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Shares of Columbia Sportswear Company (NASDAQ:COLM – Get Free Report) have been given a consensus rating of “Hold” by the six ratings firms that are presently covering the firm, Marketbeat reports. One analyst has rated the stock with a sell recommendation, three have given a hold recommendation and two have given a buy recommendation to the company. The average 1-year price target among analysts that have covered the stock in the last year is $65.40.

COLM has been the topic of several research analyst reports. BTIG Research reiterated a “buy” rating and issued a $80.00 price objective on shares of Columbia Sportswear in a report on Friday, July 31st. Citigroup reiterated a “neutral” rating and set a $68.00 price target (up from $67.00) on shares of Columbia Sportswear in a research note on Wednesday, July 22nd. Robert W. Baird set a $65.00 price target on shares of Columbia Sportswear in a research report on Friday, July 31st. UBS Group reissued a “sell” rating and issued a $47.00 price objective (up from $44.00) on shares of Columbia Sportswear in a research note on Friday, May 1st. Finally, Zacks Research downgraded shares of Columbia Sportswear from a “strong-buy” rating to a “hold” rating in a research note on Monday, July 20th.

View Our Latest Stock Analysis on Columbia Sportswear

Institutional Inflows and Outflows A number of hedge funds and other institutional investors have recently bought and sold shares of the stock. Farther Finance Advisors LLC boosted its stake in shares of Columbia Sportswear by 195.4% in the 4th quarter. Farther Finance Advisors LLC now owns 449 shares of the textile maker’s stock valued at $25,000 after buying an additional 297 shares during the period. Allworth Financial LP raised its holdings in Columbia Sportswear by 690.0% in the third quarter. Allworth Financial LP now owns 553 shares of the textile maker’s stock valued at $29,000 after acquiring an additional 483 shares in the last quarter. Parallel Advisors LLC lifted its stake in Columbia Sportswear by 250.0% in the third quarter. Parallel Advisors LLC now owns 581 shares of the textile maker’s stock worth $30,000 after acquiring an additional 415 shares during the last quarter. Northwestern Mutual Wealth Management Co. purchased a new position in Columbia Sportswear in the second quarter worth approximately $32,000. Finally, Trust Co. of Vermont acquired a new position in Columbia Sportswear during the 2nd quarter worth approximately $39,000. 47.76% of the stock is currently owned by hedge funds and other institutional investors. Columbia Sportswear Stock Performance Shares of Columbia Sportswear stock opened at $58.16 on Thursday. The firm has a market capitalization of $2.97 billion, a price-to-earnings ratio of 15.11 and a beta of 0.94. Columbia Sportswear has a fifty-two week low of $47.47 and a fifty-two week high of $69.06. The stock has a 50 day moving average of $61.47 and a 200 day moving average of $60.81.

Columbia Sportswear (NASDAQ:COLM – Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The textile maker reported $0.52 earnings per share (EPS) for the quarter, beating the consensus estimate of ($0.39) by $0.91. The firm had revenue of $614.36 million for the quarter, compared to analyst estimates of $606.97 million. Columbia Sportswear had a net margin of 6.05% and a return on equity of 11.20%. Columbia Sportswear’s revenue was up 1.5% on a year-over-year basis. During the same period in the previous year, the firm earned ($0.19) EPS. Columbia Sportswear has set its Q3 2026 guidance at 1.150-1.350 EPS and its FY 2026 guidance at 4.450-4.900 EPS. Analysts forecast that Columbia Sportswear will post 3.58 EPS for the current year.

Columbia Sportswear Dividend Announcement The firm also recently declared a quarterly dividend, which will be paid on Thursday, September 3rd. Shareholders of record on Thursday, August 20th will be paid a $0.30 dividend. The ex-dividend date is Thursday, August 20th. This represents a $1.20 annualized dividend and a dividend yield of 2.1%. Columbia Sportswear’s payout ratio is 31.17%.

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Columbia Sportswear Company develops, sources, markets and distributes a wide range of outdoor apparel, footwear and accessories designed for activities such as hiking, skiing, snowboarding and trail running. Its product portfolio includes weatherproof jackets and pants featuring proprietary technologies like Omni-Tech® waterproofing and Omni-Heat® thermal reflective lining, as well as activewear, footwear, hats, gloves and accessories under the Columbia® brand and complementary brands.

Founded in 1938 as the Columbia Hat Company in Portland, Oregon, the company initially focused on headwear before expanding into outerwear in the 1970s with the introduction of the Bugaboo® interchange jacket.

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4 Cold-Weather Stocks to Buy as Winter Spending Heats UpColumbia Sportswear NASDAQ: COLM reported second-quarter net sales growth that exceeded its guidance, supported by international markets and e-commerce, while U.S. store traffic and consumer spending pressures continued to weigh on domestic results.

Net sales increased 2% from a year earlier to $614 million. Chairman and Chief Executive Officer Tim Boyle said international sales, which account for more than 40% of company revenue, rose 9% year over year, while U.S. sales declined 4%.

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Tariff Troubles: 3 Stocks Planning Higher PricesReported profitability was materially affected by refunds of previously paid U.S. IEEPA tariffs. Columbia recognized about $78 million in tariff refunds and interest during the quarter, including a $60 million benefit to operating margin, primarily through lower cost of sales, and $2 million of interest income. Another $15 million was recorded as a reduction to inventory.

Including the refunds, gross margin expanded 920 basis points to 58.3% and earnings per share were $0.52. Excluding the tariff-refund impact, the company said it would have reported a loss per share of $0.41, roughly in line with the midpoint of its guidance range. Excluding refunds, gross margin declined 50 basis points, reflecting incremental tariffs and increased discounting.

U.S. weakness offset by international growth VF Corp's Comeback Story: Supreme Sale and Cost Cuts Boost StockBoyle said U.S. direct-to-consumer brick-and-mortar traffic softened during the quarter as inflationary pressure affected discretionary spending. The weaker traffic led to higher discounts and lower-than-expected store sales. U.S. direct-to-consumer sales declined slightly, with store closures and softer traffic largely offset by improved conversion.

U.S. wholesale sales declined by a high-single-digit percentage, primarily because of a lower spring 2026 wholesale order book. However, Chief Financial Officer Jim Swanson said order conversion was stronger than anticipated.

U.S. e-commerce rose by a low-single-digit percentage and exceeded plan, driven by the company’s emerging brands. Columbia-brand e-commerce in the U.S. declined by a low-single-digit percentage, though Boyle cited improving measures including new-customer acquisition.

Swanson said the U.S. store-traffic decline became most pronounced in the middle to latter part of April and then remained relatively stable through the quarter. The company expects continued consumer pressure, promotional activity and higher outbound freight costs in the second half.

International performance was stronger across several markets. On a constant-currency basis, LAAP sales rose 13%, including mid-single-digit growth in China, low-double-digit growth in Japan and Korea, and mid-20% growth in distributor markets. EMEA sales increased by a high-single-digit percentage, while Canada sales declined by a high-single-digit percentage, largely due to wholesale shipment timing and lower spring orders.

Boyle said China remains a major growth opportunity for the company, despite weather and macroeconomic disruptions. Swanson said Columbia still expects China to be among its fastest-growing markets for the year and is tracking toward double-digit growth, aided by e-commerce and the second-half wholesale order book.

Footwear and emerging brands show momentum Columbia-brand sales increased 1%, as international growth more than offset U.S. declines. Footwear was a notable area of strength, with global sales up by a high-single-digit percentage. Boyle said technical footwear styles featuring Omni-Max technology performed particularly well, including the Tellurax and Peakfreak hiking lines, Konos trail-running products and Dry Tortuga fishing footwear.

The Tellurax Titanium Outdry trail shoe sold out during the quarter after being featured in a campaign with brand ambassador Robert Irwin, according to Boyle. He said the campaign generated more than 3.7 million views and more than 300,000 likes across digital platforms.

Among emerging brands, prAna sales rose 14%, aided by double-digit wholesale growth and high-single-digit e-commerce growth. Mountain Hardwear sales increased 6%, driven by double-digit direct-to-consumer growth, partly offset by lower wholesale closeout sales. SOREL sales declined 14%, largely due to later wholesale shipment timing, though the company expects a stronger second half for the brand.

The company also announced that Joe Vernachio had returned to lead SOREL as president. Boyle said Columbia expects growth in both SOREL wholesale and direct-to-consumer channels during the second half.

Order-book outlook and supply-chain shifts Columbia said its spring 2027 wholesale order book is nearly complete, with about 90% of orders received. Current indications point to low- to mid-single-digit percentage growth, with contributions across brands and geographies, including the U.S. Columbia brand. Footwear growth is expected to outpace apparel growth, and Swanson said growth appears similar in both dollar and unit terms, with no meaningful pricing change embedded in the order book.

The company continues to expect low- to mid-single-digit growth in U.S. wholesale for the fall 2026 season. However, supply-chain disruptions are expected to shift a meaningful amount of fall shipments from the third quarter into the fourth quarter.

Swanson said the shift is greater than $30 million and is global in nature, though predominantly North America-focused. He cited longer logistics lead times related to the Middle East conflict, capacity constraints in a supply-chain node and a rush by importers to move goods into the U.S. under current tariff rates. Adjusted for timing, the company expects third- and fourth-quarter sales growth rates to be relatively similar, in the 4% to 5% range, with the fourth quarter somewhat stronger.

Full-year outlook maintained despite increased risks For the third quarter, Columbia expects sales to range from down 1.5% to flat compared with the prior year and diluted earnings per share of $1.15 to $1.35. The outlook assumes a gross-margin decline and slight SG&A deleverage.

For the full year, the company maintained its net-sales outlook for growth of 1% to 3%. It raised reported gross-margin guidance to 52.1% to 52.3%, representing an increase of 160 to 180 basis points, and raised operating-margin guidance to 8.5% to 9.3%. Reported diluted earnings-per-share guidance was raised to $4.45 to $4.90.

The revised outlook assumes current U.S. tariff rates of 10% to 12.5% remain in effect through year-end. Columbia expects the remaining $15 million inventory-related tariff-refund benefit to be recognized relatively evenly in the third and fourth quarters, though factory-partner accommodations are expected to create a net gross-margin headwind in the third quarter and a tailwind in the fourth quarter.

Columbia ended the quarter with inventories down 6% in dollars and 7% in units from a year earlier, $625 million in cash and short-term investments, and no debt.

About Columbia Sportswear (NASDAQ:COLM)Columbia Sportswear Company develops, sources, markets and distributes a wide range of outdoor apparel, footwear and accessories designed for activities such as hiking, skiing, snowboarding and trail running. Its product portfolio includes weatherproof jackets and pants featuring proprietary technologies like Omni-Tech® waterproofing and Omni-Heat® thermal reflective lining, as well as activewear, footwear, hats, gloves and accessories under the Columbia® brand and complementary brands.

Founded in 1938 as the Columbia Hat Company in Portland, Oregon, the company initially focused on headwear before expanding into outerwear in the 1970s with the introduction of the Bugaboo® interchange jacket.

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Key Takeaways Columbia Sportswear expects mid-single-digit global wholesale growth in the second half of 2026.Women's business and footwear orders grew double digits, while Amaze and ROC orders more than doubled."Engineered for Whatever" and digital campaigns are strengthening engagement and brand positioning. Columbia Sportswear Company’s (COLM - Free Report) ACCELERATE strategy is showing encouraging signs of traction as its investments in product innovation and brand engagement begin to resonate with consumers. Early indicators suggest that newer products and marketing initiatives are resonating well with shoppers, while retailer demand for ACCELERATE products is strengthening.

In the first-quarter 2026 earnings call, Columbia Sportswear highlighted its improving Fall 2026 order book as an important sign of the strategy’s progress. The company expects mid-single-digit global wholesale growth in the second half of 2026, with the U.S. order book coming in stronger than initially anticipated. The company said stronger demand for ACCELERATE products helped boost its Fall 2026 order book.

The strategy is also reshaping Columbia Sportswear’s product portfolio. The company reported double-digit growth in women's business and footwear orders, while premium product platforms such as Titanium and Omni-Heat Arctic continue to gain traction. New product franchises, including Amaze and ROC, have more than doubled orders from the prior year, reflecting growing acceptance of the refreshed product lineup.

Marketing remains another key pillar of the ACCELERATE strategy. The "Engineered for Whatever" campaign and digital initiatives are helping strengthen consumer engagement and reinforce Columbia Sportswear’s refreshed brand positioning. The company also highlighted growing momentum in its Performance Fishing Gear business, supported by targeted marketing efforts and strong demand for products such as the Bahama shirt and Dry Tortuga Boot.

Overall, Columbia Sportswear’s ACCELERATE strategy appears to be gaining traction through stronger product innovation, encouraging retailer response and deeper consumer engagement, reflecting early progress in its efforts to elevate the Columbia brand and attract younger, more active consumers.

Columbia Sportswear’s Zacks Rank & Share Price PerformanceThis Zacks Rank #2 (Buy) stock has gained 8.2% in the past three months against the broader Consumer Discretionary sector and the industry’s decline of 5.8% and 1.2%, respectively. COLM has also outperformed the S&P 500, which gained 6.8% during the same period.

COLM Stock's Past 3 Months' Performance
Image Source: Zacks Investment Research

Is COLM a Value Play Stock?Columbia Sportswear currently trades at a forward 12-month P/E ratio of 15.21, above the industry’s average of 14.93. This valuation places the stock at a premium relative to peers, indicating broader market expectations around its business stability and ability to navigate current cost and demand dynamics.

COLM P/E Ratio (Forward 12 Months)
Image Source: Zacks Investment Research

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The Zacks Consensus Estimate for DLTH’s current fiscal-year EPS indicates growth of 39.5% from the year-ago number. Duluth Holdings delivered a trailing four-quarter earnings surprise of 107.5%, on average.

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The Zacks Consensus Estimate for VNCE’s current fiscal-year EPS indicates growth of 34.1% from the year-ago number.

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