Apple Inc (NASDAQ:AAPL, XETRA:APC) is expected to deliver September-quarter revenue broadly in line with forecasts, but rising component costs and slowing growth in key businesses could test investor confidence in the technology giant’s premium valuation, according to UBS.
In a research note ahead of earnings on November 2, UBS forecast revenue of $112.8 billion, slightly below Visible Alpha consensus of $113.6 billion, and diluted earnings per share of $1.97, compared with the $1.99 consensus estimate.
The bank expects iPhone revenue of $56 billion, implying year-over-year growth of about 14%. That would mark a slowdown from growth of 22% to 23% in each of the previous three quarters, as supply chain checks point to more muted near-term demand.
Higher average selling prices, reflecting product mix and recent price increases, are expected to partly offset lower unit volumes.
Services revenue is forecast at $31.6 billion, representing 10% annual growth but a sequential slowdown. UBS estimates that key categories, including the App Store, recorded low single-digit growth during the quarter.
Gross margin remains a key concern. UBS expects a margin of 47.5%, down from 50.1% in the June quarter, which benefited from a larger tariff refund. Excluding tariff effects, the bank estimates gross margin fell about 70 basis points year over year and 100 basis points sequentially, largely due to higher memory chip costs.
Apple could deliver a modest earnings beat if operating expenses come in below expectations, UBS said, although the bank does not expect investors to reward an upside driven primarily by lower spending.
The bank maintained a Neutral rating and a $296 price target, based on about 29 times its blended 2027 and 2028 earnings estimate.
UBS also questioned how long Apple can sustain its recent share-price outperformance. The stock has gained about 13% since late July, compared with a 4% rise for Nvidia and a 1% gain for the Nasdaq 100.
Apple (AAPL -1.00%) stock has had a phenomenal year, up about 26% while the S&P 500 (^GSPC +0.28%) is up around 12%. That's solid outperformance and impressive, considering that Apple really doesn't have much in the way of artificial intelligence tailwinds, unlike some of its big tech peers.
However, great stock performance doesn't always equate to strong business performance in the short term. It usually does over the long term. The reality is that some of the stock's gains to date may prove in vain, as Apple hasn't done enough to sustain these returns over the long term.
In fact, I think a reality check could be coming shortly as Apple reports Q1 fiscal year 2027 results on Nov. 2. December-quarter guidance will be the first look at how much of the memory cost increase Apple is absorbing.
November's correction could come as a shock to some investors, but those paying attention know how difficult Apple's business environment is getting.
Image source: The Motley Fool.
Apple has become a safe haven for AI investors Not everyone is sold on the notion that AI is the future. Many investors believe the big tech companies are investing far too much capital in this technology and would rather back a company that's taking a more modest approach, like Apple.
Instead of spending hundreds of billions on AI computing equipment, it's choosing to use Alphabet's Google Gemini as its base model and pay a fee each time it uses it. Over the long term, this could prove a bad decision, but with AI not making these companies a ton of money right now, it looks prudent in the short term.
As a result of Apple not investing heavily in AI, it has attracted many investors, as it is viewed as a non-AI investment compared with its peers. This has caused its stock price to swell during 2026, and its valuation has followed suit. Apple now trades at some of its highest valuations seen in the past decade.
AAPL PE Ratio data by YCharts
Now, if Apple had returned to its previous valuation highs, posting jaw-dropping growth and excellent results, I would think differently. And while it's true Apple's results have been improving (its Q4 FY 2026 growth rate was 16%, the best since 2021), it's still nothing compared to what some of its peers are delivering.
Take AI powerhouse Nvidia (NVDA -0.29%), for example. Nvidia trades at a mere 27 times trailing earnings and is growing revenue at 106%. Furthermore, management estimates next year's revenue growth to be 70%. It's hard to convince me that a stock like Apple should be valued at a premium to that growth, but that's the case.
The bearish outlook on AI has gotten a bit out of hand in the market, and it could contribute to Apple's stock selling off in the last quarter of 2026 if investors rotate back into AI stocks. But there's also another issue for Apple unfolding.
Apple's margins could come under pressure One of the biggest stories in the tech world during 2026 was the spring's memory chip price surge. Every company, from Nvidia to Apple, is facing the same problem, which is causing Apple to pay more for memory chips used in its devices. Apple has two choices: Raise prices or eat the cost. While Apple has marginally raised prices on some of its products, it may ultimately have to eat the costs of rising chip prices, which could harm margins.
AAPL Apple$339.50-$3.44 (-1.00%)
NASDAQ · As of 4:00 PM ET 10/20/26
Slimmer margins will exaggerate Apple's valuation and make it look even more expensive than it already is. Prior to departing from his CEO role, Tim Cook called this a 100-year flood for memory chip prices.
One of the largest memory chip suppliers in the industry, Micron Technology (MU -0.98%), told investors that memory market conditions will worsen in 2027 and 2028 compared to 2026. That doesn't bode well for Apple's future and could spur a sell-off in Apple's stock.
Apple, as a company, faces many factors it can't control. Regardless, I think there are far better investments out there, and now may be the time to take some gains and roll into some beaten-down alternative AI stocks.
Apple AAPL shares fell in premarket trading Tuesday as investors assessed a fresh round of analyst concerns about the company's iPhone business, adding pressure to the stock after its recent advance. The stock declined 1.08% before the opening bell, following a 0.15% loss on Monday.
A five-star Wall Street analyst has downgraded Apple (NASDAQ: AAPL) stock to ‘Hold’ from ‘Buy’, citing weaker iPhone shipment expectations and rising memory costs that threaten earnings growth.
Loop Capital analyst Ananda Baruah cut the price target from $370 to $330, a 10.81% reduction that implies 3.77% downside from Apple’s closing price of $342.
Apple one-day stock price chart. Source: Finbold Notably, the analyst had expected Apple to recover most of the units lost after cutting its September and December quarter iPhone shipment estimates by 10%.
The firm initially attributed the reductions to supply constraints involving memory and processors rather than weaker consumer demand. However, its latest supply chain checks indicate that Apple is unlikely to recover the 13 million iPhone shipments cut in the second half of 2026.
Apple’s revised iPhone shipments Loop Capital now expects Apple to ship 79 million iPhones in the December quarter, down from its previous estimate of 85 million. It also reduced its average selling price forecast for the quarter to $1,123 from $1,239.
For calendar 2027, the firm lowered its iPhone average selling price estimate to $1,096 from $1,235 and cut its iPhone revenue forecast to $285 billion from $315 billion. Its 2027 earnings-per-share estimate also fell to $9.76 from $10.11.
Beyond shipment concerns, Baruah flagged potential gross margin pressure as memory costs continue to rise.
Higher component costs could weigh on Apple’s profitability, particularly if the company cannot offset the increases through pricing or operational efficiencies. This adds to concerns about weaker iPhone revenue and the stock’s elevated valuation.
The analyst reduced Apple’s normalized earnings-per-share estimate to $11 from $12. The revised $330 price target applies a price-to-earnings multiple of 30 times, compared with the approximately 36 times at which the stock was trading, a five-year valuation high according to the firm.
AAPL stock forecast The downgrade comes after a strong rally in Apple shares, increasing pressure on the company to deliver earnings growth that supports its valuation.
However, not all analysts share Loop Capital’s cautious outlook. For instance, Bank of America maintained a ‘Buy’ rating and a $370 price target on October 19. Evercore ISI also raised its price target to $380 in September while maintaining an ‘Outperform’ rating.
Despite the mixed analyst outlook, Apple’s underlying business remains profitable. The technology giant reported $109.4 billion in revenue for its fiscal third quarter ended June 27, 2026, up 16% year over year, while diluted earnings per share increased 29% to $2.02.
Its reported gross margin was 50.1%, including an approximately two-percentage-point benefit from tariff refunds.
Featured image via Shutterstock
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Among Jim Cramer's many famous phrases, his one about Apple often stands out: Own it. Don't trade it.
The saying speaks to the company's enduring ability to overcome any obstacle, whether it's concerns about new products or worries about the global economy. The tech giant recently topped $5 trillion for the first time and is closing in on Nvidia as the world's most valuable company. More gains could be ahead.
Apple recently described the demand for the iPhone Duo, the long awaited foldable iPhone as "nothing short of extraordinary" after pre-orders opened last Friday. The demand was so great, that estimated delivery times pushed back to late January (so much for a stocking stuffer) within minutes of orders being accepted. Combine this with Homeview, the company's new smart hub, new MacBook Pro models and iPads with OLED displays and the Mac studio and associated chips released several weeks ago and the hardware landscape for the most successful consumer electronics company in history is starting to compete with the AI trade for investors' attention. The only problem is that the company already has a lot of good news baked into its valuation.
Compounding this hardware momentum is the software catalyst. The deep integration of Apple Intelligence, including upgraded Siri AI and Visual Intelligence, means that Apple is becoming part of the AI story, with the benefit that, on a relative basis, they haven't had the enormous Capex that is concerning those investors who are concerned that the AI trade is getting frothy as many companies use all their organic cash flow (Amazon, Alphabet) or substantially more than their organic cash flow (Oracle). Apple's anticipated revenues for FY2027 exceeds $500 billion. Expected EBITDA exceeds $180 billion, but the company's capex is paltry relative to the other megacaps at only $13.5 billion in Capex. Result? $156 billion in anticipated free cash flow, and the company reported ~$62 billion in net cash when they reported results for the quarter ended June 27th.
Apple, YTD
The primary headwind for AAPL is valuation. With a $5 trillion market capitalization, Apple is contending with the law of large numbers. Moving the needle at this scale requires monumental revenue beats that are increasingly difficult to engineer. This is particularly true as the stock is already priced quite richly. AAPL's trading at nearly 36 FY2027 EPS estimates of 9.59 well above the long-term average multiple. Apple options are priced above average too, and that may be the good news, because elevated short term premium can help finance the purchase of longer dated optionality. With Apple supported by an extraordinary string of recent product releases and massive free cash flow, but possibly suppressed by high valuations, this could be an excellent opportunity for a call spread risk reversal.
The tradeThe Long Leg: February 360 calls The Short Legs: Sell December 310 puts and the December 375 callsSelling the shorter dated December 310-puts and December 375 calls offsets the cost of buying the longer dated February calls. Ideally, you want Apple shares to stay between the two, short strikes by December expiration and above $360 by February expiration. One note of caution. By selling that downside put will tie up some margin, you could be on the hook to buy the stock at the put's strike by expiration.
If AAPL chops sideways as it digests its valuation, the short strangle expires worthless, lowering the cost basis of your long.
Disclosures: Tidal owns/holds all the securities mentioned in the article.
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Apple Inc. (NASDAQ:AAPL) shares are in the spotlight Tuesday, with new U.S. manufacturing partnerships, the iPhone Duo's October 23 launch, recent analyst activity and earnings on November 2 all drawing attention.
Semiconductor stocks just cratered while one mega-cap tech name quietly climbed to record territory, and the reason why reveals a fault line running straight through the AI trade that most investors are missing.
Chip stocks just had a rough week, and Apple (NASDAQ:AAPL | AAPL Price Prediction) kept going up. The stock trades at $342.96. The 24/7 Wall St. price target for Apple is $397.78 over the next 12 months, which means 15.99% upside. The stock wins a buy rating with high confidence.
24/7 Wall St. Price Target Summary
Metric
Value
Current Price
$342.96
Price Target from 24/7 Wall St.
$397.78
Upside/Downside
15.99%
Recommendation
BUY
Confidence Level
90%
The AI trade has split in two. Chipmakers get paid while hyperscalers keep spending on AI infrastructure (we covered seven of the suppliers driving that expansion, from power to cooling, in a free report you can grab here).
Apple wins from AI by selling it across more than 2.5B active devices in its existing customer base. When investors start questioning infrastructure spending, that installed base looks like the safer place to be. Apple is also posting real growth: revenue rose 16.4% year over year last quarter.
Apple Climbed While Semiconductors Fell 13% in a Week
Over the past week, the iShares Semiconductor ETF (NASDAQ:SOXX) dropped 13.31%. Apple rose 2.11% over the same period. Apple is up 3.22% over the past month and 26.81% year to date. It sits about 1.5% below its 52-week high of $348.15.
Fiscal Q3 EPS of $2.02 beat the $1.89 estimate, Apple’s 9th consecutive beat. Revenue came in at $109.42B. More recently, Apple drew attention for a new home hub.
Why Siri AI Could Push Apple Toward $450
The bull case hits $451.56. Siri AI is the main driver. Cook said Apple is “off the charts excited about Siri AI”, and he pointed to paid iCloud Plus upgrades as a way to make money from it.
Apple already has more than 1.5 billion paid subscriptions. Supply shortages also came from demand running ahead of forecasts. Among analysts covering the stock, 6 rate it Strong Buy and 19 rate it Buy.
Memory Costs and a Lagging Consensus Are the Risks to Watch
The bear case is $337.47. The consensus analyst target of $329.38 already sits below the current price, and 6 analysts rate the stock Sell or Strong Sell. Cook called memory pricing “a 100-year flood”.
Guidance calls for gross margin of 47% to 48%. Tariff refunds were a one-time boost of $0.11 to EPS. Even so, Apple said EPS still set a June-quarter record even when excluding the tariff refund benefit.
Apple Trades at NVIDIA’s Multiple With Less Spending Risk
This comparison includes Microsoft (NASDAQ:MSFT) because it is a mega-cap that monetizes AI through software. Its Azure revenue grew 43%. Quarterly capex, however, rose 109.63% and free cash flow fell 23.19%. Microsoft’s P/E of 30 looks cheaper, but Apple’s premium comes with much lower infrastructure spending.
NVIDIA (NASDAQ:NVDA) is the clearest example of the chip side of the trade. Revenue grew 105.85%, yet the stock fell 8.91% over the past week. The two stocks trade at almost the same P/E. Next to these peers, our target looks reasonable.
Company
P/E
Net Margin
Apple
45
26.9%
Microsoft
30
40.3%
NVIDIA
45
55.6%
Siri AI and Memory Costs Will Decide Apple’s Next Move
The 24/7 Wall St. price target of $397.78 has a buy rating and high confidence. What convinces me is earnings growth that does not depend on AI capex.
The upside case improves if Siri AI raises upgrades and iCloud Plus subscriptions. The outlook weakens if memory costs keep pressuring gross margin below guidance. On balance, Apple’s earnings growth has less exposure to AI infrastructure spending than its peers.
Apple Price Prediction 2026-2030
Looking further out, the 24/7 Wall St. price target model projects where Apple could trade if current trends hold.
Year
Price Target from 24/7 Wall St.
2026
$397.78
2027
$431.86
2028
$468.86
2029
$509.04
2030
$552.65
The estimates assume Apple keeps executing on its current strategy. The results could move sharply higher or lower depending on how Siri AI is adopted, how memory costs trend, and how regulators in the EU and China rule.
Contact [email protected] for any questions or corrections.
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Apple Inc. (NASDAQ: AAPL - Get Free Report) insider Ben Borders sold 1,280 shares of the stock in a transaction that occurred on Friday, October 16th. The stock was sold at an average price of $345.40, for a total transaction of $442,112.00. Following the completion of the sale, the insider directly owned 38,288 shares of the
Apple Inc. (NASDAQ: AAPL - Get Free Report) CFO Kevan Parekh sold 1,392 shares of the company's stock in a transaction on Friday, October 16th. The shares were sold at an average price of $345.05, for a total transaction of $480,309.60. Following the completion of the transaction, the chief financial officer owned 17,539 shares in the
Decker Wealth Management LLC boosted its holdings in Apple Inc. (NASDAQ: AAPL) by 9.5% in the third quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 60,222 shares of the iPhone maker's stock after buying an additional 5,240 shares during the
Draper Asset Management LLC lowered its position in shares of Apple Inc. (NASDAQ: AAPL) by 1.6% in the third quarter, according to its most recent disclosure with the SEC. The institutional investor owned 121,157 shares of the iPhone maker's stock after selling 2,000 shares during the quarter. Apple comprises 18.5% of Draper Asset
GK Wealth Management LLC decreased its holdings in shares of Apple Inc. (NASDAQ: AAPL) by 28.2% in the undefined quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm owned 6,269 shares of the iPhone maker's stock after selling 2,461 shares during the
Kaizen Financial Strategies trimmed its position in Apple Inc. (NASDAQ: AAPL) by 4.8% during the undefined quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 52,899 shares of the iPhone maker's stock after selling 2,680 shares during the quarter. Apple accounts
Lincoln Capital LLC raised its position in Apple Inc. (NASDAQ: AAPL) by 3.4% in the third quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The fund owned 58,198 shares of the iPhone maker's stock after acquiring an additional 1,896 shares during the quarter. Apple makes up
Journey Retirement Planning and Investment Management LLC lifted its holdings in shares of Apple Inc. (NASDAQ: AAPL) by 31.5% in the third quarter, according to its most recent 13F filing with the SEC. The institutional investor owned 8,921 shares of the iPhone maker's stock after buying an additional 2,139 shares during the period.
Intelligence Driven Advisers LLC lessened its holdings in Apple Inc. (NASDAQ: AAPL) by 3.0% during the third quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm owned 65,345 shares of the iPhone maker's stock after selling 1,988 shares during the quarter. Apple accounts
Gouws Capital LLC boosted its stake in Apple Inc. (NASDAQ: AAPL) by 136.9% during the third quarter, according to the company in its most recent filing with the SEC. The institutional investor owned 37,504 shares of the iPhone maker's stock after buying an additional 21,676 shares during the quarter. Apple makes up about
Apple maintains a massive global ecosystem and a robust services segment that provides significant recurring revenue. ASML holds a near-monopoly on the advanced lithography machines essential for manufacturing modern semiconductors.
Apple (AAPL.O) said on Tuesday it has committed to purchasing up to $100 million of titanium over three years from a Pennsylvania-based company as part of the iPhone maker's push to expand manufacturing in the United States.
The purchase agreement with Perryman Company, part of Apple's American Manufacturing Program, covers titanium for various products, including its first foldable phone, the iPhone Duo.
Here are more details:
Perryman will melt, forge and roll titanium with at least 80% recycled content at its site in Houston, Pennsylvania
Apple is also expanding its partnership with Delaware-based Qnity Electronics to cover production of films for the new variable-aperture camera system in the iPhone 18 Pro
Nearly 100 components in the iPhone Duo and iPhone 18 Pro are produced by American companies, drawn from suppliers in more than a dozen states, Apple said
TSMC's Arizona plant will produce more than 100 million chips for Apple in 2026, while Corning's Kentucky facility will make all cover glass for iPhones and Apple Watches sold worldwide by the end of the year
Apple launched the American Manufacturing Program last year as part of its $600-billion, four-year commitment to US manufacturing
In August, Apple opened an Advanced Manufacturing Center in Houston, Texas, in the same facility that builds its AI servers and will begin making Mac minis this year
Bullock Wealth Management Group lifted its stake in shares of Apple Inc. (NASDAQ: AAPL) by 43.8% in the undefined quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor owned 18,375 shares of the iPhone maker's stock after acquiring an additional 5,593 shares during the quarter.
Castle Rock Wealth Management LLC reduced its stake in shares of Apple Inc. (NASDAQ: AAPL) by 12.1% in the third quarter, according to its most recent filing with the SEC. The institutional investor owned 47,042 shares of the iPhone maker's stock after selling 6,452 shares during the period. Apple comprises approximately 3.0% of
Two solid portfolios built over two careers can quietly combine into a concentrated bet on the same handful of companies, and most couples never notice until they put the statements side by side.
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You remarried at 64, and now two careers’ worth of savings sit side by side. Each portfolio made sense when it was built. Put the statements next to each other, though, and the same big companies keep showing up—often inside funds with different names. Three low-cost State Street funds give you a cleaner combined version. State Street SPDR Portfolio S&P 1500 Composite Stock Market ETF (NYSEARCA:SPTM) covers US stocks, State Street SPDR Portfolio Developed World ex-US ETF (NYSEARCA:SPDW) covers developed markets abroad, and State Street SPDR Portfolio Aggregate Bond ETF (NYSEARCA:SPAB) covers bonds. They were chosen because they don’t overlap with one another—and overlap is exactly what your household needs to fix.
Why Two Diversified Portfolios Can Combine Into a Concentrated One
Most broad US stock funds weight companies by size, so the largest names dominate whichever fund you own. Say you held a large-cap index fund and your spouse held a total-market fund plus a growth fund. Together, your household leans harder on the same handful of dominant companies than either of you did alone. You both still feel diversified, but the combined statement says otherwise.
Merging Accounts Really Means Two Separate Jobs
Each retirement account belongs to one person. Your IRA and your spouse’s 401(k) can’t be combined into a joint account. In practice, merging means two things. First, you can combine taxable brokerage accounts if you both choose to, and second, you manage every account on both sides as one household allocation while each stays separately owned.
Most of the work happens in that second job. You’re deciding which holdings sit in whose accounts so the whole picture balances. Three funds with distinct roles make that sorting far simpler.
SPTM Replaces Your Pile of Overlapping US Funds
SPTM tracks the S&P Composite 1500, which puts large, mid, and small caps in one holding. Net assets stood at about $13.6 billion as of June 30, 2026. Apple (NASDAQ:AAPL | AAPL Price Prediction) was a top position at roughly 6.1% of net assets, a reminder that even a whole-market fund leans on giants. The difference is that you own that exposure once, on purpose. Shares gained 16.68% over the past year and 306.78% over ten years. Dividends arrive quarterly, about $0.98 per share over the trailing 12 months, or roughly a 1.1% yield at the recent $92.24 price.
SPDW Covers the Map Two US Portfolios Skipped
Combine two US-focused portfolios, and you often end up with almost nothing in the rest of the developed world. SPDW fills that gap. Its holdings span Japan, Australia, the United Kingdom, continental Europe, Hong Kong, Israel, South Korea, and Singapore. They cover technology, pharmaceuticals, financials, industrials, and energy. With about $40.3 billion in net assets, it’s a large, established fund. It returned 17.78% over the past year and pays twice a year, totaling about $1.52 per share over the trailing 12 months, close to a 3.1% yield.
SPAB Adds the Household’s Only Bond Holding
SPAB is a bond fund holding broad investment-grade US debt: Treasuries, agency mortgage-backed securities, and investment-grade corporates. It pays monthly at about $1.04 per share over the trailing 12 months, or roughly a 4.2% yield at a $24.59 price. The 10-year Treasury yield stood at 5.10% on October 15, up from 4.60% in July, which shows how quickly rates can move.
One point matters at your stage: a bond fund holds bonds, but the fund itself never matures. Unlike individual bonds, there is no maturity date at which your principal is returned in full. SPAB’s share price fell 1.73% over the past year and 1.88% over five years. It can lose value, especially as interest rates rise.
Paperwork to Finish Before You Rebalance
Beneficiary designations: Every account has its own, often filled out during a prior marriage and never updated. If either of you has children from an earlier marriage, review each one. (We put the full cleanup checklist, beneficiary forms, and titling included, in a free estate guide here.)
Account titling: How you title accounts in a remarriage has consequences beyond investing, especially when each of you has heirs. Make that decision on purpose.
Taxes: Selling overlapping positions in a taxable account can trigger a tax bill. Spread the cleanup out over time.
Trade-Offs to Weigh Before Simplifying
Simplicity has costs. SPTM still focuses on the biggest US companies, because that’s how the market is weighted. SPDW brings currency swings, and it gained 152.47% over ten years against SPTM’s 306.78%. SPAB will lag stocks in strong markets.
These funds don’t tell you how much belongs in each part. That depends on your shared income needs and timeline. Still, for two people building one financial life, this trio puts the overlap in plain view and then removes it. Each fund has one job. None duplicates another, and you can place them across both spouses’ accounts so the household as a whole stays balanced.
Contact [email protected] for any questions or corrections.
Apple (AAPL) is experiencing a decline in trading, even after reporting âextraordinaryâ preorder demand for the iPhone Duo. Initial delivery allocations wer
is seeing weaker demand for its iPhone 18 Pro and Pro Max, pointing mainly to signals from China, including shorter lead times and discounting, along with reported order cuts. Apple shares were down 0.48% in premarket.
Analyst Edison Lee said in a note on Monday that lead times for the two models in China have dropped to zero, compared with six and 25 days for last year's versions. Lead times in Japan are also much shorter than a year ago. The U.S. is the exception, where Pro Max lead times have risen. Chinese platform PDD began discounting the Pro and Pro Max by 6% and 9% on October 16. Resale prices for all Pro variants have traded at discounts since September 29, while last year's models traded at premiums of 1% to 6%.
Industry checks suggest Apple has cut orders for some components, including 2nm chips, by 10% to 15%. Some suppliers put the net assembly order cut so far at only 2 million units. Lee said further cuts are possible if demand stays weak.
Lee said the early strength in China, with iPhone volumes up more than 40% in the first two weeks of shipments, came largely from discounted sales of leftover iPhone 17 Pro inventory. Growth slowed to about 8% in early October. Lead times for the foldable Duo, by contrast, stretched past 90 days after its October 16 pre-order launch. Jefferies estimates that implies a maximum of 6 million to 7 million shipments in 2026, in line with expectations.
Apple plans to launch Apple Intelligence in mainland China in December with iOS 27.3, Bloomberg reported last week, though without the new Siri.
Apple (AAPL.O) said on Monday it would host a "Pro and tell" event in Los Angeles on October 28, the latest in a series of product launches as the iPhone maker expands its hardware lineup and AI offerings.
The event is expected to feature Apple's first touch-screen MacBook Pro, according to Bloomberg News, a long-awaited change to the Mac lineup.
Here are some details:
The event follows Apple's September launch of the Duo foldable iPhone and last week's unveiling of the HomeView smart-home hub and other Siri-powered home devices
It comes amid efforts by chief executive John Ternus to speed up product development and simplify the company's structure, according to analysts
Apple typically holds annual developers conference focused on software in June, and often conducts fall events centered on iPhones and other consumer devices
Apple's new HomeView has been a long time coming - but now, Apple is already developing a higher-end version of the device with a robotic limb, which can automatically swivel the screen toward whoever is speaking. Bloomberg's Mark Gurman joins Ed Ludlow with the details from this week's Power On newsletter on "Bloomberg Tech.
Apple's first foldable iPhone sold out in minutes and sent investors scrambling to find the supplier that could pull off what one obscure chipmaker did after the original iPhone launched in 2007.
Although Wall Street spent much of October worrying about a tech slump, Apple (NASDAQ:AAPL | AAPL Price Prediction) stock pushed to new highs as its first foldable phone arrived. Apple opened worldwide preorders for the iPhone Duo on Oct. 16, and an Invezz report carried on TradingView said it “sold out in minutes”. Shares traded at $342.79 as of Oct. 19 at 11:17 AM ET. But the sellout had a catch: Korea JoongAng Daily reported that buyers who ordered more than an hour after preorders opened face a delay of nearly three months. The phone goes on sale Oct. 23, preorder pages in most countries show delivery on Jan. 22, 2027, and Apple has not said whether stock will be available for people who missed preorders.
Korea JoongAng Daily puts the U.S. starting price at $1,999. Apple lists a 7.6-inch inner display and a 5.4-inch outer screen, along with an A20 Pro chip, a titanium hinge cover and a vapor chamber.
Why Duo Supply Is So Tight
Startup Fortune says the hinge alone holds more than 100 parts. One unnamed supply-chain source told Jiemian News, via Startup Fortune, that Foxconn’s final-assembly yield was just above 60% heading into late September. That would send roughly four in ten units to rework or scrap, against the 90%-plus yield Apple typically expects. Analyst Jeff Pu cut his 2026 shipment estimate from 7 million to 6 million, pointing to hinge constraints.
Counterpoint Research expects up to 6 million Duo units this year (Seoul Economic Daily). That would give the Duo about 25% of the global foldable market, compared with 38% for Samsung Electronics. Investing.com reported that Citi projects 7.5 million foldable iPhones in the second half of 2026 and 4 million in the first quarter of 2027. All of these are estimates, and reported forecasts run from about 6 million to about 10 million units.
Skyworks Outran Apple After the First iPhone
When people say Apple “reinvented the phone,” they usually mean the original iPhone launch in 2007. Teardown researchers identified Skyworks Solutions (NASDAQ:SWKS) as that phone’s power-amplifier supplier (Washington Times, July 2007). The stock gained 3.5% on the first trading day after the launch and closed at $7.61.
Measured on adjusted prices from June 29, 2007, to June 30, 2017, Skyworks rose from $5.76 to $78.11. That works out to 1,256.4%, or 29.8% a year. Apple rose 814.6% over the same window, or 24.8% a year. A figure of about 1,200% comes from Digrin’s as-traded prices, which show a move from $7.35 to $95.95, a gain of about 1,205%. All of these numbers cover price only, so they are smaller than total returns would be. FactSet data that CNBC cited on the iPhone’s 10th anniversary showed a similar pattern.
A Ride Full of Potholes
The gains came in big moves. Chartrow’s calendar-year total returns show Skyworks fell 34.8% in 2008, then jumped 156.1% in 2009. It dropped 43.3% in 2011 and then rose 156.4% in 2014.
Most 2007 Suppliers Trailed Apple
Company
First iPhone Role
Start
End
Gain
Annualized
Skyworks
Power amplifier
$5.76
$78.11
1,256.4%
29.8%
Apple
Phone maker
$3.65
$33.38
814.6%
24.8%
Texas Instruments
Power management
$23.48
$59.72
154.4%
9.8%
Researchers identified Intel, Marvell and Texas Instruments as suppliers, and Corning made the glass. Of the five 2007 suppliers with price data, only Skyworks beat Apple, so supplier status alone did not guarantee outsized gains. A 2007 Electronic Design teardown also named Samsung, Infineon, Wolfson and CSR. We have covered how exposed Apple suppliers can be when a launch disappoints, and the Skyworks case is the kind of quiet runner most investors passed past at the time (we turned that pattern into a free guide here: The Winners You Already Missed).
Who Reportedly Builds the Duo
Every name below comes from reports, and Apple has confirmed none of them. Korea JoongAng Daily reports that Samsung Display is the only supplier of the foldable panel, and Samsung Electronics owns 84.78% of it. Apple executives told a YouTuber that Apple designed the display in-house and that the supplier makes it to Apple’s specifications (Mac Observer).
Analysts quoted by Yicai, as reported by MacDailyNews, listed several more suppliers. Lens Technology makes ultra-thin glass and BIEL Crystal makes cover plates. Amphenol (NYSE:APH) and Shin Zu Shing lead hinge assembly. Eontec supplies Liquidmetal spindles, Jiangsu Gian Technology makes molded parts, Lingyi iTech provides support plates and vapor chambers, and Foxconn handles assembly. The same analysts said Chinese firms mostly play a secondary role in the core parts.
Seoul Economic Daily reports Citi’s estimate that LG Innotek will supply 55% to 60% of camera volumes across the whole new range. It names Fine M-Tec, Nitto Denko, TDK and others for foldable-related parts, without confirming they supply the Duo directly. For the range as a whole, Investing.com reports that Citi expects Luxshare’s share of iPhone assembly to rise from 27% to 33% and Hon Hai’s to fall from 67% to 61%. TSMC (NYSE:TSM) is reportedly the only maker of the A20 chip.
What the 2007 Precedent Can and Cannot Tell Investors
As of Oct. 19, no reports show any Duo supplier’s stock surging. Forecasts call for millions of units this year, far short of hundreds of millions. How much of each supplier’s revenue comes from Apple remains unclear. Valuation matters as well: Apple trades at about 45 times earnings, even after iPhone revenue reached $54.25 billion in its June quarter.
Component stocks can fall hard, and the 2007 results are no forecast for the Duo. Apple outperformed most of its suppliers in the decade after the first iPhone. In 2007, though, almost all of the supplier return went to Skyworks, and the other suppliers listed here trailed far behind.
Contact [email protected] for any questions or corrections.
Strong lead times and demand for the iPhone Duo foldable smartphone from Apple Inc (NASDAQ:AAPL) have one analyst seeing more upside for the stock after it recently hit all-time highs.
Apple shares AAPL fell 0.54% on Monday as a KeyBanc survey pointed to weaker consumer intentions to upgrade their iPhones over the next year, despite stronger initial interest in the iPhone 18 compared with its predecessor. Around 20% of survey respondents said they had purchased or pre-ordered an iPhone 18, up from 17% for the iPhone 17 a year earlier.
Apple announced a product launch event on Oct. 28, sending invitations on Monday to media and analysts for an "Apple Experience in Los Angeles".
The email says "Pro and tell," suggesting the launch will focus on high-end "Pro" devices with powerful homegrown chips.
Ben Reitzes, an analyst at Melius Research, wrote in a note on Monday that he expects new Macs to be introduced, "including a touchscreen notebook," this fall. He said that for CEO John Ternus, who succeeded Tim Cook last month, the launch cadence marks a "meaningful shift" from what has been two events a year.
It will be Apple's third launch in Ternus' brief tenure, following an event at company headquarters for new iPhones, including the foldable Duo, and a gathering in New York centered around smart home hubs and a new speaker with a screen called HomeView.
Apple updated its Mac Mini and Mac Studio desktops with new chips in August, and refreshed its MacBook Pro in the spring, along with a new low-cost MacBook Neo. But Apple's iMac desktop hasn't been updated since October 2024.
In the most recent quarter, Apple's Mac sales accounted for about 10% of overall revenue, as the company remains heavily reliant on iPhones.
Still, Macs have become one of the strongest parts of Apple's artificial intelligence story, thanks to its chips that can access more memory at higher speeds than other consumer processors. Apple shares are up 26% so far this year, outperforming the S&P 500.
Last week, Apple and Meta teamed up to bring a large open-weight model, developed by Meta, to multiple high-end Mac Studios.
Apple has historically been dismissive of touchscreen laptops, with software chief Craig Federighi explaining in 2018 that the ergonomics would fatigue users.
Apple's rise into one of the world's most valuable companies was powered in large part by China. However, that relationship came with enormous geopolitical consequences.
Apple Inc. NASDAQ: AAPL has never been bigger. The iPhone maker finally closed with a $5 trillion market cap this week, the second company to ever close above that threshold, a milestone that says a ton about how much faith the market already has in its next act.
JPMorgan reiterated its “Overweight” rating on Apple (NASDAQ: AAPL) on October 19 and kept its $360 Apple stock price target, both due to positive demand trends across the iPhone lineup.
In the note, the bank specifically highlighted strong early demand for Apple’s new foldable iPhone Duo, with pre-orders opening on Friday and selling out virtually immediately, pushing delivery estimates into next year.
However, while current delivery timelines suggest demand may already exceed the revised shipment forecast, JPMorgan cautioned that it remains too early to draw definitive conclusions about the foldable iPhone’s long-term performance.
Apple shares last $343.46, after gaining approximately 27% over the past six months, meaning JPMorgan’s forecast implies roughly 5% upside from the current levels.
AAPL share price six-month chart. Source: Finbold iPhone demand is constructive, JPMorgan says After some recent iPhone Pro demand concerns in China, delivery estimates have largely normalized over the past week. Notably, lead times for the lineup now remain unchanged in the U.S., Germany, and the United Kingdom.
JPMorgan believes the situation supports its constructive outlook for the iPhone 18 cycle in fiscal 2027. That is, the firm expects demand volumes to remain resilient, with revenue growth benefiting from pricing changes and a varied product mix.
However, Jefferies maintained its “Sell” rating on Apple on October 19 as well, with a price target of $263, which implies a downside of 23% from the last closing price. The bearish take focused primarily on the fact that the latest iPhone generation is experiencing an increasingly weak launch in China.
Wall Street divided on Apple stock price targets Recent analyst calls also highlight some different perspectives on Apple’s demand outlook, profitability, and upcoming product cycle.
For example, UBS reiterated its “Neutral” rating on Apple on October 16, citing concerns about iPhone demand and noting that Pro model delivery times were shorter than at the same point last year.
On the same day, Evercore ISI maintained an “Outperform” rating, highlighting changes in iPhone 18 delivery estimates, including, again, reductions in lead times in China.
Overall, Wall Street sees a modest 2.5% downside potential for the iPhone maker over the next 12 months, with the average AAPL share price target of $334, judging by the analyst data collected by TipRanks over the past three months.
AAPL stock 12-month forecast. Source: TipRanks The consensus is the combined result of 31 analyst ratings in the aforementioned time period, with 16 of them being “Buys,” 11 “Holds,” and four “Sells.”
Apple keeps setting records while Bitcoin slides further from its peak, but the real question for retirement investors goes beyond recent performance. The winner of this comparison might surprise anyone who assumes crypto always wins the long game.
Apple (NASDAQ: | AAPL Price Prediction AAPL) is on a roll, consistently hitting new highs. On October 13, 2026, its stock peaked at an intraday high of $348. It crossed the $5 trillion market value threshold for the first time on October 14 and ended the trading session on October 16 with another record close at $343, marking an impressive 26.7% gain for the year.
In contrast, Bitcoin (CRYPTO:BTC) has struggled. It hit a high of $126,080 on October 6, 2025, and has not set a new high in 2026. Bitcoin trades around $81,977 as of October 18, 35% below that peak, and has declined 6.8% in 2026.
So, in the Apple vs. Bitcoin comparison, which investment is more suitable for retirement funds that investors can’t afford to lose?
Apple Excels in Income and Buybacks
Apple rewards its shareholders with returns. While its 0.31% dividend yield may seem small, the board increased the quarterly dividend by 4% to $0.27 in April and approved an additional $100 billion for share buybacks. When a company buys back its shares, fewer shares remain, so each remaining share represents a larger portion of the company’s profits.
In the June quarter alone, Apple returned $33 billion to shareholders, with $25.8 billion coming from buybacks. This distribution was made possible by a 27.1% increase in net income, totaling $29.8 billion.
On the other hand, Bitcoin is a digital currency with a capped supply and no corporate entity behind it, meaning it generates no earnings or dividends. Its price fluctuations are driven by new investments from sources like ETF buyers and corporate treasuries. Therefore, in this round, Apple comes out on top.
Bitcoin’s Volatility Can Hurt Retirees More
Over the past year, Apple has risen by 39.3%, while Bitcoin has dropped by 23.4%. Although Bitcoin rose 26.1% in the 60 days leading up to October, it remains 35% below its peak.
This price disparity can be especially detrimental for retirees relying on their investments for income. A significant decline means they would have to sell more Bitcoin to cover their expenses, locking in potential losses. With decades to wait for a recovery, younger investors may handle Bitcoin’s wild price swings better than those who are 65 or older.
Apple does carry its own risks; it trades at about 45 times earnings, which some consider steep. Additionally, management has warned of rising memory costs in the September quarter. However, Apple has beaten earnings-per-share estimates for nine consecutive quarters, giving it an edge in risk management.
Bitcoin’s Long-Term Returns Are Impressive, but Apple Is More Reliable
In terms of long-term performance, Bitcoin shines with an astonishing 12,800% gain over the past decade, compared to around 1,180% for Apple. However, this figure starts from a much lower price of approximately $631 in October 2016, when Bitcoin was still growing. Over the last five years, Bitcoin has risen by 31.6%, while Apple’s stock has surged by 143.1%.
Looking forward, Apple must maintain sales momentum, and the signs are promising. iPhone revenue rose 22% in the June quarter, and management forecasts 9% to 11% revenue growth for the September quarter. CEO Tim Cook has described the supply challenges as a “demand forecast issue,” suggesting iPhone and Mac sales have exceeded Apple’s expectations.
In contrast, Bitcoin’s success largely relies on a steady influx of new buyers, which is a less stable foundation. For this reason, Apple also looks better for the future.
Is Apple or Bitcoin a Better Investment for Retirement?
In the Apple vs. Bitcoin debate, Apple is the healthier choice for retirement. It provides steady earnings, a growing dividend, and consistent buybacks, while Bitcoin has fallen 35% from its peak. Bitcoin may appeal more to younger investors who can take a small, speculative position and wait years for a recovery. However, retirees choosing Bitcoin face significant price fluctuations that could force them to sell at a loss.
Apple’s next test will be its pricing strategy, particularly with its new $1,999 iPhone Duo, which may reveal whether consumers are willing to continue paying a premium for the brand. Our perspective could shift if Apple’s next earnings report misses its 9% to 11% revenue guidance while Bitcoin breaks back above its $126,080 record, a 54% climb from its current price.
Contact [email protected] for any questions or corrections.
Diversified Management Inc. trimmed its position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 3.8% during the 3rd quarter, according to its most recent 13F filing with the SEC. The fund owned 66,757 shares of the iPhone maker’s stock after selling 2,623 shares during the quarter. Apple comprises about 4.0% of Diversified Management Inc.’s holdings, making the stock its 3rd biggest holding. Diversified Management Inc.’s holdings in Apple were worth $22,231,000 at the end of the most recent reporting period.
Other institutional investors and hedge funds have also bought and sold shares of the company. Avenir Tech Ltd purchased a new stake in Apple during the 2nd quarter valued at $29,000. Longfellow Investment Management Co. LLC bought a new stake in shares of Apple in the 2nd quarter worth $30,000. Lifetime Wealth Management P.C. bought a new stake in shares of Apple in the 4th quarter worth $41,000. ABS Investment Management LLC bought a new stake in shares of Apple in the 2nd quarter worth $376,168,000. Finally, Bamco Inc. NY purchased a new position in shares of Apple in the second quarter worth $118,000. 67.73% of the stock is currently owned by institutional investors.
Insider Transactions at Apple In related news, insider Timothy Cook sold 191,753 shares of the company’s stock in a transaction on Friday, October 2nd. The stock was sold at an average price of $332.96, for a total transaction of $63,846,078.88. Following the completion of the sale, the insider owned 3,264,168 shares in the company, valued at approximately $1,086,837,377.28. This represents a 5.55% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CEO John Ternus sold 25,412 shares of the stock in a transaction dated Friday, October 2nd. The shares were sold at an average price of $332.94, for a total value of $8,460,671.28. Following the completion of the transaction, the chief executive officer directly owned 59,567 shares in the company, valued at approximately $19,832,236.98. This represents a 29.90% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last ninety days, insiders sold 281,782 shares of company stock worth $93,740,172. 0.06% of the stock is currently owned by insiders.
Wall Street Analysts Forecast Growth A number of research analysts have recently issued reports on AAPL shares. Robert W. Baird upped their price target on Apple from $310.00 to $330.00 and gave the company an “outperform” rating in a report on Friday, July 24th. Moffett Nathanson reaffirmed a “neutral” rating and set a $304.00 price objective (up from $270.00) on shares of Apple in a research report on Tuesday, September 8th. Weiss Ratings upgraded Apple from a “buy (b-)” rating to a “buy (b)” rating in a report on Thursday, October 8th. DA Davidson reiterated a “neutral” rating and issued a $270.00 price objective on shares of Apple in a report on Wednesday, September 2nd. Finally, The Goldman Sachs Group began coverage on Apple in a research report on Monday, August 17th. They issued a “buy” rating for the company. One research analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, fourteen have given a Hold rating and two have issued a Sell rating to the company’s stock. Based on data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average price target of $340.39. View Our Latest Analysis on Apple
Apple Trading Up 0.4% NASDAQ:AAPL opened at $343.46 on Friday. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. Apple Inc. has a 12 month low of $243.42 and a 12 month high of $348.15. The company has a market cap of $5.01 trillion, a PE ratio of 39.39, a price-to-earnings-growth ratio of 2.72 and a beta of 1.07. The company has a 50 day simple moving average of $325.83 and a two-hundred day simple moving average of $306.16.
Apple (NASDAQ:AAPL – Get Free Report) last announced its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The business had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company’s quarterly revenue was up 16.4% compared to the same quarter last year. During the same period in the previous year, the business earned $1.57 EPS. Research analysts forecast that Apple Inc. will post 8.75 earnings per share for the current year.
Apple Dividend Announcement The company also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were issued a $0.27 dividend. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s payout ratio is presently 12.39%.
Apple News Summary Here are the key news stories impacting Apple this week:
Positive Sentiment: Apple’s $1,999 iPhone Duo reportedly sold out within minutes of preorders opening, with delivery estimates pushed into 2027. The response suggests strong pricing power and could establish a significant new premium product category. Apple blames extraordinary demand as foldable iPhones sell out Positive Sentiment: Evercore ISI said the iPhone Duo’s extended lead times support its Buy rating and $380 price target. Investors view the launch as a potential catalyst for higher average selling prices and iPhone revenue. Apple early iPhone demand supports Buy rating Positive Sentiment: Apple and Meta are collaborating to run Meta’s 816-billion-parameter Muse Spark Open AI model locally on high-end Macs. The partnership may strengthen Mac demand for AI workloads and improve Apple’s AI positioning without requiring a competing mega-scale model. Apple and Meta team up on AI Neutral Sentiment: UBS cautioned that iPhone demand could weaken, highlighting the risk that strong initial foldable-phone interest may not translate into sustained volume. Apple’s roughly $5 trillion valuation also leaves the stock dependent on continued execution. Negative Sentiment: UK regulators are preparing a legal fight that could require Apple to give competing payment providers access to technology behind Apple Pay’s tap-to-pay functionality. A forced opening could weaken the payments ecosystem and create compliance costs. Apple set for UK legal fight over tap-to-pay rules Negative Sentiment: Apple faces ongoing concerns about lagging rivals in AI infrastructure and advanced assistants. Reports that some iPhone 18 Pro component orders were reduced add to questions about future handset demand. Negative Sentiment: Senior Vice President Jennifer Newstead sold 2,399 shares worth approximately $828,000. The transaction is small relative to Apple’s size but represents another insider sale and may have modest signaling value. Apple Profile (Free Report)
Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.
See Also Five stocks we like better than Apple Rocket Lab’s Neutron Delay Leaves Wall Street Bullish But Raises the Stakes for 2027 ManpowerGroup Stock Sinks on Q3 Results, But Fundamentals Stay Solid Does the AI Selloff Put Alphabet’s Breakout in Doubt? Bank Earnings Are Mixed—These 2 ETFs Offer Very Different Paths to a Recovery
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Bell Asset Management Ltd decreased its position in Apple Inc. (NASDAQ:AAPL – Free Report) by 12.3% during the 3rd quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 37,090 shares of the iPhone maker’s stock after selling 5,209 shares during the period. Apple makes up 4.3% of Bell Asset Management Ltd’s holdings, making the stock its 5th biggest holding. Bell Asset Management Ltd’s holdings in Apple were worth $11,767,000 at the end of the most recent quarter.
A number of other institutional investors have also bought and sold shares of AAPL. Avenir Tech Ltd acquired a new position in shares of Apple in the 2nd quarter valued at about $29,000. Longfellow Investment Management Co. LLC bought a new stake in Apple in the second quarter worth approximately $30,000. Lifetime Wealth Management P.C. bought a new stake in Apple in the fourth quarter worth approximately $41,000. Ascentis Wealth Management LLC increased its holdings in Apple by 822.7% in the second quarter. Ascentis Wealth Management LLC now owns 292,493 shares of the iPhone maker’s stock worth $85,000 after purchasing an additional 260,792 shares in the last quarter. Finally, Bamco Inc. NY acquired a new position in Apple in the second quarter valued at approximately $118,000. Institutional investors own 67.73% of the company’s stock.
Insider Buying and Selling at Apple In other Apple news, insider Timothy Cook sold 191,753 shares of the firm’s stock in a transaction on Friday, October 2nd. The shares were sold at an average price of $332.96, for a total value of $63,846,078.88. Following the transaction, the insider directly owned 3,264,168 shares of the company’s stock, valued at approximately $1,086,837,377.28. This trade represents a 5.55% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CEO John Ternus sold 25,412 shares of Apple stock in a transaction dated Friday, October 2nd. The shares were sold at an average price of $332.94, for a total transaction of $8,460,671.28. Following the transaction, the chief executive officer owned 59,567 shares of the company’s stock, valued at $19,832,236.98. This represents a 29.90% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold a total of 281,782 shares of company stock valued at $93,740,172 over the last ninety days. 0.06% of the stock is currently owned by corporate insiders.
Analysts Set New Price Targets A number of research firms have issued reports on AAPL. KGI Securities cut Apple from an “outperform” rating to a “hold” rating and set a $315.00 price target on the stock. in a report on Monday, June 22nd. Evercore set a $380.00 price objective on shares of Apple and gave the stock an “outperform” rating in a research report on Friday, September 18th. UBS Group reiterated a “neutral” rating on shares of Apple in a research note on Tuesday, October 6th. Wells Fargo & Company reiterated an “overweight” rating and set a $350.00 target price (up from $310.00) on shares of Apple in a research report on Friday, July 31st. Finally, Weiss Ratings upgraded shares of Apple from a “buy (b-)” rating to a “buy (b)” rating in a research report on Thursday, October 8th. One research analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, fourteen have given a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus target price of $340.39. Check Out Our Latest Stock Report on AAPL
Apple Price Performance Shares of NASDAQ:AAPL opened at $343.46 on Friday. Apple Inc. has a twelve month low of $243.42 and a twelve month high of $348.15. The stock’s 50 day moving average is $325.83 and its 200-day moving average is $306.16. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. The firm has a market capitalization of $5.01 trillion, a price-to-earnings ratio of 39.39, a PEG ratio of 2.72 and a beta of 1.07.
Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. During the same quarter last year, the firm posted $1.57 EPS. Apple’s revenue was up 16.4% compared to the same quarter last year. Sell-side analysts forecast that Apple Inc. will post 8.75 EPS for the current fiscal year.
Apple Dividend Announcement The firm also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were issued a dividend of $0.27 per share. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple’s dividend payout ratio is presently 12.39%.
Apple News Summary Here are the key news stories impacting Apple this week:
Positive Sentiment: Apple’s $1,999 iPhone Duo reportedly sold out within minutes of preorders opening, with delivery estimates pushed into 2027. The response suggests strong pricing power and could establish a significant new premium product category. Apple blames extraordinary demand as foldable iPhones sell out Positive Sentiment: Evercore ISI said the iPhone Duo’s extended lead times support its Buy rating and $380 price target. Investors view the launch as a potential catalyst for higher average selling prices and iPhone revenue. Apple early iPhone demand supports Buy rating Positive Sentiment: Apple and Meta are collaborating to run Meta’s 816-billion-parameter Muse Spark Open AI model locally on high-end Macs. The partnership may strengthen Mac demand for AI workloads and improve Apple’s AI positioning without requiring a competing mega-scale model. Apple and Meta team up on AI Neutral Sentiment: UBS cautioned that iPhone demand could weaken, highlighting the risk that strong initial foldable-phone interest may not translate into sustained volume. Apple’s roughly $5 trillion valuation also leaves the stock dependent on continued execution. Negative Sentiment: UK regulators are preparing a legal fight that could require Apple to give competing payment providers access to technology behind Apple Pay’s tap-to-pay functionality. A forced opening could weaken the payments ecosystem and create compliance costs. Apple set for UK legal fight over tap-to-pay rules Negative Sentiment: Apple faces ongoing concerns about lagging rivals in AI infrastructure and advanced assistants. Reports that some iPhone 18 Pro component orders were reduced add to questions about future handset demand. Negative Sentiment: Senior Vice President Jennifer Newstead sold 2,399 shares worth approximately $828,000. The transaction is small relative to Apple’s size but represents another insider sale and may have modest signaling value. Apple Company Profile (Free Report)
Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.
See Also Five stocks we like better than Apple Rocket Lab’s Neutron Delay Leaves Wall Street Bullish But Raises the Stakes for 2027 ManpowerGroup Stock Sinks on Q3 Results, But Fundamentals Stay Solid Does the AI Selloff Put Alphabet’s Breakout in Doubt? Bank Earnings Are Mixed—These 2 ETFs Offer Very Different Paths to a Recovery
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CoreCap Advisors LLC lifted its position in Apple Inc. (NASDAQ:AAPL – Free Report) by 8.7% during the 3rd quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 206,627 shares of the iPhone maker’s stock after acquiring an additional 16,459 shares during the period. Apple accounts for approximately 2.0% of CoreCap Advisors LLC’s investment portfolio, making the stock its 9th biggest holding. CoreCap Advisors LLC’s holdings in Apple were worth $68,171,000 at the end of the most recent reporting period.
A number of other hedge funds and other institutional investors also recently added to or reduced their stakes in AAPL. Kure Advisory LLC lifted its position in Apple by 0.6% during the 3rd quarter. Kure Advisory LLC now owns 6,635 shares of the iPhone maker’s stock worth $2,210,000 after acquiring an additional 42 shares during the period. Fenimore Asset Management Inc grew its stake in Apple by 4,140.8% during the 3rd quarter. Fenimore Asset Management Inc now owns 563,854 shares of the iPhone maker’s stock valued at $187,775,000 after purchasing an additional 550,558 shares during the last quarter. Artemis Investment Management LLP increased its holdings in shares of Apple by 54.4% in the third quarter. Artemis Investment Management LLP now owns 380,103 shares of the iPhone maker’s stock valued at $126,582,000 after purchasing an additional 133,966 shares during the period. Aletheian Wealth Advisors LLC increased its holdings in shares of Apple by 0.7% in the third quarter. Aletheian Wealth Advisors LLC now owns 17,243 shares of the iPhone maker’s stock valued at $5,742,000 after purchasing an additional 124 shares during the period. Finally, YHB Investment Advisors Inc. increased its holdings in shares of Apple by 13.2% in the third quarter. YHB Investment Advisors Inc. now owns 374,085 shares of the iPhone maker’s stock valued at $121,738,000 after purchasing an additional 43,526 shares during the period. Hedge funds and other institutional investors own 67.73% of the company’s stock.
Insider Activity In related news, SVP Deirdre O’brien sold 46,389 shares of the firm’s stock in a transaction on Friday, October 2nd. The shares were sold at an average price of $333.42, for a total transaction of $15,467,020.38. Following the sale, the senior vice president owned 136,810 shares in the company, valued at approximately $45,615,190.20. This trade represents a 25.32% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, insider Timothy Cook sold 191,753 shares of Apple stock in a transaction on Friday, October 2nd. The shares were sold at an average price of $332.96, for a total transaction of $63,846,078.88. Following the completion of the transaction, the insider directly owned 3,264,168 shares of the company’s stock, valued at $1,086,837,377.28. The trade was a 5.55% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last three months, insiders sold 281,782 shares of company stock valued at $93,740,172. 0.06% of the stock is currently owned by corporate insiders.
Apple Trading Up 0.4% Apple stock opened at $343.46 on Friday. The firm has a market cap of $5.01 trillion, a PE ratio of 39.39, a P/E/G ratio of 2.72 and a beta of 1.07. Apple Inc. has a 12 month low of $243.42 and a 12 month high of $348.15. The stock’s 50 day simple moving average is $325.83 and its two-hundred day simple moving average is $306.16. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. Apple (NASDAQ:AAPL – Get Free Report) last posted its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating the consensus estimate of $1.89 by $0.13. The firm had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business’s quarterly revenue was up 16.4% on a year-over-year basis. During the same period in the previous year, the firm earned $1.57 EPS. Analysts anticipate that Apple Inc. will post 8.75 earnings per share for the current year.
Apple Announces Dividend The company also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were issued a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. Apple’s dividend payout ratio is 12.39%.
Wall Street Analyst Weigh In Several brokerages have recently issued reports on AAPL. DA Davidson restated a “neutral” rating and issued a $270.00 price objective on shares of Apple in a research note on Wednesday, September 2nd. Phillip Securities upped their target price on Apple from $290.00 to $300.00 and gave the company a “neutral” rating in a research report on Monday, September 14th. Evercore set a $380.00 price target on shares of Apple and gave the stock an “outperform” rating in a report on Friday, September 18th. China Renaissance lowered shares of Apple from a “buy” rating to a “hold” rating and reduced their price target for the stock from $329.00 to $280.00 in a research report on Tuesday, August 4th. Finally, Weiss Ratings raised shares of Apple from a “buy (b-)” rating to a “buy (b)” rating in a research report on Thursday, October 8th. One analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, fourteen have issued a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat, Apple has a consensus rating of “Moderate Buy” and a consensus price target of $340.39.
View Our Latest Stock Analysis on Apple
More Apple News Here are the key news stories impacting Apple this week:
Positive Sentiment: Apple’s $1,999 iPhone Duo reportedly sold out within minutes of preorders opening, with delivery estimates pushed into 2027. The response suggests strong pricing power and could establish a significant new premium product category. Apple blames extraordinary demand as foldable iPhones sell out Positive Sentiment: Evercore ISI said the iPhone Duo’s extended lead times support its Buy rating and $380 price target. Investors view the launch as a potential catalyst for higher average selling prices and iPhone revenue. Apple early iPhone demand supports Buy rating Positive Sentiment: Apple and Meta are collaborating to run Meta’s 816-billion-parameter Muse Spark Open AI model locally on high-end Macs. The partnership may strengthen Mac demand for AI workloads and improve Apple’s AI positioning without requiring a competing mega-scale model. Apple and Meta team up on AI Neutral Sentiment: UBS cautioned that iPhone demand could weaken, highlighting the risk that strong initial foldable-phone interest may not translate into sustained volume. Apple’s roughly $5 trillion valuation also leaves the stock dependent on continued execution. Negative Sentiment: UK regulators are preparing a legal fight that could require Apple to give competing payment providers access to technology behind Apple Pay’s tap-to-pay functionality. A forced opening could weaken the payments ecosystem and create compliance costs. Apple set for UK legal fight over tap-to-pay rules Negative Sentiment: Apple faces ongoing concerns about lagging rivals in AI infrastructure and advanced assistants. Reports that some iPhone 18 Pro component orders were reduced add to questions about future handset demand. Negative Sentiment: Senior Vice President Jennifer Newstead sold 2,399 shares worth approximately $828,000. The transaction is small relative to Apple’s size but represents another insider sale and may have modest signaling value. About Apple (Free Report)
Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.
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Bonness Enterprises Inc. lifted its position in Apple Inc. (NASDAQ:AAPL – Free Report) by 124.4% in the third quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The firm owned 110,109 shares of the iPhone maker’s stock after purchasing an additional 61,039 shares during the quarter. Apple makes up 7.5% of Bonness Enterprises Inc.’s investment portfolio, making the stock its 2nd biggest holding. Bonness Enterprises Inc.’s holdings in Apple were worth $36,668,000 at the end of the most recent quarter.
Other hedge funds have also recently added to or reduced their stakes in the company. Sterling Wealth Management Inc. boosted its holdings in shares of Apple by 0.3% in the second quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock valued at $3,351,000 after acquiring an additional 30 shares during the period. Evansbrook LLC grew its position in shares of Apple by 0.4% during the first quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock worth $2,054,000 after acquiring an additional 34 shares during the last quarter. JMG Financial Group Ltd. increased its holdings in shares of Apple by 0.7% in the 1st quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock valued at $1,295,000 after acquiring an additional 35 shares during the period. Advocate Investing Services LLC increased its holdings in shares of Apple by 0.5% in the 2nd quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker’s stock valued at $2,271,000 after acquiring an additional 39 shares during the period. Finally, Sugar Maple Asset Management LLC increased its holdings in shares of Apple by 2.0% in the 1st quarter. Sugar Maple Asset Management LLC now owns 2,029 shares of the iPhone maker’s stock valued at $515,000 after acquiring an additional 40 shares during the period. Hedge funds and other institutional investors own 67.73% of the company’s stock.
Insider Activity at Apple In other news, SVP Jennifer Newstead sold 2,399 shares of the company’s stock in a transaction on Tuesday, September 29th. The shares were sold at an average price of $336.18, for a total transaction of $806,495.82. Following the transaction, the senior vice president directly owned 41,992 shares of the company’s stock, valued at $14,116,870.56. This represents a 5.40% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, SVP Deirdre O’brien sold 46,389 shares of the stock in a transaction dated Friday, October 2nd. The shares were sold at an average price of $333.42, for a total transaction of $15,467,020.38. Following the completion of the transaction, the senior vice president owned 136,810 shares of the company’s stock, valued at $45,615,190.20. This represents a 25.32% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last quarter, insiders sold 281,782 shares of company stock valued at $93,740,172. Company insiders own 0.06% of the company’s stock.
Apple Trading Up 0.4% NASDAQ AAPL opened at $343.46 on Friday. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. The stock has a market capitalization of $5.01 trillion, a P/E ratio of 39.39, a P/E/G ratio of 2.72 and a beta of 1.07. Apple Inc. has a 52-week low of $243.42 and a 52-week high of $348.15. The firm has a 50-day moving average price of $325.83 and a 200 day moving average price of $306.16. Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%. The firm had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. During the same quarter in the prior year, the company posted $1.57 earnings per share. Apple’s quarterly revenue was up 16.4% on a year-over-year basis. Equities research analysts expect that Apple Inc. will post 8.75 EPS for the current year.
Apple Announces Dividend The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. Apple’s dividend payout ratio is 12.39%.
Wall Street Analysts Forecast Growth Several analysts recently commented on AAPL shares. Phillip Securities upped their price target on shares of Apple from $290.00 to $300.00 and gave the company a “neutral” rating in a research report on Monday, September 14th. Piper Sandler assumed coverage on shares of Apple in a research report on Monday, August 17th. They set an “overweight” rating on the stock. Royal Bank Of Canada set a $365.00 price objective on shares of Apple in a research note on Wednesday, July 15th. Citic Securities lifted their price objective on shares of Apple from $300.00 to $349.00 in a research note on Thursday, August 6th. Finally, CICC Research upped their target price on shares of Apple from $310.00 to $340.00 and gave the company an “outperform” rating in a report on Tuesday, August 4th. One research analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, fourteen have assigned a Hold rating and two have issued a Sell rating to the company’s stock. According to MarketBeat.com, Apple presently has an average rating of “Moderate Buy” and a consensus target price of $340.39.
Get Our Latest Analysis on Apple
Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Apple’s $1,999 iPhone Duo reportedly sold out within minutes of preorders opening, with delivery estimates pushed into 2027. The response suggests strong pricing power and could establish a significant new premium product category. Apple blames extraordinary demand as foldable iPhones sell out Positive Sentiment: Evercore ISI said the iPhone Duo’s extended lead times support its Buy rating and $380 price target. Investors view the launch as a potential catalyst for higher average selling prices and iPhone revenue. Apple early iPhone demand supports Buy rating Positive Sentiment: Apple and Meta are collaborating to run Meta’s 816-billion-parameter Muse Spark Open AI model locally on high-end Macs. The partnership may strengthen Mac demand for AI workloads and improve Apple’s AI positioning without requiring a competing mega-scale model. Apple and Meta team up on AI Neutral Sentiment: UBS cautioned that iPhone demand could weaken, highlighting the risk that strong initial foldable-phone interest may not translate into sustained volume. Apple’s roughly $5 trillion valuation also leaves the stock dependent on continued execution. Negative Sentiment: UK regulators are preparing a legal fight that could require Apple to give competing payment providers access to technology behind Apple Pay’s tap-to-pay functionality. A forced opening could weaken the payments ecosystem and create compliance costs. Apple set for UK legal fight over tap-to-pay rules Negative Sentiment: Apple faces ongoing concerns about lagging rivals in AI infrastructure and advanced assistants. Reports that some iPhone 18 Pro component orders were reduced add to questions about future handset demand. Negative Sentiment: Senior Vice President Jennifer Newstead sold 2,399 shares worth approximately $828,000. The transaction is small relative to Apple’s size but represents another insider sale and may have modest signaling value. Apple Profile (Free Report)
Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.
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Fenimore Asset Management Inc grew its holdings in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 4,140.8% during the third quarter, according to its most recent 13F filing with the SEC. The institutional investor owned 563,854 shares of the iPhone maker’s stock after buying an additional 550,558 shares during the period. Apple makes up 4.1% of Fenimore Asset Management Inc’s investment portfolio, making the stock its 4th largest holding. Fenimore Asset Management Inc’s holdings in Apple were worth $187,775,000 as of its most recent SEC filing.
Other large investors also recently made changes to their positions in the company. Sterling Wealth Management Inc. increased its holdings in Apple by 0.3% during the 2nd quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock worth $3,351,000 after purchasing an additional 30 shares in the last quarter. Evansbrook LLC raised its stake in shares of Apple by 0.4% during the 1st quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock worth $2,054,000 after purchasing an additional 34 shares during the period. JMG Financial Group Ltd. raised its position in Apple by 0.7% in the first quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock worth $1,295,000 after acquiring an additional 35 shares during the period. Advocate Investing Services LLC lifted its stake in Apple by 0.5% in the second quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker’s stock valued at $2,271,000 after purchasing an additional 39 shares during the last quarter. Finally, Sugar Maple Asset Management LLC lifted its position in shares of Apple by 2.0% during the 1st quarter. Sugar Maple Asset Management LLC now owns 2,029 shares of the iPhone maker’s stock valued at $515,000 after buying an additional 40 shares during the last quarter. 67.73% of the stock is currently owned by institutional investors and hedge funds.
Analyst Upgrades and Downgrades AAPL has been the subject of several recent research reports. HSBC reiterated a “buy” rating and issued a $366.00 price target on shares of Apple in a research report on Tuesday, September 8th. KeyCorp reaffirmed an “underweight” rating on shares of Apple in a research note on Thursday. Seaport Research Partners lowered shares of Apple from a “buy” rating to a “neutral” rating in a report on Monday, August 17th. Needham & Company LLC reaffirmed a “hold” rating on shares of Apple in a research note on Thursday, October 1st. Finally, Weiss Ratings upgraded shares of Apple from a “buy (b-)” rating to a “buy (b)” rating in a research report on Thursday, October 8th. One analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, fourteen have given a Hold rating and two have assigned a Sell rating to the company’s stock. According to data from MarketBeat, Apple presently has an average rating of “Moderate Buy” and an average target price of $340.39.
Check Out Our Latest Stock Analysis on Apple Apple News Summary Here are the key news stories impacting Apple this week:
Positive Sentiment: Apple’s $1,999 iPhone Duo reportedly sold out within minutes of preorders opening, with delivery estimates pushed into 2027. The response suggests strong pricing power and could establish a significant new premium product category. Apple blames extraordinary demand as foldable iPhones sell out Positive Sentiment: Evercore ISI said the iPhone Duo’s extended lead times support its Buy rating and $380 price target. Investors view the launch as a potential catalyst for higher average selling prices and iPhone revenue. Apple early iPhone demand supports Buy rating Positive Sentiment: Apple and Meta are collaborating to run Meta’s 816-billion-parameter Muse Spark Open AI model locally on high-end Macs. The partnership may strengthen Mac demand for AI workloads and improve Apple’s AI positioning without requiring a competing mega-scale model. Apple and Meta team up on AI Neutral Sentiment: UBS cautioned that iPhone demand could weaken, highlighting the risk that strong initial foldable-phone interest may not translate into sustained volume. Apple’s roughly $5 trillion valuation also leaves the stock dependent on continued execution. Negative Sentiment: UK regulators are preparing a legal fight that could require Apple to give competing payment providers access to technology behind Apple Pay’s tap-to-pay functionality. A forced opening could weaken the payments ecosystem and create compliance costs. Apple set for UK legal fight over tap-to-pay rules Negative Sentiment: Apple faces ongoing concerns about lagging rivals in AI infrastructure and advanced assistants. Reports that some iPhone 18 Pro component orders were reduced add to questions about future handset demand. Negative Sentiment: Senior Vice President Jennifer Newstead sold 2,399 shares worth approximately $828,000. The transaction is small relative to Apple’s size but represents another insider sale and may have modest signaling value. Insider Activity In related news, SVP Jennifer Newstead sold 2,399 shares of the business’s stock in a transaction that occurred on Tuesday, October 13th. The shares were sold at an average price of $345.00, for a total value of $827,655.00. Following the completion of the transaction, the senior vice president directly owned 37,194 shares in the company, valued at $12,831,930. The trade was a 6.06% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, SVP Deirdre O’brien sold 46,389 shares of the company’s stock in a transaction that occurred on Friday, October 2nd. The shares were sold at an average price of $333.42, for a total value of $15,467,020.38. Following the completion of the transaction, the senior vice president directly owned 136,810 shares in the company, valued at $45,615,190.20. This trade represents a 25.32% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last ninety days, insiders have sold 281,782 shares of company stock worth $93,740,172. Corporate insiders own 0.06% of the company’s stock.
Apple Stock Performance Shares of Apple stock opened at $343.46 on Friday. Apple Inc. has a 1 year low of $243.42 and a 1 year high of $348.15. The firm’s 50-day moving average is $325.83 and its 200 day moving average is $306.16. The stock has a market cap of $5.01 trillion, a price-to-earnings ratio of 39.39, a PEG ratio of 2.72 and a beta of 1.07. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93.
Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The business had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. Apple’s revenue was up 16.4% compared to the same quarter last year. During the same period last year, the business earned $1.57 EPS. Sell-side analysts anticipate that Apple Inc. will post 8.75 EPS for the current fiscal year.
Apple Announces Dividend The company also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a dividend of $0.27 per share. The ex-dividend date was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. Apple’s dividend payout ratio is presently 12.39%.
Apple Company Profile (Free Report)
Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.
Featured Articles Five stocks we like better than Apple Rocket Lab’s Neutron Delay Leaves Wall Street Bullish But Raises the Stakes for 2027 ManpowerGroup Stock Sinks on Q3 Results, But Fundamentals Stay Solid Does the AI Selloff Put Alphabet’s Breakout in Doubt? Bank Earnings Are Mixed—These 2 ETFs Offer Very Different Paths to a Recovery
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Factor Wealth Management LTD reduced its holdings in Apple Inc. (NASDAQ:AAPL – Free Report) by 49.2% during the 3rd quarter, according to the company in its most recent disclosure with the SEC. The fund owned 17,844 shares of the iPhone maker’s stock after selling 17,267 shares during the quarter. Apple comprises 0.9% of Factor Wealth Management LTD’s portfolio, making the stock its 28th biggest holding. Factor Wealth Management LTD’s holdings in Apple were worth $5,943,000 at the end of the most recent quarter.
A number of other institutional investors have also made changes to their positions in the business. State Street Corp grew its holdings in Apple by 4.7% in the 2nd quarter. State Street Corp now owns 630,662,494 shares of the iPhone maker’s stock valued at $182,897,769,000 after buying an additional 28,321,085 shares during the last quarter. Berkshire Hathaway Inc bought a new position in Apple in the 2nd quarter worth approximately $65,950,297,000. Bank of America Corp DE bought a new position in Apple in the 2nd quarter worth approximately $36,986,090,000. Legal & General Group Plc acquired a new position in shares of Apple during the second quarter worth approximately $30,443,242,000. Finally, Amundi lifted its holdings in shares of Apple by 23.2% during the first quarter. Amundi now owns 73,082,616 shares of the iPhone maker’s stock worth $18,547,637,000 after buying an additional 13,780,080 shares during the last quarter. 67.73% of the stock is currently owned by institutional investors.
Wall Street Analysts Forecast Growth Several equities research analysts have recently weighed in on AAPL shares. Moffett Nathanson reissued a “neutral” rating and issued a $304.00 price objective (up from $270.00) on shares of Apple in a research report on Tuesday, September 8th. Bank of America restated a “buy” rating and issued a $370.00 price objective on shares of Apple in a research note on Wednesday, September 23rd. Citigroup reaffirmed a “buy” rating on shares of Apple in a research report on Thursday, September 10th. Piper Sandler assumed coverage on shares of Apple in a research note on Monday, August 17th. They set an “overweight” rating for the company. Finally, KeyCorp reiterated an “underweight” rating on shares of Apple in a research note on Thursday. One research analyst has rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, fourteen have issued a Hold rating and two have given a Sell rating to the company’s stock. According to data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus target price of $340.39.
Get Our Latest Research Report on Apple Apple News Roundup Here are the key news stories impacting Apple this week:
Positive Sentiment: Apple’s $1,999 iPhone Duo reportedly sold out within minutes of preorders opening, with delivery estimates pushed into 2027. The response suggests strong pricing power and could establish a significant new premium product category. Apple blames extraordinary demand as foldable iPhones sell out Positive Sentiment: Evercore ISI said the iPhone Duo’s extended lead times support its Buy rating and $380 price target. Investors view the launch as a potential catalyst for higher average selling prices and iPhone revenue. Apple early iPhone demand supports Buy rating Positive Sentiment: Apple and Meta are collaborating to run Meta’s 816-billion-parameter Muse Spark Open AI model locally on high-end Macs. The partnership may strengthen Mac demand for AI workloads and improve Apple’s AI positioning without requiring a competing mega-scale model. Apple and Meta team up on AI Neutral Sentiment: UBS cautioned that iPhone demand could weaken, highlighting the risk that strong initial foldable-phone interest may not translate into sustained volume. Apple’s roughly $5 trillion valuation also leaves the stock dependent on continued execution. Negative Sentiment: UK regulators are preparing a legal fight that could require Apple to give competing payment providers access to technology behind Apple Pay’s tap-to-pay functionality. A forced opening could weaken the payments ecosystem and create compliance costs. Apple set for UK legal fight over tap-to-pay rules Negative Sentiment: Apple faces ongoing concerns about lagging rivals in AI infrastructure and advanced assistants. Reports that some iPhone 18 Pro component orders were reduced add to questions about future handset demand. Negative Sentiment: Senior Vice President Jennifer Newstead sold 2,399 shares worth approximately $828,000. The transaction is small relative to Apple’s size but represents another insider sale and may have modest signaling value. Insider Buying and Selling In related news, SVP Jennifer Newstead sold 2,399 shares of the firm’s stock in a transaction that occurred on Tuesday, September 29th. The stock was sold at an average price of $336.18, for a total transaction of $806,495.82. Following the completion of the transaction, the senior vice president owned 41,992 shares in the company, valued at $14,116,870.56. This trade represents a 5.40% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. Also, SVP Deirdre O’brien sold 46,389 shares of the business’s stock in a transaction on Friday, October 2nd. The shares were sold at an average price of $333.42, for a total value of $15,467,020.38. Following the completion of the sale, the senior vice president directly owned 136,810 shares in the company, valued at approximately $45,615,190.20. This represents a 25.32% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 281,782 shares of company stock worth $93,740,172 over the last 90 days. Corporate insiders own 0.06% of the company’s stock.
Apple Stock Up 0.4% Shares of AAPL opened at $343.46 on Friday. The stock has a market cap of $5.01 trillion, a price-to-earnings ratio of 39.39, a P/E/G ratio of 2.72 and a beta of 1.07. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. Apple Inc. has a 12 month low of $243.42 and a 12 month high of $348.15. The company has a 50-day moving average price of $325.83 and a two-hundred day moving average price of $306.16.
Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%. The company had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. During the same period in the previous year, the business earned $1.57 earnings per share. The company’s quarterly revenue was up 16.4% on a year-over-year basis. Equities analysts predict that Apple Inc. will post 8.75 EPS for the current fiscal year.
Apple Announces Dividend The business also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a $0.27 dividend. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. Apple’s dividend payout ratio is presently 12.39%.
About Apple (Free Report)
Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.
See Also Five stocks we like better than Apple Rocket Lab’s Neutron Delay Leaves Wall Street Bullish But Raises the Stakes for 2027 ManpowerGroup Stock Sinks on Q3 Results, But Fundamentals Stay Solid Does the AI Selloff Put Alphabet’s Breakout in Doubt? Bank Earnings Are Mixed—These 2 ETFs Offer Very Different Paths to a Recovery Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
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Everhart Financial Group Inc. lowered its position in Apple Inc. (NASDAQ:AAPL – Free Report) by 15.4% in the 3rd quarter, according to the company in its most recent filing with the SEC. The fund owned 166,661 shares of the iPhone maker’s stock after selling 30,425 shares during the quarter. Apple comprises 3.4% of Everhart Financial Group Inc.’s investment portfolio, making the stock its 10th largest holding. Everhart Financial Group Inc.’s holdings in Apple were worth $55,355,000 at the end of the most recent quarter.
Other hedge funds and other institutional investors have also added to or reduced their stakes in the company. Veracity Capital LLC grew its stake in Apple by 3.9% during the third quarter. Veracity Capital LLC now owns 30,305 shares of the iPhone maker’s stock valued at $10,092,000 after acquiring an additional 1,142 shares in the last quarter. Plan A Wealth LLC boosted its holdings in Apple by 426.6% in the 3rd quarter. Plan A Wealth LLC now owns 54,846 shares of the iPhone maker’s stock valued at $18,179,000 after purchasing an additional 44,431 shares during the period. New Covenant Trust Company N.A. increased its holdings in shares of Apple by 10.4% in the third quarter. New Covenant Trust Company N.A. now owns 21,378 shares of the iPhone maker’s stock worth $7,119,000 after purchasing an additional 2,006 shares during the period. Kaydan Wealth Management Inc. raised its position in shares of Apple by 35.4% in the third quarter. Kaydan Wealth Management Inc. now owns 14,230 shares of the iPhone maker’s stock worth $4,505,000 after buying an additional 3,719 shares in the last quarter. Finally, Toth Financial Advisory Corp raised its position in shares of Apple by 52.9% in the third quarter. Toth Financial Advisory Corp now owns 138,578 shares of the iPhone maker’s stock worth $43,342,000 after buying an additional 47,921 shares in the last quarter. 67.73% of the stock is currently owned by institutional investors.
Apple Trading Up 0.4% NASDAQ:AAPL opened at $343.46 on Friday. The company has a 50-day moving average price of $325.83 and a 200-day moving average price of $306.16. Apple Inc. has a 12 month low of $243.42 and a 12 month high of $348.15. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. The stock has a market cap of $5.01 trillion, a price-to-earnings ratio of 39.39, a P/E/G ratio of 2.71 and a beta of 1.07.
Apple (NASDAQ:AAPL – Get Free Report) last announced its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. During the same quarter in the previous year, the firm posted $1.57 EPS. The company’s revenue for the quarter was up 16.4% compared to the same quarter last year. Equities analysts predict that Apple Inc. will post 8.75 EPS for the current year. Apple Dividend Announcement The company also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were given a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s payout ratio is presently 12.39%.
Analysts Set New Price Targets Several research firms recently weighed in on AAPL. BTIG Research started coverage on shares of Apple in a research report on Monday, August 17th. They issued a “neutral” rating on the stock. Barclays reiterated an “underweight” rating and set a $245.00 target price (down from $253.00) on shares of Apple in a research report on Friday, July 31st. Needham & Company LLC reissued a “hold” rating on shares of Apple in a research note on Thursday, October 1st. Sanford C. Bernstein reissued an “outperform” rating on shares of Apple in a research note on Friday, September 25th. Finally, Daiwa Securities Group increased their price target on shares of Apple from $325.00 to $335.00 and gave the stock an “outperform” rating in a report on Tuesday, August 11th. One research analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, fourteen have issued a Hold rating and two have issued a Sell rating to the stock. According to MarketBeat, the stock has an average rating of “Moderate Buy” and an average price target of $340.39.
View Our Latest Report on AAPL
More Apple News Here are the key news stories impacting Apple this week:
Positive Sentiment: Apple’s $1,999 iPhone Duo reportedly sold out within minutes of preorders opening, with delivery estimates pushed into 2027. The response suggests strong pricing power and could establish a significant new premium product category. Apple blames extraordinary demand as foldable iPhones sell out Positive Sentiment: Evercore ISI said the iPhone Duo’s extended lead times support its Buy rating and $380 price target. Investors view the launch as a potential catalyst for higher average selling prices and iPhone revenue. Apple early iPhone demand supports Buy rating Positive Sentiment: Apple and Meta are collaborating to run Meta’s 816-billion-parameter Muse Spark Open AI model locally on high-end Macs. The partnership may strengthen Mac demand for AI workloads and improve Apple’s AI positioning without requiring a competing mega-scale model. Apple and Meta team up on AI Neutral Sentiment: UBS cautioned that iPhone demand could weaken, highlighting the risk that strong initial foldable-phone interest may not translate into sustained volume. Apple’s roughly $5 trillion valuation also leaves the stock dependent on continued execution. Negative Sentiment: UK regulators are preparing a legal fight that could require Apple to give competing payment providers access to technology behind Apple Pay’s tap-to-pay functionality. A forced opening could weaken the payments ecosystem and create compliance costs. Apple set for UK legal fight over tap-to-pay rules Negative Sentiment: Apple faces ongoing concerns about lagging rivals in AI infrastructure and advanced assistants. Reports that some iPhone 18 Pro component orders were reduced add to questions about future handset demand. Negative Sentiment: Senior Vice President Jennifer Newstead sold 2,399 shares worth approximately $828,000. The transaction is small relative to Apple’s size but represents another insider sale and may have modest signaling value. Insider Transactions at Apple In other news, CEO John Ternus sold 25,412 shares of the company’s stock in a transaction on Friday, October 2nd. The stock was sold at an average price of $332.94, for a total transaction of $8,460,671.28. Following the transaction, the chief executive officer directly owned 59,567 shares of the company’s stock, valued at $19,832,236.98. This represents a 29.90% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Deirdre O’brien sold 46,389 shares of the stock in a transaction on Friday, October 2nd. The shares were sold at an average price of $333.42, for a total value of $15,467,020.38. Following the sale, the senior vice president directly owned 136,810 shares in the company, valued at $45,615,190.20. This trade represents a 25.32% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last 90 days, insiders sold 281,782 shares of company stock valued at $93,740,172. Insiders own 0.06% of the company’s stock.
Apple Company Profile (Free Report)
Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and software platforms, including iOS, macOS, iPadOS, watchOS and visionOS.
Apple’s services business includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+ and iCloud.
Recommended Stories Five stocks we like better than Apple Bank of America Stock Sell-Off Looks Like a Buying Opportunity AST SpaceMobile Is Down 67%—Could SpaceX’s Mobile Push Deepen the Selloff? GlobalFoundries’ $21 Billion Deal Could Change the Economics of Chipmaking Fundamental and Technicals Signals Align for Costco: Is the Stock Finally Breaking Out?
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Chickasaw Capital Management LLC cut its holdings in Apple Inc. (NASDAQ:AAPL – Free Report) by 2.7% during the third quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 123,810 shares of the iPhone maker’s stock after selling 3,451 shares during the quarter. Apple accounts for 1.5% of Chickasaw Capital Management LLC’s portfolio, making the stock its 13th biggest holding. Chickasaw Capital Management LLC’s holdings in Apple were worth $41,231,000 as of its most recent SEC filing.
A number of other institutional investors and hedge funds have also recently bought and sold shares of the business. Avenir Tech Ltd acquired a new position in shares of Apple during the 2nd quarter worth $29,000. Longfellow Investment Management Co. LLC purchased a new position in shares of Apple in the 2nd quarter valued at about $30,000. Lifetime Wealth Management P.C. acquired a new stake in shares of Apple in the fourth quarter valued at about $41,000. Ascentis Wealth Management LLC lifted its stake in shares of Apple by 822.7% in the second quarter. Ascentis Wealth Management LLC now owns 292,493 shares of the iPhone maker’s stock valued at $85,000 after purchasing an additional 260,792 shares during the period. Finally, Bamco Inc. NY acquired a new stake in shares of Apple in the second quarter valued at about $118,000. Institutional investors and hedge funds own 67.73% of the company’s stock.
Apple Stock Up 0.4% AAPL stock opened at $343.46 on Friday. The stock has a market capitalization of $5.01 trillion, a P/E ratio of 39.39, a PEG ratio of 2.71 and a beta of 1.07. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. Apple Inc. has a one year low of $243.42 and a one year high of $348.15. The company has a 50 day moving average price of $325.83 and a two-hundred day moving average price of $306.16.
Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The business had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%. The business’s revenue for the quarter was up 16.4% on a year-over-year basis. During the same quarter in the previous year, the business earned $1.57 earnings per share. As a group, sell-side analysts expect that Apple Inc. will post 8.75 EPS for the current year. Apple Announces Dividend The firm also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were paid a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio (DPR) is presently 12.39%.
Wall Street Analyst Weigh In AAPL has been the subject of a number of research analyst reports. Piper Sandler initiated coverage on shares of Apple in a report on Monday, August 17th. They issued an “overweight” rating for the company. Wells Fargo & Company reissued an “overweight” rating and set a $350.00 price target (up from $310.00) on shares of Apple in a research note on Friday, July 31st. KeyCorp restated an “underweight” rating on shares of Apple in a report on Thursday. Moffett Nathanson reaffirmed a “neutral” rating and issued a $304.00 price objective (up from $270.00) on shares of Apple in a research note on Tuesday, September 8th. Finally, TD Cowen reaffirmed a “buy” rating and issued a $400.00 price objective on shares of Apple in a research note on Thursday, September 10th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, fourteen have issued a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average price target of $340.39.
Read Our Latest Research Report on Apple
Insiders Place Their Bets In other Apple news, insider Timothy Cook sold 191,753 shares of Apple stock in a transaction dated Friday, October 2nd. The stock was sold at an average price of $332.96, for a total value of $63,846,078.88. Following the completion of the sale, the insider owned 3,264,168 shares in the company, valued at $1,086,837,377.28. The trade was a 5.55% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Deirdre O’brien sold 46,389 shares of Apple stock in a transaction dated Friday, October 2nd. The shares were sold at an average price of $333.42, for a total value of $15,467,020.38. Following the completion of the sale, the senior vice president owned 136,810 shares of the company’s stock, valued at $45,615,190.20. This trade represents a 25.32% decrease in their position. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold a total of 281,782 shares of company stock valued at $93,740,172 in the last quarter. Corporate insiders own 0.06% of the company’s stock.
Key Apple News Here are the key news stories impacting Apple this week:
Positive Sentiment: Apple’s $1,999 iPhone Duo reportedly sold out within minutes of preorders opening, with delivery estimates pushed into 2027. The response suggests strong pricing power and could establish a significant new premium product category. Apple blames extraordinary demand as foldable iPhones sell out Positive Sentiment: Evercore ISI said the iPhone Duo’s extended lead times support its Buy rating and $380 price target. Investors view the launch as a potential catalyst for higher average selling prices and iPhone revenue. Apple early iPhone demand supports Buy rating Positive Sentiment: Apple and Meta are collaborating to run Meta’s 816-billion-parameter Muse Spark Open AI model locally on high-end Macs. The partnership may strengthen Mac demand for AI workloads and improve Apple’s AI positioning without requiring a competing mega-scale model. Apple and Meta team up on AI Neutral Sentiment: UBS cautioned that iPhone demand could weaken, highlighting the risk that strong initial foldable-phone interest may not translate into sustained volume. Apple’s roughly $5 trillion valuation also leaves the stock dependent on continued execution. Negative Sentiment: UK regulators are preparing a legal fight that could require Apple to give competing payment providers access to technology behind Apple Pay’s tap-to-pay functionality. A forced opening could weaken the payments ecosystem and create compliance costs. Apple set for UK legal fight over tap-to-pay rules Negative Sentiment: Apple faces ongoing concerns about lagging rivals in AI infrastructure and advanced assistants. Reports that some iPhone 18 Pro component orders were reduced add to questions about future handset demand. Negative Sentiment: Senior Vice President Jennifer Newstead sold 2,399 shares worth approximately $828,000. The transaction is small relative to Apple’s size but represents another insider sale and may have modest signaling value. Apple Profile (Free Report)
Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and software platforms, including iOS, macOS, iPadOS, watchOS and visionOS.
Apple’s services business includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+ and iCloud.
Recommended Stories Five stocks we like better than Apple Bank of America Stock Sell-Off Looks Like a Buying Opportunity AST SpaceMobile Is Down 67%—Could SpaceX’s Mobile Push Deepen the Selloff? GlobalFoundries’ $21 Billion Deal Could Change the Economics of Chipmaking Fundamental and Technicals Signals Align for Costco: Is the Stock Finally Breaking Out? Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
Gradient Investments LLC decreased its holdings in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 9.8% during the 3rd quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The fund owned 452,884 shares of the iPhone maker’s stock after selling 49,131 shares during the quarter. Apple makes up about 2.1% of Gradient Investments LLC’s holdings, making the stock its 3rd biggest position. Gradient Investments LLC’s holdings in Apple were worth $150,819,000 at the end of the most recent quarter.
Several other hedge funds also recently modified their holdings of the business. Veracity Capital LLC raised its holdings in shares of Apple by 3.9% during the 3rd quarter. Veracity Capital LLC now owns 30,305 shares of the iPhone maker’s stock valued at $10,092,000 after purchasing an additional 1,142 shares in the last quarter. Plan A Wealth LLC boosted its holdings in Apple by 426.6% in the third quarter. Plan A Wealth LLC now owns 54,846 shares of the iPhone maker’s stock worth $18,179,000 after purchasing an additional 44,431 shares in the last quarter. New Covenant Trust Company N.A. increased its position in Apple by 10.4% during the third quarter. New Covenant Trust Company N.A. now owns 21,378 shares of the iPhone maker’s stock worth $7,119,000 after buying an additional 2,006 shares during the last quarter. Kaydan Wealth Management Inc. increased its position in Apple by 35.4% during the third quarter. Kaydan Wealth Management Inc. now owns 14,230 shares of the iPhone maker’s stock worth $4,505,000 after buying an additional 3,719 shares during the last quarter. Finally, Toth Financial Advisory Corp increased its position in Apple by 52.9% during the third quarter. Toth Financial Advisory Corp now owns 138,578 shares of the iPhone maker’s stock worth $43,342,000 after buying an additional 47,921 shares during the last quarter. Institutional investors and hedge funds own 67.73% of the company’s stock.
Insider Buying and Selling In other news, SVP Jennifer Newstead sold 2,399 shares of the stock in a transaction that occurred on Tuesday, October 13th. The stock was sold at an average price of $345.00, for a total value of $827,655.00. Following the completion of the transaction, the senior vice president directly owned 37,194 shares of the company’s stock, valued at approximately $12,831,930. This represents a 6.06% decrease in their position. The sale was disclosed in a filing with the SEC, which is accessible through the SEC website. Also, insider Timothy Cook sold 191,753 shares of Apple stock in a transaction on Friday, October 2nd. The shares were sold at an average price of $332.96, for a total value of $63,846,078.88. Following the transaction, the insider directly owned 3,264,168 shares of the company’s stock, valued at approximately $1,086,837,377.28. The trade was a 5.55% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last 90 days, insiders have sold 281,782 shares of company stock valued at $93,740,172. 0.06% of the stock is currently owned by company insiders.
Apple Stock Up 0.4% AAPL stock opened at $343.46 on Friday. Apple Inc. has a twelve month low of $243.42 and a twelve month high of $348.15. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. The company has a market cap of $5.01 trillion, a PE ratio of 39.39, a price-to-earnings-growth ratio of 2.71 and a beta of 1.07. The business’s 50-day simple moving average is $325.83 and its 200 day simple moving average is $306.16. Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The company had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business’s revenue was up 16.4% on a year-over-year basis. During the same quarter in the prior year, the company posted $1.57 EPS. On average, research analysts anticipate that Apple Inc. will post 8.75 earnings per share for the current year.
Apple Dividend Announcement The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a $0.27 dividend. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio is currently 12.39%.
Apple News Summary Here are the key news stories impacting Apple this week:
Positive Sentiment: Apple’s $1,999 iPhone Duo reportedly sold out within minutes of preorders opening, with delivery estimates pushed into 2027. The response suggests strong pricing power and could establish a significant new premium product category. Apple blames extraordinary demand as foldable iPhones sell out Positive Sentiment: Evercore ISI said the iPhone Duo’s extended lead times support its Buy rating and $380 price target. Investors view the launch as a potential catalyst for higher average selling prices and iPhone revenue. Apple early iPhone demand supports Buy rating Positive Sentiment: Apple and Meta are collaborating to run Meta’s 816-billion-parameter Muse Spark Open AI model locally on high-end Macs. The partnership may strengthen Mac demand for AI workloads and improve Apple’s AI positioning without requiring a competing mega-scale model. Apple and Meta team up on AI Neutral Sentiment: UBS cautioned that iPhone demand could weaken, highlighting the risk that strong initial foldable-phone interest may not translate into sustained volume. Apple’s roughly $5 trillion valuation also leaves the stock dependent on continued execution. Negative Sentiment: UK regulators are preparing a legal fight that could require Apple to give competing payment providers access to technology behind Apple Pay’s tap-to-pay functionality. A forced opening could weaken the payments ecosystem and create compliance costs. Apple set for UK legal fight over tap-to-pay rules Negative Sentiment: Apple faces ongoing concerns about lagging rivals in AI infrastructure and advanced assistants. Reports that some iPhone 18 Pro component orders were reduced add to questions about future handset demand. Negative Sentiment: Senior Vice President Jennifer Newstead sold 2,399 shares worth approximately $828,000. The transaction is small relative to Apple’s size but represents another insider sale and may have modest signaling value. Analyst Upgrades and Downgrades AAPL has been the subject of a number of analyst reports. Wells Fargo & Company reaffirmed an “overweight” rating and issued a $350.00 price target (up from $310.00) on shares of Apple in a research report on Friday, July 31st. Loop Capital set a $380.00 price objective on Apple in a report on Friday, September 18th. Rosenblatt Securities reissued a “neutral” rating and issued a $303.00 price objective on shares of Apple in a research note on Thursday, September 10th. Rothschild & Co Redburn set a $400.00 target price on Apple and gave the stock a “buy” rating in a report on Monday, August 17th. Finally, The Goldman Sachs Group began coverage on Apple in a research report on Monday, August 17th. They set a “buy” rating for the company. One research analyst has rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, fourteen have given a Hold rating and two have assigned a Sell rating to the company’s stock. Based on data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and an average price target of $340.39.
View Our Latest Stock Report on Apple
About Apple (Free Report)
Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and software platforms, including iOS, macOS, iPadOS, watchOS and visionOS.
Apple’s services business includes the App Store, Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+ and iCloud.
Recommended Stories Five stocks we like better than Apple Bank of America Stock Sell-Off Looks Like a Buying Opportunity AST SpaceMobile Is Down 67%—Could SpaceX’s Mobile Push Deepen the Selloff? GlobalFoundries’ $21 Billion Deal Could Change the Economics of Chipmaking Fundamental and Technicals Signals Align for Costco: Is the Stock Finally Breaking Out? Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
Ronald Wayne co-founded one of history's most valuable companies, contributed its first logo and operations manual, then walked away weeks later for a few hundred dollars. His reason had nothing to do with doubt about the product.
On April 1, 1976, three men signed a partnership agreement to build and sell computers. Two of them were college dropouts: a 21-year-old Atari technician and a 25-year-old engineer at Hewlett Packard. The third was 41, a product development manager at Atari with a house, a car and savings. He drafted the agreement, wrote the operations manual for the company’s first machine and drew its first logo. Within weeks, he was out.
He was Ronald Wayne. The company was Apple (NASDAQ:AAPL | AAPL Price Prediction).
Three Founders With Very Different Exposure
Wayne, born in Cleveland on May 17, 1934, had advanced from junior designer to product development manager at Atari. Steve Jobs enrolled at Reed College in September 1972, left after one semester and took a technician job at Atari in February 1974. Steve Wozniak was expelled from the University of Colorado Boulder in 1969, attended De Anza College, transferred to UC Berkeley and left while working at Hewlett Packard. He finished his Berkeley degree in 1986.
Jobs and Wozniak each held 45%. Wayne held 10%, specifically to break ties between them.
Why a Partnership Made Staying Dangerous
Wayne reportedly left 12 days after signing, though Wozniak disputes that timeline. He received $800 for his partnership interest. About a year later, he took $1,500 more to give up any future claim, for a total of $2,300.
The reason was structural. Apple was a general partnership, so every partner carried unlimited personal liability for its debts. The first major order required a $15,000 loan, secured by Jobs, and the buyer had a poor record of paying its bills. If the venture failed, creditors could reach Wayne’s house, car and savings. His younger partners, early in their careers, presented a different picture.
Wayne described himself to the Washington Times as the “adult in the room” and said staying might have made him “the richest man in the cemetery.” In a CNBC profile, he said he did not want to develop “in the shadow of geniuses” and considered himself a better engineer than businessman.
What Apple Is Worth Now
As of midday on October 15, 2026, Apple carried a market capitalization of $5.03 trillion, with shares trading intraday at $344.40.
In April 2026, Fortune wrote that a 10% stake could potentially be worth more than $400 billion on an undiluted basis, using a market capitalization near $4 trillion. That April valuation sits below Apple’s value today, so the two figures describe different moments. The real figure is unknowable. As the Washington Times notes, incorporation, funding rounds and later stock issuance dilute early ownership substantially, so his interest would have shrunk well before reaching today’s company.
A Quieter Life After Apple
Wayne stayed at Atari until 1978, then worked at Lawrence Livermore National Laboratory and Thor Electronics in Salinas, California. He ran a stamp shop in Milpitas before moving it home, and published a memoir, Adventures of an Apple Founder, in July 2011.
Now 92, he lives in Pahrump, Nevada, counts heavily on Social Security and occasionally sells rare stamps and coins, according to Fortune and the Washington Times. In April 2026, he partnered with Anheuser Busch on a limited edition Busch Light Apple promotion.
His One Regret Involves a Piece of Paper
Fortune reports that Wayne views the sale with clarity, quoting him: “My success has never been defined by money.” He has called selling the stake the best decision available on the information he had. His one stated regret, from an April 2016 interview, was selling his signed copy of the original contract for $500.
Risk tolerance depends on what a person stands to lose. In 1976, Wayne had the most on the line, and he priced his exposure accordingly.
Contact [email protected] for any questions or corrections.
Apple (AAPL +0.43%) is back in the $5 trillion value club, which it briefly entered as former CEO Tim Cook took leave earlier this year. During his tenure, Apple's stock gained more than 2,600% and made it the most valuable company in the world.
New CEO John Ternus has already begun to make his mark as leader, presiding over several new launches in recent weeks, including the brand-new Apple HomeView product. Sitting at the top of the market makes it harder to keep growing.
As of Oct. 16, Apple stock is still outperforming the S&P 500 by more than double the year-to-date growth rate -- 27% to 13%.
Can the iPhone maker keep it up?
The Apple ecosystem Apple's main product is the iPhone, but its ecosystem of products, including computers, watches, tablets, and more, keeps customers in the Apple world. All of its products interconnect, making it easy to use profiles across the system.
For example, the new HomeView product is meant to be a central unit for a home that can access your data and accomplish tasks for users. Once a customer buys their first product, they tend to stay within the ecosystem, buying all their tech devices from Apple.
Image source: Apple.
The company's user-first experience has generated loads of global fans, creating an ongoing cycle of new and improved products and higher sales. The cycle is driven by the iPhone, which accounts for around half of total sales in a given quarter.
In the 2026 fiscal third quarter (ended June 27), total revenue increased 16% year over year, and iPhone sales were up 22%. It was the third in a row with iPhone sales above 21%. The responsibility is on Ternus to keep things that way, and as the former leader of hardware engineering at Apple, he has been well-trained for this new role.
Apple CEO John Ternus. Image source: Apple.
How high can Apple stock go? It isn't feasible for a company that's already worth $5 trillion to gain another 2,600%. However, as the company is demonstrating in 2026, it can still beat the market.
AAPL Apple$343.46+$1.46 (+0.43%)
NASDAQ · As of 4:00 PM ET 10/16/26
Investors are piling into Apple stock today because they're realizing Apple might have the right idea about AI. Instead of overspending on an AI mode, like some of its peers, Apple is focusing on consumer hardware, which is what it does best, and adding AI services deliberately.
As investors continue to push up the price, though, it's become quite expensive. It's trading at a price-to-earnings ratio of 39, which means it's not the ideal time to buy. However, Apple can provide long-term value for investors who hold it for years.
This week, Apple (AAPL +0.43%) unveiled its Apple Home Collection, which includes nine smart home accessories. The lineup is in collaboration with LG Electronics and Schneider Electric. Some accessories will be available starting in December, with the rest coming in early 2027.
After seeing what is being offered, I think the thermostats, smart locks, and cameras are a natural progression for Apple. First, Apple's smart home products are being manufactured by its partners LG and Schneider. The user's iPhone controls all the devices within the Home app. This just makes the iPhone stickier and more difficult to switch away from.
Image source: The Motley Fool.
The consumer relationship is deepened tremendously with these home accessories. The home camera's footage is even stored in the user's iCloud. This will give Apple another meaningful revenue stream with limited risk because of the outside manufacturing deal.
AAPL Apple$343.46+$1.46 (+0.43%)
NASDAQ · As of 4:00 PM ET 10/16/26
Wall Street was disappointed by Apple's conservative fourth-quarter growth guidance of 9% to 11%, but this new home lineup should give long-term investors another reason to remain bullish. This is also an important move for the new CEO, John Ternus, as he faces pressure to innovate and release new Apple products.
The Apple Home Collection will boost the company's Services revenue over the coming years and lock customers into its growing ecosystem. While the stock is at an all-time high and its market cap is hovering around $5 trillion, Apple is still one of the best technology investments available.
Catie Hogan has positions in Apple. The Motley Fool has positions in and recommends Apple and Schneider Electric. The Motley Fool has a disclosure policy.
