Apple's foldable iPhone Duo sold out in minutes and sent the stock to a record that briefly toppled Nvidia from the top of the global market cap rankings. Whether a supply-starved device cycle can justify that valuation is the question…
For a few hours on Friday, a phone maker was worth more than the company behind the AI boom. Shares of Apple (NASDAQ:AAPL | AAPL Price Prediction) touched a record intraday high of $351.73. That raised its value to about $5.1 trillion and briefly put it ahead of NVIDIA (NASDAQ:NVDA) on the day its foldable iPhone Duo reached stores.
Nvidia took the lead back by the close. Apple slid 0.14% to $347.73 ($5.074 trillion), and Nvidia fell 0.59% to $210.96 ($5.094 trillion), ending up about $20 billion ahead.
On Thursday, the gap was about $42 billion. What remains uncertain is whether a foldable cycle held back by limited supply justifies the same valuation as the AI chip leader, ahead of Apple’s report on November 2.
Two Opposite Businesses Now Carry the Same Price Tag Apple sells devices plus the services built on them. Nvidia sells the data center systems behind AI.
Lens Apple Nvidia Latest quarterly revenue $109.42 billion $96.22 billion Revenue growth 16.4% 105.8% P/E 45 42 One-month move +3.18% -6.45% Nvidia is growing far faster at a lower multiple. The opposite one-month moves suggest some money is rotating from AI chips toward Apple, although one month is a short window.
Sold-Out Duos Prove Demand but Cap the Holiday Quarter The Duo starts at $1,999 and tops out at $3,199. Preorders sold out almost immediately, and deliveries slid into late January. On eBay, sellers asked more than $4,000 for the base model.
Demand clearly tops supply. That shortage limits what Apple can book in the December quarter and drives some revenue into 2027. Even so, the higher entry price should raise the average iPhone selling price, which helps margins.
Beijing Scalpers Point to Real China Demand In China, the Duo starts at nearly 16,000 yuan. Apple blocked walk-in purchases there on launch day and limited online orders to two per buyer. Scalpers in Beijing offered up to 3,000 yuan (about $448) above what buyers paid.
That premium matters in a market where Apple has faced tough local competition. It also gives John Ternus, CEO since September 1, a strong first major launch.
Apple’s July guidance for the September quarter called for 9%-11% revenue growth and a 47%-48% gross margin. That margin included about one percentage point from tariff refunds. Tim Cook, then CEO, described “a 100-year flood on the memory pricing,” and Apple has reluctantly raised prices.
You’d want to hear holiday guidance, Duo supply timing, and China commentary. Nvidia follows on November 18, after guiding to $108 billion in revenue for the quarter.
Apple’s Record Valuation Faces a Critical Test Apple’s valuation looks extended at this record high. At 45 times earnings, the stock already prices in a Duo cycle that limited supply will spread across several quarters, while memory costs squeeze margins.
Nvidia offers faster growth at a lower multiple. Its data center revenue rose 117%, and management expects about 70% revenue growth in fiscal 2028 even with supply limits.
Nvidia has real risks, including no China data center compute revenue in its guidance and financing ties to AI labs. Still, Nvidia’s lower multiple looks more reasonable for that growth. If Apple shows easing Duo supply and steady margins on November 2, I would change my view.
Contact [email protected] for any questions or corrections.
Apple (AAPL -0.14%) is one of the greatest businesses we've ever seen. That's indicated by its shares soaring 1,080% in the past 10 years (as of Oct. 21) and its market capitalization of $5 trillion. It is perhaps second to none when it comes to hardware and software design, supporting its position as a powerful consumer brand with loyal customers.
The Cupertino success story is one of the most profitable companies on the face of the planet. Here's why it might be worth $295 a share right now, which represents a 14% discount to the current stock price of $344.
Image source: The Motley Fool.
Pricing power is key to Apple's profitability During the most recent fiscal quarter (third-quarter 2026 ended June 27), the company reported $29.8 billion in net income. That's truly a massive figure. Investors must understand why Apple has built such an extremely lucrative business model.
Credit goes to constant pricing power. Apple's popular devices aren't cheap. But historically, customers have not only shown a willingness to pay up for these products, they tend to upgrade when new iterations come out.
The services segment deserves some attention, too. Last quarter, it represented 28% of the company's revenue, a share that has trended higher over time. Its gross margin of 76% is much better than the 40% that products generate.
Besides the fat margins, what's equally impressive is the durability of the profits. Unlike many of today's artificial intelligence winners, which could end up being one-hit wonders, Apple has been raking it in for a long time. A decade ago, in fiscal 2016, it reported a net margin of 21%. In recent history, this has helped the business produce significant free cash flow that flows to share buybacks and dividends.
AAPL Apple$347.73-$0.50 (-0.14%)
NASDAQ · As of 4:00 PM ET 10/23/26
Shares are currently overvalued The "Magnificent Seven" stock currently trades at 35 times forward earnings estimates. That's certainly an expensive valuation. The S&P 500 index trades at a forward price-to-earnings (P/E) ratio of 19.3, giving Apple a sizable premium of 81%. Value investors might turn away from this business.
There are two sides to the story here. I think it's very easy to argue, based on the forward P/E multiple, that Apple is overvalued right now. The challenge is figuring out what the right multiple should be. Because this is such a high-quality company, maybe a forward P/E ratio of 30 is correct. This implies that the stock is worth $295 right now.
On the other hand, Apple bulls won't hesitate to say that the shares are deserving of a high price tag. This business has certainly earned the market's respect, and there's nothing that says it can't keep producing winning returns in the future.
In this episode of Motley Fool Hidden Gems Investing, Motley Fool contributors Travis Hoium, Lou Whiteman, and Rachel Warren discuss:
Apple's smart home push.The premium pricing problem.ASML's semiconductor monopoly.AI demand and valuations.China's luxury slowdown.Luxury stocks on sale.To catch full episodes of all The Motley Fool's free podcasts, check out our podcast center. When you're ready to invest, check out this top 10 list of stocks to buy.
A full transcript is below.
This podcast was recorded on Oct. 14, 2026.
Travis Hoium: Can Apple take over the home? Motley Fool Hidden Gems Investing starts now. Welcome to Motley Fool Hidden Gems Investing. I’m Travis Hoium. I’m joined today by Lou Whiteman and Rachel Warren, and guys, Apple came out with some new products yesterday. That wasn't the big show that they often put on, but these were some pretty notable product line expansions. Rachel, we've got some new home security systems. They didn't quite call it security systems, but security cameras, doorbells, indoor cameras, pretty high price point compared to what we've seen in the past. Some of these things are $300 instead of under 100, which you can get from a lot of these services. Then the other thing is the HomeView, which is essentially an iPad with a speaker for $300. Are you going to buy one of these?
Rachel Warren: I'm not necessarily waiting in line to buy one of these. I'm saying that as someone who's pretty locked into the Apple ecosystem as a consumer. I'm a longtime Apple shareholder, so I'm not a hater here, but I don't think this is the most revolutionary thing they've put forward. Now, just to talk a little bit about what they've released. They launched HomeView. This is a $299 Smart Home command center. It's got a seven inch liquid retina screen. It's got the 18-chip camera that's available in Tabletop or wall-mounted versions. Then Apple also debuted what they're calling the Apple Home collection. It's essentially a curated storefront of premium accessories, cameras, and thermostats, deadbolts, and they co-develop these with Schneider Electric and LG Electronics. Now, what's interesting is HomeView. You've got your typical multi-user facial recognition.
They've got widgets you can swap for up to six family members. That's actually a feature that the regular iPads still lack. It's designed to stay online even if your Wi-Fi drops. The ecosystem is restricted, though. HomeView lacks the proper app store for streaming or games. You have to have an iCloud+ plan for video recording. This offering is also currently blocked from the EU markets because of the Siri AI restrictions that are still being ironed out. But to me, looking at this, sensors are about 40 bucks. The cameras are about $200. The dead bolts can be up to $350. This is significantly more expensive than, say, using Amazon Alexa or Google Home alternatives or, say, Nest Ring hardware. Are consumers going to want to switch to that? I don't.
Travis Hoium: Lou, what struck me here when you look through the product lineup for basically everything that they announced. The HomeView is just an iPad with a speaker attached to it. Security stuff is products that exist. This seems a little bit like coming out with the iPhone, but doing it in 2015 instead of 2007, where there's already an established market. I have a couple of cameras around the house. We have an internal sensor; there’s no way that I’m either switching from what I have now or spending anywhere near the price point. I seem to come back to that with all these Apple products, despite the fact that I've got a ton of apple stuff in the house.
Lou Whiteman: Well, stop me if you've heard this before, but welcome to the age of incrementalism because that's what we're talking about here. Rachel's right. It's not inspiring. It's no more one more thing where it's just some crazy new thing like that you never knew you needed. Now it's just adding layers or adding functionality to your established ecosystem. You're right, it's overpriced, but it also comes with the Apple brand. I think they'll sell fine. They also have partners. They're not really taking on the risk or the development. I think that this is a no brainer to do, but it's not a revenue mover. I think the most interesting part of this to me is and this may be where we're going here is there was a lot of talk about Siri AI in the house will carry usage limits. If you want to get past those usage limits, you're going to pay them more money.
If there's a path here, I don't think it's in the hardware, it's in the services going up. First of all, you got to get everybody addicted to the products, though. I have a smart home. I have all of this stuff. To be honest, it's all neat, and I don't know if I'd pay a dollar for any of it. I think they have a big hurdle to get to where they want to do, but I think the plan is expand the ecosystem that you've already has established just the incremental revenue there, and look to a future where the home really is smart and you can jack up the price for some of these series, services, and other things.
Travis Hoium: We talked about this a couple of weeks ago, but this is basically the one-decade anniversary of when the home vision came out. The home app. I try to use some of those tools, but they're extremely difficult to use. This almost does seem like the thing that is the manifestation of what that should have been but it's a very apple way of integrating everything together, and I don't doubt that this will all work phenomenally well. But asking people to spend several thousand dollars on devices they may already have and are available for much less money, not to mention, we haven't even talked about the Apple TV. I got three Apple TVs in the house. Probably didn't spend $300 on all of them, much less on one of them. I'm not sure what the real advantages of that product. It seems to me with everything that they're doing, they're almost pricing themselves at this super premium point in the market, which is becoming more challenging because it's not as differentiated as it used to.
Lou Whiteman: That's the great question. I think, arguably, HomeKit failed back a decade ago because they insisted on the walled garden. In a time when everything was just new, and everybody else could communicate with each other, they were the ones who said, No, you have to live inside our ecosystem. I think they would argue they were too early there, not wrong. But as you say, now that everyone has these things, will the walled garden work now? Are you going to replace an existing Ring doorbell for a more expensive Apple one just for the Siri goodness? Because again, I don't know what you think with yours, but I don't know what I want AI to do here. I do think it's an open question, but I do think that it's a question that they feel they can solve over time. We'll see. As you say, it failed before. I don't think it's a guarantee to work this time, but again, I think the stakes are pretty low for Apple, so why not?
Travis Hoium: When we come back, we're going to talk about ASML's earnings. We'll be back in a moment.
Welcome back to the show. ASML reported earnings before the market opened today, and Rachel, things looked pretty good, which I don't think is a huge surprise because they're selling equipment that has multiple years of lead time, and they've got a ton of backlog.
Rachel Warren: Yeah, that's absolutely right. If you're not familiar with the company, ASML, they're Dutch tech giant. They hold the monopoly on the manufacturing of extreme ultraviolet or EUV lithography machines. These are really complex multi ton systems. They print the microscopic circuit patterns onto silicon wafers. Essentially, ASML is the gatekeeper of the semiconductor industry. All the advanced chips Nvidia’s AI processors can't be made without them. Just a little background there. ASML, they pulled in more than 11 billion euros in revenue. Came in well above profit expectations. Gross margins are creeping up towards 60%. CEO has already warned that their planned manufacturing capacity for 2027 and 2028 is already entirely sold out. They're not going to be able to fully meet customer demand. Essentially, you've got the sole provider of the world's most critical chipmaking hardware. They're saying they can't build the machines fast enough to keep up with the market through the end of the decade. I think the cut of biggest takeaway that we're continuing to see outlined here is that that key AI infrastructure build-out, it isn't slowing down anytime soon. If anything, I think there's just a question of there's this artificial ceiling on how much revenue this company can mathematically recognize over the next couple of years. There's constraint from the supply chain. Long run, though, this is great for the industry, and it's certainly great for ASML.
Travis Hoium: Lou, lots of revenue, lots of profits. This is a bottleneck and the stocks up 0.1% as we're recording.
Lou Whiteman: Probably is right. Look, Rachel said it, but maybe this is the toughest company in the world to really look at quarter-to-quarter and learn anything. The high end machines we're talking about, they take 18 months from delivery to order to get installed. You need two huge Jumbo jets to set it up. Look, it's hard to move the needle here. Elevated demand through 2028, all the way to 2030. That's thesis confirming. I don't think that's going to surprise anyone, so that's why I think the stock isn't moving. But look, there were some good notes here. They can't sell the high-end machines to China, but they can sell the low-end more than commoditized machines, and they are seeing a lot of demand and a lot of revenue from China. That's good because that's incremental. That's not really what we were focused on.
Also, they are expanding capacity by 30% over the next few years and they see enough long term demand to invest some of this cash and maybe even go higher for that. I will warn that you have to get your orders in early and most of them are cancelable. I don't know what I think about 20, 30 demand projections, but it's good they see it. Bottom line, ASML is a cyclical stock. There are times to buy. There are times to hold. It's going at 53 times earnings today. You could have bought it for half of that two years ago. This is the time to hold and that's what the stock is doing.
Travis Hoium: It does seem like the question that the market has today with a bunch of the Neoclouds down double digits as we're recording is, sure, there's going to be tons of AI demand in the future, but who's the end customer going to be making revenue from? Who's the Anthropics? The OpenAIs? There's been some reports that they maybe don't have the revenue growth that we were projecting even just a few months ago. Eventually flows its way back to ASML and the semiconductor manufacturing company. Lots to watch over these next few quarters for them. When we come back, we're going to talk about the fall in luxury. We'll do that No. 1.
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Travis Hoium: The luxury retail business has been one of those that seems like it's been on fire for a decade or two at this point, but over the past year or two, we've seen things really reverse. This caught my eye because it's something that seems like it's happening across the industry. Lou, I looked up some of these stocks. [inaudible] currently in 73% drawdown. Hermès down 54%, LVMH, which is arguably the biggest and best of these companies, down about 57%. Is luxury just going out of style at this point? This seems like one of these companies that with more and more rich people, you got to sell bags to somebody.
Lou Whiteman: Cycles happen, and I think that's the big takeaway here. There's three factors that they talk about with luxury right now is hitting on the industry. One, China demand has been going in the wrong direction. Some of that is just geopolitical. Western stuff is out of favor. Some of what's going on with the Chinese economy. We love this. We love the elasticity of pricing, but there's backlash there, too. During the pandemic, a lot of people bought a lot of stuff, and these brands jacked up prices based on demand. Now we're seeing that come back down to Earth, which is hurting the bottom line. The third part of it, related is the aspirational buyer is falling out of the market right now, arguably. We talk about the K shape economy. The upper end of the K can still buy. But as things go more K and the bottom falls, there's a lot of, I don't want to say wannabe. I guess aspirational is nicer. But there are a lot of people that probably shouldn't be buying an overpriced handbag in the first place, who was in a position to do it a few years ago. There's fewer of them are in position to do so now.
Travis Hoium: Rachel, it seems like China is really the big story. That was a tailwind for a very long time for companies, and now it's become a bit of a headwind.
Rachel Warren: That's definitely part of it. LVMH, they reported a 5% organic revenue decline in their core fashion and leather goods division. Obviously, the weaknesses in consumer confidence and spending in China is one key area, macro cooling across the board. We've seen that stock particularly down about 50% from its all-time highs a few years ago. We're seeing different reactions though across the sector. Obviously, LVMH, they're having this Ashland business, there's another key rival Kering. Kering owns Saint Laurent, Gucci, Balenciaga. Their revenue actually plunged by about 16% in their recent readout. Then you've got some of the mid-tier and aspirational brands like Burberry. They're faring even worse. They're seeing major profit slumps, and this is because a lot of their consumers that are more squarely in the middle-class spending area have completely pulled back.
ow, the contrast to that, you look at the very ultra exclusive mega brands like Hermes. They are still broadly immune from what we're seeing. They have the multi-year wait list and also, broadly speaking, a recession-proof clientele. There's a real divergence there. But even going back to LVMH, you look at different parts of their business. For example, their watches and jewellery segment, which is anchored by brands like Tiffany and Co, actually grew 6% organically. If anything, we're also seeing that a lot of these affluent buyers, they're steering clear of some of the more seasonal trends. They're actually parking capital in hard luxury that retains tangible value. I think a lot of the move is to assets, fashion, luxury or otherwise, that can retain and appreciate in value over time.
Travis Hoium: The other thing that I think we can't ignore is the fact that diamonds and fake diamonds have become much more popular and much higher quality that has destroyed the price of that. If you're looking for an engagement ring, it's much cheaper than it was 10 years ago, a little over 10 years ago when I bought mine, little benefit for consumers. But the other thing is, some of these stocks are getting a little bit cheaper. LVMH trading for about 17 times forward earnings. Maybe eventually there will be a value there for investors.
As always, people on the program may have interest in the stocks they talk about, and The Motley Fool may have for more recommendations for or against, so don't buy or sell stocks based solely on what you hear. All personal finance content follows The Motley Fool’s editorial standards, and is not approved by advertisers. Advertisements are sponsored content and provided for informational purposes only. To see our full advertising disclosure, please check out our show notes. For Lou Whiteman, Rachel Warren, and Dan Boyd behind the glass, I'm Travis Hoium. We'll see you here tomorrow.
Friday marks the beginning of a new chapter for Apple (AAPL) with the release of its foldable iPhone Duo. The question remains: will its new tech offer a reliable profit stream for the Mag 7 company? Kevin Hincks believes the rollout will be "not as great" as Apple thinks but will become a sustainable revenue driver in the coming months.
The iPhone Duo has an eye-popping price tag, but initial interest in Apple's first foldable phone in China appears solid.
On the day of the global launch on Friday, scalpers like Alex Wang stood outside the flagship store in Beijing's popular shopping area, Sanlitun, offering to pay customers an extra 3,000 Chinese yuan ($448) to buy their newly purchased phones on the spot.
"I feel the Duo can be sold with a higher price for half a month," he told CNBC while watching the lines of Duo customers who had pre-booked their phones. "The main reason is the tight supply."
Though foldables are still a niche product globally, China's market is the single largest, according to Counterpoint Research.
Apple fan Mary Tong, who was first in a line of about 100 people at the Sanlitun store, showed up at 6 a.m. to pick up her foldable device.
"Apple has been the laggard," she said. "I think many Chinese do prefer foldable phones."
watch now
Huawei is promoting its own AI assistant XiaoYi to boost the Chinese smartphone maker's competitiveness against Apple and other homegrown rivals. Huawei, which already has a broad lineup of foldable phones, launched a new trifold called the Mate XT2 that is priced at about $3,000 on Sept. 7, two days before Apple's Duo announcement.
China's Xiaomi unveiled its own pricey foldable, the 18 Fold, around the same time.
Even before the Beijing Apple store's regular opening hours, customers without a reservation showed up to test their luck to get their hands on the new phone. Apple had said the Duo would not be available for walk-in purchase on launch day in mainland China and would be "limited" in other countries. Each online purchase was restricted to two phones.
Zhang Zheng said he had tried to order one on the site but was discouraged by the delivery timeline, which stretched to January 2027. He said he still wants to buy one.
"I think it will be useful for work and it's cool to look at," he said.
While there was buzz about the device itself, expectations for Apple Intelligence were negligible. The company said a version of the AI system is set for beta testing this month for the mainland China market and will include features like live translation, Clean Up in photos, and writing tools.
On Oct. 14, Beijing approved Alibaba AI models for use in Duo and other Apple devices as part of the U.S. tech giant's pending AI rollout in the country. Apple received Chinese regulatory clearance over the summer.
Chinese official media cited ex-CEO Tim Cook on a recent China trip as saying Apple's revamped Siri AI would not be available in the country yet.
Duo customer John Zhao said he had tried Apple Intelligence while working overseas, and it was "nice but not beyond imagination." He expects the Chinese version to be less exciting.
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Apple (AAPL) hit an all-time high Friday after the iPhone developer launched its iPhone Duo. @WindowsCentral's Daniel Rubino notes first-gen quirks and glitches but considers the device a step in the right direction for Apple.
Apple’s first foldable iPhone is drawing praise for its sleek engineering and nearly invisible screen crease — but critics say its hefty design, camera compromises and uneven app support make the $1,999 gadget a tough sell for most consumers.
On top of that, early reports indicate the pricey device may be prone to crack.
The iPhone Duo hits stores Friday after drawing an 8.8 out of 10 from Engadget and 7 out of 10 from both The Verge and WIRED.
An image posted by a Reddit user shows a damaged iPhone Duo. reddit/Bitter_Offer7123
Engadget called Apple’s long-awaited entry into the foldable market “worth the wait,” while The Verge described it as a “messy, expensive, good time.”
Meanwhile, Wired called it an “astonishingly good first foldable.”
The device unfolds to reveal a 7.6-inch matte display that dramatically reduces glare, while its innovative hinge operates smoothly and holds the screen at different angles.
However, a handful of Reddit posts indicated severe disappointment for some buyers as of Friday afternoon.
“iPhone Duo screen cracked within 6 hours of ownership,” one user complained.
The person said they had taken out the device to show it off to a friend when they “felt something around the internal hinge, underneath the screen.”
“As I continued opening it, I heard an audible crack, and the screen broke right along the hinge,” the post continued. “There were no marks or damage on the inner screen’s surface or the external hinge to suggest anything had been caught or damaged.”
The person zoomed back to an Apple store, where staff gave the customer a new Duo.
Another Reddit user posted a video of a cracked device, commenting: “Looks like some of them are cracking in the exact same area.”
Yet another image of a cracked Duo had the caption, “I’ve seen several iPhone Duos with damage in this exact same spot.”
A display of iPhone Duo smartphones is seen during a launch in Manhattan on Friday. Anadolu via Getty Images
Still, reviewers sung praises of the device’s titanium construction and smooth folding mechanism.
The crease hasn’t disappeared entirely, however. Several critics noted that it remains visible at certain angles and can still be felt when running a finger across the screen.
Apple’s anti-reflective finish also comes with a trade-off: Colors can appear less vibrant and blacks less deep than on the company’s non-folding premium iPhones.
At 254 grams and 11.3 millimeters thick when folded, the Duo’s bulk emerged as one of the most frequent complaints.
Its relatively small 5.4-inch outer display also drew mixed reactions, with some reviewers praising its compact footprint and others complaining that websites and apps feel cramped on the device.
The Wall Street Journal delivered one of the harshest assessments, describing the device as “Too Much iPhone, Too Little iPad.”
A display of iPhone Duo smartphones is seen during the launch in Manhattan on Friday. Anadolu via Getty Images
Despite its expansive inner display, the Duo falls short of an iPad when it comes to productivity, with more limited multitasking and keyboard capabilities, according to the Journal.
Software emerged as another major sticking point.
While Apple’s own apps generally make a seamless transition between the folded and unfolded screens, reviewers found that many third-party offerings weren’t properly optimized for the device.
Wired’s Julian Chokkattu described the problem: “Thick, black bars on the sides, with a phone-sized app in the middle of this tablet-like display.”
Engadget’s Sam Rutherford called the gap between optimized and unoptimized apps “the biggest growing pain you’ll face on Apple’s first foldable.”
Even the Duo’s multitasking capabilities have limitations.
Users can run two apps side by side, but Apple’s software restricts them to a fixed 50-50 split, without the freedom to open a third floating window.
Suraya Shivji, 28, a New York resident visiting San Francisco for a friend’s wedding, reacts to seeing the iPhone Duo in action at the Apple Union Square store in San Francisco on Friday. REUTERS
“If you have two apps split-screen on the Duo, Apple won’t let you resize one app to be slightly bigger than the other like you can on Android,” Chokkattu wrote in Wired.
“Here, a 50-50 split is always enforced. You can’t add a floating third app when in split-screen either, even though Apple has offered a similar capability on iPads for years.”
Those complaints could ease as developers adapt their apps to the new format.
Wired reported that several popular apps received updates during the device’s testing period, while Creative Strategies said the share of its installed apps optimized for the Duo increased dramatically over roughly six days.
Other shortcomings won’t be fixed with software updates.
“Despite being Apple’s most expensive iPhone, the iPhone Duo does not have its most powerful camera system,” Chance Miller of 9to5Mac wrote.
Its main and ultrawide cameras generally earned favorable marks, but several reviewers found their performance inferior to the iPhone 18 Pro, particularly in low light.
The hidden 4-megapixel camera beneath the inner display also disappointed, with Gizmodo reporting washed-out image quality.
An image provided by a Reddit user shows iPhone Duo models with damage in the exact same spot. reddit/robnaught
“I hear you: it feels absurd that a $2,000 phone—the most expensive iPhone ever—does not have the most versatile camera system that Apple has to offer,” Gizmodo’s Raymond Wong wrote, adding that he “noticed more lens flares coming off streetlights and more smeared details.”
Still, the folding design offers some novel photographic advantages, including the ability to use the higher-quality rear cameras for selfies while viewing the shot on the outer screen.
Battery life, meanwhile, exceeded the expectations of several reviewers, even if it couldn’t match Apple’s top conventional iPhone.
Tom’s Guide found that the Duo lasted 13 hours and 20 minutes in a continuous 5G web-browsing test using its larger display.
That handily beat the 10 hours and six minutes recorded by Samsung’s Galaxy Z Fold 8, but fell well short of the iPhone 18 Pro Max’s 17 hours and 31 minutes.
Other reviewers reported getting through a typical day without needing to recharge, although intensive use of the larger screen could drain the battery considerably faster.
The divergent ratings reflected less disagreement over the Duo’s strengths and weaknesses than differing views about whether its folding design justifies the compromises.
Tom’s Guide called it the “best designed foldable yet,” while 9to5Mac concluded that a conventional iPhone remains the more practical choice for most consumers.
Key Points:Apple breaks out to a record high of $351.73.Weekly close of $346.74 confirms bullish continuation.Support at $338.70 is critical to maintaining momentum.Earnings on November 2 could increase volatility.Fibonacci extensions identify upside targets near $371–$372.Record High Breakout Defies Sector Weakness While the larger technology sector is under pressure, Apple Inc. (AAPL) confirmed a base breakout and trend continuation signal by reaching a new record high of $351.73 this week. A new record weekly close of $347.73 confirmed the signal, following an initial breakout signal last week that failed to confirm. This relative strength reinforces AAPL’s market leadership, even as technology stocks in general face pressure. Be aware that the company reports Q4 2026 earnings on November 2, after the market close, which could increase volatility around the breakout.
AAPL weekly chart shows bullish continuation signal to new highs $338.70 Support Holds Key to Bullish Structure Key support is this week’s higher low of $338.70, as a decline below that level would signal a weekly reversal in the three-week advance and raise the risk of a test of lower support levels. A decline below this week’s low would also signal a potential breakout failure, increasing the risk of further downside. If buyers cannot sustain support above that low, the bullish case would weaken, potentially reducing technical buying interest. The 10-week moving average, currently near $332, is a near-term dynamic support level that can be watched. It was tested as support during the recent pullback, which established an interim higher swing low and key support from structure at $325.81.
AAPL daily chart shows near-term view Weekly Close Signals Need for Confirmation Although the bulls are in control, as indicated by the record weekly close, the finish was not as it could have been following the breakout. The close remained below the upper third of the week’s range despite the new high. This highlights the need for additional bullish confirmation signals. It also suggests that AAPL remains at risk of a pullback below the $344.57 breakout level from the July high.
Fibonacci Confluence Points Toward $372 The weekly chart also identifies potential upside targets through a confluence of Fibonacci extensions drawn from three prior downswings. Following the two most recent breakout to new highs, AAPL found resistance near the 161.8% Fibonacci extension of the prior decline. An earlier breakout encountered resistance near the 127.2% Fibonacci extension level.
Therefore, the 161.8% Fibonacci extension level of the recent decline near $372 becomes a potential upside target, reinforced by the 223.6% extension of a previous decline near $371. A sustained move higher would strengthen the bullish continuation case, while a break below $338.70 would put the recent advance at risk and shift attention toward lower support.
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About the Author
With over 20 years of experience in financial markets, Bruce is a seasoned finance MBA and CMT® charter holder. Having worked as head of trading strategy at hedge funds and a corporate advisor for trading firms, Bruce shares his expertise in futures to retail investors, providing actionable insights through both technical and fundamental analyses.
Consumer technology firm Apple Inc. (AAPL, Financials) introduced its first foldable iPhone, with demand immediately outstripping supply.
It was made available in key markets starting at around $2,000, however supply was severely limited in a number of nations.
Apple capped preorders at two smartphones per buyer and anticipated delivery dates dropped to late January within minutes of orders starting.
That shortage is helping to build early momentum.
IDC estimates Apple to account for 44% of the foldable market's value in 2026 on 31% of unit sales, before leading the category in both value and volume in 2027.
Early reviews lauded the Duo's hinge, display and general polish but also pointed to tradeoffs such as no telephoto camera and apps not yet suited for the new screen format.
For investors, the launch is less about the numbers right now and more about whether Apple can make foldables into a substantial premium segment.
Next, the issue is whether supply can catch up quickly enough to turn initial enthusiasm into ongoing purchases.
Apple wanted a great launch of an innovative product to usher in its new chief executive. But the iPhone Duo, and the supply chain making it, weren't quite ready.
A year of steady gains has put Apple (NASDAQ:AAPL | AAPL Price Prediction) in step with the entire technology sector and well ahead of its biggest mega-cap rivals.
Financial Futures Ltd Liability Co. lifted its holdings in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 26.7% in the 3rd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 8,397 shares of the iPhone maker’s stock after purchasing an additional 1,772 shares during the quarter. Apple accounts for approximately 1.0% of Financial Futures Ltd Liability Co.’s portfolio, making the stock its 22nd largest position. Financial Futures Ltd Liability Co.’s holdings in Apple were worth $2,797,000 as of its most recent SEC filing.
Several other institutional investors also recently modified their holdings of AAPL. Avenir Tech Ltd bought a new position in shares of Apple in the 2nd quarter worth $29,000. Longfellow Investment Management Co. LLC purchased a new stake in shares of Apple during the 2nd quarter valued at $30,000. ABS Investment Management LLC bought a new stake in shares of Apple during the 2nd quarter worth $376,168,000. Bamco Inc. NY bought a new stake in shares of Apple during the 2nd quarter worth $118,000. Finally, Bard Associates Inc. bought a new stake in shares of Apple during the 2nd quarter worth $161,000. 67.73% of the stock is currently owned by institutional investors.
Wall Street Analysts Forecast Growth Several research analysts recently issued reports on the stock. BTIG Research began coverage on shares of Apple in a research report on Monday, August 17th. They issued a “neutral” rating for the company. Phillip Securities raised their price target on Apple from $290.00 to $300.00 and gave the company a “neutral” rating in a research report on Monday, September 14th. Rothschild & Co Redburn set a $400.00 price target on Apple and gave the stock a “buy” rating in a research note on Monday, August 17th. Moffett Nathanson set a $283.00 price target on Apple and gave the stock a “neutral” rating in a research note on Tuesday. Finally, Piper Sandler started coverage on Apple in a report on Monday, August 17th. They issued an “overweight” rating for the company. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, fifteen have issued a Hold rating and two have issued a Sell rating to the stock. According to MarketBeat.com, Apple currently has an average rating of “Moderate Buy” and an average price target of $340.12.
Check Out Our Latest Report on AAPL Insider Buying and Selling In other news, CEO John Ternus sold 25,412 shares of Apple stock in a transaction dated Friday, October 2nd. The stock was sold at an average price of $332.94, for a total value of $8,460,671.28. Following the transaction, the chief executive officer owned 59,567 shares in the company, valued at approximately $19,832,236.98. The trade was a 29.90% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Deirdre O’brien sold 46,389 shares of the business’s stock in a transaction dated Friday, October 2nd. The shares were sold at an average price of $333.42, for a total value of $15,467,020.38. Following the completion of the sale, the senior vice president directly owned 136,810 shares of the company’s stock, valued at approximately $45,615,190.20. This trade represents a 25.32% decrease in their position. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold a total of 286,853 shares of company stock worth $95,477,342 in the last ninety days. Corporate insiders own 0.06% of the company’s stock.
Apple Price Performance AAPL stock opened at $348.22 on Friday. The firm has a market cap of $5.08 trillion, a P/E ratio of 39.93, a P/E/G ratio of 2.72 and a beta of 1.07. The firm’s fifty day moving average is $328.91 and its 200 day moving average is $309.07. Apple Inc. has a 52 week low of $243.42 and a 52 week high of $348.36. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00.
Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. During the same period in the previous year, the firm posted $1.57 earnings per share. The firm’s revenue for the quarter was up 16.4% on a year-over-year basis. Research analysts predict that Apple Inc. will post 8.75 earnings per share for the current year.
Apple Announces Dividend The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio (DPR) is 12.39%.
Apple News Roundup Here are the key news stories impacting Apple this week:
Positive Sentiment: Strong iPhone Duo demand is the main catalyst. Preorders for the $1,999 foldable reportedly sold out quickly, with delivery dates extending into 2027. DigiTimes reported that Apple raised its 12-month shipment target by 44% to 14 million units, up from an initial 9.7 million. iPhone Duo preorder surge prompts Apple to raise shipment targets Positive Sentiment: The foldable launches Friday with supply constrained. Limited store inventory, combined with online backorders, could support near-term pricing power and signal meaningful demand for a new premium product category. Apple bets iPhone Duo can remake foldable market Positive Sentiment: Apple is increasingly viewed as an AI “safe haven.” Investors are favoring the company’s substantial cash generation and device-focused AI strategy over rivals committing enormous sums to centralized data centers. Berkshire Hathaway’s continued large Apple holding also reinforces the stock’s defensive appeal. Apple’s Cash Flow Machine Makes It Investors’ Favorite AI Hedge Positive Sentiment: Additional growth opportunities are emerging. Apple is expanding its smart-home ecosystem with Schneider Electric and has another product event scheduled for October 28, potentially providing further catalysts. Schneider Electric teams up with Apple on smart-home products Neutral Sentiment: Valuation remains the key debate. Apple’s approximately 40 times earnings multiple and $5 trillion valuation leave investors dependent on strong holiday sales, expanding margins and sustained product growth. Analysts remain divided, with some projecting another major growth phase while others see limited upside. Negative Sentiment: Loop Capital downgraded AAPL to Hold over valuation and concerns about iPhone shipment prospects, creating a counterweight to the upbeat foldable-phone reports. Apple slips as Loop Capital downgrades on iPhone shipment concerns Negative Sentiment: Insider selling and ETF outflows add modest pressure. SVP Jennifer Newstead sold 2,399 shares worth about $815,000, while reports also cited net ETF selling and additional insider transactions. These trades are relatively small compared with Apple’s size but may reinforce valuation concerns. Apple Company Profile (Free Report)
Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.
Recommended Stories Five stocks we like better than Apple Is Texas Instruments Setting Up for Its Next Big Breakout? Pegasystems’ Q3 Miss Exposed the Problem Standing Between AI and Cash Flow Lam Research’s Earnings Beat Wasn’t the Real Story—Its 2027 Outlook Was Tesla’s Flying-Car Hype Hits an Earnings Reality Check Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
Forvis Mazars Wealth Advisors LLC lifted its holdings in Apple Inc. (NASDAQ:AAPL – Free Report) by 5.2% in the third quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 195,668 shares of the iPhone maker’s stock after acquiring an additional 9,723 shares during the period. Apple accounts for about 1.1% of Forvis Mazars Wealth Advisors LLC’s portfolio, making the stock its 14th biggest holding. Forvis Mazars Wealth Advisors LLC’s holdings in Apple were worth $64,304,000 as of its most recent SEC filing.
Other hedge funds have also recently made changes to their positions in the company. State Street Corp boosted its stake in Apple by 4.7% in the 2nd quarter. State Street Corp now owns 630,662,494 shares of the iPhone maker’s stock worth $182,897,769,000 after purchasing an additional 28,321,085 shares during the period. Berkshire Hathaway Inc purchased a new stake in Apple during the 2nd quarter valued at approximately $65,950,297,000. Bank of America Corp DE purchased a new stake in Apple during the 2nd quarter valued at approximately $36,986,090,000. Legal & General Group Plc bought a new stake in shares of Apple during the second quarter valued at approximately $30,443,242,000. Finally, Amundi raised its position in shares of Apple by 23.2% during the first quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock valued at $18,547,637,000 after buying an additional 13,780,080 shares during the last quarter. Institutional investors own 67.73% of the company’s stock.
More Apple News Here are the key news stories impacting Apple this week:
Positive Sentiment: Strong iPhone Duo demand is the main catalyst. Preorders for the $1,999 foldable reportedly sold out quickly, with delivery dates extending into 2027. DigiTimes reported that Apple raised its 12-month shipment target by 44% to 14 million units, up from an initial 9.7 million. iPhone Duo preorder surge prompts Apple to raise shipment targets Positive Sentiment: The foldable launches Friday with supply constrained. Limited store inventory, combined with online backorders, could support near-term pricing power and signal meaningful demand for a new premium product category. Apple bets iPhone Duo can remake foldable market Positive Sentiment: Apple is increasingly viewed as an AI “safe haven.” Investors are favoring the company’s substantial cash generation and device-focused AI strategy over rivals committing enormous sums to centralized data centers. Berkshire Hathaway’s continued large Apple holding also reinforces the stock’s defensive appeal. Apple’s Cash Flow Machine Makes It Investors’ Favorite AI Hedge Positive Sentiment: Additional growth opportunities are emerging. Apple is expanding its smart-home ecosystem with Schneider Electric and has another product event scheduled for October 28, potentially providing further catalysts. Schneider Electric teams up with Apple on smart-home products Neutral Sentiment: Valuation remains the key debate. Apple’s approximately 40 times earnings multiple and $5 trillion valuation leave investors dependent on strong holiday sales, expanding margins and sustained product growth. Analysts remain divided, with some projecting another major growth phase while others see limited upside. Negative Sentiment: Loop Capital downgraded AAPL to Hold over valuation and concerns about iPhone shipment prospects, creating a counterweight to the upbeat foldable-phone reports. Apple slips as Loop Capital downgrades on iPhone shipment concerns Negative Sentiment: Insider selling and ETF outflows add modest pressure. SVP Jennifer Newstead sold 2,399 shares worth about $815,000, while reports also cited net ETF selling and additional insider transactions. These trades are relatively small compared with Apple’s size but may reinforce valuation concerns. Apple Stock Up 1.2% NASDAQ AAPL opened at $348.22 on Friday. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The company has a market capitalization of $5.08 trillion, a P/E ratio of 39.93, a P/E/G ratio of 2.72 and a beta of 1.07. Apple Inc. has a one year low of $243.42 and a one year high of $348.36. The stock has a 50 day moving average price of $328.91 and a 200-day moving average price of $309.07. Apple (NASDAQ:AAPL – Get Free Report) last posted its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. During the same period last year, the firm posted $1.57 earnings per share. Apple’s revenue for the quarter was up 16.4% compared to the same quarter last year. As a group, equities analysts predict that Apple Inc. will post 8.75 EPS for the current fiscal year.
Apple Announces Dividend The firm also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were given a dividend of $0.27 per share. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple’s dividend payout ratio (DPR) is 12.39%.
Insider Buying and Selling at Apple In other news, SVP Deirdre O’brien sold 46,389 shares of the business’s stock in a transaction dated Friday, October 2nd. The shares were sold at an average price of $333.42, for a total value of $15,467,020.38. Following the sale, the senior vice president directly owned 136,810 shares in the company, valued at $45,615,190.20. The trade was a 25.32% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, insider Timothy D. Cook sold 191,753 shares of the company’s stock in a transaction dated Friday, October 2nd. The shares were sold at an average price of $332.96, for a total transaction of $63,846,078.88. Following the sale, the insider owned 3,264,168 shares in the company, valued at $1,086,837,377.28. This represents a 5.55% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 286,853 shares of company stock worth $95,477,342 over the last three months. 0.06% of the stock is owned by company insiders.
Wall Street Analyst Weigh In Several equities analysts have recently commented on AAPL shares. Citic Securities boosted their target price on shares of Apple from $300.00 to $349.00 in a report on Thursday, August 6th. China Renaissance cut shares of Apple from a “buy” rating to a “hold” rating and cut their target price for the company from $329.00 to $280.00 in a research note on Tuesday, August 4th. Morgan Stanley reiterated an “overweight” rating on shares of Apple in a report on Wednesday. Deutsche Bank Aktiengesellschaft downgraded shares of Apple from a “buy” rating to a “hold” rating in a report on Monday, August 17th. Finally, Raymond James Financial reiterated a “market perform” rating on shares of Apple in a research note on Friday, July 31st. One research analyst has rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, fifteen have issued a Hold rating and two have given a Sell rating to the company’s stock. According to MarketBeat, Apple presently has an average rating of “Moderate Buy” and a consensus price target of $340.12.
Get Our Latest Research Report on AAPL
Apple Company Profile (Free Report)
Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.
Recommended Stories Five stocks we like better than Apple Is Texas Instruments Setting Up for Its Next Big Breakout? Pegasystems’ Q3 Miss Exposed the Problem Standing Between AI and Cash Flow Lam Research’s Earnings Beat Wasn’t the Real Story—Its 2027 Outlook Was Tesla’s Flying-Car Hype Hits an Earnings Reality Check
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Davis Rea LTD. raised its position in Apple Inc. (NASDAQ:AAPL – Free Report) by 166.4% in the 3rd quarter, according to the company in its most recent 13F filing with the SEC. The fund owned 69,832 shares of the iPhone maker’s stock after buying an additional 43,618 shares during the period. Apple accounts for 6.7% of Davis Rea LTD.’s investment portfolio, making the stock its 7th biggest holding. Davis Rea LTD.’s holdings in Apple were worth $23,255,000 at the end of the most recent quarter.
Other hedge funds have also recently modified their holdings of the company. Prospect Hill Management LLC purchased a new position in shares of Apple in the 2nd quarter worth about $146,370,000. Focus Partners Advisor Solutions LLC purchased a new stake in Apple during the second quarter worth about $168,646,000. Wealthfront Advisers LLC purchased a new stake in Apple during the second quarter worth about $482,388,000. Satovsky Asset Management LLC purchased a new stake in Apple during the second quarter worth about $16,064,000. Finally, Gouws Capital LLC raised its position in Apple by 136.9% in the third quarter. Gouws Capital LLC now owns 37,504 shares of the iPhone maker’s stock worth $12,490,000 after acquiring an additional 21,676 shares during the period. Institutional investors own 67.73% of the company’s stock.
Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Strong iPhone Duo demand is the main catalyst. Preorders for the $1,999 foldable reportedly sold out quickly, with delivery dates extending into 2027. DigiTimes reported that Apple raised its 12-month shipment target by 44% to 14 million units, up from an initial 9.7 million. iPhone Duo preorder surge prompts Apple to raise shipment targets Positive Sentiment: The foldable launches Friday with supply constrained. Limited store inventory, combined with online backorders, could support near-term pricing power and signal meaningful demand for a new premium product category. Apple bets iPhone Duo can remake foldable market Positive Sentiment: Apple is increasingly viewed as an AI “safe haven.” Investors are favoring the company’s substantial cash generation and device-focused AI strategy over rivals committing enormous sums to centralized data centers. Berkshire Hathaway’s continued large Apple holding also reinforces the stock’s defensive appeal. Apple’s Cash Flow Machine Makes It Investors’ Favorite AI Hedge Positive Sentiment: Additional growth opportunities are emerging. Apple is expanding its smart-home ecosystem with Schneider Electric and has another product event scheduled for October 28, potentially providing further catalysts. Schneider Electric teams up with Apple on smart-home products Neutral Sentiment: Valuation remains the key debate. Apple’s approximately 40 times earnings multiple and $5 trillion valuation leave investors dependent on strong holiday sales, expanding margins and sustained product growth. Analysts remain divided, with some projecting another major growth phase while others see limited upside. Negative Sentiment: Loop Capital downgraded AAPL to Hold over valuation and concerns about iPhone shipment prospects, creating a counterweight to the upbeat foldable-phone reports. Apple slips as Loop Capital downgrades on iPhone shipment concerns Negative Sentiment: Insider selling and ETF outflows add modest pressure. SVP Jennifer Newstead sold 2,399 shares worth about $815,000, while reports also cited net ETF selling and additional insider transactions. These trades are relatively small compared with Apple’s size but may reinforce valuation concerns. Apple Trading Up 1.2% Shares of AAPL opened at $348.22 on Friday. The business has a 50-day moving average of $328.91 and a 200 day moving average of $309.07. Apple Inc. has a fifty-two week low of $243.42 and a fifty-two week high of $348.36. The firm has a market cap of $5.08 trillion, a P/E ratio of 39.93, a price-to-earnings-growth ratio of 2.72 and a beta of 1.07. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The business had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%. The firm’s quarterly revenue was up 16.4% compared to the same quarter last year. During the same period in the previous year, the business posted $1.57 EPS. As a group, research analysts forecast that Apple Inc. will post 8.75 EPS for the current year.
Apple Dividend Announcement The firm also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a $0.27 dividend. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s dividend payout ratio (DPR) is presently 12.39%.
Insider Buying and Selling at Apple In related news, SVP Deirdre O’brien sold 46,389 shares of the company’s stock in a transaction that occurred on Friday, October 2nd. The shares were sold at an average price of $333.42, for a total transaction of $15,467,020.38. Following the sale, the senior vice president directly owned 136,810 shares in the company, valued at approximately $45,615,190.20. This represents a 25.32% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 2,399 shares of the firm’s stock in a transaction that occurred on Tuesday, September 29th. The stock was sold at an average price of $336.18, for a total transaction of $806,495.82. Following the completion of the transaction, the senior vice president directly owned 41,992 shares of the company’s stock, valued at approximately $14,116,870.56. This trade represents a 5.40% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 286,853 shares of company stock worth $95,477,342 over the last three months. Company insiders own 0.06% of the company’s stock.
Analyst Upgrades and Downgrades A number of research analysts have weighed in on AAPL shares. The Goldman Sachs Group began coverage on shares of Apple in a research note on Monday, August 17th. They issued a “buy” rating on the stock. CICC Research increased their target price on shares of Apple from $310.00 to $340.00 and gave the company an “outperform” rating in a research report on Tuesday, August 4th. Daiwa Securities Group raised their price target on shares of Apple from $325.00 to $335.00 and gave the stock an “outperform” rating in a research note on Tuesday, August 11th. Oppenheimer reaffirmed a “market perform” rating on shares of Apple in a report on Thursday, September 10th. Finally, BTIG Research assumed coverage on Apple in a research note on Monday, August 17th. They issued a “neutral” rating on the stock. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, fifteen have assigned a Hold rating and two have issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average price target of $340.12.
View Our Latest Analysis on Apple
Apple Profile (Free Report)
Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.
Recommended Stories Five stocks we like better than Apple Is Texas Instruments Setting Up for Its Next Big Breakout? Pegasystems’ Q3 Miss Exposed the Problem Standing Between AI and Cash Flow Lam Research’s Earnings Beat Wasn’t the Real Story—Its 2027 Outlook Was Tesla’s Flying-Car Hype Hits an Earnings Reality Check Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
Edge Wealth Management LLC trimmed its holdings in Apple Inc. (NASDAQ:AAPL – Free Report) by 1.1% during the third quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor owned 163,487 shares of the iPhone maker’s stock after selling 1,861 shares during the period. Apple comprises approximately 7.9% of Edge Wealth Management LLC’s holdings, making the stock its 3rd largest holding. Edge Wealth Management LLC’s holdings in Apple were worth $55,002,000 as of its most recent SEC filing.
Several other institutional investors and hedge funds also recently made changes to their positions in AAPL. Avenir Tech Ltd acquired a new stake in Apple in the second quarter valued at $29,000. Longfellow Investment Management Co. LLC acquired a new position in Apple during the 2nd quarter worth $30,000. Ascentis Wealth Management LLC grew its holdings in Apple by 822.7% during the 2nd quarter. Ascentis Wealth Management LLC now owns 292,493 shares of the iPhone maker’s stock worth $85,000 after acquiring an additional 260,792 shares in the last quarter. Bamco Inc. NY acquired a new position in Apple during the 2nd quarter worth $118,000. Finally, Bard Associates Inc. bought a new stake in shares of Apple in the 2nd quarter worth about $161,000. 67.73% of the stock is currently owned by hedge funds and other institutional investors.
Analyst Upgrades and Downgrades AAPL has been the topic of a number of recent analyst reports. Needham & Company LLC restated a “hold” rating on shares of Apple in a research note on Thursday, October 1st. Weiss Ratings raised shares of Apple from a “buy (b-)” rating to a “buy (b)” rating in a research report on Thursday, October 8th. Yorkville Ives initiated coverage on Apple in a research note on Tuesday, October 6th. They issued an “outperform” rating and a $400.00 price target for the company. Loop Capital downgraded Apple from a “buy” rating to a “hold” rating and decreased their price target for the stock from $370.00 to $330.00 in a research note on Tuesday. Finally, Seaport Research Partners lowered Apple from a “buy” rating to a “neutral” rating in a report on Monday, August 17th. One analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, fifteen have issued a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus target price of $340.12.
Check Out Our Latest Stock Analysis on Apple Insider Activity In other Apple news, SVP Jennifer Newstead sold 2,399 shares of Apple stock in a transaction that occurred on Tuesday, October 20th. The stock was sold at an average price of $339.62, for a total value of $814,748.38. Following the completion of the transaction, the senior vice president directly owned 34,795 shares in the company, valued at $11,817,077.90. The trade was a 6.45% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this link. Also, SVP Deirdre O’brien sold 46,389 shares of Apple stock in a transaction that occurred on Friday, October 2nd. The shares were sold at an average price of $333.42, for a total value of $15,467,020.38. Following the completion of the transaction, the senior vice president owned 136,810 shares of the company’s stock, valued at approximately $45,615,190.20. The trade was a 25.32% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 286,853 shares of company stock valued at $95,477,342 over the last quarter. Corporate insiders own 0.06% of the company’s stock.
Apple Stock Performance Apple stock opened at $348.22 on Friday. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. Apple Inc. has a 12 month low of $243.42 and a 12 month high of $348.36. The company has a fifty day moving average price of $328.91 and a two-hundred day moving average price of $309.07. The company has a market cap of $5.08 trillion, a PE ratio of 39.93, a P/E/G ratio of 2.72 and a beta of 1.07.
Apple (NASDAQ:AAPL – Get Free Report) last issued its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. The company had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm’s revenue was up 16.4% compared to the same quarter last year. During the same period in the prior year, the company earned $1.57 earnings per share. Research analysts expect that Apple Inc. will post 8.75 earnings per share for the current year.
Apple Announces Dividend The firm also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were given a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio is currently 12.39%.
More Apple News Here are the key news stories impacting Apple this week:
Positive Sentiment: Strong iPhone Duo demand is the main catalyst. Preorders for the $1,999 foldable reportedly sold out quickly, with delivery dates extending into 2027. DigiTimes reported that Apple raised its 12-month shipment target by 44% to 14 million units, up from an initial 9.7 million. iPhone Duo preorder surge prompts Apple to raise shipment targets Positive Sentiment: The foldable launches Friday with supply constrained. Limited store inventory, combined with online backorders, could support near-term pricing power and signal meaningful demand for a new premium product category. Apple bets iPhone Duo can remake foldable market Positive Sentiment: Apple is increasingly viewed as an AI “safe haven.” Investors are favoring the company’s substantial cash generation and device-focused AI strategy over rivals committing enormous sums to centralized data centers. Berkshire Hathaway’s continued large Apple holding also reinforces the stock’s defensive appeal. Apple’s Cash Flow Machine Makes It Investors’ Favorite AI Hedge Positive Sentiment: Additional growth opportunities are emerging. Apple is expanding its smart-home ecosystem with Schneider Electric and has another product event scheduled for October 28, potentially providing further catalysts. Schneider Electric teams up with Apple on smart-home products Neutral Sentiment: Valuation remains the key debate. Apple’s approximately 40 times earnings multiple and $5 trillion valuation leave investors dependent on strong holiday sales, expanding margins and sustained product growth. Analysts remain divided, with some projecting another major growth phase while others see limited upside. Negative Sentiment: Loop Capital downgraded AAPL to Hold over valuation and concerns about iPhone shipment prospects, creating a counterweight to the upbeat foldable-phone reports. Apple slips as Loop Capital downgrades on iPhone shipment concerns Negative Sentiment: Insider selling and ETF outflows add modest pressure. SVP Jennifer Newstead sold 2,399 shares worth about $815,000, while reports also cited net ETF selling and additional insider transactions. These trades are relatively small compared with Apple’s size but may reinforce valuation concerns. About Apple (Free Report)
Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.
Recommended Stories Five stocks we like better than Apple Is Texas Instruments Setting Up for Its Next Big Breakout? Pegasystems’ Q3 Miss Exposed the Problem Standing Between AI and Cash Flow Lam Research’s Earnings Beat Wasn’t the Real Story—Its 2027 Outlook Was Tesla’s Flying-Car Hype Hits an Earnings Reality Check Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
Financial Planning Hawaii Inc. lessened its stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 3.3% during the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor owned 60,595 shares of the iPhone maker’s stock after selling 2,046 shares during the quarter. Apple makes up about 10.8% of Financial Planning Hawaii Inc.’s portfolio, making the stock its biggest position. Financial Planning Hawaii Inc.’s holdings in Apple were worth $20,179,000 as of its most recent filing with the Securities and Exchange Commission.
A number of other institutional investors and hedge funds have also made changes to their positions in the stock. State Street Corp boosted its position in Apple by 4.7% during the second quarter. State Street Corp now owns 630,662,494 shares of the iPhone maker’s stock valued at $182,897,769,000 after purchasing an additional 28,321,085 shares in the last quarter. Berkshire Hathaway Inc bought a new position in Apple in the second quarter worth about $65,950,297,000. Bank of America Corp DE purchased a new stake in shares of Apple during the second quarter valued at about $36,986,090,000. Legal & General Group Plc bought a new stake in shares of Apple in the 2nd quarter valued at about $30,443,242,000. Finally, Amundi grew its position in shares of Apple by 23.2% in the 1st quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock worth $18,547,637,000 after buying an additional 13,780,080 shares during the last quarter. 67.73% of the stock is currently owned by hedge funds and other institutional investors.
Apple News Summary Here are the key news stories impacting Apple this week:
Positive Sentiment: Strong iPhone Duo demand is the main catalyst. Preorders for the $1,999 foldable reportedly sold out quickly, with delivery dates extending into 2027. DigiTimes reported that Apple raised its 12-month shipment target by 44% to 14 million units, up from an initial 9.7 million. iPhone Duo preorder surge prompts Apple to raise shipment targets Positive Sentiment: The foldable launches Friday with supply constrained. Limited store inventory, combined with online backorders, could support near-term pricing power and signal meaningful demand for a new premium product category. Apple bets iPhone Duo can remake foldable market Positive Sentiment: Apple is increasingly viewed as an AI “safe haven.” Investors are favoring the company’s substantial cash generation and device-focused AI strategy over rivals committing enormous sums to centralized data centers. Berkshire Hathaway’s continued large Apple holding also reinforces the stock’s defensive appeal. Apple’s Cash Flow Machine Makes It Investors’ Favorite AI Hedge Positive Sentiment: Additional growth opportunities are emerging. Apple is expanding its smart-home ecosystem with Schneider Electric and has another product event scheduled for October 28, potentially providing further catalysts. Schneider Electric teams up with Apple on smart-home products Neutral Sentiment: Valuation remains the key debate. Apple’s approximately 40 times earnings multiple and $5 trillion valuation leave investors dependent on strong holiday sales, expanding margins and sustained product growth. Analysts remain divided, with some projecting another major growth phase while others see limited upside. Negative Sentiment: Loop Capital downgraded AAPL to Hold over valuation and concerns about iPhone shipment prospects, creating a counterweight to the upbeat foldable-phone reports. Apple slips as Loop Capital downgrades on iPhone shipment concerns Negative Sentiment: Insider selling and ETF outflows add modest pressure. SVP Jennifer Newstead sold 2,399 shares worth about $815,000, while reports also cited net ETF selling and additional insider transactions. These trades are relatively small compared with Apple’s size but may reinforce valuation concerns. Insider Activity at Apple In other Apple news, SVP Deirdre O’brien sold 46,389 shares of the company’s stock in a transaction that occurred on Friday, October 2nd. The shares were sold at an average price of $333.42, for a total transaction of $15,467,020.38. Following the transaction, the senior vice president owned 136,810 shares in the company, valued at approximately $45,615,190.20. This represents a 25.32% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, insider Timothy Cook sold 191,753 shares of the firm’s stock in a transaction on Friday, October 2nd. The stock was sold at an average price of $332.96, for a total transaction of $63,846,078.88. Following the completion of the transaction, the insider directly owned 3,264,168 shares of the company’s stock, valued at approximately $1,086,837,377.28. This represents a 5.55% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last 90 days, insiders have sold 286,853 shares of company stock worth $95,477,342. 0.06% of the stock is owned by company insiders. Apple Price Performance Shares of AAPL stock opened at $348.22 on Friday. Apple Inc. has a fifty-two week low of $243.42 and a fifty-two week high of $348.36. The firm has a market capitalization of $5.08 trillion, a price-to-earnings ratio of 39.93, a PEG ratio of 2.72 and a beta of 1.07. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The stock’s 50-day simple moving average is $328.91 and its 200-day simple moving average is $309.07.
Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.89 by $0.13. The firm had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company’s revenue for the quarter was up 16.4% compared to the same quarter last year. During the same quarter in the prior year, the company posted $1.57 earnings per share. As a group, equities analysts forecast that Apple Inc. will post 8.75 earnings per share for the current fiscal year.
Apple Announces Dividend The business also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were given a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s payout ratio is currently 12.39%.
Wall Street Analyst Weigh In Several research firms recently commented on AAPL. Evercore set a $380.00 price objective on shares of Apple and gave the stock an “outperform” rating in a research note on Friday, September 18th. Rothschild & Co Redburn set a $400.00 target price on shares of Apple and gave the company a “buy” rating in a research report on Monday, August 17th. Raymond James Financial restated a “market perform” rating on shares of Apple in a research note on Friday, July 31st. BTIG Research started coverage on shares of Apple in a report on Monday, August 17th. They issued a “neutral” rating on the stock. Finally, Loop Capital downgraded Apple from a “buy” rating to a “hold” rating and reduced their price target for the stock from $370.00 to $330.00 in a research report on Tuesday. One research analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, fifteen have assigned a Hold rating and two have given a Sell rating to the stock. According to MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average target price of $340.12.
View Our Latest Analysis on AAPL
About Apple (Free Report)
Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.
Recommended Stories Five stocks we like better than Apple Is Texas Instruments Setting Up for Its Next Big Breakout? Pegasystems’ Q3 Miss Exposed the Problem Standing Between AI and Cash Flow Lam Research’s Earnings Beat Wasn’t the Real Story—Its 2027 Outlook Was Tesla’s Flying-Car Hype Hits an Earnings Reality Check Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
Courier Capital LLC cut its position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 72.6% during the 3rd quarter, according to the company in its most recent filing with the SEC. The firm owned 67,838 shares of the iPhone maker’s stock after selling 179,694 shares during the quarter. Apple accounts for 4.2% of Courier Capital LLC’s portfolio, making the stock its 4th largest position. Courier Capital LLC’s holdings in Apple were worth $22,213,000 at the end of the most recent quarter.
Several other hedge funds also recently modified their holdings of the company. Avenir Tech Ltd acquired a new position in Apple during the second quarter worth about $29,000. Longfellow Investment Management Co. LLC bought a new stake in Apple in the second quarter worth about $30,000. Ascentis Wealth Management LLC lifted its holdings in Apple by 822.7% in the 2nd quarter. Ascentis Wealth Management LLC now owns 292,493 shares of the iPhone maker’s stock valued at $85,000 after acquiring an additional 260,792 shares during the last quarter. Bamco Inc. NY acquired a new stake in Apple in the 2nd quarter valued at about $118,000. Finally, Bard Associates Inc. acquired a new stake in Apple in the 2nd quarter valued at about $161,000. 67.73% of the stock is currently owned by institutional investors and hedge funds.
Wall Street Analyst Weigh In AAPL has been the subject of several research reports. Robert W. Baird raised their price objective on shares of Apple from $310.00 to $330.00 and gave the company an “outperform” rating in a research report on Friday, July 24th. Oppenheimer reiterated a “market perform” rating on shares of Apple in a report on Thursday, September 10th. Raymond James Financial reissued a “market perform” rating on shares of Apple in a research note on Friday, July 31st. Wells Fargo & Company restated an “overweight” rating and set a $350.00 target price (up from $310.00) on shares of Apple in a report on Friday, July 31st. Finally, Barclays restated an “underweight” rating and set a $245.00 target price (down from $253.00) on shares of Apple in a report on Friday, July 31st. One investment analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, fifteen have issued a Hold rating and two have assigned a Sell rating to the stock. According to data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average price target of $340.12.
Check Out Our Latest Stock Report on Apple More Apple News Here are the key news stories impacting Apple this week:
Positive Sentiment: Strong iPhone Duo demand is the main catalyst. Preorders for the $1,999 foldable reportedly sold out quickly, with delivery dates extending into 2027. DigiTimes reported that Apple raised its 12-month shipment target by 44% to 14 million units, up from an initial 9.7 million. iPhone Duo preorder surge prompts Apple to raise shipment targets Positive Sentiment: The foldable launches Friday with supply constrained. Limited store inventory, combined with online backorders, could support near-term pricing power and signal meaningful demand for a new premium product category. Apple bets iPhone Duo can remake foldable market Positive Sentiment: Apple is increasingly viewed as an AI “safe haven.” Investors are favoring the company’s substantial cash generation and device-focused AI strategy over rivals committing enormous sums to centralized data centers. Berkshire Hathaway’s continued large Apple holding also reinforces the stock’s defensive appeal. Apple’s Cash Flow Machine Makes It Investors’ Favorite AI Hedge Positive Sentiment: Additional growth opportunities are emerging. Apple is expanding its smart-home ecosystem with Schneider Electric and has another product event scheduled for October 28, potentially providing further catalysts. Schneider Electric teams up with Apple on smart-home products Neutral Sentiment: Valuation remains the key debate. Apple’s approximately 40 times earnings multiple and $5 trillion valuation leave investors dependent on strong holiday sales, expanding margins and sustained product growth. Analysts remain divided, with some projecting another major growth phase while others see limited upside. Negative Sentiment: Loop Capital downgraded AAPL to Hold over valuation and concerns about iPhone shipment prospects, creating a counterweight to the upbeat foldable-phone reports. Apple slips as Loop Capital downgrades on iPhone shipment concerns Negative Sentiment: Insider selling and ETF outflows add modest pressure. SVP Jennifer Newstead sold 2,399 shares worth about $815,000, while reports also cited net ETF selling and additional insider transactions. These trades are relatively small compared with Apple’s size but may reinforce valuation concerns. Apple Trading Up 1.2% Shares of AAPL opened at $348.22 on Friday. The business’s 50-day moving average price is $328.91 and its 200 day moving average price is $309.07. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. The stock has a market capitalization of $5.08 trillion, a P/E ratio of 39.93, a P/E/G ratio of 2.72 and a beta of 1.07. Apple Inc. has a 1-year low of $243.42 and a 1-year high of $348.36.
Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. During the same period in the prior year, the firm earned $1.57 earnings per share. The business’s quarterly revenue was up 16.4% on a year-over-year basis. Analysts expect that Apple Inc. will post 8.75 earnings per share for the current year.
Apple Dividend Announcement The company also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were given a $0.27 dividend. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio (DPR) is 12.39%.
Insider Buying and Selling at Apple In other news, SVP Jennifer Newstead sold 2,399 shares of the business’s stock in a transaction that occurred on Tuesday, October 20th. The shares were sold at an average price of $339.62, for a total transaction of $814,748.38. Following the sale, the senior vice president owned 34,795 shares in the company, valued at $11,817,077.90. The trade was a 6.45% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CFO Kevan Parekh sold 1,392 shares of the company’s stock in a transaction that occurred on Friday, October 16th. The shares were sold at an average price of $345.05, for a total transaction of $480,309.60. Following the completion of the sale, the chief financial officer owned 17,539 shares of the company’s stock, valued at approximately $6,051,831.95. This trade represents a 7.35% decrease in their position. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 286,853 shares of company stock valued at $95,477,342 over the last three months. 0.06% of the stock is owned by insiders.
About Apple (Free Report)
Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.
Recommended Stories Five stocks we like better than Apple Is Texas Instruments Setting Up for Its Next Big Breakout? Pegasystems’ Q3 Miss Exposed the Problem Standing Between AI and Cash Flow Lam Research’s Earnings Beat Wasn’t the Real Story—Its 2027 Outlook Was Tesla’s Flying-Car Hype Hits an Earnings Reality Check
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
Apple has already shown there's a strong appetite for its $2,000-and-up foldable iPhone Duo. The new device went on sale Friday, bringing back the once-familiar sight of people lining up overnight to get their hands on it first.
Apple's (AAPL.O) first folding iPhone, the iPhone Duo, went on sale in stores on Friday, with fans and consumers queueing to get their hands on the new device from Singapore and Shanghai to London and Berlin.
Early reviews praised the Duo's design and barely visible hinge, but flagged camera compromises, apps not yet adapted to the new display and the device being less handy for quick tasks when folded.
Below are comments from some fans and customers:
CHARITY MANAGER, PAUL FRANCIS, 53, AT THE LONDON STORE:
"Well, some people think it was mad. Including myself. I was here from half nine last night in the pouring rain to queue up for, for a new phone... When a new device like a flip phone comes out from Apple, it's something that I'm willing to stand out in the pouring rain for"
HEALTHCARE ADMINISTRATOR, PATRICIA ALVES, 29, AT THE LONDON STORE:
"I was concerned with the videos with the reviews but it's actually very good ... the pre-order was actually like people said 'a blood bath' but we got it."
IPHONE FAN JEROME SCHAEFFER AT THE BERLIN STORE:
"The price is relatively high. Many software features aren't available in the EU yet, either... That said, it has turned out to be a very nice piece of hardware."
STUDENT, HUGO MARFANI, 21, AT THE LONDON STORE:
"I'm a fanboy, I've always been excited by the iPhone launches, but this one is truly something cool."
"It's way thinner than I thought it would be. And it's just really cool to use and fold. It's got such great, satisfying click."
IPHONE FAN PATRICK WOLTER AT THE BERLIN STORE:
"What really wins me over is having two screens - being able to drag and drop between them."
"I've always found it a hassle to carry around a separate tablet ... In the long run, this will likely end up replacing those other (tablet) devices."
STUDENT, MARTIN DEMETER, 21, AT THE LONDON STORE:
"I wanted to queue because obviously the stock is quite limited. So if I was to wait, I would have to get it in like January. I just really didn't want to wait for January."
CHARITY WORKER, CAMERON CUTHBERTSON, 33, AT THE LONDON STORE :
"I think the folding phone is the way forward, because it lets you do so much compared to traditional phones."
CUSTOMER AND HEALTHCARE INDUSTRY PROFESSIONAL, LIU WEI, 26, AT THE SHANGHAI STORE:
"Maybe the first time you see them, they (foldables) seem impressive. But when you use them over time there might be some shortcomings in the software ... so I bought one on launch day to try it out."
CUSTOMER AND GAMING INDUSTRY PROFESSIONAL, LUCAS LI, 36, AT THE SHANGHAI STORE:
"Now that Apple has entered the market, there's a hope they (foldables) will become mainstream."
MALE OFFICE WORKER, 33, WHO WAS CONSIDERING BUYING THE PHONE AT THE TOKYO STORE:
"The big screen makes it perfect for watching videos and reading manga."
Apple's Biggest iPhone Gamble In Years Is Paying Off
Summary
Apple’s first foldable iPhone is earning praise for its refined hinge, nearly crease-free display and multitasking features as preorder delays hint at strong early demand
Apple's AAPL first foldable iPhone is earning praise for its refined design and practical features ahead of its Friday, Oct. 23, release, with reviewers describing the device as a polished entry into a market pioneered by Samsung (SSNLF), according to reviews published.
The iPhone Duo opens from a compact handset into a 7.6-inch display, giving users more room for multitasking, messaging and email. Reviewers highlighted its sturdy hinge, comfortable folded design and nanotexture display, which helps make the screen crease less noticeable. The early reception suggests Apple may have found a compelling way to bring its familiar user experience to foldable phones.
Chance Miller of 9to5Mac praised the device's engineering, while WIRED's Julian Chokkattu described Apple's first attempt as more refined than earlier generations of competing foldables. The phone also carries an IP68 rating for dust and water resistance, adding protection to its flexible design.
The roughly $2,000 price and limited app optimization remain considerations, while Touch ID replaces Face ID. Still, strong preorder demand has pushed some delivery estimates to late January, even before broad market availability begins Friday. Apple's entry could expand its presence in premium smartphones and give the company a fresh opportunity to compete with Samsung in foldables.
Disclosures
I/we have no positions in any stocks mentioned, and have no plans to buy any new positions in the stocks mentioned within the next 72 hours.
For nearly two decades Apple (AAPL.O) has made only small changes to the iPhone, its money machine. That changes on Friday when Apple starts selling its first folding phone, iPhone Duo, betting that the device can do for the small foldables market what the iPhone did for smartphones.
Its reception could prove an early test for new Apple CEO John Ternus, the former hardware chief who unveiled iPhone Duo barely a week after taking charge in September.
It could also have large implications for a niche category in which rivals such as Samsung Electronics (005930.KS) and Huawei Technologies have sold premium offerings for years.
Within minutes of pre-orders opening last Friday, Apple's estimated delivery dates for the Duo had slipped to late January as demand outpaced supply. The company called the response from customers "nothing short of extraordinary."
MIXED REVIEWS
Early reviews have praised the $1,999 Duo's premium design as well as its sturdy and barely visible hinge, a major feat for the phones whose prominent creased screen has long been a major drawback and potential deterrent to buyers.
But reviewers have also said that camera compromises including the absence of a telephoto lens and third-party apps that still need to be reworked for the new display size could disappoint some buyers. They have noted that iPhone Duo in its smaller, folded state is less handy for the litany of quick tasks that most users carry out each day on standard iPhones, leading several prominent reviewers to recommend against the Duo for many Apple customers.
"It's been a lot of fun trying the Duo out for a week, but it feels like I've gotten to use an extraordinarily polished prototype — not a finished product that I'd want to buy and carry," longtime Apple commentator John Gruber, the author of the blog Daring Fireball, wrote in a review.
Tech commentator Marques Brownlee, popularly known as MKBHD, said in a YouTube review that "if you're just a regular person who doesn't do much more than texting, social media and browsing here and there, then it is probably a no. But if the $2,000 doesn't mean much to you, and you like the idea, after the learning curve and getting used to not having facial identification, it is a really fun phone."
TOUGH TO FIND
The limited supplies could disappoint Apple fans lining up in front of stores to buy the Duo. Apple told Reuters that walk-in availability would vary by country, with limited stocks in the US, Australia, Canada, Mexico and much of Britain and Europe. In China, France, Hong Kong, India and Japan, units would be available only for customers who had ordered online.
In the China-governed territory of Macau, where the iPhone Duo will be available for walk-in customers only, fans already started lining up hours in advance, social media posts and media reports showed.
"Foldables have been an established category for years, but adoption has remained relatively limited compared with conventional smartphones. Apple's entry could bring the format to a much broader audience," said Francisco Jeronimo, vice president at market research firm IDC.
IDC expects Apple will take 44% of the foldable value in 2026 on 31% of foldable units. By 2027, it will become the market leader in the category both in value and units shipped, according to the firm.
"Apple has made a convincing case for this form factor," Jeronimo said after spending a week with the Duo.
"Now comes the next test: turning excitement into availability, adoption and a lasting new chapter for the smartphone market," Jeronimo added.
Apple's first foldable is drawing praise for its hinge, display and software, though its $2,000 price and app compatibility remain concerns. Summary
Reviewers rank the iPhone Duo among the best foldables on the market.
Consumer technology major Apple Inc. (AAPL, Financials) is getting excellent early reviews for its first foldable smartphone ahead of Friday's unveiling.
The iPhone Duo opens to a 7.6-inch display and has been lauded for its small form factor, durable-feeling hinge and near-invisible seam.
Several reviewers stated Apple's initial foray into foldables felt more polished than previous generations of rival foldables. Demand also seems healthy.
Many of the pre-order deliveries have already been pushed back to late January, indicating the early supply is failing to keep up with demand. But there are evident trade-offs to the technology.
Some applications aren't yet optimized for its odd aspect ratio, and the $2,000 price point is much above that of a conventional iPhone. Apple also moved Touch ID to the power button, replacing Face ID, and also removed a separate zoom camera.
Duo provides Apple another premium hardware segment as it grows tougher for investors to push smartphone upgrades.
The second thing to look for is whether strong early demand develops into persistent demand following the original launch window.
Disclosures I/we have no positions in any stocks mentioned, and have no plans to buy any new positions in the stocks mentioned within the next 72 hours.
Greg Abel became the CEO of Berkshire Hathaway (BRKA +1.50%) (BRKB +1.88%) at the beginning of the year after the company's longtime leader, Warren Buffett, stepped down. Some investors may worry that Abel will make significant changes to the business.
But so far, the evidence suggests otherwise. Besides closing some positions formerly managed by Todd Combs, an investment lieutenant of Buffett's who also left the company recently, Abel hasn't made that many major changes.
He has also explicitly said that he intends to maintain the company culture intact, while keeping major stock holdings accumulated during the Buffett era. One company Abel thinks could compound over the long run is Apple (AAPL +0.71%), which became Berkshire's top holding years ago during Buffett's tenure and remains so.
Apple accounts for about 22% of the conglomerate's public equity portfolio, and it recently reached a major milestone, closing above a $5 trillion market cap for the first time, and only becoming the second company to do so. With all that said, should retail investors also be bullish on Apple's long-term prospects?
Warren Buffett. Image source: The Motley Fool.
The road to $5 trillionThings haven't been easy for Apple over the past few years. The company has faced steep tariffs and legal headwinds, among other challenges. Apple has performed fairly well despite all that. How did the company manage that?
The iPhone 17, launched in 2025, has been an important growth driver over the past 12 months. This newest iPhone features various artificial intelligence (AI) capabilities. It has driven a solid renewal cycle, helping Apple generate some of its strongest quarters in years in terms of sales growth.
During the third quarter of its fiscal year 2026, which ended on June 27, Apple's revenue grew 16% year over year to $109.4 billion. Apple's revenue growth has been in double digits for several quarters in a row now, after spending years below that.
AAPL Revenue (Quarterly YoY Growth) data by YCharts
Meanwhile, the company's earnings per share (EPS) of $2.02 was up 29% year over year. A $0.11 tariff refund positively impacted Apple's EPS, but even without that, it would have grown by almost 22% year over year, a solid performance for a company of this size. Apple's iPhone segment did much of the heavy lifting.
It recorded sales of $54.3 billion, up 21.6% compared to the year-ago period. In fact, Apple has been struggling to keep up with iPhone demand, with the company's former CEO, Tim Cook -- who stepped down at the end of August -- saying demand has exceeded management's expectations.
Supply-constraint problems aside, this highlights that Apple's iPhone remains highly popular and can still drive strong revenue growth. It has been Apple's most important asset on its road to reaching the $5 trillion mark.
AAPL Apple$346.45+$2.46 (+0.71%)
NASDAQ · As of 1:35 PM ET 10/22/26
What's next for Apple?Apple's newest iPhone lineup includes the 18 and the company's first attempt at a foldable smartphone, the iPhone Duo. The company also continues to pursue the same AI strategy. It seeks to integrate the technology into its hardware to enhance capabilities in ways that will help attract new users and drive strong renewal cycles among existing ones.
Apple showed this strategy can be successful with the iPhone 17, and the company might only be getting started. The iPhone Duo looks particularly promising, since foldable devices launched by some of the company's competitors have been a hit. So, expect Apple to continue expanding its installed base, which has surpassed 2.5 billion active devices.
Apple's vast ecosystem will also continue to be a source of high-margin, recurring revenue, thanks to the company's subscriptions. Further, Apple generates significant free cash flow, which can allow the company to tap into new opportunities and quickly ramp them up thanks to its vast ecosystem.
It has done so in the past. Devices such as AirPods and Apple Watches quickly grew in popularity, especially because they can connect to Apple's existing devices in ways products outside the company's ecosystem can't. That's another way in which Apple's ecosystem is a strength.
True, the company's challenges have not disappeared, but it has also proven it can navigate them. So, Apple's long-term prospects remain highly attractive. No wonder Abel and Buffett are both bullish on the stock.
DWR Wealth Management LLC trimmed its stake in Apple Inc. (NASDAQ:AAPL – Free Report) by 7.1% in the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 25,457 shares of the iPhone maker’s stock after selling 1,946 shares during the period. Apple accounts for approximately 5.8% of DWR Wealth Management LLC’s holdings, making the stock its 7th largest position. DWR Wealth Management LLC’s holdings in Apple were worth $8,386,000 as of its most recent SEC filing.
A number of other institutional investors also recently bought and sold shares of the stock. Haven Capital Group Inc. raised its position in shares of Apple by 0.4% during the third quarter. Haven Capital Group Inc. now owns 41,123 shares of the iPhone maker’s stock valued at $13,695,000 after buying an additional 147 shares during the last quarter. JGP Wealth Management LLC lifted its holdings in shares of Apple by 0.3% in the third quarter. JGP Wealth Management LLC now owns 233,607 shares of the iPhone maker’s stock worth $77,796,000 after buying an additional 789 shares in the last quarter. Sacks & Associates LLC purchased a new position in shares of Apple in the third quarter worth $448,000. HF Advisory Group LLC boosted its position in shares of Apple by 7.3% during the third quarter. HF Advisory Group LLC now owns 11,290 shares of the iPhone maker’s stock worth $3,660,000 after acquiring an additional 765 shares during the last quarter. Finally, Adirondack Capital Advisors LLC boosted its position in shares of Apple by 2.3% during the third quarter. Adirondack Capital Advisors LLC now owns 9,590 shares of the iPhone maker’s stock worth $3,194,000 after acquiring an additional 213 shares during the last quarter. 67.73% of the stock is owned by institutional investors.
Wall Street Analyst Weigh In Several equities analysts recently weighed in on the stock. Morgan Stanley reaffirmed an “overweight” rating on shares of Apple in a research note on Wednesday. Oppenheimer reiterated a “market perform” rating on shares of Apple in a research note on Thursday, September 10th. HSBC reissued a “buy” rating and set a $366.00 price objective on shares of Apple in a report on Tuesday, September 8th. Maxim Group raised their price objective on Apple from $350.00 to $380.00 and gave the company a “buy” rating in a research report on Friday, July 31st. Finally, Needham & Company LLC restated a “hold” rating on shares of Apple in a research report on Thursday, October 1st. One investment analyst has rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, fifteen have assigned a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat.com, Apple presently has an average rating of “Moderate Buy” and a consensus price target of $340.12.
Check Out Our Latest Stock Analysis on Apple Apple Stock Performance Shares of Apple stock opened at $343.99 on Thursday. The company has a market capitalization of $5.02 trillion, a PE ratio of 39.45, a price-to-earnings-growth ratio of 2.69 and a beta of 1.07. Apple Inc. has a 52 week low of $243.42 and a 52 week high of $348.15. The stock’s fifty day moving average is $328.05 and its two-hundred day moving average is $308.42. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66.
Apple (NASDAQ:AAPL – Get Free Report) last issued its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. The business had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company’s quarterly revenue was up 16.4% compared to the same quarter last year. During the same period last year, the company posted $1.57 earnings per share. As a group, analysts expect that Apple Inc. will post 8.75 earnings per share for the current year.
Apple Announces Dividend The company also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were issued a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio (DPR) is presently 12.39%.
Insider Transactions at Apple In other Apple news, SVP Jennifer Newstead sold 2,399 shares of Apple stock in a transaction on Tuesday, September 29th. The stock was sold at an average price of $336.18, for a total transaction of $806,495.82. Following the completion of the sale, the senior vice president directly owned 41,992 shares of the company’s stock, valued at $14,116,870.56. The trade was a 5.40% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CEO John Ternus sold 25,412 shares of Apple stock in a transaction on Friday, October 2nd. The shares were sold at an average price of $332.94, for a total value of $8,460,671.28. Following the sale, the chief executive officer directly owned 59,567 shares of the company’s stock, valued at approximately $19,832,236.98. This trade represents a 29.90% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last 90 days, insiders have sold 284,454 shares of company stock valued at $94,662,594. Company insiders own 0.06% of the company’s stock.
Key Apple News Here are the key news stories impacting Apple this week:
Positive Sentiment: Strong iPhone Duo demand: Apple said only limited quantities of its $1,999 foldable iPhone Duo will be available for walk-in customers when it launches October 23. Online orders reportedly sold out within minutes, with some delivery estimates extending into January 2027. The demand signals support premium pricing and could make the new product a meaningful revenue catalyst. Apple will have limited iPhone Duo units available in stores Positive Sentiment: Upcoming product catalyst: Apple’s October 28 event is expected to feature new Pro Macs, potentially including a touchscreen MacBook Pro and M6-powered systems. A successful launch could strengthen expectations for renewed Mac growth and broaden Apple’s hardware lineup. Apple product event scheduled for October 28 Positive Sentiment: Expansion and ecosystem support: Apple’s India business reportedly delivered 31% revenue growth and 66% profit growth in fiscal 2026. Separately, Apple Wallet car-key support is expanding to selected General Motors vehicles, extending the reach of Apple’s services ecosystem. Neutral Sentiment: Supply-chain investment: Apple plans to commit up to $100 million to a U.S. titanium supplier over three years. The move may improve domestic sourcing and support iPhone Duo production, but it also highlights manufacturing constraints and does not immediately change earnings expectations. Apple commits to U.S. titanium manufacturing Neutral Sentiment: Insider selling: Two Apple insiders sold shares, with at least one transaction identified as covering tax withholding on vested equity awards. The sales are relatively small and do not clearly indicate weakening confidence. Negative Sentiment: Downgrade and valuation concerns: Loop Capital cut AAPL to Hold and lowered its price target to $330, citing weaker iPhone shipment expectations. UBS also warned that rising memory and component costs could pressure gross margins ahead of the November 2 earnings report. With Apple trading at roughly 39 times earnings and near its annual high, investors may demand stronger growth to justify the premium valuation. Loop Capital downgrades Apple on iPhone concerns Negative Sentiment: Regulatory risk: UK competition regulators are proposing easier access for rival contactless payment services on the iPhone, which could increase competition for Apple Pay and modestly weaken the services ecosystem. About Apple (Free Report)
Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.
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Fermata Advisors LLC lessened its stake in Apple Inc. (NASDAQ:AAPL – Free Report) by 7.5% in the third quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 57,818 shares of the iPhone maker’s stock after selling 4,662 shares during the quarter. Apple accounts for 3.7% of Fermata Advisors LLC’s investment portfolio, making the stock its largest position. Fermata Advisors LLC’s holdings in Apple were worth $19,254,000 as of its most recent filing with the Securities & Exchange Commission.
Other hedge funds and other institutional investors have also recently made changes to their positions in the company. Sterling Wealth Management Inc. increased its holdings in Apple by 0.3% in the second quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock valued at $3,351,000 after buying an additional 30 shares in the last quarter. Evansbrook LLC lifted its position in shares of Apple by 0.4% during the 1st quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock valued at $2,054,000 after acquiring an additional 34 shares during the period. JMG Financial Group Ltd. boosted its stake in shares of Apple by 0.7% during the 1st quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock worth $1,295,000 after acquiring an additional 35 shares in the last quarter. Advocate Investing Services LLC boosted its stake in shares of Apple by 0.5% during the 2nd quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker’s stock worth $2,271,000 after acquiring an additional 39 shares in the last quarter. Finally, Sugar Maple Asset Management LLC boosted its stake in shares of Apple by 2.0% during the 1st quarter. Sugar Maple Asset Management LLC now owns 2,029 shares of the iPhone maker’s stock worth $515,000 after acquiring an additional 40 shares in the last quarter. Institutional investors and hedge funds own 67.73% of the company’s stock.
Trending Headlines about Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Strong iPhone Duo demand: Apple said only limited quantities of its $1,999 foldable iPhone Duo will be available for walk-in customers when it launches October 23. Online orders reportedly sold out within minutes, with some delivery estimates extending into January 2027. The demand signals support premium pricing and could make the new product a meaningful revenue catalyst. Apple will have limited iPhone Duo units available in stores Positive Sentiment: Upcoming product catalyst: Apple’s October 28 event is expected to feature new Pro Macs, potentially including a touchscreen MacBook Pro and M6-powered systems. A successful launch could strengthen expectations for renewed Mac growth and broaden Apple’s hardware lineup. Apple product event scheduled for October 28 Positive Sentiment: Expansion and ecosystem support: Apple’s India business reportedly delivered 31% revenue growth and 66% profit growth in fiscal 2026. Separately, Apple Wallet car-key support is expanding to selected General Motors vehicles, extending the reach of Apple’s services ecosystem. Neutral Sentiment: Supply-chain investment: Apple plans to commit up to $100 million to a U.S. titanium supplier over three years. The move may improve domestic sourcing and support iPhone Duo production, but it also highlights manufacturing constraints and does not immediately change earnings expectations. Apple commits to U.S. titanium manufacturing Neutral Sentiment: Insider selling: Two Apple insiders sold shares, with at least one transaction identified as covering tax withholding on vested equity awards. The sales are relatively small and do not clearly indicate weakening confidence. Negative Sentiment: Downgrade and valuation concerns: Loop Capital cut AAPL to Hold and lowered its price target to $330, citing weaker iPhone shipment expectations. UBS also warned that rising memory and component costs could pressure gross margins ahead of the November 2 earnings report. With Apple trading at roughly 39 times earnings and near its annual high, investors may demand stronger growth to justify the premium valuation. Loop Capital downgrades Apple on iPhone concerns Negative Sentiment: Regulatory risk: UK competition regulators are proposing easier access for rival contactless payment services on the iPhone, which could increase competition for Apple Pay and modestly weaken the services ecosystem. Apple Trading Up 1.3% Apple stock opened at $343.99 on Thursday. The stock has a market cap of $5.02 trillion, a PE ratio of 39.45, a P/E/G ratio of 2.69 and a beta of 1.07. The stock has a 50-day moving average price of $328.05 and a 200 day moving average price of $308.42. Apple Inc. has a 52 week low of $243.42 and a 52 week high of $348.15. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. Apple (NASDAQ:AAPL – Get Free Report) last announced its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating the consensus estimate of $1.89 by $0.13. The firm had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm’s revenue for the quarter was up 16.4% on a year-over-year basis. During the same quarter in the previous year, the company posted $1.57 EPS. Equities research analysts predict that Apple Inc. will post 8.75 earnings per share for the current fiscal year.
Apple Announces Dividend The company also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a dividend of $0.27 per share. The ex-dividend date was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. Apple’s payout ratio is 12.39%.
Analysts Set New Price Targets AAPL has been the topic of a number of research reports. Bank of America restated a “buy” rating and issued a $370.00 price target on shares of Apple in a report on Wednesday, September 23rd. Moffett Nathanson set a $283.00 price objective on Apple and gave the stock a “neutral” rating in a report on Tuesday. Phillip Securities lifted their price objective on Apple from $290.00 to $300.00 and gave the stock a “neutral” rating in a report on Monday, September 14th. Morgan Stanley reiterated an “overweight” rating on shares of Apple in a research report on Wednesday. Finally, Raymond James Financial reissued a “market perform” rating on shares of Apple in a report on Friday, July 31st. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, fifteen have assigned a Hold rating and two have given a Sell rating to the company. Based on data from MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus target price of $340.12.
Read Our Latest Research Report on Apple
Insider Activity In other news, CEO John Ternus sold 25,412 shares of the business’s stock in a transaction that occurred on Friday, October 2nd. The shares were sold at an average price of $332.94, for a total value of $8,460,671.28. Following the completion of the transaction, the chief executive officer owned 59,567 shares of the company’s stock, valued at $19,832,236.98. The trade was a 29.90% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Deirdre O’brien sold 46,389 shares of the company’s stock in a transaction that occurred on Friday, October 2nd. The shares were sold at an average price of $333.42, for a total transaction of $15,467,020.38. Following the transaction, the senior vice president directly owned 136,810 shares in the company, valued at $45,615,190.20. The trade was a 25.32% decrease in their position. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last three months, insiders sold 284,454 shares of company stock worth $94,662,594. Corporate insiders own 0.06% of the company’s stock.
About Apple (Free Report)
Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.
Featured Stories Five stocks we like better than Apple GM Beat and Added a $20 Billion Buyback—Why Did the Stock Fall? Intercepting Growth: Karman Secures $218M Lockheed Martin Deal Tech Stocks Took a Hit—These 2 Pharma Stocks Are Near New Highs Chip Stocks Have Pulled Back—Here’s How 3 Semiconductor ETFs Stack Up for Investors Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
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The U.S. is home to the world's leading technology companies, which significantly impact its stock market indexes. Many top companies are justifying their valuation expansions with a long runway of earnings growth.
Apple just posted its strongest quarter in years, but analysts still slap Sell ratings on the stock while our model points toward a very different conclusion. Here is what the bears are missing and why the next growth chapter may…
The 24/7 Wall St. price target for Apple (NASDAQ:AAPL | AAPL Price Prediction) is $398.16. With the stock at $343.46, that implies 15.93% upside over a 12-month horizon, and our model rates the shares a buy.
Metric Value Current Price $343.46 Price Target from 24/7 Wall St. $398.16 Upside/Downside 15.93% Recommendation BUY Confidence Level 90% We make this call with strong conviction. Apple has beaten EPS estimates for nine consecutive quarters. The iPhone 17 cycle and Siri AI give it a second growth engine, and buybacks keep reducing the share count. The stock trades near record highs, and our model still sees room for the multiple to hold as earnings climb.
Record June Quarter Pushes Apple Near Its 52-Week High Apple shares rose 2.03% over the past week and 3.32% over the past month. They are up 26.68% year to date. The stock sits about 1.3% below its 52-week high of $348.15 and roughly 41.5% above its low of $242.76. The Wall Street Journal reported that Apple reached new highs despite a broader tech slump.
Fiscal third-quarter revenue rose 16.4% to $109.42 billion, beating the $108.96 billion consensus. EPS of $2.02 exceeded the $1.89 estimate. iPhone revenue came in at $54.25 billion, and Services reached $30.74 billion.
Why Bulls See $452 in Reach Our bull case reaches $452.02. On the July call, management said iPhone and Mac demand ran so far ahead of forecasts that it created supply constraints. Tim Cook called it “an incredibly strong iPhone and Mac product cycle that has really yielded demand beyond our expectation.”
Paid subscriptions passed 1.5 billion, and Siri AI could lead to more iCloud+ upgrades. Apple also bought back $62.094 billion of stock in the first nine months of fiscal 2026.
Memory Costs and a Rich Multiple Are the Risks Worth Watching Our bear case is $337.72. Analysts’ consensus target of $329.38 sits below the current price, and they hold 3 Sell and 3 Strong Sell ratings. Management called memory pricing a “100-year flood” and guided gross margin to 47% to 48%.
Tariff refunds also added roughly $0.11 to EPS last quarter, and that benefit will not repeat. The supply constraints stem from excess demand, which bulls would argue points to future revenue that has been delayed rather than lost.
How Apple Compares to Microsoft and Dell Company Forward P/E Quarterly Revenue Growth Apple 35x 16.4% Microsoft 25x 17.7% Dell 21x 57.7% Microsoft (NASDAQ:MSFT) is the closest mega-cap platform comparison. It grows at about Apple’s pace and posts a 40.3% profit margin, yet it trades at a lower forward multiple.
Dell Technologies (NYSE:DELL) competes with Apple in PCs, including the education market where MacBook Neo is taking share from Windows machines. Dell’s PEG ratio of 0.646 compares with Apple’s 2.706.
Against these two peers, the 24/7 Wall St. price target sits on the full side. Apple’s buybacks and its record of beating estimates help explain the premium.
Apple’s Next Growth Chapter Earns a BUY From Our Model The 24/7 Wall St. price target is $398.16, with a buy rating and 90% confidence. The biggest factor is earnings growth.
Net income rose 27.1% last quarter. The case grows stronger if supply catches up with demand and Siri AI launches widely. The thesis loses ground if memory costs push gross margin below guidance. On balance, Apple’s growth looks strong enough to support a premium multiple.
Year Price Target from 24/7 Wall St. 2026 $352.89 2027 $398.16 2028 $434.89 2029 $492.08 2030 $530.21 These projections assume Apple keeps running its strategy as it does today. Siri AI adoption could push results above these targets, while extended memory inflation or regulatory limits in the EU and China could weigh on them.
Contact [email protected] for any questions or corrections.
Baldwin Wealth Partners LLC MA decreased its position in Apple Inc. (NASDAQ:AAPL – Free Report) by 0.8% during the third quarter, according to the company in its most recent disclosure with the SEC. The firm owned 348,842 shares of the iPhone maker’s stock after selling 2,987 shares during the quarter. Apple makes up 7.8% of Baldwin Wealth Partners LLC MA’s portfolio, making the stock its biggest holding. Baldwin Wealth Partners LLC MA’s holdings in Apple were worth $115,875,000 at the end of the most recent quarter.
Other institutional investors and hedge funds have also bought and sold shares of the company. State Street Corp lifted its stake in shares of Apple by 4.7% in the 2nd quarter. State Street Corp now owns 630,662,494 shares of the iPhone maker’s stock worth $182,897,769,000 after purchasing an additional 28,321,085 shares during the period. Berkshire Hathaway Inc bought a new stake in Apple during the second quarter valued at approximately $65,950,297,000. Bank of America Corp DE bought a new stake in Apple during the second quarter valued at approximately $36,986,090,000. Legal & General Group Plc bought a new stake in Apple during the second quarter valued at approximately $30,443,242,000. Finally, Amundi increased its holdings in Apple by 23.2% during the first quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock valued at $18,547,637,000 after buying an additional 13,780,080 shares during the last quarter. 67.73% of the stock is owned by hedge funds and other institutional investors.
Wall Street Analysts Forecast Growth A number of brokerages have commented on AAPL. DA Davidson reaffirmed a “neutral” rating and set a $270.00 target price on shares of Apple in a report on Wednesday, September 2nd. Bank of America reiterated a “buy” rating and set a $370.00 price target on shares of Apple in a research note on Wednesday, September 23rd. JPMorgan Chase & Co. boosted their price objective on shares of Apple from $340.00 to $360.00 and gave the company an “overweight” rating in a research report on Monday, October 12th. UBS Group reissued a “neutral” rating on shares of Apple in a research report on Tuesday, October 6th. Finally, Oppenheimer restated a “market perform” rating on shares of Apple in a research note on Thursday, September 10th. One investment analyst has rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, fifteen have assigned a Hold rating and two have issued a Sell rating to the company’s stock. Based on data from MarketBeat, Apple has an average rating of “Moderate Buy” and a consensus price target of $340.12.
Get Our Latest Analysis on AAPL Apple Trading Up 1.3% Shares of NASDAQ:AAPL opened at $343.99 on Thursday. The stock has a 50 day moving average of $328.05 and a 200 day moving average of $308.42. The company has a market cap of $5.02 trillion, a PE ratio of 39.45, a price-to-earnings-growth ratio of 2.69 and a beta of 1.07. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. Apple Inc. has a 12-month low of $243.42 and a 12-month high of $348.15.
Apple (NASDAQ:AAPL – Get Free Report) last released its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.89 by $0.13. The company had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm’s quarterly revenue was up 16.4% compared to the same quarter last year. During the same period in the prior year, the firm posted $1.57 EPS. As a group, equities research analysts expect that Apple Inc. will post 8.75 EPS for the current year.
Apple Announces Dividend The company also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were issued a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple’s payout ratio is currently 12.39%.
Key Apple News Here are the key news stories impacting Apple this week:
Positive Sentiment: Strong iPhone Duo demand: Apple said only limited quantities of its $1,999 foldable iPhone Duo will be available for walk-in customers when it launches October 23. Online orders reportedly sold out within minutes, with some delivery estimates extending into January 2027. The demand signals support premium pricing and could make the new product a meaningful revenue catalyst. Apple will have limited iPhone Duo units available in stores Positive Sentiment: Upcoming product catalyst: Apple’s October 28 event is expected to feature new Pro Macs, potentially including a touchscreen MacBook Pro and M6-powered systems. A successful launch could strengthen expectations for renewed Mac growth and broaden Apple’s hardware lineup. Apple product event scheduled for October 28 Positive Sentiment: Expansion and ecosystem support: Apple’s India business reportedly delivered 31% revenue growth and 66% profit growth in fiscal 2026. Separately, Apple Wallet car-key support is expanding to selected General Motors vehicles, extending the reach of Apple’s services ecosystem. Neutral Sentiment: Supply-chain investment: Apple plans to commit up to $100 million to a U.S. titanium supplier over three years. The move may improve domestic sourcing and support iPhone Duo production, but it also highlights manufacturing constraints and does not immediately change earnings expectations. Apple commits to U.S. titanium manufacturing Neutral Sentiment: Insider selling: Two Apple insiders sold shares, with at least one transaction identified as covering tax withholding on vested equity awards. The sales are relatively small and do not clearly indicate weakening confidence. Negative Sentiment: Downgrade and valuation concerns: Loop Capital cut AAPL to Hold and lowered its price target to $330, citing weaker iPhone shipment expectations. UBS also warned that rising memory and component costs could pressure gross margins ahead of the November 2 earnings report. With Apple trading at roughly 39 times earnings and near its annual high, investors may demand stronger growth to justify the premium valuation. Loop Capital downgrades Apple on iPhone concerns Negative Sentiment: Regulatory risk: UK competition regulators are proposing easier access for rival contactless payment services on the iPhone, which could increase competition for Apple Pay and modestly weaken the services ecosystem. Insider Activity In other news, CEO John Ternus sold 25,412 shares of the stock in a transaction on Friday, October 2nd. The shares were sold at an average price of $332.94, for a total value of $8,460,671.28. Following the completion of the sale, the chief executive officer directly owned 59,567 shares of the company’s stock, valued at $19,832,236.98. This represents a 29.90% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, insider Timothy D. Cook sold 191,753 shares of the firm’s stock in a transaction on Friday, October 2nd. The shares were sold at an average price of $332.96, for a total transaction of $63,846,078.88. Following the sale, the insider owned 3,264,168 shares in the company, valued at $1,086,837,377.28. The trade was a 5.55% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last three months, insiders have sold 284,454 shares of company stock valued at $94,662,594. Company insiders own 0.06% of the company’s stock.
Apple Company Profile (Free Report)
Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.
Read More Five stocks we like better than Apple GM Beat and Added a $20 Billion Buyback—Why Did the Stock Fall? Intercepting Growth: Karman Secures $218M Lockheed Martin Deal Tech Stocks Took a Hit—These 2 Pharma Stocks Are Near New Highs Chip Stocks Have Pulled Back—Here’s How 3 Semiconductor ETFs Stack Up for Investors Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
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Apple earns a Buy rating with a 75/100 score from our rating system, despite elevated valuation. AAPL's strengths lie in business model quality, competitive advantage, innovation, and capital allocation, offset by macro risks and high valuation. Valuation remains a concern: AAPL trades at a P/E [FWD] of 38.94, 38.57% above sector median and 31.35% above its 5-year average.
Epic Games said on Wednesday that its popular shooter title "Fortnite" will return to Apple's (AAPL.O) App Store in Australia on Thursday, after the country's federal court found the iPhone maker violated competition law and ordered it to open up its iOS operating system.
A $210 XRP target has been circulating, but the math behind it reveals just how far that number strains reality. Here is what it would actually take to get there and why the obstacles go far beyond a simple bull…
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An XRP (CRYPTO: XRP) price prediction of $210 has drawn attention, though it has faced significant criticism as XRP continues to struggle despite Ripple’s recent announcements. The origin of this ambitious target remains unclear.
As of October 21, 2026, XRP is trading at $1.36, up 4.7% in the last 24 hours. However, this small rise does little to counter the overall decline. Over the past month, XRP has fallen by 12.9%, 27.3% year-to-date, and 44.8% over the past year. In October alone, it has fluctuated between $1.25 and $1.56.
So, what market value would XRP need to reach $210, and what could drive the token higher?
Market Value Needed for XRP to Reach $210
Market value, or market cap, is calculated by multiplying a token’s price by the total number of tokens in circulation. Currently, XRP has a market value of about $85.6 billion, based on about 63.13 billion tokens in circulation, ranking it fifth among all cryptocurrencies.
If XRP reached $210, its market cap would skyrocket to about $13.26 trillion. That’s a staggering increase of about 15,341% from its current price. For context, Bitcoin (CRYPTO: BTC) has a market value of $1.68 trillion. If XRP hit $210, it would be valued at roughly 7.9 times Bitcoin and about 2.7 times Apple (NASDAQ: AAPL | AAPL Price Prediction), which is valued at around $4.95 trillion.
Historically, XRP has never traded close to this level. Its all-time high is $3.65, reached on July 17, 2025, and it is currently trading 62.8% below that peak. At that record price, the market value for the current supply would be about $230.4 billion.
Furthermore, the situation becomes more complex as supply increases. XRP has a maximum supply of 100 billion tokens, with most already in circulation. Ripple holds a significant portion of these tokens in escrow, released on a set schedule. As those tokens enter circulation, a $210 price would imply a still larger market value than $13.26 trillion.
XRP ETF Inflows Add Millions When $210 Needs Trillions
A spot XRP ETF directly holds the cryptocurrency, so as new investments flow into the fund, it buys XRP. As of October 20, U.S. spot XRP ETFs have seen about $1.8 billion in total net inflows, managing around $1.5 billion in net assets.
However, investor interest seems to be waning. Recently, the funds saw zero net inflows on October 19 and October 20, after an outflow of about $2.5 million on October 16. The largest recent daily inflow occurred on September 25, bringing in $22.6 million. While these inflows add millions daily, reaching $210 would require trillions in new investment.
Ripple News and Payment Volume Have Not Lifted XRP
Ripple’s partnerships and announcements often signal adoption, yet recent news hasn’t translated into price gains for XRP. Despite five Ripple announcements, the price has continued to drop, fueling skepticism about the $210 prediction.
Many arguments for reaching $210 are based on the premise that banks would process massive sums through the XRP Ledger. However, the relationship between price and payment volume is not straightforward. Settlement tokens can be bought and sold in seconds.
This means a bank involved in a large transaction may hold XRP only briefly. This quick turnover suggests that substantial payment flows don’t require holding much XRP, keeping the market value supported by these flows below expected thresholds.
Can XRP Hit $210, and What Is a More Realistic XRP Price Prediction?
The likelihood of XRP reaching $210 anytime soon is slim, as that price would put XRP’s value at around 7.9 times Bitcoin’s. A more realistic recovery path would see XRP first climb back to $1.84, its price at the start of 2026, then to $2.42, where it stood a year earlier, and eventually to its record high of $3.65, equating to about $230.4 billion at the current supply.
For XRP to hit $10, its market value would need to reach $631.3 billion. Matching Bitcoin’s $1.68 trillion would require a price of about $26.61 before escrow releases. Sustaining daily inflows similar to the $22.6 million seen on September 25 for several months would likely be necessary to approach the $3.65 record. If inflows stagnate and XRP falls below its October low of $1.25, it could decline further before any rebound begins.
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Is the safety of a global ecosystem more valuable than the explosive growth of artificial intelligence (AI) hardware? Choosing between Apple (AAPL +1.19%) and SK Hynix (SKHY +1.98%) requires balancing stability against volatility.
Apple focuses on integrated consumer hardware and high-margin services to maintain a loyal global user base. SK Hynix operates in the cyclical memory market, supplying critical components for data centers and AI processing. Both companies represent different ways to play the ongoing evolution of the global technology sector in 2026.
The case for AppleApple designs and sells consumer electronics, including the iPhone and Mac computers, while generating significant revenue from its high-margin Services segment. In the broader landscape of tech stocks, the company maintains a dominant position through a mix of direct retail sales and indirect distribution via cellular carriers. This strategy leverages a massive global user base and includes critical licensing agreements for search services on its platforms.
On a trailing-12-month (TTM) basis through the second quarter of 2026, Apple's total revenue reached $466 billion, which represents a growth rate of about 14%. This growth lifted net income to roughly $129 billion, resulting in a net margin of close to 28%. This level of profitability reflects an increase from the previous year as the company continues to scale its service offerings.
As for financial health, Apple's debt-to-equity ratio was nearly 0.8x, meaning its total debt is less than its net assets (shareholders' equity). The current ratio was 1.0x, and the company generated close to $137 billion in free cash flow, which is cash remaining after operating and capital expenses. This strong cash generation provides the flexibility to fund ongoing research and maintain a robust capital return program.
The case for SK HynixSK Hynix specializes in manufacturing memory chips such as DRAM and NAND flash, and is currently transforming into a full-stack AI memory creator. According to its 2025 annual report, the company is focusing on high-bandwidth memory to meet the intense demands of data center customers. While it does not disclose specific major customers in its filings, it serves the global hardware providers essential to the AI revolution.
TTM revenue reached approximately $129 billion, more than double the year-ago period, as the semiconductor cycle turned favorable. The company reported net income of nearly $109 billion, reflecting a significant increase in finance income. This performance indicates a strong recovery from previous years, when the memory market faced oversupply and lower prices.
The company's debt-to-equity ratio was approximately 0.1x, indicating a very conservative debt level relative to equity. The current ratio was roughly 2.6x, measuring the company's ability to cover its short-term liabilities with liquid assets. Free cash flow for the period was approximately $60 billion, which represents the cash available after all operating and equipment costs are paid.
Risk profile comparisonApple faces intense competition in markets defined by short product life cycles and aggressive pricing. The company is currently managing several regulatory and legal risks, including antitrust investigations into its App Store. It also recently navigated a $250 million settlement involving artificial intelligence marketing claims for Siri.
SK Hynix faces the inherent cyclicality of the semiconductor industry, where demand for memory can fluctuate wildly. The company must compete against large rivals such as Samsung and Micron while maintaining high capital expenditures. Geopolitical tensions also pose a risk given the concentration of its manufacturing facilities in a single region.
Valuation comparisonSK Hynix appears significantly more affordable than Apple, given its lower earnings and sales multiples.
MetricAppleSK HynixForward P/E35.7x5.5xP/S ratio10.7x7.1xValuation metrics include those sourced from Financial Modeling Prep (FMP) and may differ from those of other data providers.
SK Hynix is growing revenue and profits at much higher rates, but it trades at a lower valuation relative to Apple for a reason. It operates in a highly cyclical industry prone to volatile memory selling prices that can negatively impact revenue and profits. If memory supply catches up with demand, profits could come under severe pressure, sending SK Hynix shares lower.
SK Hynix is a high-risk, high-reward proposition right now. That's why I would rather buy Apple heading into 2027. Apple has a large user base, which gives the company a significant opportunity to distribute AI services. Its upcoming redesigned Health app and Siri AI promise to be just the start of Apple's deeper push into AI-powered personalization across its devices.
The caveat is valuation. Trading at 35 times forward earnings estimates, you could argue that a lot of growth is already priced into Apple stock. But businesses with durable competitive moats usually trade at premium valuations. Apple doesn't face the same volatility in selling prices for its products as SK Hynix. It delivers more stable year-to-year revenue and profits, which is worth paying up for.
Vancouver, British Columbia--(Newsfile Corp. - October 21, 2026) - Railtown AI Technologies Inc. (CSE: RAIL) (OTCQB: RLAIF) ("Railtown" or the "Company") today announced the open-source release of its Railtracks Swift Agent Development Kit (ADK), making its native Swift framework for developing intelligent AI agents publicly available on GitHub under the permissive MIT license.
The release builds on Railtown's existing open-source Railtracks framework for Python, extending the Company's developer ecosystem into Apple's native development environment and providing Swift developers with tools to build intelligent, agentic applications.
The initiative is part of Railtown's broader strategy to encourage adoption of its AI development technologies by removing barriers to entry, supporting community-driven innovation and introducing developers to the Company's expanding technology ecosystem.
While Railtracks ADK is available as an open-source development framework, Railtown's commercial Conductr platform provides complementary infrastructure for deploying, managing, orchestrating and observing AI agents in production environments.
The Company believes this combination of open-source development tools and commercial production infrastructure creates opportunities to expand its developer community while establishing pathways for future platform adoption and usage-based revenue.
Building Trust Through Open Source
As AI agents become increasingly capable of interacting with personal information, enterprise systems and digital services, trust, transparency and security are becoming essential considerations for developers and organizations.
Open-source development allows developers, researchers and security professionals to inspect, evaluate and contribute to underlying technologies, supporting independent scrutiny, community collaboration and continuous improvement.
By releasing Railtracks Swift ADK under the MIT license, Railtown enables developers to use, modify and distribute the framework, including within commercial applications, without requiring a commercial license from Railtown.
The Company believes this openness is particularly valuable for agentic applications, where developers must understand how intelligent systems interact with data, invoke tools and execute actions.
"We believe the future of software is agentic, and that future must be built on trust, transparency and collaboration," said Marwan Haddad, CTO and Co-Founder of Railtown AI. "Open source is fundamental to that vision. By making Railtracks available to both Python and Swift developers, we're inviting the global developer community to contribute, innovate and help shape the technologies that will power the next generation of intelligent applications."
Empowering Developers Across Apple's Ecosystem
Railtracks Swift ADK provides a native Swift framework designed to simplify the development of intelligent AI agents across supported Apple platforms.
The framework supports agent reasoning, tool invocation, structured outputs, multi-agent orchestration, execution tracing and configurable guardrails.
Developers can work with multiple AI model providers, including OpenAI, Anthropic and Google Gemini, while also accessing supported on-device Apple Intelligence capabilities on compatible devices and operating systems.
This flexibility allows developers to select AI technologies appropriate to their applications while working within a native Swift development environment.
Railtown believes Apple's integrated hardware, software and privacy architecture provides an attractive foundation for the next generation of intelligent applications.
By making Railtracks Swift ADK openly available, the Company aims to encourage experimentation, accelerate developer participation and support innovation in agentic applications across Apple's ecosystem.
Connecting Open-Source Adoption to Commercial Platform Opportunities
Railtown's open-source strategy is designed to complement the commercialization of its Conductr platform.
Through Railtracks, developers can build and experiment with intelligent agents using freely available development tools. As those applications evolve toward production use, developers and organizations may require additional infrastructure for deployment, orchestration, monitoring, security and operational management.
Conductr is designed to address these requirements by providing a commercial environment for operating AI agents and applications.
Under this approach, Railtown aims to establish a developer-to-platform adoption pathway in which open-source tools help attract developers to its technology ecosystem, while Conductr provides optional commercial services as applications move into production.
The Company believes broader developer participation may create opportunities for recurring and consumption-based revenue through the use of Conductr's commercial platform capabilities.
Importantly, developers are not required to use Conductr to develop applications with the open-source Railtracks Swift ADK.
This separation between open-source development and optional commercial infrastructure is intended to preserve developer flexibility while allowing Railtown to participate commercially when developers and enterprises require additional production capabilities.
"Open-sourcing Railtracks is a deliberate part of our long-term platform strategy," said Cory Brandolini, CEO of Railtown AI. "We believe that removing barriers for developers is one of the most effective ways to encourage innovation and expand participation in the AI ecosystem.
"By making Railtracks available to Python and Swift developers, we're expanding the number of developers who can engage with our technologies. As their applications grow, Conductr provides a commercial pathway through deployment, orchestration, observability and ongoing platform consumption. We believe this approach aligns developer freedom with Railtown's objective of building a scalable, commercially sustainable AI platform business."
Open Innovation Meets Enterprise Accountability
While open-source frameworks can accelerate innovation and lower development barriers, organizations deploying AI agents into business-critical environments must also address reliability, governance, operational visibility and security.
Railtown's broader technology ecosystem is designed to support this transition from development to production.
Through its Railtracks development frameworks and Conductr platform, the Company seeks to provide developers and organizations with complementary capabilities for creating, deploying and operating intelligent applications.
"Open source accelerates innovation, but enterprises also need confidence in how intelligent systems operate," added Haddad. "Our vision is to support both: an open foundation that empowers developers and commercial infrastructure that helps organizations deploy and manage agents responsibly."
The Company believes this combination can help organizations adopt agentic technologies while addressing the practical requirements of production software.
Advancing Railtown's Developer Ecosystem Strategy
Railtown believes agentic computing represents a significant evolution in software development, as applications increasingly incorporate intelligent agents capable of interpreting user intent, coordinating workflows and performing tasks.
The Company intends to continue supporting open-source development and community participation as part of its broader technology and commercialization strategy.
With Railtracks now available in Python and Swift, Railtown is expanding the accessibility of its development technologies across two widely used programming ecosystems.
The Company believes this approach can support greater developer engagement, encourage additional applications and integrations, and increase awareness of Conductr's commercial platform capabilities.
While the commercial impact of the initiative will depend on developer adoption, production deployment requirements and customer utilization, Railtown believes open-source participation can provide an additional channel for introducing developers and organizations to its technology ecosystem.
Through this strategy, Railtown aims to combine open innovation with commercial infrastructure, supporting developers from initial experimentation through the deployment and operation of intelligent applications.
Railtracks Swift ADK is publicly available on GitHub under the MIT license at:
https://github.com/RailtownAI/Railtracks-swift
About Railtown AI Technologies Inc.
Railtown AI Technologies Inc. is a technology company developing AI-powered platforms and solutions designed to simplify the development, deployment and operation of intelligent applications.
Through its Conductr platform, Railtracks Agent Development Kit and Railengine data infrastructure, Railtown provides developers and organizations with tools to build, connect, deploy and monitor AI agents and applications.
This news release contains forward-looking statements relating to the future operations of the Company and other statements that are not historical facts. Forward-looking statements are often identified by terms such as "will," "may", "should", "intends", "anticipates", "expects" and similar expressions. All statements other than statements of historical fact included in this release, including, without limitation, statements regarding the future plans and objectives of the Company, the commencement of trading of the Company's common shares on the CSE, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Important factors that could cause actual results to differ materially from the Company's expectations are risks detailed from time to time in the filings made by the Company with securities regulators.
Readers are cautioned that assumptions used in the preparation of any forward-looking information may prove to be incorrect. Events or circumstances may cause actual results to differ materially from those predicted, as a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of the Company. As a result, the Company cannot guarantee that any forward-looking statement will materialize, and readers should not place undue reliance on any forward-looking information. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. The forward-looking statements contained in this news release are made as of the date of this news release and the Company will only update or revise publicly any of the included forward-looking statements as expressly required by Canadian securities law.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/320104
Source: Railtown AI Technologies Inc.
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The new foldable iPhone Duo is on display during Apple's event at the Steve Jobs Theater in Cupertino, California, U.S. September 9, 2026. REUTERS/Carlos Barria Apple (AAPL.O) on Wednesday said it will have 'limited' numbers of its folding iPhone Duo phone available for walk-in customers when the device launches Friday, after initial online orders sold out in minutes and pushed delivery times for some customers to January.
Friday Financial lifted its stake in Apple Inc. (NASDAQ:AAPL – Free Report) by 20.8% during the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The fund owned 24,653 shares of the iPhone maker’s stock after acquiring an additional 4,250 shares during the period. Apple makes up 1.6% of Friday Financial’s portfolio, making the stock its 16th largest holding. Friday Financial’s holdings in Apple were worth $8,143,000 as of its most recent SEC filing.
A number of other institutional investors and hedge funds have also bought and sold shares of the stock. ANB Bank boosted its stake in Apple by 17.8% during the third quarter. ANB Bank now owns 44,670 shares of the iPhone maker’s stock worth $14,442,000 after buying an additional 6,737 shares in the last quarter. Argus Investors Counsel Inc. increased its stake in Apple by 4.7% in the third quarter. Argus Investors Counsel Inc. now owns 16,561 shares of the iPhone maker’s stock valued at $5,472,000 after acquiring an additional 748 shares during the period. Freestate Advisors LLC raised its holdings in shares of Apple by 2.4% in the 3rd quarter. Freestate Advisors LLC now owns 4,505 shares of the iPhone maker’s stock worth $1,500,000 after buying an additional 104 shares in the last quarter. Castleview Partners LLC raised its stake in Apple by 50.1% during the third quarter. Castleview Partners LLC now owns 36,018 shares of the iPhone maker’s stock worth $11,309,000 after acquiring an additional 12,027 shares in the last quarter. Finally, Stokes Capital Advisors LLC increased its position in shares of Apple by 25.8% during the 3rd quarter. Stokes Capital Advisors LLC now owns 57,932 shares of the iPhone maker’s stock worth $18,584,000 after purchasing an additional 11,885 shares in the last quarter. Institutional investors own 67.73% of the company’s stock.
Wall Street Analysts Forecast Growth Several research analysts have recently commented on AAPL shares. The Goldman Sachs Group initiated coverage on Apple in a report on Monday, August 17th. They issued a “buy” rating on the stock. KeyCorp reaffirmed an “underweight” rating on shares of Apple in a report on Thursday, October 15th. Maxim Group lifted their price objective on Apple from $350.00 to $380.00 and gave the company a “buy” rating in a research report on Friday, July 31st. JPMorgan Chase & Co. boosted their price objective on Apple from $340.00 to $360.00 and gave the stock an “overweight” rating in a research note on Monday, October 12th. Finally, Piper Sandler began coverage on Apple in a report on Monday, August 17th. They set an “overweight” rating on the stock. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, fifteen have assigned a Hold rating and two have given a Sell rating to the company’s stock. Based on data from MarketBeat.com, Apple has a consensus rating of “Moderate Buy” and an average price target of $340.12.
Get Our Latest Stock Report on Apple Apple Stock Performance AAPL stock opened at $339.50 on Wednesday. The company has a 50 day moving average price of $327.22 and a 200 day moving average price of $307.80. Apple Inc. has a fifty-two week low of $243.42 and a fifty-two week high of $348.15. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. The stock has a market capitalization of $4.95 trillion, a PE ratio of 38.93, a price-to-earnings-growth ratio of 2.72 and a beta of 1.07.
Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The firm had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%. The business’s quarterly revenue was up 16.4% compared to the same quarter last year. During the same period last year, the company earned $1.57 EPS. Analysts forecast that Apple Inc. will post 8.75 EPS for the current year.
Apple Announces Dividend The company also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were given a dividend of $0.27 per share. The ex-dividend date was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. Apple’s payout ratio is presently 12.39%.
Insider Transactions at Apple In related news, insider Timothy D. Cook sold 191,753 shares of Apple stock in a transaction dated Friday, October 2nd. The stock was sold at an average price of $332.96, for a total value of $63,846,078.88. Following the completion of the sale, the insider directly owned 3,264,168 shares in the company, valued at $1,086,837,377.28. This trade represents a 5.55% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Deirdre O’brien sold 46,389 shares of Apple stock in a transaction dated Friday, October 2nd. The stock was sold at an average price of $333.42, for a total value of $15,467,020.38. Following the completion of the sale, the senior vice president owned 136,810 shares of the company’s stock, valued at approximately $45,615,190.20. The trade was a 25.32% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last three months, insiders sold 284,454 shares of company stock worth $94,662,594. 0.06% of the stock is owned by insiders.
Apple News Summary Here are the key news stories impacting Apple this week:
Positive Sentiment: Strong iPhone Duo demand: Apple’s $1,999 foldable iPhone reportedly generated extraordinary preorders, with delivery estimates extending into January 2027. The response supports premium pricing and suggests the new product could become a meaningful growth catalyst. Apple’s $1,999 foldable phone is set to hit stores Friday Positive Sentiment: Upcoming Mac launch: Apple scheduled its “Pro and Tell” event for October 28, where analysts expect new Macs and potentially the company’s first touchscreen MacBook. The event could provide a near-term catalyst and demonstrate momentum under CEO John Ternus. Apple announces product launch event for Oct. 28 Positive Sentiment: Supply-chain and ecosystem investments: Apple committed up to $100 million to a U.S. titanium supplier to support iPhone production. Apple Wallet car-key support is also expanding to select General Motors vehicles, strengthening the company’s hardware and services ecosystem. Apple commits up to $100 million for U.S. titanium Neutral Sentiment: Mixed analyst outlook: Bank of America and JPMorgan maintained bullish ratings, citing iPhone Duo demand and long-term AI potential, while other analysts have become more cautious. Negative Sentiment: Downgrades and demand concerns: Loop Capital downgraded AAPL to Hold and cut its price target from $370 to $330, citing risks that iPhone shipments may not recover as expected. KeyBanc also flagged weaker upgrade intentions among consumers. Apple gets a downgrade from Loop Capital on fears of slow iPhone sales Negative Sentiment: Margin and valuation risk: UBS expects higher memory and component costs to pressure gross margins while iPhone growth slows. With Apple trading at a premium earnings multiple, investors may require stronger earnings or a new catalyst to support further gains. Apple faces gross margin pressure as UBS flags slowing iPhone growth Apple Company Profile (Free Report)
Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.
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Jacobs & Co. CA boosted its holdings in Apple Inc. (NASDAQ:AAPL – Free Report) by 2.2% in the 3rd quarter, according to its most recent Form 13F filing with the Securities & Exchange Commission. The fund owned 239,202 shares of the iPhone maker’s stock after purchasing an additional 5,136 shares during the period. Apple makes up 7.1% of Jacobs & Co. CA’s portfolio, making the stock its largest position. Jacobs & Co. CA’s holdings in Apple were worth $79,659,000 as of its most recent SEC filing.
Other institutional investors have also added to or reduced their stakes in the company. Berkshire Hathaway Inc bought a new stake in shares of Apple in the 2nd quarter valued at about $65,950,297,000. Bank of America Corp DE bought a new position in Apple during the 2nd quarter worth approximately $36,986,090,000. Legal & General Group Plc bought a new position in Apple during the 2nd quarter worth approximately $30,443,242,000. Deutsche Bank AG purchased a new position in Apple in the 2nd quarter worth approximately $13,658,359,000. Finally, Mitsubishi UFJ Asset Management Co. Ltd. purchased a new position in Apple in the 2nd quarter worth approximately $10,588,946,000. 67.73% of the stock is currently owned by hedge funds and other institutional investors.
Apple Stock Down 1.0% Shares of NASDAQ:AAPL opened at $339.50 on Wednesday. Apple Inc. has a 1 year low of $243.42 and a 1 year high of $348.15. The company has a market cap of $4.95 trillion, a PE ratio of 38.93, a P/E/G ratio of 2.72 and a beta of 1.07. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. The stock’s 50-day moving average is $327.22 and its 200 day moving average is $307.80.
Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%. The business had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. During the same quarter in the prior year, the company posted $1.57 EPS. Apple’s quarterly revenue was up 16.4% compared to the same quarter last year. Sell-side analysts anticipate that Apple Inc. will post 8.75 EPS for the current year. Apple Dividend Announcement The firm also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s payout ratio is 12.39%.
Insiders Place Their Bets In related news, SVP Deirdre O’brien sold 46,389 shares of the company’s stock in a transaction that occurred on Friday, October 2nd. The stock was sold at an average price of $333.42, for a total transaction of $15,467,020.38. Following the completion of the transaction, the senior vice president owned 136,810 shares in the company, valued at $45,615,190.20. This represents a 25.32% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 2,399 shares of the firm’s stock in a transaction on Tuesday, September 29th. The stock was sold at an average price of $336.18, for a total value of $806,495.82. Following the completion of the sale, the senior vice president directly owned 41,992 shares of the company’s stock, valued at $14,116,870.56. The trade was a 5.40% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 284,454 shares of company stock valued at $94,662,594 over the last three months. 0.06% of the stock is currently owned by corporate insiders.
Analysts Set New Price Targets AAPL has been the subject of several recent research reports. Sanford C. Bernstein reiterated an “outperform” rating on shares of Apple in a research report on Friday, September 25th. Morgan Stanley set a $355.00 target price on shares of Apple and gave the stock an “overweight” rating in a report on Thursday, October 1st. Yorkville Ives began coverage on shares of Apple in a report on Tuesday, October 6th. They issued an “outperform” rating and a $400.00 target price on the stock. China Renaissance downgraded shares of Apple from a “buy” rating to a “hold” rating and decreased their target price for the stock from $329.00 to $280.00 in a research note on Tuesday, August 4th. Finally, Needham & Company LLC reiterated a “hold” rating on shares of Apple in a report on Thursday, October 1st. One research analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, fifteen have issued a Hold rating and two have given a Sell rating to the company. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $340.12.
Get Our Latest Stock Analysis on Apple
Trending Headlines about Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Strong iPhone Duo demand: Apple’s $1,999 foldable iPhone reportedly generated extraordinary preorders, with delivery estimates extending into January 2027. The response supports premium pricing and suggests the new product could become a meaningful growth catalyst. Apple’s $1,999 foldable phone is set to hit stores Friday Positive Sentiment: Upcoming Mac launch: Apple scheduled its “Pro and Tell” event for October 28, where analysts expect new Macs and potentially the company’s first touchscreen MacBook. The event could provide a near-term catalyst and demonstrate momentum under CEO John Ternus. Apple announces product launch event for Oct. 28 Positive Sentiment: Supply-chain and ecosystem investments: Apple committed up to $100 million to a U.S. titanium supplier to support iPhone production. Apple Wallet car-key support is also expanding to select General Motors vehicles, strengthening the company’s hardware and services ecosystem. Apple commits up to $100 million for U.S. titanium Neutral Sentiment: Mixed analyst outlook: Bank of America and JPMorgan maintained bullish ratings, citing iPhone Duo demand and long-term AI potential, while other analysts have become more cautious. Negative Sentiment: Downgrades and demand concerns: Loop Capital downgraded AAPL to Hold and cut its price target from $370 to $330, citing risks that iPhone shipments may not recover as expected. KeyBanc also flagged weaker upgrade intentions among consumers. Apple gets a downgrade from Loop Capital on fears of slow iPhone sales Negative Sentiment: Margin and valuation risk: UBS expects higher memory and component costs to pressure gross margins while iPhone growth slows. With Apple trading at a premium earnings multiple, investors may require stronger earnings or a new catalyst to support further gains. Apple faces gross margin pressure as UBS flags slowing iPhone growth About Apple (Free Report)
Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.
Featured Stories Five stocks we like better than Apple Aurora Rejects Curaleaf’s Higher Bid, But the Takeover Fight Isn’t Over Centrus Energy Is Building a Nuclear Fuel Powerhouse—Why Is Its Stock Struggling? Halliburton Gains Traction: Multiyear Upcycle Ahead Meta Platforms’ AI Comeback Faces an Earnings Test—And a $10 Billion Charge
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Gilpin Wealth Management LLC increased its holdings in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 23.1% during the 3rd quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 14,261 shares of the iPhone maker’s stock after acquiring an additional 2,675 shares during the quarter. Apple makes up approximately 3.1% of Gilpin Wealth Management LLC’s holdings, making the stock its 3rd biggest holding. Gilpin Wealth Management LLC’s holdings in Apple were worth $4,653,000 as of its most recent filing with the Securities & Exchange Commission.
Other large investors have also recently bought and sold shares of the company. Avenir Tech Ltd bought a new stake in shares of Apple in the 2nd quarter worth approximately $29,000. Longfellow Investment Management Co. LLC acquired a new position in Apple during the 2nd quarter valued at approximately $30,000. Lifetime Wealth Management P.C. bought a new position in Apple during the 4th quarter worth $41,000. ABS Investment Management LLC bought a new position in Apple during the 2nd quarter worth $376,168,000. Finally, Bamco Inc. NY bought a new position in Apple during the 2nd quarter worth $118,000. Institutional investors own 67.73% of the company’s stock.
Insider Activity at Apple In other news, SVP Jennifer Newstead sold 2,399 shares of the company’s stock in a transaction that occurred on Tuesday, September 29th. The shares were sold at an average price of $336.18, for a total value of $806,495.82. Following the completion of the sale, the senior vice president directly owned 41,992 shares of the company’s stock, valued at approximately $14,116,870.56. This represents a 5.40% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. Also, SVP Deirdre O’brien sold 46,389 shares of the stock in a transaction that occurred on Friday, October 2nd. The shares were sold at an average price of $333.42, for a total transaction of $15,467,020.38. Following the completion of the transaction, the senior vice president owned 136,810 shares of the company’s stock, valued at $45,615,190.20. This trade represents a 25.32% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold a total of 284,454 shares of company stock worth $94,662,594 in the last 90 days. Corporate insiders own 0.06% of the company’s stock.
Analysts Set New Price Targets A number of research firms have issued reports on AAPL. Moffett Nathanson set a $283.00 target price on Apple and gave the company a “neutral” rating in a research note on Tuesday. Raymond James Financial reissued a “market perform” rating on shares of Apple in a report on Friday, July 31st. Arete Research upped their price target on shares of Apple from $305.00 to $335.00 and gave the stock a “buy” rating in a research report on Wednesday, June 24th. Rothschild & Co Redburn set a $400.00 price objective on shares of Apple and gave the stock a “buy” rating in a report on Monday, August 17th. Finally, Maxim Group increased their price objective on shares of Apple from $350.00 to $380.00 and gave the stock a “buy” rating in a report on Friday, July 31st. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, fifteen have assigned a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat.com, Apple presently has a consensus rating of “Moderate Buy” and an average price target of $340.12. Get Our Latest Report on AAPL
Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Strong iPhone Duo demand: Apple’s $1,999 foldable iPhone reportedly generated extraordinary preorders, with delivery estimates extending into January 2027. The response supports premium pricing and suggests the new product could become a meaningful growth catalyst. Apple’s $1,999 foldable phone is set to hit stores Friday Positive Sentiment: Upcoming Mac launch: Apple scheduled its “Pro and Tell” event for October 28, where analysts expect new Macs and potentially the company’s first touchscreen MacBook. The event could provide a near-term catalyst and demonstrate momentum under CEO John Ternus. Apple announces product launch event for Oct. 28 Positive Sentiment: Supply-chain and ecosystem investments: Apple committed up to $100 million to a U.S. titanium supplier to support iPhone production. Apple Wallet car-key support is also expanding to select General Motors vehicles, strengthening the company’s hardware and services ecosystem. Apple commits up to $100 million for U.S. titanium Neutral Sentiment: Mixed analyst outlook: Bank of America and JPMorgan maintained bullish ratings, citing iPhone Duo demand and long-term AI potential, while other analysts have become more cautious. Negative Sentiment: Downgrades and demand concerns: Loop Capital downgraded AAPL to Hold and cut its price target from $370 to $330, citing risks that iPhone shipments may not recover as expected. KeyBanc also flagged weaker upgrade intentions among consumers. Apple gets a downgrade from Loop Capital on fears of slow iPhone sales Negative Sentiment: Margin and valuation risk: UBS expects higher memory and component costs to pressure gross margins while iPhone growth slows. With Apple trading at a premium earnings multiple, investors may require stronger earnings or a new catalyst to support further gains. Apple faces gross margin pressure as UBS flags slowing iPhone growth Apple Trading Down 1.0% NASDAQ:AAPL opened at $339.50 on Wednesday. Apple Inc. has a 1 year low of $243.42 and a 1 year high of $348.15. The stock has a market cap of $4.95 trillion, a price-to-earnings ratio of 38.93, a PEG ratio of 2.72 and a beta of 1.07. The business has a fifty day moving average of $327.22 and a 200-day moving average of $307.80. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00.
Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. During the same period in the previous year, the business earned $1.57 earnings per share. The company’s revenue was up 16.4% on a year-over-year basis. Equities analysts predict that Apple Inc. will post 8.75 earnings per share for the current year.
Apple Dividend Announcement The business also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were given a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio is currently 12.39%.
Apple Company Profile (Free Report)
Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.
Featured Stories Five stocks we like better than Apple Aurora Rejects Curaleaf’s Higher Bid, But the Takeover Fight Isn’t Over Centrus Energy Is Building a Nuclear Fuel Powerhouse—Why Is Its Stock Struggling? Halliburton Gains Traction: Multiyear Upcycle Ahead Meta Platforms’ AI Comeback Faces an Earnings Test—And a $10 Billion Charge
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
Mirador Capital Partners LP boosted its position in Apple Inc. (NASDAQ:AAPL – Free Report) by 1.2% during the 3rd quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 125,280 shares of the iPhone maker’s stock after purchasing an additional 1,481 shares during the quarter. Apple comprises 4.9% of Mirador Capital Partners LP’s investment portfolio, making the stock its 3rd biggest position. Mirador Capital Partners LP’s holdings in Apple were worth $41,721,000 at the end of the most recent reporting period.
Several other large investors have also recently bought and sold shares of the company. Prospect Hill Management LLC purchased a new position in Apple in the second quarter worth $146,370,000. Focus Partners Advisor Solutions LLC purchased a new stake in Apple during the second quarter valued at about $168,646,000. Wealthfront Advisers LLC purchased a new stake in Apple during the second quarter valued at about $482,388,000. Satovsky Asset Management LLC bought a new stake in Apple during the second quarter worth about $16,064,000. Finally, Gouws Capital LLC lifted its stake in Apple by 136.9% during the third quarter. Gouws Capital LLC now owns 37,504 shares of the iPhone maker’s stock worth $12,490,000 after purchasing an additional 21,676 shares during the last quarter. 67.73% of the stock is owned by institutional investors.
Wall Street Analyst Weigh In A number of equities analysts have recently issued reports on the company. Sanford C. Bernstein reiterated an “outperform” rating on shares of Apple in a report on Friday, September 25th. Citigroup restated a “buy” rating on shares of Apple in a research report on Thursday, September 10th. Jefferies Financial Group restated an “underperform” rating on shares of Apple in a research report on Wednesday, September 9th. Wells Fargo & Company reaffirmed an “overweight” rating and issued a $350.00 target price (up from $310.00) on shares of Apple in a research note on Friday, July 31st. Finally, Phillip Securities increased their price target on shares of Apple from $290.00 to $300.00 and gave the company a “neutral” rating in a research report on Monday, September 14th. One analyst has rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, fifteen have assigned a Hold rating and two have given a Sell rating to the company’s stock. According to MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus target price of $340.12.
View Our Latest Stock Report on Apple Insider Activity In related news, CEO John Ternus sold 25,412 shares of Apple stock in a transaction on Friday, October 2nd. The shares were sold at an average price of $332.94, for a total value of $8,460,671.28. Following the transaction, the chief executive officer directly owned 59,567 shares of the company’s stock, valued at $19,832,236.98. The trade was a 29.90% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Deirdre O’brien sold 46,389 shares of the company’s stock in a transaction on Friday, October 2nd. The shares were sold at an average price of $333.42, for a total transaction of $15,467,020.38. Following the sale, the senior vice president owned 136,810 shares of the company’s stock, valued at $45,615,190.20. This represents a 25.32% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last 90 days, insiders have sold 284,454 shares of company stock valued at $94,662,594. Corporate insiders own 0.06% of the company’s stock.
Apple Trading Down 1.0% Shares of AAPL stock opened at $339.50 on Wednesday. The stock has a market capitalization of $4.95 trillion, a PE ratio of 38.93, a P/E/G ratio of 2.72 and a beta of 1.07. Apple Inc. has a 1-year low of $243.42 and a 1-year high of $348.15. The business has a 50-day moving average of $327.22 and a 200 day moving average of $307.80. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93.
Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.89 by $0.13. The business had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%. Apple’s revenue for the quarter was up 16.4% compared to the same quarter last year. During the same period last year, the company earned $1.57 EPS. As a group, sell-side analysts anticipate that Apple Inc. will post 8.75 earnings per share for the current year.
Apple Dividend Announcement The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio is 12.39%.
Trending Headlines about Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Strong iPhone Duo demand: Apple’s $1,999 foldable iPhone reportedly generated extraordinary preorders, with delivery estimates extending into January 2027. The response supports premium pricing and suggests the new product could become a meaningful growth catalyst. Apple’s $1,999 foldable phone is set to hit stores Friday Positive Sentiment: Upcoming Mac launch: Apple scheduled its “Pro and Tell” event for October 28, where analysts expect new Macs and potentially the company’s first touchscreen MacBook. The event could provide a near-term catalyst and demonstrate momentum under CEO John Ternus. Apple announces product launch event for Oct. 28 Positive Sentiment: Supply-chain and ecosystem investments: Apple committed up to $100 million to a U.S. titanium supplier to support iPhone production. Apple Wallet car-key support is also expanding to select General Motors vehicles, strengthening the company’s hardware and services ecosystem. Apple commits up to $100 million for U.S. titanium Neutral Sentiment: Mixed analyst outlook: Bank of America and JPMorgan maintained bullish ratings, citing iPhone Duo demand and long-term AI potential, while other analysts have become more cautious. Negative Sentiment: Downgrades and demand concerns: Loop Capital downgraded AAPL to Hold and cut its price target from $370 to $330, citing risks that iPhone shipments may not recover as expected. KeyBanc also flagged weaker upgrade intentions among consumers. Apple gets a downgrade from Loop Capital on fears of slow iPhone sales Negative Sentiment: Margin and valuation risk: UBS expects higher memory and component costs to pressure gross margins while iPhone growth slows. With Apple trading at a premium earnings multiple, investors may require stronger earnings or a new catalyst to support further gains. Apple faces gross margin pressure as UBS flags slowing iPhone growth About Apple (Free Report)
Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.
Read More Five stocks we like better than Apple Aurora Rejects Curaleaf’s Higher Bid, But the Takeover Fight Isn’t Over Centrus Energy Is Building a Nuclear Fuel Powerhouse—Why Is Its Stock Struggling? Halliburton Gains Traction: Multiyear Upcycle Ahead Meta Platforms’ AI Comeback Faces an Earnings Test—And a $10 Billion Charge Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
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Oak Grove Capital LLC boosted its stake in Apple Inc. (NASDAQ:AAPL – Free Report) by 13.3% during the 3rd quarter, according to the company in its most recent disclosure with the SEC. The firm owned 95,627 shares of the iPhone maker’s stock after acquiring an additional 11,249 shares during the period. Apple accounts for about 1.4% of Oak Grove Capital LLC’s holdings, making the stock its 11th biggest position. Oak Grove Capital LLC’s holdings in Apple were worth $31,846,000 as of its most recent filing with the SEC.
A number of other hedge funds and other institutional investors have also recently added to or reduced their stakes in the stock. State Street Corp raised its holdings in shares of Apple by 4.7% in the 2nd quarter. State Street Corp now owns 630,662,494 shares of the iPhone maker’s stock worth $182,897,769,000 after purchasing an additional 28,321,085 shares during the period. Berkshire Hathaway Inc bought a new position in Apple during the second quarter valued at $65,950,297,000. Bank of America Corp DE bought a new position in Apple during the second quarter valued at $36,986,090,000. Legal & General Group Plc bought a new position in Apple during the second quarter valued at $30,443,242,000. Finally, Amundi increased its position in Apple by 23.2% in the first quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock worth $18,547,637,000 after buying an additional 13,780,080 shares during the last quarter. 67.73% of the stock is currently owned by hedge funds and other institutional investors.
Apple Price Performance Shares of NASDAQ AAPL opened at $339.50 on Wednesday. The firm has a market capitalization of $4.95 trillion, a P/E ratio of 38.93, a P/E/G ratio of 2.72 and a beta of 1.07. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. The stock’s 50-day simple moving average is $327.22 and its two-hundred day simple moving average is $307.80. Apple Inc. has a twelve month low of $243.42 and a twelve month high of $348.15.
Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. The company had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm’s revenue was up 16.4% compared to the same quarter last year. During the same period in the previous year, the firm posted $1.57 EPS. As a group, equities analysts anticipate that Apple Inc. will post 8.75 EPS for the current fiscal year. Apple Announces Dividend The firm also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were given a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio (DPR) is presently 12.39%.
Wall Street Analyst Weigh In Several analysts have issued reports on AAPL shares. KeyCorp restated an “underweight” rating on shares of Apple in a research note on Thursday, October 15th. Deutsche Bank Aktiengesellschaft downgraded Apple from a “buy” rating to a “hold” rating in a research note on Monday, August 17th. Royal Bank Of Canada set a $365.00 price objective on Apple in a report on Wednesday, July 15th. Oppenheimer reissued a “market perform” rating on shares of Apple in a report on Thursday, September 10th. Finally, Citic Securities boosted their price objective on Apple from $300.00 to $349.00 in a research note on Thursday, August 6th. One research analyst has rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, fifteen have issued a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and a consensus target price of $340.12.
Check Out Our Latest Stock Report on Apple
Trending Headlines about Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Strong iPhone Duo demand: Apple’s $1,999 foldable iPhone reportedly generated extraordinary preorders, with delivery estimates extending into January 2027. The response supports premium pricing and suggests the new product could become a meaningful growth catalyst. Apple’s $1,999 foldable phone is set to hit stores Friday Positive Sentiment: Upcoming Mac launch: Apple scheduled its “Pro and Tell” event for October 28, where analysts expect new Macs and potentially the company’s first touchscreen MacBook. The event could provide a near-term catalyst and demonstrate momentum under CEO John Ternus. Apple announces product launch event for Oct. 28 Positive Sentiment: Supply-chain and ecosystem investments: Apple committed up to $100 million to a U.S. titanium supplier to support iPhone production. Apple Wallet car-key support is also expanding to select General Motors vehicles, strengthening the company’s hardware and services ecosystem. Apple commits up to $100 million for U.S. titanium Neutral Sentiment: Mixed analyst outlook: Bank of America and JPMorgan maintained bullish ratings, citing iPhone Duo demand and long-term AI potential, while other analysts have become more cautious. Negative Sentiment: Downgrades and demand concerns: Loop Capital downgraded AAPL to Hold and cut its price target from $370 to $330, citing risks that iPhone shipments may not recover as expected. KeyBanc also flagged weaker upgrade intentions among consumers. Apple gets a downgrade from Loop Capital on fears of slow iPhone sales Negative Sentiment: Margin and valuation risk: UBS expects higher memory and component costs to pressure gross margins while iPhone growth slows. With Apple trading at a premium earnings multiple, investors may require stronger earnings or a new catalyst to support further gains. Apple faces gross margin pressure as UBS flags slowing iPhone growth Insider Buying and Selling at Apple In other news, SVP Deirdre O’brien sold 46,389 shares of the company’s stock in a transaction on Friday, October 2nd. The shares were sold at an average price of $333.42, for a total value of $15,467,020.38. Following the completion of the sale, the senior vice president owned 136,810 shares of the company’s stock, valued at approximately $45,615,190.20. This represents a 25.32% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, insider Timothy D. Cook sold 191,753 shares of the company’s stock in a transaction on Friday, October 2nd. The shares were sold at an average price of $332.96, for a total transaction of $63,846,078.88. Following the completion of the sale, the insider directly owned 3,264,168 shares of the company’s stock, valued at $1,086,837,377.28. This trade represents a 5.55% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 284,454 shares of company stock valued at $94,662,594 over the last ninety days. Insiders own 0.06% of the company’s stock.
Apple Company Profile (Free Report)
Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.
Featured Stories Five stocks we like better than Apple Aurora Rejects Curaleaf’s Higher Bid, But the Takeover Fight Isn’t Over Centrus Energy Is Building a Nuclear Fuel Powerhouse—Why Is Its Stock Struggling? Halliburton Gains Traction: Multiyear Upcycle Ahead Meta Platforms’ AI Comeback Faces an Earnings Test—And a $10 Billion Charge
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
Apple (AAPL -1.00%) stock has been a winner for investors over the years, but in the earliest days of the artificial intelligence (AI) boom, it hasn't been the most sought-after investment. The company took its time adding AI features to its devices, so it wasn't seen as a top AI stock.
But this year, as investors began to worry about companies that rely heavily on AI for growth, they returned to Apple. In fact, with a 26% gain so far this year, Apple is the best performer among the "Magnificent Seven" tech stocks that have pushed the S&P 500 higher in recent years.
Now, my prediction is that this solid performance isn't over, and Apple will soar after a key moment on Oct. 28. Let's find out more.
Image source: The Motley Fool.
Apple's approach to AIFirst, let's take a step back and consider Apple's recent past. As mentioned, while other tech players heavily developed and used AI in the earlier stages of the boom, Apple took a slower approach. The company first launched its AI platform, Apple Intelligence, two years ago and progressively rolled out features across the iPhone and its other devices.
Investors, eager to get in on AI in a big way, opted for other tech companies such as Nvidia, an AI chip leader, and Alphabet, a user and developer of AI products and services. Though Apple stock has advanced in recent years, it's lagged many other tech players.
AAPL data by YCharts
Apple also faced some headwinds amid concerns about import tariffs on its products as it manufactures heavily abroad. (The company has since negotiated with the U.S. government, winning certain exemptions as it's pledged to increase the manufacturing of certain elements -- like the glass cover for the iPhone -- in the U.S.)
Today, however, investors' attention has shifted. Many are concerned that companies heavily dependent on AI may suffer amid any potential slowdown, and so they've looked to get in on a broader range of tech companies. Enter Apple. The company offers a solid moat, or competitive advantage, that may keep revenue marching higher over time -- this is its brand strength -- along with a fantastic earnings track record.
John Ternus becomes Apple CEOOn top of this, Apple may be entering a new phase of growth with the appointment of new chief John Ternus. Tim Cook, after 15 years at the helm, became executive chairman of the board of directors and handed over the CEO role on Sept. 1. Cook's tenure was a successful one, with the launch of new products such as the Apple Watch and as he helped revenue and market value to climb.
AAPL Revenue (Annual) data by YCharts
Right now, though, the new leadership may spark some excitement among investors, considering Ternus' strengths in product development. Prior to taking over leadership, he was Apple's senior vice president of hardware engineering.
AAPL Apple$339.50-$3.44 (-1.00%)
NASDAQ · As of 4:00 PM ET 10/20/26
And this brings me to the subject of Oct. 28. Apple is planning a product launch event, and analysts predict the company will release new Macs, including Apple's first-ever touchscreen laptop.
Ternus already announced another big product, Apple's first foldable iPhone, just weeks ago. All of this signals that an important phase of new product development and release may be in the cards for Apple in the quarters and years to come. Investors look to Apple for innovation, and as I mentioned earlier, Apple's brand strength is its competitive advantage. So any new products that may win customer loyalty might be key to future growth.
Investors might like this combination of fresh growth potential along with the company's well-established and reliable revenue streams.
It's true that Apple isn't the cheapest of stocks right now. It trades at 35x forward earnings estimates, while most of the "Magnificent Seven" players trade between 23x and 31x forward earnings estimates. This may prompt some investors to think twice before rushing into the stock.
That said, I expect optimism to outweigh hesitation, and that's why my prediction is Apple stock will soar after Oct. 28.
Apple Inc (NASDAQ:AAPL, XETRA:APC) is expected to deliver September-quarter revenue broadly in line with forecasts, but rising component costs and slowing growth in key businesses could test investor confidence in the technology giant’s premium valuation, according to UBS.
In a research note ahead of earnings on November 2, UBS forecast revenue of $112.8 billion, slightly below Visible Alpha consensus of $113.6 billion, and diluted earnings per share of $1.97, compared with the $1.99 consensus estimate.
The bank expects iPhone revenue of $56 billion, implying year-over-year growth of about 14%. That would mark a slowdown from growth of 22% to 23% in each of the previous three quarters, as supply chain checks point to more muted near-term demand.
Higher average selling prices, reflecting product mix and recent price increases, are expected to partly offset lower unit volumes.
Services revenue is forecast at $31.6 billion, representing 10% annual growth but a sequential slowdown. UBS estimates that key categories, including the App Store, recorded low single-digit growth during the quarter.
Gross margin remains a key concern. UBS expects a margin of 47.5%, down from 50.1% in the June quarter, which benefited from a larger tariff refund. Excluding tariff effects, the bank estimates gross margin fell about 70 basis points year over year and 100 basis points sequentially, largely due to higher memory chip costs.
Apple could deliver a modest earnings beat if operating expenses come in below expectations, UBS said, although the bank does not expect investors to reward an upside driven primarily by lower spending.
The bank maintained a Neutral rating and a $296 price target, based on about 29 times its blended 2027 and 2028 earnings estimate.
UBS also questioned how long Apple can sustain its recent share-price outperformance. The stock has gained about 13% since late July, compared with a 4% rise for Nvidia and a 1% gain for the Nasdaq 100.
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Apple (AAPL - Free Report) closed at $339.50 in the latest trading session, marking a -1% move from the prior day. The stock fell short of the S&P 500, which registered a gain of 0.28% for the day. Elsewhere, the Dow saw an upswing of 1.02%, while the tech-heavy Nasdaq depreciated by 0.02%.
The maker of iPhones, iPads and other products's stock has climbed by 1.17% in the past month, exceeding the Computer and Technology sector's loss of 2.28% and the S&P 500's gain of 0.67%.
Market participants will be closely following the financial results of Apple in its upcoming release. The company plans to announce its earnings on November 2, 2026. On that day, Apple is projected to report earnings of $2 per share, which would represent year-over-year growth of 8.11%. At the same time, our most recent consensus estimate is projecting a revenue of $113.01 billion, reflecting a 10.29% rise from the equivalent quarter last year.
For the annual period, the Zacks Consensus Estimates anticipate earnings of $8.86 per share and a revenue of $477.39 billion, signifying shifts of +18.77% and +14.71%, respectively, from the last year.
Investors might also notice recent changes to analyst estimates for Apple. These latest adjustments often mirror the shifting dynamics of short-term business patterns. As such, positive estimate revisions reflect analyst optimism about the business and profitability.
Our research shows that these estimate changes are directly correlated with near-term stock prices. To exploit this, we've formed the Zacks Rank, a quantitative model that includes these estimate changes and presents a viable rating system.
The Zacks Rank system, stretching from #1 (Strong Buy) to #5 (Strong Sell), has a noteworthy track record of outperforming, validated by third-party audits, with stocks rated #1 producing an average annual return of +25% since the year 1988. Within the past 30 days, our consensus EPS projection has moved 0.57% higher. Right now, Apple possesses a Zacks Rank of #3 (Hold).
In the context of valuation, Apple is at present trading with a Forward P/E ratio of 35.77. This denotes a premium relative to the industry average Forward P/E of 17.45.
Meanwhile, AAPL's PEG ratio is currently 2.72. The PEG ratio bears resemblance to the frequently used P/E ratio, but this parameter also includes the company's expected earnings growth trajectory. AAPL's industry had an average PEG ratio of 1.57 as of yesterday's close.
The Computer - Micro Computers industry is part of the Computer and Technology sector. Currently, this industry holds a Zacks Industry Rank of 22, positioning it in the top 9% of all 250+ industries.
The Zacks Industry Rank evaluates the power of our distinct industry groups by determining the average Zacks Rank of the individual stocks forming the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
You can find more information on all of these metrics, and much more, on Zacks.com.
Apple Inc (NASDAQ:AAPL, XETRA:APC) is expected to deliver September-quarter revenue broadly in line with forecasts, but rising component costs and slowing growth in key businesses could test investor confidence in the technology giant’s premium valuation, according to UBS.
In a research note ahead of earnings on November 2, UBS forecast revenue of $112.8 billion, slightly below Visible Alpha consensus of $113.6 billion, and diluted earnings per share of $1.97, compared with the $1.99 consensus estimate.
The bank expects iPhone revenue of $56 billion, implying year-over-year growth of about 14%. That would mark a slowdown from growth of 22% to 23% in each of the previous three quarters, as supply chain checks point to more muted near-term demand.
Higher average selling prices, reflecting product mix and recent price increases, are expected to partly offset lower unit volumes.
Services revenue is forecast at $31.6 billion, representing 10% annual growth but a sequential slowdown. UBS estimates that key categories, including the App Store, recorded low single-digit growth during the quarter.
Gross margin remains a key concern. UBS expects a margin of 47.5%, down from 50.1% in the June quarter, which benefited from a larger tariff refund. Excluding tariff effects, the bank estimates gross margin fell about 70 basis points year over year and 100 basis points sequentially, largely due to higher memory chip costs.
Apple could deliver a modest earnings beat if operating expenses come in below expectations, UBS said, although the bank does not expect investors to reward an upside driven primarily by lower spending.
The bank maintained a Neutral rating and a $296 price target, based on about 29 times its blended 2027 and 2028 earnings estimate.
UBS also questioned how long Apple can sustain its recent share-price outperformance. The stock has gained about 13% since late July, compared with a 4% rise for Nvidia and a 1% gain for the Nasdaq 100.
Apple (AAPL -1.00%) stock has had a phenomenal year, up about 26% while the S&P 500 (^GSPC +0.28%) is up around 12%. That's solid outperformance and impressive, considering that Apple really doesn't have much in the way of artificial intelligence tailwinds, unlike some of its big tech peers.
However, great stock performance doesn't always equate to strong business performance in the short term. It usually does over the long term. The reality is that some of the stock's gains to date may prove in vain, as Apple hasn't done enough to sustain these returns over the long term.
In fact, I think a reality check could be coming shortly as Apple reports Q1 fiscal year 2027 results on Nov. 2. December-quarter guidance will be the first look at how much of the memory cost increase Apple is absorbing.
November's correction could come as a shock to some investors, but those paying attention know how difficult Apple's business environment is getting.
Image source: The Motley Fool.
Apple has become a safe haven for AI investors Not everyone is sold on the notion that AI is the future. Many investors believe the big tech companies are investing far too much capital in this technology and would rather back a company that's taking a more modest approach, like Apple.
Instead of spending hundreds of billions on AI computing equipment, it's choosing to use Alphabet's Google Gemini as its base model and pay a fee each time it uses it. Over the long term, this could prove a bad decision, but with AI not making these companies a ton of money right now, it looks prudent in the short term.
As a result of Apple not investing heavily in AI, it has attracted many investors, as it is viewed as a non-AI investment compared with its peers. This has caused its stock price to swell during 2026, and its valuation has followed suit. Apple now trades at some of its highest valuations seen in the past decade.
AAPL PE Ratio data by YCharts
Now, if Apple had returned to its previous valuation highs, posting jaw-dropping growth and excellent results, I would think differently. And while it's true Apple's results have been improving (its Q4 FY 2026 growth rate was 16%, the best since 2021), it's still nothing compared to what some of its peers are delivering.
Take AI powerhouse Nvidia (NVDA -0.29%), for example. Nvidia trades at a mere 27 times trailing earnings and is growing revenue at 106%. Furthermore, management estimates next year's revenue growth to be 70%. It's hard to convince me that a stock like Apple should be valued at a premium to that growth, but that's the case.
The bearish outlook on AI has gotten a bit out of hand in the market, and it could contribute to Apple's stock selling off in the last quarter of 2026 if investors rotate back into AI stocks. But there's also another issue for Apple unfolding.
Apple's margins could come under pressure One of the biggest stories in the tech world during 2026 was the spring's memory chip price surge. Every company, from Nvidia to Apple, is facing the same problem, which is causing Apple to pay more for memory chips used in its devices. Apple has two choices: Raise prices or eat the cost. While Apple has marginally raised prices on some of its products, it may ultimately have to eat the costs of rising chip prices, which could harm margins.
AAPL Apple$339.50-$3.44 (-1.00%)
NASDAQ · As of 4:00 PM ET 10/20/26
Slimmer margins will exaggerate Apple's valuation and make it look even more expensive than it already is. Prior to departing from his CEO role, Tim Cook called this a 100-year flood for memory chip prices.
One of the largest memory chip suppliers in the industry, Micron Technology (MU -0.98%), told investors that memory market conditions will worsen in 2027 and 2028 compared to 2026. That doesn't bode well for Apple's future and could spur a sell-off in Apple's stock.
Apple, as a company, faces many factors it can't control. Regardless, I think there are far better investments out there, and now may be the time to take some gains and roll into some beaten-down alternative AI stocks.