Commerce.com Chief Financial Officer and Chief Operating Officer Daniel Lentz outlined the company’s strategy to expand its role in e-commerce discovery, data orchestration and B2B operations during the Oppenheimer TMT Conference, citing the growing influence of artificial intelligence-based search tools on how consumers find products online.
Lentz said Commerce.com operates through three principal assets: Bigcommerce NASDAQ: BIGC, its transaction platform for building online storefronts and processing orders and payments; Feedonomics, its data orchestration business; and Makeswift, a smaller storefront and page-building product.
Feedonomics helps merchants optimize product-catalog data for advertising, social, marketplace and other digital channels. Lentz said the capability is becoming more important as large language models increasingly influence product discovery.
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Discovery Shifts Beyond Merchant Websites
Lentz said traditional e-commerce shopping journeys have generally begun with search-engine optimization and search traffic leading shoppers to a merchant’s website. That model is evolving as shoppers use AI tools such as OpenAI, Perplexity and Gemini for recommendations, he said.
In one example, Lentz said a consumer planning a hiking trip may ask an AI tool for boot recommendations. The tool needs access to product data in a format suited to its algorithms, and consumers may then click directly from the AI-generated result to a merchant’s product page, bypassing the website’s homepage.
“The customer’s branded website is still a very important channel,” Lentz said, but added that it is increasingly “one of many channels” for product discovery.
While transaction volumes through agentic discovery remain “fairly immaterial” across the industry today, Lentz said he expects that to change over time. Commerce.com views the shift as a long-term tailwind for its data capabilities.
Product and Go-to-Market Changes
Lentz said CEO Travis Hess, who took over about two years ago, identified four priorities: changing the management team, placing greater focus on net revenue retention, unifying the company’s brands and integrating Feedonomics and Makeswift, and positioning the business for a growing emphasis on discovery and data orchestration.
The company is planning to launch new data-enrichment capabilities aimed specifically at large language models in the next quarter, according to Lentz. Those tools will be available to both Feedonomics and BigCommerce platform customers.
Commerce.com also launched Feedonomics Surface in the fourth quarter of the prior year. Lentz described the offering as a way to bring catalog optimization capabilities to smaller businesses at a lower price point than traditional Feedonomics customers, which tend to be larger enterprises.
Makeswift currently represents a small part of company revenue, Lentz said, but Commerce.com is building it into the core BigCommerce product as its storefront design solution. The company expects that capability to launch by the end of the year.
B2B and Hybrid Merchants Gain Focus
Lentz said the company is seeing particular strength among B2B and B2C-hybrid customers, including manufacturers, distributors and businesses with complex operating requirements. B2B and hybrid customers now account for a majority of platform annual recurring revenue and more than 50% of gross merchandise value, he said.
Those customers have higher win rates, gross retention and net retention than other customer groups, according to Lentz. However, they generally generate fewer credit-card transactions than pure B2C merchants, creating a mix-related headwind between platform GMV growth and revenue growth.
Commerce.com is developing additional monetization opportunities for B2B customers beyond subscriptions and card payments. The company has a purchase-order agent in beta that can take a PDF purchase order and automatically enter it into enterprise resource planning systems. Lentz said the product could reach general availability by year-end.
“B2B merchants spend hundreds of thousands of USD a year on people doing manual data entry still,” he said.
Near-Term B2C Bookings Remain Soft
On near-term demand, Lentz said new-account B2C bookings were weaker than expected during the first half of the year. He attributed the softness to merchants prioritizing product discovery and traffic generation ahead of the holiday season rather than undertaking e-commerce platform migrations.
The company has not seen a deterioration in win rates, Lentz said. Instead, it is seeing “fewer at bats” as B2C re-platforming activity trails levels from a year earlier. Commerce.com’s partner ecosystem is reporting a similar trend, he added.
Commerce.com revised its revenue-growth outlook to a range of negative 2% to positive 1%. Lentz said management views the forecast as “prudently de-risked.” Falling below the range would likely require weaker new-account bookings than the company has seen over the past 12 months and a weak holiday period, he said.
For results to exceed the range, the company would need to see better bookings acceleration. Lentz said management is watching continued GMV health, product launches and holiday performance.
Payments and Profitability
Lentz said BigCommerce Payments is currently accounted for on a net basis and is structured as a reseller arrangement with buy and sell rates. The company is evaluating, but has not decided on, whether to move toward a more comprehensive payment service provider model.
Such a move would be intended to improve customer stickiness and capture more economics from interchange, rather than to change revenue accounting, he said. BigCommerce Payments has seen good adoption but remains a small part of the company’s GMV mix because it targets smaller and midsized customers.
On expenses, Lentz said Commerce.com expects sales and marketing expense to decline by about $25 million sequentially this year. He said research and development will remain an investment priority as the company brings new products and monetization paths to market. If revenue growth does not improve, the company could further review its cost structure, he said.
Addressing external interest in the company, Lentz said management and the board’s priority is shareholder outcomes and that they would consider whichever path they believe best serves shareholders.
About Bigcommerce (NASDAQ:BIGC)BigCommerce Holdings, Inc NASDAQ: BIGC is a software-as-a-service (SaaS) company that provides a cloud-based e-commerce platform designed to help merchants create, manage and scale online stores. Its platform offers a suite of tools including storefront design and customization, shopping cart functionality, payment gateway integrations, order management, shipping and tax solutions, and security features. The open architecture of its API-driven platform enables businesses to connect with a wide range of third-party applications, marketplaces and digital channels.
The company was founded in 2009 by Eddie Machaalani and Mitchell Harper and is headquartered in Austin, Texas, with additional offices in San Francisco and Sydney.
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Bigcommerce NASDAQ: BIGC, which operates under the Commerce brand, reported second-quarter 2026 revenue of $84.5 million and non-GAAP operating income of $8.1 million, exceeding its prior operating-income guidance range of $4 million to $5 million. The company also revised its full-year outlook lower, citing a more concentrated partner strategy, targeted product investment and continued softness in B2C replatforming activity.
Chief Executive Officer Travis Hess said the company generated positive GAAP net income for the second consecutive quarter and improved net revenue retention for a third straight quarter. Net revenue retention reached 95.8%, up from 95.4% in the first quarter, while gross merchandise value rose 14% year over year to $8.8 billion.
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Profitability and cash generation improve Subscription solutions revenue totaled $63.1 million in the second quarter, while partner and services revenue was $21.4 million. Non-GAAP operating margin was 9.6%, an improvement of nearly 400 basis points from a year earlier.
Chief Financial Officer and Chief Operating Officer Daniel Lentz said annual recurring revenue ended the quarter at $360.5 million, compared with $359.8 million in the prior quarter. The company ended June with more than $157 million in cash equivalents, restricted cash and marketable securities. Its net cash position increased by nearly $22 million from a year earlier, according to Lentz.
For the first half of 2026, Commerce generated operating cash flow of $23.5 million and free cash flow of $14.1 million, compared with $14 million and $9 million, respectively, in the prior-year period. Second-quarter operating cash flow was $5.1 million and free cash flow was $0.1 million, as capital expenditures rose to $5 million from $1.7 million a year earlier to support product investment.
The company said it remains on track to achieve GAAP profitability for the full year.
Company shifts focus toward product intelligence and AI Hess described a changing commerce environment in which product discovery is increasingly spread across marketplaces, retail media networks, AI search, shopping agents and other channels rather than occurring only through a merchant’s website.
Commerce is organizing its strategy around three “control planes”: Feedonomics for product intelligence, Makeswift for digital experiences and BigCommerce for transactions and operational workflows. Feedonomics processes and transforms more than one trillion product listings each month, Hess said.
The company plans to introduce data-enrichment offerings across Feedonomics and BigCommerce in the third quarter, intended to improve and measure product discovery across conventional and AI-driven channels. In early fourth quarter, it expects to launch a B2C brand agent and conversational search capabilities for BigCommerce.
Hess said Commerce is also preparing a year-end freemium launch of Makeswift within BigCommerce. Feedonomics Surface, a self-service product-intelligence offering for small and mid-market merchants, continued to see adoption and stronger GMV growth among its users, he said.
Commerce has also expanded BigCommerce Payments following its U.S. launch earlier this year. Lentz said payment GMV has been running more than 30% ahead of internal plans, while adoption has included both new customers and existing accounts. The company expects to launch the offering in the U.K. later this year.
B2B strength contrasts with slower B2C replatforming B2B GMV increased 17% year over year, ahead of the platform-wide 14% GMV growth rate. Management said B2B pipeline, win rates and gross retention were stronger than those of the broader business.
However, the company noted that B2B transaction volumes tend to include fewer card-based payments, resulting in less partner revenue share than B2C activity. Lentz said closing the gap between GMV growth and revenue growth through payments, cross-selling and improved product attach rates remains a priority.
Management said B2C replatforming demand has remained subdued, with customer decision cycles taking longer as merchants consider AI’s effect on their technology choices. Hess told analysts that the company has not observed a material change in win rates or losses, characterizing the trend as more of a delay in decision-making than a broad loss of opportunities.
The company said its June pricing and packaging changes were not a broad price increase and have not affected pipeline activity or conversion rates. Lentz said the changes primarily affected smaller business plans and the company’s payments approach, while negotiated agreements representing most of its ARR were not affected.
Outlook lowered on partner decisions and investment Commerce updated its full-year 2026 outlook to revenue of $336.5 million to $344.5 million and non-GAAP operating income of $28 million to $34 million. At the midpoint, the revenue forecast is $18 million below the company’s previous outlook, while the non-GAAP operating-income midpoint is lower by $12.5 million.
For the third quarter, the company forecast revenue of $82.5 million to $85.5 million and non-GAAP operating income of $3.3 million to $5.3 million.
Lentz said the revised outlook reflects an approximately even contribution from two factors:
A decision to reduce exposure to portions of the partner ecosystem in favor of a smaller set of deeper strategic relationships. A more cautious outlook for new account bookings during the second half, particularly in B2C replatforming. The reduced operating-income outlook also incorporates higher research-and-development spending and increased infrastructure costs related to AI-driven discovery. Non-GAAP gross margin declined sequentially to 75.7% from 77.4% in the first quarter, largely because of higher hosting costs from AI crawlers and agents accessing merchant storefronts.
Hess said the company intends to keep merchant storefronts broadly accessible to AI agents despite the added near-term costs, arguing that the traffic reflects growing demand from AI-based discovery surfaces. Commerce said it is redirecting operating efficiencies toward product intelligence, payments, B2B, Makeswift and AI-related capabilities as it seeks to improve long-term monetization.
About Bigcommerce (NASDAQ:BIGC)BigCommerce Holdings, Inc NASDAQ: BIGC is a software-as-a-service (SaaS) company that provides a cloud-based e-commerce platform designed to help merchants create, manage and scale online stores. Its platform offers a suite of tools including storefront design and customization, shopping cart functionality, payment gateway integrations, order management, shipping and tax solutions, and security features. The open architecture of its API-driven platform enables businesses to connect with a wide range of third-party applications, marketplaces and digital channels.
The company was founded in 2009 by Eddie Machaalani and Mitchell Harper and is headquartered in Austin, Texas, with additional offices in San Francisco and Sydney.
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AUSTIN, Texas and SYDNEY, July 27, 2026 (GLOBE NEWSWIRE) -- Commerce (Nasdaq: CMRC), a data-centric provider of an open, AI-driven commerce ecosystem and the parent company of ecommerce platform BigCommerce, has today announced that Waterco, a global manufacturer and distributor of swimming pool products, has launched a new B2B buying experience on BigCommerce.
By moving from a phone- and email-based ordering process to a modern self-service experience, Waterco is making it easier for customers to browse products, check inventory, place orders and manage their accounts online at any time. The new platform supports more than 45,000 products and helps Waterco improve operational efficiency while delivering a faster, more convenient purchasing experience.
Founded in 1981, Waterco grew from a PVC pipe importer to a manufacturer and distributor of swimming pool equipment, chemicals and water treatment solutions. It supplies the Swimart network, Australia's first franchised chain of pool stores, with around 75 locations across Australia and New Zealand. It also owns Davey, a 90-year-old brand known for household and firefighting pumps.
As Waterco’s business expanded, its ordering processes became increasingly dependent on customer service teams managing orders manually through phone and email. During peak seasonal periods, customers often needed multiple interactions to confirm pricing, stock availability and order status, creating operational bottlenecks and limiting scalability.
“Our business has grown enormously since 1981, but the way many of our customers ordered from us hadn't kept pace,” said Bryan Goh, chief operating officer at Waterco. “With BigCommerce, we are giving customers a modern, self-service experience that enables them to access the information they need and place orders when it’s convenient, while empowering our teams to focus on service rather than data entry.”
Waterco selected BigCommerce for its flexibility, value and ability to support both B2B and B2C on a single platform. It also provides an intuitive, modern purchasing experience that does not require retraining.
Since Waterco's operations span manufacturing, distribution, retail and trade, the platform also had to manage considerable complexity. It supports self-service quoting, pay-on-account with enforced credit limits and automated freight calculation for dangerous goods such as pool chemicals, alongside engines for backordering and promotions. A purpose-built spare-parts experience helps customers select the correct component when they first purchase, reducing returns on technical products such as pumps.
“Bringing this to life meant rethinking how our business operates behind the scenes, not just how customers place an order,” said Marco Contreras, head of IT at Waterco and project lead. “Every branch did things differently, so we had to standardize how orders are packed and shipped.”
Built using a composable architecture, the platform combines a React storefront on BigCommerce Catalyst with a custom middleware and a product information management layer connected to Epicor ERP as the source of truth for products, customers and orders.
“Waterco’s transformation demonstrates how manufacturers and distributors can modernise complex B2B operations without sacrificing the flexibility needed to support growth,” said Shannon Ingrey, vice president and general manager, APAC at Commerce. “By moving to BigCommerce, Waterco has created a more efficient buying experience for customers while simplifying operations behind the scenes. It’s exactly the kind of high-volume B2B business that benefits most from a powerful commerce platform.”
Waterco plans to continue its digital transformation by bringing its Waterco, Davey and New Zealand operations onto a single Epicor ERP environment.
Learn more about how BigCommerce B2B capabilities drive results for complex manufacturing and distribution businesses: https://www.bigcommerce.com/solutions/b2b-ecommerce-platform/
About Commerce
Commerce (Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Dell, Harvey Nichols, King Arthur Baking Co., Mizuno, Pacsun, Perry Ellis, Skechers, SportsShoes and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world. For more information, visit www.commerce.com or follow us on X and LinkedIn.
BigCommerce®, the Commerce logo, and other brands are the trademarks or registered trademarks of Commerce.com Pty. Ltd. Third-party trademarks and service marks are the property of their respective owner.
AUSTIN, Texas, July 20, 2026 (GLOBE NEWSWIRE) -- Commerce (Nasdaq: CMRC), an open, intelligent ecosystem of technology solutions and the parent company of leading ecommerce platform BigCommerce, today announced BigCommerce has scored 24 out of 24 total medals in the 2026 Paradigm B2B Combines for Digital Commerce Solutions (Enterprise and Midmarket Editions) for the fourth consecutive year.
BigCommerce advanced its rankings to six gold and six silver medals in Enterprise and again achieved more Gold medals in Midmarket than other platforms, further positioning BigCommerce as a preferred choice for midmarket and enterprise B2B organizations looking to improve operational efficiency and grow faster.
"BigCommerce once again made its argument for being a leading platform for both enterprise and mid-market B2B companies," said Andy Hoar, chief executive officer at Paradigm B2B. “The company exhibited another strong performance in the Midmarket Combine, netting 10 gold medals. In 2026, BigCommerce made impressive gains in the Enterprise Edition by earning gold in six categories and silver across the remaining six. Customers consistently highlighted BigCommerce's deep commitment to B2B functionality, its robust partner ecosystem and its ability to handle the complex pricing, purchasing workflows and integrations that enterprise buyers demand."
BigCommerce B2B Edition empowers manufacturers, distributors, and wholesalers to scale efficiently by streamlining operations, reducing costs, and increasing revenue across every channel. Merchants can easily personalize catalogs, pricing, quotes, and payment options — including purchase orders, credit cards, and net terms — for each buyer, while integrating seamlessly with leading ERPs, PIMs, and CRMs to maintain synchronized data. Building on this foundation, new capabilities rolling out such as an AI-powered PO Automation Agent that eliminates manual entry errors, Cascading Price Lists with fallback logic for managing complex bespoke pricing, and B2B Webhooks for real-time event-driven updates further simplify complex account structures and accelerate quote-to-cash cycles. With an open-source buyer portal, multi-company hierarchy, and full support for headless and multi-storefront architectures, BigCommerce delivers the intuitive self-service experiences that deepen customer loyalty and drive long-term growth.
"B2B buyers don't shop like consumers. They run on intricate purchasing workflows, negotiated pricing, and deep ERP integrations, and most platforms struggle with that complexity.” said Lance Owide, vice president of B2B product management at Commerce.” But at Commerce we built for that complexity. From AI-driven PO automation to cascading price lists to our built in CPQ, we're not adding features, we're eliminating the friction that holds B2B merchants back. The results in this Paradigm report validate what our customers already know: BigCommerce is built to accelerate B2B growth, and streamline operations."
BigCommerce received 12 medals in the Paradigm B2B (Midmarket Edition), including 10 gold medals, more than any other platform. The gold medals were awarded for Vision & Strategy, Ability to Execute, Customer Service & Support, Partner Ecosystem, Site Search, Sales & Channel Enablement,Total Cost of Ownership (TCO), Content & Data Management, Transaction Management, and Promotions Management.
The 12 medals in the Paradigm B2B (Enterprise Edition) included six gold medals for Vision & Strategy, Total Cost of Ownership (TCO), Site Search, Sales & Channel Enablement, Transaction Management and Promotions Management.
“At Dunlop Golf Europe we operate across multiple countries, currencies, fulfilment locations and customer-specific pricing structures, so flexibility and scalability were critical requirements for our B2B platform,” said Luke Claughton, head of information technology at Dunlop Golf Europe. “BigCommerce’s B2B Edition has given us a platform capable of supporting that complexity at scale, improving operational efficiency and helping accelerate growth across our European business.”
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Download complimentary copies of both Paradigm B2B Combines to get a deep dive on the categories where BigCommerce placed Gold, Silver and Bronze:
2026 Paradigm B2B Combine Midmarket Edition2026 Paradigm B2B Combine Enterprise Edition
Combine Methodology
For the Combine report, Paradigm B2B selects all vendors to evaluate and only allows invited companies to participate. No vendors may pay for admission to or placement within the Combine. All evaluated vendors are given the same opportunity to present their company vision, product capabilities and roadmap, go-to-market strategies and tactics, partner ecosystem, and customer case studies. Paradigm B2B uses a robust scoring methodology to evaluate all vendors on a scale of 1 to 5 across 38 detailed and weighted criteria. Medals are awarded based on composite scores in 12 distinct categories. Special weighting is given to the “voice of the customer” via market feedback that Paradigm B2B gathered directly from dozens of vendor partners and clients.
The breakdown of award criteria includes:
Strategic Pillars Ability to ExecuteCustomer Service & SupportPartner EcosystemTotal Cost of Ownership (TCO)Vision & Strategy Product Capabilities Content & Data ManagementIntegrations, Operations & InfrastructureMarketplacesPromotions ManagementSales & Channel EnablementSite SearchTransaction Management and Integrations
About Commerce
Commerce (Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Dell, Harvey Nichols, King Arthur Baking Co., Mizuno, Pacsun, Perry Ellis, Skechers, SportsShoes and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world. For more information, visit www.commerce.com or follow us on X and LinkedIn.
About Paradigm B2B
Digital innovation produces an ever-changing, unpredictable, and challenging environment that can make or break a B2B company. To be successful today, B2B companies must transform archaic business practices and business models and fundamentally rethink how they interact with customers. Paradigm B2B’s purpose is to help guide B2B companies through today’s complex, digital-first environment. B2B companies need world-class strategies and roadmaps, as well as clearly differentiated customer experiences, in order to thrive in an increasingly disrupted commerce landscape. Paradigm B2B focuses on offering high-quality advice that’s well-informed and immediately actionable.
BigCommerce®, the Commerce logo, and other brands are the trademarks or registered trademarks of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owner.
AUSTIN, Texas, June 16, 2026 (GLOBE NEWSWIRE) -- Commerce.com, Inc. (Nasdaq: CMRC), a data-centric provider of an open, AI-driven commerce ecosystem and the parent company of BigCommerce, today announced that TrustRadius, an HG Insights Company, has recognized BigCommerce with a 2026 Top Rated Award.
With a trScore of 7.8 out of 10 and over 700 verified reviews, BigCommerce is recognized by their customer reviews as a top player in the ecommerce software category.
“This recognition reflects the success of our customers and the trust they place in BigCommerce as a partner in their growth,” said Ryan Means, senior vice president of global services at Commerce, the parent company of BigCommerce. “Because these awards are based entirely on customer feedback, they serve as a powerful validation that we're helping merchants achieve their goals through a combination of innovative technology, strong support and a platform built to scale with their business.”
Since 2016, the TrustRadius Top Rated Awards have become the B2B’s industry standard for unbiased recognition of excellent technology products. Based entirely on customer feedback, they have never been influenced by analyst opinion or status as a TrustRadius customer. Here is a detailed criteria breakdown of the methodology and scoring that TrustRadius uses to determine Top Rated winners.
“Earning a Top Rated award on TrustRadius is a reflection of how well a product is meeting the needs of its customers,” said Rajat Bhatnagar, senior vice president of growth at HG Insights. “BigCommerce winning in ecommerce tells you what merchants actually care about. Customers point to multi-brand storefront management from one platform, solid catalog handling for large inventories, and B2B and SEO tools that don’t require constant workarounds. Congrats to the BigCommerce team.”
Hear from verified users on how much they value BigCommerce :
"Since migrating from Wix, sales are up 500%. BigCommerce provides us a consistent platform to house various brand sites, and their robust ecommerce tools make selling on the platform a breeze."
— Bart Krause, Head of Digital Strategy, Pharma Supply Inc.
"Switching to BigCommerce saved me a ton of time from constantly having to update for security. Less hassle compared to Magento — more B2B features compared to Shopify."
— Tyler Jensen, Director of Technology, Marshall Wolf Automation
View more BigCommerce reviews or leave your own here: https://www.trustradius.com/products/bigcommerce/reviews
About Commerce
Commerce (Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Dell, Harvey Nichols, King Arthur Baking Co., Mizuno, Pacsun, Perry Ellis, Skechers, SportsShoes and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world. For more information, visit www.commerce.com or follow us on X and LinkedIn.
About TrustRadius:
TrustRadius, an HG Insights Company, is a buyer intelligence platform for business technology. Through comprehensive product information, in-depth customer insights, and peer reviews, buyers are enabled to make confident decisions. TrustRadius also empowers technology brands to capture and activate the authentic voice of customers, which improves products, buyer trust, and engagement with in-market buyers. TrustRadius was acquired by HG Insights in June 2025.
AUSTIN, Texas, April 20, 2026 (GLOBE NEWSWIRE) -- Commerce (Nasdaq: CMRC), an open, intelligent ecosystem of technology solutions and the parent company of leading ecommerce platform BigCommerce, today announced that Mountain Warehouse, a global outdoor clothing and equipment retailer, has launched a new composable ecommerce store powered by BigCommerce.
The new website replaces a decade-old custom-built system, enabling Mountain Warehouse to scale more efficiently, reduce operational complexity and accelerate innovation across its global ecommerce operations.
Founded in 1997, Mountain Warehouse operates more than 400 stores worldwide and serves over 5 million customers across key markets including the UK, U.S., Canada, Europe, Australia and New Zealand. The company designs and produces the majority of its products in-house, offering affordable outdoor apparel and equipment for the whole family.
“Moving away from our legacy platform was critical to unlocking the next phase of Mountain Warehouse’s growth,” said Simon Neale, Chief Technology Officer at Mountain Warehouse. “With BigCommerce, we now have the flexibility to innovate faster, integrate best-of-breed technologies and focus our engineering efforts on delivering better customer experiences rather than maintaining core infrastructure.”
From Legacy Constraints to Composable Flexibility
Mountain Warehouse’s previous ecommerce platform had become increasingly difficult to scale, with significant development resources required to maintain and support aging infrastructure. The business also faced limitations around speed to market, security and the ability to experiment with modern technologies.
By adopting a composable, headless architecture built on BigCommerce, Mountain Warehouse can now:
Accelerate time-to-market for new features and initiativesReduce reliance on maintaining custom core systemsImprove platform security, reliability and complianceEnable flexible integration with third-party and in-house solutions Modern Tech Stack Enables Best-of-Breed Approach
Mountain Warehouse’s new ecommerce experience is powered by a composable technology stack, including BigCommerce as the core commerce engine alongside:
BigCommerce’s Catalyst frontend deployed on VercelContentful for content managementAlgolia for search and personalizationStripe, PayPal, Apple Pay and Google Pay for paymentsDotdigital for marketing automation This architecture enables Mountain Warehouse to adopt a best-of-breed approach while integrating custom middleware to manage inventory, pricing, customer data and shipping.
Built to Support Complex Global Operations
The implementation included several advanced capabilities tailored to Mountain Warehouse’s business model, including:
Custom checkout experience supporting gift cards and multiple payment methodsMulti-location inventory management and click-and-collect functionalityComplex order handling, including split shipments and marketplace workflowsAddress lookup and validation integrationsSupport for bundled products and digital gift cards “Mountain Warehouse’s launch demonstrates how enterprise retailers can move beyond the limitations of legacy systems,” said Andrew Norman, senior vice president and general manager of international. “With a composable foundation, they’re able to innovate faster, scale globally and deliver more seamless customer experiences.”
With its new platform in place, Mountain Warehouse is now positioned to continuously evolve its ecommerce experience, test new capabilities and scale efficiently as demand grows.
The composable approach also enables internal teams to focus on building differentiated features while leveraging third-party solutions for core commerce functionality.
Learn more about BigCommerce’s Catalyst storefront technology here: https://www.bigcommerce.com/product/catalyst/
About Commerce
Commerce (Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Dell, Harvey Nichols, King Arthur Baking Co., Mizuno, Pacsun, Perry Ellis, Skechers, SportsShoes and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world. For more information, visit commerce.com or follow us on X and LinkedIn.
About Mountain Warehouse
Mountain Warehouse is the UK’s largest outdoor retailer, with over 420 stores globally. Founded in 1997 by Mark Neale, the retailer now serves over 5 million outdoor-loving customers each year.
The retailer caters to a wide range of outdoor activities, including hiking, walking, running, cycling, camping, and skiing, and offers a broad selection of clothing and equipment for the whole family. Mountain Warehouse is committed to providing its growing customer base with exceptional value and high-quality products, ensuring everyone stays warm and dry in any weather.
BigCommerce®, the Commerce logo, and other brands are the trademarks or registered trademarks of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owner.
Philadelphia, Pennsylvania, April 23, 2026 (GLOBE NEWSWIRE) -- FreedomPay, a global leader in Next Level Commerce™ technologies, today announces the launch of FreedomPay’s app for BigCommerce, a ready-to-use payment integration now available on the BigCommerce Marketplace. The FreedomPay plugin enables BigCommerce merchants to securely accept card and alternative payment methods, simplifying the checkout experience and reducing the administrative and technical demands of payment security compliance.
For merchants, payment friction is a commercial barrier. The FreedomPay app for BigCommerce removes it. The pre-certified, out-of-the-box integration is designed to allow merchants to benefit from:
Fast time to market with pre-built, certified integrationsReduced PCI scope through hosted or embedded checkout optionsConsistent payment capabilities across platformsLong-term flexibility without rebuilding integrations "Merchants should not have to choose between payment security, compliance and speed to market. They should be able to have all three," said Kevin Carson, SVP, Global Business Development at FreedomPay. "Our new BigCommerce Plugin brings the full capabilities of our Next Level Commerce™ platform to a new generation of online merchants, removing the complexity traditionally associated with payment integrations and giving businesses the freedom to focus on what matters most: their customers."
The plugin supports a broad range of payment methods across multiple channels. This ensures merchants can meet the evolving demands of today's digital shoppers. Backed by FreedomPay's world-class security infrastructure and centralized transaction management, businesses benefit from faster time-to-market without compromising on performance, protection or flexibility.
"BigCommerce is committed to empowering merchants with tools that streamline operations and drive growth," said Michaela Weber, SVP, Strategic Business Development & GM, Payments at BigCommerce. “The integration of FreedomPay’s app on our Marketplace provides seamless, secure payment solutions designed to help businesses deliver exceptional shopping experiences and adapt quickly to the changing needs of their customers.
The FreedomPay app for BigCommerce is available now on the BigCommerce Marketplace at: https://www.bigcommerce.com/apps/freedompay/
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About FreedomPay
FreedomPay is the global leader in Next Level Commerce™—transforming the way businesses power payments and experiences across the world. More than a payment solution, FreedomPay is a world-class independent payment gateway engineered to simplify complexity, break down the barriers of legacy systems, and revolutionize every point of interaction—whether in-store, online, or mobile. Chosen by the leading brands across retail, hospitality, sports and entertainment, food service, healthcare and higher education, FreedomPay delivers technology strength, integration breadth, and deep expertise in global payments innovation.
As one of the first solutions in North America validated by the PCI Security Standards Council for P2PE, FreedomPay sets the gold standard for payment security, trust, and performance. With a unified technology stack, lightning-fast APIs, and integrated solutions across payments, FreedomPay gives businesses total peace of mind plus the freedom to choose any hardware provider. Move faster, act smarter, and lead markets—not chase them. www.freedompay.com
About BigCommerce
BigCommerce, powered by Commerce (Nasdaq: CMRC), is a flexible enterprise ecommerce platform built to help brands, retailers, manufacturers, and merchants of all sizes grow and innovate without compromise. In today’s era of agentic commerce, BigCommerce’s flexible, open platform architecture makes it easy for brands to scale, adapt, and connect with the tools to solve their unique business challenges without being locked into rigid systems. B2C and B2B companies across industries rely on BigCommerce, including Coldwater Creek, Harvey Nichols, King Arthur Baking Co., Mizuno, MKM Building Supplies, SportsShoes, United Aqua Group, and Uplift Desk. For more information, please visit bigcommerce.com or follow us on X and LinkedIn.
BigCommerce is integrating PayPal’s Store Sync offering into its app marketplace and channel manager.
The new integration, announced Wednesday (April 29), is designed to let BigCommerce merchants connect their product catalogs, inventory and order management to “AI surfaces.”
“AI is fundamentally changing how people discover and buy products. Merchants need to meet shoppers in those moments and make it easy to move from discovery to purchase or risk being left out of the journey,” said Sharon Gee, senior vice president of product for AI at Commerce, Big Commerce’s parent company.
“With PayPal Store Sync, merchants can instantly connect their catalog to AI-powered shopping experiences and the PayPal consumer network, ensuring they’re not just present, but positioned to convert in the environments where commerce is evolving.”
PayPal Store Sync is a catalog and order management solution that is designed to link merchant storefronts with emerging artificial intelligence (AI) shopping channels.
An integration enabled by PayPal makes product data like pricing, images, descriptions, reviews and inventory instantly accessible to AI platforms, “where consumers increasingly begin their shopping journeys,” Commerce added in a news release.
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The release adds that the integration makes Commerce merchants “discoverable and purchasable” on an expanding network of AI-powered shopping surfaces, such as Microsoft Copilot, Meta and Perplexity.
As PYMNTS CEO Karen Webster wrote in a column earlier this year, the behavioral shift Commerce describes — with consumers beginning their shopping journeys via AI platforms — has gone mainstream.
Research by PYMNTS Intelligence earlier this year found that 41% of consumers have already used dedicated AI platforms to discover new products.
“More striking is that a third say they have fully replaced their prior methods. They are not layering AI on top of old habits,” the column said.
The experience fueling this shift is “genuinely different from traditional search,” Webster added. Rather than through pages of links and sponsored listings, consumers get a structured answer that details the trade-offs between rival products.
That answer can be refined through conversation until it aligns with the actual buying decision, something keyword searches could never provide with any level of precision.
“But then the consumer leaves the conversation and goes somewhere else to complete the purchase,” Webster wrote.
“The question that matters now is not whether agentic commerce will eventually close that gap. It is who becomes a casualty on the agentic highway, and who benefits. And how.”
See More In: AI, B2B, B2B Payments, Bigcommerce, Commerce, ecommerce, News, PayPal, PYMNTS News, Retail, What's Hot, What's Hot In B2B
AUSTIN, Texas, May 06, 2026 (GLOBE NEWSWIRE) -- Commerce (Nasdaq: CMRC), a data-centric provider of an open, AI-driven commerce ecosystem and the parent company of BigCommerce, today announced that BigCommerce Payments by PayPal is now available to U.S. merchants. The embedded payments solution brings payments, balances and payouts together in one place, helping merchants operate more efficiently and scale more seamlessly.
Built in partnership with PayPal, the solution integrates payment processing directly into the BigCommerce platform, enabling merchants to manage transactions, balances and financial operations from a single interface while maintaining a direct PayPal relationship.
The launch marks the next phase in a longstanding partnership between Commerce and PayPal, combining BigCommerce’s flexible, open commerce platform with PayPal’s global payments infrastructure to reduce operational complexity and improve checkout experiences.
“Payments are a critical part of the customer journey, but they’ve often been fragmented across systems,” said Travis Hess, CEO of Commerce. “With BigCommerce Payments built with PayPal, we’re giving merchants a more unified and streamlined way to manage their business, while offering the flexibility and trusted performance merchants need to grow.”
With BigCommerce Payments, merchants can:
Manage finances in one place: Access a dedicated “Money” dashboard within the BigCommerce control panel to view balances, track activity and manage payouts in real timeOffer flexible payment options: Enable PayPal, Venmo, Pay Later (BNPL), cards, Apple Pay, Google Pay and other payment methods to meet evolving customer preferencesSimplify operations: Reduce the need to switch between platforms to view key payments data and take actions like payoutsMaintain control: Have a direct relationship with PayPal while leveraging a tightly integrated BigCommerce experience “In ecommerce, simplicity matters. I don’t have time to manage complex systems, so having payments fully integrated into BigCommerce makes a real difference,” said Josh Casey, founder of RJ Nautical, one of the early adopters using BigCommerce Payments. “It’s straightforward, easy to use, and lets me stay focused on running my business.”
The embedded experience mirrors key capabilities of the PayPal dashboard while centralizing day-to-day financial operations within BigCommerce. Merchants can manage bank connections, handle top-ups and payouts, and oversee currency management without leaving the platform.
“Getting up and running with BigCommerce Payments was incredibly fast,” said Dawn Turner, owner of Indigo Fragrance. “The setup was almost instant. We’re now able to offer our customers more ways to pay, including PayPal Pay Later and Venmo, without adding complexity on our end.”
BigCommerce Payments is designed to support merchants at every stage of growth, from simplifying initial setup to enabling more advanced financial workflows as businesses expand.
“BigCommerce Payments has been easy to use and works reliably day to day,” Paul Radice, owner of Snake Head Vintage. “Having everything in one place makes it much simpler to manage our business. As we grow, it will become even more valuable to have this flexibility around how and when we access funds.”
The solution is now available to BigCommerce merchants on Retail plans in the United States, with plans to expand internationally in future phases.
Click here to learn more about BigCommerce Payments by PayPal or request a demo.
About Commerce
Commerce (Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Dell, Harvey Nichols, King Arthur Baking Co., Mizuno, Pacsun, Perry Ellis, Skechers, SportsShoes and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world. For more information, visit commerce.com or follow us on X and LinkedIn.
BigCommerce®, the Commerce logo, and other brands are the trademarks or registered trademarks of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owner.
