Choosing between the established scale of China or the high-growth efficiency of South Korea presents a unique challenge for investors. You must decide whether Alibaba Group (BABA +1.28%) or Coupang Inc (CPNG -1.42%) offers the better risk-adjusted path.
Alibaba provides the backbone for digital trade in China through its core marketplaces and cloud computing infrastructure. Coupang focuses on a vertically integrated delivery network that has revolutionized retail in South Korea. Both companies present significant opportunities, but their geographic focus and capital structures create markedly different investment profiles for 2026.
The case for AlibabaAlibaba operates a sprawling ecosystem that includes massive e-commerce platforms such as AliExpress and Lazada, as well as a significant cloud computing business. The company focuses on leveraging artificial intelligence to enhance its marketing reach for merchants and brands globally. Since no single customer accounts for more than 10% of revenue, the business maintains a diversified client base among retail stocks and technology segments.
In the fiscal year ended March 31, 2026, revenue reached about $152.2 billion, representing a year-over-year increase of roughly 3%. The company reported a net income of approximately $15.4 billion during this period, which reflects a net margin of around 10%. While revenue grew compared with the prior fiscal year, the net margin contracted slightly from the 13.1% achieved in the year before. (Alibaba reports in Chinese renminbi. The amounts have been converted to U.S. dollars).
As of its March 2026 balance sheet, the debt-to-equity ratio is approximately 0.2x, which means total debt is small relative to shareholder equity. The current ratio of roughly 1.3x indicates that current assets exceed current liabilities. The company generated a free cash flow loss of nearly $7.5 billion, which is the cash remaining after subtracting capital expenditures from operating cash.
The case for CoupangCoupang utilizes a membership-based loyalty model, known as WOW, to drive deep engagement among its close to 25 million active customers. The company manages an end-to-end fulfillment infrastructure that supports retail, restaurant delivery, and fintech services. Its recent acquisition of Farfetch has expanded its reach into the global luxury market, while commercial partnerships help distribute unique products across Asia.
In the fiscal year ended Dec. 31, 2025, revenue reached about $34.5 billion, representing roughly 14% year-over-year growth. The company posted a net income of approximately $208 million, resulting in a net margin of about 0.6%. This reflects an improvement in profitability compared with the prior fiscal year, although the net margin remains quite narrow as the company reinvests for growth.
As of its December 2025 balance sheet, the debt-to-equity ratio is roughly 1.0x, meaning total debt is roughly equal to shareholder equity. The so-called current ratio of approximately 1.0x indicates that current assets just cover short-term liabilities, while free cash flow for the latest fiscal year reached nearly $522 million. Note that stock-based compensation accounted for roughly 27% of operating cash flow, inflating reported cash generation, since stock-based compensation is a non-cash expense added back in the cash flow statement.
Risk profile comparisonAlibaba faces significant uncertainty regarding the regulatory environment and broader economic conditions in its primary market. The company must navigate intense competition from other large consumer discretionary companies while managing the complexities of its international expansion. Additionally, the transition toward AI-driven services requires heavy ongoing investment, which may impact short-term net margin if growth does not materialize as expected.
Coupang is facing regulatory investigations in Korea over its search rankings and the bundling of membership services. A major 2025 data incident led to ongoing litigation and potential sanctions, while the integration of Farfetch continues to present operational challenges. The company also faces stiff competition from Amazon.com Inc (AMZN -0.15%) in various global territories, requiring continuous capital to maintain its logistics edge.
Valuation comparisonCoupang carries a much higher Forward P/E because investors expect faster growth, whereas Alibaba appears discounted when looking at its P/S ratio.
MetricAlibabaCoupangForward P/E18.1x75.8xP/S ratio1.7x0.8xValuation metrics sourced from Financial Modeling Prep (FMP) and may differ from other data providers.
Alibaba focuses on defending its cash-rich China e-commerce marketplaces, Taobao and Tmall, while funneling capital into higher-growth AI cloud and AI services. Alibaba is the public cloud leader in China and the owner of the Qwen open- and closed-source models. Yet its retail businesses are losing market share to Chinese rivals, which crimps the business's ability to fund money-losing AI model efforts. That means its AI cloud and compute services are the one impressive growth center for the business. It grew 45% year over year in that sector. One metric in its favor is that the current valuation of Alibaba is attractive relative to U.S. cloud and AI peers.
Coupang is similarly a dominant retail platform in its primary market of Korea and it has made great inroads into Taiwan. But a fire at a distribution center and a data breach have made for a tough 2026 for Coupang, with an indication that some consumers who abandoned the platform have yet to return, creating a drag on results. Yet membership in its WOW program has recently reached all-time highs, suggesting the company could start to post improving results in the next few quarters.
Wall Street sees Coupang swinging to a net loss for fiscal 2026, but rebounding in 2027 to post much healthier net income and sales. Forward numbers tend to be speculative, but it's a good long-term sign.
Alibaba is forecast to continue growing, but we are skeptical of the company's ability to win in the hyper-competitive Chinese market and to expand its fast-growing AI services business beyond the China-dominated region.
Coupang's low P/S ratio gives some justification here of the business as a value play, especially for investors willing to hold longer term for the business to rebound later in the decade.
Choosing between a specialized pet care leader and a dominant multi-category logistics giant involves weighing niche loyalty against regional scale. Should you favor Chewy Inc (CHWY -1.25%) or Coupang Inc (CPNG -1.42%) right now?
Chewy focuses on the resilient pet care market in North America through its subscription-based model. Coupang dominates South Korean e-commerce with its integrated delivery network and expanding presence in Taiwan. Both companies represent unique opportunities within their respective markets, though they operate with very different geographic and category concentrations.
The case for ChewyChewy serves as a primary destination for pet parents, offering approximately 190,000 products through its digital platform and mobile apps. The company is a prominent player among retail stocks, specializing in everything from premium food to prescription medications. Following the acquisition of Modern Animal in April 2026, the company plans to grow its physical clinic network to 47 locations to deepen customer loyalty.
In its latest annual report for FY 2025, revenue reached about $12.6 billion, representing a growth rate of approximately 6% compared to the previous year. The company reported net income of approximately $222.8 million for the period, resulting in a net margin of roughly 2%. This performance reflects a continued focus on capturing a larger share of the resilient pet care market while managing costs.
As of its February 2026 balance sheet, the company maintains a debt-to-equity ratio of 1.1x, which compares total debt to the equity held by shareholders. The so-called current ratio stands at approximately 0.9x, measuring the ability to cover short-term liabilities with assets that can be converted to cash quickly. Note that stock-based compensation represented roughly 43% of operating cash flow, which inflates reported cash generation since stock-based compensation is a non-cash expense added back in the cash flow statement.
The case for CoupangCoupang operates a massive logistics and e-commerce infrastructure primarily serving millions of customers in South Korea and Taiwan. The company provides a wide range of services, including Rocket Delivery for rapid shipments, Coupang Eats for food delivery, and luxury goods via the Farfetch platform. Through its logistics partnership with J.Q. Dickinson Salt-Works, it is also expanding the variety of niche consumer goods it brings into Asian markets.
In its latest annual report filed for FY 2025, revenue reached approximately $34.5 billion, which was an increase of around 14% over the prior year. The company reported net income of roughly $208 million, yielding a net margin of 0.6% as it continues to reinvest in its fulfillment network. This growth was supported by an active customer base that reached some 25 million people in the second quarter of 2026.
As of its December 2025 balance sheet, the company has a debt-to-equity ratio of 1.0x and a current ratio of 1.0x. Free cash flow for the fiscal year was approximately $522 million, which is calculated as cash from operations minus capital expenditures. Note that stock-based compensation (SBC) represented roughly 27% of operating cash flow, which inflates reported cash generation since SBC is a non-cash expense added back in the cash flow statement.
Risk profile comparisonChewy faces intense competition from online retailers and local veterinarians who may discourage pet owners from using third-party pharmacies. The company also deals with regulatory scrutiny in California regarding antitrust matters and ongoing litigation that could divert management resources. Finally, reliance on third-party shipping partners means any logistics disruption could immediately hurt customer satisfaction and financial results.
Coupang operates under significant regulatory pressure in Korea, including investigations into marketplace practices and potential fines related to data security. A 2025 data incident involving 33 million customer accounts has led to class action litigation and mandatory compensation programs that impact revenue. Additionally, the company relies heavily on Amazon.com Inc (AMZN -0.15%) for cloud infrastructure, making it vulnerable to service failures or price increases from this provider.
Valuation comparisonChewy currently presents a lower Forward P/E than Coupang, although both stocks are priced at an identical P/S ratio.
MetricChewyCoupangForward P/E16.3x75.8xP/S ratio0.8x0.8xValuation metrics sourced from Financial Modeling Prep (FMP) and may differ from other data providers.
Coupang is the dominant retail platform in its primary market of Korea and it has made great inroads into Taiwan. But a fire at a distribution center and a data breach have made for a tough 2026 for Coupang, with an indication that some consumers who abandoned the platform have yet to return, creating a drag on results. Yet membership in its WOW program has recently reached all-time highs, suggesting the company could start to post improving results in the next few quarters.
Wall Street sees Coupang swinging to a net loss for fiscal 2026, but rebounding in 2027 to post much healthier net income and sales. Forward numbers tend to be speculative, but it's a good long-term sign. Coupang's low P/S ratio gives some justification here for the business as a value play.
Chewy, meanwhile, is establishing a steady growth pattern. In its most recently reported quarter, management noted that its Autoship program grew faster than overall sales, implying that many customers' standing orders will continue to provide a solid base for the company. The company also believes that in the long run, veterinarian and general pet health services are a huge untapped market for Chewy. The business recently closed on the acquisition of Modern Animal, which delivers high profitability per location and is a strong complement to Chewy's existing business.
For fiscal 2026, sales are seen rising 7% to $13.5 billion, with net income up neatrly 50% to $333 million, according to consensus analyst estimates.
With its much more reasonable forward P/E ratio, as well as a market serving dedicated pet owners, Chewy is the stock to buy in 2026, even as Coupang offers long-term promise.
The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price. Do they really matter, though?
Before we discuss the reliability of brokerage recommendations and how to use them to your advantage, let's see what these Wall Street heavyweights think about Coupang, Inc. (CPNG - Free Report) .
Coupang currently has an average brokerage recommendation (ABR) of 1.83, on a scale of 1 to 5 (Strong Buy to Strong Sell), calculated based on the actual recommendations (Buy, Hold, Sell, etc.) made by 15 brokerage firms. An ABR of 1.83 approximates between Strong Buy and Buy.
Of the 15 recommendations that derive the current ABR, nine are Strong Buy and one is Buy. Strong Buy and Buy respectively account for 60% and 6.7% of all recommendations.
Brokerage Recommendation Trends for CPNG
Check price target & stock forecast for Coupang here>>>
While the ABR calls for buying Coupang, it may not be wise to make an investment decision solely based on this information. Several studies have shown limited to no success of brokerage recommendations in guiding investors to pick stocks with the best price increase potential.
Are you wondering why? The vested interest of brokerage firms in a stock they cover often results in a strong positive bias of their analysts in rating it. Our research shows that for every "Strong Sell" recommendation, brokerage firms assign five "Strong Buy" recommendations.
This means that the interests of these institutions are not always aligned with those of retail investors, giving little insight into the direction of a stock's future price movement. It would therefore be best to use this information to validate your own analysis or a tool that has proven to be highly effective at predicting stock price movements.
Zacks Rank, our proprietary stock rating tool with an impressive externally audited track record, categorizes stocks into five groups, ranging from Zacks Rank #1 (Strong Buy) to Zacks Rank #5 (Strong Sell), and is an effective indicator of a stock's price performance in the near future. Therefore, using the ABR to validate the Zacks Rank could be an efficient way of making a profitable investment decision.
Zacks Rank Should Not Be Confused With ABRAlthough both Zacks Rank and ABR are displayed in a range of 1--5, they are different measures altogether.
Broker recommendations are the sole basis for calculating the ABR, which is typically displayed in decimals (such as 1.28). The Zacks Rank, on the other hand, is a quantitative model designed to harness the power of earnings estimate revisions. It is displayed in whole numbers -- 1 to 5.
It has been and continues to be the case that analysts employed by brokerage firms are overly optimistic with their recommendations. Because of their employers' vested interests, these analysts issue more favorable ratings than their research would support, misguiding investors far more often than helping them.
In contrast, the Zacks Rank is driven by earnings estimate revisions. And near-term stock price movements are strongly correlated with trends in earnings estimate revisions, according to empirical research.
In addition, the different Zacks Rank grades are applied proportionately to all stocks for which brokerage analysts provide current-year earnings estimates. In other words, this tool always maintains a balance among its five ranks.
Another key difference between the ABR and Zacks Rank is freshness. The ABR is not necessarily up-to-date when you look at it. But, since brokerage analysts keep revising their earnings estimates to account for a company's changing business trends, and their actions get reflected in the Zacks Rank quickly enough, it is always timely in indicating future price movements.
Should You Invest in CPNG?Looking at the earnings estimate revisions for Coupang, the Zacks Consensus Estimate for the current year has declined 37.9% over the past month to -$0.46.
Analysts' growing pessimism over the company's earnings prospects, as indicated by strong agreement among them in revising EPS estimates lower, could be a legitimate reason for the stock to plunge in the near term.
The size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, has resulted in a Zacks Rank #4 (Sell) for Coupang. You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>>
Therefore, it could be wise to take the Buy-equivalent ABR for Coupang with a grain of salt.
Buying growth stocks at a discount can be a rewarding strategy, especially if the companies in question remain competitively positioned for long-term growth. MercadoLibre (MELI +1.84%) and Coupang (CPNG +1.79%) trade 26% and 68% below their highs, respectively, yet their competitive advantages remain intact, and both are still delivering double-digit percentage revenue growth.
Image source: The Motley Fool.
1. MercadoLibre MercadoLibre shares are down by about 26% from their peak, even as the company just posted a standout 43% year-over-year revenue increase on a constant-currency basis in the second quarter. As Latin America's leading e-commerce and fintech platform, it has sustained strong growth for years.
The company's edge comes from combining its online marketplace with a fast-growing financial services ecosystem that includes payments and credit tools. The marketplace reached 89 million unique active buyers last quarter, up 26% year over year, while the fintech platform had 88 million monthly active users, up 30%. That tight integration is hard for competitors to replicate, which helps explain MercadoLibre's long track record of growth.
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Management continues to strengthen the flywheel by offering benefits that work across both platforms. Its loyalty program, for instance, links marketplace perks like free shipping with fintech rewards such as cashback, increasing engagement and customer retention.
MercadoLibre also wins on logistics. With a growing warehouse footprint in Brazil, it has improved its delivery speed and expanded the scope of its free shipping offers. After it lowered the minimum purchase requirement for free shipping last year, items sold per buyer rose 19% year over year in Q2.
The stock's recent pullback reflects the market's worries about the margin pressure MercadoLibre is facing. However, management continues to prioritize long-term gains over short-term profits. Long-term investors will appreciate that its investments in free shipping, delivery infrastructure, and credit cards are intended to widen its competitive moat and deepen its customer relationships. That's a good reason to buy the dip.
Moreover, the company's advertising revenue, which grew by over 70% last quarter, could be a catalyst for margin expansion over the next decade.
Trading at about 2.8 times trailing sales, below its three-year average of 4.6 times, the stock looks appealing, particularly for a business still growing at this pace. The dip offers a chance to buy a proven long-term compounder at a discount.
2. Coupang Coupang shares are down roughly 68% from their early all-time high in 2021, and have slumped by about 52% from their 52-week high as revenue growth has slowed over the past year. A data breach incident disrupted customer shopping behavior and weighed on momentum. Even so, revenue rose 10% year over year in Q2 on a currency-adjusted basis, compared to the 14% growth it delivered in 2025.
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Coupang is headquartered in Seattle, but primarily operates in South Korea, where it remains the dominant e-commerce player. Its advantages in that market are difficult for rivals to replicate. Building a fast delivery network in a nation of dense cities filled with apartment buildings is expensive and complex, yet Coupang has done it -- and it delivers about 99% of orders within one day or faster.
Its moat is reinforced by its delivery infrastructure, warehouse automation, and its WOW membership program, which bundles free shipping, food delivery, streaming, and other perks. Once customers join, they tend to spend more with Coupang over time. Coupang's longest-tenured WOW members -- those acquired more than a decade ago -- now spend nearly 10 times what they did in year one, a strong sign of both the platform's stickiness and the limited nature of the alternatives.
That also helps explain the speed of its recovery from its data breach incident: Many customers who left have returned, and their spending has climbed above pre-incident levels.
Product commerce active customers increased 3% year over year to 24.7 million in Q2. Coupang is also applying its Korea strategy to Taiwan, which continues to show promise, with the business growing at a pace comparable to what it achieved in South Korea during its early years of expansion there.
With the stock trading at about 0.8 times sales -- roughly half its P/S ratio before the data breach incident -- it looks cheap. As the sting of that incident fades and WOW membership expands, growth could reaccelerate, giving investors who buy at today's discount a chance at excellent returns over the next decade.
The South Korean government's dismissal of the findings of a congressional report alleging it's waged a targeted campaign against U.S.-based Coupang — commonly known as the Amazon of South Korea — is straining the relationship between the two global allies, officials in Congress and people close to the company told CNBC.
CNBC spoke with nearly a dozen people familiar with the Coupang-related tensions, some of whom asked not to be named in order to discuss sensitive matters. The company's representatives and supporters on Capitol Hill say they're seeking a quick end to what they describe as South Korea's campaign against the online retailer. People familiar with the situation raised the specter of retaliation from Congress or the White House, including potentially additional tariffs on South Korea, if the dispute drags on.
The report by the House Judiciary Committee's Republicans alleges the South Korean government waged an unprecedented offensive on Coupang — which is headquartered in Seattle and does the bulk of its business in South Korea — over a data breach that the company maintains was minimal.
This is really about the relationship between two key allies.
Chris Stewart
Former GOP congressman from Utah and president of lobbying firm Skyline Capitol, which has consulted for Coupang
The South Korean government disagrees on the scope of the breach and has said consumers in the country faced potential harm from their personal details being exposed. It held hearings, threatened criminal charges against Coupang's interim CEO, and levied a record-breaking data-privacy fine on the company.
"This isn't about just some commercial dispute," Chris Stewart, a former Republican congressman from Utah and president of lobbying firm Skyline Capitol, which has a consulting relationship with Coupang, told CNBC about the Coupang issue. "Policymakers, leaders in Congress and the White House understand this is really about the relationship between two key allies."
"The worst thing that could happen is if we get into a tit-for-tat environment, where [the U.S. seeks] to punish Korea in some way or tie this to an increase in tariffs. That's not my hope or desire at all," he said. But if South Korea doesn't back down, he said, "ultimately the president has the power of tariffs, which can be very powerful."
The South Korean government, through its embassy in Washington, said its alliance with the U.S. is "stronger than ever" and criticized the congressional report, which the Judiciary Committee released in July, as largely reflecting only Coupang's claims.
"The Korean Government has consistently engaged with members of the U.S. Congress and officials of the U.S. administration to explain our position regarding the Coupang matter, and we will continue these efforts going forward," a spokesperson for the embassy said.
The Coupang dispute is unfolding against a broader backdrop of friction in the crucial U.S.-South Korea alliance.
President Donald Trump on Aug. 16 said he would scale back annual military drills with South Korea. Asked in late August if the move was related to Coupang, a White House official, who asked not to be named in order to discuss the dispute, told CNBC via email that "there is no direct connection."
Still, the official cited a Trump executive order from last year that targets foreign governments that the administration says are overregulating U.S. technology companies.
"This is not a new focus or issue. That said, the Korean government has been misaligned with us on a number of bilateral issues," the official said.
Sen. Bernie Moreno, R-Ohio, last week sent a letter to U.S. Trade Representative Jamieson Greer urging a formal investigation into South Korea, and potentially additional tariffs on the country, over its treatment of Coupang in the aftermath of the data breach, which he called a "regulatory crusade."
"This specific data breach deserves investigation and may warrant even-handed enforcement. However, the larger pattern emerging in South Korea is cause for intense concern. Seoul has weaponized a small incident into a pretext for widespread weaponization against American enterprise," Moreno wrote.
Coupang spokesperson Erika Reynoso declined to comment on the prospect of tariffs or the specifics of South Korea's response.
"We regret the circumstances that led to a congressional investigation, but we acknowledge the Committee's thorough work to bring the facts to light. We continue to seek a constructive resolution that will strengthen the US-ROK alliance," Reynoso said in a statement, using an abbreviation for the Republic of Korea.
Pressure from Coupang shareholdersBut there is pressure on the U.S. government to act.
In January, two Coupang investors — venture capital firm Greenoaks Capital Partners and tech investment firm Altimeter Capital — petitioned Greer to open a Section 301 investigation into whether the South Korean government was discriminating against the company and to assess additional tariffs. Section 301 of the Trade Act of 1974 allows the U.S. Trade Representative to investigate unfair foreign practices affecting U.S. commerce.
No official investigation has been announced. A spokesperson for Greer did not respond to requests for comment. Marney Cheek, of law firm Covington & Burling, who has represented both investors in the case, also did not respond to a request for comment.
Greenoaks is Coupang's No. 2 shareholder after SB Investment Advisers, holding about 55.3 million shares or 3.38% of shares outstanding, according to FactSet data. Altimeter reported no Coupang holdings as of March 31, after selling its position of roughly 15.7 million shares.
While Trump has not indicated he would pursue an additional tariff investigation, those close to the situation pointed to his repeated commitments to protecting U.S. firms abroad.
"President Trump has been very vocal about fairness for American companies and not getting ripped off," Rep. Michael Baumgartner, R-Wash., who sits on the House Judiciary Committee, said when asked about the potential of retaliatory tariffs stemming from the Coupang dispute. "So yeah, I think [Trump's response] could be significant."
U.S.-South Korea trade pact stallsSouth Korea is the seventh-largest U.S. trading partner, according to the U.S. Census Bureau in June. In 2025, the two countries renegotiated a trade deal as part of Trump's sweeping global tariffs. A key aspect of that deal was a lower tariff rate for South Korea in exchange for a $350 billion investment in U.S. shipbuilding and national security, as well as reducing regulation of U.S. companies.
But South Korea has been slow to finalize projects related to the $350 billion pledged as part of the trade deal, causing friction and threats of tariffs earlier this year from Trump.
In July, Trump imposed new import duties on South Korea and dozens of other countries, citing forced labor violations.
Secretary of State Marco Rubio spoke about the complexities of the U.S.-South Korea relationship during an appearance before the House Foreign Affairs Committee in June. The alleged hostility of South Korea toward Coupang and others has "impacted our ability to conclude a trade agreement with them because of some of their behavior towards American companies," Rubio said.
A covert missionThe U.S. report laid out what Republican investigators said were South Korea's actions involving Coupang since the data breach was disclosed in November, leading to the resignation of the company's CEO, Park Dae-jun, the following month. He apologized in a public statement for the breach, saying he felt "a deep sense of responsibility for the outbreak."
Congressional investigators described what they said were excessive fines, harassment and threats of criminal charges directed by the South Korean government at Coupang. They detail a response to the data breach from the country's authorities that sounds at points like something out of a spy novel.
According to the report, the South Korean government compelled Coupang to hire divers for a covert mission to retrieve a laptop used in the breach by a disgruntled former employee — who is a Chinese national — from a river in Shanghai.
The report outlines the involvement of the Korean National Intelligence Service, or NIS, leading up to the recovery of the computer. Additional documents in the committee's possession — which were obtained by CNBC — include contemporaneous notes from a Coupang representative's phone that describe NIS representatives instructing the company to hire a diver and extract the computer from the river in December.
An internal company memo from around the time of the recovery mission — also obtained by CNBC — indicates Coupang coordinated the computer recovery at the behest of a high-ranking national security officer from the South Korean president's office. Call logs from before, during and after the retrieval show more than 200 calls between South Korean officials and representatives of Coupang, the committee reported.
The South Korean government has denied the report's findings. In a statement to CNBC, the spokesperson for the South Korean embassy said allegations that the government helped coordinate the retrieval are "entirely unfounded."
"The National Intelligence Service (NIS) conducted only working-level consultations with Coupang necessary to facilitate information sharing and prevent further harm in connection with the large-scale personal data breach. At no point did the NIS coerce or instruct Coupang to take any particular action," the spokesperson said.
In late July, after the congressional report was issued, the South Korean government submitted a rebuttal to the committee which the embassy also provided to CNBC.
The rebuttal says the data breach affected 37.55 million people, while the congressional report counters that the "former employee only stored and retained information related to approximately 3,000 accounts." The difference stems from the amount of data that was exposed versus what was retained.
Seoul, in its response, also downplayed the 625 billion won, or $409 million, fine the government levied on Coupang in June for the breach and for allegedly illegally collecting personal information. The New York Times reported that the fine was the largest data-privacy penalty imposed on a company by South Korea. But in its rebuttal, South Korea noted the fine fell far short of the 3% of a company's revenue it could have charged under the country's laws. Coupang reported 2025 revenue of $34.5 billion.
'A shame and a surprise'South Korea's response to the committee report hasn't sat well with Washington Republicans. One person familiar with the thinking of lawmakers on the House Judiciary, Foreign Affairs and Armed Services committees, who asked not to be named in order to speak candidly, emphasized the importance of the relationship between the U.S. and South Korea and called the episode "a shame and a surprise."
The person said Congress was considering all tools at its disposal, including sanctions.
"This report is too comprehensive and too full of facts to be rejected. Calling us liars will set us back even further," the person said, referring to U.S.-South Korea relations.
A former senior Trump White House official said "no one in Congress or the White House can understand why the South Korean government continues to lie about its attacks on U.S. companies, especially Coupang. This behavior is seriously undermining Korea's credibility in the U.S., and it looks performative to benefit their relationship with China." The official asked not to be named in order to speak candidly.
The South Korean embassy spokesperson called the suggestion "entirely unfounded."
However, the reaction on Capitol Hill — where Coupang has mounted an extensive lobbying effort — has not been universal outrage.
One Capitol Hill Democrat familiar with the Judiciary probe, who asked not to be named in order to speak candidly, questioned the GOP's intense focus on Coupang, given the company's limited footprint in the U.S., and pointed to the company's ties to the Trump White House.
Coupang donated $1 million to Trump's inaugural fund in 2024, putting it on par with Google, Meta and Nvidia. Kevin Warsh, now chairman of the Federal Reserve, was a Coupang board member from 2019 until earlier this year. And Rob Porter, its chief global affairs officer, was White House staff secretary in the first Trump administration.
But Coupang's corporate political action committee has frequently donated to candidates from both parties. And other Democrats, especially those from Coupang's home state, Washington, have joined their Republican colleagues in denouncing South Korea's posture toward the company.
Rep. Suzan DelBene, who represents part of the Seattle metropolitan area, said at a Ways and Means Committee hearing in January that she'd heard from Coupang and others that South Korea was violating the antidiscrimination commitments in the 2025 trade agreement.
And Sen. Maria Cantwell, also a Washington Democrat, sent a letter in February to South Korea's ambassador in Washington expressing her "grave concern" over the country's treatment of Coupang.
Undermining an allianceCoupang is not the first American company to complain of targeting by South Korean regulators. Other U.S.-based digital companies such as Google and Netflix have at times found themselves crosswise with the South Korean government.
Still, Coupang's supporters say they've never seen South Korea go after a company with the intensity with which it has pursued Coupang.
Baumgartner, who in late July introduced a bill that would give Congress the power to deem individual foreign officials subject to deportation or denial of entry if they engage in "economic discrimination" against the U.S., called South Korea's response "farcical" and "dismissive."
"Whatever happened with the data breach, none of it merited this over-the-top, punitive response," he said.
— Kevin Breuninger and Luke Fountain contributed to this report.
Will the massive logistics power of South Korea's e-commerce leader or the viral momentum of a disruptive makeup brand deliver better results for your portfolio? Let's compare Coupang (CPNG +1.17%) and e.l.f. Beauty (ELF +3.53%).
Coupang is a technological powerhouse transforming retail and delivery across Asia, while e.l.f. Beauty leverages social media and value pricing to capture the global cosmetics market. Both companies have shown impressive top-line momentum, but their vastly different industries and scale offer unique opportunities for investors looking to diversify their holdings.
The case for CoupangCoupang operates a massive technology-driven logistics network that powers its retail, food delivery, and video streaming services across South Korea and Taiwan. The company relies on its proprietary WOW membership program to drive customer loyalty among nearly 25 million active users. While the company maintains relationships with various merchants and suppliers, it does not have a single customer accounting for more than 10% of revenue.
In the fiscal year ended Dec. 31, 2025, revenue reached nearly $34.5 billion, representing a growth of roughly 14.1% compared with the prior fiscal year. The company reported net income of approximately $208.0 million, which resulted in a net margin of close to 0.6%. This marks a continuation of profitability even as the company integrates its recent acquisition of Farfetch and expands into new geographic markets.
As of its December 2025 balance sheet, the debt-to-equity ratio was approximately 1.0x, meaning total debt equals shareholder equity. The current ratio, which measures the ability to cover short-term obligations with current assets, was close to 1.0x. Note that stock-based compensation represented roughly 26.8% of operating cash flow, which inflates reported cash generation since SBC is a non-cash expense added back in the cash flow statement.
The case for e.l.f. Beautye.l.f. Beauty specializes in high-quality cosmetic and skincare products at accessible price points, primarily serving the U.S. market. The company builds its presence among retail stocks by leveraging viral marketing and maintaining strong partnerships with major national retailers. These partnerships with Target, Walmart, and Amazon provide the company with a massive distribution network, though customer concentration like this adds a layer of risk since these three retailers plus Sephora account for over 50% of net sales.
In the fiscal year ended March 31, 2026, revenue reached nearly $1.6 billion, a growth of roughly 24.6% year over year. The company reported a net income of approximately $26.3 million, yielding a net margin of close to 1.6%. While revenue has climbed significantly, the net margin declined from the previous year as the company invested heavily in brand expansion and international growth initiatives.
As of its March 2026 balance sheet, the current ratio was approximately 2.3x, indicating a strong ability to cover short-term liabilities. The debt-to-equity ratio was close to 0.8x, showing that total debt is lower than total shareholder equity. Note that stock-based compensation represented roughly 40.9% of operating cash flow, which inflates reported cash generation since SBC is a non-cash expense added back in the cash flow statement.
Risk profile comparisonCoupang faces substantial risks involving data security, particularly following a November 2025 incident that compromised approximately 33 million accounts. This event triggered government inquiries and class action litigation that could lead to significant financial penalties. Furthermore, regulatory bodies in South Korea continue to investigate the company's search ranking and bundling practices, and the company remains vulnerable to geopolitical tensions between North and South Korea.
e.l.f. Beauty is vulnerable to global trade policy changes, as it sources a majority of its supply chain from China. The company also faces operational risks associated with integrating recent acquisitions, such as its purchase of rhode, which depends on retaining key personnel like Hailey Bieber. Additionally, the company competes with established giants like The Estee Lauder Companies and L'Oreal, requiring constant innovation to maintain its market position amid changing consumer preferences.
Valuation comparisonWhile Coupang trades at a much lower P/S ratio, e.l.f. Beauty offers a more conservative Forward P/E relative to future earnings estimates.
MetricCoupange.l.f. BeautyForward P/E51.4x27.3xP/S ratio0.8x3.5xValuation metrics sourced from Financial Modeling Prep (FMP) and may differ from other data providers.
I'd go with e.l.f. Beauty, which just delivered a spectacular quarter: 30 consecutive quarters of sales growth, plus a massive earnings beat and a full-year outlook raised by a wide margin. The momentum here is exciting. The Rhode acquisition was an incredibly smart move, and it's now contributing at a level that exceeded even optimistic projections. International revenue is surging and the brand keeps gaining market share in a competitive beauty category.
Coupang, by contrast, is navigating a complicated stretch right now. The underlying e-commerce business is growing steadily in South Korea, and the company has a loyal customer base that keeps spending. But a customer data breach that damaged trust, a weaker South Korean currency eating into results, and a large fine from Korean regulators in the most recent quarter muddied the results in ways that are concerning.
Both companies are growing, but e.l.f. is accelerating while Coupang is managing headwinds. For a long-term investor, e.l.f. Beauty's brand momentum and 30-quarter growth streak make it the stronger pick right now.
When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?
Before we discuss the reliability of brokerage recommendations and how to use them to your advantage, let's see what these Wall Street heavyweights think about Coupang, Inc. (CPNG - Free Report) .
Coupang currently has an average brokerage recommendation (ABR) of 1.83, on a scale of 1 to 5 (Strong Buy to Strong Sell), calculated based on the actual recommendations (Buy, Hold, Sell, etc.) made by 15 brokerage firms. An ABR of 1.83 approximates between Strong Buy and Buy.
Of the 15 recommendations that derive the current ABR, nine are Strong Buy and one is Buy. Strong Buy and Buy respectively account for 60% and 6.7% of all recommendations.
Brokerage Recommendation Trends for CPNG
Check price target & stock forecast for Coupang here>>>
While the ABR calls for buying Coupang, it may not be wise to make an investment decision solely based on this information. Several studies have shown limited to no success of brokerage recommendations in guiding investors to pick stocks with the best price increase potential.
Do you wonder why? As a result of the vested interest of brokerage firms in a stock they cover, their analysts tend to rate it with a strong positive bias. According to our research, brokerage firms assign five "Strong Buy" recommendations for every "Strong Sell" recommendation.
In other words, their interests aren't always aligned with retail investors, rarely indicating where the price of a stock could actually be heading. Therefore, the best use of this information could be validating your own research or an indicator that has proven to be highly successful in predicting a stock's price movement.
With an impressive externally audited track record, our proprietary stock rating tool, the Zacks Rank, which classifies stocks into five groups, ranging from Zacks Rank #1 (Strong Buy) to Zacks Rank #5 (Strong Sell), is a reliable indicator of a stock's near-term price performance. So, validating the Zacks Rank with ABR could go a long way in making a profitable investment decision.
Zacks Rank Should Not Be Confused With ABRAlthough both Zacks Rank and ABR are displayed in a range of 1--5, they are different measures altogether.
Broker recommendations are the sole basis for calculating the ABR, which is typically displayed in decimals (such as 1.28). The Zacks Rank, on the other hand, is a quantitative model designed to harness the power of earnings estimate revisions. It is displayed in whole numbers -- 1 to 5.
It has been and continues to be the case that analysts employed by brokerage firms are overly optimistic with their recommendations. Because of their employers' vested interests, these analysts issue more favorable ratings than their research would support, misguiding investors far more often than helping them.
On the other hand, earnings estimate revisions are at the core of the Zacks Rank. And empirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock price movements.
Furthermore, the different grades of the Zacks Rank are applied proportionately across all stocks for which brokerage analysts provide earnings estimates for the current year. In other words, at all times, this tool maintains a balance among the five ranks it assigns.
There is also a key difference between the ABR and Zacks Rank when it comes to freshness. When you look at the ABR, it may not be up-to-date. Nonetheless, since brokerage analysts constantly revise their earnings estimates to reflect changing business trends, and their actions get reflected in the Zacks Rank quickly enough, it is always timely in predicting future stock prices.
Is CPNG Worth Investing In?Looking at the earnings estimate revisions for Coupang, the Zacks Consensus Estimate for the current year has declined 14.1% over the past month to -$0.38.
Analysts' growing pessimism over the company's earnings prospects, as indicated by strong agreement among them in revising EPS estimates lower, could be a legitimate reason for the stock to plunge in the near term.
The size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, has resulted in a Zacks Rank #4 (Sell) for Coupang. You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>>
Therefore, it could be wise to take the Buy-equivalent ABR for Coupang with a grain of salt.
Loading up on growth stocks while they're down big can set up investors for significant gains later on. It's important, however, to understand why they are struggling before buying them, so that investors are aware of any risks involving them.
Three growth stocks that may look incredibly appealing to long-term investors right now are Oracle (ORCL -1.60%), Intuit (INTU +4.38%), and Coupang (CPNG +0.73%). Here's why they may be worth buying, while they're down more than 50% from their highs.
Image source: Getty Images.
OracleDatabase giant Oracle has come under pressure this year due to its rising debt load and exposure to OpenAI, the company behind ChatGPT. Since the start of the year, Oracle's shares have fallen by 26%. On Monday, it closed below $147 -- a significant pullback from the 52-week high of $345.72 it reached last year.
In its most recent earnings report, the company said it still expects to raise roughly $40 billion for the current fiscal year through a combination of debt and equity. While the business has been growing at a fast pace and expects revenue to rise between 27% and 29% during the first quarter of fiscal 2027, which runs through the end of August, investors appear more concerned about the long-term risks it faces.
Today's Change
(
-1.60
%) $
-2.35
Current Price
$
144.30
There is undoubtedly risk here with Oracle, but that's arguably priced into its valuation; the stock is trading at 18 times its estimated future earnings (based on analyst expectations). That's a fairly low multiple for a top tech stock such as Oracle. For investors willing to take on the risk, there could be some attractive upside ahead if the company can calm investor fears.
IntuitShares of software company Intuit have nosedived nearly 50% since the start of 2026. Investor fears about artificial intelligence (AI) and the possibility that it could disrupt software businesses led to many quality stocks, including Intuit, falling sharply in the early part of the year.
While Intuit has begun to rally in recent months, it still has a long way to go before it fully recovers from the sharp sell-off. Yesterday, it closed at around $335, which is more than 50% below its 52-week high of $719.10.
Today's Change
(
4.38
%) $
14.69
Current Price
$
350.29
Intuit's business still looks to be in solid shape, with the company reporting revenue growth of 10% in its third-quarter results, which went up until the end of April. I believe the market has overreacted in the case of Intuit, as its tax and accounting software isn't something AI could easily replace, nor is it something consumers and businesses would easily trust even if it did.
Trading at just 12 times its projected future earnings, the stock still looks like a steal of a deal.
CoupangE-commerce company Coupang is a leader in the South Korean market, with opportunities to expand and grow internationally. However, this year, its shares have fallen by more than 30%. A large data breach last year, which affected an estimated 37 million accounts, has weighed on not just investor confidence in the stock but also the company's financial results, as it has faced fines as a result of the scandal.
The stock, which trades at around $16 now, reached a high of more than $34 last year. It's down big as confidence has seemingly faded from this once-promising growth stock.
But while breaches can be devastating, they can, unfortunately, also be commonplace. Many companies have fallen victim to them, and while in the short term, their share prices may collapse, they often end up recovering in the long run.
Today's Change
(
0.73
%) $
0.12
Current Price
$
15.84
Coupang may still face a challenging road ahead, but buying the stock at a deeply reduced valuation could be enticing to investors. While its forward price-to-earnings multiple of 35 isn't exactly cheap, the stock's price-to-earnings-growth (PEG) multiple is less than 0.50, which indicates good value when looking at the long run; the PEG considers the company's expected growth over five years.
For investors who are willing to remain patient and wait for a turnaround, there may be significant upside here.
As e-commerce matures globally, choosing between established giants and regional leaders remains a challenge. Is Amazon.com (AMZN -2.09%) or the South Korean standout Coupang (CPNG +1.92%) the better buy for long-term growth?
Amazon is a global technology powerhouse known for its massive retail marketplace and market-leading cloud services. Coupang, often called the Amazon of South Korea, focuses on extreme delivery speed in dense urban markets. Both companies are expanding their ecosystems to capture more consumer spending through membership programs and integrated logistics.
The case for Amazon.comAmazon operates a diverse business model centered on its massive online marketplace and Amazon Web Services (AWS). It serves a vast customer base including individual shoppers, third-party sellers, and enterprise developers. The company has moved beyond simple retail to become a dominant force in digital advertising and streaming media. This multi-pronged approach allows it to leverage data across several different industries to drive growth.
Financial performance remained robust in FY 2025, with revenue reaching nearly $716.9 billion. This represents revenue growth of approximately 12.4% compared to the previous year. The company reported net income of roughly $77.7 billion, resulting in a net margin of close to 10.8%. This represents a significant improvement in profitability compared to prior fiscal years.
On its December 2025 balance sheet, the company showed a debt-to-equity ratio of approximately 0.4x. This ratio measures total debt against shareholder equity, with lower numbers typically suggesting a lighter debt load. The current ratio, which measures the ability to pay short-term obligations with current assets, was roughly 1.1x. For FY 2025, it generated free cash flow of about $11.2 billion. Free cash flow represents the cash remaining after a company pays for its operations and capital equipment.
The case for CoupangCoupang dominates the South Korean market by utilizing a proprietary end-to-end logistics network that enables dawn and same-day delivery. Its "WOW" membership program mirrors Amazon Prime, offering perks across retail and food delivery to millions of active customers. The company is also expanding into Taiwan to replicate its domestic success in other international markets. This strategy emphasizes high customer density and rapid fulfillment to improve operational efficiency.
In FY 2025, Coupang generated revenue of nearly $34.5 billion, marking revenue growth of approximately 14.1%. Despite the scale of its operations, net income for the period was roughly $208.0 million. This resulted in a thin net margin of close to 0.6%. While revenue continues to climb, the company is still in a phase where it prioritizes market expansion over high bottom-line profits.
As of its December 2025 balance sheet, Coupang carried a debt-to-equity ratio of approximately 1.0x. This indicates that its total debt is roughly equal to its shareholder equity. Its current ratio was about 1.0x, meaning its short-term assets just cover its immediate liabilities. The company produced free cash flow of nearly $522.0 million in FY 2025. Note that stock-based compensation represented roughly 26.8% of operating cash flow, which inflates reported cash generation since SBC is a non-cash expense added back in the cash flow statement.
Risk profile comparisonAmazon faces significant regulatory pressure, including an antitrust lawsuit from the New Jersey Attorney General regarding its delivery labor practices. The company is also under a Senate probe concerning its Prime subscription practices and marketplace oversight. Operationally, it must manage the costs of its massive fulfillment network during periods of fluctuating demand. Additionally, it faces frequent legal claims regarding intellectual property, which can lead to high remediation costs.
Coupang is dealing with the fallout of a major 2025 data breach that compromised millions of customer accounts, leading to lawsuits and regulatory fines. In South Korea, it faces intense scrutiny from the KFTC regarding search algorithms and service bundling. The company also competes with major entities like Naver in its home market. Furthermore, it must navigate liquidity pressures while funding a $1.2 billion voucher program launched to compensate customers after its recent data security incident.
Valuation comparisonCoupang offers a significantly lower valuation based on its P/S ratio, but Amazon looks cheaper relative to Forward P/E and future earnings estimates.
MetricAmazon.comCoupangForward P/E23.5x49.7xP/S ratio4.1x0.8xValuation metrics sourced from Financial Modeling Prep (FMP) and may differ from other data providers.
I'd go with Amazon. To give Coupang its due, the underlying business is more resilient than the headline numbers suggest. Strip out a large regulatory fine from Korean authorities and the currency drag from a weaker won, and the core commerce business grew at a healthy double-digit rate in the most recent quarter. Customer spending among loyal members is back to pre-incident levels, and management has a credible margin recovery roadmap in place.
But Coupang is navigating a lot at once: a data incident hangover, currency pressure, margin contraction, and a regulatory environment that just cost the company hundreds of millions of dollars. That is a lot of uncertainty for investors to absorb, and the stock has reflected it.
Amazon, by contrast, just delivered a blowout quarter with major gains across every major division. AWS growth accelerated for the fifth consecutive quarter, the advertising business is surging, and operating income grew at more than double the rate of revenue. The company is also investing aggressively in AI infrastructure, with major hyperscaler partnerships pointing to durable demand for years to come.
For a long-term investor, Amazon offers scale, diversification, and momentum that Coupang simply cannot match right now.
Coupang currently trades at $16.19, while the average Wall Street price target sits at $23.82. That leaves the stock roughly 47% below where analysts think it should trade. Barclays’ Jiaming Liang carries a $30 Overweight target, implying roughly 85% upside from here.
Coupang (NYSE:CPNG | CPNG Price Prediction) is the dominant e-commerce and logistics operator in South Korea, often called the Amazon of its home market. Its Rocket Delivery network, WOW membership program, and growing Developing Offerings arm (Coupang Eats, Play, fintech, and Farfetch) have made it a favorite of growth investors betting on Asia consumer digitization.
The gap between price and target now sits among the widest in large-cap internet retail.
A $410 Million Fine, a Data Breach, and a Currency Problem The Q2 2026 report snapped the stock. Coupang absorbed ~$410 million in Korean administrative fines from the country’s Personal Information Protection Commission, tied to the November 2025 breach that exposed data on 33 million customers. That charge flipped GAAP operating income to a -$556 million loss, versus a $149 million profit a year earlier.
Currency did the rest of the damage. A weaker Korean Won created a $548 million FX headwind, dragging reported revenue growth to +3.9% even though constant-currency growth was 10%. Free cash flow collapsed 79% year over year, Product Commerce gross margin contracted 204 basis points to 30.5%, and shareholders’ equity fell 36% YoY.
Analysts trimmed targets while keeping Buy ratings: Deutsche Bank upgraded to Buy but cut its target to $21.50, and Bank of America lowered its target to $24.
Why Barclays Is Standing By a $30 Target Bulls argue the quarter looks worse than the business. The fine is one-time. The FX drag is macro-driven. Strip both out, and Coupang is still compounding: constant-currency growth of 10%, Developing Offerings revenue up 20% with gross profit up 32%, and Product Commerce active customers growing at 24.7 million (+3% YoY).
Barclays’ Liang builds the $30 target on four pillars: the Rocket Delivery logistics moat, Taiwan expansion proving the model travels, high-margin advertising, merchant fulfillment, and WOW monetization, and a Farfetch turnaround that removes a cash drag. Morningstar’s Chelsey Tam projects Product Commerce margins to fully recover by mid-2027.
Of 18 analysts, 5 rate CPNG Strong Buy, 8 Buy, 4 Hold, 0 Sell, and 1 Strong Sell. Management is repurchasing 23.2 million shares for $459 million in Q2 under an active $2 billion authorization. The sell side has not blinked on the thesis.
Coupang Is Falling While Its Peers Hold Up This selloff is company-specific. Nothing else in the peer set is down 31% YTD.
MercadoLibre (NASDAQ:MELI) trades at $1,824.34, down 9.4% YTD, against a $2,229.46 target. That is roughly 22% upside, with 20 of 24 analysts at Buy or Strong Buy.
Sea Limited (NYSE:SE) sits at $114.73, down 10% YTD, against a $141.97 target, or about 24% upside. Ratings are almost uniformly bullish, with 27 of 29 analysts at Buy or better.
JD.com (NASDAQ:JD) is the outlier upside, actually up 20.7% YTD to $33.47, with a $39.65 target implying 18% upside. Analysts still lean Buy but the easy money looks made.
Coupang carries the largest implied upside in the group by a wide margin. Either the market is right that Korean regulatory and breach damage is structural, or the peer group is signaling a mispricing.
The Gap Wall Street Is Watching Coupang trades at $16.19 against a $23.82 mean target across 18 covering analysts, an implied upside of roughly 47%. The Barclays high end at $30 pushes that to roughly 85%.
The stock is down 31.37% YTD and 41.8% over the past year. The S&P 500 is up 13.36% YTD and 21.3% over one year. Coupang is trading near its 52-week low of $14.92.
Cheap for a Reason, or Cheap Enough to Own The bull case holds if the Q2 fine was the peak of the regulatory cycle, the Korean Won stabilizes, and Product Commerce margins recover on the mid-2027 timeline management has signaled. Constant-currency growth of 10%, aggressive buybacks at depressed prices, and Taiwan expansion could drive the stock toward the $23 to $30 target zone.
The bear case holds if Developing Offerings losses keep widening from $329 million in Q1, if Seoul regulators find something new to fine, or if card data confirms share loss to rivals. A doubling of short-term borrowings and a 36% drop in shareholders’ equity are balance-sheet moves that turn cheap stocks into value traps.
On balance, the setup leans favorably. The bull thesis has specific catalysts and a defined recovery window. Coupang’s implied upside dwarfs anything else in the peer group. The path will be bumpy, but the risk/reward skew is wider than for peers offering a quarter of the upside.
Contact [email protected] for any questions or corrections.
On June 30, 2026, Baillie Gifford (Trades, Portfolio) executed a significant reduction in its position in Coupang Inc (NASDAQ: CPNG), selling 41,912,555 shares.
Coupang is recovering from a data breach, with underlying fundamentals and customer spend showing resilience and platform stickiness. CPNG's Korea operations remain highly profitable, while accelerated logistics investment positions Taiwan as the next potential profit engine. Despite near-term headwinds, CPNG trades at a historical low 0.7–0.8x forward revenue multiple, implying significant upside if re-rated to peer averages.
On August 05, 2026, Coupang Inc (CPNG) shares fell 4.7% to $16.00, continuing a downward trend that has seen the stock decline significantly over the past year,
Net Revenues of $8.9 billion, up 4% YoY and 10% on a constant currency basis
Product Commerce Segment Net Revenues of $7.4 billion, up 1% YoY and 8% on a constant currency basis
Developing Offerings Segment Net Revenues of $1.4 billion, up 20% YoY and 24% on a constant currency basis
SEATTLE--(BUSINESS WIRE)--Coupang, Inc. (NYSE: CPNG) today announced financial results for its second quarter ended June 30, 2026.
Q2 2026 Consolidated Highlights:
Total net revenues were $8.9 billion, up 4% YoY on a reported basis and 10% YoY on a constant currency basis. Gross profit was $2.5 billion, decreasing 3% YoY on a reported basis and increasing 3% YoY on a constant currency basis. Gross profit margin was 28.2%, a decrease of 188 bps YoY. Operating (loss) income was $(556) million, a decrease of $705 million from the operating income last year. Excluding approximately $410 million of certain administrative fines in Korea, operating (loss) income was $(146) million, a decrease of $295 million from the operating income last year. Net (loss) income attributable to Coupang stockholders was $(570) million, a decrease of $602 million from the same period last year. Excluding the administrative fines in Korea, net (loss) income was $(160) million, a decrease of $192 million from the same period last year. Diluted EPS was $(0.32), down $0.34 YoY. Diluted EPS excluding the administrative fines was $(0.09), down $0.11 YoY. Adjusted EBITDA for the quarter was $163 million with a margin of 1.8%, down 318 bps versus last year. Operating cash flow for the trailing twelve months was $1.4 billion, a decrease of $484 million YoY and free cash flow was $105 million for the trailing twelve months, a decrease of $679 million YoY. 23.2 million shares of Class A common stock were repurchased during the quarter for an aggregate amount of $459 million. Q2 2026 Segment Highlights:
Product Commerce segment net revenues were $7.4 billion, up 1% YoY on a reported basis and 8% YoY on a constant currency basis. Product Commerce gross profit was $2.3 billion, down 5% YoY on a reported basis and up 1% YoY on a constant currency basis. Gross profit margin was 30.5%, a decrease of 204 bps YoY. Product Commerce segment adjusted EBITDA was $382 million, down $281 million YoY, with a margin of 5.1%, down 390 bps YoY. Product Commerce Active Customers grew to 24.7 million, up 3% YoY. Developing Offerings segment net revenues were $1.4 billion, up 20% YoY on a reported basis and 24% YoY on a constant currency basis. Developing Offerings segment adjusted EBITDA losses were $219 million, improving $16 million YoY. Second Quarter 2026 Results
Consolidated Financial Summary
(in millions, except net revenues per Product Commerce Active Customer and earnings per share)
Three Months Ended June 30,
2026
2025
% Change
Total net revenues
$
8,856
$
8,524
4
%
Total net revenues growth, constant currency(1)
10
%
Net revenues per Product Commerce Active Customer
$
301
$
307
(2
)%
Net revenues per Product Commerce Active Customer, constant currency
$
321
5
%
Product Commerce Active Customers
24.7
23.9
3
%
Gross profit(2)
$
2,494
$
2,561
(3
)%
Gross profit growth, constant currency(1)(2)
3
%
Operating (loss) income
$
(556
)
$
149
NM(3)
Adjusted operating (loss) income(1)
$
(146
)
$
149
NM(3)
Net (loss) income
$
(570
)
$
31
NM(3)
Net (loss) income attributable to Coupang stockholders
$
(570
)
$
32
NM(3)
Adjusted net (loss) income attributable to Coupang stockholders(1)
$
(160
)
$
32
NM(3)
Adjusted EBITDA(1)
$
163
$
428
(62
)%
Earnings per share, basic and diluted
$
(0.32
)
$
0.02
NM(3)
Adjusted diluted earnings per share(1)
$
(0.09
)
$
0.02
NM(3)
Net cash provided by operating activities
$
367
$
545
(33
)%
Free cash flow(1)
$
51
$
247
(79
)%
Trailing Twelve Months Ended June 30,
% Change
(in millions)
2026
2025 Net cash provided by operating activities
$
1,425
$
1,909
(25
)%
Free cash flow(1)
$
105
$
784
(87
)%
Segment Information
Three Months Ended June 30,
(in millions)
2026
2025
% Change
Product Commerce
Net revenues
$
7,425
$
7,334
1
%
Net revenues growth, constant currency(1)
8
%
Gross profit(2)
$
2,268
$
2,390
(5
)%
Gross profit growth, constant currency(1)(2)
1
%
Segment adjusted EBITDA
$
382
$
663
(42
)%
Developing Offerings
Net revenues
$
1,431
$
1,190
20
%
Net revenues growth, constant currency(1)
24
%
Gross profit(2)
$
226
$
171
32
%
Gross profit growth, constant currency(1)(2)
32
%
Segment adjusted EBITDA
$
(219
)
$
(235
)
7
%
Webcast and Conference Call
Coupang, Inc. will host a conference call to discuss second quarter results on August 4, 2026 at 2:30 PM PT/ 5:30 PM ET. A live webcast of the conference call will be available on our Investor Relations website, ir.aboutcoupang.com, and a replay of the conference call will be available for at least three months. This press release, including the reconciliations of certain non-GAAP financial measures to their nearest comparable U.S. GAAP financial measures, as well as our second quarter earnings presentation, are also available on that site.
About Coupang
Coupang is a technology and Fortune 150 company listed on the New York Stock Exchange (NYSE: CPNG) that provides retail, restaurant delivery, video streaming, and fintech services to customers around the world under brands that include Coupang, Eats, Play, Rocket Now, and Farfetch. It operates in over 190 countries and territories around the world.
FORWARD-LOOKING STATEMENTS
This earnings release and related management commentary may contain statements that may be deemed to be "forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (together, the "Act”), that are intended to enjoy the protection of the safe harbor for forward-looking statements provided by the Act as well as protections afforded by other federal securities laws.
We have based the forward-looking statements contained in this earnings release and related management commentary on our current expectations and projections about future events and trends that we believe may affect our industry, business, financial condition, and results of operations. All statements other than statements of historical facts contained in this earnings release and related management commentary, including statements about our business and growth strategies, anticipated or target revenues, growth rates, margins, cash flows, and other operating or financial results, future customer retention, spend and growth rates or trends, our planned investments in new products and offerings, future marketing spend and cost saving trends, future impacts of AI on our business and operating and financial results, and their anticipated outcomes, as well as our beliefs and expectations related to the impact of the recent data incident on our business and operating or financial results, the pace of recovery from the data incident, and our efforts to prevent future data incidents, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as "anticipate," "believe," "contemplate," "could," "estimate," "expect," "intend," "may," "sustain," "plan," "run," "long-term," "potential," "more," "predict," "view," "project," "guide," "arrive," "manage," "should," "target," "toward," "think," "will," "shall," "keep," "goal," "grow," "generate," "objective," "represent," "seek," "see," "apply," "bring," "strategy," "future," "create," "opportunity," "runway," "trajectory," "roll," "work," "increase," "return," "continue," "expand," "extend," "build," "move," "climb," "pace," "restore," "raise," "improve," "refine," "add," "retain," "make," "on-going," "momentum," "compound," "prevent," "commit," "want," "can," or "would," or the negative of these words or other similar terms or expressions. Actual results and outcomes could differ materially from those expressed or contemplated by the forward-looking statements for a variety of reasons, including, among others, risks and uncertainties regarding the nature and scope of any past or future data incidents, investigations and administrative fines related to such data incidents, the impact of such data incidents on us, our customers, operations, and financial results; the continued growth of the retail market; changes in consumer preferences and spending patterns; the increased acceptance of online transactions by potential customers; competition in our industry; managing our growth, investment, and expansion into new markets and offerings; risks associated with current and future acquisitions, mergers, dispositions, joint ventures or investments; potential fluctuations in our financial performance; the extent to which we owe income or other taxes; our ability to retain existing suppliers and to add new suppliers on terms acceptable to us; our market position; our operation and management of our fulfillment and delivery infrastructure; legal and regulatory developments; the outcomes of any claims, litigation, audits, inspections and investigations; and the impact of global economic factors including inflation, foreign currency exchange rates, geopolitical events (including the ongoing conflict in the Middle East), tariffs and other trade barriers, and outcomes from catastrophic occurrences. The forward-looking statements contained in this earnings release and related management commentary are also subject to other risks and uncertainties that could cause actual results to differ from the results predicted. For additional information on other potential risks and uncertainties that could cause actual results to differ from the results predicted, please see our most recent Annual Report on Form 10-K and subsequent SEC filings. All forward-looking statements in this earnings release and related management commentary are based on information available to Coupang and assumptions and beliefs as of the date hereof, and we disclaim any obligation to update any forward-looking statements, except as required by law. We may not actually achieve the plans, intentions, or expectations disclosed in our forward-looking statements, and you should not place undue reliance on our forward-looking statements.
Additional information relating to certain of our financial measures contained herein, including non-GAAP financial measures, is available in this earnings release, including under "Non-GAAP Financial Measures” and "Reconciliations of Non-GAAP Measures” below, and at our website at ir.aboutcoupang.com.
Investors and others should note that we may announce material business and financial information to our investors using our investor relations website (ir.aboutcoupang.com) and through https://news.coupang.com, our filings with the SEC, webcasts, press releases (including those on our investor relations website and https://news.coupang.com), and conference calls. We use these mediums to communicate with investors and the general public about our company, our products, and other matters. It is possible that the information that we make available on our investor relations website or through https://news.coupang.com may be deemed to be material information. We therefore encourage investors and others interested in our company to review the information that we make available on our investor relations website and https://news.coupang.com. Notwithstanding the foregoing, the information contained on our investor relations website and https://news.coupang.com, as referenced in this paragraph, are not incorporated by reference into this release or any other report or document we file with the SEC.
Any updates to the list of disclosure channels through which we will announce information will be posted on our investor relations website or https://news.coupang.com.
COUPANG, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(unaudited)
Three Months Ended
June 30,
Six Months Ended
June 30,
(in millions, except per share amounts)
2026
2025
2026
2025
Net retail sales
$
6,744
$
6,507
$
13,220
$
12,595
Net other revenue
2,112
2,017
4,140
3,837
Total net revenues
8,856
8,524
17,360
16,432
Cost of sales
6,362
5,963
12,569
11,555
Operating, general and administrative
3,050
2,412
5,589
4,574
Total operating cost and expenses
9,412
8,375
18,158
16,129
Operating (loss) income
(556
)
149
(798
)
303
Interest income
42
51
86
100
Interest expense
(25
)
(25
)
(38
)
(48
)
Other income (expense), net
6
19
(38
)
55
(Loss) income before income taxes
(533
)
194
(788
)
410
Income tax expense
37
163
48
265
Net (loss) income
(570
)
31
$
(836
)
$
145
Net (loss) income attributable to noncontrolling interests
—
(1
)
—
6
Net (loss) income attributable to Coupang stockholders
(570
)
32
$
(836
)
$
139
Earnings per share
Basic and diluted
$
(0.32
)
$
0.02
$
(0.46
)
$
0.08
Weighted-average shares outstanding
Basic
1,799
1,817
1,812
1,812
Diluted
1,799
1,855
1,812
1,847
COUPANG, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(unaudited)
(in millions)
June 30, 2026
December 31, 2025
Assets
Cash and cash equivalents
$
6,110
$
6,318
Restricted cash
94
94
Accounts receivable, net
363
363
Inventories
2,067
2,256
Prepaids and other current assets
626
660
Total current assets
9,260
9,691
Property and equipment, net
3,753
3,722
Operating lease right-of-use assets
2,762
2,765
Intangible assets, net
167
190
Deferred tax assets
626
596
Long-term lease deposits and other
826
823
Total assets
$
17,394
$
17,787
Liabilities and equity
Accounts payable
$
6,328
$
6,298
Accrued expenses
876
515
Deferred revenue
204
188
Short-term borrowings
1,985
960
Current portion of long-term operating lease obligations
560
545
Other current liabilities
686
851
Total current liabilities
10,639
9,357
Long-term debt
618
648
Long-term operating lease obligations
2,470
2,482
Defined severance benefits and other
680
677
Total liabilities
14,407
13,164
Commitments and contingencies
Equity
Common stock
—
—
Class A — shares authorized 10,000, outstanding 1,634 and 1,665
Class B — shares authorized 250, outstanding 158 and 158
Additional paid-in capital
8,453
9,025
Accumulated other comprehensive loss
(609
)
(381
)
Accumulated deficit
(4,857
)
(4,021
)
Total equity
2,987
4,623
Total liabilities and equity
$
17,394
$
17,787
COUPANG, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(unaudited)
Six Months Ended June 30,
(in millions)
2026
2025
Operating activities
Net (loss) income
$
(836
)
$
145
Adjustments to reconcile net (loss) income to net cash provided by operating activities:
Depreciation and amortization
288
248
Provision for severance benefits
133
115
Equity-based compensation
283
234
Non-cash operating lease expense
286
237
Deferred income taxes
(70
)
23
Other
137
89
Change in operating assets and liabilities, net of acquisition:
Accounts receivable, net
(26
)
(80
)
Inventories
77
(110
)
Other assets
(192
)
(276
)
Accounts payable
520
370
Accrued expenses
378
(55
)
Other liabilities
(427
)
(41
)
Net cash provided by operating activities
551
899
Investing activities
Purchases of property and equipment
(613
)
(538
)
Proceeds from sale of property and equipment
3
2
Other investing activities
(18
)
24
Net cash used in investing activities
(628
)
(512
)
Financing activities
Proceeds from issuance of common stock, equity-based compensation plan
1
3
Repurchase of Class A common stock
(850
)
—
Proceeds from short-term borrowings and long-term debt
3,082
781
Repayment of short-term borrowings and long-term debt
(2,019
)
(649
)
Other financing activities
—
(27
)
Net cash provided by financing activities
214
108
Effect of exchange rate changes on cash and cash equivalents and restricted cash
(345
)
363
Net (decrease) increase in cash and cash equivalents and restricted cash
(208
)
858
Cash and cash equivalents and restricted cash, as of beginning of period
6,412
6,031
Cash and cash equivalents and restricted cash, as of end of period
$
6,204
$
6,889
Supplemental Financial Information
Share Information
As of June 30,
(in millions)
2026
2025
Outstanding common stock
1,792
1,819
Outstanding equity-based awards
88
81
Outstanding common stock and equity-based awards
1,880
1,900
Key Business Metrics and Non-GAAP Financial Measures
We review the key business and financial metrics discussed below. We use these measures to evaluate our business, measure our performance, identify trends affecting our business, formulate business plans, and make strategic decisions.
Key Business Metrics
Net Revenues per Product Commerce Active Customer and Constant Currency Net Revenues per Product Commerce Active Customer
Net revenues per Product Commerce Active Customer is the total Product Commerce net revenues generated in a period divided by the total number of Product Commerce Active Customers in that period. A key driver of growth is increasing the frequency and the level of spend of customers who are shopping on our Product Commerce apps or websites. We therefore view net revenues per Product Commerce Active Customer as a key indicator of engagement and retention of our customers and our ability to drive future revenue growth, though there may be a short-term dilutive impact when a large number of new Product Commerce Active Customers are added in a recent period.
Constant currency net revenues per Product Commerce Active Customer is the total Product Commerce net revenues generated in a period translated using the prior period exchange rate to exclude the effect of foreign exchange rate movements divided by the total number of Product Commerce Active Customers in that period. Constant currency net revenues per Product Commerce Active Customer is a key indicator to evaluate net revenues per Product Commerce Active Customer between periods as it excludes the effects of foreign currency volatility that are not indicative of customer engagement and retention.
Product Commerce Active Customers
A customer is anyone who has created an account on our apps or websites, identified by a unique email address. As of the last date of each quarterly reported period, we determine our number of Product Commerce Active Customers by counting the total number of individual customers who have ordered at least once directly from our Product Commerce apps or websites during the relevant quarterly period. The change in Product Commerce Active Customers in a reported period captures both the inflow of new customers who have made a purchase in the period as well as the outflow of existing customers who have not made a purchase in the period. We view the number of Product Commerce Active Customers as an indicator of future growth in our net revenue, the reach of our network, the awareness of our brand, and the engagement of our customers.
Three Months Ended June 30,
(in millions, except net revenues per Product Commerce Active Customer)
2026
2025
% Change
Net revenues per Product Commerce Active Customer
$
301
$
307
(2
)%
Net revenues per Product Commerce Active Customer (Constant Currency)
$
321
5
%
Product Commerce Active Customers
24.7
23.9
3
%
Non-GAAP Financial Measures
We report our financial results in accordance with U.S. GAAP. However, management believes that certain non-GAAP financial measures provide investors with additional useful information in evaluating our performance. These non-GAAP financial measures may be different than similarly titled measures used by other companies.
Our non-GAAP financial measures should not be considered in isolation from, or as substitutes for, financial information prepared in accordance with U.S. GAAP. Non-GAAP financial measures have limitations in that they do not reflect all the amounts associated with our results of operations as determined in accordance with U.S. GAAP. These measures should only be used to evaluate our results of operations in conjunction with the corresponding U.S. GAAP measures.
Non-GAAP Measure
Definition
How We Use The Measure
Total Net Revenues, Constant Currency and Gross Profit, Constant Currency
• Constant currency information compares results between periods as if exchange rates had remained constant.
• We define total net revenues, constant currency and gross profit, constant currency as total revenue and gross profit, respectively, excluding the effect of foreign exchange rate movements, and use it to determine the total net revenues growth, constant currency and gross profit growth, constant currency on a comparative basis.
• Total net revenues, constant currency and gross profit, constant currency are calculated by translating current period total net revenues and gross profit using the prior period exchange rate.
• The effect of currency exchange rates on our business is an important factor in understanding period-to-period comparisons. Our financial reporting currency is the U.S. dollar ("USD”) and changes in foreign exchange rates can significantly affect our reported results and consolidated trends. For example, our business generates sales predominantly in Korean Won ("KRW”), which are favorably affected as the USD weakens relative to the KRW, and unfavorably affected as the USD strengthens relative to the KRW.
• We use total net revenues, constant currency and total net revenues growth, constant currency, gross profit, constant currency and gross profit growth, constant currency for financial and operational decision-making and as a means to evaluate comparisons between periods. We believe the presentation of our results on a constant currency basis in addition to U.S. GAAP results helps improve the ability to understand our performance because they exclude the effects of foreign currency volatility that are not indicative of our actual results of operations.
Total Net Revenues Growth, Constant Currency and Gross Profit Growth, Constant Currency
• Total net revenues growth, constant currency and gross profit growth, constant currency (as percentages) are calculated by determining the increase in current period revenue and gross profit, respectively, over prior period revenue and gross profit, respectively, where current period foreign currency revenue and gross profit are translated using prior period exchange rates.
Free Cash Flow
• Net cash provided by (used in) operating activities
Less: purchases of property and equipment,
Plus: proceeds from sale of property and equipment.
• Provides information to management and investors about the amount of cash generated from our ongoing operations that, after purchases and sales of property and equipment, can be used for strategic initiatives, including investing in our business and strengthening our balance sheet, including paying down debt, repurchasing shares of our Class A common stock, and paying dividends to stockholders.
Adjusted EBITDA
• Net income (loss), excluding the effects of:
- depreciation and amortization,
- interest expense,
- interest income,
- other income (expense), net,
- income tax expense (benefit),
- equity-based compensation,
- acquisition and restructuring-related costs, net,
- impairments, and
- other items not reflective of our ongoing operations, such as certain administrative fines and catastrophic occurrences.
• Provides information to management to evaluate and assess our performance and allocate internal resources.
• We believe Adjusted EBITDA and Adjusted EBITDA Margin are frequently used by investors and other interested parties in evaluating companies in the retail industry for period-to-period comparisons as they remove the impact of certain items that are not representative of our ongoing business, such as material non-cash items, acquisition-related transaction and restructuring costs, significant costs related to certain non-ordinary course legal and regulatory matters, catastrophic losses, and certain variable charges.
Administrative fines include only certain significant regulatory fines and penalties that Coupang does not consider to be normal operating expenses related to the Company’s ongoing operations, revenue generating activities, business strategy, industry, and regulatory environment.
Adjusted EBITDA Margin
• Adjusted EBITDA as a percentage of total net revenues.
Adjusted Operating (Loss) Income
• Operating (loss) income excluding the impact of certain administrative fines.
• We believe adjusted operating (loss) income, adjusted net (loss) income attributable to Coupang stockholders, and adjusted diluted earnings per share provide useful supplemental information for investors to compare our current earnings results from one period to another. Adjusted operating (loss) income, adjusted net (loss) income attributable to Coupang stockholders, and adjusted diluted earnings per share are performance measures and should not be used as measures of liquidity.
Adjusted Net (Loss) Income Attributable to Coupang Stockholders
• Net (loss) income attributable to Coupang stockholders excluding the impact of certain administrative fines.
Adjusted Diluted Earnings Per Share
• Adjusted net (loss) income attributable to Coupang stockholders divided by the weighted average dilutive shares outstanding for the period.
Reconciliations of Non-GAAP Measures
In reliance on the exception provided by Item 10(e)(1)(i)(B) of Regulation S-K, we have not provided the most directly comparable forward-looking U.S. GAAP measure to our total net revenues growth, constant currency guidance and adjusted EBITDA margin guidance or a reconciliation of these forward-looking non-GAAP financial measures to their most directly comparable U.S. GAAP measures as a result of uncertainty regarding, and the potential variability of, reconciling items such as stock-based compensation, income tax, and currency exchange rates. Accordingly, a reconciliation is not available without unreasonable effort due to the uncertainty of these reconciling items. Because these adjustments are inherently variable and uncertain and depend on various factors that are beyond our control, we are also unable to predict their probable significance. However, it is important to note that these factors could be material to Coupang’s results computed in accordance with U.S. GAAP. Certain amounts may not foot due to rounding.
The following tables present the reconciliations from each U.S. GAAP measure to its corresponding non-GAAP measure for the periods noted.
Total Net Revenues, Constant Currency and Total Net Revenues Growth, Constant Currency
Three Months Ended June 30,
Year over Year Growth
2026
2025
(in millions)
As Reported
Exchange
Rate Effect
Constant
Currency
Basis
As Reported
As
Reported
Constant
Currency
Basis
Consolidated
Net retail sales
$
6,744
$
417
$
7,161
$
6,507
4
%
10
%
Net other revenue
2,112
131
2,243
2,017
5
%
11
%
Total net revenues
$
8,856
$
548
$
9,404
$
8,524
4
%
10
%
Net Revenues by Segment
Product Commerce
$
7,425
$
505
$
7,930
$
7,334
1
%
8
%
Developing Offerings
1,431
43
1,474
1,190
20
%
24
%
Total net revenues
$
8,856
$
548
$
9,404
$
8,524
4
%
10
%
Gross Profit, Constant Currency and Gross Profit Growth, Constant Currency
Three Months Ended June 30,
Year over Year Growth
2026
2025
(in millions)
As Reported
Exchange
Rate Effect
Constant
Currency
Basis
As Reported
As
Reported
Constant
Currency
Basis
Gross Profit by Segment
Product Commerce
$
2,268
$
154
$
2,422
$
2,390
(5
)%
1
%
Developing Offerings
226
(1
)
225
171
32
%
32
%
Gross profit
$
2,494
$
153
$
2,647
$
2,561
(3
)%
3
%
Free Cash Flow
Three Months Ended
June 30,
Trailing Twelve Months Ended June 30,
(in millions)
2026
2025
2026
2025
Net cash provided by operating activities
$
367
$
545
$
1,425
$
1,909
Adjustments:
Purchases of land and buildings
(133
)
(49
)
(334
)
(300
)
Purchases of equipment
(184
)
(250
)
(992
)
(832
)
Total purchases of property and equipment
(317
)
(299
)
(1,326
)
(1,132
)
Proceeds from sale of property and equipment
1
1
6
7
Total adjustments
$
(316
)
$
(298
)
$
(1,320
)
$
(1,125
)
Free cash flow
$
51
$
247
$
105
$
784
Net cash used in investing activities
$
(326
)
$
(299
)
$
(1,370
)
$
(1,036
)
Net cash (used in) provided by financing activities
$
(134
)
$
92
$
(141
)
$
119
Adjusted EBITDA and Adjusted EBITDA Margin Three Months Ended June 30,
Trailing Twelve Months Ended June 30,
(in millions)
2026
2025
2026
2025
Total net revenues
$
8,856
$
8,524
$
35,462
$
32,263
Net (loss) income attributable to Coupang stockholders
(570
)
32
(767
)
365
Net loss attributable to noncontrolling interests
—
(1
)
—
(25
)
Net (loss) income
(570
)
31
(767
)
340
Net (loss) income margin
(6.4
)%
0.4
%
(2.2
)%
1.1
%
Adjustments:
Depreciation and amortization
145
126
557
480
Interest expense
25
25
76
124
Interest income
(42
)
(51
)
(185
)
(208
)
Income tax expense
37
163
166
481
Other (income) expense, net
(6
)
(19
)
82
(13
)
Acquisition and restructuring-related losses, net
—
40
—
75
Certain administrative fines(1)
410
—
410
—
Fulfillment Center Fire insurance gain
—
—
—
(175
)
Equity-based compensation
164
113
533
470
Adjusted EBITDA
$
163
$
428
$
872
$
1,574
Adjusted EBITDA margin
1.8
%
5.0
%
2.5
%
4.9
%
Adjusted Operating (Loss) Income
Three Months Ended
June 30,
Six Months Ended
June 30,
(in millions)
2026
2025
2026
2025
Operating (loss) income
$
(556
)
$
149
$
(798
)
$
303
Adjustments:
Certain administrative fines(1)
410
—
410
—
Adjusted operating (loss) income
$
(146
)
$
149
$
(388
)
$
303
Adjusted Net (Loss) Income Attributable to Coupang Stockholders
Three Months Ended
June 30,
Six Months Ended
June 30,
(in millions)
2026
2025
2026
2025
Net (loss) income attributable to Coupang stockholders
$
(570
)
$
32
$
(836
)
$
139
Adjustments:
Certain administrative fines(1)
410
—
410
—
Adjusted net (loss) income attributable to Coupang stockholders
These Insider Trades Look Like Clear Signals—Until You Read the Fine PrintCoupang NYSE: CPNG reported second-quarter revenue growth that accelerated from the prior quarter on a constant-currency basis, while management said the company continued to recover from a prior data incident that disrupted product-commerce customer activity and pressured margins.
Consolidated net revenue reached $8.9 billion, up 4% year over year on a reported basis and 10% in constant currency. CFO Gaurav Anand said the Korean won’s weakness against the U.S. dollar materially reduced reported dollar-denominated growth rates during the quarter.
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Is Coupang the Next MercadoLibre? A Playbook for Global DominanceThe company generated $163 million in consolidated adjusted EBITDA, excluding $410 million of administrative fines imposed by Korean regulatory authorities. Coupang said it plans to appeal the fines, which were recorded in operating, general and administrative expense during the quarter.
Product Commerce Growth Improves as Customers Return Product commerce revenue totaled $7.4 billion, increasing 1% on a reported basis and 8% in constant currency, improving from 5% constant-currency growth in the first quarter. Product commerce active customers rose 3% year over year to 24.7 million, compared with 23.9 million in the prior quarter.
The Future of Innovation: 3 Tech Stocks to WatchFounder and CEO Bom Kim said the reported growth rate included differing customer trends following the data incident. He said most customer spending was unaffected and that customers who returned after leaving during the incident were spending at record levels. However, a smaller group of customers has not returned, weighing on year-over-year comparisons.
“The vast majority of the spend the incident disrupted is back and growing the way it did before,” Kim said. He added that customer spend excluding those who left during the incident and had not returned was growing about 16% year over year.
Kim said WOW membership has surpassed its level before the incident. He noted that newer members begin at an earlier point in their spending curve, meaning the benefit of membership growth is expected to show up in revenue over time.
Management expects the impact of the remaining absent customer cohort to diminish after the company laps the affected comparison periods next year. Kim said the company will continue efforts to regain those customers, citing potential sentiment and trust considerations rather than a structural deterioration in its value proposition.
Margins Pressured by Costs, Reacquisition Spending Product commerce gross profit was $2.3 billion, producing a 30.5% gross margin. The margin contracted about 210 basis points from a year earlier but improved 25 basis points sequentially.
Product commerce adjusted EBITDA was $382 million, excluding the Korean regulatory fines, for a 5.1% margin. That represented a year-over-year contraction of roughly 390 basis points. Anand attributed the pressure to supply-chain headwinds, temporarily elevated promotional activity aimed at customer reacquisition, and capacity and fixed costs built for demand expectations that preceded the incident.
Kim said the company has chosen not to reduce capacity substantially because it wants to preserve the customer experience and grow into its existing infrastructure. He also said Coupang expects volume-related supply-chain savings to recover next year and plans to reduce reacquisition-focused marketing spending after it laps the affected period.
Anand said product-commerce adjusted EBITDA margins are expected to return to approximately pre-incident levels by mid-2027. Management characterized the margin pressure as temporary and said it does not view the issue as a structural change in the business.
At the consolidated level, Coupang reported an operating loss of $556 million and a net loss attributable to stockholders of $570 million, or $0.32 per diluted share. Excluding the fines, the adjusted operating loss was approximately $146 million and net loss was approximately $160 million, or about $0.09 per diluted share.
Developing Offerings Show Revenue Growth, Narrower Losses Developing offerings, which include Taiwan, Eats, Farfetch and other initiatives, generated $1.4 billion in revenue, up 20% reported and 24% in constant currency. Segment gross profit was $226 million, for a gross margin of 15.8%, which improved both year over year and sequentially.
The segment’s adjusted EBITDA loss was $219 million, narrowing by $110 million from the first quarter and improving by more than 440 basis points from a year earlier. Coupang maintained its outlook for full-year developing-offerings adjusted EBITDA losses of $950 million to $1 billion, with Taiwan remaining the largest contributor to those investment losses.
Kim said Taiwan is expanding its fulfillment and logistics network, with the majority of shipments now delivered next day, seven days a week. The company has also started rolling out dawn delivery in initial Taiwan neighborhoods. He said Taiwan reached that service milestone after about one year of logistics development, compared with four years in Korea.
Management said Taiwan’s selection remains a fraction of Rocket Delivery’s assortment in Korea, but early customer cohorts are retaining customers and increasing spending. Kim said local supplier adoption in Taiwan is following a trajectory similar to Coupang’s early years in Korea, though the company remains at an early stage of building local selection.
Outlook Includes Holiday Effects and Fire Assessment For the third quarter, Coupang expects consolidated constant-currency revenue growth of 8% to 9%. Anand said the year-over-year comparison will be affected by the timing of Korea’s Chuseok holiday and weather-related seasonal costs.
The company expects third-quarter consolidated adjusted EBITDA margin to contract 300 to 400 basis points year over year, despite anticipated improvement in underlying product-commerce margin drivers. Management said reported improvement should become more evident after the third quarter, though it did not provide a quarterly recovery cadence.
Anand also addressed a July fire at a Korean fulfillment center. He said the incident has not significantly affected revenue generation or the company’s ability to meet customer demand because Coupang has used the flexibility of its wider logistics network. The company estimated that the carrying value of owned inventory and fixed assets at the facility, along with obligations to sellers for stored inventory, was about $246 million before the fire. Coupang said it maintains fire insurance and that any losses and related insurance recoveries would be recognized in future quarters beginning in the third quarter.
On capital allocation, Coupang repurchased 23 million Class A shares for approximately $459 million during the quarter. On a trailing 12-month basis, the company generated $1.4 billion in operating cash flow and $105 million in free cash flow.
About Coupang (NYSE:CPNG)Coupang, listed on the New York Stock Exchange under the ticker CPNG, is a South Korean e-commerce company headquartered in Seoul. Founded in 2010 by Bom Kim, the company grew rapidly by combining an online marketplace with a large direct-retail business model. Coupang completed a primary listing in the United States in 2021, and it has become one of South Korea's leading online retailers by focusing on convenience, speed and a wide product assortment across consumer categories.
The company operates a vertically integrated e-commerce platform that includes a customer-facing marketplace and an extensive logistics and fulfillment network.
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For the quarter ended June 2026, Coupang, Inc. (CPNG - Free Report) reported revenue of $8.86 billion, up 3.9% over the same period last year. EPS came in at -$0.09, compared to $0.02 in the year-ago quarter.
The reported revenue represents a surprise of -0.07% over the Zacks Consensus Estimate of $8.86 billion. With the consensus EPS estimate being -$0.26, the EPS surprise was +65.39%.
While investors closely watch year-over-year changes in headline numbers -- revenue and earnings -- and how they compare to Wall Street expectations to determine their next course of action, some key metrics always provide a better insight into a company's underlying performance.
Since these metrics play a crucial role in driving the top- and bottom-line numbers, comparing them with the year-ago numbers and what analysts estimated about them helps investors better project a stock's price performance.
Here is how Coupang performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts:
Product Commerce Active Customers: 24.7 million versus the two-analyst average estimate of 24.64 million.Net Revenue- Developing Offerings: $1.43 billion compared to the $1.42 billion average estimate based on two analysts.Net Revenue- Product Commerce: $7.43 billion compared to the $7.44 billion average estimate based on two analysts.Adjusted EBITDA- Developing Offerings: $-219 million versus the two-analyst average estimate of $-253.11 million.Adjusted EBITDA- Product Commerce: $382 million versus $423.32 million estimated by two analysts on average.View all Key Company Metrics for Coupang here>>>
Shares of Coupang have returned -14.3% over the past month versus the Zacks S&P 500 composite's +1.7% change. The stock currently has a Zacks Rank #4 (Sell), indicating that it could underperform the broader market in the near term.
Coupang, Inc. (CPNG - Free Report) came out with a quarterly loss of $0.09 per share versus the Zacks Consensus Estimate of a loss of $0.26. This compares to earnings of $0.02 per share a year ago. These figures are adjusted for non-recurring items.
This quarterly report represents an earnings surprise of +65.39%. A quarter ago, it was expected that this company would post a loss of $0.59 per share when it actually produced a loss of $0.15, delivering a surprise of +74.58%.
Over the last four quarters, the company has surpassed consensus EPS estimates three times.
Coupang, which belongs to the Zacks Internet - Commerce industry, posted revenues of $8.86 billion for the quarter ended June 2026, missing the Zacks Consensus Estimate by 0.07%. This compares to year-ago revenues of $8.52 billion. The company has topped consensus revenue estimates just once over the last four quarters.
The sustainability of the stock's immediate price movement based on the recently-released numbers and future earnings expectations will mostly depend on management's commentary on the earnings call.
Coupang shares have lost about 30.4% since the beginning of the year versus the S&P 500's gain of 11%.
What's Next for Coupang?While Coupang has underperformed the market so far this year, the question that comes to investors' minds is: what's next for the stock?
There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations have changed lately.
Empirical research shows a strong correlation between near-term stock movements and trends in earnings estimate revisions. Investors can track such revisions by themselves or rely on a tried-and-tested rating tool like the Zacks Rank, which has an impressive track record of harnessing the power of earnings estimate revisions.
Ahead of this earnings release, the estimate revisions trend for Coupang was unfavorable. While the magnitude and direction of estimate revisions could change following the company's just-released earnings report, the current status translates into a Zacks Rank #4 (Sell) for the stock. So, the shares are expected to underperform the market in the near future. You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here.
It will be interesting to see how estimates for the coming quarters and the current fiscal year change in the days ahead. The current consensus EPS estimate is $0.04 on $9.77 billion in revenues for the coming quarter and -$0.33 on $37.27 billion in revenues for the current fiscal year.
Investors should be mindful of the fact that the outlook for the industry can have a material impact on the performance of the stock as well. In terms of the Zacks Industry Rank, Internet - Commerce is currently in the bottom 28% of the 250 plus Zacks industries. Our research shows that the top 50% of the Zacks-ranked industries outperform the bottom 50% by a factor of more than 2 to 1.
eBay (EBAY - Free Report) , another stock in the same industry, has yet to report results for the quarter ended June 2026. The results are expected to be released on August 5.
This e-commerce company is expected to post quarterly earnings of $1.51 per share in its upcoming report, which represents a year-over-year change of +10.2%. The consensus EPS estimate for the quarter has been revised 0.5% higher over the last 30 days to the current level.
eBay's revenues are expected to be $3.02 billion, up 10.5% from the year-ago quarter.
Investors seeking exposure to consumer spending often look to industry leaders with wide competitive moats. Booking (BKNG -0.10%) and Coupang (CPNG +0.43%) provide two distinct paths for long-term growth in the global digital economy.
Booking is a dominant force in the global travel market, providing comprehensive booking services for accommodations and transportation. Coupang has established itself as the logistics leader in South Korea, expanding from retail into food delivery and luxury goods. Both companies leverage technology to capture high-volume transaction data and build customer loyalty.
The case for BookingBooking operates a massive online platform that connects travelers with hotels, rental cars, and airline tickets. As a prominent player among travel and tourism stocks, the company relies on a vast network of 4.5 million properties and service providers globally. A new strategic partnership with The Trade Desk in June 2026 aims to enhance its data-driven advertising capabilities across its core brands.
In 2025, revenue reached nearly $26.9 billion, representing approximately 13% growth over the prior year. The company generated net income of roughly $5.4 billion during this period, though its net margin of 20% was lower than the previous fiscal year. This profitability reflects its position as a high-margin intermediary that does not own the underlying physical assets.
As of its December 2025 balance sheet, the debt-to-equity ratio is -3.5x. This value means total liabilities exceed total assets. Its shareholders’ equity is negative $5.5 billion, which reflects the company’s share repurchase activity over the years. The current ratio is nearly 1.3x, measuring the company's ability to cover its short-term liabilities with short-term assets. Free cash flow, which is cash from operations minus capital expenditures, reached nearly $9.1 billion in 2025.
The case for CoupangCoupang operates a highly integrated retail and logistics network, serving over 23 million active customers as of early 2026. The company manages proprietary end-to-end infrastructure for its Rocket Fresh grocery service and recently expanded into the luxury market through the acquisition of Farfetch. Its strategy focuses on extreme convenience and delivery speed, primarily within the densely populated markets of South Korea and Taiwan.
In 2025, revenue reached approximately $34.5 billion, marking an increase of about 14% over the prior year. Net income for the period was close to $208 million, resulting in a net margin of roughly 0.6%. While revenue growth remains robust, the company continues to prioritize infrastructure investment and market expansion over immediate high-level profitability.
As of its December 2025 balance sheet, the debt-to-equity ratio, which compares total debt to shareholder equity, is nearly 0.9x. This indicates the company has roughly equal amounts of debt and equity financing. The current ratio is approximately 1.0x, showing its current assets just match its current liabilities.
Note that stock-based compensation accounted for roughly 26.8% of operating cash flow, inflating reported cash generation, since SBC is a non-cash expense added back in the cash flow statement.
Risk profile comparisonBooking faces intense global competition from other online travel agencies and large technology platforms. The rise of generative artificial intelligence (AI) could allow search engines to bypass traditional booking sites, potentially reducing traffic to their platforms.
Additionally, the European Union has designated the company as a gatekeeper under the Digital Markets Act, which adds significant regulatory compliance costs and operational burdens.
Coupang is navigating a complex regulatory environment in South Korea, facing scrutiny from the Korea Fair Trade Commission over its search-ranking practices and membership bundling. The company is also managing the fallout from a late 2025 data incident that led to a $1.2 billion customer compensation program and ongoing legal investigations.
Integrating Farfetch into its operations poses further risks, as the luxury sector requires different operational expertise and capital management than standard retail.
Valuation comparisonBooking appears more attractive to value-conscious investors given its lower earnings multiple, while Coupang trades at a significant premium to its current net income.
MetricBookingCoupangForward P/E18.5x46.5xP/S ratio5.6x0.8xValuation metrics sourced from Financial Modeling Prep (FMP) and may differ from other data providers.
Both companies have proven they can steadily grow revenue and reach more customers, but I would buy Booking’s shares right now for a few reasons.
First, Booking is a true global company. It connects customers with around 4.5 million properties across more than 200 countries. Coupang hasn’t yet proven it can expand beyond Asia. There’s no guarantee that it can compete with Amazon on a global scale.
Second, Booking is earning much higher margins than Coupang, reinforcing its competitive advantage in travel. Management is looking to further lock in customer loyalty by building the “connected trip” to create more personalized travel packages across hotels, cars, and other travel-related services.
Booking’s stock is also trading at a very reasonable valuation relative to expected growth. Analysts expect earnings to grow at an annualized rate of 15% in the coming years, yet the stock can be bought for a modest forward earnings multiple of 18. That is solid value for one of the leading travel booking platforms.
Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?
Before we discuss the reliability of brokerage recommendations and how to use them to your advantage, let's see what these Wall Street heavyweights think about Coupang, Inc. (CPNG - Free Report) .
Coupang currently has an average brokerage recommendation (ABR) of 1.97, on a scale of 1 to 5 (Strong Buy to Strong Sell), calculated based on the actual recommendations (Buy, Hold, Sell, etc.) made by 15 brokerage firms. An ABR of 1.97 approximates between Strong Buy and Buy.
Of the 15 recommendations that derive the current ABR, eight are Strong Buy and one is Buy. Strong Buy and Buy respectively account for 53.3% and 6.7% of all recommendations.
Brokerage Recommendation Trends for CPNG
Check price target & stock forecast for Coupang here>>>
While the ABR calls for buying Coupang, it may not be wise to make an investment decision solely based on this information. Several studies have shown limited to no success of brokerage recommendations in guiding investors to pick stocks with the best price increase potential.
Do you wonder why? As a result of the vested interest of brokerage firms in a stock they cover, their analysts tend to rate it with a strong positive bias. According to our research, brokerage firms assign five "Strong Buy" recommendations for every "Strong Sell" recommendation.
In other words, their interests aren't always aligned with retail investors, rarely indicating where the price of a stock could actually be heading. Therefore, the best use of this information could be validating your own research or an indicator that has proven to be highly successful in predicting a stock's price movement.
Zacks Rank, our proprietary stock rating tool with an impressive externally audited track record, categorizes stocks into five groups, ranging from Zacks Rank #1 (Strong Buy) to Zacks Rank #5 (Strong Sell), and is an effective indicator of a stock's price performance in the near future. Therefore, using the ABR to validate the Zacks Rank could be an efficient way of making a profitable investment decision.
Zacks Rank Should Not Be Confused With ABRIn spite of the fact that Zacks Rank and ABR both appear on a scale from 1 to 5, they are two completely different measures.
Broker recommendations are the sole basis for calculating the ABR, which is typically displayed in decimals (such as 1.28). The Zacks Rank, on the other hand, is a quantitative model designed to harness the power of earnings estimate revisions. It is displayed in whole numbers -- 1 to 5.
It has been and continues to be the case that analysts employed by brokerage firms are overly optimistic with their recommendations. Because of their employers' vested interests, these analysts issue more favorable ratings than their research would support, misguiding investors far more often than helping them.
In contrast, the Zacks Rank is driven by earnings estimate revisions. And near-term stock price movements are strongly correlated with trends in earnings estimate revisions, according to empirical research.
In addition, the different Zacks Rank grades are applied proportionately to all stocks for which brokerage analysts provide current-year earnings estimates. In other words, this tool always maintains a balance among its five ranks.
Another key difference between the ABR and Zacks Rank is freshness. The ABR is not necessarily up-to-date when you look at it. But, since brokerage analysts keep revising their earnings estimates to account for a company's changing business trends, and their actions get reflected in the Zacks Rank quickly enough, it is always timely in indicating future price movements.
Should You Invest in CPNG?In terms of earnings estimate revisions for Coupang, the Zacks Consensus Estimate for the current year has declined 33.8% over the past month to -$0.33.
Analysts' growing pessimism over the company's earnings prospects, as indicated by strong agreement among them in revising EPS estimates lower, could be a legitimate reason for the stock to plunge in the near term.
The size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, has resulted in a Zacks Rank #4 (Sell) for Coupang. You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>>
Therefore, it could be wise to take the Buy-equivalent ABR for Coupang with a grain of salt.
Coupang, Inc. (CPNG - Free Report) has recently been on Zacks.com's list of the most searched stocks. Therefore, you might want to consider some of the key factors that could influence the stock's performance in the near future.
Shares of this company have returned -11.1% over the past month versus the Zacks S&P 500 composite's +1.9% change. The Zacks Internet - Commerce industry, to which Coupang belongs, has gained 3.1% over this period. Now the key question is: Where could the stock be headed in the near term?
While media releases or rumors about a substantial change in a company's business prospects usually make its stock 'trending' and lead to an immediate price change, there are always some fundamental facts that eventually dominate the buy-and-hold decision-making.
Revisions to Earnings EstimatesRather than focusing on anything else, we at Zacks prioritize evaluating the change in a company's earnings projection. This is because we believe the fair value for its stock is determined by the present value of its future stream of earnings.
Our analysis is essentially based on how sell-side analysts covering the stock are revising their earnings estimates to take the latest business trends into account. When earnings estimates for a company go up, the fair value for its stock goes up as well. And when a stock's fair value is higher than its current market price, investors tend to buy the stock, resulting in its price moving upward. Because of this, empirical studies indicate a strong correlation between trends in earnings estimate revisions and short-term stock price movements.
For the current quarter, Coupang is expected to post a loss of $0.26 per share, indicating a change of -1400% from the year-ago quarter. The Zacks Consensus Estimate remained unchanged over the last 30 days.
For the current fiscal year, the consensus earnings estimate of -$0.33 points to a change of -375% from the prior year. Over the last 30 days, this estimate has changed -33.8%.
For the next fiscal year, the consensus earnings estimate of $0.4 indicates a change of +222% from what Coupang is expected to report a year ago. Over the past month, the estimate has remained unchanged.
Having a strong externally audited track record, our proprietary stock rating tool, the Zacks Rank, offers a more conclusive picture of a stock's price direction in the near term, since it effectively harnesses the power of earnings estimate revisions. Due to the size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, Coupang is rated Zacks Rank #4 (Sell).
The chart below shows the evolution of the company's forward 12-month consensus EPS estimate:
12 Month EPS
Revenue Growth ForecastWhile earnings growth is arguably the most superior indicator of a company's financial health, nothing happens as such if a business isn't able to grow its revenues. After all, it's nearly impossible for a company to increase its earnings for an extended period without increasing its revenues. So, it's important to know a company's potential revenue growth.
In the case of Coupang, the consensus sales estimate of $8.86 billion for the current quarter points to a year-over-year change of +4%. The $37.65 billion and $42.54 billion estimates for the current and next fiscal years indicate changes of +9% and +13%, respectively.
Last Reported Results and Surprise HistoryCoupang reported revenues of $8.5 billion in the last reported quarter, representing a year-over-year change of +7.5%. EPS of -$0.15 for the same period compares with $0.06 a year ago.
Compared to the Zacks Consensus Estimate of $8.57 billion, the reported revenues represent a surprise of -0.72%. The EPS surprise was +74.58%.
Over the last four quarters, Coupang surpassed consensus EPS estimates two times. The company topped consensus revenue estimates two times over this period.
ValuationNo investment decision can be efficient without considering a stock's valuation. Whether a stock's current price rightly reflects the intrinsic value of the underlying business and the company's growth prospects is an essential determinant of its future price performance.
While comparing the current values of a company's valuation multiples, such as price-to-earnings (P/E), price-to-sales (P/S), and price-to-cash flow (P/CF), with its own historical values helps determine whether its stock is fairly valued, overvalued, or undervalued, comparing the company relative to its peers on these parameters gives a good sense of the reasonability of the stock's price.
As part of the Zacks Style Scores system, the Zacks Value Style Score (which evaluates both traditional and unconventional valuation metrics) organizes stocks into five groups ranging from A to F (A is better than B; B is better than C; and so on), making it helpful in identifying whether a stock is overvalued, rightly valued, or temporarily undervalued.
Coupang is graded C on this front, indicating that it is trading at par with its peers. Click here to see the values of some of the valuation metrics that have driven this grade.
Bottom LineThe facts discussed here and much other information on Zacks.com might help determine whether or not it's worthwhile paying attention to the market buzz about Coupang. However, its Zacks Rank #4 does suggest that it may underperform the broader market in the near term.
[url="]Coupang, Inc.[/url] (NYSE: CPNG), a Seattle-based technology company that serves customers in 190 countries and territories, today announced its debut on
Wall Street expects a year-over-year decline in earnings on higher revenues when Coupang, Inc. (CPNG - Free Report) reports results for the quarter ended June 2026. While this widely-known consensus outlook is important in gauging the company's earnings picture, a powerful factor that could impact its near-term stock price is how the actual results compare to these estimates.
The earnings report, which is expected to be released on August 4, might help the stock move higher if these key numbers are better than expectations. On the other hand, if they miss, the stock may move lower.
While the sustainability of the immediate price change and future earnings expectations will mostly depend on management's discussion of business conditions on the earnings call, it's worth handicapping the probability of a positive EPS surprise.
Zacks Consensus EstimateThis company is expected to post quarterly loss of $0.26 per share in its upcoming report, which represents a year-over-year change of -1400%.
Revenues are expected to be $8.86 billion, up 4% from the year-ago quarter.
Estimate Revisions TrendThe consensus EPS estimate for the quarter has remained unchanged over the last 30 days. This is essentially a reflection of how the covering analysts have collectively reassessed their initial estimates over this period.
Investors should keep in mind that an aggregate change may not always reflect the direction of estimate revisions by each of the covering analysts.
Price, Consensus and EPS Surprise
Earnings WhisperEstimate revisions ahead of a company's earnings release offer clues to the business conditions for the period whose results are coming out. Our proprietary surprise prediction model -- the Zacks Earnings ESP (Expected Surprise Prediction) -- has this insight at its core.
The Zacks Earnings ESP compares the Most Accurate Estimate to the Zacks Consensus Estimate for the quarter; the Most Accurate Estimate is a more recent version of the Zacks Consensus EPS estimate. The idea here is that analysts revising their estimates right before an earnings release have the latest information, which could potentially be more accurate than what they and others contributing to the consensus had predicted earlier.
Thus, a positive or negative Earnings ESP reading theoretically indicates the likely deviation of the actual earnings from the consensus estimate. However, the model's predictive power is significant for positive ESP readings only.
A positive Earnings ESP is a strong predictor of an earnings beat, particularly when combined with a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold). Our research shows that stocks with this combination produce a positive surprise nearly 70% of the time, and a solid Zacks Rank actually increases the predictive power of Earnings ESP.
Please note that a negative Earnings ESP reading is not indicative of an earnings miss. Our research shows that it is difficult to predict an earnings beat with any degree of confidence for stocks with negative Earnings ESP readings and/or Zacks Rank of 4 (Sell) or 5 (Strong Sell).
How Have the Numbers Shaped Up for Coupang?For Coupang, the Most Accurate Estimate is the same as the Zacks Consensus Estimate, suggesting that there are no recent analyst views which differ from what have been considered to derive the consensus estimate. This has resulted in an Earnings ESP of 0%.
On the other hand, the stock currently carries a Zacks Rank of #4.
So, this combination makes it difficult to conclusively predict that Coupang will beat the consensus EPS estimate.
Does Earnings Surprise History Hold Any Clue?Analysts often consider to what extent a company has been able to match consensus estimates in the past while calculating their estimates for its future earnings. So, it's worth taking a look at the surprise history for gauging its influence on the upcoming number.
For the last reported quarter, it was expected that Coupang would post a loss of$0.59 per share when it actually produced a loss of -$0.15, delivering a surprise of +74.58%.
Over the last four quarters, the company has beaten consensus EPS estimates two times.
Bottom LineAn earnings beat or miss may not be the sole basis for a stock moving higher or lower. Many stocks end up losing ground despite an earnings beat due to other factors that disappoint investors. Similarly, unforeseen catalysts help a number of stocks gain despite an earnings miss.
That said, betting on stocks that are expected to beat earnings expectations does increase the odds of success. This is why it's worth checking a company's Earnings ESP and Zacks Rank ahead of its quarterly release. Make sure to utilize our Earnings ESP Filter to uncover the best stocks to buy or sell before they've reported.
Coupang doesn't appear a compelling earnings-beat candidate. However, investors should pay attention to other factors too for betting on this stock or staying away from it ahead of its earnings release.
Expected Results of an Industry PlayerAnother stock from the Zacks Internet - Commerce industry, Amazon (AMZN - Free Report) , is soon expected to post earnings of $1.81 per share for the quarter ended June 2026. This estimate indicates a year-over-year change of +7.7%. Revenues for the quarter are expected to be $196.88 billion, up 17.4% from the year-ago quarter.
The consensus EPS estimate for Amazon has been revised 0.9% higher over the last 30 days to the current level. However, a higher Most Accurate Estimate has resulted in an Earnings ESP of +0.30%.
This Earnings ESP, combined with its Zacks Rank #3 (Hold), suggests that Amazon will most likely beat the consensus EPS estimate. Over the last four quarters, the company surpassed consensus EPS estimates two times.
Stay on top of upcoming earnings announcements with the Zacks Earnings Calendar.
SEATTLE--(BUSINESS WIRE)--Coupang, Inc. (NYSE: CPNG), a Seattle-based technology company that serves customers in 190 countries and territories, today announced its debut on the 2026 Fortune Global 500™ list, the definitive ranking of the world's top corporations by revenue for the prior fiscal year. This marks the first time Coupang has been recognized on Fortune's global list, following its rise on the U.S. Fortune 500™ list, up ten spots to No. 132 this year. The dual ranking underscores the.
Coupang, Inc. (CPNG - Free Report) closed at $15.93 in the latest trading session, marking a +2.77% move from the prior day. This move outpaced the S&P 500's daily gain of 0.02%. Elsewhere, the Dow saw an upswing of 0.51%, while the tech-heavy Nasdaq depreciated by 0.18%.
Coming into today, shares of the company had lost 11.83% in the past month. In that same time, the Retail-Wholesale sector lost 1.33%, while the S&P 500 gained 0.77%.
Market participants will be closely following the financial results of Coupang, Inc. in its upcoming release. The company plans to announce its earnings on August 4, 2026. It is anticipated that the company will report an EPS of -$0.26, marking a 1400% fall compared to the same quarter of the previous year. Meanwhile, the latest consensus estimate predicts the revenue to be $8.86 billion, indicating a 3.97% increase compared to the same quarter of the previous year.
Looking at the full year, the Zacks Consensus Estimates suggest analysts are expecting earnings of -$0.33 per share and revenue of $37.65 billion. These totals would mark changes of -375% and +9.01%, respectively, from last year.
It's also important for investors to be aware of any recent modifications to analyst estimates for Coupang, Inc. Recent revisions tend to reflect the latest near-term business trends. Therefore, positive revisions in estimates convey analysts' confidence in the business performance and profit potential.
Our research reveals that these estimate alterations are directly linked with the stock price performance in the near future. To benefit from this, we have developed the Zacks Rank, a proprietary model which takes these estimate changes into account and provides an actionable rating system.
The Zacks Rank system ranges from #1 (Strong Buy) to #5 (Strong Sell). It has a remarkable, outside-audited track record of success, with #1 stocks delivering an average annual return of +25% since 1988. Over the past month, there's been a 33.78% fall in the Zacks Consensus EPS estimate. Coupang, Inc. currently has a Zacks Rank of #4 (Sell).
The Internet - Commerce industry is part of the Retail-Wholesale sector. This industry currently has a Zacks Industry Rank of 155, which puts it in the bottom 37% of all 250+ industries.
The Zacks Industry Rank assesses the vigor of our specific industry groups by computing the average Zacks Rank of the individual stocks incorporated in the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
To follow CPNG in the coming trading sessions, be sure to utilize Zacks.com.
Coupang logo is seen in this illustration taken February 11, 2025. REUTERS/Dado Ruvic/Illustration/File Photo Purchase Licensing Rights, opens new tab
SummaryCompaniesSeoul says Coupang dispute not delaying trade, investment or security discussions with U.S.Official says investment is biggest bilateral issue, believes additional U.S. tariffs under Section 301 possibleSouth Korea, U.S. preparing second round of uranium enrichment and reprocessing talksSEOUL, July 22 (Reuters) - A top South Korean presidential official said on Wednesday that a dispute with U.S.-listed e-commerce firm Coupang was not delaying discussions with Washington on trade, investment or security, despite concerns the case had become a source of tension in the alliance.
National Security Adviser Wi Sung-lac said the Coupang matter involved a legally established data leak affecting more than 33 million records, rejecting the company's claim that the incident only involved about 3,000 records.
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"That fact has been established," Wi told a briefing. "Discussions should start from that point."
The dispute surrounding South Korea's investigation into a data leak at the Seattle-based Coupang has become a source of friction, with U.S. officials and business groups accusing Seoul of unfairly targeting the company.
Wi said a recent meeting involving South Korea's ambassador to the U.S. and senior government officials was convened to review a broad range of bilateral issues rather than the Coupang case alone.
"Coupang was discussed, of course," he said. "But we agreed to prepare response measures by looking at various issues comprehensively and collectively."
While there are "various pending issues" between South Korea and the United States, "there are no signs that security consultations are being delayed because of them," Wi said.
He said discussions on South Korea's $350 billion investment pledge in the United States were continuing, although no immediate outcome had yet materialised.
Wi said investment remained the biggest single issue in the bilateral relationship.
On trade, Wi said South Korea believed Washington could impose additional tariffs under Section 301 of the U.S. Trade Act connected to forced labour.
"Our general understanding is that even if Section 301 measures are taken, they would not exceed the broader tariff rate being discussed between South Korea and the United States," he said.
Washington last year lowered its tariff on South Korean imports to 15% from a threatened 25% after Seoul pledged the $350 billion investment package and $100 billion of energy purchases.
Seoul was continuing consultations with U.S. officials and providing relevant data and explanations, Wi said.
South Korean Industry Minister Kim Jung-kwan headed to Washington on Wednesday for talks with senior U.S. officials on trade and investment cooperation, his ministry said.
Wi also said Seoul was closely watching a U.S.-Saudi nuclear energy pact because it could have indirect implications for South Korea.
There were no obstacles to ongoing security discussions with Washington, including consultations on uranium enrichment and spent-fuel reprocessing, he said, adding the sides held talks in June and were preparing a second round of meetings.
"If necessary, we are also prepared to go to the United States for discussions," he said.
Reporting by Kyu-seok Shim Editing by Ed Davies
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South Korea’s decision to fine American-owned eCommerce firm Coupang is straining relations between the two countries, Reuters reported Friday (July 20).
South Korea said the fine was imposed over a data leak, but American lawmakers said the move raises questions about whether the country is treating U.S. companies fairly, according to the report.
The fine of 625 billion won (about $422 million) followed Coupang’s November 2025 data leak, per the report.
The dispute over the fine has become serious enough that South Korea’s ambassador to the U.S. returned to Seoul to discuss it with officials in President Lee Jae Myung’s administration, the report said.
The ambassador, Kang Kyung-wha, told local media, per the report: “The issue is dragging on much longer than I expected.”
A lawmaker who is a member of South Korea’s ruling Democratic Party, Park Sun-won, said in the report that the fine imposed on Coupang was for the data leak and that the fine “would be the same for any company.”
A U.S. State Department spokesperson said in the report that South Korea “should not impose disproportionate burdens on U.S. companies.”
Coupang told Reuters that the company hopes to find a constructive resolution.
It was reported in November 2025 that Coupang is considered the “Amazon of South Korea” and that the data breach exposed personal information of the company’s entire customer base. The exposed data was limited to customers’ names, email addresses, phone numbers, shipping addresses and some order histories.
In December 2025, it was reported that an investor class action lawsuit filed in California alleged that Coupang violated securities laws after the data breach by misleading investors about its data security practices and failing to disclose the breach in a timely manner.
Coupang announced in December 2025 that the perpetrator of the data breach, a former Coupang employees, retained data from only 3,000 accounts, did not transfer the data to others, and later deleted the data when news outlets began reporting the incident.
Days later, on Dec. 29, Coupang issued an apology from the company’s interim CEO and said it would begin offering vouchers worth up to 55,000 won ($38) to each of the 33.7 million customers affected by the cybersecurity incident.
In January, it was reported that two Coupang investors called on the U.S. government to investigate South Korea’s handling of the incident and said the U.S. could also impose trade remedies in response to what they said was discriminatory treatment of Coupang.
When South Korea’s Personal Information Protection Commission levied the roughly $412 million fine on Coupang in June, it was reported that the fine was the largest ever imposed for a privacy violation in South Korea.
In the latest close session, Coupang, Inc. (CPNG - Free Report) was down 1.42% at $16.62. This change lagged the S&P 500's 1.01% loss on the day. Elsewhere, the Dow saw a downswing of 0.77%, while the tech-heavy Nasdaq depreciated by 1.4%.
Coming into today, shares of the company had lost 6.33% in the past month. In that same time, the Retail-Wholesale sector gained 0.78%, while the S&P 500 gained 0.32%.
The upcoming earnings release of Coupang, Inc. will be of great interest to investors. The company's earnings per share (EPS) are projected to be -$0.26, reflecting a 1400% decrease from the same quarter last year. Simultaneously, our latest consensus estimate expects the revenue to be $8.86 billion, showing a 3.97% escalation compared to the year-ago quarter.
Looking at the full year, the Zacks Consensus Estimates suggest analysts are expecting earnings of -$0.33 per share and revenue of $37.65 billion. These totals would mark changes of -375% and +9.01%, respectively, from last year.
Investors might also notice recent changes to analyst estimates for Coupang, Inc. These latest adjustments often mirror the shifting dynamics of short-term business patterns. As a result, we can interpret positive estimate revisions as a good sign for the business outlook.
Our research suggests that these changes in estimates have a direct relationship with upcoming stock price performance. To capitalize on this, we've crafted the Zacks Rank, a unique model that incorporates these estimate changes and offers a practical rating system.
The Zacks Rank system, which varies between #1 (Strong Buy) and #5 (Strong Sell), carries an impressive track record of exceeding expectations, confirmed by external audits, with stocks at #1 delivering an average annual return of +25% since 1988. Over the last 30 days, the Zacks Consensus EPS estimate has moved 94.12% lower. Coupang, Inc. is currently a Zacks Rank #4 (Sell).
The Internet - Commerce industry is part of the Retail-Wholesale sector. At present, this industry carries a Zacks Industry Rank of 170, placing it within the bottom 31% of over 250 industries.
The Zacks Industry Rank gauges the strength of our industry groups by measuring the average Zacks Rank of the individual stocks within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
Keep in mind to rely on Zacks.com to watch all these stock-impacting metrics, and more, in the succeeding trading sessions.
South Korea's decision to fine e-commerce firm Coupang over a data leak has drawn criticism from Washington and raised questions about the country's openness to American tech, raising worries the matter is impacting Seoul's relations with the U.S.
Coupang, Inc. (CPNG - Free Report) closed the most recent trading day at $16.86, moving -3.21% from the previous trading session. This move lagged the S&P 500's daily loss of 0.51%. Elsewhere, the Dow lost 0.2%, while the tech-heavy Nasdaq lost 1.47%.
Coming into today, shares of the company had lost 7.49% in the past month. In that same time, the Retail-Wholesale sector gained 0.51%, while the S&P 500 gained 0.53%.
Investors will be eagerly watching for the performance of Coupang, Inc. in its upcoming earnings disclosure. On that day, Coupang, Inc. is projected to report earnings of -$0.26 per share, which would represent a year-over-year decline of 1400%. Meanwhile, the Zacks Consensus Estimate for revenue is projecting net sales of $8.86 billion, up 3.97% from the year-ago period.
Looking at the full year, the Zacks Consensus Estimates suggest analysts are expecting earnings of -$0.33 per share and revenue of $37.65 billion. These totals would mark changes of -375% and +9.01%, respectively, from last year.
It's also important for investors to be aware of any recent modifications to analyst estimates for Coupang, Inc. These recent revisions tend to reflect the evolving nature of short-term business trends. Therefore, positive revisions in estimates convey analysts' confidence in the business performance and profit potential.
Empirical research indicates that these revisions in estimates have a direct correlation with impending stock price performance. Investors can capitalize on this by using the Zacks Rank. This model considers these estimate changes and provides a simple, actionable rating system.
The Zacks Rank system, running from #1 (Strong Buy) to #5 (Strong Sell), holds an admirable track record of superior performance, independently audited, with #1 stocks contributing an average annual return of +25% since 1988. Over the past month, the Zacks Consensus EPS estimate has shifted 94.12% downward. Currently, Coupang, Inc. is carrying a Zacks Rank of #4 (Sell).
The Internet - Commerce industry is part of the Retail-Wholesale sector. This industry currently has a Zacks Industry Rank of 170, which puts it in the bottom 31% of all 250+ industries.
The Zacks Industry Rank assesses the vigor of our specific industry groups by computing the average Zacks Rank of the individual stocks incorporated in the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
Keep in mind to rely on Zacks.com to watch all these stock-impacting metrics, and more, in the succeeding trading sessions.
Coupang, Inc. (CPNG - Free Report) is one of the stocks most watched by Zacks.com visitors lately. So, it might be a good idea to review some of the factors that might affect the near-term performance of the stock.
Shares of this company have returned -1.6% over the past month versus the Zacks S&P 500 composite's +1.6% change. The Zacks Internet - Commerce industry, to which Coupang belongs, has gained 4.8% over this period. Now the key question is: Where could the stock be headed in the near term?
Although media reports or rumors about a significant change in a company's business prospects usually cause its stock to trend and lead to an immediate price change, there are always certain fundamental factors that ultimately drive the buy-and-hold decision.
Earnings Estimate RevisionsHere at Zacks, we prioritize appraising the change in the projection of a company's future earnings over anything else. That's because we believe the present value of its future stream of earnings is what determines the fair value for its stock.
Our analysis is essentially based on how sell-side analysts covering the stock are revising their earnings estimates to take the latest business trends into account. When earnings estimates for a company go up, the fair value for its stock goes up as well. And when a stock's fair value is higher than its current market price, investors tend to buy the stock, resulting in its price moving upward. Because of this, empirical studies indicate a strong correlation between trends in earnings estimate revisions and short-term stock price movements.
For the current quarter, Coupang is expected to post a loss of $0.26 per share, indicating a change of -1400% from the year-ago quarter. The Zacks Consensus Estimate remained unchanged over the last 30 days.
The consensus earnings estimate of -$0.33 for the current fiscal year indicates a year-over-year change of -375%. This estimate has changed -94.1% over the last 30 days.
For the next fiscal year, the consensus earnings estimate of $0.4 indicates a change of +222% from what Coupang is expected to report a year ago. Over the past month, the estimate has remained unchanged.
Having a strong externally audited track record, our proprietary stock rating tool, the Zacks Rank, offers a more conclusive picture of a stock's price direction in the near term, since it effectively harnesses the power of earnings estimate revisions. Due to the size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, Coupang is rated Zacks Rank #4 (Sell).
The chart below shows the evolution of the company's forward 12-month consensus EPS estimate:
12 Month EPS
Revenue Growth ForecastWhile earnings growth is arguably the most superior indicator of a company's financial health, nothing happens as such if a business isn't able to grow its revenues. After all, it's nearly impossible for a company to increase its earnings for an extended period without increasing its revenues. So, it's important to know a company's potential revenue growth.
For Coupang, the consensus sales estimate for the current quarter of $8.86 billion indicates a year-over-year change of +4%. For the current and next fiscal years, $37.65 billion and $42.54 billion estimates indicate +9% and +13% changes, respectively.
Last Reported Results and Surprise HistoryCoupang reported revenues of $8.5 billion in the last reported quarter, representing a year-over-year change of +7.5%. EPS of -$0.15 for the same period compares with $0.06 a year ago.
Compared to the Zacks Consensus Estimate of $8.57 billion, the reported revenues represent a surprise of -0.72%. The EPS surprise was +74.58%.
Over the last four quarters, Coupang surpassed consensus EPS estimates two times. The company topped consensus revenue estimates two times over this period.
ValuationNo investment decision can be efficient without considering a stock's valuation. Whether a stock's current price rightly reflects the intrinsic value of the underlying business and the company's growth prospects is an essential determinant of its future price performance.
While comparing the current values of a company's valuation multiples, such as price-to-earnings (P/E), price-to-sales (P/S), and price-to-cash flow (P/CF), with its own historical values helps determine whether its stock is fairly valued, overvalued, or undervalued, comparing the company relative to its peers on these parameters gives a good sense of the reasonability of the stock's price.
The Zacks Value Style Score (part of the Zacks Style Scores system), which pays close attention to both traditional and unconventional valuation metrics to grade stocks from A to F (an A is better than a B; a B is better than a C; and so on), is pretty helpful in identifying whether a stock is overvalued, rightly valued, or temporarily undervalued.
Coupang is graded C on this front, indicating that it is trading at par with its peers. Click here to see the values of some of the valuation metrics that have driven this grade.
Bottom LineThe facts discussed here and much other information on Zacks.com might help determine whether or not it's worthwhile paying attention to the market buzz about Coupang. However, its Zacks Rank #4 does suggest that it may underperform the broader market in the near term.
Item 1 of 2 Bom Kim Founder and CEO, Coupang speaks during the Milken Institute's 22nd annual Global Conference in Beverly Hills, California, U.S., April 30, 2019. REUTERS/Mike Blake/File Photo
[1/2]Bom Kim Founder and CEO, Coupang speaks during the Milken Institute's 22nd annual Global Conference in Beverly Hills, California, U.S., April 30, 2019. REUTERS/Mike Blake/File Photo Purchase Licensing Rights, opens new tab
CompaniesSEOUL, July 14 (Reuters) - A South Korean court on Tuesday suspended a Fair Trade Commission (FTC) decision to designate Kim Bom, the founder of U.S.-listed e-commerce firm Coupang (CPNG.N), opens new tab, as the group's controlling entity.
The Seoul High Court granted an injunction sought by Coupang and Kim, suspending the designation pending a ruling in the main lawsuit, according to a court filing.
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The court said it granted the request due to "an urgent need to prevent irreparable harm" to the applicants from the change in designation.
It found no evidence that suspending the FTC measure would run counter to the public interest.
The suspension will remain in effect until 30 days after the court delivers its ruling in the main lawsuit, when the legality of the FTC's designation will be decided upon, it said.
In April, the FTC designated Kim, a Korean-American, as the group's controlling person, replacing Coupang as the group's "same person" under South Korean fair trade law and subjecting the company to additional disclosure and governance requirements.
The designation, which Coupang challenged in court, followed an FTC probe into the involvement of Kim's family members in the group's operations and came amid heightened regulatory scrutiny of the company after a major customer data breach.
South Korea's regulatory actions involving Coupang, including a separate record fine imposed by the Personal Information Protection Commission over the data breach, have caused friction with the U.S. over the treatment of the company.
Reporting by Kyu-seok Shim; Editing by Christian Schmollinger and Thomas Derpinghaus
Our Standards: The Thomson Reuters Trust Principles., opens new tab
When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?
Let's take a look at what these Wall Street heavyweights have to say about Coupang, Inc. (CPNG - Free Report) before we discuss the reliability of brokerage recommendations and how to use them to your advantage.
Coupang currently has an average brokerage recommendation (ABR) of 1.97, on a scale of 1 to 5 (Strong Buy to Strong Sell), calculated based on the actual recommendations (Buy, Hold, Sell, etc.) made by 15 brokerage firms. An ABR of 1.97 approximates between Strong Buy and Buy.
Of the 15 recommendations that derive the current ABR, eight are Strong Buy and one is Buy. Strong Buy and Buy respectively account for 53.3% and 6.7% of all recommendations.
Brokerage Recommendation Trends for CPNG
Check price target & stock forecast for Coupang here>>>
The ABR suggests buying Coupang, but making an investment decision solely on the basis of this information might not be a good idea. According to several studies, brokerage recommendations have little to no success guiding investors to choose stocks with the most potential for price appreciation.
Are you wondering why? The vested interest of brokerage firms in a stock they cover often results in a strong positive bias of their analysts in rating it. Our research shows that for every "Strong Sell" recommendation, brokerage firms assign five "Strong Buy" recommendations.
In other words, their interests aren't always aligned with retail investors, rarely indicating where the price of a stock could actually be heading. Therefore, the best use of this information could be validating your own research or an indicator that has proven to be highly successful in predicting a stock's price movement.
With an impressive externally audited track record, our proprietary stock rating tool, the Zacks Rank, which classifies stocks into five groups, ranging from Zacks Rank #1 (Strong Buy) to Zacks Rank #5 (Strong Sell), is a reliable indicator of a stock's near-term price performance. So, validating the Zacks Rank with ABR could go a long way in making a profitable investment decision.
Zacks Rank Should Not Be Confused With ABRIn spite of the fact that Zacks Rank and ABR both appear on a scale from 1 to 5, they are two completely different measures.
The ABR is calculated solely based on brokerage recommendations and is typically displayed with decimals (example: 1.28). In contrast, the Zacks Rank is a quantitative model allowing investors to harness the power of earnings estimate revisions. It is displayed in whole numbers -- 1 to 5.
It has been and continues to be the case that analysts employed by brokerage firms are overly optimistic with their recommendations. Because of their employers' vested interests, these analysts issue more favorable ratings than their research would support, misguiding investors far more often than helping them.
In contrast, the Zacks Rank is driven by earnings estimate revisions. And near-term stock price movements are strongly correlated with trends in earnings estimate revisions, according to empirical research.
In addition, the different Zacks Rank grades are applied proportionately to all stocks for which brokerage analysts provide current-year earnings estimates. In other words, this tool always maintains a balance among its five ranks.
Another key difference between the ABR and Zacks Rank is freshness. The ABR is not necessarily up-to-date when you look at it. But, since brokerage analysts keep revising their earnings estimates to account for a company's changing business trends, and their actions get reflected in the Zacks Rank quickly enough, it is always timely in indicating future price movements.
Is CPNG a Good Investment?In terms of earnings estimate revisions for Coupang, the Zacks Consensus Estimate for the current year has declined 94.1% over the past month to -$0.33.
Analysts' growing pessimism over the company's earnings prospects, as indicated by strong agreement among them in revising EPS estimates lower, could be a legitimate reason for the stock to plunge in the near term.
The size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, has resulted in a Zacks Rank #4 (Sell) for Coupang. You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>>
Therefore, it could be wise to take the Buy-equivalent ABR for Coupang with a grain of salt.
Coupang, Inc. (CPNG - Free Report) closed at $18.80 in the latest trading session, marking a -1.88% move from the prior day. This move lagged the S&P 500's daily gain of 0.42%. Meanwhile, the Dow experienced a rise of 0.29%, and the technology-dominated Nasdaq saw an increase of 0.29%.
Heading into today, shares of the company had gained 11.07% over the past month, outpacing the Retail-Wholesale sector's gain of 0.24% and the S&P 500's gain of 2.2%.
The upcoming earnings release of Coupang, Inc. will be of great interest to investors. The company is predicted to post an EPS of -$0.26, indicating a 1400% decline compared to the equivalent quarter last year. Our most recent consensus estimate is calling for quarterly revenue of $8.86 billion, up 3.97% from the year-ago period.
In terms of the entire fiscal year, the Zacks Consensus Estimates predict earnings of -$0.33 per share and a revenue of $37.65 billion, indicating changes of -375% and +9.01%, respectively, from the former year.
Investors should also take note of any recent adjustments to analyst estimates for Coupang, Inc. Recent revisions tend to reflect the latest near-term business trends. As a result, upbeat changes in estimates indicate analysts' favorable outlook on the business health and profitability.
Empirical research indicates that these revisions in estimates have a direct correlation with impending stock price performance. To exploit this, we've formed the Zacks Rank, a quantitative model that includes these estimate changes and presents a viable rating system.
The Zacks Rank system ranges from #1 (Strong Buy) to #5 (Strong Sell). It has a remarkable, outside-audited track record of success, with #1 stocks delivering an average annual return of +25% since 1988. Over the last 30 days, the Zacks Consensus EPS estimate has moved 94.12% lower. At present, Coupang, Inc. boasts a Zacks Rank of #4 (Sell).
The Internet - Commerce industry is part of the Retail-Wholesale sector. Currently, this industry holds a Zacks Industry Rank of 181, positioning it in the bottom 27% of all 250+ industries.
The Zacks Industry Rank gauges the strength of our industry groups by measuring the average Zacks Rank of the individual stocks within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
Remember to apply Zacks.com to follow these and more stock-moving metrics during the upcoming trading sessions.
In the latest trading session, Coupang, Inc. (CPNG - Free Report) closed at $19.00, marking a +2.54% move from the previous day. The stock outperformed the S&P 500, which registered a daily loss of 0.28%. Elsewhere, the Dow saw a downswing of 1.09%, while the tech-heavy Nasdaq appreciated by 0.2%.
Coming into today, shares of the company had gained 16.47% in the past month. In that same time, the Retail-Wholesale sector gained 0.18%, while the S&P 500 gained 1.64%.
Analysts and investors alike will be keeping a close eye on the performance of Coupang, Inc. in its upcoming earnings disclosure. On that day, Coupang, Inc. is projected to report earnings of -$0.26 per share, which would represent a year-over-year decline of 1400%. Alongside, our most recent consensus estimate is anticipating revenue of $8.86 billion, indicating a 3.97% upward movement from the same quarter last year.
For the annual period, the Zacks Consensus Estimates anticipate earnings of -$0.33 per share and a revenue of $37.65 billion, signifying shifts of -375% and +9.01%, respectively, from the last year.
It's also important for investors to be aware of any recent modifications to analyst estimates for Coupang, Inc. These recent revisions tend to reflect the evolving nature of short-term business trends. As a result, upbeat changes in estimates indicate analysts' favorable outlook on the business health and profitability.
Research indicates that these estimate revisions are directly correlated with near-term share price momentum. Investors can capitalize on this by using the Zacks Rank. This model considers these estimate changes and provides a simple, actionable rating system.
The Zacks Rank system, stretching from #1 (Strong Buy) to #5 (Strong Sell), has a noteworthy track record of outperforming, validated by third-party audits, with stocks rated #1 producing an average annual return of +25% since the year 1988. Over the past month, there's been a 94.12% fall in the Zacks Consensus EPS estimate. Coupang, Inc. presently features a Zacks Rank of #4 (Sell).
The Internet - Commerce industry is part of the Retail-Wholesale sector. This industry currently has a Zacks Industry Rank of 181, which puts it in the bottom 27% of all 250+ industries.
The Zacks Industry Rank assesses the vigor of our specific industry groups by computing the average Zacks Rank of the individual stocks incorporated in the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
Keep in mind to rely on Zacks.com to watch all these stock-impacting metrics, and more, in the succeeding trading sessions.
SummaryCompaniesSouth Korea routinely discriminates against US companies, report saysCoupang was target of regulatory scrutiny after 2025 data breachThe company was hit with dozens of unrelated investigations, report saysSouth Korea says the report does not reflect factsSEOUL, July 2 (Reuters) - South Korean authorities have consistently discriminated against U.S.-based Coupang (CPNG.N), opens new tab, a campaign that escalated with numerous investigations after a data breach at the e-commerce firm last year, the U.S. House Judiciary Committee said in an interim report.
Those actions were part of long-standing economic discrimination against U.S. and other foreign companies, the report said, adding that such discrimination "directly violates" a recent bilateral trade agreement.
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South Korean foreign ministry spokesperson Park Il said the report was one-sided, reflecting only claims by Coupang despite the government communicating with the committee for months. Allegations of discrimination against Coupang and other U.S. companies were untrue, he added.
REPORT ALLEGES A 'GOVERNMENT ASSAULT' ON COUPANGCoupang, the biggest online retailer in South Korea but based in Seattle, became the target of much regulatory scrutiny and public ire last year after news of the breach became known.
A former employee was able to access customer information associated with as many as 33.7 million accounts. Coupang later said the person only stored and retained information relating to about 3,000 accounts.
After the breach, "South Korea escalated its attacks into a 'whole-of-government assault on Coupang'," according to the report by the Republican-controlled committee, which said its findings were informed by documents and testimony from Coupang.
The report said more than 10 South Korean agencies initiated dozens of unrelated investigations into Coupang following the breach, issuing over 4,000 document requests and conducting at least 652 interviews with Coupang employees.
FACTS ABOUT LAPTOP RECOVERY EFFORTS DISPUTEDIt also said that South Korea's National Intelligence Service (NIS) forced Coupang to engage in a dangerous recovery operation that involved sending an employee to China and retrieving devices and sworn statements from the former employee responsible for the breach.
As part of that, Coupang hired divers to retrieve a discarded laptop from a river, and South Korean President Lee Jae Myung was briefed on the recovery operation, the report said.
The NIS denied in December that it had directed Coupang's investigation or recovery efforts, saying it had only requested materials from the company. Democratic Party lawmaker Park Sun-won, a member of South Korea's National Assembly Intelligence Committee, also said on Thursday that there had been "absolutely" no coercion.
The presidential Blue House did not have an immediate response.
Coupang said in a statement that it regretted the circumstances that led to the House Judiciary Committee's investigation.
It is "committed to finding a constructive resolution so Coupang can once again serve as a bridge to strengthen the U.S.-Korea alliance, accelerating trade and investment that benefits both countries," the company said.
($1 = 1,555.7000 won)
Reporting by Joyce Lee and Kyu-seok Shim; Additional reporting by Jack Kim and Kanishka Singh; Editing by Brenda Goh and Edwina Gibbs
Our Standards: The Thomson Reuters Trust Principles., opens new tab
The South Korean government has used its regulatory authority to discriminate against U.S. companies and has waged an unprecedented campaign against online retailer Coupang, according to a House Judiciary Committee report released Wednesday.
The report is the result of an investigation opened by the committee in February. It highlights the treatment of Coupang, which is based in the U.S. but is known as the "Amazon of Asia," and other U.S. companies going back decades.
"South Korea's conduct is part of a broader attempt by foreign governments to weaponize their laws and regulations in an effort to harm American companies and limit their ability to compete in the global economy," the committee, which is chaired by Rep. Jim Jordan, R-Ohio, reported.
The South Korean embassy did not immediately respond to a request for comment on Wednesday.
The committee said in the report that Coupang has been the target of discriminatory pressure from the South Korean government that intensified in 2025 after a data breach perpetrated by a disgruntled former employee.
The company apologized for the breach and its CEO, Park Dae-jun, resigned as a result of the incident.
But according to testimony given to the committee by Coupang's acting CEO Harold Rogers — who took over in December after Park resigned — South Korean officials were informed by the company that same month that the scale of the breach was smaller than initially expected and "that the leak was limited in nature," according to the House Judiciary report.
Despite that information, the committee found that the South Korean government launched a campaign against Coupang that included dozens of investigations, thousands of document requests, excessive fines and threats of criminal charges against Rogers, who is a U.S. citizen.
According to the committee, the South Korean National Intelligence Service compelled Coupang to send divers on a covert mission to retrieve a laptop used by the disgruntled former employee and that had been discarded in a river in Shanghai, then lied to the public about its involvement in the recovery operation.
"We regret the circumstances that led to the House Judiciary Committee's investigation and we remain committed to finding a constructive resolution so Coupang can once again serve as a bridge to strengthen the U.S.-Korea alliance, accelerating trade and investment that benefits both countries," the company said in a statement.
The result of South Korea's campaign against Coupang has been a more than 40% drop in Coupang's market capitalization, according to the committee, and could have a negative effect on its investors.
"South Korean regulators have consistently targeted Coupang and subjected the company to hostile regulatory treatment, unfair enforcement practices, and disproportionately large penalties not faced by their Korean competitors," the Judiciary report states.
The U.S. and South Korea have had a free trade agreement since 2012. South Korea has been a crucial trade partner for the U.S. in Asia, according to Demetrios Marantis, former acting U.S. trade representative under President Barack Obama, told CNBC.
But the relationship has at times been strained, and other digital companies based in the U.S. — like Google and Netflix — have also at times struggled with South Korean regulators, according to Marantis.
"Korea has had a long history of discriminating against foreign companies, just generally, and being protectionist, and a little bit inward looking," he said. "But the situation with Coupang — I have never seen anything this intense. This much of a whole-of-government assault on one company."
The U.S.-South Korea trade deal was renegotiated in 2025 as part of President Donald Trump's sweeping global tariffs. South Korea negotiated a lower tariff rate with Trump in exchange for investments in U.S. shipbuilding and national security, as well as regulatory rollbacks for American companies.
In its report, the House Judiciary Committee argued South Korea's actions against Coupang violate the deal.
"South Korea's discriminatory treatment of American-owned businesses directly violates its recent trade agreement with the United States," the report states.
Coupang, Inc. (CPNG - Free Report) has been one of the most searched-for stocks on Zacks.com lately. So, you might want to look at some of the facts that could shape the stock's performance in the near term.
Over the past month, shares of this company have returned +3.8%, compared to the Zacks S&P 500 composite's -1.8% change. During this period, the Zacks Internet - Commerce industry, which Coupang falls in, has lost 11.1%. The key question now is: What could be the stock's future direction?
Although media reports or rumors about a significant change in a company's business prospects usually cause its stock to trend and lead to an immediate price change, there are always certain fundamental factors that ultimately drive the buy-and-hold decision.
Earnings Estimate RevisionsHere at Zacks, we prioritize appraising the change in the projection of a company's future earnings over anything else. That's because we believe the present value of its future stream of earnings is what determines the fair value for its stock.
We essentially look at how sell-side analysts covering the stock are revising their earnings estimates to reflect the impact of the latest business trends. And if earnings estimates go up for a company, the fair value for its stock goes up. A higher fair value than the current market price drives investors' interest in buying the stock, leading to its price moving higher. This is why empirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock price movements.
Coupang is expected to post a loss of $0.14 per share for the current quarter, representing a year-over-year change of -800%. Over the last 30 days, the Zacks Consensus Estimate remained unchanged.
The consensus earnings estimate of -$0.25 for the current fiscal year indicates a year-over-year change of -308.3%. This estimate has changed -45.1% over the last 30 days.
For the next fiscal year, the consensus earnings estimate of $0.4 indicates a change of +259.7% from what Coupang is expected to report a year ago. Over the past month, the estimate has remained unchanged.
With an impressive externally audited track record, our proprietary stock rating tool -- the Zacks Rank -- is a more conclusive indicator of a stock's near-term price performance, as it effectively harnesses the power of earnings estimate revisions. The size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, has resulted in a Zacks Rank #3 (Hold) for Coupang.
The chart below shows the evolution of the company's forward 12-month consensus EPS estimate:
12 Month EPS
Projected Revenue GrowthWhile earnings growth is arguably the most superior indicator of a company's financial health, nothing happens as such if a business isn't able to grow its revenues. After all, it's nearly impossible for a company to increase its earnings for an extended period without increasing its revenues. So, it's important to know a company's potential revenue growth.
For Coupang, the consensus sales estimate for the current quarter of $8.93 billion indicates a year-over-year change of +4.8%. For the current and next fiscal years, $37.75 billion and $42.7 billion estimates indicate +9.3% and +13.1% changes, respectively.
Last Reported Results and Surprise HistoryCoupang reported revenues of $8.5 billion in the last reported quarter, representing a year-over-year change of +7.5%. EPS of -$0.15 for the same period compares with $0.06 a year ago.
Compared to the Zacks Consensus Estimate of $8.57 billion, the reported revenues represent a surprise of -0.72%. The EPS surprise was +74.58%.
Over the last four quarters, Coupang surpassed consensus EPS estimates two times. The company topped consensus revenue estimates two times over this period.
ValuationNo investment decision can be efficient without considering a stock's valuation. Whether a stock's current price rightly reflects the intrinsic value of the underlying business and the company's growth prospects is an essential determinant of its future price performance.
While comparing the current values of a company's valuation multiples, such as price-to-earnings (P/E), price-to-sales (P/S), and price-to-cash flow (P/CF), with its own historical values helps determine whether its stock is fairly valued, overvalued, or undervalued, comparing the company relative to its peers on these parameters gives a good sense of the reasonability of the stock's price.
As part of the Zacks Style Scores system, the Zacks Value Style Score (which evaluates both traditional and unconventional valuation metrics) organizes stocks into five groups ranging from A to F (A is better than B; B is better than C; and so on), making it helpful in identifying whether a stock is overvalued, rightly valued, or temporarily undervalued.
Coupang is graded C on this front, indicating that it is trading at par with its peers. Click here to see the values of some of the valuation metrics that have driven this grade.
Bottom LineThe facts discussed here and much other information on Zacks.com might help determine whether or not it's worthwhile paying attention to the market buzz about Coupang. However, its Zacks Rank #3 does suggest that it may perform in line with the broader market in the near term.
Coupang, Inc. (CPNG - Free Report) closed at $17.06 in the latest trading session, marking a -3.94% move from the prior day. The stock trailed the S&P 500, which registered a daily loss of 0.01%. Elsewhere, the Dow gained 0.14%, while the tech-heavy Nasdaq lost 0.46%.
The stock of company has risen by 7.9% in the past month, leading the Retail-Wholesale sector's loss of 5.64% and the S&P 500's loss of 1.4%.
Market participants will be closely following the financial results of Coupang, Inc. in its upcoming release. The company is forecasted to report an EPS of -$0.14, showcasing a 800% downward movement from the corresponding quarter of the prior year. Meanwhile, our latest consensus estimate is calling for revenue of $8.93 billion, up 4.8% from the prior-year quarter.
For the entire fiscal year, the Zacks Consensus Estimates are projecting earnings of -$0.17 per share and a revenue of $37.75 billion, representing changes of -241.67% and +9.31%, respectively, from the prior year.
It is also important to note the recent changes to analyst estimates for Coupang, Inc. Such recent modifications usually signify the changing landscape of near-term business trends. As such, positive estimate revisions reflect analyst optimism about the business and profitability.
Our research demonstrates that these adjustments in estimates directly associate with imminent stock price performance. To benefit from this, we have developed the Zacks Rank, a proprietary model which takes these estimate changes into account and provides an actionable rating system.
The Zacks Rank system, which varies between #1 (Strong Buy) and #5 (Strong Sell), carries an impressive track record of exceeding expectations, confirmed by external audits, with stocks at #1 delivering an average annual return of +25% since 1988. Over the past month, there's been no change in the Zacks Consensus EPS estimate. At present, Coupang, Inc. boasts a Zacks Rank of #3 (Hold).
The Internet - Commerce industry is part of the Retail-Wholesale sector. At present, this industry carries a Zacks Industry Rank of 104, placing it within the top 43% of over 250 industries.
The Zacks Industry Rank evaluates the power of our distinct industry groups by determining the average Zacks Rank of the individual stocks forming the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
Ensure to harness Zacks.com to stay updated with all these stock-shifting metrics, among others, in the next trading sessions.
Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?
Let's take a look at what these Wall Street heavyweights have to say about Coupang, Inc. (CPNG - Free Report) before we discuss the reliability of brokerage recommendations and how to use them to your advantage.
Coupang currently has an average brokerage recommendation (ABR) of 1.97, on a scale of 1 to 5 (Strong Buy to Strong Sell), calculated based on the actual recommendations (Buy, Hold, Sell, etc.) made by 15 brokerage firms. An ABR of 1.97 approximates between Strong Buy and Buy.
Of the 15 recommendations that derive the current ABR, eight are Strong Buy and one is Buy. Strong Buy and Buy respectively account for 53.3% and 6.7% of all recommendations.
Brokerage Recommendation Trends for CPNG
Check price target & stock forecast for Coupang here>>>
The ABR suggests buying Coupang, but making an investment decision solely on the basis of this information might not be a good idea. According to several studies, brokerage recommendations have little to no success guiding investors to choose stocks with the most potential for price appreciation.
Do you wonder why? As a result of the vested interest of brokerage firms in a stock they cover, their analysts tend to rate it with a strong positive bias. According to our research, brokerage firms assign five "Strong Buy" recommendations for every "Strong Sell" recommendation.
In other words, their interests aren't always aligned with retail investors, rarely indicating where the price of a stock could actually be heading. Therefore, the best use of this information could be validating your own research or an indicator that has proven to be highly successful in predicting a stock's price movement.
With an impressive externally audited track record, our proprietary stock rating tool, the Zacks Rank, which classifies stocks into five groups, ranging from Zacks Rank #1 (Strong Buy) to Zacks Rank #5 (Strong Sell), is a reliable indicator of a stock's near-term price performance. So, validating the Zacks Rank with ABR could go a long way in making a profitable investment decision.
Zacks Rank Should Not Be Confused With ABRAlthough both Zacks Rank and ABR are displayed in a range of 1--5, they are different measures altogether.
The ABR is calculated solely based on brokerage recommendations and is typically displayed with decimals (example: 1.28). In contrast, the Zacks Rank is a quantitative model allowing investors to harness the power of earnings estimate revisions. It is displayed in whole numbers -- 1 to 5.
Analysts employed by brokerage firms have been and continue to be overly optimistic with their recommendations. Since the ratings issued by these analysts are more favorable than their research would support because of the vested interest of their employers, they mislead investors far more often than they guide.
In contrast, the Zacks Rank is driven by earnings estimate revisions. And near-term stock price movements are strongly correlated with trends in earnings estimate revisions, according to empirical research.
Furthermore, the different grades of the Zacks Rank are applied proportionately across all stocks for which brokerage analysts provide earnings estimates for the current year. In other words, at all times, this tool maintains a balance among the five ranks it assigns.
Another key difference between the ABR and Zacks Rank is freshness. The ABR is not necessarily up-to-date when you look at it. But, since brokerage analysts keep revising their earnings estimates to account for a company's changing business trends, and their actions get reflected in the Zacks Rank quickly enough, it is always timely in indicating future price movements.
Is CPNG Worth Investing In?Looking at the earnings estimate revisions for Coupang, the Zacks Consensus Estimate for the current year has remained unchanged over the past month at -$0.17.
Analysts' steady views regarding the company's earnings prospects, as indicated by an unchanged consensus estimate, could be a legitimate reason for the stock to perform in line with the broader market in the near term.
The size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, has resulted in a Zacks Rank #3 (Hold) for Coupang. You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>>
It may therefore be prudent to be a little cautious with the Buy-equivalent ABR for Coupang.
In the latest trading session, Coupang, Inc. (CPNG - Free Report) closed at $17.76, marking a +1.43% move from the previous day. This change outpaced the S&P 500's 0.1% loss on the day. Meanwhile, the Dow gained 0.35%, and the Nasdaq, a tech-heavy index, lost 0.43%.
The company's shares have seen an increase of 13.19% over the last month, surpassing the Retail-Wholesale sector's loss of 6.49% and the S&P 500's loss of 1.34%.
Analysts and investors alike will be keeping a close eye on the performance of Coupang, Inc. in its upcoming earnings disclosure. The company's earnings per share (EPS) are projected to be -$0.14, reflecting a 800% decrease from the same quarter last year. Meanwhile, the latest consensus estimate predicts the revenue to be $8.93 billion, indicating a 4.8% increase compared to the same quarter of the previous year.
Regarding the entire year, the Zacks Consensus Estimates forecast earnings of -$0.17 per share and revenue of $37.75 billion, indicating changes of -241.67% and +9.31%, respectively, compared to the previous year.
Investors might also notice recent changes to analyst estimates for Coupang, Inc. These revisions help to show the ever-changing nature of near-term business trends. As a result, upbeat changes in estimates indicate analysts' favorable outlook on the business health and profitability.
Our research demonstrates that these adjustments in estimates directly associate with imminent stock price performance. We developed the Zacks Rank to capitalize on this phenomenon. Our system takes these estimate changes into account and delivers a clear, actionable rating model.
Ranging from #1 (Strong Buy) to #5 (Strong Sell), the Zacks Rank system has a proven, outside-audited track record of outperformance, with #1 stocks returning an average of +25% annually since 1988. Within the past 30 days, our consensus EPS projection remained stagnant. Coupang, Inc. is holding a Zacks Rank of #3 (Hold) right now.
The Internet - Commerce industry is part of the Retail-Wholesale sector. This industry, currently bearing a Zacks Industry Rank of 110, finds itself in the top 46% echelons of all 250+ industries.
The Zacks Industry Rank gauges the strength of our individual industry groups by measuring the average Zacks Rank of the individual stocks within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
Make sure to utilize Zacks.com to follow all of these stock-moving metrics, and more, in the coming trading sessions.
In the latest trading session, Coupang, Inc. (CPNG - Free Report) closed at $18.00, marking a -4.41% move from the previous day. This change lagged the S&P 500's daily gain of 1.09%. On the other hand, the Dow registered a gain of 0.14%, and the technology-centric Nasdaq increased by 1.91%.
Shares of the company have appreciated by 20.55% over the course of the past month, outperforming the Retail-Wholesale sector's loss of 5.56%, and the S&P 500's gain of 0.29%.
The investment community will be closely monitoring the performance of Coupang, Inc. in its forthcoming earnings report. It is anticipated that the company will report an EPS of -$0.14, marking a 800% fall compared to the same quarter of the previous year. Meanwhile, our latest consensus estimate is calling for revenue of $8.93 billion, up 4.8% from the prior-year quarter.
Looking at the full year, the Zacks Consensus Estimates suggest analysts are expecting earnings of -$0.17 per share and revenue of $37.75 billion. These totals would mark changes of -241.67% and +9.31%, respectively, from last year.
Any recent changes to analyst estimates for Coupang, Inc. should also be noted by investors. Recent revisions tend to reflect the latest near-term business trends. Therefore, positive revisions in estimates convey analysts' confidence in the business performance and profit potential.
Our research demonstrates that these adjustments in estimates directly associate with imminent stock price performance. To benefit from this, we have developed the Zacks Rank, a proprietary model which takes these estimate changes into account and provides an actionable rating system.
The Zacks Rank system, which varies between #1 (Strong Buy) and #5 (Strong Sell), carries an impressive track record of exceeding expectations, confirmed by external audits, with stocks at #1 delivering an average annual return of +25% since 1988. The Zacks Consensus EPS estimate remained stagnant within the past month. As of now, Coupang, Inc. holds a Zacks Rank of #3 (Hold).
The Internet - Commerce industry is part of the Retail-Wholesale sector. This group has a Zacks Industry Rank of 110, putting it in the top 46% of all 250+ industries.
The Zacks Industry Rank is ordered from best to worst in terms of the average Zacks Rank of the individual companies within each of these sectors. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
Ensure to harness Zacks.com to stay updated with all these stock-shifting metrics, among others, in the next trading sessions.
The 2026 stock market continues to be shaped by several key investing themes, including artificial intelligence (AI), space, semiconductor chips, the data center build-out, and the ancillary companies that support these industries. In this excitement, many region-dominating, consumer-facing stocks have gotten left behind by the market -- and I think that's a once-in-a-decade opportunity for investors.
Here are five niche-leading growth stocks to consider buying on the dip as the market turns its attention elsewhere.
Image source: The Motley Fool.
1. MercadoLibre: 37% below 52-week high Latin American e-commerce and fintech behemoth MercadoLibre (MELI 0.10%) is a 59-bagger since its 2007 initial public offering and has become a key component of the region's economy. MercadoLibre is now home to 84 million active buyers and 82 million fintech users and continues to experience incredible growth rates, with its sales rising 49% in its latest quarter.
However, as the company spends heavily on its logistics network to offer features like a lower free shipping threshold in Brazil and continues to grow its loan portfolio faster than its overall revenue, its margins have dipped this year, prompting the stock's pullback.
Today's Change
(
-0.10
%) $
-1.58
Current Price
$
1587.87
Now trading at a reasonable 43 times earnings -- considering its blistering sales growth rates, expansion into new geographies, and budding growth optionality through its new adjacent products -- MercadoLibre might be my favorite stock to add to right now.
2. Coupang: 46% below 52-week high It has been a brutal year for South Korean e-commerce juggernaut Coupang (CPNG +1.16%) following its data leak from November 2025 that affected over 33 million customers. This leak led to a $409 million fine by South Korean regulators and prompted U.S.-based Coupang to spend $1.2 billion on a voucher program to make amends with its customers. This has weighed heavily on the company's recent results.
Today's Change
(
1.16
%) $
0.20
Current Price
$
17.51
That said, I think the worst is finally behind the company. Management noted that it has recouped 80% of the memberships it lost during the fiasco, and has been buying shares back hand over fist while its price remains discounted.
Currently trading at about 0.9 times sales -- near its lowest-ever mark -- Coupang looks like a reasonably priced buy as it expands further into Taiwan and Japan while building out a larger ecosystem of offerings for its members.
3. Sea Limited: 54% below 52-week high Southeast Asian e-commerce and fintech company Sea Limited (SE +3.09%) also dominates its region, much like MercadoLibre and Coupang. However, its shares have traded down sharply over the past year. The company's margins dipped while it defended its territory through seller incentives and various promotions.
While this is a reasonable reaction from the market, I think it has been overdone -- especially as Sea grew sales by 47% in its latest quarter. Best yet, Sea's VIP membership grew by 40% to over 10 million customers, and Brazil remained the fastest-growing market for Shopee (Sea's e-commerce unit).
Today's Change
(
3.09
%) $
2.75
Current Price
$
91.79
Interested investors will want to keep a close eye on loan performance in the fintech unit. But for now, things look fine, and the growth looks incredible, with Monee loan principal outstanding soaring 71%.
Trading at just 23 times forward earnings, while guiding for sales growth of 25% in 2026, Sea remains an intriguing growth stock, provided its profitability doesn't turn negative.
4. Grab Holdings: 46% below 52-week high Singapore-based mobility, delivery, and fintech "super app" Grab Holdings (GRAB 0.86%) has quickly become the leading power in Southeast Asia. In its last quarter, Grab grew sales by 24% and users by 16%, bringing its total to nearly 52 million.
However, despite its steady 20%-plus growth over the past year, Grab's stock has plummeted amid market concerns about its minimal profitability. These concerns are perfectly valid -- at some point, we want to see some tangible profits -- but I think it is far too early to worry about profitability, considering the number of irons that Grab has in the fire.
With taxis, rental cars, motorcycles, food and grocery delivery, package delivery, and even a suite of fintech products sold across eight countries in Southeast Asia, Grab isn't a simple operation, and it may take time for profitability to fully bloom. However, this complexity should prove to be a feature, not a bug, for investors looking at the long haul, as peers won't easily replicate it.
Trading at 38 times forward earnings (despite minimal profitability so far), Grab could quickly outgrow its reasonable valuation as it continues expanding.
Image source: The Motley Fool.
5. Uber: 28% below 52-week high Shares of the world's leading ride-hailing app, Uber Technologies (UBER 2.35%), remain more volatile than the stock's impressive underlying operations might suggest. Facing mounting worries from a growing list of competitors offering autonomous ridesharing vehicles, Uber's stock has slid over the last year. However, I think it is short-sighted to say this is catching Uber by surprise.
In fact, Uber already has numerous autonomous vehicle (AV) partnerships in place, and could theoretically become a more profitable company as it relies on fewer human drivers. Furthermore, I think Uber is well-positioned to become the "aggregator" of choice for autonomous vehicle makers, which will likely find access to the company's 200 million monthly active customers a natural fit to partner with.
Trading at just 15 times free cash flow, despite growing sales by 10% in its latest quarter, Uber is being priced as though AVs will only hurt the company's business, rather than providing the tailwind I think they could become.
Coupang, Inc. (CPNG - Free Report) is one of the stocks most watched by Zacks.com visitors lately. So, it might be a good idea to review some of the factors that might affect the near-term performance of the stock.
Over the past month, shares of this company have returned +9.1%, compared to the Zacks S&P 500 composite's +2.1% change. During this period, the Zacks Internet - Commerce industry, which Coupang falls in, has lost 6.3%. The key question now is: What could be the stock's future direction?
Although media reports or rumors about a significant change in a company's business prospects usually cause its stock to trend and lead to an immediate price change, there are always certain fundamental factors that ultimately drive the buy-and-hold decision.
Revisions to Earnings EstimatesRather than focusing on anything else, we at Zacks prioritize evaluating the change in a company's earnings projection. This is because we believe the fair value for its stock is determined by the present value of its future stream of earnings.
Our analysis is essentially based on how sell-side analysts covering the stock are revising their earnings estimates to take the latest business trends into account. When earnings estimates for a company go up, the fair value for its stock goes up as well. And when a stock's fair value is higher than its current market price, investors tend to buy the stock, resulting in its price moving upward. Because of this, empirical studies indicate a strong correlation between trends in earnings estimate revisions and short-term stock price movements.
Coupang is expected to post a loss of $0.14 per share for the current quarter, representing a year-over-year change of -800%. Over the last 30 days, the Zacks Consensus Estimate remained unchanged.
For the current fiscal year, the consensus earnings estimate of -$0.17 points to a change of -241.7% from the prior year. Over the last 30 days, this estimate has remained unchanged.
For the next fiscal year, the consensus earnings estimate of $0.4 indicates a change of +336.8% from what Coupang is expected to report a year ago. Over the past month, the estimate has remained unchanged.
Having a strong externally audited track record, our proprietary stock rating tool, the Zacks Rank, offers a more conclusive picture of a stock's price direction in the near term, since it effectively harnesses the power of earnings estimate revisions. Due to the size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, Coupang is rated Zacks Rank #3 (Hold).
The chart below shows the evolution of the company's forward 12-month consensus EPS estimate:
12 Month EPS
Revenue Growth ForecastEven though a company's earnings growth is arguably the best indicator of its financial health, nothing much happens if it cannot raise its revenues. It's almost impossible for a company to grow its earnings without growing its revenue for long periods. Therefore, knowing a company's potential revenue growth is crucial.
For Coupang, the consensus sales estimate for the current quarter of $8.93 billion indicates a year-over-year change of +4.8%. For the current and next fiscal years, $37.75 billion and $42.7 billion estimates indicate +9.3% and +13.1% changes, respectively.
Last Reported Results and Surprise HistoryCoupang reported revenues of $8.5 billion in the last reported quarter, representing a year-over-year change of +7.5%. EPS of -$0.15 for the same period compares with $0.06 a year ago.
Compared to the Zacks Consensus Estimate of $8.57 billion, the reported revenues represent a surprise of -0.72%. The EPS surprise was +74.58%.
Over the last four quarters, Coupang surpassed consensus EPS estimates two times. The company topped consensus revenue estimates two times over this period.
ValuationWithout considering a stock's valuation, no investment decision can be efficient. In predicting a stock's future price performance, it's crucial to determine whether its current price correctly reflects the intrinsic value of the underlying business and the company's growth prospects.
Comparing the current value of a company's valuation multiples, such as its price-to-earnings (P/E), price-to-sales (P/S), and price-to-cash flow (P/CF), to its own historical values helps ascertain whether its stock is fairly valued, overvalued, or undervalued, whereas comparing the company relative to its peers on these parameters gives a good sense of how reasonable its stock price is.
The Zacks Value Style Score (part of the Zacks Style Scores system), which pays close attention to both traditional and unconventional valuation metrics to grade stocks from A to F (an A is better than a B; a B is better than a C; and so on), is pretty helpful in identifying whether a stock is overvalued, rightly valued, or temporarily undervalued.
Coupang is graded C on this front, indicating that it is trading at par with its peers. Click here to see the values of some of the valuation metrics that have driven this grade.
Bottom LineThe facts discussed here and much other information on Zacks.com might help determine whether or not it's worthwhile paying attention to the market buzz about Coupang. However, its Zacks Rank #3 does suggest that it may perform in line with the broader market in the near term.
Discover why the latest sell‑offs in MercadoLibre (MELI 1.25%) and Coupang (CPNG 2.49%) could set up compelling long‑term opportunities, despite credit, regulatory, and reinvestment risks. Watch the video below to see how patient investors might benefit.
*This video was published on Jun. 12, 2026.
Danny Vena, CPA has positions in Coupang and MercadoLibre. Karl Thiel has positions in MercadoLibre. Rick Munarriz has positions in MercadoLibre. The Motley Fool has positions in and recommends MercadoLibre. The Motley Fool recommends Coupang. The Motley Fool has a disclosure policy.
In the latest trading session, Coupang, Inc. (CPNG - Free Report) closed at $16.82, marking a -2.49% move from the previous day. This change lagged the S&P 500's 0.5% gain on the day. Elsewhere, the Dow saw an upswing of 0.7%, while the tech-heavy Nasdaq appreciated by 0.31%.
The company's shares have seen an increase of 3.98% over the last month, surpassing the Retail-Wholesale sector's loss of 4.78% and the S&P 500's loss of 0.23%.
The investment community will be paying close attention to the earnings performance of Coupang, Inc. in its upcoming release. The company's upcoming EPS is projected at -$0.14, signifying a 800.00% drop compared to the same quarter of the previous year. In the meantime, our current consensus estimate forecasts the revenue to be $8.93 billion, indicating a 4.8% growth compared to the corresponding quarter of the prior year.
CPNG's full-year Zacks Consensus Estimates are calling for earnings of -$0.17 per share and revenue of $37.75 billion. These results would represent year-over-year changes of -241.67% and +9.31%, respectively.
Investors should also pay attention to any latest changes in analyst estimates for Coupang, Inc. These revisions typically reflect the latest short-term business trends, which can change frequently. As a result, upbeat changes in estimates indicate analysts' favorable outlook on the business health and profitability.
Based on our research, we believe these estimate revisions are directly related to near-term stock moves. To exploit this, we've formed the Zacks Rank, a quantitative model that includes these estimate changes and presents a viable rating system.
The Zacks Rank system, running from #1 (Strong Buy) to #5 (Strong Sell), holds an admirable track record of superior performance, independently audited, with #1 stocks contributing an average annual return of +25% since 1988. Over the last 30 days, the Zacks Consensus EPS estimate has witnessed an unchanged state. Coupang, Inc. presently features a Zacks Rank of #3 (Hold).
The Internet - Commerce industry is part of the Retail-Wholesale sector. This industry, currently bearing a Zacks Industry Rank of 151, finds itself in the bottom 39% echelons of all 250+ industries.
The Zacks Industry Rank gauges the strength of our industry groups by measuring the average Zacks Rank of the individual stocks within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
Remember to apply Zacks.com to follow these and more stock-moving metrics during the upcoming trading sessions.
Coupang (CPNG 2.29%), an e-commerce platform in South Korea and internationally, closed Wednesday at $17.91, down 13.70%. Shares fell after Q1 results showed an 8% revenue increase but a sharp swing into net losses stemming from the costs of last year’s data breach. Trading volume reached 79.9 million shares, about 238% above its three-month average of 23.6 million shares. Coupang IPO'd in 2021 and has fallen 64% since going public.
How the markets moved todayThe S&P 500 rose 1.48% to 7,366, while the Nasdaq Composite gained 2.02% to finish Wednesday at 25,839. In internet retail, industry peers Alibaba Group closed at $141.44, up 6.94%, and JD.com finished at $30.69, rising 3.40% as investors weighed competitive dynamics.
What this means for investorsCoupang’s Q1 results fell well short of analysts’ expectations as the company navigated its 2025 data breach and began showing the financial costs of the $1.2 billion voucher program it put in place for customers. While this remediation will weigh on Coupang’s results through 2026, management noted that 80% of the WOW memberships lost due to the breach had returned by April, suggesting it continues to successfully recover from the fiasco.
Additionally, the company’s growth segment (Developing Offerings) grew sales by 25% as its expansion in Taiwan continued to deliver hyperscale growth. Management also noted that its food delivery service (Eats) and its nascent Japanese operations (Rocket Now) also continued to scale well. Trading at just 0.96 times sales, Coupang remains a promising turnaround stock (and holding) for me.
Josh Kohn-Lindquist has positions in Coupang. The Motley Fool recommends Alibaba Group, Coupang, and JD.com. The Motley Fool has a disclosure policy.
Coupang, Inc. (CPNG - Free Report) is one of the stocks most watched by Zacks.com visitors lately. So, it might be a good idea to review some of the factors that might affect the near-term performance of the stock.
Shares of this company have returned -20% over the past month versus the Zacks S&P 500 composite's +8.8% change. The Zacks Internet - Commerce industry, to which Coupang belongs, has gained 9.7% over this period. Now the key question is: Where could the stock be headed in the near term?
Although media reports or rumors about a significant change in a company's business prospects usually cause its stock to trend and lead to an immediate price change, there are always certain fundamental factors that ultimately drive the buy-and-hold decision.
Earnings Estimate RevisionsRather than focusing on anything else, we at Zacks prioritize evaluating the change in a company's earnings projection. This is because we believe the fair value for its stock is determined by the present value of its future stream of earnings.
We essentially look at how sell-side analysts covering the stock are revising their earnings estimates to reflect the impact of the latest business trends. And if earnings estimates go up for a company, the fair value for its stock goes up. A higher fair value than the current market price drives investors' interest in buying the stock, leading to its price moving higher. This is why empirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock price movements.
Coupang is expected to post a loss of $0.14 per share for the current quarter, representing a year-over-year change of -800%. Over the last 30 days, the Zacks Consensus Estimate has changed -400%.
For the current fiscal year, the consensus earnings estimate of -$0.17 points to a change of -241.7% from the prior year. Over the last 30 days, this estimate has changed -15.9%.
For the next fiscal year, the consensus earnings estimate of $0.4 indicates a change of +336.8% from what Coupang is expected to report a year ago. Over the past month, the estimate has changed -33.3%.
Having a strong externally audited track record, our proprietary stock rating tool, the Zacks Rank, offers a more conclusive picture of a stock's price direction in the near term, since it effectively harnesses the power of earnings estimate revisions. Due to the size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, Coupang is rated Zacks Rank #3 (Hold).
The chart below shows the evolution of the company's forward 12-month consensus EPS estimate:
12 Month EPS
Revenue Growth ForecastWhile earnings growth is arguably the most superior indicator of a company's financial health, nothing happens as such if a business isn't able to grow its revenues. After all, it's nearly impossible for a company to increase its earnings for an extended period without increasing its revenues. So, it's important to know a company's potential revenue growth.
For Coupang, the consensus sales estimate for the current quarter of $8.93 billion indicates a year-over-year change of +4.8%. For the current and next fiscal years, $37.75 billion and $42.7 billion estimates indicate +9.3% and +13.1% changes, respectively.
Last Reported Results and Surprise HistoryCoupang reported revenues of $8.5 billion in the last reported quarter, representing a year-over-year change of +7.5%. EPS of -$0.15 for the same period compares with $0.06 a year ago.
Compared to the Zacks Consensus Estimate of $8.57 billion, the reported revenues represent a surprise of -0.72%. The EPS surprise was +74.58%.
Over the last four quarters, Coupang surpassed consensus EPS estimates two times. The company topped consensus revenue estimates two times over this period.
ValuationNo investment decision can be efficient without considering a stock's valuation. Whether a stock's current price rightly reflects the intrinsic value of the underlying business and the company's growth prospects is an essential determinant of its future price performance.
While comparing the current values of a company's valuation multiples, such as price-to-earnings (P/E), price-to-sales (P/S), and price-to-cash flow (P/CF), with its own historical values helps determine whether its stock is fairly valued, overvalued, or undervalued, comparing the company relative to its peers on these parameters gives a good sense of the reasonability of the stock's price.
As part of the Zacks Style Scores system, the Zacks Value Style Score (which evaluates both traditional and unconventional valuation metrics) organizes stocks into five groups ranging from A to F (A is better than B; B is better than C; and so on), making it helpful in identifying whether a stock is overvalued, rightly valued, or temporarily undervalued.
Coupang is graded C on this front, indicating that it is trading at par with its peers. Click here to see the values of some of the valuation metrics that have driven this grade.
Bottom LineThe facts discussed here and much other information on Zacks.com might help determine whether or not it's worthwhile paying attention to the market buzz about Coupang. However, its Zacks Rank #3 does suggest that it may perform in line with the broader market in the near term.