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Key Takeaways TTD launches Skydance Pause Ads in Italy on HBO Max and discovery , expanding premium CTV inventory.CTV revenue grew more than 50% year over year in both EMEA and APAC, with video at a low-50% business share.TTD partners with Gracenote to improve CTV ad targeting precision and transparency through content metadata. The Trade Desk (TTD - Free Report) continues to capitalize on the evolution of connected TV (CTV) advertising, as streaming platforms are creating new opportunities for advertisers to reach audiences beyond traditional television. Recently, it expanded its presence in the CTV advertising market with the launch of Skydance Pause Ads in Italy. 

The new advertising format is available on HBO Max and discovery+, allowing brands to engage viewers through premium streaming content without disrupting their viewing experience, with advertisers and agencies able to access the inventory through TTD’s platform using Programmatic Guaranteed to secure inventory and agree on campaign terms in advance. For The Trade Desk, this expansion provides an opportunity to increase advertiser access to premium streaming inventory in another European market.

CTV remains an important opportunity for digital advertising because consumers are increasingly watching content through Internet-connected televisions and streaming services. Pause ads add another format to The Trade Desk's CTV offering. The company has also been working to integrate pause ads into its Kokai advertising platform, allowing buyers to manage campaigns through familiar programmatic workflows. This could make the format easier to test and scale across participating publishers.

TTD’s CTV Momentum Signals Upbeat PotentialOn its last earnings call, management presented CTV as a large, growing core channel, with strong international momentum and further upside tied to improved measurement and outcome-based buying. CTV remained a key growth driver for The Trade Desk, posting double-digit growth, with video accounting for a low-50% share of total business. CTV revenue grew more than 50% year over year in both EMEA and APAC, reflecting the success of investments in markets traditionally dominated by mobile.

The company continues to view CTV as a major long-term growth opportunity, supported by partnerships with leading media owners, including Disney, Netflix, NBCUniversal, Fox and Paramount. Its independent, AI-driven platform helps advertisers select premium inventory aligned with business outcomes, while its new measurement framework aims to better demonstrate CTV’s incremental impact and address concerns about its effectiveness. Despite cyclical pressure from some large advertisers, management sees CTV, along with audio, retail media and data partnerships, as key growth opportunities.

In August, TTD further strengthened its CTV advertising proposition through a new partnership with Gracenote, Nielsen’s content intelligence business. The collaboration brings Gracenote’s program-level content metadata, identifiers and standardized taxonomy directly into TTD’s demand-side platform (DSP), potentially giving advertisers much greater precision and transparency when buying CTV inventory.

However, The Trade Desk competes with major digital advertising platforms and other programmatic providers like PubMatic, Inc. (PUBM - Free Report) , Magnite, Inc. (MGNI - Free Report) and AppLovin (APP - Free Report) . Expanding its CTV inventory is strategically useful, but sustained growth also depends on competitive pricing, effective technology, and advertiser retention.

How Do TTD’s Peers Compare in the CTV Opportunity?AppLovin provides AI-powered advertising solutions that help businesses acquire, monetize and grow audiences. The company generates revenue primarily from AppLovin Ads, where advertiser fees are dynamically priced against campaign return goals. Its platform also includes MAX for in-app monetization, Adjust for measurement and attribution and Wurl for CTV distribution and advertising. Wurl distributes streaming video and supports CTV monetization through usage- and CPM-based revenue. It continues to invest in Axon, data center capacity, advertising formats and customer acquisition while expanding into e-commerce and CTV.

AppLovin views CTV as a long-term growth opportunity but is prioritizing expansion into non-gaming mobile apps and the open web first. While its consumer and e-commerce video ads could translate well to TV, advertisers are still generating strong returns on mobile and have room to increase spending there. Expanding into CTV too soon could shift existing budgets away from mobile rather than generate incremental revenue. AppLovin plans to pursue CTV when advertiser budgets and its consumer business scale sufficiently to support profitable expansion. Wurl remains relevant to this opportunity, but management has not outlined a new launch, timeline or monetization plan, making CTV a future growth lever rather than a near-term priority.

Magnite’s CTV business remained its primary growth engine in the second quarter, with contribution ex-TAC rising 36% year over year to $97 million, accounting for 51% of the total. Growth was driven by broader programmatic adoption, international expansion and strong demand from major partners, including Disney/ESPN, Netflix, Roku, Vizio, Walmart and Warner Bros. Discovery. Magnite expects CTV contribution ex-TAC to reach $98–$100 million in the third quarter and aims to sustain roughly 25% annual growth over several years.

Its SpringServe platform is strengthening its position in CTV monetization, with Samsung selecting it for smart-TV home-screen inventory, while its Walmart Connect partnership combines first-party commerce data with premium CTV advertising and closed-loop measurement. Although the managed-services business has weighed on reported growth, management cited stable core CTV take rates and expects this drag to ease in early 2027. Expanding live sports streaming and programmatic adoption offer further growth opportunities, though tougher comparisons and macroeconomic uncertainty remain risks.

CTV was a key growth driver for PubMatic in the second quarter, contributing about 20% of total revenue, with global CTV revenue rising 13% year over year and Americas revenue growing 25%. Growth was supported by new advertisers, premium inventory and live sports, while CTV, mobile app and emerging revenue streams together accounted for roughly 60% of revenue and grew nearly 40%.

Performance-focused campaigns are gaining traction, with Smadex increasing its PubMatic spending more than 10-fold year over year, 75% of which went to CTV. Supply partnerships with Channel 4 and Sony Pictures Entertainment are expanding premium inventory access, while live-sports marketplace activity more than doubled. By combining AI-driven buying, audience targeting and cross-device measurement, PubMatic aims to make premium CTV more measurable and performance-oriented, positioning itself to benefit from rising streaming consumption and broader programmatic adoption.

Viant Technology (NASDAQ:DSP – Get Free Report) and Braze (NASDAQ:BRZE – Get Free Report) are both technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, institutional ownership, dividends, analyst recommendations, valuation and earnings.

Risk and Volatility Viant Technology has a beta of 1.11, meaning that its share price is 11% more volatile than the S&P 500. Comparatively, Braze has a beta of 0.91, meaning that its share price is 9% less volatile than the S&P 500.

Analyst Ratings This is a breakdown of current recommendations and price targets for Viant Technology and Braze, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Viant Technology 0 1 5 2 3.12 Braze 1 1 19 0 2.86 Viant Technology currently has a consensus target price of $18.33, indicating a potential upside of 39.63%. Braze has a consensus target price of $38.21, indicating a potential upside of 31.49%. Given Viant Technology’s stronger consensus rating and higher probable upside, research analysts plainly believe Viant Technology is more favorable than Braze. Institutional and Insider Ownership 11.4% of Viant Technology shares are held by institutional investors. Comparatively, 90.5% of Braze shares are held by institutional investors. 29.4% of Viant Technology shares are held by company insiders. Comparatively, 12.5% of Braze shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Earnings & Valuation This table compares Viant Technology and Braze”s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Viant Technology $344.20 million 2.54 $8.35 million $0.31 42.35 Braze $738.18 million 4.47 -$131.29 million ($1.03) -28.21 Viant Technology has higher earnings, but lower revenue than Braze. Braze is trading at a lower price-to-earnings ratio than Viant Technology, indicating that it is currently the more affordable of the two stocks.

Profitability This table compares Viant Technology and Braze’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets Viant Technology 2.24% 4.23% 2.71% Braze -13.55% -16.11% -8.86% Summary Viant Technology beats Braze on 11 of the 15 factors compared between the two stocks.

(Get Free Report)

Viant Technology Inc. operates as an advertising technology company. It provides Household ID, a people-based innovation that combines digital and personal identifiers into a normalized household profile; AI Bid Optimizer, solution that uses AI to analyze historical bid opportunities to predict the lowest media cost for desired advertisement; and Viant Data Platform, which offers marketers control over their own data with actionable insights into their marketing initiatives within a single platform. The company also offers Holistic, an omnichannel DSP for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner; and Direct Access, a path optimization program. In addition, it provides campaign analysis and data intelligence tool that empowers customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and self-service platform that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California.

About Braze (Get Free Report)

Braze, Inc. operates a customer engagement platform that provides interactions between consumers and brands worldwide. The company offers Braze software development kits that automatically manage data ingestion and deliver mobile and web notifications, in-application/in-browser interstitial messages, and content cards; REST API that can be used to import or export data or to trigger workflows between Braze and brands' existing technology stacks; Partner Data Integrations, which allow brands to sync user cohorts from partners; Data Transformation, in which brands can programmatically sync and transform user data; and Braze Cloud Data Ingestion that enables brands to harness their customer data. It also offers classification products, including segmentation that can define reusable segments of consumers based upon attributes, events, or predictive propensity scores; segment insights, which allows customers to analyze how segments are performing relative to each other across a set of pre-selected key performance indicators; and predictive suite that allows customers to identify groups of consumers that are of critical business value. In addition, the company provides Canvas, an orchestration tool that allows customers to create journeys, mapping out multi-steps, and cross-channel messaging experiences; campaigns, which allows customers to send one set of single-channel or multi-channel messages to be delivered to customers in a particular user segment; event and API triggering; marketing pressure management; and reporting and analytics. Further, it offers personalization products, such as liquid templating platform, connected content platform, content blocks, intelligent timing and channel, personalized variant, and AI item recommendations, and catalogs; and action products. The company was formerly known as Appboy, Inc. and changed its name to Braze, Inc. in November 2017. Braze, Inc. was incorporated in 2011 and is headquartered in New York, New York.

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IRVINE, Calif.--(BUSINESS WIRE)---- $DSP #AdTech--Great Place To Work® and Fortune have selected Viant Technology Inc. for the 2026 Fortune Best Workplaces in Advertising & Marketing™ List.

A Look at Viant Technology Inc (DSP) After 4.3% Decline -- GF Value $15.67 vs Price $12.29

On September 23, 2026, Viant Technology Inc DSP shares fell 4.3% to a current price of $12.29. The stock has traded within a 52-week range of $8.11 to $14.80.

GF Value™ verdict: Current price is $12.29, compared to GF Value of $15.67, indicating a 21.6% undervaluation. GF Score™ of 73/100 suggests the stock is above average in quality. Notable signal: Insider activity shows $9.3M in shares sold over the past year, with no insider buying. Is DSP Overvalued or Undervalued? Viant Technology Inc DSP is currently trading at $12.29, which is significantly below its GF Value™ estimate of $15.67. This indicates that the stock is undervalued by approximately 21.6%. The GF Valuation label classifies DSP as "Modestly Undervalued," suggesting that investors may find a margin of safety in its current price. The GF Value™ represents GuruFocus' proprietary intrinsic value estimate, which is calculated based on historical trading multiples, business growth, and future performance projections.

While the undervaluation presents an opportunity, potential investors should consider the wider market conditions and the company's recent performance metrics. The valuation is also tempered by the recent insider selling activity, which may indicate a lack of confidence from those closest to the company. Consequently, although there is a favorable valuation, caution is warranted.

How Does DSP's Valuation Compare to Its History? Metric Current Historical P/E (TTM) 89.1x 74.0x (5-Year Median) Forward P/E 29.2x N/A Currently, DSP's P/E ratio stands at 89.1x, which is approximately 20% above its 5-year median of 74.0x. This suggests that the stock is trading at a higher valuation relative to its historical averages, which may raise concerns regarding its current price level compared to the GF Value™ assessment. The P/E analysis aligns with the GF Value™ verdict, indicating that while the stock is undervalued based on GF Value™, it is trading at a relatively high P/E compared to its own history.

What Does DSP's GF Score™ Tell Us? The GF Score™ evaluates the overall quality of a stock based on several key metrics, including financial strength, profitability, growth, valuation, and momentum. DSP's GF Score™ is 73/100, indicating it is above average compared to its peers. The strongest sub-rank is its Valuation Rank at 10/10, highlighting that the stock is priced attractively based on intrinsic value. However, the weakest area is its Profitability Rank at 3/10, which could raise concerns about the company's ability to sustain earnings growth.

Metric Rating GF Score™ 73 Financial Strength 6/10 Profitability 3/10 Growth 6/10 Valuation 10/10 Momentum 8/10 Overall, DSP's score reflects a mixed performance. While the company excels in valuation metrics, it struggles in profitability, indicating that while it may be attractively priced, it may not be generating sufficient earnings to support sustained growth. This discrepancy could impact potential future performance and investor sentiment.

What Are Gurus and Insiders Doing with DSP? Currently, three gurus hold positions in DSP, with two adding to their holdings and two trimming their positions in recent quarters. This mixed activity suggests a divided opinion among seasoned investors regarding the stock's potential. In addition to guru activity, insider selling of $9.3M over the past year, without any buying, raises red flags. This pattern could indicate a lack of confidence from insiders about the company's near-term prospects, which investors should consider when evaluating the stock.

What This Means for Investors Considering the analysis, Viant Technology Inc DSP is currently undervalued based on its GF Value™ of $15.67 compared to its trading price of $12.29. However, the valuation metrics, particularly the elevated P/E ratio and insider selling, warrant a cautious approach. Investors may find potential value in DSP, but should remain aware of the underlying risks associated with profitability and insider sentiment. For more details on DSP, visit the Viant Technology Inc (DSP) stock page.

Frequently Asked Questions What is DSP's GF Score™?

DSP's GF Score™ is 73/100, indicating it is above average in quality compared to its peers.

Is DSP overvalued or undervalued?

DSP is considered undervalued, with a GF Value™ estimate of $15.67 against its current price of $12.29.

What is DSP's P/E ratio?

DSP's P/E ratio is 89.1x, which is higher than its 5-year median of 74.0x, indicating it is trading at a premium compared to its historical valuation.

This stock alert was generated using automated technology and GuruFocus financial data to provide readers with timely and accurate market reporting. This content was reviewed by GuruFocus editorial team prior to publication. Please send any questions or comments about this story to [email protected].

Disclosures I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.

Viant Technology Inc. (NASDAQ:DSP – Get Free Report) CFO Larry Madden sold 17,042 shares of the business’s stock in a transaction dated Wednesday, September 16th. The shares were sold at an average price of $12.52, for a total value of $213,365.84. Following the completion of the sale, the chief financial officer owned 357,313 shares in the company, valued at approximately $4,473,558.76. This trade represents a 4.55% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Larry Madden also recently made the following trade(s):

On Friday, September 18th, Larry Madden sold 14,602 shares of Viant Technology stock. The stock was sold at an average price of $12.10, for a total value of $176,684.20. On Tuesday, August 11th, Larry Madden sold 27,451 shares of Viant Technology stock. The shares were sold at an average price of $13.06, for a total value of $358,510.06. On Thursday, July 23rd, Larry Madden sold 2,814 shares of Viant Technology stock. The shares were sold at an average price of $10.69, for a total value of $30,081.66. On Wednesday, July 8th, Larry Madden sold 11,273 shares of Viant Technology stock. The shares were sold at an average price of $12.69, for a total value of $143,054.37. On Tuesday, July 7th, Larry Madden sold 9,149 shares of Viant Technology stock. The stock was sold at an average price of $12.86, for a total value of $117,656.14. On Monday, July 6th, Larry Madden sold 10,097 shares of Viant Technology stock. The stock was sold at an average price of $12.78, for a total transaction of $129,039.66. NASDAQ DSP opened at $11.88 on Friday. Viant Technology Inc. has a 12-month low of $8.11 and a 12-month high of $14.80. The company has a market capitalization of $789.66 million, a PE ratio of 38.32 and a beta of 1.13. The firm’s 50 day moving average is $12.42 and its 200-day moving average is $11.73.

Key Stories Impacting Viant Technology Here are the key news stories impacting Viant Technology this week: Positive Sentiment: Viant Technology and a selling stockholder abandoned the planned sale of 8.5 million shares, citing market conditions and volatility. Avoiding the offering limits potential equity dilution and reduces the risk of additional shares entering the market. Viant Technology cancels planned stock offering citing market conditions Positive Sentiment: The withdrawal reverses concerns triggered earlier in the week when Viant reported the launch of the share offering, which had contributed to weakness in the stock. Viant withdraws planned equity offering amid market volatility Neutral Sentiment: CFO Larry Madden disclosed two sales totaling 31,644 shares at average prices of $12.10 and $12.52. Both transactions were executed under a pre-arranged Rule 10b5-1 plan, reducing their usefulness as a signal of management’s current outlook. He retained 342,711 shares after the transactions. Viant Technology CFO Form 4 filing Institutional Inflows and Outflows A number of hedge funds and other institutional investors have recently modified their holdings of DSP. Squarepoint Ops LLC lifted its stake in Viant Technology by 8.8% in the 2nd quarter. Squarepoint Ops LLC now owns 39,568 shares of the company’s stock valued at $501,000 after purchasing an additional 3,207 shares during the last quarter. Globeflex Capital L P bought a new stake in Viant Technology in the second quarter valued at approximately $1,316,000. Bank of New York Mellon Corp bought a new stake in Viant Technology in the second quarter valued at approximately $609,000. Versant Capital Management Inc lifted its position in shares of Viant Technology by 202.3% in the second quarter. Versant Capital Management Inc now owns 2,772 shares of the company’s stock valued at $35,000 after buying an additional 1,855 shares during the last quarter. Finally, Quantinno Capital Management LP lifted its position in shares of Viant Technology by 81.6% in the first quarter. Quantinno Capital Management LP now owns 62,409 shares of the company’s stock valued at $699,000 after buying an additional 28,052 shares during the last quarter. Institutional investors own 11.38% of the company’s stock.

Analyst Upgrades and Downgrades DSP has been the topic of several analyst reports. Rosenblatt Securities boosted their price target on shares of Viant Technology from $20.00 to $24.00 and gave the stock a “buy” rating in a research report on Tuesday, August 11th. Weiss Ratings upgraded Viant Technology from a “hold (c-)” rating to a “hold (c)” rating in a report on Friday, August 21st. Citigroup reaffirmed a “market outperform” rating on shares of Viant Technology in a research report on Tuesday, August 11th. UBS Group upped their target price on Viant Technology from $17.00 to $19.00 and gave the stock a “buy” rating in a report on Tuesday, August 11th. Finally, Citizens Jmp increased their price target on Viant Technology from $16.00 to $17.00 and gave the company a “market outperform” rating in a research report on Tuesday, August 11th. One analyst has rated the stock with a Strong Buy rating, six have issued a Buy rating and one has given a Hold rating to the company. According to MarketBeat.com, Viant Technology has a consensus rating of “Buy” and an average target price of $18.33.

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Viant Technology Company Profile (Get Free Report)

Viant Technology Inc is an advertising technology company that provides a demand-side platform (DSP) for planning, buying and measuring digital advertising campaigns. Its platform enables advertisers and agencies to purchase programmatic advertising across channels, including connected television, mobile, desktop, audio and other digital media.

The company’s platform, Adelphic, is designed to support omnichannel campaign management, audience targeting, media planning, identity resolution and performance measurement.

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IRVINE, Calif.--(BUSINESS WIRE)---- $DSP #AdTech--Viant (NASDAQ: DSP) launched an underwritten public offering of 8.5 million Class A shares to be sold by a selling stockholder of the Company.

Viant Technology NASDAQ: DSP is gaining share in the programmatic advertising market as advertisers seek more data-driven tools for targeting, content relevance and campaign measurement, Co-Founder and CEO Tim Vanderhook said during a Canaccord discussion.

Vanderhook said the company’s advertising platform is differentiated by what it calls an “intelligence layer,” including its household identity graph, the IRIS.TV content-recognition business it acquired, and the recently acquired TVision television measurement panel. He said these data assets allow advertisers to target audiences, understand the programs in which their advertisements appear and measure viewer attention.

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“When you combine all of this exclusive data,” Vanderhook said, “that’s what’s driving the ad spend into Viant’s platform.”

Enterprise wins and advertising environment Vanderhook described the broader advertising environment as stable, saying ad budgets have remained healthy despite macroeconomic uncertainty. He said Viant has expanded from serving primarily small and midsize advertisers into pursuing enterprise accounts through a larger sales force and requests-for-proposals process.

The company recently disclosed enterprise customer wins including Molson Coors and WHOOP. Vanderhook said WHOOP consolidated its advertising spending onto Viant’s platform beginning in late in the first quarter and early in the second quarter, with spending continuing to ramp.

According to Vanderhook, enterprise contracts are typically multiyear arrangements that begin with a smaller allocation in the first year before budgets expand as more campaigns and media channels move onto the platform. He said advertisers may increasingly shift linear television budgets to streaming in later years.

Viant has its largest sales pipeline in the company’s 28-year history, Vanderhook said. He explained that enterprise RFP processes can begin in the second quarter, followed by legal, technology and data reviews and platform testing in the third and fourth quarters, with decisions potentially made for 2027 budgets.

Data assets underpin platform strategy Vanderhook said Viant’s Household ID enables advertisers to target streaming-TV advertisements at the household level. The IRIS.TV acquisition adds a content identifier that can determine which show, season and episode is associated with an advertising opportunity, he said.

That capability can help advertisers avoid unsuitable programming and better align advertisements with the content being watched, Vanderhook said. He cited regulated categories, such as alcohol advertising, as an example where advertisers seek assurances that ads will not appear in children’s programming.

He also said content relevance can improve campaign performance. For example, an outdoor retailer could show a fishing-related advertisement following a scene involving fishing, he said. Viant is also using computer vision and artificial intelligence models to assess the emotional sentiment of video content, Vanderhook said.

TVision, which Viant acquired in April, provides information on whether viewers are present in a room and whether their attention is directed toward the television screen, he said. TVision currently measures 15,000 people across 5,000 households in the 35 largest designated market areas, according to Vanderhook.

Viant plans to expand the panel to 15,000 households, approximately 50,000 people and 70 designated market areas, he said. The expansion is intended to support both national advertisers and local advertisers that require statistically significant measurement in specific markets.

Outcomes seeks performance-advertising budgets At CES in January, Viant launched Viant AI Outcomes, a product designed to automate campaign creation and optimization. Vanderhook said advertisers provide a product or service URL, budget, campaign objective and timeline, after which the company’s AI determines media allocations and selects websites, mobile applications and streaming programming for ad placement.

The system then adjusts campaigns based on performance data, including prices, publisher selections and budgets, he said. Vanderhook said Outcomes has grown from no spending at launch to about 5% of total spending within six months, entirely from existing customers shifting incremental performance-marketing budgets.

He said the product targets a category historically dominated by search and social platforms, including Google and Meta. In one example, Vanderhook said home-goods seller MacKenzie-Childs initially tested the product with a $20,000 budget and a $60 customer-acquisition-cost target. He said the campaign generated transactions at a $15 acquisition cost, leading the advertiser to increase spending into the six figures.

Vanderhook said Viant is still determining the upper limit of budget scaling for individual advertisers. Over the next 12 months, he expects the company to sell Outcomes to existing enterprise customers as part of a “full funnel” offering that combines brand advertising with performance advertising. Over a longer three- to five-year period, he said Viant aims to build a self-service customer-acquisition model targeting a wider base of advertisers.

Outlook and potential catalysts Vanderhook said Viant guided for third-quarter contribution excluding traffic acquisition costs, or contribution ex-TAC, to grow about 25% at the midpoint of its outlook. He said the company has delivered contribution ex-TAC growth of more than 20% for three years and has increased revenue visibility as it adds enterprise customers.

Potential upside to the outlook could come from political advertising, new customer wins and faster adoption of Outcomes, Vanderhook said. He added that political advertising has not historically been a major category for Viant, but the company sees an opportunity to apply its data capabilities to political agencies and campaigns.

About Viant Technology (NASDAQ:DSP)Viant Technology Inc Nasdaq: DSP is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected].

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Viant Technology Inc. (DSP) Q2 2026 Earnings Call Transcript

Viant Technology NASDAQ: DSP reported record second-quarter results, with revenue and adjusted EBITDA exceeding the company’s guidance as demand for connected television, proprietary data capabilities and AI-driven advertising tools increased.

Revenue rose 34% year over year to $104.3 million, while contribution ex-TAC, a non-GAAP measure of revenue less traffic acquisition costs, increased 24% to $60.2 million. Adjusted EBITDA climbed 26% to $14.2 million, above the high end of Viant’s outlook.

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“We delivered strong second quarter performance, achieving new company second quarter records across all key metrics,” Co-founder and CEO Tim Vanderhook said. He said growth was broad-based across most customer verticals and was supported by CTV demand, greater use of Viant’s intelligence products and adoption of ViantAI.

CTV spending and Direct Access adoption increased Customer CTV spending increased nearly 50% in the quarter and accounted for more than half of total platform spend. Video, including CTV, represented more than 65% of platform spend, while emerging digital channels including CTV, streaming audio and digital out-of-home collectively made up more than 60% of advertiser spending, up from 54% for all of 2025.

CFO Larry Madden said healthcare, public services and travel led performance across customer verticals. Viant’s five largest verticals, representing about 60% of platform spending, grew nearly 30% year over year.

The company also cited accelerating adoption of its Direct Access offering, which enables advertisers to transact directly with premium publishers. More than 80% of CTV spending on Viant’s platform was transacted through Direct Access during the quarter, up from slightly more than 50% in the first quarter.

Vanderhook said the offering can reduce CPMs by 35%, while improving transparency and targeting capabilities. In July, Viant expanded Direct Access to streaming services powered by Publica. The company expects more than 90% of CTV platform spending to flow through Direct Access in the near future as publishers are added.

Responding to an analyst question, Madden attributed the increase in Direct Access usage to ongoing customer education around cost savings, the quality of participating content owners and OEMs, and the company’s go-to-market approach with new customers.

TVision integration and proprietary intelligence Viant said its integration of TVision, acquired May 1, is proceeding ahead of schedule. TVision provides attention data, including in-room presence, co-viewership and eyes-on-screen engagement, across linear TV, connected TV, YouTube and Prime Video.

Viant is working to use TVision’s attention insights as a pre-bid signal, allowing advertisers to assess the estimated attentive value of impressions in real time. The company said 42 pilot campaigns targeted TVision high-attention inventory segments, with more than 80% producing higher conversion rates than benchmarks and an average conversion lift of 1.4 times.

The company reported specific pilot results including a 14-times lift for a home-improvement brand, a 3.7-times lift for an online university and a 3.1-times lift for a state tourism office. Viant said it is accelerating the commercial rollout of the technology while technical integration continues through the year.

Viant also highlighted Household ID, its patented identity solution, and IRIS Content ID, which enables show-level and scene-level contextual targeting. Household ID is embedded in 80% of programmatic bid requests and 96% of CTV requests, according to the company. IRIS Content ID is now present in nearly 50% of the bid stream, and Viant plans integrations with Disney+, HBO Max, Peacock, Roku, DirecTV, Sling TV, Spectrum and Philo during the third and fourth quarters. Those launches are expected to increase penetration to about 70% of biddable inventory by year-end.

ViantAI gains early adoption Viant said its Outcomes product, a fully autonomous advertising product launched earlier this year, accounted for 5% of total ad spend year to date. Outcomes is designed to automate campaign planning, execution and optimization based on an advertiser’s budget, campaign dates and goals.

Management described the product as an effort to capture performance-oriented advertising budgets that are often directed to search and social platforms. Chris Vanderhook, Viant’s co-founder and chief operating officer, said the company’s immediate priority is to increase adoption among existing clients before pursuing performance advertisers outside its current customer base.

The company said it sees a substantial opportunity from the ongoing movement of advertising budgets from linear TV to connected TV. Chris Vanderhook said industrywide CTV spending stands at approximately $37 billion, compared with $51 billion remaining in linear TV spending.

Viant also said it is engaging with larger enterprise advertisers through its sales force and request-for-proposal pipeline. Management said the company’s largest pipeline of prospective business is supported by both new customer opportunities and expanding budgets from existing customers. Tim Vanderhook said some pipeline activity could contribute in the fourth quarter, but that the larger impact is expected in 2027 because much of the business follows annual cycles.

Profitability, cash flow and outlook Non-GAAP operating expenses increased 24% year over year to $46 million, partly reflecting the TVision acquisition. Madden said TVision created an approximately 150-basis-point drag on adjusted EBITDA margin in the second quarter and is expected to create about a 200-basis-point drag in the third-quarter outlook.

Despite those expenses, Viant reported non-GAAP net income of $9.9 million, up from $8 million a year earlier. Non-GAAP basic earnings per Class A share rose to $0.15 from $0.10.

Cash flow from operating activities rose 36% to $28.5 million, while free cash flow increased 39% to $22.4 million. Viant ended the quarter with $193.1 million in cash and cash equivalents, no debt and access to a $75 million undrawn credit facility.

The company repurchased $1 million of shares year to date under its existing authorization and has returned $60.6 million to shareholders since beginning its repurchase program in May 2024. As of Aug. 7, $39.4 million remained available under the authorization.

Third-quarter revenue guidance: $107.5 million to $110.5 million. Third-quarter contribution ex-TAC guidance: $65 million to $67 million. Third-quarter adjusted EBITDA guidance: $18.5 million to $19.5 million. Expected adjusted EBITDA margin as a percentage of contribution ex-TAC: 29%. At the midpoint of its outlook, Viant expects third-quarter revenue to rise 27% year over year, contribution ex-TAC to grow 25%, and adjusted EBITDA to increase 19%. Management said it expects contribution ex-TAC growth to continue accelerating sequentially through year-end, aided by recently onboarded customers, existing-client expansion, CTV demand, TVision and political advertising.

Viant also appointed Craig Abrahams to its board of directors. Abrahams previously co-founded Caesars Interactive Entertainment and led Playtika as president and CFO.

About Viant Technology (NASDAQ:DSP)Viant Technology Inc Nasdaq: DSP is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.

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IRVINE, Calif.--(BUSINESS WIRE)---- $DSP #AdTech--Viant Technology today announced that it has been selected as winner of the “CTV Innovation Award” by MarTech Breakthrough.

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IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP) today announced it will release its second quarter 2026 financial results after U.S. markets close on Monday, August 10, 2026. Viant will host a conference call and webcast that day at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss business and financial performance.

Second Quarter 2026 Results and Conference Call

Approximately one hour after completion of the live call, an archived version of the webcast will be available on the Company’s investor relations website at https://investors.viantinc.com.

ABOUT VIANT

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

More News From Viant Technology Inc.

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Austin, June 17, 2026 (GLOBE NEWSWIRE) -- The Demand Side Platform (DSP) Market was valued at USD 38.72 Billion in 2025 and is expected to reach USD 265.64 Billion by 2035, growing at a CAGR of 21.45%.

The demand side platform market is rapidly expanding, as DSPs have become the technological heart of modern programmatic advertising, enabling advertisers, agencies and brand marketers to access digital advertising inventory across numerous ad exchanges, SSPs and publisher networks through a single platform. The DSP technology has enabled optimising the audience targeting accuracy, bidding price efficiency and cross channel coordination across display, video, mobile, connected TV and digital audio simultaneously in ways no manual approach can replicate.

Download PDF Sample of Demand Side Platform (DSP) Market @ https://www.snsinsider.com/sample-request/10341 

AI-Powered Optimization and Connected Television Inventory Growth to Augment Market Expansion Globally

The continued integration of AI and machine learning to deliver tangible performance benefits by accurately processing real-time audience signals, analysing historical performance, and optimising competitive bids will continue to drive DSP adoption as the ROI uplift over manual media buying makes a compelling case for procurement. Moreover, new commercial growth dimensions that support the DSP market’s exceptional 21.45% CAGR through 2035 are emerging from retail media programmatic infrastructure that facilitates closed-loop purchase attribution, CTV measurement standardisation that enables cross-media currency development, and first-party data activation via DSP-CDP integrations.

Segmentation Analysis:

By Type, Real-Time Bidding Platforms Dominated the Market; Programmatic Premium Buying Segment to Grow with the Fastest CAGR Globally

In 2025, Real-Time Bidding Platforms constituted the largest segment, contributing 68.41% of revenue, driven by RTB’s impression level targeting accuracy, dynamic pricing efficiency, and cross-exchange inventory access. The fastest-growing type is Programmatic Premium Buying Platforms, which is being driven by the increasing adoption of private marketplace deals and programmatic guaranteed arrangements among premium publishers.

By Deployment, Cloud-Based DSP Dominated the Market and is Also the Fastest Growing

Cloud-Based DSP accounted for 82.41% of revenue in 2025 due to its elastic processing power allows billions of bid auctions to be managed in real time every day, without advertisers needing to provision the same amount of server infrastructure in-house globally. On premise DSP still has significant attraction for large enterprises and global media holding companies where data governance requirements and proprietary audience data protection policies are architecturally unacceptable for centralised cloud processing even with economic advantages.

By Application, Display Advertising Dominated the Market; Connected TV Segment to Witness Fastest CAGR Growth Globally

Display Advertising represented 30.15% of application revenue in 2025 as the most mature and deeply embedded DSP application environment with the broadest publisher inventory, most established audience targeting infrastructure and longest optimisation learning track record. Connected TV Advertising is the fastest growing application at 23.01% CAGR. Growth is driven by rapid growth of advertising tiers of streaming services, programmatic opening of broadcast network streaming inventory, and measurement superiority of addressable CTV over linear television GRP metrics that cannot deliver the impression-level audience verification and attribution that DSP-powered CTV campaigns provide.

By End User, Brand Advertisers Dominated the Market; Retail & E-Commerce Segment to Witness Fastest CAGR Growth Globally

Brand Advertisers represented 26.15% of end-user revenue in 2025, demonstrating continued investment in programmatic technology as the primary driver of precisely targeted awareness and conversion campaigns across global and national consumer audiences. Retail & E-commerce Platforms is the fastest growing end user at 22.68% CAGR as major e-commerce platforms, such as Amazon, Walmart, Target, and Kroger are commercialising first-party shopper data using DSP-enabled programmatic products.

If You Need Any Customization on Demand Side Platform (DSP) Market Report, Inquire Now @ https://www.snsinsider.com/enquiry/10341 

Regional Insights:

North America dominated the global DSP market in 2025 with a share of about 38.15% of the global revenues. The US accounted for about 86.54% of the regional revenue as the hub for global programmatic technology innovation. The U.S. digital advertising market is almost 100% programmatic, which gives the transaction volume for DSPs to reinvest in technology development to improve data network effects. Canada is a technologically advanced market with programmatic adoption practices similar to the U.S.

The U.S. Demand Side Platform (DSP) market is estimated at USD 12.78 Billion in 2025 and expected to reach USD 85.98 Billion by 2035 at a CAGR of around 21.21%. The growth is driven by more than USD 270 Billion of digital ad spend in 2024, a mature programmatic ecosystem, and leading platforms including The Trade Desk, Google Display & Video 360, Amazon DSP, Adobe Advertising Cloud, and Microsoft Advertising, with ongoing AI-driven optimisation across DSP workflows. The Europe Demand Side Platform (DSP) Market is estimated to be USD 9.73 Billion in 2025 and is projected to reach USD 66.75 Billion by 2035, growing at a CAGR of 21.45%. Europe accounted for approximately 25.14% of the global demand side platform market revenue in 2025. In 2025, Europe’s DSP market represented around 25.14% of the total worldwide DSP revenues, impacted by particular legislative challenges related to GDPR, the Digital Services Act and national data protection authorities’ enforcement.

Asia Pacific is the fastest developing area with CAGR of over 22.32% between 2022-2035. China, the world’s largest mobile internet market with its sophisticated programmatic infrastructure, should represent for about 38% of regional sales. India is the biggest DSP consumption market in the region with a fast-growing digital advertising business and mature programmatic infrastructure. The South-east Asian markets look promise with the adoption of mobile-first internet and increasing programmatic maturity.

Key Players:

Google (Display & Video 360)The Trade DeskAmazon DSPAdobe Advertising CloudMicrosoft AdvertisingYahoo DSPCriteoXandr (Microsoft Advertising Platform)MediaMathAmobee (Nielsen)StackAdaptBasis Technologies (Centro)QuantcastRTB HouseAdformInMobi AdvertisingVerizon Media DSPSmartyAdsViant Technology Inc.Centro DSP (Basis Global Technologies) Recent Developments:

2025: The Trade Desk launched its Kokai AI platform update incorporating LLM-powered audience curation and predictive bidding, enabling DSP buyers to specify campaign objectives in natural language while AI automatically configures targeting, bid strategies, and budget allocation across inventory channels.

2025: Amazon DSP expanded sponsored display and video advertising through new programmatic access to streaming TV inventory across Prime Video, enabling advertisers to programmatically purchase premium CTV inventory with Amazon's first-party shopper data targeting applied to household-level audience segments.

Buy Full Research Report on Demand Side Platform (DSP) Market 2026-2035 @ https://www.snsinsider.com/checkout/10341 

Exclusive Sections of the Report (The USPs):

DSP Deployment & Programmatic Performance Metrics – helps you understand adoption trends across RTB, programmatic premium buying, and direct deal platforms along with improvements in audience targeting accuracy, bid win rate, and campaign return on ad spend.Connected TV & Video Inventory Metrics – helps you evaluate CTV advertising programmatic adoption, streaming service ad tier inventory growth, addressable household targeting capability, and linear television budget migration trends across major advertising markets.Retail Media & First-Party Data Metrics – helps you analyze retail media network programmatic infrastructure investment, closed-loop purchase attribution capability development, shopper data monetization trends, and FMCG brand programmatic retail media adoption.Privacy-First Targeting & Cookieless Transition Metrics – helps you uncover growth in contextual advertising adoption, clean room data collaboration investment, first-party CDP-DSP integration, and identity resolution technology development across privacy-regulated advertising markets.AI Bid Optimization & Creative Automation Metrics – helps you identify growth opportunities in LLM-powered campaign management, AI creative variant testing adoption, predictive audience modelling investment, and natural language campaign configuration capability deployment.Competitive Landscape & DSP Expansion Metrics – helps you gauge the competitive strength of key market players based on AI platform capability, CTV inventory partnership scale, retail media data access, and privacy-compliant targeting technology development globally. Read Other Related Reports:

Digital Advertising Market Size Report by 2032

Programmatic Advertising Market Size Report by 2035

Digital Transformation Market Size Report by 2032

Data Marketplace Platform Market Size Report by 2033

Customer Data Platform Market Size Report by 2035

About Us:

SNS Insider is one of the leading market research and consulting agencies that dominates the market research industry globally. Our company's aim is to give clients the knowledge they require in order to function in changing circumstances. In order to give you current, accurate market data, consumer insights, and opinions so that you can make decisions with confidence, we employ a variety of techniques, including surveys, video talks, and focus groups around the world.

IRVINE, Calif.--(BUSINESS WIRE)---- $DSP #AdTech--Viant Technology today announced it has entered into a definitive agreement to acquire TVision Insights.

Viant Technology (NASDAQ:DSP) executives outlined plans to acquire television measurement provider TVision, positioning the deal as a way to move advertiser decision-making beyond traditional impression-based buying and toward “attention-based” optimization across linear TV and connected TV (CTV).

During a conference call, Viant Co-founder and CEO Tim Vanderhook said TVision’s measurement approach is designed to quantify “the true value of linear TV and connected TV ad inventory” using viewer attention signals from a “demographically balanced, nationally representative panel of U.S. households.” Viant said the acquisition will allow it to embed these signals into its buying platform and create a new valuation metric, which Vanderhook called an “attention-adjusted CPM.”

How Viant describes the shift from impressions to attention Vanderhook criticized CPM-driven budgeting frameworks as an incomplete proxy for performance because they reflect ad delivery rather than whether viewers were present or engaged. He said TVision measures attention using three signals: in-room presence, co-viewership, and “eyes-on-screen” attention. “When nobody is in the room, an ad delivers no value,” Vanderhook said.

As an example, Vanderhook compared app-level data between YouTube and HBO Max, arguing that a lower CPM does not necessarily equate to better value once attention is accounted for. He said TVision’s multipliers—based on the three attention signals—could invert apparent value, claiming that in the cited dataset advertisers were “spending 21% less per attentive view on HBO Max versus YouTube.”

Technology integration and the role of IRIS_ID Viant said TVision’s data is expected to be integrated into its AI-powered buying platform to enable real-time planning, bidding, and optimization based on attention. Vanderhook described TVision’s panel as combining automatic content recognition (ACR)—to determine what is playing on the screen—with computer vision technology via cameras mounted on household TVs to measure in-room presence, co-viewership, and whether viewers’ eyes are directed at the screen.

Vanderhook said Viant is uniquely positioned to apply those signals broadly because it can link TVision’s insights to its proprietary content identifier, IRIS_ID, and “inject TVision’s high-fidelity viewer engagement signals directly into the programmatic bid stream.” He said the combination would allow attention values to be applied with “surgical granularity,” down to individual shows, ad breaks, ad pods, and even individual ad slots, while also accounting for demographic factors such as age, gender, income, and location.

Co-founder and COO Chris Vanderhook framed TVision as a new pillar within Viant’s “intelligence layer,” alongside Household ID and IRIS_ID. He said those signals, combined with Viant’s identity graph, supply scoring models, and historical campaign performance data, are intended to support Viant’s autonomous buying product, Outcome, which is built on its “AI Lattice Brain decisioning architecture.”

Customer base, demand signals, and go-to-market plans Chris Vanderhook said TVision is used by major advertisers and content owners today. On the advertiser side, he cited Procter & Gamble, AT&T, American Express, and TikTok as examples of companies leveraging TVision insights for broad budget allocation and creative assessment. On the content owner side, he cited Netflix, Disney, Amazon, NBCU, Paramount, and Fox as users of TVision data to inform audience engagement and content strategy.

Asked about customer overlap, Chris Vanderhook said there is “hardly any customer overlap whatsoever,” describing TVision’s panel business as “very unique.” He added that Viant is “really excited” to bring intelligence that is “typically outside of a platform” directly into the buying workflow.

On advertiser demand, Tim Vanderhook said interest in attention measurement is high, calling it “off the charts,” and argued that while attention has been widely discussed, the market has lacked a way to operationalize it in buying systems. He said advertisers are looking for “unified measurement” across linear TV, the open web, and walled gardens.

Exclusivity and integration timing In response to a question from Canaccord Genuity’s Maria Ripps about whether TVision data would remain available to other measurement providers, Tim Vanderhook said Viant plans to make the TVision data exclusive to Viant over time. He noted there are existing contractual obligations that must be honored in the near term, but said that as those contracts expire, the data will be folded back into Viant.

On integration timing, Tim Vanderhook said Viant has already integrated TVision data as “pre-bid segments” in the DSP “starting today.” He added that Viant expects to complete a tighter integration that feeds “second-by-second measurement” back into the DSP “in the next four months to six months,” which he said is intended to create a real-time feedback loop.

Transaction terms and financial considerations Chief Financial Officer Larry Madden said TVision generated approximately $10 million in annual revenue in 2025 on a preliminary, unaudited standalone basis, emphasizing that the figures are subject to customary post-closing verification. Madden said Viant expects a “modest negative impact” to consolidated adjusted EBITDA in 2026 as the company invests to scale and integrate TVision, but expects the deal to strengthen targeting and measurement, drive increased ad spend, improve take rates, and support adjusted EBITDA margin expansion over time.

Madden said the purchase consideration is $40 million, subject to customary adjustments and holdbacks, consisting of $22.5 million in cash and $17.5 million in Class A common stock. Viant expects the transaction to close in calendar second quarter 2026.

Viant also reaffirmed its first-quarter 2026 guidance, calling for:

Revenue growth of 20% at the midpoint Contribution ex-TAC growth of 17% at the midpoint Adjusted EBITDA growth of 67% at the midpoint Looking further out, Madden said Viant continues to target “consistent 20% or more annual top-line growth” and adjusted EBITDA margin expansion, with an opportunity to reach adjusted EBITDA margins of “40% or higher over time.”

About Viant Technology (NASDAQ:DSP) Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.

See Also Five stocks we like better than Viant Technology

IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (Nasdaq: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that members of its management team are scheduled to participate in upcoming investor conferences. Event details are as follows: Needham Technology, Media, & Consumer Conference May 13th (Fireside chat at 3:45 pm - 4:25 pm ET) New York City Craig-Hallum Institutional Investor Conference May 28th Minneapolis, MN William Blair Growth Stock Conference J.

May 06, 2026 09:27 ET  | Source: Flow Capital Corp.

TORONTO, Ontario, May 06, 2026 (GLOBE NEWSWIRE) -- Flow Capital Corp. (TSXV: FW) (“Flow Capital” or the “Company”), a leading provider of flexible capital and alternative debt solutions, is pleased to announce the early repayment of its investment in TVision Insights Inc. (“TVision”), following TVision’s acquisition by Viant Technology Inc. (NASDAQ: DSP). In addition to the interest earned on the loan, the early repayment provides Flow Capital with an accelerated realization of its investment and is expected to increase Flow’s book value by approximately $1 million.

Flow’s multi-tranche, minimally dilutive investment was TVision’s last major financing prior to the acquisition. “Flow’s investment approach is grounded in supporting the success of the companies we back, “ said Alex Baluta, CEO of Flow Capital. Outcomes such as TVision’s acquisition strengthen our track record of attractive risk-adjusted returns and provide capital for redeployment into the next generation of companies. Flow extends its congratulations to both TVision and Viant, and wishes them continued success in the years ahead.”

Businesses seeking flexible, minimally dilutive capital to scale their operations are encouraged to apply for funding at www.flowcap.com/apply.

About Flow Capital 

Flow Capital is a diversified alternative asset investor and advisor, specializing in providing minimally dilutive capital to emerging businesses. For more information on Flow Capital, please visit www.flowcap.com.

For further information, please contact:

Flow Capital Corp.Alex Baluta, CEO

[email protected] Colborne Street, Suite 303
Toronto, Ontario M5E 1P8

Forward-Looking Information and Statements

Certain statements herein may be “forward-looking” statements that involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Flow or the industry to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Forward-looking statements involve significant risks and uncertainties, should not be read as guarantees of future performance or results, and will not necessarily be accurate indications of whether such results will be achieved. A number of factors could cause actual results to vary significantly from the results discussed in the forward-looking statements. These forward-looking statements reflect current assumptions and expectations regarding future events and operating performance and are made as of the date hereof and Flow assumes no obligation, except as required by law, to update any forward-looking statements to reflect new events or circumstances.

Viant Technology Inc. (NASDAQ:DSP) will release earnings for its first quarter after the closing bell on Monday, May 11.

Analysts expect the Irvine, California-based company to report quarterly earnings of 7 cents per share, up from 3 cents per share in the year-ago period. The consensus estimate for Viant Technology's quarterly revenue is $84.81 million (it reported $70.64 million last year), according to Benzinga Pro.

On May 5, Viant Technology announced the successful completion of the acquisition of TVision Insights.

Shares of Viant Technology rose 2.4% to close at $12.04 on Friday.

Benzinga readers can access the latest analyst ratings on the Analyst Stock Ratings page. Readers can sort by stock ticker, company name, analyst firm, rating change or other variables.

Let's have a look at how Benzinga's most-accurate analysts have rated the company in the recent period.

Considering buying DSP stock? Here’s what analysts think:

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Viant Technology (DSP - Free Report) came out with quarterly earnings of $0.07 per share, missing the Zacks Consensus Estimate of $0.08 per share. This compares to earnings of $0.03 per share a year ago. These figures are adjusted for non-recurring items.

This quarterly report represents an earnings surprise of -12.50%. A quarter ago, it was expected that this advertising software company would post earnings of $0.23 per share when it actually produced earnings of $0.22, delivering a surprise of -4.35%.

Over the last four quarters, the company has not been able to surpass consensus EPS estimates.

Viant, which belongs to the Zacks Technology Services industry, posted revenues of $88.54 million for the quarter ended March 2026, surpassing the Zacks Consensus Estimate by 4.53%. This compares to year-ago revenues of $70.64 million. The company has topped consensus revenue estimates four times over the last four quarters.

The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call.

Viant shares have not added anything since the beginning of the year versus the S&P 500's gain of 8.1%.

What's Next for Viant?While Viant has underperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock?

There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately.

Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions.

Ahead of this earnings release, the estimate revisions trend for Viant was mixed. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #3 (Hold) for the stock. So, the shares are expected to perform in line with the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.

It will be interesting to see how estimates for the coming quarters and the current fiscal year change in the days ahead. The current consensus EPS estimate is $0.13 on $94.05 million in revenues for the coming quarter and $0.74 on $413.85 million in revenues for the current fiscal year.

Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Technology Services is currently in the bottom 23% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.

Another stock from the same industry, Skillsoft Corp. (SKIL - Free Report) , has yet to report results for the quarter ended April 2026.

This company is expected to post quarterly earnings of $0.05 per share in its upcoming report, which represents a year-over-year change of -83.3%. The consensus EPS estimate for the quarter has remained unchanged over the last 30 days.

Skillsoft Corp.'s revenues are expected to be $121.08 million, down 2.5% from the year-ago quarter.

Viant Technology Inc. (DSP) Q1 2026 Earnings Call Transcript

Viant Technology Inc. (NASDAQ: DSP) a leader in CTV and AI-powered programmatic advertising, today announced a new partnership with Ad Fontes Media, the news ratings data and technology company, becoming the first and only DSP to enable news reliability-based targeting within news inventory on Connected TV via the industry’s leading content ID, the IRIS_ID. For advertisers navigating an increasingly complex news environment, it represents a fundamentally new path into the category, one that pairs premium inventory access with the content-level intelligence needed to activate on it with confidence and precision. Ad Fontes Media has built its reputation helping major brands navigate news content with confidence, and now with the IRIS_ID and Viant, they can expand their offerings to include CTV.

"We use Ad Fontes Media to ensure our advertising reaches all audiences across the political spectrum because we make cars for everyone," said Shenan Reed, Global Chief Media Officer at General Motors. "Ad Fontes Media also helps ensure that those ads show up in reliable publications."

News audiences are among the most attentive and engaged in advertising, yet the category remains one of the most avoided. Brands pulling back are leaving measurable performance on the table: ads in news environments receive 20% more attention and drive 77% higher brand recall, according to a recent study from Teads and Lumen Research. With 2026 on track to be the most expensive midterm cycle in U.S. history, the news environment has never been more crowded, more contested, or more consequential for brands trying to navigate it. Until now, the tools to navigate it with confidence and precision simply haven't existed.

This partnership closes that gap. By integrating Ad Fontes Media's Reliability and Bias framework directly into the Viant advertising platform, advertisers can now identify and activate against trusted news programming at the content level, connecting that investment directly to real household-level outcomes. Brands leveraging Ad Fontes' high-quality inventory, which excludes low-quality news through AI-powered segments, typically achieve approximately 60% lower Cost Per Acquisition and 50%+ higher conversion rates within contextually aligned environments.

"Advertisers don't need to avoid news, but they do need better tools to navigate it," said Vanessa Otero, Founder and CEO of Ad Fontes Media. "This partnership with Viant gives advertisers a consistent, data-driven way to evaluate content quality. And because our analysis can extend beyond the domain or app level to content as it goes live, advertisers gain a more granular way to target trusted news environments."

The partnership directly addresses a persistent problem in programmatic advertising. Brands have long been forced to navigate a market cluttered with made-for-advertising sites, downstream resold inventory, and low-quality content mislabeled as news, leading many to pull back from the category entirely and leaving high-quality, trusted news environments underutilized and underpriced.

"Through Viant's partnership with Ad Fontes, advertisers can reach the most relevant audiences while ensuring their ads appear in trusted, high-quality news environments. This puts premium supply back to work at scale. For brands that have been sitting on the sidelines of news, the calculus has changed," said Richie Hyden, SVP of Publisher Solutions at Viant.

The integration is now available within the Viant ad platform, with activation spanning live news programming across leading CTV publishers.

ABOUT VIANT

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn’t just assist the campaign, it delivers real results. Learn more at viantinc.com.

About Ad Fontes Media

Ad Fontes Media is a news ratings data and technology company that rates media sources in terms of political bias and reliability through a blend of human analysts and AI. The company was founded by Vanessa Otero with the mission of rating all the news to positively impact the media ecosystem. Ad Fontes Media’s Data Platform and APIs allow Ad Fontes Media’s brand, media, and media technology partners to leverage its comprehensive news source ratings so they can engage with them in real time in media planning and activation.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260520884521/en/

, /PRNewswire/ -- SuperX AI Technology Limited (NASDAQ: SUPX, "SuperX" or the "Company"), an emerging full-stack AI Data Center (AIDC) infrastructure solutions provider, will introduce its 1.6T optical module solution at Interop Tokyo 2026, taking place from June 10 to June 12, 2026, and showcase a comprehensive portfolio of solutions spanning AI compute, modular AI factory, and digital power infrastructure, designed to support the next wave of AI data center deployment in Japan and global markets.

"Japan is a strategically important market for SuperX, and we are committed to supporting its rapidly growing demand for AI infrastructure," said Aiko Furukawa, CEO of SuperX Industries Co. Limited, SuperX's wholly owned subsidiary in Japan. "With our established presence in Japan, including our Global Supply Center in Tsu City, Mie Prefecture, we are well positioned to provide localized delivery, faster response, and long-term operational support. We look forward to deepening our collaboration with customers and partners in Japan and accelerating the deployment of next-generation AI data centers."

High-performance Optical Modules for AI-Scale Connectivity

During the event, SuperX will introduce the 1.6T optical module solution, designed to support the high-bandwidth connectivity needs of large-scale AI training and inference environments. This follows the establishment of SuperX Optical Communications, the joint venture focused on end-to-end optical solutions for next-generation AI data centers. Built on a full Digital Signal Processor (DSP) architecture with silicon photonics integration, the solution delivers high-performance, reliable connectivity and flexible deployment across Ethernet and InfiniBand AI infrastructures.

AI Compute Platforms Built for Diverse AI Workloads

SuperX will showcase a portfolio of AI compute platforms designed to address different deployment scenarios, from large-scale training to flexible inference and high-performance computing.

The solutions include the high-performance SuperX XN8161-B300 AI servers powered by the NVIDIA HGX B300 platform, built for intensive training and high-performance computing workloads; the flexible, high-density compute platform powered by NVIDIA RTX PRO 6000 Blackwell GPUs, optimized for diverse AI deployments; and the rack-scale SuperX GB300 NVL72 System powered by the NVIDIA GB300 Grace Blackwell Ultra Superchip, designed to support large-scale model development. Together, these platforms provide a scalable compute foundation for customers' evolving AI infrastructure needs.

Workload-Driven Modular AI Factory for Faster, Scalable Deployment

SuperX's modular AI factory solution is designed around IT workload requirements, helping customers move beyond traditional site-first infrastructure planning toward a more scalable, performance-oriented AIDC deployment model. Through a pre-validated, full-stack architecture that integrates compute, power, cooling and networking, SuperX helps simplify the buildout of AI factories.

Built upon an agile baseline engineering platform, SuperX easily updates and calibrates our designs to match customers' specific GPU servers and unique application workloads. Leveraging this technical flexibility, our pre-validated reference designs provide turnkey compatibility with the cutting-edge NVIDIA Blackwell Ultra GB300 NVL72 platform.

Combining standardized design, prefabricated modules, and engineering validation, the solution helps reduce project complexity, shorten time-to-market to 6–9 months, and support a continuous, scalable expansion from a 2.5MW initial pod to 20MW clusters and to massive 80MW computing campuses.

800V DC Power Architecture for High-Density AI Infrastructure

SuperX's Medium Voltage Rectifier(MVR) 800V DC power architecture is designed for high-density AI data centers, enabling more efficient power distribution, lower conversion complexity and improved energy utilization. With a modular, highly integrated design, it simplifies large-scale deployment, supports stable operation, reduces power loss, and offers flexible configuration options to meet diverse site, workload, and expansion needs.

Strengthening Local Presence in Japan

In addition to its full-stack AIDC solutions, SuperX continues to strengthen its presence in Japan through localized delivery and operations. The company's Global Supply Center in Tsu City, Mie Prefecture plays a key role in supporting both regional and global customers, enabling efficient logistics, faster deployment, and reliable service support, with an annual production capacity of up to 20,000 AI servers.

Backed by a global engineering team and a localized spare parts network, SuperX is committed to delivering responsive, end-to-end support to customers across Japan.

Visit SuperX at Booth No: 7N26 at Interop Tokyo 2026 to explore how its full-stack AIDC solutions are enabling scalable, efficient, and future-ready AI infrastructure.

About SuperX AI Technology Limited (NASDAQ: SUPX)

SuperX AI Technology Limited is an AI infrastructure solutions provider, offering a comprehensive portfolio of proprietary hardware, advanced software, and end-to-end services for AI data centers. The Company's services include advanced solution design and planning, cost-effective infrastructure product integration, and end-to-end operations and maintenance. Its core products include high-performance AI servers, 800 Volts Direct Current (800VDC) solutions, high-density liquid cooling solutions, as well as AI cloud and AI agents. Headquartered in Singapore, the Company serves institutional clients globally, including enterprises, research institutions, and cloud and edge computing deployments. For more information, please visit www.superx.sg

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SOURCE SuperX AI Technology Limited

Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced the launch of its enhanced Publisher Solutions, a centralized tool set that provides seamless access to critical insights and monetization intelligence across the Viant advertising platform. These solutions are designed to enable advertisers to access higher-quality and better-addressable inventory at scale, while providing publishers greater transparency into supply quality and enhancing their ability to monetize their inventory. Unlike many competitive solutions that introduce additional fees, Viant Publisher Solutions are available at no cost to publisher partners.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260611878880/en/

Viant Publisher Solutions are designed to enable advertisers to access higher-quality and better-addressable inventory at scale, while providing publishers greater transparency into supply quality and enhancing their ability to monetize their inventory.

Viant Publisher Solutionsfeatures all-new SupplyIQ, a detailed, publisher-specific dashboard which includes key performance data around Direct Access, Household ID (HHID), and IRIS_ID to form a unified framework focused on improving signal fidelity, supply path efficiency, audience addressability and content intelligence. These inputs directly influence how the Viant ad platform values inventory, allocates spend, and optimizes campaign performance.

“Today’s programmatic ecosystem requires deeper alignment between premium supply and brand advertisers,” said Tim Vanderhook, CEO, Viant Technology. “With Viant Publisher Solutions, we are creating a more transparent and efficient marketplace, giving publishers control and insight into their inventory while enabling advertisers to access premium, signal-rich supply that drives real, measurable outcomes.”

Viant operationalizes these capabilities, giving publishers a single place to manage and maximize their integration with Viant’s ad platform. By strengthening key inputs such as identity, content, supply path, and signal coverage, publishers can directly impact how effectively the DSP bids— creating a clear and measurable link between adoption and monetization outcomes. Viant Publisher Solutions have already been broadly adopted across the programmatic ecosystem, representing some of the most-watched streaming content in the world, with continued expansion throughout 2026.

“As a publisher, creating more direct relationships with DSPs is increasingly important to maximize both transparency and monetization,” said Vijay Rao, Senior Vice President of Partnerships at Tubi. “Viant’s Direct Access framework gives us a way to collaborate more closely, improve signal quality, and unlock incremental revenue opportunities without additional platform fees.”

There are four core features of Viant Publisher Solutions:

SupplyIQ: Viant's SupplyIQ reporting solution ensures that Viant only bids on inventory that meets the signal quality thresholds required to drive advertiser outcomes. By continuously evaluating signal coverage, SupplyIQ gives Viant's bidder a clear, accurate view of supply and deprioritizes inventory that cannot be evaluated with confidence. Publishers who want to maximize their eligibility for Viant demand can use SupplyIQ's reporting layer to understand exactly how their inventory appears to the DSP and where improvements will directly impact monetization.Direct Access: Viant's Supply Path Optimization (SPO) framework connects advertisers to premium CTV and digital inventory through the most direct and cost-efficient paths available. By eliminating unnecessary intermediary hops, Direct Access reduces auction noise and ensures a greater share of every advertiser dollar goes toward working media, not fees. Unlike competing SPO programs that charge publishers a percentage of advertiser spend, Viant charges publishers nothing. Currently, 85% of CTV spend on the Viant platform is transacted through Direct Access.Household ID: Viant’s publisher Household ID (HHID) integration enables publishers to sync their first-party data into Viant’s deterministic identity framework, increasing addressability and measurement capabilities. Advertisers benefit from more accurate audience targeting, cross-device frequency management, and improved attribution.IRIS_ID: Viant’s content identification and targeting solution allows publishers to map their video content to standardized IRIS Content IDs, unlocking new monetization strategies based on content-level signals. Advertisers can now target and measure campaigns at the content level, improving contextual alignment and engagement.Built for Transparency, Efficiency, and Performance

Viant is addressing the fundamental inefficiencies in programmatic advertising by helping to ensure advertisers access more addressable, signal-rich inventory - improving campaign performance while maximizing the share of every dollar that goes toward working media. Publishers are motivated by a direct link between signal quality and monetization: the better their inventory is represented within the Viant ad platform, the more effectively Viant bids on it. This incentive structure continuously raises the quality and transparency of supply across the open internet, ultimately driving stronger performance for buyers and sellers alike.

"In CTV, transparency and innovation are not just nice to have; they are the foundation of effective advertising. Viant delivers on both, and their Household ID and identity framework gives Molson Coors the future-proofed foundation to power our marketing effectiveness and digital transformation ambitions in 2026 and beyond," said Brad Feinberg, Vice President, Media & Marketing Operations, Molson Coors Beverage Company.

Viant Publisher Solutions are available to Viant’s partners now at no cost. For more information, visit viantinc.com/solutions/publisher.

About Viant

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

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