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Prospect Hill Management LLC purchased a new stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the second quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund purchased 505,842 shares of the iPhone maker’s stock, valued at approximately $146,370,000. Apple accounts for 56.8% of Prospect Hill Management LLC’s portfolio, making the stock its largest holding.

Other institutional investors and hedge funds also recently added to or reduced their stakes in the company. Lifetime Wealth Management P.C. purchased a new position in Apple in the fourth quarter valued at approximately $41,000. ROSS JOHNSON & Associates LLC lifted its position in Apple by 1,800.0% during the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock valued at $42,000 after buying an additional 180 shares in the last quarter. Timmons Wealth Management LLC purchased a new stake in Apple during the fourth quarter worth approximately $69,000. LSV Asset Management purchased a new stake in Apple during the fourth quarter worth approximately $65,000. Finally, Inspire Investing LLC acquired a new stake in shares of Apple in the fourth quarter worth $76,000. 67.73% of the stock is currently owned by institutional investors and hedge funds.

Apple Price Performance Shares of AAPL opened at $332.27 on Monday. Apple Inc. has a 52 week low of $229.02 and a 52 week high of $344.57. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. The firm has a market cap of $4.85 trillion, a price-to-earnings ratio of 38.10, a PEG ratio of 2.89 and a beta of 1.08. The stock has a 50 day moving average of $318.20 and a 200-day moving average of $292.63.

Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. During the same period last year, the business posted $1.57 earnings per share. The firm’s revenue for the quarter was up 16.4% on a year-over-year basis. As a group, analysts forecast that Apple Inc. will post 8.74 EPS for the current year. Apple Announces Dividend The firm also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were given a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio (DPR) is presently 12.39%.

Insider Transactions at Apple In related news, insider Ben Borders sold 116 shares of the stock in a transaction dated Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total transaction of $34,236.24. Following the sale, the insider owned 38,713 shares in the company, valued at $11,425,754.82. This represents a 0.30% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,438 shares of Apple stock in a transaction that occurred on Tuesday, September 8th. The shares were sold at an average price of $317.23, for a total value of $456,176.74. Following the completion of the transaction, the senior vice president owned 34,352 shares of the company’s stock, valued at approximately $10,897,484.96. The trade was a 4.02% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last ninety days, insiders have sold 7,310 shares of company stock valued at $2,279,378. Insiders own 0.06% of the company’s stock.

Apple News Roundup Here are the key news stories impacting Apple this week:

Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. Analysts Set New Price Targets A number of equities analysts have recently commented on the stock. UBS Group reissued a “neutral” rating on shares of Apple in a research note on Thursday. Weiss Ratings upgraded Apple from a “buy (b-)” rating to a “buy (b)” rating in a report on Monday, August 3rd. Jefferies Financial Group reissued an “underperform” rating on shares of Apple in a research report on Wednesday. Oppenheimer reaffirmed a “market perform” rating on shares of Apple in a research report on Thursday. Finally, China Renaissance downgraded Apple from a “buy” rating to a “hold” rating and set a $280.00 target price on the stock. in a report on Tuesday, August 4th. One investment analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have issued a Hold rating and four have given a Sell rating to the company. According to MarketBeat, Apple presently has a consensus rating of “Moderate Buy” and an average target price of $334.91.

Get Our Latest Stock Analysis on AAPL

About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Featured Articles Five stocks we like better than Apple Why Bitcoin ETFs May Be Worth Another Look as Inflows Rebound 3 Small-Cap Biotechs With Binary Catalysts on the Calendar Planet Labs Has Fallen Back to Earth, But Wall Street Still Sees a Rebound As Homeowners’ Premiums Surge, This Insurer Is Posting Record Profits Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

S&CO Inc. purchased a new position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) during the second quarter, according to its most recent disclosure with the Securities and Exchange Commission. The institutional investor purchased 220,707 shares of the iPhone maker’s stock, valued at approximately $63,863,000. Apple accounts for approximately 3.7% of S&CO Inc.’s investment portfolio, making the stock its 5th biggest position.

A number of other institutional investors have also recently added to or reduced their stakes in the stock. Lifetime Wealth Management P.C. acquired a new position in shares of Apple in the fourth quarter worth $41,000. ROSS JOHNSON & Associates LLC raised its holdings in Apple by 1,800.0% in the 1st quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock valued at $42,000 after acquiring an additional 180 shares during the last quarter. LSV Asset Management purchased a new position in shares of Apple during the 4th quarter worth $65,000. Timmons Wealth Management LLC purchased a new position in shares of Apple during the 4th quarter worth $69,000. Finally, Inspire Investing LLC acquired a new stake in shares of Apple during the fourth quarter worth $76,000. Hedge funds and other institutional investors own 67.73% of the company’s stock.

Apple Price Performance NASDAQ AAPL opened at $332.27 on Monday. The stock has a market cap of $4.85 trillion, a PE ratio of 38.10, a P/E/G ratio of 2.89 and a beta of 1.08. Apple Inc. has a fifty-two week low of $229.02 and a fifty-two week high of $344.57. The business has a 50 day moving average price of $318.20 and a two-hundred day moving average price of $292.63. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66.

Apple (NASDAQ:AAPL – Get Free Report) last announced its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. The business had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company’s revenue for the quarter was up 16.4% compared to the same quarter last year. During the same period in the previous year, the company earned $1.57 earnings per share. As a group, sell-side analysts predict that Apple Inc. will post 8.74 EPS for the current fiscal year. Apple Announces Dividend The business also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio is 12.39%.

Apple News Summary Here are the key news stories impacting Apple this week:

Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. Insider Activity In other news, insider Ben Borders sold 116 shares of the stock in a transaction dated Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total transaction of $34,236.24. Following the transaction, the insider owned 38,713 shares of the company’s stock, valued at approximately $11,425,754.82. This trade represents a 0.30% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total value of $456,177.39. Following the transaction, the senior vice president directly owned 35,790 shares in the company, valued at approximately $11,345,787.90. This represents a 3.87% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold 7,310 shares of company stock worth $2,279,378 in the last ninety days. Corporate insiders own 0.06% of the company’s stock.

Analysts Set New Price Targets AAPL has been the subject of a number of recent analyst reports. Citigroup reaffirmed a “buy” rating on shares of Apple in a research report on Thursday. Seaport Research Partners cut Apple from a “buy” rating to a “neutral” rating in a report on Monday, August 17th. Evercore reaffirmed an “outperform” rating on shares of Apple in a research note on Tuesday, August 25th. KeyCorp reiterated an “underweight” rating on shares of Apple in a report on Friday, September 4th. Finally, Deutsche Bank Aktiengesellschaft downgraded shares of Apple from a “buy” rating to a “hold” rating in a report on Monday, August 17th. One analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have assigned a Hold rating and four have issued a Sell rating to the stock. Based on data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and an average target price of $334.91.

Check Out Our Latest Report on Apple

About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Featured Articles Five stocks we like better than Apple Why Bitcoin ETFs May Be Worth Another Look as Inflows Rebound 3 Small-Cap Biotechs With Binary Catalysts on the Calendar Planet Labs Has Fallen Back to Earth, But Wall Street Still Sees a Rebound As Homeowners’ Premiums Surge, This Insurer Is Posting Record Profits

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Stoneridge Investment Partners LLC purchased a new position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) during the second quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The fund purchased 27,977 shares of the iPhone maker’s stock, valued at approximately $8,642,000. Apple comprises 5.6% of Stoneridge Investment Partners LLC’s portfolio, making the stock its biggest position.

Other hedge funds also recently bought and sold shares of the company. Sterling Wealth Management Inc. lifted its holdings in Apple by 0.3% during the 2nd quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock worth $3,351,000 after buying an additional 30 shares in the last quarter. Evansbrook LLC boosted its position in Apple by 0.4% in the 1st quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock valued at $2,054,000 after buying an additional 34 shares during the period. JMG Financial Group Ltd. grew its stake in shares of Apple by 0.7% in the first quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock worth $1,295,000 after acquiring an additional 35 shares in the last quarter. Reyes Financial Architecture Inc. increased its position in shares of Apple by 0.4% during the third quarter. Reyes Financial Architecture Inc. now owns 9,898 shares of the iPhone maker’s stock worth $2,520,000 after acquiring an additional 37 shares during the period. Finally, Advocate Investing Services LLC raised its stake in shares of Apple by 0.5% in the second quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker’s stock valued at $2,271,000 after acquiring an additional 39 shares in the last quarter. Institutional investors and hedge funds own 67.73% of the company’s stock.

Insider Buying and Selling In other news, insider Ben Borders sold 116 shares of Apple stock in a transaction on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the transaction, the insider directly owned 38,713 shares of the company’s stock, valued at $11,425,754.82. The trade was a 0.30% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is available through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the stock in a transaction on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the sale, the senior vice president owned 35,790 shares of the company’s stock, valued at approximately $11,345,787.90. This represents a 3.87% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last 90 days, insiders have sold 7,310 shares of company stock worth $2,279,378. Insiders own 0.06% of the company’s stock.

Key Apple News Here are the key news stories impacting Apple this week: Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. Analysts Set New Price Targets Several research firms recently commented on AAPL. China Renaissance cut Apple from a “buy” rating to a “hold” rating and set a $280.00 target price for the company. in a research note on Tuesday, August 4th. Sanford C. Bernstein reissued an “outperform” rating on shares of Apple in a research report on Monday, June 8th. Morgan Stanley reaffirmed an “overweight” rating and issued a $360.00 target price on shares of Apple in a report on Wednesday, September 2nd. Needham & Company LLC reiterated a “hold” rating on shares of Apple in a research note on Tuesday, September 8th. Finally, Deutsche Bank Aktiengesellschaft lowered shares of Apple from a “buy” rating to a “hold” rating in a report on Monday, August 17th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have given a Hold rating and four have issued a Sell rating to the company. According to data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $334.91.

Read Our Latest Report on AAPL

Apple Price Performance Apple stock opened at $332.27 on Monday. Apple Inc. has a fifty-two week low of $229.02 and a fifty-two week high of $344.57. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The company has a market capitalization of $4.85 trillion, a P/E ratio of 38.10, a PEG ratio of 2.89 and a beta of 1.08. The stock has a 50-day simple moving average of $318.20 and a 200-day simple moving average of $292.63.

Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. The firm had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm’s quarterly revenue was up 16.4% compared to the same quarter last year. During the same quarter last year, the business posted $1.57 EPS. Equities research analysts expect that Apple Inc. will post 8.74 earnings per share for the current year.

Apple Dividend Announcement The firm also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were given a dividend of $0.27 per share. The ex-dividend date was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. Apple’s dividend payout ratio (DPR) is 12.39%.

Apple Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Recommended Stories Five stocks we like better than Apple Why Bitcoin ETFs May Be Worth Another Look as Inflows Rebound 3 Small-Cap Biotechs With Binary Catalysts on the Calendar Planet Labs Has Fallen Back to Earth, But Wall Street Still Sees a Rebound As Homeowners’ Premiums Surge, This Insurer Is Posting Record Profits

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Lynch Asset Management Inc. bought a new stake in Apple Inc. (NASDAQ:AAPL – Free Report) in the second quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The fund bought 39,700 shares of the iPhone maker’s stock, valued at approximately $11,488,000. Apple comprises approximately 3.1% of Lynch Asset Management Inc.’s portfolio, making the stock its 7th largest holding.

A number of other large investors have also bought and sold shares of AAPL. Lifetime Wealth Management P.C. bought a new position in shares of Apple in the fourth quarter valued at about $41,000. ROSS JOHNSON & Associates LLC grew its holdings in Apple by 1,800.0% during the 1st quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock worth $42,000 after acquiring an additional 180 shares during the last quarter. LSV Asset Management acquired a new stake in Apple in the 4th quarter valued at about $65,000. Timmons Wealth Management LLC acquired a new stake in Apple in the 4th quarter valued at about $69,000. Finally, Inspire Investing LLC bought a new position in shares of Apple in the fourth quarter worth about $76,000. 67.73% of the stock is currently owned by institutional investors.

Apple News Roundup Here are the key news stories impacting Apple this week:

Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. Wall Street Analysts Forecast Growth AAPL has been the topic of several research analyst reports. DZ Bank cut shares of Apple from a “buy” rating to a “hold” rating and set a $310.00 price target on the stock. in a research note on Tuesday, August 4th. China Renaissance downgraded Apple from a “buy” rating to a “hold” rating and set a $280.00 price objective on the stock. in a report on Tuesday, August 4th. Oppenheimer reiterated a “market perform” rating on shares of Apple in a research report on Thursday. Maxim Group restated a “buy” rating and set a $350.00 target price (up from $310.00) on shares of Apple in a research report on Tuesday, June 9th. Finally, Deutsche Bank Aktiengesellschaft lowered Apple from a “buy” rating to a “hold” rating in a research note on Monday, August 17th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have issued a Hold rating and four have assigned a Sell rating to the company’s stock. According to MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average target price of $334.91. View Our Latest Stock Analysis on AAPL

Insider Buying and Selling In other news, insider Ben Borders sold 116 shares of Apple stock in a transaction on Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the sale, the insider owned 38,713 shares of the company’s stock, valued at approximately $11,425,754.82. This trade represents a 0.30% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,438 shares of the company’s stock in a transaction on Tuesday, September 8th. The shares were sold at an average price of $317.23, for a total value of $456,176.74. Following the sale, the senior vice president owned 34,352 shares of the company’s stock, valued at approximately $10,897,484.96. The trade was a 4.02% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last quarter, insiders have sold 7,310 shares of company stock worth $2,279,378. Company insiders own 0.06% of the company’s stock.

Apple Stock Performance NASDAQ AAPL opened at $332.27 on Monday. Apple Inc. has a one year low of $229.02 and a one year high of $344.57. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. The firm has a market cap of $4.85 trillion, a P/E ratio of 38.10, a P/E/G ratio of 2.89 and a beta of 1.08. The stock’s 50-day moving average is $318.20 and its 200-day moving average is $292.63.

Apple (NASDAQ:AAPL – Get Free Report) last posted its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. The business had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.Apple’s revenue for the quarter was up 16.4% compared to the same quarter last year. During the same period in the prior year, the business earned $1.57 EPS. Sell-side analysts anticipate that Apple Inc. will post 8.74 earnings per share for the current fiscal year.

Apple Announces Dividend The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were given a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s payout ratio is 12.39%.

About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Featured Articles Five stocks we like better than Apple Why Bitcoin ETFs May Be Worth Another Look as Inflows Rebound 3 Small-Cap Biotechs With Binary Catalysts on the Calendar Planet Labs Has Fallen Back to Earth, But Wall Street Still Sees a Rebound As Homeowners’ Premiums Surge, This Insurer Is Posting Record Profits Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

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M3 Wealth Management LLC purchased a new stake in Apple Inc. (NASDAQ:AAPL – Free Report) during the second quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm purchased 16,708 shares of the iPhone maker’s stock, valued at approximately $4,835,000. Apple makes up about 3.1% of M3 Wealth Management LLC’s holdings, making the stock its 9th largest position.

Other large investors have also modified their holdings of the company. Vanguard Group Inc. grew its position in shares of Apple by 1.9% during the fourth quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock worth $387,749,545,000 after acquiring an additional 26,856,752 shares during the last quarter. State Street Corp boosted its stake in shares of Apple by 1.1% in the fourth quarter. State Street Corp now owns 604,056,505 shares of the iPhone maker’s stock valued at $164,218,801,000 after buying an additional 6,555,392 shares in the last quarter. Geode Capital Management LLC increased its holdings in shares of Apple by 0.5% in the 4th quarter. Geode Capital Management LLC now owns 358,032,517 shares of the iPhone maker’s stock valued at $97,031,587,000 after purchasing an additional 1,866,103 shares in the last quarter. Morgan Stanley lifted its position in shares of Apple by 0.6% during the 4th quarter. Morgan Stanley now owns 230,483,035 shares of the iPhone maker’s stock valued at $62,659,118,000 after acquiring an additional 1,379,651 shares during the period. Finally, Norges Bank acquired a new stake in Apple in the fourth quarter valued at $52,266,468,000. Institutional investors and hedge funds own 67.73% of the company’s stock.

Apple Price Performance Shares of NASDAQ AAPL opened at $332.27 on Monday. The company has a market capitalization of $4.85 trillion, a price-to-earnings ratio of 38.10, a price-to-earnings-growth ratio of 2.89 and a beta of 1.08. Apple Inc. has a twelve month low of $229.02 and a twelve month high of $344.57. The business has a 50 day simple moving average of $318.20 and a 200-day simple moving average of $292.63. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66.

Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. The company had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm’s quarterly revenue was up 16.4% on a year-over-year basis. During the same quarter in the previous year, the firm posted $1.57 EPS. As a group, equities research analysts expect that Apple Inc. will post 8.74 earnings per share for the current year. Apple Announces Dividend The business also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were given a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. Apple’s payout ratio is 12.39%.

Insider Buying and Selling In related news, insider Ben Borders sold 116 shares of the stock in a transaction dated Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the transaction, the insider owned 38,713 shares of the company’s stock, valued at $11,425,754.82. This represents a 0.30% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,438 shares of Apple stock in a transaction on Tuesday, September 8th. The shares were sold at an average price of $317.23, for a total value of $456,176.74. Following the transaction, the senior vice president directly owned 34,352 shares of the company’s stock, valued at approximately $10,897,484.96. The trade was a 4.02% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last 90 days, insiders have sold 7,310 shares of company stock worth $2,279,378. 0.06% of the stock is currently owned by company insiders.

Analyst Ratings Changes Several analysts have commented on the company. Needham & Company LLC restated a “hold” rating on shares of Apple in a report on Tuesday, September 8th. HSBC reiterated a “buy” rating and issued a $366.00 price target on shares of Apple in a report on Tuesday, September 8th. Raymond James Financial restated a “market perform” rating on shares of Apple in a report on Friday, July 31st. Wells Fargo & Company reiterated an “overweight” rating and issued a $350.00 target price (up from $310.00) on shares of Apple in a report on Friday, July 31st. Finally, The Goldman Sachs Group initiated coverage on Apple in a research report on Monday, August 17th. They set a “buy” rating for the company. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have given a Hold rating and four have given a Sell rating to the stock. According to MarketBeat.com, the company presently has a consensus rating of “Moderate Buy” and a consensus target price of $334.91.

View Our Latest Stock Report on AAPL

Key Stories Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Further Reading Five stocks we like better than Apple Why Bitcoin ETFs May Be Worth Another Look as Inflows Rebound 3 Small-Cap Biotechs With Binary Catalysts on the Calendar Planet Labs Has Fallen Back to Earth, But Wall Street Still Sees a Rebound As Homeowners’ Premiums Surge, This Insurer Is Posting Record Profits

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Orca Investment Management LLC bought a new stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor bought 35,923 shares of the iPhone maker’s stock, valued at approximately $10,395,000. Apple accounts for approximately 7.5% of Orca Investment Management LLC’s investment portfolio, making the stock its 2nd biggest holding.

Several other institutional investors also recently added to or reduced their stakes in AAPL. Stoneridge Investment Partners LLC acquired a new position in shares of Apple during the second quarter worth approximately $8,642,000. Avalon Trust Co acquired a new position in Apple during the 2nd quarter valued at $118,720,000. Pacific Sage Partners LLC acquired a new position in Apple during the 2nd quarter valued at $9,225,000. TFR Capital LLC. bought a new stake in Apple in the 2nd quarter valued at $17,668,000. Finally, One Wealth Advisors LLC bought a new stake in Apple in the 2nd quarter valued at $41,525,000. 67.73% of the stock is owned by institutional investors.

Insider Activity In other news, SVP Jennifer Newstead sold 1,438 shares of the business’s stock in a transaction that occurred on Tuesday, September 8th. The stock was sold at an average price of $317.23, for a total value of $456,176.74. Following the transaction, the senior vice president directly owned 34,352 shares of the company’s stock, valued at $10,897,484.96. The trade was a 4.02% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, insider Ben Borders sold 116 shares of the stock in a transaction that occurred on Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total value of $34,236.24. Following the sale, the insider owned 38,713 shares in the company, valued at approximately $11,425,754.82. This trade represents a 0.30% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 7,310 shares of company stock worth $2,279,378 over the last ninety days. Insiders own 0.06% of the company’s stock.

Analysts Set New Price Targets A number of brokerages have recently commented on AAPL. Robert W. Baird upped their price objective on shares of Apple from $310.00 to $330.00 and gave the company an “outperform” rating in a research report on Friday, July 24th. Raymond James Financial reissued a “market perform” rating on shares of Apple in a research report on Friday, July 31st. China Renaissance lowered Apple from a “buy” rating to a “hold” rating and set a $280.00 price target on the stock. in a research note on Tuesday, August 4th. BTIG Research assumed coverage on Apple in a report on Monday, August 17th. They issued a “neutral” rating for the company. Finally, UBS Group reiterated a “neutral” rating on shares of Apple in a research report on Thursday. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have given a Hold rating and four have issued a Sell rating to the company. Based on data from MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus target price of $334.91. Read Our Latest Analysis on Apple

Apple Stock Performance Shares of NASDAQ:AAPL opened at $332.27 on Monday. The business’s fifty day moving average price is $318.20 and its two-hundred day moving average price is $292.63. Apple Inc. has a fifty-two week low of $229.02 and a fifty-two week high of $344.57. The stock has a market capitalization of $4.85 trillion, a price-to-earnings ratio of 38.10, a price-to-earnings-growth ratio of 2.89 and a beta of 1.08. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93.

Apple (NASDAQ:AAPL – Get Free Report) last issued its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, beating the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. During the same quarter in the previous year, the company earned $1.57 EPS. The firm’s revenue for the quarter was up 16.4% compared to the same quarter last year. As a group, analysts predict that Apple Inc. will post 8.74 EPS for the current fiscal year.

Apple Dividend Announcement The company also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were given a $0.27 dividend. The ex-dividend date was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. Apple’s payout ratio is 12.39%.

More Apple News Here are the key news stories impacting Apple this week:

Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Recommended Stories Five stocks we like better than Apple Why Bitcoin ETFs May Be Worth Another Look as Inflows Rebound 3 Small-Cap Biotechs With Binary Catalysts on the Calendar Planet Labs Has Fallen Back to Earth, But Wall Street Still Sees a Rebound As Homeowners’ Premiums Surge, This Insurer Is Posting Record Profits

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Leeward Financial Partners LLC acquired a new stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) during the 2nd quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor acquired 55,191 shares of the iPhone maker’s stock, valued at approximately $15,970,000. Apple accounts for 4.2% of Leeward Financial Partners LLC’s investment portfolio, making the stock its 7th largest holding.

Other large investors also recently modified their holdings of the company. Sterling Wealth Management Inc. raised its holdings in shares of Apple by 0.3% in the 2nd quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock worth $3,351,000 after acquiring an additional 30 shares during the last quarter. Evansbrook LLC boosted its stake in Apple by 0.4% during the 1st quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock valued at $2,054,000 after purchasing an additional 34 shares during the last quarter. JMG Financial Group Ltd. increased its holdings in Apple by 0.7% during the 1st quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock worth $1,295,000 after purchasing an additional 35 shares in the last quarter. Reyes Financial Architecture Inc. increased its holdings in Apple by 0.4% during the 3rd quarter. Reyes Financial Architecture Inc. now owns 9,898 shares of the iPhone maker’s stock worth $2,520,000 after purchasing an additional 37 shares in the last quarter. Finally, Advocate Investing Services LLC raised its stake in shares of Apple by 0.5% in the second quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker’s stock worth $2,271,000 after purchasing an additional 39 shares during the last quarter. 67.73% of the stock is currently owned by institutional investors.

Apple Price Performance Shares of NASDAQ AAPL opened at $332.27 on Monday. Apple Inc. has a 52 week low of $229.02 and a 52 week high of $344.57. The business has a 50-day simple moving average of $318.20 and a two-hundred day simple moving average of $292.63. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. The company has a market cap of $4.85 trillion, a P/E ratio of 38.10, a P/E/G ratio of 2.89 and a beta of 1.08.

Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating the consensus estimate of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. During the same period in the prior year, the business posted $1.57 earnings per share. The company’s revenue was up 16.4% on a year-over-year basis. Research analysts anticipate that Apple Inc. will post 8.74 earnings per share for the current fiscal year. Apple Announces Dividend The company also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were paid a $0.27 dividend. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple’s dividend payout ratio is currently 12.39%.

Insider Buying and Selling at Apple In other Apple news, insider Ben Borders sold 116 shares of the firm’s stock in a transaction on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the transaction, the insider directly owned 38,713 shares of the company’s stock, valued at $11,425,754.82. This trade represents a 0.30% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the business’s stock in a transaction on Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total transaction of $456,177.39. Following the transaction, the senior vice president owned 35,790 shares of the company’s stock, valued at $11,345,787.90. This trade represents a 3.87% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last three months, insiders sold 7,310 shares of company stock valued at $2,279,378. Insiders own 0.06% of the company’s stock.

Analyst Ratings Changes AAPL has been the subject of several recent research reports. Barclays reiterated an “underweight” rating and set a $245.00 price target (down from $253.00) on shares of Apple in a report on Friday, July 31st. Moffett Nathanson restated a “neutral” rating and set a $304.00 price objective on shares of Apple in a research note on Tuesday, September 8th. The Goldman Sachs Group initiated coverage on shares of Apple in a report on Monday, August 17th. They set a “buy” rating on the stock. Bank of America reiterated a “buy” rating and issued a $370.00 target price (down from $380.00) on shares of Apple in a research note on Thursday. Finally, Needham & Company LLC reissued a “hold” rating on shares of Apple in a research report on Tuesday, September 8th. One research analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have given a Hold rating and four have issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $334.91.

Get Our Latest Analysis on Apple

Key Headlines Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Read More Five stocks we like better than Apple Why Bitcoin ETFs May Be Worth Another Look as Inflows Rebound 3 Small-Cap Biotechs With Binary Catalysts on the Calendar Planet Labs Has Fallen Back to Earth, But Wall Street Still Sees a Rebound As Homeowners’ Premiums Surge, This Insurer Is Posting Record Profits

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Apple Inc. (NASDAQ:AAPL) is trending Monday, capping a busy stretch these past few weeks that included its product launch event and several new Mac announcements.

Apple stock is showing upward bias. What’s the outlook for AAPL shares? The Product Launch EventAt its event on September 9, Apple unveiled the iPhone Duo, described as the company’s first foldable iPhone featuring a breakthrough design intended to be both durable and versatile. Apple also debuted the iPhone 18 Pro and iPhone 18 Pro Max, introducing variable aperture, an advanced camera system, longer battery life and Siri AI powered by the A20 Pro chip.

The event also brought the Apple Watch Series 12 and Apple Watch Ultra 4, both featuring a new Health Sensing System that Apple says offers the most accurate heart rate sensing in a wearable, along with a new readiness score and Audio Intelligence features. Rounding out the announcements, Apple introduced AirPods 5, featuring open-ear Active Noise Cancellation, improved sound quality, hands-free Siri access and Live Translation.

Earlier Mac AnnouncementsSeparately, on August 25, Apple introduced the new Mac Studio featuring the M5 Max and M5 Ultra chips, positioning it as the company’s most powerful desktop for on-device AI and demanding professional workflows, with up to 4.3x faster performance and up to 512GB of unified memory.

Apple also unveiled the new Mac mini with M6 and M5 Pro chips, delivering up to 4x faster AI performance in its compact form factor. The chips themselves — M6, Apple’s first 2-nanometer chip, and M5 Ultra, its first quad-die architecture — were introduced alongside those Mac updates as the company’s biggest leap yet in performance and AI compute.

Analyst Consensus & Recent ActionsThe stock carries a Buy rating with an average price forecast of $334.94. Recent analyst moves include:

TD Cowen: Buy (Maintains Target to $400.00) (Sept. 10) Rosenblatt: Neutral (Maintains Target to $303.00) (Sept. 10) B of A Securities: Buy (Lowers Target to $370.00) (Sept. 10) Read Next

Apple Shares Trade FlatAAPL Price Action: At the time of publication, Apple shares are trading 0.06% higher at $332.47, according to data from Benzinga Pro.

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View of an Apple logo at an Apple store in Paris, France, April 23, 2025. REUTERS/Abdul Saboor/File Photo Elon ‌Musk’s X Corp ​and ​SpaceXAI <SPCX.O> said on ⁠Monday they ​have ​resolved their lawsuit in federal ​court ​in Texas alleging ‌Apple <AAPL.O> ⁠conspired to monopolize markets ​for ​smartphones ⁠and generative ​AI ​chatbots.

Space Exploration Technologies Corp (SPCX +2.04%) and Apple (AAPL +1.75%) are two of the largest publicly traded companies in the world. However, they are markedly different.

Apple, which focuses on consumer tech hardware, went public in 1980 and now has a market cap of nearly $4.7 trillion. SpaceX, which focuses on building rockets, broadband, and artificial intelligence (AI), only went public in June and has a market cap of over $2 trillion.

Wall Street sees strong upside for one of these stocks and remains neutral on the other, at least from an appreciation perspective.

Image source: Getty Images.

Apple: Analysts largely view the stock as fully valued While it often gets compared to hyperscalers, Apple varies in that it has been less direct in its AI strategy. The company is not investing hundreds of billions to build data centers, and it has spent far less than any other hyperscalers on capital expenditures.

The company recently turned over a new leaf with the departure of longtime CEO Tim Cook, who is being replaced by John Ternus. As the former senior vice president of hardware engineering, Ternus brings back traits of the late Steve Jobs, in that he is a "product guy."

Apple recently unveiled a slate of new products, including the Apple 18 Pro and the iPhone Duo, the company's foldable smartphone that starts at $1,999. It's one of the biggest changes to the iPhone in quite a while.

Apple stock has performed pretty well this year, up roughly 18%. But Wall Street analysts, on average, now view the stock to be nearly fully valued. Of the 32 analysts who have issued a research report on Apple over the past three months, 16 have a buy rating on the stock, 12 recommend holding, and four assigned a sell rating.

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The average price target among all the analysts is nearly $336 per share, implying about 5% upside from current levels (as of Sept. 10), according to TipRanks.

Earlier this month, Rosenblatt analyst Barton Crockett maintained a neutral rating on Apple and assigned a price target of $303 per share. Crockett believes the new iPhone rollout will be a major test for Ternus, demonstrating whether its product innovation can validate the current valuation.

Recently, Crockett, in a separate note, said gross margins could be pressured due to higher memory costs.

I certainly agree with the concerns about innovation. However, I do think Apple will be able to participate in the AI revolution by bringing AI to consumers through its hardware, which puts the company in a strong position. Furthermore, I like how Apple has not overinvested in AI infrastructure like other hyperscalers.

SpaceX: Controversial, but with significant potential upside SpaceX is the largest initial public offering ever, raising an incredible near-$86 billion once everything was said and done.

The company is built on its signature fully reusable rockets, which make voyages into space significantly cheaper and quicker than older methods. It's this innovation that serves as the backbone of the entire business.

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SpaceX has a launch business, a low-Earth-orbit satellite internet service, Starlink, and an artificial intelligence division, which encompasses the social platform X, Grok Intelligence, data centers on land, and a future terafac facility, among other things.

In its registration statement, SpaceX claims to have a $28.5 trillion total addressable market (TAM).

While SpaceX has begun signing some large data center deals, investors are split because much of what the company is attempting to do in space depends on getting its fully reusable, super-heavy-lift rocket, Starship, operational. The business is also incredibly capital-intensive.

Starship is still in testing mode, and SpaceX has talked about the rocket operating on a launch schedule more like a commercial airline. Still, the company is run by Elon Musk, who has significant market sway, and analysts, on average, still see significant upside.

Of the 35 analysts who have issued a research report on SpaceX over the past three months, 26 have a buy rating on the stock, six recommend holding, and three assigned a sell rating. The average price target is roughly $228 per share, implying roughly 51% upside from current levels (as of Sept. 10), according to TipRanks.

Earlier this month, Oppenheimer analyst Timothy Horan maintained an outperform rating on the stock and raised its price target from $250 per share to $280. Horan praised SpaceX's recent acquisition of Cursor, a platform that leverages AI to more easily write code that can create software.

Horan is bullish on SpaceX's vertically integrated platform, which now includes intelligence, data centers, proprietary chips, and broadband via Starlink. Horan said SpaceX is targeting a $100 billion revenue run rate by year's end and could hit $120 billion to $130 billion next year.

While I can certainly see the potential of SpaceX, I'm still cautious on the name, given the large valuation and capital-intensive nature of the business.

While everything Musk and the team want to do sounds incredible, I do think obstacles are inevitable, and the timelines for most of these ambitious projects will take much longer than investors expect.

Family Legacy Inc. purchased a new stake in Apple Inc. (NASDAQ:AAPL – Free Report) during the 2nd quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor purchased 37,693 shares of the iPhone maker’s stock, valued at approximately $10,907,000. Apple comprises about 2.9% of Family Legacy Inc.’s investment portfolio, making the stock its 4th largest position.

Other hedge funds and other institutional investors also recently added to or reduced their stakes in the company. Lifetime Wealth Management P.C. purchased a new position in shares of Apple during the fourth quarter worth about $41,000. ROSS JOHNSON & Associates LLC increased its position in shares of Apple by 1,800.0% during the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock worth $42,000 after purchasing an additional 180 shares in the last quarter. Timmons Wealth Management LLC purchased a new stake in shares of Apple in the 4th quarter valued at about $69,000. LSV Asset Management purchased a new stake in shares of Apple in the 4th quarter valued at about $65,000. Finally, Inspire Investing LLC acquired a new stake in shares of Apple in the 4th quarter valued at about $76,000. Institutional investors and hedge funds own 67.73% of the company’s stock.

Key Stories Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. Insider Activity at Apple In other Apple news, insider Ben Borders sold 116 shares of the firm’s stock in a transaction on Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the transaction, the insider owned 38,713 shares of the company’s stock, valued at approximately $11,425,754.82. This trade represents a 0.30% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,438 shares of the business’s stock in a transaction on Tuesday, September 8th. The stock was sold at an average price of $317.23, for a total value of $456,176.74. Following the completion of the transaction, the senior vice president directly owned 34,352 shares of the company’s stock, valued at approximately $10,897,484.96. This trade represents a 4.02% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold 7,310 shares of company stock worth $2,279,378 over the last quarter. Company insiders own 0.06% of the company’s stock. Wall Street Analyst Weigh In AAPL has been the topic of a number of research reports. BTIG Research started coverage on Apple in a research note on Monday, August 17th. They set a “neutral” rating on the stock. Jefferies Financial Group reiterated an “underperform” rating on shares of Apple in a research note on Wednesday. Rosenblatt Securities reissued a “neutral” rating and issued a $303.00 price objective on shares of Apple in a report on Thursday. China Renaissance lowered shares of Apple from a “buy” rating to a “hold” rating and set a $280.00 target price on the stock. in a research report on Tuesday, August 4th. Finally, Piper Sandler assumed coverage on shares of Apple in a report on Monday, August 17th. They issued an “overweight” rating on the stock. One research analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have issued a Hold rating and four have given a Sell rating to the stock. According to MarketBeat.com, the company presently has an average rating of “Moderate Buy” and a consensus price target of $334.91.

Check Out Our Latest Research Report on Apple

Apple Stock Performance Shares of AAPL stock opened at $332.27 on Friday. The stock has a fifty day moving average price of $318.20 and a 200 day moving average price of $292.45. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The stock has a market cap of $4.85 trillion, a PE ratio of 38.10, a P/E/G ratio of 2.88 and a beta of 1.08. Apple Inc. has a 1 year low of $229.02 and a 1 year high of $344.57.

Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The business had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. During the same quarter last year, the business posted $1.57 earnings per share. The business’s revenue for the quarter was up 16.4% on a year-over-year basis. Sell-side analysts forecast that Apple Inc. will post 8.74 earnings per share for the current fiscal year.

Apple Dividend Announcement The firm also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were given a $0.27 dividend. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s dividend payout ratio is currently 12.39%.

About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Read More Five stocks we like better than Apple Rocket Lab Tackles a Supply Chain Bottleneck as the Stock Hunts for a Bottom. Time to Buy? Optical Cable Corporation Is Starting to Get the Market’s Attention Oil Above $100 Is Creating a New Opportunity Beyond the Major Producers Is Nike’s Index Demotion a Warning or a Buying Opportunity? Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Libra Wealth LLC bought a new stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to its most recent filing with the SEC. The institutional investor bought 23,936 shares of the iPhone maker’s stock, valued at approximately $6,926,000. Apple comprises approximately 1.8% of Libra Wealth LLC’s investment portfolio, making the stock its 10th biggest holding.

A number of other hedge funds have also recently bought and sold shares of AAPL. Baron Silver Stevens Financial Advisors LLC raised its position in Apple by 65.6% in the 2nd quarter. Baron Silver Stevens Financial Advisors LLC now owns 66,717 shares of the iPhone maker’s stock valued at $19,305,000 after purchasing an additional 26,418 shares during the last quarter. Rainier Family Wealth Inc. increased its stake in shares of Apple by 14.1% in the first quarter. Rainier Family Wealth Inc. now owns 24,386 shares of the iPhone maker’s stock valued at $6,189,000 after buying an additional 3,014 shares in the last quarter. Eaton Cambridge Inc. raised its holdings in shares of Apple by 21.3% in the first quarter. Eaton Cambridge Inc. now owns 13,968 shares of the iPhone maker’s stock valued at $3,545,000 after buying an additional 2,450 shares during the last quarter. Torren Management LLC bought a new position in shares of Apple in the fourth quarter valued at about $1,178,000. Finally, Summit Wealth Partners LLC lifted its position in shares of Apple by 108.3% during the first quarter. Summit Wealth Partners LLC now owns 34,989 shares of the iPhone maker’s stock worth $8,880,000 after purchasing an additional 18,188 shares in the last quarter. 67.73% of the stock is owned by institutional investors.

Wall Street Analysts Forecast Growth AAPL has been the topic of a number of recent research reports. UBS Group reiterated a “neutral” rating on shares of Apple in a research report on Thursday. Piper Sandler assumed coverage on Apple in a research report on Monday, August 17th. They set an “overweight” rating for the company. Raymond James Financial reaffirmed a “market perform” rating on shares of Apple in a research note on Friday, July 31st. Citigroup reissued a “buy” rating on shares of Apple in a report on Thursday. Finally, Moffett Nathanson reissued a “neutral” rating and set a $304.00 price target on shares of Apple in a research note on Tuesday. One research analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have assigned a Hold rating and four have given a Sell rating to the company. According to MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average price target of $334.91.

Read Our Latest Stock Analysis on Apple Apple Stock Performance Shares of AAPL stock opened at $332.27 on Friday. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The company has a market capitalization of $4.85 trillion, a P/E ratio of 38.10, a price-to-earnings-growth ratio of 2.88 and a beta of 1.08. The company’s 50 day moving average price is $318.20 and its two-hundred day moving average price is $292.45. Apple Inc. has a 52 week low of $229.02 and a 52 week high of $344.57.

Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 EPS for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. The business had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm’s quarterly revenue was up 16.4% on a year-over-year basis. During the same period last year, the business posted $1.57 earnings per share. On average, analysts expect that Apple Inc. will post 8.74 earnings per share for the current fiscal year.

Apple Dividend Announcement The company also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s payout ratio is 12.39%.

Key Stories Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. Insider Activity In other news, insider Ben Borders sold 116 shares of the company’s stock in a transaction dated Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the transaction, the insider directly owned 38,713 shares of the company’s stock, valued at $11,425,754.82. This represents a 0.30% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the company’s stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total value of $456,177.39. Following the transaction, the senior vice president directly owned 35,790 shares of the company’s stock, valued at approximately $11,345,787.90. This trade represents a 3.87% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold 7,310 shares of company stock valued at $2,279,378 over the last ninety days. 0.06% of the stock is owned by insiders.

Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Read More Five stocks we like better than Apple Rocket Lab Tackles a Supply Chain Bottleneck as the Stock Hunts for a Bottom. Time to Buy? Optical Cable Corporation Is Starting to Get the Market’s Attention Oil Above $100 Is Creating a New Opportunity Beyond the Major Producers Is Nike’s Index Demotion a Warning or a Buying Opportunity? Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Leading Edge Financial Planning LLC purchased a new position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) during the 2nd quarter, according to its most recent disclosure with the Securities and Exchange Commission. The firm purchased 3,646 shares of the iPhone maker’s stock, valued at approximately $1,055,000. Apple accounts for about 0.2% of Leading Edge Financial Planning LLC’s investment portfolio, making the stock its 12th largest holding.

Several other large investors have also recently made changes to their positions in AAPL. Lifetime Wealth Management P.C. acquired a new stake in shares of Apple in the fourth quarter worth approximately $41,000. ROSS JOHNSON & Associates LLC increased its stake in Apple by 1,800.0% during the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock worth $42,000 after acquiring an additional 180 shares during the last quarter. LSV Asset Management purchased a new stake in Apple in the 4th quarter valued at about $65,000. Timmons Wealth Management LLC purchased a new position in shares of Apple during the 4th quarter worth approximately $69,000. Finally, Inspire Investing LLC purchased a new stake in shares of Apple in the 4th quarter valued at $76,000. 67.73% of the stock is currently owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades A number of analysts have recently weighed in on the company. TD Cowen reaffirmed a “buy” rating and set a $400.00 price objective on shares of Apple in a research report on Thursday. Moffett Nathanson reissued a “neutral” rating and set a $304.00 price objective on shares of Apple in a research report on Tuesday. Citigroup restated a “buy” rating on shares of Apple in a research note on Thursday. Bank of America reaffirmed a “buy” rating and issued a $370.00 target price (down from $380.00) on shares of Apple in a report on Thursday. Finally, Wells Fargo & Company reiterated an “overweight” rating and set a $350.00 price target (up from $310.00) on shares of Apple in a report on Friday, July 31st. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have given a Hold rating and four have issued a Sell rating to the company’s stock. Based on data from MarketBeat, Apple has an average rating of “Moderate Buy” and a consensus price target of $334.91.

Check Out Our Latest Analysis on Apple Apple Stock Up 1.7% Shares of Apple stock opened at $332.27 on Friday. Apple Inc. has a one year low of $229.02 and a one year high of $344.57. The company has a market cap of $4.85 trillion, a P/E ratio of 38.10, a PEG ratio of 2.88 and a beta of 1.08. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The firm has a fifty day moving average of $318.20 and a two-hundred day moving average of $292.45.

Apple (NASDAQ:AAPL – Get Free Report) last issued its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The business had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. During the same quarter in the previous year, the firm earned $1.57 earnings per share. The business’s quarterly revenue was up 16.4% compared to the same quarter last year. On average, analysts forecast that Apple Inc. will post 8.74 earnings per share for the current year.

Apple Dividend Announcement The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. Apple’s dividend payout ratio is 12.39%.

Key Stories Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. Insiders Place Their Bets In other news, insider Ben Borders sold 116 shares of the stock in a transaction dated Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the transaction, the insider owned 38,713 shares in the company, valued at $11,425,754.82. This trade represents a 0.30% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the firm’s stock in a transaction dated Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total transaction of $456,177.39. Following the completion of the sale, the senior vice president owned 35,790 shares of the company’s stock, valued at $11,345,787.90. This trade represents a 3.87% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders have sold 7,310 shares of company stock worth $2,279,378. Corporate insiders own 0.06% of the company’s stock.

Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Read More Five stocks we like better than Apple Rocket Lab Tackles a Supply Chain Bottleneck as the Stock Hunts for a Bottom. Time to Buy? Optical Cable Corporation Is Starting to Get the Market’s Attention Oil Above $100 Is Creating a New Opportunity Beyond the Major Producers Is Nike’s Index Demotion a Warning or a Buying Opportunity?

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Phillips Financial Management LLC purchased a new position in Apple Inc. (NASDAQ:AAPL – Free Report) in the second quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The fund purchased 20,863 shares of the iPhone maker’s stock, valued at approximately $6,037,000. Apple comprises about 0.4% of Phillips Financial Management LLC’s holdings, making the stock its 14th largest holding.

Several other large investors also recently made changes to their positions in AAPL. Lifetime Wealth Management P.C. bought a new stake in Apple during the fourth quarter worth approximately $41,000. ROSS JOHNSON & Associates LLC raised its position in shares of Apple by 1,800.0% in the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock valued at $42,000 after purchasing an additional 180 shares during the period. LSV Asset Management acquired a new stake in shares of Apple in the fourth quarter worth $65,000. Timmons Wealth Management LLC acquired a new stake in shares of Apple in the fourth quarter worth $69,000. Finally, Inspire Investing LLC bought a new stake in shares of Apple during the 4th quarter worth $76,000. Institutional investors own 67.73% of the company’s stock.

Apple News Roundup Here are the key news stories impacting Apple this week:

Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. Insiders Place Their Bets In other news, SVP Jennifer Newstead sold 1,439 shares of Apple stock in a transaction dated Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total transaction of $456,177.39. Following the sale, the senior vice president directly owned 35,790 shares in the company, valued at approximately $11,345,787.90. The trade was a 3.87% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, insider Ben Borders sold 116 shares of the company’s stock in a transaction dated Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the sale, the insider directly owned 38,713 shares in the company, valued at approximately $11,425,754.82. The trade was a 0.30% decrease in their position. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold 7,310 shares of company stock valued at $2,279,378 over the last 90 days. 0.06% of the stock is currently owned by corporate insiders. Analyst Upgrades and Downgrades AAPL has been the topic of a number of research analyst reports. DA Davidson reiterated a “neutral” rating and issued a $270.00 target price on shares of Apple in a research note on Wednesday, September 2nd. Jefferies Financial Group reissued an “underperform” rating on shares of Apple in a research report on Wednesday. Morgan Stanley restated an “overweight” rating and set a $360.00 price target on shares of Apple in a report on Wednesday, September 2nd. Rosenblatt Securities reaffirmed a “neutral” rating and issued a $303.00 price target on shares of Apple in a research report on Thursday. Finally, Moffett Nathanson reiterated a “neutral” rating and issued a $304.00 price objective on shares of Apple in a research note on Tuesday. One analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have issued a Hold rating and four have issued a Sell rating to the company’s stock. According to MarketBeat, Apple presently has an average rating of “Moderate Buy” and a consensus price target of $334.91.

Get Our Latest Analysis on AAPL

Apple Stock Up 1.7% Shares of AAPL opened at $332.27 on Friday. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The company has a 50-day simple moving average of $318.20 and a 200-day simple moving average of $292.45. Apple Inc. has a 52 week low of $229.02 and a 52 week high of $344.57. The firm has a market capitalization of $4.85 trillion, a P/E ratio of 38.10, a P/E/G ratio of 2.88 and a beta of 1.08.

Apple (NASDAQ:AAPL – Get Free Report) last released its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The business had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. During the same period last year, the business earned $1.57 earnings per share. The firm’s revenue for the quarter was up 16.4% compared to the same quarter last year. On average, equities research analysts expect that Apple Inc. will post 8.74 earnings per share for the current year.

Apple Dividend Announcement The company also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were paid a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio is presently 12.39%.

Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Read More Five stocks we like better than Apple Rocket Lab Tackles a Supply Chain Bottleneck as the Stock Hunts for a Bottom. Time to Buy? Optical Cable Corporation Is Starting to Get the Market’s Attention Oil Above $100 Is Creating a New Opportunity Beyond the Major Producers Is Nike’s Index Demotion a Warning or a Buying Opportunity?

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Next Capital Management LLC purchased a new position in Apple Inc. (NASDAQ:AAPL – Free Report) during the 2nd quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The fund purchased 26,355 shares of the iPhone maker’s stock, valued at approximately $7,626,000. Apple makes up about 2.1% of Next Capital Management LLC’s portfolio, making the stock its 14th biggest holding.

A number of other institutional investors and hedge funds have also recently bought and sold shares of AAPL. Vanguard Group Inc. grew its position in shares of Apple by 1.9% during the fourth quarter. Vanguard Group Inc. now owns 1,426,283,914 shares of the iPhone maker’s stock worth $387,749,545,000 after buying an additional 26,856,752 shares in the last quarter. State Street Corp increased its stake in shares of Apple by 1.1% in the fourth quarter. State Street Corp now owns 604,056,505 shares of the iPhone maker’s stock worth $164,218,801,000 after buying an additional 6,555,392 shares during the last quarter. Geode Capital Management LLC raised its holdings in Apple by 0.5% in the fourth quarter. Geode Capital Management LLC now owns 358,032,517 shares of the iPhone maker’s stock valued at $97,031,587,000 after acquiring an additional 1,866,103 shares in the last quarter. Morgan Stanley raised its holdings in Apple by 0.6% in the fourth quarter. Morgan Stanley now owns 230,483,035 shares of the iPhone maker’s stock valued at $62,659,118,000 after acquiring an additional 1,379,651 shares in the last quarter. Finally, Norges Bank bought a new position in Apple during the 4th quarter valued at $52,266,468,000. Hedge funds and other institutional investors own 67.73% of the company’s stock.

Insider Activity In other Apple news, insider Ben Borders sold 116 shares of the firm’s stock in a transaction that occurred on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the sale, the insider owned 38,713 shares in the company, valued at approximately $11,425,754.82. This trade represents a 0.30% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,438 shares of the firm’s stock in a transaction that occurred on Tuesday, September 8th. The shares were sold at an average price of $317.23, for a total transaction of $456,176.74. Following the completion of the sale, the senior vice president owned 34,352 shares in the company, valued at $10,897,484.96. The trade was a 4.02% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Over the last quarter, insiders sold 7,310 shares of company stock worth $2,279,378. 0.06% of the stock is currently owned by insiders.

Apple Price Performance Shares of AAPL opened at $332.27 on Friday. Apple Inc. has a 12 month low of $229.02 and a 12 month high of $344.57. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93. The stock has a fifty day moving average price of $318.20 and a 200 day moving average price of $292.45. The company has a market cap of $4.85 trillion, a P/E ratio of 38.10, a PEG ratio of 2.88 and a beta of 1.08. Apple (NASDAQ:AAPL – Get Free Report) last posted its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. During the same period last year, the business posted $1.57 earnings per share. The firm’s quarterly revenue was up 16.4% compared to the same quarter last year. On average, research analysts forecast that Apple Inc. will post 8.74 earnings per share for the current year.

Apple Announces Dividend The company also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were issued a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio (DPR) is 12.39%.

Analyst Upgrades and Downgrades Several research firms have recently weighed in on AAPL. Rosenblatt Securities reissued a “neutral” rating and issued a $303.00 target price on shares of Apple in a research report on Thursday. BTIG Research assumed coverage on Apple in a research note on Monday, August 17th. They issued a “neutral” rating for the company. Jefferies Financial Group reissued an “underperform” rating on shares of Apple in a report on Wednesday. Citigroup restated a “buy” rating on shares of Apple in a research note on Thursday. Finally, Needham & Company LLC reaffirmed a “hold” rating on shares of Apple in a report on Tuesday. One investment analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have given a Hold rating and four have given a Sell rating to the company’s stock. According to MarketBeat, Apple presently has a consensus rating of “Moderate Buy” and a consensus target price of $334.91.

Get Our Latest Stock Report on Apple

Trending Headlines about Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Featured Articles Five stocks we like better than Apple Rocket Lab Tackles a Supply Chain Bottleneck as the Stock Hunts for a Bottom. Time to Buy? Optical Cable Corporation Is Starting to Get the Market’s Attention Oil Above $100 Is Creating a New Opportunity Beyond the Major Producers Is Nike’s Index Demotion a Warning or a Buying Opportunity? Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Good Steward Wealth Advisors LLC bought a new stake in Apple Inc. (NASDAQ:AAPL – Free Report) during the 2nd quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The firm bought 4,515 shares of the iPhone maker’s stock, valued at approximately $1,306,000. Apple accounts for 0.8% of Good Steward Wealth Advisors LLC’s investment portfolio, making the stock its 20th biggest holding.

Other institutional investors and hedge funds have also modified their holdings of the company. Everett Harris & Co. CA acquired a new stake in Apple in the 2nd quarter worth about $1,182,612,000. Summit Global Investments purchased a new stake in Apple during the 2nd quarter worth approximately $23,692,000. Stack Financial Management Inc acquired a new position in shares of Apple during the second quarter valued at approximately $1,588,000. Oppenheimer Asset Management Inc. acquired a new position in shares of Apple during the second quarter valued at approximately $124,056,000. Finally, Bryn Mawr Trust Advisors LLC purchased a new position in shares of Apple in the second quarter valued at approximately $107,451,000. Hedge funds and other institutional investors own 67.73% of the company’s stock.

Apple Stock Up 1.7% NASDAQ AAPL opened at $332.27 on Friday. The business’s fifty day simple moving average is $318.20 and its 200-day simple moving average is $292.45. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. The firm has a market cap of $4.85 trillion, a PE ratio of 38.10, a P/E/G ratio of 2.88 and a beta of 1.08. Apple Inc. has a 52 week low of $229.02 and a 52 week high of $344.57.

Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm had revenue of $109.42 billion during the quarter, compared to analysts’ expectations of $109.04 billion. During the same period last year, the business earned $1.57 earnings per share. Apple’s revenue was up 16.4% compared to the same quarter last year. As a group, equities analysts anticipate that Apple Inc. will post 8.74 earnings per share for the current year. Apple Dividend Announcement The company also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were given a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s payout ratio is presently 12.39%.

Wall Street Analyst Weigh In AAPL has been the topic of a number of research analyst reports. Deutsche Bank Aktiengesellschaft lowered Apple from a “buy” rating to a “hold” rating in a research note on Monday, August 17th. Sanford C. Bernstein restated an “outperform” rating on shares of Apple in a report on Monday, June 8th. DZ Bank cut shares of Apple from a “buy” rating to a “hold” rating and set a $310.00 target price on the stock. in a research note on Tuesday, August 4th. Morgan Stanley reaffirmed an “overweight” rating and set a $360.00 target price on shares of Apple in a report on Wednesday, September 2nd. Finally, China Renaissance cut shares of Apple from a “buy” rating to a “hold” rating and set a $280.00 target price for the company. in a research report on Tuesday, August 4th. One analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have given a Hold rating and four have given a Sell rating to the company. Based on data from MarketBeat, Apple has an average rating of “Moderate Buy” and an average price target of $334.91.

Get Our Latest Stock Report on AAPL

Key Stories Impacting Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. Insider Buying and Selling In other news, insider Ben Borders sold 116 shares of the company’s stock in a transaction on Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total value of $34,236.24. Following the transaction, the insider owned 38,713 shares of the company’s stock, valued at $11,425,754.82. This represents a 0.30% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the stock in a transaction on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total value of $456,177.39. Following the transaction, the senior vice president owned 35,790 shares of the company’s stock, valued at approximately $11,345,787.90. This represents a 3.87% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold 7,310 shares of company stock worth $2,279,378 over the last quarter. 0.06% of the stock is currently owned by insiders.

Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Featured Articles Five stocks we like better than Apple Rocket Lab Tackles a Supply Chain Bottleneck as the Stock Hunts for a Bottom. Time to Buy? Optical Cable Corporation Is Starting to Get the Market’s Attention Oil Above $100 Is Creating a New Opportunity Beyond the Major Producers Is Nike’s Index Demotion a Warning or a Buying Opportunity? Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Trifecta Capital Advisors LLC bought a new stake in Apple Inc. (NASDAQ:AAPL – Free Report) in the second quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The firm bought 122,859 shares of the iPhone maker’s stock, valued at approximately $35,551,000. Apple accounts for 4.6% of Trifecta Capital Advisors LLC’s investment portfolio, making the stock its 4th biggest holding.

Several other hedge funds also recently made changes to their positions in the company. First National Bank of Hutchinson lifted its position in Apple by 24.6% during the fourth quarter. First National Bank of Hutchinson now owns 35,319 shares of the iPhone maker’s stock valued at $8,845,000 after buying an additional 6,982 shares during the period. Eagle Capital Management LLC increased its stake in shares of Apple by 0.5% in the 4th quarter. Eagle Capital Management LLC now owns 54,085 shares of the iPhone maker’s stock worth $13,544,000 after acquiring an additional 272 shares in the last quarter. Brighton Jones LLC increased its stake in shares of Apple by 14.8% in the 4th quarter. Brighton Jones LLC now owns 537,314 shares of the iPhone maker’s stock worth $134,554,000 after acquiring an additional 69,207 shares in the last quarter. Revolve Wealth Partners LLC lifted its position in Apple by 4.2% during the 4th quarter. Revolve Wealth Partners LLC now owns 66,857 shares of the iPhone maker’s stock valued at $16,742,000 after acquiring an additional 2,695 shares during the period. Finally, Highview Capital Management LLC DE boosted its stake in Apple by 2.4% during the fourth quarter. Highview Capital Management LLC DE now owns 50,264 shares of the iPhone maker’s stock worth $12,587,000 after acquiring an additional 1,155 shares in the last quarter. 67.73% of the stock is currently owned by institutional investors.

Key Apple News Here are the key news stories impacting Apple this week:

Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. Analysts Set New Price Targets Several equities analysts have recently issued reports on the stock. Raymond James Financial reiterated a “market perform” rating on shares of Apple in a report on Friday, July 31st. KGI Securities lowered Apple from an “outperform” rating to a “hold” rating and set a $315.00 price objective for the company. in a research report on Monday, June 22nd. Bank of America reiterated a “buy” rating and set a $370.00 price objective (down from $380.00) on shares of Apple in a research note on Thursday. Needham & Company LLC reissued a “hold” rating on shares of Apple in a report on Tuesday. Finally, Wells Fargo & Company reissued an “overweight” rating and issued a $350.00 target price (up from $310.00) on shares of Apple in a research note on Friday, July 31st. One analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have assigned a Hold rating and four have assigned a Sell rating to the company. Based on data from MarketBeat.com, Apple currently has a consensus rating of “Moderate Buy” and a consensus target price of $334.91. Read Our Latest Report on AAPL

Insider Buying and Selling In other news, SVP Jennifer Newstead sold 1,438 shares of the business’s stock in a transaction that occurred on Tuesday, September 8th. The shares were sold at an average price of $317.23, for a total transaction of $456,176.74. Following the completion of the transaction, the senior vice president directly owned 34,352 shares of the company’s stock, valued at $10,897,484.96. The trade was a 4.02% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, insider Ben Borders sold 116 shares of the stock in a transaction that occurred on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total transaction of $34,236.24. Following the transaction, the insider owned 38,713 shares in the company, valued at approximately $11,425,754.82. This trade represents a 0.30% decrease in their position. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold 7,310 shares of company stock valued at $2,279,378 over the last quarter. Company insiders own 0.06% of the company’s stock.

Apple Stock Up 1.7% Apple stock opened at $332.27 on Friday. Apple Inc. has a 12 month low of $229.02 and a 12 month high of $344.57. The stock has a fifty day simple moving average of $318.20 and a two-hundred day simple moving average of $292.45. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. The firm has a market cap of $4.85 trillion, a price-to-earnings ratio of 38.10, a PEG ratio of 2.88 and a beta of 1.08.

Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. During the same period in the prior year, the company posted $1.57 earnings per share. The company’s quarterly revenue was up 16.4% on a year-over-year basis. Equities analysts predict that Apple Inc. will post 8.74 EPS for the current fiscal year.

Apple Dividend Announcement The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s dividend payout ratio (DPR) is presently 12.39%.

About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Featured Articles Five stocks we like better than Apple Rocket Lab Tackles a Supply Chain Bottleneck as the Stock Hunts for a Bottom. Time to Buy? Optical Cable Corporation Is Starting to Get the Market’s Attention Oil Above $100 Is Creating a New Opportunity Beyond the Major Producers Is Nike’s Index Demotion a Warning or a Buying Opportunity? Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Plan Group Financial LLC acquired a new stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the second quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm acquired 26,338 shares of the iPhone maker’s stock, valued at approximately $7,621,000. Apple comprises approximately 1.6% of Plan Group Financial LLC’s holdings, making the stock its 15th biggest position.

Several other hedge funds and other institutional investors also recently made changes to their positions in AAPL. Sterling Wealth Management Inc. increased its holdings in Apple by 0.3% during the 2nd quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock worth $3,351,000 after purchasing an additional 30 shares in the last quarter. Evansbrook LLC lifted its holdings in shares of Apple by 0.4% in the first quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock valued at $2,054,000 after purchasing an additional 34 shares in the last quarter. JMG Financial Group Ltd. boosted its position in shares of Apple by 0.7% during the first quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock valued at $1,295,000 after buying an additional 35 shares during the last quarter. Reyes Financial Architecture Inc. boosted its position in shares of Apple by 0.4% during the third quarter. Reyes Financial Architecture Inc. now owns 9,898 shares of the iPhone maker’s stock valued at $2,520,000 after buying an additional 37 shares during the last quarter. Finally, Advocate Investing Services LLC grew its holdings in Apple by 0.5% during the second quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker’s stock worth $2,271,000 after buying an additional 39 shares in the last quarter. 67.73% of the stock is owned by institutional investors.

Insider Activity In related news, insider Ben Borders sold 116 shares of the stock in a transaction dated Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the transaction, the insider owned 38,713 shares in the company, valued at approximately $11,425,754.82. This represents a 0.30% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the firm’s stock in a transaction dated Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the sale, the senior vice president owned 35,790 shares of the company’s stock, valued at $11,345,787.90. This trade represents a 3.87% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders have sold 7,310 shares of company stock valued at $2,279,378. 0.06% of the stock is owned by company insiders.

Apple Stock Performance Shares of Apple stock opened at $332.27 on Friday. The business’s fifty day simple moving average is $318.20 and its 200 day simple moving average is $292.45. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. Apple Inc. has a 12 month low of $229.02 and a 12 month high of $344.57. The firm has a market capitalization of $4.85 trillion, a P/E ratio of 38.10, a price-to-earnings-growth ratio of 2.88 and a beta of 1.08. Apple (NASDAQ:AAPL – Get Free Report) last announced its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The firm had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. During the same quarter in the prior year, the company earned $1.57 EPS. The business’s revenue for the quarter was up 16.4% on a year-over-year basis. As a group, analysts anticipate that Apple Inc. will post 8.74 EPS for the current year.

Apple Dividend Announcement The business also recently declared a quarterly dividend, which was paid on Thursday, August 13th. Investors of record on Monday, August 10th were issued a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s payout ratio is 12.39%.

Trending Headlines about Apple Here are the key news stories impacting Apple this week:

Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. Analyst Ratings Changes A number of equities research analysts recently commented on the company. HSBC reissued a “buy” rating and issued a $366.00 price target on shares of Apple in a research report on Tuesday. DA Davidson reaffirmed a “neutral” rating and set a $270.00 price objective on shares of Apple in a report on Wednesday, September 2nd. KGI Securities lowered shares of Apple from an “outperform” rating to a “hold” rating and set a $315.00 target price for the company. in a research note on Monday, June 22nd. JPMorgan Chase & Co. lowered their target price on shares of Apple from $345.00 to $340.00 and set an “overweight” rating for the company in a report on Friday, July 31st. Finally, Oppenheimer reissued a “market perform” rating on shares of Apple in a research report on Thursday. One investment analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have assigned a Hold rating and four have assigned a Sell rating to the stock. Based on data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average target price of $334.91.

Read Our Latest Stock Analysis on Apple

About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Featured Articles Five stocks we like better than Apple Rocket Lab Tackles a Supply Chain Bottleneck as the Stock Hunts for a Bottom. Time to Buy? Optical Cable Corporation Is Starting to Get the Market’s Attention Oil Above $100 Is Creating a New Opportunity Beyond the Major Producers Is Nike’s Index Demotion a Warning or a Buying Opportunity? Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Clearstead Trust LLC bought a new position in Apple Inc. (NASDAQ:AAPL – Free Report) during the 2nd quarter, according to the company in its most recent 13F filing with the Securities & Exchange Commission. The firm bought 109,097 shares of the iPhone maker’s stock, valued at approximately $31,568,000. Apple comprises approximately 4.1% of Clearstead Trust LLC’s investment portfolio, making the stock its 4th biggest position.

A number of other large investors have also added to or reduced their stakes in AAPL. First National Bank of Hutchinson boosted its position in Apple by 24.6% in the fourth quarter. First National Bank of Hutchinson now owns 35,319 shares of the iPhone maker’s stock worth $8,845,000 after purchasing an additional 6,982 shares during the last quarter. Eagle Capital Management LLC raised its position in Apple by 0.5% in the fourth quarter. Eagle Capital Management LLC now owns 54,085 shares of the iPhone maker’s stock worth $13,544,000 after acquiring an additional 272 shares during the period. Brighton Jones LLC boosted its stake in shares of Apple by 14.8% during the 4th quarter. Brighton Jones LLC now owns 537,314 shares of the iPhone maker’s stock worth $134,554,000 after acquiring an additional 69,207 shares during the last quarter. Revolve Wealth Partners LLC increased its stake in shares of Apple by 4.2% in the 4th quarter. Revolve Wealth Partners LLC now owns 66,857 shares of the iPhone maker’s stock worth $16,742,000 after purchasing an additional 2,695 shares in the last quarter. Finally, Highview Capital Management LLC DE raised its holdings in Apple by 2.4% in the 4th quarter. Highview Capital Management LLC DE now owns 50,264 shares of the iPhone maker’s stock worth $12,587,000 after purchasing an additional 1,155 shares during the period. Institutional investors own 67.73% of the company’s stock.

Insider Transactions at Apple In other Apple news, SVP Jennifer Newstead sold 1,439 shares of the company’s stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total transaction of $456,177.39. Following the sale, the senior vice president directly owned 35,790 shares in the company, valued at $11,345,787.90. This represents a 3.87% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this link. Also, insider Ben Borders sold 116 shares of the firm’s stock in a transaction that occurred on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the sale, the insider directly owned 38,713 shares of the company’s stock, valued at $11,425,754.82. The trade was a 0.30% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last ninety days, insiders sold 7,310 shares of company stock valued at $2,279,378. 0.06% of the stock is owned by insiders.

Analysts Set New Price Targets A number of research analysts have recently weighed in on the company. Morgan Stanley reaffirmed an “overweight” rating and set a $360.00 price objective on shares of Apple in a research report on Wednesday, September 2nd. Rosenblatt Securities reiterated a “neutral” rating and issued a $303.00 price target on shares of Apple in a research report on Thursday. Maxim Group restated a “buy” rating and set a $350.00 price objective (up from $310.00) on shares of Apple in a research report on Tuesday, June 9th. HSBC reaffirmed a “buy” rating and issued a $366.00 target price on shares of Apple in a report on Tuesday. Finally, Deutsche Bank Aktiengesellschaft downgraded Apple from a “buy” rating to a “hold” rating in a research report on Monday, August 17th. One investment analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have given a Hold rating and four have issued a Sell rating to the stock. According to data from MarketBeat, Apple has a consensus rating of “Moderate Buy” and a consensus target price of $334.91. Read Our Latest Stock Analysis on AAPL

Apple Stock Up 1.7% Shares of AAPL opened at $332.27 on Friday. The stock has a market capitalization of $4.85 trillion, a price-to-earnings ratio of 38.10, a price-to-earnings-growth ratio of 2.88 and a beta of 1.08. Apple Inc. has a 1 year low of $229.02 and a 1 year high of $344.57. The business’s 50 day simple moving average is $318.20 and its 200-day simple moving average is $292.45. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93.

Apple (NASDAQ:AAPL – Get Free Report) last posted its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. The firm had revenue of $109.42 billion during the quarter, compared to analyst estimates of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. Apple’s revenue for the quarter was up 16.4% compared to the same quarter last year. During the same period last year, the firm posted $1.57 earnings per share. As a group, equities analysts expect that Apple Inc. will post 8.74 earnings per share for the current fiscal year.

Apple Announces Dividend The firm also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were given a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio is currently 12.39%.

Apple News Summary Here are the key news stories impacting Apple this week:

Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Further Reading Five stocks we like better than Apple Rocket Lab Tackles a Supply Chain Bottleneck as the Stock Hunts for a Bottom. Time to Buy? Optical Cable Corporation Is Starting to Get the Market’s Attention Oil Above $100 Is Creating a New Opportunity Beyond the Major Producers Is Nike’s Index Demotion a Warning or a Buying Opportunity? Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Mill Capital Management LLC bought a new stake in shares of Apple Inc. (NASDAQ:AAPL – Free Report) in the 2nd quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The fund bought 502,607 shares of the iPhone maker’s stock, valued at approximately $145,434,000. Apple accounts for 9.7% of Mill Capital Management LLC’s holdings, making the stock its biggest holding.

Other hedge funds and other institutional investors have also added to or reduced their stakes in the company. Sterling Wealth Management Inc. increased its stake in shares of Apple by 0.3% in the 2nd quarter. Sterling Wealth Management Inc. now owns 11,579 shares of the iPhone maker’s stock worth $3,351,000 after purchasing an additional 30 shares in the last quarter. Evansbrook LLC lifted its position in Apple by 0.4% during the first quarter. Evansbrook LLC now owns 8,095 shares of the iPhone maker’s stock valued at $2,054,000 after purchasing an additional 34 shares in the last quarter. JMG Financial Group Ltd. lifted its position in Apple by 0.7% during the first quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock valued at $1,295,000 after purchasing an additional 35 shares in the last quarter. Reyes Financial Architecture Inc. lifted its position in Apple by 0.4% during the third quarter. Reyes Financial Architecture Inc. now owns 9,898 shares of the iPhone maker’s stock valued at $2,520,000 after purchasing an additional 37 shares in the last quarter. Finally, Advocate Investing Services LLC grew its holdings in Apple by 0.5% during the second quarter. Advocate Investing Services LLC now owns 7,847 shares of the iPhone maker’s stock valued at $2,271,000 after purchasing an additional 39 shares during the period. 67.73% of the stock is owned by hedge funds and other institutional investors.

Analyst Ratings Changes A number of analysts have commented on AAPL shares. Phillip Securities cut Apple from a “hold” rating to a “moderate sell” rating in a research report on Monday, August 3rd. Piper Sandler started coverage on Apple in a research report on Monday, August 17th. They set an “overweight” rating on the stock. HSBC reiterated a “buy” rating and set a $366.00 price objective on shares of Apple in a research note on Tuesday. Morgan Stanley reissued an “overweight” rating and issued a $360.00 target price on shares of Apple in a report on Wednesday, September 2nd. Finally, Rosenblatt Securities restated a “neutral” rating and set a $303.00 target price on shares of Apple in a research note on Thursday. One investment analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have assigned a Hold rating and four have assigned a Sell rating to the stock. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average price target of $334.91.

Check Out Our Latest Stock Analysis on AAPL Apple News Summary Here are the key news stories impacting Apple this week:

Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. Apple Stock Performance NASDAQ AAPL opened at $332.27 on Friday. The firm has a market cap of $4.85 trillion, a price-to-earnings ratio of 38.10, a price-to-earnings-growth ratio of 2.88 and a beta of 1.08. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. The business has a 50-day moving average price of $318.20 and a 200-day moving average price of $292.45. Apple Inc. has a twelve month low of $229.02 and a twelve month high of $344.57.

Apple (NASDAQ:AAPL – Get Free Report) last issued its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The company had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. During the same quarter last year, the company earned $1.57 EPS. The firm’s quarterly revenue was up 16.4% on a year-over-year basis. As a group, equities research analysts predict that Apple Inc. will post 8.74 EPS for the current fiscal year.

Apple Dividend Announcement The business also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were given a dividend of $0.27 per share. The ex-dividend date was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s dividend payout ratio (DPR) is presently 12.39%.

Insider Activity at Apple In related news, SVP Jennifer Newstead sold 1,438 shares of the firm’s stock in a transaction on Tuesday, September 8th. The shares were sold at an average price of $317.23, for a total transaction of $456,176.74. Following the completion of the transaction, the senior vice president directly owned 34,352 shares of the company’s stock, valued at approximately $10,897,484.96. This trade represents a 4.02% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this link. Also, insider Ben Borders sold 116 shares of Apple stock in a transaction on Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the sale, the insider owned 38,713 shares in the company, valued at approximately $11,425,754.82. This represents a 0.30% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last quarter, insiders have sold 7,310 shares of company stock worth $2,279,378. Company insiders own 0.06% of the company’s stock.

Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Featured Articles Five stocks we like better than Apple Rocket Lab Tackles a Supply Chain Bottleneck as the Stock Hunts for a Bottom. Time to Buy? Optical Cable Corporation Is Starting to Get the Market’s Attention Oil Above $100 Is Creating a New Opportunity Beyond the Major Producers Is Nike’s Index Demotion a Warning or a Buying Opportunity?

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Integrity Advisory Solutions LLC increased its position in Apple Inc. (NASDAQ:AAPL – Free Report) by 17.9% in the second quarter, according to the company in its most recent filing with the Securities & Exchange Commission. The firm owned 18,885 shares of the iPhone maker’s stock after purchasing an additional 2,870 shares during the quarter. Apple makes up about 0.6% of Integrity Advisory Solutions LLC’s investment portfolio, making the stock its 19th largest holding. Integrity Advisory Solutions LLC’s holdings in Apple were worth $5,465,000 at the end of the most recent reporting period.

Other hedge funds also recently bought and sold shares of the company. Lifetime Wealth Management P.C. bought a new position in shares of Apple during the 4th quarter valued at approximately $41,000. ROSS JOHNSON & Associates LLC increased its stake in shares of Apple by 1,800.0% in the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock worth $42,000 after purchasing an additional 180 shares in the last quarter. LSV Asset Management purchased a new position in shares of Apple in the fourth quarter valued at about $65,000. Timmons Wealth Management LLC bought a new position in shares of Apple in the fourth quarter worth about $69,000. Finally, Inspire Investing LLC purchased a new stake in shares of Apple during the fourth quarter worth about $76,000. Institutional investors own 67.73% of the company’s stock.

Apple Trading Up 1.7% Shares of Apple stock opened at $332.27 on Friday. The stock has a market cap of $4.85 trillion, a PE ratio of 38.10, a price-to-earnings-growth ratio of 2.83 and a beta of 1.08. The firm has a fifty day moving average price of $318.20 and a 200 day moving average price of $292.45. Apple Inc. has a 1 year low of $229.02 and a 1 year high of $344.57. The company has a debt-to-equity ratio of 0.66, a current ratio of 1.00 and a quick ratio of 0.93.

Apple (NASDAQ:AAPL – Get Free Report) last posted its quarterly earnings data on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.89 by $0.13. The business had revenue of $109.42 billion for the quarter, compared to the consensus estimate of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The company’s revenue was up 16.4% compared to the same quarter last year. During the same period last year, the firm posted $1.57 earnings per share. Equities research analysts predict that Apple Inc. will post 8.74 earnings per share for the current year. Apple Announces Dividend The firm also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were paid a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple’s dividend payout ratio (DPR) is 12.39%.

Insider Buying and Selling at Apple In related news, SVP Jennifer Newstead sold 1,438 shares of the business’s stock in a transaction on Tuesday, September 8th. The stock was sold at an average price of $317.23, for a total value of $456,176.74. Following the sale, the senior vice president owned 34,352 shares in the company, valued at approximately $10,897,484.96. The trade was a 4.02% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, insider Ben Borders sold 116 shares of the firm’s stock in a transaction dated Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total value of $34,236.24. Following the transaction, the insider directly owned 38,713 shares in the company, valued at approximately $11,425,754.82. The trade was a 0.30% decrease in their position. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last three months, insiders have sold 7,310 shares of company stock valued at $2,279,378. 0.06% of the stock is owned by insiders.

Apple News Summary Here are the key news stories impacting Apple this week:

Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. Analysts Set New Price Targets Several brokerages have recently issued reports on AAPL. Oppenheimer reaffirmed a “market perform” rating on shares of Apple in a report on Thursday. Rosenblatt Securities reissued a “neutral” rating and issued a $303.00 price objective on shares of Apple in a research note on Thursday. Rothschild & Co Redburn set a $400.00 target price on shares of Apple and gave the company a “buy” rating in a research report on Monday, August 17th. Weiss Ratings raised Apple from a “buy (b-)” rating to a “buy (b)” rating in a research note on Monday, August 3rd. Finally, HSBC restated a “buy” rating and set a $366.00 price target on shares of Apple in a report on Tuesday. One investment analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have assigned a Hold rating and four have assigned a Sell rating to the stock. According to MarketBeat, Apple currently has a consensus rating of “Moderate Buy” and a consensus price target of $334.91.

Get Our Latest Stock Report on AAPL

About Apple (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Recommended Stories Five stocks we like better than Apple Block Makes a Federal Trust Bank Move That Could Reshape Its Fintech Model Kroger’s Textbook Entry for Buy-and-Hold Investors AST SpaceMobile Looks to Extend Its 30-Day FCC Satellite Testing Window Amgen Drops 10% on a Trial It Didn’t Even Run Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

Receive News & Ratings for Apple Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Apple and related companies with MarketBeat.com's FREE daily email newsletter.

Daymark Wealth Partners LLC boosted its holdings in Apple Inc. (NASDAQ:AAPL – Free Report) by 6.3% during the second quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 859,143 shares of the iPhone maker’s stock after acquiring an additional 51,002 shares during the quarter. Apple accounts for about 6.1% of Daymark Wealth Partners LLC’s investment portfolio, making the stock its 2nd biggest position. Daymark Wealth Partners LLC’s holdings in Apple were worth $248,602,000 as of its most recent SEC filing.

Other hedge funds have also recently added to or reduced their stakes in the company. Lifetime Wealth Management P.C. acquired a new stake in shares of Apple in the 4th quarter valued at $41,000. ROSS JOHNSON & Associates LLC lifted its stake in shares of Apple by 1,800.0% during the first quarter. ROSS JOHNSON & Associates LLC now owns 190 shares of the iPhone maker’s stock valued at $42,000 after acquiring an additional 180 shares during the period. Timmons Wealth Management LLC bought a new stake in shares of Apple during the fourth quarter worth approximately $69,000. LSV Asset Management acquired a new position in Apple in the fourth quarter valued at approximately $65,000. Finally, Inspire Investing LLC bought a new position in Apple in the fourth quarter valued at approximately $76,000. Institutional investors and hedge funds own 67.73% of the company’s stock.

Insider Buying and Selling In other news, insider Ben Borders sold 116 shares of the company’s stock in a transaction on Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total transaction of $34,236.24. Following the transaction, the insider owned 38,713 shares of the company’s stock, valued at $11,425,754.82. This represents a 0.30% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,438 shares of the company’s stock in a transaction on Tuesday, September 8th. The stock was sold at an average price of $317.23, for a total transaction of $456,176.74. Following the completion of the transaction, the senior vice president directly owned 34,352 shares in the company, valued at approximately $10,897,484.96. The trade was a 4.02% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold 7,310 shares of company stock valued at $2,279,378 over the last ninety days. 0.06% of the stock is currently owned by company insiders.

Apple News Summary Here are the key news stories impacting Apple this week: Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple’s $1,999 foldable iPhone, scheduled to arrive October 23, could drive upgrades, deepen ecosystem engagement and add a high-margin premium product category. Some analysts believe foldables could eventually account for 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone Positive Sentiment: Analysts see renewed hardware momentum. Alongside the Duo, Apple unveiled the iPhone 18 Pro lineup, new Apple Watch models, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 target, supporting the bullish reaction. TD Cowen reiterates Buy rating Positive Sentiment: Carrier promotions could reduce sticker-price resistance. T-Mobile, AT&T and Verizon are offering installment and trade-in incentives for the expensive Duo, potentially broadening access without an immediate industrywide price war. Wireless carrier promotions Neutral Sentiment: Wall Street remains divided. Bank of America retained a Buy rating but lowered its price target to $370, while Rosenblatt kept a Neutral rating and $303 target. The debate centers on Duo demand, supply constraints, valuation and the durability of the upgrade cycle. Negative Sentiment: Margin pressure remains the main risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Management has already guided to lower gross margins, raising concerns that pricing may not fully offset higher costs. Apple margin pressure from memory costs Negative Sentiment: Premium valuation and competition limit upside. Apple trades near the upper end of its historical earnings multiple, while Huawei, Xiaomi and Samsung remain strong competitors in China and the foldable market. Negative Sentiment: Insider selling is a modest cautionary signal. SVP Jennifer Newstead sold approximately $456,000 of stock, reducing her direct holdings by about 4%, although she retains a substantial position. Apple Price Performance Shares of NASDAQ:AAPL opened at $332.27 on Friday. The firm has a 50 day moving average of $318.20 and a 200-day moving average of $292.45. The stock has a market capitalization of $4.85 trillion, a PE ratio of 38.10, a PEG ratio of 2.83 and a beta of 1.08. The company has a current ratio of 1.00, a quick ratio of 0.93 and a debt-to-equity ratio of 0.66. Apple Inc. has a 12 month low of $229.02 and a 12 month high of $344.57.

Apple (NASDAQ:AAPL – Get Free Report) last issued its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating analysts’ consensus estimates of $1.89 by $0.13. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm had revenue of $109.42 billion for the quarter, compared to analyst estimates of $109.04 billion. During the same quarter last year, the business posted $1.57 earnings per share. The company’s quarterly revenue was up 16.4% on a year-over-year basis. On average, equities research analysts predict that Apple Inc. will post 8.74 EPS for the current fiscal year.

Apple Announces Dividend The company also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were issued a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend was Monday, August 10th. Apple’s payout ratio is currently 12.39%.

Analyst Upgrades and Downgrades Several brokerages recently commented on AAPL. Weiss Ratings raised Apple from a “buy (b-)” rating to a “buy (b)” rating in a research note on Monday, August 3rd. Sanford C. Bernstein reaffirmed an “outperform” rating on shares of Apple in a research report on Monday, June 8th. KeyCorp reiterated an “underweight” rating on shares of Apple in a report on Friday, September 4th. Wells Fargo & Company reiterated an “overweight” rating and issued a $350.00 price objective (up from $310.00) on shares of Apple in a research report on Friday, July 31st. Finally, Deutsche Bank Aktiengesellschaft lowered shares of Apple from a “buy” rating to a “hold” rating in a research note on Monday, August 17th. One investment analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating, twelve have assigned a Hold rating and four have given a Sell rating to the company’s stock. According to MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average price target of $334.91.

Check Out Our Latest Research Report on AAPL

Apple Company Profile (Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.

Further Reading Five stocks we like better than Apple Block Makes a Federal Trust Bank Move That Could Reshape Its Fintech Model Kroger’s Textbook Entry for Buy-and-Hold Investors AST SpaceMobile Looks to Extend Its 30-Day FCC Satellite Testing Window Amgen Drops 10% on a Trial It Didn’t Even Run Want to see what other hedge funds are holding AAPL? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Apple Inc. (NASDAQ:AAPL – Free Report).

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Over his 15-year tenure as CEO, Tim Cook grew Apple (AAPL +1.75%) from a market cap of around $350 billion to well over $4 trillion. The strategy was fairly straightforward.

Apple regularly releases new versions of its winning products like iPhone, Mac, and iPad; penetrates a few key product categories in wearables and headphones/earbuds; and expands its services (like app store revenue, advertising, iCloud, Apple Music, Apple TV, Apple Pay, etc.) to complement its hardware ecosystem.

That strategy unlocked steadily rising profits and free cash flow (FCF), which Apple used to reinvest in its core business, grow its dividend, and buy back gobs of its own stock.

For years, Apple has had by far the largest buyback budget of any U.S. company. But that all could change under new CEO John Ternus.

Image source: Getty Images.

Apple is reducing buybacks even as earnings growth accelerates Cook's specialty was operations, but Ternus served as vice president of hardware engineering before becoming CEO. Hiring Ternus as CEO sends a clear signal to Wall Street that Apple is gearing up for a period of innovation rather than relying on its growing services network, marginal product upgrades, and stock buybacks to fuel earnings growth.

Even under Cook's leadership, Apple has already been pulling back on buybacks as it geared up for major product upgrades and new releases discussed during Apple's latest Sept. 9 event.

Data by YCharts.

As you can see in the chart, Apple's trailing-12-month buybacks peaked at $100 billion but have since declined to $82.2 billion. Meanwhile, Nvidia's (NVDA -0.03%) buybacks have been surging in lockstep with its FCF, while major tech stocks like Microsoft, Meta Platforms, and Alphabet -- which used to be buyback leaders -- have since pulled back in buybacks as they invest heavily in artificial intelligence (AI).

Data by YCharts.

For years, Apple's services sales were growing faster than its product revenue. But that trend has changed, as Apple reported its best third quarter in five years on July 30, which included an 18.1% year-over-year increase in product sales.

Granted, some of that jump could have been due to consumers anticipating price increases in response to rising memory chip costs. But it's still encouraging to see Apple's earnings growth pick up after years of sluggish results.

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Nvidia's capital return program has room to run Under Ternus, I'd expect Apple to continue paying sizable, albeit lower, buybacks while also reinvesting more capital in the business to grow its product portfolio. Meanwhile, Nvidia looks well-positioned to continue expanding its capital return program.

In its latest quarter, Nvidia spent $19.73 billion on buybacks and $6.05 billion on dividends after raising its dividend by 2,400% earlier this year. Meanwhile, Apple repurchased $25.95 billion in stock and spent $4 billion on dividends in its latest quarter. Apple has increased dividends every year since 2012, but it tends to make very small mid-single-digit increases.

On its Aug. 26 earnings call for the second quarter of fiscal 2027, Nvidia said it returned 60% of FCF to shareholders so far this fiscal year, ahead of its 50% guidance. But even if Nvidia reverts to closer to 50% and continues to grow its dividend, it could still easily surpass Apple in buybacks.

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Nvidia began shipping products under its latest Vera Rubin platform in August -- which falls under Q3 fiscal 2027. Nvidia expects Rubin to make up a staggering 20% of Q3 data center revenue. The run-up for Rubin is so massive that Nvidia is guiding for a 70% year-over-year increase in fiscal 2028 revenue. And if Nvidia converts a similar amount of that revenue to FCF, meaning its FCF also increases by 70%, it will likely surpass Apple in buybacks next year, even if Apple keeps its buybacks steady.

Nvidia's No. 1 priority is its organic growth. However, it's raking in so much FCF that it can hit that goal while leaving plenty of cash left over to return to shareholders.

Nvidia is a better value than Apple Over the last few years, Apple has resembled a bit more of a consumer staples stock than a tech stock, while Nvidia has been a hypergrowth stock. Under Ternus, I could see Apple becoming more growth-oriented. Whereas Nvidia is evolving into a dividend growth stock at a great value -- as Nvidia trades at just 24.3 times earnings compared to 35.8 for Apple.

Data by YCharts.

Apple's premium valuation has been built around its reliability -- not its growth rate, similar to how Walmart and Costco Wholesale trade at elevated multiples due to their loyal customer bases and resilience in recessions. But if Apple shifts to a more growth-oriented capital allocation strategy, that will put pressure on the company to justify its higher multiple with accelerated earnings growth.

Apple isn't cheap, but it remains a decent stock to buy and hold for investors who believe it can live up to expectations. However, Nvidia could ultimately prove to be the better long-term value, especially for investors seeking a company with a capital return program likely to grow.

Apple (AAPL - Free Report) ended the recent trading session at $332.48, demonstrating a +1.81% change from the preceding day's closing price. The stock outpaced the S&P 500's daily gain of 0.86%. Elsewhere, the Dow gained 0.98%, while the tech-heavy Nasdaq added 0.96%.

The stock of maker of iPhones, iPads and other products has risen by 6.98% in the past month, leading the Computer and Technology sector's loss of 0.56% and the S&P 500's loss of 1.96%.

Investors will be eagerly watching for the performance of Apple in its upcoming earnings disclosure. In that report, analysts expect Apple to post earnings of $1.98 per share. This would mark year-over-year growth of 7.03%. Alongside, our most recent consensus estimate is anticipating revenue of $112.84 billion, indicating a 10.12% upward movement from the same quarter last year.

Looking at the full year, the Zacks Consensus Estimates suggest analysts are expecting earnings of $8.85 per share and revenue of $477.42 billion. These totals would mark changes of +18.63% and +14.72%, respectively, from last year.

Additionally, investors should keep an eye on any recent revisions to analyst forecasts for Apple. These latest adjustments often mirror the shifting dynamics of short-term business patterns. With this in mind, we can consider positive estimate revisions a sign of optimism about the business outlook.

Our research demonstrates that these adjustments in estimates directly associate with imminent stock price performance. To capitalize on this, we've crafted the Zacks Rank, a unique model that incorporates these estimate changes and offers a practical rating system.

The Zacks Rank system ranges from #1 (Strong Buy) to #5 (Strong Sell). It has a remarkable, outside-audited track record of success, with #1 stocks delivering an average annual return of +25% since 1988. Over the last 30 days, the Zacks Consensus EPS estimate has witnessed a 0.18% decrease. Apple is currently sporting a Zacks Rank of #3 (Hold).

Looking at its valuation, Apple is holding a Forward P/E ratio of 36.89. This denotes a premium relative to the industry average Forward P/E of 20.

It is also worth noting that AAPL currently has a PEG ratio of 2.79. This popular metric is similar to the widely-known P/E ratio, with the difference being that the PEG ratio also takes into account the company's expected earnings growth rate. As the market closed yesterday, the Computer - Micro Computers industry was having an average PEG ratio of 1.7.

The Computer - Micro Computers industry is part of the Computer and Technology sector. This industry currently has a Zacks Industry Rank of 43, which puts it in the top 18% of all 250+ industries.

The Zacks Industry Rank assesses the vigor of our specific industry groups by computing the average Zacks Rank of the individual stocks incorporated in the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.

Keep in mind to rely on Zacks.com to watch all these stock-impacting metrics, and more, in the succeeding trading sessions.

Apple may be late to the foldable smartphone market, but its first attempt is already raising the bar. Bloomberg's Chris Welch takes an early look at the $1,999 iPhone Duo, from its carefully engineered hinge and 7.6-inch inner display to a redesigned iOS experience that takes advantage of the foldable form factor.