Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.
Of these, value investing is easily one of the most popular ways to find great stocks in any market environment. Value investors use a variety of methods, including tried-and-true valuation metrics, to find these stocks.
Zacks has developed the innovative Style Scores system to highlight stocks with specific traits. For example, value investors will be interested in stocks with great grades in the "Value" category. When paired with a high Zacks Rank, "A" grades in the Value category are among the strongest value stocks on the market today.
One stock to keep an eye on is Cricut (CRCT - Free Report) . CRCT is currently sporting a Zacks Rank #2 (Buy), as well as an A grade for Value.
Value investors also love the P/S ratio, which is calculated by simply dividing a stock's price with the company's sales. Some people prefer this metric because sales are harder to manipulate on an income statement. This means it could be a truer performance indicator. CRCT has a P/S ratio of 1.66. This compares to its industry's average P/S of 1.81.
Finally, investors will want to recognize that CRCT has a P/CF ratio of 14.98. This data point considers a firm's operating cash flow and is frequently used to find companies that are undervalued when considering their solid cash outlook. This stock's P/CF looks attractive against its industry's average P/CF of 38.09. CRCT's P/CF has been as high as 16.17 and as low as 9.27, with a median of 13.30, all within the past year.
These are just a handful of the figures considered in Cricut's great Value grade. Still, they help show that the stock is likely being undervalued at the moment. Add this to the strength of its earnings outlook, and we can clearly see that CRCT is an impressive value stock right now.
Cricut, Inc. (CRCT - Free Report) appears an attractive pick, as it has been recently upgraded to a Zacks Rank #1 (Strong Buy). This upgrade is essentially a reflection of an upward trend in earnings estimates -- one of the most powerful forces impacting stock prices.
The sole determinant of the Zacks rating is a company's changing earnings picture. The Zacks Consensus Estimate -- the consensus of EPS estimates from the sell-side analysts covering the stock -- for the current and following years is tracked by the system.
Individual investors often find it hard to make decisions based on rating upgrades by Wall Street analysts, since these are mostly driven by subjective factors that are hard to see and measure in real time. In these situations, the Zacks rating system comes in handy because of the power of a changing earnings picture in determining near-term stock price movements.
Therefore, the Zacks rating upgrade for Cricut basically reflects positivity about its earnings outlook that could translate into buying pressure and an increase in its stock price.
Most Powerful Force Impacting Stock PricesThe change in a company's future earnings potential, as reflected in earnings estimate revisions, and the near-term price movement of its stock are proven to be strongly correlated. That's partly because of the influence of institutional investors that use earnings and earnings estimates for calculating the fair value of a company's shares. An increase or decrease in earnings estimates in their valuation models simply results in higher or lower fair value for a stock, and institutional investors typically buy or sell it. Their transaction of large amounts of shares then leads to price movement for the stock.
Fundamentally speaking, rising earnings estimates and the consequent rating upgrade for Cricut imply an improvement in the company's underlying business. Investors should show their appreciation for this improving business trend by pushing the stock higher.
Harnessing the Power of Earnings Estimate RevisionsEmpirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock movements, so it could be truly rewarding if such revisions are tracked for making an investment decision. Here is where the tried-and-tested Zacks Rank stock-rating system plays an important role, as it effectively harnesses the power of earnings estimate revisions.
The Zacks Rank stock-rating system, which uses four factors related to earnings estimates to classify stocks into five groups, ranging from Zacks Rank #1 (Strong Buy) to Zacks Rank #5 (Strong Sell), has an impressive externally-audited track record, with Zacks Rank #1 stocks generating an average annual return of +25% since 1988. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here >>>> .
Earnings Estimate Revisions for CricutFor the fiscal year ending December 2026, this company is expected to earn $0.32 per share, which is unchanged compared with the year-ago reported number.
Analysts have been steadily raising their estimates for Cricut. Over the past three months, the Zacks Consensus Estimate for the company has increased 128.6%.
Bottom LineUnlike the overly optimistic Wall Street analysts whose rating systems tend to be weighted toward favorable recommendations, the Zacks rating system maintains an equal proportion of "buy" and "sell" ratings for its entire universe of more than 4,000 stocks at any point in time. Irrespective of market conditions, only the top 5% of the Zacks-covered stocks get a "Strong Buy" rating and the next 15% get a "Buy" rating. So, the placement of a stock in the top 20% of the Zacks-covered stocks indicates its superior earnings estimate revision feature, making it a solid candidate for producing market-beating returns in the near term.
You can learn more about the Zacks Rank here >>>
The upgrade of Cricut to a Zacks Rank #1 positions it in the top 5% of the Zacks-covered stocks in terms of estimate revisions, implying that the stock might move higher in the near term.
A Media Snippet accompanying this announcement is available by clicking on this link.
SOUTH JORDAN, Utah, Sept. 03, 2026 (GLOBE NEWSWIRE) -- Cricut®, Inc. (NASDAQ: CRCT) today announced Cricut Maker® 5, its most versatile smart cutting machine yet, designed to help people confidently turn their ideas into meaningful, personalized items.
Cricut Maker 5 brings together expanded material capabilities, specialized tools, and an intuitive guided design experience. From popular and everyday projects like personalized apparel and full-color stickers to special projects like engraved metal tags, custom jewelry, dimensional home decor, and signage, Cricut Maker 5 offers unlimited creative freedom.
New to Cricut Maker 5 is the ability to cut and engrave compatible materials* up to 3 mm thick — a 25% increase in clearance compared with the previous generation’s 2.4 mm limit — opening more possibilities with materials such as leather, acrylic, metal, foam core, corrugated plastic, and felt. Combined with a sleek new design that's 30% more compact than the previous generation, Cricut Maker 5 delivers the brand’s most versatile making experience in a smaller footprint.
“Cricut Maker 5 is about giving people the confidence and capability to make more of what they imagine,” said Ashish Arora, CEO of Cricut. “We’re making advanced techniques like engraving more approachable and bringing more tools and materials into one connected experience, empowering people to turn more of their ideas into meaningful, personalized things they can make themselves.”
Create Without Limits
Compatible with more than 300 materials and 13 specialized tools, Cricut Maker 5 cuts, writes, draws, foils, scores, debosses, embosses, engraves, and more. With thoughtful improvements to features like the adaptive tool system, creators can cut everything from delicate materials like fabric and crepe paper to thicker materials like wood, leather, foam core, and corrugated plastic. This versatility gives people the flexibility to create across occasions, interests, and skill levels — from personalized gifts, apparel, and home decor to custom accessories, signage, jewelry, and dimensional projects.
With the ability to cut and engrave compatible materials up to 3 mm thick, Cricut Maker 5 enables projects with greater depth, durability, and dimension. Users can engrave a metal luggage tag or acrylic sign, create layered wood decor, and explore more advanced techniques from a single machine.
Designed to Fit Real Life
Cricut Maker 5 features an all-new, modern design in two new color options: Slate Blue and Teal. The new design and color options deliver a premium look that complements any creative workspace. At 30% more compact than previous Cricut Maker models, Cricut Maker 5 fits more naturally into today’s homes and creative spaces while maintaining the 12-inch cutting performance, precision, and reliability that Cricut is known for.
One Connected Experience, From Idea to Finished Project
Cricut Maker 5 works seamlessly with Cricut Design Space®, the free Cricut design app, making personalization easier than ever, whether you're creating your first project or your hundredth.
Recent Design Space enhancements simplify each stage of the creative process, including:
Guided design flows that help users get started and understand what they need at each stepAI-powered design tools* that help turn any idea into a cut-ready project designStreamlined editing tools and workflow improvements for a faster, more intuitive experienceMore than 1.75 million images, 1,500 fonts, and thousands of ready-to-make projects and templates*, with an expanding library of creative content available through Cricut Access™ This connected platform creates an intuitive, end-to-end making experience that helps users spend less time figuring out how and what to make, and more time bringing their ideas to life.
Bundles Designed to Make Getting Started Easy
Cricut Maker 5 is available in a variety of bundles designed to help people get the most from their machine starting day one. Rather than purchasing advanced tools, accessories, and materials separately, people can choose the bundle that best matches how they create. The Ultimate Bundle includes the most popular Cricut Maker-specific tools, including the Engraving Tip, Knife Blade, Deep Point Blade, and Rotary Blade, making it easy to begin engraving, cutting thicker materials, and exploring the machine's full creative potential right out of the box.
Pricing and Availability
Cricut Maker 5 will be available beginning September 4, 2026, with bundles starting at USD $349 in Slate Blue.
For the first two weeks following launch, Cricut Maker 5 will be available exclusively through Cricut.com and Michaels stores. Michaels will offer an exclusive bundle featuring the Teal machine. Following the exclusivity period, Cricut Maker 5 and select bundles will be available through additional online and in-store retailers where Cricut machines are sold.
"At Michaels, we’re passionate about fueling the joy of creativity and celebration, and our partnership with Cricut helps make that possible in new ways,” said Chuck Smith, Senior Vice President at Michaels. “We’re excited to introduce the Cricut Maker 5 to our customers in an exclusive teal color, giving them even more opportunities to explore their creativity. We can’t wait to see what our customers create, celebrate and share with it.”
Learn more about Cricut Maker 5 on the Cricut Blog.
*Full content library & certain software features requires paid Cricut Access™ subscription. Visit help.cricut.com for specific compatibility, details, terms and conditions, warranty information, and more.
About Cricut, Inc.
Cricut, Inc. is a creative platform company that makes it easy for users to create meaningful personal items. Cricut hardware and software work together as a connected platform for consumers to make beautiful, high-quality projects quickly and easily. These industry-leading products include a flagship line of smart cutting machines — the Cricut Maker® family, the Cricut Explore® family, and the Cricut Joy® family — accompanied by other unique tools like Cricut EasyPress®, the Infusible Ink™ system, and a diverse collection of materials. In addition to providing tools and materials, Cricut fosters a thriving community of millions of dedicated users worldwide.
Here are two stocks with buy rank and strong value characteristics for investors to consider today, September 3:
Cricut, Inc. (CRCT - Free Report) : This crafting and creative technology company carries a Zacks Rank #1, and has witnessed the Zacks Consensus Estimate for its current year earnings increasing by 184.9% over the last 60 days.
Cricut has a price-to-earnings ratio (P/E) of 18.28 compared with 22.23 for the S&P. The company possesses a Value Scoreof A.
Pitney Bowes Inc. (PBI - Free Report) : This digital shipping company carries a Zacks Rank #1, and has witnessed the Zacks Consensus Estimate for its current year earnings increasing by 3.7% over the last 60 days.
Pitney Bowes has a price-to-earnings ratio (P/E) of 10.16 compared with 11.80 for the industry. The company possesses a Value Score of A.
See the full list of top ranked stocks here.
Learn more about the Value score and how it is calculated here.
Here are two stocks with buy rank and strong income characteristics for investors to consider today, September 3:
Pitney Bowes Inc. (PBI - Free Report) : This digital shipping company witnessed the Zacks Consensus Estimate for its current year earnings increasing 3.7% the last 60 days.
This Zacks Rank #1 company has a dividend yield of 2.3%, compared with the industry average of 1.5%.
Cricut, Inc. (CRCT - Free Report) : This crafting and creative technology company has witnessed the Zacks Consensus Estimate for its current year earnings increasing 128.6% the last 60 days.
This Zacks Rank #1 company has a dividend yield of 3.4%, compared with the industry average of 0.0%.
See the full list of top ranked stocks here.
Find more top income stocks with some of our great premium screens.
While the proven Zacks Rank places an emphasis on earnings estimates and estimate revisions to find strong stocks, we also know that investors tend to develop their own individual strategies. With this in mind, we are always looking at value, growth, and momentum trends to discover great companies.
Of these, value investing is easily one of the most popular ways to find great stocks in any market environment. Value investors use fundamental analysis and traditional valuation metrics to find stocks that they believe are being undervalued by the market at large.
In addition to the Zacks Rank, investors looking for stocks with specific traits can utilize our Style Scores system. Of course, value investors will be most interested in the system's "Value" category. Stocks with "A" grades for Value and high Zacks Ranks are among the best value stocks available at any given moment.
One company to watch right now is Cricut (CRCT - Free Report) . CRCT is currently sporting a Zacks Rank #1 (Strong Buy), as well as a Value grade of A.
Value investors also use the P/S ratio. The P/S ratio is calculated as price divided by sales. This is a preferred metric because revenue can't really be manipulated, so sales are often a truer performance indicator. CRCT has a P/S ratio of 1.78. This compares to its industry's average P/S of 1.82.
Finally, we should also recognize that CRCT has a P/CF ratio of 14.98. This figure highlights a company's operating cash flow and can be used to find firms that are undervalued when considering their impressive cash outlook. CRCT's current P/CF looks attractive when compared to its industry's average P/CF of 37.06. Within the past 12 months, CRCT's P/CF has been as high as 16.17 and as low as 9.27, with a median of 13.30.
These are just a handful of the figures considered in Cricut's great Value grade. Still, they help show that the stock is likely being undervalued at the moment. Add this to the strength of its earnings outlook, and we can clearly see that CRCT is an impressive value stock right now.
SOUTH JORDAN, Utah, Aug. 26, 2026 (GLOBE NEWSWIRE) -- Cricut, Inc. (“Cricut”) (NASDAQ: CRCT), the creative technology company that has brought a connected platform for making to millions of users worldwide, today announced that members of its management team are scheduled to present at upcoming investor conferences.
Details for the events are as follows:
Barclays 19th Annual Global Consumer Conference on Wednesday, September 9, 2026, in Boston.Goldman Sachs 2026 Communacopia + Technology Conference on Thursday, September 10, 2026, in San Francisco. The presentations will be webcast live on the investor relations section of Cricut’s website at https://investor.cricut.com/. A replay of the presentations will be available on the website following the completion of the events.
About Cricut, Inc.
Cricut, Inc. is a creative platform company that makes it easy for users to create meaningful personal items. Cricut hardware and software work together as a connected platform for consumers to make beautiful, high-quality projects quickly and easily. These industry-leading products include a flagship line of smart cutting machines — the Cricut Maker® family, the Cricut Explore® family, the Cricut Joy® family — accompanied by other unique tools like Cricut EasyPress®, the Infusible Ink™ system, and a diverse collection of materials. In addition to providing tools and materials, Cricut fosters a thriving community of millions of dedicated users worldwide.
Cricut has used, and intends to continue using, its investor relations website and the Cricut News Blog (https://cricut.com/blog/news/) to disclose material non-public information and to comply with its disclosure obligations under Regulation FD. Accordingly, you should monitor our investor relations website and the Cricut News Blog in addition to following our press releases, SEC filings and public conference calls and webcasts.
For those looking to find strong Business Services stocks, it is prudent to search for companies in the group that are outperforming their peers. Has Cricut, Inc. (CRCT - Free Report) been one of those stocks this year? Let's take a closer look at the stock's year-to-date performance to find out.
Cricut, Inc. is one of 246 individual stocks in the Business Services sector. Collectively, these companies sit at #10 in the Zacks Sector Rank. The Zacks Sector Rank gauges the strength of our 16 individual sector groups by measuring the average Zacks Rank of the individual stocks within the groups.
The Zacks Rank is a successful stock-picking model that emphasizes earnings estimates and estimate revisions. The system highlights a number of different stocks that could be poised to outperform the broader market over the next one to three months. Cricut, Inc. is currently sporting a Zacks Rank of #1 (Strong Buy).
Over the past three months, the Zacks Consensus Estimate for CRCT's full-year earnings has moved 128.6% higher. This is a sign of improving analyst sentiment and a positive earnings outlook trend.
Our latest available data shows that CRCT has returned about 12.9% since the start of the calendar year. At the same time, Business Services stocks have lost an average of 7.9%. This means that Cricut, Inc. is outperforming the sector as a whole this year.
Another stock in the Business Services sector, Fluent (FLNT - Free Report) , has outperformed the sector so far this year. The stock's year-to-date return is 71.9%.
For Fluent, the consensus EPS estimate for the current year has increased 12.5% over the past three months. The stock currently has a Zacks Rank #2 (Buy).
Breaking things down more, Cricut, Inc. is a member of the Technology Services industry, which includes 121 individual companies and currently sits at #147 in the Zacks Industry Rank. Stocks in this group have lost about 11.7% so far this year, so CRCT is performing better this group in terms of year-to-date returns.
In contrast, Fluent falls under the Advertising and Marketing industry. Currently, this industry has 16 stocks and is ranked #63. Since the beginning of the year, the industry has moved +2.2%.
Investors interested in the Business Services sector may want to keep a close eye on Cricut, Inc. and Fluent as they attempt to continue their solid performance.
Cricut (NASDAQ:CRCT – Get Free Report) and Purple Innovation (NASDAQ:PRPL – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, dividends, earnings and institutional ownership.
Institutional & Insider Ownership
19.6% of Cricut shares are held by institutional investors. Comparatively, 88.4% of Purple Innovation shares are held by institutional investors. 16.5% of Cricut shares are held by insiders. Comparatively, 54.0% of Purple Innovation shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Analyst Ratings
This is a summary of recent recommendations and price targets for Cricut and Purple Innovation, as reported by MarketBeat.
Cricut currently has a consensus target price of $4.07, suggesting a potential downside of 24.69%. Purple Innovation has a consensus target price of $16.25, suggesting a potential upside of 191.22%. Given Purple Innovation’s higher probable upside, analysts plainly believe Purple Innovation is more favorable than Cricut.
Risk and Volatility
Cricut has a beta of 0.19, meaning that its share price is 81% less volatile than the S&P 500. Comparatively, Purple Innovation has a beta of 1.46, meaning that its share price is 46% more volatile than the S&P 500.
Earnings and Valuation
This table compares Cricut and Purple Innovation”s top-line revenue, earnings per share (EPS) and valuation.
Gross Revenue
Price/Sales Ratio
Net Income
Earnings Per Share
Price/Earnings Ratio
Cricut
$708.78 million
1.60
$76.71 million
$0.43
12.56
Purple Innovation
$453.45 million
0.05
-$51.41 million
($11.24)
-0.50
Cricut has higher revenue and earnings than Purple Innovation. Purple Innovation is trading at a lower price-to-earnings ratio than Cricut, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Cricut and Purple Innovation’s net margins, return on equity and return on assets.
Net Margins
Return on Equity
Return on Assets
Cricut
12.71%
24.57%
15.42%
Purple Innovation
-10.74%
N/A
-10.89%
Summary
Cricut beats Purple Innovation on 9 of the 13 factors compared between the two stocks.
About Cricut
(Get Free Report)
Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates through three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company offers connected machines, design apps, and accessories and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines include Cricut Joy family for personalization, organization, and customization; Cricut Explore family for cutting, writing, and scoring; Cricut Maker family for cutting, writing, scoring, and adding decorative effects to various materials, such as paper, vinyl, iron-on vinyl, pens, and others; and Cricut Venture for cutting, writing, and scoring large-format projects at professional speeds. The company also provides Cricut Access and Cricut Access Premium subscription offerings, and in-app purchases; and a software that integrates its connected machines and design apps comprising Cricut Joy App, Design Space, and other design apps. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials. The company offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. It operates in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, and Western Europe, as well as the Middle East, Latin America, South Africa, and Asia. The company was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.
(Get Free Report)
Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.
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Dimensional Fund Advisors LP increased its holdings in Cricut, Inc. (NASDAQ:CRCT – Free Report) by 30.4% in the first quarter, according to its most recent 13F filing with the SEC. The institutional investor owned 985,868 shares of the company’s stock after purchasing an additional 229,663 shares during the period. Dimensional Fund Advisors LP owned approximately 0.47% of Cricut worth $3,687,000 as of its most recent SEC filing.
Several other institutional investors and hedge funds also recently made changes to their positions in the business. Bank of New York Mellon Corp raised its position in Cricut by 4.8% in the 1st quarter. Bank of New York Mellon Corp now owns 557,359 shares of the company’s stock worth $2,085,000 after purchasing an additional 25,642 shares during the period. Diversified Trust Co purchased a new stake in Cricut during the 1st quarter valued at about $67,000. Corient Private Wealth LLC lifted its position in Cricut by 34.6% in the fourth quarter. Corient Private Wealth LLC now owns 16,917 shares of the company’s stock valued at $84,000 after purchasing an additional 4,349 shares during the last quarter. Caitong International Asset Management Co. Ltd lifted its position in Cricut by 57,811.1% in the fourth quarter. Caitong International Asset Management Co. Ltd now owns 5,212 shares of the company’s stock valued at $26,000 after purchasing an additional 5,203 shares during the last quarter. Finally, Invesco Ltd. boosted its stake in shares of Cricut by 29.7% during the fourth quarter. Invesco Ltd. now owns 132,981 shares of the company’s stock valued at $658,000 after purchasing an additional 30,484 shares during the period. Institutional investors own 19.60% of the company’s stock.
Wall Street Analyst Weigh In Several brokerages have recently issued reports on CRCT. Weiss Ratings upgraded shares of Cricut from a “hold (c-)” rating to a “hold (c)” rating in a report on Thursday, August 6th. The Goldman Sachs Group reiterated a “sell” rating and set a $3.75 target price on shares of Cricut in a report on Wednesday, May 6th. Morgan Stanley reissued an “underweight” rating and issued a $3.70 target price on shares of Cricut in a research note on Wednesday, August 5th. Finally, Zacks Research upgraded Cricut from a “hold” rating to a “strong-buy” rating in a report on Wednesday, August 5th. One investment analyst has rated the stock with a Strong Buy rating, one has assigned a Hold rating and four have issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Reduce” and a consensus price target of $3.82.
Read Our Latest Stock Analysis on CRCT
Insider Activity In other news, insider Ryan Harmer sold 17,267 shares of the company’s stock in a transaction that occurred on Thursday, May 28th. The shares were sold at an average price of $4.12, for a total value of $71,140.04. Following the transaction, the insider owned 325,579 shares in the company, valued at approximately $1,341,385.48. This represents a 5.04% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is accessible through this link. Also, CEO Arora Ashish sold 60,000 shares of the company’s stock in a transaction that occurred on Wednesday, August 5th. The stock was sold at an average price of $5.98, for a total transaction of $358,800.00. Following the completion of the transaction, the chief executive officer owned 4,207,105 shares in the company, valued at approximately $25,158,487.90. This represents a 1.41% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 213,633 shares of company stock worth $1,023,514 over the last three months. 16.48% of the stock is currently owned by insiders.
Cricut Stock Down 1.5% Shares of CRCT opened at $5.88 on Thursday. The business’s 50 day moving average price is $4.66 and its 200-day moving average price is $4.40. Cricut, Inc. has a 52 week low of $3.73 and a 52 week high of $6.93. The stock has a market cap of $1.23 billion, a P/E ratio of 13.67 and a beta of 0.19.
Cricut (NASDAQ:CRCT – Get Free Report) last issued its quarterly earnings results on Tuesday, August 4th. The company reported $0.19 earnings per share for the quarter, beating the consensus estimate of $0.06 by $0.13. The firm had revenue of $156.28 million during the quarter, compared to the consensus estimate of $159.95 million. Cricut had a return on equity of 24.57% and a net margin of 12.71%. On average, equities analysts anticipate that Cricut, Inc. will post 0.32 EPS for the current year.
About Cricut (Free Report)
Cricut, Inc (NASDAQ: CRCT) is a U.S.-based technology company specializing in personal and small-business crafting solutions. The company designs and markets a family of cutting machines that leverage computer-aided design to precisely cut a wide range of materials, including paper, vinyl, fabric and leather. Complementing its hardware offerings, Cricut provides proprietary software and mobile applications that enable users to create custom artwork, import graphics and access a vast library of pre-designed projects and fonts through a subscription service.
Founded as a division of Provo Craft & Novelty in 2005, Cricut emerged as an independent public company in March 2021.
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Here at Zacks, we focus on our proven ranking system, which places an emphasis on earnings estimates and estimate revisions, to find winning stocks. But we also understand that investors develop their own strategies, so we are constantly looking at the latest trends in value, growth, and momentum to find strong companies for our readers.
Considering these trends, value investing is clearly one of the most preferred ways to find strong stocks in any type of market. Value investors use a variety of methods, including tried-and-true valuation metrics, to find these stocks.
In addition to the Zacks Rank, investors looking for stocks with specific traits can utilize our Style Scores system. Of course, value investors will be most interested in the system's "Value" category. Stocks with "A" grades for Value and high Zacks Ranks are among the best value stocks available at any given moment.
One company to watch right now is Cricut (CRCT - Free Report) . CRCT is currently sporting a Zacks Rank #1 (Strong Buy), as well as an A grade for Value.
Value investors also love the P/S ratio, which is calculated by simply dividing a stock's price with the company's sales. This is a popular metric because sales are harder to manipulate on an income statement, so they are often considered a better performance indicator. CRCT has a P/S ratio of 1.78. This compares to its industry's average P/S of 1.96.
Finally, investors should note that CRCT has a P/CF ratio of 14.98. This metric takes into account a company's operating cash flow and can be used to find stocks that are undervalued based on their solid cash outlook. CRCT's current P/CF looks attractive when compared to its industry's average P/CF of 37.01. CRCT's P/CF has been as high as 16.17 and as low as 9.27, with a median of 13.30, all within the past year.
Vontier (VNT - Free Report) may be another strong Technology Services stock to add to your shortlist. VNT is a Zacks Rank of #2 (Buy) stock with a Value grade of A.
Shares of Vontier currently hold a Forward P/E ratio of 12.63, and its PEG ratio is 1.32. In comparison, its industry sports average P/E and PEG ratios of 21.78 and 1.11.
VNT's Forward P/E has been as high as 12.96 and as low as 8.65, with a median of 11.59. During the same time period, its PEG ratio has been as high as 1.78, as low as 0.86, with a median of 1.31.
Additionally, Vontier has a P/B ratio of 5.25 while its industry's price-to-book ratio sits at 4.41. For VNT, this valuation metric has been as high as 5.82, as low as 3.75, with a median of 4.98 over the past year.
These are just a handful of the figures considered in Cricut and Vontier's great Value grade. Still, they help show that the stock is likely being undervalued at the moment. Add this to the strength of its earnings outlook, and we can clearly see that CRCT and VNT is an impressive value stock right now.
For those looking to find strong Business Services stocks, it is prudent to search for companies in the group that are outperforming their peers. Cricut, Inc. (CRCT - Free Report) is a stock that can certainly grab the attention of many investors, but do its recent returns compare favorably to the sector as a whole? A quick glance at the company's year-to-date performance in comparison to the rest of the Business Services sector should help us answer this question.
Cricut, Inc. is one of 246 individual stocks in the Business Services sector. Collectively, these companies sit at #9 in the Zacks Sector Rank. The Zacks Sector Rank considers 16 different groups, measuring the average Zacks Rank of the individual stocks within the sector to gauge the strength of each group.
The Zacks Rank is a proven model that highlights a variety of stocks with the right characteristics to outperform the market over the next one to three months. The system emphasizes earnings estimate revisions and favors companies with improving earnings outlooks. Cricut, Inc. is currently sporting a Zacks Rank of #1 (Strong Buy).
Within the past quarter, the Zacks Consensus Estimate for CRCT's full-year earnings has moved 128.6% higher. This signals that analyst sentiment is improving and the stock's earnings outlook is more positive.
Our latest available data shows that CRCT has returned about 22.6% since the start of the calendar year. Meanwhile, the Business Services sector has returned an average of -7.5% on a year-to-date basis. This shows that Cricut, Inc. is outperforming its peers so far this year.
Recruit Holdings Co., Ltd. (RCRUY - Free Report) is another Business Services stock that has outperformed the sector so far this year. Since the beginning of the year, the stock has returned 43.9%.
The consensus estimate for Recruit Holdings Co., Ltd.'s current year EPS has increased 3.9% over the past three months. The stock currently has a Zacks Rank #1 (Strong Buy).
Looking more specifically, Cricut, Inc. belongs to the Technology Services industry, which includes 121 individual stocks and currently sits at #163 in the Zacks Industry Rank. Stocks in this group have lost about 8.8% so far this year, so CRCT is performing better this group in terms of year-to-date returns.
In contrast, Recruit Holdings Co., Ltd. falls under the Business - Information Services industry. Currently, this industry has 7 stocks and is ranked #63. Since the beginning of the year, the industry has moved +2.2%.
Cricut, Inc. and Recruit Holdings Co., Ltd. could continue their solid performance, so investors interested in Business Services stocks should continue to pay close attention to these stocks.
Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.
Cricut, Inc. (CRCT - Free Report) came out with quarterly earnings of $0.19 per share, beating the Zacks Consensus Estimate of $0.04 per share. This compares to earnings of $0.11 per share a year ago. These figures are adjusted for non-recurring items.
This quarterly report represents an earnings surprise of +375.00%. A quarter ago, it was expected that this company would post earnings of $0.05 per share when it actually produced earnings of $0.1, delivering a surprise of +100%.
Over the last four quarters, the company has surpassed consensus EPS estimates three times.
Cricut, which belongs to the Zacks Technology Services industry, posted revenues of $156.29 million for the quarter ended June 2026, missing the Zacks Consensus Estimate by 6.89%. This compares to year-ago revenues of $172.11 million. The company has topped consensus revenue estimates two times over the last four quarters.
The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call.
Cricut shares have lost about 3.2% since the beginning of the year versus the S&P 500's gain of 11%.
What's Next for Cricut?While Cricut has underperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock?
There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately.
Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions.
Ahead of this earnings release, the estimate revisions trend for Cricut was mixed. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #3 (Hold) for the stock. So, the shares are expected to perform in line with the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
It will be interesting to see how estimates for the coming quarters and the current fiscal year change in the days ahead. The current consensus EPS estimate is $0.04 on $170.97 million in revenues for the coming quarter and $0.14 on $706.52 million in revenues for the current fiscal year.
Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Technology Services is currently in the bottom 40% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.
QXO, Inc. (QXO - Free Report) , another stock in the same industry, has yet to report results for the quarter ended June 2026.
This company is expected to post quarterly earnings of $0.10 per share in its upcoming report, which represents a year-over-year change of -9.1%. The consensus EPS estimate for the quarter has been revised 14.1% higher over the last 30 days to the current level.
QXO, Inc.'s revenues are expected to be $3.21 billion, up 68.3% from the year-ago quarter.
Can Cricut Stock Jump Higher In 2023? Cricut NASDAQ: CRCT reported second-quarter revenue of $156.3 million, down approximately 9% from a year earlier, as product sales faced a difficult comparison with a prior-year period that benefited from tariff-related purchase pull-forwards. The company said platform revenue continued to grow, while connected-machine sell-out rose at a double-digit rate.
Net income was $39.1 million, or $0.19 per diluted share, compared with $24.5 million, or $0.11 per diluted share, in the year-earlier quarter. Results included $17.9 million of gross-margin benefit from IEEPA tariff refunds and a $6.4 million release of accrued reserves following the settlement of a royalty dispute.
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Cricut Fails To Impress The Market And Shares Go On Sale “In Q2, we continued to see benefits from our platform-first strategy aimed at creating a simpler, more compelling user experience,” President and CEO Ashish Arora said. He cited rising machine demand, stable engagement metrics and subscription growth as signs that the company’s strategy is gaining traction.
Platform revenue and subscriptions rise Platform revenue increased just over 5% year over year to $85 million. Paid subscribers rose by 93,000, or more than 3%, from a year earlier to just over 3.1 million. Sequentially, Cricut added 25,000 paid subscribers during the quarter.
Cricut Crafted Another Great Quarter Average revenue per user increased 5% to $56.37, from $53.84 in the prior-year period. Chief Financial Officer Kimball Shill said platform revenue growth reflected the larger subscriber base and foreign-exchange effects.
The company is expanding its premium subscription offering, which starts at $14.99 per month, across desktop and mobile applications after what Arora described as strong adoption during initial testing. Cricut is also testing additional plan formats and pricing tiers.
During the quarter, the company introduced AI-powered Creative Labs features that allow subscribers to transform personal photos into projects such as coloring pages and photo art. Arora said Cricut’s AI tools are designed around the company’s machines, materials and project workflows to help users produce designs that translate into physical projects.
Active users increased 1% year over year and were flat sequentially, marking the first time the metric had stabilized in a second quarter since 2022, according to the company. Ninety-day engaged users were also stable year over year.
Machine demand offsets weaker product revenue Products revenue fell 22% to $71.3 million, primarily due to lower volumes and promotional pricing. Shill said the decline largely reflected a difficult comparison against the second quarter of 2025, when customers pulled forward purchases amid tariff-related supply-chain uncertainty.
Despite the revenue decline, global connected-machine sell-out grew at a double-digit rate. New Cricut Joy 2 and Cricut Explore 5 bundles were key contributors, along with an earlier Prime Day. The company also reported double-digit growth in global machine sell-in units.
Shill said machine revenue faced an unfavorable product mix comparison because the company launched Joy 2 and Explore 5 this year, compared with the higher-priced Explore 4 and Maker 4 machines launched a year ago. He also cited more promotional activity for continuing products, including Maker 4 and Joy Xtra.
Arora said the company’s bundle-only approach for new machines is intended to introduce users to Cricut tools, accessories and materials at the outset. The company also introduced new accessories and materials stock-keeping units during retailer resets, with particular emphasis on printable products, including items used for stickers, labels, photos and gifts.
Cricut launched its next-generation Autopress large-format heat press in July. Arora said the company plans to continue innovating in that market.
International timing issue weighs on reported sales International revenue was $35.9 million, down 1% year over year, and represented 23% of total revenue, up from 21% a year earlier. Foreign exchange provided a 2.6% benefit to international revenue.
Shill said a change in how Cricut supplies one of its largest European retail partners created a temporary timing issue involving inventory and invoicing. The transition is largely complete, he said, and the company does not expect it to remain a revenue headwind in the third quarter.
Excluding the foreign-exchange benefit, international revenue would have grown in the quarter absent the European distribution timing issue, Shill said. He added that connected-machine sell-out has grown significantly year over year in Asia, the Middle East and Africa, and Latin America, though those regions remain a relatively small part of the business.
Profitability boosted by one-time items Total gross margin rose to 74.5% from the prior-year quarter, aided by the IEEPA tariff refunds and royalty settlement. Platform gross margin was 93%, while products gross margin was 52.4%, compared with 32.4% a year earlier.
Shill said that excluding the one-time items, total gross margin would have been about 58.9%, roughly flat with the first quarter. Operating margin would have been 14.7%, compared with the reported 30.3%.
Operating expenses declined about 3% to $69 million, including $5.5 million in stock-based compensation. Operating income was $47.4 million, compared with $30.1 million in the prior-year period.
Cricut generated $50.4 million in operating cash flow during the quarter and ended the period with $286 million in cash and cash equivalents, with no debt. Inventory declined $19 million year over year to $106 million.
During the quarter, the company repurchased 1.7 million shares for $7.5 million. It had $21.6 million remaining under its $50 million repurchase authorization. Cricut also paid a recurring semiannual dividend of $0.10 per share on July 21.
Second-half outlook Cricut does not provide detailed quarterly or annual guidance, but management said it expects platform revenue to grow in each remaining quarter of 2026. Subscriber trends are expected to follow typical seasonal patterns, including softness in the third quarter.
Shill said the company projects second-half growth in both products and platform revenue, supported by new product launches, marketing investments, promotional efforts and improved onboarding. Cricut expects to remain profitable in each quarter and generate operating cash flow for the full year.
The company said existing tariffs, input costs, supply-chain conditions and cautious consumers in some markets remain pressures. While Cricut has received most of its anticipated IEEPA tariff refunds, Shill said some refunds are still being processed and the company is not providing margin guidance because of continuing tariff uncertainty.
About Cricut (NASDAQ:CRCT)Cricut, Inc NASDAQ: CRCT is a U.S.-based technology company specializing in personal and small-business crafting solutions. The company designs and markets a family of cutting machines that leverage computer-aided design to precisely cut a wide range of materials, including paper, vinyl, fabric and leather. Complementing its hardware offerings, Cricut provides proprietary software and mobile applications that enable users to create custom artwork, import graphics and access a vast library of pre-designed projects and fonts through a subscription service.
Founded as a division of Provo Craft & Novelty in 2005, Cricut emerged as an independent public company in March 2021.
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Over 3.1 million Paid Subscribers, up 3% over Q2 2025
Q2 2026 revenue of $156.3 million, down 9% compared to Q2 2025
Net income of $39.1 million, up 59% compared to Q2 2025
Recurring semi-annual dividend of $0.10 per share paid in July 2026
SOUTH JORDAN, Utah, Aug. 04, 2026 (GLOBE NEWSWIRE) -- Cricut, Inc. (“Cricut”) (NASDAQ: CRCT), the creative technology company that has brought a connected platform for making to millions of users worldwide, today announced financial results for its second quarter ended June 30, 2026.
“We were pleased with the progress we made executing against our strategic priorities in the second quarter,” said Ashish Arora, Chief Executive Officer of Cricut. “Although total company revenue declined 9% year over year in Q2, subscriptions exceeded 3.1 million, we saw improving engagement trends, and achieved double-digit global machine sell-out growth. These results reinforce our confidence that our platform-first strategy is making Cricut easier to discover, easier to use, and more valuable for our customers, while positioning the business for growth.”
Second Quarter 2026 Financial Results
Revenue was $156.3 million, down 9% from Q2 2025.Platform revenue was $85.0 million, up over 5% over Q2 2025.Products revenue was $71.3 million, down 22.0% from Q2 2025.International revenue decreased by 1% from Q2 2025 and was 23% of total revenue, up from 21% of total revenue in Q2 2025.Gross margin was 74.5%, up from 59.0% in Q2 2025.Operating income was $47.4 million, or 30.3% of revenue, and up 58% from Q2 2025. Operating income in Q2 2025 was $30.1 million, or 17.5% of revenue.Net income was $39.1 million, or 25.0% of revenue, and up 59% from Q2 2025. Net income in Q2 2025 was $24.5 million, or 14.2% of revenue.Diluted earnings per share was $0.19, up from $0.11 per share in Q2 2025.Generated $50 million in Cash from Operations in Q2.Used $7.5 million to repurchase 1,742,294 shares of our common stock in Q2 with $21.6 million remaining on our $50 million authorized stock repurchase program, which the board replenished in May 2025. “In the second quarter, we delivered revenue of $156.3 million, down 9% year over year, and net income of $39.1 million, or 25.0% of sales, benefiting from some unique items. Platform revenue grew over 5% to $85.0 million,” said Kimball Shill, Chief Financial Officer. “Our business continues to generate healthy cash flow and maintain a strong balance sheet, providing the flexibility to invest in innovation, international expansion, and marketing, while continuing to return capital to shareholders through dividends and share repurchases. We believe our financial position gives us the ability to execute our strategy and invest for future growth.”
Recent Business Highlights
Paid Subscribers increased to 3.10 million, up 3% year-over-year.Platform ARPU increased to $56.37, up 5% year-over-year.Active Users grew 1% year-over-year to nearly 6.0 million.90-Day Engaged Users was flat year-over-year at 3.5 million.After Q2 closed, Cricut completed a recurring semi-annual dividend of $0.10 per share paid on July 21, 2026, to shareholders of record on July 7, 2026** ** The approved dividend is to the Company’s Class A and Class B Common Stockholders. In addition, holders of restricted stock units that are unvested on the record date are credited with a dividend equivalent based on the value of the per share dividend pursuant to the terms of the Company’s equity incentive documents. The dividend equivalent entitles such holders to receive additional shares upon vesting of the corresponding restricted stock units. The board of directors views this level of capital allocation, both stock repurchases and dividends, as appropriate given the Company’s operating and financial plans and will continue to evaluate capital allocation on a regular basis.
Key Performance Metrics
In addition to the measures presented in our condensed consolidated financial statements, we use the following key business metrics to evaluate our business, measure our performance, identify trends affecting our business, and make strategic decisions. We believe these metrics are useful to investors because they can help in monitoring the long-term health of our business. Our determination and presentation of these metrics may differ from that of other companies. The presentation of these metrics is meant to be considered in addition to, not as a substitute for or in isolation from, our financial measures prepared in accordance with GAAP.
As of June 30, 2026 2025Active Users (in thousands)5,969 5,90190-Day Engaged Users (in thousands)3,494 3,482Paid Subscribers (in thousands)3,103 3,010 Twelve Months Ended March 31, 2026 2025Platform ARPU$56.37 $53.84
Glossary of Terms
Active Users
We define Active Users as registered users of at least one registered connected machine who have utilized their connected machine to create a project in the last 365 days. One user may own multiple registered connected machines but is only counted once if that user registers those connected machines by using the same email address. If possession of a connected machine is transferred to a new owner and registered by that new owner, the new owner is added to the total Active Users and the prior owner is removed from the total Active Users if the prior owner does not own any other registered connected machines. Active Users is a key indicator of the health of our business, because changes in the number of Active Users excludes non-users to better represent opportunities for us to drive additional platform and product revenue.
90-Day Engaged Users
We define 90-Day Engaged Users as registered users of at least one registered connected machine who have utilized their connected machine to create a project in the last 90 days. One user may own multiple registered connected machines but is only counted once if that user registers those connected machines by using the same email address. If possession of a connected machine is transferred to a new owner and registered by that new owner, the new owner is added to the total 90-Day Engaged Users and the prior owner is removed from the total 90-Day Engaged Users if the prior owner does not own any other registered connected machines. 90-Day Engaged Users excludes non-users to better represent opportunities for us to drive additional platform and product revenue.
Paid Subscribers
We define Paid Subscribers as the number of users with a subscription to Cricut Access or Cricut Access Premium, excluding cancelled, unpaid, paused, or free trial subscriptions, as of the end of a period. Paid Subscribers is a key metric to track growth in our Platform revenue and potential leverage in our gross margin.
Platform ARPU
We define Platform ARPU as Platform revenue in a 12-month period divided by Active Users. Platform ARPU allows us to forecast Platform revenue over time and is an indicator of our ability to expand with users and of user engagement with our subscription offerings.
Webcast and Conference Call Information
Cricut management will host a conference call and webcast to discuss the results today, Tuesday, August 4, 2026 at 3:00 p.m. Mountain Time (5:00 p.m. Eastern Time). Information about Cricut’s financial results, including a link to the live and archived webcast of the conference call, will be made available on Cricut’s investor relations website at https://investor.cricut.com/.
The live call may also be accessed via telephone. Please pre-register using this link: https://register-conf.media-server.com/register/BI98ef3f88677d416c98006d778bcd5c08. After registering, a confirmation will be sent via email and will include dial-in details and a unique PIN code for entry to the call. To avoid long wait times, we suggest registering at minimum 15 minutes before the start of the call to receive your unique PIN code.
About Cricut, Inc.
Cricut, Inc. is a creative platform company that makes it easy for users to create meaningful personal items. Cricut hardware and software work together as a connected platform for consumers to make beautiful, high-quality projects quickly and easily. These industry-leading products include a flagship line of smart cutting machines — the Cricut Maker® family, the Cricut Explore® family, the Cricut Joy® family — accompanied by other unique tools like Cricut EasyPress®, the Infusible Ink™ system, and a diverse collection of materials. In addition to providing tools and materials, Cricut fosters a thriving community of millions of dedicated users worldwide.
Cricut has used, and intends to continue using, its investor relations website and the Cricut News Blog (https://cricut.com/blog/news/) to disclose material non-public information and to comply with its disclosure obligations under Regulation FD. Accordingly, you should monitor our investor relations website and the Cricut News Blog in addition to following our press releases, SEC filings and public conference calls and webcasts.
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 as amended (the “Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements include, but are not limited to, quotations from management, business outlook, strategies, capital allocation plans, the impact of tariffs on our business, the impact of geopolitical conflict or war on our supply chain, market size and growth opportunities. Forward-looking statements generally can be identified by the fact that they do not relate strictly to historical or current facts and by the use of forward-looking words such as “anticipates,” “believes,” “targets,” “potential,” “estimates,” “expects,” “intends,” “plans,” “projects,” “may,” “will” or similar terminology. In particular, statements, express or implied, concerning future actions, conditions or events, future results of operations or the ability to generate revenues, income or cash flow are forward-looking statements. These statements are based on and reflect our current expectations, estimates, assumptions and/ or projections and our perception of historical trends and current conditions, as well as other factors that we believe are appropriate and reasonable under the circumstances. Forward-looking statements are neither predictions nor guarantees of future events, circumstances or performance and are inherently subject to known and unknown risks, uncertainties and assumptions, many of which are beyond our control, that could cause our actual results to differ materially from those indicated by those statements. There can be no assurance that our expectations, estimates, assumptions and/or projections, including with respect to the future earnings and performance of Cricut, Inc., will prove to be correct or that any of our expectations, estimates or projections will be achieved. The forward-looking statements included in this press release are only made as of the date indicated on the relevant materials and are based on our estimates and opinions at the time the statements are made. We disclaim any obligation to publicly update any forward-looking statement to reflect subsequent events or circumstances or changes in opinion, except as required by law.
Numerous factors could cause our actual results and events to differ materially from those expressed or implied by forward-looking statements including, but not limited to, risks and uncertainties associated with: our ability to attract and engage with our users; competitive risks; supply chain, manufacturing, distribution and fulfillment risks; international risks, including regulation, trade wars, heightened, scheduled, or threatened tariffs or by retaliatory trade measures that have materially increased our costs and the potential for further trade barriers or disruptions; sales and marketing risks, including our dependence on sales to brick-and-mortar and online retail partners and our need to continue to grow online sales; risks relating to the complexity of our business, which includes connected machines, custom tools, hundreds of materials, design apps, e-commerce software, subscriptions, content, international production, direct sales and retail distribution; risks related to product quality, safety and warranty claims and returns; risks related to the fluctuation of our quarterly results of operations and other operating metrics; risks related to intellectual property, cybersecurity and potential data breaches; risks related to our dependence on our Chief Executive Officer; risks related to our status as a “controlled company”; and the impact of economic and geopolitical events, natural disasters and actual or threatened public health emergencies, current recessionary pressures and any resulting economic slowdown from any of these events, or other resulting interruption to our operations. These risks and uncertainties are described in greater detail, or are incorporated by reference, under the heading “Risk Factors” in the most recent form 10-K or 10-Q that we have filed with the Securities and Exchange Commission (“SEC”).
In addition, certain risks and uncertainties not presently known to us or that we currently believe to be immaterial could affect the accuracy of any such forward-looking statements. All forward-looking statements should be evaluated with the understanding of their inherent uncertainty. The forward-looking statements included in these materials are only made as of the date indicated on the relevant materials and we disclaim any obligation to publicly update any forward-looking statement to reflect subsequent events or circumstances, except as required by law.
Cricut, Inc.
Condensed Consolidated Statements of Operations and Comprehensive Income
(unaudited)
(in thousands, except share and per share amounts)
Three Months Ended June 30, 2026 2025 Revenue: Platform$85,009 $80,697 Products 71,276 91,415 Total revenue 156,285 172,112 Cost of revenue: Platform 5,964 8,816 Products 33,913 61,757 Total cost of revenue 39,877 70,573 Gross profit 116,408 101,539 Operating expenses: Research and development 16,859 16,762 Sales and marketing 37,996 35,877 General and administrative 14,135 18,795 Total operating expenses 68,990 71,434 Income from operations 47,418 30,105 Other income (expense): Interest income 2,995 3,578 Interest expense (80) (81)Other income (expense) (19) 241 Total other income, net 2,896 3,738 Income before provision for income taxes 50,314 33,843 Provision for income taxes 11,260 9,355 Net income$39,054 $24,488 Other comprehensive income (loss): Change in net unrealized gains (losses) on marketable securities, net of tax$(3) $70 Change in foreign currency translation adjustment, net of tax (185) 279 Comprehensive income$38,866 $24,837 Earnings per share, basic$0.19 $0.12 Earnings per share, diluted$0.19 $0.11 Weighted-average common shares outstanding, basic 209,570,145 211,865,363 Weighted-average common shares outstanding, diluted 211,062,032 214,529,726 Cricut, Inc.
Condensed Consolidated Balance Sheets
(in thousands, except share and per share amounts)
As of June 30, 2026 As of December 31, 2025 (unaudited) Assets Current assets: Cash and cash equivalents$266,911 $256,216Marketable securities 19,354 19,434Accounts receivable, net 72,099 92,011Inventories 105,842 102,664Prepaid expenses and other current assets 35,797 29,266Total current assets 500,003 499,591Property and equipment, net 48,190 40,260Operating lease right-of-use assets 9,853 10,880Deferred tax assets 16,456 13,210Other assets 11,182 16,865Total assets$585,684 $580,806Liabilities and Stockholders’ Equity Current liabilities: Accounts payable$54,583 $71,553Accrued expenses and other current liabilities 65,107 71,146Deferred revenue, current portion 53,762 50,409Operating lease liabilities, current portion 3,174 3,606Dividends payable, current portion 24,310 24,361Total current liabilities 200,936 221,075Operating lease liabilities, net of current portion 7,207 8,018Deferred revenue, net of current portion 2,567 2,872Other non-current liabilities 6,783 5,280Total liabilities 217,493 237,245Commitments and contingencies Stockholders’ equity: Preferred stock, par value $0.001 per share, 100,000,000 shares authorized, and no shares issued and outstanding as of June 30, 2026 and December 31, 2025. — —Common stock, par value $0.001 per share, 1,250,000,000 shares authorized as of June 30, 2026, 209,369,360 shares issued and outstanding as of June 30, 2026; 1,250,000,000 shares authorized as of December 31, 2025, 211,336,284 shares issued and outstanding as of December 31, 2025. 209 211Additional paid-in capital 325,838 339,224Retained earnings 42,225 3,960Accumulated other comprehensive income (81) 166Total stockholders’ equity 368,191 343,561Total liabilities and stockholders’ equity$585,684 $580,806 Cricut, Inc.
Condensed Consolidated Statements of Cash Flows
(unaudited)
(in thousands)
Six Months Ended June 30, 2026 2025 Cash flows from operating activities: Net income$59,372 $48,402 Adjustments to reconcile net income to net cash and cash equivalents provided by operating activities: Depreciation and amortization (including amortization of debt issuance costs) 11,756 12,083 Bad debt benefit (386) (1,594)Stock-based compensation 12,195 20,138 Deferred income tax (3,239) (10,374)Non-cash lease expense 1,654 1,858 Unrealized foreign currency (gain) loss 556 (995)Provision for inventory obsolescence, net (2,780) (11,081)Other 40 11 Changes in operating assets and liabilities: Accounts receivable 19,705 22,446 Inventories 5,397 4,787 Prepaid expenses and other current assets (6,724) 10,762 Other assets 87 (3,479)Accounts payable (17,057) 18,335 Accrued expenses, other current liabilities and other non-current liabilities (4,549) (17,158)Operating lease liabilities (1,870) (2,197)Deferred revenue 3,047 5,379 Net cash and cash equivalents provided by operating activities 77,204 97,323 Cash flows from investing activities: Proceeds from maturities of marketable securities — 26,114 Purchases of property and equipment, including capitalized software development costs (18,634) (10,594)Net cash and cash equivalents provided by (used in) investing activities (18,634) 15,520 Cash flows from financing activities: Repurchase of common stock (19,781) (16,741)Employee tax withholding payments on stock-based awards (6,856) (9,315)Cash dividend (21,157) (21,493)Net cash and cash equivalents used in financing activities (47,794) (47,549)Effect of exchange rate on changes on cash and cash equivalents (81) 623 Net increase in cash and cash equivalents 10,695 65,917 Cash and cash equivalents at beginning of period 256,216 232,140 Cash and cash equivalents at end of period$266,911 $298,057 Supplemental disclosures of cash flow information: Cash paid during the period for income taxes$1,188 $10,938 Supplemental disclosures of non-cash investing and financing activities: Right-of-use assets obtained in exchange for new operating lease liabilities$627 $371 Property and equipment included in accounts payable and accrued expenses and other current liabilities$3,555 $2,718 Tax withholdings on stock-based awards included in accrued expenses and other current liabilities$569 $635 Stock-based compensation capitalized for software development costs$790 $848 Dividend declared but unpaid$24,310 $204,814
SOUTH JORDAN, Utah, July 28, 2026 (GLOBE NEWSWIRE) -- Cricut®, Inc. (NASDAQ: CRCT) today announced Cricut AutoPress™ 2 – 15 in x 15 in, the next evolution of its automatic heat press line and their most powerful, easy-to-use heat press yet. The new press is designed to deliver consistent, high-quality results with greater ease and control.
Cricut AutoPress 2 introduces new levels of customization, guided support, and hands-free pressing, making it easier than ever for makers to create professional-quality heat transfer projects at home. The new press also includes the largest heat plate Cricut has ever offered, meaning users can now make larger projects with ease. And, with a starting price of $349 USD, compared with the original Cricut AutoPress starting price of $999 USD, the new model expands access to Cricut's automatic heat press technology at a significantly lower price point.
“Cricut AutoPress 2 is designed to give our community the confidence to get great results every time,” said Ashish Arora, CEO at Cricut. “We’ve combined hands-free pressing, customizable settings, and guided support to create an experience that removes the guesswork from heat pressing so makers can focus on bringing their ideas to life.”
New Features Enable Consistent, High-Quality Results Every Time
Cricut AutoPress 2 features a new adjustable pressure setting of up to 220 lbs, even, edge-to-edge heat distribution, and precise temperature control that can reach up to 410°F. This enables reliable results across a wide range of materials, including advanced heat-transfer applications like DTF, sublimation, and more.
The machine’s Zero Effort™ hands-free operation and automatic pressure application allow makers to complete projects faster and more comfortably, making it ideal for everything from everyday personalization to batch production. With four customizable presets and a large heat plate, it’s great for full-size apparel, hoodies, and blankets, as well as high-volume projects that require consistency and efficiency. The new, full slide-out tray makes loading and unloading materials quick and easy.
Faster, Smarter Workflow with Built-In Guidance
Cricut AutoPress 2 connects seamlessly to the Cricut ecosystem, offering a guided, end-to-end experience that helps users move confidently from design to finished project.
Cricut Heat Guide integration provides precise time and temperature recommendations with step-by-step instructionsBluetooth® connectivity enables control through the Cricut Design Space® mobile app*Customizable presets allow users to save frequently used settings for faster repeat projects
With its combination of automation and control, Cricut AutoPress 2 helps users produce more in less time. Whether creating personalized gifts, outfitting a team, or running a small business, makers can confidently complete multiple projects with consistent, professional-quality results.
Pricing and Availability
Cricut AutoPress 2 – 15 x 15 will be available beginning July 2026 in the U.S., starting at $349 USD, available exclusively in Amazon’s online store for the first 90 days. Beginning November 4, 2026, Cricut AutoPress 2 – 15 x 15 will be available on cricut.com and other online retailers.
Find more information about Cricut AutoPress 2 on the Cricut Blog.
About Cricut
Cricut, Inc. is a creative technology platform that helps people lead creative lives. Through its connected ecosystem of machines, design software, materials, tools, and accessories, Cricut enables users to design and make personalized projects for everyday life, gifting, celebrations, home, school, small business, and more. Cricut Design Space is the software experience that powers Cricut’s ecosystem of products and services.
*Optional integrated pressing experience requires compatible mobile device with Bluetooth® and high-speed internet connection with Cricut Design Space® mobile app installed. System requirements may change. For details and updates on compatibility with all devices, browsers, and operating systems, see cricut.com/systemrequirements.
SOUTH JORDAN, Utah, July 14, 2026 (GLOBE NEWSWIRE) -- Cricut, Inc. (“Cricut”) (NASDAQ: CRCT), the creative technology company that has brought a connected platform for making to millions of users worldwide, today announced it will report its financial results for the second quarter ended June 30, 2026 after the U.S. markets close on Tuesday, August 4, 2026. Cricut management will host a conference call and webcast to discuss the results that afternoon at 3:00 p.m. Mountain Time (5:00 p.m. Eastern Time).
A live webcast of the earnings call will be available on Cricut’s investor relations website at https://investor.cricut.com/. A webcast replay will be available after the live event.
To access the audio call, please pre-register using this link: Cricut Q2 2026 Earnings Pre-Registration. After registering, a confirmation will be sent via email and will include dial-in details and a unique PIN code for entry to the call. To avoid long wait times, we suggest registering at least one day in advance or at minimum 15 minutes before the start of the call to receive your unique PIN code.
About Cricut, Inc.
Cricut, Inc. is a creative platform company that makes it easy for users to create meaningful personal items. Cricut hardware and software work together as a connected platform for consumers to make beautiful, high-quality projects quickly and easily. These industry-leading products include a flagship line of smart cutting machines — the Cricut Maker® family, the Cricut Explore® family, and the Cricut Joy® family — accompanied by other unique tools like Cricut EasyPress®, the Infusible Ink™ system, and a diverse collection of materials. In addition to providing tools and materials, Cricut fosters a thriving community of millions of dedicated users worldwide.
Cricut has used, and intends to continue using, its investor relations website and the Cricut News Blog (https://inspiration.cricut.com) to disclose material non-public information and to comply with its disclosure obligations under Regulation FD. Accordingly, you should monitor our investor relations website and the Cricut News Blog in addition to following our press releases, SEC filings and public conference calls and webcasts.
Cricut, Inc. (NASDAQ:CRCT – Get Free Report)’s stock price hit a new 52-week low during mid-day trading on Friday . The stock traded as low as $3.86 and last traded at $3.8750, with a volume of 39932 shares trading hands. The stock had previously closed at $3.97.
Analysts Set New Price Targets Several equities analysts recently weighed in on the company. UBS Group reissued a “cautious” rating on shares of Cricut in a research report on Wednesday, March 4th. The Goldman Sachs Group lowered their target price on Cricut from $3.50 to $3.00 and set a “sell” rating on the stock in a report on Wednesday, January 14th. Weiss Ratings raised Cricut from a “sell (d+)” rating to a “hold (c-)” rating in a research report on Thursday, March 5th. Barclays reiterated an “underweight” rating and set a $4.00 price target on shares of Cricut in a report on Wednesday, March 4th. Finally, Wall Street Zen downgraded shares of Cricut from a “buy” rating to a “hold” rating in a research note on Saturday, November 29th. One equities research analyst has rated the stock with a Hold rating and four have assigned a Sell rating to the stock. According to data from MarketBeat.com, Cricut presently has an average rating of “Strong Sell” and an average price target of $3.67.
View Our Latest Stock Report on Cricut
Cricut Price Performance The stock has a market cap of $802.65 million, a price-to-earnings ratio of 10.53 and a beta of 0.17. The stock’s 50 day simple moving average is $4.33 and its two-hundred day simple moving average is $4.96.
Cricut (NASDAQ:CRCT – Get Free Report) last announced its quarterly earnings data on Wednesday, March 4th. The company reported $0.04 earnings per share (EPS) for the quarter, meeting analysts’ consensus estimates of $0.04. Cricut had a net margin of 10.82% and a return on equity of 20.44%. The company had revenue of $203.60 million during the quarter, compared to analysts’ expectations of $202.22 million. As a group, analysts predict that Cricut, Inc. will post 0.28 earnings per share for the current year.
Insider Buying and Selling In other Cricut news, CEO Arora Ashish sold 60,000 shares of the firm’s stock in a transaction dated Monday, March 2nd. The shares were sold at an average price of $4.28, for a total transaction of $256,800.00. Following the completion of the transaction, the chief executive officer owned 3,738,453 shares in the company, valued at $16,000,578.84. This trade represents a 1.58% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Insiders have sold a total of 235,124 shares of company stock worth $1,064,443 in the last three months. 18.61% of the stock is owned by company insiders.
Hedge Funds Weigh In On Cricut A number of hedge funds have recently modified their holdings of CRCT. Vanguard Group Inc. boosted its stake in Cricut by 3.6% in the 3rd quarter. Vanguard Group Inc. now owns 4,729,857 shares of the company’s stock valued at $29,751,000 after buying an additional 163,602 shares in the last quarter. American Century Companies Inc. grew its position in Cricut by 11.5% in the second quarter. American Century Companies Inc. now owns 1,544,659 shares of the company’s stock valued at $10,457,000 after acquiring an additional 159,339 shares during the period. Geode Capital Management LLC raised its stake in Cricut by 2.3% during the fourth quarter. Geode Capital Management LLC now owns 1,417,153 shares of the company’s stock worth $7,016,000 after acquiring an additional 31,736 shares in the last quarter. Arrowstreet Capital Limited Partnership lifted its holdings in shares of Cricut by 51.4% during the third quarter. Arrowstreet Capital Limited Partnership now owns 1,379,155 shares of the company’s stock valued at $8,675,000 after acquiring an additional 467,934 shares during the period. Finally, State Street Corp lifted its holdings in shares of Cricut by 0.9% during the fourth quarter. State Street Corp now owns 1,220,292 shares of the company’s stock valued at $6,040,000 after acquiring an additional 11,170 shares during the period. 19.60% of the stock is owned by institutional investors and hedge funds.
Cricut Company Profile (Get Free Report)
Cricut, Inc (NASDAQ: CRCT) is a U.S.-based technology company specializing in personal and small-business crafting solutions. The company designs and markets a family of cutting machines that leverage computer-aided design to precisely cut a wide range of materials, including paper, vinyl, fabric and leather. Complementing its hardware offerings, Cricut provides proprietary software and mobile applications that enable users to create custom artwork, import graphics and access a vast library of pre-designed projects and fonts through a subscription service.
Founded as a division of Provo Craft & Novelty in 2005, Cricut emerged as an independent public company in March 2021.
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Sprinklr (NYSE:CXM – Get Free Report) and Cricut (NASDAQ:CRCT – Get Free Report) are both small-cap business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, profitability, earnings, institutional ownership, valuation and risk.
Profitability This table compares Sprinklr and Cricut’s net margins, return on equity and return on assets.
Net Margins Return on Equity Return on Assets Sprinklr 2.67% 7.86% 4.05% Cricut 10.82% 20.44% 12.04% Volatility and Risk Sprinklr has a beta of 0.73, indicating that its share price is 27% less volatile than the S&P 500. Comparatively, Cricut has a beta of 0.23, indicating that its share price is 77% less volatile than the S&P 500.
Institutional and Insider Ownership 40.2% of Sprinklr shares are owned by institutional investors. Comparatively, 19.6% of Cricut shares are owned by institutional investors. 60.5% of Sprinklr shares are owned by insiders. Comparatively, 18.6% of Cricut shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Earnings and Valuation This table compares Sprinklr and Cricut”s gross revenue, earnings per share and valuation.
Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Sprinklr $857.20 million 1.76 $22.91 million $0.09 67.50 Cricut $708.78 million 1.20 $76.71 million $0.36 11.11 Cricut has lower revenue, but higher earnings than Sprinklr. Cricut is trading at a lower price-to-earnings ratio than Sprinklr, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings This is a summary of recent ratings and price targets for Sprinklr and Cricut, as provided by MarketBeat.
Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sprinklr 3 4 2 0 1.89 Cricut 4 1 0 0 1.20 Sprinklr currently has a consensus target price of $8.31, suggesting a potential upside of 36.83%. Cricut has a consensus target price of $3.67, suggesting a potential downside of 8.33%. Given Sprinklr’s stronger consensus rating and higher possible upside, equities research analysts plainly believe Sprinklr is more favorable than Cricut.
Summary Sprinklr beats Cricut on 9 of the 14 factors compared between the two stocks.
About Sprinklr (Get Free Report)
Sprinklr, Inc. provides enterprise cloud software products worldwide. The company operates Unified Customer Experience Management platform, a software that enables customer-facing teams to collaborate across internal silos, communicate across digital channels, and leverage a complete suite of capabilities to deliver customer experiences. Its products include Sprinklr Service, a suite of artificial intelligence (AI) powered products and solutions that unifies customer service across voice, digital, and social channels; Sprinklr Social, a suite of AI-powered products and solutions that unifies social media publishing and engagement across various channels; Sprinklr Insights, a suite of AI-powered products and solutions that unifies consumer, customer, competitive and industry data from a high volume of third-party, second-party and first-party sources; and Sprinklr Marketing, a suite of AI-powered products and solutions that unifies content production and content lifecycle management with paid campaign orchestration across various channels. The company also provides professional, managed, training, and consultancy services. Sprinklr, Inc. was founded in 2009 and is headquartered in New York, New York.
About Cricut (Get Free Report)
Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates through three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company offers connected machines, design apps, and accessories and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines include Cricut Joy family for personalization, organization, and customization; Cricut Explore family for cutting, writing, and scoring; Cricut Maker family for cutting, writing, scoring, and adding decorative effects to various materials, such as paper, vinyl, iron-on vinyl, pens, and others; and Cricut Venture for cutting, writing, and scoring large-format projects at professional speeds. The company also provides Cricut Access and Cricut Access Premium subscription offerings, and in-app purchases; and a software that integrates its connected machines and design apps comprising Cricut Joy App, Design Space, and other design apps. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials. The company offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. It operates in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, and Western Europe, as well as the Middle East, Latin America, South Africa, and Asia. The company was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.
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A Media Snippet accompanying this announcement is available by clicking on this link.
SOUTH JORDAN, Utah, April 14, 2026 (GLOBE NEWSWIRE) -- Cricut®, Inc. (NASDAQ: CRCT) has announced the launch of AI Project Designer, a new conversational tool that helps users generate and refine personalized designs perfectly optimized for cutting with Cricut machines. The tool is located within Cricut Design Space®, the software experience that powers Cricut's entire ecosystem of products and services.
Chat-Based Design Creation
The newest addition to the Cricut AI suite of tools, AI Project Designer allows users to describe their project idea in their own words and collaborate with AI to generate, edit, and refine ready-to-make designs. With a familiar chat experience, the tool simplifies the design process by enabling users to create and adjust designs through a conversational interface rather than navigating multiple editing tools.
Alongside the 1.7 million images in the Cricut Design Space library, AI Project Designer expands the limits of what’s possible by making creativity more accessible for users. Built directly into Design Space, the tool provides a single place to quickly collaborate on ideas and adjust details to create hyper-personalized designs. These generated designs can be further edited and refined by users on the Design Space Canvas before cutting and assembling their final project.
“For the past 20 years, we’ve been focused on one simple idea: making it easy for people to turn their ideas into personalized projects. AI Project Designer turns that intent into action. Instead of navigating tools, you simply describe what you want to make, and Cricut brings it to life. It’s a simpler, faster, and more intuitive way to create.” – Ashish Arora, Cricut CEO
Supported Project Types
AI Project Designer supports single-operation, two-dimensional projects, such as*:
Birthday party decor: Banners, cupcake toppers, party signsCustom labels and organization: Pantry labels, classroom labels, storage decalsHoliday projects: Gift tags, window decalsApparel and accessories: T-shirts, baby bodysuits, tote bagsHome decor: Furniture decals, wall art, door signs Availability
AI Project Designer is available to try for all Cricut Design Space users. Members using the free version of Cricut Design Space will receive a one-time deposit of AI Credits to their account, while Cricut Access™ subscribers will receive monthly AI Credits in accordance with their Subscription Plan that can be used across the Cricut AI suite of tools in Design Space.
For more information about AI Project Designer and to review Subscription Plan details, visit www.cricut.com.
* This feature does not support 3D paper projects, cards, or other multi-operation projects such as scored paper designs. Sticker sheets and sets of multiple objects are also not supported at this time.
About Cricut, Inc.
Cricut, Inc. is a creative platform company that makes it easy for users to create meaningful personal items. Cricut hardware and software work together as a connected platform for consumers to make beautiful, high-quality projects quickly and easily. These industry-leading products include a flagship line of smart cutting machines — the Cricut Maker® family, the Cricut Explore® family, and the Cricut Joy® family — accompanied by other unique tools like Cricut EasyPress®, the Infusible Ink™ system, and a diverse collection of materials. In addition to providing tools and materials, Cricut fosters a thriving community of millions of dedicated users worldwide.
SOUTH JORDAN, Utah, April 14, 2026 (GLOBE NEWSWIRE) -- Cricut, Inc. (“Cricut”) (NASDAQ: CRCT), the creative technology company that has brought a connected platform for making to millions of users worldwide, today announced it will report its financial results for the first quarter ended March 31, 2026 after the U.S. markets close on Tuesday, May 5, 2026. Cricut management will host a conference call and webcast to discuss the results that afternoon at 3:00 p.m. Mountain Time (5:00 p.m. Eastern Time).
A live webcast of the earnings call will be available on Cricut’s investor relations website at https://investor.cricut.com/. A webcast replay will be available after the live event.
To access the audio call, please pre-register using this link: Cricut Q1 2026 Earnings Pre-Registration. After registering, a confirmation will be sent via email and will include dial-in details and a unique PIN code for entry to the call. To avoid long wait times, we suggest registering at least one day in advance or at minimum 15 minutes before the start of the call to receive your unique PIN code.
About Cricut, Inc.
Cricut, Inc. is a creative platform company that makes it easy for users to create meaningful personal items. Cricut hardware and software work together as a connected platform for consumers to make beautiful, high-quality projects quickly and easily. These industry-leading products include a flagship line of smart cutting machines — the Cricut Maker® family, the Cricut Explore® family, and the Cricut Joy® family — accompanied by other unique tools like Cricut EasyPress®, the Infusible Ink™ system, and a diverse collection of materials. In addition to providing tools and materials, Cricut fosters a thriving community of millions of dedicated users worldwide.
Cricut has used, and intends to continue using, its investor relations website and the Cricut News Blog (https://inspiration.cricut.com) to disclose material non-public information and to comply with its disclosure obligations under Regulation FD. Accordingly, you should monitor our investor relations website and the Cricut News Blog in addition to following our press releases, SEC filings and public conference calls and webcasts.
Over 3 million Paid Subscribers, up 3% over Q1 2025
Q1 2026 revenue of $159.5 million, down 2% compared to Q1 2025
Net income of $20.3 million, down 15% compared to Q1 2025
Recurring semi-annual dividend of $0.10 per share to be paid in July 2026
SOUTH JORDAN, Utah, May 05, 2026 (GLOBE NEWSWIRE) -- Cricut, Inc. (“Cricut”) (NASDAQ: CRCT), the creative technology company that has brought a connected platform for making to millions of users worldwide, today announced financial results for its first quarter ended March 31, 2026.
“We were pleased with our profitability, growth in platform revenue, and growth in global machine sell-out units,” said Ashish Arora, Chief Executive Officer of Cricut. “Although total company revenue declined less than 2% year over year in Q1, we began to see early benefits from our platform-first strategy. Guided onboarding, bundles, guided flows in Design Space, and services are creating a simpler, more compelling user experience and contributed to 1% year-over-year growth in Active Users.”
First Quarter 2026 Financial Results
Revenue was $159.5 million, down 2% from Q1 2025.Platform revenue was $84.8 million, up nearly 6% over Q1 2025.Products revenue was $74.7 million, down 9.6% from Q1 2025.International revenue increased by over 16% from Q1 2025 and was 26% of total revenue, up from 22% of total revenue in Q1 2025.Gross margin was 58.1%, down from 60.5% in Q1 2025.Operating income was $22.9 million, or 14.4% of revenue, and down 22% from Q1 2025. Operating income in Q1 2025 was $29.3 million, or 18.0% of revenue.Net income was $20.3 million, or 12.7% of revenue, and down 15% from Q1 2025. Net income in Q1 2025 was $23.9 million, or 14.7% of revenue.Diluted earnings per share was $0.10, down from $0.11 per share in Q1 2025.Generated $27 million in Cash from Operations in Q1.Used $12.2 million to repurchase 2,765,378 shares of our common stock in Q1 with $29.1 million remaining on our $50 million authorized stock repurchase program, which the board replenished in May 2025. “In the first quarter, we delivered revenue of $159.5 million, down 2% year over year, and net income of $20.3 million, or 12.7% of sales. Platform revenue grew nearly 6% to $84.8 million,” said Kimball Shill, Chief Financial Officer. “Our profitable, cash-generative model continues to support inventory needs and investments for long-term growth. We ended the quarter with approximately $256 million in cash and cash equivalents, no debt, and our Board approved a recurring semiannual dividend of $0.10 per share, payable July 21, 2026, to shareholders of record on July 7, 2026.”
Recent Business Highlights
Paid Subscribers increased to just under 3.08 million, up 3% year-over-year.Platform ARPU increased to $55.65, up 5% year-over-year.Active Users grew 1% year-over-year to nearly 6.0 million.90-Day Engaged Users down 1% year-over-year to just over 3.3 million. ** The approved dividend is to the Company’s Class A and Class B Common Stockholders. In addition, holders of restricted stock units that are unvested on the record date are credited with a dividend equivalent based on the value of the per share dividend pursuant to the terms of the Company’s equity incentive documents. The dividend equivalent entitles such holders to receive additional shares upon vesting of the corresponding restricted stock units. The board of directors views this level of capital allocation, both stock repurchases and dividends, as appropriate given the company’s operating and financial plans and will continue to evaluate capital allocation on a regular basis.
Key Performance Metrics
In addition to the measures presented in our condensed consolidated financial statements, we use the following key business metrics to evaluate our business, measure our performance, identify trends affecting our business, and make strategic decisions. We believe these metrics are useful to investors because they can help in monitoring the long-term health of our business. Our determination and presentation of these metrics may differ from that of other companies. The presentation of these metrics is meant to be considered in addition to, not as a substitute for or in isolation from, our financial measures prepared in accordance with GAAP.
As of March 31,
2026
2025
Active Users (in thousands) 5,969 5,926 90-Day Engaged Users (in thousands) 3,345 3,372 Paid Subscribers (in thousands) 3,078 2,974 Twelve Months Ended March 31,
2026 2025
Platform ARPU$ 55.65 $ 53.10
Glossary of Terms
Active Users
We define Active Users as registered users of at least one registered connected machine who have utilized their connected machine to create a project in the last 365 days. One user may own multiple registered connected machines but is only counted once if that user registers those connected machines by using the same email address. If possession of a connected machine is transferred to a new owner and registered by that new owner, the new owner is added to the total Active Users and the prior owner is removed from the total Active Users if the prior owner does not own any other registered connected machines. Active Users is a key indicator of the health of our business, because changes in the number of Active Users excludes non-users to better represent opportunities for us to drive additional platform and product revenue.
90-Day Engaged Users
We define 90-Day Engaged Users as registered users of at least one registered connected machine who have utilized their connected machine to create a project in the last 90 days. One user may own multiple registered connected machines but is only counted once if that user registers those connected machines by using the same email address. If possession of a connected machine is transferred to a new owner and registered by that new owner, the new owner is added to the total 90-Day Engaged Users and the prior owner is removed from the total 90-Day Engaged Users if the prior owner does not own any other registered connected machines. 90-Day Engaged Users excludes non-users to better represent opportunities for us to drive additional platform and product revenue.
Paid Subscribers
We define Paid Subscribers as the number of users with a subscription to Cricut Access or Cricut Access Premium, excluding cancelled, unpaid, paused, or free trial subscriptions, as of the end of a period. Paid Subscribers is a key metric to track growth in our Platform revenue and potential leverage in our gross margin.
Platform ARPU
We define Platform ARPU as Platform revenue in a 12-month period divided by Active Users. Platform ARPU allows us to forecast Platform revenue over time and is an indicator of our ability to expand with users and of user engagement with our subscription offerings.
Webcast and Conference Call Information
Cricut management will host a conference call and webcast to discuss the results today, Tuesday, May 5, 2026 at 3:00 p.m. Mountain Time (5:00 p.m. Eastern Time). Information about Cricut’s financial results, including a link to the live and archived webcast of the conference call, will be made available on Cricut’s investor relations website at https://investor.cricut.com/.
The live call may also be accessed via telephone. Please pre-register using this link: https://register-conf.media-server.com/register/BI98ef3f88677d416c98006d778bcd5c08. After registering, a confirmation will be sent via email and will include dial-in details and a unique PIN code for entry to the call. To avoid long wait times, we suggest registering at minimum 15 minutes before the start of the call to receive your unique PIN code.
About Cricut, Inc.
Cricut, Inc. is a creative platform company that makes it easy for users to create meaningful personal items. Cricut hardware and software work together as a connected platform for consumers to make beautiful, high-quality projects quickly and easily. These industry-leading products include a flagship line of smart cutting machines — the Cricut Maker® family, the Cricut Explore® family, the Cricut Joy® family — accompanied by other unique tools like Cricut EasyPress®, the Infusible Ink™ system, and a diverse collection of materials. In addition to providing tools and materials, Cricut fosters a thriving community of millions of dedicated users worldwide.
Cricut has used, and intends to continue using, its investor relations website and the Cricut News Blog (https://cricut.com/blog/news/) to disclose material non-public information and to comply with its disclosure obligations under Regulation FD. Accordingly, you should monitor our investor relations website and the Cricut News Blog in addition to following our press releases, SEC filings and public conference calls and webcasts.
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 as amended (the “Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These statements include, but are not limited to, quotations from management, business outlook, strategies, capital allocation plans, the impact of tariffs on our business, the impact of geopolitical conflict or war on our supply chain, market size and growth opportunities. Forward-looking statements generally can be identified by the fact that they do not relate strictly to historical or current facts and by the use of forward-looking words such as “anticipates,” “believes,” “targets,” “potential,” “estimates,” “expects,” “intends,” “plans,” “projects,” “may,” “will” or similar terminology. In particular, statements, express or implied, concerning future actions, conditions or events, future results of operations or the ability to generate revenues, income or cash flow are forward-looking statements. These statements are based on and reflect our current expectations, estimates, assumptions and/ or projections and our perception of historical trends and current conditions, as well as other factors that we believe are appropriate and reasonable under the circumstances. Forward-looking statements are neither predictions nor guarantees of future events, circumstances or performance and are inherently subject to known and unknown risks, uncertainties and assumptions, many of which are beyond our control, that could cause our actual results to differ materially from those indicated by those statements. There can be no assurance that our expectations, estimates, assumptions and/or projections, including with respect to the future earnings and performance of Cricut, Inc., will prove to be correct or that any of our expectations, estimates or projections will be achieved. The forward-looking statements included in this press release are only made as of the date indicated on the relevant materials and are based on our estimates and opinions at the time the statements are made. We disclaim any obligation to publicly update any forward-looking statement to reflect subsequent events or circumstances or changes in opinion, except as required by law.
Numerous factors could cause our actual results and events to differ materially from those expressed or implied by forward-looking statements including, but not limited to, risks and uncertainties associated with: our ability to attract and engage with our users; competitive risks; supply chain, manufacturing, distribution and fulfillment risks; international risks, including regulation, trade wars, heightened, scheduled, or threatened tariffs or by retaliatory trade measures that have materially increased our costs and the potential for further trade barriers or disruptions; sales and marketing risks, including our dependence on sales to brick-and-mortar and online retail partners and our need to continue to grow online sales; risks relating to the complexity of our business, which includes connected machines, custom tools, hundreds of materials, design apps, e-commerce software, subscriptions, content, international production, direct sales and retail distribution; risks related to product quality, safety and warranty claims and returns; risks related to the fluctuation of our quarterly results of operations and other operating metrics; risks related to intellectual property, cybersecurity and potential data breaches; risks related to our dependence on our Chief Executive Officer; risks related to our status as a “controlled company”; and the impact of economic and geopolitical events, natural disasters and actual or threatened public health emergencies, current recessionary pressures and any resulting economic slowdown from any of these events, or other resulting interruption to our operations. These risks and uncertainties are described in greater detail, or are incorporated by reference, under the heading “Risk Factors” in the most recent form 10-K or 10-Q that we have filed with the Securities and Exchange Commission (“SEC”).
In addition, certain risks and uncertainties not presently known to us or that we currently believe to be immaterial could affect the accuracy of any such forward-looking statements. All forward-looking statements should be evaluated with the understanding of their inherent uncertainty. The forward-looking statements included in these materials are only made as of the date indicated on the relevant materials and we disclaim any obligation to publicly update any forward-looking statement to reflect subsequent events or circumstances, except as required by law.
Cricut, Inc.
Condensed Consolidated Statements of Operations and Comprehensive Income
(unaudited)
(in thousands, except share and per share amounts)
Three Months Ended March 31, 2026 2025 Revenue: Platform$ 84,768 $ 79,986 Products 74,703 82,648 Total revenue 159,471 162,634 Cost of revenue: Platform 9,359 8,668 Products 57,414 55,618 Total cost of revenue 66,773 64,286 Gross profit 92,698 98,348 Operating expenses: Research and development 16,602 15,657 Sales and marketing 36,327 36,685 General and administrative 16,883 16,665 Total operating expenses 69,812 69,007 Income from operations 22,886 29,341 Other income (expense): Interest income 2,224 3,357 Interest expense (80) (79)Other income 55 2 Total other income, net 2,199 3,280 Income before provision for income taxes 25,085 32,621 Provision for income taxes 4,767 8,707 Net income$ 20,318 $ 23,914 Other comprehensive income (loss): Change in net unrealized gains (losses) on marketable securities, net of tax$ (18) $ 115 Change in foreign currency translation adjustment, net of tax (41) 102 Comprehensive income$ 20,259 $ 24,131 Earnings per share, basic$ 0.10 $ 0.11 Earnings per share, diluted$ 0.10 $ 0.11 Weighted-average common shares outstanding, basic 210,524,057 212,445,961 Weighted-average common shares outstanding, diluted 212,547,918 213,839,020 Cricut, Inc.
Condensed Consolidated Balance Sheets
(in thousands, except share and per share amounts) As of March 31, 2026
As of December 31, 2025
(unaudited)
Assets Current assets: Cash and cash equivalents$ 236,499 $ 256,216 Marketable securities 19,175 19,434 Accounts receivable, net 67,713 92,011 Inventories 106,038 102,664 Prepaid expenses and other current assets 32,506 29,266 Total current assets 461,931 499,591 Property and equipment, net 44,136 40,260 Operating lease right-of-use asset 10,059 10,880 Deferred tax assets 13,575 13,210 Other assets 14,063 16,865 Total assets$ 543,764 $ 580,806 Liabilities and Stockholders’ Equity Current liabilities: Accounts payable$ 57,187 $ 71,553 Accrued expenses and other current liabilities 54,384 71,146 Deferred revenue, current portion 54,709 50,409 Operating lease liabilities, current portion 3,577 3,606 Dividends payable, current portion — 24,361 Total current liabilities 169,857 221,075 Operating lease liabilities, net of current portion 7,118 8,018 Deferred revenue, net of current portion 2,733 2,872 Other non-current liabilities 6,565 5,280 Total liabilities 186,273 237,245 Commitments and contingencies Stockholders’ equity: Preferred stock, par value $0.001 per share, 100,000,000 shares authorized, no shares issued and outstanding as of March 31, 2026 and December 31, 2025. — — Common stock, par value $0.001 per share, 1,250,000,000 shares authorized as of March 31, 2026, 209,897,286 shares issued and outstanding as of March 31, 2026; 1,250,000,000 shares authorized as of December 31, 2025, 211,336,284 shares issued and outstanding as of December 31, 2025. 210 211 Additional paid-in capital 329,693 339,224 Retained earnings 27,481 3,960 Accumulated other comprehensive income 107 166 Total stockholders’ equity 357,491 343,561 Total liabilities and stockholders’ equity$ 543,764 $ 580,806 Cricut, Inc.
Condensed Consolidated Statements of Cash Flows
(unaudited)
(in thousands)
Three Months Ended March 31, 2026 2025 Cash flows from operating activities: Net income$ 20,318 $ 23,914 Adjustments to reconcile net income to net cash and cash equivalents provided by operating activities: Depreciation and amortization (including amortization of debt issuance costs) 5,613 6,105 Bad debt expense (benefit) 57 (1,903)Stock-based compensation 6,462 10,450 Deferred income tax (360) (4,798)Non-cash lease expense 823 904 Unrealized foreign currency (gain) loss 581 (634)Provision for inventory obsolescence, net (1,437) (4,868)Other 22 6 Changes in operating assets and liabilities: Accounts receivable 23,642 32,213 Inventories 920 4,877 Prepaid expenses and other current assets (3,047) 8,662 Other assets 40 (3,125)Accounts payable (14,093) 4,895 Accrued expenses, other current liabilities and other non-current liabilities (15,918) (19,979)Operating lease liabilities (930) (1,074)Deferred revenue 4,160 5,521 Net cash and cash equivalents provided by operating activities 26,853 61,166 Cash flows from investing activities: Purchases of property and equipment, including capitalized software development costs (9,130) (4,892)Net cash and cash equivalents provided by (used in) investing activities (9,130) (4,892)Cash flows from financing activities: Repurchase of common stock (12,261) (12,000)Employee tax withholding payments on stock-based awards (3,971) (2,924)Cash dividend (21,157) (21,493)Net cash and cash equivalents used in financing activities (37,389) (36,417)Effect of exchange rate on changes on cash and cash equivalents (51) 144 Net increase (decrease) in cash and cash equivalents (19,717) 20,001 Cash and cash equivalents at beginning of period 256,216 232,140 Cash and cash equivalents at end of period$ 236,499 $ 252,141 Supplemental disclosures of cash flow information: Cash paid during the period for interest$ — $ — Cash paid during the period for income taxes$ 305 $ 279 Supplemental disclosures of non-cash investing and financing activities: Right-of-use assets obtained in exchange for new operating lease liabilities$ — $ 371 Property and equipment included in accounts payable and accrued expenses and other current liabilities$ 3,371 $ 2,019 Tax withholdings on stock-based awards included in accrued expenses and other current liabilities$ 350 $ 185 Stock-based compensation capitalized for software development costs$ 368 $ 423 Dividend declared but unpaid$ — $ 32
Cricut, Inc. (CRCT - Free Report) came out with quarterly earnings of $0.1 per share, beating the Zacks Consensus Estimate of $0.05 per share. This compares to earnings of $0.11 per share a year ago. These figures are adjusted for non-recurring items.
This quarterly report represents an earnings surprise of +100.00%. A quarter ago, it was expected that this company would post earnings of $0.04 per share when it actually produced earnings of $0.04, delivering no surprise.
Over the last four quarters, the company has surpassed consensus EPS estimates three times.
Cricut, which belongs to the Zacks Technology Services industry, posted revenues of $159.47 million for the quarter ended March 2026, missing the Zacks Consensus Estimate by 2.8%. This compares to year-ago revenues of $162.63 million. The company has topped consensus revenue estimates three times over the last four quarters.
The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call.
Cricut shares have lost about 16% since the beginning of the year versus the S&P 500's gain of 5.2%.
What's Next for Cricut?While Cricut has underperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock?
There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately.
Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions.
Ahead of this earnings release, the estimate revisions trend for Cricut was mixed. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #3 (Hold) for the stock. So, the shares are expected to perform in line with the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
It will be interesting to see how estimates for the coming quarters and the current fiscal year change in the days ahead. The current consensus EPS estimate is $0.04 on $167.84 million in revenues for the coming quarter and $0.14 on $706.52 million in revenues for the current fiscal year.
Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Technology Services is currently in the bottom 30% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.
One other stock from the same industry, AppLovin (APP - Free Report) , is yet to report results for the quarter ended March 2026. The results are expected to be released on May 6.
This mobile app technology company is expected to post quarterly earnings of $3.40 per share in its upcoming report, which represents a year-over-year change of +103.6%. The consensus EPS estimate for the quarter has been revised 0% lower over the last 30 days to the current level.
AppLovin's revenues are expected to be $1.77 billion, up 19.5% from the year-ago quarter.
Cricut is in turnaround mode, with a soft 'buy' rating justified by attractive valuation and a strong net cash position. Despite declining product revenue, CRCT's platform segment drives high-margin growth, with an 89% margin and rising paid subscribers offsetting active customer declines. Management is investing in both hardware innovation and software enhancements, including AI-driven tools and a new DTF service to deepen customer engagement.
