Analyst’s Disclosure: I/we have a beneficial long position in the shares of AAPL either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.
Wall Street is cutting Tesla after a bruising earnings miss, while Apple’s analyst community quietly nudges targets higher on a surging iPhone 17 cycle. Our proprietary model reflects that divergence.
Apple (NASDAQ:AAPL | AAPL Price Prediction) closed at $325.89 on July 22, and the 24/7 Wall St. price target for Apple is $361.72, implying 11% upside over the next 12 months. Our recommendation is a buy at a 90% confidence level.
24/7 Wall St. Price Target Summary Metric Value Current Price $325.89 24/7 Wall St. Price Target $361.72 Upside 11.0% Recommendation BUY Confidence Level 90% An iPhone 17 Cycle That Keeps Surprising to the Upside Apple shares are up 20.1% year to date, 9.72% in the last month, and 52.61% over the trailing year.
Fiscal Q2 2026 revenue climbed 16.6% year over year to $111.18 billion, EPS came in at $2.01 versus $1.94 expected, and iPhone revenue surged to $56.99 billion on what Tim Cook called “extraordinary demand for iPhone 17 lineup.”
Services set an all-time record at $30.98 billion. Bloomberg reports Apple is preparing a major Mac refresh this fall including its first OLED touchscreen MacBook Pro, and prediction markets price a 96.6% probability that an iPhone 18 launches in 2026.
The Case for $380 and Higher Apple’s installed base of over 2.5 billion active devices becomes the launchpad for a Services business compounding at double-digit rates, a paid Apple Intelligence tier, and a rumored foldable iPhone (prediction markets assign 88.5% odds of a foldable arriving before 2027).
Layer on a fresh $100 billion buyback authorization and expanding operating margins, and our internal bull case lands at $378.01, a 16% one-year return. That aligns with the AI-driven Mac refresh narrative.
What Could Go Wrong Apple lost a $634 million Masimo patent verdict appeal, Greater China revenue remains lumpy, and tariff escalation would hit component supply. The consensus analyst target of $318.25 sits below the current price.
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Our bear case pegs Apple at $307.39, a 5.68% pullback. Insider activity has been net selling. The P/E ratio of 43 looks stretched only if you ignore that quarterly earnings just grew 21.8%, which arguably justifies the multiple.
How Apple Stacks Up Against Tesla and Microsoft Tesla (NASDAQ:TSLA) just missed Q2 EPS at $0.33 versus $0.54 expected, printed negative $1.09 billion in free cash flow, and trades at a forward P/E of 161 versus Apple’s 34. Tesla is down 16.83% year to date while Apple is up 20%. That valuation gap makes our Apple target look conservative on a growth-adjusted basis.
Microsoft (NASDAQ:MSFT) is the truer valuation peer, a scaled valuation peer with a diversified AI-driven software portfolio. Apple carries the richer multiple, but its 46.9% gross margin and Services flywheel support the premium. Against this peer set, our $361.72 target reads as reasonable.
Company Forward P/E YTD Return Apple 34 20.1% Tesla 161 -16.83% The Bull Case Framework for Apple The 24/7 Wall St. price target for Apple is $361.72, a buy at 90% confidence. Earnings acceleration of 21.8% YoY growth into an installed base of 2.5 billion devices is rare at this market cap.
I would buy if iPhone 17 momentum carries into a strong holiday quarter and Services stays above $30 billion. I would stay on the sidelines if China revenue weakens materially or tariffs hit margins.
Year 24/7 Wall St. Price Target 2026 $361.72 These projections assume Apple executes on Services growth and the iPhone upgrade cycle. Significant upside or downside could result from a foldable iPhone launch, Apple Intelligence monetization, or a China revenue reset.
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Apple's (AAPL -1.55%) measured approach to artificial intelligence (AI), avoiding spending massive amounts of capital in this area like its big tech peers, appears to be a winning strategy from the market's point of view. Shares have climbed 22% in 2026 (as of July 20). They trade in record territory.
Should investors buy this "Magnificent Seven" stock right now?
Image source: The Motley Fool.
Investors might want to think twice about purchasing this business. That's because Apple shares aren't cheap.
The current price-to-earnings ratio of 39.5, which is near an 18-year high, indicates heightened investor enthusiasm. This adds greater downside risk should the business report financial results that disappoint investors.
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The market clearly has a favorable view of this company, though. Apple's financial performance has been superb. It reported 16.6% year-over-year revenue growth in Q2 2026 (ended March 28), with diluted earnings per share rising 21.8%. Demand for the latest iPhone 17 family has been off the charts, supporting the powerful ecosystem that drives customer stickiness.
Perhaps most importantly, Apple has stayed away from the unprecedented capital expenditure (capex) cycle that's defining the AI boom. Its capex totaled just $4.3 billion in the first six months of fiscal 2026.
Consequently, free cash flow remains robust. This gives the leadership team the ability to continue returning incredible amounts of capital to shareholders, primarily through stock buybacks.
Investors should keep Apple on their watch list, but wait for a better valuation.
Neil Patel has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple. The Motley Fool has a disclosure policy.
Apple Entry Set To Intensify CompetitionCounterpoint forecasts global foldable smartphone shipments will grow 21% year over year in 2026, driven by demand for premium book-style devices, broader vendor competition and Apple’s expected foldable iPhone launch.
The research firm expects Samsung Electronics to retain the top position with a 32% market share, down from 40% in 2025. Apple is projected to capture a 25% share in its first year, while Huawei is expected to hold 24%. Motorola, and HONOR are forecast to account for 8% and 3%, respectively.
Samsung Still Holds The EdgeCounterpoint Associate Director Liz Lee said 2026 will mark a turning point for the foldable smartphone market as Apple’s arrival expands consumer awareness and raises competition in the premium segment.
“2026 will mark a new phase for the foldable smartphone market. Apple’s entry is expected to lift overall consumer awareness and raise the benchmark for premium foldables, but Samsung still has a clear advantage in product maturity, channel reach and foldable user experience,” Lee said.
Lee added that Samsung’s upcoming wider foldable design could improve multitasking and AI-assisted workflows by offering more usable screen space, helping the company maintain an edge despite Apple’s entry.
AI Could Drive Foldable AdoptionCounterpoint said larger displays are becoming more important as artificial intelligence assistants evolve beyond chatbots into tools that summarize documents, edit content, manage schedules and perform tasks across multiple applications. Wider foldable devices could therefore become increasingly attractive for productivity-focused users.
The firm expects Samsung’s upcoming Galaxy Unpacked event to be an important catalyst for the category, with Samsung anticipated to unveil the Galaxy Z8 Flip, Galaxy Z8 Fold and a wider book-style foldable device ahead of Apple’s expected market entry.
AAPL Price Action: Apple shares were down 0.53% at $324.16 during premarket trading on Thursday. The stock is approaching its 52-week high of $334.99, according to Benzinga Pro data.
Image via Shutterstock
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Apple (AAPL -0.44%) is preparing to launch a device-leasing program called Apple Upgrade in the U.S. on July 28, Bloomberg reported this week. If the report is right, the program could push the tech company's biggest revenue line, the iPhone, toward faster upgrades and steadier, more subscription-like sales.
The reported structure works much like a car lease. Klarna (KLAR -6.02%) would provide the financing, enrollment would involve a soft credit check, and leases would reportedly run 24 months for iPhone and Apple Watch and 36 months for Mac and iPad. During a term, customers could pay the device off early or upgrade to a newer model. At the end of one, they could keep the device or return it.
The program would reportedly replace new enrollments in Apple's existing upgrade and financing options, though some lower-priced models wouldn't be eligible for it (including the iPhone 16, the entry-level iPad, and the Apple Watch SE). AppleCare coverage would no longer be included automatically.
Image source: Apple.
This could be material for Apple's business.
The first effect is upgrade frequency. A lease with a built-in upgrade path tends to shorten the replacement cycle, and every shortened cycle means more device sales per customer over time. That matters most for the iPhone, which generated $57 billion of revenue in the March quarter, up 22% year over year and a record for the period. Leasing is a way to keep that momentum going after the iPhone 17's blockbuster run.
Leasing could also smooth out demand cycles. Customers on standard two- and three-year terms can upgrade on a schedule rather than waiting for a hardware overhaul, ultimately making iPhone revenue less dependent on any single product cycle landing perfectly.
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And notably, Apple gets all of this without becoming a lender. Because Klarna would provide the financing, Apple keeps the customer relationship and the upgrade cadence while a partner carries the credit risk.
Of course, the company hasn't said any of this publicly yet, and reported plans can change. But Apple's fiscal third-quarter earnings report is scheduled for July 30 -- two days after the program's reported launch date, and management will likely face questions about what leasing means for the business. July 28 -- when Klarna and Apple are expected to roll out this program -- may start providing answers. And July 30 could finish the job.
SummaryApple remains rated Sell, as its valuation is highly stretched despite recent momentum and new product initiatives.Key watchpoints for Q3 include gross margin resilience amid rising memory costs, service segment growth, and the impact of recent price hikes.Tim Cook's final earnings call and the CEO transition to John Ternus introduce additional uncertainty around capital allocation and strategic continuity.AAPL trades at a P/E of nearly 40, outpacing faster-growing peers, with a free cash flow yield at a decade low of 2.7%. Getty Images
Introduction It has been a while since I last covered Apple Inc. (AAPL), and it has gained about 20% since my last Sell rating, and it (nearly) reclaimed the crown of the most valuable publicly listed company in the world. With
3.61K Followers
Analyst’s Disclosure: I/we have a beneficial long position in the shares of META either through stock ownership, options, or other derivatives. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.
Apple reportedly wants to overhaul its Mac line as consumers seek artificial intelligence (AI)-powered computers.
The company plans to introduce new versions of every Mac product it sells, Bloomberg News reported Wednesday (July 22), citing unnamed sources with knowledge of the matter.
This will include long-awaited updates to the company’s desktops, several laptops and a revamped version of the MacBook Pro, all scheduled to roll out this fall and into 2027, the sources said.
The launches will begin with an updated low-end 14-inch MacBook Pro that will be among the first Macs to include a new M6 chip and the first new iMacs in two years, the sources added.
PYMNTS has contacted Apple for comment but has not yet received a reply.
Bloomberg noted that the Mac has seen a resurgence of late, with sales forecast to increase for the third straight year. These devices have become popular with people who run computing-intensive AI agents. At the same time, a dearth of memory chips strained manufacturing, causing Apple to increase prices, the report added.
Supply issues are such that new orders on some Mac mini and Mac Studio models won’t ship for at least three months, the report said, challenging Apple to introduce new models with its usual level of inventory, the report said.
Apple CEO Tim Cook had said in April that he thinks it could take “several months” for those machines to achieve supply demand balance, Bloomberg added. Apple raised prices on several products—though not its iPhone—in June.
A report earlier this month by Kiplinger said those price increases could lead to a years-long era of costlier electronics. Cook has blamed the price hikes on soaring memory chip costs, saying he’s never experienced anything like it in 40 years.
“We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable,” Cook told the Wall Street Journal last month.
Bloomberg had reported Tuesday (July 21) that the company was readying a leasing program known as Apple Upgrade. Set to launch next week, this service will reportedly support most iPhone, Mac, iPad and Apple Watch models and work like a subscription.
“Users can pay off devices early in their term, upgrade earlier to newer models, or keep the original device until the leasing period ends,” PYMNTS wrote in a report on the program. “As with a car lease, the device could be returned when the term is up.”
For all PYMNTS AI and digital transformation coverage, subscribe to the daily AI and Digital Transformation Newsletters.
Alphabet (GOOGL) reports earnings this afternoon, and expectations are high. Consensus estimates call for revenue of $101.28 billion, representing 23.9% year-over-year growth, and earnings of $2.87 per share, a 24.2% increase from the prior-year period.
Last year marked a breakout period for Alphabet, as its vertically integrated ecosystem of proprietary hardware, software and large language models pushed Gemini toward the leading edge of the AI race. That progress was accompanied by blistering growth in the company’s cloud business.
Year to date, however, Alphabet appears to have lost some momentum in model development and is no longer clearly keeping pace with the industry leaders, particularly Anthropic and OpenAI.
Even so, the underlying business remains strong. Search, YouTube and Google Cloud have all shown accelerating growth, reinforcing the durability of Alphabet’s core operations. Among the Magnificent Seven, GOOGL currently sits near the middle of the pack this year, modestly outperforming the S&P 500.
I should also note that I am excluding Tesla from my Magnificent Seven comparison. Tesla is undoubtedly a strong company, but I do not believe it currently belongs in the same fundamental category as the rest of the group. The other six businesses generally combine compelling economics, strong growth forecasts, secular tailwinds, reasonable valuations and durable competitive advantages. Tesla, by contrast, has produced more moderate growth, trades at an exceptionally rich valuation and operates in a highly competitive industry, and thus is not quite the same caliber of business.
Image Source: Zacks Investment Research
The Mixed Performance Among Magnificent Seven StocksEach company in the group has faced a distinct set of challenges, opportunities and investor narratives, producing widely different performance this year.
Apple ((AAPL - Free Report) ) has been the standout performer. As concerns about hyperscaler overspending have come to dominate the AI narrative, Apple has benefited from its comparatively limited capital expenditures on data centers. It also controls one of the world’s most valuable pieces of digital real estate, serving as a primary gateway through which consumers can access leading AI models and applications. That unique position has attracted significant investor interest this year.
Apple currently trades at 37.4x forward earnings. Sales are expected to grow 15.1% this year and 8.2% next year, while earnings are projected to increase 13.2% annually over the long term.
Nvidia ((NVDA - Free Report) ) remains the central pillars of the AI boom. Its GPUs provide the critical computing infrastructure behind the development and deployment of advanced AI models. Nvidia also benefits from a relatively capital-light business model, designing its chips while outsourcing manufacturing to semiconductor foundries.
The stock trades at 22.8x forward earnings, near the low end of its historical range. Revenue is projected to rise 79.6% this year and 39.7% next year, while earnings are expected to grow 58.3% annually over the next three to five years.
Amazon ((AMZN - Free Report) ) is leading the group in capital spending, with approximately $200 billion in planned expenditures this year, much of it dedicated to expanding its data center infrastructure. Amazon Web Services has continued to accelerate as AI usage grows, while the company is also building out its own custom-chip business to support both its internal operations and external customers.
Interestingly, Amazon has remained somewhat outside the center of the AI conversation over the past year despite its enormous infrastructure investments. The stock trades at 27.7x forward earnings, near its lowest historical valuation levels. Sales are projected to grow 15.3% this year and 13.1% next year, while earnings are expected to increase 17.3% annually over the long term.
Meta Platforms ((META - Free Report) ) has experienced a more volatile ride. In typical Zuckerberg fashion, the company has committed aggressively to its newest strategic priority, spending billions on acquisitions, large compensation packages for leading AI researchers and a massive expansion of its data center footprint. Meta now ranks second among the hyperscalers in capital expenditures, with an estimated $125 billion to $145 billion planned this year.
At the same time, Meta’s efforts to compete at the leading edge of large language model development have produced mixed results. While its strategy has occasionally appeared less coherent than those of its peers, the company’s enormous infrastructure buildout may now be opening a new opportunity.
With vast computing capacity but less differentiated model technology, Meta has begun selling access to its data center infrastructure through its emerging Meta Compute business. That could create an entirely new revenue vertical for a company that has historically relied overwhelmingly on advertising. Execution will be critical, but I am interested to see the early financial contribution from this business.
Meta trades at 19.5x forward earnings, near the low end of its historical range. Sales are expected to grow 26% this year and 20% next year, while long-term earnings growth is projected at 20.1% annually.
Microsoft ((MSFT - Free Report) ) has been the clear laggard. Despite its partnership with OpenAI and its extensive portfolio of productivity software, the company has struggled to translate its early AI advantage into compelling product adoption and monetization. Microsoft was also caught in the broader software selloff, driven by concerns that generative AI could disrupt many established software business models.
The stock trades at 20.6x forward earnings. Sales are projected to grow 16.9% this year and 15.9% next year, while long-term earnings are expected to increase 16.9% annually.
What Comes Next for Alphabet and the Magnificent Seven?Broadly speaking, the Magnificent Seven have lagged behind the strongest parts of the AI trade this year, particularly semiconductors and other infrastructure-oriented stocks. That leadership has been unusually narrow, however, and many of those names have recently undergone sharp corrections.
Against that backdrop, the Magnificent Seven now appear increasingly attractive. The group combines reasonable valuations, strong earnings growth and continued leadership across the most important areas of the digital economy.
The key variable remains investor sentiment toward AI infrastructure spending. Markets are increasingly questioning whether hyperscalers can generate sufficient returns on the enormous sums being committed to data centers, chips and model development. So long as those concerns remain contained, I believe the group is positioned for stronger performance into year-end.
The quarterly results themselves are often less surprising than the market reaction suggests. These companies generally manage expectations carefully and tend to issue conservative guidance, though unexpected developments are always possible.
Unless one of the companies delivers a truly unusual report, I expect the market’s broader interpretation of AI spending, monetization and returns on investment to matter more than any single quarter’s headline numbers.
Apple (AAPL -0.44%) stock has quietly been one of 2026's top-performing stocks. It's up around 20% so far this year, outperforming many other big tech peers. In fact, it isn't that far away from retaking the title of world's largest company from Nvidia (NVDA +2.39%). Currently, Nvidia is a $4.9 trillion company, while Apple sits at $4.8 trillion. However, there's a hidden risk with Apple's stock that nobody is talking about: valuation.
Most of Apple's share price growth in recent years has come from investors being willing to pay more for its sales and earnings, not from actual improvements in its business performance. This could be a major issue, because Apple may have some emerging problems on its hands.
Image source: The Motley Fool.
Apple's stock is expensive Apple has a track record of being one of the most consistently performing companies in the market, which should earn its shares a bit of a premium price tag. However, how much is too much? Apple shares trade for nearly 40 times trailing earnings, and 37 times forward earnings.
AAPL PE Ratio data by YCharts.
For comparison, the S&P 500 (^GSPC -0.14%) trades at 25.5 times trailing earnings and 21.5 times forward earnings. That means from a forward earnings standpoint, investors are paying nearly twice as much for Apple as they are for the average stock. Those are huge expectations to live up to, and there are reasons for investors to worry about whether it can.
Apple is about to face one of its biggest crises in recent memory: soaring commodity prices. The data center build-out has eaten up the production capacities of many of the companies that also make components for Apple's products. For example, there's now a shortage of memory chips, and their prices have soared dramatically as a result.
To compensate for its higher costs, Apple may have no choice but to start raising its iPhone prices, which may be poorly received among a consumer base that's already stretched financially thin. This could make maintaining margins difficult. Meanwhile, the company is also dealing with poor sales growth. The combination of all these factors may cause Apple's profits to fall, which would make Apple's already-pricey stock look even more expensive.
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I think this is a precarious setup for shareholders. Apple's stock is priced for perfection in a business where the environment is starting to worsen. There are many big tech stocks that are growing faster than Apple and trading at premiums far lower.
Take Nvidia, for example. The peak of the AI build-out still hasn't hit yet, and the chipmaker is still growing its revenue at an 85% year-over-year pace and trading at just 22.6 times forward earnings. Apple's stock has gotten far too expensive, and it's a risk that investors must know about, because they could get burned.
Apple is preparing to launch a new hardware leasing program with Klarna that could make it easier and cheaper to upgrade to the latest iPhone, iPad, Mac and Apple Watch. Bloomberg's Mark Gurman explains why the initiative could reshape Apple's upgrade cycle, lock customers into its ecosystem, and pave the way for more expensive devices like the foldable iPhone.
Apple (AAPL, Financials), the consumer technology company behind the iPhone and Apple Watch, failed to overturn a $634 million jury verdict in a patent dispute
Samsung has unveiled a new lineup of foldable smartphones and offered a closer look at its upcoming smart glasses, developed with Google and partners. Bloomberg's Mark Gurman explains why Samsung's latest foldables preview Apple's own plans, and why privacy could become the biggest hurdle for the next generation of AI-powered wearables.
Cvfg LLC lifted its stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 154.7% during the first quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 81,665 shares of the iPhone maker’s stock after purchasing an additional 49,606 shares during the quarter. Apple comprises 2.6% of Cvfg LLC’s investment portfolio, making the stock its 6th biggest holding. Cvfg LLC’s holdings in Apple were worth $20,726,000 as of its most recent filing with the Securities and Exchange Commission (SEC).
Other large investors also recently made changes to their positions in the company. Lifetime Wealth Management P.C. bought a new position in shares of Apple in the 4th quarter worth $41,000. ROSS JOHNSON & Associates LLC lifted its stake in shares of Apple by 1,800.0% in the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock valued at $42,000 after buying an additional 180 shares in the last quarter. Timmons Wealth Management LLC acquired a new position in shares of Apple during the fourth quarter valued at about $69,000. LSV Asset Management acquired a new position in shares of Apple during the fourth quarter valued at about $65,000. Finally, Inspire Investing LLC bought a new stake in shares of Apple during the fourth quarter worth about $76,000. 67.73% of the stock is currently owned by institutional investors and hedge funds.
Insider Activity In related news, insider Ben Borders sold 1,274 shares of the stock in a transaction dated Friday, May 8th. The shares were sold at an average price of $290.00, for a total transaction of $369,460.00. Following the completion of the transaction, the insider owned 38,713 shares in the company, valued at approximately $11,226,770. This represents a 3.19% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Also, CFO Kevan Parekh sold 1,534 shares of the firm’s stock in a transaction dated Thursday, April 23rd. The stock was sold at an average price of $275.00, for a total transaction of $421,850.00. Following the sale, the chief financial officer owned 13,366 shares of the company’s stock, valued at $3,675,650. This trade represents a 10.30% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders have sold 2,924 shares of company stock valued at $825,546. 0.06% of the stock is owned by company insiders.
Apple Price Performance Apple stock opened at $327.74 on Wednesday. Apple Inc. has a 52 week low of $201.50 and a 52 week high of $334.99. The company’s 50 day moving average price is $304.95 and its two-hundred day moving average price is $277.89. The stock has a market cap of $4.81 trillion, a P/E ratio of 39.63, a P/E/G ratio of 2.84 and a beta of 1.10. The company has a quick ratio of 1.02, a current ratio of 1.07 and a debt-to-equity ratio of 0.70.
Apple (NASDAQ:AAPL – Get Free Report) last released its earnings results on Thursday, April 30th. The iPhone maker reported $2.01 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.95 by $0.06. The company had revenue of $111.18 billion during the quarter, compared to analyst estimates of $109.46 billion. Apple had a return on equity of 146.69% and a net margin of 27.15%.Apple’s quarterly revenue was up 16.6% on a year-over-year basis. During the same period in the prior year, the company posted $1.65 earnings per share. On average, equities analysts predict that Apple Inc. will post 8.76 earnings per share for the current year.
Apple Increases Dividend The business also recently declared a quarterly dividend, which was paid on Thursday, May 14th. Investors of record on Monday, May 11th were issued a $0.27 dividend. This is an increase from Apple’s previous quarterly dividend of $0.26. The ex-dividend date of this dividend was Monday, May 11th. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. Apple’s payout ratio is presently 13.06%.
Trending Headlines about Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Apple is reportedly launching a new device leasing program with Klarna, a major change to how it sells hardware that could support upgrade demand and recurring device sales. Reuters: Apple to launch ‘Upgrade’ device leasing program to spur sales, Bloomberg News reports Positive Sentiment: HSBC upgraded Apple, saying it is entering a powerful new upgrade cycle supported by AI and a strong hardware roadmap. Barchart: HSBC Says Apple Is Entering a Powerful New Upgrade Cycle Positive Sentiment: Several commentators highlighted Apple’s pricing power, strong installed base, and relative insulation from the AI capex arms race as reasons investors are favoring AAPL over some other mega-cap tech names. MarketBeat: Apple Stock Sends Major Warning Signal as Momentum Hits Peak Wall Street Analyst Weigh In A number of equities research analysts recently weighed in on the stock. Robert W. Baird set a $310.00 target price on shares of Apple in a report on Friday, May 1st. HSBC raised Apple from a “hold” rating to a “buy” rating and boosted their price objective for the stock from $260.00 to $366.00 in a report on Thursday, July 16th. Raymond James Financial set a $380.00 target price on Apple in a report on Monday. Royal Bank Of Canada set a $365.00 target price on Apple in a research report on Wednesday, July 15th. Finally, Evercore reissued an “outperform” rating on shares of Apple in a research report on Wednesday, July 8th. One analyst has rated the stock with a Strong Buy rating, twenty-three have assigned a Buy rating, nine have assigned a Hold rating and two have issued a Sell rating to the company. According to data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and an average price target of $325.71.
Check Out Our Latest Stock Analysis on AAPL
About Apple (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
Further Reading Five stocks we like better than Apple Confidence Is Back, But Earnings Show the Consumer Is Being Picky AeroVironment’s Stock Is Down, But Drone Demand Is Taking Off 3M’s Redemption Arc: Can Q2 Earnings Change the Narrative? 3 Photonics Companies Making Quantum Tech Possible Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
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Samsung on Wednesday launched its latest foldable smartphones as it looks to maintain its leadership in a product category that it pioneered, ahead of Apple potentially entering the market.
The South Korean tech giant unveiled its Galaxy Z8 Series at an event in London. The three devices and their prices are:
Galaxy Z Fold8 Ultra ($2,099)Galaxy Z Fold8 ($1,899)Galaxy Z Flip8 ($1,199)Samsung's foldable products have usually consisted of two devices — the Fold brand which opens like a book and the Flip device which opens like a traditional flip phone.
However, Samsung now has three products with the "Ultra" being its highest-spec smartphone of the series and one that resembles its predecessor, the Galaxy Z Fold7.
"2026 is a huge year for foldables with the near certainty that Apple will be unleashing a foldable iPhone iPhone later in the year," Ben Wood, chief analyst and chief marketing officer at CCS Insight, told CNBC.
"Therefore, this is a critical launch for Samsung who were the market makers in this category, because Apple joining any category immediately gives it another level of legitimacy."
Various reports have indicated that Apple is expected to launch its first foldable iPhone this year, adding more competition to the market that Samsung has dominated since it launched its first foldable in 2019.
Price jumpSamsung's latest products are also more expensive than their predecessors, which was largely expected. This is due to rising component costs, in particular memory chips, which have seen prices skyrocket due to high demand from the AI industry and a shortage of supply.
Those same memory chips go into smartphones. The Z Fold8 Ultra is $100 more than its equivalent predecessor, the Z Fold7. The Galaxy Z Flip8 is also $100 more than the Z Flip7.
CCS Insight's Wood said he was surprised there wasn't a bigger increase in price, which implies that Samsung may not be passing all of the cost rises to consumers.
"That underlines the fact that Samsung is keen to maintain a competitive price point," Wood said.
The more than $2,000 price tag on the Ultra will be a "talking point," Wood added.
New product in the Fold seriesThe Galaxy Z Fold8 is a new style of device. While it opens like a book and is smaller than the "Ultra," Samsung said that the smartphone is designed to ensure a better viewing experience for content due to its 4:3 screen ratio.
"It is little surprise that we have seen Samsung deliver a different form factor for its Fold portfolio, because it has been widely rumoured that Apple is looking to have a wide screen foldable for the forthcoming iPhone and it is something that Samsung and others are keen to get ahead of," Wood said.
The Galaxy Z Fold8 Ultra and the Fold8 both run on Qualcomm's Snapdragon 8 Elite Gen 5.
There are some differences between the two devices. The Ultra has a more advanced camera with three different lenses as well as a bigger battery.
There is a $200 difference between the Fold8 and Fold8 Ultra which, which may not be that large at the high-end of the market where buyers are willing to pay more. It does mean that Samsung will have to provide its customers with a clear reason to buy the Fold8 over the Ultra model.
"The lower specification on the Z Fold8 means Samsung will have to have a very strong sales proposition for this device so consumers can understand why they would choose this device over the Z Fold8 Ultra, which is only $200 more," Wood said.
Apple is reportedly preparing to launch a leasing program in partnership with Klarna.
That’s according to a report Tuesday (July 21) from Bloomberg News, which calls the Apple Upgrade service one of the largest-ever changes to how Apple sells its products.
Due to launch July 28, the program will support most iPhone, Mac, iPad and Apple Watch models, the report added, citing sources with knowledge of the matter. Klarna, those sources said, is serving as Apple Upgrade’s financial backer.
The report said Apple Upgrade will work like a subscription. Users can pay off devices early in their term, upgrade earlier to newer models, or keep the original device until the leasing period ends. As with a car lease, the device could be returned when the term is up.
PYMNTS has contacted both Apple and Klarna for comment but has not yet gotten a reply.
As Bloomberg notes, the program comes in the wake of Apple’s recent price increases — to the tune of hundreds of dollars — on several of its devices amid an industrywide memory shortage.
Apple CEO Tim Cook told the Wall Street Journal recently that memory chip costs are unlike anything he’s seen in 40 years.
“We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable,” Cook said.
However, those increases did not extend to the iPhone, which allowed Apple to escape a sales slump that has hit other smartphone companies during the second quarter.
The company is also widely expected to raise the cost of a new iPhone when the latest model debuts in September, Bloomberg added.
The report said Apple aims to promote the program as a way to have lower payments than what current financing programs offer. The tech giant also intends to phase out new enrollments for its current iPhone payment programs — the iPhone Upgrade Program and standard financing — in favor of the Apple Upgrade service.
According to Bloomberg, Apple had been considering its own in-house iPhone and hardware subscription program, but called off those plans in 2024. The report argues that teaming with Klarna gives Apple the benefit of offering such a way to purchase its products without assuming the financial burden.
Apple is raising prices on Apple Music subscriptions as well as certain Apple One plans as the company faces higher licensing costs.
The tech giant last week hiked prices for Apple Music plans across subscription tiers. Individual plans will rise by $1 a month to $11.99, while student plans will increase by the same amount to $6.99 a month.
Prices for the Apple Music family plan are also rising by $3 per month to a new monthly rate of $19.99.
The company also hiked prices for some tiers of Apple One – the company's bundle that allows consumers to subscribe simultaneously to Apple TV, Music, iCloud+, Arcade, Fitness+ and News+ or the first four services.
APPLE RAISES IPAD AND MACBOOK PRICES AS MEMORY CHIP COSTS SURGE
Apple raised prices on Apple Music plans as well as some Apple One packages. (CFOTO/Future Publishing via Getty Images)
Prices for the Apple One family tier are set to rise by $2 to a new total of $27.95 per month. Family plans may be shared with up to five people and have up to 200 gigabytes of iCloud storage, though they don't include News+ or Fitness+ in the package.
The individual Apple One subscription, which includes the same four services but with 50 gigabytes of iCloud storage, is unchanged at $19.95 a month.
Apple One's Premier package, which includes all six of the company's subscription services with up to 2 terabytes of storage and may be shared among five people, will rise in price by $2 to $39.95 per month.
APPLE BRIEFLY OVERTAKES NVIDIA AS WORLD'S MOST VALUABLE COMPANY AMID AI INVESTMENT DOUBTS
Ticker Security Last Change Change % AAPL APPLE INC. 327.74 +1.15 +0.35% The price increases apply to consumers in the U.S. as well as other countries around the world.
The moves weren't announced by Apple, which adjusted the prices for the various subscriptions and tiers on its website on Friday. Apple told 9to5Mac, "As a result of rising licensing costs, Apple Music is increasing its subscription price beginning today."
FOX Business reached out to Apple for comment.
APPLE HIT WITH LAWSUIT CLAIMING ICLOUD+ PRIVACY TOOL COULD EXPOSE USERS' REAL EMAILS TO WEBSITES
In late June, Apple announced price hikes for its iPad tablets and MacBook laptops amid rising memory chip costs.
The company raised the price of the MacBook Air by $200 to a new total of $1,299, while the budget Neo laptop price rose from $599 to $699. The price of a MacBook Pro with 1 terabyte of storage rose $300 to $1,999, while the iPad Air with 128 gigabytes of storage rose from $599 to $749.
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Apple said at the time that it has "never seen a component price increase this much, this quickly," adding that it had "shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products."
Apple is launching a device leasing program called ‘Apple Upgrade’ on July 28 in the US to boost sales, Bloomberg News reported on Tuesday, citing people with knowledge of the matter.
The new service arrives as Apple has raised prices on its iPads, MacBooks and other devices except the iPhone, no longer able to shield customers from surging memory and storage chip costs driven by the AI industry’s data-center buildout.
Apple Upgrade will support most iPhone, Mac, iPad and Apple Watch models and the company is partnering with Klarna Group as the financial backer for the program, the report said.
Apple Upgrade will support most iPhone, Mac, iPad and Apple Watch models, according to Bloomberg. Getty Images It will function as a subscription, allowing users to pay off their device early, switch to a new model before their term ends, or retain the device after the leasing period concludes, Bloomberg reported.
The service will be available in both Apple’s physical retail stores and online.
Apple intends to market the program as offering lower payments than its existing financing options, the report said.
The company plans to end new enrollments in its current iPhone payment plans — the iPhone Upgrade Program and standard financing — to clear the way for the new Apple Upgrade initiative.
Unlike the current iPhone Upgrade Program, Apple Upgrade will not include AppleCare.
Some devices, including the Apple Watch SE, the entry-level iPad, the iPhone 16 and the MacBook Neo, will not be eligible for the program, the report said.
Apple Upgrade will be available in the tech giant’s physical retail stores and online. Business and education purchases will also be excluded, according to Bloomberg.
Both Apple and Klarna did not immediately respond to Reuters’ request for comment.
Apple is reportedly teaming up with deferred payment processor Klarna to launch a new lease-to-own program for its devices.
Bloomberg reported Tuesday that the program — dubbed Apple Upgrade — is set to launch next Tuesday, July 28. It will allow consumers to pay for their purchases over multi-year periods, including iPhones, iPads, Macs, and Apple Watches.
Bloomberg writes that the lease term for iPhones and Apple Watches will be up to 24 months, while leases for Macs and iPads will be up to 36 months. The devices can either be kept or returned at the end of the leasing period, while upgrades to new devices will also be available (hence the name of the program). The report notes vaguely that, in some cases, “transactions will incur an additional fee.”
Apple already has a similar program called iPhone Upgrade, although the company plans to stop allowing new customer sign-ups to instead build out the broader, more inclusive Apple Upgrade program, the report said.
A leasing program is an obvious strategy for Apple at this point. The iPhone maker has been battling supply chain issues wrought by “RAMageddon” — the industry-wide shortage of memory chips that is driving up the price of hardware. Those shortages have been driven largely by the AI industry, which is gobbling up so much memory that it’s not leaving much for the rest of us.
To deal with these issues, Apple recently announced that it would be raising prices, and Upgrade clearly seems designed to make those hiked prices more palatable to consumers.
TechCrunch reached out to Apple and Klarna for more information.
Overall, the new program seems like a shrewd move for Apple, which is currently facing a hectic transitional period. As new CEO John Ternus takes the reins, the company also entered into a legal battle with AI startup superstar OpenAI — suing the company for alleged trade theft.
In short: The company has its hands full, and anything that can shore up sales and keep the business headed in the right direction is worth trying.
When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.
Lucas is a senior writer at TechCrunch, where he covers artificial intelligence, consumer tech, and startups. He previously covered AI and cybersecurity at Gizmodo. You can contact Lucas by emailing [email protected].
Shares of Apple (AAPL +0.67%) have been rallying in recent weeks as the company's slow-and-steady approach to artificial intelligence may be winning over investors after all. While there have been concerns that it's been moving too slowly, the stock's recent gains suggest the market isn't all that concerned. Amid the recent rally, it also briefly surpassed Nvidia in terms of market cap. Although it has given back some of its gains, at around $4.8 trillion, it's not far behind the chipmaker's $4.9 trillion valuation.
Apple's stock has hit a new all-time high along the way, and it's up 20% since the start of the year. Has it gotten too expensive, or can this "Magnificent Seven" stock still rise higher?
Image source: Getty Images.
Has Apple benefited from a market rotation? In recent weeks, there's been growing bearishness around many memory and storage stocks, including Micron Technology and Sandisk, which have been generating impressive results due to supply shortages. As their valuations have risen astronomically over the past year, investors appear to be second-guessing those stocks and moving into safer options, such as Apple.
Ironically, however, Apple itself isn't all that cheap. It trades at a price-to-earnings (P/E) multiple of 40, which is a bit rich given that the business hasn't exactly been a growth machine historically. While there have been periods of high growth, Apple's been known more for stability and safety than for generating strong growth. In its most recent fiscal year, which ended on Sept. 27, 2025, revenue rose by a modest 6%, totaling $416 billion. That's not the kind of growth investors typically expect from a stock trading at such a high P/E multiple.
The big test for Apple looms later this month, when it releases its latest quarterly numbers. The bar could be high for the business, given that it's going into earnings with its stock trading at such an elevated valuation.
Today's Change
(
0.67
%) $
2.20
Current Price
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328.79
Is Apple's stock still worth buying? Apple's business is solid, and it's easy to understand why investors may be gravitating to it in times of fear and uncertainty. But its valuation is also high, and there's no mistaking that. While it can still make for a solid investment in the long run, the risk is that when buying a stock at such high levels, returns can be limited, and it can take much longer to generate a strong return than if the stock were bought at a more modest level.
While it's a good stock, Apple may be a bit too expensive to buy right now. At the very least, I'd wait until after it reports earnings (on July 30), and reassess the tech stock then.
David Jagielski, CPA has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple, Micron Technology, and Nvidia. The Motley Fool has a disclosure policy.
Taking full advantage of the stock market and investing with confidence are common goals for new and old investors, and Zacks Premium offers many different ways to do both.
The popular research service can help you become a smarter, more self-assured investor, giving you access to daily updates of the Zacks Rank and Zacks Industry Rank, the Zacks #1 Rank List, Equity Research reports, and Premium stock screens.
It also includes access to the Zacks Style Scores.
What are the Zacks Style Scores? Developed alongside the Zacks Rank, the Zacks Style Scores are a group of complementary indicators that help investors pick stocks with the best chances of beating the market over the next 30 days.
Based on their value, growth, and momentum characteristics, each stock is assigned a rating of A, B, C, D, or F. The better the score, the better chance the stock will outperform; an A is better than a B, a B is better than a C, and so on.
The Style Scores are broken down into four categories:
Value ScoreValue investors love finding good stocks at good prices, especially before the broader market catches on to a stock's true value. Utilizing ratios like P/E, PEG, Price/Sales, Price/Cash Flow, and many other multiples, the Value Style Score identifies the most attractive and most discounted stocks.
Growth ScoreGrowth investors are more concerned with a stock's future prospects, and the overall financial health and strength of a company. Thus, the Growth Style Score analyzes characteristics like projected and historic earnings, sales, and cash flow to find stocks that will see sustainable growth over time.
Momentum ScoreMomentum trading is all about taking advantage of upward or downward trends in a stock's price or earnings outlook, and these investors live by the saying "the trend is your friend." The Momentum Style Score can pinpoint good times to build a position in a stock, using factors like one-week price change and the monthly percentage change in earnings estimates.
VGM ScoreIf you like to use all three kinds of investing, then the VGM Score is for you. It's a combination of all Style Scores, and is an important indicator to use with the Zacks Rank. The VGM Score rates each stock on their shared weighted styles, narrowing down the companies with the most attractive value, best growth forecast, and most promising momentum.
How Style Scores Work with the Zacks Rank A proprietary stock-rating model, the Zacks Rank utilizes the power of earnings estimate revisions, or changes to a company's earnings outlook, to help investors create a successful portfolio.
It's highly successful, with #1 (Strong Buy) stocks producing an unmatched +23.94% average annual return since 1988. That's more than double the S&P 500. But because of the large number of stocks we rate, there are over 200 companies with a Strong Buy rank, plus another 600 with a #2 (Buy) rank, on any given day.
This totals more than 800 top-rated stocks, and it can be overwhelming to try and pick the best stocks for you and your portfolio.
That's where the Style Scores come in.
To have the best chance of big returns, you'll want to always consider stocks with a Zacks Rank #1 or #2 that also have Style Scores of A or B, which will give you the highest probability of success. If you're looking at stocks with a #3 (Hold) rank, it's important they have Scores of A or B as well to ensure as much upside potential as possible.
Since the Scores were created to work together with the Zacks Rank, the direction of a stock's earnings estimate revisions should be a key factor when choosing which stocks to buy.
Here's an example: a stock with a #4 (Sell) or #5 (Strong Sell) rating, even one with Style Scores of A and B, still has a downward-trending earnings outlook, and a bigger chance its share price will decrease too.
Thus, the more stocks you own with a #1 or #2 Rank and Scores of A or B, the better.
Stock to Watch: Apple (AAPL - Free Report) Apple’s business primarily runs around its flagship iPhone. The Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now contributes a significant part of revenues.
AAPL is a #3 (Hold) on the Zacks Rank, with a VGM Score of B.
Momentum investors should take note of this Computer and Technology stock. AAPL has a Momentum Style Score of A, and shares are up 10% over the past four weeks.
Three analysts revised their earnings estimate higher in the last 60 days for fiscal 2026, while the Zacks Consensus Estimate has increased $0.02 to $8.76 per share. AAPL also boasts an average earnings surprise of +7.3%.
With a solid Zacks Rank and top-tier Momentum and VGM Style Scores, AAPL should be on investors' short list.
Apple is launching a device leasing program called 'Apple Upgrade' on July 28 in the U.S. to boost sales, Bloomberg News reported on Tuesday, citing people with knowledge of the matter.
Arbor Trust Wealth Advisors LLC lowered its stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 7.7% during the 1st quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor owned 29,603 shares of the iPhone maker’s stock after selling 2,477 shares during the quarter. Apple accounts for 3.3% of Arbor Trust Wealth Advisors LLC’s investment portfolio, making the stock its 7th biggest position. Arbor Trust Wealth Advisors LLC’s holdings in Apple were worth $7,513,000 as of its most recent filing with the SEC.
Other hedge funds also recently made changes to their positions in the company. First National Bank of Hutchinson lifted its stake in Apple by 24.6% during the fourth quarter. First National Bank of Hutchinson now owns 35,319 shares of the iPhone maker’s stock worth $8,845,000 after purchasing an additional 6,982 shares during the last quarter. Eagle Capital Management LLC boosted its holdings in shares of Apple by 0.5% in the 4th quarter. Eagle Capital Management LLC now owns 54,085 shares of the iPhone maker’s stock worth $13,544,000 after purchasing an additional 272 shares in the last quarter. Brighton Jones LLC increased its position in shares of Apple by 14.8% during the 4th quarter. Brighton Jones LLC now owns 537,314 shares of the iPhone maker’s stock valued at $134,554,000 after purchasing an additional 69,207 shares during the last quarter. Revolve Wealth Partners LLC increased its position in shares of Apple by 4.2% during the 4th quarter. Revolve Wealth Partners LLC now owns 66,857 shares of the iPhone maker’s stock valued at $16,742,000 after purchasing an additional 2,695 shares during the last quarter. Finally, Highview Capital Management LLC DE raised its holdings in shares of Apple by 2.4% during the 4th quarter. Highview Capital Management LLC DE now owns 50,264 shares of the iPhone maker’s stock valued at $12,587,000 after buying an additional 1,155 shares in the last quarter. 67.73% of the stock is owned by institutional investors.
Key Stories Impacting Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Apple Intelligence reportedly received regulatory approval in China, potentially opening the door for a major new AI growth catalyst in one of Apple’s most important markets. Apple Intelligence Just Got the Green Light in China. What That Means for AAPL Stock. Positive Sentiment: Bank of America and Morgan Stanley both reiterated constructive views on Apple (AAPL) ahead of July 30 earnings, with analysts saying the company should beat Q3 expectations and that long-term AI and silicon strategy supports upside. BofA Analyst Sees Apple Beating Estimates in Q3 Results Apple’s Long-Term AI and Silicon Strategy Underpins Buy Rating and Unchanged $360 Price Target Positive Sentiment: Apple briefly overtook Nvidia in market value and reclaimed the “world’s most valuable company” crown, underscoring strong investor demand for its lower-capex AI strategy and durable cash generation. Apple Reclaims World’s Most Valuable Company Title at $4.9 Trillion Positive Sentiment: Several upbeat commentary pieces argue Apple’s AI approach avoids the massive infrastructure spending weighing on peers, while China partnership news with Alibaba could strengthen the company’s consumer AI strategy. Why Is Alibaba Stock Gaining Monday? Neutral Sentiment: Some articles highlight that Apple’s stock is near record highs and may be flashing technical warning signals after a strong run, suggesting traders may be cautious into earnings. Apple Stock Sends Major Warning Signal as Momentum Hits Peak Apple stock’s 12-day momentum triggers sell signal not seen since 2020 Negative Sentiment: Investors are also weighing legal risk from Apple’s lawsuit against OpenAI, which could signal rising competition in AI hardware and add uncertainty around Apple’s broader AI ambitions. Apple’s Sues OpenAI, But Leaves Jony Ives Out of It. Here’s Why Apple Stock Down 2.1% Shares of NASDAQ AAPL opened at $326.59 on Tuesday. The firm’s fifty day moving average is $304.29 and its 200 day moving average is $277.50. Apple Inc. has a 52 week low of $201.50 and a 52 week high of $334.99. The company has a quick ratio of 1.02, a current ratio of 1.07 and a debt-to-equity ratio of 0.70. The company has a market cap of $4.80 trillion, a price-to-earnings ratio of 39.49, a PEG ratio of 2.90 and a beta of 1.10.
Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings results on Thursday, April 30th. The iPhone maker reported $2.01 earnings per share for the quarter, beating the consensus estimate of $1.95 by $0.06. The business had revenue of $111.18 billion during the quarter, compared to analysts’ expectations of $109.46 billion. Apple had a net margin of 27.15% and a return on equity of 146.69%. The firm’s revenue for the quarter was up 16.6% compared to the same quarter last year. During the same quarter in the prior year, the company posted $1.65 EPS. On average, equities research analysts expect that Apple Inc. will post 8.76 earnings per share for the current year.
Apple Increases Dividend The firm also recently declared a quarterly dividend, which was paid on Thursday, May 14th. Investors of record on Monday, May 11th were issued a dividend of $0.27 per share. The ex-dividend date was Monday, May 11th. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. This is a boost from Apple’s previous quarterly dividend of $0.26. Apple’s dividend payout ratio (DPR) is presently 13.06%.
Wall Street Analyst Weigh In A number of research firms recently weighed in on AAPL. Maxim Group restated a “buy” rating and issued a $350.00 target price (up from $310.00) on shares of Apple in a research report on Tuesday, June 9th. Tigress Financial reiterated a “strong-buy” rating and set a $375.00 price target (up from $305.00) on shares of Apple in a research report on Thursday, May 14th. DA Davidson reissued a “neutral” rating and set a $270.00 price target on shares of Apple in a research note on Friday, May 1st. UBS Group set a $250.00 price objective on shares of Apple in a report on Tuesday, July 14th. Finally, Evercore reaffirmed an “outperform” rating on shares of Apple in a research note on Wednesday, July 8th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-three have assigned a Buy rating, nine have given a Hold rating and two have issued a Sell rating to the company’s stock. According to data from MarketBeat, Apple presently has a consensus rating of “Moderate Buy” and an average price target of $322.43.
Get Our Latest Stock Analysis on AAPL
Insider Buying and Selling In other Apple news, insider Ben Borders sold 1,274 shares of the stock in a transaction that occurred on Friday, May 8th. The stock was sold at an average price of $290.00, for a total value of $369,460.00. Following the completion of the sale, the insider owned 38,713 shares in the company, valued at approximately $11,226,770. This trade represents a 3.19% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, CFO Kevan Parekh sold 1,534 shares of Apple stock in a transaction that occurred on Thursday, April 23rd. The stock was sold at an average price of $275.00, for a total value of $421,850.00. Following the completion of the sale, the chief financial officer owned 13,366 shares in the company, valued at approximately $3,675,650. This represents a 10.30% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 2,924 shares of company stock valued at $825,546 in the last ninety days. 0.06% of the stock is currently owned by corporate insiders.
About Apple (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
Recommended Stories Five stocks we like better than Apple The Ugliest Stocks in the Market Just Got a Very Expensive Vote of Confidence Is Domino’s Stock Serving Up a Buying Opportunity? A $1T Black Hole: SpaceX Eyes Pentagon AI to Break Free Why Gold Miners Could Be the Market’s Biggest Comeback Story Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
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FIDELIS iM LLC lessened its position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 59.5% in the first quarter, according to its most recent filing with the SEC. The firm owned 1,577 shares of the iPhone maker’s stock after selling 2,315 shares during the quarter. Apple makes up approximately 0.2% of FIDELIS iM LLC’s investment portfolio, making the stock its 21st largest holding. FIDELIS iM LLC’s holdings in Apple were worth $400,000 at the end of the most recent reporting period.
Several other hedge funds have also recently added to or reduced their stakes in the company. Overbrook Management Corp grew its position in shares of Apple by 57.4% during the 4th quarter. Overbrook Management Corp now owns 104,648 shares of the iPhone maker’s stock worth $28,449,000 after buying an additional 38,174 shares during the period. Rainier Family Wealth Inc. raised its holdings in shares of Apple by 14.1% during the first quarter. Rainier Family Wealth Inc. now owns 24,386 shares of the iPhone maker’s stock valued at $6,189,000 after purchasing an additional 3,014 shares during the period. Torren Management LLC acquired a new position in shares of Apple during the fourth quarter valued at about $1,178,000. Summit Wealth Partners LLC boosted its position in shares of Apple by 108.3% during the 1st quarter. Summit Wealth Partners LLC now owns 34,989 shares of the iPhone maker’s stock worth $8,880,000 after purchasing an additional 18,188 shares in the last quarter. Finally, Adventist Health System Sunbelt Healthcare Corp bought a new position in shares of Apple during the 4th quarter worth about $105,482,000. Institutional investors own 67.73% of the company’s stock.
Analyst Ratings Changes A number of equities research analysts have commented on AAPL shares. Wells Fargo & Company reissued an “overweight” rating and issued a $310.00 price objective (up from $300.00) on shares of Apple in a research note on Friday, May 1st. DA Davidson reaffirmed a “neutral” rating and set a $270.00 target price on shares of Apple in a research report on Friday, May 1st. KeyCorp downgraded shares of Apple from a “sector weight” rating to an “underweight” rating and set a $250.00 price target for the company. in a research report on Tuesday, July 14th. Robert W. Baird set a $310.00 price target on shares of Apple in a research note on Friday, May 1st. Finally, Weiss Ratings restated a “buy (b-)” rating on shares of Apple in a report on Wednesday, July 15th. One investment analyst has rated the stock with a Strong Buy rating, twenty-three have given a Buy rating, nine have issued a Hold rating and two have given a Sell rating to the stock. According to MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $322.43.
View Our Latest Report on Apple
Apple Trading Down 2.1% NASDAQ AAPL opened at $326.59 on Tuesday. The company has a current ratio of 1.07, a quick ratio of 1.02 and a debt-to-equity ratio of 0.70. The business has a fifty day simple moving average of $304.29 and a 200 day simple moving average of $277.50. Apple Inc. has a 12 month low of $201.50 and a 12 month high of $334.99. The firm has a market capitalization of $4.80 trillion, a P/E ratio of 39.49, a PEG ratio of 2.90 and a beta of 1.10.
Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings data on Thursday, April 30th. The iPhone maker reported $2.01 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.95 by $0.06. Apple had a net margin of 27.15% and a return on equity of 146.69%. The firm had revenue of $111.18 billion for the quarter, compared to the consensus estimate of $109.46 billion. During the same period in the previous year, the firm earned $1.65 EPS. The business’s revenue for the quarter was up 16.6% compared to the same quarter last year. On average, analysts predict that Apple Inc. will post 8.76 EPS for the current fiscal year.
Apple Increases Dividend The company also recently announced a quarterly dividend, which was paid on Thursday, May 14th. Shareholders of record on Monday, May 11th were given a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, May 11th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. This is an increase from Apple’s previous quarterly dividend of $0.26. Apple’s payout ratio is 13.06%.
Insider Activity at Apple In other Apple news, insider Ben Borders sold 1,274 shares of the business’s stock in a transaction on Friday, May 8th. The stock was sold at an average price of $290.00, for a total value of $369,460.00. Following the transaction, the insider owned 38,713 shares of the company’s stock, valued at approximately $11,226,770. The trade was a 3.19% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, CFO Kevan Parekh sold 1,534 shares of the company’s stock in a transaction on Thursday, April 23rd. The shares were sold at an average price of $275.00, for a total value of $421,850.00. Following the completion of the transaction, the chief financial officer owned 13,366 shares of the company’s stock, valued at $3,675,650. This trade represents a 10.30% decrease in their position. The SEC filing for this sale provides additional information. In the last three months, insiders have sold 2,924 shares of company stock worth $825,546. Insiders own 0.06% of the company’s stock.
Key Stories Impacting Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Apple Intelligence reportedly received regulatory approval in China, potentially opening the door for a major new AI growth catalyst in one of Apple’s most important markets. Apple Intelligence Just Got the Green Light in China. What That Means for AAPL Stock. Positive Sentiment: Bank of America and Morgan Stanley both reiterated constructive views on Apple (AAPL) ahead of July 30 earnings, with analysts saying the company should beat Q3 expectations and that long-term AI and silicon strategy supports upside. BofA Analyst Sees Apple Beating Estimates in Q3 Results Apple’s Long-Term AI and Silicon Strategy Underpins Buy Rating and Unchanged $360 Price Target Positive Sentiment: Apple briefly overtook Nvidia in market value and reclaimed the “world’s most valuable company” crown, underscoring strong investor demand for its lower-capex AI strategy and durable cash generation. Apple Reclaims World’s Most Valuable Company Title at $4.9 Trillion Positive Sentiment: Several upbeat commentary pieces argue Apple’s AI approach avoids the massive infrastructure spending weighing on peers, while China partnership news with Alibaba could strengthen the company’s consumer AI strategy. Why Is Alibaba Stock Gaining Monday? Neutral Sentiment: Some articles highlight that Apple’s stock is near record highs and may be flashing technical warning signals after a strong run, suggesting traders may be cautious into earnings. Apple Stock Sends Major Warning Signal as Momentum Hits Peak Apple stock’s 12-day momentum triggers sell signal not seen since 2020 Negative Sentiment: Investors are also weighing legal risk from Apple’s lawsuit against OpenAI, which could signal rising competition in AI hardware and add uncertainty around Apple’s broader AI ambitions. Apple’s Sues OpenAI, But Leaves Jony Ives Out of It. Here’s Why Apple Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
Further Reading Five stocks we like better than Apple The Ugliest Stocks in the Market Just Got a Very Expensive Vote of Confidence Is Domino’s Stock Serving Up a Buying Opportunity? A $1T Black Hole: SpaceX Eyes Pentagon AI to Break Free Why Gold Miners Could Be the Market’s Biggest Comeback Story Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
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Fishman Jay A Ltd. MI lowered its holdings in Apple Inc. (NASDAQ:AAPL – Free Report) by 2.9% during the 1st quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The institutional investor owned 898,698 shares of the iPhone maker’s stock after selling 27,032 shares during the period. Apple makes up 20.4% of Fishman Jay A Ltd. MI’s investment portfolio, making the stock its largest position. Fishman Jay A Ltd. MI’s holdings in Apple were worth $228,081,000 as of its most recent SEC filing.
Several other institutional investors also recently modified their holdings of AAPL. Lifetime Wealth Management P.C. bought a new stake in shares of Apple during the 4th quarter worth $41,000. ROSS JOHNSON & Associates LLC boosted its holdings in shares of Apple by 1,800.0% in the 1st quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock worth $42,000 after purchasing an additional 180 shares in the last quarter. LSV Asset Management bought a new position in shares of Apple during the 4th quarter valued at about $65,000. Timmons Wealth Management LLC purchased a new position in shares of Apple during the 4th quarter valued at about $69,000. Finally, Inspire Investing LLC purchased a new position in shares of Apple during the 4th quarter valued at about $76,000. 67.73% of the stock is currently owned by institutional investors.
Insiders Place Their Bets In related news, insider Ben Borders sold 116 shares of Apple stock in a transaction on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the sale, the insider owned 38,713 shares in the company, valued at $11,425,754.82. The trade was a 0.30% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CFO Kevan Parekh sold 1,534 shares of the business’s stock in a transaction on Thursday, April 23rd. The shares were sold at an average price of $275.00, for a total transaction of $421,850.00. Following the transaction, the chief financial officer directly owned 13,366 shares in the company, valued at approximately $3,675,650. The trade was a 10.30% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold 2,924 shares of company stock valued at $825,546 in the last ninety days. 0.06% of the stock is currently owned by insiders.
Wall Street Analysts Forecast Growth AAPL has been the subject of a number of recent research reports. Jefferies Financial Group restated a “hold” rating on shares of Apple in a research report on Tuesday, June 9th. Barclays reaffirmed an “underweight” rating on shares of Apple in a research note on Tuesday, June 9th. Monness Crespi & Hardt upped their price target on shares of Apple from $315.00 to $335.00 and gave the company a “buy” rating in a research report on Friday, May 1st. Morgan Stanley reiterated an “overweight” rating on shares of Apple in a report on Monday. Finally, Royal Bank Of Canada set a $365.00 target price on Apple in a research note on Wednesday, July 15th. One investment analyst has rated the stock with a Strong Buy rating, twenty-three have given a Buy rating, nine have assigned a Hold rating and two have issued a Sell rating to the company’s stock. Based on data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and an average price target of $322.43.
View Our Latest Analysis on Apple
Apple News Roundup Here are the key news stories impacting Apple this week:
Positive Sentiment: Apple Intelligence reportedly received regulatory approval in China, potentially opening the door for a major new AI growth catalyst in one of Apple’s most important markets. Apple Intelligence Just Got the Green Light in China. What That Means for AAPL Stock. Positive Sentiment: Bank of America and Morgan Stanley both reiterated constructive views on Apple (AAPL) ahead of July 30 earnings, with analysts saying the company should beat Q3 expectations and that long-term AI and silicon strategy supports upside. BofA Analyst Sees Apple Beating Estimates in Q3 Results Apple’s Long-Term AI and Silicon Strategy Underpins Buy Rating and Unchanged $360 Price Target Positive Sentiment: Apple briefly overtook Nvidia in market value and reclaimed the “world’s most valuable company” crown, underscoring strong investor demand for its lower-capex AI strategy and durable cash generation. Apple Reclaims World’s Most Valuable Company Title at $4.9 Trillion Positive Sentiment: Several upbeat commentary pieces argue Apple’s AI approach avoids the massive infrastructure spending weighing on peers, while China partnership news with Alibaba could strengthen the company’s consumer AI strategy. Why Is Alibaba Stock Gaining Monday? Neutral Sentiment: Some articles highlight that Apple’s stock is near record highs and may be flashing technical warning signals after a strong run, suggesting traders may be cautious into earnings. Apple Stock Sends Major Warning Signal as Momentum Hits Peak Apple stock’s 12-day momentum triggers sell signal not seen since 2020 Negative Sentiment: Investors are also weighing legal risk from Apple’s lawsuit against OpenAI, which could signal rising competition in AI hardware and add uncertainty around Apple’s broader AI ambitions. Apple’s Sues OpenAI, But Leaves Jony Ives Out of It. Here’s Why Apple Price Performance Shares of Apple stock opened at $326.59 on Tuesday. The company’s fifty day simple moving average is $304.29 and its two-hundred day simple moving average is $277.50. Apple Inc. has a 12-month low of $201.50 and a 12-month high of $334.99. The firm has a market cap of $4.80 trillion, a PE ratio of 39.49, a price-to-earnings-growth ratio of 2.90 and a beta of 1.10. The company has a quick ratio of 1.02, a current ratio of 1.07 and a debt-to-equity ratio of 0.70.
Apple (NASDAQ:AAPL – Get Free Report) last posted its earnings results on Thursday, April 30th. The iPhone maker reported $2.01 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.95 by $0.06. Apple had a return on equity of 146.69% and a net margin of 27.15%.The company had revenue of $111.18 billion for the quarter, compared to analysts’ expectations of $109.46 billion. During the same period last year, the firm earned $1.65 earnings per share. Apple’s quarterly revenue was up 16.6% on a year-over-year basis. As a group, equities analysts expect that Apple Inc. will post 8.76 EPS for the current year.
Apple Increases Dividend The firm also recently disclosed a quarterly dividend, which was paid on Thursday, May 14th. Stockholders of record on Monday, May 11th were given a $0.27 dividend. The ex-dividend date was Monday, May 11th. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. This is an increase from Apple’s previous quarterly dividend of $0.26. Apple’s dividend payout ratio is 13.06%.
About Apple (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
Further Reading Five stocks we like better than Apple The Ugliest Stocks in the Market Just Got a Very Expensive Vote of Confidence Is Domino’s Stock Serving Up a Buying Opportunity? A $1T Black Hole: SpaceX Eyes Pentagon AI to Break Free Why Gold Miners Could Be the Market’s Biggest Comeback Story Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
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Duncker Streett & Co. Inc. decreased its holdings in Apple Inc. (NASDAQ:AAPL – Free Report) by 11.8% in the first quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 80,608 shares of the iPhone maker’s stock after selling 10,762 shares during the period. Apple comprises about 3.9% of Duncker Streett & Co. Inc.’s investment portfolio, making the stock its 2nd biggest holding. Duncker Streett & Co. Inc.’s holdings in Apple were worth $20,457,000 at the end of the most recent quarter.
Several other institutional investors also recently modified their holdings of the business. Orin Green Financial LLC raised its holdings in shares of Apple by 1.0% during the first quarter. Orin Green Financial LLC now owns 13,786 shares of the iPhone maker’s stock valued at $3,499,000 after purchasing an additional 130 shares during the last quarter. Brighton Securities CORP. lifted its position in Apple by 52.8% during the first quarter. Brighton Securities CORP. now owns 1,424 shares of the iPhone maker’s stock valued at $361,000 after purchasing an additional 492 shares during the period. KERR FINANCIAL PLANNING Corp raised its stake in Apple by 0.6% during the 1st quarter. KERR FINANCIAL PLANNING Corp now owns 14,601 shares of the iPhone maker’s stock valued at $3,938,000 after buying an additional 90 shares during the last quarter. Alliance Wealth Management Group lifted its holdings in shares of Apple by 0.3% during the 1st quarter. Alliance Wealth Management Group now owns 28,314 shares of the iPhone maker’s stock valued at $7,186,000 after buying an additional 84 shares during the period. Finally, West Tower Group LLC lifted its holdings in shares of Apple by 100.0% during the 1st quarter. West Tower Group LLC now owns 3,000 shares of the iPhone maker’s stock valued at $761,000 after buying an additional 1,500 shares during the period. 67.73% of the stock is owned by hedge funds and other institutional investors.
Analyst Ratings Changes Several brokerages recently commented on AAPL. Citigroup reaffirmed a “buy” rating and issued a $365.00 price objective (up from $315.00) on shares of Apple in a report on Monday, July 13th. KeyCorp downgraded Apple from a “sector weight” rating to an “underweight” rating and set a $250.00 price target for the company. in a research note on Tuesday, July 14th. Royal Bank Of Canada set a $365.00 price target on shares of Apple in a research report on Wednesday, July 15th. KGI Securities downgraded shares of Apple from an “outperform” rating to a “hold” rating and set a $315.00 price objective on the stock. in a report on Monday, June 22nd. Finally, Oppenheimer reiterated a “market perform” rating on shares of Apple in a research report on Tuesday, June 9th. One research analyst has rated the stock with a Strong Buy rating, twenty-three have issued a Buy rating, nine have given a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $322.43.
Read Our Latest Research Report on AAPL
Insider Buying and Selling at Apple In related news, CFO Kevan Parekh sold 1,534 shares of the company’s stock in a transaction on Thursday, April 23rd. The shares were sold at an average price of $275.00, for a total transaction of $421,850.00. Following the completion of the transaction, the chief financial officer owned 13,366 shares in the company, valued at approximately $3,675,650. This represents a 10.30% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, insider Ben Borders sold 1,274 shares of the firm’s stock in a transaction on Friday, May 8th. The shares were sold at an average price of $290.00, for a total transaction of $369,460.00. Following the transaction, the insider directly owned 38,713 shares of the company’s stock, valued at $11,226,770. The trade was a 3.19% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 2,924 shares of company stock worth $825,546 in the last three months. Insiders own 0.06% of the company’s stock.
Key Apple News Here are the key news stories impacting Apple this week:
Positive Sentiment: Apple Intelligence reportedly received regulatory approval in China, potentially opening the door for a major new AI growth catalyst in one of Apple’s most important markets. Apple Intelligence Just Got the Green Light in China. What That Means for AAPL Stock. Positive Sentiment: Bank of America and Morgan Stanley both reiterated constructive views on Apple (AAPL) ahead of July 30 earnings, with analysts saying the company should beat Q3 expectations and that long-term AI and silicon strategy supports upside. BofA Analyst Sees Apple Beating Estimates in Q3 Results Apple’s Long-Term AI and Silicon Strategy Underpins Buy Rating and Unchanged $360 Price Target Positive Sentiment: Apple briefly overtook Nvidia in market value and reclaimed the “world’s most valuable company” crown, underscoring strong investor demand for its lower-capex AI strategy and durable cash generation. Apple Reclaims World’s Most Valuable Company Title at $4.9 Trillion Positive Sentiment: Several upbeat commentary pieces argue Apple’s AI approach avoids the massive infrastructure spending weighing on peers, while China partnership news with Alibaba could strengthen the company’s consumer AI strategy. Why Is Alibaba Stock Gaining Monday? Neutral Sentiment: Some articles highlight that Apple’s stock is near record highs and may be flashing technical warning signals after a strong run, suggesting traders may be cautious into earnings. Apple Stock Sends Major Warning Signal as Momentum Hits Peak Apple stock’s 12-day momentum triggers sell signal not seen since 2020 Negative Sentiment: Investors are also weighing legal risk from Apple’s lawsuit against OpenAI, which could signal rising competition in AI hardware and add uncertainty around Apple’s broader AI ambitions. Apple’s Sues OpenAI, But Leaves Jony Ives Out of It. Here’s Why Apple Stock Performance Shares of NASDAQ AAPL opened at $326.59 on Tuesday. The stock has a market cap of $4.80 trillion, a PE ratio of 39.49, a price-to-earnings-growth ratio of 2.90 and a beta of 1.10. Apple Inc. has a 1 year low of $201.50 and a 1 year high of $334.99. The firm has a fifty day moving average price of $304.29 and a 200-day moving average price of $277.50. The company has a debt-to-equity ratio of 0.70, a current ratio of 1.07 and a quick ratio of 1.02.
Apple (NASDAQ:AAPL – Get Free Report) last released its earnings results on Thursday, April 30th. The iPhone maker reported $2.01 earnings per share for the quarter, beating analysts’ consensus estimates of $1.95 by $0.06. The company had revenue of $111.18 billion for the quarter, compared to analysts’ expectations of $109.46 billion. Apple had a net margin of 27.15% and a return on equity of 146.69%. Apple’s revenue for the quarter was up 16.6% on a year-over-year basis. During the same quarter in the previous year, the company earned $1.65 EPS. Equities analysts anticipate that Apple Inc. will post 8.76 earnings per share for the current fiscal year.
Apple Increases Dividend The firm also recently declared a quarterly dividend, which was paid on Thursday, May 14th. Shareholders of record on Monday, May 11th were paid a $0.27 dividend. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, May 11th. This is a positive change from Apple’s previous quarterly dividend of $0.26. Apple’s dividend payout ratio is currently 13.06%.
Apple Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
Recommended Stories Five stocks we like better than Apple The Ugliest Stocks in the Market Just Got a Very Expensive Vote of Confidence Is Domino’s Stock Serving Up a Buying Opportunity? A $1T Black Hole: SpaceX Eyes Pentagon AI to Break Free Why Gold Miners Could Be the Market’s Biggest Comeback Story
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Flatrock Wealth Partners LLC purchased a new position in Apple Inc. (NASDAQ:AAPL – Free Report) during the 1st quarter, according to its most recent filing with the Securities & Exchange Commission. The fund purchased 58,234 shares of the iPhone maker’s stock, valued at approximately $14,779,000. Apple makes up 6.6% of Flatrock Wealth Partners LLC’s portfolio, making the stock its biggest holding.
Other institutional investors and hedge funds also recently bought and sold shares of the company. Reyes Financial Architecture Inc. lifted its stake in Apple by 0.4% during the third quarter. Reyes Financial Architecture Inc. now owns 9,898 shares of the iPhone maker’s stock valued at $2,520,000 after purchasing an additional 37 shares during the last quarter. WESPAC Advisors LLC grew its position in Apple by 0.3% in the fourth quarter. WESPAC Advisors LLC now owns 12,326 shares of the iPhone maker’s stock worth $3,351,000 after buying an additional 39 shares during the last quarter. Interactive Financial Advisors Inc. grew its position in Apple by 4.0% in the fourth quarter. Interactive Financial Advisors Inc. now owns 1,051 shares of the iPhone maker’s stock worth $286,000 after buying an additional 40 shares during the last quarter. Sugar Maple Asset Management LLC increased its holdings in shares of Apple by 2.0% in the first quarter. Sugar Maple Asset Management LLC now owns 2,029 shares of the iPhone maker’s stock valued at $515,000 after buying an additional 40 shares in the last quarter. Finally, Orion Investment Co lifted its position in shares of Apple by 0.3% during the 4th quarter. Orion Investment Co now owns 14,354 shares of the iPhone maker’s stock valued at $3,902,000 after acquiring an additional 41 shares during the last quarter. 67.73% of the stock is owned by institutional investors and hedge funds.
Apple Trading Down 2.1% Shares of NASDAQ:AAPL opened at $326.59 on Tuesday. Apple Inc. has a 1 year low of $201.50 and a 1 year high of $334.99. The firm has a fifty day moving average price of $304.29 and a 200 day moving average price of $277.50. The stock has a market capitalization of $4.80 trillion, a PE ratio of 39.49, a P/E/G ratio of 2.90 and a beta of 1.10. The company has a current ratio of 1.07, a quick ratio of 1.02 and a debt-to-equity ratio of 0.70.
Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings data on Thursday, April 30th. The iPhone maker reported $2.01 EPS for the quarter, beating analysts’ consensus estimates of $1.95 by $0.06. Apple had a return on equity of 146.69% and a net margin of 27.15%.The business had revenue of $111.18 billion for the quarter, compared to analyst estimates of $109.46 billion. During the same quarter in the prior year, the firm posted $1.65 EPS. The firm’s revenue for the quarter was up 16.6% on a year-over-year basis. Analysts expect that Apple Inc. will post 8.76 EPS for the current fiscal year.
Apple Increases Dividend The business also recently announced a quarterly dividend, which was paid on Thursday, May 14th. Investors of record on Monday, May 11th were paid a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a yield of 0.3%. The ex-dividend date was Monday, May 11th. This is an increase from Apple’s previous quarterly dividend of $0.26. Apple’s dividend payout ratio is currently 13.06%.
Analysts Set New Price Targets Several brokerages have recently commented on AAPL. DA Davidson reaffirmed a “neutral” rating and set a $270.00 target price on shares of Apple in a report on Friday, May 1st. BNP Paribas Exane raised Apple from a “neutral” rating to an “outperform” rating and set a $300.00 price target on the stock in a research note on Friday, April 17th. UBS Group set a $250.00 price target on shares of Apple in a report on Tuesday, July 14th. Jefferies Financial Group restated a “hold” rating on shares of Apple in a research report on Tuesday, June 9th. Finally, Weiss Ratings restated a “buy (b-)” rating on shares of Apple in a research report on Wednesday, July 15th. One analyst has rated the stock with a Strong Buy rating, twenty-three have given a Buy rating, nine have assigned a Hold rating and two have given a Sell rating to the company. Based on data from MarketBeat.com, Apple has a consensus rating of “Moderate Buy” and an average price target of $322.43.
View Our Latest Analysis on Apple
Insiders Place Their Bets In related news, insider Ben Borders sold 116 shares of the company’s stock in a transaction on Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the transaction, the insider directly owned 38,713 shares in the company, valued at approximately $11,425,754.82. This represents a 0.30% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CFO Kevan Parekh sold 1,534 shares of the stock in a transaction on Thursday, April 23rd. The shares were sold at an average price of $275.00, for a total transaction of $421,850.00. Following the completion of the transaction, the chief financial officer owned 13,366 shares of the company’s stock, valued at approximately $3,675,650. This represents a 10.30% decrease in their position. The SEC filing for this sale provides additional information. Over the last three months, insiders sold 2,924 shares of company stock valued at $825,546. Insiders own 0.06% of the company’s stock.
Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: Apple Intelligence reportedly received regulatory approval in China, potentially opening the door for a major new AI growth catalyst in one of Apple’s most important markets. Apple Intelligence Just Got the Green Light in China. What That Means for AAPL Stock. Positive Sentiment: Bank of America and Morgan Stanley both reiterated constructive views on Apple (AAPL) ahead of July 30 earnings, with analysts saying the company should beat Q3 expectations and that long-term AI and silicon strategy supports upside. BofA Analyst Sees Apple Beating Estimates in Q3 Results Apple’s Long-Term AI and Silicon Strategy Underpins Buy Rating and Unchanged $360 Price Target Positive Sentiment: Apple briefly overtook Nvidia in market value and reclaimed the “world’s most valuable company” crown, underscoring strong investor demand for its lower-capex AI strategy and durable cash generation. Apple Reclaims World’s Most Valuable Company Title at $4.9 Trillion Positive Sentiment: Several upbeat commentary pieces argue Apple’s AI approach avoids the massive infrastructure spending weighing on peers, while China partnership news with Alibaba could strengthen the company’s consumer AI strategy. Why Is Alibaba Stock Gaining Monday? Neutral Sentiment: Some articles highlight that Apple’s stock is near record highs and may be flashing technical warning signals after a strong run, suggesting traders may be cautious into earnings. Apple Stock Sends Major Warning Signal as Momentum Hits Peak Apple stock’s 12-day momentum triggers sell signal not seen since 2020 Negative Sentiment: Investors are also weighing legal risk from Apple’s lawsuit against OpenAI, which could signal rising competition in AI hardware and add uncertainty around Apple’s broader AI ambitions. Apple’s Sues OpenAI, But Leaves Jony Ives Out of It. Here’s Why Apple Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
Recommended Stories Five stocks we like better than Apple The Ugliest Stocks in the Market Just Got a Very Expensive Vote of Confidence Is Domino’s Stock Serving Up a Buying Opportunity? A $1T Black Hole: SpaceX Eyes Pentagon AI to Break Free Why Gold Miners Could Be the Market’s Biggest Comeback Story
Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.
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Childress Capital Advisors LLC reduced its stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 7.4% in the first quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 63,720 shares of the iPhone maker’s stock after selling 5,125 shares during the quarter. Apple comprises approximately 2.9% of Childress Capital Advisors LLC’s holdings, making the stock its 6th largest position. Childress Capital Advisors LLC’s holdings in Apple were worth $16,172,000 as of its most recent SEC filing.
Several other institutional investors and hedge funds have also recently modified their holdings of AAPL. Lifetime Wealth Management P.C. purchased a new position in shares of Apple during the fourth quarter valued at about $41,000. ROSS JOHNSON & Associates LLC lifted its position in shares of Apple by 1,800.0% in the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock worth $42,000 after buying an additional 180 shares in the last quarter. Timmons Wealth Management LLC purchased a new stake in shares of Apple in the fourth quarter worth about $69,000. LSV Asset Management purchased a new position in Apple during the 4th quarter valued at approximately $65,000. Finally, Inspire Investing LLC purchased a new position in Apple during the 4th quarter valued at approximately $76,000. Institutional investors own 67.73% of the company’s stock.
Insider Transactions at Apple In other news, CFO Kevan Parekh sold 1,534 shares of the stock in a transaction on Thursday, April 23rd. The stock was sold at an average price of $275.00, for a total transaction of $421,850.00. Following the transaction, the chief financial officer owned 13,366 shares of the company’s stock, valued at approximately $3,675,650. This represents a 10.30% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Also, insider Ben Borders sold 1,274 shares of the stock in a transaction dated Friday, May 8th. The stock was sold at an average price of $290.00, for a total transaction of $369,460.00. Following the transaction, the insider owned 38,713 shares in the company, valued at approximately $11,226,770. The trade was a 3.19% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last 90 days, insiders sold 2,924 shares of company stock worth $825,546. Company insiders own 0.06% of the company’s stock.
Apple News Summary Here are the key news stories impacting Apple this week:
Positive Sentiment: Apple Intelligence reportedly received regulatory approval in China, potentially opening the door for a major new AI growth catalyst in one of Apple’s most important markets. Apple Intelligence Just Got the Green Light in China. What That Means for AAPL Stock. Positive Sentiment: Bank of America and Morgan Stanley both reiterated constructive views on Apple (AAPL) ahead of July 30 earnings, with analysts saying the company should beat Q3 expectations and that long-term AI and silicon strategy supports upside. BofA Analyst Sees Apple Beating Estimates in Q3 Results Apple’s Long-Term AI and Silicon Strategy Underpins Buy Rating and Unchanged $360 Price Target Positive Sentiment: Apple briefly overtook Nvidia in market value and reclaimed the “world’s most valuable company” crown, underscoring strong investor demand for its lower-capex AI strategy and durable cash generation. Apple Reclaims World’s Most Valuable Company Title at $4.9 Trillion Positive Sentiment: Several upbeat commentary pieces argue Apple’s AI approach avoids the massive infrastructure spending weighing on peers, while China partnership news with Alibaba could strengthen the company’s consumer AI strategy. Why Is Alibaba Stock Gaining Monday? Neutral Sentiment: Some articles highlight that Apple’s stock is near record highs and may be flashing technical warning signals after a strong run, suggesting traders may be cautious into earnings. Apple Stock Sends Major Warning Signal as Momentum Hits Peak Apple stock’s 12-day momentum triggers sell signal not seen since 2020 Negative Sentiment: Investors are also weighing legal risk from Apple’s lawsuit against OpenAI, which could signal rising competition in AI hardware and add uncertainty around Apple’s broader AI ambitions. Apple’s Sues OpenAI, But Leaves Jony Ives Out of It. Here’s Why Apple Trading Down 2.1% Shares of AAPL opened at $326.59 on Tuesday. The company’s fifty day simple moving average is $304.29 and its 200-day simple moving average is $277.50. The company has a market cap of $4.80 trillion, a P/E ratio of 39.49, a P/E/G ratio of 2.90 and a beta of 1.10. The company has a current ratio of 1.07, a quick ratio of 1.02 and a debt-to-equity ratio of 0.70. Apple Inc. has a twelve month low of $201.50 and a twelve month high of $334.99.
Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings results on Thursday, April 30th. The iPhone maker reported $2.01 EPS for the quarter, topping analysts’ consensus estimates of $1.95 by $0.06. The firm had revenue of $111.18 billion during the quarter, compared to analysts’ expectations of $109.46 billion. Apple had a net margin of 27.15% and a return on equity of 146.69%. The firm’s revenue for the quarter was up 16.6% compared to the same quarter last year. During the same period in the previous year, the company earned $1.65 EPS. As a group, analysts expect that Apple Inc. will post 8.76 EPS for the current year.
Apple Increases Dividend The business also recently declared a quarterly dividend, which was paid on Thursday, May 14th. Stockholders of record on Monday, May 11th were issued a $0.27 dividend. The ex-dividend date was Monday, May 11th. This is a boost from Apple’s previous quarterly dividend of $0.26. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. Apple’s dividend payout ratio (DPR) is currently 13.06%.
Wall Street Analyst Weigh In A number of research analysts recently weighed in on the stock. Wedbush reissued an “outperform” rating and issued a $400.00 target price on shares of Apple in a report on Friday, June 5th. Sanford C. Bernstein reaffirmed an “outperform” rating on shares of Apple in a research note on Monday, June 8th. Rosenblatt Securities reiterated a “neutral” rating and set a $276.00 price objective on shares of Apple in a research report on Tuesday, June 9th. Barclays restated an “underweight” rating on shares of Apple in a report on Tuesday, June 9th. Finally, Needham & Company LLC reiterated a “hold” rating on shares of Apple in a research report on Tuesday, June 9th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-three have assigned a Buy rating, nine have given a Hold rating and two have assigned a Sell rating to the company’s stock. According to MarketBeat, Apple has an average rating of “Moderate Buy” and an average target price of $322.43.
View Our Latest Research Report on AAPL
Apple Company Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
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SummaryApple Inc. remains a buy, supported by accelerating top and bottom-line growth and a robust ecosystem.AAPL trades at a 37x forward P/E, a 54% premium to peers, justified by 29% bottom-line growth versus a sector median of 17%.Smartphone market expansion, estimated at a 4.3% CAGR to $749B by 2033, positions AAPL as a key beneficiary.Risks include margin erosion, AI execution, price hike pushback, and macroeconomic headwinds, but no structural issues were identified. Getty Images
It's been a while now since my latest coverage on Apple Inc. (AAPL). I was on board with the idea that its continued top and bottom-line growth may be rewarded with a higher premium, and that was
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SummaryI remain cautious on Micron (MU) and Apple (AAPL), despite their strong fundamentals and popularity, due to valuation and cycle risks.MU faces potential oversupply and normalization risks as new entrants like CXMT expand capacity, challenging the current supercycle thesis.AAPL's valuation is stretched at a 39x P/E, making future returns vulnerable if AI hardware adoption or consumer sentiment falters.I prioritize allocating capital to high-quality companies outside of hyped sectors, avoiding crowded trades even in well-managed firms.Looking for more investing ideas like this one? Get them exclusively at Main Street Alpha. Learn More » Klaus Vedfelt/DigitalVision via Getty Images
Introduction "I have to think very, very hard before another public short. It’s not worth the brain damage." - Bill Ackman
The quote above is, as the name tag shows, from Bill Ackman, who used to be
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Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.
Apple will report its Q3 on Thursday, July 30. Ahead of the release, shares are trading at new highs and at a forward multiple of just under 40x earnings. The company also just regained its throne as the world's largest from Nvidia.
Apple’s federal trade secret lawsuit against OpenAI centers on allegations that the AI company stole confidential files. But on an episode of Earn Your Leisure, co-host Rashaad Bilal argued the lawsuit could reveal something bigger about Apple’s competitive strategy.
Bilal’s take was that: “Apple suing them about trade secrets tells me a few things. It tells me they know something or they’ve seen something that they want to get ahead of.“ His framing suggests Apple (NASDAQ:AAPL | AAPL Price Prediction) could be looking to defend its consumer hardware business as OpenAI develops its own consumer devices.
Apple Accuses OpenAI of a “Pattern of Theft” Apple filed suit in federal court in Northern California on July 10, 2026, naming OpenAI, its hardware chief Tang Tan, and former Apple engineer Chang Liu. Apple accuses them of a “pattern of theft” of confidential product development information, alleging OpenAI recruiters encouraged prospective hires to bring “actual parts” from Apple for “show and tell.”
Bilal zeroed in on a specific defendant, former employee Cheng Lu, who allegedly used an authentication bug on an unreturned Apple laptop to download “dozens of highly confidential hardware files including technical specifications for unreleased products,” and left mocking messages for Apple. OpenAI is publicly maintaining its device timeline, telling reporters it plans to announce its first consumer device by the end of 2026 and ship it in 2027.
Is OpenAI’s First Consumer Device Just 3 Months Away? The Earn Your Leisure segment ties the suit to OpenAI’s delayed IPO and a hardware effort Bilal referred to on air as “Project Sweet Pea,” which he urged listeners to look up. Per the panel, OpenAI is expected to release a smart glass, a digital voice recorder, and a wearable pin in the second half of 2026, with Bilal predicting a hardware product from OpenAI within 3 months. Those claims are speculation, but they align with reporting that Apple’s suit targets OpenAI’s device push.
Jony Ive’s Exit Was a “Declaration of War” It was discussed that OpenAI may have poached roughly 550 Apple employees, more than the reported 400, citing a contact inside Apple. Bilal flagged Jony Ive’s move from Apple to OpenAI as the signal that matters: “the fact that Jony Ive left tells you that… Apple from an innovation standpoint may be lacking, but OpenAI may be where the future is.”
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The discussion then turned to Ive’s exit, which was described as a “declaration of war.” The speakers also suggested Elon Musk repositioned SpaceX as an AI company to attack Sam Altman’s market share, teeing up a possible Apple-SpaceX counter-alliance. Bilal argued SpaceX could position itself as a compute monopoly every major player must route through.
Apple Has 2.5 Billion Devices and $100 Billion to Fight Back Apple can afford to litigate and build. In its Q2 FY2026 report filed April 30, 2026, Apple posted revenue of $111.184 billion, up 16.6% year over year, with diluted EPS of $2.01, its 8th consecutive quarter beating consensus. Services revenue set an all-time record at $30.976 billion, and the board authorized a $100 billion buyback and a 4% dividend increase.
The distribution advantage is where Apple’s AI story gets interesting. The installed base surpassed 2.5 billion active devices in Q1 FY26, giving Apple Intelligence a delivery channel no rival can replicate overnight. The company’s market cap sits near $4.9 trillion, and the stock is up 22.99% year to date, with Apple briefly overtaking NVIDIA as the world’s most valuable company last week.
What to Watch Next There are three upcoming events to watch. First, whether OpenAI holds its end-of-2026 device announcement or slips the timeline under legal pressure. Second, whether Apple pairs the lawsuit with a splashy AI acquisition, since Morgan Stanley reiterated its Overweight rating with a $360 price target while flagging that Apple is reportedly hunting chip deals. Third, whether the Apple-SpaceX alignment the panel described shows up in a real commercial announcement. If an alignment materializes, the lawsuit could end up looking more like the opening move as Bilal already thinks it is.
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I keep hitting the buy button on Apple (NASDAQ:AAPL | AAPL Price Prediction) because I have finally found a mega-cap AI story where I do not have to underwrite a $400 billion data center bill to believe in the upside. That is the whole thesis in one sentence, and the receipts have only gotten better every quarter I have added.
The Capital-Light AI Bet I Cannot Stop Making Apple’s edge is an asset-light, consumer-facing AI model that outsources heavy training to partners and leans on on-device processing. Tim Cook framed it plainly on the last call: “Apple Intelligence is woven into the core of our platforms, powered by Apple silicon and designed from the ground up to deliver intelligence that is fast, personal, and private.” The distribution moat sits on an installed base above 2.5 billion active devices. That is the AI shipping channel I get for free with the stock.
The Q2 FY26 numbers back the conviction. Revenue hit $111.184 billion, up 16.6% year over year, with EPS of $2.01 versus a $1.9404 estimate, the 8th straight beat. iPhone did $56.994 billion on iPhone 17 demand, Services printed an all-time record $30.976 billion, and Services gross margin came in at 76.7%. Cash and equivalents jumped 61.82% to $45.572 billion. Return on equity sits at 141.5% and return on invested capital at 53.35%. Those are the fingerprints of a business that does not need a hyperscaler’s balance sheet to compound.
Then there is the capital return. Management authorized a fresh $100 billion in buybacks and raised the dividend 4% to $0.27 per share. Projected free cash flow of roughly $140 billion funds that firepower without diluting the AI investment. R&D is still accelerating faster than the company overall, per Cook.
Why Apple, Not Microsoft The natural alternative is Microsoft (NASDAQ:MSFT), and I own a smaller position there. Microsoft is a phenomenal business, with Azure growing 39% in constant currency and a $625 billion RPO backlog. The issue for repeat buys is the cost. Microsoft’s Q2 FY26 CapEx was $37.5 billion in a single quarter, with roughly two-thirds on short-lived GPU and CPU assets. Apple’s comparable Q1 FY26 capital spend ran about $2.37 billion. That gap shows up in returns: Microsoft’s ROE is 34% against Apple’s 141.5%. Microsoft’s forward P/E of 20 looks cheaper than Apple’s 35, but the market has already voted on which model it prefers this year: MSFT is down 18.21% year to date while AAPL is up 22.99%.
The Risk I Am Not Ignoring Valuation is the real risk. Paying 41x trailing earnings and 10.86x sales for a hardware-anchored business is not cheap, and analyst consensus of $318.25 already sits below the current $333.74. Add in tariff and Greater China exposure, and a multiple compression scenario is real. What keeps me buying is that gross margin expanded to 49.3%, Greater China grew 28% in Q2, and the buyback authorization gives me a structural bid underneath the price.
What Keeps the Buy Button Active The September hardware refresh is the next lever, and Polymarket puts 96.6% odds on an iPhone 18 launch in 2026 and 90% on a foldable iPhone before 2027. Every one of those units ships Apple Intelligence into a paying customer’s pocket without Apple renting a gigawatt of power to do it. I am going to keep buying Apple until the market decides that monetizing AI matters less than spending on it, and I do not see that day coming.
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Apple Inc (NASDAQ:AAPL, XETRA:APC) is expected to beat consensus estimates for its fiscal third quarter, according to Bank of America, even as the bank takes a more conservative view of iPhone seasonality tied to a staggered launch schedule.
BofA said investor focus will center on component cost inflation, the durability of gross margins, and the transition following the end of Tim Cook's tenure as CEO.
The bank forecasts fiscal third-quarter revenue of $109 billion and earnings per share of $1.89, above Street estimates of $108 billion and $1.87, implying revenue growth of 16% year over year, compared with Apple's guidance range of 14% to 17%.
BofA said iPhone build plans, including for Pro models, remain robust. However, the analysts have factored in a more conservative outlook given the staggered rollout this cycle: Pro, Pro Max and a foldable model launching in September, with the base model and Air arriving in March.
Higher prices are also part of that calculus. The bank noted the Street may not be fully reflecting this launch timing in its estimates.
On margins, BofA models product gross margin declining 190 basis points sequentially in the June quarter to 36.8%, with a further 280-basis-point drop in the September quarter to 34.1%. The bank views this as transitory, projecting a recovery to 38.5% in the December quarter as new iPhones, including the foldable, launch at higher prices, with a potential added boost from roughly $3 billion in tariff recovery.
Overall company gross margin is modeled at 48.2% for the June quarter, within Apple's guided range of 47.5% to 48.5%.
For fiscal fourth quarter, BofA is well below Street on revenue and earnings, forecasting $106 billion and $1.88 per share against consensus of $114 billion and $2.01, a gap the bank attributes largely to more conservative iPhone unit assumptions tied to the staggered launch.
On services, BofA expects fiscal third-quarter revenue growth of 14% year over year, in line with guidance. App Store growth has slowed, with SensorTower data cited showing 3.2% year-over-year growth in the quarter, down sharply from 9.8% in the prior quarter. BofA expects that softness to be offset by strength in iCloud and licensing.
BofA reiterated its Buy rating on Apple with a price objective of $380, based on 37 times its calendar 2027 estimated EPS of $10.29. The bank also nudged up its fiscal 2027 and 2028 EPS estimates to $9.91 and $10.89, respectively.
Apple reports fiscal third-quarter results after market close on July 30.
Apple (AAPL 2.11%) stock fell 2.3% through 2:45 p.m. ET Monday afternoon -- but not for lack of trying.
In a note intended to boost the stock, Bank of America analyst Wamsi Mohan reiterated his "buy" rating and $380 price target. With Apple stock trading below $327, that should have sounded encouraging -- but investors sold it instead of buying.
Why?
Image source: The Motley Fool.
Accentuate the negative, eliminate the positive Consider what Mohan had to say about Apple. Long-term, he likes Apple stock just fine and predicts that, by December 2026, new iPhone launches at higher prices will start boosting profit margins and improving company profits. Unfortunately for Apple, investors are more focused on the short term today -- and Mohan had some cautionary words on that front.
Heading into the Q3 2026 report due out July 30, the analyst warns that rising component costs will subtract 190 basis points from quarterly gross margin, which will average 36.8%. Next quarter's numbers could look even worse, with Q4 gross margins falling further to 34.1%.
Granted, Mohan reassures that these declines are "transitory" and predicts margins will rebound above 38% in fiscal Q1 2027. Granted, he also expects Apple to beat analyst forecasts in each of Q3 and Q4 despite weak margins.
It doesn't matter. Investors heard only the part about declining gross margins for two straight quarters -- and sold Apple stock today.
Today's Change
(
-2.11
%) $
-7.05
Current Price
$
326.69
What's next for Apple stock? But can you blame them? Priced at 40 times earnings but pegged for only a 13% long-term growth rate, Apple stock doesn't look especially cheap today. Weakening margins could make it look even more expensive as profits suffer, too. On top of all that, longtime CEO Tim Cook is headed for the exits.
Maybe selling Apple ahead of earnings isn't the worst idea after all.
Rich Smith has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple. The Motley Fool has a disclosure policy.
Apple Inc (NASDAQ:AAPL, XETRA:APC) is expected to beat consensus estimates for its fiscal third quarter, according to Bank of America, even as the bank takes a more conservative view of iPhone seasonality tied to a staggered launch schedule.
BofA said investor focus will center on component cost inflation, the durability of gross margins, and the transition following the end of Tim Cook's tenure as CEO.
The bank forecasts fiscal third-quarter revenue of $109 billion and earnings per share of $1.89, above Street estimates of $108 billion and $1.87, implying revenue growth of 16% year over year, compared with Apple's guidance range of 14% to 17%.
BofA said iPhone build plans, including for Pro models, remain robust. However, the analysts have factored in a more conservative outlook given the staggered rollout this cycle: Pro, Pro Max and a foldable model launching in September, with the base model and Air arriving in March.
Higher prices are also part of that calculus. The bank noted the Street may not be fully reflecting this launch timing in its estimates.
On margins, BofA models product gross margin declining 190 basis points sequentially in the June quarter to 36.8%, with a further 280-basis-point drop in the September quarter to 34.1%. The bank views this as transitory, projecting a recovery to 38.5% in the December quarter as new iPhones, including the foldable, launch at higher prices, with a potential added boost from roughly $3 billion in tariff recovery.
Overall company gross margin is modeled at 48.2% for the June quarter, within Apple's guided range of 47.5% to 48.5%.
For fiscal fourth quarter, BofA is well below Street on revenue and earnings, forecasting $106 billion and $1.88 per share against consensus of $114 billion and $2.01, a gap the bank attributes largely to more conservative iPhone unit assumptions tied to the staggered launch.
On services, BofA expects fiscal third-quarter revenue growth of 14% year over year, in line with guidance. App Store growth has slowed, with SensorTower data cited showing 3.2% year-over-year growth in the quarter, down sharply from 9.8% in the prior quarter. BofA expects that softness to be offset by strength in iCloud and licensing.
BofA reiterated its Buy rating on Apple with a price objective of $380, based on 37 times its calendar 2027 estimated EPS of $10.29. The bank also nudged up its fiscal 2027 and 2028 EPS estimates to $9.91 and $10.89, respectively.
Apple reports fiscal third-quarter results after market close on July 30.
BofA Securities analyst Wamsi Mohan reiterated a Buy rating on Apple stock with a price target of $380.
The Analyst TakeawaysApple should report a strong June quarter, Mohan writes in a new investor note.
"Overall builds are likely strong, but we are taking a conservative approach; iPhone launch cadence can change some seasonality, which we are reflecting," Mohan said.
The analyst said investor focus for the quarterly results will be on gross margins, cost inflation and the end of Cook’s run as CEO for Apple.
Mohan sees Services strength offsetting App Store weakness for the quarter.
"We model Services gross margins at 76.5% for the June quarter and then holding steady at 76% for the September and December quarters. Over time, we see the potential for Services gross margins to grow to 80% and overall company gross margins to grow to 50%."
For Apple’s iPhone segment, Mohan is conservative on future quarters and could see revenue growth declining "given the cadence of iPhone launches this year."
"Investor questions focus on sustainability on strong iPhone demand and whether the ‘supercycle’ thesis can really play out."
Mohan says AI features and an aging installed base are expected to drive iPhone demand, but investors worry about whether demand has already peaked.
Apple Stock Price ActionApple stock is down 2.5% to $325.54 on Monday versus a 52-week trading range of $201.50 to $334.98. Shares hit all-time highs last week and are up over 50% in the past 52 weeks.
Photo: Tim Cook, Shutterstock; Apple iPhone 16e, courtesy Apple
Market News and Data brought to you by Benzinga APIs
Apple is preparing its biggest iPad mini update in five years, complete with an OLED display, while also planning refreshes across the rest of its iPad lineup. Bloomberg's Mark Gurman joins Ed Ludlow to discuss Apple's hardware roadmap and how the company is adapting Apple Intelligence for the Chinese market.
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Stock to Watch: Apple (AAPL - Free Report) Apple’s business primarily runs around its flagship iPhone. The Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now contributes a significant part of revenues.
AAPL is a #3 (Hold) on the Zacks Rank, with a VGM Score of B.
Additionally, the company could be a top pick for growth investors. AAPL has a Growth Style Score of B, forecasting year-over-year earnings growth of 17.4% for the current fiscal year.
For fiscal 2026, three analysts revised their earnings estimate upwards in the last 60 days, and the Zacks Consensus Estimate has increased $0.02 to $8.76 per share. AAPL boasts an average earnings surprise of +7.3%.
With a solid Zacks Rank and top-tier Growth and VGM Style Scores, AAPL should be on investors' short list.
I keep buying Apple (NASDAQ:AAPL | AAPL Price Prediction), and the more I read about what its Magnificent Seven peers are spending on AI, the harder my conviction gets. Every quarter I look at what this company actually does with the cash a phone business throws off, and I add to the position again.
Here is what pulls me back to the buy button. Apple sells hardware and software that hundreds of millions of people already use every day, and it turns that installed base into recurring cash. 2.5B+ active devices is the moat. Apple monetizes intelligence through the phones and Macs already sitting on desks, so it does not need to build a data center empire to justify an AI story.
The Receipts Three data points anchor the position. First, cash generation. Full fiscal 2025 revenue was $416.16B, net income was $112.01B, and operating cash flow reached $111.48B. Buybacks alone consumed $90.71B of that. Q2 FY26 layered on $111.18B in revenue (up 16.6% YoY), EPS of $2.01 beating by 3.59% (the 8th consecutive quarter of beating expectations), a fresh $100B buyback authorization, and a 4% dividend raise to $0.27 per quarter.
Second, the balance sheet. Return on equity of 171.42%, return on invested capital of 53.35%, operating margin of 31.97%, and $147 billion in cash and marketable securities against $85 billion in debt. Third, capex discipline. Apple’s full FY25 capex was $12.7B, and Q1 FY26 capex ran $2.37B, down 19.29% YoY.
Why Not Microsoft or Alphabet Those are the two names a reader reaches for first when they think “AI winner.” Both sit inside the hyperscaler capex curve I want to avoid. Vanguard’s 2026 outlook projects AI scalers will spend roughly $2.1 trillion on capital investment from Q1 2025 through Q4 2027. Goldman Sachs’ 2026 outlook flags that hyperscaler capex plus buybacks and dividends have consumed ~95% of operating cash flows over the last 12 months vs ~80% in 2019, forcing some of them into credit markets to keep the machine running. That is the trap I do not want retirement money exposed to.
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CFO Kevan Parekh drew the line on the Q2 call: “From the start we have believed AI is a really important investment area for Apple Inc., and we are going to be doing that incrementally on top of what we normally invest in our product roadmap.” Incremental. Inside an existing product framework. Tim Cook backs the product side: “Apple Intelligence is woven into the core of our platforms, powered by Apple silicon and designed from the ground up to deliver intelligence that is fast, personal, and private.”
The Real Risk Valuation. Trailing P/E of 41 and forward P/E of 33 leave little margin for error. If iPhone growth stalls, or if Greater China ($20.497 billion in Q2 FY26) turns on tariff or regulatory pressure, this multiple compresses. I hold that risk clearly. What keeps the thesis intact: Services set an all-time record at $30.98B, Greater China grew 28% in the March quarter, and management guided June quarter revenue growth of 14% to 17%. Growth is still on the right side of that multiple.
The buy button stays active because Apple is turning the AI cycle into cash rather than capex, and every quarter the receipts get thicker.
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Analyst’s Disclosure: I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.
Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.
Apple (AAPL +0.26%) is likely to report critical information that investors will not want to miss.
*Stock prices used were the afternoon prices of July 16, 2026. The video was published on July 18, 2026.
Parkev Tatevosian, CFA has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple. The Motley Fool has a disclosure policy. Parkev Tatevosian is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through his link, he will earn some extra money that supports his channel. His opinions remain his own and are unaffected by The Motley Fool.
Apple stock NASDAQ:AAPL has become Wall Street’s latest test of whether the artificial intelligence trade is moving beyond data-centre builders and towards businesses capable of selling AI to consumers.
The iPhone maker briefly overtook Nvidia as the world’s most valuable company, reaching about $4.88 trillion as Nvidia fell 3.5%.
The switch may prove temporary, but it captured a change in investor thinking.
Apple stock has gained 23% this year as confidence grows that it can distribute AI without matching hyperscalers’ spending.
For much of the generative AI boom, Apple was criticized for moving slowly.
Microsoft, Alphabet, Amazon and Meta committed heavily to models, chips and data centres, while Nvidia became the clearest winner from the infrastructure buildout.
That contrast once made Apple look behind the curve. It now appears attractive as investors question how quickly huge AI budgets will generate returns.
Apple can adopt proven models, integrate them into devices and retain control of the customer relationship, with less pressure to justify infrastructure investment.
“Apple was seen as a laggard in the AI race because it wasn’t spending to develop models, but now sentiment has changed,” Toni Meadows, head of investment at BRI Wealth Management, told Reuters.
Meadows said Apple was less exposed to capital-intensive development and better positioned to monetize AI through services, hardware upgrades and its ecosystem.
The company waited for the technology to mature before pushing it through familiar products.
Apple’s advantage is distribution. The company said in January that its installed base had surpassed 2.5 billion active devices, providing a consumer network few technology businesses can match.
HSBC analyst Nicolas Cote-Colisson upgraded Apple to Buy from Hold and lifted his price target to $366 from $260.
He described the company as being at an “operational turning point,” arguing that restrained spending and its product pipeline could support the AI cycle.
The opportunity differs from Nvidia’s.
Nvidia earns when companies add computing capacity, but Apple could benefit downstream by persuading customers to replace devices, use more paid services and remain within its ecosystem.
A more capable Siri is central to that thesis because it could place generative AI before mainstream users without requiring a separate chatbot.
Citi analyst Asiya Merchant raised her target to $365 from $315 and retained a Buy rating, citing opportunities from Apple Intelligence, premium devices and market-share growth.
The initial payoff may come through engagement and services revenue rather than an immediate iPhone supercycle.
Apple must still prove its AI features can change customer behaviour.
Apple’s move above Nvidia is symbolically important, but it does not mark the end of Nvidia’s leadership.
The companies occupy different parts of the same value chain. Nvidia supplies computing power, while Apple offers a route into consumers’ lives.
Nvidia remains essential to AI infrastructure and could reclaim the market-value lead.
Apple also faces tests as its revamped Siri must work reliably, reach key markets and turn distribution into measurable revenue.
A large installed base provides opportunity, not guaranteed monetization.
Valuation is another risk. Apple’s rally has lifted expectations, leaving the shares vulnerable if device demand or services growth disappoints.
Obchodní aktivita amerických politiků je investory dlouhodobě bedlivě sledovaná. V minulých letech byly pod drobnohledem především investiční kroky bývalé šéfky Sněmovny reprezentantů Nancy Pelosiové (a jejího manžela), od návratu Donalda Trumpa do Bílého domu se pak více pozornosti upřelo právě na něj. Americký prezident v posledním majetkovém přiznání zveřejnil tisíce transakcí uskutečněných prostřednictvím svěřenského fondu. Server Benzinga se podíval na portfolia obou politiků a našel v nich hned desítku shodných titulů.
Společným jmenovatelem většiny shodných pozic jsou technologické firmy a společnosti profitující z rozvoje umělé inteligence. Na seznamu tak figurují jak zástupci Magnificent Seven, tak ale třeba i méně tradiční sázky typu Tempus AI či energetická skupina Vistra.
Mezi nejčerstvějšími přírůstky v portfoliu rodiny Pelosiových jsou Uber a Intel. Paul Pelosi podle zveřejněných dokumentů nakoupil dlouhodobé call opce na obě společnosti s expirací v příštím roce. Trumpův svěřenský fond mezitím letos u obou titulů vykázal kombinaci nákupů i prodejů, přičemž převažovaly nákupní transakce.
Výrazný překryv pak lze zpozorovat u největších technologických společností. Pelosiovi dlouhodobě drží expozici vůči Alphabetu, Nvidii, Applu, Amazonu a Broadcomu, často prostřednictvím opcí, které byly následně převedeny na akcie. Trumpův fond zase během letoška uskutečnil u těchto jmen desítky obchodů, přičemž některé transakce byly v řádu milionů dolarů.
Zvláštní pozornost pak poutá Nvidia, která se stala jedním z hlavních symbolů boomu umělé inteligence. Pelosiovi v posledních letech opakovaně navyšovali svou expozici vůči nejhodnotnější veřejně obchodované společnosti na světě, zatímco Trumpův fond patří mezi nejaktivnější obchodníky s tímto titulem, odhalila analýza serveru Benzinga.
Kromě zavedených technologických gigantů spojuje obě portfolia také orientace na perspektivní segmenty. Zde můžeme zařadit Tempus AI, jež využívá umělou inteligenci ve zdravotnictví, nebo velkého hráče v oblasti kybernetické bezpečnosti Palo Alto Networks. Dalším méně očekávaným jménem je pak energetická společnost Vistra, kterou investoři často vnímají jako nepřímou sázku na rostoucí spotřebu elektřiny datových center.
Deset akcií, které se letos objevily v portfoliích Pelosiové a Trumpa:
Uber Technologies
Intel
Alphabet
Nvidia
Tempus AI
Vistra
Apple
Amazon
Broadcom
Palo Alto Networks
Odlišné investiční přístupy
Benzinga si také všímá toho, že i přes shodu u některých titulů se styl obou táborů výrazně liší. Paul Pelosi je známý využíváním dlouhodobých call opcí, které následně převádí na akcie. Jeho strategie se soustředí především na velké technologické společnosti a strukturální růstové trendy.
To Trumpův svěřenský fond naopak podle zveřejněných údajů realizoval během let 2025 a 2026 desetitisíce transakcí napříč řadou sektorů. Přesto i zde dominují velké americké společnosti a zejména technologické tituly, které tvoří významnou část nejaktivněji obchodovaných pozic.
Apple recently filed a trade secrets lawsuit against OpenAI, accusing the AI company of a pattern of misconduct aimed at getting current and former Apple employees to share confidential information. (In response, OpenAI said it is “not aware of any evidence that this complaint has merit.”)
On the latest episode of TechCrunch’s Equity podcast, Kirsten Korosec, Sean O’Kane, and I debated whether this lawsuit will cast a shadow over OpenAI’s much-discussed plans to get into the hardware business (starting with a mobile smart speaker) and go public.
“Even setting aside whether or not the court grants any kind of injunctive relief or any kind of restraining order over what OpenAI is doing, it just naturally can lead to that sort of situation where it’s going to cause some delays in what OpenAI is working on,” Sean suggested. “Which I’m sure was probably part of the reasoning behind Apple doing this. They don’t do this stuff willy nilly.”
With all those plans on the line, will OpenAI try to settle this as quickly as possible, or did it learn from its recent courtroom victory against Elon Musk that it can endure the cost and embarrassment of a trial? Kirsten, at least, predicts the latter.
Keep reading for a preview of our conversation, edited for length and clarity.
Kirsten Korosec: Sean, how do you feel about Sam Altman listening to you with a little device maybe in your pocket?
Sean O’Kane: I’m good. Maybe that’s predictable, but I’m good. No thanks.
We’ll get into it, I’m sure, but this is allegedly the first product that OpenAI has been working on in its hardware division with Jony Ive and company. They’ve been really coy ever since that weird video they put out last year of them sitting at that coffee shop or bar in San Francisco and sort of talking very vaguely about hardware and legacy devices, meaning laptops and phones. And so if this is the direction they’re headed in, all power to people who want to have somebody like that always listening to them. This is not going to be for me.
Anthony Ha: Part of what we have to remember about those kinds of devices is also that, depending on how mobile it is, it’s not just listening to you, it’s listening to the people around you. I might be fine with it — I’m not fine with it, but let’s say I was — but then if we met up in-person at Disrupt, then suddenly it might be listening to all of us.
There’s all kinds of social norms that are going to have to be renegotiated if these things become widespread. I think we should make fun of and criticize people who record other people without consent.
Kirsten: Well, I bring up the device that has been speculated about for a really long time, and we’ll see what it really ends up being once it’s officially introduced, but it’s important in the context of this lawsuit that Apple filed last Friday.
It was the biggest news of the week, certainly, and this is a trade secret lawsuit. It has some pretty wild allegations and we should very much emphasize these are allegations that have been filed in a complaint by Apple. But what it is accusing OpenAI of is a pattern of misconduct at the highest levels, specifically directed towards OpenAI employees who used to work at Apple. And in fact they’ve named the chief hardware officer Tang Tan in this lawsuit.
This is all important because Apple is accusing OpenAI of essentially stealing their trade secrets, but in the context of that, this could be then used for a competing hardware product. I’m wondering if maybe we don’t get into whether this lawsuit has merits, because we haven’t gone through full discovery, but what are your initial impressions of the lawsuit aside from the fact that wow, this is going to be entertaining?
Sean: Two things. One, this is a pretty big risk potentially to whatever it is OpenAI is working on. Even setting aside whether or not the court grants any kind of injunctive relief or any kind of restraining order over what OpenAI is doing, it just naturally can lead to that sort of situation where it’s going to cause some delays in what OpenAI is working on, which I’m sure was probably part of the reasoning behind Apple doing this. They don’t do this stuff willy nilly.
The other is that we think that OpenAI is — we know that they’ve filed confidentially for an IPO. We think it might happen as early as the end of this year, or early next year, if you believe Sam Altman’s cautious language around the IPO. And this just raises a whole bunch of questions around that because, on the one hand, we think their business right now is probably overwhelmingly the software; they’re not really factoring in any hardware business into that picture at the moment.
They’re about to go to the markets and they’re going to be pitching bankers and investors on where they think their addressable market should be, and if they have a big amount of that pegged to a potential hardware division and hardware products, this could be a huge risk to that and changes a lot of the calculus of sort of how the IPO gets priced. So that’s where my head’s at.
Anthony: One [allegation] that I assume that Apple must have pretty solid like numbers on is, they said more than 400 Apple employees now work at OpenAI. Granted, both of them are very large companies with many thousands or tens of thousands of employees. So as a percentage, it’s not necessarily huge. But that seems like a lot of people and a pretty serious talent drain.
And the other thing I’m wondering is related to Sean’s point. With the context of the potential IPO, how much damage did OpenAI ultimately take from a marketing and brand perspective from the trial it already went through? That it seemed to basically win, but there was a lot of not-terrible-but-kind-of-embarrassing dirty laundry that came out in the testimony. To what extent are they just like, “We do not want to go through that again”? Or did they take the lesson of, “Hey, we went through it and we survived and we’ll be okay if we have to do another trial with Apple”?
Kirsten: I fully predict the latter, by the way.
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Apple just closed at a fresh all-time high. Apple (NASDAQ:AAPL | AAPL Price Prediction) trades at $333.26 after a 5.39% weekly gain and a 22.81% year-to-date gain.
Our 24/7 Wall St. price target for Apple is $363.77, implying another 9.15% of upside over the next 12 months. The recommendation is buy, with confidence at 90%.
Metric Value Current Price $333.26 24/7 Wall St. Price Target $363.77 Upside 9.15% Recommendation BUY Confidence 90% How Apple Powered Through Every Headwind and Hit $333 Apple has climbed 11.37% over the past month and 59.21% over the past year.
The March quarter delivered $111.2 billion in revenue, up 16.6% year over year, with EPS of $2.01 beating the $1.94 consensus for an eighth consecutive quarterly beat. iPhone hit $56.99 billion on iPhone 17 demand, and Services set another record at $30.98 billion. Management authorized a fresh $100 billion buyback and raised the dividend 4%.
On July 16, 2026, Apple received Chinese government approval to roll out Apple Intelligence features with Alibaba and Baidu partners, pushing the stock 4.2% higher in one session. Greater China revenue recovered to $20.50 billion in the March quarter, removing the largest remaining overhang on that region.
Why Bulls See $380 and Beyond The bull case rests on Services compounding, iPhone 18 tailwinds, and Apple Intelligence monetization. Citi carries a $365 target on margin expansion tied to selective price hikes and market-share gains. Our bull-case scenario points to $380.43 over 12 months.
Prediction markets on Polymarket assign a 66.2% probability that Apple hits $344 in July, and an iPhone 18 release before year-end sits at 96.6%. Broadcom’s supply agreement extending through 2031 secures a critical silicon partner.
The Risks Worth Watching KeyBanc is the loudest bear, carrying an Underweight rating and a $250 target citing extended replacement cycles and reduced carrier subsidies. Trailing P/E of 40 leaves little margin for a miss.
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Insider selling reached $87.6 million over the past three months, and Apple’s active OpenAI trade-secret lawsuit adds legal noise. Our bear case scenario pegs 12-month downside at $308.83. The multiple expansion reflects Services now running at a $30.98 billion quarterly run rate with structurally higher margins than hardware.
How Apple Compares to Microsoft and Alphabet Microsoft (NASDAQ:MSFT) trades at a P/E of 29 with fiscal Q3 2026 EPS of $4.27 on 18.3% revenue growth. Microsoft’s cheaper multiple reflects heavier capex intensity; Apple’s premium reflects capital-light Services and buyback firepower.
Alphabet (NASDAQ:GOOGL) posted Q1 2026 EPS of $5.11 on revenue of $109.9 billion, up 21.8%, with Google Cloud growing 63%. Alphabet’s faster top-line growth against Apple’s premium multiple frames the tradeoff. Against these peers, our 24/7 Wall St. price target of $363.77 looks reasonable.
What to Watch Next on Apple The 24/7 Wall St. price target of $363.77 with 90% confidence reflects a defensible 9.15% path higher over 12 months, anchored by China AI approval, Services compounding, and the iPhone 18 cycle.
The bull thesis strengthens if the July 30 earnings report confirms Services margin expansion. The setup weakens if iPhone 18 pre-orders disappoint or if forward guidance softens on China. The setup favors the bulls.
The 5-year base case sits at $465.41 by July 2031, assuming current growth trajectories and margin trends hold.
Year 24/7 Wall St. Price Target 2026 $345 2027 $375 2028 $405 2029 $435 2030 $465 These projections assume Apple continues executing on Services growth and the iPhone 18 and 19 cycles land on schedule. Meaningful upside or downside could result from foldable iPhone traction, further AI monetization, or a China policy reversal.
Act now: the analyst who called NVIDIA in 2010 just named his top 10 AI stocks — and Apple didn't make the cut. Grab the names FREE today.
Apple's (AAPL +0.26%) market cap is approaching $5 trillion; shares of the company have reached a (split-adjusted) all-time high of $335 as of this writing. It would be a natural reaction to think it's too late for investors on the sidelines to get in on Apple, but the stock remains a buy, even at this extraordinary level.
Today's Change
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First, let's talk about the momentum Apple has built recently. Strong iPhone sales, followed by the rumored debut of the folding iPhone, are creating buzz. The folding iPhone is reportedly on track to hit the market in September.
Next, Apple has taken a fundamentally different approach to artificial intelligence (AI) than some of its competitors. While companies such as Meta Platforms are spending billions upon billions to build models from scratch, Apple is leaning into partnerships and on-device AI use cases. This reserved approach allows Apple to maintain remarkably high free cash flow at a time when other companies' free cash flow is plummeting due to AI spending.
Image source: The Motley Fool.
There's no doubt investors buying Apple stock now are purchasing at a premium, but the company's financials give it a massive moat. The company has more than 2 billion active devices and strong recurring revenue. Even at all-time highs, the stock's forward P/E ratio is about 35. Apple's revenue hit an astounding $111 billion in the first quarter of 2026.
Apple's AI approach gives it flexibility without risking as much on the balance sheet compared to other tech giants. If Apple can find its innovative swagger again, the sky is the limit. Shares of Apple have risen nearly 23% so far in 2026.
Catie Hogan has positions in Apple. The Motley Fool has positions in and recommends Apple and Meta Platforms. The Motley Fool has a disclosure policy.
Collaborative Fund Advisors LLC acquired a new position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the first quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor acquired 15,116 shares of the iPhone maker’s stock, valued at approximately $3,836,000. Apple makes up approximately 2.4% of Collaborative Fund Advisors LLC’s investment portfolio, making the stock its 3rd biggest holding.
Several other large investors have also recently bought and sold shares of AAPL. Lifetime Wealth Management P.C. bought a new position in Apple during the 4th quarter worth approximately $41,000. ROSS JOHNSON & Associates LLC increased its position in Apple by 1,800.0% in the 1st quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock valued at $42,000 after buying an additional 180 shares in the last quarter. Timmons Wealth Management LLC acquired a new position in Apple during the fourth quarter worth $69,000. LSV Asset Management acquired a new position in Apple during the 4th quarter valued at about $65,000. Finally, Inspire Investing LLC bought a new stake in Apple during the fourth quarter worth $76,000. 67.73% of the stock is currently owned by institutional investors.
Insider Buying and Selling In other Apple news, CFO Kevan Parekh sold 1,534 shares of Apple stock in a transaction on Thursday, April 23rd. The shares were sold at an average price of $275.00, for a total value of $421,850.00. Following the completion of the transaction, the chief financial officer directly owned 13,366 shares of the company’s stock, valued at $3,675,650. This trade represents a 10.30% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at this link. Also, insider Ben Borders sold 1,274 shares of Apple stock in a transaction dated Friday, May 8th. The stock was sold at an average price of $290.00, for a total value of $369,460.00. Following the completion of the transaction, the insider owned 38,713 shares of the company’s stock, valued at approximately $11,226,770. This represents a 3.19% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last three months, insiders sold 2,924 shares of company stock worth $825,546. 0.06% of the stock is owned by insiders.
Apple Stock Up 0.1% NASDAQ:AAPL opened at $333.74 on Friday. Apple Inc. has a fifty-two week low of $201.50 and a fifty-two week high of $334.99. The firm has a market cap of $4.90 trillion, a P/E ratio of 40.36, a P/E/G ratio of 2.90 and a beta of 1.10. The firm has a 50-day simple moving average of $303.61 and a two-hundred day simple moving average of $277.09. The company has a debt-to-equity ratio of 0.70, a quick ratio of 1.02 and a current ratio of 1.07.
Apple (NASDAQ:AAPL – Get Free Report) last announced its earnings results on Thursday, April 30th. The iPhone maker reported $2.01 earnings per share for the quarter, beating analysts’ consensus estimates of $1.95 by $0.06. Apple had a net margin of 27.15% and a return on equity of 146.69%. The business had revenue of $111.18 billion during the quarter, compared to analyst estimates of $109.46 billion. During the same period in the previous year, the business earned $1.65 EPS. The company’s quarterly revenue was up 16.6% compared to the same quarter last year. Analysts predict that Apple Inc. will post 8.76 earnings per share for the current fiscal year.
Apple Increases Dividend The firm also recently declared a quarterly dividend, which was paid on Thursday, May 14th. Shareholders of record on Monday, May 11th were issued a dividend of $0.27 per share. This is a boost from Apple’s previous quarterly dividend of $0.26. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend was Monday, May 11th. Apple’s payout ratio is 13.06%.
Wall Street Analysts Forecast Growth A number of research analysts have issued reports on AAPL shares. TD Cowen upped their price objective on Apple from $335.00 to $350.00 and gave the company a “buy” rating in a research note on Tuesday, June 9th. Oppenheimer reiterated a “market perform” rating on shares of Apple in a research report on Tuesday, June 9th. Citigroup reiterated a “buy” rating and issued a $365.00 target price (up from $315.00) on shares of Apple in a research note on Monday, July 13th. Rosenblatt Securities reiterated a “neutral” rating and set a $276.00 price target on shares of Apple in a research report on Tuesday, June 9th. Finally, Morgan Stanley restated an “overweight” rating on shares of Apple in a research report on Friday, June 26th. One research analyst has rated the stock with a Strong Buy rating, twenty-three have issued a Buy rating, nine have given a Hold rating and two have assigned a Sell rating to the company’s stock. According to MarketBeat, the stock has an average rating of “Moderate Buy” and an average price target of $318.43.
Read Our Latest Report on Apple
Key Apple News Here are the key news stories impacting Apple this week:
Positive Sentiment: HSBC upgraded Apple Inc. (NASDAQ: AAPL) to Buy and raised its price target to $366 from $260, saying the company is at an operational turning point with AI features and hardware momentum supporting growth. HSBC upgrades Apple to Buy, sees “strong cycle ahead” Positive Sentiment: China approved Apple Intelligence for iPhones, and Apple will integrate Alibaba’s Qwen AI model in its China rollout, a key step that could expand Apple’s AI adoption in one of its most important markets. Alibaba and Baidu shares jump in Hong Kong on Apple AI partnership Positive Sentiment: Multiple reports say Apple briefly overtook Nvidia in market value, reinforcing the view that investors are rotating toward Apple’s consumer execution and away from some AI-heavy names. Apple closes in on Nvidia in race for world’s most valuable company Positive Sentiment: Several commentaries highlighted Apple’s cash generation, shareholder returns, and robotics/innovation efforts, supporting the bullish “cash flow machine” and diversification narrative. Apple’s Core Business Cash Flow Machine Will Support Innovation and Diversification Apple Company Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
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Beacon Bank & Trust cut its stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 5.7% during the 1st quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The firm owned 70,658 shares of the iPhone maker’s stock after selling 4,242 shares during the quarter. Apple makes up approximately 3.7% of Beacon Bank & Trust’s portfolio, making the stock its 6th biggest position. Beacon Bank & Trust’s holdings in Apple were worth $17,932,000 as of its most recent SEC filing.
Several other institutional investors and hedge funds also recently made changes to their positions in AAPL. Overbrook Management Corp increased its holdings in shares of Apple by 57.4% in the fourth quarter. Overbrook Management Corp now owns 104,648 shares of the iPhone maker’s stock valued at $28,449,000 after purchasing an additional 38,174 shares during the last quarter. Rainier Family Wealth Inc. boosted its stake in shares of Apple by 14.1% in the first quarter. Rainier Family Wealth Inc. now owns 24,386 shares of the iPhone maker’s stock valued at $6,189,000 after purchasing an additional 3,014 shares during the period. Torren Management LLC acquired a new stake in shares of Apple in the fourth quarter valued at $1,178,000. Summit Wealth Partners LLC raised its holdings in Apple by 108.3% in the first quarter. Summit Wealth Partners LLC now owns 34,989 shares of the iPhone maker’s stock valued at $8,880,000 after acquiring an additional 18,188 shares in the last quarter. Finally, Adventist Health System Sunbelt Healthcare Corp purchased a new stake in shares of Apple during the 4th quarter worth $105,482,000. Institutional investors own 67.73% of the company’s stock.
Wall Street Analysts Forecast Growth A number of brokerages have recently issued reports on AAPL. UBS Group set a $250.00 target price on shares of Apple in a research report on Tuesday. TD Cowen boosted their price objective on shares of Apple from $335.00 to $350.00 and gave the company a “buy” rating in a research note on Tuesday, June 9th. DA Davidson restated a “neutral” rating and issued a $270.00 target price on shares of Apple in a research note on Friday, May 1st. Rosenblatt Securities restated a “neutral” rating and set a $276.00 target price on shares of Apple in a research report on Tuesday, June 9th. Finally, Barclays restated an “underweight” rating on shares of Apple in a research report on Tuesday, June 9th. One research analyst has rated the stock with a Strong Buy rating, twenty-three have issued a Buy rating, nine have issued a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average price target of $318.43.
View Our Latest Report on Apple
Apple Price Performance AAPL opened at $333.74 on Friday. The company has a quick ratio of 1.02, a current ratio of 1.07 and a debt-to-equity ratio of 0.70. The company’s 50-day moving average price is $303.61 and its 200 day moving average price is $277.09. The firm has a market cap of $4.90 trillion, a price-to-earnings ratio of 40.36, a price-to-earnings-growth ratio of 2.90 and a beta of 1.10. Apple Inc. has a fifty-two week low of $201.50 and a fifty-two week high of $334.99.
Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings results on Thursday, April 30th. The iPhone maker reported $2.01 EPS for the quarter, topping analysts’ consensus estimates of $1.95 by $0.06. The company had revenue of $111.18 billion for the quarter, compared to the consensus estimate of $109.46 billion. Apple had a net margin of 27.15% and a return on equity of 146.69%. Apple’s revenue was up 16.6% on a year-over-year basis. During the same period in the previous year, the firm earned $1.65 EPS. As a group, sell-side analysts expect that Apple Inc. will post 8.76 earnings per share for the current year.
Apple Increases Dividend The company also recently announced a quarterly dividend, which was paid on Thursday, May 14th. Investors of record on Monday, May 11th were issued a $0.27 dividend. This is a boost from Apple’s previous quarterly dividend of $0.26. The ex-dividend date was Monday, May 11th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple’s payout ratio is 13.06%.
Key Apple News Here are the key news stories impacting Apple this week:
Positive Sentiment: HSBC upgraded Apple Inc. (NASDAQ: AAPL) to Buy and raised its price target to $366 from $260, saying the company is at an operational turning point with AI features and hardware momentum supporting growth. HSBC upgrades Apple to Buy, sees “strong cycle ahead” Positive Sentiment: China approved Apple Intelligence for iPhones, and Apple will integrate Alibaba’s Qwen AI model in its China rollout, a key step that could expand Apple’s AI adoption in one of its most important markets. Alibaba and Baidu shares jump in Hong Kong on Apple AI partnership Positive Sentiment: Multiple reports say Apple briefly overtook Nvidia in market value, reinforcing the view that investors are rotating toward Apple’s consumer execution and away from some AI-heavy names. Apple closes in on Nvidia in race for world’s most valuable company Positive Sentiment: Several commentaries highlighted Apple’s cash generation, shareholder returns, and robotics/innovation efforts, supporting the bullish “cash flow machine” and diversification narrative. Apple’s Core Business Cash Flow Machine Will Support Innovation and Diversification Insider Buying and Selling In related news, insider Ben Borders sold 116 shares of the firm’s stock in a transaction on Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the sale, the insider directly owned 38,713 shares of the company’s stock, valued at $11,425,754.82. This trade represents a 0.30% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CFO Kevan Parekh sold 1,534 shares of the business’s stock in a transaction dated Thursday, April 23rd. The stock was sold at an average price of $275.00, for a total value of $421,850.00. Following the sale, the chief financial officer directly owned 13,366 shares of the company’s stock, valued at $3,675,650. This represents a 10.30% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 2,924 shares of company stock worth $825,546 in the last ninety days. Insiders own 0.06% of the company’s stock.
About Apple (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
Featured Articles Five stocks we like better than Apple Netflix May Be Cheap Enough to Tempt Buyers After Earnings Drop Delta vs. United: Which Airline Is Better Built for Higher Fuel Costs? The Market Sold Alcoa After Earnings—But It May Be Missing the Real Story Why Intuitive Surgical’s Strong Quarter Still Spooked Investors Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).
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Fischer Financial Services Inc. trimmed its position in Apple Inc. (NASDAQ:AAPL – Free Report) by 88.4% during the first quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund owned 14,116 shares of the iPhone maker’s stock after selling 107,868 shares during the period. Apple makes up about 1.2% of Fischer Financial Services Inc.’s holdings, making the stock its 24th biggest position. Fischer Financial Services Inc.’s holdings in Apple were worth $3,583,000 at the end of the most recent reporting period.
Several other institutional investors also recently bought and sold shares of the company. Vanguard Group Inc. raised its holdings in Apple by 1.9% during the fourth quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock worth $387,749,545,000 after purchasing an additional 26,856,752 shares in the last quarter. State Street Corp increased its position in Apple by 1.1% during the 4th quarter. State Street Corp now owns 604,056,505 shares of the iPhone maker’s stock worth $164,218,801,000 after purchasing an additional 6,555,392 shares during the period. Geode Capital Management LLC increased its position in Apple by 0.5% during the 4th quarter. Geode Capital Management LLC now owns 358,032,517 shares of the iPhone maker’s stock worth $97,031,587,000 after purchasing an additional 1,866,103 shares during the period. Morgan Stanley raised its stake in shares of Apple by 0.6% during the 4th quarter. Morgan Stanley now owns 230,483,035 shares of the iPhone maker’s stock worth $62,659,118,000 after buying an additional 1,379,651 shares in the last quarter. Finally, Norges Bank purchased a new position in shares of Apple during the 4th quarter worth approximately $52,266,468,000. 67.73% of the stock is owned by institutional investors and hedge funds.
Analyst Ratings Changes A number of analysts recently weighed in on AAPL shares. Monness Crespi & Hardt lifted their price target on Apple from $315.00 to $335.00 and gave the company a “buy” rating in a research note on Friday, May 1st. Oppenheimer reissued a “market perform” rating on shares of Apple in a report on Tuesday, June 9th. Weiss Ratings restated a “buy (b-)” rating on shares of Apple in a research report on Wednesday. DA Davidson reaffirmed a “neutral” rating and set a $270.00 price target on shares of Apple in a research note on Friday, May 1st. Finally, Sanford C. Bernstein reiterated an “outperform” rating on shares of Apple in a report on Monday, June 8th. One research analyst has rated the stock with a Strong Buy rating, twenty-three have issued a Buy rating, nine have issued a Hold rating and two have issued a Sell rating to the stock. According to MarketBeat.com, the company currently has an average rating of “Moderate Buy” and a consensus target price of $318.43.
Get Our Latest Stock Analysis on AAPL
Trending Headlines about Apple Here are the key news stories impacting Apple this week:
Positive Sentiment: HSBC upgraded Apple Inc. (NASDAQ: AAPL) to Buy and raised its price target to $366 from $260, saying the company is at an operational turning point with AI features and hardware momentum supporting growth. HSBC upgrades Apple to Buy, sees “strong cycle ahead” Positive Sentiment: China approved Apple Intelligence for iPhones, and Apple will integrate Alibaba’s Qwen AI model in its China rollout, a key step that could expand Apple’s AI adoption in one of its most important markets. Alibaba and Baidu shares jump in Hong Kong on Apple AI partnership Positive Sentiment: Multiple reports say Apple briefly overtook Nvidia in market value, reinforcing the view that investors are rotating toward Apple’s consumer execution and away from some AI-heavy names. Apple closes in on Nvidia in race for world’s most valuable company Positive Sentiment: Several commentaries highlighted Apple’s cash generation, shareholder returns, and robotics/innovation efforts, supporting the bullish “cash flow machine” and diversification narrative. Apple’s Core Business Cash Flow Machine Will Support Innovation and Diversification Insider Activity at Apple In related news, CFO Kevan Parekh sold 1,534 shares of the company’s stock in a transaction that occurred on Thursday, April 23rd. The stock was sold at an average price of $275.00, for a total value of $421,850.00. Following the sale, the chief financial officer owned 13,366 shares of the company’s stock, valued at approximately $3,675,650. This represents a 10.30% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, insider Ben Borders sold 116 shares of the stock in a transaction on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the sale, the insider owned 38,713 shares in the company, valued at approximately $11,425,754.82. This trade represents a 0.30% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold 2,924 shares of company stock worth $825,546 over the last quarter. Company insiders own 0.06% of the company’s stock.
Apple Trading Up 0.1% Shares of AAPL stock opened at $333.74 on Friday. Apple Inc. has a fifty-two week low of $201.50 and a fifty-two week high of $334.99. The stock has a market cap of $4.90 trillion, a P/E ratio of 40.36, a P/E/G ratio of 2.90 and a beta of 1.10. The business has a fifty day simple moving average of $303.61 and a 200-day simple moving average of $277.09. The company has a quick ratio of 1.02, a current ratio of 1.07 and a debt-to-equity ratio of 0.70.
Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings data on Thursday, April 30th. The iPhone maker reported $2.01 EPS for the quarter, topping the consensus estimate of $1.95 by $0.06. The business had revenue of $111.18 billion for the quarter, compared to analyst estimates of $109.46 billion. Apple had a net margin of 27.15% and a return on equity of 146.69%. The business’s revenue for the quarter was up 16.6% compared to the same quarter last year. During the same period in the previous year, the firm earned $1.65 EPS. On average, analysts forecast that Apple Inc. will post 8.76 earnings per share for the current fiscal year.
Apple Increases Dividend The firm also recently declared a quarterly dividend, which was paid on Thursday, May 14th. Shareholders of record on Monday, May 11th were issued a $0.27 dividend. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. This is a boost from Apple’s previous quarterly dividend of $0.26. The ex-dividend date of this dividend was Monday, May 11th. Apple’s payout ratio is currently 13.06%.
Apple Company Profile (Free Report)
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
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