Trump Media hájí Truth API jako běžnou technologii sociálních sítí a chce jej licencovat i platformám pro drobné investory. Firma už má více než deset smluv o odběru a přidala jednoho z největších distributorů finančních dat.
Interim CEO Kevin McGurn at Trump Media & Technology Group (NASDAQ:DJT) used a television appearance on CNBC to defend the company’s newest revenue product, the Truth API, describing the underlying technology as standard practice across large social platforms. Speaking on CNBC on August 24, 2026, roughly four months into the role, McGurn framed the paid data feed as a response to institutional demand and a scalable licensing opportunity for the company.
The product, which launched on August 1, 2026, offers institutional customers low-latency access to public Truth Social posts. Trump Media disclosed more than ten customer agreements at the time of its Q2 report, and McGurn told CNBC the company had signed one of the largest financial data and information distributors at the end of last week.
McGurn’s Three-Part Defense of the Truth API McGurn’s argument rested on three points:
First, he characterized the demand as organic: “This was demand that came to us from the market. So we wanted to make sure that we satisfy that demand in the most brightly lit way for us.”
Second, he described the underlying technology as commonplace across social media: “The technology is a tried and true technology that’s been in the social media system for quite some time, more than a decade. So all of your big platforms run APIs into high frequency trading platforms, news and information services, prediction markets, you name it.”
Third, he framed the 50 millisecond speed advantage as a byproduct of internet delivery paths: “His information goes out all over the internet. It starts on Truth Social. It goes to Twitter, it goes to Reddit, and it goes to Instagram and TikTok. We give a 50 millisecond advantage in that post, but that is the internet delivery, right?”
He drew an analogy to legacy news access: “It’s the same reason why you have reporters on Air Force One. It’s the same reason why you have a White House press room, to get closer to the information.” McGurn did not directly address the central concern raised by critics, that family ownership of the company creates a conflict-of-interest question when institutional traders get earlier access to potentially market-moving presidential statements.
Congress and the Courts Are Starting to Push Back Senate Democrats have proposed legislation targeting the Truth API, and lawsuits have been filed alleging the president is unconstitutionally monetizing his position. These remain allegations and pending matters.
Economist Peter Schiff has publicly argued that presidential ownership makes the arrangement “not standard,” a view McGurn’s industry-comparison framing implicitly contests.
Trump Media Wants to Take the API From Wall Street to Main Street CEO McGurn outlined plans to expand distribution: “We want to license this not just to high-frequency trading platforms, but to retail trading platforms. So you take it from Wall Street to Main Street, and then go on to other types of information services.” He mentioned large language models and prediction markets as additional targets.
Trump Media reported Q2 revenue of $1.70 million, up 92.46% year over year, and a net loss of $238.11 million driven largely by $190.40 million in non-cash unrealized losses on digital assets and equity securities, per the Q2 earnings release. Shares closed at $9.30 on August 22, down 29.76% year to date and 47.64% over the trailing year.
Key Takeaways The open question for investors is whether Truth API revenue can scale into retail brokers, LLMs, prediction markets, and major data distributors while regulatory and legal scrutiny remains unresolved. McGurn, who has worked in the media business for almost 30 years, is betting the answer is yes. Watch quarterly disclosures on customer count and Truth API bookings, alongside the proposed Q4 2026 close of the TAE Technologies merger, for the next update.
Contact [email protected] for any questions or corrections.
Trump Media uvedla, že pro službu Truth API, která dává rychlejší přístup k příspěvkům Donalda Trumpa na Truth Social, má už „střední patnáctku“ zákazníků. Cena služby je až 100 000 USD měsíčně.
Trump Media interim CEO Kevin McGurn on Monday defended his company offering faster access to President Donald Trump's Truth Social posts, and said more customers have signed up for the pricey and controversial service.
"We're getting into the mid-teens now, and we're climbing," McGurn told CNBC's "Squawk Box" when asked if more companies had started paying for the service dubbed Truth API, which costs up to $100,000 per month.
That's an increase from two weeks earlier, when McGurn said in Trump Media's first-ever quarterly earnings call that "more than 10" customer agreements had been signed. The service went live on Aug. 1.
Truth API has garnered intense scrutiny from critics who argue that since the president often makes market-moving announcements through his Truth Social account, the service effectively lets deep-pocketed firms trade on valuable information before the rest of the public. Trump is a top shareholder in TMTG, with his stake being held in a revocable trust.
This is breaking news. Please check back for updates.
Dočasný CEO Trump Media Kevin McGurn prodal 16 509 akcií kvůli srážce na dani po vestingu RSU, bez otevřeného prodeje a bez hotovostního výnosu. Akcie DJT za poslední rok klesly o více než 50 %.
Kevin McGurn, the company's interim CEO, reported the disposition of 16,509 shares of Trump Media & Technology Group Corp. (DJT -0.36%) on August 13, according to an SEC Form 4 filing.
Transaction summaryMetricValueTransaction value$137,520Shares sold16,509Post-transaction shares (directly held)120,811Post-transaction value$1.00 millionTransaction value based on SEC Form 4 weighted average sale price ($8.33); post-transaction value based on the August 13 market close ($8.30).
Key questionsWhat triggered this specific disposal of equity?
The transaction was a non-discretionary execution to cover tax withholding obligations resulting from the settlement of restricted stock units. No open-market sales occurred, and the interim CEO received no cash proceeds from the event, which was an automatic consequence of equity vesting.How does this impact the insider's total direct position?
After the disposal of 16,509 shares, McGurn retains a direct ownership of 120,811 shares. This remaining stake represents a roughly 0.04% interest in the company and is the primary component of his disclosed beneficial ownership, as no indirect holdings or separate derivative counts were reported in the current filing.What are the terms governing the insider's remaining restricted equity?
Footnotes in the filing clarify that a portion of the reporting person's holdings consists of restricted stock units. These units represent contingent rights to receive common stock, subject to vesting schedules and the conditions of the company's 2024 equity incentive plan.Company OverviewMetricValueShare Price (as of market close 2026-08-12)$8.27Market Capitalization$2.3 billionRevenue (TTM)$4.5 millionNet Income (TTM)-$1.3 billionCompany SnapshotTrump Media & Technology Group operates Truth Social, a social networking platform that generates revenue through digital advertising and user engagement services within the United States market.The company's business model centers on building and monetizing a proprietary social media platform designed to serve users seeking an alternative to mainstream social networks.The platform targets a defined demographic of users in the United States seeking social networking services aligned with specific ideological preferences.Trump Media & Technology Group Corp., founded in 2021 and headquartered in Sarasota, Florida, operates Truth Social as its primary digital asset. With a market capitalization of $2.3 billion and minimal current revenue generation of $4.5 million TTM, the company remains in an early stage development phase with substantial operating losses. The organization is focused on scaling its social networking platform to achieve profitability and establish competitive positioning within the crowded social media landscape.
What this transaction means for investorsA withholding this small from an interim CEO barely registers on its own, but it's worth noting that the transaction lands as Trump Media is remaking what it fundamentally is. The company is pivoting from a money-losing social media operation into something closer to a Bitcoin holding company, and that shift now drives nearly everything about the stock, including a share price that has fallen more than 50% over the past year.
The scale of the transformation is stark. Truth Social generated just $1.7 million in second-quarter revenue, while the company reported a $238 million net loss, almost entirely from mark-to-market declines on its digital-asset holdings. It holds roughly 14,139 Bitcoin after buying more in July, so the balance sheet is effectively the business now, with McGurn saying the company has "refined" its approach to capital allocation. Meanwhile, the company has also pivoted again within crypto, walking away from a planned Cronos treasury venture and moving toward third-party institutional management of its coins, along with pursuing a proposed merger with nuclear fusion firm TAE Technologies.
Jonathan Ponciano has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.
Trump Media & Technology tento týden oslabilo o 18,1 % po zveřejnění výsledků za 2. čtvrtletí. Tržby činily 1,7 milionu USD, ale čistá ztráta dosáhla 238 milionů USD kvůli poklesu kryptoměnových aktiv.
Shares of Trump Media & Technology (DJT +0.96%) fell 18.1% this week, according to data from S&P Global Market Intelligence. The holding company for the Trump family media businesses reported earnings earlier this week, posting large losses on its cryptocurrency assets as it searches for a business model.
Shares are now down 87% from the time of Trump Media's merger with a special purpose acquisition corporation (SPAC) in March of 2024. Here's why shares fell this week, and whether now is a good time to buy the dip.
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Selling posts, huge losses On August 10, Trump Media & Technology reported its Q2 earnings. The company generated just $1.7 million in revenue in the quarter, mainly from advertising on the Truth Social platform. However, it had a net loss of $238 million, mainly due to the decline in digital cryptocurrency assets held on its balance sheet, such as Bitcoin.
The company has two new initiatives for the rest of this year. First is the merger with a nuclear fusion company called TAE Technologies, which it expects to close later this year. This is a peculiar merger, as it is a deep technology start-up that generates close to zero revenue and is working on a technology that has never been solved before.
Second, the company is trying to sell investment firms the Truth+ API for upwards of $100,000 a month, which would give immediate access to President Trump's posts on the platform. The service is already being scrutinized closely by the media and courts, as it appears to be a way to sell potentially market-moving information before the wider public sees it.
Image source: Getty Images.
Should you buy the dip? The stock still has a market cap of $2.3 billion and barely any business model today. It has cash and cryptocurrencies on the balance sheet, but the net book value is still around half of where the shares trade today.
Add it up, and investors would be smart to avoid buying the dip on Trump Media & Technology stock today.
Brett Schafer has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.
CFO společnosti Trump Media Phillip Juhan prodal 18 817 akcií v rámci automatického prodeje kvůli daňovým povinnostem. Po transakci drží 581 749 akcií.
Phillip Juhan, Chief Financial Officer of Trump Media & Technology Group Corp. (DJT +0.36%), reported the disposition of 18,817 shares on August 13, 2026 per the SEC Form 4 filing.
Transaction summaryMetricValueTransaction value~$157,000Shares sold (directly held)18,817Post-transaction shares (directly held)581,749Post-transaction value~$4.8 millionInsider ownership0.21%Transaction value based on SEC Form 4 weighted average sale price ($8.33); post-transaction value based on August 13, 2026 market close ($8.30).
Key questionsWas this a discretionary market sale by the CFO?
No, the transaction was an automated sell-to-cover event to satisfy tax obligations, which does not reflect the insider's discretionary outlook on the company's valuation or future performance.What is the nature of the insider's remaining equity exposure?
Phillip Juhan continues to hold 581,749 shares directly, and the CFO also holds derivative securities in the form of restricted stock units that remain subject to future vesting schedules.How has the equity performed relative to this liquidity event?
As of the August 13, 2026 transaction date, the shares have declined 54% over the preceding 12 months.What was the execution context for this trade?
The 18,817 shares were disposed of in multiple transactions at prices ranging from $8.16 to $8.49, resulting in the reported weighted average price of $8.33 per share.Company OverviewMetricValueShare Price (as of market close 2026-08-12)$8.27Market Capitalization$2.3 billionRevenue (TTM)$4.5 millionNet Income (TTM)-$1.3 billionCompany SnapshotTrump Media & Technology Group operates Truth Social, a social networking platform that generates revenue through digital advertising and user engagement services within the United States market.The company's business model centers on building and monetizing a proprietary social media platform designed to serve users seeking an alternative to mainstream social networks.The platform targets a defined demographic of users in the United States seeking social networking services aligned with specific ideological preferences.Trump Media & Technology Group Corp., founded in 2021 and headquartered in Sarasota, Florida, operates Truth Social as its primary digital asset. With a market cap of $2.3 billion and minimal revenue generation of $4.5 million over the trailing 12 months, the company remains in an early-stage development phase with substantial operating losses.
The organization is focused on scaling its social networking platform to establish competitive positioning within the crowded social media landscape as it prepares for a merger with TAE Technologies.
What this transaction means for investorsThe August 13 sale of Trump Media stock by CFO Phillip Juhan occurred a few days after the company terminated its previously announced proposed business combination with Crypto.com. Instead, Trump Media’s foray into cryptocurrency will be put aside in favor of a planned merger with TAE Technologies, a privately-held fusion energy enterprise. The deal is expected to close in the fourth quarter.
However, Juhan’s disposition is an unrelated event, as it was a non-discretionary transaction executed to fulfill tax withholding obligations associated with the vesting of restricted stock units (RSUs). The CFO maintained a sizable 581,749 directly-held shares post-disposal, including unvested RSUs, ensuring continued alignment with shareholder interests.
Trump Media posted Q2 sales of $1.7 million, up from $883,300 in the prior year. Even so, the company’s net loss ballooned to $238.1 million from 2025’s loss of $20 million as the value of its cryptocurrency declined.
Trump Media’s efforts to grow its business have met with setbacks, such as the termination of the partnership with Crypto.com. Its path forward to long-term prosperity now seems entirely dependent on its merger with TAE Technologies.
Robert Izquierdo has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.
Trump čelí žalobě kvůli Truth API, které za 100 000 USD měsíčně prodává předčasný přístup k jeho příspěvkům na Truth Social. Žalobci tvrdí, že jde o zisk z vládních informací.
President Donald Trump was sued on Wednesday by a media outlet and a non-profit group seeking to block a controversial new service that sells advance notifications of his posts on Truth Social.
The lawsuit, filed in U.S. District Court in Manhattan, notes that Trump's posts on his own social media site often move financial markets with announcements about government policy, military actions and other decisions.
"President Donald Trump is charging $100,000 per month for advance access to his official government announcements on Truth Social, the social media platform he owns," the civil suit says.
"This scheme is extraordinary, corrupt, and unconstitutional, and Plaintiffs bring this case to stop it," the suit says. "There is no legitimate interest, let alone a significant one, in permitting President Trump to profit from selling government information."
The suit was filed by The Intercept Media, a news organization, and by the Freedom of the Press Association, a non-profit group.
The complaint alleges that the new service, known as Truth API, violates the First and Fifth Amendments of the U.S. Constitution by giving subscribers preferential access to Trump's public announcements for "unreasonable sums."
Truth Social's parent company, Trump Media, announced in July that it would offer subscribers who paid up to $100,000 each month early access to "market-moving" posts from Trump and other people who use the platform. Trump is the largest shareholder in Trump Media through the Donald J. Trump Revocable Trust.
Currently, the suit says, Truth API provides subscribers faster access to posts for the 10 most popular accounts on Truth Social. After Trump, those accounts include the White House itself, Vice President JD Vance, FBI Director Kash Patel, White House Press Secretary Karoline Leavitt, Transportation Secretary Sean Duffy, and Health and Human Services Secretary Robert Kennedy.
"This scheme is profoundly corrupt," the suit says. "The President stands to gain financially by giving 'market-moving' government information to those who are willing and able to pay his personal company.
The suit says that since resuming office in January 2025, Trump has published between 9,000 and 11,000 posts on Truth Social.
"Often his posts have no immediate corresponding announcement from the White House," the suit says. "In other words, President Trump's posts are the only way to get official government news."
CNBC has requested comment from the White House on the lawsuit.
During a quarterly earnings conference call on Monday, Trump Media CEO Kevin McGurn said Truth API "provides machine-readable feeds of publicly available Truth posts from the platform's top accounts in milliseconds."
"Our customers will get published and publicly available posts fractionally faster," McGurn said.
McGurn also said during that call that Trump Media to date had signed more than 10 customer agreements for Truth API, "generally in the range of $60,000-$100,000 a month."
McGurn said that the company was in active discussions with hyperscalers and some large news organizations and developers of large language models about the service.
"Looking ahead, we expect the next phase of the API to include broader third-party distribution, for example, news feeds, financial data terminals, and specialty publications, which we believe will bring more visibility to this business over time," he said.
In addition to Trump, the suit names as defendants the president's executive assistant, Natalie Harp and White House Deputy Chief of Staff Dan Scavino, who are each known to post to Truth Social on behalf of the president; the Executive Office of the President; and the White House Office.
— CNBC's Megan Cassella contributed to this report.
Trump Media vykázala ve 2. čtvrtletí čistou ztrátu přes 238 milionů USD při výnosech 1,7 milionu USD. Ztrátu táhly hlavně poklesy digitálních aktiv a akcií.
Trump Media & Technology Group on Monday reported a net loss of more than $238 million for its fiscal second quarter on revenue of less than $2 million.
That loss, which dwarfed the almost $20 million it lost in the same period last year, was primarily due to declines in non-cash assets, including more than $190 million in losses from "digital assets, digital assets pledged, and equity securities," the company said in a press release.
The company's $1.7 million in quarterly revenue mostly came through ad services on Truth Social, TMTG's flagship social media product, which is used by President Donald Trump. That revenue marked an 89% increase from the year-ago quarter.
The New York Times reported earlier Monday that Truth Social's traffic — which already paled in comparison to similar platforms, such as Elon Musk's X — fell sharply this summer.
TMTG's quarterly operating expenses of more than $165 million were roughly 275% higher year over year.
"Our operating expenses are largely impacted by the price volatility of digital assets," Chief Financial Officer Phillip Juhan said during the company's first-ever earnings call.
The company also provided new details about Truth API, its controversial new service offering faster access to Trump's Truth Social posts.
TMTG said it has signed "more than 10 customer agreements to date," adding that those clients are "primarily high-frequency trading firms" and are paying rates of $60,000 to $100,000 a month, the company confirmed.
Trump Media & Technology was created after Trump was temporarily suspended from social media platforms in the wake of the Jan. 6, 2021, Capitol riot. It went public through a merger with a special purpose acquisition company and started trading on the Nasdaq in 2024 under the ticker DJT, which match the president's initials.
Truth Social was the company's first product, but it later expanded into a variety of other industries, including crypto, financial services and fusion power.
TMTG interim CEO Kevin McGurn told Axios on Friday that the company is pulling back from two agreements it struck with Crypto.com as it focuses on its media business and a pending merger with TAE, the fusion energy firm.
McGurn said in Monday's earnings call that the combination with TAE is "the single most important driver of long-term value for this company."
There are currently no commercial plants producing electricity using fusion tech.
TMTG stock, which is now worth a fraction of what it fetched when it first started trading, closed down 8% Monday.
Trump Media před výsledky za 2. čtvrtletí klesá o 10,28 % na 9,16 USD. V 1. čtvrtletí vykázala tržby ve výši 0,9 mil. USD a čistou ztrátu 405,9 mil. USD.
Trump Media and Technology Group Corp. (NASDAQ:DJT) shares are tumbling Monday as traders reduce exposure ahead of the company’s second-quarter results arriving after today’s close. Here’s what you should know.
Trump Media & Tech Gr shares are sliding. Why are DJT shares down? A Mixed First Quarter Sets the Stage for Today’s ReportTrump Media held $2.2 billion in total assets at the end of March, with roughly $2.1 billion of that sitting in financial assets spanning cash, restricted cash, short-term investments, equity securities, a note receivable and accrued interest, digital assets and pledged digital assets. That financial asset base was nearly three times the $759 million the company held in the same period a year earlier.
Operating cash flow came in at $17.9 million, the fourth straight quarter the company generated positive cash from operations, a streak management highlighted as evidence of financial discipline.
The other side of the ledger was harder to dismiss. A net loss of $405.9 million and an adjusted EBITDA loss of $387.8 million dominated the headline numbers, though the company was quick to note that the overwhelming majority of those figures consisted of non-cash charges. Revenue for the quarter totaled $0.9 million as the company said it remains focused on building out its audience and infrastructure before activating monetized features.
Platform Buildout Continues Ahead of MergerInterim CEO Kevin McGurn said the company is deploying its balance sheet and cash generation to accelerate growth across its platforms while simultaneously working to complete the proposed combination with TAE Technologies.
Truth Social is developing or testing several features that have not yet launched publicly, among them discussion and sharing tools for prediction contracts built in cooperation with Crypto.com Derivatives North America.
Additionally, Truth+, the company’s streaming service, expanded its live television lineup with the addition of Nothing But Sportz, Retro and In Touch, brought in international programming from Israel, the Azores and Portugal.
DJT Versus the Chart: Overhead Supply Still Runs the RoomTechnically, the stock is still working against a weak longer‑term backdrop. DJT trades 5.4% below its 20‑day SMA at $9.66 and 14.2% below its 200‑day SMA at $10.65, which keeps the broader trend tilted bearish even with recent signs of stabilization.
At the same time, the stock sits 3.7% above the 50‑day SMA at $8.82 and 2.2% above the 100‑day SMA at $8.95, creating a short‑term tug‑of‑war. The question is whether buyers can keep defending the mid‑$8 area on dips or whether the market forces another move lower to find firmer demand.
Momentum remains neutral. RSI at 47.08 suggests the selloff is not washed out enough to make a bounce feel inevitable. The moving‑average structure reinforces that mixed tone. The 20‑day SMA is above the 50‑day SMA, which is a short‑term bullish crossover, but the 50‑day SMA is still below the 200‑day SMA, which keeps the longer‑term bias pointed lower. This blend often produces choppy action where short‑term pops appear but run into sellers as price approaches longer‑term resistance.
Resistance: $10.00 — a round‑number ceiling near the short‑to‑intermediate moving‑average cluster where rebounds often stall Support: $8.50 — a nearby floor close to the 50‑day and 100‑day zone where buyers have clearer technical incentive to defend DJT Shares Are SlidingDJT Price Action: Trump Media shares were down 10.28% at $9.16 at the time of publication on Monday, according to Benzinga Pro.
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Trump Media klesla o 9,4 % poté, co ukončila většinu partnerství s Crypto.com a zrušila plán na veřejně obchodovanou digitální treasury společnost. Firma přitom dál drží CRO i další kryptoměny.
Trump Media & Technology Group (DJT -8.03%) stock was down 9.4% as of 3:20 p.m. ET Monday, while the S&P 500 was mostly flat and the Nasdaq Composite slipped 0.3%.
Shares of the Truth Social operator are sliding after the company decided to unwind most of its partnership with the crypto exchange Crypto.com.
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Why Trump Media walked away from its Crypto.com deal On Aug. 7, Trump Media, Crypto.com, and Yorkville Acquisition Corp. -- a special purpose acquisition company (SPAC), meaning a sort of shell company that takes a private business public by merging with it -- all agreed to cancel a plan to create a publicly traded digital-asset treasury company (DAT) that would have bought and held Cronos (CRO -1.22%), Crypto.com's native token.
Cronos traded near $0.20 when the deal was announced last August and now sits around just $0.047. The math behind the DAT no longer made sense, and the deal was killed.
What this means for investors going forward Trump Media, however, still owns the CRO it bought in anticipation of the deal as well as other crypto assets like Bitcoin. The company has been forced to take major paper losses as the value of its digital assets plummeted.
Image source: Getty Images.
After its ill-fated foray into crypto, Trump Media now says once again that Truth Social revenue is its primary focus, as well as closing a proposed merger with a nuclear fusion technology company.
This is not a stock that I would own. Over the last twelve months, it has lost more than $530 million and brought in just $3.7 million in revenues. Despite these numbers, the company's market cap is over $2.8 billion.
Johnny Rice has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Bitcoin. The Motley Fool has a disclosure policy.
ToplineTrump Media’s stock fell more than 8% on Monday shortly before the company reported its second quarter earnings, which may not show many significant changes to its limited advertising revenue stream.
Trump Media fell 8% on Monday.
Photo by Jim WATSON / AFP via Getty Images
Key FactsTrump Media closed down 8% at $9.39, erasing two weeks worth of gains made by the company’s stock.
The stock’s performance is largely detached from business fundamentals, though it is possible there is investor anxiety ahead of the company’s second quarter earnings.
Trump Media shares are still well above their low for 2026, which was reached in July when the stock fell to about $7 per share.
The company did not introduce any new revenue drivers during its second quarter, meaning it will continue relying on advertising revenue—which has been underwhelming in previous quarters.
Forbes ValuationWe estimate President Donald Trump’s net worth at $6.4 billion, falling nearly $100 million Monday. Trump’s stake in the company is worth about $1 billion.
What To Watch ForTrump Media launched Truth API on Aug. 1, meaning the company’s next earnings report may reveal how well the service bolsters its limited revenue streams. The service provides early access to posts from high-ranking Truth Social accounts, including Trump’s, for a reported cost of as much as $100,000 a month.
Key BackgroundTrump Media shares have fallen 30% since the start of the year and roughly 80% since the company went public in early 2024, debuting at $70.90 per share on the Nasdaq. The company lost $712 million in 2025, more than half of which was due to unrealized losses and digital asset investments. Advertising raked in $3.7 million that same year for Trump Media, which is the parent company of Truth Social. The alternative social media platform championed by the president has faced a 36% decline in monthly visitors from a year ago, The New York Times reported, citing analytics firm SimilarWeb. Truth Social averaged 28 million monthly visits in the first seven months of 2025, the Times added.
Further ReadingTrump’s Truth Social Won’t Be Its Own Company Anymore, Parent Firm Says (Forbes)
Trump Media’s Nearly 50% Rally Adds $600 Million To President’s Net Worth (Forbes)
Trump Media spustila 1. srpna placenou službu Truth API, která klientům nabízí rychlejší a licencovaný přístup k příspěvkům z Truth Social v reálném čase. Zákonodárci mezitím vyzvali SEC k prošetření, zda služba neporušuje zákon.
Trump Media and Technology Group's new paid data service launched on Aug. 1, providing faster access to Truth Social posts from President Donald Trump and other top accounts on the platform.
"Truth API," the new application programming interface, is designed to give firms "a direct, licensed, real-time feed of the platform's most market-moving Truths," interim CEO Kevin McGurn said in a release announcing the launch.
While not explicitly naming Trump, the president's @realDonaldTrump account is the largest on Truth Social by far, often posting his most consequential policy decisions there first, including updates on the war with Iran.
As of Saturday, the account has 13 million followers.
Trump's family is also the largest shareholder in Trump Media, the public company that operates Truth Social.
The launch comes after Democratic Sens. Adam Schiff of California and Elizabeth Warren of Massachusetts took aim at the new service, urging the Securities and Exchange Commission on Wednesday to investigate whether the company is violating the law.
"This appears to be an outrageous abuse of the President's office for his personal benefit that undermines everyday investors and the integrity of our markets, while enriching Wall Street and other wealthy insiders," they wrote in a letter to SEC chair Paul Atkins dated Tuesday.
The SEC declined to comment on the letter to CNBC.
"Markets already move on Truth Social posts," Truth Media's McGurn wrote at the time of the announcement. "Truth API delivers a direct, licensed, real-time feed of the platform's most market-moving Truths while advancing our strategy to monetize proprietary assets through a high-margin, recurring revenue stream."
Akcie Trump Media ve čtvrtek vzrostly o 5,5 % na 10,39 USD a od červnového minima si připsaly zhruba 48 %. Růst přidal Donaldu Trumpovi 600 milionů USD k odhadovanému jmění.
ToplineTrump Media & Technology Group shares jumped over 5% on Thursday, continuing a weekslong rally from an all-time low the company reached in June.
Trump Media closed up over 5% on Thursday.
Photo by Scott Olson/Getty Images
Key FactsShares of President Donald Trump’s company, which owns social platform Truth Social, were up 5.5% to $10.39 shortly before market close.
The boost is part of a roughly 48% rally the stock has made since recording an all-time low in June, when shares briefly fell below $7.
The rally comes on the heels of the announcement of Truth API, a real-time data feed providing posts from high-ranking Truth Social accounts to financial and trading firms.
The service, which would offer early access to Trump’s posts, is reportedly being floated at a price as high as $100,000 a month.
Trump’s posts often move markets, particularly as he turns to social media to break news about the Iran war and tariffs.
Trump Media has largely relied on advertising revenue to bring in money, though Truth API could bolster the company’s highly limited revenue streams depending on how successful it is.
WHAT TO WATCH FORTruth API launches on Aug. 1.
Forbes ValuationWe estimate Trump’s net worth at $6.5 billion. That marks a $600 million increase from when Trump Media recorded its all-time low price last month.
Big Number21.9%. That is how much Trump Media shares have fallen since the start of the year, when the stock traded around $13.77.
Key BackgroundTrump Media debuted on the Nasdaq at $70.90 per share in 2024, as hype around the president’s company amid an election cycle created a volatile stock. Trump Media lost $712 million in the full year 2025, with unrealized losses and digital asset investments taking some $368 million out of the company’s pocket. Advertising sales generated just $3.7 million in annual revenue for the company last year.
Further ReadingTrump Media Stock Hits All-Time Low—Down Almost 50% In 2026 (Forbes)
Demokratičtí senátoři Warrenová a Schiff vyzvali SEC, aby prověřila plán Trump Media na placený rychlý přístup k příspěvkům Donalda Trumpa. Tvrdí, že by mohl poškodit drobné investory a integritu trhu.
Item 1 of 2 Workers straighten the Truth Social booth at the Great American State Fair celebrating the 250th anniversary of U.S. independence in Washington, D.C., U.S., July 2, 2026. REUTERS/Jonathan Ernst/File Photo
[1/2]Workers straighten the Truth Social booth at the Great American State Fair celebrating the 250th anniversary of U.S. independence in Washington, D.C., U.S., July 2, 2026. REUTERS/Jonathan... Purchase Licensing Rights, opens new tab Read more
SummaryCompaniesSenators Warren and Schiff press regulator to probe whether TMTG plan breaks US lawsTMTG has discussed charging as much as $100,000 for faster access to Trump postsSenators say plan could harm retail investors, undermine market integrityNEW YORK, July 29 (Reuters) - Democratic senators Elizabeth Warren and Adam Schiff have asked the U.S. securities regulator to probe whether Truth Social parent Trump Media's (DJT.O), opens new tab plan to sell early access to President Donald Trump's social media posts breaks the law, according to a letter reviewed by Reuters.
Trump Media, or TMTG, unveiled a paid, licensed data feed this month that will give trading firms "the fastest" access to posts from the 10 most influential Truth Social accounts, including Trump's. The letter, sent on Tuesday, ramps up pressure on the product, as well as any Wall Street firms that may have bought the feed, potentially increasing what some industry sources said they believed to be legal, political and regulatory risks.
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"This appears to be an outrageous abuse of the President's office for his personal benefit that undermines everyday investors and the integrity of our markets, while enriching Wall Street and other wealthy insiders," Warren and Schiff said in the July 28 letter to Securities and Exchange Commission Chairman Paul Atkins.
A spokesperson for the SEC and Atkins, a free-market Republican appointed to the role by Trump who has generally taken a softer stance on enforcement, confirmed receiving the letter but declined to comment further.
The White House referred requests for comment to TMTG, which did not respond immediately.
EARLY DATA ACCESS, FOR A PRICETrump Media has discussed charging as much as $100,000 a month for the Truth API product, Reuters and other media outlets have reported. Trump's social media posts have in the past moved markets, and the profits of many top trading firms, hedge funds and financial services firms depend heavily on the speed at which they can trade off such news.
Trump, who owns about 41% of Trump Media through a trust his children oversee, stands to profit from the paid access model. The company said it has already signed up customers ahead of the August 1 launch, but did not identify them.
Truth API is the latest example of the president mixing his personal business with presidential affairs, raising ethical issues, Warren and Schiff said. Trump reported last month, for example, that he received more than $1.4 billion last year from his family’s crypto projects.
While tech platforms are generally allowed to offer clients early data access, even if it disadvantages some market participants, according to lawyers, some ethics experts have said the Truth API product is different because Trump's posts are government information and he has an obligation to disseminate it publicly.
Warren and Schiff also noted Trump has in the past used Truth Social to endorse specific stocks including Citigroup (C.N), opens new tab, Intel (INTC.O), opens new tab and Palantir (PLTR.O), opens new tab, which they said raises the risk of insider trading and of undermining investor confidence that the market is operating on a level playing field.
Reporting by Chris Prentice in New York; Editing by Michelle Price, Matthew Lewis and Deepa Babington
Our Standards: The Thomson Reuters Trust Principles., opens new tab
Chris Prentice is on assignment with the U.S. Healthcare and Pharma team. She has also reported on financial crime, commodities markets and trade policy. Her work, solo and in collaboration with colleagues, has been honored with Gerald Loeb, Society for Advancing Business Editing and Writing, and New York Newswomen's Club awards.
Financial markets run on speed, often pricing in geopolitical shifts fractions of a second before standard retail feeds register a headline. For high-frequency trading firms and quantitative hedge funds, paying a steep premium for a latency advantage can be a required cost of doing business.
Trump Media & Technology Group Today
DJT
Trump Media & Technology Group
$9.14 -0.69 (-6.98%)
As of 03:39 PM Eastern
This is a fair market value price provided by Massive. Learn more.
52-Week Range$6.96▼
$20.17 Trump Media & Technology Group NASDAQ: DJT plans to launch Truth API—a licensed data feed that will automatically deliver verified Truth Social posts to institutional customers in milliseconds—on Aug. 1, 2026.
The prevailing narrative surrounding Trump Media historically centers on its consumer-facing social network and the associated retail user base.
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The fundamental reality of operating an advertising-supported consumer platform has proven exceptionally challenging in the current macroeconomic environment.
Building an infrastructure to support millions of free users requires immense capital, often leading to severe margin compression before a platform ever achieves true scale.
Trading Pennies in Ad Spend for Six-Figure ContractsEvaluating Trump Media through a traditional fundamental lens requires addressing the immediate financial metrics.
Trump Media generated $3.68 million in total revenue during 2025, with first-quarter 2026 revenue coming in just over $870,000. The trailing 12-month net margin is deeply negative at 29,103%, which is difficult to interpret, given the company’s unusually small revenue base and the fact that its 2025 loss included substantial investment-related losses. Valuing an enterprise with a $2.6 billion market capitalization against those distinct sales figures yields a price-to-sales ratio that defies standard value investing principles.
The Truth API marks a structural pivot aimed at rectifying those exact metrics. Instead of chasing fractions of a cent in retail ad spend, Trump Media is adding an enterprise software-as-a-service model. The machine-readable feed will give institutional clients machine-readable access to posts from 10 influential Truth Social accounts within milliseconds of publication. The service will reportedly cost up to $100,000 per month, or $60,000 per month with a three-year commitment.
The unit economics here could materially alter the fundamental outlook for Trump Media. Securing just four enterprise clients at the premium tier would yield $4.8 million annually, instantly outpacing the entire gross revenue Trump Media generated in 2025. This could redefine the path to profitability, shifting the focus away from mass-audience acquisition toward specialized B2B data licensing.
High Beta Meets High-Margin Revenue GrowthPricing market-moving information requires historical context. A Truth Social post regarding international tariffs in April 2025 triggered a 9.5% single-day rally in the broader index, while statements on U.S.-Iran relations in March 2026 caused immediate price dislocations in the crude oil market. Algorithms executing trades milliseconds ahead of standard public feeds form the core value proposition for prospective Truth API buyers.
Trump Media & Technology Group Corp. (DJT) Price Chart for Wednesday, July, 22, 2026
Trump Media currently trades around $9.40. Trading dynamics reveal a high beta of 4.10, indicating DJT moves with over four times the volatility of the broader market.
This metric pairs with a heavily bearish short-interest profile. When fundamental shifts occur in highly shorted equities, the mechanics for a sharp upside price dislocation become a distinct possibility. If the upcoming API launch produces material revenue news, it could force short sellers to cover their positions and the resulting buy-side pressure could be aggressive.
Trump Media also authorized a $400 million share repurchase program in June 2025, permitting the buyback of up to 10.2% of outstanding shares at the time. This authorization acts as a potential floor against further margin compression, providing potential capital support just as the new revenue model comes online.
Current top-tier institutional positioning remains negligible at around 4.3%, with funds like Handelsbanken Fonder AB holding just 0.02% of shares. Demonstrating repeatable enterprise software revenue is often the primary vehicle for attracting broader institutional capital, which could help stabilize a volatile shareholder base over the long term.
Mitigating Digital Risks With Hard Asset InvestmentsEvaluating a specialized data provider requires a critical look at the underlying asset. The inherent vulnerability for Trump Media is key-person concentration risk. The API's demand elasticity relies on one specific account continuing to bypass standard press channels in favor of exclusive social media disclosures. If regulatory interventions or ethics litigation compel simultaneous public disclosure of presidential policies, the latency edge could narrow or disappear.
Trump Media appears to recognize these structural vulnerabilities and is actively deploying capital to offset them. Recent corporate announcements confirm the settlement of critical legacy legal disputes, reducing legal uncertainty.
More critically, emerging reports indicate an aggressive capital deployment strategy outside the digital media sector, specifically eyeing nuclear energy investments. Trump Media has agreed to an all-stock merger with fusion developer TAE Technologies. The transaction remains pending, but if completed, it would move the company well beyond digital media. It would, however, add significant execution, financing, and commercialization risk.
Diversifying into hard assets while operating a high-margin data licensing business creates a much more resilient financial profile than operating a standalone social media application.
Trump Media also recently transferred 2,650 Bitcoin, valued at nearly $205 million, to Crypto.com, reflecting a high-risk tolerance in treasury management that strays far from traditional cash equivalents.
Watching for Material Revenue ConfirmationAdding an institutional data feed to a consumer network is a complex endeavor.
Demand for a six-figure social media feed remains unproven, especially when comprehensive institutional data terminals from established financial data providers cost a fraction of the quoted price for the Truth API. Quantitative funds will rigorously test the feed's latency against traditional scraping methods before committing to long-term enterprise contracts.
The optionality embedded in the Trump Media data extends well beyond immediate trading latency. Trump Media indicated an intent to explore licensing the platform's historical text archives to artificial intelligence (AI) developers. Training large language models requires vast amounts of proprietary conversational data, creating an additional scalable revenue stream not tied solely to daily market volatility.
If Trump Media packages its archives for AI model training, the total addressable market expands well beyond the specialized high-frequency trading niche.
Investors might consider watching for evidence that the Truth API can produce material, repeatable revenue in upcoming quarterly filings. Disclosed contract values, enterprise customer acquisition rates, and any materialized AI licensing agreements offer the clearest evidence that Trump Media is building a scalable business.
Cautious market participants may prefer to wait for official revenue confirmation from the API launch before allocating capital, while those with a higher risk tolerance may want to closely monitor the mechanics of underlying volatility as the August rollout approaches.
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July 19, 2026 18:00 ET | Source: Trump Media & Technology Group
SARASOTA, Fla., July 19, 2026 (GLOBE NEWSWIRE) -- Trump Media and Technology Group Corp. (Nasdaq, NYSE Texas: DJT), operator of the social media platform Truth Social, the streaming platform Truth+, and the FinTech brand Truth.Fi, announced today that all claims between and among individuals and entities including Trump Media, Patrick Orlando, and ARC Global Investments II LLC have been mutually resolved pursuant to a confidential settlement agreement.
About Trump Media & Technology Group
The mission of TMTG is to end Big Tech's assault on free speech by opening up the Internet and giving people their voices back. TMTG operates Truth Social, a social media platform established as a safe harbor for free expression amid increasingly harsh censorship by Big Tech corporations; Truth+, a TV streaming platform focusing on family friendly live TV channels and on-demand content; and Truth.Fi, a financial services and FinTech brand incorporating America First investment vehicles.
Workers straighten the Truth Social booth at the Great American State Fair celebrating the 250th anniversary of U.S. independence in Washington, D.C., U.S., July 2, 2026. REUTERS/Jonathan Ernst Purchase Licensing Rights, opens new tab
July 16 (Reuters) - Trump Media & Technology Group (DJT.O), opens new tab on Thursday launched Truth API, a licensed data feed that will provide financial services companies with "the fastest" access to posts from the highest-ranking Truth Social accounts.
The paid-for API (application programming interface) is aimed at giving "immediate, verified access to information" on Truth Social to organizations that prioritize tracking influential posts on the platform, the company said in a statement.
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"Until now... firms that prioritize tracking influential Truth posts have relied on manual monitoring. Truth API closes the gap," it said, adding that the feed is designed for businesses "most impacted by the cost of a delay in information" such as algorithmic trading firms.
The API will be significantly faster than scraping Truth Social data, Trump Media interim CEO Kevin McGurn said in an interview with Axios earlier in the day.
The product, available to enterprise customers starting August, is expected to create a new revenue stream for the company.
It will provide round-the-clock coverage of influential posts on Truth Social and include an archive of posts dating back to 2022.
Reporting by Deborah Sophia in Bengaluru; Editing by Shilpi Majumdar
Our Standards: The Thomson Reuters Trust Principles., opens new tab
