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2026-10-14 17:10 10d ago
2026-10-14 04:43 11d ago
Apple Inc. $AAPL Stock: Adelphi Trust Co Decreases Holdings
AAPL Apple
FMP Stock News
Original source text
Adelphi Trust Co reduced its stake in Apple Inc. (NASDAQ:AAPL – Free Report) by 6.6% during the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission. The fund owned 25,157 shares of the iPhone maker’s stock after selling 1,785 shares during the quarter. Apple accounts for 5.6% of Adelphi Trust Co’s investment portfolio, making the stock its 3rd biggest holding. Adelphi Trust Co’s holdings in Apple were worth $8,268,000 as of its most recent filing with the Securities and Exchange Commission.

A number of other institutional investors have also modified their holdings of AAPL. Sterling Wealth Management Inc. raised its holdings in shares of Apple by 0.3% in the second quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock worth $3,351,000 after acquiring an additional 30 shares during the last quarter. Evansbrook LLC lifted its position in shares of Apple by 0.4% in the first quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock valued at $2,054,000 after acquiring an additional 34 shares in the last quarter. JMG Financial Group Ltd. lifted its position in shares of Apple by 0.7% in the first quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock valued at $1,295,000 after acquiring an additional 35 shares in the last quarter. Advocate Investing Services LLC boosted its stake in shares of Apple by 0.5% during the second quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker’s stock valued at $2,271,000 after acquiring an additional 39 shares during the last quarter. Finally, Sugar Maple Asset Management LLC boosted its stake in shares of Apple by 2.0% during the first quarter. Sugar Maple Asset Management LLC now owns 2,029 shares of the iPhone maker’s stock valued at $515,000 after acquiring an additional 40 shares during the last quarter. Institutional investors and hedge funds own 67.73% of the company’s stock.

Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: Apple launched the $299 HomeView smart-home hub, featuring an upgraded Siri AI assistant, along with a new Apple TV 4K, HomePod mini 2, cameras, a video doorbell, smart lock, thermostat and other accessories. The products expand Apple’s ecosystem into the home and provide a potential new source of hardware and services revenue. Apple releases HomeView smart home hub with screen as showcase for Siri AI Positive Sentiment: Partnerships with LG Electronics and Schneider Electric broaden the Apple Home Collection, including security, energy-management and access-control products that could increase engagement with iPhones, Apple Watches and other Apple devices. LG announces smart-home accessories developed with Apple Positive Sentiment: Analyst support remains favorable. Bernstein reiterated a Buy rating with a $370 target, while JPMorgan raised its target to $360. Reports also indicate Apple’s iPhone market share reached 22% in the latest quarter, and iPhone 18 Pro demand may be stronger than last year. Bernstein reiterates Buy rating on Apple Positive Sentiment: A federal judge ordered OpenAI to provide hiring records and other materials in Apple’s trade-secrets lawsuit, potentially helping Apple investigate the recruitment of former employees and its claims against OpenAI. Judge orders OpenAI to turn over hiring records Neutral Sentiment: Investors are awaiting iPhone Duo preorders on October 16. Strong purchase intent could support the stock, but pricing and delivery trends will be closely watched. Negative Sentiment: Some suppliers are reportedly cutting production of newer iPhone models, while shorter delivery windows for Pro models raise questions about demand. Apple’s shares also trade at a demanding valuation, leaving less room for disappointing December-quarter guidance. Negative Sentiment: Analysts warn that SpaceX’s potential Starlink smartphone and Google’s expanding health-data platform could intensify competition in wireless services, wearables and ecosystem engagement over time. Wall Street Analyst Weigh In A number of research analysts have issued reports on AAPL shares. CICC Research upped their target price on shares of Apple from $310.00 to $340.00 and gave the company an “outperform” rating in a report on Tuesday, August 4th. Rosenblatt Securities reaffirmed a “neutral” rating and set a $303.00 price target on shares of Apple in a research note on Thursday, September 10th. Jefferies Financial Group reiterated an “underperform” rating on shares of Apple in a report on Wednesday, September 9th. Sanford C. Bernstein reiterated an “outperform” rating on shares of Apple in a report on Friday, September 25th. Finally, Barclays reissued an “underweight” rating and issued a $245.00 price objective (down from $253.00) on shares of Apple in a research report on Friday, July 31st. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, fourteen have given a Hold rating and two have issued a Sell rating to the stock. Based on data from MarketBeat, Apple has a consensus rating of “Moderate Buy” and an average price target of $340.39. Check Out Our Latest Stock Analysis on AAPL

Insider Activity In other Apple news, insider Timothy Cook sold 191,753 shares of the company’s stock in a transaction dated Friday, October 2nd. The shares were sold at an average price of $332.96, for a total value of $63,846,078.88. Following the completion of the transaction, the insider directly owned 3,264,168 shares of the company’s stock, valued at $1,086,837,377.28. This represents a 5.55% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 2,399 shares of the company’s stock in a transaction dated Tuesday, September 29th. The shares were sold at an average price of $336.18, for a total transaction of $806,495.82. Following the completion of the transaction, the senior vice president directly owned 41,992 shares of the company’s stock, valued at approximately $14,116,870.56. The trade was a 5.40% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders have sold 279,383 shares of company stock worth $92,912,517. 0.06% of the stock is owned by corporate insiders.

Apple Stock Up 0.1% Shares of AAPL opened at $341.27 on Wednesday. Apple Inc. has a fifty-two week low of $243.42 and a fifty-two week high of $348.15. The company’s fifty day moving average is $324.00 and its two-hundred day moving average is $304.61. The firm has a market cap of $4.98 trillion, a PE ratio of 39.60, a price-to-earnings-growth ratio of 2.72 and a beta of 1.07. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66.

Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%. The company had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. During the same period last year, the business posted $1.57 EPS. The company’s quarterly revenue was up 16.4% compared to the same quarter last year. Analysts forecast that Apple Inc. will post 8.75 earnings per share for the current year.

Apple Dividend Announcement The company also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were paid a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple’s payout ratio is 12.39%.

About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and software platforms, including iOS, macOS, iPadOS, watchOS and visionOS.

Apple’s services business includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+ and iCloud.

Read More Five stocks we like better than Apple A Chinese Rival Just Spooked Memory Stocks—How Worried Should Micron Investors Be? Could T-Mobile’s Satellite Competition Fears Create a Buying Opportunity? Surgical Precision, Sustainable Returns: Johnson & Johnson Secures Its Cash Flow Runway Tesla’s Robotaxi Lands in Paris—But Europe’s Real Fight Is Over Cheap EVs Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
2026-10-14 17:10 10d ago
2026-10-14 04:43 11d ago
Argent Capital Management LLC Sells 11,714 Shares of Apple Inc. $AAPL
AAPL Apple
FMP Stock News
Original source text
Argent Capital Management LLC lowered its position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 3.7% in the third quarter, according to the company in its most recent filing with the SEC. The firm owned 306,456 shares of the iPhone maker’s stock after selling 11,714 shares during the quarter. Apple comprises about 0.7% of Argent Capital Management LLC’s portfolio, making the stock its 9th largest position. Argent Capital Management LLC’s holdings in Apple were worth $102,056,000 at the end of the most recent reporting period.

Other institutional investors and hedge funds also recently added to or reduced their stakes in the company. Avenir Tech Ltd purchased a new stake in Apple in the second quarter valued at approximately $29,000. Longfellow Investment Management Co. LLC acquired a new position in Apple in the 2nd quarter worth approximately $30,000. Lifetime Wealth Management P.C. purchased a new position in Apple during the 4th quarter worth approximately $41,000. ABS Investment Management LLC purchased a new position in Apple during the 2nd quarter worth approximately $376,168,000. Finally, Basso Capital Management L.P. acquired a new stake in Apple during the 4th quarter valued at approximately $88,000. Institutional investors and hedge funds own 67.73% of the company’s stock.

Wall Street Analyst Weigh In Several analysts have recently commented on the stock. Rosenblatt Securities reaffirmed a “neutral” rating and issued a $303.00 price objective on shares of Apple in a report on Thursday, September 10th. Oppenheimer reissued a “market perform” rating on shares of Apple in a report on Thursday, September 10th. KeyCorp restated an “underweight” rating on shares of Apple in a research report on Friday, September 4th. Rothschild & Co Redburn set a $400.00 target price on shares of Apple and gave the company a “buy” rating in a research report on Monday, August 17th. Finally, Robert W. Baird upped their price target on shares of Apple from $310.00 to $330.00 and gave the company an “outperform” rating in a report on Friday, July 24th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, fourteen have given a Hold rating and two have issued a Sell rating to the company’s stock. According to MarketBeat.com, Apple has a consensus rating of “Moderate Buy” and an average target price of $340.39.

View Our Latest Research Report on AAPL Key Apple News Here are the key news stories impacting Apple this week:

Positive Sentiment: Apple launched the $299 HomeView smart-home hub, featuring an upgraded Siri AI assistant, along with a new Apple TV 4K, HomePod mini 2, cameras, a video doorbell, smart lock, thermostat and other accessories. The products expand Apple’s ecosystem into the home and provide a potential new source of hardware and services revenue. Apple releases HomeView smart home hub with screen as showcase for Siri AI Positive Sentiment: Partnerships with LG Electronics and Schneider Electric broaden the Apple Home Collection, including security, energy-management and access-control products that could increase engagement with iPhones, Apple Watches and other Apple devices. LG announces smart-home accessories developed with Apple Positive Sentiment: Analyst support remains favorable. Bernstein reiterated a Buy rating with a $370 target, while JPMorgan raised its target to $360. Reports also indicate Apple’s iPhone market share reached 22% in the latest quarter, and iPhone 18 Pro demand may be stronger than last year. Bernstein reiterates Buy rating on Apple Positive Sentiment: A federal judge ordered OpenAI to provide hiring records and other materials in Apple’s trade-secrets lawsuit, potentially helping Apple investigate the recruitment of former employees and its claims against OpenAI. Judge orders OpenAI to turn over hiring records Neutral Sentiment: Investors are awaiting iPhone Duo preorders on October 16. Strong purchase intent could support the stock, but pricing and delivery trends will be closely watched. Negative Sentiment: Some suppliers are reportedly cutting production of newer iPhone models, while shorter delivery windows for Pro models raise questions about demand. Apple’s shares also trade at a demanding valuation, leaving less room for disappointing December-quarter guidance. Negative Sentiment: Analysts warn that SpaceX’s potential Starlink smartphone and Google’s expanding health-data platform could intensify competition in wireless services, wearables and ecosystem engagement over time. Apple Price Performance Shares of NASDAQ AAPL opened at $341.27 on Wednesday. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. The stock has a market capitalization of $4.98 trillion, a price-to-earnings ratio of 39.14, a PEG ratio of 2.72 and a beta of 1.07. The firm’s 50 day simple moving average is $324.00 and its 200-day simple moving average is $304.61. Apple Inc. has a 12 month low of $243.42 and a 12 month high of $348.15.

Apple (NASDAQ:AAPL – Get Free Report) last posted its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. During the same period in the previous year, the business posted $1.57 EPS. The business’s revenue was up 16.4% compared to the same quarter last year. Analysts expect that Apple Inc. will post 8.75 EPS for the current year.

Apple Dividend Announcement The company also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were given a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio (DPR) is currently 12.39%.

Insider Activity In other news, SVP Deirdre O’brien sold 46,389 shares of the stock in a transaction dated Friday, October 2nd. The shares were sold at an average price of $333.42, for a total transaction of $15,467,020.38. Following the sale, the senior vice president directly owned 136,810 shares of the company’s stock, valued at $45,615,190.20. This represents a 25.32% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, insider Timothy D. Cook sold 191,753 shares of the firm’s stock in a transaction dated Friday, October 2nd. The shares were sold at an average price of $332.96, for a total value of $63,846,078.88. Following the sale, the insider owned 3,264,168 shares in the company, valued at $1,086,837,377.28. This trade represents a 5.55% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold a total of 279,383 shares of company stock worth $92,912,517 over the last three months. Corporate insiders own 0.06% of the company’s stock.

About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and software platforms, including iOS, macOS, iPadOS, watchOS and visionOS.

Apple’s services business includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+ and iCloud.

Featured Stories Five stocks we like better than Apple A Chinese Rival Just Spooked Memory Stocks—How Worried Should Micron Investors Be? Could T-Mobile’s Satellite Competition Fears Create a Buying Opportunity? Surgical Precision, Sustainable Returns: Johnson & Johnson Secures Its Cash Flow Runway Tesla’s Robotaxi Lands in Paris—But Europe’s Real Fight Is Over Cheap EVs Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
2026-10-14 17:10 10d ago
2026-10-14 05:21 10d ago
Apple Inc. $AAPL Stock: Central Pacific Bank Trust Division Cuts Position
AAPL Apple
FMP Stock News
Original source text
Central Pacific Bank Trust Division lessened its stake in Apple Inc. (NASDAQ:AAPL – Free Report) by 3.4% in the 3rd quarter, according to its most recent filing with the SEC. The firm owned 91,067 shares of the iPhone maker’s stock after selling 3,203 shares during the quarter. Apple accounts for approximately 3.2% of Central Pacific Bank Trust Division’s portfolio, making the stock its 3rd biggest position. Central Pacific Bank Trust Division’s holdings in Apple were worth $30,327,000 at the end of the most recent reporting period.

Other institutional investors and hedge funds have also made changes to their positions in the company. State Street Corp grew its holdings in Apple by 4.7% during the 2nd quarter. State Street Corp now owns 630,662,494 shares of the iPhone maker’s stock worth $182,897,769,000 after acquiring an additional 28,321,085 shares in the last quarter. Berkshire Hathaway Inc purchased a new stake in shares of Apple in the 2nd quarter valued at approximately $65,950,297,000. Bank of America Corp DE acquired a new stake in shares of Apple in the 2nd quarter valued at $36,986,090,000. Legal & General Group Plc acquired a new stake in shares of Apple in the 2nd quarter valued at $30,443,242,000. Finally, Amundi raised its holdings in shares of Apple by 23.2% in the 1st quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock valued at $18,547,637,000 after purchasing an additional 13,780,080 shares in the last quarter. 67.73% of the stock is owned by institutional investors and hedge funds.

Apple Price Performance Apple stock opened at $341.27 on Wednesday. The stock has a market capitalization of $4.98 trillion, a PE ratio of 39.14, a price-to-earnings-growth ratio of 2.72 and a beta of 1.07. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. Apple Inc. has a 12 month low of $243.42 and a 12 month high of $348.15. The business has a 50 day simple moving average of $324.00 and a 200-day simple moving average of $304.61.

Apple (NASDAQ:AAPL – Get Free Report) last released its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping the consensus estimate of $1.89 by $0.13. The company had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business’s revenue was up 16.4% on a year-over-year basis. During the same quarter last year, the business earned $1.57 EPS. Equities analysts predict that Apple Inc. will post 8.75 earnings per share for the current year. Apple Announces Dividend The company also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were issued a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio is currently 12.39%.

Insider Activity In related news, insider Timothy Cook sold 191,753 shares of the firm’s stock in a transaction dated Friday, October 2nd. The shares were sold at an average price of $332.96, for a total value of $63,846,078.88. Following the completion of the sale, the insider owned 3,264,168 shares in the company, valued at $1,086,837,377.28. This trade represents a 5.55% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 2,399 shares of the firm’s stock in a transaction dated Tuesday, September 29th. The shares were sold at an average price of $336.18, for a total transaction of $806,495.82. Following the completion of the sale, the senior vice president owned 41,992 shares of the company’s stock, valued at approximately $14,116,870.56. The trade was a 5.40% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders sold 279,383 shares of company stock valued at $92,912,517. Company insiders own 0.06% of the company’s stock.

Analysts Set New Price Targets Several equities research analysts have recently issued reports on the stock. Jefferies Financial Group reaffirmed an “underperform” rating on shares of Apple in a research report on Wednesday, September 9th. BTIG Research began coverage on Apple in a report on Monday, August 17th. They issued a “neutral” rating on the stock. Weiss Ratings upgraded Apple from a “buy (b-)” rating to a “buy (b)” rating in a research note on Thursday, October 8th. Needham & Company LLC restated a “hold” rating on shares of Apple in a research note on Thursday, October 1st. Finally, China Renaissance downgraded Apple from a “buy” rating to a “hold” rating and decreased their price target for the stock from $329.00 to $280.00 in a report on Tuesday, August 4th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, fourteen have assigned a Hold rating and two have given a Sell rating to the company. According to data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $340.39.

View Our Latest Analysis on AAPL

Apple News Roundup Here are the key news stories impacting Apple this week:

Positive Sentiment: Apple launched the $299 HomeView smart-home hub, featuring an upgraded Siri AI assistant, along with a new Apple TV 4K, HomePod mini 2, cameras, a video doorbell, smart lock, thermostat and other accessories. The products expand Apple’s ecosystem into the home and provide a potential new source of hardware and services revenue. Apple releases HomeView smart home hub with screen as showcase for Siri AI Positive Sentiment: Partnerships with LG Electronics and Schneider Electric broaden the Apple Home Collection, including security, energy-management and access-control products that could increase engagement with iPhones, Apple Watches and other Apple devices. LG announces smart-home accessories developed with Apple Positive Sentiment: Analyst support remains favorable. Bernstein reiterated a Buy rating with a $370 target, while JPMorgan raised its target to $360. Reports also indicate Apple’s iPhone market share reached 22% in the latest quarter, and iPhone 18 Pro demand may be stronger than last year. Bernstein reiterates Buy rating on Apple Positive Sentiment: A federal judge ordered OpenAI to provide hiring records and other materials in Apple’s trade-secrets lawsuit, potentially helping Apple investigate the recruitment of former employees and its claims against OpenAI. Judge orders OpenAI to turn over hiring records Neutral Sentiment: Investors are awaiting iPhone Duo preorders on October 16. Strong purchase intent could support the stock, but pricing and delivery trends will be closely watched. Negative Sentiment: Some suppliers are reportedly cutting production of newer iPhone models, while shorter delivery windows for Pro models raise questions about demand. Apple’s shares also trade at a demanding valuation, leaving less room for disappointing December-quarter guidance. Negative Sentiment: Analysts warn that SpaceX’s potential Starlink smartphone and Google’s expanding health-data platform could intensify competition in wireless services, wearables and ecosystem engagement over time. Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and software platforms, including iOS, macOS, iPadOS, watchOS and visionOS.

Apple’s services business includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+ and iCloud.

See Also Five stocks we like better than Apple A Chinese Rival Just Spooked Memory Stocks—How Worried Should Micron Investors Be? Could T-Mobile’s Satellite Competition Fears Create a Buying Opportunity? Surgical Precision, Sustainable Returns: Johnson & Johnson Secures Its Cash Flow Runway Tesla’s Robotaxi Lands in Paris—But Europe’s Real Fight Is Over Cheap EVs

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
2026-10-14 17:10 10d ago
2026-10-14 10:42 10d ago
Apple Stock Hits 52-Week High — What's Going On?
AAPL Apple
FMP Stock News
Original source text
Apple Inc. (NASDAQ:AAPL) gains traction as investors weigh iPhone demand, its push into smart-home products and an escalating trade-secret dispute with OpenAI.

The stock outperformed its Magnificent 7 stocks in 2026, gaining almost 30%.

Moffett Says Apple Is Late To Smart HomesMoffettNathanson analyst Craig Moffett said Apple’s smart-home push could eventually become a meaningful growth contributor, but he argued that the company is entering the category later than rivals.

Moffett told CNBC on Tuesday that consumers already use established products such as thermostats, cameras, doorbells and smart lights, giving competitors a head start.

He does not expect smart-home products to become another iPhone-sized business, but said the category could still contribute to growth over time.

MoffettNathanson maintains a Neutral rating on the stock.

iPhone Upgrade Demand Remains KeyMoffett said iPhone demand remains central to Apple’s investment case.

He noted that Apple has recently reaccelerated unit shipments, particularly for the more expensive iPhone 18 Pro and Pro Max models.

Moffett said Apple’s biggest competition for a new iPhone is often an older iPhone already in a customer’s hands. That makes the company’s ability to persuade users to upgrade earlier especially important.

He said Apple has performed reasonably well despite higher prices and less generous carrier subsidies.

Bank of America data cited in the interview showed delivery lead times averaging nine and 15 days, below 13 and 24 days a year earlier.

Valuation Creates A Bigger ChallengeMoffett said Apple’s valuation leaves less room for disappointment.

He noted that the stock trades at more than 30 times earnings while its earnings growth remains slower than that of other large technology companies.

Moffett said investors have rewarded AAPL with a higher valuation in recent years because they viewed the stock as a relative safe haven.

“The risk, I think, for Apple at this point” is that investors could eventually assign the stock a lower valuation multiple, Moffett said.

Apple carries a consensus Buy rating, with an average analyst price forecast of $336.19.

On Oct. 12, JPMorgan maintained an Overweight rating and raised its price forecast to $360. Morgan Stanley maintained an Overweight rating on Oct. 1 but lowered its price forecast to $355. Needham maintained a Hold rating the same day.

Apple Wins Faster Discovery In OpenAI Trade-Secret CaseApple persuaded a federal judge in California to require OpenAI to accelerate the production of certain evidence in its trade-secret lawsuit.

U.S. District Judge Edward J. Davila said there was a valid risk that important forensic evidence on devices used by former Apple engineers could be destroyed.

He pointed to discussions between former employees Chang Liu and Alyssa Peng about wiping Apple-owned devices, Bloomberg reported on Wednesday.

Davila ordered OpenAI to provide forensic images of devices, summaries of certain Apple employee interviews, LINE messages between Liu and Peng, and records describing former Apple employees’ responsibilities at OpenAI.

Liu, Peng and former Apple hardware chief Tang Yew Tan must also sit for early depositions.

Apple sued OpenAI, Liu and Tan in July, alleging a coordinated effort to take information related to upcoming Apple products. OpenAI has argued that the lawsuit lacks merit and is intended to address Apple’s difficulties competing for talent.

The judge did not grant Apple everything it requested. He declined to speed up discovery involving OpenAI research on metal finishes, power management and battery functionality, saying those materials should proceed on the normal schedule.

He also postponed a decision on requests involving the term “Apple Originated Information,” calling the definition too broad in its current form.

AAPL Price Action: Apple shares were up 1.52% at $346.46 at the time of publication on Wednesday. The stock is trading at a new 52-week high, according to Benzinga Pro data.

Image via Shutterstock

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© 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
2026-10-14 17:10 10d ago
2026-10-14 11:21 10d ago
OpenAI employee who left for Apple took files about unreleased device, OpenAI alleges
AAPL Apple
FMP Stock News
Original source text
An OpenAI employee ​who left the ChatGPT maker for Apple (AAPL.O) sent ‌more than 100 files about an unreleased product to a personal account and later made a presentation about the unreleased ​product to senior Apple leadership, a new filing ​in the lawsuit between OpenAI and Apple alleges.

In ⁠the filing in US federal court in San Jose, ​California, OpenAI alleged that the presentation happened months ago and ​that Apple is now making AI products of its own, citing the release of Apple's HomeView product this week.

"OpenAI is very concerned ​that its trade secret and confidential information is now ​circulating inside Apple, where Apple engineers can shape Apple’s upcoming products ‌based ⁠on OpenAI’s confidential and innovative work," OpenAI said in its filing.

Apple said that it has policies and procedures in place to ensure new employees do not use ​confidential information from ​previous employers ⁠and that it has found no evidence to support OpenAI's allegations.

The document, filed on ​Tuesday, is part of an ongoing trade secret ​dispute filed ⁠by Apple earlier this year in which it alleged employees of the iPhone maker left and took confidential information ⁠to ​OpenAI's hardware division. OpenAI has ​denied those allegations.
2026-10-14 17:10 10d ago
2026-10-14 11:58 10d ago
Apple Has a $299 Smart-Home Bet: The Real Money May Be in Subscriptions
AAPL Apple
FMP Stock News
Original source text
Apple Inc‘s (NASDAQ:AAPL) $299 HomeView gives the company a new way to sell hardware into households already invested in its ecosystem. But the bigger opportunity may come after the purchase: cameras, video history and AI-powered monitoring could encourage customers to add or upgrade iCloud+ subscriptions.
2026-10-14 17:10 10d ago
2026-10-14 12:00 10d ago
Apple Just Passed $5 Trillion. Here's What Comes Next.
AAPL Apple
FMP Stock News
Original source text
Apple just crossed a threshold no company has reached before, but the real debate is whether its loftiest valuation yet rests on a foundation strong enough to hold as margins compress and rivals grow faster.

Apple (NASDAQ:AAPL | AAPL Price Prediction) pushed its market value past $5 trillion today while unveiling a new smart home lineup. Shares trade at $344.61. The 24/7 Wall St. price target of $395.69 points to 14.8% upside over the next 12 months.

24/7 Wall St. Price Target Summary Metric Value Current Price $344.61 Price Target from 24/7 Wall St. $395.69 Upside 14.8% Recommendation BUY Confidence Level 90% Our model rates Apple a buy with high confidence. Apple has posted 10 straight earnings beats, and its weekly target has rose from $363.77 in mid-July as estimates moved higher.

iPhone 17 Demand Carries Apple to a Record Valuation Shares rose 3.52% over the past week, 3.71% over the past month and 27.11% year to date. The stock trades within 0.2% of its 52-week high of $345.34 and 42% above its low of $242.76. CNBC reports Apple keeps gaining smartphone share.

In its fiscal third quarter, reported July 30, revenue rose 16.4% to $109.42 billion, and EPS of $2.02 beat the $1.89 estimate. iPhone revenue climbed 22%, Mac revenue rose 29% and Services grew 12% to $30.7 billion. Tariff refunds added 11 cents of that EPS.

Why Bulls See $449 Within Reach Supply, more than demand, held Apple back last quarter. Tim Cook, CEO at the time of the call, said the constraints “were driven by very high levels of demand.” Siri AI, which Apple revealed at WWDC, could bring in iCloud+ upgrades and new markets to address.

Prediction markets put the chance of a foldable iPhone coming before 2027 at 99.4%. On top of that, Apple bought back $25.8 billion of stock last quarter. Wall Street analysts hold 25 buy ratings on the stock. The bull case reaches $449.16.

Memory Costs and a 35x Multiple Could Stall the Rally The consensus analyst target of $328.61 sits below today’s price, and analysts hold 6 sell ratings. Cook described memory pricing as “a 100-year flood”. Apple guided September-quarter gross margin to 47% to 48%, down from 50.1% in the June quarter.

A CNBC “Fast Money” panelist warned the stock is “getting priced to perfection“. Apple also faces a Supreme Court appeal over App Store link-outs. Bulls counter that the price increases Apple pushed through show real pricing power. The bear case is $336.08.

Is Apple Pricier Than Microsoft and Alphabet? Microsoft (NASDAQ:MSFT) is the closest mega-cap rival in AI-enabled computing. The stock trades at 25x forward earnings while growing revenue 17.7%.

Alphabet (NASDAQ:GOOGL) runs Android and competes directly in AI assistants. Its revenue grew 24.2% at a 23x multiple.

Company Forward P/E Quarterly Revenue Growth (YoY) Apple 35x 16.4% Microsoft 25x 17.7% Alphabet 23x 24.2% Apple’s sales grow more slowly than either peer’s, yet it carries the highest multiple. Against this peer group, our target looks somewhat aggressive. It assumes Apple’s installed-base premium holds.

Apple Price Prediction 2026-2030 The 24/7 Wall St. price target remains $395.69, with a buy rating and 90% confidence. Earnings momentum is the deciding factor.

Supply catching up with demand and Siri AI driving upgrades would strengthen the case. Memory costs pressuring margins below guidance would weaken it. The evidence overall favors Apple.

This shows where the 24/7 Wall St. price target model projects Apple could trade if current growth trends and market conditions hold.

Year Price Target from 24/7 Wall St. 2026 $342.24 2027 $395.69 2028 $445.81 2029 $477.08 2030 $520.05 The projections rest on Apple continuing to execute on its current strategy. AI monetization could raises results above this path, while extended memory inflation could pull them below it.

Contact [email protected] for any questions or corrections.
2026-10-14 09:43 10d ago
2026-10-14 04:15 11d ago
Is Apple Stock a Buy During the Holiday Quarter?
AAPL Apple
FMP Stock News
Original source text
As we begin the holiday quarter, Apple (AAPL +0.09%) is in a time of transition. John Ternus took over as CEO from Tim Cook on Sept. 1, and he takes the helm at a time when the company benefits from an upgrade cycle but has not made the strides in artificial intelligence (AI) that many of its competitors have.

Given these struggles, should investors buy Apple as it benefits from holiday-related sales, or stand pat for now?

Image source: The Motley Fool.

Apple is in its transition phase Indeed, buying now means investors are taking a chance on the company just a few weeks into a new CEO's tenure. Although leadership runs such as Satya Nadella at Microsoft or Lip-Bu Tan at Intel have proven profitable for investors, CEO tenures often result in investor losses.

It is too early to tell how Ternus will do in the job. What we know is that he has taken a more hands-on role with Apple design. To make time for that involvement, he has delegated financial and supply chain responsibilities to other executives.

Considering Ternus's hardware engineering background, this move may make sense. While Cook was still CEO, Apple's AI is such that it chose Alphabet's Google Gemini to become the core of Apple's next-generation Foundation model and enlisted it in helping to improve Siri.

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Improved AI, no matter where it is from, and a recent upgrade cycle may be causes for optimism. After multiple quarters of sluggish growth, the $364 billion in net sales for the first three quarters of fiscal 2026 (ended June 27) increased by 16% compared to the same period in fiscal 2025.

Looking ahead, analysts believe Apple will finish the current fiscal year with 15% annual net sales growth, then slow to 11% in fiscal 2027. That includes an 8% growth forecast for the upcoming holiday quarter. That is still well above the 6% net sales increase in fiscal 2025, but the slowdown could be evidence that the upgrade cycle is starting to run its course.

Instead, the problem may come from valuation. As growth slows, Apple still has to contend with a 39 P/E ratio, and to some analysts, this is a red flag Apple investors can't afford to ignore. It also makes it difficult to choose Apple when its AI provider, Alphabet, trades at a forward P/E ratio of 29, a factor that, by itself, could make investors rethink positions in Apple stock.

Should investors buy Apple during the holiday quarter? Given Apple's current state and stock price, investors should probably not add shares at this time.

Indeed, this is not a call for Apple's longtime investors to sell. Even if growth slows, it is unlikely to stop. It is also quite possible that Apple's products will improve as its new CEO becomes directly involved in the design process.

Nonetheless, net sales growth is on track to slow during the holiday season. This bodes poorly for the company when it trades at a relatively high P/E ratio.

Hence, without a substantial discount in the stock or meaningful signs of technical improvement, investors should probably not buy Apple at these levels.
2026-10-14 09:43 10d ago
2026-10-14 05:00 10d ago
Interesting News for Apple Stock Investors
AAPL Apple
FMP Stock News
Original source text
Early indicators point to a weaker 2026 iPhone sales cycle.

*Stock prices used were the afternoon prices of Oct. 10, 2026. The video was published on Oct. 12, 2026.

Parkev Tatevosian, CFA has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple. The Motley Fool has a disclosure policy. Parkev Tatevosian is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.
2026-10-14 02:22 11d ago
2026-10-13 20:00 11d ago
John Ternus Takes Next Big Swing as Apple CEO With HomeView Tablet
AAPL Apple
FMP Stock News
Original source text
The smart home category is ripe for reinvention, but Siri still needs improvement to win over skeptics.
2026-10-14 02:22 11d ago
2026-10-13 20:06 11d ago
Apple Inc (AAPL) Shares Surge 0.1% -- What GF Score of 95 Tells Investors
AAPL Apple
FMP Stock News
Original source text
On October 13, 2026, Apple Inc AAPL shares rose 0.1% today, trading at $341.27. The stock has performed well recently, with a 52-week range of $243.42 to $348.15, showcasing its upward trajectory.

GF Value™ verdict: Current price of $341.27 is 18.3% overvalued compared to the GF Value™ of $288.43.GF Score™ is 95/100, indicating a strong overall assessment of the company.Notable signal: Insiders have sold $206.7M worth of shares over the past 12 months, with no buying activity reported.Is AAPL Overvalued or Undervalued?With a current price of $341.27, Apple's stock is trading above its GF Value™ of $288.43, suggesting that it is overvalued by approximately 18.3%. The GF Value™ is GuruFocus' proprietary estimation of intrinsic value, calculated using a combination of historical trading multiples, past business growth, and projections of future performance. This overvaluation indicates a potential risk for investors, as buying shares at inflated prices can limit future returns. The GF Valuation label classifies Apple as "Modestly Overvalued," emphasizing the need for cautious consideration when evaluating investment opportunities in this stock.

Given the substantial premium over the GF Value™, the current valuation may not adequately reflect the underlying fundamentals of the company. While Apple has consistently demonstrated strong performance metrics, potential investors should weigh the risks associated with buying overvalued stocks, particularly in a market environment that can be unpredictable.

How Does AAPL's Valuation Compare to Its History?MetricCurrentHistoricalP/E (TTM)39.1x31.0xForward P/E35.4x-Apple's current trailing P/E ratio stands at 39.1x, which is 26% above its 5-year median P/E of 31.0x. The forward P/E of 35.4x indicates that the market expects continued growth, yet this analysis aligns with the GF Value™ verdict of being overvalued. Investors might consider these historical valuation metrics alongside the GF Value™ assessment to gauge whether current prices reflect sustainable growth or excessive speculation.

What Does AAPL's GF Score™ Tell Us?The GF Score™ evaluates a company's overall financial health based on factors like profitability, financial strength, growth potential, valuation, and momentum. Apple’s GF Score™ of 95/100 reflects an exceptionally strong position, with the highest marks in profitability and growth, both receiving a perfect score of 10/10. However, its valuation rank of 6/10 suggests that while the company is performing well, its current price may not be justified by its fundamentals.

MetricRatingGF Score™95Financial Strength5/10Profitability10/10Growth10/10Valuation6/10Momentum9/10Overall, Apple's strengths lie in its profitability and growth potential, which are critical factors for long-term investors. Conversely, its financial strength score of 5/10 indicates room for improvement in managing liabilities and equity. These scores collectively provide a nuanced view of Apple’s position, where high profitability and growth contrast with potential concerns regarding valuation and financial robustness.

What Are Gurus and Insiders Doing with AAPL?Currently, 36 gurus hold shares of Apple Inc, with 9 increasing their positions and 19 trimming their holdings in recent quarters. This mixed activity suggests a cautious sentiment among institutional investors, reflecting the market’s uncertainty regarding Apple's current valuation. The insider activity reveals that insiders have sold $206.7 million worth of shares over the past year, with no recent purchases. This pattern may indicate a lack of confidence among insiders regarding the stock's immediate prospects, as they are opting to liquidate rather than invest further in the company.

The combination of guru activity and insider selling may serve as a warning signal for potential investors. While institutional support remains strong, the trend of trimming positions and selling indicates a need for vigilance regarding Apple’s stock price and market dynamics.

What This Means for InvestorsBased on the analysis, Apple Inc AAPL appears to be overvalued according to the GF Value™ assessment, with a current price exceeding its estimated fair value by 18.3%. Given the mixed signals from insider activity and the valuation metrics, careful consideration is advised for those looking to invest. More insights on Apple Inc can be found on the Apple Inc (AAPL) stock page, where additional details about its performance and valuation are available.

Frequently Asked QuestionsWhat is AAPL's GF Score™?

AAPL has a GF Score™ of 95/100, indicating a strong financial health and performance relative to its peers.

Is AAPL overvalued or undervalued?

According to the GF Value™, AAPL is currently overvalued by 18.3%, with a current price of $341.27 compared to its fair value of $288.43.

What is AAPL's P/E ratio?

The current P/E (TTM) ratio for AAPL is 39.1x, which is significantly above its 5-year median of 31.0x, indicating that it is trading at a premium compared to its historical valuation.

This stock alert was generated using automated technology and GuruFocus financial data to provide readers with timely and accurate market reporting. This content was reviewed by GuruFocus editorial team prior to publication. Please send any questions or comments about this story to [email protected].

Disclosures
I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.
2026-10-14 02:22 11d ago
2026-10-13 20:12 11d ago
Apple: The Biggest AI Winner Isn't Building AI
AAPL Apple
FMP Stock News
Original source text
Apple is positioned as the cleanest large-cap way to benefit from AI adoption without heavy AI infrastructure costs. AAPL's disciplined capex, robust cash flow, and fortress balance sheet differentiate it from peers aggressively spending on AI. The company monetizes AI through hardware upgrades, pricing power, and App Store tolls, capturing multiple revenue streams.
2026-10-13 23:55 11d ago
2026-10-13 17:35 11d ago
Apple's Next Stop: $6 Trillion Market In 2 Years
AAPL Apple
FMP Stock News
Original source text
21.04K Followers

Analyst’s Disclosure: I/we have a beneficial long position in the shares of AAPL either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.
2026-10-13 21:27 11d ago
2026-10-13 15:20 11d ago
Ca$htag$: AAPL All-Time High Ahead of iPhone Duo, Price Remains Key Headwind
AAPL Apple
FMP Stock News
Original source text
@LikeFolio's Andy Swan believes many people will buy the Apple (AAPL) iPhone Duo, shown through his firm's data on purchase intent posts. However, spikes in price complaints are something he sees hitting the stock.
2026-10-13 21:27 11d ago
2026-10-13 16:36 11d ago
Judge orders OpenAI to turn over hiring records in Apple trade secrets case
AAPL Apple
FMP Stock News
Original source text
A judge has ruled that Apple will gain expedited access to OpenAI’s hiring materials in the trade secrets-focused lawsuit the iPhone maker filed against OpenAI in July.

Specifically, the court will allow Apple to view documents associated with OpenAI’s interviews with former Apple employees who applied for roles within its consumer hardware and robotics groups ahead of the rumored launch of OpenAI’s first hardware device.

These documents could include interview checklists, guides, instructions, manuals, and scripts, as well as technical presentations and records showing that interview discussions had included references to Apple technology or components.

The court gave OpenAI five days to turn over materials it has already collected and 14 days for any other materials related to this request, agreeing with Apple that these documents should be expedited.

The case comes as OpenAI develops a consumer hardware device that could one day potentially rival the iPhone — or smartphones more generally — if the AI device becomes a central part of consumers’ lives and how they engage with software and services.

In its lawsuit, Apple accused OpenAI of a pattern of theft, which includes direct complaints about former employees using Apple laptops to download confidential material and files that contained information about unannounced technologies, features, and products, including technical specifications, engineering presentations, and proprietary project data.

Apple also said that former Apple employees at OpenAI coached others considering leaving Apple for OpenAI on what information to bring to their interviews, among other allegations.

U.S. District Judge Edward Davila didn’t greenlight all of Apple’s requests for expedited access to OpenAI documents and messages relevant to the case. But he did rule that Apple could access the interview materials, alongside private LINE messages (from a messaging app) between individuals named in the case, including OpenAI employees Chang Liu and Alyssa Peng.

The judge also approved depositions for Liu and Peng, along with a third individual, OpenAI’s chief hardware officer, Tang Yew Tan. All three are former Apple employees.

However, the judge denied Apple’s request to expedite its access to OpenAI’s research and development in specific areas, like metal finishes and power management. He also denied several of Apple’s broader discovery requests, like access to OpenAI’s hardware research or information about what its former employees created while working at OpenAI.

That denial isn’t final, though; the judge left the door open for Apple to narrow its requests and try again.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software.

You can contact or verify outreach from Sarah by emailing [email protected] or via encrypted message at sarahperez.01 on Signal.
2026-10-13 18:59 11d ago
2026-10-13 11:11 11d ago
Apple Stocks Rise as $299 HomeView Expands Siri AI's Reach
AAPL Apple
FMP Stock News
Original source text
Apple's household display launches November 13, with personalized features tied to compatible devices.

Summary

HomeView gives Siri AI a new hardware channel, but commercial adoption remains unproven.

Apple, the consumer-device and services giant AAPL, introduced its $299 HomeView household display on October 13, while shares traded at $344.20, up about 0.9%, at 9:49 a.m. ET. The pitch puts Siri AI, entertainment and home controls on one shared screen. The harder sell is convincing families that another device deserves their money—and their counter space.

Apple's announcement sets November 13 as the launch date. The seven-inch display recognizes up to six users and handles video calls, media and smart-home controls. Setup and multiuser features require a compatible iPhone or iPad. More personalized AI functions need an Apple Intelligence-enabled device, and the initial rollout excludes the European Union. Those requirements make existing Apple households the natural starting point.

The bigger opportunity is repeat spending. A screen that becomes part of daily life could deepen demand for subscriptions and compatible accessories. But Apple provided no sales forecast or product-margin figures, leaving the financial payoff unproven. At $344.20, the shares sit 19.34% above the displayed GF Value estimate of $288.43, suggesting investors already expect substantial growth. HomeView now has to earn its place in the home before investors can count on meaningful earnings from it.

Disclosures
I/we have no positions in any stocks mentioned, and have no plans to buy any new positions in the stocks mentioned within the next 72 hours.

Click for the complete disclosure
2026-10-13 18:59 11d ago
2026-10-13 12:38 11d ago
$299 Device Puts Apple at Center of Homes
AAPL Apple
FMP Stock News
Original source text
Apple introduces a new line of smart home products. The $299 HomeView display directly challenges Google and Amazon for dominance in the home.
2026-10-13 18:59 11d ago
2026-10-13 13:07 11d ago
Chip Selloff Spreads Globally, Apple Makes Smart Home Push
AAPL Apple
FMP Stock News
Original source text
Bloomberg's Ed Ludlow breaks down the accelerating chip selloff as pressure spreads from Asia to the US. Plus, Apple releases a new line of smart home devices including its HomeView Hub, the centerpiece of its push to challenge Amazon and Google in that space.
2026-10-13 18:59 11d ago
2026-10-13 13:30 11d ago
Apple Is Taking on Amazon and Google in the Smart Home With a $299 Siri AI Device. Is HomeView the First Big Win for New CEO John Ternus?
AAPL Apple
FMP Stock News
Original source text
Apple (AAPL +0.65%) has built an enormous business by making products that work together. From the iPhone and Apple Watch to the Mac and iPad, the technology giant has given customers plenty of reasons to stay within its family of devices.

Now Apple is entering a market that Amazon (AMZN -0.24%) and Alphabet (GOOG +0.04%) (GOOGL +0.11%) already occupy, hoping to carve out a new business in smart home products by using its upgraded Siri artificial intelligence assistant.

The company introduced HomeView on Tuesday, a $299 smart home display powered by Siri. I think it could be an interesting opportunity for new CEO John Ternus to demonstrate where he wants to take the company.

Apple CEO John Ternus. Image source: Apple.

What is Apple's HomeView?HomeView features a 7-inch touchscreen that can sit on a table or be mounted on a wall. It combines entertainment features such as music, photos, and FaceTime video calls with controls for smart home devices, including lights, thermostats, cameras, and door locks.

But the biggest attraction may be its upgraded Siri assistant. Apple introduced Siri AI in June, promising more natural conversations and the ability to understand personal information across applications.

HomeView takes those capabilities beyond personal devices. It recognizes up to six household members by their faces, automatically displaying personalized information while keeping their private content separate.

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With a compatible Apple Intelligence-enabled iPhone or iPad, Siri can also use information from messages, calendars, and other applications to answer questions or complete tasks.

Apple says HomeView uses on-device processing and its Private Cloud Compute technology to handle personal information securely, while compatible security cameras can provide end-to-end encrypted video.

A look at the competitionAmazon's Echo Show 8 and Echo Show 11 already use Alexa+ to control smart home devices, manage family calendars, and deliver personalized information. Google is also integrating Gemini AI into its Nest smart home products, offering more conversational controls and the ability to handle complicated requests.

At $299, HomeView is priced above similar-sized Echo Show products as well as the Google Nest Hub. But that hasn't been a problem in the past; Apple smartphones can run more than $1,000 each, and the company has a loyal customer base -- something that famously attracted Warren Buffett to the stock when Berkshire Hathaway became Apple's largest shareholder.

AAPL data by YCharts

And Apple has an advantage with customers who already own its products. HomeView connects to the iPhone, Apple Watch, and other Apple devices, allowing users to continue Siri conversations across devices.

The company also announced a new Apple TV 4K with Siri AI, an upgraded HomePod mini, and a collection of smart home accessories developed with LG Electronics and Schneider Electric. Each is a product that can make HomeView more useful and give customers more reasons to invest in Apple and its connected devices.

When Ternus became Apple's CEO in September, he inherited a company with a massive customer base but also questions about its ability to compete in artificial intelligence. Apple faces pressure to deliver meaningful product improvements rather than simply introduce another generation of familiar hardware.

With HomeView, Apple is using artificial intelligence to make its existing products more useful while introducing new devices that leverage those capabilities.

If HomeView encourages customers to purchase more Apple accessories, use additional services, and keep their existing devices longer, it could strengthen a business model that has served Apple extremely well. For Ternus, making AI a useful part of everyday life could prove more valuable than simply promising the next big technological breakthrough.
2026-10-13 18:59 11d ago
2026-10-13 14:07 11d ago
Apple announces new home products
AAPL Apple
FMP Stock News
Original source text
Apple on Tuesday announced a new home hub called HomeView. CNBC's MacKenzie Sigalos reports.
2026-10-13 16:29 11d ago
2026-10-13 09:34 11d ago
Apple releases HomeView smart home hub with screen as showcase for Siri AI
AAPL Apple
FMP Stock News
Original source text
Apple on Tuesday announced a new home hub called HomeView.

Apple said the device with a 7-inch screen was designed to be mounted on a wall or placed on a table. It's designed for multiple people in a household, and will recognize the user by their face to display pertinent information. It starts at $299 and ships on Nov. 13.

Tuesday's launch event is the second under new CEO John Ternus, who took over from Tim Cook in September. Last month, Apple announced new models of its most important product, the iPhone, including a foldable model called the Duo that retails for nearly $2,000.

Apple also announced new Apple TV and HomePod hardware on Tuesday. The new Apple TV 4K costs $299 and has a redesigned remote that can play a sound if it is lost. Apple's HomePod Mini speaker comes in new colors and costs $149, a slight increase over its previous $129 price.

The products announced Tuesday are less critical for Apple than the iPhone, and investors remain focused on iPhone sales, but the accessories were positioned on Tuesday as a showcase for the company's new Siri abilities released last month.

Apple said that HomeView features Siri AI, which can answer a broad range of questions. Users will be able to converse with Siri, and their conversations will continue on their iPhone or iPad. It has a built-in speaker for playing music.

"It recognizes your face to shift from a household screen to your own experience, fills the room with incredible sound, keeps you connected to the people who matter most with FaceTime, and makes it easy to control your smart home," Apple's chief marketer Greg Joswiak said in a statement.

Apple said that HomeView will show information from the Messages, Photos, Calendar, and Reminders apps based on who is using the device, powered by Apple Intelligence. It can also be used to make FaceTime calls and as a digital photo frame. It's equipped with an Apple A18 chip. It supports up to six users.

Apple TV, HomePods, and HomeView are included in Apple's Wearables, Home, and Accessories category, which reported $7.88 billion in sales in the most recent quarter ended June, which was about 7% of the company's total revenue. The category also includes wireless headphones like AirPods and the Apple Watch.

But while Apple has dabbled in home products and platforms in the past, Tuesday's announcement shows Apple is making its home products a higher priority under Ternus.

Apple said on Tuesday that its new products, including HomeView, can be used as a smart home hub, coordinating notifications and actions in the home and working with a range of products, including new locks, doorbells, and cameras from LG Electronics and Schneider Electric.

Apple's integration with the smart home is not just about sales but also helps further lock customers into its own ecosystem. People who use multiple Apple products and connections are less likely to switch to an Android phone.

HomeView can also become a smart home dashboard, Apple said. It can be used to view camera feeds, adjust the thermostat, or lock connected doors around the house.

Apple said that setting up a new smart home device takes one tap from the user's iPhone.

Tuesday's launch shows Apple's confidence as it launches new product categories. But the broader consumer electronics industry has been dealing with price increases and demand deterioration related to component shortages in memory and storage. It also comes as new boss Ternus has reportedly pushed the company to release products faster.

Apple's new Apple TV 4K got a price hike from $199 to $299, and comes after a similar price increase earlier this year, after Cook said that memory costs for Apple were unsustainable.

Read more CNBC tech newsAI's quiet safety gatekeepers are stepping into the spotlightMicrosoft's Nadella says AI needs an 'emergency brake' that humans controlNvidia GPUs are everywhere. Here are the ways companies are accessing themHollywood takes on Zuckerberg, Musk and Altman amid widespread anxiety over AI
2026-10-13 16:29 11d ago
2026-10-13 09:45 11d ago
Demand for the iPhone 18 Is Reportedly Weak. Is Apple's Stock in Trouble?
AAPL Apple
FMP Stock News
Original source text
Apple (AAPL +1.07%)'s stock has been surging more than 30% in the past six months. It's been on a tear, as there's plenty of optimism of late surrounding the company and its new CEO, John Ternus.

However, with a heightened valuation also come high expectations. And that could potentially be problematic for Apple, as according to a recent report, it may be reducing production of its latest iPhone models due to low demand. Could the tech stock be due for a pullback before the end of 2026?

Image source: Getty Images.

Demand for the iPhone 18 Pro and Pro Max doesn’t appear to be strongAccording to Nikkei Asia, demand hasn't been strong out of the gate for Apple's new iPhone 18 Pro and Pro Max models, to the point that the company is telling its suppliers to reduce production of components related to them. Higher prices may be impacting demand, although customers may also be holding off on making a purchase until Apple's foldable phone, the iPhone Duo, comes out later this month.

There may inevitably be multiple factors that are at play here, and this doesn't guarantee that Apple's iPhone sales will be weak across all of its models. But at the same time, investors shouldn't ignore the risk that perhaps higher prices may be impacting demand this time around. Apple has had to raise prices to offset higher memory costs. And while a foldable phone may be new and exciting for Apple customers, with it starting at $1,999, it's certainly not cheap, and it'll be a big test to see how strong the demand is at such a price point.

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Apple's stock may be vulnerable to a correctionNext month, Apple will report its latest quarterly earnings numbers, and investors will have much more clarity on how strong demand is for the company's latest iPhones. It may not be easy to please Wall Street, however, as the stock is trading at more than 39 times its trailing earnings, which is a significant premium for a company that hasn't always been growing at a fast pace in recent years.

If iPhone sales come in light or there are even hints that demand may not be robust, the stock could experience a significant decline, given how expensive it is right now. While investing in the tech company is normally a good move for the long term, investors shouldn't ignore its valuation, as buying Apple stock at its current inflated levels could make it difficult to generate a strong return.
2026-10-13 16:29 11d ago
2026-10-13 09:49 11d ago
Apple Unveils $299 HomeView Hub in New Smart Home Push
AAPL Apple
FMP Stock News
Original source text
Apple unveiled a new device called the HomeView, a $299 display that serves as the centerpiece of its push into the smart home market. The product will be available Nov. 13.
2026-10-13 16:29 11d ago
2026-10-13 10:01 11d ago
Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
AAPL Apple
FMP Stock News
Original source text
Apple (AAPL - Free Report) has been one of the most searched-for stocks on Zacks.com lately. So, you might want to look at some of the facts that could shape the stock's performance in the near term.

Over the past month, shares of this maker of iPhones, iPads and other products have returned +2.4%, compared to the Zacks S&P 500 composite's +2.1% change. During this period, the Zacks Computer - Micro Computers industry, which Apple falls in, has gained 2.4%. The key question now is: What could be the stock's future direction?

While media releases or rumors about a substantial change in a company's business prospects usually make its stock 'trending' and lead to an immediate price change, there are always some fundamental facts that eventually dominate the buy-and-hold decision-making.

Revisions to Earnings EstimatesRather than focusing on anything else, we at Zacks prioritize evaluating the change in a company's earnings projection. This is because we believe the fair value for its stock is determined by the present value of its future stream of earnings.

We essentially look at how sell-side analysts covering the stock are revising their earnings estimates to reflect the impact of the latest business trends. And if earnings estimates go up for a company, the fair value for its stock goes up. A higher fair value than the current market price drives investors' interest in buying the stock, leading to its price moving higher. This is why empirical research shows a strong correlation between trends in earnings estimate revisions and near-term stock price movements.

For the current quarter, Apple is expected to post earnings of $1.99 per share, indicating a change of +7.6% from the year-ago quarter. The Zacks Consensus Estimate has changed +0.3% over the last 30 days.

For the current fiscal year, the consensus earnings estimate of $8.86 points to a change of +18.8% from the prior year. Over the last 30 days, this estimate has changed -0.1%.

For the next fiscal year, the consensus earnings estimate of $9.54 indicates a change of +7.7% from what Apple is expected to report a year ago. Over the past month, the estimate has changed -0.1%.

With an impressive externally audited track record, our proprietary stock rating tool -- the Zacks Rank -- is a more conclusive indicator of a stock's near-term price performance, as it effectively harnesses the power of earnings estimate revisions. The size of the recent change in the consensus estimate, along with three other factors related to earnings estimates, has resulted in a Zacks Rank #3 (Hold) for Apple.

The chart below shows the evolution of the company's forward 12-month consensus EPS estimate:

12 Month EPS

Projected Revenue GrowthEven though a company's earnings growth is arguably the best indicator of its financial health, nothing much happens if it cannot raise its revenues. It's almost impossible for a company to grow its earnings without growing its revenue for long periods. Therefore, knowing a company's potential revenue growth is crucial.

For Apple, the consensus sales estimate for the current quarter of $113.01 billion indicates a year-over-year change of +10.3%. For the current and next fiscal years, $477.46 billion and $516.92 billion estimates indicate +14.7% and +8.3% changes, respectively.

Last Reported Results and Surprise HistoryApple reported revenues of $109.42 billion in the last reported quarter, representing a year-over-year change of +16.4%. EPS of $1.91 for the same period compares with $1.57 a year ago.

Compared to the Zacks Consensus Estimate of $108.75 billion, the reported revenues represent a surprise of +0.62%. The EPS surprise was +1.6%.

The company beat consensus EPS estimates in each of the trailing four quarters. The company topped consensus revenue estimates each time over this period.

ValuationWithout considering a stock's valuation, no investment decision can be efficient. In predicting a stock's future price performance, it's crucial to determine whether its current price correctly reflects the intrinsic value of the underlying business and the company's growth prospects.

Comparing the current value of a company's valuation multiples, such as its price-to-earnings (P/E), price-to-sales (P/S), and price-to-cash flow (P/CF), to its own historical values helps ascertain whether its stock is fairly valued, overvalued, or undervalued, whereas comparing the company relative to its peers on these parameters gives a good sense of how reasonable its stock price is.

The Zacks Value Style Score (part of the Zacks Style Scores system), which pays close attention to both traditional and unconventional valuation metrics to grade stocks from A to F (an A is better than a B; a B is better than a C; and so on), is pretty helpful in identifying whether a stock is overvalued, rightly valued, or temporarily undervalued.

Apple is graded F on this front, indicating that it is trading at a premium to its peers. Click here to see the values of some of the valuation metrics that have driven this grade.

Bottom LineThe facts discussed here and much other information on Zacks.com might help determine whether or not it's worthwhile paying attention to the market buzz about Apple. However, its Zacks Rank #3 does suggest that it may perform in line with the broader market in the near term.
2026-10-13 16:29 11d ago
2026-10-13 10:08 11d ago
Apple Stock Rises to New 52-Week High: What's Happening?
AAPL Apple
FMP Stock News
Original source text
Apple Inc. (NASDAQ:AAPL) shares are moving higher Tuesday. Apple unveiled HomeView, a new Apple TV 4K, HomePod mini 2 and a home accessory lineup, all centered on Siri AI. Here’s what you should know.

Apple stock is trading near recent highs. What’s next for AAPL stock? Apple is trading between $340.19 and $348.15 on Tuesday, above its prior 52-week high of $345.34. The stock’s 52-week range starts at $243.42.

Apple Unveils HomeView Smart Display Powered by Siri AIApple’s new HomeView is a 7-inch Liquid Retina screen for any room. A rebuilt Siri, called Siri AI and built on Apple Intelligence, runs the experience. Facial recognition lets up to six people sign in, and each gets a separate Home Screen that shields texts, calendars and other personal items from everyone else in the house. The screen doubles as a smart home dashboard for cameras, thermostats, locks and lights, via touch or voice.

Both HomeView models, standard and wall-mounted, cost $299. Customers can order now, and deliveries begin November 13. Europe misses out for now: Siri AI is not available in the EU, so Apple will not sell HomeView there.

New Apple TV 4K and HomePod mini 2 Add Siri AIOn the Apple TV 4K, Siri AI fills the screen to answer questions and find shows, and three built-in far-field microphones let viewers skip the remote. A19 silicon speeds up the CPU by as much as 50% and the GPU by as much as 2x compared with the prior model. Connect four HomePod mini 2 or HomePod speakers, and the box drives Apple’s first four-speaker surround system. Apple TV 4K costs $299, or $49.83 monthly for six months, with shipments from November 13.

HomePod mini 2 comes in five colors and features Sound Glow, which makes the speaker’s top light up in step with the music. Siri AI will arrive on it through a software update down the road. Pre-orders are open at $149, and shipments start October 30.

Apple Home Collection Brings LG and Schneider AccessoriesApple Home Collection covers indoor and outdoor cameras, thermostats, temperature sensors, a doorbell and a lock. LG Electronics and Schneider Electric co-designed the lineup with Apple. Setup takes a single iPhone tap, and the Home app runs everything, so owners skip extra apps and accounts. Apple said it encrypts Home app data end to end, which blocks LG, Schneider and Apple itself from viewing it.

LG’s Video Doorbell starts at $249.95, its Smart Deadbolt Lock at $349.95 and its smart thermostat at $199.95. Sales begin in December, and certain products land in early 2027.

Siri AI speaks English in eight markets, including the U.S. and U.K. Apple said Siri processes requests on the device or in Private Cloud Compute, where it does not keep the data or let Apple see it.

AAPL Shares Are JumpingAAPL Price Action: Apple shares were trading 1.51% higher at $346.13 at the time of publication on Tuesday. The stock is trading at a new 52-week high, according to Benzinga Pro.

Read Next

Image: hanohiki/Shutterstock.com

© 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
2026-10-13 16:29 11d ago
2026-10-13 10:40 11d ago
Apple Unveils Smart Home Lineup as Market Value Tops $5 Trillion
AAPL Apple
FMP Stock News
Original source text
You are now leaving Barron's websiteBy clicking on the “Proceed” button below, you will be redirected to a third-party website owned and operated by Hong Kong Tiimoot Information Technology Co., Limited. (“HKT”), which is located in Hong Kong. That website operates independently from Barron's and Barron's does not control the website. The privacy practices of HKT are subject to its Privacy Statement, so please read it closely. We are not responsible for HKT's privacy or other data-related practices.
2026-10-13 16:29 11d ago
2026-10-13 11:06 11d ago
Apple reclaims $5 trillion market cap: what's driving Tuesday's rally?
AAPL Apple
FMP Stock News
Original source text
Apple APPL shares touched an all-time high on Tuesday and reclaimed $5 trillion market capitalization as the iPhone maker unveiled a range of new devices in its latest push to expand its presence in the smart home market. The stock hit $347.78 in early trading and was up around 1.5% at 10:20 AM EST, trading at $346.29.
2026-10-13 16:29 11d ago
2026-10-13 11:49 11d ago
Apple announces new home products: Here's what you need to know
AAPL Apple
FMP Stock News
Original source text
CNBC's MacKenzie Sigalos reports on Apple's announcement of HomeView, a new home hub from the iPhone maker.
2026-10-13 14:56 11d ago
2026-10-13 14:54 11d ago
Apple představil produkty pro chytrou domácnost
AAPL Apple
Patria Stock News
Original source text
Americká technologická společnost Apple dnes představila novou řadu produktů pro chytrou domácnost, včetně zařízení podobného tabletu iPad s názvem HomeView. To je určeno k zavěšení na zeď nebo umístění na stůl a jeho součástí bude virtuální asistentka Siri s prvky umělé inteligence (AI).

Cena zařízení HomeView začíná na 299 dolarech a dodávky začnou příští měsíc, uvedla agentura Reuters. Bude vybaveno sedmipalcovým displejem a funkcí rozpoznávání obličeje. Uživatelé s ním budou s to ovládat zvonky, termostaty a chytré zámky. Apple se na trhu s chytrými zařízeními pro domácnost snaží prosadit již deset let bez valného úspěchu, dodala agentura.

Apple uvádí tyto produkty na trh ve snaze čelit konkurenci. Amazon v poslední době silně investoval do reproduktorů Echo a zvonků Ring a minulý týden uvedl na trh prémiové tablety. Start-upy v odvětví umělé inteligence jako OpenAI mají rovněž ambice v oblasti hardwaru.

Apple v červnu na své výroční konferenci pro vývojáře představil rozsáhlou modernizaci hlasové asistentky Siri, která nově získala pokročilejší funkce AI. Vylepšená verze se jmenuje Siri AI a má lépe rozumět hlasovým pokynům, dokáže analyzovat obsah zobrazený na obrazovce zařízení a v případě potřeby vyhledávat informace na internetu.

Siri AI uživatelům také umožňuje navazovat na předchozí konverzace nebo vyhledávat informace z dřívější komunikace, například adresy zaslané ve zprávách, i když si je uživatel výslovně neuložil. Apple zdůraznil, že nová generace AI funkcí má být více propojená s osobními daty a aplikacemi uživatelů, slíbil ale zachování důrazu na ochranu soukromí. Nová verze Siri kvůli regulacím není dostupná na iPhonech a iPadech v EU a v Číně.
2026-10-13 13:55 11d ago
2026-10-13 08:30 11d ago
1 Stat That Makes Apple Hard to Ignore Right Now
AAPL Apple
FMP Stock News
Original source text
Apple (AAPL +1.48%) is best known for its highly successful products, including the iPhone, MacBook, and AirPods. Products also make up the bulk of its sales. Most recently, products accounted for about 72% of the $109.4 billion it made in fiscal 2026's third quarter.

However, in terms of what makes Apple stock an attractive investment, the services segment is arguably the more important story.

Image source: The Motley Fool.

Services include the App Store, iCloud, Apple Music, Apple TV, and more. This segment generated $30.7 billion in sales in Q3, or about 28% of total sales that quarter.

Although Apple doesn't make as much from services, the margins are much better -- 75.6% gross margin compared to 40.1% for its products segment. To put it another way, Apple keeps about 76 cents in gross profit from every service dollar, but only about 40 cents from every product dollar. This makes sense since services primarily rely on software and digital infrastructure, whereas products require manufacturing, transportation, and storage of hardware. The result is that services accounted for about 42% of Apple's gross profit for the quarter.

Services also benefit from the success of Apple's products. They're built into Apple devices, and active devices hit all-time highs across every major product category and geographic segment in Q3.

Premium Feature

Moneyball Superscore

87/100

Today's Change

(

1.48

%) $

5.04

Current Price

$

346.01

It's not all good news. While services revenue increased 12% year over year in Q3, it declined sequentially, down from $31 billion in Q2. That's a small decrease, but it's worth monitoring how this segment does on Apple's next earnings report, which will be released on Nov. 2.

Apple probably won't perform like a growth stock going forward. It has a market cap of $4.9 trillion, so growth is harder to come by. It also trades at 35 times forward earnings as of Oct. 9, so some growth is already priced in. Still, its high-margin services business, combined with its wildly popular products, has it well positioned as a steady compounder. That makes the stock worthy of added consideration.

Lyle Daly has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple. The Motley Fool has a disclosure policy.
2026-10-13 13:55 11d ago
2026-10-13 09:00 11d ago
My First Impressions of Apple's New Smart Home Display
AAPL Apple
FMP Stock News
Original source text
HomeView is a square-shaped screen for smart home control, hands-free FaceTime calls and access to Siri AI.
2026-10-13 13:55 11d ago
2026-10-13 09:15 11d ago
Apple makes another push into the smart home market with HomeView
AAPL Apple
FMP Stock News
Original source text
Apple is taking a big swing at the smart home market. The company on Tuesday unveiled its long-rumored smart home hub, dubbed HomeView, that can act as a central control point for smart home devices, be used for FaceTime calls, playing music, watching videos, displaying photo slideshows, and more. 

The new $299 device looks like a cuboid version of the HomePod, but with a display added to the front. The HomeView comes in two versions: one can sit on a countertop, and the other can be mounted on a wall. Measuring 7 inches wide, the hub features a single FaceTime camera on the front, and has microphones and speakers built into its base.

Apple has preloaded the device with several of its apps, including Calendar, Messages, Photos, FaceTime, Notes, Reminders, Music, and Podcasts. That means users won’t need to reach for their iPhone if they want to check a calendar appointment, send a message, play some music, or look at photos.

Apple sees the device being particularly useful in places such as the kitchen. Someone cooking dinner, for example, could pull up a recipe, watch a video, check a calendar, or start a FaceTime call without resorting to their phone.

Image Credits:Apple
It’ll also act as a smart home dashboard, allowing users to ask Siri to view camera feeds, adjust the thermostat, turn on lights, and lock doors. This comes as Apple announced its lineup of smart home accessories today, including a smart deadbolt lock, security cameras, and doorbell. Users will hear a chime from their HomeView when someone is at the door, for example.

One of the more interesting aspects of the device is how it works with different members of a household.

The hub runs Apple’s updated Siri AI assistant and can recognize individual people in the house. Once it identifies someone, the screen can show information meant for that person, such as their messages, contacts, calendar appointments, notes, and preferred apps. The experience changes automatically when another family member walks up to the device.

The company says HomeView can recognize up to six people.

HomeView puts Apple in a much more direct fight with Amazon and Google, both of which already have established smart display products: Amazon has its Echo Show line, while Google offers the Nest Hub.

Apple has had a mixed history in the smart home space, however, with products such as the HomePod struggling to reach the same level of popularity as competing devices. The new hub is an opportunity for Apple to change that by combining home controls with the company’s wider ecosystem.

The device has been rumored for quite some time, with reports pointing to delays caused in part by problems with Siri AI. Those issues have reportedly affected Apple’s broader smart home plans as well.

Image Credits:Apple
This may only be the first phase of Apple’s smart home plan. Bloomberg’s Mark Gurman has previously reported that Apple could eventually take the concept further with a more advanced version that features a robotic arm. Such a device could move its display and interact in a more physical way.

Pre-orders start today, and the device will be available to buy from November 13. It comes in four colors: silver, starlight, rose pink, and space gray.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

Lauren covers media, streaming, apps and platforms at TechCrunch.

You can contact or verify outreach from Lauren by emailing [email protected] or via encrypted message at laurenforris22.25 on Signal.
2026-10-13 13:55 11d ago
2026-10-13 09:37 11d ago
Apple's new smart home line-up includes a smart lock, thermostat and video doorbells
AAPL Apple
FMP Stock News
Original source text
Apple is getting serious about the smart home space. The company on Tuesday showed off its new Apple Home Collection, which includes a new smart deadbolt lock, video doorbell, thermostat, temperature sensor, and a range of security cameras.

The new devices are designed to work with HomeView, the company’s new smart home hub which can be used to control connected accessories and interact with Apple’s software.

This new range of smart home accessories could help Apple compete better with Amazon Ring and Google Nest, two established players in connected home security. The products will become available in December.

Apple says the devices were built in partnership with LG Electronics and Schneider Electric — an interesting move for the company, which has long sought to build and support every smart home accessory itself.

The smart lock, priced at $349.95, stands out for its support for ultra-wideband (UWB), a wireless technology that enables more precise proximity detection than traditional Bluetooth. This could allow the lock to recognize when an authorized user approaches and automatically unlock the door, reducing the need to pull out a phone or reach for a physical key.

The $249.95 wired video doorbell, meanwhile, will let homeowners see who’s outside, monitor visitors, and receive notifications when someone approaches their property. When someone rings it, a chime will sound through Apple devices like HomeView, HomePod, and HomePod mini. Users will also be notified on their iPhone or iPad.

As for the temperature sensor, it can provide insight into conditions in individual rooms, helping users identify temperature differences between areas and make adjustments.

For security, Apple is also introducing indoor and outdoor cameras, as well as a floodlight camera ($399.95) that combines exterior lighting with video monitoring. The camera lineup includes features such as live viewing, motion detection, intelligent alerts and video storage.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

Lauren covers media, streaming, apps and platforms at TechCrunch.

You can contact or verify outreach from Lauren by emailing [email protected] or via encrypted message at laurenforris22.25 on Signal.
2026-10-13 13:55 11d ago
2026-10-13 09:41 11d ago
Apple Introduces HomeView, a $299 Tablet for the Home
AAPL Apple
FMP Stock News
Original source text
Apple unveiled the device as it continues its foray into artificial intelligence and tries to prove it can still innovate.
2026-10-13 11:27 11d ago
2026-10-13 06:47 11d ago
Apple's best defense in the AI race could be winning your home
AAPL Apple
FMP Stock News
Original source text
Apple is rolling out a big update on Monday.

Benjamin Fanjoy/Getty Images

Apple's defending its distribution moat by setting up one around your home.

At 9 a.m. ET, the company will hold an event — "Welcome Home" — where it's expected to unveil some smart-home devices as part of its bigger strategy in the space.

Details are scant. Apple's teaser only includes a catchy tune and someone doing a trendy hobby (cross-stitching).

But according to Bloomberg's Mark Gurman, we'll learn more about HomeView, which will serve as a sort of hub to interact with and direct Apple's smart devices in your home.

It's a big push for Apple into the smart-home market, where it hasn't succeeded as much as rivals Amazon and Google. But the decision feels more substantial than just taking on Amazon's Alexa and Google Home.

It's been a remarkable few months for consumer hardware.

In September, Meta surprised everyone with an AI device called Charm tied to its buzzy AI agent, Muse. It also showed off its new VR Glasses, which are lighter and cheaper than the Apple Vision Pro.

Charm is scheduled to ship for the holidays, while the Meta VR goggles are coming next spring.

The following week, OpenAI announced its own AI agent, Dots. While there was no major hardware announcement, the long-term goal is to release something with iPhone designer Jony Ive. OpenAI CFO Sarah Friar teased it a bit this June.

All of this matters because these hardware products mean tech companies would no longer rely on Apple for distribution. The iPhone's massive reach is essentially a toll tech companies must pay to get their apps into people's hands.

That's allowed Apple to avoid investing as heavily in AI because it controls the key path to consumers. It also hasn't forced it to rethink the iPhone too much. After all, why upset the golden goose?

Investors have rewarded Apple for its avoidance of massive AI budgets. Its stock is up more than 25% this year, outperforming Alphabet, Amazon, Meta, and Microsoft.

But the past few months show the potential for change.

Look how quickly Apple's big hardware announcement last month, the iPhone Duo, has taken a back seat to chatter about AI agents and their accompanying devices. Meta's stock is up more than 11% over the past month, while Apple's is up just over 2%.

That's why pushing into smart-home hardware makes sense. If Apple can cement its hardware in your home while it still has you hooked on the iPhone, that represents another hurdle for tech rivals.

At a time when AI is making us rethink our interactions with technology, Apple wants to make sure its house is in order. And the best way to do that is to go after yours.

Dan DeFrancesco

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2026-10-13 08:59 11d ago
2026-10-13 03:45 12d ago
Apple Inc. $AAPL Position Lifted by Stonebridge Financial Group LLC
AAPL Apple
FMP Stock News
Original source text
Stonebridge Financial Group LLC lifted its stake in Apple Inc. (NASDAQ:AAPL – Free Report) by 12.1% in the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 150,636 shares of the iPhone maker’s stock after purchasing an additional 16,234 shares during the period. Apple accounts for approximately 3.5% of Stonebridge Financial Group LLC’s holdings, making the stock its 4th largest position. Stonebridge Financial Group LLC’s holdings in Apple were worth $49,277,000 as of its most recent SEC filing.

A number of other institutional investors also recently bought and sold shares of AAPL. Prospect Hill Management LLC purchased a new stake in shares of Apple in the second quarter worth $146,370,000. Focus Partners Advisor Solutions LLC purchased a new position in shares of Apple during the 2nd quarter valued at $168,646,000. Wealthfront Advisers LLC purchased a new position in shares of Apple during the 2nd quarter valued at $482,388,000. Satovsky Asset Management LLC purchased a new position in shares of Apple during the 2nd quarter valued at $16,064,000. Finally, Saranac Partners Ltd bought a new position in Apple in the 2nd quarter worth $9,513,000. 67.73% of the stock is owned by institutional investors.

Insider Buying and Selling In related news, SVP Deirdre O’brien sold 46,389 shares of the firm’s stock in a transaction on Friday, October 2nd. The stock was sold at an average price of $333.42, for a total value of $15,467,020.38. Following the completion of the sale, the senior vice president directly owned 136,810 shares in the company, valued at $45,615,190.20. This trade represents a 25.32% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 2,399 shares of Apple stock in a transaction on Tuesday, October 6th. The stock was sold at an average price of $332.01, for a total transaction of $796,491.99. Following the transaction, the senior vice president directly owned 39,593 shares of the company’s stock, valued at $13,145,271.93. The trade was a 5.71% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last 90 days, insiders have sold 279,383 shares of company stock worth $92,912,517. 0.06% of the stock is currently owned by corporate insiders.

Wall Street Analysts Forecast Growth AAPL has been the topic of a number of research analyst reports. Barclays reissued an “underweight” rating and issued a $245.00 price target (down from $253.00) on shares of Apple in a report on Friday, July 31st. Rothschild & Co Redburn set a $400.00 price objective on shares of Apple and gave the company a “buy” rating in a report on Monday, August 17th. Citic Securities lifted their price objective on shares of Apple from $300.00 to $349.00 in a research report on Thursday, August 6th. Citigroup reiterated a “buy” rating on shares of Apple in a research report on Thursday, September 10th. Finally, Jefferies Financial Group reissued an “underperform” rating on shares of Apple in a report on Wednesday, September 9th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, fourteen have assigned a Hold rating and two have issued a Sell rating to the company. According to MarketBeat.com, Apple has a consensus rating of “Moderate Buy” and a consensus target price of $340.39. View Our Latest Stock Analysis on Apple

Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: JPMorgan raised its Apple price target from $340 to $360 and maintained an “Overweight” rating, citing improved iPhone 18 Pro demand. Bank of America reiterated its Buy rating and kept a $370 target, viewing potential Starlink competition as manageable. Apple Stock Climbs as JPMorgan Lifts Target, BofA Reiterates Buy Positive Sentiment: Apple reportedly reached a 22% share of the global smartphone market in the third quarter, supported by premium iPhone 18 Pro demand despite an overall industry shipment decline. Reports of strong orders for a new foldable iPhone also provided an additional growth narrative. Apple Stock Nears Record High as iPhone Market Share Hits 22% Positive Sentiment: Investors are anticipating Apple’s expanded smart-home strategy, including a rumored HomeView hub and updated Apple TV and HomePod mini. A successful launch could strengthen Apple’s ecosystem and open a new product category. Will the HomeView Be Apple’s First Smart Home Success? Neutral Sentiment: CEO succession is proceeding with John Ternus replacing Tim Cook, while Cook becomes executive chairman. Apple also met with Chinese officials, underscoring the importance of maintaining stable business and trade relations in its largest overseas market. Tim Cook Meets China’s Vice Premier Negative Sentiment: SpaceX’s planned Starlink mobile service could pressure wireless-carrier subsidies that support iPhone sales and eventually create a competing smartphone ecosystem. SpaceX’s Starlink Could Pose Risks to Apple Negative Sentiment: Reported supplier order reductions and rising memory costs are renewing concerns about iPhone 18 demand and margins. Google’s integration of wearable data with more than 160 lab tests also increases competition for Apple’s health-platform advantage. iPhone 18 Demand and Supplier Order Cuts Apple Price Performance Apple stock opened at $340.97 on Tuesday. Apple Inc. has a 52-week low of $243.42 and a 52-week high of $345.34. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. The firm’s fifty day moving average is $323.36 and its 200 day moving average is $303.99. The company has a market cap of $4.98 trillion, a price-to-earnings ratio of 39.10, a PEG ratio of 2.68 and a beta of 1.07.

Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.89 by $0.13. The business had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%. The company’s revenue for the quarter was up 16.4% on a year-over-year basis. During the same period last year, the company earned $1.57 EPS. Sell-side analysts forecast that Apple Inc. will post 8.75 EPS for the current fiscal year.

Apple Dividend Announcement The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were issued a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio is presently 12.39%.

About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and software platforms, including iOS, macOS, iPadOS, watchOS and visionOS.

Apple’s services business includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+ and iCloud.

Further Reading Five stocks we like better than Apple Salesforce Just Got a Rare Double Upgrade—What Changed? OpenAI’s Revenue Scare Could Be a Big Opportunity for Investors China Still Dominates Rare Earths—These 3 U.S. Companies Could Benefit 3 REITs That May Win in a Higher Interest Rate Environment

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2026-10-13 08:59 11d ago
2026-10-13 03:45 12d ago
4,674 Apple Inc. $AAPL Shares Bought by Wellington Altus USA Inc.
AAPL Apple
FMP Stock News
Original source text
Wellington Altus USA Inc. increased its holdings in Apple Inc. (NASDAQ:AAPL – Free Report) by 78.4% during the second quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 10,633 shares of the iPhone maker’s stock after acquiring an additional 4,674 shares during the period. Apple comprises 2.0% of Wellington Altus USA Inc.’s investment portfolio, making the stock its 5th biggest holding. Wellington Altus USA Inc.’s holdings in Apple were worth $3,077,000 as of its most recent SEC filing.

Other large investors have also added to or reduced their stakes in the company. Sterling Wealth Management Inc. raised its stake in shares of Apple by 0.3% in the second quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock worth $3,351,000 after purchasing an additional 30 shares during the last quarter. Evansbrook LLC lifted its holdings in shares of Apple by 0.4% in the first quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock valued at $2,054,000 after purchasing an additional 34 shares in the last quarter. JMG Financial Group Ltd. boosted its position in shares of Apple by 0.7% during the first quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock valued at $1,295,000 after buying an additional 35 shares during the last quarter. Advocate Investing Services LLC boosted its position in shares of Apple by 0.5% during the second quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker’s stock valued at $2,271,000 after buying an additional 39 shares during the last quarter. Finally, Sugar Maple Asset Management LLC boosted its position in shares of Apple by 2.0% during the first quarter. Sugar Maple Asset Management LLC now owns 2,029 shares of the iPhone maker’s stock valued at $515,000 after buying an additional 40 shares during the last quarter. Institutional investors own 67.73% of the company’s stock.

Apple Stock Up 1.3% AAPL stock opened at $340.97 on Tuesday. The stock has a market cap of $4.98 trillion, a P/E ratio of 39.10, a P/E/G ratio of 2.68 and a beta of 1.07. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. The stock’s fifty day simple moving average is $323.36 and its two-hundred day simple moving average is $303.99. Apple Inc. has a 1-year low of $243.42 and a 1-year high of $345.34.

Apple (NASDAQ:AAPL – Get Free Report) last announced its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.89 by $0.13. The firm had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%. The business’s revenue was up 16.4% compared to the same quarter last year. During the same period last year, the firm posted $1.57 EPS. Analysts expect that Apple Inc. will post 8.75 EPS for the current year. Apple Announces Dividend The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were given a dividend of $0.27 per share. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple’s dividend payout ratio is presently 12.39%.

Wall Street Analyst Weigh In A number of equities research analysts recently commented on AAPL shares. China Renaissance lowered Apple from a “buy” rating to a “hold” rating and lowered their price target for the company from $329.00 to $280.00 in a research report on Tuesday, August 4th. CICC Research raised their price objective on Apple from $310.00 to $340.00 and gave the company an “outperform” rating in a research note on Tuesday, August 4th. Piper Sandler began coverage on shares of Apple in a report on Monday, August 17th. They set an “overweight” rating on the stock. Daiwa Securities Group lifted their price objective on shares of Apple from $325.00 to $335.00 and gave the stock an “outperform” rating in a report on Tuesday, August 11th. Finally, Oppenheimer reiterated a “market perform” rating on shares of Apple in a research note on Thursday, September 10th. One research analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, fourteen have issued a Hold rating and two have assigned a Sell rating to the company. According to MarketBeat, the company has an average rating of “Moderate Buy” and a consensus target price of $340.39.

Get Our Latest Research Report on Apple

Trending Headlines about Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: JPMorgan raised its Apple price target from $340 to $360 and maintained an “Overweight” rating, citing improved iPhone 18 Pro demand. Bank of America reiterated its Buy rating and kept a $370 target, viewing potential Starlink competition as manageable. Apple Stock Climbs as JPMorgan Lifts Target, BofA Reiterates Buy Positive Sentiment: Apple reportedly reached a 22% share of the global smartphone market in the third quarter, supported by premium iPhone 18 Pro demand despite an overall industry shipment decline. Reports of strong orders for a new foldable iPhone also provided an additional growth narrative. Apple Stock Nears Record High as iPhone Market Share Hits 22% Positive Sentiment: Investors are anticipating Apple’s expanded smart-home strategy, including a rumored HomeView hub and updated Apple TV and HomePod mini. A successful launch could strengthen Apple’s ecosystem and open a new product category. Will the HomeView Be Apple’s First Smart Home Success? Neutral Sentiment: CEO succession is proceeding with John Ternus replacing Tim Cook, while Cook becomes executive chairman. Apple also met with Chinese officials, underscoring the importance of maintaining stable business and trade relations in its largest overseas market. Tim Cook Meets China’s Vice Premier Negative Sentiment: SpaceX’s planned Starlink mobile service could pressure wireless-carrier subsidies that support iPhone sales and eventually create a competing smartphone ecosystem. SpaceX’s Starlink Could Pose Risks to Apple Negative Sentiment: Reported supplier order reductions and rising memory costs are renewing concerns about iPhone 18 demand and margins. Google’s integration of wearable data with more than 160 lab tests also increases competition for Apple’s health-platform advantage. iPhone 18 Demand and Supplier Order Cuts Insider Activity at Apple In other Apple news, SVP Jennifer Newstead sold 2,399 shares of Apple stock in a transaction dated Tuesday, September 29th. The shares were sold at an average price of $336.18, for a total value of $806,495.82. Following the sale, the senior vice president owned 41,992 shares of the company’s stock, valued at approximately $14,116,870.56. The trade was a 5.40% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. Also, CEO John Ternus sold 25,412 shares of the business’s stock in a transaction dated Friday, October 2nd. The shares were sold at an average price of $332.94, for a total transaction of $8,460,671.28. Following the completion of the transaction, the chief executive officer owned 59,567 shares in the company, valued at approximately $19,832,236.98. The trade was a 29.90% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold a total of 279,383 shares of company stock worth $92,912,517 in the last ninety days. Corporate insiders own 0.06% of the company’s stock.

Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and software platforms, including iOS, macOS, iPadOS, watchOS and visionOS.

Apple’s services business includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+ and iCloud.

Featured Stories Five stocks we like better than Apple Salesforce Just Got a Rare Double Upgrade—What Changed? OpenAI’s Revenue Scare Could Be a Big Opportunity for Investors China Still Dominates Rare Earths—These 3 U.S. Companies Could Benefit 3 REITs That May Win in a Higher Interest Rate Environment

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
2026-10-13 08:59 11d ago
2026-10-13 03:45 12d ago
Apple Inc. $AAPL Holdings Lowered by SkyView Investment Advisors LLC
AAPL Apple
FMP Stock News
Original source text
SkyView Investment Advisors LLC decreased its position in Apple Inc. (NASDAQ:AAPL – Free Report) by 80.9% during the 2nd quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 2,000 shares of the iPhone maker’s stock after selling 8,488 shares during the period. SkyView Investment Advisors LLC’s holdings in Apple were worth $579,000 at the end of the most recent quarter.

A number of other institutional investors and hedge funds have also made changes to their positions in the company. Avenir Tech Ltd purchased a new position in shares of Apple during the 2nd quarter worth approximately $29,000. Longfellow Investment Management Co. LLC acquired a new position in Apple during the second quarter worth $30,000. Lifetime Wealth Management P.C. acquired a new position in Apple during the fourth quarter worth $41,000. Ascentis Wealth Management LLC raised its position in Apple by 822.7% in the second quarter. Ascentis Wealth Management LLC now owns 292,493 shares of the iPhone maker’s stock worth $85,000 after acquiring an additional 260,792 shares in the last quarter. Finally, Basso Capital Management L.P. purchased a new position in Apple in the fourth quarter worth $88,000. 67.73% of the stock is currently owned by institutional investors and hedge funds.

Apple News Roundup Here are the key news stories impacting Apple this week:

Positive Sentiment: JPMorgan raised its Apple price target from $340 to $360 and maintained an “Overweight” rating, citing improved iPhone 18 Pro demand. Bank of America reiterated its Buy rating and kept a $370 target, viewing potential Starlink competition as manageable. Apple Stock Climbs as JPMorgan Lifts Target, BofA Reiterates Buy Positive Sentiment: Apple reportedly reached a 22% share of the global smartphone market in the third quarter, supported by premium iPhone 18 Pro demand despite an overall industry shipment decline. Reports of strong orders for a new foldable iPhone also provided an additional growth narrative. Apple Stock Nears Record High as iPhone Market Share Hits 22% Positive Sentiment: Investors are anticipating Apple’s expanded smart-home strategy, including a rumored HomeView hub and updated Apple TV and HomePod mini. A successful launch could strengthen Apple’s ecosystem and open a new product category. Will the HomeView Be Apple’s First Smart Home Success? Neutral Sentiment: CEO succession is proceeding with John Ternus replacing Tim Cook, while Cook becomes executive chairman. Apple also met with Chinese officials, underscoring the importance of maintaining stable business and trade relations in its largest overseas market. Tim Cook Meets China’s Vice Premier Negative Sentiment: SpaceX’s planned Starlink mobile service could pressure wireless-carrier subsidies that support iPhone sales and eventually create a competing smartphone ecosystem. SpaceX’s Starlink Could Pose Risks to Apple Negative Sentiment: Reported supplier order reductions and rising memory costs are renewing concerns about iPhone 18 demand and margins. Google’s integration of wearable data with more than 160 lab tests also increases competition for Apple’s health-platform advantage. iPhone 18 Demand and Supplier Order Cuts Analyst Ratings Changes Several brokerages have commented on AAPL. Loop Capital set a $380.00 target price on shares of Apple in a research report on Friday, September 18th. DZ Bank downgraded shares of Apple from a “buy” rating to a “hold” rating and set a $310.00 price target for the company. in a report on Tuesday, August 4th. Oppenheimer reiterated a “market perform” rating on shares of Apple in a research note on Thursday, September 10th. DA Davidson reiterated a “neutral” rating and issued a $270.00 price objective on shares of Apple in a research note on Wednesday, September 2nd. Finally, Bank of America reissued a “buy” rating and set a $370.00 price objective on shares of Apple in a report on Wednesday, September 23rd. One analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, fourteen have assigned a Hold rating and two have given a Sell rating to the stock. According to data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $340.39. View Our Latest Report on AAPL

Insider Activity In other news, insider Timothy Cook sold 191,753 shares of Apple stock in a transaction that occurred on Friday, October 2nd. The shares were sold at an average price of $332.96, for a total value of $63,846,078.88. Following the transaction, the insider directly owned 3,264,168 shares of the company’s stock, valued at $1,086,837,377.28. This trade represents a 5.55% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CEO John Ternus sold 25,412 shares of Apple stock in a transaction that occurred on Friday, October 2nd. The stock was sold at an average price of $332.94, for a total transaction of $8,460,671.28. Following the completion of the transaction, the chief executive officer directly owned 59,567 shares in the company, valued at approximately $19,832,236.98. This trade represents a 29.90% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last three months, insiders have sold 279,383 shares of company stock valued at $92,912,517. Corporate insiders own 0.06% of the company’s stock.

Apple Price Performance Shares of NASDAQ:AAPL opened at $340.97 on Tuesday. Apple Inc. has a one year low of $243.42 and a one year high of $345.34. The stock has a fifty day moving average of $323.36 and a 200-day moving average of $303.99. The company has a market capitalization of $4.98 trillion, a PE ratio of 39.10, a price-to-earnings-growth ratio of 2.68 and a beta of 1.07. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00.

Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The business had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%. Apple’s revenue for the quarter was up 16.4% on a year-over-year basis. During the same quarter last year, the company posted $1.57 EPS. As a group, equities analysts anticipate that Apple Inc. will post 8.75 EPS for the current fiscal year.

Apple Announces Dividend The company also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were paid a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. Apple’s dividend payout ratio is currently 12.39%.

Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and software platforms, including iOS, macOS, iPadOS, watchOS and visionOS.

Apple’s services business includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+ and iCloud.

See Also Five stocks we like better than Apple Salesforce Just Got a Rare Double Upgrade—What Changed? OpenAI’s Revenue Scare Could Be a Big Opportunity for Investors China Still Dominates Rare Earths—These 3 U.S. Companies Could Benefit 3 REITs That May Win in a Higher Interest Rate Environment

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2026-10-13 08:59 11d ago
2026-10-13 03:45 12d ago
Apple Inc. $AAPL Holdings Lifted by QRG Capital Management Inc.
AAPL Apple
FMP Stock News
Original source text
QRG Capital Management Inc. grew its holdings in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 10.5% during the second quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The fund owned 2,659,362 shares of the iPhone maker’s stock after buying an additional 252,894 shares during the period. Apple accounts for about 5.5% of QRG Capital Management Inc.’s investment portfolio, making the stock its 2nd biggest holding. QRG Capital Management Inc.’s holdings in Apple were worth $771,119,000 at the end of the most recent quarter.

Other hedge funds and other institutional investors have also made changes to their positions in the company. Prospect Hill Management LLC acquired a new position in Apple during the 2nd quarter valued at about $146,370,000. Focus Partners Advisor Solutions LLC bought a new stake in shares of Apple during the 2nd quarter worth about $168,646,000. Wealthfront Advisers LLC acquired a new stake in shares of Apple in the 2nd quarter worth approximately $482,388,000. Satovsky Asset Management LLC acquired a new stake in shares of Apple in the 2nd quarter worth approximately $16,064,000. Finally, Saranac Partners Ltd acquired a new stake in shares of Apple in the 2nd quarter worth approximately $9,513,000. 67.73% of the stock is currently owned by institutional investors and hedge funds.

Key Stories Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: JPMorgan raised its Apple price target from $340 to $360 and maintained an “Overweight” rating, citing improved iPhone 18 Pro demand. Bank of America reiterated its Buy rating and kept a $370 target, viewing potential Starlink competition as manageable. Apple Stock Climbs as JPMorgan Lifts Target, BofA Reiterates Buy Positive Sentiment: Apple reportedly reached a 22% share of the global smartphone market in the third quarter, supported by premium iPhone 18 Pro demand despite an overall industry shipment decline. Reports of strong orders for a new foldable iPhone also provided an additional growth narrative. Apple Stock Nears Record High as iPhone Market Share Hits 22% Positive Sentiment: Investors are anticipating Apple’s expanded smart-home strategy, including a rumored HomeView hub and updated Apple TV and HomePod mini. A successful launch could strengthen Apple’s ecosystem and open a new product category. Will the HomeView Be Apple’s First Smart Home Success? Neutral Sentiment: CEO succession is proceeding with John Ternus replacing Tim Cook, while Cook becomes executive chairman. Apple also met with Chinese officials, underscoring the importance of maintaining stable business and trade relations in its largest overseas market. Tim Cook Meets China’s Vice Premier Negative Sentiment: SpaceX’s planned Starlink mobile service could pressure wireless-carrier subsidies that support iPhone sales and eventually create a competing smartphone ecosystem. SpaceX’s Starlink Could Pose Risks to Apple Negative Sentiment: Reported supplier order reductions and rising memory costs are renewing concerns about iPhone 18 demand and margins. Google’s integration of wearable data with more than 160 lab tests also increases competition for Apple’s health-platform advantage. iPhone 18 Demand and Supplier Order Cuts Analyst Ratings Changes AAPL has been the topic of a number of research analyst reports. Morgan Stanley set a $355.00 price objective on shares of Apple and gave the company an “overweight” rating in a research note on Thursday, October 1st. Citigroup reissued a “buy” rating on shares of Apple in a report on Thursday, September 10th. Seaport Research Partners downgraded Apple from a “buy” rating to a “neutral” rating in a research report on Monday, August 17th. China Renaissance downgraded Apple from a “buy” rating to a “hold” rating and cut their target price for the stock from $329.00 to $280.00 in a research report on Tuesday, August 4th. Finally, Wells Fargo & Company reaffirmed an “overweight” rating and set a $350.00 price target (up from $310.00) on shares of Apple in a research note on Friday, July 31st. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, fourteen have assigned a Hold rating and two have given a Sell rating to the company’s stock. According to data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average price target of $340.39. Check Out Our Latest Analysis on AAPL

Apple Stock Performance NASDAQ:AAPL opened at $340.97 on Tuesday. The company has a 50-day moving average of $323.36 and a 200-day moving average of $303.99. The firm has a market cap of $4.98 trillion, a price-to-earnings ratio of 39.10, a price-to-earnings-growth ratio of 2.68 and a beta of 1.07. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. Apple Inc. has a twelve month low of $243.42 and a twelve month high of $345.34.

Apple (NASDAQ:AAPL – Get Free Report) last released its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. During the same period in the previous year, the firm earned $1.57 EPS. The business’s revenue for the quarter was up 16.4% on a year-over-year basis. Analysts forecast that Apple Inc. will post 8.75 earnings per share for the current fiscal year.

Apple Dividend Announcement The firm also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were issued a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio (DPR) is presently 12.39%.

Insider Buying and Selling at Apple In other Apple news, CEO John Ternus sold 25,412 shares of the company’s stock in a transaction on Friday, October 2nd. The stock was sold at an average price of $332.94, for a total value of $8,460,671.28. Following the transaction, the chief executive officer owned 59,567 shares of the company’s stock, valued at approximately $19,832,236.98. This represents a 29.90% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 2,399 shares of the stock in a transaction on Tuesday, October 6th. The shares were sold at an average price of $332.01, for a total value of $796,491.99. Following the sale, the senior vice president owned 39,593 shares of the company’s stock, valued at $13,145,271.93. This trade represents a 5.71% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last three months, insiders have sold 279,383 shares of company stock valued at $92,912,517. 0.06% of the stock is currently owned by corporate insiders.

About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and software platforms, including iOS, macOS, iPadOS, watchOS and visionOS.

Apple’s services business includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+ and iCloud.

Featured Stories Five stocks we like better than Apple Salesforce Just Got a Rare Double Upgrade—What Changed? OpenAI’s Revenue Scare Could Be a Big Opportunity for Investors China Still Dominates Rare Earths—These 3 U.S. Companies Could Benefit 3 REITs That May Win in a Higher Interest Rate Environment Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
2026-10-13 08:59 11d ago
2026-10-13 03:45 12d ago
Apple Inc. $AAPL Stock: Security National Bank of Sioux City Iowa IA Boosts Position
AAPL Apple
FMP Stock News
Original source text
Security National Bank of Sioux City Iowa IA boosted its position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 19.6% in the second quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The fund owned 36,623 shares of the iPhone maker’s stock after buying an additional 5,989 shares during the period. Apple makes up about 4.4% of Security National Bank of Sioux City Iowa IA’s portfolio, making the stock its 3rd biggest holding. Security National Bank of Sioux City Iowa IA’s holdings in Apple were worth $10,597,000 at the end of the most recent reporting period.

A number of other hedge funds and other institutional investors also recently added to or reduced their stakes in AAPL. Berkshire Hathaway Inc purchased a new position in shares of Apple in the 2nd quarter worth $65,950,297,000. Bank of America Corp DE bought a new stake in shares of Apple in the 2nd quarter worth about $36,986,090,000. Legal & General Group Plc purchased a new stake in shares of Apple during the 2nd quarter valued at about $30,443,242,000. Deutsche Bank AG purchased a new stake in shares of Apple during the 2nd quarter valued at about $13,658,359,000. Finally, Mitsubishi UFJ Asset Management Co. Ltd. purchased a new stake in shares of Apple during the 2nd quarter valued at about $10,588,946,000. 67.73% of the stock is owned by institutional investors.

Analyst Upgrades and Downgrades
Several research firms recently commented on AAPL. Citic Securities lifted their price target on Apple from $300.00 to $349.00 in a research report on Thursday, August 6th. CICC Research upped their price objective on Apple from $310.00 to $340.00 and gave the company an “outperform” rating in a research report on Tuesday, August 4th. Arete Research raised their price objective on Apple from $305.00 to $335.00 and gave the company a “buy” rating in a research note on Wednesday, June 24th. BTIG Research began coverage on Apple in a report on Monday, August 17th. They issued a “neutral” rating for the company. Finally, Sanford C. Bernstein reissued an “outperform” rating on shares of Apple in a research report on Friday, September 25th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, fourteen have assigned a Hold rating and two have given a Sell rating to the company. According to data from MarketBeat.com, Apple presently has an average rating of “Moderate Buy” and a consensus price target of $340.39.

View Our Latest Research Report on AAPL
Apple Trading Up 1.3%
Shares of NASDAQ AAPL opened at $340.97 on Tuesday. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The business’s 50 day moving average price is $323.36 and its 200-day moving average price is $303.99. Apple Inc. has a fifty-two week low of $243.42 and a fifty-two week high of $345.34. The company has a market cap of $4.98 trillion, a price-to-earnings ratio of 39.10, a PEG ratio of 2.68 and a beta of 1.07.

Apple (NASDAQ:AAPL – Get Free Report) last issued its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The firm had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business’s revenue was up 16.4% on a year-over-year basis. During the same period in the previous year, the firm earned $1.57 earnings per share. On average, sell-side analysts expect that Apple Inc. will post 8.75 earnings per share for the current year.

Apple Dividend Announcement
The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were issued a dividend of $0.27 per share. The ex-dividend date was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. Apple’s dividend payout ratio (DPR) is presently 12.39%.

Insider Activity at Apple
In related news, SVP Deirdre O’brien sold 46,389 shares of the stock in a transaction that occurred on Friday, October 2nd. The stock was sold at an average price of $333.42, for a total value of $15,467,020.38. Following the transaction, the senior vice president owned 136,810 shares of the company’s stock, valued at $45,615,190.20. This represents a 25.32% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 2,399 shares of the stock in a transaction that occurred on Tuesday, October 6th. The stock was sold at an average price of $332.01, for a total value of $796,491.99. Following the completion of the transaction, the senior vice president directly owned 39,593 shares in the company, valued at approximately $13,145,271.93. This trade represents a 5.71% decrease in their position. The SEC filing for this sale provides additional information. Over the last 90 days, insiders have sold 279,383 shares of company stock worth $92,912,517. Corporate insiders own 0.06% of the company’s stock.

Key Apple News
Here are the key news stories impacting Apple this week:

Positive Sentiment: JPMorgan raised its Apple price target from $340 to $360 and maintained an “Overweight” rating, citing improved iPhone 18 Pro demand. Bank of America reiterated its Buy rating and kept a $370 target, viewing potential Starlink competition as manageable. Apple Stock Climbs as JPMorgan Lifts Target, BofA Reiterates Buy
Positive Sentiment: Apple reportedly reached a 22% share of the global smartphone market in the third quarter, supported by premium iPhone 18 Pro demand despite an overall industry shipment decline. Reports of strong orders for a new foldable iPhone also provided an additional growth narrative. Apple Stock Nears Record High as iPhone Market Share Hits 22%
Positive Sentiment: Investors are anticipating Apple’s expanded smart-home strategy, including a rumored HomeView hub and updated Apple TV and HomePod mini. A successful launch could strengthen Apple’s ecosystem and open a new product category. Will the HomeView Be Apple’s First Smart Home Success?
Neutral Sentiment: CEO succession is proceeding with John Ternus replacing Tim Cook, while Cook becomes executive chairman. Apple also met with Chinese officials, underscoring the importance of maintaining stable business and trade relations in its largest overseas market. Tim Cook Meets China’s Vice Premier
Negative Sentiment: SpaceX’s planned Starlink mobile service could pressure wireless-carrier subsidies that support iPhone sales and eventually create a competing smartphone ecosystem. SpaceX’s Starlink Could Pose Risks to Apple
Negative Sentiment: Reported supplier order reductions and rising memory costs are renewing concerns about iPhone 18 demand and margins. Google’s integration of wearable data with more than 160 lab tests also increases competition for Apple’s health-platform advantage. iPhone 18 Demand and Supplier Order Cuts

Apple Profile
(Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and software platforms, including iOS, macOS, iPadOS, watchOS and visionOS.

Apple’s services business includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+ and iCloud.

Read More

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Salesforce Just Got a Rare Double Upgrade—What Changed?
OpenAI’s Revenue Scare Could Be a Big Opportunity for Investors
China Still Dominates Rare Earths—These 3 U.S. Companies Could Benefit
3 REITs That May Win in a Higher Interest Rate Environment

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2026-10-13 08:59 11d ago
2026-10-13 03:45 12d ago
28,321,085 Apple Inc. $AAPL Shares Acquired by State Street Corp
AAPL Apple
FMP Stock News
Original source text
State Street Corp raised its position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 4.7% in the second quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund owned 630,662,494 shares of the iPhone maker’s stock after acquiring an additional 28,321,085 shares during the quarter. Apple makes up about 3.6% of State Street Corp’s holdings, making the stock its 2nd largest holding. State Street Corp owned 4.32% of Apple worth $182,897,769,000 at the end of the most recent reporting period.

Several other hedge funds and other institutional investors have also made changes to their positions in AAPL. Berkshire Hathaway Inc acquired a new stake in shares of Apple in the second quarter valued at about $65,950,297,000. Bank of America Corp DE acquired a new position in Apple during the second quarter worth about $36,986,090,000. Legal & General Group Plc acquired a new position in Apple during the second quarter worth about $30,443,242,000. Amundi boosted its position in Apple by 23.2% during the first quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock worth $18,547,637,000 after acquiring an additional 13,780,080 shares during the last quarter. Finally, Dimensional Fund Advisors LP grew its stake in Apple by 1.7% during the 1st quarter. Dimensional Fund Advisors LP now owns 58,554,032 shares of the iPhone maker’s stock valued at $14,858,200,000 after acquiring an additional 979,832 shares in the last quarter. Hedge funds and other institutional investors own 67.73% of the company’s stock.

Insider Buying and Selling
In related news, insider Timothy D. Cook sold 191,753 shares of the stock in a transaction on Friday, October 2nd. The stock was sold at an average price of $332.96, for a total value of $63,846,078.88. Following the transaction, the insider owned 3,264,168 shares of the company’s stock, valued at $1,086,837,377.28. This represents a 5.55% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Deirdre O’brien sold 46,389 shares of the company’s stock in a transaction that occurred on Friday, October 2nd. The shares were sold at an average price of $333.42, for a total value of $15,467,020.38. Following the completion of the transaction, the senior vice president directly owned 136,810 shares of the company’s stock, valued at $45,615,190.20. This trade represents a 25.32% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 279,383 shares of company stock worth $92,912,517 in the last quarter. Company insiders own 0.06% of the company’s stock.

Apple Stock Up 1.3%
NASDAQ:AAPL opened at $340.97 on Tuesday. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. The stock’s fifty day moving average is $323.36 and its two-hundred day moving average is $303.99. Apple Inc. has a 52 week low of $243.42 and a 52 week high of $345.34. The stock has a market capitalization of $4.98 trillion, a price-to-earnings ratio of 39.10, a price-to-earnings-growth ratio of 2.68 and a beta of 1.07.
Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. The business had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%. The company’s revenue was up 16.4% on a year-over-year basis. During the same quarter in the prior year, the company earned $1.57 earnings per share. Research analysts anticipate that Apple Inc. will post 8.75 EPS for the current year.

Apple Announces Dividend
The business also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were paid a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s payout ratio is presently 12.39%.

Analyst Ratings Changes
Several equities research analysts recently commented on the company. Morgan Stanley set a $355.00 price target on Apple and gave the company an “overweight” rating in a report on Thursday, October 1st. Weiss Ratings raised Apple from a “buy (b-)” rating to a “buy (b)” rating in a research note on Thursday. Arete Research upped their target price on Apple from $305.00 to $335.00 and gave the company a “buy” rating in a report on Wednesday, June 24th. Citigroup restated a “buy” rating on shares of Apple in a report on Thursday, September 10th. Finally, CICC Research raised their target price on Apple from $310.00 to $340.00 and gave the stock an “outperform” rating in a research note on Tuesday, August 4th. One analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, fourteen have given a Hold rating and two have issued a Sell rating to the company’s stock. According to data from MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus target price of $340.39.

Get Our Latest Analysis on Apple

Key Stories Impacting Apple
Here are the key news stories impacting Apple this week:

Positive Sentiment: JPMorgan raised its Apple price target from $340 to $360 and maintained an “Overweight” rating, citing improved iPhone 18 Pro demand. Bank of America reiterated its Buy rating and kept a $370 target, viewing potential Starlink competition as manageable. Apple Stock Climbs as JPMorgan Lifts Target, BofA Reiterates Buy
Positive Sentiment: Apple reportedly reached a 22% share of the global smartphone market in the third quarter, supported by premium iPhone 18 Pro demand despite an overall industry shipment decline. Reports of strong orders for a new foldable iPhone also provided an additional growth narrative. Apple Stock Nears Record High as iPhone Market Share Hits 22%
Positive Sentiment: Investors are anticipating Apple’s expanded smart-home strategy, including a rumored HomeView hub and updated Apple TV and HomePod mini. A successful launch could strengthen Apple’s ecosystem and open a new product category. Will the HomeView Be Apple’s First Smart Home Success?
Neutral Sentiment: CEO succession is proceeding with John Ternus replacing Tim Cook, while Cook becomes executive chairman. Apple also met with Chinese officials, underscoring the importance of maintaining stable business and trade relations in its largest overseas market. Tim Cook Meets China’s Vice Premier
Negative Sentiment: SpaceX’s planned Starlink mobile service could pressure wireless-carrier subsidies that support iPhone sales and eventually create a competing smartphone ecosystem. SpaceX’s Starlink Could Pose Risks to Apple
Negative Sentiment: Reported supplier order reductions and rising memory costs are renewing concerns about iPhone 18 demand and margins. Google’s integration of wearable data with more than 160 lab tests also increases competition for Apple’s health-platform advantage. iPhone 18 Demand and Supplier Order Cuts

About Apple
(Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and software platforms, including iOS, macOS, iPadOS, watchOS and visionOS.

Apple’s services business includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+ and iCloud.

Further Reading

Five stocks we like better than Apple
Salesforce Just Got a Rare Double Upgrade—What Changed?
OpenAI’s Revenue Scare Could Be a Big Opportunity for Investors
China Still Dominates Rare Earths—These 3 U.S. Companies Could Benefit
3 REITs That May Win in a Higher Interest Rate Environment

Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
2026-10-13 08:59 11d ago
2026-10-13 03:45 12d ago
Apple Inc. $AAPL Stock: Silicon Valley Capital Partners Boosts Position
AAPL Apple
FMP Stock News
Original source text
Silicon Valley Capital Partners boosted its stake in Apple Inc. (NASDAQ:AAPL – Free Report) by 0.8% during the 2nd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 205,570 shares of the iPhone maker’s stock after acquiring an additional 1,555 shares during the period. Apple accounts for 5.4% of Silicon Valley Capital Partners’ portfolio, making the stock its 5th largest position. Silicon Valley Capital Partners’ holdings in Apple were worth $59,484,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

A number of other large investors have also recently added to or reduced their stakes in the stock. Sterling Wealth Management Inc. increased its holdings in Apple by 0.3% in the second quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock valued at $3,351,000 after buying an additional 30 shares during the last quarter. Evansbrook LLC raised its stake in Apple by 0.4% during the first quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock valued at $2,054,000 after buying an additional 34 shares in the last quarter. JMG Financial Group Ltd. grew its position in shares of Apple by 0.7% in the 1st quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock worth $1,295,000 after acquiring an additional 35 shares in the last quarter. Advocate Investing Services LLC increased its holdings in shares of Apple by 0.5% in the 2nd quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker’s stock valued at $2,271,000 after acquiring an additional 39 shares during the last quarter. Finally, Sugar Maple Asset Management LLC increased its holdings in shares of Apple by 2.0% in the 1st quarter. Sugar Maple Asset Management LLC now owns 2,029 shares of the iPhone maker’s stock valued at $515,000 after acquiring an additional 40 shares during the last quarter. 67.73% of the stock is currently owned by institutional investors.

Insider Activity at Apple
In other Apple news, insider Timothy D. Cook sold 191,753 shares of the company’s stock in a transaction dated Friday, October 2nd. The shares were sold at an average price of $332.96, for a total value of $63,846,078.88. Following the completion of the sale, the insider directly owned 3,264,168 shares of the company’s stock, valued at approximately $1,086,837,377.28. This represents a 5.55% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 2,399 shares of the stock in a transaction on Tuesday, October 6th. The shares were sold at an average price of $332.01, for a total value of $796,491.99. Following the completion of the transaction, the senior vice president owned 39,593 shares of the company’s stock, valued at $13,145,271.93. This trade represents a 5.71% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 279,383 shares of company stock valued at $92,912,517 over the last quarter. Corporate insiders own 0.06% of the company’s stock.

Apple Stock Up 1.3%
Shares of Apple stock opened at $340.97 on Tuesday. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. Apple Inc. has a 1-year low of $243.42 and a 1-year high of $345.34. The business’s fifty day moving average price is $323.36 and its two-hundred day moving average price is $303.99. The company has a market capitalization of $4.98 trillion, a P/E ratio of 39.10, a PEG ratio of 2.68 and a beta of 1.07.
Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The business had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company’s revenue was up 16.4% on a year-over-year basis. During the same period in the previous year, the business earned $1.57 earnings per share. As a group, research analysts forecast that Apple Inc. will post 8.75 EPS for the current year.

Apple Announces Dividend
The business also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were paid a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple’s dividend payout ratio (DPR) is presently 12.39%.

Analyst Upgrades and Downgrades
Several research firms recently issued reports on AAPL. Rothschild & Co Redburn set a $400.00 price target on Apple and gave the company a “buy” rating in a research report on Monday, August 17th. Royal Bank Of Canada set a $365.00 target price on shares of Apple in a research note on Wednesday, July 15th. Citic Securities boosted their target price on shares of Apple from $300.00 to $349.00 in a research note on Thursday, August 6th. KGI Securities cut shares of Apple from an “outperform” rating to a “hold” rating and set a $315.00 target price on the stock. in a report on Monday, June 22nd. Finally, Barclays restated an “underweight” rating and issued a $245.00 price target (down from $253.00) on shares of Apple in a research report on Friday, July 31st. One investment analyst has rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, fourteen have assigned a Hold rating and two have assigned a Sell rating to the company. Based on data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $340.39.

Read Our Latest Stock Analysis on Apple

Apple News Roundup
Here are the key news stories impacting Apple this week:

Positive Sentiment: JPMorgan raised its Apple price target from $340 to $360 and maintained an “Overweight” rating, citing improved iPhone 18 Pro demand. Bank of America reiterated its Buy rating and kept a $370 target, viewing potential Starlink competition as manageable. Apple Stock Climbs as JPMorgan Lifts Target, BofA Reiterates Buy
Positive Sentiment: Apple reportedly reached a 22% share of the global smartphone market in the third quarter, supported by premium iPhone 18 Pro demand despite an overall industry shipment decline. Reports of strong orders for a new foldable iPhone also provided an additional growth narrative. Apple Stock Nears Record High as iPhone Market Share Hits 22%
Positive Sentiment: Investors are anticipating Apple’s expanded smart-home strategy, including a rumored HomeView hub and updated Apple TV and HomePod mini. A successful launch could strengthen Apple’s ecosystem and open a new product category. Will the HomeView Be Apple’s First Smart Home Success?
Neutral Sentiment: CEO succession is proceeding with John Ternus replacing Tim Cook, while Cook becomes executive chairman. Apple also met with Chinese officials, underscoring the importance of maintaining stable business and trade relations in its largest overseas market. Tim Cook Meets China’s Vice Premier
Negative Sentiment: SpaceX’s planned Starlink mobile service could pressure wireless-carrier subsidies that support iPhone sales and eventually create a competing smartphone ecosystem. SpaceX’s Starlink Could Pose Risks to Apple
Negative Sentiment: Reported supplier order reductions and rising memory costs are renewing concerns about iPhone 18 demand and margins. Google’s integration of wearable data with more than 160 lab tests also increases competition for Apple’s health-platform advantage. iPhone 18 Demand and Supplier Order Cuts

Apple Company Profile
(Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and software platforms, including iOS, macOS, iPadOS, watchOS and visionOS.

Apple’s services business includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+ and iCloud.

Featured Stories

Five stocks we like better than Apple
Salesforce Just Got a Rare Double Upgrade—What Changed?
OpenAI’s Revenue Scare Could Be a Big Opportunity for Investors
China Still Dominates Rare Earths—These 3 U.S. Companies Could Benefit
3 REITs That May Win in a Higher Interest Rate Environment

Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
2026-10-13 08:59 11d ago
2026-10-13 03:45 12d ago
Apple Inc. $AAPL Stake Lowered by Security National Bank of SO Dak
AAPL Apple
FMP Stock News
Original source text
Security National Bank of SO Dak reduced its holdings in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 11.3% in the 2nd quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The fund owned 38,468 shares of the iPhone maker’s stock after selling 4,893 shares during the quarter. Apple accounts for about 5.2% of Security National Bank of SO Dak’s investment portfolio, making the stock its 2nd largest holding. Security National Bank of SO Dak’s holdings in Apple were worth $11,131,000 as of its most recent filing with the Securities and Exchange Commission.

Several other institutional investors and hedge funds also recently made changes to their positions in the business. Security National Bank of Sioux City Iowa IA grew its holdings in Apple by 19.6% in the 2nd quarter. Security National Bank of Sioux City Iowa IA now owns 36,623 shares of the iPhone maker’s stock worth $10,597,000 after buying an additional 5,989 shares in the last quarter. Wellington Altus USA Inc. increased its position in Apple by 78.4% in the 2nd quarter. Wellington Altus USA Inc. now owns 10,633 shares of the iPhone maker’s stock valued at $3,077,000 after acquiring an additional 4,674 shares during the period. Reynders McVeigh Capital Management LLC raised its stake in Apple by 29.2% during the 2nd quarter. Reynders McVeigh Capital Management LLC now owns 600,912 shares of the iPhone maker’s stock valued at $177,300,000 after acquiring an additional 135,884 shares in the last quarter. Revere Asset Management Inc raised its stake in Apple by 5.1% during the 2nd quarter. Revere Asset Management Inc now owns 1,443 shares of the iPhone maker’s stock valued at $418,000 after acquiring an additional 70 shares in the last quarter. Finally, Bullseye Investment Management LLC acquired a new position in Apple during the 2nd quarter worth $284,000. 67.73% of the stock is currently owned by hedge funds and other institutional investors.

Insider Activity at Apple In other Apple news, CEO John Ternus sold 25,412 shares of Apple stock in a transaction on Friday, October 2nd. The stock was sold at an average price of $332.94, for a total transaction of $8,460,671.28. Following the completion of the transaction, the chief executive officer directly owned 59,567 shares of the company’s stock, valued at approximately $19,832,236.98. This trade represents a 29.90% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Deirdre O’brien sold 46,389 shares of the firm’s stock in a transaction that occurred on Friday, October 2nd. The stock was sold at an average price of $333.42, for a total transaction of $15,467,020.38. Following the sale, the senior vice president directly owned 136,810 shares of the company’s stock, valued at approximately $45,615,190.20. The trade was a 25.32% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last three months, insiders have sold 279,383 shares of company stock worth $92,912,517. Insiders own 0.06% of the company’s stock.

Apple News Summary Here are the key news stories impacting Apple this week: Positive Sentiment: JPMorgan raised its Apple price target from $340 to $360 and maintained an “Overweight” rating, citing improved iPhone 18 Pro demand. Bank of America reiterated its Buy rating and kept a $370 target, viewing potential Starlink competition as manageable. Apple Stock Climbs as JPMorgan Lifts Target, BofA Reiterates Buy Positive Sentiment: Apple reportedly reached a 22% share of the global smartphone market in the third quarter, supported by premium iPhone 18 Pro demand despite an overall industry shipment decline. Reports of strong orders for a new foldable iPhone also provided an additional growth narrative. Apple Stock Nears Record High as iPhone Market Share Hits 22% Positive Sentiment: Investors are anticipating Apple’s expanded smart-home strategy, including a rumored HomeView hub and updated Apple TV and HomePod mini. A successful launch could strengthen Apple’s ecosystem and open a new product category. Will the HomeView Be Apple’s First Smart Home Success? Neutral Sentiment: CEO succession is proceeding with John Ternus replacing Tim Cook, while Cook becomes executive chairman. Apple also met with Chinese officials, underscoring the importance of maintaining stable business and trade relations in its largest overseas market. Tim Cook Meets China’s Vice Premier Negative Sentiment: SpaceX’s planned Starlink mobile service could pressure wireless-carrier subsidies that support iPhone sales and eventually create a competing smartphone ecosystem. SpaceX’s Starlink Could Pose Risks to Apple Negative Sentiment: Reported supplier order reductions and rising memory costs are renewing concerns about iPhone 18 demand and margins. Google’s integration of wearable data with more than 160 lab tests also increases competition for Apple’s health-platform advantage. iPhone 18 Demand and Supplier Order Cuts Apple Trading Up 1.3% NASDAQ AAPL opened at $340.97 on Tuesday. Apple Inc. has a twelve month low of $243.42 and a twelve month high of $345.34. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The stock has a market cap of $4.98 trillion, a price-to-earnings ratio of 39.10, a PEG ratio of 2.68 and a beta of 1.07. The firm’s 50 day moving average price is $323.36 and its two-hundred day moving average price is $303.99.

Apple (NASDAQ:AAPL – Get Free Report) last issued its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The company had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%. The firm’s quarterly revenue was up 16.4% on a year-over-year basis. During the same quarter in the prior year, the company earned $1.57 EPS. Equities analysts anticipate that Apple Inc. will post 8.75 EPS for the current year.

Apple Dividend Announcement The firm also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were given a $0.27 dividend. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s payout ratio is currently 12.39%.

Analyst Upgrades and Downgrades A number of equities research analysts recently weighed in on AAPL shares. Phillip Securities lifted their price objective on shares of Apple from $290.00 to $300.00 and gave the company a “neutral” rating in a research note on Monday, September 14th. HSBC reiterated a “buy” rating and issued a $366.00 target price on shares of Apple in a research report on Tuesday, September 8th. Needham & Company LLC reissued a “hold” rating on shares of Apple in a research note on Thursday, October 1st. Sanford C. Bernstein restated an “outperform” rating on shares of Apple in a research report on Friday, September 25th. Finally, Arete Research upped their price target on shares of Apple from $305.00 to $335.00 and gave the stock a “buy” rating in a research note on Wednesday, June 24th. One research analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, fourteen have given a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus price target of $340.39.

Check Out Our Latest Report on Apple

About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and software platforms, including iOS, macOS, iPadOS, watchOS and visionOS.

Apple’s services business includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+ and iCloud.

Featured Stories Five stocks we like better than Apple Salesforce Just Got a Rare Double Upgrade—What Changed? OpenAI’s Revenue Scare Could Be a Big Opportunity for Investors China Still Dominates Rare Earths—These 3 U.S. Companies Could Benefit 3 REITs That May Win in a Higher Interest Rate Environment Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
2026-10-13 08:59 11d ago
2026-10-13 03:45 12d ago
Smith Chas P & Associates PA Cpas Sells 12,057 Shares of Apple Inc. $AAPL
AAPL Apple
FMP Stock News
Original source text
Smith Chas P & Associates PA Cpas lessened its holdings in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 2.8% during the second quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The fund owned 411,508 shares of the iPhone maker’s stock after selling 12,057 shares during the period. Apple accounts for about 5.8% of Smith Chas P & Associates PA Cpas’ investment portfolio, making the stock its 2nd biggest holding. Smith Chas P & Associates PA Cpas’ holdings in Apple were worth $119,074,000 at the end of the most recent quarter.

A number of other hedge funds and other institutional investors also recently modified their holdings of AAPL. Avenir Tech Ltd acquired a new stake in shares of Apple during the 2nd quarter valued at $29,000. Longfellow Investment Management Co. LLC acquired a new position in Apple during the second quarter worth $30,000. Lifetime Wealth Management P.C. acquired a new stake in shares of Apple in the fourth quarter worth $41,000. Ascentis Wealth Management LLC grew its holdings in Apple by 822.7% in the 2nd quarter. Ascentis Wealth Management LLC now owns 292,493 shares of the iPhone maker’s stock valued at $85,000 after buying an additional 260,792 shares during the last quarter. Finally, Basso Capital Management L.P. acquired a new stake in Apple during the fourth quarter worth about $88,000. Institutional investors own 67.73% of the company’s stock.

Wall Street Analysts Forecast Growth Several brokerages have recently commented on AAPL. Seaport Research Partners downgraded shares of Apple from a “buy” rating to a “neutral” rating in a research note on Monday, August 17th. Royal Bank Of Canada set a $365.00 price target on shares of Apple in a report on Wednesday, July 15th. The Goldman Sachs Group began coverage on shares of Apple in a research report on Monday, August 17th. They issued a “buy” rating for the company. UBS Group reaffirmed a “neutral” rating on shares of Apple in a report on Tuesday, October 6th. Finally, Bank of America reiterated a “buy” rating and issued a $370.00 price objective on shares of Apple in a research report on Wednesday, September 23rd. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, fourteen have assigned a Hold rating and two have assigned a Sell rating to the company’s stock. According to MarketBeat.com, Apple presently has a consensus rating of “Moderate Buy” and a consensus price target of $340.39.

View Our Latest Analysis on Apple Apple Trading Up 1.3% Shares of Apple stock opened at $340.97 on Tuesday. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. Apple Inc. has a 12-month low of $243.42 and a 12-month high of $345.34. The company has a market capitalization of $4.98 trillion, a price-to-earnings ratio of 39.10, a PEG ratio of 2.68 and a beta of 1.07. The firm’s 50-day moving average price is $323.36 and its two-hundred day moving average price is $303.99.

Apple (NASDAQ:AAPL – Get Free Report) last issued its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. During the same period in the previous year, the company earned $1.57 EPS. The business’s revenue for the quarter was up 16.4% compared to the same quarter last year. On average, analysts forecast that Apple Inc. will post 8.75 earnings per share for the current fiscal year.

Apple Announces Dividend The firm also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were paid a dividend of $0.27 per share. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple’s dividend payout ratio is presently 12.39%.

Insiders Place Their Bets In other news, CEO John Ternus sold 25,412 shares of the business’s stock in a transaction on Friday, October 2nd. The stock was sold at an average price of $332.94, for a total transaction of $8,460,671.28. Following the completion of the transaction, the chief executive officer owned 59,567 shares of the company’s stock, valued at approximately $19,832,236.98. The trade was a 29.90% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Deirdre O’brien sold 46,389 shares of the business’s stock in a transaction on Friday, October 2nd. The stock was sold at an average price of $333.42, for a total value of $15,467,020.38. Following the transaction, the senior vice president directly owned 136,810 shares of the company’s stock, valued at $45,615,190.20. This trade represents a 25.32% decrease in their position. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 279,383 shares of company stock valued at $92,912,517 over the last ninety days. Company insiders own 0.06% of the company’s stock.

Key Stories Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: JPMorgan raised its Apple price target from $340 to $360 and maintained an “Overweight” rating, citing improved iPhone 18 Pro demand. Bank of America reiterated its Buy rating and kept a $370 target, viewing potential Starlink competition as manageable. Apple Stock Climbs as JPMorgan Lifts Target, BofA Reiterates Buy Positive Sentiment: Apple reportedly reached a 22% share of the global smartphone market in the third quarter, supported by premium iPhone 18 Pro demand despite an overall industry shipment decline. Reports of strong orders for a new foldable iPhone also provided an additional growth narrative. Apple Stock Nears Record High as iPhone Market Share Hits 22% Positive Sentiment: Investors are anticipating Apple’s expanded smart-home strategy, including a rumored HomeView hub and updated Apple TV and HomePod mini. A successful launch could strengthen Apple’s ecosystem and open a new product category. Will the HomeView Be Apple’s First Smart Home Success? Neutral Sentiment: CEO succession is proceeding with John Ternus replacing Tim Cook, while Cook becomes executive chairman. Apple also met with Chinese officials, underscoring the importance of maintaining stable business and trade relations in its largest overseas market. Tim Cook Meets China’s Vice Premier Negative Sentiment: SpaceX’s planned Starlink mobile service could pressure wireless-carrier subsidies that support iPhone sales and eventually create a competing smartphone ecosystem. SpaceX’s Starlink Could Pose Risks to Apple Negative Sentiment: Reported supplier order reductions and rising memory costs are renewing concerns about iPhone 18 demand and margins. Google’s integration of wearable data with more than 160 lab tests also increases competition for Apple’s health-platform advantage. iPhone 18 Demand and Supplier Order Cuts Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and software platforms, including iOS, macOS, iPadOS, watchOS and visionOS.

Apple’s services business includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+ and iCloud.

See Also Five stocks we like better than Apple Salesforce Just Got a Rare Double Upgrade—What Changed? OpenAI’s Revenue Scare Could Be a Big Opportunity for Investors China Still Dominates Rare Earths—These 3 U.S. Companies Could Benefit 3 REITs That May Win in a Higher Interest Rate Environment Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

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2026-10-13 08:59 11d ago
2026-10-13 03:45 12d ago
2,543 Apple Inc. $AAPL Shares Acquired by Talon Private Wealth LLC
AAPL Apple
FMP Stock News
Original source text
Talon Private Wealth LLC increased its position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 11.5% during the second quarter, according to its most recent Form 13F filing with the SEC. The firm owned 24,561 shares of the iPhone maker’s stock after buying an additional 2,543 shares during the period. Apple comprises about 0.8% of Talon Private Wealth LLC’s portfolio, making the stock its 29th biggest position. Talon Private Wealth LLC’s holdings in Apple were worth $7,107,000 at the end of the most recent reporting period.

Several other hedge funds have also recently added to or reduced their stakes in AAPL. Sterling Wealth Management Inc. lifted its position in shares of Apple by 0.3% during the 2nd quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock worth $3,351,000 after purchasing an additional 30 shares during the last quarter. Evansbrook LLC increased its holdings in Apple by 0.4% in the first quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock valued at $2,054,000 after buying an additional 34 shares during the last quarter. JMG Financial Group Ltd. increased its holdings in Apple by 0.7% in the first quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock valued at $1,295,000 after buying an additional 35 shares during the last quarter. Advocate Investing Services LLC increased its holdings in Apple by 0.5% in the second quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker’s stock valued at $2,271,000 after buying an additional 39 shares during the last quarter. Finally, Sugar Maple Asset Management LLC raised its stake in Apple by 2.0% in the first quarter. Sugar Maple Asset Management LLC now owns 2,029 shares of the iPhone maker’s stock valued at $515,000 after buying an additional 40 shares in the last quarter. Institutional investors and hedge funds own 67.73% of the company’s stock.

Insider Buying and Selling
In related news, CEO John Ternus sold 25,412 shares of the stock in a transaction on Friday, October 2nd. The stock was sold at an average price of $332.94, for a total transaction of $8,460,671.28. Following the completion of the sale, the chief executive officer directly owned 59,567 shares of the company’s stock, valued at $19,832,236.98. This trade represents a 29.90% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Deirdre O’brien sold 46,389 shares of Apple stock in a transaction on Friday, October 2nd. The shares were sold at an average price of $333.42, for a total transaction of $15,467,020.38. Following the completion of the transaction, the senior vice president owned 136,810 shares in the company, valued at approximately $45,615,190.20. This trade represents a 25.32% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold 279,383 shares of company stock valued at $92,912,517 in the last ninety days. Company insiders own 0.06% of the company’s stock.

Apple Stock Up 1.3%
AAPL opened at $340.97 on Tuesday. The business has a 50 day moving average price of $323.36 and a two-hundred day moving average price of $303.99. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. The company has a market cap of $4.98 trillion, a PE ratio of 39.10, a P/E/G ratio of 2.68 and a beta of 1.07. Apple Inc. has a 52 week low of $243.42 and a 52 week high of $345.34.
Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%. The company had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. During the same period last year, the firm earned $1.57 EPS. The firm’s revenue for the quarter was up 16.4% on a year-over-year basis. As a group, research analysts anticipate that Apple Inc. will post 8.75 EPS for the current year.

Apple Dividend Announcement
The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were issued a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s dividend payout ratio (DPR) is currently 12.39%.

Key Headlines Impacting Apple
Here are the key news stories impacting Apple this week:

Positive Sentiment: JPMorgan raised its Apple price target from $340 to $360 and maintained an “Overweight” rating, citing improved iPhone 18 Pro demand. Bank of America reiterated its Buy rating and kept a $370 target, viewing potential Starlink competition as manageable. Apple Stock Climbs as JPMorgan Lifts Target, BofA Reiterates Buy
Positive Sentiment: Apple reportedly reached a 22% share of the global smartphone market in the third quarter, supported by premium iPhone 18 Pro demand despite an overall industry shipment decline. Reports of strong orders for a new foldable iPhone also provided an additional growth narrative. Apple Stock Nears Record High as iPhone Market Share Hits 22%
Positive Sentiment: Investors are anticipating Apple’s expanded smart-home strategy, including a rumored HomeView hub and updated Apple TV and HomePod mini. A successful launch could strengthen Apple’s ecosystem and open a new product category. Will the HomeView Be Apple’s First Smart Home Success?
Neutral Sentiment: CEO succession is proceeding with John Ternus replacing Tim Cook, while Cook becomes executive chairman. Apple also met with Chinese officials, underscoring the importance of maintaining stable business and trade relations in its largest overseas market. Tim Cook Meets China’s Vice Premier
Negative Sentiment: SpaceX’s planned Starlink mobile service could pressure wireless-carrier subsidies that support iPhone sales and eventually create a competing smartphone ecosystem. SpaceX’s Starlink Could Pose Risks to Apple
Negative Sentiment: Reported supplier order reductions and rising memory costs are renewing concerns about iPhone 18 demand and margins. Google’s integration of wearable data with more than 160 lab tests also increases competition for Apple’s health-platform advantage. iPhone 18 Demand and Supplier Order Cuts

Analysts Set New Price Targets
A number of brokerages have issued reports on AAPL. Robert W. Baird lifted their price target on Apple from $310.00 to $330.00 and gave the stock an “outperform” rating in a report on Friday, July 24th. Citigroup reiterated a “buy” rating on shares of Apple in a report on Thursday, September 10th. Citic Securities raised their target price on Apple from $300.00 to $349.00 in a research report on Thursday, August 6th. UBS Group restated a “neutral” rating on shares of Apple in a research note on Tuesday, October 6th. Finally, Weiss Ratings raised Apple from a “buy (b-)” rating to a “buy (b)” rating in a report on Thursday. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, fourteen have given a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and an average price target of $340.39.

Read Our Latest Report on Apple

Apple Profile
(Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and software platforms, including iOS, macOS, iPadOS, watchOS and visionOS.

Apple’s services business includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+ and iCloud.

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2026-10-13 08:59 11d ago
2026-10-13 03:45 12d ago
Reynders McVeigh Capital Management LLC Purchases 135,884 Shares of Apple Inc. $AAPL
AAPL Apple
FMP Stock News
Original source text
Reynders McVeigh Capital Management LLC increased its position in Apple Inc. (NASDAQ:AAPL – Free Report) by 29.2% in the 2nd quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The firm owned 600,912 shares of the iPhone maker’s stock after purchasing an additional 135,884 shares during the quarter. Apple makes up 7.2% of Reynders McVeigh Capital Management LLC’s portfolio, making the stock its 2nd largest holding. Reynders McVeigh Capital Management LLC’s holdings in Apple were worth $177,300,000 at the end of the most recent quarter.

A number of other institutional investors have also recently bought and sold shares of the business. Berkshire Hathaway Inc acquired a new stake in shares of Apple during the 2nd quarter valued at about $65,950,297,000. Bank of America Corp DE acquired a new position in Apple in the second quarter worth about $36,986,090,000. Legal & General Group Plc acquired a new position in Apple in the second quarter worth about $30,443,242,000. Amundi lifted its stake in Apple by 23.2% during the first quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock worth $18,547,637,000 after purchasing an additional 13,780,080 shares during the period. Finally, Dimensional Fund Advisors LP lifted its stake in Apple by 1.7% during the first quarter. Dimensional Fund Advisors LP now owns 58,554,032 shares of the iPhone maker’s stock worth $14,858,200,000 after purchasing an additional 979,832 shares during the period. Institutional investors and hedge funds own 67.73% of the company’s stock.

Insiders Place Their Bets In other news, insider Timothy Cook sold 191,753 shares of the firm’s stock in a transaction on Friday, October 2nd. The stock was sold at an average price of $332.96, for a total value of $63,846,078.88. Following the completion of the sale, the insider directly owned 3,264,168 shares in the company, valued at approximately $1,086,837,377.28. This trade represents a 5.55% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Deirdre O’brien sold 46,389 shares of Apple stock in a transaction dated Friday, October 2nd. The shares were sold at an average price of $333.42, for a total value of $15,467,020.38. Following the completion of the transaction, the senior vice president directly owned 136,810 shares of the company’s stock, valued at $45,615,190.20. This represents a 25.32% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold a total of 279,383 shares of company stock worth $92,912,517 over the last ninety days. Company insiders own 0.06% of the company’s stock.

Key Headlines Impacting Apple Here are the key news stories impacting Apple this week: Positive Sentiment: JPMorgan raised its Apple price target from $340 to $360 and maintained an “Overweight” rating, citing improved iPhone 18 Pro demand. Bank of America reiterated its Buy rating and kept a $370 target, viewing potential Starlink competition as manageable. Apple Stock Climbs as JPMorgan Lifts Target, BofA Reiterates Buy Positive Sentiment: Apple reportedly reached a 22% share of the global smartphone market in the third quarter, supported by premium iPhone 18 Pro demand despite an overall industry shipment decline. Reports of strong orders for a new foldable iPhone also provided an additional growth narrative. Apple Stock Nears Record High as iPhone Market Share Hits 22% Positive Sentiment: Investors are anticipating Apple’s expanded smart-home strategy, including a rumored HomeView hub and updated Apple TV and HomePod mini. A successful launch could strengthen Apple’s ecosystem and open a new product category. Will the HomeView Be Apple’s First Smart Home Success? Neutral Sentiment: CEO succession is proceeding with John Ternus replacing Tim Cook, while Cook becomes executive chairman. Apple also met with Chinese officials, underscoring the importance of maintaining stable business and trade relations in its largest overseas market. Tim Cook Meets China’s Vice Premier Negative Sentiment: SpaceX’s planned Starlink mobile service could pressure wireless-carrier subsidies that support iPhone sales and eventually create a competing smartphone ecosystem. SpaceX’s Starlink Could Pose Risks to Apple Negative Sentiment: Reported supplier order reductions and rising memory costs are renewing concerns about iPhone 18 demand and margins. Google’s integration of wearable data with more than 160 lab tests also increases competition for Apple’s health-platform advantage. iPhone 18 Demand and Supplier Order Cuts Wall Street Analysts Forecast Growth A number of equities research analysts have weighed in on the company. KGI Securities downgraded Apple from an “outperform” rating to a “hold” rating and set a $315.00 price objective on the stock. in a report on Monday, June 22nd. Daiwa Securities Group increased their target price on Apple from $325.00 to $335.00 and gave the stock an “outperform” rating in a report on Tuesday, August 11th. Barclays reissued an “underweight” rating and issued a $245.00 target price (down from $253.00) on shares of Apple in a report on Friday, July 31st. Seaport Research Partners downgraded Apple from a “buy” rating to a “neutral” rating in a research report on Monday, August 17th. Finally, Rosenblatt Securities reaffirmed a “neutral” rating and issued a $303.00 price target on shares of Apple in a research note on Thursday, September 10th. One investment analyst has rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, fourteen have issued a Hold rating and two have issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $340.39.

View Our Latest Analysis on Apple

Apple Stock Up 1.3% NASDAQ AAPL opened at $340.97 on Tuesday. The firm has a market cap of $4.98 trillion, a PE ratio of 39.10, a price-to-earnings-growth ratio of 2.68 and a beta of 1.07. Apple Inc. has a one year low of $243.42 and a one year high of $345.34. The stock’s 50 day simple moving average is $323.36 and its 200 day simple moving average is $303.99. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93.

Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%. The firm had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. During the same period last year, the firm posted $1.57 EPS. The business’s revenue was up 16.4% on a year-over-year basis. As a group, sell-side analysts forecast that Apple Inc. will post 8.75 earnings per share for the current fiscal year.

Apple Dividend Announcement The firm also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio is presently 12.39%.

Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and software platforms, including iOS, macOS, iPadOS, watchOS and visionOS.

Apple’s services business includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+ and iCloud.

Featured Stories Five stocks we like better than Apple Salesforce Just Got a Rare Double Upgrade—What Changed? OpenAI’s Revenue Scare Could Be a Big Opportunity for Investors China Still Dominates Rare Earths—These 3 U.S. Companies Could Benefit 3 REITs That May Win in a Higher Interest Rate Environment

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
2026-10-13 01:37 12d ago
2026-10-12 20:53 12d ago
Apple's iPhone market share climbs to 22%, just one point behind Samsung
AAPL Apple
FMP Stock News
Original source text
CNBC's MacKenzie Sigalos reports on new Counterpoint data showing Apple gaining ground even as the global smartphone market contracts.
2026-10-12 20:43 12d ago
2026-10-12 14:09 12d ago
Why Apple May Have a SpaceX Problem
AAPL Apple
FMP Stock News
Original source text
SpaceX's mobile ambitions could threaten the carrier subsidies that support Apple's iPhone sales, though competition may initially boost promotions.
2026-10-12 20:43 12d ago
2026-10-12 14:41 12d ago
How Apple Plans to Compete in the Home: Power On
AAPL Apple
FMP Stock News
Original source text
Apple is finally ready to unveil its new smart home strategy, seeking to plug a major hole in its ecosystem. Also: New details on the company's Mac and iPad event near the end of October, and the latest on Apple's push to demo the iPhone Duo at retail stores.
2026-10-12 15:46 12d ago
2026-10-12 10:45 12d ago
Apple's Strategy Is Starting to Look Like a Masterstroke of Genius
AAPL Apple
FMP Stock News
Original source text
While rivals burn billions rebuilding their balance sheets around AI infrastructure, Apple is quietly running a very different play, and nine straight earnings beats suggest it might be working better than anyone expected.