — — — Net income — — — — — 6,410 — 6,410 Balance as of March 31, 2026 176,689 $177 20,760 $(304,943) $1,065,355 $312,274 $8,404 $1,081,267 Foreign currency translation adjustment — — — — — — 242 242 Shares repurchased for settlement of employee tax withholdings — — 392 (4,025) — — — (4,025)Stock-based compensation expense — — — — 26,941 — — 26,941 Common stock issued under employee purchase plan — — — — 1,031 — — 1,031 Common stock issued upon exercise of stock options — — — — 1,223 — — 1,223 Common stock issued upon vesting of restricted stock units 392 — — — — — — — Common stock issued upon vesting of performance stock units 29 — — — — — — — Shares repurchased under authorized repurchase programs — — 2,497 (25,050) — — — (25,050)Excise tax on shares repurchased — — — (97) — — — (97)Treasury stock reissued upon settlement of equity awards — — (1,474) 20,870 (20,870) — — — Net income — — — — — 12,918 — 12,918 Balance as of June 30, 2026 177,110 $177 22,175 $(313,245) $1,073,680 $325,192 $8,646 $1,094,450 Balance as of January 1, 2025 174,003 $174 6,934 $(131,620) $974,383 $255,214 $(14,692) $1,083,459 Foreign currency translation adjustment — — — — — — 7,493 7,493 Shares repurchased for settlement of employee tax withholdings — — 210 (3,210) — — — (3,210)Stock-based compensation expense — — — — 25,080 — — 25,080 Common stock issued upon exercise of stock options 58 — — — 222 — — 222 Common stock issued upon vesting of restricted stock units 641 1 — — (1) — — — Common stock issued upon vesting of performance stock units 71 — — — — — — — Shares repurchased under authorized repurchase programs — — 5,169 (82,240) — — — (82,240)Excise tax on shares repurchased — — — (64) (668) — — (732)Treasury stock reissued upon settlement of equity awards — — (18) 350 (350) — — — Net income — — — — — 2,361 — 2,361 Balance as of March 31, 2025 174,773 $175 12,295 $(216,784) $998,666 $257,575 $(7,199) $1,032,433 Foreign currency translation adjustment — — — — — — 19,383 19,383 Shares repurchased for settlement of employee tax withholdings — — 35 (494) — — — (494)Stock-based compensation expense — — — — 28,053 — — 28,053 Common stock issued under employee purchase plan 135 — — — 1,577 — — 1,577 Common stock issued upon exercise of stock options 29 — — — 148 — — 148 Common stock issued upon vesting of restricted stock units 954 1 — — (1) — — — Common stock issued upon vesting of performance stock units 14 — — — — — — — Excise tax on shares repurchased — — — 157 — — — 157 Net income — — — — — 8,758 — 8,758 Balance as of June 30, 2025 175,905 $176 12,330 $(217,121) $1,028,443 $266,333 $12,184 $1,090,015 DoubleVerify Holdings, Inc.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED) Six Months Ended June 30,(in thousands) 2026 2025 Operating activities: Net income $19,328 $11,119 Adjustments to reconcile net income to net cash provided by operating activities Bad debt expense 2,409 1,499 Depreciation and amortization expense 31,999 27,084 Amortization of debt issuance costs 217 217 Non-cash lease expense 4,199 3,905 Deferred taxes 1,586 298 Stock-based compensation expense 49,774 51,349 Interest expense, net 348 255 Loss on disposal of fixed assets — 89 Other 804 (419)Changes in operating assets and liabilities, net of effects of business combinations Trade receivables 3,016 40,951 Prepaid expenses and other assets (7,149) (32,762)Trade payables (1,638) 638 Accrued expenses and other liabilities (24,480) (16,947)Net cash provided by operating activities 80,413 87,276 Investing activities: Purchase of property, plant and equipment (21,056) (15,813)Acquisition of businesses, net of cash acquired — (82,578)Proceeds from maturity of short-term investments — 12,684 Other investing activities — (1,000)Net cash used in investing activities (21,056) (86,707)Financing activities: Proceeds from common stock issued upon exercise of stock options 1,266 370 Proceeds from common stock issued under employee purchase plan 1,031 1,577 Finance lease payments (3,179) (1,379)Shares repurchased under authorized repurchase programs (100,195) (82,240)Payment of excise tax on shares repurchased (884) (668)Shares repurchased for settlement of employee tax withholdings (5,462) (3,704)Net cash used in financing activities (107,423) (86,044)Effect of exchange rate changes on cash and cash equivalents and restricted cash (821) 4,547 Net decrease in cash, cash equivalents, and restricted cash (48,887) (80,928)Cash, cash equivalents, and restricted cash - Beginning of period 260,034 293,741 Cash, cash equivalents, and restricted cash - End of period $211,147 $212,813 Cash and cash equivalents $210,174 $211,784 Restricted cash - current (included in Prepaid expenses and other current assets on the Condensed Consolidated Balance Sheets) — 37 Restricted cash - non-current (included in Other non-current assets on the Condensed Consolidated Balance Sheets) 973 992 Total cash and cash equivalents and restricted cash $211,147 $212,813 Supplemental cash flow information: Cash paid for interest $573 $500 Non-cash investing and financing activities: Right-of-use assets obtained in exchange for new operating lease liabilities, net of impairments and tenant improvement allowances $245 $2,168 Acquisition of equipment under finance lease $19,847 $13,805 Capital assets financed by accounts payable and accrued expenses $66 $249 Stock-based compensation included in capitalized software development costs $2,785 $1,783 Accrued excise tax on net share repurchases $715 $575 Comparison of the Three and Six Months Ended June 30, 2026 and June 30, 2025
Revenue
Three Months Ended June 30, Change Change Six Months Ended June 30, Change Change 2026 2025 $ % 2026 2025 $ % (In Thousands) (In Thousands) Revenue by customer type: Activation$107,683 $108,950 $(1,267) (1)% $208,230 $204,121 $4,109 2%Measurement 66,760 62,895 3,865 6 128,563 116,326 12,237 11 Supply-side 19,346 17,176 2,170 13 37,821 33,635 4,186 12 Total revenue$193,789 $189,021 $4,768 3% $374,614 $354,082 $20,532 6% Non-GAAP Financial Measures
In addition to our results determined in accordance with GAAP, management believes that certain non-GAAP financial measures, including Adjusted EBITDA, Adjusted EBITDA Margin, Non-GAAP Net income, Non-GAAP Earnings Per Share, Free Cash Flow and Free Cash Flow Conversion (collectively "Non-GAAP Financial Measures") are useful in evaluating our business.
We calculate Adjusted EBITDA Margin as Adjusted EBITDA divided by total revenue. We calculate Non-GAAP net income as GAAP net income adjusted to eliminate the impact of stock-based compensation and certain other items that are not related to our core operations, such as amortization of acquired intangibles assets, acquisition-related costs, other non-recurring costs, as well as the income tax effect of these adjustments. Basic non-GAAP earnings per share is calculated by dividing non-GAAP net income by the number of weighted-average common stock outstanding. Diluted Non-GAAP earnings per share adjusts the Basic Non-GAAP earnings per share for the potential dilutive impact of shares of common stock using the treasury stock method. We calculate free cash flow as net cash provided by operating activities determined in accordance with GAAP less purchases of property, plant, and equipment which includes capitalized software development costs. Free cash flow conversion is calculated as free cash flow divided by Adjusted EBITDA for the same period. We use the Non-GAAP Financial Measures as measures of operational efficiency to understand and evaluate our core business operations. We believe that these Non-GAAP Financial Measures are useful to investors for period-to-period comparisons of our core business and for understanding and evaluating trends in our operating results on a consistent basis by either excluding items that we do not believe are indicative of our core operating performance or by measuring cash generated by our operations that is available for various strategic initiatives.
The following tables show DV’s non-GAAP financial metrics reconciled to the comparable GAAP financial metrics included in this release.
Three Months Ended June 30, Six Months Ended June 30, 2026 2025 2026 2025 (In Thousands) (In Thousands)Net income$12,918 $8,758 $19,328 $11,119 Net income margin 7% 5% 5% 3%Depreciation and amortization 16,660 14,697 31,999 27,084 Stock-based compensation 25,525 27,007 49,774 51,349 Interest expense 475 443 888 863 Income tax expense 8,988 6,452 16,808 13,613 M&A and restructuring costs (a) — 504 — 1,666 Other costs (b) 117 1,518 95 1,518 Other expense (income) (c) 644 (2,105) 1,637 (5,284)Adjusted EBITDA$65,327 $57,274 $120,529 $101,928 Adjusted EBITDA margin 34% 30% 32% 29% Three Months Ended June 30, Six Months Ended June 30, 2026 2025 2026 2025 (In Thousands) (In Thousands)Net Income$12,918 $8,758 $19,328 $11,119 Stock-based compensation 25,525 27,007 49,774 51,349 Amortization of acquired intangibles 6,536 8,068 13,091 15,307 M&A and restructuring costs (a) — 504 — 1,666 Other costs (b) 117 1,518 95 1,518 Income tax effect of non-GAAP adjustments (d) (9,975) (11,500) (19,518) (21,650)Non-GAAP net income$35,121 $34,355 $62,770 $59,309 GAAP earnings per share: Basic$0.08 $0.05 $0.12 $0.07 Diluted$0.08 $0.05 $0.12 $0.07 GAAP Weighted-average common stock outstanding: Basic 153,959 162,740 157,346 163,922 Diluted 157,891 166,697 160,981 167,813 Non-GAAP earnings per share: Basic$0.23 $0.21 $0.40 $0.36 Diluted$0.22 $0.21 $0.39 $0.35 Non-GAAP Weighted-average common stock outstanding: Basic 153,959 162,740 157,346 163,922 Diluted 157,891 166,697 160,981 167,813 (a) M&A and restructuring costs for the three and six months ended June 30, 2025 consist of transaction costs related to the acquisition of Rockerbox.(b) Other costs for the three and six months ended June 30, 2026 consist of expenses with respect to litigation and regulatory matters outside of the ordinary course. Other costs for the three and six months ended June 30, 2025 consist of expenses incurred with respect to litigation and regulatory matters outside of the ordinary course and costs related to the early termination of an office lease.(c) Other expense (income) for the three and six months ended June 30, 2026 and June 30, 2025 consist of interest income earned on interest-bearing monetary assets, and the impact of changes in foreign currency exchange rates.(d) We calculate the income tax effect of the adjustments using a non-GAAP effective tax rate to provide consistency across reporting periods. For the non-GAAP reconciliation, effective tax rates for the three and six months ended June 30, 2026 and 2025 were calculated using assumed blended tax rates of 31%, respectively. These rates represent a blend of the statutory federal tax and state taxes rates associated with the most recent Annual Report on Form 10-K. We will periodically reevaluate this tax rate, as necessary, for significant events such as relevant tax law changes. Three Months Ended June 30, Six Months Ended June 30, 2026 2025 2026 2025 (In Thousands) (In Thousands)Net cash provided by operating activities$76,242 $49,613 $80,413 $87,276 Purchase of property, plant and equipment (10,513) (9,527) (21,056) (15,813)Free cash flow$65,729 $40,086 $59,357 $71,463 Free cash flow conversion 101% 70% 49% 70% These Non-GAAP Financial Measures have limitations as analytical tools and should not be considered in isolation or as substitutes for an analysis of our results as reported under GAAP. Some of the limitations of these measures are:
they do not reflect changes in, or cash requirements for, working capital needs;they do not reflect our capital expenditures or future requirements for capital expenditures or contractual commitments;they do not reflect income tax expense or the cash requirements to pay income taxes;they do not reflect interest expense or the cash requirements necessary to service interest or principal debt payments; andalthough depreciation and amortization are non-cash charges related mainly to intangible assets, certain assets being depreciated and amortized will have to be replaced in the future, and they do not reflect any cash requirements for such replacements. In addition, other companies in our industry may calculate these Non-GAAP Financial Measures differently than we do, limiting their usefulness as a comparative measure. You should compensate for these limitations by relying primarily on our GAAP results and using the Non-GAAP Financial Measures only supplementally.
Total stock-based compensation expense recorded in the Condensed Consolidated Statements of Operations and Comprehensive Income is as follows:
Three Months Ended Six Months Ended June 30, June 30,(in thousands) 2026 2025 2026 2025Product development $10,109 $10,389 $19,519 $19,655Sales, marketing and customer support 7,588 8,826 14,712 16,455General and administrative 7,828 7,792 15,543 15,239Total stock-based compensation $25,525 $27,007 $49,774 $51,349 Forward-Looking Statements
This press release includes “forward-looking statements”. Forward-looking statements generally can be identified by the use of forward-looking terminology such as “may,” “plan,” “seek,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe” or “continue” or the negative thereof or variations thereon or similar terminology. Any statements in this press release regarding the proposed transaction with Parent, future revenues, earnings, margins, financial performance or results of operations, and any other statements that are not historical facts are forward-looking statements. Forward-looking statements are subject to known and unknown risks and uncertainties, many of which may be beyond our control. We caution you that the forward-looking information presented in this press release is not a guarantee of future events, and that actual events may differ materially from those made in or suggested by the forward-looking information contained in this press release. These risks, uncertainties, assumptions and other factors include, but are not limited to, the risk that disruptions from the proposed transaction with Parent (including the ability of certain counterparties to terminate or amend contracts upon a change of control) will harm DV’s business, including current plans and operations, including during the pendency of the transaction, the risk that the Merger may not be completed in a timely manner or at all, which may adversely affect DV’s business and the price of its common stock, the competitiveness of our solutions amid technological developments or evolving industry standards, the competitiveness of our market, system failures, security breaches, cyberattacks or natural disasters, economic downturns and unstable market conditions, our ability to collect payments, data privacy legislation and regulation, public criticism of digital advertising technology, our international operations, our use of “open source” software, our limited operating history and the potential for our revenues and results of operations to fluctuate in the future. Moreover, we operate in a very competitive and rapidly changing environment, and new risks may emerge from time to time. It is not possible for us to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results or outcomes to differ materially from those contained in any forward-looking statements we may make.
Further information on these and additional risks, uncertainties, and other factors that could cause actual outcomes and results to differ materially from those included in or contemplated by the forward-looking statements contained in this press release are included under the caption “Risk Factors” in DV’s Annual Report on Form 10-K filed with the SEC on February 26, 2026, its Quarterly Report on Form 10-Q for the quarterly period ended June 30, 2026 once filed with the SEC and other filings and reports we make with the SEC from time to time.
We have based our forward-looking statements on our management’s beliefs and assumptions based on information available to our management at the time the statements are made. Any forward-looking information presented herein is made only as of the date of this press release, and, except as required by law, we do not undertake any obligation to update or revise any forward-looking information to reflect changes in assumptions, the occurrence of unanticipated events, or otherwise.
About DoubleVerify
DoubleVerify (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, we make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.
DoubleVerify Shareholders to Receive $13.60 Per Share in Cash, Representing a 30% Premium to the 60-trading day VWAP
Combination of Nielsen and DoubleVerify to Provide Clients Clear, Verified, and Independent Data for the End-to-End Advertising Segment – Enabling Superior Decisions and Outcomes
Combined Company Expected to Generate over $4 Billion in Revenue on a Pro-Forma Basis, While Expanding Solutions to Companies that Generate $300 Billion+ in Advertising Spend
Transaction Advances Nielsen’s Position as the Leader in Media Intelligence for the Modern Advertising Ecosystem
NEW YORK--(BUSINESS WIRE)--Nielsen Holdings (“Nielsen”), a global leader in audience measurement, data, and media intelligence, and DoubleVerify (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today announced they have entered into a definitive agreement under which Nielsen will acquire DoubleVerify in an all-cash transaction with an enterprise value of approximately $2.15 billion.
Under the terms of the agreement, DoubleVerify shareholders will receive $13.60 per share in cash. This represents a 30% premium to DoubleVerify’s 60-trading day volume weighted average price as of August 5, 2026.
Karthik Rao, Chief Executive Officer of Nielsen, said: “Over the last few years, Nielsen has undergone a fundamental transformation – accelerating product innovation; expanding our platform across the full media lifecycle, from discovery and planning through measurement and outcomes; and strengthening our financial foundation. The result is a stronger, more agile Nielsen that has earned its place as a leading media intelligence platform for the modern advertising ecosystem.”
“This combination will unite two organizations focused on strengthening independence and trust in advertising. Joining forces with DoubleVerify will extend our capabilities deeper into the digital media industry, ensuring that the spend flowing between buyers and sellers is reaching real people in brand-suitable environments, through verified channels. As advertising workflows become increasingly automated, together we can offer publishers, advertisers, agencies, and platforms a truly independent, end-to-end partner that connects trusted audience intelligence with verified media delivery – across every screen, every channel, and every transaction – enabling superior decisions and outcomes.”
Mark Zagorski, Chief Executive Officer of DoubleVerify, added: "Today's announcement is an exciting milestone for DoubleVerify. As a private entity with the support of Nielsen, we will have access to expanded resources to deliver new, market-leading solutions that drive exceptional value for our customers and partners. DoubleVerify's MRC-accredited quality signals, in combination with Nielsen’s deduplicated cross-screen audience measurement, will fuel genuine market innovation – a single currency that scores media on both audience delivery and media environment quality. I'm proud of the strong momentum we've built for DoubleVerify as the leading media effectiveness platform, the strength of our AI-powered measurement and optimization platform, and the exceptional work of our team."
R. Davis Noell, Chairperson of the Board of DoubleVerify, said: "DoubleVerify has established itself as the global benchmark in digital media quality and effectiveness. Over its growth trajectory, DoubleVerify expanded its AI-powered platform, deepened customer relationships, and scaled into a true category leader. Bringing these assets together creates a significant win for both companies' customers and partners. We're excited for Mark and the DoubleVerify leadership team as they continue that journey with Nielsen."
Key Benefits of the Transaction
Extends Nielsen's Platform Across the Full Media Intelligence Stack: Nielsen's platform already spans the entire media lifecycle – from content discovery and audience planning through cross-platform measurement and outcome attribution. DoubleVerify adds the layer of independent verification that the impressions underpinning every campaign are real, viewable, brand-suitable, and free from invalid traffic. Today, advertisers must reconcile these signals across separate vendors. The combination unifies them into a single, integrated platform covering audience, context, and delivery quality. Expands Nielsen's Addressable Market into High-Growth Digital Channels: DoubleVerify sits at the operational core of how digital advertising is bought and sold, with integrations embedded into the day-to-day workflows of the platforms, publishers, and agency groups that execute the world's largest campaigns. Nielsen products already power media decisions across television, streaming, audio, and sports. By coming together, Nielsen will reach across the full breadth of the $240 billion digital advertising segment, giving clients a better partner as budgets continue to shift toward digital channels. The combination delivers global, end-to-end, independent, transparent measurement and optimization across linear TV, CTV, social, mobile and AI platforms. Preserves Independent Verification Standards the Industry Depends On: The combined company will continue to support the open, independent standards that are highly valued by global advertisers. This includes preserving DoubleVerify’s industry-leading capabilities in invalid traffic detection, viewability and brand suitability. Helps Enable a Reliable, Trusted Shift to AI in Advertising: As AI-driven planning, activation, and optimization shape how campaigns are built and executed, the combined company will help enable the advertising industry to adopt AI with confidence, with the verified data, outcome signals, infrastructure, and platform integrations necessary to execute the spectrum of advertising workflows. Transaction Details
Under the terms of the agreement, Nielsen will acquire DoubleVerify for $13.60 per share in an all-cash transaction, representing a 30% premium to DoubleVerify’s 60-trading day volume weighted average price as of August 5, 2026. The value per share implies an enterprise value of approximately $2.15 billion for DoubleVerify.
The transaction, which has been approved by the Boards of Directors of both companies, is expected to close by the first quarter of 2027, subject to approval by DoubleVerify shareholders, receipt of required regulatory approvals, and satisfaction of other customary closing conditions.
The transaction will be financed through a combination of committed debt financing provided by Barclays, BofA Securities and Citi, incremental equity financing and cash on hand at Nielsen.
Upon completion of the transaction, DoubleVerify will become a privately held company as part of Nielsen and DoubleVerify common stock will no longer be listed on any public market. DoubleVerify will continue to operate under the DoubleVerify name and brand.
Funds affiliated with Providence Equity Partners LLC (“Providence”) that own approximately 11.8% of DoubleVerify’s outstanding shares of common stock as of August 5, 2026, have agreed to vote their shares in favor of the transaction. As part of the transaction, Providence will conclude its investment upon close.
Advisors
Barclays is serving as the exclusive financial advisor and Gibson, Dunn & Crutcher LLP is serving as legal advisor to Nielsen. PJT Partners is serving as the exclusive financial advisor and Paul Hastings LLP is serving as legal advisor to DoubleVerify. Davis Polk & Wardwell LLP is serving as legal advisor to Providence.
About Nielsen
Nielsen is a global leader in audience measurement, data and analytics and a leading media intelligence platform. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with trusted, independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
About DoubleVerify
DoubleVerify (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DoubleVerify strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.
Additional Information and Where to Find It
This communication is being made in respect of the Agreement and Plan of Merger (the “Merger Agreement”) among DoubleVerify Holdings, Inc. (the “Company”), a Delaware corporation, Neptune BidCo US Inc., a Delaware corporation (“Parent”), and Wallace Merger Sub Inc., a Delaware corporation and a wholly owned subsidiary of Parent (“Merger Sub”) and the proposed transaction involving the Company, Parent and Merger Sub (the “Merger”). The Company expects to seek, and intends to file with the Securities and Exchange Commission (the “SEC”), a proxy statement in connection with the proposed Merger (the “Proxy Statement”) and other relevant documents in connection with a special meeting of the Company’s stockholders for purposes of approving the transactions contemplated by the Merger Agreement. The Company may also file other relevant documents with the SEC regarding the Merger Agreement and the proposed Merger. This communication is not a substitute for the Proxy Statement or any other document that the Company may file with the SEC. The definitive Proxy Statement (when available) will be sent or given to the stockholders of the Company and will contain important information about the Merger Agreement and the proposed Merger and related matters. INVESTORS AND STOCKHOLDERS OF THE COMPANY ARE URGED TO READ THE DEFINITIVE PROXY STATEMENT AND ANY OTHER RELEVANT DOCUMENTS THAT MAY BE FILED WITH THE SEC BY THE COMPANY, AS WELL AS ANY AMENDMENTS OR SUPPLEMENTS TO THESE DOCUMENTS, CAREFULLY AND IN THEIR ENTIRETY WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT THE COMPANY AND THE MERGER AGREEMENT AND THE PROPOSED MERGER. You may obtain copies of all documents filed by the Company with the SEC regarding this transaction, free of charge, at the SEC’s website, www.sec.gov or from the Company’s website at ir.doubleverify.com.
Participants in the Solicitation
The Company and certain of its directors and executive officers may be deemed to be participants in the solicitation of proxies in respect of the Merger. Information regarding the Company’s directors and executive officers, including a description of their direct and indirect interests, by security holdings or otherwise, is contained in the “Proposal 1 – Election of Directors,” “Executive and Director Compensation,” and “Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters” sections of the Company’s proxy statement for its 2026 annual meeting of stockholders, which was filed with the SEC on April 7, 2026, and will be contained in the Proxy Statement to be filed by the Company. Any changes in the holdings of the Company’s securities by its directors and executive officers from the amounts set forth in the proxy statement for its 2026 annual meeting of stockholders have been reflected in Forms 3, 4 and 5, filed with the SEC. The Company’s stockholders may obtain additional information regarding the direct and indirect interests of the participants in the solicitation of proxies in connection with the Merger, including the interests of the Company’s directors and executive officers in the Merger, which may be different from those of the Company’s stockholders generally, by reading the Proxy Statement and any other relevant documents that are filed or will be filed with the SEC relating to the Merger. You may obtain copies of all documents filed by the Company with the SEC regarding this transaction, free of charge, at the SEC’s website, www.sec.gov or from the Company’s website at ir.doubleverify.com.
No Offer
No person has commenced soliciting proxies in connection with the Merger Agreement and the proposed Merger referenced in this press release, and this press release is neither an offer to purchase nor a solicitation of an offer to sell securities.
This press release contains forward-looking statements. Statements contained in this press release other than statements of historical fact are forward-looking statements, including statements regarding the Merger and the other transactions contemplated by the Merger Agreement. In some cases, you can identify these statements by forward-looking words such as “may,” “might,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” “likely” or “continue,” the negative of these terms and other comparable terminology. These statements are only predictions based on the Company’s expectations and projections about future events as of the date of this press release and are subject to a number of risks, uncertainties and assumptions that may prove incorrect, any of which could cause actual results to differ materially from those expressed or implied by such statements. Important factors, risks and uncertainties that could cause actual results to differ materially from forward-looking statements include but are not limited to: (i) the risk that the Merger may not be completed in a timely manner or at all, which may adversely affect the Company’s business and the price of the Company’s common stock; (ii) the timing to consummate the Merger, or the occurrence of any event, change, or other circumstances that could give rise to the termination of the Merger Agreement, including circumstances requiring a party to pay the other party a termination fee pursuant to the Merger Agreement; (iii) the failure to satisfy the conditions to the consummation of the Merger, and the other transactions contemplated thereby; (iv) the risk that a governmental or regulatory approval that may be required for the Merger is not obtained or is obtained subject to conditions that are not anticipated; (v) the effect of the pendency of the Merger on the Company’s business relationships, operating results and business generally; (vi) certain restrictions during the pendency of the Merger that may impact the Company’s ability to pursue certain business opportunities or strategic transactions; (vii) risks that the Merger disrupts current plans and operations; (viii) risks related to diverting management’s attention from the Company’s ongoing business operations; (ix) the outcome of any legal proceedings that may be instituted against the parties to the Merger Agreement or their respective directors, managers or officers, including the effects of any outcomes related thereto; (x) the Company’s ability to retain, hire and integrate skilled personnel, and maintain relationships with key business partners and customers, and others with whom we do business, in light of the proposed Merger; (xi) unexpected costs, charges or expenses resulting from the Merger; (xii) risks that the benefits of the Merger are not realized when and as expected; and (xiii) those risks described under the heading “Risk Factors” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2025 filed with the SEC and the Company’s Quarterly Reports on Form 10-Q for the quarter ended June 30, 2026 . New risks emerge from time to time, and it is not possible for the Company’s management to predict all risks, nor can management assess the impact of all factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statement the Company makes. Investors are cautioned not to place undue reliance on any such forward-looking statements, which speak only as of the date they are made. Except as otherwise required by law, the Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.
Amundi lowered its position in DoubleVerify Holdings, Inc. (NYSE:DV – Free Report) by 33.6% in the first quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 1,304,995 shares of the company’s stock after selling 661,138 shares during the quarter. Amundi owned about 0.85% of DoubleVerify worth $12,397,000 at the end of the most recent reporting period.
Several other hedge funds and other institutional investors have also recently bought and sold shares of DV. California State Teachers Retirement System boosted its stake in DoubleVerify by 0.6% during the second quarter. California State Teachers Retirement System now owns 133,120 shares of the company’s stock worth $1,993,000 after buying an additional 754 shares during the period. Woodline Partners LP raised its position in DoubleVerify by 2.5% in the first quarter. Woodline Partners LP now owns 30,825 shares of the company’s stock valued at $412,000 after purchasing an additional 762 shares during the period. Public Employees Retirement System of Ohio lifted its stake in DoubleVerify by 2.6% during the fourth quarter. Public Employees Retirement System of Ohio now owns 44,027 shares of the company’s stock worth $504,000 after purchasing an additional 1,098 shares in the last quarter. Handelsbanken Fonder AB lifted its stake in DoubleVerify by 4.1% during the fourth quarter. Handelsbanken Fonder AB now owns 30,300 shares of the company’s stock worth $347,000 after purchasing an additional 1,200 shares in the last quarter. Finally, Xponance LLC boosted its position in shares of DoubleVerify by 9.9% during the fourth quarter. Xponance LLC now owns 14,141 shares of the company’s stock worth $162,000 after buying an additional 1,275 shares during the period. 97.29% of the stock is currently owned by institutional investors and hedge funds.
Wall Street Analyst Weigh In DV has been the subject of a number of research reports. Raymond James Financial reaffirmed an “outperform” rating and issued a $14.00 price objective on shares of DoubleVerify in a research note on Thursday, May 7th. Wells Fargo & Company lowered their target price on DoubleVerify from $9.00 to $8.00 and set an “underweight” rating for the company in a report on Tuesday, May 12th. The Goldman Sachs Group raised their target price on DoubleVerify from $10.50 to $12.00 and gave the company a “neutral” rating in a report on Thursday, May 7th. Wall Street Zen downgraded DoubleVerify from a “buy” rating to a “hold” rating in a research report on Sunday, April 19th. Finally, Weiss Ratings reiterated a “sell (d+)” rating on shares of DoubleVerify in a research note on Friday, July 17th. Ten analysts have rated the stock with a Buy rating, four have given a Hold rating and two have given a Sell rating to the company’s stock. According to data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $15.39.
Read Our Latest Report on DV
DoubleVerify Stock Performance DoubleVerify stock opened at $11.90 on Wednesday. The company has a market capitalization of $1.83 billion, a P/E ratio of 36.07, a PEG ratio of 1.41 and a beta of 0.98. DoubleVerify Holdings, Inc. has a fifty-two week low of $7.64 and a fifty-two week high of $16.82. The stock has a 50-day simple moving average of $10.86 and a 200-day simple moving average of $10.39.
DoubleVerify Profile (Free Report)
DoubleVerify, Inc is a leading digital media measurement and analytics company that helps advertisers, publishers and platforms ensure their digital advertising campaigns are viewable, fraud-free and brand-safe. The company’s platform integrates data science, machine learning and proprietary analytics to authenticate the quality of media across display, video, mobile, CTV and social channels. By delivering real-time insights into ad viewability, fraud detection and contextual relevance, DoubleVerify empowers marketers to optimize campaign performance and drive better return on ad spend.
At the core of DoubleVerify’s offering are solutions for viewability measurement, invalid traffic (IVT) detection, brand safety and suitability, contextual targeting and campaign performance analytics.
Further Reading Five stocks we like better than DoubleVerify System Upgrade: First Internet Bancorp Options Surge AI Security Breaches Raise New Risks for Microsoft and Amazon’s Agent Push The AI Chip Blockade Is Creating a Shadow Market Grab Holdings Stock Forms Bottom After Strong Beat-and-Raise Quarter
Receive News & Ratings for DoubleVerify Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for DoubleVerify and related companies with MarketBeat.com's FREE daily email newsletter.
Among the findings, more than half of marketers are concerned about ads appearing alongside low-quality AI content, while 42% of consumers say low quality AI advertising would negatively affect their opinion of a brand Among the findings, more than half of marketers are concerned about ads appearing alongside low-quality AI content, while 42% of consumers say low quality AI advertising would negatively affect their opinion of a brand
July 23, 2026 16:10 ET | Source: DoubleVerify Inc.
NEW YORK, July 23, 2026 (GLOBE NEWSWIRE) -- DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that it will report second quarter 2026 financial results after the market close on Thursday, August 6, 2026. Management will host a conference call and webcast to discuss DV's financial results, recent developments and business outlook at 4:30 p.m. ET following the release of the financial results.
What:DoubleVerify Second Quarter 2026 Financial Results Conference CallWhen:Thursday, August 6, 2026Time:4:30 p.m. ETWebcast:The live webcast, pre-registration for the event, and any related materials can be accessed from both the Financial Results and the IR Calendar page of the DV investor relations website.
A replay of the webcast will also be accessible through the DoubleVerify investor relations website shortly following the call and will be available for at least seven days.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, we make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.
Investor Relations
Brinlea Johnson
The Blueshirt Group [email protected]
Media Contact
Chris Harihar
Crenshaw Communications
646-535-9475 [email protected]
Key Takeaways DoubleVerify's social activation revenue surged 92% as Meta, TikTok and YouTube adoption expanded.AI tools are gaining traction, with SlopStopper applied to more than 40% of measured impressions.CTV impressions rose 28%, while pricing pressure and platform dependence remain key risks. DoubleVerify Holdings, Inc. (DV - Free Report) is entering 2026 with a more diversified growth story. Social verification, connected TV and AI-driven tools are becoming more important as advertisers demand greater transparency across faster-growing digital channels.
The opportunity is clear, but so is the test. DV must prove that newer products can scale fast enough to offset slower growth in mature areas and fee-rate pressure across parts of its core business.
DoubleVerify's Core Ad Tech BusinessDoubleVerify provides digital media measurement, advertising verification and campaign optimization software. Its platform helps advertisers evaluate whether ads are fraud-free, brand-suitable, viewable and delivered in the intended geography.
That core verification layer remains the foundation of the company’s strategy. DV also offers attention measurement, contextual targeting, AI-driven optimization and attribution tools, giving advertisers a broader way to measure quality and performance across digital campaigns.
DV's Social Business Is Scaling FastSocial is the clearest near-term growth engine. Social Activation revenues surged 92% year over year in the first quarter of 2026, accelerating from 62% growth in the prior quarter.
Adoption is expanding across Meta, TikTok and YouTube. DV had 87 advertisers using its Meta activation product, including 31 of its top 100 customers, and the product reached a $12 million annualized revenue run rate.
DV’s YouTube Authentic Advantage is also gaining traction and is expected to generate about $10 million in annual contract value in 2026. This positions social verification as a key driver of revenue mix improvement.
DoubleVerify Pushes Deeper Into AIAI is becoming both a product opportunity and an efficiency lever for DV. The company has introduced tools including AI SlopStopper, AI Agent ID and verification products for large language model environments.
AI SlopStopper is already applied to more than 40% of measured impressions, while six of DV’s largest advertisers are testing the pre-bid version. Management is positioning DV as an independent trust layer as AI-driven advertising becomes more automated and opaque.
The opportunity extends beyond today’s verification market. DV sees AI advertising on LLM platforms as a new potential revenue stream, while AI tools may also help improve margins through operational efficiencies.
DV's CTV Expansion Adds Another LegConnected TV gives DV another route to grow beyond traditional desktop and web verification. CTV measurement impressions rose 28% year over year in the first quarter of 2026.
The company is also expanding products tied to streaming transparency and quality, including Verified Streaming TV and automated Do-Not-Air Lists. Its partnership with Spectrum Reach, which became the first partner in DV’s Certified Transparent Streaming program, strengthens its position in streaming measurement.
The CTV opportunity also keeps DV relevant as ad dollars shift toward fragmented streaming environments where fraud, suitability and transparency remain key advertiser concerns.
DoubleVerify's Key Risks Stay in ViewThe investment case is not without pressure points. Revenue growth has moderated from stronger prior-year levels, and declining measured transaction fees point to continued pricing pressure.
DV also depends on major digital advertising platforms for integrations and scale. That creates partnership risk, especially as platform-native tools compete with independent verification providers.
comScore, Inc. (SCOR - Free Report) remains a relevant peer because it offers overlapping solutions that help advertisers measure campaign performance, but they focus on different core strengths. While DoubleVerify specializes in digital ad verification, comScore specializes in broader audience measurement and media planning. The Trade Desk (TTD - Free Report) is another important ad-tech name to watch because demand-side platforms influence how advertisers buy, optimize and measure programmatic media.
How DV's Signals Fit This StoryThe bottom line: DV has attractive long-term exposure to social, CTV and AI, but the stock still needs clearer evidence that these newer growth engines can drive sustained acceleration.
The stock currently carries a Zacks Rank #3 (Hold). That fits a wait-and-see setup, with opportunities balanced by execution risk and slower near-term revenue growth. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
DV has a VGM Score of B, with a Value Score of B and Growth Score of B, suggesting its fundamentals remain constructive. However, its Momentum Score of F points to weak recent price and earnings estimate trends, reinforcing the need for patience as the business mix shifts.
Key Takeaways DoubleVerify expects social, streaming TV and AI solutions to reach about 50% of revenue over time.Social Activation revenue jumped 92% in Q1 2026 as adoption widened across Meta, TikTok and YouTube.DV's Q1 revenue rose 10%, but transaction fees fell 4% as pricing and mix pressure persisted. DoubleVerify Holdings, Inc. (DV - Free Report) is increasingly tied to where digital advertising is moving next: social feeds, streaming TV and AI-driven media environments.
The company’s core role remains verification and measurement, but its growth story now depends on whether newer products can capture more of the ad dollars shifting into these channels.
DoubleVerify Is Chasing New Ad ChannelsDoubleVerify is moving beyond its legacy verification base by expanding in social, connected TV and AI platforms.
Management expects social, streaming TV and AI-driven solutions to rise from less than 30% of total revenues today to roughly 50% over the medium term.
That shift matters because DV currently captures less than 0.5% of digital advertising spend and serves fewer than half of the world’s top 1,000 advertisers.
AI Could Expand DV's Addressable MarketAI advertising could materially expand DV’s opportunity set. The company has introduced AI SlopStopper, AI Agent ID and verification tools for large language models.
Management estimates ad spending on LLM platforms could exceed $25 billion by 2029, while AI-led ad activity may open access to the nearly $400 billion global search advertising market.
Strategically, this is important because search has historically been less reachable for DoubleVerify’s traditional verification tools.
DoubleVerify Builds Trust for AI AdsThe practical AI opportunity centers on trust. AI SlopStopper is already applied to more than 40% of measured impressions.
The pre-bid version is being tested by six of DV’s largest advertisers and initially helps brands avoid low-quality, AI-generated content on YouTube.
As AI content volume rises, advertisers may need stronger tools to avoid unsuitable environments, fraud and opaque placement quality.
DV Benefits From Social and CTV ShiftsSocial remains DV’s strongest near-term engine. Social Activation revenues surged 92% year over year in the first quarter of 2026, accelerating from 62% growth in the prior quarter.
Growth is tied to wider adoption across Meta, TikTok and YouTube. Meta activation reached a $12 million annualized revenue run rate, while Authentic AdVantage on YouTube is expected to generate about $10 million in annual contract value during 2026.
CTV is also gaining traction. CTV measurement volumes rose 28% year over year, supported by products such as Verified Streaming TV and automated Do-Not-Air Lists.
DoubleVerify Still Must Prove the Trend ThesisThe opportunity is promising, but not proven. AI monetization remains early, and the broader business is still showing growth moderation.
First-quarter revenues rose 10% year over year, while full-year 2026 guidance calls for 8%-10% growth. Measured Transaction Fee declined 4% in the first quarter, showing pricing and mix pressure.
Competition also remains intense. comScore, Inc. (SCOR - Free Report) remains a relevant peer because it offers overlapping solutions that help advertisers measure campaign performance, but they focus on different core strengths. While DoubleVerify specializes in digital ad verification, comScore specializes in broader audience measurement and media planning. The Trade Desk (TTD - Free Report) , a major independent ad-buying platform, is relevant because DV’s products depend on where and how advertisers automate media buying.
How DV's Scores Frame the Trend BetThe bottom line is that DV has credible exposure to AI, social and streaming TV, but investors still need evidence that these trends can produce durable revenue growth and pricing resilience.
The stock currently carries a Zacks Rank #3 (Hold), which fits a balanced near-term view rather than a stronger short-term call. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
DV has a VGM Score of B, with a Value Score of B and Growth Score of B, indicating a favorable mix of valuation and growth characteristics.
The Momentum Score of F, however, shows that the market is still waiting for harder proof before fully rewarding the long-term trend thesis.
Key Takeaways DoubleVerify trades at 9.93X forward earnings as 2026 revenue growth is forecast at 8%-10%.First-quarter adjusted EBITDA reached $55.2 million, with a 31% margin and no debt outstanding.Measured transactions rose 12%, but the fee per thousand transactions fell 4%, pressuring growth. DoubleVerify Holdings, Inc. (DV - Free Report) presents a split investment case. The stock trades at a low multiple, solid profitability and ongoing investment in social, connected TV and AI products.
The caution is growth. Revenue expansion has slowed from prior levels, and pricing pressure remains visible even as transaction volumes rise.
DV Valuation Looks CompressedDV trades at 9.93X forward 12-month earnings, below 28.31X for the Zacks sub-industry, 24.49X for the Zacks Computer and Technology sector and 21.13X for the S&P 500.
That discount is also meaningful against its own history. Over the past five years, DV has traded as high as 171.17X and as low as 9.93X, with a median of 62.60X.
DoubleVerify Forward 12-Month P/E Ratio
Image Source: Zacks Investment Research
For investors seeking a lower-multiple software name, that setup can look appealing. The valuation already reflects a large amount of skepticism, while the company still has earnings growth potential.
DoubleVerify Still Delivers Healthy MarginsProfitability remains the clearest support for the bull case. In the first quarter of 2026, DV reported adjusted EBITDA of $55.2 million, equal to a 31% adjusted EBITDA margin.
The company also expects a full-year adjusted EBITDA margin of about 34%. That level of margin discipline helps offset part of the concern around slower revenue growth.
AI-driven efficiencies are playing a role in cost control. Management has tied margin expansion to operating efficiency, faster product launches and the broader use of AI across the business.
DV Growth Is Slowing From Prior LevelsDV’s revenues increased 10% year over year to $180.8 million in the first quarter of 2026. That still reflects growth, but it is below the company’s stronger 2025 revenue growth rate of 14.7%.
The second-quarter outlook points to further moderation. Management expects revenues of $199-$205 million, representing year-over-year growth of about 7% at the midpoint.
For 2026, DV expects revenues of $810-$826 million, implying growth of 8-10%. That makes execution in social, connected TV and AI products central to the debate over whether the valuation discount is justified.
DoubleVerify Faces Fee and Mix PressureThe pricing picture is less favorable than the volume picture. Advertiser revenues represented 90% of total revenues and grew 9% year over year in the first quarter, while Media Transactions Measured increased 12%.
That volume gain was partly offset by a 4% decline in the fee charged per thousand measured transactions. Lower measured transaction fees can dilute the quality of revenue growth.
This dynamic makes product mix more important. DV needs scale, but it also needs greater adoption of higher-value offerings to reduce the drag from lower fee rates.
Competition adds to that pressure. comScore, Inc. (SCOR - Free Report) is another audience measurement and media planning provider, while The Trade Desk, Inc. (TTD - Free Report) is a major demand-side platform in the programmatic advertising ecosystem.
DV's Balance Sheet Supports the Bull CaseFinancial flexibility remains a real strength. DV ended the first quarter with approximately $174 million in cash and no debt outstanding.
The company has also been active with buybacks. It repurchased 9.8 million shares for $100.2 million year to date and still had $200 million authorized for repurchases.
That balance sheet does not remove execution risk, but it gives DV room to invest in AI and product expansion while returning capital.
What DV's Ratings Say About TimingThe bottom line is that DV looks inexpensive and profitable, but the growth profile is not yet strong enough to make the timing straightforward. A low multiple can support interest, while slower growth and fee pressure argue for patience.
The stock currently carries a Zacks Rank #3 (Hold). That fits a balanced view, suggesting the shares are interesting but not a clear near-term conviction call. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
DV also has a VGM Score of B, along with a Value Score of B and a Growth Score of B. Those grades point to attractive underlying value and growth characteristics.
The Momentum Score of F is the offset. Since Style Scores are meant to complement the Zacks Rank, investors may prefer stronger momentum or improved estimate stability before taking a more aggressive stance.
Analyst’s Disclosure: I/we have a beneficial long position in the shares of DV either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.
DoubleVerify (DV) saw its shares surge in the last session with trading volume being higher than average. The latest trend in earnings estimate revisions may not translate into further price increase in the near term.
Investors in DoubleVerify Holdings, Inc. (DV - Free Report) need to pay close attention to the stock based on moves in the options market lately. That is because the July 17, 2026 $2.50 Call had some of the highest implied volatility of all equity options today.
What is Implied Volatility?Implied volatility shows how much movement the market is expecting in the future. Options with high levels of implied volatility suggest that investors in the underlying stocks are expecting a big move in one direction or the other. It could also mean there is an event coming up soon that may cause a big rally or a huge sell-off. However, implied volatility is only one piece of the puzzle when putting together an options trading strategy.
What do the Analysts Think?Clearly, options traders are pricing in a big move for DoubleVerify shares, but what is the fundamental picture for the company? Currently, DoubleVerify is a Zacks Rank #3 (Hold) in the Internet - Software industry that ranks in the Top 35% of our Zacks Industry Rank. Over the last 60 days, three analysts have increased their earnings estimates for the current quarter, while one has dropped the estimate. The net effect has taken our Zacks Consensus Estimate for the current quarter from 22 cents per share to 26 cents in that period.
Given the way analysts feel about DoubleVerify right now, this huge implied volatility could mean there’s a trade developing. Oftentimes, options traders look for options with high levels of implied volatility to sell premium. This is a strategy many seasoned traders use because it captures decay. At expiration, the hope for these traders is that the underlying stock does not move as much as originally expected.
The solution helps advertisers improve media effectiveness through integrated pre-bid protection, AI-powered optimization and independent measurement June 22, 2026 00:01 ET | Source: DoubleVerify Inc.
NEW YORK, June 22, 2026 (GLOBE NEWSWIRE) -- DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today announced the expansion of DV Authentic AdVantage™ to Meta and TikTok. The solution combines pre-bid media quality protection, AI-powered campaign optimization and independent measurement, helping advertisers improve performance, strengthen media quality and drive greater efficiency across digital advertising environments.
“Advertisers have been forced to choose between optimized cost efficiency and enhanced media quality for too long,” said Mark Zagorski, CEO of DoubleVerify. “DV Authentic AdVantage is unique because it removes those tradeoffs, leveraging DV’s market-leading verification and AI-powered optimization capabilities to enable advertisers to improve operational efficiency, bolster media quality and maximize performance simultaneously across some of the most impactful digital environments, including Meta and TikTok.”
DV Authentic AdVantage is designed to eliminate the traditional tradeoffs between cost, quality and outcomes by seamlessly combining DV’s pre-bid avoidance, independent measurement insights and AI-powered optimization technology into a first-of-its-kind solution. Advertisers can strengthen media quality, unlock greater transparency through unified first- and third-party insights, and maximize campaign performance from a centralized solution.
“For brands, performance and media quality can no longer exist in separate conversations,” said Brook Minto, Global Investment Director at Haleon. “DV Authentic AdVantage gives us the ability to improve efficiency and performance while maintaining the media quality standards our brand expects across platforms like Meta and TikTok. Bringing these capabilities together into one solution is a meaningful step forward for advertisers.”
Key benefits of DV Authentic AdVantage include:
Protect brand equity: Align advertising with brand-suitable content, language preferences and media quality standards tailored to each advertiser’s unique requirements.Maximize campaign performance: Improve campaign effectiveness leveraging AI-powered optimization and outcomes-based signals including reach, CPM, CPA and attribution insights.Verify quality and measure effectiveness: Access independent measurement and insights across media quality and campaign performance through DV Pinnacle®. This announcement builds on the launch of DV Authentic AdVantage in June 2025, when DoubleVerify first introduced the industry-leading solution across proprietary video platforms, enabling advertisers to enhance campaign performance while safeguarding brand equity.
DV Authentic AdVantage has already demonstrated strong results across several TikTok test campaigns — improving unique reach by 98%, increasing efficiency by 50% and reducing brand suitability incidents by 59%. These results demonstrate how DV Authentic AdVantage helps advertisers improve performance, efficiency and media quality simultaneously.
DV Authentic AdVantage is built on the strength of the DV Media AdVantage Platform (DV MAP™), DoubleVerify’s full-spectrum media effectiveness platform that combines media verification, AI-powered optimization through DV Scibids AI™ and campaign outcomes measurement with DV Rockerbox™ to maximize media effectiveness and return on ad spend. Together, these capabilities help advertisers drive stronger business outcomes across channels, devices and formats.
For more information, visit our product fact sheet. To see DV Authentic AdVantage in action or meet with DV executives at Cannes, contact [email protected].
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.
New Insight and Activation Agents link intelligence to execution, while open connectivity lets advertisers access DV’s platform on their terms, through their preferred AI tools June 17, 2026 09:00 ET | Source: DoubleVerify Inc.
NEW YORK, June 17, 2026 (GLOBE NEWSWIRE) -- DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today introduced DV Neura™, the cognitive engine powering artificial intelligence across DV MAP™, the DV Media AdVantage Platform. As DV continues to invest in AI to reshape the future of digital advertising, DV Neura brings that strength to life by enabling more seamless access to customer insights and performance data through open agentic protocols and specialized agents. DV Neura powers faster, more accurate content classification and creates new channels for verification data delivery in agentic buying and optimization systems.
As part of today’s announcement, DV is introducing new capabilities that enable advertisers to access their DV data using their preferred conversational AI tools, supported by the Model Context Protocol (MCP) open standard. Clients can use Anthropic Claude today to connect with the DV Neura Insight Agent, which analyzes DV’s media quality and performance data to surface campaign insights and recommendations through natural-language interactions. Additional integrations with Google Gemini, Microsoft Copilot and other leading AI assistants are expected to follow.
DV is also introducing the DV Neura Activation Agent, which will autonomously execute approved campaign changes within advertiser-defined guardrails and become available in Q3.
“Most of the innovation around agentic advertising remains trapped in silos, with AI-enabled features and point solutions disconnected from the broader advertiser opportunity and the core platform,” said Mark Zagorski, CEO of DoubleVerify. “DV Neura changes that by connecting DV’s AI-powered capabilities across our platform, from verification and content classification to performance optimization and outcomes measurement, while also enabling flexible, dynamic agentic workflows that connect insight with execution across the campaign lifecycle. We are helping define what agentic advertising should become: faster, smarter and built on transparency, trust and tangible results.”
“Healthcare marketers operate in some of the most complex advertising environments, where every decision must balance performance, compliance, brand suitability and consumer trust,” said Gina Whelehan, Group Director of Strategic Partnerships at Butler/Till. “We’re excited to work with DV to bring verification earlier into agentic advertising workflows and help shape how AI-powered campaign execution can operate in practice. DV Neura is helping our teams move faster and drive stronger outcomes while maintaining governance and accountability.”
DV Neura also enhances DV’s AI-powered products and solutions through a hybrid architecture that combines large language models, specialized machine learning and deterministic rules. In content classification, this approach helps DV interpret emerging topics and nuanced meaning across text, images, video and audio with greater speed, scale and consistency.
DV has increased its content classification output by nearly 300x, demonstrating how AI is expanding the depth and breadth of DV’s analysis. DV’s AI-powered capabilities are also driving measurable impact across media quality and performance. Since the beginning of the year, DV has monitored or blocked more than 500 million impressions across AI slop sites and other low-quality GenAI open web environments, while DV Scibids AI optimizes 25 billion impressions each month, helping advertisers improve efficiency and maximize outcomes.
“AI is changing how advertising operates, but it does not change what advertisers need most: transparency, control and measurable performance. DV Neura gives advertisers the intelligence and infrastructure to operate with confidence in a more automated, agent-driven world,” added Zagorski.
DV Neura is organized around four core pillars:
Media Intelligence: Uses advanced AI to stop fraud, filter AI slop and strengthen content classification, helping advertisers protect brand equity and improve media quality.
Adaptive Performance: Optimizes media investment through AI-powered bidding and measures business impact using MTA and incrementality.
Open Connectivity: Enables secure access to DV’s data, insights and capabilities through conversational AI, APIs, MCP integrations and ADCP support, connecting DV MAP with advertiser and partner workflows.
Agentic Execution: Connects insight with action through the DV Neura Insight Agent, which generates campaign insights and recommendations, and the DV Neura Activation Agent, which executes approved changes within advertiser-defined guardrails.
DV Neura builds on nearly two decades of innovation in media quality, performance optimization and outcomes measurement. Powered by DV’s proprietary data and extensive integrations across the open web, social, streaming TV and retail media, it brings trusted intelligence into campaign decisioning and execution to help brands protect and maximize their media investments with greater confidence, control and performance.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.
April 07, 2026 08:30 ET | Source: DoubleVerify Inc.
NEW YORK, April 07, 2026 (GLOBE NEWSWIRE) -- DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that it will report first quarter 2026 financial results after the market close on Wednesday, May 6, 2026. Management will host a conference call and webcast to discuss DV's financial results, recent developments and business outlook at 4:30 p.m. ET following the release of the financial results.
What:DoubleVerify First Quarter 2026 Financial Results Conference CallWhen:Wednesday, May 6, 2026Time:4:30 p.m. ETDial-in:US/Canada Toll-Free: (800) 715-9871
International: +1 (646) 307-1963
Conference ID: 5064608Webcast:https://ir.doubleverify.com/ About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, we make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.
Investor Relations
Brinlea Johnson
The Blueshirt Group [email protected]
Media Contact
Chris Harihar
Crenshaw Communications
646-535-9475 [email protected]
New Industry Leading offering helps advertisers avoid low-quality AI-generated content and safeguard brand reputation across social and video platforms April 16, 2026 09:00 ET | Source: DoubleVerify Inc.
NEW YORK, April 16, 2026 (GLOBE NEWSWIRE) -- DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today announced the expansion of DV AI Verification™ to include DV’s AI SlopStopper™ for social. The new industry-leading offering is designed to help advertisers navigate the growing challenges posed by low-quality, AI-generated content and safeguard brand reputation across social and video-centric environments.
“Generative AI is accelerating content creation at a massive scale across the open web and proprietary video platforms,” said Mark Zagorski, CEO of DoubleVerify. “To navigate this new world, brands need greater clarity, precision and control than ever before. With the expansion of DV AI Verification to include DV’s AI SlopStopper for Social, we are empowering advertisers to ensure their brand investment is protected wherever they spend while driving stronger media outcomes.”
As generative AI fuels an explosion of content online, distinguishing credible, high-quality media from mass-produced, low-value AI output has become increasingly complex, making precision and transparency essential to protecting brand equity and maximizing media effectiveness.
This release enhances the precision of DV’s proprietary detection technology, which blends sophisticated AI-driven analysis with human oversight to identify and categorize low-quality material at scale. By integrating these insights directly into DV’s existing pre-bid brand suitability controls across social and proprietary video platforms, advertisers can proactively refine where their ads appear, uphold rigorous media quality standards and sustain performance across dynamic social environments.
In November 2025, DV introduced DV AI Verification, a comprehensive offering designed to help advertisers identify AI agent interactions and avoid low-quality AI-generated content across digital environments. DV’s AI SlopStopper is a core capability within DV AI Verification™.
DV AI Verification is a key component of DV’s Media AdVantage Platform, which combines AI-powered media verification, ad optimization and campaign outcomes measurement to maximize media performance and return on ad spend.
DV’s AI SlopStopper pre-screen avoidance is currently available on YouTube. DV’s suitability categories are based on proprietary definitions and have not been reviewed by Google. Support for additional social and video-centric platforms is expected later this year.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com
DV extends and continues accreditations across key capabilities, giving advertisers greater confidence in measurement accuracy and transparency April 23, 2026 09:00 ET | Source: DoubleVerify Inc.
NEW YORK, April 23, 2026 (GLOBE NEWSWIRE) -- DoubleVerify (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today announced that it has achieved Media Rating Council (MRC) accreditation for TikTok Video Viewability, becoming the first measurement vendor to receive the accreditation. This milestone underscores DV’s commitment to delivering the highest standards of measurement accuracy and transparency, and further demonstrates the company’s alignment with the MRC accreditation process as a critical layer of accountability in digital advertising.
“We are proud to be the first measurement provider to achieve MRC accreditation for TikTok video viewability reporting,” said Mark Zagorski, CEO of DoubleVerify. “As advertising investment continues to grow across video-centric social platforms like TikTok, independent verification plays a critical role in ensuring transparency and accountability. With accredited measurement informed by tens of trillions of historical ad transactions, advertisers can evaluate campaign effectiveness with greater confidence and ensure their media investments deliver real value.”
The accreditation covers DV’s direct measurement and reporting of video ads served to the TikTok mobile app, including impressions, viewable impressions and related viewability metrics, as well as sophisticated invalid traffic (SIVT) filtration. Already accredited for open web inventory, these metrics are now extended to TikTok campaigns, with reporting available through a dedicated dashboard within DV Pinnacle®, the company’s unified service and analytics reporting platform.
“We congratulate DoubleVerify for extending their Video Viewability and SIVT accreditation to include measurement of TikTok traffic as well as continued accreditation of Property Level Ad Verification and Attention”, said George Ivie, MRC CEO. “This accreditation demonstrates DoubleVerify’s continued commitment to independent validation of compliance with industry standards.”
DV also achieved MRC accreditation across two key measurement capabilities, including:
Extended DV Authentic Attention® accreditation, now covering metrics for authentic non-viewable and authentic modeled video impressions.New property-level ad verification language accreditations, bringing DV’s coverage to 55 accredited languages for domain and mobile app environments and 10 languages for CTV applications. DV first earned MRC accreditation in February 2013 and has an extensive suite of accredited pre- and post-bid products across display, video and connected TV environments, for which accreditation was continued this year. For a full list of DV’s MRC accreditations, visit here.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.
On April 24, 2026, DoubleVerify Holdings Inc (DV) shares rose 4.4% to a current price of $10.89. This move comes amid a 52-week range that has seen a high of $1
Versus Systems (NASDAQ:VS – Get Free Report) and DoubleVerify (NYSE:DV – Get Free Report) are both small-cap computer and technology companies, but which is the better stock? We will compare the two businesses based on the strength of their risk, dividends, institutional ownership, earnings, valuation, profitability and analyst recommendations.
Earnings & Valuation This table compares Versus Systems and DoubleVerify”s gross revenue, earnings per share and valuation.
Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Versus Systems $2.18 million 2.64 -$1.79 million ($0.37) -3.17 DoubleVerify $748.29 million 2.29 $50.65 million $0.30 36.35 DoubleVerify has higher revenue and earnings than Versus Systems. Versus Systems is trading at a lower price-to-earnings ratio than DoubleVerify, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations This is a summary of recent recommendations and price targets for Versus Systems and DoubleVerify, as provided by MarketBeat.
Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Versus Systems 1 0 0 0 1.00 DoubleVerify 2 4 11 0 2.53 DoubleVerify has a consensus target price of $16.00, indicating a potential upside of 46.72%. Given DoubleVerify’s stronger consensus rating and higher probable upside, analysts clearly believe DoubleVerify is more favorable than Versus Systems.
Profitability This table compares Versus Systems and DoubleVerify’s net margins, return on equity and return on assets.
Net Margins Return on Equity Return on Assets Versus Systems N/A -62.24% -61.27% DoubleVerify 6.77% 7.50% 6.25% Insider & Institutional Ownership 60.7% of Versus Systems shares are owned by institutional investors. Comparatively, 97.3% of DoubleVerify shares are owned by institutional investors. 0.2% of Versus Systems shares are owned by company insiders. Comparatively, 4.0% of DoubleVerify shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Volatility and Risk Versus Systems has a beta of 1.38, suggesting that its stock price is 38% more volatile than the S&P 500. Comparatively, DoubleVerify has a beta of 0.99, suggesting that its stock price is 1% less volatile than the S&P 500.
Summary DoubleVerify beats Versus Systems on 12 of the 14 factors compared between the two stocks.
About Versus Systems (Get Free Report)
Versus Systems Inc. develops and operates a business-to-business software platform in the United States and Canada. The company offers eXtreme Engagement Online platform that is designed primarily for in-venue main-board work in stadiums and arenas; Filter Fan Cam (FFC) platform, an augmented reality filtering tool that can be used for mobile and in-venue applications; and Winfinite, which allows brands, media companies, and advertising agencies to reach out to customers directly on their mobile devices. It also offers business-to-business software platform that allows video game publishers, developers, and other interactive media content creators in-game prizing and rewards based on the completion of in-content challenges. In addition, the company provides XEO technology platform that offers online audience engagement. It primarily sells its access to platform and service offerings through its direct sales organization. Versus Systems Inc. is headquartered in Vancouver, Canada.
About DoubleVerify (Get Free Report)
DoubleVerify Holdings, Inc. provides a software platform for digital media measurement, and data analytics in the United States and internationally. The company provides solutions to advertisers that enable advertisers to increase the effectiveness and quality and return on their digital advertising investments. It offers DV Authentic Ad, a metric of digital media quality, which evaluates the existence of fraud-free, brand-suitable, viewability, and geography for each digital ad; DV Authentic Attention that provides actionable, and comprehensive data to drive campaign performance; and Custom Contextual solution, which allows advertisers to match their ads to relevant content to maximize user engagement and drive campaign performance. In addition, the company provides DV Publisher suite, a solution for digital publishers to manage revenue and increase inventory yield by improving video delivery, identifying lost or unfilled sales, and aggregate data across all inventory sources; and DV Pinnacle, a service and analytics platform user interface that allows its customers to adjust and deploy controls for their media plan and track campaign performance metrics across channels, formats, and devices. Further, it offers software solutions are integrated in the digital advertising ecosystem, including programmatic platforms, social media channels, and digital publishers. It serves brands, publishers, and other supply-side customers covering various industry verticals, including consumer packaged goods, financial services, telecommunications, technology, automotive, and healthcare. The company was founded in 2008 and is headquartered in New York, New York.
Receive News & Ratings for Versus Systems Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Versus Systems and related companies with MarketBeat.com's FREE daily email newsletter.
« PREVIOUS HEADLINEComparing Solana (NASDAQ:HSDT) and Covalon Technologies (OTCMKTS:CVALF)
NEXT HEADLINE »Contrasting Meridian Holdings Inc. Common Stock (NASDAQ:MRDN) & CCC Intelligent Solutions Holdings Inc. Common Stock (NASDAQ:CCC)
April 29, 2026 16:10 ET | Source: DoubleVerify Inc.
NEW YORK, April 29, 2026 (GLOBE NEWSWIRE) -- DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that Mark Zagorski, CEO, and/or Nicola Allais, CFO, will present at the following investor conferences:
21st Annual Needham Technology, Media, & Consumer Conference
Tuesday, May 12, 2026 (fireside chat at 12:45 p.m. ET)
J.P. Morgan 2026 Global Technology, Media and Communications Conference
Monday, May 18, 2026 (fireside chat at 11:05 a.m. ET)
Baird 2026 Global Consumer, Technology & Services Conference
Tuesday, June 2, 2026 (fireside chat at 4:20 p.m. ET)
Bank of America 2026 Global Technology Conference
Thursday, June 4, 2026 (fireside chat at 11:20 a.m. PT / 2:20 p.m. ET)
The fireside chats will be available via live webcast and archived replay on the News & Events section of DoubleVerify’s investor relations website at https://ir.doubleverify.com/.
In addition, management will host in person one-on-one and small group meetings with institutional investors during the day.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, we make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.
Investor Relations
Brinlea Johnson
The Blueshirt group [email protected]
Media
Chris Harihar
Crenshaw Communications
646-535-9475 [email protected]
What happenedDiversified Investment Strategies, LLC reported a new stake in DoubleVerify (DV +1.03%), acquiring 341,675 shares during the first quarter of 2026. The estimated value of this purchase was $3.5 million, based on quarterly average pricing. At quarter-end, the position was valued at $3.2 million. The details were disclosed in an SEC filing dated April 30, 2026.
What else to knowThis new position represents 2.1% of Diversified Investment Strategies, LLC's 13F reportable assets under management (AUM) as of March 31, 2026.Top five fund holdings after the filing:NYSE: XOM: $34.0 million (21.7% of AUM)NYSE: JOE: $17.1 million (11.0% of AUM)NYSE: DKS: $8.1 million (5.2% of AUM)NASDAQ: WMT: $7.7 million (5.0% of AUM)NYSE: NTR: $7.2 million (4.6% of AUM)As of April 30, 2026, DoubleVerify shares were trading at $11.02, down about 17% over the prior year, underperforming the S&P 500 by about 46 percentage points.Company overviewMetricValueMarket cap$1.8 billionRevenue (TTM)$748.3 millionNet income (TTM)$50.7 million1-year return (as of 4/30/26)(16.89%)Company snapshotDoubleVerify is a leading software platform for digital media measurement, data, and analytics, enabling clients to improve the quality and return on their digital media investments.
The company operates a SaaS-based business model, generating revenue primarily from brands, publishers, and supply-side customers seeking to optimize digital advertising quality and effectiveness.DoubleVerify serves clients across consumer packaged goods, financial services, telecommunications, technology, automotive, and healthcare.What this transaction means for investorsWhen a fund opens a new position in a stock that has badly trailed the broader market, it's worth asking: What do they see that others don't?
DoubleVerify has had a rough stretch. The company faced real headwinds in 2024 and into 2025 -- including a pullback in brand advertising spending and the loss of a major consumer packaged goods customer that had contributed more than $20 million in annual revenue. The stock has reflected that pain, falling 17% over the past year while the S&P 500 marched higher.
On top of that, DV shares have been caught up in the broader SaaS sell-off that has hammered software stocks in 2026 -- the iShares Expanded Tech-Software Sector ETF (IGV 0.52%) is down roughly 22% this year as investors fret that AI agents will continue to erode the software-as-a-service model.
The case for DoubleVerify holding up better than most: its platform operates as a data and measurement layer embedded within digital ad transactions, which is a different -- and arguably more defensible -- position than the seat-licensed workflow software that AI agents most directly threaten.
DoubleVerify's most recent full-year results showed revenue of $748 million in 2025 -- a 14% increase from 2024 -- with a solid 38% adjusted EBITDA margin and $173 million in free cash flow. The business continues to grow, even if the rate of growth has moderated. Management guided for 8% to 10% revenue growth in 2026, with a stronger second half expected as easier comparisons kick in.
After this purchase, DoubleVerify only represents a modest 2.1% position for Diversified, so this buy isn't exactly a blockbuster institutional signal. But it does suggest someone saw value in DoubleVerify at beaten-down prices -- and with Q1 2026 earnings due May 6, investors won't have to wait long for a clearer read on where things stand.
Andy Gould has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends DoubleVerify and Walmart. The Motley Fool recommends Nutrien. The Motley Fool has a disclosure policy.
Increased Revenue by 10% Year-over-Year to $180.8 Million, Driven by Social and CTV
Achieved Net Income of $6.4 Million and Adjusted EBITDA of $55.2 Million, representing a 31% Adjusted EBITDA margin
Repurchased 9.8 Million shares for $100.2 Million Year to Date
NEW YORK, May 06, 2026 (GLOBE NEWSWIRE) -- DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data and analytics, today announced financial results for the first quarter ended March 31, 2026.
“We continued our solid execution in the first quarter - reporting 10% year-over-year growth in revenue, while delivering strong 31% adjusted EBITDA margins,” said Mark Zagorski, CEO of DoubleVerify. “Our momentum is driven by our product-led growth cycle, marked by momentum in Social and continued acceleration in CTV Measurement. Our priorities remain clear: driving consistent durable growth, translating new product launches into scaled revenue contribution and differentiation and leveraging AI to deliver EBITDA margin expansion. DV continues to build competitive leadership through AI-fueled product innovation, with product launches focused on expanding Social activation, enhancing CTV transparency and quality, and empowering agentic advertising as future growth catalysts. Additionally, signaling our confidence in the business, we have executed $100 million of our share buyback since the beginning of the year, underscoring our disciplined capital allocation strategy and focus on driving shareholder value.”
First Quarter 2026 Financial Highlights:
(All comparisons are to the first quarter of 2025)
Total revenue of $180.8 million, an increase of 10%.Activation revenue of $100.5 million, an increase of 6%.Measurement revenue of $61.8 million, an increase of 16%. Social measurement revenue increased by 23%.International measurement revenue increased by 18%.Media Transactions Measured (“MTM”) for CTV increased by 28%. Supply-side revenue of $18.5 million, an increase of 12%.Net income of $6.4 million and adjusted EBITDA of $55.2 million, which represented a 31% adjusted EBITDA margin.Cash balance of approximately $174 million, with no debt outstanding. Share Repurchase Program:
Repurchased 9.8 million shares for $100.2 million year to date.As of May 6, 2026, $200.0 million remain authorized for share repurchases. Recent Business Highlights:
AI, CTV & Social Media Innovations
Announced a partnership with Spectrum Reach to enhance transparency and performance across streaming TV campaigns. As part of the collaboration, Spectrum Reach has become the first partner to join DV’s Certified Transparent Streaming program, reinforcing its commitment to secure, program-level transparency across streaming TV ad inventory.
Expanded brand suitability coverage across Snapchat's Discover Feed format, enabling our advertisers to have complete coverage across Snap DiscoverTiles placements.
Achieved Media Rating Council (MRC) accreditation for TikTok Video Viewability, becoming the first measurement vendor to receive the accreditation.
Launched DV AI Slop Stopper for social video, extending our market leading capability to enable advertisers to avoid low quality, AI generated content, initially on YouTube.
Joined the Ad Context Protocol (AdCP), a coalition of ad tech companies established by Agentic Advertising Organization (AAO) to define standards for ad buying and selling by AI agents.
Launched DV Content Lens on social platforms, enabling advertisers to get a dynamic, granular snapshot of the specific suitability violations to power better media decisioning. New Customers Expansions and Integrations
Drove global market share growth through product upsells, international expansion, and new enterprise logo wins, including FOX, Scotts Miracle Gro, and The Excellence Collection.
Drove supply-side expansion via new partnerships with Wirtualna Polska Media and Bell Media.
Expanded Viewability measurement partnership on PubMatic’s direct-to-supply activation platform, "Activate". “We reported a solid first quarter and remained focused on driving scalable, profitable growth,” said Nicola Allais, CFO of DoubleVerify. “For the first quarter, we reported revenue growth of 10% year-over-year and adjusted EBITDA margins of 31%, exceeding expectations through operational efficiencies. To date this year, we have repurchased $100 million of shares through our buyback program, and ended the quarter with approximately $174 million in cash. We continue to execute a disciplined capital allocation strategy, with a strong balance sheet, no debt, and significant financial flexibility to invest in strategic opportunities while returning capital to shareholders.”
Second Quarter and Full-Year 2026 Guidance:
DoubleVerify anticipates Revenue and Adjusted EBITDA to be in the following ranges:
Second Quarter 2026:
Revenue in the range of $199 and $205 million, representing a year-over-year increase of approximately 7% at the midpoint.Adjusted EBITDA in the range of $63 and $67 million, representing a margin of approximately 32% at the midpoint. Reiterates Full Year 2026:
Revenue in the range of $810 million and $826 million, representing a year-over-year increase of 8% to 10%.Adjusted EBITDA margin of approximately 34%. With respect to the Company’s expectations under "Second Quarter and Full Year 2026 Guidance" above, the Company has not reconciled the non-GAAP measure Adjusted EBITDA to the GAAP measure net income in this press release because the Company does not provide guidance for depreciation and amortization expense, acquisition-related costs, interest income, and income taxes on a consistent basis as the Company is unable to quantify these amounts without unreasonable efforts, which would be required to include a reconciliation of Adjusted EBITDA to GAAP net income. In addition, the Company believes such a reconciliation would imply a degree of precision that could be confusing or misleading to investors.
Conference Call, Webcast, and Other Information
DoubleVerify will host a conference call and live webcast to discuss its first quarter 2026 financial results at 4:30 p.m. Eastern Time today, May 6, 2026. To access the conference call, dial (800) 715-9871 for the U.S. or Canada, or +1 (646) 307-1963 for international callers. The conference ID: 5064608. The webcast will be available live on the Investors section of the Company’s website at https://ir.doubleverify.com/. An archived webcast will be available approximately two hours after the conclusion of the live event.
In addition, DoubleVerify plans to post certain additional historical quarterly financial information on the investor relations portion of its website for easy access to investors.
Key Business Terms
Activation revenue is generated from the evaluation, verification, and measurement of advertising impressions purchased through programmatic demand-side and social media platforms.
Measurement revenue is generated from the verification and measurement of advertising impressions that are directly purchased on digital media properties, including publishers, CTV and social media platforms.
Supply-Side revenue is generated from platforms and publisher partners who use DoubleVerify’s data analytics to evaluate, verify and measure their advertising inventory.
Gross Revenue Retention Rate is the total prior period revenue earned from advertiser customers, less the portion of prior period revenue attributable to lost advertiser customers, divided by the total prior period revenue from advertiser customers.
Net Revenue Retention Rate is the total current period revenue earned from advertiser customers, which were also customers during the entire most recent twelve-month period, divided by the total prior year period revenue earned from the same advertiser customers, excluding a portion of our revenues that cannot be allocated to specific advertiser customers.
Media Transactions Measured (MTM) is the volume of media transactions that DoubleVerify’s software platform measures.
Measured Transaction Fee (MTF) is the fixed fee DoubleVerify charges per thousand Media Transactions Measured.
International Revenue Growth Rates are inclusive of foreign currency fluctuations.
DoubleVerify Holdings, Inc.CONDENSED CONSOLIDATED BALANCE SHEETS (UNAUDITED) As of As of(in thousands, except per share data) March 31, 2026 December 31, 2025Assets: Current assets Cash and cash equivalents $173,802 $259,038 Trade receivables, net of allowances for doubtful accounts of $8,790 and $8,096 as of March 31, 2026 and December 31, 2025, respectively 222,559 221,158 Prepaid expenses and other current assets 55,047 39,132 Total current assets 451,408 519,328 Property, plant and equipment, net 106,163 103,284 Operating lease right-of-use assets, net 64,916 66,908 Goodwill 512,503 516,002 Intangible assets, net 94,521 101,616 Deferred tax assets 28,955 30,920 Other non-current assets 15,941 16,024 Total assets $1,274,407 $1,354,082 Liabilities and Stockholders' Equity: Current liabilities Trade payables $12,459 $14,662 Accrued expenses 49,521 73,552 Operating lease liabilities, current 8,322 9,057 Income tax liabilities 2,594 3,829 Current portion of finance lease obligations 6,555 6,982 Other current liabilities 15,167 13,481 Total current liabilities 94,618 121,563 Operating lease liabilities, non-current 76,236 77,917 Finance lease obligations 4,426 5,595 Deferred tax liabilities 10,856 11,467 Other non-current liabilities 7,004 6,208 Total liabilities 193,140 222,750 Commitments and contingencies (Note 15) Stockholders’ equity Common stock, $0.001 par value, 1,000,000 shares authorized, 176,689 shares issued and 155,929 outstanding as of March 31, 2026; 1,000,000 shares authorized, 176,546 shares issued and 161,900 outstanding as of December 31, 2025 177 177 Additional paid-in capital 1,065,355 1,059,938 Treasury stock, at cost, 20,760 shares and 14,646 shares as of March 31, 2026 and December 31, 2025, respectively (304,943) (247,982)Retained earnings 312,274 305,864 Accumulated other comprehensive income, net of income taxes 8,404 13,335 Total stockholders’ equity 1,081,267 1,131,332 Total liabilities and stockholders' equity $1,274,407 $1,354,082 DoubleVerify Holdings, Inc.CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (UNAUDITED)
Three Months Ended March 31, (in thousands, except per share data) 2026
2025
Revenue $180,825 $165,061 Cost of revenue (exclusive of depreciation and amortization shown separately below) 33,159 30,966 Product development 45,381 44,717 Sales, marketing and customer support 45,595 43,701 General and administrative 25,715 26,527 Depreciation and amortization 15,339 12,387 Income from operations 15,636 6,763 Interest expense 413 420 Other expense (income), net 993 (3,179)Income before income taxes 14,230 9,522 Income tax expense 7,820 7,161 Net income $6,410 $2,361 Earnings per share: Basic $0.04 $0.01 Diluted $0.04 $0.01 Weighted-average common stock outstanding: Basic 160,772 165,117 Diluted 164,108 168,941 Comprehensive income: Net income $6,410 $2,361 Other comprehensive (loss) income: Foreign currency cumulative translation adjustment (4,931) 7,493 Total comprehensive income $1,479 $9,854 DoubleVerify Holdings, Inc.CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY (UNAUDITED) Accumulated Other Additional Comprehensive Total Common Stock Treasury Stock Paid-in Retained Income (Loss) Stockholders’(in thousands) Shares Amount Shares Amount Capital Earnings Net of Income Taxes EquityBalance as of January 1, 2026 176,546 $177 14,646 $(247,982) $1,059,938 $305,864 $13,335 $1,131,332 Foreign currency translation adjustment — — — — — — (4,931) (4,931)Shares repurchased for settlement of employee tax withholdings — — 142 (1,437) — — — (1,437)Stock-based compensation expense — — — — 25,613 — — 25,613 Common stock issued upon exercise of stock options — — — — 43 — — 43 Common stock issued upon vesting of restricted stock units 90 — — — — — — — Common stock issued upon vesting of performance stock units 53 — — — — — — — Shares repurchased under authorized repurchase programs — — 7,270 (75,145) — — — (75,145)Excise tax on shares repurchased — — — (618) — — — (618)Treasury stock reissued upon settlement of equity awards — — (1,298) 20,239 (20,239) — — — Net income — — — — — 6,410 — 6,410 Balance as of March 31, 2026 176,689 $177 20,760 $(304,943) $1,065,355 $312,274 $8,404 $1,081,267 Balance as of January 1, 2025 174,003 $174 6,934 $(131,620) $974,383 $255,214 $(14,692) $1,083,459 Foreign currency translation adjustment — — — — — — 7,493 7,493 Shares repurchased for settlement of employee tax withholdings — — 210 (3,210) — — — (3,210)Stock-based compensation expense — — — — 25,080 — — 25,080 Common stock issued upon exercise of stock options 58 — — — 222 — — 222 Common stock issued upon vesting of restricted stock units 641 1 — — (1) — — — Common stock issued upon vesting of performance stock units 71 — — — — — — — Shares repurchased under authorized repurchase programs — — 5,169 (82,240) — — — (82,240)Excise tax on shares repurchased — — — (64) (668) — — (732)Treasury stock reissued upon settlement of equity awards — — (18) 350 (350) — — — Net income — — — — — 2,361 — 2,361 Balance as of March 31, 2025 174,773 $175 12,295 $(216,784) $998,666 $257,575 $(7,199) $1,032,433 DoubleVerify Holdings, Inc.CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED) Three Months Ended March 31, (in thousands) 2026
2025
Operating activities: Net income $6,410 $2,361 Adjustments to reconcile net income to net cash provided by operating activities Bad debt expense 1,448 983 Depreciation and amortization expense 15,339 12,387 Amortization of debt issuance costs 109 109 Non-cash lease expense 2,074 1,874 Deferred taxes 1,501 (3,367)Stock-based compensation expense 24,249 24,342 Interest expense, net 273 299 Loss on disposal of fixed assets — 89 Other 916 (704)Changes in operating assets and liabilities, net of effects of business combinations Trade receivables (3,698) 14,766 Prepaid expenses and other assets (16,311) (10,530)Trade payables (2,060) 337 Accrued expenses and other liabilities (26,079) (5,283)Net cash provided by operating activities 4,171 37,663 Investing activities: Purchase of property, plant and equipment (10,543) (6,286)Acquisition of businesses, net of cash acquired — (82,578)Other investing activities — (1,000)Net cash used in investing activities (10,543) (89,864)Financing activities: Proceeds from common stock issued upon exercise of stock options 43 222 Finance lease payments (1,597) (525)Shares repurchased under authorized repurchase programs (75,145) (82,240)Shares repurchased for settlement of employee tax withholdings (1,437) (3,210)Net cash used in financing activities (78,136) (85,753)Effect of exchange rate changes on cash and cash equivalents and restricted cash (746) 1,526 Net decrease in cash, cash equivalents, and restricted cash (85,254) (136,428)Cash, cash equivalents, and restricted cash - Beginning of period 260,034 293,741 Cash, cash equivalents, and restricted cash - End of period $174,780 $157,313 Cash and cash equivalents $173,802 $156,360 Restricted cash - current (included in Prepaid expenses and other current assets on the Condensed Consolidated Balance Sheets) — 34 Restricted cash - non-current (included in Other non-current assets on the Condensed Consolidated Balance Sheets) 978 919 Total cash and cash equivalents and restricted cash $174,780 $157,313 Supplemental cash flow information: Cash paid for interest $300 $41 Non-cash investing and financing activities: Right-of-use assets obtained in exchange for new operating lease liabilities, net of impairments and tenant improvement allowances $245 $1,815 Acquisition of equipment under finance lease $— $13,805 Capital assets financed by accounts payable and accrued expenses $55 $98 Stock-based compensation included in capitalized software development costs $1,364 $744 Accrued excise tax on net share repurchases $618 $732
Comparison of the Three Months Ended March 31, 2026 and March 31, 2025
Revenue
Three Months Ended March 31, Change Change 2026 2025 $ % (In Thousands) Revenue by customer type: Activation$100,547 $95,172 $5,375 6 %Measurement 61,803 53,430 8,373 16 Supply-side 18,475 16,459 2,016 12 Total revenue$180,825 $165,061 $15,764 10 %
Non-GAAP Financial Measures
In addition to our results determined in accordance with GAAP, management believes that certain non-GAAP financial measures, including Adjusted EBITDA, Adjusted EBITDA Margin, Non-GAAP Net income, Non-GAAP Earnings Per Share, Free Cash Flow and Free Cash Flow Conversion (collectively "Non-GAAP Financial Measures") are useful in evaluating our business.
We calculate Adjusted EBITDA Margin as Adjusted EBITDA divided by total revenue. We calculate Non-GAAP net income as GAAP net income adjusted to eliminate the impact of stock-based compensation and certain other items that are not related to our core operations, such as amortization of acquired intangibles assets, acquisition-related costs, other non-recurring costs, as well as the income tax effect of these adjustments. Basic non-GAAP earnings per share is calculated by dividing non-GAAP net income by the number of weighted-average common stock outstanding. Diluted Non-GAAP earnings per share adjusts the Basic Non-GAAP earnings per share for the potential dilutive impact of shares of common stock using the treasury stock method. We calculate free cash flow as net cash provided by operating activities determined in accordance with GAAP less purchases of property, plant, and equipment which includes capitalized software development costs. Free cash flow conversion is calculated as free cash flow divided by Adjusted EBITDA for the same period. We use the Non-GAAP Financial Measures as measures of operational efficiency to understand and evaluate our core business operations. We believe that these Non-GAAP Financial Measures are useful to investors for period-to-period comparisons of our core business and for understanding and evaluating trends in our operating results on a consistent basis by either excluding items that we do not believe are indicative of our core operating performance or by measuring cash generated by our operations that is available for various strategic initiatives.
The following tables show the Company’s non-GAAP financial metrics reconciled to the comparable GAAP financial metrics included in this release.
Three Months Ended March 31, 2026
2025
(In Thousands)Net income$6,410 $2,361 Net income margin 4% 1% Depreciation and amortization 15,339 12,387 Stock-based compensation 24,249 24,342 Interest expense 413 420 Income tax expense 7,820 7,161 M&A and restructuring costs (a) — 1,162 Other recoveries (b) (22) — Other expense (income) (c) 993 (3,179)Adjusted EBITDA$55,202 $44,654 Adjusted EBITDA margin 31% 27% Three Months Ended March 31, 2026
2025
(In Thousands)Net Income$6,410 $2,361 Stock-based compensation 24,249 24,342 Amortization of acquired intangibles 6,555 7,239 M&A and restructuring costs (a) — 1,162 Other recoveries (b) (22) — Income tax effect of non-GAAP adjustments (d) (9,542) (10,150)Non-GAAP net income$27,650 $24,954 GAAP earnings per share: Basic$0.04 $0.01 Diluted$0.04 $0.01 GAAP Weighted-average common stock outstanding: Basic 160,772 165,117 Diluted 164,108 168,941 Non-GAAP earnings per share: Basic$0.17 $0.15 Diluted$0.17 $0.15 Non-GAAP Weighted-average common stock outstanding: Basic 160,772 165,117 Diluted 164,108 168,941 (a)M&A and restructuring costs for the three months ended March 31, 2025 consist of transaction costs related to the acquisition of Rockerbox.(b)Other recoveries for the three months ended March 31, 2026 consist of changes to accrued expenses with respect to litigation and regulatory matters outside of the ordinary course.(c)Other expense (income) for the three months ended March 31, 2026 and March 31, 2025 consist of interest income earned on interest-bearing monetary assets, and the impact of changes in foreign currency exchange rates.(d)We calculate the income tax effect of the adjustments using a non-GAAP effective tax rate to provide consistency across reporting periods. For the non-GAAP reconciliation, effective tax rates for the three months ended March 31, 2026 and 2025 were calculated using assumed blended tax rates of 31%, respectively. These rates represent a blend of the statutory federal tax and state taxes rates associated with the most recent Annual Report on Form 10-K. We will periodically reevaluate this tax rate, as necessary, for significant events such as relevant tax law changes. Three Months Ended March 31, 2026
2025
(In Thousands)Net cash provided by operating activities$4,171 $37,663 Purchase of property, plant and equipment (10,543) (6,286)Free cash flow$(6,372) $31,377 Free cash flow conversion (12)% 70%
These Non-GAAP Financial Measures have limitations as analytical tools and should not be considered in isolation or as substitutes for an analysis of our results as reported under GAAP. Some of the limitations of these measures are:
they do not reflect changes in, or cash requirements for, working capital needs;they do not reflect our capital expenditures or future requirements for capital expenditures or contractual commitments;they do not reflect income tax expense or the cash requirements to pay income taxes;they do not reflect interest expense or the cash requirements necessary to service interest or principal debt payments; andalthough depreciation and amortization are non-cash charges related mainly to intangible assets, certain assets being depreciated and amortized will have to be replaced in the future, and they do not reflect any cash requirements for such replacements. In addition, other companies in our industry may calculate these Non-GAAP Financial Measures differently than we do, limiting their usefulness as a comparative measure. You should compensate for these limitations by relying primarily on our GAAP results and using the Non-GAAP Financial Measures only supplementally.
Total stock-based compensation expense recorded in the Consolidated Statements of Operations and Comprehensive Income is as follows:
Three Months Ended March 31, (in thousands) 2026 2025Product development $9,410 $9,266Sales, marketing and customer support 7,124 7,629General and administrative 7,715 7,447Total stock-based compensation $24,249 $24,342
Forward-Looking Statements
This press release includes “forward-looking statements”. Forward-looking statements generally can be identified by the use of forward-looking terminology such as “may,” “plan,” “seek,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe” or “continue” or the negative thereof or variations thereon or similar terminology. Any statements in this press release regarding future revenues, earnings, margins, financial performance or results of operations (including the guidance provided under “Second Quarter and Full-Year 2026 Guidance”), and any other statements that are not historical facts are forward-looking statements. Forward-looking statements are subject to known and unknown risks and uncertainties, many of which may be beyond our control. We caution you that the forward-looking information presented in this press release is not a guarantee of future events, and that actual events may differ materially from those made in or suggested by the forward-looking information contained in this press release. These risks, uncertainties, assumptions and other factors include, but are not limited to, the competitiveness of our solutions amid technological developments or evolving industry standards, the competitiveness of our market, system failures, security breaches, cyberattacks or natural disasters, economic downturns and unstable market conditions, our ability to collect payments, data privacy legislation and regulation, public criticism of digital advertising technology, our international operations, our use of “open source” software, our limited operating history and the potential for our revenues and results of operations to fluctuate in the future. Moreover, we operate in a very competitive and rapidly changing environment, and new risks may emerge from time to time. It is not possible for us to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results or outcomes to differ materially from those contained in any forward-looking statements we may make.
Further information on these and additional risks, uncertainties, and other factors that could cause actual outcomes and results to differ materially from those included in or contemplated by the forward-looking statements contained in this press release are included under the caption “Risk Factors” in the Company’s Annual Report on Form 10-K filed with the SEC on February 26, 2026 and other filings and reports we make with the SEC from time to time.
We have based our forward-looking statements on our management’s beliefs and assumptions based on information available to our management at the time the statements are made. Any forward-looking information presented herein is made only as of the date of this press release, and, except as required by law, we do not undertake any obligation to update or revise any forward-looking information to reflect changes in assumptions, the occurrence of unanticipated events, or otherwise.
About DoubleVerify
DoubleVerify (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, we make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.
DoubleVerify Holdings (DV - Free Report) came out with quarterly earnings of $0.17 per share, missing the Zacks Consensus Estimate of $0.18 per share. This compares to earnings of $0.01 per share a year ago. These figures are adjusted for non-recurring items.
This quarterly report represents an earnings surprise of -7.26%. A quarter ago, it was expected that this software platform for digital media measurement and analytics would post earnings of $0.33 per share when it actually produced earnings of $0.31, delivering a surprise of -6.06%.
Over the last four quarters, the company has surpassed consensus EPS estimates just once.
DoubleVerify, which belongs to the Zacks Internet - Software industry, posted revenues of $180.83 million for the quarter ended March 2026, surpassing the Zacks Consensus Estimate by 0.74%. This compares to year-ago revenues of $165.06 million. The company has topped consensus revenue estimates two times over the last four quarters.
The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call.
DoubleVerify shares have added about 0.2% since the beginning of the year versus the S&P 500's gain of 6%.
What's Next for DoubleVerify?While DoubleVerify has underperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock?
There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately.
Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions.
Ahead of this earnings release, the estimate revisions trend for DoubleVerify was mixed. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #3 (Hold) for the stock. So, the shares are expected to perform in line with the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
It will be interesting to see how estimates for the coming quarters and the current fiscal year change in the days ahead. The current consensus EPS estimate is $0.25 on $202.63 million in revenues for the coming quarter and $1.10 on $817.93 million in revenues for the current fiscal year.
Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Internet - Software is currently in the top 35% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.
One other stock from the same industry, Braze, Inc. (BRZE - Free Report) , is yet to report results for the quarter ended April 2026. The results are expected to be released on May 27.
This company is expected to post quarterly earnings of $0.10 per share in its upcoming report, which represents a year-over-year change of +42.9%. The consensus EPS estimate for the quarter has remained unchanged over the last 30 days.
Braze, Inc.'s revenues are expected to be $205.18 million, up 26.6% from the year-ago quarter.
For the quarter ended March 2026, DoubleVerify Holdings (DV - Free Report) reported revenue of $180.83 million, up 9.6% over the same period last year. EPS came in at $0.17, compared to $0.01 in the year-ago quarter.
The reported revenue represents a surprise of +0.74% over the Zacks Consensus Estimate of $179.5 million. With the consensus EPS estimate being $0.18, the EPS surprise was -7.26%.
While investors scrutinize revenue and earnings changes year-over-year and how they compare with Wall Street expectations to determine their next move, some key metrics always offer a more accurate picture of a company's financial health.
Since these metrics play a crucial role in driving the top- and bottom-line numbers, comparing them with the year-ago numbers and what analysts estimated about them helps investors better project a stock's price performance.
Here is how DoubleVerify performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts:
Revenue by customer type- Measurement: $61.8 million versus $58.03 million estimated by four analysts on average. Compared to the year-ago quarter, this number represents a +15.7% change.Revenue by customer type- Supply-side: $18.48 million compared to the $18.74 million average estimate based on four analysts. The reported number represents a change of +12.3% year over year.Revenue by customer type- Activation: $100.55 million compared to the $102.26 million average estimate based on four analysts. The reported number represents a change of +5.7% year over year.View all Key Company Metrics for DoubleVerify here>>>
Shares of DoubleVerify have returned +13.7% over the past month versus the Zacks S&P 500 composite's +10.3% change. The stock currently has a Zacks Rank #3 (Hold), indicating that it could perform in line with the broader market in the near term.
CTV fraud risk is being supercharged by AI and rising across markets, according to DoubleVerify’s latest Global Insights report on Streaming TV May 07, 2026 09:00 ET | Source: DoubleVerify Inc.
NEW YORK, May 07, 2026 (GLOBE NEWSWIRE) -- DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today released its 2026 Global Insights report, Must-CTV: Streaming’s Shift From Promise to Performance. The insights are based on proprietary DV measurement data spanning billions of impressions from DV-protected campaigns and controlled tests where protection controls were not applied. The report also includes surveys of more than 2,000 marketers and 22,000 consumers in over 20 global markets.
A core finding from the research shows how AI is fueling more sophisticated fraud, with connected TV (CTV) schemes accelerating worldwide. DV detected 140% more CTV fraud schemes and variants in Q1 2026 compared with Q1 2025, underscoring how fraudsters are using advanced tools to scale and create more complex operations.
“CTV is attracting premium spend and bad actors right along with it,” said Gilit Saporta, VP, Fraud Lab at DoubleVerify. “Our research shows fraudsters are quick to exploit inefficiencies in the ecosystem, using AI and limited transparency to siphon value from advertisers, with tactics that vary by market. Brands need to get ahead of it by eliminating low-quality impressions and focusing investment on inventory with a real chance to perform.”
Additional findings from DV’s report demonstrate how rapidly fraud is scaling across CTV:
Persistent bot activity: DV uncovered 50+ distinct CTV bot attacks and variants in 2025 alone.Explosive growth in fraudulent apps: DV identified 10x more fraudulent CTV apps in 2025 vs. 2024.Significant financial impact: In unprotected campaigns, even at conservative estimates, fraud can cost advertisers approximately $1.8 million per billion CTV impressions served. With trillions of CTV impressions served each year, these losses add up quickly.
Notably, CTV fraud is not uniform across markets. Bot fraud uses software to imitate real users, while data center fraud comes from centralized servers generating high volumes of non-human traffic. In North America, bot fraud made up 82% of violations, while data center traffic dominated in APAC (98%), EMEA (66%) and LATAM (91%). The regional variation signals that fraudsters are adapting tactics by market, reinforcing the need for tailored approaches.
DV’s research also challenges a common assumption in the market: that buying CTV inventory through direct deals or private marketplaces (PMPs) inherently reduces fraud. DV found bot activity in multiple direct CTV buys from major global advertisers. In one consumer healthcare campaign, 34% of impressions went to bots, compared with 25% in a major CPG campaign—both in direct deals.
“There’s a perception that direct deals in CTV are fraud-free, but that’s not the case as fraud always finds a way,” Saporta added. “It can exist anywhere inventory is bought and sold. Without independent verification and proactive protections, advertisers risk paying premium prices for impressions that deliver no real value.”
DV’s analysis shows a clear divide between protected (with verification controls) and unprotected environments. In DV-protected CTV campaigns, fraud rates were less than 1%, compared with nearly 9% in unprotected campaigns. As fraud grows more sophisticated, effective protection is not optional, but foundational to performance.
Additionally, DV found that fewer than one-quarter (21%) of advertisers measure CTV performance using invalid traffic (IVT) or fraud detection as a KPI. While fraud prevention is not a direct measure of performance, it plays a critical role in enabling it. Fraudulent impressions have no chance to drive outcomes, and exposure to low-quality inventory limits campaign effectiveness. By identifying and avoiding invalid traffic, advertisers can shift investment toward high-quality impressions with real potential to perform—strengthening both media efficiency and overall campaign results.
DV launched DV Authentic Streaming TV™ in January, combining verification and optimization to deliver granular pre-bid discovery, AI-powered activation and unified measurement across streaming TV and CTV. The solution helps brands avoid low-quality impressions, focus spend on high-performing, contextually relevant inventory and drive measurable outcomes.
Must-CTV: Streaming’s Shift From Promise to Performance, the first of DV’s 2026 Global Insights reports, is now available. To receive the report and additional findings as they are published, sign up here: https://doubleverify.com/lp/report/ctv/verify/2026-dv-global-insights-streaming-tv
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.
Van Berkom & Associates Inc. sold out its position in DoubleVerify (DV +1.03%) during the first quarter of 2026, exiting 3,739,108 shares for an estimated $38.22 million based on quarterly average pricing, according to an SEC filing dated May 7, 2026.
What happenedAccording to a filing with the Securities and Exchange Commission dated May 7, 2026, Van Berkom & Associates Inc. liquidated its entire stake in DoubleVerify by selling 3,739,108 shares. The estimated value of the transaction was approximately $38.22 million, calculated using the average unadjusted closing price for the quarter. The quarter-end reported value in DoubleVerify fell by $42.77 million, reflecting both the share sale and stock price movement.
What else to knowVan Berkom fully exited DoubleVerify, which previously comprised 1.2% of its 13F reportable AUM.Top five holdings after the filing:NASDAQ:SNEX: $111.64 million (3.7% of AUM)NYSE:DOCN: $110.95 million (3.7% of AUM)NASDAQ:LAUR: $108.12 million (3.6% of AUM)NASDAQ:ENSG: $104.82 million (3.5% of AUM)NASDAQ:VCTR: $101.81 million (3.4% of AUM)As of May 6, 2026, DoubleVerify shares were priced at $11.15, down 17.5% over the past year and lagging the S&P 500 by 48.8 percentage points.Company OverviewMetricValueRevenue (TTM)$748.3 millionNet Income (TTM)$50.7 millionPrice (as of market close 2026-05-06)$11.15One-Year Price Change(17.47%)Company SnapshotDoubleVerify offers digital media measurement, analytics, and verification software solutions such as DV Authentic Ad, DV Authentic Attention, and Custom Contextual, serving advertisers and publishers across multiple digital channels.The firm generates revenue through software subscriptions and services that help clients optimize digital advertising effectiveness, ensure brand safety, and improve campaign performance.Its primary customers include global brands, digital publishers, and supply-side platforms in sectors such as consumer goods, financial services, technology, automotive, and healthcare.DoubleVerify Holdings, Inc. operates at scale as a leading provider of digital advertising measurement and analytics solutions. Its integrated platform enables advertisers and publishers to maximize the efficiency and quality of their digital media investments. The company's focus on unbiased, data-driven insights and cross-channel integration provides a competitive edge in the fast-evolving digital advertising ecosystem.
What this transaction means for investorsDoubleVerify is still growing, but the market has clearly stopped rewarding ad-tech companies for solid-enough results, especially after a brutal stretch for digital advertising software stocks (Trade Desk, for example, is down over 50% this past year).
The interesting part is that DoubleVerify’s latest quarter was actually fairly solid. First-quarter revenue climbed 10% year over year to $180.8 million, while adjusted EBITDA rose to $55.2 million with a healthy 31% margin. Social measurement revenue jumped 23%, connected TV measurement volume increased 28%, and the company ended the quarter with roughly $174 million in cash and no debt.
Management also repurchased more than $100 million in stock year to date, signaling confidence despite weak share performance. Still, shares remain under pressure as investors question whether DoubleVerify can regain the faster growth rates that once justified premium valuations. With all that said, none of this necessarily signals Van Berkom was panic-selling; instead, it may have just been deciding the turnaround story is taking longer than expected.
Jonathan Ponciano has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends DigitalOcean and DoubleVerify. The Motley Fool has a disclosure policy.
MarketBeat Instant News Alerts Trending News All MarketBeat Instant News Alerts Sort By
Time Frame
Alert Type
Keywords
Page 1 of 324
Get 30 Days of MarketBeat All Access for Free
Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools.
Start Your 30-Day Trial
Sign in to your free account to enjoy these benefits
In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer.
New capabilities enable advertisers to avoid unsuitable content before ads are served, giving brands greater control and driving stronger performance on Threads May 18, 2026 09:00 ET | Source: DoubleVerify Inc.
NEW YORK, May 18, 2026 (GLOBE NEWSWIRE) -- DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today announced the launch of AI-powered pre-screen content controls on Meta Threads feed. The new capabilities enable advertisers to avoid content they deem unsuitable before ads are served, strengthening brand protection while improving campaign performance.
This release builds on DV’s October 2025 expansion of post-bid brand suitability measurement across Meta’s Threads feed. Together, pre-screen protection and post-bid measurement provide advertisers with a comprehensive, end-to-end approach to media quality. DV’s pre-screen controls evaluate content before impressions are transacted, helping advertisers avoid placements that fall below their defined brand suitability thresholds. Post-bid measurement then analyzes delivered impressions, offering transparency into where ads appeared and how they aligned with brand expectations.
“Advertisers expect more control over the environments where their advertising appears,” said Mark Zagorski, CEO of DoubleVerify. “With AI-powered content-level controls on Threads, we’re helping brands better align ads with content that meets their standards while driving stronger performance and measurable outcomes.”
DV’s pre-screen controls automatically identify and avoid content under DV’s Brand Risk Floor and Brand Suitability Tiers. Furthermore, DV is giving advertisers greater flexibility over content alignment on Threads with 30 additional content-level avoidance categories—including Youth Entertainment and Gambling—enabling more granular control beyond core brand risk and suitability settings.
DV’s content-level avoidance controls on Threads feed are refreshed automatically on an hourly basis, requiring no manual intervention and ensuring advertisers are continuously protected as content evolves.
This release is powered by DV Universal Content Intelligence™, the company’s AI-driven classification engine that analyzes video, image, audio and text signals to deliver accurate, scalable content classification across environments. For video, DV reviews content frame by frame, using advanced key frame extraction to remove redundant visual elements. This approach enables faster, more efficient analysis while maintaining the precision and accuracy advertisers rely on.
DV brand suitability is a key component of DV’s Media AdVantage Platform, which combines media verification, ad performance optimization and campaign outcomes measurement to maximize media effectiveness and return on ad spend. As part of media verification, DV’s brand suitability measurement and controls provide advertisers with protection and actionable insights into content alignment, strengthening confidence in campaign performance.
About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com.