Track market-moving stories before they get noisy

Here at Zacks, we focus on our proven ranking system, which places an emphasis on earnings estimates and estimate revisions, to find winning stocks. But we also understand that investors develop their own strategies, so we are constantly looking at the latest trends in value, growth, and momentum to find strong companies for our readers.

Considering these trends, value investing is clearly one of the most preferred ways to find strong stocks in any type of market. Value investors use fundamental analysis and traditional valuation metrics to find stocks that they believe are being undervalued by the market at large.

On top of the Zacks Rank, investors can also look at our innovative Style Scores system to find stocks with specific traits. For example, value investors will want to focus on the "Value" category. Stocks with high Zacks Ranks and "A" grades for Value will be some of the highest-quality value stocks on the market today.

One stock to keep an eye on is BuildABear Workshop (BBW - Free Report) . BBW is currently sporting a Zacks Rank #2 (Buy), as well as a Value grade of A.

Investors should also recognize that BBW has a P/B ratio of 6.21. The P/B ratio pits a stock's market value against its book value, which is defined as total assets minus total liabilities. This stock's P/B looks solid versus its industry's average P/B of 10.04. Over the past 12 months, BBW's P/B has been as high as 6.45 and as low as 3.13, with a median of 4.08.

Finally, investors should note that BBW has a P/CF ratio of 12.96. This metric focuses on a firm's operating cash flow and is often used to find stocks that are undervalued based on the strength of their cash outlook. BBW's current P/CF looks attractive when compared to its industry's average P/CF of 16.75. Over the past 52 weeks, BBW's P/CF has been as high as 13.45 and as low as 6.56, with a median of 8.05.

These are only a few of the key metrics included in BuildABear Workshop's strong Value grade, but they help show that the stock is likely undervalued right now. When factoring in the strength of its earnings outlook, BBW looks like an impressive value stock at the moment.

A series of one-day-only offers begin June 17 with "Feeling the Squeeze" featuring $15 Make-Your-Own Furry Friends* — the rest of the deals are still a mystery

, /PRNewswire/ -- Summer is when some of life's best memories happen. That's why Build-A-Bear Workshop, the brand known for adding a little more heart to life, is kicking off the summer season with special offers designed to bring extra surprise, fun, memorable experiences and value to the season. Here's the twist: nobody knows what's coming next.

Build-A-Bear Summer Promo Series Mystery boxes and blind-box collectibles continue to trend, but Build-A-Bear is flipping the concept on its head this summer - the furry friends aren't the mystery, the deals are. By turning the deal reveal into part of the fun, Build-A-Bear is creating an experience for guests that builds anticipation before they ever arrive in-store or online.

Beginning today, Build-A-Bear will unveil a series of mystery offers throughout June and July, with each reveal debuting on the brand's marketing channels a few days before it goes live. Kicking things off is "Feeling the Squeeze?, Get a Hug", featuring an array of $15 Make-Your-Own furry friends available one-day-only on June 17 at participating Workshop locations nationwide, as well as in Canada ($15CDN), the UK (£15), Ireland (€15), and online at buildabear.com.

"The best surprises are the ones you never see coming," said Kim Utlaut, Chief Brand Officer at Build-A-Bear Workshop. "This series is all about adding another layer of fun to the Build-A-Bear experience. From the anticipation of each mystery reveal to the joy of creating a new furry friend, these little mysteries are meant to give families more reasons to say 'yes' to time together this summer."

Feeling the Squeeze is just the beginning. Additional one-day-only offers will roll out through mid-July, bringing fresh surprises each week. Guests can join the fun by following @buildabear on TikTok, Instagram and Facebook to stay up to date and be among the first to discover what's next. To unlock rewards and stay in the know on new deals and product launches year-round, guests can also join the Build-A-Bear Bonus Club.

*Limited time only. Subject to change. Excludes licensed and Giant furry friends. Additional exclusions may apply. Limit 5 per guest. While supplies last. Outfits and accessories sold separately. See associate for details. 

About Build-A-Bear Workshop, Inc.
Founded in 1997, Build-A-Bear is a leading global retailtainment brand on a mission to add a little more heart to life. At Build-A-Bear, guests are invited to create personalized furry friends through a unique stuffing, dressing, accessorizing and naming process, accentuated by a memorable "heart ceremony" that creates moments of connection for people of all ages. 

Over the years, Build-A-Bear has grown into a multi-generational phenomenon, positioned at the intersection of pop-culture trends. Beyond its signature retail experience, the brand also offers pre-stuffed plush, gifting, partnerships with best-in-class licensed and collectible characters, and original storytelling through Build-A-Bear Entertainment, LLC. Build-A-Bear's current brand platform and message, "The Stuff You Love," crosses ages and cultures while celebrating nearly 30 years of helping people mark life's meaningful moments. 

Today, Build-A-Bear operates more than 650 company-owned, partner-operated and franchise experience locations across more than 30 countries, complemented by buildabear.com. Build-A-Bear Workshop, Inc. (NYSE: BBW) reported $529.8 million in total revenues for fiscal 2025, representing the company's 5th consecutive year of record results. Learn more at the Investor Relations section of buildabear.com.

SOURCE Build-A-Bear Workshop

ST. LOUIS--(BUSINESS WIRE)--Build-A-Bear Workshop, Inc. (NYSE: BBW) today announced that Chris Hurt has assumed the role of Chief Executive Officer (CEO), effective June 11, 2026. The transition follows the planned succession of Sharon Price John, who led the company for 13 years and will remain on the Board of Directors. Hurt, a seasoned executive with more than 11 years of leadership experience at Build-A-Bear, most recently served as Chief Operations and Experience Officer. During his tenure.

Brand launches at scale with Mini Beans™, Bluey and Personalization in 1,500+ stores nationwide this Spring

, /PRNewswire/ -- Build-A-Bear Workshop, the iconic experiential retailer known for "adding a little more heart to life," is launching its first-ever wholesale partnership with Walmart. Beginning today, Build-A-Bear Mini Beans™, new collectible Micro Mini Beans™, and the highly anticipated Build-A-Bear x Bluey™ collection in partnership with BBC Studios, are available in 1,500+ Walmart stores nationwide, a major new distribution milestone for the nearly 30-year-old brand.

Build-A-Bear Debuts in Walmart In store, the brand's signature "Choose Me, Name Me, Dress Me" journey comes to life through curated displays that spotlight styling and self-expression. Guests can select their furry friend and personalize the look with outfits and accessories, creating a character that feels uniquely their own. Mini Beans come with hang tags inspired by the iconic birth certificate customers have become accustomed to in Workshops reinforcing the personal connection that makes Build-A-Bear so memorable, as do the Build-A-Bear hearts inside the plush on shelves.

The launch of Build‑A‑Bear's new Micro Mini Beans™ at Walmart taps directly into the growing consumer appetite for collectible toys and blind‑bag surprises, delivering big personality in a pint‑sized format. Available in mystery‑pack singles as well as multi‑packs, Micro Mini Beans introduce a playful "what‑will‑you‑get" experience that fuels repeat discovery and trading - key drivers of modern collectibility. By pairing beloved Build‑A‑Bear characters with a blind‑bag reveal and accessible price points, the assortment invites kids and collectors alike to build their collections one surprise at a time, extending the brand's heart‑led storytelling into a trend‑forward retail experience.

"This is a defining growth milestone for Build-A-Bear," said Dave Henderson, Chief Revenue Officer of Build-A-Bear Workshop. "For nearly three decades, we've built our brand around personalization and emotional connection. Launching our first wholesale partnership with Walmart allows us to introduce Build-A-Bear to millions of new guests while staying true to the creativity and individuality that set us apart."

The full assortment includes:

Build-A-Bear X Bluey™ — Beloved characters from Bluey, including Bluey, Bingo, Rusty, Socks, Muffin and Winton, are available in Mini Beans and/or Micro Mini Beans, and Bluey in full-size plush, introducing Build-A-Bear's distinctive plush formats to Walmart's Bluey lineup through a licensed partnership with BBC Studios. Mini Beans™ — The highly collectible plush line from Build-A-Bear arrives in style offering guests Micro Mini Beans in mystery-pack singles, 3-packs and 6-packs with a mystery plush inside, a first-ever offering for the brand. An assortment of Original Mini Beans options with select outfits and accessories to personalize as desired are also available. From bears to frogs to axolotls, Mini Beans continue to drive strong guest enthusiasm and repeat visits. Tan Bear — The classic bear that defines the brand is available in full size, along with assorted accessories like denim overalls, hoodies and a bucket hat for guests to personalize as desired. With sought-after, beloved plush characters, collectible formats and personalization through styling, this limited-time launch positions Build-A-Bear to drive strong guest momentum this spring.

This collection will hit shelves at select Walmart stores nationwide and online at Walmart.com starting today, available through May 15 while supplies last. Guests can also visit Build-A-Bear locations across the country and online at Buildabear.com for even more of the stuff they love.

For images and additional information click HERE.

About Build-A-Bear Workshop, Inc. 

Founded in 1997, Build-A-Bear is a leading global retailtainment brand on a mission to add a little more heart to life. At Build-A-Bear, guests are invited to create personalized furry friends through a unique stuffing, dressing, accessorizing and naming process, accentuated by a memorable "heart ceremony" that creates moments of connection for people of all ages. 

Over the years, Build-A-Bear has grown into a multi-generational phenomenon, positioned at the intersection of pop-culture trends. Beyond its signature retail experience, the brand also offers pre-stuffed plush, gifting, partnerships with best-in-class licensed and collectible characters, and original storytelling through Build-A-Bear Entertainment, LLC. Build-A-Bear's current brand platform and message, "The Stuff You Love," crosses ages and cultures while celebrating nearly 30 years of helping people mark life's meaningful moments. 

Today, Build-A-Bear operates more than 650 company-owned, partner-operated and franchise experience locations across more than 30 countries, complemented by buildabear.com. Build-A-Bear Workshop, Inc. (NYSE: BBW) reported $529.8 million in total revenues for fiscal 2025, representing the company's 5th consecutive year of record results. Learn more at the Investor Relations section of buildabear.com. 

SOURCE Build-A-Bear Workshop

Build-A-Bear faces temporary headwinds but offers compelling upside with a forward P/E below 10x and over 60% price appreciation potential to a $62 target. Recent results showed mixed performance: EPS beats, revenue misses, margin compression, and persistent impacts from tariffs, weather, and e-commerce softness. BBW maintains a debt-free balance sheet, robust cash, ongoing buybacks, and a modest dividend increase, supporting shareholder returns amid volatility.

What started as an April Fools' prank is now a real plush that fans can buy in Build-A-Bear Workshops and online while supplies last

, /PRNewswire/ -- Build-A-Bear, the experiential retailer known for "adding a little more heart to life," is celebrating April Fools' Day with a week-long prank that culminated in a real product reveal of the special-edition Alien Cow plush, now available at Build-A-Bear Workshops nationwide and on buildabear.com, but only while supplies last.

Build-A-Bear Special Edition Alien Cow Plush In the days leading up to April 1, fans and guests began noticing something unusual across Build-A-Bear's social channels and Workshops. Posts appeared to glitch, strange messages popped up, and in some locations, things got a little weird. For example, furry friends were found "floating" upside down in Workshops, green lights flickered inside cub condos, and even occasional unexpected "moo" sounds came from plush that were indeed not cows.

Local outlet KMOV in St. Louis even picked up on the strange activity, covering the unexplained moments as they unfolded and adding to the speculation.

The strange activity was not random. It was all part of a coordinated April Fools' Day stunt that built toward the arrival of Alien Cow — a playful, otherworldly take on a classic Build-A-Bear favorite.

The Alien Cow plush blends traditional cow features with subtle extraterrestrial details, including green accents and a graphic t-shirt that reads "Legendairy." With its soft fur, friendly embroidered face, and tongue-in-cheek design, the plush offers a lighthearted twist for fans looking to add something a little unexpected to their collection.

"The Alien Cow campaign is a great example of how we continue to bring a sense of fun and creativity to the brand," said Jazzy Danziger, VP of Brand Creative and Innovation at Build-A-Bear. "For April Fools, we wanted to create something that felt playful from the start, build curiosity throughout the week, and then deliver on it with something real that fans could take home. After seeing how fans responded to Emo Axolotl last year, we knew there was an opportunity to keep leaning into that kind of unexpected energy in a way that still feels authentic to who we are."

The campaign extended beyond stores, with social content — including alien-encounter-themed videos across Instagram and TikTok — helping to build intrigue throughout the week.

The Alien Cow plush is available now at buildabear.com and in Build-A-Bear Workshops nationwide while supplies last.

Stay tuned for more exciting updates and product releases by following @buildabear on Instagram, TikTok and X. For images click here.

About Build-A-Bear Workshop, Inc.

Founded in 1997, Build-A-Bear is a leading global retailtainment brand on a mission to add a little more heart to life. At Build-A-Bear, guests are invited to create personalized furry friends through a unique stuffing, dressing, accessorizing and naming process, accentuated by a memorable "heart ceremony" that creates moments of connection for people of all ages.

Over the years, Build-A-Bear has grown into a multigenerational phenomenon, positioned at the intersection of pop-culture trends. Beyond its signature retail experience, the brand also offers pre-stuffed plush, gifting, partnerships with best-in-class licensed and collectible characters, and original storytelling through Build-A-Bear Entertainment, LLC. Build-A-Bear's current brand platform and message, "The Stuff You Love," crosses ages and cultures while celebrating nearly 30 years of helping people mark life's meaningful moments.

Today, Build-A-Bear operates more than 650 company-owned, partner-operated and franchise experience locations across more than 30 countries, complemented by buildabear.com. Build-A-Bear Workshop, Inc. (NYSE: BBW) reported $529.8 million in total revenues for fiscal 2025, representing the company's 5th consecutive year of record results. Learn more at the Investor Relations section of buildabear.com.

SOURCE Build-A-Bear Workshop

New social media poll by brand reveals the importance of love, patience and hands-on experience when preparing for a real pet

, /PRNewswire/ -- In honor of National Pet Day on April 11, Build-A-Bear Workshop, known for adding a little more heart to life, is celebrating the moments behind pet ownership, where love meets learning and responsibility. New insights from a poll of the brand's social media community underscore a simple truth: while pet care undeniably starts with love, it's shaped through everyday responsibility and hands-on experience.

Build-A-Bear's Promise Pets That same spirit is at the heart of Build-A-Bear's Promise Pets™ collection, created to encourage responsibility and reinforce the emotional value of pet care, while supporting worry-free, thoughtful plush pet adoption. Promise Pets aim to help families, especially kids, practice empathy and patience through hands-on play, storytelling, and accessories that mirror real-world pet care. For parents, Promise Pets allow kids to learn important lessons in caretaking and responsibility, in preparation for perhaps a real pet someday.

Highlights from the Build-A-Bear pet parent survey include:

Names as Unique as They Are: The variety of pet names reported with little to no redundancy indicates just how unique and creative the naming process has become for pet owners. While "Bruno" was more common, it still only accounted for under 2% of responses. Dogs vs. Cats: Dogs were the most reported breed of adopted pets at 45%, but cats followed closely behind at 38%. Of cats, domestic short hair (26%) and tabby (23%) stole the most hearts, while labs (22%), terriers (20%) and chihuahuas (10%) were the most common dog breeds. Cuddles Come First: At 32%, cuddling was the number one caretaking activity, followed by brushing (23%) and going on walks (20%). Love Is the Non-Negotiable: Half of pet parents said love is the most important part of caring for a pet, followed by patience (24%) and dedication (18%). Practice Makes Paw-fect: When asked the best way to prepare for the responsibility of a pet, 86% said hands-on experience is key. The top responses included helping a friend or family member, volunteering at a shelter, and practicing with a toy or stuffed animal. Build-A-Bear's current Promise Pets™ lineup reflects these real-life insights, offering a range of furry friends and accessories designed to encourage nurturing play. The Make-Your-Own Promise Pets collection includes a Calico Cat, Ocicat, Pug and Bernese Mountain Dog, with additional breeds such as the Dachshund, Golden Retriever and Frenchie available online. New this month are Promise Pets Mini Beans™, available in breeds including Calico Cat, Ocicat, Bernese Mountain Dog, and Pug.

The collection also features pet care accessories that help complete the experience, from pet carriers and leashes to bowls, beds, and an Adopt-A-Pup book created specifically for Promise Pets. Families can get everything they need to bring home their new pet and step into the plush pet parent role.

Promise Pets are available for adoption at Build-A-Bear Workshop locations nationwide and online at buildabear.com.

For the latest updates, visit Build-A-Bear.com or follow @buildabear on TikTok, Instagram, Facebook and X. For additional images of the collection click here.

About Build-A-Bear Workshop, Inc.

Founded in 1997, Build-A-Bear is a leading global retailtainment brand on a mission to add a little more heart to life. At Build-A-Bear, guests are invited to create personalized furry friends through a unique stuffing, dressing, accessorizing and naming process, accentuated by a memorable "heart ceremony" that creates moments of connection for people of all ages.

Over the years, Build-A-Bear has grown into a multi-generational phenomenon, positioned at the intersection of pop-culture trends. Beyond its signature retail experience, the brand also offers pre-stuffed plush, gifting, partnerships with best-in-class licensed and collectible characters, and original storytelling through Build-A-Bear Entertainment, LLC.  Build-A-Bear's current brand platform and message, "The Stuff You Love," crosses ages and cultures while celebrating nearly 30 years of helping people mark life's meaningful moments.

Today, Build-A-Bear operates more than 650 company-owned, partner-operated and franchise experience locations across more than 30 countries, complemented by buildabear.com. Build-A-Bear Workshop, Inc. (NYSE: BBW) reported $529.8 million in total revenues for fiscal 2025, representing the company's 5th consecutive year of record results. Learn more at the Investor Relations section of buildabear.com.

SOURCE Build-A-Bear Workshop

Flareon leads the first wave of rotating releases, inviting fans to build their collection throughout the year

, /PRNewswire/ -- Build-A-Bear Workshop® announces the launch of its Eevee Evolution campaign, transforming its Pokémon launch into an ongoing plush search inspired by the excitement of discovery. Centered on Eevee and its iconic Evolutions, the campaign introduces a rotating series of limited-time plush releases available in select Build-A-Bear Workshop locations and for limited-time online throughout the year.

Build-A-Bear's New Pokeman Collection; Eevee Evolution Campaign The campaign begins with the debut of Vaporeon,  Jolteon, and Flareon, with additional Eevee Evolutions set to appear in future chapters throughout 2026 and early 2027. Each Evolution will be released for a limited window, with timing and availability varying by Build-A-Bear location and online to build excitement in the search to catch each of the special Pokémon friends.

"This campaign is designed to showcase each of the iconic Eevee Evolutions that are beloved by Pokémon fans," says Kim Utlaut, Build-A-Bear Senior Vice President, Chief Brand Officer. "By releasing these plushies in waves, we're creating a collectible experience that feels surprising, immersive, and fun, whether you're discovering your first Evolution or tracking down the next one."

As the journey continues, fans will have opportunities to uncover more fan-favorite Evolutions, with no two moments of the campaign feeling the same. Not all Eevee Evolutions will be available at once, turning each visit into a new chance to discover a new Pokémon friend, online or in store.
Guests are encouraged to follow along and check back as new Eevee Evolutions are unveiled throughout the year. For the latest updates, visit Build-A-Bear.com or follow @buildabear on TikTok, Instagram, and X.  

About Build‑A‑Bear Workshop, Inc.  

Founded in 1997, Build‑A‑Bear is a leading global retailtainment brand on a mission to add a little more heart to life. At Build-A-Bear, guests are invited to create personalized furry friends through a unique stuffing, dressing, accessorizing, and naming process, accentuated by a memorable "heart ceremony" that creates moments of connection for people of all ages.  

Over the years, Build‑A‑Bear has grown into a multi‑generational phenomenon, positioned at the intersection of pop‑culture trends. Beyond its signature retail experience, the brand also offers pre‑stuffed plush, gifting, partnerships with best‑in‑class licensed and collectible characters, and original storytelling through Build‑A‑Bear Entertainment, LLC.  Build‑A‑Bear's current brand platform and message, "The Stuff You Love," crosses ages and cultures while celebrating nearly 30 years of helping people mark life's meaningful moments.  

Today, Build‑A‑Bear operates more than 650 company-owned, partner-operated and franchise experience locations across more than 30 countries, complemented by Build-A-Bear.com. Build‑A‑Bear Workshop, Inc. (NYSE: BBW) reported $529.8 million in total revenues for fiscal 2025, representing the company's 5th consecutive year of record results. Learn more at the Investor Relations section of Build-A-Bear.com.  

SOURCE Build-A-Bear Workshop

The retailtainment brand introduces a creative twist on summer with new Slushie Plushies, Mashimals and Beary Goods

, /PRNewswire/ -- Build-A-Bear Workshop, Inc., the iconic retail brand known for "adding a little more heart to life," today launched Slushie Plushies, its first-ever wearable plush, alongside its Summer Stuff You Love collection. The summer collection features the brand's new Mashimals and Beary Goods innovation, marking expansion into formats built around consumer trends, gifting, customization and style.

Build-A-Bear Debuts Its First Wearable Plush Inspired by nostalgic summer drinks and bold, color-driven aesthetics, Slushie Plushies are a Make-Your-Own collection that turns slushie flavors into customizable furry friends, including the electric Blue Raspberry Cow, tropical Coconut Lime Koala, bold Fruit Punch Lobster, and Strawberry Lemonade Bear. Each can be customized in-store or online with a matching scent that captures the drink it's named for and a recorded sound, for a full sensory experience.

The Slushie Plushies each come with hidden clips that can be attached to an optional crossbody strap sold separately, turning the plush into something you wear, not just cuddle. The lineup extends into Mini Beans, including Strawberry Axolotl, Pineapple Pig and Coconut Lime Koala, along with bag charms featuring Mango Monkey, Blueberry Capybara, and Pineapple Pig, all made for layering and styling.

"We're seeing a real shift in how our guests engage with plush; it's no longer just something you own, it's something you style and show off," says Kim Utlaut, Build-A-Bear Senior Vice President, Chief Brand Officer. "Slushie Plushies tap into that, introducing a wearable format that brings plush into the world of personal style."

Build-A-Bear is also launching its Summer Stuff You Love collection, a cheerful assortment of plush inspired by sunny days, beachside adventures, and carefree summer moments. Featuring bright colors, expressive characters, and playful details, the collection brings summer to life through soft, huggable plush made for imaginative play. With Build-A-Bear's signature personalization at the heart of the experience, kids and families can create a summer-ready furry friend designed to travel wherever memories are made.

The Summer Stuff You Love collection includes two new formats as well as other furry friends inspired by summertime:

Mashimals: A Make-Your-Own line that mashes animals with unexpected objects, including a Crab 'n' Go Cooler Mashimal, Escargot to the Beach Mashimal, Octopail Mashimal, and Shellcastle Mashimal. These are the plush you didn't know you needed until you saw them. Beary Goods: A pre-stuffed line that turns simple summer moments into loveable plush characters featuring the brand's beloved bear face. From beach days to backyard escapes, each piece feels recognizable and instantly fun, including Beary Goods Wave, Beary Goods Sun, Beary Goods Palm Tree, and Beary Goods Sandcastle. Additional furry friends in the collection include Too Cute Toucan, Chummy Shark, an online-exclusive Lightning Bug, and summertime Mini Beans. The collection rolls out today in Build-A-Bear Workshops and online, bringing a fresh lineup of plush and new formats to guests throughout the summer season.

Please find additional image assets here. 

About Build‑A‑Bear Workshop, Inc.

Founded in 1997, Build‑A‑Bear is a leading global retailtainment brand on a mission to add a little more heart to life. At Build-A-Bear, guests are invited to create personalized furry friends through a unique stuffing, dressing, accessorizing and naming process, accentuated by a memorable "heart ceremony" that creates moments of connection for people of all ages.

Over the years, Build‑A‑Bear has grown into a multi‑generational phenomenon, positioned at the intersection of pop‑culture trends. Beyond its signature retail experience, the brand also offers pre‑stuffed plush, gifting, partnerships with best‑in‑class licensed and collectible characters, and original storytelling through Build‑A‑Bear Entertainment, LLC. Build‑A‑Bear's current brand platform and message, "The Stuff You Love," crosses ages and cultures while celebrating nearly 30 years of helping people mark life's meaningful moments.

Today, Build‑A‑Bear operates more than 650 company-owned, partner-operated and franchise experience locations across more than 30 countries, complemented by buildabear.com. Build‑A‑Bear Workshop, Inc. (NYSE: BBW) reported $529.8 million in total revenues for fiscal 2025, representing the company's 5th consecutive year of record results. Learn more at the Investor Relations section of buildabear.com.

SOURCE Build-A-Bear Workshop

ST. LOUIS--(BUSINESS WIRE)--Build-A-Bear Workshop, Inc. (NYSE: BBW) today announced results for the first quarter of fiscal year 2026 ended May 2, 2026.

First-quarter total revenues were $125.3 million, compared to $128.4 million First-quarter pre-tax income was $23.9 million, compared to $19.6 million; adjusted pre-tax income was $16.9 million1 First-quarter diluted earnings per share (“EPS”) totaled $1.45, compared to $1.17; adjusted EPS totaled $1.03 1 For the first quarter of 2026, the Company returned $14.2 million to shareholders through share repurchases and quarterly dividends The Company updates its fiscal 2026 revenue and pre-tax income outlook, incorporating revised sales expectations and tariff refund “Although there were positive highlights for the period, given a more uncertain economic environment, with consumer traffic posing a challenge, our results were lower-than-expected for the quarter. While we are taking steps to address this, our focus remains on executing the strategic initiatives designed to leverage the power of the Build-A-Bear brand as we transition to Chris Hurt’s leadership,” commented Sharon Price John, President and Chief Executive Officer of Build-A-Bear Workshop.

Chris Hurt, Chief Operations Officer and Chief Executive Officer-elect of Build-A-Bear Workshop, added, “Looking to the balance of the year, we remain focused on continuing to drive long-term growth by increasing the number of experience locations across the globe, including the back-half grand opening of our new multi-level store in Orlando, and expanding our wholesale business. Even with that, when reflecting on our less-than-expected first quarter direct-to-consumer performance and the overall economic environment, we have chosen to lower our annual revenue guidance, while, notably, still maintaining a range above last year’s record result. Separately, given the tariff refund, we have simultaneously increased our pre-tax outlook.”

Voin Todorovic, Chief Financial Officer of Build-A-Bear Workshop, concluded, “Supported by the continued strong profitability and diversification of our business, solid cash flow generation and disciplined capital allocation enabled us to return $46 million to shareholders over the past 12 months through share repurchases and quarterly dividends, including over $14 million in the first quarter.”

First Quarter Fiscal 2026 Results

(13 weeks ended May 2, 2026, compared to the 13 weeks ended May 3, 2025)

Total revenues were $125.3 million and decreased 2.4% Net retail sales were $113.5 million and decreased 5.1% Consolidated e-commerce demand (online orders fulfilled from either the Company’s warehouses or its stores) decreased 26.1% Commercial and international franchise revenues were a combined $11.8 million and increased 34.1% Pre-tax income was $23.9 million, or 19.0% of total revenues, compared to $19.6 million, or 15.3% of total revenues, in the prior-year quarter. The 370-basis point increase in pre-tax margin reflects a 700-basis-point increase in gross margin, including a 560 basis-point benefit from the $7 million International Emergency Economic Powers Act (“IEEPA”) tariff refund related to prior fiscal year costs, with the remaining 140-basis-points primarily driven by selective price increases, and deleverage from higher occupancy costs. These gains were partially offset by a 310-basis-point increase in selling, general, and administrative expense (“SG&A”), mainly from higher total compensation costs, general inflationary pressures, and longer-range investments, as well as lower interest income. Excluding the $7 million tariff refund related to prior fiscal year costs, adjusted pre-tax income was $16.9 million,1 or 13.5% of revenue. Diluted EPS of $1.45, compared with $1.17, reflecting higher pre-tax income and a lower share count, partially offset by a higher income tax rate. Excluding the $7 million impact from the tariff refund related to prior fiscal year costs, adjusted EPS totaled $1.03. 1 Earnings before interest, taxes, depreciation and amortization (“EBITDA”) was $27.8 million, increased by 20.2%, and represented 22.2% of total revenues. Excluding the $7 million impact from the tariff refund related to prior fiscal year costs, adjusted EBITDA was $20.8 million, representing 16.6% of total revenues. 1 Store Activity

For the quarter, the Company delivered net new unit growth of seven global experience locations, comprised of one corporately-managed location, three partner-operated locations, and three franchise locations. At the end of the quarter, Build-A-Bear had 669 global locations, comprised of 376 corporately-managed locations, 181 partner-operated locations, and 112 franchise locations.

Balance Sheet

At the end of the first quarter, cash and cash equivalents totaled $26.2 million, a decrease of $18.1 million, or 40.9%, compared to $44.3 million at the end of the first quarter last year. The Company finished the quarter with no borrowings under its revolving credit facility.

Inventory at quarter end was $77.8 million, an increase of $5.6 million, or 7.7%, mainly driven by tariffs, as well as inventory levels required to support expected increases in sales activity. The Company remains comfortable with the level and composition of its inventory.

For the first quarter, capital expenditures totaled $6.9 million, compared to $2.9 million last year.

Return of Capital to Shareholders

For the first quarter, the Company utilized $11.4 million in cash to repurchase 248,118 shares of common stock and paid shareholders a $2.9 million quarterly cash dividend.

Since the end of the first quarter through May 27, the Company has utilized $3.3 million in cash to repurchase an additional 89,966 shares of its common stock. The Company has $47.0 million remaining under the board-authorized $100.0 million stock repurchase program adopted on September 11, 2024.

2026 Outlook

The Company updates its 2026 outlook, decreasing revenue and revising pre-tax income guidance.

Specifically, for fiscal 2026 the Company now expects:

Total revenue of $530 million to $550 million Pre-tax income of $72 million to $78 million This updated pre-tax income outlook reflects an approximately $13 million IEEPA tariff refund, partially offset by lower-than-expected operating performance. Excluding the approximately $7 million impact from the tariff refund related to prior fiscal year costs, for fiscal 2026 the Company expects adjusted pre-tax income of $65 million to $71 million.1

Our outlook also reflects approximately $10 million of ongoing Section 122 tariffs and related costs, assuming the current 10% tariff rate remains in effect for the balance of the year, as well as approximately $3 million in longer-range investments.

In addition, for fiscal 2026, the Company continues to expect:

Net new unit growth of at least 50 experience locations through a combination of corporately-managed, partner-operated, and franchise business models Commercial revenue growth of at least 20% Capital expenditures of $22 million to $25 million Depreciation and amortization to approximate $16 million Income tax rate to approximate 24%, excluding discrete items The Company’s outlook considers various factors, including tariffs, labor costs, changes in freight expense, and ongoing inflationary challenges. Separately, the Company’s outlook does not contemplate any further material changes in the geopolitical environment, macroeconomic conditions, relevant foreign currency exchange rates, or tariffs, including the timing and amount of tariff refund recoveries.

Note Regarding Non-GAAP Financial Measures

In this press release, the Company’s financial results are provided in accordance with generally accepted accounting principles (GAAP) and using certain non-GAAP financial measures. In particular, the Company provides historic income adjusted to exclude certain costs, which are non-GAAP financial measures. These results are included as a complement to results provided in accordance with GAAP because management believes these non-GAAP financial measures help identify underlying trends in the Company’s business and provide useful information to both management and investors by excluding certain items that may not be indicative of the Company’s core operating results. These measures should not be considered a substitute for or superior to GAAP results. These non-GAAP financial measures are defined and reconciled to the most comparable GAAP measure later in this document.

Webcast and Conference Call Information

Today, at 9:00 a.m. ET, Build-A-Bear Workshop will host a conference call with investors and financial analysts to discuss its financial results. The call will be webcast on Build-A-Bear’s Investor Relations website at https://IR.buildabear.com.

The dial-in number for the live conference call is (201) 493-6780 (toll/international) or (877) 407-3982 (toll-free). The access code is Build-A-Bear. The live Internet broadcast may be accessed at https://IR.buildabear.com. The call is expected to conclude by 10:00 a.m. ET.

A replay of the conference call webcast will be available on the investor relations website for one year. A telephone replay will be available from approximately 1:00 p.m. ET on Thursday, May 28, 2026, until 11:59 p.m. ET on Thursday, June 18, 2026, and can be accessed by calling (412) 317-6671 (toll/international) or (844) 512-2921 (toll-free). The access code is 13759998.

About Build-A-Bear

Founded in 1997, Build‑A‑Bear is a leading global retailtainment brand on a mission to add a little more heart to life. At Build-A-Bear, guests are invited to create personalized furry friends through a unique stuffing, dressing, accessorizing and naming process, accentuated by a memorable "heart ceremony" that creates moments of connection for people of all ages.

Over the years, Build‑A‑Bear has grown into a multi‑generational phenomenon, positioned at the intersection of pop‑culture trends. Beyond its signature retail experience, the brand also offers pre‑stuffed plush, gifting, partnerships with best‑in‑class licensed and collectible characters, and original storytelling through Build‑A‑Bear Entertainment, LLC. Build‑A‑Bear’s current brand platform and message, “The Stuff You Love,” crosses ages and cultures while celebrating nearly 30 years of helping people mark life’s meaningful moments.

Today, Build‑A‑Bear operates more than 650 company-owned, partner-operated, and franchise experience locations across more than 30 countries, complemented by buildabear.com. Build‑A‑Bear Workshop, Inc. (NYSE: BBW) reported $529.8 million in total revenues for fiscal 2025, representing the Company's 5th consecutive year of record results. Learn more at the Investor Relations section of buildabear.com.

Forward-Looking Statements

This press release contains certain statements that are, or may be considered to be, “forward-looking statements” for the purpose of federal securities laws, including, but not limited to, statements that reflect our current views with respect to future events and financial performance. We generally identify these statements by words or phrases such as “may,” “might,” “should,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “intend,” “predict,” “future,” “potential” or “continue,” the negative or any derivative of these terms and other comparable terminology. All the information concerning our future liquidity, future revenues, margins and other future financial performance and results, achievement of operating of financial plans or forecasts for future periods, sources and availability of credit and liquidity, future cash flows and cash needs, success and results of strategic initiatives and other future financial performance or financial position, as well as our assumptions underlying such information, constitute forward-looking information.

These statements are based only on our current expectations and projections about future events. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause our actual results, level of activity, performance or achievements to differ materially from the results, level of activity, performance or achievements expressed or implied by these forward-looking statements, including those factors discussed under the captions entitled “Risk Factors” and “Forward-Looking Statements” in our Annual Report on Form 10-K filed with the Securities and Exchange Commission (“SEC”) on April 16, 2026, and other periodic reports filed with the SEC which are incorporated herein.

All our forward-looking statements are as of the date of this Press Release only. In each case, actual results may differ materially from such forward-looking information. We can give no assurance that such expectations or forward-looking statements will prove to be correct. An occurrence of or any material adverse change in one or more of the risk factors or other risks and uncertainties referred to in this Press Release or included in our other public disclosures or our other periodic reports or other documents or filings filed with or furnished to the SEC could materially and adversely affect our continuing operations and our future financial results, cash flows, available credit, prospects, and liquidity. Except as required by law, the Company does not undertake to publicly update or revise its forward-looking statements, whether as a result of new information, future events or otherwise.

All other brand names, product names, or trademarks belong to their respective holders.

BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES Unaudited Condensed Consolidated Statements of Operations (dollars in thousands, except share and per share data)   13 Weeks 13 Weeks Ended Ended May 2, % of Total May 3, % of Total 2026

Revenues(1) 2025

Revenues(1) Revenues: Net retail sales $ 113,466

90.6

$ 119,589

93.1

Commercial revenue 10,948

8.7

7,623

5.9

International franchising revenue 856

0.7

1,183

1.0

Total revenues 125,270

100.0

128,395

100.0

Costs and expenses: Cost of merchandise sold - retail (1) 40,338

35.6

51,571

43.1

Cost of merchandise sold - commercial (1) 4,419

40.4

3,014

39.5

Cost of merchandise sold - international franchising (1) 641

74.9

824

69.7

Total cost of merchandise sold 45,398

36.2

55,409

43.2

Consolidated gross profit 79,872

63.8

72,986

56.8

  Selling, general and administrative expense 56,126

44.8

53,555

41.7

Interest expense (income), net (134

)

(0.1

)

(200

)

(0.2

)

Income before income taxes 23,880

19.1

19,631

15.3

Income tax expense 5,581

4.5

4,312

3.4

Net income $ 18,299

14.6

$ 15,319

11.9

  Income per common share: Basic $ 1.45

$ 1.17

Diluted $ 1.45

$ 1.17

Shares used in computing common per share amounts: Basic 12,584,388

13,080,301

Diluted 12,638,710

13,144,243

  (1)

Selected statement of operations data expressed as a percentage of total revenues, except cost of merchandise sold - retail, cost of merchandise sold - commercial and cost of merchandise sold - international franchising that are expressed as a percentage of net retail sales, commercial revenue and international franchising revenue, respectively. Percentages will not total due to cost of merchandise sold being expressed as a percentage of net retail sales, commercial revenue or international franchising revenue and immaterial rounding. BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES Unaudited Condensed Consolidated Balance Sheets (dollars in thousands, except per share data)   May 2, January 31, May 3, 2026

2026

2025

ASSETS Current assets: Cash, cash equivalents and restricted cash $

26,247

$

26,755

$

44,342

Inventories, net 77,806

82,203

72,299

Receivables, net 31,630

21,459

13,800

Prepaid expenses and other current assets 12,149

9,603

12,156

Total current assets 147,832

140,020

142,597

  Operating lease right-of-use asset $

119,622

121,129

92,699

Property and equipment, net 73,778

70,926

59,260

Deferred tax assets 7,243

7,370

7,667

Other assets, net 5,610

6,008

6,080

Total Assets $

354,085

$

345,453

$

308,303

  LIABILITIES AND STOCKHOLDERS' EQUITY Current liabilities: Accounts payable 15,994

$

15,318

$

15,890

Accrued expenses 33,932

26,104

24,273

Operating lease liability short term 28,276

28,651

26,507

Gift cards and customer deposits 14,260

15,289

14,851

Deferred revenue and other 4,142

5,264

3,830

Total current liabilities 96,604

90,626

85,351

  Operating lease liability long term 97,414

98,647

72,957

Other long-term liabilities 1,048

1,152

1,313

  Stockholders' equity: Common stock, par value $0.01 per share 126

128

132

Additional paid-in capital 59,919

60,821

61,602

Accumulated other comprehensive loss (10,939

)

(10,760

)

(11,295

)

Retained earnings 109,913

104,839

98,243

Total stockholders' equity 159,019

155,028

148,682

Total Liabilities and Stockholders' Equity $

354,085

$

345,453

$

308,303

BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES Unaudited Selected Financial and Store Data (dollars in thousands)   13 Weeks 13 Weeks Ended Ended May 2, May 3, 2026

2025

  Other financial data:   Retail gross margin ($) (1) $

73,128

$

68,018

Retail gross margin (%) (1) 64.4

%

56.9

%

Capital expenditures (2) $

6,869

$

2,907

Depreciation and amortization $

4,002

$

3,700

  Store data (3): Number of corporately-managed retail locations at end of period North America 334

328

Europe 42

41

Total corporately-managed retail locations 376

369

  Number of franchise stores at end of period 112

96

  Number of third-party retail locations at end of period 181

148

  Corporately-managed store square footage at end of period (4) North America 748,434

733,675

Europe 58,166

57,015

Total square footage 806,600

790,690

    (1)

Retail gross margin represents net retail sales less cost of merchandise sold - retail. Retail gross margin percentage represents retail gross margin divided by net retail sales. Store impairment is excluded from retail gross margin. (2)

Capital expenditures represents cash paid for property, equipment, and other assets. (3)

Excludes e-commerce. North American stores are located in the United States, Puerto Rico and Canada. In Europe, stores are located in the United Kingdom and Ireland. Seasonal locations not included in store count. (4)

Square footage for stores located in North America is leased square footage. Square footage for stores located in Europe is estimated selling square footage. Seasonal locations not included in the store count.   * Non-GAAP Financial Measures

  BUILD-A-BEAR WORKSHOP, INC. AND SUBSIDIARIES Reconciliation of GAAP to Non-GAAP figures (dollars in thousands except per share data)     The following table provides a reconciliation of pre-tax income to adjusted pre-tax income for the periods indicated: 13 Weeks 13 Weeks Ended Ended May 2, May 3, 2026

2025

Income before income taxes (pre-tax) $

23,880

$

19,631

IEEPA tariff refund related to fiscal 2025(1) (7,000

)

-

Adjusted income before income taxes (pre-tax) $

16,880

$

19,631

  The following table provides a reconciliation of net income to adjusted net income and net income per diluted share to adjusted net income per diluted share for the periods indicated: 13 Weeks 13 Weeks Ended Ended May 2, May 3, 2026

2025

Net income $

18,299

$

15,319

IEEPA tariff refund related to fiscal 2025, tax affected(2) (5,338

)

-

Adjusted net income $

12,961

$

15,319

  Net income per diluted share (EPS) 1.45

1.17

  Adjusted net income per diluted share (adjusted EPS) 1.03

1.17

  The following table provides a reconciliation of pre-tax income to Earnings before interest, taxes, depreciation and amortization (EBITDA) and Adjusted EBITDA for the periods indicated: 13 Weeks 13 Weeks Ended Ended May 2, May 3, 2026

2025

Income before income taxes (pre-tax) $

23,880

$

19,631

Interest (income) expense, net (134

)

(200

)

Depreciation and amortization expense 4,002

3,700

EBITDA $

27,748

$

23,131

Adjustments to EBITDA IEEPA tariff refund related to fiscal 2025(1) (7,000

)

-

Adjusted EBITDA $

20,748

$

23,131

    The following table provides a reconciliation of fiscal 2026 pre-tax income outlook to Adjusted pre-tax income outlook: Fiscal 2026 outlook Income before income taxes (pre-tax) $

72,000

$

78,000

IEEPA tariff refund related to fiscal 2025(1) (7,000

)

(7,000

)

Adjusted income before income taxes (pre-tax) $

65,000

$

71,000

  (1)

Relates to tariff refund attributable mainly to the second half of fiscal 2025 (2)

Relates to tariff refund attributable mainly to the second half of fiscal 2025 net of income tax effect More News From Build-A-Bear Workshop, Inc.

For the quarter ended April 2026, Build-A-Bear (BBW - Free Report) reported revenue of $125.27 million, down 2.4% over the same period last year. EPS came in at $1.03, compared to $1.17 in the year-ago quarter.

The reported revenue compares to the Zacks Consensus Estimate of $130.11 million, representing a surprise of -3.72%. The company delivered an EPS surprise of +36.42%, with the consensus EPS estimate being $0.76.

While investors closely watch year-over-year changes in headline numbers -- revenue and earnings -- and how they compare to Wall Street expectations to determine their next course of action, some key metrics always provide a better insight into a company's underlying performance.

Since these metrics play a crucial role in driving the top- and bottom-line numbers, comparing them with the year-ago numbers and what analysts estimated about them helps investors better project a stock's price performance.

Here is how Build-A-Bear performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts:

Revenues- International Franchising: $0.86 million versus the two-analyst average estimate of $1.26 million.Revenues- Commercial: $10.95 million versus $9.02 million estimated by two analysts on average.Revenues- Net retail sales: $113.47 million versus $119 million estimated by two analysts on average.View all Key Company Metrics for Build-A-Bear here>>>

Shares of Build-A-Bear have returned +3% over the past month versus the Zacks S&P 500 composite's +5% change. The stock currently has a Zacks Rank #3 (Hold), indicating that it could perform in line with the broader market in the near term.

Build-A-Bear Workshop, Inc. (BBW) Q1 2026 Earnings Call Transcript

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