Beacon Bank & Trust lessened its holdings in Apple Inc. (NASDAQ:AAPL – Free Report) by 3.1% during the 2nd quarter, according to its most recent filing with the Securities & Exchange Commission. The firm owned 68,470 shares of the iPhone maker’s stock after selling 2,188 shares during the period. Apple comprises approximately 3.8% of Beacon Bank & Trust’s holdings, making the stock its 5th biggest position. Beacon Bank & Trust’s holdings in Apple were worth $19,812,000 at the end of the most recent quarter.
Other institutional investors have also added to or reduced their stakes in the company. Norges Bank purchased a new position in Apple during the fourth quarter valued at approximately $52,266,468,000. Nuveen LLC purchased a new position in shares of Apple during the 1st quarter valued at $17,472,482,000. Cardano Risk Management B.V. lifted its stake in shares of Apple by 890.7% during the 4th quarter. Cardano Risk Management B.V. now owns 41,984,810 shares of the iPhone maker’s stock valued at $11,413,990,000 after buying an additional 37,746,784 shares in the last quarter. Laurel Wealth Advisors LLC boosted its holdings in Apple by 20,464.8% in the 2nd quarter. Laurel Wealth Advisors LLC now owns 27,069,029 shares of the iPhone maker’s stock worth $5,553,753,000 after buying an additional 26,937,401 shares during the period. Finally, Vanguard Group Inc. increased its stake in Apple by 1.9% in the 4th quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock worth $387,749,545,000 after buying an additional 26,856,752 shares in the last quarter. 67.73% of the stock is currently owned by institutional investors.
Apple Price Performance Shares of Apple stock opened at $309.35 on Friday. The stock has a market cap of $4.51 trillion, a price-to-earnings ratio of 35.48, a price-to-earnings-growth ratio of 2.65 and a beta of 1.09. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The stock has a 50 day moving average price of $310.63 and a 200-day moving average price of $287.04. Apple Inc. has a one year low of $224.69 and a one year high of $344.57.
Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. The firm had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm’s revenue for the quarter was up 16.4% compared to the same quarter last year. During the same period in the previous year, the company earned $1.57 EPS. Equities analysts expect that Apple Inc. will post 8.76 EPS for the current year. Apple Announces Dividend The firm also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were paid a $0.27 dividend. The ex-dividend date was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. Apple’s dividend payout ratio (DPR) is presently 12.39%.
Analysts Set New Price Targets Several brokerages recently issued reports on AAPL. Morgan Stanley decreased their target price on Apple from $364.00 to $360.00 and set an “overweight” rating on the stock in a research note on Friday, July 31st. China Renaissance lowered shares of Apple from a “buy” rating to a “hold” rating and set a $280.00 price objective for the company. in a report on Tuesday, August 4th. Needham & Company LLC reiterated a “hold” rating on shares of Apple in a research report on Friday, July 31st. Rothschild & Co Redburn set a $400.00 target price on shares of Apple and gave the stock a “buy” rating in a report on Monday, August 17th. Finally, The Goldman Sachs Group began coverage on shares of Apple in a report on Monday, August 17th. They set a “buy” rating for the company. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have assigned a Hold rating and four have given a Sell rating to the company’s stock. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $330.53.
Check Out Our Latest Report on AAPL
Insiders Place Their Bets In other news, insider Ben Borders sold 116 shares of the business’s stock in a transaction on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the sale, the insider directly owned 38,713 shares of the company’s stock, valued at approximately $11,425,754.82. The trade was a 0.30% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the stock in a transaction that occurred on Tuesday, August 18th. The stock was sold at an average price of $307.49, for a total value of $442,478.11. Following the completion of the transaction, the senior vice president directly owned 38,668 shares in the company, valued at approximately $11,890,023.32. This trade represents a 3.59% decrease in their position. The SEC filing for this sale provides additional information. In the last quarter, insiders sold 2,994 shares of company stock worth $919,567. Insiders own 0.06% of the company’s stock.
Apple News Roundup Here are the key news stories impacting Apple this week:
Positive Sentiment: Incoming CEO John Ternus is expected to reassess Apple’s research-and-development budget and potentially increase spending on AI. Analysts see stronger investment in Siri and other AI products as a way to close the gap with technology rivals. Apple Could Get a New R&D and AI Budget Positive Sentiment: Potential product catalysts include an AI-enhanced Siri expected later this year, camera-equipped AI AirPods targeted for 2027 and a foldable iPhone that one analyst estimates could sell 14 million units by 2027. Successful launches could support a major upgrade cycle. Apple Wants to Pay Publishers to Improve Siri Positive Sentiment: Walmart’s nationwide rollout of contactless payments will add Apple Pay acceptance across its U.S. stores, websites and apps. The move expands Apple Pay’s reach and strengthens Apple’s services ecosystem. Walmart Adds Apple Pay Nationwide Neutral Sentiment: Options activity showed a modestly bullish bias, with calls outnumbering puts, while implied volatility remained below its 52-week median. However, the signal was not strong enough to establish a decisive near-term direction. Apple Options Sentiment Neutral Sentiment: Apple’s leadership change on September 1 is creating both opportunity and uncertainty. Bank of America maintains a Buy view but says Ternus must deliver more surprising products and technologies because the company has become increasingly predictable. Apple Must Relearn How to Surprise Negative Sentiment: Apple reportedly cut more than 200 positions tied to Siri and the Vision Pro headset while redirecting resources toward future devices. The restructuring may improve efficiency, but it also highlights execution challenges in AI and spatial computing. Negative Sentiment: Analysts have warned that Apple’s insulation from macroeconomic and competitive headwinds is fading. With shares trading at a high earnings multiple, investors may be less tolerant of slower growth, regulatory pressure and delays in AI products. Apple’s Immunity to Headwinds Is Fading Negative Sentiment: Reports that Apple is quietly shifting attention toward China add geopolitical and demand risk, while its substantial tax settlement and filings highlighting large profits routed through Ireland could renew regulatory scrutiny. Negative Sentiment: Senior Vice President Jennifer Newstead sold 1,439 shares under a prearranged Rule 10b5-1 plan. The transaction is relatively small and does not necessarily signal a change in fundamentals, but it provides a modest negative headline. About Apple (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
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On Tuesday, Aug. 18, Apple (AAPL -0.63%) announced new business terms for apps in the European Union, cutting its standard App Store commission from 30% to 26% and replacing its most contested fee with a simple 5% commission. Developers can sign the new terms now, and the changes take effect Oct. 1.
The company said the changes follow "close collaboration with the European Commission" and "resolve Apple's disagreements with the Commission over business terms and alternative distribution."
That last part is the news that matters for shareholders. The lower rates will leave more revenue with EU developers. But for Apple, the bigger event is the defusing of a regulatory fight that had already produced a 500 million euro fine and threatened more. Here's a look at the new rates -- and how much money is actually at stake.
Image source: Apple.
The new rate cardThe standard commission on EU App Store sales drops to 26%, from 30%. Apps using alternative payment processing pay 20%, and apps that link out to the web to complete purchases pay 15% on sales made within seven days of the tap. Members of Apple's Small Business Program, along with its Mini Apps and Video Partner programs, pay 15%, as do auto-renewing subscriptions after their first year. Those eligible apps pay 10% when they use alternative payments or link-outs.
The bigger structural change is the Core Technology Commission. Apps distributed outside the App Store (through rival marketplaces or the web) now pay a flat 5% commission on digital sales. That replaces the per-install Core Technology Fee -- the charge developers and regulators had contested most fiercely. The new terms also eliminate two other charges (an initial acquisition fee and a store services fee), and for the first time in the EU, developers can offer Apple's own payment system alongside alternatives in the same app.
In short, the fee sheet got shorter and cheaper. And that is what Brussels wanted.
The fight this defusesThe Digital Markets Act has been the tech giant's noisiest regulatory problem for two years. In April 2025, the European Commission fined the company 500 million euros (about $579 million) for preventing developers from steering customers to cheaper offers outside the App Store, and escalating penalties remained possible as the compliance arguments dragged on.
On Tuesday, the two sides stepped back from the fight. "The Commission welcomes Apple's changes to their business terms," the EU executive said in a statement, adding that it will monitor how the new terms are implemented.
Of course, a welcome is not a closed case, and the Digital Markets Act doesn't go away. But a dispute with a regulator that fines in the hundreds of millions has gone quiet -- Apple says its disagreements are resolved, and the Commission says it will watch how the new terms work in practice. That changes the risk attached to Apple's highest-margin segment.
Sizing the hitNow for the money. Apple's services segment produced $30.7 billion of revenue in the fiscal third quarter of 2026 (the period ended June 27), up 12% year over year and a record for the June period. Growth cooled a bit from the fiscal second quarter's 16% pace, but even the slower rate adds more than $13 billion of new services revenue a year to a business already running at an annual pace above $120 billion.
The App Store sits alongside everything from iCloud storage to Apple TV inside that segment, and the EU slice of it is smaller still. Asked about earlier European changes on a 2024 earnings call, Apple's then-chief financial officer Luca Maestri said the EU market "represents roughly 7% of our global app store revenue."
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Set those figures side by side, and the four-point cut shrinks quickly. It applies only to the standard tier (small developers and second-year subscriptions already sit at 15%), and only in a region generating about 7% of App Store revenue. Even assuming every EU transaction took the full four-point cut, the hit would be a sliver of a services business growing 12% a year -- and a rounding error against the $29.8 billion of net income Apple earned last quarter. And that's the worst case. The real hit would likely be smaller.
So where does that leave the stock?
Shares trade around $311 as of this writing, about 10% below their record high. I'd argue Tuesday's announcement nudges the investment case in Apple's favor, if anything, because the stock's valuation was never resting on four points of EU commission. What Apple bought this week is a quieter fight and a simpler fee structure, in a region the company had already sized as a small piece of the App Store. The services business keeps growing either way.
Apple is cutting more than 200 jobs as the tech giant sharpens its focus on AI and updates its Siri digital assistant.
Roughly 100 of the eliminated positions are tied to the Vision Pro team.
Another 100 hit groups working on Siri and the Intelligent Systems Experience team, the division focused on bringing generative AI features into Apple devices.
This software reshuffle comes as Apple eliminates legacy engineering roles to clear room for specialists who can rebuild Siri on an entirely new generative AI architecture.
Apple is cutting more than 200 jobs. Future Publishing via Getty Images Apple confirmed the cuts, saying it was “looking to evolve our business to deliver the best experiences for our users.”
“While we will create new roles as part of this change, it will also impact a limited number of existing roles,” the company said.
Siri has lagged behind OpenAI’s ChatGPT and Google Gemini for years, particularly when it comes to remembering what users were talking about and handling follow-up questions naturally.
Apple long-planned upgrade to the Siri virtual assistant has run into snags during testing. Bloomberg via Getty Images Siri has historically responded with a basic web link instead of actually answering the question.
The company’s revamped “Siri AI” in the public beta of iOS 18 has narrowed the functional gap by focusing on integration across its ecosystem.
Meanwhile, Vision Pro has become one of Apple’s biggest commercial disappointments.
Apple releases iOS 26.6.1 on an iPhone in Taichung, Taiwan, on Tuesday, Aug. 18, 2026. (Represented by ZUMA Press, Inc.) ZUMAPRESS.com The headset features industry-leading micro-OLED displays and precise eye-tracking, but consumers haven’t embraced it.
Apple never released official sales figures, but estimated global sales fell to just 45,000 units in the final quarter of 2025.
In response, Apple is trimming its Vision Pro operations while shifting resources toward newer AI efforts and devices.
Apple’s Vision Pro has become one of Apple’s biggest commercial disappointments. Apple The company is also dealing with higher production costs as an AI-driven memory shortage pushes up expenses.
Apple raised prices on its Macs and iPads earlier this summer and recently introduced a leasing plan covering its major hardware products as it looks to bring in more customers while offsetting those costs.
When Tim Cook became CEO of Apple (AAPL -0.63%) in 2011, one of his biggest strategic shifts was returning capital to shareholders. He reinstated the company's dividend in 2012 and, more importantly, launched a massive stock buyback program.
Apple has spent more than any other company on stock buybacks over the last 10 years, according to research by The Motley Fool. Here's a closer look at how much it has spent and why this benefits shareholders.
Image source: The Motley Fool.
Apple's stock buybacks during Tim Cook's tenure Cook has been part of multiple record-breaking share buybacks while CEO of Apple. Near the beginning of his tenure, the board authorized a $10 billion buyback for its fiscal 2013, but later raised that to $60 billion, the largest single share-repurchase authorization in history. It authorized repurchases of $100 billion in 2018 and $110 billion in 2024, with the latter still being its largest-ever buyback. In 2025 and 2026, it authorized $100 billion in buybacks.
A buyback authorization only means a company can spend up to that amount, not that it will. Apple normally uses most of it, though, and has bought back a whopping $877 billion in shares under Cook's leadership.
A (mostly) positive move for Apple shareholders After Apple buys back shares, it retires them. With fewer shares in circulation, every shareholder owns a larger slice of the company. Over a quarter or even a year, this is a relatively minor change. At Apple's market cap of $4.6 trillion (as of Aug. 19), a $100 billion repurchase authorization means buying back a little over 2% of the company.
But for a long-term investor, it makes a significant difference. Case in point, when Cook took over, Apple had about 26 billion split-adjusted outstanding shares. It reported 14.6 billion outstanding shares as of July 2026, so the share count has fallen by about 44%. A share purchased at the start of Cook's tenure now owns nearly 80% more than it did then.
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The caveat here is that Apple's valuation has risen significantly since the early days of its buyback program. It traded between 12 and 18 times earnings for much of the 2010s. It trades at 36 times trailing earnings as of this writing, while Apple and other top tech stocks have seen considerable price appreciation. Buying back shares at a higher valuation means less added value for shareholders.
Apple's repurchase program was a major tailwind for most of Cook's tenure. However, John Ternus will become the company's new CEO on Sept. 1, 2026, and the leadership transition could also signal a shift in strategy. Buybacks will remain part of Apple's approach, but the company may divert some of that capital to research and development or building through acquisitions. Given Apple's somewhat expensive valuation, either could prove a better growth driver than buying back shares.
, the consumer-technology giant behind the iPhone, slipped approximately 0.2% to $310.60 Friday morning as investors wrestled with one big question: Will Apple's next chief executive finally hit the accelerator on artificial intelligence? The stock trailed a rising market, yet the company still carried a towering market value of roughly $4.58 trillion. Expectations remain sky-high.
Apple has refused to copy the hyperscalers' data-center spending frenzy. Its playbook is leaner: use outside partners, push more processing onto devices and weaponize an installed base measured in billions. The engine is hardly sputtering. Fiscal third-quarter revenue jumped 16% to $109.4 billion, while earnings surged 29% to $2.02 per share. But supply constraints and a slower AI rollout are creating doubt. Discipline can protect profits. It can also become hesitation.
The chart makes the pressure obvious. At $310.60, Apple trades 9.44% above its GF Value™ estimate of $283.81 and at roughly 35 times trailing earnings. That premium demands more than promises. Spend aggressively on AI, and margins could take a hit. Stay cautious, and Apple risks becoming increasingly dependent on outside models and chip suppliers. Friday's dip was modest. The warning was not: Wall Street wants Apple's AI advantage to show up in products, growth and profits.
iPhone-maker Apple Inc. (AAPL, Financials) could enter a more aggressive phase of AI investment with John Ternus taking over as CEO on Sept. 1. Apple's next cha
Apple's (AAPL) iPhone 17 did better than expectations, but @WindowsCentral's Daniel Rubino tells investors not to expect many changes for iPhone 18. The biggest change: foldable phone, which he sees facing some challenges as that corner of the market has plenty of new and established competitors.
Apple (NASDAQ:AAPL | AAPL Price Prediction) has spent 2026 quietly reclaiming its narrative. Three consecutive quarters of roughly 16% revenue growth, a genuine iPhone supercycle, and the WWDC26 debut of a rebuilt Siri AI have flipped the story from AI laggard to steady compounder. Our proprietary model sees more room to run.
Apple trades near $317 as of August 20, 2026. Our 24/7 Wall St. price target is $363.69, implying 14.86% upside over the next 12 months. The recommendation is buy, with confidence at 90%.
Metric Value Current Price $317 24/7 Wall St. Price Target $363.69 Upside 14.86% Recommendation BUY Confidence 90% Reacceleration Is Already Showing Up in the Numbers AAPL is up 16.86% YTD and 37.93% over the past year, though shares have cooled 2.9% in the last month from a 52-week high of $344.27.
Fiscal Q3 2026 revenue hit $109.42 billion (up 16.36%), with EPS of $2.02 beating the $1.8914 estimate. iPhone generated $54.25 billion and Services set a fresh record at $30.74 billion. That marks Apple’s ninth consecutive EPS beat.
Tim Cook called it “strongest June quarter ever, with double-digit revenue growth across iPhone, Mac and Services, and in every geographic segment.” Recent 24/7 Wall St. coverage has flagged Apple as entering its most important product cycle in years, though memory-chip supply and tariff exposure remain live debates.
Why Bulls See a Breakout Ahead The bull scenario carries AAPL to $379.52, a 19.86% return. Drivers include iPhone growth of 22% year-to-date, Mac up 29%, and a Services engine processing over $1.5 billion in paid subscriptions. Cook flagged Siri AI as “a completely reimagined version of Siri that is profoundly capable, deeply personal, and integrated seamlessly across our platforms.”
Polymarket traders put odds of an iPhone 18 launch in 2026 at 98.6% and a foldable iPhone at 84.5%. September-quarter guidance calls for 9% to 11% revenue growth despite supply constraints, meaning demand outpaces capacity.
What Could Go Wrong The bear case lands at $315.03, essentially flat. Memory pricing is Apple’s biggest headwind. Cook described it as “a 100-year flood on the memory pricing with exponential increases in memory prices.”
Q3 gross margin of 50.1% included a roughly 2 percentage point tariff-refund tailwind and a $0.11 EPS benefit that will not repeat. Insider net direction is selling, and the trailing P/E of 36 leaves little cushion. Higher costs partly reflect deliberate R&D expansion to $11.73 billion to fund the AI stack.
How Apple Compares to Microsoft and Alphabet Microsoft (NASDAQ:MSFT) offers the cleanest valuation contrast. MSFT trades at a materially lower trailing multiple than Apple with a cloud-driven operating margin profile. Apple’s 36 P/E looks rich against Microsoft’s cloud-driven multiple, suggesting our $363.69 target is conservative.
Alphabet (NASDAQ:GOOGL) is the growth counterpoint. Its top-line growth has been running well ahead of Apple’s, with Google Cloud accelerating sharply. Apple’s mid-teens growth is slower, reinforcing that our target relies on multiple stability. The peer set makes $363.69 look reasonable.
Apple Price Prediction 2026 to 2030 The 24/7 Wall St. price target is $363.69, the model recommendation is buy, and confidence is 90%. Reacceleration, Siri AI, and a demand-constrained supply chain tip the scale.
A pullback toward $300 would be worth watching if memory costs stabilize. September gross margin guidance of 47% to 48% is the key line to monitor into December.
Year 24/7 Wall St. Price Target 2026 $334.63 2027 $360.69 2028 $412.05 2029 $446.78 2030 $474.41 These projections assume Apple continues executing on Services expansion and the Siri AI rollout. Significant upside or downside could come from memory-cost normalization, EU regulation of Apple Intelligence, or a foldable iPhone launch reshaping the product mix.
Contact [email protected] for any questions or corrections.
Cboe data shows mixed options sentiment in Apple (AAPL), with shares up 16c, or 0.05%, near $311.46. Options volume roughly in line with average with 1.15m contracts traded and calls leading puts for a put/call ratio of 0.62, compared to a typical level near 0.57. Implied volatility (IV30) dropped 0.71 near 24.07,and below the 52wk median, suggesting an expected daily move of $4.72. Put-call skew flattened, suggesting a modestly bullish tone, following an upgrade to Buy at Rothschild & Co Redburn.
Americká technologická společnost Apple loni v Irsku na daních zaplatila 17 miliard dolarů (zhruba 350 miliard Kč). To představovalo 40 procent celkové částky, kterou firma odvedla na dani z příjmů po celém světě. Vyplývá to z účetních výkazů podniku, na které dnes upozornil britský list Financial Times (FT). Platbu výrazně zvýšilo rozhodnutí Soudního dvora EU z roku 2024, podle něhož měl Apple doplatit Irsku na daních 13 miliard eur (313 miliard Kč).
Apple podle výkazů loni celosvětově zaplatil na dani z příjmů právnických osob 43 miliard dolarů. Nejnovější údaje byly zveřejněny na základě nových pravidel EU, která velkým firmám ukládají zveřejňovat výnosy, zisky a daně z příjmů v jednotlivých členských zemích a ve vybraných daňových rájích.
Společnost uvedla, že dlouhodobě patří mezi největší daňové poplatníky na světě. Zároveň upozornila na rozdíl mezi daní z příjmů vykazovanou v zemích, kde jsou držena aktiva, a nepřímými daněmi, například DPH, placenými v zemích, kde sídlí zákazníci.
Přibližně čtvrtina globálního zisku před zdaněním, který Apple vykázal za finanční rok do září 2025, byla vykázána prostřednictvím irských společností, ačkoli v Irsku pracují přibližně tři procenta zaměstnanců Applu. Firma tam zaměstnává 5575 lidí a sídlí tam její evropská centrála.
Irsko v minulosti přilákalo řadu velkých amerických společností nízkými daněmi a systémem, který umožňoval přesouvat zisky do daňových rájů prostřednictvím struktury známé jako double Irish (dvojitá irská). K postupnému zrušení tohoto systému Dublin přistoupil v roce 2015.
Irsko podle rozhodnutí soudu EU poskytlo v letech 1991 až 2014 Applu ve formě daňových úlev protiprávní státní podporu, bylo proto povinno si ji od firmy nechat vrátit. Irská vláda hned po rozsudku oznámila, že zahájí proces uvolňování peněz ze svěřenského fondu, na němž byly požadované finance od Applu uloženy.
Řada velkých amerických firem přesto v zemi působí nadále. Irsko nyní uplatňuje sazbu korporátní daně 12,5 procenta a v roce 2024 podle FT tři firmy, za které jsou obecně považovány Eli Lilly, Apple a Microsoft, odvedly téměř polovinu všech korporátních daní vybraných v zemi.
Armstrong Henry H Associates Inc. trimmed its holdings in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 3.0% in the 2nd quarter, according to its most recent disclosure with the SEC. The fund owned 56,648 shares of the iPhone maker’s stock after selling 1,753 shares during the period. Apple makes up approximately 1.6% of Armstrong Henry H Associates Inc.’s holdings, making the stock its 9th largest position. Armstrong Henry H Associates Inc.’s holdings in Apple were worth $16,392,000 as of its most recent SEC filing.
Other hedge funds and other institutional investors also recently made changes to their positions in the company. Lifetime Wealth Management P.C. purchased a new position in shares of Apple in the 4th quarter worth about $41,000. ROSS JOHNSON & Associates LLC grew its position in Apple by 1,800.0% during the 1st quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock valued at $42,000 after purchasing an additional 180 shares during the last quarter. LSV Asset Management bought a new stake in Apple during the 4th quarter valued at about $65,000. Timmons Wealth Management LLC purchased a new position in Apple in the fourth quarter worth about $69,000. Finally, Inspire Investing LLC bought a new position in shares of Apple in the fourth quarter worth approximately $76,000. Hedge funds and other institutional investors own 67.73% of the company’s stock.
Insider Buying and Selling In other Apple news, SVP Jennifer Newstead sold 1,439 shares of the stock in a transaction that occurred on Tuesday, August 18th. The shares were sold at an average price of $307.49, for a total value of $442,478.11. Following the transaction, the senior vice president directly owned 38,668 shares in the company, valued at approximately $11,890,023.32. This trade represents a 3.59% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, insider Ben Borders sold 116 shares of Apple stock in a transaction on Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total transaction of $34,236.24. Following the transaction, the insider owned 38,713 shares in the company, valued at $11,425,754.82. This represents a 0.30% decrease in their position. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last three months, insiders sold 2,994 shares of company stock worth $919,567. 0.06% of the stock is currently owned by insiders.
Key Apple News Here are the key news stories impacting Apple this week: Positive Sentiment: Apple is increasingly viewed as a defensive Big Tech holding because it relies less on massive AI infrastructure spending than peers. Analysts also describe the company as an underappreciated AI beneficiary, supporting demand for the stock during technology-sector volatility. Apple Holds Firm as Investors Seek Big Tech’s Defensive Outlier Positive Sentiment: Upcoming product catalysts—including a potential foldable iPhone, camera-equipped AI AirPods targeted for 2027, new Apple silicon and expanded Siri AI capabilities—could support a stronger product cycle. One analyst estimates foldable iPhone sales could reach 14 million units by 2027. Apple’s Foldable iPhone Opportunity Positive Sentiment: Bank of America reiterated a Buy rating ahead of incoming CEO John Ternus’s September 1 transition, while Redburn upgraded Apple. The bullish case centers on renewed innovation and stronger AI investment under new leadership. Apple Must Relearn How to Surprise Under New CEO Ternus Positive Sentiment: Apple and Samsung are gaining share in India as higher chip costs pressure lower-priced Chinese smartphone competitors, potentially improving Apple’s premium-market opportunity. Chip Squeeze Hits Chinese Smartphones in India Neutral Sentiment: Senior Vice President Jennifer Newstead sold 1,439 shares for approximately $442,000, reducing her holdings by 3.59%. The transaction was disclosed in an SEC filing but is relatively small compared with her remaining stake. Negative Sentiment: Investors remain concerned that Apple has become predictable and dependent on incremental improvements. The CEO transition creates execution risk, with Ternus expected to decide whether to materially increase spending to compete in AI. Apple Has Gotten Too Predictable Negative Sentiment: Reports that App Store commission revenue declined 18%, alongside continuing legal and regulatory challenges, raise questions about the durability of Apple’s high-margin Services growth. Apple’s App Store Commission Revenue Reportedly Drops Analyst Upgrades and Downgrades Several brokerages recently weighed in on AAPL. Tigress Financial reissued a “strong-buy” rating and set a $375.00 price target (up from $305.00) on shares of Apple in a research report on Thursday, May 14th. Raymond James Financial reiterated a “market perform” rating on shares of Apple in a research note on Friday, July 31st. JPMorgan Chase & Co. decreased their price target on Apple from $345.00 to $340.00 and set an “overweight” rating for the company in a research note on Friday, July 31st. Royal Bank Of Canada set a $365.00 price objective on Apple in a research report on Wednesday, July 15th. Finally, Bank of America reiterated a “buy” rating and issued a $380.00 price objective on shares of Apple in a report on Thursday, June 18th. One research analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have given a Hold rating and four have given a Sell rating to the stock. According to data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $330.53.
Read Our Latest Stock Analysis on Apple
Apple Stock Down 1.7% Apple stock opened at $311.30 on Friday. The stock has a market cap of $4.54 trillion, a PE ratio of 35.70, a price-to-earnings-growth ratio of 2.71 and a beta of 1.09. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. Apple Inc. has a one year low of $223.78 and a one year high of $344.57. The stock has a fifty day moving average of $310.26 and a 200 day moving average of $286.89.
Apple (NASDAQ:AAPL – Get Free Report) last announced its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.89 by $0.13. The business had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The business’s revenue for the quarter was up 16.4% on a year-over-year basis. During the same period last year, the firm posted $1.57 earnings per share. As a group, sell-side analysts predict that Apple Inc. will post 8.76 EPS for the current year.
Apple Dividend Announcement The firm also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a $0.27 dividend. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio is 12.39%.
Apple Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
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Bill Few Associates Inc. lowered its stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 1.8% during the 2nd quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The firm owned 101,267 shares of the iPhone maker’s stock after selling 1,903 shares during the quarter. Apple comprises 6.2% of Bill Few Associates Inc.’s portfolio, making the stock its 2nd largest position. Bill Few Associates Inc.’s holdings in Apple were worth $29,303,000 as of its most recent filing with the Securities and Exchange Commission (SEC).
A number of other institutional investors also recently bought and sold shares of AAPL. Rainier Family Wealth Inc. raised its holdings in Apple by 14.1% in the 1st quarter. Rainier Family Wealth Inc. now owns 24,386 shares of the iPhone maker’s stock worth $6,189,000 after purchasing an additional 3,014 shares during the period. Eaton Cambridge Inc. grew its holdings in Apple by 21.3% during the first quarter. Eaton Cambridge Inc. now owns 13,968 shares of the iPhone maker’s stock valued at $3,545,000 after purchasing an additional 2,450 shares during the period. Torren Management LLC purchased a new stake in Apple in the fourth quarter worth about $1,178,000. Summit Wealth Partners LLC raised its stake in shares of Apple by 108.3% in the first quarter. Summit Wealth Partners LLC now owns 34,989 shares of the iPhone maker’s stock worth $8,880,000 after buying an additional 18,188 shares during the period. Finally, Adventist Health System Sunbelt Healthcare Corp purchased a new position in shares of Apple during the 4th quarter valued at about $105,482,000. 67.73% of the stock is owned by institutional investors.
Insider Activity at Apple In other Apple news, insider Ben Borders sold 116 shares of Apple stock in a transaction that occurred on Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total value of $34,236.24. Following the sale, the insider owned 38,713 shares of the company’s stock, valued at $11,425,754.82. The trade was a 0.30% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the company’s stock in a transaction that occurred on Tuesday, August 18th. The stock was sold at an average price of $307.49, for a total value of $442,478.11. Following the sale, the senior vice president directly owned 38,668 shares in the company, valued at $11,890,023.32. This trade represents a 3.59% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 2,994 shares of company stock valued at $919,567 in the last 90 days. 0.06% of the stock is currently owned by company insiders.
Wall Street Analysts Forecast Growth Several equities research analysts recently issued reports on AAPL shares. JPMorgan Chase & Co. reduced their target price on shares of Apple from $345.00 to $340.00 and set an “overweight” rating for the company in a report on Friday, July 31st. Bank of America restated a “buy” rating and set a $380.00 target price on shares of Apple in a research note on Thursday, June 18th. Sanford C. Bernstein reiterated an “outperform” rating on shares of Apple in a research note on Monday, June 8th. TD Cowen raised their price target on Apple from $350.00 to $400.00 and gave the company a “buy” rating in a report on Friday, July 31st. Finally, Wells Fargo & Company restated an “overweight” rating and issued a $350.00 price objective (up from $310.00) on shares of Apple in a research report on Friday, July 31st. One research analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have given a Hold rating and four have assigned a Sell rating to the stock. According to data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average price target of $330.53. Read Our Latest Stock Analysis on Apple
Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Apple is increasingly viewed as a defensive Big Tech holding because it relies less on massive AI infrastructure spending than peers. Analysts also describe the company as an underappreciated AI beneficiary, supporting demand for the stock during technology-sector volatility. Apple Holds Firm as Investors Seek Big Tech’s Defensive Outlier Positive Sentiment: Upcoming product catalysts—including a potential foldable iPhone, camera-equipped AI AirPods targeted for 2027, new Apple silicon and expanded Siri AI capabilities—could support a stronger product cycle. One analyst estimates foldable iPhone sales could reach 14 million units by 2027. Apple’s Foldable iPhone Opportunity Positive Sentiment: Bank of America reiterated a Buy rating ahead of incoming CEO John Ternus’s September 1 transition, while Redburn upgraded Apple. The bullish case centers on renewed innovation and stronger AI investment under new leadership. Apple Must Relearn How to Surprise Under New CEO Ternus Positive Sentiment: Apple and Samsung are gaining share in India as higher chip costs pressure lower-priced Chinese smartphone competitors, potentially improving Apple’s premium-market opportunity. Chip Squeeze Hits Chinese Smartphones in India Neutral Sentiment: Senior Vice President Jennifer Newstead sold 1,439 shares for approximately $442,000, reducing her holdings by 3.59%. The transaction was disclosed in an SEC filing but is relatively small compared with her remaining stake. Negative Sentiment: Investors remain concerned that Apple has become predictable and dependent on incremental improvements. The CEO transition creates execution risk, with Ternus expected to decide whether to materially increase spending to compete in AI. Apple Has Gotten Too Predictable Negative Sentiment: Reports that App Store commission revenue declined 18%, alongside continuing legal and regulatory challenges, raise questions about the durability of Apple’s high-margin Services growth. Apple’s App Store Commission Revenue Reportedly Drops Apple Stock Down 1.7% Shares of AAPL stock opened at $311.30 on Friday. The stock has a market cap of $4.54 trillion, a P/E ratio of 35.70, a PEG ratio of 2.71 and a beta of 1.09. Apple Inc. has a 52 week low of $223.78 and a 52 week high of $344.57. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. The company’s fifty day simple moving average is $310.26 and its two-hundred day simple moving average is $286.89.
Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. During the same quarter last year, the business posted $1.57 earnings per share. The business’s quarterly revenue was up 16.4% compared to the same quarter last year. Analysts predict that Apple Inc. will post 8.76 EPS for the current fiscal year.
Apple Announces Dividend The company also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were paid a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. Apple’s dividend payout ratio is presently 12.39%.
Apple Company Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
Recommended Stories Five stocks we like better than Apple 3 Energy Stocks Raising Dividends as the Sector Surges 5 Reasons the S&P 500 Could Keep Rallying Through Year-End Walmart’s Post-Earnings Drop Could Be a Buying Opportunity The Trade Desk’s Earnings Miss Raises a Bigger Question About Its AI Future
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180 Wealth Advisors LLC trimmed its holdings in Apple Inc. (NASDAQ:AAPL – Free Report) by 3.2% in the second quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 96,456 shares of the iPhone maker’s stock after selling 3,234 shares during the period. Apple comprises about 2.8% of 180 Wealth Advisors LLC’s investment portfolio, making the stock its 3rd largest holding. 180 Wealth Advisors LLC’s holdings in Apple were worth $27,911,000 at the end of the most recent quarter.
Several other large investors also recently modified their holdings of the business. Lifetime Wealth Management P.C. bought a new stake in shares of Apple during the fourth quarter worth $41,000. ROSS JOHNSON & Associates LLC lifted its position in Apple by 1,800.0% in the 1st quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock valued at $42,000 after acquiring an additional 180 shares in the last quarter. LSV Asset Management bought a new stake in Apple in the 4th quarter valued at $65,000. Timmons Wealth Management LLC acquired a new position in Apple in the 4th quarter worth $69,000. Finally, Inspire Investing LLC acquired a new position in Apple in the 4th quarter worth $76,000. 67.73% of the stock is currently owned by institutional investors.
Analyst Ratings Changes AAPL has been the topic of several recent research reports. Needham & Company LLC reissued a “hold” rating on shares of Apple in a research note on Friday, July 31st. Robert W. Baird upped their price objective on Apple from $310.00 to $330.00 and gave the stock an “outperform” rating in a research report on Friday, July 24th. Oppenheimer reiterated a “market perform” rating on shares of Apple in a report on Friday, July 31st. Weiss Ratings raised Apple from a “buy (b-)” rating to a “buy (b)” rating in a research report on Monday, August 3rd. Finally, Phillip Securities cut Apple from a “hold” rating to a “moderate sell” rating in a research note on Monday, August 3rd. One research analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have assigned a Hold rating and four have assigned a Sell rating to the stock. According to data from MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus target price of $330.53.
Get Our Latest Analysis on Apple Apple Stock Performance Shares of NASDAQ AAPL opened at $311.30 on Friday. The stock has a 50 day moving average price of $310.26 and a 200 day moving average price of $286.89. Apple Inc. has a 52 week low of $223.78 and a 52 week high of $344.57. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The stock has a market capitalization of $4.54 trillion, a PE ratio of 35.70, a price-to-earnings-growth ratio of 2.71 and a beta of 1.09.
Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. During the same period last year, the company earned $1.57 earnings per share. The business’s revenue was up 16.4% compared to the same quarter last year. Analysts predict that Apple Inc. will post 8.76 earnings per share for the current fiscal year.
Apple Dividend Announcement The company also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were paid a $0.27 dividend. The ex-dividend date was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. Apple’s dividend payout ratio (DPR) is currently 12.39%.
Insiders Place Their Bets In other news, insider Ben Borders sold 116 shares of Apple stock in a transaction dated Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the transaction, the insider owned 38,713 shares of the company’s stock, valued at $11,425,754.82. This trade represents a 0.30% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available at this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the business’s stock in a transaction that occurred on Tuesday, August 18th. The stock was sold at an average price of $307.49, for a total value of $442,478.11. Following the transaction, the senior vice president directly owned 38,668 shares in the company, valued at approximately $11,890,023.32. This trade represents a 3.59% decrease in their position. The SEC filing for this sale provides additional information. In the last quarter, insiders sold 2,994 shares of company stock valued at $919,567. Corporate insiders own 0.06% of the company’s stock.
Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Apple is increasingly viewed as a defensive Big Tech holding because it relies less on massive AI infrastructure spending than peers. Analysts also describe the company as an underappreciated AI beneficiary, supporting demand for the stock during technology-sector volatility. Apple Holds Firm as Investors Seek Big Tech’s Defensive Outlier Positive Sentiment: Upcoming product catalysts—including a potential foldable iPhone, camera-equipped AI AirPods targeted for 2027, new Apple silicon and expanded Siri AI capabilities—could support a stronger product cycle. One analyst estimates foldable iPhone sales could reach 14 million units by 2027. Apple’s Foldable iPhone Opportunity Positive Sentiment: Bank of America reiterated a Buy rating ahead of incoming CEO John Ternus’s September 1 transition, while Redburn upgraded Apple. The bullish case centers on renewed innovation and stronger AI investment under new leadership. Apple Must Relearn How to Surprise Under New CEO Ternus Positive Sentiment: Apple and Samsung are gaining share in India as higher chip costs pressure lower-priced Chinese smartphone competitors, potentially improving Apple’s premium-market opportunity. Chip Squeeze Hits Chinese Smartphones in India Neutral Sentiment: Senior Vice President Jennifer Newstead sold 1,439 shares for approximately $442,000, reducing her holdings by 3.59%. The transaction was disclosed in an SEC filing but is relatively small compared with her remaining stake. Negative Sentiment: Investors remain concerned that Apple has become predictable and dependent on incremental improvements. The CEO transition creates execution risk, with Ternus expected to decide whether to materially increase spending to compete in AI. Apple Has Gotten Too Predictable Negative Sentiment: Reports that App Store commission revenue declined 18%, alongside continuing legal and regulatory challenges, raise questions about the durability of Apple’s high-margin Services growth. Apple’s App Store Commission Revenue Reportedly Drops Apple Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
Further Reading Five stocks we like better than Apple 3 Energy Stocks Raising Dividends as the Sector Surges 5 Reasons the S&P 500 Could Keep Rallying Through Year-End Walmart’s Post-Earnings Drop Could Be a Buying Opportunity The Trade Desk’s Earnings Miss Raises a Bigger Question About Its AI Future
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
Apple Inc (NASDAQ:AAPL, XETRA:APC)'s real test under incoming CEO John Ternus will be restoring a sense of technological surprise to a company too large for incremental excellence alone to redefine it, according to analysts at Bank of America.
The bank made the observation in a research note reiterating its Buy rating on Apple ahead of Ternus's transition to CEO on September 1. BofA said it expects much of Apple's core business to remain unchanged under Ternus, pointing to strong capital returns, potential leadership in AI at the edge, and optionality from new products and markets as reasons behind its rating.
BofA credited Cook with building roughly $4.5 trillion in market capitalization over nearly 15 years, a pace it calculated at about $32 million per hour, by growing Apple's installed base of devices and monetizing it through services such as Apple Pay, the App Store, Apple Music and Apple TV+.
The bank said Apple's next era will likely move away from the cloud-services model that enabled apps like Uber and Maps, toward one where devices themselves carry AI functionality and drive productivity. Wearables such as glasses, rings and AirPods with cameras, smart home automation, and virtual and physical personal assistants, including robotics, were cited as potential areas of expansion.
BofA also flagged Apple's departure from a net cash neutral objective as a signal the company could increase spending on research and development, capital expenditure and mergers and acquisitions, areas not emphasized under Cook but that the pace of AI innovation may now demand.
Tech StocksWall Street is hoping that John Ternus will shift Apple’s AI strategy by spending more, pursuing larger mergers and doubling down on innovation
Big changes are coming to Apple in September, when Tim Cook will step down as CEO and will be replaced by hardware chief John Ternus.
While Cook has grown Apple AAPL into the world’s second-largest company by market capitalization, Wall Street expect Ternus to follow a different playbook for the artificial-intelligence era — one that focuses on more product innovation.
GAMMA Investing LLC raised its stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 11.7% during the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The institutional investor owned 417,210 shares of the iPhone maker’s stock after purchasing an additional 43,839 shares during the period. Apple accounts for 4.5% of GAMMA Investing LLC’s holdings, making the stock its 2nd biggest position. GAMMA Investing LLC’s holdings in Apple were worth $120,724,000 as of its most recent filing with the Securities & Exchange Commission.
Several other institutional investors have also modified their holdings of AAPL. Norges Bank purchased a new stake in shares of Apple during the fourth quarter worth approximately $52,266,468,000. Nuveen LLC purchased a new position in Apple in the 1st quarter worth approximately $17,472,482,000. Cardano Risk Management B.V. raised its holdings in shares of Apple by 890.7% during the 4th quarter. Cardano Risk Management B.V. now owns 41,984,810 shares of the iPhone maker’s stock worth $11,413,990,000 after acquiring an additional 37,746,784 shares during the period. Laurel Wealth Advisors LLC boosted its position in shares of Apple by 20,464.8% during the 2nd quarter. Laurel Wealth Advisors LLC now owns 27,069,029 shares of the iPhone maker’s stock valued at $5,553,753,000 after acquiring an additional 26,937,401 shares during the last quarter. Finally, Vanguard Group Inc. grew its holdings in shares of Apple by 1.9% in the fourth quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock valued at $387,749,545,000 after purchasing an additional 26,856,752 shares during the period. Institutional investors and hedge funds own 67.73% of the company’s stock.
More Apple News Here are the key news stories impacting Apple this week:
Positive Sentiment: Analyst upgrade and bullish outlook: Rothschild & Co. Redburn upgraded Apple from “Neutral” to “Buy” and raised its price target to $400, implying substantial upside. Morgan Stanley also identified Apple among large-cap technology stocks showing a bullish technical signal. Apple stock upgrade and price target Positive Sentiment: Apple positioned as an AI and volatility hedge: Analysts argue that Apple’s restrained AI infrastructure spending limits capital-expenditure and valuation risk relative to peers committing hundreds of billions of dollars to AI. Some investors also view Apple as an underappreciated AI beneficiary through its installed base and potential improvements to Siri. Apple’s low AI spending Positive Sentiment: Macro support: Retreating Treasury yields helped restore demand for mega-cap technology stocks, while Apple showed relative strength even as semiconductor shares and parts of the technology sector weakened. Apple stock and Treasury yields Positive Sentiment: Product optionality: Reports that a future foldable iPhone could support an estimated 11% increase in average iPhone prices provide a potential catalyst for revenue and margin growth, although the product remains unannounced. Apple foldable iPhone outlook Apple Price Performance Shares of NASDAQ AAPL opened at $316.83 on Thursday. The stock’s 50-day moving average is $309.95 and its two-hundred day moving average is $286.52. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. Apple Inc. has a 1-year low of $223.78 and a 1-year high of $344.57. The company has a market cap of $4.62 trillion, a price-to-earnings ratio of 36.33, a price-to-earnings-growth ratio of 2.66 and a beta of 1.09. Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The business had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. During the same quarter last year, the business posted $1.57 EPS. The business’s quarterly revenue was up 16.4% compared to the same quarter last year. Analysts forecast that Apple Inc. will post 8.76 EPS for the current fiscal year.
Apple Dividend Announcement The company also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were given a $0.27 dividend. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. Apple’s dividend payout ratio is currently 12.39%.
Wall Street Analysts Forecast Growth A number of equities analysts have commented on the stock. Robert W. Baird lifted their target price on shares of Apple from $310.00 to $330.00 and gave the stock an “outperform” rating in a research note on Friday, July 24th. TD Cowen increased their price target on shares of Apple from $350.00 to $400.00 and gave the company a “buy” rating in a research note on Friday, July 31st. Wedbush reaffirmed an “outperform” rating and set a $400.00 price target on shares of Apple in a research report on Friday, June 5th. China Renaissance cut Apple from a “buy” rating to a “hold” rating and set a $280.00 price objective on the stock. in a report on Tuesday, August 4th. Finally, Morgan Stanley lowered their price objective on Apple from $364.00 to $360.00 and set an “overweight” rating for the company in a research report on Friday, July 31st. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have issued a Hold rating and four have given a Sell rating to the company’s stock. According to data from MarketBeat, Apple currently has an average rating of “Moderate Buy” and an average target price of $330.53.
View Our Latest Analysis on Apple
Insiders Place Their Bets In other Apple news, insider Ben Borders sold 116 shares of the firm’s stock in a transaction on Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total value of $34,236.24. Following the sale, the insider directly owned 38,713 shares in the company, valued at $11,425,754.82. This trade represents a 0.30% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of Apple stock in a transaction dated Tuesday, August 11th. The stock was sold at an average price of $307.75, for a total value of $442,852.25. Following the sale, the senior vice president directly owned 40,107 shares of the company’s stock, valued at $12,342,929.25. This trade represents a 3.46% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. 0.06% of the stock is currently owned by company insiders.
Apple Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
Featured Stories Five stocks we like better than Apple Bloom Energy’s AI Surge Meets a Valuation Reality Check Target Is Winning Shoppers Back—Can the Rally Reach $180? IonQ’s Space Contract Points to a New Frontier for Quantum Investors Is Apple’s AI Strategy Smarter Than Skeptics Think?
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Grant Private Wealth Management Inc raised its holdings in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 16.5% in the 2nd quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm owned 50,308 shares of the iPhone maker’s stock after acquiring an additional 7,113 shares during the period. Apple makes up about 6.1% of Grant Private Wealth Management Inc’s portfolio, making the stock its 3rd biggest position. Grant Private Wealth Management Inc’s holdings in Apple were worth $14,557,000 as of its most recent SEC filing.
Several other large investors have also made changes to their positions in the business. Lifetime Wealth Management P.C. acquired a new stake in Apple during the 4th quarter worth about $41,000. ROSS JOHNSON & Associates LLC lifted its holdings in shares of Apple by 1,800.0% in the 1st quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock valued at $42,000 after buying an additional 180 shares during the period. LSV Asset Management purchased a new stake in shares of Apple in the fourth quarter worth about $65,000. Timmons Wealth Management LLC purchased a new stake in shares of Apple in the fourth quarter worth about $69,000. Finally, Inspire Investing LLC acquired a new stake in Apple during the fourth quarter worth about $76,000. 67.73% of the stock is owned by hedge funds and other institutional investors.
Apple Trading Up 2.2% Shares of AAPL stock opened at $316.83 on Thursday. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. The company has a market cap of $4.62 trillion, a price-to-earnings ratio of 36.33, a PEG ratio of 2.66 and a beta of 1.09. The stock has a 50 day simple moving average of $309.95 and a 200-day simple moving average of $286.52. Apple Inc. has a 1-year low of $223.78 and a 1-year high of $344.57.
Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The firm had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm’s revenue for the quarter was up 16.4% compared to the same quarter last year. During the same quarter last year, the company earned $1.57 EPS. On average, equities research analysts expect that Apple Inc. will post 8.76 EPS for the current fiscal year. Apple Dividend Announcement The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were issued a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio (DPR) is presently 12.39%.
Trending Headlines about Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Analyst upgrade and bullish outlook: Rothschild & Co. Redburn upgraded Apple from “Neutral” to “Buy” and raised its price target to $400, implying substantial upside. Morgan Stanley also identified Apple among large-cap technology stocks showing a bullish technical signal. Apple stock upgrade and price target Positive Sentiment: Apple positioned as an AI and volatility hedge: Analysts argue that Apple’s restrained AI infrastructure spending limits capital-expenditure and valuation risk relative to peers committing hundreds of billions of dollars to AI. Some investors also view Apple as an underappreciated AI beneficiary through its installed base and potential improvements to Siri. Apple’s low AI spending Positive Sentiment: Macro support: Retreating Treasury yields helped restore demand for mega-cap technology stocks, while Apple showed relative strength even as semiconductor shares and parts of the technology sector weakened. Apple stock and Treasury yields Positive Sentiment: Product optionality: Reports that a future foldable iPhone could support an estimated 11% increase in average iPhone prices provide a potential catalyst for revenue and margin growth, although the product remains unannounced. Apple foldable iPhone outlook Analyst Upgrades and Downgrades A number of research analysts have issued reports on the company. KeyCorp reissued an “underweight” rating and issued a $250.00 price target on shares of Apple in a report on Tuesday, July 28th. Monness Crespi & Hardt raised their price objective on shares of Apple from $315.00 to $335.00 and gave the stock a “buy” rating in a research note on Friday, May 1st. Wedbush reaffirmed an “outperform” rating and set a $400.00 target price on shares of Apple in a report on Friday, June 5th. Rothschild & Co Redburn set a $400.00 target price on shares of Apple and gave the company a “buy” rating in a research note on Monday. Finally, Tigress Financial reissued a “strong-buy” rating and set a $375.00 price target (up from $305.00) on shares of Apple in a report on Thursday, May 14th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have assigned a Hold rating and four have issued a Sell rating to the company’s stock. According to MarketBeat, Apple currently has a consensus rating of “Moderate Buy” and a consensus target price of $330.53.
Get Our Latest Analysis on AAPL
Insider Activity In other news, SVP Jennifer Newstead sold 1,439 shares of the business’s stock in a transaction dated Tuesday, August 11th. The shares were sold at an average price of $307.75, for a total transaction of $442,852.25. Following the completion of the sale, the senior vice president owned 40,107 shares of the company’s stock, valued at $12,342,929.25. The trade was a 3.46% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, insider Ben Borders sold 116 shares of the business’s stock in a transaction dated Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total transaction of $34,236.24. Following the sale, the insider directly owned 38,713 shares of the company’s stock, valued at $11,425,754.82. This represents a 0.30% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. 0.06% of the stock is owned by company insiders.
Apple Company Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
Read More Five stocks we like better than Apple Bloom Energy’s AI Surge Meets a Valuation Reality Check Target Is Winning Shoppers Back—Can the Rally Reach $180? IonQ’s Space Contract Points to a New Frontier for Quantum Investors Is Apple’s AI Strategy Smarter Than Skeptics Think?
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Canandaigua National Bank & Trust Co. purchased a new position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) during the second quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor purchased 110,536 shares of the iPhone maker’s stock, valued at approximately $31,985,000. Apple makes up 2.7% of Canandaigua National Bank & Trust Co.’s holdings, making the stock its 6th biggest holding.
Several other hedge funds and other institutional investors have also recently added to or reduced their stakes in AAPL. Lifetime Wealth Management P.C. acquired a new stake in Apple during the fourth quarter worth about $41,000. ROSS JOHNSON & Associates LLC raised its position in shares of Apple by 1,800.0% in the 1st quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock valued at $42,000 after buying an additional 180 shares in the last quarter. LSV Asset Management acquired a new position in shares of Apple in the 4th quarter valued at approximately $65,000. Timmons Wealth Management LLC bought a new stake in shares of Apple during the 4th quarter worth approximately $69,000. Finally, Inspire Investing LLC acquired a new stake in shares of Apple during the 4th quarter worth approximately $76,000. 67.73% of the stock is owned by institutional investors and hedge funds.
Trending Headlines about Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Analyst upgrade and bullish outlook: Rothschild & Co. Redburn upgraded Apple from “Neutral” to “Buy” and raised its price target to $400, implying substantial upside. Morgan Stanley also identified Apple among large-cap technology stocks showing a bullish technical signal. Apple stock upgrade and price target Positive Sentiment: Apple positioned as an AI and volatility hedge: Analysts argue that Apple’s restrained AI infrastructure spending limits capital-expenditure and valuation risk relative to peers committing hundreds of billions of dollars to AI. Some investors also view Apple as an underappreciated AI beneficiary through its installed base and potential improvements to Siri. Apple’s low AI spending Positive Sentiment: Macro support: Retreating Treasury yields helped restore demand for mega-cap technology stocks, while Apple showed relative strength even as semiconductor shares and parts of the technology sector weakened. Apple stock and Treasury yields Positive Sentiment: Product optionality: Reports that a future foldable iPhone could support an estimated 11% increase in average iPhone prices provide a potential catalyst for revenue and margin growth, although the product remains unannounced. Apple foldable iPhone outlook Apple Price Performance Shares of NASDAQ:AAPL opened at $316.83 on Thursday. The company has a market cap of $4.62 trillion, a price-to-earnings ratio of 36.33, a PEG ratio of 2.66 and a beta of 1.09. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. The firm has a 50 day simple moving average of $309.95 and a 200 day simple moving average of $286.52. Apple Inc. has a one year low of $223.78 and a one year high of $344.57. Apple (NASDAQ:AAPL – Get Free Report) last posted its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. The firm had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company’s revenue was up 16.4% on a year-over-year basis. During the same quarter in the previous year, the firm posted $1.57 earnings per share. Research analysts predict that Apple Inc. will post 8.76 earnings per share for the current fiscal year.
Apple Announces Dividend The company also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were issued a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s dividend payout ratio (DPR) is 12.39%.
Insiders Place Their Bets In other Apple news, insider Ben Borders sold 116 shares of the stock in a transaction dated Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the transaction, the insider directly owned 38,713 shares in the company, valued at approximately $11,425,754.82. This trade represents a 0.30% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of Apple stock in a transaction dated Tuesday, August 11th. The shares were sold at an average price of $307.75, for a total value of $442,852.25. Following the sale, the senior vice president directly owned 40,107 shares in the company, valued at $12,342,929.25. The trade was a 3.46% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders own 0.06% of the company’s stock.
Wall Street Analysts Forecast Growth A number of research analysts recently issued reports on AAPL shares. Wells Fargo & Company reissued an “overweight” rating and issued a $350.00 price objective (up from $310.00) on shares of Apple in a research note on Friday, July 31st. Wedbush restated an “outperform” rating and set a $400.00 target price on shares of Apple in a research note on Friday, June 5th. Tigress Financial reaffirmed a “strong-buy” rating and issued a $375.00 target price (up from $305.00) on shares of Apple in a report on Thursday, May 14th. UBS Group reiterated a “neutral” rating on shares of Apple in a research note on Friday, July 31st. Finally, Piper Sandler started coverage on Apple in a report on Monday. They set an “overweight” rating for the company. One investment analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have assigned a Hold rating and four have given a Sell rating to the stock. Based on data from MarketBeat, Apple presently has an average rating of “Moderate Buy” and a consensus target price of $330.53.
Check Out Our Latest Report on Apple
Apple Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
See Also Five stocks we like better than Apple Bloom Energy’s AI Surge Meets a Valuation Reality Check Target Is Winning Shoppers Back—Can the Rally Reach $180? IonQ’s Space Contract Points to a New Frontier for Quantum Investors Is Apple’s AI Strategy Smarter Than Skeptics Think?
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
Central Pacific Bank Trust Division raised its stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 12.4% during the second quarter, according to the company in its most recent 13F filing with the SEC. The fund owned 94,270 shares of the iPhone maker’s stock after buying an additional 10,392 shares during the quarter. Apple comprises about 2.8% of Central Pacific Bank Trust Division’s investment portfolio, making the stock its 3rd biggest position. Central Pacific Bank Trust Division’s holdings in Apple were worth $27,278,000 as of its most recent filing with the SEC.
Several other hedge funds also recently bought and sold shares of the stock. Canandaigua National Bank & Trust Co. acquired a new position in shares of Apple in the second quarter worth $31,985,000. Sandy Cove Advisors LLC boosted its stake in shares of Apple by 4.4% during the second quarter. Sandy Cove Advisors LLC now owns 62,103 shares of the iPhone maker’s stock valued at $17,970,000 after acquiring an additional 2,634 shares during the last quarter. Brighton Securities CORP. increased its position in Apple by 6.9% during the 2nd quarter. Brighton Securities CORP. now owns 1,522 shares of the iPhone maker’s stock worth $440,000 after purchasing an additional 98 shares in the last quarter. Arlington Trust Co LLC raised its stake in Apple by 9.8% in the 2nd quarter. Arlington Trust Co LLC now owns 25,230 shares of the iPhone maker’s stock valued at $7,301,000 after purchasing an additional 2,251 shares during the last quarter. Finally, Waller Financial Planning Group Inc. lifted its holdings in Apple by 1.3% in the 2nd quarter. Waller Financial Planning Group Inc. now owns 19,186 shares of the iPhone maker’s stock valued at $5,552,000 after purchasing an additional 254 shares in the last quarter. Hedge funds and other institutional investors own 67.73% of the company’s stock.
Apple Stock Performance Shares of AAPL stock opened at $316.83 on Thursday. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The firm has a market capitalization of $4.62 trillion, a price-to-earnings ratio of 36.33, a price-to-earnings-growth ratio of 2.66 and a beta of 1.09. Apple Inc. has a one year low of $223.78 and a one year high of $344.57. The company has a 50 day moving average price of $309.95 and a 200 day moving average price of $286.52.
Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. During the same quarter last year, the business earned $1.57 EPS. Apple’s revenue for the quarter was up 16.4% on a year-over-year basis. Sell-side analysts anticipate that Apple Inc. will post 8.76 EPS for the current year. Apple Dividend Announcement The company also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were issued a $0.27 dividend. The ex-dividend date was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. Apple’s dividend payout ratio (DPR) is presently 12.39%.
Insider Transactions at Apple In other Apple news, SVP Jennifer Newstead sold 1,439 shares of the business’s stock in a transaction dated Tuesday, August 11th. The stock was sold at an average price of $307.75, for a total transaction of $442,852.25. Following the completion of the sale, the senior vice president owned 40,107 shares of the company’s stock, valued at approximately $12,342,929.25. The trade was a 3.46% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, insider Ben Borders sold 116 shares of Apple stock in a transaction dated Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the transaction, the insider directly owned 38,713 shares in the company, valued at $11,425,754.82. This represents a 0.30% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. 0.06% of the stock is currently owned by insiders.
Wall Street Analysts Forecast Growth Several equities research analysts have issued reports on the stock. Tigress Financial reaffirmed a “strong-buy” rating and set a $375.00 price target (up from $305.00) on shares of Apple in a research note on Thursday, May 14th. Wells Fargo & Company reissued an “overweight” rating and set a $350.00 price objective (up from $310.00) on shares of Apple in a research note on Friday, July 31st. TD Cowen raised their target price on shares of Apple from $350.00 to $400.00 and gave the stock a “buy” rating in a research report on Friday, July 31st. DA Davidson reaffirmed a “neutral” rating and issued a $270.00 target price on shares of Apple in a research note on Friday, July 31st. Finally, KGI Securities downgraded Apple from an “outperform” rating to a “hold” rating and set a $315.00 price target for the company. in a report on Monday, June 22nd. One research analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have issued a Hold rating and four have issued a Sell rating to the company’s stock. According to MarketBeat, the stock has an average rating of “Moderate Buy” and an average target price of $330.53.
Check Out Our Latest Report on Apple
More Apple News Here are the key news stories impacting Apple this week:
Positive Sentiment: Analyst upgrade and bullish outlook: Rothschild & Co. Redburn upgraded Apple from “Neutral” to “Buy” and raised its price target to $400, implying substantial upside. Morgan Stanley also identified Apple among large-cap technology stocks showing a bullish technical signal. Apple stock upgrade and price target Positive Sentiment: Apple positioned as an AI and volatility hedge: Analysts argue that Apple’s restrained AI infrastructure spending limits capital-expenditure and valuation risk relative to peers committing hundreds of billions of dollars to AI. Some investors also view Apple as an underappreciated AI beneficiary through its installed base and potential improvements to Siri. Apple’s low AI spending Positive Sentiment: Macro support: Retreating Treasury yields helped restore demand for mega-cap technology stocks, while Apple showed relative strength even as semiconductor shares and parts of the technology sector weakened. Apple stock and Treasury yields Positive Sentiment: Product optionality: Reports that a future foldable iPhone could support an estimated 11% increase in average iPhone prices provide a potential catalyst for revenue and margin growth, although the product remains unannounced. Apple foldable iPhone outlook About Apple (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
Further Reading Five stocks we like better than Apple Bloom Energy’s AI Surge Meets a Valuation Reality Check Target Is Winning Shoppers Back—Can the Rally Reach $180? IonQ’s Space Contract Points to a New Frontier for Quantum Investors Is Apple’s AI Strategy Smarter Than Skeptics Think? Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
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My 24/7 Wall St. price target for Apple (NASDAQ:AAPL | AAPL Price Prediction) is $358.69, roughly 15.69% above the $310.03 close on August 18. The model output carries 90% confidence.
Apple is entering the most consequential product cycle in years, with the iPhone 17 family, iPhone Air, MacBook Neo, M5 silicon, and the Siri AI unveil at WWDC26 converging into one story.
24/7 Wall St. Price Target Summary Metric Value Current Price $310.03 24/7 Wall St. Price Target $358.69 Upside 15.69% Recommendation BUY Confidence Level 90% A Product Cycle Meeting a Recovering Market Apple is up 14.35% year to date and 34.77% over the past year, though shares have cooled 7.02% in the last month from a July peak. The stock sits about 6% below its $344.27 52-week high and well above the $222.96 low.
Fiscal Q3 2026, reported July 30, delivered EPS of $2.02 against a $1.89 consensus, the ninth straight beat, on revenue of $109.4 billion, up 16% YoY. iPhone jumped 22% to $54.3 billion and Mac grew 29%. Tim Cook called it “our strongest June quarter ever, with double-digit revenue growth across iPhone, Mac and Services, and in every geographic segment.”
The Case for $374 and Higher Our bull scenario puts Apple at $374.19 in a year. The catalyst stack is unusually deep. Cook told analysts “This is the most powerful and most popular iPhone lineup we’ve ever had”, and Q3 upgraders hit a record.
Siri AI, the $30 billion Broadcom silicon deal, and Mac’s 29% growth all point higher. Analyst sentiment is 61% bullish with 22 Buy and 6 Strong Buy ratings against just 2 Strong Sell calls.
What Could Go Wrong The bear path lands near $311.28, essentially flat. Cook flagged a “100-year flood on the memory pricing with exponential increases” and said Apple is “scrambling on the supply side” into the September quarter. September gross margin guidance of 47% to 48% already assumes a 1 percentage point tariff refund benefit that will not repeat.
Reddit is also debating whether gains are “priced in”. Bulls counter that $11.73 billion in Q3 R&D and the Broadcom deal are investments in the next cycle.
How Apple Compares to Microsoft and Alphabet Microsoft (NASDAQ:MSFT) is the cleanest AI valuation contrast. Apple trades at a forward P/E of 32, and Microsoft typically trades at a similar multiple with faster enterprise AI revenue growth, which makes our $358.69 target look reasonable rather than stretched.
Alphabet (NASDAQ:GOOGL) is the capex counterpoint retail investors love: Apple’s capex sits near 1.8% of revenue versus Alphabet’s 37.5%. That efficiency, paired with Apple’s 46.9% gross margin, argues Apple deserves a premium multiple rather than a discount.
Apple Price Prediction 2026-2030 At $310.03, the setup screens constructively against my 24/7 Wall St. price target of $358.69. The tipping factor is the concentration of catalysts: Siri AI, iPhone 17 momentum, Mac’s 29% growth, and a mid-cycle setup ahead of iPhone 18.
The thesis weakens if September gross margin lands below 47% or if memory inflation pushes product margins meaningfully lower into calendar 2027.
Year 24/7 Wall St. Price Target 2026 $358.69 2027 $395 2028 $430 2029 $465 2030 $496.62 These projections assume Apple executes on Siri AI, iPhone 18, and its US manufacturing buildout. Meaningful upside or downside could come from memory pricing normalization, China demand, or regulatory outcomes in the EU.
Contact [email protected] for any questions or corrections.
Balefire LLC grew its position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 11.1% in the 2nd quarter, according to the company in its most recent Form 13F filing with the SEC. The firm owned 28,714 shares of the iPhone maker’s stock after acquiring an additional 2,876 shares during the quarter. Apple comprises about 1.3% of Balefire LLC’s investment portfolio, making the stock its 10th largest holding. Balefire LLC’s holdings in Apple were worth $8,309,000 at the end of the most recent reporting period.
Other institutional investors and hedge funds have also added to or reduced their stakes in the company. Lifetime Wealth Management P.C. bought a new position in shares of Apple in the fourth quarter valued at approximately $41,000. ROSS JOHNSON & Associates LLC grew its holdings in shares of Apple by 1,800.0% in the 1st quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock worth $42,000 after acquiring an additional 180 shares during the last quarter. LSV Asset Management acquired a new stake in Apple during the 4th quarter worth about $65,000. Timmons Wealth Management LLC acquired a new stake in shares of Apple during the fourth quarter valued at approximately $69,000. Finally, Inspire Investing LLC acquired a new stake in Apple during the 4th quarter valued at $76,000. 67.73% of the stock is owned by institutional investors.
Wall Street Analysts Forecast Growth
A number of brokerages have recently weighed in on AAPL. Weiss Ratings upgraded Apple from a “buy (b-)” rating to a “buy (b)” rating in a report on Monday, August 3rd. Deutsche Bank Aktiengesellschaft lowered Apple from a “buy” rating to a “hold” rating in a report on Monday. DA Davidson restated a “neutral” rating and issued a $270.00 price objective on shares of Apple in a research note on Friday, July 31st. Raymond James Financial reissued a “market perform” rating on shares of Apple in a research report on Friday, July 31st. Finally, Royal Bank Of Canada set a $365.00 price target on shares of Apple in a report on Wednesday, July 15th. One investment analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have given a Hold rating and four have given a Sell rating to the stock. According to data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average price target of $330.53.
View Our Latest Report on AAPL
Apple Stock Up 2.2%
Shares of NASDAQ:AAPL opened at $316.83 on Thursday. The company has a market capitalization of $4.62 trillion, a PE ratio of 36.33, a P/E/G ratio of 2.66 and a beta of 1.09. Apple Inc. has a 52 week low of $223.78 and a 52 week high of $344.57. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The company’s fifty day moving average is $309.95 and its 200-day moving average is $286.52.
Apple (NASDAQ:AAPL – Get Free Report) last posted its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The company had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. Apple’s quarterly revenue was up 16.4% compared to the same quarter last year. During the same quarter in the previous year, the company posted $1.57 earnings per share. Equities research analysts predict that Apple Inc. will post 8.76 earnings per share for the current fiscal year.
Apple Dividend Announcement
The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio is 12.39%.
Apple News Roundup
Here are the key news stories impacting Apple this week:
Positive Sentiment: Analyst upgrade and bullish outlook: Rothschild & Co. Redburn upgraded Apple from “Neutral” to “Buy” and raised its price target to $400, implying substantial upside. Morgan Stanley also identified Apple among large-cap technology stocks showing a bullish technical signal. Apple stock upgrade and price target
Positive Sentiment: Apple positioned as an AI and volatility hedge: Analysts argue that Apple’s restrained AI infrastructure spending limits capital-expenditure and valuation risk relative to peers committing hundreds of billions of dollars to AI. Some investors also view Apple as an underappreciated AI beneficiary through its installed base and potential improvements to Siri. Apple’s low AI spending
Positive Sentiment: Macro support: Retreating Treasury yields helped restore demand for mega-cap technology stocks, while Apple showed relative strength even as semiconductor shares and parts of the technology sector weakened. Apple stock and Treasury yields
Positive Sentiment: Product optionality: Reports that a future foldable iPhone could support an estimated 11% increase in average iPhone prices provide a potential catalyst for revenue and margin growth, although the product remains unannounced. Apple foldable iPhone outlook
Insider Buying and Selling at Apple
In related news, insider Ben Borders sold 116 shares of the company’s stock in a transaction dated Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the sale, the insider owned 38,713 shares in the company, valued at approximately $11,425,754.82. This represents a 0.30% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which can be accessed through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the business’s stock in a transaction that occurred on Tuesday, August 11th. The shares were sold at an average price of $307.75, for a total transaction of $442,852.25. Following the transaction, the senior vice president owned 40,107 shares of the company’s stock, valued at approximately $12,342,929.25. This represents a 3.46% decrease in their position. The SEC filing for this sale provides additional information. 0.06% of the stock is currently owned by company insiders.
Apple Profile
(Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
See Also
Five stocks we like better than Apple
Bloom Energy’s AI Surge Meets a Valuation Reality Check
Target Is Winning Shoppers Back—Can the Rally Reach $180?
IonQ’s Space Contract Points to a New Frontier for Quantum Investors
Is Apple’s AI Strategy Smarter Than Skeptics Think?
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
Avior Wealth Management LLC trimmed its holdings in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 8.5% in the 2nd quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 181,537 shares of the iPhone maker’s stock after selling 16,904 shares during the period. Apple comprises approximately 1.4% of Avior Wealth Management LLC’s portfolio, making the stock its 12th largest position. Avior Wealth Management LLC’s holdings in Apple were worth $52,501,000 as of its most recent SEC filing.
Other institutional investors and hedge funds have also recently modified their holdings of the company. Lifetime Wealth Management P.C. purchased a new position in Apple in the 4th quarter worth approximately $41,000. ROSS JOHNSON & Associates LLC lifted its position in Apple by 1,800.0% in the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock valued at $42,000 after purchasing an additional 180 shares during the last quarter. LSV Asset Management purchased a new stake in shares of Apple during the fourth quarter valued at approximately $65,000. Timmons Wealth Management LLC bought a new position in shares of Apple in the fourth quarter worth approximately $69,000. Finally, Inspire Investing LLC purchased a new position in shares of Apple in the fourth quarter worth $76,000. 67.73% of the stock is owned by institutional investors.
Insider Buying and Selling In other Apple news, SVP Jennifer Newstead sold 1,439 shares of the stock in a transaction on Tuesday, August 11th. The stock was sold at an average price of $307.75, for a total value of $442,852.25. Following the completion of the transaction, the senior vice president owned 40,107 shares in the company, valued at approximately $12,342,929.25. This represents a 3.46% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, insider Ben Borders sold 116 shares of the firm’s stock in a transaction on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the transaction, the insider directly owned 38,713 shares of the company’s stock, valued at $11,425,754.82. This represents a 0.30% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Company insiders own 0.06% of the company’s stock.
Wall Street Analyst Weigh In Several brokerages have weighed in on AAPL. BTIG Research started coverage on shares of Apple in a research report on Monday. They set a “neutral” rating for the company. DZ Bank lowered shares of Apple from a “buy” rating to a “hold” rating and set a $310.00 target price for the company. in a report on Tuesday, August 4th. UBS Group reissued a “neutral” rating on shares of Apple in a research note on Friday, July 31st. DA Davidson restated a “neutral” rating and set a $270.00 price target on shares of Apple in a report on Friday, July 31st. Finally, Rosenblatt Securities upped their price target on Apple from $276.00 to $300.00 and gave the company a “neutral” rating in a research report on Friday, July 31st. One investment analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have assigned a Hold rating and four have issued a Sell rating to the company’s stock. According to MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $330.53. Check Out Our Latest Research Report on AAPL
Apple News Roundup Here are the key news stories impacting Apple this week:
Positive Sentiment: Analyst upgrade and bullish outlook: Rothschild & Co. Redburn upgraded Apple from “Neutral” to “Buy” and raised its price target to $400, implying substantial upside. Morgan Stanley also identified Apple among large-cap technology stocks showing a bullish technical signal. Apple stock upgrade and price target Positive Sentiment: Apple positioned as an AI and volatility hedge: Analysts argue that Apple’s restrained AI infrastructure spending limits capital-expenditure and valuation risk relative to peers committing hundreds of billions of dollars to AI. Some investors also view Apple as an underappreciated AI beneficiary through its installed base and potential improvements to Siri. Apple’s low AI spending Positive Sentiment: Macro support: Retreating Treasury yields helped restore demand for mega-cap technology stocks, while Apple showed relative strength even as semiconductor shares and parts of the technology sector weakened. Apple stock and Treasury yields Positive Sentiment: Product optionality: Reports that a future foldable iPhone could support an estimated 11% increase in average iPhone prices provide a potential catalyst for revenue and margin growth, although the product remains unannounced. Apple foldable iPhone outlook Apple Price Performance Shares of NASDAQ AAPL opened at $316.83 on Thursday. Apple Inc. has a 1 year low of $223.78 and a 1 year high of $344.57. The stock has a market capitalization of $4.62 trillion, a P/E ratio of 36.33, a P/E/G ratio of 2.66 and a beta of 1.09. The company’s 50-day moving average is $309.95 and its 200 day moving average is $286.52. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93.
Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping the consensus estimate of $1.89 by $0.13. The business had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. Apple’s quarterly revenue was up 16.4% compared to the same quarter last year. During the same period last year, the business posted $1.57 earnings per share. On average, sell-side analysts expect that Apple Inc. will post 8.76 earnings per share for the current year.
Apple Dividend Announcement The company also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio (DPR) is presently 12.39%.
Apple Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
Read More Five stocks we like better than Apple Bloom Energy’s AI Surge Meets a Valuation Reality Check Target Is Winning Shoppers Back—Can the Rally Reach $180? IonQ’s Space Contract Points to a New Frontier for Quantum Investors Is Apple’s AI Strategy Smarter Than Skeptics Think?
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
BDF Gestion lowered its holdings in Apple Inc. (NASDAQ:AAPL – Free Report) by 10.6% in the 2nd quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor owned 255,679 shares of the iPhone maker’s stock after selling 30,458 shares during the quarter. Apple makes up 9.3% of BDF Gestion’s portfolio, making the stock its biggest position. BDF Gestion’s holdings in Apple were worth $73,983,000 as of its most recent SEC filing.
Several other hedge funds have also recently modified their holdings of AAPL. GAMMA Investing LLC lifted its position in shares of Apple by 11.7% in the 2nd quarter. GAMMA Investing LLC now owns 417,210 shares of the iPhone maker’s stock worth $120,724,000 after purchasing an additional 43,839 shares during the period. Grant Private Wealth Management Inc increased its holdings in Apple by 16.5% during the second quarter. Grant Private Wealth Management Inc now owns 50,308 shares of the iPhone maker’s stock valued at $14,557,000 after buying an additional 7,113 shares during the period. Calder Financial LLC raised its stake in Apple by 3.0% in the second quarter. Calder Financial LLC now owns 1,845 shares of the iPhone maker’s stock worth $534,000 after buying an additional 54 shares in the last quarter. Central Pacific Bank Trust Division raised its stake in Apple by 12.4% in the second quarter. Central Pacific Bank Trust Division now owns 94,270 shares of the iPhone maker’s stock worth $27,278,000 after buying an additional 10,392 shares in the last quarter. Finally, Canandaigua National Bank & Trust Co. purchased a new stake in Apple during the second quarter worth $31,985,000. Hedge funds and other institutional investors own 67.73% of the company’s stock.
Analysts Set New Price Targets Several analysts have issued reports on AAPL shares. KGI Securities cut Apple from an “outperform” rating to a “hold” rating and set a $315.00 target price on the stock. in a research report on Monday, June 22nd. UBS Group reissued a “neutral” rating on shares of Apple in a research report on Friday, July 31st. TD Cowen upped their price objective on Apple from $350.00 to $400.00 and gave the stock a “buy” rating in a research note on Friday, July 31st. Tigress Financial reaffirmed a “strong-buy” rating and set a $375.00 price objective (up from $305.00) on shares of Apple in a research report on Thursday, May 14th. Finally, KeyCorp reaffirmed an “underweight” rating and set a $250.00 price objective on shares of Apple in a research report on Tuesday, July 28th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have assigned a Hold rating and four have given a Sell rating to the company. According to MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average price target of $330.53.
Get Our Latest Stock Analysis on Apple Apple Trading Up 2.2% Shares of NASDAQ:AAPL opened at $316.83 on Thursday. The business’s 50-day moving average is $309.95 and its 200 day moving average is $286.52. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. Apple Inc. has a 1 year low of $223.78 and a 1 year high of $344.57. The firm has a market capitalization of $4.62 trillion, a P/E ratio of 36.33, a P/E/G ratio of 2.66 and a beta of 1.09.
Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping the consensus estimate of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The business had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. During the same quarter last year, the company earned $1.57 earnings per share. The company’s quarterly revenue was up 16.4% on a year-over-year basis. On average, research analysts predict that Apple Inc. will post 8.76 earnings per share for the current fiscal year.
Apple Announces Dividend The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were given a $0.27 dividend. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio (DPR) is presently 12.39%.
Trending Headlines about Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Analyst upgrade and bullish outlook: Rothschild & Co. Redburn upgraded Apple from “Neutral” to “Buy” and raised its price target to $400, implying substantial upside. Morgan Stanley also identified Apple among large-cap technology stocks showing a bullish technical signal. Apple stock upgrade and price target Positive Sentiment: Apple positioned as an AI and volatility hedge: Analysts argue that Apple’s restrained AI infrastructure spending limits capital-expenditure and valuation risk relative to peers committing hundreds of billions of dollars to AI. Some investors also view Apple as an underappreciated AI beneficiary through its installed base and potential improvements to Siri. Apple’s low AI spending Positive Sentiment: Macro support: Retreating Treasury yields helped restore demand for mega-cap technology stocks, while Apple showed relative strength even as semiconductor shares and parts of the technology sector weakened. Apple stock and Treasury yields Positive Sentiment: Product optionality: Reports that a future foldable iPhone could support an estimated 11% increase in average iPhone prices provide a potential catalyst for revenue and margin growth, although the product remains unannounced. Apple foldable iPhone outlook Insider Buying and Selling In related news, insider Ben Borders sold 116 shares of Apple stock in a transaction that occurred on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the sale, the insider directly owned 38,713 shares in the company, valued at $11,425,754.82. This trade represents a 0.30% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the business’s stock in a transaction that occurred on Tuesday, August 11th. The stock was sold at an average price of $307.75, for a total transaction of $442,852.25. Following the sale, the senior vice president directly owned 40,107 shares in the company, valued at approximately $12,342,929.25. This represents a 3.46% decrease in their position. The SEC filing for this sale provides additional information. 0.06% of the stock is owned by company insiders.
Apple Company Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
Featured Stories Five stocks we like better than Apple Bloom Energy’s AI Surge Meets a Valuation Reality Check Target Is Winning Shoppers Back—Can the Rally Reach $180? IonQ’s Space Contract Points to a New Frontier for Quantum Investors Is Apple’s AI Strategy Smarter Than Skeptics Think?
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
Baron Wealth Management LLC reduced its stake in Apple Inc. (NASDAQ:AAPL – Free Report) by 3.0% in the 2nd quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The firm owned 55,142 shares of the iPhone maker’s stock after selling 1,708 shares during the period. Apple makes up approximately 4.1% of Baron Wealth Management LLC’s investment portfolio, making the stock its 5th biggest position. Baron Wealth Management LLC’s holdings in Apple were worth $15,956,000 as of its most recent SEC filing.
Several other hedge funds and other institutional investors also recently made changes to their positions in AAPL. Lifetime Wealth Management P.C. acquired a new position in Apple in the 4th quarter worth about $41,000. ROSS JOHNSON & Associates LLC increased its position in Apple by 1,800.0% in the 1st quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock valued at $42,000 after acquiring an additional 180 shares during the period. LSV Asset Management acquired a new stake in Apple in the fourth quarter valued at $65,000. Timmons Wealth Management LLC acquired a new stake in Apple in the fourth quarter valued at $69,000. Finally, Inspire Investing LLC bought a new position in Apple during the 4th quarter worth $76,000. 67.73% of the stock is currently owned by institutional investors and hedge funds.
Insider Activity In other news, insider Ben Borders sold 116 shares of the stock in a transaction dated Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the sale, the insider directly owned 38,713 shares of the company’s stock, valued at approximately $11,425,754.82. This represents a 0.30% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the firm’s stock in a transaction that occurred on Tuesday, August 11th. The shares were sold at an average price of $307.75, for a total transaction of $442,852.25. Following the completion of the transaction, the senior vice president owned 40,107 shares of the company’s stock, valued at $12,342,929.25. This trade represents a 3.46% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. 0.06% of the stock is owned by company insiders.
Analyst Ratings Changes Several research analysts have issued reports on the stock. Bank of America restated a “buy” rating and set a $380.00 price target on shares of Apple in a report on Thursday, June 18th. KeyCorp restated an “underweight” rating and issued a $250.00 target price on shares of Apple in a research note on Tuesday, July 28th. Royal Bank Of Canada set a $365.00 target price on Apple in a research report on Wednesday, July 15th. HSBC raised Apple from a “hold” rating to a “buy” rating and upped their price target for the stock from $260.00 to $366.00 in a research note on Thursday, July 16th. Finally, The Goldman Sachs Group began coverage on Apple in a report on Monday. They issued a “buy” rating on the stock. One analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have assigned a Hold rating and four have issued a Sell rating to the company. Based on data from MarketBeat, Apple has an average rating of “Moderate Buy” and an average price target of $330.53. Read Our Latest Stock Analysis on Apple
Apple Stock Performance Shares of AAPL stock opened at $316.83 on Thursday. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The firm has a market cap of $4.62 trillion, a price-to-earnings ratio of 36.33, a P/E/G ratio of 2.66 and a beta of 1.09. Apple Inc. has a 52 week low of $223.78 and a 52 week high of $344.57. The firm’s 50-day simple moving average is $309.95 and its two-hundred day simple moving average is $286.52.
Apple (NASDAQ:AAPL – Get Free Report) last released its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The firm had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company’s revenue was up 16.4% compared to the same quarter last year. During the same period in the prior year, the firm earned $1.57 EPS. As a group, equities analysts forecast that Apple Inc. will post 8.76 earnings per share for the current year.
Apple Announces Dividend The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio (DPR) is presently 12.39%.
Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Analyst upgrade and bullish outlook: Rothschild & Co. Redburn upgraded Apple from “Neutral” to “Buy” and raised its price target to $400, implying substantial upside. Morgan Stanley also identified Apple among large-cap technology stocks showing a bullish technical signal. Apple stock upgrade and price target Positive Sentiment: Apple positioned as an AI and volatility hedge: Analysts argue that Apple’s restrained AI infrastructure spending limits capital-expenditure and valuation risk relative to peers committing hundreds of billions of dollars to AI. Some investors also view Apple as an underappreciated AI beneficiary through its installed base and potential improvements to Siri. Apple’s low AI spending Positive Sentiment: Macro support: Retreating Treasury yields helped restore demand for mega-cap technology stocks, while Apple showed relative strength even as semiconductor shares and parts of the technology sector weakened. Apple stock and Treasury yields Positive Sentiment: Product optionality: Reports that a future foldable iPhone could support an estimated 11% increase in average iPhone prices provide a potential catalyst for revenue and margin growth, although the product remains unannounced. Apple foldable iPhone outlook Apple Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
Further Reading Five stocks we like better than Apple Bloom Energy’s AI Surge Meets a Valuation Reality Check Target Is Winning Shoppers Back—Can the Rally Reach $180? IonQ’s Space Contract Points to a New Frontier for Quantum Investors Is Apple’s AI Strategy Smarter Than Skeptics Think?
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
Hello, this is Priyanka Salve, writing to you from Singapore.
Welcome to the latest edition of "Inside India" — your one-stop destination for stories and developments from the world's fastest-growing large economy.
Chinese brands dominate the Indian smartphone market, claiming four out of the top five spots, as their low-priced and feature-rich phones appeal to the cost-conscious Indian consumer.
But as memory prices surge and Chinese phone-makers pass on those costs, customers are beginning to gravitate toward premium brands such as Samsung and Apple, as financing options improve affordability.
Any thoughts on today's newsletter? Share them with the team.
The big storyRising memory chip costs are having a contrasting effect on the fortunes of budget Chinese brands and mid-market and premium American and South Korean smartphone companies in India, the world's second-largest market by volume.
It is the end of the sub-$150 smartphones, experts told CNBC, adding that after the current inventory is exhausted, newer launches with similar features in this category will have to be priced much higher to account for the rising memory costs.
Newer Chinese phone models in India could cost anywhere between $200 and $250 compared to under $150 earlier, according to Neil Shah, co-founder at Counterpoint Research. As per the market intelligence firm's data, brands in the sub-$150 category have already raised smartphone prices by up to 40%.
Chinese smartphone companies dominate the budget segment with their feature-rich products. But it has become nearly impossible for these companies to maintain affordability while absorbing the rising costs of memory chips.
Higher prices diminish the value-for-money proposition of Chinese smartphones among Indian consumers, but at the same time, it increases the appeal of mid-price and premium handset brands like Samsung and Apple for consumers, Shah said.
Market data intelligence company IDC reported last week that smartphone shipments in the first half of 2026 in India dropped to 64.2 million units, with the entry-level tier seeing a steep decline. While sales volume fell 7.9% year on year, in terms of value they grew 3.6% as average selling price hit a record of $315.
Sales of Chinese smartphone companies, in particular, fell sharply as they struggled to convince "price-sensitive buyers" of their "higher price tags," IDC said in its report. Meanwhile, iPhone 17 remained the top-shipped device consecutively for the first two quarters of 2026, it said.
In the June quarter, smartphone shipments of Vivo fell 13.9%, Oppo declined 8.5%, Xiaomi dropped 10%, and Realme crashed 14.2% from a year ago, as per IDC. Among all major Chinese brands, OnePlus, which serves the higher-end category, reported the lowest decline of 2.5% year on year.
Upasana Joshi, senior research manager, devices research, IDC Asia Pacific, told CNBC that the global memory chip shortage had pushed prices up and "hit entry-level demand hardest, the segment Chinese brands rely on most."
Chinese brands all saw steep declines, Joshi said, adding that Samsung and Apple were the only major names "to hold steady and gain share." Samsung and Apple's shipments during the June-quarter rose 0.4% and 0.7%, as per IDC.
Chip shortageDuring the quarter ended June, the gap between India's leading smartphone seller Vivo and the second player, Samsung, narrowed.
While Samsung's market share increased by nearly 200 basis points, Apple's rose 100 basis points in the June quarter. Vivo's market share fell by 60 basis points during the same period, according to IDC, and by 140 basis points, according to estimates from Counterpoint Research.
Samsung, which has a wide portfolio of smartphones in India ranging from $200 to upwards of $800, has been going head-to-head with Vivo in the $200-$300 price segment, according to experts.
While the South Korean company has access to in-house supply of memory chips, Vivo and many other Chinese firms have relied on chips from MediaTek, SK Hynix and Samsung, said Shah of Counterpoint Research.
When the prices of memory chips started rising last year, many Chinese smartphone companies shifted to chips made by UNISOC and CXMT, which helped them protect their market share for a while, Shah said, but added that this arrangement was not sustainable.
CXMT recently raised funds to expand its capacity to serve the AI and data center market in China, diverting resources towards high-end products, he said.
According to Counterpoint Research, prices of memory chips have increased 4 times since September 2025 and are expected to rise further in the coming months.
As smartphone prices rise to account for higher memory costs, experts believe the once price-sensitive Indian market could shift toward premium products, especially as budget phones become expensive and financing options make high-priced handsets affordable.
Need to knowTata chairman's shock exit move puts JLR owner's bets on chips, iPhones and Air India at risk
The future of India's first semiconductor plant and the country's ambition to replace China as a major supplier to Apple face growing uncertainty after Tata Sons Chairman N. Chandrasekaran said he would no longer seek another term.
Bank of America to invest $1.9 billion in a 49.9% stake in India's Jio Credit.
Bank of America will invest up to $1.92 billion for a 49.9% stake in Jio Credit, a unit of Jio Financial Services. The deal is the latest large investment in India's financial services sector, which includes Japan's investment in Shriram Finance and Dubai-based bank Emirates NBD's 60% stake in lender RBL Bank.
Without CIA funding that helped keep NeXT afloat in the '80s, Steve Jobs might not have made a triumphant return to Apple—and the iPhone might not have its foundational operating code.
Apple (AAPL), the iPhone giant sitting near the top of the global market-cap leaderboard, jumped approximately 2.8% to $318.60 Wednesday morning as investors pi
Apple Inc. NASDAQ: AAPL just reported record revenue, is selling more devices than ever, and generates cash at a rate most companies can only envy.
Apple Today
$316.48 +6.45 (+2.08%)
As of 03:22 PM Eastern
This is a fair market value price provided by Massive. Learn more.
$223.78▼
$344.570.34%
36.23
$330.53
And yet a growing chorus of skeptics is fixated on a single, awkward question those glittering numbers cannot drown out. Why is the most valuable company on the planet apparently content to rent its AI from a rival, rather than build its own?
It's a fair question, and one that cuts to the heart of the bear case. Apple is reportedly paying Alphabet Inc. NASDAQ: GOOGL around $1 billion a year for its Gemini model to power a revamped Siri, and to some investors, that looks like an admission it has fallen behind in the most important technology race of the decade.
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The weakness in Apple’s shares, which are down around 10% since last month’s earnings report, reflects a market that isn't entirely sure what to make of it all. So is Apple's cautious approach to AI the one true crack in an otherwise formidable story, or are the doubters missing the point entirely?
Apple Inc. (AAPL) Price Chart for Wednesday, August, 19, 2026
The Case That Apple Is Falling BehindThe worry is simple to grasp. In an age where AI is becoming the defining feature of consumer technology, Apple, uniquely among its big-tech peers, has not built a powerful AI model of its own. Instead, it’s chosen to license one from Google, quite a change for a company that historically prides itself on controlling every layer of its products.
For the skeptics, this points to a deeper vulnerability. Apple's whole reputation rests on seamless, best-in-class experiences, so leaning on another firm's technology for such a crucial feature risks ceding both control and differentiation. If the same company behind Android ultimately powers the AI on an iPhone, the argument runs, what exactly is the premium price of the iPhone buying?
There's a further wrinkle, too. Apple has said little about how it plans to actually make money from its new AI features, presenting them mainly as another reason to upgrade to a newer iPhone. In a world where consumers are increasingly paying monthly for standalone AI services like Claude and ChatGPT, that vagueness leaves an uncomfortable gap where a clear AI-monetization strategy ought to be.
Why the Bulls Are UnmovedAgainst this, optimists make a compelling counterargument that hinges on reframing what Apple is. In their eyes, Apple doesn't need to win the race to build the best AI model. It just needs to remain the place where more than two billion people access whatever AI eventually wins.
This is the crux of the bull case. Rather than burning tens of billions competing with the hyperscalers to build AI infrastructure, Apple can act as the gateway through which the best models reach consumers. In other words, whichever model comes out on top, it will still be accessible on the iPhone, and Apple will happily take its cut as the toll booth.
Crucially, this plays to Apple's greatest financial strength. By declining to enter the ruinously expensive infrastructure arms race, the company keeps its enormous cash flows intact, funding the vast buybacks shareholders have come to love. It's a strategy of discipline rather than fear, the bulls contend, and possibly a shrewder one than the market currently appreciates.
The Services Question That Underpins It AllBeneath the rent-versus-build debate lies another point to consider, and that’s the health of Apple's lucrative Services business. This division, which includes the App Store and a growing roster of subscriptions, has become the jewel in Apple's crown, generating record revenue at margins nearly double those of its hardware.
Herein lies the real risk AI poses. Should consumers increasingly pay for AI services directly, bypassing the App Store to subscribe through a browser instead, Apple could find itself cut out of the very transactions it hopes to profit from. That would strike at the heart of the high-margin Services engine the whole investment case increasingly depends upon.
For now, this remains a longer-term possibility rather than an immediate threat, and Apple's ecosystem has proven remarkably sticky. But it goes a long way to explaining why the AI question is being discussed so much right now.
Where This Leaves Apple NowWeighing it all up, both camps have a point. The bears are right that Apple looks uncharacteristically hesitant to embrace AI, with real questions hanging over its differentiation and its plans to monetize the technology. The bulls are right that Apple's unrivaled distribution and financial firepower give it the luxury of letting others do the expensive pioneering first.
Perhaps the fairest conclusion is that Apple's AI strategy is a real risk worth watching, but not yet the fatal flaw its harshest critics suggest. The company has been underestimated many times before, and its knack for arriving late to a market only to dominate it is well-documented. Whether it can pull off the trick again with AI is, for the foreseeable future at least, the thing worth watching for.
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The “Magnificent Seven” stocks — Alphabet, Apple, Amazon.com, Meta Platforms, Microsoft, Nvidia and Tesla — make up roughly a third of the overall S&P 500 index.
Apple Inc (NASDAQ:AAPL) stock gained almost 3% on Wednesday as buyers lean into large-cap strength despite a softer tape in Technology. The Nasdaq is up 0.13% while the S&P 500 has gained 0.53%, even as the Technology sector is down 0.6%.
The Big Tech giant is balancing regulatory changes in Europe, shifting investor enthusiasm around artificial intelligence and rising hardware costs as investors weigh near-term pressures against the company’s potential to build a stronger personalized AI business.
Apple Overhauls EU App Store TermsApple agreed to change its European App Store policies to address its dispute with EU regulators. Starting Oct. 1, the company will replace its Core Technology Fee with a 5% commission on digital transactions made outside the App Store, lower its standard European in-app purchase commission to 26% and allow developers to offer alternative payment options.
AI Rotation Pressures Apple SharesApple shares have fallen roughly 10% since reaching a record on July 28 as investors shifted back toward companies more directly exposed to AI infrastructure spending.
Russell Investments senior portfolio manager Jordan McCall told Bloomberg that renewed confidence in AI capital spending has encouraged that rotation.
Prime Capital Financial portfolio manager Clayton Allison said Apple benefited when investors questioned heavy AI spending, but its limited infrastructure investment now gives it less exposure to the renewed AI rally. Allison still favors Apple’s balance sheet, ecosystem and share buybacks.
Jefferies analyst Edison Lee remains more cautious, pointing to higher memory costs and the risk that an expensive foldable iPhone could attract only a niche audience.
Munster Sees Siri as Apple’s AI OpeningDeepwater Asset Management Managing Partner Gene Munster told CNBC that he views Apple as an underappreciated AI opportunity. He believes the company’s more conservative approach to AI and stronger safeguards could differentiate it from more aggressive competitors.
He called Apple “one of the biggest underappreciated companies” among mega-caps, saying the company has “finally got it right” with Siri and could see its shares “re-rated” as the assistant becomes a foundation for personalized AI.
Munster said his testing of the Siri beta convinced him that Apple has made meaningful progress. Deepwater research shows fewer than 20% of U.S. iPhone owners use Siri daily, giving Apple significant room to expand adoption.
Munster believes Siri could become the foundation of Apple’s personalized AI strategy. He expects Apple’s valuation multiple to rise meaningfully over the next year as investors gain more confidence in its AI direction, even if earnings growth improves only modestly.
Apple trades at a price-to-earnings ratio of about 35.6, reflecting a premium valuation. The stock carries a Buy consensus rating with an average price forecast of $329.53.
Jefferies downgraded Apple to Underperform on Aug. 10 and lowered its price forecast to $263.66. China Renaissance downgraded the stock to Hold on Aug. 4 with a $280 price forecast. JPMorgan maintained an Overweight rating on July 31 but lowered its price forecast to $340.
Top ETF Exposure Columbia Research Enhanced Core Premium Income ETF (NYSE:RECI): 9.96% Weight iShares S&P 100 ETF (NYSE:OEF): 9.83% Weight Xtrackers Net Zero Pathway Paris Aligned U.S. Equity ETF (NYSE:USNZ): 9.57% Weight Significance: Because AAPL carries such a heavy weight in these funds, any significant inflows or outflows for these ETFs will likely force automatic buying or selling of the stock.
Price ActionAAPL Stock Price Activity: Apple shares were up 2.88% at $318.96 at the time of publication on Wednesday, according to Benzinga Pro data.
For years, Apple Inc. (NASDAQ:AAPL) showed that a technology company could keep investing for growth while returning enormous amounts of cash to shareholders. Now, SK hynix Inc. (NASDAQ:SKHY) appears to be following a similar playbook.
Its record 40 trillion won ($28.6 billion) share buyback isn’t just a response to a falling stock price—it signals a broader shift in how the AI memory leader intends to deploy the cash generated by the industry’s biggest boom in years.
Apple’s Capital Return Strategy Is Becoming SK Hynix’s BlueprintSK Hynix announced plans to repurchase and cancel 24.07 million shares over the next three months while raising its shareholder return commitment to more than 50% of cumulative free cash flow generated between 2025 and 2027. The company also said future returns could include both fixed and special dividends.
The announcement follows weeks of investor pressure.
Earlier this month, Reuters reported that shareholders were urging both SK Hynix and Samsung Electronics Co., Ltd (OTC:SSNLF) to return more of their AI-driven cash windfalls through buybacks and dividends. Investors argued that sitting on massive cash balances risked reinforcing concerns that today’s AI profits may prove cyclical rather than durable.
Apple emerged repeatedly as the benchmark.
In the Reuters analysis, investors pointed to Apple’s capital allocation strategy as an example of how a cash-rich technology company can reward shareholders while continuing to invest heavily in future growth.
Apple launched a landmark capital return program in 2013 that combined steadily expanding buybacks with growing dividends, helping establish shareholder returns as a core part of its investment case.
Read Next
The AI Memory Boom Has Created an Apple-Like Cash MachineThe comparison isn’t about products—it’s about cash generation.
SK Hynix ended the second quarter with approximately 69 trillion won in net cash, fueled by surging demand for high-bandwidth memory (HBM) chips used in AI accelerators. At the same time, the company continues investing aggressively in manufacturing capacity to support long-term AI demand.
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Despite those investments, management believes it has room to return substantially more capital.
In announcing the buyback, SK Hynix said its current share price does not fully reflect the company’s “business competitiveness, robust cash generation capability, and mid-to-long-term growth potential.”
That language echoes the philosophy behind Apple’s long-running capital return strategy: confidence that future cash flows will remain strong enough to fund innovation while shrinking the share count.
That comparison is our inference. SK Hynix has not said it is modeling its strategy after Apple.
Why This Matters Beyond the BuybackThe record repurchase may prove to be only the beginning.
Beyond authorizing South Korea’s largest-ever treasury share cancellation, SK Hynix also changed its capital allocation framework by increasing its shareholder return target from “within 50%” of cumulative free cash flow to “over 50%”. Analysts see the move as a signal that additional buybacks and special dividends could follow if AI-driven cash generation remains robust.
The policy shift is arguably more significant than the buyback itself because it gives investors a clearer framework for how future AI profits could be distributed.
What SK Hynix Investors Should Watch NextApple’s shareholder return program didn’t transform investor sentiment because of a single buyback—it did so through years of disciplined capital allocation backed by durable cash generation.
SK Hynix is still in the early stages of that journey. The key question for investors is whether the company can continue generating AI-driven cash flows while maintaining heavy investment in next-generation memory.
If it can, this week’s record buyback may be remembered less as a one-off announcement and more as the beginning of a new capital allocation era for the world’s leading AI memory supplier.
Since Tim Cook became CEO of Apple (AAPL +1.45%) in 2011, taking over for the legendary Steve Jobs, the company's share price has skyrocketed 2,180% (as of Aug. 17). This was an extremely successful tenure. But it's time to hang it up. The tech executive will step down on Sept. 1 and become executive chairman. He'll be replaced by John Ternus, a 25-year Apple veteran who's currently the hardware chief.
Cook's final earnings call for Apple's fiscal 2026 third quarter, which ended June 27, was on July 30. It happened the same week the business reached a $5 trillion market cap, though that valuation has fallen to $4.5 trillion today, driven by a post-earnings sell-off.
Apple remains one of the most valuable and dominant enterprises on the planet, which makes things easier for its successor. Here's what investors should watch as Ternus takes over the CEO role.
Outgoing Apple CEO Tim Cook. Image source: Apple.
Does Apple need to introduce a new game-changing device? This is where Ternus' background in hardware could shine through. The biggest question has long focused on the company's ability to introduce a new product line that can drive financial results. This is a difficult task, given Apple's massive revenue base.
For what it's worth, Apple is working on a foldable phone, an artificial intelligence (AI) pin, and smart glasses, as it leans into a forward-thinking mentality. Maybe one of these ideas will break through. But it might not be necessary for Ternus to do too much early on.
Sales of the iPhone, which remains the flagship device, rose more than 20% year over year in each of the last three fiscal quarters. This has occurred despite Apple not yet launching its updated Siri voice assistant.
Will Apple adjust its capital allocation policy? Through the first nine months of fiscal 2026, Apple paid $11.8 billion in dividends. On the other hand, its share repurchases totaled $62.1 billion. During his tenure, Tim Cook oversaw a mind-boggling $877 billion worth of stock buybacks. This has been the hallmark of Apple's capital allocation policy for more than a decade.
Now that Ternus will soon be in charge, maybe he will decide to direct more of the company's cash toward research and development projects or mergers and acquisitions. This relates in part to the previous point. Ternus could become much more aggressive than Cook was in trying to find the next major product form factor and end up diverting financial resources from returning capital to shareholders.
Today's Change
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Can Apple Intelligence strengthen the ecosystem? The last factor investors should watch is how the company's AI playbook, known as Apple Intelligence, evolves. Critics have called out the business for falling behind its big tech peers, which are spending large sums on infrastructure. Ternus could have greater conviction on where to invest in the AI trend, taking a more urgent approach than the company has historically been known for.
For Apple, though, it all comes down to how this technology could strengthen its already robust ecosystem. Ternus probably understands that the business doesn't need to do anything wild. Apple can lean into its unrivaled brand power, customer loyalty, and hardware/software adeptness to widen its economic moat. AI is just a tool to support that goal.
Shares of Apple (NASDAQ:AAPL | AAPL Price Prediction) closed higher Tuesday even as the broader Nasdaq sold off, finishing the session up 1.5% at $310.03. The Invesco QQQ Trust (NASDAQ:QQQ), which tracks the Nasdaq-100, fell 2%. Apple was the best performer in the Magnificent 7.
Off-Balance-Sheet AI Commitments Trigger a Rotation The catalyst for today’s Nasdaq route was a Wall Street Journal analysis by Peter Rudegeair and Peter Santilli examining how much future AI spending big tech has committed to that does not appear on their balance sheets. “Each quarter, big tech companies disclose their massive capital expenditures on artificial-intelligence infrastructure, from data centers to chips. But those figures don’t come close to expressing the full extent of future spending to which Google parent Alphabet, Meta Platforms, Oracle and many others have committed.
That is because a huge swath of their coming financial obligations aren’t reflected on their balance sheets.” The WSJ pegged the total at roughly $3 trillion across nine top tech companies, growing faster than traditional capex and about triple what those companies owe under outstanding leases and long-term borrowings.
The per-company breakdown, per the WSJ: Alphabet around $900 billion, Meta Platforms more than $600 billion, Microsoft nearly $600 billion, Amazon closing in on $300 billion, and Nvidia more than $200 billion. Apple does not appear on the list.
Apple Is Now the Counter-Cyclical Trade in the Magnificent 7 That absence is the point. Apple has become the counter-cyclical name inside the group. When AI hardware rallies, especially memory, Apple often lags as component costs squeeze margins. Tim Cook described the current environment as “a 100-year flood on the memory pricing with exponential increases in memory prices.” B
ut when investors reprice the risk of enormous forward AI obligations, Apple becomes the safe haven inside tech. Apple’s approach has leaned on partnerships and on-device processing rather than hyperscale training buildouts, a strategy Cook detailed in the company’s most recent quarterly filing. Cook has argued that “The ability to run some percentage of requests on device is also very strategic and sort of a competitive weapon, if you will.”
Apple Versus Meta Was the Sharpest Contrast on the Tape The two extremes of Tuesday’s Magnificent 7 moves lined up with the two extremes of the obligation list.
Meta Platforms (NASDAQ:META), carrying more than $600 billion of off-balance-sheet commitments per the WSJ, fell ~4% to close at $543.82. CFO Susan Li told investors last month that “We anticipate 2026 capital expenditures, including principal payments on finance leases, to be in the range of $130 to $145 billion.” NVIDIA (Nasdaq: NVDA) sits in between, down ~2% to $219.74, both the primary beneficiary of AI spending investors are now questioning and carrying more than $200 billion of its own forward commitments. Alphabet closed roughly flat, Microsoft nudged higher, and Amazon slipped modestly. The rotation was broad, with semiconductors under pressure while software held up, and the 30-year Treasury yield hit a 19-year high, raising the cost of financing those long-dated buildouts. What to Watch One session does not erase Apple’s recent stretch. It remains down ~8% over the past month, though it is still up ~13% year to date and ~32% over the past year. The read-through is about relative positioning on risk-off days. Watch whether AI capex concerns keep bidding Apple and pressuring the hyperscalers into NVIDIA’s earnings next week.
Contact [email protected] for any questions or corrections.
Apple (AAPL +1.45%) is working to expand its reach.
*Stock prices used were the afternoon prices of Aug. 15, 2026. The video was published on Aug.17, 2026.
Parkev Tatevosian, CFA has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple. The Motley Fool has a disclosure policy. Parkev Tatevosian is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.
Apple said on Tuesday that it would change its rules for app developers in the European Union, in a bid to end a long antitrust dispute with regulators there over how the company manages its App Store.
Starting in October, Apple will remove several fees for those developers and take a smaller cut than its standard 30 percent from in-app purchases, with rates depending on how apps are distributed and payments are processed. Apple will also allow developers to offer payment methods aside from its own and to distribute apps via the internet, and will permit more companies to create third-party app stores.
The changes follow years of antitrust scrutiny for Apple and the App Store, from the United States to Brazil to South Korea. Regulators have said Apple uses the digital marketplace to crush competition, and developers have complained about the company’s high fees and strict rules. The European Commission, the executive branch of the European Union, has been among the most aggressive enforcers.
“These changes resolve Apple’s disagreements with the Commission over business terms and alternative distribution,” Apple wrote in a blog post. “They also reduce complexity by moving every developer that distributes apps in the EU to a single set of business terms.”
The commission said it welcomed Apple’s changes to the App Store and would monitor how they were carried out.
In 2022, the European Union enacted the Digital Markets Act, a law meant to increase competition in the digital economy. In April last year, the European Commission fined Apple 500 million euros ($570 million at the time), saying the company had violated the law by limiting how developers could communicate with customers about sales and other offers. Regulators also ruled against Apple for restricting access to third-party app stores on its devices.
Apple said on Tuesday that it would also introduce protections for younger users in the European Union.
Users under 18 will need parental approval for in-app purchases that use alternative payment methods or take place on the internet. Users under 13 will not be able to make in-app purchases via the web.
Apple (AAPL), the world's most valuable consumer-technology company, jumped approximately 1.4% to $311.18 Tuesday morning after Rothschild and Co Redburn laid out
Trhy v zámoří ke konci obchodní seance se začaly „uklidňovat“ přičemž je mírně uklidnil vývoj ceny ropy. Ta se nakonec posunula do mírně kladných čísel (WTI +0,41 %), a to díky komentářům prezidenta Trumpa ohledně vývoje v Hormuzu. Přesto indexy skončily v červených číslech a obzvláště čipovému sektoru se dnes nedařilo díky stálé obavě o kapitálových nákladech na AI infrastrukturu.
Proti proudu šly akcie Apple, které končí v kladných číslech (+1,45 %) Podobně tak i defenzivní sektor, kde kupříkladu Mastercard přidal +2,15 %.
V záporném teritoriu končí také cenné kovy, kdy zlato odepsalo - 1,65 % a stříbro výrazných -3,88 %. Mírně v kladných hodnotách končí kryptoměny, kde Bitcoin přidává +0,4 %.
Index Dow Jones -0,22 % na 53343,64 b.
S&P 500 -0,69 % na 7691,92 b.
Nasdaq Composite -1,33 % na 26289,71 b.
Index S&P 500 -0,69 % na 7691,92 b. Nejsilnější sektory S&P Změna Nejslabší sektory S&P Změna Energie +1,8 % Informační technologie -1,9 % Zdravotní péče +1,6 % Průmysl -1,5 % Nezbytná spotřeba +1,1 % Základní materiály -0,9 % Nejsilnější akcie S&P Změna Nejslabší akcie S&P Změna Targa Resources Corp (TRGP) +7,1 % Coherent Corp (COHR) -13 % Insulet Corp (PODD) +6,0 % Lumentum Holdings (LITE) -9,9 % Ulta Beauty (ULTA) +4,8 % Seagate Technology Holdings (STX) -9,2 % Intuit (INTU) +4,4 % Sandisk Corp (SNDK) -9,0 % Monster Beverage Corp (MNST) +4,1 % Ciena Corp (CIEN) -8,9 %
Jan Pazourek, Fio banka, a.s.
Apple on Tuesday announced a simplified commission structure for apps in the European Union in an effort to resolve its disagreements with the European Commission over the tech giant’s business terms. Under the new model, Apple will replace its per-install Core Technology Fee with a flat 5% commission on digital goods in apps distributed outside the App Store or on the web. Apple also adjusted its rates for alternative payments and for its own in-app purchases, and made it easier for developers to open alternative app stores.
The changes mark Apple’s latest attempt to create App Store business terms that comply with EU regulations, after years of back-and-forth with regulators over the terms’ complexity and fairness.
The tech giant had adjusted its App Store fees in the EU last year after regulators fined Apple €500 million for noncompliance with the EU’s Digital Markets Act (DMA) and threatened further fines. In doing so, Apple presented a more complex fee structure, which critics called an example of “malicious compliance.” The old structure included an initial acquisition fee, store services fees, and different tiers of service based on developers’ needs.
Now Apple is presenting its latest revision, highlighted by a flat commission of 5% on transactions in apps distributed outside the App Store, either through alternative app marketplaces or the web.
Meanwhile, the new terms set Apple’s in-app purchase fees at 26%, compared with 30% under its traditional terms. Most developers will still qualify for the discounted 15% fee, however, through special programs such as the App Store Small Business Program, Mini Apps Partner Program, and Video Partner Program, and for apps with auto-renewing subscriptions after their first year, Apple said.
In addition, apps using alternative payment processing will pay a 20% commission unless they’re in one of the special programs, in which case the rate will drop to 10%.
Apple also noted that developers will be locked into their chosen payment options for 12 months, whether they use Apple’s in-app purchases, external payments, or a combination of the two.
The company also carves out exceptions for developers allowed to use external links inside their apps, barring such links from apps in the Kids category for safety purposes. Users under 18 years old will also need parental approval before making purchases outside the App Store.
Notably, the new rules loosen the requirements for developers to operate an alternative app store, permitting marketplaces that meet certain financial stability bars.
Previously, Apple required developers to either prove they had significant financial backing or show that they had been in Apple’s Developer Program for at least two years and had an app with more than 1 million first annual installs in the EU in the previous calendar year.
Now Apple doesn’t require developers to show they’ve met those milestones (though that’s still an option), and it’s added other ways to demonstrate financial backing, including public company status, financial audits, qualifying VC funding, and more.
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Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software.
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Apple on Tuesday announced that alternative, third-party app stores in the European Union will be charged a 5% commission on in-app purchases, which the iPhone maker said will "resolve" disagreements with regulators stemming from the implementation of Europe's Digital Markets Act.
Under the new rules, apps purchased through Apple's App Store using Apple's system will pay a commission of 26% on digital goods and services. Apps that use their own payment processing systems and take credit cards directly will pay Apple 20%. Apps that link out to a website to complete purchases will be charged 15%, and apps distributed through third-party app stores or the web will be charged 5%, which Apple calls a "Core Technology Commission." Some fees can be cut in half by participating in various Apple programs.
It's a replacement for a more complicated system that Apple proposed last year. The new fee tiers take effect on Oct. 1.
Historically, Apple charged either 30% or 15% on all iPhone in-app purchases, and required that all non-enterprise iPhone apps be installed through its App Store. But Apple's App Store model has been under attack around the world in the past decade from lawsuits and government regulators, as critics say it operates as a monopoly on iPhone software and squeezes developers and users with fees.
Apple has argued that its App Store and in-app purchase requirements are designed to increase trust and safety and enforce issues around security and inappropriate apps.
Read more CNBC tech newsNvidia's AI moat is shifting from chips to capitalAnthropic tells investors annualized revenue run rate climbed to $65 billion in JulyNvidia backing $105 billion in financing for OpenAI data center in OhioOpenAI's Brockman brushes off concerns about leadership changes in CNBC exclusiveThe European Commission passed the Digital Markets Act in 2022, requiring "gatekeepers" like Apple to open up its App Store — and other Apple services and products such as Siri — to third parties. But there has been friction between Apple and the EC over the company's App Store proposals, and Apple has faced large fines.
Only a handful of regions require Apple to enable third-party app stores that can sell iPhone apps and Europe is the only region where users can install iPhone software from the web. Japan and Brazil have also required third-party app stores.
In the U.S., Apple is fighting to restrict users from linking out to payments on the web as part of the lingering Epic Games litigation. It recently proposed a 15% commission on link-out payments in the U.S.
Apple said its proposal on Tuesday resolves its disagreements with the European Commission on the matter. It also said that it worked with the EC to implement child safety measures, including adding parental restrictions on some in-app purchases.
Apple generates significant revenue from its App Store, which is reported in its profitable Services division, but it didn't highlight the App Store as a top driver of services growth in the most recent quarter for the first time since 2023, according to a Morgan Stanley note. CFO Kevan Parekh noted slower mobile gaming and other factors affecting the performance of the App Store in a call with analysts in July.
"Keep in mind, we also made some changes to the App Store business model in certain countries," Parekh said.
View of an Apple logo at an Apple store in Paris, France, April 23, 2025. REUTERS/Abdul Saboor/File Photo Purchase Licensing Rights, opens new tab
CompaniesSTOCKHOLM, Aug 18 (Reuters) - Apple (AAPL.O), opens new tab said on Tuesday it will charge a 5% commission on digital transactions in apps distributed outside its App Store, replacing a more complex system as it seeks to comply with the European Union's Digital Markets Act.
The company last year changed App Store rules and fees in the EU after the bloc's antitrust regulators ordered it to remove commercial barriers that they said hindered developers from directing customers outside the store.
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The regulators criticised Apple's conditions, including a new Core Technology Fee, saying they discouraged developers from using alternative app distribution channels on its iOS mobile operating system.
Apple said on Tuesday that App Store apps using alternative payment processing will face a 20% commission, although fees could fall to 10% under its small business programme.
For apps distributed through alternative app marketplaces or the web, Apple will charge a 5% Core Technology Commission.
The new terms eliminate the initial acquisition fee and store services fee charged under the previous system.
The changes, effective October 1, will resolve disagreements with the EU and the European Commission over these issues, Apple said.
The Commission said it welcomed Apple's changes, and will monitor their implementation.
Apple will introduce a single set of terms for developers operating in the EU that are similar to the commission-based terms it offers in markets such as Japan and Brazil, the company said.
Japan and Brazil have sought to open up Apple's App Store business model, under which developers have long paid commissions of up to 30% on in-app purchases of digital goods and services. Apple is still litigating over what it can charge developers in the United States.
Reporting by Supantha Mukherjee in Stockholm. Editing by Mark Potter
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BSN CAPITAL PARTNERS Ltd increased its stake in Apple Inc. (NASDAQ: AAPL) by 204.8% in the first quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 1,601,700 shares of the iPhone maker's stock after purchasing an additional 1,076,198 shares during the period. Apple accounts
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Apple (NASDAQ:AAPL | AAPL Price Prediction) is traded around $304.52 on Monday, Aug. 17, up 12.36% year to date, even as Wall Street grows increasingly confident that a foldable iPhone is coming before year-end. Here is what two closely followed Apple analysts are saying, and what it means for the stock today.
The Timeline Wall Street Is Working With
Both Bank of America and Morgan Stanley have converged on a similar product roadmap: a foldable iPhone alongside a refreshed Pro model arriving in September 2026, with base, Air and entry-level ‘e’ variants following in the first half of 2027. That sequencing matters because it shapes how much of the foldable revenue cycle will actually land in Apple’s fiscal 2026 results.
Prediction markets are already pricing in a high probability of this happening. On Polymarket, the “Will Apple release a foldable iPhone before 2027?” contract is trading at 0.81, implying an 81% crowd probability of a public launch by Dec. 31, 2026. That market has seen $100,556 in total volume, with $29,070 traded in the past week alone, signaling genuine conviction rather than thin speculation.
BofA on Margins, Morgan Stanley on Demand
Bank of America’s primary concern centers on margin impact. Foldable displays carry meaningfully higher component costs than standard OLED panels, and BofA flags that the gross margin profile of a first-generation foldable could weigh on the Services-driven margin expansion story Apple has built over the past three years. Apple reported strong operating margins on a trailing basis, and any dilution from premium hardware costs would be closely watched.
Morgan Stanley takes a more demand-focused view. The firm’s latest survey work points to 12% year-over-year growth in iPhone production, with overall iPhone demand described as strong. A foldable at a premium price point, likely above $1,500, could serve as an upgrade catalyst for Apple’s highest-value customers without cannibalizing core iPhone volumes. Morgan Stanley holds a Moderate Buy rating on the stock.
Risk/Reward at Current Prices
The consensus analyst price target sits at $330.53, or more than 8% higher than where shares are currently changing hands. Apple trades at a forward P/E of 29x, supported by a record Q1 FY2026 that delivered $143.76 billion in revenue and EPS of $2.84. China iPhone sales are running 23% higher over the first nine weeks of 2026, removing one of the market’s biggest overhangs.
The key variable analysts are watching is whether Apple can protect gross margins on the foldable’s launch quarter. If BofA’s margin concerns prove overstated and Morgan Stanley’s demand thesis holds, the September launch window could become a meaningful re-rating catalyst heading into fiscal 2027.
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CX Institutional trimmed its stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 4.2% during the second quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 243,940 shares of the iPhone maker’s stock after selling 10,814 shares during the quarter. Apple makes up 2.0% of CX Institutional’s portfolio, making the stock its 4th biggest position. CX Institutional’s holdings in Apple were worth $70,586,000 as of its most recent filing with the Securities and Exchange Commission (SEC).
Several other hedge funds and other institutional investors also recently modified their holdings of the stock. Vanguard Group Inc. boosted its holdings in shares of Apple by 1.9% in the 4th quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock valued at $387,749,545,000 after buying an additional 26,856,752 shares during the period. State Street Corp raised its stake in Apple by 1.1% during the fourth quarter. State Street Corp now owns 604,056,505 shares of the iPhone maker’s stock worth $164,218,801,000 after acquiring an additional 6,555,392 shares during the period. Geode Capital Management LLC lifted its holdings in Apple by 0.5% in the fourth quarter. Geode Capital Management LLC now owns 358,032,517 shares of the iPhone maker’s stock worth $97,031,587,000 after acquiring an additional 1,866,103 shares during the last quarter. Morgan Stanley lifted its holdings in Apple by 0.6% in the fourth quarter. Morgan Stanley now owns 230,483,035 shares of the iPhone maker’s stock worth $62,659,118,000 after acquiring an additional 1,379,651 shares during the last quarter. Finally, Norges Bank acquired a new position in Apple in the fourth quarter valued at approximately $52,266,468,000. Institutional investors own 67.73% of the company’s stock.
Apple Trading Down 0.1% Shares of AAPL stock opened at $305.59 on Tuesday. The stock has a 50-day simple moving average of $309.06 and a 200 day simple moving average of $285.73. The stock has a market capitalization of $4.46 trillion, a P/E ratio of 35.04, a P/E/G ratio of 2.62 and a beta of 1.09. Apple Inc. has a fifty-two week low of $223.78 and a fifty-two week high of $344.57. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66.
Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. During the same period in the previous year, the business earned $1.57 earnings per share. Apple’s revenue for the quarter was up 16.4% compared to the same quarter last year. On average, sell-side analysts expect that Apple Inc. will post 8.76 earnings per share for the current fiscal year. Apple Announces Dividend The firm also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were issued a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.4%. The ex-dividend date was Monday, August 10th. Apple’s payout ratio is presently 12.39%.
Analyst Upgrades and Downgrades A number of brokerages have recently weighed in on AAPL. Morgan Stanley dropped their price target on Apple from $364.00 to $360.00 and set an “overweight” rating on the stock in a research report on Friday, July 31st. TD Cowen boosted their price objective on Apple from $350.00 to $400.00 and gave the company a “buy” rating in a research report on Friday, July 31st. UBS Group restated a “neutral” rating on shares of Apple in a research note on Friday, July 31st. Robert W. Baird increased their target price on Apple from $310.00 to $330.00 and gave the stock an “outperform” rating in a research report on Friday, July 24th. Finally, Deutsche Bank Aktiengesellschaft cut Apple from a “buy” rating to a “hold” rating in a research note on Monday. One research analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have assigned a Hold rating and four have issued a Sell rating to the stock. According to MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $330.53.
Get Our Latest Analysis on Apple
More Apple News Here are the key news stories impacting Apple this week:
Positive Sentiment: Rothschild & Co. Redburn upgraded Apple to Buy from Neutral and raised its price target to $400 from $260. The firm cited potential growth from a premium foldable iPhone and a strategic reset of Apple Intelligence, while suggesting Apple could use Nvidia’s open-source AI models to improve its position. Apple Stock Got an Upgrade. It Could Be the AI Gatekeeper. Positive Sentiment: Antitrust relief removes a legal overhang. Apple reportedly won significant relief in an antitrust battle, potentially reducing regulatory risk around its App Store and business practices. Apple Wins Major Relief in Antitrust Battle Positive Sentiment: Pre-iPhone event demand appears supportive. A KeyBanc survey indicated improving consumer spending ahead of Apple’s expected September product launch, providing a potential near-term catalyst for iPhone sales. Why Investors Should Consider Buying Apple Stock Ahead of Its September iPhone Event Neutral Sentiment: Apple is changing European app-tracking consent rules following a German competition investigation. The changes may benefit Meta and advertisers, but could reduce some of Apple’s control over data-related monetization. Apple to change app data consent rules, German regulator says Negative Sentiment: Memory-chip sourcing is a growing risk. The Trump administration urged Apple not to buy Chinese memory chips because of national-security concerns. Complying could raise component costs, while defying the request could create political or supply-chain complications. Apple May Buy Chinese Memory Chips Despite US Request Negative Sentiment: Valuation and execution concerns remain. At roughly $306 and about 35 times earnings, bearish commentary argues that much of Apple’s quality is already reflected in the price and that AI progress may not justify a higher multiple. Apple’s Red Flags Are Real and Signal Trouble Negative Sentiment: Security and App Store-management reports add reputational risk. Investigators reported an unusually large number of spyware alerts affecting Apple users, while DefiLlama said fake apps delayed its launch. Apple has also patched a critical macOS flaw exploited for cryptocurrency mining. Unprecedented number of Apple users received recent spyware alert Insider Activity at Apple In other Apple news, insider Ben Borders sold 116 shares of Apple stock in a transaction that occurred on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the transaction, the insider owned 38,713 shares in the company, valued at approximately $11,425,754.82. The trade was a 0.30% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which can be accessed through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the company’s stock in a transaction on Tuesday, August 11th. The shares were sold at an average price of $307.75, for a total value of $442,852.25. Following the completion of the transaction, the senior vice president directly owned 40,107 shares in the company, valued at $12,342,929.25. This represents a 3.46% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. 0.06% of the stock is owned by corporate insiders.
About Apple (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
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Eastern Bank raised its stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 4.5% in the 2nd quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The fund owned 1,165,437 shares of the iPhone maker’s stock after purchasing an additional 50,146 shares during the quarter. Apple accounts for about 5.2% of Eastern Bank’s holdings, making the stock its biggest holding. Eastern Bank’s holdings in Apple were worth $337,231,000 as of its most recent filing with the Securities and Exchange Commission (SEC).
Several other hedge funds and other institutional investors also recently added to or reduced their stakes in the stock. Lifetime Wealth Management P.C. purchased a new stake in shares of Apple in the 4th quarter valued at $41,000. ROSS JOHNSON & Associates LLC lifted its stake in shares of Apple by 1,800.0% in the 1st quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock valued at $42,000 after acquiring an additional 180 shares during the last quarter. LSV Asset Management bought a new position in Apple during the 4th quarter worth approximately $65,000. Timmons Wealth Management LLC bought a new position in Apple during the 4th quarter worth approximately $69,000. Finally, Inspire Investing LLC purchased a new position in Apple in the 4th quarter worth approximately $76,000. 67.73% of the stock is currently owned by hedge funds and other institutional investors.
Analyst Upgrades and Downgrades A number of analysts have recently weighed in on the company. Weiss Ratings raised Apple from a “buy (b-)” rating to a “buy (b)” rating in a research note on Monday, August 3rd. Robert W. Baird lifted their target price on shares of Apple from $310.00 to $330.00 and gave the stock an “outperform” rating in a research note on Friday, July 24th. Sanford C. Bernstein reissued an “outperform” rating on shares of Apple in a research report on Monday, June 8th. JPMorgan Chase & Co. cut their price target on shares of Apple from $345.00 to $340.00 and set an “overweight” rating on the stock in a report on Friday, July 31st. Finally, UBS Group restated a “neutral” rating on shares of Apple in a research report on Friday, July 31st. One analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have given a Hold rating and four have assigned a Sell rating to the stock. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $330.53.
Get Our Latest Stock Report on AAPL Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Rothschild & Co. Redburn upgraded Apple to Buy from Neutral and raised its price target to $400 from $260. The firm cited potential growth from a premium foldable iPhone and a strategic reset of Apple Intelligence, while suggesting Apple could use Nvidia’s open-source AI models to improve its position. Apple Stock Got an Upgrade. It Could Be the AI Gatekeeper. Positive Sentiment: Antitrust relief removes a legal overhang. Apple reportedly won significant relief in an antitrust battle, potentially reducing regulatory risk around its App Store and business practices. Apple Wins Major Relief in Antitrust Battle Positive Sentiment: Pre-iPhone event demand appears supportive. A KeyBanc survey indicated improving consumer spending ahead of Apple’s expected September product launch, providing a potential near-term catalyst for iPhone sales. Why Investors Should Consider Buying Apple Stock Ahead of Its September iPhone Event Neutral Sentiment: Apple is changing European app-tracking consent rules following a German competition investigation. The changes may benefit Meta and advertisers, but could reduce some of Apple’s control over data-related monetization. Apple to change app data consent rules, German regulator says Negative Sentiment: Memory-chip sourcing is a growing risk. The Trump administration urged Apple not to buy Chinese memory chips because of national-security concerns. Complying could raise component costs, while defying the request could create political or supply-chain complications. Apple May Buy Chinese Memory Chips Despite US Request Negative Sentiment: Valuation and execution concerns remain. At roughly $306 and about 35 times earnings, bearish commentary argues that much of Apple’s quality is already reflected in the price and that AI progress may not justify a higher multiple. Apple’s Red Flags Are Real and Signal Trouble Negative Sentiment: Security and App Store-management reports add reputational risk. Investigators reported an unusually large number of spyware alerts affecting Apple users, while DefiLlama said fake apps delayed its launch. Apple has also patched a critical macOS flaw exploited for cryptocurrency mining. Unprecedented number of Apple users received recent spyware alert Insider Buying and Selling at Apple In other news, SVP Jennifer Newstead sold 1,439 shares of Apple stock in a transaction dated Tuesday, August 11th. The stock was sold at an average price of $307.75, for a total value of $442,852.25. Following the completion of the transaction, the senior vice president owned 40,107 shares of the company’s stock, valued at $12,342,929.25. The trade was a 3.46% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. Also, insider Ben Borders sold 116 shares of the company’s stock in a transaction dated Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the transaction, the insider owned 38,713 shares in the company, valued at approximately $11,425,754.82. The trade was a 0.30% decrease in their position. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders own 0.06% of the company’s stock.
Apple Stock Down 0.1% Shares of NASDAQ:AAPL opened at $305.59 on Tuesday. The firm has a market capitalization of $4.46 trillion, a P/E ratio of 35.04, a P/E/G ratio of 2.62 and a beta of 1.09. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The stock has a 50 day moving average price of $309.06 and a 200-day moving average price of $285.73. Apple Inc. has a 52-week low of $223.78 and a 52-week high of $344.57.
Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping the consensus estimate of $1.89 by $0.13. The company had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm’s revenue for the quarter was up 16.4% on a year-over-year basis. During the same period in the prior year, the firm earned $1.57 earnings per share. As a group, equities research analysts anticipate that Apple Inc. will post 8.76 EPS for the current fiscal year.
Apple Announces Dividend The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were given a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a yield of 0.4%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio (DPR) is 12.39%.
Apple Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
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Apple says antitrust battles around its App Store are weighing on its services business. The tech giant acknowledged the issue in its most recent filing with the Securities and Exchange Commission (SEC).
Rothschild & Co Redburn’s thesis is that Apple can regain AI leadership without building frontier models: use open/third-party models (potentially Nvidia) and win on distribution via its installed base. That reframes “weak AI” into “smart integration,” and the foldable iPhone upside (higher ASP) is the catalyst that can re-rate the stock toward ~$400.
Key Risk: Apple Intelligence keeps lagging and the foldable stays niche, so the market decides Apple can’t monetize AI/distribution fast enough.
Buy NVDA (AI model enablers)
If Apple adopts open-model options, Nvidia benefits indirectly as a supplier of high-performing, more “plug-in” model tech (e.g., Nemotron). Even without a formal Apple-Nvidia deal, the direction is toward more device makers using Nvidia’s model ecosystem to power on-device/near-device AI experiences.
Key Risk: Apple chooses to double down on Google/other closed stacks or builds a different partner strategy, limiting Nvidia’s incremental demand.
Apple stock NASDAQ:AAPL could have roughly 31% upside after Rothschild & Co Redburn upgraded the shares to Buy from Neutral and raised its price target to $400 from $260.
Rothschild & Co Redburn upgraded Apple to Buy from Neutral and lifted its price target to $400 from $260.
Analysts led by Timm Schulze-Melander argue that Apple could strengthen its AI position by relying on open models, potentially including technology from Nvidia.
There is no announced Apple-Nvidia AI partnership. Redburn is outlining a strategic option, not describing an existing deal.
Redburn’s thesis begins with an uncomfortable assessment: Apple Intelligence has disappointed, while Apple’s foundation models remain behind the frontier.
Apple has already turned to Google’s Gemini models for its AI strategy. Redburn argues that Apple could go further by adopting what it calls a “Fast Follower 2.0” approach, using strong third-party models rather than spending billions trying to build the industry’s best model.
That is where Nvidia enters the picture.
Schulze-Melander wrote, according to MarketWatch, that “a close, favourable partnership requires both Apple and Nvidia to want it.”
Redburn highlighted Nvidia’s Nemotron models as an example of open technology that could reduce Apple’s dependence on Google while preserving more strategic flexibility.
The underlying idea is that Apple’s advantage may be distribution.
With billions of active devices, it could become the gateway through which consumers use leading AI models even if those models are built elsewhere.
The appeal of an Nvidia or open-model route is clear.
Google gives Apple access to advanced AI quickly, but it also increases reliance on a company that competes with Apple across smartphones, operating systems and services.
Open models could let Apple retain greater control over the user experience while choosing among outside technologies.
HSBC has made a similar broader argument about Apple’s restraint. Analyst Nicolas Cote-Colisson upgraded Apple to Buy in July and raised his target to $366, arguing that the company’s relatively modest AI spending could prove an advantage as its capabilities and product pipeline improve.
That reframes Apple’s perceived weakness.
Instead of trying to match hyperscalers dollar for dollar, Apple could spend less on model development and concentrate on integrating AI into devices, software and services.
If model performance becomes increasingly commoditised, owning the consumer relationship could become more valuable than owning the underlying model.
Redburn’s $400 target is not simply an Nvidia call.
The firm also expects Apple’s anticipated foldable iPhone to provide a major lift, forecasting 14 million iPhone Ultra units in fiscal 2027 at an estimated $2,199 price. Redburn believes the device could raise iPhone average selling prices materially.
That assumption remains contested. Jefferies analyst Edison Lee downgraded Apple to Underperform on August 10 and cut his target to $263.66.
Jefferies cited concerns about Apple’s premium-device roadmap and limited progress in Apple Intelligence, while warning that an expensive foldable could remain a niche product.
The contrast captures the debate around Apple today.
Redburn sees an opportunity for Apple to avoid the most expensive part of the AI race and instead become its distribution layer. Jefferies sees execution risks in both AI and premium hardware.
Apple: Managing Cyclical Revenue Patterns Across Global OperationsApple (AAPL -0.11%) generates revenue by designing, manufacturing, and selling a broad portfolio of consumer electronic devices, alongside offering various digital subscription services and cloud solutions to diverse customer bases, including individual consumers and corporate enterprise clients.
While previewing new accessibility updates across its operating systems and navigating ongoing regulatory compliance investigations in the European Union, it reported a 27% net income margin for the quarter ended June 27, 2026.
CoreWeave: Scaling Revenue Through Ongoing Infrastructure ExpansionCoreWeave (CRWV +0.70%) primarily earns revenue by constructing and operating specialized cloud computing infrastructure, referred to as a neocloud. It offers high-performance compute resources, storage solutions, and managed services to large enterprises for intensive data workloads and complex visual rendering operations.
It initiated international data center expansions into Indonesia and Sweden and addressed ongoing class action litigation regarding historical supplier disclosures, while reporting a -24% net income margin for the quarter ended June 30, 2026.
Why Revenue Matters for Investors Tracking Financial PerformanceRevenue helps investors evaluate a company's fundamental ability to attract customer demand and generate continuous incoming sales before any operating expenses, taxes, or debt costs are applied. Closely tracking this top-line financial figure enables investors to understand the total scale and top-line growth trajectory of a business.
Calendar quarterApple RevenueCoreWeave RevenueQ3 2024$94.9 billion (quarter ended Sept. 28, 2024)$583.9 million (quarter ended Sept. 30, 2024)Q4 2024$124.3 billion (quarter ended Dec. 28, 2024)$747.4 million (quarter ended Dec. 31, 2024)Q1 2025$95.4 billion (quarter ended March 29, 2025)$981.6 million (quarter ended March 31, 2025)Q2 2025$94.0 billion (quarter ended June 28, 2025)$1.2 billion (quarter ended June 30, 2025)Q3 2025$102.5 billion (quarter ended Sept. 27, 2025)$1.4 billion (quarter ended Sept. 30, 2025)Q4 2025$143.8 billion (quarter ended Dec. 27, 2025)$1.6 billion (quarter ended Dec. 31, 2025)Q1 2026$111.2 billion (quarter ended March 28, 2026)$2.1 billion (quarter ended March 31, 2026)Q2 2026$109.4 billion (quarter ended June 27, 2026)$2.6 billion (quarter ended June 30, 2026)Data source: Company filings. Data as of Aug. 17, 2026.
Foolish TakeVeteran tech conglomerate Apple and neocloud CoreWeave both achieve consistent year-over-year sales increases, demonstrating their ability to attract customers and grow their businesses. That said, CoreWeave displays quarterly revenue growth in a sign of the enormous demand for its cloud infrastructure to support artificial intelligence systems.
However, Apple is no slouch. In its fiscal third quarter, ended June 27, the company reported record results. Its revenue of $109.4 billion represented the highest Q3 total in its history. This combined with Apple's robust financial strength, which included Q3 net income of $29.8 billion, up from the prior year's $23.4 billion, and $39.5 billion in cash on its balance sheet, make it an attractive tech company to invest in.
While CoreWeave is growing revenue at an incredible pace, it comes at a cost. The company is borrowing heavily to fund the expansion of its AI infrastructure. Consequently, it exited Q2 with over $30 billion in debt compared to cash of $5.5 billion, and a net loss of $626 million, more than double the prior year's loss of $290 million.
Apple Inc. (NASDAQ:AAPL) shares are swinging on Monday. Rothschild Redburn upgraded the stock to Buy from Neutral rating and sharply raised its price target.
Apple stock is holding steady today. What should traders watch with AAPL? Rothschild Redburn Upgrades Apple, Raises Price Target to $400Rothschild Redburn analyst James Cordwell upgraded Apple to Buy from Neutral and raised his price target to $400 from $260, a 53.85% increase that implies about 30.75% upside from the stock’s current price of $305.93.
Cordwell pointed to Apple’s tightly integrated hardware, custom chips and expanding services business as the core of his thesis, estimating Apple’s installed base at 2.55 billion devices with customer loyalty he described as difficult for competitors to match. He said Apple’s services business remains the most valuable part of the company, growing three times faster than product sales and carrying gross margins of 75%, more than double the 37% margin on hardware.
Cordwell acknowledged that closed-source AI models from companies such as OpenAI and Anthropic pose a real risk to Apple’s services business by changing how people search for information and discover apps, threatening what he called Apple’s highest-margin, highest-multiple business. But he said increasingly capable, free, open-source AI models could give Apple a path to rebuild its Apple Intelligence platform on its own terms.
Beyond the AI debate, Cordwell forecast iPhone sales growing at a 12% five-year compound annual rate, which he said sits 3% to 14% above consensus estimates for fiscal 2026 through 2030. He credited that outlook partly to Apple’s move into premium foldable devices with the iPhone Ultra.
Combining stronger-than-expected iPhone earnings with the Apple Intelligence reset, Cordwell said his estimates now sit 18% above fiscal 2030 consensus, and he said he has confidence that Apple’s valuation multiple relative to peers remains well supported.
Apple’s Longer-Term Trend Stays Intact Even as Near-Term Momentum CoolsStepping back, Apple’s chart still points higher over the long run. Shares were trading about 9% above their 200-day moving average of $280.67 and roughly 3.8% above their 100-day average of $294.61, keeping the broader uptrend in place.
Closer in, though, the picture has softened. Apple traded about 3.7% below its 20-day moving average of $317.40 and around 1.1% below its 50-day average of $309.09, a setup where rallies tend to face more resistance than usual. Momentum has cooled alongside that pullback, with the MACD line sitting below its signal line and a negative histogram, typically a sign that buying pressure is fading unless the stock can climb back above that baseline. Even so, the underlying structure remains intact: the 20-day average still sits above the 50-day average, and the golden cross from earlier this year, with the 50-day average above the 200-day, keeps the longer-term bias tilted higher.
For traders watching the next move, the levels are simple and round. Resistance sits at $335, near the top of the stock’s recent trading range, while support at $300 stands out as the first level everyone is likely to watch if the pullback continues.
AAPL Shares Are Trading LowerAAPL Price Action: Apple shares were down 0.03% at $305.84 at the time of publication on Monday, according to Benzinga Pro.
