Track market-moving stories before they get noisy

Posted by Defense World Staff on Aug 13th, 2026

Ashton Thomas Securities LLC grew its holdings in Apple Inc. (NASDAQ:AAPL – Free Report) by 61.0% in the 1st quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor owned 59,048 shares of the iPhone maker’s stock after purchasing an additional 22,381 shares during the quarter. Apple makes up 1.9% of Ashton Thomas Securities LLC’s portfolio, making the stock its 7th biggest position. Ashton Thomas Securities LLC’s holdings in Apple were worth $14,997,000 as of its most recent SEC filing.

Several other hedge funds have also recently modified their holdings of AAPL. Arkadios Wealth Advisors increased its holdings in Apple by 6.7% during the first quarter. Arkadios Wealth Advisors now owns 691,690 shares of the iPhone maker’s stock valued at $175,544,000 after buying an additional 43,242 shares during the period. IFS Group LLC purchased a new stake in Apple during the first quarter worth $1,718,000. Altshuler Shaham Ltd lifted its holdings in Apple by 165.2% during the first quarter. Altshuler Shaham Ltd now owns 591,698 shares of the iPhone maker’s stock worth $150,167,000 after buying an additional 368,606 shares during the period. Encore Global Management LP bought a new stake in Apple during the 1st quarter valued at $1,903,000. Finally, Smith Group Asset Management LLC increased its holdings in shares of Apple by 4.9% in the 1st quarter. Smith Group Asset Management LLC now owns 311,523 shares of the iPhone maker’s stock valued at $79,061,000 after acquiring an additional 14,556 shares during the period. Hedge funds and other institutional investors own 67.73% of the company’s stock.

Key Apple News Here are the key news stories impacting Apple this week:

Positive Sentiment: Apple is testing DRAM chips from China’s ChangXin Memory Technologies (CXMT) for iPhones and MacBooks and has discussed potential supply arrangements. Diversifying memory suppliers could reduce shortages and limit cost pressure, although geopolitical and quality-control risks remain. Apple’s CXMT Bet Could Strengthen Its Memory Supply, But Risks Remain Positive Sentiment: Apple is reportedly in talks with publishers to license content for an AI-powered Siri. Access to current, high-quality information could improve Siri as Apple prepares a major AI-focused iPhone software update. Apple in Talks to Pay Publishers to Improve AI-Powered Siri Positive Sentiment: Apple’s latest quarter remained strong, with revenue up 16.4% year over year and earnings exceeding consensus estimates. Some investors also view the recent pullback as an accumulation opportunity, while Crake Asset Management reportedly increased its Apple position. Neutral Sentiment: Apple hired former American Airlines executive Nate Gatten to lead government affairs, highlighting the importance of tariffs, regulation and White House relations. The appointment could improve policy execution but also underscores heightened political risk. Apple Hires Former American Airlines Executive to Lead Government Affairs Neutral Sentiment: CEO Tim Cook is expected to hand leadership to John Ternus on September 1, while Apple Pay and Wallet chief Jennifer Bailey plans to retire in October. The transitions create execution uncertainty but may also mark a planned leadership refresh. Negative Sentiment: Jefferies cut its Apple rating and price target, questioning whether the company has sufficient iPhone and AI momentum to justify its premium valuation. The firm also cited supply-chain concerns about a high-end all-glass iPhone and weaker average-selling-price growth. Apple Stock Falls After Jefferies Slashes Price Target Negative Sentiment: Memory shortages driven by AI demand are raising Apple’s bill of materials and could pressure margins or force additional iPhone price increases. Google’s new Pixel 11 lineup also intensifies competition in AI-enabled smartphones. Apple additionally faces a class-action lawsuit alleging that its iCloud+ privacy claims misled consumers. Apple Stock Performance Shares of NASDAQ AAPL opened at $302.25 on Thursday. The company has a 50 day simple moving average of $309.12 and a two-hundred day simple moving average of $284.64. The stock has a market cap of $4.41 trillion, a price-to-earnings ratio of 34.66, a PEG ratio of 2.61 and a beta of 1.09. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. Apple Inc. has a 12 month low of $223.78 and a 12 month high of $344.57.

Apple (NASDAQ:AAPL – Get Free Report) last issued its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.89 by $0.13. The firm had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm’s revenue was up 16.4% compared to the same quarter last year. During the same quarter last year, the company posted $1.57 earnings per share. As a group, analysts predict that Apple Inc. will post 8.76 earnings per share for the current year.

Apple Announces Dividend The business also recently declared a quarterly dividend, which will be paid on Thursday, August 13th. Shareholders of record on Monday, August 10th will be given a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a yield of 0.4%. The ex-dividend date of this dividend is Monday, August 10th. Apple’s dividend payout ratio (DPR) is currently 12.39%.

Wall Street Analyst Weigh In Several research analysts have recently commented on AAPL shares. Tigress Financial reissued a “strong-buy” rating and issued a $375.00 price target (up from $305.00) on shares of Apple in a research report on Thursday, May 14th. Sanford C. Bernstein reiterated an “outperform” rating on shares of Apple in a research note on Monday, June 8th. Royal Bank Of Canada set a $365.00 target price on shares of Apple in a report on Wednesday, July 15th. DZ Bank lowered Apple from a “buy” rating to a “hold” rating and set a $310.00 price target on the stock. in a research note on Tuesday, August 4th. Finally, HSBC raised shares of Apple from a “hold” rating to a “buy” rating and increased their price objective for the company from $260.00 to $366.00 in a research report on Thursday, July 16th. One research analyst has rated the stock with a Strong Buy rating, twenty have assigned a Buy rating, ten have assigned a Hold rating and four have issued a Sell rating to the company. According to MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $328.60.

Read Our Latest Report on Apple

Insider Buying and Selling at Apple In other Apple news, insider Ben Borders sold 116 shares of Apple stock in a transaction dated Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the transaction, the insider owned 38,713 shares in the company, valued at approximately $11,425,754.82. This trade represents a 0.30% decrease in their position. The transaction was disclosed in a filing with the SEC, which is accessible through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders own 0.06% of the company’s stock.

Apple Company Profile (Free Report)

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

Further Reading Five stocks we like better than Apple GE Vernova’s AI Power Boom Faces a Profit Test Cardinal Health Earnings: Can Perfection Get Priced In Twice? Nebius’ Q2 Beat Shows the AI Bottleneck Is Capacity, Not Demand Legacy Jet Builders Stall While Embraer Accelerates to New Highs

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Posted by Defense World Staff on Aug 13th, 2026

Arkadios Wealth Advisors raised its stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 6.7% in the first quarter, according to its most recent filing with the Securities & Exchange Commission. The institutional investor owned 691,690 shares of the iPhone maker’s stock after buying an additional 43,242 shares during the quarter. Apple comprises 2.9% of Arkadios Wealth Advisors’ portfolio, making the stock its largest holding. Arkadios Wealth Advisors’ holdings in Apple were worth $175,544,000 as of its most recent filing with the Securities & Exchange Commission.

Several other hedge funds and other institutional investors have also recently modified their holdings of AAPL. Rainier Family Wealth Inc. boosted its holdings in Apple by 14.1% during the first quarter. Rainier Family Wealth Inc. now owns 24,386 shares of the iPhone maker’s stock worth $6,189,000 after buying an additional 3,014 shares in the last quarter. Eaton Cambridge Inc. increased its holdings in Apple by 21.3% in the first quarter. Eaton Cambridge Inc. now owns 13,968 shares of the iPhone maker’s stock valued at $3,545,000 after buying an additional 2,450 shares in the last quarter. Torren Management LLC acquired a new stake in shares of Apple during the 4th quarter valued at approximately $1,178,000. Summit Wealth Partners LLC lifted its position in shares of Apple by 108.3% during the 1st quarter. Summit Wealth Partners LLC now owns 34,989 shares of the iPhone maker’s stock valued at $8,880,000 after acquiring an additional 18,188 shares during the period. Finally, Adventist Health System Sunbelt Healthcare Corp acquired a new stake in shares of Apple during the 4th quarter valued at approximately $105,482,000. 67.73% of the stock is currently owned by institutional investors.

Apple Price Performance Shares of NASDAQ:AAPL opened at $302.25 on Thursday. The business’s fifty day moving average price is $309.12 and its two-hundred day moving average price is $284.64. The stock has a market cap of $4.41 trillion, a PE ratio of 34.66, a price-to-earnings-growth ratio of 2.61 and a beta of 1.09. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. Apple Inc. has a one year low of $223.78 and a one year high of $344.57.

Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. During the same period in the previous year, the firm posted $1.57 earnings per share. The business’s revenue for the quarter was up 16.4% compared to the same quarter last year. On average, analysts forecast that Apple Inc. will post 8.76 EPS for the current fiscal year.

Apple Dividend Announcement The company also recently announced a quarterly dividend, which will be paid on Thursday, August 13th. Investors of record on Monday, August 10th will be paid a $0.27 dividend. The ex-dividend date of this dividend is Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.4%. Apple’s payout ratio is presently 12.39%.

Wall Street Analysts Forecast Growth A number of equities research analysts recently weighed in on AAPL shares. KGI Securities cut Apple from an “outperform” rating to a “hold” rating and set a $315.00 price target on the stock. in a report on Monday, June 22nd. Citigroup reaffirmed a “buy” rating and set a $365.00 price objective (up from $315.00) on shares of Apple in a report on Monday, July 13th. Wells Fargo & Company reiterated an “overweight” rating and set a $350.00 target price (up from $310.00) on shares of Apple in a research report on Friday, July 31st. JPMorgan Chase & Co. lowered their target price on Apple from $345.00 to $340.00 and set an “overweight” rating on the stock in a report on Friday, July 31st. Finally, KeyCorp restated an “underweight” rating and issued a $250.00 price target on shares of Apple in a research report on Tuesday, July 28th. One research analyst has rated the stock with a Strong Buy rating, twenty have issued a Buy rating, ten have issued a Hold rating and four have given a Sell rating to the company. According to data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $328.60.

View Our Latest Analysis on Apple

More Apple News Here are the key news stories impacting Apple this week:

Positive Sentiment: Apple is testing DRAM chips from China’s ChangXin Memory Technologies (CXMT) for iPhones and MacBooks and has discussed potential supply arrangements. Diversifying memory suppliers could reduce shortages and limit cost pressure, although geopolitical and quality-control risks remain. Apple’s CXMT Bet Could Strengthen Its Memory Supply, But Risks Remain Positive Sentiment: Apple is reportedly in talks with publishers to license content for an AI-powered Siri. Access to current, high-quality information could improve Siri as Apple prepares a major AI-focused iPhone software update. Apple in Talks to Pay Publishers to Improve AI-Powered Siri Positive Sentiment: Apple’s latest quarter remained strong, with revenue up 16.4% year over year and earnings exceeding consensus estimates. Some investors also view the recent pullback as an accumulation opportunity, while Crake Asset Management reportedly increased its Apple position. Neutral Sentiment: Apple hired former American Airlines executive Nate Gatten to lead government affairs, highlighting the importance of tariffs, regulation and White House relations. The appointment could improve policy execution but also underscores heightened political risk. Apple Hires Former American Airlines Executive to Lead Government Affairs Neutral Sentiment: CEO Tim Cook is expected to hand leadership to John Ternus on September 1, while Apple Pay and Wallet chief Jennifer Bailey plans to retire in October. The transitions create execution uncertainty but may also mark a planned leadership refresh. Negative Sentiment: Jefferies cut its Apple rating and price target, questioning whether the company has sufficient iPhone and AI momentum to justify its premium valuation. The firm also cited supply-chain concerns about a high-end all-glass iPhone and weaker average-selling-price growth. Apple Stock Falls After Jefferies Slashes Price Target Negative Sentiment: Memory shortages driven by AI demand are raising Apple’s bill of materials and could pressure margins or force additional iPhone price increases. Google’s new Pixel 11 lineup also intensifies competition in AI-enabled smartphones. Apple additionally faces a class-action lawsuit alleging that its iCloud+ privacy claims misled consumers. Insiders Place Their Bets In other Apple news, insider Ben Borders sold 116 shares of the company’s stock in a transaction dated Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the transaction, the insider directly owned 38,713 shares in the company, valued at approximately $11,425,754.82. This represents a 0.30% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders own 0.06% of the company’s stock.

Apple Profile (Free Report)

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

Featured Articles Five stocks we like better than Apple GE Vernova’s AI Power Boom Faces a Profit Test Cardinal Health Earnings: Can Perfection Get Priced In Twice? Nebius’ Q2 Beat Shows the AI Bottleneck Is Capacity, Not Demand Legacy Jet Builders Stall While Embraer Accelerates to New Highs Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

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Apple Inc. (NASDAQ:AAPL), Samsung Electronics Co. Ltd. (OTC:SSNLF) and other major smartphone makers face a tougher demand environment as rising component costs push handset prices higher in the U.S. and China, according to new research from Counterpoint Research.

Counterpoint analysts said Thursday that smartphone demand weakened across both major markets, with cost inflation emerging as a key pressure point. Rising memory costs are forcing manufacturers to increase prices while consumers remain sensitive to higher costs.

U.S. Smartphone Sales Fall 5%U.S. smartphone sales fell 5% year over year in the second quarter as higher memory prices and broader macroeconomic pressures hurt consumer demand, Counterpoint analyst Blake Przesmicki said.

Sales across the four largest manufacturers — Apple, Samsung, Motorola and Alphabet Inc.’s (NASDAQ:GOOGL) Google — declined 4%. The rest of the market plunged 45% as smaller manufacturers struggled with higher component costs. Counterpoint said larger companies have used their scale to secure components at prices smaller rivals cannot justify.

The pressure was particularly severe at the low end. Sales of smartphones priced below $100 tumbled 64% as manufacturers either stopped shipping some devices or raised prices to offset higher memory costs.

Prepaid smartphone sales fell 11%, although Samsung and Motorola gained share as weaker competitors pulled back. Motorola raised prices on several Moto G models during the quarter, while Samsung increased the Galaxy A17 price by $50 in July.

Counterpoint expects smartphone average selling prices to rise again in the third quarter. Apple is expected to increase prices for its iPhone 18 lineup, while Google is launching its Pixel 11 devices at higher prices than the Pixel 10 series carried at launch.

Still, Counterpoint expects Apple to benefit from a strong upgrade cycle as users move from the iPhone 15 series. Carrier subsidies will play a major role in determining whether higher prices hurt demand.

China Smartphone Slump DeepensThe picture is also challenging in China. Smartphone sales fell 8.6% year over year during the first 30 weeks of 2026, according to Counterpoint analyst Ivan Lam. The decline returned to double digits after the 618 shopping festival as seasonal weakness combined with continued memory-cost inflation.

Huawei remained the market leader, with its weekly sales share staying above 20% since the second quarter. Demand for the Enjoy 90 Pro Max and stable pricing supported its performance. Counterpoint expects Huawei to raise prices during the second half to offset higher costs.

Apple’s demand weakened significantly after the 618 festival. Its weekly sales ranking fell as low as fifth as the company entered its typical seasonal slowdown ahead of its next iPhone launch. Counterpoint said some demand had also been pulled forward by the shopping festival.

Xiaomi Corp. (OTC:XIACY) climbed to second place in week 30 following the launch of the REDMI Note 17 series. However, higher pricing and specification cuts hurt sales compared with the previous generation. Xiaomi subsequently introduced another round of price increases ranging from 300 Chinese yuan to 500 Chinese yuan across several product lines.

Memory Inflation Threatens More Price HikesCounterpoint expects conditions to become tougher during the second half as rising memory and system-on-chip costs force smartphone manufacturers toward additional price increases.

At the same time, spending on agentic artificial intelligence is becoming a competitive necessity rather than a differentiator, adding another challenge for manufacturers already dealing with weaker demand and higher hardware costs. Counterpoint warned that companies unable to keep pace risk falling further behind.

AAPL Price Action: Apple shares were up 0.31% at $303.25 during premarket trading on Thursday, according to Benzinga Pro data.

Image via Shutterstock

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Apple currently trades at $304.91, while the average Wall Street price target sits at $322.82, leaving a modest 5.9% gap between the market and the consensus.

Apple (NASDAQ:AAPL | AAPL Price Prediction) is the world’s most valuable company by market cap. The consensus target implies only a small climb from here, but Wedbush Securities analyst Dan Ives has staked out a Street-high $400 price target, an Outperform-rated call that pencils out to roughly 31% upside from the current price. iPhone growth just re-accelerated, Services keeps compounding, and yet the stock has slipped over the past month while the S&P 500 has held its ground.

A Post-Earnings Fade That Nobody Expected The drop began the moment Apple reported. Shares closed at $340 the day of the July 30, 2026 release, then bled steadily lower to today’s $304.91, a 10.3% slide despite a headline beat.

The earnings report looked strong underneath. Revenue rose 16.4% year over year to $109.4 billion, iPhone revenue jumped 22%, and EPS of $2.02 topped the $1.89 estimate. But investors zeroed in on softer parts. Roughly $0.11 of that EPS came from one-time tariff refunds, and management flagged a “100-year flood” in memory pricing that will pressure gross margin into September.

Sentiment cracked from there. Supply-chain reporting around Chinese memory supplier CXMT rejecting Apple’s price cut demands, plus a rush of retail put buying, turned a modest fade into full sector-level underperformance. Since earnings, AAPL has lagged both the S&P 500 and the Nasdaq 100 by a meaningful margin.

Why Dan Ives Sees a $95 Gap to Close Analysts largely shrugged off the pullback, and the bull case has widened. Wedbush’s Dan Ives calls Apple a “sleeping tech giant” whose 2.5+ billion active device base is about to enter a multi-year AI-driven upgrade cycle, catalyzed by the newly unveiled Siri AI shown at WWDC26. His $400 target rests on two pillars: a hardware refresh wave and high-margin AI subscription monetization layered onto Services.

The setup looks credible. Services revenue reached $30.7 billion at a 75.6% gross margin, paid subscriptions crossed 1.5 billion, and Tim Cook telegraphed “upgrade possibilities on iCloud+” tied to Siri AI. Guidance for the September quarter calls for 9% to 11% revenue growth with iPhone in the mid-teens.

Of 46 analysts covering the name, 28 rate it Buy or Strong Buy, 14 Hold, and 4 Sell or Strong Sell. Recent action has been reiterations rather than downgrades, with the memory-cost issue framed as transitory margin drag rather than structural break.

How Apple Stacks Against the Mega-Cap Field Apple fell alone while most of Big Tech held firm or rallied.

Microsoft (NASDAQ:MSFT) trades at $503.81 after ripping 30.83% in the past month on Azure’s $100 billion milestone. Its consensus target of $563.84 implies 11.9% upside, with 54 of 57 analysts rating it Buy or Strong Buy and revisions trending higher.

Alphabet (NASDAQ:GOOGL) sits at $343.80, off 8.96% in the last week on hyperscaler capex fears. Analysts target $428.04, or 24.5% upside, with 58 of 64 covering analysts rating it Buy or Strong Buy after a blowout Q2.

Amazon (NASDAQ:AMZN) changes hands at $272.27, up 10.98% over the past month. The consensus $324.94 target implies 19.3% upside, with 59 of 62 analysts rating it Buy or Strong Buy after AWS’s 37% growth print.

Across the group, the largest analyst-implied upside on a consensus basis sits with Alphabet at roughly 25%. Apple’s 5.9% consensus gap looks small next to its peers, but Ives’ outlier $400 call would put it at the top of the pack.

Keep an Eye on the Stock The stock is down 3.22% over the past month, versus a 2.07% gain for the S&P 500 (SPY) over the same window. Year-to-date, Apple has returned 12.47%, essentially matching the S&P 500’s 13%.

The consensus $322.82 target implies roughly 5.9% upside from $304.91, drawn from 46 analysts. Prediction markets on Polymarket assign only 0.6% probability to Apple hitting $384 in August, a stark contrast to Ives’ 31% stretch target.

Where I Land on Apple at $305 The bull case holds if the Siri AI upgrade cycle materializes on Ives’ timeline and Services monetization compounds through paid AI tiers. Cook already teased iCloud+ premium pricing, iPhone growth is accelerating at 22%, and the installed base is unmatched. That path plausibly gets you toward $400. But I’d stay away if memory costs stay elevated.

The risk case is memory costs staying in flood mode into 2027 and the tariff refund tailwind reversing. At 36x trailing earnings, Apple already prices in significant AI optionality that has not yet shown up in the numbers. The setup looks cautiously constructive. The consensus 5.9% cushion is thin, but the Ives thesis has real teeth if Siri AI actually drives an upgrade wave.

Contact [email protected] for any questions or corrections.

When Tim Cook took over as CEO of Apple (AAPL -1.09%) 15 years ago, expectations were high. Founder and former CEO Steve Jobs had brought it back from the brink of bankruptcy and made it the most valuable company in the world. And of course, he designed some of the most iconic products of all time -- a tough act to follow.

John Ternus, the current head of hardware engineering, will become the company's new CEO on Sept. 1, 2026, and he'll have equally big shoes to fill. Cook was known as an operational genius before he became CEO, and Apple's stock performance suggests his skills were exactly what the company needed.

Apple CEO Tim Cook. Image source: Apple.

Apple's performance since Cook took over Apple's share price has increased a spectacular 2,230% from Cook's first day as CEO on Aug. 24, 2011, through Aug. 7, 2026. Its total return is even better at 2,680%, as the company has returned cash to shareholders through stock buybacks. It also began paying a dividend again in 2012, which it hadn't done since 1995.

To put it another way, if you had used $10,000 to invest in Apple stock on Cook's first day, that investment would be worth $278,250 (as of Aug. 7). The same investment in the S&P 500 would be worth $86,600.

Ternus is inheriting a financial juggernaut -- with one notable challenge Apple's sales have consistently grown under Cook's leadership. Since he took over, revenue is up 330% and gross profit is up 410%. The tech giant also recently reported its strongest June quarter ever for its fiscal third quarter of 2026, which ended on June 27. Revenue was up 16% year over year to $109 billion; Apple set quarterly sales records for iPhone, Mac, and services; and revenue increased in every geographic segment.

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If there's a major criticism of the Cook era, it's the lackluster results with AI. Apple Intelligence faced multiple delays, as did an AI-powered Siri upgrade, originally announced in 2024 and only recently debuting for consumer beta testing. In January, Apple entered a multiyear collaboration to use Alphabet's Google Gemini for its core foundational models, drawing criticism that its in-house AI development didn't measure up to other tech companies.

Still, Cook's run has been an undeniable success. Apple has delivered more than triple the S&P 500's return during his tenure, even though it was already one of the world's largest companies when it started. It will be difficult for Ternus to match Cook's success, although in fairness, many people said the same when Cook took over for Jobs.

Posted by Defense World Staff on Aug 12th, 2026

California State Teachers Retirement System lowered its stake in Apple Inc. (NASDAQ:AAPL – Free Report) by 3.1% in the first quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 22,272,610 shares of the iPhone maker’s stock after selling 708,401 shares during the period. Apple makes up approximately 6.0% of California State Teachers Retirement System’s holdings, making the stock its 2nd biggest position. California State Teachers Retirement System owned about 0.15% of Apple worth $5,652,566,000 as of its most recent SEC filing.

Several other large investors also recently made changes to their positions in the stock. First National Bank of Hutchinson lifted its holdings in Apple by 24.6% in the 4th quarter. First National Bank of Hutchinson now owns 35,319 shares of the iPhone maker’s stock worth $8,845,000 after purchasing an additional 6,982 shares during the last quarter. Eagle Capital Management LLC grew its holdings in Apple by 0.5% during the fourth quarter. Eagle Capital Management LLC now owns 54,085 shares of the iPhone maker’s stock valued at $13,544,000 after purchasing an additional 272 shares during the last quarter. Brighton Jones LLC grew its holdings in Apple by 14.8% during the fourth quarter. Brighton Jones LLC now owns 537,314 shares of the iPhone maker’s stock valued at $134,554,000 after purchasing an additional 69,207 shares during the last quarter. Revolve Wealth Partners LLC raised its position in shares of Apple by 4.2% in the fourth quarter. Revolve Wealth Partners LLC now owns 66,857 shares of the iPhone maker’s stock valued at $16,742,000 after purchasing an additional 2,695 shares during the period. Finally, Highview Capital Management LLC DE raised its position in shares of Apple by 2.4% in the fourth quarter. Highview Capital Management LLC DE now owns 50,264 shares of the iPhone maker’s stock valued at $12,587,000 after purchasing an additional 1,155 shares during the period. Institutional investors own 67.73% of the company’s stock.

Analyst Ratings Changes Several analysts recently issued reports on AAPL shares. Wells Fargo & Company reaffirmed an “overweight” rating and set a $350.00 price objective (up from $310.00) on shares of Apple in a report on Friday, July 31st. BNP Paribas Exane upgraded shares of Apple from a “neutral” rating to an “outperform” rating and set a $300.00 target price on the stock in a report on Friday, April 17th. KGI Securities lowered shares of Apple from an “outperform” rating to a “hold” rating and set a $315.00 target price for the company. in a research report on Monday, June 22nd. Maxim Group restated a “buy” rating and set a $350.00 price target (up from $310.00) on shares of Apple in a report on Tuesday, June 9th. Finally, Monness Crespi & Hardt raised their price target on Apple from $315.00 to $335.00 and gave the company a “buy” rating in a research report on Friday, May 1st. One equities research analyst has rated the stock with a Strong Buy rating, twenty-one have issued a Buy rating, ten have issued a Hold rating and four have given a Sell rating to the company’s stock. According to data from MarketBeat.com, Apple has an average rating of “Moderate Buy” and a consensus target price of $328.60.

Check Out Our Latest Report on Apple

Apple Trading Down 1.1% Shares of AAPL stock opened at $304.91 on Wednesday. The firm has a market capitalization of $4.45 trillion, a P/E ratio of 34.97, a price-to-earnings-growth ratio of 2.64 and a beta of 1.09. Apple Inc. has a 1 year low of $223.78 and a 1 year high of $344.57. The firm’s fifty day simple moving average is $309.28 and its 200 day simple moving average is $284.26. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66.

Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The firm had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. During the same period in the prior year, the firm earned $1.57 EPS. The business’s revenue was up 16.4% on a year-over-year basis. As a group, sell-side analysts predict that Apple Inc. will post 8.76 EPS for the current year.

Apple Dividend Announcement The company also recently announced a quarterly dividend, which will be paid on Thursday, August 13th. Investors of record on Monday, August 10th will be given a dividend of $0.27 per share. The ex-dividend date of this dividend is Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a yield of 0.4%. Apple’s dividend payout ratio (DPR) is 12.39%.

Insiders Place Their Bets In related news, insider Ben Borders sold 116 shares of the business’s stock in a transaction dated Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total transaction of $34,236.24. Following the transaction, the insider directly owned 38,713 shares in the company, valued at $11,425,754.82. The trade was a 0.30% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. 0.06% of the stock is currently owned by company insiders.

Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Apple’s latest quarter was its strongest June quarter on record, with revenue rising 16.4% year over year to $109.42 billion and earnings per share of $2.02, ahead of Wall Street expectations. Some investors and analysts, including Gene Munster, view the recent weakness as an attractive accumulation opportunity and anticipate a substantial iPhone upgrade cycle. Apple’s Dip Below $310 is a Great Accumulation Opportunity Positive Sentiment: Apple is reportedly exploring alternative memory suppliers, including China’s CXMT, as artificial-intelligence demand tightens global DRAM supplies. Diversifying procurement could help reduce shortages and limit production disruptions, although U.S. restrictions may constrain the opportunity. Apple tests China’s CXMT memory chips Neutral Sentiment: Apple is participating in efforts to make AI-generated content traceable, potentially strengthening platform trust and content provenance over time. The initiative is strategically relevant but is unlikely to materially affect near-term earnings. Tech’s Big Push to Make AI Content Traceable Neutral Sentiment: Apple Pay and Wallet chief Jennifer Bailey is retiring, creating another senior leadership transition. The impact depends on the successor and execution in financial services. Jennifer Bailey retires Negative Sentiment: Jefferies downgraded AAPL from Hold to Underperform and cut its price target to $263.66 from $285.56. The firm cited supply-chain checks suggesting Apple may have abandoned a high-end all-glass iPhone, weakening the case for significantly higher average selling prices. Bloomberg separately reported that the 2027 device may still be on track, leaving uncertainty rather than confirmation. Jefferies downgrades Apple Negative Sentiment: Surging memory and storage costs could raise iPhone production expenses by roughly 38%, forcing Apple to choose between higher prices that could pressure demand and lower margins. Reports that iPhone prices have already increased by as much as $300 are intensifying concerns about consumer affordability and pricing power. Apple’s Next iPhone Could Test Pricing Power Negative Sentiment: Analyst confidence has cooled despite strong revenue growth, with investors questioning whether Apple can sustain premium-device growth at its roughly $4.45 trillion valuation, particularly as Nvidia and other AI leaders capture more market enthusiasm. About Apple (Free Report)

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

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Courtesy of Joanna Stern; Tyler Le/BI Gadgets have gotten pretty boring over the past few years. We've gotten a few unsuccessful attempts at AI devices. And every 12 months, we get a new iPhone that's basically indistinguishable from the last iPhone.

Which makes the next few months pretty interesting. In September, Apple is expected to release its new operating system, featuring a fully revamped Siri that's supposed to be genuinely useful.

And sometime in early 2027, we're expected to see the first gadget from OpenAI — a doughnut-shaped thing the size of a hockey puck that could cost $300 or more.

I'm not sold at all on the OpenAI gadget, because I don't see how it will be meaningfully different from a phone without a screen. And I'm quite intrigued by the new Siri, because if it delivers on its promise, it will make my existing iPhone way more useful.

But who cares what I think? What about professional gadget watchers, like Joanna Stern?

Stern was the primary consumer technology columnist at The Wall Street Journal, where she succeeded the legendary Walt Mossberg. Now she's off doing her own thing — New Things, a video/newsletter operation that seems like it's off to a fast start.

She's also spent a bunch of time thinking about OpenAI's yet-to-be-announced device, and playing with the new Siri. She's enthusiastic about both.

I talked to Stern about all of that, as well as launching her new business and how to make high-quality video on a (relative) shoestring budget, for my Channels podcast. The following is an edited excerpt of our conversation.

Peter Kafka: The reporting about the new, yet-to-be announced gadget from OpenAI, designed by Jony Ive, is that it's going to be a smart speaker. Why a smart speaker?

Joanna Stern: I recently interviewed OpenAI president Greg Brockman. A big focus of the conversation was on voice, and these devices.

And of course he didn't tell me much, but he did focus on a phrase, which he said a couple times — "a family of devices." So I think for the first one out of the gate, a speaker is easiest for a company that hasn't made much hardware before.

I think that makes the most sense for them — both in terms of complexity of what they're doing, and the focus on voice-only, no screen. This is a device that you can carry around with you and talk to all the time.

This idea that it doesn't have a screen being a plus: Is that Jony Ive, making amends for bringing us the iPhone? Or that lots of people in tech think screens are bad for us, and that people will appreciate not having a screen? Because I think people love screens.

The question is: Where's the location you're gonna be using this screenless device? I'm assuming it has some sort of small battery inside, and it's pretty portable, right? It's not going to just live in your kitchen or your bathroom.

So maybe you tote this thing around a little bit. And so that might give you more freedom to step away from your iPhone or your Android phone and talk to AI. Maybe you bring your speaker in the car, maybe you bring your speaker to some other part of your house or wherever you may be working, and interact with it in a different way.

And it has cameras, so maybe you can point your speaker in front of the thing and ask questions about it. Maybe you're in your home and you need to work on something, and you ask your speaker, "Hey, look at my broken outlet. What do you think I need to do here?" That's, that's my guess.

But again: I wonder if they've over-indexed on this idea of an anti-screen backlash — that they think we're all dying to get rid of our screens. Which is not what you see when you take a flight, get on the subway, or stand in a line.

There was this moment in the Brockman interview where somebody brings him a laptop because he's going to do a demo on the new voice interface, and he seems disgusted at the laptop. He's like, "These devices are so annoying."

As someone who loves laptops, I probably should've asked a little bit more about why he hates his laptop. But I kinda saw where he was going there: Why do we need to have this big thing if I just want to demo voice for you?

And I think that kind of hints at where they are going: Maybe this thing will connect to all of your ChatGPT apps — desktop, laptop, phone — and you'll be able to say to it, "Hey, go make me that memo" or "go make me that presentation." The idea that you're freeing yourself from your screens — but you're going to come back to your screens.

By buying another device.

Are you more sold on glasses?

I am much more interested in that, because as I get older, I'm wearing glasses more often. So if you're going to make glasses more useful, great. But so far, all of the glasses I've seen require you to have a phone as well. If I could swap out my phone for my glasses …

The history of this kind of technology — I talk a little bit about this in my book — is that we don't usually lose the devices that came before. We didn't lose the laptop when we got the smartphone.

Apple will have new devices this fall, one of which is supposed to be a foldable phone. But I think the bigger deal is the new Siri — the one they promised a couple of years ago. The pitch is more or less: Siri is finally going to do all the things you thought it should have been able to do for years. You've tried it. Does the claim hold up?

I believe that claim holds up. I've been using the iOS 27 beta since June. There are still some old Siri quirks, but the capabilities of the new Siri just push you to use it so much more. You want to use it.

Give me an example.

A lot of it is based on the fact that it can look through any of your Apple content on apps like iMessages, Safari, and Apple Mail.

So today I could have said, "Hey Siri, Peter texted me about the podcast. Remind me what time it is."

I don't even have to say "texted." I can just say, "Remember how my friend Peter was talking about his podcast? Remind me what I have to wear to that, and remind me what time we're talking." It could find that from the calendar, or it could just go find that from our communications.

There's been so many moments in the last few months where there are things that I just completely forgot, and then I just ask and Siri comes up with it, and there's a link there to the message, and I can go back and check the source.

That was the demo Apple showed off in 2024: "I'm picking up my mom. When's her flight? And what are we doing afterward?" That seemed genuinely useful, and they didn't deliver it, but you're saying it's here now. Are you worried about hallucinations?

I haven't had any real problems with it hallucinating. I've run into roadblocks where it says it can't do something, and I'm like, "You can do this, Siri. Go back and try." But those are just beta quirks.

I think one big thing going into the launch is whether Apple users feel like AI's being shoved down their throats. You can turn [the new Siri] off, but there's going to be a lot of people that get this and feel like, "Hey, I didn't ask for this."

There's also no way right now in the new Siri to say, "Hey, I don't want you to look at my messages," or "I don't want you to look at my email." You have to give it access to all of your Apple stuff. And yes, Apple has built private cloud compute, and they talk about how more private they are than any other AI company. But most people are not nerds, and they won't understand Apple's [privacy] explanations.

It seems like if this works for enough people, it's a really big deal — that it makes your phone significantly better in a way that a fancier camera or more battery or any of the other incremental changes we've seen from Apple haven't done. Is that fair?

Totally.

When they launched Apple Intelligence in 2024, they said you had to have a recent device to use it. People were upset about that — but also were not that upset, because Apple Intelligence turned out to suck.

Now we have a lot more generations of phones that can take advantage of Apple Intelligence that will get this new Siri.

So they can say, "Your old iPhone just got a lot better."

Exactly.

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Peter Kafka You're currently following this author! Want to unfollow? Unsubscribe via the link in your email.

Peter covers media and technology for Business Insider; previously he has worked at Vox, Recode, AllThingsD, and Forbes. He was also the first hire at Silicon Alley Insider, Business Insider's predecessor. 

Apple OpenAI Siri More AI iPhone

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Jefferies just handed investors a gift. On August 10, 2026, the firm downgraded Apple (NASDAQ:AAPL | AAPL Price Prediction) from Hold to Underperform with a price target of $263.66, citing rising memory costs and the reported cancellation of the all-glass iPhone. The thesis is thin, the timing is worse, and the data cuts the other way.

The Bear Case Ignores the Scoreboard Apple just posted its strongest June quarter ever. Fiscal Q3 2026 revenue hit $109.42 billion, up 16.4% year over year, with EPS of $2.02 versus a $1.89 consensus, marking the 9th consecutive quarter topping estimates. iPhone revenue surged to $54.25 billion from $44.58 billion, and Services set another record at $30.74 billion.

CEO Tim Cook was direct: “Today, Apple is proud to report our strongest June quarter ever, with double-digit revenue growth across iPhone, Mac and Services, and in every geographic segment.” Operating income expanded 26.57% year over year, outpacing revenue growth. That is margin leverage, not compression.

Memory Cost Panic Is Overstated Jefferies leans on component inflation, but supply chain analyst Ming-Chi Kuo already pushed back. Per his analysis, “Tight memory supply is real”, yet Apple plans processor production months in advance, making any shock scenario unlikely. Apple’s gross margin of 46.91% and operating margin of 31.97% give it more absorption capacity than any hardware peer on the planet.

The All-Glass iPhone Isn’t Dead The second leg of the bear case is already wobbling. A Bloomberg report on August 11 says Apple’s glass-centric iPhone Pro redesign remains on track for the 2027 20th anniversary. That directly contradicts the cancellation narrative Jefferies used to justify slashing its target.

The Street and the Crowd Disagree With Jefferies Consensus remains Moderate Buy with an average target of $328.60. Alpha Vantage’s tally shows 6 Strong Buys, 22 Buys, 14 Holds, 2 Sells, and 2 Strong Sells. Institutions own 66.289% of the float, and recent 13F activity shows Gateway Wealth Partners boosting its stake by 155.4% and Everest Financial adding 21.1%.

Prediction markets echo the confidence: Polymarket assigns a 97.6% probability Apple releases the iPhone 18 in 2026 and 89.5% odds on a foldable iPhone before 2027.

Bottom Line At $304.49, Apple trades at a forward P/E near 33, backed by a 2.5 billion device installed base, a $100 billion buyback authorization, and accelerating growth. Jefferies is fighting the tape with a thesis that a Bloomberg report already partially dismantled. That is a contrarian call built on shaky ground.

Contact [email protected] for any questions or corrections.

Speculation is building around the widely anticipated next Apple (NASDAQ:AAPL | AAPL Price Prediction) iPhone launch, expected as soon as next month. Leakers, supply-chain trackers, and analysts have spent weeks debating rumored designs, camera upgrades, and pricing tiers, though Apple has not officially confirmed an event or product lineup. It’s a familiar rhythm for the world’s largest company, and a good moment to look back at how those launches have compounded for long-term shareholders.

From One Device to a $4.5 Trillion Empire Apple released the very first iPhone on June 29, 2007. Since then, the business has transformed from a hardware story into a services-heavy compounder. Services alone generated $30.74 billion in revenue in the June 2026 quarter, and the installed base crossed 2.5 billion active devices earlier this year. Tim Cook’s team has pursued aggressive capital returns, including a fresh $100 billion buyback authorization and a 4% dividend hike to $0.27 per share announced this spring.

The iPhone 17 cycle, launched in September 2025, delivered a supercycle-style response. Apple has now posted nine consecutive earnings beats, capped by a June-quarter record of $109.42 billion in revenue, up 16.4% year over year. Four stock splits since going public (including the 4-for-1 in August 2020 and 7-for-1 in June 2014) kept the share price accessible along the way.

What $10,000 in Apple Became Here’s the split-adjusted, price-return picture for a $10,000 investment in Apple versus the same amount in the S&P 500, measured through August 10, 2026.

Period Current Value S&P 500 Since First iPhone $844,546 (8,345.5%) $51,388 (413.9%) 10-Year $124,616 (1,146.2%) $35,385 (253.9%) 5-Year $21,666 (116.7%) $17,419 (74.2%) 1-Year $13,506 (35.1%) $12,132 (21.3%) Year to Date $11,370 (13.7%) $11,336 (13.4%) Apple has beaten the S&P 500 at every horizon shown, though the gap narrows sharply the closer you get to today. Holding through the 2018 correction, the 2020 pandemic panic, and the 2022 tech drawdown was the real challenge. Timing mattered, but the conviction to hold through downturns mattered more.

Putting $10,000 in Apple Today? The bull case rests on the expected iPhone refresh reigniting the hardware upgrade cycle and Services continuing to grow at a mid-teens rate, supported by ongoing buybacks. Apple’s strategy of converting product launches into free cash flow, then returning that capital to shareholders, is one of the most durable in mega-cap tech.

The bear case centers on valuation. At a trailing P/E near 35 and a $4.5 trillion market cap, the law of large numbers presents a real ceiling on growth, and any stumble in the iPhone cycle or China demand would hit hard. Apple looks like a durable compounder at these levels, though return expectations should be reset to reflect its sheer size.

Contact [email protected] for any questions or corrections.

FORT WORTH, Texas--(BUSINESS WIRE)-- #Apple--Investor-led recognition highlights Apple for its ethical supply chain adoption.

Posted by Defense World Staff on Aug 11th, 2026

Cypress Capital Group lowered its position in Apple Inc. (NASDAQ:AAPL – Free Report) by 5.3% in the first quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The institutional investor owned 190,977 shares of the iPhone maker’s stock after selling 10,775 shares during the period. Apple comprises 5.4% of Cypress Capital Group’s holdings, making the stock its largest position. Cypress Capital Group’s holdings in Apple were worth $48,468,000 at the end of the most recent quarter.

Several other hedge funds have also added to or reduced their stakes in the business. JMG Financial Group Ltd. raised its position in shares of Apple by 0.7% during the first quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock worth $1,295,000 after purchasing an additional 35 shares during the period. Reyes Financial Architecture Inc. increased its stake in Apple by 0.4% during the 3rd quarter. Reyes Financial Architecture Inc. now owns 9,898 shares of the iPhone maker’s stock worth $2,520,000 after purchasing an additional 37 shares in the last quarter. Interactive Financial Advisors Inc. increased its stake in Apple by 4.0% during the 4th quarter. Interactive Financial Advisors Inc. now owns 1,051 shares of the iPhone maker’s stock worth $286,000 after purchasing an additional 40 shares in the last quarter. Sugar Maple Asset Management LLC raised its holdings in Apple by 2.0% during the 1st quarter. Sugar Maple Asset Management LLC now owns 2,029 shares of the iPhone maker’s stock worth $515,000 after buying an additional 40 shares during the period. Finally, Orion Investment Co raised its holdings in Apple by 0.3% during the 4th quarter. Orion Investment Co now owns 14,354 shares of the iPhone maker’s stock worth $3,902,000 after buying an additional 41 shares during the period. Institutional investors and hedge funds own 67.73% of the company’s stock.

Apple Stock Performance Shares of AAPL opened at $308.26 on Tuesday. The stock has a market capitalization of $4.50 trillion, a price-to-earnings ratio of 35.35, a PEG ratio of 2.68 and a beta of 1.09. Apple Inc. has a 12 month low of $223.78 and a 12 month high of $344.57. The firm has a fifty day simple moving average of $309.49 and a 200 day simple moving average of $283.86. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66.

Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. During the same period in the previous year, the firm posted $1.57 EPS. The company’s revenue for the quarter was up 16.4% on a year-over-year basis. Research analysts forecast that Apple Inc. will post 8.76 EPS for the current fiscal year.

Apple Dividend Announcement The business also recently declared a quarterly dividend, which will be paid on Thursday, August 13th. Shareholders of record on Monday, August 10th will be paid a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a yield of 0.4%. The ex-dividend date is Monday, August 10th. Apple’s dividend payout ratio (DPR) is currently 12.39%.

More Apple News Here are the key news stories impacting Apple this week:

Positive Sentiment: Apple is testing memory chips from China’s CXMT for some iPhones and MacBooks sold in China. If approved by U.S. authorities, the move could provide an additional supply source and help mitigate shortages caused by surging AI-related demand. Apple tests China’s CXMT memory chips Positive Sentiment: Some Apple-focused investors, including Deepwater Asset Management’s Gene Munster, argue that the shares remain undervalued and that future iPhone price increases, artificial-intelligence features and a potential upgrade cycle could support longer-term growth. Gene Munster disagrees with Apple downgrade Neutral Sentiment: Apple is scheduled to pay a quarterly dividend of $0.27 per share on August 13 to eligible shareholders, providing a modest near-term shareholder return. Apple dividend payment Negative Sentiment: Jefferies downgraded Apple from Hold to Underperform and cut its price target to $263.66 from $285.56. Analyst Edison Lee reportedly believes Apple has scrapped a planned all-glass iPhone because of production challenges, removing a potential premium product that could have lifted average selling prices and profitability. Apple could underperform without an all-glass iPhone Negative Sentiment: Memory and storage costs are rising sharply amid the AI-driven supply crunch; reports suggest iPhone 18 production costs could increase by roughly 38%. Apple may need to raise prices, risking weaker demand, or absorb the costs, pressuring margins. Apple’s iPhone 18 costs could jump 38% Negative Sentiment: The CXMT testing also introduces geopolitical and execution risks: U.S. restrictions could limit Apple’s access to the supplier, while CXMT’s capacity and technology may lag established memory manufacturers. These issues add uncertainty to Apple’s supply chain and pricing strategy. Insider Buying and Selling at Apple In other Apple news, insider Ben Borders sold 116 shares of the business’s stock in a transaction that occurred on Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total transaction of $34,236.24. Following the transaction, the insider owned 38,713 shares of the company’s stock, valued at $11,425,754.82. The trade was a 0.30% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. 0.06% of the stock is owned by company insiders.

Wall Street Analysts Forecast Growth Several research firms have recently weighed in on AAPL. UBS Group reiterated a “neutral” rating on shares of Apple in a report on Friday, July 31st. Royal Bank Of Canada set a $365.00 price objective on shares of Apple in a research report on Wednesday, July 15th. Monness Crespi & Hardt upped their target price on shares of Apple from $315.00 to $335.00 and gave the stock a “buy” rating in a research note on Friday, May 1st. Morgan Stanley lowered their target price on Apple from $364.00 to $360.00 and set an “overweight” rating for the company in a report on Friday, July 31st. Finally, Needham & Company LLC reissued a “hold” rating on shares of Apple in a research note on Friday, July 31st. One research analyst has rated the stock with a Strong Buy rating, twenty-one have given a Buy rating, ten have issued a Hold rating and four have given a Sell rating to the company. According to MarketBeat.com, Apple presently has an average rating of “Moderate Buy” and an average price target of $328.60.

Get Our Latest Analysis on Apple

About Apple (Free Report)

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

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Posted by Defense World Staff on Aug 11th, 2026

Cardiff Park Advisors LLC trimmed its holdings in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 4.3% during the first quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm owned 108,549 shares of the iPhone maker’s stock after selling 4,877 shares during the period. Apple comprises approximately 2.2% of Cardiff Park Advisors LLC’s investment portfolio, making the stock its 9th largest holding. Cardiff Park Advisors LLC’s holdings in Apple were worth $27,549,000 as of its most recent SEC filing.

A number of other hedge funds and other institutional investors also recently made changes to their positions in the stock. Lifetime Wealth Management P.C. purchased a new position in Apple in the fourth quarter valued at about $41,000. ROSS JOHNSON & Associates LLC increased its stake in shares of Apple by 1,800.0% during the 1st quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock worth $42,000 after purchasing an additional 180 shares during the last quarter. LSV Asset Management bought a new stake in shares of Apple in the 4th quarter worth approximately $65,000. Timmons Wealth Management LLC bought a new stake in shares of Apple in the 4th quarter worth approximately $69,000. Finally, Inspire Investing LLC purchased a new position in Apple in the fourth quarter valued at approximately $76,000. 67.73% of the stock is owned by hedge funds and other institutional investors.

Key Apple News Here are the key news stories impacting Apple this week:

Positive Sentiment: Apple is testing memory chips from China’s CXMT for some iPhones and MacBooks sold in China. If approved by U.S. authorities, the move could provide an additional supply source and help mitigate shortages caused by surging AI-related demand. Apple tests China’s CXMT memory chips Positive Sentiment: Some Apple-focused investors, including Deepwater Asset Management’s Gene Munster, argue that the shares remain undervalued and that future iPhone price increases, artificial-intelligence features and a potential upgrade cycle could support longer-term growth. Gene Munster disagrees with Apple downgrade Neutral Sentiment: Apple is scheduled to pay a quarterly dividend of $0.27 per share on August 13 to eligible shareholders, providing a modest near-term shareholder return. Apple dividend payment Negative Sentiment: Jefferies downgraded Apple from Hold to Underperform and cut its price target to $263.66 from $285.56. Analyst Edison Lee reportedly believes Apple has scrapped a planned all-glass iPhone because of production challenges, removing a potential premium product that could have lifted average selling prices and profitability. Apple could underperform without an all-glass iPhone Negative Sentiment: Memory and storage costs are rising sharply amid the AI-driven supply crunch; reports suggest iPhone 18 production costs could increase by roughly 38%. Apple may need to raise prices, risking weaker demand, or absorb the costs, pressuring margins. Apple’s iPhone 18 costs could jump 38% Negative Sentiment: The CXMT testing also introduces geopolitical and execution risks: U.S. restrictions could limit Apple’s access to the supplier, while CXMT’s capacity and technology may lag established memory manufacturers. These issues add uncertainty to Apple’s supply chain and pricing strategy. Analyst Upgrades and Downgrades AAPL has been the subject of several research reports. China Renaissance downgraded Apple from a “buy” rating to a “hold” rating and set a $280.00 target price for the company. in a research report on Tuesday, August 4th. Bank of America reaffirmed a “buy” rating and set a $380.00 price target on shares of Apple in a research report on Thursday, June 18th. Sanford C. Bernstein reiterated an “outperform” rating on shares of Apple in a research note on Monday, June 8th. Royal Bank Of Canada set a $365.00 price objective on Apple in a report on Wednesday, July 15th. Finally, UBS Group restated a “neutral” rating on shares of Apple in a research note on Friday, July 31st. One investment analyst has rated the stock with a Strong Buy rating, twenty-one have issued a Buy rating, ten have issued a Hold rating and four have given a Sell rating to the stock. According to MarketBeat, the company has a consensus rating of “Moderate Buy” and a consensus price target of $328.60.

View Our Latest Stock Report on AAPL

Insiders Place Their Bets In other Apple news, insider Ben Borders sold 116 shares of Apple stock in a transaction dated Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the transaction, the insider owned 38,713 shares of the company’s stock, valued at $11,425,754.82. The trade was a 0.30% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. 0.06% of the stock is owned by insiders.

Apple Trading Down 1.6% NASDAQ:AAPL opened at $308.26 on Tuesday. Apple Inc. has a 1 year low of $223.78 and a 1 year high of $344.57. The stock’s fifty day moving average price is $309.49 and its two-hundred day moving average price is $283.86. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. The company has a market cap of $4.50 trillion, a P/E ratio of 35.35, a P/E/G ratio of 2.68 and a beta of 1.09.

Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating the consensus estimate of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. During the same period in the previous year, the business earned $1.57 earnings per share. The firm’s quarterly revenue was up 16.4% compared to the same quarter last year. As a group, analysts expect that Apple Inc. will post 8.76 EPS for the current year.

Apple Dividend Announcement The business also recently announced a quarterly dividend, which will be paid on Thursday, August 13th. Shareholders of record on Monday, August 10th will be paid a $0.27 dividend. The ex-dividend date is Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.4%. Apple’s dividend payout ratio (DPR) is currently 12.39%.

Apple Profile (Free Report)

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

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As Apple Inc. (NASDAQ: AAPL) stock dropped more than 10% from its all-time high (ATH) over the past three weeks, Edison Lee, the Head of China Technology, Telcom, and Software Equity Research at Jefferies Financial Group Inc. (NYSE: JEF), lowered the firm’s 12-month price target.

Lee downgraded Apple stock rating to ‘Underperform’ from a ‘Hold’, according to a note sent to clients on August 10. He further cut the investment bank’s 12-month price target for AAPL to $263.66 from $285.56, which represents a decrease of about 7.67%.

With Apple stock trading at approximately $307.11 at press time, this analyst suggests a potential 14.15% downside. This researcher argued that Apple’s planned all-glass iPhone for September 2027 has been canceled due to production yield issues identified in the supply chain.

Jefferies also cut its fiscal 2028 and fiscal 2029 earnings-per-share (EPS) estimates, citing the setback and rising memory costs. Already, Apple is reportedly seeking approval to tap China’s memory chips from ChangXin Memory Technologies (SSE: 688825) for use in iPhones, MacBooks and other devices.

Moreover, the AI boom has squeezed global memory supply, thereby increasing Apple’s production cost.

Wall Street analysts’ forecast for Apple stock  Following Lee’s ‘Sell’ signal on Monday, 30 Wall Street analysts surveyed by TipRanks have set an average 12-month price target of $334.43. Consequently, these experts expect an average rise of 8.9%.

Worth noting that the highest 12-month price target for AAPL is $400 while the lowest is $245.

Over the past 30 days, Apple stock price dropped by roughly 3.21%. As a result, the company’s market capitalization was at around $4.6 trillion at the time of publication.

AAPL’s 30-day chart. Source: Finbold  If the company’s stock price continues with its recent bearish momentum, Lee’s target could be achieved. However, if Apple receives a green light to use China’s chips, the average 12-month price target from the 30 analysts could be reached.

Featured image via Shutterstock.

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Apple is no longer the "king of the supply chain," and that has Jefferies analyst Edison Lee worried. He cut Apple from hold to underperform and lowered the price target to $263.66 from $285.56.

Apple Inc (NASDAQ:AAPL, XETRA:APC) shares fell about 2% on Monday after Jefferies downgraded the stock to Underperform, citing challenges in Apple’s efforts to develop higher-priced iPhone models and lift average selling prices.

Along with the rating downgrade, Jefferies lowered its price target to $263.66 from $285.56, implying downside from current levels of about $306.

Jefferies wrote that its supply-chain checks indicate Apple has canceled a planned all-glass iPhone that was expected to launch in September 2027, citing poor production yields. The firm highlighted the cancellation as a setback to Apple’s efforts to introduce higher-priced iPhones and expand margins.

Jefferies estimated the canceled model would have carried a blended retail average selling price of about $2,060 and noted that Apple had planned to extend its all-glass design to future Pro and Pro Max models.

The firm lowered its estimate for iPhone average selling price growth between fiscal 2026 and fiscal 2031 to 6.8% from 9%, assuming no change to its unit sales forecasts.

The firm wrote that the cancellation leaves the foldable iPhone as the main potential driver of higher iPhone average selling prices and margins. Jefferies expects Apple’s iPhone 18 Fold to start at about $2,199 for 256GB of storage and reach $3,099 for a 2TB version, which it views as limiting the product to a niche market. It forecasts 14 million units of iPhone 18 Fold sales in fiscal 2028.

Jefferies also highlighted rising memory costs as a potential pressure on Apple’s product economics. Its supply-chain checks indicate Apple may increase DRAM in the iPhone 19 Pro Max to 16GB from 12GB, although the firm expects the upgrade only for the Pro Max model. Jefferies estimated an additional 4GB of DRAM could add $60 to $70 to the iPhone’s bill of materials at its estimated contract price.

The firm also noted Apple’s recent changes to iPhone trade-in values. Apple raised trade-in values for some iPhone models in the US and Europe, which Jefferies wrote could support demand for the iPhone 17 but potentially put additional pressure on iPhone 18 sales if the latter comes with limited feature upgrades alongside assumed mid-teens percentage price increases.

Apple is reportedly in the process of testing memory chips made by Chinese company CXMT across its lineup of devices, including in iPhones and MacBooks, as it looks at options to address the shortage of memory chips.

The Wall Street Journal on Sunday reported that Apple has held early talks with CXMT about the company providing chips that would be used in devices sold in China, citing people familiar with the matter.

Apple is hoping to receive approval from the White House for the arrangement, which could face scrutiny under rules that aim to block U.S. firms from transferring technology and sensitive data to Chinese companies, including CXMT.

The Journal reported that while the rules allow Apple to buy off-the-shell components from CXMT, it couldn't order custom chips built to the company's specifications. If the arrangement moves forward, Apple may be forced to redesign parts of its products sold in the Chinese market that would use standard CXMT chips.

APPLE POSTS RECORD JUNE QUARTER AS IPHONE SALES SURGE; COOKS WEIGHS IN ON AI, CHINA

The Journal reported that Apple is testing ways to use chips from Chinese firm CXMT in its devices sold in China. (CFOTO/Future Publishing via Getty Images)

Laptop makers HP and Acer have obtained limited quantities of memory chips and are looking to lock in additional supplies for next year, the Journal reported. The deals with HP and Acer were previously reported by Nikkei Asia.

Apple has raised prices on its products in markets around the world, which it has attributed to surging memory chip costs amid a shortage caused by demand from artificial intelligence (AI) companies.

APPLE RAISES IPAD AND MACBOOK PRICES AS MEMORY CHIP COSTS SURGE

Ticker Security Last Change Change % AAPL APPLE INC. 313.33 +0.92 +0.29% CXMT is the largest chipmaking company in China based on market value, and the report noted it has emerged as the world's fastest-growing supplier of DRAM memory chips.

Reuters previously reported that the firm was considering building a second memory chip plant in Beijing to expand its output, as the Journal's report from the weekend noted that CXMT maxed out its production this year.

The company is giving priority to domestic tech companies in China and is aiming to more than double its current production capacity by 2028, the Journal reported.

APPLE TO INVEST $30 BILLION IN US CHIP MANUFACTURING

Apple raised prices on a range of devices this year amid rising costs for memory chips caused by the AI boom. (Kevin Carter/Getty Images)

U.S. companies are restricted in their dealings with CXMT because it's among the companies on a Pentagon list due to links with the Chinese military.

The list indicates that CXMT is directly and indirectly affiliated with the Chinese government's Ministry of Information Technology, while it's also indirectly linked to an agency that manages and supervises state-owned enterprises.

FOX Business reached out to Apple and CXMT for comment.

GET FOX BUSINESS ON THE GO BY CLICKING HERE

Reuters contributed to this report.

Jefferies downgraded Apple (AAPL) after it says the iPhone maker will cancel its all-glass model, something the firm sees as a "major setback" to the Mag 7 company. Marley Kayden walks investors through the analyst commentary and ways it will impact Apple's price action.

10.8.2026 15:45, MSFT, AAPL, VRTX, BRK.A, BRK B, TTD, META, FERG, B, SPCX, HONA

Index Dow Jones -0,09 % na 53989,08 b., S&P 500 -0,06 % na 7752,89 b., Nasdaq Composite -0,24 % na 26627,37 b.

Americké akcie vstupují do nového týdne poklesem, když všechny hlavní indexy odepisují. Výsledková sezóna nadále pokračuje, její tempo však zpomaluje.

Z titulů tzv. MAG 7 odepisuje Apple 2,0 % poté, co Jefferies snížila doporučení na „underperform“, přičemž analytici upozorňují na obtížnou cestu k uvedení dražšího iPhonu. Naopak Meta Platforms roste 0,4 % po představení nového AI modelu Muse Glimmer, který lze provozovat na jednom počítači a uživatelé si jej mohou stáhnout a dále upravovat. Microsoft (+1,2 %) plánuje v příštím roce výrazně navýšit výrobu vlastních AI čipů. Podle The Information jedná s TSMC o zajištění kapacit pro více než 300 tis. čipů Maia 300 s dodáním v roce 2027.

Berkshire Hathaway (+2,8 %) ve 2Q více než zdvojnásobila čistý zisk na 25,67 mld. USD, zatímco provozní zisk vzrostl o 16 % na 12,98 mld. USD. Společnost zároveň odkoupila vlastní akcie za přibližně 4,5 mld. USD a poprvé po více než třech letech během čtvrtletí více akcií nakoupila, než prodala. Akcie SpaceX oslabují o 0,3 % a pohybují se okolo své IPO ceny 135 USD. Výrazněji oslabuje těžební společnost Barrick Mining (-9,0 %) po dohodě s Newmontem ohledně Nevada Gold Mines, u níž analytici upozorňují na nižší než očekávané ocenění aktiv Barricku.

Společnost Barrick Mining zveřejnila své kvartální výsledky, kdy ve 2Q vykázala očištěný zisk na akcii 0,82 USD, v souladu s očekáváním trhu. Tržby dosáhly 5,29 mld. USD a překonaly analytický konsenzus 5,15 mld. USD. Očištěný zisk EBITDA dosáhl 3,63 mld. USD oproti očekávaným 3,5 mld. USD, zatímco volné peněžní toky ve výši 515 mil. USD zaostaly za odhady Wall Street 966 mil. USD. Produkce zlata činila 796 tis. uncí a překonala očekávání 763 tis. uncí. Společnost ponechala celoroční výhled produkce zlata i mědi beze změny a očekává kapitálové výdaje v rozmezí 3,8 až 4,2 mld. USD.

Společnost Ferguson (+2,6 %) ve 2Q vykázala tržby 8,75 mld. USD, z čehož 8,34 mld. USD připadalo na americký trh. Očištěný provozní zisk dosáhl 932 mil. USD a očištěný zisk EBITDA 994 mil. USD, zatímco provozní zisk činil 893 mil. USD. Management zároveň zlepšil celoroční výhled růstu tržeb na střední jednociferné tempo z předchozího nízkého až středního jednociferného růstu. Zároveň zvýšil spodní hranici očekávané upravené provozní marže na 9,5 %, přičemž horní hranici ponechal na 9,8 %. Výhled kapitálových výdajů byl posunut na 375 až 425 mil. USD z předchozích 300 až 400 mil. USD.

Intel (-4,4 %) plánuje veřejnou nabídku akcií v objemu 15 mld. USD, čímž podle Bloombergu využívá obnoveného zájmu investorů o svůj byznys v souvislosti s boomem datových center a AI infrastruktury. BMO Capital snížila cílovou cenu z 276 na 209 USD pro akcie Honeywell Aerospace (-4,9 %), investiční doporučení bylo ponecháno na stupni „Outperform“.

Akcie Vertex Pharmaceuticals posilují (+7,0 %) poté, co výsledky studie konkurenční společnosti Sionna Therapeutics u přípravku SION-719 zaostaly za očekáváním. Výsledek oslabil vyhlídky Sionny jako potenciálního konkurenta Vertexu v léčbě cystické fibrózy.

Analytici z Morgan Stanley a HSBC snížili společnosti The Trade Desk cílovou cenu. Akcie The Trade Desk odepisují 6,0 %.

Index S&P 500 -0,06 % na 7752,89 b. Nejsilnější sektory S&P Změna Nejslabší sektory S&P Změna Energie +2,5 % Reality -1,1 % Zdravotní péče +0,7 % Utility -0,9 % Finanční sektor +0,5 % Nezbytná spotřeba -0,6 % Nejsilnější akcie S&P Změna Nejslabší akcie S&P Změna Vertex Pharmaceuticals (VRTX) +7,0 % Coherent Corp (COHR) -8,1 % APA Corp (APA) +4,0 % Trade Desk (TTD) -6,0 % Occidental Petroleum Corp (OXY) +4,0 % Lumentum Holdings (LITE) -5,4 % NetApp (NTAP) +3,9 % Honeywell Aerospace (HONA) -4,9 % Super Micro Computer (SMCI) +3,6 % Intel Corp (INTC) -4,9 %
Zdroj: Bloomberg

Marek Krejčiřík
Fio banka, a.s.
Prohlášení

Technology giant Apple (NASDAQ: AAPL) will pay its next quarterly dividend on August 13, 2026, distributing $0.27 per share to eligible shareholders. 

To this end, investors holding 100 Apple shares will receive $27 before taxes, with the payout unchanged from the previous quarter. 

At the same time, 100 AAPL shares would generate $108 in annual income, assuming the dividend remains unchanged for the next four quarters.

The dividend reinforces Apple’s long-standing capital return program, which has delivered annual dividend increases for 15 consecutive years. 

While the yield remains modest compared with traditional income stocks, the company’s low payout ratio, consistent dividend growth and strong cash generation suggest continued capacity for future dividend increases.

The ex-dividend date is August 10, meaning investors need to own Apple stock before that date to qualify for the August 13 payment.

Apple stock dividend payment date. Source: Dividend.com At the same time, Apple’s forward dividend yield stands at approximately 0.34%, while its forward payout ratio is about 11.3%, indicating the company continues to retain most of its earnings for growth initiatives and share repurchases.

Apple stock fundamentals  The upcoming payment follows a strong fiscal third-quarter earnings report. Apple generated a record $109.4 billion in revenue during the June quarter, up 16% year over year, while diluted earnings per share increased 29% to $2.02. 

Growth was driven by strong demand for the iPhone 17 lineup, Mac computers and Services.

Despite reporting record quarterly results, Apple shares declined following earnings as investors focused on softer-than-expected guidance and supply constraints. As of press time, AAPL stock was valued at $313, having gained over 15% in 2026. 

Management forecast September-quarter revenue growth of 9% to 11%, below some market expectations. The company also warned of increasing constraints on advanced chip supply, affecting iPhone, Mac and iPad production as demand continues to exceed internal forecasts.

Foreign-exchange headwinds are expected to reduce growth by roughly 2.5 percentage points sequentially, while rising memory costs could pressure margins. 

Gross margin guidance for the current quarter was set at 47% to 48%, below the tariff-boosted level reported in the June quarter.

At the same time, August’s dividend payment also comes ahead of a major leadership transition where John Ternus, Apple’s longtime hardware chief, will become chief executive on September 1, succeeding Tim Cook, who will move into the role of Executive Chairman. 

The transition has been presented as a continuation of Apple’s existing strategy rather than a significant shift in direction.
Featured image via Shutterstock

HomeIndustriesComputers/ElectronicsA Jefferies analyst says that it may be harder than it looks for Apple to roll out dramatically more expensive devices in a bid to boost profitabilityAug. 10, 2026, 8:48 a.m. ET

A fancy new iPhone meant to celebrate 20 years of Apple’s domination of the smartphone market has been canceled, according to Jefferies analysts — and that may be reason to take a more cautious view of the company’s stock.

Apple AAPL was reportedly planning to make an all-glass iPhone that would represent a step toward former chief design officer Jony Ive’s vision for a smartphone that would appear like a single sheet of glass, the Jefferies analysts noted on Monday. They said the device was intended to come out in September 2027 and cost $2,060 on average, much more than the iPhone 17 Pro Max, which starts with a $1,199 price tag.

Posted by Defense World Staff on Aug 9th, 2026

Ascension Capital Advisors Inc. lifted its position in Apple Inc. (NASDAQ:AAPL – Free Report) by 49.0% during the first quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund owned 10,694 shares of the iPhone maker’s stock after acquiring an additional 3,517 shares during the period. Apple accounts for 0.9% of Ascension Capital Advisors Inc.’s holdings, making the stock its 17th largest position. Ascension Capital Advisors Inc.’s holdings in Apple were worth $2,714,000 at the end of the most recent quarter.

Several other large investors have also recently made changes to their positions in AAPL. Norges Bank purchased a new stake in shares of Apple during the fourth quarter worth $52,266,468,000. Nuveen LLC purchased a new position in shares of Apple in the first quarter worth about $17,472,482,000. Cardano Risk Management B.V. lifted its stake in shares of Apple by 890.7% in the fourth quarter. Cardano Risk Management B.V. now owns 41,984,810 shares of the iPhone maker’s stock worth $11,413,990,000 after buying an additional 37,746,784 shares in the last quarter. Laurel Wealth Advisors LLC boosted its position in Apple by 20,464.8% during the second quarter. Laurel Wealth Advisors LLC now owns 27,069,029 shares of the iPhone maker’s stock worth $5,553,753,000 after acquiring an additional 26,937,401 shares during the last quarter. Finally, Vanguard Group Inc. boosted its position in Apple by 1.9% during the fourth quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock worth $387,749,545,000 after acquiring an additional 26,856,752 shares during the last quarter. 67.73% of the stock is currently owned by hedge funds and other institutional investors.

Insider Buying and Selling at Apple In related news, insider Ben Borders sold 116 shares of the firm’s stock in a transaction dated Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the sale, the insider directly owned 38,713 shares of the company’s stock, valued at approximately $11,425,754.82. This trade represents a 0.30% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Corporate insiders own 0.06% of the company’s stock.

Analyst Ratings Changes A number of analysts have commented on the stock. Oppenheimer reiterated a “market perform” rating on shares of Apple in a report on Friday, July 31st. Weiss Ratings upgraded Apple from a “buy (b-)” rating to a “buy (b)” rating in a report on Monday, August 3rd. The Goldman Sachs Group restated a “buy” rating and issued a $360.00 price target (down from $370.00) on shares of Apple in a research report on Friday, July 31st. BNP Paribas Exane raised Apple from a “neutral” rating to an “outperform” rating and set a $300.00 price target for the company in a report on Friday, April 17th. Finally, Rosenblatt Securities lifted their price objective on Apple from $276.00 to $300.00 and gave the stock a “neutral” rating in a research report on Friday, July 31st. One analyst has rated the stock with a Strong Buy rating, twenty-one have given a Buy rating, eleven have issued a Hold rating and three have given a Sell rating to the company’s stock. According to data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $330.44.

Read Our Latest Research Report on AAPL

Apple News Roundup Here are the key news stories impacting Apple this week:

Positive Sentiment: Planned CEO transition appears orderly. Tim Cook will step down in September and be succeeded by longtime Apple executive John Ternus, a veteran with experience dating back to the Steve Jobs era. Cook’s endorsement and Ternus’ familiarity with Apple’s products may reduce concerns about strategic disruption. Tim Cook Says There’s ‘No Better Person’ to Take Over at Apple Positive Sentiment: Core business momentum remains strong. Apple’s latest quarter exceeded earnings and revenue expectations, with revenue up roughly 16% year over year. Broad iPhone, Mac and Services demand continues to support the bullish case. Tim Cook’s Last Quarter as CEO Was Apple’s Best June Quarter Ever Positive Sentiment: App Store monetization is holding up. App Store revenue increased slightly despite a 4% decline in iPhone and iPad downloads, as revenue per download rose 4.7%. This suggests continued pricing and engagement resilience in a key Services business. Apple App Store Revenue Ticks Up Despite Falling Downloads Neutral Sentiment: OpenAI is seeking dismissal of Apple’s trade-secrets lawsuit. OpenAI denies misappropriating confidential information related to Apple’s consumer-hardware efforts. The filing does not resolve the dispute, leaving legal and competitive uncertainty in place. OpenAI Seeks Dismissal of Apple’s Trade Secrets Lawsuit Negative Sentiment: Near-term cost and growth pressures are weighing on sentiment. Rising memory prices, supply constraints and policy risks could pressure margins, while slower Services growth has prompted some firms to downgrade Apple to Hold or Moderate Sell. Apple’s Capex Strategy Worked But Other Pressures Are Mounting Negative Sentiment: Competition in emerging hardware is increasing. Samsung reported a 30% rise in foldable-device preorders, highlighting a market Apple has yet to enter. Investors may view future Apple foldables as an opportunity, but execution and timing remain uncertain. Samsung Foldable Preorders Jump 30% Apple Stock Up 0.3% Shares of NASDAQ AAPL opened at $313.33 on Friday. The company has a 50 day simple moving average of $309.45 and a 200-day simple moving average of $283.23. The company has a market capitalization of $4.57 trillion, a P/E ratio of 35.93, a P/E/G ratio of 2.69 and a beta of 1.09. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. Apple Inc. has a 1 year low of $219.25 and a 1 year high of $344.57.

Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. During the same period in the prior year, the firm posted $1.57 earnings per share. The firm’s quarterly revenue was up 16.4% on a year-over-year basis. On average, equities research analysts predict that Apple Inc. will post 8.76 earnings per share for the current year.

Apple Announces Dividend The firm also recently declared a quarterly dividend, which will be paid on Thursday, August 13th. Stockholders of record on Monday, August 10th will be paid a $0.27 dividend. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. The ex-dividend date of this dividend is Monday, August 10th. Apple’s dividend payout ratio is 12.39%.

Apple Profile (Free Report)

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

Read More Five stocks we like better than Apple Quantum Earnings Week: Winners and Losers Are Finally Emerging Axon’s Post-Earnings Pullback May Be More About Valuation Than Growth Uber Stock Lags in 2026, But Cash Flow and AV Bets Fuel Upside AppLovin Stock Hits 52-Week Low as Analysts Trim Targets, Stay Bullish Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

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Posted by Defense World Staff on Aug 9th, 2026

Aureus Asset Management LLC lowered its position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 1.3% in the first quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 239,082 shares of the iPhone maker’s stock after selling 3,062 shares during the period. Apple accounts for approximately 4.0% of Aureus Asset Management LLC’s portfolio, making the stock its 3rd largest position. Aureus Asset Management LLC’s holdings in Apple were worth $60,677,000 at the end of the most recent quarter.

Several other large investors have also recently bought and sold shares of AAPL. Vanguard Group Inc. raised its holdings in Apple by 1.9% during the fourth quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock worth $387,749,545,000 after purchasing an additional 26,856,752 shares in the last quarter. State Street Corp lifted its position in shares of Apple by 1.1% during the 4th quarter. State Street Corp now owns 604,056,505 shares of the iPhone maker’s stock worth $164,218,801,000 after buying an additional 6,555,392 shares during the last quarter. Geode Capital Management LLC boosted its holdings in shares of Apple by 0.5% in the 4th quarter. Geode Capital Management LLC now owns 358,032,517 shares of the iPhone maker’s stock valued at $97,031,587,000 after buying an additional 1,866,103 shares in the last quarter. Morgan Stanley boosted its holdings in shares of Apple by 0.6% in the 4th quarter. Morgan Stanley now owns 230,483,035 shares of the iPhone maker’s stock valued at $62,659,118,000 after buying an additional 1,379,651 shares in the last quarter. Finally, Norges Bank purchased a new position in shares of Apple in the 4th quarter valued at $52,266,468,000. Hedge funds and other institutional investors own 67.73% of the company’s stock.

Insider Activity In related news, insider Ben Borders sold 116 shares of the firm’s stock in a transaction dated Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total transaction of $34,236.24. Following the transaction, the insider owned 38,713 shares of the company’s stock, valued at $11,425,754.82. This trade represents a 0.30% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. 0.06% of the stock is currently owned by corporate insiders.

Trending Headlines about Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Planned CEO transition appears orderly. Tim Cook will step down in September and be succeeded by longtime Apple executive John Ternus, a veteran with experience dating back to the Steve Jobs era. Cook’s endorsement and Ternus’ familiarity with Apple’s products may reduce concerns about strategic disruption. Tim Cook Says There’s ‘No Better Person’ to Take Over at Apple Positive Sentiment: Core business momentum remains strong. Apple’s latest quarter exceeded earnings and revenue expectations, with revenue up roughly 16% year over year. Broad iPhone, Mac and Services demand continues to support the bullish case. Tim Cook’s Last Quarter as CEO Was Apple’s Best June Quarter Ever Positive Sentiment: App Store monetization is holding up. App Store revenue increased slightly despite a 4% decline in iPhone and iPad downloads, as revenue per download rose 4.7%. This suggests continued pricing and engagement resilience in a key Services business. Apple App Store Revenue Ticks Up Despite Falling Downloads Neutral Sentiment: OpenAI is seeking dismissal of Apple’s trade-secrets lawsuit. OpenAI denies misappropriating confidential information related to Apple’s consumer-hardware efforts. The filing does not resolve the dispute, leaving legal and competitive uncertainty in place. OpenAI Seeks Dismissal of Apple’s Trade Secrets Lawsuit Negative Sentiment: Near-term cost and growth pressures are weighing on sentiment. Rising memory prices, supply constraints and policy risks could pressure margins, while slower Services growth has prompted some firms to downgrade Apple to Hold or Moderate Sell. Apple’s Capex Strategy Worked But Other Pressures Are Mounting Negative Sentiment: Competition in emerging hardware is increasing. Samsung reported a 30% rise in foldable-device preorders, highlighting a market Apple has yet to enter. Investors may view future Apple foldables as an opportunity, but execution and timing remain uncertain. Samsung Foldable Preorders Jump 30% Apple Stock Up 0.3% AAPL stock opened at $313.33 on Friday. The company has a market cap of $4.57 trillion, a price-to-earnings ratio of 35.93, a price-to-earnings-growth ratio of 2.69 and a beta of 1.09. The company has a fifty day moving average price of $309.45 and a 200 day moving average price of $283.23. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. Apple Inc. has a 12 month low of $219.25 and a 12 month high of $344.57.

Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.89 by $0.13. The company had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. Apple’s revenue for the quarter was up 16.4% on a year-over-year basis. During the same period last year, the firm posted $1.57 EPS. Sell-side analysts expect that Apple Inc. will post 8.76 earnings per share for the current year.

Apple Announces Dividend The firm also recently announced a quarterly dividend, which will be paid on Thursday, August 13th. Stockholders of record on Monday, August 10th will be paid a dividend of $0.27 per share. The ex-dividend date is Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s dividend payout ratio is 12.39%.

Analysts Set New Price Targets A number of brokerages recently weighed in on AAPL. The Goldman Sachs Group reissued a “buy” rating and issued a $360.00 price target (down from $370.00) on shares of Apple in a research report on Friday, July 31st. TD Cowen raised their price objective on Apple from $350.00 to $400.00 and gave the stock a “buy” rating in a report on Friday, July 31st. Bank of America reiterated a “buy” rating and set a $380.00 target price on shares of Apple in a research report on Thursday, June 18th. Phillip Securities downgraded Apple from a “hold” rating to a “moderate sell” rating in a report on Monday, August 3rd. Finally, Morgan Stanley reduced their target price on Apple from $364.00 to $360.00 and set an “overweight” rating for the company in a report on Friday, July 31st. One analyst has rated the stock with a Strong Buy rating, twenty-one have given a Buy rating, eleven have given a Hold rating and three have assigned a Sell rating to the stock. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $330.44.

Read Our Latest Report on Apple

Apple Profile (Free Report)

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

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