All eyes in the tech world turn to Cupertino next week, when Apple Inc. NASDAQ: AAPL throws open the doors on its most closely watched product launch in years. It's a big moment for the company, and an even bigger one for the man now in charge, John Ternus, who has already told staff to expect something "phenomenal."
Apple Today
$319.97 -8.24 (-2.51%)
As of 09/4/2026 04:00 PM Eastern
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Investors have been clearly leaning into both the leadership change and the launch hype. Apple shares have rallied nearly 10% from the low they set after last month's earnings, and now trade around $325, marching back towards the all-time high they set in July.
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That momentum shows every sign of continuing as anticipation builds ahead of the launch.
The biggest short-term question is whether the launch can live up to the hype. With potentially game-changing updates on the cards, next week could set the tone for Apple's stock for months to come.
The Foldable That Could Change the StoryThe headline act is widely expected to be Apple's first-ever foldable iPhone, the boldest reinvention of the company's most important product in years. Alongside it will come the usual refresh of premium iPhones, but the foldable is what has investors most excited.
The reason is the sheer scale of the opportunity. Some analysts expect Apple could ship more than 17 million foldable units by 2027, capturing roughly 40% of the global market for such devices. With a price tag expected to exceed $2,500, that could mean more than $45 billion in revenue for Apple, a not-insubstantial bump to target going into next year.
The Cost Cloud on the HorizonYet for all the excitement, serious headwinds are rising costs. The price of memory chips has soared, driven by insatiable demand from AI data centers, and that inflation is landing squarely on Apple's newest devices. By one estimate, the bill of materials for the latest Pro iPhone could be almost 40% higher than a year earlier.
That leaves Apple with an awkward balancing act: either pass those costs on to consumers through heftier price tags, accept slimmer margins, or some uncomfortable combination of the two. With the new iPhone already tipped to cost around $200 more than its predecessor, it looks like the company is leaning towards the first option.
The risk, as the skeptics rightly point out, is that higher prices eventually dampen demand. At some stage, customers will start to balk at the steeper cost, unit sales will slow, and with them the growth of Apple's prized services business, which feeds off the size of its active user base. That’s the real tension at play as we head into next week and beyond.
Current Price$319.97High Forecast$400.00Average Forecast$330.61Low Forecast$200.00Apple Stock Forecast Details
Given those competing forces, it's little wonder that analyst opinion on Apple is so split. On the bullish side, Rothschild and other firms lead the pack with a $400 price target, implying more than 20% upside from current levels. The team there specifically cited the strength of the product pipeline and the promise of the foldable iPhone as reasons to be excited.
On the other side of the fence are bears like Jefferies, which recently downgraded the stock to Underperform, arguing the foldable will stay niche. Their price target of $263.66 calls for the stock to fall 20% from recent levels.
The team at KeyBanc is similarly cautious on Apple, and warned that aggressive pricing increases could throttle demand.
For all that caution, though, the weight of opinion still sits on the bullish side, with the analyst community netting out to a consensus rating of Moderate Buy on Apple.
Can Ternus Deliver?So can Apple's new boss deliver the blockbuster he has promised? The ingredients are definitely there: a bold new product, a loyal customer base with a taste for premium gadgets, and a share price already showing its hand. This combination gives Ternus a real chance to start his tenure with a bang.
The obstacles, however, are just as real. The specter of rising costs hangs over the whole affair, and will continue to do so long after next week’s launch. And the ongoing questions about Apple's AI strategy have not gone away. A successful launch would quieten the doubters, but a disappointment would quickly add to the company’s woes.
With that in mind, next week is best seen as both an opportunity and a test. If the foldable dazzles and the price increase lands well, Apple shares could see fresh record highs. Get it wrong, though, and the doubts will only grow louder. Either way, all eyes will be on Cupertino to see whether Ternus can make good on his “phenomenal” promise.
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Apple seemingly changes CEOs about as much as the Pittsburgh Steelers change head coaches, but both are embarking on a new era this month.
John Ternus became CEO of Apple (AAPL -2.51%) on Sept. 1, replacing Tim Cook, who ran the company for 15 years. Before that, the late founder Steve Jobs had been at the helm since the 1990s. And Mike McCarthy begins his Steelers coaching tenure this month, becoming only the third coach for the team in the last 30 years.
Image source: Getty Images.
Which will have a better season? I predict Apple. The Ternus era begins with the introduction of Apple's new lineup of iPhones, including what is rumored to be its first foldable smartphone, on Sept. 9. And the Steelers still have Aaron Rodgers as their quarterback -- 'nuff said.
Surprise and shine At the Sept. 9 event, called Surprise and Shine, Ternus will essentially introduce himself to the world, along with a roster of new products. The lineup is likely to feature new iPhone 18s, including the Pro and Pro Max. But the most anticipated product is the rumored new foldable iPhone, which insider sites like Mac Rumors say will be called the iPhone Ultra.
There are also a slew of other new products expected to be introduced, including Apple Watches, MacBooks, iPads, AirPods, and a new Home Hub.
Apple stock has been rising ahead of the event, jumping about 8% over the past month. That's typical, as these types of new product events are usually "buy the rumor, sell the news" events. But Apple stock has been trending higher for several months now, up about 30% since April 1. Apple stock is now up about 21% year to date.
New foldable iPhone is coming Apple's June-ended quarter saw strong results, with revenue up 16% year over year to nearly $109 billion and earnings up 27% to $29.4 billion. iPhone sales jumped 22% to $54.2 billion.
Growth is expected to slow slightly in the September-ending quarter, with year-over-year sales growth in the 9% to 11% range. This is due to higher foreign exchange rates, which account for a 2.5 percentage-point sales headwind, and supply constraints. iPhone sales should see mid-teens year-over-year growth, executives said on the latest earnings call. Further, the gross margin is anticipated to be 47% to 48%, down from 50.1% in the June quarter.
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But the new foldable phone and iPhone 18 Pro and Pro Max offerings should provide a boost in the December-ending quarter, and beyond, as they are projected to debut in the fall, either in September or October.
Experts anticipate the iPhone 18 launches will be 10% to 20% more expensive than their iPhone 17 counterparts, due in part to higher memory costs. The foldable iPhone will likely retail for more than $2,000.
Analysts at Morgan Stanley estimate that the foldable phone alone could generate $14 billion in revenue for Apple in the December quarter alone. Morgan Stanley rates Apple stock as a buy with a $360 per share price target. That would suggest about 9% upside from the current $330 per share price.
Apple stock has had a strong run over the past few months and is not cheap, trading at 37 times earnings. I'd expect some "sell the news" action, and perhaps a dip, when the weaker September-quarter results come out in October, given its valuation. But after that, Apple stock should be on your radar when the new products hit the streets.
Ashton Thomas Private Wealth LLC lifted its stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 1.6% in the 2nd quarter, according to its most recent Form 13F filing with the SEC. The institutional investor owned 590,605 shares of the iPhone maker’s stock after buying an additional 9,401 shares during the period. Apple comprises approximately 3.6% of Ashton Thomas Private Wealth LLC’s investment portfolio, making the stock its 4th biggest position. Ashton Thomas Private Wealth LLC’s holdings in Apple were worth $170,897,000 as of its most recent filing with the SEC.
A number of other large investors also recently modified their holdings of AAPL. Lifetime Wealth Management P.C. bought a new position in Apple during the fourth quarter worth $41,000. ROSS JOHNSON & Associates LLC grew its holdings in Apple by 1,800.0% during the 1st quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock worth $42,000 after acquiring an additional 180 shares during the period. LSV Asset Management acquired a new stake in Apple during the 4th quarter worth about $65,000. Timmons Wealth Management LLC bought a new position in shares of Apple in the 4th quarter worth about $69,000. Finally, 49 Wealth Management LLC raised its position in shares of Apple by 15.7% in the 3rd quarter. 49 Wealth Management LLC now owns 298,920 shares of the iPhone maker’s stock worth $76,000 after acquiring an additional 40,543 shares in the last quarter. 67.73% of the stock is currently owned by institutional investors.
Apple Stock Down 2.5% AAPL stock opened at $319.97 on Friday. The stock has a fifty day moving average of $315.65 and a 200-day moving average of $290.34. Apple Inc. has a fifty-two week low of $225.95 and a fifty-two week high of $344.57. The company has a market capitalization of $4.67 trillion, a price-to-earnings ratio of 36.69, a PEG ratio of 2.84 and a beta of 1.08. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00.
Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The business had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. During the same period in the previous year, the business posted $1.57 EPS. The firm’s quarterly revenue was up 16.4% compared to the same quarter last year. As a group, equities research analysts predict that Apple Inc. will post 8.74 earnings per share for the current year. Apple Announces Dividend The business also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were issued a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s payout ratio is presently 12.39%.
Insider Activity In other news, SVP Jennifer Newstead sold 1,439 shares of the stock in a transaction dated Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total value of $456,177.39. Following the sale, the senior vice president directly owned 35,790 shares of the company’s stock, valued at approximately $11,345,787.90. This represents a 3.87% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, insider Ben Borders sold 116 shares of the firm’s stock in a transaction that occurred on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the transaction, the insider owned 38,713 shares of the company’s stock, valued at $11,425,754.82. This trade represents a 0.30% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last quarter, insiders have sold 5,872 shares of company stock worth $1,823,201. Company insiders own 0.06% of the company’s stock.
Analyst Ratings Changes Several brokerages recently commented on AAPL. Phillip Securities lowered Apple from a “hold” rating to a “moderate sell” rating in a research report on Monday, August 3rd. UBS Group reiterated a “neutral” rating on shares of Apple in a report on Friday, July 31st. Jefferies Financial Group lowered Apple from a “buy” rating to an “underperform” rating and dropped their price target for the company from $285.56 to $263.66 in a research note on Monday, August 10th. HSBC upgraded Apple from a “hold” rating to a “buy” rating and increased their price target for the stock from $260.00 to $366.00 in a report on Thursday, July 16th. Finally, Bank of America reiterated a “buy” rating and issued a $380.00 price objective on shares of Apple in a research note on Thursday, June 18th. One analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have given a Hold rating and four have issued a Sell rating to the stock. According to data from MarketBeat.com, Apple presently has a consensus rating of “Moderate Buy” and a consensus target price of $330.61.
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More Apple News Here are the key news stories impacting Apple this week:
Positive Sentiment: Apple’s Sept. 9 product event is generating significant interest under new CEO John Ternus, with expectations for new iPhones, an Apple Watch update and potentially the company’s first foldable iPhone. Citi estimates the foldable device could sell 7.3 million units despite a possible price above $2,000. Citi foldable iPhone sales forecast Positive Sentiment: Apple’s latest quarter showed strong momentum, with revenue rising 16.4% year over year and earnings exceeding analyst expectations. Morgan Stanley has also suggested the foldable iPhone could contribute roughly $14 billion in December-quarter revenue if successfully launched. Morgan Stanley foldable iPhone estimate Neutral Sentiment: John Ternus has succeeded Tim Cook as CEO, while Cook remains executive chairman. The transition offers continuity through a longtime Apple executive but raises questions about whether Ternus can accelerate Apple’s artificial-intelligence strategy and sustain Cook-era growth. John Ternus becomes Apple CEO Negative Sentiment: Reports indicate initial foldable iPhone production was only a few hundred units per day in late August. Tight quality controls and memory shortages could limit launch supply, delay purchases and prevent Apple from fully capturing expected demand. Foldable iPhone production hurdles Negative Sentiment: Memory costs have reportedly surged, potentially forcing Apple to raise iPhone prices, absorb lower margins or risk weaker demand. Jefferies has also downgraded AAPL amid skepticism about the foldable product’s market potential. iPhone memory cost concerns Negative Sentiment: Apple faces a $2.7 billion UK lawsuit over alleged unfair app-tracking rules and a separate BASF patent lawsuit involving facial-authentication technology, adding regulatory and litigation risk. Apple UK app-tracking lawsuit Apple Company Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
Further Reading Five stocks we like better than Apple Revolution Medicines Got Its Breakthrough—What Moves It Next? Retail Earnings Just Exposed a Bigger Divide in the U.S. Consumer Economy FB Financial’s Southern Expansion and Buybacks Drive Analyst Optimism AST SpaceMobile Stock Soared 12%—This Was the Catalyst Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
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Keystone Financial Group lowered its stake in Apple Inc. (NASDAQ:AAPL – Free Report) by 1.0% during the second quarter, according to the company in its most recent filing with the SEC. The fund owned 337,758 shares of the iPhone maker’s stock after selling 3,357 shares during the period. Apple makes up 5.8% of Keystone Financial Group’s portfolio, making the stock its largest holding. Keystone Financial Group’s holdings in Apple were worth $97,734,000 as of its most recent filing with the SEC.
Several other large investors have also recently bought and sold shares of AAPL. Evansbrook LLC grew its holdings in Apple by 0.4% in the 1st quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock valued at $2,054,000 after buying an additional 34 shares in the last quarter. JMG Financial Group Ltd. increased its position in Apple by 0.7% during the 1st quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock worth $1,295,000 after buying an additional 35 shares during the period. Reyes Financial Architecture Inc. lifted its holdings in shares of Apple by 0.4% during the third quarter. Reyes Financial Architecture Inc. now owns 9,898 shares of the iPhone maker’s stock worth $2,520,000 after buying an additional 37 shares in the last quarter. Advocate Investing Services LLC boosted its position in shares of Apple by 0.5% in the second quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker’s stock valued at $2,271,000 after acquiring an additional 39 shares during the period. Finally, Interactive Financial Advisors Inc. grew its stake in shares of Apple by 4.0% in the fourth quarter. Interactive Financial Advisors Inc. now owns 1,051 shares of the iPhone maker’s stock valued at $286,000 after acquiring an additional 40 shares in the last quarter. 67.73% of the stock is owned by institutional investors.
Apple Stock Down 2.5% Shares of AAPL opened at $319.97 on Friday. Apple Inc. has a 52 week low of $225.95 and a 52 week high of $344.57. The stock has a fifty day moving average of $315.65 and a 200-day moving average of $290.34. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The stock has a market capitalization of $4.67 trillion, a price-to-earnings ratio of 36.69, a PEG ratio of 2.84 and a beta of 1.08.
Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.89 by $0.13. The firm had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company’s revenue for the quarter was up 16.4% on a year-over-year basis. During the same quarter last year, the firm earned $1.57 earnings per share. As a group, sell-side analysts anticipate that Apple Inc. will post 8.74 earnings per share for the current fiscal year. Apple Dividend Announcement The company also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio is currently 12.39%.
Insiders Place Their Bets In other news, insider Ben Borders sold 116 shares of the stock in a transaction on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the sale, the insider directly owned 38,713 shares in the company, valued at $11,425,754.82. This represents a 0.30% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of Apple stock in a transaction on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the transaction, the senior vice president directly owned 35,790 shares of the company’s stock, valued at $11,345,787.90. This represents a 3.87% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last ninety days, insiders sold 5,872 shares of company stock worth $1,823,201. Insiders own 0.06% of the company’s stock.
Key Stories Impacting Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Apple’s Sept. 9 product event is generating significant interest under new CEO John Ternus, with expectations for new iPhones, an Apple Watch update and potentially the company’s first foldable iPhone. Citi estimates the foldable device could sell 7.3 million units despite a possible price above $2,000. Citi foldable iPhone sales forecast Positive Sentiment: Apple’s latest quarter showed strong momentum, with revenue rising 16.4% year over year and earnings exceeding analyst expectations. Morgan Stanley has also suggested the foldable iPhone could contribute roughly $14 billion in December-quarter revenue if successfully launched. Morgan Stanley foldable iPhone estimate Neutral Sentiment: John Ternus has succeeded Tim Cook as CEO, while Cook remains executive chairman. The transition offers continuity through a longtime Apple executive but raises questions about whether Ternus can accelerate Apple’s artificial-intelligence strategy and sustain Cook-era growth. John Ternus becomes Apple CEO Negative Sentiment: Reports indicate initial foldable iPhone production was only a few hundred units per day in late August. Tight quality controls and memory shortages could limit launch supply, delay purchases and prevent Apple from fully capturing expected demand. Foldable iPhone production hurdles Negative Sentiment: Memory costs have reportedly surged, potentially forcing Apple to raise iPhone prices, absorb lower margins or risk weaker demand. Jefferies has also downgraded AAPL amid skepticism about the foldable product’s market potential. iPhone memory cost concerns Negative Sentiment: Apple faces a $2.7 billion UK lawsuit over alleged unfair app-tracking rules and a separate BASF patent lawsuit involving facial-authentication technology, adding regulatory and litigation risk. Apple UK app-tracking lawsuit Analysts Set New Price Targets Several brokerages have weighed in on AAPL. Royal Bank Of Canada set a $365.00 price objective on shares of Apple in a research note on Wednesday, July 15th. Evercore reaffirmed an “outperform” rating on shares of Apple in a report on Tuesday, August 25th. Tigress Financial reiterated a “strong-buy” rating and issued a $375.00 price target (up from $305.00) on shares of Apple in a research report on Thursday, May 14th. Rosenblatt Securities boosted their price target on Apple from $300.00 to $303.00 and gave the company a “neutral” rating in a research note on Tuesday. Finally, Morgan Stanley reissued an “overweight” rating and set a $360.00 price target on shares of Apple in a research report on Wednesday. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have given a Hold rating and four have assigned a Sell rating to the company’s stock. According to MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and a consensus target price of $330.61.
Get Our Latest Stock Report on AAPL
Apple Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
See Also Five stocks we like better than Apple Revolution Medicines Got Its Breakthrough—What Moves It Next? Retail Earnings Just Exposed a Bigger Divide in the U.S. Consumer Economy FB Financial’s Southern Expansion and Buybacks Drive Analyst Optimism AST SpaceMobile Stock Soared 12%—This Was the Catalyst Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
FAS Wealth Partners Inc. grew its holdings in Apple Inc. (NASDAQ:AAPL – Free Report) by 1.4% in the 2nd quarter, according to its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 156,028 shares of the iPhone maker’s stock after acquiring an additional 2,141 shares during the period. Apple accounts for approximately 2.4% of FAS Wealth Partners Inc.’s holdings, making the stock its 7th largest position. FAS Wealth Partners Inc.’s holdings in Apple were worth $45,148,000 at the end of the most recent quarter.
Other hedge funds also recently modified their holdings of the company. Elgethun Capital Management boosted its stake in shares of Apple by 8.0% during the 2nd quarter. Elgethun Capital Management now owns 16,182 shares of the iPhone maker’s stock worth $4,682,000 after acquiring an additional 1,204 shares in the last quarter. Waterloo Capital L.P. lifted its stake in shares of Apple by 16.2% in the second quarter. Waterloo Capital L.P. now owns 143,351 shares of the iPhone maker’s stock worth $41,480,000 after buying an additional 20,031 shares during the last quarter. Compagnie Lombard Odier SCmA lifted its stake in shares of Apple by 2.8% in the second quarter. Compagnie Lombard Odier SCmA now owns 2,231,303 shares of the iPhone maker’s stock worth $645,650,000 after buying an additional 60,148 shares during the last quarter. iA Global Asset Management Inc. boosted its holdings in shares of Apple by 1.6% during the 2nd quarter. iA Global Asset Management Inc. now owns 1,316,462 shares of the iPhone maker’s stock worth $380,931,000 after buying an additional 20,406 shares during the period. Finally, Aspire Growth Partners LLC grew its stake in Apple by 0.5% in the 2nd quarter. Aspire Growth Partners LLC now owns 40,583 shares of the iPhone maker’s stock valued at $11,743,000 after buying an additional 211 shares during the last quarter. Institutional investors and hedge funds own 67.73% of the company’s stock.
Wall Street Analysts Forecast Growth A number of research firms have recently commented on AAPL. Royal Bank Of Canada set a $365.00 price objective on Apple in a research note on Wednesday, July 15th. Barclays reiterated an “underweight” rating and set a $245.00 price target (down from $253.00) on shares of Apple in a report on Friday, July 31st. KGI Securities lowered shares of Apple from an “outperform” rating to a “hold” rating and set a $315.00 price target on the stock. in a research report on Monday, June 22nd. Maxim Group restated a “buy” rating and set a $350.00 price objective (up from $310.00) on shares of Apple in a report on Tuesday, June 9th. Finally, Needham & Company LLC reaffirmed a “hold” rating on shares of Apple in a research report on Friday, July 31st. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have given a Hold rating and four have issued a Sell rating to the company’s stock. According to data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average target price of $330.61.
Check Out Our Latest Research Report on AAPL Apple Trading Down 2.5% Shares of NASDAQ AAPL opened at $319.97 on Friday. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. The company’s fifty day moving average is $315.65 and its 200-day moving average is $290.34. Apple Inc. has a twelve month low of $225.95 and a twelve month high of $344.57. The stock has a market cap of $4.67 trillion, a price-to-earnings ratio of 36.69, a P/E/G ratio of 2.84 and a beta of 1.08.
Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating the consensus estimate of $1.89 by $0.13. The business had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm’s revenue was up 16.4% compared to the same quarter last year. During the same period in the previous year, the firm posted $1.57 EPS. Equities research analysts predict that Apple Inc. will post 8.74 EPS for the current year.
Apple Announces Dividend The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a dividend of $0.27 per share. The ex-dividend date was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. Apple’s dividend payout ratio is currently 12.39%.
Insider Activity at Apple In other Apple news, insider Ben Borders sold 116 shares of the company’s stock in a transaction on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total transaction of $34,236.24. Following the sale, the insider directly owned 38,713 shares of the company’s stock, valued at approximately $11,425,754.82. This represents a 0.30% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the company’s stock in a transaction dated Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total transaction of $456,177.39. Following the completion of the sale, the senior vice president directly owned 35,790 shares in the company, valued at approximately $11,345,787.90. The trade was a 3.87% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last three months, insiders sold 5,872 shares of company stock valued at $1,823,201. 0.06% of the stock is currently owned by insiders.
Key Stories Impacting Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Apple’s Sept. 9 product event is generating significant interest under new CEO John Ternus, with expectations for new iPhones, an Apple Watch update and potentially the company’s first foldable iPhone. Citi estimates the foldable device could sell 7.3 million units despite a possible price above $2,000. Citi foldable iPhone sales forecast Positive Sentiment: Apple’s latest quarter showed strong momentum, with revenue rising 16.4% year over year and earnings exceeding analyst expectations. Morgan Stanley has also suggested the foldable iPhone could contribute roughly $14 billion in December-quarter revenue if successfully launched. Morgan Stanley foldable iPhone estimate Neutral Sentiment: John Ternus has succeeded Tim Cook as CEO, while Cook remains executive chairman. The transition offers continuity through a longtime Apple executive but raises questions about whether Ternus can accelerate Apple’s artificial-intelligence strategy and sustain Cook-era growth. John Ternus becomes Apple CEO Negative Sentiment: Reports indicate initial foldable iPhone production was only a few hundred units per day in late August. Tight quality controls and memory shortages could limit launch supply, delay purchases and prevent Apple from fully capturing expected demand. Foldable iPhone production hurdles Negative Sentiment: Memory costs have reportedly surged, potentially forcing Apple to raise iPhone prices, absorb lower margins or risk weaker demand. Jefferies has also downgraded AAPL amid skepticism about the foldable product’s market potential. iPhone memory cost concerns Negative Sentiment: Apple faces a $2.7 billion UK lawsuit over alleged unfair app-tracking rules and a separate BASF patent lawsuit involving facial-authentication technology, adding regulatory and litigation risk. Apple UK app-tracking lawsuit Apple Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
See Also Five stocks we like better than Apple Revolution Medicines Got Its Breakthrough—What Moves It Next? Retail Earnings Just Exposed a Bigger Divide in the U.S. Consumer Economy FB Financial’s Southern Expansion and Buybacks Drive Analyst Optimism AST SpaceMobile Stock Soared 12%—This Was the Catalyst Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
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Apple CEO John Ternus is preparing for his first major product event since succeeding Tim Cook, with a foldable iPhone expected to headline the September 9 launch. Bloomberg Intelligence Senior Hardware Analyst Woo Jin Ho joins Christina Ruffini and Jeff Mason on Bloomberg This Weekend and says Ternus' engineering background could bring renewed focus to hardware and expanding Apple's ecosystem as smartphone upgrades become increasingly incremental.
If you're looking to invest in dividend-paying stocks for that sweet passive income, good for you! Dividends are a great way to collect cash without having to sell any stocks -- and that cash can help support you or can be deployed to buy more shares of stock. If you're considering investing in Apple (AAPL -2.51%), that also seems like a good thing to do.
But what if you're hoping to get $12,000 in annual dividend income from Apple? How many shares would you need to buy -- and what would they cost you? Let's see.
Image source: The Motley Fool.
It's just a matter of some simple math. Apple was recently paying a quarterly dividend of $0.27 per share, amounting to $1.08 annually. So divide the $12,000 you're hoping for by $1.08, and you'll arrive at 11,111 -- the number of shares you'll need to own. Now multiply that by the stock's price per share -- recently $325 -- and you'll see how much those 11,111 shares will cost. You might want to sit down now. The answer is: $3,611,111.
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Here are some things to consider:
You might not want to invest in Apple right now, because its shares are, arguably, somewhat overvalued. For example, the recent forward-looking price-to-earnings (P/E) ratio is 32, a bit above the five-year average of 28. Apple's recent dividend yield is low, at 0.33%, but it's growing. So if you can only afford to buy, say, 100 shares, your puny dividend income from that -- $108 per year -- will grow over time. Apple's dividend has averaged annual gains of 4.2% over the past five years and 6.7% over the past decade. Apple may deliver much more in price appreciation over time than in dividends. Its shares have averaged annual returns of 24% over the past 15 years. You might just invest in Apple (when the valuation is appealing) for Apple alone, and look elsewhere for dividend income. Perhaps consider an excellent dividend-focused ETF, like the Schwab US Dividend Equity ETF (SCHD -0.80%). Selena Maranjian has positions in Apple and Schwab U.S. Dividend Equity ETF. The Motley Fool has positions in and recommends Apple. The Motley Fool has a disclosure policy.
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OpenAI CEO Sam Altman looks past then-Apple CEO Tim Cook during a dinner for tech leaders at the White House in September 2025. Bloomberg/Getty Images Sam Altman's love for Apple is being tested by that pesky detail: the Cupertino tech giant's lawsuit against OpenAI.
"I'm like a mega Apple fanboy, and I was very sad about that," Altman told tech journalist Alex Heath during a recent interview.
In July, Apple sued OpenAI, accusing the ChatGPT creator of a "coordinated pattern of misconduct at an institutional level" to steal Apple's closely held secrets. OpenAI has said it has "no interest in other companies' trade secrets" and that the lawsuit doesn't live up to Apple's "reputation for obsessing over the smallest details."
Altman said when he first heard about the suit, he thought something had gone significantly wrong.
"When I first heard about it, I was like, 'Man, this sounds egregious. Someone must have done something badly,'" Altman said. "We don't want any company's IP, and we certainly don't want people who are going to take a company's IP and bring it to us."
The billionaire rivalry between Apple and Microsoft
Altman is barely mentioned in Apple's initial 40-page complaint, which, in addition to various corporate entities, directly named only two OpenAI employees, Chang Liu and Tang Tan, both of whom formerly worked for Apple, as defendants. Apple's suit said Liu and Tan took or retained confidential information when they left the company and, in some instances, asked current Apple employees about unannounced products.
The lawsuit marks a dramatic turn from what had once been a major partnership.
In June 2024, Altman went to Cupertino to announce that Apple would integrate ChatGPT across its products.
Their cooperation has frayed as OpenAI has entered the consumer space Apple has long dominated. Less than a year after speaking at Apple's Worldwide Developer Conference, Altman and iPhone designer Jony Ive announced that they had been collaborating for years and that OpenAI would acquire Ive's startup IO for nearly $6.5 billion.
As part of the legal battle, Apple requested a preliminary injunction, which could potentially delay OpenAI's plans. In response, OpenAI said Apple is trying to delay OpenAI's hardware "because it fears OpenAI's product might reduce demand for Apple's."
The Apple of his eye
Altman is seen at the 2024 Apple Worldwide Developers Conference Nic Coury/AFP via Getty Images Altman's love for Apple is well documented.
In 2008, he demoed Loopt, the location-based social networking app he cofounded, at Apple's Worldwide Developer Conference. Altman said getting up onstage required Apple CEO Steve Jobs' approval. Looking back on the experience, he called it "a career highlight" and said it was "the only time in business" he felt that much anxiety.
"It was like Steve Jobs, you know," Altman said in 2015, recalling how he grew up viewing Jobs as an iconic figure.
Altman said growing up, his first computer was a Macintosh LC II. In 2024, he told Bill Gates that he still owns it and it still works. When Altman announced his partnership with Ive, he cited his hope to bring "some of the delight, wonder and creative spirit that I first felt using an Apple Computer 30 years ago."
Speaking with Ive and Laurene Powell Jobs last year, Altman declared the iPhone "the crowning achievement of consumer products" during an onstage interview last November.
Altman, who does not own a stake in OpenAI, built his fortune largely through investments in companies including Stripe and Reddit. His grandma gave him what may have been one of his first tech investments.
In a 2016 interview, he conducted with his brother Jack, the pair recalled how, for their birthdays, their grandma gave them equal shares in companies she thought they would like. Jack was given Applebee's, while Sam received Apple.
"I still have those Apple shares marked in my brokerage account as 'Grandma's birthday Apple shares,' Sam Altman said, adding, "I'm going to keep them."
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Brent D. Griffiths You're currently following this author! Want to unfollow? Unsubscribe via the link in your email.
Brent Griffiths is a senior reporter at Business Insider who covers AI and tech.Previously, he worked at the Washington Post as a researcher on Power Up and the Finance 202. He started his career at Politico where he worked on the web production team and covered breaking news. His passion for covering politics has only grown since he cut his teeth covering the presidential campaign as a student journalist. He's also contributed to the Almanac of American Politics.
Apple Inc (NASDAQ:AAPL, XETRA:APC) was the focus of a supply-chain preview from Citi on Friday, highlighting the upcoming iPhone 18 family as a key catalyst for component suppliers.
With shares trading at $328.21, the iPhone 18 lineup is expected to launch on 9 September, featuring Pro models priced roughly $200 higher than their predecessors.
At the centre of the preview is the tech giant's first foldable device, likely to be called the iPhone Ultra, which the bank expects to have a starting price above $2,000.
That foldable flagship is projected to feature dual front and dual rear cameras alongside an inner foldable display fitted with an ultra-thin glass and OLED cover.
Major hardware upgrades across the range could include A20 chips, an Apple-designed modem, and a variable-aperture main camera for the Pro and Pro Max models.
Following supply-chain underperformance during the June to August restocking period, the note states that the sector is likely to see a rally before launch and potential profit-taking afterwards.
Suppliers tied to the foldable device may face tight initial component supply and extended lead times, particularly for batteries, vapour chamber heatsinks, and structural parts.
Within the production network, Citi highlighted a preference for major share and content gainers such as Lens Tech, Lingyi, Amphenol, Largan, Sunny, AAC, Alps Alpine, Kioxia, Luxshare, and TSMC.
Crucial upcoming catalysts for the sector include initial sales and shipping schedules, as well as subsequent supply chain order adjustments.
Apple (AAPL - Free Report) closed the most recent trading day at $319.97, moving -2.51% from the previous trading session. This change lagged the S&P 500's daily loss of 0.38%. At the same time, the Dow lost 0.51%, and the tech-heavy Nasdaq lost 0.29%.
Heading into today, shares of the maker of iPhones, iPads and other products had gained 5.06% over the past month, outpacing the Computer and Technology sector's gain of 2.81% and the S&P 500's gain of 2.08%.
The upcoming earnings release of Apple will be of great interest to investors. The company is expected to report EPS of $1.98, up 7.03% from the prior-year quarter. Meanwhile, our latest consensus estimate is calling for revenue of $112.84 billion, up 10.12% from the prior-year quarter.
AAPL's full-year Zacks Consensus Estimates are calling for earnings of $8.85 per share and revenue of $477.42 billion. These results would represent year-over-year changes of +18.63% and +14.72%, respectively.
It is also important to note the recent changes to analyst estimates for Apple. These revisions help to show the ever-changing nature of near-term business trends. As such, positive estimate revisions reflect analyst optimism about the business and profitability.
Our research demonstrates that these adjustments in estimates directly associate with imminent stock price performance. To utilize this, we have created the Zacks Rank, a proprietary model that integrates these estimate changes and provides a functional rating system.
Ranging from #1 (Strong Buy) to #5 (Strong Sell), the Zacks Rank system has a proven, outside-audited track record of outperformance, with #1 stocks returning an average of +25% annually since 1988. Over the past month, the Zacks Consensus EPS estimate has moved 0.01% lower. At present, Apple boasts a Zacks Rank of #3 (Hold).
In the context of valuation, Apple is at present trading with a Forward P/E ratio of 37.07. This signifies a premium in comparison to the average Forward P/E of 25.21 for its industry.
It is also worth noting that AAPL currently has a PEG ratio of 2.8. The PEG ratio is akin to the commonly utilized P/E ratio, but this measure also incorporates the company's anticipated earnings growth rate. By the end of yesterday's trading, the Computer - Micro Computers industry had an average PEG ratio of 1.66.
The Computer - Micro Computers industry is part of the Computer and Technology sector. With its current Zacks Industry Rank of 45, this industry ranks in the top 19% of all industries, numbering over 250.
The Zacks Industry Rank evaluates the power of our distinct industry groups by determining the average Zacks Rank of the individual stocks forming the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.
Be sure to use Zacks.com to monitor all these stock-influencing metrics, and more, throughout the forthcoming trading sessions.
An Apple event scheduled for Wednesday (Sept. 9), Surprise and Shine, will mark the beginning of the longest series of device releases in the company's history, Bloomberg reported Friday (Sept.
Apple (AAPL) stock fell about 2% on Friday as investors weighed reports that initial production of the company’s long-awaited foldable iPhone remains limited, raising concerns about whether Apple can meet demand when the device launches.
According to a Nikkei Asia report, production of the foldable iPhone was running at only a few hundred units per day in late August.
The report attributed the slow initial output primarily to Apple’s stringent quality-control requirements, while the company and its suppliers work to increase production.
The production constraints come shortly before Apple’s Sept. 9 launch event, where the company is expected to unveil its latest iPhone lineup.
The foldable model represents an important product milestone for Apple as it enters a category that competitors including Samsung and Huawei have developed for years.
Apple has reportedly targeted production of 8 million to 10 million foldable iPhones this year.
However, the company could fall short of that target if production does not accelerate, according to the Nikkei Asia report.
One supply chain manager familiar with the situation told Nikkei Asia that Apple has “very high quality requirements” and conducted an additional trial run in August ahead of actual production.
The source said output was only a few hundred units per day in late August and warned that the initial volume could be challenging to match with market demand.
Industry executives cited by Nikkei Asia said tens of thousands of devices would normally need to be produced each day to meet Apple’s planned production target.
The company has also encountered engineering and test-production challenges.
Apple is reportedly requiring more stringent durability testing than rival smartphone makers, including more extreme testing conditions, a higher number of folding cycles and greater screen flatness.
“The surface flatness and the performance of the hinge are among the details where Apple is asking for better production yields,” another person familiar with the situation told Nikkei Asia.
Two people familiar with the situation also told Nikkei Asia that Apple conducted an additional verification process in August to ensure the foldable iPhone could be mass-produced according to its specifications.
That process reportedly delayed commercial production by several weeks.
The foldable iPhone production challenges come as the broader smartphone industry faces shortages of memory and other electronic components.
The shortages have been linked to the massive buildout of artificial intelligence infrastructure.
IDC’s latest forecast projects that the global smartphone market will decline 16.7% this year, while the memory shortage is expected to push average smartphone selling prices up by around 27.6%.
Apple has so far been less affected than some of its more price-sensitive Chinese competitors, including Xiaomi, Oppo and Vivo.
IDC data showed Apple’s global smartphone market share rose to 20.2% in the April-to-June quarter, compared with 16.3% a year earlier.
The company is also reportedly prioritizing its three most premium iPhone models this year to optimize memory allocation and marketing resources.
The standard iPhone launch has been pushed to next spring, according to an earlier Nikkei Asia report.
The foldable iPhone could therefore arrive at a time when Apple is balancing premium product demand with component constraints.
Huawei is also preparing to release its latest generation of triple-fold phones, increasing competition ahead of Apple’s launch.
Despite the production concerns, the foldable iPhone is viewed as a significant milestone for Apple.
The device would mark the company’s entry into a smartphone segment already served by competitors such as Samsung and Huawei.
The new form factor could potentially create a new premium upgrade cycle for the iPhone, expand Apple’s addressable market and provide an additional growth driver as the broader smartphone market faces pressure.
Citi expects Apple’s first foldable iPhone, potentially called the iPhone Ultra, to start at more than $2,000.
The firm also expects the iPhone 18 Pro and Pro Max models to cost about $200 more than their predecessors.
Citi analyst Atif Malik said the iPhone lineup is expected to receive several major upgrades, including the A20 chip, variable-aperture main cameras on the Pro and Pro Max models, and Apple’s own modems.
The foldable model is expected to feature dual front and rear camera systems, an OLED display with an ultra-thin glass cover for the inner screen, and increased component content in areas including the battery, vapor-chamber cooling system and structural components.
Apple’s Sept. 9 event will also be notable as the first major product launch under new CEO John Ternus, who officially succeeded Tim Cook on Sept. 1. Ternus, a longtime Apple hardware executive, has described the upcoming launch as a major one.
It's officially the Ternus era at Apple. Tim Cook stepped down as CEO this week, handing the company to former hardware chief John Ternus, whose first memo promised a “huge launch next week” — timing that puts Apple's next iPhone event on his desk before he's even settled in.
Tim Cook stepped down as CEO this week, handing the company to former hardware chief John Ternus, whose first memo promised a “huge launch next week” — timing that puts Apple’s next iPhone event on his desk before he’s even settled in. Cook isn’t going far, though: he’s staying on as Executive Chairman, focused on the kind of policy relationships that recently turned something as small as a map label into a very public balancing act. All of which raises an obvious question: what does the Ternus era look like, and how much rope will shareholders give him to figure it out?
On this episode of TechCrunch’s Equity podcast, hosts Kirsten Korosec and Sean O’Kane unpack what Ternus is walking into, why he may actually be better positioned to make progress on software than hardware in this new AI era, and more of the week’s news.
Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.
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Theresa Loconsolo is an audio producer at TechCrunch focusing on Equity, the network’s flagship podcast. Before joining TechCrunch in 2022, she was one of 2 producers at a four-station conglomerate where she wrote, recorded, voiced and edited content, and engineered live performances and interviews from guests like lovelytheband. Theresa is based in New Jersey and holds a bachelors degree in Communication from Monmouth University.
You can contact or verify outreach from Theresa by emailing [email protected].
Seven disputed patents touch products responsible for almost 60% of Apple's fiscal-year-to-date revenue. Summary
Unspecified damages look manageable; a broad product remedy would create the harder problem.
Apple AAPL fell approximately 1.1% to $324.66 Friday as a new patent battle dragged Face ID into the courtroom. Reuters reported that BASF subsidiary trinamiX claims Apple violated seven patents tied to technology that distinguishes real skin from spoofing materials.
The Texas lawsuit reaches across multiple generations of iPhones, iPad Pro models and other Apple devices. TrinamiX is pursuing unspecified damages and an injunction against further infringement. The case remains an allegation, not a judgment, and Apple had not issued a public response when Reuters published its report.
The financial exposure runs straight through Apple's biggest profit engine. Its financial statements show that iPhones and iPads generated a combined $218.22 billion during the nine months ended June 27—59.9% of total revenue. Meanwhile, the stock sits 14.1% above its $284.55 GF Value™, signaling that investors are still paying a premium despite the legal cloud. A licensing payment could be absorbed. A forced redesign would carry a much sharper bite.
Disclosures I/we have no positions in any stocks mentioned, and have no plans to buy any new positions in the stocks mentioned within the next 72 hours.
Shares of Apple (AAPL -2.13%) got bruised on Friday, slipping as much as 3.2%. As of 2:00 p.m. ET, the stock was still down 2.2%.
The catalyst that sent the iPhone maker lower was a report that its latest product is facing production issues.
Image source: The Motley Fool.
Know when to fold 'em One of Apple's most highly anticipated products is a foldable iPhone. Development of the device has long been rumored, and the latest whispers suggest the futuristic phone is in production, with a potential introduction at an Apple event scheduled for next week.
However, Nikkei Asia reports that the initial production run was limited to only a "few hundred" units per day of the next-generation devices. Apple is known for its high standards and strict quality control, and reportedly added an additional trial production run last month. As a result, "production is ramping up slowly."
Historically, Apple has unveiled new products in September, with devices shipping in time for the important holiday season. If the details are accurate, a low production volume might make it "challenging to meet market demand," according to the report.
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Apple's positioning as a premium device has served the company well. A report released by Counterpoint Research last year noted that Apple captured 49% of all global smartphone revenue, despite shipping just 23% of all devices.
The company's unwavering focus on quality helps maintain its premium pricing in an industry notorious for budget devices and razor-thin margins.
It's important to remember that rumors are just that. Apple has a long history of defying reports suggesting the company wouldn't meet crucial deadlines. What's more, even if the stories are true -- and that's a big "if" -- Apple is better served to ensure it meets the company's stringent quality standards, rather than rush to meet some arbitrary deadline.
We wouldn't want a repeat of the "Bendgate" controversy that plagued the iPhone 6, now would we?
Apple is kicking off its John Ternus era with what could be the biggest run of new device releases in its history. Next week's product launch is expected to introduce foldables, new iPhones, and an updated Apple Watch.
Production was reportedly running at only a few hundred units a day as Apple prepares to unveil its first foldable iPhone. Summary
Apple is expected to unveil the device at its Sept. 9 product event
Apple Inc. (AAPL, Financials) might be quite interested in its first foldable iPhone. Making enough of them might be the difficult part.
Early production is said to be a few hundred units a day while Apple works through manufacturing issues and its own high quality standards.
For a business used to rolling out iPhones at tremendous scale, that's a small quantity. Apple is likely to debut the foldable at its Sept. 9 product presentation, with the iPhone 18 Pro and Pro Max.
The foldable iPhone might cost between $2,300 and $2,500, according to analyst Ming-Chi Kuo, which would be considerably more expensive than Apple's usual flagship models.
He also sees 7 million to 8 million shipments in the second half of 2026, but only 500,000 to 1 million units in the third quarter. That creates a weird situation for Apple.
Demand might be kept high by a lack that would make the device seem more exclusive. But if the output is too scarce, Apple could have a tough time translating that demand into significant revenue at first. The bigger question is can the corporation ramp up manufacturing rapidly enough after launch.
Investors will get a clearer response on Sept. 9 when Apple is scheduled to announce pricing, availability and its intentions for the foldable iPhone.
Disclosures I/we have no positions in any stocks mentioned, and have no plans to buy any new positions in the stocks mentioned within the next 72 hours.
Apple Inc. AAPL fell 0.34% intraday ahead of a September 9 product launch that will be the first under John Ternus, who succeeded Tim Cook as CEO on September 1. The company is expected to introduce its first foldable iPhone at the event, alongside the iPhone 18 Pro and Pro Max.
TrendForce estimates memory costs for the 256-gigabyte iPhone 18 Pro at nearly 400% above where they sat a year ago. Its projection is that Apple raises prices across the lineup by 10% to 20%, putting the Pro at as much as $1,319 against $1,099 for the iPhone 17 Pro. The research firm called that a "moderate pricing approach," while Apple is expected to absorb part of the increase. The first foldable starts between $2,099 and $2,299 on TrendForce's estimate.
KeyBanc reads it as a problem either way. In a note reiterating an Underweight rating and $250 target, the firm argued a large increase eases gross margin pressure but hits unit volumes and risks sticker shock, while a more selective increase leaves the margin question open and invites more hikes later.
Apple Inc (NASDAQ:AAPL, XETRA:APC) was the focus of a supply-chain preview from Citi on Friday, highlighting the upcoming iPhone 18 family as a key catalyst for component suppliers.
With shares trading at $328.21, the iPhone 18 lineup is expected to launch on 9 September, featuring Pro models priced roughly $200 higher than their predecessors.
At the centre of the preview is the tech giant's first foldable device, likely to be called the iPhone Ultra, which the bank expects to have a starting price above $2,000.
That foldable flagship is projected to feature dual front and dual rear cameras alongside an inner foldable display fitted with an ultra-thin glass and OLED cover.
Major hardware upgrades across the range could include A20 chips, an Apple-designed modem, and a variable-aperture main camera for the Pro and Pro Max models.
Following supply-chain underperformance during the June to August restocking period, the note states that the sector is likely to see a rally before launch and potential profit-taking afterwards.
Suppliers tied to the foldable device may face tight initial component supply and extended lead times, particularly for batteries, vapour chamber heatsinks, and structural parts.
Within the production network, Citi highlighted a preference for major share and content gainers such as Lens Tech, Lingyi, Amphenol, Largan, Sunny, AAC, Alps Alpine, Kioxia, Luxshare, and TSMC.
Crucial upcoming catalysts for the sector include initial sales and shipping schedules, as well as subsequent supply chain order adjustments.
Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.
Apple just delivered its best June quarter ever, and the stock is up nearly 40% in a year, yet analyst upgrades are drying up and cost headwinds are quietly building.
Tim Cook stepped down as CEO this week, handing the company to former hardware chief John Ternus, whose first memo promised a “huge launch next week” — timing that puts Apple’s next iPhone event on his desk before he’s even settled in. Cook isn’t going far, though: he’s staying on as Executive Chairman, focused on the kind of policy relationships that recently turned something as small as a map label into a very public balancing act. All of which raises an obvious question: what does the Ternus era look like, and how much rope will shareholders give him to figure it out?
On this episode of TechCrunch’s Equity podcast, hosts Kirsten Korosec and Sean O’Kane unpack what Ternus is walking into, why he may actually be better positioned to make progress on software than hardware in this new AI era, and more of the week’s news.
Listen to the full episode to hear more about:
Why Nvidia keeps making moves that look less like a chipmaker and more like a company trying to own the entire AI stack, from its Hugging Face acquisition to its investment in MediaTek and deeper compute deals A chaotic week for robotaxis: Tesla’s Cybercab event, Waymo’s expansion into new cities, Zoox’s first paid rides, and what happens when these companies start competing head-to-head What Andreessen Horowitz’s new $1.1 billion “Machine Age” fund signals about where early-stage AI hardware bets are headed Why the $285 million acquisition of GoPro marks the end of an era for one of Silicon Valley’s original consumer tech darlings Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify, and all the casts. You can also follow Equity on X and Threads at @EquityPod.
Theresa Loconsolo is an audio producer at TechCrunch focusing on Equity, the network’s flagship podcast. Before joining TechCrunch in 2022, she was one of 2 producers at a four-station conglomerate where she wrote, recorded, voiced and edited content, and engineered live performances and interviews from guests like lovelytheband. Theresa is based in New Jersey and holds a bachelors degree in Communication from Monmouth University.
You can contact or verify outreach from Theresa by emailing [email protected].
Kirsten Korosec is a reporter and editor who has covered the future of transportation from EVs and autonomous vehicles to urban air mobility and in-car tech for more than a decade. She is currently the transportation editor at TechCrunch and co-host of TechCrunch’s Equity podcast. She is also co-founder and co-host of the podcast, “The Autonocast.” She previously wrote for Fortune, The Verge, Bloomberg, MIT Technology Review and CBS Interactive.
You can contact or verify outreach from Kirsten by emailing [email protected] or via encrypted message at kkorosec.07 on Signal.
Sean O’Kane is a reporter who has spent a decade covering the rapidly-evolving business and technology of the transportation industry, including Tesla and the many startups chasing Elon Musk. Most recently, he was a reporter at Bloomberg News where he helped break stories about some of the most notorious EV SPAC flops. He previously worked at The Verge, where he also covered consumer technology, hosted many short- and long-form videos, performed product and editorial photography, and once nearly passed out in a Red Bull Air Race plane.
You can contact or verify outreach from Sean by emailing [email protected] or via encrypted message at okane.01 on Signal.
Ducere Wealth Management LLC increased its stake in Apple Inc. (NASDAQ:AAPL – Free Report) by 46.3% in the second quarter, according to the company in its most recent disclosure with the SEC. The institutional investor owned 28,966 shares of the iPhone maker’s stock after buying an additional 9,168 shares during the quarter. Apple comprises 2.5% of Ducere Wealth Management LLC’s portfolio, making the stock its 11th largest position. Ducere Wealth Management LLC’s holdings in Apple were worth $8,382,000 as of its most recent filing with the SEC.
Several other hedge funds have also modified their holdings of AAPL. First National Bank of Hutchinson boosted its position in Apple by 24.6% in the 4th quarter. First National Bank of Hutchinson now owns 35,319 shares of the iPhone maker’s stock valued at $8,845,000 after buying an additional 6,982 shares during the last quarter. Eagle Capital Management LLC increased its position in shares of Apple by 0.5% during the fourth quarter. Eagle Capital Management LLC now owns 54,085 shares of the iPhone maker’s stock worth $13,544,000 after acquiring an additional 272 shares during the last quarter. Brighton Jones LLC increased its position in shares of Apple by 14.8% during the fourth quarter. Brighton Jones LLC now owns 537,314 shares of the iPhone maker’s stock worth $134,554,000 after acquiring an additional 69,207 shares during the last quarter. Revolve Wealth Partners LLC lifted its stake in shares of Apple by 4.2% in the fourth quarter. Revolve Wealth Partners LLC now owns 66,857 shares of the iPhone maker’s stock worth $16,742,000 after acquiring an additional 2,695 shares in the last quarter. Finally, Highview Capital Management LLC DE lifted its stake in shares of Apple by 2.4% in the fourth quarter. Highview Capital Management LLC DE now owns 50,264 shares of the iPhone maker’s stock worth $12,587,000 after acquiring an additional 1,155 shares in the last quarter. 67.73% of the stock is currently owned by hedge funds and other institutional investors.
Insider Activity In other Apple news, SVP Jennifer Newstead sold 1,439 shares of the firm’s stock in a transaction that occurred on Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total value of $456,177.39. Following the sale, the senior vice president owned 35,790 shares in the company, valued at approximately $11,345,787.90. This trade represents a 3.87% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, insider Ben Borders sold 116 shares of the business’s stock in a transaction that occurred on Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total value of $34,236.24. Following the transaction, the insider owned 38,713 shares of the company’s stock, valued at approximately $11,425,754.82. This represents a 0.30% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last 90 days, insiders sold 5,872 shares of company stock valued at $1,823,201. 0.06% of the stock is owned by insiders.
Apple Stock Performance Shares of NASDAQ AAPL opened at $328.21 on Friday. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. The firm’s 50-day moving average price is $314.94 and its two-hundred day moving average price is $290.13. The stock has a market capitalization of $4.79 trillion, a P/E ratio of 37.64, a P/E/G ratio of 2.81 and a beta of 1.08. Apple Inc. has a 52-week low of $225.95 and a 52-week high of $344.57. Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. During the same period in the prior year, the business earned $1.57 EPS. The firm’s revenue was up 16.4% on a year-over-year basis. As a group, sell-side analysts forecast that Apple Inc. will post 8.74 earnings per share for the current year.
Apple Announces Dividend The company also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were paid a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s payout ratio is presently 12.39%.
Analyst Upgrades and Downgrades AAPL has been the subject of a number of recent analyst reports. Tigress Financial restated a “strong-buy” rating and set a $375.00 price objective (up from $305.00) on shares of Apple in a research note on Thursday, May 14th. DZ Bank cut Apple from a “buy” rating to a “hold” rating and set a $310.00 target price for the company. in a research note on Tuesday, August 4th. Rosenblatt Securities increased their price objective on shares of Apple from $300.00 to $303.00 and gave the company a “neutral” rating in a research note on Tuesday. Royal Bank Of Canada set a $365.00 price objective on shares of Apple in a report on Wednesday, July 15th. Finally, Weiss Ratings raised shares of Apple from a “buy (b-)” rating to a “buy (b)” rating in a research report on Monday, August 3rd. One analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have given a Hold rating and four have assigned a Sell rating to the company. According to data from MarketBeat.com, Apple has an average rating of “Moderate Buy” and a consensus price target of $330.61.
Check Out Our Latest Analysis on Apple
Trending Headlines about Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Investor optimism is building ahead of Apple’s September 9 product event, the first major launch under new CEO John Ternus. Ternus described the event as “phenomenal,” raising expectations for new premium iPhones and the company’s first foldable iPhone. Apple’s New CEO Teases “Phenomenal” iPhone Launch Positive Sentiment: The foldable iPhone could provide a significant new growth catalyst. Morgan Stanley estimates the device could contribute approximately $14 billion to the December quarter, while other projections suggest strong market share and premium pricing potential if demand materializes. Apple’s Foldable iPhone May Contribute $14 Billion Positive Sentiment: Morgan Stanley reaffirmed its Overweight rating and set a $360 price target, supporting the view that Apple’s product pipeline and earnings growth can justify its premium valuation. Apple’s services business also continues to benefit from price increases to Apple TV and Apple One. Apple TV Price Hike Neutral Sentiment: John Ternus has formally succeeded Tim Cook, while Cook remains executive chairman. The structure provides continuity and preserves Cook’s government and China relationships, but Ternus must prove that a product-focused strategy can improve Apple’s position in AI. Apple Leadership Transition Negative Sentiment: Jefferies downgraded Apple to Underperform, reportedly citing the cancellation of an all-glass MacBook or foldable MacBook project and skepticism that the foldable iPhone will be more than a niche product. Jefferies Downgrades Apple Negative Sentiment: Apple faces a £2 billion ($2.7 billion) UK lawsuit alleging that its App Tracking Transparency rules unfairly restrict third-party developers while favoring Apple’s own advertising services. BASF has also filed a separate patent lawsuit over face-authentication technology. BASF Patent Lawsuit Negative Sentiment: Rising memory-chip costs could lift iPhone production expenses sharply, forcing Apple to raise prices, accept lower margins or risk weaker demand. Analysts remain divided, with DA Davidson maintaining a Neutral rating and a $270 price target. Apple Product and Leadership Outlook Negative Sentiment: An Apple senior vice president sold 1,439 shares worth about $456,000. The sale was relatively small, leaving the executive with nearly 35,800 shares, but it may add modestly to near-term investor caution. Apple Insider Trading Filing About Apple (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
See Also Five stocks we like better than Apple The Path to $230 Billion: Broadcom Outlines the Next Phase of Its AI Growth Story NVIDIA’s Hugging Face Deal Raises a Bigger Question About Its AI Moat Now Dropping the Dough: Yum! Brands Strategically Trims the Fat These 3 Stock Charts Just Flashed the Dreaded Death Cross Pattern Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
Compagnie Lombard Odier SCmA lifted its stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 2.8% in the second quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The firm owned 2,231,303 shares of the iPhone maker’s stock after acquiring an additional 60,148 shares during the quarter. Apple makes up approximately 7.0% of Compagnie Lombard Odier SCmA’s holdings, making the stock its 3rd biggest position. Compagnie Lombard Odier SCmA’s holdings in Apple were worth $645,650,000 at the end of the most recent reporting period.
Several other hedge funds and other institutional investors also recently added to or reduced their stakes in AAPL. Lifetime Wealth Management P.C. purchased a new position in shares of Apple during the 4th quarter valued at $41,000. ROSS JOHNSON & Associates LLC increased its stake in Apple by 1,800.0% in the 1st quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock worth $42,000 after buying an additional 180 shares in the last quarter. Timmons Wealth Management LLC purchased a new position in shares of Apple in the fourth quarter valued at about $69,000. LSV Asset Management purchased a new position in shares of Apple in the fourth quarter valued at about $65,000. Finally, Inspire Investing LLC bought a new position in shares of Apple in the fourth quarter worth about $76,000. 67.73% of the stock is owned by hedge funds and other institutional investors.
Insider Activity In related news, SVP Jennifer Newstead sold 1,439 shares of the firm’s stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the completion of the sale, the senior vice president directly owned 35,790 shares of the company’s stock, valued at approximately $11,345,787.90. This trade represents a 3.87% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, insider Ben Borders sold 116 shares of the business’s stock in a transaction on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the transaction, the insider owned 38,713 shares of the company’s stock, valued at approximately $11,425,754.82. The trade was a 0.30% decrease in their position. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last three months, insiders sold 5,872 shares of company stock valued at $1,823,201. 0.06% of the stock is owned by insiders.
Key Apple News Here are the key news stories impacting Apple this week: Positive Sentiment: Investor optimism is building ahead of Apple’s September 9 product event, the first major launch under new CEO John Ternus. Ternus described the event as “phenomenal,” raising expectations for new premium iPhones and the company’s first foldable iPhone. Apple’s New CEO Teases “Phenomenal” iPhone Launch Positive Sentiment: The foldable iPhone could provide a significant new growth catalyst. Morgan Stanley estimates the device could contribute approximately $14 billion to the December quarter, while other projections suggest strong market share and premium pricing potential if demand materializes. Apple’s Foldable iPhone May Contribute $14 Billion Positive Sentiment: Morgan Stanley reaffirmed its Overweight rating and set a $360 price target, supporting the view that Apple’s product pipeline and earnings growth can justify its premium valuation. Apple’s services business also continues to benefit from price increases to Apple TV and Apple One. Apple TV Price Hike Neutral Sentiment: John Ternus has formally succeeded Tim Cook, while Cook remains executive chairman. The structure provides continuity and preserves Cook’s government and China relationships, but Ternus must prove that a product-focused strategy can improve Apple’s position in AI. Apple Leadership Transition Negative Sentiment: Jefferies downgraded Apple to Underperform, reportedly citing the cancellation of an all-glass MacBook or foldable MacBook project and skepticism that the foldable iPhone will be more than a niche product. Jefferies Downgrades Apple Negative Sentiment: Apple faces a £2 billion ($2.7 billion) UK lawsuit alleging that its App Tracking Transparency rules unfairly restrict third-party developers while favoring Apple’s own advertising services. BASF has also filed a separate patent lawsuit over face-authentication technology. BASF Patent Lawsuit Negative Sentiment: Rising memory-chip costs could lift iPhone production expenses sharply, forcing Apple to raise prices, accept lower margins or risk weaker demand. Analysts remain divided, with DA Davidson maintaining a Neutral rating and a $270 price target. Apple Product and Leadership Outlook Negative Sentiment: An Apple senior vice president sold 1,439 shares worth about $456,000. The sale was relatively small, leaving the executive with nearly 35,800 shares, but it may add modestly to near-term investor caution. Apple Insider Trading Filing Wall Street Analyst Weigh In Several analysts recently issued reports on the company. Evercore reissued an “outperform” rating on shares of Apple in a research note on Tuesday, August 25th. Phillip Securities lowered shares of Apple from a “hold” rating to a “moderate sell” rating in a report on Monday, August 3rd. Robert W. Baird boosted their target price on shares of Apple from $310.00 to $330.00 and gave the stock an “outperform” rating in a report on Friday, July 24th. KeyCorp restated an “underweight” rating and set a $250.00 target price on shares of Apple in a research report on Tuesday, July 28th. Finally, Barclays reaffirmed an “underweight” rating and set a $245.00 target price (down from $253.00) on shares of Apple in a research note on Friday, July 31st. One investment analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have given a Hold rating and four have assigned a Sell rating to the company’s stock. According to data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $330.61.
View Our Latest Research Report on Apple
Apple Trading Up 1.0% Shares of AAPL stock opened at $328.21 on Friday. The company has a market cap of $4.79 trillion, a PE ratio of 37.64, a price-to-earnings-growth ratio of 2.81 and a beta of 1.08. Apple Inc. has a 1 year low of $225.95 and a 1 year high of $344.57. The stock’s 50 day simple moving average is $314.94 and its two-hundred day simple moving average is $290.13. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93.
Apple (NASDAQ:AAPL – Get Free Report) last announced its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. The firm had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company’s quarterly revenue was up 16.4% on a year-over-year basis. During the same quarter in the previous year, the business earned $1.57 EPS. Research analysts predict that Apple Inc. will post 8.74 earnings per share for the current year.
Apple Announces Dividend The company also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were paid a $0.27 dividend. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple’s dividend payout ratio (DPR) is presently 12.39%.
About Apple (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
Further Reading Five stocks we like better than Apple The Path to $230 Billion: Broadcom Outlines the Next Phase of Its AI Growth Story NVIDIA’s Hugging Face Deal Raises a Bigger Question About Its AI Moat Now Dropping the Dough: Yum! Brands Strategically Trims the Fat These 3 Stock Charts Just Flashed the Dreaded Death Cross Pattern
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
Gilliland Jeter Wealth Management LLC reduced its stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 2.3% during the 2nd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 109,006 shares of the iPhone maker’s stock after selling 2,527 shares during the quarter. Apple accounts for approximately 8.3% of Gilliland Jeter Wealth Management LLC’s portfolio, making the stock its largest holding. Gilliland Jeter Wealth Management LLC’s holdings in Apple were worth $31,542,000 at the end of the most recent reporting period.
A number of other hedge funds and other institutional investors also recently modified their holdings of the stock. Rainier Family Wealth Inc. raised its holdings in shares of Apple by 14.1% in the first quarter. Rainier Family Wealth Inc. now owns 24,386 shares of the iPhone maker’s stock worth $6,189,000 after acquiring an additional 3,014 shares during the last quarter. Eaton Cambridge Inc. boosted its stake in shares of Apple by 21.3% during the first quarter. Eaton Cambridge Inc. now owns 13,968 shares of the iPhone maker’s stock valued at $3,545,000 after acquiring an additional 2,450 shares during the last quarter. Torren Management LLC acquired a new stake in shares of Apple during the fourth quarter valued at $1,178,000. Summit Wealth Partners LLC increased its position in Apple by 108.3% during the 1st quarter. Summit Wealth Partners LLC now owns 34,989 shares of the iPhone maker’s stock worth $8,880,000 after purchasing an additional 18,188 shares in the last quarter. Finally, Davis R M Inc. raised its stake in Apple by 2.1% in the 1st quarter. Davis R M Inc. now owns 1,151,352 shares of the iPhone maker’s stock valued at $292,202,000 after purchasing an additional 23,162 shares during the last quarter. 67.73% of the stock is currently owned by institutional investors and hedge funds.
Key Apple News Here are the key news stories impacting Apple this week:
Positive Sentiment: Investor optimism is building ahead of Apple’s September 9 product event, the first major launch under new CEO John Ternus. Ternus described the event as “phenomenal,” raising expectations for new premium iPhones and the company’s first foldable iPhone. Apple’s New CEO Teases “Phenomenal” iPhone Launch Positive Sentiment: The foldable iPhone could provide a significant new growth catalyst. Morgan Stanley estimates the device could contribute approximately $14 billion to the December quarter, while other projections suggest strong market share and premium pricing potential if demand materializes. Apple’s Foldable iPhone May Contribute $14 Billion Positive Sentiment: Morgan Stanley reaffirmed its Overweight rating and set a $360 price target, supporting the view that Apple’s product pipeline and earnings growth can justify its premium valuation. Apple’s services business also continues to benefit from price increases to Apple TV and Apple One. Apple TV Price Hike Neutral Sentiment: John Ternus has formally succeeded Tim Cook, while Cook remains executive chairman. The structure provides continuity and preserves Cook’s government and China relationships, but Ternus must prove that a product-focused strategy can improve Apple’s position in AI. Apple Leadership Transition Negative Sentiment: Jefferies downgraded Apple to Underperform, reportedly citing the cancellation of an all-glass MacBook or foldable MacBook project and skepticism that the foldable iPhone will be more than a niche product. Jefferies Downgrades Apple Negative Sentiment: Apple faces a £2 billion ($2.7 billion) UK lawsuit alleging that its App Tracking Transparency rules unfairly restrict third-party developers while favoring Apple’s own advertising services. BASF has also filed a separate patent lawsuit over face-authentication technology. BASF Patent Lawsuit Negative Sentiment: Rising memory-chip costs could lift iPhone production expenses sharply, forcing Apple to raise prices, accept lower margins or risk weaker demand. Analysts remain divided, with DA Davidson maintaining a Neutral rating and a $270 price target. Apple Product and Leadership Outlook Negative Sentiment: An Apple senior vice president sold 1,439 shares worth about $456,000. The sale was relatively small, leaving the executive with nearly 35,800 shares, but it may add modestly to near-term investor caution. Apple Insider Trading Filing Analyst Ratings Changes AAPL has been the topic of a number of recent research reports. DZ Bank lowered shares of Apple from a “buy” rating to a “hold” rating and set a $310.00 target price on the stock. in a report on Tuesday, August 4th. Piper Sandler started coverage on shares of Apple in a research report on Monday, August 17th. They issued an “overweight” rating for the company. Jefferies Financial Group downgraded shares of Apple from a “buy” rating to an “underperform” rating and reduced their price objective for the company from $285.56 to $263.66 in a research note on Monday, August 10th. Sanford C. Bernstein reaffirmed an “outperform” rating on shares of Apple in a research note on Monday, June 8th. Finally, Evercore reiterated an “outperform” rating on shares of Apple in a report on Tuesday, August 25th. One analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have assigned a Hold rating and four have issued a Sell rating to the company’s stock. According to data from MarketBeat.com, Apple has a consensus rating of “Moderate Buy” and an average target price of $330.61. Get Our Latest Analysis on AAPL
Insider Buying and Selling at Apple In other Apple news, SVP Jennifer Newstead sold 1,439 shares of the business’s stock in a transaction dated Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the completion of the sale, the senior vice president owned 35,790 shares of the company’s stock, valued at approximately $11,345,787.90. The trade was a 3.87% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, insider Ben Borders sold 116 shares of the company’s stock in a transaction dated Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total value of $34,236.24. Following the sale, the insider owned 38,713 shares of the company’s stock, valued at $11,425,754.82. This represents a 0.30% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold a total of 5,872 shares of company stock worth $1,823,201 over the last ninety days. Corporate insiders own 0.06% of the company’s stock.
Apple Trading Up 1.0% Shares of AAPL stock opened at $328.21 on Friday. The firm’s 50-day simple moving average is $314.94 and its 200-day simple moving average is $290.13. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. Apple Inc. has a 1-year low of $225.95 and a 1-year high of $344.57. The firm has a market cap of $4.79 trillion, a P/E ratio of 37.64, a PEG ratio of 2.81 and a beta of 1.08.
Apple (NASDAQ:AAPL – Get Free Report) last released its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The firm had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. Apple’s revenue was up 16.4% compared to the same quarter last year. During the same period in the previous year, the firm earned $1.57 earnings per share. As a group, equities analysts forecast that Apple Inc. will post 8.74 EPS for the current year.
Apple Announces Dividend The company also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio is presently 12.39%.
Apple Company Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
Further Reading Five stocks we like better than Apple The Path to $230 Billion: Broadcom Outlines the Next Phase of Its AI Growth Story NVIDIA’s Hugging Face Deal Raises a Bigger Question About Its AI Moat Now Dropping the Dough: Yum! Brands Strategically Trims the Fat These 3 Stock Charts Just Flashed the Dreaded Death Cross Pattern Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
Harel Insurance Investments & Financial Services Ltd. grew its position in Apple Inc. (NASDAQ:AAPL – Free Report) by 17.1% during the second quarter, according to the company in its most recent 13F filing with the SEC. The fund owned 2,717,869 shares of the iPhone maker’s stock after purchasing an additional 396,888 shares during the quarter. Apple makes up about 3.8% of Harel Insurance Investments & Financial Services Ltd.’s portfolio, making the stock its 8th largest position. Harel Insurance Investments & Financial Services Ltd.’s holdings in Apple were worth $786,434,000 at the end of the most recent reporting period.
Other hedge funds and other institutional investors have also bought and sold shares of the company. Norges Bank acquired a new stake in Apple during the fourth quarter worth approximately $52,266,468,000. Nuveen LLC bought a new stake in shares of Apple in the 1st quarter valued at $17,472,482,000. Cardano Risk Management B.V. boosted its stake in Apple by 890.7% during the fourth quarter. Cardano Risk Management B.V. now owns 41,984,810 shares of the iPhone maker’s stock worth $11,413,990,000 after acquiring an additional 37,746,784 shares in the last quarter. Laurel Wealth Advisors LLC grew its holdings in Apple by 20,464.8% in the second quarter. Laurel Wealth Advisors LLC now owns 27,069,029 shares of the iPhone maker’s stock worth $5,553,753,000 after purchasing an additional 26,937,401 shares during the period. Finally, Vanguard Group Inc. grew its holdings in Apple by 1.9% in the fourth quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock worth $387,749,545,000 after purchasing an additional 26,856,752 shares during the period. Institutional investors and hedge funds own 67.73% of the company’s stock.
Analyst Upgrades and Downgrades Several equities analysts have recently weighed in on AAPL shares. Evercore reiterated an “outperform” rating on shares of Apple in a report on Tuesday, August 25th. Wedbush restated an “outperform” rating and issued a $400.00 target price on shares of Apple in a research note on Friday, June 5th. BTIG Research began coverage on Apple in a research note on Monday, August 17th. They set a “neutral” rating on the stock. Needham & Company LLC reiterated a “hold” rating on shares of Apple in a report on Friday, July 31st. Finally, Royal Bank Of Canada set a $365.00 price objective on Apple in a research note on Wednesday, July 15th. One research analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have assigned a Hold rating and four have given a Sell rating to the company’s stock. According to MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $330.61.
View Our Latest Report on AAPL Apple Trading Up 1.0% AAPL opened at $328.21 on Friday. Apple Inc. has a fifty-two week low of $225.95 and a fifty-two week high of $344.57. The firm has a market capitalization of $4.79 trillion, a PE ratio of 37.64, a P/E/G ratio of 2.81 and a beta of 1.08. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. The company’s 50-day moving average is $314.94 and its 200 day moving average is $290.13.
Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The business had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. During the same quarter in the previous year, the business earned $1.57 EPS. The company’s quarterly revenue was up 16.4% on a year-over-year basis. As a group, research analysts predict that Apple Inc. will post 8.74 earnings per share for the current fiscal year.
Apple Announces Dividend The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were given a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio is presently 12.39%.
Apple News Roundup Here are the key news stories impacting Apple this week:
Positive Sentiment: Investor optimism is building ahead of Apple’s September 9 product event, the first major launch under new CEO John Ternus. Ternus described the event as “phenomenal,” raising expectations for new premium iPhones and the company’s first foldable iPhone. Apple’s New CEO Teases “Phenomenal” iPhone Launch Positive Sentiment: The foldable iPhone could provide a significant new growth catalyst. Morgan Stanley estimates the device could contribute approximately $14 billion to the December quarter, while other projections suggest strong market share and premium pricing potential if demand materializes. Apple’s Foldable iPhone May Contribute $14 Billion Positive Sentiment: Morgan Stanley reaffirmed its Overweight rating and set a $360 price target, supporting the view that Apple’s product pipeline and earnings growth can justify its premium valuation. Apple’s services business also continues to benefit from price increases to Apple TV and Apple One. Apple TV Price Hike Neutral Sentiment: John Ternus has formally succeeded Tim Cook, while Cook remains executive chairman. The structure provides continuity and preserves Cook’s government and China relationships, but Ternus must prove that a product-focused strategy can improve Apple’s position in AI. Apple Leadership Transition Negative Sentiment: Jefferies downgraded Apple to Underperform, reportedly citing the cancellation of an all-glass MacBook or foldable MacBook project and skepticism that the foldable iPhone will be more than a niche product. Jefferies Downgrades Apple Negative Sentiment: Apple faces a £2 billion ($2.7 billion) UK lawsuit alleging that its App Tracking Transparency rules unfairly restrict third-party developers while favoring Apple’s own advertising services. BASF has also filed a separate patent lawsuit over face-authentication technology. BASF Patent Lawsuit Negative Sentiment: Rising memory-chip costs could lift iPhone production expenses sharply, forcing Apple to raise prices, accept lower margins or risk weaker demand. Analysts remain divided, with DA Davidson maintaining a Neutral rating and a $270 price target. Apple Product and Leadership Outlook Negative Sentiment: An Apple senior vice president sold 1,439 shares worth about $456,000. The sale was relatively small, leaving the executive with nearly 35,800 shares, but it may add modestly to near-term investor caution. Apple Insider Trading Filing Insider Buying and Selling at Apple In other news, SVP Jennifer Newstead sold 1,439 shares of the company’s stock in a transaction on Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total value of $456,177.39. Following the completion of the sale, the senior vice president owned 35,790 shares in the company, valued at $11,345,787.90. This represents a 3.87% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this hyperlink. Also, insider Ben Borders sold 116 shares of the stock in a transaction dated Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the sale, the insider owned 38,713 shares of the company’s stock, valued at approximately $11,425,754.82. This represents a 0.30% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last 90 days, insiders have sold 5,872 shares of company stock worth $1,823,201. Company insiders own 0.06% of the company’s stock.
Apple Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
See Also Five stocks we like better than Apple The Path to $230 Billion: Broadcom Outlines the Next Phase of Its AI Growth Story NVIDIA’s Hugging Face Deal Raises a Bigger Question About Its AI Moat Now Dropping the Dough: Yum! Brands Strategically Trims the Fat These 3 Stock Charts Just Flashed the Dreaded Death Cross Pattern
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
iA Global Asset Management Inc. increased its stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 1.6% during the second quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 1,316,462 shares of the iPhone maker’s stock after acquiring an additional 20,406 shares during the period. Apple comprises about 4.5% of iA Global Asset Management Inc.’s portfolio, making the stock its 3rd largest position. iA Global Asset Management Inc.’s holdings in Apple were worth $380,931,000 as of its most recent filing with the Securities & Exchange Commission.
Other institutional investors and hedge funds have also recently added to or reduced their stakes in the company. Lifetime Wealth Management P.C. acquired a new stake in Apple in the 4th quarter valued at approximately $41,000. ROSS JOHNSON & Associates LLC boosted its position in Apple by 1,800.0% during the 1st quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock worth $42,000 after acquiring an additional 180 shares during the last quarter. LSV Asset Management bought a new position in shares of Apple during the 4th quarter worth approximately $65,000. Timmons Wealth Management LLC bought a new stake in shares of Apple in the fourth quarter worth $69,000. Finally, Inspire Investing LLC acquired a new position in Apple during the fourth quarter worth $76,000. 67.73% of the stock is owned by institutional investors and hedge funds.
More Apple News Here are the key news stories impacting Apple this week:
Positive Sentiment: Investor optimism is building ahead of Apple’s September 9 product event, the first major launch under new CEO John Ternus. Ternus described the event as “phenomenal,” raising expectations for new premium iPhones and the company’s first foldable iPhone. Apple’s New CEO Teases “Phenomenal” iPhone Launch Positive Sentiment: The foldable iPhone could provide a significant new growth catalyst. Morgan Stanley estimates the device could contribute approximately $14 billion to the December quarter, while other projections suggest strong market share and premium pricing potential if demand materializes. Apple’s Foldable iPhone May Contribute $14 Billion Positive Sentiment: Morgan Stanley reaffirmed its Overweight rating and set a $360 price target, supporting the view that Apple’s product pipeline and earnings growth can justify its premium valuation. Apple’s services business also continues to benefit from price increases to Apple TV and Apple One. Apple TV Price Hike Neutral Sentiment: John Ternus has formally succeeded Tim Cook, while Cook remains executive chairman. The structure provides continuity and preserves Cook’s government and China relationships, but Ternus must prove that a product-focused strategy can improve Apple’s position in AI. Apple Leadership Transition Negative Sentiment: Jefferies downgraded Apple to Underperform, reportedly citing the cancellation of an all-glass MacBook or foldable MacBook project and skepticism that the foldable iPhone will be more than a niche product. Jefferies Downgrades Apple Negative Sentiment: Apple faces a £2 billion ($2.7 billion) UK lawsuit alleging that its App Tracking Transparency rules unfairly restrict third-party developers while favoring Apple’s own advertising services. BASF has also filed a separate patent lawsuit over face-authentication technology. BASF Patent Lawsuit Negative Sentiment: Rising memory-chip costs could lift iPhone production expenses sharply, forcing Apple to raise prices, accept lower margins or risk weaker demand. Analysts remain divided, with DA Davidson maintaining a Neutral rating and a $270 price target. Apple Product and Leadership Outlook Negative Sentiment: An Apple senior vice president sold 1,439 shares worth about $456,000. The sale was relatively small, leaving the executive with nearly 35,800 shares, but it may add modestly to near-term investor caution. Apple Insider Trading Filing Analyst Ratings Changes Several analysts recently issued reports on the company. Barclays reiterated an “underweight” rating and set a $245.00 target price (down from $253.00) on shares of Apple in a report on Friday, July 31st. Robert W. Baird lifted their price objective on shares of Apple from $310.00 to $330.00 and gave the company an “outperform” rating in a research report on Friday, July 24th. Citigroup reaffirmed a “buy” rating and issued a $365.00 target price (up from $315.00) on shares of Apple in a report on Monday, July 13th. DA Davidson reissued a “neutral” rating and set a $270.00 price target on shares of Apple in a research report on Wednesday. Finally, The Goldman Sachs Group started coverage on Apple in a research note on Monday, August 17th. They issued a “buy” rating on the stock. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have assigned a Hold rating and four have given a Sell rating to the company. Based on data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average price target of $330.61. Check Out Our Latest Research Report on Apple
Insider Activity In other news, insider Ben Borders sold 116 shares of the business’s stock in a transaction that occurred on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the transaction, the insider directly owned 38,713 shares in the company, valued at approximately $11,425,754.82. The trade was a 0.30% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the company’s stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the sale, the senior vice president directly owned 35,790 shares of the company’s stock, valued at approximately $11,345,787.90. This trade represents a 3.87% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders sold 5,872 shares of company stock worth $1,823,201. Insiders own 0.06% of the company’s stock.
Apple Price Performance Shares of NASDAQ AAPL opened at $328.21 on Friday. The business has a fifty day moving average price of $314.94 and a two-hundred day moving average price of $290.13. The stock has a market capitalization of $4.79 trillion, a PE ratio of 37.64, a P/E/G ratio of 2.81 and a beta of 1.08. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. Apple Inc. has a fifty-two week low of $225.95 and a fifty-two week high of $344.57.
Apple (NASDAQ:AAPL – Get Free Report) last released its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.89 by $0.13. The company had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.Apple’s quarterly revenue was up 16.4% on a year-over-year basis. During the same period in the prior year, the firm posted $1.57 EPS. As a group, equities analysts predict that Apple Inc. will post 8.74 earnings per share for the current fiscal year.
Apple Announces Dividend The company also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were paid a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio is presently 12.39%.
About Apple (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
Further Reading Five stocks we like better than Apple The Path to $230 Billion: Broadcom Outlines the Next Phase of Its AI Growth Story NVIDIA’s Hugging Face Deal Raises a Bigger Question About Its AI Moat Now Dropping the Dough: Yum! Brands Strategically Trims the Fat These 3 Stock Charts Just Flashed the Dreaded Death Cross Pattern
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
Hanson & Doremus Investment Management lowered its position in Apple Inc. (NASDAQ:AAPL – Free Report) by 6.6% in the 2nd quarter, according to its most recent 13F filing with the SEC. The institutional investor owned 46,676 shares of the iPhone maker’s stock after selling 3,276 shares during the period. Apple accounts for about 1.4% of Hanson & Doremus Investment Management’s investment portfolio, making the stock its 14th largest holding. Hanson & Doremus Investment Management’s holdings in Apple were worth $13,506,000 at the end of the most recent reporting period.
Several other hedge funds also recently made changes to their positions in the company. Vanguard Group Inc. grew its position in shares of Apple by 1.9% in the 4th quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock worth $387,749,545,000 after buying an additional 26,856,752 shares during the period. State Street Corp grew its holdings in Apple by 1.1% in the fourth quarter. State Street Corp now owns 604,056,505 shares of the iPhone maker’s stock worth $164,218,801,000 after purchasing an additional 6,555,392 shares during the period. Geode Capital Management LLC grew its holdings in Apple by 0.5% in the fourth quarter. Geode Capital Management LLC now owns 358,032,517 shares of the iPhone maker’s stock worth $97,031,587,000 after purchasing an additional 1,866,103 shares during the period. Morgan Stanley increased its stake in shares of Apple by 0.6% during the fourth quarter. Morgan Stanley now owns 230,483,035 shares of the iPhone maker’s stock valued at $62,659,118,000 after purchasing an additional 1,379,651 shares in the last quarter. Finally, Norges Bank bought a new position in shares of Apple during the fourth quarter valued at approximately $52,266,468,000. 67.73% of the stock is currently owned by institutional investors.
Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Investor optimism is building ahead of Apple’s September 9 product event, the first major launch under new CEO John Ternus. Ternus described the event as “phenomenal,” raising expectations for new premium iPhones and the company’s first foldable iPhone. Apple’s New CEO Teases “Phenomenal” iPhone Launch Positive Sentiment: The foldable iPhone could provide a significant new growth catalyst. Morgan Stanley estimates the device could contribute approximately $14 billion to the December quarter, while other projections suggest strong market share and premium pricing potential if demand materializes. Apple’s Foldable iPhone May Contribute $14 Billion Positive Sentiment: Morgan Stanley reaffirmed its Overweight rating and set a $360 price target, supporting the view that Apple’s product pipeline and earnings growth can justify its premium valuation. Apple’s services business also continues to benefit from price increases to Apple TV and Apple One. Apple TV Price Hike Neutral Sentiment: John Ternus has formally succeeded Tim Cook, while Cook remains executive chairman. The structure provides continuity and preserves Cook’s government and China relationships, but Ternus must prove that a product-focused strategy can improve Apple’s position in AI. Apple Leadership Transition Negative Sentiment: Jefferies downgraded Apple to Underperform, reportedly citing the cancellation of an all-glass MacBook or foldable MacBook project and skepticism that the foldable iPhone will be more than a niche product. Jefferies Downgrades Apple Negative Sentiment: Apple faces a £2 billion ($2.7 billion) UK lawsuit alleging that its App Tracking Transparency rules unfairly restrict third-party developers while favoring Apple’s own advertising services. BASF has also filed a separate patent lawsuit over face-authentication technology. BASF Patent Lawsuit Negative Sentiment: Rising memory-chip costs could lift iPhone production expenses sharply, forcing Apple to raise prices, accept lower margins or risk weaker demand. Analysts remain divided, with DA Davidson maintaining a Neutral rating and a $270 price target. Apple Product and Leadership Outlook Negative Sentiment: An Apple senior vice president sold 1,439 shares worth about $456,000. The sale was relatively small, leaving the executive with nearly 35,800 shares, but it may add modestly to near-term investor caution. Apple Insider Trading Filing Wall Street Analysts Forecast Growth A number of analysts have recently commented on AAPL shares. Citigroup reissued a “buy” rating and issued a $365.00 price target (up from $315.00) on shares of Apple in a research report on Monday, July 13th. Robert W. Baird lifted their price objective on Apple from $310.00 to $330.00 and gave the company an “outperform” rating in a research note on Friday, July 24th. Piper Sandler initiated coverage on Apple in a research report on Monday, August 17th. They issued an “overweight” rating for the company. Wedbush reissued an “outperform” rating and set a $400.00 price objective on shares of Apple in a research report on Friday, June 5th. Finally, JPMorgan Chase & Co. reduced their price objective on shares of Apple from $345.00 to $340.00 and set an “overweight” rating for the company in a research note on Friday, July 31st. One analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have assigned a Hold rating and four have issued a Sell rating to the company. According to MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average target price of $330.61. Check Out Our Latest Stock Analysis on Apple
Insiders Place Their Bets In other news, SVP Jennifer Newstead sold 1,439 shares of the firm’s stock in a transaction on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total value of $456,177.39. Following the transaction, the senior vice president directly owned 35,790 shares in the company, valued at $11,345,787.90. This trade represents a 3.87% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at this link. Also, insider Ben Borders sold 116 shares of Apple stock in a transaction on Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the sale, the insider directly owned 38,713 shares of the company’s stock, valued at $11,425,754.82. The trade was a 0.30% decrease in their position. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last quarter, insiders have sold 5,872 shares of company stock valued at $1,823,201. Company insiders own 0.06% of the company’s stock.
Apple Price Performance Shares of NASDAQ:AAPL opened at $328.21 on Friday. The business has a 50-day simple moving average of $314.94 and a two-hundred day simple moving average of $290.13. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The firm has a market cap of $4.79 trillion, a price-to-earnings ratio of 37.64, a price-to-earnings-growth ratio of 2.81 and a beta of 1.08. Apple Inc. has a fifty-two week low of $225.95 and a fifty-two week high of $344.57.
Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. During the same period in the previous year, the business posted $1.57 earnings per share. The business’s revenue for the quarter was up 16.4% on a year-over-year basis. On average, analysts expect that Apple Inc. will post 8.74 earnings per share for the current year.
Apple Announces Dividend The business also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were given a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s payout ratio is 12.39%.
Apple Company Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
See Also Five stocks we like better than Apple The Path to $230 Billion: Broadcom Outlines the Next Phase of Its AI Growth Story NVIDIA’s Hugging Face Deal Raises a Bigger Question About Its AI Moat Now Dropping the Dough: Yum! Brands Strategically Trims the Fat These 3 Stock Charts Just Flashed the Dreaded Death Cross Pattern Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
Hartline Investment Corp trimmed its holdings in Apple Inc. (NASDAQ:AAPL – Free Report) by 5.1% during the 2nd quarter, according to the company in its most recent Form 13F filing with the SEC. The fund owned 206,288 shares of the iPhone maker’s stock after selling 11,086 shares during the quarter. Apple accounts for approximately 5.2% of Hartline Investment Corp’s investment portfolio, making the stock its 5th biggest holding. Hartline Investment Corp’s holdings in Apple were worth $59,692,000 as of its most recent SEC filing.
Other hedge funds and other institutional investors also recently added to or reduced their stakes in the company. Vanguard Group Inc. raised its position in Apple by 1.9% during the fourth quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock valued at $387,749,545,000 after acquiring an additional 26,856,752 shares in the last quarter. State Street Corp grew its stake in shares of Apple by 1.1% during the 4th quarter. State Street Corp now owns 604,056,505 shares of the iPhone maker’s stock worth $164,218,801,000 after purchasing an additional 6,555,392 shares during the period. Geode Capital Management LLC grew its stake in shares of Apple by 0.5% during the 4th quarter. Geode Capital Management LLC now owns 358,032,517 shares of the iPhone maker’s stock worth $97,031,587,000 after purchasing an additional 1,866,103 shares during the period. Morgan Stanley increased its holdings in shares of Apple by 0.6% during the 4th quarter. Morgan Stanley now owns 230,483,035 shares of the iPhone maker’s stock valued at $62,659,118,000 after purchasing an additional 1,379,651 shares in the last quarter. Finally, Norges Bank acquired a new position in shares of Apple in the 4th quarter valued at $52,266,468,000. 67.73% of the stock is owned by institutional investors and hedge funds.
Insider Activity at Apple In other news, insider Ben Borders sold 116 shares of Apple stock in a transaction that occurred on Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total value of $34,236.24. Following the sale, the insider directly owned 38,713 shares of the company’s stock, valued at $11,425,754.82. The trade was a 0.30% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the business’s stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total value of $456,177.39. Following the sale, the senior vice president owned 35,790 shares of the company’s stock, valued at $11,345,787.90. The trade was a 3.87% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last quarter, insiders have sold 5,872 shares of company stock valued at $1,823,201. 0.06% of the stock is owned by company insiders.
Apple Stock Performance AAPL opened at $328.21 on Friday. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. The company has a market cap of $4.79 trillion, a price-to-earnings ratio of 37.64, a PEG ratio of 2.81 and a beta of 1.08. Apple Inc. has a 52-week low of $225.95 and a 52-week high of $344.57. The firm’s fifty day simple moving average is $314.94 and its two-hundred day simple moving average is $290.13. Apple (NASDAQ:AAPL – Get Free Report) last released its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. During the same quarter in the previous year, the company earned $1.57 earnings per share. The company’s quarterly revenue was up 16.4% on a year-over-year basis. Equities analysts anticipate that Apple Inc. will post 8.74 earnings per share for the current fiscal year.
Apple Announces Dividend The company also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were issued a $0.27 dividend. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s payout ratio is presently 12.39%.
Key Stories Impacting Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Investor optimism is building ahead of Apple’s September 9 product event, the first major launch under new CEO John Ternus. Ternus described the event as “phenomenal,” raising expectations for new premium iPhones and the company’s first foldable iPhone. Apple’s New CEO Teases “Phenomenal” iPhone Launch Positive Sentiment: The foldable iPhone could provide a significant new growth catalyst. Morgan Stanley estimates the device could contribute approximately $14 billion to the December quarter, while other projections suggest strong market share and premium pricing potential if demand materializes. Apple’s Foldable iPhone May Contribute $14 Billion Positive Sentiment: Morgan Stanley reaffirmed its Overweight rating and set a $360 price target, supporting the view that Apple’s product pipeline and earnings growth can justify its premium valuation. Apple’s services business also continues to benefit from price increases to Apple TV and Apple One. Apple TV Price Hike Neutral Sentiment: John Ternus has formally succeeded Tim Cook, while Cook remains executive chairman. The structure provides continuity and preserves Cook’s government and China relationships, but Ternus must prove that a product-focused strategy can improve Apple’s position in AI. Apple Leadership Transition Negative Sentiment: Jefferies downgraded Apple to Underperform, reportedly citing the cancellation of an all-glass MacBook or foldable MacBook project and skepticism that the foldable iPhone will be more than a niche product. Jefferies Downgrades Apple Negative Sentiment: Apple faces a £2 billion ($2.7 billion) UK lawsuit alleging that its App Tracking Transparency rules unfairly restrict third-party developers while favoring Apple’s own advertising services. BASF has also filed a separate patent lawsuit over face-authentication technology. BASF Patent Lawsuit Negative Sentiment: Rising memory-chip costs could lift iPhone production expenses sharply, forcing Apple to raise prices, accept lower margins or risk weaker demand. Analysts remain divided, with DA Davidson maintaining a Neutral rating and a $270 price target. Apple Product and Leadership Outlook Negative Sentiment: An Apple senior vice president sold 1,439 shares worth about $456,000. The sale was relatively small, leaving the executive with nearly 35,800 shares, but it may add modestly to near-term investor caution. Apple Insider Trading Filing Wall Street Analysts Forecast Growth AAPL has been the topic of a number of recent analyst reports. BTIG Research began coverage on shares of Apple in a report on Monday, August 17th. They set a “neutral” rating on the stock. Piper Sandler started coverage on shares of Apple in a report on Monday, August 17th. They issued an “overweight” rating for the company. JPMorgan Chase & Co. decreased their price objective on shares of Apple from $345.00 to $340.00 and set an “overweight” rating for the company in a research report on Friday, July 31st. Weiss Ratings raised shares of Apple from a “buy (b-)” rating to a “buy (b)” rating in a research note on Monday, August 3rd. Finally, Sanford C. Bernstein restated an “outperform” rating on shares of Apple in a research report on Monday, June 8th. One analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have assigned a Hold rating and four have issued a Sell rating to the company’s stock. According to MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average target price of $330.61.
Check Out Our Latest Research Report on Apple
Apple Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
See Also Five stocks we like better than Apple The Path to $230 Billion: Broadcom Outlines the Next Phase of Its AI Growth Story NVIDIA’s Hugging Face Deal Raises a Bigger Question About Its AI Moat Now Dropping the Dough: Yum! Brands Strategically Trims the Fat These 3 Stock Charts Just Flashed the Dreaded Death Cross Pattern Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
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Banco Santander S.A. grew its stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 65.0% in the 2nd quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 2,313,583 shares of the iPhone maker’s stock after acquiring an additional 911,087 shares during the quarter. Apple comprises approximately 4.2% of Banco Santander S.A.’s portfolio, making the stock its 5th biggest position. Banco Santander S.A.’s holdings in Apple were worth $669,458,000 as of its most recent filing with the Securities and Exchange Commission (SEC).
Other hedge funds also recently bought and sold shares of the company. Norges Bank bought a new stake in shares of Apple during the fourth quarter valued at approximately $52,266,468,000. Nuveen LLC bought a new position in Apple in the 1st quarter valued at approximately $17,472,482,000. Cardano Risk Management B.V. boosted its stake in Apple by 890.7% during the 4th quarter. Cardano Risk Management B.V. now owns 41,984,810 shares of the iPhone maker’s stock valued at $11,413,990,000 after purchasing an additional 37,746,784 shares during the last quarter. Laurel Wealth Advisors LLC boosted its stake in Apple by 20,464.8% during the 2nd quarter. Laurel Wealth Advisors LLC now owns 27,069,029 shares of the iPhone maker’s stock valued at $5,553,753,000 after purchasing an additional 26,937,401 shares during the last quarter. Finally, Vanguard Group Inc. increased its holdings in shares of Apple by 1.9% in the 4th quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock worth $387,749,545,000 after purchasing an additional 26,856,752 shares in the last quarter. Institutional investors own 67.73% of the company’s stock.
Insider Activity at Apple In other Apple news, insider Ben Borders sold 116 shares of the company’s stock in a transaction that occurred on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the sale, the insider directly owned 38,713 shares of the company’s stock, valued at approximately $11,425,754.82. This represents a 0.30% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the completion of the transaction, the senior vice president owned 35,790 shares in the company, valued at $11,345,787.90. The trade was a 3.87% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold 5,872 shares of company stock valued at $1,823,201 over the last 90 days. 0.06% of the stock is currently owned by company insiders.
Apple Stock Performance Shares of AAPL opened at $328.21 on Friday. The firm has a market capitalization of $4.79 trillion, a P/E ratio of 37.64, a PEG ratio of 2.81 and a beta of 1.08. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. Apple Inc. has a one year low of $225.95 and a one year high of $344.57. The business has a fifty day moving average of $314.94 and a 200 day moving average of $290.13. Apple (NASDAQ:AAPL – Get Free Report) last posted its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The company had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.Apple’s revenue was up 16.4% on a year-over-year basis. During the same quarter in the prior year, the company earned $1.57 earnings per share. As a group, sell-side analysts anticipate that Apple Inc. will post 8.74 EPS for the current year.
Apple Announces Dividend The firm also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were issued a $0.27 dividend. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. Apple’s dividend payout ratio (DPR) is presently 12.39%.
Wall Street Analysts Forecast Growth AAPL has been the subject of several recent analyst reports. UBS Group restated a “neutral” rating on shares of Apple in a research note on Friday, July 31st. Phillip Securities cut Apple from a “hold” rating to a “moderate sell” rating in a research report on Monday, August 3rd. Rosenblatt Securities lifted their price objective on Apple from $300.00 to $303.00 and gave the stock a “neutral” rating in a report on Tuesday. Robert W. Baird boosted their target price on Apple from $310.00 to $330.00 and gave the stock an “outperform” rating in a research report on Friday, July 24th. Finally, Barclays restated an “underweight” rating and set a $245.00 target price (down from $253.00) on shares of Apple in a research note on Friday, July 31st. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have given a Hold rating and four have assigned a Sell rating to the stock. According to data from MarketBeat, Apple presently has an average rating of “Moderate Buy” and a consensus target price of $330.61.
Read Our Latest Analysis on AAPL
Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Investor optimism is building ahead of Apple’s September 9 product event, the first major launch under new CEO John Ternus. Ternus described the event as “phenomenal,” raising expectations for new premium iPhones and the company’s first foldable iPhone. Apple’s New CEO Teases “Phenomenal” iPhone Launch Positive Sentiment: The foldable iPhone could provide a significant new growth catalyst. Morgan Stanley estimates the device could contribute approximately $14 billion to the December quarter, while other projections suggest strong market share and premium pricing potential if demand materializes. Apple’s Foldable iPhone May Contribute $14 Billion Positive Sentiment: Morgan Stanley reaffirmed its Overweight rating and set a $360 price target, supporting the view that Apple’s product pipeline and earnings growth can justify its premium valuation. Apple’s services business also continues to benefit from price increases to Apple TV and Apple One. Apple TV Price Hike Neutral Sentiment: John Ternus has formally succeeded Tim Cook, while Cook remains executive chairman. The structure provides continuity and preserves Cook’s government and China relationships, but Ternus must prove that a product-focused strategy can improve Apple’s position in AI. Apple Leadership Transition Negative Sentiment: Jefferies downgraded Apple to Underperform, reportedly citing the cancellation of an all-glass MacBook or foldable MacBook project and skepticism that the foldable iPhone will be more than a niche product. Jefferies Downgrades Apple Negative Sentiment: Apple faces a £2 billion ($2.7 billion) UK lawsuit alleging that its App Tracking Transparency rules unfairly restrict third-party developers while favoring Apple’s own advertising services. BASF has also filed a separate patent lawsuit over face-authentication technology. BASF Patent Lawsuit Negative Sentiment: Rising memory-chip costs could lift iPhone production expenses sharply, forcing Apple to raise prices, accept lower margins or risk weaker demand. Analysts remain divided, with DA Davidson maintaining a Neutral rating and a $270 price target. Apple Product and Leadership Outlook Negative Sentiment: An Apple senior vice president sold 1,439 shares worth about $456,000. The sale was relatively small, leaving the executive with nearly 35,800 shares, but it may add modestly to near-term investor caution. Apple Insider Trading Filing About Apple (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
Featured Stories Five stocks we like better than Apple The Path to $230 Billion: Broadcom Outlines the Next Phase of Its AI Growth Story NVIDIA’s Hugging Face Deal Raises a Bigger Question About Its AI Moat Now Dropping the Dough: Yum! Brands Strategically Trims the Fat These 3 Stock Charts Just Flashed the Dreaded Death Cross Pattern
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Bedel Financial Consulting Inc. grew its stake in Apple Inc. (NASDAQ:AAPL – Free Report) by 9.4% during the second quarter, according to the company in its most recent filing with the Securities and Exchange Commission. The institutional investor owned 84,110 shares of the iPhone maker’s stock after purchasing an additional 7,221 shares during the period. Apple comprises approximately 2.3% of Bedel Financial Consulting Inc.’s investment portfolio, making the stock its 7th largest position. Bedel Financial Consulting Inc.’s holdings in Apple were worth $24,338,000 as of its most recent SEC filing.
Several other hedge funds and other institutional investors also recently made changes to their positions in the stock. Rainier Family Wealth Inc. increased its holdings in Apple by 14.1% during the 1st quarter. Rainier Family Wealth Inc. now owns 24,386 shares of the iPhone maker’s stock worth $6,189,000 after purchasing an additional 3,014 shares in the last quarter. Eaton Cambridge Inc. lifted its holdings in shares of Apple by 21.3% in the first quarter. Eaton Cambridge Inc. now owns 13,968 shares of the iPhone maker’s stock valued at $3,545,000 after purchasing an additional 2,450 shares in the last quarter. Torren Management LLC purchased a new position in shares of Apple during the fourth quarter valued at approximately $1,178,000. Summit Wealth Partners LLC boosted its position in shares of Apple by 108.3% during the first quarter. Summit Wealth Partners LLC now owns 34,989 shares of the iPhone maker’s stock valued at $8,880,000 after buying an additional 18,188 shares during the last quarter. Finally, Davis R M Inc. grew its holdings in Apple by 2.1% during the first quarter. Davis R M Inc. now owns 1,151,352 shares of the iPhone maker’s stock worth $292,202,000 after buying an additional 23,162 shares in the last quarter. 67.73% of the stock is owned by institutional investors.
Analyst Upgrades and Downgrades A number of research firms recently commented on AAPL. Rothschild & Co Redburn set a $400.00 price target on Apple and gave the company a “buy” rating in a research report on Monday, August 17th. Phillip Securities downgraded shares of Apple from a “hold” rating to a “moderate sell” rating in a report on Monday, August 3rd. Wells Fargo & Company reiterated an “overweight” rating and issued a $350.00 target price (up from $310.00) on shares of Apple in a research note on Friday, July 31st. Evercore reiterated an “outperform” rating on shares of Apple in a report on Tuesday, August 25th. Finally, Seaport Research Partners lowered shares of Apple from a “buy” rating to a “neutral” rating in a research report on Monday, August 17th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have given a Hold rating and four have assigned a Sell rating to the stock. According to MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average target price of $330.61.
View Our Latest Analysis on AAPL Trending Headlines about Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Investor optimism is building ahead of Apple’s September 9 product event, the first major launch under new CEO John Ternus. Ternus described the event as “phenomenal,” raising expectations for new premium iPhones and the company’s first foldable iPhone. Apple’s New CEO Teases “Phenomenal” iPhone Launch Positive Sentiment: The foldable iPhone could provide a significant new growth catalyst. Morgan Stanley estimates the device could contribute approximately $14 billion to the December quarter, while other projections suggest strong market share and premium pricing potential if demand materializes. Apple’s Foldable iPhone May Contribute $14 Billion Positive Sentiment: Morgan Stanley reaffirmed its Overweight rating and set a $360 price target, supporting the view that Apple’s product pipeline and earnings growth can justify its premium valuation. Apple’s services business also continues to benefit from price increases to Apple TV and Apple One. Apple TV Price Hike Neutral Sentiment: John Ternus has formally succeeded Tim Cook, while Cook remains executive chairman. The structure provides continuity and preserves Cook’s government and China relationships, but Ternus must prove that a product-focused strategy can improve Apple’s position in AI. Apple Leadership Transition Negative Sentiment: Jefferies downgraded Apple to Underperform, reportedly citing the cancellation of an all-glass MacBook or foldable MacBook project and skepticism that the foldable iPhone will be more than a niche product. Jefferies Downgrades Apple Negative Sentiment: Apple faces a £2 billion ($2.7 billion) UK lawsuit alleging that its App Tracking Transparency rules unfairly restrict third-party developers while favoring Apple’s own advertising services. BASF has also filed a separate patent lawsuit over face-authentication technology. BASF Patent Lawsuit Negative Sentiment: Rising memory-chip costs could lift iPhone production expenses sharply, forcing Apple to raise prices, accept lower margins or risk weaker demand. Analysts remain divided, with DA Davidson maintaining a Neutral rating and a $270 price target. Apple Product and Leadership Outlook Negative Sentiment: An Apple senior vice president sold 1,439 shares worth about $456,000. The sale was relatively small, leaving the executive with nearly 35,800 shares, but it may add modestly to near-term investor caution. Apple Insider Trading Filing Apple Trading Up 1.0% Shares of Apple stock opened at $328.21 on Friday. The firm has a market cap of $4.79 trillion, a PE ratio of 37.64, a P/E/G ratio of 2.81 and a beta of 1.08. Apple Inc. has a 1 year low of $225.95 and a 1 year high of $344.57. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. The stock has a fifty day moving average price of $314.94 and a 200-day moving average price of $290.13.
Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. The company had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm’s quarterly revenue was up 16.4% on a year-over-year basis. During the same period in the previous year, the firm earned $1.57 EPS. Equities research analysts anticipate that Apple Inc. will post 8.74 EPS for the current year.
Apple Dividend Announcement The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were given a $0.27 dividend. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple’s payout ratio is currently 12.39%.
Insider Transactions at Apple In other Apple news, insider Ben Borders sold 116 shares of the business’s stock in a transaction dated Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the transaction, the insider directly owned 38,713 shares in the company, valued at $11,425,754.82. The trade was a 0.30% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the stock in a transaction that occurred on Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total transaction of $456,177.39. Following the transaction, the senior vice president directly owned 35,790 shares of the company’s stock, valued at $11,345,787.90. This represents a 3.87% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last quarter, insiders sold 5,872 shares of company stock worth $1,823,201. Corporate insiders own 0.06% of the company’s stock.
Apple Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
See Also Five stocks we like better than Apple The Path to $230 Billion: Broadcom Outlines the Next Phase of Its AI Growth Story NVIDIA’s Hugging Face Deal Raises a Bigger Question About Its AI Moat Now Dropping the Dough: Yum! Brands Strategically Trims the Fat These 3 Stock Charts Just Flashed the Dreaded Death Cross Pattern
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
Analyst IMS Investment Management Services Ltd. lifted its position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 19.4% in the second quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The firm owned 53,600 shares of the iPhone maker’s stock after purchasing an additional 8,696 shares during the period. Apple accounts for approximately 0.4% of Analyst IMS Investment Management Services Ltd.’s portfolio, making the stock its 25th largest position. Analyst IMS Investment Management Services Ltd.’s holdings in Apple were worth $15,509,000 at the end of the most recent quarter.
Several other large investors also recently modified their holdings of AAPL. Lifetime Wealth Management P.C. purchased a new position in shares of Apple during the fourth quarter valued at approximately $41,000. ROSS JOHNSON & Associates LLC lifted its stake in Apple by 1,800.0% in the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock worth $42,000 after acquiring an additional 180 shares during the period. LSV Asset Management bought a new stake in Apple in the fourth quarter valued at $65,000. Timmons Wealth Management LLC bought a new stake in Apple in the fourth quarter valued at $69,000. Finally, Inspire Investing LLC purchased a new position in Apple during the 4th quarter valued at $76,000. 67.73% of the stock is owned by institutional investors.
Insider Buying and Selling In related news, SVP Jennifer Newstead sold 1,439 shares of the stock in a transaction that occurred on Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total transaction of $456,177.39. Following the transaction, the senior vice president owned 35,790 shares in the company, valued at $11,345,787.90. This represents a 3.87% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, insider Ben Borders sold 116 shares of the firm’s stock in a transaction that occurred on Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the sale, the insider owned 38,713 shares in the company, valued at $11,425,754.82. This represents a 0.30% decrease in their position. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last 90 days, insiders have sold 5,872 shares of company stock worth $1,823,201. 0.06% of the stock is owned by insiders.
Trending Headlines about Apple Here are the key news stories impacting Apple this week: Positive Sentiment: Investor optimism is building ahead of Apple’s September 9 product event, the first major launch under new CEO John Ternus. Ternus described the event as “phenomenal,” raising expectations for new premium iPhones and the company’s first foldable iPhone. Apple’s New CEO Teases “Phenomenal” iPhone Launch Positive Sentiment: The foldable iPhone could provide a significant new growth catalyst. Morgan Stanley estimates the device could contribute approximately $14 billion to the December quarter, while other projections suggest strong market share and premium pricing potential if demand materializes. Apple’s Foldable iPhone May Contribute $14 Billion Positive Sentiment: Morgan Stanley reaffirmed its Overweight rating and set a $360 price target, supporting the view that Apple’s product pipeline and earnings growth can justify its premium valuation. Apple’s services business also continues to benefit from price increases to Apple TV and Apple One. Apple TV Price Hike Neutral Sentiment: John Ternus has formally succeeded Tim Cook, while Cook remains executive chairman. The structure provides continuity and preserves Cook’s government and China relationships, but Ternus must prove that a product-focused strategy can improve Apple’s position in AI. Apple Leadership Transition Negative Sentiment: Jefferies downgraded Apple to Underperform, reportedly citing the cancellation of an all-glass MacBook or foldable MacBook project and skepticism that the foldable iPhone will be more than a niche product. Jefferies Downgrades Apple Negative Sentiment: Apple faces a £2 billion ($2.7 billion) UK lawsuit alleging that its App Tracking Transparency rules unfairly restrict third-party developers while favoring Apple’s own advertising services. BASF has also filed a separate patent lawsuit over face-authentication technology. BASF Patent Lawsuit Negative Sentiment: Rising memory-chip costs could lift iPhone production expenses sharply, forcing Apple to raise prices, accept lower margins or risk weaker demand. Analysts remain divided, with DA Davidson maintaining a Neutral rating and a $270 price target. Apple Product and Leadership Outlook Negative Sentiment: An Apple senior vice president sold 1,439 shares worth about $456,000. The sale was relatively small, leaving the executive with nearly 35,800 shares, but it may add modestly to near-term investor caution. Apple Insider Trading Filing Apple Trading Up 1.0% Apple stock opened at $328.21 on Friday. Apple Inc. has a one year low of $225.95 and a one year high of $344.57. The business’s fifty day moving average is $314.94 and its 200 day moving average is $290.13. The stock has a market capitalization of $4.79 trillion, a PE ratio of 37.64, a price-to-earnings-growth ratio of 2.81 and a beta of 1.08. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93.
Apple (NASDAQ:AAPL – Get Free Report) last issued its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. The business had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.Apple’s revenue was up 16.4% on a year-over-year basis. During the same quarter in the previous year, the firm earned $1.57 EPS. On average, sell-side analysts predict that Apple Inc. will post 8.74 EPS for the current year.
Apple Announces Dividend The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s payout ratio is presently 12.39%.
Analysts Set New Price Targets AAPL has been the subject of several research analyst reports. Phillip Securities cut shares of Apple from a “hold” rating to a “moderate sell” rating in a research report on Monday, August 3rd. Royal Bank Of Canada set a $365.00 price target on Apple in a research report on Wednesday, July 15th. Robert W. Baird increased their price objective on shares of Apple from $310.00 to $330.00 and gave the company an “outperform” rating in a research report on Friday, July 24th. Oppenheimer reiterated a “market perform” rating on shares of Apple in a research note on Friday, July 31st. Finally, Barclays reiterated an “underweight” rating and set a $245.00 price target (down from $253.00) on shares of Apple in a report on Friday, July 31st. One analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have assigned a Hold rating and four have given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $330.61.
View Our Latest Stock Report on AAPL
Apple Company Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
Recommended Stories Five stocks we like better than Apple The Path to $230 Billion: Broadcom Outlines the Next Phase of Its AI Growth Story NVIDIA’s Hugging Face Deal Raises a Bigger Question About Its AI Moat Now Dropping the Dough: Yum! Brands Strategically Trims the Fat These 3 Stock Charts Just Flashed the Dreaded Death Cross Pattern Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
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Apple Abandons Large Foldable MacBook: New OLED MacBook Plans Revealed Summary
Apple cancels plans for a large foldable MacBook and another OLED model while keeping its broader OLED roadmap intact
Apple is reshaping its MacBook roadmap, dropping plans for two larger OLED models while keeping its broader transition to OLED screens on track, Omdia said.
The canceled products included a foldable MacBook designed to reach 16.1 to 18 inches when opened and another notebook planned with a 14.4-inch to 16.1-inch OLED panel. The move leaves the existing MacBook Pro size range of 14.3 to 16.3 inches intact.
Apple (AAPL) still plans to expand OLED technology across its MacBook and iPad products. Omdia expects 14.3-inch and 16.3-inch OLED MacBook Pro versions to arrive in late 2026, while current mini-LED models could stay available through at least 2028.
Looking further ahead, Apple is expected to introduce a 13.8-inch MacBook in 2029. The device could sit between the MacBook Air and Pro and feature touch-sensitive OLED technology and an under-display camera, according to Omdia.
The changes could keep Apple's OLED strategy in focus while raising questions about its longer-term MacBook product lineup.
Disclosures I/we have no positions in any stocks mentioned, and have no plans to buy any new positions in the stocks mentioned within the next 72 hours.
Apple AAPL is reportedly pulling back from two ambitious MacBook concepts, scrapping plans for both a large foldable laptop and a separate mid-sized OLED model as the company reshapes its Mac product roadmap. The cancellations could signal greater caution around expensive display technologies, but Apple's broader transition toward OLED MacBooks remains intact.
According to research firm Omdia, Apple abandoned development of a 16.1-inch to 18-inch foldable MacBook and another OLED MacBook expected to measure between 14.4 and 16.1 inches. Apple has not confirmed either project or their reported cancellation.
The shift leaves the roughly 14.3-inch to 16.3-inch range centered on Apple's MacBook Pro lineup.
But Apple is not retreating from OLED altogether. Omdia expects 14.3-inch and 16.3-inch OLED MacBook Pro models to arrive as early as late 2026 or early 2027, while existing mini-LED versions could remain available through at least 2028.
Apple is also reportedly exploring a new 13.8-inch OLED MacBook for 2029, potentially creating another tier between the MacBook Air and MacBook Pro. That machine could include integrated touch sensing, an under-display camera and newer OLED technology.
The product reshuffle comes as the Mac business is showing renewed momentum. Apple generated $10.4 billion in Mac revenue in fiscal Q3, up 29% year over year, setting a June-quarter record. Total company revenue reached $109.4 billion, up 16%.
What Apple investors should watch nextThe reported cancellations matter less as lost near-term revenue opportunities than as clues about Apple's hardware strategy.
Investors should watch the timing and pricing of the first OLED MacBook Pros, manufacturing yields and whether Apple ultimately creates another MacBook tier below the Pro.
If Apple can bring OLED into Macs without materially raising costs or cannibalizing existing models, the display transition could support another premium upgrade cycle. The bigger risk is that increasingly complex hardware designs become too expensive to manufacture at Apple's required scale.
Jeff Christian, who says he oversaw the last two board searches at Apple under Steve Jobs and argues that the selection of John Ternus signals a strategic shift. The discussion then moves to what a hardware engineer can bring to Apple, especially given concerns that the company's bigger challenges may lie in software and AI rather than hardware.
Nvidia and Apple took opposite approaches to AI spending in 2026, and both are beating the market anyway. The shared contrarian logic behind their gains challenges everything Wall Street assumed about who gets to profit from the AI boom.
This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.
NVIDIA (NASDAQ: NVDA | NVDA Price Prediction) and Apple (NASDAQ: AAPL) both just posted results that shatter the idea AI winners must look alike. NVIDIA is selling the picks and shovels of the buildout. Apple is quietly running AI on the phone in your pocket. Both stocks are climbing in 2026, and the reason is the same contrarian truth: you do not need to overspend to win.
Compute Is Revenue for One. Services and Silicon Carry the Other. NVIDIA’s Q2 FY27 revenue hit $96.22 billion, up 105.8% YoY, with Data Center alone at $89.02 billion. Jensen Huang told investors “AI has reached its inflection point. It’s doing useful work. Its tokens are productive and profitable. Now, compute is revenue.” Blackwell Ultra is ramping, Vera Rubin is in full production, and demand is running well ahead of what NVIDIA can ship.
Apple went a different direction. Fiscal Q3 revenue landed at $109.42 billion, up 16.4% YoY, with iPhone at $54.25 billion and Services at $30.74 billion. Tim Cook framed the story around “the all new Siri AI, a completely reimagined version of Siri that is profoundly capable, deeply personal, and integrated seamlessly across our platforms.” That is AI as a feature, not a factory.
Capex Monster vs. Capital Fortress NVIDIA earns 75.0% non-GAAP gross margins while barely spending on capex itself. Q2 capex was just $2.677 billion against $21.34 billion in free cash flow. That is the low capex-to-revenue paradox behind the whole trade: hyperscalers plan to spend nearly $800 billion in 2026 and $1.3 trillion in 2027, and NVIDIA collects the check. All of that spend also flows to the power, cooling, and networking suppliers behind the data centers, seven of which we broke out in a free report on the non-chipmaker AI infrastructure names.
Apple’s edge is the balance sheet. Cash and marketable securities sit at $147 billion against just $84 billion in debt. Buybacks reached $62.09 billion through late June. Apple is investing in AI through R&D (up to $11.73 billion from $8.9 billion) and on-device silicon rather than gigawatt-scale server farms.
Lens NVIDIA Apple Core Bet AI factories, Vera Rubin On-device Siri AI, Services YTD Stock Return 22.64% 21.06% Key Vulnerability Memory cost pressure, China Advanced-node supply, tariffs Memory Prices Will Decide the Next Chapter Both companies flagged the same pain point. NVIDIA sees gross margins bottoming in the 71% to 72% range in Q4 as memory costs bite. Apple called it “a 100-year flood on the memory pricing” and reluctantly raised prices. I will be watching whether Vera Rubin volume can offset that squeeze, and whether Siri AI drives enough iCloud upgrades to justify Apple’s rising AI opex.
Why I Would Own Both, for Different Reasons If you want raw upside tied to the AI buildout, NVIDIA is the cleaner bet. Fiscal 2028 revenue is guided to grow approximately 70%, and that is described as supply constrained. The circular financing debate is real, but the fungibility of the compute platform gives me comfort. If you want ballast, Apple’s cash pile, nine straight EPS beats, and restrained AI capex make it the sleep-well stock. I hold both. NVIDIA for the surge, Apple for the floor. If memory prices normalize into 2027, I would lean harder into NVIDIA. If they do not, Apple’s discipline looks like genius.
Contact [email protected] for any questions or corrections.
Bourne Lent Asset Management Inc. cut its position in Apple Inc. (NASDAQ:AAPL – Free Report) by 5.7% during the second quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The fund owned 120,823 shares of the iPhone maker’s stock after selling 7,318 shares during the period. Apple accounts for 12.1% of Bourne Lent Asset Management Inc.’s investment portfolio, making the stock its 2nd largest holding. Bourne Lent Asset Management Inc.’s holdings in Apple were worth $34,961,000 at the end of the most recent quarter.
Other hedge funds and other institutional investors have also modified their holdings of the company. Aspire Growth Partners LLC grew its stake in shares of Apple by 0.5% during the second quarter. Aspire Growth Partners LLC now owns 40,583 shares of the iPhone maker’s stock worth $11,743,000 after purchasing an additional 211 shares in the last quarter. Prosperity Advisers LLC increased its holdings in Apple by 2.8% in the second quarter. Prosperity Advisers LLC now owns 4,132 shares of the iPhone maker’s stock valued at $1,196,000 after buying an additional 111 shares during the last quarter. Tencap Wealth Coaching LLC acquired a new stake in Apple in the second quarter valued at $858,000. Bedel Financial Consulting Inc. lifted its holdings in Apple by 9.4% during the 2nd quarter. Bedel Financial Consulting Inc. now owns 84,110 shares of the iPhone maker’s stock worth $24,338,000 after buying an additional 7,221 shares during the last quarter. Finally, Swiss Life Asset Management Ltd lifted its holdings in Apple by 5.0% during the 2nd quarter. Swiss Life Asset Management Ltd now owns 4,489,649 shares of the iPhone maker’s stock worth $1,299,125,000 after buying an additional 214,379 shares during the last quarter. 67.73% of the stock is currently owned by institutional investors and hedge funds.
Analysts Set New Price Targets AAPL has been the topic of a number of recent analyst reports. HSBC upgraded Apple from a “hold” rating to a “buy” rating and increased their price objective for the company from $260.00 to $366.00 in a report on Thursday, July 16th. TD Cowen upped their price target on Apple from $350.00 to $400.00 and gave the company a “buy” rating in a report on Friday, July 31st. Citigroup reiterated a “buy” rating and issued a $365.00 price target (up from $315.00) on shares of Apple in a research note on Monday, July 13th. Deutsche Bank Aktiengesellschaft cut shares of Apple from a “buy” rating to a “hold” rating in a report on Monday, August 17th. Finally, KeyCorp restated an “underweight” rating and set a $250.00 price objective on shares of Apple in a research report on Tuesday, July 28th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have given a Hold rating and four have assigned a Sell rating to the company. Based on data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus price target of $330.61.
Get Our Latest Stock Report on Apple Trending Headlines about Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Investor optimism is building ahead of Apple’s September 9 product event, the first major launch under new CEO John Ternus. Ternus described the event as “phenomenal,” raising expectations for new premium iPhones and the company’s first foldable iPhone. Apple’s New CEO Teases “Phenomenal” iPhone Launch Positive Sentiment: The foldable iPhone could provide a significant new growth catalyst. Morgan Stanley estimates the device could contribute approximately $14 billion to the December quarter, while other projections suggest strong market share and premium pricing potential if demand materializes. Apple’s Foldable iPhone May Contribute $14 Billion Positive Sentiment: Morgan Stanley reaffirmed its Overweight rating and set a $360 price target, supporting the view that Apple’s product pipeline and earnings growth can justify its premium valuation. Apple’s services business also continues to benefit from price increases to Apple TV and Apple One. Apple TV Price Hike Neutral Sentiment: John Ternus has formally succeeded Tim Cook, while Cook remains executive chairman. The structure provides continuity and preserves Cook’s government and China relationships, but Ternus must prove that a product-focused strategy can improve Apple’s position in AI. Apple Leadership Transition Negative Sentiment: Jefferies downgraded Apple to Underperform, reportedly citing the cancellation of an all-glass MacBook or foldable MacBook project and skepticism that the foldable iPhone will be more than a niche product. Jefferies Downgrades Apple Negative Sentiment: Apple faces a £2 billion ($2.7 billion) UK lawsuit alleging that its App Tracking Transparency rules unfairly restrict third-party developers while favoring Apple’s own advertising services. BASF has also filed a separate patent lawsuit over face-authentication technology. BASF Patent Lawsuit Negative Sentiment: Rising memory-chip costs could lift iPhone production expenses sharply, forcing Apple to raise prices, accept lower margins or risk weaker demand. Analysts remain divided, with DA Davidson maintaining a Neutral rating and a $270 price target. Apple Product and Leadership Outlook Negative Sentiment: An Apple senior vice president sold 1,439 shares worth about $456,000. The sale was relatively small, leaving the executive with nearly 35,800 shares, but it may add modestly to near-term investor caution. Apple Insider Trading Filing Apple Trading Up 1.0% NASDAQ AAPL opened at $328.21 on Friday. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The firm has a market cap of $4.79 trillion, a PE ratio of 37.64, a P/E/G ratio of 2.81 and a beta of 1.08. Apple Inc. has a one year low of $225.95 and a one year high of $344.57. The firm’s fifty day moving average is $314.94 and its two-hundred day moving average is $290.13.
Apple (NASDAQ:AAPL – Get Free Report) last announced its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. During the same period in the prior year, the company earned $1.57 earnings per share. The business’s revenue was up 16.4% compared to the same quarter last year. Analysts expect that Apple Inc. will post 8.74 earnings per share for the current year.
Apple Announces Dividend The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were paid a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple’s dividend payout ratio is currently 12.39%.
Insider Buying and Selling In other Apple news, SVP Jennifer Newstead sold 1,439 shares of the stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the completion of the sale, the senior vice president directly owned 35,790 shares of the company’s stock, valued at approximately $11,345,787.90. This trade represents a 3.87% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, insider Ben Borders sold 116 shares of Apple stock in a transaction that occurred on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the transaction, the insider owned 38,713 shares in the company, valued at $11,425,754.82. This trade represents a 0.30% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold a total of 5,872 shares of company stock valued at $1,823,201 over the last ninety days. 0.06% of the stock is owned by insiders.
Apple Company Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
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Outside the BoxLeadership matters more than visionary ideas
Tim Cook, left, deftly led Apple through a series of challenges. Now it’s up to John Ternus to show his leadership qualities. Photo: AFP/Getty ImagesErased like an old operating system via update, Apple officially said goodbye to Tim Cook as CEO this week. For the sake of both Mac users and Apple investors, let’s hope the new guy keeps one of Cook’s best features: leadership.
It’s hard to find a CEO who had bigger shoes to fill and somehow still exceeded expectations. Under his tenure, Apple’s stock AAPL returned 23.5% annually excluding dividends. It had just three down years in 15 and outperformed the S&P 500 SPX by three times during that span. Shares of Tesla TSLA and Nvidia NVDA may have surged even more, but those companies started well behind. Apple went from a market cap of $350 billion when Steve Jobs left to $4.75 trillion on Cook’s last day.
September is a month of new beginnings. The school year starts, leaves change colors, and this year, Apple (AAPL +1.00%) is entering its Ternus era. On Sept. 1, 2026, longtime Apple executive John Ternus took over as CEO of the storied company as Tim Cook's 15-year tenure came to a close.
Cook, who guided the tech company to a valuation of more than $4.6 trillion, shaped an Apple era defined by operational discipline on both the manufacturing and financial fronts. Investors are rightfully wondering what this transition means for the company's future and their shares.
Image source: The Motley Fool.
This CEO is not Tim Cook Ternus joined Apple in 2001 as an engineer and worked his way up the ranks. He was instrumental in the design of several of Apple's signature products. His technical background sets Apple up for a renewed emphasis on well-crafted products. I anticipate his tenure will be defined by new innovations and designs.
While Ternus has an impressive engineering background, he is not as well-versed or experienced in finance, supply chains, and public communication as Tim Cook. The ability to work with countries such as China and to communicate strategy effectively to stakeholders will be a real test for Ternus.
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Lastly, the expectations for Apple are sky-high. Investors are accustomed to consistent execution and results from Apple. While Ternus is respected among employees, he'll need to prove that he has a real vision for Apple and can get the job done as CEO.
Investors should be cautiously optimistic. Cook made Apple into a juggernaut, but he wasn't without missteps. Ternus has had ample time to learn from his predecessor and is more than ready to step into one of the most important roles in all of tech. Apple's share price jumped 2.8% overnight leading into Sept. 1, suggesting the market (at least initially) approves of the changeover.
Catie Hogan has positions in Apple. The Motley Fool has positions in and recommends Apple. The Motley Fool has a disclosure policy.
Sales are already accelerating, and an innovation in the iPhone could be fuel on the fire.
*Stock prices used were the afternoon prices of Sept. 1, 2026. The video was published on Sept. 3, 2026.
Parkev Tatevosian, CFA has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple. The Motley Fool has a disclosure policy. Parkev Tatevosian is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.
The lawsuit attacks ATT's competitive economics--not the consumer-privacy promise Apple uses to defend it. Summary
Apple’s privacy advantage is becoming a litigation liability.
Apple AAPL, the consumer-technology and digital-services giant, priced at $329.83 Thursday, faces a proposed £2 billion—approximately $2.7 billion—class action in Britain. App developers argue that Apple's App Tracking Transparency rules squeeze third-party advertisers harder than the company's own advertising machine. Privacy is the sales pitch. Competitive advantage is now the courtroom question.
The complaint has reached Britain's Competition Appeal Tribunal. Apple denies the claims and insists its services operate under the same restrictions. Yet ATT is already drawing regulatory attention in Germany, France, Italy and Poland. What began as a privacy shield is becoming a multinational test of how far Apple can control advertising across its ecosystem.
The financial hit looks manageable—for now. Apple generated $109.42 billion in quarterly revenue, including $54.25 billion from iPhones, making the lawsuit's maximum claim equal to roughly 2.5% of quarterly sales. But the stock already carries heat: its $329.83 price stands 15.94% above the $284.48 GF Value™ estimate. Investors are paying a premium just as Apple's privacy fortress faces a serious regulatory stress test.
Disclosures I/we have no positions in any stocks mentioned, and have no plans to buy any new positions in the stocks mentioned within the next 72 hours.
The departure of Steve Jobs from Apple (AAPL +1.00%) was not a happy event. The innovative founder, who himself had returned to the company after being ousted by the board, had a terminal illness. Tim Cook was taking over in a very difficult situation and didn't have much help during his transition. That's not what is happening this time around, as Cook hands the CEO job over to John Ternus. That's positive news for worried investors.
What did Cook do for investors? When Tim Cook took over Apple in 2011, it had a market cap of around $350 billion. That's a very big company, but its market cap is $4.7 trillion today. Very clearly, investors benefited greatly under Cook's tenure. It seems reasonable for investors to wonder if John Ternus can keep Apple's successful run going.
Image source: Apple
The honest truth is that there's no way to know how he will handle the CEO role at this industry-leading technology giant. But this CEO transition is very different from the last one, which should reduce the risk of failure. Most notably, Cook will stick around as executive chairman. That means he will be available to Ternus if the new CEO needs some guidance. This should make for a smooth transition.
Also important is that Ternus is a 25-year Apple veteran whose most recent role was overseeing the company's hardware engineering business. He joined the company's product design team in 2001. Essentially, he's steeped in what is likely the most important aspect of Apple, making products that customers love. It is probably reasonable to give him the benefit of the doubt that he can, indeed, keep Apple focused on what sets it apart from the competition.
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A difficult time to take over the top job at Apple That said, there are many moving parts in the technology sector right now. For example, artificial intelligence (AI) is a new technology that is expected to materially change the world, let alone the tech sector. Apple has yet to stake out a material position in the AI space, focusing mostly on integrating the tech into its product offerings rather than investing heavily in AI infrastructure. Ternus will have to deal with the impact of this disruptive technology.
That, notably, includes the impact of AI spending on the tech sector's cost structure. Apple has already hiked prices, and Ternus will likely be responsible for initiating further price increases at a time when consumers are stretched. Given the business's consumer focus, the new CEO clearly faces headwinds. However, given Cook's continued availability and Ternus' long tenure at Apple in key roles, investors probably shouldn't count him out just yet.
Apple faces a £2 billion ($2.7 billion) lawsuit brought by UK app developers who on Thursday accused the U.S. tech giant of giving its own advertising services an unfair advantage by imposing tougher privacy rules on third parties.
Americké akciové trhy dnes utěšeně rostou, když růst velkých technologických titulů a pokles dluhopisových výnosů převažují nad mírným zdražením ropy v reakci na další eskalaci konfliktu mezi USA a Íránem. Trhům pomohla slova guvernéra Fedu Christophera Wallera, že by byl ochoten podpořit ponechání sazeb beze změny, pokud bude inflace dál vykazovat pokrok směrem k dvouprocentnímu cíli. Peněžní trhy proto snížily sázky na zářijové zvýšení sazeb, i když Waller zároveň uvedl, že při silnějších inflačních datech by hike zvažoval. Investoři nyní čekají především na páteční srpnový report z trhu práce a následně na inflační data za srpen, která budou zveřejněna 11. září před zasedáním Fedu 15.–16. září. Geopolitickou nejistotu udržuje pokračující konflikt s Íránem, když podle zdrojů Írán odpálil střely na Kuvajt v reakci na americké bombardování z počátku týdne.
Růst táhnou především velké technologické a komunikační tituly. Microsoft (MSFT +2,62 %), Apple (AAPL +0,58 %), Meta Platforms ( META +3,71 %) a Nvidia (NVDA +2,24 %) po oznámení dohody o převzetí platformy Hugging Face za zhruba 13 mld. USD. Pozitivní nálada se ale neopírá jen o akcie — výnosy dluhopisů klesají, což pomáhá oceněním růstových titulů. Výnos desetiletého amerického dluhopisu se snižuje o 3 bazické body na 4,75 %. Euro roste o 0,4 % na 1,1639 USD. Ropa navzdory geopolitice roste jen mírně: WTI přidává 0,6 % na 91,57 USD za barel a Brent 0,1 % na 95,75 USD za barel. Zlato posiluje o 2,4 % na 4 486,61 USD za unci, bitcoin roste o 4,6 % na 80 973 USD a ether o 4,2 % na 2 495 USD.
Z jednotlivých titulů nejvíce vyčnívá Snowflake (SNOW), který skáče o 21 % po výrazně lepších kvartálních tržbách i zisku a zvýšení celoročního výhledu tržeb. Firma zároveň upozornila na rychlou adopci svého AI nástroje pro asistované programování. Naopak Broadcom (AVGO) klesá o 3,7 %, přestože výsledky překonaly odhady a firma očekává zdvojnásobení tržeb z AI čipů ve fiskálním roce končícím v roce 2028. Investory ale zklamal slabší celkový výhled tržeb. Hewlett Packard Enterprise (HPE) odepisuje 3,6 %, i když výsledky překonaly odhady a firma zvýšila výhled díky poptávce po cloudu a AI, protože trh znepokojily dodavatelské limity a další rizika. Tyson Foods (TSN) ztrácí 7,4 % po snížení výhledu tržeb a provozního zisku kvůli tlaku na marže z volatilních cen skotu, zatímco Victoria’s Secret (VSXY) propadá o 14 %, když zisk překonal odhady, ale tržby zaostaly za očekáváním.
Index Dow Jones +1,22 % na 53707,52 b.
S&P 500 +1,04 % na 7746,61 b.
Nasdaq Composite +1,4 % na 26585,07 b.
Index S&P 500 +1,04 % na 7746,61 b. Nejsilnější sektory S&P Změna Nejslabší sektory S&P Změna Zbytná spotřeba +1,9 % Základní materiály -0,1 % Komunikační služby +1,8 % Energie 0 % Finanční sektor +1,4 % Zdravotní péče +0,1 % Nejsilnější akcie S&P Změna Nejslabší akcie S&P Změna Robinhood Markets (HOOD) +15 % Ciena Corp (CIEN) -10,0 % Coinbase Global (COIN) +11 % Tyson Foods (TSN) -7,1 % Palantir Technologies (PLTR) +7,8 % Charter Communications (CHTR) -4,9 % Tesla (TSLA) +7,2 % Moderna (MRNA) -4,2 % Principal Financial Group (PFG) +6,7 % General Mills (GIS) -4,0 %
Martin Varecha
Fio banka, a.s.
Prohlášení
Case filed at London's Competition Appeal Tribunal on behalf of app developers Summary
A £2 billion UK claim argues Apple's privacy framework handed its own advertising business a competitive advantage over app developers.
Apple Inc. AAPL is facing a £2 billion ($2.7 billion) claim in London brought on behalf of app developers over its app tracking rules, filed Thursday at the Competition Appeal Tribunal. The claimants accuse Apple of abusing its position to impose greater restrictions on third parties than on its own services. Apple shares were down 0.35% premarket.
The case centers on App Tracking Transparency, the framework Apple launched in 2021 requiring apps to ask permission before tracking users across other companies' apps and websites. Apple has described the feature as a privacy protection. Lawyers for the claimants argue the requirements fell more heavily on outside developers than on Apple's own advertising business, handing it a competitive advantage. Ann Pope, a former senior antitrust official at the Competition and Markets Authority, is leading the action and said the policy caused "very significant harm to businesses" that rely on Apple as a gatekeeper.
The framework has drawn scrutiny across Europe. Germany's competition authority accused Apple of abusing its market power over the tool, and regulators in France, Italy and Poland have examined it.
Disclosures I am/we currently own positions in the stocks mentioned, and have NO plans to sell some or all of the positions in the stocks mentioned over the next 72 hours.
Apple's dividend yield sits near the bottom of the S&P 500, yet the payout itself may be one of the most bulletproof in mega-cap tech. Here is what the numbers behind the tiny percentage actually reveal.
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Income investors rarely put Apple (NASDAQ:AAPL | AAPL Price Prediction) at the top of their shopping list, and the reason is simple: at $324.96 a share, the stock’s 0.32% yield barely registers next to a two-year Treasury. But yield is only half of a dividend’s story. The other half is whether the check keeps coming and keeps growing. On that scorecard, Apple’s latest payout looks like one of the sturdiest in the S&P 500.
Apple’s Latest Dividend Check Just Landed Apple’s board declared a quarterly cash dividend of 27 cents per share, with a record date of August 10, 2026 and a payable date of August 13, 2026. That matches the May distribution, which had lifted the quarterly rate 4% from the $0.26 paid in February. The forward annualized rate now sits at $1.08, with a trailing 12-month total of $1.06.
Apple reinstated its dividend in 2012 and has raised it every year since, a streak that now spans more than a decade of uninterrupted increases.
Why the Payout Grade Beats the Yield Grade Apple set a June-quarter record generating $34.4 billion in operating cash flow, while spending only $2.45 billion on capital expenditures. Dividends took $4 billion of that; buybacks took another $25.8 billion. Even after returning $33 billion to shareholders, the company still added to its cash pile.
Q3 diluted EPS came in at $2.02 against a 27-cent distribution, and full-year fiscal 2025 EPS reached $7.46. Against a $1.08 forward dividend, that leaves roughly seven dollars of earnings behind every dollar paid out. Free cash flow yield of 2.08% comfortably exceeds the 0.32% dividend yield, which is the cleanest signal that the payout is not living on borrowed time.
Balance Sheet Backup: $147 Billion in Reserve Apple closed the June quarter with $147 billion in cash and marketable securities against $84 billion in total debt. Net income margins of 26.9% and return on equity of 171.4% keep the funding pipeline overflowing. Annual dividend outlays have risen from $14.1 billion in fiscal 2019 to $15.4 billion in fiscal 2025, growth that has been dwarfed by cumulative buybacks exceeding $90 billion annually.
What to Watch Next Before his leave, Tim Cook flagged rising memory costs as a “100-year flood” and warned that Apple expects to “pay even higher Memory costs” in the September quarter. AI capex is climbing too. Neither pressure threatens the current dividend, but both will compete for the same cash the company has been recycling into buybacks. Apple trades at a P/E of 42, which is why the yield looks tiny. The payout itself grades out as one of the safest in mega-cap tech.
Contact [email protected] for any questions or corrections.
Chris Lange
Chris Lange is a writer for 24/7 Wall St., based in Houston. He has covered financial markets over the past decade with an emphasis on healthcare, tech, and IPOs. During this time, he has published thousands of articles with insightful analysis across these complex fields. Currently, Lange's focus is on military and geopolitical topics. Lange's work has been quoted or mentioned in Forbes, The New York Times, Business Insider, USA Today, MSN, Yahoo, The Verge, Vice, The Intelligencer, Quartz, Nasdaq, The Motley Fool, Fox Business, International Business Times, The Street, Seeking Alpha, Barron’s, Benzinga, and many other major publications. A graduate of Southwestern University in Georgetown, Texas, Lange majored in business with a particular focus on investments. He has previous experience in the banking industry and startups.
Wall Street analysts have Apple pinned at fair value with a flat consensus target, but nine consecutive earnings beats and a reimagined Siri AI suggest they are underwriting the wrong risks. Here is the math behind a path that the…
Apple (NASDAQ:AAPL | AAPL Price Prediction) just delivered “$109.4 billion in revenue, up 16% from a year ago and a June quarter record.” Shares are up 19.92% year to date and 40.58% over the past year.
Tim Cook called new Siri AI “a completely reimagined version of Siri that is profoundly capable, deeply personal, and integrated seamlessly across our platforms.” The consensus said Apple missed the AI wave. I think that read is wrong. Can Apple hit $450 in 2027? Here is my math.
What’s Actually Holding Apple Back Right Now Real headwinds are capping the multiple. Cook flagged “a 100-year flood on the memory pricing with exponential increases in memory prices” and warned September will see “even higher Memory costs.”
Supply is tight too: Cook cited “supply constraints primarily on the Mac and to a lesser extent on iPhone and iPad” that will “increase significantly sequentially.”
Siri AI still is not live in the EU, and China only just approved “the original features of Apple intelligence.” With a beta of 1.086, AAPL trades steadily, so the overhang shows up as multiple compression. Shares still gained 4.91% over the past week and 5.34% over the past month, but the stock is climbing a wall of worry.
Wall Street Sees Almost No Upside. I Think That’s Wrong The Street consensus target is $324.45, essentially flat with today’s $325.65 price. Ratings split 6 Strong Buy, 22 Buy, 14 Hold, 2 Sell, and 2 Strong Sell. Our model puts the base case at $363.99 with 11.87% upside and a bull case at $380.26, with a bear case at $315.58. Confidence is high (0.9).
Analysts are anchored to trailing multiples on a company that just posted 28.7% YoY earnings growth, with 61% bullish analyst sentiment. Nine consecutive EPS beats do not deserve a consensus that says “fair value here.” They are underwriting the risks and ignoring the Siri AI attach rate.
Path to $450 Per Share Reaching $450 from today’s price of $325.65 would require a gain of 38.2%. With forward EPS of $9.85, a price of $450 implies a forward P/E of 46x. Our base case of $363.99 already implies 37x, meaning the bold target requires about 8 turns of additional multiple expansion.
Is that reasonable? The model’s adjustment factor of 1.131 is driven by technology sector momentum (1.15x) and that 28.7% earnings acceleration. If FY27 EPS lands near the $9.53 consensus average or the $10.67 high, the multiple math tightens fast.
The catalysts are visible: Cook says he is “off the charts excited about Siri AI” and calls on-device AI “very strategic and sort of a competitive weapon.” Add iCloud Plus AI monetization on 2.5 billion active devices and over $1.5 billion in paid subscriptions. The primary risk: memory costs and Siri AI regulatory delays could compress margins before the AI attach cycle lifts them.
Current Valuation vs Apple’s Earnings Power At $325.65, Apple trades at roughly 33x forward EPS. That is expensive versus its own history, but growth is re-accelerating and the installed base gives Cook a rare monetization runway.
Shares sit near the 52-week high of $344.27, well off the 52-week low of $225.12. Long term, AAPL has returned 1,219.85% over ten years. That is the context: a compounder with a still-underappreciated AI optionality that the market has not priced in.
$450 Verdict: Stretch Target With A Clear Blueprint $450 requires a 38.2% gain from here and 46x forward earnings. Realistic, but a stretch.
Three things need to go right: Siri AI drives a genuine iPhone upgrade cycle, memory costs normalize before margins crack, and iCloud Plus monetization scales. What would derail it? A DRAM shock that hits FY27 gross margins before the AI attach kicks in. Returns at this level shouldn’t be expected every year, but we’ve outlined the blueprint for how Apple could reach $450 in 2027.
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